Habits and Hustle - Episode 149: Dr. David Edwards – Founder of Sensory Cloud and FEND, TIME’s Invention of the Year
Episode Date: January 4, 2022Dr. David Edwards is a Harvard Scientist and the Founder of Sensory Cloud and FEND (TIME’s Invention of the Year). David is a faculty member in the Harvard John A Paulson School of Engineering & App...lied Science and a member of three national academies in the USA and France. His work on airway hygiene is groundbreaking and his impact in the health sector has been very influential. This episode has so many practical health tips and information that is coincidentally very fitting for this time we’re in. Do yourself a favor and kick the New Year off by tuning into this powerful episode! Youtube Link to This Episode FEND’s Website – https://www.hellofend.com/ FEND’s Instagram – https://www.instagram.com/hellofend/ ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email habitsandhustlepod@gmail.com 📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
Vitamin Water Zero Sugar just dropped in all new taste with zero holding back on flavor.
You can be your all-feeling.
I'll play and all self-care you.
Grab the all-new taste today.
Vitamin Water Zero Sugar.
Nourish every you.
Vitamin Water is a registered trademark of glass O. So today on the podcast you guys we have David Edwards.
Now I'm going to say up front that this guy has accomplished so many things that this
minute or two intro will not even,
practically touch the surface or scratch the surface,
okay, the guy, I'm gonna try my best.
He is a true genius.
He is a Harvard professor, he is a graduate from MIT.
He has been on the forefront of
inhalable medicines for your lungs.
He was on one of the pioneers who invented that.
He has been Time Magazine's on one of the pioneers who invented that. He has been
Time Magazine's best inventor of the year, not just once, but multiple times. His newest
project that is really dear to his heart, that he has been working on for years is called
Fendt, and it is a true health disruptor, a huge game changer in our overall health.
What it basically is, and we're going to go really deeper into it on the podcast, it's
basically a miss that you inhale that helps clean and hydrate your upper respiratory system.
Now why that's important is that because we are ingesting constantly dirty air, toxins, pollutants.
And this is the way that you can truly clean out our system, our immune health.
It is what he's patented how it gets into our body is extraordinary.
He's also an accomplished writer of textbooks and other work that
has won many awards and prizes.
He's also been on the forefront of developing new drugs
and vaccines for diseases of poverty, such as tuberculosis.
The list goes on and on.
So I don't want to continue boring you.
I want you to hear it from the
horses mouth, so to speak. I really love this conversation. I think it's super important,
especially now, to really kind of get a hold on what we can do, to really level up our
health, to really be truly healthy inside and a note, and enjoy this conversation. I really, really enjoyed having it with David.
So I'm still a Miami. Still staying at the Carolan Wellness Resort, which I feel like it's like my
second home. And I have to say, today's podcast I am very excited for, not just because I have a deep affection for our guests, but because
he is seriously one of a kind who is probably the smartest human being that I know, probably
and will be the smartest human being you know.
And he's literally a genius, named David Edwards.
If you follow me on Instagram, I've spoken about him. We met at MIT.
We were both speaking at this resilience fail lecture that they do. And I was very, very insecure
because David was speaking before me. And well, his resume speaks for itself. So I want to just kind of give a couple of bullet
points about David and you'll understand what I'm saying. So David literally, okay, so he
is like a beautiful mind. So he is an MIT guy, a Harvard professor, he is one time magazines inventor of the year, not once, but twice,
maybe even three times, that maybe I don't know about that time.
But his latest, you know, time magazines, latest invention, it won for 2020.
It's for this new product, it's called Fend, and it's not even a product. It's a disruptor in the health space
David is
Really somebody who his background by the way, she's been I should say he is a pioneer not only in
Airway hydration, which is what Fend is about but in
What was that thing you called it earlier? You called it the inhale insulin?
Inhale insulin.
Inhale insulin.
He sold his first company in under a year.
The investment was a million dollars.
He then sold it for 150 million,
probably now worth probably billions.
And that's just one thing.
But he really wants to make an impact,
make a difference in the world.
And he's done copious amounts of things
around that. In 2014, he also was Time Magazine's best inventor of the year, once wasn't enough, with edible packaging.
Packaging!
Gosh damn. And listen, and he's just, I think, a one on. So I feel like I've been
yapping because I'm just so impressed with you as a human being. So anyway, thank you so much
for being on this podcast. Hey, I'm super touched to be on it actually. That especially with you.
Oh, you're, you're so nice. And I told David and I'm saying it again and I said it over and over again.
Whenever he is involved with, I want to be involved with too
because of the impact, the heart that goes behind it,
his background, I mean, let's just go right into it.
I know that it's kind of a complicated,
it could be complicated to understand,
but let's start with Fend, right?
Because this is really what is the,
going to be a huge disruptor in the health space.
It is the way that people,
it's helpful for people for the respiratory systems
with their hydration.
So can you tell us kind of what it is in your words
and why you even decided to even create this thing?
The first lesson. Yeah, well thank you so much, Jim.
That's all crazy, crazy nice.
Well, your listeners may not know that when we dehydrate,
of course, we all know that hydration is really important
for our body to function, for ourselves to function,
and our organs to function.
And so we are supposed to drink a lot of water.
Right.
And that's quite well known.
What's not so well known is that there's
a part of our bodies that dehydrates faster
than the other tissues do.
And that's the part of our body at the top of your airways.
We think of it as the windpipe.
And you may not know, but the windpipe
has a role of not only cleaning the air we breathe,
but also hydrating it.
And it's super important that it gives up enough water
so that the air you breathe when it gets deep
into your lungs is completely wet.
And if that didn't happen, you would dry out.
So it's a really important job.
So as we get hydrated by drinking a lot of water,
that goes up into our upper airways, but then it leaves.
And so for many reasons that we can talk about today
in lots of conditions, not only disease conditions,
but athletic conditions, and also,
when we're of large BMI, or as we get older,
we dehydrate first here.
So what?
So the problem.
They are upper airways.
Upper airways, exactly.
And you're trachea, especially, and you have a larynx,
kind of what makes you hear me.
Right.
All of that's up here, and it dries up. And you throw. It's it dries out. It's kind of what we think of as a throat, exactly, or literally it's the
windpipe. So between my nose and my mouth, there's a connection to my lungs, and that's the windpipe,
that's this long thing here. In the center of it is the larynx. Okay, so that's what I'm talking about.
So when that dries out, what happens is that the air you breathe
gets into your lungs dirty.
It turns out.
Okay.
You can think of this as a comb.
Yeah, that makes sense.
Yeah.
I remember, keep it as simplistic as,
David's so smart sometimes,
he doesn't even realize that that makes sense.
So basically, why people get sick a lot is because,
you're saying because we're dehydrated.
We're also breathing in polluted air or not or air that's not necessarily clean.
Yes, so it's important to, yes, exactly.
Dry air and dirty air are both bad.
Dry air and dirty air.
Air always has dirt in it and always has.
There's a lot more dirt than there used to be, but it's always been an issue.
And so the longs have developed a way of cleaning it by a hydrated tracheo or windpipe.
And when it dries out and it can happen for two really, really good reasons in the environment.
There's a lot of polluted air like you're living in California and they're wildfires or
you're in India and there's a lot of air pollution.
It can lead to this drying out or you're in India and there's a lot of air pollution, it can lead to this drying out,
or you're breathing dry air.
And people may not recognize that we are
relative to a hundred years ago, breathing really dry air.
Either we're in air-conditioned environments
or we're in a drying planet.
And both of those things lead to a breakdown
of the immune system in your upper airways.
What do you do?
So what you need to do and what we've discovered
is that by making droplets that are just the right size that when you breathe them through
your nose, they land in your nose and here in the windpipe with salts that are in your
body and also in the ocean, by the way, you can hydrate your trachea for six hours once
you administer aendt. So this is what I so when people because when
after I met you at MIT right I was like I was so excited I was telling everybody
about you and your and and Fendt and the way I was describing it to people and
tell me if I am accurate I say the reason why it's a game changer and the
reason why this is such a disruptor
is because it's not only,
you kind of patented and figured out
not only how you're breathing it in,
but it's the size of the molecules
that your body can actually absorb it, right?
So that's the secret sauce, right?
So a lot of these other things that could be on the market, it's not even effective
because it's not even entering your tray.
Yeah.
So there's two factors.
One is exactly what you said.
The droplets are just the right size.
People didn't understand this before.
Like a normal nasal saline, for example,
all lands up in your nose.
And you're nose, right?
And it needs to get into the larynx and beyond.
And so you need just, now you,
people do breathe in aerosols of salt,
but they go deep in the lungs.
And what's important is that the salts
not only have the right size,
but they have a high calcium concentration.
That's also new.
And it's the combination of calcium
and the right droplet size that make this hydrate and last.
Got it.
So it's also the calcium.
So why?
What does the calcium do?
So, what does the calcium do?
So, I need to explain a little bit that when you do this, yeah.
So the calcium actually cleans up the surface of the air-weilining mucus to be clear.
So calcium magnesium does the same thing, but a way.
So, like if someone's listening to this or can someone else just do the same thing or is
it because they can even they can put calcium in a different product but they're not going
to be able to figure out the size of the actual molecule.
So to be clear we are using infant and I can demonstrate fan for you just so there's
a little mist of salt water that comes out.
There's only water and two salts, which are very common. Right. They're in the ocean,
you're in your body, they're very common. This can be made in the developing world really,
really inexpensively. It's true that we patented it. It's something that we own. It's something
that we've invented. And so we will bring this globally.
But in parts of the world, where people are dying, there are billions of life years lost
on the planet with every generation by the fact of having dry upper airways.
So we're committed.
And the fact that it's so simple to make and so easy to do in getting this to people
who need it most and can't afford it.
So what would we do before?
I mean, it has, I should also say also,
this was only on the market for only,
once it was, it was because of the invention of the year
for 2020, it was sold out in record time, right?
So there wasn't anything even in the market.
It just came back, you guys just got enough right now, okay?
Yeah, so we, yeah, to get, we gave an early product to people, if we have 10,000 or more even in the market. It just came back. You guys just got enough right now. Again, right? Yeah, so we gave an early product to people
if we have 10,000 or more consumers in the United States
who've been using an earlier version of the product.
The actual product came out a few weeks ago,
and then we sold out the stock really quickly.
We'll be back in stock in January,
and then we will hopefully not run out.
We can produce as many as we need.
And so now that we understand what the demand is,
we'll do that.
So what were we doing before?
Well, actually humanity evolved over millions of years,
breathing humid, pretty clean, and pretty salty air.
That's what we were doing.
We were breathing just air that was pretty clean,
pretty humid, and pretty salty.
And so our logs got really good at dealing with an occasional particle, right?
So we did make fires and caves and we did have like wildfires.
And so we were breathing dirty air before, but our lungs were able to handle it because
they were used breathing pretty humid, pretty clean, and pretty salty air.
And suddenly, over the last, particularly over the last couple centuries, mostly before then, but especially with the population of the last couple
centuries, we're suddenly breathing air that is very different. It's way
dirtier, it's way drier, and it's not too salty. And so what Fenn does is it takes
really a breath of ancient air and it puts it in your upper airways and it makes
it last for six hours. So when did things start to decline for us as like a... In the early 19th century and so I
don't know if you well know that as industrialization began to take place
absolutely and so respiratory diseases like we know them today really trace back to COPD and asthma
and tuberculosis really trace back to the early 19th century and and by the way I don't know if you
know that in Europe initially and it was discovered that those who were not getting respiratory disease were
the salt miners. Really? And so then the idea was to take people with respiratory conditions
and have them spend at night in the salt mine. And they began to get better. And so something,
there was a therapy developed actually. And so people now in LA or in New York City and other cities
can go to something called a Halo therapy,
which is an attempt to mimic the salt mines between us.
It's not done so well.
And so it is something that can work,
but it's not that well.
It's not the only one.
I did Halo therapy for the first time yesterday.
And that's the way it was described to me.
It was that it was like salt was being infused in this infrared sauna.
And that it was like great for your respiratory system.
And then I thought of you.
So there's also places, by the way, in New York.
Have you been to them?
I don't know.
They might be other places, but I don't.
I've been to New York, to Hill of the River.
Yeah, actually.
Well, I've been, as if the same when they're salt worms?
You sit in a room of salt?
Is that what you're thinking of?
Well, that is there are different forms of Hilithaiby,
but in general, the attempt, in other words,
normally you're putting salt in the air
by some kind of a salt generator.
Yeah, but in general, you're trying to mimic the salt mines.
And I just between us, the science of that is not
Well known by the Hale of therapy field and so generally
It's not so well done, but the the the origin goes back to a real phenomenon in
really part of the industrial revolution and so okay
By the way, it's not maybe just between us because people are gonna be listening hopefully in this podcast
So it'll be between you and I and hopefully I don't know how many thousands of people yeah but still I like
the idea of that. So what is in general what is salt that type of environment known to help?
We say like okay helps the respiratory system. Let's talk about salt for a second.
Let's break it down.
Okay, so it helps your respiratory system.
Can you give me some specifics on what it helps and how it helps?
Absolutely.
So salt plays a really important role in our bodies in hydrating our tissues. And the way that works is that when you lose water in your body, salt
concentration goes up because it doesn't evaporate. And actually the salt then pulls water
out of the cells. There's a pressure, we call osmotic pressure. It's what happens by the
way. If you swim too long in the ocean and you get the hide rated
Exactly what's going on. It's a salt pulling water out. Well, that's what the salt does in the body
It's like when you've lost too much water and your tissues are salty. Hey, we need we need water
Yeah, yeah, and so the salt pulls it back and so what you can do
Since your airways always need water is by putting a breathing salt or putting salt just where it needs to go
And the only place it needs to go is the upper airways because need water, it's by breathing salt or putting salt just where it needs to go.
And the only place it needs to go is the upper airways because everything else is completely
unified.
If you put salt there, it actually not only do you put water in, but you're pulling water
out.
So it augments the hydration of the upper airways.
In a good way.
In a good way.
Yeah.
So how would we notice it?
Like, if, like, it it be something that I would notice?
You would notice it.
And the way you would notice it, and people who use FAN, this is one of the first things
they say is, you know what, I seek better.
You know what, I have many fewer allergies, many are actually getting off allergy meds.
And so, the very first thing you see is, gosh, my cytosis or my nasal passages are clearer.
Some are pointing to the loss of sleep apnea symptoms
or snoring.
So all of this relates to congestion of your upper airways.
And what happens is when you hydrate your upper airways,
it allows these a little silly to move quickly
into clear things.
And so suddenly your nasal passages are clear.
And so that's a
first thing. Another thing that you may notice, actually, if you're sensitive to
your larynx, and there's a couple of reasons you might be either you're a singer
and singers, of course, have hydrated their larynx for a long time, you'll notice
it would be, when singers use this, they're mean, oh my gosh, my larynx is
hydrated. You may be a runner and you may have exercise induced asthma, it happens here.
So you'll notice with Fand it doesn't happen because it's hydrated.
So you're hydrating your upper airways, causes many benefits.
You could observe immediately clearance, sleeping better because when you sleep as you know,
you become an obligate nose breather.
Therefore, if your nose is clogged up you don't sleep so well and these exercise induced asthma
events you don't have and so those are things you might immediately notice
when you take fend it's very much if you're like used to diving in the ocean
it's very much like diving in the ocean and coming out so you kind of it has
the salinity of the ocean and so you sort of feel like you've been in the ocean
keep coming back you got plenty of space!
Oof, not how you would have done that.
You like working with people you can rely on,
like USAAA, who has helped guide the military community
for the past 100 years.
USAAA, get a quote today.
So you're winding down with a podcast.
Sounds like you have no plans to leave the couch tonight.
Nope, you just want
to unzip your jeans, slip on a pair of fuzzy slippers, and rip open a bag of skinny pop
popcorn. Because the only place you're going tonight is the bottom of this bag of popcorn.
Well, first of all, I wanted to say to people, this is by the way not a commercial or an ad.
I know it sounds like it because we're keeping saying fenn fenn fenn.
This is not, this is seriously a situation where it is so what you're doing and what you've
done is so groundbreaking that I really do think it's so beneficial for people who have
so many different like health issues.
You know, if they have asthma, if they have allergies like
I do, if they're just like walking around the world, like we talked about deep being dehydrated,
but also you were just saying something that I think is really important, like for singers
or for athletes, right? Because athletes who are constantly doing this, they would constantly
be dehydrated.
Can I talk briefly about our study in India?
Can I do that? Can I tack up briefly about our study in India?
By all means.
Can I do that?
Because in fact, we've discovered a lot has been discovered
since the start of the pandemic, and there's been a lot of resources
and people have cared much more about the air they've reated.
Really?
So we've been discovering, and what we've discovered has helped us
understand why this is so fundamentally important to athletes
and ultimately to singers.
And particularly, the product was being used in India and Bangalore
at the height of the Delta pandemic in the spring of this year.
And the woman who was leading the clinical trial
was dealing with death and dying every day.
And they began a treatment study.
So COVID-19 patients coming into the clinic
were either given a
control nasal saline or a fend, three times a day, three days. And the results of the trials
showed that the treatment group, all of their symptoms were eliminated. The rescue therapy went
down, which was all pretty amazing, just three days of treatment. But what was most amazing was that
the oxygen saturation went up in all of the fen group.
And so the question became why is that?
Normally in COVID-19, your lower airways become broken down
and they don't absorb air.
But if we're delivering to the upper airways,
why would that matter?
And so we all got an Apple Watch and began
to measure our own oxygen and what happened
when oxygen fell at night,
or when we exercised, and you fended,
and we found that the oxygen saturation went up.
And it led to our most recent article,
which is in review right now,
with Nature's Scientific Reports,
where we showed that when you exercise,
by the way, the same as it turns out to be when you sing,
your trachea dehydrates, your larynx dehydrates.
And when that happens, that's another problem.
Why?
Well, the larynx is where you have your vocal cords
or your vocal folds.
And those things have to open when you breathe in,
and close and breathe out.
And when you speak, they vibrate like 100 times a second.
So they have to be really wet, to be elastic. And so when they dry out,
they don't open and close as well. And therefore, air doesn't get in as well. And so what we found is
when everybody knows that when you exercise, oxygen saturation falls, but what we've discovered
is that part of the reason why it falls is that you're not getting as much air in. So you want,
whether you're seeing or exercising, to keep this hydrated, to get a maximal oxygenation of your body.
And what's the purpose of what is that? What is maximal oxygen? In a very easy way to understand.
Your glottis or your larynx, your windpipe opens up as far as it can.
Oh, okay. That means that as far as it can, you get all the air you need to do.
So you perform better. So you perform better. Okay.
And you also have less risks, which at some point we should talk about respiratory droplets
of the can, and then we add some more layers here.
Sure.
Okay, yeah, just make it even more complicated.
Okay, let me ask you something though, because if you're talking about dehydration, dehydration,
what's the difference if we just drink extra water?
How does this help if we're drinking extra water and or electrolytes?
So drinking lots of water is a really good idea and drinking the right electrolytes also when you're exercising is really important. What's important to understand is if, for example, I drink a liter of water.
Will that water end up in my trachea and my larynx?
Yes it will.
Will it immediately end up there?
No.
And will it actually be as efficient if I drink a liter of water or I deliver 10 milligrams of salty water
here, what is the difference? Well, if you're delivering water where it needs to go in even
a very small amount is a much more efficient way of hydrating your larynx and your trachea.
And it's important to understand that when you're exercising
or when you're not and just breathing dirty air
or breathing dry hair or just breathing a lot of air.
I don't know if you understand,
I'm sure you understand that James Nester and his recent book
is pointing out how much air we're bringing too much air.
Well, wait, I'm gonna ask about that.
Yeah, no, no, no, no, that's good.
Yeah, go ahead though, you can bring it up, go ahead.
You're saying it. Yeah, so so James Nester in his book
But most people probably don't know who that is, but he's somebody who is a journalist who wrote a book called Breed that is
Well, you could talk about it because you know them more of the science behind it. Yeah, so it's a phenomenal book
It is called breath and it came out in the last year or so.
And in his book, James, who in his previous book was looking at freediving and what happens
in your lines when your CO2 levels are increasing.
And so understanding the ancient right of breathing that is documented in all ancient civilizations that really points
to the importance of breathing through your nose.
And he points out, and this has been discovered by looking at skull shapes and so forth, that
our skulls have evolved a lot, actually in the last 150 years by virtue in part of eating
the wrong thing.
Actually, eating increasingly processed foods
among other things are chin has fallen back
and we're not chewing as much.
And one of the consequences that were more
obligate mouth breeders and the consequence of that
is we're breathing in too much air
and among other things, we're not hydrating
our larynx effectively. So James doesn't get into this, but he's pointing out the fact that nasal breathing is the
natural form of breathing and breathing a lot less air than we do right now.
Because we're breathing so much air through the mouth, we're needing to hydrate way more
air than our bodies are capable of.
And so even though you're really well hydrated, you can still be dehydrated in your upper earways.
So how did you come about this whole thing, right? So can we talk a little bit about your background
and the evolution of your career because like from where you how you even came to this this kind of realization
Well, I began an applied math and I had a very small audience and I had a couple textbooks And there was a problem in the 1990s and it was related to lung disease and the fact that you can't really
Analyze the lungs very well because they're very complicated
And so people were beginning to look at Harvard and what happens when you breathe in particles and you breathe them out, you look at what comes out, can you figure out what's going
on in the lungs? We at Harvard already? At Harvard. I was at MIT at the time, but there was
researches at Harvard that came over actually. So we have all this data, we don't know how to understand
it. So I modeled it and I was just interested in the modeling side of it. I met somebody named
Bob. Well, before you go, that keeps you just tell the story because I think this,
I want to go back even further, right?
Because I think, like I said,
you're so fascinating to me.
So I want you to go back to like your beginnings, right?
You're from, when you're like a kid from Michigan
didn't come from anything.
You were cleaning carpets like to go through,
to go to school, to go to community college.
And you know you were doing that.
Tell us how you even went from that.
Can you never thought in a million years
that you would end up never mind doing what you're doing now,
but at Harvard as a professor or at MIT.
Can you just talk about how you even ended up at MIT
because I think that story is really amazing.
And I humanized it.
So you didn't make you feel like for me.
So yeah, I was cleaning cars and so I actually,
Finn, it was finishing my undergraduate degree.
And I hadn't applied to graduate school.
And I turned on the math of the last time.
And my advisor said, have you ever thought about
IIT in Chicago?
And I have not.
And he got me in.
I've actually knew somebody.
And I was at IIT in Chicago at a professor from MIT
came by to give a talk. And he saw what was working on it and invited me to come to MIT. Well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well were like, like I said, you were clean the carpets and you were trying to get yourself through your community college in Michigan. Then someone said,
you okay, go to IITG, you got IIT. IITG. IITG.
You're a little institute of technology. Okay, so then you're there. And then some random
at my tea professors was like passing by and saw your beautiful like, like,
algebra of some kind, liking goodwill hunting. Yeah, it was not exactly a good way. professors was like passing by and saw your beautiful like out of
broad of some kind liking good will have to.
So it was not exactly but it was.
He gave me the talk.
He gave me the talk.
Yeah.
And we had he knew my advisor and he saw what I was interested in.
And I was interested in theoretical things that my advisor
didn't wasn't specialized in.
And therefore he said, well, maybe let me come in with me.
And my advisor was really delighted to have a student at MIT.
And so he said, yeah, OK, go.
And so I went about a year later.
And so to get to that, so honestly, I showed up.
So it's all your formulas that he was so crazy about.
And then I was ahead that, I mean, this is aesthetics,
where I talk a lot about aesthetics, actually.
This guy, his name is Howard Brenner.
It's amazing scientists.
And so I ended up getting really,
I'm aesthetically inclined.
And as I went on, I'll come back to this,
I just went on.
I was just doing this really arcane kind of applied math.
And at one point, my parents were like,
what do you do?
And I couldn't really explain to them what I did.
One bite at dinner, I said,
what do we do?
You said, what do we do aesthetics You said, what we do aesthetics.
And that really blew me away.
I was like, yeah, it feels like we do aesthetics.
But there's something about aesthetics.
And I'll come back to the answer the question that,
you know, in science, truth is reproducible.
What do you mean?
You could, if something's true, it can be reproduced.
That's kind of what the meaning of truth is
I mean, I'm simplifying and good. Yeah, and in the and in the arts truth is expressive of
a
Experience and I'll just leave it at that.
I'd love to talk more about aesthetics, but there's a different idea of a true character
in a play, for example, versus a true formula.
But in math, the two come together.
So you can look as a mathematician at a page, and the way it looks aesthetically, it's true,
just visually. Actually, you can immediately see, it's true, just visually.
Actually, you can immediately see that it's both reproducible and beautiful.
Yeah, oh, I see.
So there's something to it anyway.
So I went to MIT.
I'm at MIT, and I did.
Well, the MIT guys saw your, again, your beautiful aesthetic math,
for me, was like, wow, you belong at MIT.
And then you went from the school that you were in Illinois, went to MIT, and that's
you even ended up at MIT.
That's right.
Okay, now continue.
So.
You are like goodwill hunting.
I'm not well.
Well, whatever.
That was my story.
And so I ended up at MIT.
And honestly, I was very free, right?
Because nobody had any expectations of me, nobody knew who I was, and I didn't,
anything was possible.
And so the question is, what do you want to do?
So I was fascinated with what I did,
and I had a good relationship and with my advisor.
And so I ended up writing textbooks,
and I lived in Israel. I was kind of going back and forth with Israel. And I lived in Israel.
I was going to go back and forth with Israel.
And I just had a really free life.
Oh, well, well, well, well, well.
You're writing textbooks.
OK, that's one thing.
Then you end up going back and forth to Israel.
Why?
Well, what were you doing in Israel?
So when I finished my PhD, my head issues with my dad,
obviously.
And so I was kind of wanted to get out of the
country, and I traveled a lot with friends, and I had, and he was a, came to do a residency,
a professor at Technion, which is a university in Israel, and he was interested in me coming
and working with him.
Tell people what Techn on it, because I-
Tech did is kind of the MIT of Israel,
and it's in Haifa, and then more of that part of Israel.
It's where all the best ideas in the world
basically are birth to create.
Techion is like a world renowned.
It is like MIT, isn't 2.0 kind of?
Yeah, it's an amazing engineering institution.
So anyway, I went and spent more or less
four years back and forth between MIT and the Technion.
And actually, that's when I wrote my books,
going back and forth.
It was super liberating for me to be living in Israel
for lots of reasons.
And so to kind of come back, here I am writing these books, and I met the woman who's going to...
Aw, here's a clean mix.
That's so cute.
No, I mean, what was interesting is at this point, I'm a very out, I'm a very just into my world thing.
I had a very small audience and I was happy with that, frankly, and my life was super happy.
Yeah, French, but very similar, we had very similar yeah so yeah the idea
sharing my life is very cool and then it's like well I needed a job right and so what
am I going to do and so then I well, I'd get an academic position,
right?
And so I apply and I got this position at UC South of Barbara
out to him.
So I applied math guy.
And I'm a student.
I see a man or woman in Israel.
I met her at MIT.
I was doing it.
Oh, in MIT.
She was doing a PhD at MIT.
And so I was going back and forth between Israel and MIT.
And while I it had many other
relationships I've never met somebody who was like me and so I was pretty happy being alone and
So yeah, there was something really magical there. So it's like well, what do I think that I like?
I used to and then and then California got a money that year and so what do I do?
And so I say all of that to say that I got into long work
because I had to, because suddenly my implied math
was not kind of giving me a job that would allow me
to make my wife, you know, money?
Yeah, money, by the way.
And so I was, what do I do?
And so I began to think about how to apply my applied math
and the lungs were kind of an issue then.
And then in Hill, Islam was the biggest thing in pharmaceuticals at the time.
And another mentor at MIT named Bob Langer, who's the most invented man in American history,
amazing, amazing man, gave me a few papers on Inhill,
and said, how could you do that better?
And so that's when I came up with this idea that we could make insulin like a whiffle ball and then we could get it into
the lungs and a really simple inhaler. And look by the way, very much like what that kind of looks like.
Yeah, so what that my name is, what this is name, Bob Langer. And isn't that Bill Gates' mentor?
Well, he works with Bill Gates a lot. Oh, yeah,, yeah. Okay. So that's how you became like the
pioneer or go-to guy for inhaler. Yeah. So what happened was that that happened. I got a lot of
attention for that and where were you working now? You're working at the UC San Obamac. I
had no accident. Then I did get a job at Penn State University. And so I left to start this company.
And then when we sold it, and I got a National Academy
of Engineering, I was recruited to Harvard.
So I started to teach at Harvard in the early 2000s.
And that's.
Well, this is the first company that you,
that the company, the called Air.
Air.
Well, you see.
Right, Air.
And that was your first company.
And that was how many years ago,
now we talking. Well, we sold it 22 years ago. We started it 23 years ago. Wow. Okay. And that was
the one that was where you raised one million. It was sold for 150 million, like in a year. Yeah.
And then, uh, and then what? So then now you have all this money. Yeah. So actually it was a big
life moment for me, obviously. And so I, I personally gave money. Yeah, so actually it was a big life moment for me
Obviously, and so I I personally gave away a lot of money because it was kind of felt guilty about it
How much did you give away? Oh half of our money we give away to
Charity actually so we created a charity for kids
in
Boston and in Paris and and working in you know creativity basically
You gave away half you gave away 75 million dollars of a hundred
I didn't have one all the company by the way, but I had a significant piece of it
So and you give it away to charity. Yeah for kids. Yeah, so wow then the anthrax scare happened
So I'm now starting to use it Harvard anthrax happened and then the DC, Washington DC,
the government had a meeting where they brought in all the different relevant government agencies
and then scientists who could help. And the question was, well, how do you keep bioterrest from
weaponizing anthrax basically? And I in a way had weaponized insulin, and so they said, well, what can we do?
And so that's when I made an observation that,
well, actually, even a better thing
is to protect us from any bag.
And so that's when I found that if she put salt
in the airways, you got rid of these little respiratory
droplets that people may have heard about
because of COVID-19.
And basically, when your airways dry out
and you get dysfunction of your clearance,
you get these little droplets,
you look with breaks up into droplets
and they can carry infection to others
or deeper into your lungs.
So I observed that, published that
and it led to another company.
And you know, called Pometrance.
It's a public company right now.
It was focused on this problem
and then nobody really cared much about this in the late 2000s.
So it's now focused on,
it's a public company focused on chronic respiratory disease.
But I, meanwhile, many things to say,
but I had come involved in the developing world.
I was funded by the Gaines Foundation,
and I was developing enough for Providence South Africa
for in the world.
How did you become, whoa, whoa, whoa, whoa.
Okay, how did you become, so that company
that you just went public about that,
were you not involved anymore?
Did you be,
I once again, it kind of for me lost its soul,
or at least the soul that had when I started it.
So by 2010 I got off the board
and it became focused on what it does now.
And so, and I, you know, I'm a pioneer.
I'm someone who enjoys doing new things and discovering new things
and ultimately bringing value to lots of people.
And that was just not a pathway that was taking me there.
So, you're not financially motivated or money matters for sure but at some point
as we get older you're really really interested in impact and you know I just two things
honestly Jen I really enjoy creating and I enjoy the kind of people who create and particularly
when you're creating things that are new
which is a very vulnerable, youthful thing to do. And then I enjoy impact and those two things really meet
all the way when there's a big need. Why would you do something new with nobody really needs it? So then that puts you in a very, so I, yeah, so I ended up spending about 10 years really understanding
how to bring health and wellness to the air to people anywhere and it led me to-
Well, the bill gets, you know, honestly,
there's this moment with the,
so that we developed this not-for-profit
inheld BCG for vaccination against TB
or inheld antibiotics.
And but it became clear to me,
and to many of us,
that's never going to reach commercial markets in Africa
because there were no commercial markets
that Africa would bring into the people who needed it.
And so I was very frustrated and felt like a fraud actually because it was like we were
claiming we were gonna do all this good, but it really wasn't gonna happen. And so I
So what happened to it?
It well, honestly
The drug is in is moving through clinical trials with the NIH
The drug is moving through clinical trials with the NIH, but this is a really a different topic, but a big topic.
How do you bring health and wellness to everyone?
And a big issue of our modern right now, right?
And that kind of gets back to what we're dealing with here.
So I really have spent 10 or 15 years really understanding how people breathe. And how can we help that
way of breathing bring broad benefit. And it is totally full circle. It is totally full circle.
My son who was filming this for a half hour. He was filming us. He kind of knows this from the
early days. But it's all the work that I did in Paris for in hell chocolate or in hell cocktails or even.
Again, no idea what you're talking about.
With in hell chocolate, you said before we started,
you were talking about the fact that you created some,
what was it?
Like a chocolate that kids can smoke.
Yeah, so you breathe in like a whistle kind of the opposite way.
Breathe into a cylinder.
Chocolate.
Okay.
And what comes into your mouth is pure chocolate, but the particle size is just right
that it falls in your mouth.
So even though you're breathing your lungs and it falls out in your mouth.
So you suddenly get a check of what's interesting is that chocolate you take is in the food form. Yeah. And when you swallow often you don't get all the chocolate taste
because it kind of goes down to the mass. And so a lot of what you eat you never taste
in the food form. But when it comes in as just the little particles, it's like this really
massive experience. And there's very few calories. There's all no calories. So you can inhale the chocolate
without any cat like barely any cat. Where is it now? Well, so this is a pretty funny story. It
was a quite hot in Paris and then when it came to the States Chuck Schumer got wind of it and I am
in Amsterdam with my family on vacation and I think I was in the bath
And I get a call from a former student who was leaving this company saying well
Chuck Schumer just went on national television and said this cannot come and because he thought it was going in the lots
And so I want the FDA to stop this and so it took several months for the FDA to
acknowledge that we had clinical data that showed it didn't go into the lungs and it was okay. But that moment was kind of lost. And to be honest, a lot of
this work over the years was discovering a language. And it's really not easy to help
people help themselves. It's super hard to figure out how to improve life
actually. So we kind of were just exploring lots of things. So just a junk to
fend. I mean, before he's your Can you do Finn on the side and make that
chalk at the number one priority? No, that's not gonna happen. Oh gosh, because I think people
would really love that. I'm telling I would anyway. Yeah. That's amazing. Yeah, it's pretty fun.
Oh wow. Okay, so wait, when did, because in 2020, 2014, you won again, a Time Magazine's edible packaging.
I don't know why I keep my forgetting that.
So was that bad? Nothing to do with the inhalable chocolate, obviously.
No, no, so that was my big moment in Africa when I decided that I needed to change things,
that I saw on this pack.
So wait, wait, so there's so much to like unpack with you. I'm trying to figure out chronological. So you were doing the Bill Gates Foundation thing with the tuberculosis and all
that. You kind of like were not so thrilled with that whole process. Then that's after that is when you created the edible packaging.
Yeah, so after that experience in Africa, I moved my family to Paris and we opened
the culture. We guys always moving everywhere. We've been pretty
toggling between buses and Paris, but we lived for several years in Paris and I
had an innovation center with artisan designers, a public cultural center, but we lived for several years in Paris and I had an innovation center with
artists and designers, a public cultural center, where we did experiments at
frontiers of science, and lots of great artists and designers who were in
country, which for each start, and the experimentation led us led me to food,
and both food as air and food as food. And we can also this is be forward
to the Enhanable Chocolate. This was all the Enhanable Chocolate was
already the beginning of that adventure. Oh, okay. So yeah, there's a lot that we did
in Paris over 10 years. And anyway, the whole point of edible packaging and
the company's now called Incredible Foods dot com. And it's not that right. So yeah, it's actually,
it's now coming to a really important moment.
So basically the idea is that if you,
how is our food system going to become
not only a sustainable reach-enerative,
as it was forever,
it's gotta look inevitably like what it did look like, right?
And so you've got the apple tree,
we have the apple just now,
or the grapevine. And so you've got the apple tree. We have the apple just now, or the grape vine.
And so there's food is produced locally.
It's sort of taken from the vine in a food form
that keeps all of the moisture and nutrition
so that you can bring it to your cave
or wherever you're going to go.
Some place local and consuming it like two weeks
from now or a week from now.
Not put it on a plane and flying around the world,
but you kind of eat it in the apple orchard
kind of vicinity.
And then when it's done,
it sort of neutrophies the earth.
And there's this sort of a cycle that's regenerative.
That's absolutely where food is going
and then we're generating food, movement,
and all of that is happening,
but you needed a food form.
You needed to be able to take any food or liquid
and put it in a grape.
And you needed that skin of the grape
to keep the water inside.
And so that's what we invented.
If you ask me, David, how my life and my career
can have the biggest impact on our today, it's effect.
And it's salt and water. It's a product that can be
re-conversation with the WHO right now in billions of lives, you know, people who
can't afford it apples. And it can make a significant difference. I haven't
mentioned, but over the last 20 or 30 years,
the science has become quite clear
that dry airways hurt COPD, asthma, influenza, RSV,
allergies, COVID-19.
Our ability to hydrate the upper airways
can have just a massive impact on health
and I'm committed to making that happen. I know, if anyone can do what's gonna be you.
Vitamin water just dropped a new zero sugar flavor called with love.
Get the taste of raspberry and dark chocolate for the all warm.
All fuzzy, all self-care, zero self-doubt you.
Grab a with love today.
Vitamin water's zero sugar, nourish every you.
Vitamin water is a registered trademark of glass O.
When you download the Croger app,
you have easy access to savings every day.
Shop weekly sales and get personalized coupons
to get the most value out of every trip every time,
whether you shop in-store or online.
Download the Croger app now to save big.
Croger, fresh for everyone, must have a digital account to redeem offers.
Restrictions may apply, see site for details.
Save big on your favorites with the Buy 5 or more Save a Dollar each sale.
Simply buy 5 or more participating items and save a dollar each with your card.
Croger, fresh for everyone.
So, what's the process? How do you educate people by the masses
or something like this?
Because it's like, first of all, it is complex.
It's complicated even for people
when you even explain it because of lots
of different pieces of it.
And the other issue is,
this is a lot of different things that I'm aware of
in the space, of wellness or health. A lot of times you don't see, you don't understand what you
don't see, right? So, like, does everybody, if you don't have an issue, does it, like, if you,
does everybody automatically feel better or some people they don't like how the educational process is
a really great question. So of course doing anything goes really difficult. Just to say
that the pandemic has had a major impact on changing behavior and the work comes to hygiene.
And I am pretty confident that while this,
I agree hydration is far broader to human health and wellness, it would not have reached the scale of attention,
had it not been an effective intervention for COVID-19.
So that's been helpful.
We are wearing masks, we weren't wearing masks before.
But at the end of the day, as you say,
it needs to be for some,
how do I even know that I'm really better? I know when I'm eating bad food. Right, right. But at the end of the day, as you say, it needs to be trusted. How do I even know that everything better?
I know when I'm eating bad food.
But do I know it every day?
Well, about 90 million Americans actually have a respiratory condition.
There's a big, big people.
90 million.
It's a big group of Americans who have some kind of respiratory, like you do, right?
The allergy.
Like allergies.
Who would follow under that category?
Allergies, asthma, like we said, sleep apnea.
Yeah. Or... And COPD is a major, some chronic obstructive pulmonary disease. But it would fall under that category, allergies asthma, like we said, sleep apnea or
apnea.
And COPD is a major, so chronic obstructive polymerase disease, which often begins with an
asthmatic kind of state.
It ends in a pheasantum.
And so what happens when you breathe dirty air, the particles get deep in your lungs,
if they're not cleared well.
And it leads to
air reconstruction. You begin to have difficulty breathing, but eventually it
really erodes your gas exchange region of your lungs. You can't breathe.
It's a diet of a sphixia, so it's horrible. So that's the the biggest burden of
respiratory disease in the in the chronic respiratory disease, but influenza, I mean all these airborne pathogens are risk-
It's heightened by actually having a poor,
a functional life center.
All, yes, dry airways, and so we know that if we can keep the airways wet it will have a
massive impact on life, maybe you and I discussed this earlier, John, 30 years
ago. There was a study called this Harvard Six City study where they looked at
what happens over a 10-year time frame. If you're breathing air that has 10
micrograms per cubic meter of small particles in the air,
we're 30.
Okay, so today in a California wire for the pharmaceutical you typically 30 and above,
same thing in Bangalore, well, the difference is three years of life.
And so your life is reduced by three years on breathing, you know, air that's three times as dirty as
it is here today in Miami. And to give that perspective, if we eliminate all forms of cancer,
we would prolong human life by three years. So that impact of really dirty ear. Is not only is it allergy not a great thing, that is asthma,
that's bad to live with, we're short in life and it's an easy thing to do. It's an easy
thing to help people live better and longer. No, that that might actually
it doesn't make sense. So it's a question of like educating people. That's why I
want to do this podcast because you don't, people don't know what they don't know, right? So having this information out there is, I think, really helpful.
So I have a couple other questions.
So we said, so you said actually something that was interesting.
Do you have any other, by the way, any other facts, like when you were doing all the research
on this, can you give us some like actual
Hard facts or stats that you did find big studies that you did
Yeah, so we have done since the start of the pandemic
eight or nine I think human studies and we published several articles
With the results of those studies. So what have we found? We found that I should demonstrate how this
works exactly. So you squeeze this... Most people are probably listening, not watching, but you can
still see if you are not watching. All right, so you place this pump spray in front of you,
you know, as you squeeze it, and then you breathe in the mist deeply, it takes about four seconds, and you want to do that twice.
And what we have found now repeatedly in all of our human studies is that these little respiratory
droppings I mentioned are cleaned out of your airways for about six hours once you administer fed.
once you administer FED. And depending upon how dirty your airways are,
they clean a lot so that the cleansing ranges
from 50 to 99% of all droplets in your airways.
We have in our COVID-19 study
that's under review right now,
shown that we can, if you happen to be affected,
we can lower symptoms, in fact eliminate symptoms
on daily treatment.
So, what are we doing?
We're making the upper airway says,
you may know when you're infected by SARS,
COVID-2, it typically lands in your upper airways.
And if it stays there, you don't get symptoms.
And so what we found in the study is that,
by daily three
times a day treatment you could eliminate symptoms and then increase oxygen. So
that's the other thing that we found is that when your oxygen falls and
particularly when it falls significantly, we're talking about down to 96, 97% or
obviously below 95% Fending often raises your oxygen saturation by opening up your glottis and
And that of course has really significant
impact on
exercise and
sleep apnea issues. So you said something earlier
I thought and you know before and then we went on this, I took you
on a tangent though, but about like, I understand now better, like how you, the evolution of
how you got to creating Fend, but how did you figure out it was the size of the molecule
that was the problem at PenaTrey?
Did you do like 100 different?
Well, yeah, so that's what I've been doing. The last 20-something years in aerosols is because of my math background knowing it's
quite a bit of data that's been gathered in frankly back in Germany 30-40 years ago.
And honestly in a radiation context, but it was sort of understood that if the droplet
has a certain size, it goes to a certain part in the airways.
And because it's a pretty complicated gen, it depends on are you breathing?
Is it my pushing it in and is it a droplet or a particle?
People are kind of confused.
And so they have scientists generally have very simplistic ways of thinking about it.
And so, yeah, I knew it from the math and then we did the experiments and we the NSE it works
So it's funny because when we started this work again in the I had done work in the 2000
We started again and then started the pandemic and started to publish
Many in the field were surprised by the results and so we just kept kind of plugging forward to publishing publishing
And we just did a meeting in Los on with
kind of plugging forward to publishing and publishing. And we just did a meeting in Los Angeles with
several members of the Nobel Prize Committee
and the Nobel Prize Candidates on this topic
and the air we breathe.
And there's a real consensus now
with the scientific community.
So it makes sense.
But like many things in science,
it doesn't make sense at first.
Right, or just you're gonna,
it takes a second to get your head around it, right?
Cause you don't know what you don't see sometimes, right?
Like you don't see it, you don't know.
Now, like what happens if someone,
because you just said you've gotta use it
every six hours, right?
Yeah.
So what happens to people see a visit
or not, not visible improvement
if they use it once a day?
Like what happens if they use it just once a day?
Well, any hydration is better than no hydration.
Yeah, so that's for sure. Like what happens at these are just ones a day? Well, any hydration is better than no hydration.
So that's for sure.
Yeah, I mean, I think it's important to point out.
And if you buy the product today, hello Fedaka.
You get the product and you get a little note for me saying that I believe so strong.
Hey! I believe so strong. Hey, yes, I said that if you take a breed better challenge 21 days, I will give you your
money back if it doesn't improve your breathing.
So that in the breed better challenge, you get a little one minute video for me every
day.
And I help people educate, I help them understand for what's going on.
So how do you measure this?
How do you know it works?
And then why does it matter long term? So there is this real effort to educate and
but it's
It's so it's true that if you do it once a day, that's helpful
If you were asking me David of our deal once a day, what should I do it? I think it depends on who you are
Obviously if you're going into an environment going outside or
you're wearing a lot of particles in the air or pathogen or if you had
night you have problems with sleeping and then we have dirty air in our bedrooms
too. It may be at night so it could be the morning, it could be at night. If you're an
athlete do it before and after you exercise. but if you go into one before or after because
before it will help you but after I would do it before before yeah I do before and which like
would you say I know you're not going to say because of the legal reasons but if someone with potentially getting COVID or with the flu.
Or can it actually get rid of allergies?
Yeah, so I think that the data's really strong
that hydrated the airways, lower risks of COVID-19,
the lower risk ones, the lower risk allergies,
that data's really, really long.
We have lots of feedback from consumers.
I've been saying that most consumers have bought the product
out of fear of COVID-19.
Most are using it because they feel better.
And the three things that they say most is allergies,
I mentioned earlier, sleep, and then the exercise
of do sass on. So, you know, we can't, well, the company can't,
like a mask, it can't market itself as a drug, it isn't a drug. We can do the science, and so if
if people look at our science, people's either on my website or elsewhere, they'll be able to follow a lot.
We are doing many further studies in that regard.
What would you say?
Because to me, I actually did use,
and I was very purposeful.
I used it word like I do think it's
as a disruptor in this space.
Now, what would you say for people who would say, you know, this is just
another gimmick or a product in a wellness space. The problem is in that wellness or
space and wellness, fitness, health, whatever you want to call it, every day there's something
else that says it's going to do something for you, it's going to improve something. How
is this not going to just be a product? Because then it is a product that people have to
use three times a day and really kind of take on like a more of a philosophy, which is the hydration
and.
Well, I just want to say, John, that the difficulty of having a non-regulated or non-drug product
is that you're in competition with homeopathic solutions and lots of marketing claims that are really difficult to deal with both for consumers
Right for anybody for it's like overwhelming to be a little bit more. So what we've done and I just invite people to
Explore our story
Is we've been very cautious actually over the last two years we've been doing the science and getting the scientific committee on we have a marketed very aggressive way at
all. We will become more aggressive marketing in the coming months but in
really a concert with international scientists I would just ask your listeners to
look into the work that we're doing with international scientists to
there's a not for preface called next breath to bring this intervention to
people around the world. What is that? What's next breath? I don't know what that is.
Yeah, next breath is a not for profit. It was created alongside our company and
it's led by Laurie Karnath who who was the President of the Explorer's Club,
and they organized the conference in Wazat a couple months ago.
But if you go to the next breadth.global, you'll see the work that they're doing.
But the attention ultimately, if you look closely, you'll see the intentionist degree in center-vention to the parts of the
world that are dying principally by respiratory disease.
So I don't think this is a typical story that you would associate with many supplements
that work really well.
So I think there's something here that's kind of belongs to our moment and has that sort of authentic journey.
Well said.
Well, okay, is there anything else that we didn't cover about you?
I mean, you can come back anytime because you can be like my go-to on hydration and overall hygiene and health, is there anything?
What's the next year?
Like what would be ideally in your brain?
What would you like to see in the year?
So my dream and we're on that path
and advancing on that path this year is really a goal is that
ultimately 8 billion people in the planet are practicing air-riching including the 3 billion
who can't afford not to and can't afford to. Making that happen is a matter of bringing out a
brand that people trust that actually delivers value that people feel, that it evolves with people.
It's not as if we've had this in millions of hands,
and so I'm sure we'll learn a lot from the consumers.
You know, there's a process we're doing clinical trials
just to be clear about COPD and population-based studies
in India, Africa, and South America.
So there's a lot that has to happen here.
It's hard to do anything.
Well, if you do something at this scale,
it's definitely, you know, not just-
You're gonna change the world.
This is a good, exactly.
Like you're not, you're trying to really change the way
people take care of themselves daily.
Yeah, but I made it to me, Janice.
The bit you will. Is that it's, we're talking about salt and water.
It's like, it's us. Right.
Well, I'm not that you said that. I was going to ask one question before it,
but then I just, you forgot it until now.
What's the difference between doing this or just getting some, you know, salt
water, like, take some water with some, like, kosher salt and put it in your,
and, you know, just drink a couple of ounces of that a day or an ounce a day.
Yeah so it's just getting it to the right spot.
It's all about placement.
Yeah it's really about placement.
You need the right sauce but you need to get them the right place and it's difficult
to get to and so that you know we've helped your placement.
So if I were to do that would it be the same, not maybe not the same benefit,
but would it give me any benefit? So yes. And so as you probably know, people have been
delivering saltwater to the nose for thousands of years.
They just drank it. Yeah, that's a great thing. Or they just put in their nose like a
nitty-pot or any positive. That's what I had as a question too. And so what does it do?
It cleans your, the mucus in your nose really.
And so it's de-conjessed and cleansed.
What is the difference with the two?
Well, in the nasal, like in the nitty-pot case,
it kind of cleans your nose, but it has no effect
on airway hydration, right?
So all the hydration that matters to your lungs
is in the windpipe.
So the cleaning of the nasal passageway, there's no correlation between that and your overall
long-term health with hydration and hygiene.
That's what yeah, it is a local hygiene which matters.
It really helps a lot of people, maybe who are also listening,
may practice nasal hygiene, and that actually works.
But it is not addressing the issues of respiratory health
while being an oxygenation that your rating hydration does.
And that's it.
So there's no real benefits for musicians or athletes
to the same degree obviously,
because of where the location is.
Yeah, right.
So I used, I would use that when I have a cold.
But then it's really, an effort, like an nasal congestion.
It's also uncomfortable.
By the way, have you ever done that before?
Yeah, totally, totally.
I hate that thing.
It's so awful.
I can never do it.
The water all goes on.
It's been through on the floor, at my ear. That's good. That's what you ever learned, if I know never do it. But the water all goes on. It's been through on the floor at my hair.
That's what he ever learned,
and he knows anyway.
Honestly, Jen, if I come back,
I'd love to talk about voice and singing.
That's for sure, thank you, Venshin.
I don't want to get in on right now,
but it's a super fascinating topic
and I know the place where air had reached the moon.
No, I'm sure.
Do you want to say in two minutes or less,
how it can help?
Two minutes or less, yeah.
So maybe people know that singers have known for a long time.
They need to have their language.
Right, you did say that though earlier.
Yeah, but what we've discovered now is that Fendt hydrates precisely the Lerageal region
that can make singers sing better.
And so I'm not going to get into it too much right now
because we're just beginning to work with some top voice
specialist, but it's an exciting...
I'm going to give one to a friend of mine who she actually...
Am I supposed to sit by, well, I shouldn't say, or maybe I should.
Who cares?
My friend of mine just told me yesterday that she's now singing the national anthem for the Super Bowl
Hi, my Cal I know where's my Cal so I think I'm gonna give this to her as a get as a gift
Oh, yeah, let me yeah, we can we can put yeah, yeah, we can we can get her get her smart so that she's just
Yeah, she's got a us a lot of cast-oons.
She's amazing.
She's got a great voice, not her ever.
And I know that's a whole other story, but.
That's exciting.
Yeah, it is super exciting.
But I'm gonna get this to her.
So then because I'm not a singer,
but I am someone who likes to exercise.
So just quickly, would it make me,
can I run longer and can I work out longer
with the chest or now? Right. Yes. So you can actually, so you can better
oxygenate your muscles and you can reduce the risk as you know, Jen, there's a real risk
of post-running, of upper respiratory infection and falling ill.
And so hydrating the upper airways
can both prolong and deepen oxygenation
and reduce risks of respiratory disease
or infection post-riding.
How about preventative, right?
So like if I like like for
example I feel myself getting sick and I start doing this yeah yeah yeah for
all the reasons that we describe you always want your your way to be
happens never a moment that night not today you never want your your ways to be
not perfectly hydrated because anything is coming in you want to think it out and and so you can never know
so
And everybody should just understand that the
Well, there are acute respiratory issues that we feel
There are long-term respiratory
consequences that are just honest right now and and one only needs to look at statistics.
So three times a day, whenever.
I love it.
Okay, so they could pick it up at where hellofan.com.
Hellofan.com and we'll probably be online for the next year or so before we show up in
stores.
And you will be showing up in stores?
At some point.
At some point.
At some point.
We'll kind of store something.
We don't really know yet.
Actually, it's really helpful because it's so new to know our consumers.
And we have a relationship with our consumers.
And if anybody buys a product,
though, we'll see we're extremely,
we spend a lot of time with the consumers.
And so we just want to make sure that this is a right
that people understand and that's been broadly used
before we're putting on a shelf
and not standing there with it.
I understand that.
This has been fascinating.
Thank you so much for being here.
Thank you. You're an amazing.
I've never had such a delightful interview.
Oh, well, that's so nice.
Thank you.
Well, you'll come back again.
I hope not here in Miami, hopefully, LA or Medicaid.
That'd be good.
Okay.
And you can also follow you if you want to know more
about your fascinating life, they where they find you
Instagram a David A.
Which they hear your Instagram. Sorry. I don't mean to laugh, but it's funny that you're on Instagram. Yeah
You see a message you're academic, you know, I don't actually you know, honestly
Yeah, so my my website is David ideas that calm and I got on the Instagram last summer
is data ideas that come and I got on Instagram last summer. Honestly, I might re-stolen out of Smoky's
rather than world's greatest UIUX designer and finish
and Silicon Valley.
You know, re-stolen out of Smoky.
And so re-stolen said to me, David, you know, you need to talk to people
and my fear of people just not getting it was such that I
made my first post four months ago. So yeah I'm really innocent when it comes to Instagram
but I'm there. I follow you actually so I know you're there. Well thank you so much. You've
been obviously at Delight and you know what a fan I am with you. Thank you. Thank you.
Everyone go follow Hello Fan and try it out.
Like I said, this is not an ad.
This is seriously something that I think is very helpful.
I know that your intentions are always so pure David.
That's why I really wanted to have this podcast.
Everyone, I hope you enjoyed this information and have a great one.
Bye. you enjoy this information and have a great one. Bye! We're having that the habits and hustle podcasts power by having this
Hope you enjoyed this episode. I'm Heather Monahan host of creating confidence a part of the Yap Media Network The number one business and self-improvement podcast network
Okay, so I want to tell you a little bit about my show
We are all about elevating your confidence to its highest level ever
and taking your business right there with you.
Don't believe me?
I'm going to go ahead and share some of the reviews of the show so you can believe my listeners.
I have been a long time fan of Heather's, no matter what phase of life I find myself in,
Heather seems to always have the perfect gems of wisdom that not only inspire, but motivate me into action.
Her experience and personality are unmatched and I love her go getter attitude.
This show has become a staple in my life.
I recommend it to anyone looking to elevate their confidence and reach that next level.
Thank you!
I recently got to hear Heather at a live podcast taping with her and Tracy Hayes and I immediately
subscribe to this podcast. It has not disappointed and I cannot wait to listen to at a live podcast taping with her and Tracy Hayes, and I immediately subscribe to this podcast.
It has not disappointed,
and I cannot wait to listen to as many as I can,
as quick as I can.
Thank you, Heather, for helping us build confidence
and bring so much value to the space.
If you are looking to up your confidence level,
click creating confidence now.
you