Habits and Hustle - Episode 293: Jim Kwik: How to Hack Your Brain to Become Limitless

Episode Date: November 14, 2023

In this episode of Habits and Hustle, I chat with Jim Kwik, a world-renowned brain trainer and author of Limitless. Jim had three traumatic brain injuries before the age of 12 and was labeled as the boy with the broken brain, but he overcame his limitations to become the best in the world at brain training. Jim shares his personal journey and insights on how to shift your mindset to overcome self-imposed limitations, use the transformative power of learning and physical exercise for mental and personal growth, and tips for achieving better brain health. This episode is filled with insights into effective techniques for personal development, the pitfalls of multitasking, the potential of technology in optimizing our lives, and the crucial role of consistent habits in achieving success. Jim Kwik is an American brain coach, podcaster, writer, and entrepreneur. He is the founder of Kwik Learning, an online learning platform; the host of the Kwik Brain podcast; and the author of Limitless. What we discuss: (0:00:01) How mindset, motivation, and methods can redefine capabilities and the power of self-talk in overcoming limitations. (0:08:16) How to overcome limitations and become limitless, and the importance of mindset and motivation. (0:18:36) The importance of exercise for brain health and tips on remembering names and focusing attention. (0:25:48) Tips on building relationships through remembering names, the importance of taking notes for memory, and the role of practice in understanding. 0:32:53) The pitfalls of multitasking and how to break the habit, focusing on the most important tasks and effectively managing time. - (0:43:11) How to maximize energy for better performance through stress management, sleep optimization, and brain-boosting foods. (0:52:18) The significance of morning routines and stress management for better cognitive performance. (1:04:45) The importance of social connection and mindful eating for mental and physical health, and the benefits of leveraging technology. (1:12:41) How artificial intelligence can enhance human intelligence and the importance of understanding our own brains. (1:21:40) Tthe Brain Animal Test for understanding cognitive types and the importance of personalized learning. (1:25:52) Cognitive enhancers and their potential benefits in achieving goals. Thank you to our sponsors: OneSkin: Head over to oneskin.co and use code HUSTLE15 for 15% off. Pendulum: Head over to www.pendulum.com and use code JENCOHEN for 20% off. Greenfat: Head over to Greenfat.com and use code Hustle20 to save 20%! Masterclass: Right now you can get Two Memberships for the Price of One at masterclass.com/habits HBR: Go to www.hbr.org/subscriptions and enter promo code habits Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen  Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Learn more from Jim Kwik: Instagram: https://www.instagram.com/jimkwik Website: https://www.jimkwik.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

I got his Tony Robbins you're listening to Habits in Hustle, Crescent. So this actually I'm very excited about today's episode because Jim Quick is on and if you guys don't know who Jim Quick is, he is the best in the world for brain training and I've been following your work for many years. Your book Limit List is now out as an expanded edition, so there's more information because it's dense. It's very dense. And what I love about you, Jim,

and I was just telling you this before we started rolling is that you're so good at giving actionable things where people can actually integrate right now into their lives. Thank you. You're welcome for their memory, for their concentration, just reading. I mean, I can listen to your stuff and read your stuff

for hours. Thank you. You're welcome. And that's why this is one podcast, and I'm not just saying this, and I don't sell this to anybody. I've been like heavily anticipating this episode to meet you. So thank you for being on here. It's my pleasure.

Thank you everyone who's joining us and listening. I don't even know where to begin. I mean, of course, you always use yourself as an example, because everything that you talk about, I feel you can be so helpful in every wake person's life, like business, personal. Well, I want to start with just overall, just the idea of

limitless, right? Because you know I know you're about mindset and and all that. What does it mean to you to be limitless? And what's the difference between to being delusional that you can do something and actually being able to do something? Yeah well thank you.inList is not about being perfect. It's really about advancing and progressing beyond what you believe is possible. And part of it is a mindset. Part of it has to do with motivation.

Part of it has to do with the methods that we're using to get us to where we want to go. You talk a lot about mindset. I enjoy your work. We got to Sarah's stage recently. And last weekend. Yeah. I saw your TEDx talk a little while ago. Mindset, overcoming self-doubt, I think people grossly underestimate what they're capable of because of the things that you've addressed,

fear and it's important to be courageous. It you don't even, it's, it was interesting in your TEDx how you talk about, you know, the 10% and doing, you know, doing things at least 10 times. Yeah. And I think that's so important. And I wanna just acknowledge that because, you know, when it comes to podcasts even, you know, I have a podcast, you have a podcast.

There are somewhere in neighborhood of four million podcasts, but most people, if you get to 10 episodes, then you're amongst only 3% of that 4 million. So it's not hard to win nowadays, just showing up for yourself and showing up for others. Absolutely. I can't believe you actually watched it. Thank you.

Because thank you, I appreciate that. But I'm a big believer in that. Because I think we are our own worst enemies. And we limit ourselves. Because we feel we can't do something. And therefore, if you think you can or can't that's the answer. And what do you like how in your mind like in your work how do you give people techniques and strategies to overcome their own limited minds? Yeah, so there's three limits there if people feel stuck in some area of their life, maybe financially or their impact or their health or relationships or whatever, maybe their reading speed or their memory, there are

three forces that keep you in that box. That box that you feel stuck in is three-dimensional, so three forces that contain you are what I call your limitless model. It's your mindset, your motivation, the methods. When we go through it, even at the event we were at together, there was somebody came to me and said, Jim, I'm glad you're here talking about memory and focus. I just feel like I'm getting too old. I'm just really not that smart, I have a horrible memory. And I always say stop if you fight for your limitations, you get to keep them. And if you fight for your limitations, they're yours. And so many

people are quick to have those stories that you talk about that keep them stuck. This is not possible for me. And so mindset is really the set of assumptions and attitudes you have about something. Like what are people listening? What are your set of assumptions and attitudes towards money? Because you can learn a great method on how to build a business,

how to make money. But if your mindset is, I don't deserve it. Or I'm not capable of it. Or that's for somebody else. We're still going to be stuck in that box. Yeah. Because your brain is this incredible supercomputer in your self-talk, because the program it will run. So if you tell yourself, I'm not good at remembering people's names.

Yeah. You won't remember the name in the next person you meet, because you program where you're a supercomputer not to. So part of a transformation is you just want to be conscious and self-aware, that let's say to make a change, you just want to be conscious and self-aware, that let's say to make a change you need to be aware that you know where you are right now. So I would say, you know, even adding like a little word like yet at the end, I don't have a great memory yet, just opens up more possibility, you know, for that to happen.

But there are a lot of lies we buy into that somehow, you know, when people see me at events that we're at, I'll do these demonstrations if there's time and I'll memorize 100 people's names. You know, I'll let them stand up and pass around a microphone and I'll allow challenge me to remember words and numbers and I'll do it. But I always tell people I don't do this to impress you. I do this really express to you what's possible

because the truth is, and this is going to be hard to accept and swallow for some people. Regardless of your age, your background, your career, education level, financial situation, gender, history, IQ, we all could do this for the most part. We're just not taught. You know, there are no classes that taught you how to focus or how to read faster or how to improve your memory or the kind of things we focus on. Right. So I just want to remind people

that, you know, genius is not so much born. It's really built, you know, and I know this because I grew up with severe learning challenges. I had traumatic, three traumatic brain injuries before the age of 12. I couldn't read for three years. I was labeled, you know, the boy with the broken brain. So I had all these processing issues and, you know, self-doubt and lack of confidence and, you know, all of that. So if people are struggling right now, you know, we went off for you not only hope, but real, real help.

Yeah, well, that's interesting because, yeah, like, you're a whole, your story, your, or your whole story of how you had, you know, we went off for you not only hope, but real, real help. Yeah, well, that's interesting because yeah, like your story, your whole story of how you had, you know, the boy at the broken brain and all that, you had such limits, you know, I would imagine such limiting beliefs about yourself. And then how did it start for you? Like, how did you break through and like even, like the world, it's actually like, you know, kind of like tell God what you want to do with a laugh because now you're honest,'re honestly, now you're basically teaching people how to learn for a living at the highest level. How are you able to overcome your limiting belief that you were not dumb, that you don't, you can do it? Like, what was the first step for you?

Like, how did you even become who you became? Yeah, okay, so I don't usually talk about this, but so I struggled all through school, you know, all through elementary school, middle school, junior high, high school. You know, I would work three times harder as everybody else, but I would still, you know, barely pass, you know, if I was lucky. You know, I was almost failed, you know, high school English and all these challenges. And it was tough. When I got to, when I graduated high school, I was lucky to get into a local, you know, state university. And I took took all these classes and I thought being a freshman meant you can make a fresh start. So I took all these classes and I was like, I'm going to do it, I'm going to prove to myself, make my parents proud, prove to the world I could do it.

But I did worse. It was hard because I thought freshman meant I can make a fresh start. And I was like, I don't have the money even be here. And so I was trying to figure out how to tell my family I was going to quit school, you know, because I'm the oldest of three siblings, and I wanted to be a good role model, but it's all this pressure. And I just said, school is not for me.

And a friend said, hey, before you decide, that's a big, you know, life choice. Why don't you come home with me this weekend and just get some distance? I'm going to visit my family, that kind of thing. So I do, and the family's pretty well-off, and the father walks me around his property, you know, on the water, and just ask me a simple question, which is the worst question you could ask me at the time. He says, Jim, how school? And I just like, I don't know what it was, but I

start bawling in front of the complete stranger and telling him my whole broken brain story and how it's not not smart enough I got to quit school I don't know. I'm so don't know how to tell my parents because they work so hard when they immigrated here And you know, I wanted to be a good role model and you say Jim will why you in school You know, what do you want to be do have share and I didn't have an answer because I just thought we're in school because we're supposed to go to school and I go to answer him some of the things I'd like to do and he says stop and he pulls out

a notebook out of his back pocket. He tears out a few sheets and makes me write down all my answers. Basically a list of things I wanted to achieve in life, dreams, those kind of like a bucket list. And when I'm done, I don't know how much time went by, I start folding the sheets to put in my pocket and he rips them out of my hand, like just rapidly and he starts looking at them. And I'm an 18 year old very insecure kid and this guy's obviously pretty well off and I'm freaking out because I've never shared these things with anybody, right?

And when he's done, he's like, Jim, you are this close to everything on this list. I'm spreading my index fingers about a foot apart. And I was like, no way, give me 10 lifetimes, I'm not gonna crack that list. And he takes his fingers and he puts them to the side of my head. Meaning what's on the inside, my brain is like the key that's gonna help me get everything I want.

And he walks me into a room of his home that I've never seen before. It is wall to wall, ceiling the floor covered in books. And I've never felt, I never finished a book covered a cover. And it's like being in a room full of snakes, because I'm like kind of like very, they make me very uneasy. And he starts grabbing these snakes and handing them to me these books. And I start looking at the titles, and there are these biographies of some incredible women and men in history,

and some very early personal growth books, like old school, and I'm dating myself, I'm in my 50s, so it's like, the power of positive thinking, thinking of a rich, how to win friends and influence people, those kind of classic books. And he says, Jim, leaders are readers, you have to read one book a week. And I'm like, have you not heard all my story?

I'm the horrible reader of all this school work. When I said school work, he was like, Jim, don't let school get in the way of your education. And I didn't realize it was a Mark Twain quote. This was like over 30 years ago. And I was like, that's very inspiring, but I can't commit to doing this, because I'm going to be good to my word.

I just can't. And very smart man, he reaches into his pocket and he takes out my dream list, my bucket list. And he starts, this is audacity. He starts reading every single thing that I wrote down out loud. And something, Jen, about hearing your goals or dreams that you've never really articulated, but you hear it in someone else's voice kind of encanted out into the ether. And mess with my mind and my spirit, something fierce.

And honestly, a lot of things on that list were things I wanted to do for my family, things they can never afford to do for themselves. And with that motivation of that purpose, I agree to read one book a week. So fast forward, I'm back at school, and I have a pile of books for midterms that I have to read, and then a pile of books

I promise to read, that I want to read. And I couldn't even get through pile A. So what do I do? I just, I don't have time, so I don't eat, I don't sleep, I don't exercise, I don't go out with a friend, I don't do anything but just, you know, live in the library. And after a couple of months, I end up exhausted, I pass out. At 2 a.m. in the morning, I fall down a flight of stairs in the library, I hit my head again, I woke up in the hospital like two almost two days later and I was hooked up to all these IVs, I was very embarrassed, I was down to like 117 pounds, like I had lost all this weight, I was just like wasting away, and I thought I'd died, it was the darkest time in my life because I just felt like maybe I should

have died because I just wasn't you know, and so yeah, that's why I talk a lot about mental health. But when I woke up, the nurse came in and brought me a mug of tea, and on it was a picture of Albert Einstein, right, the opposite of what I thought I was. But there was a quote on the mug. I'll always remember it. It said the same level of thinking that it has created your problem won't solve your problem. And it made me think like, what's my problem?

Well I have a broken brain, I'm very soul learner. I was like, well, how do I think differently about it? I was thinking, well, maybe I could fix my brain. Maybe I could learn how to learn better. And I put my studies aside because I wasn't making any traction on that anyway. And I started studying these books and also studying this area of learning, how to learn. An area of science called meta-learning and it'll have more about brain health and speed reading the monics and about 60 days into it a light switch flipped on and I

started to understand things for the first time. You know I started to have better focus you know retain information and my grades they shut up but not only that but my life every area my up, but not only that, but my life, every area of my life cut better. And with that confidence, I couldn't help but help other people. Because I feel more obligation to do what I do, because shame on us, the people are struggling, the way we struggled, and we knew something that could help them when we didn't do that. And so, yeah, I started tutoring

in one of my very first students. She was a college freshman. She read 30 books in 30 days. Can you imagine that? Like, like that? Yeah, not Schemerscan, but she read them. And I wanted to find out not how. I taught her how.

I wanted to know why. Because most people know what to do. You know, a lot of listeners also, they know what to do. Many know, a lot of our, a lot of listeners also, they know what to do. They probably, many of your listeners have probably forgotten more about personal growth and business or, you know, personal, like self-development motivation, everything mindset, and most of their friends and family. But most people don't do what they know, right? And, but she did, and I wanted to find out why. And I found out that her mother was dying of terminal cancer. The doctors were

giving her mom just 60 days, about two months to live. And the book she was reading were books to save her mom's life. Yeah, I get choked up to even thinking about it. So I wished her luck. Prayers, six months goes by, and I don't hear from her. And one day I get a call, and she's crying profusely, like hysterically. And when she stops, I find out their tears of joy that her mother not only survived, but is really getting better, doctors don't know how or why. The doctors were calling it a miracle, but her mother attributed 100% to the great advice she got

from her daughter who learned it from all these books. And in that moment, I realized that if knowledge is power, then learning really is our superpower. And it's a superpower we all have. We just weren't really taught how to do those things. So I've dedicated my life over past three decades to getting this information out to the world. So basically, obviously, there was a purpose behind

what you were doing. And so that's how you started it. And then you kind of taught yourself how to learn. I mean, you read all these books on metal learning and then you basically figured out your own process. So to speak, to do it. Yeah, and I realized after doing this and we have an online academy and we have students in every country in the world, we get a lot of feedback that it's not how smart you are. It's really how are you smart, you know, there's, but there are no classes on focus or concentration or memory or any of these things.

Right, there's not. And now we live in a world where, I don't know, we have autonomous electric cars and spaceships that are headed to Mars, but our vehicle choice when it comes to learning is often more like horse and carriage, right? It hasn't changed as much as it has not changed. It has not. I mean, especially now, like, I feel like, and I know what you're gonna say, like I feel like my memory is so bad,

and I know you're gonna say, well if you tell yourself that, but I also think it's because we've now been conditioned to have zero ability to focus and concentrate because if you don't use it, you lose it, right? Like if you give me your phone number, I'll put it in my phone, and then if I need to find you,

I'll be like, okay, click or directions. I'll go on map quest or ways, click. Like, we're becoming lazy in our brain. Yeah. And so we're not using it as much, and therefore I don't need to, doesn't require me to remember things. So therefore if I met somebody new,

or social media, like, it's never like, everything is so quick, right? That I, don new or social media, like it's never like everything is so quick. Right. That I don't you feel like, how do we mitigate that? Because it's not gonna get any better, right? It's just gonna get worse. People are still, that no one's leaving social media

or throwing away their phone. Right, right. And I love technology. I'm not anti-technology, but you're right. It does, if you're too reliant on it, It's very convenient, but it can be crippling. Just like if you mentioned numbers, like I don't want to memorize 500 phone numbers, but it should be concerning we've lost the ability to remember one. That's right. In our opinion number or past code or seed phrase or the conversation we just had or something we just read or something we're going to say or someone's

name or any of that, right? I believe two of the most costly words. I know you have a lot of entrepreneurs that subscribe to you, you know, to the most costly words sometimes in business or I forgot. I forgot to do it. I forgot to bring it. I forgot the meeting. I forgot the conversation. I forgot that name, all that. On the other side though, memory can make someone a lot of money, you know, meaning if you could easily remember client information, product information, give speeches without notes, sales grips, on video, without a teleprompter, or names and faces, all this stuff,

then you could write your own ticket, and everybody has that ability, but we don't exercise it, right? Because so what they call digital dementia, the high reliance on technology, it serves as an external memory device. But then you're right, your brain is like a muscle. It's obviously an organ, but it's like a muscle

to use it or lose it, as you said. But it's the equivalent of if I had to go, I don't know, like, you know, 10 blocks and I end up driving instead of walking. Or if you're offices on the third or fourth floor, your apartment's there and you end up taking the elevator each time instead of walking it. Exactly.

You're not getting the fitness. And a lot of people are losing their mental fitness. Yeah. Because they're not doing the work. And so, again, it's a balance between convenience and, you know, having your own autonomy and power also as well. So, I think using your memory when you can is a wonderful way. Just like when people get their steps in, right?

It's just like, you know, we're not doing the mental calisthenics, if you will. Right, and so you touched upon something that I was gonna ask you later on, but the fitness part, right? I feel like if I don't work out, my brain won't work as well. Right.

And I do think there's a me, and you can tell me, the connecting, the connection between physical fitness and mental fitness. Oh, yeah. Right? And that, to me, is like my number one tip for people who want to improve their, their focus, their energy, their memory, workout.

Yeah. Because if not, like, I feel like you, because you get such brain fog. Oh, yeah, it's a, it's a must, you know, for everybody, you know, as your body moves, your brain grooves. Yeah. it's a must for everybody. As your body moves, your brain grooves. Yeah, I love that. Thank you. Thank you. You've got a lot of these good sayings. Yeah, I try to make them as memorable as possible. That's good to say. You have a ton of them. You've said something else, like a lot of it. But you have a lot of these things like that, the reader, the leader, the great. The faster you can learn, the faster you can earn. I feel like knowledge today is not only power and knowledge is profit, but exercise is one

of the most important things you can do for your brain health. When you're moving, generally what's good for your heart is going to be good for your head. You're getting more blood flow. When we're sitting, blood is kind of pooling into our body and away from our minds. When your body moves, you make more connections. You create brain-derived, neurotropic factors, BDNAF, which is fertilizer for neuroplasticity,

for new brain cell growth. For it's so important for learning, it changes your mood, which could obviously reduce its stress, helps you sleep better, and all that has an impact on our brain and our brain's ability to perform. You know, we get blood flow, we get more oxygen on our brain and our brain's ability to perform. We get blood flow, we get more oxygen to our brain. Our brain is only about 2% of our body mass, but it uses 20% of the fuel.

It's an energy hog. Working out is one of the most important things you can do for your brain. So give me a few tangible things. For example, you said when you go into an audience, you can memorize 100 names and call Beth like, what's the process? How do you do that? So we talk about this in our podcast and in the book, but I'll give you a number of quick tips that people would go through. Well let's say, somebody's listening right now and they have trouble remembering names,

but there was a suitcase of a million dollars cash. And I know you have people all over the world listening so whatever the equal currency would be. If you just remember the name and the next stranger you meet today, who's gonna remember that person's name? Everybody, right? So I had nothing to do with someone's capability and so as a coach I want to call people on their BS, their belief systems. It had nothing to do with their potential and had everything to do whether or not they were motivated. So just for first thing is just going back to this young lady who are at 30 books and 30 days, you want to start with a reason first because without a reason you won't get

the result. A lot of people don't have a reason to remember what they read. They don't have a reason to remember so his name or if they do, they're not mindful of it. So even a simple, and this is so simple, overly simple that people won't do it. But even asking yourself why do I want to remember what I'm listening to from this lecturer, you know, or what I'm reading or in this podcast.

How can I use this? Or even remembering someone's name. Maybe you're doing it to show the person respect, make a new friend, get a referral, make a sale, practice these things that they learn on this podcast. But if you come up with a couple of reasons, you're more likely to get the result, right? Because your brain needs,

it has to go from your head to your heart to your hands, because someone could visualize things and set goals and KPIs in their head, but they're not acting with their hands. Usually the thing that's missing is their heart, their emotions, right? And emotions, because we're not logical. We're more biological.

You think about dopamine and oxytocin, serotonin dorphins, where this chemical feeling soup and one of the best ways of changing our feelings is to change the questions that we're asking because it shines a spotlight on something that could be more important. And so, yeah, the first step I would say, I was tell people, remember mom, M-O-M, M is motivation. The O is observation, which is interesting

because a lot of people aren't forgetting the name. They're just not hearing the name. Why? Because they're usually talking to themselves. They're thinking about how they're gonna respond. And you can't listen to yourself and listen to somebody else. So, you know, even if you, everyone,

and I encourage everyone to take notes because we're, I think we're gonna end up tearing this into a big master class. If you go to write Down or type the word listen and then scramble the letters, it spells another word perfectly. It's a little like brain exercise. It spells the word silent, right?

And it's so, you know, and it's just being silent in present. I remember years ago as a fundraiser and I got sad at a table and I was the first one there. And after I sat down, I liked to be on time. So I sat down and then a force Whitaker sat next to me and then Richard Branson said next to him and then Ashton Kutcher is twin brother,

which I didn't know he had a twin brother. He's a twin brother, right? Yeah, and... Did you look as cute as him? They looked different, I think the fraternal twins. And then a prison Clinton sat next to me and this is not a political thing, but he remember my name.

And I was like, okay, he knew who is sitting here. Cause I had met him a few years earlier, very, very briefly. And, okay, and then he picks up the conversation we had a few years ago. And nobody was privy to that. And I was like, okay, no one's feeding him that information. And when he and I was like, you know, I need to know, I'm a memory guy. I need to know how you're doing this. And he's telling me the story about his grandfather and Arkansas and living room with tell stories

and to the kids. And what was different is he would quiz each of the kids to see if they were paying attention. And when he's explained this to me, at a metal level, I was realizing when he was telling it to me, I felt like I was like the only one in this room when there was, I was in a ballroom with a couple thousand people. And you ever meet somebody that just, they're so like there with you as opposed to, I'm going to call some people out who are listening, you know, looking over someone's shoulder, especially here in LA sometimes, you're like, who else is in the room and more important? Yeah. Or maybe we're guilty of that sometimes also. But so I was noticing that regardless of politics, you know, people would say

Clinton is a charisma, he's a connector, he's a great connect, a wonderful, you know, communicator, and he's got a powerful presence. And I think his incredible memory and his powerful presence comes from being powerfully present with people. And who could do that? We all could do that. That's 100% true. You know, we could do that with with people and who could do that? We all could do that. That's 100% true. You know, we could do that with our kids, we could do that with our team, we could do that with our clients also as well.

And so the O in mom, the M is motivation, the O is observation, just really paying attention and being silent and listening. And then the last M in mom are the methods, you know, like a simple thing like Swav. I always tell people when they're out and they're out there, I think one of the most important business etiquette skills is their ability to remember names. Because how are you going to show someone you care for their health, their business, their finances, their family, whatever you use you have to offer if you don't care enough just to remember them. Totally. Because people don't care how much you know until they know, how much you care, you know, as the adage goes. And I would say, you know, when you're checking yourself in the mirror before you go out to an event, just say, I'm going to be swav. You know,

the essence, is I like to say someone's name when I meet them, right? Ed, it's nice to meet you, right? And I repeat it because I get to hear it twice, once from him and then once from me. And then also it's good that I, because I want to, if I want to be corrected, I want to be corrected up front. Because sometimes when you're at a vet, it's noisy, and I don't want to have a conversation with Ed over there, you know, recording, and say goodbye Ted, right? Right. You know, like, so I say, you know, Ed is nice to meet you, so I get to hear it again. The you and Suave is, I just use it, you know, but I don't abuse it. Ed, it's really nice to meet you. Ed, what are we doing today? Ed, where should I sit?

Ed, that would be an abuse, right? But using it two or three times in the conversation, you know, that works for you. It's kind of like a, this is like a side-filled episode or something. You know, you have like the, the go on the episode where you're the close talker, but it's, or the one, oh, he actually, he was dating somebody and he forgot,

he was intimate with her and forgot her name. I remember that, that was hilarious. And it rhymed with a part of the female in the family or something. Yeah, did it tell you I remember that one? So, but it's one of those things, and then they would do all these, like, hacks and George would come by and he would introduce himself

trying to get it or he would try to go into her, you know, her purse to get it, you know, I like your life and stuff like that. But this is something every, you know, his sign felt about everyday situations. And this is an everyday situation for most people. But I use it two or three times in the conversation. The A is you ask about a person's name,

because that's everyone's favorite subject is themselves, right? And I would say that this works especially well for names that we haven't heard before. You know, if you meet someone named Rumi, or Afsal, or Rida-Giddiger or Nankeeta, I was doing the training for a big insurance company. It was a couple hundred people and the training director's name was Nankeeta. And I was like, wow, that's a beautiful name.

And I was like, you know, where's it from? You know, how do you spell it? And I said, what does it mean? And she paused and she looked at her coworkers. I was like, what does it mean? She said, it means graceful, falling waters. And I was like, wow, that's beautiful. It puts an image in my mind. And then based on the audience reaction, I was like, what does it mean? She said, it means graceful, falling waters. I was like, wow, that's beautiful. It puts an image in my mind. And then based on the audience reaction, I was like, how long have you worked here? She was like six, seven years. You

know a lot of people in the room. She was like, yeah, a lot of more on my wedding. And I said, I addressed the room. I was like, how many of you knew that's what her name meant? And I had a couple hundred people. How many people raised their hand? Not one. You know, I remember a name is the sweetest sound to a person's ear. So ask about a name. How do you spell it? Where you're from, who you're named after, you're related to this person. It's wonderful to get kind of closer to somebody's name.

I think about the emotion, like that's behind a name. It's probably one of the first words you heard. It's probably one of the first words you learn how to write, and you're giving all this love and support, so that's kind of anchored there. So the name is really special. And then finally, the V in the E and Swav, the V is a fun one, I visualize people's names.

So the idea here is make a mental picture of the name, something that sounds like it or reminds you of it, because most of us think very visually, because our visual cortex takes up the most real estate in our brain and just like how most people are better with faces the names right you go to someone say I remember your face but I forgot your name you never go to someone say the opposite you never go I remember your name but I forgot your face right but there's a Chinese proverb that says what I hear I forget what I see I remember and what I do I, what I hear I forget, what I see I remember,

and what I do I understand, what I hear I forget, I heard the name, I forgot it. What I see, I saw the face, I remember it, and what I do going back to power practice, I understand better. And so visualize, be tender remember what you see, then try seeing what you want to remember. So if a person's name is Mary, for split, I'll imagine, you know, that she's getting married or she's carrying two lambs Like Mary had a little and it's so silly, but it's in childish, but children tend to be the fastest learners Yeah, right and so you're just playful. You're not sharing this with Mary, right? But if a person's name is Carol, I just imagines for split second, you know, she's Christmas caroling and then when I say goodbye When I leave that event, I'll see her Christmas caroling in my mind and I'll say goodbye, Carol.

Right. And because some people do this naturally, though, if you forget someone's name, some people, a lot of people I find, start going through the alphabet. They'll just start with an A, does it start with a B, does it start with a C? And they get very worried when they get to like W. Yeah. Because there's not many letters left. But sometimes it's like D. Oh, it's David, right? Right. Because that, and. Oh, it's David, right? Because that and if a letter could spark that, you know, some picture it could definitely could. So some person's name is Mike. I would imagine them on this microphone, seeing karaoke. So you visualize a little bit. Yeah.

I wanted to get quick break from this episode to thank our sponsor One Skin. If you're tired of spending countless dollars on skincare that doesn't end up delivering the anti-aging results you want, I'm totally with you. And this is because too many companies market their skincare as anti-aging without any evidence or studies to prove it. But this is why I like One Skin because all their products are formulated with OSO1. It's the first ingredient scientifically proven to reverse skin's biological age at the molecular level.

In fact, in a 12-week clinical study, performed by a third party, one skin's OSO1 face was clinically validated to strengthen the skin barrier and improve skin health biomarkers, leading to diminished visible lines of aging. It does so by switching off sense and cells associated with aging. I've seen dramatic improvement in my skin and the signs of aging have practically diminished, well not completely, but you know what I mean, by using one skin. It honestly, the results have actually been

pretty remarkable. So if you wanna buy skincare that actually works and provides you with the anti-aging benefits you're looking for, you should try one skin for yourself. I promise you will not be disappointed. Try it for yourself now by heading over to oneskin.co and use code hustle15 for 15% off your entire order. So if you guys have been listening to the podcast for a while,

you know that I do not mess around when it comes to anti-aging or longevity. And I absolutely love realistic things you can do every day to help support the process easily. And I've recently started taking a brand new Omega 3 supplement called Green Fat. Green Fat was created by the founder of Perfect Bar and he basically knocked it out of the park. They're all about anti-anti-aging or as they call it pro-aging. He ate it by the founder of Perfect Bar and he basically knocked it out of the park. They're all about anti-anti-aging or as they call it pro-aging, which of course I can definitely get behind. And it's made a big difference in my overall well-being.

If you guys didn't know, healthy fats or omega-3s are key to your everyday function and it's also known to improve your skin, your hair, your eyes, your joints, your cognitive functioning, and your cardiovascular health. And I absolutely love the fact that it's packed with five essential fatty acids as opposed to most omega-3 supplements only have two or three. I'm telling you guys, this is a real game changer. Go to greenfat.com with a code hustle20 and you'll get 20% off your order. And the best part is they offer you a money-back guarantee with free shipping,

meaning they'll refund every penny you paid for it if you do not feel a difference within two weeks. So you're trying it totally risk-free. So remember go to greenfat.com and use the code hustle20 and let me tell you you will thank me later. And then the other thing I think that you kind of touched upon it, then there's this whole idea of multitasking, right? Yeah Obviously multitasking is like the devil because then you don't remember you don't recall you're not paying attention Yeah, I find that when people are trying to do that by the way, because I know people are gonna comment on this the E is a end

Oh yeah, and with the comment. No, no, that's great It's just testing everybody also, but just say, end the conversation, saying their name. You know, so it's so simple. Like nice to meet you, Jim. Right, perfect. Yeah. It was a real pleasure, Jennifer. And so, but when it comes to multitasking,

a big part of it is like lack of focus. When people try to multitask, they think that they're gaining time. But research shows you're actually losing time, because you can take anywhere from five or ten minutes to regain your focus You know get into that flow, but not only that, but it also costs us mistakes You know, they're it's it's well known that a lot of surgeons when they're trying to multitask during surgery You know in operation if they try to multitask they're gonna make more surgical errors and it means it's equivalent of like Texan driving

Yeah, right like it's equivalent to like, text and driving. Yeah, right? Like it's like, you know, it's, it's splitting your focus. You can't do either thing very well. And then finally, the reason you don't multitask, that's the cost you time and mistakes. It costs us energy. Like when you're focused on an activity, you're writing a report or whatever,

and then you jump to email, you're lighting up a different cognitive web. So you have to, it takes a lot of brain glucose to kind of task switch back and forth. And so we're burning that energy and people wonder why they feel like spent, or there's stuff from brain fog or just mental fatigue.

So is that why also, that's so interesting because as a mom of two as well, and I work a lot, I feel like that's the problem, right? Like my memory, I feel like my memory probably has diminished because of that whole multitask. It's not that my memory necessarily has, but because of all the things we've talked about, but plus, I'm constantly multitasking,

so I'm not paying attention to one specific thing. So the words I forgot happen a lot. Like, oh, I forgot to pack you this, or I forgot to do a pick you up practice. Right, right, right. I said that to me. Okay. But, you know what I'm saying? Like pick you up a practice. Right, right, right. Friends said that to me. Okay. But you know what I'm saying?

Like this is a very helpful tool I think for moms as well because that would you do though when life happens, right? Because life is going to take, you know, take, you know, take hold of this, right? And there's sometimes doesn't feel like there's enough time in a day to be able to do everything. And so because of the lack of ability to focus, we don't focus. Yeah, and that's the other one. Like we talked about digital dementia. There's also digital distraction. You know, like when we were growing up, we didn't have cell phones and social media and everything else like that. But every like share, comment, cat video, you video, ring, ping, ding, all of that,

it's just driving us to distraction. And part of it is, we're flexing those distraction muscles so much throughout the day. We wonder why we can't focus in a conversation or when we're on a Zoom, or when we're with the kids or something like that. So I would say that you don't have focus, you do it. And so a big principle and limitless

is taking the nouns in our life and turning them into verbs. Meaning you don't have motivation, there's a process for motivating yourself, you don't have energy, there's a process for generating energy, you don't have a memory, there's this three step process for remembering things. And there's also a process for focusing.

And so just realize that when it comes to focus, a big part of it of course, there's life conditions, right? And nobody has total focus. And nor would I think I want that all the time. So laser focus, I'm not paying attention to everything else. But we always have to kind of like, just like with our vision, we have this foveo vision and we have this kind of perception, you know, like peripheral vision that we could take in more also as well.

So it helps to be able to kind of fluctuate between both, to be able to see something very specific, micro and then expand macro in our life also. When I was saying focus for me is really about filtering, it's about not so much time management. I know we only have a certain amount of time in a day, 24 hours, that's the only thing that's equal. From anyone watching here, not everybody has equal income or equal contacts or equal

education, but we all have what, 86,400 seconds in a day. And what I would say is, for me, it's about not time management, but priority management. Meaning, the most important thing is to keep the most important thing, the most important thing. And so we've heard that phrase, you don't want to major in minor things, but a lot of people get distracted because they're focusing on things that just don't matter very much. And so what I would say is, for me even, I work off it to do lists, and also what I'll do is when I wake up in the morning, the number one thing that most people do is they grab their device.

And you know, I have a video on Facebook, it has like 37 million views just saying, don't touch your phone for at least 30 minutes, right? And it's not easy. I'm not suggesting it's easy. But like if the first thing you do when you wake up, you're incredibly relaxed, right? You're very susceptible and to suggest to things in the environment.

And if the first thing you do is pick up your device, the human brain wasn't meant to kind of context switch between thousands of different pieces of data. It just just wasn't. And so you're rewiring your brain to be distracted and you wonder why you can't focus later that day. The other thing you're rewiring your brain to do if you pick up your phone first thing in the morning,

not only for distraction, but reaction. Meaning that, I don't know, if you've up your phone first thing in the morning, not only for distraction, but reaction, meaning that I don't know if you've ever got woke up, checked the messages, and you get one social media message, a voicemail, message, text, email, whatever, and it hijacks your mood for like hours, and it puts you on the defense, and someone who's an entrepreneur, they're a high achiever, you can't, you're never gonna have a quality life if you're just reacting to things. Right. You know, everyone knows they should be more proactive. And so what I do instead of touching my phone

is I'll just, I'll line vet, and I'll do this quick thought experiment. I've been doing this for years. I'll say, okay, let's say I come home tonight and somebody asked me, my wife asked me like how my day was. I'll say like, it was really good. It was a great day.

You know, we crushed it. And then I'll say what had to happen in order for me to feel that way, or to say those things. And I'll really narrow it down to three things personally and three things professionally. That's my personal, people don't have to follow this story, but to understand the first principle behind it. And they don't have to be big things. Like, my personal list could be just like, you know, taking our baby out and our dogs

for a walk. That could be one of those things. But it forces me to look at, my friend Clay Bear has this champagne moment idea where in sports, you know when it's time to celebrate and open up the champagne. But we don't have that usually for our days. And you're never gonna get through a list

of hundreds of things that you need to do on your to-dos. So what I would think is, what helps me to focus, yes, you have a to-do list, but have a not-to-do list. You know, like, you know, the great, and I mentioned a lot of books because, you know, you read to succeed. You know, so like, but my thing, there's a great book called Good to Great by Jim Collins. You know, when you say yes to good, make sure you're not saying yes to no to, you know, great. And sometimes we do that. When we say yes to somebody or something, we're saying no to ourselves. You know, so sometimes being limitless is putting when we say yes to somebody or something, we're saying no to ourselves, you know.

So sometimes being limitless is putting borders and boundaries around the things that we treasure, our time, our emotions, our life. And yeah, having a not to do list is, I think, as important as knowing what to do, is knowing what not to do, that could distract your focus. You know, it's really interesting because the not to do list that you're saying

becomes much more important as you get busier and busier in life, right? Because someone like yourself and some of the people listen, you have more opportunities, right? And you have opportunities stress, right? So more and more opportunities. And, you know, saying yes to that, it's like having too many tabs open on your computer and it eventually crashes or it slows down, or burns out. Totally. That was what I was going to ask you, because I feel, and that's the other thing, right, because you want, when you waited so long for these opportunities to come around, and then when they do, you say yes to all of them, or things that you would prayed for,

like, you know, years ago. 100% right? And so then your anxiety kicks in, like, oh my God, I can't say no. Fear missing out. Fear missing out. Or like, it won't happen again. Like, look at your life, right? Like, then your thing anxiety kicks in like, oh my God, I can't say no. Fear, fear missing out. Fear missing out or like, so it won't happen again. Like look at your life, right? Like you

were this, you know, the boy with the broken brain, you exceed your own wildest dreams of what your success is. You said you're in 195 countries teaching all these things. You're one of the top speakers in the world. Every company wants to talk to you. Every celebrity you want to train. makers in the world, every company wants to talk to you, every celebrity you want it, you train. You are being pulled in so many directions. How do you stay mentally focused and astute and how do you control your situation? Like you're just getting started. I mean, you've got so, and now you have a baby, you said, how old is your baby?

Just turn nine months. Okay, so like, this like, that's hard. So now you're in the, like you're feeling my pain. Now you're a parent and you are doing this. Do like, how do you do it? Yeah, I mean, for me, it's, so we talked about mindset, you know, that our self beliefs and, you know, the like what we believe is possible

and we deserve the other part, the second M and limitless is motivation. And for me, motivation is not something that's abstract. It's very specific. The formula that we share is it's P times E times S3. P times E times S3. So the first thing, let's say, let's take an example of being motivated to exercise right, very for your brain. And if that's not something people normally do, they need the first P, which is purpose. Right, and the way he's talking about the reasons like this young lady read 30 books

and there she had very clear purpose that she felt. Because a lot of people here get right down the reasons why it would have stayed up here, but unless they feel it, they're not gonna do something about it. So I would say first feel the purpose. Because and for me, a lot of stuff I do is, you know, form my family and for the impact.

So I'm always dialed in to who, like, right now who's counting on you to be at your best today, right? You know, for me, that's very motivating, right? But for some people, it might not be. So I would say that purpose comes from your values. And so ask yourself, what's most important to you in life? What's most important to you in a relationship? What's most important to you in life? What's most important to you in relationship? What's most important to you in your career?

And then stack a hierarchy and really tag that activity towards the things that are most important. And if you can't tag it, maybe what you're doing is not that important. And so I would say first, find purpose. The E in this equation is energy. Somebody could have a lot of purpose because they want to make a difference

or they want to get in shape But they don't do it because they have no energy. They had a big process meal They're in a food coma, so they're not gonna read that day or study that day to be an expert, right? They're they haven't they have a newborn and haven't slept in three you know three weeks And so that would be very motivated to exercise right or to make that hard call hard call, or go on stage, or whatever. So that's why we talk so much about brain energy, like the best brain foods, how to optimize your sleep, manage your stress, all those things. And then finally, you can have limitless purpose and limitless energy.

And I do a lot of things to maintain my energy personally, you know, because I'm, I can be on three continents in a week. And that's very good. Yeah, unfortunately. Really? And so like, you know, with sleep and jet lag and, you know, time zones and all of that, waking up in foreign environments,

that's not your own sleep sanctuary kind of thing. But then you can have a limitless energy, but then what, you still not be motivated because you need S3, and this is something that's not usually addressed. Sometimes people's goals that are shooting for are too abstract or too big. You know, they want that perfect body, right? Or they want to make that next unicorn or they want to have, you know,

100,000 followers. What are my rampants to be? Sometimes we need to S3, small, simple steps. Because what will keep people unmotivated and procrastinate is being intimidated by something or being confused, right? And a confused mind doesn't do anything, right? So let's say it happens to be to work out for somebody that's a big jump because they don't work out regularly. The small, simple step is like putting on your running shoes or making it to the gym.

That'll be like a small, simple step. Right. You know, your kids aren't flossing their teeth. I did an episode on with a biological dentist recently talking about oral health for brain health and if your kids Aren't doing it get them the floss one tooth because that's a small simple step and they're not gonna stop at one tooth Right get them to throw one sock in the hamper to clean their room So a little by little a little becomes a lot and the question everyone wants to write everyone should write down

To find their S3. What is the tiniest action? I could take right now. They will give me progress towards this goal or I can't fail? And then you find you're like you're s3 so maybe you know People seeing me with Oproa Elan or these people we bonded over books because reading is so important Somebody has decades experience like yourself and you put it into a book Which you did and somebody sit down a few days and read that book they could download decades in the days That's it. That's the biggest advantage there is. But if people aren't reading every day because most people don't, maybe a small, simple step is reading one line.

And then, you know, inch by inch, it's a sin, yard by yard, it's just way too hard. You're so good. So this is how you remember everything. You create these like, like, these rhymes. And it's how I remember it, but it's also how everybody, like more importantly, it's how our listeners will remember it. But it works. Like, that was like listening to like a bunch of the stuff

that when you were coming on, part when I knew you were coming on, and I was doing my research on you and blah, blah, blah, you did that all the time. And it was, it's so clever, because it's like, A, it does stick in your head. Like readers, leaders, like, you know, would it be cinch, like, all these things. And it does, A, it does stick in your head. Like readers, leaders, like, you know, would it be cinch, like, all these things,

and it does, like, it does kind of like, click your brain into memory. Now this is the other thing, right? Okay, that's one thing to read a mill, because with this podcast, I'm sure, I think a lot of people who have podcasts, if they do the research, if they're like good at their job, let's say, they have to read a lot of books, right?

Now it comes down to retention, because I can read 50, but I cannot 50, but like there's been weeks at that every like six books, right? But once that person's on my podcast or once I'm finished the book in two days, I don't remember anything. Like maybe I'll remember a nugget of information,

but the retention is terrible. Yeah. And it's tough. They call it the forgetting curve. It's the, it's similar back in school. Sometimes, you know, we're not, we don't study every day, but we cram it in over a couple of days or all nighters. And then the next morning nobody could talk to you because you don't want anything to

slip out. Exactly. And, you know, and then you can't wait to take the test. And as soon as the test is done, the information disappears. So there's a difference. A lot of white, that's why I passed a call. I mean, that's how I got my in and be in everything. I just, I was at a great memory memory. Yeah. And then after it's over, I forgot everything. Yeah, so there's a difference between, they call it the forgetting curve. The forgetting curve states that when somebody hears something or reads something or you know, sees something once Within two days, 80% of it is gone.

So there's a difference between cramming to forget and studying to remember. So there's a lot of strategies people could do to retain more. Because what's the point of reading a book if we're gonna not remember it a week from now? Right. One of the things is having better comprehension, right?

So the focus. All right, so when people are reading, most people are feeding this incredible supercomputer. One word at a time. I came to talk that slow because I'm from New York. But it's one of those things where, but if we spoke that slowly, what would your listeners do? They would tune out.

They would fall asleep. They would think about other things. But aren't those the same symptoms of when people experience mostly when they read? They start, their mind starts to wander, they fall asleep, everything. And I'll tell you, it's because they're reading too slow. And it's interesting because if I ask most people

to read faster, they'll say, I won't understand it. But again, we have a lot of data from people all around the world for three decades. We find that the faster readers actually have better comprehension and retention because they have better focus. Because it's similar to driving. If you're driving in this beautiful neighborhood,

really kind of like they're going the speed limit, you could be doing a lot of different things so as you're going relatively slow. You could be drinking your coffee and checking on things, thinking about dry cleaning, whatever. But if you're racing a car, you're not thinking about the dry cleaning. You're not trying to text anybody, right? You're taking hairpin turns at like 180 miles an hour.

You're completely focused on two things. What's in front of you and the act of driving. Right. And that's people who read faster and better. They're not distracted because they're either... If you read too slow, your mind, your right brain, your imaginative brain will try to seek entertainment elsewhere in the form of distraction. Because you're not giving it starving for stimulus.

If you don't give your brain the stimulus it needs, it'll mind wander somewhere else. I was saying one of the things that helped you understand it better is to read it a little bit faster. Also, when you're reading it faster, you have better focus. when you're reading a faster you have better focus, right? And because you have better focus you have better comprehension and retention. The other thing is I teach people to use a visual pace or while they read. And there's we do a one-hour free master class on you could go to my Instagram, there's a link there, and you'll double your reading speed, which is substantial. Because the average person has about,

well, processing information about four or five hours a day. You think about all the reports or research or emails or whatever you have to digest, but even if you could just double your reading speed, which is very doable for every single person listening, that means you save two hours a day. What's two hours a day over the course of a year? I mean, even if you save one hour a day over the course of a year, it's 365 hours.

Yeah. That's a month. Two months. Yeah, if it's a 40 hour work week, that's nine weeks, two months. Yeah. Right, two months you get back to saving an hour a day and something ubiquitous like reading. Because reading is a skill, but the last time we upgraded that skill, how old were we like six years old?

Yeah, we never did. But like when we were a little kid, you would read with your fingers. Yeah, and that's what we encourage people to do. One of the things that we teach is using a visual pacer that if you use a highlight area, your finger, a pen, a mouse, on a computer, yeah, and you're underlining it, right?

And you don't actually have to ink it up, but if you're just kind of going right underneath the words, you'll read 25 to 50% faster, just immediately. And I don't expect everyone to believe everything I'm saying. Do you just take your finger like this? Yeah, and so what people could do is grab a book, right? And set a timer on your phone for 60 seconds, mark where you start,

have read for 60 seconds without your finger, read how you normally read. When the alarm goes off, put a mark in the margin, count the number of lines you just read, and then just underline using your finger. You don't have to touch the screen or the page, right, because there's this friction, but just write a little bit above it, and then do it for 60 seconds, and count the number of lines. That second one, for the most part, will be about 25-50% lift, right, right away, in your speed and your focus. And if your focus is better,

your comprehension is probably going to be better also. Does it matter if you're reading on us because a lot of people are doing like you know books you know like kindles like kindles and yeah kindles and versus real book. No it'll work perfectly well yeah just don't touch that you don't touch the screen or swipe or anything just like right above it. How about taking notes though like if I'm taking that's the problem with audiobooks, by the way. So the funny thing is, years ago, when I think when you wrote Limitless, was it night? Was it 2020 when the first came out? Yes. I was on a road trip, and I played it in my like the audiobook. Yeah. And it was great. And like I said, when I got this again, I don't remember

anything. Like, because the audio I never remember. And that's that you're not alone. So when people are tested, when they listen to something and they read it, reading will actually have better comprehension and better retention. Because usually when people are listening to something, they're doing something else. Totally, that's exactly it. And they're multitasking.

So I still listen to my car to podcasts and audio books also. But I'm not going to retain as much as if I'm reading because I'm reading So most of the people they listen to this podcast, they're working out right or they're cleaning or they're driving or they're doing something So they're not going to get as much as they could if they were just focused completely on listening to it You know what I won't ever listen to something while I'm working out because then I do both things terribly Yeah, I'm not working out as hard and I'm not retaining. Yeah, and that's the multitasking because you're switching like your focus back and forth and it can be exhausting also.

Even people when they're working out and you're at the gym, I see people all the time on social media and everything else. And no judgment, but I'm just saying, if people aren't getting the results, it doesn't have to be the gym, but it can be anywhere. Then, you set up up the results.

You're the gap from the work you have in doubt. You're so good. Yeah. Well, you know why Eric Thomas, you know who he is, right? He always says that too, and I love it. I use that line all the time. It's also so true. We put in the book, and I tweeted about it

years, years, years ago, but it's one of the things that sometimes we could complain. And I don't mind, you know, people like not following anything that I'm saying, but it's hard when people, I hear people complain about stuff and they're not willing to try something new. In Limitless, there's a quote, not mine from French philosopher and he says life is a letter C between B and D, you know, B is birth, D is death, life, C choice that we always make these choices all the time.

And so, we could choose to do hard things or we could choose to do the easy things. Totally. Every single day we're presented with these choices. One, I totally agree with you. Okay, wait a second. What is your morning routine? Because does that, can you train your brain

to be disciplined? Or is that, because that's the other thing, right? Because if you're, everyone's just disciplined, but if you don't have it, you don't have it. Yeah, so my morning routine, it evolves, also with the life cycles and everything else and then also your objectives. I mean, everybody has their morning routine, right? Tim Paris has his, Oprah has mean, everybody has their morning routine, right? Tim Paret says his Oprah has hers,

everybody has their thing. For me, mine is really about getting my brain right. That's the most important thing. I'm very protective of it. So it is evolved. Sometimes it's where I'll wake up and I'll do that ritual I mentioned. We know how do I make it a great day,

three things, personally, three things professionally. I tend to introduce the elements into my life. And I know that the, in Babylonian times, ancient Greek times, they used to think everything was made of these four elements, air, water, fire, earth. And so I was just like, how do I get more of those elements into my life? So I'll wake up and I'll go outside and I will get grounded.

I love just kind of walking barefoot in the yard. So it just gives me a level of stability and some people also suggest the biohackers that there's a wellness benefit also as well. So that's the earth. I'll hydrate for the same morning because you can lose up to a pound of water when you're sleeping.

Through respiration, perspiration, and being dehydrated, even just 2%, will throw off your cognitive performance. And staying hydrated, I had Dr. Lisa Maskone, she's a neuroscientist, Anna nutritionist, and she was saying, staying hydrated will boost your reaction time, thinking speed upwards of 30%. That's not a small lift, right?

So I'll hydrate, usually with some electrolytes or some kind of structured water, but that's water. So I'll get earth water. I'll get whatever sunlight's for singing the morning. Recept my circadian rhythm, which is so important for your sleep. Because your eyes are only part of your brain that's outside of your skull. And that's helped to reset your sleep patterns. And then, so that's fire, the sun. And then here, I'll do some breathing.

And it varies. You know, it's box breathing, women's hot breathing, you know, alpha breathing, you know, all these different breathing techniques. But it helps me to kind of get settled before I do anything. And so it doesn't take a lot of time, you know, you know, morning routines,

I don't think have to take like three hours. I mean, that's the problem. I mean, listen, some of these people will come on this podcast. I'm like, okay, your morning routine is basically, it's five o'clock already, five o'clock. Right, right, right. You know, how are you getting anything else done?

I'm like, it's become like so, and it becomes- Yeah, literally what I said is like 12 minutes of my morning, you know, but then I'm clear and ready, ready to go. You know, and after there's other time to do other things, sometimes I'll be instruct my day,

I'm experimenting this past year with something different. I'll do three C's every day. Because remember I talked about the cognitive switching and how much energy it takes when you go from this to this to this. Sometimes I'll dedicate my workflow around three activities. So I don't have to switch. The morning for me is where I'm creative.

I don't want input. I don't want to look at my phone. And I'm just giving an example of how I do it. So everything is I want to output. So in the morning is when I write every single day, it's just something I'll sketch out podcasts, I'll be creative before I input anything I want to output. And then in the afternoon I am more consuming. So I go from create to consume.

And that's where I'm reading or I'm doing research, which I do a lot. Research for podcasts, guests, and future episodes. My next book, those kind of things. And in the evening, the third C, because I tend to alliterate, so I go create, consume, and then I clear. Meaning, in the beginning, in the morning, I want to just take things out of my mind.

I want to be creative. Consuming, I'm going to put it in. And then at night, I want to clear it because I don't want to be in my executive brain at night thinking about stuff. So what do I do? I like to plan on my day the night before. So that's like taking those ideas out, so I don't have to think about them. Journaling, right?

Any kind of meditation. That would be a form of clearing my mind. So you'll meditate at night. I'll meditate twice a day, and some people say, and I only for about 15 minutes a day, I just feel like I'm at a disadvantage if I don't. And this, again, this works for me. I just feel like most people don't take time

to put some white space into their schedule. And for me, I've noticed a big lift when I do meditate as opposed to when I don't, because I think you have to disconnect, to reconnect, right? Just like, you know, like I've prepared to technology's not working really well. What do we do? We just unplug it for a little bit.

And then we plug it back in, it tends to reset. I think our brains, there are brains aren't meant to go like, you know, full speed for hours and hours. And so that's kind of my pit stop for 15 minutes. So I usually do it around two o'clock, like when you get a little bit of a lull to kind of regenerate and recoup and recover.

And then before I go to bed, I'll introduce the elements also, and I'll meditate, and I'll do some yoga needra. I have a little simple mantra, because I and I don't meditate to become enlightened, it's actually very functional. Like, you can't turn your mind off from thinking. You know, just any more than you can turn your heart off from beating, right? Your mind thinks just like you're right beats.

But the idea here is, at night, you know, as part of my clearing process, you know, I want to get, again, the fire, the water, the air, and the air part is a yoga knee-dra that helps me to kind of get in that fire of the water there, and the air part is a yoga knee dro that helps me to get in that parasympathetic arrest and digest. But that's part of my clearing part. I like that.

I've never heard someone say it like that, because that makes a lot of sense to me. I'm not a meditator. I can't. I sit there and I'm like, because of that, now I have a lot of anxiety around meditation, because everyone says you have to meditate. Because I sit there and I'm like, why can't I do this?

It just brings a lot of rumination. And one of the things is, is people have a misconception, again, that they have to just quiet their mind. You don't. I've interviewed many meditators that have been doing it for decades, and they are instructors. Again, that chatter is there. But what I do is I use it as an exercise of the mind,

meaning that when my focus goes somewhere, which invariably will, when I bring it back to a breath or I bring it back to a word, I'm exercising my focus and my mindfulness, and that shows up. I truly believe how you do anything is how you do everything, you know, that that saying. And so that when I'm doing that, it helps me later, you know, the next morning or when I'm interacting with people, I can bring my focus back when I get distracted by something that's going on in the world. Or the whiteboard is, I like the way you said that because it's like you're recharging, so you're not just go, go, go 24 hours.

It's forcing you, you're basically scheduling time to actually think or just be versus because I think one of the most important productivity tools we have is our calendar. And you know, your schedule, PTA meetings for the kids, or doctors appointments, or you know, podcast interviews. But we don't always, we don't always schedule like our own self-care. We don't usually schedule like our own personal growth. Even scheduling the things you learn from here, like, okay, so like as a coach, I have to call people on their stuff.

A lot of people are addicted to just listening to stuff and that's great, but our lives aren't changed by just more knowledge. You know, our lives changed by applying that knowledge. So I have a belief that for every hour you spend listening to a podcast like this, you should dedicate an hour to putting it into practice. That's why I say take notes and then ask yourself, how can I use this? Why must I use this? When am I going to do it? You know, and schedule it. Otherwise, like somebody who reads a book and even understands it, but if they're not implementing it, there are no better off than someone who's illiterate, right? Functionally in their life. So I just feel like I want to encourage everybody to just none of the truth is none of the podcast courses lectures work unless you work it. That's exactly true. I think

to your point I think people are just professional book buyers and they buy the books and take the courses or they just sit on the shelf and they don't even basically read a little bit or they don't apply. If you're not applying anything it doesn't matter what information. Like, I think what's happened a lot now, everyone has a lot of information. Yeah. Too much information. But no one's doing anything with the information because it's confusing too. Like, people are overwhelmed.

Yeah. Is there a way you can help us? How do we automate certain things in our lives to free up more brain space? Yeah. I think a lot of people are right, you're right. So we talked about digital dementia, which is outsourcing or memory, and our memory gets weaker. We talk about digital distraction, with all the rings,

pings, dings, making us distracted throughout the day. We can't concentrate. There's also this thing I term digital day loose. And the more the healthcare term is information anxiety. There's just too much, it's like taking a sip of water out of fire hose, right? And that causes real health effects. So we do so much corporate training because the teams are inundated with information.

It creates higher blood pressure and the impression of leisure time, more sleeplessness and rumination, all that. And that's why we teach people how to learn faster because if the amount of information is doubling at dizzying speeds, it's just getting higher and higher, but how we read it and absorb it and understand it retain it's the same. That growing gap creates that stress, that information overload. And so, I would say that some people feel burnt out because they're doing too much. I also think that we feel burnt out, not because we do so much. Sometimes we're doing too little of the things

that make us come alive. And so I would do a little spot check with a filtering system in terms of what's really important here. Because I'm always obsessed about the analogy of the lead domino. Like what's the domino that you could hit that could take care of all these other dominoes?

The 80,20 rule. You know, what's the 20% of my efforts at her? And give me 80% of the rewards. Because there's always that focal point that's a force multiplier. So I want to get really good at the things that have the return. Because I don't want to have FOMO. You know, if anything, I have a joy of missing out a lot of times just because I like my space and you know and just my own

sanity. But I would say learn how to learn to keep up with you know all the things that are important to you. Even we live in the expert economy right. You know like right now people might want to be an expert in their field but that requires us to constantly be updating our knowledge. But also having good skills to read, to remember, to focus. Yeah. I'm super excited to share my latest health obsession with you guys. It's called Metabolic Daily by Pendulum. Metabolic daily is a powerful, multi-strain probiotic that really improves your metabolism, reduces your sugar cravings,

breaks down carbs more efficiently, and sustains your energy. I've been taking metabolic daily for a few months and it's unbelievable the results I've seen. Not only do I never struggle with my cravings, but I'm seeing a huge improvement in my body composition from breaking down carbs more effectively. I love penitling because they are really disrupting the probiotic market with clinically studied strains that aren't available anywhere else. They were founded by PhD scientists and are backed by the Mayo Clinic and Hallibary, who recently became their chief communications officer because of the results that she's seeing.

They're the only company with, I think I'm pronouncing this correctly. It's called Acrimansia, a next generation strain that's called the Keystone strain for gut health. You can get it as a single strain or in metabolic daily. Plus you guys can take 20% off your first month of any Pendulum Product Membership with this code, Jen Cohen. So go now to PendulumLife.com and use my code at checkout. Trust me, you will feel incredible. Why do we acknowledge as a leader in business leadership information, Harvard Business Review

provides information, tools, and practical advice on leadership, management, and strategy through the HBR.org website, their print publication, and their podcasts. The site hbr.org is updated with great new business management articles daily and includes key insights to those interested in practical advice for better business management. Some examples of recent articles that I really got a lot from are organization change,

what's deraille your company's transformation, and another one called decision making and problem solving, leaders framework for decision making. Plus HBR produces a number of leading business podcasts from HBR and leadership to HBR IDA cast. I'm telling you guys there's such great foundational information if you're trying to get a leg up on anything business. While much of Harvard's business reviews content is available for free, after signing up at their site, subscriptions to unlimited content start only at $10 a month. Go to www.hbr.org slash subscriptions and enter promo code habits right now to take advantage of

this great offer. Again, go to www.hbr.org slash subscriptions and enter promo code habits to learn more or about this great opportunity to help manage your career and business. So, how about food-wise? Like, what are some food? I mean, not the ones we always blueberry, salmon, and fat, all that. Are there anything that you can tell us that are different foods that we

can help with the boost or brain power or memory? What do you eat? What is your daily diet? Yeah and it fluctuates especially if I'm traveling and I'm on the book tour right now so I can easily make, I always prefer our family to make our meals that's always preferable because I like working with ingredients that I just know what they are. Sometimes we're in a restaurant, you know, some going to like air one or some place where I feel like, you know, they have a dialed in because you don't know what seed oils and everything else that they're cooking with.

Exactly, 100%. All of that. And again, I'm not a dietitian, nutritionist or medical doctor, but I just encourage people to have self-awareness, meaning when you're eating something, just notice how it feels. So it's not just what we, and we know all the brain foods,

the wild salmon and the sardines and the avocados and the brain berries and all that, but also it's an emphasis on how you're eating it. I see so many people at these things kind of gobbling down food really fast or doing it while they're doing work. You have to get in that parasympathetic rest and digest in order to really assimilate that food.

Some people are so stressed with their diet. At a moment, almost I would imagine counteracts, some of the benefit of what they're eating. I would just remind people, regardless of what it is, and people could search my name and the best brain foods and show you how to memorize them, and all that fun stuff. But it's also, I want to remind you, it's not just what you eat, it's how you eat,

and also who you're eating with. Like a lot of these studies that are done with long, you know, lean cultures, they also have a lot of like family meals together because it's a social connection. And then I think that's understated. And it's also a kind of a dying routine and a lot of family units.

And if it's not family, because when I lived between New York City and LA for the past 10 years, going back and forth, when I came out here, I didn't know anybody. So we'd have the friends' giveings, right? I would host. And how about every city I go to I tend to host like a gathering and You know we have this ritual putting the phones away or we'll stack the phones in the corner and whoever grabs their phone first has to pay for the

You know the meal or something like that But even having the phone there creates anxiety, you know, it's unconscious anxiety That's why I don't keep my phone by my nightstand because research has shown even the presence of the phone, even if it's on airplane mode or turn off. It makes you feel because you're so used to doing this all, you know, like typing on it all the time and swiping on it. You have the urge to grab it. So even if it's off in your sleep, you feel like you create anxiety just being there, even at the dining table also as well, you know, so we can be distracted or feeling the impulse to doing that. And again, technology is a great tool to use,

but if the technology is using you, then we become the tool. And that doesn't even make any sense to me. And so I would say this socializing and using this time and having questions, family members or friends, that's not just the typical small talk, like how was school or friends, that's not just, you know, the typical small talk, like how was school today good, you know, like that kind of stuff. But it's just like, you know, what did you learn, you know, what did you learn today?

What are you proud of, you know, today? Who did you help? Like questions that go a little bit deeper, but I also, again, you could have that great brain food, everything else. But then you have that social connection because that's so important for the brain, right? Especially living in a world, you know, a lot of people, loneliness, and just not feeling hurt or understood. And you know, especially when you don't have all the time

in the world to spend with the people that you care about, right? So it's about going back to the Clinton and now just being present with them, you know? And so it's not about the amount of hours I feel. It's more the quality of the time that we spend. Are you able to even train people one at one like you're with your schedule now? I think we've trained a handful of overlap clients. I'm doing it less and less the past five years just because of leverage. You know, we put that's why I'm writing these books,

especially proud of the new book because I put my latest research there, and it could go out to lots more people. So I put my energy into the podcast. We published, we had a large academy of accelerated learning in the world online, but that scales. But occasionally I do. We do have a way list for that.

Are you doing a lot of personal stuff? No, no, no, no, no. I don't have, I mean, I work, I now I work with a lot of people, like I do company advisory stuff, and we do a lot of high-performance stuff, but I just it's hard to do all of that stuff. Yeah, I mean, growing up labeled, you know, the boy with the broken brain, now I want to build better brighter brains and really no brain left behind. Like my dream would be like to positively impact one

billion brains but I can't do that on a one-on-one or even class. You can't do that. You know, so. But don't limit yourself. Maybe you can. No, but on scale though online. On scale. Exactly. You know, we're like all this or VR or everything else that's out there. I could reach more people.

You know, you put it, you put a quiz on. I did a quiz yesterday night. Yeah. more people. You know you put it you put it at a quiz on I did a quiz yesterday night. Yeah it's called uh where is it? What do I? My brain animal.com. My brain app. Yeah so I realized this is something that I mean so this book it really is about the fourth end which is momentum. It has all of the gems from the the previous book that came out a few years ago but I realized that post-pandemic AI world and you know being a new that I have a deeper, renewed sense of commitment that that people are prepared. I think some storm, some things we can only learn in a storm, and some storms come because they clear our path. But there's been a lot of storms in our lives the past few years, and I'm sure a lot of people could relate. But going back to the power of choice, I truly believe that these difficult times, they could diminish you, or these difficult times can distract you,

or these difficult times they can develop you. Ultimately, we decide. And so, the theme of this new book is about momentum. You know, once you unlimited your mindset, your motivation, your methods, then you could create in this incredible men momentum. And then we added all these new chapters on how you could sustain momentum and accelerate momentum. And then we added all these new chapters on how you could sustain momentum and accelerate momentum. And so everything from Neutropics, which is a big, we talk about some of the supplements that can help you focus and prove your mood. We talk about AI in there, how to use AI to improve your H.I. your human intelligence and different ways you can use it. You tell us some, give us some. Yeah, yeah, yeah.

I can use it because that's another way your brain's getting lazy, I thought. Yeah, it's it. AI's doing everything. Yeah, so for me, AI is not artificial intelligence as much the way I perceive it is augmented intelligence. Just like any kind of technology it's meant to support you, right? Yeah. And to potentially serve you and advise you. And it's not always right, you know, by any stretch, but it could offer a good, you know, it could be a good writing partner, a creative partner, a reading partner, and so on.

So simple examples, I mean, our whole team uses AI in some respects, not solely on it, but so like to learn faster, right? Every principle in limitless can be applied into an AI like chat GPT. So if I wanted to let's say somebody wanted to learn about neuroplasticity you could put a prompt in there saying you know explain neuroplasticity to me as if I'm eight years old, right? And that'll give you a good foundation. Sometimes when I'm doing a podcast and the book doesn't arrive in time, I generally don't want to read digital, like because I don't need another excuse to be on a screen personally.

And I read the books of our guests, because I'm a very fast reader. But sometimes I don't get the book mailed in time or gets lost. And I'll go online and I'll say, you know, into an AI platform, I'll say, you know, provide a good book summary, you know, and then I'll put in even the expert in and say, what are some thoughtful questions that they haven't been asked before specifically for our audience? Right, I'll define that audience and I'll get, and I won't always use everything, but it'll spark,

it'll spark something that it was just like, wow, or I'll say, you know, I talk about mind mapping in the book, and a very effective home writing, no taking technique. And I'll say, hey, mind map mapping in the book, a very effective whole brain note-taking technique. And I'll say, hey, mind map, this subject for me. And it'll provide a structure for me to build notes on. Or one of the strategies I use is a memory palace, which is taking certain locations that you're very familiar with, like your body or your kitchen or something, and putting the key ideas in those different locations.

So you can give a speech without notes or remember facts or something like that. And I'll say, hey, take this amount, this data that I'm putting with you and build a memory palace for it. And I still have to do the work. I think that more than ever, because of AI, it helps to be brain literate, right?

And really know how your brain works. Because once you understand how your brain works, you could work your brain. It's the equivalent of being physically fit. I totally agree. You know, like, you don't want just because we have all this great technology that could take us places and do all those things.

You don't want to get, you know, you don't want flabby muscles, but you definitely don't want mentally flabby muscles. No, but you said something that I wanted you just kind of elaborate a little bit on that memory palette. Yeah. Right. So like, for an example, like keynote like keynote speaking right you do a ton of it

You know, I get asked to do them. They're like 45 minutes for an hour And I like freak out because I'm like how am I gonna memorize all of this without staring at my notes, right? How would you suggest someone like that because I know other people have that same type of presentation? They have to make presentations. It's one of the biggest fears in the world. Right, public speaking. Yeah, no doubt. Yeah. You know, more of that's first, I think like death is like number three or something. Exactly.

So yeah, it's a big one. And I think the big fear underlining it is that we aren't going to be able to perform. And it's self-reinforcing because the more nervous and fearful you are, you're not going to remember because of that. When you're in fight or flight in cortisol and adrenaline's running out, like it literally, what it's doing is it's like, it's like holding your survivor brain,

holding you hostage from your executive functioning, from your pre-frontal cortex, from doing all making good decisions and everything, from your memory, chronic stress has been shown the shrinker brain, So it's, yeah. So for stress, does the actual chronic stress... Chronic stress has been shown to shrink the human brain. Yeah.

Chronic fear, by the way, actually suppresses your immune system. So the whole area of science called psychonuro immunology makes more susceptible of colds to flu, the viruses. Which is like, and that's challenging because that's when you turn on the television, it's all fear-based, right? And so, you know, just like there's an algorithm to social media, whatever you engage with,

they show you more of that thing. So is with your mind. So if you're always looking at what's threatening and what's harmful and what could hurt us, then you're gonna start seeing, that's your algorithm. So you start seeing that same stuff everywhere. So you have to be very careful to stand guard at the doors of-

Of what you're putting into your brain. Yeah, not just your body, but you're exactly your brain. So going through it down the street, there's a film studio, a fairly well-op famous and large one. And then how we go there on on a regular helping their actors speed read scripts, memorize their lines, and be focused on reading. You should take it. I know, I'm going to. It's like, yeah, use pick any book that you have to read.

And you know, at 60 minutes, I walk you through some of these things, you know, a tutorial and smart reading strategy. So even if you're not reading it faster, you speed reading, you're reading it smarter. So you're going to retain more and everything. But going back to remembering scripts, there are lots of different ways that we talk about in the book. One of them is when you're going through a script, it depends if you have to do it for a baton, right? So there's some things that you just want to

know key points. So I work off of mostly key points because I don't want it to be so scripted, right? But sometimes as a TED talk, you know, they really, when I'm prepping TED speakers, they want to get it almost for a bat. Or act actors certainly also as well. Say that the Ted talk verbatim, which is very stressful, but even with keynote, like how you don't... Yeah, I mean, for me, the keynote, like I'll give a keynote and I'll just think, I, these are the 10 points I want to teach, right? And what I'll do is I'll build a memory palace, which means I'll stand mentally in my mind

and that my everyone can do is with me stand into the doorway of your home not not the hallway or mud room but just the first room and as you look around you see a lot of stuff and you're thinking why should a queen before it is exercise but what I do is I just go around clockwise in this room let's say I'm in the kitchen I'll go around clockwise and I'll pick five places Going clockwise. So in my case, I see the microwave. I see the stove top at the third place of the refrigerator The dishwasher is the fourth and let's say the sink is the fifth Right, and then I'll go into an adjacent room and duplicate that again I'll do 678 910, right?

And then that's the place. So this is a 2,500 year old memory technique developed in ancient Greece, orders, and poets would use it to memorize things. They realize you remember things based on where they are. Even when you forget someone's name, you ask yourself, where do I know that person from? Because the context will often give you the content, right? And so then the second part is you take what you want

to remember and you turn it into a reminder picture because we already talked about you thinking images. So let's say you want to teach people the 10 keys for a limitless brain and my first one is a good brain diet. So I would put all those brain foods in the first place which happen to be the microwave, right? And then the second place is a stovetop and the second key to a limitless brain is killing ants. Killing ants is actually good for your brain. Ants are automatic negative thoughts, right?

And so I would imagine in my stovetop, I'm roasting ants there. And it's first-plit second, I would never do that, but in my mind, it's kind of like ooh. And then the refrigerator is exercise. So if I wanted the third point, I want to remember it's the exercise, I open the refrigerator up and then bam, Pilates, CrossFit, whatever's going on inside there. And then even when I did this, I said it

out loud and even people can remember what was in the microwave, the grid brain foods, what was on the stove top, we were killing ants. You know what's what happens in the refrigerator? Oh people are exercising. Should we always get you the point? No, I can go into any room, my home. You can go into homes that you've lived in before. You can go into the mall. You can go, you could use your body, you know, I happen to take people, you know, top brain foods and the top of your head. You can have the avocado, so you can get a hair conditioner. You

can have blueberries coming out of your nose. Broccoli is a great brain food, you know, vitamin K, help with potentially BDNA. You're right in your teeth, right? So it's, you do that and then you go to the store because sometimes people go to store to buy one thing and they come back with two grocery bags full of things, except for that thing that's what I was doing. That's what happens to me daily. Yeah, but it's just, it's,

but all these exercise, even when they don't work, they work because they get you to focus, you know, in a way and that focus leads to the memory. I love that. That's so good. Okay, I think, I mean, I feel like, I've asked you a lot of questions and you've been so gracious in giving people

such great, actionable things. Guys, you've got to do the brain test. Because I'm a cheetah. This is the big one. Like this is, and people get this gift, it's at mybrainanimal.com. You'll see, it's a memory code, CODE. And it's free. Yes, and the C is the Cheetah. Are you a fast-acting Cheetah?

And so yourself, you really thrive in fast-paced environments. You quickly adapt. You have strong intuition. The O is the logical owl. And nobody's any one. There's a primary, a secondary, we're all mixed. But just like, you know, if you're right-handed, it doesn't mean you don't use your left hand, it's just how to tell you prefer. When your cognitive type will tell you how you think, how you read, how you focus, and then I give everybody a detailed, literally, you know how there's like personalized medicine or nutrition? This is like personalized learning, so you get detailed strategies based on your brain animal, on how to negotiate and how how to hire, and how do you

read, faster, and prove your focus based on your animal. The D is the imaginary dolphins. These are people are great problem solvers. They're great patterned recognizers, a very strong imagination, and then finally the E are the elephants. And these are your collaborators. They love working in teams. They have high empathy and interpersonal skills. And you know, even if you look at anything like it's in popular culture, like if you take Harry Potter, you know, how it's a Harry is your cheetah, right? You know, Hermione is the logical owl if you're familiar with this. Or you could take, you know, anything. You could take billions or whatever thing. There's always these characters that are there. What are you? For me, I'm strong owl and elephant.

I'm very dislogical. I like to do all the research, everything. But then also elephant, high empathy, I rated high because I guess struggling as a kid for so long, watching everybody else, I could detect suffering and it motivates me to do a lot. And hopefully it makes me a good teacher because I could remember what it feels like to be stressed or fearful or doubtful. And hopefully I could serve people because of it. No, I love your work.

And the book is limitless. And that with more information, I can't even imagine that book with even more of it's amazing. Yeah, it's dense. And it's really easy to read. It's fun stories. It's like an owner's manual for your mind, your number one wealth building asset.

People could go to limelistbook.com and there's all these bonuses for us. Thank you. We donate all the proceeds to charity. You do? Yeah. Last book, we donated over a million dollars to build schools. We build schools in Ghana, Guatemala, Kenya, Alzheimer's research for women in memory of my grandmother.

Women are twice as likely to experience Alzheimer's than men. Yet most of the research is done on men and treats on men. I don't understand that. Yeah, so we, you know, we, I really, you know, I, I subscribe, but, you know, you learn to earn, to be able to return. This is our way to be giving back. So just know that when you support this book or you give it to people that you get to your education, but children will get their education.

You get a better brain by going through this book, but so does research for other people who really need it. But I'm very passionate about children and the aging population, because of my personal experience as a child with my brain injury and then losing, loved ones to dementia. So yeah.

Thank you so much, Jim. Thank you. I challenge everyone to to dementia. So, yeah. Thank you so much, Jim. Thank you. Can I challenge everyone to do something? Yeah, absolutely. Can I challenge everybody? Remember, the knowledge is not power. It's potential power because power when we utilize it. I would challenge everyone just to take a screenshot of this.

Wherever they're consuming this right now, whatever platform, and then tag us both, and then share one thing you're going do to have your better brain. And because you'll tag us, I'll see it, and I'll repost some of my favorites, and I'll gift that hand-flow copies to your community. That's amazing. As a thank you. Thank you.

That's amazing. When is this actually available? November 14th. November 14th, okay. I didn't ask one question, just to say it really quickly. Yeah, I know. What are the supplements that you take for your brain? So, the supplements and neutropics are a little bit different.

Supplements, I'm looking at the ones that really affect the brain, vitamin D, omega-3's, DHA's. I'm a big fan of Cretein, not just for exercise, but for cognitive health and performance. It's like, yeah, that's a must for me. I would say for neutropics, I mean, people test it, you can again find something to your own research. Lines main, it works well, Bacopa, it is good, alpha GPC. There's a lot of things that people can look into. Some people, caffeine, you know, I'm not a huge coffee drinker, but there's definitely a lift.

You know, research shows in terms of focus and cognitive energy, which could be good. But there's so many different things. There's so many. We list, we have comprehensive lists about two dozen there. I'm sorry, I just want to get you a quick little. Yeah, and with all of them, I have human studies and everything. They're all reference because you know, cut a kick out like that. No, I love that.

Thank you so much, Jim. It's so happy to have you on here. Thank you so much. Thank you. Bye. This episode is brought to you by the YAP Media Podcast Network. I'm Halataha, CEO of the award-winning digital by the YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning Digital Media Empire YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit.

On Young & Profiting Podcast, I interview the brightest minds in the world and I turn their wisdom into actionable advice that you can use in your daily life. Each week, we dive into a new topic like the art of side hustles, how to level up your influence and persuasion and goal setting. I interview A-List guests on Young and Profiting. I've got the best guests.

Like the world's number one negotiation expert, Chris Voss, Shark, Damon John, serial entrepreneurs, Alex and Leila Hermosi, and even movie stars like Matthew McConaughey. There's absolutely no fluff on my podcast and that's on purpose. Every episode is jam packed with advice that's gonna push your life forward. I do my research, I get straight to the point and I take things really seriously, which is why I'm known as the podcast princess and how I became one of the top podcasters in the world in less than five years. Young and profiting podcasts is for all ages.

Don't let the name fool you, it's an advanced show. As long as you want to learn and level up, you will be forever young. So join podcast royalty and subscribe to Young and Profiting Podcast. Or yeah, like it's often called by my app fam on Apple Spotify, Castbox or wherever you listen to your podcast. Spotify, CastBox, or wherever you listen to your podcasts.