Massenomics Podcast - Ep. 320: Matt Reynolds of Barbell Logic

Episode Date: May 23, 2022

Big Matt Reynolds of Barbell Logic joins us for this one to discuss the proper inseam length for shorts, drinking whiskey, and eating a sheet pan of cake every single day. We also talked a little bit about online strength coaching. Barbell Logic Landing Page Juggernaut AI: juggernautai.app and use code MASSENOMICS to save 10% The Strength Co: https://www.thestrength.co/ Swiss Link: https://www.swisslink.com and use code MASS to save 15% Fusion Sports Performance: https://www.fusionsp.net/ MASS to save 20% on all FSP supplements Spud Inc: https://www.spud-inc-straps.com/ Texas Power Bars: https://www.texaspowerbars.com/

You know, thanks for what you do with your podcast and all the rest. You're doing a great job. I hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! site and everything massonomics welcome back everyone for episode 320 of the massonomics podcast the lifting podcast about nothing my name is tanner and my name is tommy 320 tommy you know what that means it's 320 yeah 100 more till 420 yeah that'll be a funny one that's i'm looking forward to that one only uh how many more till 369 then what's that 49 more 49 more that'll be a funny one too that one's gonna be hilarious i bet we're coming up one seven years that's eventually that'd be like what's that is that 350 362 so that's a ways off then too seven years is is that wrong well didn't we start it around now though wasn't

it kind of in the spring when we started um i think it's march isn't it or not oh okay so we just had six years i'm not really sure i it like they honestly just the numbers lose meaning i don't even remember yeah because six years was at 312. Yeah. Yeah, 312. You're right. We did just have an anniversary. You got me thinking we were going close to the other way.

No, I actually don't know what I'm thinking. Sometimes I don't know if I'm a foot or horseback over here. I don't know if I'm coming or going. Speaking of that, I wanted to tell you about, let's see, pick a card, any card. You've got an unusually large stack of papers over there. Yeah, I've got too many. Some of these people aren't even sponsors anymore. Just keep them around for old times.

Yeah. Now, I'm going to tell you about, I think, how about the Strength Co.? I think that would be a fitting one to hear from today. I think so. This episode is brought to you by the Strength Co. today so um this episode is brought to you by the strength co grant brogy uh was born in the late 80s nearly two decades after buddy caps began lifting in the late 90s grant's brother jordan bought him the new encyclopedia of modern bodybuilding by arnold schwarzenegger and grant's love for weightlifting began in 2001 grant joined the local ymca and began training with

weights in 2009 grant discovered the book Starting Strength, and in 2012, as a lieutenant in the Marine Corps, he began teaching his Marines this method. In 2017, Grant opened his gym in Costa Mesa, California, and the Strength Co. was born. In 2020, during a major iron shortage, Grant sought to bring back quality manufacturing of Olympic barbell plates to America. His innovation, adaptation, and can-do attitude brought about the greatest plates made in decades. The plates were accurate, anti-fragile, and instantly became the go-to plates of hundreds of lifters at the Massanomics gym. That's right. And more lifters all over the place. Seems like every time I look on that Instagram, there's more people lifting with the strength co plates smart people i would say they know what's up yep

this episode is also brought to you by juggernaut ai the juggernaut ai app come with me for this ad if you want to lift whoa arnold slow down over there you could tell it wasn't because i've done it for five last weeks you just knew yeah you see how i did it even louder than the other weeks yeah yeah the louder i get the more it sounds like i thought there's in a movie theater a surround sound for a minute here is get to the chopper i'll be back um you've been using juggernaut ai right i have you're just uh making gains on squats, it seems like. Yeah, week six coming in strong.

Yeah. Squat volume like I've never had in my life. Got some new exercises I've never done, and I am feeling good. Yeah, like the squat workout, for example, just the other day, it was like five sets of eight. Five sets of eight. I never knew I needed 40 reps of working sets of my life. They were all real good too

i mean in the moment they're not fun but yeah in hindsight they were all pretty good yeah so uh juggernaut ao so far so good for you i would say and i'm also rocking that of course i'm on uh i've done it uh i'm on my sixth week of the current um yeah we're in training weeks yeah yeah yeah so going good for both of us uh other perks of it i when you're setting that up you get to pick your date pick your meet date or your testing date however you want to do that and then really it's just the customization and individualization i think uh is the big thing it's not a spreadsheet template like you might be used to if you know if you've purchased a a program i

i was going to say cookie cutter program but not even a cookie cutter program just like the typical excel spreadsheet you're going to have a lot different experience with this and multiple people have said i don't think i could ever go back to that yeah and i get that feeling i 100 do too yeah uh the training is continually adapting to your feedback and the changes happen as quickly as set to set find out more and get signed up at juggernautai.app the future has not been written but your juggernaut ai discount code is it's massonomics that'll save you 10 for the lifetime of your membership. We'll be back next week with another Juggernaut AI ad read. All right.

Thank you. Along those lines, we were just talking. I didn't honestly really know that dumbbell RDLs were a movement. And those hit me different than a lot of things ever have. So I got Juggernaut to thank for that too. Yeah. There's been, uh,

I've been doing the, I've worked those in and out of the program also. And, uh, it does, it is a refreshing take on some of those accessory lifts that you don't, you maybe haven't paid as much thought to in times. And you're like,

Oh, cause there's no way I would ever do dumbbells. Like, right. That, that, that can be, but they work yeah or like the splits you know a lot of people are doing split squats i do those too yeah those light me

up too yeah i haven't really been doing those i'm afraid of those yeah you got knee issues yeah i've done um i've done uh lunges at times i've worked those in and i kind of like the lunges but haven't done the split squats like that yet. Yeah, it's good stuff. Yep. Well, we've got a few different things to talk about this week, don't we? We do. A few.

Nothing crazy, but a few. Yeah. Well, I mean, it's pretty crazy. It actually is. I just, I always like to sell ourselves. We're going to have a huge supporting our supporter, supporting our supporting members segment this week. I'll tell you that much.

It could be a supporting members PR this week. That's, we're going to support our supporting members segment this week. I'll tell you that much. It could be a supporting members PR this week. We're going to support more supporting members than we've ever supported all at once before. Just going to support so many people. Yeah, it's going to be a lot. But before we get to that, I had something funny to tell you about. Do you know who Josh Heupel is? I do know who Josh Heupel is. So for those of you listening that might not know who Josh Heupel is? I do know who Josh Heupel is. So for those of you listening that might not know who Josh Heupel is,

he's currently the head football coach for the Tennessee Volunteers. They haven't officially started yet, but yeah. Oh, right, right, right. He hasn't had a season yet there. He was transferred over. Right. And prior to that, I think, was he UCF? Yeah.

And prior to that, probably assistant at some? No, it was. Did he have a head coaching job somewhere smaller? Yeah. Wasn't he somewhere? Because he was only at UCF for like two years. He wasn't at like Montana or Wyoming or something like that. No.

I can't think of it. Yeah. Yeah. Mizzou. Somebody said Mizzou. Offensive coordinator. Yeah. There you go.

Okay. Yeah. But now he's the head coach and actually ties back right here to Aberdeen, South Dakota. Aberdeen native. Yeah, he graduated as a Golden Eagle from Aberdeen Central. His dad, when I came out of high school, was the head football coach for our Northern State Wolves near the college team in town.

His father-in-law is a substitute on my bowling team. Can he throw any zingers? He's not a bad bowler, actually. Hypo went to Oklahomalahoma well actually i think he went to junior colleges and maybe stuff some other places but it ended up at oklahoma quarterback and he was in the heisman hunt right he was a finalist yeah he was a finalist maybe he was even the runner-up i don't know who he won too someone probably knows that uh maybe he did he win the high i think i i think i know he was a finalist. Yeah. Um,

I can't remember. Someone will know. Someone can fact check us on that. Um, but he was on, what was the, did I write down the name of this radio show? You did.

You've, we've both been on this radio show actually before, uh, you more recently than I have been on it a few times. It's called calling all sports. It's on like every great podcast from Western, Northern South Dakota. You have to work your way through the radio circuit.

Yeah. Yeah. He was on that show because he's, you know, a native to this area. And he made a reference to being, having roots in Western, Northeast,

South Dakota. Did he actually say that? That's, I haven't fact checked it myself. Ryan at the gym told me that, that he listens to that show every day. Not your brother, Ryan, but Sergeant Ryan. Let me know that he referenced Western Northeast South Dakota on there.

And I have to wonder how and where that came from. I mean, we can't be the first people to ever say it. I don't know. I'd like to think we're the first to popularize it. It's just very interesting that he would have mentioned that. That is. Maybe word's getting out about this little secret we have over here. I guess so.

I thought that that was kind of funny, though. I do like that. Well, I'd love for our fact checkers to get to the bottom of that. Between Hypel referencing Western Northeast South Dakota and having Culpepper at the gym, it's been kind of a wild football coincidence lately. Football HQ over here. Tanner, you had...

There was a Facebook post today that was hilarious. Ah, I love a good Facebook post. The office was quite good today. I was going to check because those usually go over pretty good. I was assuming that the numbers on that one were pretty solid. It's funny, something like that, you either love it or you don't like the office. You've never seen it, so it's like, I don't relate to this one bit. Yeah, I mean, I think if you like the office and you're into lifting you get a good kick out of

that but i think if you don't uh it's like every one of those uh i don't know what you call that's a little bit of a recurring thing we do i don't know we don't really don't have a name for that in my folder i call it series comparisons but i don't know if that's a great name for it or not it's not maybe the catchiest name no what should that's a good name for it or not. It's not maybe the catchiest name, but it is accurate. That's a good question for everyone. What should those be called? Where we use the, the usually four on a page, four on an image, and it's comparing them to

some famous franchise or, you know, series. So the recent one was The Office. And I always thought The Office was low-hanging fruit. And I played with The Office idea a few times and never felt like I really had it hammered out. And this morning, I actually strode it.

Well, it's funny. After that, someone asked me, do you plan those out in advance? And it's like, no, at about 8.30, I thought. It's like, well, yeah, it has to make something before I post it. It doesn't organically appear. I thought, you know what? We need something to post this morning.

I'm like, I bet if I set my mind to it i can really hammer this out and buy about 9 15 or something like that in between doing other things it was a posted image that's good yeah and the hard work showed off hard so the question is who what so we've done like wwe wrestlers star wars um harry potter harry potter game of thrones um what's the lord of the yellow stone lord yeah have we done lord of the rings maybe not i can't remember either i can't remember that's a tricky one if we haven't that's it has to be almost next on the list i could also just be i think that i've done it i've done it because i'm trying to think of who dan bell was yeah because lord of the rings was done because

dan bell was the really the short beard guy with yeah i'm pretty sure uh big nate says we need a ted lasso one have you seen ted lasso not yet actually i've been very bad at watching tv shows lately i'm trying to work through a few more hbo things before i move on to apple tv because i've heard ted lasso is great and i've also heard severance is very good over there okay i've seen a little bit of ted lasso did you find it entertaining i did find it entertaining i almost feel bad if I say anything negative about it because people seem to love it so much. They do.

They do seem to be pretty high on that one. It's funny. It is funny. But for my personal taste, it's almost slightly too rom-com-y to me. Almost too wholesome, kind of. Slightly. Yeah. wholesome, kind of. Slightly. It is a little bit.

And I know that that's what the show is. And just for my personal taste, it's too far that way where I just need a little bit more... Just kicking the balls once in a while. Yeah, I need a little bit more Anchorman, Austin Powers. Just surprise me with something.

But it's good. It's just not. It's not like top five all time sort of thing for me. Yeah, but it's a good show. It's worth watching for sure. It's just I just probably I guess don't like it quite as well as some other people do. But I still like it. I still it's still worth watching.

And I mean, it paid off when you went to the. Yeah, I got to Minneapolis United Football Club and got to put all your soccer skills to the test. That's true. And I told you that I referenced Ted Lasso at that point in time, right? That I said, you know, the most I know about soccer is from Ted Lasso. You did. And it would be on my recommended watch list, but not as high as this other show that I've been watching.

I think we maybe mentioned the show briefly in passing or some other people in the discord and stuff has um winning time it's on HBO it's the magic Johnson oh that's okay yeah it's called winning time yeah that's about done now is that all the episodes are out it's done and I have seen all of those and I love that it was good oh I think it's so good um what's who's the lead actor, you know, from stepbrothers is John C. Right. Is it John C. Riley?

John C. Riley. Will Ferrell. True. No, not Will Ferrell. Winning time. I really liked it,

but I also am a big bat. I've always been a big basketball fan, but you did. Okay. And I was curious. I hadn't looked up a thing on the show yet. I didn't know if it was good or not. So the fact that you like basketball and you enjoyed it makes me think that I, it is worth my time to watch it. Yeah. And I like just, I hadn't looked up a thing on the show yet. I didn't know if it was good or not. So the fact that you like basketball and you enjoyed it

makes me think that it is worth my time to watch it. Yeah, and I like just, you know, I say I like basketball. I actually like historic basketball even much more than I like current basketball. This is pre-my time, of course, but still very aware of, you know, the Showtime Lakers and Kareem and Magic and all that stuff. And it takes probably tons of liberties. Oh, you've got to assume. It's just entertaining.

And, like, I like the feeling that I watch it long enough and I start to think, is that Magic Johnson? And I'm like, no, no, that's not Magic Johnson. That's just the actor that looks a lot like him. And I'm like, so is that Kareem? That's Kareem, right? And I'm like, oh, no, so is that Kareem? That's Kareem, right? And I'm like, oh, no, that's not Kareem Abdul-Jabbar. The lines between reality and HBO are blurring.

Right. So I did like that show. I'm a fan. I don't know. It's this type of thing I could see every subsequent season being worse because you like. Oh, is there going to be more than one season? I would have guessed so. Okay.

I'm sure. If it's gone over well i'm quite positive there will be but um the first season was good okay should we snap into a cold one here need a little excitement snap into a cold one is this a official cam it's not okay we're just gonna go for a little refresh okay Okay. I'm going to give you a special koozie there. It looks, ooh, cock sauce. Relevant this week. Very. Is this a bubbly lime? Bubbly lime. Hard to beat.

Hmm. Not too bad, huh? Not too bad at all. Real tasty. Did you see? I was not aware of this until I saw it in Brandon Campbell's story. Friend of the podcast. And that was a little something called strengthcheck.me.

And basically what it is, is it, I think it's pulling from open powerlifting. So it should be giving you the most accurate data possible if that's what it's actually doing. So it basically asks you to enter your numbers and powerlifting numbers, strength bench, squat bench, deadlift. Is this an open powerlifting stat of the week? Almost. That's kind of a throwback, isn't it? This is almost, you can almost, we're basically making our own.

Can we say this is open powerlifting stat? We'll say this is our own open powerlifting stat of the week. So strengthcheck.me, pulling information is open powerlifting? We'll say this is our own open powerlifting side of the week. So strengthcheck.me, pulling information from open powerlifting, as far as I know, you enter in some parameters about who you are, gender, age, division, being drug tested, credit card number,

all that, weight class. Then you enter in your one rep max and squat, bench, deadlift, and your total. And then it gives you uh where you rank based off of that data and so for me i put in my my best meat performance ever yep and that was at the 105 kilo weight class and at that it had me uh right 105 that's what i'd be at right you can can you switch it to pounds too it doesn't let me switch that to pounds let's switch everything else to pounds besides that um but it said with at that time i had a 540 pound squat so that would be squat is better

equal than 85 of the population i'm like that's my best lift yeah okay 85 top eight what did you say 85 percentile is that how you would say that yeah i guess so i'm like, that's my best lift. Okay. 85 top eight. What'd you say? 85 percentile. Is that how you would say that? Yeah, I guess so. Okay. I feel pretty good about that. You're better than 85% of the other people in your 100,

100 guys in the room. I'm better than 85 of them. And not just any guys better than 85 of them that have competed in power lifting as recorded in that division. So this is saying this is out of approximately, in my case, it says approximately 18,000 lifters is what that breaks it down right but i'm saying those are all lifters these aren't just average people true yeah yeah yeah you do got a point there uh bench was in the 54 percentile

deadlift 61 and that's what about total that is total was 73 so i actually if i had to guess i would have thought my bench and deadlift would have flip-flopped because I think of deadlift as my worst lift. And deadlift, I was 61 percentile, bench was 54. But there is also a lot of bench specialists out there. Right, right. That's a good point. So yeah, my best performance ever would be at a 73 percentile.

Which I'm like, yeah, you know what, that's not bad. And then probably the more interesting thing is it does give you percentiles on, you know, if you want to be in the top 80 percentile, here's where your numbers need to be. And you start to see how those numbers really take off between 80 and 90 percent. Like, it's like a whole other ballgame.

And then 90 to 95 is an even bigger jump. Right. Did you get your numbers in there? Yeah, I was just trying to right now. Let's see. Maybe. What I would say, what I noticed on Brandon's though, because is that what you're getting at?

Like those very top. Oh yeah. Like, and you can, you can see it here. Yeah. Like when you look at, you know,

what, what 80% is and then jumping to like 90% and then 95. Like the, or like the 95, how high the, and Brandon had a good point on that too. Like almost, it's like kind of encouraging to look at that where it's like

ah yeah that's uh i'm actually all right right you know like i don't feel i don't need to feel too bad about uh where i'm at because yeah the jump from 85 to 90 percent in total is like 50 pounds but then the jump jump it up five more percent it's now all of a sudden like an 80 pound increase in right so you start to see how it really is that diminishing return where all right you go up another 40 pounds well in this case instead of going up five percent you actually went up about two percent if you're lucky are you getting anything yeah okay so here's what i've got i'm in the squat. So I just did my last meet, which is also my best meet. The squat, I'm in the 77.

Your squat is better or equal than 77%. So that makes sense to me. It's probably my worst lift, and that's how the numbers shake out. I would think your bench has to be really high. It says your bench is better or equal. And this is in my weight weight class so there's going to be some pretty strong people in the 275 weight class is uh 86 percent yeah where like the hundred percentile is 674.8 that's got to be james strickland it's like the hundred percentile it can only statistically be a couple guys well i mean it's james that would be james Strickland's bench, I think.

The squat is 903.6. I suppose that's... Who is it? I don't know. And the deadlift is 969.8 in the 100th percentile. So a bench was 86%. My deadlift is 91%. Wow.

Okay. I was going to guess your deadlift would be like right around like low to mid eighties. Yeah. That's really, that's really good. Cause there's a sharp drop off, like a hundred percentiles,

nine 69, 95 is seven 10. And then down to 90 is six 77. Okay. So it really does show how much that changes though. Right. A couple percent is 50 plus pounds. My total is 90%. Yeah. Yeah. so that does actually make you feel better like where it's like uh

just like the like brandon said like you start compare you because you compare yourself against the just the highlights you see on instagram yeah which gets you or just whatever big powerlifting meet happened that weekend and see okay yeah i'm hundreds of pounds off of what's going on here. I guess also in our favor though, we did have it on drug tested. I think I just did all lift. Did you? Okay.

I did. I guess actually, let me tell you what I did. Mine goes, I bet all ages, all results. And then two 75. Cause I didn't do ages either.

Did you do ages? I didn't know. I didn't, I didn't touch that one. I, yeah, all ages. I just left it it there i bet mine shift a lot yeah because then i go to 34 000 lifters so mine like oh where does it say that oh so i'm 14 400 lifters that should make sense so there's way less lifters in my life class this is 34 700 so then yeah what's it do to my numbers maybe it doesn't make him worse though it you know it just um okay here we go uh oh no that actually yeah did it make it made my squat better

it's so weird yeah but also it's just a bigger pool it is a bigger pool not everyone in doing drug right untested things is like juicing. Right, right. Okay, so yeah, my squat goes to 89%. My bench stayed almost exactly the same at 54. And I think deadlift, I think I said 62. It's 64 now. So that's about the same.

Total's at 78. That might have went up like a point or two with my squat. So that's crazy. That actually almost didn't change it. Right. Hmm. Interesting. So what's that called again? Strengthcheck.me. That actually almost didn't change it. Right. Hmm. Interesting. So what's that called again?

Strengthcheck.me. That is a fun little. Do we know who's behind that? Pillar 4 media or is it somebody else? Five. Okay. No, I do not know. It's, I just saw Brandon Campbell pull something about it.

I thought it sounded kind of fun. So I checked it out. We've got a speaking of exciting cool things coming up. We have a drop coming. So today we're recording this on a Wednesday night. Our most common recording night.

Wednesday night. This episode will come live to everyone in audio on Monday. And then that Thursday, so the thursday the week you're listening to this presumably we have a new release coming out and we've got some hot hot items don't we do have some hot items i think people in the discord have said they're excited for have i seen hot boy summer in there did i maybe see chunky boy summer i thought i

thought i saw a few things whatever that little saying about summer you want to use is this applies will apply to that um also this drop is about is really gonna rock i would say would you say that do you think this drop is really gonna rock this drop this drop rocks yeah yeah um so we'll say that and then like you're gonna say i want a rock and you're like oh is this a twisted sister release like like nope i'll give you a hint it's not um then also there is one little uh little uh limited item in here that's kind of a little out of the vault uh you know it's not a t-shirt it's something else it's uh something we're just have occasionally brought back out of the vault we'll sell a few of uh this particular item it'll go back in the vault so are we gonna are we explaining anything that's in the drop right you're saying these things and all of a sudden i'm like wait

do i even remember what's in the drop yeah i have to go look now so are we are we telling we're not really telling anyone yet what it is what any of these items are i don't Are we telling any... We're not really telling anyone yet what it is. What any of these items are. I don't... Well, we got two upper body items. No, three upper body items. Because this drop's really going to rock.

Yeah. Right? So we have... Am I right when I say that? You are. Okay, yeah, okay. I remember which side we're on now. Yeah.

Yeah. Three upper body items. Two of them don't have sleeves. Make of that what you will. Did the Western Northeast Southota cut finally come to life maybe only time will tell maybe it's something else uh but there is some fun things in here yeah so for those of you that are about to rock we salute you uh and then I salute you. And then, yeah, that's probably enough.

Yeah, so just go buy the drop. And also, we just gave full approval. There's going to be another fun surprise. We've hinted at it for a couple weeks now. When will that? I'm hoping, actually, maybe even by the time people are hearing this. Well, probably not. Probably the time people are hearing this, well, probably not. Probably shortly after people are hearing this.

It could be time up fairly close to the drop. Did you see the last minute changes I made today? I love the last minute changes. I don't even need to run this by Tanner because I know he'd love this. So I did love that. I was actually going to even especially mention how much I like that. So what he is referring to ties into our next little segment here supporting our supporting members so we have something very

special planned for all of the massomics podcast supporting members um it's you guys are going to get that very soon hopefully within like the next week uh i would think i would think yeah within about a week and we're not going to tell you anything else because it is going to be a surprise and i'll tell you all all the supporting members out there you are going to love it yeah it is going to be so fun you this alone will make your supporting membership worth it up to this point i think you will say i am so happy that I have been in on this journey when this particular thing is. And we're definitely not setting your expectations too high to be let down. You're like, oh, am I getting a gold bar?

You basically are getting a gold bar. It is that good. More or less, right? So everyone that's a supporting member gets to take part in that. It'll be very fun. And you don't have to do anything just by being a supporting member. You guys just keep existing. Don't cancel your supporting membership within the next week and you'll be in business. And speaking of supporting our supporting members, we have this segment. It's

a relatively new segment to the podcast where we have all these supporting members that help make this podcast possible. And every week we like to take the opportunity to give back to them a little bit through this segment. And boy, this week, was it a doozy? There was, you know, a lot of times the supporting our supporting members segment, we talk about people competing. Sometimes we talk about some other stuff that they're doing. You know, engagements, babies, those are common recurring job promotions I've been on here before. Whatever we can find out. This week, it is flooded with a

competition results from supporting our supporting members apparently that season tis the season first one the canadian forklift jessica butner at cpu nats had a 480 squat 237 bench 557 deadlift for a 1273 total i think like prs across the board and everything looked easy yeah that it was that was a crazy that is crazy she is insanely strong it actually doesn't make sense how strong she is yes so congratulations uh big jessica thank you for supporting then on to uh yeah i, it really is nuts, though. It is. And those don't even look hard.

No, and that's even the stupider part is the lifts still don't look hard yet. Yeah, she's going to total over 1,300 for sure. I don't know how she could have. The next one was Big Keith, No Wine Seller Keith, and Big Matt. I think it's Matt number three maybe. I'm not sure which Matt number it is, but those two competed together actually at a meet. And Big Keith did a 402 squat, a 265 bench, a 452 deadlift.

It looked like an 1119 total, and he said a total PR. Nice. So a total PR day is never the wrong thing. No, you can't complain about a total PR day. And Big Matt, it was his first meet. no you can't the wrong thing about a total pr day and big matt it was his first meet he squatted 479 bench 287 and deadlifted 501 for a 12 66.5 total good stuff next is a big andrew montoya a south dakota albeit west river native uh Finished first place in his super heavyweight Beast of the Bluegrass show. He got an Arnold Amateur invite.

And this week he also just posted he qualified for the Shaw Classic Amateur event. So Big Andrew's kind of killing it in the Stradivari game right now. Also, Trevor Simmons with another South Dakota making that arnold or not the arnold the shaw which that'd be awesome i'd be stoked to watch those guys he said maybe it was matt five i said matt three it was actually matt five that and then uh big eddie not the mole big eddie competed in the garage gym competition he submitted that he did a 405 squat 315 bench 425 deadlift for an 1145 total congratulations eddie oh yeah big brand john brandmeier competed in a meet he did a 529 squat 391 bench and 683 deadlift for a 1603 total pretty big numbers those are big numbers yes uh big eric

carpenter competed uh relatively relatively newer supporting members so congrats on supporting us also uh competed in the garage gym competition did a 450 squat 335 bench and a 405 deadlift for an 1190 total uh big rich big rich spoon garage gym competition you're not lying when you said you had a lot on your list 430 squat he submitted uh 252.5 bench 450 deadlift very nice and this is my last one for this particular edition i saved a good one another strong one for last year big frank from lift evil oh yes squatted 722.5 bench 474 and deadlifted the mark of the devil. I wonder if Frank did this intentionally, a 666 deadlift. I thought the same thing.

For an 1863 total. Frank, you animal. Now that's what I call lifting evil. I want to hit like a button, the CSI. And then you like walk off. like a button the CSI and then you like walk off so congrats

congrats to everyone that's some lifting hard yeah and I hope everyone did a little live it easy after I hope so it's well deserved after that yes oh I should probably read an ad and then we'll get our guest on huh yeah let's do it you know time's just ticking away here oh it's that time

uh tanner i don't know if uh there was a meme this week tommy leaves to go get a can the can he comes back with and it's a nato fuel can baby i made that oh you did yeah okay i just thought i saw in in the Discord. I didn't know where it came from. I put it, and then I posted it on Instagram as courtesy of the Mass Ops Discord. Because I put it in the Discord. You were giving them a freebie. Well, it's really all of us in the Discord.

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Good call-out from Big Alex in the Discord. Last week, we did talk about cutting down trees, and we didn't mention uh big kyle i yeah that was a miss on our side yeah nobody can make a charcuterie board quite like him nope he's on a whole other level yep well should we say hello to big Matt yes let us hey this is Matt big Matt is that you Hey, this is Matt.

Big Matt, is that you? It's Big Matt. Yeah, I qualify. I'm like 275. Check meets the box. You're live on the Mathonomics Podcast with Tanner and Tommy. What's up, Matt? Hey, man.

Thank you guys for having me on the show. I'm excited. This is an hour and 20 minutes past my bedtime, so I'm prepared. I'm a 43-year-old guy who lives the life of an 80-year-old man, so I'm ready. I've got my Earl Grey tea and my bourbon and my three-inch shorts, and I'm ready to party. Let's do it. To be fair, this also is by far the latest night of the week that I stay up every single,

you know, every podcast recording night. This is way past my normal bedtime. It's like Saturday night over here. This is my party for the week. Yeah, that's right. That's right. That's good. I love getting up early and working. So yeah, you mentioned the three inch inseam shorts. So what is the, what is, uh, what is the right length of work? Cause we're, we're kind of shorts guys over here. We've sold a couple of different pairs of shorts in our day. And, uh, what is the right inseam length of shorts? Cause it's a hot topic. It is a hot topic. I, uh, you know, I started like everybody else. I was a child of the nineties. So I wore basketball shorts that, that were big and baggy and below the knee. And, uh, one day I grew up and became a CEO of the company and decided I needed to stop wearing basketball shorts below my knee. And so, so, you know,

it's a, it's a, it's a, you're just LP in it. Just like you do, just like you do strength training, right? Like adding five pounds to the bar of your workout. I went to nine inch inseam and I was like, whew, this feels really short. And, uh, and now I would never wear a nine inch inseam and I was like, Ooh, this feels really short. And, uh, and now I would never wear a nine inch inseam. It was way too long. So then I went to sevens and now my kind of standard is five for professional gigs, right? So if I'm going to, if I'm going to throw on the polo and, uh, and, and whatever, if I get to speak in front of somebody, then maybe it's a five inch khaki, uh, inseam. Uh, but the workout shorts have to be three inch or or below but i three three inch i really like so three inch inseam big fan for sure and that's uh that's that's kind of

been my walk from uh you know beginning novice shorts wearer to uh to basically advanced at this point so okay that's uh all right I have a lot of follow-up questions now because so I am totally on board with the short shorts thing my first question how tall are you uh six one okay okay so you're not yours let's say we're all the same ball we're on the same bar right here so because that's the first question apples because a lot of times when people are talking three inch inseam they're like well I'm like five six I'm like well three inches yeah kind of different than once you're over six talking three inch inseam they're like well i'm like five six i'm like well three inch inseam yeah kind of different than once you're over six so three inch inseam do those shorts have a built-in liner or are they linerless

uh i have both what do you i actually prefer liner i think i prefer linerless and then i just wear like a really nice uh you know boxer brief. There's a brand I use called Saks, which I am not affiliated with at all. S-A-X-X. It's one that's got one of those, I don't know, there's some sort of magic pouch. And so the magic pouch. And so then I throw on those. But yeah, I mean, I've got bird dogs that, you know, different types of shorts. Oliver shorts are great shorts. You know, Lulu shorts that typically don't have the liners are fine too. So any of those are fine. Yeah. You know, here's the thing I'll say about being tall is I started noticing pictures of myself with baggy shorts on. And again, I'm 275. I competed in both powerlifting and won my pro card in strongman back in the day. And so I'm a big boy.

The shorter the shorts, the leaner you look. If your legs are in decent shape, it makes you look long and tall and lean. Whereas if you have big baggy shorts. So typically what I would do even with the shorts that you guys sell, which are great shorts, is I go down a size from what you think you should be. So if you're like you're typically an XL, go for the large. Because then they're a little tighter, a little shorter, and then everybody everybody looks you look a little leaner yeah oh I would agree with that totally I always think you know here in the in the cold arctic north where we're at uh people are in the gym training in you know baggy sweats all winter and then there'd always be that time

where we'd go compete in the spring and you'd see guys put their singlet on it's like wow you almost look like you have skinny little lips. Like, I know you don't, but it has a very slimming effect. It does. Which is not great when you weigh 145. Right.

But great when you weigh 280. So, yeah, for sure. I think I'm just a little farther behind in my progression because I've gotten to a point where i was real comfortable with the nine inch inseam or even like a little less than nine like some nines that had like sure like a short nine i would like the short nine uh not a golfing reference but

just a shorts reference and then now i've gotten to where like the or six, I can get on board with that. That's taking me a little bit to warm up to. I still have a place for the nine in my repertoire, but the five or six makes sense to me. But I don't think I could be comfortable on anything much less than that yet. Just like lifting a gender, it's probably a mental thing right now. That's true. That's right.

You're an intermediate. First time. So let me tell you the other secret here. So you guys have kids? Yep. Yes, we do. I have two daughters who I love to embarrass. One is 17 and one is 11, but several years ago, probably three or four years ago,

so they were a little younger than they are now. I think we went to Mexico, like Riviera maya south of cancun and i was like i'm just going speedo and i didn't tell them i was going speedo i went speedo and then i put on the normal light board shorts swimming trunks on over the speedo and then at some point once we all got out there on the beach and we all got set up i dropped the board shorts and my daughters were just humiliated. You can imagine. And honestly, if I'm being totally honest, it takes some guts to pull them off. And listen, I'm not.

You've had some incredible people on your podcast. I promise you look far better in a Speedo than I do. But once you've done the Speedo, you know, by about the second day, third day, and you have enough margaritas, you're like, ah, three-inch shorts isn't that big of a deal anymore because you've done the Speedo in front of a bunch of people. But the best way to – you do it in another country. You don't know it. I'm never going to see these people again. And so, yeah, you know, we've got an HOA here in the neighborhood I live in, and we have a pool really right across the street. And I'm yet, I don't think that I've pulled off the Speedo

in the neighborhood pool yet. So I still go pretty short. But, I mean, that's a big jump. Does the HOA allow a Speedo? That's what I thought you were going to say. The HOA doesn't allow shorts any shorter than a speedo. In today's day and age, I can't imagine, based on what the ladies wear, that they could tell me that I would wear anything different. i can't imagine based on what based on what the

ladies wear that they could tell me that i would wear anything different i can't it's all the you know so yeah i would assume it'd be fine yeah okay um so now that we the most important thing we wanted to talk about was the shorts but uh for anyone that uh isn't aware you also are the owner and ceo of barbell logic or Barbell Logic Online Coaching. Yes, sir. You've got content that goes – you have a team of coaches, first of all, some that we're more familiar with than others, like Big Cam Cox, supporter of Massonomics, a cool dude that we – Also a short short wear.

Yep. Goes perfectly with his mustache and accent. Which is all like one of a kind. I mean, maybe not one of a kind, but like for us, like very... Very unique. Yeah, very unique for us. Yeah, right, right. Yeah, and authentic for him.

I mean, it's really who he is, which is cool. And you've got a team of other coaches there and also like all this content around it and uh one of part of that piece of that that's particularly interesting to us is the uh barbell logic podcast that you have that seems to be like awesomely successful well well thank you well actually award-winning award-winning podcast to the resume correct i. I was surprised by the Groucho Mourgu's award that we just won for best strength podcast. And the first thing I thought was I was like, Masonomics didn't win this?

What's going on? Well, unfortunately, we don't really talk about anything, much of anything. That's our first problem is we need to talk about strength and conditioning to get on the list. Right, yes. Yeah, you're the Seinfeld of strength podcast. That's the first problem is we need to talk about strength and conditioning to get on the list. Right. Yes. Yeah.

You're the Seinfeld of strength podcast. That's the deal. Right. So, yeah, that's fair. Yeah. I mean, you know, we started doing online coaching. I owned a large gym, actually started a gym in 2008 called Strong Gym. And that actually became the, I think, the largest strength gym in the country.

We had some major, tons of strong guys, 18 guys that could deadlift over 700 pounds at the time we won powerlifting watch uh or powerlifting gym of the year in uh back-to-back years I think in 13 and 14 you know beating out super training gym and some of those other big ones at the time of course this is early and so there's lots of gyms that have come out since then. But it was a very nice gym. You know, super clean. And we really focused on customer service at the gym. And so what I saw was a lot of these powerlifting type gyms or even CrossFit gyms or strongman gyms, that the training style was awesome. And the people would get really strong. But the place was just like dirty and disgusting. And chalk was everywhere. And the people would get really strong. But the place was just like dirty and disgusting and, and chalk was everywhere. There was no customer service. And there was no systems for selling memberships or answering a phone or like cleaning the toilets. And so I thought,

how hard is this to actually have a really clean gym, where we actually train like in a hardcore style. And, and we teach our employees to just have incredible customer service and so what we found i i live in i know you guys will get the joke i live i live in north then north southwest missouri uh north northwest missouri so with the ozarks right so springfield missouri branson think of northwest ark, Walmart headquarters. That's beautiful down here. The Ozark, the TV show where they kill everybody for drugs. It's not quite like that. So, you know, we're not a big, the city I live in is like 200,000 people.

And there certainly weren't going to be enough power lifters and strongmen to have any sort of successful business. We might be able to pay the bills, but it was not something I was going to be able to leave. I'd got my master's degree to be a high school principal. I'd taught in the public school system for a while and was moving that direction towards being a principal. And this crazy thing happened where when we trained the way powerlifters and strongmen trained, and trained our clients that way.

But we had an incredibly nice building, super clean inside, you know, smelled good, always was clean, toilets were clean, and the customer service was incredible. We started seeing business professionals and soccer moms and dads and they started flocking to the gym. And so the gym became very, very successful from, for about 2012 to 2015. And so at the end of 2015, I sold strong gym and started doing online coaching full time and really took a lot of those same principles and a lot of those same core values to the online coaching world. I saw that online coaching had exploded, and that typically meant we're going to sell you a $50 Excel spreadsheet or Google Sheet program slash template, and I didn't want to do that.

I didn't want to, and by the way, I'm not even knocking people that do that. There are people that sell really valuable programs and good templates, and college kids can't afford anything more than that. There are people that sell really valuable programs and good templates and college kids can't afford anything more than that. But for us, we wanted to provide a premium service where our clients videoed their lifts every single day, uploaded those videos to an app, and then their personal coach would break down those lifts via technique always within 24 hours. And so, um, and then we just, you know, we've built a team of, of incredible professionals. I think the team is about, we've got about 80, uh, staff of about 80 now. And, uh, I don't know, 12, 12 or 1300 clients somewhere in that ballpark. And, uh, you know, it's a pretty, it's, it's, it's like

running a spaceship. And, uh, and so And so I still coach every single day. I've still got about 20 clients of my own because I think it's important that I can sympathize with the coaches and with the software. And if there's bugs in the software, we own our own software and all that stuff now. I want to be able to do that in all my C-suite, all my executives, my COO and my CXO and my CIO and my CTO and all those people, they all have to coach and their clients and they use the stuff every single day. And so I think that really that dedication to customer service is the thing that's helped people stay. And so, yeah, it's gone really well. Like our churn rate, you know, we lose less than 2% of our clients every month, which is like insanely low. And our in the industry, they call it NPS, the national promoter score is like 88,

which is insanely high. So it's like your clients are happy, and they never leave. And it's still a premium price product. I mean, it's, you know, it's personal trainings, or probably 600 $700 a month for in person, they can get online coaching with a professional coach for anywhere from 150 to 300 bucks somewhere in there. So you're talking about, they're paying a third of the price of what they would for in person, personal training, and it just worked really, really well. So yeah, the podcast and that stuff came along afterwards. Honestly, we did it kind of opposite of what most people do. I think most people sort of develop this influencer strategy where they build, they have a podcast

or YouTube channel or whatever, and then they figure out how to monetize that. And we were able to monetize early and do well. And then we launched the Barbell Logic podcast in July of 17. I didn't think that anyone would listen to it. I just had a bunch of stuff up in my brain and wanted to do really sort of a systematic, logical walkthrough strength training, starting at the very beginning. Like why strength? Why does that matter? How do I get strong? What lifts get me strong? You know, basic linear progression programming. And before we ever even got more complicated than that, and it just sort of exploded. I don't even know. I still to this day don't know why. My original podcast partner, Scott Hambrick, was

incredible. He was hilarious. He was the I was like the play by play guy. And he was the color man. And he was just he was great at what he did and over the time over the last couple years we've we've changed co-hosts once or twice my co-host now is Nikki Sims and she's my my CXO and she's incredible um and everybody everybody loves her guys love her ladies love her uh she's she she brings a unique outlook to the podcast and yeah, we dive right in. So our, our topics are very focused and, um, and we dive right into the topics and then, and then we've got the money to be able to pay for good producers to make the thing sound good. And it, and it sounds, you know, it sounds nice and we can edit it if we screw it up. And, and then we've done the same thing with YouTube. So the YouTube channel has grown really well. So for us, we're not a content company. The content that we put out is always going to be free.

And that's really what we're trying to do is build trust or pre-trust, maybe you would say, with people who might eventually be clients of the online coaching business. But the online coaching business is the thing that brings the revenue. And so that's what we focus on as far as that's how we make on as far as that's how we make money. But boy, we spend a lot of time and effort trying to put together great content out there to either get somebody in the funnel or even to help educate our current clients or current coaches. And that system has just worked wonderfully. I would love to say that that was the plan from the very beginning and it all worked out just the way I planned it, but it certainly is not the case.

I've been lucky slash blessed and in many ways over the last several years. Yeah. We're kind of, our podcast is, is kind of like that, except it's just two color guys. And like, it's like if they were both maybe like a little drunk or something like that. Right. No play by play band. We have an open position for that. Yeah. Yeah. But the 300 more episodes and the right really taking our time to find.

Yeah. Well, and you guys, you got you guys have done this about as long, right? You know, what, five, six years as well? Yeah, we're a little over six years. Yeah. Yeah. I was trying to see. We are over 400 official numbered podcasts, but then we also did series. So I think I'm somewhere around five, 55,