Beef And Dairy Network - Episode 90 - Beef Information Centre

Episode Date: November 20, 2022

Josie Long, Rob Gilroy, Simon Alcock, Gemma Arrowsmith and Julisa join in this week as we find out all about the UK government's Beef Information Centre building programme. Stock media provided by Setuniman/Pond5.com and Soundrangers/Pond5.comMusic credits courtesy of epidemicsound.com:I Can See The World From Here / Mythical Score SocietySteep Hills / Mythical Score SocietyUnsolved / Mythical Score SocietyI Don't Smoke / Mythical Score Society 

The Beef and Dairy Network is sponsored by Granium, the famous nutritional sand from Mitchell's. If it's not Mitchell's, get back in the truck. Following the recent success of our three new flavors, we've decided to branch out and provide another raft of great flavor options, all delivering that classic Granium sandy nutrition boost. So now you can choose from Original Seaside, Cajun Onion, Honey O, beef, chicken Barcelona, watermelon daiquiri, decorative gourd, three fish medley, line-caught venison, family-style shrimp and quail leg roulade, thousand-clove hogshead, heritage plum, and cool minted trout. For 10% off your next order of granium, simply use the code MINTMYTROUTBABY. Hello, and welcome to the Beef and Dairy Network podcast, the number one podcast for those involved, or just interested, in the production of beef animals and dairy herds. The Beef and Dairy

Network podcast is the podcast companion to the Beef and Dairy Network website, as well as the printed magazine brought to you by Granium Nutritional Sand. Now, if you live in the UK, you will have no doubt seen or heard the adverts running on British television and radio about the rollout of the UK government's new Beef Information Centre building programme. You may have received a letter informing you that your home is subject to a compulsory purchase order. This means that your property will be bought and then demolished to make room for the construction of a Beef Information Centre. The new Beef Information Centres have all the information you might need about beef, a bit like a bricks and mortar version of this podcast. After a successful pilot scheme last year, the government has pledged to build

over 200,000 beef information centres in the next 10 years, in what is to be the largest infrastructure project since the Wilson government's failed Tunnel to America. I spoke to Bob Heath, a local county councillor in Pottleton, a small town in Lancashire, which opened one of the first pilot beef information centres, after Bob lobbied the government hard for the town to host the building. Pottleton is, it's a lovely town, it's a lovely town. Friendly, welcoming people. Some murders.

And a general sense of sort of camaraderie amongst people. We're not that big, you know, but the Beef Centre's going to put us on the map because up until now, we haven't been on the map. And that is something I've wanted to correct for a long time. Oh, literally not on the map? No, not at all. So if I were to buy an Ordnance Survey map of the northwest of England,

what would I see where Poulton is? You'd just see a key for the rest of the map. So it'd be like, this is a bridge, this is a tree. Oh, I see. Yes, of course. So for every map, there's a town underneath the key. I'd never really thought about that. That's it. You know, a lot of people don't think about that,

you know, when they're reading maps, that there's always a town behind every great key is a little town. I mean, the good news for you really is that the Ordnance Survey map, whilst a kind of venerable institution really in Britain, isn't now probably the main way people look at maps. It's obviously more of an online thing now. They're probably looking at Google Maps, for for example so surely you're on there well yes you you would hope so unfortunately and listen i'm no it expert but however it's working

pottleton always ends up underneath the street view toggle on google maps and i don't know how that's happening but it means that no one can see us. So even if you try and move the map so that you can sort of zoom in on Pottleton? I have moved it every which way. Scrolled and swiped and zoomed in and it is still stuck under that Street View toggle. I have no idea how that happens. I have emailed Mark Zuckerberg,

I see he's in the Clegg. Apparently they don't deal with it, they're Facebook. But either way, the ball's in their court. When you say the Street View Toggle, is that the little yellow man? Yes, absolutely. That little yellow man.

It's like being taunted by a jelly baby. It's disgraceful. Hello, my name is Raymond Courtley and I'm the MP for the Somerset Levels. Raymond Courtley MP was the first MP to suggest the Beef Information Centre building programme back when he was first elected in 2010. After 12 years, his tireless work on the backbenches is finally bearing fruit. In fact, the first UK Beef Information Centre was opened

in his constituency last year, which he told me was a huge moment for him. Huge, huge moment. year, which he told me was a huge moment for him. Huge, huge moment. It's just the sort of thing you always dream of when you go into politics. You know, you want to bring change. You want to see the looks on people's faces when their lives become measurably better. And, you know, seeing people flock to the centre of a Sunday morning with the kids in tow, happy families, smiling all the way. All, you know, they had people dishing out a few little topside slices in the foyer. It was fantastic to see. I asked Raymond why he thinks

the beef information centres are so important. Well, I don't need to tell you how many different cuts of beef there are. A lot of confusion there, people wondering whether what they bought was beef. We live in a dangerous time where the number of beef or meat imitation products are proliferating, unless people are trained to look out for the signs of these scams, they're very convincing. It's very easy to get sucked in by them. And people were coming to me saying, I don't know whether what I've bought is beef. And I would say to them, look, go and get it looked at. Go and present it at the desk

at the Beef Information Center. They'll be able to tell you. And nine times out of 10, the stuff would have been because these people have been sucked in by the McCartney cult. And it is wonderful to know that people are able now to have confidence that what they're buying is beef. It is the real thing. And I feel like you're providing an educational service. People ask me about cutting back on essential services, like schools schools in order

to fund beef information centres. It's precisely because of the failing of schools that we have to provide these centres. Kids are emerging from the education system unable to tell beef from non-beef. It all comes down to one word, education, or two words two words beef education because people in the town and specifically i'm talking about the young people young people today they don't know about beef they don't respect beef and i think young people should be able to see the beauty behind the beef this is just a little pet theory of mine you know i'm not giving this loads of thought but do you think it's got anything to do with the rise of vaping? I think you've hit the nail bang on the head there.

I think it's absolutely to do with vaping. We had a lovely family of butchers for 25, 30 years. Then all of a sudden, you know, 2009 comes around, bang, it's a vape centre. And, you know, it's a bugbear for me because vaping, while all well and good, is not as important as beef. So, you know, that was my first step when I became counsellor was to evict the vape centre.

And I'm glad that I did that because slowly, bit by bit, we're clawing back to our beefy heritage. But ironically, of course, you know, if you switch from cigarettes, which tastes of tobacco smoke, to vaping, you could plausibly have a beef-flavoured vape. Well, yeah, I'm not opposed to that. You know, that's why we sell them in the gift shop at the Beef Information Centre. Because there is room for vape. Let's not forget that.

There is always room for vape. But it's got to be beef-based. It's got to be beef-based. Otherwise, we're just going backwards. So what was life like for young people in Pottleton before you opened the Beef Information Centre? They were wasting their lives. You speak to any kid on the high street in Pottleton a couple of years ago, and you said, what's in in that bum bag they would open it up and you wouldn't find beef you'd find an onion or a little bit of lamb right you know that that's hard to to stomach and they I I assume they're stealing those onions they are stealing those onions it you know that was a a black period in Pottleton's history one that I hope we've finally managed

to close the book on but I think this beef information is showing that there is more to life than stealing onions hmm

and other fruits and other fruits now Raymond I believe that as well as educating the young people there about beef many of the young people who live there in the somerset levels are actually volunteering at the center this is the thing that the benefit of the beef information center is not just about the people who attend it's staffed by constituents of mine who haven't found their way in the world for example i mean i'll give you a quick example.

On Wednesday mornings, it's staffed by a young kid who was causing trouble. He was on lamb. He would break into local National Trust properties. There's this large country house that once belonged to the Earl of Marlborough, my constituency. And then under the cover of darkness, he would wander about the grounds, pulling the heads off the peacocks. Wow, just, what, just yank it off? Yes, clean off in one, like opening a bottle of champagne.

He would just pull them straight off using his fist. And now he works in the Beef Information Centre. I visited the other day, absolutely gobsmacked to see him there, giving out beef information. It's changed his life. Wow. Wow, and that's just a microcosm if that's happening in every town across the uk then that's a huge number of people that would otherwise have gone off the rails you know that's credit to you is it i don't know if we could organize me speaking to him that would be a great interview that we could get for this program uh he has now gone to prison is that related to the the peacock thing or uh it it it was yes yes is there um a specific law against doing that it was more what he was doing

with the heads once they'd come off. What we've managed to build is truly something quite special. An absolute hive mind of all the information you could ever want to know about beef. And we've left no stone unturned putting this centre together and really doing our best to educate people about beef. You know, we've got the 6,000-seater theatre in there where people can watch a documentary on a loop throughout the day.

That's the documentary, Me and Beef, My Complicated Life with Meat's Best Bits. That's hosted by Ian Botham. And it's really lovely to get that finally aired. You know, we made that a few years ago, invested a lot of money in that, and we've finally got it back out. We've also got a whole floor dedicated to the life cycle of beef you know from from starting out as a cow to being on the plate and everything in between it's wonderful to behold and uh you know you mentioned yourself the vape smells really bring that experience to life and you know more more

things as well we've got the virtual reality room where you can have a vr exploration through a abattoir. That's something else that's really quite special. And we're starting to branch into swimming with beef, giving those sorts of experience holidays for people as well. We tried it with cows, but health and safety came down as like a ton of bricks. But now you can get into a 60-foot pool with a slab of brisket. Wow. I mean, obviously it sounds brilliant, with a slab of brisket. Wow. I mean, obviously it sounds brilliant,

but it's not been uncontroversial, has it? So I believe that building the centre has put pressure on your council's budget. There's obviously some funding from central government, but you've had to make up the shortfall. And in doing so, I believe you've had to make some big cuts elsewhere. Is that right? Yes. Look, we've lost a few services, okay? It's not ideal, ideal okay no one likes that

there's always going to be unpopular decisions in politics you know yes we got rid of the library but i stand by that okay bin collections they were going to go down to once a month they've gone completely now that's fine i think if you ask the people of Pottleton whether they would rather have a service that comes and disposes of their bins for them or a massive centre of information about beef, you know what answer you're going to get. And it's going to be very beefy. How are people then managing to deal with the refuse that they create? Because I think people think of bin collection as being a sort of very basic level service that we've now come to expect you know people are still creating rubbish right people see it as a negative no bin collection i see it as a springboard for something truly positive and that's why we're holding the bin fires every month by the war memorial it's the only way to bring

this community together and dispose of food waste so just talk me through that it's a just a single bonfire yeah absolutely the biggest bonfire you've ever seen people come from all over pottleton dispose of their rubbish uh you know we also do hot dogs for the kiddies and beef hot dogs and uh you know people just discard all sorts of rubbish there there's no there's no recycling in pottleton everything goes on the bonfire and you're saying that just discard all sorts of rubbish there. There's no recycling in Pottleton. Everything goes on the bonfire. And you're saying that's become a kind of positive community-spirited event? Well, of course it has.

Of course it has. I mean, you cannot stand next to a raging grease fire and not feel some sense of camaraderie with your fellow man. It's just the way we work. And people are coming together and they're doing it. They're not doing it happily, but they're doing it together. And ultimately, that's what's important. Cuts to essential services haven't just taken place in Pottleton.

Councils across the country are having to tighten their belts to fund the Beef Information Centres. I spoke to youth worker Teresa Becton. You may have heard one of our previous interviews with Teresa, for example when we spoke to her and discovered that she was using the young people from her youth centre as unpaid labour for her online candle business. An online candle business that had to come to a stop this month because the council closed her youth centre to free up funds for a beef information centre. Let me give you an idea of what's going on for these young people. So since the coalition

government of 2010, which obviously I enthusiastically voted in, there has been cuts across the board to youth services. So they used to have an adventure playground, they used to have the skate zone, I don't know if you know about that, they used to have three separate youth centres, the Youth Music Trust and the Youth Homework Support Service. Now, over the past 12 years, all of them have gone except my youth centre. And that was partly because I was able to turn a profit by technically registering it as a candle business. by technically registering it as a candle business. However, now, since Liz Truss, who, again, I enthusiastically voted for, because of her, I would say, I'm not trying to do down other women. If you look at my record collection, it's all the Spice Girls. But the fact of the matter is she really ruined it. They've cut the youth centre. So these young people between the ages of four and 35 have nowhere to go. Absolutely nowhere to go. And you can imagine how I feel about that.

I'm absolutely thrilled. Oh, you're thrilled? Yes, because for too long, in my borough in particular, there's been a culture of something for nothing. Hmm. Okay. I guess that's just surprising to me because obviously you're someone

who has worked for a council service. So I wouldn't necessarily think you'd think that way. What do you think about the wider question, about the wider cuts that councils are having to make to free up enough money to build beef information centres? So for example, you know, cutting bin collections. Great. Pest control. Cut it, yeah. Putting grit on the roads when it's icy. centers so for example uh you know cutting bin collections great pest control cut it yep uh

putting grit on the roads when it's when it's icy i'm sorry i didn't realize people had to drive with the nanny state in their car soon you'll be saying everyone has to wear seat belts for god's sake well i guess what i'm asking is what do you think about that principle that those things should be cut in order to build more and bigger beef information centres. What I would say is, if ordinary people needed stuff, they would be rich. And the fact that they're not says something about who they are, don't you think? And the fact is, I'm sorry, but if you aren't rich enough to literally pay for every part of your life yourself, why should society reinvest your taxes in anything other than a museum of beef okay so aside from building beef information centers what do you think local

councils should do not waste money on people whose iq is so low that they're trying to what be a nurse excuse me if anyone with a high iq to what? Be a nurse? Excuse me? If anyone with a high IQ can see that being a nurse is a pointless waste of time. Sorry. You've never been helped yourself by a nurse? No, hindered. Absolutely hindered.

Stealing my blood. Don't know where they took it. Stole it. I've been counting how much my blood's been stolen over the years hundreds of milliliters no receipt jabbing me jabbing me with little sticks every five minutes i don't like it i'm sorry okay bob yeah another thing that your counselor has decided to do which has been a bit controversial is you've stopped doing anything about stray dogs yes that's correct yeah can i read you a quote from from your local

newspaper the the poppet and bugle go on then go on then uh the number of stray dogs has completely overwhelmed the high street last week an elderly lady was witnessed dropping a packet of ham from her shopping bag onto the ground and within five, she had been overrun by over a hundred dogs, seeming to act as one flock, like a huge murmuration of dog starlings, pulsating and rolling over her like a snarling canine sea. Yeah. Strong words there. Can you speak to that i can't speak to that actually and i can say that that level of negativity within our local press is never going to help huckleton okay we need to rise above that and yes the beef information center is a project all about

informing people about beef in a central location. But it's also about levelling up. Let's not forget that. And what better example of the success of our levelling up programme than encouraging stray dogs to work together to forage for food? I can be very proud of that. Sure, but I believe this all came to a head recently where the huge, now organised pack of stray dogs arrived in the town park next to the War Memorial at the time of the monthly bin burning. of September the 13th, you know,

it was not a positive night for anybody involved. You can try and extricate the smell of singed dog hair from your nose, but it's not going to happen. But the fact of the matter is, it had everybody from Pottleton there, villagers, stray dogs alike, and we all came together round the bonfire. That is a sign of hope.

And it's the kind of thing that could attract visitors, right? Absolutely. The herd of burning dogs. It creates a real sense of spectacle for any tourists that want to come. And who doesn't want to share that news? What's good for me is that the youth centre has been closed after I have done 21 years of service. I opened the youth centre on September the 11th, 2001. Now, when I opened it, obviously it was overshadowed, but I have done the full requisite 21 years of service at that youth centre and now I am entitled to a gold-plated pension. Right.

Yes. You're only 41 years old, but you're going into retirement. Oh, yeah. Oh, sorry. Oh, excuse me. Sorry. Do you think there should be one rule for footballers and one rule for people who work with young people?

I just don't understand. This is the problem, actually. This is the problem in our country. You have people like you, I'm sorry to say, who have been absolutely brainwashed by Tumblr, etc., who are coming out trying to say that just because somebody has dedicated their life to public service and also to wellness with regard to candle making, that they should not be allowed to retire on a CEO salary at 41 years old. That to me smacks of elitism.

Okay, so it's clear that you're going to be okay. But what about the young people that you've been working with over the past 21 years? Do you have any regrets about how that's all just coming to an end? I've been a part of this process and I can honestly say it's been something I will never regret because

you haven't worked with these people like I have for 21 years. There's absolutely nothing good about any of them. Are they talented? No. Is there an island of hidden potential? No. What I would tell you that youth workers taught me is that potential is a lie no nobody has any potential not a soul on this earth and the best thing for them at best is once every couple of weeks to be able to look at a leaflet about beef well bob thank you so much for telling me about the beef information center i'm glad it's such a success. I believe you're getting pretty good visitor numbers.

We are. We are in the top teens. Well, that's very encouraging. And I guess my last question really is, you know, what next for Pottleton? Listen, I can't finalise anything for definite, but the plan is very much to build another beef information center right okay and given what we know about the budget you know you've had to stop doing bin collections you've had to let the stray dogs almost take over the high street how are you going to pay for this new beef information center we're going to demolish a hospital

hang on is that really within your power as a local councillor to demolish a hospital well look if you're reading the rule books probably not but the way i see it is people can only complain once you've demolished it if you don't tell them it's going to happen they can't get the jump on you well this will be going out publicly this this interview fine by the time this goes out i'll be down there with the bulldozers. We'll be taking out the back wall of A&E. Politics is about making decisions that change lives. And I can't think of a bigger and more life-changing decision

than demolishing a hospital and building a beef information centre. Mistake politicians have always made, particularly with health, is to think of it as separate from other policy areas, as if health isn't directly related to care, isn't directly related to beef. It's time for a bit more joined up thinking. Maybe people wouldn't be in hospital in the first place if their if their systems were more robust uh as a result of eating a beef rich diet i i see what you mean but you i think you probably have to concede that people are going to start asking questions in their local area once things like hospitals start coming down they're going to start to notice and they're going to

start to ask questions about the money side of what it's costing society to build the sheer number of beef information centres that your government wish to build. Well, the cost of running a hospital is a fraction of what it costs to run a beef information centre. I think it works out to about a third. So if anything, what people will come to realise if they care to look into the financing of this, is that we should be cutting back on more other services, not less. Each council has their own budget. It's very much like a household budget.

I myself last year wanted to build a bandstand in my garden with a full-time brass band on retainer to play whenever I want. And in order to do so, I could no longer afford the upkeep of my dove coat. And so that was torn down and all the doves were sold to a nearby circus. So what's the point you're making there? Well, we have to reassess what we spend our money on in this country. People often complain about,

I don't know, the reduction in what they see as essential services in order to make way for beef information centers. And I would just push back on that and say, what do you mean when you say an essential service? What do you talk about something like transport, for example? Let's take transport as an example. If you take a poll of 30 people,

as I did the other week in a car park behind a local family butcher, how many of those people had just hopped off a bus? Zero. How many people were planning to eat a beef product for dinner that evening, or at some point in the coming days? 30.

Okay? You tell me what the essential service really is there. You're talking about transport, that's buses, trains, trams. Aren't they just a way that people can access beef well it's all very well saying you can access but how are you supposed to access beef you don't know where it is you don't know where to find it fundamentally this is about knowledge it's about equipping people with the information they need to make decisions for themselves to get on in life it's like that old expression give a man a fish

you know frankly people are fed up of being given fish. They want beef and they want to know where to find it locally. The following is a message from the UK government. You may have noticed that a beef information centre has opened in your local area as part of the UK government's Beef Information Centre building programme. part of the UK Government's Beef Information Centre building programme. By 2030, everyone in the UK should be no more than half a mile from a Beef Information Centre. To find your nearest Beef Information Centre, go to www.befinformationcentre.befinformationcentre.gov.uk forward slash beef information centre and use the interactive map.

If you don't have access to the internet in your home, simply ask to use the internet at your local Beef Information Centre. Inside the Beef Information Centre you will find all the pamphlets, instructional videos, exhibitions and interactive displays that you could ever need. Use of the Beef Information Centre is totally free and you can take as many leaflets as you wish. Each Beef Information Centre is staffed by a team of volunteers known as the Beef Rangers. A Beef Ranger will do everything in their power to help you. When you hear a siren, please quickly and calmly make your way to your local Beef Information Centre and shelter there until the sirens stop. The Beef Rangers will protect you.

The Beef Rangers are armed with electric crossbows. The Beef Rangers have taken an oath to lay down their lives for you. Please take off your shoes and socks and remain barefoot whilst inside the Beef Information Centre. Whilst inside the Beef. Do you need some information About me? Do you need someone to talk to? A cup of tea? A cup of tea.

Peace information. Peace information center. Thank you. The Excavation Center. I just went to the Beef Information Center I think I might go again even though I just went there They give you pamphlets that you can keep About the world's most premium meat I don't even think about eating less of meat. Hey, let's go. I don't even think about eating lamb. That shit smells weird. It's not what I am.

I don't want lamb, bacon, chicken, or pork. You better put some beef on my fork. That's right. Yup. well thank you raymond for making time to speak with me i know you're a very busy person i'll uh let you go in a moment but there's one thing that i feel like it would be remiss of me not to mention given that i am a journalist and we're speaking today and i i'm thankful for all you've done with the Beef Information Centers,

but there's a potential scandal brewing if we're to believe people... Can I just stop you there? For a start, I didn't realize it was a costume and I didn't realize she was Russian, much less a spy. Well, that's not the scandal I was... I don't think that was what I was talking about.

Sorry, what are you referring to? Nothing, no. Forget I said that. It was a really convincing costume of the character Elsa from Frozen, and I believed hand on heart that I was speaking with, and later having sexual intercourse with

Elsa. Elsa is a CGI character from the film. There were obvious red flags that I should have seen. Hindsight's a wonderful thing, one being that, yes, Princess Elsa is CGI.

Another being, why would Elsa want to make love on a bed of classified documents? Right. Again, that's not really the scandal. That's not what I'd heard about. The one I was referring to is that people have been saying the only reason that you're championing this building program of beef information centers is that you've been

receiving huge donations essentially kickbacks from the companies that are building uh the beef information centers uh look i i i don't accept your characterization but but let me just address that directly because it's perfectly normal for political campaigns to receive donations. As far as I'm aware, only donations denominated in inorganic currencies are to be declared by the Register of Members' Interests. And since I was paid in beef product, I didn't think it was required to make such a declaration. My views on beef are well known. I don't think it will come as make such a declaration. My views on beef are well known. I don't think it will come as a surprise to your listeners that I'm endorsed by certain angry food entities.

All proper rules were followed, and I don't have anything to add to what I've already said on the matter. So your feeling is that, you know, excuse me for being indelicate here, but it's fine to get bribed if the bribe is beef. If the bribe is beef, then yes, it is okay. And you feel that's in keeping with not just the letter, but also the spirit of the law when it comes to these matters? Within the spirit of the law, yes, I do. Yes, I do.

But, you know, you have to you you have to stick to your principles when you you go into people don't go to parliament uh to make a lot of beef if you happen to make a lot of beef along the way then fine but that's not that's not what drives me and i want to make that clear it's not what drives me when i go into parliament i advocate for greater understanding and awareness of beef and beef products. I mean, yes, do I enjoy some perks of the job? Of course, fine, guilty. And yes, maybe I receive over a thousand kilograms of beef a week. You know, so sue me.

Do you think that overall life has improved? If you're a teenager living in Pottleton today, are you better off now than you were this time last year? You know, it's a good question. I was thinking about this just the other night when I was down at the community bin burning. I was looking at the youth of Pottleton through the haze of the fire

and they were smoking beef-flavoured vapes and trying to steal food from the stray dogs and I looked at that and I thought, yes, this is my legacy and I am happy with that. A big thanks to everyone who spoke to me for that piece. And if a Beef Information Centre has been built in your local area, why not go along? Remember, it's free. But you are paying for it. So that's all we've got time for this month. But if you're after more beef and dairy news, why not get over to our website now,

where you'll find all the usual stuff, as well as our off-topic section, where this month we get the definitive answer to a question that has plagued historians for decades, exactly how many buns was Winston Churchill eating in an average day? And here's a little spoiler. It's a lot of buns. And I mean a lot. Like that guy could pack away buns. So until next time, beef out. Thanks to Rob Gilroy, Simon Alcock, Josie Long, Gemma Arrowsmith and Julissa. Manolo, guess what, Manolo, guess what? Manolo, guess what? What, what, what?

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