How Did This Get Made? - Last Looks: Eye of the Beholder (w/ Mikhael Tara Garver)
Episode Date: November 8, 2024Paul reopens the Team Sanity/Team Fred discussion during corrections & omissions on Eye of the Beholder. Plus, experiential designer Mikhael Tara Garver chats with Jason & Paul all about the world of... large-scale immersive entertainment, her work on the Star Wars Galactic Starcruiser, and the future of immersive at Culture House Media. Oh yeah, and we announce next week's new movie! Tix on sale for Philly live show on Nov 16th and holiday virtual live show on Dec 12th! Go to hdtgm.com for ticket info, merch, and for more on bad movies.Order Paul’s book about his childhood: Joyful Recollections of TraumaFor extra content on Matinee Monday movies, visit Paul's YouTube page: youtube.com/paulscheerTalk bad movies on the HDTGM Discord: discord.gg/hdtgmPaul’s Discord: discord.gg/paulscheerFollow Paul’s movie recs on Letterboxd: letterboxd.com/paulscheer/Check out new HDTGM movie merch over at teepublic.com/stores/hdtgmPaul and Rob Huebel stream live on Twitch every Thursday 8-10pm EST: www.twitch.tv/friendzoneLike good movies too? Subscribe to Unspooled with Paul and Amy Nicholson: listen.earwolf.com/unspooledSubscribe to The Deep Dive with Jessica St. Clair and June Diane Raphael: www.thedeepdiveacademy.com/podcastWhere to find Paul, June, & Jason:@PaulScheer on Instagram & Twitter@Junediane on IG and @MsJuneDiane on TwitterJason is not on social mediaGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm.
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Will living in a bell tower make you insane?
The truth about Drop Dead Fred.
And what happened in the Disney World Star Wars Hotel.
All this and more on today's Last Looks.
Hit the theme!
Hey!
How did this get made?
Trash can fires and jacob's ladder. Started out bad, Now it's getting battered Jason Stifle, Angelino Down at the lago is where I seen him How did this get played? Tall John Cheering, Jason Zeus Balcony Monster's about to puke
Julian has once his mission And where the bunch done us? Hello all my ghost daughters. Hey, how did this get made?
Hello all my ghost daughters.
It's me, your wig dealer, Paul Sheer,
and welcome to How Did This Get Made?
Last Looks, that's right, where you the listener
get to voice your issues on I Have the Beholder,
a movie that Discord user MickG3D
thinks should have had the tagline,
I Have the Beholder, a snow globes impube thriller.
All right, I like that.
That's good.
Thank you, Mick G3D for that alt tagline.
Remember, if you have an alt movie tagline
or maybe a new title, submit it to us on our Discord
and we may just read it on the show like I just did.
Now, coming up on today's episode,
we'll be hearing all your corrections
and omissions
on Eye of the Beholder.
Then Jason and I will talk about large scale
immersive experiences with special guest,
Michael Tara Garver.
Now, Michael is an expert on the immersive world.
She worked on the Star Wars Hotel and Sleep No More.
We're gonna talk to her all about her fandom
and the future of immersive entertainment.
I was thrilled to have her on this show.
I can't wait for you to listen to it.
If you like all this kind of, uh, new immersive theater that's going on.
It's a great listen.
Plus as always, I will reveal the movie for next week's episode and people.
Do you live in Philly?
Do you live in the suburbs of Philly?
We'll come out and see how did this get made on November 16th.
It's a Saturday night. You gotta come check us out Philly will come out and see how did this get made on November 16th. It's a Saturday night.
You gotta come check us out Philly.
Plus if you can't come to Philly, well, watch us at home.
That's right on December 12th, we will be talking about a great holiday film with
our good friend Jessica St. Clair.
So head on over to HDTGM.com.
Get your tickets for either for both.
It's going to be a blast.
The movies are now announced
and I gotta tell you, we got some bangers.
So get yourself a ticket virtually or in real life.
We will see you soon Philadelphia.
Plus here's the thing I wanna tell you about.
This is actually really fun.
Jason and I are gonna be traveling around the country,
Boston, LA, New York, and DC,
doing improv shows with a cast that is absolutely amazing.
Darcy Carden, Chloe Trost, Lisa Gilroy, Rob Hubel,
Seth Morris, Carl Tartt, Phil Augusta Jackson,
Chad Carter, Owen Burke and more.
We're going to be on the road. So come check us out.
LA on November 12th. And then we're going to be in be on the road. So come check us out, LA on November 12th.
And then we're gonna be in Boston on the 20th
and we're gonna be in DC on the 22nd.
Tickets are also available at httgm.com.
And we would love to see their tickets are almost sold out
for both shows, so get them now.
And after the show, I'll sign books.
That's right, if you've not gotten a copy
of Joyful Recollections of Trauma, I will sign them.
In New York, Philly, wherever you are. I'm going to sign those books,
bring them to the theater or buy them at the door. We will have them there and I will make time to
make sure that everyone gets what they want. Also, if you're away from home, you can order a personalized
book and I will get it to you by the holidays. Just go to the link on my website or just go to
Chevalier's. It's a bookstore here in Los Angeles and I will personalize it to whatever you need.
Okay.
So now that that's done, I know you're coming out on the road.
I know that there's plenty of chances for you to see us virtually or there.
So go to HDTGM.com.
I know that that's done.
So now let's talk about eye of the beholder.
Okay.
Well, we had questions, right?
And we might've even missed a few things.
So here's your chance to set us straight.
Fact check us if you will.
It is now time for Corrections and Omissions.
Yeah, baby, Jason, June, Paul,
they correct themselves, but they can't correct the Paul.
If you got omissions, correct us, Paul.
Just pick up the phone and you give them a call.
You give them a call.
You just give them a call.
1-800-YOU-PAUL-ASKING-YOU-CAN-MAKE-A-CALL. give them a call. You just give them a call. One eight hundred, if Paul asks you to make a call.
Thank you, Chris Purcell for that theme song.
Let's go to Mitch Cappa, AKA Chunkstyle.
It was funny how Jason brought up how hot Ewan McGregor is because there
were two different instances in the movie where people describe him as
being very plain
and unremarkable.
Like they just kind of forgot to change the script
after he was cast.
Also, there was no mention of the section of the movie
when he was living in a bell tower.
Obviously he was already mentally unwell before that point,
but it seems like a level of torture
that would be outlawed by the Geneva Convention
because it would make anyone insane.
You know, you bring up a good point. And I think I wrote it off in my head that he wasn't actually living there.
He was kind of like hanging out there a lot, but you're right that would drive any human insane.
I mean, he's become like the hunchback of
Notre Dame, but even in the first scene when he's getting the incriminating pictures on the boss,
it looks like he's living in that place too. Maybe he just likes to take naps. I don't know but he really does settle in really well
And I think we described it in the episode, but the character was supposed to be an older
overweight gentleman and so I think that
Yeah, they never changed it. They never changed it and I guess they made him look
I mean they dressed him a little bit less
Cool and hip. I don't know, it was the 90s.
So at that point, I can't tell you the styles.
Dove writes, let's talk more about how insane it was
that Ewan's character had a surveillance microphone set up
that when we first see it,
we're meant to assume it's a rifle,
and then it's revealed just to be a super sensitive microphone.
But then later, it is actually a rifle with a barrel located right next to the sensitive microphones,
which means Ewan would have probably made himself deaf
by firing it if he wasn't already deaf
from living in that bell tower.
People, you're calling out all the right stuff.
I think it was a gun too, but yeah, that doesn't,
I don't know, now I'm confused.
You're right, he would go,
he would blow out his own eardrums.
Why would he need a rifle?
Someone caught him, but he wasn't a sniper.
He wasn't a killer.
Dove, why does he have a gun?
Why does he have a gun at all?
Joe Tangelo writes,
"'The wildest scene that you didn't talk about
"'is when Ewan McGregor confronts the blind guy
"'to warn him about Ashley Judd.
"'Instead of just discreetly warning him
"'that she's a serial killer
and that he's witnessed her kill multiple people,
he runs at him, punches him in the face,
knocks him to the ground, starts kicking him and screams,
"'Open your eyes, you stupid blind bastard!
"'She's gonna kill you!'
And then he runs away."
Oh my God, Joe, I totally forgot about that scene
until you just said it, you're right.
I mean, that whole section of the movie is like
where the movie cratered for me a little bit
and I just felt like I was watching
but I wasn't really invested at that point.
And you're right, like, well, he did a very,
I mean, look, he tried to save that blind man
by blowing out the tire in the car and then killed the,
look, he is mentally unwell.
We have to just put that there.
I mean, he should be using one of our great sponsors, which I won't mention because if they're not paying for this episode,
I'm not gonna mention them. Loves tarps writes,
This is Ewan's second worst haircut in a film that came out in 1999. I assume you were, of course,
alluding to the Phantom Menace when he was rocking that rat tail. Oh man, George Lucas, you
when he was rocking that rat tail. Oh man, George Lucas, you got it.
You figured out what the kids wanted to see.
Jedis with rat tails.
Why?
We didn't need that.
We didn't want that.
I mean, Boba Fett has like a little rat tail,
but that feels like he killed somebody
and then took their rat tail.
I don't like, did Boba Fett kill a Jedi?
Is that a Jedi rat tail?
Ooh, Star Wars fanfic, let's get started. I don't like, did Boba Fett kill a Jedi? Is that a Jedi rat tail?
Ooh, Star Wars fanfic, let's get started.
All right, and then loves tarps writes,
you didn't talk about how Ewan was also wearing a jacket
that made him look like Santa Claus
to go with the Merry Christmas Daddy stuff.
Well, okay, look, I get it.
That jacket does look a little puffy.
I'm looking at a picture of it right now
and it does have a fur lining.
I think that that was, I don't know.
I don't think he's trying to dress like Santa.
I don't think so.
In a movie with bad hair,
they probably also had just some bad production design
cobbled with a bad wardrobe.
Dr. Guts, 10.03 writes,
"'Maybe Paul was aware of this
"'and just didn't mention it when discussing the scene.
"'But in the closing moments
when Ashley Judd tells Ewan, I wish you love,
that is a reference to the title of the song
that both her and Ewan's hallucination daughter sings
throughout the movie.
Dr. Guts, I was not aware.
And no one was, because clearly no one picked up on it.
So what are we saying?
Is that a real song? Or are they joined in
a drop dead Fred world of imaginary friends who all sing, which would prove my point that
they all live together in, uh, heaven space? Oh, I don't know, Dr. Guts. I did not know
that, but now you've opened up a real can of worms about invisible friends. Oh, that's
a whole team Fred team sanity all over again, but this one proves my point. Anyway, Sean McBee writes, the snow globe transition from New
York to San Francisco was particularly galling. As he's walking away from the bar in New York,
the bartender holds up the snow globe saying, hey, you forgot this. But as we push in, we see
it's San Francisco. That's right. It's a San Francisco snow globe, which then transitions us to
that city. Does that mean that he bought the San Francisco snow globe, which then transitions us to that city.
Does that mean that he bought the San Francisco snow globe in New York?
Here's what I'm going to say, Sean, and I don't want to defend this movie, but I'll tell you this.
I believe that the entire movie was built on snow globe transitions because in the deleted scene,
there's another transition with the snow globe.
I have a feeling they cut that out and every snow globe was the next location.
Right.
So we were to assume like if he's in Atlanta, he's holding up an Atlanta snow
globe, but when we see the snow globe, it's going to London or wherever he's going.
So that I think was the, that was like our, our transition point.
It didn't work because you can't just do that once.
Uh, there's no pattern there.
You know, once is odd, twice is a coincidence,
third time it's a pattern.
I think this movie did it once,
but there were two times on deleted scenes.
All right, so many great corrections
and omissions this week,
but there can only be one that is the best.
Oh my gosh, this is gonna be really hard here
because some of you came after me.
And I gotta say, the person who really brought this whole thing together.
You're really, uh, you know, made me look at this in a totally different way.
Yes.
I gotta say Mitch Cappa, you brought up the, that he was living in a bell tower.
I get that.
But it was really.
That Dr.
Gutz made me rethink or or makes you all rethink,
your Team Fred positions, because I believe
that Fred hangs out with a group of imaginary friends,
and this would assume that same logic.
Okay, so Dr. Gutz, you are right, or you are the winner,
because you proved me right,
and now you get this amazing song from Caleb Gillow. Hit it!
Thank you, Caleb.
All right, remember, if you want to submit a theme song to us, email your theme to how
did this get made at earwolf.com.
Please keep them short 15 to 20 seconds.
And if you want to chime in with your own thoughts about the latest episode, hit up
the discord at discord.gg slash HDTGM or call us at 619-P-A-U-L-A-S-K.
Coming up after the break, Jason and I will chat with Michael Tara Garver about immersive
entertainment, so stick around.
All right, people, you know, every Monday we are releasing old How Did This Get Made
episodes back into our feed.
This week's matinee Monday was The Adventures of Pluto Nash with Jessica Sinclair and Lennon
Parham.
So keep on checking out our replays of classic episodes every Monday. And without any further ado, now it is time for Just Chat with Jason and
our guest, Michael Taragarver.
John Cohen, play us in.
What's up jerks.
It's time for Just Chat with Paul Scheer and Jason Manzoukas.
So, Michael, I want to have you kind of tell us
about what you do because in trying to put it together,
even in describing it to other people,
I was having a hard time and I didn't wanna like
say too much, too little, give you too much credit,
take away too much credit.
So I wanted you to kind of let us know
because I am so excited for this
conversation, but I want you to set the table for us in what you do.
Okay.
Um, the first thing that I do is I usually explain what I do because, you
know, like it's a weird, unique space that in a weird way, I started doing
25 years ago before we had words like immersive or fandom or collective experiences, we just did it.
And about 25 years ago, I was just in Chicago making theater and art and trying to figure
out how to make a business out of it. And so started making these immersive experiences
as part of an art form, as part of like how to bring comedy. I was really obsessed with
live music. How do we make that even into more of an experience
of live music?
So anyway, cut to, I make large scale immersive experiences
everywhere that connect digital and physical.
So most recently I was the director of immersive experience
for the Star Wars Galactic Star Cruiser,
which we should absolutely talk about.
Amazing, yes.
Would love, would love to hear everything. Yeah, some of my fandom paraphernalia
is in the back right there.
Is that a lightsaber hilt?
That is a lightsaber hilt.
I was gifted by the ship as the general Organa.
Whoa.
Do you know what color your kyber crystal is?
I'm purple.
Okay, okay Mace Windu.
Yeah, I love it. Okay, okay, Maze Windu.
Yeah, I love it.
Yep, yep, yep.
So I've done everything from that to,
I made a project years ago in Boston called Fornicated,
which started with text and led to live rock shows,
and we could do it with a different band every night,
and it was about kind of the fandom of rock show music,
and then I'd get hired by the UN
to make the Museum of International Drug Policy.
So that's an immersive drug policy experience?
Correct.
So you're really digging in on mandatory minimums?
What that is, is like how do you have many people with many languages and many different
points of view in one space and give them
ways to communicate with each other.
So for Disney, I was a consultant for Imagineering and I traveled and did international projects
for them of like how to make collective experiences.
And then I think a lot about fandom like your fandom, I think is like podcasts have some
of the strongest and
coolest fandom.
The worst.
Balcony monsters.
I know, right?
And then, but like how that happens, it's because we're, you're in our ears and in our
brains.
Yeah.
So I think a lot about that make experiences.
Now I run Culture House Immersive, which is an entertainment studio, Black, Brown, Female owned,
which is to build this entertainment kind of
as a leading way to lead entertainment
and to give creators more of a stake in the ownership.
You know, it's so interesting because I have been excited
about immersive entertainment for a long time.
I think it's a wonderful evolution of things that we see
and we wanna interact with, but also it gives you a reason to get out of the house, right? I think for a lot of people, it's a, it's a wonderful evolution of things that we see and we want to interact with, but also it gives you a reason to get out of the house.
Right.
I think for a lot of people it's like, Oh, like you can't experience this anywhere
else.
And you know, I think the first time my mind was blown was by like sleep no
more and going to this thing that had no, it did have a beginning, middle and
end, but your beginning, middle and end could be completely different.
I went there three times and enjoyed it
in three completely different ways.
And that was really like mind blowing to me
to be in this place that you,
like the want was to get lost, to find your way.
To be experiencing something
and be able to make active choices.
Yes.
Inside of receiving a narrative,
receiving a story or something like that,
to be able to feel as though you have choices,
you have agency inside of the event is kind of amazing.
And it really gets at play.
It really gets at that idea of play. Well, and the permission.
So I was one of the original directors
on Sleep No More in Boston.
And some of the permission of, you know,
as adults, I know, like, it's weird to play.
It's weird to feel permission to play
if there aren't children around.
And so like, and also we all play differently.
And so a lot of the work I focus on is like,
also how do we create work where people who are not comfortable with others And also we all play differently. And so a lot of the work I focus on is like,
also how do we create work where people
who are not comfortable with others
can have a way to slowly transition into play?
Because that's some of the hard stuff with theme parks,
right?
Like it's for the front row, not necessarily the eighth row.
Well, this is, I guess, the question
that I wasn't gonna think to ask right away,
but how do you deal with that people
in the sense that, right?
You're the worst.
People.
You know, you see it a lot of times,
you know, when you're on stage, you can experience it.
People come to shows with different energies.
I've been to many Halloween-themed event,
and I think part of it is like bringing you in,
but then where is that line drawn
and how do you teach the people in the immersive space
to draw that line?
Because it is still like in, it's a sacred space.
You're not going into these, you know,
these people are actors or performers.
Like, is that something that you think a lot about
and trying to like also draw the line,
bring them in, but also keep that you think a lot about and trying to also draw the line, bring them in,
but also keep them out to a certain degree?
I don't think about keeping them out.
I think about creating,
but I understand exactly what you're saying.
I think about, there's this craft
that actually hasn't been mined very much, right?
It's the craft I'm slightly obsessed with,
which is how do we create pathways for people to enter
where we give them, I call it
directed freedom. So they have ways to put their energy forward and you have to train performers
in that. I think narrative helps a lot. So we build large scale multi-narrative, right? That's
the thing I've been doing. When you go to a haunted house, right? There's one path. You're going on a path and and like the only real response you have the agency to
make is no, right?
Or like push someone, right?
You don't have many options.
You can kind of move forward through the thing.
And so as human beings, without those ways of participating differently, I think we're
setting ourselves up for a lot of challenges, right?
The same time when you go to an experience and it's like free for all, then the same
thing happens.
So I spend most of my time thinking about that, but Star Cruiser is the highest and
best example of like getting to build that where I just came back from, I mean, I can
speak about it, but our fandom are all people who are not fans of Star Wars,
they're fans of that experience
because they could participate differently.
Well, this is so exciting
because that was the kind of the promise of the premise
of the new Star Wars world.
And then this hotel was gonna be attached to that world.
And I think in the beginning,
there was gonna be some more interactive games.
But I remember that I was at Disneyland when they were trying to play with the
immersive in the frontier land.
Like they had like a day, like they had a day where they would like, they
actually were just trying to see if you can engage in a theme park differently.
And from what I heard, and I tried to get on that, that cruiser, I tried to
get in that hotel in those final days when the reservations were,
were going before it closed. I'm so upset that it's closed
because it also seems so kind of amazing.
Like talk to us about like how you even approached that.
Like, because it's like very corporate.
And I also think of immersive as being very,
I hate this term, but I'm gonna use it, punk rock, right?
Like, I mean, I think it's like a little bit more,
like it's not following those rules.
So I got a phone call just to give you context. People have been working on this ship, I'm gonna use it punk rock, right? Like, I mean, I think it's like a little bit more, like it's not following those rules.
So I got a phone call just to give you context.
People have been working on this ship,
which is a hotel and experience.
It's like all the things,
all the technology for about six years.
And I got a phone call nine months before it opened.
And they were like, hey, could you be here in three weeks?
And I was not a Star Wars fan, so I think that should be the context
here.
Yeah, yeah, yeah.
But I'm usually a fan of fandoms.
So when I get hired to do a job, I immerse myself and then I make sure there's a lot
of experts around me.
There's a t-shirt behind me that says, bleep loop Star Wars, because I would be in a scene
writing a scene.
I'd be like, what's the bleep loop over there?
And someone smarter than me would say it.
Sure.
So the thing about building that was it had every single tool you could ever imagine,
everything from holograms to ability to have your phone, have communication from characters
that was triggered off of actual conversations you were having. So you were fully in it, but the power of it, the power that has been responded,
was the design of how we built the story and the performers.
And so we integrated that with all the technology and you became necessary.
You, and not like in a like, you're necessary and then it's 15 minutes later, and the asteroids are gonna come no matter what.
Literally the thing you did
in the front of the bridge of the ship,
if you hit an asteroid, and I was in my room,
in my cabin on the side,
that asteroid in real time went by the ship, and I saw it.
Wow.
Whoa.
Now I didn't know that.
Now you wouldn't know how or why,
but nonetheless, everybody is participating
in the same narrative.
Everybody is connected.
And when you start to make a world that way, right?
Like, we feel it.
Like I always say what people want when they hire me
is like that feeling.
They wanna feel like really present where they are and connected to something larger.
That's it.
And there's a craft of that.
Right.
So like, or if you went upstairs and you saw Chewbacca come out the, the launch pad, someone else downstairs helped him get on the ship through the engineering room at the exact same time.
Wow.
Wow.
So it's all that and it's 46 hours of that.
And is there a forward moving narrative that starts at a specific time
and ends at a specific time and everybody similar, I guess, to Sleep No More,
everybody can kind of at their their own choosing, with their own agency, choose to opt in
or out of all of these events?
Or is it just happening more passively to them?
So you're implicated in it from the beginning.
This is one of the big things I think about,
which is like why I do work in rock concerts, right?
We know how to behave there.
We know how to show up.
And then if another thing happens around us
and invites us from that known behavior, we'll do it. So we were all, you're all passengers on a
cruise. You board the cruise. You just happen to be taking a cruise into space and a spaceship.
You take off, you see your launch pad from Orlando up into the ship and you watch yourself take off
and go to this ship. And when you enter, you're a passenger on a luxury cruise line
and you're told, look, it's a dangerous time in the galaxy,
but don't worry, we'll take care of you.
And then the First Order enters the ship during the muster,
which is what launches a cruise.
And you are implicated because, you know,
even if you disagree, even if you work for the First first order you work for the resistance or you work for this like that do the highest which is reclaiming a stone for the cut the.
Ryloth people you are implicated because you're trying to save the ship and all of these questions of like.
the ship and all of these questions of like, how do we care about each other and still disagree, become a part of it? And so like at dinner, you watch stormtroopers walk by and you're
under occupation. And so you have a choice when the Beyonce of the galaxy sings to like, to care.
I mean, you're right. It's very different than sleep no more in that narrative is its core.
Got it. Yes. And many narratives are its core, but you're not, you could More in that narrative is its core. Got it.
Yes.
And many narratives are its core, but you're not, you could engage in that just because
you're having a drink at the bar and you see something happen.
I did an event like this in LA one time with some friends and you had like missions that
you had to do and if you did it or if you didn't do it, it really affected the end of
the show.
I saw it again, I saw it twice.
Whenever I see something like this, I want see it twice because I wanna see where,
just as a fan of it, where the railings are
and how much it can change.
Is there a world in which people didn't wanna go to sleep
in this Star Wars cruiser?
I mean, is there 24 hour content or the entire time
or do things shut down?
Nothing shut down, but like on a cruise,
we went to bed, right?
And I mean, that's the crazy part.
They went into their cabin and they went to bed.
And my job was building, I think, unfortunately,
tell narratives in spreadsheets.
So there's like 600 stories that are happening
that all could go in different directions.
And so I knew when I had physical performers
to create those stories.
And then you know, so at night, on the first night,
the droid gets captured.
And so if you walked upstairs at four in the morning,
you would still see the droid captured to the thing
and them being part, and like that happening, right?
That is still happening.
And so we have things that you launch in story
that it makes sense that it's happening overnight.
So you can see the seeds of that throughout.
And like, if you go to the bridge at 9 a.m.,
it's a very different thing
than when you go to the bridge at 9 p.m.,
but it's still there and we're still in space in real time
where we said we would be.
How cool, I love it.
How'd it just go big? How'd it just go big? Well, now my question is this, you have like a hundred rooms in there, right? real time where we said we would be. How cool. I love it.
Well, now my question is this, you have like a hundred rooms in there, right? This is a hundred different families, right?
Going into this thing.
I'm mad that this thing, I feel like it didn't get its proper due, right?
It was open from March 1st to like September 30th, uh, 2022 to 2023.
And like, my thought was like, well, you should open it up
like three times a year and just do this event
three times a year and then get people in, you know,
or what do you think in looking at such a large scale thing
under such a big banner, like what were the lessons
that you learned about that that you're bringing into
what you're doing now at Culture House too?
Well, like to go back to the corporate question,
I'll just say that, right?
Which is like Disney has a structure.
It's worked really well for them.
They open theme parks, lots of people come.
It takes a certain type of operations.
This project was successful.
Like when they announced it was selling out or they were closing it, it sold out
in four hours, like, I mean, it's bananas and it is things like I can't say but it is a it was very highly
successful for guests.
That's what I've heard.
I've only heard a plus like thumbs up.
When I tell you there's a fandom for this that just sold out the fan convening that
they organized twice over and then had a waiting list the size of the list to go to this con that is just the ship is called the house Ian called the house the
con. That's it. Wow. Exactly. And so I think that all corporations, Disney included, are
trying to figure out how to participate with their fandoms differently. Like they're not
set up to participate with their fandoms in this way, in a way where it's generative, in a way where...
And so I think there's that.
I think that how I build the work, I think about how we're building it at Culture House
is like, you need many different ways to experience a big investment.
So you need a half day, you need a one day, you need a two day, so that there's different
ways to come on.
And that also might have changed the narrative that was marketed, which is that it was a hotel and it was well beyond that.
And the, and like, I believe we don't need every experience to be $5,000.
Right.
Yeah.
That was, that was not.
Yeah, that's big.
Yeah.
That's a tough barrier to entry for this experience is totally
Exactly, and also it's less than people pay for a cruise at Disney, but it but if it's a new experience
It's really hard to you know, so well you're also doing something that's kind of crazy, right? Which is
You're going to the number one vacation destination and you're saying, hey, don't,
I know that there's like a tram
where you go into the galaxy's edge
but you're basically saying don't go there
and you have to almost carve out like two days
where you're not, I mean, it's a tricky mindset
for people who have, yeah.
Yeah, because like we're talking about sleep no more
or some of these other things,
these are the event you go to. Yep.
This is your hotel.
And it's a very hard thing to switch your brain
into being like, no, no, I'm going to the hotel
to stay in the hotel to be part of a story.
You know, and this gets into a real blurring of the lines
that I feel like is really a part of what you have been,
it sounds like baked into from the beginning,
which is like the, the audience as not just receivers of an event, but the participants of.
Yeah.
What does it mean? And part, and that for me, so I'm an Afro person, like I'm not a
participator. I'm shy actually, and kind of awkward when I go into a room. And like, I want us also, I think the other reason that
this was unique was that we were designing it.
It was designed that you could literally like
there are some amazing stories of people who sat quietly in the atrium
watching everything, and then a performer would come sit next to them
and then like sit next to them four different times.
And then the fifth time that person would look at them and be like I'm scared like grown men.
Like they would share something because the relationship had been developed right which is what I believed could happen but if someone had gone right up to them and been like how do you feel what can we do they would have been like they would have shut down.
Sure.
Like they would have shut down. Sure.
Right.
So I do think the lines there are muddy or complicated, but there's a craft.
And that's the part that like, I call it immersive involvement.
Now, I didn't have words before.
Now it's what I can call it.
How interesting.
But yeah, I think, I think more of the work, you know, I've used it to help design everything
from an event and how to think about how to welcome people in when they're not. Priya
Parker, if you've ever read her book, The Art of Gathering, she's incredible. It's so good. But
like that's thinking about how all of us who don't really know how to human well together need help.
Yeah.
And so if that can be done in entertainment, I think the thing with Star Cruiser was
it was doing something actually you're kind of right,
like punk rock and revolutionary inside a container
that was hard for Disney to know how to talk about that.
Right?
There was something about,
and I can't remember when he started it,
and I'm sure you'll know,
do you know Charlie Todd's Improv Everywhere
that he has done for many years?
There was something about that, it was like,
I feel like one of the first times that I felt like
I understood or saw someone take the audience
out of the seats and make them the participants
and the receivers of a show that was still happening,
but now it was happening on the streets of New York.
Now it was happening, it was taking the show
out of the confines of the space and making the participants not just
passive receivers but they have agency they can operate inside of the thing even if there is this macro umbrella and that is particularly exciting
you know and it feels again like we're talking, it feels like we're all doing a play,
we're all putting on a show, we all get to do it.
You know?
And we all matter, right?
Yeah, yeah.
That's the other piece.
But that's a dangerous lesson
to teach the audience that they matter.
Oof, boy, boy do I not like that.
Well, but it is if you don't have boundaries,
it's 100% dangerous.
I think that that's kind of like,
Jason and I started off at the Upright Sisters Brigade, which started in Chicago and they did a whole show where they took the audience out into the street and worked around the street and there were all these like big things that became like, you know, they, I think they saw suicide and then Adam McKay tells a story about how they set up a fake like a Pepsi executive at Navy Pier and did like a Q and A with the audience and stuff.
So it's like, it is an interesting way to engage with people.
And I guess the question is,
is you've come from these seminal things, these giant,
if you don't know anything about immersive theater,
you've heard of, no more I would imagine,
but you definitely probably have heard
of the Star Wars Hotel.
What's next and you are now at this company, Culture House,
developing more of these or where is it going?
Like what's the future hold?
And is it-
What's exciting to you now about this space, I guess?
Well, so pre-COVID even,
this is the largest growing entertainment space ever.
It's growing at like 30% financially.
Wow.
So like, when you think about the fact that I'm here in LA
and I have friends in television and
film who are like, this whole industry is changing.
I think I should have more agency.
I think I should have more ownership.
Part of this also for me is really a cultural thing of how do we start and launch, utilizing
this immersive entertainment platform or this way of making things and let it so that people
can own their
content and then they can make it into a TV series, they can make it into a film, but
they hold on to more of the content from the outset.
So we're launching, we just, we raised some money for an incubator.
We're incubating 20 plus immersive experiences, everything from, and when we do it, we develop
out the universe.
So we have a project, Layla and the Starship Aphrotopia.
And it was originally an animated series, outlined, received from a woman named Jemai
Youssef.
And I looked at it and I was like, well, what if we made the whole universe and there's
a band Ain't Afraid that is connected to the story?
And what if you could go to their concert on Aphrotopia, the spaceship, and what if that's the way you engaged with it,
and then we start releasing the animated pieces.
What does that do about Jumai's ownership of that content,
and that world, and the merchandise, and all of those things?
We're looking at it that way.
We have another project called FAIR,
F-A-I-R-E,, uh, Renaissance festival, but also we're filming
a series backstage where, like, this came from my Disney time, like the absurdity of
like backstage in an, in those things, right?
But also you could end up following kind of the story of like Bob the actor, or you could
go with Bob the blacksmith, right?
Who's now, yeah, you know, you can choose to be behind the scenes or
participate. Oh, that's cool.
That's great.
So thinking about what I like to think about is the ways we already know how to
participate and then kind of expand that.
Right.
Right.
And, and think about how then that lets us tell stories in different ways, many stories.
Um, and from there, like we get excited about how that expands to other media
podcasts, all of those things.
Sure.
When we do the, how did this get made convention?
And it's a week long, a weekend long convention that you've built a 48
hour, insane immersive experience that includes all of the movies that we've done in the past
and all of our fans get to experience it.
That's gonna be where it really takes it to the next level.
Look, I'm signed up.
I cannot wait to make all, like that's the thing, right?
Is you can do many things all at once.
But I still wanna be a Jedi, if that's cool.
That's totally cool.
And also,
you know, you look at things like the sphere or you look at things like Taylor Swift and bracelets,
like it's happening everywhere. It's all part of that same desire and need for coming together. So
the how did this get made immersive experiences on its way? All right. That's it. The drop dead
Fred room, the drop dead. Fred is part of it is gonna be really controversial.
This is so amazing.
For people who are fans of this or intrigued by you,
where can they follow you or find out more?
What can they do?
Yeah, they can follow us at Culture House Media.
And then I am on Instagram and I am at MTG experience.
Those are my initials.
Thank you so much.
And please come back when you have something cool
to tell us about,
because we'd love to hear what's up next.
I would love that.
Thank you guys so much.
Thank you.
Thank you, Michael.
Thank you, Michael, for chatting with us.
But now it is finally time to announce our next movie.
Okay, we are gonna go from New York City snow globes
to New York City monster probes?
Yes, that's right.
Next episode, we'll be watching the 1982
campy monster movie, Q, The Winged Serpent,
starring David Carradine, Michael Moriarty,
Candy Clark, and Richard Rowntree.
Oh, I cannot wait.
Here is a breakdown of the plot.
A petty swindler accidentally intrudes
on a New York police department murder case
involving a winged deity monster.
That's right.
A swindler intrudes on an NYPD murder case with a monster.
Oh, I can't wait.
Rotten Tomatoes gives this film a 72% score
on the tomato meter.
And Janet Maslin from the New York Times writes,
the only movie in which you may ever see a nod bloody skeleton wearing a gold
charm bracelet well look if you're gonna be eating a winged deity you're not gonna
eat that bracelet it's bad for your belly alright listen to the trailer for
Q the winged serpent
Q is coming
Q is coming. Q is coming.
Its name is Ketsu Kowato.
Just call it Q.
That's all you'll have time to say before it tears you apart.
Q is coming.
Q the Winged Serpent is available to stream on Peacock, Amazon Prime Video, Tubi, Crackleplex,
AMC Plus and Shutter and I encourage you to check out Hoopla, Canopy and Libby which are
digital media services offered by your local public library that allow you to consume movies, TV, music, audiobooks, ebooks, and comics for free.
All right.
Remember people, how did this get made?
And Dinosaur Improv are on the road in November.
It's November 15th through the 22nd.
Go to HDTGM.com for more information and tickets.
That's right.
We'll be announcing the movies there. And if you want a personalized copy of my book,
head on over to HDTGM.com
and I'll put a little link right there on the front page.
All right, that's it.
People, if you listen on Apple podcasts or Spotify,
please rate and review us.
Please also make sure you're following us
and have automatic downloads turned on.
It helps the show and we appreciate it.
You can visit us on social media at HDTGM.
And I wanna shout out the Action Jackson 5
for making our opening theme song
and a big thank you to our producers,
Scott Sonny and Molly Reynolds
and our movie picking producer, Aval Halley,
our associate producer, Jess Cisneros
and our engineer, Casey Holford.
We'll see you next week for Cue, the Winged Serpent. How did this could be? Here comes... Here comes...
Here comes...