Andrew Schulz's Flagrant with Akaash Singh - MrBeast Gets Flagrant and reveals his FINAL Video
Episode Date: September 27, 2022The greatest YouTube Creator of All Time MrBeast joins us in the studio today to discuss his new girlfriend, turning down $1 billion dollars, and why he wants to run for president. INDULGE! 00:00 - S...tart 02:35 - MrBeast humble flexes his riches 07:02 - Does More wealth make you lazier?! 08:03 - MrBeast's first video 10:52 - MrBeast's final video idea 15:44 - Elon Musk’s Twitter offer for MrBeast 21:35 - MrBeasts stalkers 31:27 - MrBeast's girlfriend 41:13 - Schulz reviews MrBeast Burger 46:16 - Schulz YouTube advice for MrBeast 47:22 - Was the buried alive video faked 54:58 - Beast’s foreign language dubbed channels 01:01:44 - YouTube is BETTER THAN Movies and Music 01:03:13 - MrBeast 2032 Presidential Run 01:08:45 - Uploading, delegating to his "clone" 01:14:44 - Power of storytelling for retention 01:19:32 - Old media not understanding power of YouTube 01:25:13 - MrBeast's old crew + making successful videos 01:29:46 - Thumbnails + old videos as examples 01:31:27 - Video that MrBeast thought would do well and flopped 01:34:01 - Andrew will be in a MrBeast video 01:40:52 - MrBeast slaps Andrew + growing with audience 01:44:25 - Most famous celeb in MrBeast's phone + power of influence 02:00:56 - Obsession - Food pantries, early YouTube & being an outsider 02:16:08 - First YouTube billionaires next year 02:19:43 - People not knowing MrBeast is an exciting opportunity for him 02:23:27 - Squid Game video breakdown 02:43:16 - Success of dubbing + employing experts + KNOWLEDGE 02:55:10 - MrBeast offered $1 BILLION for EVERYTHING 02:59:11 - Animations + future projects + storytelling 03:04:29 - Most emotional reaction + helping others + online hate 03:14:56 - how MrBeast met his girlfriend 03:25:04 - Alexander the Great inspiring MrBeast's domination 03:28:38 - "Hi me in 5 years " - Videos for your future self 03:31:20 - Feeling like an outsider + fitting in + levelling up
Transcript
Discussion (0)
I know all about YouTube analytics.
Do you want me to help you with that?
I could use the help.
Yes, you can.
Are you logged into the show's channel?
Oh, shit.
He's really not.
Hold on, hold on, hold on.
What are we...
Where did you meet your girlfriend?
Oh, God.
That one was...
Hey!
No, the Mile High is...
I was going to Antarctica.
Mile High?
Oh, hey, yo.
A billion dollars if we could own the channel
and the companies and stuff like that.
Like, that sounds enticing, but... But you've been offered a billion dollars for your YouTube own the channel and the companies and stuff like that. That sounds enticing.
But you've been offered a billion dollars for your YouTube channel.
With all the companies, yeah.
What was different about the Squid Game video?
What did you tap into?
I at most spent like $2 million on a video up to that point.
That one we spent $4.2 million.
That sky up there is not real.
Starting at the end of the blue is all CGI?
Yeah, all CGI.
And I swear to God, I thought this guy should be president.
Is that something you've thought about?
It is appealing, yeah, when I'm like 40 or 50.
Really?
If I was a billionaire and I just gave away all my money,
and I was like, I can't be bought, I just gave away every penny,
I have literally zero dollars in my bank account, vote for me,
I feel like that's a pretty good campaign thing.
And then I just do what's best for people.
I like this.
Yeah.
We're checking out.
Bro, you got 2.3?
Look at you.
Yo, son.
Yo, son. This guy's crazy, bro.
Good job.
Hey, you little rascal.
You just called me a little rascal?
I keep up the good work.
You know what? I don't think your parents loved you when you were younger.
You don't take your pride with you.
You don't.
Nolan's an elf.
Did you just call me an elf?
He's an elf.
What do you mean by that?
He means if we gave you a bow and arrow,
you'd be nice with it.
Yeah!
What does that even mean?
Should we fake your death?
He's trying to tear this whole thing apart.
Like, I had one for you, if I can pitch you.
Pivot.
Okay, I played Michael J. Fox in Jenga.
Um...
Like, is there any stakes?
You said shakes or steak?
Steaks.
What's up, everybody?
And welcome to Flagrant.
And today we are joined by Mr. B6000.
Yay!
Mr. B6000.
My old name is funny.
It's in the building.
It's funny because I don't have that name anymore.
Wait, why don't you have it?
Did you abort it or something?
Oh, my God.
Jeez.
This is a family-friendly program.
All right, we're starting off on a great one.
Yes, welcome to Playgrit.
I'm here because I had nothing better to do.
That's good!
That's the best reason to be here.
And we're happy about that.
And we're just hoping that by the end of this episode,
I make the same amount of money as I did coming into the episode.
Oh, yeah.
What about even more?
I mean, ideally.
But I'll just take the same.
Fair enough.
You know, we just don't lose a brand.
We're good.
I mean, you actually operate at a loss, though, based on your Rogan, so we can do that.
Oh, yeah, yeah.
We can do that, no problem.
That's true.
We can keep you losing.
Yeah, but that's why if it dips, it's a bigger loss.
Okay, fair enough.
You have the most brilliant way of saying that you make lots of money.
I agree.
But how?
Wait, wait, how do I do it?
He's like, go on. Yes, I agree. But how? Wait, wait, how do I do it? He's like, go on.
Yes, I did.
No, you say I make all this money and then you're like, but I spend it all.
Yeah.
But you still get to say that you make it.
Yeah, yeah.
So no one can really fuck with you when it comes to making the money.
Well, I don't spend the money for that reason, but I guess that is true.
Yeah.
It does make it easier when people are like,
do you make a couple million a month?
I can be like, yeah, because I just spend it all.
So it does make it easier.
Whereas if I did it, if I was like, oh yeah, I just make a couple million,
and that was the end, then I'd just seem like a douchebag.
Exactly.
Yeah, so I do agree, but I never really thought about it that way.
I did.
Thank you.
You're like Adam Sandler in that way.
You're like a multi-millionaire,
but you're like one of the guys still.
Oh, I like that.
Usually like really rich people, we want to eat them.
Yeah, they buy speedsters and go on vacations to Amalfi.
Twice.
And watches.
And watches, yeah.
They're into the watches.
We're not gambling degenerates like some people.
So are you one of the rich people they want to eat?
I'm not that rich.
Not yet.
You are way more rich than me.
But I give my money away.
I'm poor.
Yeah.
I give my money to my wife.
So once you're married, you're good.
I feel like everyone can make it.
Bro, your fiscal policy is going to completely change once you get married.
Yeah, yeah, yeah.
Just giving away stuff all the time.
You're not going to let me?
Do more reaction videos.
That's what you're going to be screaming from the kitchen.
Yeah, that's going to be interesting.
Is there a Mrs. Beast?
There is.
We've only been dating like six months.
Okay, my boy.
We'll see.
Okay, my boy.
How long have you been married?
Don't do that.
Don't do that.
Don't do that.
Don't do that.
It's media training.
That was very good.
I've been married since the 18th of December.
You still had a boyfriend?
That was like 18 years ago.
I want to get back on.
No, no, December 18th I got married.
Great decision.
Really?
Yes.
I recommend you do it.
And you don't need a prenup because you don't make any money.
Did you get one?
Did I get a prenup?
No, she got me.
Really?
Got me for everything.
Wait, you really didn't get one?
No prenup.
Got me for everything.
Why are you so concerned about that?
Hey, touch this camera.
Go this way.
You're right here.
Oh, this one?
Yeah, yeah, yeah.
He's going to regret that.
Whatever something happens,
he's going to like it.
I know at least like,
my wife used to like you.
I'm kidding.
I'll leave it at that.
I know at least like
three people who got one
and I was friends with them
when they got married
and then like two of them when they got married.
And then like two of them, you know, didn't work out.
And every single one, it's just interesting to see it go from like, yeah, we'll be together forever to like, fuck, this is the worst decision of my life.
Did you think about giving them some money?
That'd be a great video.
Because you're giving away all this money.
Yeah, exactly.
Helping my friend who just got divorced recoup. I'll tell the people at our food banks,
like, less money this month.
Gotta help my divorced friend.
They would actually get it.
They'd be like, yeah, yeah, he needs it.
He needs it.
He's probably waiting in line next to them.
Yeah.
Is one of your friends that got divorced here?
No.
Definitely not?
These 18-year-olds?
Those fucking children?
Tarek could have a child bride or something like that.
I'm not exactly sure what the rules are.
I don't know how it goes down in the homeland.
No, no.
Now, you brought your son here.
Bring your kids to work there.
Yeah, yeah.
Now, is that uncomfortable at all for you?
What, to have my kids here?
Yeah.
No.
I'd bring them everywhere.
This is getting so uncomfortable.
For you.
We just wanted to give Carl a shout out.
We love Carl.
We're big Carl fans here.
Okay, so you make millions and millions and millions of dollars.
Who cares, right?
Yeah, sure.
I make money.
Because it's so much money you make.
Just tons.
I don't know what to do with it.
You don't even know what to do with it.
No greed.
Okay.
I don't know what you're coming with.
I don't know.
Okay.
But that's the fun thing, right?
So it's just so much fucking money, okay?
And then you're giving it away constantly.
Yep.
Right?
And then more is coming in.
Yep.
And giving it away.
It's basically what I did.
Like, I just had this theory like—
Bernie Madoff.
What?
Well, hopefully the Ponzi scheme never implodes.
Got you.
Like, you know, Ponzi schemes are great up until they just go bust.
Yeah, yeah, yeah.
But no, I had this idea when I was like 18.
I was like, when I made a couple thousand dollars in a month,
I was like, well, what if I just give it away
and just try to make a little bit more than a couple thousand?
And then I just was like, oh, that worked.
And then I did it again.
And I've done it every month ever since.
And I'm just like, oh, well, it just works.
And like a couple grand turned into 10,
turned into 100, turned into a million.
It just keeps going up.
And I'm like, oh.
Now, when you ever did like the challenges
where you're giving away to your guys
if they win, were you ever worried that you would
make them not really want
to work?
Be stimulus.
No, no.
Especially when we were doing
a lot of them. Do they act different when they make like
150 grand? When we were doing a lot of them, A, they were
like 10 grand or 20 grand and this was like
Chris just left his job
at Best Buy.
Tariq literally got,
I tried to hire Tariq
and then he said no
and then he went to work
at a hospital.
And a year later,
he's like, I'm depressed.
And I was like, come on over.
Most of them though
were just new
and had no money.
So back then,
when they were fighting
those challenges,
that was basically
their savings at the time.
So that's why.
But yeah,
you do see,
as time went on, they didn't go as long in the time. So that's why. But yeah, you do see, as time went on,
they didn't go as long, the challenges.
There's a big gap, too.
We have a couple thousand.
And that's when, obviously, we transitioned to people,
like random people.
At the start, I wanted to hook the boys up.
And then once they were good, we're like, okay,
we can just start doing other people.
Okay, talking about hooking up.
When you're on Rogan, you brought up the fact that when you posted your first video,
it was when you got hacked playing Pirates.
Battle Pirates, yes.
Battle Pirates, whatever.
Have you found out who did it?
No, I didn't, but I should.
Have they not reached out?
How would they?
Mr. B6000 is your username, right?
What, are they going to tweet me on Twitter?
Yeah.
Be like, I got over on Mr. B.
Everyone's going to tweet at me.
He could do a YouTube video about it.
It would be his highest viewed video.
Okay, hold on.
Because the story.
I love how this is so niche that all five people listening are going to get it.
Did we fuck the algorithm up already?
God damn it.
You did fuck your attention.
You know what?
It's fine. You know, if you don't want this to get views, that's up damn it. You did fuck your attention. You know what? It's fine.
You know, if you don't want this to get views, that's up to you.
I'll tell the story.
I'm just getting bullied.
Yeah, I know.
You're his son.
He starts this off.
He's the nerd now, bitch.
He starts this off.
He's the nerd now.
Harry Potter, bitch.
He starts this off with like, oh, by the way, Joe Rogan got 10 million views.
And, you know, what goes through my head when he says that is like, well, it's completely up to the topics you bring up on whether or not we do it.
It's got nothing to do with the guests.
No.
If this gets like a 40-minute retention, we're passing that.
If this is like 25 minutes, we're screwed.
Yeah, yeah.
So now we're down there.
Okay.
So make this story good.
No, I'm changing the topic.
I'm trying to save you.
I guarantee no one gives a fuck about a guy that hacked me when I was 11 years old on a Facebook page.
I care because that's the first video you ever posted.
They don't fucking care.
Fuck them.
Hey, Beast, our audience is actually older than 17.
So why don't you go ahead and tell the story.
They have a job right now.
They're insistent.
Okay.
So when I was 11, I was playing a game.
A guy just started just destroying me, absolutely crushing me.
Every day he'd come through and attack my base, and I got pissed.
So I made a video saying, fuck this guy.
There was no words.
I didn't know how to record audio.
I was stupid.
But it was just like him.
I just sent it to the devs and I uploaded it to YouTube.
And then it somehow got 20,000 views.
First video ever gets 20,000 views.
That's crazy.
Because people who played the game would just watch it.
But they were trying to figure out how to hack.
And then like all the comments were like, oh.
So there's a guy out there that's responsible for you posting on YouTube.
Yeah.
For making, pissing me off when I was 11.
And then inadvertently making me make a video.
And he could be listening right now.
What do you want to say to that guy?
Thanks for making me rich.
He needs a royalty.
You owe him something.
If you found out who he is, would you break him off with a little something?
Yeah, of course.
I'd give him a couple thousand dollars or something.
A couple thousand dollars?
Give him a fucking island or something like that.
What do you mean a couple thousand?
That's at least a million, right?
Yeah, no, get him an island and bury
him on it, dude. Fuck that guy.
Fuck that guy. Oh, you want to play pirates now?
Watch this. Dude, that's a great
question. When you're buried alive,
do you guys ever think about him being
mean as a boss?
Oh, tell them your plan for if you
die. Oh, yeah. They want
me to die. Oh, yeah, 100%.
Great video. Big time.
They do.
Because the second I die,
Carl, Chandler, Chris,
the three guys,
Nolan maybe.
He's a little newer.
We haven't decided
if he partakes yet or not.
They all put their hand
on my tombstone
last take it off
gets the channel.
Everything.
100% everything.
What about Thotic?
Dude, you just left
the brown guy out of this.
Well, he's not on camera.
He's the camera guy.
So, like, most people haven't seen him.
I don't know.
Do you think Tariq gets to put his hand on the tombstone?
Yes.
I think so.
As of right now, it's just written in the little plan.
It's just those three.
We have to update it and put Nolan and maybe Tariq in it.
Yes.
Because we have a little game plan for a fight.
I say we keep it as is.
I like the three.
I like three.
Yeah.
At last, take it off, gets it.
I would give a vote
in Egypt
wherever
I would definitely
win that one
probably some are private
so you know
they can film the video
yeah
that is happening
mark my words
I don't even know
if I've really said it publicly
I tweeted it one time
but I'm serious
I don't give a fuck
how much you guys are crying
put their fucking hands
on the tombstone
and give the channel
to whoever wins
okay
and don't bully them for it
they're just doing what I want
and you guys think you could do without him, right?
I mean, it'll be an interesting experiment.
I'm down.
Should we fake your death, dude?
Oh, fuck no.
It's like, I want to do this the next 10 years.
And if I do that, then like, if I fake that,
did I fake counting to 100,000?
Good point, good point.
You can't fake anything.
Okay.
Hold on, sorry.
Real quick, real quick.
Most illegal.
No, no, go for it.
Shut the fuck up, James.
I love this guy.
He's trying to tear
this whole thing apart, James.
That's what he's doing.
Come to my castle.
Spot him.
No, most illegal video.
Honestly,
I try to brainstorm
legal videos, so. Yeah, I try to brainstorm legal videos.
Yeah, that's probably better use of your time.
Okay, what about like a competition?
Like I had one for you, if I can pitch you.
Hit me.
Okay.
Is that the notepad you're flipping? Yeah, yeah, yeah.
Go ahead, rip it out.
I have three that I want.
Before the podcast, he just slides through.
Okay, this is a good, tell me if you think this has good,
one, retention and good good click-through.
Okay.
I played Michael J. Fox in Jenga.
That could work.
Is there any stakes?
Say again?
Anything on the line?
You said shakes or stakes?
Stakes.
I just got Invisalign, all right?
My S's are not going to come off correctly.
Maybe if it's like Loser's Car gets hit by a meteor or something.
That's a good one.
I like that.
Oh, okay.
100 kids go to an island.
Last one leaves gets an internship with Jeffrey Epstein.
Thoughts?
He's dead.
Or is he?
I haven't seen the body.
Yeah, that's a banger.
I don't know. I wouldn't use the word banger. That's a poor choice of words. I don't know if I'm going to use the word banger
I don't know if for the right reasons
but it's a meal that will get clicked
probably by the FBI
you were investigated by the FBI
was I?
well that's what we were wondering
oh gotcha
no I was hunted by them for a video
were they really hunting someone else in your crew?
You want to inform me?
Do you know something I don't?
I think we know who he's looking at.
I don't know.
I was looking at Carl.
I was looking at Carl.
I was looking at Carl and nobody else.
Hey, I'm going to need you to respect Tariq.
Yeah, I do respect him.
I'm going to have to walk out. My pronouncing his name right. Yeah, I'm going to need you to respect Tariq. Yeah, I do respect him. I'm going to have to walk out.
My pronouncing his name right.
Yeah, yeah.
You respect Tariq, we'll respect Tariq.
Okay, $1 trillion I give you right now.
Okay.
Thank you.
You have to spend it on the video.
Okay.
What is it?
I bought everything I wanted in life.
And I just buy everything.
Everything?
I don't think that gets you to a trillion, dog.
I'm going to be honest.
No, humans are expensive, bro.
Oh, I can figure it out.
People are like, you couldn't spend a billion a day if you wanted to.
Fucking 10 super yachts.
Problem solved.
I could spend a trillion.
Bro, I'm just calling up people who own neighborhoods, buying entire neighborhoods.
I could figure it out.
One trillion.
You buy everything you want in life.
Yeah, I would just literally buy half of America.
Why not?
Have you looked into buying a planet?
No.
I mean, they're so far away.
You know how much cooler it would be
if planets weren't like 500,000 light years away?
If there was a realistic way we could visit them in our life?
Yeah.
I feel like we'd all be way happier.
Yeah.
Just get out of here for a little bit.
It would make life more fun.
Yeah, yeah.
But it's like, you have to build a ship and send it off,
and people have to have kids on it, and kids and their kids will maybe see that planet.
It's kind of lame.
Yeah, yeah.
I mean, that's what your boy's trying to do at least.
Yeah, Elon? Yeah, my boy.
Did you believe him when he made that offer?
What offer? If something bad happens to him.
Oh, on Twitter. I love it.
You did your research. You think that you're
going to come on this podcast and I'm not
going to maintain my journalistic integrity?
He thinks he's a journalist, by the way.
I'm a journalist, bro. Really?
Well, then you need to make up some lies.
Hold on.
We go political?
Headline on Breitbart.
Mr. Beast calls the news fake.
He's one of us.
Yeah, well, first he has to buy it.
And then, yeah, I'm very confident if he bought it and died, he'd give it to me.
Totally.
And not the investors that have tens of billions of dollars in it.
That's a bad enemy to make, though.
I wouldn't have made that deal with you.
What?
Oh, I own Twitter.
If I die, if I die, then you get it.
The guy that is making videos and doing crazy stunts.
Could you imagine someone assassinates him?
But then their holy motive is to be someone.
Someone?
I wonder who it could be.
They want to assassinate him?
Yeah, they got a fucking YouTube channel.
But what would you even do with Twitter?
I mean, I don't know.
Sell it.
It's worth a lot of money.
Give it away.
Give it to a subscriber.
He would do a video giving it away.
Just get some money.
Oh, no, you can actually...
Stop being poor.
You can help him, okay?
Because he doesn't. I need help.
He doesn't believe in philanthropy.
No, I do believe in philanthropy.
You don't believe in philanthropy?
We've talked about this all the time.
A word on the street is you hate philanthropy.
I don't hate it.
I believe in it.
I'm very philanthropic.
That's not what I heard.
What do you donate to?
Say again?
We've talked about this a million times.
I donate to a Catholic church.
You don't?
I donated sperm for like the first maybe like three years of my adolescence
we gotta go
until we get out of comedian mode
that's not donated
I believe in philanthropy
you've literally never donated
I do believe in it
he believes in it as an idea
he just hasn't gotten around to it
when you do it I think you do it
I believe in it you believe it, I think you do it. Yeah. Wait. I believe it.
You believe in... I believe people do it.
Wait, what do you mean?
I don't know. What does he mean? Can't I
believe it and also not do it?
Look, I'm saying Jimmy donates millions of dollars
every year. He plants trees. I do.
He helps people. He has food pantries.
And you also have a lump of money
that you could use to help other people.
And why don't you?
I feel like you're doing a good job.
I don't want to take away from you.
Like, if everybody, what if I have a burger and I have chocolate and I'm giving everybody money and I'm giving everybody islands?
You know what I mean?
You're changing the subject.
How many fucking white Oprahs do we need?
There, we got you.
No, I should give more, man.
Agreed.
When did you start giving?
When I was like 15.
Oh, you started young.
Yeah.
That's the problem.
The habit has been built.
Yeah, exactly.
We're too old to start.
We got money late.
I think the game passed us by.
Yeah, yeah.
To a perfectly logical reason.
More importantly,
everyone always talks about,
obviously you're-
Yo, yo, yo,
can you stop bullying us
on our fucking show?
Yo, he's a bully, bro.
I love it.
This guy's a bully, dude.
I don't gotta be the bully.
He brought it up.
Yeah, yeah.
Bro, you're a fucking
on his side.
Well, I'm just saying,
I didn't realize.
You son of a bitch.
Did you realize
he's taller than you two?
He's the bully.
He's 6'4".
Everyone,
how tall are you?
6'3", 6'4".
Wow. 6'3", 6'4". Wow.
6'3", 6'4".
Hey, hey.
I'm going to forget my goddamn questions.
You're 6'4".
He gave away an inch.
Okay, go.
What is your question?
Your Netflix special that you sold on your own.
You made more than they would have paid you.
Yeah.
I mean, it was with Netflix.
Yeah.
Have you ever said how much money it was publicly or anything like that? No, I haven't. Do you ever plan on it? Just every time I hear it, I'm not sure it was with Netflix. Yeah. Have you ever said how much money it was publicly or anything like that?
No, I haven't.
Do you ever plan on it?
Just every time I hear it, I'm always curious.
Even on the car ride over, I was thinking about it.
I was like, how much did you shit on Netflix?
You know?
Well, this guy's good.
I didn't say it was Netflix.
Oh, wait.
Really?
Yeah.
I thought that was the whole thing.
Everybody thought it was Netflix.
I never said which one it is.
Really?
He's never revealed it.
Bro, I was beyond certain it was Netflix. Why? Why'd you think it was Netflix? I don't fucking know. Because he looks at the whole thing. Everybody thought it was Netflix. I never said which one it is. He's never revealed it. Bro, I was beyond certain it was Netflix.
Why?
Why'd you think it was Netflix?
I don't fucking know.
Because he looks at the stock market.
I just thought, like,
Netflix was like,
here's a three million bag,
delete some jokes,
and you're like, fuck you,
and then you made, like, 20 million
and you just shat on them or something.
I didn't make 20 million.
Yeah, obviously,
that was just a number I put on my head,
but yeah.
He didn't even say obviously.
He didn't even say obviously.
I'm sorry.
He said obviously.
I'm walking out.
I'm walking out. He made't even say obviously. He said obviously. I'm walking on my own podcast, bro.
He made you sit back down.
He made you sit back down.
What's going on now?
What's happening, bro?
Oh, gosh, help me out, bro.
Come on.
Stand up if you want to talk.
I can leave my show if I want, bro.
Do you plan on telling us how badly you shit on said streaming service?
I plan on just taking a moment.
You know what I'm moment to get my confidence back
and then I'll die on the podcast.
I can't even say the number now
because it's less than
whatever you threw out.
Fuck an asshole, dude.
You just threw out 20
like it was nothing, bro.
I apologize.
That's even worse.
That's even worse.
I'm sorry for hurting you.
That's how I apologize to my white man, Empty.
I'm just not going to talk.
Fuck, man.
Now I'm putting it on YouTube because you said that.
What?
I'm going to put the whole special on YouTube.
And he's going to donate his money.
And I'm going to donate the money that comes to his wife.
Hold him to it.
I'm going to donate it to who you said. I'm going to donate it to me and my wife i'm gonna donate to us donate it all to her
and then when you get a divorce you'll get half of it fuck not that you would that works the same
either way yeah that's good you guys were so ready for it to be harmful you jumped on board
this is a horrible position to be in.
This is a master manipulator.
It's almost like we're interviewing him.
Yeah.
Yeah, this is good.
Any other fucking questions?
No, but I want that story
we were talking about beforehand.
Yes.
So when he was going through video ideas,
it reminded me of someone who just,
I can't remember if it was Dubai or,
somewhere in the Middle East,
this guy hired a private investigator in North Carolina.
I have no contacts to find me.
And this is just something that happens.
Yeah, someone, this happens a lot.
So whenever people call local private investigators, they just let us know because a lot of people just want to know where I am for whatever reason.
Oh, the private investigators call you directly?
Yeah, it's usually, which now I'm giving away my secrets, but oh well, I'm in too deep.
But so he calls us, lets us know.
He's like, this time it's someone from Dubai.
We don't really know what he wants,
but he's just flying to North Carolina tomorrow,
and he just paid me to find you.
And we're like, okay, cool.
And so then the next day he gets there.
And then with the private, I have security,
so my security went with the private investigator to meet him.
And my security's just like, why the fuck are you here?
Why are you trying to find Jimmy? And the guy's like, I just
have video ideas. I really want to give them. And my security's like, fuck you. Why are you actually
here? He just kept saying it like 30 times in a row. He's just like, I just want to give him this
sheet of ideas. And it's just a piece of paper with video ideas. Flies across the world, private
investigator, everything. And so they're like, we don't believe you. And so they're like, he let
them, my security, search his hotel room,
couldn't find anything,
nothing in there,
just a suitcase of clothes.
And he just literally
just did all that
to give me a list of ideas.
And then,
well, my security was like,
oh, Jimmy's out of town
for three months.
Did you ever get
the fucking ideas?
Yeah, well,
and just took it.
I was like,
I'll give it to Jimmy.
And then he gave it to me
and it was just like,
it was like,
open up a free gas station, like open up. That's actually, I'll give it to Jimmy. And then he gave it to me and it was just like, it was like, open up a free gas station
and like, open up a gas station.
That's a very Middle Eastern idea.
Yeah.
He's trying to make money off you.
He was getting a lick off of you.
It was like 30 ideas like that.
This is actually, watch women read
in public or something like that.
We did get Squid Game
out of that.
Bullshit.
Bullshit.
Yeah, bullshit.
You guys stole the guy from Dubai's idea?
This was before the real Squid Game.
Yeah, no, he wrote it all out.
456 bucks.
The screenplay.
And so this guy just hired private investigators,
flew down there, all this money,
camped out just to give me a list of video ideas.
And none of them were good?
None of them were good.
What a loser! What a fucking idiot, right?
You dumb idiot, you're probably watching right now. I've never told this story publicly.
Now he's going to know that I actually did it.
And he's coming back because he knows where to find you.
He should know. You read his ideas and they sucked.
He's going to find you. He's got money
to get an investigator if he can find him.
Oh yeah, this guy's got money too.
Next time, pitch him on ideas.
I got plenty of ideas.
Hire your private investigators.
I need ideas.
Give me the Dubai ideas.
I paid Instagram influencer
$1 million to shit on a glass table.
It's much easier to fly here
than North Carolina.
Do you have a lot of people doing that?
Like just, okay, you hear the stories of people going,
like, I risk everything to be here.
Like I saw Carl's story of like, I spent my last dollar
and then I ended up working out.
And that kind of inspires every lunatic to take their last dollar
to just show up in North Carolina.
The thing is, I just, I live in my studio now.
So it's like Finstan and stuff like that.
And most people know that
so they don't.
But sometimes,
you know,
I'll leave.
With the gym in the bedroom.
You know what I'm saying?
Gym in the bedroom,
my boy.
I still know this little way.
But sometimes I'll go out
and they'll just be like,
yeah,
this guy's just been camping
behind a gas station
for like a month
waiting to see you.
And I'm like,
lovely.
And how do you say,
no?
I just am like, tell him I'm just not interested. Like, that's not how, you know,'m like lovely and how do you say I just am like
tell him
I'm just not interested
like that's not how
you know
I like to meet people
but it still like
occasionally happens
and it's always like
that doesn't ever
piss them off
because you're not like
I mean that's not the nicest
I'm not interested
I don't think anyone
expects me to just
go meet people
who just can't
wait for my attention
because you don't know
like they might be
trying to kill me
they might be whatever
yeah of course
yeah so
it used to be...
It's weird. It oscillates. Sometimes it's
a lot, and then sometimes it's not as much.
Have you ever had a dangerous moment
with your security where they had to intervene and
get someone off you?
Dangerous? Carl, can you think of one?
Not really.
No? Nobody cares enough.
I don't think so.
You know, Max, there's never a crowd of five people.
Just kidding.
Is it ever women waiting to see?
Okay, Al.
Before.
Before your girlfriend.
Okay, Al.
He's got a girlfriend.
Fucking hell.
I'm a good Christian boy.
Tell them why they call you Mr. Beast.
Tell them why they call you Mr. Beast.
No, I usually.
No, but we've never never had any crazy issues.
It's actually kind of weird.
With the mall one, that went really well even though the mall was just – It was crazy.
Yeah.
At one point, there was like 20,000 people in there.
Yeah.
And girls showing tits and shit.
That was fucking nuts.
Did you see that?
That's in the video.
These are children.
Really?
There's screenshots in the video of girls flashing.
I hope not.
No.
There's younger people there.
No, that was nuts.
It was crazy.
And they had the American flag pasties or whatever like that.
This is not true.
You didn't see this.
Are you making this up?
It's on.
There was a whole Quibi series they made about it.
You don't watch Quibi still?
Hey, you know who can use're so... You know what?
You're so abused.
It's Quibi.
Is that the one with the phone thing?
Don't act like you don't know
what the fuck Quibi is.
No, it's not.
Is that what it was?
No, because...
Is that the one
that turned the phone?
No, no.
This guy's a savage.
No, Quibi...
I knew Quibi would fail
because...
Zero.
Within five seconds
of using Quibi,
I went to watch a show
and I was like, this is garbage, I went to watch a show.
And I was like, this is garbage.
I went to screenshot it.
And the screenshot was black.
And that's how I knew it would fail because you can't make memes.
They made it where you couldn't take screenshots of anything.
Netflix is a problem, too.
Yeah, well, at least Netflix, like, you can watch it on your computer and it's easier to screenshot.
Quibi was phone only and there's zero way to take a screenshot.
So it's like, how the fuck do you expect these shows to go viral?
Like, that was the same time of Baby Yoda and all this stuff.
And then Quibi's just like,
no, no memes.
And it's like,
no one's riffing your fucking shows.
Can you explain that a little bit more
about how memes drive the culture
of online content?
Yeah, like the Mandalorian,
you get rid of Baby Yoda memes,
it's like nothing.
Nobody even talks about it.
Exactly.
I never would watch it.
Now, when you're creating videos,
are you also going like,
what do you think
will be memeable in this?
I probably should, but no. But no. Yeah, right now I'm just, are you also going, like, what do you think will be memeable in this? I probably should,
but no. But no. Yeah, right now I'm just trying to... But with film and TV, like,
film, TV, it's what is memeable.
No, not only.
It's just something that happens naturally.
If you're just getting it where no one can take screenshots,
then you're just an idiot, you know what I mean? Because that's how
you just get attention on Twitter. It's like cutting one of your legs
out from under you. Yeah, if you try to make a meme, then you're
cringe. Like, memes just happen. Yeah, yeah, yeah, yeah, yeah. You mean, like, if you're the creator of the TV show. It's like cutting one of your legs out from under you. Yeah, if you try to make a meme, then you're cringe. Like, memes just happen.
Yeah, yeah, yeah, yeah, yeah.
You mean like if you're the creator of the TV show.
If like House of Dragons is going, this is the meme-able moment.
Exactly.
I don't think you can ever do that.
You can't force them.
You can embrace it, though, after it's like organically popular.
Lean in.
Yeah.
I think you have to.
Yeah, that like, what is that movie, Morbius or whatever?
Yeah.
The Jared Leto movie that got absolutely destroyed.
Yeah.
Did you see there?
But it still did well right
I don't know
I'm pretty sure
like the destroying it
caused it to
they put it back out
in theaters
did you see that
oh really
it went viral
as like a meme
and they were like
we're re-releasing it
oh that's sick
and Minions as well
with the like people
that was genius
Minions people actually
enjoyed though
you did that
you did what
we did
we bought every ticket
in a theater
and then we just
flooded with people
in suits.
Oh, that's amazing.
It was great.
And I heard they made that shit illegal in a few places.
It seemed crazy.
It's like for the first time in three years, they go to a movie theater.
And then three days later, it's like, no, you can't do that.
Also, the most mature way to dress.
Yeah, right?
Yeah, it has a very cultish feel to it, though.
Just a bunch of young white kids in suits and whatever.
Yo, yeah, this is scary. You're saying if there was a bunch of young white kids in suits and whatever yo yeah this is scary
you're saying that
there was like a bunch
of white people
all dressed the same
you would like
that would make you
feel uncomfortable
a little bit
I wonder if I walked in
and it was just
a hundred black people
in suits
how I would feel
yeah men in black
is
what are you guys doing
I think the new
men in black
is out
you guys trying to work
for Schultz Studios
what's going on
yeah that is wild
I don't know why that is concerning.
It shouldn't be illegal.
I think it's literally because some of them started lighting firecrackers in the movie theater.
And one of them blew up a couple seats.
I told you, man.
It's a dangerous thing.
You can't trust that many white people just the same.
Why, we get out of hand a little bit?
You get one group think and it's just a mob all of a sudden.
Yeah.
But it is so fun, though.
See, me and him, we break it up so there's not too much white boy shit going on.
Yeah, yeah, yeah.
So every time Mark and I are starting to get hyped about things, you guys stop.
Yeah, yeah, yeah.
Does that go off?
That's actually a really good idea.
That's why Dotic is a part of the team.
So that's it.
Got you.
Too much white fun.
He's not good.
We keep his camera off.
He's like Sid Vicious. We don't even use him. Had him on the back. Your much white fun. He's not good. We keep his camera off. He's like Sid Vicious.
We don't even use him.
Pat him on the back.
Your content made it.
But just in case you guys start going, you want to go to Charlottesville?
He's like, whoa, whoa, whoa.
Everybody chill out.
This is very important.
That's how you build your team.
No, that's smart.
Tariq's the foundation.
Right.
Okay, this is good.
Are they allowed to have girlfriends?
Is the team allowed to have girlfriends?
I wish not, but, you know, if they want to.
Are they just drowning in strange or what?
Oh, my gosh.
Hey, let's cut over to them.
Boys, take it away.
I love women.
He's so good at it, too.
He's so good at it too he's so good at it
oh no
he's fucking
he's fucking
he's fucking
you can tell
dude
okay girl
I didn't know you had it like that
my boy
shit
Nolan's quiet
Nolan's got a little
something going on
I know you do
100%
he's a chain out
by the way
yeah
put the chain back in I'm putting the chain back in Nola's got a little something going on. I know you do. Oh, 100%. He's a chain out, by the way. Yeah.
Put the chain back in.
I'm putting the chain back in.
I love it.
Some wild motherfucking boys you got over here. No, fucking crazy.
I can't tame them.
What do you guys do on a Saturday?
Like split a six pack of White Claw or something?
Just fucking let loose, dude?
Well, I just work all the time.
Yeah.
Yeah, so I usually see them when we're filming,
but outside that, I don't see them too much anymore.
Okay.
How do you split the work balance with your girl?
You've introduced this relationship in the last six months.
That's what us married guys want to know.
Just out of curiosity.
You want relationship advice from a 24-year-old?
Yeah.
Loser!
25!
No, no, no.
I want it.
How do you tell her to leave you alone? I'm not going to say it, though. Yeah, right now. I got you guys. The answers you've been needing.
She's actually from South Africa,
so she can only come here 90 days a year anyways.
So it just naturally works itself out.
You got yourself African, my boy.
You see that?
Ow!
Ow!
What?
You going to make her an African-American?
I'm working on it
Figure out how
That's a video
I made a white woman an African American
There's your video
Wedding episode
It is a little weird that like
She makes good money
She's like
Gone to college multiple degrees
Everything you would want
You would want her here
But I still feel like
There's just literally no way
To get her in America
Like you
Why don't we
Reform our immigration process Where, like, yeah.
We should let in the good ones, right?
Who said that?
Why are you making it bad?
Why are you making it bad?
You're twisting it.
You know what?
I don't want my girlfriend here anymore.
You've been doing this to him for an hour.
How does it feel?
How does that feel, Jimmy?
20 million was.
Okay.
But you can marry her and then she's in.
Yeah, I'll just marry her.
That seems like a reasonable way to spend time.
You can actually have Nolan do it.
True.
Nolan can marry your wife.
Nolan can marry your girl.
That'd be a great video.
Is that like a company?
Can I just pay someone to marry her?
Yeah.
Really?
It's not a company, but Nolan can do it.
You're giving him ideas.
He's genuinely thinking about this.
I don't want...
No, that genuinely happens.
If she has to marry someone I see on it, this is a little... She doesn't have to do anything do it. You're giving him ideas. He's genuinely thinking about this. I don't want, like, if she has to marry someone I see,
this is a little...
She doesn't have to do anything.
No, no, but it feels just like
some guy that I'll never see again
and they just, like, marry
so she can move here.
But he might try something.
Nolan's an elf.
Look at that.
Like, he's not going to do anything.
Yeah, but the problem is
Nolan will make fun of me.
He's an elf man.
But the thing is,
I can't make fun of him
because he has the perfect laughter. He looks like he's from Lord of the Rings. Is he from Lord of the Rings, bro? He's not going to. But the thing is, I can't make fun of him because he has the perfect laughter.
He looks like he's from Lord of the Rings.
Is he Lord of the Rings, bro?
He's not doing anything with your girl.
That's an elven man.
Did you just call me an elf?
He's an elf, bro.
He's not even mean by that.
Scott, it means if we gave you a ball and arrow, you'd be nice with it.
What does that even mean?
No, it's a compliment.
He's saying he's a cookie.
He's in a tree.
That's what he's saying. It's fucked up. You've never seen Lord of the Rings? He's in a tree. That's what he's saying.
It's fucked up.
You've never seen Lord of the Rings, bro?
I've seen Lord of the Rings.
I just don't know what I look like.
You know the people that you're like, my family?
He's not going to let it go.
That's true.
No, not your ears.
Your fucking head and your skin and your beauty.
He's a beautiful guy.
One green hat is selfish. Dude, look. You're like made out of oat milk, bro. One green hat, he's selfish.
Dude, look, you're like made out of oat milk, bro.
You're amazing.
Look at you.
This is a beautiful man.
He is handsome.
He's been calling me Harry Potter for about the first 30 minutes.
Wait, you're not in the movie?
Listen, I have a fantasy journey today, bro.
Oh, shit.
I got this shit all wrong.
All it says, Nolan could marry your your wife and you know he'd be respectful
because it's part of their culture.
But Nolan promised that if I make fun of him,
he's got the perfect clap back.
What's the perfect clap back?
He's married to my girlfriend.
Yeah, but he's not doing nothing.
Yeah.
But he's got that over him forever.
No, he doesn't win a single argument anymore.
That's it.
Why, what happened?
Because I'm married to your girlfriend.
But then you can also be like,
yeah, but I'm sleeping with your wife.
Yeah, I'm fucking your wife, dog.
Here's a little back and forth then.
Yo, that's a bar. Now you're getting it?
We're looking at homes. Now he realizes
it. We actually just showed
him a camera. Because you thought I was talking about the orcs
or something, bro? Come on. Let me see it.
Yeah, you're...
That's Orlando Bloom, dog. He's a beautiful
man. Look at that.
Do you know who that is?
Legolas?
Yes.
Yeah, yeah, yeah.
I'm fine with that.
Wait, what else do we got in here?
I'm surprised you're not grabbing your phone back.
Is it Dove's phone?
Yeah, it's Dove's phone. Go to the pictures.
There's not going to be anything of interest in here.
Go to the pictures.
He'll get up so quick right now.
Let's see what he's got.
Wait, you're going to let him look through your photos?
Yeah, yeah, yeah, yeah.
Chill, chill on.
That content happened.
Yeah.
The content king right here, dog.
Okay.
You guys should trade phones.
That'd be fun.
Oh, me and you?
Yeah.
Do you want to do that?
Uh.
He's just going to go through my YouTube analytics and start blurting out numbers.
Well, maybe.
That's actually a great idea.
I'd actually probably send them to Mark.
And then Mark would blur them out.
I don't know more about this.
My phone's dead, but I'll take yours.
No, no, no, no, no, no, no.
My wife is sending me screenshots.
So I don't know what that is.
He's never been on YouTube analytics in his life.
I know all about YouTube analytics.
Big time.
Maybe you could rehab Jimmy's channel.
Do you want me to help you with that? I could use the help. That'd be great. I mean, we YouTube analytics. Big time. Maybe you can rehab Jimmy's channel.
Do you want me to help you with that?
I could use the help.
That'd be great.
I mean, we could work
on some TNs.
Are you the behind-the-scenes guy?
No, it's all him.
That's your thumbnail, bro.
Is it really?
Alright, so you're
the smart one.
Do you want to do
some TN brainstorming?
Are you logged
into the show's channel?
Oh, shit.
He's really not.
Wait, what are we doing
right now?
Hold on, hold on, hold on. What are we doing here? We're checking out. Bro, you got 2's channel? Oh, shit. He's really not the guy. Wait, what are we doing right now? Hold on, hold on, hold on.
What are we doing here?
We're checking out.
Bro, you got 2.3?
Look at you.
Yo, son.
Yo, son.
This guy's crazy, bro.
Yo, you're killing it.
This guy's a crazy guy right now, bro.
Yo.
He's like, good job, man.
Good job.
I can't.
Hey, you little rascal.
You just called me a little rascal?
I can't.
I can't compliment.
You know what?
I will not compliment you the rest of the podcast.
Cut that shit out, Jimmy.
He's going to give you advice, and then you're going to give him advice.
I don't think your parents loved you when you were younger.
You don't think your parents are compliments well.
Okay?
You don't.
Someone abused this man, and he just doesn't know how to take a compliment.
I'm like, hey.
I'm like, I'm proud of you for having 2 million subscribers.
And he's like, what the fuck did you just say? And I'm like, I'm proud of you for having 2 million subscribers. And he's like, what the fuck did you just say?
And I'm like, I'm proud of you.
Wow.
That's very astute.
That's very astute.
King Solomon over here, bro.
Wisdom.
You can tell the accuracy by how fast we both stood up.
Jesus Christ.
My dad loved me, at least.
Mom's going to step it up a little bit.
So RPM's a little low.
How do we get that up?
Yeah.
What did he say? RPM. RPM's. So, this RPM's a little low. How do we get that up? Yeah, yeah, yeah.
What'd he say?
RPM.
RPMs, yeah.
I've been working on those.
Yeah.
Yeah.
You definitely... Love the RPMs, dude.
So, you swear a lot in the videos.
Say again?
You swear a lot in the videos?
I wouldn't.
No.
You do.
I can tell you do, just by looking at the revenue.
I don't swear.
You have to.
I don't swear.
Then it wouldn't be this low if you didn't swear.
I'm racist a lot. But that's not cussing. Gotcha. Do have to. I don't swear. Then it wouldn't be this love. You didn't swear. I'm racist a lot.
But that's not cussing.
Gotcha.
Do you know what I mean?
Yeah, a substitute.
Oh, you're saying say things that are wrong.
Yeah, you say things that advertisers don't like.
Naughty, yeah.
Some advertisers don't like it.
But we have great advertisers.
The numbers.
It's just funny that like,
I could never.
I'm looking for a chocolate bar sponsorship actually.
Can we?
Can we sponsor the next one?
Yeah.
How much do you charge an episode?
For you?
Yeah.
Free.
Oh.
Philanthropy.
Let's go.
Thank you.
See that?
Philanthropy, bro.
You almost said fellatio.
That was weird.
Because he brought it close to me like that.
I was like,
it's only one other time this is happening.
Can't wait till they edit that.
I want a pallet of chocolate.
I want it right here next episode.
Okay, pallet of chocolate.
Matter of fact,
we need to replace the trees.
Perfect.
That would actually be sick.
We will replace it with a pallet of chocolate.
Matter of fact,
matter of fact,
I've been wanting to try your burger.
Yeah.
Can someone order some?
Can we order some Beast Burgers?
I'll order some.
I'll order some. I'll order some.
I'll be right back.
How fast do the Beast Burgers come?
Let me message them.
Let's see.
How fast do the Beast Burgers usually come?
Go on, Mark.
Probably 30 minutes.
30 minutes.
Well, we might get them a little quicker.
What?
Are they already here?
Is it only hamburgers, or do you have anything for people who aren't going out?
Yeah, we have a grilled cheese.
He doesn't eat beef.
We have a grilled cheese.
Oh, that sounds fun.
I'm working on it.
Oh, no, we have Impossible Meat as well.
Okay, use the Impossible Meat.
I forgot we launched that.
It's just like 3% of our sales.
Like, no one gives a fuck.
I was like really expecting people to fuck with the plant-based burger.
I thought we were friends.
You know what I mean?
I thought we had a thing, and we just shit on him together.
No, it's just in general.
America just doesn't give a fuck.
Thank you.
Yeah, yeah.
So is he ordering it
or are they already here?
Yeah.
But listen.
Because I was like
really hoping that would like explode
and like no one cared.
What the impossible meat.
Yeah, and we also did like lettuce wraps
where you can substitute
the bun for lettuce.
That sounds great.
I like that.
Yeah, it's fun.
Well, when people want a burger, they want a burger.
That's what I found out the hard way.
What's up, guys?
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Now let's get back to the show.
Whoa!
Look at this.
We got some Beast Burgers.
How long have these been sitting around?
Hold on one second.
Because if they say these are bad, it's not my fault.
No, we got some real Beast Burgers.
Okay, this is it. Mr. Beast. Oh, we got some real Beast Burgers. Okay, this is it.
Mr. Beast.
Oh, God, that old-ass packaging.
Oh, God, here we go.
Wait a minute.
This is weird.
That looks awful like a Big Mac.
Come on.
Son, son, son, son.
Why are you doing that, bro?
It's totally not a Big Mac. It does look special sauce. That looks like a Big son, son. Son, why are you doing that, bro? It's literally not a Big Mac.
It does look like special sauce.
That looks like a Big Mac, dude.
Hold on.
All Beef Burger does is when you order, we order from McDonald's.
Special sauce, pickles, cheese, lettuce, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, onions, with some sauce, pickles, cheese, lettuce. I just thought it said we should eat buns. So this one hasn't been opened yet.
So if this is a Big Mac, then you guys really pulled it off.
Yo, Mark, how are you going to use my card
and not get an Impossible Burger?
What? You can eat beef? Why not?
I mean, it's impossible this is a Beast Burger.
This is what happens when you hang out with comedians.
Okay, so these do look like Big Macs, so...
That is a Big Mac.
Oh, that is?
Yeah.
Oh, so that's what the Beast Burger is?
No.
I can't tell if you're fucking with me.
No, tell me what's going on.
Let me see this.
These are ghost kitchens, right?
Oh, this one, though.
That looks more like our thing.
Oh, that's a Beast Burger.
Hold on, let me see this.
Hold on, hold on, hold on.
These motherfuckers, these fucking...
Do you have, like, a team that we could call like an HR?
Son, that's crazy.
Because we didn't do that.
You did.
No, we did not.
Bro, there's not a coincidence that the ones without the stickers are Big Macs
and the ones with the stickers not opened aren't.
Whoa.
I'm glad the Impossible Burger's died. So this is a Beast Burger. Whoa. Whatever, dog.
I'm glad the Impossible Burger's died.
This is a Beast Burger.
Yeah, it looks like it's been...
That shit looks bomb.
Yeah, it looks like it's been
sitting around a little bit,
but it looks good.
I'm going to take a bite right now.
Go for it.
It's not my fault
if it's been sitting out for an hour.
Is there money in there?
Oh, no.
I'm not going to lie
that's fire
let's go
it's got fries on it
that's fire
that's Chandler
whoever's on our
marketing team
make an ad
of him saying that
and just run it all over
that's fire
just target everyone
within a hundred mile radius
of this
or anyone that goes
to his show
just hit him with
Instagram ads
of him going
that's fire
see how this guy thinks
that's fucking fire
right there
what do you rate that one out of ten?
Burger review.
Don't do that.
No, hit us.
Honestly?
Don't, don't, don't, don't, don't, don't, don't, don't.
Honestly?
No, not honestly.
Don't be too honest.
I'm being honest with you right now.
This needs a little more sauce.
Okay.
Probably because it's been sitting around a little bit. It's dried up a little bit.
Well, yeah. The version
they ordered is the one with no sauce. Well, you don't need
to throw it like that. I am throwing it. That's the
old packaging. They need to update it. They need to update that
fucking packaging, right? Yeah, agreed. Fuck that packaging. Agreed.
What's wrong with Angry Birds packaging?
Patty?
Yeah? Excellent. Agreed.
Patty is excellent. Dare I say the best you've ever had.
For fast food? Okay. Dude, I'm an In-N-Out enthusiast.
I feel the retention.
Just give us the rating so we can level it.
Son.
Holy shit.
Holy shit.
That's a Mr. B's diss right there.
That's how I'm wired.
Retention.
Retention.
I can't just let a video die.
Son.
I'm a guest speaker.
Step it up, bro.
Miles, the single, please.
One out of ten.
All right.
You know what?
I'll take it if it saves the podcast.
Oh, you did get it.
It's just hard-wired.
You can't spend a decade of your life studying how to go viral
and how to get people to watch the video
and then have it firebomb in front of your eyes
and not hurt your soul.
So you think about that with everything?
Yeah, it would be the same as
if I started doing stand-up there
and it was just god-awful.
You would be like, I gotta help this guy.
What about during sex?
Do you ever be like, oh, the retention.
Her retention's flummoxed.
She's starting to look around the room a little bit.
Like, Africa would be nice to be back by now.
It's been more than three minutes.
I think we got enough RPMs.
So is there a collab burger or food product, the flagrant beast product?
I want to make some money.
Yeah, I know.
Hey, is he the business guy?
Why don't you let him do that, Doug?
Are you the business guy? Get the chain out. I'm to make some money. Yeah, I know. Hey, is he the business guy? Why don't you let him do that, Doug? Are you the business guy?
Doug, get the chain out.
I'm just thinking of ideas.
Besides your stupid Big Mac joke.
Let's go.
10 out of 10.
What's the product?
What does the chain do?
Just look at his nose.
I was trying to be a little subtle.
Okay.
I don't want to make Tariq uncomfortable.
We're together now.
Oh, okay.
Tariq was sitting there, and Dove moved him out of the way.
It was really interesting how that happened.
How strange.
That is a little bit unfortunate.
Dove.
Sorry about that.
Did you feel attacked?
Yeah, yeah.
Oh, you controlled the TV over there?
Yeah, yeah.
So Jimmy gave you some advice on your channel, will suck less.
Yeah.
What's your advice for his channel?
Oh, number one, plane crash video.
Very close to 9-11
Oh my god
I intentionally
made sure we did not
upload in September
I was like
the editors were like
they were like
you know
we might need more time
I was like
you don't have more time
I was like
this is like
we're a couple days away
from September
like
That's so funny I feel like no one gives you advice on your channel so this is going to be a a couple days away from September. That's so funny.
I feel like no one gives you advice on your channel, so this is going to be a perfect—
Oh, I get tons of advice.
Every time I upload, I get like 40 phone calls from people telling me how it could be better.
Is there somebody you watch that you still learn a lot from on YouTube that you're like, oh, that guy I could learn from?
I mean, everyone.
Like, even like—
Anybody more than anyone else?
Oh, no, it changes. It's just like, I just like watching random YouTube videos and like,
even like a homeless person on the street,
you can learn something from
like how to be more humble
or what it's like for someone who's struggling.
So like,
if you apply that same mindset to videos,
like every video you watch,
there's something you can learn.
Especially if it has a million views,
like there's a reason it got a million views.
Okay.
I could give you the dumb dick joke answer,
but like that's the answer.
No, no.
Alex didn't believe that you got buried.
Oh, you didn't
no
interesting
and he had a whole
I think he put me on the spot
right now
let's see this shit
he had a whole reason
for why you didn't get buried
I kind of forgot
you don't just forget
your conspiracy theories
no but it was the camera angles
like
you don't forget
your conspiracy theories
look at this shit
softy
this is the most viewed video
you're questioning my existence
yeah exactly
I'm just saying
the camera angles made it seem as though you could have fixed it.
I remember this.
Whoa.
And I think you're worth too much to take that risk.
Yeah, my mom was like crying when I filmed this video.
I was like, Mom, I promise we did the math.
Let me skip to over here to show you.
There's a scene where the boys literally dig down and...
Yeah, see that penis sign?
Yeah.
They literally dug down and put that there.
Yeah.
So you...
You could have planned.
Wait, wait, right here.
All right.
Aw, Carl.
Wait, wait for the cut right here.
Hold up.
Look, you can literally see
where they put the sign there
and how deep it is underground.
Or that could have just been shot at a different time where...
Whoa!
Whoa!
You just see a sign go there and then that's not what's up.
Carl, he's on to us.
I'm just saying.
He's on to someone more.
What if Tariq ran in here and was like,
hey, Jimmy, I need you,
and we started getting really uncomfortable?
Okay, with this video specifically, okay?
Yeah.
Well, there's two that I'm curious about.
For the same reason,
the one where you're in the outdoor pool
and you're underneath.
Yeah, the thing.
Bro, that was done like five years ago.
Yeah, the headache.
Yeah.
Have you figured out what that was about?
Yeah, it's because I was an idiot back then. We were pumping air in, but the CO2 or whatever the headache. Yeah. Have you figured out what that was about? Yeah, it's because I was an idiot back then.
We were pumping air in, but the CO2 or whatever the fuck you exhale.
It wasn't getting pumped out, yeah.
It wasn't getting pumped out, yeah.
So you're just inhaling your own carbon monoxide.
Yeah, and so then when I started getting a headache, I was like, oh, shit.
Dioxide.
Dioxide, yeah.
Yeah, carbon dioxide.
So then we called someone who knew what they were doing.
They were like, yeah, you're an idiot.
Yeah, yeah, yeah.
And I was like, okay.
And I just got out.
Immediately, okay.
And then when you're buried underground.
So this is what we learned from it.
So we had a pump that was pumping in air and pumping out the old air.
What was the most catastrophic thought you had while you were completely buried?
I tried, there was a camera at my feet.
Tariq could also talk about this too.
And I went to like go adjust it and I couldn't.
So I like literally turned around and I'm, you know, not super flexible.
So I literally like was going to turn
and so like I'm laying like this and as I'm
like bending, I got caught like halfway
and I was like,
fuck, I'm fucked, I'm fucked.
I was literally like, guys, if I can't get out of this
in two seconds, you start digging right the fuck now
because I was like caught in a super awkward
position like in the thing
and I just was like, I'm going to give it one last try.
And I just pushed as hard as I could.
And I popped out the other end.
And then I adjusted the camera.
And then you had to get back?
Exactly.
Because the thing got slimmer this way.
It was so uncomfortable on that side.
So then I had to do it again.
And I almost got stuck again.
What was going through your head when you were watching it?
We were freaking out.
We were all like, yo, he panicked.
This was the first
time he panicked during the whole situation.
Yeah. And when he panicked, we
got really scared. Now, did you calculate
how much time it would take to excavate?
Yeah, they knew that because
I mean, it was like they could get me
out in under five minutes if I really needed to be.
Okay. I started practicing
with my hand on the tombstone.
She stretches.
That was that penis sign.
I see you.
I see you.
This feels good.
This feels real good.
Yeah, so any of these other ones up here you think are fake?
No, I just thought that one.
I think you're counting to 100,000.
He set his sights on you.
He's about to start shitting on you, Al.
When you count to 100,000.
He's like, I think your fucking shoes are fake.
They probably are.
I used to on purpose wear fake Yeezys
so subreddits would go crazy
exposing me. And I just didn't care.
And I thought it was the funniest thing ever.
That's so smart. Then I wore a fake Supreme shirt
in a video. Same thing. Reddit just lost
their mind. And I just
love doing it to piss them off.
I mean, it also keeps you in the conversation
even more though.
No,
it's just funny
to watch them analyze
the Fox logo
and why it's not real.
You also save money.
You don't have to buy
a $500 t-shirt.
That's true.
I'm still terrified
about this buried alive.
Dude,
I'm severely claustrophobic.
Oh yeah.
Severely claustrophobic.
So the nights before
I slept in a coffin
in my garage
to like get used to it.
Oh,
you prepared.
Yeah.
This was in his emo phase, too.
You put a little effort in.
So there's just this coffin in my cold-ass garage,
and I just lay in it, close it,
chill there for a couple hours.
Do you consult with people about this first?
That one?
David Blaine, yeah.
Interesting.
Because he did it a week.
So I was going to do 24 Hours Buried Alive,
and then I called David,
and I was like,
I'm going to bury myself for 24 hours.
And he's like, that's it?
And I said, all right, I'm doing it for 50 hours.
And that's why it's 50 hours instead of 24.
Yeah, but did you see his dumbass balloon thing?
Who is he to judge?
I mean, that was pretty cool.
Whatever, Brad.
Oh, he just flew in a balloon?
It was like up or whatever?
He held on to balloons, flew up, and then popped them, came down.
Yeah.
It was pretty cool.
But yeah, so I had to double it because he just basically shadowed my entire existence.
I mean, we would have been fine if you did 24 hours.
Just the buried alive thing.
Like what if the oxygen tank malfunctioned?
I couldn't handle being stuck in an elevator for 24 seconds.
Five minutes?
There's enough oxygen in there for five minutes.
Yeah, I guess you're right.
We had, so we buried that coffin like five separate times.
We had, you know, David Blaine consulting
and a bunch of other people consulting.
I was probably safer under there than I was above ground.
I think.
That's what they told me.
I don't know if that's true.
Until they start dumping the dirt on the glass and you realize it's
this much glass between you and just
thousands of pounds of dirt, then it's like, well, fuck.
Oh, that's right.
If you get a little bit of a crack, did you hear any weird sounds
that terrified you? I'm sure I heard tons of stuff.
But we tried to keep it upbeat and not like I was super scared so like in the video i don't think we
really put that kind of stuff did that help you get less scared knowing so many people are watching
if you get scared it's kind of embarrassing whatever so that kind of blocks out that no
that whole time i was just like for the love of god don't crack because all i did was stare up at
that dirt and so i just saw six,000, whatever thousand pounds of dirt the whole time
for like 50 hours straight.
And it hurts like fuck. Like the bottom
is just wood. So you're just like, that in and of itself
is a challenge. It's just like laying on wood.
It wasn't fun.
But, you know, 194 million views.
Not that bad. I would do it again.
What was the worst one to do?
The one you would never do again.
That's a great question.
Wait, let me flip through these.
No, Buried Alive I'd do again in a heartbeat.
That wasn't like, in the grand scheme of things, it wasn't too crazy.
50 hours in solitary confinement don't seem that bad.
No.
After you're married, that seems like a kind of a vacation.
Yeah, until you have the fucking goofy goobers over here torturing you,
and they won't let me sleep or do anything.
Oh, okay.
No, Carl, what's a hard one?
There's one I say all the time, but I'm just drawing blank. It's not countdown. 24 Hours of Nights, maybe? over here torturing you and they won't let me sleep or do anything. Okay. No, Carl, what's a hard one?
There's one I say all the time, but I'm just drawing blank.
It's not countdown.
24 hours on ice, maybe?
Yes.
I spent 24 hours on ice.
That was miserable.
You couldn't pay me to do that anymore.
What do you mean?
We just built a house out of ice and I just spent 24 hours in it.
Were you wearing something that would... Like pants like this and like a short sleep shirt.
It was brutal.
I was like shivering all night.
It was one of those ones like 10 hours in,
I was like, I'm too invested to quit.
But current me wouldn't do it.
That was like peak grind me where I was like,
you know, I'll do things as long as, you know,
I'm not putting my life in danger.
Like, which we had.
That's the whitest thing you've done.
White people really love not being cold.
It's like a thing I've noticed with white people.
Walking around in the winter with shorts on.
Let's go. Yeah, that's your white people. Walking around in the winter with shorts on and braggart on. Let's go.
Yeah, that's your whitest right there.
Sitting at ice for 24 hours.
Yeah, that was brutal.
How many views did that get?
Like 100 million.
It kind of flopped.
I'm just kidding.
What is a flop for you now?
If a video doesn't get like 50 million views, it kind of sucks.
But that's in English
and then we dub them
in other languages
I love this
yeah have you seen
the Espanol channel
yeah
you should do that
yeah
so that one's been crushing
we just hit 20 million
you know what's weird
is I bet
people already were doing that
for your videos
yeah they were
especially in like Japan
for some reason
people used to upload
their videos like crazy
and they get millions of views.
So then that's why we just started doing it.
But the way that you guys do it is smart
where you get the actors that are known.
Exactly.
Well, there's a huge secondary market for MrBeast videos.
So we'd come up with an original idea.
Whatever.
I don't know, press this button, win 100 grand.
And then the next day you'd see people
on Spanish-speaking communities, Japan, Russia,
all over the world do the exact same video.
Part of this as well,
everyone would just rip off our videos around the world.
That was a huge
strategy. People in all these countries
would just see who can copy our English videos first
in their country. Now that we do this,
the rate of that has decreased a lot.
Wow. That's the fake
Supreme t-shirt of YouTube videos.
Exactly. People do that with our stand-up.
Oh, 100% they do.
Guarantee it.
Interesting.
There was a comic, I'll leave his name out, but it was like huge in France.
And apparently he was just using Seinfeld's material.
You know what I'm talking about?
But I'll tell you after.
And he was just like using Seinfeld's material.
And then they became friends.
Really?
Yeah, because Seinfeld is such a fucking maniac.
He was like,
this guy's got great taste.
If he's going to steal something,
he steals from the best.
And then they became buddies.
But he was like
a huge comic there.
How crazy is that?
I've never heard Seinfeld.
I love you, dog.
No, no, no.
I love you, dude.
That's the best thing
you've said on this whole podcast.
Do you know who he is even?
Well, I know because Tariq talks about comedians all the time.
Yeah, but whatever, right?
No.
He's a non-factor, right?
Explain to me a non-factor.
He has a show.
That's all I know.
Yo, this is great.
I don't think so.
No, he does.
I know you're fucking with me.
No, no, no.
You don't know how much.
He hates Seinfeld. Yeah, yeah, yeah. I don't hate him, but, he does. I know you're fucking with me. You don't know how much. He hates Seinfeld.
Yeah, yeah, yeah.
I don't hate him, but I just think he's whatever.
But the fact that you don't even know.
Keep going about this.
Like, talk me through this.
Like, what are you feeling now emotionally?
Retention through the roof.
This is going.
Okay, good.
Yeah, just like Tariq talks about him and that's about it.
But he has a show or like what is his thing?
Isn't it?
I'm going to sound dumb.
Isn't it like Better Call Saul or something like that?
Yes.
Yes.
Yes.
Yeah.
Yeah.
Yeah. Is it not?
Tariq's never helped me.
It's called Seinfeld.
The show's called Seinfeld.
Oh, then it's Seinfeld.
Yeah, yeah, yeah.
What is – the show is Seinfeld.
Yeah, yeah, yeah.
Gotcha.
Gotcha.
But that's okay.
Is that a newer show or is that before my time?
No, it's back in the day.
His show's actually called Breaking Bad.
Yeah, yeah, yeah.
But go on, go on, go on.
But yeah.
I'm going to stop here.
I'm making a...
No, Andrew,
I need you to ask him
about movies.
He's never seen
an entire movie in his...
One movie in his entire life.
Thank you.
I grew up on YouTube.
This guy's never seen
movies either.
He was allowed
to see three movies.
This is why you should
meet a guy.
Yeah.
No, that's fact.
You want him not to watch movies. No, no, but it was because he was homeschooled. This is different with you should meet a guy. You want him not to watch movies.
But it was because he was homeschooled.
This is different with you, right?
Were you homeschooled?
No, I just thought it was a waste of time.
Did you have chicken pox as a kid?
Oh my gosh.
Probably.
I just had shingles a couple months ago.
So that means you had chicken pox.
Bro, let's fuck it up.
Shingles means you had chicken pox.
It's the same virus though.
Yeah, so there you go. Mark just had chicken pox. It's the same virus though. Yeah, yeah. So there you go.
Mark just had chicken pox at the ripe age of 25 years old.
Wait, really?
I had shingles on 24 and before me.
You're like a dork.
Yeah, you had shingles.
Who are you to talk?
What are you talking about?
We're on the same team here.
I have a compromised immune system.
I know.
Same, same.
Wait, for what?
Oh, really?
No.
He has Crohn's.
Oh, you got Crohn's?
Yeah.
Can you eat your burgers?
Yeah, those are fine.
It's mostly just, I don't know.
I'm just so heavily medicated, it's like in remission right now.
But if I wasn't on medicine, it would be different.
Oh, what type of meds?
Remicade.
Remicade, fire.
Not that anyone knows what that is.
You ever do a Remicade at a party one time?
No, but have you ever tried a Tesla ecstasy pill?
Because that's fucking amazing.
Are you public about doing drugs?
Dude, love them. Love drugs.
Literally, I was like, yeah,
I'm on my way over. He's like, is it like an
ecstasy? What is it? Ecstasy?
Ecstasy. Ecstasy. Ecstasy.
That's where people make like two drugs. I'm a Christian
boy. I don't do drugs. He's like, okay, okay.
I didn't know if you were fucking with me or not
because like you'd also, like
he's going back and forth with like being very
sarcastic and then like very serious in the text.
So I have no fucking clue.
I was doing that on purpose.
We've never spoken on the phone before at all.
So we're on the phone.
We're on the group text with Tarek.
And he's like, listen, we need to kick Tarek out of the room immediately after he comes here.
I go, okay, that's fine.
And then he messaged me on the side.
He goes, I would like to talk to you privately.
The joke was that Tariq just loves you guys.
And so all of that stupid
shit I was saying in there was to embarrass him.
Because he's like cringing in the back of the car
and I could see him in the rearview mirror.
So I just say some dumb shit to you like,
yeah, I don't fucking care or whatever.
And then I just look back and he's just...
Hey, you're a good guy, dude.
Tariq, you're a good guy.
Thank you. And we're going to pronounce your name right every single time.
Okay.
Appreciate you guys.
Appreciate you.
100%.
You are a good Christian boy, though.
Is it true that your old YouTube banner used to be like a Bible verse?
It did.
I used to go to a Christian school back in the day.
Oh, yeah.
But now it's like, it's just kind of hard to tell what's right or what's wrong, like religion-wise.
There's so many, and I don't know.
I believe there is some kind of God, but how do you know?
Tariq.
Damn, Mark just got so sad.
Son, son, son, son, son.
Mark got so sad.
You're not going to be Hindu, though.
Hey, you are a good Christian boy, aren't you?
I know, right?
You too?
We have a lot of good Christians.
He's like, I don't believe that stupid shit anymore.
Isn't he funny?
He is devastating because he's such a fucking Catholic.
Oh, really?
Oh, is that why you donate to a Catholic church?
Yeah, yeah, yeah.
He bullies you?
No, he calls that my paycheck.
That's what it is.
Yeah, yeah, yeah.
He just gives me money.
Hey, I have his revenue up here.
I mean, he could probably make some more donations.
I think so, right?
He should make some donations, right?
But for real, so have your feelings changed since Tarek's been around?
Are you expanding the caliph?
Oh, my gosh.
Jesus.
It is admirable to see how devoted he is, though.
He doesn't drink.
He doesn't do anything.
Actually, he's not one of those people that just preach it.
He actually follows it.
He's not talking to him, my boy.
Sometimes it does make me go, like, damn, there's something there.
He really cares a lot.
It's easier to be...
I'm like these Catholics.
Another one bites the dust!
We're busy guys, okay?
Five times a day?
Hey, he gets his five in.
I'm just saying.
I try, it's hard.
I'm just saying.
Titanic, have you seen it? No. Haven't seen it at It's hard. Respect. I'm just saying. This guy. Titanic.
Have you seen it?
No.
Haven't seen it at all.
Wasn't that before I was born?
Was it not?
Well, it sank before you were born.
Yeah, yeah, yeah. No, but the movie is.
Yes, it was.
Yeah, okay.
So, like, what?
Fucking Transformers 3?
What do you want me to say?
I'm trying to go through, like, the big famous movies.
Yeah, yeah.
You never had any interest in, like, understanding?
They're just a waste of time.
Before I was 18, I didn't even listen to music because I understanding? They're just a waste of time. Before I was 18,
I didn't even listen to music
because I was like,
this is a waste of time.
I should watch more YouTube.
What?
Because I'm an idiot.
Are you like,
I'm not even,
are you like on a spectrum
of some kind?
Probably a little bit.
I've never gotten tested.
But it's just like,
if you want to make
great YouTube videos,
you just watch YouTube
and study it.
You've got to be a little retarded.
So like,
a two hour movie,
you could watch like
20 YouTube videos
and you'd get exponentially smarter doing that, you know?
Mark just Wikipedia's movies so he knows what happens
and then uses quotes from them.
I actually thought about paying someone to like just give me a synopsis
of all the biggest movies because like I have never watched Harry Potter
or Star Wars or any of it, and the amount of times in my life
people just are like, what?
You've never seen it?
It used to be funny. Now it's getting to the point where it's like – It's kind of sad. So you know, are like, what? You've never seen it? You know, like, it used to be funny,
now it's getting to a point
where it's like,
it's kind of sad.
So you didn't even watch Squid Game?
No,
that I did watch
before we filmed it.
Of course.
And then after watching it,
were you like,
wow,
this is fun.
Yeah,
we should recreate it.
But in general,
we're like,
whoa,
like,
TV shows are cool.
There's a feeling you can get
from a long form series
that's really good.
This is the thing,
where people misconstrue,
I don't think movies are bad.
I just think,
I want to be the greatest YouTuber to ever live.
And so like, I should just focus on my thing.
I think you've achieved that already.
Yeah.
Which is why now I do watch a little bit more movies.
Let me ask you that about being the greatest YouTuber ever.
What's next?
Because I was listening to your Rogan and I swear to God, I thought this guy should be president.
Oh.
I'll say that'd be fun.
Is that something you've thought about?
Yeah.
The only thing is.
Political aspirations.
Yeah, I would love to.
I just feel like you have to do a lot of politics leading up to it.
I don't know.
If you could just go from no one ever has done this,
just being a celebrity to just being president,
that would be great.
But if I have to work my way up and be a mayor and a senator...
I think we've realized you don't have to.
Yeah, it is appealing when I'm you don't have to. Yeah. Well, then it is appealing.
Yeah, when I'm like 40 or 50.
Really?
Yeah.
Bro, if I was a billionaire and I just gave away all my money,
and I was like, I can't be bought.
I just gave away every penny.
I have literally $0 in my bank account.
Vote for me.
I feel like that's a pretty good campaign thing.
Like, you're voting for me.
Yeah.
Like, I have $10 billion.
Give away every penny.
Can't be bought because I gave away all my money. And then I just do what's best for people. I like this. Yeah. Like, I have $10 billion, give away every penny, can't be bought because I gave away
all my money,
and then I just do
what's best for people.
I like this.
Yeah, and just ignore
lobbyists or whatever.
I like, but you need
to keep money in order
to ignore the lobbyists
because otherwise
you're going to have
to get some money.
No, I give it all away
and we're good.
Well, there's freedom
in having money.
I get $400,000 a year
as president.
I'm good.
Oh, yeah, you can live
off that 100%.
Yeah, and the taxpayers.
Yeah.
Dude, I like this.
I think that...
Agreed.
I think if I wanted to... At 24 right now? Yeah, so... Okay, go%. Yeah, and the taxpayers. Yeah. Dude, I like this. I think that— Agreed. I think if I wanted to—
At 24 right now?
Yeah.
Okay, go.
Yeah, it'd be like three more cycles.
But I wouldn't do—
I'd probably do it in my mid-40s.
Oh, he's talking about this.
Yeah, yeah.
I think I could make it interesting enough where I could win.
Okay, how?
Like, give away all my money and just like, you know,
I know how to get people's attention.
I can't say too much because then I'll regret it in the future.
I'll be like, yeah, I'll just trick all the fucking idiots.
That's literally what Trump said.
Trump said that word for word.
And before you do that, Pornhub, would you take over that?
Oh, my God.
I would like to do the thumbnails.
I feel like I could really refresh it and, you know, just boost the CTR.
Yeah.
More saturation.
You said about YouTube early on in the interview, you said, this is what I'm going to do for the next 10 years of my life.
It's 10 years you're doing YouTube, and then what?
You said a very specific number.
Yeah.
Well, I don't know.
It just kind of depends how things go.
Like, if we have thousands of Beast Burgers and Feastivals go as well, and we start a mobile game company and other stuff like that. I don't know. It just kind of depends how things go. If we have thousands of Beast Burgers
and Feastables goes well,
and we start a mobile game company
and other stuff like that,
I don't know.
There might just be a world
where I run those companies.
Yeah, it's just,
we'll just see.
What do you like better?
You like creating or running the companies?
I love creating,
and it's weird.
I like both.
But you like running the companies.
Yeah, I do.
It's a lot of fun.
It's much easier to run a burger joint
than to have to break the internet every week
to run Feastivals.
Because you just get a kick-ass team
and you just kind of point them in the right direction.
Whereas this is like, I've got to do just crazy shit
that's never been thought of.
And it's a coin flip, and you don't even really know
if people will care.
You've got to do that every week,
and it's all got to be me, all sitting around me
every week forever.
But I enjoy both. I think
we just opened up our first physical Beast Burger
which is crushing it.
That one's doing like 30,000 a day right now.
And then Feastables is in every Walmart
now and that's crushing it.
It's interesting.
I'm so impressed by your ability to scale.
I think that's the toughest thing for a creator.
Scale your business.
So hire a team,
train that team to do those
roles so that you can create more time for
yourself. And I think
that's an unbelievably difficult
thing. For me, I find it incredibly
difficult. I often find I'm the bottleneck for
the things that we're doing. And that's not to
say that all these guys aren't unbelievably
talented and better than me at every single thing
that they do. But a lot of times, it might come
down to a decision I have to make, and then all of a sudden
we're limited in our output.
And yeah, I'm just like...
The way you should see it is like,
you know, if hypothetically, like, for creating
content, you have like the making the video
happen, the production, the editing, camera work,
or whatever, writing stuff.
Like, even if you split your time evenly,
you can only put 25% of your time to each.
Whereas an editor can put 100% of their time into it.
So even if they're the same skill level as you,
they're just going to shit on you because they have more time.
Same with the camera guy or writer or whatever.
And so I think that's where a lot of people just don't realize.
They're like, well, this person isn't as great as me
or I can make better decisions.
Yeah, but 25% is generous.
They can probably spend like 10, 20 times more time
than you can doing it.
And so due to the sheer extra time,
they're going to shit on you at that job.
Shit on you means just do it way better.
Just do it better because you have more time.
Like if I had to edit a video,
I'd have to put in literally 100th the amount of time.
You know what I mean?
So they should be able to do better.
Tariq should be a better cameraman than me
because he could study it 30,000 times more than me.
Now, did you find initially,
I think this was our issue as we were starting to grow
and we've tried to rectify a bit,
but like that you were hiring people
who could do a bunch of things.
When did you start getting specific in your hires?
Almost right away.
That's smart.
Yeah.
Because I feel like what we did is like
everybody did a little
of everything
and then it's hard
to fucking scale
because we're all
doing a little of everything
we're trying to pay
less salary quite frankly
oh really
I mean to one guy
you get hired
to do everything
no no no
I'm not a cheapskate
did you hear he beat
Netflix with this special
so you immediately knew
you're like okay
I just need these guys
camera
these guys editing
yeah 100%
yeah because you wouldn't hire a guy that bops your floors to edit a video obviously So you immediately knew, you're like, okay, I just need these guys' camera, these guys' editing, et cetera. Yeah, 100%. Yeah.
Because you wouldn't hire a guy that bops your floors to edit a video, obviously.
Yeah.
Yeah, we didn't do that.
We didn't do that.
We got the guys to edit some off the floor.
It was the other way.
You understand?
Actually, literally.
Yeah, literally the other way.
That's kind of how it works.
Yeah, it is crazy.
Because our main channel is killing it, the gaming channel is killing it.
It's wild.
What part of the process gives you the most dopamine?
Uploading.
100% uploading the video.
Seeing the real time in the first five hours,
it gets like 5 million views.
It feels so great.
That's my favorite.
I always tell them.
My favorite part of the day,
we drop an episode or we drop a clip.
I go to the gym right when it drops.
I'm working out, listening to tribal music,
watching just refreshing YouTube studio.
And then you see it hit one and you're like,
oh. What's that drug earlier? I imagine
that's what it feels like. Tesla. It's the
closest thing. It's the closest thing. It's so fun.
Exactly. That's my version of drugs.
He still said Tesla was better
because he said that's the closest thing.
Well, yeah. I mean, opposed to like artificially
implanting your brains with chemicals,
the closest thing is like the artificial hunt.
You know what I mean?
That's what it is.
Yeah, seeing the number just go up minute over minute feels great.
I'm back in the jungle.
I'm working out.
I'm running.
I'm on the treadmill trying to get the food,
and all of a sudden the views go up.
The best.
Best thing ever.
Now, is it equally painful if it doesn't do well?
No.
At this point, it's like—
You're like unattached to negative outcomes? Yeah, very unattached. You just look. Well, because why? Me getting it doesn't do well? No. At this point, it's like— You're like unattached to negative outcomes?
Yeah, very unattached.
You just look.
Well, because why?
Me getting depressed doesn't do anything.
You just look at it.
Should we change the thumbnail?
Change it.
Doesn't work better.
Okay, look at the retention graph.
Why did it do bad?
Take some notes.
Move on.
You know what I mean?
Like being super emotional over it doesn't really do anything.
But it's usually—
Which I used to be.
Like if I had a bad
video you would know like i'm like i would literally like cry you know especially when
like i was betting the farm on every video like that's it you know then it was like fuck like
you know i can't pay tariq if this doesn't do well wait did you ever have have a week like that uh
yeah but i would just take out a loan and then the next day all right we're gonna spend a little
less guys um but now that we're like not as, it's a lot easier to not care as much.
So you took out a loan to make the next video.
Yeah, there was one month where I had to take out a $200,000 loan
because we were just spending.
Against what, your house or something like that?
Well, the way it works is you make money, but sometimes, like a brand.
So if I did a brand deal for fucking Lord's Mobile, sometimes they don't pay you for 90 days. So you had money, but it like sometimes, like a brand. So if I did a brand deal for fucking Lord's Mobile, like sometimes
they don't pay you for 90 days.
So you had money coming in.
Yeah, it's like, hey, they owe me like 200 grand,
but I don't fucking know when it's going to get here.
You know, I got to keep spending money.
I'm a goddamn degen.
Like we got to keep making videos.
And so I'll pay you back.
Yeah.
So a lot of moments like that.
I'm just wondering.
Sorry, go.
Do you still have moments like that?
Not as much. No, because now that we're spending millions a month, it's like that's I'm just wondering. Sorry, go. Do you still have moments like that? Not as much, no.
Because now that we're spending millions a month,
it's like,
that's a little too risky
because I have
hundreds of employees.
So I can't,
it's a lot easier
to bet Tariq's job
than hundreds of people's
with family's jobs,
you know what I mean?
Now, you don't know
every single person
that works for you.
Just going to ask this.
In which company?
In all of them together.
No.
Right?
Of course, right?
I don't know the guy who's like packaging Feastful Bars or whatever, of course.
Got you, got you.
Do you make an effort to connect with every person that is a full-time employee?
It just depends.
Like Beast Burger, we just hired 40 people for our restaurant.
And it's like hours away.
We're going to go open other ones that I might never even visit.
You know what I mean?
But on the main channel, of course.
People who are making my baby, 100%.
Yeah, so everybody who's making
the creative decisions with you,
you know intimately.
Because they have to.
The channel's just an outlet
of what I think is entertaining.
So if they don't really have much interaction with me,
then they're just fucked.
Yeah.
And is it true that you train somebody
to essentially be you?
Oh, 100%.
And where is that person?
The CEO.
He just runs like the
hiring and basically,
well, I'm here just
having fun.
What is it, Monday?
He's over there working.
How did you know he was
the guy to be you?
Because you are, I
don't know if you're
aware.
He's a lunatic.
You are a historically
impressive human being.
Thank you.
I don't know if you're
aware of this.
I agree.
But no, good.
I had a feeling you know this.
Yeah.
But how do you find somebody
that you're like,
no, that guy is special
just like I'm special?
The big things are,
are you coachable?
Do you see the value?
And like,
do you believe in what I believe in?
Like, those are like
the three things
where if someone has those traits
and are you obsessive,
those four traits,
then usually in the long run
you'll work out.
Like, if someone's skill set's here and they're like growing like this and then you meet someone here but they're coachable, they see the value, they're obsessive, those four traits, then usually in the long run you'll work out. If someone's skill set's here and they're growing like this
and then you meet someone here, but they're coachable,
they see the value, they're obsessive,
after a year their skill set's going to be up here
and this guy's going to be here.
Obsessive is big.
Yeah, so it's like people who are willing to just follow me around
for six months, learn, they think we're going to be
the biggest YouTube channel in the world,
which isn't really a problem anymore.
Remember Tariq, when I used to pull you guys in a room,
I'd be like, give me three years.
I swear to God. And they'd be like, you're fucking crazy.
Yeah, he used to
literally when I first worked there, it was
like, what, 10 million? Remember the whiteboard session?
I would be like, this is you.
This is your house. This is whatever car. Make it a
fucking Lamborghini. If you're here in three years, this
is you. And I would do that.
And they'd just be like, what is wrong with you? And now that three years
have passed, how do you keep kicking the can down the road yeah three more just give me three more
no they're good but um yeah so it's like people who possess those traits always do well um and so
he was all those things he just lived with me for a couple years we like literally we would we'd work
we would talk until 3 a.m get up six hours later to do it. And after two years, it was great. And this is by design?
You're like, you live with me.
Oh, yeah.
Bedroom, side by side.
When did you get this idea?
And where did it come from?
Because if we weren't talking at all times, we'd just go bankrupt.
No, no, no.
I mean, where did you get the idea, I need a clone of me?
Well, it just kind of happened.
Okay, this is natural.
We just naturally, we were working and working and working.
And it was like, well, we don't want to just stay in our shitty little tiny studio we had at the time, 24-7.
So just live with me.
And then we lived together.
And we're just inseparable.
And so for like two years, every morning, all day, every night, we were just talking.
So this organically happened.
Okay, good.
I thought that you plotted this.
And you're like, I need to create another thing.
No, but now I want to do it again.
I just bought a new house.
And we're moving all their heads to the company in so they can get more time with me.
Because at the end of the day,
the more that they know you, the better they'll do.
Because these videos are literally just my creative extension.
If I show up and I don't like it or something's off,
then we just scrap it.
It doesn't matter how much we spent.
Is there a time where the Mr. Beast channel is running
and you're just not in the videos?
Oh, fuck no.
You're always got to be there.
Yeah, 100%.
How sure are you of every little piece?
I know you're particular, but once you're in the edit,
how confident are you like, oh, this intro has to be like this?
Or are you still kind of doing gambles?
You're like, eh, I'm not really sure.
It's weird.
My threshold has always been, do I find it entertaining and do I watch it?
And so, which, this is going to sound dumb,
but I've just spent so many years just studying what does well.
And I've seen so many hundreds of thousands of videos probably at this point,
because I don't watch movies.
I didn't even listen to music until I was like fucking 20 years old.
I would just obsess, study retention charts.
You know, we'd scrape a million videos, see where the dip is.
Like I know everything.
Like if you pee, like how it hurts retention, if you sneeze,
like all that kind of stuff.
And so I've just like, my brain has just been programmed to just know.
I don't know.
It just comes secondhand.
I can just tell you, no, retention is going to drop there.
If you pee?
Yeah, peeing hurts retention.
It's a turnoff for some people.
People just don't like to hear.
Well, just in some cultures, it's not as accepted as in America.
Yeah, you're saying that like it's weird.
Sneezing, it's just like it doesn't progress the story.
It's kind of like anything where the story comes to a halt without a reason
just kind of hurts for attention.
So all those things just are second nature to me at this point.
So I just watch a video, and I don't know, my brain just goes,
alert, alert, and then I just pause it.
I'm like, something is wrong here.
Just fix it.
How much have you studied story in general?
A lot more than I should.
I mean, that's my whole life.
Yeah.
I mean, I guess like,
you know, when you talk about optimizing an intro and hooking people, that is essentially story.
Yeah. So like probably 30, 40,000 hours of my life. Isn't that crazy? Wow. But at the end of the day, like I even look at that with like standup, the things that we remember, like the
most iconic jokes, a lot of times they're not necessarily just premises, but they're stories
that a comic told. And there's just something about humans that we are drawn to story.
Maybe our brains organize information in that way.
I know you said something.
In stories, you can tell again.
Like stories, you want to relive.
Like if you do a stunt, oh, I exploded in an airplane.
It's like, okay, that's cool to see once.
But once there's a story where it's like, that kid lived in a place and he proposed to
his fiance.
I was about to bring up the same fucking video.
Like that arc.
You can watch a million times because you're not,
I'm not watching something happen.
You're telling me something about myself.
Yeah.
It was, that video was great.
It kept flipping.
It kept misdirecting.
It kept misdirecting.
You know what's funny?
For that video, we had someone else lined up
and we were like, hey, quarantine before this video.
This was when COVID was a little bit more of a thing.
Quarantine, quarantine, quarantine. It would suck if you get COVID was a little bit more of a thing. Quarantine, quarantine, quarantine.
It would suck if you get COVID.
Shows up to set that day.
And he's like, I haven't seen a human in like three weeks.
I'm good.
They test him.
Positive.
And we were like, come on, dude.
You just blew your shot.
And so then that guy in that video is actually my editor.
He killed it.
He was great.
He plays guitar.
So it was literally like last minute.
I was like, anyone want to do this
and then Josh
my editor was like
I'll do it
and so we just
threw him in there
we didn't even know
Josh was doing it
until like an hour
before he went in
it was so perfect
as far as story goes
I was like
they had to have
scripted it
we swear to god
we didn't
so the reason
there's an astronaut
blanket and astronaut
stuff everywhere
was because the other
guy was an astronaut
and he was going to
use the money for astronaut school and so that was that was going to be our story was like you
know we're practicing for you in space that was the whole theme we're practicing for an astronaut
in space and then the day before he's just like yeah i haven't seen a human in three weeks okay
but i got covid somehow okay this is really interesting to me. So story, can you break down specifically
what it is humans want, need, or interested by? It's infinite. There's so many different ways
you could tell a great story. But is there like a specific way it needs to start? Is there some
sort of stimulus that needs to happen? Like really, so it... You can look. I mean, literally
billions of videos have gone viral on YouTube.
And there's like – yeah, I mean, there are certain things like you hook them at the start.
But how you hook them is whatever.
I mean, culture, there's different things, whatever is relevant at the time.
Like different things would hook him than him.
You know what I mean?
Like a Catholic joke or something would get him watching, but I might not understand.
It's like literally infinite.
Right, right, right, right, right.
I just wonder if there's some sort of structure that
we're drawn to. The only structure is really
at the start of the video, you've got to get them
interested and get them watching. And then
basically, I mean, it sounds obvious,
but just don't have any moments where you veer
off story, unless there's a really good reason,
and just end it really quickly. Those are the
only things that are constant, and then
how you do those are really up to you.
End it really quickly. Yeah. Meaning the entirety of the video is quick like if you're like thank you for coming out to
the podcast they're clicking off and then and so as you're saying that i go no thank you all for
coming out to the podcast and then we do that for like a minute you're just like nuking your
attention people already gone so like in a like buried alive if at like the 49 hour mark i'm like
guys this was a great video they they're off. And then I go back to another story
so the second you wind a story down, end it.
Boom, quickly. On YouTube.
On movies, obviously you get more lead way.
Do you think you could apply this to a Hollywood film?
Do you have any interest in that? Oh yeah, 100%.
I want to make a movie. Are you aware of
the fact that you were destroying Hollywood?
Almost single-handedly?
Obviously, there are great films
out there, so it's like,
it's not like I think
they're all terrible,
but just a lot of times
there are parts
that are boring.
Yeah, yeah.
And I'm like,
you know,
we got a 2XV.
To me,
you're like a threat
to Hollywood Studios.
What you're doing
is like a completely
different thing
that fucks their whole model.
Maybe.
I don't know.
I think they should
just pay me money
to promote their movies.
Oh.
That's a sick idea.
Yeah.
We're working on it.
After what happened with Squid Game, why is every single movie not asking you to do it?
If they did it the reverse, imagine if the video came out and then Squid Game,
because you got more views than the actual Squid Game.
Yeah, but Netflix has subscribers, yeah.
Yeah, like imagine that video came out and then Squid Game on Netflix came out.
I agree.
I 100% agree. I think people are coming around and it's getting there. It Squid Game on Netflix came out. I know, I agree. I 100% agree.
I think like people
are coming around
and it's getting there.
It's like,
it's weird how slow it is.
They still would rather like
buy a Orange Bowl commercial
than a YouTube video.
And it's like,
how many people
are even watching
this football game?
I don't know.
You know, like,
well, I mean,
it's probably like
four or five million,
but is it?
Probably, yeah.
It's like every old person home,
they just leave the tv
and they're opening up tiktok and commercials i agree like you know it's low that's what i'm
saying whereas this one it's like it's literally the equivalent of you getting a football commercial
and tom brady in the middle of the game going pause let me tell you about experience today
and he's just rambling for a minute straight. All right, you got experience? Okay. Hike the fucking ball.
Whereas on commercials,
on TV, they're like, okay, go ahead and pick up your phone right now. Go open TikTok.
We'll see you in two minutes. We're going to bore the shit out of you.
You know? And on YouTube, that's
what you get. So it's like, it's more eyeballs
and it's like, the person you're there
watching, it's just great. This is an age
thing. I remember when I was...
I don't even know if it's an age thing anymore.
No, no, I'm telling you.
I realized this.
I was at my cousin's house, and my cousin's kid, whatever that is to me,
second cousin or something like that, he was like seven years old,
and I asked him to turn on the game.
Yeah.
And he goes, I go, it's on ABC.
I remember this.
I was there.
Yeah, yeah, you were in D.C.
He goes, I go, it's on ABC.
And he goes, what channel is that?
And in that moment, I was like, TV's done.
Oh, yeah, I wouldn't even be able to tell you.
I actually don't know what channel ABC is.
Okay, so ABC is, there's like a few channels we just all knew growing up.
Is that like channel one?
It's in the first ten, I know that.
Basically, there was like seven channels that every TV just had.
Fox, CBS, NBC.
Gotcha, okay, that makes sense.
ABC, CBS, exactly. And it was one of those channels. You're our age. CBS, NBC. Gotcha. Okay, that makes sense. NBC, CBS, exactly.
And it was one of those channels.
You're our age.
No, I'm 38 years old.
I'm 38 as well.
Oh, shit.
I thought you said 28.
Holy fuck.
That's a compliment, though.
That's a compliment.
Oh, shit.
So I'm watching this happen, and I'm like, oh, TV's done.
It's over.
There's no way.
They don't even have a chance because the youth is not watching it.
So you're going into this as somebody who had no value in TV.
These brands meant nothing to you.
MTV means nothing, right?
All these things.
I mean, maybe HBO or Netflix do based on certain shows that they have that are popular.
But outside of that, the brand isn't as valuable because you're seeing all the views on YouTube.
Older people are finding YouTube still.
Crazy.
I know.
Yeah.
So like when these young people look at you,
they go, oh my God, that's a star
on the only thing I watch.
Yeah.
Whereas my mom goes, oh, YouTube,
that's kind of like MTV or like ABC.
And it makes perfect sense.
It's like poor TV.
Well, the most like,
the best encapsulation of that moment
was one time I was filming for Shark Week or whatever.
I don't remember why, but I was filming for Shark Week or whatever.
I don't remember why.
But I was with the host of the show, like the shark guy.
I didn't really know who he was.
But he was really cool, super fun.
And we see a dad and a kid.
They're walking this way.
And they both like light up.
And the dad goes up to him and is like, holy shit, I love your Discovery show.
And the little kid comes over and is like, holy shit, I love you, Mr. Beast.
That's funny. And me and him both looked at each other and we were like, that just
sums up America right now perfectly.
And it's going to flip. It's already flipping.
Give it some time. My mom only watches
YouTube. No, no, no, no. Not only do old
people die, what's happening is like
That's why he loved COVID.
Finally!
My market penetration went up!
It is
just crazy, yeah.
I remember there was some interview that you were doing where you were like,
I'm just all in on YouTube.
That's all you should think of is Rogan.
Was it Rogan?
It's every interview.
I sound like a broken record.
No, but you have to say it, man.
It's so true.
It's like this is the spot.
This is the place that does the marketing for you.
I tell comics all the time.
I'm like, if the bit is good, it will find the audience
for the bit.
100%.
Netflix can't do that for you.
Even if it's not done well.
Think about your early content.
Thumbnail trash.
It was filmed.
Title nothing.
It's 720.
Filmed one shot,
but it was the only standup
on YouTube.
And the bit was so solid.
I see you all over TikTok.
You're all over my feed.
Shot shifty.
Shifty.
I've been killing on the TikTok.
But it's like, yeah, when we were first doing it, we were just putting things up.
And it was so, like, new and novel.
And I had this feeling, I'm sure, that it was something that you were already doing.
But, like, I was like, oh, wow, this is where the people are.
They love stand-up.
And we could do a type of stand-up that you couldn't do on TV.
You could be way edgier on YouTube.
Because there was no rules back then.
Now there's fucking rules, right?
Oh, I was about to say, I don't know.
No, because back – this was before the day. Now there's fucking rules, right? Oh, I was about to say, I don't know. No, because this was
before the fucking,
you know, there was
Adpocalypse.
Yeah, exactly.
They were putting like
Charmin ads on like
beheading videos from ISIS
or something like that, right?
And then the ad
was freaked out.
Before that,
you could say whatever
the fuck you wanted.
So you're getting like
the real raw commie
that I've been working on forever.
Yeah, you're getting like
two or three X's
this number here.
Yeah, I know.
Different time.
Fucking ISIS, bro.
Yeah, dude.
Who is it for everybody? That's the worst thing those guys did. Yeah, they did nothing worse. Yeah, I know. Different time. Fucking ISIS, bro. Yeah, dude. Who is it for everybody?
That's the worst thing those guys did.
Yeah, they did nothing worse.
Yeah, they ruined our ad.
I hate those guys.
Now, you talked about there was a group of YouTubers that you came up with that you guys all shared advice with early on, and then you kind of stopped.
Yeah.
What happened to those guys?
Oh, boy.
So, yeah, the story is when I had 10,000 subscribers, I met four other people with 10,000 subscribers,
and we just talked every day for 1,000 days in a row.
I don't know who to look at.
Why do you guys all go on different paths?
Because you're the center of attention.
Yeah, but it's like I got to look back and forth.
But I don't know.
It's a lot of fun. He's on the spectrum.
I feel like we're about to make out.
He's fully on Asperger's.
He's right here.
The Beast Burger is ass burger.
It tastes good.
But regardless, so we started talking every day,
and we just nerd out and shit on each other,
and we all started blowing up.
We all hit a million subscribers like a year later.
We were crushing it, and then the reason we fell off,
which is what he just asked, is one of them,
he started doing acid, and he had a really bad trip and thought the devil was cutting his arm off, which is what he just asked, is one of them, he started doing acid and he had a really bad
trip and thought the devil was
cutting his arm off and it was regrowing
and it would never end.
It was bad.
But he's good. He went to rehab.
And then another one went back to high school
of all things.
Went back to high school?
And then another one left the group to go become a
pro Fortnite player and it didn't work out.
And it was just like, it was sad because we were all on this crazy growth trajectory,
and we all went from making like $100 a month to like $100,000.
And then I just kept going, and they all just got bored
and whatever, just found reasons to self-destruct.
And do you keep in touch with them?
Do they ever hit you up?
Like, hey, can you help me with something?
Not really anymore.
Really?
One of them does.
Who's crushing it?
He went on a bodybuilding phase and just got jacked
and for three years
did nothing but lift it
every day.
And then he just
jumped right back on
and now he's crushing it.
But the other three,
I lost them.
Oh, that's wild.
Do you feel like
there's a personality type
amongst YouTubers
that makes them successful?
100%.
To be a successful YouTuber,
you have to sit in your room
and just fucking
have little social interaction
for a very long time.
Like, probably a solid
three to five years minimum
of just being a fucking loser and sitting in your room
and just filming videos.
And if you're, that's what it is.
I mean, for the most part, like,
because your first videos are going to suck.
Like, they are, it's going to take you a couple years to make them good,
and it's just, like, a lot of time.
And who the fuck has that kind of time?
I look like Logan Paul.
Like, Logan's, like, sociable.
Like, he's personable.
He's really nice.
But he came up as a Vine star, so it's a little different.
And then transition it over.
But sure, you have exceptions like him and Emma
and people who are just naturally good personalities.
But if you look at a lot of the top-tier YouTubers, it's not that way.
You know what I mean?
I would say you have these little unicorns who are just naturally funny,
but most of us, you just got to beat it in our heads over the course of years.
Fucking be entertaining.
Which is also different than TV, because TV and movies,
the stars are almost this ethereal quality.
You just have this charisma.
The better, more features, the more features you get.
That kind of stuff, yeah.
Yeah, so it is a complete opposite in that way.
Yeah, and now you have all this knowledge.
You have all this information.
You can look at a channel and overnight get it to a million subs. And I know you help a lot of people i think you said that on rogan you're like
i just like consult he's definitely your data guy come on let's go
okay well I can still
I'm like
I'm curious
like what is your criteria
I love how I'm still
holding this
that's my comfort zone
that's my comfort zone
yeah exactly
the second we get
literally
YouTube studio is open
they hand me analytics
I'm like hey guys
alright
now the podcast is starting
baby blanket
but like what is your criteria
like you see a channel
and you're like
I'm sorry to cut you off
it's like I won't do
the podcast unless YouTube analytics help me.
I was like, it's a complete deal breaker.
No analytics, no me.
That's the writer right there.
You're like, I need an iced coffee, a Beast Burger, analytics.
But what is your criteria for, okay, I'm going to help this person
and potentially change their life with these little pieces of information?
Yeah.
That's a lot of power.
I know it's not as deep as you'd want,
but it's usually just like, don't make shit videos. Most people think their videos are good, but they just power. I know it's not as deep as you'd want, but it's usually just like don't make shit videos.
Most people think their videos are good, but they just suck.
You know what I mean?
Like if we go watch my older videos, they're just garbage.
But at the time, I thought they were great.
No, I think he's asking how do you decide who to help, right?
Yeah, exactly.
Oh, usually it's easier to teach people how to make better clickbait than better videos.
Like if you're not an entertaining person, it's like that's too much work.
But if you're making great videos and it's just poor packaging,
I can fix that in a heartbeat.
It's like, hey, this nerd right here, just hire him.
Let him do it, and you're good.
Oh, that's interesting.
So you even have people that you can outsource for all these things.
Oh, yeah.
I mean, there's a whole community of people that just, you know.
Obviously, there's unlimited money here.
They know their money.
Unlimited money?
Can you tell them what you invest per thumbnail?
Yeah, well, we probably spend around $5,000 to $10,000 a thumbnail.
Just making sure we get the right image and it's good.
Because the thumbnail makes a difference between 50 million views or 200 million.
And how many thumbnails per episode?
Around three.
Yeah.
So 30,000 in thumbnails. No, that's 10,000? Around three. Yeah. So 30,000 in thumbnails.
No, that's 10,000 for all three.
We're not that crazy.
Like this newest video isn't doing as hot, so we swapped the thumbnail.
I hunted 100 people for a million dollars.
We're working on it.
I don't like this new thumbnail.
We're in panic mode just switching it out.
Is that you?
Yeah.
Yeah, 30 mil. I don't think um is that you yes yeah 30 mil i don't think
it looks like you enough son yeah 30 million views you're a fucking loser
i'm gonna hide it i'm not even watching this podcast anymore i know and do you ever look
back on old content like i know you had like that logan paul where you said his name a million times
and now you guys are like hanging out at nightclubs together. Do you ever look back
on your old content
and go like,
ah,
I feel like embarrassed
by how I got on?
Oh, fuck no.
Really?
I'm glad my old videos
are just shit.
What an asshole question that was.
Is it?
That was a set up question.
No, no, it's good.
Why do you hate his old videos?
No, my old videos are ass.
But I think it's important
because I think it shows
like I started making no money
and like literally
making a dollar a day
and now we're the biggest
YouTuber in the world.
So I'm glad the old videos suck because it shows, like, other people that they can do it as well.
I think it's the perfect example that you can just, like, kamikaze your way to the top.
Just reinvest the money, give up all your social life, and just fucking go hard, and you can do it.
You know?
You don't really need tons of money.
How many videos have you taken down?
Not many, if any.
Okay, here's a question off of that. not many if any what okay here's a question
off of that
I had another one
but here's a question
off of that
what's the
like craziest video
coolest video
that you did
you thought was
gonna be good
and then before
you put it up
you're like
now we just
scrapped this
yeah let me
find
oh scrap
I don't know
but I know of like
ones that
I thought would be
a banger
that didn't
we did this one video
where we like
saw if
20,000 magnets
would catch a cannonball
where the fuck is it?
And it just bombed.
No one cared.
And I thought that was like a game-ender video.
Wait, what do you want to say, Dari?
Into the mic.
Yeah, that was the one I was going to say.
But where the fuck is it?
What was it?
20,000 what?
Magnets, can they catch a cannonball?
Yeah.
That's interesting to me.
That's sick, yeah.
Oh, we also saw, can 20,000 magnets stop a car? Yeah. Yeah, no one interesting to me. That's sick, yeah. Oh, we also saw, couldn't 20,000 magnets stop a car?
Yeah.
Yeah, no one gave a fuck.
Yeah, you had a real thing for magnets.
Yeah.
Well, so I did have one video
that did really well.
With magnets?
Yeah, so...
Oh, so you were playing off on the magnets?
Yeah, so we basically,
I bought every magnet.
No, no, I bought every...
You would click this.
Every magnet in my state.
No, wait, wait. Every magnet in my state. And I bought every... You would click this. Every magnet in my seat. No, wait, wait. Every magnet
in my seat. And I covered a wall
with magnets. And then we grabbed
a gun and we shot a metal bullet in front of it
and can like 20,000 magnets.
If they're all pulling on it, will it catch the bullet?
That's a banger.
So that video went...
Is there a person at the end?
That'd be cool.
On the video, we just shot it.
So we did it. Tarek's at the end with an'd be cool. That'd be great. On the video, we just shot it. Yeah.
So we did it.
Tarek's at the end
with an apple on his head.
That would be fire.
There's your thumbnail.
Why him not Carl?
Well, Carl too.
Okay.
Yeah, what the hell?
Yeah, I put Carl there.
I know Apple,
so I didn't start with Carl.
No, do we want
to make America safe?
Oh my God.
See, you say
these racial things.
You say it's racial.
I want it to be safe without Carl.
Carl's the one I'm concerned with.
What has Carl done?
He's a nice guy.
He's going to shoot up a school when he gets in the house.
So what do you actually think I'm 17?
He's not 17.
No.
This guy's slanging dick all over the city.
Carl's 40 years old.
You and him are the same age.
Who?
Carl.
You're 38?
Yeah, I'm 38. Yeah. But I couldn't do it. I could not. Who? Carl. Are you 38? Yeah, I'm 38.
Yeah.
But I couldn't do it.
I could not.
Who the fuck thought I was 38?
Nobody.
I'm 38.
I'm 38.
I mean, he's dressed like Mr. Rogers.
Like, he's old, man.
This is an old guy.
24 hours in the desert.
That's what I would click.
Yeah, we did that.
I know.
I saw it.
Okay, yeah.
That's why we did it.
But legit 24 hours in the desert?
Come on, bro.
There are deserts that aren't super hot.
Say again?
There are deserts that aren't super hot.
Aw.
That doesn't count.
You were just in a desert that wasn't super hot.
What do you mean?
Yeah, I had an RV.
Okay.
I had Persian food.
When are you going to come to Burning Man?
I actually, not to change the subject, but I was about to ask,
when are you going to just be in one of our videos?
Whenever you want.
Would you actually?
In a heartbeat.
That's sick.
I'd be honored.
Let me see what we've got coming up.
Wait, let me run some of these.
Is there a camera behind us?
I just want to let you know, I do get, I do scare.
Yeah, I do have fears.
Okay.
Heights.
Which is way better.
No one cares.
We're good.
I'm kidding, kidding.
Now you just got it where it's funny for me to be mean to you, so I have to play into it.
That's the show.
We're mean to each other for money.
The next one is fully booked.
You can't come.
Oh, sorry.
Damn it.
It's lasted.
Take hand off private jet, keeps it.
Last to what?
Take hand off private jet, keeps it.
Take the hand off a private jet?
Oh, that's sick, dog.
That's a banger.
But he would lose.
Like, it's not even like.
Yeah, I wouldn't.
He would give up so fast, but it'd be sick.
I mean, like, the thing with the private jet is it's the cost of, like, having it.
Just fucking sell it.
Yeah, I guess.
Dumbass.
I'll buy it off you.
All right, all right, let's see.
See how I got myself back in the video?
Oh, nice.
The one after that, we're testing crazy experiments.
So we're seeing if a brick wall can stop a train.
A Lego wall can stop a Latino.
I'll be there for that one.
If a tank connected to a train, which one pulls each other?
That's interesting.
What about a tank and a Chinese person?
No, see, he does this. That's a historic event. I'm glad we got you. That's interesting. What about a tank and like a Chinese person? Stop. No. See, he does this.
He does this.
That's a historic event.
I'm glad we got you.
Yeah.
That's a historic event, dude.
No.
This is why your ad revenue's low.
Fuck.
We're losing money.
We're bleeding money.
Damn it.
Bro, this podcast
could have had great.
You have me,
the family friendly guy here.
We could have had great RPMs.
And you just,
hey, you just said no
to $30,000.
Hey, you know what I do?
I reinvest the money, bro.
I give the money back.
Yeah.
All dozens of those dollars.
You give the money back.
We don't need those dollars.
We want content.
It's stuff like that.
So experiment video.
I don't know if you want to come.
The one after that, we're going to try to fix a thousand people's eyesight.
I think it would be cool.
Oh, I like that.
Yeah.
Because like just a lot of people just can't see.
And the only reason that it is because they just don't have money, which kind of blows my mind.
I love that.
Yeah.
That's beautiful.
That's philanthropy.
And that's philanthropy.
Yeah, you can come to that one if you want to.
All right, so what's the next one?
See, the problem is like if I go any further, sometimes like I'll just say an idea and then like there's 30 YouTubers watching.
They're going to go do it.
They're like, oh, you're doing that in November?
All right.
Guys, we've got to get it up in October.
They do.
So I can only give you the—
I'll be honest.
I am down, 100% down.
I fucking love what you guys do.
I think it's absolutely amazing.
I would be honored to be in videos.
So whatever one, I think it would be funniest if I was really afraid.
Okay.
And there are things that I'm quite afraid of. Well, we are going to Antarctica later this year. I was really afraid. Okay. And there are things that I'm quite afraid of.
Well, we are going to Antarctica later this year.
I will do that.
Okay.
Everyone says that.
We got like—
I will.
You will?
I will go to Antarctica.
Okay.
And we got a—Tariq's our person picker.
Post is wanting to go.
We might get Logan, KC.
Holy shit.
We got to see how many seats are on the plane.
Yes.
Tariq, does he get to go over Post Malone?
Yeah. Oh, shit. You don't have a white I are on the plane. Yes. Tariq, does he get to go over Post Malone? Yeah.
Oh, shit.
You don't have a white Iverson, though.
You know what I mean?
Come on.
You don't have one song.
Actually, you know what?
I want to rip Post, but he seems like a really sweet guy.
No, he does.
I don't think he's going to last in Antarctica.
Say again?
He seems sweet, but I don't think he's going to last in Antarctica.
He's a cowboy.
He's got that.
It's not last to leave.
He's a Texan, dog.
Come on.
Wait, it's... Let's just bring everybody. I think we got to leave. He's a Texan, dog. Come on.
Let's bring everybody.
I think we've got to bring everybody. All right, well, then we need a bigger jet.
I think we're going to need a bigger jet.
Do you mind sitting on Post's lap?
Oh, which way?
Can I face him?
That'd be kind of fun.
Cowgirl.
One of the things we're going to do while we're there is,
like, there's tons of mountains that have never been climbed,
so we'll climb a mountain in Antarctica,
be the first people to ever climb it. We have never been climbed so we'll climb a mountain in Antarctica be the first people
to ever climb it
we have to be the first person
to do a podcast
in Antarctica
I know
that means I gotta
bring the boys
thanks brother
bigger plane
bigger plane
I think Logan was
planning on doing
an impulsive there
yeah but nobody
wants to watch that
nobody wants to watch
all that
listen
we'll do it
at the same time
and let's just see whoever retains more.
Just like the YouTubers watching this with all the ideas, they're like, let's go.
Yes.
We'll bring Starlink.
I'll bring Starlink with us so that we get it up first.
Yeah, that's smart.
Genius.
I like that.
This guy's got it.
Okay.
We got this?
I think so.
We're going to go through all that effort.
We've got to really optimize it.
Talk to me.
Like, you know, less going off tangents, a little more structure probably.
Just really get that retention.
Some type of, like, story at the end that people watch the whole way.
You're really taking the essence away from this podcast.
Yeah.
No, what?
Is the essence to keep it random?
No, that's not how I got your eyes.
I don't want to be here anymore.
You know how, like, when British people ask questions, they're really just shitting on you?
Yeah, yeah, yeah.
That's what you do.
I'm not.
I'm trying to help you.
I care about you.
Are you trying to have a successful show?
I'm trying to get your attention up so you get more views so you can shit on Netflix more.
Let's go!
No, but we like Netflix.
Netflix is good.
We both use them, you know what I'm saying?
Yeah, but you make more money on your own.
That's facts.
Yeah.
How much is that?
Thank you so much for watching
Flangrant. Oh, fuck.
Now they're leaving in droves.
Now they're leaving in droves. Oh, fuck.
We're still in. Come back.
Hey, you lost 2-3%.
Do we bleep them? What?
Do we bleep that moment? You should or you lose
viewers. Oh, that
would keep them interested, actually.
Okay, okay.
Title and thumbnail for this episode.
What are some interesting things?
You were talking about sexual positions, I think.
You were talking about that.
Then it'll get suppressed.
That'll get dinged.
Yeah, it'll get suppressed.
Okay.
It needs to be like,
why Mr. Beast stalker or something like that.
Story of his town about Dubai or something.
Mr. Beast drinks alcohol for the first time.
Yeah. Yeah. Yeah. I think that about Dubai or something. Mr. Beast drinks alcohol for the first time. Yeah.
Yeah. I think that won't
get used.
That was good. Was that a good one?
That was pretty good.
You're pretty good in the bad bucket.
In the bad bucket. That's the worst.
We're talking about the good ones. Oh, we don't want to do good buckets?
We're talking about the ones that keep my age.
I've never done anything bad in my whole life.
Ever once? Never once.
I'm just a perfect person. Christian. No, keep my age. I've never done anything bad in my whole life. Ever once? Never once. Oh, dude.
I'm just a perfect person.
Yes.
Christian.
No, I... Oh, shit.
We got him back.
Sorry, Tariq.
Take that, buddy.
Crusades 2020.
Let's go.
Okay.
How Mr. Beast is making more African Americans.
Okay, that, I don't know.
I don't think, though.
That might.
What's the plural coming from?
Remember the goal here was to keep the money the same as I came in.
Yes.
Wait, what do you mean by that?
I don't know.
I just feel like you're going to just keep taking this and run with it.
Yeah, yeah, yeah.
We need to tame.
Tame it.
Okay.
I mean, here, just come up with, you're the data guy.
Come up with something great, and I'll just tell a story to give you the title.
Yes.
Oh, so start with title, and then we wrap story around.
Yeah, like ideally we would have done this before the podcast, so we could have tricked them.
Oh, shit.
That would have been genius.
Mr. Beast slaps Andrew Schultz.
That would be pretty good.
Is that a good one?
Can I do it?
Let's go.
Let's go, baby.
Oh.
Did he grab his nuts?
Yes, they were hanging down like a bulldog.
Yeah.
Oh, jeez.
So I didn't want you
to slap my butt
but then
when you grabbed the nuts
well you could have
slapped my butt
hit my nuts
I'm trying to have a baby
with my wife
gotcha
so I gotta be careful
here
can we get like a free
Tariq can you grab
like a free roaming camera
we can get like
we got a free
we got a free up there
okay
can you just punch it
on his face
I don't actually have to
slap you
I just need
like a
no face me
okay
and I'm like,
no, no.
Do I go with it?
Bro, my hand's so cold.
Just deal with it.
So now act like I'm slapping you
and look at that camera.
You have a cold hand, dude.
He's a robot, bro.
So act like I'm slapping you.
Look at the camera.
Okay.
Eyesight makes him click.
Dude, your hand is freezing.
I know it is, bro.
Feel how cold that hand is.
Oh, my goodness.
You don't get that.
Ex-machina.
No, I'm good.
Not you.
You know what my favorite moment of your Rogan was?
Rogan is getting all excited, or he's like watching somebody climb a mountain or some shit,
and he was like, dude, I'm getting scared just watching.
Look, I'm nervous.
Feel how sweaty my hands are.
He did.
And then Jimmy just goes, no, I'm good.
Joe was like, no, please.
He was crazy. Feel the sweat on my hand. Joe was like, no, please. He was crazy.
He had the sweat on my hand.
I was like, I really am good, Joe.
I don't need to feel it.
I think I was like, I can imagine what it feels like.
But you felt it, though.
Did I?
I don't remember.
No, you didn't.
I really don't.
That was the most alpha shit.
That's when I was like, yo, this guy's with Rogan.
You're on Rogan.
You're like, yeah, yeah, sure.
I just.
And you were just, he just goes,
you literally go,
I don't need to feel your hand.
He was so insistent on it.
He's like, feel it.
Like if we were this close,
he would have been like,
feel my hand.
Dude, I want to look in your hands.
We should look into that.
You think, yeah, what is that?
This is a problem.
It's freezing.
This is a very serious problem.
Yeah.
Is it Crohn's?
No, for real.
Like, can you beat off?
Or is it,
like can you jerk off? is it can you jerk off
or is it too cold
that's what is very weird
and I don't know
what's going on
yeah
my right hand
isn't freezing
but my left is
I wonder why
I wonder why
one of them
is pretty hot
bro
I haven't jerked off
I've been sitting here
the whole time
yeah exactly
that we know dude
you would have saw my dick
yeah
well you were looking
at the analytics earlier
I saw that the analytics I think you were looking at the analytics earlier.
I saw that.
The analytics is, I think, you're jerking off.
That's why this is here.
I'm like, oh my God.
There's a hole in the keypad when we take it.
There's a dent at the bottom of this computer.
Look at that, bro.
Dang.
We got our thumbnail.
There we go.
Okay.
I have one question about your content. As your audience gets older with you,
how do you plan on shifting the content to retain them?
We'll just make it better.
I don't know.
I feel like we need to do something.
We've kind of been doing like,
like every idea is innovative,
but it's like how we go about it's kind of the same format.
And so I'm ready to switch it up.
Any ideas, anything you're thinking on?
No, that's honestly, when I got home, that's what I was going to do.
Just lock myself in a room and try to figure it out.
It's been a while since we innovated.
But I guess, yeah, when the audience is older.
I don't know.
I don't know.
I kind of see that happen almost naturally.
You doing the Squid Game thing.
Yeah, it's like I just make –
That's attached to an older demo.
The thing is I don't really make content for kids on purpose or whatever.
I just do whatever
I think is funny.
So like,
you know,
maybe right now
my humor might just
be childish.
But I think as long
as I do things I like
because I've spent
so much time like
refining my taste
just to be what I think
does well,
that just,
that's what I'll do.
You know what I mean?
So I don't really try
to target anyone.
I just make videos
that I think I would
like to watch.
Yeah.
Okay, I'm curious.
Who's the most famous person you have their contact in your phone?
Oh, that's a sick question.
That's an interesting one.
Okay, I would have to scroll through it.
I have a weird habit of breaking my phone,
so I get a new phone every year,
just dropping it in water or whenever we're filming, it falls out of something.
But just a kid from North Carolina, you know what I mean?
The Rock.
All of a sudden, you get a contact on your phone, and you go, wow, I'm doing it.
Michelle Obama.
No, no Obamas yet.
Malia Obama.
Let's go Michelle.
I keep throwing some names.
I'd have to scroll through.
I don't even.
Sasha Obama.
Tariq, who's the most famous person we met? I don't even. I don't know. Sasha Obama. Tariq, who's the most famous person we met?
I'm drawing blank.
Like, I don't know.
I have their number.
Yeah, well, if we met them,
we probably got their number.
Connected with.
Yeah, right?
Yeah, is it?
Who?
Just say it.
Say it.
You're hurting me.
Leo, Leo, Leonardo DiCaprio.
Oh.
I guess Leo maybe.
Leo DiCaprio.
Maybe Leo, maybe.
Oh my God.
Why?
As soon as we bring up a guy.
Hey, in one year he's going to stop hanging out with you.
No, I have a dick.
We're good.
Wait, so how did you meet Leo?
What happened?
Well, his girlfriends love your videos.
They still eat cocomelon.
Okay, relax.
There's just this like...
When you go to Leo's house and the girls are all like
popping out their retainers
like oh my god
I love it
we're the play craft
we're the play craft
that was crazy
we're the play craft
you can say more
it's funny
how'd that happen
I met him
at an event
there's just like
I don't know
I don't know how much I can say,
but there's just like this super exclusive event
with just all these really rich and famous people.
And I just did not belong there at the time.
Yeah, yeah.
And yeah, he was just one of them.
How'd you get invited to that event?
Island?
Island in the Bahamas?
Well, I think it was like, I remember pulling,
I just can't say too much, but I just remember pulling up and there's like dozens of guys
with just like assault rifles and stuff.
And I was like, oh, it's like that high level of an event.
And yeah, and he just was like, so I ended up talking up there.
So it's like, I don't even know how to put into words.
Like everyone there was either like ultra famous or just like a billionaire.
They were like very, it was crazy having all those people in that room.
And then at dinner, they just pair you up with random people so you meet new people.
And he was the one at the table and we just –
And did you give a speech?
Yeah.
You were talking to him.
It was because a lot of them run companies and things like that.
So it was more just like, hey, invest in YouTube.
You're like TV fucking sucks.
That's basically what my speech was.
And they loved it.
And so it's great.
And do they know what you're doing?
Like when you meet these motherfuckers and you're like, yeah, 200 million people watch this video.
Yeah.
Most of them know because they're kids, to be honest.
So they're like, you know, my kid.
Kids are the most powerful influencers in Hollywood, by the way.
I believe it.
Yeah, that's a good point.
If we call and we need something and they say no, I just go, just ask your kids.
And then five minutes later, they're like, holy shit.
It's like, but
then if they're like, oh, I don't have kids, it's like, fuck.
Every show that I got greenlit when I was at MTV,
the woman who greenlit the shows,
her kid was a fan. Yeah.
It's great. They're the gateway to whatever you need.
They are. Yeah.
Which I live for the day where it's no longer,
oh, my kids love you.
I love you.
Yeah, yeah, yeah. Which is like every time they say that, I'm like, fuck, another one.
But – wait, what was even the question?
Oh, yeah, most of them knew me because they're kids.
Yeah.
I'm just wondering if these people like – these are people that they would cry if their TV show got two million views.
They would be the greatest day of their life.
And you're putting out weekly 100 million, 200 million.
That's bigger than the Super Bowl, I'm pretty sure.
Yeah, so it's like are they looking at you with – are they looking at you the way that they should?
Or are they purposely trying to ignore what you're doing because it makes them feel insecure?
Well, here's where I think it is right now.
I think like we're still – I think in like five years there's going to be a lot of YouTubers that leverage this influence and just spin off wildly successful companies
and just kind of fuck up the status quo.
I think we're still at the antithesis of it.
Because if no one's going to buy these videos or pay what they should,
we'll just start our own brands.
And it's already showing.
With what you're doing.
Like East Burger and Feastables and stuff like that.
So I think there are people who are big YouTubers
and now the new wave are big YouTubers
that understand how to use it,
leverage it to sell products.
So I think it doesn't even matter at this point.
Anything that's commoditized
or like a water bottle or things like that,
eventually influencers are just going to sell it.
I love that as your pitch to a company.
You're offering them salvation.
You're not going, don't buy an ad.
You're going, I will make you obsolete. I mean, that's kind of what's that's a rockefeller that
is fine it really yo like mcdonald's you better buy an ad with me yeah or you won't exist yeah
join standard oil or you or it's over it's like it's just i don't know anything that's commoditized
and not that hard you just the influencer can do it but just make it cooler you know what i mean
100 i think of smart water and this other stuff that popped up.
Yeah. Liquid Death did a great job.
Yeah, Liquid Death. But you have hundreds of these people that are just getting bigger and
bigger every single month on social media. And eventually it's just going to be more of a
predominant thing. I am telling you, dude, historic human being. And that's why I love that you seem
to still have this goodwill running through you of like, I want to donate, etc.
Because most of the guys like you are fucking
Carnegie or these people who build these
empires and don't give
shit. And that's why I look at you and I'm like,
yo, this guy should be president.
Let's go.
I mean, this is a huge compliment to you and
Rogan. It's rare that people that
have that much power, success, and
influence are benevolent.
Thank you. I mean, the thing is you can
make tons of money not doing good
making content, or you can just make tons of
money and help people. And so it's like
this one's just a little bit more fun, to be honest.
So, why not? Is there a group
of people that you're like, I don't want to help them?
You don't have to answer that.
You don't have to answer that.
Like a color people?
He's trying to bait you? Don't answer that question.
Yeah.
Okay.
Wow, your ad revenue is low.
That's good.
That's good right there, okay?
That's good.
Wow.
What is something that you want to creatorify that would be like 20 years down the line?
Like a university, an iPhone.
Like what is that thing?
Well, right now all I'm thinking, like, selling burgers and chocolate bars.
Like, I've got to build inventory, and it's kind of a pain in the ass.
So, next thing I want to do is software-related because it's like, if I build a mobile game, I can get one download today and 10 million tomorrow.
Infinite scalability.
Oh, you don't have to worry about getting buns and fucking meat and all these things.
Exactly.
And so, that's like, these things are crushing, but it's like, you know, you've got to manage the inventory of the chocolate bars.
Now, we're doing cookies, and we want to do this thing.
It's just like a fucking ton we want to do this thing.
It's just like a fucking ton of money and all this effort.
Whereas software is just infinitely scalable no matter where you are in the world.
So the next thing I really wanted to do is get into software.
Does it have to have a goodwill angle?
Is there a goodwill angle to Beast Burger?
Is that what drew you to it?
I want to make a burger that's a little less unhealthy.
Honestly, I was really hoping to get it where it was plant-based
but people just don't seem to give a fuck.
I will buy the plant-based.
I know.
So I'm trying to like, my long-term goal is to switch it where it is, all plant-based.
3D printed meat.
That's what you're going to be doing.
I'm just like trying to find one that like doesn't suck.
Like a lot of people still like, I like impossible meat,
but for whatever reason, like some people don't.
And some people don't like Beyond and like they're synthetically grown meat.
I'm like, we're synthetically grown meat.
We're always studying it.
I'm waiting for someone to get it where it just tastes the exact fucking same.
The second they do, I'm going to switch it over.
Agreed.
I think it's only a matter of time.
100%. Within 10 years.
The future is faster than you think.
It's a book of red ones.
Agreed.
Yeah.
Another thing I'm curious about, I know you want to be the greatest YouTuber of all time.
Who is the other great in a different industry that you look at and you're like,
I want to do to YouTube what that guy did to his industry?
Obviously, you have Elon Musk.
That's the one.
He's just the goat.
And why Elon?
Why not Bezos? Why not Gates?
Well, Elon is just doing
cool shit. I mean, taking on
fossil fuels and weaning us off. We've heard this a million
times. Until electric, while also taking us
to a different planet, while also coming up with a company to put
a fucking chip in our brain so we can talk without having to speak
words. I mean, it's all badass. And doing it
while also becoming the richest man in the world
is just fucking crazy. You know what I mean? He won.
There is no better person than him.
He's Tony Stark. Yeah, basically. He's doing all the
cool shit, and he won.
You would do that and give it away. Yeah, of course.
Which is cool. What's the point?
The point is to be the richest.
Exactly, but money
is just, to me, a means to grow your company
and help people and things like that, but I don't really
care to have a mansion.
I remember you saying that on Rogan. What's the point of making more money
just to buy a bigger box of women?
Jeff bought that $600 million
boat. Why? That's why
I wouldn't look up to him as much because
who cares?
Right.
I don't know.
Like, houses, cars.
They had to take down a bridge for him to get the boat out.
Did you see that?
Yeah.
They had to deconstruct a bridge that was built in, like, the year 1600.
Yeah.
What end of the spectrum do you follow?
Like, are you the kind of guy that's going to own five sports cars?
Autistic, I think, yeah.
Five sports cars and a mansion,
or are you the one that's just going to live in your studio?
I have a wife, so that changes things.
She can live in the studio with you.
No, she can't.
No, she can't.
She does not live in studios.
But I don't care that much about money.
I like experiences.
I like experiences.
And then every time I buy some material shit, I get into it.
And then once I am able to have it, I go, ah, I didn't really like this. And then every time I buy some material shit, I get into it.
And then once I am able to have it, I go, ah, I didn't really like this.
Yeah, 100%, which I think everyone needs to go through that little phase to like— Communal experiences.
That's what I'll spend all my money on.
Yeah.
And we went to Burning Man as a group, and we had this fucking amazing time.
I would love for us to go to fucking Antarctica.
I want us to go to World Cup.
But let's say you become a billionaire.
World Cup of cricket.
Yeah.
I'll have tons of those
experiences with all my friends.
You're not buying a mansion and ten supercars?
No, my wife is going to buy a mansion.
My wife is going to buy all these things.
I don't need it. I'll be honest.
I really don't need it, but my wife will buy all these things.
I like them. They're cool, but I don't need it.
Agreed.
I like that these things might make her happy.
That works, too. You just want her happy. I love making this woman happy but I like that these things might make her happy. So that works, too.
And you just want her happy, yeah.
And I love making this woman happy.
I know that sounds corny, but I genuinely fucking love making her happy.
So that works.
But in terms of me, I love great, unique, cool, communal experiences, communal joy.
Everything I've done has always been collaborative.
Like this podcast, we just keep on adding different people and characters
and it's just been awesome.
These conversations we have.
Even stand-up to me is not,
like, you know,
I like talking to the crowd.
I like them playing a part in it.
Yeah.
It doesn't need to be just me.
Everybody shut the fuck,
I want to know about you.
I'm curious about you.
So for me,
that's what I'll spend my money on,
I think.
And obviously my children
and giving them,
you know,
God willing,
the greatest opportunity
that they have to live whatever life they want to.
Why do you have a detachment from money?
Did you grow up in a way that you weren't
as connected to where you're like, yo, I need
to have this amount to be happy?
Well, money and
materialistic objects are different.
Materialistic objects, I just don't...
They're just pointless. Getting nicer cars or things
like that, what does it even fucking do?
And why do you think that?
Because you got cars and it didn't fulfill you?
Asperger.
What's more fun than building a business?
The less liabilities you have, the more risk you can take on.
It doesn't matter.
I can live off a couple thousand dollars a month if I need to.
It's rare that people feel that way about material goods without having them.
Agreed.
That's rare.
I did buy an i8 for a couple months.
And then you realize, you're like, this is annoying to get into,
to bend down so low.
It just doesn't matter.
And then I also bought designer clothes at one point, which is funny,
because right when I was like, this is fucking dumb,
which I said this on Rogan, someone broke in and stole all my clothes. And when I opened my closet after I got robbed when I was like, this is fucking dumb. I said this on Rogan. Someone broke in and stole all my clothes.
And when I, like, opened my closet after I got robbed, I was like, oh, this is perfect.
I was going to get rid of them.
I was like, I don't think that's a good thing for his buck when he sells those.
I had some Supreme shirts.
That's some Les Mis shit right there.
You're like, yo, the candlesticks, take them.
You know what I mean?
Oh, and he also took my Bitcoin at the time, too.
But he's a fucking idiot.
He didn't.
So I had, like had a laptop like this.
And right here was just written my private key.
I don't know what the fuck it was.
It just said Bitcoin private key.
Come on, Jimmy.
So he steals my laptop.
And I was like, I thought that's why my house got robbed.
The second I saw that front door kicked in, I was like, oh, they just stole my Bitcoin.
Because I also just recently tweeted about it. And it's like, fuck. And I go in there. I can't find my laptop. I'm like, oh, they just stole my Bitcoin. Because I also just recently tweeted about it. And it's like,
fuck. And I go in there, I can't find my laptop.
I'm like, god damn it. They just stole everything I own.
And then I just run over
to my desktop, which they didn't steal, but my
laptop. And I just like, I had
also a screenshot of it. I pull my private
key up there, and I'm like crying. I'm like,
fuck, it's not going to be there. It literally says
Bitcoin private key on my laptop.
And I'm like, they just took it.
There was like $2 million,
which was every dollar to my name at that point.
Because I took like a couple,
like a hundred grand one month,
put in Bitcoin, Bitcoin like skyrocketed.
And then I was literally just about to sell it
and fund a bunch of videos.
And then that shit went down
and I'm like crying as I'm loading it up
and my heart is pounding.
I'm like, please, it's there.
It's all there.
And I moved it real quick.
And like that robber's a fucking moron.
He's busy stealing my TV, my fucking blanket.
Instead of the fucking Bitcoin that was sitting right there.
Fucking idiot.
Fuck you.
That's the guy from the battle pipe.
Hey, thanks for stealing my designer shirt.
So I didn't want those anymore.
Just because he didn't like any of your ideas, guy from Dubai.
Oh, that's crazy.
But yeah, fuck it.
I think it's great that you realized that so early.
I realized that later, but I also made money later in my life.
And I think that, yeah, I don't know.
But everyone's different.
I think they're just people who are very entrepreneurial.
If you're entrepreneurial, money is the means to grow your business
and just hire more people and do more fun, exciting things.
Exactly.
And I don't think that's for everyone.
And freedom, though.
That's how I always look at money.
I'm like, I just want the amount where I don't have to do anything.
I can do the things I want to do.
I see it as just being able to hire more people and do more fun shit.
But don't you ever go, I want security.
I want enough where everything can be okay and all your guys can be okay.
No?
What? You're responsible. I don't know. I feel enough where everything can be okay and all your guys can be okay. No? Well,
you're responsible.
I don't know.
I feel responsible now.
That's why we grow the business
so I can keep paying you.
So you can do it.
Yeah, yeah.
Money is fuel to grow business.
But I don't think that's how
everyone should view it.
All right, guys.
We're going to take a break
for a second because
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the market right now. Let's get
back to the show. Is this your way of telling me I need to do better? Al, did you have to take a little pee break? I did.
Pee fucks up retention, dude.
Dude, what did we tell you about peeing, dude? They didn't see it.
I feel like we need to give our boy over here more screen time.
Yeah, me too.
Take it away.
Al, ask a question.
I got you.
What made you do the food pantry?
Ooh, that's a good one.
Like, started?
Yeah, like, did you grow up poor?
Like, why that of all the things you can do?
Well, so I do plan on making,
how do I say this?
It doesn't sound weird.
I just, like, I feel like there's a coin flip chance
I make a ton of money throughout my life.
So, like, I hope to one day be a billionaire.
And when I do, I do want to do just whatever,
start charities, ideally find ways to, like,
start a business that's ran by homeless people
and we hire them and they make products. And make products and it's a kick-ass business
but just figure out all these things
and so that was just kind of my way of
starting young and just trying to figure
it out now because there's even that, I'm learning
new stuff every single month about how to run a
food pantry so it's not like when I have
all this money it's like okay, let's start now
I'll have decades of experience
doing that kind of stuff, if that makes sense
Did you grow up rich or poor?
I don't know.
Like my mom paid 40 grand a year and there's three of us, so whatever that is.
But it was interesting because it was just my mom.
My dad left, so I don't know.
Have you talked to your dad since?
Anyways, new topic.
You think that guy who didn't get your Bitcoin was a fucking idiot?
This is the Bitcoin.
But no, I mean like that's where when I first started filming videos,
it was just like a shitty, shitty laptop, like a $100 laptop.
That's why, like here, we can go listen to them.
I didn't have enough money for a microphone.
I didn't have enough money for anything.
So the first three years of me doing it
was just scraping together money so I could buy equipment.
So look at this fucking horseshit quality.
Is this how you're going to take our ad rep?
Don't ask.
I'm an 11-year-old kid here.
It's like a Saul Minecraft trap.
But this is like running at two frames for a second.
I didn't have a microphone, and I have a
Bandicam watermark because I couldn't afford to buy
the recording software.
And I basically
just did this for three years.
Can we listen to the ASMR thing that you were just doing?
Do you keep these up intentionally as a testament?
Yeah, so people can watch it
so I did that
and then I saved up
for like six months
I bought a microphone
saved up for a year
bought a computer
saved up
like
so I actually had
100,000 subscribers
before I bought a camera
because I just didn't
have the money
and so
people were like
roasting me
they're like
this fucking quality
is dog shit
and I'm like
bro
I just
I don't have the money to buy a camera so I would record them on my like really old hand-me-down iphone yeah and
like that's what i use so uh which that was hard i saved up a bunch of money and i got my mom to
pay for like the other half and then that's where things really took off because i went from this
$30 webcam which was to like a nice iphone like nice at the time. And then, yeah, it shot up to 100K.
And everyone's like, get a camera.
I'm like, I'm trying.
Give me a couple more months.
So that was like the beginning of it.
And even then, like when I graduated high school,
I wasn't making enough money to move out.
And that was a huge problem because my mom was like,
go to college or move out.
And I was like, well, I don't have enough money to move out.
What the fuck do you want from me?
So she made me go to college, which this I did mention on Rogan.
You fake.
Yeah, and I was faking it, blah, blah, blah.
And I'll never forget, like, one day I came home,
and she's just like, you never do any homework.
I was like, yeah, because I'd rather fucking die than do homework.
I don't want to.
And I just straight up asked her, I was like, can you just do the homework for me?
Like, I just, it's just not fun.
This is like straight up torture.
And it was like that every night.
And that's when I was just going really hard.
And then I had that month where I made $20,000.
But the paychecks are delayed 60 days.
So whatever you earn this month, you don't.
So I'm like, I want to move out, but I only have like $100.
But I have $20,000 coming in.
And it was just like super weird.
So I moved out and borrowed money so I could move out.
It was like all this just so I could let my mom down
and she thinks I'm going to be a failure.
No risk aversion for you.
Oh, no.
It's weird.
I don't really feel risk.
It's funny that Alex Honnold was brought up in the Rogan convo
because I wonder if you guys have a similar approach.
My risk tolerance is like –
But it's also like at that point I had spent seven years of my life
compulsively studying YouTube, studying what does well.
She felt confident.
Yeah, exactly.
I think it's a little more confidence and probably what he has.
Like, I don't know.
It's like, this is my whole life.
Either it works or I don't know what the fuck I'm doing.
Yeah, yeah.
And then you paid off your mom's house, right?
Oh, yeah.
And then she's great.
My mom has multiple houses.
She can have whatever she wants.
Have you guys had multiple moments like that?
Like, any other moments where you guys kind of look at each other and you're like, oh, mama, we're doing it.
Yeah, she would love to tell these stories.
Like especially once we started making like good money, like $100,000 a month is coming in.
What is that combo?
Well, I would be like, okay, good.
Next month we're spending $101,000 on videos.
And she'd just be like, can you just spend $90,000?
And I'd be like, no.
I was like, money is a means to grow the channel and make better videos.
And it just broke her heart because she also lost everything in the 2008 recession and that kind of stuff.
So she's super risk averse.
And I'm like, I don't give a fuck.
Let's take out a loan.
Let's keep going.
And so we just did that for like two years because she had helped me with my taxes and stuff like that.
Doesn't she work for you now?
Yeah, she does.
Well, she does whatever she wants.
But at that time, it was like, she just was like, please.
Like she was even like, she would be like, because she loves me.
She's like, you know, if we got a million dollars that comes in like high at a hundred grand as a rainy day fund in case I just blow up.
And then I'd find it and I'd be like, oh, no, no, perfect.
We got an extra hundred grand.
She just hated it. I just went all in all the time and it's like oh we got to take another loan out this month and
she's like why and I'm like but I don't know it's not like I was trying to stress her out it's just
like that's just who I am maybe that's the confidence of coming from zero exactly I just
know you could build it's either this or it's like the thought of money sitting around when I
could hire more people or do better videos or give away more money
just literally would drive me crazy.
And no attachment to material things.
So like if I lose everything, okay, who cares?
I move back in at home.
But she's already lost everything, so she's completely different.
But there came a time after two years where I kind of just broke her
and she's like, you know what?
I trust them.
It seems to be working.
And I just told her, I was like, either you believe in me or you don't. Like either you think I'm going to make this work or you don't. And she's like you know what i trust them it seems to be working and i just told her i was like either you believe in me or you don't like either you think i'm gonna make this work or you don't
and she's like i do and i was like okay just let me do my thing and now we're great and after you
paid off her house and like the cameras turned off did you guys have a moment like holy shit yeah
well that's where eventually i was like all right so you don't have to be stressed out i was like
we'll pay off the house we'll buy you a second house if you want it here you're now no longer
debt-free now she's great because like she doesn't have to the house. We'll buy you a second house if you want it. Here, you're now no longer debt-free.
Now she's great because she doesn't have to worry about this imploding.
It's not like she made tons of money.
She still had 20 years left on her mortgage and stuff like that.
But now that that's not a problem, it's great.
Because at least now only my life's fucked if I fuck up,
which is what I wanted as well.
Yeah, that's huge.
You're willing to risk your life.
You don't want to risk your mom's life.
Exactly.
Even though I kind of was at the start,
but then that's when I sort of stepped back and I was like,
you know, there really is a chance this just implodes,
so why don't we just take care of you real quick?
Yeah, yeah.
And then I'll go back to like— That's something off your back, too.
Now you get to create more freely.
Yeah.
You're not going into every month like—
Oh, I was anyways.
You didn't give a fuck.
I just believed in it.
There was no world where we failed.
If we're filming 10 times longer,
we're spending 30 times longer brainstorming ideas, we're reinvesting
every dollar plus extra, because sometimes we're
out on loans, and we're just outworking everyone,
why would they not watch the videos? That was
just my logic. It was like foolproof. There's no way it's
going to fail.
It's not the correct logic,
and you shouldn't, but I was
naive, and that's what I was convinced of.
I think that is the correct logic.
If you're working that much harder.
Assuming you have the right knowledge of the algorithm,
because I've seen motherfuckers work really hard,
reinvest everything, and just end up with nothing.
But I had that confidence
because I spent seven years prior
studying and obsessing over it.
Some people like to just jump in
and basically skip the knowledge stage
and do it.
I see it happening and I'm like,
I don't think you know as much as you should.
You really shouldn't reinvest everything.
Maybe you dial it back a little bit.
Because you can kind of tell when people get lucky
or when they actually know what the fuck they're doing.
And sometimes people get lucky and they think they know what they're doing.
Exactly, and it's like, hey, I would just maybe reinvest half the money like it's like every every crypto
investor until the crash exactly that's it that's it yeah but it's not just crypto it's a stock
market too it's like everybody was everyone else like i'm a genius and then it crashed and it's
like oh here's reality genius till you're not actually, I like it, the better phrase is like,
you're an idiot until you're a genius. Until you're a genius.
Yeah, or like you're a loser or whatever,
if you're super obsessive.
Yeah.
Like, it's funny how like
if you have 100 subscribers
and you're super obsessive
and you know life,
it's just like,
you're a fucking idiot,
you're a loser, get a life.
But if you're that same person
with five more zeros on the end,
you're a fucking genius.
And it's so funny how it changes.
And if there's one thing I could change.
How do you think it's supposed to work?
I don't know,
but I just know it's like,
when I was younger,
it was just hell.
Like,
because I didn't relate to anyone.
I didn't watch South Park
or movies or anything
while everyone else did.
And like,
people at the age of 15
just can't comprehend
having drive
and wanting to work.
So you're just like
this little outcast.
Yeah.
And so you're probably surrounded
by all these people who are just as driven.
Oh, and those same people now will call me up and be like,
holy shit, you're a visionary.
It's like, yo, back then, why would you
make my life hell? Because I didn't
watch whatever the fuck was on TV.
Which is, I'm fine. I don't care.
But I feel for the younger people
that are like that. Our system
basically beats it out of you
almost in a way where no conform there was like bullying for like just you and your obsessiveness
from not bullying but i just like i you didn't fit in yeah 100 didn't like i would talk about
youtube and it was just an ongoing thing where they'd just be like do you know anything besides
youtube are you capable of anything else besides youtube and I'd be like, eh. Well, no,
but back then,
I didn't know what to say.
So I just didn't talk.
There'd be days where I just wouldn't say
a single word in school
because all I knew
was YouTube.
And since no one cared,
and this was way before
YouTube was cool,
before you even knew
you could make money,
I just was like,
what do I talk about?
What do I say?
Do you think that,
do you think
you got lucky in that you were obsessed
with a thing that became
the form of entertainment in the
world, or did you know that it was
going to be? That was luck, 100%.
Because that obsession very
well could have been Vine
or hosting a TV
show or whatever.
Or Vine, exactly.
So, agreed.
The best thing that ever happened to me is I fell in love with YouTube at a young age.
Because I also think it takes 10 years
to really master something.
10 years and 10,000 hours is kind of the start.
More like 30, 40, 50,000 hours.
And so I just started mine when I was 11.
So you had that early.
Yeah, most people start theirs when they're like 20, 25,
whenever they get out of college.
But what's OP about that is the earlier you make money,
the more it compounds, the more the knowledge compounds.
Because now when I'm 30, I have like a whole 10 years of obsession on them.
So it's like really hard for people to compete with you.
100%. If you find it young.
And you're always going to be compared to the people around your age.
Exactly.
So they're like, why the fuck is this kid 24?
Exactly.
They just graduated college.
And no one's going to catch it.
I've been grinding since 11,
so I'm 13 years in this bitch.
You know what I mean?
Like, good luck.
So, but that's the thing.
Like, that's an anomaly
and you're like ostracized
from society
and you're a fucking weirdo loser
every step of the way
up until, you know,
it works.
And so I wish we could like,
I don't know,
have a,
I don't know the answer
how you would do it.
Because like,
what's the difference
between that and just actually being a fucking obsessive loser over something unimportant? I don't know. I don't know the answer how you would do it. Because what's the difference between that and just actually being a fucking obsessive loser over something unimportant?
I don't know.
But I do wish there was a way we fostered it a little bit more and didn't beat the shit out of people who, you know.
Yeah.
Maybe that happens now.
I mean, it's so commonplace that these kids are going to have – every kid has a YouTube page, it feels like.
YouTube aside.
I'm just talking about everything in general.
Anybody who's a little bit outside of the box.
Yeah.
I think like obsession
over things,
like we should allow
and we should encourage
people to be obsessed.
If you find that thing
that you're like,
Yeah, it's like your soul's
way of guiding you.
Exactly.
You know what I mean?
Yeah.
Yeah.
And some obsessions are okay
and then some are weird.
Like heroin.
You know, maybe not.
But like if someone's
obsessed with a guitar
at a young age,
people would be like,
oh, that's cool.
But if you're obsessed
with YouTube,
they're like,
oh, you got to go outside more. You have to play more
sports. But again, I think that's also exposure.
Now that we see guys like this, we're like, oh, that
there's... Now it's normalized. There's a means
to that. Yeah, exactly. But you needed
one person to break through. Exactly. You need the person to
break through. I mean, like, Tony Hawk said the same thing
about skateboarding. I know that sounds crazy.
Tony Hawk was like, yeah, I was bullied for
skateboarding. Skateboarding wasn't cool.
Like, they made fun of us. Like, they were calling them names. Skateboarding wasn't cool. They made fun of us.
They were calling them names and shit for being a skateboarder.
I've never heard that story before.
We couldn't believe it.
We're all sitting here like, wow, skateboarding is the coolest shit.
You got Tony Hawk on here?
Yeah, yeah, yeah.
Good for you.
We got Mr. Beast on here.
But yeah, so Tony was there, and he was like, yeah, it wasn't cool at all,
but I was so upset.
It's really interesting.
You see successful people, and it really comes down to upset.
I hear this kind of story
from all of them. Every single time, right?
Yeah, it's crazy. You have to like
It sounds bad.
Your obsession outweighs the insecurity
of being an outsider. Exactly.
If you're not doing this, you might
as well just be dead. What's the point of life?
And most people, the insecurity of being
an outsider will make them push
away their obsession. If you're young and you're not slightly being made fun of for your obsession, you're not obsessed enough.
Yes.
Like 100%.
And that's fucked.
It's not how it should be.
But that is just society.
And it's okay to not be that obsessed.
Like not everybody needs to have a singular focus.
But if you do have that and people are making fun of you and that thing might be able to make money.
Don't be afraid of it.
You will be all right.
But it can.
No matter what it is, it can.
It's like, what is it?
If you make just like $100, when you break it down
you really need to make like $100 a day to live off of it.
Which isn't like crazy crazy
depending on the obsession.
If you actually think about something every day
for 10 years,
it's pretty hard not to be able to find a way
for that to be valuable. Not to mention with the internet.
Whatever your niche is, there's at least 10,000 other people that are willing to like for that to be valuable not to mention with the internet whatever your niche is there's at least 10 000 other people that are willing to pay for
you to be a part of your niche dude we say this about drug addicts all the time it's like if they
applied that effort towards anything else in life like a hundred dollars a day is nothing if you're
like a real drug natural addiction like that's the thing you're looking like that's what this is and
every every second of your day is how do i make some money so i could have that thing i love yeah and what if every second of your day is, how do I make some money so I can have that thing I love?
And what if every second of your day is, how do I figure out this YouTube thing
so I can make some money?
So with that obsession,
are you ever going to not do YouTube?
Well, I think
it's pretty
crazy how
most people,
they spend most of their money on
ads or startups or things like that that getting the company off the ground.
I think it's a pretty crazy place we can be in.
Let me switch to newer videos.
I can launch a company and obviously I love it.
This is what I was put on the surf to do.
I couldn't stop if I wanted to.
But it's also probably the most lucrative position I could be in
because I can do anything I want and instantly show 100 million people.
There's never been someone in this position ever before.
Beansburger is crushing it.
It's going to do over 100 million this year.
Feastables is crushing it.
Isn't that fucking crazy?
And our other stuff as well is crushing it.
And that's just like we're just getting started.
Sorry, go on. I have a- How many, sorry, go on.
I have a question after about this, but go on.
Go ahead, hit me.
How many of these companies do you think you start
and become successful before the big companies start going,
fuck, advertise with them, advertise with them?
I think like, well, I think you're going to see,
I know a couple of people who are just crushing it
with companies and like next year,
you'll probably see a couple of people
who become billionaires off of YouTube. And then I think that's when they'll turn heads. When did you say, next what like next year, you'll probably see a couple people who become billionaires off of YouTube.
And then,
I think that's when
they'll turn heads.
When did you say?
Next what?
Next year, probably.
Probably towards the end
of next year.
Can you say who those people are?
Yeah, yeah.
I think we can say who those people are.
But I think like other ones,
like I'll tell you after.
But yeah,
there's at least like three people
that like in the next year
will probably be
YouTube billionaires.
And that's when they'll start
to turn their heads.
And then when people start making like $10 billion companies or whatever, they'll realize it, like the power of it.
And Ryan's toys.
No.
Fuck no.
But, yeah, it's just so – no one's like – A, no one's ever had this large of an audience on YouTube and other platforms as well before.
And then a lot of the people who are getting it are very entrepreneurial.
And so it's going to be crazy to see what happens over the next five, ten years.
So what Andrew said is, oh, these companies are going to be like, yeah, we have to advertise with them.
Did they miss the boat?
And now it's, well, we can't even advertise with them.
No, because not every YouTuber is entrepreneurial.
My end goal is to get it where obviously we're only ever promoting our products.
And we have mobile ever promoting our products.
And we have mobile games for one video, the next is our snack brand,
the next is Beast Burger, the next is whatever other thing we do.
Because it's basically like a Super Bowl ad, every video.
And so it just gets pretty OP.
And then on top of that, Feastables, we just launched in Walmart.
And I haven't even mentioned it yet because it's not in all of them.
But it's selling like crazy just because people are like, oh, it's Mr. Beast. I like that guy.
Same thing with Beast, where before I ever promoted
it once, before people even knew it was a thing,
we were doing some days like
$40,000 because people were just like,
oh shit, it's the guy from YouTube when they opened up Uber Eats.
Without you even saying it. They didn't even know what it was
and they were just ordering it. And I'd see people on Twitter
like, bro, someone's stealing your branding.
And I'd be like, oh, no, no, just wait a day.
Really?
Because you needed everything set up before you were going to drop it.
Yeah, because we needed to test and train the kitchens.
But the point is, they see the beast logo
and they're like, oh, order. Same thing that's happening
at Walmart. I haven't promoted it yet.
And we're still selling crazy volumes.
Today was pretty wild.
We're only in a fraction of them. We did over
100K today at Walmart. And we're not
in all of them on just Feastables.
So that's just pure branding alone.
So that's the thing.
You get a promotum here, and you get a drive-thru sales.
And then also just because everyone knows who you are,
which is kind of my thesis.
Every time I walk in Walmart, I have to take 30, 40 pictures.
So if I had a product there, those same people would probably buy it.
Which is working.
And I also think you specifically have goodwill with your audience.
Yeah, exactly. I think that there are certain people
who make content, and I don't think that the people
like the creators. Exactly. They know by buying it
it's not just going to pay a Lamborghini or
whatever dumb thing. So, yeah, so like
they're crushing it. Like, we're just getting started.
Why would someone not want to support you?
They're giving you money. I agree.
And you're going to give your fucking money away.
Agreed. You know what I'm saying?
I'll never use it to buy a supercar or a mansion.
It's just to pay my employees and just give it all away.
So if I'm going to buy a Hershey chocolate bar.
Which is horse shit.
Which is horse shit.
Or a Feastable.
Great.
Great.
And the Hershey is going to go to what?
What is that going to go to?
Some rich guy.
Some fucking rich dude.
Yeah, fuck that rich guy. Fuck him five festivals every moment but no so it's like crazy so and if you extrapolate that assume if we can be relevant like this for the next five years maybe even 10 if i just kill
myself you know then it's like it just gets crazy you know what i mean yeah so somebody being obsessed with youtube it doesn't
like um bother you that you don't tap into other markets that like just don't know about you yeah
because like before mark and i'll be honest before mark brought you up had no idea who you were 100
what kind of entertainment do you consume the black black panther yeah you've seen black panther
he likes that yeah i gotcha so it like, you gotta, and it's like,
I don't think I know anybody
who knows you
unless they have kids
and then their kids know you.
So it's like,
I'm sure as somebody
who's obsessive,
that must bug you a little bit.
Yeah, well,
it doesn't bug me.
It actually gets me more excited.
So my big thing recently
is like,
you know,
YouTube is the platform
every month
that has the most people
come watch it
more than anywhere else.
So I really did want to
try to get as big as possible
and number one on that because it was just kind of a no-brainer
because no one has ever captured
the audience that is YouTube.
So that's kind of step one. I agree we are getting
to the point now where it's like not going to
there's no world where we're going to wake up
and have 500 million views a video.
I feel like 100 million views a video is where it's like
it's capped.
Which is where I do eventually want to do that stuff.
I want to have people like The Rock or whatever,
people you might know in videos and also do things that appeal to more people.
But it's just one of those things where if you try to do everything,
you just kind of suck at everything.
It's like YouTube, Google owns YouTube.
Every time you search on Google, a phone will see YouTube,
comes pre-installed on Android.
It's like YouTube's just fucking cheat codes.
And YouTube is the biggest platform ever,
and it will be.
It's the second biggest search engine behind Google.
It's just fucking massive,
and it's growing like this year over year.
So it's also like,
if I'm just number one here,
and it just keeps growing year over year,
then it's...
That's interesting, though.
That in and of itself is just beyond lucrative.
Yeah, treating yourself as the YouTube show.
That's always what I wanted to be.
So to answer your question, it doesn't really make me feel bad.
I'm in the best place to be, and I'm very excited because I see YouTube growing.
And if I could just maintain what I have, I'm beyond ecstatic
because I don't need everyone in the world to know me.
I just need to be the biggest YouTuber, to be honest.
And you don't have any reservations about Google's plan for YouTube in the world to know me. I just need to be the biggest YouTuber, to be honest. And you don't have any reservations about
Google's plan for YouTube in the next
10 years? You just adapt.
Whatever they do, you just go with the flow.
Because I trust their ability to make a platform,
but I don't necessarily trust their ability
to know content. Yeah, they might
change the algorithm, whatever, but you just adjust.
That's the thing. I'm not hard set on anything. And you don't mind
adjusting? Yeah, I don't give a fuck. Do they call you?
Do they ask advice? Get the fuck out of here.. Do they call you? Do they ask advice and shit?
Get the fuck out of here.
Is that crazy to you?
Wow.
The arrogance.
Why would they?
Because you mastered it.
It's like with fucking Catch Me If You Can with Leonardo DiCaprio.
It's like-
You hacked the FBI.
We're hiring you.
Come on.
We like you.
Well, everything I believe is out there on the internet.
So you probably watch all my podcasts and stuff like that.
But drop the ego.
Have a phone call every once in a while with you and say, what do people like?
Where are we?
And you are their number one brand ambassador.
Nobody at your level speaks about YouTube
as glowingly as you do.
Yeah, I mean, we have a great relationship.
Don't get me wrong.
If I have problems, it's not like they disrespect me.
YouTube's great.
But it's just one of those things
where I'm just kind of doing my own thing.
And then you're cool.
I love the platform.
I think they should change nothing
and just keep it how it is.
Actually, I think what's kind of smart about them
is that their algorithm gets to be honest because they don't have their own content.
Whereas a Netflix algorithm is not honest.
They're going to promote their own shit.
Supervised, yeah.
I love the fact that they have almost nothing.
I guess they partner on certain things, but they don't do that anymore.
They stop doing that.
So whenever they push out –
That's the thing.
There's no feedback for me to give.
I love the algorithm.
It gives you what you want to give. I love the algorithm.
It gives you what you want to watch.
I'm very happy with it.
But no, eventually – what would you say your demo is?
Even stuff like this gets it out to a lot of older people.
I assume your audience is like – 55, 60.
55, 60.
What?
Is it like mid-20s, right?
It's like 25, 35.
Yeah, exactly.
So that's why I want to start doing stuff like this in the future.
Hey, you're welcome, dude.
What was different about the Squid Game video?
What did you tap into that outside of Zeitgeist?
Well, there's a lot of things.
Because A, it was a mega, giga, crazy trend.
But that was also the first video we ever used CGI.
I was like, I at most spent like $2 million on a video up to that point.
That one we spent $4.2 million.
That was like, I at most spent like $2 million on a video up to that point.
That one we spent $4.2 million.
So like, it was like a mega fucking ultra trend, supercharged with our biggest budget ever.
We scrapped all our videos, went all hands on deck, 30 minutes of just everything.
I poured my heart and soul into it.
And like, I think it was just like a right combination of everything. More money, more effort, more time, super trend, stir it all together.
And the only ad you did was for your bar,
I'm pretty sure, on that episode, right?
There's a mobile app.
I thought it was great. The way you guys did the
integrated ad.
Which I don't understand why more people don't do that. Make it part of the content
so it's not boring.
And how was that day? That day the Squid Game
video comes out, you push publish.
What is the next 12 hours? It's crazy. like that month we gained on just the english channel nine million no
actually i think we gained 10 million subscribers jesus yeah fucking crazy across all the platforms
that month we gained like 25 million his fucking warm hand was warm
beating that squid you know it was I'm saying? It was wild.
But, like, what was that day?
That broke the world record for, like, most views on a single YouTube video in a day.
Did you know within the first hour you were like, this is a rocket ship?
Oh, 100%.
Did you know before you posted it?
Oh, yeah.
Before, I had a – so, what I did there, which I don't normally do, is I was hyping it up on TikTok, which actually worked really well.
So, like, I was showing the sets before.
Yeah, that's true.
You've never did a promo
really for it. Exactly, because I don't know.
But that one, we were just so fucking balls deep
money spent. I needed this to do
well or fuck. This is like
bedding the farm on the video. So
we were showing the sets, getting
people hyped, and we were getting 30
million views on a TikTok of people
just showing them parts of the video.
Not even showing the contestants, just like, hey, look what we built and they were like exploding so like by
the time we uploaded there were like millions of people on the channel just like refreshing waiting
for it to go live and they're like people begging for us to drop the video so which that worked
really well it was like that's the thing like Spooge Game was us doing everything perfect with
a giga trend it's gonna be damn near impossible to like recreate all that
like every factor
just fell into place
the perfect video
with the perfect trend
and the turnaround
was quick
with the perfect hype
with the perfect everything
like I don't even know
like in hindsight
I don't know how we did it
45 days
it was fucking hell
and 150 people
working on that video
it was like
fucking crazy
yeah
even like
so
and we were pulling on
every connection I had
like we had different
YouTubers like we put squibs on them these devices so we could kill them by popping this and like so Even like, so, and we were pulling on every connection I had. Like, we had different YouTubers.
Like, we put squibs on them, these devices, so we could kill them by popping this.
Yeah, I remember, yeah.
And, like, so, like, that connected to, like, the Wi-Fi center in this giant stadium that we were doing the red light, green light.
But the first day we went to film, the Wi-Fi crashed.
There was too many there.
Oh, my gosh.
And then we rebooted, and now certain phones are dying.
Fucking hell.
So, I gave everyone who came out $1,000 all $456,000
of them. I was like, hey, sorry.
So that's why I went from $3.5
million to $4.2.
Yeah, because basically we had to re-upgrade
the system in the stadium to handle
456 individual devices
so we could kill them. $456,000?
Yeah, so I gave them all grand.
I was like, all right, just come back in the morning.
You could have given them $500. You know that, right?
Yeah.
Oh, well.
And then so we did that.
And so that threw on more.
And this was like all these –
it's actually supposed to be a $2 million video that turned into $4.2 million.
And that's when I was like $2 million was already crazy.
Yeah.
And I'm like, fuck.
By the end of it, I'm just like, bro, this doesn't crush.
How much does Squid Game cost?
What?
The actual show.
I think it was like $9 million, right?
Wow.
And that was 10 episodes.
Look at the ROI.
Eight hours of content.
Mine was like a 25-minute video.
Look at the ROI, bro.
That is insane.
Bro, I'm crying.
But it's because like, yeah.
Most movies are less than that.
It was a lot, man.
Because we were like, we're also in bumfuck nowhere.
So there's not studio space.
I love that you stayed in North Carolina.
That's so fire.
But one of the negatives of North Carolina is there's not studio space.
Infrastructure.
Yeah, so it's not like I can just go rent a bunch of studios.
So I'm like, oh, Red Lake Greenlight was like in a rodeo station where they like fucking wrangle cows and shit.
And we're like, clear out the animals.
We need a fucking set here.
And then we're like, any churches here with open –
because there's a lot of churches in North Carolina,
not a lot of warehouses.
And so, you know, you find like a church here for a set.
And then you're like, we have our big studio and you do sets here.
And we're like scraping the barrel to to find space to build all this shit.
And then you have to build the infrastructure for the Wi-Fi.
Just even that system, man, was so crazy.
We had to build a custom, which I didn't.
Obviously, we hired people like William Osmond and other people,
but a custom app.
So it has all the numbers of the players
so I can tap and kill them when they die.
So their squib explodes.
But we also have to make sure their squib doesn't light on fire.
It's crazy, man.
All this in 45 days while building these sets while also doing CGI for the first time.
I mean, I just, like, I was terrified, man.
That's what I was thinking.
I was watching.
I was like, there's no way that one of these didn't fucking light on fire or something happened.
Because you actually have, like, a mini, I don't want to call it explosion.
Yeah, there was.
Yeah, it was smoke.
And that's how we got the real effect.
It was, I think it was red at first.
And then I was like, fuck.
It like clicked like before we were about to film.
I was like, we can't have blood.
We're fucked.
Which is why we switched the color.
And it was so much.
So between that, which we've never done before in our custom app,
and the Wi-Fi system, and these crazy sets,
like walls like taller than I've ever seen before.
Plus, the top of it's a
stadium. And when we're filming, they're like,
we're just going to turn it into
blue sky, like Squid Game. We're just going to CG it.
I'm like, what the fuck does that mean?
We're just going to CG this roof up?
That was your CGI? Was the roof?
Yeah, everything, man. It was fucking...
And I'd never done this any before,
so I was just losing my goddamn mind left and right
because where the fuck is right there?
Yeah, it's right on there.
Oh, yeah, there we go.
I like that you did 456 too.
Yeah.
Well, because I couldn't afford to do more.
Oh, my God.
The fuck is this zooming?
This is bad for retention.
So, yeah, that sky up there is not real.
Starting at the end of the blue is all CGI?
Yeah, all CGI.
We're in a studio.
What we did was we took the lights,
so we had to install a grid system,
and then we angled the lights in a way
where it was looking like it came from a sun.
So all the lights came from a certain direction
to mimic a sun.
Wow.
Yeah, and then obviously those explosions are real.
Hey.
Carl.
They're all so quiet.
It made me feel so weird standing in front of all these people
while they didn't talk.
Yeah.
Because it's like, I don't know.
They were all just staring at me.
It made me feel uncomfortable.
Do you know if any of the people that came
hadn't seen Squid Game yet
oh quite a few
yeah yeah
I think I'm coming up
I asked one of them
and they say that
where is she
oh yeah
that girl
she never saw
yeah she's playing
the main character
and she had never seen it
hilarious
oh that's crazy.
And what is this day?
Like, you wake up.
This is your Super Bowl.
You spent $5 million on it.
It was everything.
What is the pregame ritual that you have?
Well, I mean, well, so we do this, but this is the second time we did it
because the first time we had to, you know, fix the routers and everything.
But, like, you sleep, like, okay, I need eight hours.
Oh, no, we were dying.
We were all dying.
Wow.
That was a lot.
That was the hardest thing
our team's ever done.
I mean, I was just,
like, we look at all those people
in those red suits
piled around the side.
Yeah.
I mean, like, everything, man.
Like, 150 people
were working on this video.
I just,
those were the most hectic
45 days of my entire existence.
Each one of the red suits
is home team
or some of the year hiring?
Bro, I don't even remember.
Like a day hire.
We just, well, this was the second day. So the second Bro, I don't even Like a day hire. We just,
well, this was the second day.
So the second day,
I think we literally
just pulled in people.
Like anyone that knew anyone.
I just needed people
because we ran out of people
to pull from.
Wow.
Yeah.
And what is your mood like
on a day like this?
Would you consider yourself
Oh, I'm so stressed.
Are you easy to work with
on a day like this?
I'm not talking to many people.
Like I'm obsessing over
like how do we get this,
the retention good?
What, like, you know good, what do I say.
You have one shot for a lot of this.
Exactly.
This I can't redo.
This is a real countdown going.
And if I don't like it, there's nothing I can do about it after I film.
That's the big thing with a lot of our videos is because they're not scripted.
If there's a moment where it's like, hit this shot, you make a million dollars.
If you don't get the shot, I have to pay the guy whether or not he makes it. Or I have to pay the guy
if he makes it. So if we don't film it
properly, there's no like, oh, the cameras
weren't right. So you're pretty intense. Are you ever yelling
at people? After the video, do you have to be like,
hey, I'm sorry about that? Oh, no, no, no. Obviously not.
It'd be dumb if I yelled at people.
So you're just calm, though. Focus the calm.
I'm not yelling, bro. That shit works, bro. That's how I do it.
I mean, yeah.
Yeah, yeah, yeah. It's pretty effective. It feels's how I do it. I mean, yeah. Yeah, yeah, yeah, yeah, yeah.
It's pretty effective.
It feels good, if nothing else.
What's some of the other CG?
He's just doing this so he can flag the interview if he doesn't like it.
No, but I like going through this while he's here.
Oh, that's a sign.
Wait, where the fuck is this mouse?
Bro, you guys could get a better setup.
This is annoying.
Come on, dude.
What is the spike?
Oh, I know.
Yeah.
Where the fuck is a wide shot?
So, like, none of this, that's all blue screen.
All this background is, like, CG.
Oh, really?
Yeah.
Well, this is black.
Okay.
Here.
All that is blue screen.
Actually, black screen.
The earlier one is blue.
So, this was just, basically, what we did was we got this black mat,
just super black
that doesn't reflect light
and then
that's our studio
so it's like a wall
covered in all black
it's a super big studio
and then the floor
is covered in all black
and then they just
lowered the floor
and then added poles
so it's like
yeah yeah
bro I didn't know
what the fuck I was doing
I was just praying
it looked good
this was all blue screen
none of that's real
so I'm also like
bro this is going to be
horse shit so we're standing
in front of just these blue screens, and they
took this and
CG'd it down
here.
So what the fuck?
See down there, right below the foam pit?
That thing's there. So it's like,
I didn't even know what these guys were talking about. So crispy
are the goats, the people who worked on it.
So we're in a different room, blue screen in front of these things where we pick the balls and they're like
yeah we're just gonna put it below the foam pit that's in that uh fucking warehouse covered in
this and then we're gonna put these spikes here and and i was like there's just no shot this is
two shots come on top of each other it's crazy and i'm literally i'm losing my mind i'm looking
at him i'm like mic, you're fucking crazy.
If you think this is going to look good,
you're just going to magically stack these shots.
And one of these shots is just straight up a fucking blue screen.
This is one of the most impressive parts of the video.
Oh, yeah, it's great.
It's the altitude.
And I was like, how tall is this fucking thing?
I was just wondering this.
Here, can you put your hand on that TV?
Go up to the, on the left thing.
Go up higher.
So right there.
Everything below that is not real.
So we built that and everything above it.
But now move it to the right.
Move it to the right.
Right there.
That is real.
That's the people outside the studio standing in front of blue screens.
And they're, they CG'd in.
So this is the last one.
But in the earlier ones, there's tons of people there.
So they're like, they're, bro, they're fucking, I don't know.
How was that feeling giving up all that control?
Oh, I was terrified.
I was fucking terrified.
I was like, I was certain this was just going to turn out horseshit.
You'd see like shitty green screen, you know, whatever.
They pulled through.
I felt a little bit better after we finished.
There was like a team of like 30 people or something crazy just in there.
We took one of our rooms and converted it to just a giant editing room.
And once they were just like going ham, I was like, okay, now I feel a little better.
They were supremely confident when they were speaking to you about it?
Yeah, they were.
Which is why it's great working with professionals because I don't know shit.
They're like, oh, no, this will be great.
And I'm like, what the fuck do you mean?
It better be.
What do you mean?
It better be, yeah.
I was like, this just doesn't feel good.
Like how?
I'd look over and be like, this is 10 feet in there.
He'd be like, yeah.
I'd be like yeah but in the video
it's 500 feet
he's like yeah
it's like how
how the fuck do you mean
and he'd be like
that wide shot over there
like what
alright more stuff
from this video
sorry
we're hurting our attention
how many views
is that now
probably just shy of
well English or everything
English
and then everything
280 English
probably 400
everything
280 is almost
the population of America.
Yeah, that's crazy.
Imagine that, bro.
That's crazy.
This scene wasn't that crazy.
We gave them the bag of marbles.
They do it.
I don't know.
A lot of them were very dramatic, which is cool.
It's good content.
Some of them, it just didn't even feel real
because some of them would play it up.
I feel like you don't have to.
Yeah, yeah, yeah.
Then the ad.
I don't know.
Was there anything else cool? The ad was fucking great. Yeah, the ad is cool. Oh, the't have to. Yeah, yeah, yeah. Then the ad. I don't know. Was there anything else?
The ad was fucking great.
Yeah, the ad is smart.
Oh, the fucking glass bridge.
Yes.
This was great.
Look at that.
Is this also doubled?
No.
So everything below,
the foam pit was basically sitting on the ground.
Oh, wait, no, no.
So the, what is it?
The tug of war one was just sitting on top of that.
And then when we went and filmed in the other studio for the marbles here,
they were pulling the road off of it and underneath it was this.
So we built tug of war on top of that.
So that's why it looks similar.
But then we just put that foam pit down.
But below the foam pit is.
Is not real.
Is not real.
Unbelievable.
Unbelievable.
But so you jump.
You do fall in a real foam pit.
And then everything below we just did to make it look more dramatic.
Phenomenal.
And then, like, these shots are fucking crazy.
Like, I don't know how they fucking did it.
Look at that shit.
Yeah, that's crazy.
So that's why I did well, because, like, I don't even know how we did this.
It's fucking wild.
And it was genuinely terrifying when those things fell through
yeah
like yeah
it's crazy how this played out
like it did in the show
yeah
the actual psychology of it
was the same
at some point
no you could jump skip me
I took the risk on this one
you do it on the next one
and I tried not to influence it too much
so like
yeah how much do you coach
the actual contestants
I mean I was telling them
but they had the full authority
to do whatever they want
so I'd be like
hey you should really go time's running out and I'd be like, hey, you should really go.
Time's running out.
And they'd be like, okay.
Have you ever had that
where a contestant
just botched a video?
Oh, all the time.
Really?
It's annoying.
Like sometimes you'll give
someone a hundred grand
and they'll just be like,
thanks.
And I'll be like,
anything else you want to say?
And I know like
if they don't say something.
Please have a dying mom.
Please have a dying mom.
Well, not that.
It's more like
any time I upload a video
where someone's like
doesn't freak out,
people in the comments
are like, oh, it's fake.
And there's just all these
conspiracy theories.
And everyone's like certain.
Like, if I won 100 grand,
I wouldn't react.
The only explanation
for why they wouldn't freak out
is Mr. Beast fakes it.
Not that this is an introvert
or anything.
That's why part of the
Buried Alive video,
I didn't believe
because you didn't seem scared.
Oh, really?
And it seems like you were trying to hide. He's you didn't seem scared. Oh, really? And you said you were
trying to hide.
He's Alex Honnold, bro.
Yeah, but I'm like,
anybody in that position
would be like, yeah.
Why didn't you keep
the footage of you
being stuck, man?
I just, you didn't think
it worked in the video?
No, I just like,
I don't want to scare people.
It's like, my biggest thing
is I knew factually
I was safe
and I didn't want to,
my biggest thing is
I don't want to deceive. So I didn't want people to think I wasn't in a biggest thing is I knew factually I was safe, and I didn't want to, my biggest thing is I don't want to deceive.
So I didn't want people to think I wasn't in a safe position,
because I knew, I'd freak out, but then I'd calm myself down by being like,
this is safe, we've tested it, we spent half a million dollars making this fucking coffin,
I know I'm fine, but then if I didn't portray that, and people thought I could die,
then I'm a reckless YouTuber.
Oh, he put his fucking life on the line.
Good point.
Yeah, but this part at the end was crazy.
Like, I don't know what the fuck was going on here.
Like, right here, I'm, like, losing my mind.
I'm like, guys, like, because I'm thinking, and I kept saying to Tariq, like, if everyone gets out here, like, there is just no winner.
But then I was, like, I was turning around, but I was like, Tariq, but if there if there's no winner they're gonna think i rigged this to save money this is gonna be blue ball
there has to be a winner but i can't rig it i was like what the fuck did i do and there's 10
seconds and none of them are jumping uh yeah then it came down to here and yeah a bunch of them got
out and i was freaking out here too i was like god, God damn it. Like, no, this is bad for the story.
Like, yeah, you know, because none of them, whatever.
But it ended up working out.
No one cared.
We just, all the people who were still on there at zero seconds got up.
You got, yeah.
Yeah.
Wow.
And then the very end, instead of a knife fight,
you do musical chairs.
Musical chairs, yeah.
What other options did you have where you were like,
okay, we can't do the knife fight.
What else can we do?
Yeah, I just, I like simplicity.
So everyone knows how to play musical chairs.
I could have made it more advanced,
but we knew this would get a couple hundred million views,
and so the more complicated it is, the less.
You have to explain the game.
Exactly.
I hate explaining.
Ideally, things are just like.
Implicit.
You keep the rhythm going.
Yeah.
Oh, that's insane.
I would say one criticism about Squid Game is the last game,
I still don't know what the fuck it was.
I don't understand it.
But obviously they made it for Koreans who do understand. Of course, of know what the fuck it was. I don't understand it. But obviously they made it for
Koreans who do understand it. Of course, of course. But it would be
nice since we're watching it. You know, how about
you just fucking predict your show's going to blow up
in America. Yeah, why did you do that?
Just fucking see the future
with your unlimited money. God damn it.
I mean,
you had the right title. You had a good thumbnail.
Oh, man.
Anyways, that did crazy.
All right, guys.
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All right, guys. We're going to take a break for a second because some of y'all are sleeping too much, okay?
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Peace. So it's crazy just to see it
because the other channels as well,
this video like in Spanish, I think popped off.
And that's what's funny is I visited,
I sometimes, because there are videos,
we end up going to places that don't speak English.
And it's, like, so interesting because before,
no one would see me.
And now it's, like, just, like, gringo,
and they just run up to me.
And there's, like, hordes of them.
Is it interesting what videos work well in specific cultures?
Oh, yeah.
Like, oh, this video about
pizza worked really good in Italy or something like that?
Yeah, for the most part, though, it's always the same.
Even here in Spanish, it's me burying myself
alive, this 100-person video,
Squid Game, this.
So it's just tapping into basic human emotion.
All humans react the same way.
The thing, a video's not going to get
100-plus million views in English if it doesn't
appeal to just a broad audience.
So you translate it.
It's going to do the same thing in other cultures.
Because most of our jokes aren't American specific.
They're like anywhere in the world.
So that's what's great because then it gets 74 million views here.
Are you flipping the thumbs for the different places at all or no?
Yeah, so like see how that says 100 personas?
But outside of just the words on there? No, the thumbnail is already great. So like, see how that says 100 personas? But outside of just
the words on there?
No, the thumbnails
are already great.
So we don't really
need to change them.
Yeah, they're working
regardless.
Yeah.
And I'm so curious,
are there places that you go
where you don't get recognized?
Like different countries
and things like that
where you're kind of like
relieved?
If we're not dubbed in them
then it's great.
But that's where I am
fucking myself in the future
because then there's
going to be no escape.
No anonymity.
Yeah, yeah, yeah.
You're going to need that island, bro.
Well, no, it's funny too.
It's like, so we also do the same thing
on our gaming channel
and our React channel.
So it's just like,
it's doing better than I even thought
because this is our third channel
dubbed in a different language.
And even this,
like look at the views
it's getting per video.
It's something you did
that I thought was so clever.
And correct me if I'm wrong.
I feel like I read this somewhere.
But you, for your reaction channel, hired someone that was high up with Define Bros, right?
What, to have people react to it?
That was running the reaction channel.
You hired people that were working within other reaction channels?
For our English one or these?
For the English one.
Yeah, yeah, exactly.
100%.
You mean tons of people have done it.
Wait, what is that?
What is that?
So you hired someone from—
It's not as revolutionary as you think.
We just, when we started a reaction channel,
we just hired lots of people
who worked on other reaction channels.
And they were already experts at it.
Exactly.
Yeah.
But it's just so clever to me.
Like you would do that within-
Instead of working it out yourself for two years.
You would do it within traditional business.
Like, oh, we're starting like, you know,
an entertainment division.
We're going to hire the head of entertainment at Warner.
Yeah, yeah, yeah.
They did it with like reaction content.
Almost everyone who works on these YouTube channels,
they're in goal.
Well, now this sounds arrogant.
But most of them want to work for us,
so it's usually not hard.
Yeah, of course.
Why would you work for a channel that gets a million views a video?
It's like Apple or something like that.
If you're going to be in tech, you want to work there.
Well, if you're going to make content,
you want to do the one that gets the most views,
and so it's an easy sell.
But same thing with this.
This is our reaction channel in Spanish.
And look at the views per video.
Unbelievable. And this is just a sub of the channel. Unreal. But same thing with this. This is our reaction in Spanish. And look at the views for a video. Unbelievable.
And this is just
a sub of the channel.
That's unreal.
Yeah, that's awesome.
And so then you do
the same thing in Portuguese,
Arabic, Japanese.
You go down the list.
What was the most
surprising language
for views?
Well, French is great
because French has
really good RP.
It's like,
this one doesn't make shit.
I could show you
because it's like,
it doesn't really matter that much.
How much do you...
Let's see.
If the MrBeast Espanol channel gets 150 million views,
how much money do you think it makes?
How much?
You guess.
What do you think?
If it makes it in a month?
150 million in a month?
150 million views.
How much do you think that would bring in?
132.
132 million views.
How much do you think that brought in?
130 in Spanish?
Yeah.
It's going to be less than I think.
But we have long videos, mid-rolls, everything.
What do you think?
I'm going to say 85,000.
Yeah, you're basically on the dot.
Wow.
Yeah.
So that's, it's like.
Because I would have guessed 110,
but as soon as you say it's less than you think,
I'm like, yeah, 88,000.
Wow.
But French, on the other hand,
is like a lot like American RPM.
So it's like
it's weird
because when you go
in these other languages
the more listeners they have
typically the lower the RPM
but the less listeners
typically the more you make
so like
you could get
hundreds of millions of views
a month in Spanish
and Portuguese
blah blah blah
but you can get like
30 million views a month
in French and German
and you're making more money
because like
it's also more disposable
income in the first world.
Yeah, it makes perfect sense.
It's not like a revolutionary finding.
But that is what's interesting.
It's so smart to do this.
Mark had this idea about dubbing the stand-up
and doing it in different languages.
And what we've found out is that people were already doing it.
Even the special that I put out,
somebody had put it in Portuguese.
There's a place, not on YouTube,
they have a torrent site for, where people
just put the subtitles on it.
They're not even dubbing it.
I mean, it toured Russia.
Yeah.
Off of a couple clips that someone put in Russia.
You know something crazy?
A buddy of mine who's a Russian comic told me, he's like, hey, the Russians are going
to put out your thing subtitled.
And I'm like, can you just ask them to like wait two weeks?
Because we're almost done selling it. He's'm like, can you just ask them to wait two weeks because we're almost
done selling it.
He's like,
okay, I'll ask.
And they came back
and he goes,
they said they'd wait
the two weeks.
These Russians aren't that bad.
They're reasonable people.
You know what I mean?
But did you want them
to wait so they didn't
know your material?
No, I didn't want to.
We were doing a window
on Moment House
so we were basically
selling the special
for two weeks.
And I didn't want it
to also be available
just on the internet. Gotcha. Yeah, More exclusive. Yeah. Yeah. So I was like,
yo, just wait a couple of weeks. I mean, you can put it out, but yeah, it's just so interesting.
Like you can tap into these markets. Yeah, man. I love that. And this is so clever. We got to get
on it. What percentage of your YouTube knowledge would you say is public? Almost all of it. I just
go on podcasts and say it all the time. But there's nothing proprietary that you're like,
I don't want people
to know about this little hack.
It's very simple.
You just make videos
that people want to watch
and YouTube promotes it.
It's like,
to a T,
disgusting how simple it is.
It really is.
But the funny thing is
people will fight me on that
and they'll be like,
no, you don't just make videos
people want to watch.
You've got to play to the algorithm
and you do this and that
and it's like,
no.
I mean, you're very good at making videos that people want to watch. You've got to play to the algorithm and you do this and that and it's like no. You're very good at making
videos that people want to watch because you've analyzed
what people watch.
You've spent 30,000 hours figuring out what people want to watch.
You stop studying the algorithm and start studying human psychology and you'll
crush it.
People are too busy studying the algorithm.
They'll be like, this video and this video.
Because they're trying to chase success instead of chasing greatness.
We've had a one minute video get 100 million views. We've had a one-minute video get 100 million views.
We've had a four-minute video get 100 million views,
an eight-minute video, a 12-minute video,
a 25-minute video.
We've had every range.
It doesn't fucking matter.
But I'll listen to someone and be like,
if you want a banger, it's got to be 10 minutes or above.
All these things.
Do you ever watch YouTube tutorials
of people saying how to get views on their videos
and just fucking laugh at it?
Well, recently it's gotten better. A lot of people now understand, but like three years ago,
everyone was just not correct information. Yeah. Yeah. Yeah. That's kind of wild. Yeah. It's just
crazy, man. It doesn't matter the length or anything. It's just got to be something people
are interested in and they want to watch. Yeah. And so how many total employees would you say,
like, are these people remote or are they in North Carolina? They're remote.
Sometimes what we'll do is we'll cut a joke
and then we'll have them localize
the joke so it's more funny
for their culture. Because of that, I want the people
working on these to live in that culture.
If someone speaking Spanish
lived here, they wouldn't understand it.
Using a reference that people just don't get.
We don't have that restaurant here.
We only hire these people in their local countries so they can change the jokes.
Understand the culture.
Yeah, localize the jokes is what we call them.
Is it tough to get people to move to North Carolina?
Depends how badly I want them.
If I want them, no.
If I don't, yeah, I mean.
It's just a money equation, huh?
Yeah, well, it's also just, I mean, like the housing is cheaper and it's just in every way.
It's cool.
It's just like a certain type of people.. It's just the certain type of people.
But yes, you do have those typical people who are like,
but I have a private tennis membership.
And I'm like, well, you're not fucking getting that here.
And they'll be like, well, I don't know if I can give that up.
But usually the people I'm looking for aren't those kinds of guys.
Are willing to give it up.
Or just don't care in general.
You know what I mean?
How long before TV is completely on YouTube?
Honestly, I think there's just a lot of easy money there,
and there's a lot of people who don't want it to die
and are going to figure out ways to juice numbers,
whether it be playing in the back of a fucking taxi cab
or on an airplane and things like that.
And sports is the thing.
It would have already happened if it wasn't for sports.
So as long as they're shilling out these crazy contracts,
probably another five years, it's going
to be really falling off, ten years completely dead
in my opinion. The only thing that changes
that is sports.
I guess it's not even worth it maybe.
Or YouTube TV. Yeah, I pay for YouTube TV
just to watch Golden State Warriors,
LeBron's playing. I'll pay whatever
fucking package it is.
You take that out of the equation, done.
Yeah.
I wonder if they would just make the move and just buy up the rights
for basketball.
But that's where I think eventually it'll reach the point where getting
the bigger audience will make more money than these lucrative cable
contracts eventually.
Because if Lakers and Golden State Warriors were streamed on YouTube,
there's just no doubt in my mind that shit would have like 20,
30 million people watching because it's easy of access.
Whereas like it might only have 2 million on cable.
And so there might be a time where they're just like,
you know what?
Like we don't want this fucking $10 billion deal.
We're just going to go for the eyeballs and the money will just come.
I found myself.
Are you going to dissent?
I know Dove is like old.
Oh, hit us, business guy.
I agree with it to a point right now it's happening where the actual channels,
like ABC will own also the production companies making the shows.
So while they can make it on both sides, that'll still propel it.
So to your point, I'm just agreeing to your point.
But until it's completely they have no ties to it,
like Netflix being just Netflix and eating what they kill, it'll still.
I think streaming houses will still exist. but traditional, just like TV with ads, there's
no reason that that shouldn't exist on YouTube.
So you can just break away and just keep doubling down on their ads.
I mean, Amazon could theoretically buy the NFL.
They're already doing Thursday games.
Right.
So they could be the new Fox, CBS, whatever.
Which I think is what will happen.
They should.
Or the NFL just does their own.
Instead of letting them make their their fucking money on cables,
just have an NFL package
that you pay $20, $30 a month for.
There's the UFC.
NFL would be the new Netflix.
Yeah, literally overnight it would be.
Yeah, exactly.
I mean, I was watching,
and I do this all the time with UFC,
and it is just so convenient,
and convenience is going to propel everything.
There's a UFC pay-per-view,
I'll get home,
and I'll realize,
you know what,
I am kind of interested in that last fight, and I pick up my fucking phone and I'll order on my phone
right there and it's so simple and so that's where I don't know if I agree because I wish I wish they
just put the fucking paywalls on YouTube like it's not about saving money it's just I'm tired
of making accounts like KSI's fight will be on one app and Logan and Floyd on a different one
it is true and then the account And then UFC's over here.
I don't.
I just,
I can't be fucking bothered.
But if they're,
like whatever the UFC fight
that just happened,
if it was just like
a more convenient fucking one.
A YouTube pay-per-view.
That's the genius of Apple Pay
is Apple Pay
puts in all your information.
I just don't want to
type in my email.
But it doesn't.
Apple Pay does it for you.
Some of these things
like these shitty sites,
which the UFC one
probably has it all figured out,
but I think it's more
the YouTuber boxing ones
because they're all
on different ones. Some of them don't
like Chromecast or this stupid
shit I'm buying on my phone and there's
no app on my TV and I just want to die.
I feel that's why sports
hasn't just detached from everything
because it's too much of a
barrier for people to be like, okay, let me buy
season pass. Especially old people who might
not understand it, right? Either that or you
don't love it that much to pay for it. It's like,
I'll watch it if it's free, but I don't know if I love it enough
to pay $100 for it.
This should be like a...
They're always going to stay on networks.
They should start a Netflix for sports.
Roll up baseball, NFL,
NBA, all of it, and it's just like
this one thing has every sport
and it's just like $30 a month.
I bet you that shit would crush.
ESPN kind of is doing that. They don't own every single sport, and it's just like $30 a month, I bet you that shit would crush. Well, ESPN kind of is doing that.
They don't own every single sport, but like, I mean,
they have basketball, football.
They have every sport no one cares about.
Wait, did you say UFC?
They have UFC, yeah.
Oh, well, never mind.
They have money on that football.
And Disney owns them.
That's the thing.
I think Disney's doing the right thing.
Disney has played it.
Dude, they bought ESPN like 20 years ago.
They bought ESPN.
They have Hulu, and they have obviously Disney. Fox Studios, Marvel. Dude, they bought ESPN like 20 years ago. They bought ESPN. They have Hulu.
And they have obviously Disney. Fox Studios.
Marvel.
Yeah, I mean,
they're fucking,
they're doing the right thing
in the streaming space.
You want to just buy me?
There you go.
I'm shocked.
Would you cash out to Disney?
That they have not offered you
the craziest check
in history.
I have been offered
a pretty crazy one.
What is it?
Like,
there's people, not
official term sheets, but
people that would actually
be able to afford it.
Yeah, a billion dollars if we could
own the channel and the companies and stuff
like that. And I'm like,
that sounds enticing, but
I don't know if I want to work for my YouTube channel.
But yeah,
I'm pretty sure. But you've been offered a billion dollars for your YouTube channel.
Well, with all the companies, yeah.
But again, not a term sheet, but people who would,
if I took it seriously, they would have been like,
okay, let's figure it out.
Would that make you the youngest billionaire?
Would that beat Zuckerberg?
The youngest self-made billionaire, yeah,
because there are a lot of people who are handed down wealth.
And Kylie Jenner.
If you count her, she was 21.
But outside of her, if you Google it, it's like
some guy that's 26. Wow.
So you got offered
a B, bro. Basically.
In passing. And I know
I could have pushed for something around there. Streaming company?
You probably could have pushed for higher. I can't go any
further than that. But I feel pretty confident
someone would. I mean, just look at it.
I told you the Beast Burger number.
But it's just a time thing. If you sit for 10 years,
it'll be five bill.
Or hopefully more, but yeah.
What's your number right now?
It's so crazy,
I don't even want to say it
because it's just,
I'm thinking where I want to be.
Like if we have a mobile game company
and I can just, you know,
we got 100 million people playing it
and we got 1,000 physical Beast Burgers
and Feastables is in 20,000 stores
and we have our other stuff.
So then it's not crazy.
So say, what's the number
that it's going to take
I'm going to sound dumb
but like
probably like
10 billion
20 billion
at least
if you have
100 million people
playing the mobile game
yeah but that's where
if they give me the money now
but obviously in the future
I think we could be worth
way more
but not that that's like
the end goal
but it's just
then you know what's crazy
you're worth more than
WhatsApp
not right now that's your number and it's just... Then you know what's crazy? You're worth more than WhatsApp. Not right now.
That's your number, and it's reasonable.
WhatsApp was $9 billion.
I'm nowhere near that, but obviously, yeah.
Can you let me fucking do this?
No, because that's an inaccurate comparison.
Give five years, yes.
Or ten.
I'm just shocked that Disney hasn't said, can we have back catalog?
Can we have access to back catalog?
Just a license.
A licensing dog, fuck. Disney hasn't said, can we have back catalog? Can we have access to back catalog? Just a license. Just a license.
Think about it.
If I'm a parent.
A licensing dog.
Fuck.
If I'm a parent and I know that I can just give my kid an app,
I don't want you searching all the crazy shit on the internet.
You end up watching a flagrant video.
Heaven forbid they're watching this. But I want an app that has all this content that I know that will be okay
for my kid to watch and it won't be too fucking crazy, whatever.
Yeah.
Are you telling
me that isn't worth a few hundred million just to have access to the catalog you're more than
i can keep it on youtube it's yours still they also have it and they can do whatever they want
monetize it whatever way that they want they can put together streaming put it on the streaming
services put an app like i think we're gonna do a netflix show eventually we've just been busy
i think after we do that that's where it'll be interesting.
Or maybe I'll do one and then I'll sell it on my own.
You already did one.
I'm kidding, I'm kidding.
That's the Cocomelon thing, right?
Yeah, I just want to do one because there are just a lot of older people
that watch Netflix that don't watch us.
And YouTube's not great for episodic content.
So if I wanted to do something where I fill a stadium with 10,000 people
and it's 10 episodes and every episode we eliminate 10% of them.
That would fit better on Netflix than YouTube.
You have to do something that fits the magnitude
of the space.
I can do episodes.
People go to Netflix to watch multiple
episodes. People go to YouTube for
that. Give me the fuck off.
I have a bunch of episodic
stuff like that that I would love to do
on Netflix because it's just a better platform for it.
And I'd just love to hit a new audience.
That's right because you might not get the retention if you have an eight-episode arc of a YouTube show.
Bro, you're going to open up YouTube and be recommended in episode four.
Yeah, I hate when they do that.
That always happens.
Part three, and I'm like, where the fuck is part one?
That's the one reason with YouTube is for scripted stuff like that.
If you were to do a scripted show.
Well, it's not even scripted, but yeah.
Right, but if you were to do a scripted show, YouTube is prioritizing that retention, the click-through rate, the watch time.
That might not necessarily lend itself.
Well, I also do want to do animations because I have some funny-ass ideas that I think would do really well if we made some short films.
Like?
Fuck.
Let me pull.
One of them, this one's a short and easy one.
Obviously a banger.
I think I should do an animation
obviously
yeah yeah
well if it was like
an animation where it's just me
and I fly like
a hundred YouTubers
down to an island
for like a paintball battle royale
which is what I did
before
but in this animation
instead of giving them
like paintball guns
it's real guns
so it's like an evil
like saw Mr. Beast one
and it's like
you know if someone doesn't die every hour I just pick someone random and they die and it's like an evil like saw Mr. Beast one and it's like you know
if someone doesn't die
every hour
I just pick someone
random and they die
and it's
whoever wins
wins the island
so it would start off
with me like
that's how I lure them
all there
100 million dollar island
winner
walks away with the island
we got Logan
KSI
everyone there
and then it's just like
you know
like a saw level story
and then whoever
ends up winning
oh I love the dark
yeah
I love Mr.'s going dark.
I think that would be a good one.
I have a couple others
the only problem is I told you them.
I know for a fact
someone would steal.
Don't let people.
Yeah, yeah, yeah.
Is it like an anime?
Like I know you like
like Death Note and stuff like that.
Yeah, I would love to make an anime.
Yeah.
It's like, well here,
just cut this part,
I'll tell you it
and then at the end
show his reaction.
Kick ass story.
It's a great story.
It's a movie too.
It's like 10 episodes.
We're back in now. Yeah, yeah. Now we're back in. No, that's fine. That's a great story. It's a movie, too. It's like 10 episodes. We're back in now.
Yeah, yeah.
We're back in.
No, that's fine.
That's fine.
Exactly.
So I have a ton of those that I'm sitting on that I think would be great for like-
So these are all episodic concepts that you have.
Yeah, exactly.
I want to do animation in the future.
Like do basically like Pixar because I think it would be great.
Yeah.
That would be fire.
Has there been an episodic cartoon?
Like a long form? Not like a, I don't think it's called episodic. I mean, that would be fire. Has there been an episodic cartoon? Like a long-form, not like a, I don't think it's called episodic.
I mean, like anime.
Yeah, everything.
Anime is like that.
There's like a 10-episode.
No, Dragon Ball Z.
There's infinite.
You're going to look like me.
There's probably 20 million examples.
Anything in English?
No, no, I'm saying that we grew up watching.
Like, for example, like The Simpsons isn't really episodic.
You're not following. Every episode is not dependent on the last one. Like Spider-Man we grew up watching, like, for example, like, The Simpsons isn't really episodic. You're not following,
every episode is not dependent on the last one.
Like, Spider-Man, X-Men,
like, all those.
Yeah, there's, no,
but that's not, like,
I'm talking about, like,
Dragon Ball Z would be one.
Yeah, there is one storyline
that you're following for the whole season.
Bro, Pokemon, Dragon Ball Z, yeah.
Pokemon's a perfect example.
Yeah, yeah, yeah, okay.
Because Marvel is one episode,
you fight one bad guy,
then he's done.
Then the next episode,
you fight another bad guy,
then he's done.
There's episodic,
then there's another procedural.
I think most of our cartoons were procedural
because they knew the kids weren't
going to maybe tune in one Saturday and they didn't want
to be fucked. That's the problem because you've got to be able to just run it
and you can't just run it all at the same time.
I like this episodic idea. I think that's fire.
Agreed. So I want to do a lot of that
and actually show that I know how to do storytelling
because a lot of people confuse
our lack of conforming to what does well
on this platform to not knowing how to
tell a good story.
That's what does well.
You know how to tell the story.
Credit to Logan Paul on this as well.
Logan's a great storyteller too with his content.
The 99 Originals is so good.
It's phenomenal and it really separates it.
You watch it and you know there's something different.
The average person maybe subconsciously is drawn,
but they don't know how to explain why.
But at the end of the day,
it's a fucking story.
If you're locked into outcome in any way,
if you're like feeling relieved
at the end of anything,
you were locked into a story.
If you feel an emotion
at the end of anything,
that's story right there.
100%.
Biological reaction.
That and also
if you just don't even realize
you're watching it,
like you get into a ball. Yeah, yeah, yeah's that's when you know you've won yeah when they just don't
even realize it's going yeah watch the next one binge that's what happened with the guy in the
fucking um you should have been the astronaut the astronaut yeah yeah when he lived in that
in the room for oh gotcha that video did i message i messaged you messaged me and goes
this is the best piece of content i've ever seen. Dude, it was unbelievable because I found myself like reacting.
That's the best compliment I could ever get.
Yeah, I love it.
We should bring up that text.
Is there a way that you can put it?
Yeah, I'll find it.
I'll find it.
I mean, I was blown away by that one because it was misdirect after misdirect.
And I found myself, I brought it up on my phone like this, and I knew I liked it because I was like,
all right, let me see what this is.
I went horizontal.
I was like, let me give it the whole screen.
I love it.
It's funny.
Didn't you say that video wasn't planned
because you had to switch the guy at the last minute?
Yeah, we switched it the day before.
Best thing that could ever happen.
The other guy had COVID.
That fucking nerdy astronaut would have sucked it up too.
He's watching this.
Apologize to him.
Hey, hey, oh, I'm sorry, dude.
He was a nice gentleman.
And he makes him apologize.
This is crazy, bro.
This is crazy, bro.
I genuinely feel bad, dude, because that guy
is probably watching and he's heartbroken right now, dude.
Yeah, he's like, damn, it's bad enough he lost
half 300K. I couldn't find the exact one,
but can I leak another one of your texts? Okay.
This is one he texted me where he just sent you giving the people all the money.
He goes, beast the goat.
Thanks.
Wait, was that TikTok or short?
That was a short on YouTube.
Damn.
Wait, this is the one where it's in the grocery store?
Yeah.
Do you want to give people $1,000?
I love this.
Or do you want $1,000?
And then you reward the guy who gives it anyway.
Yeah.
I'm locked in.
I'm locked in.
We could go do something like that after this
if you want.
I'd be so fucking fired.
Do you want $1,000 or do you want to give it to someone?
He's just going to take it probably.
You're just like, oh yeah, I'll take it.
I've seen someone do it but they start off at like $5.
It's like, you could take the $5 or I'll give it to someone
and double it and then it keeps doubling
and there's a number that that person will take the money.
It's like $8,500.
What's the most emotional reaction
you've gotten where you've given someone money and the reaction
was not what you expected?
It's actually early on
when I tipped a pizza delivery guy $10,000.
And then he just
didn't really react too much.
But then the next day, he came back
and I was like, oh God, was he going to ask for more money?
I was like, fuck.
And I didn't want to answer, but I answered it anyways.
Because I filmed where I slept, which was very weird.
But that was when I was poor.
And he just was like, I opened the door and he just started crying.
And he was like, I didn't even think this money was real.
And he's like, I just took tomorrow off work.
And I haven't seen my kids in so long because I work every day.
And, like, I just got to spend a day with my daughter.
And he's just like, this is the greatest day of my life.
I'm so happy.
And I was like –
And then he hugged me, and he's crying, and tears are going down my shirt.
And I'm like, I don't even know what to, like, do.
I was just like, wow.
And so that was – like, even him tearing up a little bit just thinking about it.
You're tearing up a little bit.
Dude, it's touching, man. Yeah, yeah. So, like, that was, like, the craziest reaction. It's bit just thinking about it. You're tearing up a little bit. Dude, it's touching, man.
Yeah, yeah.
So, like, that was, like, the craziest reaction.
It's not 10 grand you gave him a day with his kids.
Exactly.
And I'm, like, opening the door about to be like, bro, I don't have more money.
And then he hits me with that, and I just, like, 180, like, so quick.
I was like, fuck.
Feels better than any car.
Feels better than any shirt or any fucking expensive pair of pants.
Still, better than when I give people a million dollars, a hundred K.
Like, nothing beats that one. Yeah. Do you find yourself chasing that a little bit? Yeah, it's fun. Still, better than when I give people a million dollars, a hundred thousand, nothing beats that one.
Do you find yourself chasing that a little bit?
Yeah, it's fun.
I think people overplay it.
A lot of people in my situation would be like,
yeah, I love giving, and it's the greatest thing ever,
and it brings it about.
Even PR people, when I do talk to them,
they're always like, you should play it up more.
And it's just like, it just feels good.
It's not like this crazy thing. I'm sure if I did heroin, it'd feel better. It's just just like no just like it just feels good like it's not like this crazy thing i'm sure if i did heroin it'd feel better yeah it's just like in the moment
it feels good and it makes me happy and yeah i like it yeah yeah yeah yeah i love that dude
and you don't have video of when he came back huh no i did even better that's what makes it pure
yeah it's that but it's also like when we do the oh now i get exposed to a lot of it because our
food pantry and what's interesting is like you to a lot of it because of our food pantry.
And what's interesting is like, you know, a lot of people, their thoughts of this are like, oh, it's freeloaders or people who, like, why don't they just get jobs or they're just leeching. But like a lot of them, when I'm there and working on it, it's like you'll see like a lot of old ladies who back when they came up, it was just normal for the guy to work the job.
They raised the kids.
And then now here they are 80 years old.
Their husband just passes
and their income's totally gone.
And so it's like, all right,
I have food, rent, phone bill, this and this.
One of them's got to go.
But if you give them free food,
then they can afford the other four things.
And so it's like, they're always really emotional
because it's like, literally like,
do I stop paying for my phone bill or rent or food?
And obviously you got to pay for food.
But if you give them like $100 worth of food for free,
now they can put 50 towards rent, 50 towards their phone bill,
and they're great.
You are fucking amazing.
I mean, that's awesome.
That's so fucking amazing.
Whenever you get to help like, this might be personal,
but whenever you get to help like a single parent or like a single mom,
does that connect with you in a different way because you can empathize?
No, I think all of it kind of hits the same.
When they smile and they're really happy, it just makes me happy.
You know what I mean?
I mean, it's the greatest feeling ever.
This is what I live for.
I'm only going to help people.
I can play it up, but no, it just makes me feel good.
And how often are you helping people personally,
not through the other branches, but off-camera?
Do you ever just see a homeless guy and you're like,
yeah, bro, here's $100.
Yeah, tons.
I feel like people will see that and people will judge you
and they'll be like, oh, this is crazy.
Only does it for views.
They're like, if a camera's not there, he wouldn't be doing it.
I'm like, how do you know that?
Also, so what?
Are you doing it?
Yeah.
You know how much content I got to make? Dip shit? Yeah, but if I listed the things I do on camera. I want you doing it? Yeah. But even, and that's where it's like, I can see here. You know how much content
I gotta make?
Dip shit?
Yeah,
but if I listed the things
I do on camera.
But I want you to speak on that
because I think it's
more people than I.
No, because then it defeats
the purpose
because then it looks like
I just did it
so I can stand here and say it.
It's my part.
Can you do it on his behalf?
Like,
have you ever seen him
just like,
yeah.
But that's the thing.
It's so funny
when they just like,
Twitter.
It's Twitter of all the places
where the,
like they just make
crazy assumptions and like, they're just like, nah, if the camera all the places where they just make crazy assumptions
and they're just like,
no, the camera wasn't there
or Mr. Beast is evil.
And it's like,
only nice guys
or people who want to look nice,
they're all evil
or whatever things.
It's like,
what do you even mean by that?
I'll see a tweet sometimes
with like a thousand likes
like, you know Mr. Beast is evil.
No one's that nice.
I'm like, what?
What does that mean?
They're normally not.
You are a unicorn. You're so rare. You mean? They're normally not. You are a unicorn.
You're so rare.
You are rare.
You are rare.
You are a unicorn.
I don't take compliments well.
I'm like you.
No, but I think you are rare, and that's good.
It's amazing.
Yeah.
Does it ever get you down, though?
You read a tweet, and you're like, Mr. Beast, you probably just spent all day building a food pantry, and now I'm reading this shit.
Not as much.
No.
Honestly, like, if you're not getting hate, you're just
irrelevant. It's just part
of it. I've actually gotten really
numb to it and probably to a
fault where it does nothing to me
because it's like, if you know
what you're doing is what you want to do and bring you
fulfillment and you're not doing anything wrong, why does it matter?
I don't need to
prove to this guy that it is.
I'm like super numb to it.
And that's where sometimes people will show me things and I'll read it up there.
Okay.
And I'll just keep going.
It's like, what do you want me to do?
Sit here and fucking cry?
You know?
Because you probably do that with a good compliment too.
Where they're like, Mr. Beast is saving the world.
And you're like, you're taking that in stride too.
Where you're like, oh, I can't believe that too much.
Most influencers, 98% of their comments are great.
They don't remember seeing one of those.
They just remember the one to 2% that are bad.
And proportionately, a 90-plus percent approval rating is fucking phenomenal.
You're killing it.
You could be president with 50%.
That's unheard of before modern times.
And so, yeah, I think more people need to just take that mindset.
If the majority like me, the criticism I get isn't even valid, who the fuck cares?
Keep doing what you're doing.
You know what I mean?
Assuming it's actually invalid.
Yeah.
As long as you're proud of what you're doing.
Yeah, well, and you're not hurting people and blah, blah, blah.
Yeah, yeah, yeah.
And you're not secretly evil
when Twitter claims you're evil.
Bro, when you put out these cartoons,
they're going to be like,
I told you that motherfucker was evil.
Everybody.
Dude, I can't wait for Dark Mr. Beast.
Oh, you got to blur that again.
Dead wear.
Sorry, sorry, sorry.
He got it.
He got it.
Just bleep it.
Just bleep it.
Yeah, yeah, yeah.
Don't say it.
He got it.
We got it.
We got it.
We'll keep it.
We'll keep it.
Oh, man.
This is so cool.
Dude, we just, three months from now, if he doesn't bleep it, we just see that as a thing.
I'm like some Russian YouTuber.
What?
It's a Russian.
I've been sitting on it for years.
Well, there's that Russian.
I have like a hateful spite towards you forever.
This guy goes on and on.
Fucking Grammy.
You put him in a video?
An Oscar.
He's like this guy
who becomes a world-renowned filmmaker doing it.
And he's just like,
oh yeah, I just heard it on the Schultz podcast.
Christopher Nolan's new movie.
Yeah.
Dude, that's crazy.
Fucking Michael Bay is listening.
I mean, are you upset with that Russian kid that bites all your shit? Yeah. You know what that's crazy. Michael Bay's listening. I mean, are you upset
with that Russian kid
that bites all your shit?
Yeah.
You know,
there's this Russian kid
that literally copies
every video word for word.
how he would steal
my thumbnails
and everything.
Oh,
well,
it happens.
Really?
I mean,
it's like,
everyone,
I don't know.
They do be taking
other people's shit.
Oh,
a lot of people.
Not even just like
other countries.
Just like,
even here, it's like, I upload a video and like 200 people instantly do the same, a lot of people. Not even just like other countries. Just like, even here.
It's like,
I upload a video
and like 200 people
instantly do the same thing
like the next day.
Like intro verbatim
and everything.
But it's also like,
I don't know.
That comes with success.
Yeah, like obviously it works.
What I'm doing works
so they're going to copy it.
I can't be like,
hey, stop making money.
I mean, like it sucks
that they can't put
their own creative twist on it
and come up with
an original way.
But, oh well. It's like, there are better things for me to their own creative twist on it and come up with an original way, but, oh, well.
It's like, there are better things for me to worry about.
Like, I feel like of all the problems, like, people copying me because I'm winning
is a good problem, you know?
Do you feel like it impacts the platform?
Like, I've heard people talk about, oh, the beastification of YouTube.
I think people need to take what I do and put their own twist on it
because there are a lot of people who are just exact ripoffs of me.
It is annoying.
I don't care that you do what I do.
It doesn't matter.
But it's like, just in general,
put your own twist on it.
It does annoy people.
These videos get enough views.
We don't need more me.
We need more original people.
We need more you.
Yeah, take what you like about me and do it,
but don't just copy my intros verbatim,
my thumbnails verbatim,
and just be a rip-off of me.
As a whole,
it just makes the platform
seem repetitive.
Part of why it's so bad
is because I don't care
and I let people do it.
I think I've done it to a fault
where now so many people do it.
It's lucrative probably.
Yeah, it is.
There are people who make
millions of dollars
just literally ripping off
what I do.
I'm letting it get to this point
because I'm just like, I'm just going to to this point because I'm just like, you know,
I'm just going to stay in my lane, do me,
like Jeff Bezos says, focus on your viewers,
not your competitors.
And then I look up and now there's tons of them.
It's like, you know,
maybe someone should roast them a little bit.
Everyone's like, oh,
Mr. Beast is never going to put us in check.
Can you react to them?
Bro.
What's funny is the algorithm,
that probably helps them out.
Because like, say if somebody finds one of those people first,
and then they're going to be like, oh, well, if you like this content,
you're going to like this other video that's way better than this.
All roads lead here.
Yeah, that's interesting.
They're Nike, bro.
Nike?
Yeah, I think it would be different if they made videos on the same level,
but I agree.
Like, most of them don't.
A lot of them do fake it.
You can just look. The channels are
making like 50 grand a month based on the viewership
and they'll give away like 100 grand.
No, you're not.
If you were, you would be
telling people. There's no way
you're just going in debt and just being like,
yeah, it's great.
Those are funny. Those have
died down, but there was a point
where a lot of people
were faking it
and so it's like
it would make mine
look less impressive
because it's like
oh this guy
with the 10th
everybody's giving away
yeah a 10th yourself
just gave away a Lamborghini
like yeah
it's like
you just killed the algorithm
oh I sneezed
come on
what was I supposed to do
hey bro
we have him peeing
we have you sneezing
guys get your shit together
this episode is a block dude
damn it how long have we been going mark it edit that up bro oh let's fucking go Hey, bro, we have him peeing. We have you sneezing. Guys, get your shit together. This episode is fucked, dude. Damn it.
How long have we been going?
Mark it.
Edit that up, bro.
Three hours and 15 minutes.
Oh, let's fucking go.
Okay.
Oh, nice.
Jimmy, we know we have to go do some philanthropic things.
Maybe even eat dinner.
Feed ourselves.
I know you feed other people, but you can feed yourself.
Okay, we can feed them first.
We're going to go buy food and give it to someone.
I like this.
The guy that was just banging on my window as I pulled into here, just smashing it down.
Wait, really?
Yeah.
Is that a normal thing here where you just have people?
Well, we usually send Dove down to meet the guests.
Yeah, yeah, yeah.
No, he did good.
It was like before we pulled in.
You let someone attack their car, Dove?
Yeah, why didn't you follow us five miles down the road?
Fucking asshole.
Jeez.
When I pulled here, I just opened the door and a guy just rode by going holy shit that's Mr. Beast
on his little bike
I was like hey
and I saw him turning around
I was like get me inside
I can't believe
you don't have security
with you in New York City
we do
but I knew we would be here
yeah
where did you meet
your girlfriend
oh god
that one was
no the Mile High
I was going to Antarctica
Mile High
hey yo you don't want a mile do you know what the Mile High is I was going to Antarctica. Mile High? Oh, hey, yo.
You don't want a mile?
Do you know what the Mile High Club is?
No.
That's when you fornicate on an airplane.
Mile High Club.
The Mile High is the transition, not the club.
No, we were going to Antarctica.
So we're in South Africa, about to go to Antarctica.
I got Logan.
I got Casey Neistat. I got the entourage. We're doing it. They're your to Antarctica. We're in South Africa, about to go to Antarctica. I got Logan, I got Casey Neistat,
I got the entourage. We're doing it.
They're your entourage.
Then we wake up and they're just like,
everyone in Antarctica has COVID.
I'm just like, what does that mean?
Every single person in the base in Antarctica
tested positive for COVID today
because it's like this thing where they let
billionaires come in and blah, blah, blah.
The billionaire before us was just like, fuck we're just gonna get walked over and so
they're like all in antar they had to all be medevaced out and all of it and so like we were
like about to board the plane fly there and do 50 hours in antarctica and now it's just a wasteland
there's no one there to like like clear off the ice runway or anything and so we're like you know
maybe we can figure it out so we're like chilling in know, maybe we can figure it out. So we're like chilling
in South Africa
for a couple of days.
And then I was just
at dinner with a friend.
And then her friend,
who's my current girlfriend,
just stopped by.
I was like,
she just stopped by
to say hi to her.
And like within five seconds
I was like,
holy shit,
this girl is beautiful.
And then,
but I have to go
through the test
because like,
I don't really get along
with women if like
they don't love learning, they're not obsessive, they don't have a hobby, they don't really get along with women. They don't love learning.
They're not obsessive.
They don't have a hobby.
They don't like to judge.
There's just certain things where if you have these traits, we get along really well.
And if you don't, it's impossible for us to hang out.
So I had to put her through the ringer and start asking questions.
What do you do?
And then she was like, I'm an author.
And I was like, fuck yeah, good.
She has a hobby.
And then we started talking and I just tried to get a feel if she likes
learning. Like, you know, whatever.
What do you like to do?
Sounds cringe, but you know, like what kind of
content you consume? And it was more like documentary
educational. And like the type
of stuff she does. And she has multiple degrees. You can
tell. She likes learning. She's about to get a neuroscience
degree just for fun, not even to get a job.
Because like she invested in Bitcoin and did
well, so she doesn't even need it.
She was checking all the boxes.
I had these 10 things where
if I meet a girl that's beautiful and
we have these 10 traits, we're going to be
literally best friends. Checked every single
one of them. Nice feet?
No, that was 11.
I can give on that one.
My nerdiness is
showing because it's like – Now I'm here.
This is where I come in.
I'm like the true definition of a nerd.
I just need a partner who loves learning and just wants to improve.
For us now, an idea of a date is just to take an IQ test and then study and see if we can get it higher.
I love it, and I love watching documentaries.
We'll go buy two books, we'll read it
and quiz each other. Absolute nerd.
I'm a fucking nerd, but that's what I needed.
Someone like that. And it's very
hard to find someone like that that's also
obviously very beautiful.
And so, yeah, the second
she checked all those boxes, this was
probably the 40th different
girl I had talked to since my ex.
And I was just waiting until I found someone that had all these these criteria the second she checked them I was like that's it
yeah wow so then I waited a couple of days and then I just dm'd her I was like oh so your book
can I read it she sent it over read the whole book and it was just like acting like it was the
greatest book ever asking her questions until we hung out again yeah and then you officially! Yeah. And then you officially ask her,
you go,
do you want to be my girlfriend
or you guys just talk for a while?
Well, that's where it's weird
because she's in South Africa.
Yeah.
Which is like a 30-hour flight away.
She can't come to America
because she doesn't have a visa.
Yeah.
So like,
this is how you know I'm into her
because I've got a 30-hour flight there
and that 30-hour flight back
is fucking crazy.
You've flown to go hang?
Yeah.
So I just fly out there
to hang out with her
and show that like
I'm a real human
because I literally saw it
for like 20, 30 minutes
at dinner
and then I instantly flew back
because the Antarctica
shoot's canceled.
And so it's like
it was a little weird at first
because it's not like
oh let's just hang out.
It's like hey
can I spend 30 hours
on a plane to see you
and then I instantly
have to spend 30 hours
the next day to fly back
because I have a company
to run
and just flying there takes three entire days on a plane.
Yeah, fuck.
So then like the visa, oh, this is where it gets interesting.
To get a visa, they're like, oh, it'll take two years.
Like even like a tourist visa.
Yeah, same with India to here.
Yeah, it's brutal.
But one thing that's interesting is if you, when people cancel, so it's a website, you see all the dates.
It'll be like the first date's eight months down the road. Well, when people cancel, it it's a website you see all the dates it'll be like the first dates eight months down the road well when people cancel it's first come first serve and so when we found that
out so like well we had our appointment like eight or nine months out but when someone canceled six
months out we just paid someone to sit there and refresh and then book it for when it came out so
like someone would cancel six months out ours fucking ours now it's like so it's like great
all right now i get her in six months just. Genius. Ours. Fucking ours. Now it's like, so it's like, great, all right, now I get her in six months.
She's fucking perfect.
Fuck flying over there.
Yeah.
And then like two days ago,
we just hired this person to do it
and that's all they did.
Brilliant.
All day,
just refresh that page
and then we get it four months out
and I'm like,
fuck yeah,
this is great.
Three months,
every day I'm waking up
and it's getting a little shorter
and then it's like a drought.
Like no cancellations,
no nothing.
I'm like, God damn it.
I still got to wait three months.
That means I got to fly to South Africa like four times.
Why don't you hire her and sponsor a visa copywriter?
I don't know.
All that shit takes time.
But this is the quickest method.
That seems like a great solution.
He's like, I don't know about all that.
Cut that from the episode.
Cut that from the episode.
I'm crushing you, Scree.
She starts giving you attitude on the phone.
You're like, eight months.
Oops.
Then I wake up one day from like 20.
We have like 20 missed calls.
Yo, shut up, Doug.
He says, shut up, Doug.
Shut up, Doug.
Romantic ass.
I had three of these attorneys looking at me.
Those were options.
They just take longer. Yeah, yeah. I had three Visa attorneys looking at them. Those were options. They just take longer.
Yeah, yeah.
Shut up, man.
The flights,
the jet lag.
I was looking
after them.
You don't think
you got Visa
attorneys, dogs?
Yeah, we were
paying out the ass
on the attorneys.
But then,
I wake up one day
Unless you have to
pay them a lie
to your girlfriend.
She comes over
at just a bad date
and I'm like,
you know what?
Tell her she can't come back.
Tell her the borders are closed.
I didn't think of that because I could fly over there, and if things didn't go well, I could just stop answering her calls.
There's nothing she can do about it.
Which I did think about that at one point.
I was like, if I just didn't respond to her text, what's she going to do?
It's over.
She can't fly over.
It's over.
America.
Just didn't respond to her text.
Like, what's she going to do?
It's over.
She can't fly to America. It's over.
America.
Yeah.
But anyways, I wake up one day to, like, 20 missed calls.
And the person's like, yeah, we got an appointment, like, five hours from now.
But she needs to go there.
And she was still asleep.
So I'm, like, calling her family to, like, go wake her up.
And someone literally canceled, like, that day.
And she got in there.
Oh, she got in?
Yeah, she got in.
And then it was, like, nine months down to like two weeks
because we just took spots when people canceled.
It was great.
And then there you go.
So now she's on the way.
Yeah, but then we used up like 80 of the 90 days
she could have as a tourist visa.
So now we're having to figure out something else
because now she can't really come
because we're trying to save some days for Christmas.
And I just can't fly to South Africa.
It's so far away.
Why doesn't she just fly here?
Because she can only come here 90 days a year.
Oh.
Tourist visa.
But they don't really.
I know.
And so that's why we're about to push it.
But there is a chance she could come here,
and they're just like, nah, fuck you.
Go back to Africa.
Yeah, you don't want to risk that.
You go a few days over.
They check the books, and they're like, oops, you can't come in.
Yeah, well, the worst part is you don't know until you land.
So she can land, go through everything,
and then the border agent's like, nah, go back to fucking Africa. Yeah, well, the worst part is you don't know until you land. So she can land, go through everything and then the board agent's like,
nah, go back to fucking Africa. Yeah, but at least she's flying.
Yeah, that's true.
Yeah, you know what?
Fuck her.
Do you want to see me or not?
Like, that's what you got to say.
So that's what I'm currently
trying to do.
You don't like Miles?
You don't like Freak of Fire Miles?
You can use him to upgrade
next time to a late flight.
Oh, man, that's crazy.
But it's great
because like I said,
she's a nerd like me,
so like,
that's great.
Yeah, it's perfect. So you guys do like, like I said, she's a nerd like me. Oh, that's great. Yeah, it's perfect.
So you guys do like Zoom dates and stuff?
Honestly, we play Scrabble on our phones.
Really?
It's dumb.
Now that I say it out loud, I'm realizing how bad it's gotten.
No, this is like when you describe Game of Thrones to someone who's never watched it.
And you're talking about what you believe is the coolest show ever.
But you're like, dude, it's dragons and like castles and like and i'm like the fuck are you watching bro all i've
ever wanted is someone to just read books with me watch documentaries and just like
learn with me because then if you're not learning then it's like i can make 100 grand an hour or
whatever and so it's like how can i justify spending an hour of time with you if i'm not
becoming a better person so that's why it's like i have to I justify spending an hour of time with you if I'm not becoming a better person? What a flex that was.
So that's why it's like I have to be getting better with my partner.
Or how the fuck am I going to invest 20,000, 30,000 hours? You literally know the value of your time.
Yeah, basically.
Like every time you go on a date with her, you are spending an immense amount of money.
And that's why I was so particular because it's hard because I've optimized my life so much in a way where down to the numbers, I can't just shut it off and be like, oh, well, this doesn't count.
I know the value of that two-hour date at fucking Red Lobster.
I know it.
And so if I'm not getting smarter, it just literally destroys my entire psychology.
And I just like, I like lose my mind.
I'll have a mental like fucking breakdown.
I'll be like, this is not like, if I extrapolate this out over 10 years, I'm fucked.
Like, what am I doing?
But now that I have someone that makes me smarter and we, like, learn together, it's great.
I afford to extrapolate.
I'm way smarter and it works.
How serious does that get?
Like, when you go to take a pee, are you, like, calculating how much time you're wasting right now?
The problem is, like, we're not robots, so we can't work all the time.
So the way I see it.
I said that's a problem.
It is.
It's annoying. I wish you could.
So you got to basically—when you're not working, you have to be full decompression.
So you're either working and going 100 miles an hour, or you're doing nothing.
You don't outsource everything.
You shouldn't cook. You shouldn't touch anything.
You shouldn't go shopping.
You should only do what you feel like doing so you quickly recharge,
and then you can get right back to it.
You know what I mean?
So there are certain things
that are just necessary
because you have to recharge
like just having fun
and not working
what is decompression
for you?
weirdly enough
watching documentaries
reading books
that kind of stuff
like that's the kind of stuff
I enjoy
or watching anime
and things like that
and when you're decompressing
you need to be
fully decompressing
so then like
there's time between
you working
is as short as possible
so you can just keep going.
And what's the best
documentary you've seen?
Loose Change.
I mean the last one I watched
was like on Alexander the Great
because like at one point
he ruled half the world
and the other half
was owned by like the
Persian king at the time.
He bodied him too.
Yeah.
Well,
and they were like,
and he was 23
and they were like,
hey,
let's just split the world 50-50.
You can own half the world.
I'll give you all this money. And the motherfucker was like, fuck you, I want it all. And they were like, hey, let's just split the world 50-50. You can own half the world. I'll give you all this money.
And the motherfucker was like, fuck you.
I want it all.
And when I heard that story, I was like, that's crazy.
So I just like went balls deep and like learning about this crazy ass motherfucker.
He looked at the moon and wept for he could not conquer it.
Agreed.
Yeah, agreed.
It's fucking crazy.
And he never lost a major battle.
Just such a badass in every way.
And so, yeah.
Where did he die?
He died in Persia, right?
He died in a tent of disease.
It was whatever, when he was like 24.
Yeah, that's right.
He died young.
Exactly.
If he didn't, history would be different.
Last one to take it off.
24, yeah.
Yeah, and crazy thing about Alexander the Great,
from Macedonia.
In Italy?
No, Macedonia is its own country.
Not even part of Greece anymore.
So we imagine the most famous Greek person isn't even Greek.
Crazy.
Isn't that wild?
I must have skipped that part.
I didn't know he was considered Greek.
Yeah, no?
Isn't that the Greek Empire?
Yeah, he's Greek.
Oh, interesting.
I mean, he's considered Greek.
We look at that as what year is Alexander the Great?
This is like early Antigone, no?
Yeah, I think so.
You know your history.
I like that.
I like it a little bit.
I just think it's so fascinating that the way that we learn the world is now reflective of how it is now.
So it's been carved up since.
It's written by the winner and whoever wants to tell the story. Yeah, like Napoleon to us
is this French guy. He's from fucking Corsica.
He's an Italian.
So when he takes over Italy, they're
like, well, yeah, you're from here.
It's like one of the boys. Hitler, the German,
who's also Austrian originally.
It just doesn't make any sense as you
reflect back because, yeah, we keep carving it up.
And we also, yeah, we think it's done,
but it's not done at all. Russia could very well just just take over ukraine and now that's russia again yeah
ussr split what in the 80s like the map might take over south africa and now that's just its
own country yeah add it to america next time we open a beast burger we're marching the canadian
border let's go baby i was thinking about that when i had all those people there i was like
if i really wanted to, I could sit.
That's the crazy part.
This is, you know how you say it.
I'm standing in front of a sea of 20,000 people, and I could get them to do whatever I want. You could be president.
Storm a little building here or there.
Isn't that crazy?
You know how you tell me, like, oh, if you didn't have religion, you'd be a psycho?
Yeah, yeah.
That's a little, bro.
If Jimmy didn't grow up with Christianity, bro,
he'd be leading an army to Canada.
Like, think about that.
Like, that's crazy.
What do we got?
What do we got?
You keep saying president.
When I filmed this clip right here,
it looks like I'm trying to become president.
I don't know if you saw this one.
Wait, how do I full screen it?
Yeah.
Doesn't that look like I'm trying to be president?
The hand wave?
Yeah.
Watching that back, I was like, God president the hand wave yeah I watching that back
I was like
god damn
that's so cringe
the queen's
the queen's not dead bro
he's right here baby
let's go
stop
that's so crazy
isn't that wild
that was after
we shut it down
and kicked people out
we couldn't let anyone else
in the mall
just fucking
I mean is this surreal to you
like you look back at this
and you're like
who is that guy in the video
no I mean
it sounds weird
but I always knew I would be a YouTuber because I was just like, I'm going to do it or I'm going to die trying.
This young?
No.
But I was like, I don't care if it takes 40, 50 years.
But this didn't exist.
When you were starting YouTube and Casey Neistat was vlogging, it wasn't like this.
Yeah, agreed.
This is wild.
Well, I have a video coming up.
So did you see that video where I did Hi Me in a Year, Hi Me in Five Years?
Yeah.
So the next one's Hi Me in Ten Years.
It goes up three years from now.
So I filmed the video and had 8,000 subscribers.
I'm a teenager in high school,
and I did a video, Hi Me in Ten Years.
And that video, I think I'm like,
when this goes up, I'm going to have a million subscribers.
And that goes up three years from now.
Oh, wow.
And collectively, we're on like 250, 300 million now.
What if you have a billion subscribers?
Well, that goes on and on.
Oh, man, if I was logged in, I would show you the video.
This is on my computer.
But yeah, it's like, I'm literally like, guys, I got a history test.
You know, my mom's making me study.
I don't want to fucking study.
And then I turn it around.
I have 8,000 subscribers.
And I was like, mark my words.
In 10 years, I will have a million subscribers.
I just don't care.
I don't care. It's going to happen. I'm going to be a YouTuber. I my words, in 10 years, I will have a million subscribers. I just don't care. I don't care.
It's going to happen.
I'm going to be a YouTuber.
I'll see you in 10 years.
Also, sorry, mom, I'm not studying for this fucking thing.
And then boom, I did that.
I literally just plugged it into my computer.
No edit, just raw.
Just threw it up there and then I just hit the schedule button.
I hit 10 years later.
Oh, you've already scheduled it.
Yeah, so I filmed all those videos and scheduled it.
Brilliant.
Automatic like clockwork, it's going to go up in three years.
Whether you like it, obviously you could change it, but whether you
like it or not, it's going to go, oh, are you still making
them? Are you going to make one? No, I did them all then.
So I did Hymie in six months, Hymie in a year,
Hymie in, I think, three years,
Hymie in five years, which just went public.
And then Hymie in 10. Will be in three years
from now. Yeah, and then I did Hymie when I'm
69 years old, and that was just like a fucking crazy one.
I was a teenager and a funny number.
Yeah.
That comes out mid-presidency.
69 is sick, dude.
Feels a little sloppy.
69, that's going to be like his eighth term.
Yeah, I know.
That's crazy.
Wait, MrBeast, mr beast hi me and yeah five
years oh it autofills yeah this is me so this same thing but it's for 10 years is the next one that
goes up uh yeah yeah yeah so it goes up on october 4th 2025 the fuck is this music numbers to whatever
so i have when you watch this. What's up, guys? It's currently October 4th, 2015.
That's little baby me.
I'm probably like a freaking grown man when you see this.
I'm still in high school right now.
And it's 2015 for me right now.
Dude, if I don't have a million subscribers when you see this video,
my entire life has been a failure.
I better have a million subscribers.
And I have just 8,000 subscribers here.
8,000 subscribers.
No one talks to me. Everyone tells me I'm too obsessed.
Everyone tells me to get a fucking life.
It's just like I'm a fucking
small school in North Carolina. That's not how the world works.
Shut the fuck up. And then I
schedule up these videos, upload them, and I'm like,
fuck you guys. You're so sociable when you're
talking. Well, yeah, it was great talking to a camera.
You were excellent at it.
For someone who-
Well, no, bro, watch this.
Bro, I sound like a little bitch.
Hold on, hold on.
I'm not talking about your voice.
I'm talking about
how comfortable you are
looking into a camera
and just having a conversation
with more than anybody.
That is a weird thing to do.
That was the only
social interaction
I had in my entire life.
Which is surprising to me.
Yeah, which I would-
That was the problem back then is that I could talk to a camera like crazy. More than you could talk to people. Yeah, I couldn't my entire life. Which is surprising to me. Yeah, which I would, that was the problem back then
is that I could talk to a camera like crazy.
More than you could talk to people.
Yeah, I couldn't talk to people.
That was your practice.
Like when I go to social gatherings
or like my teachers,
like they would legit be like,
is he deaf?
Like they would ask my mom that.
Like, cause I just wouldn't talk in class
or like anything.
As I just,
you like, you just,
you get so beat in your head
that like no one gives a
flying fuck what you think about or like what you care about YouTube yeah that's like you just don't
even talk and then after a while you just get used to not talking and that was kind of my life back
then which is weird wow so the only social interaction you have was mostly the camera
back then yeah and so like me and my mom didn't have the best relationship because I didn't know
how to communicate with her and I didn't know how to communicate.
I just didn't know how to communicate.
When did you learn how to communicate?
Did you go to therapy?
What?
No.
No therapy at all.
I should have.
I should have, but we couldn't afford it.
But I guess once we started having the boys in the videos,
that's mostly it.
Yeah.
But up until like probably like four years ago,
it was just like, it was fun.
Even those phone calls every night were probably huge for you.
No, that's when I came out.
When I met these other fucking psychopaths,
that's when my entire life changed.
Thank you for ringing up.
When I met these four other YouTubers,
10K subscribers,
that's when my whole life flipped on its head
and I went from like,
I was 19,
or no, I wasn't 19.
I was probably like 17, 18.
And I was like,
I went from like,
I just don't know how to speak.
I hate people.
People are the worst on the fucking planet.
I feel like a loser to like, oh my God, like these guys are great. It was fun. It's not like, I just don't know how to speak. I hate people. People are the worst on the fucking planet. I feel like a loser to like,
oh my God, like these guys are great.
Talking is fun. It's not like, oh,
I'm talking an hour a day. It's like zero to
18 hours a day talking to these people. Like I
fit in. I found my people. This is
great. How'd you find them?
One of them, I saw their videos. One of them come.
Weirdly enough, one of them, I made a
video talking about how horseshit his videos
were and he threatened to sue me.
And then we just started talking, and then I realized he was smart.
I was like, oh, you don't have to sue me.
He's like, yeah, I don't have to sue you.
We should just be friends.
And then it was like so funny because I just like made a little – I deleted it.
But I made a video just saying, this YouTuber's videos are ass because I could tell he was trying to gain the algorithm.
But then – so what happened was I met these four guys who all were just like,
they just made great titles and thumbnails,
but horseshit videos.
Horrible, horrible, horrible videos.
Like they were just the lowest of the lowest effort.
And they would just do the minimum amount of work possible to get as many views as possible.
And I'm the opposite.
I make the best videos possible,
but I had no idea how to clickbait.
Interesting.
So then you just like throw us in a room
and they would just be like,
bro, these thumbnails are dog shit. What the fuck are you doing? And I'd be like, well, your content's dog shit. And then I taught them how to clickbait. So then you just like throw us in a room and they would just be like, bro, these thumbnails are dog shit. What the fuck are you doing? I'd be like, well, your content's dog
shit. And then I taught them how to make good content. They taught me how to make good videos.
And all of a sudden it was the missing pieces. We all blew up together. And then, yeah, we talked
every single, none of us, like we had three college dropouts, a high school dropout and a guy who
like literally worked at McDonald's. None of us had friends. None of us fit into society. And the second we all met each other, we were like, that's it. We found
our people. And we just, we didn't have anyone else to talk to. Everyone else thought we were
freaks of nature. How weird was it to go from feeling like a freak to feeling like you had so
much to share? Oh, it's life-changing. That's when it clicked in my head that I'm not a freak.
It's just these people
don't care about
what I care about
and they just don't
have ambition.
And once that clicked
in my head,
my whole life changed.
Because that was huge,
massive for me.
But it's like,
I didn't have anyone
telling me that
when I was younger.
So,
it was brutal, man.
Very brutal.
Did you have any mentor
that came along later
that was like,
yo, Jimmy,
you're not weird,
you're just focused?
No, I had to figure it all.
That's why it took me
13 fucking years.
Yeah, so you start so young.
I think a lot of times it happens like when kids go to college,
they break out of the high school mindset,
which is cool guy, dork, geek, whatever.
College, everybody has their own little crew.
And you were locked in on this at 11 years old,
so you didn't even have the opportunity to go away and find it.
Luckily, you find these guys.
What a fucking godsend.
Agreed. That was the greatest thing that ever happened to it. Luckily, you find these guys. What a fucking godsend. Agreed.
That was the greatest thing that ever happened to me.
And that's where the trajectory was like this
and you just see you go, whoop.
Now all of us went from fucking deadbeats
working at McDonald's.
To do a break.
Yeah.
But does that help even when you communicate with your mom?
Everything changed.
It just helped me understand as a person,
I'm not a freak of nature
that's just going to die with no friends. I just need to find the right kind of people. They're interested in what you're interested in. It's a good thing. It's helped me understand as a person, I'm not a freak of nature that's just going to die with no friends.
I just need to find the right kind of people.
They're interested in what you're interested in.
It's a good thing.
It's not a bad thing.
That's such a good lesson, too,
that these people are not your competitors.
They're taking from you and you're taking from them.
It's that you're all collaborating to all be better people.
That was probably the foundation of you being so collaborative
and brand forward and giving.
It was like eye-opening when we all hit a million subscribers
in the same month. We all started 10K, and a year later when we all hit a million subscribers in the same month
we all started 10k
and a year later
we all had a million
in a month
and it's not a coincidence
that we all grew
at the same rate
but it also
it sounds so like
cool
like looking back
like oh
he was so driven
he didn't have friends
it's fucking hell
we're like glamorizing it
but it's fucking hell
to think like
you know
that no one in the world relates to you and you're just this fucking alien it sounds like hell I're like glamorizing it, but it's fucking hell to think like, you know, that no one in the world relates to you and you're just this fucking alien.
It sounds like hell.
I wasn't glamorizing it.
I just think like, yeah, to be clear, it is not fucking fun.
And I wouldn't have wished it on anyone because I just got lucky meeting those people.
If not, I don't think I ever would have blew up and I don't know what I would have done.
I just can't imagine the euphoria you feel when you finally feel comfortable talking to someone.
Yeah.
Well, you talk to someone and they don't instantly go, can you talk about anything else besides YouTube?
Or can you just stop talking?
Exactly.
Yeah, the person who listens to what you say and they go –
Say more.
Exactly.
I want to know more.
I would say that the moment I realized I wanted to marry my wife is I really loved sharing with her and I wanted her to share with me.
But it was that,
it was like,
that's what we're going to do
for the majority of our life.
We're going to share.
Yeah.
Even all your resources.
And...
Yeah.
But no,
but there's something so important
about like sharing
and the person you're talking to
feeling like they value what you say.
100%.
Yeah, it fucking lifts you up.
And to go years without feeling like anybody cared about that.
One, that's resilience.
That takes a different level of resilience.
A lot of people would have quit before you got there.
But there's just no—
You could have shot your whole school, dude.
Just about the action.
What's your thoughts on incels?
Do you empathize with them?
You could see how they get there though.
Incels,
like people who fuck their sisters?
That's incest, buddy.
That's incest.
Involuntary celibates
or like the people
who maybe they have no friends,
they don't have much community
and then sometimes
they hurt themselves.
Men ostracize from society,
women don't like them.
It depends.
Like is it because of
extreme passion
for a certain thing
or what? Because I don't know. Not because necessarily is it because of extreme passion for a certain thing or what
because I don't know
not because necessarily
of passion
but more just
not feeling like
they fit in at all
yeah that's where
it's hard
because I mean
mine is from a place
of just extreme passion
other people
I couldn't tell you
because obviously
I'd have to study it
it's like asking
like a person
at Walmart
like why you have
a lump on your side
like
I could tell you if someone with extreme passion I could diagnose it in a heartbeat asking like a person in Walmart like why you have a lump on your side like
I could tell you if someone with extreme passion
I could diagnose it in an RV but anything else
like I'm not your guy
I'm like I'm telling you I'm
a fucking loser because I did one thing with my whole
life and you just asked me something else on the right
field like I don't know what's Game of Thrones is that
their show with all the incels
I don't even know what incels are
you're asking for an in-depth analysis
of them.
But you didn't have
any animosity
like once you made it
and the people
that kind of rejected you
or told you to stop talking
were like,
oh, that's really cool.
You didn't feel
like any anger.
You didn't want them
to feel the pain
that they made you feel?
That sounds like a villain arc.
I think that's a lot
of like what these
villain arcs are.
But that's what incels feel
I think a lot of times.
No, because it's not like they're purposely being mean.
We just had different wiring.
Like why is it my, like why would I hate them for just being a normal human?
You're a fucking weirdo.
Like it's not their fault I was wired like a weirdo.
I am a weirdo.
Yeah.
I'm just not a weirdo when you put me in a room with other weirdos, then I'm normal.
Which is what I strive to do is be surrounded by weirdos.
Yeah.
Exactly.
in a room with other weirdos, then I'm normal.
Which is what I strive to do, is be surrounded by weirdos.
Exactly.
People who chase making videos and entrepreneurship over happiness.
That's not normal.
Yeah.
But having a bunch of other people
that feel the same way feels pretty goddamn normal.
And you just sit there and you just jerk each other off
and jack each other up every day.
You're just ramming each other up.
I mean, comics after shows,
especially when they're younger,
they go to the diner
and it's the same kind of thing.
But do that 18 hours a day every day
for a thousand days in a row
with the same people.
Oh, you're going to be exponential.
Yeah, it's great.
But even the thing is like,
that wasn't even the goal.
It's just like, we just had nothing.
We didn't drink.
We didn't do drugs.
None of us dated.
We were just literally like,
we're going to do this
until we're like big enough enough where we can have lives.
But you were ostracized if you had a life.
I wouldn't even do Christmas or anything.
Oh, wow.
Which this was too extreme.
But I would be like, oh, that's the day people are taking off.
We can get a day ahead.
And we'd just amp each other up and we'd work all day Christmas.
We were fucking idiots.
I love it, though.
Every day, a thousand days in a were fucking idiots i love it though every day
thousand days in a row i fucking love it and then yeah and then that's when you know most of the
boys were millionaires had tons of money and and they started to fall off um and yeah but still
yeah that's where it's hard if you can do that and then go from nothing to millionaires to like
tens to keep going and like because a lot of people like that's their goal like not everyone's
goal is to like be the biggest youtuber or be an entrepreneur most people just
make a comfortable living yeah and so financial freedom yeah exactly that's where most of the
group was and then that's when they got enough money to buy that nice car and stuff they're like
oh why the fuck am i working 15 hours a day the life cycle of a youtuber is like five years yeah
if you're lucky i'd say most of them it's like two. Because most YouTubers blow up
but they don't know why they blow up. So they
have to cling on to that one series and they can never
create a new one and after two years it's boring.
The ones that are five years are the ones that
understand intricately how to do well
but there's very few people that have done that.
Yeah.
You need to have the balls to change it up.
You have to. Or you need to have
in your experience the confidence. Well, yeah. The confidence.. Or you need to have, in your experience, the confidence.
Well, yeah, the confidence.
Understanding of what's going on.
The thing is, it's like Steve says.
People don't know what they want.
They think they do.
Steve?
Steve Jobs.
Oh, okay.
Never heard of him?
Yeah, Steve Jobs.
Yeah, yeah, yeah.
Turtle neck guy.
Yeah, he made this.
Oh, the fault.
Yeah, yeah, yeah.
Got it, got it, got it.
Then you film a YouTube video.
Yeah, yeah, yeah.
So an example would be like. Steve, we're going to first name base. I thought you were talking about Steve Wilco yeah. But like... Then you film a YouTube video. Yeah, yeah, yeah. So like an example would be like...
Steve, we're on a first name basis.
I thought you were talking about Steve Wilcox.
It was a little weird that you said Steve.
I mean...
You guys weren't friends with Steve?
No, I wasn't a buddy.
I swear to God in my life,
I thought you were talking about
the Jerry Springer security guard.
Who the fuck's Steve Wilcox?
Steve Wilcox.
Jerry Springer?
Who's that?
Jerry Springer is...
He was a guy who would...
Don't bother.
Yeah, forget it. I'm going to forget it. You don't know Jerry, dude? I'm going to forget it. You don't know Jerry? You's that? Jerry Springer. He was a guy who would... Don't bother. It's too much.
I'm going to forget it.
You don't know Jerry, dude?
I'm going to forget it.
You don't know Jerry?
You don't know Jerry?
Did Jerry make the most successful product in human history?
Yes.
Really?
Yeah.
Paternity test.
Okay.
Okay, go.
Like Steve said.
I don't even remember what I was saying.
You said, like Steve said.
He said, people don't know.
Oh, yeah, people don't know what they want.
So, like, what you probably do with your show,
are you looking at your phone?
No.
No, is it boring?
Bro, this motherfucker's got crazy notifications.
I know, they're going wild.
They are going wild.
Well, let me see if I...
Damn, you have more than me.
We're not competing, bro.
No, we are.
Bro, Tariq, text me some.
You are texting him. I don't even care anymore steve no it's what was i even saying he said
oh people don't know what they want or whatever so you you got to show them what they want yeah
so like an example would be like we used to have this series where we'd go to random people that
are streaming and just donate ten thousand dollars and film their reactions um it was like so i just
like pick a random streamer that has like 5 viewers
and just donate 10 grand and it would pop up
and they'd freak out, people love that
and then we would do another one where we just donate
$1,000 every time people blinked
but we wouldn't tell them
and we just did like 12, 13 of them
they all went super viral
and people fucking loved them
and they were crushing but then we stopped doing it
and we pivoted to doing Last Sleep Circle
and we did another thing.
And that's an instance
where most YouTubers
probably would have done
like 100 of those.
They were getting 10,
20 million views a pop
at the time.
But the thing is,
if I was still just doing that
to this day,
I'd be a nobody.
I wouldn't be sitting here.
You have to see the future
and be like,
you know,
I can't do this forever.
This, you know,
12, 13,
that's probably enough.
Sure, I can milk a few more,
but we need to start innovating and find the next series.
What's the level up?
Yeah, exactly.
And so that, fucking five hours ago,
we were talking about the life of a YouTuber.
Like, that's how you stay on top,
but it's a lot of risk and you have to,
it's a lot of guts, you know what I mean?
Because like, very well, it could go the other way.
You try this new series and you have this good thing.
Yeah, and you have this good thing going for you.
But that's like, if you want to, it's almost like this.
It's not really like a straight up curve.
It's like you have a breakthrough and then you do it
and you have a breakthrough and that kind of stuff.
And most people, they just have a breakthrough
and they just milk it until it dies.
And they can never recreate it.
I love the idea of innovation.
I love the balls to do it.
And I'm incredibly impressed by you.
And a wise man once told me,
end the video as fast as you possibly can.