Lex Fridman Podcast - #417 – Kimbal Musk: The Art of Cooking, Tesla, SpaceX, Zip2, and Family

Episode Date: March 10, 2024

Kimbal Musk is a chef, entrepreneur, and author of The Kitchen Cookbook: Cooking for Your Community. Please support this podcast by checking out our sponsors: - Eight Sleep: https://eightsleep.com/lex... to get special savings - ExpressVPN: https://expressvpn.com/lexpod to get 3 months free - NetSuite: http://netsuite.com/lex to get free product tour - BetterHelp: https://betterhelp.com/lex to get 10% off Transcript: https://lexfridman.com/kimbal-musk-transcript EPISODE LINKS: Kimbal's X: https://x.com/kimbal Kimbal's Instagram: https://instagram.com/kimbalmusk/ Kimbal's Facebook: https://facebook.com/kimbalmuskofficial/ The Kitchen Cookbook: https://amzn.to/4ccaCoE The Kitchen (restaurants): https://www.thekitchen.com/ PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ YouTube Full Episodes: https://youtube.com/lexfridman YouTube Clips: https://youtube.com/lexclips SUPPORT & CONNECT: - Check out the sponsors above, it's the best way to support this podcast - Support on Patreon: https://www.patreon.com/lexfridman - Twitter: https://twitter.com/lexfridman - Instagram: https://www.instagram.com/lexfridman - LinkedIn: https://www.linkedin.com/in/lexfridman - Facebook: https://www.facebook.com/lexfridman - Medium: https://medium.com/@lexfridman OUTLINE: Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (00:00) - Introduction (06:50) - Growing up in South Africa (19:21) - Cooking (42:06) - Ingredients (49:11) - Anthony Bourdain (51:26) - Cooking school (1:07:46) - Life-threatening accident (1:21:50) - Road trip across US (1:33:33) - Zip2 (1:38:16) - Tesla (1:45:41) - SpaceX (1:49:24) - Hope for the future

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Starting point is 00:00:00 The following is a conversation with Kimball Musk, a longtime entrepreneur and chef and author of a new cookbook called The Kitchen Cookbook, cooking for your community. You should check it out. It is, in fact, the first cookbook I've ever owned. I've already made stuff from it and it's delicious. And now a quick few second mention of each sponsor. Check them out in the description. It is the best way to support this podcast. We got 8 Sleep for Naps, ExpressVPN for security and privacy on the interwebs,
Starting point is 00:00:33 Netsuite for business, and BetterHelp for mental health. Choose wisely, my friends. Also, if you want to work with our amazing team or just want to get in touch with me for a bunch of different reasons, please go to Lexfriedman.com slash contact. Like the movie. Except I'm not an alien. Allegedly. And now, onto the full ad reads. As always, no ads in the middle.
Starting point is 00:00:59 I try to make these interesting, but if you skip them, please still check out the sponsors. I enjoy their stuff. Maybe you will too. This episode is brought to you by PowerNaps the act of napping the act of sleep but the act of napping fundamentally is where all of life's joys come from no there's a lot of people disagreeing on this point anyway it's 8 sleep and they have a pot three cover that cools the bed down or heats it up. If you're an insane person, I love you too. Insane people are beautiful
Starting point is 00:01:31 people so we may disagree. Emacs versus Vim, Messi versus Ronaldo. What else is there? I don't know. Those are the two big disagreements in my life. Although at this point, do you honestly disagree that Messi is the greatest of all time? Is there even a competition? I mean, you can appreciate the human the genius of different players throughout the history of soccer, but Lionel Messi is just on another level. Anyway at this very moment I'm drifting downwards in terms of energy and I just know that after this I'll take a nap for
Starting point is 00:02:14 Maybe even 10 minutes. Maybe 15 minutes on the said 8-sleeved bed it'd be cool the warm blanket and when I get up the birds will be chirping. There'll be butterflies in My mind it'll just be all perfect. I'll sit down Maybe a little bit caffeine and just get back to work Anyway, check it out and get special savings. We need to go to 8sleep.com slash Lex This episode is also brought to you by ExpressVPN, a thing I've used for many years to bring me joy. Speaking of said butterflies, it just brings me joy.
Starting point is 00:02:51 What is life about? Really. Surround yourself with cool people. Surround yourself with products that make your life easier and products that fill your life with joy. It's perhaps ridiculous to say, but ExpressVPN has been with me for so many years that it's just like one of the things in the cyber world I exist in that spends so much time behind the computer.
Starting point is 00:03:18 It's just a reliable thing I have across all operating systems. I have it on Linux, I have it on Windows, I have it on Android, and I don't use other operating systems often, but I do have an iPhone and I have it on that as well. Anyway, you can go to ExpressVPN.com, such as Lex Podd for an extra three months free to check them out, to bring a little bit of joy into your life, but actually more importantly, to have that basic layer of protection when you need it on the internet. And friends, you shall need it.
Starting point is 00:03:51 This episode is also brought to you by Netsuite, an all-in-one cloud business management system. The kids these days, the cool ones call it an ERP system. ERP is the brain at the center of the machine. A company is a machine that runs the machine and at the meta level the capitalist system is a machine of machine. So there's a lot of machines in there. Anytime I say the word machine I think about Burke Krascher, but I think he is probably not the kind of machine that will be efficient at running a large-scale company. So he's a different kind of machine. He is indeed a machine, but a different kind. If you want a machine that's running your company and creating a sort of common
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Starting point is 00:05:08 for free at netsuite.com slash lex. That's netsuite.com slash lex for your own KPI checklist. This episode is brought to you by BetterHelp, spelled H-E-L-P, help. They figure out what you need and match you with a licensed therapist in under 48 hours. You can get therapy for an individual.
Starting point is 00:05:27 You can get therapy for couples. I'm a big fan of using words to delve deep into the human mind. So talk therapy is great and better help is just a really easy way to start. Is discrete, affordable, available anywhere. More than 4.4 million people have gotten help. It's wild. They have over 34,000 licensed therapists. 350 million messages, chat, phone calls, video sessions
Starting point is 00:05:58 have been had. And just imagine the mass of the human exploration that goes on there. I encourage you to join this collective exploration of the Jungian Shadow. Check them out at betterhelp.com slash lex and save in your first month as betterhelp.com slash lex. This is the Lex Friedman podcast. and saving your first month, that's betterhelp.com slash Lex. This is the Lex Friedman podcast. To support it, please check out our sponsors in the description. And now, dear friends, here's Kimball Musk. Growing up in South Africa, you said it was a violent place. What are some formative moments that you remember from that time?
Starting point is 00:06:57 So I grew up in a part of South Africa, but specifically, the fall of apartheid. So it was the 80, I was a teenager in the 80s. And our community would, part of our social life, frankly, was the anti-apartheid protests and to go be with white people, black people, kind of mixing it all together. The most formative experiences, frankly, how much I appreciate a place like America where we have value for human life.
Starting point is 00:07:33 So there was a country where we have a human life was not valued. It was a weird thing to come from that to here where we think it's so seriously if someone dies in a war or something like that and We just Didn't take it seriously in South Africa people died But people were killed. I saw someone killed in front of me With it was getting off a train. And it's a very violent train known for violence. We were stupid kids.
Starting point is 00:08:10 We didn't really listen to our parents. We went on this train and the doors opened and I had people trying to get off the train. And in front of me, two black people, one black guy just stabbed this knife in the side of this other black guy's head. You're like, what the fuck? And you just, I gotta get off the train.
Starting point is 00:08:32 How old were you at this time? Probably 16 or 17. And I gotta get off the train. And everyone is trying to get me to get off because you know they're all behind me. So I step off and I step into the pool of blood one foot and then I just walk for about a hundred paces while the stickiness of the blood just kind of for my sneakers just on one foot just like leaves a footprint behind me and you just walk on.
Starting point is 00:08:59 You just walk on. Did the others walk on as well? Everyone walked on. That's an interesting point you make. Underlying the violence is a kind of philosophy that human life is disposable. The individual life is disposable. I mean, that underlies many ideologies. You know, I grew up in the Soviet Union.
Starting point is 00:09:18 The value of human life was lower there than in the United States. The value of the individual in the United States is really high. It's probably an index you can put together. Yeah, right, exactly. Pernation, that's a really interesting way to put it because violence is much easier on a mass scale. Suffering, causing suffering on a mass scale is much easier
Starting point is 00:09:42 when you don't value the human life. I've heard this before where, which I think I agree with, is when someone is killed, someone is taken from our lives, the vacuum that it creates, the social vacuum is extraordinarily painful. And it truly is true. I mean, if someone in my community passes away, it's very, very sad for me. And when you go to a place where it will live, grow up in a place where that human life is not valued, there's something about the,
Starting point is 00:10:15 there's a little bit less of the social vacuum created because everyone is kind of expecting everyone to potentially be taken out at any moment. But then there's also a beauty to it because there's a much more of a celebratory element. When my cousin Russ and I, we, again, we were stupid kids, we shouldn't be doing this, but we'd go into the townships where a lot of the violence would be happening. And we really didn't see most of the violence there. It was in these more protests and so forth.
Starting point is 00:10:47 But there's a joy that also comes from lower value of human life. There's a real joy. Like everyone was like, well, I mean, it's beautiful. We have dinner with black friends, friends with their family. we were still pretty young. And there was just a real joy to it. You accept mortality, you can really enjoy life.
Starting point is 00:11:13 You can really enjoy life. I mean, I think there's actually, that's quite a nice insight. I've never really put it that way, but I think that's right actually. I think you just chill out a bit, take things a little less seriously. Because life does end for everybody.
Starting point is 00:11:24 It does, right? And if you just head on, accept that fact, you can just enjoy every single moment and let go of this attachment and just enjoy the moment. I do love that we all live longer and so forth, but we should live longer with the goal of joy and the goal of happiness and peace, not some form of misery that you choose
Starting point is 00:11:49 to attach yourself to. Maximize joy. Maximize joy, that's right. There's a story that Walter Isaacson writes about where Elon got beat up pretty bad and you were there and then you also had to watch your dad yell at Elon for an hour calling him worthless all those kinds of things you said it was the worst memory of your life what do you make of such cruelty what do you remember from that time I mean it was horrible. I think, you know, coming back to the point of low value of human life, they tried to
Starting point is 00:12:28 kill him. It wasn't, it wasn't, there was no holding back. So I just watched someone, it wasn't just one, but there was a main person and then there was a few others that piled in. They, they just, they tried to kill him in front of me. We were eating sandwiches on a staircase at the school, out of staircase. They were not coming up to me.
Starting point is 00:12:59 And then I just had to watch and I couldn't help. It was one of the saddest, most difficult experiences. It just was, it's just awful. Just like that, life can end. Yeah. It could have been you. Yeah, I think, so I've had a life, near-death experience where I almost died. I was in 2010
Starting point is 00:13:25 And I think I think that and I broke my neck and I go to that story in a moment, but this was this was different. This was a this was This comes back to the low value of human life part where If someone had killed my brother if that person had beat him to death, which which he was trying to do It life would have gone on. You know, that's like an insane thought in an American, maybe in some tough neighborhoods, but for the most part, it's, uh, it's another thing. Yeah. The brutality of that, the, the mundaneness of the brutality. Yeah.
Starting point is 00:14:03 It makes you think of all the places in the world that that's happening. Exactly. And all the beautiful people that just disappear. I always say to people who have an opinion about America that no, this is a really bad country or whatever. And I say, look, please go try another country before you say that.
Starting point is 00:14:24 Not to say that America can't get better, but please go try another country before you say that. Not to say that America can't get better, but please go try another country because not having that perspective, or having a perspective that, I don't know, duck a chip on their shoulder about the country that they're in. Okay, go try another country and then come back and tell me. Pick any country. It doesn't have to be, it doesn't have to be some very violent country. You go pick any country. And you just realize that actually the world doesn't think
Starting point is 00:14:53 the same way that America thinks. And you're gonna just learn a perspective that I think gives you a better way to critique where we live in America. Yeah, it's humbling. You said that your dad was a roller coaster of affection and then verbal abuse. Walter Isaacson quotes Barack Obama who said,
Starting point is 00:15:14 someone once said that every man is trying to live up to his father's expectations or make up for his father's mistakes and I suppose that may explain my particular malady. Is part of that ring true for you? Well, I thought you were going to say, we thought you were going to end the sentence was live up to my father's expectations. This is what most people say. But then you said the second part which is make up for his mistakes. And I think that's actually, that one is, that one rings true for me. Um, he was really, he's still a liability, but I don't connect, I'm not connected to
Starting point is 00:15:50 him, but he's very, um, uh, he taught, he taught me the phrase I used to have was he taught me what not to do. So I still actually learned a lot. What, what kind of human not to be, what kind of actions not to take. And so that kind of closer to living up to his mistakes, but it's, but my father was such a train wreck that it's not really mistakes. It's like intentional actions of what not to do. Okay, don't do that. But there's still the trauma of that, you know, it has an effect on the
Starting point is 00:16:27 human psychology and can permeate their time. So it has probably complex, indirect effects on who you are, the good and the bad. Is a critique that my friends give me, which is when they're talking to me, I kind of just drift away. That just, I'm still looking at them, still nodding, might even respond to their, to their, to them in their conversation, but I'm actually not there. And I, I've realized that actually that would grow up because my father would just verbal I've realized that actually that would grow up because my father would just verbal, abuse is one way to say it, it is abuse,
Starting point is 00:17:09 but it's more just verbal diarrhea for you for hours and constantly saying, do you understand? Like he wants to make sure that I'm paying attention. So I train myself to look like I'm paying attention, but I'm not. To disappear to some place. Disappear to some place. Wherever that is.
Starting point is 00:17:27 Yeah, and I do that less and less of a time, but I... But that path has been paved somewhere in your mind at childhood, so it could be easy to walk down it. You and Elon were close growing up, you're still close. What did you learn from each other? How did you compliment each other? Yeah, I think we are a good compliment. I'll talk to myself first.
Starting point is 00:17:53 My strength is definitely on the social side. I love the gathering place. And I love putting people together in person. And I love to have vibrant debates and conversations of doing that forever and including some fun parties and stuff where I bring people together and I really kind of want people to have fun and be, but be vulnerable in a, in a, not just like silly partying just but actually like let's all connect. The definition for me of a good party is people laugh and cry.
Starting point is 00:18:25 Like I want to have people have an emotional connection. I go to Burning Man every year and there's no question you will cry at some point during Burning Man. No small talk. No small talk, exactly no small talk. You're totally right on like most parties, not parties, but most events you go to are like clubs, these sort of night clubs. And I never go to those and my joke is, why would I want to go to a place where I pay to shout small talk in the dark? That's a good line.
Starting point is 00:18:55 So it feels like the only reason I enjoy those places is the full absurdity of exactly that. Right, it's totally absurd. What are we doing? What is this? What is this like? But I have, so my compliment for my brother was just bringing joy and social connection.
Starting point is 00:19:14 And he's truly, he's an engineering genius. I've worked with him forever and we do compliment each other. You just came out with a cookbook. By the way, thank you for giving me my first cookbook. I feel legit. I love that this is your first cookbook. I'm gonna keep it on the counter
Starting point is 00:19:32 and it's gonna give me legitimacy. But anyone comes over. Hey listen, I'm basically a chef now. That's right, exactly. When did you first fall in love with cooking? I started cooking when I was 11 years old. My mom is just, she's wonderful, but she's self-admittedly a bad cook.
Starting point is 00:19:53 But at the time it was, and I think anyone with kids that goes through this, your kids just want something that, spaghetti bolognese or a burger or something. And my mom would do brown bread, plain yogurt, and boiled squash, you know, like the absolute most disgusting things that a child could imagine eating.
Starting point is 00:20:15 And so I said, can I cook? And she said, yeah, if you wanna cook, no problem. So I went to the grocery store and I've, back in those days, the butcher's after the grocery store, I went to the butcher and I said've, back in those days, there's a butcher separate to the grocery store. And I went to the butcher and I said, you know, what can I cook? And he pulled out a chicken and he said, this is the easiest recipe for you just put it
Starting point is 00:20:35 on a pan in an oven, a hot oven. Cause back then the ovens weren't necessarily like 400 degrees or 450 or whatever. And put it in a hot oven for one hour and enjoy. That was it. And so I went home and actually I also brought some french fries, I'll tell you that as well. So I was like, I'm a kid, of course I want french fries.
Starting point is 00:20:58 So the roast chicken was french fries. And the chicken came out and it was just fantastic. It was. Absolutely fantastic. That's incredible. Yeah. Yeah. You didn't screw it up the first time. First of all, I think that's also kicks off the magic.
Starting point is 00:21:11 Yeah. Like if you screw it up and you're like, oh, maybe this is not for me. So for me, it really did kick it off. Start it out on a high note. Yeah, right, exactly. But I could tell the French fry pie, which was a disaster.
Starting point is 00:21:24 So I cooked the French fries, but I didn't heat the oil first. So I just put the potatoes in the oil and I waited for it to heat up. And I just was throwing up later that I just can't, your body can't ingest that much because it sucks the oil then. Oh, oh. And so that was a disaster, but at the time it tasted good.
Starting point is 00:21:42 The man, the real magic, which I also found was wonderful, was when I cooked, you know, a brother, my sister, my mom, all very, very busy, very intense people would sit down and we would have a meal together. And I was like, wow, this is a powerful, it's a very powerful thing that I've now got where in no other way could I have that connection with my family. I mean, obviously we stay connected, we're very close, etc. But in no other way can we sit down and just talk about things or talk about whatever's on our mind or
Starting point is 00:22:16 just to just not even talk, just to just to be in at the table together. And I've done that now through my whole life, my kids, still four, my family, and we will do gratitudes at the beginning of our meal. And it's just, I think what kept me cooking, what made my love of cooking so great was actually the fact that we would sit down together and be present with each other. And I'm also just also hard with that too.
Starting point is 00:22:46 So I also get to be present. What is that about food that like brings people together and not just together, but like really together where you're like paying attention? Right. Like what is that? What is it? Why is it food?
Starting point is 00:23:01 Like what else does that? Sometimes maybe alcohol can do that, which is a kind of food, I guess. It's probably an experience. Yeah, but I think alcohol is different because you use these standing when you're doing alcohol. So you're like, you're socializing, but it's kind of, you're just gonna stay
Starting point is 00:23:13 in more in the small talk zone. Yeah. Right? Whereas if you sit down, and I see this in my restaurant in the kitchen in Boulder, where we have every viewpoint or we go to Denver, every viewpoint, we're in Renshaw 1 in Chicago, every viewpoint or go to Denver, every viewpoint, when we went to Chicago, every viewpoint. And the physical presence of someone being with,
Starting point is 00:23:33 right there is people are just, they're just very different, absolutely different to what they are online. I think we all know the difference between, you send an email to someone and they misunderstand the email, right? That you know, if I just to talk to the person that would have been fine. Well, this is now happening at scale, you know with all of these these these
Starting point is 00:23:56 pretty cool trolling or whatever and I have I've I've sat at the bar and I've had a I've sat at the bar and I've had a hardcore Trump supporter and I'm just curious. Just like, let's have a talk. I'm not a Trump supporter, but tell me more. And it actually draws the conversation out because you're there for an hour or longer. So there's no rush to get the answer. And I think that's a big difference.
Starting point is 00:24:24 I've had one time where just a couple months ago, I had someone, I was sitting at the community table, we have a community table in the restaurant, and he was, I didn't know him too well, but he asked me, did I know that 9-11 was a conspiracy and it didn't really happen? It didn't happen, yeah. And I was like, huh. So actually, I was at 9-11. I was, I was, I mean it didn't really happen. It didn't happen, yeah. And I was like, huh.
Starting point is 00:24:46 So actually, I was at 9-11, I was, I mean, I was at 4, I was like, I was there, physically there, so it's like, no. Allegedly. There's no doubt in my mind. Okay. But I didn't wanna interrupt his, what he had to say.
Starting point is 00:25:01 So I let him talk for five minutes, six minutes, seven minutes. And again, you're there for a while. So he didn't want to rush to jump in and argue. And then I shared that I was there. And I think because I had been willing to listen to him, he was willing to listen to me. And I don't know if he changed his mind, certainly doesn't change my mind, but
Starting point is 00:25:27 it was actually a pretty cool conversation to kind of get into each other's mind. Well, I think you connect on a different level, not on the level of like the conspiracy, but on the level of basic humanity. Yes. Like that's what you really connect on. And then it's almost becomes interesting and fun that you can exchange ideas, even crazy ideas, out there ideas, and kind of play with them.
Starting point is 00:25:50 Yeah. Where humans are good at that. Yeah, exactly. I like the term play with them because what you're not trying to do is shut the conversation down. You're also not trying to. Talk down to me. Yeah, exactly.
Starting point is 00:26:04 Like, ah, this Like, let me just be nice while I totally disagree with this person. You can do that for a few minutes. You can't do that for two hours. And there's something like about food that completely, I don't know, it must be evolutionary. It makes us vulnerable in a way that even just standing there for a prolonged period of time doesn't. There's something about, you know, like when the animals gather to the water or whatever,
Starting point is 00:26:35 like this kind of experience where you're just like, all right, let's just acknowledge together that we need sustenance. Yeah. And somehow that kind of grounds us to like, we're just a bunch of descendants of apes here just kind of like grateful to be alive, frankly, and grateful to be consuming this thing which keeps us alive. And in that context, you can talk about all kinds of stuff. You can discuss flat earth and enjoy it.
Starting point is 00:27:06 Absolutely. Absolutely. In fact, one of my favorite things to do is you do a Jeffersonian style dinner, let's say five or six people. Sometimes people will break off individual conversations. That's actually when things break down. So that's when you kind of go back to small talk. Like, oh, I'm stuck to the next guy.
Starting point is 00:27:24 I'm just going to back to small talk. Like, oh, I'm stuck to the next guy. I'm just gonna do a small talk. What you need to do to really create a great conversation is one conversation at the table. And that's where, uh, you know, I'll, there'll be some, some, uh, simple questions that I'll say, I'll say, you know, what's your middle name? And you'll be amazed at the stories you get from that, but it's, it's about creating vulnerability. Yeah. So they're like, Oh, no one's ever asked me that before. So then they, they become vulnerable.
Starting point is 00:27:48 And then, then something as simple as what's the most fun thing you've done recently and what is the most fun thing you're looking forward to. And I have gotten into with those prompts, I've gotten into hours long discussions on God. I've gotten into hours long discussions on God. I've gotten into hours long discussions on love. I've gotten into hours long discussions on anger. It's actually amazing when people are just asked a question like what's the most fun thing
Starting point is 00:28:19 you've done lately? Well, why would anger come out? Well, actually they're in a vulnerable place so that it'll just kind of come out of them. So you get to see this. You get to see this at the kitchen and then you said Boulder, Denver, Chicago. Yeah, and we're gonna open in Austin.
Starting point is 00:28:32 In Austin, that's what I saw. When? In October is the goal. In October is the goal. Well, I mean, speaking of characters and human beings, Austin is fascinating. I forget how long ago, a couple of months ago, I was just sitting at a bar and the two people were talking
Starting point is 00:28:50 and they were talking about Marxism. And it turns out that they're anarcho communists, which is the thing. And I got into this conversation. Communists are like drugs. That's a good question to ask. I think I know some of those. Anyway, they're beautiful people. I think I know some of those. Anyway, they're beautiful people.
Starting point is 00:29:07 I think they're local from Austin. I don't know the depth of their personal experience of the different kinds of communist-like systems. But it was fascinating to listen to and then get to know them and the humanity, the weirdness, the characters. I mean, I love it. One of the reasons I really love Austin, I decided to be here is just the cliche thing
Starting point is 00:29:31 of keep Austin weird. I mean, there's a lot of weird characters. I love it. I think that I've talked to a lot of Austinized who've been here forever and I'm like, man, you gotta hold us accountable. We gotta keep this place weird. 100%.
Starting point is 00:29:44 Which makes the restaurant seem great because you have all these characters come in. It's great. So I look forward to that. But you were saying like, you get to see humans in real life interact. That's one of the beautiful things over food. In the book you write, Picasso once said,
Starting point is 00:30:00 the meaning of life is to find your gift. The purpose of life is to give it away. Then you wrote that you believe food is a gift we give ourselves three times a day. Can you explain that? Yeah, I think it's one of my most powerful life lessons is we have to eat. So it's not like you have a choice. You have to eat. And so what I choose to do is I'm gonna choose to make it a gift to myself for each meal. And most of the time, the best gift is with friends, with family.
Starting point is 00:30:34 So we'll have to cook some scrambled eggs in the morning with my daughter or we'll have dinner with our family. To me, it's a gift we give ourselves three times a day, you know, at least, but for the most part, three times a day, let's make it a good one. What makes it a good one to you? Like what aspect of it makes it a good one? Well, first, definitely eating with people.
Starting point is 00:30:55 So that makes it a good one. So eating as a, in a restaurant, or it doesn't have to be my restaurant, we have the energy of people around you, energy of the town, people you don't know creates a little bit of a vibe. You mentioned the watering hole analogy that animals like sipping at the water.
Starting point is 00:31:15 But there's an energy to that because they're also like looking around going, is am I just about to be eaten? Yeah. So there's, they're all in it together, but we need to have water, but there's still a little bit of tension as well in the background.
Starting point is 00:31:30 And I think that's what restaurants do. It's a very, very subtle version of that. You're in a room with strangers. And you're a little cluster, okay, fine. You guys are connected in it. But you're in a room with strangers, and it's just something that adds that energy to the meal.
Starting point is 00:31:46 Yeah, you're a little bit wondering like what does everyone else think about our little cluster. Right, like are we too loud or just, you're also just people are random so something random could happen. And also depending on your personality if you're an extrovert maybe you want to show off to the other clusters. You're right, exactly. Yeah, absolutely.
Starting point is 00:32:02 Totally right. I mean, you know, look at the other clusters. You're right. Yeah, absolutely. Totally right. I mean, look at the cowboy hat. I mean, actually, I'll take my hat off when I want to have a quiet meal and I can leave my hat on when I'm... So you're aware of the lot of the hat? I'm aware of what the effect it has. Yeah, absolutely. Everyone turns.
Starting point is 00:32:15 That's right. And then it's back to the watering hole because when you wear a cowboy hat, you just might actually not... Yeah, I'm like, they're going to me first. Yeah, noon, I love it. I gotta tell the story. So this is a talk to the craziness of being in the restaurant world where you're sitting at a table
Starting point is 00:32:36 and anything can happen in the restaurant. So there's one time, like 15 years ago, the guy comes up to us and says, he'd like to propose to his wife, his girlfriend. Um, and, and, uh, and so we, we said, okay, cool. That we've done this before. We'll make sure it's all set up. Six PM kind of reservation.
Starting point is 00:32:55 So she shows up and, uh, we, we give her a glass of champagne and just said, yeah, we didn't, obviously didn't want to spoil the surprise. So we just doing it every weekend, but then he doesn't, then he doesn't arrive. And they were like, oh man. Now we're like, don't, don't leave. Can we get you another glass of champagne? We do everything we can.
Starting point is 00:33:12 Because the guy was obviously earnest earlier. We're just, is he stuck in traffic or whatever. And coming through the back door of the restaurant, which is, you're not allowed to come through the back door of the restaurant. A marching band from the school of the university like comes through the restaurant, which is you're not allowed to come through the back door of the restaurant. A marching band from the school, the university, like comes through the restaurant, you know, full on brass band and the whole thing. And, and, you know, he gets down and he proposes. And it's, it's, it's, it's, it's beautiful, sure. But it's also like, man, this is chaos. This is insane.
Starting point is 00:33:41 And we would never have said yes to this if he'd actually told us what he was going to do. Well, sometimes in life, you have to do it and apologize. You do it and apologize, but that toast to that kind of, what's the crazy thing that could happen in a, it's subtle, but it's still there. So in 2004, you opened the kitchen. It's an American bistro restaurant. What was it like?
Starting point is 00:34:01 What's it like running a restaurant? The good, the bad, and the ugly? What's the easy? What's the like running a restaurant? The good to bad and ugly? What's the what's the easy? What's the fun and what's the hard? I think the thing that I absolutely love about running the restaurant or eating a bit running the restaurant is the tangible reaction from from people and You know, you also kind of know when you screwed it up and you also know when you got it right. So even it's kind of a weird way to say this, but even if the customer is unhappy,
Starting point is 00:34:32 you know whether you got it right or wrong. It's not just about the future making, but it's about the person's psychological state. And you'll do something that you'd know that was done well. And their psychological state is just a very happy place and they love it. And you're like, huh, interesting. That's not how I would have reacted to that dish.
Starting point is 00:34:57 And then the other way around, and I got that right, and that person's just really unhappy today. Yeah, and it's so hard to read humans because you have to, if you got it right, that can look a million different ways, depending on the emotional rollercoaster that humans living through.
Starting point is 00:35:17 Like I've been some very low points and I've gone to like a restaurant alone and just sitting there and be truly happy with just the zen aspect of it. And it was just a great, like a great steak or something like this. And maybe to other people around me would look like I'm very unhappy just because I'm within myself. Yeah, within myself, but I'm truly happy
Starting point is 00:35:44 within that struggle. So yeah, it's interesting, but you can kind of tell. Yeah, you can tell. And what you mentioned being at the bar, one of the most gifts that bartenders really understand that. You know, it goes beyond, but what's also great about a restaurant, it goes beyond the one time experience that you walk in and you have that experience is The good bartenders they remember you. Are you in a few months ago? And this is kind of your thing you might need a little time and Other other people will come in they want a conversation
Starting point is 00:36:16 Yeah, or other people come in and they're going through a divorce and they just want to be sad for a moment Yeah, a scotch. Yeah, and it's like, it's amazing what you learn in the, in the restaurant world to just be connected to humanity. Yeah. What is that about bars? That's a different experience. She said the table, the communal. The table is when you connect with people,
Starting point is 00:36:39 learn about each other. Bars, you can sometimes do that. You can talk left and right, but you have the freedom to always break free. Like you can say, oh, okay, great. I'm gonna go back to my meal. So it's kind of like that. It's like a friend you can turn on and off at any time,
Starting point is 00:36:55 because at the bartender knows that they're trained. Like if you want attention, I'm gonna give it to you. If you don't, I'm gonna stay away. If you wanna be chatty, I'm gonna be chatty. If you wanna be completely in your head, I'll leave you in your head. But there's also strangers kinda next to you that you kinda, there's a feeling with a bar
Starting point is 00:37:11 that you're kind of alone together. Yeah, and you can reach out. You can add some conversation or you can choose not to. And you can exit quickly. You can exit, you can exit. Exactly, it's a really good exit. So bars are wonderful. And I love going to a bar by myself after work. I might have a scratch, might even not even have alcohol,
Starting point is 00:37:32 just have something. And I just, maybe I'll have a snack or something before dinner, because I'm going to go home and have dinner with the family. And that 20 minutes, it's just an amazing state change from daytime to nighttime. If I went straight home, I'm like still in my head and I'm just trying to get grounded and I'm not as pleasant of a person. So there's another powerful use of a bar,
Starting point is 00:38:00 it's just like a transition time. But I mean, it would be remiss not to mention the other use of the bar is just like a transition time. But I mean it would be remiss not to mention the other use of the bar which is like when you're going through some shit in life and you just go, I mean that sort of the, it's the cliche thing. I've been so sorry. On your story? Exactly. The real thing. But like the bar makes the melancholy somehow like rich and beautiful and like it's you feel heard in the silence.
Starting point is 00:38:27 Yes, you feel heard. Like I said earlier, the people going through a divorce, they don't know where else to go. Yeah. These are mostly men, sometimes women will do it, but mostly men will do this and women have other ways of processing it, but they want a place to be sad, and a place where they could feel comfortable talking about it. If they weren't there,
Starting point is 00:38:52 they're certainly not gonna go into too much detail, but they just wanna say something. And the bartender is there for them. Yeah, you don't know where to go. You don't know where to go, exactly. The bar, yeah, you're right. For for men especially is a place to just go. Yeah. And just, I don't know, what is that?
Starting point is 00:39:10 I mean, I still do it myself where if I'm at home and I'm, you know, don't have a work thing that I got to deal with and I don't have kids and I don't have my wife or a family around, I don't often cook for myself. I actually love going to a bar by myself. I have a glass of red wine and I have, you know, these don't have starter appetizer.
Starting point is 00:39:36 I just have like a main meal. And I just take in the energy of the space. It was my restaurant, someone else's restaurant. I just take in the energy. the space. It was my restaurant, someone else's restaurant. I just take in the energy. And it's so much better than being home and doing the TV on. No, no, no, no. I wanna be out in the restaurant.
Starting point is 00:39:53 I wanna feel the energy of the town. The other thing that restaurants teach me is there are the front lines of the economy or what's the better word for it? There are the front lines of the economy or what's the better word for it? Just like the front lines of the energy of how things are going. Oh, like of a people's in general. Like it doesn't necessarily mean this part of town,
Starting point is 00:40:16 but it could be the entire society. Exactly. So you can go into a restaurant and I'll use a simple example and why is the restaurant empty? Ah, there's a football game going on and there's such a large number of people want to watch that game that the restaurant is quiet or it might be like another World Series or something. And you're like, wow, that's so interesting. You can actually watch in America, of course, American humanity, you can watch them move in their patterns just by being in the restaurant.
Starting point is 00:40:48 Yeah, yeah. And then another time you might be in a restaurant and he's just jamming. And it's a Monday night and you're like, what is the energy that created this on a Monday night and maybe even on a cold February Monday night, what is it? And sometimes you can't find out, but you can feel it.
Starting point is 00:41:06 And it's my front lines of humanity that I also just really love about the restaurants. Yeah, it could be empty, it could be full. Empty bars, there's a magic to those too. Yeah. You could still feel that energy, I don't know. I actually prefer empty bars than full ones. It's just you and the bartender.
Starting point is 00:41:24 I mean, some of my greatest experiences is just the quiet bar, which is me and the bartender and they're doing their thing. And I've seen so many, I've almost like through osmosis somehow feel the stories that that bartender has seen, has felt, has heard, know that kind of stuff. I mean, that it's not to be sort of like spiritual about it,
Starting point is 00:41:45 but it seems like it's in the walls or something. Like there's the histories felt. And some of these bars are actually very old and it's wonderful. Like you're mainly in Europe like this, but there's a couple in New York city, few hundred years old and you, and they're still operating nonstop for that long.
Starting point is 00:42:00 And man, you feel it. Yeah. Let me ask you some questions about ingredients. What's your favorite ingredient to cook with? For me, cooking is an art, right? So you'd be like asking me, what's my favorite paint color to use? It's not that it isn't like, there isn't one.
Starting point is 00:42:18 It's more like when there is one, it really is one. You know, like there's peaches on the cover of this cookbook. Those peaches, those were in August, Colorado peaches. It just doesn't get any better than that. On that day, at that moment, that was the best ingredient. But that only lasts for a week. And then they don't taste so great.
Starting point is 00:42:39 Yeah. But damn, they're so good in that moment. And you just can't stop wanting to use that ingredient. They look really good. They're so good. What's your favorite fruit? I love veggies and fruit. What's your favorite fruit?
Starting point is 00:42:55 I love a smoothie bowl. So I do sort of berries, raspberries. But I use fruit more in the form of a smoothie bowl than I eat fruit that often. I like an apple or a banana, but for the most part I prefer the blended. Not me, I love the way you casually said it like an apple. A good apple is pretty great. For me it's a problem I think.
Starting point is 00:43:18 Probably cherries number one, probably, what do they call, Granny Smith apples number two. Oh yeah, those are great. But try it, when it sometime comes to Colorado in August, and when you try those peaches, it is like heaven has arrived in your mouth. It is so ridiculously good. But just for a week in August.
Starting point is 00:43:42 Just for a week, you can't have it all year long. Okay. What about veggies? You wrote that Chef Hugo, But just for a week in August. Just for a week. You can't have it all year long. What about veggies? You wrote that Chef Hugo that you worked with the co-founder in the kitchen with, taught you the power of a good vegetable. What's the power of a good vegetable? So I've trained in New York as a French chef, but it wasn't very much ingredient-focused,
Starting point is 00:44:00 it wasn't very much sourcing focused. He came from the River Cafe in London, which was one of the OGs for the farm to table, and still going strong today. And he taught me the value of getting to know farmers and getting to know vegetables from that farm versus vegetables from that farm. And they're actually different. Soil's a little different, the way they grow it a little different. It's the opposite of the industrial machine where everything needs to look exactly the same. And sometimes you'll get carrots that are kind of ugly and deformed, but there's much sweeter than the carrots you get for other
Starting point is 00:44:38 purposes. So you might get carrot puree out of that and then you take carrots that are more typical in shape and size. You might roast them for dinner. So it's the appreciation for vegetables in general. Um, I probably would say carrots is my favorite just because I've used, that was an example of one where I've really had to learn how to use the, the, the, the different types of carrots that come from around, from all of our farms. And, um, it's fun. You know, it's a fun ingredient. the different types of carrots that come from all of our farms.
Starting point is 00:45:07 And it's fun, it's a fun ingredient. If you just went to the Whole Foods or just went to a grocery store and you just got exactly the same carrot every time, less fun, but go to a farmer's market and see what you get. And you'll see they're quite different. Yeah, carrot for me is probably number one. I have Riggers detailed rankings for fruit and veggies. That's amazing.
Starting point is 00:45:24 We'll get into it now Well, I am the kind of person that would have like a spreadsheet for that But I'm mostly just making fun of myself, but I do love carrots. I wish they weren't So full of carbs, but I'm not I'm just not anti carbs, you know, I think the anti carb Yeah, yeahcarb, yeah, yeah, yeah. Yeah, I think they played a role. You know, like I am a great friend who's an amazing doctor and he did some tests for me and everything. And it turns out I have a gluten allergy. And I was like, okay.
Starting point is 00:45:57 So what that means is I shouldn't eat gluten. It's like, yeah, it's like, okay. But I also have hay fever. And that means I should not go out into nature. So it's like, nah, I think I'm going to go out into nature. And maybe what I'll do on bread and pasta is like the true carbs. I'll, I'll just have it when it's really good. Because when it's really good, it's really good and you don't want to miss
Starting point is 00:46:26 that. Most of the time, okay, I can find some crummy bread or whatever, I can skip that part. But I find all of these diets are like, no, none of this or super this, super that. I wonder if they're just like a, like a, people are just looking for something to hang on to. But these diets have been around forever. And if they work, then we would know that. I think one of the biggest problems with diets is it adds stress when you do have that perfect bowl of pasta. If you have categorized yourself as a low carb eating person,
Starting point is 00:47:00 you might be very stressed about enjoying this thing when you should just let go. Let go, this is your cheat day or whatever. And I've heard that. you might be very stressed about enjoying this thing when you should just let go. Let go, that's just your cheat day or whatever. Yeah, yeah. And I've heard that and actually I have friends who do that, their cheat day, and I say to them, I'm only gonna hang out with you on your cheat day
Starting point is 00:47:13 because that's when you're actually fun. Yeah, I mean, I would say like for me, there's things that make me feel really good, but they're not rules. They're not, they're like go to favorites. In terms of diet and so on. For example, I've mostly been eating once a day for the longest time but that's not a rule. It's completely flexible and I've mostly been eating very low carb. Okay but you must be eating a lot of food in that one meal.
Starting point is 00:47:44 Yeah, it's not because it's usually a very one meal. Yeah, it's not, you know, because it's usually a very sort of meat heavy. It's not like portions are not that big. But your body needs food. Yeah, body needs food. So you're talking about like 2,000 calories. What you find out is like that dinner is like the most social time of the day.
Starting point is 00:48:01 Yeah. I mean, I have kids in the morning. So if you have kids, it's for sure a morning experience, but if you don't, then you're right. Yeah, but like you said, I deviate, I'm more afraid of missing the perfect dessert, the perfect breakfast, the perfect, bowl of pasta, pizza, all that kind of stuff. And I don't think of it as a cheat day.
Starting point is 00:48:23 I think it's- Well, if you're eating one meal a day, you can eat whatever you like. Well, I wanna make clear that it's not one meal a day always and unlike this very strict thing, it's you always have to be open to the experience, to the new experience. Otherwise you do miss out.
Starting point is 00:48:41 But just like you said, hey, fever. Like I think if you want to be really safe, you should never leave your home. Yes, just wrap, wrap, we learned during COVID. If you wrap yourself in cotton wool in your basement, Yes. You're not going to die from COVID. You might die from a lot of other things,
Starting point is 00:48:57 of pure misery. Yeah. Well, you might live forever. Right, we don't know. But it certainly doesn't maximize the joy of whatever makes life worth living. It doesn't maximize that. Yeah, exactly.
Starting point is 00:49:11 You wrote in a book that Anthony Bourdain was one of your heroes. Can you speak to what inspired you about him? Yeah, he wrote a book called Kitchen Confidential in the 90s. I was in cooking school at the time. It was so, he romanticized the kitchen, the cooking in the restaurant so well.
Starting point is 00:49:34 His writing is great. So he kind of got me into like, oh, that's cool. I want to do that. That was, it was cool. So I got into cooking school, got more engaged in it. And I was like this headless FOMO feeling of I wanted to experience what it's like to be in the back of a when you're cooking school, you are, you're in the back of a, they had a restaurant, we would serve people, but it's not the same thing as actually being in a, like a real
Starting point is 00:50:00 restaurant. It's like you're in a submarine with with you know your your teammates and you got to win tonight Like it's a real it's a real energy. And so that that was a big inspiration I followed him over. He's so sad that he chose to in his life But I also had met with him a few times not not like one-on-one over dinner or anything but just like met with him and and I Just felt his love for food and truly, his love for food. He gave the advice of, don't be afraid,
Starting point is 00:50:31 get excited and cook with love. Yeah, I've used that phrase, especially the cook with love one. I mean, one of the things about, which we talked about this earlier, where you get quick tangible feedback from a customer when you're in the restaurant. I know when I didn't put love into that dish.
Starting point is 00:50:52 I know when one of my line cooks did not put love into that part of the dish. I know when that expert person did not put love into looking at double checking the dish before putting it on the table. I, you just know. And cook with love is, when you do it for your family,
Starting point is 00:51:08 oh, actually, especially when you do it for your family, the food doesn't have to be perfect, but you're cooking with love. That's why you love scrambled eggs. I do that. That's in the book, Campbell's Scramble Eggs. Yes. You promised to make me scrambled eggs,
Starting point is 00:51:23 and I'm gonna hold you to it. That's great. Ha ha ha ha. A cooking school you mentioned, scramble legs. Yes. You promised to make me scramble legs and I'm going to hold you to it. That's great. A cooking school you mentioned, the French Culinary Institute. I heard it was a bit of a rough experience in parts. I would call it, it's not a rough experience in that. In a beautiful way. Yeah, it's exactly. It's not like I'm a victim of it. It's Exactly, it's not like I'm a victim of it. It's rough in that they intentionally make it rough. So the school costs the same price as Harvard to go to. You show up, it's an 18 month program.
Starting point is 00:51:56 You are allowed to drop out at any time, you don't get your money back. 25 people started, six people graduated. And the people who graduated, I graduated, but man, there were times when I'm like, I can't handle this. I would literally say to my friends, oh, I gotta go to Cookies School.
Starting point is 00:52:15 I'm gonna go get screamed at for the next six or seven hours. And I had this little French chef who was my nemesis. Does he still live in your head somewhere? He still lives in my head. Exactly. He's only 5'2". And I remember him screaming so much at me that he's like the short guy, I'm 6'5". The spittle would land on my face and I would just have to sit there, stand there on my face. Nice. And I would just have to sit there or stand there and take it. It was a very humbling experience. I did learn though that it just that's it's intentionally rough so I took a little bit of the um edge of it one day when that same
Starting point is 00:52:59 chef had come over to me and said move over a little bit and I moved over and he took my carrots whatever and started just chopping everything and it's like perfectly and then he said okay he can come back and then he went over to someone else and started screaming at them saying that look even Kimball can do this and you can't do this and I was like this whole thing's like a psych psycho game yeah so it did take the edge off when I And I was like, this whole thing's like a psycho game. So it did take the edge off when I realized there was, the guy was intentionally
Starting point is 00:53:30 trying to break you down. And they do this apparently in the army. I've not been to the army, but they need you to, they need to break you down. Everything you know is worthless. So that then we can teach you and you can come out of it with what actually we want you to know. Are there specific technical lessons you remember,
Starting point is 00:53:49 you learned from that? Sort of how to cut carrots or how to approach food, how to prepare food, how to think about food, how to carry yourself in the kitchen. Well, all of those things, I think that the, one of the most beautiful lessons was actually scrambled eggs. So there's different layers of chefs.
Starting point is 00:54:12 So they're all master chefs. They're all very well-known people and everything, but Alan Salton was one of the chief, like main, main guys. And he just passed away from master chef. And everything kind of stopped when he would show up in the kitchen and he would teach very few things. And all of the other chefs who were, you know,
Starting point is 00:54:32 the same ones that were screaming at us, just like, it was like the Red Sea parting. Like they have total respect for this human and he can do it every once. And the one of the things he wanted to teach was how do you make an omelet, a French omelet? And it's really fundamentally the same thing. It's a soft scramble that you fold.
Starting point is 00:54:52 And the love that he put into the time with us, and of course he's a legend. There were moments like that where I'm like, wow, okay. He also, he also just like the other other ships didn't have any concern berating anyone So he berated our master chefs nice saying I don't trust these people to teach you how to make scrambled eggs So I'm gonna do it instead What I mean, can you speak to that cuz you know a lot of people hearing this would be like scrambled eggs Like why do you need to be a master chef to really make scramble eggs? Yeah.
Starting point is 00:55:28 Well, first of all, for me, it's a learning journey forever. So I make scramble eggs. I mean, I've made it 10,000 times or more or whatever. So it's like, Gero dreams of sushi, Kimball dreams of scramble eggs? Pretty much. Okay. So I will, I will wake up and be held accountable by my kids to make scrambled eggs. So it happens every morning.
Starting point is 00:55:54 And it's, I know all the steps, muscle memory level kind of steps, how much, while I know it. And then I'll cook it. and it's very meditative for me because you have to focus. So most scrambled eggs, soft scrambled eggs recipes are 10, 15 minutes to get them to that perfect softness. And the recipe that I got from Chef Alain was something that you do in 90 seconds,
Starting point is 00:56:26 but it requires total focus. Like if you look up for a second, you're going to miss the perfect moment where you have to stop and get those eggs out of the pan because the eggs will keep cooking. And so it's this meditation and it's sometimes you hit it like perfectly But most times
Starting point is 00:56:50 Could have been a little softer could have a little firmer could have a little bit more salt could have been a little bit pepper And so so what's really fun about the morning is my kids are kind of into it So they're sort of like we we critique the eggs every morning. Do they have a rating system? We're back to this question. It's more like, and again, it's also come back to how people feel, right? So my kids can be in a bad mood and they can be grumpy.
Starting point is 00:57:15 Or it's just like a Michelin star system, like what? No, no, it's more like, oh yeah, I like my eggs a little more gooey here or yesterday was this way, but a little bit more salt, a little more gooey or yesterday was this way with a little bit more salt, a little less salt. Salt is usually the one that is because not all salts are equal. So if you are used to working with a certain kind of salt and then you're just a force for somebody to ran out of salt to use some other salt, you actually don't know how to
Starting point is 00:57:43 use it. You really want to have the same salt all the time. They have a page on salt in the book, which is fascinating. Salt is, you got to get to know your salt, you got to love your salt, and you got to use it over and over and over again, and it will teach you how to use that salt. By doing it, your own palate will tell you
Starting point is 00:58:01 how salty you like things. But if you change it up and you mix up a whole bunch of salt, you've now multiplied your learning path. So for me, my favorite salt is kosher salt. And I like to use that all the time. And if I ever change it, I might sprinkle a little bit of mold on salt,
Starting point is 00:58:19 which is a crunchy sort of a flaky salt. But it's more for that when you're actually eating. For the texture. Yeah, it gives you texture as well as salt, exactly. You wouldn't use it on scrambled eggs, but if you switch out your salts, it's a different weapon. Yeah, yeah, yeah. I need to learn it.
Starting point is 00:58:37 I like how, usually there's wine connoisseurs. You're saying, you're going back to a sort of farm to table when you're talking about carrots. In that same rigor and nuance, you have to consider the different farms involved for the carrots. In that same way, you have to consider the different salts with like- And also not even orcocial salts are the same. It's the particular salt that you like. Get to know it. Get in a relationship with it. It's like great. You will learn so much. In terms of the measurement, the proportion, the amount of salt you put in, are you doing that
Starting point is 00:59:19 like exactly or are you doing it by feel? No. So it's by feel and that's where you get the relationship. So in fact, I have a the book in the cookbook I have QR codes that people can scan because what I struggle with recipes is they don't they don't teach technique right they can they can describe the technique but they don't teach the technique because it's it's a technique it's not a recipe and so one of the one of the lessons is how do you salt a steak? The answer is not, here's a teaspoon and you do it this way. The answer is use kosher salt so you can see with your eyes, because they're little flakes, how much salt is on your steak
Starting point is 00:59:59 and then taste it, we cook it and then taste it. And now, do you think you need more or you need it less? Okay, now next time, put a little more on it because you can see it. And it's about learning the fact that you want to be able to see how much salt is on the steak so that you can then train yourself for the future of how much salt you want to your steak.
Starting point is 01:00:18 Yeah, but then the steak and the salt kind of dance together. It depends on where the steak came from. That's true, all the thickness of the steak, that'll make a difference. But for the most part, if you learn, if you're able to see it, versus table salt, for example, this just disappears,
Starting point is 01:00:33 you just can't see what you're putting on your steak. You can't really learn as a result. I think you talk about roast chickens where your love of food began. Well, what about steak? I love a good steak, it's so great. So in the French school, you add sauces and all this kind of stuff. And in boulders when you realize there's a beauty to the basic ingredient.
Starting point is 01:00:55 Simplicity, yeah. Like a good New York strip from a good rancher that, you know, there's a lot of discussion controversy on how cattle should be raised. And we have a very different approach, which is we know how our cattle are raised. We go to the farm. We get to know the rancher. And sometimes you do want to have them be finished on, like they'll be grass fed for the most part, but then there's some sort of cool recipe of fuchsia giving them that will then make them taste better. And sometimes it is actually pretty good to have 100% grass fed. I've had some amazing ranchers that show me that the flavor is all there. For the average person know might go to a whole user grocery store. I think the simplicity of a good steak, it is important to get good sourcing,
Starting point is 01:01:53 but also it's just good. What's your favorite kind of meat? It's New York strip, probably New York strip for me. Yeah, New York strip. Yeah, I like the fact that it's lean, but if you want the fat, you can dive into that little strip of fat, or you can leave it alone because you don't want it that night. And it's a, it's also a great steak for adding something like if you want to, you could either do a pepper sauce or you could do a lot of ground pepper, which gives it a peppery. pepper, which gives it a peppery, it's not sauce, but it's a peppery steak. It's a really good steak for a canvas for other things. But the basic ingredients you're playing with is salt and pepper. Yeah, pretty much. Actually, I will say there's another one, garlic. When you can, this is my favorite recipe for steak is you season it both sides, salt and pepper.
Starting point is 01:02:48 You saute it in a little olive oil, barely, barely anything. And you're getting a nice crisp, like a golden dark golden brown on both sides. The other trick with cooking a steak is don't touch it. You just put one side. When you're ready to turn it, turn it around. Don't touch it any other time. But at the end, you take a dab of butter and you crush a clove of garlic.
Starting point is 01:03:14 You don't even chop it, you just crush the clove and you put the two of them in the pan and you just roll the steak around in the garlic butter. I think that's the one. Bold move. Kim one. Bold move. I can't believe it. Bold move. What are you, since you're in Austin quite a bit,
Starting point is 01:03:30 opening a restaurant here, what do you think about barbecue? It's kind of the Texas way. Well, I would say there's an Austin way, which is an Austin way. And actually even Austin would say there's a suburb of Austin way. I think that actually the adventure of food is wonderful. I would absolutely say that Austin is one of the great food cities of America and barbecue
Starting point is 01:04:01 is one of its gifts that it gives the city. But you go to one and the other and you'll have a different approach. And that's the part I love is where there's a real celebration of the artisan. So you might go to one and they have a style that they love and they've been doing it for years and then you'll go to another and they have a style that they love and they've been doing it for years. And it's not, they're still barbecue, but they're actually different. And it's really beautiful to see that.
Starting point is 01:04:28 And that's, I think that's what food culture is. Like it just builds up over time by people who love this style of cooking. Well, I especially love the communal, like how they structure restaurants usually. Or I don't even want to call it a restaurant because it's a It doesn't feel like a restaurant. It feels like a tavern or some sort like terry blacks is like that. It's like Yeah, that will have like paper towels. Yeah, it's messy as you like and it's a whole roll of paper towels I don't give you a napkin. They know what you're getting into. Yeah, and it there's just wood everywhere and it's kind of Has this feel like this place has been around forever
Starting point is 01:05:05 It's not changing. I know it's the 21st century with the internet and all this kind of yeah Nonsense that you people are building but really this is all about the same Yes, it's been the same for generations. We're doing it the same that kind of feel Yeah, if you want to escape the world in that way and then truly connect with people one of the other things that will happen in the town like Austin is There'll be a barbecue joint that is just legendary, right and then truly connect with people. One of the other things that will happen in a town like Austin is there'll be a barbecue joint that is just legendary, right? And then out of that will come someone who wants
Starting point is 01:05:31 to do their own barbecue joint and they'll take the learning from that barbecue joint, they'll open up a new one, but it won't be the same as the other barbecue joint. Part of it says like, dude, like don't just do the same thing, like do something, what do you have to say? But also part of it says like dude like don't just do the same thing like do something what do you have to say but also part of it is if you're in the world of food like as an art form and you want to go open up another barbecue
Starting point is 01:05:54 joint you kind of want to prove yourself like I deserve to have a barbecue joint in this town I know this is one of the holy grails of barbecue. And people will follow you like they're following a musician or they're following an artist and they are excited to see what your version is and how well you can pull it off. It's like, it's actually, that's what I love. That's what I mean by like a city with a food culture that Austin has that. There's also like a legend to certain places. Certain places are more than just the food they create.
Starting point is 01:06:28 It's like, that could be a burden. They have to like live up to the legendary nature of the name. Our restaurant in Boulder, the kitchen is 20 years old. We're very well known, very well respected. And we do have to live up to the name. I think that our restaurant lives up to its name in not just the food, it's like you walk in
Starting point is 01:06:52 and you feel the restaurant. And that is also something we've just done naturally. The space is a 120 year old building, used to be a brothel and it was bookstore. I mean, like storied history. That's an interesting thing. This was a mining town, right? So back in 1800s, this was built late 1800s.
Starting point is 01:07:17 That sort of brothels were over. That was a thing. And so there's an actual tunnel under the basement that goes to the local hotel that would be used for going back and forth between the hotel and the raffle without people knowing. And the tunnel is now concreted up, but you can go about 20, 30 feet into the tunnel. But you go into the space and it's actually an old space. So you feel like it's been there forever. Yeah. In 2010, you had a life-threatening accident
Starting point is 01:07:51 that changed the way you see life, the world, also the way you see food and cooking. Can you tell me the story of it? Yeah. So 2010, I was 37. I had opened the restaurant in 2004 and I had loved the restaurant world, loved it. But I didn't really want to something that I like. For me, it was like chewing sawdust every day.
Starting point is 01:08:33 I just couldn't believe that I had gone from that had changed my life, I had gone back into technology and now I do do work in technology and I do love it but I found a better relationship with it. But I was really, really unhappy. From the outside, I was a sort of CEO of a startup, but from the inside I was just very unhappy. And I was in Jackson Hole and I was doing these very aggressive snowboard runs and at the time a pretty good aggressive snowboarder.
Starting point is 01:09:02 And I remember saying to myself, look, I've got kids, I need to chill on this. I'm, I think it was Valentine's Day. It's the next day, tomorrow's Valentine's Day. I'm just gonna have a nice day with the family and my wife at the time. And we went to a children's run. Do you do the inner tube run? And the tubes are small,
Starting point is 01:09:20 but everyone uses the same tube. So I'm six foot five and my kids are four years old and everyone uses the same size tube. That should have been a message to me not to get on this thing. But I went and got on it and on the first run and I went down and you're going super fast, 35 miles an hour and the tube hit the braking mats and it stopped. It looked to just stop where it was just through me. I was my my head was facing downhill. So that's created the wrong center of gravity. So instead of breaking it just through me I landed on my head. My head went into my chest like compression into my chest like that. I ruptured my spine at C6 and C7 and in like
Starting point is 01:10:10 the blink of a second I was paralyzed. I was like, like, like what? You know, just like, impossible to comprehend. And they take me to put this big thing on my halo on my head and they take me to the hospital, which was more of a medical clinic. And I'm just like, what's going on here? Do you remember your thoughts from the moment it happened to like the way to get to the hospital? I remember being, so this is one of the things
Starting point is 01:10:43 that actually the doctor said caused the most damage was I Was thrown from the tube and I and I heard this big crunch sound in my body And I knew that I was hurt But I didn't feel any pain Just as that's that's also like why wouldn't you feel pain? Because you don't have to parallelize, you don't have to feel pain. And I'm face down on the snow, and the snow is burning my face because you can't do that. You need something. And I found a way to turn myself around so that my face wouldn't be on the ground, but
Starting point is 01:11:20 I knew I couldn't move. And they said it actually caused more damage than, well, obviously the accident created the opening, but once you move your body, the blood goes into the spinal column at a faster rate and that is what caused my paralysis. But I remember that and I remember getting into the ambulance. I remember getting into the ambulance.
Starting point is 01:11:51 Did you think you were gonna die at that? Like in those seconds, minutes? It was a different feeling of death. It was more, it was more of a, what is going on here? Like it just was, it was more, like I can't make sense of what's going on. It was more of a, what is going on here? Like I just was, it was more like I can't make sense of what's going on. It was a moment when I got to the hospital and they did this MRI and the doctor comes up to me and says, look, we've done this MRI and so now I'm in the hospital
Starting point is 01:12:26 and I'm like, I can't move, but I also don't have a feeling of pain. So I'm like, it's very confusing. Your body looks like you can move it. Like, look, see how I'm moving my hand? Like, it looks like you can do that. And then it just doesn't move. There's no feedback loop that it's not moving.
Starting point is 01:12:43 Your brain even thinks it's moving, but it's not moving. It's like the worst, the most terrifying thing. So the doctor says, look, the way you broke your neck was really at a zero degree angle. That is so rare, but as a result, there is no twisting of the spine. We think that we can get the blood out of your spine, I'll call them, and you should get some,
Starting point is 01:13:08 or maybe all of your movement back. And I was like, oh, okay, I think I'm gonna be fine. I guess I'm gonna be fine. And then I realized I had tears just streaming down the side of my face. And I was like, whoa, man, I have no idea what's going on. So this kind of intense state of confusion, I wonder if it's a weird psychological defense mechanism of like taking you away from the obvious possibility of death.
Starting point is 01:13:40 Yeah, it was a for sure all the defense, all the defenses were up I don't know how else to describe it, but there was there was denial. Yeah, there was There was this curiosity of like why is there no pain Like that's that when they did actually repair me and fix me there was three days later the pain was She repair me and fixed me. There was three days later, the pain was indescribable how much pain I was in, but there was no pain for three days. It's the human body is fascinating. Man. Wow.
Starting point is 01:14:17 So they were able. Yeah, so they did the surgery, but I had this very clear voice in my head that kind of determined that it's God. I'm not religious, but I had this very clear voice in my head that kind of determined that it's God. I'm not religious, but I don't know how else to describe the voice. And this voice was very clear. You're going to work with kids and food. Okay, where did that come from? I'm like, tech CEO, I have a restaurant. And then we were working with some kids in schools with like some, you know,
Starting point is 01:14:45 helping out, no local nonprofit and like, no, you're just going to work on kids and food. And my good friend Antonio, my brother in the hospital and I was like, I'm going to work on kids and food. And you know, because they're like, he's crazy, he lost his mind, but not that they were already, no one was arguing with me, but I was like, I'm just going to do that. I need to say it out loud. And I remember resigning from my job as CEO from the hospital. And that was it.
Starting point is 01:15:23 It was just clear. It was a clear voice. It wasn't for a moment. It wasn't clear. It was a clear voice. Wasn't for a moment, wasn't like a flash of light or anything. It was probably two weeks of clear voice. Of clarity. Clarity. Exactly clarity and no monkey brain. Nothing. No monkey brain. Just clarity. So you're not a religious person, but you do call it the voice of God. Who is that God? Do you think? Like, who is that? Where did that come from?
Starting point is 01:15:50 Well, I've done ayahuas it. I've also had this debate in my head, like, maybe it's just me. I'm talking to me. And it's my peaceful, more kinder, more less caught up in the emotion of the day, version of me, maybe it's me. Okay, maybe it is, but it's there. But who are you? Like how deep does it go? What does you mean? You could be, first of all, like the depth of what the human mind even is,
Starting point is 01:16:40 is a gigantic mystery, consciousness, all of it. Yeah. Who are you? It's like, yeah, maybe it is you But then maybe in order to build you we need to build the universe. Yeah, the entire like you are actually a Fundamentally a part of this whole human society. So the peace the pieces of humans That you've interacted with it all within you. And then maybe the history of the humans that came before also in there.
Starting point is 01:17:06 And maybe the entirety of life on earth is also in there. And whatever the, whatever broad life about on earth is in there somewhere. So that's all you. Yeah, all of the, which is really true evolution is literally is true that we all are, the photons from the sun came in and we all came from that. I think this one, you know, so one of the things I do is meditate and this was,
Starting point is 01:17:35 I've been meditating for many, many years and what way I meditate is I sit and I listen to my thoughts and I simply just do that for 15 to 20 minutes and it just calms the nervous system and I listened to my thoughts and I simply just do that for 15 to 20 minutes and it just calms the nervous system and I might breathe and just breathe through because it's been a stressful day and it's just a beautiful way to kind of do it around. I remember I said I used to do a Scotch at the bar after work, now I go meditate for instance.
Starting point is 01:17:59 It's a little bit better for my health. But meditation I was taught was, Sam Harris actually taught me this, was not so much just about watching your thoughts, but realizing that you're a watcher. You're actually a watcher. You're not just like who is the person watching that? That's you actually. Your thoughts are floating through your mind, but you are the watcher. And I was like, oh, that's really interesting. Okay, so I'm going to learn that.
Starting point is 01:18:36 I'm going to be the watcher. And what I learned was I'm watching these thoughts go by and there's a consistent other presence. And I'm like, what is that consistent other presence? It's not a thought. That is not a, it's not a, not something I can kind of let it float away and it doesn't even want to float away. It isn't, it's just, it's just a consistent other presence that I can watch and feel. So you are the watcher watching the feelings and thoughts, but there's also another presence next to you almost. Yes, yeah, that's how I feel. And it's a beautiful presence. It's not
Starting point is 01:19:17 not a presence that is trying to intervene. It's not a presence that is trying to tell you what to do. It's just a presence that is trying to tell you what to do. It's just a beautiful presence. And that might be the thing, part of the thing you met when you took ayahuasca. I learned about Mother Iowa where you have this experience of talking to, actually I would say the closest thing to breaking my neck, that feeling was ayahuasca. Can you go through that experience?
Starting point is 01:19:43 Cause I'm actually traveling to the Amazon jungle in a month. And probably do ayahuasca for the first time. Okay. So I need a preview on official instruction manual. Yeah, sure. So first of all, I think many, many different ways to do it. Right. So I have done, I've done many, many different ways.
Starting point is 01:19:59 Um, there's a very Western medicine approach where you have doctors that look after you during the day, you know, put an eye mask on, you're on a futon and you really are in a Western medicine setting. And it's frankly for me has been the most powerful experience. I feel the most comfortable because I'm part of Western medicine in my upbringing. The other extreme that they're kind of in between would be very, probably a Peruvian ceremony where you're probably going to go, very much about you do it in a community, you do it with others, and you feel people go through their pain and their processing. So I know the whole gamut, but the thing that I
Starting point is 01:20:47 found most powerful about it, and profoundly powerful, I would say. But first of all, it's non-recreational. So no one should do this for a good time. It's just not a good time. This is a very... Almost traumatic, but in again, a beautiful way. I was actually she gonna say that way, but it's not it's not traumatic. It's profound So it's it's more like you don't have You you you you really leave who you were the four behind and Then you become the person you will be afterwards.
Starting point is 01:21:27 And that's never an easy thing. Yes, exactly. And sometimes what I recall was arguing with brother and saying, no, I'm fine. Like what was he already talking about? Like leave me alone. And yeah. How did that work out?
Starting point is 01:21:45 That's the other point. Yeah, that's the other point. Yeah. But before 2010, the accident and the two transformational experiences you had, you were a very successful tech CEO. Maybe you go back to the early days with Zip2. In 1994, UNILON started Zip2.
Starting point is 01:22:10 Tell me a story of that. Yeah, so in 94, we actually did a road trip around the US to brainstorm about what we wanted to do after college. What was the road trip like? What is it? That was awesome. So we went from Silicon Valley to Philadelphia. My brother's old, like a really, really cool.
Starting point is 01:22:33 You know, it's one of those very old BMWs, not ones from the 60s or 70s, but it wouldn't, but the car didn't work. It would break down all the time. But we had, we had a blast. You know, we just, I remember going through needles on the border of California, Arizona, it's a town called Neal's, it's the hottest place in America. And the engine was not cooling, so we had to put the heat on. So we've got the heat blasting to keep the engine cool and keep the windows down because
Starting point is 01:22:59 we can't stand the heat in the car. But actually the outside heat is hotter than the inside heat. So you're just in a furnace. Yeah. You're driving through. Just sweating. I can't imagine doing that in a day. Oh, wow. Yeah, it was a wonderful, we took us a few weeks, I think three weeks maybe.
Starting point is 01:23:17 First time across America? First, like a road trip like that, yeah, for sure. But it was really not a road trip for tourist sites. We went to the weirdest places. And actually, I would say we didn't go to them. We broke down in the weirdest places because that's when we stopped. Yeah. Do you meet any interesting people? I remember we broke down in the badlands of South Dakota about an hour from Rapid City and Dakota, about an hour from Rapid City. And that road is empty.
Starting point is 01:23:46 And so we actually slept in the car because there was just no one around. There were no cell phones in those days. And eventually a trucker picked us up. I was just like, you guys, the dumbest kids on the planet. I was like 21, he was maybe 22. And but he was so nice to us and so kind to us and found us a mechanic in Rappasiti and then found us a tow truck.
Starting point is 01:24:11 And yeah, you find the most wonderful people. When you're in a place of distress, people do want to take care of other people. They help you. Yeah, they want to help. And especially when you're on a road trip. Cause I've taken a road trip across the United States and there's a part of people where they really love that. They think part of them wants to do that also,
Starting point is 01:24:38 wants to kind of escape whatever the local, the struggles, just whatever the mundane-ness, the struggle of life are, a road trip is a kind of thing where you're like, you know what, I'm going to get away from it all. And I'm going to experience life in the full, the epic sort of Jack Kerouac way of seeing America. The people, not the tourist sites, just the human.
Starting point is 01:25:00 Yeah, exactly. This was not tourist related. We did, of course, when we stopped at Mount Rushmore at night, which you can see nothing. Yeah, exactly. This was not tourist related. We did, of course, when we stopped at Mount Rushmore at night, which you can see nothing. Yeah, yeah. We thought that was hilarious. You couldn't see Mount Rushmore. That's great.
Starting point is 01:25:13 Good. It was like, well, we physically were here. We could photo of us not seeing Mount Rushmore. In the dark. You could just say you went to the Grand Canyon too. Right. And just visit different places to the Grand Canyon too, just at night. And just visit different places when the car broke down. I love it.
Starting point is 01:25:30 So, yes, you took the road trip before founding Zip2. Yeah. So, I had an experience in college running a house painting business that for me was my first experience with success. It was very, very hard. It was a franchise where they teach students how to paint houses, but I was good at it. You know, I built a team of 30 people
Starting point is 01:25:54 within after about two years. And so I was like, I had a taste of, hey, I'm not unable to do this. In fact, my most vulnerable place I remember as an entrepreneur, was I had, I had, I just loved the idea of Wall Street and finance. It was kind of a lurid buy it. It's just in late 80s, I'm in high school, and there was a lot of these books, Lyres, Poker and others that came out. I was like, Oh man, this is awesome. These people
Starting point is 01:26:20 must be amazing. So I went to business school and I busted my ass to get like a kick-ass summer job and I got a job in one of the main banks and it was in Toronto, but it was like the original Wall Street. And I was so disappointed with the people that I was around. I was just like, whoa, I totally misunderstood what the banking world is. It was a very large bank. I'm sure if I'd gone to a more aggressive one, maybe I would have had a better experience when I say aggressive, meaning someone was paying attention. Like this was just people kind of showing up and not doing much, you know?
Starting point is 01:26:57 And actually, it was funny. So this is great. So 1991, 92, so this one of those summers, the summer job was literally you go to the, they print out the sales for all for all brokerage houses for the whole company like pile of papers that's maybe four or five feet tall and you have a pencil and you add things up using your pencil and a calculator. And I had known about Lotus 123 forever. Excel was coming out and I was like, Hey guys, you know that there's a different way to do this. I was like, hey guys, you know that is a different way to do this. And they're like, don't talk to us, just do your job.
Starting point is 01:27:49 Yeah, just use the pencil. So I went to the head of the data, I just ask, you know, because those days you had the Manila envelope where you can, you know, you just write the name of the person that you want this to go to and it'll go to them. It's like email, I guess, but there's no filter. There's no spam filter. So I wrote a nice letter to the database administrator who I didn't really know and I said, would you be open to me saying hi and maybe I can get access to the file rather than print the damn thing out and use a pencil. And she could respond right away. And we hit it off. I mean, she was great. And so she's like, of course, you can't
Starting point is 01:28:31 believe the guys are doing what they're doing. So if for the first couple of weeks, or for that was a summer, I wrote code in Lotus123 that would, it's gonna sound crazy, but you type in the date range, you type in the geography, and you type in the, you know, which part of the bank you care about, and it will literally just create a news spreadsheet and it will just, the macro would print it out. It was like a magic trick for these guys.
Starting point is 01:29:04 And... Incredible. No, no, it's like, it's a sounding that, I mean, for me, I would like, out. It was like a magic trick for these guys. And incredible. No, no, it's like, it's a sounding that that's, I mean, for me, I was like, guys, this is so obvious. And, uh, um, so I, I got all that done and this job was supposed to take three or four months because it's really, you're doing those with a pencil. And now I'd created this macro that you could not just, not just do it, you could do it, you could tweak it
Starting point is 01:29:29 and say, oh, I want this area of the world or this area of, or this month or that month compared to that month, you know, all the normal things you could do with the spreadsheet. And the software was on a floppy disk. I was like, here's the software and just put it into your computer. All right, here's the software and just put it, put it into your computer. All right. Now, now open one, two, three, and, and it just pops up with a little box
Starting point is 01:29:50 that type in your dates and then you know, the whole little, I code a little thing like that. And, um, what I, what I was astounded by was not, not so much that there was a magic trick, it was the lack of appreciation for innovation. They just looked at it and they were like, oh, that's nice. And I was like, you just, we're gonna have someone spend hundreds of hours
Starting point is 01:30:17 doing something and now it's something you can do in a minute. Yeah, if that doesn't fuel you with excitement. Yeah, like that doesn't move your needle, what the heck? And so I was really disappointed with the banking world. Anyway, so that was also fun. Such a good example though, yeah. And then also see the possibility of where that goes.
Starting point is 01:30:36 But then I got back to business school and I canceled all of my business classes like possibly could, but I was actually in business school so I couldn't cancel them all. All finance courses I'm done with that industry I'm not going back. So the vulnerable part for me was my whole family is full of entrepreneurs. And there was this franchise to do house painting and I genuinely was afraid that I wouldn't be good at it. And I was like wow I really am afraid of failure.
Starting point is 01:31:05 It's very easy to avoid entrepreneurship, but if your whole family's entrepreneurs, and you go in and you aren't good, I was really afraid. You're gonna have to face that failure every time you meet your family. Yes. And it's,
Starting point is 01:31:26 our family are wonderful and everything, but they, but pretty much everyone's an entrepreneur. And, and of course, not everyone's perfect. And everyone's, you know, doing it successfully all the time. But when you're, when you're young, and you want to prove yourself, it really was putting my heart on my sleeve. I started the, the this part of Toronto and for the first, you know, you paint the houses in the summer, but you do all your sales pre-before the summer and all the way till April, I was just not succeeding.
Starting point is 01:31:57 And I was like, oh, I'm like, oh my God, I'm just, I'm just going to fail. And I remember that. I was like, my whole nervous system was like, I'm just gonna fail. And I remember that. I was like, my whole nervous system was like, I'm a failure. And I remember how this general manager who, who, you know, he was like, look, you seem like you'd know what you're doing. Why are you not making any sales? And so he actually went with me on a few sales calls
Starting point is 01:32:23 and I was like, oh, you're, he was great. You're doing this wrong. You're doing that wrong. You're doing this wrong. And change those three things. And it was like a, like a watershed moment. Just all of a sudden, and I just followed the instructions of what this guy had told me, all of a sudden, and I just followed the instructions of what this guy had told me, all of a sudden every single sale I would make, well, I was like, I can't believe that I, it was really my lack of humility to learn from someone else.
Starting point is 01:32:59 I was like, no, I'm gonna prove that I can do this without your teachings. And I was gonna prove that I can do this without your teachings. And I was gonna fail. So to you, that humility is essential for the entrepreneur, especially young. I would say if we have an openness to learning which does require humility, you course correct,
Starting point is 01:33:24 you help get other people to help you course correct. But it does start with humility because if you try and pretend you have all the answers, you don't. So you went from that to founding Zip2. That was an interesting time in the history of tech. Yeah. I mean, what was it like, you mentioned the first people to look at a map, basically directions? Yeah.
Starting point is 01:33:49 So mapping had been on the internet, but vector-based mapping had not. So that's the ability to zoom in or zoom out. And it's really data versus an image that comes across. And we went to this company called Navtech, my brother, and we just asked for the data. And this is Silicon Valley. They wrote us one page letter that we had to sign and said, here's all of our data. We own it, you don't own it, but you can use it on the internet and if you ever make any money on it, you have to call us. That was it. Yeah. Okay, that sounds great.
Starting point is 01:34:21 So we put it up on the internet and back in those days it might take 60 to 120 seconds to actually give you an answer back. But it was amazing. The door to door directions, the ability to take a map and zoom in and zoom out. We use these things 10 times a day now. It was amazing. We were the first two humans to see it on the internet.
Starting point is 01:34:47 Like this stuff didn't even exist to the world. Like the Navtech was building it for Neverlaw, for Hertz Neverlaws, which will come out a few years later. This was not something that people knew existed. This was something we discovered that it existed. Everyone thought, well, let's put it on the internet and share it with the world. What are the two of you feel like?
Starting point is 01:35:04 Do you like to see that magic? Did you know? Amazing. It was like, what? Like, did you mean the amazing just that it's cool, but also that you could see the future that this could transform? I don't think people understand. I don't think people understand, before this moment,
Starting point is 01:35:30 you could not be told your directions. You just could not. Like today we live in this world where we're told our directions all the time. Before this moment, you could not be told your directions. And all of a sudden you could. It wasn't like a little thing. Yeah, there's a bunch of things that we, once we have, we take it for granted and that takes like a day for people. Like, transition. Totally. It's like, boom. Oh, okay. Cool. Exactly. Exactly.
Starting point is 01:35:58 And it's when you see, maybe when you're one of the first humans to see that thing, you're like, holy shit. Holy shit. This is going to be used by everyone all the time forever. So Zip2 was a success. I would say it was a success, but it was also a very hard company to build. And I mean it because the internet in those days was a boom time. We were being funded, We were being funded, but it couldn't make any money. And so it was actually really hard. The constant outside criticism that we aren't for real, this is not gonna survive, this is not gonna, and it started to feel that way.
Starting point is 01:36:39 We're like, wow, man, this is, we are doing something that is great that people are using. And we were top 100 website. Um, most of our work was through folks like the New York Times. So we had even busy, even much, much busier than that. But the, but the, um, but there was just no money at it. And even today go to Google maps. There's no money in it.
Starting point is 01:36:59 It's just, uh, it's just local search that, that is needed for everyone. And it became an add-on to search But even remember in those days you couldn't make money at search either No one had figured out ad words or anything. They didn't realize how big of a businesses was But we all knew this was a thing Mm-hmm, and everyone was using it But didn't quite know how to make money. I couldn't make money when we got acquired it was a bittersweet moment because
Starting point is 01:37:21 I couldn't make money. When we got acquired, it was a bittersweet moment because Compact that owned Ulta Vista wanted to merge. So that's sort of regular search with the best search engine at the time, pre-Google, with zip two, which would be the best local search and it would be a Yahoo killer. And the Compact just wanted to make money by taking the company public, but they wouldn't give us any stock. They would just, they payed us cash for turnout actually taking the company public, but they wouldn't give us any stock. They had us cash return out actually very well for us because the whole internet bubble
Starting point is 01:37:49 burst and we didn't know that at the time. And so it was bittersweet because they essentially wanted our company and we were welcome to stay, but you don't have to. And that feeling was pretty, that was pretty rough feeling. But in retrospect, it opened the door to- It set us up for an incredible platform to go do beautiful things. You've invested in X.com that eventually merged with PayPal. That's a fascinating story there.
Starting point is 01:38:24 Also fascinating on many levels, including the fact that the current social media company, formerly known as Twitter, is now called X. There's a history, has a rhyme to it. Like it's kind of all hilarious in a certain kind of way. You invested in and helped sell a lot of the initial products for Tesla. Yeah, I still sell them on the board of Tesla. Tesla is 20 years now. That amazing.
Starting point is 01:38:51 20 years. Yeah. From the roadster, the initial roadster to- I still have the first business plan. So I didn't join as a founder. I joined as a founding board member. And so I actually, I didn't write the business plan. I got to read it and I still have that. I still have it as a part of history. Did you see the future at that time? Like the company that Tesla is today, could you possibly, could you even even imagine it?
Starting point is 01:39:16 No, no, I certainly didn't. What I saw in it was a real, for me personally, I was really upset that the General Motors had killed their EV car There's even a movie called who killed the electric car and I and I knew that the physics of of Electric is perfectly fine. I mean, there's no reason why you couldn't use an electric car to drive around What what I would resonate with me with me with the business plan was a take an electric motor which is really a high performance motor and put it in a sports car and sell it at a high price as a way to enter into the market. Whereas what others had been doing, what these General Motors had done is you put it into a really crummy car
Starting point is 01:40:06 and you sell it as a commuter vehicle that doesn't really work that well. And it looks ugly as well. They really did everything you could to make that thing as ugly as sin. And then I was like, okay, I get it. We're gonna take an appropriate technology and put it in an appropriate car
Starting point is 01:40:24 so that when you have because electric motors are that constant torque if you get incredible power Put it in a car that that looks like a sports car, you know, so we said so the idea was to put it in the Lotus Elise redesigned it a bit and Even at that point I was like this is theoretically good And even at that point I was like, this is theoretically good. So I'm going to join and help build it.
Starting point is 01:40:50 But I was not convinced that it would work because because General Motors had done such a terrible job of making everyone think that these things are terrible. But I was curious. And the time that I fell in love with the company and this mission was I was driving in, in a, in a, what's called a mule where we take a, a car and we take the engine out and we put, put in a electric drive train. And I drove it, you know, even the dashboards, there's no dashboards. It's just like, you got a steering wheel and it's just like wires and everything around.
Starting point is 01:41:21 And I remember this is a street we were running the Bay Area called Bing Street and I was just like no no no no traffic. So I'm just gonna drive this on the floor it see what happens and it was it was a feeling I'd never experienced before. It's not gasoline cars have an inertia to them so you go yeah this is just it was like being shot out of a cannon. And I was like, okay, this is going to be real. It's a very spaceship like feeling. Yeah. It's like, whoa. It's like the G4 just pulls you back.
Starting point is 01:41:53 Yeah. So I was like, okay, this is going to be great. This is going to be an interesting, we're going to create something interesting here. I think the real transformative thing for Tesla was the Model 3 when we were able to get the price down for the world. And that was also one of the most challenging periods
Starting point is 01:42:15 for Tesla for you personally. And you were talking, we were borderline bankrupt like two or three times that year. I mean, it was just, and everyone was hating on us about whether we'd get that done. The Model 3 today is incredibly affordable car, like 300 bucks a month kind of lease and $3,000 down. That's where you get the scale. That's where you get people who, and by the way, it's a great car. It's even a better Model 3 now than it was five years ago. We don't function the way car companies function, right? We function more like how an iPhone company,
Starting point is 01:42:50 Apple works. So our Model 3 today is this year is better than last year. It's like, it's way better. And we just keep getting better. And the software is a fundamental part of the car, and the software keeps improving. Exactly. and we can upload over the air. Which was one of the things that people often acknowledge is the over the air updates. It's like a revolutionary thing. It's not just the autopilot. To me, it's like the over the air updates
Starting point is 01:43:17 is even bigger thing than an autopilot, at least in this moment of history, because you basically turned the car into the iPhone. Exactly, it's an iPhone with wheels. Um, but actually talking about autopilot, like right after this interview, I'm going to go test out the latest model three. You're going to get driven around by the robot. I'm going to get driven around by the car. I'm going to say I want to go to this barbecue joint, take me there and park me there. And I'm going to see how it is. And this is our, the latest model three
Starting point is 01:43:47 that we have out since production, anyone can buy it. And it's super affordable. And it's like, okay, it's not, you know, full start driving is a journey, right? It's not like there's a destination, it's a journey forever. So let's see where we are on the journey today. And there's been a bit of a push and pull between you and Elon
Starting point is 01:44:07 in terms of levels of optimism about deadlines and so on, timelines, about when we'll arrive at the destination. I like that you said it's a journey. Yeah. For Elon, there's a destination. Right, exactly. And that destination is tomorrow. Right.
Starting point is 01:44:22 Or yesterday. I think that's a really good insight. I actually live with this concept of a growth mindset versus a fixed mindset. And it's a, I don't know, a philosophical term where fixed mindset is about the destination. And growth mindset is about learning on the journey. And I think that I'm a happier person because I take that learning on the journey approach which is really frustrating if you're always, it has to be about the destination every time. The nice thing about destination,
Starting point is 01:44:55 at least from my personal perspective as like a programmer engineer is like, it puts a little fire under you to get shit done. Like if there's a clear deadline of a destination, you feel the anxiety of that. I would say that I still do that, but I call those forcing functions instead of destinations.
Starting point is 01:45:13 Because you're just forcing people to crank on some code or cookbook or whatever because you have a date. And sometimes there's a reason. I mean, it's the 20th anniversary, you want to get the cookbook out. We have a date. And if you're really, and sometimes there's reason. I mean, it's 20th anniversary, you want to get the cookbook out. We have a reason, we didn't make this up out of thin air. And so yeah, that does push you, but just because we have the cookbook,
Starting point is 01:45:35 doesn't mean that's a destination. It means it was a forcing function to get it out there. Now we're on the journey. Speaking of journeys, I have to ask you about SpaceX. I mean, the journey that all of humanity saw. Seriously, that is a book about a journey, that is incredible. It's an interesting moment in the history of humanity
Starting point is 01:45:55 that perhaps hopefully will become a multi-planetary species. But SpaceX is also a company, you invested in SpaceX, you were side byby-side with Elon through Through through the highs and the lows through the lows and the highs So what were some memorable? Challenges what were some low points sure from the history of SpaceX one of the hardest times in SpaceX was
Starting point is 01:46:30 One of the hardest times in SpaceX was we were in the mid-Pacific in Quaslan and my brother had sold PayPal done well financially, but in the rocket world that money goes away really quickly. And we were in this military base in Quaslan and I think it was the second rocket that blew up. I'm not sure, but we didn't have infinite resources. I certainly didn't have the resources. I mean, I'm there to support, brotherly support. But the, so every rocket launch was do or die. And the first one had blown up.
Starting point is 01:47:02 And so the second one, I think it was the second one blew up and it was so depressing. It was just like, oh, there's nowhere to go. There's no distraction. You're on this military base. You don't re-socialize. So it's just we're all together. And I had gotten to know, you know, for me, I'm not part of the team. I'm just there for emotional support or whatever because it's just we're all together. And I had, uh, I'd gotten to know, you know, for me, I'm not part of the team, right? I'm just there for emotional support or whatever, cause it's cool. And so I got to know this a couple of people locally and got to know this one guy who had a mobile home, um, best view in the world, but it's just a mobile
Starting point is 01:47:40 home next to the patch of grass next to it. And, uh, I was just desperate to find food that wasn't from the cafeteria because it's the worst food you can imagine. Yeah. And so he showed, I met him and he showed me this little tiny little grocery store, which had a few things like canned tomatoes and this is again, you're middle of nowhere, so it's nothing fresh. And I made this dish that was kind of a version of,
Starting point is 01:48:06 like an Italian version of chili, just baked beans and sweating onions and tomatoes. And it was a big pot of food, because it's a group of people. We didn't even have a table. And we just put the big pot in the middle and we had our little paper plates and took a scoop as we needed it.
Starting point is 01:48:26 And it was really the gathering place of like food brings people together in the most difficult times. And it was one of my favorite memories because I was able to bring my gift to this group of incredible people that their hearts were broken, you know, and to sit there and share a meal and feel the life kind of come back into us.
Starting point is 01:48:50 And by the end of the night, we're actually having a good time. What a fascinating contrast of rock is kind of representing the peak accomplishment of human beings as a society. And then returning to the thing that is the foundation of human society, which is that communal experience.
Starting point is 01:49:08 The communal vulnerable connection, like we mentioned vulnerability earlier, the most vulnerable place, actually that's when you have some of your most beautiful meals. Yeah, the descendants of apes gathering around some big beans after watching a rocket explode. What gives you hope about the future of this whole thing we got going on? Humanity.
Starting point is 01:49:31 If you look at how things have changed over the past, say, 50 years, you can clearly say, oh, wow, poverty, rates have gone down, infant mortality has gone down dramatically. All these things have gone down a lot. So if you look at it on a daily basis, you can tell that life is very dramatic, you know, whether it's some things blowing up on X or on some of the newspapers or whatever. And you can really get caught up into it. But if you look back over the past few decades, things are getting better. And I mean at the fundamental level, like, are less people hungry?
Starting point is 01:50:12 Are more people, are there, I mean, there is war going on, of course, but are there less wars? Yes. are going on, of course, but are there less wars? Yes. And so I think that, I think if we all just step back a little bit, it's less about hope, it's more perspective and reflection. And if I do see a problem, like in case of the obesity epidemic, I work really hard to help with that. I work with our nonprofits called Big Green and we work with 150 nonprofits around the country to help Americans grow food again, get connected to their food because I really believe growing food changes your life. And so, okay, let's go do that.
Starting point is 01:50:58 So I'll help out where I think we really can make a difference. But if you step back a little things are actually getting better. It's just a bumpy ride. Yeah. And for those of us watching all of this, I think I would love to see more celebrating of the people that are helping, the people that have found their way of helping and just celebrating those people. Yeah. Well, I would also actually, it's a really nice point. I have learned that you really want to celebrate your successes. Because even in the greater scheme of things, I've learned this in the startup world where you're constantly facing death.
Starting point is 01:51:36 You know, like, just why should you even exist? Do your customers want your product or whatever? And then something will happen where you're like, wow, we really nailed that. That's really great. Or you know, got a product released or got some good kudos from something right everyone We're gonna go celebrate and and actually everyone's still like no no, we got all these other problems Nope, we're gonna go celebrate and then we'll go back to the problems
Starting point is 01:51:59 But if you don't do that, then it's just us building on this kind of, you never really get to celebrate. Be grateful. Well, I think this is a good time to go celebrate the very fact that we're alive today. We get to live and enjoy this incredible life, the two of us, and have this great conversation. We'll get to celebrate over some scrambled eggs. Beautiful. I'm going to hold you to it. Beautiful.
Starting point is 01:52:23 Kimball, thank you so much for talking today. Thank you for having me. Thanks for listening to hold you to it. Beautiful. Kimball, thank you so much for talking today. Thank you for having me. Thanks for listening to this conversation with Kimball Musk. To support this podcast, please check out our sponsors in the description. And now let me leave you some words from Anthony Bourdain. Your body is not a temple. It's an amusement park. Enjoy the ride. Thank you for listening and hope to see you next time.

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