Earnings Season - The Path of the Legend w/ @BrandoBurns (Andre Burnett)

Episode Date: November 13, 2020

Early Legend Moves Gleaner Article - https://bit.ly/3prMc22---The Old Show Notes---This week Randy (@RTRowe) and Danhai (@HDanhai) have a chat with the former CEO of Muse360 Andre Burnett (@BrandoAttacks). Muse360 was one of the 3 original companies that Venture Capital company $SSLV.ja invested in. Since that initial launch and investment, Muse360 has gone through multiple changes, including Andre's resignation as CEO. We touch on this, his history, his overall time there, and more importantly his next steps with his new company Fren and Company Ltd in this interview.Show NotesThe Start  - http://bit.ly/2praAqi http://bit.ly/2nVaPJMThe Story - http://bit.ly/2nUisA7The Split  - http://bit.ly/2oC893wFren & Company - http://bit.ly/2nUcbV7Andreessen Horowitz - http://bit.ly/2pv6T2SShoutouts: @5Solae, @CallTyrone_W, @FranzWeathers, @PeterBuntingMP, @tristanwalker's @bevel..#StayAttacking #433Forever ★ Support this podcast ★

Hi guys, Randy here at RT Run Tuto and this of course is earning season. A few weeks ago a friend of mine passed quite surprisingly, it was a bit of a shock to me and pretty much everybody who knew him I'm sure, Andre Burnett. So this week I just wanted to take the time out to actually maybe just familiarize people with him who may not have known him. So those of you who have listened to this podcast since the start, or those of you who have gone back and listened to every episode from the very first one, would have heard Andre before on episode 8, I believe. He had a different Twitter name in that episode. His eyes changed in his Twitter names. Was eyes changing in his Twitter names. he had a different Twitter name in that episode. His eyes changed in his Twitter names,

was eyes changing in his Twitter names. And his current, his Twitter name now is Brando Burns, but I believe back then he was Attacking Dre. So I think his passing was a bit of a shock for me and everybody else around him, especially, you know, his close, close, close family. And of course, his friends, people like me who consider him a friend

and have for years. If you listen to some of that episode, you realize that we're friends. We know each other. We've known each other for a long time. I've known Dre for many, many years, just in preparing for this episode, actually. I was looking back at some of my old notes

and some of our old conversations going back years. And as for those of you who would have seen the reaction online when the story came out about his passing, Dre had impact. Heavy, heavy, heavy impact. I don't know anybody who knew Dre that did not immediately see or feel that impact that he had you know and he kept people around him that were good people you know there's one thing it's actually kind of surprising the quality of people that you usually find around Dre you know obviously I'm not talking for anybody else I can't speak for anybody else's personality but in the time that I've known him and I actually don't know how long I've known Dredd.

I remember us joking about that once, that I don't know, and he doesn't seem to, we didn't know how long, when we met each other, I know we met years and years ago. And I touched on a little bit of that in a Twitter thread I did about it.

I'm trying to repeat to many of those things, but there are a lot of stories, a lot of stories, and there are almost not enough stories because every now and then i think i can remember something else or you see something and you remember something else um and it's just an undeniable thing it's undeniable how how much impact Dre had in at his young age we're the same age we're very similar similar stories in some ways completely different stories in uh other ways I remember I remember once he introduced me to somebody as what he would be if he had done the corporate route I thought I would have laughed at the time and I still laugh sometimes at it.

Dre was, I don't know how to describe him other than a legend, but he's definitely, definitely, definitely impactful. And so I wanted to just play back the episode that we had done last year, 2019. Just going over his own story i think that's a good little slice of the maverick cake that is andre burnett um yeah i don't i don't want to drag it out it's just yeah dre meant a lot to me he meant a lot to a lot of his people he meant a lot to his family meant a lot to his close friends um in my thread i also mentioned that you know dre always had a core set of friends around him and that in many ways impacted my own view of friendship and how i saw what was possible you know we didn't like i said we didn't have we had similar stories if you want to look at it like a story arc in that we were born around the same time in jamaica

grew up around this in the same way went through the same sort of things but not not not we're not like twins you know drake drake grew up in um st elizabeth balaclava went to as he always probably said you know monroe that school up on a hill and he kept a core set of friends around him from then till now and that was always impressive to me um as was his way of dealing with his family you know um his wife his daughter as long as i've known dre i've known of it was back then it was his girlfriend and no no she's his wife um and of course they had a daughter together and it it it's just impactful that's it's a word that keeps coming back to me every time i think about i think about how much impact he had in the time that he was here and how good it was like really

considered to be like a really really good friend and i think it hit so hard also coming as it did because he and i had spoken a little bit before a couple weeks before and he and i had spoken a couple weeks before and it was it was it was a strong conversation you know and it was a strong conversation it was a good conversation it was a deep conversation he had recently gotten into stoicism heavily and I saw a stoic quote he had a stoic act but he'd share his things online all the time one a day you know and um i saw one today that that that really really reminded me of that specific conversation because we'd known each other for so many years you know that i i know

i remember doing i remember i remember going to a party of his i I want to say in 2009 or 10. I remember reading a quote from him the same year about that party and talking to him. And I'll make sure to quote that later just to show how ahead of the curve this guy always was, the innovator in every way. But yeah, I just wanted to share this. I feel like I'm rambling, so I won't do too much of that. But I'm thankful that I got to know him in the time that he was alive and i'm thankful that he got to impact my life heavily oh god i owe dre so much um dre i remember i was overseas once and my phone rang and it was dre and dre say yo why are you doing your life i have a laugh when you call him say something like that

because i mean good bad or ugly he always had some memorable calls but that one was really memorable so what do you do with your life and i say what do you mean i live in my life what do you mean so you never considered acting it and anyway that conversation went into another place and ended with me with him pretty much directly headhunting me to go and work with kimala Bennett at The Lab which is an agency that Dre was there from the early days of, from the start of I believe helped farm it, mold it

in many ways into what it became and has become and I think about that, I think about the people I've met from there, I think about the people I've met outside of there from being from just being friends with Jerry, just knowing so many people, so many good people.

I'm afraid to start calling them because I don't want to go too far down the list. But yeah, man, whether it be football, whether it be FIFA, which is football but also not quite like football, whether it be just practicing carding people who are Arsenal fans, mostly me, football would it be just practicing carding people who are Arsenal fans mostly me and having to put up with that from people who are staunch Manchester United fans mostly Dre except for when um that that that that that little coach there that um that he did not like was there for a for a while you know um that's one thing to say was Mr. Loyal, Todd whore yeah man when he loves something he loves it gone to bed when he hates something

hate it gone to bed and don't give a damn he don't care you can't come to him with nothing yeah man he loves united no matter what and by saying when i said no matter what i mean and by saying when i said no matter what i mean moreno who i can't figure out if he hate moreno more than him here lebron but my god yeah i won't turn this into too much of a story though i'll make you guys listen to the episode i hope you guys enjoy but yeah when you listen to it if they listen to it just listen to the mind think of the mind that that came up with these ideas and is going through these ideas you know Dre has always been an innovator and oftentimes we don't recognize our stars and our innovators when they're here but it's so very obvious when they leave and yeah I can't stress it too much it's just that the

impact from knowing him was strong and continues to be strong in my life. And I'm thankful that I know him and that I knew him. And the stories, I'm happy that I have those. You know, you say maybe you shouldn't focus too much on the loss, but focus on what you are happy about and what you are glad to have experienced at the time. And for me, it is just knowing the stories i mean dre always have a story for something i gave a small story that was related to him where he years ago he was keeping his party by medusa every every week um i never have the money i literally had the money to go in the party and i'm there and some lady that's there selling jewelry

you know if you look good i'm trying to impress her you know she's like oh you should buy one of my costume costume not costume jewelry you know one of these these custom rings i can't afford a custom ring um and she's all she's saying oh well you know maybe you like one of these nice stainless steel things and one of the rings there costs you see that those knots are two thousand knots but whatever the ring costs is the exact amount it costs to go in the party and i had exactly that amount of money in my pocket because all i had was enough money to get to the party and drew just kind enough to um not charge me to go in the party so i had i had the money in my pocket so i bought this ring to impress this lady who i got absolutely nowhere with but i got a ring out there um and i always kept that that ring to remind me of the hungry days, you know, to keep me growing.

And it reminds me of other things, but thinking of it now is just impactful. How many of those cool, those wonderful, those life-changing moments are linked back to Andre Burnett, you know? So I'm happy to have known him. I'm happy to have helped him share some of his story with the world with this episode and um and I'm happy that his impact is so huge I hope one day that the day I mean we all die right so I hope the day that I I finally go it it I

I hope to have even half the impact on people I hope to have this level of impact on people where it is clear how good how good how good it was you know how much you change people's life and lives and for that I'm forever grateful um but yeah he's an innovator he's funny he's he's he's all these things and a good friend. Not just to me, but to so many people, as you'd see. If you don't believe me, just look online. And that sort of impact cannot be denied or pretended that it doesn't exist. I mean, I can't think of an area that he went into that he didn't precipitate some amount of change.

Dre was in market. When he went into marketing, I mean, he changed the game. People started caring more locally about copywriters and so on. He was a huge part of that. So many of these companies, including some listed companies, have him, I mean, I mentioned a lot, but there's so many more that have him to speak about as a formative impact, if not being there from day one um so many so so many things i

give you a quote from an article from the gleaner in 2009 and listen again remember this is 2009 and i'm recording this in 2020 listen to the um the quote french kiss kids promoter Andre Burnett said, The rough times made us think outside the box, and that's why we employed the internet so much in the first event. Most internet channels are free, so by us being innovative and thinking of ways to reach more people at a cheaper cost, we would be around for a long time. What we are promoting is value for the dollar, since every dollar is so hard to come by nowadays. It's hard as a new party to grab the attention of newly cash-brewed and partygoers so the onus is upon us to provide the best package for the best price that's him talking about using the internet to impact people for discretionary spending to go to parties advertising parties heavily on the internet in 2009.

Here we are in 2020 and there are multi-billion dollar companies that are trying to find the same thing that he was doing for a party in 2009. 11 years ago. Yeah, impact is no joke. Impact is no joke and quality people with sense are rare. And sadly, they are a little rarer now in 2020 because one less is among us. And I'll leave you guys and shut up.

I'll go into the episode now. So yeah, in case you didn't get it before, I'm so sorry I've been rambling. The episode I'm going to play is a repeat of episode eight. I'll give you some context he at this point would have started it left the lab started his own agency that agency got bought out by sslvc went through whatever issues he went through with sslvc and he left and he started up his own company, again, called Friend and Company, where he was looking at a completely different area.

I remember him talking to me about doing a mother farm method, you know, getting a piece of land in country and using it for multiple things, not just for agriculture. And again, that's a concept that I've heard now from major business people, from the Azans to Li Qin, so many people. So yeah, he was quite innovative.

From that quote, I just shared it. He was really quite innovative. He's somebody to know. The last story I'll leave you with is I remember one time I was by his apartment. He went at the time, his girlfriend Rochelle's apartment. And we were leaving, we're going somewhere and it

was me him and a couple two or three other people two or three other guys were leaving and we're like yo let's not drive four vehicles let's just go in one vehicle and he's like no man let's all let's all drive it was like why let's save the gas i'm going no it's not safe for all four of us going on one vehicle suppose we crash the world i lose four genius one time so yeah um it is funny you had to be there but that that is dre top to bottom that is that is dre right through you know his eyes eyes are gimmicks fan but always something innovative or something sensible there and the world has lost at least one genius. So walk with Dre. And lots of strength and prayers to the friends that are really close and the family.

Definitely your wife, Rush. I mean, there are no words I can say that I know will change anything for you. Just all who is strong for you and your daughter. So yeah, for the rest of you who might be wondering why am I still talking after saying I'm going to shut up i'm going to shut up now i hope you enjoyed the episode listen to the young genius andre burnett on earning season thank you hi guys welcome to another episode of Erding Season. I'm Randy at RT Euro on Twitter. And I'm Danai at HDanai. Who is also on Twitter.

Are you on anything else as HDanai, Danai? No. You're not? Alright, that's cool, that's cool. That's a dangerous name. And this week, we have another guest. I know people like when we have guests. We've had some really good guests.

I just wanted to amp up the pressure on this guest so that they know how high the expectations are. I think our most listened to episode, our second to most listened to episode, certainly the fastest riser has been our episode with, I guess, with Ryan. Yeah, with Ryan Strawn, 5C on Twitter. Big up Ryan again.

But I just wanted to know that the bar is set really, high so that we can't bring on our next guest who knows how high the expectations are and that is what I call you proper name or you are you to the name I mean you have to start with my proper name your name alright the government name the government name I'd like to I'd like to introduce sir Andre a mister Andre burno of fred and company limited you know we're gonna abolish them kind of titles oh god i'm into abolishment let's go yeah man but i mean fred and company it is i like that company name so brando attacks on twitter that's right at brando attacks on twitter yeah it's the bandit from Balaclava alright but

happy to be here like I really I'm impressed by what you have going here Randy I mean I for one hate on you a lot

yeah I mean registered hater 101 like haters ball number one you know what I'm saying like I'm just there like I'll

I'll hate on Randy to my friends I'll hate on him to his face but I'm impressed because it's one thing i know once randy knows what he's talking about it's very hard for him to get his teeth out of it yeah and if you didn't know what he was talking about somebody would have mushroomed down long time oh they have tried yeah so i mean i'm happy to see because i think you've been talking about this podcasting

for about two, three years now. A while now, yeah. I have been talking about it. Yeah, Big Up Band Productions again. Yeah man, big up the guys here because you know. Yeah, it's been good to be able to see a lot of things move from talking about it to it being in front of us. And not even me because Big Up Band is my own dream. Band Build is from little to nothing. I up with friends i think well yeah well two things i mean i hadn't met danae before today so i mean it's a pleasure to meet you the other thing is ryan is not a bar for me you understand i mean we have to understand that you have different leagues.

I mean, everybody's playing ball. But some people are just playing on a different league, you know? So, while I respect Mr. Strahan,

you know? Yeah? I just wouldn't put him on my ball for the best in the world. Oh, wow. I just wouldn't, but I joke, I joke.

Big brother. Yeah, man. Yeah, man. I do that. I do that. I can sign the haters contract, too. I do that. Oh, my God. Thank, man. Yeah, man. I do that. I do that. Ryan look like him signed the haters contract too. I did that.

Oh my God. Thank you for having me guys. I appreciate it. Yeah, yeah. And for people who don't get it before I start seeing so you guys have a war, I should point out that

we're all friends. Dre does know Ryan. Ryan does know Dre. I mean, they laugh it out over a drink, I'm sure. But,

but please don't say, I don't want to see no incorrect news about that. For sure, for sure. Yeah, please. I like when people get the news accurate. So we're all good people who know each other. There's no animosity there. But yeah, you've had a hell of a journey. I wanted to introduce you as Dre.

What do you call yourself for your company, friend and company? you as Dre well you know what you call yourself for your company friend and company I mean honestly and what I've been doing um since the summer is really just taking a step back because even the friend and company thing that's a it's an inside joke for me and my family because my grandmother used to say that my downfall would always be friend and company yeah yeah yeah and it's a it's a it's it's probably the one company that i'm going to own 100% of oh wow forever you're really shooting this all right let me stop yeah man no no i mean like it is my holding company your person that's your family yeah so that's my family um even the board that we set up will be my best friends on the board. And we treat it like a family company because we want to control the kind of investment going forward.

Because what I've learned from my past two years is, I mean, there's no real predicting what happens. You have to think on your feet. I mean, they always say you have to play chess, but I think when they're poor, you have to think on your feet i mean they always say you have to play chess but i think when they pour you have to play a draft you know you have to understand say yeah there's no way that you you're gonna make it through this without taking some licks and that's what checkers and draft is as opposed to i mean in chess like you're trying to probably win with the stylish kill in draft as long as i have one more person than you i'm good ah he's a county try to buy the county yeah it's a count so i like i've been i've been

trying to grow at an unprecedented rate and that has to have some blowback from a health perspective from a relationship perspective so we're just taking the time right now to set the structures in place. I think the network is strong enough that we can take a few months off. My wife is venturing off into other things. I'm able to sit down for a little bit. Might as well. I mean, I've never had a vacation.

So I think once. So this is your actual vacation you're taking this summer? Yeah, man. Well, no, I didn't take the summer. So let me give people some context. I know people aren't hearing. So to some context to Dre, and I think about a proper start,

Dre, I give the professional address. So Dre was the ex, I don't want to say ex, but you were CEO of, not CEO and founder, because you founded it, CEO and founder of Muse Muse, what's the proper company name? I don't want to screw up the company. Muse 360

Integrated Limited which we put out to the market as a full service agency because that's what we needed to. I understand, I don't want you going to the the store I want to give the people some backdrops so yeah so it was Muse360 people who do their homework would know Muse360 was one of the companies that was bought into by venture capital company SSLVC at the time in what late 2018

late 2018 so one of three one was Muse the other two, I don't want, let me avoid any legal trouble I'm not naming everybody. So yeah, so it was one of the companies that you bought, was bought into. You took a stake in the company, you did it for a while.

I mean, SSL's story is another story that people can go into it, you can check it out, it's out there for people to see. But the point is, I know what people remember because you recently, up to this year in 2019 you left so you resigned from that company and that's just to bring people up to speed so you resign take some time for yourself start it out your own thing which i like i know you mentioned some ventures um i know this because i read it in the press so like everybody's yeah i'm a bedroom i can't see him all the time so i'm looking at clean up a scene but yeah you know so read it in the press um so you left and you

started your own thing and that's where we are so i just wanted to bring the people up to speed so they weren't lost for sure for sure for sure but um i mean it seems weird to people and my personality is one of i mean i don't complain so people generally don't have any indication that anything is wrong until something's off until I just say alright this doesn't serve me or what I had agreed to in the first place

I mean there's a lot of blowback from doing something like that because people don't expect you to get up and leave the company you founded I remember when the notice came out on the JSC everybody in the room started looking around and saying because people don't expect you to get up and leave the company you founded. That's true. I remember when the notice came out on the JSC, everyone in the room started looking around and saying, why? You leave already?

Yeah man, it was a big thing. Yeah, it was a big thing, I think for a lot of people. Big surprise for a lot of people. Yeah. Yeah, and I mean, it wasn't like, there wasn't means to make it not be that big of a surprise or not structure another way but um i'm an aggressive businessman everybody knows that um i stand very strongly by my principles in terms of what was agreed to stuff like that but once you i will say that the one thing that drove my decision

more than anything else um and that's probably the only thing i speak about was i mean we saw financials in the news um and saw financials yeah i mean like we saw financials in the news you know and i say yo john i can't really deal with this because listen means a young youth will have a business where most people think is nebulous at best marketing marketing and intangible and everything that you can't afford for people to think so you're just like a terrible businessman you see me and in that sense it became remember we already gave up 51 percent of this company to make it work 51 51 yeah so therefore there's a huge sense of emotional detachment that it takes to do that in the first place.

And that's because of the same thing, meaning it's a risk. But yes, VC, everything is a risk. You understand? So the deals go, the deals, but the company and I are just not a good fit in terms of a long-term solution for what we wanted to do and we made a lot of promises to the people who

we brought in some we broke some people don't talk to me anymore I got to fire them on stuff like that yeah man holy people oh I mean that's a CEOs dilemma right that's so you got your family the hard decisions people as one of my CEOs are at the top or I'm drive the big car under the ac the brain is in the inner office and they are coming nine o'clock and coming in 12 they don't realize that you don't unlike everybody else you don't get to go home yeah i'll find my cousin man wow wow you know i mean it comes down to the shout because we knew that this is something that we wanted to do in a particular way but the conditions of how the deal went changed up some parameters and we are

suggesting another one thing we can do a lose a big client you know I would be clanky with a little stability there hmm hold on hold on until we realize why this big client thing you know it's it's funny but a retainer supposed to give you some sense of security but what it does is that kind of hold a hostage in our way because everybody is trying to make some kind of margin yeah so the so the person's inside the corporation and no particular corporation of course is trying to save money as they should on their budgets so therefore by spending less on something which remember most marketing budgets were top out our eight percent if so much of revenue yeah i mean probably go more in like foreign countries who put more emphasis on brand. But in Jamaica, it's an advertising industry that is feeding on the scraps

or everything else that works around. Me can be CEO of a company, of an advertising company, but your brethren who are on liquor stocks are taking more than you. Yeah, I mean, generally. You can fling that stone my way. Yeah, man. Okay. you know yeah I mean definitely generally okay so I'm good I do you know

my curse right here but you know what let me know got a truth is enough it's hard to run a company there's no going around yeah it's hard to be manager and being manager founder you can't either from none you bring the people it's hard and you don't get to go home you go home but it's still upon you still at work it's still in your head yeah and because of the kind of business to because like you want the creative yeah even Twitter I can't help but work meaning say I'll be on Twitter and like like I'm working because I'm seeing what moves people's communication methods i want to see what goes viral i want to

see and how and why yeah yeah yeah i mean aspect of twitter probably that i don't really talk about much yes constant market research i love it constant market research i love it you see me so like i made a concerted effort to go back onto twitter to kind of be on on the button when it comes to understanding what communication and persuasion is really all about because that is my thing and i mean i can go back a little bit just to frame it for people as how we get to start a advertising company um i grew up in balaclava saint elizabeth biggest city in the world um but small town meds and i went to monroe which kind of exploded because But small town meds and I went to Monroe which kind of exploded because let me tell you something like you're not ready to leave balaclava and go to Monroe college you see me like to understand like the different levels of society that were not apparent to you before because

it's almost like you're living in like a little bubble and then oh shoot like people are really rich you understand what I'm saying i remember i said and then monroe carries the really rich also yeah guys top the guys the whole spectrum everybody i mean like the dirt dirt poor to the to the bad youth who in parents now have nothing else to do with him so just boarding school you see me um you know how it go in in high school once you show some acumen them say well is that a law or medicine yeah so i got medicine so i did sciences i remember having to choose between geo and it and i thought i was really dumb you know i mean like that should never be a choice i mean like oh yeah tell me say geography and it are never going to intersect at some point yeah well

you they will but you'll have to pick one yeah bro like it was a stick up you understand yeah the high school choices are really weird weird i had to choose either business or the sciences yeah like why i chose business because it was easy oh yeah oh yeah that was the thing no i thought i've been a doctor you can learn to do what I do by yourself. There's nothing really special about it. No, man. You could do this. You deny what... I mean, you did numbers.

Not really business, but it comes to you. Yeah, what did you do? You did this one. I started engineering at first. Yeah, man. Yeah, yeah. But you just apparently really like the numbers. No, I mean, like, engineering is really applied numbers.

Like, applied theory, in a way. So, Akshay and engineering similar in that sense yeah then you've got Akshay he's an actor yeah I mean like he's not an actor

I'm sorry let me not get the man in any trouble he's not an actor he just knows the math I love numbers you see me because

like me's a numbers man to like we used to mash up but alright I tried to sneak out of the medicine thing you know

I applied for Karimak. They had this course called Science and Technology or something. And I didn't know that you had to do a Karimak entrance exam. So I got to the U.S. and I was like, crap, still have to do med. So I did med for like six months. And then I was like, phew. I just like deported into something named environmental biology. Like somebody say, yo, you spend 60% of the time in water, bro.

You get to go on trips. Yo, I'm just like, yo, I'm done for that. Because at this point, I have no idea what I'm going to do because the doctor thing don't work out. So that was the only thing that we had been building up to for the past, what, 13 years? So, what up? the only thing that we had been building up to for the past what 13 years so one up so when i left school you know my first job interview my two demonstrators like the demonstrator is the people who administer your labs yeah my two demonstrators they might apply for the same job you know so

i said well this get knock yeah man like this get proper knock so at that point no way starkey party i think i got a job as a med rep which was i think the best thing for me at the time because the med rep had to get up every day put on like my nice shirt and my pants and go sell some egyptian like generic drugs yo you don't know sales until you have to try and sell something in English, bro. It is like, it's Arab, like Jamaican man, to dig that like off the bat like that, you see me? Especially for pharmaceuticals.

Yeah, where's, yeah, Pilar and them thing. Yeah, man. Yeah, yeah, yeah. Yo, but I ran that hot, bro. Like for a company called Airtons, like love them to death, like down on that hot, bro. For a company called Airtans. Loved them to death. Down on Beachwood Avenue. So I go to Bamsun and go from there.

Tyrone Wilson. That scoundrel. Big up Tyrone. Yeah, man. Big up Tyrone. Anyway, Tyrone Wilson saw me writing a note about something on Facebook. And I said, Burns, you can write, you know? And he said, yeah, I know that. And I said, no, man, you can write you know I said yeah I know that and I said no man you can't really write and I said well from ever since because I mean like

I never have TV in my house till I'm about nine so I mean you better read it so Tyrone call and say yo I want a writer for my magazine because them time they had something easy yes yeah man and immediately like me one of them man they were me sure so something is not something i want to do for a very long time the med rep thing all right i know the island pretty well now the next thing so i was with tyrone for a good while like about a year we grew that i was writing all the magazines um you know them time they it was hot because i'm telling tyrone i sell like crazy and i think that actually got me a lot of start you know we're talking to rich people and not being intimidated by rich people because

a from school monroe rich people you're used to them secondly tyrone's thing was called your money easy which i think is a precursor to this thing, you know? Like, Tyrone was the first person to put out content. Yeah, Tyrone was putting out a whole heap of content. He had a business show. Yeah, man. He had a business magazine. He did some stuff with Proven. Everything I do is what Tyrone did, like, five years prior.

Like, I just do it later than him because I tell him ketchup. Like, I tell him that all the time. Like, he was the canary in the mine i thought i would first get investment remember um yeah yeah yeah yeah yeah i thought i wanted a i'd real like precursor yeah everything yeah man he's first in yeah for sure so um them time they everything hot like i keep a party in french, them time, the everything had like, me a keep a party name French kiss them time. Um, and like my time split,

cause me a promote. You see me Facebook everything. One day a time round come to me about like, you know, things tights and so like me, I've, I've him up for some something. I don't know what. Him a pre me cause him, him a see me a tweet and things now come out.

And the man say, yo, Berends, you have to pull up your socks. And I'm saying, yo, you have to pull up your socks now. And I'm just cut at the same time. So you're going to see a trend here, guys. You see me? Oh, my God. But a far man Tyrone will come by. You see me?

Like far. So like Tyrone understand me so far meaning that i mean you can ask him this i mean come up with a tagline call tyrone for um what was it guild treasurer i think it was oh my god a long time yeah okay i'm being in like that brother you see me so i think kimala called kimala bennett from the lab big up kimala anyway um so Kimala called, Kimala Bennett from the lab. Big up Kimala. Anyway, she there. So Kimala called her and said she needs somebody to write a documentary for her. And him say, well, I know a guy that can write anything. And Kimala is like, no, that's crazy. Because you know Kimala.

Yeah, yeah, yeah. Kimala is like, no, that's crazy. Nobody can write anything. I said, well, try. So she met me and I end up writing her writing her second book the young entrepreneur's handbook oh yes the hotel yeah do our business yeah that's actually a great book it's still it's still in yeah no that's the first one i'm starting a business in jamaica yes the second one was young entrepreneurs handbooks okay okay yeah so i some well there's the same thing the process of

yeah man same thing but from a kid's perspective yes yeah it's a great book actually especially for kids nowadays exactly so them time that's in a kimara kimara's thing at the time was like education yeah like she had this thing called the business still is yeah man i mean she wanted to teach her with like billions you know the best teachers are always the ones that did it for the love of it. Yeah, man. For sure, man.

For sure. So, yeah. So, Kimala got it into her head one day and said, boom, she need to start an agency because right now she's on the end

of the production line. Yeah. And this can't work for her. So, she said, she started taking on some more little things like burning black men and writing radio ads

and them something. So, boom, I get a call to be, you know, time i think things tough you see me like me i write a book brother you know like you know i get consistent money you see me so but take a job to be a talent in a in a commercial and while while on the commercial my complaint like complain like this ad sucks so this guy calling wheeler who got called me, man said, what, say you can't do it any better? I said, of course. Man said, yo, see, write something. My man gave me a piece of paper, I'm going to go, shh, shh, shh. My man look at it and laugh

and crush it up, garbage, and fling it in the bin. And like two weeks later, he called me and offered me a job, you see me? Kimala now said, boy, her plan was to start an agency. This thing, I'd show her range, she didn't fear her plan, no. But Kimala said, yo, here I go, do your thing. That I rate both the women that still know, you see me? She had gone, she had think far. She said, yo, go do your thing. Yeah, man, go do your thing.

And if, when you're ready, one year from now, me call and make you you offer for the creative director for me new agency. Me say, all right. So me go to OJ and me shut it. Me not tell no lie. Like, it just come naturally to me, you see me? And them tell me they watch Mad Men, so.

You know, I was really into it, you see me? I just, I me start smoking. Good show, good show. Yeah. The marketing work for you. Yeah. Yeah man, some countries like me, i'm starting canadian club whiskey and them foolishness yeah man bro like bro you know what i said i dress up in a bad man

me get clean and i spokes a load me go in a bad man so like at that point now, Kimala just called me one year from the dot, brother. Yeah. Say, yo. First time, like, she had this uncanny ability

to meet her. She said something was happening and she'd do it exactly the way it really was. One year from the dot, she called me, brother, and she said, yo, so I'm going to my boss now, my immediate boss.

The man said, well, all right, cool. The bigger boss now said, eh, how about a double salary? At that time, I get mixed. I said, what do you mean? So you're going to double my salary all this time? I have my beat. Sorry, you can edit that out. Oh, man, I don't know if I edit that.

But hold on, hold on, hold on, hold on. You know what I like? You know what I like about that? I like the mindset. I love the mindset i love the mindset all my people would hear double salary what but they're you said the right thing yeah so i mean i'm telling the bro like i will live some weird money life because like them time remember the the marley road yeah man like on Marley Road like we never sure how

we do these things bro like we live on Marley Road so right now that we have brand new Civic yeah

you see me but any little video come up on them time there yo like me just train my voice KFC so good so me I work that

one thousand a second you understand what I'm saying? So, so we beat that. So, when Kimala called now, we say, yo, profile drum, we say, you know, creative director. Straight up. Yeah, man. And bam, like, on the ground, me and Kimala,

they put on the ground them time there. So, ramp up from there now, like, six, seven clients later, God, no, me tired out at that point yo yo i'm done like at that point middle banking food telecoms yeah rome there's no other big something to do at that point but except politics and i'm have politics in my head but we can't get to it isn't it so politics and i have politics i made but we can't get to it isn't it so i said yo kimala can't do this no more no kimala said so i'm handing a resignation to a friend she said you're serious message yo mckay i'm thinking no more i i don't want to do advertising anymore i'm a cut and of course that's true in the relationship somewhat because I had a plan.

But at that point what the lab needed was not my kind of inspiration. My kind of inspiration is what you want in a year one to three. After that you need some structure because if I'm in business mode, I'm in business mode enough. If I'm in creative mode, I'm in creative mode. And creative mode of business, but budgeting and them, something like that. That is true.

One of the biggest, there is the constant fight between marketing and finance in corporate. Constant fight. So, I don't think there has to be a fight, but,

no, there doesn't have to be a fight, but they don't trust people like me who can think out that two side of my brain. Yeah, because that means you have to pay two fees.

Yeah. So, so, it rough right there. So, like, I say, yo, I i'm gonna do something different so i took on like a road project to market something named adrenaline power i was running flow super

cup administration at the same time so that's when i realized that i like the idea of things that i have to figure out for the first time so like the first match I was like I'd see you see me I had like three walkie-talkies I had like bunch of little kids running up and down by the last match all right I can't do it no a man say you want to do it next year no like hell no so that's why you leave that I mean that it's not practical for my mindset i mean i have my mind around like me come out of the hot production days you know like me come out of the clara versus digital days when you have produced four commercials a day you know it's a mess because you never know when somebody might change the price you have to shoot three commercials just

in case you you know what's the amount of unused commercial so we have on them thing there isn't me so one something long term no yeah so campari called not well i think sky vodka called and i did a project for them in the caribbean and i'm saying oh you want to bid for campari and i'm saying some say campari because i've been working on campfire for a little bit now so them say yeah man national project mr national what so i'm saying i'm incorporating a company same time like immediately because i think i did do the sky thing as a sole trader yeah incorporate as as news 360 and pitch for that is it me i got that I like that again the mindset you get a good idea you get a proper hustle the first thing the man go do

structure structure yeah man so you know you get it it's business yeah like I know it all come to that

you know so I mean like Randy like I present myself a particular way for a particular way you see me like for a particular reason but when it come to

understanding just what make things go forward like you know when the man them come to you and say yo I want to give you a contract but you don't have a business you don't have a tcc like you know nothing like that no man you're in trouble at that point man so the idea was simple i understand advertising like don't do a t meaning say me i'm a scientist like i can't turn that off so when

we come in our system me start try figure out how the ecosystem work so I see the big problem from from OGM days is turnover and not enough

new input of talent there's no school or there's no advertising school in the country OGM is the advertising school

you bring yeah like you bring a illustrator to Tyrone for that because that's why tyrone come with i create exactly so that's why i mean training exactly like i'm still gonna write a article say why you should buy i create and then people still seem to be funny about it like

like when i understand say the advertising industry is the only industry that make graphic designer drive rdn and audience there's no other outlet for creative people to make consistent money except advertising and it's associated things like branding and product development so why is there a edna manley not just an entire advertising school and then i create come up under this now it seems weird but it shouldn't seem weird to people like there is an underserved market anybody can tell you that you cannot find a copywriter in jamaica yeah it's hard to find i don't know people know that's how i actually started working with a lot of the first time jim introduced me to kimala well you never tell me what's kimala and just give me a test for that

and say it's a creativity test so i was like what is this i said do it that's where i do it i did it and i guess it was good enough that's what i meant and that's how i got to the lab so big up jury for that um and and i mean everything after that is the story but you you are responsible then for it's a couple of people named molly carter that's kimala it's the company that's tyrone of course yeah you mentioned who also have a listed company and doing something else like tyron just launched kintyre yeah i invited tyron here so it's all right i don't want you to talk about kintyre i want tyron to talk about kintyre for sure for sure but big up tyron for that so it's just like how kimala is a whole lot of people you know same way as a whole lot of people i see you doing the same thing i see you carrying a whole lot of

people and that was a part of the stress for me, though. Go to the art show and see them and hire them on the spot. You know, stuff like that. Yeah, yeah, yeah. That causes two problems. There is a acclimatization period that your client is not willing to accept. Second part of it is, generally, you feel beholden to these people like and they are your people you gather your troops and you tell them and get them up every

disappointment that you have to carry back to them is you have to carry disappointment back. I want to carry my wife and my wife right now. I mean that's what change but. Oh that's what you mean. You talking about you jump around during time. Yeah. I was going to say, this is after Muse. Yeah, yeah, yeah.

So you said even after the investment with Muse because Muse did go ahead and get investment. Yeah, yeah, but I mean, I'm going to jump back in time. You still manage, yeah, well,

manage the money sensibly. So let me jump back in time. I mean, in terms of, Campire gave us that platform because they had a thing that they wanted to call it show your style or something like that and I'm listening to

Drake in the bathroom and I said all I want is pop style and I said yo but what dawned on me was that Drake used it but nobody was online saying what does pop style mean so even though it's a completely Jamaican term everybody's still

so we said wait this must happen so that's how term, everybody's still, so we said, wait, this must happen. So that's how Campari Pop Style came out. And we said, all right. So basically my legend as a United Star has to start grow along with Campari. So it was a nice little segue at that point. But at that point we had two employees and mid-year we're going like 40 50 million already

because i was saying if if i could do work i know how to work for the one million dollar job it but i'm also working for some 10 million dollar job all i have to do is just be the booking agency so two employees at the top and we just use the freelancers because remember we have the same problem where someone just don't want to work in an agency. Someone just don't even like the site of an agency because they're traumatized. So my system was just remote in a way or getting a coworking space like in Barbican at the time, everybody was forward. And that's how it worked. And that kind of volume attracted two things.

I mean, at the time we had interest from about three parties for investment. Why the one that we took was most interested was because it was a segue for me to get into PE because that is my goal. Because I start focus on PE. Private equity. Private equity, yeah. focus on private equity yeah i started focus on pe when like i realized that these guys um i'm from andreessen harvitz where like their key thing was to work on the brands themselves you know like they would come in and i mean they might have all of them analysts and whatnot you know but what i'm coming in sometimes i'm fire the ceo but them come in and change the brand and make sure

that this thing becomes sellable become really product oriented and that's what them leverage as their equity holdings their knowledge of growing a big brand so mess about me I grow a big brand every day I mean like we are to oppose why we couldn't do that fear a larger Trump's like why never for 8% of the pie why mega fight every other man has tip on like a grapevine, big up Alex, anywhere there. Why am I going to step on Alex? Because like that's what the system fosters and me try never to do that. Like everybody like me stick on them man. Yeah we try to be at least be cordial and fair when it comes to that market but that's not where I want to be bro is a man like if you tell me something i forgot to campaign for the rest of my life man it better go back to country and they go teach me

it's true because like that that segue into pe is where because when minor enough disrespect will get us creative you know once money say yeah creative man i take it serious again you know straight up and down you know what i mean yeah yeah yeah straight up and creative you know once money say a creative man I take it serious again mm-hmm straight up and down in a say me yeah yeah straight up and down in a lab like and it's particularly offensive to me commies a trained scientist who you know so like when I'm on I go say oh you're not being logical strictly because you're a creative not the credit I was saying you know then we know so that's a segue and

as we said coming back up to time right now if the segue is being hampered by what I consider to just be I mean

just my just never work it just didn't work and everybody have different reasons to stay put but they just don't match mine. So I may seem like, wow, he really did that, but it just doesn't serve me.

And I mean, if the new guys in are new guys, then we'll see. And the door is open for doing anything you want to do with that company as is. But I did it on Emancipation Day, so I don't know if that shit was like... It was poetic. Ah, wow. Ah, wow, wow. August 1. Yeah, bro.

Emancipation. Yeah, yeah, yeah. I get that. But, I mean, at the end of the day, on two points, me, like, I believe, as an Aboriginal, I believe in people's happiness. At the end of the day, I don't believe in building something that makes you unhappy. And you stick with it just because of attachment. Yeah.

Because then it's not a job, it's a job. You get me? No. Yeah. And if something was becoming a job and you don't feel like you're happy there doing it, and it's something that won't take so much of your time cause running a company is it requires love in order to do it the way that it needs to be done so if you take the big step I hope a man might be afraid of no I mean it's what people really afraid of is a

man say oh yeah I mean people I look for my word from with it I must say oh I heard them tweet that Jamaica needs a unicorn and this brother tweeted me I said I should lay off the weed so I said

on a serious note like I don't know if I should be disappointed by a fucks sake you don't know what a unicorn is in our business

or if it offended the same things like I mean it's a weed that that we did that let me help people let me bring everybody up to speed but from from the back to the front so the unicorn is like one of those companies and the us market that grows over a thousand percent you know yeah yeah so start up to so from nothing to something yeah call them unicorn companies um i should also say andre seen horowitz because some people just to cut down their motor games i have to get yeah that's a private equity firm

in america they do a lot of tech work so that they own everything from i think pieces of facebook to yes to their own um that that shaving company that the black guy owns dollar shape no that's the white one oh yeah the other one yeah the one that the big boys bought out of the other day yo so i mean bro like it's not like i have malice or anything with people it's just especially summer because summer is when like i got i got the opportunity to do the bunting campaign and as i said i've always wanted to do a political campaign so this is the chance that you got to okay so you see the dream work out yeah you get to do your work and

you worked on so this is beta bunting's internal campaign yeah yeah yeah i mean like that one because i'm not telling lie randy like when i met the man i may expect like one like I didn't know what I was expecting bro but the man is an engineer like you and I and also going into finance like you and I yeah so like the man has brought down some concepts and like the man has reasoned with me for three hours the man come down to the office to talk to my team yeah end up spending like three four hours so every week I have a good bunting story no one no one is opposite iran right because we recorded around on the day when when that election happened but even before that election i think what's important is to talk about what went into that election because a lot of people don't know that a lot of people however are

impressed by how energized and how energized the the campaign that campaign got the PNP the young people especially yeah I mean revitalize it within the party and it was a new way of communicating there was a new way of presenting for sure to the people for sure he did a big deal I think by moving away from some other old ideas that don't necessarily fit no i mean he's a very practical morning also like nikisha birchell who is um his chief of staff like she is i'm like 30 i i don't even know i i wouldn't presume but she's young like us so she brought us in i mean like she took a big gamble because we came in backpack shots and stuff because like

so we get militant from them times and we have shots where we're and they took a chance but Brad Pascal right who is Trump's communication chief right most people don't know him but Brad Pascal

is one of the two people that tweets from donald trump's account yeah is him so that even that layer of of surrealism really that people think that's always trump tweeting but there's another guy there that kind of messes with me a little bit right that's that's that's that that guy i don't want to go down that road that guy he makes typos like Trump exactly every single thing like the voice has to be on point sorry

well obviously I don't know but it is thought of that there are mistakes that aren't mistakes so he deliberately makes a mistake they speak in a certain way to send a certain message for sure bro like so even the all caps thing so brad pascal had never done any political work before trump so he was like there's fundamentally no difference between selling a product and a person

Fundamentally, no difference between selling a product and a person. So that emboldened me to say, fundamentally, especially the fact that what we're trying to sell or create is a movement of change. So symbolism becomes important. The rise, the arrow, all that stuff. Design plays a big part in it. all that stuff design plays a big part in it and why it was important for us nice because we can show that creative can change the future of your country meaning say a poor campaign don't make you stand up on take notice cuz are we did you know then I don'tandy what we did in a bro like and you can see it you know like nikisha from the front because she's a social media guru yeah and you know so me is more of a traditional media kind of leaning kind of guy cut your teeth yeah so of course we love billboards so you have to put

up a billboard out of something there highway i think i don't remember whose idea was that because that's my thing you know I don't care where the good idea comes from once I hear the idea there is nothing that I come up with in that campaign

in terms of the name of it the slogan nothing what me actually come up with well you acted like you acted like

the creative lead for a company in your blood yeah so you did the same you put together the good ideas to form a good creative that's it

yeah and in I mean time wise put together the good ideas to form a good creative that's it yeah and in I mean time wise how much time you get to do that because usually you get a lot of time to work on campaigns no no no

like that was quick bro like that was like hit the ground running right you did this while you're supposed to be also going through the stress of the SSL

yeah man at them time they would have like draft up the initials emails and because I had offered to buy back um shares and stuff and in in news yeah so you offered to buy about 51 yeah yeah yeah but i mean

51 they have full they have control in yeah and board control and all kind of things so it was more of a symbolic thing because we're like if listen man it's simple if me i give up 51 percent me can't worry about the same thing when we don't worry about we may have 100 percent it's that simple as it me can't worry about 100 and i take on 100 at a risk remember say even when we got the investment you know man like it was a struggle between you pay these bills or put on some money and say remember bro everybody here say I get investment so everybody I come knocking everyone I say oh I remember these are contractors that sometimes you have to pay cash so you

kind of know what kind of transactions in the way I deal with right it's about money is it me like the the industry that we're in requires people that understand the industry and understand the nuances that you just it's people based bro what you put into people is where you get out and you see if you put in uncertainty and them think that then you get out uncertainty and i am just more decisive than other people but i even mentioned the percentages how because we did have 51 which which would have left you 49%. No, that would have left me because we had another partner. So I was down to like 20-something.

Wow. So. I saw that. Yeah. So that's why I said there's not much incentive for me to go through the pain. And I mean, it got to the point where. You don't repeat that year company anymore. I mean, that was always the agreement it's not like me i tell anybody say me change my mind but may i say the circumstances

yeah it's like a job yeah just like a high stress high paycheck job yeah and i mean that's how i would see yes yeah to me to me 25 percent of some you're almost locked in do you still own the 25 percent yeah i still do but like i'm willing to i'm willing to go back there and create an agency hire structure and leave it alone that's how much we disagree we disagree fundamentally on on what the business should do to make money what do you think it should do what's your vision products hard product yeah man when you say products what kind of products and services because all right the deal is for them to get back security because i remember you're investing in pure people that's dangerous as you can see yeah the only way to reduce your

risk is to use the power of those people inside here to leverage hard things that people general people like to see you see me like so let's narrow it down as far as t-shirt if you're gonna get you them to design t-shirts and sell them that's even a better plan long term than trying to get clients you will always run into the same roadblock after a while people just don't want to work on the same client over and over again there is a limit ah that's the curse of the creative so i didn't air quotes but yeah the curse of the creative at some point you just need to move away from that yeah but if you only have a finite amount of people inside of the industry because there's no addition of new influx because there's no school then you have a problem so like products and i'm telling why products is the end part

of it because how we structure the entire pitch to even get investment in the first place was tyrone's model content a content move products you know so set up a content network get the attention and leverage the attention so that's why we bought a stake in night to fix because nightly fix have over a hundred thousand subscribers on YouTube then being and most of those are from the diaspora so already my mind said well if the money I talked to foreign who else want to have to find grace must want to have to find so that's how my mind working because again i'm a biologist my office is the ecosystem you see me like an engineer see the structure the chemists see the particles and hold them something

he's a biologist may i look upon an ecosystem whoever eat from what and how it will flow back around to me the problem is it's hard to explain that shit to people. Well, I can understand that. Yeah. I can understand that. If you join in the mine and you can't share it. The secret is to care heavily about the product, heavily about the site, the part of the product cycle

that you are involved in or pushing, but also ensure that on the back end you handle the business because you're right at a certain point it does require a lot of good faith it does require pumping money into something hoping it work yeah man so that's why like for example which is why it's important who is behind it so for you to be doing that seeing that as your vision for the thing and then somebody who is pumping money to you and then pumping money to that they might have if they're not on the same page yeah and and and trust me it's not on the same page because i say generally bro and even it happened to my friends your brain does lock up when you're marketing

can you feel like say oh it's some it's some hearing theory thing that oh yeah you know like your pull out or your hat or something like that so so like i'm going to picture it but it is yeah it's just that that's how it's made no i don't order that you know but like all right it's not just pull out well you and i work differently so it's very funny we work similarly we're different i'll let you go yeah so like become is a all right so environmental biology have a whole heap of data collection yeah if you just look on bugs and call them foolishness i don't foolishness i really love it so that amount of data collection give me a good appreciation for data but also went for this and say you know what

make a final what people realize so for example if you're going out on bar and do a survey and line up a hundred people and say why you drink dragon hot some of them might tell us they don't like it some of them might tell us they like whatever but you sit down with a man in a bar 10 times just stop at 10 different bars by yourself buy a craving light it ask someone a question and buy him a drink and say what you want hot or cold and he say hot and you say why you drink hot? Then you find out, you know, time's hard. And the drink lasts longer when you're hot.

That changed your whole marketing scheme, you know? Completely. Because if you go there, a hop and taste, man. If we have money, we'll drink it cold, man. I want to. But, and that's an example because we're not sure how that's you go but you see how that can cost you millions of dollars for a run campaign yeah so i mean i like how guys like i say you know like them things don't make sense on a larger scale we understand say if our principle is if we can grow a small brand into a big brand why we can't take a good decent company with a little brand

create a big brand out there and say come guys we're going to the market because i know your brand match your product but there has to be a little part in which the brand gets involved and that's where i want to come in that was the structure of all these things because when we come in and brother may i say we are reduced risk make a buy a piece of our events events company quick but let me tell you something there's nothing you want to lose in business like credibility you know i'll go to a man and say yo 30 percent the man agree handshake you come back a year and say well we need 20 200 000 us for do this thing that we agree for well you make a deal like you make several deals bro like dog like last year i have this thread on my twitter of stuff that we did last

year yes i remember that yeah it might make me feel bad coming out of nothing for doing like just things that we're doing while doing agency work yeah meaning because that was our mandate brother we hired people for side projects. Meaning, call it, say, we forget cabbage January. We'll get cabbage August. Wow.

So therefore, that changed the outlook. You have to feel yourself in between. Outlook. So we are on a hot, brother. I thought I'd hire someone to do some long-term things, but they end up doing some short-term things but they may not do some shot My client I say oh my fire. I said just see I know me I work Three times we lose money upon like foolishness because those people is not brought up

We are work with our house in a new Kingston brother them time. They like my virgin could appear like My virgin lost his roommate and we're just moving i run the office out of the right of those right so so i keep things low and tight because half of our rent is much cheaper much much cheaper yes he managed it and the internet was super fast bro isn't it so and there was like a mango tree out back yo it was crazy so i saw we run through the year but i had like by time investment come on like like now it's time to fix this back now restructure fire half a bag of people

and that rough got them same people that you work with man yo like someone call me some things brother is it man i say like um remember like i have some money for a certain supplier virgin still but as a man here so we get investments like we couldn't rag him still he's full of steak as the man see the investment man goes up remember my thing As the man see the investment, man goes up, shoo, remember my idea. So, Can't be wrong, you'll be having a couple of years of money, why not? So, you know this is a year, you know brother, like I talk, best of times, worst of times, because, from the personal side, like, like I talk, tragedy, like people are dead, left, right and center, like you see me, like family and friends.

Yeah, that was a rough year. Yeah man, like, so like, at the end of the year you know that i'm going like about 30 cigarettes at the time you have to watch that yeah man you know bomb hospital like lungs collapse all kinds of food yeah man just lay it down so my doctor goes on and she like she holds my chest and she said yo stand up and walk around the room so she put the stethoscope I can't pronounce the word and she say yo how are you walking around like she said yo you have this the chest of a 60 year old man you see me I said well I guess I'm like my wife drum being brother and my wife big up management yeah real management management so management just go work isn't me like management quit her work because she's working at another agency

and she go run the agency and she get it for run like a real agency because them time there so she she hire and restructure and by the time we come back there's bag of things man isn't me like little little things bored this board that I may say to them say well got him a like a metallic on him something I can't have some emotional and only emotional people talk about your feelings well it's a couple women also yeah so I mean fuck it but like me I said to myself so well as i said it just don't make any sense 25 percent of profit 100 i work on himself plus additional foolishness on the side bowl and beautiful on him like me me not have time for that party

is it me yeah yeah you can check my records like it's very hard for me to talk about myself from like a biographical point of view but you can't check your record like any anything we ever see middle biggest campaign like run campaign agiana from jamaica biggest campaign ever though gtt go look it up yeah you understand like we have to receive them so like but they even understand how some people, like, I make it seem like me get weird all of a sudden. I've always been

this disagreeable. That is true. That is true. The man start the podcast, you know, with a little subtlety. You know what I'm saying? He's a psyop.

Let me tell you a psyop. The man started to say, if he hate me, he miss me. You know what I'm doing? He will cover himself, you know. So if he sits next to me,

he will say, yo, so how you going to run the thing? You know what I'm saying? You know what I'm saying? I listen to the thing I hear the first thing, you know what I'm doing He will cover himself So if the next person He will say So you're going to run the thing You know what I'm saying I listen to the thing I hear the first thing I say right Man I'm tricky you know

And then if he says So you can say What I'm saying to him Say no to Right And then me So if none of them See we are part of them

Can say No Dre Don't tell me what God People in the arena That disagree I just want to be friends With everybody Just live good

And live good And that's the thing I'm doing right now But I want to be friends with everybody. Just live good and you'll live good. I just say the thing to me right now. But I'm not like that. The thing to me right now is just live good and you'll live good. There's no sense in being angry with anybody.

I'm like that. You free up yourself like that. I'm like you free up yourself and you free up the company. Yeah, man. Like me, I prefer, as I say, I'm okay with everybody

thinking to me a croft and go back to country because we are fine, you know. Yeah, but that's just that because first of all, people live a country and a back to country because we are fine you know yeah but that's just that because first of all people live in a country and a cross no no no no no

more cross the town and country no no for sure but me I say me would have been a cross like bar them cheap down there and them something

oh god but I'm saying to you bro like business just seem to run for the same thing where everything else run for in Jamaica badness

some business not everybody, but I get you. Yeah, not, not, not badness as in stab your badness,

you know, or something, meaning it's a posturing. Yeah. Power moves. You don't have to, but. Other kind of something.

And. I think it's where you were. Exactly. I mean. I think it's where you were. And, that kind of aggression there, Randy,

you know me from FIFA that is aggression if you tell me I can't play FIFA we're going to have nights of playing of me beating that interview

to make it better you understand like big facts yeah man you want me to pause for a second and say something

within what they call the finance Twitter finance whatever I am sure that I am the best at fifa anybody a problem with that dmm no me show you all gone big man thing right people waste money i waste my money on fifa all right if you think you're better than me at fifa link me let me know i'll show you that you're wrong if you're in finance i'm definitely the best within the finance the jamaican circle, definitely. They're probably too busy to play FIFA anyway.

I mean like... But I met the time. I had to sell something at the PlayStation at one point. But you know, like when I was over here, like listening to the previous podcast... Yeah, yeah, yeah. What I realized is that Twitter doesn't work for me to follow. Like when you guys talking about it, it's much easier for me to follow you see me when you not talk about the flow of or like what are the ramifications of the

of the access sale and whatnot ah yes so people listening would have heard from the other episode where we spoke about the access episode but you'd have also figured out if you're sensible that Dre was here then so we recorded right after yeah but like me you go sub-acian and so you don't follow it that way on twitter but you get to always say yeah because like on twitter you just have certain conversations that are designed not to be productive like somehow meaning it's almost like you have some people who i say yo you know say we're running up to something you know

but i like it you know yeah you see me i'm sure i'm sure so bam we are gonna try to figure this thing out and it's the figuring out that slows down shit yeah the worst part you know you know it is what i think i must be annoying to people it keeps looking like what i say i'm doing is what i'm doing yeah and we cannot figure out what the thing we might do on like i look like him deliberately like him say if i'm doing something for I'm doing. And we can't figure out what the thing I'm doing is. It looks like if I'm doing something for pay, I'm doing it for pay. If I'm doing it for free, I'm doing it for free. If I'm doing it for charity, I'm doing it for charity. But we can't figure out what the thing underneath is where I'm trying

to get money for it. It looks like I'm really doing what I'm saying I'm doing. It's fooling them so much. I can't figure it out. If I knew all along that this would work, I'd do it long ago. Here's the secret. I'm literally doing exactly what I say I'm doing. I'm not hiding anything. I'm not hidden.

Same thing. But you're right. People, I have to say that the point that you brought up when you hear us talking is one of the things that I am doing. I'm literally taking a conversation that people have that used to be a different world and I'm turning it into the world that everybody else lived live i don't

think a lot of people on twitter who talk about finance realize that they naturally speak in a way that alienates everybody yeah i know that because because they get the question well because a lot of the work that you and me do see me back in the day the same you have to bring it down you have to break it down for the market so that's all i'm able to happen to know what i'm talking about so the next thing i get beaten all the time is you're not really know what i'm talking about no you would know because you know me that i actually do know what i'm talking about so the next thing i get beaten all the time is you're not really know what i'm talking about no you know because you know me that i actually do know what i'm talking about but you know the truth is what mean i like about the finance twitter part though because i remember saying he's a blackjack man from back in the day like in my 20s blackjack

i might think money becomes tokenized once it is loaded into a framework like like blackjack and like the stock market i want to be oh no those two things are not the same no no no no not on this podcast no no no of course of course but i understand what you mean like once it goes into a system other than what you are familiar with it becomes something other to you almost like a game yeah so if you think people are you see me the same way you see a man so them think there's some magic that randy is applying and that magic thinking is dangerous you understand what i said so yeah if it was magic it would be yeah so that's why me use the blackjack thing because it's uncomfortable for people to think about it

in that way true versus money which is a natural taboo so it's uncomfortable so immediately people kind of get on edge about it but then you can have the real conversation which is if you think about money not like money anymore are you making these decisions correctly like are you following your normal kind of something are you being becoming by no crowd pull is a hella fat in you know and people hate to talk about the losses but then promote them wins a lot although I think people think that I hide losses so so it there has to be that side to the conversation that yo listen man we are in a prosperous oh you can't say prosperity you know because of the bonding come on no no no no i'm with

you you're more intelligent no no no i am not more intelligent than that this is not about something that this is about that that that word me say who whichever agency came up with that came up with that man brother because i i hate that jamaican politics literally won't say it though because you can't propagate it you listen man there's a song by juna gang um when a man say a song by juna gang um when the man say no more suffering at all and he says prosperity in there brother like i may say so i wait like juna gang they put him on them side too so that is how my god that's why i keep saying that it is dangerous how we are being programmed to be polar yes but with people, but you are perpetrating it. No, no, no. I do it jokingly.

That's how you perpetrate ideas, through jokes. You're not going to fool me. Yeah, but I'm not going to say it. Say it. Say show me some power. No. No, I'm not going to say it. That's the thing. I can literally just say

Yeah, I mean, here's the orange thing. Which just say you know yeah well yeah i mean here's the orange thing no we say the orange is this uh which peter is this i mean all right i will say congrats in my view as a british i can say publicly since you have said it i was proud to know that my bedroom is working off a campaign like that right and to energize that party right the people i know who are labor rights talk very who are staunch blood devil labor right all the people within the party looking at it i didn't know they were worried because it was it was a new face to i well i don't want to say i don't understand no it was a new face on something that needed a new face badly. But of course, I think, I mean, this is me looking at an external person. I know the danger, the danger in quotations of image,

but I know the power of image also. And I know that historically at least, I mean, I was born in the 80s, grew up in the 90s, just like you. We know, say, we're born come here about Black man time now, and we hear, say, Siaga evil. So we know the power of an image. Of suggestion. Of suggestion, right? And Bunting, I think, was framed in such a way time now and we hear it says siaga evil so we know the power of of an image of suggestion right and

and bunting i think was framed in such a way to bring youth vigor but sense but business like which was i think a match to what the jail has been bringing in terms of that right with the prosperity thing not just yeah with prosperity but not just that with also the look of whole yeah no yeah everything has been clean everything has been up you know even the things that are bad are handled in a way that we haven't seen before so i don't i don't really bro like yeah i don't see i don't see right now anything coming out like that right what you brought i say to the burden so i have to tell you officially congrats because that campaign and putting it together anyone and having it having it delivered in such a way because yo menace menace one at one tv you know i heard it was there and i hear the things that people everything

must see through my phone yeah whatsapp twitter so like that's the power of like the framework yeah no no exactly the power of the framework you you know, because as I say, the boss, he trusts his staff and his staff trusts we. Because even though I don't call my people by their name because maybe they're not too comfortable with something, but like the people who work on this, like me and Tark, they go all out in terms of trying to see if them could have really influenced it. Because, you know, I mean, I found it so, you know, even the man them set up for the show, them man

start talk politics. And I think that's important. I think the middle class don't talk politics and it's silly. In Jamaica, the poor people and rich people talk politics. The alteration, alter for this side. Yeah. I mean, like, that doesn't make talk politics. Yeah, the ultra-rich and the ultra-poor decide. Yeah. I mean, that doesn't make any sense.

So I was glad when my team took part. And I'm, yo, and I say, whatever result, I just think so. I'm just kind of happy. So no big riff or anything like that. Everything is good. Yeah. I like that. Yeah, like big people, bro. I like like that so i like that new face that things has

has been happening like i said i was really proud to see you yeah and then i and to know that that's something that you do to me i can't tell it's a successful campaign so yeah so to to see that to see to see that him get that sort of effect and that's coming right after you would have finished right after you would have finished right after you would have finished a rough time with the ssl exit no i mean we're just doing it all right but that's the thing you know i keep going back to the fact that we can run holy for multiple things because of how we're cultured to run different campaigns so i mean and just to kind of show like where we are right now or where i am this friend and company company

thing as i said inside dropper cars my grandmother thing but can we apply this creative power to some other industries that's the question i ask myself you know all right but then let me ask you some hard questions so let me let me ask you the hard questions can you take the lessons that you've learned from from the from the news 360 experience and apply to this so for example I know I know that when it come to creativity you have it all right but not just know but that's a listener you're already good at right and I also know that you're good at running multiple projects simultaneously getting right people inspired and putting them together what about the hard side of things and numbers because you started by saying that you were like you woke up and then you see the numbers that frank to me here say you and me find the number same time and you're within the

company so how what lessons have you think from that in terms of looking more on the hard part of the company because at the end of the day the financials are the company yeah so that's where went wrong because you give up the hard part because that's the deal a bigger entity comes in to manage the stuff so you can go do what you need to do so that's the first thing that and it's not like give up like we don't know what go on like there's no responsibility that i would absolve myself of you know i see oh yeah i see you can do that but there's no way that i would agree to not me picking who is my accountant ever again for example so one of the lessons you've learned is you're more more direct control over who handles yeah man i mean and and the bigger thing is that i don't think i will act as a ceo for any of the ventures i don't think i'll go act as ceo i mean in any future venture no but if you're

leading you're leading it don't matter what you call yourself it doesn't matter what you call yourself exactly so what's the issue with with the title then no no it is it's not a title it's like i keep selling i'm gonna say it on air too you see me like shadi powell am i perfect foil my perfect company yeah big up shadi anyway you see me like if this was sports, they would call it tampering. You know what I'm saying? Yeah, they would call it tampering. But Shadi Powell now, bank. A bank she grew up in. Really.

But she understands, say, yo, sometimes the creative youth, they need to go bam, bam, bam. So my goal in these companies nowadays is start up with the idea get the people together put them all in the framework get the infrastructure together i mean i have a really our paper to sign um that would start out the legal part of things considerably so what i want is the same thing I've always wanted a network

ism is so all of these companies that were associated with no other things that we're doing is other network people have specific functions I have a post-production company lined up that we start funding almost two months now and post-production for people who don't understand is video production yeah but the reason we start there is because that's what we want to leverage first meaning say oh so yeah we want a real estate company that have 17 different or something oh sure so we'll start filming them for you and put them up on airbnb for you ah so you're like you're almost being a gap company you're bringing in offline companies online quick marketing but any in other words using the skills that you perfected using the

bunting no over the over from kimala oh yeah the decades without me i'd have seen we'd have seen some elements of it there you built a brand essentially in weeks so like strongly so that's what people and um need to understand that because of the speed of pickup you could bring an event company to us a farm company an agri-tech company stuff like that and we start rolling out how we plan to rebrand these things how we plan to bam bam bam i don't so for example i tell people say we have 600 acres of farmland that we plant yeah people are really freaked out by that article. Like people are like, what the fuck?

Yeah, they're trying to understand why, because it seemed very confused. Like, you're going to do, I don't want to sit here and say, yo,

you need to come out and tell me about it. I know that that was a poorly, I shouldn't say poorly written. Let me say that it looked to me because I don't know anything about it. I don't know what I read. I read it the same time

like everybody else. And what it looked to me was like, you know, when somebody writes a full article and then it gets time Like everybody else And what it looked to me Was like You know when somebody Writes a full article And then it gets edited By somebody else Yeah I mean Some pieces don't really

Fit together You're not making sense That's a risky run Like that's a risky run I mean Like kind of doing Those kind of interviews But

Pray your mercy Tell me Yeah tell me about the 600 acres And what you're saying How it fits in Yeah so Remember now guys My thing is

Has always been we don't get the respect we need because hard for the bank can't even borrow the money as a creative agents yes so yes yes yes the creative side of things need it's hard to get money so we need some tangibilities so when me got to know and we have 100 acres where we already um been supposed to go start work because the farm is already there um livestock you have a next 200 that's been run already you have a next 200 up in mavis bank that's been run already and you say to yourself say all right how do i get creative to get a piece of this and it's kind kind of easy. Like, efficiency, for example. You get one company,

I won't call it a name now, but we contract one company as farm management. I'm talking, when you put these guys up on a slide, them money, I do agriculture,

greenhouse, everything, for years. And you say, you guys, I am going to broker 30% of your company in order to run all my farms you know in return for that your farm management company starts to manage as opposed to 100 acres starts to manage up to 10 000 acres potentially so that's the incentive for them to some to come

on board and all of a sudden i still don't know anything about farming, but my farming gets done. Because the goal is if there's an acre of land and the value is X, if I'm able to add the efficiency, the technology, we can improve the yield and the efficiency and the conservation by 7X. So all of a sudden, we're already up 7X. efficiency and the conservation by 7x so i have a certain way of 7x but can i now create a different product from the crop that was being produced instead of the produce so can i create a product instead of a produce so on top of the on top of the existing revenue line you have something else

so it's like i'm a farmer but i also have a farming show. Precisely. I understand you completely. I understand you completely. And God bless me now, you know. The universe or whatever you believe in, because somehow the universe has said, yo, see some youth that was performed, but as they come off a tour, so they're going for them farm. See, a young businessman,

he always start up our next two acres. Here's a guy from Ghana, like I met him on Twitter, bro. Who, guy from Ghana. Like, I met him on Twitter, bro. Who, Monroe guy, funny enough, I met him on Twitter. The man I show him,

I say, yo, we might have X amount. Ghana or Guyana? Ghana. I don't want Joe Biden. Yeah. Yo, big up Joe Biden.

Not at all. Not at all. I don't rate him. So that guy goes on out and show me, say, permaculture, all in something. He might produce these little, I was telling four boys about themselves, I don't rate him. So that guy goes on out and show me permaculture and leave something like

he might produce these little I was telling four boys over there some of these little alfalfa and kale and stuff like that. Yeah, yeah, yeah.

Quick. Yeah, but watch me. If I can drop it into the people's mind in a way that makes sense. Yeah. I can drop it into the people's mind

in a way that makes sense. It's pretty much like them people everybody have like an acre of country. All the people who work in the office right now have like an acre of country a whole heap of people are working in office right now I have a one acre

two acre my granny has this essentially they can literally contact you and you can get a farm management company to say yo as long as you

can show me you own the land and you can allow us to set up there I have someone who wants to grow a certain crop in this place

if it's in the mountain I have somebody who can do coffee if it's in the plain I have somebody who can do peppers or the alfalfa or the kale or whatever so like there's a guy as i said like hold on you don't see a 600 mafiga credit yeah when the gleaner article came out the people in that thought your 600 acre idea was rubbish i wonder how them feel now because richard hasn't just announced how many he wanted a thousand acres in clarendon.

And nobody thought Richard Azzan is crazy. And I'm sure people know that Richard Azzan is not going to be... No, Ghassan Azzan. Ghassan Azzan. As a whole, I know Mr. Azzan is not going to be down on the farm

every day himself. So obviously he's going to have farm management. But I'm sure they didn't look at him and go, what the hell is this? Versus you when you said it. No, let me let me give credit as somebody who thought what the hell is this apologies big up you were ahead of the thing keep going that's why you have to keep attacking yeah no so immediately randy as i saw the thing i say yo i'm sure some of us used to go monroe ah i'm a i'm a reach out to them um or the monroe old boys association and that's why if you do service you

think i want time to drive from town go monroe go speak or go like just do things at the school and them something like last year i was the mc at the hall of fame them like a thing that because you call a man and man i'm saying at least now as a youth what they do something they will at least listen to what you're saying yeah plus you've done a lot let's not be fooled you build a company from nothing you got you went

into an acquisition game you still own your shares are you building something else you run a campaign that I believe if it was left

to the whole of Jamaica the whole of the PNP within Jamaica to vote you would have definitely won in my view

so yeah I can't knock that I can't knock that you put work in I like that you put work in as a youth that that i used to get trouble in school no i mean my issue is that i've never learned to look like i'm working i have the same thing i talk like i don't know what i'm talking about so and the tattoos don't help i don't have any tattoos but you have a way for tattoos give the people

some tattoos before we go what i mean is that as you have a tattoo people are not looking at them there's nobody for them to see yeah on your inside palm that look like is that in time that justin that justin timberlake movie yes all right all right so here we are going about i want to know but man i'm most important so to tell people it looks like a digital clock but all of the digits are saying eight like like when i clock like when i clock totally maxed out yeah man so in that movie your time is stored on your hand yes and the functional thing the functional thing that i took from that movie every poor man i move fast too fast every poor man i move fast every rich man i walk slow you know what i took from that movie time is money yeah watch this that movie's real

life right now yeah it's such a good metaphor but but the rich people are moving fast okay they take the time to slow down but they are moving fast yeah but like they're moving fast mentally in a way or like making every second count they use all the time heavily and they've been present you understand i mean i said so like even even that message and i say i am okay with the repercussions that i get for acting a certain way or behaving a certain way not using the queen's english whenever i feel like and everything there because me remember one time i go over a client and i have my nice little boots and a t-shirt and some ripped jeans a lady pulled me well well-meaning lady, don't get me wrong. And she said,

you think you're fucking Kanye West? Wow. Come on, man. These people need to see you. You're a young man from country I represent. And for like three years, I wear a nice button-up shirt.

And then one day, I said, I feel like I'm rich. And then we just started wearing shorts and something like that, man. And it wasn't even like like after wearing like lighter clothes you start saying but we live in a tropics you know why the

hell why them have be that yeah why am i dressed in black like me i said tropics living there and as me say like don't get me wrong you know it's not like me don't know something i wear to people my mother finds it very very weird my. My mother complains all the time. You see what I mean? So, we understand that we present a particular way. And we're okay with that. Where I don't like is when I sit down in the boardroom now. And I do my slide.

And you still don't take me seriously. Ah, because they're judging looking at the sense. Yeah, yeah, yeah. So, yeah, I know it's a sign of faith. yeah, yeah. So, yeah, I know I'm inside of it. I get it. So, therefore, I'm going to farm them. Mm-hmm. Because...

But not to the point of it. Yeah. Mm-hmm. Because even at farming, if I... So, my aboriginal have a brilliant idea for real estate right now, where him say, yo, if you can raise 600,000, mm-hmm, we'll cut you in. If you can raise 600 000 who cut you in if you can raise it it's all right jamaican you're mad oh let me tell you something if you can read 600 000 don't get cut into anything else do something on your own no man i mean like the race because the thing is

with my thing the the friend company thing yeah my grandmother them always said and it was always true friends hold me back you see me hold it back yeah man and it's not it's not like a bad hold back oh because that's kind of hurt no like they keep me check like if i was a single-minded youth i've been in here a long time but some boy get crushed yeah man some boy get caught wicked you i mean i say i'm not really i mean like in business is a man said because like bro remember say them time that we're in with the clients them like i get you i get you i get it because the quality where you know yeah man it's hard to it's hard to pull back i said the same thing to your public on twitter when your thing

came out publicly say you stepped away from from ssl, I say, at the end of the day, what they've lost is the brain of the company. Anybody can have a body, but very few of us seem to use our brains. And that's the leverage that, and it might sound,

I mean, anybody can take it all, but that's the leverage I had in my head knowing when I signed over 51%. I know it's the worst come the worst. You still need it.

No, I don't even still need me. The worst comes to worst, I cannot leave. I get you. Yeah. Yeah, like worst case scenario,

everything goes to hell. I can just go and sit down in my room and write some articles and survive half or something. And remember, brother,

I'll have money to eat sardines and everything just to practice you know that's my style you don't my style you don't my style

you look one way no matter what manage the lifestyle that's the most important guys who have been listening to this episode you haven't heard any investing info

let me give you some investment info today there's one tip you get from this manage the lifestyle and everything else can matter it don't matter

how much money you make how much you spend is what dictates how rich you are yes sir yeah every now and then i take a picture inside the bus to show my friends that you i'm taking the bus today i'm absorbing the poor oh my god you sound very privileged it's only very privileged yeah constantly yeah never try to be too far away from anybody yeah constantly yeah never try to be too far away from anybody i don't even own my own car but i mean the car too much to say boy if you take bus i'll take the bus sometime for us remember so you know you know well it's like i'm a countryman so i'm gonna deal with the bus thing you know yeah like and my parents never said me come

out to take bus you understand oh yeah boss when you leave town sometime it's the you hear them talk about rich and switch if you actually get town sometime it's the hearing about richard switch if you actually get some money it's easy to to to start to feel like your switch so it's always good to maybe run yourself so nothing wrong with that no man let me tell you something bad man well you said the same thing can you say you're right i gotta teach you right now all right right now because ceo of a big thing and ex-ceo and current i don't know what you call it a friend and come man here i'm asking man randy we have figured out that us men women coming up right now yeah like we are here generally now say you know like a space where it's weird because the value change the value systems change yeah what, what has matters back in?

Yeah, yes, we're even know my mother I can't enter water. No Franz with us bigger friends every every time is me like France a In the state one day said the value of real estate was 80 percent in the 50s. I know it's 51 percent Right, like just the sheer like the world economy like how much like real estate take up it's going down so it's almost like what's taking the space it might as ip like yeah ip is a killer it's i think it's a killer i wonder if i said ip is an unfair game yo like the ip game is where it's going up and guess what happened and if i wrap soon this have come across yeah so actually that's a good point so let me say thank you to the listeners uh we're gonna wrap this one up but i want i mean i've been around the at rt euro and i'm done

h and i yeah this has been the earning season but dre who is dre tell me username first brando attacks on twitter there we go i don't want any badly i want you and the people you i like where you carried it naturally yeah man there's one thing that people remember from listening to this video you can give me a closing idea what you feel like all right ip if we believe so like i like to do things like a scientist if and then if we believe that ip is as valuable as everybody's in the world thinks then we have to realize that jamaica is like a one in a million opportunity because we seem to be able to generate such love and attention around our brands that don't make the mistake

that i'm toast with coffee i'm to weed you understand don't make we have the best ginger in the world you can test it on a spectrometer or whatever you want to test it on yep the highest quality highest quality bro don't make that password funny you know even cotton yes man everything so i'm saying to you that the ip game it requires some trust and that's why I'm on earnings season because we understand I want my money on stocks and things but there's a couple of bad designs about the place. Could I use one camera? Could I use one drone? Yeah.

I could start some passion investing. I didn't design the logo myself. I don't produce it myself. We got BAM Productions again. BAM Productions. I can tell you this in terms of me agreeing with you yeah and everybody agreeing well i do things scientifically i met the numbers match it and the fact that somebody's listening to us right now to hear

this idea shows what i think about ip and digital media it's been a good podcast i appreciate it big up brandon attacks straight attacking team 433 yeah method of counter-attacking all right guys thank you yeah um so that was dre that was uh episode in completely different times. Pre-corona times. I hope you guys enjoyed it. I hope it wasn't too much. For those of you who heard it already, don't worry. We'll have something nice and new for you for the next episode.

But that one I thought had to be done. And I thought it would be cool to try and close this with anything. And there's some stuff from Stoicism, like I said. And Audrey really liked that. And she was getting into it and that's what i wanted to share about um friendship and resilience you know because i was lucky enough to have a conversation with him right at right a few weeks a few weeks before before he left us and um the quote reminds me of it and it says that one of the most beautiful

qualities of true friendship is to be understood and to understand um and i think that conversation was great because after that conversation i had a stronger understanding of him and he had a stronger understanding of me so imagine having like a deep long conversation with a brethren that you've known for over at this point i think over 10 years right i mean i know this is a good conversation not everything it was good not everything in it was happy but at the end of it we were both in a much better place and a much happier place and we spoke a little bit after that but not the same kind of conversation on the phone call you know we usually have a deep conversation with link and i am really happy that i got to have a conversation with him i understood him a lot better we spoke about a lot of things that i didn't understand that he didn't understand

and so yeah i think of him as a true friend and what we had as a true friendship you know so like seneca said one of the one of the most beautiful qualities of true friendship is to understand and to be understood. And I'm thankful that I could have gotten that gift from him. And I will leave you guys with one quote from him. His Facebook from years ago. So I said Facebook, you know, is from years ago. When he was creating his Facebook, you know, you have to put an about section in.

His about section from years and years and years ago was, I'd like to be remembered for the things I did when i was just trying to do my best definitely remembering you for that tray pick up walk good