Habits and Hustle - Episode 23: David Meltzer – Unconscious Competencies, Losing Everything, and Family Banks

Episode Date: August 6, 2019

David Meltzer is an Executive Business Coach and the CEO of Sports 1 Marketing. In this episode, we discuss David’s journey from growing up poor to building extreme financial success, then losing it... all and doing it all over with lessons learned. David also shares how he runs his coaching business and the importance and strategies of wealth maintenance.  Youtube Link To This Episode David Meltzer’s Website ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email habitsandhustlepod@gmail.com  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 When there's a penalty on the field, referees are there to sort it out. When there's an accident on the road, Sergeant Vindros, I'm glad you're okay. That's where USAA steps in. We help make the claims process easy, so drivers can get back on the road fast. Making the right calls, that's what we're made for. Membership eligibility and product restrictions apply in our subject to change. USAA means United Services Automobile Association and its affiliates.
Starting point is 00:00:28 San Antonio, Texas. Vitamin water zero sugar just dropped in all new taste with zero holding back on flavor. You can be your all feeling. I'll play and all self-care you. Grab the all new taste today. Vitamin water zero sugar. Nourishcare you. Grab the all-new taste today. Vitamin water's zero sugar, nourish every you. Vitamin water is a registered trademark of glass O. I was so happy to have today's guest on Habitson Hustle. We had David Meltzer. David is a CEO of
Starting point is 00:00:59 Sports One Marketing, a Forbes top 10 keynote speaker, a humanitarian, a two-time national best-selling author, and so much more. His story includes a lot of up and downs, including a point where he lost everything. David talks us about priorities, unconscious competencies, and shifting your energies. This is one fascinating episode that you don't want to miss. For entrepreneurs, hustlers, and dreamers alike, this episode will give you a ton to think about, so stay tuned. I like to talk. All right. So I'm super excited about today's podcast because we have David Meltzer who is very much
Starting point is 00:01:50 a Renaissance man. You do everything. He is the founder and CEO of Sports One Marketing. He's Forbes top 10, one of top 10's biggest best keynote speakers. He has a podcast called Playbook that is super successful. You're a judge for elevator pitch with Entrepreneur Magazine. I mean, I'm exhausted just even like staying all of your credits and credentials. So without further ado, here you are, David Moutser. Thank you. But most importantly, because you're a Jewish like me or semi-Jew. My brother
Starting point is 00:02:24 is a rabbi. So my mom, when they always give those big introductions, it's always like, yeah, but my other son's a rabbi. How can you compete like that? Like, Dave Boy is President of United States. My other son's a rabbi. That's right. You can. I got high expectations in my family. Very high expectations. Wow. I didn't know your brother was a rabbi. One while, by the way. That's right. He's going to give that to him. He's going to count how many wows I say on this podcast. Because he said I'm going to be boring. And this thing is going to go like six hours.
Starting point is 00:02:50 I'll be so much fun. No, I said, depending on how boring or how exciting you are, we're going to see how long this podcast goes. And he says I'm going to be just blown away by how I'm stating. So for one wow. So where do we start with someone like you? I don't know.
Starting point is 00:03:03 It's kind of the beginning. The beginning. Okay, so let's talk about the world of sports marketing. Because that was my background. So it's something we have in common. Well, how long is your agency with your partners with Warren Moon? So 11 years, but before that, I see you at Least Steinberg, who's the most notable sports agent. Absolutely. And so I would see you of the most notable sports agency, which was a blessing because my whole career wasn't in sports.
Starting point is 00:03:30 Although I went to law school to be a sports agent, I ended up in technology and ended up see you of the world's first smartphone company. So you talked about Sam Sung's first phone vision. You were? I didn't know that. At 32. Yeah, I have a lot of hidden secrets.
Starting point is 00:03:45 Wow. Yeah, it was funny because the most common question people asked me is like, how do I get a job in sports? No matter what age they are, 18, 25, 45, I've always dreamed about having your job. It was interesting because I believe always not limiting my point of entry but making a lot of money and gaining skills and knowledge. Which was a whole different philosophy. And somehow by accident, I ended up in this dream job
Starting point is 00:04:12 working for Lee, which is where I met Warren Moon. Wow, wow, wow. How did you, so how did you do it? You tell us how you got that job. Yeah, so you know, it is interesting, because I believe in the process of manifestation. I have an interesting philosophy of the laws of attraction because I think people discount the laws of attraction because they don't understand that action is the main part of
Starting point is 00:04:33 the law of attraction, meaning I'm hyper aggressive in business and that's the first step of the laws of attraction. So when people think of allowance, of allowing things happen, they really think of like hanging out, how on their mom's couch, manifesting like a Ferrari. But the truth is, allowance is the next step in action. So if you're really aggressive, really efficient, effective, and statistically successful, what you do, you then can work on what's the biggest component of allowance, which is your ego, right? So you have to work really hard, but you also then have to work on your ego, right? So you have to work really hard,
Starting point is 00:05:05 but you also then have to work on your ego to get out of your own way to allow things to come rapidly and accurately. So in my life, I believe that I was going to be rich. And I had this variety of things like every Jewish kid, it was Dr. Lawyer or Failure, but I wanted to be a professional football player. And I got ran, I played football player and I got ran I played football in college got ran over my very first game Literally lying on my back as Christian a co-estept on me and said to myself Doctor lawyer or failure like my dream had died that night Wow, it was so small and like I've never played against guys that good and I surprise you're a Jewish could even playing in the first place. I know
Starting point is 00:05:42 A whole other But that's the pursuit of my potential, but so I went to I was gonna you were a Jewish could even play in the first place. I know. A whole other party. And I'm still together. But that's the pursuit of my potential. But so I went to, I was going to go to med school. Okay. And I learned a valuable lesson. My brother was in Dunez residency in med school. And he, I literally, because this is important, because so many people are entrepreneurs and they have no clue what it's like to do the business they want to do
Starting point is 00:06:01 or the profession they want to do, including sports agentry. Yep. But I wanted to be a doctor. I didn't know doctors had to be in hospitals. I thought sports doctors, like learned in training rooms and fields. So when I visited my brother, I'm like, dude, I hate hospitals. He's literally looked at me and shocked. When you're pre-mitted, a really good college, God knows you're not going to be a football
Starting point is 00:06:21 player. What are you doing? Right. And then he gave me this advice that changed my life. He said, be more interested than interesting. You got it, quit being such a dumb 18 year old. Be interested in what you're doing, man. You're just flying through life.
Starting point is 00:06:35 You have all this talent, but you're not gonna do anything. So I went to law school instead. There you go. And I thought I'd be a sports agent, although I knew that would be a longer road. So I studied and went to Turing. Right. I could have went anywhere.
Starting point is 00:06:50 I did really well in college. I studied really hard. Where'd you go for your undergrad? To Oxydental College. It's like only college. It would let me play football. Oh. It's a long, long list of college.
Starting point is 00:07:00 That is. And how I get it. How I get how you play college football. Right. Exactly. Which is still like the closest I've lived to my potential, being an average division free football player, considering my skills. Anyway, so I go and do well in law school, but I chose Tulane because they have the best
Starting point is 00:07:16 oil and gas. They teach civil and common law, and I'm very focused on making money. My dream at five years old, my dad left six kids, single mom, worked two jobs, and I literally said, I'm going to be a millionaire by my mom, I'm in a car. I don't care what it takes. That's all I want. I just wanted to be rich. So oil and gas litigation, I looked it up. I'm more interested than interesting. I looked up the highest paid lawyers in America and international oil and gas litigators made the most money. So, yeah, so I studied maritime law, and with a dream of being a sports agent, but in all fairness, when I graduated law school,
Starting point is 00:07:53 I had two job offers, to be this lawyer, oil and gas litigator, or sell legal research online. And this is pre-internet, this is .edu type of internet. No, no, no, no. And I go to my mom, and I ask her what I should do. This is the second most valuable lesson. I said mom, what should I do without blinking? She said you need to be a real lawyer. Because this internet thing, it's a fad. Don't do it. And I chose to be an entrepreneur and to sell legal research. And I always tell people just because someone loves you and you know,
Starting point is 00:08:25 as a nice Jewish boy, my mom over loves me. It doesn't mean she gives me good advice. And I learn to ask people that know about what they're talking about, not just that they care about me, but I'm not gonna ask a second grade teacher about the internet anymore or about business. You know, someone that's never owned a house about buying a house.
Starting point is 00:08:43 And I see people do that all the time. And then what happens though, is you take the advice of the people that love you, you manifest what they want for you, and you resent them. And you ruin all the closest relationships. That is so true. And that happens a lot in our culture for sure, right? Absolutely. And I think that's true. You have to take advice for people who actually know that area versus, like you say,
Starting point is 00:09:03 you're not going to go to a second grade teacher and ask about, I don't know, name it, you know, like it's starting a business. Right. Exactly. Being an entrepreneur. I mean, that's great. But if you have a troubled addition, that's a good place to go. Right.
Starting point is 00:09:15 Absolutely. Or raising kids. Right. Trust me. Right. My mom's a second grade teacher and a mom of six. So she is an expert at that area. In all my siblings, I'm the low end of the academic gene pool. My siblings all went to the Ivy League's
Starting point is 00:09:27 summa cum laude at Harvard Penn and Columbia. There are no joke students. Right. You were the dummy. Right. And when I raised children, I want to learn how my mom did it not. That makes perfect sense though. So then you get this law degree. I get the I sell legal research on the millionaire in high-mands high law school. Really? Yeah, so the internet wasn't a fad. Three years into my job, we sell for $3.4 billion to Thomson Reuters. So not only did I buy my mama house in a car nine months, but I made a lot of money from the merger and then I went to
Starting point is 00:09:58 Silicon Valley and used my sales skills. Right. And the knowledge that I gained to raise money on San Hill Road. I built relationships with Texas Pacific and Rando, Sequoia, and I learned how to raise money and I learned about finance. I had no technology background still, but I ran, and was a director of a wireless proxy server company which transcoded the internet on the WAP phones in Palm 7s. And always a relationship business development guy. I end up at 32, Samsung was opening their phone division. They had the world's first, it was Samsung manufactured Windows CE device. It was a Windows device, they didn't have Apple.
Starting point is 00:10:38 And it was the first smartphone. So, you know, I traveled the world speaking, raising money, I was on Good Morning America, talking about convergence devices, they didn't call them smart phone. Right back then. No, it was actually named the PC dash e phone. That's how primitive it was in 99. But I built this career on technology and then we grew so much that they fired me. I used to lie and tell people that I left, but they gave me a ton of money to leave. And if you're going to get fired, good way to do it. And I started investing. And I made a ton of money investing in stocks and real estate. I own a golf course with Scheme Mountain. I told you, I married my dream girl from the fourth grade, which was beautiful. My whole life, though,
Starting point is 00:11:20 I believe that money bought happiness. Right? The only time I wasn't, I was happy as a kid even though we were broke. The only time I wasn't happy is I catch my mom crying because the car broke down and she's worried about college or camp or whatever it was. And so in my mind, throughout my whole money was the key. And that's what was my downfall. And you know, wasn't my wife's philosophy? It was mine. I lived, you know, 33 homes.
Starting point is 00:11:44 It was amazing. But I started doing it. How many homes? We had 33 different homes, the investment homes, properties, that you know. How much money did you make from this thing? Over a hundred million dollars in total, in my 30s. And so that's the wow. So I started hanging out guys like Darren Prince, the wrong people, or ideas. And my wife wore me. Darren's an awesome, he's the manager of Magic Johnson and many others and he's dear, dear friend. But both of us have ego issues and abusive issues with ourselves, self-sabotaging issues. And I ended up, you know, with a warning from my mom and my best friend and most importantly, my wife, losing everything. And it takes a long time to do that,
Starting point is 00:12:26 but I learned it's the best thing that ever happened to me. How did you lose all that money? I made one bad assumption. So what happened was beyond surrounded myself with the wrong ideas, what happened was, I got into a lawsuit with a friend, who sold me a condo conversion, he was a neighbor, and I wanted to prove that I was right.
Starting point is 00:12:44 So I went through most of millions in cash with lawyers trying to bury him. With my wife's support in that, by the way, but I made a bad assumption. I assumed that because I had equity in all these properties, I wasn't upside down, and I saw the turn coming. I knew that was coming. It wasn't as if I was surprised the overbought I just assumed that I'd be able to borrow Against my property and what happened was I went to my private bank. I made one bad assumption
Starting point is 00:13:13 I never asked for help Right, which is always my biggest lesson to people and I went to the bank and said hey, you know, I need five million dollars You know got bills. I got the lawsuit going and they looked at me and said, no, we can't do it. And I'm like, well, what do you mean you can't do it? I got all this equity. I can borrow against the equity that said, no, no, no, our bank is going under. You know, we don't want to give you, go find someone else and you could put it up as collateral, if somebody else will give you that loan. Well, meanwhile, things are moving quickly, right? And my liquidity is going down. I got all these properties and expenses.
Starting point is 00:13:46 And I'm not paying as much attention as I should because I'm doing things with my dear friends, going partying, pretending to work hard. Yeah, who were you hanging around? Who was this crowd? Like, you know, I would go with a little John to the Grammy Awards. I hang, you know, with celebrities and athletes.
Starting point is 00:14:06 I will see you all of least time there at the time. Right, so how did you try, wait, so how did you pivot and transition from what you were doing to now being a major, that's the biggest of the biggest of the biggest. Yeah, so that's a great question too. So in this whole process, I'm living my life kind of the wrong way,
Starting point is 00:14:21 but I'm a pretty big deal with my money. I help out a friend. He wants me to represent him, believe it or not, with Showtime, which was a reality show with Magic Johnson. And Lee Steinberg was representing in the deal. And so my friend said, you got to come up and help me with the best negotiator. I know I'm like, you know, I'm not a lawyer, right? He goes, no, you're a great negotiator. So I go up, I meet Lee Steinberg. He had just split off from Jeff Morad, who had bought into the dimebacks, who ended up owning the potteries. I didn't know he was looking for a new CEO. Well, Lee is just like my younger brother to
Starting point is 00:15:00 went to Harvard, kind of a little bit on two academic super into one of the brightest people. Right, but I lived with my year younger brother my whole life. So I could communicate with Lee, probably like no one else but Jeff. We just hit it off. Like I knew how his brain worked. Right. I've been surrounded by these type of academics my entire life, super philanthropic. We hit it off.
Starting point is 00:15:23 I leave the meeting after five hours. He calls me in the morning, asking me if I can come back up to Newport Beach. I leave the meeting after five hours. He calls me in the morning, asking me if I can come back up to Newport Beach. I lived in Manchester, Santa Fe, and he offered me the job. So I came home to my wife. Now I was a bankrupt yet. I wasn't living my life in the right way, but now I'd surround myself with more, you know, also, it wasn't alcoholic. Yeah, I remember. Right. And I surrounded myself with open bars and partying and celebrities and athletes. And I remember coming home, one of the turning points of my life was I was at the grant. I lied to my wife.
Starting point is 00:15:55 Right. I was at the Grammy Awards with little John. Right. And I came home at 530 in the morning and an altered state of mind. You know, four car garage with all the windows and everything. And I see, you know, her beautiful five foot silhouette just waiting for me. And that's when she laid in the main said, you better go take stock in who you were and what you want to become because I'm not going to live with you anymore.
Starting point is 00:16:15 Really? Yeah, like literally. Were you a drug addict though? Not addict, user. User, and like an alcohol user. Yeah, I luckily I just didn't have the genetic disposition. Right, to be an addict. But that's the kind of thing.
Starting point is 00:16:28 I got my over drink and I over partied, you know, and I was using, you know, and I wasn't paying attention and I'm a pretty active guy and I had a lot going on. Right. Too much money, too much everything. Everything. Yeah, and it was all for me. Yeah, it was all for me.
Starting point is 00:16:43 It wasn't through me like it is today. So I went back and outlined, you know, these different things in my life. I created principles and key elements and the OCD guy, the academic guy came out and I ended up writing my book off of that, but it changed my life. So I started in the right direction and two years into living my life and learning about spirituality, meditating, all these what I call quantum shifts in my life. They came to fruition. The most interesting time for me was it, you know, it took about two years to lose everything, was I had already moved through my transition, so I was at peace.
Starting point is 00:17:20 But wait, hold on. Don't even step, you're jumping forward. So now I'm still at the fact that you had $100 million. And I lost it all. You lose it all. Are you exaggerating or do you really lose it all? Were you left with like 10 mil? No, right.
Starting point is 00:17:33 I'm not like a drug dealer that could hide it. I was going to say. Yeah, I am. No, I lost. And I wasn't an aggressive lawsuit at the time. So they would do stuff and manipulate the system. One time, they took everything out of my home. They showed up with sheriffs and moving trucks.
Starting point is 00:17:50 I was in Tampa at minor league baseball, not minor league, the preseason baseball game. And literally I got a call from my wife who's with my three daughters. My son wasn't born yet and was balling going, this is, told the sheriff, this is a mistake. They were hyper aggressive. They slipped it by the judge judge and luckily, you know, they put it back but when I went with Lee and I wasn't bankrupt yet, we were renting a house with
Starting point is 00:18:15 rented furniture, now I was making good money, but not that kind of, I know cash, it's all gone, there's no cash. I was selling properties to pay off properties. And so when I finally went bankrupt, there was literally, I was living paycheck to paycheck. They let me keep one car, right? Which I still have. I have one car. You still drive that car?
Starting point is 00:18:38 I gave it to my daughter. Oh, okay. So the funny thing is, I bought this car. This is, you know, the wealth transition. Yeah. I bought this car. This is, you know, the wealth transition. Yeah. I bought this car $5,000 over sticker and told my wife that I love this car because when my daughter who was just born at the time, I was going to save it for her.
Starting point is 00:18:56 And it was going to have very little mileage. And she was going to have this killer convertible expensive car once you turned 16. What kind of car was it? At the time, it was a Lexus SE, it still is. Yeah. Lexus SE 430, which before I needed it, yeah.
Starting point is 00:19:09 Literally had 900 miles on it. It was every upgrade. Yeah, it's just it. It was beautiful. So anyway, I still got a pride. I gave it to my daughter for a 16th birthday, but I had a lot more mileage on it. Right.
Starting point is 00:19:20 It's still in good condition. But I literally had nothing, but I changed so much. My favorite story about it, because I tell people about giving and having faith in what you want, started meditating, waking up every day, praying to God for 10 people I could help. Everything was through me, not for me. So I was grateful for everything, and I knew I had the capacity to make money. I believe in unconscious competency. One of my unconscious competencies, my genetic and energetic unconscious competency,
Starting point is 00:19:46 is attracting wealth. Like it is not normal to make that much out of law school to be a million, like I knew this was a bit. But that's... Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate for the all warm, all fuzzy, all self-care, zero self-doubt you.
Starting point is 00:20:08 Grab a with love today. Vitamin water, zero sugar, nourish every you. Vitamin water is a registered trademark of glass O. Find that it's interesting, and I agree with you because I do find that this is the same people who keep on are able to like make money and lose money, make money and lose money. And there's some people who can't get arrested and can't make a dollar. And it's the same person like you who can make a shit ton of money, lose it and then make it again.
Starting point is 00:20:34 So you think that's called, what do you, an unconscious, competency? So do you think everybody has those type, not that one, but one thing? Yeah, we all have genetic and energetic unconscious. Your personality traits, characteristics, obsessions and addictions combined with the energetic pull that you have. And that's why some people think say, do and even believe all the right things, but my mom's one of those people, never can make money. No matter what she would do, that's not in her composition.
Starting point is 00:21:03 Right. So I'm part of for DNA. No, and it is your DNA. Right, it was just your DNA. But then why, so if why is that? If you have all the other elements to do it, why doesn't it translate and execute? Because the vibe, I believe in, the vibrate and energy, it's so much higher.
Starting point is 00:21:18 And what I actually do in my business coaching is teach people how you can shift your energy and even activate and deactivate your DNA, DNA. And so that's how some people heal themselves when they have stage 4 cancer. You actually can deactivate your DNA or cellular structure. So I've learned through consistent behavior how to take the 10,000 new data inputs that go into your cellular memory to change the neuro pathways in the 40,000 of the subconscious house that you have through consistent behavior. Right.
Starting point is 00:21:48 In control of positive habits. Yeah. Exactly. And so creating a habit machine, it's like you like to talk about. Absolutely. And people ask me what my number one habit is and it's always to create a habit machine because my dream is to be so disciplined and programmed as an embodiment that you could tell me
Starting point is 00:22:06 Dave eating red meat is bad and I could put it into my habit machine and tomorrow I would never eat red meat again. Even though I eat the whole day. That's my goal. I believe that's possible to have that type of composition and discipline. So habit, when you say habit machine,
Starting point is 00:22:22 is it basically building positive habits you do every single day as part of your ritual? Right? You just so happen to call it a habit machine. Right. And I believe in consistency over one so two minutes of meditate. Yeah, for sure. I said that all the time. I tell people to lower the bar. Yeah. It brings them out. Like how do you do that? I'm like I lower the bar. Like what are you talking about? I go Because it's the consistent behavior, your natural progression will be towards expansion, acceleration, and exponential growth. But you've got to get started and you've got to keep doing it. And you're in such great shape. You know on the
Starting point is 00:22:53 fitness side, you've seen people that have lowered the bar. I talk about Teddy Melon campus and my friend and how she just like lowered it to like, I'm going to jog for one minute. Yeah. I think that's when she started. No, no, that's exactly what you have to do. Every day. You know, start small. And basically, like you said, it's all, and I say this too. I say two things that you say. Be interested, not interesting. I mean, that's like very, very, very important and basic. And the other thing that you said, it's like starting small
Starting point is 00:23:17 and building habits that you do consistently, consistency, like doing consistently. Those are the only ways. That's the only way I think you actually see change over time. Yeah, and here's, this is what hurts people though, is time. I believe that our human capabilities don't include the ability to understand infinity of time and space. And so it causes great resistance in our lives, and I'll explain why.
Starting point is 00:23:43 What I see, and you'll get this whether it's entrepreneurial fitness Whatever it is is people will work four years at something like everything into it purpose passion and at four years They're about at 25% of the way there and what happens is they start listening to other people So they get pressure from their parents their girlfriends boyfriends boyfriends, whoever he or she is. And at that point of their life, most people, the majority of people say, Oh my gosh, I've been doing this for years. I'm only 25% of the way there. I quit. And it's so sad for me because they don't understand acceleration, exponential growth. And now this transition happens. You mean like accumulation over time? Exactly. Have you read, did you ever read
Starting point is 00:24:24 Atomicabit? Yeah. That's exactly a whole thing. 1% like accumulation over time. Exactly. Have you read, did you ever read Atomic Habits? Yeah, awesome. That's exactly a whole thing. One percent a day or... Exactly. And what happens through those atomic habits is acceleration and exponential growth. So what happens is, if you took four years to get to 25%, mathematically it's only going to take you two more years to get to 50.
Starting point is 00:24:41 Now this really pisses me off because now you get people that are almost there and they quit. And they quit. Because now they're married and have kids, right? And this all has fallen on them. And now they feel as if everyone else is putting pressure on them, which is an illusion. And meanwhile, I always tell people when I coach them at this point, I'm like, don't quit.
Starting point is 00:25:01 I know it's taking six years. It's like, I don't have another six years there. Oh, you don't need it. You have acceleration and exponential growthBrennan to growth. You've hung in there six years. Right. You're one year away from being there. Right. And then I go even better than that than being a hundred percent of the way in one year. You're two hundred percent in six months, four hundred percent in three months. That's how the hockey stick happens. And then what's great is I know you're 30 years old now, but at 35, you're the one like me that they're pointing at going, he's so lucky. Yeah, exactly. And you're the lucky one.
Starting point is 00:25:31 And it's just hard work and consistency over time. Exactly. Yeah, and that's to me the biggest stuck. People ask me all the time, I feel stuck, how do I get unstuck? I'm like, stay stuck. The fact that you're stuck means that you're doing it every day
Starting point is 00:25:46 and you feel the resistance, but you're not capable because you don't understand times infinite, you see everything is stagnant and linear. A man made construct of 24 hours. If this took me four years to get a quarter, it'll be eight years to get 50, and I'll have a whole lifetime, so I get that.
Starting point is 00:26:03 I can't afford to do that. The other thing that's interesting is, I don't understand how people can enjoy the sacrifice. Right? Like the process. Yeah. Like everyone talks about enjoying your journey. I enjoy the consistent, persistent pursuit
Starting point is 00:26:17 of my potential. That's happiness to me. Well, there's like tongue twisters, but I go out. Like every day consistently, persistently without quit, pursuing, inspiring pursuit of my truth, whatever that is, and I can't see how people aren't willing, because if you don't do that, you're not willing to sacrifice.
Starting point is 00:26:34 Show me how entrepreneurs ask me, how do I get started? How do I raise them? Well, first of all, get into the mindset, man. What's all about your mindset? That's where it all starts and ends at the same time. The greatest on fours, they leverage everything. The greatest show them's what you all start sometimes at the same time. The greatest on four is they've ever done everything. The greatest showmen in the movie about PT Bonnet.
Starting point is 00:26:48 That's my movie because I love the fact that he walks and like, PT, you're gonna lose everything that you work for and he's like, how do you think I got here, man? And that's the whole genetic side of me where you're like, make it, lose it, make it, the thing that I've learned though through this is shifting and putting faith in what I want. I actually studied the maintenance of wealth
Starting point is 00:27:09 when I lost everything. People would ask me, what'd you do? I said, there's two things I did. One, I took a direct trajectory towards revenue. I knew that I had the ability, so I cleared out all the BS. And I said, how can I quickly make money? So not only did I have a job, but I went out to all the people that I knew that had wealth.
Starting point is 00:27:27 And I said, what do you need? Literally, that's all my question. What are you working on? What do you need? And I literally would... Do you lead with how you can be like a story of the day? So guys, I said to me, I need these watches. I'm like, I can find watches.
Starting point is 00:27:39 I can find them. What do you want to pay for them? And literally, the fastest way to revenue is to buy low and sell high. I created margin and stuff. I was a millionaire even faster than nine months out of my bankruptcy. You were? Yeah, just because I was just losing all the money, right? And then you're like, oh shit.
Starting point is 00:27:54 If I'm working for Lee, I have to go up to Lee first of all and tell him more and more and Moon, my goodness, his partner. In their minds, I'm Jeff Moore. He was your biggest partner back then. At Lee's office. So, when he went into the Hall of Fame, Lee made him a partner at our firm. moon my business partner and in their minds I'm Jeff Moore. You're the biggest partner back then. Mm-hmm. At least off. So when he went into the Hall of Fame, Lee made him a partner at our firm. Got it.
Starting point is 00:28:10 Okay. Now, my problem was I wasn't as illuminating back then. So I never told him that I was having financial difficulties because I was afraid they hired me as Midas. Right. Well, who's going to hire you as bankrupt Midas? Half of it. Well, I had to, and that wasn't anything though.
Starting point is 00:28:26 They were super cool and encouraging to me. The hardest one, take this out, Jennifer, because you'll appreciate this as a Jewish mom. I had to go to my mom, who my whole dream of being rich was to buy the house in a car and tell her. But you did, bought her a house in a car. Yeah, Dr. Lawyer, failure. That was bad enough, but I started,
Starting point is 00:28:45 I was moving so quickly, I realized at that time that I'd never taken my mom's house out of my name. Did she lose her, did she own a while? I'd walk up to my mom and tell her, not only had I lost everything, but she was gonna have to move. And that's when my life changed. Because I thought she'd fall,
Starting point is 00:29:04 like the Jewish guilt was gonna be overwhelming to me for the rest of my life, how he did this to move. And that's when my life changed. Because I thought she'd fall like the Jewish guilt was going to be overwhelming to me for the rest of my life. How I did this to her. It wasn't. She showed me unconditional love without a tear. I'll get soaked up. But she looked at me. It was like, oh, like not only I believe in you, but she like, do you need anything? Do you need any month? Like I was sitting there going, holy, like, that's when I hit my heart, like, I don't get it. When my mom and my wife would always tell me I'm lost. And I realized at that moment in my life, I'm a lost soul.
Starting point is 00:29:35 Like, she's so super enlightened. Now wonder my siblings are so successful. Like, she's like, in my wife too, they're like, they're super. And I'm like, okay, I'm gonna get this right So I had Lisa at my mom's that and then I went and I got my first paycheck and I told my wife Where's your mom go tell us where you want to go? So she moved in with our brother. She's gonna be brother rabbi Okay, worse Anyway, I've redeemed myself, but I've done it the right way, but I got my first paycheck from Lee
Starting point is 00:30:05 I also started working these other deals with rich people to create margins Literally create more. Yeah, anything so I get my first paycheck This was to me the biggest transition I went to my wife and I said hey, I'd like to write a check to warrant moon My partner's charity the Crescent Moon Foundation, they give Atmas Kids Scholarship stuff to college, not based off of their grades, but based off of their need plus their ability of giving back to the community.
Starting point is 00:30:35 So the idea of is, if you're enlightened enough to be poor yourself but still help other people, I wanna invest in you. So I got a scholarship to college. All my siblings got a scholarship to college. I told my wife, I wrote the check, I said, I'd to invest in you. So I got a scholarship to college. All my siblings got a scholarship to college. I told my wife, I wrote the check, I said I'd like to give this. Now at this time, rented house, rented furniture, one car. My wife was pregnant with our fourth child. Three daughters that weren't even over 10 years old. So I had weddings, graduate schools, you know the
Starting point is 00:31:03 deal. You got it, right? And in my mind, and I said, I'd like to do, like I was putting faith in what I wanted. I truly wanted to live my life of service. And I said, is it okay? I want to donate this, my wife wants to the same high school, to our high school to send a kid to college. But my first check, and she said, you finally get it. And I go, yeah, I have faith in the universe. I know I can make money.
Starting point is 00:31:26 And I said, I'm studying how to maintain the wealth. I said, it's good, this happened for the best reason. I go, I feel so good right now about myself who I am. I probably was gonna end up divorced or dead. And I said, now, I feel closer to you than ever, closer to my kids than ever, and closer to my faith in what I want than ever. I wanna do this and she goes, double it.
Starting point is 00:31:49 Literally, and I go, I don't trust the universe that much. I'm not double it. No, but it makes a good point because I've consistently given to my life the whole time. And every time I give, I still fight my ego of fear of not enough. And I think everyone that's generous and philanthropic has to share with people,
Starting point is 00:32:07 look, I do this stuff and I'm still afraid. And I know it's right. And every time I do it, it gets easier. And it has a bigger impact on my life. But it comes back to you, it feels tenfold. Right, but I don't do it for that. I know that's trading. I know that's trading.
Starting point is 00:32:22 But that is the thing. Because I used to do it for, like I'm really honest. I gave millions of dollars away when I was younger's trading. I know that's trading. But that is the thing. Because I used to do it for, like I'm really honest. I gave millions of dollars away when I was younger. For ego. Like I did it for that reason. I believe like, okay, you know, my nails give down to you. And I'll come back to me. Like it was a trade.
Starting point is 00:32:35 Yeah, everything was a trade. And then I resented everybody. Now I unconditionally, like that mom that looked me in the eye and said, do you need money after I completely screwed her up. Right, right. But also because our values were in the right place, always have been, and you were her baby. And of course, she doesn't love you
Starting point is 00:32:49 because you're buying her a house. But you in your head, in your cookie, like little head, you have all this chazza rai going or whatever, like nonsense and why, you know, that she's gonna love you more. Not on this. Yeah, I used to actually tell people that money buys love that on my mom's favorite child.
Starting point is 00:33:05 Right, but you're probably your favorite regardless. Right, exactly. All of my favorite, right? That's what you always say, right? And so that's a sign of a good mom. My mom used to always say, when your kids all say that you're favorite. You're the favorite.
Starting point is 00:33:18 Yes. You're a good mom. And we all do, and we fight over it. That's so true. And we're in your 50s and there's no arguing with me. Exactly. No hunger favorite. It was Mother's Day. Exactly. You still have that conversation. This doesn't cost me anymore.
Starting point is 00:33:33 Absolutely. It doesn't cost me. Did you ever buy your mom another house? So I wanted to but she loves living for the great kids. Oh really? So instead, cruises and whatever she wants. Like extra, you know, extra, like, I retired her at the time too. She doesn't work.
Starting point is 00:33:48 Okay, so wait a second. So then let me just go back again. So then like you lose all the money and then you work and then did you make that much money again or never to that level? Yeah, we have. So, but the difference is, you mean another hundred million?
Starting point is 00:34:01 So on paper, right? So, that's fine, that counts. Right, the property, right. I have more cash than I've ever had, like more savings than I've ever had. So I own, you know, properties and other things. You own 33 properties again? No, I don't. I did it a different way, right? I studied wealth. So one of the things that Rockefeller taught me was to create a family bank, to put things into annuities that grow slowly, but have no risk of losing money. So the philosophy that I learned was,
Starting point is 00:34:29 for people that have an unconscious competency of being able to double the amount of money they make as quick as they can, forget about investments, like making money with your money. Because you're better off focusing only on attracting wealth, because if you can make double the amount of money you make, you don't have to worry about doubling the money that you save. You're better off focusing here and always putting it away. So, created tax free annuities that have a low guarantee of 2% when the market dumps and an upside, an equity-based upside, so we can make 15-16% a year
Starting point is 00:35:05 in equity-based upside, so we can make 15, 16% a year on our savings. Right. And then all my properties have a purpose. So I own my home. I own my office building. I own a beach house in which we invested really well and it rents out because we don't use it all this time. So every property has a purpose. Mm-hmm.
Starting point is 00:35:20 That's interesting. Right, not just a rental. Just not just a rental to Just not just a rental for cash flow or whatever. Yeah, and so like I created that purpose with those, this a new advertised savings plan, not only for me, but for my children and the idea of a family bank, what I love. So I've empowered my biggest fear of being wealthy always
Starting point is 00:35:40 was that how do I replace the fire that my mom gave me by being poor? Like, yeah, how do you replace it? Especially like three girls that I don't over and will give anything to. So I created a family bank and my kids have to pay for their own college. Yeah, okay. And so the interesting thing is it's a little bit of an advantage, but they feel good about it.
Starting point is 00:36:00 So listen to how we do it. My oldest daughter got a full scholarship. Right, so I obviously empowered her. two lane to two lane. Right. The next one she for the difference from the scholarship to what is old she will borrow from the family bank. At no interest. Okay. Long much longer terms. So she doesn't have the stress of I'm borrowing this money and right. I have eight percent interest and I got to pay it back the minute I graduate. She has some advantage but the reason she'll pay it back to the family bank is because
Starting point is 00:36:31 by the time she has her first child in college, that money from her college will be replaced and her child can buy it. And so it allows her to say and to to think, I paid for school. My parents didn't put me through school. They gave me some advantages of a loan, right? Over 25 years or 30 years to pay at no interest. College isn't that expensive with that payment. But you want to buy the house, they can borrow with the family bank.
Starting point is 00:37:01 But it all goes back in the bank. Why? So your kids, their kids, your grandkids can do the same. So this is what Rockefeller created so that you don't divide and dissipate your wealth in your inheritance because that kills your income. So for example, I've studied Vanderbilt was the richest man on earth about 135 years ago. Richest man on earth. He, when he died, divided all his wealth to all of his family. He divided it up. He gave two million dollars to Central University. He was the only charitable giving that he gave. That created his legacy because Central University became
Starting point is 00:37:38 Vanderbilt. And if you ask people about Vanderbilt today, they think of Vanderbilt University. But yeah, right, right. The interesting thing is, a hundred years after he died, there was not one millionaire in his entire family, because he had divided that wealth in the title of everyone. So Rock and Felley's still on the Rich's family is on earth. They are still. Yeah, because he created a family bank. Everything's replaced. Their wealth is all replaced.
Starting point is 00:38:04 It never dissipates. It never dissipates. It never dissipates. And so then took it to the next step where I live my life with four different values. My foundational values are my personal values, my experiential values, my giving values, and my receiving values. And I don't believe that those are all balanced every day, week, or month, but over my lifetime, I want to balance my life with those four values. So sometimes I need to love family, character, health, have to have a priority.
Starting point is 00:38:36 Sometimes my experience is like, I want to go to Europe or that takes the priority. Sometimes my giving values, right? I want to give more. The hardest one and most interesting is what I call the receiving values. And the reason is is that most people spend 99% of their energy time and focus on Receiving but yet they're they don't like to receive. They have problems receiving. Right. It's really interesting They have all these weird energies about receiving. They don't feel worthy. And I was one of these people. And yeah.
Starting point is 00:39:06 Based on their self-worth basically. Yeah. All kinds of issues. And then you spend 99% of your time. But if I asked you which one you would bankrupt, would you bankrupt your health, your experiences, your your your legacy? No. Everybody would bankrupt their financial. They're receiving. Right. But yet we spend so much time so learning about those four values helped me to figure out how I was not only going to attract more wealth but maintaining grow that
Starting point is 00:39:32 wealth not just for me but for my legacy. So how do you like so you say you're obviously you're a business coach and you do a lot of speaking engagements telling people and trying to help people but a lot of it seems like it's very much in need of who you are, right? Like you're like a natural born salesman. You have a lot of hustle naturally. Now I always, I'm always curious, like how does someone who doesn't naturally have that,
Starting point is 00:39:56 like natural hustle and ability, the gift of gab, and super like driven and aggressive? How do you kind of, how do you, how does someone who doesn't have that kind of get that to take it to the next level? And I think that's what makes me different than a lot of people that are those eagles in life that can just manifest what they want. Right. Is that and that's where football to me came to be so valuable. Okay. Because outside of football, I'm one of those people that naturally is blessed. Right, intelligence, sales, charisma, decent looks, whatever I was looking at.
Starting point is 00:40:30 And you're very modest too. But football was the opposite. Right, no skills. That's why I joked around earlier and said, the closest I've ever reached to my potential was to be an average division three football player. Right. Because I'm a journey, men or woman. I'm a journeyman when it came to football. I had to every day just to make a team. Right. Right. So I have, but you got there not because of your talent, so to speak, because of the discipline and the hustle and the consistency.
Starting point is 00:41:00 The teamwork, the motivation, the hurt, the getting off your back. There's so many different things that I learned, and then I'm also good at codifying and explaining highly complex things with simple lists out in terms. In layman's terms. Yeah, and I think that comes from working with athletes and people that may only have an eighth grade education. But that's your natural ability, right? But the teach them is important. Have you seen in sorts of greatness? Yeah yeah I thought you would because I find it talent is never used it's like one percent of it it's 99%
Starting point is 00:41:32 is everything else right yeah so you believe it's teachable to teach someone how to like become better like this but like in those ways and when I coach it's interesting it's funny because I have a lot of clients but I coach with two focus calls a month Okay, where you come prepared to talk about what you want. Okay, and then I work through the thing saying do and believe side of it on the phone Maybe make some introductions. I do leverage extraordinary relationship capital right people that can exist because that's a big part of it Of course, and business coach especially a hundred percent life coaching No life coaching is not. No, no, no. Do you do life coaching yourself?
Starting point is 00:42:06 Some people want me to do that as well. Oh really, okay. I'm really good business coach because I have those relationships as well. Well right, but I'm saying that's a big part of it is like having the right relationships and knowing how to cultivate them and leverage them properly, right? Yeah, and then the difference is what we're talking about earlier is I give focus homework. And I have some of the biggest CEOs in the world that literally I give focus homework and say,
Starting point is 00:42:28 look, you're gonna focus it on this for a minimum of 10 minutes a day, seven days a week. And that's what gives that exponential. That's how I shift the energy, the neural pathways, the genetics. I literally work with the focus. Then I'm also on call 4am to 11pm for real time assistance. Oh, 4am.m. to 11 p.m. Yeah, between not 12 and 4.
Starting point is 00:42:49 Yeah, because I wake up at 4 a.m. No, I'm gonna say so you sleep for 4 hours and I both fall 4. No, 11. Oh, 11 to 4. Okay, so you would have sleep from 11 to 4. I try to stay up to 11 now. I got caught early on in my career telling everyone yeah, I go to bed at 11. My wife would roll her eyes because there's certain Days and nights where I pass I live my life just to wake up at four right so that means I'm gonna spend I don't go to sleep I pass out I study another great piece of advice by the way, okay, if anyone's listening I think it's easy hopefully one person is easy
Starting point is 00:43:23 These easy ways of changing your life like saying thank you, but like if people don't do it, I just don't understand how okay, you have 24 hours of activity. I separate by activity I get paid for and activity I don't. I want to maximize the amount of time that I get paid for whatever I do. But the most important thing that we do activity wise is sleep. Most people, it's a third of your life consistently. You don't miss it any day, but yet nobody spends any time studying sleep, practicing sleep, you know, all the things that we do for the other stuff we want in our life. But meanwhile, that's when the subconscious and unconscious are taking over. No, I agree. We did a huge podcast on sleep with
Starting point is 00:44:02 the sleep doctor because that's one element that makes a crucial Expodential difference on someone's success and happiness. Absolutely. Yeah, absolutely. I study it. I practice it I tested I do all types of things with my activity of sleep So I can be more efficient with it right because it only just exponentially So how much sleep do you need you because everyone needs a different amount of sleep? I need less sleep. Although Dr. Mita, who's one of my sleep, that is seven hours. Oh, okay.
Starting point is 00:44:27 My doctor is seven hours. Is optimal for you? For me. Because that's the norm for most people, and seven hours. That's optimal where your brain doesn't, you know, necessary. Now, I believe the biggest problem with doctors that we have
Starting point is 00:44:41 is that we are such complex beings, right? Yeah. All with a different code, all different biochemistry, that we have is that we are such complex beings, right? All with a different code, all different biochemistry, all different inputs every day, energetic, energetic biochemical, like all these things, and that's what I see with older people that get sick. They start giving them 17 pills, and I'm like, wait a second, first of all,
Starting point is 00:45:00 you don't know that biochemical. It's a guess to start. Now you're combining all these other pills with other pills. And I see people that, in my opinion, don't need to take all that stuff. And when you better off taking one pill, I do believe in Western medicine. If God forbid someone has cancer, I say,
Starting point is 00:45:21 I would do both chemotherapy and spiritual medicine. You know, spiritual medicine. I'll be tracing calligraphies, reaching into baths, having spiritual transmission. You wait to try whatever you can, right? Of course. Yes. And I think combined, they work really well. Right. But I think people don't look at things in a logical way.
Starting point is 00:45:39 And that's what I do in business coaching is let them get out of their own way. Most of coaching, to be honest, is teaching about ego. The need to be right, offended, separate, fearful, anxious, resentful, guilty, inferior, superior, all these different feelings. And all I do is bring awareness to that and then put them back onto a trajectory. So how much time do you spend doing business coaching? I feel like you're doing a million things. Everything, right, and that's the way it appears.
Starting point is 00:46:09 Very, very focused on what I do. So I use my brand as an attraction or a bug like the same way that I saw working for Lee, that I could use celebrities and athletes to attract high net wealth individuals, which then would bring business development, etc. So I created this vertebrae that I use my brand to get speaking, coaching, of course, we have books, all of these different things that all in a day, so what I've done with my coaching, it's two, ten minute calls. How many clients can you take at a time?
Starting point is 00:46:40 50. 50. Okay. So seven days a week, that's four calls a day. How much you charge? Can I ask you that? So minimums of a thousand dollars is the minimum, the maximum is 50,000 a month. Okay. What do you get for 50 that you don't get for a thousand? So my business model is a little different. I do a free assessment with anyone that wants me to coach them. Okay. So when I have an opening, I do an assessment. You have to make a donation of
Starting point is 00:47:05 any size to the unstoppable foundation though. Okay. Dollar more. I don't look at how much, but value for value. Right. I do an assessment to see what you need, who you need, how I can help, if I can help. Right. I have, I have a coaching to coaches program. So right now I have 10 coaches as well that are less expensive or have different specialties, know real estate or sleep. Right. Like more like specific specific. Now for my clients at the end of the month assessment and I feel as if I can be a service I only work month to month and I give you a price 1000 so far to 50 thousand the most. Okay. But I guarantee that I'm a profit center for you.
Starting point is 00:47:45 I won't coach you unless I'm gonna provide value. So if I tell you you're 50,000, you're gonna make somewhere between 100 and 500,000 a month. Because your capable with my help, relationships I have, whatever it may be. And so I guarantee that now, I've had clients, I've been doing this five years, I'm a top business coach in the world,
Starting point is 00:48:04 Marshall Goldsmith trained me, all the accolades. But the truth is, the reason people use me is I guarantee that I'm a profit center. And if they don't get become a profit center, like that, do you give them the money back? Yeah, of course. We're don't even charge them. So why would anyone not do it?
Starting point is 00:48:20 Thank you, then, you know, you have a good business. Right. But I'm confident enough to do that. I will tell you that the only person I ever gave money back to by the way is a Harlem Grove Trader who ended up losing his job and his mom had MS and he came to me and said, I can't afford this anymore. And I said, why?
Starting point is 00:48:39 And he told me why. And I said, you know what, I'm not going to charge you. I said, let me just help you make more money. You know, this is my gift to you. And he said, no, I need to pay you because I want your focus. If this is charity, you didn't believe me. And I put my money in the same bag. He said, Dave, you guarantee that you're going to make me more money.
Starting point is 00:49:00 Why would I do that? I said, well, I'll still guarantee you. Just pretend that you gave it to me. He said, no, energetically, from what you, like, literally would not let me take his money back. And I still work with him today. And the coolest thing is he has built this cool brand. He's the shortest basketball player ever to be a professional. And I use him, you know, branded and taught him all the things that he need to do.
Starting point is 00:49:21 But imagine me playing football. That's one thing. But imagine when your mom is five feet and your dad's five, too, and you're this tiny little boy in every one of your class telling everyone you're going to be professional basketball player, like talk about resistance and believing in yourself. Absolutely. And this guy did it. Imagine what he can teach people. Yeah, absolutely. I agree.
Starting point is 00:49:41 100%. And so those are the things that I do. It's probably the most rewarding, but time wise, how do you do 50 people? Right. It's not a big deal, right? They're 10 minute phone calls twice a month. Yeah. So what is that equal? The seven days a week, because I work every day.
Starting point is 00:49:55 So I don't believe in work either. I believe in activity. I get paid for. Yeah, right. I enjoy everything I do. A nice, supermissing again. Yeah, so two calls on the way to work. Two calls on the way home.
Starting point is 00:50:03 Okay. So my 20 minute drive. Okay. Each each way I'm done for the day. So you're super efficient and productive. Productive and accessible. So, always producing value and accessibility is a duality. It's how accessible am I to others? But also, how efficiently can I access what I want? A lot of people don't understand focus attention and intention, so they're not students of their calendar. One of the pragmatic things you talk
Starting point is 00:50:28 about I have natural ability. I'm a student of my calendar. I study my calendar. What I do in person on the phone email and media, radio print TV and social media. I study it as much as I can so I elevate the awareness of it so that things become simple and more efficient and effective and accessible I also study what I'm not doing meaning I'm studying the white space in my calendar So talk about relationships when studying my calendar I realize what if every day I put a minimum amount of time for the most important relationships So my wife gets 30 minutes minimum a day with me whether I'm traveling or not like face time whatever
Starting point is 00:51:04 Sun nine-year-old son, 30 minutes minimum, teenage daughters, I lost the fight, but I get two minutes for each. But even my daughter in college, she will get a two-minute text or a two-minute email if she's not answering the phone or a two-minute voice message. Every day, I'm connecting to them emotionally. And you're making an actual point of doing so. Absolutely. Every day I'm connecting to them emotionally energy and you're making an actual point of doing so Absolutely every day without missing my mom one minute a day for my mom I hate these podcasts when I say it but I literally it changed my relationship
Starting point is 00:51:34 Completely because my mom was making me do things because she was feeling insecure that I didn't love and appreciate right as I got older It had my own life. So now. And now one minute day, I literally, sometimes I'll lie a little bit to her if I'm on the phone. I'm like, oh, I've got to get to the other line. I just called to tell you, I love and appreciate you, mom. And doing that every day, she's so secure in my connection to her, my emotional connection. And you're fighting again. You love your mom.
Starting point is 00:52:03 I love you. I love you. That you love your mom. I love her mom. You know what it says about right again, you love your mom. I love you, that you love your mom. You know what I'm saying about you, that you love your mom so much? You can never trust a guy who doesn't love their mom. I love my wife and my mom. But you keep on crying about your mom. No tears for the wife.
Starting point is 00:52:14 No, no. But I mean, my wife's a bad life in my opinion. But yeah, my, like, you love your mom. I think it's a beautiful talk. The sacrifice. I want my kid to live. My goal is to be able to give as much as my mom gave it. I love it.
Starting point is 00:52:28 Like she, like I don't think anyone can realize what it's like to have a mom, a six-kid, single mom, and all five boys and a girl and she teaches all day, comes home, packs our dinner in a paper bag. So we can go into a station wagon. So she can fill up greeting cards at the 7-11 right? I love it. I love it.
Starting point is 00:52:50 But talk about that's what my biggest fear is a parent is like so I witnessed this as a kid and she has the older ones reading to the younger ones right and me telling it the siblings the parents wet dreams that are my summa cum laude Harvard siblings I don't need to study so I'm going to be a professor of football and be rich. You guys are idiots. But how do you replace that? Because I witnessed that.
Starting point is 00:53:12 And so when things get difficult or perspective, and there's a lot of issues that come from it. I was in an interview and I was talking about the highlight as a kid for me. So I have, I work out religiously. I love to work out, but I have food issues because I see it as a reward and I have a fear of not having enough food, but you know I remember being six years old. Make Donald's was my favorite restaurant. We could never afford to go there. My mom would pour two large french fries in a big bowl,
Starting point is 00:53:39 right? So for me, that's like I eat too too fast I over and I and I fight it at 51 years old There's a trigger for you. It's a trigger right absolutely It's an unconscious competency for me that I have to keep working at and you know time is infinite So we can't have things instantly right, you know, we don't know what effect But we know that if we consistently stay at it, the acceleration exponential growth That exponential side of things are going to start working for me and better at it and also building habits like positive habits for you to know your trigger And then do something instead of that, right? So like you exercise every day how often do you exercise do minimum hour a day?
Starting point is 00:54:21 So towards my health what is your scheduling four o'clock? Yeah, for a.m. I immediately go into meditation for 20 minutes. So then I get up, get ready, try to get to the gym. I'm too scheduled by way. I think it's important for people to know this. Yes. You gotta have a schedule when you're home
Starting point is 00:54:36 and then you're away game. My people try to keep their home schedule. That's true. And they screw them up. Yeah, it does. Even if you don't travel as much as me. And it's very anxiety-ridden. You get a lot of stress from that.
Starting point is 00:54:48 Yeah, so my home schedule is for 20 minute of meditation. Get to the gym, so it's like a race for me, a productivity, to get my clothes on. I'll lay them out like a little boy. Like a night before. I'm in the gym at 4.30 till 5.30. And one hour of exercise. One hour start with cardio. Okay, how much cardio?
Starting point is 00:55:06 30 minutes. And I usually do some kind of progression where it's sprint for 20 seconds. It's like interval training. Yeah, so in, and I have, you know, a pretty good switch off of different exercises and body parts, et cetera. But I stretch in between my lifting.
Starting point is 00:55:21 So for the other 30 minutes, like today, I had chest and tries. So when I do flat bench and you know I use lighter weights but I get after it. So I'll do you know three sets of 10 but in between I'm stretching. Mm-hmm, interesting. Okay. Right and then I always do abs every day. Okay. And then I try to get other movement or exercise throughout the day. But anyway, get home at 5.30. Then I immediately get my son. Yeah, all right. So another pairing, typically, you have a lot of kids and no money.
Starting point is 00:55:52 Wake up your kids at 5am. My mom's, people ask, because it's not normal to have six kids. And I went to a very good law school, did very well, and I'm the low end of the academics. So people say, how did you do it? What she did is she woke us,'m the low end of the academics. So people say how did you do it? What she did is she woke us, besides the Jewish guilt, martial art.
Starting point is 00:56:09 She woke us all up at 5 a.m. every day. So imagine being in high school and being the bad one. And I'm trying. So I go out of Friday night and I'm trying to stay up till midnight. But then Saturday night, everybody really wants to go out. Yeah. I just don't have, my mom's still, so I stay out to midnight. Think I'm having to stay up till midnight, but then Saturday night everybody really wants to go out. Yeah. I just don't, my mom's still,
Starting point is 00:56:27 so I stay out to midnight, think I'm having a good time. She wakes me up at 5 a.m. And right, we're after it the whole day. How do you go out Saturday night? I can't. Right, so it's like, you're tired, like, all right, I'll study.
Starting point is 00:56:40 Right, right, right, right, right. I love this mom of yours. I love you're on the podcast. Super mom, yeah. Properly teaches discipline, goal setting, like what, like prioritizing. I mean, this is, these are the kind of people, though. Like it starts at the beginning of the,
Starting point is 00:56:53 I was just saying earlier, it's your developing years that make a difference, though. And your mom gave you a structure and traits that you can then build from. Yeah, when you were taking... Even my dad was a composer, Gamer, Tita, my dad was a compulsive gambler. Cheater on my mom was a real, not a good dad.
Starting point is 00:57:08 But she always switched it around to the positive. She said, look, you're born with the success of behavior. I'm going to have you obsess on things that are going to make you great. That's right. You write all these things. And you know, and that's why I cheer up. Because my mom, my loved one, she used the say she would tell me something and you know The teenager and I was the one who definitely wasn't listening and she would say this is incredibly enlightening things
Starting point is 00:57:32 Like I don't care if you listen to me. I'm like why not she goes because you watch me It's just right. I'm like like to say that like is a parent now It's just right. I'm like, like to say that, like is a parent now? It's true. Like to be confident enough to tell your 17-year-old arrogant, idiot football playing son, who's telling you that he's not gonna study because he's gonna be in the NFL someday and buy you a house.
Starting point is 00:57:55 Right. And she's like, I know you're not listening to me. She said, but I'm not worried, because you watch me, and I'm thinking, if you're blind, why do I tear up? I know. Does it make me had a watching her? I know.
Starting point is 00:58:06 It changes your entire existence. And somebody can have an impact like that. And so going to the social media side and branding of what we do now, like I put that in my head every video I do, every interview I do, these kids are watching me. Yeah. And I know because of social media,
Starting point is 00:58:24 what impact is having. At extraordinary call on Sunday night, Mother's Day, one of my friends in Florida called and said, can you talk to this kid? He loves Grand Cardone. He quit football to buy a car. He's a huge entrepreneur and he's a straight-A student, but he's not gonna take the SAT
Starting point is 00:58:40 because he doesn't wanna go to college. He's listening to Grand Cardone just to make money and I said, come to call me now. Like he said, can we schedule a call? I said, no, you tell him to call me right now. I got on the phone with him and I said, ask Grant Cardone if he went to college. Ask Grant Cardone knowing how much money he had when he was 21 years old. Ask these guys, look, watch me. You know, Zuckerberg went to Harvard. Right? He may have dropped out because he learned what you need. But he, I go, you have to have a spirit of excellence.
Starting point is 00:59:08 That's what I'm concerned about at 17. I don't care what you do, but if my mom made me take the bar, I didn't need to take the bar because I was selling for research. You're exactly. But she said, right, by teaching me the right thing, you started something, you finished the process. Absolutely. You started. Yeah, and do the best that you can.
Starting point is 00:59:24 Now, I don't want you barely passing, right? You're going to pass the bar the first time and you're going to use your capabilities because you have a spirit of excellence. And if you're not going to use it here, when you start your job, you're not going to have it there either. So here I'm repeating what I watched my mom do, what she taught me. And in 15 minutes, I changed this kid's life because he loves my videos. He watches what I do and he respects what I do by watching me. So you know what the sound like though at the end of the day the core should be
Starting point is 00:59:53 it's important to have a role model or a mentor that not only your obviously you respect but is that you have someone that you can look up to that teaches you these things right. It sits in the situation you wanna be in. That's what I tell people. But it's true. Three mentors at all times. Who is the other two? So always sit in the position that you wanna be.
Starting point is 01:00:13 So for me, I vary my mentors. You know, I just like the day about when the market drops, my plan, and this might sound silly to people, when the market drops, my plan is, I'm gonna get in touch with Warren Buffett Literally, I'm gonna and I'm gonna ask you know, have you ever spoken to him? No, okay, we'll take me with you in that Exactly, but like I'm very capable guy. There's no way I'm not gonna get in front of him
Starting point is 01:00:35 I'll do my research find what charitable vennies at right make sure whatever costs But I'm gonna get in front of Warren Buffett and ask him one question. Will you mentor me? When the market goes down I why because there's no Waiting until that happened. Why would you wait until that because I think I because right now I'm catching up Okay for the downturn okay, so I'm gonna maximize the money that I'm saving because Rightest mind and I want to wait until the time, right, the time is right because for me, if you ask someone to mentor them and then have the question right on that, that next slide, right?
Starting point is 01:01:11 Right, right, right. So if I ask them now, I'm not ready. Okay, so you have to, so you're saying you have to be ready. But then in my brain, I think, well, everyone's gonna be after him at that point, right? Wouldn't you rather do it? You would think that, but you actually,
Starting point is 01:01:22 are you gonna be at, like, you know, you wanna go with me. Yeah. Are you actually gonna be at me? Look at Joosti, like I want to go with you. Oh, but you actually, are you going to be like, you know, you want to go with me. Yeah. Are you actually going to be out me? Look at Jolisby. Like I wouldn't go with you. Oh, here we are, man. Right. What happened?
Starting point is 01:01:32 I went after him. And yeah, went through our beer friend. Yeah, there it again. Got to ask him the questions that I wanted to ask him about faith. Okay. Right. I study him. He's coming on my podcast.
Starting point is 01:01:42 I'm going on his podcast. Okay. And he gave me a phone to mentor me. Oh it's work. It worked. Everyone's ever said no to me about that. Why would you you're giving them the greatest compliment in the world? 100% so I think what I just got out of that is that if you want to get close to somebody or you want you you played at their ego side and you say well you mentor me because people normally would not say no to that. Ben Franklin wrote in his autobiography which was a book that my mom made me read, which
Starting point is 01:02:07 is a horrible book to read. So I'm going to give you what I took from it. It says, if you ask someone for help, you become an investment of that person. So it's more than just their ego. It's actually, you have all these people now investing in you because you've leveraged the ego of, hey, man, I admire you, you know so much about this. Can you please help me? See, I love that. Everyone loves help. Absolutely, so David, would you mentor me?
Starting point is 01:02:30 Absolutely. And then V's of the, I'll get mentored by Warren Possibly or Joel. Absolutely. Okay, well remember you said that because it's on his podcast. It's on his podcast. Six cameras, man, I'll be avoiding it. So now, 12 witnesses and six cameras.
Starting point is 01:02:40 Okay, so everyone heard that now you're in my new, you know, you're on the bench. You got it. It's two phone calls a month, 10're in my new, you know, you're on the benchy. It's two phone calls a month, 10 minutes plus focus on or phone call. But are you gonna charge me 50 grand? Nope. I'll tell you what's this happened. And this is happening before, which is my greatest joy.
Starting point is 01:02:54 All right. I've had clients that have literally called me and said, you need to invoice me for twice as much. I'm like, what are you talking about? He's like, in all fairness. That will happen with me, don't worry. Yeah. We have kids.
Starting point is 01:03:04 But honestly, this happened this Sunday, Justin knows worry. Yeah. What are you up to? But honestly, this happened this Sunday, Justin knows, like literally, I'm like, why? He goes, because you told me when you started that you would guarantee that I can make exponential amount of money, you told me to double the amount of money that I, you know, to think about things in terms of not creating resistance. I told him, think about doubling the amount of money you're going to make as fast as you can. Don't say I'm going to make $2 million a month. That creates resistance. Right. Because nobody dreams as big as're gonna make as fast as you can. Don't say I'm gonna make two million dollars a month
Starting point is 01:03:25 That creates resistance. Right right. Nobody dreams as big as the universe as big as God We can dream really big, but it's bigger than us. So I teach people this So then he's did it like this and he's like now what I'm like triples You know as much money you can as fast you can so it calls me literally in two weeks He goes Dave. You're not gonna. I go. I believe it. He goes, you need to invoice me more. Well, I've got people that I literally have done, the whole, of course I'll mentor you for free or my friend.
Starting point is 01:03:51 But something's going to happen, right? And it's not because I'm trading. No, I know. But there's going to be, and it may not be money. I understand. But you will be like, oh, Dave, I met Warren Buffett. Yeah. And he thought I was cute.
Starting point is 01:04:03 And he said, can I come to dinner and you've helped me So can you come with me to dinner and ask him to be our mentor? I think that what you are putting down. I understand exactly where you were going with that and I I hear you And I agree with that that does happen though in like that way I myself when I lost everything yes Did that whole asking everyone with money? Well, one of my friends was friends with Steve Win who I admired and I asked him, can you introduce me? He said, oh, of course Dave, I'll introduce you. Let's go to dinner. You know, he's one of my best friends. So I get to go to this dinner with Steve Win. Right. And the first question that I asked him was Mr. Win, I totally respect your relationship
Starting point is 01:04:44 with money. I was wondering if you could mentor me. And he looked at me going, what does that mean? I go really simply, I'm very concise and organized. I need your cell phone. And when I have a question about my relationship to money, I'd like to take a minute of your time and ask you what you would do.
Starting point is 01:05:00 Does that sound fair? It's like, yeah, of course here. And he gave me a cell phone. I'm thinking, I just gave him a huge compliment, but like I asked them the right way. Yeah, and you and I've called them three times by the way in the last the last of the years. And you respond. Yeah, every time. Every time I gave me super advice. That's a great, I like that. We should we should say that like 75 times. I think that's a great not just for like networking, but to take your
Starting point is 01:05:23 shit to the next level. That is so important. It's like not just what you say, it's how you say it, be concise, because you're right, because no one will ever say no to that. No way. It's just like when you said for my coaching, I know that I've created a business while that's correct because like, does anyone say no to that? That's the 120 rule. People don't realize you've got to work through things, reasons, impacts, capability, your credibility,
Starting point is 01:05:46 emotional attachment. If you put it all together, everything in my life that I'm trying to share a vision of, it has to come to a logical conclusion of, can I see any reason they want one to move forward? Right, if I can't hit that litmus test, not just logically, but energetically, then I'm not there yet and I shouldn't ask.
Starting point is 01:06:06 But I have to cover all the bases, like you said, it's not just what you say, it's how you say it. All these things, that's what I do to make sure people align with what I'm asking for, because in my mind, I'm like, the only rejection or resistance sometimes I get is, what's the catch? Right. Because I've been murdered so much, right? Absolutely.
Starting point is 01:06:26 I've nailed it so much. So give me like the top 10 mentors. Yeah, so what one was warned, warned me in my business partner, and I'll tell you why. He possessed something I saw as the majesty of calmness. What I learned was that I was very good on the upside of being positive. I'm a top to mist, right? So the energy like flowed. But I all like also didn't realize
Starting point is 01:06:51 in Warren pointed out to me, you know you waste energy being too high. I'm like what do you mean? Because watch me against Kansas City. Number one defense, we were underdogs and I beat him with 522 yards. The most yards ever passed in the game. Watch me come off the field, right? Of course, watch. This is what he does. Right, and then he shows me the Buffalo game where it's the biggest tragedy of his career.
Starting point is 01:07:15 32 points to not go to the Super Bowl. They had the lead of 32 and lost it. And when he walked up the field, same kind of energy. You know, not this, but all right. See, his level, both times. Majesty, he doesn't waste energy. So he has mentored me. I literally will call him and say, oh my God, I'm so upset.
Starting point is 01:07:35 Dave, breathe. And he talked me through how, from the time he was 18 years old, with all the pressure and millions of people watching him play University of Washington and then in Canada, six, you know, great cups and then of course being the number one high-spade black quarterback in America, right? Crazy that he has this majesty of commerce. Steve Win was another one with a relationship to money. When I went to write my first book, I wanted to write a book like Think and Grow Rich. Okay.
Starting point is 01:08:04 So I went to the Napoleon Hill Foundation and I said, can you guys help me write my book? Here's my idea. Here's my outline. And literally, they're like, yeah, of course. That's because I have this spiritual pragmatic book like Thinking Grow Rich, which was my favorite book, Joel Steein, right?
Starting point is 01:08:18 Obviously, at least Dynberg. Oh. Well, at least Dynberg worked with him. So that's, that's an easier one. Yeah, let me move to some other ones Dr. Mita for sleep. Okay, right. She went to me. Yeah, Dr. Sangeeta Saki Meditation, however When I met this woman, this was classic. Okay, so to show you how lost I was she says to me Dave And I just met her on an airplane.
Starting point is 01:08:47 She said, are you okay? And in my arrogant A whole self, I'm like, do you know what I am? Of course I'm okay. You know, she's like, this is who I was. So I'm like, what do you mean? She goes, oh, you're so full of light and you're blocking it.
Starting point is 01:09:00 You know this little doctor. And I was like, okay, she goes, do you meditate? This is what I said. Meditate, she goes, do you meditate? This is what I said. Meditate, I don't have time to meditate. I'm a multi-millionaire. I grew up with nothing on a mom and six kids. I made everything in my life happening through hard work,
Starting point is 01:09:14 literally persistent. You can knock me down. I am a tri-me guy, not a whiny guy. I'm not gonna surround how my mom's couch, sick and broke and meditate. You sound like my wife. This is ridiculous. That's literally where I said, almost verbatim.
Starting point is 01:09:28 And she looked at me and she goes, Oh, that's too bad. She goes, because I could teach you to vibrate faster. And that's what caught me. I'm like, what? She goes, well, everything vibrates. The earth vibrates the slowest. Then plants, animals, humans, then sound, then light.
Starting point is 01:09:43 And you know what? And then thought. And she goes, do you know what vibrates the fastest and I'm like no She goes the truth the truth vibrates the fastest and you can only be aware of that which vibrates equal to or less than you Would you like to vibrate faster and I'm literally here is all my arms that are like yeah And she went to my mentor is all my arms that are like, yeah. And she's like, you're my mentor. Wow. Back to what I did.
Starting point is 01:10:06 And I said, can you mentor me in meditation? My wife has been begging me to do it. I go, I can't even sit still. I don't, like I've tried to, like it's just ridiculous. Can you teach me how to buy great faster? I want to be more aware. And in my crooked mind of that, you know why I wanted to be aware?
Starting point is 01:10:23 Why? Because I wanted to learn when to buy yourself. That's hilarious. I got literally, like if you're aware, like, wouldn't that be a great awareness? So always know, like, time to buy, time to sell. Absolutely, you'd be a billionaire. You're very determined.
Starting point is 01:10:34 You're very focused on one thing all the time. But she taught me and she literally changed my life and perspective, and meditation. Through meditation, okay, who are the other two? Well, I'm out listed off a field right now. Okay, so Bob Proctor. Oh, I Wait, I saw that on the Yeah, so Bob yeah, so Bob Proctor Is is a huge man Wayne dire was a mentor of mine early? That's a good one. Yeah, really good one
Starting point is 01:11:01 Powered intentions still my favorite book ever. Yeah, he's fantastic. Blame Bartlett is right now my life coach mentor. Blame Bartlett's a world business coach, but he's been a world business consultant. He wrote the book, Compassionate Capitalism with me. Yeah, I saw that, that's right, right. And see, and then the woman's side. Yeah, on woman's side.
Starting point is 01:11:25 So there's things I need to learn. My mom still is mentoring me to be a parent. Cynthia Cursey, the founder of the Unstoppable Foundation, is what I call my giving mentor. And so she helps me put faith. I have this great fear of loss, a scarcity. It takes me to live in a world of loss, a scarcity, like takes me into living a world of more than enough and motivates me,
Starting point is 01:11:49 but she's always there when I'm afraid of giving. And she helps me receive as well. And has taught me that by asking other people to give, that I'm actually giving them a gift. So we work through issues like that, which is extraordinary. You know, on Mark Watts was for these interviews. So I take, you know, advice Mark Watts was the NFL talent producer, NFL network talent producer.
Starting point is 01:12:17 So when I first started my podcast, I didn't know what I was doing. And he helped you. Yeah, he coached, still coaching me and gives me advice of how you ask questions, what you're supposed to say. So those are the types of things and none of them said no. And you know what, I think I've given all of them in the same way. Now you added.
Starting point is 01:12:36 Yeah. Well, you know what I find interesting also, and then I know we're gonna wrap it up, it's been like seven hours or something. Only two hours. Wow, wow, wow. Exactly. You're gonna count Dave all the way through, tell me. Just two or three hours, I mean, what does that have Only two hours. Wow, wow, wow. Exactly. You're gonna count a day all the way through.
Starting point is 01:12:46 Two or three hours. I mean, what does that have to say for you? I mean, that, you know, what you do, you find holes in like where you feel you have like some work and then you find people to kind of help you. Like, so you have to have a lot of self-awareness in you who you are to kind of be able to do that. And I think that's a valuable thing
Starting point is 01:13:03 for a lot of people to do, right? Like go out there and seek people that are people that you respect or admire or who are doing something better than you are to kind of get make you elevate yourself basically is my point. And you're not manipulative if you actually search them out. No, I don't think so because also, like I think also, what is wrong with having, I think it's not just it's not just a compliment
Starting point is 01:13:27 But it's like why not have the self confidence to think that you that you deserve that type of thing like your self-worth Comes into play like why not? Absolutely, you know You know strategic now volunteer for charity because someone's involved that I want to meet you have to do stuff like that That's the thing like and that's about how hustle like this whole podcast is about called habits and hustle for a reason because those things are like what is that you have to hustle to take your shit to the next level. It just is what it is. No, and sacrifice. And sacrifice. Yeah. And building habits and like structure to kind of get you to be successful and to achieve. So I don't think you, I don't think there has, you have to apologize
Starting point is 01:14:04 for having those things. I really don't. I agree. You know, and now that you're my new mentor, you got it. You can, I'm going to, it's amazing what we're going to do. Just watch. Just watch. Both our podcasts are taken off. You'll see. Okay, good. I want to make sure that in front of everybody, you're saying that I am going to now double, maybe even triple as fast as you can. My profits in, by when, when do I see this as fast as you can? So remember what we try to do is avoid putting limitations of Time in space time in space, okay time in space, okay look what happens is let's say that I told you right now You could double the amount of money you make by the end of this month, okay, most people say that's extraordinary
Starting point is 01:14:37 I would say we're limiting ourselves. Okay, good right? So it's fast as we can everything we trust, everything comes at the right way at the perfect time. When we create no resistance with the hustle and the habit. Right. That's where we started is most people get confused. They think this allowance, this philosophy I have on allowing things to happen, doesn't include hustle and habit. No, no, it is better hustle habit, but then you have to take it to the next level. You put all your aggression, aggressive behavior into hustle and habits, which takes a lot of focus and time and energy. Then you still have to have enough energy to get out of your own way, to be aware of your
Starting point is 01:15:12 ego, to see where you can make the course corrections, so that you're not resisting what's coming. But none of it happens without the Laugoya, which is get off your ass, right? Get off your ass, I love it. It is. And that's where the law of Goya starts. That's what the show is about. Yes, exactly, that is what the show is about. The law of Goya, get off of your ass.
Starting point is 01:15:31 That's exactly it, get off your ass. And because, by the way, I don't know if I even mention this, but I'm saying it now, with all our guests that are as fabulous as you, what we do, is we're gonna make a journal for you and for everybody who listens, where not, basically want to get people to put their money where their mouth is and take all the practical great information that you give and then apply it to their own life. So we're going to give them a free PDF with
Starting point is 01:15:57 like all these great tips and tricks and then they can actually download it because I mean if anyone wants my, I'm on a few people. I put my actions, I give all my books for free and the paper shipping. You do? Okay, that's amazing. Well, how do people find you? Tell everyone.
Starting point is 01:16:14 Add David Meltzer and Instagram. Okay. David Meltzer on LinkedIn. Those are two of the bigger and more popular Facebook, David Meltzer. My website's D Meltzer. Just for the initial last name, D Meltzer on Facebook. Okay. Do what that. David Meltzer, my website's D Meltzer, just for the initial last name, D Meltzer, I'm gonna punch.
Starting point is 01:16:25 D Meltzer. And look, if I could, I'd give my cell phone on this show, but if you DM me, I will give you my cell phone, and I am happy to be of service. You will see, I won't waste time. I have a 520 rule, all my phone calls are gold at five minutes, and my meetings are 20. Most of my interviews are only 20 unless I super love somebody. Really? How long has this even been? Oh gosh. Wow. Just. I told you
Starting point is 01:16:54 10 minutes. No, I know. Listen, I want 15. This is great. Tell Darren Prince. He didn't last that long. Yeah, no, that way. I will tell. I don't want to hurt his feelings, but I'm cheating. I'm kidding. But yeah, so you know so just reach out, ask me for help. If I can, I hope you all find someone I can. That's it. Wow, what's better than that? Thank you. There you go.
Starting point is 01:17:12 Thank you. Thank you for coming on. David Meltzer, you've been amazing. Will you come back? Absolutely. Anytime. Okay, thank you. Very cool.
Starting point is 01:17:20 Thank you. That was awesome. My God. This episode is brought to you by the YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning digital media empire YAP Media, and host of YAP Young & Profiting podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting podcast, I interview the brightest minds in the world,
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