Lateral with Tom Scott - 93: Political proofs

Episode Date: July 19, 2024

Corry Will, Luke Cutforth and Jordan Harrod face questions about studio sackings, timely trademarks and complicated campaigns. LATERAL is a comedy panel game podcast about weird questions with wonderf...ul answers, hosted by Tom Scott. For business enquiries, contestant appearances or question submissions, visit https://lateralcast.com. HOST: Tom Scott. QUESTION PRODUCER: David Bodycombe. EDITED BY: Julie Hassett at The Podcast Studios, Dublin. MUSIC: Karl-Ola Kjellholm ('Private Detective'/'Agrumes', courtesy of epidemicsound.com). ADDITIONAL QUESTIONS: Juli, Alice, Laura Lévai. FORMAT: Pad 26 Limited/Labyrinth Games Ltd. EXECUTIVE PRODUCERS: David Bodycombe and Tom Scott. © Pad 26 Limited (https://www.pad26.com) / Labyrinth Games Ltd. 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This is an advertisement from BetterHelp. Everyone knows therapy is great for solving problems, but turns out therapy has some issues of its own. Finding the right therapist, fitting into their schedule, and of course, the cost. BetterHelp can help solve these problems. It's online, convenient, built around your schedule, and surprisingly affordable too.
Starting point is 00:00:21 Connect with a credentialed therapist by phone, video, or online chat. Visit betterhelp.com to learn more. That's betterH-E-L-P.com. Why did Sony file trademarks for a product that is predicted to come out in the year 2055? The answer to that at the end of the show. My name's Tom Scott, and this is Laddron. A broadcast can delight every friend, generating hilarious insights. Jokes keep listeners mesmerised, navigating odd, perplexing questions. Really surprising twists unfold. Very whimsical, zennial, yackers, zing. Not the funniest intro I've ever done, but it gave the producer something to do with his alphabetic spaghetti. Our first guest today is a returning player who, in a conversation just before we went
Starting point is 00:01:11 on air, described herself as a person who is monetising every aspect of her life. PhD student in medical engineering and YouTube and TikToker about artificial intelligence, Jordan Harrod, how are you doing? How is your incredibly busy life? It is good. I didn't say I was monetizing every single aspect of my life. Oh, sorry, every hobby. You did say every hobby.
Starting point is 00:01:30 To be clear. Yeah. There are still some things that I keep off the internet, thank you. Yeah, no, in hindsight, I should have definitely used the word hobby in that introduction. How are the hobbies going, Jordan? Because I'm not going to ask about the rest of it.
Starting point is 00:01:43 They are good, they are good. The PhD takes up more time than it used to, but I feel like this podcast is also like, time-stamping my PhD year over year. It's been like a year and a half since the first appearance now, and AI has changed a lot in there, and you are working in medical engineering and AI. How much of your thesis have you had to rewrite now? Well, not a ton. I haven't had to rewrite a lot, because the methods that we're using aren't language model-based.
Starting point is 00:02:15 Anyone who's in that field, if you were doing your PhD, you're a little screwed right now. The medical side is also moving quickly, and that's the thing that has thrown some wrenches into some stuff. But we're working through it, and we'll get there. I would have thought you wouldn't have to rewrite it because you'd just get ChatGBT to write it for you. I mean... Rewrite my PhD! Somehow I do think my committee would flag that.
Starting point is 00:02:42 The committee are just using ChatGBT to summarise it anyway. Exactly. They're like, we're not reading this 120 page thing, it's fine. Also joining us, and I presume not answering these questions through ChatGPT, one half of the Sci Guys podcast, Luke Cutforth, how are you doing? Hello! We could in theory feed ChatGPT these questions and see if it can answer, but if I even suggest doing that, I know 50 people are gonna try it,
Starting point is 00:03:06 and telling someone what you did with ChatGBT is worse than telling them about your dreams. So just, if you do it, please don't tell us. We don't need to know. Luke, how are you doing? I'm good. I have a very differently incredibly busy life right now. I've just had a baby.
Starting point is 00:03:22 Oh, congratulations! As we started recording, I realised I've still got my little shirt with a pouch in on it, which my baby sits in. So whoopsie, I should have done a costume change. I did a podcast with William Osmond a while back. I was on his safety third. And at one point he got up because his baby was trying in the next room. And knowing that his partner was in the house, he got up and was like, oh, that's really nice. No, he just closes the door. He just closes the door so he can't hear the baby anymore.
Starting point is 00:03:54 See, I won't even need to do that, Tom, because I have preemptively closed every door. So we're fine. Also joining us, the other half of the Sci Guys podcast, Corry Will, welcome back to the show. Well, thank you for having me. I thought you were going to ask a question so I could ask ChatGPT to answer it for me, but you didn't, so I don't have anything to say right now. Thanks.
Starting point is 00:04:13 Well, I was going to ask, on the assumption that you are not about to go and deal with a screaming child in your space, how's the Sci Guys podcast doing? What are you up to? Oh, it's fantastic. It's great. We're making episodes without Luke because he's decided to have a baby. And so the screaming child I'm left with is a podcaster run by myself. Very equal, I think. Very equal things. Well, thank you to all three of you for taking a lot of time from your very busy schedules right now to come and play a silly game.
Starting point is 00:04:49 First, I must warn you that today's questions may mention an aerodynamic wing that's fitted to the back of a sports car. Sorry, I was asked to give a spoiler alert. With the... Oh! With the tone well and truly set... Boo! I'm leaving the podcast.
Starting point is 00:05:05 Let's get on with question one. This question's been sent in by Alice, thank you very much. On New Zealand's North Island, university debating societies gather annually for a competition dedicated to amateurs. The North Island Novice Tournament is commonly referred to as THROPPY. Why? I'll give you that one more time. On New Zealand's North Island, university debating societies gather annually for a competition
Starting point is 00:05:30 dedicated to amateurs. The North Island Novice Tournament is commonly referred to as Throppy. Why? Okay, so the first thought that comes into my head to do with Throppy is like, is it to do with like, philanthropy? Like giving away something like being super crazy rich, that kind of thing. I'm not, I feel like hearing the word throppy in a New Zealand accent and a Kiwi accent
Starting point is 00:05:54 would help. So Luke, why don't you, why don't you go ahead and thank you for not dubbing me in on this one, Kari. Oh, Tom, you're next. I'm not bringing out my Taika Waititi impression. I'll do it in my head though. That might help. Can we just use chat GBT? What's the definition of a throppy chat GBT? Okay, so throppy gives me like vibes of like waves. It gives me like, yeah, like, like choppy almost. And also rich people giving away money. So what's the combination? Where
Starting point is 00:06:33 do those two things meet? And that's the answer. I was thinking thropple. So my mind's in a whole other place. Maybe it's everything together. Maybe it's rich throuples. Maybe it's rich people finding a novice to join their throuple and give them money. Elon Musk. I mean, that sounds like a reality show. Well, there is a reality show where you like compete to, I don't remember what it's called, but it's the one where you compete to like join a throuple with other people. Oh, yes, I've seen that actually.
Starting point is 00:07:10 Swell Entertainment did a video on it like a month ago. I think we need a new kind of law wherein, you know, anything you say could be a reality show already is a reality show. Yeah, exactly. Like there's Saud's law and then there's... I don't know any references to reality shows, but someone, someone will come up with a funny punchline. I was thinking it was more like the rights the police give you. Like you have the right to remain silent. Anything you do say may be turned into a reality show.
Starting point is 00:07:36 They are updating the Miranda rights in the US with that very soon, I think. That exact line. Yeah. Sponsored by NBC Universal. Oh my God. The cops sponsored by NBC Universal. Throppy. I feel like, I feel like Kiwis and Australians often have strange little words for things that don't make any sense, right? Like for example, like Gobby is an Australian one, which makes a little bit of sense, but not enough. So maybe we should go down that sort of line.
Starting point is 00:08:13 Dear. So novices, I think, I feel like that's important. I feel like there are lots of strange events that happen around the world where people just go to have fun? And do something kind of silly? So maybe it's something like that. It is very much fun and silly, you're right, but this is a name that came about by accident. Oh. It's a mishearing of something else.
Starting point is 00:08:41 Yeah, I was going to say. Or a mispronunciation of something else. Like trophy? Like a trophy. Oh. Oh, okay. So this is a typo rather than a mispronunciation or mishearing. I'm looking at my keyboard. T-r-o-f-i-e-r. Oh, Throppy could write it down. You could have written it down, but instead look at
Starting point is 00:09:03 this keyboard. I was looking at like which letters are near which other letters. Throppy is spelt T-H-R-O-P-Y. So Jordan, what do you reckon happened? Oh, somebody's hand slipped? I don't know. Oh, so someone was writing about a trophy for some competition, and instead they wrote throppy. They put the H in the wrong place. Yeah.
Starting point is 00:09:26 The H from the end of trophy is at the start of trophy after the T. Yep. And when you say it was in the wrong place, where might that have been? To really stick in everyone's mind so it's called the Throppy from now on. Like a sign? Oh my god, it would have been advertising, right? Nope. No? Oh. No?
Starting point is 00:09:45 Oh. On the trophy itself. On the trophy itself. No! Absolutely right. Yes. How do you get it that wrong? That's like a few letters away.
Starting point is 00:09:57 So yes, this is Throppy, which invites young people with little experience in public speaking to have their first proper debate tournament experience. The students from Auckland, Waikato and Wellington meet up. And yes, it was misengraved on the trophy as THROPPY, and thus is known as that forevermore. I mean, I appreciate the fact that it's like, designed to like, you know, if you mess up, we already did, so like, it's fine. Yeah, that's actually really nice.
Starting point is 00:10:25 Do you know if that was hand engraved or if it was a misentry in a computer system? Because it reminds me of those Chinese signs where they've tried to translate the title of something and then their shop is called Translation Server Error. Yes. Which is just like, I understand completely how that's happened, but if someone's gone and got their hand little thing and they're chilling away at this trophy, sorry, this throppy, how do they not spot the problem? My assumption would be it is a genuine typo, or something like that, and it's probably
Starting point is 00:10:56 computer engraved these days. I feel like hand engraving costs a lot of money for a novice debating tournament. But then there are also misspelled tattoos, you know? So you can spend a lot of time doing something and either not notice or not care that it's misspelled. There was an artist maybe 10, 15 years ago now who put together a crowdfunding campaign for this poster of the Brooklyn Bridge made out of typography. All of this looked beautiful.
Starting point is 00:11:23 And so many people saw the proof, like it went up on the fundraising page. It went, literally thousands of people had eyes on that, including all the buyers. And it wasn't until he'd sent half them out that someone emailed and said, you know you've said Brook Island here instead of Brooklyn, you've swapped the L and the Y around.
Starting point is 00:11:41 And it's devastating for something that is about typography. Cameron Moll, thank you, producer David, for picking that out. It is one of those moments that is just Brook Island Bridge out to hundreds of people. But yes, this is the Throppy, which had a much, much better resolution in that everyone just kind of rolled with it. And thanks to Alice for sending in the question, which they came up with while attending the opening night of Throppy 2024. Oh! Well I hope you won the Throppy!
Starting point is 00:12:16 As usual, each of our guests has brought a question along with them. Kori, we're gonna start with you. In 1953, just before achieving worldwide fame, James Dean was hired by Goodson-Toddman Productions. Although he only had to put in up to a minute of effort at a time, he was eventually sacked for being too good at his job. Why? In 1953, just before achieving worldwide fame, James Dean was hired by Goodson-Toddman Productions. Although he only had to put in up to a minute of effort at a time, he was eventually sacked for being too good at his job. Why?
Starting point is 00:12:48 Okay, so James Dean, actor, short career, pretty short career, so I guess the world sort of fired him from his job too later on. Luke, Luke. That's one way of putting it. That's not a great way of phrasing it, I'll be honest. Sorry. Just for folks who don't know, James Dean who died in 1955, so only two years after we're talking about in an auto accident. My apologies.
Starting point is 00:13:16 Okay, so why could you be fired for being too good at your job? So I would guess maybe something along the lines of like, you've completed your job or you've made yourself irrelevant by the creation of your job, such as all of AI maybe will do to all of us. Did James Dean invent ChatGBT? Oh my god. Dear lord. Is this episode sponsored by OpenAI? Really? Oh god. That could be a whole other video.
Starting point is 00:13:50 He was hired by a production company? Is that what it was? Yeah. So, Goodson-Toddman Productions. They hired some actors to do this work. And Luke, you're kind of on the right track there. Luke Malkin Like the idea that he like made himself irrelevant.
Starting point is 00:14:09 He like, he removed the need for his own job. Now the one job I know a lot of actors have is I have quite a few actor friends who all work for a thing which I call sexy waiters. Which is basically like, it's not called that, but it's like waiters and they're all gorgeous and like super rich people hire super gorgeous waiters to like serve them, because I guess they feel special because really gorgeous people are serving them. I thought you were gonna say like doing commercials or voiceover work or something like that. No, it's waiting tables in a way. Sexy waiters.
Starting point is 00:14:43 I can say he was not a sexy waiter. That is that much for sure. Okay. Well, if he was here today, he would be a sexy waiter. He'd be the sexiest waiter. Okay, so he made himself relevant from a job at a production company that also hired actors. And he only needs a minute of effort at a time. Was he some kind of stunt double?
Starting point is 00:15:06 Well, I wouldn't say stunt double, but you're kind of getting on the right track in that they hired actors, but not necessarily to act, if that makes sense. Sexy waiters? Did he just have to stand there and look pretty and he looked too pretty? Okay, not to act. Yeah, so not to act, but to do something more than just standing there and looking pretty. Somewhere between acting and standing there and looking pretty. Got it.
Starting point is 00:15:32 Well, one job that I know, well, my wife did at one point is like standing in for other actors, like when they're lighting a scene, if they've got a famous actor and then they can't afford to pay them all the time, you might stand in camera. You might even be like acting against the other actor when that actor, the famous actor, needs to leave. So that would be hiring an actor. Yeah, the over-the-shoulder shot where you can't quite see the other person in focus. Just that's not the same person. You don't need to get an expensive actor out of their trailer just to be someone to bounce off.
Starting point is 00:16:02 I did that once in a TomSka video. I'm on both sides of the conversation and no one is aware. But, um, again, you're kind of on the right track, but this is not something that would have been seen, you know? Like, not at all. Not even the back of his shoulder would have been seen. Is it to do with filming and or production of video in any way or is it? I was thinking more it might be radio.
Starting point is 00:16:28 If it's in the 1950s it's a production company. It might be that he's doing some radio thing but. So it's not radio it's television and it's it's a lot more obvious than you'd think the sort of outcome of it. If that makes sense to you. were the actors like appearing as self? So they all were appearing as themselves, but none of them would actually appear in the final product. Was it animated?
Starting point is 00:16:56 Oh, no, no, no, no, it wasn't animated. It was live action, but they were never going to be a part of the final product in any way. 1953. Television couldn't be recorded. There was no videotape. You wanted to record it, you pointed a cinema camera at the screen and got the film developed. So, like, things like commercials had to be performed live, I think, or played in from... Like, it wasn't... You would see people doing ad reads in the same way that YouTubers do these days. Like, the television host would just take a break for the sponsorship. So was he like a model for something like that? Or have you said he wasn't on screen?
Starting point is 00:17:32 So this is more, think more pre-production rather than... Is it model, being like a model for movements that are then used to sort of animate claymation or to draw a cartoon? So not claymation. There's no animation involved in this at all. Like Tom's on the right track. It is for television in the 50s. Like probably some of the most sort of iconic kinds of television you'd see in the 50s, but he was not a part of the final product at all.
Starting point is 00:18:00 Is this for like run throughs? Because I know in early television, it basically was shot like theatre and it was shot live and you didn't like, you know, Tom was saying there was issues with recording early on. And so is it something like they were like running through the entire show for a technical rehearsal? And then it would they would sort of be replaced by the real actor later on. And James Dean in some way made that process either unnecessary or a lot faster. You are so incredibly close with, you're so incredibly close. It is not acting, it's light
Starting point is 00:18:37 entertainment. So you're, you're right in the sense. Like game shows. So game shows, they're standing in, in a game show, in the technical rehearsal of some kind, before, I'm guessing, like, the public are brought in, or some contestant who's plucked from the real world, who isn't an actor, is brought in to then actually do the game show. But how does he make himself irrelevant? Hold on. One minute of effort. Was this... I think it was known as the Gong Show or something like that in the US? Is it a talent contest or something like that,
Starting point is 00:19:14 where you've got one minute to prove yourself, but it turns out he's James Dean. So he's just there for the rehearsal stand-through, but like, oh, it's Jake... No, he's a very good actor and he gets hired from that? Or is it something to do with, like, this isn't something from the 50s, but there was that game show, I think Split or Steal, where basically it was the prisoners dilemma, and at the end you had to decide whether you were going to steal from the person opposite you.
Starting point is 00:19:39 No, that's much later than the 1950s. No, no, I know, but I just mean in terms of like, did he had to do one minute of effort, did he in some way like break the format entirely, like the guy who went, I'm going to steal from you, just say split, I'll steal and I'll split with you later on when we get out of the studio. Or the guy who beat Press Your Luck by working out what the light pattern was and buzzing it at the right time. Brilliant. I mean, you guys, you've basically got it, I would say.
Starting point is 00:20:08 S. Did he have to like do something in 60 seconds and was doing it too fast? Like, I don't know if it's a... Do you do stunts on TV in the 50s? I don't even know. J. I will give it to you because you guys actually have got it, I would say. So there was a game show, um, beat the clock. That was their earliest show. So, um, so Goodson Toddman, they created a whole bunch of some of the longest running game shows, um, family feud or family fortunes. If you're on the other side of the Atlantic, match game or blankety blank, what's my line? The price is right. So they brought in James Dean to test these sorts of, to test this game show, beat the clock. You had to do a sort of a parlor game style trick in 60 seconds to kind of show
Starting point is 00:20:59 off dexterity and sort of things like that. And he was just too good. He was kind of, he was kind of breaking the scale a little bit. He just was not sort of representative of the average person. So they had to fire him for being too good at his job. But we got James Dean out of it. So it's fine for about a year and a half. Yeah, it was about that. Introducing Tim's new Infuser energy beverages made with natural caffeine. They come in two refreshing flavors, blackberry yuzu and mango starfruit.
Starting point is 00:21:30 Try them today only at Tim's. At participating Tim's restaurants in Canada for a limited time. It's time for Tim's. Now our change honors LM Montgomery along with Anne of Green Gables, the ambitious and inquisitive orphan every generation has embraced as its own. These special edition $1 circulation coins celebrate a timeless storyteller and story, the power of imagination and the place that Montgomery's PEI holds in our hearts. Find the LM Montgomery $1 coin today. Next one's from me folks, good luck with this.
Starting point is 00:22:11 In 1910, why did opportunistic entrepreneurs sell sugar pills, umbrellas and gas masks to the public at vastly inflated prices? I'll give you that one more time. In 1910, why did opportunistic entrepreneurs sell sugar pills, umbrellas, and gas masks to the public at vastly inflated prices? I was going to say Spanish flu, but that's too early. It describes itself. Why did opportunistic entrepreneurs sell the public a thing they don't need? Because that's what opportunistic entrepreneurs do, Tom. End of question.
Starting point is 00:22:43 It's the GPT special episode. I feel like there was some kind of scam going on. Yeah. Scammers scam people. This is immediately sort of bringing to mind. I cannot remember where this was or when, but probably America at some point in the past 270 years. Um, they, I think they outlawed, um, alcohol. It was during prohibition. You could only get a drink with a meal. And so they would, they would say, here is, here is your meal and you just get a bunch of drinks with that, but you're not actually eating the meal. This might have been a question on Lateral before, actually.
Starting point is 00:23:25 Here's your gas mask and here's your absinthe. Yep. And then you hand back the sandwich and they give it to someone else. We've had the reconstituted brick of grape juice that says, absolutely do not let this ferment in a dark cupboard for a while. But we haven't had the with-a-meal thing. No, Prohibition in the US was just a complete ban on alcohol. You're thinking, like, about 2020 when shops started reopening
Starting point is 00:23:51 in the UK after the first Covid wave? And everyone's like, yes, you can't go to the pub, but you can have a drink with a substantial meal. I was only in the wrong country and around, you know, a hundred, hundred odd years off. Yeah. You can't have a party, but you can have a work event. Exactly. Oh. Our thing was you couldn't go to the bar, but you could take the drinks outside.
Starting point is 00:24:19 And that was fine. None of the rules made any sense. But why would you have umbrellas? Oh, umbrellas. Is that the last one? It was umbrellas. Sugar pills, gas masks, and umbrellas. Sugar pills, umbrellas, and gas masks.
Starting point is 00:24:30 Yes. Were these like hiding something inside them? Well, that's what I was thinking when you were talking about prohibition, Cory, was like, well, if it's illegal to sell alcohol, maybe you could sell an umbrella, but it's full of absinthe. The worst kind of umbrella. An umbrella of absinthe is a fun night and a trip to the hospital, I think. It's raining outside. I'll just put my umbrella up. I'm covered in absinthe.
Starting point is 00:24:59 It happens more often than you'd think, okay? But yeah, okay. So I'm feeling sugar pill is triggering me, not triggering me, it's reminding me of my degree, which is triggering me. But that makes me think of placebo. So I imagine that the people who were given the sugar pills didn't necessarily know that they were just sugar pills. Would that be accurate to say? Yes. Certainly they were preying on the public's lack of scientific knowledge. To be fair, they didn't have to be sugar pills. They could have been basically anything. Is this to do with like, protection from some kind of man-made natural disaster? I know that sounds oxymoronic, but that is, that is, it does make sense. Is this to protect
Starting point is 00:25:44 themselves from like, acid rain or gas or something? Like the sugar pills... Yeah, the sugar pills sort of protect you in some way, but they don't. And the umbrella is supposed to protect you from the sun's rays or something, and the gas mask protects you from dangerous, dangerous gases. You are very, very close there, Corry. The key in the question is 1910. This couldn't have happened the year before, couldn't have happened the year after. I mean, it could
Starting point is 00:26:09 have happened for some other thing, but this was very specifically 1910. Okay, so something was actually happening. It's just that, the thing that was happening, like they were still selling fake stuff for it. Yep. Okay. What happened in 1910? Well, from Sci Guys, I'm well aware that Luke and I both have no knowledge of history whatsoever. This is more of a science question than a history question. This was 1910 and the world knew it was coming.
Starting point is 00:26:39 So something in space. Oh, is it Halley's Comet? Is it a comet or something? It is. Spot on. Well done. Is that so it was to protect yourself against the, probably, what, is it cosmic rays or something from that? Yeah, what it says on my card is, to supposedly ward off the effects of Halley's Comet. A
Starting point is 00:26:57 French astronomer had warned that the comet's tail contained poison gas that could penetrate the Earth's atmosphere and end all life as we know it. Well, I'm glad that happened. And if you have this umbrella, you're going to be perfectly safe. Well, also, one scientist at London's Royal Observatory said the Atlantic and Pacific Oceans were going to swap basins, the South American rainforest would be swallowed up, so there were all sorts of doom predictions around the comet. And thus, scammers were selling all sorts of doom-proof devices
Starting point is 00:27:30 to help you get through the tribulation that would come with the comet. Goodness me. I mean, just kept the gas mask for another, like, eight years. Yes, that would have been it. Oh, thank goodness I got this gas mask. Jordan, over to you for the next one. Alright, so my question is, which American company put up a billboard next to Santa Monica Boulevard in Los Angeles that featured a 90-word paragraph of text? And I'll say it again.
Starting point is 00:28:00 Which American company put up a billboard next to Santa Monica Boulevard in Los Angeles that featured a 90- word paragraph of text? This is me fighting the internal urge to just randomly blurt out a company like Coca-Cola. And like no thought whatsoever. Coca-Cola. Did they do it? No. Thank God. Did they do it? No. Thank God.
Starting point is 00:28:23 Okay. So if we want to win and ignore the format of this podcast, let's all just start listing off the most famous company. Gosh, this rings about, I feel like I've, I've heard of something like this, you know, and there aren't many advertising stunts that happen in Los Angeles. So I'm sure the one that's in the back of my mind is definitely this one. Because there could not be any others, I'm certain of that. The billboard that always stuck with me was a little bit further north in the Bay Area, because obviously Silicon Valley, like, full tech thing. And there was a company called Twilio who did, like, phone stuff.
Starting point is 00:29:02 Basically, if you're receiving, like, a two-factor text from someone, or getting text updates from a doctor or something, there's, like, a fair chance that it's going through their systems. And they just put up a billboard that just had their name, and ask your developers. They didn't bother doing anything else because they had such a good reputation with everyone who designed that stuff.
Starting point is 00:29:22 It was like, yep, just ask the developers about it. And you could tell the company was going downhill because a few years ago they replaced it with this corporate buzzword-filled slogan that didn't really say anything about what they did. And it was this mark of like, oh yeah, they've fallen. They used to be the developers' friend and now they're just this really Silicon Valley company. I think this is the company that Elon Musk was complaining about when he bought Twitter that was like, we spend like, like, X million pounds a year on literally text message authentication. Well, I think this was Twilio, yeah. It'll be one of two or three companies that handle that volume in the US, yeah.
Starting point is 00:29:59 Okay, so we're on lateral. Are we able to get this by thinking laterally or do we literally just have to name a bunch of companies? Is that why it's called that? Yes. You didn't even have to think laterally, Corey. That was literal. I feel like those Americans who see QI pop up on TikTok and ask why the host is being so cruel with the questions, you know? Okay, lateral thinking. No, but I do like the idea that there is a mirror universe version of this podcast somewhere called Literal, where it's just really, really dull questions.
Starting point is 00:30:35 April 1st next year, you have to do this. Oh, goodness. Okay. I assume that if we identify the 90-word paragraph, which I assume is going to be something famous, then the company will just kind of be clear? Okay, anyone think of some famous paragraph? Is it like Genesis? No. I think that's a bit more than a paragraph. That is more than a paragraph.
Starting point is 00:31:02 The genesis of genesis. The words in the paragraph don't... well, it's not from like any text that people would recognize. Are the words even being used as words or are they being used to sort of represent something else like sort of typography art? Is that the vibe? Or a cipher of some kind. You are supposed to read it. You are supposed to read it. You're supposed to read it.
Starting point is 00:31:27 There's that service that summarises business books, which I can't remember the name of, and they reached out to sponsor a video of mine once, and it didn't work out, so I'm not going to name them now. There's like three or four that do that now, but yeah, it's not that. Which is, to be fair, most business books are two good ideas filled with 500 pages to justify the cover price, so... It's not unreasonable. Like Jordan Peterson's first book, which he literally wrote as a Quora answer, and then
Starting point is 00:31:56 was like, I'm going to turn this into several books. Luke, we agreed to not talk about that. We agreed, okay? I'll get mad again. I was once going to write a book on, like, this is, like, making stuff about science communication on the internet, and then I wrote out everything I wanted to say and it was a 20-minute video idea, so I just made that instead. Great, yeah. I don't want to pad this out. So I was thinking, based on that, is it a company like that where
Starting point is 00:32:24 the paragraph has so many words that as you're driving past on Santa Monica Boulevard you haven't got time to read it? Or the opposite, you're stuck in traffic on Santa Monica Boulevard, so you do have time to read these 90 words? Yes. That is the point that's trying to get across. So then, would it be a company that wants to get you out of traffic so they're advertising
Starting point is 00:32:47 themselves as an alternative to driving? Like Uber, for example, because you have like a taxi lane, like a cab lane. It is a ride share company. Oh, okay. Yes. Sorry. The other one. I was like, you said Uber and I was like, well, okay, we're like kind of there. Yes. Sorry. The other one. I was like, you said Uber and I was like, well, okay, we're like kind of there.
Starting point is 00:33:08 Yes. Woo. Cory got it. All of a sudden. This is why my maths teacher hated me for never doing my working. I would just write the answer. All right. So you guys got it.
Starting point is 00:33:21 The company is Lyft. The words were printed in a relatively small typeface on billboards next to what should have been a fast moving road. The billboards were taken out by the ride sharing app Lyft. The advert began, right now you're supposed to be going pretty fast, which is why most billboards only have like three or four words.
Starting point is 00:33:40 But this one has 90. And the fact that you read this many of them in the middle of the road is a pretty good indication that something's gone wrong. A similar ad would run in New York City. Wow. Brilliant. Thank you to Laura Levi for this next question.
Starting point is 00:33:52 A Hungarian political party launched a campaign where volunteers publicly demonstrated a mathematical theorem around the streets of Budapest. Why? I'll give you that one more time. A Hungarian political party launched a campaign where volunteers publicly demonstrated a mathematical theorem around the streets of Budapest. Why? This has got to be game theory, surely. I don't know, just game theory is the most
Starting point is 00:34:16 famous of these kind of things, and I suppose it might have some kind of relevance to elections in some way. That's, I'm thinking it's about education. But I like your, I like your idea more. Um, Well, I think if you have like some kind of theory, you can be like, it literally doesn't make mathematical sense to vote for my, uh, my opponent. Not that like every single person voting would, would pay attention to that. But like, if you could demonstrate it physically, that would be really interesting.
Starting point is 00:34:44 I'm almost worried we might be about to get this. You're nowhere near. Okay, fantastic. Oh, awesome. Great. Awesome, awesome, awesome. But I can say what my idea was. I thought it was going to be something about like gerrymandering, you know, drawing really
Starting point is 00:35:00 weird borders so that you can get a, get voters split up or bunched together and you can win an election when you shouldn't be able to. Look at America. They do that. Sorry, Jordan. You don't have to apologize to me. I just live with this. It's fine.
Starting point is 00:35:16 So it's not, it's not gerrymandering. It's another kind of maths. It's not. But when you said drawing weird borders, that is strangely very close to what was actually going on here. I'm feeling like if it's a political party, they're probably they're probably just wanting to point out that the other party is making bad decisions.
Starting point is 00:35:47 And so I'd imagine it's to do with the allocation of resources or something. Is that, is that close or far? Or like the border, the border of your country? Yeah, it's the borders. Oh, that's true. Yeah. I don't know where the math theorem comes in though. No.
Starting point is 00:36:04 Pythagoras triangles. Okay. Does anyone know anything about Hungarian politics? Or any of the issues facing Hungary in general? I did go to university with someone whose dad, um, I think designed the security system for Budapest. So that might be useful. It's, is it? No, that's, that's all I know. Okay, cool. Cool. Cool. Cool. You're on the right lines with geometry and borders and that sort of thing. There is a reasonably famous theorem that is around how you draw that sort of thing. Oh, hold on. So this might, this might actually be from a Tom Scott video. Is it something to do with
Starting point is 00:36:46 using triangles to draw borders? I mean, that's a video I did about ten years ago. It's not, but I appreciate you remembering the idea of triangulation and the ordnance survey grid and everything like that from a video that's that old. Wow, fango! Oh, I actually have to leave right now, I'm afraid. Sorry. You gotta go watch another 10 Tom Scott videos, don't you, Tori? Shhh! Stop, Luke! I'm gonna get your daily here.
Starting point is 00:37:19 Yeah, you know, ever since they've not been coming out weekly, I've just been going back through again and again. No, okay, so, borders. Borders, borders within Hungary? Or borders? I wouldn't get hung up on the word border specifically, but in the idea of dividing something up, yeah. They actually just need some art materials for this. Oh, art materials? Yeah, they were publicly demonstrating a mathematical theorem here.
Starting point is 00:37:48 Is this a mathematical theorem that we would all of us likely know? I think given we have someone who's working on a PhD in medical engineering and we have two people who run a science podcast, someone here is going to know a theorem that involves geometry and dividing up space. Were, wait, were they like drawing on the ground? Like with the art stuff? Yes. Was this, uh, god what's it called? Um, it's the four color thing. Yeah. It's the four color theorem. Yes it is.
Starting point is 00:38:23 Oh! So the four color theorem, if I'm remembering correctly, is that the one wherein you only need, is it four colours to have, fill a space wherein no one colour is touching itself? That was a very poor way of explaining it. No, I mean, that was correct. Okay. way of explaining it. No, I mean, that was that was correct. Okay, it's like if you have so no more than four colors are needed to like color regions in a map so that none of the regions have none of the adjacent regions are the same color. So you only need four, you don't need like more than four in order to make that work,
Starting point is 00:39:04 which is why they'd be be drawing on the ground. What I don't know is why you would need to do a political demonstration around that. What natural borders and lines have they found? What sort of natural borders and lines have they found on the streets of Budapest that they want to draw attention to? Tectonic plates? In Budapest that they want to draw attention to. Tectonic plates? In Budapest, down the street? They gotta be somewhere, Tom. I think tectonic plates are a little bit larger than you're imagining.
Starting point is 00:39:36 The space between them, I don't know. There are actually a couple of places where you can see the drift. There's a couple in California where the San Andreas Fault has actually moved a street, and the residents are annoyed about tourists coming up and taking photos of the houses with the line through the garden. Brilliant. Well, you shouldn't have built your house on a fault. You know whose fault it is as well. Whose fault it is. You know whose fault it is.
Starting point is 00:40:00 Ahhhhhhhhhh! Yes. God. So good. This is painful. And I So good. This is painful. And I love it. I thoroughly approve. The best jokes are the ones where I have to explain them three times slowly. Yep, it's great. They're thinkers.
Starting point is 00:40:16 Natural borders, that makes me think, sort of, rivers, parks, things like that. But you're saying in the streets. Yeah. I shouldn't have said natural. I shouldn't have said natural. I shouldn't have said natural. Sort of natural. Well, you say you shouldn't have said natural. Do you mean it's somewhere in the middle of like man-made and natural or it's very much not natural?
Starting point is 00:40:36 Okay, somewhere in the middle. Oh, is it tiles? Like sort of stone slabs or something? No. Why would they do that? That doesn't make sense. Oh, you're really close though, why would they do that? That doesn't make sense. Oh, you're really close though. Why would they do that? Why would someone want to go, look at this on the ground? Why would they be colouring all this in? Because there's not much to do in Budapest.
Starting point is 00:40:57 Hey. Oh, Tom, we're letting you down here. Have a think what's going to be down in the urban environment, on the ground, on the— that people are going to be chalking in. Oh, is it potholes? That's close enough. Like, rather than just single potholes, what might you do to a larger area there? Like resurfacing?
Starting point is 00:41:23 Yeah. I'll give you that, Luke. Okay, yeah. Yeah, the... the payments were so cracked and so broken down that you could use them as a demonstration. You could just cover in one bit red, one bit yellow, one bit green, one bit... All the way down. And a fish note, they were just doing public maths engagement,
Starting point is 00:41:40 and they were absolutely not pointing out how badly the ruling party was dealing with the pavements. Like, incidentally, this sucks. Yes, and they were promptly prosecuted for vandalism. I mean, in the UK, I don't know if you can leave this in, but in the UK we have a guy who I won't name because it's a rude name, but it's a play on Banksy, and what he does is he goes around drawing male organs on potholes. Falaces. Go with the word falaces. You're trying to dodge a lot of swear in this episode.
Starting point is 00:42:12 Yeah. He goes along drawing falaces on potholes in order to make the council fill them in because they want to get rid of the drawing of a phallus. And, you know, Hungry has got a different strategy and, you know, I think they're both valid. Are you Dave, a claims-free hybrid driving university grad who signed up online? Well, Dave, this jingles for you. Not Dave, no problem. TD Insurance has over 30 ways to save on home and auto. So. You can totally save, just not exactly like Dave. Save like only you can at tdinsurance.com slash ways
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Starting point is 00:43:14 Let us help you plan every detail with professionalism and compassion. We are your local Dignity Memorial provider. Find us at DignityMemorial.ca Luke, over to you for the last guest question of the show. OK, so this question was sent in by Julie. New settlers to Germany might receive a gift of four plastic miniatures from neighbours. Although functionally useless, the colorful
Starting point is 00:43:45 gift has a purpose beyond raising a smile. What is it? I'll give you that again. New settlers to Germany might receive a gift of four plastic miniatures from neighbors. Although they are functionally useless, the colorful gift has a purpose beyond raising a smile. What is the purpose? Well, I know that Germans are very practical. That feels like something racist, but it's positive. It's not racist if it's positive. Nope, that's how that works. Luke, there's now a clip of you saying that on the internet, so...
Starting point is 00:44:20 I just heard the sound of a bullet just whizzing past my ear there. Just not going to speak up on the one feel like that slightly outside the wheelhouse. Um, okay. I do know some German. Perhaps if I say some German words that might help. Go for it. Spiele? Ja. Nein.
Starting point is 00:44:43 Although you said Spiele and now I'm thinking games. Right? Because heaven knows there's enough board games coming out of Germany at the moment. They've got this Spiele der Jahres prize, I mispronounced that, but like, board game of the year is a German award that's given out. So when you think plastic miniatures, I'm thinking like little people that go on a board game or something like that. Like the little Monopoly pieces?
Starting point is 00:45:06 Yeah. No. Okay. Sorry, darling. Fine. Love the theory, but no. I do peruse TikTok from time to time and I've seen... Why do you say that?
Starting point is 00:45:20 That means you spend like a lot of time on TikTok. Nobody who's like... Don't worry, Cory, this is a safe space. Why did you say that in the manner of a member of the Victorian gentry? I do peruse TikTok from time to time. Jacob Rees-Mogg entered the chat. I shouldn't mock someone who's come on the podcast just for how they say a thing. But I've never heard the word peruse and TikTok in the same sentence.
Starting point is 00:45:44 Because I'm hoping that when this shows up on TikTok, I'll come across it. L. Oh yeah. J. And you'll really be down with the kids when you say, I do peruse. J. And I'll feel better about myself for scrolling endlessly on TikTok by thinking, ah, I'm simply perusing. No. So, um, on, on TikTok, I have seen Germans talk about their culture, and some things that you might not expect to be sort of the norm there. Not because you wouldn't expect it from Germans, just you wouldn't expect it from anywhere. So, I think they're quite strict about sort of noise and bins, like you have to take your rubbish out at the right time, like there's really, really
Starting point is 00:46:26 strict about it or something along those lines. Is it got anything to do with sort of managing the social expectations in Germany that you wouldn't have elsewhere? LL You are getting incredibly close. One of the two things you just said is pretty much bang on. What were the two things you said, Cari? I was still knocking you for saying peruse. I said something about bins and... Goodness me, I have ADHD. I don't even know what the other thing I said was. Let's say you don't have to remember the other thing. You're on the right track.
Starting point is 00:46:56 Oh, so it was bins! Is it something to remember which bin is which? A trash can, for those not in the UK. Like, which day you put each one out? I think I'm going to give you, for that first comment, Tom, it is to help you remember which bin is which. So, the answer is, German residents face fines of over €1,000 if they don't separate their waste into the correct different bins. These miniature bins are a representation of the larger bins, blue for paper and cardboard, yellow or orange for plastic and metal, brown for compostable
Starting point is 00:47:39 goods and black for landfill. So your neighbour is just being really nice and giving you a little thing to remember which bin is which so you can avoid a fine. and black for landfill. So your neighbour is just being really nice and giving you a little thing to remember which bin is which so you can avoid a fine. Did Germans not have printers or laminators? I was about to say! Do they only have 3D printers? Is that it? I was going to be like, that's really sweet, but also, can't you just print it out and tape it up around your home? Because I also do feel like I would need more than one.
Starting point is 00:48:06 Like, I would need that reminder posted in multiple places. Oh yeah. I mean, the thing is, if you do throw them out, you now know which bin to put them in. Right. Maybe that's it. Maybe it's training, you know? They've got a little glass model for your glass and so on. That does sound very German, though, you know?
Starting point is 00:48:24 It's very extra, but very polite. Every single activity in Germany has a small representation of the activity to remind you how to do that activity. When you want to go to bed, you look at your tiny little bed with a little Lego man next to it, getting into the bed. Oh, that's how I do it. Oh yeah. Yeah, yeah, how I do it. Oh yeah! Shlapper, yeah! Well done. You got that pretty much perfectly between you.
Starting point is 00:48:51 Oh goodness. Which just leaves us with the question from the start of the show. Why did Sony file trademarks for a product that is predicted to come out in the year 2055? Before I give the answer for the audience, anyone want to take a quick shot at that? PlayStation 10? Yes, it is the PlayStation 10. Yes! Oh, jeez!
Starting point is 00:49:09 Both of them. Not only is it the correct product, it's the correct number. That is to protect PlayStation 10. They trademarked 6, 7, 8, 9, all the way up to 10, and if you draw a line of how often those come out, you end up with PlayStation 10 in about 2055. It's very much the Moore's Law of the gaming industry. With that, thank you. I think Moore's Law is the Moore's Law of the... True.
Starting point is 00:49:39 The gaming industry. Sorry, apparently it's be sassy to the guests we've invited, Dave. I'm fine with it. Sorry, folks. Jordan, I'll have a line for you when we come back for the second of these episodes. I do feel left out. Well, we'll start with you then. Where can people find you? What's going on in your life?
Starting point is 00:49:56 You can find me on the interwebs, on YouTube, TikTok, Instagram, probably not on Twitter, but you know, sometimes. And I am still working on my PhD, but probably going back to making longer video SAE content about the state of AI in the world and why people who run massive AI companies make the decisions that they do. SIDESTER KINZERKLEIN Kari, how about you? What's going on with you? KARI You can find me at NotKari everywhere on the internet.
Starting point is 00:50:22 And most of what I'm doing right now is Sci Guys with Luke. You can find that Sci Guys everywhere on the internet. And Luke, plug Sci Guys. You can find me at Luke Cuthmore everywhere and you can also check out Corey and I's science podcast Sci Guys everywhere where you get your podcasts such as this podcast. And if you want to find out more about this show you can do that at lateralcast.com where you can also send in your own ideas for questions. We are at Lateralcast basically everywhere, and you can find video highlights regularly at youtube.com slash Lateralcast.
Starting point is 00:50:54 Thank you very much to Luke Cutforth. Thank you. Kari Will. Thank you. And Jordan Harrod. Thanks. I've been Tom Scott, and that's been Lateral.

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