I Don't Know About That - Coke with Mike Dillon

Episode Date: August 25, 2020

In this episode, the team discusses Coke with the help of former Vice President, Global Marketing Strategy at Coca-Cola, Mike Dillon.See omnystudio.com/listener for privacy information.

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Welcome to another episode of I Don't Know About That with Jim Jeffries. Me, I'm here with Kelly and Forrest. Forrest has already shaked his head. He's upset with my intro because I didn't put enough effort in. No, I was looking at my water bill. Oh, he's looking at his water bill. So we record this podcast. We're banking a few because people are going on holidays or whatever.

We record this podcast three weeks before it airs. Two weeks. So I have to predict what's going on right now in the world so ellen's in prison when did that happen ellen's in prison what for being rude to a waitress once ah well you know that's that was bound to happen the poor thing what else has happened no oh there's bloody trump's trump's uh trump's he's at it again yeah trump's having it again Oh, the bloody Trumps. He's at it again. Yeah, Trump's at it again.

Did you see what he said? Yeah, Trump said something stupid. Did he tweet it? Yeah, he tweeted it. And then the bloody those idiots on Capitol Hill, eh? Capitol Hill. Capitol Hill. They can't pass anything.

It's gridlocked. Yeah, bloody gridlock. You're trying to get along. Yeah, no good. And Biden, he said something stupid as well, but he didn't tweet it. And Kamala Harris. Oh, no, he hasn't picked her yet. Yeah. He has.

He has. We're in the future. You thought this podcast was being aired in the past. We already know that he picked Kamala Harris. It's not Kamala. Kamala. You thought this podcast was being aired in the past. We already know that he picked Kamala Harris. It's not Kamala. Kamala. Yeah, Kamala.

Her name's Kamala Mending Dong. That's how I do it. Wait, it's Kamala. Now you made me say it wrong. It's Kamala. No, it's not Kamala. It's Kamala. He's got an Australian accent. Kamala, right?

Kamala. With my accent, it's Kamala. Sure. Well, that's not how you do people's names. You can't be like, your name is Jim with an accent. It's John. All right. All right.

You want to know what's funny about this is that Tucker Carlson actually got really mad that somebody corrected his pronunciation of Kamala. She's like, I should be able to say it however I want. So you're Tucker Carlson. Yeah, you're a douchebag Carlson. Look, I don't always disagree with Tucker. Sometimes me and Tucker are playing in the same field, and I think that it's Kamala.

I like Kamala. And do you want to know why I like Kamala? Sure. I've been looking at Biden, and I think there's a good chance she will be our president within a couple of years. A couple of months. Oh, wow.

That's dark, Forrest. A couple of years so months oh wow that's dark first a couple years isn't dark um you so when else do you agree with tucker carlson um tuck i like when he does this on tv when he opens his mouth up and goes and someone's being interviewed he has his mouth open he's just staring like a huh and so you agree i like that because i do that in conversations as well i like that uh we once did a field piece where we uh we visited one of the prostitute ranches on the jim jeffrey show it was a field piece uh and we're in nevada parump nevada yeah we're in trumped parump parump parump pump pump that's how i remember it After Jack says it You didn't remember it You didn't But he will now So we were there

And we interviewed Some of the prostitutes And the guy who owned The thing You know the guy Who was off the bunny ranch And all that type of stuff That sort of guy

He died And Tucker Carlson Went to his funeral And all the prostitutes Had photos with him And Tucker And so I'm like I'm like

Huh Maybe Tucker's A bit more liberal Than we think Yeah funeral and all the prostitutes had photos with him and tucker and so i'm like i'm like huh maybe tucker's a bit more liberal than we think so that's my opinion on that he made now he insists on wearing the bow tie now let's introduce our guest um all right let's introduce our guest today mike dylan hello mike how you doing hi thanks Thanks for having me. Hi, Mike. Now, this bit of the show, I have to guess who you are and what you do. I already know your name is Mike Dillon. Called Judging a Book by its Cover. Yeah, don't tell him what you do or what you're an expert in or what we're talking about today. And he's going to ask yes or no questions, and I might give him some clues to help him eventually.

I'm going to say that you're the youngest brother of Bob Dylan and your specialty subject is Bob Dylan. No. That'd be a good one, though. That would be good. We should get that guy on the podcast. What's he up to? Then if we do have a bad connection, we just hear the,

and we just go, ah, you're upset with your brother. I assume the whole Dylan family speaks with that voice. It's not spelled the same.'s actually spelled like tim dylan's oh so it's d-i-l-l-i-o-n so um you're the father or cousin no you're the cousin i'm gonna say cut you too young to be the father of matt dylan the actor am i getting this yeah you're you're getting a great all right okay okay okay uh mr do you work at a university i do not you know have you written books i have not oh uh do people come to you for advice in your expertise that's a good question. Yes. I would say my current job they do, and they did in my old job, but I don't think that's going to get you to the top.

Yeah, I am. Is your expertise, is it helpful to society, or is it just like you know about strippers or something? I don't know. Is it something that's helpful? Is it scientific? can it help mankind uh it helps people on the softer side on this towing the company line here i can tell you i i i give up i give up now okay well let's give you some hints um what he's an expert in you really like this is I've given you this hint before, but so let's say that.

All right. So, but, but, but okay. Not Philly cheesesteak. Okay. But you like a certain version of this thing better than another version. Ah, women. He's just giving you another clue. Oh, I like certain, but he touched his nose.

Oh, there's a clue now that's been revealed you haven't been looking at his background at all oh coca-cola coca-cola yes you like is this another jack hackett uh yeah well through jack's father yes oh i love coca-cola i like your mexican coca-cola yeah that's what i said. I believe that Mexican Coca-Cola tastes better. But if you put two side by side, are we going to do that? No. I don't. That would have been good.

Yeah. Jack, go to the store. I don't know if I can tell the difference. And I have a theory that Mexican Coca-Cola is actually just Mexican water. No. For a second, I was like, wait, is that really his theory? So Mike Dillon, thank you for being here. Mike Dillon spent 27 years at the Coca-Cola company.

His jobs included brand marketing, strategy, and you retired, right, as the vice president of global marketing strategy. Is that correct? That's right. Yeah, so that's where he ended up. I think I know a lot about coca-cola well we'll see yeah um uh mike this is what we're gonna do um i'm gonna ask jim what he knows about coca-cola i'll prod him along with some questions and then at the end of that you're gonna grade him on a scale of zero through ten

ten being the best on his knowledge of coke and And Kelly's going to grade him on confidence, and I'm going to grade him on et cetera. All right. And if you get a combined score of 21 through 30, your Coke Classic, 11 through 20 Diet Coke, zero through 10 New Coke. Oh, New Coke was the worst. I've been told that New Coke is the worst,

but I don't know if it ever made it to Australia. I assume it would have. It's only a thing that I've heard about, and it must have tasted horrible. I had New Coke. I remember New Coke. I'm sure it was fine. I's only a thing that I've heard about, and it must have tasted horrible. I had New Coke. I remember New Coke. I'm sure it was fine.

I like that you haven't tried it, but you had a strong opinion that it's still worth it. I've just seen it referenced in some... There was an episode of the Goldbergs recently where they referenced them getting New Coke, and I saw a documentary in the 80s where they talked about New Coke. Save it for the podcast. Yeah.

We are podcasting. Okay, yeah, okay, sorry. All right, Mike, so sit tight while we do this um okay jim uh who invented coca-cola i don't know the guy's name yeah but he was like um he was uh he was an addict he was like a coke head or something like that and he invented it as something that's meant to go into the pharmacies as an elixir and it was meant to make you feel a bit better it was originally served in chemists and pharmacists that's pretty on the nose he was a coke head and named something coca-cola yeah I think there was there was cocaine in the original cocaine

there was there was in the original coke in the original coke there was there was a small amount of cocaine in there to make it medical do you know where and when it was invented um i think it was probably invented uh i reckon oh god i reckon 1892 was the first coke uh-huh yeah and where oh in atlanta georgia atlanta georgia yeah there was a guy in atlanta and he was wandering Yeah. And where? Oh, in Atlanta, Georgia. Atlanta, Georgia. Yeah. There was a guy in Atlanta, and he was wandering around with his elixir. He keeps thinking of saying elixir a lot. Yeah, but that was like old school when you just went, it'll help you walk. It'll help you think.

It'll help you think. Coca-Cola. Have some now. And so you said. Get rid of those pesky teeth. Mike's laughing. Why did he invent it um because uh he had nothing to mix his jack daniels with like why else would you invent it jack daniels was invented yeah jack daniels was before coca-cola jack daniels before coca-cola and then someone went this drink's horrible how do we soften in the blow okay um and the the name coca-cola the same guy come up with it or it

comes from the cola bean there's beans right i think i don't know if i'm sure this there's beans that taste have the flavor of cola and they were were the original plant that was put into the Coca-Cola. And what about Coca? That's just a bit of fun, a bit of wordplay. A bit of wordplay. And the same guy that invented Coca-Cola came up with a name or a different person? You know the way I'm asking the question.

It was a different person. Good job. Tell way i'm asking the question it was a different person good job tell me about it it was his mistress coco yeah all right and he didn't want he didn't want uh his wife to know so he changed it to coca uh well done mr collar i think i saw that the museum of coke this is all really accurate the museum of coke yeah that's a confident museum what was the what was unique about the original formula versus today um the original formula had real sugar in it and not corn syrup um okay and also it had cocaine in it okay anything else what does it need else well i'm just asking if that are you done with that question? I'm done with that. Cocaine and real sugar.

Okay. Yeah, what was, how was it first marketed? Like, what did they say? It was done like this. Hey, you want a Coke? Go get yourself a Coke. That's how we used to market things back in the day. Are you thirsty for a different beverage?

Well, there was something they claimed it did oh it's an elixir elixir yeah uh it would it would give you it would give you energy and it was the original it was the original red bull they were like oh you need to pick me up are you sleepy a cigarette's not healthy enough for you try coca-cola so they've had many slogans over the years do Do you know what their first slogan was? Coke is it. Coke is it? Yeah, Coke is it is a slogan.

I know, but their very first slogan. Their first slogan was Coke. Go on then. Wow, it's in Australia. Coke, it's like water, but way better. There's another one of their slogans. That's a solid one for anybody

that's watching this I'm sure they can see that there is a gap here by the way well yeah because we had one more donut and a couple bagels so the podcast cuts out for a few minutes and we're down to one donut ravenous pieces

and we're there being all judgy about Coke. Oh, it's got a lot of sugar in it. I'll have that cream-filled puff pastry that has been deep fried as I talk about Coca-Cola. Kelly's got a White Claw. Is White Claw Coca-Cola? No.

Yeah, Kelly's got a Dr. Pepper on the desk. How fucking disrespectful are you? Dr. Pepper is its own company out of Dublin. I saw a documentary on this. But isn't it bottled by Coke? It is bottled by Coke. Is it bottled by Coca-Cola? I thought it was its own thing.

Technically, I'm supporting. Dr. Pepper's me number two. Coke's me number one. Dr. Pepper's me number two. Now, if I'm going to have just a soft drink by itself, I'll probably have a Dr. Pepper. But Coca-Cola is so versatile, you can use it in so many ways. You can drink it by itself. You can have a scoop of ice coca-cola is so versatile you can use it in so many ways you can drink it by itself you have a scoop of ice cream in it you can have it with

alcohol and other ways okay okay um is coke available in every country and if not what countries is it not available uh coca-cola is available in every country on earth every country every country on earth and it outsells in it's the number one soft drink in every country on earth except for one country i thought it was two well i have one there is one country that that has a soft drink that outsells coca-cola and that is scotland and it's called iron brew and iron brew is stuff like that comes off the rust off girders. You know, it's rust water, basically. Iron brew. It tastes terrible. And that's their version of Coke? It's like, no, no, no.

It outsells Coca-Cola. I'm not saying it outsells like Pepsi and Coke. But Coke isn't the number one seller. Even in bars, people go, I'll have a vodka and iron brew. They just love iron brew. And we were in a store and then it was like, I said to Forrest, that's the number one selling drink. And Forrest bought three of them. I bought one for the driver, me, Jim, and then it was like I said to Forrest that's the number one selling drink and Forrest bought

three of them I bought one for the driver me, Jim and then the tour manager I had four of them in my hand and Jim goes I don't think you're going to need that much

once you taste it and then and I go and I go why and he goes you might not like it that much and this woman behind the register

an old Scottish and he goes impossible that's what she said and I was like what did she go iron brew I go why is it this color because it looks weird That's what she said. I was like, what did she goes, iron brew. I go, why is it this color?

Cause it looks weird. And she goes, garters. I was like, what? And she goes, steel garters. We weren't even in the Highlands. We just gotten over the border. Yeah, we were like a rest stop, like on the side of the highway.

Okay, so let's continue on here. How and when did the Coca-Cola company come company come to be uh the coca-cola company came to be i'm gonna say in uh 1908 okay and then how did that happen or who was the person uh world war one that happened world war one in 1908 yeah it was still going or no no no 1917 was that movie they were just a movie 1918 yeah yeah bloody hell no 1917 was a pandemic sorry uh i don't i don't i don't know how it started i'll be honest with you um how much is coca-cola worth today oh uh i'm gonna say it's worth two trillion two trillion yeah it's a lot oh okay 68 billion

somewhere in the middle still good uh how much sugar is in one 12 ounce can of coca-cola um i would say uh 12 teaspoons okay it's not funny yeah 12 teaspoons gonna be. You gotta be funny. I'm sorry. How much Coca-Cola is consumed per day? Like how many... Okay, okay, okay. In the first year that they sold Coca-Cola, how many bottles did they sell?

And then how many do they sell per day now? Okay, so there's 375 mils in a can of Coca-Cola. Yeah, but they do it by bottles. I'm doing the math. Yeah, I know. Okay, so okay so he is freakishly good at math okay so there's seven billion people on the planet and i would say because i have about two to three cokes a week and i'm a big fan of the coca-cola maybe three if i'm drinking alcohol i have a lot more coca-cola but on a sober day i have three three cokes a week um so let's say the average person has a coke a week i'm gonna say I'm going to say 900 million bottles of Coke a day.

Okay. And how many in the first year? In the first year, the first year it was only, they sold like 50,000 bottles of Coca-Cola. Okay. I'll tell you how Coca-Cola took off. Yeah.

What really, what really set it was. Go for it. We're only going to ask you a few more questions and we'll get into it. It was doing okay. It was doing okay. It was doing okay. It was a popular drink.

But then during the Second World War, they said, the president, right? He said, all of our boys deserve a Coke every day. And they did a lot of ad campaigns. It was the drink. It took over Pepsi and all that because it was the drink of the war. And in World War II, there was a lot of soldiers doing it. And then there was also the mythology of the whole uh the reason that santa claus is red is because of the coca-cola commercials and santa was meant to wear a green outfit or something like that

and the red and white came from coca-cola from all those ads it was those nostalgic ads in the during uh the second world war that really kicked it into overdrive where people really got into coca-cola okay um how many different products does coca-cola sell like yeah and this means like you know there's diet coke there's like cherry diet coke like how many different okay so coca-cola coke with vanilla coke with cherry uh let me just give you you can't you can't let me just give you if you start counting then that'll be the end of the podcast. Coke Zero. Fanta. Diet Fanta. Nope, nope. Can't do this.

Just pick a number. Good so far. Good so far, though. Sprite. Diet Sprite. Sprite Zero. All the different combinations that happen inside those machines. All the brands they own.

You know the different ones, the machines that you have in the five guys? Whoever invented the freestyle machine rocked it out with his pocket, didn't he? I know who invented that, actually. I'm going to say Coca-Cola has over 1,000 products. 1,000? Yeah. Who invented that machine? A friend of yours called Jake.

Jake. Jake Finkel. Jake's really smart. Jake Finkel, yeah. I don't know what that machine's called, but we'll ask Mike. Freestyle Machine. It is called Freestyle. I do know who invented it.

I read the thing. Wait, it really is called the Freestyle Machine? I don't think I'm lying. I think that's accurate. Wow. Yeah read the thing. Wait, it really is called the Freestyle Machine? I don't think I'm lying. I think that's accurate. All right. Yeah. That confirms.

Okay, a couple more questions and we'll get started. The Cola Wars. How many people died during that? Oh, the Cola Wars. I was just talking about these the other day. Now we'll get into that. The Cola Wars. The Cola Wars were between Pepsi and Coke. But I have a cola brand that I drink when I'm in Greece.

Vico's. It's spelled V-I-C-O-S. Vico's. When you're in Greece, they ask you at the bar, do you want Coca-Cola or Vico's? And then we're in the dressing room. They filled my fridge full. I said, I'll have some Cokes.

They filled it full of Vico's. Yeah. And I'm like, fucking hell, the Greeks. They're never going to progress that country. They're never going to fix their economy with bloody Vico's. I'll tell you that much. Bico's. It was with a B.

It was Bico's. Yeah, yeah. I couldn't remember either. Is Bico's close to Coca-Cola? It's just a cola drink but it wasn't the same not very good now now for a while they're in britain now this is if if any businessmen's out there and they're thinking i'm gonna start a new cola just don't do it richard branson when i was living in the uk gave virgin cola a go you know everything's virgin

when they're virgin that but and what was thinking? You can't even make a fucking airline work. And all of a sudden he wants to take on Coca-Cola. I loved virgin when it was around. He had a good record store, the end. What country drinks the most Coca-Cola in the world? The most Coca-Cola drunk in the world. It would have to be America. It would have to be.

It would have to be America. And then according to Warren Buffett, I think this is accurate. We'll ask Mike. this is warren buffett to this there's a reason why people don't get sick of coca-cola do you know what it is um i don't know the reason but i know that andy warhol said that it was the great equalizer of mankind that the queen of england drinks coca-cola and say there's the peasants in the street okay so it's uh it's like when it comes to wine and beer, you have all your craft beers and your vintage wines

and all this type of stuff. But with Coca-Cola, we all drink the same stuff. Except I have the Mexican stuff in my house. Okay, and last one more question. There's a lot much other stuff we can get to, but we'll just... What about Diet Coke? When was that introduced?

I'm not a big fan of the Diet Coke. I don't like the aftertaste, but I'm loving the Coke Zero. I like the Coke Zero. I think that's a fine product. When was Diet Coke introduced and when was Coke Zero? Some people like the Diet Coke.

Okay, so the Diet Coke would have been... And why? Why was Diet Coke made? Diet Coke would have been made because when they figured out calories and all that type of bullshit, and they started to realize that sugar turned into fat.

And so I reckon all the Diet Coke commercials from the 80s, I'm going to reckon the early 80s was Diet Coke. And Coke Zero? Coke Zero was brought in about 2005. Okay. All right. Now, I feel like Coca-Cola, if you watch some of those old Diet Coke commercials,

they're very Me Too-y. There was one of that guy who worked on the construction site and he cracks over the coke and he's got his shirt up like that and all the women are basically masturbating against the window they're all losing it completely just oh and then then we go he has a coke break in another hour or something like that it's very very what's that you know what that guy's name was what lucky i thought you were gonna say mike dylan yeah that guy went back i felt so me too oh it was a horrible day at work all right um uh and new coke you said new new coke was in, in the mid eighties and they were trying to change up Coca-Cola to keep, you know, during the cola wars.

And actually it turned out to be the greatest marketing campaign ever, even though they did it by, they claimed to have done it by accident because people reminisce and they started stockpiling old Coca-Cola and all that type of stuff. And so then when they brought back Coke, they were like this, I'll never mistreat you again. And they kept on putting it in their fridge and it bumped Coca-Cola sales up more than anything they've ever done is the debacle that was New Coke.

All right. Okay. Let's see how Jim did. You know, some people have suggested that we do the accuracy thing not first because people are waiting for that more than et cetera.

Yeah. But how would I do et cetera at the beginning? Just do confidence. On a scale of zero to 10, how did Jim do in confidence? I think he did. I think I'm going to give him

a seven on confidence. On confidence. Et cetera, you get a negative two. Okay. Mike, how did Jim do on a scale of zero to 10 on accuracy of Coca-Cola, 10 being the best?

I'd say six, seven range. All right. Give me six and a half. All right, six and a half minus two is 4.5. Carry the one, nine, 13.5. Diet Coke. I'm a Coke head. Is that what you call people?

No, no, no. That should have been one of them. No, no, no. Just for years I've been saying that on the hour. It's like a twitch. I've got, I'm a cokehead. I'll be on a bus. I'm a cokehead.

All right. So let's start right at the beginning. Who invented Coca-Cola? Jim said an addict cokehead. Well, you know, that's not his name. It's a guy named Pemberton who was a pharmacist. He was an addict. He was a guy who was injured in the Civil War with maybe the best wound you can get,

which is a saber wound to the chest. Jesus. I would say it's the worst wound. You can get a wound. It's a good, very braggable yeah but he turned into a morphine addict and amongst other things and he thought this this thing would help his addiction that was his motivation anyway so yeah no i know i know the answers jim i don't know all of them but i've maybe he wasn't a coca but he was an addict i remember it was something the pharmacy thing i didn't know he was an actual pharmacist yeah he was he was like uh yeah i think he was a colonel in the confederate army too it's but but he um he's been it's been a while

are they the good ones or the bad ones the bad ones confederate flag is bad oh yeah the bad ones the bad ones yeah yeah jack the screen can you fix it okay on the screen um uh yeah the confederates are the bad ones so there's no statue of him. Just tweaking. Maybe at the Coke headquarters. I don't know. There's definitely statues. Take them down.

Let's take down these Confederate statues. We didn't know there were statues until right now and we want them down. Pharmacist costume, not the Civil War costume. Oh, okay. But who made the original costume? It could be more than one thing. Jim said it was invented in 1892, and it was Atlanta, Georgia. Was he right about that?

Well, 1886 was the year, and the guy was from Columbus, Georgia. Yeah. There's some folks differ. So he apparently made the formula in columbus never sold it to anyone or use it but then brought it to atlanta to actually sell so technically right answer before we go have you ever seen the i know the original recipe is locked up in a safe and have you held it have you looked at it you don't know what's in your product what's that you you don't know how you couldn't make it you couldn't make the actual product could you make coca-cola syrup no okay don't only it's not like aren't there only two people

in the world who know the recipe mike or is it yeah there's only two and then there's a number that know parts oh and they all have to get together. Now, do those two people, do they have to fly on separate planes? It's very Captain America. I'm serious. It's all very hush-hush. Because, you know, I was watching a thing on the Royals the other day. So, like, do you know that the heir to the throne and the future king cannot be on the same plane, right?

So Charles can't fly with William, and William can't fly with Prince George. Oh, it's in case the plane goes down. So William and Prince George's little baby have to fly on separate planes. So I imagine the Coca-Cola system would be very similar. It's like the designated survivor thing for the United States. Yeah, that was just a TV show.

No, but it's based on truth. Yeah, yeah, yeah. You know what? That is true. When they do have the State of the Union or something like that, he has to pick somebody in his cabinet. I mention this every couple of weeks. All it is is the plot line to King Ralph.

Well, they took that from the real life. And Mike, the Cigar Recipe was kept in a bank downtown, and then when the New World of Coke opened, they put it in the cool vault in there. Is that true? That's correct, yeah. So for years it was in a bank in the trust company uh downtown and then just moved to the world of coke and that was a big hush hush project that we're building that thing up and then so there's a vault there you can go look at the vault you can't see the can't

see the recipe you can see the vault now here an idea. Rather than just protecting this one thing, why don't you photocopy it several times? Keep it in your wallet. Yeah, it'd make it so much easier. You wouldn't worry about losing it then. By the way, I like how Jack keeps saying, and isn't it true that whatever, we know that this was drilled in your head since you were two years old.

I'm just making sure it's accurate. It wasn't like fairy tales. It's so true that address 43-4. It's like Jack can only do this on a Coca-Cola podcast and the Grateful Dead podcast and apart from that and apart from that

he has no other information I'm useless outside of these topics yeah let's do a podcast on having sex with over three women I have to check out

on this one yeah he's cool little face you know my stats yeah it's hard to remember like it was a squirtle playing card next question uh asked why he invented it and you said to put in jack daniels but um i guess it's pretty close we got all that he's a pharmacist sustained war injury and so Elixir. The name. Where'd the name came from? Jim said it came from the cola bean and Coca-Cola was just

a bit of fun. The Coca part was a little bit of fun. Coca was from the coca leaf. Coca leaf. Cola from the cola nut. And the interesting thing is, I mean, all this fell together in a very lucky way at a lucky time leaf okay cola from the cola nut and the interesting thing is i mean all this fell

together in a very lucky way at a lucky time because the guy who invented the formula didn't even actually come up with a name it was his bookkeeper who said hey let's call this thing coca-cola because the some of the ingredients and then he used his fancy script for writing up the writing the words out and And that became the logo. Yeah. The same logo. If that guy didn't have any coffee that day or had a fight with his wife or something, we might have a different name.

Right. So the logo is very curly with all the seas. That was just his handwriting or something? Or did he really plan that out? Was that just his handwriting? Well, it looks like it's a so-called Spencerian script. And you see a lot of baseball teams with that kind of stuff. It's a very 1880sian script. And you'll see a lot of baseball teams with that kind of stuff.

It's a very 1880s, 1890s kind of look. But that was his particular take on it. Now, did he end up getting any type of ownership in the company? Or did he just name it and do the logo and then kind of get nothing? Yeah. Usual agency treatment. Yep. His name was Frank Robinson, it says here. Frank Robinson, yeah.

Well, at least he's getting props on this podcast. Yeah, well, there you go. He's finally getting his due. Finally getting his day. I asked what was unique about the formula. You said there was real sugar and cocaine, and that was it. Yeah, there's a small trace of cocaine in there to make it addictive. Is that accurate accurate and is

there anything else unique about it the original formula the original that part is true but it's not the whole truth the original formula when it came when they when he invented it in columbus was alcoholic they actually had some other kind of different name they were working on like cocoa wine or something like that but the county that atlanta is in fulton county had just gone dry so we had to reformulate took the alcohol out and um and that's how we ended up with this new formula so the original formula is alcoholic see that's the whole thing because you can add vodka to it you can add so many other drinks to it why would you have it you know because they didn't know then he was an addict i know but you think back it's like trying to do something to make himself feel better i watched i watched an

interview with a guy who invented the gopro camera right and he wanted to call it the skate cam because he was a skateboarder and he wanted to video tell himself skating and then he was like ah then i thought to myself it could be used for other things you know you could have really limited yourself and this says the thing i found it said there was up there was about nine milligrams of cocaine per glass nine milligrams how much is that is that a line no well it's a gram you know you buy and milligrams so how many milligrams are in a gram thousand um no a thousand milligrams yeah oh okay so that's not much at all no um and it was removed from the drink in 1903 so it was in there for a while huh like eight years yeah those

cocoa leaves were in there yeah and so that if you distill it was about that much yeah so you don't have the actual leaves in there everything's synthetic now or do you actually have the the cocoa nut or the cola nut and the and the leaves are those ingredients in there are they just synthetically flavored now? It's synthetic. So, well, there's, I'm not exactly real clear on this one, but there is still an exclusion.

I believe there's still an exclusion in the import laws of the US that allow coca leaves to come in just for use in the early formulation, but there's no cocaine in it. None of that stuff actually exists, but there's still some essence of essence of it sure but if i was to mix my own cocaine in would that get me close to the original flavor that's why you're doing it because i feel like when i drink it it just rubs over my gums anyway um so coca-cola was first marketed you said um as an elixir but also to give you energy

yeah it was like a red bull yeah that's right yeah that's fair i mean it's a uh you know it relieves exhaustion was one thing they used to say brain tonic what are the original brain it was very medicinal at first yeah tonics they're selling it just like this guy's personal needs you know there there were a lot of apparently there were a lot of civil war veterans that were um had addiction issues depression alcoholism and this was meant to be a way to get off and also importantly for ladies the funny thing it's always it gets me the way they say this certain maladies among highly strung southern women we're able to address. Do tell.

Not Northern women and not low-key women, just highly strong Southern women. Yeah, you know the type. Those Southern women, they're sitting there with a fan. They're going, this mid-julep isn't helping me out. Get me a Coke. And she said something else, but she had a speech impediment. I remember growing up, whenever my brother and I would have a headache,

my dad would hand us a Coke and he goes, this supposedly helps headaches. Is that true? I don't know. That's apparently what it was used for in the beginning. So he would just give us Coke. I got told by a comedian who used to be a Dr. Harry Hill, right?

He used to be a doctor. He told me that when you get a cold to have like a Coke, because the receptors or some receptors some receptors in your in your body that will all get taken over to the sugar and leave your body open to be cured from the cold or something when you have a cold you have to have a coke this is why coke dominates because it's like forced itself into every solution i may have gotten it wrong but he told me if i got like i'm feeling under the weather to have a coke really quickly because the sugar moving the insulin moving in my body would help out the yeah i i used to have a therapist that told me if i got like i'm feeling under the weather to have a coke really quickly because the sugar moving the insulin moving in my body would help out the yeah i i used to have a

therapist that told me if you were having an argument with your wife to have a coca-cola as well because that would help really yeah i didn't have a wife either so it stopped so it stops punching yeah um the first slogan you said coke go on then was that their first slogan, you said, Coke, go on then. Was that their first slogan? Coke is it? It wasn't that, but it was just about as direct. Yeah. Drink, drink Coca-Cola.

Drink Coca-Cola. They really are. Yeah, yeah. No subliminal messaging there. I tell you what, they have these flags that go along the sunset. And for a while there, they had these Jack Daniels flags. So you drove along, and all it said was in big letters, Drink Jack Daniels.

And then underneath, responsibly. Responsibly, you needed a magnifying glass to see it. And it was just this subliminal, Drink Jack Daniels, Drink Jack Daniels, Drink Jack Daniels. I've never seen anybody drink Jack Daniels responsibly. No. Ever. No, no, um so so the slogan was drink yeah i have other slogans how many slogans is it had i don't know if i have the exact number i have there's a bunch yeah um there's a whole list here but it's well i lost the list there but give me some good ones okay here hold on a second enjoy the real thing enjoy enjoys one enjoy what marketing person gets

paid for enjoy i like this one of them one of the original ones coca-cola revives and sustains here we go i got the great national temperance beverage i'll make you some i'll make you some good that's my marketing great whenever you see an arrow think of coca-cola i don't know what that one's about yeah or or like for the larger bottles that's a big coke how about uh thirst nose nose no season thirst knows no season ice cold sunshine that's called sunshine around the corner from anywhere that's a weird slogan slogan. I used to like that advert. They made Coca-Cola seem like it was a thing that the hippies could do. I'd like to teach the world to sing in perfect harmony.

And they're all hitting the Cokes and all that stuff. Somehow, with all the sugar and stuff, they've remained this wholesome thing. And from my childhood, I think it's the most recognizable brand in the world. It has to be the number one brand in the world. Coke? I think it's the most recognizable brand in the world. It has to be the number one brand in the world, Coke. I read something that said, second only to okay, Coca-Cola is the most well-known phrase in the world. Yeah, that was one of our dinner party facts.

Sorry. My bad, my bad. Yeah. That's okay. He has some other ones. He has some other ones. Sorry. No, no, no.

We have three of them. Kelly read it in an email. But that's true, right, Mike? You sent that to me? It's the second most phrase or word? Yeah. It's wild. Think about that.

Around the world, right, there's not a lot of, you know, we've got languages, you know, hundreds, dozens, you know, like thousands of languages. Dozens, you say? Have a Coke. That'll sort you out. Here is another one. Coke means Coca you out. Here was another one. Coke means Coca-Cola.

That was in 1945. Coke means Coca-Cola. 1942. Some of the slogans were a little long. The only thing Coca-Cola is, Coca-Cola itself. And in 1939, whoever you are, whatever you do, think of good ice cold Coca-Cola. I feel like these are like existential crises.

Mr. Dillon maybe maybe you can answer this question i've always wanted this why do you still need to advertise like does it come back it just feels like you spend billions on advertising enjoyable treat spontaneous consumption you need to be time of mind. Really? Think about pick another category like fast food. You're going to drive by a restaurant. You know you're hungry. You know that it's time to eat. You know what's

near you but there's still a ton of advertising to get you to go in that direction. Right. Under pressure, you're under a little bit of time pressure. It's not top of mind at the moment. You want it to be top of mind. But your product is so good it's so good and like i hate to bang on about the same thing but like illegal drugs cocaine heroin they don't need advertising and they're still flying off the shelves and your your products as good as those products

that's the new slogan a lot less expensive yeah yeah i think it's just like we were talking about earlier with social media it's about staying relevant like look at for instance zoom in the pandemic like skype had what a 15 year head start on that yeah and somehow zoom took over this entire pandemic i don't even think about zooming i mean skype yeah exactly so it's just like if skype had been advertising they probably could have taken this and run with it. But Zoom swooped in. That's my new slogan for Coca-Cola. Coca-Cola gives heroin a run for its money. Well, better than that.

The guy that invented it. Okay. Back to the questions. I don't know where they are. You said it's available in every single country, Jim. Is that correct, Mike? So North Korea and Cuba

you're not going to see any distribution because of embargoes but if you go to North Korea and Cuba I'm sure you can find it I'm telling you Kim Jong-un's not drinking Pepsi like a bloody weirdo Maybe he's not drinking anything Well maybe that's why he's so angry

he has to drink Pepsi Is that what was happening? Fidel Castro was like get me a cigar and a Pepsi you know? Maybe he's not drinking anything, though. Well, maybe that's why he's so angry. He has to drink Pepsi. Yeah. Is that what was happening? Fidel Castro was like, get me a cigar and a Pepsi. Well, I don't think they had Pepsi either. They must have had something. Biccos?

Biccos. Have you ever heard of Biccos? No. No. Biccos Cola. That's a real thing. I'm telling you, like... Right now, there's some operatives from Coca-Cola going to Greece.

In Greece, we went to the movie cinema because we went and saw the Star Wars movie. In the movie cinema, they had fountain drinks, and they had Coca and Bicco's as fountain options. Yeah. When I was in India, the Cola option was something called Thumbs Up, but there was no B in it. Thumbs Up. Yeah, it was Thumbs Up. Oh, it is? is oh wow ah you got them yeah it was it was delicious yeah who owns mr pip pip coca-cola coca-cola owns mr pip but

your bottle dr pepper mr pip and dr pepper are the same thing, right? They're competitors, yes. They're also that so-called spicy cherry category. Yeah. Dr. Pepper was independent. We started up Mr. Pibb in the 70s. I think it was 72. Now, Mr. Pibb is now Pibb Extra. That's correct. It's Pibb.

Pibb. P-I-B-B. Not Pibb-Pibb. Mr. Pibb. Mr. Pibb is your teacher. I like Mr. Pibb. I call him Mr. Pibb, right? So anyway, it's Mr. Pibb. Itipp is your teacher i like mr i call it mr pipp right so anyway it's mr pipp it's fantastic it's great anyway so so uh so mr pipp now that is called pib extra

and i heard that was because some feminist went why isn't there a mrs pipp is that right i don't know mr pipp we were had we just switched it i think just to stay modern i don't know the answer that one what mr is still modern mr pibb pibb that identifies as could be male or female not when they invented it mate unless it was jane seymour, Dr. Medicine Woman, or whatever that show was. Totally different people.

Jane Seymour was a gorillas. No, no, no. Jane Seymour, Dr. Queen Medicine Woman. I was thinking of the actress Seymour. What's her name from Aliens? What's her name? Sigourney Weaver. Sigourney Weaver who portrayed jane goodall and goodall

that's what my brain just did that was a fucking journey she's a doctor aliens okay um coca-cola company came to be in 1908 jim said and uh world war one he was all over the place there in that one before that okay so it was invented in 1896 did we just say 18 1886. so 1992 incorporated in 1892 1892 1892. yeah and a's how do you say her name is is it a woman is it aza it'sler. So our inventor, Mr. Pemberton, wasn't doing too well. And he sold out. The saber wound. To a fellow pharmacist who turned it into a real business.

Was that a woman or a man? Do you know Asa Candler? It's a male. You could tell how shocked he was that a woman turned this into a girl. No, I wasn't shocked that it could have been turned into that, but back then. Yeah, no, I'm saying because she's a pharmacist. We were thinking if it was a woman, it was a pharmacist. Yeah, she's a pharmacist.

What am I thinking? Let's do the amount of cokes. I think I got those numbers spot on. Oh, yeah. Yes. So how many cokes are sold per day and how many were sold the first year? Jim said that there are 900 million. Don't forget, he said glug, glug, glug, glug, glug, glug, glug, glug.

He said 900 million a day and first year, 50,000 were sold. Was he close on that? Not so much. So the first year, there's a couple different numbers out there. 25 bottles in the first year is one number. There weren't bottles. There were fountain servings because there were no bottles until much later. So then there's another source that will tell you it was nine a day. But it was very little, not much.

25 a first year. Today, if you look at all the products of the Coca-Cola company, it's 1.8 billion servings, eight ounce servings per day. Yeah, but that's all the products. See, I didn't know that. Hey, what's the mythology around? I've heard this all, they sold the bottling rights because someone said they never thought that anyone would want it in a bottle.

So they used to sell it. And then they sold the bottling rights for nothing. And now to this day, the people who bottle the Coca-Cola are a separate company. Am I correct from Coca-Cola? Yeah. So that's basically right. So it was a fountain drink,

mostly available in pharmacies, things like that. And the fellow who was in charge at the time, which is Aza Candler, sold the bottling rights to a couple of guys from Tennessee for a dollar. Listen to these terms and conditions. In perpetuity, no performance clauses, right? So, and that was for US rights, not worldwide. Now, what basically happened, once again, this is just more good luck. Here's some guy who names a Coca-Cola that has good handwriting. He sold it. This sounds like a big blunder. What it created was a franchise system. So the bottlers independently started to just make a lot of money on it. Everybody makes a lot of money selling Coke,

making Coke. And they started bottling it. And it was the first bottling plant, I think, was in Chattanooga and yeah that's right so to this day it's not 100 true that they're separate there's a lot of there's a very tight relationship between the company and the bottlers but you usually think of the bottler as a separate entity right company makes brands and concentrate and sells the bottlers bottlers add usually the sweetener and the packaging and they do the selling and the distribution so for a dollar what was that even in today's money a hundred bucks yeah yeah it wasn't a lot yeah i would have i would have done a better deal that's if i if i cleaned up now if i had a time machine what i do is i go back in time

and i'd tell that bloke to sell it for $2. Yeah, he would have crushed you. And yeah, not in perpetuity, you might want to say, too. Not in perpetuity. And then it's, I think we skipped ahead there. That question was back there, sorry. Oh, how many grams of sugar went in it, Jim? 12 teaspoons 12 12 teaspoons

this says uh nine nine and a half teaspoons yeah but not the way i drink it you put more sugar it's not sweet enough for me i add a little bit more in there and then i stir it up free it's very sensible nine and a half 39 grams of sugar oh you know what it was the the freestyle machine that's what i have written here i was trying to figure out what that means that freestyle machine i i saw a documentary on the guy that it was the same guy that i met at the segway is that correct yeah yeah oh wow and yeah there's a really interesting concept it's just taking uh technology from one area to another so it's like hey look we're making a fountain

drink. You're basically mixing some liquids. And, you know, that's not always precise historically. It's like, well, guess what? There are places where you get pretty precise with liquids and that's medicine, right? So micro dosing in infusion, basically it's that same technology applied to making drinks. So you just super concentrate it so that then you can have multiple, you can make multiple products in the same machine with micro dosing. Yeah, I find that machine too daunting.

I stand there for like 10 minutes and then I'm like, I'll have an orange in my Coke and I'll make a diet and I'll have a bit of lemonade and then I just go, oh, I'll just have a Coke. So I also heard, it was like a documentary I was watching. And so he invented the Segway. A lot of people think he died, fell off a cliff, but he sold that company, the Segway company,

to a guy that did fall off a cliff on a Segway. So it's not the same guy. And he was an inventor, and he invented this thing called the Slingshot, too, which could make clean drinking water out of like, like with solar powered. And he went, yeah. So is that true? Is that, that was all that? And they went, he wanted to be able to distribute it. So Coca-Cola helped them distribute it like an exchange for inventing that

machine. Right. Yeah. So that was exactly. So that was the, uh, that we were involved in this thing. I don't know what's happening with it now, but we were involved with slingshot. I mean, it's a great idea. And, uh, it was the idea of, uh, cleaning, having clean water, providing clean water throughout the world where it'shot i mean it's a great idea and uh it was the idea of cleaning having clean water providing clean water throughout the world where it's necessary and it's a problem in a lot of places yeah so yeah so that guy's pretty smart yeah he's pretty smart i meant it to segue a thing to make clean water that's like i feel like the freestyle machine was probably like i'll

make this machine and just like in two minutes i was like i got it all right i just made a thing that with your body weight goes forward. Is there a difference in taste between Coke that's served in a glass bottle, a can, and plastic? I personally think I can taste glass bottle Coke. My preference goes like this, glass bottle, can, then plastic. I don't like me Coke in a plastic bottle. Is that just all in my head, or is there no difference?

I mean, the most important thing is what you think right so no it's not i've been told many times the least important thing in the room is what i think i'll tell you that i mean glass generally speaking glass you know it holds because one of the big issues is is it holding the carbonation right and over time the plastic doesn't hold the carbonation as well. So you want that to stay safe. Sorry, mate. I mean, my son just wandered in. This isn't my house. Not at all.

And then cans, some people, you know, that's just, again, that's a preference thing. Just think about beer, right? Some people like canned beer. Some people will never drink a canned beer. They think it's wrong. Right. So you get used to the taste.

Some people will never drink a canned beer. They think it's wrong. Right. So you get used to the taste. But in theory, the bottle, the glass imparts very little and contains very much. Except for, of course, you've got the light effect. But besides that, you're good. I always thought that the Coca-Cola glass bottles are the sexiest. I think there's something that you've done very well is design.

It's not just the liquid. Your design's always been better. Everything like people collect the posters and the old things and the old cooler boxes. And, you know, think of another company where people want to buy just the stuff with the labels on it. I guess there is people, you know, but Coca-Cola seems to have nailed that better than anything else. Well, and like people always talk about McDonald's having the best fountain Coke. Isn't there like a special relationship between McDonald's and Coca-Cola? It's got to do with how wide their plastic straws are.

There's something that people say Coke tastes better at McDonald's, but it's something to do with the straws. But that's just a theory. Do you know about this, Mike? I read about it a little bit. Can't tell. So Coke and well, it's really McDonald's doing. What they decide is they're going to want to have the best tasting Coke. So they do things like, well, maybe I shouldn't talk about that.

No worries, blink twice. We'll just edit this out. They do things like not urinate in the cereal like everyone else does. I think you should go get a coke wherever you want to enjoy it you can find the answer on our patreon it turns out our drink tastes better when you have a frozen patty in your mouth and some special sauce that's made of whale jizz um good lord so so cans uh when were cans introduced over bottles and why were cans brought along?

And was Coca-Cola the first one that put the liquid in cans like drinks? Well, beer was in cans in the 30s. Okay. Of course, they didn't have pop tops. You're using an opener and stuff like that. And then there was an attempt to get into cans during World War II.

Simply, they're much more, you know, you can move them around a lot easier. But they didn't come, Coke didn't get into actual canned beverages until the 60s, until 1960. So I like to do this. What's that? Sorry, I was about to, keep going. Even then, there was a lot of concern, right? So that first can comes out, and what was drawn on the side of a can? The bottle.

They didn't want people to think that it was something other than what it was. And it's kind of a visual category, right? You want to see that drink. It'd be like if you served up a really nice, juicy steak, and then you put it in a paper bag and said, here, chew on this. How is it yeah your employment level wouldn't be the same you can worry about that now we're used to it now we don't think about it um i do this every podcast uh so the nazis were involved the nazis always do

something now there wasn't enough ingredients to make coca-cola for everywhere or the rations or something that happened in germany during the war because of whatever. And so you guys invented Fanta for them. Correct or incorrect? Fanta is a Nazi beverage? It's not a Nazi beverage, but it's definitely a German beverage that was created. And they were Nazis? Because there weren't any ingredients.

And then we ended up buying it from them. Oh, the Nazis made it and then you bought it from the Nazis. No Nazis. Right. No, no, no. Of course. No Nazis. There's no Nazi money in that Coca-Cola.

But anyway, if they were Nazis, they invented Fanta. That's fascinating. Yeah. My understanding, my recollection is that, yeah, there was light on ingredients they ended up coming they came with an orange drink yeah yeah they came with their own drink because they couldn't they couldn't get all the cola beans and all that yeah i i remember you bringing this up when we were on the show and then i went on snopes and snopes says that it was not

invented by the nazis the germans the nazis potato potato oh yeah We're going to get Some tape mail for this No but You're up to no good To our ten German listeners How are you doing? It was prior to You can't say sorry enough It was prior to World War II though It wasn't during World War II

Yeah yeah yeah Okay so it was after World War I Soon to be nuts It was after World War I When their rations Were all stuffed up And their economy

Was all in the toilet, and then Hitler was there, right, going, I like orange, like that. And he's like, he was at Volkswagen designing a car with more headroom. He was like, I want more headroom when I drive around. I want something that I can salute in.

Yeah. Right? I want a car I can salute in. And also, why my arms up here? I enjoy picking oranges. Maybe I could do something with these. A lot of orange trees in Germany. Yeah, that's how they got the oranges. They were all hailing Hitler,

and then they were just falling off the trees. They were in an orchard doing it, and they thought, oh, this will go to waste. And then they made Fanta. And Fanta stands for um fun at Nazi tents hey no there's no z it's not fans it's fun at Nazi tents hey this actually says and snopes it says it says Fanta came by its name thanks to Keith's instructions employees during the contest to Chris and the beverage he told them to let their fantasy fantasy german for fantasy run wild upon hearing that veteran salesman joe nip immediately blurted

out fanta right right yeah his fantasy his fantasy was to name an orange soda well it's his legacy i'll tell you you must know about soda i'll tell you my number one side i got two they're from australia have you ever heard of these mate you ever heard of these solo solos an aerated lemon drink right and they they half carbonate it they half carbonate it so you can slam it down fast right and it's always like some guy if you watch a solo and it's always something like pouring and it's all going down his chin his shirt he's just done exercise right and and solo was the first person to put the bigger holes in the can the bigger holes in the can before that we had the small holes and then australia went make the hole bigger and they went that's the best invention we've had in years make the hole bigger you can pour it down your gullet they started with solo then another soft drink that i'm a big fan of and

you can take this to america this only exists in australia you buy this you're on to a winner you're on to a winner mike's retired i believe you're yeah but he knows people he knows people he can make a call you can still make money when you're like we'll split it 50 50 anyway passiona passion i had that that was good oh yeah passion is brilliant now you might be thinking yourself what's passiona good question passion fruit passion fruit it's a passion fruit flavored soda. You haven't got a passion fruit flavored one, have you? He's writing something down. I don't think so.

Uh-oh, he's typing. He's got a business plan. Order yourself a can of Pashiona. You won't go wrong. I don't think they even make diet Pashiona. It's full fat. You know what we can do? We can market it.

We can say drink Pashiona. Yeah, drink Pashiona. Enjoy Pashiona. Well, alsoashyona enjoy Pashyona well also also in Australia if you're making out with a person when I was a teenager

sort of in the 80s and 90s our term for if you made out with a girl at a party was called you had a Pash and it was short

for passionate and then it's like to kiss someone it's like did you Pasha oh yeah I Pashed her she was pretty good we had a Pash

sounds violent and so they had like a slogan like in Pashyona like had a pash. Sounds violent. And so they had like a slogan like in Pashiona, like have a pash. Ah. Oh yeah, Pashiona. Yeah, I had one of those.

Those were really good. I remember you like talking about it. I'm like, this isn't going to be as good as you're talking about. Or garlic chicken. You have a garlic chicken burger with the chili on it.

Or garlic chicken with a Pashiona. You'll bloody be happy all day, you will. Sorry, Mike. It's lunchtime here. Jim just gets hungry. Mike, were you around for the Cola Wars?

Do you remember? No, that was before I started at Coke. How many people died? I was alive. Okay. Did anyone die during the Cola Wars? Yeah, how many? I think no souls were lost, but maybe some jobs.

I feel like you guys, I feel like Coca-Cola took the higher ground because you just kept on advertising your product and your product, your product, your product, your product where Pepsi with a bitch in the situation. Cause they were doing the cola test taste test where they were, you never ragged on them. They always ragged on you. And I feel like that makes them the inferior product.

Cause they're going, we're better than Coke. The Pepsi challenge. The Pepsi challenge. The Pepsi challenge. Now also Pepsi did something where they bought up all the, the pop stars. When I say all the pop stars, I know Michael Jackson, Madonna and Britney Spears.

Don't forget. What's her name? Infamously recently, Jenner with the Black Lives Matter. Oh yeah. Yeah. Pepsi buy up celebrities where I feel like you guys don't purchase celebrities. You do a bigger, wider sort of plan.

Am I right in saying that? Over the years, it's changed. So I think Coke was one of the originals doing celebrities and sports way back in the time. Yeah, Mindo Green. And really led the charge in that regard. That's right. You had a Cosby commercial. Mike was trying to avoid that.

You had a Bill Cosby commercial. He was trying to tiptoe. For New Coke. That was for New Coke. See, that's why I failed. Oh, it was doomed, New Coke. That's why they got rid of New Coke because everyone kept falling asleep on it.

That was New Coke. Taylor's wet. Taylor's wet and said, I'm not doing that anymore because New Coke hurt. He said New Coke Taylor Swift Taylor Swift and said I'm not doing that anymore because New Coke hurt he said New Coke hurt his reputation wow

that was really bad bold words from Cosby yeah Cosby was always like have it in the can don't have it in the clear bottle where you can see what's going on this says Taylor Swift

does a 26 million dollar endorsement deal with Coca-Cola there's plenty of endorsement deals out there. You guys also made polar bears look really sweet. Yeah. Could I get... I don't need a big deal.

Could I get like a $300 deal where I just... $300? Yeah. More than the fucking bottling company. I've got a better deal than the bottling company. Maybe a product placement deal. Yeah. I've always got one in my hand i don't

see one i'm looking it's in the cup it's mixed with bourbon i find it so insulting that these people brought out their soft i know spindrift is in coca-cola yeah sorry gosh oh that was one of the things so how many different products i said a thousand you said a thousand does coca-cola have yeah so around the world it's 500 brands and each and each a lot of them have different flavors inside of us it's close to 4 000 variations yeah do you guys own any fast because i know that i know that pepsi owns taco bell and pizza hut that's why sometimes you'll see a taco bell and it's sold oh they saw okay but do you guys own any fast food i feel like you're in bed with McDonald's, but do you have any? No, we're a pure play beverage.

Right. Beverage, beverage, beverage. Now, there was a time when Coke was in all kinds of stuff. Wine, coffee, Columbia Pictures. Kinds of crazy stuff. And then sold it to narrow down to beverages. Pepsi was into the restaurant business and they still are in snacks.

So Frito-Lay. My favorite Coke product, and this is going to sound like a weird one and Faris, you'll know what it is soon. At McDonald's in Australia, they sell frozen Cokes with a bit of soft serve in the top. Yeah, a frozen Coke spider from McDonald's in Australia,

$1 or $2. I don't know how to call them a spider. It's weird. Yeah, but it's like a float, but they call it a spider. It's very good. And that's a winner. You get the soft serve. You dip it in the icy Coke.

You eat it off your little spoon. Oh, happy days. New Coke. So I think Jim kind of hit that he said like it's that they said originally it came out that you guys changed the formula it didn't go well

and then it was then it kind of was maybe spun or maybe it was really did that on purpose to try and promote I guess maybe in the end it helped the classic formula better the sales right the public thought that in the end it was positive right so I mean the story, I'll tell you, the story goes that, you know, here's the Cola Wars.

The good thing about Cola Wars is at least people are talking about colas, right? That's good. And competition, we like that. A lot of discussion and competition. Then, but it was the taste was, you know, at least it was thought internally that that was an issue. You keep losing these taste tests.

So he came up with new Coke, which wins in taste tests, sip, importantly, sip tests, not use tests, not long-term drink of six pack, drink a 12 pack test,

but a sip test. So it would win in those. And the big fanfare, you know, radio city music hall and all this, and, um, uh,

launch the thing, Bill Cosby, others. And people got really mad that they took Coke away. I remember. I think I heard 77 days,

under 80 days before the decision was made to bring back regular Coke. So Coca-Cola Classic. You may remember that. Yeah, yeah. It was called Coke. So for a long time, there was Coca-Cola Classic and New Coke, both of them out there.

New Coke with a Max Headroom campaign. Remember that? I remember Max Headroom. Yeah, yeah. And Coke had a very – Coca-Cola Classic had a very nationalistic red, white, and you campaign to go back to classic. Ultimately, of course, New Coke was retired,

but it lasted a long time, until about 2002, believe it or not. Am I right? Until 2002? Yeah, but I think they probably didn't produce as much, because I remember as a kid, New Coke coming out, and it was like a thing.

People were like, can you taste it? It's great. It a kid, new coat coming out and it was like a thing. Like people were like, can you taste it? And it's like, we're freaking out. It was shrunk fast. Once we came out with classic, they were both good. Both just, we were serving different purposes, I guess, different, different audiences, let's say. And, uh, but ultimately you're right.

Um, for us that the, uh, new coat shrunk, shrunk, shrunk, shrunk till it was only like weird places like the Northwest, like Spokane, a, new Coke shrunk, shrunk, shrunk, shrunk till it was only like weird places like the Northwest, like Spokane, a couple of places like that that really just stuck with it. It was ultimately changed to Coke too. Remember, remember that too. Yeah.

Coke too with the Roman numerals. Anyway, that it's gone. Is there, is there, cause I've heard theories over the year. Is there, is there subtle differences in the recipe from country to country?

I, when we were growing up, we heard that Americans had more caffeine in their coca-cola than we had because you guys were all a bunch of junkies or something that was a myth that went around as a kid or is that not true i would say that there's definitely differences in the sweetener ah the sweetener system so you think that we usually think about is the flavor system and the sweetener system the sweetener you've heard probably a lot of discussion about cane sugar this is why you like your mexican cokes maybe maybe that's one of the reasons yeah and it's usually that's got like a heavier mouth feel and then versus a high fructose corn syrup which is fructose versus you

know sucrose and And it's a, which some folks feel like they can taste a difference. I was a fan of Coke Life, the one with the green label. And I feel like that stopped getting sold. And it was half sativia, half- Stevia? Stevia, half sugar. Sativia.

And so, yeah, so it was like, it was like a 40 calorie drink or something like that. And I thought that was the nice middle ground. And I feel like they don't sell that anymore. It's very rare to find. Yeah. It's, you know,

if the demand's there, we'll fulfill it, but it's not, I don't, it's not broad. You don't see it everywhere. I feel like Coke Zero is pretty, pretty much nailed it in terms of like getting,

getting that Coke flavor, but with, without the calories, like Diet Coke is definitely its own flavor. And like you're talking about the, the aftertaste, a lot of people don't like, but Coke Zero is own flavor. You're talking about the aftertaste a lot of people don't like, but Coke Zero is so similar. You're right on, Kelly.

When Diet Coke came out, the predecessor was Tab. Remember Tab? I only know Tab from movies. Back to the future. I'll have something with no sugar. You want something with no sugar? I want Tab free. You want something free no sugar? I want it tab free. You want something free?

Yeah. There are people that still just love tab. They'll order it mail order. There'll be a certain store. That's so funny. Still being produced. It had a very sort of metallic kind of taste to it. And so you're coming out of that flavor path

and towards Diet Coke. And Diet Coke flavor system is just different. The Coke Zero flavor system is based on the Coke flavor system. So it starts with a Coke and says, let's make it less cow. Right. I'll tell you what I like. That's a Coke product. That Fresca.

That's a diet one. A lot of people don't like that. I've never heard of Fresca. Fresca. Yeah, you can get it. They have it on Delta. Next time you're flying again, if that ever happens. Did you guys ever do a clear soda?

I feel like Tab was clear and all that type of stuff. We did Tab clear. Once we did a Pepsi clear, and then our response was Tab clear. Well, is this true then, this story? That leads me into Georgie Zhukov was a Red Army general, Coca-Cola lover during World War II.

And it said he was- I mean, I read that. I don't know that it's- I read that the whole thing was, you know, it said he was, I read that. I don't know. I don't know that. I read that the whole thing was, you know, Coke is very American, right?

So when you're overseas, you're drinking for a lot of reasons, right? It tastes good. It's refreshing, all those things. It's Americana. Maybe,

maybe another reason it's, it's safe and you don't trust your own water system, but the Americana piece, you know, depending on what your political leanings are, what your country is, it may not be in your best interest to be drinking an American flag. Yes. So this said during World War Two, Red Army general and Coca-Cola lover Georgie Zukav was gifted a transparent version of the fizzy drink. Says by the company, he did not want to be seen drinking a soda linked to the capitalist America. So an ally American commander in Austria ordered Coca-Cola to create a special beverage for Zhukov

who helped drive the Nazi out of Stalingrad. The clear Coke was more vodka-like in appearance and therefore more acceptable. So this is what we found at least. So Coke is anti-Nazi is what we're looking at. No, in World War II, yeah. We were on the side of the Russians. So before we go into where it's outsold in different countries,

I'll tell you a little thing that I know. When I'm in, I go to Montreal every now and again for the comedy festival out there. And I briefly dated a French Canadian girl when I used to go out there and all that stuff, right? Anyway, I found out that,

so French Canadians in Canada, a derogatory nickname for them is Pepsis because the French Canadians like Pepsi more pepsi more than like coke and so i was in a bar and like this canadian guy was like oh i was having a good night and then some fucking pepsis came in that's so canadian you know the fucking pepsis they're so rude eh they're so rude even when they're bullying it's just not that bad that's the nickname for french canadiens you said america was the number one country for drinking coke i don't believe that's correct right mike is that that's mexico mexico the mexicans and that i bet you that has something to do with

the water well and the cane sugar yeah this says mexicans drink about 745 coke beverages per year americans drink about 401 per year. Wow, they're crushing. Each person, yeah. Each person has 400 Coke products a year. Well, averaged out, yeah. Like, how many do you think you have? I don't have 400 a year.

Yeah, but do you think you have two or three in a day sometimes? Oh, yeah, when I'm drinking, I have about 40 in a night. Yeah, before when you were trying to do the calculations, you're like, I have like one a week. I'm like, I've seen you go through a 24-pack. One a week. Mike, I have a question. My dad drinks eight Diet Cokes a day.

Is that normal for people who work at Coca-Cola? He doesn't drink coffee, right? He starts out with Diet Cokes. Yeah, that's right. Yeah, it's to relieve exhaustion. And you're drinking a Coke right now. And you don't work for the company. Did you drink Coke every day at Coca-cola was everyone just walking around drinking coke yeah you know it's when i first

started i was just drinking regular coke you know the classic the real thing all the time like six or seven a day oh god and then you know that when i started i was like you know 26 and now that you're 28 it's really it became clear to me that I need to cross the bridge towards Diet Coke at some point. And so it was, but you know, you, you get, you get used to the taste and you can drink a lot of them because one of the questions we're going to talk about, I guess. Yeah. You can bring it up. Shall you go for it? Yeah. It's the, uh, there's something called uh flavor memory right so if you eat like say think about um grape soda or uh orange soda or something like that or even iced tea at some point you you've had too much of that stuff and you just you can you remember the flavor and you don't want anymore

but cola coca-c, it tastes really good, and then your tongue forgets it. So it wants more. You keep forgetting it and wanting more. So it's like the only beverage that you don't get sick of, like water. That was kind of in line with something that Kelly found.

According to Warren Buffett, Coca-Cola has no taste memory, like you were saying, which means like water, a person will never get sick of it. Why is Warren Buffett got his information? And he's smart. He's a stock market guy. He knows how to invest.

He's the largest shareholder. Oh, is he? There you go. Is he really? Wow. He drinks. He's this big cherry Coke guy. He drinks cherry Coke all day long.

Cherry Coke is the number one Coke product of all time. Anytime I go to a restaurant. You think it is. No, it is. Anytime I go to a restaurant that has it, I have to get it. You can just go to shops. No, it's fountain drinks. Fountain drinks are so good to me.

So if I can get a cherry Coke fountain drink, which are rare to find now because they don't have them. Five guys have the machines. You like the ice? That's different. Why a fountain, Kelly? I don't know. There's just something about the taste that's so refreshing

when it's a fountain drink. It must be the ice. Keeping it cold the whole way through. Yeah, that's weird because I don't mind i i there's just something about the taste that's so refreshing when it's a fountain drink yeah it must be the ice keeping it cold the whole way through yeah that's weird because i'm not i don't mind a fountain drink but i definitely prefer a beer on tap to a bottled beer uh yeah i feel that way too though um it's too fizzy in the bottle when it lets if it aerates a little bit it's something better about it sometimes i like drinking through a straw too i think it might be that okay you're apologizing i like what i don't know if anyone knows where's the answer was i right about scotland no i didn't even ask that question i was just saying i don't remember the question but i know you were wrong no no i think it's the only country where coca-cola isn't number one

like uh iron brew have you ever heard of iron brew no i, I've heard of Iron Born. No, Iron Brew is this orange metallic looking beverage. It's the most popular drink in Scotland with Coca-Cola second. Iron Brew. Iron Brew. You got to get those Scots in. But competition between the two brands brought their sales almost to equal levels in 2003. So Coca-Cola is right there. But it's...

Yeah, but the Scots, that's the scots all over they love being fucking different there'd be some cunt that would just be like oh the english are drinking coke we'll drink this orange stuff off rust then yeah it's disgusting i don't know i now i really want to try it yeah you said something else to me mike on the call about like the the other reason that coca-cola does so was something with the fats and the foods. Yeah. So a lot of times you'll see people like to have Coke with food. We actually market it a lot with food, this whole Coke with food look. The reason is, you think about when you drink it, you get that sort of bite and the burn in the back of the throat.

It's a cleansing aspect. So it basically is emulsifying the fat so if you're eating a cheeseburger and you drink a coke your second bite is just as good as your first bite so you become a cheeseburger virgin over and over again oh really so it cleanses your palate for see this is the thing because i always say you can't have pizza without a Coke, right? Pizza and Coke go hand in hand. But I would never have a fan with Coke. And as I said, I like Paschiona and I like my lemon drink, but I like them just as an individual thing where I sit down and eat them.

If I'm eating food, I always ask for a Coke. Yeah. Yeah. So think about that. So substitute, what if you had like milk? Milk and pizza. Yeah. Imagine that. Ah, yeah, but milk and cookies you can't go you can't

go pizza you can't go coke and cookies well you have your sugary it's not a regular meal have you been to christmas day at my house that's what we gave santa claus yeah jack wasn't even allowed to have what pizza hut or taco bell not your entire life because they were pepsi that's correct when was the last time you had a Pepsi? No. You've never had one? No. Oh, they're really improved.

It just doesn't come up. It's really good now. Mike, I had my... You don't go to restaurants that serve Pepsi either. You just don't do that. That's correct. What are the culture? You wouldn't even conceive of it. It's not even an emotional thing.

It's just like you just don't do it. Have you ever left a restaurant because they serve Pepsi? Because we have. Yeah. Yeah. I've asked for a restaurant because they serve Pepsi? Because we have. Yeah. Yeah. I've asked for a parachute on an airplane because I serve Pepsi. Jason John Whitehead, I assume I can say he's joking. I'm giving him credit.

But Jason John Whitehead did a joke years and years ago about how men think about breasts. Women go, do you like small breasts? Do you like big breasts? What do you like? And he goes, it's a bit like Coke or Pepsi. I have a preference, but I'll take whatever's on tap. Yeah. It's true.

Makes sense. Not Mike and Jack, though. No, we leave. Jack, who we also, by the way, call the cheeseburger virgin. I was going to say that, but I didn't want to harp on him too much. I was going to do that privately. You, everybody. Because he's like the cheeseburger in paradise guy.

If ever a girl's going down and she goes, I don't like the taste of that, give her a Coke. Try it again. No, because it'll taste exactly the way it was the first sip. Have a Coke and start again. Better? Here's some facts I found. I don't know if these are true or false,

so you can speak to any of these. Kelly found this one, actually. Studies have proven that Coca-Cola, especially Diet Coke, is an effective spermicide. That sounds like something Kelly would have said. I love how you said this. You go, I don't know if this is right.

Kelly found it. I didn't want to take credit for researching what we were doing when Googling. I'm not saying Coca-Cola recommends them as spermicide. It said,

however, neither is recommended as a form of birth control. If you get like a plastic bottle, you put it in there and you squirt it up into the vagina, you're saying that no sperm can get through there.

No, I think it's a spermicide. It'll kill the sperm that come in there. They get through there. They'll just die. It's a coke douche. We used to do a joke that your mother's so poor

that she puts flies into a coke bottle and uses it as a coke douche we used to do a joke that your mother's so poor that she puts flies into a coke bottle and uses it as a vibrator enjoy coca-cola that was one of my childhood jokes uh and this says coca-cola was the first soft drink in space. Is that correct? Yes. Yeah. In Challenger. It was in a shuttle. Challenger in 85, I think.

All right. Yeah. But Pepsi was there, too. Pepsi was the next day. But, yeah, it says eight hours later, Pepsi was there. So what? They just went up in a different country or something? No, same vessels. It was also the Challenger, just the first shift picked.

The bloke opened up a Coke and then some French Canadian. The story I heard was that Coke had been planning on it for years and had been developing because you've got a gravity issue there, right? So you can't just drink a Coke. You have to have a special way to deal with dispensing it and drinking it. So they invented a space can and Coke spent, I don't know, $200,000, something like that, to make it. The story I heard was Pepsi heard about this,

spent a crazy number, like $12, $14 million, in order to come up with a can that could actually do this in the time in order to get it on the shuttle. Wow. You can't just open it up and have the blobs of it and go like that like the chips um okay so this is the top part of the show dinner party facts where we asked you to come up with a couple of facts obscure interesting that the audience can use to impress people in a social setting or something uh we already talked about the coca

cola okay one but there's a couple others where was the other country where it's outsold? You had two. You said it was number one. I didn't say there was two. You said there was two. No, there were two countries that it wasn't sold. It wasn't even sold. Cuba and North Korea. So the Coca-Cola as the second most widely understood term

in the world behind the phrase OK. Most widely understood term. That makes sense. OK. Do you have some other ones? Anything? Yeah. So before there was a six pack, there was no six-pack right so who invented it coke coca-cola man the

six-pack the multi-pack back in 1932 really so we didn't have six packs of beer or anything they just bought everything individually you just went to the fridges or bigs, multi-serve. But individuals all together. Could you get a case of like a 24-pack? The first one was a six, six-pack. It was wrapped in paper. It wasn't like a rings or anything. It was wrapped in, it was like a 12-pack today, but a six-pack. It was back then when those rings were not around, when the sea life, we're just enjoying them.

Was that purely just to like convince people to drink more? I assume at the time, they were all just having individual cans and then would have to go back to a market. So if they're buying more, they can get addicted faster. A lot of marketing is just removing obstacles. So one obstacle is it's hard to carry six or five or four loose bottles around. So let's bungle them up and make it easy for the shopper to do their job. I'll tell you what.

This is one of our best podcasts ever for people talking at parties. There'll be some cat in a party holding the thing going, oh, you know the first six pack. Do you know that it actually, you become a cheeseburger virgin. Try it out. And then you cheeseburger, coke, cheeseburger, coke. Now try it out right and then your cheeseburger coke cheeseburger coke now try it with fanna it's bullshit jim my dad said that coke invented the coupon oh well there was a coupon there was no coupon right so in 1887 realizing that people

that try it love it so let's take trial once again remove an obstacle right so if if every if if every time someone tries that they keep repeating you should get as invite as many people to the party so basically the coupon it was a pyramid scheme you have a coke then you tell your friends to have coke we'll have three people underneath you but also is it called a coupon because is the ceo because of coke because like could have could have coupons originally be called fangled angles. Fangled angles. Have you got a fangled angle for that? Fangled angle for the movies?

Yeah, it says coupon is from France, 19th century, literally a piece cut off from a cooper a cut like a piece of paper so I guess that's where it goes so I think it started the financial yeah um but yeah the uh coca-cola and it said in by 1913 the company had redeemed eight and a half million coupons already by 1913 but and it was introduced in 1888 so all right um yeah that's it that is podcast man that's it for the podcast that was fascinating yeah that might have been the most information i've taken in in a long long time you have to really love the subject to learn including school i don't know if i've learned so much in an hour in my entire life and i'll remember all of that we've talked about having me thanks for

drinking coke and keep buying more yeah don't worry about what about passion are you working on that you're gonna work yeah i got a side project on that now get passion out to america i'm telling you every time you go to a fancy restaurant a michelin star restaurant and dessert or a cocktail comes around what do they say and it's infused with passion fruit passion fruit in australia grows like a fucking weed it's everywhere it's not an exotic fruit we have all the passion fruits you need to make this happen passion you know the bottles of coke that say like share a coke with bob my dad said that was test driven in australia and it was a big success and that's what led it to be everywhere in the rest of the world. But because it was in Australia, mostly it had racial slurs on it. It would say, share a Coke with some and then it would say some word.

What's that, Mike? Another Australia thing is Coke Zero, when it first launched, was like a white can and it had a different campaign behind it. And Australia switched it to the black can and the sort of the manly positioning. And then that went worldwide. We also had the buddy bottles. Before his name, they were called like,

so there's 600 mils. So it wasn't individually. It was really, they were just trying to make you drink one 600 mil drink. But they went like this. Oh, this is a buddy bottle they call them buddy bottles because you meant to share it oh well i wish we would have the podcast on something more interesting than that

thank you so much being a guest on the show uh thank you everyone for listening uh tell your friends uh subscribe write a nice comment all that type of stuff and if you're at a party and someone tells you something that you don't know the answer to but you want to walk away smugly say well i don't know about that and then just walk away and never talk to that person again you've been a great audience god love you australia goodbye Hey everybody, Jason Ellis here from the Jason Ellis Show podcast, reminding you that my podcast, new episodes every Wednesday, downloadable where all podcasts are available. Come see my friends, Michael and Kevin, as we talk to you about what's awesome, what sucks, fitness, fighting, parenting, life,

spin kicks, LGBTQ community, how to defend yourself against a shark if it attacks you out of nowhere, and much, much more. So come join us.