Massenomics Podcast - Ep. 303: Lift Evil

Episode Date: January 24, 2022

Big Frank, the Troll King and master mind behind the Lift Evil brand, joined us for this one to talk about his art and everything that goes into running his own company. We also get to compare Jersey ...life to WNESD. The Strength Co: https://www.thestrength.co/ Hybrid Performance Method: https://www.hybridperformancemethod.com/ MASS to save 5% on all training & nutrition Fusion Sports Performance: https://www.fusionsp.net/ MASS to save 20% on all FSP supplements Spud Inc: https://www.spud-inc-straps.com/ Texas Power Bars: https://www.texaspowerbars.com/

Transcript
Discussion (0)
Starting point is 00:00:00 Thanks for what you do with your podcasts and all the rest. You're doing a great job. I hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.
Starting point is 00:00:15 If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! site and everything massonomics welcome back everyone for episode 303 of the massonomics podcast the lifting podcast about nothing recorded live from western northeast south dakota my name is tanner and my name is tommy 303 tommy you know what that means don don't you? 303. Shush, girl. Shut your lips. So is that somebody's area code then? Denver, I believe.
Starting point is 00:00:49 Is it? Yeah. Okay. Because that's where that band's from. Okay. What is that band? 303. Oh, okay.
Starting point is 00:00:57 That makes sense. She wants to... I forgot what the hell that song was called. They were kind of hot for a minute there. For a hot minute. In like 2010-ish. Yeah, what hell that song was called. They were kind of hot for a minute there. For a hot minute. In like 2010-ish. Yeah, what is that song? The one that says, shush, girl.
Starting point is 00:01:10 Yeah, shut your lips. Do the Helen Keller and talk with your hips. Yeah. I forgot what else they had, though. Can you say that? Do the Helen Keller and talk with your hips? I don't know. I remember at the time being like, oh, that might be borderline.
Starting point is 00:01:22 I think now it would be very borderline. But they did it. never trust yeah there you go don't trust uh never trust uh yeah there we go discord discord coming in clutch yeah 303 okay yeah excellent that is exactly what this means we're that's our special guest is that group, musical group. We have the lead singer on the line. Let's see. I wanted to read an ad, but I want to lull you all into not realizing that this is an ad. I just want to casually mention here today something about Texas Power Bars. This isn't an ad. This is just me casually mentioning.
Starting point is 00:02:06 Just some free-form thinking. Yeah, I want to tell you a story, actually, that happened. It didn't really happen to me, but it's just a story that I like to tell. Buddy Caps first started lifting weights in the late 60s and began powerlifting in the mid-70s. At that time, he was working for Image Barbell building gym equipment.
Starting point is 00:02:21 Around 1976, a local machine shop started making Olympic bars for them and calling it the Image Bar. In 1977, a local machine shop started making Olympic bars for them and calling it the Image Bar. In 1977, Image Barbell became Champion Barbell. It was then that Buddy
Starting point is 00:02:30 started looking at the bars with an intent of changing them for the better. Does this feel organic? Like this is just... Okay. In 1979, Buddy bought his first...
Starting point is 00:02:38 Is this like your manifesto you're reading me? Yes. I got this idea I've been working on for a while. I just have to get this out finally. In 1979, Buddy bought his first lathe to begin addressing his known issues. In 1980, his passion, drive, and purpose now had a greater mission.
Starting point is 00:02:55 Buddy set out on his own to make what he believed was the greatest bar he'd ever seen and trained with, and the Texas Power Bar was born. It was strong as a house with the best knurling, and it was maintenance-free. Hundreds of state, national, international, and massonomics power lifting records have been and continue to be set and broken on the texas power bar to learn more check them out at texaspowerbars.com go buy their deadlift bar power bar squat bar their new enormous squat bar all-american bar that's kind of a multi it's kind of a swiss army knife bar american army knife bar yeah that's actually a better example they have all the different
Starting point is 00:03:32 finishes you know the black zinc and all the a bunch of different sear coat colors so check them out texapowerbars.com you know i was thinking the other day tanner oh um that's just brace yourself now how do you think do you think the people of Texas take a lot of pride in knowing that their state was named after a power bar? That's a really good point. Yeah, it was such a it was such a radical move that the only state to follow them was Ohio decided to name their state after a power bar as right. That's that's a really good point. It's interesting that they did name that decided to name the state after the barbells. Yeah.
Starting point is 00:04:08 But when you have... I never thought about it before. Yeah, when you do have such a rock... You know, it's just the word Texas. Like, people don't realize that, yeah, it was on a power bar first. Right, right. But it just has such a nice ring to it that it does apply to a state pretty well, too. So you don't actually think of it that way. It's just a word well too so yeah you don't actually think of it that way it's just a word you say but you don't realize what came first it's kind of funny is a
Starting point is 00:04:29 funny thing that like that's a thing people have run with is like like oh we'll name it after the state that we're from yeah you know but i don't think of it as like texas i don't think of it in that way for some reason right it's just like uh it's a word to describe. Like, same thing as like the Ohio Power Bar. I don't necessarily think of the state of Ohio. Right. When I hear the Ohio Power Bar. Yeah, it transcends it, doesn't it? It does.
Starting point is 00:04:53 Just like the Dakota Power Bar. Coming. That's in deep R&D at the moment, right? The Western Northeast South Dakota Power Bar. Quite honestly, Buddy already figured it all out. He did. That's why I try and... Yeah, all the known issues have been taken care of.
Starting point is 00:05:09 Yeah, you can't outfox a fox like Buddy. No, you cannot. So here we are for episode 303. We have a number of topics. Actually, we really didn't talk about our topics ahead of time, did we? Actually, no, you say we didn't mention our topics at all so um we're in luck though there we do have some topics here i wanted to lead off with uh something that's a bit of a follow-up from prior episodes lead off with follow-up i got you okay ah yes really working the timeline there
Starting point is 00:05:41 actually let's back this up. There's one issue with where we're at right now. We're not high enough. Oh, whoa. Should we get lifted here? Yeah, let's take this higher. Nope. No.
Starting point is 00:05:57 Ah. Did you hear that? That's 10. Okay, it's now safe to move about the podcast cabin yes uh we took it up to 10 000 feet which we haven't done for a while so probably probably good to revisit the rare air up here at 10 000 foot do you feel like you have a better picture of things right now i think so i'm seeing pretty clear i do i do have a better picture of things uh so we'd been talking a couple episodes about the two space one space that's been put to bed but um just a kind of this thing kind of reminded me of that thing sort of thing is where we're at here okay um the oxford comma are you familiar with the concept of
Starting point is 00:06:39 the oxford comma yeah it's a song by vampire weekend did you know that oh i don't but that's the so the oxford comma that is the comma that goes in front of and correct or not am i getting this wrong it's the last comma in a series okay which is almost considered optional typically whether you use the oxford comma so like in this case it'd be like tommy and our tommy tanner and ryan does a comma go after tanner right yeah right yeah so you said before and yeah and i would and i'm yes i would yes and i'm just thinking of in my head as the last comma in the series of commas basically yes so yes that is that is correct that is what i'm talking about we're on the same page with the Oxford comma. So should I give my opinion on it? Cause I, my opinion and I'm probably a hundred percent wrong and I have no idea what I'm basing this off of is I don't use them. See, and I always use the Oxford comma. I do always use it. And from my little bit of research is we're not dealing with
Starting point is 00:07:42 the single space, double space yeah i don't think this is the oxford debate but well it's it is kind of stylistic in the way that like it's kind of dealer's choice oh is it the most part on the oxford comma yeah it really is um the one you know i use the oxford comma and i was trying to find reasons that you should or shouldn't the only thing that i could find to support either argument actually was to support the use of it is there is potential situations where you don't use it that it can make things confusing.
Starting point is 00:08:14 So I wrote down a sentence here. I love my parents, Lady Gaga and Humpty Dumpty. If you don't use the Oxford comma. So there it's, are your parents Lady Gaga and Humpty Dumpty or do you love't use the Oxford comma. So there it's, are your parents Lady Gaga and Humpty Dumpty or do you love all of those people equally? Right, right. And if you use the Oxford comma,
Starting point is 00:08:32 you know for sure what that means. But if you choose not to use it and it is really a list, it's confusing to read that way. I get what you're saying. I saw a meme like this, I saw a meme like this like a week or two ago.
Starting point is 00:08:44 Yeah. And that did make me question my thought process on the Oxford comma. And I'm not saying that's the BL. And that is just the one kind of example that I was like, okay, that's a reason to use the Oxford comma. But then you could say, well, do I only need to use the Oxford comma? That rare, that very rare. When I'm talking about my parents.
Starting point is 00:09:03 Right. And I'm sure there's other alternatives of that same scenario you know it's not just uh saying my parents and then two things you know there's probably some other yeah you could say my siblings right and my siblings uh it only is it it matters in sentences are you're talking about your family. My siblings, Kyrie Irving and the Jolly Green Giant. Louis Simmons. So you're not very opinionated. You're not strongly opinionated.
Starting point is 00:09:37 I don't care. I do notice it when people use it because it does seem odd to me. Because most people don't. I don't think most people do use it. I honestly don't know that. I do always use it and i don't know why but i certainly i always notice when people don't use it because i do use it you'll have to listen to oxford comma by vampire weekend tanner it can be like your little theme for the i don't know nothing about
Starting point is 00:10:00 what that genre even is i mean i have ideas just based on like the well this is also like kind of 2010s ish it was sort of that indie kind of light-hearted indie sort of uh indie yeah i would say uh it's a delightful little song i guess okay there we go it's this hot little number so that was my kind of uh grammar. Yeah, I'm glad you brought more of that to my attention. Just thinking of music here, actually, Tanner, Meatloaf has died today. R.I.P. So now everyone can say, where were
Starting point is 00:10:33 you when you heard Meatloaf died? And they would say, it was on the MathSnomics podcast five days after it happened. His name was Robert Paulson, right? I don't know. It's Meatloaf to me. Did you ever see Fight Club?
Starting point is 00:10:48 Oh. I thought the number one rule is you don't talk about Fight Club. No, I said, did you see it? I wasn't talking about it. I just asked if you saw it. Yeah. Did you know he was Robert Paulson in Fight Club? No.
Starting point is 00:11:01 Pretty sure he was. Okay. I don't think I'm making that up. I hope I'm not making that up. I bet you're right. I just don't think i'm making that up i hope i'm not making oh i bet i bet you're right i just don't know well enough yeah pretty sure it was yeah well when i google robert paulson the first thing that comes up is meatloaf so do you have a picture i never knew that was meatloaf yeah yeah i mean i know that you know he's he has the he's the guy with the man boobs,
Starting point is 00:11:25 that he's talking at the support group. I never knew that that was meatloaf. His name is Robert Paulson. His name, yep, that was meatloaf. Wow. I definitely learned. That's much more important news to me than the Oxford comma, is that that was meatloaf.
Starting point is 00:11:41 I mean, yeah, I definitely know that guy. I didn't remember his name is why I tripped up on that. But I did not know that, had never put two and two together that was meatloaf. Now you know. You can't be the only person. Two out of three ain't bad. No, no it ain't. Okay.
Starting point is 00:12:00 I am very thirsty. So I'm going to hand this to you. We've already, I think we've already done this flavor. I'm just extremely thirsty. I am very thirsty so I'm going to hand this to you I think we've already done this flavor I'm just extremely thirsty I'm damn near parched and now Tanner I want you to hang with me
Starting point is 00:12:17 for a second here while I just spit some ideas out so I want to talk to you about this is a polar just so everyone's clear though a polar lime which someone in the discord said that the orange vanilla was not a good flavor and i took offense to that because that's what's the best way i like to call that one the creamsicle right you know which it totally is but we're going to talk about the strength coat tanner and the go-to plates oh of massonomics i've been waiting for an opportunity to talk about the strength coat i see a hat right over there that says the strength i do yeah i keep it
Starting point is 00:12:56 right there it looks at me while i work so i always stay focused i just think what would grant brogie be doing right now he's probably making something in america so then i get back to making something in america but uh the strength co they've been making plates um since a 2020 major iron shortage i remember were you there i was there i was there do you remember when where you were at i was was there. And since then, they've been making the go-to plates with their... Boy, if I could read.
Starting point is 00:13:33 He's got innovation, adaptation, and can-do attitude. They brought about the greatest plates made in decades. Now they've added to the lineup. They've got, of course, the 5s, 10s, 25s, 45s. Those were kind of the flagship they've added to the lineup they've got of course the fives tens twenty fives forty fives those were kind of the flagship weights and then they added to the equation
Starting point is 00:13:50 the 1.25 and the hundreds does 1.25 yep do we have any of those no but I actually talked small world coincidentally I talked to Grant today and we do need to get some of those when
Starting point is 00:14:05 we talked about um but he's also not fully spilt the entire can of cool beans but he's alluded to the fact that maybe there is another product coming in the mix don't know for sure what it could be you know he said possibly it's between other things but i don't know i'd hate to speculate i'm guessing the strength the strength co shake waiter hula chair is finally going to happen i think that that's it but we'll just we'll just stay tuned throughout 2022 and see what comes of that from the strength co but the products that you know we do know that they have all those other great made in america plates they're e-coated i love them they're the go-to plates of mass dynamics gym absolutely it's not just a catchy slogan it's true it's the real deal yeah you can get a pair of your own strength coat plates
Starting point is 00:14:49 at the strengthco.com gym members always make say like ah the go-to plates like i rarely lift and someone doesn't say something about the go-to plates when i'm there it's just the way it is it just rolls off the tongue yep okay tanner i have a little game for us oh and when i say us it's a game for you and i will host this damn thing all right are you ready for this oh yeah let's do it okay so this is a game unlike any game we've ever played before it's not the uh game we've been playing the last couple weeks no no it's not actually i didn't want to turn this entire thing into a game so i had to cut one game from the list so this game made it because this game has to happen because we are going to play the massonomics 2022 prediction game oh we better hurry on that
Starting point is 00:15:36 game i know it's times a ticket still january this one had to happen so what i have done here is i've made a list of predictions i've made a list of statements that could potentially happen okay in this year and it's your job to decide if they're either true or false so are these actually going to happen or is it my job to decide if i think it will like am i kind of guessing it could some of our mass dynamics related some things are powerlifting related okay um and you just have to decide if it's going to happen or not it might just be my opinion yeah so then in 20 and then in what i'm going to do is i'm going to move this list to december we're going to revisit this in december see what happens so we're going to see and so i guess i'm gonna
Starting point is 00:16:12 play along too actually yeah okay we'll see who got the most right here so we're going to check back in with ourselves i like that are you ready to do this sounds like a fun game are you ready to do this let's do it okay first game. Are you ready to do this? Let's do it. Okay. First statement on the Massanomics 2022 prediction list. The Arnold will happen. I'm going to, the power of positive thinking, I'm going to say yes, it is going to. I am going to agree with you, Tanner. Yep. So I'm marking that as a yes for tanner and tommy
Starting point is 00:16:45 which were maybe like six weeks out from right now yeah uh we've talked about this well i think we've talked about this actually in the podcast multiple times because of all the people that we talked about the arnold a couple weeks ago but yeah whereas a month or so ago you and me thought 100 without a doubt it feels maybe like it's more like 60 40 now i think that's what it is it's 60 40 but i'm hoping that this last this wave that's currently taking over america is gone by then which i think it will yep so i think we'll be okay plus football and everything else in the world's happening no one seems to care at all right so okay arnold is happening we both we're in agreeance next one dan bell will set an all-time new world record he i believe he just announced he's not doing the ghost oh he did oh yeah i missed that but that
Starting point is 00:17:34 he is doing meets later in the year yeah well that's why i thought we'd get an answer on this one pretty quick that's where more of my surprise was there but i he's going to do a meet in a upa meet in uh iowa and maybe a meet like that has favorable judging you know uh well plus he's back in the home territory there's probably some secret power there some secret iowa power um so the question is he's going to re-break his world record? Yes. His world record total. Yes. Will he set the new world? Yeah.
Starting point is 00:18:08 Will he re-break the all-time world record? I know. I would hate to say no because Dan listens to the podcast. Also, I just kind of think he will. If as long as he does two meets this year, I'm going to say yes, he's going to. I'm going to agree with you too. Yeah. That's the power of positivity there yep yep okay we both have a yes in there next on the list a successful 1 000 pound poll will happen in a full power meet so we'd be talking about jamal browner or that um is it dan grigsby yes yes he'd be a likely
Starting point is 00:18:48 candidate of course or i don't know if you saw tonight but jamal did you see that what did he do like in the gym was pulling like a one pulled like 1065 with straps like and it looked pretty easy yeah um this one i'm gonna say it i it seems like it i'm surprised it hasn't happened the way that i see these things um but just because it how hard it does seem to be to actually put it together i'm gonna say no that's the way i was going with this too is ah because at first i said a thousand pound pull will happen in a meet i'm like well that doesn't narrow it down because two one thousand pound will happen in a meet. I'm like, well, that doesn't narrow it down because two, 1000 pound poles happened at a meet.
Starting point is 00:19:27 They just weren't successful. Right? No, I don't think we'll see someone break the a thousand pound full power, but it'd be a big, big deal when somebody does. It will. And I'd love to see it happen,
Starting point is 00:19:37 but I think it's just so hard to do unless you're going to take a kind of token attempts. Yeah. And that's not why I'm not really counting that. Like, you need to be having, yeah, I don't think so. All right. Next on the list. Mastinomics will be involved in a meet in a way that does not involve having a booth.
Starting point is 00:20:00 This could be in any number of things. Right, yeah, I guess I might. This could even mean just us going to a meet, honestly but you said not not with a booth yeah yeah that's the trickier part because a lot of times it's like if we're gonna go it'd be nice to have the booth yeah so will we be at a meet in any capacity that does not involve us having a booth it's tricky tricky that's tricky but there are some things we've talked there are opportunities there are some opportunities out there that are pretty have we talked about that specifically at all we have or not well just to kind of lay that out there not the all the specifics but there's been some people that have talked to us about um
Starting point is 00:20:36 not hosting and i will say this is not talking about us competing either this is not in reference right i'm not counting that. Yeah, because I think I might do that later this summer. I'm not saying like, oh, no. It's basically like, okay, we're going to a meet that we're not involved with as competitors, but we're either there in some capacity, whether that's, I don't know.
Starting point is 00:21:03 I don't know what that might be. whether that's, I don't know. I don't know what that might be. I'm very on the fence. Me too. Since I've said yes on everything, I'm going to say no on this one. I'm very on the fence. I'm very 50-50 on that.
Starting point is 00:21:17 I'm going to split with you then. I'm going to difference off. No, Tanner. Yes, Tommy. Okay. yes tommy yeah okay and someone yeah potentially there's a there there is opportunities out there for us to go uh do commentary on some big wrpf live stream events this year would be a big deal for us i mean we've obviously hosted 300 plus episodes of the massonomics podcast that's a very different thing you know what i think um we've talked about it too if we're going to do that we'd go into it from kind of a
Starting point is 00:21:50 professional perspective of really wanting to do our homework and really do a good job with that and we could potentially do it and make it work we just don't know it's a big time commitment and there's other issues there but there's it's also an opportunity you know if it if it goes well we we are we already know we have the opportunity where we could do a bunch of them it's just um whether or not we think it's the right fit for us you know do we use that time and can we do other different cooler things with massonomics or is that a really cool opportunity yeah you know so we don't know. That's kind of up.
Starting point is 00:22:26 That's in flux right now. A lot of balls in the air. Yeah. Yeah. Yes. Okay. In flux. Next one on the list.
Starting point is 00:22:32 Masonomics will have a booth at three events this year. That's the number. That's a good number to use. You know, I tend to be the person that sets the odds in Vegas as well. I'm so good at picking numbers. Because if you said two, I'd be pretty sure to say yes. But with three. Because we're saying the Arnold's already happening, so that's one off.
Starting point is 00:23:02 So then it's like in the next 10 months, are we going to do two two more events i kind of heard the showdown's not going to happen really well i kind of heard maybe that's i don't know the specifics of it you know um the kansas city showdown that we went to but maybe at least not through that particular promoter i don't know the details of that but that because that could very well be one that we could make a habit of going to yep you know um i'm gonna say no no no i'm gonna say no i'm gonna say yes but also the i'm i'm not it's not a strong no that's just my i'm saying yes okay so we're getting some uh yep some separation here okay next one buddy caps will be on the podcast i'm going to say yes to that one i'm going to agree i will spill beans that that's certainly in the works
Starting point is 00:23:53 we're hoping to make that a reality soon so but also it's not positive that it will happen but it's very disappointed if 2022 ends and buddyaps has not been on the podcast yet. Yeah, hoping to get Buddy Caps on, working on John Berzink, hoping to get him on soon. Omar. He can finally read his own ad and fulfill the prophecy. There's not much I would like more than to get Buddy on and to do some fun things with his ad and stuff like that. That would be awesome.
Starting point is 00:24:24 It'd be great. Yep, that would be amazing. Okay. Next one on the list, Tanner. Masonomics will break 44,000 followers on Instagram. Break how many? 44,000. 44,000?
Starting point is 00:24:39 Mm-hmm. No. I'm going to say no. What are we at? Almost 40 right now? We're at like 39,700. So that'd be 4,300? Yeah.
Starting point is 00:24:50 All right. I mean, I don't want to say no in the way like I don't believe. Wait a second. There are a couple other factors there too. I'm saying yes to your no. Yeah. So what is the – just say it's 5,000 more. It's not 5 000 more though it's
Starting point is 00:25:06 4 300 more right right right that's true so yeah this is almost almost over so it's right over 11 months so that's yeah there are additional factors there at play too um oh just for the sake of us having different because it's not a i don't think it's like a perfect, easy gimme the way that Instagram is. It's tricky. I still think that's a bit of a stretch. That's yeah. I'm going to say, I'll say no.
Starting point is 00:25:31 Okay. I'm more going. Yes. On that one. Just to be opposite of you. Right. It's I, that one's 50, 50 to me. Actually, it's probably more.
Starting point is 00:25:38 I would certainly like it to see more. Yeah. I would love it for it to be 50, but it's, it's just a little bit different. It's a real battle these days. It used to be 50, but it's a little bit different ballgame than what it used to be. Okay. Masonomics will hit 400 podcast reviews. Well, the question would be 500.
Starting point is 00:25:54 500, you're right. 500 podcast reviews in this year. We're at, just so we're on the same page, we're at 410 now. And we're talking Apple podcast reviews. We're at, just so we're on the same page, we're at 410 now. And we're talking Apple podcast reviews. We're at 410. That would leave 90. It really depends on how long it takes us to get to about 480.
Starting point is 00:26:19 Because there's always a foot. Yeah, there's always, we can, it's a kind of a trudge, a sludge to get to about there. And then they zip by. Oh. I'll say yes. We'll hit 500. Okay.
Starting point is 00:26:37 That's what I thought too. I think yes. And you guys can all help us make that one come true by going and leaving us a five-star review on Apple podcasts and seriously use someone else's phone. Like this is a joke, but also serious, like grab your wife's phone and give us an extra five-star review or anyone
Starting point is 00:26:55 else's phone and give us an extra five-star review because that does help in like lists and algorithms and all that crap. Like I have noticed the extra, when we get a good number of reviews in a relatively quick time quick period of time it bumps us up on things so yeah leave us a review big alex he did say that he believes the key to getting to 500 reviews will be getting 90 more of them and it's actually intelligent really. It works out perfectly. Okay. I'll slightly along those same lines. And massonomics will get to 280 Spotify five-star ratings.
Starting point is 00:27:33 What are we on on there? Like 140. Oh, is it that high? I think it's in the one thirties. Okay. I'm going to change the number then I'm going to say 300 Spotify ratings, 300 five-star Spotify ratings. Yeah.
Starting point is 00:27:44 I think that that's going to gonna get hard i think we're kind of taking up the low hanging you know we've been sucking up the low hanging fruit on that a little bit um i just want to check and see what the number is for sure it is 137 so that'd be 360 more of them yeah i'm gonna say no on that one. Okay, I'm going to agree with you. But go leave us a rating, not a review. That one's a really easy one to do. Yeah, all you do, just search Massonomics on Spotify. Five stars.
Starting point is 00:28:17 All you do, you just hit the five-star button. Yep. Okay, we're getting into the homestretch here, Tanner. Last three questions. We will have 42 guests on the podcast this year 42 52 weeks in a year that means there's 10 weeks without a guest and when i say 42 i mean at least 42 right right right yeah i'm gonna say yes i'm gonna say yeah we'll do that i think so too that's you know it could be around that number though i think that's a reasonable number i know we are more than that in 2021 but also we were
Starting point is 00:28:51 really hitting that hard in 2021 i don't know that our number will be as many as in 2021 but probably over 42 okay next one this one's almost a conflict of interest because it's directly in your power tanner okay tanner i love conflict tanner will use his unboxed pair of tr lights oh no way that is not happening yet in 2022 just look i've been thinking about those because there's been conversation on the discord um about the tr lights and stuff and i my box of them is somewhere in my uh wardrobe closet that i can i see the box and i was actually thinking about pulling them out just to look at them the other day you're like i don't want to let i would love to get those i would love to start wearing those but the second i start wearing those the clock is ticking on those
Starting point is 00:29:44 you know and and like, then you got to hope six years from now, someone's came up with something. I know. And I've, so the ones I have now, I think I've made last for six years. They're still in pretty good shape.
Starting point is 00:29:56 Like I only wear them at the gym. Mine are too. They don't look new anymore, but they're, I don't know that they're materially different than when they were new. Yeah. I think if anything, the soles have just gotten thinner which is actually yeah i know um i i would like oh i would like to bust out the fresh shiny new ones but i am not doing that in 2022 okay well that might be the only lock on this i may go until i'm like 40 even before i that might not be out of line no rush rush. Yeah. Okay. Last question.
Starting point is 00:30:26 This is a two part question. One, will we still be podcasting in December of 2022? And two, will we remember to go over these in December of 2022? We will be podcasting. I'm almost just like completely certain of that. Will we remember?
Starting point is 00:30:50 Hmm. It's easy to say yes right now sitting here like oh how we're gonna forget about that oh but we're remembering this to do is getting pushed out to my to-do list right now well in that case then i'll say yes i have no worries about this happening okay so it will then right here december 14th it's on the list move go mark it just like went in the time capsule okay sweet sweet wednesday december 14th that's the wednesday that's when we'll be recording okay yeah wednesday before probably right yep i liked that game a lot of it was pressure but then again that's something future me has to the results of that is something future tanner has to do this is like in a day we'll forget what we answered to all of these it'll be like uh it's a time capsule we just go out and live our lives and we'll decide it really we thought that 11 months ago huh geez what were those guys have you ever done a time
Starting point is 00:31:40 cap been a part of a time capsule before did you ever do that in high school or anything like that trying to think of maybe like an elementary school we did once. What do you think happens to all of those? Nobody's following up on those, are they? Here's a really funny thing to think about. Like my elementary school just got bulldozed to the ground a month ago, and they dug, you know, there was so much groundwork. I'm sure they were just digging up like time capsules.
Starting point is 00:32:03 If they even got found, you know, the machines just so big yeah the machines are so big they probably just make huge piles of stuff and well all those teach all the teachers are not you know like they're eventually go and they're those teachers are dead now right yeah that's what i mean yep they just get recycled into the ground yeah never to be seen again wow never really thought about that actually yeah um i have a little sack segment did you want to do i think we got a couple minutes here we could dig into a sack oh yeah okay it's not even a little sack segment it's a big old sack today so big it's in a box dig in a box okay a lot of cool stuff in here we'll start off with a little bit of that obsidian candy pain
Starting point is 00:32:52 yeah brutally festive smelling salts oh there's a gingerbread man and a candy cane on here that's how you know it's good yep and then next on the menu hype Hype Dust. Absolute classic. Staple of any gym, you could say. Next on the menu is the card that I should have read first. And it's from Big Travis. He said, here's a little something for the gym. Thanks for all you do. Spicy air.
Starting point is 00:33:20 Very nice. Spicy air. Now, take a look at this. Oh! It's the little quart. It looks like the little quart of oil. Wow. This is a little quart of oil.
Starting point is 00:33:37 Nitro high octane smelling salts. I actually forgot. You can't really see the... The packaging is really cool for this. It is really good. This is really cool packaging. I love that. It's awesome. It is just like a miniature oil quart bottle with like this little test tube off to the side of it
Starting point is 00:33:50 yeah that's really cool yeah it's pretty dope we do i forgot we do have a what's in the can actually oh geez the good times keep rolling you don't have like a cup or something because we could both partake in the what's in the can then. Oh, is it a single can? Yeah, there's one can. I can go get a cup when you read the ad here. Yeah, yeah, yeah. We can do that. Okay.
Starting point is 00:34:13 Wow. So yeah, this is the well-packaged WITC. Okay. God, Obsidian just kills the packaging game. They are just on their stuff. You think that's good? Wait till you see this. The insert for the drink spotter.
Starting point is 00:34:34 Yeah. So it's the Obsidian Ammonia Bottle Buddy is what you're holding right there, which fit it. Look at this. Read that. Nearly 100% compatible with the Massanomics drink spotter. I love how it says it right on the packaging. I think that's nearly 100% compatible.
Starting point is 00:34:56 Yeah, so what it is, it's an insert that goes into the drink spotter that then holds the obsidian ammonia and three ampoules in there. holds the obsidian ammonia and three ampoules in there. But one problem with that is then you no longer can hold your drink in the drink spotter. It's an easy solution to that. Oh, that clips right onto the side of the drink spotter. Yeah.
Starting point is 00:35:16 And then you can hold your drink again, which I love that because I love the thought process. So we create a drink spotter. He creates the insert. So then you can use ammonia for the drink spotter. But then you no longer have a place to put your drink, so you add an additional cup holder off the side of it. Yes. The other option is just to buy a second drink spotter, too,
Starting point is 00:35:38 which we won't fight you with on that one. Yes. And you have the red bottle buddy, and right here I have a black bottle buddy. And the beauty of these two probably, actually not as far as we're concerned, but maybe as far as some people are concerned, they are magnetic on the back of them. So you could actually use it independently.
Starting point is 00:35:56 That's what I was wondering if that's what that was. You could use it independently of the drink spotter. However, I would not recommend that. It is almost always compatible with the drink spotter. That is the preferred method of attachment. And like even like, you know, he's got the thing inside. Travis is a man that does not skimp on the details. No, I love it.
Starting point is 00:36:16 I love it. And he'll be right next to us at the Arnold. Yeah. Excited to finally meet him. I wonder if he just sits around and smells smelling salts all day long. You know, what if I'd like to. Yeah. yeah you know this is funny looking at the note here um his handwriting is really nice it is and my wife was down here the other day i had a different note from him my wife and she goes whose handwriting is this and why is it so nice yeah it's like what woman is this
Starting point is 00:36:40 yeah yeah he's just got nice handwriting i like to think kind of though that maybe actually um lou nutter is secretly just travis anyways you know he he he ran the obsidian booth because he actually is the owner it's just not it's not a mystery yeah travis is like it's just like a secret persona lou nutter is it's it's his uh it's his fight club thing yeah yeah yeah right right he doesn't even really yeah he doesn't even know who he is yeah mole nutter someone said
Starting point is 00:37:12 who is the mole so we'll hit this what's in the can maybe in a little bit should I read in like a minute here but either way Obsidian Ammonia they are the real deal. Go check them out. If you want to support us whilst also supporting them,
Starting point is 00:37:30 you can get the feel the burn. Yeah. We still have some. Yeah. We have feel the burn ammonia left too. Yes. Go get some of that. And ultra super cool topical news here.
Starting point is 00:37:44 The week that this podcast comes out, we're hoping to see a restock of the drink spotter, drink spotter being back. So you could purchase a drink spotter to throw in your bottle, bottle buddy. And we said, supply chain, not anymore.
Starting point is 00:37:55 She said, we said, get fucked supply chain. Masonomics is here. Let's look at a scant. Scant says, uh, he has a drink spotter with, Let's look at Scantz's.
Starting point is 00:38:13 He has a drink spotter with the bottle buddy off the side and plus the accessorized can cup holder off of the drink spotter. So he has like a three banger there. That's really cool. But he ain't got one of these. A nitro. Nitro. Amazing. Good stuff.
Starting point is 00:38:33 Okay, Tanner, you're going to read one more ad? Yeah. I'm going to go get a cup. I'll be right back. Speaking of things that are real good, I wanted to tell you about Fusion Sports Performance Supplements. Do any of you out there know what's in your supplements if you use fusion sports performance you always will fusion sp prides itself on being fully transparent never using proprietary blends and always providing its
Starting point is 00:38:55 customers with top quality products they offer two pre-workout options there's a super soldier pre-workout and the mad titan high stim pre-workout both have proven ingredients at their full clinical doses to maximize performance increase muscular endurance endurance improve focus and get you that much sought after pump they also have healing factor post-workout which combines bcas with a full serving of creatine monohydrate and other great ingredients to help maximize your efforts in the gym build muscle and recover fast then of course fusion's whey protein isolate not only does it taste great it's got 27 grams of protein per scoop zero fat lower no carbs it doesn't contain any sort of gluten and it won't cause any stomach discomfort
Starting point is 00:39:34 available in vanilla ice cream chocolate of some sort and frosted cinnamon roll most orders are shipped within one business day and fusion SP prides itself and its products. They all come fully backed with a 30-day money-back guarantee. Go to FusionSP.net. This is the most important part. Take notes on this. Use discount code MASS, M-A-S-S, MASS. It'll save you a massive, huge, massive 20% on your entire order.
Starting point is 00:39:59 Use discount code MASS. Very good. All right, did you get a cup then? I got a cup. And you know what cup I went with. Oh, he got a little silly. Special limited edition,
Starting point is 00:40:10 300 cup. Okay. The movie. It's 300. I got a Coca-Cola in this, in the theater. So I guess I want to like not spoil. Like I want to not know what's going on here.
Starting point is 00:40:25 Yeah. This isn't chilled. Oh, well, whatever. We're going to find out at some point. I might just have to move this a little bit to not have paper. It's wrapped. Yeah, it's wrapped just like so. So Tanner's got to position the, there we go. Yeah, it's wrapped just like so. So Tanner's got to position the...
Starting point is 00:40:45 There we go. Oh, yeah. Well, it's clear. I know that. Okay. And it is bubbly. And it is fruity smelling. Ooh, it smells real good.
Starting point is 00:41:03 See, my taste buds are kind of tainted after this lime polar i'm getting cherry yeah i was gonna right away i was gonna say strawberry but i think you might be right i'm getting i don't think i'm getting cola though. Are you getting any cola? Can we rule cola out? I think you can rule cola out. It's hard when you go from cold lime to kind of a room temperature not lime. I'm not getting any secondary flavors that are popping out to me.
Starting point is 00:41:48 Yeah, I could go with straight up cherry here. I don't feel vanilla. I don't think there's cream. Should we find out what we're dealing with here? Let's dive in here. It's a pounder. Tall boy. Bubbly.
Starting point is 00:42:02 Cherry bubbly. Cherry bubbly. Grande. It's the grande bubbly. Have you ever had a grande had a grande bubble no don't get those around these parts must be a canada special and it is in france yep limited edition french can yeah very good so we were right call we were right good call yeah it's got all the uh french nutritional facts on it here too all right you know what's good double fist and bubbly's over here it's a party no one can slow us down on this friday night tanner oh special friday have we ever recorded an episode on a friday night not many if we have
Starting point is 00:42:41 not many if we have big geese in on the party there's rocking the cheery bubbly well all right should we get uh big frank the tank on the horn yeah i think so do we say bye to the discord do they stay on um i'm guessing they don't want to stay on for this they probably they probably want to listen they probably got yeah they want to probably want to listen. They want to... Oh, supporting our supporting members. Let's do that first. I think they're paying attention for us. They have to be around for supporting the
Starting point is 00:43:13 supporting members. And then I'm assuming they want to get kicked off after that. Good call on supporting our supporting members. Okay. So this segment is supporting our supporting members. One of So this segment is supporting our supporting members. One of their newer segments, reoccurring segments to the podcast. It's where we show a little love back to those that have showed love to us,
Starting point is 00:43:33 to our supporting member crew. It's also been called our discord crew, our unpaid interns. They go by many names. The important thing is they're good people and we want to let them know that we're no we know and we are noticing the good things that they're doing so if you want to become a sporting member it's real easy go to our website go to our shop there's an option there a product on there that's supporting membership there's a few different levels all of the levels
Starting point is 00:44:00 get you some great benefits and all of the levels actually get you access to our exclusive discord community there's discount code some other stuff there so we'd love to have you join the team it's a very active community honestly active community uh the activity level is super high so if you like activity if you like active communities it's probably for you so supporting our supporting members number one here here is big Steven Rose waffle iron gym. He came in second at a strong man can competition, which qualified him for nationals. It's awesome.
Starting point is 00:44:34 So congratulations waffle iron gym on the nationals qualification. I'm not sure if he said if he was going to take, you know, if he's going to take that up and compete at nationals, but it doesn't matter. He qualified and they can't take that away from him you cannot take a qualification away okay then uh next uh supporting our supporting members big joey on the discord right now um a bit of a spoiler alert i guess if you're if you're listening to this live on the discord this is a uh spoiler alert if you're listening to this live on the Discord, this is a spoiler alert.
Starting point is 00:45:06 If you're listening to this as it comes out, it's already happened. Big Joey is getting married tomorrow. And then he can say, my wife. That is the number one reason that people are getting married these days. They said Borat memes are pretty hot. He's like, got to strike while the iron's hot. So congratulations in advance to Big Joey on tying the knot.
Starting point is 00:45:28 And Morgan, Big Joey and Big Morgan on tying the knot. Big milestones. That is something to be excited about. So could everyone please give Joey a big my wife. Big round of my wife. Yes, my wife. Well, congrats, guys guys those are all very awesome so congrats everyone now should we on that note should we kick off the discord and invite big frank all right yep there's not enough room in this in this room not for both of us many people so bye discord and hello frank
Starting point is 00:46:05 hopefully so far so good we got ringage hello big frank is that you uh i hope so all right just just the guy we were looking for I hope so. All right. Just the guy we were looking for. Oh, shit. How's it going, guys?
Starting point is 00:46:28 Good. How are you, Frank? I'm good, man. I'm just fucking here chilling, working. Are you making some shirts tonight? I actually finished about an hour and a half ago. I was fucking doing decals for my cricket. Little stickers and stuff.
Starting point is 00:46:43 Oh, yeah. I saw you had some window decal packs for sale there. I've become a stay-at-home mom with my cricket now. That's a look that fits you pretty good, I think. That's a look that would fit you pretty good. Dude, I mean, it works.
Starting point is 00:47:02 I used to sew. I used to do sewing patches and shit so i mean it's level up yeah so yeah so um we are we're we're pumped to get you on frank we actually been talking about it and wanting to get you on for a while now you've kind of been did we talk to you live before for a couple minutes on the show maybe i think i think so i think it was for like a quick live thing. Yeah. Yeah. And then, of course, there was the episode that you took over with the Saw-style talk boy podcast takeover. Epic hijacking. Yeah.
Starting point is 00:47:37 And that was some of the most epic stuff that we've had go on at the podcast, honestly. That was one of the cooler things that we've ever done. I can't remember the episode number, but if you're a fan of massonomics you've heard it uh it is like 60 something i think okay okay so yeah we're we're uh pumped to get you on for real and the reason we kind of waited is we had the have had an idea of a collaboration for a while and finally this week we got to get it out there to everyone i know it came out pretty cool too so i was pumped about it yeah like we knew pretty i mean after you sent us that it's like yeah lift evil shorts have to happen someday so like on our end we knew pretty early on like what we wanted to do but then like
Starting point is 00:48:16 god what's frank gonna do like he's got salt he's got his whole vibe and he's got all types of ideas and the first time you sent over that artwork to us, I remember I called Tanner and I'm like, dude, did you see what Frank sent? We were so jacked. Oh, that's so amazing. We were really pumped. Yeah, the art turned out awesome on those. Yeah, it was one of those things where it's like
Starting point is 00:48:39 I had it in my head for a while and I knew exactly how I wanted to do it and I just haven't done it. You're like, hey man, how's it going? exactly how i wanted to do it and i just haven't done it and you're like hey man how's it going uh any idea like when like when we could do it i'm like oh fuck let me draw it really quick and i said i was like oh this is exactly how i wanted it sweet so i'm happy that it came out cool oh it is so freaking and lift hard live evil is like perfect too like yeah it just it fits in there really good yeah and it's cool because i don't usually do words on art so i had i have fun with that i mean i just did a
Starting point is 00:49:10 canceled natty culture shirt but that's a whole different me just talking shit oh and then i love the details of you added in like the little worm versions of all of us that is so cool that was you gotta thank alex from a kind of big kind of company yeah he told me he had that that is of you added in the little worm versions of all of us. You got to thank Alex from Kind of Big Kind of Bad. He told me he had that. That turned out so cool, too. Oh, yeah. I had the hair
Starting point is 00:49:36 and then I put the hat on there. Oh, they're perfect versions. They look like all of us. There's no question who we're talking about there. Yeah, that was a pretty fun one. A really funny thing look like all of us you know there's like no question who we're talking about there yeah that was a pretty fun one so a really funny thing with the when i was doing the hijacking uh i had a buddy working for me at the time and i was like oh i want to send these guys something i want something like i think it all started when i wanted to just send you guys a banner for your gym right and i
Starting point is 00:50:01 wanted to do a 3d print of the couch and i'm like yep i was like oh man i just want to send you guys something cool but i can't just be nice nice the whole time i'm gonna fuck with you guys all right so then my buddy was like well what are you gonna do i was like i'm gonna i don't know and then i was like i was just thinking i was like oh i'm gonna steal their golden goose and it was your shorts and then every day it was me thinking of something more to add to it it was ridiculous yeah dude and i think they're gonna be really mad or really excited but i'm going all in oh it was awesome even like yeah you did the 3d printed of of our chairs and they had the cock and balls on the
Starting point is 00:50:39 bottom of it and i remember you were like oh did you guys did he get that done or did he 3d print that himself yeah that's it is so it's so funny my 10 year old still gets a good kick out of the weiner on the bottom of the chair that's awesome yeah uh no that that ended up being great yeah so tommy and i were talking to like i don't know i guess guess, where to start into it, but kind of wondering your background. Like, you mean you didn't always own Lift Evil? No way. So what were you doing prior to that? I did animation, like VFX and video games and movies and commercials and shit for about
Starting point is 00:51:22 12 years. So I went to like art college and then i i did animation and then i i was teaching animation out of college too part-time um and it's cool you get to do cartoons and shit but i got really tired of it because i ended up getting into like uh like a supervisor position for like team leading and then it just became all politics and like overtime with no pay and and commercials i didn't like working on and i got tired of i haven't drawn for years and i was like i'm making cartoons but i'm not doing any of my own stuff and then that's when i started getting into lifting like six years no like seven eight years ago and i was like oh i i went through all my metal shirts. I have no more shirts. I was like,
Starting point is 00:52:05 I think I can draw something. And I knew how to screen print. So I was like, Oh, we can fucking make something. And that's kind of how the whole thing started. So how did you know how to, why, why did you know how to screen print? Oh, so, I mean, I, I did it in college. And then my brother had a little little like a little business of his own and then we had a little itty bitty screen which i still have here i still use one of them i just expanded it a lot and um we've had in the basement he was using it for his stuff
Starting point is 00:52:39 so we were able to just go down there throw a shirt on throw a design on and do it because we had like the whole like ghetto home setup anyway yeah so have you because Tanner and I were talking you know like lots of people have ideas and you know you can now like with it's so easy with computers and phones and iPads like to get a design put together on something and then be like okay I need to get this printed. But finding people that actually know how to print shirts isn't the most common thing in the world. I still don't know how to do it. I mean, it's one of those things.
Starting point is 00:53:14 I started learning how to do it when I started the brand. And I did everything also hand-drawn. All my original designs were hand-drawn. I refused to go digital. Only to transfer it because when you print, you have to print it to film. So me scanning all my artwork was the only time I went digital. I'm like super old school, like animation-wise. I love 2D animation, but I was in 3D animation.
Starting point is 00:53:41 So every time I would teach kids, they'd be like, we want to learn 3D animation. I'm like, no, asshole. You have to learn 2D animation and learn the basics. So it was always about that. So then I would draw it, and I had to learn how to scan it. And it just became a thing over time. I mean, it's like lifting. You know what I mean?
Starting point is 00:54:00 The more you do it, the more you fuck up and the more you learn, right? So and then it just expanded from there and we were like, oh, let's buy more equipment. Let's buy used, broken equipment and deal with that for years. That's kind of how the whole printing thing started. Do you feel like you're...
Starting point is 00:54:22 Because to us, we know enough about it to know that it's way more complicated than... It's way more of an art and there's way more to it than what some people think or than what it might seem like. Do you feel like you're still... Are you legitimately still learning stuff on that?
Starting point is 00:54:37 Or are you... Every fucking day. It's one of those things now where i want to transition into like an automatic press because i'm still manual so it's still like i have to spin the thing but every print is done by hand every stroke is done by hand every color is done by hand so i don't have like those big automatic presses that do it um so i'm still trying to fine tune my craft. And then the big thing was when I moved warehouses recently, I had to tear everything down. So I was like, Oh, let me tear down the entire print presses, the nuts and bolts and rebuild it.
Starting point is 00:55:15 And then when I rebuilt it, I realized a bunch of shit was off and unleveled and I was doing this wrong and that wrong. So, you know what I mean? You kind of like learn as you go. I was doing this wrong and that wrong. So, you know what I mean? You kind of, like, learn as you go. And then I'm just trying to be, like, you ever watch those videos on YouTube of, like, those master craft artists? Like, those old school guys, like, making swords and shit. They're super, like, they're super attentive to everything they're doing.
Starting point is 00:55:39 It really becomes something like that. Like, when you start printing a shirt, you have an off print. And you're like, why is it off printing? And you have you have to like go through the whole machine and try to figure everything out and so every day you're kind of learning something new yeah that makes my head hurt like thinking about it yeah i'm glad i'm glad we don't have to deal with that but mad respect to you for that frank that's i i well i mean it's easy for dudes to you know like dudes like us to think like yeah we should really uh take that part on too like because then you make that much more margin and stuff like that but it's crazy how much
Starting point is 00:56:14 like it's not as simple as being like yeah we'll just spend the money on the equipment and then it's just you know yeah you just do it right right do it yeah you know i i was i've been thinking because i want to do an auto press and start like my own custom printing thing yeah but that's too far down the line but i was realizing it so printing by myself like i'm doing a lot of work that a one person shop should not be doing one person right that is a lot of work well you literally do everything yeah i draw so i i print and do all the business stuff and pack orders and emails all day and then at home when i get home after i unwind i have to draw and then when i wake up at six in the morning i draw because you got to get on top for the next release right it never ends it is it's an endless cycle. And what sucks is the printing takes so much time,
Starting point is 00:57:06 but it gives me so much freedom. I don't have to send an order of a hundred shirts. I can do two and test. Right. You know what I mean? Like I have everything here ready to go. If I wanted to make like, like I'm trying to do a new,
Starting point is 00:57:20 uh, I was trying to do grip shirts. Right. And I waited forever to get this. It didn't work out but because the ink was different but the fact that i can just like a cricket i can just set up stuff see if it looks good fuck it move on if not go with it you know what i mean so the freedom and then also the freedom of not having to print a full run for a release i can
Starting point is 00:57:42 only do half and then see if it does good or not and then finish the other half that makes sense but then the back end of that is if I have to print for the Arnold which I hated printing a thousand fucking shirts in like a month on top of
Starting point is 00:57:59 getting a whole new release going that's just too much work yeah we're in the prep stages of that right now and after looking at like the order we put in and thinking of like doing that ourselves be like oh no way man yeah i do not envy you guys this year i love that you guys i might go just to like hang out but if if i'm still solo working i'm never doing the arnold again by myself right if you go
Starting point is 00:58:27 definitely come or you know you should come and come hang out yeah for sure for sure oh my god i'm just gonna be hanging around there just talking hey guys what's up five minutes later hey guys how's it going no we're gonna be like hey frank do you want to come back and stand back on this side and you know like hey, here's the POS system. Hang on to this for a minute. I'll be like, I know what you guys are doing. You know what? As long as you call me a booth babe, I'm cool with it.
Starting point is 00:58:54 You have to wear booty shorts and crowns. I did that. I know. Here's something really funny. When I first met you guys, I was like, these guys are fucking tall. Like what the fuck? Well, and you're not a short guy though.
Starting point is 00:59:11 Either. How tall are you? So this is where I'm getting at. When people think I'm five, seven, people think I'm a short fat fuck. I'm like, where do you get this? But then when I see you guys, I didn't think you guys were going to be like seven foot tall. Yeah, especially like at the, you know, around powerlifting meets and like some of the bigger powerlifting meets or something like the Arnold. That is a thing.
Starting point is 00:59:33 A lot of times I did not realize how short some people are. Oh, God. You don't realize how short anyone is. Like you just. Right. Right. Yeah, man. They're fucking short.
Starting point is 00:59:42 They're like super tiny, too. They're like, holy shit. Yeah. Yeah. yeah yeah it's like yeah that guy is a solid 180 pounds but even at that size like it doesn't look that big oh my god yeah when i realized that when i did the first pioneer me and i went down there and i got to like meet a bunch of people i was like oh my god life is different in real life like this is not with them yeah yeah when you don't always have that camera looking up at you all the time boosts are kind of a fun like what what's your you know we're talking about the arnold but what about your thought on just in general setting up booths and stuff it's a lot of work there's a lot that goes i love it yeah uh so my brother did before i started this whole thing he uh he had his own thing it was like his own art stuff so he would set up at markets here and there um and i would help him do holiday markets and this and that so like the whole booth hustle
Starting point is 01:00:39 or like vendor hustle yeah i was i was very aware of going into it like i knew all about the swipe and all this shit and how to set up and how to like i guess like i didn't do it like in a concert sense but i did it like in the market sense so i there's something you you get from being with meeting new people at a meet that you'll never get online it is very true oh my god like you can connect online but in person it's so much better because then they'll recommend their friend and this and then the word of mouth spreads so much more i guess more genuine it's more genuine in person well people are like oh this dude's actually i like i like this guy yeah well that's what he
Starting point is 01:01:20 talks about yeah we've gotten like lifetime customers out of just the few in-person things we've done. Because you get to meet them in person, they're like, ah, I actually like these people. You know, like, they're like... Yeah. They're not just some dumbasses that just sit and make memes all day and don't know what the hell they're talking about.
Starting point is 01:01:35 It could be the opposite. Like, oh, these are those dumbasses. Right, right, right. Like, I'm sure people have met me in person and go, oh, my God, this guy really is a shit-talking motherfucker. But, I mean, the whole, I also love, like, I've never been in a real band. I've always wanted to be in a band.
Starting point is 01:01:54 But I love the idea of just being a road dog and just driving to meets and doing, and, like, kind of just being out on the road and, like, doing that hustle. Like, I respect that shit so much. So I have no problem doing it um it just sucks when you have a bad meet and you don't sell a lot you have like a six hour drive you're falling asleep i have fallen asleep because i have sleep apnea and i'm like oh shit maybe i can go another like 50 miles and then you swerve and you're like i gotta go to the hotel and like fuck i didn't earn enough for a hotel yeah well and um it's just shifting gears just because i'm thinking of it now you kind of touched on it um you've been lifting you said maybe you got into it like six or seven years ago something like that you're uh you're a strong dude like um what are some of the lifts you know some of your best lifts that you've done before?
Starting point is 01:02:47 I used to bench 900 pounds. Not bad. No. My last meet was two years ago and it was a 1720 total so it was 650
Starting point is 01:03:01 445 and then like a 620 deadlift. i did a strongman meet a year ago and then i tore my calf and my finger pretty bad so i'm doing a meet in may um and i'm actually gonna go wrapped for knees uh that's gonna be cool so i'm hoping to hit maybe like 750, 775. Yeah, that's huge. I just got work done on my shoulder yesterday. I had a really cool physical therapist, this guy called Mad Max in Jersey. I can't bench. I have something like an impingement.
Starting point is 01:03:40 If you've seen my lifting videos, I haven't benched in almost a year because I feel like every time I go close to my chest, my shoulder is like, hey, buddy, you want to pop right now or you want to pop later? So I've been doing overhead stuff. So I just benched 407 for three yesterday. So I think my bench will be back. And then my deadlift will maybe 750 and then the pop bicep. We'll call it a career. my deadlift will maybe 750 and then the pop bicep,
Starting point is 01:04:03 you know, we'll call it a career. Does, uh, does, um, you know, running lift evil make lift?
Starting point is 01:04:15 Like, does it get in the way of lifting? You know, is it hard to do with lift? Like, does it, do you ever feel like, ah, I could probably be a lot stronger,
Starting point is 01:04:21 you know, if I wasn't, uh, didn't have this job. Oh my God. Yeah. Dude, Do you ever feel like, ah, I could probably be a lot stronger, you know, if I wasn't, uh, didn't have this job that I do like 18 hours a day. Dude, I think between the end of October and Christmas, I lifted six times. And then every time I'm a dumbass, I'm like, let's go in for a PR baby. And then I hit a 700 rep squat.
Starting point is 01:04:41 I was like, wow, I haven't done this ever. I call it the damn belt method where you only squat four times and you're back at a thousand. Yeah. That is the damn. That's all I got to do. It's going to take a lot of time off. Yeah. Yeah. Yeah.
Starting point is 01:04:54 No, I mean, it sucks. Okay. So one of the dudes who I'll forever look up towards is Dave Tate. Yeah. And I asked him once on one of those questions and like this is the best answer he can give i asked him i was like how do you balance lifting with your business and he goes i always had to focus on one and when i focused on one the other one struggled right and and he goes there i he hasn't figured out the answer
Starting point is 01:05:25 and i was like damn this fuck i was like i wanted an answer but i guess that's it so yeah i mean if like right now i'm trying to get back into prepping i'm serious but i'm like i can notice a dive in art and in my artwork and like my time for drawing because i have to lift like three four hours a night because that's how power lifters lift right so uh it's hard man i don't know i don't know how people do it i don't know how people can get sick and then fucking live sick and then be like yo man i just did a 25 hour shift drove nine hours and i'm here squatting i know the fuck? I don't get it either because for me it's really hard because Tanner and I, we both lift at noon and a lot of times
Starting point is 01:06:12 You guys got clothes and shit. So you can't go at night, so you have to go at noon which is fine, but then that means I'm leaving work right in the middle of the day which is nice to get a little break, but also I'm so focused on work that it's hard to just shut that off, shut that off and be like,
Starting point is 01:06:29 no, we're just going to lift and have a good old time for a few hours. It's like, no, I got to lift. I got to hurry, get this done fast, go home.
Starting point is 01:06:36 I got to shower. I got to eat just so I can get back and get back to working. And it probably sounds like I'm complaining, but it is hard. That's life though. Yeah. And it's because like back in the day when we'd go to the gym at night and it's like,
Starting point is 01:06:48 all right, I'm going to be here for at least an hour and a half. It might be three and a half hours. It doesn't matter. It's going to take as long as it's going to take. I can't do that now or I wouldn't have a job. So it is so hard to balance that. It drives me nuts.
Starting point is 01:07:02 Cause I see all these people like, like, you know, die with the die young you know was it like live fast die young i'm like yeah that works for fucking lemmy motorhead but like i was like i want to wake up and not die the next morning and i have work to do you know i mean like right i don't oh man i wish i could do shit. I wish I could fucking not sleep forever. Lance could be cool. Like Instagram famous and shit. That being said though, it is really like, I would guess you would agree. It is like really, uh, fulfilling and rewarding. Like getting to do something that, um, you're in control of the ship right and it's just like something you i mean you're not going to enjoy doing everything that you do on every daily
Starting point is 01:07:53 basis you know like answer you know to be fair answering customer service emails sucks like and i bet you probably agree with that don't you like you're in the middle of packing 100 orders you're fucking doing 10 other things and then all of a sudden you get like these couple customer service agree with that don't you like you're in the middle of packing 100 orders you're fucking doing 10 other things and then all of a sudden you get like these couple customer service emails you're like shit here's my my i have a new uh not i guess motto i guess or a new uh a new thing a new rule for customer service if you come at me like a fucking asshole for my first email i will refund your order i do not want your money right i don't care how pissed you're gonna get right i don't care just make sure it's never a problem again like just here's your money back don't buy anything
Starting point is 01:08:36 else yeah like i get people where like hey man i ordered yesterday and i didn't get a tracking email and this is kind of unacceptable amazon is literally way faster and i don't curse at them i'm like bro i'm sorry i'm not amazon but you know what here's your money back forget it yeah and uh i don't want to deal with everybody else i'm usually really nice and i'm usually accommodating like if like i get i'm slow but i'm like like i don't want to complain or give myself excuses but I'm one person trying to do a lot of stuff so I am going to be slow so when people when it does get like that and
Starting point is 01:09:11 bottlenecked and I forget an email for a week or two I'm like oh I'm so sorry here's an extra shirt or something and you want to think like the cuss like someone that's buying from someone like lift evil they you want to think that they understand and appreciate like i am buying some this isn't from amazon this is from
Starting point is 01:09:30 this dude who's literally taking like doing everything in the step of the process and like that's kind of like what i'm supporting and what i'm into and stuff and the thing is like 90 some like 98 or 99 of the customers are awesome and get all that stuff it is literally just like the very few yeah like some i sometimes i feel bad because some of our customers are such awesome supporters like sometimes shit is actually wrong like we could send a shirt that has a hole in it or something and they almost apologize they don't want to tell me because they're like such awesome supporters and stuff and i'm like oh dude, we don't want to send you shit like that's an accident. We want to fix that for you.
Starting point is 01:10:08 But then you get the other person. It's like, oh, I realized after I wore the shirt three times that the seam stitching, there's a few stitches missing in it. Like, what the fuck, man? You're like, OK. Oh, yeah. Of course, the thing is going to fucking magically seal up after you've mentioned it. Right. And, oh, yeah, of course, the thing is going to fucking magically seal up after you've ventured it, right? And, yeah, so my issue sometimes is I end up sending, I mix up orders because I do all orders, like, as many as I can at once.
Starting point is 01:10:36 And I mix it up. And sometimes some people are super nice, and I'll send them the label, and they'll ship it for me because they have the other person's order. Oh, right. Yeah, yeah. Right? And another person's like, well, what do you expect me to do with this? And I'm like, well, I'm going to send you a pre-made label. I shouldn't have to be doing this. And then I'm like,
Starting point is 01:10:54 well, what the fuck, man? You have the merchandise. I'm trying to give you a pre-paid label to send it back to me. You're giving me a hard time. My bad, bro. Yeah, yeah. I hate customer service with a fucking passion dude yeah i hate it worse than like oh my god i don't hate you uh i do hate it it made me hate humanity because i'm not hating my customers it's just that there's always one thing of a job that brings out the worst of humanity. Yeah.
Starting point is 01:11:25 Right. Yeah. And I feel like customer service is that. And yeah. And it's the bad customer service situation. Yeah. I'm not talking about the good guys. I love the good guys.
Starting point is 01:11:34 Right. And I'm not saying I'm complaining about the people that give me problems that I fucked up in order. Like, no, that's cool. I'm complaining about the pieces of shit that come at me. Like,
Starting point is 01:11:43 like fuck those guys. The bad one. Like from my experience, I'm complaining about the pieces of shit that come at me like, fuck those guys. Fuck a dick. The bad one, like from my experience, the ones that you know, like someone's being a jerk and stuff, you know, someone's sucking about it. Like I have to just give that time. Like I just have to be like, I'm just not going to think, like not going to respond to that right now.
Starting point is 01:12:01 And a lot of times the bad ones i'll like call tommy or talk to him and be like ah what do you think we should do about this you know and i'm like i'm hoping he's gonna say fuck that guy let's like really show him you always want to choose violence like even just stuff on on instagram that i see like i always see something i'm like oh i want to troll this so far or like if somebody stole a design because there's a lot of that going on lately I want to call this piece of shit out. Oh, I'm gonna get this guy I'm gonna be the troll king and fuck this guy's life up But I learned a rule and I I can't stand drake the the the pop star guy
Starting point is 01:12:40 Yeah, he has he has a rule. He has a 72 hour rule where if something pisses you off sit on it for 72 hours yeah if it still pisses you off burn the world yeah does it fuck it yeah it's it's that's a good rule that is and a lot like on those customer service things a lot of times think about it maybe talk to tommy about it not then it's like let's just do whatever it takes and make this dude happy and like nobody's gonna be able to say anything bad about us you know like you know i'm on a bitching mode right now you want to know what the one that that fucks with me a little bit is when i put a post up and so so so sometimes I miss emails or like DM. No,
Starting point is 01:13:25 well, not really. I'm always trying to be on top of the EMS, but emails get a little hard because everything gets fucking sorted weird, but I'll, I'll put a post on Instagram and someone will comment. Hey man, I've been trying to fucking do this.
Starting point is 01:13:37 I never got a shirt for two months. I never emailed you, but I never got my shirt. And I'll like comment. Why don't you DM me? And then they'll DMm me hey i'm sorry about that comment i was just trying to get your attention you never messaged me yeah yeah so i mean it's it's like when people try to be passive i guess being an east coast guy
Starting point is 01:14:00 we're very upfront and brutally honest so when i hear somebody being passive aggressive i'm like you're just being a bitch when i when i lived in la for a few months i wanted to like run people over bro you know what another funny thing i thought of that we've kind of done back and forth and some of the other brands have done it too is um you'll know what I'm talking about I already know you explain it but yeah it's you know no no no go for it go for it yeah I think I know you'll know it's like when somebody um like not a follower not a fan just like some random dude dms and he wants to like be like oh are you you accepting brand ambassadors? I really want to rep
Starting point is 01:14:48 your stuff. Would you be interested in sending me some shirts or whatever? People listening, that sounds funny. You'd be like, who's doing that? I'm not sure who it is, but a lot of people are doing that. I blast them. One funny thing that started happening was
Starting point is 01:15:06 um jared from yeah yeah yeah and then you'll be like hey man i'm sorry i'm not getting any athletes right now but you can hit up lift evil and i'm like if i get the the dm and if i'm not in the mood to fuck with the guy i'm like you know what Mastinomics is actually looking for you should hit them up I hope they hit you up and people have before and have been like yeah Lift Evil said maybe you guys were
Starting point is 01:15:34 that is actually really funny but like you know the balls when I look and then I'm like okay you don't even follow us you're not even following us I had two that is the bare ass minimum look and then i'm like okay you don't even follow us oh i'm like you're not even following us yeah like that is like i had two you know like that is the bare ass minimum you're not even following us i had this one fucking high school kid this piece of shit and he sends the same copy paste email
Starting point is 01:15:57 from jerry to me yeah hey man i'm trying to be this lifting influencer i have a really good presence blah blah blah blah blah blah, blah, blah. And I was like, you know, how am I going to fuck with him? I'll be like, well, I'm not a really good judge of influencer characters. So why don't I take your DM and just put it on a poll of my story? And then I'll let my audience be the judge of your fucking potential. Yeah. I'm completely fucking with this guy.
Starting point is 01:16:21 Like, whatever. He sent his whole army of high school kids to vote on my thing. And then I got fucking DMs from his high school kids. Oh, hey, you should really fucking have this guy as an ambassador. He's a great kid. No! Fuck him!
Starting point is 01:16:39 And you have it too. You have, you know, if you're looking for people to do that, you have some too. You have, you know, if you're looking for people to do that, you have like some serious hardcore fans that have like supported you through thick and thin. It's like, well, those are the people that you look to if you're going to like be handing stuff out. It's like I want to, you know, I want to work with people that are looking to use someone to catapult him to something.
Starting point is 01:17:02 I want to work with the people that have worked with us on stuff. to catapult him to some... I'm going to work with the people that have worked with us on stuff. So my whole thing with ambassadors and brand stuff is it got way too crazy I feel with everyone having a fucking code. You have
Starting point is 01:17:15 lifters who have more codes than state records. Anybody can get a state record, right? So my whole thing is I have people who have been following me since year one right they've never asked to be an ambassador why should i give this person a fucking code and make them feel more special because they have a code and all these other motherfuckers will support me till the end like that you know what i mean yeah but it's for me it's like a loyalty thing
Starting point is 01:17:42 so i don't want to deal with that um i just feel so bad about doing that like i was like i'd rather give up so when i see people that i know order and i i recognize a lot of names like oh yeah this guy or this chick i'll like i'll always throw in an extra shirt or extra stickers or little troll heads or you know like like i always do that just on the side but i never promote or tell anybody right right but i don't i don't want to do the whole ambassador code thing i'm just like oh fuck that and i just like think that's so like unloyal to like unfair i guess you could say yeah we don't get into the code thing either like even the you know the lifters that we do do some stuff with we kind of i don't and also like so then what do you do you just mark up
Starting point is 01:18:25 the price of every one of your things it's either yeah to make that work you either mark all your product up or now we take a hit and now we have a less viable business all of a sudden which doesn't help and then i've noticed when i've talked to a lot of brands when somebody gets a code even if it's like a new lifter you notice the uh the usage of that code drops like 80% within the first month anyway. Right. So it's like, so they, I don't know. And then I'm also like, I, I don't have any athletes right now just because I know I don't have the time to properly like help them on top of, so I feel unfair having an athlete
Starting point is 01:19:03 and not being able to like put in that time. But I'm really, and I love that you guys, like all the guys that you have, they genuinely love your shit. That's the only people we would, we'll do stuff like that's the baseline criteria is like number one is you
Starting point is 01:19:17 have to like actually think our stuff is cool. Like what we're doing. Right. Like how many times do you see an athlete join another brand? You're like, dude, you just jump ship from this brand to this brand. After you want a big meat and you took all their money and now you're on
Starting point is 01:19:30 this brand and thinking about their money. You've never worn this other motherfucker shit. Fuck you. I don't, I hate that shit. I hate, it's like a disloyalty. I can't stand it.
Starting point is 01:19:40 So. Yup. Fuck those guys. Fuck those really strong motherfuckers they ruin everything yeah right and then they put pressure on you too people ask me all the time
Starting point is 01:19:54 why don't you have athletes I don't want to deal with it right now yeah that totally it's something we talk about every so often, but yeah, it's just, it's not a,
Starting point is 01:20:06 it's not just like the easiest, obvious answer to, to do something. Um, a couple of things I was thinking I wanted to ask you if, if, uh, I think this is a,
Starting point is 01:20:16 a fun, fun thing to ask. If there's two questions here, if there's one piece of advice you could give to someone that told you they wanted to start a, um, uh, a you know an online clothing clothing business what what would you tell what bit of advice
Starting point is 01:20:31 would you give them don't be a fucking bitch you better learn how to work hard like you know they say like love what you do and all that's like right that's cute that's really cute and you're gonna love it because obviously whatever like i love to draw so i'm doing this but that
Starting point is 01:20:51 only goes so far until you like i've seen so many and i've helped them you can like there's a lot of people around like they'll always ask me and i'll always help and always give advice but it's up to them to do the hard work and it's it's hard like you got i'm sure you guys have been through it where you're like fuck this stuff right yeah well sometimes you can feel like i'm like there's only more things on the list all the time and like nothing's like i'm doing more and more stuff all the time are are like are there positives coming it just feels like the treadmill's speeding up and we're going nowhere so the way there's a brick wall and you're just running into it over and over and getting nowhere so when i was still full-time on in animation and i would do commercials like you
Starting point is 01:21:39 know like the mucinex guy the new guy yeah i made him oh and then we were doing like the clash royale stuff like that fucking video game the commercials yep yep so we were doing that stuff and then we were having like 100 hour weeks how the fuck am i gonna work on this and then have a hundred hour week so i came up with a rule from day one where, um, I can never go 0% on lift evil. So every single day I have to put in at least 1% of effort, even if it's rewriting the list of shit,
Starting point is 01:22:17 I didn't get done this day for the next day. It was like, like I had to stay consistent and at least do one fucking thing for this brand. Because you always see people take a day off, and then the next day they take a day off, and then it snowballs. And I feel like it's like that work ethic or that work etiquette and that just hustle is what people don't, or people always underestimate when they try to start their own thing. Because they'll get crushed under it, and you just got to work through it i think that's like the hardest thing yeah i i think a lot of people just don't realize that like if you're actually signing up for something it's like this is kind of forever like it's not like i just like like who that was a tough month like all right we're gonna pump the brakes for like three weeks
Starting point is 01:23:03 here it's like you just lost all your momentum if you do that you know there's no once you sign up for this it just doesn't stop really yeah and then when i started paying rent for my first shop that's when i was like i can't fucking fuck up right now i'm full time right it's like like i'm non-stop and it's cool it's it's kind of motivating because you get like, wow, I have my own fucking space. I got my drums next to me. I got fucking all this cool shit, whatever, you know what I mean? But you have to work for it. And sometimes
Starting point is 01:23:35 it's like you don't clock out 24 7. You'll take a shit. Even mentally you don't clock out though, do you ever? Because you're always you're never not thinking about something about it either you know are you you know you get away to try and not think about it and suddenly something pops up yeah the whole ride home oh yeah i want to do this and then like oh no but i gotta do this and then you start snowballing
Starting point is 01:24:00 everything else you try not to think about for like three hours so you just got to take the way i do it now is because it it is my own thing and i am committed to it like 24 not 24 7 but like if i go home to draw after dinner or after the gym i can take a little couple hours during the day and relax because i know i still have to work at night you know what i mean so i'm trying to not i'm trying to just like let my time be a little bit more uh free in the sense where like i know i could put the hours in later but if i want to relax right now i'll take a fucking nap you know what i mean yeah i'll stress about the nap but i like i i have to let myself do that because I can't work 24-7. Christmas time and Black Friday
Starting point is 01:24:49 is like, bro. You guys know. It just feels like it's an endless to-do list of just even planning alone. It starts a long time before Black Friday. I literally have October set for hell. October, and then you know how you have a little
Starting point is 01:25:08 oh, this project's going to be two and a half weeks. I take a red line and I just scratch October 1st all the way until the 31st of December. Hell. It's great. It sounds like we're complaining i have i love doing it i love having fun but of course you got to complain about it because that's true that is true it is it is weird it's a weird thing like it's so fun and so enjoyable but yet it's still work yeah but it's like any job like you work that you're like oh i like that
Starting point is 01:25:43 job but it's still also fun to complain right right that's true you got you you got to or else you're just gonna be fucking in it yeah i hate it oh my god from the uh art side of it you know you obviously make some really cool original art stuff um i'm wondering is, uh, like artists that you really dig or into like anyone that I've would have ever heard of, or maybe even not heard of. And also like, is there any like kind of classical artists like that's like way off of, you know,
Starting point is 01:26:17 the kind of stuff that you do, but that you're into? Oh yeah. I mean like I went to art college and I had to study art all four years of college i was like one of like art history was like a requirement yeah uh i hate modern art i hate abstract pointillism mondrian i guess like the fucking splat in the little toilet seat and you call it whatever the banana yeah man dude i remember i fucking had to i was struggling for an art class one day and i was trying to do this design and my roommate woke up and he uh he goes
Starting point is 01:26:53 oh i didn't have anything done he made a peanut butter jelly sandwich i swear to you he fucking stapled into an art board and brought it to class in class i threw it out the window i was like no this is not it you cannot do this yeah and then um but like oh like like okay let's see like i love renaissance i love durer the the he does a lot of etching he's from uh uh the netherlands like i love the like obviously like michelangelo uh davinci all those whatever guys yeah um i love rodan the sculptor rodan he has a big museum in philly uh he's like a modern classical artist i guess you can say um old guys oh shit i don't know the name i love medieval block art like when they would do the uh the noose prints and they're it's lithograph so they carve out on wood yeah they do ink block i have a couple designs i want to do because i'm trying to get back into the more traditional stuff
Starting point is 01:27:58 i love that stuff uh new age stuff like todd mcfarland from spawn is my favorite artist of all time yeah um the guy who did uh hellboy uh mike mcmullough he has like a balance of like really detailed art but he simplifies it to like simple shapes so that's really cool it's not modern art it's just like very simplified i guess i don't know how else to say it without sounding like a hypocrite saying that I hate modern art. I'm also really big into film.
Starting point is 01:28:36 I love Hitchcock. I was going to say like Alfred Hitchcock, that sort of thing. I study film, animation. I ideally wanted to say like Alfred Hitchcock, that sort of thing. He has a thing where, because I study film, right? Like animation. So I ideally wanted to be like a director and that never panned out. But I loved his concept of his idea of finishing a movie is in the storyboard stage.
Starting point is 01:28:58 Anything after is like boring to him. So it's like making layouts, setting up the scene. And I would study his storyboards for hours man that was my shit i love that stuff that's cool that is really what's what's the classic movie where it's like uh the person's across the alley through the window watching is it rear window yeah is that what it is or something secret window or not secret window that's uh johnny depp uh yeah i think it's rear window okay yeah it's like they watch a murder from like across the yeah and then then then the person across the street sees that they the person saw and like the dude's in like handicapped in a
Starting point is 01:29:36 wheelchair and he can't like run away for when the neighbor comes over and like i think that's a pretty classic i've never seen it okay do you know what i'm talking about oh i i knew yeah i remember it yeah okay yeah it definitely has left my brain okay okay uh and i don't think it's hitchcock but it's kind of like you know up that alley but i i remember that specifically because in college i had to take some uh rear window with alfred hitchcock okay maybe it is alfred hitchcock okay And is Alfred Hitchcock Birds? Is that his team? Yeah, I was just about to say he did Birds. Yeah, right, right.
Starting point is 01:30:12 Oh, that's cool. I love that stuff, man. You know what sucks too now? I'm not trying to talk shit, but I'm going to talk shit. Everybody now is a fucking videographer in Instagram. Like, when you want to film your lips and or whatever everybody has the same fucking shot up down with the squat slow zoom in no shots
Starting point is 01:30:34 are centered no shots are like like you know like i'm looking at like a cinematography you're talking about like the motivational power lifting video yeah yeah zoom in zoom out on the face on the it's all the same shots bro yeah it's uh talk about this too it's also like okay after you've been powerlifting for like or any sport for like five or six years then it's like okay you just you hit the crossroads and you decide okay do i go motivational or do i go different sport what when am i going motivation or different sport and it's like you get one of those it's like ah god it's like you go to different sport and you get hurt and then you go back and then you realize i shouldn't have left you i'm sorry uh i want to see one of these like i want to see one of these motive i it kills me
Starting point is 01:31:22 that i don't have time to to do video for my stuff like not even animation but just to like shoot cool promo footage for my stuff because i would make it like really slow and epic and dark and moody i'll put a squat rack in the fucking woods and make it a horror movie yeah yeah because that would be cool but and different too you know like that's you know something that some not everyone else is doing yeah and then people can call me the emo brand right which i'm already pretty much there at this point uh big frank we've got this but also frank how do you say your last name uh okay it means a orange tree in spanish okay so with that being said i despise everything to have to do with apples okay so i have a mortal enemy with apples okay so say it again what is uh
Starting point is 01:32:18 say it one more time okay or if you want to be like the white way, you can say Naranjo. That's the South Dakota way of saying it. Oh, you're speaking. Okay. Frank Naranjo. I'm like, oh, yeah, sure. I say it like that. When I talk to somebody, I'll gauge like, do they speak Spanish? No, I'm just going to go the white way.
Starting point is 01:32:44 Yeah. Going to pronounce every one of these letters to the d yeah yeah noranjo it's even worse because my full name is francisco yeah that's like the me the tanner way of saying it Antonio Norendra. I'll go all the way in. That's like the me, the Tanner way of saying it. I feel like that's how I'd pronounce it. All right.
Starting point is 01:33:15 Frank, we've got this special little game we like to play. It's called Overrated and Underrated. Are you familiar with it at all? Absolutely not. Well, you're in for quite the treat then. We've got this special Frank Lift Evil set of topics and of course handpicked for you and
Starting point is 01:33:31 you know what you've got don't you you've got your druthers answer as long as little as you'd like it's all up to you you've got the druthers are yours and nobody can take those away from us from you not even us let's do this topic number one overrated or underrated It's all up to you. You've got the druthers are yours and nobody can take those away from us, from you. Not even us.
Starting point is 01:33:46 Let's do this. All right. Topic number one, overrated or underrated. Dr. Evil. Yo, Dr.
Starting point is 01:33:54 Evil is fucking awesome. And mini Dr. Evil is awesome because he's such an idiot. I feel like that is a perfect representation of my brand. I want to be evil, but I'm a fucking shit-talking troll. I break chairs and he spins around slowly in chairs.
Starting point is 01:34:17 I think there's a lot of relationship. Then he's got fat bastard and I'm a fat bastard. I think that's a pretty uh oh shit someone's trying to call me to fuck you get the hell out of here podcast right now dude yeah bro get the fuck out of here i'm on the fucking powerlifting heaven right now uh uh totally underrated dr evil yeah i think it's just true for austin powers movies in general yeah oh dude the the you try and watch that now everyone's gonna be like cancel culture cancel culture they're so funny i wouldn't be able to get to make those movies
Starting point is 01:34:55 yeah that's a movie that just lives up that would be funny forever to me. It's never not funny. They're great. I just had to not related to Austin Powers, but I had to introduce somebody to my favorite movie of all time. It's Half Baked. I could go line for line with that movie.
Starting point is 01:35:20 It's just one of those movies I'll never get tired of. I haven't seen i love those for a long time it's been a long time since i've seen half-baked oh man that's like one of the best movies and then because he has the cuban guy scarface it's like this i'm cuban b so i love that movie i actually kind of want to watch it. Is it Half-Baked where they're like, making a filter? Is that that movie?
Starting point is 01:35:49 I haven't seen Half-Baked for so long. That's the one where they came in and they tried to rob the guy's weed and they go, they killed Killer B. They killed the dog and then there was this great eulogy. Killer was born to a
Starting point is 01:36:06 three-legged bitch and mother. There's this whole backstory to this dog that they found. It was the dog that they had that they got high with. I'm going to have to do my homework and watch Half-Baked, I think, again. Dave Chappelle, Jim Brewer. You know, Jim Brewer
Starting point is 01:36:22 never smoked. Oh, really? He just played the part that well Like that was something Like I've never Did you know Dave Chappelle never smoked What Nah Nah
Starting point is 01:36:37 My brother tells me When I went straight to Like when I jumped on TRT and shit Cause I've never smoked a drink in my life And I still don't He goes no you just went straight to like when I jumped on TRT and shit you know because I've never smoked a drink in my life and I still don't he goes now you just went straight to the fucking needle it works when you say you like have you
Starting point is 01:36:56 like you just don't really enjoy drinking you haven't I mean I never have have you like drink you've had a beer before had a whiskey before and stuff you just don't never have you never have had like you like, you've had a beer before or had a whiskey before and stuff? You just don't. Never have. You never have like at all?
Starting point is 01:37:08 Nope. Really? I grew up in the hood. So everybody was drinking at 12, 13, smoking, doing this. And so I, later on in life, I knew I had an addictive personality where if I like something, I'm going fucking in. Right. Yeah.
Starting point is 01:37:25 So I'm happy I didn't jump into it. What fucked with me was when I would draw and I would listen to like Pink Floyd or hip hop stuff and I would draw people be like, you can't fucking listen to this unless you're high, bro. I'm like, no, suck a dick. I want to listen to it. So like, so the whole I can't enjoy something without being under the influence of something totally kind of ruined my, I'm not saying I'm not against, and people will be like, oh my God, that's such a good thing that you don't drink. I was like, I do so much other stupid shit.
Starting point is 01:37:58 It's just a choice. Like I hate the concept of being straight edge. Like I hate that term so much. I'm just a fat fuck that doesn't drink. You know what I mean? Yeah, I know. That completely makes sense to me. But yeah, so no, I never drank, never smoked, man.
Starting point is 01:38:16 I mean, I've lived around it my whole life very closely, but I've never done it. I think that's cool. It's also ironic that that's why Half-Baked is my favorite. Yeah. Overrated or underrated? Deathcore. Bro!
Starting point is 01:38:37 Fuck Deathcore! So overrated! This piece of shit genre of metal. I'm going to give a little metal lesson here to all the I like to call the Deathcore fans the Deathcorean youth of the future Deathcore is kind of like this new age of metal
Starting point is 01:38:59 where they took the word death metal which is they're trying to be brutal and heavy where they took the word death metal, which is they're trying to be brutal and heavy and technical. And then they took the term metal core, which is all emo and over exaggerated and just super like cheesy. And I don't know. And they kind of like took all the emotion and none of the brutality and made death core.
Starting point is 01:39:24 So like everything is super fast for no reason there's no real rhythm or groove in these sections oh my god i hate it so much i talk so much shit on death core like what are some popular death core brands yo slaughter to prevail because suck a fucking dick. I always do those questions where, oh, send me music and everybody sends me deathcore. All day I'll be getting these and they know that I can't do it and then
Starting point is 01:39:55 some people don't so they get really butt hurt when I don't like a band but the thing is I'll blatantly talk shit on it, right? And then they'll be like, oh man, I'm sorry, I actually thought you'd really like that band. I'm like the thing is i'll blatantly talk shit on it right and then you're like oh man i'm sorry i actually thought you'd really like that band like nah fuck that course i don't know man it's like like i'm an old school guy so i if something is gonna slow down in a song and build up right like like it's called a breakdown like there's anticipation it's like
Starting point is 01:40:24 a movie there's anticipation you can feel's like a movie. There's anticipation You can feel something coming you can see the rhythm change, but it's still kind of all cohesive and then when it slows down and breaks down like there's actually a lot of like, uh, Tension, it's very tense. And then when it explodes It's really cool And and like the whole song is built around that moment and death core they'll fucking start the whole song with a breakdown like there's no anticipation there's no nothing and it's just trying to be slow and heavy for no reason there's no like
Starting point is 01:40:55 like if you hear old death metal you're like wow that guy's really fucking angry holy shit like this guy i want to fuck with this guy and now deathcore just sounds like a kid who's pretending to be angry okay i think that right that uh helps me understand honestly that's my head right down it's yeah man just just just trust me when i say deathcore sucks so you're saying it's underrated then yo yeah rightrated, bro. That's the most overrated garbage you could ever listen to. Do you have a favorite band? Yes. And it totally goes against...
Starting point is 01:41:34 It's pretty funny because people hate these bands so much. E-Town Concrete from Jersey. They're a local band. They're a town over from me. They're a mix of hip. Because before I liked metal, up until 13, I was strictly hip hop. Like old hip hop. That's all I listened to.
Starting point is 01:41:53 So E-Town Concrete was like hip hop, metal, and then hardcore. And hardcore is like, I hate punk. I never liked punk, but I like New York hardcore. Where it's like you take out all the fast like punky punky punky punky and then you kind of make it a little slower and heavier and more like aggressive sounding so it's that's my favorite band of all time and then there's a a band from virginia that you guys might actually love called clutch yeah clutch is like i will see them every year no matter what they're like musically my favorite
Starting point is 01:42:26 fucking band of all time are they oh they're fun absolutely yeah i do oh my god and every album they change a fun fact is every tour they every concert they do they don't do the same set list they change it every day so a different member of the band changes the set list every day and they've been around a while now too haven't they yeah like 30 years yeah i think like oh such a good band it's like musically they they never get boring um but there's another band god forbid they're a local jersey band or just a bunch of angry black and hispanic guys in a band and i think one white guy and it's it makes sense yeah it makes sense because my area i grew up in is like all hispanic so if you couldn't speak spanish you really couldn't live in my my town in jersey so that
Starting point is 01:43:19 kind of stuff like resonated with me a lot more you know what I mean? And they're super aggressive. So those three bands. E-Town, Clutch, and God Forbid. So definitely an overrated deathcore. It's funny when you talk about the different genres and different sounds of bands
Starting point is 01:43:42 I assume you can listen to an album or maybe even a track or a couple of tracks and you know, like what, what this band fits into, you know, what their thing is, is a death core.
Starting point is 01:43:52 Is it punk to me? I love the bands. I don't think you can't figure it out. Well, then I love all the bands because I don't know. Like, I don't know what any of that means. Like I, and like a lot of people
Starting point is 01:44:06 talk about it. I'm not just saying you know and you talk about it, but like a lot of people know those sounds and stuff. And I'm like, to me, I would not be able to discern like what any of, I mean, I know what hip hop is, of course, but like when it comes to all the different genres, I would never be able to tell
Starting point is 01:44:22 you like definitively what this sound really is. I mean, but I guess that just goes with tell you like definitively what this sound really is i mean but i guess that just goes with what you like like i'm sure with movies like if you throw on a fucking hallmark movie you're gonna turn it off in like five minutes probably right right you know what i mean i mean it's just the same thing i guess yeah right right i just yeah i just like i but i like hearing about it i'm like god it's like this world that I don't even understand. I just don't know what those genres are. I'm being labeled as the grumpy old metal guy. I love it.
Starting point is 01:44:53 Give it to me. You've said you're kind of a movie guy, right? So this next time. Yes. Okay. So overrated or underrated? This is a pretty classic movie. I think you'll be aware of it.
Starting point is 01:45:05 Trolls, the movie. First of all, Frank, have you ever seen Trolls? Yes. Okay, great. I saw it once. Excellent. And you are the Troll King. I am the Troll King.
Starting point is 01:45:20 This is right in your area here. That was a movie I got offered to work on, and I was quitting the industry. I literally told them, sorry, guys, I can't do it. I literally could have worked on that fucking movie. I didn't want to. When you say that, what are you doing? In what capacity?
Starting point is 01:45:43 Yeah. like her so are you doing that like like in what capacity yeah what i what i did was um i went in for animation so like moving the character around and animating the character right uh what i ended up doing was i love puzzles and i love problem solving i guess that's why i tried to start a my own brand because i want to fucking fix as many problems that pop up every fucking day right so it's like like oh let me uh let so well because i like problem solving and math and i love animation and 3d animation the step before animation and the step after sculpting and modeling is rigging, which is building the skeleton and the muscle system and all that shit. So I got really good at that. And I got really good at programming tools.
Starting point is 01:46:32 And then because of that, I knew how to draw. So I was really good at modeling. And I knew how to animate. So I understood all the animators. So I ended up becoming like a project lead at that point because i was good at all those areas so but i was mainly involved with the building skeletons and muscles and then i have to model a little bit here animate fix a shot there or whatever so that's like my main thing so that's cool yeah yeah but then uh Do you miss doing that stuff at all?
Starting point is 01:47:06 Sometimes I do. I mean, like, the last jobs I worked on were fucking cool. I worked on a Doom cinematic for that. Not the Doom that came out recently with the one before. I hate Lord of the Rings with a fucking passion. Fuck Lord of the Rings and the stupid fucking Hobbits and the Eagles but I got I got to work on the shadows of Mordor 2 cinematic and that was at the studio
Starting point is 01:47:30 that did Deadpool so they were just wrapping up the first Deadpool movie so I got to see all so I miss being in that world I don't miss the bullshit about like when I used to when I used to have you know guys back in the day I used to have a you know guys back in the day i used to have a podcast yep so yep so i i talked a lot about like like how artists get abused in
Starting point is 01:47:52 the industry and it's so bad i listened to your episodes on that before oh dude you you don't get overtime there's no union in the east coast for visual effects so you'll work 100 hours a week and get paid just your day rate you don't get any overtime stuff and if you don't do it you can get fired and they'll just get somebody else scooped oh it's such a the politics of it and then it's so soul-sucking that's like more than 50 of the time so i had a rule where i grew up i was like if i'm going to choose to do cartoons i don't want to be driving home from work every day bitching about my job because i'm doing cartoons you know what i mean yeah so so i'm gonna say trolls is underrated because i love i love 3d animation um but it's kind of like that is when i got out so it's a little like more personal to me yeah um so would you say trolls are the reason that you
Starting point is 01:48:56 had to end your career it was just too much oh my god no oh my god no it wasn't I never got to touch trolls, but uh, I can tell you There was a clash royale commercial for that that's that phone game where I Was doing a like dynamics for cloth, you know, like making the cloth move and all this shit and this one director 3 a.m. In the morning like the job had to be put in the next day. And he literally went, they call it frame fucking. He just goes frame by frame by frame to fucking pick what's wrong. Right? And it's 3 a.m. and he's frame fucking this shot.
Starting point is 01:49:38 And it takes three hours to redo that shot. And we had to submit it in the morning. And I remember him going, hey man, frame whatever 57. It looks like there's a little penetration through the shirt. I'm like, bro, fuck this. I took my keyboard and just threw it on the sofa. I was like, I fucking hate this job.
Starting point is 01:49:56 I hate you. You're a scumbag piece of shit. And that's like one of my last jobs. I was like, I couldn't take it anymore. And I was just like, I got to do something else. So I quit that studio and then I went freelance. And then when you go freelance, you know, you can choose your jobs. So I took a couple months off.
Starting point is 01:50:18 Um, and then that's when I had the idea to do lift evil. And then instantly I was like, yo, five years from now, I'm going full time. Fuck this 3d shit. I got to suck it up. Like, here's another thing. Like, I guess to go back to your question about, um, when people should start a brand, right. You know, like how many times have you seen somebody start a brand and go a hundred percent
Starting point is 01:50:40 in right away, very unresponsibly and fuck up everything else they had going for themselves yeah yeah right like you can't do that in the real world so i i said in five years i'm going to make a business plan and in five years i'm going to transition from 3d to i mean from 3d to lift evil i ended up doing it in two right and it was a little more hectic but you can't just jump from one to the other you got to learn to transition and embrace it i think that is absolutely true uh-huh right and i think that's a that's a big thing people because people get so excited to start this new thing that they just ignore their responsibilities of everything like you got bills yeah that's that's the easy part to like jump to the new exciting thing the hard part is like being in the suck and really putting the work in that is
Starting point is 01:51:27 that's the hardest part of all this yeah so it's and i guess that helps you really realize what you need to do but uh yeah that was around the time where i like i quit and i turned down a bunch of shit and then i was like what the fuck i just want to draw like the whole reason i started this thing is i just wanted to draw for myself because i wasn't drawing i haven't drawn in like three years before i started this brand so and then i drew that first spend rear that wolf shirt i was like oh cool i'm gonna start this fucking brand that was the first thing i drew in like almost three years but it was like having a purpose to draw something and then that kicked it off and then when every the next two and a half years i
Starting point is 01:52:05 went back to work i was freelance and i would just be like before i used to care about the job oh hey man yeah i can't wait to see how this fucking commercial does like nah the second i go to take a shit i'm on instagram with lift people it's like fuck you it's seven o'clock i'm out you don't pay me overtime i'm going home to draw for my fucking t-shirt. Suck a dick. It was cool because it took a job that I completely hated and gave me the motivation to work through it.
Starting point is 01:52:34 That's a good lesson out of that, I think. When you were doing the 3D stuff, though, did you ever find an opportunity to work any hidden penises into your work or anything like that you want you want to hear like okay this is an amazing story it's a quick one this is like this explains so much to me about the universe i guess so when you when i grew up you draw you know you draw like a little penis everywhere you're like that's kind of cute right i don't know you draw like when kids draw growing up they draw muscles and dragon ball z
Starting point is 01:53:09 and they fucking put penises on everything so there's also the other aspect of me like i wanted to get into cartoons man like for me like i i like disney i'm not a big disney guy like beavis and butthead red and stimpy eon flux like all the more like kind of fringe yeah like the more adult stuff that really went out there like warner brides i love like animaniacs or whatever yeah yeah i love those guys they rebooted that yeah i just saw it on recently it was like i'm like whoa they're talking about stuff that's happening like right now what's going on here yeah oh fuck they did that with uh and there's like a pinky in the brain that's part of animaniacs so that was in on that too yeah oh fuck i have to see that they did that with um not doug they did it with one of the cartoons oh they did it with uh uh the the rocko's modern life really i didn't know
Starting point is 01:54:07 there was a reboot on that i would love to see it probably is a big letdown but i would say no it's amazing okay i love rocko's i actually like rocko's modern life doug ren and stimpy um i mean i like rugrats like i love all those like original yeah you know the you know the storyboard artist for rugrats is the guy who did eon flux really yeah crazy um but so the the rocko's modern life remake is made for people who grew up watching it but grew up right so it's it's made for those kids who grew up so it's not made for the new generation it's literally made for them but it addresses like like transgender stuff it goes fucking hard like but it's incredible it's like classic rocco's modern life that's awesome um but uh uh shit oh yeah so this really funny story so when you grew up watching these cartoons you're
Starting point is 01:55:06 like yo i wonder who the fuck are the people behind these cartoons because you you grew up with these ideas like you know how there's like a hidden penis in the castle of like the mermaid right so you're like there's gotta be some really fucked up people behind these cartoons who the fuck are these people? I'll find out. Cause that's the path I'm heading. Right. So I go to college and then in my,
Starting point is 01:55:31 and when I get an animation teacher, it's this one animation teacher who I fucking love. He was a 2d guy. And, um, he shows me to the animation. Like I was a really good student. He loved my work.
Starting point is 01:55:44 When I got into the last year of 3d, he was working on little Einsteinsteins right in new york and then he remembered me and they were looking for an animator and oh hey you want to come in and do an animation test and maybe get an internship and this could be your first job yeah sure whatever i'll come in i i went in met everyone he did a test at the end of the whole like job interview he goes hey you want to see a shot let me show you something and i'm like yeah cool so he's a he's with all the adults who are like seasoned like 40 year old 50 year old and this guy was like 50 something years old he goes hey man let me show you this shot and let me see if you figure it out and i'm like okay and it's a picture it's a thing with the little einsteins and a big fucking elephant and i'm looking at it
Starting point is 01:56:28 i'm like nah man i don't know like is the animation i was a kid i'm trying to be cool pick some animation shit out he goes nah man you can't see the fucking dick i drew on the elephant and i lost it bro and was like, ever since then, every time I had a chance to like supervise a job or whatever, I would sneak a dick in somewhere. I worked on a movie where there was this cat and everyone tried to sneak stuff in the movie, but nobody could get it.
Starting point is 01:56:59 Everyone got caught. They would have birds fucking in the background or whatever. So I ended up rigging the muscles of the cat's asshole to just pulse the whole movie so you don't really see it all the time but they never caught it so isn't that funny it's just a team of people all trying to get things in like this kind of sort of sabotage like you you spend weeks like when when you do a commercial that's like like let's say like a uh also the mucinex character there's the shadow because you have to make like a person shadow that person's shadow has like a fucking 15 inch
Starting point is 01:57:38 cock like huge um and the thing is you're that's a 15 second commercial you spend three months three months on it two months on it you spend a long time on 15 seconds you hate those 15 seconds so you start doing little things and anything you can get back at those 15 seconds oh my god dude yeah so yeah i ended up becoming the people who i questioned who were those people when i was a little kid and it was my teacher who like that day like opened the world for me i was like oh my god this is gonna be cool even now i sneak dicks and everything i do here so fuck it that's good stuff okay yeah um the last overrated topic, you know, we always save the best for last. That's the most important.
Starting point is 01:58:28 Everything comes down to this one. So overrated or underrated pork roll. Yo, you know what? I'm going to be disappointing on this one in a way. But I am going to say that uh first off fuck central jersey there is no central jersey there's only north and south so anybody from jersey right now is they're listening they're gonna hate me but you can suck a dick there's only north and south um and then there's the pork roll in taylor ham and i believe it's pork roll is North and Taylor ham is South, but I grew up like right on the river to New York.
Starting point is 01:59:09 And most of my childhood I spent in New York city. So for me, it's, it's bacon, egg and cheese on a bagel toast and salt, pepper, ketchup. So I'll go pork roll only to support the North.
Starting point is 01:59:21 I hope I'm, I hope it's not Taylor ham, Taylor ham South. Right. Yeah. Anyway, I support the north i hope i hope yeah it's not tanley ham tanley ham south right yeah anyway i support the north okay but um historically that's usually been the right side to go with yeah pretty like like there's no so i i tried to bring this up in the conversation there was no central u.s in the fucking civil war right and then i found out that there was supposed to be one but they never did it and i was like yeah so fuck it let's go central jersey um but uh yeah i'm gonna go with the pork roll because that's the north baby and i am very heavy in north jersey
Starting point is 01:59:59 and uh south jersey can suck a dick all right good stuff so underrated on the pork roll yeah it's always underrated on the pork roll. Yeah, it's always underrated. So if it's the South version, if it's the Taylor ham, that's overrated. Good news, Frank. Looks like you passed. Oh, really? Yes.
Starting point is 02:00:20 With flying colors. Oh, man. Sweet. We're excited to get you on. was really cool I would say you know almost more a message for everyone listening go check out lift evil like Frank is a really cool really
Starting point is 02:00:35 you know true dude really honest and a good guy like we would seriously recommend supporting his company and we don't look at this as a thing it's like we're not out there trying to get everyone to support Mastinomics and only Mastinomics. You know, we always want people to support all the other brands that are cool and are doing other cool stuff.
Starting point is 02:00:54 You can take pride in knowing that Frank is probably the only guy in the entire industry that designs his own stuff, prints his own stuff, ships his own stuff, fulfills it, does all of it. You've got to be probably the only person that does that, Frank appreciate it guys and i fucking i fucks with you guys heavy so like i i'm all for like i hate brands that do not work with other brands man i don't understand that that that's like they're just so secluded i'm like why you guys are awesome fucking dudes and it's fucking a blast to always hang out with you guys so why not man fuck that absolutely so specifically is there there's still uh um
Starting point is 02:01:33 the our collab tees you got as at least as of now people could hop on and order them still they're in black and red both right yeah i still i printed a good amount of those so i have those in the black and the red i think the shorts on your guys then they're all gone right there's a we're down there's like some mediums left pretty much is about it so that's fucking wild yeah yeah they're the you can't beat the lift evil shorts dude i'm so happy i did that like my my buddy was literally like, you're going to piss these people off so bad. I was like, I have to do this.
Starting point is 02:02:13 We still have those here. They're in the vault. You need to do something with this. I remember I said that you guys should give it away. Fuck that. You should frame it and have fun with it. See, that's getting tough. Like over the years, we've accumulated
Starting point is 02:02:29 all these things. It's like, I don't know if we want to give this away, but it's like, at the same time, what if we just start to get so good stuff too. Yeah. Dude, I know my warehouse is full of junk. Yeah. Junk. Yeah. So much shit. So so but no uh this is this was great frank we
Starting point is 02:02:49 appreciate you coming on and we uh thank you for having me always look forward to the cool stuff you're doing and uh maybe we'll get lucky and run into you at the urinal or something i'll probably be there you'll see me talking mad shit excellent trouble we'll be right'll be right in our area, I think, is Obsidian Ammonia, Go Strong, The Strength Co., Live Large. Jared took my booth. Yep, he's right around the corner from us there, too,
Starting point is 02:03:16 so that'll be perfect. I love that fucking spot. I think, actually, yeah, you're right. I didn't hear you. Yeah, he is in your spot. Yeah. Motherfucker. Yeah, yeah. No no that's a good spot yeah it's a it's a it's a nice spot except for when they give out the free samples of the fucking protein bar next to you and the line wraps around you and then like get out of here nobody can go to yeah man fuck you i wanted to take people from under the table and shit yeah like
Starting point is 02:03:43 i'm gonna get a zapper next time I do that. Like an airsoft gun or something. Oh my god, yeah, just shoot them in their fucking small calf motherfucking legs. But I'll definitely see you guys, hopefully at the Arnold, and I will not be jealous, but if you need a booth
Starting point is 02:04:00 babe, you can count on me. We're going to pencil you in right now. Booth babe baby right there. All right, perfect. See you, Frank. All right, man. Enjoy, guys. Thank you so much.
Starting point is 02:04:12 See you. See you. What do you give him? Cool beans. Beans. Cool beans. Cool beans. Cool beans.
Starting point is 02:04:19 The double. You got the double cool beans. Rank the tank. Rank the tank. Frank the Tank. Tanner, have you read all your ads? I already got one left over there. I got one left. Should I do it?
Starting point is 02:04:33 Go nuts. Go crazy. I got to pull mine up. All right. I'm going to tell everyone about Hybrid Performance Method. I'm just trying to decide what specifically I want to talk to you about. I'm going to talk to you about their Training and Strength Coach app. The Hybrid Strength Coach app is here, and it is stacked with the most popular hybrid training
Starting point is 02:04:49 programs, coaching videos, exercise demonstrations, and instructional images to ensure your technique is on point. I guess the point being here, it's kind of an all-encompassing app. It's got it all in there, all in one. They've got world-class training programs. There's some different ones to choose from. They're designed by the greatest minds and strength and delivered straight to your mobile device the hybrid strength coach app sets a new standard for the industry providing a streamlined platform for athletes of all backgrounds and putting the power of the strongest team in your hands the hybrid strength coach programs include access to program specific private discord communities we know a thing or
Starting point is 02:05:26 two about private discord communities oh yes we do so in there you get live access to real-time feedback from the hybrid coaches i'm going to assume that discord community is just as active as uh ours and they put a lot into this the hybrid uh training and strength coach app so i think you're going to get feel like you're getting your bang for your buck there in a way that you can ensure you get even more bang for your buck discount code mass it'll save you five percent off of that membership so for the entire lifetime of that membership actually it's a great deal great deal so thank you hybrid performance method thank you it was good great interview with frank yeah you know talking to other people in the biz make sure that we haven't actually like talked to him in person i kind of forgot we had
Starting point is 02:06:12 him on i don't remember what episode that was but yeah he was on for a few minutes then but uh haven't really got to talk to him since the arnold um frank is the kind of guy though such a good like is almost like the would give you a the shirt off of his back kind of guy where it's like uh forget about me how can i help you yeah you know like that's what uh what he's like so uh legitimately go support him if you're ever interested in buying something i he's one of those companies i always recommend people like um if you like some of the stuff i would encourage you to support him just because he's from my point of view he's just like a really good guy so i like seeing seeing his stuff do well yep absolutely in the text two of the single space double space that do you know it's called like the white flowing river river yeah like and that's not necessarily an exclusive thing to the spacing
Starting point is 02:07:06 of the sentences but i think maybe it can help contribute to it but like it's almost like the font or like the certain fonts maybe like uh yeah bring out more of the flowing rivers yeah it depends on that well because where you get it like bad is when people start like hitting justify things you know when it tries to square things up and it it'll pull things apart differently to to make them stay uh to make them stay from a visual standpoint like blockish instead of having that ragged right that you typically find yeah a lot of times when you do that it starts to build these bigger gaps in um that's when you typically find like the worst offenders on that but um yeah the river the river is a thing uh the ragged right is also you know a thing because right things ragged right you can
Starting point is 02:07:51 it gives your eye and things aren't even so it lets your eye like find this next line better um then you also have orphans and widows so when it's not even you can find the next line yeah when it's not even you can so the ragged right is not a bad thing no ragged right it's usually a good thing okay yeah yeah um and then you have like your orphans and widows and i actually forget well i believe the orphan is when it's on its own when you return down and there's just one lot one word on its own line alone it just looks bad you know that's the orphan and the widow i usually i'm pretty sure the widow is when it you return and it goes up to the top of a page and it's on its own like a top of a column all by itself so like those are all things that you want to try to avoid too you know little little typography things more typography next week i want to see how many weeks oh we could go on and on and on there's all
Starting point is 02:08:40 types of knowing the letter the the counter the ascender the descender there's all types of knowing the letter, the counter, the ascender, the descender. There's all types of things. What about calligraphy? Calligraphy? That's, I mean, that's also a part of it too. I don't really know much about calligraphy, but there's a lot of moving pieces to type. Handwriting, I think, is a lost art. I would agree with you there, actually.
Starting point is 02:09:02 Guilty as charged over here. What about cursive writing? That's something we've never talked about i used to like somewhere i think up through high school i exclusively used cursive writing and somewhere about the time of college starting i'm like yeah i'm not doing that anymore yeah for me it was somewhere around high school later on in high school is when i kind of went from like a cursive whatever was Was not everyone using like everyone I went to school with used cursive handwriting. Yeah well they made you do it and after a while I think you're like well this actually doesn't make sense a lot of the time and you look
Starting point is 02:09:31 at anyone else's handwriting that's not in school and you're like oh yeah no one else really does this to this extent. I feel like I don't know. But I literally exclusively use cursive handwriting for you know. Oh yeah for several years. Yeah. Yeah for many years it did for sure why is there two different things here like the more i'm thinking about it why is well
Starting point is 02:09:51 it's also funny now because just how little i actually write ever like actually right with it right everything you have that in general like i just i just if i'm taking notes like i want a computer because i can write so much faster and you can always read it and it's legible and I can put so much more stuff down. Like if I, if you need to sketch something out, yeah, a notebook is still the best thing to like get an idea out fast. But as far as like taking notes for information,
Starting point is 02:10:14 God, you cannot beat a keyboard. You know, it's just, that's how I released. Yeah. Um, I still,
Starting point is 02:10:22 so are they still teaching kids cursive writing? I would assume. I actually should check with my fourth grader and go right to the source. Because by then you would I'm pretty sure. I'm pretty sure. But he doesn't write in cursive. So maybe they don't do it anymore. I don't know. Because I think by like the end of grade school weren't you
Starting point is 02:10:37 Oh yeah I thought you didn't you start cursive in like third grade or something or second grade? Why I demand to know why they're why is there even the two like why would they have been teaching you both like what is the point yeah it's kind of funny to think about well and also like this is like isn't that how people draw are right for like drafting isn't this you know what i'm talking about like the style of all caps like that that could be i've always thought that's what people did yeah like that was an actual thing you were taught i'm just gonna look here
Starting point is 02:11:11 that could be see that really looks good because i've known multiple people that have that exact same handwriting right uh here we go this i feel like it would take me so long to write this note just the way he wrote this there like there's just whole thing architectural and drafty drafting lettering yeah it's that all cat and also now that i say it my dad i totally forget my dad writes like that everything is all caps it's just the first letter is the tallest cap and all the letters after that are also in caps so he's it's like you're screaming everything well i we have people at work that send their emails in all caps but i don't get that vibe looking at no no i know but when someone does it in the email you're like like there's people at work that have it like they type everything old people yes uh that do that and
Starting point is 02:12:01 i'm like you don't write emails to people in all caps that means something people oh god like there's meaning to that when you people that just do not get it at all yeah but you can't write like you just sent a paragraph in all caps like oh you're a liability to be on a computer literally someone's gonna hack us because of you yeah it's how architects
Starting point is 02:12:20 architects write like that I don't know why it is but they well I kind of get why it is but I don't get how other people have acquired the style over time there's a look to it there is it looks cool it does looks a lot better than my shitty old handwriting uh also just like note taking do you remember learning all the like not just like yeah take notes but where it was like uh wrote the you know romanals, then capital letters, then lowercase letters, and then numbers.
Starting point is 02:12:48 I don't know. Is the hierarchy... I think Roman numerals is the... You would start with the Roman numeral, and then I think it's capital letters, so then it would be A. And then below that, I think it's either numbers or lowercase letters, or lowercase letters and then numbers.
Starting point is 02:13:05 You know what I'm saying? Like the steps. For like an outline kind of. Yeah. Like literally note taking. We had classes on like, this is how you take proper, like by the book notes.
Starting point is 02:13:15 There is like the by the book notes. And I think that's the. Yeah. I kind of forgot about that until right now, actually. Like, it's not just like, yeah,
Starting point is 02:13:22 make sure to take notes. It's like, no, this is section one. Yeah. you know yeah man i forgot about i'm just realizing how many things i forgot about yeah yeah but i think that's the thing like is the by the book the rules to taking a like the yep numerals and letters and right and there's probably other some other things to it that i don't remember but i i specifically remember that tier of the uh you know the sections or the subsections and the subdivisions well your career is clearly suffering because a lost art
Starting point is 02:13:58 note-taking yeah your career is clearly hurting because of that tanner that's what's stopping you going to the next level this episode is also brought to you by spud inc and the ring of fire bands oh little johnny cash the ring of fire band is a utility tool for prepping and warming up the lower body or upper body for training okay it can be used for some supportive work with hips and legs along also as a cue to develop better motor skills and reactions in various training exercises. Do you have a picture of that? Oh, do I?
Starting point is 02:14:32 It's a booty band. Yeah, I've been using those pretty extensively in my training. As there is nothing new under the sun, this tool comes in handy for many other uses you can imagine. With a three-pack, you get small, large, and XL. Order yours today. You might say, how much does a three-pack cost? I literally want to know right now for real reasons.
Starting point is 02:14:52 I'm going to tell you. $34.99. Very economical. I might pencil that out later, a little pencil paper, like full-on note style. I think if you pencil it out, you'll be surprised. No, I think I'm actually going to realize I can't afford not to buy it. like it would be costing me money to not purchase that at 34.90 it would it actually they recently had uh bow ties on sale i saw that was used extensively i saw that and it's funny it
Starting point is 02:15:15 was wasn't until like the third time i saw it because i saw it in the email and then i saw like donnie or someone posted online and then like the third time i saw it i'm like wait that's me like honestly it was the third time and i'm like i keep seeing this picture and then i looked at i'm like wait that is that's me and it's funny because i took that picture and i hardly even remember it even it's such a whenever you see the spud ink bow tie you know like sales imagery and there's a picture it's on somebody's back it's me it's me it me i think we can all see ourselves in that picture tammy i'd like to think everyone here at massanomics can see a little bit of themselves in that picture that bow tie picture yeah it's more the the
Starting point is 02:15:58 pictures from the front that are scary where i don't have a beard yeah short hair that's what we say that's not me no one sees themselves in that picture. Everyone sees themselves in the picture from the back. Notice they don't use that picture. Let's do the one where you can't see his face. We're trying to sell these things, not scare people. Not frighten children.
Starting point is 02:16:18 Well, should we bring this one? I think we should. We've been up at 10,000 feet for quite a while here today i think it's time we bring it down yeah there it is yep oh i got that funny feeling in my stomach okay i'm not afraid of planes it just feels a little funny wait is it supposed to do that just can't wait to stand as soon as this thing touches down stand for 10 15 minutes without moving with my ass in everyone's face literally like face level inches away from a stranger's
Starting point is 02:16:59 face yeah thanks dude for standing like that yes race to get your bags out from up there too like hurry quick it gots to i'm just thankful that lady can stop going by and like smashing into my leg and arm that's hanging over the side be like jeez are you purposely banging into me at this point it's a vendetta v for vendetta now that's a movie that is that is an actual movie it's a real life movie kind of has a little bit of a cult following it does it does i'd actually wouldn't mind watching that again it's been a very long time since i've seen that thing was that a thing you did it's been a very because he does you know you say words oh yeah it's been a very very yeah i forgot about that too i don't know you like strings together a whole sentence for all the words victory vinnie very that's it quote quoted the movie uh by our stuff we still you know
Starting point is 02:17:57 there might be a couple lift evil shorts left probably not really but we did come out with the raise hell lift heavy t that uh has been very popular but we still we had a lot of those to begin with so we still have decent stock of that so get a raise hell lift heavy tea and watch out for this week hopefully the drink spot will be back so if you've been missed out on the drink spot or the first time or need a second or a third or a fourth or a tenth one in one guy's case uh now this week hopefully it's going to be your chance to get in basically everyone needs to order from this from this order again yeah and if you're wondering no one is the exception it is they are again made out of the 12 gauge stainless steel that you've come to know
Starting point is 02:18:34 know and love uh still of course we haven't lowered our standards still made in america um did i cover the 12 gauge stainless steel? 12 gauge stainless steel. Made in America. Drink spot safety. Safety is no accident. Safety, yeah. The safety part of it is the other big key there.
Starting point is 02:18:55 Safety is never an accident when you have the drink spotter. Yeah, I think that's all the highlights. That's mostly it. Okay. Tommy, where do they find you at? You can find me at Tomahawk underscore D.
Starting point is 02:19:05 You can follow me at Tanner underscore Baird. Just make sure to follow Masonomics at Masonomics. See ya.

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