Habits and Hustle - Episode 149: Dr. David Edwards – Founder of Sensory Cloud and FEND, TIME’s Invention of the Year

Episode Date: January 4, 2022

Dr. David Edwards is a Harvard Scientist and the Founder of Sensory Cloud and FEND (TIME’s Invention of the Year). David is a faculty member in the Harvard John A Paulson School of Engineering & App...lied Science and a member of three national academies in the USA and France. His work on airway hygiene is groundbreaking and his impact in the health sector has been very influential. This episode has so many practical health tips and information that is coincidentally very fitting for this time we’re in. Do yourself a favor and kick the New Year off by tuning into this powerful episode! Youtube Link to This Episode FEND’s Website – https://www.hellofend.com/ FEND’s Instagram – https://www.instagram.com/hellofend/ ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email habitsandhustlepod@gmail.com  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Vitamin Water Zero Sugar just dropped in all new taste with zero holding back on flavor. You can be your all-feeling. I'll play and all self-care you. Grab the all-new taste today. Vitamin Water Zero Sugar. Nourish every you. Vitamin Water is a registered trademark of glass O. So today on the podcast you guys we have David Edwards. Now I'm going to say up front that this guy has accomplished so many things that this
Starting point is 00:00:41 minute or two intro will not even, practically touch the surface or scratch the surface, okay, the guy, I'm gonna try my best. He is a true genius. He is a Harvard professor, he is a graduate from MIT. He has been on the forefront of inhalable medicines for your lungs. He was on one of the pioneers who invented that.
Starting point is 00:01:04 He has been Time Magazine's on one of the pioneers who invented that. He has been Time Magazine's best inventor of the year, not just once, but multiple times. His newest project that is really dear to his heart, that he has been working on for years is called Fendt, and it is a true health disruptor, a huge game changer in our overall health. What it basically is, and we're going to go really deeper into it on the podcast, it's basically a miss that you inhale that helps clean and hydrate your upper respiratory system. Now why that's important is that because we are ingesting constantly dirty air, toxins, pollutants. And this is the way that you can truly clean out our system, our immune health.
Starting point is 00:01:54 It is what he's patented how it gets into our body is extraordinary. He's also an accomplished writer of textbooks and other work that has won many awards and prizes. He's also been on the forefront of developing new drugs and vaccines for diseases of poverty, such as tuberculosis. The list goes on and on. So I don't want to continue boring you. I want you to hear it from the
Starting point is 00:02:25 horses mouth, so to speak. I really love this conversation. I think it's super important, especially now, to really kind of get a hold on what we can do, to really level up our health, to really be truly healthy inside and a note, and enjoy this conversation. I really, really enjoyed having it with David. So I'm still a Miami. Still staying at the Carolan Wellness Resort, which I feel like it's like my second home. And I have to say, today's podcast I am very excited for, not just because I have a deep affection for our guests, but because he is seriously one of a kind who is probably the smartest human being that I know, probably and will be the smartest human being you know. And he's literally a genius, named David Edwards.
Starting point is 00:03:21 If you follow me on Instagram, I've spoken about him. We met at MIT. We were both speaking at this resilience fail lecture that they do. And I was very, very insecure because David was speaking before me. And well, his resume speaks for itself. So I want to just kind of give a couple of bullet points about David and you'll understand what I'm saying. So David literally, okay, so he is like a beautiful mind. So he is an MIT guy, a Harvard professor, he is one time magazines inventor of the year, not once, but twice, maybe even three times, that maybe I don't know about that time. But his latest, you know, time magazines, latest invention, it won for 2020. It's for this new product, it's called Fend, and it's not even a product. It's a disruptor in the health space
Starting point is 00:04:28 David is Really somebody who his background by the way, she's been I should say he is a pioneer not only in Airway hydration, which is what Fend is about but in What was that thing you called it earlier? You called it the inhale insulin? Inhale insulin. Inhale insulin. He sold his first company in under a year. The investment was a million dollars.
Starting point is 00:04:54 He then sold it for 150 million, probably now worth probably billions. And that's just one thing. But he really wants to make an impact, make a difference in the world. And he's done copious amounts of things around that. In 2014, he also was Time Magazine's best inventor of the year, once wasn't enough, with edible packaging. Packaging!
Starting point is 00:05:21 Gosh damn. And listen, and he's just, I think, a one on. So I feel like I've been yapping because I'm just so impressed with you as a human being. So anyway, thank you so much for being on this podcast. Hey, I'm super touched to be on it actually. That especially with you. Oh, you're, you're so nice. And I told David and I'm saying it again and I said it over and over again. Whenever he is involved with, I want to be involved with too because of the impact, the heart that goes behind it, his background, I mean, let's just go right into it. I know that it's kind of a complicated,
Starting point is 00:05:55 it could be complicated to understand, but let's start with Fend, right? Because this is really what is the, going to be a huge disruptor in the health space. It is the way that people, it's helpful for people for the respiratory systems with their hydration. So can you tell us kind of what it is in your words
Starting point is 00:06:19 and why you even decided to even create this thing? The first lesson. Yeah, well thank you so much, Jim. That's all crazy, crazy nice. Well, your listeners may not know that when we dehydrate, of course, we all know that hydration is really important for our body to function, for ourselves to function, and our organs to function. And so we are supposed to drink a lot of water.
Starting point is 00:06:43 Right. And that's quite well known. What's not so well known is that there's a part of our bodies that dehydrates faster than the other tissues do. And that's the part of our body at the top of your airways. We think of it as the windpipe. And you may not know, but the windpipe
Starting point is 00:06:59 has a role of not only cleaning the air we breathe, but also hydrating it. And it's super important that it gives up enough water so that the air you breathe when it gets deep into your lungs is completely wet. And if that didn't happen, you would dry out. So it's a really important job. So as we get hydrated by drinking a lot of water,
Starting point is 00:07:17 that goes up into our upper airways, but then it leaves. And so for many reasons that we can talk about today in lots of conditions, not only disease conditions, but athletic conditions, and also, when we're of large BMI, or as we get older, we dehydrate first here. So what? So the problem.
Starting point is 00:07:37 They are upper airways. Upper airways, exactly. And you're trachea, especially, and you have a larynx, kind of what makes you hear me. Right. All of that's up here, and it dries up. And you throw. It's it dries out. It's kind of what we think of as a throat, exactly, or literally it's the windpipe. So between my nose and my mouth, there's a connection to my lungs, and that's the windpipe, that's this long thing here. In the center of it is the larynx. Okay, so that's what I'm talking about.
Starting point is 00:08:02 So when that dries out, what happens is that the air you breathe gets into your lungs dirty. It turns out. Okay. You can think of this as a comb. Yeah, that makes sense. Yeah. I remember, keep it as simplistic as,
Starting point is 00:08:15 David's so smart sometimes, he doesn't even realize that that makes sense. So basically, why people get sick a lot is because, you're saying because we're dehydrated. We're also breathing in polluted air or not or air that's not necessarily clean. Yes, so it's important to, yes, exactly. Dry air and dirty air are both bad. Dry air and dirty air.
Starting point is 00:08:40 Air always has dirt in it and always has. There's a lot more dirt than there used to be, but it's always been an issue. And so the longs have developed a way of cleaning it by a hydrated tracheo or windpipe. And when it dries out and it can happen for two really, really good reasons in the environment. There's a lot of polluted air like you're living in California and they're wildfires or you're in India and there's a lot of air pollution. It can lead to this drying out or you're in India and there's a lot of air pollution, it can lead to this drying out, or you're breathing dry air.
Starting point is 00:09:06 And people may not recognize that we are relative to a hundred years ago, breathing really dry air. Either we're in air-conditioned environments or we're in a drying planet. And both of those things lead to a breakdown of the immune system in your upper airways. What do you do? So what you need to do and what we've discovered
Starting point is 00:09:24 is that by making droplets that are just the right size that when you breathe them through your nose, they land in your nose and here in the windpipe with salts that are in your body and also in the ocean, by the way, you can hydrate your trachea for six hours once you administer aendt. So this is what I so when people because when after I met you at MIT right I was like I was so excited I was telling everybody about you and your and and Fendt and the way I was describing it to people and tell me if I am accurate I say the reason why it's a game changer and the reason why this is such a disruptor
Starting point is 00:10:05 is because it's not only, you kind of patented and figured out not only how you're breathing it in, but it's the size of the molecules that your body can actually absorb it, right? So that's the secret sauce, right? So a lot of these other things that could be on the market, it's not even effective because it's not even entering your tray.
Starting point is 00:10:28 Yeah. So there's two factors. One is exactly what you said. The droplets are just the right size. People didn't understand this before. Like a normal nasal saline, for example, all lands up in your nose. And you're nose, right?
Starting point is 00:10:41 And it needs to get into the larynx and beyond. And so you need just, now you, people do breathe in aerosols of salt, but they go deep in the lungs. And what's important is that the salts not only have the right size, but they have a high calcium concentration. That's also new.
Starting point is 00:10:57 And it's the combination of calcium and the right droplet size that make this hydrate and last. Got it. So it's also the calcium. So why? What does the calcium do? So, what does the calcium do? So, I need to explain a little bit that when you do this, yeah.
Starting point is 00:11:15 So the calcium actually cleans up the surface of the air-weilining mucus to be clear. So calcium magnesium does the same thing, but a way. So, like if someone's listening to this or can someone else just do the same thing or is it because they can even they can put calcium in a different product but they're not going to be able to figure out the size of the actual molecule. So to be clear we are using infant and I can demonstrate fan for you just so there's a little mist of salt water that comes out. There's only water and two salts, which are very common. Right. They're in the ocean,
Starting point is 00:11:51 you're in your body, they're very common. This can be made in the developing world really, really inexpensively. It's true that we patented it. It's something that we own. It's something that we've invented. And so we will bring this globally. But in parts of the world, where people are dying, there are billions of life years lost on the planet with every generation by the fact of having dry upper airways. So we're committed. And the fact that it's so simple to make and so easy to do in getting this to people who need it most and can't afford it.
Starting point is 00:12:26 So what would we do before? I mean, it has, I should also say also, this was only on the market for only, once it was, it was because of the invention of the year for 2020, it was sold out in record time, right? So there wasn't anything even in the market. It just came back, you guys just got enough right now, okay? Yeah, so we, yeah, to get, we gave an early product to people, if we have 10,000 or more even in the market. It just came back. You guys just got enough right now. Again, right? Yeah, so we gave an early product to people
Starting point is 00:12:47 if we have 10,000 or more consumers in the United States who've been using an earlier version of the product. The actual product came out a few weeks ago, and then we sold out the stock really quickly. We'll be back in stock in January, and then we will hopefully not run out. We can produce as many as we need. And so now that we understand what the demand is,
Starting point is 00:13:06 we'll do that. So what were we doing before? Well, actually humanity evolved over millions of years, breathing humid, pretty clean, and pretty salty air. That's what we were doing. We were breathing just air that was pretty clean, pretty humid, and pretty salty. And so our logs got really good at dealing with an occasional particle, right?
Starting point is 00:13:27 So we did make fires and caves and we did have like wildfires. And so we were breathing dirty air before, but our lungs were able to handle it because they were used breathing pretty humid, pretty clean, and pretty salty air. And suddenly, over the last, particularly over the last couple centuries, mostly before then, but especially with the population of the last couple centuries, we're suddenly breathing air that is very different. It's way dirtier, it's way drier, and it's not too salty. And so what Fenn does is it takes really a breath of ancient air and it puts it in your upper airways and it makes it last for six hours. So when did things start to decline for us as like a... In the early 19th century and so I
Starting point is 00:14:06 don't know if you well know that as industrialization began to take place absolutely and so respiratory diseases like we know them today really trace back to COPD and asthma and tuberculosis really trace back to the early 19th century and and by the way I don't know if you know that in Europe initially and it was discovered that those who were not getting respiratory disease were the salt miners. Really? And so then the idea was to take people with respiratory conditions and have them spend at night in the salt mine. And they began to get better. And so something, there was a therapy developed actually. And so people now in LA or in New York City and other cities can go to something called a Halo therapy,
Starting point is 00:14:50 which is an attempt to mimic the salt mines between us. It's not done so well. And so it is something that can work, but it's not that well. It's not the only one. I did Halo therapy for the first time yesterday. And that's the way it was described to me. It was that it was like salt was being infused in this infrared sauna.
Starting point is 00:15:09 And that it was like great for your respiratory system. And then I thought of you. So there's also places, by the way, in New York. Have you been to them? I don't know. They might be other places, but I don't. I've been to New York, to Hill of the River. Yeah, actually.
Starting point is 00:15:22 Well, I've been, as if the same when they're salt worms? You sit in a room of salt? Is that what you're thinking of? Well, that is there are different forms of Hilithaiby, but in general, the attempt, in other words, normally you're putting salt in the air by some kind of a salt generator. Yeah, but in general, you're trying to mimic the salt mines.
Starting point is 00:15:43 And I just between us, the science of that is not Well known by the Hale of therapy field and so generally It's not so well done, but the the the origin goes back to a real phenomenon in really part of the industrial revolution and so okay By the way, it's not maybe just between us because people are gonna be listening hopefully in this podcast So it'll be between you and I and hopefully I don't know how many thousands of people yeah but still I like the idea of that. So what is in general what is salt that type of environment known to help? We say like okay helps the respiratory system. Let's talk about salt for a second.
Starting point is 00:16:25 Let's break it down. Okay, so it helps your respiratory system. Can you give me some specifics on what it helps and how it helps? Absolutely. So salt plays a really important role in our bodies in hydrating our tissues. And the way that works is that when you lose water in your body, salt concentration goes up because it doesn't evaporate. And actually the salt then pulls water out of the cells. There's a pressure, we call osmotic pressure. It's what happens by the way. If you swim too long in the ocean and you get the hide rated
Starting point is 00:17:07 Exactly what's going on. It's a salt pulling water out. Well, that's what the salt does in the body It's like when you've lost too much water and your tissues are salty. Hey, we need we need water Yeah, yeah, and so the salt pulls it back and so what you can do Since your airways always need water is by putting a breathing salt or putting salt just where it needs to go And the only place it needs to go is the upper airways because need water, it's by breathing salt or putting salt just where it needs to go. And the only place it needs to go is the upper airways because everything else is completely unified. If you put salt there, it actually not only do you put water in, but you're pulling water
Starting point is 00:17:33 out. So it augments the hydration of the upper airways. In a good way. In a good way. Yeah. So how would we notice it? Like, if, like, it it be something that I would notice? You would notice it.
Starting point is 00:17:47 And the way you would notice it, and people who use FAN, this is one of the first things they say is, you know what, I seek better. You know what, I have many fewer allergies, many are actually getting off allergy meds. And so, the very first thing you see is, gosh, my cytosis or my nasal passages are clearer. Some are pointing to the loss of sleep apnea symptoms or snoring. So all of this relates to congestion of your upper airways. And what happens is when you hydrate your upper airways,
Starting point is 00:18:17 it allows these a little silly to move quickly into clear things. And so suddenly your nasal passages are clear. And so that's a first thing. Another thing that you may notice, actually, if you're sensitive to your larynx, and there's a couple of reasons you might be either you're a singer and singers, of course, have hydrated their larynx for a long time, you'll notice it would be, when singers use this, they're mean, oh my gosh, my larynx is
Starting point is 00:18:39 hydrated. You may be a runner and you may have exercise induced asthma, it happens here. So you'll notice with Fand it doesn't happen because it's hydrated. So you're hydrating your upper airways, causes many benefits. You could observe immediately clearance, sleeping better because when you sleep as you know, you become an obligate nose breather. Therefore, if your nose is clogged up you don't sleep so well and these exercise induced asthma events you don't have and so those are things you might immediately notice when you take fend it's very much if you're like used to diving in the ocean
Starting point is 00:19:15 it's very much like diving in the ocean and coming out so you kind of it has the salinity of the ocean and so you sort of feel like you've been in the ocean keep coming back you got plenty of space! Oof, not how you would have done that. You like working with people you can rely on, like USAAA, who has helped guide the military community for the past 100 years. USAAA, get a quote today.
Starting point is 00:19:38 So you're winding down with a podcast. Sounds like you have no plans to leave the couch tonight. Nope, you just want to unzip your jeans, slip on a pair of fuzzy slippers, and rip open a bag of skinny pop popcorn. Because the only place you're going tonight is the bottom of this bag of popcorn. Well, first of all, I wanted to say to people, this is by the way not a commercial or an ad. I know it sounds like it because we're keeping saying fenn fenn fenn. This is not, this is seriously a situation where it is so what you're doing and what you've
Starting point is 00:20:15 done is so groundbreaking that I really do think it's so beneficial for people who have so many different like health issues. You know, if they have asthma, if they have allergies like I do, if they're just like walking around the world, like we talked about deep being dehydrated, but also you were just saying something that I think is really important, like for singers or for athletes, right? Because athletes who are constantly doing this, they would constantly be dehydrated. Can I talk briefly about our study in India?
Starting point is 00:20:44 Can I do that? Can I tack up briefly about our study in India? By all means. Can I do that? Because in fact, we've discovered a lot has been discovered since the start of the pandemic, and there's been a lot of resources and people have cared much more about the air they've reated. Really? So we've been discovering, and what we've discovered has helped us
Starting point is 00:20:59 understand why this is so fundamentally important to athletes and ultimately to singers. And particularly, the product was being used in India and Bangalore at the height of the Delta pandemic in the spring of this year. And the woman who was leading the clinical trial was dealing with death and dying every day. And they began a treatment study. So COVID-19 patients coming into the clinic
Starting point is 00:21:24 were either given a control nasal saline or a fend, three times a day, three days. And the results of the trials showed that the treatment group, all of their symptoms were eliminated. The rescue therapy went down, which was all pretty amazing, just three days of treatment. But what was most amazing was that the oxygen saturation went up in all of the fen group. And so the question became why is that? Normally in COVID-19, your lower airways become broken down and they don't absorb air.
Starting point is 00:21:54 But if we're delivering to the upper airways, why would that matter? And so we all got an Apple Watch and began to measure our own oxygen and what happened when oxygen fell at night, or when we exercised, and you fended, and we found that the oxygen saturation went up. And it led to our most recent article,
Starting point is 00:22:11 which is in review right now, with Nature's Scientific Reports, where we showed that when you exercise, by the way, the same as it turns out to be when you sing, your trachea dehydrates, your larynx dehydrates. And when that happens, that's another problem. Why? Well, the larynx is where you have your vocal cords
Starting point is 00:22:34 or your vocal folds. And those things have to open when you breathe in, and close and breathe out. And when you speak, they vibrate like 100 times a second. So they have to be really wet, to be elastic. And so when they dry out, they don't open and close as well. And therefore, air doesn't get in as well. And so what we found is when everybody knows that when you exercise, oxygen saturation falls, but what we've discovered is that part of the reason why it falls is that you're not getting as much air in. So you want,
Starting point is 00:22:59 whether you're seeing or exercising, to keep this hydrated, to get a maximal oxygenation of your body. And what's the purpose of what is that? What is maximal oxygen? In a very easy way to understand. Your glottis or your larynx, your windpipe opens up as far as it can. Oh, okay. That means that as far as it can, you get all the air you need to do. So you perform better. So you perform better. Okay. And you also have less risks, which at some point we should talk about respiratory droplets of the can, and then we add some more layers here. Sure.
Starting point is 00:23:34 Okay, yeah, just make it even more complicated. Okay, let me ask you something though, because if you're talking about dehydration, dehydration, what's the difference if we just drink extra water? How does this help if we're drinking extra water and or electrolytes? So drinking lots of water is a really good idea and drinking the right electrolytes also when you're exercising is really important. What's important to understand is if, for example, I drink a liter of water. Will that water end up in my trachea and my larynx? Yes it will. Will it immediately end up there?
Starting point is 00:24:18 No. And will it actually be as efficient if I drink a liter of water or I deliver 10 milligrams of salty water here, what is the difference? Well, if you're delivering water where it needs to go in even a very small amount is a much more efficient way of hydrating your larynx and your trachea. And it's important to understand that when you're exercising or when you're not and just breathing dirty air or breathing dry hair or just breathing a lot of air. I don't know if you understand,
Starting point is 00:24:53 I'm sure you understand that James Nester and his recent book is pointing out how much air we're bringing too much air. Well, wait, I'm gonna ask about that. Yeah, no, no, no, no, that's good. Yeah, go ahead though, you can bring it up, go ahead. You're saying it. Yeah, so so James Nester in his book But most people probably don't know who that is, but he's somebody who is a journalist who wrote a book called Breed that is Well, you could talk about it because you know them more of the science behind it. Yeah, so it's a phenomenal book
Starting point is 00:25:19 It is called breath and it came out in the last year or so. And in his book, James, who in his previous book was looking at freediving and what happens in your lines when your CO2 levels are increasing. And so understanding the ancient right of breathing that is documented in all ancient civilizations that really points to the importance of breathing through your nose. And he points out, and this has been discovered by looking at skull shapes and so forth, that our skulls have evolved a lot, actually in the last 150 years by virtue in part of eating the wrong thing.
Starting point is 00:26:03 Actually, eating increasingly processed foods among other things are chin has fallen back and we're not chewing as much. And one of the consequences that were more obligate mouth breeders and the consequence of that is we're breathing in too much air and among other things, we're not hydrating our larynx effectively. So James doesn't get into this, but he's pointing out the fact that nasal breathing is the
Starting point is 00:26:34 natural form of breathing and breathing a lot less air than we do right now. Because we're breathing so much air through the mouth, we're needing to hydrate way more air than our bodies are capable of. And so even though you're really well hydrated, you can still be dehydrated in your upper earways. So how did you come about this whole thing, right? So can we talk a little bit about your background and the evolution of your career because like from where you how you even came to this this kind of realization Well, I began an applied math and I had a very small audience and I had a couple textbooks And there was a problem in the 1990s and it was related to lung disease and the fact that you can't really Analyze the lungs very well because they're very complicated
Starting point is 00:27:20 And so people were beginning to look at Harvard and what happens when you breathe in particles and you breathe them out, you look at what comes out, can you figure out what's going on in the lungs? We at Harvard already? At Harvard. I was at MIT at the time, but there was researches at Harvard that came over actually. So we have all this data, we don't know how to understand it. So I modeled it and I was just interested in the modeling side of it. I met somebody named Bob. Well, before you go, that keeps you just tell the story because I think this, I want to go back even further, right? Because I think, like I said, you're so fascinating to me.
Starting point is 00:27:51 So I want you to go back to like your beginnings, right? You're from, when you're like a kid from Michigan didn't come from anything. You were cleaning carpets like to go through, to go to school, to go to community college. And you know you were doing that. Tell us how you even went from that. Can you never thought in a million years
Starting point is 00:28:11 that you would end up never mind doing what you're doing now, but at Harvard as a professor or at MIT. Can you just talk about how you even ended up at MIT because I think that story is really amazing. And I humanized it. So you didn't make you feel like for me. So yeah, I was cleaning cars and so I actually, Finn, it was finishing my undergraduate degree.
Starting point is 00:28:33 And I hadn't applied to graduate school. And I turned on the math of the last time. And my advisor said, have you ever thought about IIT in Chicago? And I have not. And he got me in. I've actually knew somebody. And I was at IIT in Chicago at a professor from MIT
Starting point is 00:28:44 came by to give a talk. And he saw what was working on it and invited me to come to MIT. Well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well, well were like, like I said, you were clean the carpets and you were trying to get yourself through your community college in Michigan. Then someone said, you okay, go to IITG, you got IIT. IITG. IITG. You're a little institute of technology. Okay, so then you're there. And then some random at my tea professors was like passing by and saw your beautiful like, like, algebra of some kind, liking goodwill hunting. Yeah, it was not exactly a good way. professors was like passing by and saw your beautiful like out of broad of some kind liking good will have to. So it was not exactly but it was. He gave me the talk.
Starting point is 00:29:30 He gave me the talk. Yeah. And we had he knew my advisor and he saw what I was interested in. And I was interested in theoretical things that my advisor didn't wasn't specialized in. And therefore he said, well, maybe let me come in with me. And my advisor was really delighted to have a student at MIT. And so he said, yeah, OK, go.
Starting point is 00:29:50 And so I went about a year later. And so to get to that, so honestly, I showed up. So it's all your formulas that he was so crazy about. And then I was ahead that, I mean, this is aesthetics, where I talk a lot about aesthetics, actually. This guy, his name is Howard Brenner. It's amazing scientists. And so I ended up getting really,
Starting point is 00:30:07 I'm aesthetically inclined. And as I went on, I'll come back to this, I just went on. I was just doing this really arcane kind of applied math. And at one point, my parents were like, what do you do? And I couldn't really explain to them what I did. One bite at dinner, I said,
Starting point is 00:30:22 what do we do? You said, what do we do aesthetics You said, what we do aesthetics. And that really blew me away. I was like, yeah, it feels like we do aesthetics. But there's something about aesthetics. And I'll come back to the answer the question that, you know, in science, truth is reproducible. What do you mean?
Starting point is 00:30:41 You could, if something's true, it can be reproduced. That's kind of what the meaning of truth is I mean, I'm simplifying and good. Yeah, and in the and in the arts truth is expressive of a Experience and I'll just leave it at that. I'd love to talk more about aesthetics, but there's a different idea of a true character in a play, for example, versus a true formula. But in math, the two come together.
Starting point is 00:31:17 So you can look as a mathematician at a page, and the way it looks aesthetically, it's true, just visually. Actually, you can immediately see, it's true, just visually. Actually, you can immediately see that it's both reproducible and beautiful. Yeah, oh, I see. So there's something to it anyway. So I went to MIT. I'm at MIT, and I did. Well, the MIT guys saw your, again, your beautiful aesthetic math,
Starting point is 00:31:42 for me, was like, wow, you belong at MIT. And then you went from the school that you were in Illinois, went to MIT, and that's you even ended up at MIT. That's right. Okay, now continue. So. You are like goodwill hunting. I'm not well.
Starting point is 00:31:56 Well, whatever. That was my story. And so I ended up at MIT. And honestly, I was very free, right? Because nobody had any expectations of me, nobody knew who I was, and I didn't, anything was possible. And so the question is, what do you want to do? So I was fascinated with what I did,
Starting point is 00:32:15 and I had a good relationship and with my advisor. And so I ended up writing textbooks, and I lived in Israel. I was kind of going back and forth with Israel. And I lived in Israel. I was going to go back and forth with Israel. And I just had a really free life. Oh, well, well, well, well, well. You're writing textbooks. OK, that's one thing.
Starting point is 00:32:33 Then you end up going back and forth to Israel. Why? Well, what were you doing in Israel? So when I finished my PhD, my head issues with my dad, obviously. And so I was kind of wanted to get out of the country, and I traveled a lot with friends, and I had, and he was a, came to do a residency, a professor at Technion, which is a university in Israel, and he was interested in me coming
Starting point is 00:33:01 and working with him. Tell people what Techn on it, because I- Tech did is kind of the MIT of Israel, and it's in Haifa, and then more of that part of Israel. It's where all the best ideas in the world basically are birth to create. Techion is like a world renowned. It is like MIT, isn't 2.0 kind of?
Starting point is 00:33:21 Yeah, it's an amazing engineering institution. So anyway, I went and spent more or less four years back and forth between MIT and the Technion. And actually, that's when I wrote my books, going back and forth. It was super liberating for me to be living in Israel for lots of reasons. And so to kind of come back, here I am writing these books, and I met the woman who's going to...
Starting point is 00:33:51 Aw, here's a clean mix. That's so cute. No, I mean, what was interesting is at this point, I'm a very out, I'm a very just into my world thing. I had a very small audience and I was happy with that, frankly, and my life was super happy. Yeah, French, but very similar, we had very similar yeah so yeah the idea sharing my life is very cool and then it's like well I needed a job right and so what am I going to do and so then I well, I'd get an academic position, right?
Starting point is 00:34:48 And so I apply and I got this position at UC South of Barbara out to him. So I applied math guy. And I'm a student. I see a man or woman in Israel. I met her at MIT. I was doing it. Oh, in MIT.
Starting point is 00:34:59 She was doing a PhD at MIT. And so I was going back and forth between Israel and MIT. And while I it had many other relationships I've never met somebody who was like me and so I was pretty happy being alone and So yeah, there was something really magical there. So it's like well, what do I think that I like? I used to and then and then California got a money that year and so what do I do? And so I say all of that to say that I got into long work because I had to, because suddenly my implied math
Starting point is 00:35:29 was not kind of giving me a job that would allow me to make my wife, you know, money? Yeah, money, by the way. And so I was, what do I do? And so I began to think about how to apply my applied math and the lungs were kind of an issue then. And then in Hill, Islam was the biggest thing in pharmaceuticals at the time. And another mentor at MIT named Bob Langer, who's the most invented man in American history,
Starting point is 00:35:57 amazing, amazing man, gave me a few papers on Inhill, and said, how could you do that better? And so that's when I came up with this idea that we could make insulin like a whiffle ball and then we could get it into the lungs and a really simple inhaler. And look by the way, very much like what that kind of looks like. Yeah, so what that my name is, what this is name, Bob Langer. And isn't that Bill Gates' mentor? Well, he works with Bill Gates a lot. Oh, yeah,, yeah. Okay. So that's how you became like the pioneer or go-to guy for inhaler. Yeah. So what happened was that that happened. I got a lot of attention for that and where were you working now? You're working at the UC San Obamac. I
Starting point is 00:36:39 had no accident. Then I did get a job at Penn State University. And so I left to start this company. And then when we sold it, and I got a National Academy of Engineering, I was recruited to Harvard. So I started to teach at Harvard in the early 2000s. And that's. Well, this is the first company that you, that the company, the called Air. Air.
Starting point is 00:37:01 Well, you see. Right, Air. And that was your first company. And that was how many years ago, now we talking. Well, we sold it 22 years ago. We started it 23 years ago. Wow. Okay. And that was the one that was where you raised one million. It was sold for 150 million, like in a year. Yeah. And then, uh, and then what? So then now you have all this money. Yeah. So actually it was a big life moment for me, obviously. And so I, I personally gave money. Yeah, so actually it was a big life moment for me
Starting point is 00:37:25 Obviously, and so I I personally gave away a lot of money because it was kind of felt guilty about it How much did you give away? Oh half of our money we give away to Charity actually so we created a charity for kids in Boston and in Paris and and working in you know creativity basically You gave away half you gave away 75 million dollars of a hundred I didn't have one all the company by the way, but I had a significant piece of it So and you give it away to charity. Yeah for kids. Yeah, so wow then the anthrax scare happened
Starting point is 00:38:00 So I'm now starting to use it Harvard anthrax happened and then the DC, Washington DC, the government had a meeting where they brought in all the different relevant government agencies and then scientists who could help. And the question was, well, how do you keep bioterrest from weaponizing anthrax basically? And I in a way had weaponized insulin, and so they said, well, what can we do? And so that's when I made an observation that, well, actually, even a better thing is to protect us from any bag. And so that's when I found that if she put salt
Starting point is 00:38:34 in the airways, you got rid of these little respiratory droplets that people may have heard about because of COVID-19. And basically, when your airways dry out and you get dysfunction of your clearance, you get these little droplets, you look with breaks up into droplets and they can carry infection to others
Starting point is 00:38:50 or deeper into your lungs. So I observed that, published that and it led to another company. And you know, called Pometrance. It's a public company right now. It was focused on this problem and then nobody really cared much about this in the late 2000s. So it's now focused on,
Starting point is 00:39:08 it's a public company focused on chronic respiratory disease. But I, meanwhile, many things to say, but I had come involved in the developing world. I was funded by the Gaines Foundation, and I was developing enough for Providence South Africa for in the world. How did you become, whoa, whoa, whoa, whoa. Okay, how did you become, so that company
Starting point is 00:39:26 that you just went public about that, were you not involved anymore? Did you be, I once again, it kind of for me lost its soul, or at least the soul that had when I started it. So by 2010 I got off the board and it became focused on what it does now. And so, and I, you know, I'm a pioneer.
Starting point is 00:39:50 I'm someone who enjoys doing new things and discovering new things and ultimately bringing value to lots of people. And that was just not a pathway that was taking me there. So, you're not financially motivated or money matters for sure but at some point as we get older you're really really interested in impact and you know I just two things honestly Jen I really enjoy creating and I enjoy the kind of people who create and particularly when you're creating things that are new which is a very vulnerable, youthful thing to do. And then I enjoy impact and those two things really meet
Starting point is 00:40:32 all the way when there's a big need. Why would you do something new with nobody really needs it? So then that puts you in a very, so I, yeah, so I ended up spending about 10 years really understanding how to bring health and wellness to the air to people anywhere and it led me to- Well, the bill gets, you know, honestly, there's this moment with the, so that we developed this not-for-profit inheld BCG for vaccination against TB or inheld antibiotics. And but it became clear to me,
Starting point is 00:41:16 and to many of us, that's never going to reach commercial markets in Africa because there were no commercial markets that Africa would bring into the people who needed it. And so I was very frustrated and felt like a fraud actually because it was like we were claiming we were gonna do all this good, but it really wasn't gonna happen. And so I So what happened to it? It well, honestly
Starting point is 00:41:40 The drug is in is moving through clinical trials with the NIH The drug is moving through clinical trials with the NIH, but this is a really a different topic, but a big topic. How do you bring health and wellness to everyone? And a big issue of our modern right now, right? And that kind of gets back to what we're dealing with here. So I really have spent 10 or 15 years really understanding how people breathe. And how can we help that way of breathing bring broad benefit. And it is totally full circle. It is totally full circle. My son who was filming this for a half hour. He was filming us. He kind of knows this from the
Starting point is 00:42:20 early days. But it's all the work that I did in Paris for in hell chocolate or in hell cocktails or even. Again, no idea what you're talking about. With in hell chocolate, you said before we started, you were talking about the fact that you created some, what was it? Like a chocolate that kids can smoke. Yeah, so you breathe in like a whistle kind of the opposite way. Breathe into a cylinder.
Starting point is 00:42:52 Chocolate. Okay. And what comes into your mouth is pure chocolate, but the particle size is just right that it falls in your mouth. So even though you're breathing your lungs and it falls out in your mouth. So you suddenly get a check of what's interesting is that chocolate you take is in the food form. Yeah. And when you swallow often you don't get all the chocolate taste because it kind of goes down to the mass. And so a lot of what you eat you never taste in the food form. But when it comes in as just the little particles, it's like this really
Starting point is 00:43:19 massive experience. And there's very few calories. There's all no calories. So you can inhale the chocolate without any cat like barely any cat. Where is it now? Well, so this is a pretty funny story. It was a quite hot in Paris and then when it came to the States Chuck Schumer got wind of it and I am in Amsterdam with my family on vacation and I think I was in the bath And I get a call from a former student who was leaving this company saying well Chuck Schumer just went on national television and said this cannot come and because he thought it was going in the lots And so I want the FDA to stop this and so it took several months for the FDA to acknowledge that we had clinical data that showed it didn't go into the lungs and it was okay. But that moment was kind of lost. And to be honest, a lot of
Starting point is 00:44:11 this work over the years was discovering a language. And it's really not easy to help people help themselves. It's super hard to figure out how to improve life actually. So we kind of were just exploring lots of things. So just a junk to fend. I mean, before he's your Can you do Finn on the side and make that chalk at the number one priority? No, that's not gonna happen. Oh gosh, because I think people would really love that. I'm telling I would anyway. Yeah. That's amazing. Yeah, it's pretty fun. Oh wow. Okay, so wait, when did, because in 2020, 2014, you won again, a Time Magazine's edible packaging. I don't know why I keep my forgetting that.
Starting point is 00:45:12 So was that bad? Nothing to do with the inhalable chocolate, obviously. No, no, so that was my big moment in Africa when I decided that I needed to change things, that I saw on this pack. So wait, wait, so there's so much to like unpack with you. I'm trying to figure out chronological. So you were doing the Bill Gates Foundation thing with the tuberculosis and all that. You kind of like were not so thrilled with that whole process. Then that's after that is when you created the edible packaging. Yeah, so after that experience in Africa, I moved my family to Paris and we opened the culture. We guys always moving everywhere. We've been pretty toggling between buses and Paris, but we lived for several years in Paris and I
Starting point is 00:46:02 had an innovation center with artisan designers, a public cultural center, but we lived for several years in Paris and I had an innovation center with artists and designers, a public cultural center, where we did experiments at frontiers of science, and lots of great artists and designers who were in country, which for each start, and the experimentation led us led me to food, and both food as air and food as food. And we can also this is be forward to the Enhanable Chocolate. This was all the Enhanable Chocolate was already the beginning of that adventure. Oh, okay. So yeah, there's a lot that we did in Paris over 10 years. And anyway, the whole point of edible packaging and
Starting point is 00:46:40 the company's now called Incredible Foods dot com. And it's not that right. So yeah, it's actually, it's now coming to a really important moment. So basically the idea is that if you, how is our food system going to become not only a sustainable reach-enerative, as it was forever, it's gotta look inevitably like what it did look like, right? And so you've got the apple tree,
Starting point is 00:47:03 we have the apple just now, or the grapevine. And so you've got the apple tree. We have the apple just now, or the grape vine. And so there's food is produced locally. It's sort of taken from the vine in a food form that keeps all of the moisture and nutrition so that you can bring it to your cave or wherever you're going to go. Some place local and consuming it like two weeks
Starting point is 00:47:20 from now or a week from now. Not put it on a plane and flying around the world, but you kind of eat it in the apple orchard kind of vicinity. And then when it's done, it sort of neutrophies the earth. And there's this sort of a cycle that's regenerative. That's absolutely where food is going
Starting point is 00:47:37 and then we're generating food, movement, and all of that is happening, but you needed a food form. You needed to be able to take any food or liquid and put it in a grape. And you needed that skin of the grape to keep the water inside. And so that's what we invented.
Starting point is 00:47:51 If you ask me, David, how my life and my career can have the biggest impact on our today, it's effect. And it's salt and water. It's a product that can be re-conversation with the WHO right now in billions of lives, you know, people who can't afford it apples. And it can make a significant difference. I haven't mentioned, but over the last 20 or 30 years, the science has become quite clear that dry airways hurt COPD, asthma, influenza, RSV,
Starting point is 00:48:35 allergies, COVID-19. Our ability to hydrate the upper airways can have just a massive impact on health and I'm committed to making that happen. I know, if anyone can do what's gonna be you. Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate for the all warm. All fuzzy, all self-care, zero self-doubt you. Grab a with love today.
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Starting point is 00:49:28 Croger, fresh for everyone, must have a digital account to redeem offers. Restrictions may apply, see site for details. Save big on your favorites with the Buy 5 or more Save a Dollar each sale. Simply buy 5 or more participating items and save a dollar each with your card. Croger, fresh for everyone. So, what's the process? How do you educate people by the masses or something like this? Because it's like, first of all, it is complex.
Starting point is 00:49:56 It's complicated even for people when you even explain it because of lots of different pieces of it. And the other issue is, this is a lot of different things that I'm aware of in the space, of wellness or health. A lot of times you don't see, you don't understand what you don't see, right? So, like, does everybody, if you don't have an issue, does it, like, if you, does everybody automatically feel better or some people they don't like how the educational process is
Starting point is 00:50:27 a really great question. So of course doing anything goes really difficult. Just to say that the pandemic has had a major impact on changing behavior and the work comes to hygiene. And I am pretty confident that while this, I agree hydration is far broader to human health and wellness, it would not have reached the scale of attention, had it not been an effective intervention for COVID-19. So that's been helpful. We are wearing masks, we weren't wearing masks before. But at the end of the day, as you say,
Starting point is 00:51:02 it needs to be for some, how do I even know that I'm really better? I know when I'm eating bad food. Right, right. But at the end of the day, as you say, it needs to be trusted. How do I even know that everything better? I know when I'm eating bad food. But do I know it every day? Well, about 90 million Americans actually have a respiratory condition. There's a big, big people. 90 million. It's a big group of Americans who have some kind of respiratory, like you do, right?
Starting point is 00:51:19 The allergy. Like allergies. Who would follow under that category? Allergies, asthma, like we said, sleep apnea. Yeah. Or... And COPD is a major, some chronic obstructive pulmonary disease. But it would fall under that category, allergies asthma, like we said, sleep apnea or apnea. And COPD is a major, so chronic obstructive polymerase disease, which often begins with an asthmatic kind of state.
Starting point is 00:51:35 It ends in a pheasantum. And so what happens when you breathe dirty air, the particles get deep in your lungs, if they're not cleared well. And it leads to air reconstruction. You begin to have difficulty breathing, but eventually it really erodes your gas exchange region of your lungs. You can't breathe. It's a diet of a sphixia, so it's horrible. So that's the the biggest burden of respiratory disease in the in the chronic respiratory disease, but influenza, I mean all these airborne pathogens are risk-
Starting point is 00:52:14 It's heightened by actually having a poor, a functional life center. All, yes, dry airways, and so we know that if we can keep the airways wet it will have a massive impact on life, maybe you and I discussed this earlier, John, 30 years ago. There was a study called this Harvard Six City study where they looked at what happens over a 10-year time frame. If you're breathing air that has 10 micrograms per cubic meter of small particles in the air, we're 30.
Starting point is 00:52:46 Okay, so today in a California wire for the pharmaceutical you typically 30 and above, same thing in Bangalore, well, the difference is three years of life. And so your life is reduced by three years on breathing, you know, air that's three times as dirty as it is here today in Miami. And to give that perspective, if we eliminate all forms of cancer, we would prolong human life by three years. So that impact of really dirty ear. Is not only is it allergy not a great thing, that is asthma, that's bad to live with, we're short in life and it's an easy thing to do. It's an easy thing to help people live better and longer. No, that that might actually it doesn't make sense. So it's a question of like educating people. That's why I
Starting point is 00:53:40 want to do this podcast because you don't, people don't know what they don't know, right? So having this information out there is, I think, really helpful. So I have a couple other questions. So we said, so you said actually something that was interesting. Do you have any other, by the way, any other facts, like when you were doing all the research on this, can you give us some like actual Hard facts or stats that you did find big studies that you did Yeah, so we have done since the start of the pandemic eight or nine I think human studies and we published several articles
Starting point is 00:54:19 With the results of those studies. So what have we found? We found that I should demonstrate how this works exactly. So you squeeze this... Most people are probably listening, not watching, but you can still see if you are not watching. All right, so you place this pump spray in front of you, you know, as you squeeze it, and then you breathe in the mist deeply, it takes about four seconds, and you want to do that twice. And what we have found now repeatedly in all of our human studies is that these little respiratory droppings I mentioned are cleaned out of your airways for about six hours once you administer fed. once you administer FED. And depending upon how dirty your airways are, they clean a lot so that the cleansing ranges
Starting point is 00:55:10 from 50 to 99% of all droplets in your airways. We have in our COVID-19 study that's under review right now, shown that we can, if you happen to be affected, we can lower symptoms, in fact eliminate symptoms on daily treatment. So, what are we doing? We're making the upper airway says,
Starting point is 00:55:34 you may know when you're infected by SARS, COVID-2, it typically lands in your upper airways. And if it stays there, you don't get symptoms. And so what we found in the study is that, by daily three times a day treatment you could eliminate symptoms and then increase oxygen. So that's the other thing that we found is that when your oxygen falls and particularly when it falls significantly, we're talking about down to 96, 97% or
Starting point is 00:56:01 obviously below 95% Fending often raises your oxygen saturation by opening up your glottis and And that of course has really significant impact on exercise and sleep apnea issues. So you said something earlier I thought and you know before and then we went on this, I took you on a tangent though, but about like, I understand now better, like how you, the evolution of how you got to creating Fend, but how did you figure out it was the size of the molecule
Starting point is 00:56:36 that was the problem at PenaTrey? Did you do like 100 different? Well, yeah, so that's what I've been doing. The last 20-something years in aerosols is because of my math background knowing it's quite a bit of data that's been gathered in frankly back in Germany 30-40 years ago. And honestly in a radiation context, but it was sort of understood that if the droplet has a certain size, it goes to a certain part in the airways. And because it's a pretty complicated gen, it depends on are you breathing? Is it my pushing it in and is it a droplet or a particle?
Starting point is 00:57:13 People are kind of confused. And so they have scientists generally have very simplistic ways of thinking about it. And so, yeah, I knew it from the math and then we did the experiments and we the NSE it works So it's funny because when we started this work again in the I had done work in the 2000 We started again and then started the pandemic and started to publish Many in the field were surprised by the results and so we just kept kind of plugging forward to publishing publishing And we just did a meeting in Los on with kind of plugging forward to publishing and publishing. And we just did a meeting in Los Angeles with
Starting point is 00:57:45 several members of the Nobel Prize Committee and the Nobel Prize Candidates on this topic and the air we breathe. And there's a real consensus now with the scientific community. So it makes sense. But like many things in science, it doesn't make sense at first.
Starting point is 00:58:01 Right, or just you're gonna, it takes a second to get your head around it, right? Cause you don't know what you don't see sometimes, right? Like you don't see it, you don't know. Now, like what happens if someone, because you just said you've gotta use it every six hours, right? Yeah.
Starting point is 00:58:13 So what happens to people see a visit or not, not visible improvement if they use it once a day? Like what happens if they use it just once a day? Well, any hydration is better than no hydration. Yeah, so that's for sure. Like what happens at these are just ones a day? Well, any hydration is better than no hydration. So that's for sure. Yeah, I mean, I think it's important to point out.
Starting point is 00:58:31 And if you buy the product today, hello Fedaka. You get the product and you get a little note for me saying that I believe so strong. Hey! I believe so strong. Hey, yes, I said that if you take a breed better challenge 21 days, I will give you your money back if it doesn't improve your breathing. So that in the breed better challenge, you get a little one minute video for me every day. And I help people educate, I help them understand for what's going on. So how do you measure this?
Starting point is 00:59:02 How do you know it works? And then why does it matter long term? So there is this real effort to educate and but it's It's so it's true that if you do it once a day, that's helpful If you were asking me David of our deal once a day, what should I do it? I think it depends on who you are Obviously if you're going into an environment going outside or you're wearing a lot of particles in the air or pathogen or if you had night you have problems with sleeping and then we have dirty air in our bedrooms
Starting point is 00:59:36 too. It may be at night so it could be the morning, it could be at night. If you're an athlete do it before and after you exercise. but if you go into one before or after because before it will help you but after I would do it before before yeah I do before and which like would you say I know you're not going to say because of the legal reasons but if someone with potentially getting COVID or with the flu. Or can it actually get rid of allergies? Yeah, so I think that the data's really strong that hydrated the airways, lower risks of COVID-19, the lower risk ones, the lower risk allergies,
Starting point is 01:00:23 that data's really, really long. We have lots of feedback from consumers. I've been saying that most consumers have bought the product out of fear of COVID-19. Most are using it because they feel better. And the three things that they say most is allergies, I mentioned earlier, sleep, and then the exercise of do sass on. So, you know, we can't, well, the company can't,
Starting point is 01:00:50 like a mask, it can't market itself as a drug, it isn't a drug. We can do the science, and so if if people look at our science, people's either on my website or elsewhere, they'll be able to follow a lot. We are doing many further studies in that regard. What would you say? Because to me, I actually did use, and I was very purposeful. I used it word like I do think it's as a disruptor in this space.
Starting point is 01:01:22 Now, what would you say for people who would say, you know, this is just another gimmick or a product in a wellness space. The problem is in that wellness or space and wellness, fitness, health, whatever you want to call it, every day there's something else that says it's going to do something for you, it's going to improve something. How is this not going to just be a product? Because then it is a product that people have to use three times a day and really kind of take on like a more of a philosophy, which is the hydration and. Well, I just want to say, John, that the difficulty of having a non-regulated or non-drug product
Starting point is 01:01:59 is that you're in competition with homeopathic solutions and lots of marketing claims that are really difficult to deal with both for consumers Right for anybody for it's like overwhelming to be a little bit more. So what we've done and I just invite people to Explore our story Is we've been very cautious actually over the last two years we've been doing the science and getting the scientific committee on we have a marketed very aggressive way at all. We will become more aggressive marketing in the coming months but in really a concert with international scientists I would just ask your listeners to look into the work that we're doing with international scientists to there's a not for preface called next breath to bring this intervention to
Starting point is 01:02:52 people around the world. What is that? What's next breath? I don't know what that is. Yeah, next breath is a not for profit. It was created alongside our company and it's led by Laurie Karnath who who was the President of the Explorer's Club, and they organized the conference in Wazat a couple months ago. But if you go to the next breadth.global, you'll see the work that they're doing. But the attention ultimately, if you look closely, you'll see the intentionist degree in center-vention to the parts of the world that are dying principally by respiratory disease. So I don't think this is a typical story that you would associate with many supplements
Starting point is 01:03:36 that work really well. So I think there's something here that's kind of belongs to our moment and has that sort of authentic journey. Well said. Well, okay, is there anything else that we didn't cover about you? I mean, you can come back anytime because you can be like my go-to on hydration and overall hygiene and health, is there anything? What's the next year? Like what would be ideally in your brain? What would you like to see in the year?
Starting point is 01:04:15 So my dream and we're on that path and advancing on that path this year is really a goal is that ultimately 8 billion people in the planet are practicing air-riching including the 3 billion who can't afford not to and can't afford to. Making that happen is a matter of bringing out a brand that people trust that actually delivers value that people feel, that it evolves with people. It's not as if we've had this in millions of hands, and so I'm sure we'll learn a lot from the consumers. You know, there's a process we're doing clinical trials
Starting point is 01:04:56 just to be clear about COPD and population-based studies in India, Africa, and South America. So there's a lot that has to happen here. It's hard to do anything. Well, if you do something at this scale, it's definitely, you know, not just- You're gonna change the world. This is a good, exactly.
Starting point is 01:05:14 Like you're not, you're trying to really change the way people take care of themselves daily. Yeah, but I made it to me, Janice. The bit you will. Is that it's, we're talking about salt and water. It's like, it's us. Right. Well, I'm not that you said that. I was going to ask one question before it, but then I just, you forgot it until now. What's the difference between doing this or just getting some, you know, salt
Starting point is 01:05:38 water, like, take some water with some, like, kosher salt and put it in your, and, you know, just drink a couple of ounces of that a day or an ounce a day. Yeah so it's just getting it to the right spot. It's all about placement. Yeah it's really about placement. You need the right sauce but you need to get them the right place and it's difficult to get to and so that you know we've helped your placement. So if I were to do that would it be the same, not maybe not the same benefit,
Starting point is 01:06:05 but would it give me any benefit? So yes. And so as you probably know, people have been delivering saltwater to the nose for thousands of years. They just drank it. Yeah, that's a great thing. Or they just put in their nose like a nitty-pot or any positive. That's what I had as a question too. And so what does it do? It cleans your, the mucus in your nose really. And so it's de-conjessed and cleansed. What is the difference with the two? Well, in the nasal, like in the nitty-pot case,
Starting point is 01:06:36 it kind of cleans your nose, but it has no effect on airway hydration, right? So all the hydration that matters to your lungs is in the windpipe. So the cleaning of the nasal passageway, there's no correlation between that and your overall long-term health with hydration and hygiene. That's what yeah, it is a local hygiene which matters. It really helps a lot of people, maybe who are also listening,
Starting point is 01:07:05 may practice nasal hygiene, and that actually works. But it is not addressing the issues of respiratory health while being an oxygenation that your rating hydration does. And that's it. So there's no real benefits for musicians or athletes to the same degree obviously, because of where the location is. Yeah, right.
Starting point is 01:07:27 So I used, I would use that when I have a cold. But then it's really, an effort, like an nasal congestion. It's also uncomfortable. By the way, have you ever done that before? Yeah, totally, totally. I hate that thing. It's so awful. I can never do it.
Starting point is 01:07:42 The water all goes on. It's been through on the floor, at my ear. That's good. That's what you ever learned, if I know never do it. But the water all goes on. It's been through on the floor at my hair. That's what he ever learned, and he knows anyway. Honestly, Jen, if I come back, I'd love to talk about voice and singing. That's for sure, thank you, Venshin. I don't want to get in on right now,
Starting point is 01:07:55 but it's a super fascinating topic and I know the place where air had reached the moon. No, I'm sure. Do you want to say in two minutes or less, how it can help? Two minutes or less, yeah. So maybe people know that singers have known for a long time. They need to have their language.
Starting point is 01:08:08 Right, you did say that though earlier. Yeah, but what we've discovered now is that Fendt hydrates precisely the Lerageal region that can make singers sing better. And so I'm not going to get into it too much right now because we're just beginning to work with some top voice specialist, but it's an exciting... I'm going to give one to a friend of mine who she actually... Am I supposed to sit by, well, I shouldn't say, or maybe I should.
Starting point is 01:08:40 Who cares? My friend of mine just told me yesterday that she's now singing the national anthem for the Super Bowl Hi, my Cal I know where's my Cal so I think I'm gonna give this to her as a get as a gift Oh, yeah, let me yeah, we can we can put yeah, yeah, we can we can get her get her smart so that she's just Yeah, she's got a us a lot of cast-oons. She's amazing. She's got a great voice, not her ever. And I know that's a whole other story, but.
Starting point is 01:09:12 That's exciting. Yeah, it is super exciting. But I'm gonna get this to her. So then because I'm not a singer, but I am someone who likes to exercise. So just quickly, would it make me, can I run longer and can I work out longer with the chest or now? Right. Yes. So you can actually, so you can better
Starting point is 01:09:34 oxygenate your muscles and you can reduce the risk as you know, Jen, there's a real risk of post-running, of upper respiratory infection and falling ill. And so hydrating the upper airways can both prolong and deepen oxygenation and reduce risks of respiratory disease or infection post-riding. How about preventative, right? So like if I like like for
Starting point is 01:10:07 example I feel myself getting sick and I start doing this yeah yeah yeah for all the reasons that we describe you always want your your way to be happens never a moment that night not today you never want your your ways to be not perfectly hydrated because anything is coming in you want to think it out and and so you can never know so And everybody should just understand that the Well, there are acute respiratory issues that we feel There are long-term respiratory
Starting point is 01:10:39 consequences that are just honest right now and and one only needs to look at statistics. So three times a day, whenever. I love it. Okay, so they could pick it up at where hellofan.com. Hellofan.com and we'll probably be online for the next year or so before we show up in stores. And you will be showing up in stores? At some point.
Starting point is 01:11:00 At some point. At some point. We'll kind of store something. We don't really know yet. Actually, it's really helpful because it's so new to know our consumers. And we have a relationship with our consumers. And if anybody buys a product, though, we'll see we're extremely,
Starting point is 01:11:13 we spend a lot of time with the consumers. And so we just want to make sure that this is a right that people understand and that's been broadly used before we're putting on a shelf and not standing there with it. I understand that. This has been fascinating. Thank you so much for being here.
Starting point is 01:11:28 Thank you. You're an amazing. I've never had such a delightful interview. Oh, well, that's so nice. Thank you. Well, you'll come back again. I hope not here in Miami, hopefully, LA or Medicaid. That'd be good. Okay.
Starting point is 01:11:41 And you can also follow you if you want to know more about your fascinating life, they where they find you Instagram a David A. Which they hear your Instagram. Sorry. I don't mean to laugh, but it's funny that you're on Instagram. Yeah You see a message you're academic, you know, I don't actually you know, honestly Yeah, so my my website is David ideas that calm and I got on the Instagram last summer is data ideas that come and I got on Instagram last summer. Honestly, I might re-stolen out of Smoky's rather than world's greatest UIUX designer and finish
Starting point is 01:12:12 and Silicon Valley. You know, re-stolen out of Smoky. And so re-stolen said to me, David, you know, you need to talk to people and my fear of people just not getting it was such that I made my first post four months ago. So yeah I'm really innocent when it comes to Instagram but I'm there. I follow you actually so I know you're there. Well thank you so much. You've been obviously at Delight and you know what a fan I am with you. Thank you. Thank you. Everyone go follow Hello Fan and try it out.
Starting point is 01:12:48 Like I said, this is not an ad. This is seriously something that I think is very helpful. I know that your intentions are always so pure David. That's why I really wanted to have this podcast. Everyone, I hope you enjoyed this information and have a great one. Bye. you enjoy this information and have a great one. Bye! We're having that the habits and hustle podcasts power by having this Hope you enjoyed this episode. I'm Heather Monahan host of creating confidence a part of the Yap Media Network The number one business and self-improvement podcast network Okay, so I want to tell you a little bit about my show
Starting point is 01:13:42 We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me? I'm going to go ahead and share some of the reviews of the show so you can believe my listeners. I have been a long time fan of Heather's, no matter what phase of life I find myself in, Heather seems to always have the perfect gems of wisdom that not only inspire, but motivate me into action. Her experience and personality are unmatched and I love her go getter attitude. This show has become a staple in my life.
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Starting point is 01:14:33 and bring so much value to the space. If you are looking to up your confidence level, click creating confidence now. you

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