Massenomics Podcast - Ep. 354: Grant Broggi of The Strenght Co
Episode Date: January 16, 2023We brought back Big Grant from The Strength Co to discuss all the changes in his company and made in America plates over the last two years. We hit on supply chain issues, 35 pound plates, and a speci...al deal for Massenomics listeners. We also talked about his plans for The 2023 Arnold and The LHLE Classic! Juggernaut AI: juggernautai.app and use code MASSENOMICS to save 10% The Strength Co: https://store.thestrength.co/ BearFoot Shoes: https://bearfoot.store/ and use code MASSENOMICS to save 10% Swiss Link: https://www.swisslink.com and use code MASS to save 15% Spud Inc: https://www.spud-inc-straps.com/ Texas Power Bars: https://www.texaspowerbars.com/
Transcript
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You know, thanks for what you do with your podcasts and all the rest.
You're doing a great job.
I hope everybody keeps tuning in.
You get a lot of good info, a lot of insights,
understandings on how to get strong, how to stay strong,
how to use your strength.
You do a great job, dude.
You make things better than they are in real life, I think.
If you don't follow Massanomics, y'all do it.
Social media, website, everything.
Massanomics!
Massanomics!
everything massonomics all right welcome back everyone for episode 354 of the massonomics podcast this is the lifting
podcast about nothing recorded live from western northeast south dakota as well as southeast
back in our southeast eastern southeast oh can we start this over just the
whole episode it's all downhill from here we ruined it uh so many directions uh also recorded
from eastern southeast south dakota my name is tanner and my name is tommy i at least didn't
forget my name this you got that part right yeah you didn't sound like a total rookie, just mostly a rookie. Yeah. Tommy, it looks like you've got some upgrades going on over there in
your half of Studio 6.9. People don't know, am I a streamer? Am I a podcaster? Do I have way too
much time on my hands? It could be all three of those things, but yeah, we got some lights going
in the background. The other lights will be here, I think this weekend actually now so we'll balance it out
so i don't have just one side lit so it's looking it's like it's lit around it is lit it's coming
around well uh i think we need to come revisit we'll circle back to uh finding out what some of
those knickknacks are that you get you're getting there but yeah first i wanted to let everyone know
who this uh episode is uh brought to you. It is brought to you, number one
this week, it's brought to you by our great
friends over at The Strength Co.
The Strength Co,
they have developed the go-to plates
of Massanomics Gym.
They sell plates,
bars, they have training
that you can get through The Strength Co as well, and
the highlight for us
is usually always the plates, though.
We've got a gym chock full of the Strength Co. plates.
They're precise tolerance on the collars.
They're machined for that smooth feel,
yet they're E-coated.
That makes them easy to grip.
And we love them at Mass Dynamics Gym.
Tommy, we've been keeping them warm for you,
so when you oh i'm
jealous like you can i actually dropped i actually dropped a plate today and i thought you know if
these were machined and e-coated and smooth and easy to handle i wouldn't have dropped these
that's right so you can check those out and buy some plates for yourself at the strength co
check them out on the internet they're all over the internet uh more from and more from the Strength Co later this episode. Teaser.
This episode is also brought to you by Swiss Link. In 1995, Maurice Bigmo Huffman founded
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Thank you, SwissLink.
Who made the good SwissLink meme this week?
Did you see that one in the Discord?
If anyone's got that, repost it up,
anyone that's listening along live.
There was a good SwissLink meme,
and it was like what what people did uh in 1995 before because what's the opening of do you still have that up yeah
opening of this uh 95 he founded swiss link he had a partner base in switzerland and their mission
was to bring authentic swiss army goods to the united states yeah and there's what's the yearn
there's a line about yearning uh into the hands of those yearning for quality gear at uncompromised prices that's what it is it's like uh like them guys yearning
for quality gear like them guys that like is basically like those dudes that didn't have
quality gear and uh at affordable prices like pre-1995 it's like two guys like lost out in a
pasture almost i think i did see that one sometimes just the sheer number of
memes that happen in the discord i have trouble remembering them all but i do believe i did see
that one yeah that was what it was like though before uh swiss link came around it was it was
they found a need in the market and they fulfilled that i like to think of pre-1995 as the dark ages
oh the world i want to assume basically didn't exist.
Can you imagine?
I'm just assuming most people didn't have email at their work in 95.
There was definitely some people that did,
but a good chunk of people probably did not.
Can you imagine working and not having email right now?
I'm not sure how that works.
I don't get it either.
I honestly don't understand how people got work done
without having email.
It seems like it,
we were actually just talking
about work and emails.
You're in like email hell at the moment.
Yeah.
And I don't know.
I'm confused at how that would play out.
And like, it's just,
we're so far removed from that.
It seems like such a foreign concept. We might have to ask some of the masters lifters in the discord uh if they can tell us
what the dark ages were like yeah there's that uh there's that swiss link uh uh meme
mother effers yearning for quality gear at uncompromised prices prior to 1995
i don't know how could people have worked like that though? That is a really good question.
No idea. What do you think about, um, some like it's, I guess maybe you'd call it batching or, uh, you know, you, you literally like your email, you, you don't look at it. You're not
going to look at it from a nine to 11 and you're not going to, uh, sometimes what I'll do. So yeah,
I on busy days, if I like really need to focus,
I will just quit my email for like a two to three hour period. But that does not happen to me very
often. And some people have a good point. They're like, no, if someone's sending you a letter,
they should not be able to steal your attention at any point in time. Like that's not what email
is for emails for, okay, here's something. And then when you get to it, you get to it. Not
I'm sending you this email and I command your attention the second you get it.
Not a lot of people think of email that way. A lot of people think, oh, the second I see this,
send this, you need to reply. It's not the way it should be though.
Yeah. I'm just, I put long pause because I'm sure I, I'm not, I mean, I get that. I've heard
people say that before too, but in practical purposes, like in, I don't know,
like the organization I'm in, I don't know if that can play out like that very, you know,
it's just like, I know.
And I, I work, you know, I work from home.
I work alone.
So I can do that.
It's not a big deal.
Um, it still does give me a bit of anxiety, like knowing that there could be some fire going on in the world
and I'm closed off to it because I don't have my email open.
But yeah, email can be a bit of a disaster at times.
Yeah.
That it can.
Speaking of that, it sounds like some weather you've been having down there lately.
Oh, you got the pictures.
I sent them out of postcard.
Did you
get those? Let me say this. You sent me a picture and we all know what it's like in Western Northeast
South Dakota and what we experienced. We've seen this before, but it doesn't look the way that it
looks where you're at, where you're at looks a lot different than what it looks like in Western
Northeast South Dakota right now. And that picture was a little shocking, is a little shocking to me. And like, I am used to this sort of thing. And I was like, wow,
that is a lot of snow. I have actual, like when, when the storm hit, I have a snow drift on the
side of my house. That's taller than the fence. You know, what's a fence in a backyard, seven
feet, six feet, whatever it is. Yeah. I'd say six. Yeah. The snow drift is taller than that.
And then the driveways
and everything where i'm at it's like a kind of like a townhome development so there's no boulevard
so there's just nowhere for the snow to go it's it's piled up in lots of places well over seven
feet tall it it is a disaster over here and uh there's a lot of spots you know like traffic's
way busier here where you'll be driving and all of a sudden one lane just disappears because there's a lot of spots, you know, like traffic's way busier here where you'll be driving and all of a sudden one lane just disappears because there's snow on it.
And if you're not watching that, if you're just like driving along minding your own business, you could hit that snowbank and just destroy your car so hard because now it's at the point where it's kind of melted a little.
It's hard.
You know, it's icy.
It's not soft snow anymore.
So you got to be on the lookout.
Yeah.
snow anymore so you got to be on the lookout yeah and i like i know i just said it before you explained it but just put it into perspective it is a like it is shocking the way that it looks
down there in sioux falls right now like so i'm like we haven't had that for a little while it's
been a few years since it's it's been like i don't know if it was like in 2018 or 17 or 19. We had a year in
there where it was like that, where I was like, I don't know where else the snow's going to go.
But even then, usually it was, wasn't it? We'd get four inches at a time and then six inches
and then six inches. And here it's not, I can't think of very many times in my life where I've
gotten over a foot at once. That is in this part of the country, not super common. And yeah, it's not, I can't think of very many times in my life where I've gotten over a foot at once. That is, in this part of the country, not super common.
Right.
Yeah.
And some of the places we're getting like a couple feet and a shot too.
You know, like, oh, we got 27 inches over the last 24 hours.
We're like, what?
Yeah, that's too much.
Yeah.
Way too much.
But you know what there's never too much is weather talk well no never
never enough weather talk you know what else i don't think there's enough of like commercial
gym chronicles and i have more for you because it's i was thinking about last week's like
throughout the week i thought about that like it's just such a fun i mean we said it last week
it's just such a funny thing that it's like oh yeah that is real it is and i i have to remind myself like this is how it actually is i i feel like i'm coming
into a new a new sport a new act hobby for the first time in my life because i'm just learning
so much and now even i'm putting even more pieces of the pattern together and i was thinking about
this the other day i see more failed lifts in one week at a commercial gym than I probably did in an entire year at Massanomics Gym.
Or years.
Oh, or even years maybe, yes.
Like it was not unusual to just never, ever, ever see a failed lift at Massanomics Gym.
I actually couldn't tell you the last time I saw someone fail a lift at the gym,
whether it was rep work or a single.
I couldn't tell you that because it doesn't happen. And here it's, it's like every day and it's people failing with
95 pounds on the bench. Like it's people like the number. Okay. And also, all right.
People failing deadlifts a lot too. Still don't see that many people squatting for the most part.
If you're squatting, it's either super, super light, or you kind of know what you're doing.
There's not a whole lot of middle ground there but then you also you forget because when you go to massonomics for the most
people everybody does the big three some people like to do some of them way more than the others
but everyone for the most part does all three of the lifts but here i forget there are people that
only bench press or only do arms or only deadlift.
Like there's a few guys I've seen.
I've seen them at the gym like four times over the course of a week and they deadlift
every single time, which is crazy because I just, I forget that people have their favorite
lift.
And when you have your favorite lift, that's all you do.
And then they come like one day they're there alone deadlifting.
The next day they're there with a buddy deadlifting.
Two days later, they're there with another buddy deadlifting. Two days later they're there with another buddy deadlifting.
It's really funny.
I guess you find what you're good at and stick to it.
Yeah.
This, as you were talking about that, made me think of something else.
This is important news.
You've been replaced at Massanomics Gym now.
What?
There's new Tommy 2. too oh there's a new
tommy yeah there's well his name's not tommy what we got is uh big logan joined the gym and uh big
logan is a high school senior okay and um one of the other guys at the gym was asking me through
a text message like hey who's this's this younger kid that joined up?
You know, who is it?
And he goes, their description to me, he'd be like,
well, he probably looked like Tommy did when he was like 18, 19
and had maybe lifted a little bit,
and he had just like started to grow his hair out.
And I'm like, oh, I know exactly who you're talking about
because he's got curly
curly blonde hair but it's only about to like right here so far yeah and he's a high school
senior and he's he's got uh good numbers you know he's he's strong and doing a good job and he's
lifting lifting good and stuff and he is literally and i'm like oh that's a really good description it is like uh like if tommy was like so i've been replaced they hit the reset button on me and
started over so then we called him tommy too and uh he was probably hyped for that i'm sure well
and it was funny uh tommy too was doing uh like pause squats and i was like that's you know i
haven't talked to tommy too that much yet and I'm like but I'm like
that looks like he's he's doing
something in you know
like he's doing something that
is a good lift to do
but your average person that doesn't know about lifting
wouldn't be doing those so I went over and I
was like I see you did pause squats
and he's like yeah yeah and I'm like
well how were they and I was just kind of trying to
understand why he was doing pause squats because i'm like oh that's i'm i'm impressed by this that you're
doing that and he's explaining it i was like oh it's a part of this program i started and i said
oh what's the program he goes oh it's this google docs uh program and i'm like what's the name i
know all of them i was like drilling and i'm like, well, I need more. Like I need more information here.
And he goes, it's like, uh, uh, uh, uh, uh, training, uh, stronger with science.
Or he said like, it's, he said it's something, a wrong combination.
And I'm like, but you knew exactly.
Well, and I said, uh, who's it by?
And he looks at his phone.
He's like, oh, it's a Greg guy.
I'm like, oh, it's Greg Knuckles.
And I said, we know Greg.
And he's like, well, personally, I'm like, well,
we've had him on our podcast before.
And, you know, we talked to Greg.
And I said, several people in the gym have ran that program many times.
And he was pretty interested in that.
And I said, well, make sure to check out the podcast.
Because he doesn't know about, he didn't know about the MathSomics podcast.
And he asked, he goes, because there's the, the mass comics podcast picture in the gym of
you, you know, a couple actually.
Yeah.
Right.
Right.
That's, that's true.
And he goes, uh, um, does that other guy lift here?
And I'm like, it was a funny revelation to me that I'm like, we now, I mean, it's just
one person, but we now have people at the gym that won't know you at the gym because they joined the gym after you left. And I'm like,
I'm like, well, yes, as a matter of fact, he did up until just, uh, as a very recently,
but it was almost like in the moment, a funny revelation to me and be like, oh, this new person
hasn't met you before at the gym because you know he wouldn't now in most situations
and it was just a funny thought to me wow yeah the world just keeps moving on doesn't it
mass dynamics gym never ceases does it just keeps on turning we lose one tommy and you get one
young young tommy to your locker someone steals your locker and then you have some young pup
replacing you just can't win and asking if if you lift here
yeah does that guy even lift that's all anyone wants to know
did i tell you i just thought of this now did i tell the lift short story last week or not
no okay so i saw a person in the wild with a pair of lift shorts on. No, you told a story about a lift hat.
Yeah, yeah, yeah.
So I was walking.
Still, when I say the wild, I mean the gym.
But I was walking into the gym, and there was a guy standing there.
He was talking to, like, two ladies.
Sounds like a bit of a ladies' man.
One of them was his wife.
And I think he might have had a kid he might even had a kid
with him too and i see i see black mesh shorts and right away i'm like what's going on here and
i look and of course the lyft logo is on there and i said hey nice shorts man and he kind of
looks down he goes oh uh yeah thank you so it's actually and it starts to kind of try to explain
what's going on and he goes wait, are you one of those guys?
I said, yeah.
Oh, man, that's so awesome.
Me and my wife love your stuff.
Who was it?
I think Rob.
Rob was his name, I believe.
This was like two weeks ago, so I already forgot.
But yeah, then he did recognize.
He goes, yeah, you're one of the guys, aren't you?
So he was going to explain. It felt like he was gonna explain the lift short oh yeah he was totally like
i think he was caught off guard that someone was complimenting them and you could just tell he was
trying to figure out how do i explain this yeah and i'm like yeah i know and then that's when he
was yeah yeah you're one of the guys so that was pretty fun that was pretty fun yeah yeah that was pretty fun. That was pretty fun. Yeah. Yeah. That was fun. That's cool.
Oh, I'm feeling a little thirsty.
I don't know about you.
I am too.
Uh,
okay.
I'm should we unveil them on three?
All right.
Ready?
One of these days,
it's going to be the same one.
Yep.
One,
two,
three,
go.
Oh,
that's not a bad choice.
I went with the,
uh,
the bubbly cherry.
I have very fancy. I don't know if this, this is, I think a different one than cherry. I have. Very fancy.
I don't know if this, this is, I think, a different one than I had last time.
This one's pineapple strawberry.
Yeah, I believe that one was pretty tasty, if I remember correctly.
Yeah.
And again, I've got the tall, fancy LaCroix's, the tall, skinny LaCroix's.
That's what it's all about.
I do got to say, I did some looking here.
One of the grocery stores not far from my house
had probably six LaCroix flavors I've never seen in my life.
So I'll get going on that here.
Special Eastern, Southeast, South Dakota.
It was like packaging and everything I'd never seen.
I didn't know if there was caffeine in them or what was going on
because they seemed so exotic.
They must have different stuff down there in the South we call it the deep south in different uh distribution
channels down there there's something different some different supply chain services the area i
think uh we do have several uh several topics to hit on this week did you see the number one in
there i have it called the package is that that like the gift? Actually, yes,
that's kind of where this is going. I don't know if you're curious what that is, but
it was just a thought. I'm very curious what the package is. It was just a thought I had,
might've been today or yesterday or something that wouldn't the package be a really good
nickname for a bodybuilder? If you were going it i was yeah yeah yeah you could say he's the
total package the package has some sexual innuendo with it yeah it's just it's great yeah someone how
is nobody the package it's just no one's came along that fit fit that name i guess yeah maybe
someone has been the package before but there could be you know there's a lot of bodybuilders
out there that we don't that we don't know so someone could be the package what uh what was the guy's name that won this
year the mr olympia um chupan yeah right uh he should be the package yeah did he have a nickname let's see
Hattie
Choupan
aka the package
not seeing the
Persian wolf
it's close there's a P in it
garbage
should have been the package
missed opportunity
very big missed opportunity there so that was really all I had on the package. Oh, I'll missed opportunity. Very, very big missed opportunity there.
Yeah.
So that was really all I had on the package actually.
Okay.
Kind of a short note there,
but I just felt like it had to get,
it gets,
it had to be said.
Yeah.
I'm glad you said that everyone was thinking it.
I'm glad you said it.
I had the courage to say it.
Sometimes it just takes one person.
There's a lot of people that say that wanted to say it,
but they just didn't have the balls to do it that's it what else what about uh oh boy we have a number
of things how about the meat lift hard live easy classic uh wait so are we getting into it now or
well it's a little early to dive right into it but i mean well i think we should skirt around it
a little longer first with some other things before we dive right into it yeah we are only
21 minutes in so we don't want to we don't want to rush this thing no lift hard live easy 2023
classic right here in western northeast south dakota the meat countdown is officially on as
of today we're down to 192 days out.
That's it, guys.
Once this episode goes live, it'll be in the 180s of days out.
So it's crunch time.
I was talking with your brother at the gym the other day and Big Caden,
and we're sub 200 days out.
You can't be screwing around now.
It's meat prep.
It's full meat prep.
I actually, in preparation for our meat preparation
i had an rp 10 day today for squats and oh suckers sucker smoked me but they went up they went up
good how many reps i did uh well it's i'm in the hypertrophy block so you get eight reps which is
it's not the weight it's the exhaustion i did i did a 345 for supposed to be an rp10 and i got
done with it and i that was a seven to a seven and a half i really undershot it even that's a
good feeling on uh yeah even on juggernauts recommendations i undershot it so um that's
good but it's it's the three reps of are the three sets of eight after that is what really gets you.
Yeah, man, you just get so tired from those things.
Even getting done with the bridge block.
I still just beat, but it's like, could you pack this down a little more?
Oh, but that's where the growth happens.
That's where the gains are made.
That's where, that's where all the gains are hiding and you have to dig them out of there.
It is.
So I was grateful for it, I guess.
Yeah. And which is good because, uh, even if we're not competing, we're still in meat prep mode, right? We are. are hiding and you have to dig them out of there it is so i was grateful for it i guess yeah which
is good because uh even if we're not competing we're still in meat prep mode right we are we
have to it's a mindset it's not just a meat it's not just for competitors it's a total mindset
that's why i want every massonomics podcast listener from now until the meat any of your
lifting videos or not lifting videos or posts or pictures or anything really should be hashtag meat prep and
hashtag appropriate number of days out to whatever however many days it is until uh july 22nd 2023
that's right and then we have to make sure this meat goes good so we can start meat prep like we
need that 300 day meat prep counter right yeah that's the goal for that's the goal for the 2024
meat is to have the meat prep lined up at
least 300 days in advance.
Yes.
Yes.
I think we can do that.
Rock,
uh,
Mount Rossmore from the gym has been sending me snaps of minutes out,
uh,
however many minutes out he is from the meat.
So just to kick it up a notch,
it's good to know.
You don't want to be caught off guard in any of these,
any of these timelines.
No. So that's our meat countdown. It's going to keep. You don't want to be caught off guard in any of these timelines. No.
So that's our meat countdown.
It's going to keep.
We'll probably give a weekly update on that from now until D-Day.
And, of course, if you're new here,
we are talking about the Massonomics powerlifting meet,
and it has been full.
It's full.
You can't get in.
You could try and get on the wait list.
I'm sure that some of the people that are in it now will eventually not be able to.
But let's be honest, a lot of people are on the wait list.
There is quite a few people on the wait list.
A lot of guys' girlfriends are on the wait list.
Not anyone's getting in there.
Yes.
We have a lot of people listening along live this week don't we do they just keep
popping in here that's right that's good i love you love to see it and you know what else i love
to see there was a new world record broken yes there was not just any world record the world
record the one true world record,
one record to rule them all, of course, the Jefferson deadlift record.
Yep, the record everyone follows more closely than any other record out there.
I feel like we've, at times, we take the Jefferson deadlift for granted,
and we haven't always circled around back to this enough as of late.
And I don't know know nobody other than ourselves
is you know we have to point the finger squarely on ourselves so i feel like uh we should really
really dive into the jefferson deadlift a little more frequently than we have in the last uh year
we've been so busy with everything going on and i think we just kind of let that slip you're totally
right with all the stuff going on kind of you know now that i'm saying it out
loud i blame covid for letting us uh slip on the jefferson deadlift yeah i blame the supply chain
a little bit too if i really had to point fingers yeah yeah that's true i also cover the jefferson
as much as we should have now and talking about, as long as we're saying COVID and supply chain,
I also would quite a bit blame Trump and Biden both as well,
just to get political like we usually like to. Yeah, I 100% agree.
I'd also blame the Supreme Court while we're at it there.
And don't even get me started on how Congress
has affected Jefferson deadlifts over the,
or should i say
hasn't affected them and the housing market they can't get anything done in there
yeah those are all contributing factors they all played a very large part in it but
set that aside we can talk about jefferson deadlifts again and we probably need to make 2023 much more prominent
in the world of jefferson deadlifting yeah so and i do think we have plans to do that don't we
oh we do we do have plans for that spoiler alert we have plans stick around through that the whole
year of 2023 there could be something that materializes at some point in the future about what we're
talking here many many months down the road um but the jefferson deadlift news here is uh big mark
big mark rosenberg broke we are the official unofficial keepers of the jefferson deadlift
records and everyone kind of seems to be okay with us having that title we appointed it ourselves
and everyone just kind of went along with it well and we do actually keep the record and like people if they they people
that are uh people that might be able to be in that top 10 we only keep the top 10 but for those
if they uh attempt to make it into that top 10 they're always sure to update us so that they can
get a validation of us me sending sending them the updated record book.
I still get surprised that people remember that we are the unofficial record
keepers.
I just,
I would assume that would disappear over time,
but it has not.
So,
no.
And so he pulled 910 pounds.
First place had been 906 pounds for several years.
Now,
Sean green,
the deadlift machine,
has now been bumped down to second place, and that puts Big Mark in.
What is Big Mark's handle on Instagram?
I think it's like deadliestlift or something like that.
I believe that's what it is, yes.
And he does a lot of crazy lifts, a lot of odd-ish lifts.
He does. crazy lifts a lot of odd ish lifts um he does and like where he like removes the ceiling tiles and does like uh i don't know 25 inch deficit trap bar deadlifts and all this wild stuff
but probably the best and he's he called a shot on this many months ago if not a year ago
that he was going to go for this. And he didn't disappoint.
He pulled the 910 pounds.
It's amazing.
When I first saw the video caption or whatever it was or the record,
I can't remember where I first saw it, but I kind of assumed it was fake.
I'm like, no, no one's still trying to chase that record.
And I saw it and I thought, damn, they really are still doing it.
It's really impressive.
My hope here is that this inspires someone, someone else to, uh, go after breaking his
record now.
You know what?
That's what I should have put in our, uh, can I, can we add an item to our prediction
game?
Oh yeah.
I think we're only one week removed so we're within the
acceptable time frame okay uh let's see i gotta get my list pulled up here
all right
extra item the jefferson deadlift world record will be broken
again or will be broken in 2023 yes or no yeah and he did that
on december 31st 2022 so that uh would would mark re-breaking his own record count that would yeah
we would say that i would i would allow that just we're basically saying higher than anyone
yeah if anyone does anything higher than 910. Hmm.
I think with our help pushing it.
I think it does come down to
how much of a deal we make about
it. Because if we never, if we
make our decision right now and never say anything else
all year, the chance of it breaking are
pretty minimal. But if we make a little
fuss about it, I could see. If we put enough bugs in
enough people's ears about it um i will say yes an optimist uh a hopeful yes okay then i'm just gonna counter you
so we have a few more options here and i'm gonna say no okay i was gonna do the opposite of what
you did no matter what i hope this isn't the wedge that ultimately drives between the mass
nomics podcast.
And it could be allows us to not go forward with this any longer.
It's Jefferson's would be the thing to,
to drive that wedge in.
It's kind of where it started and where it ends.
It's the circle of life.
It lift,
isn't it?
That is Jefferson's.
That's what it's all about.
Decisiveness,
divisiveness, whatever that word is. Yeah. That's what it's all about. Decisiveness.
Divisiveness.
Whatever that word is.
Either way.
Decisive.
Some of both.
Yeah.
How about a little supporting our supporting members?
What do you feel about that segment? Yeah, let's do it.
We got other things to talk about,
but we can circle back to some of that after.
Okay, supporting our supporting members.
Here's what it is.
Relatively new segment to the podcast.
What we do, we have this group of supporting members
that sign up on our site to become supporting members.
We have multiple different levels you can join up at.
There's the pierogi level. Let's just start with that one. It's the most expensive level. You probably can join up at. There's the pierogi level.
Let's just start with that one.
It's the most expensive level.
You probably can't afford it.
Don't even look at how much the pierogi level is.
There's a platinum level.
That one, you probably can't afford it.
You better not even look at that one.
That's my attempt at reverse psychology,
is like don't even check that one out.
You can't afford it.
I said, no, I like the platinum level.
I'll buy them all. There's a lift shorts level. Maybe you can't afford it said no i like the i like the platinum level yeah i'm all uh there's a lift shorts level maybe you can afford that there's also a lacroix level i think
is uh or introductory level hop in at any of them get signed up become a supporting member there's
a discount code out there that's exclusive for supporting members you get access to our very
very active and growing Discord community.
It's a lot of fun in there.
Our Discord community is a lot of fun.
It's a huge part about what Mastonomics is today.
And we've mentioned them many, many times
in the podcast already.
Yeah, it'd be weird to be a really big Mastonomics fan
and not be a supporting member
and get in on the Discord.
You know, I feel like you're honestly probably missing out on a whole other level of
Mastodonomics if you're not getting in there.
Then we also give back to them each week in the segment.
We do this segment every week as long as we don't forget. And here
it is, this week's supporting members. First of all, I want to support everyone that's listening live.
This is our this is our this is our third week in studio 6.9 using this setup and this uh live
setup that we use now and it's still feeling good we haven't got the guest on yet we have
a guest coming so that might rock our world here but yeah this is our first this part's feeling
good and i'm really happy to see the numbers of live listeners that we have going on and the activity going in here so that's cool so
supporting all of you in that way that are able to come and listen along live with us that that's
a fun element that i'm not sure you know we did it forever without having that but it might be a
little less fun if we didn't get to have live listeners you know i think without the live
listeners make the show
more exciting for me.
It kind of feels like we're just talking to each other when there's no live listeners.
What's the fun in that?
Right.
The other supporting...
To actually get to the actual segment here,
Big Noah. Congratulations.
Everyone give Big Noah a round of applause.
He got accepted into Princeton University.
Some guys got the brains, huh?
Yeah, some guys have all the luck.
The brawn and the brains for Big Noah.
Jeez, in the Mathonomics Discord, joining Princeton.
I mean, you can say he is smart.
He knows where to go.
Princeton and the Mathonomics Discord.
Yep.
That's where smart people go.
I think not.
Not a chance.
So thank you, Big Noah, and thank you to all of our supporting members.
And thank you to all of our future supporting members that are going to listen to this segment and decide,
you know what, I've sat around on my ass long enough.
I'm going to contribute and become a supporting member.
I'm going to get off my ass and join up.
I'm going to quit riding two horses with one ass and go join up.
I'm going to quit riding two horses with one ass and go join up.
I know it's probably getting a little late now,
but should Discord members be checking their mailboxes relatively soon here?
Let's see.
Yeah. I mean, they haven't actually.
What we're talking about, things have not been sent as I'm speaking today,
but by the time this comes out,
yeah,
that we,
I,
I hope by the week that this comes out sometime that week,
they should be checking their mailbox.
So that's a good call out actually.
All right.
So we've got,
uh,
several hundred,
uh,
a few hundred,
uh,
surprise.
Uh,
would you call it a gift?
Surprise something.
A surprise.
It's a surprise.
Yeah, we have a surprise going out.
People can determine if it's a gift or not.
Yeah.
Yeah, that's true.
Or if it's more of a package.
Right, a gift or a package or like a shadow or something.
Absolutely.
What do you think, a little ad break or uh probably and then are we gonna get our guest on yeah so i guess we also have to uh say goodbye to some of our discord friends too
give them the boot scoop boogie yeah go to town turn around a boot scoot and boogie they announced uh some of the brown county fair uh see i i saw
that and i didn't this is the first year i actually did not know a single name in so long
like i didn't know any of the people aaron tippin is a working man's phd see i do or wait
what is aaron t Tippin's best songs?
What else?
I'm missing... He has several good ones.
I would feel bad if I didn't...
And of course, for people that are not in the loop,
Tanner's discussing the lineup for the Brown County Fair,
which is the largest fair in western northeast South Dakota.
It is the largest fair in South Dakota. It actually is, yes.
You've got to stand for something classic.
Working
man's PhD. Yeah, that's my favorite.
Kiss this. Oh, that's good.
Aaron Tippin lifts. That's the most important
fact here. That is very important.
Aaron Tippin is a lifter.
So there is a chance he could
go to the gym then isn't there i actually yes i always talk about wanting to pursue that aaron
tippin would be the one that could actually come to the gym too yeah um sammy kershaw i think is
with him also and thankfully no buck cherry as of. They really went hard this year.
They'd been kind of broadening their musical horizons.
Well, I think those guys are one night, though.
Oh, they are? Okay.
That's the Wednesday night.
I think the way they announce these, they do it just one night at a time.
Okay, because there was three names, so I assume that was the entire lineup.
I'm like, wow, I can't believe I don't recognize a single
name in the entire lineup. That's just the Wednesday
night lineup. Gotcha. Okay, so that's
then probably a pretty good lineup for Wednesday
then. Yeah.
Yeah, it's a good Wednesday night. Normally Wednesday's
the C team, you know. Right.
That's, I think, it's a good Wednesday night
lineup. Okay. Alright,
so there still is a chance that there could be some
wild cards in the lineup. So you're telling me there's a chance to get nelly back so you're saying they could
still be booking us for a live podcast in front of 10 000 people right well i don't want to spill
any cool beans but we speaking of this summer and live podcast there is discussion uh this is just
to throw this out there get this in the, there is discussion about there being a special live podcast this summer.
There it is.
It just might happen.
We'll see.
It just might happen.
It might be tied in with the whole Lift Hard, Live Easy classic meet.
We have, speaking of the meet again and everything going on with it we've got a lot of fun
ideas circling around i think it's only going to get it's like a daily basis it's multiple times
a week one of us calls the other one like oh i just thought of this would be such a great idea
to do this it's okay we gotta write it down because yes that's a really good idea and then
it just starts to actually turn into we're actually already running out of time on the itinerary
like people aren't gonna have time to just hang out and chill because oh we keep having too many And then it just starts to actually turn into we're actually already running out of time on the itinerary.
People aren't going to have time to just hang out and chill because we keep having too many ideas for all this stuff.
For everyone that's getting here Friday and weighing in Friday, you are going to have a busy day on Friday.
Don't think you're just going to be sitting in your hotel relaxing for the meet for Saturday uh we have activities planned for everyone yeah there's it's it's just like you're signing up for a whole weekend like it yeah it's not just a day vacation
dad that has a whole schedule of events for everyone that's what it's going to be like when
you get i actually think when you come to weigh in uh we will have uh an itinerary for you like
literally we'll have an itinerary for you to for you to a physical itinerary for you. Like literally we'll have an itinerary for you to,
for you to a physical itinerary for you to check out.
Yeah.
It's going to be a good weekend.
It's like the black eyed peas say,
I got a feeling.
I think they were talking about the lift hard,
live easy meat.
When I said that,
what's the special at the zoo on Thursdays?
That is a good, is that dollar dollar drink tonight i think it might be usually thursdays is a pretty
good deal i think it's if i remember right it's thirsty thursdays it probably is and there's
probably even a food deal of some kind on thursdays too probably wing chicken related probably yeah so you can't go wrong you're good no no more to
come on that though um should i tell you a little bit about juggernaut ai you'd like to hear about
that please please do okay do you need to be booting everyone off while i uh well i probably
will slowly here i kind of assume they wanted to hear this juggernaut ad, so I was going to take my time with it.
Or do you want to do an ad first? Maybe I'll go first. There we go.
Yeah, I like that.
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That's right.
That's what you can do.
All right.
Also check out Juggernaut.
Tommy was talking about his hypertrophy
RPE 10 squat day
on Juggernaut
AI. We both use Juggernaut
AI. I think half of Massanomics
Gym uses Juggernaut AI. I think half of
the people competing at the Lift Hard
Live Easy Classic use Juggernaut AI. I think half of the people competing at the Lift Hard, Live Easy Classic use Juggernaut AI.
Why does everyone use it is what you're asking yourself right now.
Well, that's simple.
Tell me why.
They use it because it's affordable.
Because we tell them to.
Because we have a discount code.
It's Mastinomics and it'll save you 10% off for the lifetime of that membership.
So it's like in perpetuity you get 10% off.
So if you add it up, I think over time,
I think that means it's basically free.
It's paying for itself.
Yeah, it adapts to you, your individual differences,
your specific week points.
You put all this information in.
Before every training block, you input a bunch of information.
When you first start the program, you input a bunch of information when you first start the program you input a bunch of information when you're in the middle of each
training session you're inputting feedback towards it so it's uh changing could be as frequently as
set to set uh to keep you on track and to optimize your gains as much as possible and you pick a
meet day or a testing day out in the future and it uses a phasic structure to guide you towards that meet,
get you there, taper you off there,
and hopefully set some PRs at the end of it,
which we've kind of seen time after time, haven't we?
Time after time.
If you fall, I will catch you.
I will be waiting.
Time after time.
So make sure to check out Juggernaut ai like i said the discount code
is masonomics that's right 10 off thank you juggernaut ai thank you thank you
what do you think should we get our get did we did you kick everyone off while we were going there
i did oh i didn't even get out of here. Yeah. Animals. They kind of all Irish goodbye. Not in me.
It felt like.
Mm hmm.
All right, Tommy, this is going to be our first ever call from studio 6.9.
Are you what are you feeling about it?
Oh, like as anxious as before.
I'm going to have a major surgery.
I just I have no idea what to expect.
I hope I come out alive on the other side.
It could be anything at this point, could it?
So we are going to have big grant from the Strength Co.
And I think this should work good.
You know, we'll talk about it as we go if we need to.
You know, if it doesn't sound good on your end, Tommy,
or something, you let me know and we'll adjust accordingly as we go.
All right.
With no more further ado.
Should we dive right into this thing then?
Let's get it.
Yeah, we're 40 minutes in.
We can dive in.
Okay.
Let's get it, yo.
Okay.
Here we go.
Is that quiet on your end?
Yeah, very quiet.
Okay.
Your call has been forwarded to an automatic...
Grant.
Just full of surprises.
That one.
Oh, he's calling us back.
Okay.
Big Grant, is that you?
I always feel like it's helpful to have the upper hand.
You know, you can't answer the phone.
I'm a business owner.
I'm the buddy caps of this generation.
You know, I can't just answer when people call.
I figured you were up to your old tricks over there.
Something like that.
Yeah, this is Big Grant.
Big Grant, you are live on the Mastonomics Podcast with Tanner and Tommy.
What's up, Grant?
What's up, Tommy?
Long time no talk.
Seriously, it's been too long.
I don't even know where you live anymore.
I know. I'm on the move. I'm on the run
from the law. I'm keeping a low profile.
I like it.
You're kind of keeping a high profile. I feel like
you filmed where you are every week since you moved.
Well, it's an
undisclosed location.
Generally speaking, we know the location
as eastern southeast South Dakota.
It's going to take a while to get that down.
Big Grant. So can you hear me? OK, can you hear Tommy? OK, this is our first call episode like this.
So we're just just want to make sure we see how it's going here.
Yeah, I can hear everybody honored to be the first guest at Podcast Studio 6.9. Is that how you say it? That's correct.
Okay, good, good. I'm glad I'm caught up on everything like Land Before Time and all the
current events. Yeah, Land Before Time is a very current event, so I'm glad you brought that up.
Not to distract you guys from your own show, but I will say when I was listening to today's pod,
well,
I'm three days late,
but I was listening to the pod today.
I was like,
wow,
land before time has not hit my,
I'll call it memory bank because my parents are,
yeah,
has not hit that bank in a long time.
But,
uh, yeah,
great, great, great movie.
I think it's one of those movies that every kid that's roughly our age saw,
but I don't know if any of them remember because I had the same conversation
with my wife. She goes, you've never seen the land before time. I said, no,
I've seen it, but I don't remember anything of it. I go, why do you? Oh no,
I don't remember a thing from it. She said, what am I've seen it, but I don't remember anything of it. I go, why, do you? Oh, no, I don't remember a thing from it, she said.
So I'm like, well, what am I doing wrong then?
For those playing bingo, my wife.
My wife.
Okay, good.
Massonomics.bingo is how you play along with Massonomics.bingo.
Is it bad if I'm playing as I'm on the podcast?
Yeah, that's illegal.
You have the upper hand.
My wife was probably one of your squares that you needed.
Yeah, I'm glad I'm on incognito mode.
Yeah, Land Before Time.
I was going to try to watch it,
and I don't think I could find it on one of the streaming services,
one of the 10 we have, so I didn't watch it and I don't think I could find it on a free one of the streaming services that we one of the 10 we have so
I didn't watch it
yeah well
I hope you find
it on VHS and put it in a VCR
and watch it the way that
Land of Before Time was really meant to be watched
yeah it's like a vinyl record
until the needle drops you have an experience
Tanner is a bit of a record guy.
Maybe he's actually a bit of a VHS guy, and we don't know that yet.
Is there people that have a nostalgia for VHS media like there is other things?
There's probably people that have a nostalgia for it,
but I'm not sure if they appreciate it.
Well, because it sucks.
Yeah, like a record when the needle drops is actually like,
oh, I get why people like this.
On VHS, you're like, really?
I went to Blockbuster and no one rewinded this for me?
Like, what did I just spend money on?
Yes.
So, Grant, it's been a long time since we've had you on the podcast, hasn't it?
Too long.
A lot has changed since then.
I think, am I right in saying the first time we had you on the podcast,
had we never really talked to you at all about anything?
I mean, we really hadn't discussed anything.
I think that was one of our first conversations, wasn't it?
Yeah, I think that's what made it most authentic
and probably the most informational podcast of my economics in all time.
Right.
But that's why I've never really talked to Tommy because I always want that authentic
feel to be there.
Right.
That's I almost kind of feel like and I'm jumping ahead a little bit here and we'll
come back to this, but I almost don't want to talk to you right now because then it ruins
the Arnold because that's when I really get to talk to you and I don't want to ruin all the surprises right now so I might have to keep my speaking to
a minimal well you know you you are the one that moved away from the mecca so you know I would say
uh on a note that you brought up there this episode probably will seem a lot different than
the first time you had you on but both going to be really good episodes and i would recommend anyone uh that maybe hasn't listened to the first
episode that we had big grant on i would go i would go check that out as soon as possible as
soon as you finish this one was a really good episode one of our favorites make sure to go
check it out and it gives you a lot of uh kind of the backstory and the start of the strength
i think episode 250 in case anyone's wondering.
Yeah, 250.
Almost 100 ago, exactly.
Wow, it really has been a long time.
I appreciate you guys' consistency in doing this every week.
Yeah, we can't stop now.
Yeah.
Never going to stop.
It's like the shirt says.
It's like, is Spud Inc. Incorporated?
I'm never going to stop talking about that yeah
don't can i plug them have you guys already read their ad we haven't yet so yeah we if you do you
want to do the spud inc ad right now i mean that's gonna be off the cuff but i feel like we should
wait till about the end because that's kind of when we would hit that last round okay you you
tell me when you're ready for it i have okay a good idea. But we did already read this. We let off the show with the Strength Co-Ad.
I felt that that seemed really fitting.
I still can't believe you were able to pull off that voice for our ad.
I mean, it's over 40,000 views on YouTube,
and I'm like, I've never heard Tanner sound like that
except when he read that ad.
It's kind of an amazing thing.
I save it for that every week.
It takes me all week of saving up
just to hit that right tone and pitch.
I believe it.
So do you feel like you really are
the buddy caps of our generation?
I got to say I don't.
Yeah, image barbell sounds pretty amazing but uh i do i do feel like
now since if you're referencing 250 and here we are two years later um i say this uh comment a lot
to big d you know i you know we'll we'll make a sale or we'll do something and I'll say, this is the real company. And she'll go, it's
been a real company. And so I definitely do think now, I'm like, oh, this is a real company. Am I
buddy caps? Not at all. But yeah, I definitely feel a little more established and a little less
nervous about waking up every day than I was at episode 250. Yeah. What are some of the things that have changed for the company then over the last two years?
Well, I think that, I mean, a lot.
With everything going on.
Yeah. With everything going on in the supply chain, which is just continual.
No, but I think, you know, we've learned a lot. You know, I was thinking back in terms of that
episode and shipping and all that stuff. And we've learned a lot. You know, I was thinking back in terms of that episode and shipping and all that stuff.
And we even talked a little bit there about, you know, shipping from different locations, keeping costs down.
But I was looking at a video.
We've been kind of cranking up our YouTube channel.
And so I like kind of go back and like look at some of the older videos.
And I was looking at a video that we made that like I filmed,
you know, like set up a camera over here and over there and over here and then
have someone splice together. And I was looking at it and we were strapping three 45 pound weights
together. So if someone ordered say about six 45s for whatever reason, and the reason being,
I don't know, six 45s for whatever reason. And the reason being, I had no idea what I was doing.
We would take three of them, box them up and then strap them to themselves and then take the other three, box them up and strap them to themselves.
Assuming two packages must ship cheaper than six.
And I was watching that video today and I was like, wow, that was one of the
dumbest things I've ever done. And if you shipped it all and anyone that's in some type of similar
industry, 50 pounds is the rule. Once you go over 50, you're screwed. There's so many surcharges,
so many prices. By the way, strapping, uh, like the poly stuff that straps us together.
It's an $11 surcharge.
Like I, and I just looked at it.
I was like, wow, I had no idea what I was doing.
Um, and so I think the plates are 45 pounds actually then, huh?
Yeah, it kind of is.
I mean, that's like when people comment, you should make a 55 pounder.
I'm like, I don't think so.
But, uh, but yeah but yeah i think i think
we've gotten better at some like simple things you know just as the evolution of any business
you learn stuff um and i think i think the coolest thing for me maybe is seeing things pop up like on
social media and it's like people i had no idea ever bought from us um and that's
that's kind of cool right it's like it's like walking the newport beach peninsula and you see
a lift hat and you're like man i know those guys yes yeah yeah it is who's the coolest person that
you are you know something that sticks out where you've seen them using your plates that you
really have thought it's pretty cool.
Oh, um,
Hmm.
That's that's a lot of people like, right.
I can't have anything out of here.
I can't stop the sponsored athletes.
I think a cool one that hits all the time and you guys have probably never
heard of them, but he might actually
be a good guess it's big carlo out of venezuela he is somehow affiliated with jailhouse strong
okay and he got a giant gym in venezuela and he just went on the site and just
dropped cash right and we mailed the stuff to Miami.
I had no idea it was going to Venezuela.
So the big order was going to Miami.
And then like all of a sudden there's this gym in Venezuela and the guy is
like,
you know,
squatting 700 dead lifting has,
he's got a bunch of clients in there.
They're lifting.
And I think that one, probably every time it hits, I'm like, wow.
I never thought when I refinanced my house that there'd be something that had been in the weight law training people how to squat.
So stuff like that's kind of cool.
That is cool.
Yeah, it is.
And so other changes that I'm thinking of, you got 35-pound plates over that point in time.
So how has your opinion changed, if at all, on 35s from two years ago?
Yeah, so I'll give you the business answer, and then I'll try to vindicate or justify my previous position from a coaching perspective.
vindicate or justify my previous position from a coaching perspective. So from a business standpoint,
it basically came down to like, hey, people like the look of our plates. They like how they are.
And they would make a decision not to buy all the other variants based off the fact that we didn't provide something. So I had a lot of like, particularly starting strength enthusiasts be like, oh,
shut up. And I was like, hey, do you like my plates? And they're like, oh, they're the best.
I'm like, well, would you like someone to own 45, 25, 10, 5, 2.5, 1.25? They're like, well,
yeah. I'm like, well, what if I told you that person wouldn't buy if we didn't sell 35s?
And they're like, wait, that's a thing? And thing and i'm like yeah this is like kind of business like you know um so i realized we were we were missing out on um the whole product line over taking a stance
that made no sense i mean i still believe that that with Saran Wrap and some duct tape,
you can make a beautiful Massanomics
35. The first straight
cold 35 ever. I mean,
I'm kind of proud of that video. I'm like,
hey, you know what?
But yeah, no.
Glad we did that for that
thing. We're actually getting ready to launch
a new set that'll have
every variant.
Because right now in our sets, the 35s aren't included.
So you can always kind of tell when there's a 35 fan because they go in, they buy a set, and then they add 35s.
And so we're going to do a little set that includes a 35 that also does that.
And then from the coaching perspective, what I would say is um you know we do some online
coaching and stuff and whenever you coach a couple live a 35 becomes really useful because like if a
guy is like i mean gender is the thing the guy's generally stronger but like a 35 just like you
can use that thing to where there's less offloading and onloading plates and i was
like okay you know there's i can get behind this but uh i don't have them in my gym but uh
yeah brandon's really happy shout out basement brandon why don't you have any in your gym do
you uh is it more of uh the weight storage it, the way you have stored your weights, whether it's on the ground?
Yeah, I'd say it's twofold.
Our plate tree is definitely designed to be, like, super compact, slim, and not with a 35 in mind.
But actually what I would say is bigger than that, because, like, you could definitely get around that,
is I don't know that I would know how to do plate math if a 35 came into the picture
like when i look at something and i see like you know 45 25 and 10 i just look at yeah
but if you like so showed me a bar with a 45 and a 35 i'd be like i'd be like the amateur lifter
well the bar is 45 pounds and 45 plus 90 well Well, let me think about that.
Like I,
it would totally ruin.
It'd be like introducing common core to a 30 year old.
It's a lost cause.
Yeah.
Lost cause.
No point.
Tommy,
weren't you saying at the commercial gym that you're at,
they have a lot of 35s on 35s.
Like they're just stacked up.
You'll go to a rack.
It'll have,
it'll have a four collectively on the
entire rack. There'll be four 45s and there'll be six 35s. I'm like, this makes no sense that
at a lot of places there are more 35s at a station than there are 45s.
Wait, real quick. Tommy, do you work out at a commercial gym?
I do. Yep.
What if I told you there was a company that provided all made in america
high quality e-coat finish easy to handle easy to grip plates that you could have in your basement
we'll put that first or garage i mean this is a solvable problem okay you have my attention but
i am just renting at the moment and it's uh okay My living situation is a bit up in the air.
Okay.
We don't want to get too personal. There's options in the future.
I'm in a temporary spot right now.
So he just has to come and visit every once in a while
and get a little go-to plate fix and be like,
oh, yeah, that's the good stuff.
I'm going back to the Mecca in like two weeks here,
so I'll get my fix there.
I'll take lots of pictures.
If only there was a meet coming up this
year that we could all look forward to.
We got a lot of stuff that we got to look forward to.
2023 is going to be a big year, I think,
for the Strength Co.
Yeah, I think so too
and I appreciate your support.
Here's a question for you.
This kind of
you just hit on it with Tommy there.
And this is kind of a never-ending debate
with the home gym community,
which you're a big provider of equipment
for the home gym community.
Would you rather see your plates
in a garage gym or a basement gym?
I want to see the Strano plates in all gyms.
I figured you'd say that.
In every country nationwide.
Yeah, I mean, I don't...
Actually, I do have an opinion on this.
I probably shouldn't say it
because I want to sell to everybody.
But, like, a basement gym actually sounds way better to me
because I assume it's climate-controlled.
And I assume the floor is level.
But, you know, I mean, garage gyms are great. But yeah, I mean, I don't know when it's like really hot. I was at my mom's house. So I
went to my dad's house, they both live together, but I was home for Christmas and South Carolina
was surprisingly cold, like, like 15 degrees. And so I went to lift in their gym and you know i've owned
multiple gyms i i haven't lifted here's a marine you know telling you that he's gone soft but i
haven't lifted in a non-climate controlled area in a long time and i went out there one day early
in the morning one day in the evening I like grabbed the bar I'm
like man Tanner was right this thing is cold bring these things inside like what like and your post
was like the next day and I like really that really resonated with me and uh and I was like
wow all my YouTube videos about spend less time warming up are wrong. You got to warm up if it's cold outside.
So for that reason, I don't care where my plates are.
I want them everywhere.
But personally, I think I'd like climate control.
On that topic, I do forget.
I just assumed it was normal.
For the most part, Masonics gym never gets above what tan
it's warmest is it 68 degrees maybe yeah yeah and everyone that's been there knows the back room is
always about five to five eight degrees colder than the front yes and in the winter time it's
probably closer to like 60 ish yeah yeah right around there and at that temperature i could year
round i could wear sweats for almost an entire workout and be comfortable.
And I took that mentality into the commercial gym and that does not work. I start sweating so bad.
I'm so hot the whole time. Like the difference between lifting in like 60 versus like 70 ish. It's a night and day difference, man. Would you say sweats or would you say joggers?
I'd say sweats because it's a mix of both you know sometimes you got a sweatshirt on
sometimes it's a long sleeve tee sometimes it's joggers sometimes it's baggy sweatpants it's it's
a variety so sweats is more of a universal term is that what you is it ever is it ever a coat
a massonomics in in the case i'm just wondering if you never wash your gym equipment oh no the gym you see
that's the thing it's their sweats they have to get washed you know they're not coats okay
oh they don't have to get washed i've seen people have to i've smelled people at the gym pretty
frequently that choose not to do that true i'm not i'm not one of those people but there are
people that maybe like to push it more than others. Yeah, absolutely. What do you,
speaking of 2023 seems like in 2022,
you kind of came out with a lot of new stuff. We talked about the 35s.
You did some different things with barbells. You know,
you had your sear coat red,
red, white, and blue barbell that you came out with.
Do you have anything down the pike in 2023 that whether you can or can't talk about it or don't want to,
but are you looking to continue to change the game this next year?
Yeah, we're definitely changing things up.
I think back to your original question about like what's changed
between you know when we originally talked and now i definitely think we've kind of found like
what we're good at and i don't just mean like what we're good at and what's better but like you know
what's also like good for us as a business and like i mean the plates are obviously our our
biggest thing and when i when you talk cast iron, I think one of the greatest things
about selling those things is I actually think like, hey, you can't find a better plate on the
market if you're looking for cast iron. It's the best out there. I think we do really well on bars.
Bars are really popular. Our collars are really popular. And some of the other things, you know,
racks, I love our rack. Big Jonathan Oldham, shout out, you know, uses our rack.
And, you know, those things are fine.
But I'll be honest, as a business owner, and tell you, there's nothing better about that than you can find somewhere else.
Two by three steel is two by three steel, you know.
So it is what it is.
So we've kind of, like, said, hey, what are we good at?
And we really like the bars we make.
And so, you know, maybe we're making one that's a little bit thinner
with a little bit more aggressive knurling that's maybe named after a guy
that might live in Florida and hold a bunch of all-time totals.
Maybe a bit hairy.
That's exciting.
Maybe ripped a callus, you know, at the Arnold last year.
Maybe lifting in the Lift Hard live easy classic this summer yeah maybe there as a name you know common names in power lifting there's
that name then there's old ham and then if you listen to the podcast from a few weeks ago then
you name grant brogie you know big big prs we're, we're working on that. Um, we're bringing some stuff
back. Uh, we're bringing back the loadable dumbbell. That was a popular item for us. Uh,
the manufacturer we had, um, yeah, let's just say he, he sold something that made it where he
couldn't make those anymore. Uh, uh but we we got another one that looks
like they're gonna be made in kansas so those are gonna come back um but yeah we're definitely
kind of gonna stick to the the bars plates and the needable accessories plate trees collars that
sort of thing but uh but yeah that that bar that thinner bar that flexes a little more and you get
to pull a lot of weight on it's coming that i'm excited for that yeah that's good stuff uh so we you know i think like the whole last episode we talked about
we really talked about the plates i think honestly for the most part we specifically talking about
the plates and you know we love the plates of course they are our favorite thing uh that you
make and i we agree they are the reason they're our favorite and why
they would be others favorite too
because they are the best
cast iron
plates that are out there like there's just
it's kind of like
I mean it's almost like fact at
this point in time so there's no doubt about it but
you guys do other stuff you talk about the
other equipment you make but also you own
run I think two gyms still i believe right and also the coaching so i'm wondering like
from a work flow perspective of it what uh if you had to go percentages and if you think those
three are the the top three uses of your time if you go equipment the gym and training what percent
of your time do you spend on each three are those is that not the right way to divide it
this is after i listened to the weekly podcast well that's yeah that's baked into the cake
oh yeah yeah i got it that's table you mean training like my own training or training
yeah training coaching yeah coaching yeah sorry coaching Coaching. Yeah, so we've kind of – so I would say the business is definitely – well, it's tough.
The equipment business is the big business.
And I think where I would actually say at heart, I would like still view myself as like a barbell coach making like normal people get stronger.
view myself as like a barbell coach making like normal people get stronger but if i zoom out and like you know um think about what works like like plates obviously kind of have infinite scale
right like i i might teach you to deadlift one way but i don't care what you do with this 1.25
plate you can use it as your you know wedding placeholder like i did you can put it on you
know whatever like i just want you to buy a plate. So plates is definitely the biggest business in terms of my
time distribution. I don't coach near as much as I did before, I kind of got a general manager at
the gym here that runs that I'm definitely in there coaching, you know, I kind of do like
seminars and day camps, but I'm not like in there day to day
i do do a good bit online uh with folks that you know are after what we offer but uh the majority
of my focus is is getting more market share of the plate business i think we've gotten to a lot
of places we've gotten we've we've done a really good job in the home gym market. We've gotten into some gyms, but I think there's a lot more there to be had.
I think, you know, a lot more commercial gyms, um, working really hard to hopefully get into some DOD gyms.
You know, I think that that is, um, kind of the best use of my time and where I spend the most like strategic thought.
So you say like military bases?
Yeah. Yeah. I mean, we've definitely bid on a lot. We haven't, we haven't hit,
you know, any yet, but yeah, I mean,
we'd love to obviously get into those and there's some, you know,
there's some benefits being a veteran owned company and you know,
it sounds like it would be easier than it is like, Oh, you're a Marine a Marine and you know you're a vet and you make a product made in the USA why would
the Marine Corps buy anything else but it turns out it's more difficult than
that but like definitely we definitely want to get into that market and some
some of those bigger things and but yeah I would say the gym is an important business, very important.
And where we got started, I'll always be grateful for it.
But luckily, we've got a good staff there.
It's kind of running that thing.
Online coaching is another big business and kind of probably fulfills my passion as like
a barbell coach.
I'm still able to just help the average guy that has no idea what's going on
get strong um like i don't like i don't care i don't say i don't care but like a power lifter
adding like 20 pounds or total that's awesome it's awesome like that's not like what i like i care
about like tommy calls me he's like hey man how do i get my mom to lift right those are the things
that are interesting to me uh so that's kind of what that business is focused to.
But, yeah, I'd say the majority of my time is on plates.
And, you know, how do we get them in more people's hands?
And, yeah.
I like it.
Yeah.
That's cool, Beans.
Also, you mentioned, I thought about it earlier, you mentioned Tommy's mom.
You mentioned your mom earlier.
Shout out to Big Grant's mom for being a Masonomics supporter.
Yeah, Big Audrey.
Yeah, before you tell your version of this, what I thought was funny is I never told my mom anything about you guys.
Not that I was hiding it.
I just never brought it up.
And I think I definitely told Tannis i don't talk to tommy
because i want our hard-on conversations to be i want our conversations to make it something
extra special but uh my brother my oldest brother who uses our online service he's 41 he's you know
got our plates in the gym whatever he's been listening for about a year and a half now hashtag masters yeah hashtag masters hashtag dance um he just randomly texts me the drink spotter
and he's like would mom like this and i was like like i couldn't stop i was almost in tears laughing
like who put you i was like i was like have you seen that like we make a
holder for this he's like what are you talking about and i was like you know who these guys are
he's like no and i was like it was like a lifting attachment i was like do you know i was on their
podcast he's like no and and then yeah and then like later my mom bought like texting me about like what size shirt would
fit and yeah yes she loves your stuff uh she always just says they seem like really nice guys
and i'm gonna call her tomorrow and say yeah mom they even wash lame before time
that's how you know we were wholesome growing up.
Yeah.
Yeah.
I think she's,
she's,
she's supported more than once even before.
So,
uh,
yeah,
she likes it.
I think she,
she was asking me a lot about the shorts,
the jorts.
Oh yeah.
Yeah.
I don't think she ended up getting it.
I think I said,
I can't remember what I said,
but yeah,
I don't think she ended up getting them,
but she,
she liked it. She wanted to know about the t-shirt fit and this and that. what I said, but yeah, I don't think she ended up getting them, but she, she liked it.
She wanted to know about the t-shirt fit and this and that.
But, but yeah, no, she's a fan.
I'm sure she'll look at this episode.
Love you, mom.
Okay.
Good stuff.
I'm glad we got that plug in there.
That was a good one.
Yeah.
Yeah.
That's good.
So generally speaking, then how are the supply chain issues um so yeah so some things that have
changed you know when we talked last time you know i originally just was looking for foundries
found founders didn't know anything and basically yeah found founders You find them and they find you for you. But they kind of did everything from A to Z, right? Like you give them money, they cast the plate, they machine the plate, they ship, you know, do all the logistics in between, they eco the plate and they give you a final product.
Basically for us, that wasn't kind of happening fast enough.
And the more we did, we started running into some issues.
So in late 21, maybe early last year, we took over the e-coating part.
So we'd basically get a machined version of the plate from the foundry and then handle the e-coat logistics and the e-coating.
And we love that people were using that at Racine, Wisconsin.
And then had some things go on and now we also do the machining um so it's definitely increased the amount of um
involvement we've had and the control we've had and for the better so you know from the foundry
now we get a raw casting,
which is the same every time.
And we found that variance happens
at the next two stops,
machining and e-coding.
So now we have our own people
that do those things.
Not our own, like they're our employees.
We have companies that do this for us,
but that we manage.
And yeah, so that's changed a lot.
It's changed a lot logistically. It's actually made things faster because when you're dealing
with a, you know, giant company and they got to send, you know, 10 different companies stuff to
a machine shop, they get to rack and stack what happens next. Whereas when you're dealing directly
with the person, you get to, you get to have an impact on when
things happen. So turnaround times faster. Shipping still kind of the same. We were just
kind of getting spread out when we talked last time. We're now shipping, it has changed a little
bit. We're shipping California, Wisconsin, South Carolina. Those are kind of the three spots now.
We learned a lot in terms of the three spots now. We learned
a lot in terms of the last person to touch the item's really important. And, you know, we tried
some 3PL logistics companies where they take your plate and they put it in the bag and they put it
in the box. And in some cases it was great. In a lot of cases cases we lost a lot of money because you know the person it sounds
silly but the person putting 170 pound tensile strength strapping tape on you know didn't put
the pressure required or you know they didn't look over the 45 before they put it in and that's the
nature of a heavy item is tanner orders a you know whatever 465 pound set he's all excited he
saved his money or it's 465 pound set and. He's all excited. He saved his money.
He orders a 465-pound set, and then, boom, it gets shipped,
and it comes in all these boxes, and two of the 45 show up,
and there's a scuff on it.
And it just depends who you're dealing with.
Tanner, a lifter, is like, well, that's scuff that's going to happen
when I deadlift 585 tomorrow.
But Tommy's like, oh, I'm happen when I deadlift 590, 585 tomorrow. But Tommy's like,
Oh,
I'm never going to deadlift 585.
And,
uh,
I just want these to put two plates on the rack.
Right.
I just want them to look good on the rack.
And so,
but we found like how important that was.
Cause when you look at your margins stuff,
it's like,
Hey,
if,
if,
if Tommy or Tanner gets a 45,
they're not happy with it.
Not only are they going to send an email, we got to do the customer service work which i'm sure you guys
are used to but now we have to say hey am i going to ship this 45 pound back somewhere and then i'm
going to ship another 45 pounds somewhere and you know we try and give the best prices we can to our
customers and if i gotta exchange some plates
all of a sudden you have no margin left that that ate it up so uh we definitely have more control
and um better people in place packaging and taping and understanding of like hey you know
make sure this thing is great and and the extra we have to pay on that end is better for us.
So I would say that's probably a big learning point since we talked to you guys last.
We've also got an Amazon since we talked to you guys last.
And that is, I don't know, it's steady.
It's growing.
It's not huge for us.
It's not like, whoa, we're killing Amazon.
The smaller plates do better there, but we have
everything there and that's its own learning curve.
I've ordered from
Amazon just so I can leave a review before.
Yeah, well, we greatly
appreciate all reviews. The
Mastanomics podcast almost have
500 five-star reviews. So does the
Stranco plates. It's a race to
the finish.
We would love a tie. Yeah does the Stranco plates. It's a race to the finish. It's a race. But we would love
a tie. Yeah.
Tie and we both win.
Yeah, a tie we both win.
Yeah. So, I guess
the old saying is true. You don't have a
supply chain without some issues, do you?
Yeah, I mean, it's always
something. And, like, trucking prices
changes. I know that's a tagline
I was supposed to
shut up but it is true right like like like here in california they just passed a law effective
january that diesel trucks care made before a certain year carrying over a certain load
are not allowed to operate and i don't know what that means. What I know that it means is, hey,
I'm trucking 44,000 pounds here. Why did my rates just get jacked up? And my broker will tell me,
well, they just took 50,000 trucks off the road by this law, right? So there's always things that
happen. And back to, I ran it about it last time. I won't rant about it this time, but back to, you know, people asking for discounts and this and that.
I mean, yeah, what I can honestly say is like, hey, one, I'm running a business. I have to I have to make profit here.
But to like we've done everything we can to give you the best price we can.
And a lot of times those sorts of things happen and we just eat it. Right.
Because, you know, you want to you assume, hey, we'll find a way around this.
And, but yeah, I would say supply chain with everything going on is still a thing.
But yeah, we're in stock.
We're in stock on everything except 100s right now.
And that'll probably be like March.
We'll have those back.
So I could, I could rant about 100s, but I don't know if you want me to.
Well, what I wondered, so if someone wants discounted or even free plates,
what's the best way for them to get a hold of you?
Oh, they should just send me a DM.
And they should just say, hey, you know what?
I'm not even going to redo what the DMs I get,
but they should just say,
hey, I don't respect your business at all.
Can I get everything I've ever wanted for free?
That's, yeah.
And if you get that, we'll run it by the cat
and he meows three times and stands on his hind legs
and says,
I'm not for sale, you get the place.
So your cats are or are not for sale in 2023?
Still not for sale.
Okay.
There's a lot of people asking about this.
What if what now?
What if they had some kittens?
You had like excess cats.
Yeah.
We don't sell domestic cats.
We don't sell feral cats.
No cats.
We sell hats, no cats.
So what did you say are all the places that you ship final product out of now?
Yeah.
So right now it's going to be California, Wisconsin, and South Carolina.
Okay.
So you've got Wisconsin, so I suppose you don't have a strong need for someone right in the heart of the Great Plains there to also...
Wait, like western northeast or eastern southeast?
Like right in that western northeast region of South Dakota.
Yeah, the general region there.
Well, is this where I give the plug for the crew?
Oh, that's actually good.
We should do that before we forget that too, yes.
That's a good segue.
Yeah, yeah.
Yeah.
So, because I assume we're going to talk about the Arnold now.
Yeah, that's I think what's next is the Arnold, yes.
Okay, not to dictate what we're talking about.
That is next on the list.
Did you say Grant and Tanner at a time here, Tanner?
Yeah.
I feel like I'm cheating.
I watched Lambie four times, three times today.
Yeah, so I don't know the exact poundage,
so when the crew gets excited, don't get too excited.
But somewhere over 1,000 pounds of strength coat iron
needs to go to Columbus from March 2nd to the 6th for the Arnold.
coat iron needs to go to Columbus from March 2nd to the 6th for the Arnold.
And if you live in the greater Columbus,
Ohio area and you want strength,
no plates,
this is your time.
And you not only want plates,
you want plates lifted by Dan bell.
Jessica,
these are plates with a story.
They got a story. So yeah, we gonna probably sign them yeah they i bet they would we'll i mean maybe even huck finn barbell gets in on this
uh yeah we'll we're gonna ship we'll get the place there for you and if you want your name on them
that you're gonna take them home uh you got it send me a dm and we will start
assigning those and uh yeah we'd love it there'll probably be some plate trees maybe a bar or two
some collars um if you're looking to save on shipping you live in the area dm me and i'll
make sure the media team responds uh so to be clear, you're not going to ship these things to those people.
This is an offer for someone that's, oh, Tanner's got to sneeze.
And to also be clear, you're not giving these plates away.
They have to pay for them.
They have to buy the plates.
They can just leave with them.
Yeah.
But they need to leave with them also.
These aren't going to be shipped. But they get to save on shipping that way.
So if someone's going to be there and they're in the market for some strength copelands.
They've got a pickup truck, whatever.
Yeah, we'd love to help them out.
Yeah, it'd be cool to have a crew member.
Keep it within the Mastanomics family, right?
Right, exactly.
Maybe you guys sign some.
Hey.
We could sign all of them.
That might decrease their value.
I mean, can you really decrease the value of a made in USA e-coated plate?
I think not.
Not when they're smooth, but yet so easy to grip.
So easy to grip.
Yeah.
So what are you most excited about for the Arnold?
It's coming up really soon it's
it's like are we roughly 50 days out maybe yeah it's like coming up so soon it's it's getting
weird yeah so you know connor always like tags us you and i both and stuff with how many days out
is big connor gonna be there this year yeah big connor will be there let's get roll call first
who's gonna be there let's hear who's coming. Okay, from my crew
or just in general? No, from your crew.
Yeah, it's Big Ron who's going to be there.
You got Big D, star of the show.
You also got married since we talked on the podcast.
That's a good point too.
I still have Big D's
hair care product that I still
use almost daily.
I'm still grateful for that.
Shout out Big D, supporting member. Yeah still grateful for that shout out big d supporting member yeah
supporting members shout out also a bit insulting because the amount of hair you have tommy i feel
like you should be out of it uh yeah a little of that goes a really long ways like you overdo it
your hair looks greasy in a hurry so you got to be careful what was the product was it like a curl
relaxer uh yeah i
don't know if it was that or a leave-in conditioner i honestly don't know i just put it on my hair
when i'm done in the shower okay good okay good we won't we won't put you on the spot but yeah
okay uh we'll bring you some this year oh perfect uh so i can save on shipping you're saying right
you can save on shipping yeah so if you dm? You can save on shipping, yeah. So if you DM me that you want Curl Relaxer,
we will put it in the shipping.
If I DM you, will Big D sign the bottle too?
I just got to make sure.
Yeah, yeah.
Well, I got to run that by the media department.
And before we do press releases,
we actually run it by Tanner because he's a little more experienced.
Right, right.
A lot of eyes will see this. Okay, everything goes right i got something to look forward to
yeah exactly but uh big d myself uh brayden if you're uh do you guys still work on do you guys
okay tiktok there you go he's making a splash brayden who uh manages the gym from TikTok, will be there. Big Ron.
I'm a Big Ron guy.
I'm a big Big Ron guy.
Big Ron was in the lift shorts before lift shorts existed.
Big Ron's a good dude.
Good dude.
Yeah, good dude.
He'll be there.
Connor will be there.
Connor, excellent meme maker.
Yeah.
I mean, yeah. He's got talent i would not to get off topic i
was what was is it two white lights or two red lights two white lights yeah yeah man i was i
was actually uh packaging up a squat rack today and i was like in tears laughing when tommy was
saying something about like yeah you come to a knife fight like
and what i thought was i remember i remember one time so i always tell connor it's like a joke
right so connor works for the jammy online coaches you know all that stuff and i'll be like hey give
me a meme like if i'm out of content and he always writes back in quotes amber his wife
take care of charlie Grant needs my help.
And like, in quotes.
And then whenever he sends me a meme,
I send him $1 on Apple Pay.
It's like kind of our joke.
And one day I was like, dude,
how can you not give me another meme?
Mathonomics has a meme every day.
He goes, do you realize they have thousands
of unpaid people making these for them?
And I was like, I'm not sure it's thousands, but yeah, the crew army is pretty big.
But yeah, good meme maker, especially for a busy guy.
He's good.
He's got a calling there.
We'll take him up in that dollar per meme rate.
I mean, he always complains about it, but he keeps making memes for a dollar.
Just saying.
Yeah.
But yeah, he'll be there.
And I think that's pretty much.
Do I get to claim Big Eddie?
No.
Big Eddie's like 80%.
I think we have dips there.
Yeah.
I think he's 95% yours, but i will say he called me it was like can
i bring a white picket fence and i was like for what yeah he was like he was like i kind of want
to make like a fenced in area for the crew and i was like yeah eddie you can yeah eddie's always
scheming yeah always scheming he's always got something up his sleeve.
But yeah, that's the crew.
Proud to announce, maybe this is the sound value we can use in the future.
We are bronze-level sponsors of the Arnold 2023, which is the 35th Arnold, and we make a 35-pound plate.
There's a T-shirt there.
We're still working on it.
But yeah, so we got a
Island booth, whatever that means. And, uh, I don't know. Hope you guys are close by.
Yeah. We're excited for it. It's, uh, uh, this would be your second one. Do you feel like you
learned some things in your first experience that you'd be able to put into action in the second
one to make it even better? Yeah, I think think so but when i talk to veterans like you guys it's like it's like the first time you
hit a squat like pr like after you're like been lifting a little longer like yeah just hit pr
and then someone's like yeah i've been lifting for 15 years that pr ain't nothing let me tell
you you're about to break your back and then
you're gonna do this and you're like wait what like i just want to be excited uh that's kind
of how i feel like i was like man the arnold was great and it was like worst year ever worst year
ever never seen so few people hey tommy was the red car were people even off the red carpet i
think not it was not a year yep the red carpet was not people even off the red carpet? I think not. It was not a year.
Yep.
The red carpet was not occupied the way it should be.
It wasn't occupied,
but,
but yeah,
for us,
I think,
I think so.
Uh,
I think we were super blessed last year,
you know,
the little move we made and,
uh,
I think we were super fortunate.
Yeah.
So,
um,
hoping,
hoping this year's just as good.
And I feel like the excitement's there.
And I mean, the staff from my calls with them,
I guess you probably wouldn't know this.
Tanner is not a bronze-level sponsor,
but they seem to think we're going back to the land before time.
All right.
Well, I like to hear that.
Well, we're excited.
It's a topic of conversation that we're hitting on almost daily at this point.
It's always something about the Arnold and what we need to do
and what's going on and stuff.
Can I ask you a question?
Are you more excited?
Like, I feel like I'm not a super vet.
My membership card's not 69.
That belongs to my wife.
She is number 69, isn't she?
She is number 69.
Some people have all the luck.
And that's not rigged.
She's legitimate number 69 supporting.
No, I know.
I asked her tonight, I was like, do I need to prep for the podcast?
And she was like, as number 69 going into you going into Studio 6.9,
I'd say you're good. I was like as number 69 going into you going into studio 6.9 i'd say you're good
um but uh but yeah i feel like uh i forgot where i was going you're gonna ask us something about uh what we think about it or maybe you're oh i was gonna ask are you more excited for the lift
hard lift easy like is that kind of like oh battling your youth like i feel like ever since i found you guys it
was like every other podcast hey by the way we go to this thing called the arnold right and like i
feel like you woke up this year and you realized we are arnold and i just wondered is that how it
seems i have a that's a that's a good question i have a really hard time saying what one's more
exciting because they're so far apart that like they just feel like totally different things in
my mind and so different yeah yeah yeah it's what's awesome is we're now creating like a mid-year
arnold like a mid-year massonomics arnold right right where it like fills that gap in between a little bit, I think. And mass and Arnold, I think since it's the shiny new thing, maybe I'm slightly more excited about it just because, you know, it's something we're creating and have our hands in the pot for for the whole thing.
But I don't think it overshadows the Arnold. The Arnold still is like it for all we talk about the Arnold and, you know, the Arnold this, the Arnold that, how many vendors are they
going to be? You know, was last year down years? Is this going to be up here? Whatever. It is
the event for, like,
this community. Like, none of the other ones, like the Olympian, none of
those ones hold a candle to what this expo is, even on a down year,
honestly. Well, I i mean i feel like
after the last couple weeks i would say if anyone is um uh should be talking about the olympia and
mma fighting it's definitely you two guys like you know the vast knowledge of information you guys have on it is amazing.
No, I mean, hey, we were rookies last year.
We're rookies this year.
I'm going to hold the rookie card for three years.
But, yeah, we're pumped.
I feel like we'll have a better showing,
definitely putting down some more dough to make it better,
bringing more staff and um yeah
we're excited and i it's the one time a year i talk to tommy and so it's it's gonna be i've
i've been working on our conversation points for almost 300 days now so i'm just so jacked to
sit down at that bar across the street from the convention center and get right to it
that's right the arnold is a cool
odd thing though that because it is like our like maybe like one of some of our single biggest
business days of the year for massonomics and uh you know in terms of revenue it's maybe not the
biggest but it's up there for sure and also it's weird because it's that and it's the combination
of seeing like all these people that we only see
once or twice a year that we're good you only know through comments and dms like yeah so it's like uh
this weird whirlwind of like having to actually be super busy with work for like 15 hours a day
but also like well and now after doing it a few times it's part like friend reunion like it's
our one time a year that we see a lot of these people and then you get so excited what year
what year is this for you guys well this will be our third time having a booth but this will be our
fifth time attending yeah okay got it okay cool yeah that's right and we missed the covid year
we would have all two i guess we yeah there's two for covid i mean this would be i think technically Okay, cool. Yeah, that's right. And we missed the COVID year.
Well, two, I guess.
Yeah, there's two for COVID.
I think technically everyone missed that.
That's true.
I wouldn't say I'm missing it.
Yeah.
Definitely not missing it.
See what you did there.
Yeah, so we're pumped about it, too. I think it's going to be cool. It's the Arnold.
It's the Arnold.
They don't call it the Arnold for no reason.
That's right.
It'd be great if Arnold stops by.
Maybe if a popular
home gym community
Instagram, YouTube
account that
has a lot of pillars of outreach should
stop by we'd appreciate that too
well we they're
going to have a busy schedule there this
yeah
with everything it's supply chain
we'll be there yeah
yeah anything
else on the Arnold Tommy I don't know I
think we're probably
just really excited for it.
It's fun. It's a part. It's a. Yeah, I guess I'd say if anyone's if anyone.
I mean, you're going to get the sales pitch from us a lot over the next month here.
But if anyone's listening to this and they're on the fence, I'd say just go do it.
You're going to have a great time. Everyone should at least be experienced once.
If you're into this community, it'd be a shame not to see what this is like at least once.
experience once if you're into this community it'd be a shame not to see what this is like at least once yeah hey back to getting the crew ramped up um as a sponsor this year I think we have something
crazy don't hold me to it but it's either 20 or 25 exhibitor passes really and we're bringing like eight people. So if you want to go, and that's one cost that we can alleviate for you,
we will require that you, I don't know, do something for us.
Take a photo.
Is there any times when you're there when you could use any help,
a helping hand moving anything?
Yeah, I think so.
We're actually working on all the, you know how it is.
Well, you guys drive everything.
Our stuff's so heavy, we have to ship it in and pay all the fees.
But yeah, we definitely probably use some help Thursday night and Friday.
So we definitely use some help.
But in all seriousness, I don't want any passes to go to waste.
So if you want to go and actually, what does it cost per day?
It's not that cheap.
I think like, is it like at least 60 bucks right
yeah i think like to get it for the weekend it's probably like 60 yeah i was gonna say i think
it's around 20 25 bucks a day i think yeah oh i i should tell you guys not to talk business on a
podcast but so you know this year i talked to kristin today big kristin from yeah uh this year the badges are gonna have qr codes so you can scan
someone's badge and get their name email and phone number oh so marketing yeah we are setting up to
scan everybody so just just an idea but yeah if you want to walk around like say if you're
gonna do a sale right why not scan the i mean for us it's like if you want to walk around like say if you're going to do a sale
right why not scan the i mean for us it's like hey you want a deadlift you got to scan this and sign
this waiver but uh like it's a great opportunity to get a bunch of random people on your email list
but right but for people if you want to if you want to not if you want to be as cool as tanner
tommy and big d and grant and have an exhibitor pass. I definitely have some that I'm
happy to give to crew members.
That's cool. I think we'll have some people
take you up on that. Yeah, I hope so.
So what about the
2023 Lift Hard Live Easy
Classic? What's your outlook
on making it for that?
Yeah, no, I think
we'll be there.
Yeah, no, no, we'll be there um i'll be there d will be there
it was it was actually funny yeah we were listening big d sorry we were listening to it
and uh i was we're listening to the podcast i was shipping stuff and d was shipping like t-shirts
in the front i was shipping weights funny how the genders kind of sort themselves and uh
and as they were talking about like the meat she walked out and was like i want a lift and i
immediately texted you tanner it was like d's in and and banner wrote back immediately it was like
wait like seriously because we're full but i can put her on the wait list yep and i didn't even
tell her any of that i just said said, oh yeah, she's in.
We'll definitely be there.
I wouldn't miss it.
We'll have to talk offline in terms of what we can do to help
bring stuff or what kind of presence
but we'll be there.
We will talk offline about it
but we figured we are going to
fill the warm-up room with strength
coat plates so there will be no shortage of uh strength coat plates running that's good everyone
should be going everyone should be going to them i say people won't even leave the weight room
they'll be stuck going to the weight room or the warm-up room they won't go to the platform yeah
we're like no we're just gonna lift back here these plates we just can't leave them
love it yeah that will be fun
we'll be really
you'll be able to see the sights
would that be your first time in the
big SD?
yeah so we haven't
we haven't been up in
any of that region
actually so yeah that'll be the
first time unless
something changes and I just decide I want to come visit Tommy but, that'll be the first time unless, unless something changes and I just
decide I want to come visit Tommy, but, uh, yeah, that shouldn't be, that should be, that should be
the first time. Um, yeah, that'd be awesome. I just, I mean, I'm coming for taco Johns. That's
it. Um, like I'm glad you guys are hosting a meet, but I just want to eat good food.
You and everyone else. Plus these Mexicansicans so she can validate it she can put
her stamp of approval like my parents are from mexico i approve of taco juan
of this maybe questionably uh uh maybe like a little bit racist uh logo of uh
a mexican tex-mex ed you said it not me
okay uh all right awesome we're excited for that too one last thing before we do overrated
underrated you have been hitting up the youtube pretty hard you talked about it too how have you
enjoyed uh your your foray into uh taking youtube more seriously this year yeah thanks for bringing it up and i
always find when you guys bring on like actual influencers not just like wannabe buddy caps
people uh it's always interesting hearing like what they do and what works and what doesn't
and um i don't know i i probably just because i'm in the business but i find i love that stuff too
oh yeah like all the different platforms and this
and that, but yeah, YouTube has been, um, it's been fun and it's been good. So we kind of started
hitting it in September. I think we're at about 2000 subscribers. We're just short of 6,000 now.
And when I went for it, it was kind of like, I mean, it like one of the reasons I respect you guys so much
we're doing a podcast every week
because it's like hey I'm going to do this
and then as you're doing it
it's a lot of work and a lot of things that
want to take you away from it
or even sometimes you put out stuff
and you're like man that wasn't my best
but I'm going to do it anyway
so we've definitely tried to do
well we've never experienced that
I mean I've never tried to do oh well we've never experienced that so never ever
i mean i've never listened to episode 350 351 351 that was well yeah uh but no so i've definitely
we've definitely tried to like stay consistent and do it and we have and it's been growing and
i mean i'll i'll be frank because i feel like everyone will listen to this is my friend like
the the ultimate goal is like hey maybe provide some basic coaching advice to the average person but ultimately like bring
brand awareness sell more plates and I'll say it's it's been working right like people have been super
uh grateful for the different content we've put out we've definitely seen an increase I would say
that the last December in January we've actually
like when you look at website analytics like oh people are coming in from
YouTube so yeah I've definitely been trying and it's you know it's like
anything you look at this stuff and you know talking into a camera sometimes you
feel silly you know but you just do
it you're consistent with it and you try to provide some value and yeah it's been
it's been fun and you learn a lot right I mean I also loved the last few
podcasts for like you guys talking about your tech difficulties because it's like
man like this kind of camera this kind of and then this lighting and then how
do I mic this up and like you know and i have somebody that
helps with editing you send it to him he's like dude your camera's out of focus i have to cover
all this in b-roll and like you just i don't know like trying something new you always learn a bunch
but yeah so we're ramping it up if you don't subscribe please go do uh the goals to get to
10k here pretty soon um is it what is the name of the is it the strength co the strength
co yeah it's the strength co um yeah check it out it's it's fun i think we actually talked to no we
talked we plugged basement brandon in today's video we did a video today well i filmed a few
days ago but how to hang a american flag in your gym. Because like now that we have plates, a lot of places,
a lot of people tag us in their gyms,
but like,
you know,
you know,
Tanner,
you're a military man.
You're like,
bro,
your flags backwards.
But then like,
you don't want to be a jerk and be like,
Hey man,
your flag.
Yeah.
Screw you for tagging my product and trying to promote it.
Your flag's backwards.
So we kind of covered that today in some basics on how to do it.
But yeah, thanks for asking.
It's been fun, and we're still at it.
Cool beans.
And that's not easy.
You talk about the numbers and the consistency of YouTube and stuff like that that is just
you know we do it with the podcast you're doing it with YouTube right now it's like
there's a lot that goes into that of just like uh it's um it never so much work to like just
to have a video that's concise on topic gets the point across like we don't have to do any of those
things we don't have to be concise on topic or get any points across because we got two hours to ramble.
I feel like if I started a YouTube channel about nothing, it'd probably be better.
That's our secret sauce.
Yeah.
No, it is, right? um just being like a real human being like you always just sit back and be like do i really have something to offer to like the internet right and so like you but you just have to stay at it
and um but yeah no it's it is my so i already like respected you guys a lot from a consistency
standpoint just from open owning a business and knowing like hey you have to constantly like be on people's mind but like the filming aspect or like the
animation of the person i have tenfold respect now for like wow like this random makeup chick
that runs this giant youtube channel she she's actually super talented. Right.
The on-screen presenter skills,
there's a lot to that.
Man, it's unreal.
And it's not just like you think,
I'll just throw good lighting and a camera
and editing skills at it.
But it's like, no, you've got to be entertaining.
And yeah, it's well, I mean,
Paul Horn is a good buddy of mine.
I should plug his book, Radically Simple Strength. If you're a random guy around like 40 and want to get stronger, you's, it's, well, I mean, Paul Horn is a good buddy of mine. I should plug his book,
Radically Simple Strength. If you're a random guy around like 40 and want to get stronger,
you should read it. But he, I remember he told me when I first opened my gym and I was like,
film something. And I just remember he wrote me back. This kind of guy is, he's like,
that's super boring. And I was like, what do you mean? It's like how to deadline. He's like,
yeah, whenever the camera turns on, you got to amp it up about 20% and you'll come off about 10% more dull than you are in person.
And like, I've kind of run with that. And I'm like, oh, that's actually like pretty good advice. So anyway. Oh, we know that that's true. We've Tommy, we've talked about it with the podcast.
We've said the same thing in person where the few videos that we've filmed that aren't podcast related,
we're like, you feel like you got to act like you're some crazy person overacting everything.
And then when you do that, you're like, oh, this just looks kind of like a normal guy on YouTube now.
You feel so over the top and it's like, nope, that's what it takes to just be a person.
Yeah, there you go.
Yeah, that's good stuff.
Love the YouTube progress. That's good stuff love love the youtube progress that's good
ah thanks appreciate it yeah appreciate uh how familiar you familiar are you with our game called
overrated underrated i'd say i'd say i've heard of it yeah there's a set of rules that goes along
with it uh maybe this isn't so much for your sake but the listener maybe there's a new listener out
there that hasn't listened before and uh oh before i get into those rules which the rules are
important but uh i just wanted to mention that was the other youtube thing i we always reference
you know how you're talking about how hard that is and it's a skill that you used to where i'm
always kind of blown away by basement brandon and he's worth mentioning because uh you know he's
the one take both of our businesses in different ways. It's like what he does
and the way he does it is like
crazy skill.
It's just wild.
It looks effortless.
I actually
think about that all the time
because a lot of YouTubers
you watch,
I never even thought I'd be having this conversation,
a lot of YouTubers you watch and you can tell like they're being a youtuber but you still watch it right it's good
and brandon goes down there and it's like it's like there's just oh there's a camera here i
should turn it on and talk at it yeah i'm like oh by the way a bunch of really high quality photos are gonna
like go across your screen oh by the way everything i say is like weirdly hilarious
it's like so effortless yeah he's good man he's like he's i've actually watched more of his stuff
than i probably ever have since i've started filming right uh and been like wow he's
and like it's also different personalities right like a lot of people well since we're going to
still talk about a lot of people ask me like hey how do you prepare and i was like i i don't and
they're like what do you mean i was like well usually i'm in the gym and i get angry about
like something that i've explained 4 000 times and someone still not listening to me.
And I'm like, oh, I'm going to go home and film this.
Like as I drive home, I like think about it and I film it.
But Brandon is like, man, yeah, it's amazing.
He's great.
Great channel.
Yeah.
Good stuff.
Long live basement and Brandon. Okay. Good stuff. Long live basement and Brandon.
Okay, good stuff.
All right, overrated, underrated.
So you have your druthers to elaborate as much or as little as in each one as you would like to.
But you just have to remember, most importantly, you cannot ride the line.
You have to defend and answer each one over or under.
All right.
We've crafted a special big grant set of
topics, so if you're ready, we'll jump right
in here. Let's go for it.
Okay. Overrated or underrated?
Larry Bird.
I'm going to have to go
underrated
big time.
It's funny you brought that one up. I know you know
I'm a Celtics fan.
My big Boston guy.
Big Boston guy.
Boston Grant, they call him.
My cousin from Boston.
But one, French Flick, Indiana is real.
Garage Gym Con.
Home Gym Con.
Big Jake, but that's real too if you like google him that guy like
apparently talked more smack on the court than anyone yeah um and also obviously a great player
all the championships uh it's yeah the only i don't know this is an nba podcast the only thing
i would say that's close to lar Bird right now is Luka Doncic
and the Mavericks.
It's like, just when I think
a white guy can't play basketball,
what is happening?
Yeah, but he's European.
Yeah, so he's not really white.
Yeah, loophole.
Yeah.
But yeah, I'd say underrated on Larry Bird.
And he's very highly rated.
Yeah.
Yeah.
All right, good answer.
Overrated or underrated?
YouTube shorts.
I'm going to have to go underrated,
and here is why, based off what we just talked about.
I will spend tons of time
making a video and i said i don't think about what i'm going to say but thinking about what i say
right before i say it lighting money on the camera editing skills all that stuff and then i'll walk
in the gym and just like film some random guy pulling 275 and it's like a 12 second grind and like i'll just go create short
and then i'll go to trending sounds and it'll be like that that female song i'm unstoppable
i've used it probably a hundred times and i select that and i put random 40 year old guy with like 275 40,000 views
and it's like the highly edited all this b-roll video 1200 views I don't know
what the future is for shorts I don't know why they work so well but I'm gonna
have to go underrated I like the analytics that go along with the YouTube
shorts to man the analytics on YouTube period with the YouTube shorts too. Oh man.
The analytics on YouTube period.
Yeah.
I think far better than any other platform.
I think so.
I,
I think you're probably very in depth.
Yeah.
I'm unstoppable.
Oh,
I can't see.
I feel inspired right now.
Yeah.
Uh,
overrated or underrated. The Arnold staff.
Oh man. so we're talking
Big Kathy
Big Kristen
and gang and you know the guys
the
union guys walking around in the yellow
shirts and stuff
okay
sidebar Tanner in the yellow shirts and stuff. Okay.
Sidebar, Tanner.
What are the odds of any of the Arnold staff ever?
Are they low?
They're low, right?
I think very, very low. Yeah, I think almost no.
I'm going to have to go majorly overrated
and just say and ask go majorly overrated and just say, and ask one majorly overrated and just ask this question that hopefully tells
everyone what I mean.
Do you guys not like money?
And I'll just,
I'll just leave it at that.
So you love them.
Big Kathy,
you want to move me over?
I'm in.
Love you too. Big Kathy came in pretty clutch last year didn't she did
and her husband up and you called her big kathy right or we called her i did
to her face and i told her to go see the massonomics guys yeah she did
why do you call me big so and that's it's like they're very
personable yeah let me let me let me give them
a vote they're very personable it's just um i think what i think is that i think that you guys
and me we hold the arnold in like very high esteem yeah so we assume they're like far more polished professional businessmen than we are
oh a lot of people are a keyword it's next year we better start thinking about this
keyword organized but at like tanner we talked about a little bit this week
and the same time i'm like man joe blows protein is probably not that organized he's just like
someone was like all right you should buy a booth.
I still go overrated,
but I'm still a fan.
Okay, good answer.
Overrated or underrated?
Chevrolet.
Oh, underrated.
I mean,
the company?
The vehicles?
Yeah, it's by far the best. My company runs on seafoam and chevrolet trucks I'm a big fan of 350 motor uh if you've never seen my seafoam video
I love the small seafoam in the morning um yeah Tommy's a seafoam guy that's where we first
connected but I didn't tell him like it was in a podcast you guys talked about a seafoam video and tommy was like oh grant's a chevy guy and i was like oh i know who he is now
um and you know yeah you sent us all that seafoam when we moved i don't have to work at the place
i'm at so my dad got all the seafoam he was pretty excited for that just drink it man yeah uh no i'm big chevy like weirdly loyal like i shouldn't be but
i'm like oh like i grew up on a farm in the farm we drove chevys therefore chevrolet for the lives
but uh yeah i like chevy um yeah i'm like i gotta say under. What about using the full name Chevrolet?
I like it better.
Actually, so my truck that I drive to this day, which for some reason annoys people,
is a 96 Chevrolet Silverado.
And it actually should have across the tailgate Chevrolet.
Yeah, they all did, didn't they?
Yeah, it was rear-ended before I bought it. And so actually i i repainted i put money into a depreciating asset don't tell my dad but uh so the the back of the tailgate is
just white paint and uh i have spent i won't say many a night but looking for a collection of
nights looking at how i could put chevrolet back across the rear tailgate
yeah because a lot of times it was like the body color and then it was that there was like a stripe
in the middle wasn't it that the chevrolet was so yeah and it was like tied into the siding that
went down the side right there was yeah so it's like that's why i haven't done it because i just
i had the whole thing repainted then i put like the black trim back on it and then the tailgate
was like tough because it was like well it actually should be like white but then have like a gray
like molding and yeah yeah you guys get it i mean it's no buick but yeah what is really what is does your is yours
called a silverado then you're 96 is it uh does it say silver uh it does not say silverado on it
it says because that was a discussion tommy and i were having as when they were when the
makers yeah like if you ask us like silverado just feels like that's been part of Chevy trucks forever. I think it's 98.
Yeah.
But mine is a talking like 99 or 97 or somewhere in there.
Yeah.
Yeah.
I'll put,
we can put it in the,
uh,
and the link below,
but I'll look at my registration.
I want to say I'm a CK 1500.
Okay.
Yeah.
Uh,
but I am not a Silverado.
So sorry for flying. Yeah. Well, you still have not a Silverado, so sorry for lying.
Well, you still have your druthers, so it's not really a lie.
It's just using your druthers.
Okay.
All right.
Last one, and this, historically, the last one is worth all the marbles,
so keep that in mind.
We'll choose whether or not we air this entire one hour
and almost an hour and a half conversation on the answer to this one.
So overrated or underrated being incorporated.
There's a man named Mark Spud Bartley.
He's got a couple managers, Helen Eva, Stephen Cox, Amy Bernal, Anna Perez, and Jake Ross.
And he actually has departments. He has a customer service department, a media department.
And when I look at that and I compare it to my business, and I look at his website and realize
that he has six more people than I have listed, what I think of is there's no way this guy's an LLC.
This guy is incorporated.
And so much so that if you were at a bar in Columbus, Ohio,
and you saw a bald guy with a goatee,
long goatee and a mustache walk by,
you would be like, Spud?
And he'd probably look at you and say, no, the name's Mark.
And you'd be like, this guy's definitely incorporated
and I feel like I should be wearing a bow tie.
I hope that suffices as this week's ad.
Underrated being
incorporated is the gold
star. It's what every small
business wants.
It's, you know, people say
your buddy caps. I say, cool, I'd rather
be incorporated. So
yeah, I think it's underrated.
I think
that's a really good answer. Yeah, that was well
put. Kind of inspired me to look into
the paperwork for it i was on their about us page that's where i got all the news well and and um
it's funny actually being incorporated means technically can mean two different things
depending on the context what we're talking about is being a legal entity type of a corporation that's what
we're referring to here but oh confusingly enough oftentimes people use it in a more general sense
where being incorporated can just mean that you are registered with your state as an official business uh in that state so it can be kind of a blanket
term for a number of different entity types although specifically it is one specific entity
type also a corporation which spud inc is i believe uh based on i hope so i mean they definitely give off that feeling. I'm a sole proprietor, single owner, LLC.
Okay.
So there you go.
But man, I mean, Spud Inc.
What if we had a t-shirt, Strength Co. Inc.?
Like, man, that slaps.
What about Strength Co., sole proprietor, LLC, single member, man?
I mean, it just doesn't...
Like, no one sees me in a bar and goes
is that guy an llc but like if you see spud yeah if you see spud you're like
that's not member managed that's incorporated so the strength well you're a company though
yeah i'm a company i'm the company yeah Yeah, you are a company. That guy looks like a company over there.
That guy looks like he owns a company.
That's good, yeah.
His posse of meme makers and his wife
and all these other people.
Masanomics legal name is Masanomics LLC.
Yeah, I mean, that's how blue-collared Americans do it.
We just say, start a business, make some jobs.
Make an LLC, pay the state a few bucks each year.
Put Northeast South Dakota on the map.
Western Northeast South Dakota.
That's what we did.
And that's why they call us an LLC.
That's it.
Okay.
Good news, Tommy.
Well, actually, Tommy, you're really the judge.
Did he pass?
Oh, well, I think he did.
Should we give him live?
Should we hand these out live?
Yeah, I suppose.
Are we doing that?
Oh, no, we don't normally do that.
Oh, you're breaking the rules on me.
Okay, yeah.
Breaking the law.
I have to wait to find out.
Cool beans!
Hey, now, you can't just give out your own cool beans. You can't dish yourself. rules on me. Okay, yeah. Breaking the law. Cool beans!
Hey, now, you can't just give out your own cool beans.
You can't dish yourself.
This isn't a self-serve buffet over here.
I get confused.
It's been so long since you've had a guest, Tommy.
I don't know.
I know, it actually has been.
I had to think about it, too, for a second.
I'm way off the script here.
Wait until we're not doing it live?
No, you have to listen.
That's why our incentive to listen next week to see if you got them or not.
So signing off, thestrength.co is the website.
Go buy plates.
If you're a member of the crew, please take advantage.
I'll hook you up.
Send me a DM.
YouTube, go subscribe to it.
We'd appreciate it.
And the final thing I got to say,mmy i can't wait to talk to
you it's been uh it's been a year we've got some catching up to do we certainly do looking forward
to it um tell petrie and spike i said hello and uh land before time reference uh yeah deep deep
uh thanks guys yeah thanks grant uh always great catching up to you uh give big d
our regards too of course is she that is she an eyesight right now uh she's not an eyesight but
i bet she's an ear shot yeah i would guess and so's the cat uh but yeah she'll say thanks she'll
probably be now she's on the record competing at the Lift Hard Live Easy
camp or
whatever.
The Lift Hard Live Easy
Incorporation.
Oh man, can you imagine?
Should we incorporate that?
Is there any chance that Big D would give me a free haircut at the Arnold?
Maybe a beard trim, but she'll never
shave your beard. We still still talk about remember that guy that
shaved his beard and we didn't know who he was for six months and we have like a little bit of
ptsd i think it's like episode 275 to 300 just never watch yeah it's like those are just those
those scare me yeah who's this imposter over here yeah she might she might give you a haircut i'll
try and get you uh try to get you on the reservation list.
All right, perfect.
My ends are pretty bad, so while she's at it,
it might have to be a two-for-one.
Use a little curl relaxer, Tom.
Could you ask her what the cost would be
for a couple of guys like us to get a haircut?
A couple of us.
Yeah.
Probably similar to what it costs for a pair of hundos okay okay
all right that's fair that's fair yeah all right all right thanks grant this is good stuff thanks
a lot grant thank you yep see ya all right see you cool beans
there they are they're still cold weren't they you had them on ice over there that whole time
frosty i had them in my snowbank over here we had a pretty long convo with big grant didn't we
yeah i the time flies when you're having fun damn two hours and eight minutes yeah
it's like the old saying goes time really does fly when you're having fun and thankfully to
grant he mostly hit up our spud inc ad but i would also just add make sure to head over to uh spud-ink-straps.com
check out their straps i mean it's right in their name so you know their straps are good
they've got a strap for just about everything that they uh just about everything you could
need anything that could fit in your gym bag take to a home gym take to a public gym any of that
stuff you can find it all at spud ink spud
dash ink dash straps.com and you know they're good because they're incorporated grr am i mixing ads
up again there yeah that's oh okay okay we kind of it's all really one ad at this point in time
right right all right uh today's show is also brought to you by texas power bars
much like the man we just got done talking to, Grant, the founder of Texas Power Bars,
Buddy Capps first started lifting weights in the 60s and began powerlifting in the mid-70s.
At the time, he was working for Image Barbell, building gym equipment.
Around 1977, Image Barbell became champion barbell.
It was then that Buddy started looking at the bars with an intent of changing them for the better.
In 1979, he bought his first lathe to begin addressing the known issues.
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Buddy set out on his own to make what he believed was the greatest bar he'd ever seen and trained with,
and the Texas Power Bar was born.
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Tanner, I just saw you doing something there.
Yes.
You had a Lift Evil Astronomic shirt up.
You had a, uh, lift evil.
Astronomic shirt up.
My wife was wearing my lift evil discord hoodie out around town this past weekend.
And while we were in the grocery store, a man stopped her and said, what hoodie is that?
That's so cool.
I got to see the back of that thing.
And he's like, wow, that's a really, really cool hoodie.
And then he walked away.
That, and he didn't want to know where she got it or anything like that. Didn't need any more details. Just looked at it and said, wow, that's a really, really cool hoodie. And then he walked away. And he didn't want to know where she got it or anything like that?
Didn't need any more details.
Just looked at it and said, wow, I really like that thing.
And that was it.
Well, if that doesn't sell for Lift Evil, I don't know what does. So, you know, I think we've said something along the lines of turning heads in and out of the gym.
Well, there you go.
That's what you call a head turner.
Proof right there.
And this is, of course, a Massanic sack segment that we're in right now and uh first item in our sack is i'm pulling it
up on the screen here uh big frank over at lift evil sent us several goodies you talked about the
hoodies he sent us and i'm holding up one of this teas and this is a of course, a MathSomics collaboration tee, the Lift Hard, Live Evil collab.
And always love this one.
I like the colorways that he has this one available.
And the seller for me is the tiny little worms with our likenesses on them.
Hard to beat.
Every time I look at that, I'm like, huh, that's funny.
That's me.
That's a little worm head guy.
I know.
I got to, like, scope that out every time, too. It's like, yep, that. That's a little worm head guy. I know. I gotta, I gotta like scope that out every time too.
It's like,
yep,
that is me.
A little worm head,
funny little worm head guy.
And it's like,
definitely me.
Like,
it's like a unmistakable on this,
like two color screen printing or,
you know,
three colors in this spot.
It was like,
yep,
that definitely is me.
Isn't it?
Mm.
Hmm.
So,
uh,
thank you. Big Frank, Lift Evil.
Go support Frank, of course.
Yeah, those turned out.
I mean, the first time they were great, the second time great.
So, yeah, he's always got some awesome stuff going on.
And he's just a good fellow over there.
I don't care what everyone else says.
He's a pretty good guy.
And the other thing in our SAC segment,
if you were watching along earlier, you saw this,
but I'm going to pull it out again.
Do we maybe go more in depth on this next week when we're not two hours in?
Yeah, once you've got it, maybe we can both give our official.
So I won't give an official review here.
I'll just show them off.
I've got my Bruin boots, courtesy of Barefoot.
And if you can see, it's got the Bare uh, the bare tread foot logo in the tread.
It's pretty cool.
Um,
and I have worn these to work the last couple of days.
So you have to stay tuned a little teaser to find out more about these in the
coming weeks.
Tommy hasn't gotten his yet.
His are on the way to him.
Uh,
yeah,
you really surprised me with that.
Uh,
actually right before we started podcasting,
I didn't know I had any coming my way.
So I'm super jacked.
I was playing that one pretty close to the vest.
You certainly were.
Close to the barefoot, I guess you could say.
Yep, pretty close to the barefoot.
So here it is, the Bruin.
We'll talk more about this in the coming weeks, though,
but just so you know, if you check these out
or any other barefoot shows,
make sure to use the discount code MASSANOMICS.
Just so you know, if you check these out or any other barefoot shows,
make sure to use discount code MASSANOMICS.
Okay, Tommy.
We probably need to wrap this up, don't we? Yeah, we do still have other things on our list,
but I think we've just gone too long.
We've got to give people a reason to tune in next week, right?
Yeah, we'll talk more about it next week.
We'll talk about these things next week, right? week right we gotta have something to talk about next week anyways that's the beauty of the
massonomics podcast it just never it never stops yep and also going and going i didn't get a chance
to have you show off any of your uh knickknacks that you've got behind you on that shelf yeah
that's still a work in progress i need my other light you know it's yeah it's a half-built studio
it's under construction.
So maybe next time we can talk about that.
Yeah, we'll give an office tour.
Yeah.
Do some vlogging in here.
That's the beauty of Studio 6.9.
It just keeps getting better, doesn't it?
It's fluid, yes.
Yeah.
Much like the rules of overrated and underrated, they are fluid.
That is written in the rules.
I wonder if we're making a mistake by not continuing to read the
full probably should make a habit of reading them at least once a month yeah that's true i just start
to take for granted that people have been here forever but i think uh studies show that there's
new listeners coming in on occasion so there are all right well i think we i think we did it all we
hit the ads.
We told you where to go.
We had a great conversation with Grant.
Make sure to check out the Strength Co.
Make sure to head over to our website.
We got a new drop coming later this month.
Do we know?
Is it probably not going to be the week that this comes out?
Or is it going to be the week that this comes out or is it going to
be the week?
It actually could be actually now because are we going to do it?
Yeah.
It's either going to be,
we'll just say this.
It's either look,
it's either out there right now or it's coming soon.
Yeah.
So just be on the lookout.
Okay.
We'll talk more about that later once it gets a little bit closer once we're
there.
So stay tuned for that.
Leave us a five-star review on Apple Podcasts.
We are, well, I think we can market.
We're on the road to 500.
Maybe we'll hit that.
All right.
But I think we're getting there.
We're real close.
Good.
Tommy, where do they find you at?
You can find me at Tomahawk underscore D.
You can follow me at Tanner underscore Baird,
but just make sure to follow Masanomics at Masanomics.
See ya.