All-In with Chamath, Jason, Sacks & Friedberg - E77: Tech work culture, crypto regulation, stablecoins, $NFLX & more w/ Coinbase CEO Brian Armstrong

Episode Date: April 23, 2022

0:00 Bestie Intros + a new Bestie Guestie! 4:37 Coinbase CEO Brian Armstrong reflects on his "mission-focused company" blog post, work culture in tech/Silicon Valley, realigning culture at Coinbase 26...:25 Crypto regulation and adoption 46:37 Brian's takes on different types of stablecoins 51:14 Netflix's major headwinds Follow the besties: https://twitter.com/chamath https://linktr.ee/calacanis https://twitter.com/DavidSacks https://twitter.com/friedberg Follow the pod: https://twitter.com/theallinpod https://linktr.ee/allinpodcast Intro Music Credit: https://rb.gy/tppkzl https://twitter.com/yung_spielburg Intro Video Credit: https://twitter.com/TheZachEffect Referenced in the show: https://blog.coinbase.com/coinbase-is-a-mission-focused-company-af882df8804 https://www.theverge.com/2021/5/12/22433437/apple-hire-antonio-garcia-martinez-out-petition-investigation https://www.theverge.com/2021/5/20/22446059/apple-employees-palestinians-support-internal-letter-tim-cook https://www.theverge.com/2021/6/4/22491629/apple-employees-push-back-return-office-internal-letter-tim-cook https://www.wsj.com/articles/revolt-in-disneys-florida-kingdom-ron-desantis-bob-chapek-11650578648 https://variety.com/2021/film/news/dave-chappelle-netflix-ted-sarandos-i-screwed-up-1235093098/ https://sacks.substack.com/p/your-startup-is-a-movement?s=r https://twitter.com/brian_armstrong/status/1435439291715358721 https://www.whitehouse.gov/briefing-room/statements-releases/2022/03/09/fact-sheet-president-biden-to-sign-executive-order-on-ensuring-responsible-innovation-in-digital-assets/ https://www.investopedia.com/terms/h/howey-test.asp https://www.wsj.com/articles/crypto-thieves-get-bolder-by-the-heist-stealing-record-amounts-11650582598 https://techcrunch.com/2022/04/06/axie-infinity-creator-raises-150m-round-to-compensate-victims-of-625m-ronin-hack/ https://twitter.com/balajis/status/1402030233319088139 https://nypost.com/2022/04/21/ex-mcdonalds-ceo-rensi-companies-have-no-business-in-politics/ https://www.pbs.org/newshour/arts/netflix-loses-200000-subscribers-projects-even-deeper-losses-this-spring https://www.google.com/finance/quote/NFLX:NASDAQ https://ycharts.com/companies/NFLX/market_cap https://www.bloomberg.com/news/articles/2022-04-20/ackman-loses-more-than-430-million-on-three-month-netflix-bet https://www.google.com/finance/quote/FB:NASDAQ https://www.google.com/finance/quote/GOOG:NASDAQ https://twitter.com/elonmusk/status/1516600269899026432 https://summit.allinpodcast.co/

Transcript
Discussion (0)
Starting point is 00:00:00 Brain Armstrong what's up bro? What's up? How are you? It's good to see you as well Yeah Jason just ping me yesterday. I was like why don't you just come on as guests randomly and I was like okay great Let's do it. It's so good. I'm really excited to hear what Jake House intro is for you. Oh, man Yeah, you guys keep getting water and water Hey everybody, welcome to episode 77 of the All in podcast less than 30 days for the sold-out all in summit. And there's a wait list, but sadly, I don't think we're going to get to anybody on the wait list. We've got a great, great episode for you. I thought I'd bring a bestie guest in, but not tell my bestie. So we'll see if they can figure out
Starting point is 00:00:56 who's coming on the pod today. But let's get the intros over with. He's investing in SaaS at different stages coming off a Miami bender for the ages Doing shots with Roy and Vanilla ice the rainman is back. It's twice as nice. David sacks everybody How are you sir? How are you sure adventures with Vanilla ice? Yeah, I'm still here. You're still here and so Vanilla ice that costs $1,600 to get in show up What is Vanilla ice cost to ship up for a party. That's about 10K.
Starting point is 00:01:28 I think it's about 10 to 20. No. Little bit more, really. Little more. And did you go on stage and do ice ice baby with him? I did in, but there were some like teenage mutant and jitterdolls type dancing around with him, whatever it was interesting.
Starting point is 00:01:43 It was interesting. People liked it. It was fun. It was fun. People liked it. It was fun. It was fun. Oh, very nice, very nice. And you're still in Miami for whatever tech week. Okay. So he won't eat your meat, but he'll take your MDMA.
Starting point is 00:01:55 He's very interested in your DNA. When he's in the lab, he's in heaven. He hasn't been in the same since that rave in 1997. The Lord of the Laboratory of the Sultan of science David Freiberg How are you sir? That was my favorite one. I like that one. Yeah, well I'll have you do is you peaked in 97. Yeah, about 2 a.m. You were peaking and about 2 a.m. Did you say he doesn't want your meat, but he wants your MDMA? Yes, he wouldn't eat your meat, but I'll tell you MDMA
Starting point is 00:02:22 Shout out to producer Nick who really crushed it this week. Ah, his bank. That's what is too funny. It's hard to keep it together for these sometimes. His bank account would make a crown prince jealous. His network collection is over jealous. When he's on CNBC, he makes a scene last time he did Leg Day was 2019. The Supreme Leader espacts the dictator himself to mouth-follow up, too. a scene last time he did Leg Day was 2019. Supreme leader
Starting point is 00:02:45 espac the dictator himself to mouth follow up to you. I've been actually spending a lot of time working out on my legs. Really, I have been working on shoulders and chest and my legs have always been diesel. I will be doing a shirt off selfie this summer. Jekyll, it looks like you have not bought new shirts since you lost all the weight because that shirt looks about five sides too big. Here's what I bought this one halfway through the weight loss, and now it's still too big. So I got another slimmer. I got the slim fit.
Starting point is 00:03:10 No, I got the normal fit, and then I got the slim fit. From peak to now, you've lost what, like, 50 pounds? Two hundred thirteen pounds was my peak, like four years ago, and I was 167, 168 the other day. Yeah. So whatever that is. 45 pounds, it's awesome. Something I feel incredible. I've started running again, and I did 40 days of skiing this year,
Starting point is 00:03:29 and I'm gonna take up kite surfing, I think this summer. I want another sport to do in the summers. Are the people around you annoyed at your increased energy levels? Yes. People who work for me are annoyed. I'm sleeping better. Everything's just going better. I highly recommend everybody just try to lose some weight. A lot of options out there for you, including me, neat.
Starting point is 00:03:50 All right, we have a very special bestie guestie today. He's a lean mean crypto machine who sorta looks like Mr. Clean. If you need some tokens, you know who to call. Satoshi has this picture hanging on his wall. His NFT game is never lacking. If you talk about politics at work, you might send your packing, the King of Coins, the tycoon of tokens. Who is he? Brian Armstrong. Brian Armstrong. You guys got it. Brian Armstrong's with us. Hey,
Starting point is 00:04:16 Brian, how are you? What's up, y'all? You could have gone Vitalec at the first part, but we became Brian by the office part. Anyway, welcome to the show, Brian. We've obviously talked about you a whole bunch and you've been on this week in Sartre, so I think you know all the fell is here. But thanks for joining the pod. Thanks for having me. This is awesome.
Starting point is 00:04:35 I listened to your show every week. Oh, thanks for that. So I guess, you know, the topic we all have talked about a whole bunch is work and keeping people focused at work. You took a very bold step, which Toby at Chop of I, I think, followed. And you said, listen, if you're coming to work, our mission is crypto. Can we stop talking about every other thing in the world and just stay focused on that? And I think that was maybe, was that a year and a half ago?
Starting point is 00:05:02 That's all more than. You did that. Everybody wants to know how that worked out for the company. So maybe you could tell us what it was like to go through that, because I mean, you were a target for a period of time. We all thought seems reasonable. And then how has that actually impacted day-to-day life
Starting point is 00:05:22 for the people who decided to opt into working at a single-focused coinbase. Yeah, so I would say short-term, it was quite a painful transition. I think it created a lot of consternation. There was some folks in the media decided to go call a bunch of people who had left the company and write hit pieces and all that kind of thing. And frankly, about 5% of the company opted into the exit package.
Starting point is 00:05:43 So there was some teams that were shorthanded. A lot of people had to work extra time to fill in the gaps. But long-term, I think it turned out to be an incredibly positive decision for the company. I do think there's a lot of companies in Silicon Valley right now and probably elsewhere, that the CEOs and the management team almost feel like they're being held hostage by employees.
Starting point is 00:06:01 And I feel for some of these organizations, Sundar probably has an incredibly difficult job right now. We saw that video from Microsoft, I think last year, with Satya and kind of, with people talking about their hair color and stuff. And they don't feel like that they can really lean in and move the company in the direction they want. And they're fearful of kind of all these internal dynamics.
Starting point is 00:06:22 So, I think there's probably a better way to do it than what I did, which is if you're starting a company today, just make that clear up front. I didn't make it clear up front. And so the company culture started to diverge and drift. And I had to kind of realign it, which was a painful process. If I was doing it over again,
Starting point is 00:06:38 I'd probably just set that as the expectation up front. And then there wouldn't be this public, awkward realignment. But yeah, I think I'm really glad that I did it. I think Coinbase has been very productive since then and we've been able to attract a lot of the best and brightest people from some of these other companies that are like, I don't wanna be in those companies anymore. I wanna work at a company where we just focus
Starting point is 00:06:55 on the work and the mission, because that's actually important. So I'd say it's been positive. Brian, I've always talked about this as being like the difference between a hard culture and a soft culture where hard cultures are companies that really define what they do and what they don't do and what they spend time on and what they don't spend time on. And sometimes what you don't spend time on can relate to products, sometimes it can relate to things outside or externalities
Starting point is 00:07:18 to the business. Do you think that that's become kind of a trend where soft culture in Silicon Valley is more about like appeasing a very fickle employee base and as a result you kind of aren't as clear about what you're not going to talk about and are going to talk about and suddenly the troops rule the day and things get kind of sidetracked and productivity goes down. I mean, can you talk a little bit about what you've seen, you know, with other cultures around the valley and how that's kind of affecting work and what employees are choosing to go to and not go to. Yeah, so I think Ben Horowitz always talked about
Starting point is 00:07:52 war time CEO, peace time CEO, and frankly, I'm kind of a con like the void in person, right? I never thought of myself as war time CEO or just like we're all going in this direction. Let's go, go, go. I never really thought of myself like that, but I think what I'm trying to do now is find the happy medium between these two. So the company should have a really ambitious mission. And then I think you as a CEO, you do have to say,
Starting point is 00:08:14 note of things, which are off track from that. You do have to part ways with people who are not helping raise the talent bar in the company. And so in some ways, you have to be, I guess, hard in that sense. But I don't think it's not like, we're all in here to make money and it's like bonus time or you're out or whatever. It's like we actually have a much softer culture than that I think in Silicon Valley, which is most of the missions of these companies are trying to do great humanitarian efforts and they're trying to improve the biggest problems in the world. And so people sign up for those because they want to have a real impact. And we you know, we take time to like go for exec offsites and we walk in nature and, you know, we have like
Starting point is 00:08:49 coaching, we do all this touchy-feely stuff. So I think it's kind of a mix of both is the right balance. I don't think of myself as like, you know, a Wall Street hedge fund or like the most touchy-feely culture you can imagine. Why do you think companies now have sort of veered into this place where they have to kind of appease these fringes on either side? How did you spend time trying to figure out like how did we evolve there from just being mission focused to having to deal with all this other stuff?
Starting point is 00:09:16 Yeah, I mean, one theory I have on this is that in Silicon Valley, especially pre-pandemic, we were all so competitive to get talent, right? You know, Google and Facebook, they were just kind of one-uping each other on like higher and higher salaries And so I know as a CEO of a company that was rising at that time I felt incredible scarcity like I had people leave to get up who got better offers and it was like a real issue And so I was doing anything I could to retain people and keep them and so if a if an employee said hey, I want you know Another flavor of water in the kitchen or whatever. I was like, okay, maybe we should do it, right?
Starting point is 00:09:47 But I think during the pandemic, we moved to remote first as a culture. The talent we could get opened up by 100x, people all over the world who were really hungry and frankly thankful for these jobs. And that actually changed the scarcity mindset a little bit to say, hey, you know, if you don't want to be here, that's fine. We can, we have other people we can go recruit and hire in who really are going to value it. That's probably just one piece of it. It's a much more complex issue than that. I think one other, one other thing is that, you know, like Google
Starting point is 00:10:16 and Facebook, I think kind of made this a common trend in the valley where companies would host these open mic Q&As on every Friday or every two weeks or whatever. And it was almost like a town hall. It felt like a democracy, right? And in a democracy, like the leader, you know, works for the people. They're elected by the people. But what got very awkward was that these open-mic Q&As that became, you know, this kind of like hostile thing of like, how can we make the person squirm? And let's ask them these difficult societal issue questions that aren't actually related to the company and what we're all building. And you know, I think that was actually
Starting point is 00:10:48 a mistake in Silicon Valley. We've since gotten rid of these open mic Q&A's because it really encourages people. I'd say we were like 150, 200 people. Everyone was on the same page. Everyone was asking good questions. Once we got to like 500, 700 people, it started to feel like there was a little bit of an us versus them. And then, you know, the questions got very off track. And I realized at a certain point, this is not a democracy. I want everyone's input. I'm not going to rule like with an iron fist, but ultimately, you know, I'm the CEO, I need to help guide this company in one direction and force the hard decisions. Not everyone's going to like them. So we're not going to allow people
Starting point is 00:11:22 to do grandstanding open mic stuff. There's just a little bit of a risk for that. 99% of people don't do it, but if one person does it, and it kind of creates this snowball effect. So we got rid of the open mics. People can still submit questions, but there, nobody else can see them. We read them ahead of the Q&A, and if there's a good theme in the questions,
Starting point is 00:11:38 we address it, but you can't like grandstand with an open mic. I saw this, it was in Twitter, Nick, maybe you can find it, but it was like this general that had commanded all of these different battalions. And he was talking about what it was like in all the different theaters in which he's operated. And he basically said, you know, 80% of the men and women that served for me were just
Starting point is 00:11:58 absolutely incredible. You could always rely on them 100% of the time. They were 100% aligned. And then he said there was 15% that was wishy washy. And what they were looking for was how you managed and dealt with the 5%. And the 5% of folks were always trying to push the boundaries and try to figure out where the escape valve was
Starting point is 00:12:20 or where the exception was, or whether they would be grandstanding or whether they tried to blip, break a rule. And he said his entire energy was focused on keeping those folks extremely focused and on point or out because that was what saw for the 15% because the 80% would be fine. But if you didn't deal with the five, the 15 would go crazy. And then the 80 would get dejected. And it just kind of the whole thing would rot. And it was a really interesting reminder that there's these people that come into these
Starting point is 00:12:49 companies almost with the desire to see these companies go sideways or just waste their time, which is completely counterintuitive because you think you joined for the mission. But they don't all the time. And to be fair, you, I think, told people, listen, you could, as a group of people, off hours, create your own dinner party and talk about whatever topics you want. This is just when I'm paying you to come to work. For those eight hours, on the company servers, if you're using Slack or whatever communication platform you're using, let's just stay focused on getting the work done so this could be a viable enterprise.
Starting point is 00:13:26 But you were fine with people if they wanted to self-organize and do that on their own time. Correct. You weren't saying you can't have political beliefs. You can't care, not care about BLM or some right wing. That was one of the biggest sort of misnomer or mis- sort of misnomers or mis- Congratulations. Yeah, exactly. Deliberate mischaracterizations about the policy is that it somehow silence people or prevent them from taking positions on issues
Starting point is 00:13:52 or donating to causes they cared about. The policy never said that. It just said that while we're in the office together on Coinbase time, we're gonna engage in Coinbase's mission and avoid fractious debates that divide us. Yeah, that's us. Yeah. That's right.
Starting point is 00:14:06 And there's a time for those debates and just might not I think a lot of this has to do with slack. I'll be totally honest. Yeah. When people are in a slack room and they're frustrated and people can have valid frustrations like there are things in the world that are horrible. And yeah, you want to talk about it. And yeah, you build friendships at work.
Starting point is 00:14:21 It's completely understandable that people would want to blow off steam. And but just people have to look at slack as not an AOL chat room. It's not Reddit. It's not AOL chat. Maybe you could talk a little bit about electronic communications. And then I think David has to follow up. Yeah. I agree with you Slack. I think, you know, it's an amazing tool, but it does start to turn into social media. Once you get more than, I don't know, 500 people in a room or a thousand people. A lot of CEOs I've been talking to, we're all trying to figure this out because we still think Slack is a net positive to productivity, but it has a huge negative in terms of both distracting people with lots of things popping up all the time.
Starting point is 00:14:55 But also these kind of social media flame wars that did emerge and mob behavior. So, some of the things I mean we've been trying is for instance, if we get any kind of a slacker room that has say more than 500 or 1000 people Well often try to limit it so only you know you have to be a VP or level 9 and above can only post in there and otherwise it's read only So we're trying to you know done bars numbers 150 people right you're trying to think who can you remember? Everyone's name and have some sort of group affinity with them and Any too much above done bars number. We try to like cap it. So it's a read-only chat room. But I think these tools need to keep evolving. And I hope some,
Starting point is 00:15:29 I know there's a couple startup y'all might have funded some of them that are working on this. Yeah, there's an actual neat feature you can do in Slack now where like that level 9 person can post and everybody else can post in the thread. Like you can reply to the thread, but the opening salvos in thread have to be started by somebody in that sort of group. So Slack definitely needs to double down on this. I also think they put that random room in there. And you put the random room. It's like basically waving the flag like it's random puts stuff in there. I think you got to delete that if you're running. I tell all sorts of delete the random room and tell people do not post memes and jokes. David,
Starting point is 00:16:02 you had to follow up. One thing I was going to say is it's a bright I agree with everything you said. The one place maybe where I would nitpicking away that gives you a little more credit it is, you found a coin based back in 2012, right? Yeah. So if you had created this policy on day one, I don't think you or anybody could have predicted that these issues would arise the way they have. I remember 2012 as a year I sold my company to Microsoft. We never had to deal with any of this stuff. And we were using, we didn't have Slack back then, we were using AMR, very open culture,
Starting point is 00:16:31 people could communicate on anything. We never had sort of hyper activist employees, the word woke didn't even exist yet. And it just wasn't an issue. So it would have required you, I think, to see a hat so many years. And I think what's happened is, over the last several years, there's been this drift towards, you know, employee activism inside these companies. I don't think it's coming from both sides
Starting point is 00:16:55 of the political spectrum, to be honest. I think it's coming from the survivor-woke employees, and they engage in petitions and letter writing campaigns and threats of boycotts and they sort of Hector and Malmow these CEOs to basically give in to them and we've seen it apple the way that the apple was pressured to fire in Tony O'Gercy Martin as and they gave in and now they have a letter writing campaign every month and you just saw it in Florida. I think Bob was named Bob Cheypeck business. I't think he's going to survive the year after what just happened at Disney. And it's because he gave into the employees took sides against, you know, governor in Florida and the legislature.
Starting point is 00:17:32 And they just ripped away Disney special privileges in Florida. You saw it at Netflix, where Ted Sarandos was sort of mal-mout by these employees who want to cancel Dave Chappelle. He ultimately stuck by Chappelle, but only after groveling to these employees. And so I think we're seeing these issues did not exist even five years ago, I would say. And I think the reason why the Coinbase story is so relevant to a broader audience and what you did with your policy
Starting point is 00:18:02 is so relevant is I just think every company's gonna have to make a decision sooner or later on where they stand. Do you give into these petitions and mobs and boycotts, do you allow unlimited activism inside the four walls of your company, or do you take some sort of more neutral stance where you say, listen, we're all gonna leave our policies to the door so we can effectively work together
Starting point is 00:18:23 on the company's mission. I think every company eventually is going to have to either be Coinbase or be Apple. You're going to have to be Coinbase or be Disney. You're either going to have to give in to the mob and stuff with the consequences, or you take the short-term pain of doing what Brian did and you basically realign everyone around the mission. And a year later, you're very happy with where you are. The good thing with Netflix and Disney, those that they're gonna be very clear examples
Starting point is 00:18:49 of the business impact of getting distracted. And I think that, you know, Brian took leadership, but the business impact, at least from the outside looking in, was not really measurable. Obviously, he felt that the team felt it, whatever they did, and that business is working. But it wasn't done as a public company pre-imposed so the counterfactuals hard to measure. In the case of Disney and Netflix, it's really clear to measure, right?
Starting point is 00:19:14 Meaning, in all of this confusion, Netflix has completely botched their business model. In all of this fighting now internally inside of Disney, not only are they going to lose essentially a thief to inside of Florida, not only are they gonna lose essentially a thief to them inside of Florida, but it's gonna have repercussions with respect to taxes, with respect to debt, with respect to the quality of the service they can deploy. And that'll eventually flow through the business
Starting point is 00:19:34 and that'll be measurable by investors. And I think David, I think probably what I think, which is a slider sort of more modified version of what you just said, is in the next few quarters, I think CEOs will actually be better equipped to numerically point to why taking Brian's path is the value creating path for shareholders and for stakeholders. And the cost of getting distracted quote unquote can be really expensive if you if you are
Starting point is 00:20:02 a for profit company. And you also have the option to run your company and say, you know what? We care about this issue a whole bunch. We really care about human rights here. We really care about communications and freedom of speech. And I'm going to run Twitter as a freedom of speech company. And everybody has to align behind that. That's right.
Starting point is 00:20:21 If you believe in censoring, this is not the right company for you. If you believe in policing speech or you're uncomfortable with uncomfortable speech or speech that makes you feel uncomfortable, you don't have to work at Twitter. So it's not like you have to do what Brian didn't say, hey, we're just going to decide on this. You have to make a decision and be intrigued about it. I think it's the higher order bit. No, I was just going to say my only point is in the absence of intentionality, Jason, you'll slip into one realm of the other and not really know what you're trying to do. I agree with you. And my only point is that you'll be able to measure the impact of unintentionally slipping
Starting point is 00:20:53 and sliding around versus picking a course and sticking to it. Let me ask you guys a question. If you're an individual and you want to affect social change. Where is the forum in the theater that you think you would go to first? You spend most of your time at work and maybe you don't have as much free time to go march and protest in the streets and if you did, no one would pay attention to you there anyway.
Starting point is 00:21:18 So, Saks, like, I know that you'll probably have a point of view on this, but like, if you're giving a 19-year-old who has a strong point of you or a 25-year-old who has a strong point of view on this, but like if you're giving a 19 year old who has a strong point of you or a 25 year old who has a strong point of view about something that they want to see change in society, what's the right forum for them to have their protest and to make their voice heard? I think that companies are a great change agent. I think we all do being in Silicon Valley, creating startups.
Starting point is 00:21:42 We all believe that startups are a great way to change the world. Those startups have missions. Brian's company has a mission around crypto and expanding, democratizing access to the financial system based on crypto. Elon has a company that is accelerating the world towards sustainable transport and sustainable energy. He wants to make where I could live with what Jason said about free speech. I think Elon wants to make free speech restore its place back in Twitter's mission. So it's not like a separate thing. It's actually like, should be very core to what they do. I think that there's a mission driven company out there for any young person who cares about
Starting point is 00:22:20 that issue. Right. And if there's not, if there's not a for profit vehicle, there's a 501 can go join a novel or start or start one exactly so that don't donate money to a cause You have the whole weekend you got me right a blog post when I don't think would work is when you have people who don't Who aren't really mission driven their mission is whatever the current thing is and so there is kind of like oscillating from the the one the you know, from one current thing to the next current thing. And every three months, there's an issue to Jor that you're, they care about more than anything else in the world. Look, there's not going to be a company
Starting point is 00:22:54 that can accommodate that sort of fickle activism. Brian, can I ask you a question? Are there any systems, decentralized systems that kind of give individuals, but you've viewed interesting models that give people the ability to affect social change in a way that kind of historically may have been more of a health decline, where people can kind of aggregate resources and aggregate a voice in a way that can kind of affect outcomes.
Starting point is 00:23:21 And do we think that that kind of becomes a mechanism for social change in the future? You make me think of dows and things like that, but I think a lot of that that kind of becomes a mechanism for social change in the future? You make me think of dals and things like that, but I think a lot of that is kind of unproven. Like dals are probably good ways to get new kind of governance systems in place for allocating capital or maybe even managing a city or a society, but I kind of agree with David, I think the best way to affect change right now today is if a young people is start a company or join a company. I think young people is start a company or join a company. I think young people are sometimes a little enamored with becoming an activist, but I think
Starting point is 00:23:50 fundamentally that's, you're sort of giving up your power by saying, well, they have the power and I don't, and so I'm going to speak truth to power. But I think, you know, there's context for that historically, whether that may have been more true, but I think today a lot of people, they have more power than they realize, and if you go start a company, which by the way, companies are decentralized too. You can have lots of little companies all over the world. They're not like, you know, monolithic usually.
Starting point is 00:24:12 And so if they start a company, they can have a good impact, I think, on the biggest issues out there. And I think over time as well, the way that you have real impact is that you prove yourself in the market of ideas to have a high reputation and to be really reliable. And that is not something that you can just overpower because you're 19 or 20 and you're really upset by something.
Starting point is 00:24:35 At some point, you're going to have to really invest your time and dedicate yourself to something that you really, really care about. And then the world tends to move to the good ideas. So I think part of what we also need to remind folks is that if you wanna make real sustainable change, it's hard. It doesn't matter in which area you pick, it is just really hard,
Starting point is 00:24:56 but if it's really worth it, you should give your life to it. But what I think people push back on is the more superficial forms of just virtue signaling and saying, yeah, in this moment, I really want to pretend I care about something, but when push comes to shove, I'm not really willing to take the next step. I don't, I think that most people find that very unreliable. Yeah, I think a good question to ask for somebody who purports to really care is like, what
Starting point is 00:25:19 do you care about? That's not currently in the news. You know, that's not like the hot thing that everyone is basically obsessed with. Well, and then how are you changing it? And if your plan to change it over the next decade or two, like you have my phone line. Yeah, but it takes, it takes many years to effectively create a startup,
Starting point is 00:25:37 you know, five years, 10 years. And so if your issue dejures is whatever's in the news, you're not gonna create that kind of change. You know, I do think there are a lot of similarities between mission driven startups and political movements. I wrote a blog post called Your Startup as a Movement where I basically say that good marketing is about evangelism. It has everything in common with what good political leaders do.
Starting point is 00:26:00 Basically they critique the status quo. They tell you what the world looks like today, what the problem with that is, and where the world needs to get to, what the solution is, and then how they're going to deliver that solution. So you can, I think, as a leader of a company, be very mission driven. You can bring about that change you want to see in the world. You just have to attach a business model to it. If you don't have a business model, you're just collecting donations.
Starting point is 00:26:24 Let's build on that, Brian. What is the stated mission today of Coinbase? in the world, you just have to attach a business model to it. If you don't have a business model, you're just collecting donations. Let's build on that, Brian. What is the stated mission today of Coinbase? Yeah, our mission has to increase economic freedom in the world. And for people who aren't familiar with that term, economic freedom is kind of an economic term like GDP, but it looks at the measures of different countries of the world and it looks at factors.
Starting point is 00:26:40 Like are there property rights enforced? How stable is the currency? How easy is it to start a business? You know, is there a corruption in bribery, prevalent, and things like that? And what's really cool about economic freedom is that it basically countries with higher economic freedom, you know, like Singapore and the United States and Ireland, they tend to correlate
Starting point is 00:26:59 with all kinds of things we want in society, not just better economic growth, but even higher self-reported happiness of citizens, better treatment of the environment, better income for the lowest 10% in society. Gender equality. All that stuff. Yeah, gender equality. And then, yeah, countries with low economic freedom, you know, Cuba, North Korea, Sudan, these are some of the lowest. They tend to have, you know, even things we don't want, like higher corruption, higher war, higher infant mortality. So, it's basically when I read the Bitcoin white paper back in 2010, I had this thought, eventually, that was like, maybe cryptocurrency is this unique moment in history, this unique technology that allows us to inject economic freedom into the countries all of the world,
Starting point is 00:27:40 especially now that more and more people have a smartphone, and we can basically put good financial infrastructure, good property rights, you know, global trade, a stable currency into 200 countries all over the world as one small group, relatively small group of people, and hopefully it has all these positive downstream impacts. So that's the mission of Coinbase. When you look at the regulatory environment, it has been far from clear what's allowed here in the United States. In fact, you had a pretty strong, leewarded Tweetsarm back in September of 2021. Some really sketchy behavior coming out of the SEC race recently, story time. Maybe you could talk a little bit about the SEC's approach to cryptocurrency versus securities, XRP comes to mind. And knowing your customer, you've obviously taken a very conservative approach to what
Starting point is 00:28:32 tokens you put on the platform. And then you have competitors who are offshore, who it's kind of yolo, anything goes. What is the current administration doing right, wrong, and what needs to happen here in the US To for us to be competitive in crypto while still protecting citizens from you know being bag holders. Yeah It's a big question. So you know as a startup You're always trying to thread the needle here. You don't want to wait too long for clarity because sometimes these things take five ten years And so you'll just never launch a product. But if you're too aggressive, you can blow the place up. And so what we always did in the early days of Coinbase is we said,
Starting point is 00:29:11 we want to go do what we think is going to be required in the future, go get licenses, go do KYC, go do AML anti-money laundering. And so we tried to basically do the right thing, go and talk to these regulators proactively. Now, the US has actually been pretty forward thinking on this. I'd say every year we get more and more clarity. So Coinbase is now a very regulated financial service business.
Starting point is 00:29:32 I can go through the whole list. We have a license from the CFTC. A federal regulator, we acquired some broker-dual licenses, which the SEC regulates. We have money transmission licenses. We're a bit licensed in New York, et cetera, going not just in the United States. So we're in many, many countries around the world.
Starting point is 00:29:47 So how do we get more clarity? Well, one thing I'll just say is it's actually better for there to be lack of clarity than to be clarity that is punitive or bad. So it's good that there's a little bit of lack of clarity as long as it's not curtailing the industry. But what would be even better is to have clarity that does provide that right balance of good consumer protection, you know, make sure that there's a fair level playing field for all the players. And then it allows innovation to flourish. And so what's good now is that in the US, you know,
Starting point is 00:30:17 the Biden administration put out an executive order recently kind of asking all the different agencies and departments to come back with a clear plan. And they did recognize the potential innovation in crypto in that executive order, which I was really pleasantly surprised to see. So what's happening now is that there was a little bit of jockeying, I think, there where the SEC said, hey, these all look like securities to us. And I don't think that's quite true. The CFTC is regulates commodities, while some crypto is going to be commodities. I think here's what I'm realizing is that crypto is going to be many different things. It's not just going to be one regulator doing it.
Starting point is 00:30:50 Think about cryptocurrencies like Bitcoin. That's pretty clearly a commodity or Ethereum. Many of these are commodities that probably should be regulated by the commodities regulator to see the CFTC. Now, if people want to raise money for their company, a security token, that should be regulated as a security by the SEC. That'd be great to have more clarity on that. We would love to keep working with the SEC to make that a well-trodden path that any company
Starting point is 00:31:13 can go raise money, and that's how it would get listed on in exchange like ours, and we could register as a broker dealer or whatever license is needed. Separately, there's also some cryptocurrencies that are going to be currencies, like stable coins, and maybe the treasury should regulate those. And finally, there's going to be cryptocurrencies that are none of the above, their artwork or something that probably shouldn't even be regulated. And so, the US with various financial, you know, international bodies like G20 and FADF and all these IMF are probably going to put some policy papers together.
Starting point is 00:31:45 We're going to eventually end up with some kind of a test that says, is this cryptocurrency a commodity, a security, a currency, or something else, like artwork? And then maybe, and by the way, maybe five more things we haven't even thought of that it'll end up being in the future. What would you make the test for? This is a utility token versus speculative security. Because that seems to be the one that's really hard for people to figure out.
Starting point is 00:32:09 99% of people are buying a token on Coinbase because they wanna see it appreciate and they wanna see it gain value. And only 1% are using it for the actual utility of it. Is it then a security? Is it by the percentage of people who use it? How would you as the leader in this industry actually define it? What's your definition? Yeah, so I think, look, I don't want to be presumptuous here. I think that we can put some
Starting point is 00:32:38 policy papers together, but I don't want to be, it's the policy maker's job to come up with the policy, so I don't want to step on anyone's toes. But that being said, I think there's some existing case law out there, like, you know, the how we test is something from a long time ago. We could probably build upon that. So the how we test kind of says, you know, is this an investment in a common enterprise with an expectation of profit? And that would make it, that would make it a security.
Starting point is 00:33:00 So there's a lot of pieces to that, you know, is it an investment? Well, if you're just giving the tokens away, I guess people aren't investing, right? Is it a common enterprise? Well, maybe if it's decentralized and you don't actually control the entity, like you own less than a majority share or something, maybe then that's not a security, right? Or if there's not an expectation of profit, people are using it for something. So every startup right now in the space has basically had to hire a bunch of expensive lawyers to go tease apart these old rules that some of them were created in the 1930s, before the internet and everything, and try
Starting point is 00:33:29 to understand where they're falling. And so I think building upon that how it is, but it could be something that includes a commodities definition, something or currency definition. I think we should, basically it's on us and the other crypto companies out there to go hire a really smart lawyer who has drafted legislation before and a bill and actually get a draft of it out there. And then we can start to circulate it with various policy makers and get their feedback. And maybe they take it and run with it.
Starting point is 00:33:54 Maybe they say, thanks, we've got it from here, but that's our next step. Friedberg, Zach, Jamat, would you go with the Howie Test or do you have thoughts on how to, how the government here in the US should say, this is a security, this is a utility token. I think what the EO did was basically kind of give people enough regulatory safety in the sense that something reasonable will probably happen in the reasonable future so that people could keep building and iterating. My big takeaway in the last sort of like nine months is that this thing is now too big to fail and the government basically has to just find a reasonable framework to enable something
Starting point is 00:34:34 because the real big issue, Jason, would be if they did something crazy and now retail would just get completely smoked because I think they are the. What do you think is reasonable? I think Congress has to basically pass a sensible set of legislations that clearly demarcate exactly what Brian said. This realm of stuff goes to the CFTC. This realm of stuff goes to the SEC. Now you guys go and implement.
Starting point is 00:34:56 And if left to their own devices, those two will use these arcane laws and try to negotiate amongst each other. Who should be covering what? But they can't arbitrate that decision. And so as a result, nothing will, nothing reasonable will happen. So I think that's what has happened. Congress has to get together and write something reasonable. Free birds, you are building companies at the production board every year.
Starting point is 00:35:14 You're building a couple of companies. You have to go through securities law. You have to raise money from a credit investors. You do it in the traditional way. But you must be looking at crypto saying, well, I could launch Kana, Munich, whatever project and have a token associated with it and raise money and raise it globally or start it down.
Starting point is 00:35:33 What do you think is a reasonable way for people like yourself who are playing by the existing rules to be able to embrace this new technology and these new platforms and paradigms. I think a lot of the government handle it. Well, some perspectives important, which is, you know, go back to kind of the 1920s in the United States and there were pre-1920s, folks would go around and tell tall tales about interesting business ideas or business concepts or things that they were going to do with if they got a bunch of money from investors and investors gave them money and
Starting point is 00:36:07 They didn't actually deliver on what they said they were gonna do and they got swindled and there was swindle story after swindle story that you can read about and We saw this even with the ICO craze of a few years ago, right where people tell a tall tale you expect some value or some asset that you're kind of putting capital into that will pay off over time. And there's a swindle behind it. And that's really the origin of securities laws in large parties to protect the individual from being swindled, to protect the storyteller that can take money away from people and figure out how to kind of rip them off and create a set of laws that the government can then enforce through the risk of imprisonment against doing those things.
Starting point is 00:36:48 The challenge becomes when there's this more thoughtful way of running capital markets on the other side. And how do we actually resolve to some medium ground here? I'm not sure that you're going to have as quick of a resolution to say, well, let's go back to the old way where anyone can say anything to anyone they want and anyone can put money into any project that they want. Because the role of the arbiter is to protect those from being taken advantage of. If 85% of those projects are great and 85% of the investors are intelligent to know what they're doing, it's the 15, it doesn't matter.
Starting point is 00:37:19 It's the 15% that the government is here to protect. And that's the reason we have an institution called the government is to create systems of protection for those who are otherwise unable to protect themselves. Now a free market libertarian might say, we should have at it, but the problem is we all have them, we all feel as a group at some point
Starting point is 00:37:40 a moral obligation to protect those who are unprotected. And that's why these systems emerge over time and that's why these institutions exist. That's why the government exists and it's why these securities laws exist. And so it's difficult to assume that we can just go back to the kind of, you know, prototypical days of, you know, let me raise money for anything
Starting point is 00:38:00 with any story, without any regulation, and assume that it's gonna work out well because all it's gonna take is a few of these stories before you have folks standing up in Congress saying this is unbelievable. We can't let this happen anymore. Let's go shut down the miners, let's go shut down the data centers, let's go after every asset we can. And by the way, they will because look at what just happened with Russia, the way that governments can kind of coalesce around digital systems now and make significant change and block things from happening. I don't know if there is a world where we can assume that even with a free and open internet
Starting point is 00:38:31 that these systems can truly be decentralized given the reach that governments have. And it is going to be in my mind, I said this in the past, kind of the great tension of the 21st century socially is the decentralized systems that really want to challenge what we believe to be a lot of overreach that's happening by governments against the government's belief role to be protecting those who need the protection. And so I don't know, that's a very long-winded moral statement. Well, I mean, I think it's a very interesting one.
Starting point is 00:38:58 Brian, what do you think of this? I get it. These are complicated issues, right? We want to balance protecting people, but we also want to not have the government be in a position where it's picking winners and losers. And so, you know, just because something is legal doesn't make it a good investment,
Starting point is 00:39:14 I guess, you know, you could have owned Netflix last week or something like that. And you guys might talk about that in a minute. But look, I think we all want to get rid of fraud, right? So if you commit fraud, meaning you lied to investors, then that's supposed to be a crime, right? Like I want to work with anybody in government to go put that, make that stuff not happen.
Starting point is 00:39:34 The danger is if we ever get into a place where we say, well, only wealthy people can now invest because somehow there's an accredited investor test, that's inherently exclusionary. I don't like the accredited investor laws. If we ever get into a place where the government is saying, well, you have to have XYZ criteria and a person with this many years of experience on their resume, and then now we get into the government
Starting point is 00:39:54 sort of designed by committee to pick winners and losers. And that's inherently flawed because a lot of true breakthrough innovation, they look like bad ideas at the beginning. So the kind of things that a government body would never invest in or put money into, right? So that's the inherent tension we have to worry about, we're protecting people, but not putting the government in the role of picking winners and losers. Sac, you have any input on this sort of framework? You are investing traditionally in stocks, but you have also allocated some money to multi-quin capital
Starting point is 00:40:24 and other folks who are buying tokens. And then you have to distribute them, and you have to deal with these downstream legal issues. How are you dealing with them? And then what do you think is a proper framework here in the US for protecting consumers while allowing innovation? I think the big picture framework that we have is correct, which is you kind of have this dichotomy between security tokens and utility tokens. So security tokens, basically it's a token that's issued that it's basically like a share
Starting point is 00:40:49 of stock or of a fractional ownership in some business, doesn't really have a lot of functionality associated with it. That's kind of an end run around the security's laws issued between like securities. On the other hand though, there are a lot of tokens that are issued as part of creating a new kind of technology network. And those tokens have real functionality. And if you were to subject them to securities laws and impose KYC in accreditation, you have to go through all these oops, just to add one to your wallet, it would destroy the potential functionality created by these systems. So where there is really utility like that,
Starting point is 00:41:24 I think the government should foster innovation by having a lighter hand don't subject them to securities laws and really what entrepreneurs need in the space are some safe harbor really clear lines around what would trip them up and and have them cross over from utility token and security token. So they know to avoid those things, so they can continue innovating on their core project. I think that's well said. I have three ideas, Brian, I wanna run by you. Number one, a sophisticated test for investors in crypto and in startups.
Starting point is 00:41:57 So just like you get a gun test or a driver's license, we come up with a way for people to become sophisticated. They take a simple test, maybe it's a, you know, whatever number of questions. And then second, maybe some safe harvors around the scale of a project. So any crypto project under 10 million can be an experiment. And, you know, it's kind of like, no need to have rules. People just have to sign a disclaimer or a waiver. This is an experiment.
Starting point is 00:42:22 Then things maybe between 10 and 100 million, you implement KYC and maybe throttle the number of... Those are some good ideas for when you're talking about the bucket of security tokens. If you want to start imposing those kinds of rules on utility tokens, you can't have a functioning network with like all these sort of friction. Well, hold on, but then if the project gets scale, then you just have to file a little more, have a little more KOIC and then finally, the founders of these projects, they can just launch them and disappear. They have no director like duty to the project.
Starting point is 00:42:56 Do you think there needs to be something similar to directors in corporations? So just three ideas there that I've heard other people talk about or I've been thinking about. Those are pretty good. I like those actually. I mean, the nice thing about a driver's license test for financial literacy is that it doesn't measure how much money you have. So it would allow smart, you know, aspiring people who didn't start a lot of money, like a lot of us to also be able to participate early on in these, which would be really great. Yeah, I think it's, you know, some kind of a safe harbor or sandbox provision, I think is a really great idea as well. And lastly, yeah, I mean, if you were to able to,
Starting point is 00:43:34 I'm basically, I think your three ideas are great. So those are good. I think they're good for securities, but I mean, if you just want to buy gas on a blockchain to run your program where you're a user of an application that's buy gas on a blockchain to run your program, where you're a user of an application that's being run on a blockchain, you just want to buy a token for gas, do you really have to go through all these KYC type hoops? Hopefully not, especially if it's a utopia.
Starting point is 00:43:55 I mean, self-gustodial wallets and dApps or decentralized dApps are this huge area of innovation that you wouldn't want to like, imagine if the US government had said you need to come into register to make a website or something like that. That would have been a terrible thing for innovation globally. So and you have to remember too that a lot of this is going to flow to the country with the most permissive laws. So a lot of governments around the world, not the most permissive, but the most well structured that balances all the, all the pros and cons.
Starting point is 00:44:20 Maybe clear. Yeah. The thing that I would just add to this, those that there's a lot more than just AML and KYC guys that has to happen for this to be a functioning ecosystem. We average, I think, one hack a week in the crypto ecosystem, right? This bean stock happened. But just a few days ago, that was almost $200 million. Last month, Axi and Finity, what was that?
Starting point is 00:44:42 Almost $600 million. So there's a lot of stuff where in the normal securities world, like if you're a director of a company, and you don't have these adequate procedures in Brian, you live this every day, where there's an audit committee, and there's somebody that chairs audit that has to go and think about information security
Starting point is 00:45:00 and blah, blah, blah, blah, and all these disclosures have to happen insurance. But all these disclosures are really about actual work being done. If you don't do that work, and then you get hacked, you're actually liable, right? There's no version of this in a world where it is a little bit of the Wild West. So that stuff also has to exist. This is what I mean by, I actually think Congress just needs to kind of like update the set of laws that actually allow the CFTC and the SEC to do their job to include this and say, now go and incrementally figure this out.
Starting point is 00:45:30 Because even if you get the AML and KYC stuff, right, then there's all this other stuff where, you know, these folks that had, they're basically, you know, all this, all this value deprived. Who do they go to to try to get the money back? You know, in the case of AXI, I mean, this is, this is an incredible thing, but like, you know, they went to Andrieson and they raised a new round. They're like, we're just gonna make everybody whole, but that's insane, right?
Starting point is 00:45:51 That's like, you can't expect that to happen with every single project, every single company. It's not gonna be possible. Yeah. Well, I think a couple of things will happen. I mean, in the custodial world of crypto, there'll be more regulation. It already is, right?
Starting point is 00:46:03 Like, we have a New York Trust company that we get audited for various control environments and safety and things like that. But in the self-custodial world, everyone is going to start to be in control of their own assets. I think that the tools are getting better and better for that, like social recovery of keys if you forget your password and these kind of smart contract wallets. So, both are growing and I think in the future people may actually start to take more responsibilities for storing their own wealth if they want to choose to do that.
Starting point is 00:46:33 And that'll allow them to kind of access a broader ecosystem of things. Let me ask a question, Brian. Everybody seems to be very concerned about tether. You, I don't believe, participate in the tether ecosystem at Coinbase, is that correct? Well, we're not participating directly, but we support as many assets as people want to use. That is one of the ones that we've supported people to deposit and withdraw in Coinbase. They've been banned in New York. They've had regulatory action in Canada. They've had regulatory action in Canada. People are concerned about their attestations or lack of clarity on their commercial paper.
Starting point is 00:47:16 What do you think of these stablecoins getting very big and maybe USDC seems to have it pretty tightly covered, but there's all these concerns and regulatory actions against Heather. Is that a big nothing burger or does it concern you that there's a lack of transparency into their holdings? Yeah, so I would say some of the early stablecoin efforts definitely didn't have all their ducks in a row from a reputational point of view. I'm not an expert on Tether. My understanding is that there have been some investigations and enforcement actions, which have required them to go in there and clean up some things.
Starting point is 00:47:48 And our digital asset listing group kind of looked at a lot of this in depth and made that judgment call that where they were and where they are now. But yeah, I do think that we're seeing the emergence of new groups like USD Coin is one of those that I think has some better controls around it. And there's actually a bunch of stablecoins now that are decentralized, you know, die and fracks and- Explain what that is and why it's important.
Starting point is 00:48:14 Well, so, okay, so it really comes down to trust. I mean, you can trust, you can decide to trust something like USDC that has kind of audit requirements and, you know, a big four accounting firm come in and look at it and things like that. Or you can look at smart contract code and thousands of people around the world can look at that. And there's an inherent bug bounty if you find an issue there. And if it hasn't been found, then you can start to think about trusting that. Now I think stablecoins like Die and others, they've been able to create these relatively complex systems that have one asset which is intended to be stable, but another one which is the collateral.
Starting point is 00:48:52 And you could imagine various black swan events where the peg would get broken and things like that, but it really hasn't happened yet and die and it's shown a lot of resiliency which I've been very impressed by. There's one other type of coin, which I think is even maybe more interesting than just wrapping a fee, like a dollar or a rupee or something like that. Because frankly, the dollar is seeing a lot of inflation. You guys have talked about it many times on this show. So do you really want to have a stable coin
Starting point is 00:49:19 that is inflating eight percent a year? Exactly. There's some new coins coming out, which I've been really excited to see, which are, I think, you know, biology calls them flat coins, but they're basically looking at the consumer price index and they're trying to basically have flat purchasing power and assume that the dollar and various free up furnaces around the world are actually going to go through more inflation. That's a pretty cool idea, and you can do that in a creative way on a blockchain
Starting point is 00:49:42 by having various oracles, which are these sources of of truth and if enough of them, you know, 51% of them tell you the CPI we think is this this year, it can kind of keep pace with CPI which is a really cool innovation I think. Thank you so much for Brian Armstrong for joining us for the first hour and now we'll continue on with our Netflix discussion. Brian's fantastic. He was very honest. He answered a lot of questions very honestly and he's a super fan of the show. That business is a great business. That business will be a great business. He's thoughtful. We like somebody who's thoughtful. I really think that the challenge that Brian Faceier and a half ago in the policy decision you face
Starting point is 00:50:14 is now being faced by every CEO across America. And that's the broad relevance is, you know, what are they going to do? Do you see this quote by the McDonald's CEO? The former McDonald's CEO Ed Renzi on Wednesday said companies have no business being in politics and has launched a new advocacy coalition to fight, woe corporate politics. He said corporations have no business being on the right or the left because they represent everybody there and their sole job
Starting point is 00:50:41 is to build equity for their investors. Wait, the people who make filet of fish are not going to chime in on Ukraine anymore? Yeah, but think about that because that actually is a pretty radical. No, that is a line of saying. It is a line in the sand. Yeah, he's standing on Brian's shoulders. Let's be honest. I think, you know, the CEO McDonald's, I mean, that's like a big, you know, traditional
Starting point is 00:51:01 Fortune 500 type corporation. And they're saying like, we're not doing this anymore. Well, you know what, they were more than willing to do it if it scored them points. What they realized was it's gonna be a never, once you engage that, you're never gonna be able to disengage from it.
Starting point is 00:51:14 All right, let's pivot over to Netflix. They reported a drop in net subscribers for the first time in 10 years, and the stock dropped 35% market cap from 155 billion to about $98 billion. According to Bloomberg, as of Wednesday, Netflix was the worst performing S&P 500 so far in 2022, stockdowns 63% year-to-date. Ackman dumped his entire stake and booked a $430 million loss.
Starting point is 00:51:45 And a large part of this was because they didn't hit their 2.5 million or so target increase in subscribers. And they, in fact, lost all 700,000 Russian subscribers as part of boycotting Russia because of the Ukraine war. What do we think is happening here? Is this a bell weather, a schmoth for something more important going on, or is this just Netflix not executing well? I think there's a macro thing and then there's a Netflix Netflix specific thing. The macro thing is that we are learning the broad sweeping impact of Apple's privacy changes, in my opinion. You first saw it flow
Starting point is 00:52:32 through into Facebook's earnings, and basically them saying, this is going to be really tough. And you had Netflix, even if you add back the Russian subscribers, basically spend almost $600 million in the quarter on customer acquisition. To effectively, they would have generated 500,000 subscribers net of churn, right, which was still about a million and a half under where they needed to be. So the point is that I think Netflix in some ways was a little bit of a canary in the coal mine for the shrinking effectiveness of online advertising. And I think that's why you then saw two days later,
Starting point is 00:53:08 Facebook got taken to the woodshed and two days was down, you know, now it's down, I don't know, 15, 20% Google, I think has been down a lot today. It's just creating absolutely smoked relative to the market. So that's the macro issue, which is I think it's really hard for these ads to be as effective as they used to be.
Starting point is 00:53:26 And it's only going to get worse because Google has also said that they're going to implement a lot of the same versions of what Apple did inside of Android. So customer acquisition is going up. So if you look at then all the companies that have to live and die on CAC, it's going to be an expensive road. That's the macro thing I think that not enough people are talking about. I think the micro thing inside of Netflix is that, you know, people turn out of a service when there isn't enough value. And I think that's the most basic explanation of why so many people are leaving Netflix is that it's not that valuable. So when you're spending $20 billion a year on content, but people more than ever are leaving the service, you have to inspect how much are you really spending in these areas and what is it actually creating in terms of like library value? You know,
Starting point is 00:54:15 Disney Plus, I think has gotten, has done an incredible job in a much shorter period of time. Apple, after only a few years, wins the first Oscar of any of the streamers, right? Beating Netflix, even though they've been in there and spent a hundred for best picture, but I'm saying, so when you put all these things together, I think Netflix probably has lost a little bit of the script, but they're also suffering from a really macro headwind, which is the advertising business is broken.
Starting point is 00:54:42 I would imagine that like total subscribers to streaming services, and if you were to add up total subscription service dollars, it's probably growing a lot. Oh, for sure. Netflix's relative share is going down because the quality of the competitors is improving so much. Even companies that are not able to deliver like CNN, shutdown CNN, plus this week, after investing $300 million in trying to build out the service.
Starting point is 00:55:06 I mean, folks are putting serious dollars behind these projects. And so the competition is fierce and they've got deep content libraries behind them. I personally think HBO Max is the best streaming service now. Awesome. Followed by Disney Plus, followed by maybe a mix of Amazon, Netflix, and, you know, Prime. And so, like Netflix's relative value is going down because there's so much other content. When I'm kind of thinking about what to watch, I'm looking at Disney Plus, I'm looking at HBO Max, and I'm like, hey, you know, what should I watch? And then I look at Netflix,
Starting point is 00:55:40 Netflix doesn't have a monopoly in content anymore. And so, when I've got limited dollars, I'm, I, got limited dollars, I personally, I looked at this after we were texting about it. I subscribe to seven streaming services right now. And if I didn't care as much about how much I was spending per month, I would probably cut three of them. And Netflix would probably... Yeah, you're also then highlighting the second, I think, macro thing that is actually equally important, maybe even more important, which is
Starting point is 00:56:05 you know, the the first rule of capitalism says that excess returns will always get competed away. So, you know, Netflix had the run of the place where they were an effective monopoly and now when everybody else woke up and got religion, they decided to invest and they've created some really compelling content. And so all of those returns and they've created some really compelling content. And so all of those returns will now get spread across seven or eight or nine competitors, which means that just by definition mathematically, Netflix can't win the way that they used to. And the network advantage in the streaming model
Starting point is 00:56:34 is content and consumers. So you have better content. You get more consumers. You get more money from consumers. You spend more on content. At some point, you get diminishing returns in that network model. And now we're seeing those diminishing returns in that network model.
Starting point is 00:56:45 And now we're seeing those diminishing returns hit Netflix. They haven't built advantages in search and discovery or in other social sharing or other features into the app or into the service that will give them more of a lock-in value, because all I'm doing is buying content is watching. There are also three times the price. There are also three times the price of Disney plus and other services. So in the competition space, people are starting to look at and go, is this worth a Disney and an NBC or is this worth a Hulu and an NBC streaming service?
Starting point is 00:57:15 Sacks you had some debt? Well, I agree with that. I would just add one factor to this, which is what Elon said, which is he said, the woke mind virus is making Netflix unwatchable. I mean, the quality of the programming has gone down. I mean, Netflix used to be really good. I can't think of like a show now that I watch on Netflix. And I do watch HBO Max right now and Disney Plus because they got some shows that I like.
Starting point is 00:57:40 So I think somehow the programming people in Netflix have gotten out of touch. Yeah, are they pandering to that audience, SACs, do you think? And similar to how Disney ended up pandering. And do you think that there's broadly this kind of media problem of trying to pander to the wrong audience? I mean, they almost threw Shepel off, who's the number by far the number one comic in American comedy. And they absolutely would have thrown Shepel off and done what a lot of those employees wanted
Starting point is 00:58:07 if they didn't have such a big deal with them, if he wasn't such a big deal. No, I think they held the line pretty. Pretty. There's a lot of groveling. There's a lot of groveling, Jacob. I think they've reasonably heard the concerns of their employees and said,
Starting point is 00:58:18 we reasonably disagree. Can I ask you guys a question? Yeah, but the Jason, it showed, it showed, but yes, but what I, look, yes, maybe, but what I'm saying is that, that episode revealed that the people are doing the programming and Netflix obviously are like, they're not like, I think they've lost touch with where most of the country is. I will give a shout out, I have not watched a series
Starting point is 00:58:40 on Netflix in probably a year. Oh, is there? No. No. No. But I will give a shout out to never have I ever, which Mindy Kaling created. She's amazing. And that series is incredibly funny and poignant and cool and awesome. But outside of that series, I cannot think of a single reason why I would actually pay for Netflix. Let me ask you guys a question.
Starting point is 00:59:02 So going back because you know, there was the whole Disney panray. HBO max, however, oh my God, so good. The whole industry is suffering this problem. Do you remember the Oscars? We don't even watch it anymore. This is the question I have for you. Do you guys think that there's a difference culturally in the management of the media company?
Starting point is 00:59:19 So let's go through them. WarnerMedia, Disney, Netflix, Amazon. And do you think that that cultural difference may create an advantage and success? Do you think that Warner Media is operating HBO Max differently because they're culturally different? Yeah, because they're culturally different. HBO has been culturally different.
Starting point is 00:59:38 No. And for or tours, HBO has. HBO has sucked for years. They got a few good shows now. It's more like a lot. No, they've always been for or tours. They always has. Oh, I should have sucked for years. They got a few good shows now. It's more like they've always been for or tours. They always have gone. No, check out like that. Until the director of the vision of the writer and taken a lot of risk when you hear that
Starting point is 00:59:53 HBO logo. I know it's going to be a high and I agree. It has really good shows right now, but until the last couple of years, it was like pretty dismal business. But I mean, I too, free Brooks Point, you know that Netflix. I would say Disney has Marvel, and that's why they have Marvel and Star Wars, and that's kept that makes them really relevant. And Pixar, yes, the IP, there I cannot tell you how much, and the advantage Disney has is the rewatchability
Starting point is 01:00:21 of their content. I don't know how many times your kids have all watched Moana, my kids have watched, I've had to watch Moana 107 times already. Let's hear it. Let's hear it. Felt out of Moana, so. And we're welcome.
Starting point is 01:00:34 Yeah, you're welcome. And the Star Wars content, as you guys know, you could rewatch Star Wars in Marvel. I mean, like the content is very different on right? It takes our movies too. You can watch 100 times over. That's very different content. HBO Max is thrilling and engaging
Starting point is 01:00:49 and doesn't feel like it's pandering. HBO right now is operating at the next level. I mean, so many good shows. It for me. But Netflix was five years ago, so. I understand, but we're not talking about the password talking about it today. Well, here's the Netflix went with these very big deals
Starting point is 01:01:02 with big celebrity names. And, you know, I think they just lost their uniqueness in terms of risk taking. So they went with Adam Sandler, no offense to Adam Sandler fans. And they're doing a lot of reality TV now. And if you look at Hulu, like Dope Sick and then the dropout, if you look at Apple TV, Ted Lasso, we crashed. And then you look at HBO Max with just, you know, you're four years. Yeah, even I can actually, can you imagine you four years
Starting point is 01:01:31 four years is a net. It would never be on Netflix. It would never get made. It would never get made on that. That's the thing. Yeah, they don't want to take risk. HBO is like for adults, it's paid. And they're going to take risk. And Disney doesn't can't touch that. I think Hulu is a sleeper. I mean, Hulu's great. Have you guys watched a series called The Great on Hulu? No. It's about Catherine, The Great. It is incredible.
Starting point is 01:01:52 I can't leave Hulu. I can't leave Hulu. I can't leave Hulu. I can't leave Hulu. I can't leave Hulu. I can't leave Hulu. I can't leave Hulu. I can't leave Hulu.
Starting point is 01:02:00 I can't leave Hulu. I can't leave Hulu. I can't leave Hulu. I can't leave Hulu. I'm watching Severance right now. That's amazing. It's like really like, you know, a family. By the way, I started paying for YouTube TV so that I could get streaming cable. Oh, yeah. I do. I do who loose. That's my number one. My number one watch thing is YouTube TV because I don't.
Starting point is 01:02:09 Do you have YouTube without ads? Yeah. YouTube without ads is such a game. How do you do that? YouTube read or premium? YouTube premium. It's called it's nine bucks a month to mock. You're going to afford it.
Starting point is 01:02:21 You see no ads on YouTube. Ask your assistant to ask her assistant to sign you up and you want to watch ads on YouTube. Are you functioning? Not able to use the internet now, Tramoth. I actually have people that do it for me. Do they type in your email password for you? Like, how does this work? And they're like, there's a person right there that flicks
Starting point is 01:02:39 but on the remote. If I can't get the mouse to work. He's got the VP of product from Questron who lives in a little shack in the house next door who comes over and know the remote. If I can't get the mouse to work. He's got the VP of product from Questron, who lives in a little shack in the house next door who comes over and uses the remote for him. Thanks for tuning in everybody for the dictator himself, the Sultan of science, and David Sacks. We have a jam packed agenda. My God, the summit is gonna be amazing.
Starting point is 01:03:00 Let's just do a little recap here of what's happening. We've got some pretty great speakers, Ryan Peterson, Nate Silver, Claire Dickel, Bragg Gersner, Palmer Lucky's coming, Elon's coming, Keith Roboi's coming, Jolansdale, Tim Urban. Wait, do you see Elon's coming? Oh, is that what it says on the website? Yeah, he's on the website now. Elon Musk coming. He's coming. Nice. Of PayPal, Antonio Garasias. I mean, we've got just an all star There and I think Glenn Greenwald are about to you be your coming. Yeah, that's gonna be amazing And so it's gonna be really great. All right everybody. We'll see you next time on the only podcast. Bye. Bye Bye bye Besties are gone, go thrift! That's my dog, take it away, she's right, wait, sit down! Oh man, my hamlet, the actual meat, the athletes!
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