Habits and Hustle - Episode 284: Ditch Decision Fatigue - How To Make Better Decisions

Episode Date: October 13, 2023

Do you have trouble choosing when you have too many options to choose from?  I'm sure most of us do. When we're presented with multiple options and they all feel like they could be the right one, ho...w can we make it easier to make the right choice? That's what I'm going to chat with you about in this solo episode of Habits & Hustle. I dive into the paradox of choice. This phenomenon suggests that when we have too many options to choose from, it requires more effort to make a decision and can leave us feeling unsatisfied with our choice. I share with you how to ensure you make the best choices, how you can simplify your choices, and explain how it differs from analysis paralysis. What we discuss: 01:25: What is the paradox of choice? 03:26: What do you do about it? 08:31: How can you simplify your choices? 09:46: How does it differ from analysis paralysis? 11:34: How can you simplify your choices? Thank you to our sponsor: OneSkin: Head over to oneskin.co and use code HUSTLE15 for 15% off.   Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 I got his Tony Robbins you're listening to habits and hustle, crush it. Welcome back to solo episode. I'm here with my foil, Shawnee, who is a great foil. Thank you. You're welcome. Am I like a walking reminder of the Facebook group? Oh, yes. And of course, please don't forget to join the Facebook group.
Starting point is 00:00:26 And also, if you haven't subscribed to the podcast, please subscribe on any channel including YouTube and comment. Please, guys, these reviews and comments are so important for the podcast for people to know what we even exist. So please leave me a comment in a review. And with all that being said, we're gonna now jump into the topic at hand. And the topic today that we're gonna cover
Starting point is 00:00:49 is the paradox of choice. I think this is very important, because, and just to kind of tell you what the paradox of choice is, if you're not really familiar, is that too much choice can lead to decision fatigue, analysis paralysis. So the theory, of course, then is that too much choice is pretty much a bad
Starting point is 00:01:07 thing. And I'm a big victim of this myself. And I feel like, you know, even when you go into a huge grocery store or like a big, you know, a Walmart or whatever it is. And there's so many choices. You get so overwhelmed with what they have available and what they offer that you end up with nothing. Yeah, I was actually thinking about grocery stores as you were talking about this because I think that's like the genius of Trader Joe's is their limited options? I couldn't agree more.
Starting point is 00:01:33 I couldn't agree more. Like if you just go to even like a mom, a grocery store or shop, you have like maybe one or two types of bread, you know, a couple of different types of milk or cheese or whatever. It doesn't overwhelm you with the idea of it. You can literally sit there and stand there for days, on days and hours, on hours,
Starting point is 00:01:52 and then always have buyers remorse. Like, that's what happens to me. I'm like, oh, I got this type of cheese, but, you know, maybe I should have tried the skim cheese, the Monterey Jack cheese, the Monterey blend with mozzarella, not the one with the jack and the cavardi. Like, literally, everything now is so hybrid that it really can create such confusion.
Starting point is 00:02:15 And that's like a very simple, obviously, a very water-down example. But I think this goes with a lot of things in life. And so that's why we're talking about it today. Yeah, absolutely. And so with that being said, I have a few little notes that we've jotted down, right, joddy?
Starting point is 00:02:32 But the negative consequences of having too many options, including regret, disappointment, and this is the biggest one, decreased satisfaction with decisions. So the question is, what do we do about it? What do you do about it? Because now there's so much of everything. There's too much of everything. News, options of who to follow. There's so many different opinions that we, I think what's happening is we are not even thinking for ourselves
Starting point is 00:02:59 anymore. Because we hear so much in the ether of other people's thoughts, then we start to kind of regurgitate and take those in, memorize those without even knowing it, and that becomes our train of thought. Oh yeah, well that's, but that's been happening for like all of centuries. Everybody's influenced by things externally. Like our society influences, like just because I think it's crazy that women
Starting point is 00:03:21 should have to shave their armpits when men shouldn't, it doesn't mean I'm not, I didn't get laser hair removal, should I mean? I still, I know it's insane. I think it's crazy the double standard that we can't be topless, but men can basically everywhere. But I'm not walking around topless, freely.
Starting point is 00:03:35 So I think that that happens nonstop. Is that the period that's? No, but you're talking about society influencing our decisions and us not thinking anymore. So I think we never think. That's true, but that should be another podcast episode. It should be. That's a trueism also. I think that's true. Okay, paradox of choice though, you have to force yourself to not have to make. You have to just, you can't drive yourself crazy. It's like you always talk about you have to just force yourself to make
Starting point is 00:03:58 decisions instead of spending like 3,000 hours trying to decide something. I think this goes back to even a basic point, which is know-to-know-the-self, right? You can be very easily swayed, but you should know what you like, like what your taste buds are, what you like, what you don't like, and limit your choices. And this is why what I do, I put a lot of things on autopilot,
Starting point is 00:04:21 and that's why I wanted to bring this up, because a lot of times if you put certain things that could cause you to go down that rabbit hole and could cause this whole analysis paralysis or feeling of stuck because there's too much to choose from, when you do the same habit or doing the same thing over and over and it becomes something that you do regardless, it doesn't allow you to sway.
Starting point is 00:04:43 And so to me, that's very helpful in staying on course to what I'm trying to achieve, right? So if I'm trying to, you know, lose weight, I'm just making that up. I'll only stick to certain foods that I will allow myself to eat and not let what's not available to me to deter how I'm gonna get off track.
Starting point is 00:05:02 So to me, I think that is why I think habits are really important, structure and routine are really important and that's why I even eat the same breakfast every day because left to my own devices knowing that that is something that I will actually really mess up on my, you know, giving my own, left to my own devices because I love food. I wanted to always start my day off on the right foot,
Starting point is 00:05:25 so therefore I'll always eat the same breakfast or the same two breakfast every day, so I don't like get myself go off track. But the bigger thing is, sometimes what happens, even with dating or guys, my mother would always say to me when I was younger, that like too many options lead you down a bad path because you end up with nobody, right?
Starting point is 00:05:43 Because if you're always looking for the grass, it's always greener. Me to dating app, I see one of these days. That's what this is for dating apps. For dating apps. But no, but it's true. It's because you can always think the grass is always greener until you see it's water bill.
Starting point is 00:05:58 That's like the big thing, right? But I guess I really wanted to kind of throw this out there. If if people have ever felt and feel like this is something that happens to them on a regular basis in the world we live in now. There's more choices, there's more options, dating apps, like, you know, it doesn't matter who your date was with yesterday. You could have had a great date and it doesn't matter. It's like, okay, well, who can I go up with today?
Starting point is 00:06:23 And then you end up in no relationship. That's why, okay, well, who can I go up with today? And then you end up in no relationship That's why by the way, I think this is the problem the the paradox of choice is why people are not dating anymore They don't have relationships like they used to people are not having sex anymore I know that's a big one too because people get so like over stimulated with what's available Then they end up literally doing with no, no, doing nothing with nobody. Yeah, it's crazy how that's happened. I wanted to get quick break from this episode to thank our sponsor One Skin. If you're tired of spending countless dollars on skincare that doesn't end up
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Starting point is 00:09:02 There are over 180 classes to pick from with new classes added every month, like Sarah Blakely's self-made entrepreneurship to Richard Branson's disruptive entrepreneurship. Boost your confidence and find practical takeaways you can apply to your life and at work. And if you have a business and are a team leader, use masterclass to empower and create future ready employees and leaders. And right now our listeners will get an additional 15% of annual memberships at masterclass.com slash habits. Get 15% off right now at masterclass.com slash habits, you will thank me later. Oh, I have a really good actionable item, by the way, for clothing and paradox of choice.
Starting point is 00:09:58 So, okay, a couple of one is if you ever find a silhouette that you like, buy it in many colors, I do that all the time and I think it's a really important thing. Some people think, oh well I already have that style I shouldn't, if you find a silhouette you like, please go buy it in a ton of different colors, you'll thank me later. And then the other is, there's a really cool new thing that's been going around on social,
Starting point is 00:10:16 where people are, you can copy and paste your photos now, if you have an iPhone, I don't know if you've seen this feature. But you can literally hold down a picture of you and it will copy just you like a little icon and you can paste it into your Notes app. And there are people who are saving all of their good outfit combinations into a Notes app. So if they're ever like, oh, what should I wear? Have nothing to wear.
Starting point is 00:10:37 They can go to their Notes app. They can look at their little outfit notebook and see like all the different combos and outfit combinations that they've picked over the years. I love that. And pick one. So I think that kind of stuff is another way to auto-pilot some of these really annoying choices that we have to deal with. Or just simplifying your choices.
Starting point is 00:10:54 That's really, it's about how to, I guess, the action item on this one is, if this is something that happens to you, then how do you simplify your choices to make this something that doesn't take over your life and where you feel like you're kind of like end up with nothing or not or decision fatigue or buyers remorse and all these things. I love that example. That's a good one for clothing. That's why I always wear by the way a black taintop and jean as my fancy outfit. I am because honestly, I don't know what to wear.
Starting point is 00:11:22 I know it's so much easier. I have so many turtlenecks, black turtleneck. They're just the easiest outfit. I just bought like another five black turtlenecks. You know what you got the way? People make fun of me that I'm like raggedy-and because I'm like a doll that literally just wears the same outfit over. You know exactly what I'm gonna be wearing all the time.
Starting point is 00:11:40 Raggedy-and was a bad example, but I'm just saying like it's literally like, I do what you just said too, which is if I like something, I buy it in 20 colors, and I just wear the same thing over and over and over again. But then like there's, there's this whole debate, which I didn't want to even open up Pandora's box. Oh, please open. Is that the fact is like when you have,
Starting point is 00:12:00 like my, my message is like about take advantage of all the, what's available to you, what's out there, what's all the options. And therefore, when you do that, you live a life that's way more authentic to you. Now, I want to make sure this is a point that we really distinguish between. That is different from decision fatigue and the analysis paralysis of what happens when you have too many things to choose from. There's a different I think a lot of what we're talking about could really kind of stunt people's ability to grow. So you have to be able to have self-awareness and reflect and see how is that stunting your life or how are you actually using to benefit your life. How can it stun your life explain that? Well, my point was one of my philosophy overall is to basically chase the life you want,
Starting point is 00:12:48 right? And take whatever, don't just take what's available, don't just act with us to what's in front of you, but go after what all the options are and take action. Oh, that's something. I want people not to make the two go hand in hand. I think there's slightly not so connected. I mean, I guess maybe there's the paradox of choice. I just want to come to life choices like that. But I think these are more like, just all consuming over thinking choices
Starting point is 00:13:17 that were presented with every day because our society is so full of stuff. You know, you walk into a grocery store, you're shopping online, you're this, that and the other. It's like, for clothes also, something I do, I know my color palette. You can actually get colored, you can get tested, it's like a whole thing,
Starting point is 00:13:31 and you can figure out what your color palette is. I'm glad that you mentioned that. And it's just so much easier. And then it makes shopping so much easier. So no, no, no, this is exactly the example. I'm happy you brought something up. So it's me and this whole beauty regimen makeup situation, okay?
Starting point is 00:13:44 Cause I am terrible at skincare and beauty. I mean, it is pathetic. I don't know how to wear foundation. It's actually, it's unbelievable. I don't know how to wear foundation. I don't know how to put on eyeshadow. I don't have to put on blush when I do. I look like a good guy.
Starting point is 00:13:57 Okay, forget makeup. Everyone's a lot of people are about to make up. But skincare, come on. Easy. No, no, no, no, no. What I'm going to say is, let me just take it to the place I want to take it to. I go to Sephora to say, listen, to myself, self,
Starting point is 00:14:10 I'm going to go buy myself the basics to then be able to put on makeup on my face before I do things like this. And I literally, without a question, every single time I've done that, I've left with nothing. I've left with nothing in my hands because there's too many shades to choose from. There's too many palettes to choose from. And so therefore, I literally just leave or what used to happen was I'd buy everything
Starting point is 00:14:36 and then end up using nothing because I had no idea what to do with it. First is that they said there's one, there's three, for light, medium, and dark. Now it's like a million lights and million mediums and millions of this, it's super confusing. Yeah, well, I mean, in that case, just hire a makeup artist to tell you exactly what you need to buy and then buy those things online. I think that's so much time.
Starting point is 00:14:56 That's, I'm glad that you said that too, because that is a simple action plan. Yeah, yeah, all these action plans. And that's what I've done. So to, I've simplified my clothing, my beauty, and my breakfast food. But these things can be, like they sound small, but they can literally take over
Starting point is 00:15:12 and consume some people's lives every single day with these choices. So honestly, I think streamlining them opens you up to be able to do the other thing that you're talking about, which is going and getting the life that you want, not acquiescing to things, because you're not worried about like,
Starting point is 00:15:24 oh, what do I wear? What do I do this? You have actionable items to be able to help you, make those decisions super fast, and save a bunch of time. And at the end of the day, time is the only commodity that you literally can't buy more of. It's the most important thing in this world. American spend an average of 90% of their time indoors,
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Starting point is 00:19:15 another or all the time, is you want to limit, like set limitations. You want to like create some kind of parameters of what you're looking for. So you're not getting into that decision, you know, that decision fatigue. And when you're walking into something, you have a parameters, you've set already. Also, trust your instincts, know yourself, set priorities. So you're not just really nearly going into it. We gave this stuff up, but putting things on autopilot, such as one meal a day, or like you were saying, but also I wear the same outfit all the time. Yeah. Know what you're looking for when you walk into a store, right?
Starting point is 00:19:54 So, no, because I think more, sometimes more information you have before you make a decision really helps making a better decision. Grocery list, super important. Following a grocery list, a makeup list, you know, ask experts, ask people who are really strong in a certain area to maybe help guide you. So you're not just like Willie Nilling
Starting point is 00:20:15 at like I do with makeup. That's just my example, of course. And the other thing you were saying was of course about the fact of, I love making those outfits and putting them into notes. That's a really good idea too. So there's a lot of ways we can kind of create our situations where we're not going to be dealing with that analysis paralysis and the overwhelming amount of information and things
Starting point is 00:20:34 and stuff that we can choose from. Make it easy on yourself. Make it easy on yourself and create these parameters. It will make a major difference. Again, that's just 101. So hopefully that was somewhat helpful. And that's it. Let's wrap this up with, of course, subscribe, leave me a review, a comment, and of course, join the Facebook group and of course, for more information information go to Jennifer Cohen dot com follow me on Instagram and we're out. Bye bye.
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