Mark Bell's Power Project - Carnivore Doctor Reacts To Fake Meat (Impossible Burger)

Starting point is 00:00:00 So when it comes to getting our energy from the sun, animals are an inefficient middleman. Inefficient middleman? It's the most efficient thing that humans have ever done is to have, like, ruminant animals. Right. We could feed an additional 3.5 billion people worldwide if all countries just ate the stuff they fed to animals. No, that's not true. Particularly as people get richer, they tend to eat more meat.

Starting point is 00:00:22 Well, I mean, good for them. I mean, if you get richer, you want to have more meat. Well, I mean, good for them. I mean, if you get richer, you want to have better, higher quality nutrition. I would say for most people, removing hamburgers from your diet would probably be a really good idea. I've heard some vegans say it tastes like meat, but then then you question, do they even know what it tastes like? These burgers are better for you because they have no cholesterol. Well, I mean, dietary cholesterol is of no relevance. I think this stuff is going to go out of business. I mean, I really do.

Starting point is 00:00:46 Bill Gates eating a bug burger. Is it bug? Maybe it's bugs. What are your quick thoughts? What are your quick thoughts on Impossible Meat? There's actually a study on Impossible Burger. The claim is Impossible Meat is the same as meat, basically. That's what they're claiming.

Starting point is 00:00:58 You know, there's similar protein content, you know, fat. You know, it's a full replacement for meat. There's no nutritional differences, more or less. This is a marketing. Of all the nutrients that are found in beef, only 10% of them are found in Impossible Burger. So it's not anywhere close to coming to delivering the nutrition that meat will deliver for it.

Starting point is 00:01:22 Because we kind of think meat is just you know a little bit of protein a little bit of fat a few vitamins there's so much more beyond that so that's me that's the richest man in the world and that's the burger i just made him but there's a catch the patty in that burger is made from this stuff the reason i can eat it raw is it's made entirely from plants i've been loosely following the progress of plant-based meat for a couple years now, and allegedly it looks and tastes like meat, yet it's made from plants. Okay, so Sean, I personally haven't been able to try it yet because I haven't put myself up to that. Does it taste like meat? Like I said, I've never eaten that impossible burger, so I couldn't tell you.

Starting point is 00:01:58 I don't know for sure. I've heard some vegans say it tastes like meat, but then you question do they even know what meat tastes like. I've heard a few people that have had it and said they didn't like it. It smelled weird when they were cooking it. So I don't know. I really have not tried that particular thing. That's the thing too, right? Like with a burger, you know, maybe it has ketchup and other stuff on it.

Starting point is 00:02:16 And then it's also accompanied by a bun. So like how much of meat does it really have to taste for you to not notice it? Well, I think that's, and that's their appeal. It's like, well, you're not, you know, and this is the thing. It's like, you know, they put them on, I think this was on, wasn't it Burger King or something? Had the impossible Whopper or something like that. And you know, the people that classically eat a Burger King aren't really, they don't really care that much. It was like, yeah,

Starting point is 00:02:38 it's just junk food anyway. It's not going to make much of a difference to them. I think this stuff is going to go out of business. I mean, I really do. I mean, I think they're eventually going to, you've seen the Beyond Meat stock ticker. I mean, it's, they, they, they, after they debuted, after they IPO, they were at like $250 a share. Now they're down to like six bucks. I mean, they're like cratered. So the people that shorted them did well. Yeah. The only thing I can report on is my dad accidentally ordered it because he's

Starting point is 00:03:01 read like Impossible or Beyond Burger. So he's like, damn, if that's like more than a hamburger, let me get that. And he's like, it tasted weird. I couldn't figure it out. And then finally he understood that it was not tricked. Yeah. He tricked.

Starting point is 00:03:14 Yeah. I mean, I'm like, well, I mean, it's interesting because there's some laws out there where they're saying, like, I think in France and Italy and some others,

Starting point is 00:03:21 the company saying it's, it's not legal to label this as meat. It has to be very clearly. You can't call it a burger. You can't call it sauces. I think, I think Missouri or some other States have passed legislature to say that. That makes sense. Missouri loves meat. You know? Yeah. Well, it was good. So like, you know, because some people see that in the grocery store and they look at it and they think it's real beef and they get home and they're like, what the hell, what the hell did I just do to myself?

Starting point is 00:03:43 Now I should say a big motivation for me and something I think even my fellow meat eaters could agree on is that the concept of factory farms isn't great. The whole cows that have never seen a blade of grass thing and pigs, which by most accounts are smarter than dogs that live their entire lives indoors on crowded concrete. These factories are efficient. They're optimized for driving down costs, not for animal well-being. Well, I mean, first of all, the, you know, this, remember, this came out probably, what, 2019, I'm guessing? 2020, something like that? 2020. This is in the height of when they were really trying to roll out and advertise this stuff. And since then, a lot of people have sort of not fallen for this.

Starting point is 00:04:20 So this is part of their heavily marketed campaign to get us to eat plant-based meats. And I think, you know, the one statement they said, a cow that's never seen a blade of grass. And so they show this sort of commercial feedlot somewhere in, I don't know, Oklahoma or something like that. Every cow that's ever been born in the United States spends most of its life in grass. In fact, 85% of all cows in the United States right now today are sitting on grass right now. So, I mean, that's most of their life. Most of the time, most cattle are actually on grass right now. So, I mean, that's most of their life, most of the time, most cattle are actually on grass. It's a small percentage that actually spend any time in the feedlot.

Starting point is 00:04:50 So that statement that they've never seen a blade of grass is completely nonsense. Now, the pigs and chickens one, that's a different story. I think pigs and chickens certainly have it worse when it comes to the whole sort of industrial-scale agriculture. But as far as beef is concerned, because you've been over to, I think you guys have been out to Piedmontese. Yep. Their cows are not sitting and standing.

Starting point is 00:05:09 Correct. They're walking around on grass. And again, 85% of all cattle in the United States right now today are standing in grass. So that's, first of all, again, misleading in a way. But I feel like I sort of never have had a good alternative option. I mean, historically, this is a veggie burger. And nothing about this works as a burger for me but in recent years the strategy shifted to target people exactly like me basically try and make it as close to real meat as possible which reduces

Starting point is 00:05:33 friction for trying a plant-based option one thing i find interesting is like i'm actually really shocked that they didn't try to do something with the macronutrients because i think it i think it still has poor macronutrients. Well, I mean, what they'll advertise is it doesn't have any cholesterol in there. So that's their thing. And I can't remember the saturated fat contents on the ingredients on Impossible Burger.

Starting point is 00:05:53 But I mean, it is, Impossible Burger is a soy-based burger, whereas Beyond Meat is a pea protein-based burger. Those are the protein contents. And if I'm not mistaken, either one or both of those guys actually source their protein in many cases from China. And they're using, you know, sort of a lot of like waste products from

Starting point is 00:06:11 China get put into this. And the other thing is, and the ones that are, if they use any of those materials in the United States, a lot of these fake meat burgers have a lot of byproducts. And guess where they sent those byproducts to? To feedlots. And so the cows are still involved in the production one way or the other. I would say for most people, I would say removing hamburgers from your diet would probably be a really good idea. Because a lot of people are eating the whole burger with the bun and eating the fries and eating all the other stuff. It's calorically dense. Yeah, if you go into a McDonald's or a Wendy's or an In-N-Out and you see somebody's obese, they're not sitting there eating plain burger patties. They're not doing that. They're eating, you know, they got

Starting point is 00:06:49 a Coke in their hand and they got a bunch of French fries and obviously the burgers got, I mean, I think somebody did a calculation on like a happy meal or something like a McDonald's, whatever, family meal or whatever it is. And only like, I don't know, 20% of it was actually meat. The rest of it was just, just, you the other stuff that's a problem. Yeah, so each patty has 20 grams of protein, 14 grams of fat, 7 grams of carbs, but there's probably a bunch of other stuff in it. So it's probably kind of close to like a regular hamburger patty. Yeah, it's similar to a hamburger patty except it's got a little more carbohydrate

Starting point is 00:07:20 and probably it's got less saturated it's got less saturated fat no cholesterol yes um and what it'll have is uh like soy leg hemoglobin which is a product that has was never it's a novel product no humans have ever eaten before and they had so it's interesting to get that product passed through the fda as g-rats are generally recognized as safe um they did studies on rats and all the rats got sick, but they still passed it anyway. It was just like this new product that bloated rats fart. Well, the rats were getting kidney problems and stuff like that,

Starting point is 00:07:51 but they still accepted it as a generally recognized safe product. So we don't know. It's again, this is, this is, this, this is just ultra processed food. Water,

Starting point is 00:07:59 pea protein, expeller, pressed canola oil, refined coconut oil, rice protein, natural flavors, dried yeast, coconut butter.

Starting point is 00:08:04 There's about 10 more lines of other ingredients, but that's just like the first three lines. And a hamburger is beef. Right, right. Yeah. It's, it's, you know, again, I mean, it's not to demonize every ingredient there, but I mean, there's a lot of these ingredients that, I mean, the definition of ultra processed food is basically like five or more ingredients. And the food is, is not in the normal form that it's in. And it also has ingredients that you wouldn't find in your kitchen. And I don't have, you know, I can't probably, you know, the ones you can pronounce, I probably don't have most of them in my kitchen.

Starting point is 00:08:35 Not methylcellulose? I don't have methylcellulose in my kitchen, which is basically like wood pulp. You know, it's just like sawdust, you know. Power Project family, we talk about eating meat all the time on this podcast. Pause. Pause. But sometimes you might want to eat some different meat. Pause.

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Starting point is 00:09:27 along with the podcast show notes. But before I officially taste it, I kind of want to know exactly what's in there. And to do that, I'm going to fly out to the two companies who are the leader in this space, Beyond Meat and Impossible Foods. Apparently, they work on not just the taste, but they have teams of researchers working on the texture, color, the smell, the grilling sound, even the same amount of calories and protein as a meat burger. So they have these for the color, coconut and sunflower oil for the fat so it sizzles on the grill, potatoes for carbohydrates, and then these for the protein, the majority coming from yellow peas. These burgers are better for you because they have no cholesterol, but they do have saturated

Starting point is 00:10:03 fat from the coconut oil, so you shouldn't think of this as healthy as like a plain salad with no dressing. Well, I mean, dietary cholesterol is of no relevance. I mean, even the USDA guidelines in 2015 said dietary cholesterol has no relevance whatsoever. It's not a nutrient of concern. So that is, you know, I don't even know what they're complaining about that. You know, you talk about saturated fat coming from, I think it was coconut oil, which is going to be in there. The protein quality, again, as you guys know,

Starting point is 00:10:31 the difference between what's in a pea versus what's in beef, the leucine content is different, the lysine content is different. So you're not going to get the same amount, and it's not as bioavailable. So you're not going to get this. It's not the same equivalent of protein. So you're going to get less protein than you would eating you know eating actual beef so to equate you'd have to like eat more of that same thing right right yeah yeah exactly that's that's the problem is and and you know there's a nice study that i think guys like don layman had done looking

Starting point is 00:10:57 at if we were to go completely plant-based in order to get the same number of protein same amount of protein that was usable and and particularly some of the critical nutrients like lysine and zinc and some of those things, we would have to eat far more calories than we already do to do that. So again, what happens when you over consume calories? Well, Lane will tell us that you're going to get big and fat, right? So it's a less efficient way to get your protein for sure. Even putting flavor aside. I think Bill will be okay with a little bit of a juice. There's no way I would have guessed I wasn't actually eating real meat. There's a lot of

Starting point is 00:11:28 stuff on there. That's the interesting thing. All of us here, we eat meat, but we eat meat in absence of buns and all these other things to try to dress the meat up and make it taste good. When you're eating something like this, you have to dress it up. You have to season. You have to put a bunch of stuff on it so it can have that taste. Next up was their burger, which it turns out was equally amazing. Genuinely, when you surround it with burger stuff, it's really hard to tell. I am open to giving this stuff a try though. I have to try it because at this point I haven't eaten it yet. Right. And it's just like, I, I mean, got to see how it tastes. The true test is, you know, straight up burger patty by itself.

Starting point is 00:12:09 Maybe, maybe just allow a little bit of salt on there and see what you prefer. My next trip was to Impossible Foods. 96% of the folks who are ordering our product are self-identified meat eaters. I'm definitely your target demo. When it delivers in that same characteristic that meat does, it really proves the point that we're providing a no compromises alternative for those meat eaters out there to make a different choice. Sean, what do you think are some compromises that are being made when you, if you choose to make the switch and no judgment if you do, but what are some compromises?

Starting point is 00:12:38 Compromises with regard to nutrients. Oh, if you're, if you're going to that, well, I mean, again, less bioavailability in the protein um uh i think obviously i think cholesterol is is an important nutrient i mean there are studies out there showing you know uh with regard to even putting on muscle the cholesterol actually has a positive effect on that so there's there's that out there and by the way for people listening because some people that might be coming to this video might have seen that new documentary you are what you eat right omnivores vs. Vegans. Every single omnivore that was eating, like all of them, gained more muscle even though they put the people that were in better shape on the vegan diet. The omnivores still ended up gaining more lean body mass.

Starting point is 00:13:16 Yeah, I mean they all worked out at the same, apparently with the same training group. And they all put through an exercise, presumably a, presumably an equal training program. And yes, the, the, the, the meat eating group, the omnivores clearly either gain more muscle or loss less muscle. Some of them actually just lost muscle, which was, which was kind of alarming because you know, you don't want to lose muscle. You want to keep it, you want to keep as much muscle as possible. So the truth is even meat eaters like me get roughly half their protein a day from plants by eating things that contain some kind of beans, peas, nuts, or whole grains like corn, rice, and oats. In fact, many high-performance athletes are switching to a plant-based diet

Starting point is 00:13:55 because studies have shown it can help reduce measures of inflammation by almost 30% in just three weeks. I really like the way that he worded that. I mean, people have this push towards plant-based, but right now it seems like it's almost 50-50 as it is. Maybe it's even 60-40 in favor of plants since people eat so much processed stuff. Yeah. I mean, the standard American diet, if we want to talk about that, is something like 70% plant based right now. Again, much of it is ultra processed food, which is really terrible. We only get something like 15% to 20% of our calories are actually coming from meat and eggs. Dairy makes a pretty big sector. Most of our animal product consumption is in the form of dairy.

Starting point is 00:14:35 So I think that's a different situation. But actually, like I said, the average American eats around 2.4 ounces of beef a day which is a very small amount you know it's that we don't get that much and so the majority of our diet is already plant-based we are by no means a meat-based society we're not even close i mean we're we're you know um because you hear guys like tom brady well he's got this tb tb what is it tb 12 or something like that whatever his thing was tom brady, TB20 or something like that. And you look at his diet, it's like he actually eats more meat than the average American, eats more fish than the average American, eats more eggs than the average American.

Starting point is 00:15:13 The problem is, you know, because he eats, and the rest is not junk food, right? So I think a diet of good quality meat and not junk food is really a huge win, you know, and that's what we classically, you know, and that's what we classically, you know, the micro bear, whoever's talking about that, you know, they're used to eating burgers and just garbage with their meat. And that's, and that's, that's what we need to separate out. That's why getting studies done specifically on people on carnivorous diets, which show us so much more than these mixed diets, which, you know, it just seems intuitively obvious. If you want to test meat, put people on pretty much all meat and see what happens to them. And

Starting point is 00:15:48 I know what happens to them. They get healthier by and large. So if a plant-based diet is good enough for Arnold Schwarzenegger, Kyrie Irving, Lewis Hamilton, Venus and Serena Williams, Nate Diaz, and a growing butt ton of others, it's probably good enough for me and my weekly rec league soccer game. Now, athletes and plant-based diets, what are your thoughts? Well, I mean, I don't discount the fact that you can be on a plant-based diet and be a successful athlete. I think, you know, I mean, you can be a successful athlete with a number of impediments.

Starting point is 00:16:14 I mean, you see like, well, I mean, you know, I mean, you see like Paralympians and things like that. I mean, it's a, I think it is a, and I think, you know, maybe respect to the people that do that despite being that i mean they listed off arnold schwarzenegger's not being and nate diaz is not being i mean all the people they listed off there i can't remember all of them but i think most of them you know they say like if they eat broccoli they're on a plant-based diet or something and i mean you know if they're on standard american yeah they're on a plant-based diet but schwarzenegger is clearly not vegan i

Starting point is 00:16:41 think a lot of athletes have horrible diets too. So, you know, again, someone could be vegan or they could go whatever option. Well, I mean, you see a lot of times like in the NFL, a lot of these guys, their diet is McDonald's. And yet they're super, they're ripped and they're incredibly, you know, just genetic specimens. And then they go on like a plant-based diet for a while and they feel better. Well, you stopped eating this complete garbage. Yeah, you're going to feel better for a while. All right, Bill. Hey's good to see you again. So I've been working hard in your kitchen. Perfect. And I kind of wanted to talk to you

Starting point is 00:17:11 about plant-based meat and I thought maybe we could try them out as well. Sure. And at this point in my quest, I felt like I had a pretty good lock on questions one and two. So I asked him about number three. The agriculture sector is about 18% of overall emissions. But livestock is about half of that 18%. Wow. And almost all of that is beef. Is this like cow farts, cow burps? Slightly more burps than farts, but it's a mix.

Starting point is 00:17:38 Well, I mean, first of all, Bill Gates is heavily invested in these companies, so we have to put that out there, that he actually has significant financial interest in these companies. Now, as far as the comment about cows being 18% of global greenhouse gas emissions, that was based on a 2006 study called Livestock's Long Shadow, and that was published. They did what's called a life cycle assessment. So they basically said, we're going to calculate how much emissions go into raising cattle, and they looked into everything.

Starting point is 00:18:06 They looked at, obviously, the direct emissions, which would be the burps and some of the manure. They also looked at all the transportation it takes to take from taking the cattle to slaughter, to the slaughter facility, fossil fuel usage, driving it to the grocery store, the packaging, growing any of the feed products, all that. So it's called a life cycle assessment. And they compared it to transportation where they didn't do life cycle assessments. All they did was what comes out of a tailpipe. And so it's not an apples to apples to oranges comparison. So Frank Mitlaner, who I think he's around here in Davis, they actually retracted it and said, no, it's

Starting point is 00:18:44 actually 14%. We're going to lower said, no, it's actually 14%. We're going to lower that down. But it's actually direct emissions worldwide, it's actually 5%. So it's not 18, it's not 14, it's actually 5%. And they've never done a life cycle assessment on transportation. Because if you said, you know, we're only going to look at like, if we're going to do a life cycle assessment on cars, say, not only you got to calculate what goes on a a tailpipe but you got to talk about all the roads it takes to build it takes all the all the steel and all that stuff that goes into constructing those things they don't do that so it's not an actual comparison and so um the other thing is you know in the u.s when we look at our admissions you know worldwide

Starting point is 00:19:17 numbers are different because if you look at the worldwide numbers for say like ethiopia ethiopia is the number five cattle producing country in the world. They have something like, I don't know, 70 million head of cattle. We've got 90, 92 in the U.S. We're number four, by the way. India, number one, Brazil, number two, China, number three, we're number four. So when you look at the U.S. numbers, for instance, And so when you look at the U.S. numbers, for instance, we're 2%. 2% of our emissions comes from cattle. But a place like Ethiopia, which does not have the development infrastructure of all the other stuff, it's going to look higher. Like if we were to roll back the clock 150 years, most of our emissions would be coming from cattle because there's no cars.

Starting point is 00:20:01 There's no real industry. So it's really a deceptive using worldwide numbers because you're comparing undeveloped countries to developed countries. And so, uh, of course, undeveloped countries, agriculture is going to be a bigger component because that's where they need to eat. And we, you know, we have to have some emissions. I mean, there's, it's just a reality. I mean, any product we consume as humans, there's going to be some level of impact. Car Proctor family, your normal shoes are making you weak. This is why I partner with Vivo Barefoot Shoes because they have a wide toe box, they're flat, and they're flexible. So with every single step you're taking, if you're taking a 10-minute walk outside,

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Starting point is 00:21:11 trucks, trains, ships, and planes combined. This is the wrong thing I just mentioned. It's not, it's like it's direct versus direct, direct emissions,

Starting point is 00:21:19 cows, about three, 3%. Well, animal agriculture is 5% of direct emissions. Cows are about three, three of that's a 3% and transportation is animal agriculture is 5% of direct emissions. Cows are about three of that, so 3%. And transportation is about 14%. So it's just not accurate, unfortunately.

Starting point is 00:21:32 But it's out there in the common sort of world. 65 million people think that. Well, more than that, probably. Very inefficient, particularly beef. It's almost eight to one. You use eight calories to feed that cow for every calorie of meat you get out. Most of it's grass, which we can't eat.

Starting point is 00:21:50 It's like, yeah, the cows are eating grass. What else are you going to do with it? We can't eat it. Respiration for that cow. This was a really good point I hadn't fully considered. If you think about it, as humans, we're really solar-powered. We eat plants plants but they get their energy from the sun then you might be like ah we also eat animals though but they get their

Starting point is 00:22:09 energy from plants too which again get their energy from the sun so when it comes to getting our energy from the sun animals are an inefficient middleman inefficient middleman it's the most efficient thing that humans have ever done is to have like ruminant animals right right so cows i mean cows are net first of all they're protein upcyclers and so if we look at like human edible protein for every six every six grams of human edible protein the cow might eat that's that that's assuming they're finished in a feedlot even uh for every six grams that goes into them we get 10 grams out of not only more but more bio bioavailable, better, more complete protein.

Starting point is 00:22:46 So there, I mean, cows are solar powered, they're self-replicating, they run on sunshine, grass, and rainwater for the most part. I mean, you know, cows have been around, I mean, ruminant animals have been around on this planet for 50 million years or something like that, and, or maybe a little less than that, but, but anyway, so they are actually, can be quite efficient. You know, one of the things is, you know, because they're going to probably talk about the Beyond Meat or the Impossible, they've never released their data. They have never released their actual data and what they go into.

Starting point is 00:23:14 And many people speculate that their data is actually worse, but it's industry proprietary knowledge. They have not released it out there. And remember, those factories that they're running all need fossil fuels and and and that type of stuff so it's again we'll see what it has to say but i suspect they're going to you know they're they're going to speculate on how good they do without actually delivering actually any real numbers if you combined all the land in the u.s dedicated to raising animals you would get an area like this and then plus this much more to grow the crops needed to feed those animals.

Starting point is 00:23:46 Now remember, all of that is for the middleman, for 10% of our daily energy. Now compare that to the amount of land needed for crops we actually eat ourselves directly. That relatively small chunk of land is where the overwhelming majority of our personal energy comes from. And it's not just land resources, but water as well. To end up with 24 hamburger patties, it requires the amount of water you see in this pool. That same amount of water could make 75 loaves of whole grain bread and 30 jars of peanut butter. So a couple of things. So first of all, you notice how they said we only get about 10% of our energy from meat, right? Which is probably accurate, but somehow that 10% is causing all of our disease, you know,

Starting point is 00:24:24 right? So we're at another point, right? So I mean, this is, we only get 10% is causing all of our disease, you know, right? So we're really quick, right? So, I mean, this is, we only get 10%, but it's causing all the disease. The thing about the water is, you know, again, they are counting something called green water. There's green water, there's blue water, and there's gray water. Green water is rainwater. The rain falls regardless if the cow is in the field or not, you know. The cows aren't there doing rain dances to make the rain come. The rain comes regardless.

Starting point is 00:24:46 It's rainwater, it's snowfall. Most of the water they consume is actually the water that's found in the grass that they're consuming. So it doesn't cause an increased demand for actually blue water, which is irrigation water. And so the irrigation water, and depending if it's a grass-finished animal that's completely finished on grass, something like 97% of its water is rainwater. And if it's in a feedlot, it's like 92%. So on average across the world.

Starting point is 00:25:13 Now, if you live in the desert, it's different. But as a whole, something like 94% to 98% of the cow's water is coming from the rain. So to say that it takes up bathtubs is to say, well, that's only if you stop the rain. You know, and again, it's another very deceptive thing that they do. You know, and it's like, you know, when you correct for rainwater and just go blue water, which is the stuff we're tapping out of the aquifers, then you see a very, very different prediction. And then if you scale it for actual nutrient value, then those numbers become even less discrepancy.

Starting point is 00:25:47 So again, this is all goalposts and what you're measuring and how you're measuring and how you frame the argument. One of the most resource, least intensive foods to grow is sugar. So if you wanted to say we're going to make the environmental argument, just feed everybody sugar. It's a lot of calories. There's not much nutrition in it, but hey, it's environmentally better, right, baby? I don't know.

Starting point is 00:26:10 I don't think so, though. I love the pictures and examples they're using. Like everyone loves bread, and then the next thing they cut to is like somebody putting peanut butter on bread. It's like, oh, they're making such a good point. Kind of bought in. Yeah. This sounds like a really good idea. These are probably the things that you want to minimize in your diet.

Starting point is 00:26:26 But we can make way more of it. Yeah, exactly. It's going to be delicious. Well, I mean, it's this concept of fiat food. I mean, some of you guys know the Bitcoin, some of the fiat money. It's literally like we can print this very cheap commodity food to the masses and feed them lots of food, lots of calories. But the result of that is everybody's kind of sick, you know, and this is what it is. We can do low nutrition value food at a really, you know, low cost relatively.

Starting point is 00:26:56 I mean, you know, how much you spend at the grocery store, what is the actual cost to you? I mean, you know, illness, disease, mental health disorders, unhappiness, whatever. I made myself a delicious peanut butter sandwich, which has nearly the identical amounts of both calories and proteins compared to this patty. And then I ate two a day. The meat would last me a little over a week and the sandwiches would last me a little over a year. So that's the same amount of resources used, same amount of calories and protein to me per serving. One just lasted me a year longer because it's a much more efficient energy transfer method. Let's just talk reality. Let's talk reality. People, you know, eating meat is going to satiate you more. You're going to feel

Starting point is 00:27:35 fuller eating red meat, patties, et cetera, versus you could probably down four of those peanut butter sandwich sandwiches that are 280 calories and still feel hungry. Oh, yeah. That's one of the problems with like the application. In theory, this sounds nice, but an application of people trying to actually get healthier and people trying to lose a bunch of body fat, they're going to eat a fuck ton of peanut butter sandwiches. That's going to put them in a surplus and make them maintain weight. You know, it's bullshit. We could feed an additional 3.5 billion people worldwide if all countries just

Starting point is 00:28:05 ate the stuff they fed to animals. No, that's not true. I mean, you know, I mean, again, FAO data, 86% of what a cow eats is not anything a human could eat. I mean, it's like, if you guys have ever been to a feedlot or seen what they feed cattle, and you look at there and you're

Starting point is 00:28:21 like, there's no way you'd eat that. I mean, you know, it's all hay and alfalfa and a little bit of grain mixed in there like hurt to eat it well it would hurt to eat it and you would never want to eat that and again remember remember most of the agricultural products that they're feeding are not human consumption like you know they talk about corn a cornfield well the cow eats the whole plant we just eat the little ears of corn and they're eating the whole thing so i mean it's, it's very, very deceptive to say that. I mean, we don't really have a food surpl, you know, a sufficiency problem. We have a food waste and distribution problem. We make plenty of food to feed the world. And it's not like we're going to suddenly be able to feed more

Starting point is 00:28:59 people. I mean, it's still, you know, still growing into the same problems with distribution storage. I mean, we waste, in the United States, we waste 40% of our food. Almost all of it is baked goods, fruits, and vegetables. I mean, it's just, that's what rots and doesn't, you know, you think about how many times you throw steaks out. Not very often, but how many times you throw, you know, wilted lettuce and bad, you know, strawberries that get mold on them. And so, I mean, again, these are very, very, you know, arguments that are very, very disingenuous and leave out a lot, a lot of information. Particularly as people get richer, they tend to eat more meat. If we don't do anything, this sector will actually grow over time. So you're saying not just the fact that there's more people and a larger population, but as people move up towards the middle class, they want to consume more meat.

Starting point is 00:29:47 Well, I mean, good for them. I mean, if you get richer, you want to have better, higher quality nutrition. I mean, that is, I mean, it's the same thing with the fossil fuels. I mean, they want to tell people in developing nations that, no, you can't have fossil fuels, state impoverished, and you've got to still, you've got to be tilling your land with a donkey. I mean, it keeps these people down and impoverished. And I'm optimistic because as the demand for plant-based meats goes up, the price will come down much lower than actual meat. So then not only will the experience be identical to eating meat,

Starting point is 00:30:16 but it's better for you, better for animals, and much better for the planet. Oh, and it also costs half as much. It just becomes a really easy decision for people to switch in massive numbers. This, you know, obviously this was a couple of years old. And since that time, Impossible Burger's laid off like 20% of its workforce. Beyond Meat has laid off tremendous amount of what they've done. So, you know, his assumption that the demand is going to go up, it hasn't. It's actually gone down. All right. Strength is never weak. This week, there's never strength. Catch you guys later. Bye. Is obesity a choice?

Starting point is 00:30:46 I don't fucking know. I mean, we kind of went over that question here in this video. So is it? What do you think? You could click this video right now and then comment down below what you think. But this one might trigger you. So check it out.

Mark Bell's Power Project - Carnivore Doctor Reacts To Fake Meat (Impossible Burger)

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