Creatives Grab Coffee - B Corp, Saturated Markets, Niche, Real Stories (ft. One Hundred Seconds) #96

Episode Date: May 14, 2025

On episode 96 of Creatives Grab Coffee, Zach Shapiro from One Hundred Seconds (Portland, Oregon) shares his journey from a 20-year career in restaurants to launching a purpose-driven video production company. Zach explains how his passion for local food systems inspired his first documentary and how he built a business around telling authentic stories for small businesses. He discusses the value of niching down into short-form documentary content, working with non-actors, and the impact of becoming a certified B Corp. This episode offers valuable insights for video professionals and marketers looking to align creativity with purpose and grow sustainably in a competitive industry.TIMESTAMPS:00:00 – Episode Introduction and Sponsors02:18 – Guest Welcome: Zach Shapiro from One Hundred Seconds02:39 – Zach’s journey from restaurants to video production03:33 – Inspiration behind his first documentary project in Italy04:59 – How his passion for local food led to filmmaking07:40 – Lessons from self-funding and editing his first film08:42 – Launching One Hundred Seconds and early business model10:38 – Building a portfolio through low-budget projects12:41 – How accessible gear shaped early career growth13:37 – Learning lighting through client demands14:59 – Finding a niche: helping real people shine on camera17:51 – Challenges of low-budget commercial productions20:28 – Why Lapse Productions avoids time-lapse projects22:58 – Partnering with other companies for large projects24:43 – Zach’s passion for authentic human stories25:47 – Working with B Corps and niche industries in Portland30:32 – The process and challenges of becoming a B Corp34:29 – Sourcing equipment locally vs. buying online35:24 – Business benefits of B Corp certification37:12 – Restaurant industry skills that translate to production40:33 – Client management parallels between restaurants and production41:23 – Editing as a parallel to cooking and creative process42:04 – From small team to solo: Zach’s company evolutionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

Welcome to Creative Scrap Coffee, the podcast on the business of video production. Creative Scrap Coffee is hosted by Dario Nuri and Kirill Lazerov from Labs Productions. Our goal is to share knowledge and experiences from video production professionals around the world. Whether you're a freelancer looking to start your own business or a seasoned business owner aiming to scale your company, this is the show for you. Join us as we develop a community of like-minded creatives looking to learn and help each other grow. Welcome to the business of video production. Welcome to Creatives Grab Coffee. Before we get started with the show, let's go over today's sponsors. Do you have a shoot in Toronto?

Do you need crew or a strong production partner to help you with your project? Laps Productions is one of the top production companies in Toronto and your go-to video partner. With our strong creative skills and extensive network, we can help you achieve your goal. Laps Productions is able to offer you production services, white label services, or finder fees for project handoffs.

Reach out to us on our website at LAPSProductions.com to learn more. My name is Mehran, welcome to Canada Film Equipment. We are a boutique rental house based in Toronto. We are here to help you guys out with all production sizes. Feel free to contact us to get a quote if you're a production house and you're looking for lighting, camera packages or lighting and group plan packages. You can see our contact information in the link below. We are more than happy to help you guys out.

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Hi everyone, welcome to another episode of Creatives Grab Coffee. Today we have Zach Shapiro from 100 Seconds, who's based out of Portland, Oregon. Zach, welcome to the show. Thanks for having me. So let's just start with a little bit of a background on who you are, how you got into the industry, and how you started your company. Okay, cool. Well, my name is Zach Shapiro. Like you said. My company is called 100 Seconds. And I got into this business through food, actually. I worked in restaurants starting when I was 14 years old.

I grew up in Idaho and I started working at a Chinese restaurant. And I worked in restaurants for 20 years. The last restaurant I worked in, it was in Rome, Italy. And it's a really cool program. It was started by Alice Waters. And, you know, it's the whole farm to table situation. And so I made a documentary about it. And that's how I got to where I am today. Now, the story of how you got into that documentary thing,

you mentioned this in the pre-interview. I thought it was pretty interesting. Do you wanna like dive a little bit deeper into that? Sure, I mean, you know, through working in restaurants for so long, I read this book called Fast Food Nation and it really kind of opened my mind and my world into how the food industry really runs and how much corruption and just how many terrible things

happen with all these things that we put in our bodies every day, right? We eat three times a day or I do anyway. And yeah, it kind of blew my mind. And so then as I was working in more and more different restaurants, I was just following food and where do things come from and started to get into knowing about farmers and agriculture and just really following food products to their origin. And so when I started cooking at the Academy,

that was like the perfect example of this, you know, we had relationships with all these different food producers. And so I had this idea like, oh, if we made a documentary about this, this would share this idea of how important supporting local agriculture is. And yeah, so I raised $11,000,

and this is 2006 or seven, I think. So this is pre-Kickstarter, right? So I got 333 people to donate 33 bucks. And so I raised like, I don't know, it was 11, $12,000. And then my buddy in New York, he had like all the gear we needed. And, you know, I pitched him on the idea and he spoke much better Italian than me. So he was in and then we recruited a couple of friends, one living in Germany and then another from New York. And yeah, so we spent two weeks just traveling around Italy and filming, you know,

four different producers and then a bunch of people at the Academy and you know, I thought we would have the video, I was like, oh, we'll screen the video at the Academy before we leave and you know, my buddy was like, no, don't say that, don't say that, you know, and it took like two years to edit. I had no idea what I was doing. And yeah, so it was quite an experience.

And so yeah, it took two years, like I said. It's a 13-minute film, all this work. And yeah, so then I moved back to Portland from New York and I woke up one day and I was like, ah, I know. Cause I was, you know, my lifelong goal was to like own a restaurant. That was my dream. And I moved back to Portland to do that, you know?

And I was like, this is gonna cost so much money and I'm gonna work so hard and you know, so many things could go wrong going to cost so much money, and I'm going to work so hard, and so many things could go wrong, and it's so much risk, and I'm tired of working at restaurants. And then I woke up one day, I was like, I know. I'll make mini documentaries for small local businesses to help them compete with all these global corporations. Because that's kind of in line with, you know,

what I was really focused on at the Academy. And, you know, ever since I read that book, just like supporting our local businesses and our local communities is really, I think that's where it's at. I think that's where we have power, you know, like right now, why it's March, 2025, feels like I feel kind of powerless

in this moment in history. And, but where I buy things, I think is, is where I do have power. Where I spend my money, that is like, I'm voting with my dollar every time I do it. And I'm privileged enough to do that. I know a lot of people don't have that situation. But for me, I feel like it's my responsibility

to purchase things that I believe in and that are aligned with my values. And that's how I started working in this industry. Talk about jumping right into such a massive undertaking in terms of a project, like early on in your career Like usually when people say like yeah, you got to do your first short film or your first project you know, usually it's something that people do local not something that people do in other countries and Like I can't imagine how it must have been but I think part of also what makes it doable is like

You know the young naivety of kind of like just trying to figure it out and go, go after it. It's a big learning experience and you got to do it right out the gate. Like, you know, that classic saying, you know, like if you really want to learn how to make movies or videos, just fund one yourself and just go out and do it, you know, you don't have to necessarily just go to school for it. And that's what you did. And now you got good experience and you're starting to kind of think about

how can I start applying this to a lot of local businesses? So with that kind of in mind and you decided to go in that approach, how did you go about starting that? Cause it's tricky to get things kind of rolling as a production company. So what was the first steps for you? Well, the first step was when I woke up,

I had this idea, I was like, I know, 100 seconds, we'll make 100 second mini documentaries for small businesses. That's probably not the best tagline, it's the small business, because I quickly learned that small businesses don't have a lot of money, you know? But I still love small businesses. Anyway, so how did I go about?

So what I did was I made five videos. I offered, I just, you know, I was like, okay, well I'll make five videos, 500 bucks each video. And so my friend was like, oh, my buddy's got like a website development company or whatever. And I was like, okay, cool. Well, tell them I've got this deal. And so they were like, oh, 500 bucks for a video? Great.

So here's five clients, you know? And so I made these five videos. And then I took those videos, you know, because I had lived in San Francisco and New York and worked in restaurants there, you know? And so then I went to, I took my five videos, I had my portfolio, I went to San Francisco and I showed a couple of my friends there who have amazing businesses. And I was like, hey, video for 500 bucks, what do you think?

You know, and they're like, sure, you know, 500 bucks. And so I made videos about their businesses and then came back to Portland. Now I had like seven videos and I had like legit videos, you know, legit businesses. Like, and they look great. And then I went to New York, same thing, you know, like went to my old boss. I was like, hey, you need a video, right?

And so I made a video for him and this new Amsterdam market was an amazing farmers market that I used to volunteer at when I lived there. And anyway, so then I had nine videos. Anyway, so it just kind of snowballed from there, kind of like to your point, you just kind of got to do it and then it happens, right? Yeah, doing projects for small businesses,

I think is a more common thing early on in your career because you're basically trying to get a portfolio going which is exactly what you did and because small businesses don't have huge budgets that's why a lot of people were starting out it's a good way to kind of gravitate to kind of working with them because it kind of matches but also as you grow as a business over time you can't build your business around working with small businesses in the long term because of the amount of time and effort it takes to create videos.

It's a good place to start. That's what we did. We worked with a lot of small businesses as we began. We actually work with students. Still do now. Still do now occasionally, yeah, depending on the sizes. In terms of like with very, I guess micro budgets is like a good way to kind of put it, like everyone has to start there.

So how did you kind of then progress further? Like once you've built up your portfolio, did you do anything to kind of differentiate your business? Did you do, were there any certain kind of like strategies you did in terms of like finding new business? Like, how was it for you? Mmm. Well, I started 100 seconds, you know 14 15 years ago and

There weren't quite as many I mean like we were talking earlier, you know before we started this about About you know technology and back then, you know, I mean my first camera was a 60D and a 17 to, oh gosh. What lens is that? I think it was 17 to 40. I think it was like a 17, anyway, oh it was a 18 to, some weird number. Anyway, it doesn't matter.

18 to 55, that's what it was. Yeah, that's it, that's the one, that's the one. It was kind of plasticky but like still f2 throughout. Anyway we're at 2.8. Anyway so what were we talking about? Oh you started off with the camera. Yeah yeah started off you know and I think I was kind of like part of that genre of you know group of people who were just like, now had gear accessible, you know, because five years before the DSLR revolution, it costs a lot of money to, you know, so jumping forward to now,

look at what Aperture's done with lighting, you know? Lighting is so inexpensive now, and cameras have just gotten less and less expensive, and cinema glass is like, I mean, it's just getting more and more accessible. Anyway, so yeah, I think so that allowed, you know, so like I was like young and gear was like more and more accessible. So I think that is how I really grew was I was able to was I was able to buy this gear and figure out how to use it because I was never trained, I never went to school to do this,

or I was watching Philip Bloom videos. And then the other thing though, is I got a job, so I would just go by myself every time, right? And just do this. And then I got a gig making workout videos and they were like, the lighting has to be, we want the lighting to be really good. I'm like, okay, sure, yeah, got it.

I don't know anything about lights, you know? So I had to find somebody who understood lighting and that's kind of when I started to understand, yeah, how to make things like look really good because they pushed me to do that. And then I started work as I, and then I needed more people and so I started working with other people. And so I started hiring people who you know

work on commercial sets and work you know in this industry and so that's really how I learned is by hiring people who knew a ton more than than I did and you know that combined with like gear becoming more accessible I think that really really opened up a lane for me in 100 seconds 14 years ago. And what was I going to say? Yeah. You mentioned something interesting there, which was, you know, your clients kind of forced you to become better. And a lot of the times we think about it in terms of like, oh, we have to, you know, learn how to get better at sales to be able to grow the company and everything.

But the other part of that equation is also like the clients pushing you to help them with their needs. And that forces you to grow as well, right? Like, and I mean, we, we notice that every now and then where some client requirement comes in or partway through our pre-production process, they'll mention something and we're like, oh, okay, we can start implementing that

into our workflow and it helps you become better. Or sometimes they just need a particular type of video and you don't know how to do it. So you just have to learn how to do it, otherwise you don't wanna how to do it. So you just have to like learn how to do it. Otherwise, you know, you don't want to lose the project, right? Well, yeah, I mean, that's how I used to be, but I've kind of stopped doing that

because when I try and do something I don't know how to do, it ends up costing me money. And also that's not like, that's not really my jam I've discovered. Like I'm more into like working with real people And also, that's not really my jam of discovered. I'm more into working with real people and connecting with people, helping people who are not actors

just nail it on camera. So I just wanna help people look good and give a great performance, if you could call it that. And that's really what I'm focusing on now. So you mentioned a niche earlier, and I think that is that's where I've gravitated towards, you know, because there's so many different types of video production. There's animation and, you know,

you know, commercials and, you know, 30 second spots. And then there's the whole social media thing that, you know, and commercials and 30 second spots. And there's the whole social media thing that the one person show with the influencer and all that. So I'm like, okay, well, I can't do all of that, right? And so what I've kind of narrowed it down to is these short form documentary style, this short form documentary style storytelling

and really helping non-actors just kick ass in front of the camera. And so, yeah, that's been kind of cool to find that path and not take every, because I mean, I take commercial things. I mean, sometimes it's fun, you know, and you know, it's like doable like doable but like I don't know writing a script and you know the set deck and you know art direction I mean just you know you know what are people going to wear and actors and I mean that turns into like a huge thing and a lot of times people don't understand how much work it is and they still want to pay you

for like this, you know, very small budget. And so I just, I think it's, I think it's tricky. I don't know, how do you guys deal with that? I mean, you're right. Like you don't necessarily always have to take on all the different jobs and it's good to kind of find different types of content that you're really good at because then you're, you're able to kind of sell that a lot better with the

people you work with. Like what Dario was mentioning in terms of like little things that you learn is that like every project is a little bit of a collaborative process with clients. And sometimes like a, like a little requirement that they might have, or they might push on a certain idea, even sometimes where you may not see it at first, they might, um, once might, once you start implementing it, then it becomes something that helps elevate your content over time.

And that's probably how you even learned how to work with like real people. And that became like your focus because you started noticing how with some clients, you know, like they would try to kind of script things a little bit more, you know, like to do the classic teleprompter kind of style where you're reading a specific script and it's not always the most engaging content and you've learned pretty

much, Oh, what if we, what if we started doing something a little bit more real with interviews and like actually filming people as they work, you start to tend to like pick up a few different things. So essentially it's a one big collaborative process and that's how you grow as creators over time as well. Yeah. Like an example I was thinking of was, uh, like when we got asked to do like a green screen project, that was like, we hadn't done one before that, right?

So we're like, we said yes. Cause I was like, how hard could it be? Like I knew at one point we would have had to do it and figure it out anyways. But it was like the client that kind of pushed us to learn that and do it. They didn't know, we didn't know at the time. But it's easy enough to figure out. And it was something that forced us to grow and just

learn how to do that. For example, with animation projects, it's just been a matter of fine tuning our animation process. So something that came up recently, for example, was the fact that if there was the potential to have to do a major course correction, then we should have let them know about a contingency budget beforehand.

So Carol and I had a light bulb moment where we're like, absolutely, you're right. Next time, we're going to include that in our process, right? Because we've had, you know, contingency budgets in the past, but I don't think we've ever used it. So we kind of just forgot about it and stopped implementing it. But that kind of brought up a good point. And that kind of helps like solidify like our process of it.

So sometimes it's skill related. Sometimes it's just about your process. But that that's kind of what I was getting at. In terms of like, you mentioned like, trying to decide on those projects. With us, I think we haven't really turned, the only thing to be honest with you that we have turned away is time lapse related projects

because we just don't have that experience. I really don't know how to go about that. We did meet someone on a shoot that does have experience with that. So I think our process going forward with, sorry, go ahead, go ahead. No, I was just gonna ask, well, I mean, what was it about that that made you decide

not to chase that and figure it out, you know? Cause it's not a short-term project. That was like my main concern. I'm like, okay, so we're going like, yeah. Like a time lapse of like a flower? No, no, no, no, no. So like construction projects. Yeah, because of our business name, Laps Productions.

Every now and then we'll get a couple of times a year we'll get inquiries from construction companies, time lapse related content. And it's not a short thing, because sometimes they need, like the last two that reached out, it was a demolition project. So it's like, and it was taking course over a couple weeks. So I was like, right, like, okay, so I'd have to go to this place, set the camera up. And I was talking to someone who might be actually coming on as a

guest that they're in the mining industry, they do time-lapse projects. And he was telling me how he does his setups and everything. And I was like, okay, this is way past what we do. Because what he does is very custom. And I was like, okay, we don't have, I really don't know how to do that. It has to be something that we kind of would have

the skillset to be able to do. That was engineering stuff. I was like, I don't know how to do that stuff. Yeah, a lot of like time-lapse related projects, you have to have very custom type builds where you have like a camera set up within like a certain Pelican case or something that protects it,

but it can still see outside. You have to set it up in an area where it's not gonna be touched. And then also like you have to leave it there running for weeks or months at a time sometimes and Also, just I'm just thinking about I don't know what it's gonna be until I see it Like a custom PVC pipe Yeah, if he comes on the show, I'll have him explain his process

But yeah going back to what you were asking in terms of how we go about that stuff if it is Aside from like the time that's related stuff if it is like a commercial project where we do need like more help, the way I would go about it is just bringing on another production company as a partner if it's like our first time on like a major thing, right? Because that would be like an easy way to still get the project, still do a kick-ass job and then learn at the same time from someone who's already done it as to what the process should be. Then after that, if we feel comfortable enough to handle it ourselves, I would tell Carol to just handle it ourselves.

But I know for like major projects like that, it's not that easy. I mean, we've helped a couple of our podcast guests on commercial type projects here in Toronto and like we were only like a small component of that. But seeing the whole picture, I was like, oh, this is like a whole different like landscape. Oh man. Yeah. I've ended up on a couple of those as well. I mean, we have a few shoe companies here and I don't know. Nike? Yeah.

I mean, there's some shoe companies here and they have, I mean, I've just, yeah, they're, I've never seen anything like it. It was it 80 people What are you know 11 people in G&E How does this work? Anyway, yeah, it's it's wild to to be part of those those productions for sure Yeah They're fun though is a business the key thing is a business is like if you're gonna take on something new that you haven't

done before just also understand like if you're gonna take on something new that you haven't done before, just also understand like, if you're actually able to figure certain things out, because look, we're in a business where you're gonna learn as you go. You're never gonna know everything right out the gate for every project that comes in. So you're gonna have to have some type of growth over time. Like over time, you learn how to light better,

you learn how to shoot better, learn how to set up things better. Those are like small portions. But if it's something that's completely out of your scope of skills, yes, bring on other people that can help execute. You know, this is why we hire freelancers a lot of the time. And you know, like you're not going to be a business owner that runs everything by yourself. You need other people who may be better than you in certain aspects like editing or post. And it's good to bring in that talent that not only can learn from them,

but you also can trust them, right? And this way also helps you work with more and more clients over time. Yeah, I guess what I've discovered from doing that is that this is the type of work that I really like. Like, I don't really, I'm not, yeah, I don't know. Creating something out of nothing is not where my passion lies, you know?

I'm really passionate about connecting with people who work somewhere and love what they do. And they're that technician or that entrepreneur or that, you know, genius who just loves what they do. And they have something really special to share. And that's what I'm really interested in you know that's what i've that's what i've learned throughout the you know 14 years of doing this is um i just really like connecting with people and building relationships and then capturing all of that on camera and making it look really cool

so you mentioned kind of like the style of video that you like to create. What about like the industries? Like I forget, I mean, it's been a while since we've been in Portland, but like what kind of industries are there and like what kind of industries have you gravitated towards? Ooh, well, there's all kinds of industries here.

I mean, like I mentioned, I think there's like three, there's shoe companies just keep coming, I think, because, you know, because there's a talent pool here, I think. And so, you know, they're just like, oh, if we go to Portland, then there's like, you know, all the people who used to work at the other shoe company and they can help us and they have all this experience.

And so anyway, I, you know, I think Allbirds is here now, which is really cool. They're a B Corp and they make comfy, sustainable shoes out of wool. Anyway, what else do we have? We have Intel, that's a huge thing here. What else is going on? It's, there's, you know, there's a lot of small businesses.

It's kind of like a real small business hub, Portland. There's a lot of DIY. There's a lot of makers or there, I think there used to be at least. I think there's less now, but. What are makers? Makers, people who make things like jewelry or woodworkers or, you know, metal workers, metal fabricators. People make bike wheels or anything. Like people just make things here, which is really cool. I love process videos. That's one of my favorite videos is to make process videos.

Also food, there's a huge food scene here in Portland, but I think food is kind of tricky as far as like budgets go, you know, there's not a lot of money in food, at least. Yeah, it's kind of tricky. What else do we have here in Portland? Portland has a ton of B Corps also, we're a certified B Corp, and that's a pool we love to swim in, the B Corp pool.

You know, people who are companies that are committed to making the world a better place. And and so yeah, there's a there's like a 200 I think in Portland, which is, you know, up there and as far as cities go for the amount of B Corps. Yeah, so all types of companies. By the way, this wasn't planned to our listeners like B Corp's. Um, yeah. So all types of, of companies. By the way, this wasn't planned to our listeners, like B Corp company, back to back. This was not planned. Yeah.

Just coincidence. Taking over. It is, it is seemingly as, as we kind of dive a little bit more into, into different companies, as we mentioned in the last episode, it's more of a West coast thing. We started interviewing more people in the West Coast. That's like a bigger trend that we're starting to see kind of grow and that's one thing

that they were talking about. I don't even think it's a trend that's growing. It was already there, we're just discovering it. Or growing in our minds maybe. It's still growing. It's still growing. Actually, they had a B Corp conference was in Toronto a few years ago and I got to go.

It was pretty fun. But that's an interesting story, I guess. How we became a B Corp is, I started seeing B Corp logos on things that I was purchasing. And then my buddy, a person I would work with often, he was looking for shooters or people to help film this B Corp event.

It was the big B Corp, the annual event is called the Champions Retreat. And it was here in Portland. And he got hired by out of town company to be one of the camera operators. And he was like, yes, anyway, so I ended up being a camera operator on this job with like four other people.

And it was capturing content at the B Corp Champs Nutri in Portland. And I was like, I wonder if we could be at B Corp. Why can't we do this? And so I asked like a random person at the event. I was like, hey, I've got like a small business. It's just me. I don't know if I had an employee at the time. I can't, hey, I've got like a small business, you know, it's just me. I don't know if I had an employee at the time,

I can't remember. And they were like, of course, yeah, you can, you know, solopreneurs can be B-Corps too. And I was like, oh, okay. And so then, yeah, I started just filling it out, filling out all the forms. It's really hard. And it was just kind of one of those things.

It was really cool because it's called the impact assessment and it kind of shows you a way that you can really make your business more sustainable, more socially and environmentally responsible. So it was kind of a roadmap. We were already doing a lot of things but we definitely learned a lot of new things that we could do to be a better company

Is it hard because it's just time-consuming to complete or is there like another component? That's more complex It's time-consuming to complete and also it is The documentation it's tricky, you know, like if you check the box that like you know a certain percentage of Documentation is tricky. You know, like if you check the box that like, you know, a certain percentage of all of your local, you know, all of your suppliers are local, you know, then you have to prove it. So you have to like print out, you know,

you know, you gotta go through your P and L, all your suppliers, print it out and then add up. I mean, it adds it up for you, but then you gotta like, okay, who's local? And then get the percentages. I mean, it adds it up for you, but then you got to like, okay, who's local and then get the percentages. I mean, that's just one little thing. And you might get like, oh, I think that's a big one actually. I think you get like two or three points. Um, and you got to, so you got to get 80 points and it's just really hard to get

those points, you know, it's not easy. I wonder if you can change your PT might make it a bit easier to complete. I'm curious about the B Corp thing. I think I might have a sign up for this year. Let's see how it works. Just while they're changing, they're about they're changing the way you become a B Corp, you know, it's been the same for a long time. And I think it's, yeah, they're implementing a new new I'm not sure I haven't seen it I'm

recertifying right now and so I'm doing the last group I guess before the new standards come into play but if you go to bcorp.net I think you can check out the like you can just anybody can go and look at the impact assessment and you can kind of really, you get a really good idea of how it's set up right now, but that will change, but they can check it out. Yeah, we're checking it out. I'm gonna, I think this year, we'll see if by episode a hundred we'll like when you do like, is, is, does it take a while after you submit your application for it to get processed or? Yeah, they're pretty, because they gotta go through it. They got a lot of pretty back

They have to they have to check all these people and not everyone's gonna get it So it's like someone who didn't do their paperwork properly probably that Yeah, so we will let everyone know by the end of the year if it went through I'm like this is like This is the second time it's come up. so I guess it's a sign for us to test it out and say oh this have you noticed the... sorry go ahead I'm just curious though because you mentioned something about like it's good to buy local and everything so as a small business you know sometimes you need to get things last second and immediately you know like from Amazon does that not help you? No, eh? So that's- I don't have an Amazon.

Wow, okay. That's good to know. Yeah, I mean, I buy, I mean, all my cameras I've purchased locally. I've bought like seven cameras, I think, and there's a Canon dealer here. So I, you know, my C500 Mark II, I bought that locally. I bought my C300 Mark II, C300, yeah, all of them.

We have a pro photo supply here. They have the prosumer stuff. They have professional stuff also. But I buy my lights. I mean, sure, some things I buy from B&H. I'm not like 100% buying everything. But I buy a lot of stuff here. When I buy my stands and stuff,

I go to GearHead and I want to support them. And yeah, all my G&E stuff, a lot of it's come from GearHead. I think I bought a SkyPanel from them. Yeah. We do the same as well. Like most of our gear is actually locally sourced because again, we also have a Canon rep

and we get really good pricing through them rather than going through like one of the retailers. The only stuff we usually buy from other places are like- Small things. Like if there's small rig stuff that we need, accessory like it's cheaper to get it through Amazon than through their website.

So we just use it. We just do that. Maybe some of the miscellaneous stuff. A lot of stuff's just not available here. Yeah, that's what I mean. It's not in LA. I can't buy my Flanders scientific monitor. Where are you gonna buy that in Portland?

Nowhere. Yeah, no, there's a lot of ProGear that is not, you can't just get it at any store, right? So sometimes if there's something very specific. That's on back order. Yeah, oh, that's the other thing, stuff that's on back order. Oh yeah.

So, yeah, that's just one thing I guess for listeners who are curious about it, it's like you gotta see what you can do locally and then if it's something that you can't then look elsewhere and stuff like that. The local deals are usually better anyways, it's just more forced to go outside of the area because of just lack of product.

Before we end off with B Corp, I'm just curious, have you noticed like a pretty big, like influx of, like have you noticed that it's affected your businesses in a positive way? Well, let's see, being a B Corp, it used to be really, well, how does it affect my business? Hmm. I mean, it's a great way to connect with other like-minded businesses to work with. But also, whenever we hire people, it's a huge, you know, people are like, oh, you're a B Corp. Oh my gosh, I love this idea of B Corp.

And I would love to work at a B Corp. Everybody wants to work at a B Corp. So it's not just for, you know, networking with clients, but also, you know, for networking with clients, but also for talent, yeah, for sure. I never thought of it like that, where having that certification might attract a certain type of employees or people who want to work with your business, not just clients.

We're always thinking about, I guess one of the biggest concerns for businesses typically is like, how do I make myself more attractive to clients? Or how do I work with other people to build new business? And I think it is a challenging thing in terms of like trying to find new ways to attract certain talent even. And that's definitely a new one that you can add to your pool. It's like, hey if there you want to work with other people who have the same values It's a good way to kind of Quickly filter filter through in terms of people who want to work with you totally

Let's go back to the restaurant thing. I want to see like you you have a pretty pretty big background in Working in restaurants. Are there any skills that you feel translated from that to being a production company owner? Well, you may know in the restaurant industry, people tend to have quick tempers. I've seen them there. Is that a skill? Is that a skill? That does not translate well. But I mean, you know.

Yeah, exactly, like the bear, you know? Yeah, it's not good on set. But I think there's a few things, correlations I think, between restaurants and this, you know, film production industry. One is like you have the front of the house and the back of the house, right? Like you have the cooks and the prep cooks and back of the house, right? Like you have the cooks and the prep

cooks and the chef and the sous chef and you know, the whole kitchen team and they're like, kind of in their own little world making food and, and, and then you have the front of the house, right? So there's like, the door person, the manager, the general manager, the waiters, the bussers, the, you know, wine person. And I feel like with production, kind of like the, there's like the camera department and there's, you know, the G&E department and there's kind of this whole back of the house and they kind of,

you know, they, you know, they're putting up stands and whatever. And then there's like the front of the house is, is the talent and the director, the producer and everything. And you know, it's more kind of what you see, you know, what the customer sees, which is like the viewer. And so I think it kind of runs that way too. And I think like with restaurants also, there's like some restaurants are really back of the house heavy, you know,

like the chef like runs the show. They dictate, you know, like the chef like runs the show they dictate, you know Like hey, there's no substitutions. That's just the way it is, you know, but like other restaurants more front of the house driven They're like we'll do anything to make you happy You know and they're more like service driven not to say that you know, there's some that don't You know do both but I think there is like this also for film production, sometimes the DP is just like, I'm in charge and we're going to do everything this way. And sometimes they push around the directors, I've seen this happen before. And so I don't know, it's kind of an interesting dynamic

between the two, I think. What about skills-wise? Is there anything that's helped you from? Skills-wise, I would say, well, I was a server in New York City for many years. And when you have a seven-table section and four tables sit down at the same time, you know, multitasking is a skill that, you know,

that is transferable to almost any industry I would imagine, but especially this one, you know, cause like, yeah, sometimes you forget to plug in the computer. You know, you have to, I don't know, but you know, there's like, there's just like a million things going on on set, right? And so to be able to like kind of have all of those in your mind and delegate, you know, some of them,

I guess delegating is probably the biggest one, just getting all of the things that need to get done and you know, delegated or organized in a certain way. And I think that's very similar to waiting tables. Also, I would actually just say though, is that it's actually client management is probably the biggest one that you learn. Oh, for sure.

Not just delegation, but actual client management, because I've seen, you see it all the time when you go to a restaurant that is really busy and your server may not come to your table as often. And then the client experience kind of diminishes, you know, as a result of that, you know, if they're not going to check on you, check your order or like ask you in time, you know, you end up waiting like 20 minutes, 30 minutes to actually even get your order in is not a good

client experience. And so that is one transferable skill that I think is like the biggest across a lot of industries is like, how do you manage your clients? How do you manage the client experience? Totally. Yeah. You got it. You know, somebody emails you, you better email back within two hours, right? I was surprised you didn't say editing as well, because when you cook, you're kind of putting food together and editing. Oh yeah I mean there's so many analogies.

Like yeah if you you know like when you're out filming you're gathering the ingredients right and then you bring them all back and the editing is just like the kitchen. Foraging for shots. Yeah exactly totally. Oh let's get the salt. Yeah, so there's there's so many different analogies between the two. What was the other one? There's another one. It'll come to me.

I'll remember in a sec. But so are you are you now like just by yourself? Or do you have like a bigger team of people that that you work with on a permanent basis? Right now, it's just me. But usually, you know, back in the day we had, I mean, I was doing like, you know, what I was talking about earlier with the,

when I kind of first started, I would have like 10 clients at the same time, you know, maybe more. And it was just like, I mean, I just had a spreadsheet kind of like, you know, customer service. And I would just like, and it got to be so busy. That's when I had started, I had to start hiring people. And so I had an editor, editor was the first person,

just a contractor. Cause I was like, I was like, I didn't know what to do. And my friend was like, you need an editor. I was like, I do? What's, what know what to do. My friend was like, you need an editor. I was like, I do? What's, what do you mean? They're like, talk to this person. I was like, okay, cool. And so they came and they edited.

I was like, wow, this is great. Like I don't have to edit all these videos. This is amazing. Anyway, then, so then, you know, cycled through a couple editors, but then I worked with one editor for 11 years. Yeah, Danielle. And yeah, Danielle just left.

And yeah, so now it's just me. And so now- So it was freelance. It was still a freelance basis. It wasn't like you hired any permanent employees. She was an employee. I had three employees at one time. Oh, okay.

Yeah, totally. But yeah, there are a lot of video production companies in Portland. I'll tell you that. Yeah, so now I'm just hiring contractors. Right, so what made you feel that it was no longer valuable to have people on a permanent basis versus freelancing? And also like first, like what was the,

you kind of mentioned the need, you needed people to support you because things were a little bit hectic. So what changed then for you to kind of revert back to just freelancing only? Well, less work, you know? Well, yeah, I guess. He said competition's high in Portland, right?

It's pretty high. Every week I get an email, hey, I just moved to town from LA, or I'm a DP, or whatever, or I'm a director, or I mean, I'd say once a week. Yeah, I get an email email somebody's moving here so there's a lot of it's pretty saturated pretty saturated market I think. So because you're in like a saturated environment like how do you kind of

like deal with that situation? Yeah I'm trying to figure that out. So one thing is differentiating ourselves, really trying to focus on this niche of working with non-actors and really helping them succeed in front of the camera. Just really developing systems and processes to make that a reality, you know, and really be able to help people. That's one way. And then, yeah, scaling back, you know, so I can survive because I can't, you know,

and as a B Corp, like one of the things, you know, you know, one of the sections is the employee section. And, you know, it's like, okay, you know, one of the sections is the employee section. And, you know, it's like, okay, you know, do you provide full coverage health insurance? You know, so we provided full coverage healthcare, you know, which is very expensive, especially when you have three employees. You know, how much PTO do you do?

You know, okay, oh, okay, we'll have nine PTO holidays. How much, you know, regular PTO do you have? Okay, we'll have two weeks of regular PTO do you do? You know, okay, we'll have nine PTO holidays. How much regular PTO do you have? Okay, we'll have two weeks of regular PTO. How many volunteer hours do you cover for each employee? You know, so it's just like, so I was like so focused on the, I was like, okay, well, I wanna make the best business ever. So I'm gonna have all these benefits.

And then all of a sudden I had like these employees that were very expensive because they had all of these benefits, you know? And then all of a sudden I had like these employees that were very expensive because they had all of these benefits, you know, and then all of a sudden work kind of, you know, kind of went down a little bit. So yeah, it's quite the balancing act, you know? And so that's why, yeah, that's why we don't have employees anymore.

Interesting. It needs to be adaptable and you need to be able to make sure the business survives. And then if you keep taking on too many expenses that even though a lot of them are nice to haves, it's great to work with people on a permanent basis and grow a team. But if the market dictates,

demand is going down for video or it's being spread around to so many different companies, you have to figure out a way to make yourself nimble for those quieter times so that you can survive and keep pushing forward for later. Cause if your business goes, anyone that you hire on a freelance, you know, they also miss out, right? Like that's, that's the other thing.

Like a lot of your go-to freelancers, you know, they're also in a way relying on you, not as an employee, but because they probably, you work with them so often. It's like, if your business then goes, then they're also gonna suffer. It's almost like a snowball yeah careful if you're not careful with your business how do you is there is there anything you're gonna do different going forward because like you did grow to forget three or four

employees and then you have to scale back back down to just yourself is there is do you is there something you learn from that experience that you won't do or will do? Oh, let people go much sooner. I like held an employee for a long time and I was just like, it's gonna get busy, it's gonna get busy, but it never happened, you know? Because I kept thinking about those times when I literally had 10 different clients with multiple projects for each of them. And so I was just like, oh, if that happens again, I don't wanna get,

because then you have to train somebody, the training takes forever. Anyway, but so yeah, because then you have to train somebody, you know, and the training is like, it takes forever. And anyway, but so yeah, I would say letting people go sooner. I don't know, this contractor model seems to be working out pretty, pretty well for now. Also, it's kind of like, really it's allowing me to figure out

what the next step is for me, and like what the universe has in store for me in 100 seconds. So I think it's kind of like a bummer on one side but then there's also this like huge amount of freedom on the other side. Like if I can be like flexible and just like, okay, we're going to be a little slow for this month or that month. Maybe I'll go to Mexico, you know, or maybe I'll make a movie. Like I've always, I have like a thousand ideas about different movies that I would like to make. So, you know, I'm kind of starting to lean into that a little bit more as well because I have all this gear and

I have a lot like yeah, I have a lot of ideas and so I kind of want to Maybe explore that kind of like the first, you know going back to the first how it all started right back in Rome at the Rome sustainable food project first how it all started right back in Rome at the Rome sustainable food project. Well now you're in your friend's spot so you need someone to approach you to say they want to do something and you're like well I have the gear I'm on board. Take a chance on a young kid who has an idea and a vision it's like all right let's do this. Totally. One thing I wanted to touch on before we move on to the next thing though is that like when

you notice the sales started slowing down do you think you were maybe too late to focus on, like you took too long to focus on, on reach, like, like, uh, increasing your, your, your, your sales numbers and whatnot, or like, were you relying a lot on, on inbound stuff? Uh, yeah, relying on inbound stuff. Uh, yeah. Yeah, relying on inbound stuff. Yeah, marketing has never really been my cup of tea. So I think that's another danger zone. Yeah, but repeat and referral, you know, is really how we get a lot of work. So I guess the lesson there was like maybe like in those situations, especially if you have like employees who it's a

good idea to maybe look forward and go like, okay, if I sense that something's not like if sales are dropping, that's like your cue, I guess as a business owner to like really get on top of that and make sure that it will be coming in. Because again, even with our industry, like it's a very slow process, like, even if you do get in touch with someone, it might be a couple of weeks or a couple of months before you actually close the project with them.

So you gotta start laying in those foundations early. Or years. Yeah, that's right. Totally, I can't tell you how many times I've met somebody and then two years later they hit me up. I'm just like, oh, awesome. Yeah, but I think forecasting, just really looking into the future and

and really kind of mapping it out. Okay, wait, so I'm going to spend this much money, you know, if and, you know, I need to make this much, you know, it's a whole, yeah, you know, right, owning a business. That's another. that's also in a restaurant, right? All the money stuff. And it's, yeah, it's real. It becomes real, real fast also. So yeah, I'd say forecasting is also important. Yeah, that's a tough one in our business. Yeah, it's very hard to forecast.

We've opted to stay pretty lean and nimble because again, like it's per project business and we haven't gone to the stage yet where it's like, we know exactly like, oh, this is coming in for sure guaranteed every year, year over year. So taking on employees with the costs associated to it, because it's not just like, like if someone's getting paid 50 K a year, it's 50 K to them, like, but for the business owner, it's like way more than that. So we've always been, we've always been pretty hesitant on that front. 50k a year, it's 50k to them, like, but for the business owner, it's like way more than that. So

totally. We've always been, we've always been pretty hesitant on that front. And so far has been the right move, especially with the way the economy has been going back and forth over the years. That's the other thing, you know, like I talked to so many people around town and everybody's just like, it's so slow. It's not, so yeah, it's like, it's competition and then also like, you know, what's the first thing to go when the economy is uncertain? Marketing, right? People just stop, companies stop investing in marketing.

So yeah, it's really tricky. But just wanted to because they should double down on marketing when people stop spending to try to force them to spend. Yeah, it's kind of ironic in that sense because like spending the money on the marketing kind of like pushes everything else, right? It's, in a way it is the thing that can stimulate the economy because it's showing how it's generating

attention with audiences and businesses. And if it gets slow and you stop with your marketing, then you basically giving yourself a huge gap of no engagement with your audience. And that's detrimental in the longterm. So it's like a very quick cost cutting solution, but it's not the best longterm, right? So like, unless you're seeing that, I don't know,

it's just an interesting kind of way the industry works. People, when things are slow, people try to figure out how to cost cut, but then I get it. Like, I mean, when the video business is slow, this year, Dario and I have been looking at very little things that we can cut out of the business that we don't need, and it's just like,

yeah, we could probably get rid of this. Maybe in that sense it works, but we wouldn't get rid of anything that is gonna hinder our business, right? Like for example, Frame.io has become such an important tool in our business that we have to pay money into every month. Oh, totally. Like just because the economy is a little bit, or like the business is a little bit slower in terms of what's coming in, you shouldn't be doing anything, any kind of cost cutting that disrupts your processes and the flow of your business.

Because if you do that, it becomes a lot harder to kind of get everything right back on track. Totally. Yeah, how's it been for you guys? It's been the same as last year, to be honest with you. Like we noticed the slowdown in 2024. 24? Yeah, 2024. We noticed the slowdown and then. Yeah, 2024 we noticed the slowdown

and then this year looks to be about the same. It's definitely not popping, like it was in 2022 and 2023 but. Last year we didn't have as much new clients but we did get more business from some existing clients that kind of kept us afloat. I noticed there was a little bit of that. Like in terms of like the revenue drop,

but I guess our profits kind of stayed pretty steady. So we've had a steady- Our growth went down, but our profits stayed the same, which was good. Yeah, so. Then it's all good. Yeah, so it worked out. Like the bottom line, it was fine,

but it's still like concerning to see because like the only reason the profits stayed the same while the revenue went down is because, you know, as you grow in your business, you start figuring out ways to kind of maximize and make your projects more efficient. So that way you can get more out of them and then like get and work with more clients as a result.

But it's yeah like when it when things get slower it's like okay you know it's still concerning right and this year we have started off pretty decently I would say similar to last year like we've had one client one particular client that comes every year in January typically and like it's that doesn't always happen. There's like one, you might have one or two here and there, but it's not enough to forecast an entire year. Like you guys were saying, you know, in terms of hiring an employee full-time,

we have like the set team and the set resources ready to go for that project every year. So we're all good on that front. So there's no need to kind of go a little too hardcore in terms of getting people on a permanent basis. Yeah. But in terms of like, for us, I think last two years, we weren't really focusing too much on sales or like technically last year, we weren't focusing too much on sales. And this year, we will be focusing more on doing more outbound stuff instead of relying a lot on inbound.

So again, we started up our Google AdWords. We're gonna be focusing on LinkedIn, creating posts to generate, you know, to just get our names and faces out there a bit more. And we will be focusing more on niching down this year. So I think for us, like, healthcare and finance seems to be two industries that we tend to do a lot of work in. So we're like kind of micro niching down and for healthcare will be micro niching into a specific industry because we're starting to get a lot of clients from that particular one. And then for finance, I think keep it more general, but focus more on the finance sector.

Obviously still be open to whatever comes in through the door because at the end of the day, Carol and I are generalists and we kind of like that as well. I know a lot of people say, oh, it's not good, but for us, like, I like being able to work with all sorts of different companies. And I will just see, we'll see where it goes from there. Yeah, I don't think we're in an industry where we're poised to be able to turn away work if it comes up, you know, just because you're niched

into one particular industry, if another industry calls you and says, hey, are you able to, we'll hire you for this project. You're not gonna be like, no, we only work with finance companies. We don't work with manufacturing companies. We're not really, we're not poised to be able to do that as video creators

because it's like, you don't know when the next job is gonna come. And sometimes working with companies that you may have not worked with before in new industries, open doors in different directions that you never expect or new kinds of opportunities because I remember Zach earlier in the in the in the episode you mentioned you love processes videos that you create for a lot of your clients and I can relate because especially when you're

working with a lot of different industries and you learn how they run their business or how say if it's a manufacturing company how they manufacture their products it's a manufacturing company, how they manufacture their products. It's so interesting to see how certain industries work just by doing this content with them, right? Because we have to tell their story and how they work. We learn about them just as much as their audience does as you're creating the work. Totally.

Yeah. That's part of the beauty, I think, right? Like going in, making a video about something you don't really know that much about. And that curiosity that you have and bring to the project really kind of uncovers stuff, uncovers things for the audience, right? Because they're also maybe not so familiar

with the product. It's like your genuine curiosity going into these projects also kind of reveals itself in the way you tell the story as well. Like I feel the way you approach telling the story for a company that you've been working with for many years is very, it can be more strategic and targeted, right? But when you do it for the very first time,

I've noticed this with certain clients, like with like the first few projects we do versus the ones that we've worked with for many years when you do it for the very first time, I've noticed this with certain clients, with the first few projects we do versus the ones that we've worked with for many years that we've done multiple projects. The first few, there's like a, I can see a little bit of a curiosity in the work a little bit earlier on.

And then later on, it's like you know the business, you know how it takes, you know when to showcase, you know how to tell that story. So then it becomes a little bit more, um, elevated in a different sense, but that curiosity does kind of show in the first few projects you do. Yeah, totally. Yeah. Okay. So we're basically at the one hour marks. I think there's a good spot to cut it before we ended off though. You mentioned,

like, I think the company name thing you already answered because you know 100 seconds that comes from you wanting to do 100 second videos So let's end off with something different. Let's you talked about your future goals and everything, but let's talk about maybe What are your plans for this year? Like what do you want to get done by the end of this year? Hmm gosh, what do I want to get done by the end of this year? Hmm gosh, what do I want to get done by the end of your one to learn like it? Give us more than one. Yeah, at least I've got a few things one of them is learn Spanish Speak Spanish

Pablo Espanol a poquito, but um, but I really you know, I kind of speak this This you know restaurant kitchen Spanish, I guess. But that is one of my goals is to really take Spanish to the next level. I know that has nothing to do with video production, but that is one of my goals for the year. I guess that's a personal goal. Isn't that good for your video business?

Because I know the second language is Spanish. Now wouldn't that allow you to get more work? Totally. I mean, I did do an interview in Spanish the other day. And it was interesting, which reinforced this desire to really learn Spanish. Because I can understand a lot, and I can say a lot but I can't really articulate what I really wanted to say especially like in that in that

interview situation but we got through it it was and it worked I mean we got it it was good but I think really my goal for the year is to kind of just button. Yeah, business related goal is to button everything up and just kind of like, just become like more efficient with just the way I do everything that will allow me to just have more free time, I guess. Or not more free time, but just time to focus on whatever I want to focus on, you know, whether that's making a movie or Spanish

or gardening or traveling or yeah. Like, I mean, I was just in Mexico the other day. Like I said, I have all these ideas all the time and I just wanna like take one of them and make a movie, you know? I'm kind of obsessed with like compost and recycling and garbage. Like just how that all works in the world, you know?

Like we buy stuff in this plastic and then what? We just throw it in the trash and it goes and sits in a landfill, you know? Here we compost in Portland, which I think is amazing. Like, so we don't really, at our house, we don't generate a lot of trash, you know, because most of the things we buy are compostable. You know, all the food we buy isn't, not all, but a large portion is in bulk or from the farmer's market.

So it's just like raw ingredients, you know? Anyway, long story. So I was in Mexico the other day and I was in Mexico City and sitting on the balcony and this garbage truck pulled up and there were like three or four people. There's one person inside the garbage truck in the back and he was like opening the bags and distributing everything.

And then they had all these different buckets, right? And they were throwing the plastic bottles over here. And then all the paper cardboard went over in this other one. And they were like manually sorting all this garbage. And somebody else was like bringing things out, you know? And then they opened up a bag and I was just like, what is going on? This is amazing, you know, and then they open up a bag and I was just like, what is going on? This is

amazing, you know, so it just got me thinking I heard I heard, I don't know, I heard this, like podcast once about how they do garbage in Taiwan. And I think I may miss this, but my understanding was you have to for everything you want to throw away has to go into a specific my understanding was you have to, for everything you wanna throw away, it has to go into a specific bag and you have to buy that bag. And so, and the truck comes every day

or every three days or something. And in order to throw anything out, you have to put it in the proper bag. And I was like, wow, that's pretty cool. So then it got me thinking, I was like, oh, what if we did like a documentary about how people Deal with garbage around the world. Oh

That's interesting Will that be interesting? Yeah, that definitely would be because it's like a part of a part of everyday life that not a lot of Not a lot of people focus too much on or at least discuss. No would be definitely eye-opening So essentially a new passion project is one thing you want to do this year. Precisely. Or, I mean, you know, like I want to, I'm just like, I'm like pushing this rock up a hill, you know, I'm like, hmm, well what's a different rock I could push up a hill, how about a garbage documentary?

You heard it here first. You got it. Yeah. documentary you heard it here first you got it yeah but you know garbage recycling compost like what you know doesn't get a lot of attention but it's like everybody does it though right it's very important anyway well so that's what I want to do maybe I'll do do that one. That sounds pretty good. I also get like really excited about an idea and then like, we see it. Yeah, we can see it manifesting in you a little bit. So it's good.

I haven't heard someone who's excited about garbage for a long time. I know. It's not so much the topic only, but it's also like how Hugh's going to be able to kind of like showcase it. I get that. Think about the comparison as well would be interesting, like how different countries do it. That's the interesting part. Yeah. And think about all the people involved. Yeah. I mean, think about all these people

who, and then I was actually, you know, I was noticing the other day in my old house, um, I used to like, sometimes I'd walk out and they'd be like collecting garbage, but they used to run, right? They were like running to like, you know, grab the can and put it over here and do that. I was just like, why are you guys running? You know, like I didn't, you know, so I'm just curious, right? Like I have an endless curiosity, but I'm so see now I've got three pieces of a puzzle like why are they running and then you know how they do it in Taiwan and Mexico City and also there's like a there's a B Corp garbage waste management company here in Portland and

you know yeah they're like they have the first electric garbage truck you know so there's there's all kinds of angles for this, you know, I think it could be really fun Is it self-driving? Not yet There goes that job Two years who knows Who knows what's gonna happen? anyways, I think I think that's a good point to end it so guys if you want to Find zac go to 100 seconds.com

point to end it. So guys, if you want to find Zach, go to 100 seconds.com and then add them on LinkedIn, LinkedIn, uh, Zach Shapiro. And, uh, what about your social media? You got anything over there? What's your handle? Insta. Insta 100 seconds all spelled out. So add 100 seconds. Yes. Well, O N E H U N D R E D S E C O N D S. Got to spell it out. He practiced that. 100 seconds. Yes. O-N-E-H-U-N-D-R-E-D-S-E-C-O-N-D-S. Gotta spell it out. He practiced that.

He practiced that, yeah. Said that a hundred times. 100 times? 100 seconds? Exactly. Popped up all over the place. Well Zach, thank you so much for joining us, man. Yeah, thanks so much for having me. That was fun. Appreciate it. Thanks for listening to this episode of Creatives Grab Coffee. Please make sure to follow and engage with us

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