Aunty Donna Podcast - Charlie Choccie & Willy Wonka Unpack The 2023 Mitre 10 Brand Campaign, Respond To Reports Of Oompah Loompah Deaths And Have Their Say On Cost Cutting Within The Factory

Episode Date: February 25, 2025

Chief Teriyaki Officer Willy Wonka and Charlie Choccie PhD (Business) destroy beloved childhood memories.  LINKS Buy tickets to our DREM World Tour https://tour.auntydonna.com/ Follow @theauntydonnagallery on Instagram https://bit.ly/auntydonna-ig  Become a Patreon supporter at http://auntydonnaclub.com/  CREDITS   Hosts: Broden Kelly, Zachary Ruane, & Mark Bonanno   Producer: Lindsey Green Digital Producers: Nick Barrett, Jim Cruse & Tanya Zerek Managing Producer: Sam Cavanagh   Join The Aunty Donna Club: https://www.patreon.com/auntydonnaSee omnystudio.com/listener for privacy information.

A listener production. Oh, baby, you're back for another week of the Auntie Donna podcast. And boy, do we have a chewy, gooey, hardware Ian type adventure for you today. Sound like something you'd be into? Probably not, as most of the world is not. But some of you love to get a little bit more and if you'd like a little bit more head over to Auntie Donna Club dot com.

Check out our patreon, you get the filmed versions of the videos, you get bonus content, you get extended sketches, you get a bang for your buck over at the Auntie Donna Club. And enjoy this episode and we'll speak to you very soon. You're listening to the Aunty Donna Podcast. The greatest fucking podcast in the world. Bro and I can talk and sometimes we guess. We hope you enjoy the motherfucking podcast. Hello and welcome to the Aunty Donna Podcast. My name is Zachary Rewain.

I'm joined as always by Mark Bonanno and Broden Kelly. I'm Mark. Mark, you'll be fighting for the affirmative today Broden for the negative. And I'm Broden. Mark, your opening statements. Right, well, what is life? Really, when we think about it. Is it conscious? And that's time, Broden. What? Today when I woke up and I looked out the window, I saw a, I saw the sun. And that's time. Okay, so now we've got final statements, Mark. Final statements? Yeah, final statements. So, so let's go all the way. No, no, no. Come on.

Throughout my journey today, I've shown unequivocally that my position. And that's time. Thank you so much for joining us on the What Is Life debate. Mark Broden had some very interesting ideas. There you can vote www.whatislifedebate.com. And we can't wait to find out the winner which we'll be announcing in the next episode. That's all from us, goodnight. Great job guys, really good. You didn't even let us speak. Well that's live TV, it always goes a lot faster than you'd expect. No, but I was told, I was told I could-

It was an hour long show. It was an hour long, that was an hour. That was an hour? Yeah, that was an hour, man. Time flies past when you're having fun. Is this your first time doing television? I've done one. I did, thank God you're here. Oh yes, yes, I saw. Very good. And yourself, I mean, you're an experienced old hand at this. Great work. Oh, thank you. No, same as always. The hardest part is finding a park.

You just, I've got a, there's a little IGA around the corner that has a park open until like 2am. I just parked there free parking. Really? Yeah, yeah, yeah. Genuinely? Yeah, yeah, yeah. Just around the corner.

From here? I should... No, no, no, no, no. I'm always scrambling for a park when I come to... I go to Coles. ...come to here. You park at Coles? Yeah.

Yeah. It's where I got dropped off this morning. The old. The old one. Thank God it wasn't too far. Thank God you're here. Listen, I shouldn't be saying this, but I'm having a coked up Illuminati fuck party at the Melbourne Club now after this. Why Illuminati? We just go there, we all do coke fuck and watch boys kill each other. Are you a member of the Illuminati? Not the Illuminati, I just call it Illuminati.

What is it? I'm a member of the Melbourne Club though. I was wondering if I could get you in as guests if you wanted to come along. Oh yeah, that'd be great. And the boys whisk their way from the ABC studios to the Melbourne Club on, which I believe is on Flinders Lane. It's just across from the Mitre Tavern, which is a great little venue. Oh yeah, get to the Mitre Tavern.

Really, yeah. Get to your nearest Mitre 10. The Mitre 10 still exists. Yeah. But do you know Mitre 10 is named after the Mitre Tavern? It's where they came up with the idea, which is a little pub in the middle of the city. Really? Across from the Melbourne Club, which we are at right now.

What does Mitre mean? It means you want to hammer at a good price, you got it. Well that's what Mitre 10 means. But what does Mitre, I'm going to look up the word Mitre. And this is a discussion I'd like to have with two experts. What is Mitre and what does that pertain, what does that mean for MITRE 10? Hi, my name is Geoffrey.

Geoffrey, you are an expert in MITRE and MITRE 10. Yes, yes, yes I am. I don't know what the word means though. So how are you an expert? Well, I can tell you. I can tell you so much about like the cost of things. You'll have your turn. Jesus.

You'll have your turn. Alright. I can tell you so much about like the cost of things. You'll have your turn. Jesus. You'll have your turn. Alright. I can tell you about the cost of things. I can tell you about like how many shelves they have at every Mitre 10. I can tell you the different occasions Mitre has been used. You just never thought to look up the definition of the word. How many times has Mitre been used?

Twice, as far as I know. Mitre Tavern and Mitre 10. Wait a second. used? Twice as far as I know, Mitre Tavern and Mitre Ten. Wait a second, but you said that you can tell me how many shelves there are at every Mitre Ten. At least ten. Well, I mean, yeah, but I thought you could be a bit more exact than that. That's not how that works. Well, I can tell you what Mitre means. I can't wait to find out. Joining the affirmative is his name is Charlie and not Charlie Bonanno.

Charlie Chocolate Factory. Charlie Chocolate Factory. Charlie Chocolate Factory. Oh and he's Willy Wonka. Yeah. Hey! And Willy Wonka's here folks. I'll let you do your definition but afterwards.

It's just something our audience needs to know is whenever we do bring in Charlie Chocolate Factory, he is chaperoned by Willy Wonka. He gets from a factory after I'm dead. Yeah, that's why he changed his name from Bucket to Chocolate Factory. Charlie Chocolate Factory, Willy Wonka, you're here. We will get to you. It's a strange family. They always change their surname based on what they own at that time.

So we meet Charlie when they got a bucket. All he owns in the world is a bucket. It's the only thing he owns. Now, Charlie Chocolate Factory, you are not an expert in Mitre 10, but you have done your research and you have... That's all I ask of people with my far out there opinions is just do your research. And I ask that of my science students as well where I teach at Vubank College. Oh you teach science there?

Yes. What's your favourite thing to put in a test tube? A peanut. Really? What do you do with it in there? You just show how much oil is in one nut. I bet I would be. I bet I would.

There's a lot of oil on my nuts right now. Why did you? Willy Wonka has a lot of oil on his nuts. What kind of oil? Canola? Yup. I mean peanut oil, I imagine. Why?

Because it's on his nuts. Oh right, right, right. No, no, no, it's from jerking it. Wait, so it's like a massage oil? Yeah, I jerk it with it. No I jerk it with a peanut oil, he was right, but it's got nothing to do with the nuts. It's just a wog. Well it's funny, I got like barrels of peanut oil in my truck. Do you think even subconsciously you're like what oil should I put on my nuts?

I'm Willy Wonka. Nuts? Peanut oil? But then but there's so many nut oils. Macadamia nut. I have a nut bar at my factory, so we have a lot of peanut oil. Right! Not your factory though, is it? Well, it's his now. But I'm still running it. He's just like, you know, like a boy prince, you know. Charlie Chocolate Factory.

So we got rid of the oil, the peanut oil, because of the allergies and everything. So we replaced the nut bar with the macadamia oil. Yeah. So we had a surplus. I've come in hard with cost cutting because once I had a look at the books, I was like... What right do you have to fucking... Why own the fucking... I'm Charlie Chocolate Factory.

What are you, a 10 year old boy? Yeah, but he did come in hard, man. We've slashed R&D. You're not making new chockeys. No, no, no. I lost... We got rid of 20% of the workforce, mostly Oompa Loompas. But no one lost their job.

We just, we just stapled them on top of each other. So now each pair, each pair of Oompa Loompa, now they get one wage. They work for one wage together. The factory is more of a like a office and a tour thing now. We make most of our chocolate offshore since he's come on board. Oh yeah. Yeah. I'm just pissing money away. Pissing money away. Are you a 10 year old boy? Yeah yeah yeah. I'm a 10 year old boy but like I grew up in in in filth and famine. Yeah that you're you famously had four grandparents sharing one bed. All sharing

the same bed. All sharing the same bed. And they would... they would make love at night. And we would have to hear it. Yeah. We would all have to hear it. Has that fucked you a bit? Like, not as much as you'd think. It does make me want to...

Aww, you... He thinks he's okay. Can I just say I know this feed, right? Yes, Willie. Yeah, yeah. Can I call you Willie? Yeah. Yeah, yeah. God damn right you can. call you Willie? Yeah. Yeah.

God damn right you can. He thinks he's okay, but I genuinely think it gets to him. Well I don't know if it's related. There have been times in my life where I've felt borderline addicted to pornography. I've had an unhealthy relationship with it, but whether or not that is connected to having to hear my four grandparents all make love. Did they fuck each other? Did they like fuck across? But only by accident because some of them are getting on a little and they do it at night out of respect sometimes it'd be like oh Martha didn't realize that was you I

thought you were Christine. When I met... And then you know so it's but it's always funny they're always laughing about it. When I met your granddad on that tour, the first tour you did, and it was you and your, what do you call it? Grandpa Joe. Grandpa Joe. I was like, this guy fucks. I didn't know what it was, but I was like, he's got at least one on the side. They try to, they do, out of respect, try to keep it down, like they do it on their

side, you know, like they roll over on the side and they try and do it quietly. But we all, my bed is right next to theirs. on their side, you know, like they roll over on the side and they try and do it quietly. My bed is right next to theirs. What does Mitre mean? Right. So Mitre, Charlie Chocolate Factory here, is a tall headdress worn by bishops and senior abbots as a symbol of office, tapering to a point at front and back with a deep cleft between That thing, that thing, I get what you're saying. Or

a joint made between two pieces of wood or other material at an angle of 90 degrees such that the line of junction bisects this angle as an example, a mitre saw. Okay, well that- Okay, now, Willie, Charlie Chocolate Factory, which of those definitions do you think the Australian hardware store gathered its name, mitre? Tin. Tin from? Well, actually it got it from the Tavern. So there's a pub in Melbourne called the Mitre? Ten. Ten from? Well, actually it got it from the Tavern. So there's a pub in Melbourne called the Mitre Tavern.

Well then where did the Mitre Tavern get its name from? The hat or the joint? And please call me Charlie Chucky. Probably the joint. You just said I was okay for me to call you Charlie. My friends call me Charlie Chucky. Can I just tell you a little bit about what this guy's been doing over at the factory? Can I give you an idea?

So I'm now chairman and he's CEO. Oh, so you're running the show. Yes, and let me tell you, in my first six months we have already increased profits by 5%. So when I was CEO, I would make a new chocolate every year and I would spend so much money developing these chocolates. And you would, and like the death toll was high. Children would die often in the pursuit of,

you know, some sort of taffy that makes you fart music. And I was dealing with, so the Oompa Loompas unionized, right, and I was struggling with that. They were saying, we don't wanna die anymore making chocolates, and I was struggling with that. That was saying, we don't want to die anymore making chocolates. And I was struggling with that. That was really why the board ousted me in the end and brought in Charlie Chocolate Factory early.

Can I, but it's interesting what you say there, right? Because I've just looked up the Mitre 10 website. Yeah. Mitre 10 formed in 1959. Oh, so close. Ten years away. From 1949? No, no, other way. Say it. I don't know what you mean. Oh no, you'll say it and you'll get it. You'll know when you're older. Well if you've got grandparents sleeping head to toe in a bed I'm sure you're very familiar with 1969.

Yeah yeah yeah. Mitre 10 formed in 1959. It's a large player in the Australian home improvement hardware industry. Mitre 10 group compromises. It's a large player in the Australian home improvement and hardware industry. Mitre 10 group compromises Australia's largest independent home improvement and hardware wholesaler to the industry and an iconic independent and local retailer to over 300 Mitre 10 and True Value hardware stores. Okay, sure. They're actually our biggest competitors. When you went on the website and revealed that you're on the website, you did it in like a smoking gun kind of way.

Yeah. Well, I think it's definitive. What is? What is definitive? Mitre 10. That it exists? There is no reference to the name there. Look up Mitre Tavern.

Look up its Wikipedia. And then what do you want to do? What you want to talk about because I can tell you Yeah, I don't really give a fuck about It well, you know about the factory it's been really interesting like since he's taken over Yeah, there's there's been a lot of savings. What I was gonna say is we don't develop new chocolates now We'll just take the nut bar put some smarties in it instead. Yeah we're just sort of like we've gone we have enough stuff and now it's just about combining stuff it's like oh you like getting turned into a blueberry with that candy now you can get turned into a blueberry with this uh you know this little chocolate around it. Willie can I ask you?

Yeah. We're not in sort of a dried fruit. One second. Or a humbug. Charlie Chockey? You should see what we're doing with humbugs over here. Charlie Chockey, give me one moment. Willie, when you came in and said that Mitre 10 got its name from the Mitre Tavern in Melbourne, I'm not questioning that. I just want to know, how do you know that? I think I saw it on a sign at the Mitre Tavern when I was having a beer there maybe.

Said Mitre 10 was invented here? Maybe off the Wikipedia. I can't find a Wikipedia for Mitre Tavern. Just look up where does the name Mitre 10 come from? You're so fucking fixated on this. So you just look up Mitre Tavern. No worries. An Australian retail and trade hardware store chain.

Operations are based on a cooperative system where the store owners are members of a national group and each has voting rights. The chain references the Mitre joint. Where does the name come from? The chain name references the Mitre joint. Yeah, but what about the, where does, where did it? There are over four. Can you look up Mitre Tavern?

Oh, so you, oh. So we just found out that he doesn't know what he's talking about. Well this Wikipedia claims that the name references the mitre joint. Which it could well, right? Well, definitely. Willy Wonka. I don't, do you live in Australia? Do you live in Melbourne? I went there the other day.

I'm also a member of the Melbourne club. Oh, right. Yeah. And are you Charlie Chocky? No, I don't, I don't. He's on the waiting list. I don't partake in such temptations of the flesh. I put him in the waiting list anyway. Yeah. Yeah are you Charlie Chockey? No, I don't. He's on the waiting list. I don't partake in such temptations of the flesh. I'll put him in the waiting list anyway.

Yeah. Yeah, right. I'm more about a nice truffle. Can you just look up Mitre 10, Mitre Tavern? Just put both of those things into your search. And did you have any questions about The Chocolate Factory, my recent ousting as the CEO? Do you want to know about the punch-on I got into with Tony Ciacolone? He was leaking to the press against me.

I found on... You looked shocked. It looks like you've just uncovered... I found an article. Oh, wow. OK, here we go. The right name in hardware for over 50 years in Australia. It was on 29th of June 1959 that our founding fathers met in Reg Buchanan's home in Baldwin, Victoria, where they made the historic decision to form a hardware building supplier group. Legend has it, Willie, that the Mitre 10 name was born out of a subsequent

visit to the renowned drinking premises, the Mitre Tavern. But our founding fathers would say it comes from the carpentry term to join two pieces of timber together at a 90 degree angle. So you know, I'm happy to take that. I'm happy to take that I had heard this sort of urban legend. What's the word? It might be, there's a word for it but I can't think of it. No, no, no, no, I can't think of it. But you know, I'm happy to say that is a story I had heard and I'm happy to also own the fact that it didn't. Because I can also see them calling it Mitre 10 because they're at the Mitre Tavern.

But why 10? I don't know, but I can just see, you know, think of a naming party, you're at the meeting and it's at the Mitre Tavern and you're deciding the name and then like you're doing an interview five years later and they're like, where'd you get the name from? And they're just sort of like, wha? And you just slowly start putting the joint into it. Were there 10 founding fathers?

And do they actually refer to themselves as the founding fathers? Yes. That's embarrassing. Yes, yes. Why do you both care about this by the way? And what are you doing here? What business man?

Mitre 10 are our biggest competitor. So we need to- Chocolate? Yeah, he's cunt smooth. He just bought Bunnings. He just bought the controlling share in Bunnings. So we now own 52% of Bunnings. Yeah.

What? Yeah. They're owned by West Farmers. Okay. Well, we bought 39% from West Farmers. We did a stock. We went like we- So you own Coles? No, we bought- No. 9% from West Farmers. We did a stock. We went like we...

So you own Coles? Yeah. No, we bought... No. We bought Bunnings from West Farmers. Wow. So West Farmers still are... They have two seats on the board. They own 20% of Bunnings. Yeah. We own 52%.

I don't fuck around, man. I came in when I was given this opportunity. I wasn't going to fuck this up. Folks, what you... I came in like a Bob Iger. Folks... I'm buying Pixar. I'm buying Marvel, right? You're buying bunnings. I'm buying bunnings. All right. I'm not gonna just fucking yeah. I'm 10, right? Yeah, I've got barely any hairs. You do have you have the energy of someone who has seen their grandparents fuck every day Yeah, it makes you what did I do in that time? I didn't want to hear that, I didn't

want to listen to that, so what did I do? I got... I read business books. I read books about business. I learned... I got my... I got a PhD in business on my own. Yeah. And now I know what I'm doing. You gotta understand man, I was hemorrhaging cash, Cadbury, Nestle, they were fucking coming for me. It was either die or become this. So now yeah, when you think Willy Wonka, right? What's the name of our company? Chocolate Factory. Yeah. When you think Chocolate Factory, you probably think of a factory that makes chocolate. Yeah. That is, that is 10% of what we do. But there's, when I think of the chocolate, I think of like Magic and Whimsy and Oompa Loompas.

Yeah, we've retained all of that. The lessons of, and you were chosen because you were true of heart. Yes. When we moved the corporate offices, which I did vote against, but I think it was right when we moved the corporate offices to Seattle. This is cheaper, it's a cheaper land. He said to me... It's like Boeing. They moved their head office to Chicago because they...

Or bought their old offices. Right. Because they were like... Boeing were like, get your people building the plane away from your head office because if they are near each other, then they tend to listen to each other and talk to each other and we don't want that. No. So we moved to Seattle and when we moved to Seattle, he got me to write up a five page document about how we can keep that spirit of whimsy, fun, magic that you described

in the corporate culture of the business, and throughout all of our brands. And it was things like, look, I love the idea of a glass elevator that goes to the moon. I love that. But is it a health and safety issue? And the answer is yes. And then you remove that, you take the money from that and you put it into other things. You understand? Where does Mitre 10 come into this? They're our chief competitor. Yeah, they're our number one competitor. We both sell things that people like to eat.

And also we own Bunnings. Pardon? We also own Bunnings. And we also own Bunnings, yeah. Any other questions about the business at all? Well, I'd like you to break down Mitre 10's 2023 brand campaign, this ad here, and tell me what you think of it as the major competitor.

Well, I'm the CTO. It's people at a bar, it's a guy putting some wood together. Oh yeah, this is a fun ad. I can see the... And all the tradies are watching him from the bar across the road, he's got a chainsaw now. I see an ad like this and I'm on the set. And they're like, it's just a bit of fun.

Expert advice? Trusted by experts. like this and I'm on the set and they're like it's just a bit of fun. So the notion here Charlie Chocolate and Willie is that if you choose Mitre 10, either call me by my full name or Charlie Chocolate Factory or just call me Charlie Chocolate Factory. Or just call me Charlie Chucky. Charlie Chocolate Factory. The Mitre 10 are saying that unless you use Mitre 10 products, tradies won't respect you. Can I respond to that? Please. Yeah. You're the Chief Teriyaki Officer.

You know, absolutely. There's going to be a lot of jibes and jabs in their marketing. I think it's telling that they're coming for the chocolate factory in their advertising. Probably more so Bunnings I would say. Well yeah, but Bunnings is one of the chocolate factory companies. In my mind, we saw them lose a 0.25% of the market share last quarter. We gained a 0.3. So whatever they're saying doesn't reflect in the market share, in the share price. I think Chocolate Factory is a very

exciting company and I look to our future. Yes, we have a very bright future ahead of us and we're investing in things that are going to surprise and delight our shareholders, I believe. In a chocolatey way or in a sort of? No, not necessarily. Well, I guess. But you know, it does all, you know, it all comes like, you know, we own West Farmers

now. Well, hang on. Farmers own cows. There's, do you own West Farmers? So it is complicated. It is a complicated sort of system. We don't own West Farmers. We own the West Farmers Holding Group.

Okay. Do you own Coles? No. Answer the question. Well, we don't own Coles. Answer the question. We don't own Coles. He's trying.

Do you receive a profit from, if Coles cuts a profit and it goes to the West Farmers Property Group, are you receiving that profit? So the West Farmers Holding Group. Are you receiving? Yes or no? Yes or Holding Group Yes or no? Was our company that we created, we own 45% of it. I don't own a single share in Coles or in West Farmers. But are you receiving the profit if Coles

make a profit in Australia? Is West Farmers Holding Group receiving the profit? $10 for cheese, Mr Wonka. $10 for tasty cheese, home brand, at my local Coburg cost. His job is a lot harder than you understand, okay? And yes, he is paid well for it. If the markup of Australians, day-to-day Australians who can't make ends meet,

is that money, that profit that you are making when you put in a $2 billion profit or whatever your shareholders receive, is that going in your pocket? We have three seats on the board of West Farmers. There is only so much you can do. The shareholders spoke, we tried to get two more seats in the last vote. The shareholders spoke, they didn't want us. Now we have talked at length about innovating that space. We want to create cost savings, we want to fire many more workers, create cost savings in the West Farmers Group. That's not what the shareholders want. They want more expensive cheese. And we're also trying to

develop a nougat that lets you breathe underwater. You know, we're doing all kinds of things. So you eat the nougat. Why are you doing that? Because it's whimsical and fun. Why are you doing whimsy? Because this company was built off fun, whimsical, bizarre ideas. Things that make children smile. That's all we want to do. And if we're making a bit of profit on the side, then great. If we can increase profits every year, wonderful.

If you were to go, I have a question for you. You feel like a piece of chocolate. How are you going to get that piece of chocolate? I'll buy it from a chocolate shop. Are you going to go to the chocolate shop, are you going to buy that piece of chocolate, have that chocolate? That's what I said. I mean, we have Uber Eats now, would you consider Uber Eatsing chocolate? I wouldn't, no, I would probably, it would be an ancillary purchase potentially.

Why wouldn't you get it on Uber Eats? Because it's not a mate, I would, I try to avoid Uber Eats or any of those to begin with. Sure. So I think what you're going to find is they've got those markups and they're actually a very ineffective, yeah they were great disruptors, a very ineffective company in the way that they get one piece of food, they deliver it, they're even doing the bulk things now. What I'm saying is I envision a world in the next 10 years where if you want a piece of chocolate it's going to be in your hand within one minute. How?

You think it and it comes to you. A combination of magic and whimsy, that is obviously a key part of our approach. Yes. Also chips in the brain. Chips in the brain? Yes. And a lot of migrant workers on scooters. A lot of underpaid migrant workers on scooters.

Very underpaid. It does sound magical. And we had a kid come to our factory, gave him a new kind of potato chip, turned his brain into a potato chip, and he's got chips in the brain now. So he's just all potato chip now. That's not what we wanted. All potato chip. That was a mistake.

We apologise for that. And the family's been compensated very, very well, alright? But if you want interesting, if you want, you know, snosberries that taste like snosberries, kids are going to die. You know what, and I'll tell you this, the snosberry wallpaper, this is a really great example of the way I was running the business. When do you think the snosberry wallpaper became profitable? I meant that in 1967. When do you think it became profitable? 1969. No. Guess again.

Never. Never. We are projected to make profit on the Snosbury wallpaper in 2027. Okay. 2027. How is that going to look for shareholders if I make that kind of investment again? I can't do that. That's not how the market works anymore. So now we'll just do Snosbury wallpaper with the fucking strawberry stuck on it. Yeah. Charge 50 bucks for it. For me as a consumer, it feels like the magic's gone. Oh no, no, no. We still do magic. We have a cereal bar in the office.

You can get any cereal you want for free. Yeah. Is there a chocolate river? Well, we've, we cut, it's more just brown water now. Yeah. Just brown water. Just brown water. But if the photos.

Yeah, it looks like so. Yeah, it looks, it's more for show. Oompa Loompas. Do we touch on the Oompa Loompas? Well, there are Oompa Loompas, so we've got the chocolate river, the brown water river, and a lot of people think, well I'm not getting chocolate, but there is an umpalumpa there with a tray of small chocolate treats, you can have a try of the chocolate. So you're still getting that experience of the brown river and a little taste of chocolate.

But we do have a Gobstopper that turns your piss into freshly squeezed orange juice. So what do you think of that? Do we know what we're going to do with that yet? No, because with Magic and Whimsy you've got to sometimes just find those things. We know there is a market in- Fizzy lifting drink. We tried that. We tried that.

Yeah. Didn't quite work for us. Why do you think it didn't work for us? Because it dirtied up the roof in the area where... No, no, no. We had no issue with that. And surprisingly, the lawyers found if people are choosing to drink the fizzy lifting drink, if you do a good enough warning, people can float away, float into fans.

It's not your fault. Yeah. No, the problem for us is that we have shares in Qantas and people were just floating to Sydney. Yeah. We found when people were drinking the fizzy lifting drink, the flying, the drop in ticket sales for airlines was so much more than we could ever make in fizzy lifting, so we discontinued it.

And what's more magical and whimsy than that? Well, that is food for thought. And look, I'd like to thank Charlie Chocolate Factory and Willy Wonka from Wesfarmers for coming in today. We're not from Wesfarmers. Please don't say that. Can you cut when I said we on Wesfarmers? I don't want that. Could you cut that? If you could cut that. I might start to discuss. Just cut, can you cut when I said we own Wesfarmers? I don't want that.

Could you cut that? If you could cut that. Why? Just, I don't want to, can we, I'm going to go. I'm sorry, no I'm going to go, I'm done. No this is a, no I'm done. This is an open interview Mr. Chocolate Factory. That reminds me of what the Woolworths guy did.

Yeah, yeah, that's bad. But don't worry, we're going to replace him tomorrow. Oh, in six months, he's still around. Yeah, we're just going to replace him tomorrow and we can just pretend it was all his fault. Alright, thanks Willie. Hey, thank you so much. And I just have to say I love this show. I love being on this show.

And if you ever want some chocolate, give us a call. I believe you have Linda's number. Yeah, I'd love some free chocolate. Yeah, just give Linda a call. Send her an email. I got FOMO. We can send chocolate. He came back in the original interview as well.

I was just saying that he can get in touch with Linda. We can send all the chocolate you need. Oh, please. Yeah, yeah, yeah. Talk to Linda. And if you need any like joinery or anything from Bunnings. Yeah, or this episode is brought to you by Mitre 10. Yes, our new sponsor. Get your nails and screws from Mitre 10. Named after the European Beer Cafe in Melbourne, the home of all your joineries. We're not sponsored by Minoten.

No, we could be though. At the start of this, we were unsure if they still existed. Well, at the start of this, we had no idea for what this podcast would be. But we found that it was Willy Wonka and Charlie Chocolate Factory. Listen, I'm so sorry. I have to run.

He's still Willy Wonka. I have to run. I have a, I'm so sorry. I have to run. He's still Willy Wonka. I have to run. I have a... I'm going to an event in the city. A fundraiser. Fundraising for Peter Costello. Nice. And we'll see you all next week for another improvised comedy episode of The Spoofin' Boys. You've been listening to the Aunty Donna podcast. Thanks for joining us for another RIP episode brought to you by auntiedonaclub.com.

See you next week!