99% Invisible - 470- Another Visit from the Three Santas of Slovenia
Episode Date: December 26, 2023We're revisiting this Christmas classic from 2021. Happy Holidays!Slovenia is a small country in Central Europe nestled between Italy, Austria, Croatia and Hungary. It's a land of snowy white peaks, g...reen valleys, and turquoise rivers. The country is beautiful in all seasons, but it is perhaps at its most magical around Christmastime. This nation of just over 2 million people is visited by, not one, not two, but three different "santas" every festive season. But it hasn't always been this way. Each Santa has had his moment in the spotlight—each in a different period of Slovenia’s complicated history. And in order to have a Christmas season that reflects that history and speaks to all Slovenians, you need three magical men.The Three Santas of Slovenia
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While you're recovering from your visit from Santa, the people in Slovenia are recovering
from visits from three separate Santas in this all-time classic Christmas edition of
99PI.
We're taking this holiday week off.
I hope you have some time off too.
Enjoy.
Oh, and a quick note.
The following story acknowledges the existence of Santa Claus and explores his origin
story.
Wing Quake.
If you or someone in the car seat next to you are not ready to hear that, well, you might
want to save this episode for another time.
This is 99% Invisible.
I'm Roman Mars.
Slovenia is a small country in central Europe, nestled between Italy, Austria, Croatia, and Hungary.
It's a land of snowy white peaks, green valleys,
intercoise rivers, beautiful in all seasons,
although especially at Christmas time.
It snowed really early on during my first winter here,
and it was just magical.
It felt like I was walking through a Christmas card.
That's reporter Will Aspenar.
I moved here from the UK with my wife and young family back in 2018
because we were enchanted with Slovenia's landscape
and wanted a new life for the kids.
And in that first year, we were really curious
what Christmas was going
to be like in this snow globe of a country. We love Christmas, and I thought we did it
pretty well back in Britain. But let's just say what Slovenia gets up to every December
kind of blew us away. Like children in the US or the UK, Slovenian kids are visited by Santa
Claus every Christmas Eve. They call him Bozicek.
These are the voices of kids that I recorded at my daughter Marnie's elementary school.
I like Santa because he brings me sweeties and put us in.
And that's Marnie translating.
But kids in Slovenia don't have to settle for just one Santa.
They also have a more traditional option available,
a Catholic saint called Miklaus, who dishes out the gifts
on the night of December the 5th.
My name is Morsje,, we're in a little bit.
We like to be in a clash because when you go to the show, he throws down sweeties and
also brings presents.
And if you're a kid in Slovenia, I think a G's, too, San is just really doesn't feel
like enough.
Well, don't worry.
There is yet another option.
He's a festive figure who comes down from the country's highest mountain every
New Year's Day to shower the children of Slovenia with good wishes and yet more presence.
His name, if you didn't catch it, is Derek Marass, grandpa Frost.
It was good to see you, but it was a good thing.
It was good because we took a picture with him and had a fun time. If you're doing your sums, that means that this nation of just over 2 million people is
visited by not one, not two, but three different centers every festive season.
As far as I know, they have the highest Santa to citizen ratio of any country in the world.
When I found out about Slovenia's three centres, I had so many questions.
Why was one centre not enough for these people?
Where on earth did they all come from?
And how did they manage to coexist?
It turns out that each centre has had his moment in the spotlight, each in a different period
of Slovenia's complicated history.
And today, if you want a Christmas season that reflects that history and speaks to all
Slovenians, you need all three magical men.
The people of Slovenia have long been protective of their customs and language,
and you can understand why. For hundreds of years, they were ruled by the Habsburg Empire,
one of the most powerful dynasties in Europe. Their language superficially was German because they were part of the empire.
That's art historian and self-described anglophone cheerleader of Slovenia, no acharney.
But anyone living at home and going about their daily activities would have spoken Slovenian.
And so that preservation of the language has helped keep them a relatively
homogenous solid group despite all of the issues that plagued Europe over the past centuries.
The Slovenes were a distinct group of people with their own language but they did share the same
religion with almost all other subjects of the
Habsburg Empire, Roman Catholicism. Roman Catholics loved their saints, and around Christmas time,
there was only one saint that mattered. Inter-Slovenia's first magical Christmas man, St. Nicholas.
St. Nicholas, or Sveti McLeodshin's Levine, was a bishop born in the third century's CE.
or Svetima Klauschenslivene was a bishop born in the third century's CE. There are a lot of stories that surround St. Nicholas.
Some of them very gory and unchristmacy, but the one that matters for our purposes is
about a poor old man who got so desperate he was about to sell his daughters into prostitution.
St. Nicholas intervened by delivering bags of gold coins to the man's house in the middle
of the night.
St. Nick coming in with an extremely intense origin story.
And his St. day on December 6 is when Slovenian children traditionally received
presents while they were sleeping, just like those bags of gold one and a half
millennia ago. But the action really happened the night before
during Miklausje Vagnje, St. Nicholas Eve. In the capital of L'Abyana, there was a church-sponsored parade
with Mikhail Shavanyye at the center dressed like a Catholic bishop
with that iconic pointed hat, golden slippers,
and a curling bishop staff.
St. Nicholas in the Slovenian tradition is kindly,
but he's accompanied by a group of little demons called Parclinni. And their role is essentially
as a tool to be used by parents to frighten children into being obedient. And these Parclinni
these demons are supposed to carry around clanking chains that they drag you off with.
That is intensely spooky for our Christmas story.
Yeah, Michelash Lavagne really knocks Halloween into a cocked hat.
Some of the people I spoke to were genuinely traumatized by it because in rural areas, people
would actually dress up as these demons and take the opportunity to torment local children.
Mikhail Aashevaniy was Slovenia's only Santa for generations, until the 1940s when the country traded one empire for another
and swapped Santa's in the process.
When the Austro-Hungarian Empire crumbled after World War I, the Slevingh peoples decided
to join a collection of six nations who identified themselves ethnically as southern or Yugo Slavs.
Yugoslavia was born.
At first Yugoslavia was a monarchy, but after World War II it became a communist country
led by a charismatic strong man named Yosep Bras, better known as Tito.
Under Tito, Catholicism was suppressed and St. Nicholas aka McClaush was banned. So after the World War II, the new Yugoslav communist authorities wanted
to banish religious customs from public life and they wanted to replace them with the new,
let's say, socialist holidays. That's Nina Gitto, a curator at the Sylvine Ethnographic Museum, who has researched this period.
And I must say that I even met one man.
He was playing the role on Sam Nikolas and then the police came.
And he told to me that he was in the prison for two days because of playing the role of San Nicolas.
Bannering dressing up as a Catholic saint was one thing,
but taking away presents for children
during the darkest month of the year
would have been unforgivable.
Tito knew that, and so he needed something
or rather someone to take Maclauch's place.
Exit Maclauch, enter our next magical Christmas man.
At this point Yugoslavia relied on the Soviet Union for economic assistance, and Tito decided
to borrow from its culture too.
Since the 1930s, the Soviet Union had deployed a communist center to hand out the gifts.
And that figure is called in Russian dead mortals, or grandfather Frost,
in Slovenia he's called Dedek Miraz.
Dedek Miraz looked like an enormous bearded man from the Russian countryside.
We would appear in factories, and if we're being pragmatic he was probably someone from the factory team dressed up.
The children would come to the factory and then they would have this positive association
with going to the factory.
And the parents would feel that the factory was the one giving the gifts to their children.
And if this is good communist alternative to Catholic St. Nicholas or capitalist Santa
Claus.
But a political crisis threatened to end, Dedicmarass before he had even had a chance to spread
the holiday cheer.
Joseph Stalin wanted Yugoslavia to become a puppet state for the Soviet Union, but Tito
was having none of it.
And Stalin didn't take kindly to Tito's independent streak.
There is clear evidence that Stalin tried to have him assassinated on at least 20 different occasions,
including with such James Bond-like gadgetry as a music box that released nerve gas.
Tito eventually outlawed all Soviet influence in Yugoslavia, but he wanted to keep Detic Miras,
just not dressed like a Russian.
You wanted to, you know, you just love him up a bit.
But Tito's initial attempts were a little haphazard.
Over the next few Christmases,
Grandpa Frost appeared dressed up as a soldier,
a minor, a sailor, even a striking worker.
Basically, socialist archetypes of Yugoslav
proletarian heroes.
Yeah, at the beginning, it was quite political. Like the Dekmeras was bringing the greetings Slav proletarian heroes.
But neither the original recipe Russian-dedic morass, or the Yugoslavian cosplay version
really caught on in Slovenia.
The people just didn't buy it, it felt phony, and so Tito decided to allow each of the six Yugoslav nations, including
Slovenia, to design their own bespoke version of Grandpa Frost.
In Slovenia, this country that had long been a part of a bigger empire, took the opportunity
to redesign Detic Moras and turn him into something distinctly Slovenian.
A 69-year-old painter called Maxine Gaspari was brought in to handle the design.
This was a genius decision because although Gaspari was a classically trained artist, he
was first and foremost a commercial illustrator with a broad fan base, I think of him as a
Slovenian Norman Rockwell.
And when it came to Christmas, Gaspari knew what would appeal to as many Slovenians as possible.
He tends to be known to the general public
because he did this series of paintings
that were made into postcards and collectibles
of folk scenes related to the Christmas holiday.
They're very tweey now,
but this was the Christmas aesthetic
that people would be used to in Slovenia.
In 1952, Kaspari created three postcards of his new updated Slovenian version of Dedek
Maras.
He's smoking an old-fashioned decorated pipe that is associated with this one small town
in the mountains.
He's got a long sheepskin coat with these ancient Slovenian flower motifs on the
coat tails, and he's got a hat made out of doormice for her. Doormice was one of the few sources
of protein available to the rural poor, and it takes a lot of doormice to make a hat.
And Dedek Muras is like that. He is a trapper who hunts doormice. he is not wealthy, but what wealth he has, he shares by bringing gifts to children.
Sovenian fairy tales are full of modest and humble heroes
who rise to the challenge when needed.
Mountain men ready to answer the call.
So Gospari was making sure that his dead egg morais
spoke directly to the character of the people.
A voluntary organization called the Association of Friends of Youth
was in charge of the Dead-Eck-Marras rollout.
They made 10 identical costumes from Gaspar's designs,
and in 1952, the new Dead-Eck-Marras made appearances
in and around the capital.
This was followed by a booklet called Dead-Eck-Marras Pre-Higher.
Dead-Eck-Marras is coming in 1957.
The booklet had one main instruction.
Dedic Marass was a fairy tale figure designed only for kids.
He wasn't a piece of state propaganda the way Stalin
or Tito had treated him.
He was fun.
Translators into English, the booklet said,
Dedic Marass is not a didactic figure,
but a lively, cheerful, witty, fairy tale figure that sinks into the child's
world so that the child comes to life with it. And it seems to have worked. I believe that
Eddickmas was real, but I was younger. This is my friend Yasna, she was a child of the Slovenian
70s and 80s and grew up with a distinctly Slovenian, Eddickaz. You know, because you really saw him, because he came to kindergarten.
He was not a fictional character, you know, that you see it only in TV or just hear stories
about him or, you know, he will come during night and no, he came in during day, he came
to you.
He gave you his hand, he hugged you, so it was a real person.
And it gets better because they also hired one of the greatest writers of children's songs in Slovenia,
Janis Beatens, to give Dedek Maraz his own catchy theme song.
I don't remember the words.
Just a second.
Here it is.
Aha. The wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the wind blows, the Good old dead egg morass Red bulls books notebooks dolls sleds and more. Oh, he's already come among us. Good old dead egg morass
Yeah, maybe say sort of hello to
Listeners in America on I'm dead egg morass. In English or in Slovenia? Slovenian, why not?
Hey, post-dravoljeni drubiš.
Nisam več, prou urnih nok, to da kajko čakame celku potrok.
Post-dravoljeni usimoi poslušaoci.
This Jolly Fellow is Robert Valtel.
He started playing dead at Marass at the main parade in L'Abiana in 1987.
Robert is quite a character in his own
right. We talked for hours in his
apartment alongside the love of his
life, his dog Umbra.
Okay, Umbra, Mir de Prosim.
Mir, what breed is Umbra?
Lagoto Romaniolo.
Italian water dog.
Fancy.
Yeah, fancy, fancy.
When Robert started performing as Derek Morass,
Tito had been dead for seven years.
And Yugoslavia was on a downward spiral
to complete disintegration.
But Slovenia was actually doing well economically and felt that the other republics were dragging
her down.
So in 1991 Slovenians took their chances and declared independence from Yugoslavia.
And it was fantastic.
It was really fantastic because it was like almost everyone for the independence.
Yasmina remembers this period feeling almost too good to be true.
Yeah, it was scary a little bit because we knew that they wouldn't let us go.
That easy. So it was exciting.
And also, you know, you didn't know what will happen.
And then when it happened, it was like...
Everything at once.
On June the 24th, Robert and a group of actor friends were performing all over the capital.
He still vividly remembers how happy everyone was in the hours leading up to Slovenia's
formal declaration of independence.
It was beautiful in Dubljana, everywhere, you know, happy people. So, and then we went
to sleep, I don't know, four or five morning, and then started the alarm for the bumps. So, that was
really shock. The Yugoslav Air Force dropped by and got some cannon canon at Slovenian militia targets throughout the day.
But the war only lasted 10 days. Slovenia escaped the horror that befell many of the other former
Yugoslav nations throughout the 1990s. What happened in Croatia first and Bosnia, it's horrible.
It's really horrible. But for Slovenia we were lucky.
After centuries of being part of monocles, empires and failed six-part nation-states, Slovenia
had achieved independence in under two weeks.
But this victory led to a battle over Slovenian culture, one that almost spelled the end
for Detic Miras. We were afraid that Dedek Miras can disappear.
Because some people,
they want you to know to kill him.
Many Slovenes saw this moment as an opportunity
to move into the modern world and reject everything from the past.
And despite his fun Slovenian rebrand, some
people still associate with the Soviet Union.
But what was really funny? They want to replace him with Santa Claus.
Inter Slovenia's third magical Christmas man, Santa Claus. The red suit wearing reindeer
having rosy, cheeked jolly fellow that you probably are picturing right now thanks in part to the Coca-Cola Company.
Their Christmas character was designed to be used in coca-ads starting in 1931, and like
the beverage itself, their Santa Amage went nearly everywhere in the capitalist world.
And suddenly Slovenia was a democratic capitalist friendly country and looking to America and looking to Western
Europe and hoping for a brighter, more independent economic future.
Well, if you're interested in economic futures and capitalism, then you want your Santa
wearing red pajamas and bringing as many gifts as possible.
Many Slovenians embraced Santa Claus, but this time the new Santa didn't push the old
one off the stage.
In the end, Detic Morass survived the transition from socialist Yugoslavia to democratic Slovenia.
It's hard to say exactly why, but I can't help wonder if it's because he was so well designed.
Even though he was a relatively new creation, Dic Morass was crafted to feel like he'd always been there,
like he was an ancient artifact of Slovenian culture,
and people like Gazna weren't going to let him go without a fight.
It's still a part of our history.
Why kill it?
I grew up with it.
I didn't grow up with Santa Claus.
Dedic Morass is a part of us.
So no way.
Totally, no way.
Dagmarass and Santa Claus were side-by-side,
sharing the Christmas spotlight.
And that would have been enough for most countries.
But there was a sleeping giant in this story,
our first magical Christmas man
who had never really gone away.
Sveti Miklausch, the original Catholic St. Nick.
While the government had banned public religious celebrations in the Yugoslav era, Catholic
families still held festivities in private.
Yeah, so after the independence, all these customs connected with the religion, they were again introduced in the public life.
So, Sannikolas came back.
And Robert Valtel, L'Obiana's go-to Detic Marass, actually played a key role in the clashes return.
He believed that if Slovenia was to move on, it had to reconcile its past as a faithful Catholic nation.
When you show that they can be together, suny collos and grandpa Fros de de Kmiras,
and that they can both say something nice and do something nice, it's a beautiful.
And so in 1991, Robert, already the capitals go to De deick-Marass, decided to organize a parade from Miklouche.
It was the first one since the Second World War, the saint's grand return to public life.
Never shying away from a challenge, Robert decided to play the central role of Miklouche himself.
You know, for me this is theatre. And when I work theatre, I want to do perfection.
To get into character, only the most authentic costume for Sveti McClash would do.
I ask the bishop of Rybljana to rent me, original, old, you know, Catholic bishop stuff,
and I was really beautiful, even with the golden shoes.
And ever since that moment, when Maclaus returned to the streets of the capital, Slovenia has
had all three centers at Christmas time.
And Slovenes have not only completely accepted all the three good men, Trey Dobri Moseye,
they've been packaged together in a month of non-stop festivities called Mary of Vaselli
December.
Vaselli December, it's the whole month, you know, it's like the month of the parties and
the happy stuff and that's why we have all three men because it's the whole month of
good and merry stuff.
Each Santa gets its own specific time slot to perform their own brand of Christmas magic. First on the calendar is Maclaus.
He appears at churches across the country and herades in the big cities on the evening of December 5th.
I took my family to this parade in 2018.
My daughter loved Maclaus, but she didn't react too well when his
demon helpers first appeared.
Oh my God!
Oh my God!
Oh my God!
Oh my God!
Oh my God!
Oh my God!
My baby is so cute!
Oh my God!
Oh my God!
They're a crying children including my own.
That's a lot of screaming inter, for a Santa parade.
Then comes Santa Claus or Bozy Check.
Christmas Eve is obviously his allotted night, but he tends to hang around the shops and
malls.
And finally, there's Dedek Moras.
He actually makes appearances in kindergarten and schools throughout December, but post Christmas
time, he's the only Santa left on the scene.
His parade happens around New Year's. My de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de de Over the course of reporting this story, I met performers of all three centers, including
Robert, and they take their jobs extremely seriously.
This is not carneval.
This is something very important for children.
Helping children is fundamental to Robert's role in the Slovenian Christmas, but it's
not always easy.
So the children, they're not all happy.
They're not living all in happy families.
And when they see, they have opportunity to speak
with the dekmeras.
They can say a lot of sad things from their lives.
He's asked you for help, like my father,
beat my mother, he's an alcoholic.
Please, did I ask, can I stay with you?
I don't want to go home.
That's really difficult.
That's really difficult.
I normally, I'm not social worker.
I cannot really help to them.
Yeah, it's a lot of frustrations also behind this,
because how to really help?
Robert's response really moved me.
I always thought dressing up as a Santa would be an almost entirely wonderful experience,
but it's clear that there's also this feeling of a real responsibility.
All of the Santas are supposed to provide comfort to the kids of Slovenia,
but according to Robert, it's dead at Maras they tend to most.
The Santa designed for the Slovenian people by the Slovenian people. of Slovenia, but according to Robert, its deadic morass they turn to most, the Santa
designed for the Slovenian people by the Slovenian people.
Today almost no one thinks the deadic morass came from Soviet Union because we make completely
new story.
Slovenia has survived empires and a socialist autocracy to emerge as a proud independent state.
Instead of repressing the past, it has embraced the centers that once defined it,
coordinating a festive season that has a time and a place for all of them.
How long have you got to be dead at Maraz? And who will you hand it on to?
How long I will be Deleg Maraz?
Who knows?
I will try my best, but it's the paint of my health.
So I already have some of my colleagues.
They can replace me.
And this will continue, for sure.
Deleg Maraz will live forever.
for sure. Yeah, then we'll leave forever. Coming up after the break, we find out which of Slovenia's three sandals is the most popular of all.
So I'm back with Porter, Will Aspinal.
And, well, I just want to ask you a little bit more about how the Sanchez operate in
Slovenia and society.
When we talk about how they divide up the month of December, but does everyone, you know,
celebrate each of them equally or did some of these political and religious factions that's
recreated them sort of extended into today?
Like, how does it really work with your average family?
Yeah, you can see that these three scientists
do represent three tribes.
If you like, MacLeodge goes with the Catholic faithful,
dead in Marass with old school socialists
and Santa Claus with, you know,
the new coming aspirational consumers.
But it's not quite as simple as that.
You know, many parents with young children
will opt for all three,
some will opt for one or two. I mean, my friend Yasner, when I asked her this question,
she explained to me how each of the three scientists functioned in her life. Now, she comes from a
coastal town called Copa, near Italy. The coast was more communist, red area, let's say,
and we have only dead-eknests,
though we knew Santa Claus because of Italy,
because of the border, because they had Santa Claus.
So after independence in 1991,
she moved north to the mountains close to the border
with Austria, and then she married and had two kids.
And as a parent, she welcomes all three sanders
as a way of celebrating Mary December
with both sides of the family.
And usually we went for Christmas in copper.
And from, for the new year, we were here.
So in copper came Santa Claus.
And here came the decranas.
And, okay, meclose,it was only for fruit and sweets, no toys.
So we had also this.
We have all three.
So Mikhail Zhit is stuck with fruits and sweets, no toys.
So how are you raising your kids, like all three sannas in their lives?
I'm afraid it's totally unavoidable.
It was Mickal Giovanni last night, so this morning, they received their stockings from
Miklausch, and that's a new thing for them, which they have totally, they're very happy
with, indeed, when they got a stuffed toy, they got a tangerine chocolate shaped like the
devils and mclaus and a new book. But we also have obviously, we have Father Christmas
as we call him in the UK Santa Claus Christmas Eve that he's coming up. Denik Morass, actually,
we haven't been in the country for New Year's Eve, so we need to give that a go this year.
Oh, so is Denik Morass coming to your house or to the kindergarten?
It's still a bit of white and sea with the pandemic this year, but actually I track down the guy who is the
Derek Maraz in our area. He's a wonderful man called Grega Antolin.
All three centers will survive because they are superheroes and we need superheroes.
Before the pandemic, he would make his living doing live performances in
Ken Gardens all over December. He had other jobs during the rest of the year.
But obviously, with the pandemic in 2020, with the lockdown that we had, he had to think fast.
Before Corona, we make in December life performances and now we must do something new because
we were at home. His genius plan was that he would do an online videogram service for Slovenian
kids. It was inspired by a US Santa graham video messaging service that he saw. And yeah, he decided to bring
it to Slovenia. So, so, so, Sina Graham is like a video message from Santa, two kids,
and you said he plays Detic Marass in these. Not just Detic Marass. This is Slovenia, so
he has to do all three. And that requires quite a little bit of financial outplay and
planning because he needs not just
three costumes which are pretty expensive because I've seen them and they are the real deal.
I mean, this denim or ass one was almost $2,000. Wow, custom made. He then has to do three different
sets and then he records a different video with each of the most common children's names in Slovenia. To be recorded, 150 names of boys and 150 names from girls,
this was the most common names in past two years.
Okay, so 150 girls names, 150 boys names,
that's 300 names for each Santa. So 300 times 3 is 900
names that he has to record and it has to work first time. So imagine retakes.
Wow. That's really a lot of work. And then I should say that the parents can choose
their Santa and they can choose the name and then they can choose the message. And cleaning teeth is a very high priority for Slovenian parents.
So this is the message that's Santo or Maclouish or Dajmaras has to say,
is to like be a good child this year and clean your teeth and then I'll bring your presents.
Yeah, exactly. Classic.
I really wish I really wish I could have seen it in person. I did
pass to him, but it was a close set. You got to keep these things secret. I mean, this is magical
stuff we're talking about here. He did very kindly send me some sneak peeks of his performance.
So would you like to hear some? Oh, absolutely. Let's hear them. Okay, first up, Santa Claus. Zabijem, da je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je je Oh yeah, and then okay, so next up we'll have McClash
He's kind of like the previous one but but a little bit more adjunous voice. Exactly, and I'm afraid I've been here three years and I can pick out one or two words.
I had Palkalny, I had the demons mentioned, but yeah, a little bit more serious maybe.
So let's hear that again, Maraz. I really like this guy. He's dedicated to his craft. That's fantastic.
Did he mention that he had a preference of which one he'd like to perform the most?
He is a big fan of Death of Miras. Yeah. Yeah. I mean, they're all excellent. But like, there's like, you can,
I mean, you mentioned that he spent $2,000 on the costume alone, that Death of Miras is really like,
that's a great one.
It's a great one and it's the Slovenian icon, isn't it? I think he really embodies it.
But after the first year of data gathering from the Christmas 2020,
he actually has this very unique data set of who is Slovenia's favorite digital center?
Oh, because people order these custom videos,
and so therefore he knows how many people want Santa
versus Maclaus versus Dedek Maraz.
Oh, this is fascinating.
Okay, so what was the result?
The 80% ordered Santa Claus video.
15% was Dedek Maraz, and only 5% was mecklaus.
Well, I mean, like, Santa Claus is great.
You'll never get me disincenti-class.
But I have to admit, I'm a little disappointed that that cameras isn't like really the most
favorite in Slovenia, just because, you know, it's unique to Slovenia.
That's what makes it so special.
Yeah, you kind of want that cameras to be number one, don't you?
But you do.
You do.
But the way I see it is that Santa Claus has got everything.
As Greka says, he's got the TV, he's got the songs, most of the songs.
He's got the merch, he's got the advertising.
He's the king of the screen.
And Slovenia, like any country, is as outward facing as it is inward.
So I think to have 20% of Slovenian parents choosing
on turns, it was actually pretty incredible. Yeah, yeah, that's a good point. That's a good point.
Well, I'm totally fascinated by these three centers and how much they mean to the country and how
much they sort of map onto the history of Slovenia. I just can't thank you enough for bringing
the story to us. I just had a joy of, you know joy watching you make it and bring it to us. It's been fascinating. Thank you Roman, it's been a pleasure.
99% of visible was produced this week by Will Aspenal, edited by Emmett Fitzgerald and Joe Rosenberg.
Sound mixed by Jim Briggs, music by Swan Rial,
Jenny Conley, Nate Query, and John Newfeld.
Fact checking by Graham Haysha.
Special thanks this week to Robert Kuznick.
Kathy T. Wizzars, a kid of producer Delaney Hall
as our senior editor, Colstedt,
is our digital director.
The rest of the team includes Sarah Baker,
Chris Baroubaig, Christopher Johnson,
Martin Gonzales, Vivian Le, Jason Delion,
Lashmadan, Jacob Moltenano Medina, Kelly Prime, Gabriella Gladney, and me Roman Mars.
The 99% of his below goat was created by Stefan Lawrence.
We are part of the Stitcher & Serious XM podcast family, now headquartered six blocks north
in the Pandora building.
In beautiful.
Uptown, Oakland, California.
You know it's really beautiful about Oakland right now?
The Oakland Roots Soccer Club.
As other teams come and go, the Roots are Oakland first.
Always.
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