Ear Biscuits with Rhett & Link - 164: How Do We Deal With YouTube Burnout? | Ear Biscuits Ep. 164

Episode Date: October 8, 2018

R&L discuss what it takes to be a YouTube creator, reasons behind the recent surge in creators releasing burnout videos, and what they're doing it prevent their own burnout on this week's episode of E...ar Biscuits. Sponsored by:23andMe: Visit 23andMe.com/EARS to order your 23andMe Health + Ancestry Service kitHelloFresh: Visit HelloFresh.com/EAR60 and enter promo code ear60 for $20 off your first 3 boxes. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 This, this, this, this is Mythical. Welcome to Ear Biscuits, I'm Link. And I'm Rhett. This week at the round table of dim lighting, we are exploring the question, how do we deal with YouTube burnout? YouTubers burning out is something that for, well you can say for months has been in the media.
Starting point is 00:00:29 It's been in the, In the media. In the conversation, not only on YouTube, but in articles about YouTube that have gone, Articles in the media. More mainstream, but one could easily make an argument that it's been something that's been a topic of discussion for years.
Starting point is 00:00:47 Around here, yeah. Yeah, around here too. So we're gonna throw our hat into the mix of the voices that have already spoken about this. Can we be burned out? We're volunteering for YouTuber implosion. We're just throwing our voice into the mix. So we have a perspective on this.
Starting point is 00:01:07 We wanna talk a little bit about some of the things that have been said. I think this, even if you've read about this, even if you've seen other people talk about it, we're gonna be talking about our personal perspective on it, how we have dealt with burnout, how we feel about being burned out or not now.
Starting point is 00:01:26 Because I will say that, I mean, it is an issue that is very close to us. I mean, it is, we are, why are you yawning, man? I'm sitting here yawning now. You're already bored? You're burned out with this conversation? Yeah, I was setting a, what I was doing was I was- At least don't make an audible noise.
Starting point is 00:01:45 I was setting like a mental- Listeners won't know that you- A mental cue. You're yawning when I'm talking. I did the yawn for the video people. Man, video people. I mean, I didn't really need to yawn. Again, I did it as-
Starting point is 00:01:58 You did it also for the audio people because I heard it. It's a setup. It's a setup. It wasn't intentional. I was hoping that you would yawn. You wanted to when you saw me, didn't you? You thought about it? Well, it's not a volunteer.
Starting point is 00:02:11 They say, man, I wish I could yawn right now. I saw him yawning, man, that looks so pleasurable. Contagious yawning, man. I know it's contagious, but I didn't wish that I. Yeah, but you wanted to really on the inside. What I was trying to say was, we have certainly dealt, well I wouldn't say dealt with it
Starting point is 00:02:32 as if it's something only in the past but there's been acute moments of it and I think, you know, so I think that. And cute moments. Absolutely. Yeah. So we'll get in all that. I'm saying it's gonna get a little juicy. This is not just an academic exercise in conversing
Starting point is 00:02:53 about other people's burnout but it's deeply personal to us and for what it's worth we'll share our experiences, plural, with burnout. And I think it will be, I think it could be helpful to anyone who is self-employed. I mean, I think it could be helpful to anyone, period, who could be burned out in anything vocationally or with anything.
Starting point is 00:03:21 But I think it will especially be helpful to those who are content creators, but also those who are self-employed and you kind of make your own schedule and the traps that you can fall into given that. So we'll get into all that. But we did want to, on a lighter note first, just, I'm a verbal processor,
Starting point is 00:03:41 so I need to verbally process what happened to us at a party recently, because I need to verbally process what happened to us at a party recently because I think that there's something, I need help, there's something I need, I just need to learn from it and at this point I'm baffled. And I feel like I need more help than you because you abandoned me in the midst of this story that we're gonna tell. Okay, okay, well then I feel like
Starting point is 00:03:59 at some point I may need to apologize. Okay, well I expected. So you know what I'm talking about. So I'll let you take the lead and then you can yawn at me as a signal when you expect me to apologize. Okay. So, how can I put this? We do not typically frequent Hollywood parties.
Starting point is 00:04:22 It isn't something that we have made a part of our lives. But we are in this town to, for better or worse, play the game a little bit. And there are other things that we're trying to get off the ground and other projects and ambitions that we have that hopefully will become things that you may or may not enjoy in the future. And one of the ways that that happens is you gotta play
Starting point is 00:04:53 this PR game a little bit, right? You gotta be seen at certain places. You gotta stand on red carpets and do your prom pose with one leg in the air. So you are who you're seen with, I think is what you may be reducing Hollywood to as a game. But I will also say, practically speaking, relationships drive projects and getting things going. So a lot of it is who you know.
Starting point is 00:05:32 You know, it's not about having the best idea solely or having the, being right for a part. We're not actors but let's say you are. You know, sometimes it sadly, it comes down to who you know. I mean that's. I think I'm an actor. And those are two different things. So like having your picture taken with somebody is, that feels nasty to me. Yeah.
Starting point is 00:05:55 But the thing that I'm okay with, and you know what, I'll do that. I'll do a little bit of that and see what happens. But I also, I'm trying to meet people who are doing things that you could potentially work together and that's not too dirty, right? No, it's just part of life. But I will also say.
Starting point is 00:06:12 And these things happen at parties a lot of times. I will say that that's not my only, my motivation, maybe an equal measure, is just to have a good time. I mean, I like to go places, you know? And I'm just curious. We took our wives and- We invited to this party, Hollywood party.
Starting point is 00:06:31 We anticipate that there's gonna be people there that we might recognize from television and film, maybe even the internet. It's just a fun atmosphere, so I don't wanna sell it short. I don't wanna say that, oh, this is drudgery and I'm just going to build relationships. No. I'm saying the initial motivation is from a PR standpoint,
Starting point is 00:06:49 but then in the midst of it, I'm like, well, I'm gonna have a good time. You know, you don't get many nights out when you've got children. It just doesn't happen, right? So. Because, I mean, the fact is, we're not invited to Hollywood parties,
Starting point is 00:07:06 but then at a certain point, there are people who you can work with who get you invited to parties. I mean, it sounds, again, that sounds a little odd, right? No, that's just how the industry works. But I didn't know that. I was just like, oh, there's parties, and there's no people you're invited. But I didn't know that. I was just like, oh, there's parties and you know people you're invited.
Starting point is 00:07:25 But there's like parties, there might be a party put on by a brand and then they're like, people come to these people. Yeah, and well, and might I say that there are people who, Might I not say it. Get you invited to a party. Get you invited to a party. Get you invited to a party.
Starting point is 00:07:45 Yeah, but what I was gonna say is, we go into these situations with a chip on our shoulder. I mean, we talked about the chip on our shoulder already. I know those of you who are Mythical Beasts are like, "'Guys, I don't understand. "'You guys do this thing for this audience.' And yes, you're right, and what we have is amazing, but there's still a lot of things that we wanna make
Starting point is 00:08:07 and there are these, there's gatekeepers standing at the gates of these gates that we wanna go through professionally. Well, let me say creatively, it's not just professional, it's creatively. Yeah, like a movie. But when we come into, so when we go into that party, we kinda know that, okay, well, we're going to see people
Starting point is 00:08:28 that we know from things that we like to watch, but it's probably not, it's not unlikely that we're not going to be seen as, oh, you're those guys from that thing I watch because a lot of these people are probably not watching Good Mythical Morning or listening to Ear Biscuits, and that's fine, but I gotta say that I go in with a little, with a chip on my shoulder and I'm self-aware
Starting point is 00:08:50 and I'm self-conscious to begin with. Right? It's like when you met. Like we don't belong. You met Josh Brolin backstage at Stand Up To Cancer in the little holding room where all the celebrities were. Let me tell you, that was the most celebrity I've ever been around.
Starting point is 00:09:06 I mean we got frickin' Thanos right there. Right. And then there was other, there was Sofia Vergara. Sofia from Modern Family. And then you got Maria Menounos right over here. And just, you know, people that people know. Macaulay Culkin. Macaulay Culkin was in there.
Starting point is 00:09:22 So. And Josh Brolin is facing away from me and I'm like, oh, I gotta talk to him and maybe take a picture and send it to my kids because Lily will freak out. And you're very good in this setting. I do not enjoy, I'm not good at just going up and beginning to talk to people.
Starting point is 00:09:38 You literally left that room and I asked Jenna to find you and bring you back. I was very crowded, I'm a very big man. I'm like a Great Dane in the midst of a bunch of chihuahuas and I just, I feel out of place and I just, I gotta get out, man. Not only do you have a chip on your shoulder but it is at a high elevation.
Starting point is 00:09:56 Yeah, you can't even see the chip because the shoulder's above your face. But yeah, I'm self-conscious too so like I was like, at the moment that I was about to say, Josh, and get him to turn around, I was so nervous that I was convinced that his name wasn't Josh. Yeah, you were doubting yourself.
Starting point is 00:10:14 Instead of saying, you know, I get that like, name fright that I'm like, I'm gonna say the wrong name. So instead of saying any name, at the last second, I was like, oh, I don't think his name is Josh. And then my right hand went up and grabbed his shoulder. You touched Thanos' shoulder? I didn't tap it, I grabbed it. And I was like, hey man.
Starting point is 00:10:35 And he turned around and I was like, I think I said, I'm a huge fan, I just wanted to meet you. Or something like that. And then I was like, then you came over, then I was like, can we get a selfie? And I was like, Jenna was with us, I was like, Jenna, can you take a selfie? He was like, get, and then he laughed and said,
Starting point is 00:10:58 she can't take a selfie because it would just be a photo at that point. That's a photo. Right. Right. But then you also said, Yeah. We're big on the internet. Yeah. And I said it as a self-deprecating,
Starting point is 00:11:13 I knew it was self-deprecating, of course he didn't know that. Yeah, yeah, yeah, right. Because he didn't know me from the internet. I've known you for quite some time. Right. So I knew exactly what you meant, but I knew that in typical Link fashion, only Link and me knew what you meant
Starting point is 00:11:29 and everyone around did not. Right. And so Josh Brolin says, it doesn't matter. What he meant was, I don't need you to be big on the internet to take a picture with me. Right. So then he puts his arms around us. Which was gracious, but also kind of embarrassing for him. Right. So then he puts his arms around us. Which was gracious but also kind of embarrassing
Starting point is 00:11:47 for me to hear him say. He puts his arms around us to take this picture and then somebody walks by and he's like, these guys are big on the internet. Hey, but I got my picture, man. Yeah, you did, you did. We put it on Instagram. We did. It was a little blurry but it was dark back there. Yeah, and that was ages ago.
Starting point is 00:12:05 But you're using that as a point to then say that was, again, going into this party that we're now talking about. Yeah, yeah, yeah. We were squirrely. I know that you're gonna initiate some conversations with people and I'm gonna get in on those conversations. So I'm thinking about that a little bit.
Starting point is 00:12:25 But of course, it's at a hotel and there's a bar. So sort of the first thing you do when you get to a party like this is you go to the bar and you get a drink. Right, if you're walking around mingling and you don't have anything to eat or drink in your hands, it's like, you seem sad. It's like you gotta be consuming something
Starting point is 00:12:43 so that you feel like I'm not just looking for someone to talk to yet I'm not talking to anyone. You can't have two free hands at a party. Can't have two free hands, right. If you've got two free hands at a party, you're nothing but a threat. You just look like a complete moron. Look at that guy with two free hands.
Starting point is 00:13:00 He can do anything. He's got the advantage in a bad way. He's doing nothing so that, what a pitiful person. Two useless hands just sitting there. I bet he's big on the internet, period. So I go to the bar and let me say that I'm also, I'm not good at bar. You know, I'm not good at the whole bar thing.
Starting point is 00:13:21 I thought I was fine at bar. And I'm right there beside you, I got my elbow up, you know, it's like I'm a little cash. Yeah. I'm not stiff about it. And again, I'm always self-conscious about how big I am. I'm like, everybody can see me up here, I'm towering over everyone. Yeah. I've got this checkered suit on. Well, that was a mistake.
Starting point is 00:13:41 And you're doing the lean, so I start doing the lean. And then I see that there's all these people at the bar and there's three bartenders and I just did the math really quickly and I was like, it's gonna take a while to get the bartender's attention and then get a drink and meanwhile I'm seeing people from, oh that's the dude from Westworld, there's one of the, there's one of the women from Handmaid's Tale,
Starting point is 00:14:05 you know, these shows that I enjoy. I'm like, this is pretty cool, I'm at a bar with these people. That guy looks like a male stripper, but with clothes on. There are a lot of those type of guys there. I didn't notice. Oh, okay. Interesting.
Starting point is 00:14:22 So I then begin to see that the bartender is, he's asking people to the side of you and to the side of me what they want. And I'm like, just kind of, we're both leaning in at this point. Well, I was just waiting for him to- Make eye contact. Make eye contact and ask what we would like.
Starting point is 00:14:43 That seems like a reasonable expectation. And then after 15 minutes of that not happening, I start to think, well maybe we need to do something. Like lean in more. Like should I give more elbow? Like and you don't wanna make constant eye contact. It wasn't like I was following him like a hawk. But maybe, and so I started doing that.
Starting point is 00:15:03 And like I'm looking at you and like I'm murmuring, but I don't want him to hear me murmuring. You don't wanna look desperate. You're already just big on the internet, that's the problem. If he knows that I'm murmuring about him, then he's probably not gonna wanna give me a drink at all. And that's why you then left me?
Starting point is 00:15:21 Well, that was another 15 minutes. No, it wasn't 30 minutes. I swear we waited there 20 minutes. You may have been there 20 minutes, and then you left. And then, no, I looked on your face, and like, I was getting angry. I mean, I know when you're getting angry. It's like your eyes start to water a little bit.
Starting point is 00:15:39 Not in a I'm about to cry kind of way. It's like I'm about to explode. Okay, I didn't know this. Christy and Jesse were talking, they were right behind us, and I don't know, it's just like you're there with your woman and you can't even get her a drink. Yeah. And it's like.
Starting point is 00:15:56 I did, I got angry at the guy because then I felt. You started to feel very small. I felt like I was being purposely avoided. Everybody around us, like multiple people were coming up getting drinks eventually, they'd wait 10 minutes. And it wasn't like they weren't flagging him down,
Starting point is 00:16:09 he was just looking at them and asking. And he had peripheral vision. There's no doubt that the man was seeing us constantly in his periphery. Yeah, and then I was like, yeah. What is it about us? He knew it, he knew we were from the internet. He saw us and he was like, there it is,
Starting point is 00:16:24 a big guy with a plaid suit and his buddy. From the internet. They're from the internet, they're big on the internet, I'm not going to serve them. And of course we didn't actually think that, I'm joking, but subconsciously, you start to search for any reason why this jerk is not giving us a drink. To make a already long story a little shorter.
Starting point is 00:16:45 So then I left. You looked like you were gonna implode so I left. Link leaves, of course now I have to order all four drinks for everyone. Now I'm gonna look like a total douche. But then my wife comes up and she's like, why are you still here? And I'm like, the guy won't take my order.
Starting point is 00:17:03 And by that time I had said, hey man, can you help me after you help this guy? And he was like, okay. Yeah, what a jackass. And then he still didn't do it. I'm so angry at that guy. Then Jesse got up there and Jesse, because I was like, maybe he's just ignoring the men.
Starting point is 00:17:17 She spoke to him. She spoke to him? He's like, okay, and then another five minutes pass and then he comes back up to her, he takes the order, and then another five minutes pass and then he comes back up to her, he takes the order, and then another 10 minutes pass and he has made other drinks for people. And then Jesse's like, are you making our drinks? And he's like, oh, what did you want?
Starting point is 00:17:35 What? Yeah, did you not know this? No, I never heard this story and I'm so angry about it. There's absolutely no way it was not intentional. All right, I want to learn. No way it was not intentional. What I thought I want to learn. No way it was not intentional. What I thought I wanted to learn was how to do bar, but now what I've learned is if that happens to me next time
Starting point is 00:17:52 I'm gonna ask the guy, I was like, why are you not asking me if I wanna drink? I mean, what am I missing bartender? Like somebody, and maybe if you know, hashtag Ear Biscuits, if you're a bartender, please let me know what you think we're doing wrong and you can say perhaps. Because I don't wanna be rude.
Starting point is 00:18:10 You can say perhaps and then tweet at us so that you're not making us feel like idiots but I just wish we would have asked the guy. Like grabbed him by the collar and choked him till he almost died and then let him go at the last second and ask him why did you not make us a drink? That's a little excessive. Yeah, I don't think we should grab him.
Starting point is 00:18:29 Man, don't do that. Yeah, but I would've just asked him. I went to another bar and got a drink. Is there a hand signal? There was a second bar. Is there a hand signal, is there a wink? I don't know. Is there a whistle? Is there a whistle system?
Starting point is 00:18:41 I didn't hear anybody else whistle. I don't know, I don't do bar well. I'm embarrassed about it. My theory is we were not talking to each other or anyone else, we were just waiting to order a drink and it seemed like we stared at him too much and he didn't like it and he wanted to teach us some sort of lesson.
Starting point is 00:18:58 Well, he did. We won't do that again. So ironically, with this YouTuber creator chip on our shoulder, we're going to dive into what it means to be burned out with so many YouTubers experiencing it along with us over the years of our career. But before we get into that, we wanna let you know
Starting point is 00:19:22 that Ear Biscuits is supported by 23andMe. Mm-hmm, 23andMe is a DNA testing service that can offer insights into your ancestry, health, wellness, and traits. Now, DNA testing service, they're not testing whether you have DNA. Because you probably do. Because you probably do.
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Starting point is 00:19:58 I'm reading your mail. Oh, he's really reading my mail. They really almost literally do if your mail is your DNA. It's easy to do. We've done it. You simply spit into the tube provided in your 23andMe kit and mail your saliva sample back to the lab to be analyzed. And anytime I can spit into something and mail it
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Starting point is 00:20:33 I'm a savory guy, that's what I've always liked. And that is supported by analysis of my DNA. It's like, it's amazing that you can look at it and tell, oh, you're pretty likely in a lot of salty foods. Sleep reports, the deep sleep report tells you if you are more likely to be especially deep of a sleeper. Sleep movement report tells you how much you're likely to move during your sleep based on your DNA.
Starting point is 00:20:59 I gotta go back into my report because I didn't know about that. It's just fun. You gotta read your report, man. Order your 23andMe Health and Ancestry Service Kit at 23andMe.com slash ear. That's 23andMe.com slash ear. This Ear Biscuit is also brought to you by Hello Fresh.
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Starting point is 00:23:17 And I will say, we rarely speak into the YouTube community in terms of things that YouTubers are discussing. Because Good Mythical Morning is not really the venue for us to talk about those things. We're not that type of content creator. I'm glad that we're having this discussion, but I really feel for, I just found myself in a place
Starting point is 00:23:44 where I'm just feeling for people, all these YouTubers who are saying they're burned out. I will say as a side note, I'm also still looking for, looking through all the YouTuber suggestions, YouTube content suggestions of things that we need to be watching that we will actually personally enjoy and find our little corner of YouTube.
Starting point is 00:24:06 I thought we were gonna talk about it in this episode, this air date, but now we're gonna talk about it on the next one. So thanks for all your suggestions. We're watching and we are getting to that. But yeah, and for right now, we're just talking about this. For those of you who don't know exactly what we're talking about,
Starting point is 00:24:22 I'll give you a quick rundown, quick summary. So many different YouTubers, this is not a recent phenomenon necessarily. YouTubers have been talking about being burned out, trying to maintain relevance on YouTube for a while. But like Link said earlier, the mainstream media has begun to notice this year, especially, and there's been a lot of articles about it.
Starting point is 00:24:44 And actually YouTube has been engaged directly with this and Robert Kinsell has been, has said, you know, he's responded to this. He sat down with Caspar Lee, a content creator, and answered a bunch of questions about YouTube and this was one of them, talked about burnout. So we're gonna get to like YouTube's response to this crisis, which really is a crisis in a little bit.
Starting point is 00:25:08 But essentially the basics are that there are certain aspects of the YouTube platform, it's probably best summarized as the YouTube platform, specifically the YouTube algorithm, which suggests videos for you to watch, rewards people who are highly engaged with their audience and create consistent content. And it is the very reason that we ended up doing
Starting point is 00:25:34 Good Mythical Morning starting in 2012. And it's the reason that we've built a company. It's the reason that we're talking to you right now from this studio is because we got really, really lucky and sort of backed our way into creating daily content that was the right length, that was right time, right place, rewarded by the algorithm. And now everyone has sort of seen that
Starting point is 00:25:59 one of the tried and true formulas for remaining relevant on YouTube is to make a steady stream of content, ideally daily, at least a few times a week on a regular schedule that doesn't have any breaks. And that expectation has led to a lot of people feeling like they cannot stop giving themselves to their audience, and if they do, they're gonna fade away into obscurity.
Starting point is 00:26:27 And what's happening- Because the machine, you know, this little slice of the theory, because you guess as a creator how the machine of the YouTube algorithm works in a lot of ways, and one of those ways is, well, if you have a certain rhythm and then you change that and so your channel goes dark for a few days or a week or a month
Starting point is 00:26:52 or you wanna take a break, is it not literally going to be served up, your video is not gonna be served up as much to that audience anymore. And that struggle has led directly to the mental breakdown of a number of high profile YouTubers who have made videos about the meltdowns, the burnouts that they are having,
Starting point is 00:27:18 which I do believe is a mental health issue. And they've taken breaks, they've quit, they've left the platform, or they've just been very vulnerable with their audience and kind of explained what's going on and now YouTube is basically being called out by a number of publications. YouTube, what are you going to do about this crisis?
Starting point is 00:27:39 And I will say another factor that's not the YouTube algorithm but something that happens with a lot of audiences is that they get really upset if you don't keep your rhythm. Like if you're a gamer who has a daily video or three videos a day, Jacksepticeye for example, he has multiple videos a day and Jacksepticeye for example, he has multiple videos a day and then you feel like you gotta stop,
Starting point is 00:28:09 you'll get complaints from your audience. I'm not saying he got complaints, but I think he anticipated that. There certainly have been other creators over the years who have, you know, you'll see them, you'll see creators miss a day or miss their rhythm and then they have to post an apology video because not the algorithm but their audience
Starting point is 00:28:32 comes after them with vitriol. Is that a word? They upset. So I will say that's another factor. It's not just the machine. Yeah and so related to that, I have seen the majority of fans, when these people have come out
Starting point is 00:28:51 and said, I'm having a breakdown, I have to stop. The majority of fans have been supportive. Now, a not very, very small, but very, very vocal minority has basically said, pull your pants up, man. not very, very small, but very, very vocal minority has basically said, pull your pants up, man. You know, first world problems. You're living the dream. You're sitting in your bedroom making videos and now you're complaining about how
Starting point is 00:29:18 you're having a burnout. And I think most of you guys listening to Ear Biscuits probably don't even need to have that explained why that's a ridiculous perspective on this. Because these people are not making this up. They're dealing with very, very real issues that have resulted from this expectation that has been placed on them.
Starting point is 00:29:39 We're gonna get into a little bit of the ins and outs of what might be contributing to that. But I will say that, so being a successful YouTuber is an incredible privilege. And the factors that lead to popularity are very often outside of the creator's control. I kind of hinted at that earlier. We've talked about this before.
Starting point is 00:30:12 The entertainment business is as a whole but also on YouTube, it's just YouTube is another side of it. There's just so many things that you can't control, you can't anticipate and that will lead to your sudden relevance and popularity. There's a lot more people working very, very hard for a very long time than there are those that break through
Starting point is 00:30:37 and somehow make it to the quote unquote top. And we have somehow managed to maintain relevance for a very long time and hard work has been a big part of it but pure luck, right place, right time has been a huge part of it as well. Right, hard work for me, luck for you. Yes. And that's a great combination. Right, it works.
Starting point is 00:31:03 But I will say, this is not easy, okay? I'm speaking for us, I'm also speaking for other YouTubers who do this for a living. This is not an easy business. Engineering was much easier. Being an engineer was, for me personally, significantly less stressful, significantly less time consuming,
Starting point is 00:31:34 significantly less difficult than being a YouTuber. Okay? Oh yeah. Not even, not even in the same ballpark. So I do, so, because a lot of people would be like, what, this is easy, you're doing something, you're living the dream. Yes, we are living the dream.
Starting point is 00:31:53 It is not easy. So I do want to say that right up front. I think it's important to understand that. And I'm, you know, I would imagine that anyone who starts their own business, like starts a restaurant, I hear how difficult that is. That makes sense to me.
Starting point is 00:32:12 You know, I feel like there's, you know. That's a great analogy. We're starting our own business. It's been absolutely up to us. And for the longest time, it was just us. And. It's like opening a restaurant, but you are the restaurant.
Starting point is 00:32:29 You know what I'm saying? Yeah. Like if you wanna run a successful restaurant, you have to be there. I can't think of any examples of people opening restaurants and not being there every night. Very few examples. That's what it takes to be successful at a restaurant.
Starting point is 00:32:44 But what if you were the restaurant? That's a perfect comparison. Right, so I mean, for us it was, I mean, this, okay, we've gotta make a go at this. This is what we're trying to do. We've got families, we've got kids, we got mouths to feed. We're putting up videos and we had, I mean, early on we hadn't discovered the daily rhythm
Starting point is 00:33:12 of Good Mythical Morning and it was nerve wracking back then when it was one video a month that, you know, had to top the last one. And you could spend all this time and effort and money and pour yourself into it, and then there could be a glitch or something with YouTube and then it's like, nobody sees it. Or it severely underperforms. And you're going from video to video that way.
Starting point is 00:33:42 I mean, so we have the luxury of Good Mythical Morning being what it is now. Yeah. But I mean I very much relate to the gamers who are putting up videos every day. Sean, Jacksepticeye, he was in here. He took a break and prepared his audience and sadly he had to be apologetic
Starting point is 00:34:05 about it, I just wish that it just kinda had that tone of an apology when it's like, you know what, he's making a strong decision for his own mental health to take a break and he's communicating properly, that's something to be celebrated but he made a video every day for like over four years and then he talked about there were weeks at a time when he didn't leave his house at all.
Starting point is 00:34:31 He vlogged about it, he told me about it when we were at the sink trying to wash that nasty smell off our hands after we shot that episode. The intestines. Yeah, of the intestines. And I mean, I relate to that even now. It's like it's a position of privilege to have some millions of people watching every single day
Starting point is 00:34:51 but it's this pressure that like okay, when's it gonna decline, when's it gonna stop? When am I going to, I can't let go of this thing because the bottom could fall out. I very much relate to that. And I think that's you know, not you know, when I very much relate to that. And I think that's, you know, when I was comparing it to engineering earlier, again, this is for me personally,
Starting point is 00:35:11 I'm not saying there are not engineers out there who work harder than I do, but I'm saying that Rhett the engineer versus Rhett the YouTuber, there's not a comparison. It's not just about the hours. I mean, it is the hours, partly. We spent a lot more time on this than we did as engineers, but it is the personal tie to it because it is you.
Starting point is 00:35:33 It is you putting yourself out there. It is you, as we joke often, and it's kind of a joke, but not really. The reason it's funny is because it's true. You have a tendency to wanna construct your self image out of the audience's reaction to you and you begin to become the you that has been created in the eye of the audience. And that audience expects you to be a certain way
Starting point is 00:35:57 because they got in at a certain point, you did something at a certain point in their lives and there is this really unhealthy codependence between a creator and the audience. It is like the perfect picture of codependency. Yeah, I mean, Philip DeFranco, he talked about how your self-worth becomes connected to how many people are watching you.
Starting point is 00:36:26 And then it's not that you have 800,000 views on this video, it's that you had a million on the one yesterday or the one last week and now it's, is this an indication of something of the bottom starting to drop out of this thing? And that relationship, I would argue, is the setting for mental unhealthiness in both parties. Especially.
Starting point is 00:36:52 Both the creator and the audience because. Yeah, and here's another, go ahead, I cut you off. People say all the time, and I'm incredibly grateful, I'm incredibly grateful that people say that something that we created actually made a tangible difference in their life, in their emotional or mental life. It's incredible.
Starting point is 00:37:14 Again, never intended for that to be the case, was just trying to make people laugh. But the way that this community has been built, and this isn't true just of us, it's true of many different YouTubers. You start to feel if you take that away, you're hurting people. But if someone is building.
Starting point is 00:37:29 At least subconsciously. If someone is building their self image and their emotional health around your content, and then they're setting themselves up for just as big of a burnout as you're gonna experience when you quit giving them the content. It's just not a healthy thing for either party to view their mental health in light of the content,
Starting point is 00:37:51 regardless of what side you're on. And sometimes when you start to experience this dynamic, you make creative decisions that make it worse. Felix PewDiePie, he was talking about the dynamic of, well, if your views start to slip, then you start to try things to connect more, to drop the facade, maybe cry on camera, get more personal, share even more of yourself
Starting point is 00:38:24 because that works. And that very easily becomes dangerous when it's like, you know, you're giving more of yourself in order to stave off the turning tide, you know? In the Verge article, I don't know if you read that, I was reading that. They talk about an expectation of upbeat intimacy. So there's this pull between okay,
Starting point is 00:38:56 you've gotta be somebody publicly who's so authentic and giving everything to your audience, but you gotta be happy about it. Or ironically, you can play the I'm falling apart and this is my ploy, you know? Right. To recapture my audience. Even when somebody has a breakdown and they come back,
Starting point is 00:39:18 or they make the video about the breakdown and then they come back and they are different. They're transformed, they're more raw, they're more real. Again, the tendency of humans is for the creator to begin to find their identity in that, in their new self that they've created for their audience and their audience begins to find some sort of comfort in this new person that they're getting
Starting point is 00:39:38 their entertainment from. Again, we're talking about the very negative side of this because the overwhelming majority of the relationship that we have with our fans and what we get from our fans is positive. So don't think that I'm painting this as this is a bad thing. It's ultimately a very good thing but. Well we're describing what I'm hearing from other creators.
Starting point is 00:40:00 I think it is good to describe our actual experience. Yeah. You know, so because there's always a tendency towards making unhealthy decisions and you know, we've tried to navigate that over the decade. Yeah, well, so I've shared a little bit about a few of these things, but I'll kind of give you the whole context here
Starting point is 00:40:24 of kind of what happened to me last year. So as you know, in, was it October? When did we start the new version of Good Mythical Morning? That's when it came out, yeah. Okay, so. I believe. You know, the new version of Good Mythical Morning. So one year ago.
Starting point is 00:40:41 Which we called, internally we called it GMM 22. The reason we called it that is because it was, that season of YouTube was unlike every season before. I mean that season of GMM. Yeah, that season of GMM, unlike every season of GMM before, was financed by YouTube. So YouTube said, you're not gonna be doing
Starting point is 00:41:01 the AdSense thing that you've been doing. We wanna come in and we wanna pay you guys to make this show and here's what we wanna do, we're gonna give you this money to make the show but we're gonna give you the kind of money that you would be getting to make a television show and we wanna make the content add up to at least 22 minutes a day
Starting point is 00:41:19 and we want it to be multiple segments every single day. Again, we talked all about it last year. People were like, you guys are trying to make more AdSense. Well, the reality is YouTube came and said, we wanna pay you guys to make more segments every single day and so we said, this is a great experiment. We've been looking for something to shake things up. Let's do it.
Starting point is 00:41:38 And nothing about YouTube approaching us with that opportunity, we're not critical of them doing that in any way. No, no, no. We jumped at the opportunity and we are not now of them doing that in any way. No, no, no. We jumped at the opportunity and we are not now critical of YouTube. I have absolutely zero regrets about it. It was all, well, it was difficult.
Starting point is 00:41:55 I'm gonna tell you why it was difficult, but we would never go back and not do it because it led to where we're at right now. Now, here's what happened. There was kind of a combination of things that happened at the end of the year. So, you know, we had our book that we've been working on, we had season two of Buddy System that we were working on,
Starting point is 00:42:14 we had the new GMM that we were getting ready for, and I'm probably not even thinking about something else that we were working on, but basically, we were packing every single hour of every single day within reason, I don't know how many hours we ended up working a week, it probably averaged out to 60 to 70 or something like that. With all these entertainment responsibilities
Starting point is 00:42:35 and then this new GMM came along and it took an incredible amount of time, but it also wasn't, you remember this, it wasn't received well by a lot of people. Eventually it kind of leveled out and people were happy for the most part, but we've had a lot of backlashes over different things, but there was a backlash.
Starting point is 00:42:57 We tried to address it right here on Ear Biscuits. I was obviously upset about it. People thought I was being super defensive and I was criticized for that. I didn't deal with that very well. But probably the bigger thing other than feeling like something we were doing wasn't working was just how much we had done last year
Starting point is 00:43:19 and how much we were signing up for that I knew would just continue right into January. So a couple things happened. You remember I was struggling with this like throat thing in the fall, thought it was allergies, thought it was acid reflux, never really pinpointed exactly what it was, but it was new, it had never happened before.
Starting point is 00:43:41 I remember making fun of you a lot. And then the second thing that happened was we're kind of right in the middle of a shooting GMM. I was sitting there reading an email one day and I was like, I can't see this email. Like it's distorted. And I like look at my eyes and I realized there's something wrong with one of my eyes.
Starting point is 00:43:59 Long story short, I get diagnosed with a condition called central serous retinopathy, which is a temporary condition. Retinop serous retinopathy, which is a temporary condition. Retinopathy. Retinopathy, in which the, basically the back of your eye, right, where the retina comes into your eye, where the nerve comes in,
Starting point is 00:44:17 the eye is sort of filled up with fluid, it's detached a little bit. Kind of the same symptoms that you would have in a detached retina. And it's temporary, like 80% of the time is temporary and heals on its own. Lasts about six months or so. And this condition was observed,
Starting point is 00:44:36 so that we were sort of first recognized when World War II pilots were coming back from the war and many of these pilots who've been in these incredible stressful situations had this condition. So the literature is a little split on this but there's a lot to suggest that it's stress related. I knew at the time that it was stress related
Starting point is 00:44:56 because I was having these physical problems kind of mount up. I was thinking I don't know how we're gonna keep up with the schedule. I'm looking to 2018 and thinking it's gonna be crazy. And my wife says, "'You have to go to therapy. "'You are manifesting all this stress physically,'
Starting point is 00:45:19 which is a real thing, "'and you've gotta deal with this. "'A, next year cannot be like this year. So I mean there was a lot of promises I made. One of the reasons that we didn't have a huge project in the middle of the summer this year is because we both told our wives that 2018's not gonna be like 2017, we overcommitted.
Starting point is 00:45:40 But I also knew that it was like, there was so much building that I needed professional help. My mental and emotional health was beginning to suffer. My physical health was beginning to suffer because of my emotional health. And I knew that I needed to talk to somebody about it. So started going to therapy. I'm still in it, still going to therapy.
Starting point is 00:46:04 It's been incredibly helpful. Sort of the one-two punch is beginning to deal directly with some of those issues that I was having, coupled with us changing our approach to our schedule, which is something we've had to reevaluate multiple times throughout our career, which we can get into in a second. But that was my last year. So when I read about these guys burning out,
Starting point is 00:46:30 I'm like, I totally relate. Would you call it a breakdown of certain sort? And probably as big of a breakdown as I have had, yes, personally. I don't think I've had what is a true mental breakdown before, but it was the most significant, the most significant, stress got me worse than it ever has.
Starting point is 00:46:55 Well, I should say, if you're going blind, I should say so. Yeah, but that's, I mean, that's one of the things I'm dealing with in therapy is like, I am so, I have a shell that's super independent and super self-reliant. So, and I constructed that for reasons that I'm still figuring out.
Starting point is 00:47:14 But one of the ways I get through things is I just deny that I'm dealing with something and then it manifests in a different way, as opposed to just being honest and saying, I am working too hard. I am tying myself up in this too much. I just, I'm like, you know what? I'm fine, I'm fine.
Starting point is 00:47:31 I just can't see, can't talk, got back problems, stomach problems, lots of digestive things were happening. I'm better, I'm not cured, I'm just, don't worry, I am in a much better place than I was because of a combination of therapy and just changes that we've made. I mean, I certainly experienced all the same stresses of being stretched way too thin
Starting point is 00:48:03 and feeling like, you know, a lot of it is things that we sign up for creatively, we need to, we feel like we owe it to ourselves to do it the best we can. So it's not just about meeting audience expectations. Right. But I absolutely, I mean, I remember always being fearful when we would take a break from releasing
Starting point is 00:48:29 Good Mythical Morning episodes at the end of the year, like right around Christmas time through the beginning of the year, that would correspond with us taking a holiday break. Or over the summer when we would take longer breaks, I would get very, very anxious about not what we were doing but when we decided not to do it. The stress came on both sides.
Starting point is 00:49:02 I'm grateful that we did take those breaks but the breaks were just as difficult as working so hard for me because of the anxiety of what's gonna happen? Am I putting a bullet in the brain of our performance? Are we waving the white flag to some algorithm opponent? You know, it can drive you crazy. I mean, I would feel that a lot. I'd feel that every time we would consider a break
Starting point is 00:49:34 and how do we mitigate it or let's just, you know. But I mean, I do think that we bypassed a lot as bad as it got. And I mean, you just quantified that that was, that's really bad, man. Well, and I mean, yeah, and I know where you're going. It could have gotten a lot worse for us. Well, first of all, we would have never been in a position
Starting point is 00:49:55 to even experience, to even say yes to what YouTube asked us to do and say yes to all those projects that we did last year without a lot of the decisions that we had made that weren't this great foresight and some of it was foresight, but a lot of it was just the way that our lives were. And I think this is where we kind of want to get into
Starting point is 00:50:18 some of the things that we have done and continue to do to mitigate this burnout problem in our own lives, in our own careers? Well, I mean, you wanna talk about Good Morning Chia Lincoln first. Sure. I think whenever we decided, putting out one video on our Rhett and Link channel
Starting point is 00:50:37 every month, that was our main strategy. And then we were trying to make a, we're trying to turn our local commercials into a television show, we were trying to get that project off the ground, it eventually became Commercial Kings on IFC but we didn't know that at the time and as that was, we were trying to finagle that
Starting point is 00:50:55 and get it going, we decided to do more daily content on our second channel but we conceptualized it as Good Morning Chia Lincoln. So it was just a talk show. It was basically the Good Mythical Morning format, which I mean, you probably have heard this story a million times of how Chia Lincoln turned into Good Mythical Morning, but we decided to put
Starting point is 00:51:21 that Chia Lincoln on the table and check in with the progress and we said when the Chia pet dies, good morning Chia Lincoln is over. Right. And we did that because, well we thought we were gonna make a show called Commercial Kings and that actually happened. We thought we were gonna be moving to LA for a certain amount of time.
Starting point is 00:51:44 That was the main reason we did that. But we came up with that creative device because we knew we had to prepare the audience who may or may not show up to watch this thing that hey, if you start liking this thing a lot, it is going to end because, well we didn't say because we're gonna make a television show,
Starting point is 00:52:05 we said because that's just the idea, that's the creative idea, that Chia Pet's gonna die. Well and I would, I mean. And so it gave us an out so there wasn't a, like we weren't overwhelmed with frustration from our audience when we stopped doing it. Yeah we didn't wanna commit to something that we were like I don't know how this is gonna go,
Starting point is 00:52:20 this could get old real fast so let's not over commit. Yeah, we were very nervous about doing a daily video. So we never thought about doing like a daily vlog type thing. We started, we were doing vlogs but we would not do them every day. Yeah so and even though those were very successful I don't know. On YouTube.
Starting point is 00:52:38 I don't know how our advice is going to apply to someone who's doing a daily vlog. I don't think it's advice, it's just what we did. Our experience, I don't know how you can apply our experience to a daily vlog because we would never do a daily vlog, we will never do a daily vlog. I will say this conversation is brought to you by Chia Pet, go to chiapet.com, no it's not a sponsor.
Starting point is 00:52:57 Yeah, it's not a sponsor, the shirt. What if this whole conversation was just to sell something? Be pretty pathetic. That would be sad. But I would say even before that, because I think one of the most important things you can do to mitigate burnout is scheduling, right? And so this is something that we walked into
Starting point is 00:53:17 because of how old we were and what our life stage was when we sort of began doing this full time. So we were already, we've been doing this since 2006, that's 12 years ago, so I was 28 years old at the time. I already had kids or a kid. We really had no business doing it for that reason. So we were already pretty old. So our brains were fully formed,
Starting point is 00:53:45 which happens about 26. So we were who we are in a lot of ways. We had families, we had structure, we had regular jobs before this. So there was this expectation that you're gonna go from your home to a job for a certain amount of time and you're gonna come back. And so when we made the decision to be full-time YouTubers,
Starting point is 00:54:07 it was from the beginning, we were like, we can't do this at the house. This has to be, we gotta find an office. We found a place where we could work in the old basement in Lillington. And we went in every single day at a certain time and we came home at a certain time. Again, that wasn't because we anticipated
Starting point is 00:54:24 that being a YouTuber was gonna be really hard and eventually lead to burnout. It was just, well, this is the structure we have in our families already. So that one sort of- We have wives and kids that we want to see. That one default decision to fit our entertainment careers into a nine to five, essentially,
Starting point is 00:54:44 which really isn't really a nine to five, essentially, which really isn't really a nine to five, but it's basically the same every day. That was the smartest unintentional decision we've ever made because it didn't spill out too much into something that we were constantly doing or thinking about at home. We weren't sitting there at night at the house editing videos while our kids were not with us or whatever. It was contained.
Starting point is 00:55:11 Well, we worked one late night a week and then sometimes we slept at the office on Thursday night and we worked all day, all night Thursday and all day Friday and then we came home. But we at least kept it to that one night. Yeah and as. That was our commitment. As things continue to build up until where they're at now,
Starting point is 00:55:30 we've always tried to schedule things incredibly efficiently to fit into a window. Now, we've talked about this before. You've heard us, we've said it in public many times, we do not shoot Good Mythical Morning every single day and we would never ever be dumb enough to try to do that. We did that with Chia Lincoln. And we did it for 40 days.
Starting point is 00:55:57 And then yeah, and we knew we weren't gonna do that again. So we knew we couldn't make Good Mythical Morning topical so that we didn't have to do it every single day. And I'm not saying it would be dumb for somebody to make a video every day, it would be dumb for these two douchebags right here to try to make a video every single day. We know ourselves well enough to know that we would
Starting point is 00:56:20 kill each other or someone if we tried to do Good Mythical Morning every single day and our wives would probably kill us. Yeah, because sometimes we, so we would like, we'd say, well, we can shoot a handful at a time and sometimes we would start that and then the second one wouldn't go well. Let's say we were gonna try to shoot three and like the second one wouldn't go well. Let's say we were gonna try to shoot three and like the second one wouldn't go well
Starting point is 00:56:47 and when we're in your basement, not basement, when we were in your garage shooting there at that card table, we'd get at each other's throats and then we'd be like, ah, let's just go to lunch. And then we'd go to lunch and then we'd come back and be like, I'm not shooting anything else today. I'm a bit too frustrated. Yeah, well, and you're talking about,
Starting point is 00:57:04 because I wanna get back to the scheduling thing, because the other thing that we've done in conjunction with as things have gained momentum is as early as we possibly could, we've gotten help. We've shed responsibilities, we stopped editing our show as early as we thought we could to get somebody else to do it because we were just feeling the pressure already.
Starting point is 00:57:29 Right here at this table, we interviewed many content creators who were already successful, who were already making way more than enough money to pay somebody to edit their videos, but still insisted on editing. Said I can't do it, I can't give that up. I said I can't, you have to choose. You have to choose between complete creative control
Starting point is 00:57:46 or mental health. That may be a controversial statement, but I believe that if you're going to do this for a living, you have to make a choice between those two things. You have to give up some control and get some freaking help and you can afford it more than you think you can. Even if you're a small time YouTuber, you can afford somebody to come in and help you
Starting point is 00:58:08 with certain aspects of your production. Find a way to do it. Your mental health is important enough to make that happen. I do want to, yeah, I wanna back that up. I mean, I was looking at Boogie's vlog about this just before coming in here and he acknowledged, you know, it's not just top creators, there's people, there's creators who are living
Starting point is 00:58:32 paycheck to paycheck and if they see from video to video that it's dropped by thousands of views, well that translates into not being able to buy groceries, you know, so it's freaking scary, you know, Well that translates into not being able to buy groceries. So it's freaking scary. And we have the luxury of not being at that place anymore. But we were. Yeah.
Starting point is 00:58:56 I mean, we were at that place. And it's, so I just wanna acknowledge that, that there's creators going paycheck to paycheck, but you can't put a price tag on your mental health. Yeah. I mean. Yeah, go ahead. That was it.
Starting point is 00:59:16 Well, in terms of the scheduling thing, again, I don't know how this translates to somebody like Ninja who streams every single day. He's gotta stream every day because that's his job. That's what he's signed up for. I don't think it's ultimately sustainable. But listen, there are- And we told him that.
Starting point is 00:59:34 Yeah, there are- We told him what we're just telling you. But there are super people though. Dude, take care of yourself. So what I will say is you got, okay, Charles Trippi, he holds the world record for daily vlogs and I haven't spoken to Charles in a while, but he's a very tough,
Starting point is 00:59:54 guy's been through brain surgery, he vlogged it. He's a very tough-minded individual and there are some anomalies who are capable of this kind of thing in the same way that LeBron James is capable of what he is as an athlete, but don't the same way that LeBron James is capable of what he is as an athlete. But don't assume that you're LeBron James. Assume that you're somewhat normal.
Starting point is 01:00:11 And that's the assumption that we've always made is that I probably have about an average capacity for stress and for the amount of stuff that I can fit into my day. I have to get sleep. I'm not one of these people that can get four hours of sleep. I gotta get seven, eight hours of sleep every night to be healthy.
Starting point is 01:00:28 So scheduling has been incredibly important to us. This might blow your mind. This may blow your mind. So if you're doing something that you can schedule, GMM is a daily show, but because it's not live and it's not a daily vlog, it can be scheduled. I believe that our record, there was a time when we shot eight episodes
Starting point is 01:00:51 of Good Mythical Morning in one day. Eight episodes in one day when we were getting ready for Buddy System. Yeah, I was gonna say, and then we turned around and then we shot Buddy System, you know, so. It was nuts and then we stopped. It actually wasn't a healthy choice but. We stopped Buddy System and then made like 20 more episodes.
Starting point is 01:01:14 But it helped prove to us that we can clump together episodes in order to then have space in our brains, in our lives, in our professional lives for other things. We could figure that, you know, we started to figure that out. And something that we thought always, you know, doing, when we started bickering because we couldn't shoot two episodes back to back,
Starting point is 01:01:38 well, you know, we figured it out. Yeah. We figured it out. So we've done all. When we got qualified people, the Mythical crew, and we built that team over time to help us out. And it's something that we tweaked and tweaked and tweaked because we're continually reminded of okay, hold on, let's stop for a second, let's evaluate.
Starting point is 01:02:02 What do we need to change in our production schedule in order to maintain, we're in charge to maintain our personal health. We, yeah, the decision we made is that our health would be a factor, a very significant factor in the scheduling of what we do. We've done over 1400 episodes of Good Mythical Morning. And we do two seasons a year, we do a summer season.
Starting point is 01:02:30 There's a few weeks in a couple of places around the year where we're not making content. But I can safely say at least right now, now the schedule for last season with the multiple segments a day, that was not sustainable. That isn't why we didn't continue doing it. We didn't continue doing it because YouTube decided that they didn't wanna keep doing the show in that way,
Starting point is 01:02:53 which was fine. The reason we went back to this current version was because they decided they didn't wanna do the long version. So now it's back to the way it always was, independent, we're completely in charge. Which is best for us. Best for us. So now it's back to the way it always was, independent, we're completely in charge. Which is best for us. Best for us. So we're grateful for that.
Starting point is 01:03:09 But we said we are going to approach this in a way that places our health, because our health, our emotional, mental health, physical health, all that translates back into our creative potential. Our ability to do the things, and first of all, it helps you, you can be a better husband, you can be a better father, all those things are incredibly important.
Starting point is 01:03:29 But when you're talking about from a business perspective, we have to have that health in order to be able to do a show that you want to watch, to be able to make a podcast that you wanna listen to, to be able to write a book that you wanna read, be able to watch a show. So those, you know. So I appreciate, and I just wanna applaud every creator who's coming forward and saying,
Starting point is 01:03:52 you know what, I am going to take a break or I'm gonna make some sort of a change either for a few weeks or longer, and I'm not gonna apologize for it, you know? So I applaud everybody who's done that. I don't know everybody. But when Sean did that, that was great. You know, I was watching H3H3,
Starting point is 01:04:24 Ethan and Hila's, one of their recent videos where they said, Ethan said, I'm depressed. This is what I'm working through. This is why I haven't been making content on our YouTube channel is what he was saying. And I applaud him and everybody who comes forward and says, you know what, I'm making this,
Starting point is 01:04:49 this is the healthy decision for me. The flip side of that is it bothers me that it has to be an apologetic tone, you know? I could sense in the way that he was talking that he just felt, I mean, they were coming off of some other issue with they were beat up about their video game release and a fill forum related to that and you know, but then it's like, you know,
Starting point is 01:05:22 I just felt sad that there was a tinge of an apologetic tone in saying, hey, I'm doing what's best for me and you as an audience member, I'm sorry that I can't give you what you want. And I read a lot of the comments and was encouraged that there was a lot of support there and I wanna echo that to them that-
Starting point is 01:05:47 I think the, again, I think the majority of fans are very supportive. But they also, a lot of people don't realize, a lot of fans don't realize how the expectations that they placed on creators has contributed to this problem. It's almost unfair for them to expect, but I think there is an application for fans because you do now understand,
Starting point is 01:06:12 you've heard it from so many different people, that there is this unrealistic expectation that you will be given exactly what you want when you want it from everyone you want it from, and it comes at a cost to the health of the creators who are giving that to you. Yeah, before. That's a factor. Before the internet, everything was seasons.
Starting point is 01:06:34 Like I'm so grateful that we called Good Mythical Morning seasons because we knew we were going home to see family for a break and we weren't gonna make videos because we weren't gonna be together, so we started calling them seasons. But like all these gamers and vloggers and creators, it's just like an endless commitment and it's ridiculous.
Starting point is 01:06:55 I mean it's a ridiculous expectation. And so I was telling Sean, I was like, just call them seasons. I don't know, I wanted to help him so badly, but he's helping himself, he doesn't need my help. But just to shift gears here, because we're rounding the final turn, I think the question is, what role does YouTube have to play?
Starting point is 01:07:17 What is our opinion about how much of this is YouTube's fault or is on YouTube to fix? Because a lot of the articles that are out there now. So YouTube's not doing enough about it. YouTube's not doing enough. That Verge article being the most recent one. I have a potentially unpopular opinion about this. And I've got, okay.
Starting point is 01:07:45 So. We may agree. Is this YouTube's fault? Well, yes, in one sense, but is it YouTube's responsibility to fix the problem of burnout? Now, to their credit, they have addressed it publicly, several different people, several different employees have talked about it.
Starting point is 01:08:06 I mean, they've got videos from Katie Morton who they put on one of their official channels, which are helpful. And like Robert Kinsell said, you can take a break, you will not be penalized. There's plenty of examples of people taking breaks and coming back and not suffering a loss in views. Algorithm doesn't punish you.
Starting point is 01:08:32 Okay, I don't wanna get into the ins and outs of the algorithm, but ultimately what I wanna say is, YouTube is going to be in the business, one way or another another of rewarding engagement. There's just no other way that this works, people. Automatically. It's, this whole thing. With AI.
Starting point is 01:08:51 This whole thing is driven by getting more people to watch more videos so they can see more ads so Google can make more money. That is, for better or worse, in this particular economy, that is how this system works and it's not going to change anytime soon. So they can make some changes, they can offer resources, they can tweak the algorithm so it doesn't penalize you.
Starting point is 01:09:16 But the responsibility of handling this problem is not on YouTube, it is on you as a creator. You are ultimately responsible. Plan, hope for the best, plan for the worst. Hope that YouTube will do something that will help this problem so you can confidently take breaks and worry about your own mental health.
Starting point is 01:09:38 But don't plan on it. What you need to do is to take your life into your own hands and your schedule into your own hands and your schedule into your own hands and your business into your own hands and make some decisions that put you first. Put your mental health first. And listen, I don't wanna, we may- What is YouTube supposed to do?
Starting point is 01:09:59 I mean- I don't know. I don't know that business. I don't know how it works. And so I want YouTube to do everything that they can to be helpful, and I hope that they will, but that's- It's in their best interest to. I'm not laying the blame or the responsibility on them. They need to show up in the way that they can,
Starting point is 01:10:18 but you can't wait around for YouTube to change something so then you can change something about yourself. You have to make those changes first in yourself. And I just wanna say quickly, okay, I especially, I have a tendency to get preachy, I apologize for that. I'm not saying that we've got this figured out. I just told you that within the calendar year, I had physical problems, thought I was going blind
Starting point is 01:10:42 and had to go to therapy. I don't have this figured out. We got lucky. We made a lot of decisions by default based on other life circumstances. We're just telling you what we learned. I'm not saying that you have to do this. I'm not saying that if you do this, it's gonna be okay.
Starting point is 01:10:56 I'm not saying that we're never gonna have another burnout. It could happen tomorrow. All I'm saying is that this is what our experience has told us and I do feel strongly that my mental health is my responsibility and so I have to get off my ass and take responsibility for it. Now it took physical problems, it took my wife saying,
Starting point is 01:11:20 you have to go to therapy but ultimately, I had to make the decision to actually do it myself. So I don't think that we should be, I don't think we should be just sitting around twiddling our thumbs waiting for YouTube to do something about this, that's all I'll say. I don't, I think they can do their part just like hopefully we're contributing to a change
Starting point is 01:11:42 in cultural expectations of the audience. Like I appreciate you listening as a YouTube viewer and maybe that changes the type of comment that you would leave when a creator disappoints you with taking a break or just to be very specific. Takes a break without apologizing or without letting you know. Be sympathetic.
Starting point is 01:12:11 You never know what's going on. And for the creators, the other thing I'd add is that you have to get to a place where, first of all, being a successful YouTuber does not equal happiness. I am not happier now than I was 12 years ago before we started this. Success and happiness are largely unrelated. All, every single, all the research,
Starting point is 01:12:38 all the science points to the fact that you basically return to your default baseline happiness after all kinds of different life circumstances. Lottery winners very quickly return back to a baseline happiness that they were before they won the lottery. And YouTubers who experienced sudden or long-term success return back to the same baseline happiness
Starting point is 01:13:00 because your happiness is not dependent upon success. So if you're thinking that being recognized and being relevant is gonna lead to happiness, you're just plain wrong. So I think that happiness comes from being in healthy relationships, from serving people, from worrying about your own mental health, from taking breaks, from not,
Starting point is 01:13:20 there's lots of different things that actually do contribute to happiness. And those are things that you can do whether you're a YouTuber or not. But if you are a content creator, if those things are not present in your life and the only thing is this complete lie that we all believe that if more people like me,
Starting point is 01:13:37 if I break that number of subscribers that I set up as this altar, I will be happy. You will not be happy. You will not be happy. You will be less happy if you begin looking for happiness and things that are completely outside of your control. When Felix released his video months ago about this, you know, his conclusion was so as a creator, if we're talking to creators at this point,
Starting point is 01:14:01 just do, you know, just create things that you're passionate about, stay engaged. Of course I agree with that. But I also think that when you're running a business, like starting your own restaurant or whatever it is, at a certain point, you're also trying to make a living. And so I think that you've still gotta, you're also trying to make a living. And so I think that you've still gotta factor in,
Starting point is 01:14:33 you gotta factor in your mental health and your quality of life separate from your content and your relationship with your audience, what you were saying, and then do things to mitigate do things to mitigate the ways that your videos may perform, your channel may perform poorly when you take breaks for your own health. And so I do think that YouTube can continue to equip creators to make sound business decisions in that way.
Starting point is 01:15:06 And it's like okay, can you, here's case studies. Like I mean we presented our Good Mythical Morning as a case study, hey we bat shoot. Sometimes we did eight extremely, we did eight episodes in a day. You know these type of things like just trying to still make as much money as you can. It's not just about being a pure artist and having to,
Starting point is 01:15:31 okay, the way for me to be healthy is to only make things for myself that people just as a, by chance as a byproduct enjoy. You know, let's also say it is a business, you're a business owner and you've gotta, you know, you've gotta make sound business and personal decisions together and that's a component of it. Yeah, yeah, definitely.
Starting point is 01:15:55 Yeah. And you will get burned out. Assume that it's going to happen and how do you turn the corner when it happens and head it off at the pass so it doesn't happen in an extreme fashion. Yeah, and listen, when you get help, you have to worry about those people getting burned out too.
Starting point is 01:16:17 You know? Yeah. That's something that we have to think about with the people who work on the Mythical Crew is are we spreading them too thin? Are we asking too much of any one individual? So it's just something you, yeah, it's so easily set aside because it does, it's, you can't, because you can't put a price on it,
Starting point is 01:16:41 you can't put a price on it. You know, you cannot quantify mental health as a dollar sign, as a dollar amount. And we wrestle with it. I mean, in conclusion, there's not an absolute conclusion. We wrestle with it every week. Yesterday we were talking, I literally said yesterday in just a private conversation between the two of us,
Starting point is 01:17:02 I was like, you know, we've continued to make changes to our production schedule in order to give us more room to like, if we wanted to go surfing, you know, I think we talked about it on this podcast when we were coming out of that horrible time. It's like we're trying to create more space for to get creatively energized by doing things just for the fun of it.
Starting point is 01:17:24 Yeah. And I said yesterday, I was like, as much changes as we've made even since then, drastic ones to our production schedule, we're still hard pressed to find time for ourselves. And it's like, and so we continue to fight for it. And it's a result of success. So I'm very grateful for that at this point in our careers.
Starting point is 01:17:47 But I'm just making the point that it's a constant battle. And you gotta be aggressive about it. You gotta get ahead of it. So good luck with that. Yep, that's appropriate. This was all just to sell this mug. It says good luck with that, available at Mythical.Store. That's what we were doing.
Starting point is 01:18:07 So if you don't remember anything, remember our store website. You would greatly relieve my stress if you would go and buy one of these mugs. No, no, no, no, no, no, forget I said that, forget I said that. I'm sending out love to all YouTube creators and dedicated fans
Starting point is 01:18:26 who support them. You do your thing until you need to stop for a little bit. Yeah. Both of you. Don't be ashamed. Hashtag your biscuits. We'll speak at you next week, give you an update on what we've found. Where is, are we finding our corner
Starting point is 01:18:46 of YouTube that we can enjoy? You know, it's ironic how, I'll save it for next week, but I'll just say. It's another podcast. You know, we're so invested in this yet we're like, we'll talk about it next week. Yeah, yeah, it's ironic. Hashtag air biscuits.
Starting point is 01:19:02 Let us know, let's keep the conversation going. Yeah.

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