If Books Could Kill - The 4-Hour Workweek
Episode Date: September 21, 2023Have you ever wanted to escape the grind and follow your dreams? This week we're discussing "The 4-Hour Workweek," which reveals that all you need is a plan, a willingness to take risks... and a modestly sized fraud operation built on Third World labor.Support us on Patreon:https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:The Fraud and the Four-Hour WorkweekRevisiting "The 4-Hour Workweek"New! Improved! Shape Up Your Life!From Productivity to Psychedelics: Tim Ferriss Has Changed His Mind About Success Thanks to Mindseye for our theme song!
Transcript
Discussion (0)
Michael, Peter, what do you know about the four-hour work week?
All I know is that the only reason I'm letting you do another productivity book is so I can get an update on your household chores.
You know, as we've sort of progressed through the first year of the podcast, I feel like the books we cover have sort of started to divide themselves into some distinct categories.
And there's only a few, right?
There's like the relationship books, the politics books, the social science books, and then
finally, the financial self-help books.
The guru books.
The rise in grind, shit.
Yes.
This is one of the most influential rise in grind books of the last 20 years.
If he brings it back to birth rates, I'm really going to have some synergy for this podcast.
I thought like, who better to review this than a podcaster?
You wanna teach me about four hour work weeks,
buddy, I'm not in the world's four-most experts.
The Peter story, yes.
So Timothy Ferris, the author,
he publishes this in 2007 when he is a 29 year old tech entrepreneur.
Okay. This is the Mid-Auts. So we are experiencing a 29 year old tech entrepreneur, okay.
This is the mid-Auts, so we are experiencing a bit of a tech boom.
Like Facebook and Twitter are just getting off the ground.
They're sort of a rush of capital into tech
for the first time since the .com crash.
Ferris himself was an employee at a digital storage company
for a bit, and then he had launched a startup,
hawking some scammy, neurotropic supplements
that he called Brainquicken.
Oh, right.
So it's also an accounting software.
When you want to stay up all night,
typing in your expenses.
The original title for this book that he had pitched
was Drug Dealing for fun and profit.
Wait, really?
Yeah.
Okay.
You can sort of tell that Tim is annoyed that he didn't name the book that because he has brought that up in like so many interviews.
Oh yeah.
He just wants to get it out there.
It's like, I had a cool title for the book by the way.
Yeah, it's like the guy who directed the professional who just calls it Leon for the next like three decades.
That's right. Still mad about it, still mad about it.
So he's doing like the right wing podcast supplement
Gryft, but in the mid-Auths.
So he's a pioneer, you know?
Yeah, none of this pans out quite like he had hoped.
He's sort of doing well, but he's worn out and he sets out to restructure
his life entirely so that he can make as much money as possible while working as little
as possible, or at the very least start prioritizing the things in his life that he wants to prioritize.
It is funny how all of these books start with like someone who doesn't have a normal
job. They're always like an entrepreneur,
or like some sort of innovator, something, something,
basically somebody who like can disappear for days on end.
I think it's important to understand this book
as the product of a guy who basically has everything
he thought he wanted, but is still dissolutioned.
Right?
He's an entrepreneur.
He says that his supplement company was making him about 70 grand a month. My God. But he still feels trapped, right? He's an entrepreneur. He says that his supplement company was making him about 70 grand a month.
But he still feels trapped, right? He's sort of worn down by the grind. He's overworked. He's miserable.
And he plans a big trip, a sabbatical year traveling the world. Okay. And he has all of these apprehensions about it,
but he does it anyway. And as a result, he sort of has a variety of revelations
about how to optimize his life.
Wait, so is this eat-pray-love for, like, San Francisco tech
bros?
There's a long section about carbs.
So the subtitle of this book is,
Escape the Nine to Five, live anywhere,
and join the new rich.
Okay.
So I'm going to send you his little definition of the new rich.
I like you say his little definition, little definition.
It's actually quite a lengthy definition and I've cut out parts.
The new rich are those who abandon the deferred life plan and create luxury lifestyles
in the present using the currency of the new rich.
Time and mobility.
This is an art and a science we will refer to as lifestyle design.
My journey from grossly overworked and severely underpaid office worker to member of the new
rich is at once stranger than fiction and, now that I've deciphered the code, simple
to duplicate.
There's a recipe.
From leveraging currency differences to outsourcing your life and disappearing. I'll show you how a small underground uses economic sleight of hand to do what most consider
impossible.
He is making it seem as if anyone can do this.
And in fact, it's something that a 29 year old tech millionaire can probably do relatively
usually.
It is like the rich dad poor dad guy being like, okay, step one, buy an apartment building
in a city,cing a housing boom. I also want to point out that
you, you read the new rich and lifestyle design, but he immediately starts using acronyms
for these days. Yeah, that was really, I was getting an R and L. The, it's so fucking, I know,
this, this is something that we come across in academic articles all the time. It's like,
you're making up acronyms. And then by the time come across in academic articles all the time. It's like you're making up acronyms.
And then by the time you get to the end of the abstract,
it's like the TMLR doesn't match the ADT.
Right, right.
My God.
Now, I bring that up because the entire book
is also built around a dumb acronym, Deal.
And this is his step-by-step process
for becoming a member of the new rich.
D, definition. And this is his step-by-step process for becoming a member of the new rich.
D, definition, this is the section where he defines the new rich and explains how they operate.
E, elimination, where he shows you how to eliminate the notion of time management and all of the other things that are extraneous to your success.
A, automation, where he teaches you tricks to automate your work and income,
and L, liberation, where he explains how to liberate yourself from a single location
and travel the globe while maintaining your lifestyle.
He will not, however, liberate all of the slaves that he's going to hire over the internet
to do his work for him.
Oh, you've read the book?
That's book two.
That's the sequel book.
Okay. So let's start off with D, the D and deal for definition, uh, where he sort of talks
about the new rich versus who he calls deferers.
A big theme of the book is that you can live like the exceedingly wealthy
without being exceedingly wealthy.
Yeah.
He says, quote, I've charted private planes over the Andes,
enjoyed many of the best wines in the world
in between world-class ski runs,
and lived like a king,
lounging by the infinity pool of a private villa.
Here's the little secret I rarely tell.
It all costs less than rent in the US.
If you can free your time and location,
your money is automatically worth three to ten times as much.
This has nothing to do with currency rates.
Being financially rich and having the ability to live like a millionaire are fundamentally
two very different things.
Wait, is he just having like going to Costa Rica and getting like a cheaper hotel room
or something?
Because it sounds like he's explicitly saying that's not what he's saying.
He is explicitly saying that that's not what he's saying, but it is what he's saying.
Hahaha.
Now I'm not talking about going to a cheaper country,
but if you go to a cheaper country, it's cheaper.
I feel like we're also adding to our sort of like glossary
of things that show up in all these airport books.
And I feel like one of them is dressing up
something totally unexotic as like forbidden wisdom.
Like the idea that you can go to like Thailand or India
and like live at a much higher standard of living
than you can in the United States
is like really basic and banal to point out.
I got sort of intrigued here because I was like,
oh, is he gonna, like is there gonna be
some kind of cool trick here?
But no, there won't be, so don't get excited.
A lot of the opening sections of the book
are just him sort of setting the table,
providing guidelines and themes that he hits throughout.
Many of them are sensible and inoffensive.
Like a big one is to stop using the excuse
of the timing isn't right.
To put off big moves in your life
from like business decisions to vacations
because he says the timing never feels right
and you'll never make the big moves if you think that way. That actually sounds like reasonable advice to me, honestly. in your life from business decisions to vacations because he says the timing never feels right
and you'll never make the big moves if you think that way.
That actually sounds like reasonable advice to me, honestly.
Totally. Do stuff.
He also says that people tend to want to increase their income
when they think about becoming more successful
but it's just as valuable or can be just as valuable
to just reduce the number of hours you work.
Okay. There is some weirder stuff.
He says ask for forgiveness, not permission, to just reduce the number of hours you work. Okay. There is some weirder stuff.
He says, ask for forgiveness, not permission,
which is of course like a common sense.
But in this case, he's talking about like,
making large life decisions without telling
your boss or life partner.
Oh.
Like, he explicitly says this.
Quote, people, whether parents, partners, or bosses,
deny things on an emotional basis
that they can learn to accept after the fact.
Oh, so we're at another major theme of all these airport books, talks like masculinity.
That's right. Don't tell her what you're thinking and doing.
So, one of the big underlying ideas behind the book is that people are scared of change
and will choose unhappiness over uncertainty. That's actually kind of wise.
Yeah, no, I agree.
And it's sort of, it's on theme with the,
the timing is never right, idea.
But it's also, this is where you start to realize
that he's about to give you a lot of advice
that is very applicable to a 28 year old
with seven figures in the bank.
Right, right. You know, like when he is considering his big year long sabbatical, to a 28 year old with seven figures in the bank.
When he is considering his big year long sabbatical,
he's weighing the downsides and he's like,
look, even if everything goes wrong
and my business collapses, what's my worst case scenario?
And he's like, look, I have the experience
and the resume to get a job and get back on my feet
and it won't be great, but it'll be fine.
Yeah, he's like, what's the worst that could happen? I'm already earning $70,000 a year in
interest from my accounts that I have. Right. Right. Right. Yes, people that that does in fact
give you a lot more options, true. So yes, many people do choose unhappiness over instability.
I agree with that, but that's because the risks of instability for many people are extremely high.
Yeah.
How many fake gurus are there out there
advising people to leave the rat race
and pursue whatever makes you happy, right?
Move to Costa Rica and give surfing lessons, right?
Yeah.
Now, Ferris is giving that same advice,
but without the trade-off
where you abandon your dream of material wealth,
you can go teach people to surf in Costa Rica for a living,
but that requires some level of comfort with poverty, right?
And this book is fundamentally about not wanting
to make that trade-off.
Right, because yeah, the ordinary advice would be like,
yeah, go bum around Southeast Asia for a while,
and you're just gonna be broke and sleep
in like youth hostels and stuff. Right. Which is great, and like a super formative Asia for a while. And you're just gonna be broke and sleep in like youth hostels and stuff.
Right.
Which is great.
And like a super formative and awesome experience.
But also, you're not gonna like earn money doing that.
Like that's not a path to riches necessarily.
It's just like a nice thing to do when you're young.
Right.
And so what we're getting, what we're building towards
is that he's going to show you how you can do all that
while still being a little bit rich, right?
Well, being part of this new rich club.
Yeah.
The last part of the opening section is about the practice of dream
lining.
This is where you create a clear outline of what your dream is.
Okay.
And he provides like worksheets and shit.
Okay.
Those worksheets have examples that I'm going to, I'm going to read off
some of those examples to you.
He says, let's say in six months,
I wanna have an Aston Martin,
a personal assistant, and be a best-selling author.
And then he lays out the cost for the Aston Martin.
It's $2,000 a month.
He prices the personal assistant at $400
based on 80 hours a month at $5 an hour.
Wait. A rate that was below the federal minimum wage. Yeah. based on 80 hours a month at $5 an hour.
Wait. A rate that was below the federal minimum wage.
Yeah.
At every point after 1997,
he prices becoming a best-selling author at $0
because the only costs are A your time, which is free,
and B, three unpaid interns
to handle promoting the book.
Okay.
This is a turning point in the book because it's the first peak at the actual
secret behind the four hour work.
We child slaves were back to child slaves.
Well, we are.
This is the first time he touches on a significant, maybe the most
significant material component of the strategy, which is identifying
sources of cheap labor
to do the work for you.
Hell yeah, again, not exotic advice.
This is pretty standard advice of like,
if you want to be rich, like find people
willing to work for you for like almost nothing.
Yeah, and it's interesting because it's like,
okay, yeah, four hour work week for you.
Yeah.
Full time job for your slave wage team, right?
All right, E, elimination.
He says to forget about time management.
He thinks that people focus on busying themselves too much
without thinking about being effective with their time.
Okay.
He talks about identifying and eliminating time wasting or time consuming habits.
He suggests limiting your email use so that you have a dedicated email answering hour
every day, thus avoiding constant email interruptions.
That all honestly seems like very good advice.
Yeah, I know, I agree.
He says, have a second phone number
so that you can have one dedicated to urgent matters.
That's what Hillary Clinton did
and the country never forgave her.
Interesting.
Interesting he goes there.
He also gives advice for being effective on phone calls
and I'm going to send you some templates.
Read the intro and I'll be John and Eugene.
Okay. If someone does call your cell phone, it's presumably urgent and should be treated as such. Templates. Read the intro and I'll be John and you're Jane.
If someone does call your cell phone, it's presumably urgent and should be treated as such.
Do not allow them to consume time otherwise. It's all in the greeting. Compare the following.
And then I'm Jane receiving a call. Hello. Hi, is this Jane? This is Jane. Hi, Jane, it's John.
Oh, hi, John. How are you? John will now digress and lead you into a conversation about nothing from which you will
have to recover and then fish out the ultimate purpose of the call.
There's a better approach.
This is Jane speaking.
Hi, it's John.
Hi, John, I'm right in the middle of something.
How can I help you out?
Uh, uh, uh.
That's not in the screen drive you said.
That's you.
We're now in full improv. That's me, John, panicking. Jane's got me in the screen drive you said that's you we're now in full improv. That's me John Panic
and James got me in the spotlight. I better act fast. This seems like reasonable advice get to
the point of phone calls I guess. This is one of my favorite parts of the book because he's
basically advising you on how to save four seconds off of every phone call. And it's like, okay,
I guess that's part of the 36 hours that I will gain every week during
this, but it seems like we're going to need to do a lot more work.
It's funny me that usually we try to be meticulously fair to these books.
I'm like, we dove right in.
I'm like roasting this fucking guy.
It's very hard not to.
You know, the one thing I will say in defense of this book is he gives the full scheme.
Like he lays out the full vision.
So we'll give him credit for being kind of upfront
about this deranged plan, but the plan is still deranged.
Next section is A, automation, and the first chapter of it is called outsourcing life.
Okay. It begins with an account that's not written by Ferris.
It's written by AJ Jacobs at the time an editor at Esquire.
Okay.
One second, I'll send it to you.
Oh my fucking god.
He says, it began a month ago.
I was midway through the world is flat,
the bestseller by Tom Friedman.
I like Friedman, despite his puzzling decision
to wear a mustache.
Ooh, oh, got him.
His book is all about how outsourcing to India and China is not just for tech support
and car makers, but is poised to transform every industry in America, from law to banking
to accounting.
I don't have a corporation.
I don't even have an up-to-date business card.
I'm a writer and editor working from home.
Then again, I think, why should Fortune 500 firms have all the fun?
Why can't I join in on the biggest business trend of the new century?
Why can't I outsource my low end tasks?
God, I actually remember this, Peter, there was like a brief period of hype
around like ordinary people outsourcing aspects of their lives to like personal assistance.
Because whenever, whenever something is like great for giant corporations,
there's always a giant PR push to be like,
this will be good for you too.
This is gonna change life for everyone.
But then my understanding is that it completely fizzled out
because once you actually get down to it,
there's not that many tasks in your life
that you can outsource.
It would be kind of nice to be like,
hey, can you call a restaurant
and make a reservation for seven for me and my friends, great.
But then by the time you tell someone in India to do that,
and then you probably have to clarify with them,
wait, which restaurant, oh yeah, oh, here's the number.
It's not saving you that much time.
And then how many tasks can you really outsource
to someone who doesn't know your life very well?
Like respond to my tender messages for me.
Right.
And a lot of tasks are also in person.
A lot of the things that take up people's time are stuff like, you know, getting your
kids ready for school or whatever.
I do want to say that this builds toward my theory that there will eventually only be
one book.
Right.
And we're working toward this single book.
So the basic principle is that you use assistance
to free up your time to do work,
which gives you more money for assistance,
which gives you more time.
It's the cycle of glory.
This is when the vision of the book
sort of came fully into focus for me,
because it starts off with this very relatable disillusionment
with the workplace grind and a desire to escape it
and focus on the more important things in life.
But then you get to the core of the book
and you realize it's not really about
escaping the grind per se.
It's about offloading the grind
on a someone poor than you.
Right, it's basically, I want to escape the rat race
by no longer being a rat, but becoming like the rat master.
Like I'm the one building the maze.
Transition from exploited to exploit her.
So Ferris gives a bunch of tips
about managing your assistance.
Like he says, to be specific when you're delegating,
otherwise you lose time later trying to clarify,
ugh, don't you hate that.
He also talks about the limits of delegation,
and I'm going to send you a bit.
First, I try to delegate my therapy.
My plan is to give Asha a list of minorrosis
and a childhood anecdote or two
have her talk to my shrink for 50 minutes
then relay the advice.
Smart, right?
My shrink refused.
Ethics or something.
Fine.
Instead, I have Asha send me a meticulously researched memo
on stress relief.
It had a nice Indian flavor to it
with a couple of yogic postures and some visualization.
Oh my God.
Bro.
This honestly reads like satire.
Like it reads, this reads like argument against
being able to outsource this stuff.
Like, this seems like a description of like why this would never fucking work.
I mean, look, there might not be a better summation of this book than Tim identifying therapy
as the least important use of his time and then trying to all float it onto an outsourced
wave-slave personal assistant who's Indian. So, of course, the recommendation is yoga.
I'm pretty sure that's what they do there.
But then yeah, this is this weird,
like, capitalistic understanding of like,
your own personality and relationships.
Because at this point, you're like,
oh, I'm gonna catch up with a high school friend of mine.
Well, why don't I outsource that?
And like, Asha can go and she can give me like points.
So like, what's Greg up to these days?
Yeah, right, right, right.
But like, this is the point of life.
It's as if the dream is just being plugged into the matrix and you're just like a twitching little corpse while your personal assistance handle everything for you. It's, it's bizarre.
He also goes through the concerns that you might have about this sort of arrangement.
Not the moral concerns. He says that the number one fear is that someone within your army of personal assistance
might decide that it would be more profitable to just steal from you.
But does he talk about how hard it is to find people now that quiet quitting?
Such a big problem in our society.
Ferris gives some tips for suppressing these wage slave rebellions.
He talks about like background checks and NDAs and like encryption and VPN.
Oh my God.
And he's like, I only provide sensitive information
to my most trusted assistants.
I don't know, man, when I worked in human rights
at one point, I had a team of like five people
that I was managing.
And it was so much fucking work to manage people.
I mean, all you're doing is you're basically turning
your self into like a middle manager of your own life.
I mean, look, by the time you're getting someone to sign an NDA,
four dollars an hour, what are you fucking doing here?
You know, the next few chapters, we move away from the indentured servitude
and toward income autopilot, which is about creating streams of passive income
by starting a business.
Another theme for the show,
this is all these books promise passive income.
Now he says the ultimate goal is to have a business
where you can remove yourself from the org chart
and put yourself in a position
where you're essentially in an oversight role.
He does this primarily by relying on trusted contractors and giving them
leeway to make decisions as they deem fit.
Oh, I'm gonna send you a little bit.
He says, I'm more like a police officer on the side of the road who can step in if need
be. I check reports from fulfillment each Monday and monthly reports from the same
the first of each month.
The latter reports include orders received from the call center, which I can compare to the call center bills to gauge profit.
Otherwise, I just check bank accounts online on the first and 15th of each month to look for odd deductions.
If I find something, one email will fix it, and if not, it's back to Kendo, painting, hiking, or whatever I happen to be doing at the time.
Okay, so he's working.
This is like just being a boss.
Just being a boss.
Yeah.
Although I, this is another one of those things
where I, this is the second time I've said this
on this podcast, but this is another place
where I would pay a million dollars
to watch Karl Marx read this.
Right.
Just like, how do I maximize my rent seeking?
Like how can I maximize my letharseness, visa, v labor?
Right.
There's something deeply disturbing about being like,
I still get the money, but I try to do as little as possible.
I like, I don't know, I hear this and I hear the international.
I also feel like, look man, if these books are going to recycle their little lessons,
we're going to recycle jokes.
We're just going to keep doing it every episode. We're gonna make the same marks joke. It's fine.
If they're building towards one book, we're building towards one episode.
Also, the rich dad poor dad guy also said this of like, be the head of a company and like,
just receive passive income. But like, that's hard. It's easy to start your own successful company
that you can then completely bow out of.
More people would fucking do it.
Like the whole point is that it's not easy to do this
and often requires massive startup capital
and like some sort of specialization
and all kinds of luck and shit.
Well, Mike, not to cut you off,
but Tim Ferriss has a plan for you.
Oh.
There are steps towards starting a functional business
that provides you passive income in this book.
He got a little ahead of himself
talking about the org chart, but he said,
All right, so what's the real question, right?
You want to know how to create a product
that you can sell passively without handling
much of the day to day.
It's 2007, so is it just bubble tea?
It can be bubble tea.
No, he says you don't want to provide a service
because that means you get paid by the hour, right?
You want to provide a downloadable or shipable product.
So he says, think about markets that you know
industry groups that you associate with,
for example, social groups you associate with,
figure out which of those groups have magazines
with large circulations that you can advertise in.
Again, this is like almost 20 years ago, right?
Yeah, fair enough.
He says, one, pick an affordably reachable niche market
to brainstorm a product to sell to that market.
Step one, come up with a great business idea.
Step one.
Step two, sell.
He says, look, you can try to sell a physical product,
but the simpler route is to sell an informational product
like an instructional DVD course.
Oh no.
Oh, so he's turning you into a fucking self-help group
like all these guys do eventually.
That's right.
He's saying, look, these are harder for competitors
to replicate.
Oh my God.
They have lower upfront costs, higher margins, hold all the good stuff that you want in
a business, right?
And then he's like, uh, eventually write a book, giving some fake plan and sell it to
a bunch of fucking suckers.
You know, I was about to say this, this is not the first time that we've seen one of our
authors advise readers to do scams, but this is, I think, the first time we've had one
explain the scam that he's running on you right now.
Yeah, you are now the product being sold.
Like, you are the sucker.
Right.
It is so fascinating to me how many of these guys
are basically just like training you
how to become a guru.
Because they're like, well, I can make up all this shit.
Why don't you start making up a bunch of shit
and then sell it to other people?
Our listener at home is like, but Peter, how can I sell an informational DVD when I am not an expert in anything at all?
And Tim's got you covered.
Ooh.
So I'm going to send you something.
He says, if you aren't an expert, don't sweat it.
Expert in the context of selling a product means that you know more about the topic than the purchaser.
It is not necessary to be the best, just better than a small target number of your prospective
customers.
Let's suppose that your current dream line, to compete in the 1150 mile I did a raw
dog sledding race in Alaska, requires $5,000 to realize.
If there are 15,000 readers, and even 50, or 0.33% can be convinced of your superior expertise in skill X and spend $100 for a program that teaches it, that's $5,000.
Bring on the Huskies.
Oh, so is this just like bullshit your way?
That is absolutely the plug.
I mean, first of all, he says, look, expert doesn't mean that you are an expert. It means that you know more about the topic than the other guy and it's like, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa guy. And it's like, whoa, whoa, whoa, whoa, whoa, whoa, whoa,
does it?
This is also the career of numerous national political
pundits.
They don't have any actual expertise.
But you know what?
Just talk like you do.
It's fine.
He also suggests just like finding several books on a topic
and then paraphrasing them or using content
from the public domain.
That's what Rich Steadboard Ed does, too.
He's just like, yeah, just repackaged stuff
that other gurus are saying.
This is a great, like, giant national game of telephone
that happens with these fucking self-help books.
Is there all just repackaging shit
from other self-help books?
There's an incredible insert in this book,
titled How to Become an Expert in four weeks.
Fuck yes.
He says, quote, there is a difference
between being perceived as an expert and being one
and that all that matters in this context
is being perceived as one.
He outlines some steps.
He says, one, join a few trade organizations in the field.
Two, read the three top selling books on the topic.
Okay.
Three, give one free seminar at the closest well-known university
using posters to advertise, then leverage that
to give some seminars for large corporations with campuses nearby if you can.
Four, optional. Write an article for a trade magazine, and if they decline,
offer to interview someone more established in the field.
Five, and this one's slightly outdated, but join ProFnet, which is a service that connects journalists and experts for articles.
My immediate gut reaction to this was this would work.
This would work.
Yes, it's 100%.
It felt a little bit like looking into the abyss, reading the section.
It's really wild how he's just saying it.
Right.
This is the most openly I've ever seen someone like this talk about this sort of thing.
It's sort of perfect that he comes out of this like health-grifting sector because like
the public knows so little about health stuff.
I don't know if you're getting these in your inbox yet, Peter, but like somehow I've ended
up on all these fucking PR lists for health influencers.
And so again, probably like 30 to 50 emails a day
from these atrocious PR firms
that are like, this guru says,
kidney health is the key to longevity
and it's some random fucking guy.
And they wanna be a guest on our podcast.
And a lot of podcasts fall for this.
And a lot of journalists also don't know shit about kidneys
because most people don't.
And so like, okay, I'll interview the fucking kidney guy and then you start getting this like earned media, you start showing up in media reports.
And before you know it, like a large number of people think that you're an expert on whatever thing you've called yourself an expert on.
If you want to do an informational DVD that sells, you're probably doing some general wellness bullshit.
It's either wellness or financial
Advice yeah, you know this this is one of the most rich dad poor dad parts of the book and Tim Ferris has been on Robert
Kiyosaki's podcast perfection and I tried to do a full
Hobbs and listen to it and
Kiyosaki might be the worst host in history. Yes, it's he's tough to listen to. It's real tough.
His questions are terrible. He was completely unfamiliar with
Tim's work going in. And I made it five minutes. And I was like,
this has me feeling bad for Tim Ferris. And I can't tolerate
that. So I have to leave. All right. We're we are now pass the A in
deal, which is the slave labor and fraud business portion.
And we are on to liberation.
Freeing myself to employ others
in explodative conditions, yes.
What's interesting about this section
is that for much of it,
he actually pivots away from this basic framework.
And a lot of it is geared towards employees
rather than self-employed entrepreneurs.
Okay.
The practical advice here is primarily
about how to convince your employer
to let you work remotely.
Okay.
Which means we get to witness how a guy in 2007
thought employers would react to an employee request
for remote work.
Yeah, yeah, yeah.
It's a little unfair to it.
It is.
It's shit on him for this because like of course
This was the framework at the time and this is all become normalized, but it's also very funny to shit on him for this
So maybe we should continue so he offers up
Some fake dialogue between you and your boss. Oh
to sort of you know
Give you a template for how to discuss with your manager
Your desire to do remote work.
I don't know what we do scripts.
I will be the boss, Bill.
Okay.
You can be sure what the employee.
Okay.
This is Tim writing out the dialogue that he believes will happen when you ask your manager
for a remote work.
Hi Bill, do you have a quick second?
Sure, what's up?
I just wanted to bounce an idea off of you that's been on my mind.
Two minutes should be plenty. Okay shoot. Last week, as's up? I just wanted to bounce an idea off of you that's been in my mind. Two minutes should be plenty.
Okay, shoot.
Last week, as you know, I was sick.
Long story short, I decided to work at home despite feeling terrible.
So here's the funny part.
I thought I would get nothing done,
but ended up finishing three more designs than usual on both days.
Plus, I put in three more billable hours than usual without the commute,
office noise, distractions, etc.
Okay, so here's where I'm going.
Just as a trial, I'd like to propose working from home Mondays and Tuesdays for just two
weeks.
You can veto it whenever you want, and I'll come in if we need to do meetings, but I'd
like to try it for just two weeks and review the results.
I'm 100% confident that I'll get twice as much done.
Does that seem reasonable?
Hmm, what if we need to share client designs?
There's a program called GoToMyPC
that I use to access the office computer when I was sick.
I can view everything remotely,
and I'll have my cell phone on me 24-7.
So what do you think?
Test it out, starting next Monday,
and see how much more I get done?
Um, okay, fine.
But it's just a test.
I have a meeting in five and have to run,
but let's talk soon. Great. Thanks for the time. I'll keep you posted on it all. I'm sure
you'll be pleasantly surprised. Thumbs up, yay. I fucking nailed it, Peter. I just want
some acknowledgement of how good my line was before. No, you did great. That was classic
sure wood. Is there like a lower form of like argument
than just writing fake dialogue?
Yeah, yeah, yeah, yeah.
This is how it'll go.
Tim, have you ever had a boss?
Yeah.
Like even in 2007, the idea that you just be like,
can I not come in Monday and Tuesday
and I promise I'll be working
and your boss would be like, absolutely.
Yeah, they're not gonna impose like arbitrary rules on you.
This is work. Come on, man.
I also love that he's promising to do more work and be more productive, which just sounds
like to prove that you're productive.
You're going to be constantly on the hustle.
Right.
But then the whole point of this framework is to slack off and do less work.
Well, one thing that he makes it clear that like if you go nuts during a trial session,
that'll buy you a lot of leeway to slack off later.
Yeah, then, okay, you set it up
and then once he's used to it,
then you hit him with the four hours a week,
sorry, I already did something last week.
Sure would, who by the way,
I believe is just a fictional character
he's using to illustrate his points,
proceeds to go to work from October Fest in Munich.
And it's like, how long do you think a manager
is going to let you work from impromptu vacations
before you're fired, you know?
It is very funny how he's like toggling back and forth
between perspectives.
Like in this section, he's speaking as an employee.
And he's like, here's how to trick your boss into giving you leeway. But then it sounds like in the rest of the book,
he's speaking as an employer. And he's like, here's how to impose controls on your employees so
they don't take any leeway. Right, right, right. Like I want him to run the dialogue again,
but instead of Sherwood, it's Asha.
Like, do you let her to a trial period, Tim?
I actually don't really understand this portion of the book
and it feels like someone was just like,
can you put in something for regular office workers?
Yeah.
Because the next section is when he sort of says,
you know, I realize this isn't really realistic
for most people,
but that's okay because you can just quit and also getting fired is not actually a very big deal
if you've done what I've suggested so far and started a fraudulent business.
Yeah, just follow back on your supplement money, which you have.
So here is his bit about getting fired. He says,
if you jump ship or get fired, it isn't hard to eliminate most expenses temporarily and live on
savings for a brief period. From renting out your home to refinancing or selling it,
there are options. There are always options. If you have supplement millions, it might be
emotionally difficult, but you won't starve.
Park your car in the garage and cancel insurance for a few months.
Carpool or take the bus until you find the next gig.
Rack up some more credit card debt and cook instead of eating out.
Sell all the crap that you spent hundreds or thousands on and never use.
Okay, so we're back to like stop eating avocado toast.
Look, just stop going out to fancy meals,
also cancel your health insurance,
second mortgage,
go into severe credit card debt, guys.
Right. It's not that hard.
Rent out the home that you own.
Instead of sailing on your yacht,
you can use it.
So, most of the rest of this book is dedicated
to advice about how to do cool shit with your newfound free time.
Oh fuck yeah, okay.
The centers around what he calls many retirements.
He says that people have retirement backwards.
You should be looking for income that can fund adventures now rather than delaying it all until retirement. Ooh! He says, retirement quote, should be viewed as nothing more than a hedge against the absolute worst-case scenario.
In this case, becoming physically incapable of working and needing a reservoir of capital to survive.
He goes on like a long trip to Spain and then he's like,
why not take the usual 20 to 30- year retirement and redistribute it throughout life
instead of saving it all for the end?
God, nothing is more annoying than someone who just came back from Spain.
Oh, the optin' or a 10.
Wow, 10.
The thing is that what he describes as the absolute worst case scenario
of being physically unable to work
is sort of just an inevitability for many people.
And it's weird to be like, well, let's take the money away from that
and put it towards vacations now.
What he actually means is like, make a million dollars a year
and then you'll have enough to survive retirement when you're old anyway.
Yeah, he's trying to hedge by saying, well, look, definitely say for retirement and case
something unexpected happens.
But also, take your retirement in little chunks now.
But what that basically amounts to is just like, say for retirement and go on a bunch of
vacations now, which is sort of already what everybody wants to do.
Like the reason why people don't go on vacations now isn't because they don't know that that
would be awesome.
He says that you should occasionally just relocate
to somewhere you want to visit for one to six months
and that's what he considers a mini retirement.
Okay.
Even if you have his fraud scheme working in the background,
right?
It's sort of, you hear that and you're like,
how is this feasible for most people, right?
The first concern is obviously money.
And he says, you can actually make this affordable.
Okay.
So he lists out his costs from his extended stays
in Buenos Aires and Berlin.
And I'm gonna send you the pages from the book.
I thought it might be something my cobs would have inside into
because you lived in Berlin.
Yes.
So I'm going to send you his monthly expenses
for these trips.
Okay, so he's got a list of categories.
So airfare free courtesy of Amex Gold card.
Enormous apartment in the trendy Soho
like Prince Lauerberg district of Berlin,
including phone and energy, $300 US per month.
And then, meals, he just says, Berlin, $18.
He says four or five star restaurant meals twice daily.
In Buenos Aires, $10 in Berlin, $18.
That's like three swarms a day.
I also don't understand, like, two, four or five star restaurant meals a day.
Like, what's the price of the treatment for gout?
Because that's what's going to happen.
But then I will sort of defend and attack him here.
I feel like, yeah, he's fudging the numbers,
like these numbers are small,
but then on some level, the numbers don't super duper matter
because like, yeah, could you get an apartment
in Prince Lauerberg for 300 euros in 2007?
Probably not, but it was significantly cheaper
to live in Berlin back then than it was
in a lot of other global cities,
kind of like surprisingly cheap.
I'm sort of willing to forgive him
on the specifics of the numbers,
but on the other hand,
all he's really saying here
is that some cities in the world
are cheaper than other cities.
And remember that earlier he said,
quote, this has nothing to do with currency rates.
Yeah, yeah, yeah.
This is also an area the book where
his practical advice starts to flounder out.
He has an insert about saving on airfare and his advice is just to use like kayak.com
and very, very far in advance.
And it's like, okay.
He goes on to list education costs which are like language lessons and then private tango lessons,
which are quite expensive. He starts off this book with an anecdote about being in a
high-profile tango competition. He's like just one year ago. I had no experience, but here I was,
and here's how I did it. And it was so stupid that I was like, I was like, I'm not going to include
this. It's too mean to read out the whole book. And then in Berlin, he's taking MMA training,
which I have to say, he was ahead of the game here.
This is like 2006, 2007, presumably.
MMA is something that tech assholes are into now.
Yeah, yeah, yeah, yeah, yeah.
He totals up his monthly costs as 1500 a month
in Buenos Aires, nearly a third of which
is the advanced tango lessons.
And just under 1200 in Berlin. And then he says, how do these numbers compare to your current
domestic monthly expenses, including rent, car insurance, utilities, weekend expenditures,
partying, public transportation, gas, memberships, subscriptions, food, and all the rest?
Add it all up, and you may well realize
like I did that traveling around the world
and having the time of your life can save you serious money.
So a few things that I wanted to say about that,
one, you probably have a lot of those domestic expenses
while you're a role.
Yeah, yeah, yeah.
Presumably you're keeping your apartment somewhere.
So when you go back to the States, you're not living in a rented place. Right, or if like if you have a house, you're a moral, right? Presumably you're keeping your apartment somewhere. So when you go back to the States,
you're not living in a rented place.
Right, or if you have a house,
you're paying your mortgage.
Not to mention that a lot of these expenses
are stuff that he does not add into his Berlin
and Argentina expenses.
Right.
The other thing that came to my mind
when I was thinking about his mini retirement scheme
is like, okay, what if you have children?
Yeah.
And he seems to be loosely aware
that people are concerned about this,
and so I'm going to send you his attempt
to lay the concerns of parents to rest.
He says, the prime fear of all parents
prior to their first international trip
is somehow losing a child in the shuffle.
The good news is that if you're comfortable taking your kids
to New York, San Francisco, Washington DC, or London,
you'll have even less to worry about
in the starting cities I recommended.
There are fewer guns and violent crimes in all of them
compared to most large US cities.
Oh, so it was like your kids aren't gonna die?
Right, so he seems to think
that the primary concern of parents is like that your kid might get lost
or kidnapped or shot or something.
And it's like, bro, I don't even have a kid,
but I know that what every parent is thinking
when hearing a scheme is my kid has to go to school.
Yeah, yeah.
Not like, oh, what if they get taken, you know?
This is like how everyone says that when
your kids were worried about quicksand,
it's like a child's idea of what a parent
would be worried about.
He's like, now, I know what you're gonna say.
What about parents?
But I do address it in the book.
Actually, I've got you covered.
I feel like, okay, this is like coming into focus for me now.
Like, he's writing this as if it's advice,
but what it basically is is just like a,
look how awesome my life is book.
If you're this guy, you're like rocks, you're fucking rich,
you don't have any like deep ties to any particular place,
you can like jet around the world and write some emails
and the money keeps coming in and you're like,
kind of sort of running this scammy company,
but you don't really need to do that much.
Like, it seems like you just wanted to write a book
about how awesome your life is,
but you're not like kind of capable of doing that
as a form of public reason of like,
hey, everybody, look how great my shit is.
But like, you are allowed to act as if your awesome life
is in some way replicable.
Right.
And it just isn't.
So you're just telling me how awesome your life is and pretending that the reason other people
don't do this is because they don't know some secret.
Right.
And I think you're right that he's just sort of bragging.
And the main reason I think you're right is because in his next book, there's a digression
about how he's like an expert at giving women orgasms.
Oh, I seriously, oh my God.
Oh my God.
Oh my God.
Oh my God.
Yeah, my next book, the four hour nut.
That's it.
That's it.
That's it.
That's it.
That's it.
That's it.
All of these guys eventually just become like dating gurus.
Don't say it.
Right.
There's like a weird, it's like animals evolving into crabs.
One of his last chapters is about how like once you freed up all of your time to do
what you want, you might find yourself searching for meaning in life.
And he calls the chapter, filling the void, which I mentioned because Tim Ferris now has
talked openly about how he's had like bouts of depression and struggled with mental health and stuff,
but that he didn't recognize it at the time he wrote this book.
That's so interesting.
You see it like peek through with like the title of the chapter
where he's like, okay, you freed up your time.
Now you're going to hear the abyss calling.
Yeah, yeah, yeah, yeah.
You're gonna wonder what to do about it.
And it's like, Tim, you've got to do the therapy, bro.
Let's circle back to the therapy.
This is the, I need therapy advice book. Holy shit. That's, that's honestly
the first interesting thing I've heard in this episode. Like a lot of this stuff that
he was doing in his 20s was him either chasing something or running away from something,
which as somebody who lived abroad for a long time, like you do really see this. It makes
sense in general, right? That if you did find yourself with 36 hours of free time
a week, you might start thinking about what the point of it all is, right?
Like, there are mental and emotional challenges that come
with having the freedom to do what you want.
This is why I always listen to podcasts,
even if I'm like just brushing my teeth or something,
so I don't have to be alone with my thoughts.
Never let the thoughts in.
Don't do it.
There's also a bit where he provides his own view on the meaning of life.
He says that, quote,
I believe that life exists to be enjoyed and that the most important thing is to feel good about yourself.
Okay.
Which is both tried and stupid, but I mostly wanted to include it because only a 28-year-old
Silicon Valley guy would think that he should just throw in his view on the meaning of life.
Yeah.
I've also got thoughts on the meaning of life, FYI.
Now that I've taught you about how to do a fake, fraudulent, instructional DVD.
The funny thing is I feel like the actual, like, low key advice the book is giving without
realizing it is to try to form, like, meaningful relationships.
And that chasing money is not gonna make you happy.
Right, and this thing of like,
I'm sitting by an infinity pool,
is like, yeah, it's really cool, but like, that's not it.
Yeah, you should do as much of this stuff
in your 20s as possible.
I honestly like think fucking off to other countries
and like if you're able to do it, it's like great.
And like don't make excuses, fuck off, it whips.
But also like, you need to be able to form deeper relationships and like have something to come home to.
Well, that's what you have Asha for.
She's sending you yoga poses.
My best friend Asha.
God, now I feel so mean about the, because it sounds like he's writing this
as a way of struggling out of some sort of darkness.
Don't worry, I got you covered.
Make me feel better.
Tell me something problematic he said or did.
I will not let empathy for Tim Ferriss.
Okay.
Grab ahold of you.
Fix me, Peter.
So the books are hit, of course.
Right.
It spawns various spin-offs, because they can't resist.
A couple of years later, he publishes
the four-hour body, an uncommon guide
to rapid fat loss, incredible sex,
and becoming superhuman.
It's very funny that he's like, in this book,
he's like, just bullshit your way
and make people think that you're an expert,
and then his next book, he's like, I'm an expert. It's this scam. It's the same scam, bro.
He fucking told you if you read the four hour work week where he explains the scam that he's running on you.
Yeah.
And then you see the next book and you buy that. I'm sorry, but like you just shouldn't be allowed to be alone. It's funny, maybe in the first book he deliberately said,
sell DVDs as opposed to sell books.
Do you make it like less obvious what he was doing?
But like this is what he's doing.
I would love it if that was an editor suggestion.
Tim, can you delete books and just put DVDs in?
Tim, we're scamming people into buying the book, Tim.
So anyway, yeah, you were having empathy for Tim Ferris,
and I was like, don't worry,
his next book has rapid fat loss in the title.
Ah!
Did you look at it?
Is it just like, whatever, do a bunch of sit-ups or some shit?
Yeah, so I skimmed this one a little bit.
He recommends what he calls a slow-carb diet.
Oh, yeah.
He claims he interviewed hundreds of experts for the book, which again is just a component
of that same fake expertise scam that he outlined for us.
Um, remember his advice was like interview experts read a couple of the best-selling books
and then bang, you are the fake expert.
It's, it's what he's doing.
As you're walking me through the book, I, I do actually think that this is like significantly more poisonous than atomic habits, for example.
I mean, we said this during the episode, but atomic habits is just like a set of tips and it's like,
the stakes are very low in that book, you know?
I think it's sort of silly and it's emblematic of a certain type of bullshit, but it's nothing like this.
If someone tried this,
like your chance of dying on a boat
in the middle of the Atlantic is a skyrocketing.
And I don't know, it's like,
it's not even that the tips in this book are useless.
It's like many of them are like actively harmful,
not only to yourself,
because they're not gonna work,
but also to society,
you're just like, oh, telling lies about shit,
and they've only yet another fucking wellness guru.
And then also the epilogue is that like none of this
made him happy.
Right, right.
So.
Right, the fact that right now he's like,
in the last couple of years,
he's like sort of re-invisioning how he conceives of his life.
Just goes to show how hollow this shit is.
Yeah, exactly.
Like what I've dedicated my whole career to
and like the way that I made my millions
is basically just like bullshit.
He also publishes the four hour chef,
the simple path to cooking like a pro,
learning anything and living the good life.
Couldn't even skim this one.
I have to be honest.
He's obviously building around the four hour brand,
but it's also funny,
because you can see the allure of it decreasing,
like four-hour
work week, incredible.
90% reduction in my work hours, right?
Four-hour body, and it's like, okay, we're talking about working out four times a week
for it.
That's just sort of like a standard or recommended exercise regimen.
And then it's like four-hour chef, and it's like, that's kind of a lot of cooking, Kim.
I don't. What? Also, wasn's kind of a lot of cooking, Kim, I don't know.
Also, wasn't he an early pioneer of podcasting?
This is like mostly how I know him,
is that his podcast was like wildly successful.
His podcast was very, very successful.
He's also like, the book made him a hit in Silicon Valley.
And so like, his company gets bought by a private equity firm in 2010.
He's sitting on a small fortune and becomes a seed investor and has like,
struck it huge with the various massive companies. He's now extraordinarily wealthy.
And all of it sort of underscores even he was not doing this, right?
Right. He's just working 70 hour weeks writing books and doing TED Talks and taking meetings with Silicon Valley assholes.
And what he would say to that is like, well, look, the whole point is not necessarily that you only work four hours.
It's that you do whatever you want and you don't need to work, right?
But if the idea is like, you should be pursuing
what makes you happy.
And like what makes him happy is just working
in the same exact way that he worked before.
Then perhaps he wasn't actually pursuing
what made him happy.
And I think that his change of heart
over the last few years sort of bears this out.
Like he says now that he's less focused
on material success and productivity
and is more focused on psychological
well-being. And he's gotten very into psychedelics and meditation and spiritual retreats and shit like
that. The full Silicon Valley dipshit life cycle, right? Like how every time you look at Jack Dorsey,
he looks like he's living deeper in a sewer. But then it's not even like the Silicon Valley
life cycle, it's just like the aging life cycle.
Like as you become older, you start to think about
like what is meaningful to me in my life
and what do I want to leave behind?
Which is totally fine.
I don't think it's just that.
I think what makes it particularly Silicon Valley
is that at every stage, you are incredibly confident
that you have found it.
Yeah, exactly.
This is the thing is that you're immediately selling back
like these little epiphanies that you had like 15 minutes ago.
Right.
You're like, hey, traveling is really great
when you're in your 20s.
I'm gonna write a book about how everybody should go travel.
And it's like, I found out in my 40s
that meditating is really cool.
I'm gonna write a book about how meditating will save you.
Meditation and spiritual retreats are changing my life.
And it's like, bro, you're having a midlife crisis.
Yeah, it's fine. Like you're in midlife crisis. Yeah, it's fine.
You're in your 40s.
Yeah, it's cool.
It's attained what you've defined as success
and it hasn't made you happy.
And like, yeah, that's a lot of people
when they're in their 40s, man.
And a lot of other people don't get to like, nope out
of the structures that they're in
and just like take a break and go do ayahuasca in Arizona.
And I don't really get to do that.
But you're just again repackaging this shit.
As like, no, no, I've got it figured out.
You know, not to brag, but I was doing shrooms
when I was 22, okay?
So I'm ahead of the game, Tim.
And also I had like a black abyss in my heart
when I was like 17.
Yeah, Tim, join me.
That's right.
Some of us knew that it didn't mean anything.
You rented the dark.
I was born in it.
In 10 years, he's going to, like in 20 years,
he's going to be writing a book about like the joy of grandkids
or something like that.
Totally.
100% prostate health with Tim.
It's very interesting how this book starts versus how it finishes
because like, it starts off fairly relatable.
It's a common experience to feel like you're doing okay,
doing what you're supposed to be doing,
but you're just working a lot and sort of looking around
and wondering, is this the rest of my fucking life?
Maybe the existence of this book
speaks to how beaten down the spirit of the American worker is.
Because this is a structural problem.
The problem that he sees but can't really identify
is probably that America is the only industrialized country
on earth without mandatory paid vacation for workers, right?
How bleak is it that two Americans structural change
is so unthinkable that Timothy Ferris thought it would be simpler
to employ a small army of third world wage slander in order to like loosely replicate what people in Spain get as a matter of legal
right.
And he's like, all you have to do to avoid all these like structural disadvantages of
working the United States is just like be fabulously wealthy.
It's like, yeah, great.
Be the one percent.
Awesome.
Try to step a top of the structure.
Yeah.
Of oppression. Awesome. Try to step a top of the structure of oppression, using fraud to employ people so that you can
do more fraud and then travel.
The sequel to this is going to be called the 80-hour work week by Asha. Asha. you you you