Massenomics Podcast - Ep. 428: Is Starting Strength a Cult? With Grant Broggi

Episode Date: June 17, 2024

Our friend Big Grant Broggi (owner of The Strength Co) joins us for this one to talk Starting Strength, weight plates, and South Dakota experiences. Don’t miss our new drop coming 6/20/24! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Swiss Link Use code MASS to save 15%! Texas Power Bars Get the Barbell that changed the game!

Thanks for what you do with your podcast and all the rest. You're doing a great job. I hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics. We are live for episode 428 of the Massanomics podcast, the lifting podcast about nothing recorded live from South Dakota. I'm one of your hosts. My name's Tanner. And my name is Tommy. 428, Tommy.

Can you believe it? No stopping us now. We're just getting our groove. We're just getting warmed up with this one, 428. Does that number even make sense to you if you say it out loud? Not really. Yeah. I just would choose not to think about it too much.

Once it's over 100, they're kind of all the same number. Yeah, they're all the same to me, really. This episode, this episode in particular, is absolutely brought to you by The Strength Co. Now with their lowest shipping prices ever on the plates. So make sure to go check those plates out. They've got the best American-made Olympic iron barbell plates in the game. I mean, I think that that's a hands down. That's not hyperbole or anything like that. They are the

best plates. You're not going to find anything better in my humble, honest opinion. Check them out at thestrength.co. You got the Hondos, 45s, 35s, of course, 25s, 10s, 5s, two and a halves, even one and a quarters's just uh you want to dip your toes in the water the strength co plate buy some of the little guys in there and add to your prs two and a half pounds at a time one and a quarter on each side of the barbell check them out at the strength.co much much more from the strength co later this episode and this episode is also brought to you by swiss link since 1995 swiss link has been importing military issue goods to the united states into the hands of those yearning for

quality gear at uncompromised prices we are now well into summer now that it is june i think it's uh things are getting a little hot in here it's a heat wave and when i head on over to swiss link and i go to the clothing selection of course the first spot I go is lower body. And then there's a little shorts tab in there. And when I go to shorts, we have Austrian military spandex. We have Italian chinos. We have British desert combat shorts. And we also have some World War II reproduction shorts.

Man, I didn't even know they allowed shorts in the military. Are you aware of this tanner well the only ones we got was our pt uniform our physical training not a very fashionable branch you were in shorts no no yeah so uh if you need to get outfitted with some of the finest military surplus head on over to swiss link they got a ton of stuff not just shorts they got british sleeping bags they got romanian rucksacks they got slovakian woodland m97 field parkas and tons of stuff that you probably could never even think of and i gotta say the prices are way more affordable than you would ever think too this stuff is i just ordered from Swiss link today. What did you get? Let's hear it. I bought a 10 liter fuel can, wavy and fuel can.

And I use discount code massonomics to save. And if your order is over $75, there's free shipping. But after I use my discount code, I brought the order under 75. So then I just went and I had to find another item to add to the cart to work the system. Because I wanted the discount code, Mastonomics, and the free shipping both.

And I am not too proud to... Toot your own horn? Yeah, to add something to the cart just to hit the number. Did you get this yellow can that I'm seeing here? I got it in black, actually. Yeah, you got to look at like see all options yeah oh i see there's lots of colors all right yeah yeah but okay is this a little truck add-on um this is

really just actually i needed a new gas can the one i have sucks i've been like force of you know make doing everything i can not to spill out of the broken spout one i've had for the last three years and i'm finally like i want a good one yeah Yeah. Uh, but yeah, it is, I did get the black because if I decide to, they make mounting brackets for it. And if I decided to like add it into the pickup as like a little fuel reserve tank sort of situation. Okay. Well, that's good to know. Let me finish up this ad read. So all of that great stuff is brought to you by Swiss link, head on over to swisslink.com and while you're there make sure to use code mass at checkout and you will save 15 on your next order that's swisslink.com code mass m-a-s-s will save you 15 thank you swiss link you know talking

about all these uh you know your truck there i was kind of doing truck guy stuff yesterday, Tanner. Oh, go on. We have a 2020 Tahoe, you know, it's no C10 truck, but the battery had gone bad on it and it went bad in a hurry. So I had to replace that thing. And that is a pain in the ass. I'll say they don't- Is it hard to get to the battery? They don't make it like they used to. I'm sure getting that battery out. You have to remove several brackets and then there's almost like a wiring harness on top of the battery.

And then the, just the procedure of removing the battery out is like this special twist tip lift. And then of course there's no handle on the battery either. Like a Chinese finger trap. It was, it was like a Tommy trap. Yeah.

And the battery weighs like a 45. And then you're was like a tommy trap yeah the battery weighs like uh 45 and then you're reaching over the edge of the vehicle and you're trying not to like smash it against other stuff um thank god for youtube though like i would never got it without youtube but uh i did get it figured out got it put in and i felt like a pretty uh pretty certified mechanic after that was done yeah um at least in the upper midwest a lot of people just associate uh batteries dying from the cold you know it's very common you parked it out in the cold for a long time uh and you hear those cold battery yeah a battery that's on its way out is gonna definitely get on its way out if you put in the extreme cold for a long but which we don't experience as many months out of

the year but the extreme heat is just as hard on batteries too so that i mean actually i don't experience as many months out of the year, but the extreme heat is just as hard on batteries too. So that, I mean, actually, I don't know if that phrase is exactly correct, that it's just as hard, but I know that extreme heat will also like zap a battery for that too. I could see that.

So maybe that, and it has been hot. It has been. Yeah. Nineties today, huh? Oh, it was crazy humid too.

Like, did you guys get that storm that came through? Um, it did rain last in the Like, did you guys get that storm that came through? It did rain last, in the middle of the night last night. Middle of day to day. We got, like, the street was raining hard. Yeah. Okay. No. We did not. I also, Tanner, there's

a pretty big Cars and Coffee monthly car show here in town. Is Jerry Seinfeld involved? He was not there no that's that's what's that riding cars with comedians or whatever um yeah i convinced my dad to come to this one because i was hyping it up for him and he was pretty impressed there was uh quite a few c10 trucks at this now that actually i you know in the past i usually get more you didn't i get more drawn towards uh the the european stuff and the stuff from like maybe the 80s on up

and uh so i've kind of always just glossed over more of the muscle car you know american 70s and older and when my dad was with you know that's what he's concerned about and once i really stopped to look i'm like actually there is quite a there's a fair number of c10 trucks here some of them were done really nice like the you know they have the wood bed and everything like oh yeah and then they have like the upholstery has been completely redone too and uh and then just how everyone does the dash you know some people like we were you were talking about they do like it's just actual i don't know if it's actually stock but it just looks like original stock yeah it looks bone stock yes and then some look like this just there's a way there's

a thousand different ways to skin the cat it's there is actually weird you got to make decisions when you're going along because you're like am i going for it to look stock or am i going it to look retro modded after stock or do i want this to just be crazy yeah like the ones i like the most of where it's like this feels like a classic but there's like a modern twist here like those are actually the ones that i did once we got in them i thought those were the best ones yeah because some are so modernized that you're that it gets confusing you're like okay i mean it's cool too it's just it is cool it's just like okay yeah this is like an ls swap truck the whole thing's different i guess the body was from a c10 chevy like outside of that nothing is c10 here you know right right so that was pretty cool so that's monthly they do it once a month yeah i think i didn't hear

the account for this one but last month there was 750 cars in the show so it's a they got a pretty big turnout for it the um a community like western northeast south dakota you know it's very i mean compared to large places it's very small but like i would say, you know, it's very, I mean, compared to large places, it's very small, but like, I would say, you know, how it's like mid-sized in a way that there's like a populace of people, but like, you kind of still know everyone almost, but you don't, of course, because there's like 30,000 people. You're only like one or two degrees separated from everyone.

Right. And, or at least you see, happen to see the same hundred people all the time for whatever reason. But in the old, the vintage vehicle community, like you really start to see the same people all the time. even just in town here that have C10 pickups because like when you see them, it's like, ah, we just passed each other on the road for like the third time in a month. Like we know each other. Yeah. It's like, and it's kind of like,

I want to talk to you and you want to like, and it turns out like I have a neighbor that's just like two blocks to the one direction of me. And we got out or we were driving by an R pickup one night and they had a little kid getting out. Like they were just pulling into their driveway. And I knew he lived there because we had passed, you know, gone by each other several times. And finally we had the opportunity to stop and compare, you know,

do C10 notes and showed me everything. And it was actually really helpful because he, his is considerably newer. His is like an eighties and it's like slammed and lowered, and it's a really short box, and it looks really cool. But he has the same engine block, the same transmission, the same carburetor that I have, and a lot of the, like, transmission carb and engine block are all exactly the same. So I'm like, ah, and he knows more about it than I do. And he's helpful.

So I'm like, yeah. So I'm like, oh, this is a really good resource that's here just two blocks down that knows more about this than I do and I got a resource so I'm like yes I'm like oh this is a really good resource that's here just two blocks down that knows more about this than I do yeah and then and with my very limited knowledge it's good to have resources in the uh whenever you get in a pinch yeah yes I cannot uh uh overvalue how helpful a good, resource of someone that knows more than I do is. Cause YouTube will get you a long ways, but sometimes it's really nice to just have someone to like bounce something off.

Or just to tell you like, am I actually doing this right? Like before I go down this road, am I crazy? Like, is this like, I like, I'm diagnosing what I think the issue is.

Is that what you think the issue is? And like, sometimes it's like, um you think the issue is? And like, sometimes it's like, um, uh, no, it's like, yeah,

check this first. It was actually a terrible idea. Yeah. Yes. Um, there is something I wanted to talk about related to that. Ah, I'll save it though.

The music setting thing is actually ties into this whole thing. This is like week number three now. Yeah, but there's some other things I wanted to make sure we talked about first. Okay. Number one, this weekend, so it's just three days away from us right now, we have the throwdown in Watertown powered by BuildFast Formula. powered by BuildFast Formula. So we'll be lifting there in the BuildFast Formula HQ in just a few days here.

Yeah, I'm excited for it. Sounds like there should be a handful of crew around there lifting with us. A couple of us, three of us so far have RP10 bench days. Yeah, well, you all are on Juggernaut and you all have the same testing dates. We have the same imaginary date out in the middle of summer. So, yeah, it does kind of make sense, actually. Yeah.

And then it sounded like Nate would be deadlifting and I'll be deadlifting. So, there will at least be a couple of us deadlifting, too. And I'm looking forward to that. That should be fun. I am, too. It's not too often I get to train in a group anymore. Yeah. And I've got a barbell to bring you along with, I don't know, whatever.

I'm bringing a log for Nathan. We got that new log in the gym. Oh, did he buy the old one? Yeah, he bought the old one, so I'm bringing that. That's a good log, though, still. Yeah, it's good. It's a Titan log. It's good.

It's good. Serves its purpose well. And maybe I'll bring a couple Strength Co. Hondos with just to make sure. Just to throw them on the bar if needed. Not a bad idea. And who knows? Maybe I'll just bring a whole quiver full of Texas Power Bars to choose from.

Also not a bad idea. Everyone can pick their poison. power bars to everyone can pick pick their poison did you see i got uh a little some gym equipment that popped in here just uh just today it looked like a box of like two boxes of like if i had to guess i would say there's a 45 in each one but i don't know what that is are these are these york 45s i couldn't think of any reason you'd have 45s colt 45 and two zigzags okay afro man now you're talking my language uh yeah there uh i haven't actually even opened the box i did throw them got them off the ground in my garage and put them put them in the back of my pickup truck and haven't opened them yet but yes it is uh i've mentioned it before i have the the one pair of vintage York deep dish in the gym that are mounted on the wall next to like the 15 horizontal barbell storage that's on the wall in between the benches.

And I've been wanting to put another post up on the opposing side and put a pair up there. So I do have that pair of vintage York deep dish plates. Were these very hard to track down? They were very hard to track down. The way I got to track these down is, I don't know if you remember the conversation at Home Gym Con when there was a guy there that got me the Mac Power. And he said, hey, here's my friend.

He might have a pair of vintage York deep dish. That was in front of the Abmat booth. Yeah. I cannot remember their name. I can picture them and everything.. I cannot remember their name. I can picture them and everything. I just cannot remember their names. Yeah, the guy that he introduced me to, AP, he got me, he had a pair here finally. That's awesome.

So I got those purchased. So where did those come from? Midwest. I think it was like Indiana. I think it was Indiana. Okay. Yep. Something like that.

So I haven't even opened yet, but I'm excited to bust those out and get them on the wall. And if anyone's wondering, they were not cheap. I was going to say, you don't have to go into details, but was pricing similar to the last time? It was similar to last time. I would say the pricing is not going down. I was actually talking about this with Big Keith just earlier today,

and it used to be not long ago at all. It was like, oh, a pair of York deep dish on marked as $1,000 plus shipping. And that's not the case anymore. Like you can't find them for $1,000 anymore. Nobody's selling them for that. Like if someone sold them for $1,000, they'd be gone in one second, honestly. Wow. So do you think it's because that many more

people are into it now that it's putting the demand up that high that's got to be part of it i mean it is a supply and demand thing for sure it is but i mean they're old so like of course there's going to be a little bit of they just disappear because they're old and some people don't know what they are but right also though if someone found a warehouse full of a thousand pairs on tomorrow i would imagine the price would you know it it wouldn't take that many new pairs under the mark like if there was a thousand new not new because new is not but like a gym clothes that had a thousand of these and they flooded the market and i i do wonder what that would do that'd be you know i don't want the price of mine to tank per se, although I don't actually care that much.

Like I just, at this point, I'm not trying to make money on them. I'm not trying to ever sell them really. Like I just want them. If you try to make money, it's a pretty poor investment in the long run. Right, right. Yeah. Well, it's like a stupid way to go about it probably. I mean, it's money-making if you find someone that doesn't know what they have

and they sell you to them for a dollar a pound. Yeah. Buy them for 90 and sell them for 10 times that much you know that's money making but that's not not what i'm doing obviously um but yeah the price on them doesn't does not it is going up like actually significant like 10 20 percent over the last year, I would say. It's probably gone up 20% to 30% on average over the last year, which is pretty significant. That's what Keith's note here says, the Facebook groups merging and growing is blowing up the vintage market. I mean, that makes sense to me.

You're getting that many more eyes on this, so that drives up demand then. Yeah. So I am excited to get those, not from like a utility perspective necessarily in the gym. But like as a decoration perspective. That's a decoration. It's a really expensive decoration collector's piece, honestly.

Like that is exactly what it is. It's an absurdly, stupidly expensive decoration to put on the wall. But it's a cool one at that it is cool it is cool if you're at all interested in the whole thing it is really cool like you don't have to even know that well to to just like the ones that are there now you could know nothing about it you just look at those and be like those look different like those are like apparently really old dudes will see these york vintage york plates and just be like, hell yeah.

There's your meme for when that other ones are hanging up the wall. Yes. It's good. And then I've been amassing some more barbells too. A lot of barbells around. Got the Texas Cross

bar. That was in red Sierra coat. That's's a nice finish isn't it cool bar and then got the uh a new texas deadlift bar in the black zinc finish if people were confused they might think it's some reseller shop for texas texas bars this is some type of retail shop where I can try out and buy Texas bars. There is so many bars. I just, there's a lot of bars there.

Yeah. So throw down in Watertown though, excited for the lift and we are going to make some, get some content made out of that. So look forward to maybe two tree videos coming out of that on our YouTube channel. We do, I don't think we want to go into great detail on what it is, but this episode will come out on, of course, Monday the 17th.

And on the 20th, so that'll be the Thursday following this coming out, there is a little Masonomics drop coming out. Is that the day we decided i forgot already i think so i think so yeah okay i couldn't remember so that would be like a week from tomorrow as we sit here recording i think so stay tuned sprinkled a little special sauce into this one it's yeah there's uh gonna be pretty excited for it. I think so. For all the people concerned about what blank we're using, they've got something for you guys.

I guess there's a little bit of a collaboration of sorts in there. I wouldn't say collaboration, maybe exactly like what you've thought of in our other collaborations. Maybe you could say we've inverted the collaboration game. Yes. Yes. Yes. Yes. Yes. Yes, exactly. So I am very excited for this drop, though, honestly.

I think it's going to be a lot of... I think there's going to be a lot of massonomics and massonomics adjacent that are going to be pretty excited about this drop. I think so, too. More on that next week though as we

get to actually see what's out there on it. Do we have time to talk about another thing? Do you have a can? Yeah, let's do a can. What do you got over there? I got a lemon lime Waterloo. Oh, I got a Waterloo too. Oh.

Waterloo kind of day over here. Is that a peach nectarine or something? No, this one's the tropical fruit. I had this like a month ago or something on here. Yep. And I said it kind of tastes like Hawaiian punch. I want to see if that's still true. Yeah, that's good.

Yeah, lemon lime is still good too. Waterloo really packs the flavor in. They do. Doesn't it? Real wallop in there. I mean, do you think that is a general rule that Waterloo packs more flavor in? I think so. I think they're flavor-wise one of the strongest ones.

Yeah. How do they do that? I don't know.'s crazy bastards over there who knows what they're who knows what they're jamming into this can what what are you know what a real uh the move would be make one of these natural flavored zero calorie drinks but actually just put a ton of sugar in it oh no it's uh zero calories i think i would actually just find that off putting though like there's no way you can't not yeah that right that's true uh we for our supporting our supporting members segment this week this would be a surprise to tommy but i had a little surprise planned uh we talked about doing this before about uh calling up a crew member and put them

putting them on a 60 second clock for supporting our supporting members and then like that's the segment uh for the for the week is they get their they get their 60 seconds their spotlight you can chat with them or whatever they may or may not want to talk about. So how do you feel about trying that out this week, Tommy? I'm not ready for it, but if you are, shoot. Yeah, so we're going to actually let on Big Jeff this week. Oh, my name is Jeff. So what's better? We can do either one.

Is it a pain in the ass to let him off of mute and then everyone gets off of mute and it's a whole zoo? Because I can just call him from my phone. We wouldn't have video. No, I can ask just to mute him. Do you want me to just unmute him? Yeah, can you just unmute Jeff, though? Actually, can you? Because then I have to record and make two different recordings on Zoom.

Right, right. And it's just going to be 60 seconds. Yeah, just do them on your phone. 60 seconds's just going to be 60 seconds yeah just do them on your phone 60 seconds do them on your phone yeah okay big jeff i think you're probably listening there so we're gonna we're gonna try and give big jeff a call here if i can boot up the old celly machine and uh so this is supporting our supporting members it's a segment we do it's relatively new to the podcast uh where we like to give back to those that give to us. And this week we're doing something special.

Like I've been saying here where we're actually going to. Well, we're actually going to just give them the full spotlight, right? That's right. Okay. I won't say Jeff's number out loud as I'm typing it. You're just mouthing it so everyone can see. Only those that lip read will be able to tell. We'll see if this works.

I get a little rusty on this using my phone to call people. Can you hear that at all? Not yet, but I can. Gentlemen. Clear as day. Tommy, you got Big Jeff in your ears? I got Big Jeff in my ears. Big Jeff, it looks like we can both hear you. How's it going?

It's going good. Just in prep mode for our lift hard, lift easy too. You know what they say, you can't hold anything back now, can you, where just over five weeks out. Absolutely not. Have not been holding back. Wouldn't even think of it. We kind of sprung this on you last minute, but you have heard us maybe mention it before. We thought it'd be fun if we gave one of the crew members a little spotlight and give them a chance to

say anything that they might have to say. Before Jeff is allowed to talk, though, I want to say something. And I like to think that Jeff is on the line because he heard Tanner's comparison to the stock market as gambling, and he's just been boiling. Jeff made a reel about that. That's what I'm saying. He's just been so boiling mad for seven straight days

that he has to clear the air. Is that right, Jeff? That's right. right yeah that was something that's funny i i made a post where i had written about that a little while back because it is a common analogy and i like to i like to reframe it a little bit well i kind of backtracked on it once we talked about it more than two i did uh i did clarify that that's not a hard stance i have that they are. You did, but then you hit us with Dave Ramsey today, so I really don't know where this is going. Got to keep all the financial people guessing. Jeff, we're going to put you on the 60 second shot

clock. I mean, we can certainly interject in there, but what I really want to do is be able to cut you off at 60 seconds. So that's probably what I'm looking forward to the most is cutting the person off, like in the middle of a sentence. So we're going to start it right now. Jeff, what is it that you've got going on? Yeah, well, I appreciate you having me on on this first attempt at supporting our

members' guest spot. And as you know, I have my own business, so I wrote a little ad that I think will resonate with the Mastanomics faithful. In 2021, after 17 years in the financial industry, Jeff McDermott launched Create Wealth Financial Planning to address the known issues in personal financial planning. Jeff works with families and young professionals to create an ideal financial plan for wealth accumulators, communicating complex financial topics and language that is smooth and easy to grip. So give me your personal financial weak points and challenges, and we will create a financial plan together that's as strong as you are to break through your financial plateau. And you know what's great? There are no minimum asset levels to work with Jeff. So whether you

need an 80-20 investment portfolio or a full blitz on your cash flow planning, if you're looking for a quality financial plan at uncompromised prices, head to my website, createwealthfp.com. That's createwealthfp.com. Or find me on Instagram at dollarsanddeadlifts. Please note, this is only for United States residents where I am properly licensed. So that, I hope, will resonate with the Massanomics faithful. Excellent, Jeff.

That's 60 seconds. You did it. That was great, actually, is what I would say about that. And, yeah, I mean, service utilized by other Massanomics supporting members, I know that to be the case, and only good things that they say. So what's the website again, Jeff, one more time? Mention it one more time. Createwealthfp.com. You can actually schedule an intro right on the homepage, which is a Tommy D Creative website. I was just going to say one hell of a good looking website that I

have checked it out myself before even. So a really nice, well done website. I was just going to say one hell of a good looking website that I have checked it out myself before even so really nice well done website. I look forward to meeting everybody in July. Alright thanks Jeff see you later. Thanks Jeff. Man I gotta say that ad read was

that was locked and loaded that was ready to go Tanner. I gave Jeff about like I was finalizing that as you and I were starting to record. Oh, really? Oh, I thought maybe he gave a weak heads up. That's been a big homework project. I think he's been working on that behind the scenes for years now.

I think maybe that's the play is that you give people no more than like 30 minutes notice. So that way they can't. No, that was good. He just kept sprinkling all those Easter eggs in there. I was impressed. That was really good. He really did come in locked and loaded for that one, didn't he?

Yes, he did. Well, he's a bit of a planner, isn't he? He knows his stuff. Financial and otherwise. That's right. isn't he? He knows his stuff. Financial and otherwise.

That's right. I mentioned Build Fast Formula, the throwdown in Watertown. It's going to be powered by Build Fast Formula. Also, they've got a Father's Day Blitz sale going on where you get a free Blitzer bottle with all orders over $75. $75 or more, you get the free Blitzer bottle. You can build smart, build strong, build fast with our friends over there in Watertown, South Dakota.

I think we're going to, maybe they're going to have some build fast formula samples out for us this weekend. So if you're fortunate enough to come, you get to get your hands on some of that. If not, just head over to buildfastformula.com. That's where you can buy the Veso Blitz, Full Blitz, 80-20 Protein, Blitz 3D, Drink Hack, Glyco Hack. Check out all of them. If you use discount code MASSANOMICS, it saves you 10% on any order there.

You sign up for a subscription model, a recurring subscription on any of those products, you get another 10% off, 20% off at buildfastformula.com. And this episode is also brought to you by Texas Power Bars. It's no secret that Texas Power Bars have been some of our favorite bars since we've gotten into the power lifting scene basically decades ago, almost lifetimes ago at this point. seen basically decades ago, almost lifetimes ago at this point. You can rely on Texas Power Bars to give you a great bar at an affordable price, especially compared to some of the other bars on the market. Our personal favorites include the original Texas Power Bar, the Texas Deadlift Bar, the Texas Squat Bar, both bars that you will find in the upcoming lift hardly busy classic part two meet and uh if you need a little twist on one of the classics there's also the 29 millimeter texas

power bar so if you would like to pick up a texas power bar for yourself and see what the legend buddy caps is all about head on over to texaspowerbars.com and while you're there, tell them Masonomics sent you. Thank you, Texas Power Bars. Well, thanks, TPB. Is our guest in the building yet? No, he's not yet. He's probably busy watching the Celtics game, I suppose. Oh, Tanner, right before this, I was a little ahead of schedule tonight with the kids.

Got them in bed nice and early. And so I took the dog for a quick walk around the block. And I'm coming up, you know, it's kind of a hill coming up to my house a little bit. And there's something, I come around the corner. And there's like something on the road. I'm like, what is that? And I get closer. And it is like a giant turtle.

And really, I don't see. I mean, you see like snapping turtles and stuff around you know on golf courses wherever like you see you see them in places but i have turtles yeah snapping turtle this was snapping turtle though but it was probably um i don't know a foot and a half across yeah it was big and uh part of me was like you're on a somewhat busy road here man i hope you don't get ran over so i'm kind of standing there looking at it. And it was just like in its shell, only its head was out. It was just sort of chilling.

And Bernie's going crazy. Like Bernie thinks he's going to play with this thing. I'm like, no, this thing will like bite your face off, Bernie. Snapping turtles are nothing to be trifling with. No, they're not. No, not at all. I've never been around a snapping turtle before. I would not mess with a snapping turtle.

No. They would break like people's arms and shit. Yeah. And I'd never seen one in person. Like I know they and shit. Yeah. And I had never seen one in person. It's like, I know they can get really big, but I've never seen one in person that big before. And so I stood there for a little bit,

like thinking, ah, just walk, buddy, start walking across the road. And it just got up on its legs and it just walked. I didn't know turtles could even move. It wasn't like running,

but I didn't know turtles could move that fast. And I was, I was like taken aback. I just didn't know something like that was to be seen around here it was it was fairly impressive yeah i think um i think usually the the little ones you see around here i don't know if those are box turtles i was just gonna google yeah is it that or is like a painted turtle or something or that could be a tur to um maybe that's what it is that could be you see those all the time like if you go to like wiley beach yeah that's okay yeah painted turtle is one of them yeah um but yeah i have you know

like being around farms and stuff and like the james river would go through here and like there are really big snapping turtles around there sometimes and my policy has always been to stay very far away from them because they like they YouTube videos. I'm sure there's something out there where people like mess with snapping turtles. And one of the things that you'd always stick a broomstick by it and they would just like snap it in half. And I was even like the tail. This thing probably had a tail that was like eight inches long. I just had never, never seen that before. Like a freaking dinosaur.

It looks like it. It looks like when you go to the zoo and you see these big ass tortoises except uh this was like at first i was wondering is this someone's pet that got out of their house but i mean if you're letting a turtle escape your house you've had also done a lot of things wrong before then so oh no he's getting away what is that is that austin powers where it's like somebody's where the or it's like gonna get run over by us. Yeah. The steamroller. The steamroller.

Yeah. Right. Just keep screaming. And he's like, I was like, move, move. And the guy won't move. Yeah. Our guest has arrived. Okay.

As much as I don't want to stop turtle talk here. Yeah. We'll get back to more turtles later. An empty chair. A chair. Finally, chair. A chair. Finally, we get this chair on. Oh, puffy coat tea. Are we live? We are live.

With the puffy coat tea. Oh. Say something now. Can you hear us? Ah, there it is. See, that's the problem when you have a podcast mixing board but usually someone else runs it because you don't know how to run it yourself

you know what you're doing over there does it feel like you're sitting on an island over there by yourself like that or yeah it feels a little weird just running it solo yeah what did you what did you just crack into there it looks like you just opened a crispy can yeah it's a uh kirkland sparkling water grapefruit you know ever since we found out we're having a girl we're just drinking grapefruit around this house ah yeah so that's that's big news right there since the last time we've had you on the podcast this is uh for anyone that doesn't know it's big grant uh owner of The Strength Co. Third time now, third time guest of the Massanomics podcast. Three-peat.

Back-to-back-to-back champs. World War champs. So you're getting to have a baby over there, huh? Yeah, October 16th is the due date. So, yeah, it's coming quick. See, we talk to each other all the time, all of us do. So none of this stuff is like we're not like a whole lot of catching up. We have to do a whole lot of formalities that really need to happen. So, but we're going to pretend, right?

Well, that's what I'm just wondering. Do we just pretend that this is new news so other people can experience the news like other people can experience son of a gun what have you been up to over there ah grant's having a baby crazy i hadn't heard you're not going to comment on my shirt oh i was before you could hear you couldn't hear that was the first thing i said i was like oh it's puffy coat puffy coat shirt good good good we should have worn the puffy coat tee when we had coupon shouldn't we yeah i was blown missed opportunity there yeah i probably would have been good but that's okay uh i thought he was a great guest it's almost like when you make youtube content for a living and you get paid for you kind of figure out how to just uh operate on a camera

and be entertaining right i thought he did a good job he he was really good though honestly like i mean we've talked about it before too but he i mean he he kind of hit a home run i would say knocked it out of the park to use a baseball analogy right while the celtics are playing instead of a basketball it's like he hit a three from 30 feet deep is what i would say are you talking about Kyrie Irving? Yeah. Whoa. They're already down 15.

This is not looking too hot. Looks like you're okay to podcast with us. I don't think you're going to miss a nail-biting end of the game. They're up by 15 right now at the end of the third quarter. Felt pretty good when I closed the door. Yeah. I'll keep you updated. If it it gets really close we can pause the show watch the game anyone for anyone that doesn't know uh big boston sports guy huh huge yeah uh

i don't know why but when you grow up in south carolina it's like you know how you guys do all the minnesota teams because there's nothing in south dakota that's south carolina there's no pro sports teams so college ball matters um and then my dad's family was all in Boston so like my only exposure to pro sports was Boston so that's what I got stuck with what a terrible thing to be stuck with really really played your cards right on that one yeah kind of tired of winning over here uh what part of the South Carolina are you coming to us from what would you describe it as what Really played your cards right on that one. Yeah, kind of tired of winning over here. What part of South Carolina are you coming to us from?

What would you describe it as? The upstate. Yeah, the beautiful upstate. Where a river runs through it. I had brought to my attention that upstate isn't something that's used. Once you head west a little ways, that term isn't something that's used once you head west uh a little ways that term isn't used much are you familiar with that either no i'm not like well do you know what i'm talking about do you know what i'm referencing here no oh like on the podcast i don't know was that that tanner a week or two ago something like that it might be even a month i

don't know i was saying you know grant always refers to himself being in upstate South Carolina I'm like have you ever heard anyone refer to upstate South Dakota upstate North Dakota or even upstate Minnesota he's like no I've never heard that term used ever and so somewhere as you head west of South Carolina that that state that phrase just phases out you know it's funny I've actually never heard of that except in South Carolina and I think it's like twofold, it's funny. I've actually never heard of that except in South Carolina. And I think it's like twofold. One, it's the upper part of the state. But also, as you go up in the state, you get closer to the mountains and you go up in elevation. I've never thought of this until right now. I didn't think I was being funny.

I just was like, this region is known as upstate South Carolina. So I just said it. Well, and I don't think it we didn't even take it as funny but it's just like we never no and that's not something people say you said like oh so it's not funny tanner you said like every episode and i never thought twice i never thought twice until i'm like you know what i've never heard the phrase upstate south dakota which is very much where aberdeen would be, upstate South Dakota. But yeah, that just doesn't exist around here. There you go.

Regional dialect. Do you feel like before you knew Tommy and I and knew about Masonomics, do you feel like you really knew the difference between North Dakota and South Dakota? No, definitely not. But I do feel like I was more aware than 99% of your people, listeners that are not from North Carolina or South Carolina. Cause it's a big thing here. Like it's, it's a, it's a big thing. So I feel like I would have known more, but no, I didn't know anything. I was like the Dakotas, where's that? I can't believe I'm going there for my wedding anniversary. My favorite story about that is always,

you know, where we're at, no one's here. So no one knows the difference between North Dakota and South Dakota. It's always like, how do people not know the difference? How is that? And then we were at the Arnold and we see Jen Thompson. We're like, we have to introduce you to Jen. And you're like, oh, we're like, she lives in, she lives in one of the Carolinas. You're like, well, what one? We're like, I actually don't know.

They're kind of the same thing to me. The same as you, right? It's gotta be, right? And then I realized, yeah, okay. People just actually don't know about things where they're not from. Tanner definitely said she was from South Carolina. Yeah. It is North Carolina, though, isn't it? It's North Carolina, yeah.

And it's living in the upstate. I'm actually very, I'm, you know, four, it depends which way you go. But I could cross the line in probably 40 minutes. And she's actually relatively close to me. She's probably within an hour and a half. Oh, that's not. Yeah. I mean, like that's twice.

That's half as far as Tommy and I are away from each other. Yeah. That's how far we're going for the Watertown throwdown this weekend. The throwdown in Watertown. Oh, is that this weekend? Yeah, that's Saturday. What a great name. You guys get

like a pr pr you like that name that we came up came up with the throw down in watertown yeah it's a good one grant might have thrown that one out there after we on the podcast uh i don't think what the name should be i don't think i threw it out i think i threw it down you threw it down in watertown oh man that's this weekend yep we got a throw down you don't want to come in june before you come in july do you uh i mean i do but i can't so there's a lot of guys not holding anything back up here so it's going to be quite the sight to behold uh you are coming in july though here second trip in two years. Second trip in as many years to western northeast South Dakota. Yeah, I think so.

I'll be 36 in August. And I think I sometime in my early like between 30 and 32, I like did a thing like how many states have you been to? And there was like six I hadn't been to. And South Dakota and North Dakota were two of them and if you told me at that moment that I did that that you're gonna go to South Dakota back-to-back years in July I wouldn't have believed you but are you but for your trip that I hear are you starting out west this time are you doing that thing or not yeah well west like are you going to the hills yeah rapid city yeah yeah the black hills as us locals say in the southern states yeah uh yeah so we we land in rapid city on

friday morning no thursday morning thursday morning we land in rapid city and connor big connor's gonna fly in and uh we're to do whatever people do in the Deadwood area. I'm open to suggestions. I always ask Tanner for them, and he only talks to me if it's content, Tanner. He never talks to me when I'm like, hey, I'm bringing my wife, my pregnant wife. What should I do? Silence. Hey, should I post this meme?

Yes. So I think we end it thursday and then we're gonna hang out friday then drive to aberdeen and then uh be ready sweet well that'll be flying out of crew falls what's your number what's your uh actually i talked to grant one day and i said well maybe i should come up with a mount rushmore of things you should do in the black hills and i'm like well number one mount rushmore yeah yeah you do do in the Black Hills. And I'm like, well, number one, Mount Rushmore. Yeah, yeah. You do need to do that while you're out there.

And then I said, like, Deadwood in general, I could almost just lump that as just one thing. Yeah, it kind of is. Or do you say the specific parts of Deadwood? Because I said, like, what I like is you can, like, hike up to Wild Bill's gravesite, which is really cool. See, I've actually never done that before. It is really cool because there's, like, a ton of shit around it, and it's cool.

I would say that, and then also depending on how much time you got, like going by Sylvan Lake is pretty cool too. Ooh, Sylvan Lake. Yeah, it's just like an old, they just dammed up a, I mean, it's a really cool lake. I mean, isn't it all dammed up, Tanner? Is that how it was? Yeah, where do you get the dam bait around here?

Depending on where you drive out there, it involves a lot of driving. So just depending on how your day works out, though. Well, actually, I told them one of the things you brought up there, I almost said the driving is just actually part of it there because when you're driving through the Black Hills, it's awesome. It's just like that's why the Sturgis Motorcycle Rally is there in part because all the motorcycles go and they just get to drive around the Black Hills, it's awesome. You know, it's just like, that's why the Sturgis motorcycle rally is there in part because all the motorcycles go

and they just get to drive around the Black Hills. Oh, so Sturgis is in the Black Hills. Yeah, when you come back headed east, you'll go through Sturgis. Sturgis is just on like the northeast edge of the Black Hills basically. And you'll go through, you'll come through, you'll drive through Sturgis on your way to Aberdeen.

You know, I mean, just leaving the Black Hills, you'll come through Sturgis. Yeah. So there must be something I need to stop at in Sturgis on your way to Aberdeen you know I mean just leaving the Black Hills you'll come through Sturgis yeah so there must be something I need to stop at in Sturgis then I don't know if the bars are really even open other than that week of the year because you'd say like you stop at the Full Throttle Saloon or the Broken Spoke Saloon but none of those places are even open well yeah they're open just for Sturgis uh did I say Sylvan Lake is that what I said yes yeah that one is cool because it's a drive you go on like this crazy drive like they have you know uh tunnels that they've made that are like one-way roads for your car through the rocks and then once you get to the top of this mountain there's this this little lake up

there uh so that one's a really cool drive too um yeah we don't need to give you the is that like super out of the way ah it sounds like everything's out of the way and so i mean it's a pretty big area here right yeah i mean talking about driving in south dakota is pretty relative because you're also driving to aberdeen and that's going to be like a six hour drive depending on where you leave from six and a half yeah yeah and that's plus you lose an hour on and Plus you lose an hour on the... And yeah, you lose an hour with the time change too. So it's actually seven and a half. And then, yeah, you're going to need to stop for gas.

And also like you're out actually in the middle of nowhere. So you got to make sure you plan that right. So I think the way we got to plan is we land in Rapid City at like 11. And I think Connor lands at, like, 2, which is kind of a pain because my initial thought was, like, leave, go see Mount Rushmore, check it off. And I'm like, well, then Connor's going to want to land and be like, I also want to see Mount Rushmore.

Yeah, it's not terrible, though, because you guys can just go into Rapid. Like, there's stuff in Rapid if you go, like, downtown Rapid and just look around a little bit for an hour or so and then go get him. So it's not, like, the worst thing, but... Do you know about the picture we're taking tommy no i don't think so oh yeah so i don't know if you know this and i i have no um context of this but like maybe someone

years ago with their wife went into downtown deadwood and took a photo dressed in western attire black and white with a musket. I mean, I don't know if Mary listens, so I don't want to tell too much. She does. Maybe, maybe that photo was sent to me and I thought,

you know what makes this photo better? A seven month pregnant wife. Yep. We have to go redo this. So when people ask me, what are you doing this summer? I say, I'm going to South Dakota to take our pregnancy photos.

But you know, the kind of picture. You know the old-time pictures that everyone gets. Yeah, man. You got to do it up. My wife always wants to do those. She thinks it would be so fun, and it just never works out for us to do it. Yeah, we did one that one time, and I loved it.

I was always a proponent. I love it. It's my favorite photo of you. When you get to pick your wardrobe, there's a lot of different choices. The only downside is it's 100 degrees, and then you're throwing on these sweaty old rags on top of it, but it's worth it. The photo lasts forever. That's right. How old is that one, 10 years?

Yeah, it's like 10 years old. That's great. I mean, it looks like it's 100 years old, but it's only 10. 150. 150, you know. Yeah, so you're going to get to experience a lot more of South Dakota this year. You know, I could say, what part are you most looking forward to? I mean, maybe it's seeing the cool sights in the Black Hills that you haven't seen before. So let's not count that.

seeing the cool sights in the Black Hills that you haven't seen before. So let's not count that. What are you most looking forward to about coming back to the Lift Hard, Live Easy Classic Part 2 in July 20, 2024 in western northeast South Dakota? There's a mall in Aberdeen. Cancel. Don't bring that up yet. Oh, sorry. Okay.

You're jumping ahead. Don't put the cart before the horse. It can't be the mall. you're jumping ahead don't put the cart before the horse we we are the mall we we are excited to see mount rushmore and like south dakota's greatest sights uh which i think is pounders but uh no we are we are excited to see that but no i mean i think last year i mean the fact that my wife is pregnant and is like we're looking at the schedule and she's like, no, I want to do that again. I was a little bit surprised. But yeah, I mean, the event, you know, not to toot you guys's horn, but it's a good time.

It's like it's like a meetup of all your friends. It's like the Arnold, except if you don't know everybody, you almost know everybody. Except the Arnold, everyone that you you know you don't actually know you just know who they are and here it's like oh i know who you are and if i say hello to you we can now have a 15 minute discussion which i think is feature not bug yeah i don't know if thor will walk by your booth at the left hardly busy classic or not though you might be too busy with everything else going on i should post that more because every time i do it does well like i think i've used it like five or six times i'm like i should just include this in everything yeah uh you also uh you've got some special collars that

you made i think for the event too huh yeah those are almost done so we got 50 pairs red just like last year last year they just said massonomics on each now one side says lift hard one side side says lift easy so uh it's what i like they're just like yeah so but they are very limited so your first and maybe last chance to get your hands on a pair might be at the lift hard live easy classic i i think last year just we did 50 pairs of the Mastanomics ones. You could probably go back into your store data and see. But I think you had like 12 to sell. I think we sold, I don't know, 38 of 50 there. So I assume these will go fast.

And they're priced to sell. Right. And that's the key. That's my favorite. Well, and then you also talked like you're not going to bring a ton of inventory with but maybe there potentially there could be uh some sort of uh incentives for people if they want to purchase anything online at during the time of the competition you know the people that are there at the event at your booth they could uh get to take advantage of something yeah so we'll definitely bring some stuff but probably i think last year we brought

i don't know a couple hundred shirts and it did fine but i think i think it'll be as we'll bring what we bring and if you want to buy a size that we don't have we'll just ship it to you for free so uh so basically get whatever you want if we don't have it with us we'll send it to you later excellent and big ron is competing this year ah i forgot about that big ron big ron is ready will this be is this his first powerlifting meet no he's done a few before okay and uh yeah so um we'll have to check in with him for a training update. He's got some like, what is it? I'm the barbell coach here. Spondo delicianitis. What is that one called? I don't know what that is.

Yeah, it's like. What's it at? Bottom of the back. Oh. Something with the vertebrae. Yeah. Spondo. I think it ends in thesis.

Yeah. I know what you're talking about. He's in the Masters, I'm sure. I don't know how old Ron is, but I'm sure he's in the Masters category. Yeah, I think he's made Masters but uh but yeah that's the point and if he competes or not he's there and that's really all that matters that is i i it's not quite the same if ron wouldn't be there i was really happy i'm always happy when ron's around big ron and connor for that for that matter it wouldn't be quite the same if connor was that innocent california teacher just so funny john cena funny connor story connor doesn't travel very much so whenever he books travel he likes to book it like way ahead of time and so uh i booked my plane

ticket you know maybe a month ago he books his to make it work he's like where are we staying I was like I don't know I'll like talk to Tanner and Tommy on the phone and see if there's anything that makes sense like a week goes by he's like I need to book my hotel in Deadwood and I'm like yeah I've been playing phone talk with tag with Tanner I haven't gotten there yet a week goes by have you seriously not to talk to Tanner for a week I I'm like, actually, I've talked to him like three times. I just keep forgetting to ask. And when I text him, he ignores me. And so he's like stressing about it. So then finally you tell me like anything in Deadwood works. And then I text Tommy, I'm like, Hey, are you available in Sioux Falls? He gives me a halfway answer. So I'm like, whatever. We'll stay in Deadwood. We'll go

to Aberdeen. We'll stay at this hotel. Then we'll stay in Deadwood we'll go to Aberdeen we'll stay at this hotel then we'll stay the night in Sioux Falls and like we'll figure the rest out and uh so I'm booking the hotels and I said hey like at this place this place in this place like we have suites so if you want to stay in the rollout couch you can he's like dude your wife's pregnant and I was like yeah I know but she also understands like you're coming a long way like right there's a usually a divider or something like it like she'll be fine he's like dude your wife's pregnant like i've been through this road before i'm like it'll be fine then finally goes i don't think you understand how many nights i get to sleep alone i don't want to stay with you okay all right in that case book your hotel connor doing this for me

so so you did get them all booked then now though yeah we're all booked out we're ready to rock awesome if uh you mentioned it with the thor post there and we talk a lot about we exchange notes on posting on social media and post it you know know, you've got a big, good YouTube channel going and always active on Instagram and all that stuff, just like we all are. And I mean, also kind of talked about along those lines. Did you know that Grant really put me on blast today? What did he do?

On X, people were just tearing me apart. On your squat. Yeah. Well, and also posting on x and all that stuff too so is it weird sometimes that we're a bunch of guys in our well i'm almost in my late 30s but we could at least say on average we're in our mid 30s here and we spend so much time uh not, not on justly. Like, I mean, we, we kind of reason we have a good reason to do it, but we spend a lot of time talking about like how you post on social media and like, it is part of the business, but is that like, what's your thoughts on that? I know we've talked about it before, but yeah, I hate it. I mean, I, I like, I mean, today, you know, you,

it's like Connor and I always talk about going back to the well, like what works, go back to the well. And then some days the well's just dry. And so but then you realize like, hey, if you repeat stuff, it works. And today, like so we kind of I say we me try to do something like, hey, instructional coaching type of video, something funny. And then, hey, buy our product. And today was a buy our product day. And so I think everything we do in the manufacturing process is the coolest thing ever. Like, I don't care what Grant has to say, where you should look when you squat.

Like, the meme that someone makes about something I think is stupid and I half the time don't get, but like, wow, look at this. There's like real humans, like turning out a cast iron plate, machining it, whatever. And so today I just, you know, sometimes I'll just go and I'll just type location. So I'm like, what pack of Wisconsin? And it's like all from all my trips to the foundry, all this stuff. So I put together like, I i don't know some stupid reel to some trending sound of stuff being made i liked it i thought it was a good video you liked it so did 72 other people out of 35 000 people that follow us you're saying this and i feel like i like every post from the strength co i don't think i saw this post today yeah no people hate foundry stuff and connor loves to make fun of me. It's like, I'll put a post up and then he'll just text me like, ah, back to the foundry

footage. Must have not had anything today. And no one likes it. So then someone comments. So they machine the plate and they take the plate out and they hang it on a hook. And then sometimes you'll have like machine shavings on the corners. So they'll take a file and they'll spin the plate and they'll do it. I mean, it's just the process.

So I captioned it like machine to perfection. And then someone's like, yeah, machine to perfection. And then you literally make a video about a guy filing it down. So I'm like, well, I guess that was stupid. So I was like, well, I'll just give him the pin of shame and roast him. So I pin it. And then someone puts a negative comment. I'm like, oh, this will take off.

Like Brian, when he got mad about Taylor Swift, didn't. No one liked it. It just, the post was dead in the water. Yeah, I feel more strange talking to my brothers. One works at Home Depotot two others are attorneys and they like laugh at my post but not he's not the morning he's not the morning stalker at home depot either is he oh i don't know about that he no i mean he's not he's not running the cash register at home depot no no no he actually wrote the theme song for the home depot right

yeah he didn't. Well, I'll tell you a funny story about that in a second, and I won't hijack you guys' podcast. But anyway, they just always are like, is this what you do? And I'm like, yeah, kind of. It's part of it. This is like a big part of it, actually. Real quick story on that.

So my brother Jordan is actually the president of online for home depot and his second title but he he answers directly to the ceo and so there was a of home depot of home also like yeah no like one of a very large company he had some job offers a while back and he didn't take them and uh and but there was like a lot of back and forth and he was kind of like leveraging his position and then he messaged me and he was like a lot of back and forth and he was kind of like leveraging his position. And then he messaged me and he was like, hey, how do you make a meme? And I was like, what do you mean? He's like, no, like I see you make a lot of memes.

I want to send a meme to the CEO. And I'm like, well, what do you want? And he's like, you know, that scene from Night of the Roxbury where the guy's like holding up the boom box during the wedding? And I was like, yeah, of course. And he was like, okay. So he like sends me the scene. He's like, make this person the CEO of this company. Make this person the CEO of this company.

Make this person the CEO of this company. And then make the guy holding the boom box the CEO of Home Depot and play the Home Depot beat and I spent like I spent like two hours because I'm not a nerd like on Instagram like moving faces and pinning things yeah and I download it and I send it to him and he says nothing to me and then I see him at uh my nephew's graduation he goes dude the ceo of home depot loved that meeting and i was like wow i didn't get paid for that but i guess what i do matters that was worth that would be worth it if i knew a meme got to go to the ceo of home depot and he and he loved it that would be well worth the time spent that's what i'm saying the memes just make the world go around

i always feel bad for my wife during that process because you know, like you're timing it to the sound. So you hear it a thousand times. It's like over and over. Oh, yeah, yeah, yeah. She's like,

ugh, you're making a meme. I just would like to get your brother's candid opinion on Menard sometime, a little more in-depth Menard's talk. Yeah, I've asked him a few times. He respects them more than Lowe's. I'll tell you that.

Yeah. But rightfully so. I'll have to dig deeper. Menards is kind of playing a different game. You know, they're a privately held company. So they're right. They're on a different playbook. Is Lowe's publicly traded?

I should know. I'm sure I'm assuming or not. I think is it Menards like one of the bigger privately owned companies and probably is yeah like it it's that's very possible i don't think there's any bernards in south carolina though is there probably not in california either so you never really i had never seen one until i was looking for brock the rock yeah it was just right there i went to the bernards parking lot and we took our photo on the wrong rock and then we asked the lady common mistake hey we're looking for a rock that people run over and she goes in aberdeen and uh but we found it later it's across the street in case anyone's gone this year

yeah yes that's right uh you got uh you're no stranger to this podcast. I mean, you've been on here three times, but you've got your own podcast now that you've done, what, 20-some episodes? Okay. Every single week? Okay. 24. We've recorded 24.

24 will drop this Friday, yeah. So, Ben, a new one every Friday for 24 weeks, a couple more weeks will be the half year mark. Big milestone. Wild. So what have you, what do you feel like you've learned so far about doing the okay podcast? Way harder than I thought. Is it actually like in what way? Um, just like so i think i mean in a lot of ways like making entertaining like i feel like we've learned a lot but i think you know i kind of thought going into it i mean i think we're two plus years into consistently pumping out youtube videos or right at two years somewhere around there so i kind of thought that's a pain, right? Like you're going to do

a YouTube video and then, you know, you're ahead for a month and then all of a sudden you get down to a place and you're like, oh man, we need something for tomorrow. And so I kind of thought I knew what that feeling was. And I was like, podcast, we'll just, we'll just layer that on top. No big deal. And, uh, I mean, it's, it's just, uh, to pump them out every week. It's a lot more. And I, and I've said since we started, I'm like, we will do it every week. Uh, cause I watch a lot of people, you know, like in the starting strength community, when started doing youtube people stuff i started i saw like other starting strength coaches like try to do more youtube and which it's fine and then you know it goes for like six weeks and then it's just like oh whatever happened to that guy

so when we did the podcast was like we will do it every week um and we have four people so it's a little bit more to navigate, and we don't all have to be on there. I think out of 24 episodes, only two has someone been missing, but yeah, it was harder than I thought. It's harder to carry dialogue for an hour and a half longer than I thought.

You know, you think, oh, it's easy. Like, I've been on, like, when I come on a podcast, you guys ask me questions. Like, I don't have to be thinking about what are we going to talk about? Uh, so I would say it's harder for the consistency and just, Hey, how do I make this actually, you know, entertaining where people like it, but we're still doing it. People seem to like it. Yeah. Well, you guys always seem like you have plenty of topics. That why i i thought you would say like oh the hard part is like not making it three hours because you guys do have between the guests the marines talk the questions about lifting

some sports talk i'm like that's an hour that's an hour plus right there every single time well i'm almost trying to make not make it too long back to my home depot brother he's asking me something sometime and i was like hey you gotta get on my podcast at some point and yeah I'd like to hear that he's like you have a podcast and I'm like yeah so I send him like whatever I think is the best episode and he goes an hour and 42 minutes what do you think you're Rogan see I don't even like four hours oh yeah an hour and 42 to me like that's how long a podcast is now. It's once they start like getting over like the two and a half, three hour mark,

that's when I'm like, okay, this is on the longer side. Right. Yeah. Yeah. So I don't know. Yeah. We're trying to,

with us, like Trey, Jeff and I, having all served together, our deal was like, hey, it's going to be fun. You know? And there's like, I'm complaining like, oh oh like pumping it out right thumbnails and stuff take time but but the conversations are fun and we're just like hey if we wouldn't have a friend on that no one's heard of I don't care like let's bring him on like we'll have a good time uh so that was kind of the nature of it but uh yeah I mean I don't know 24 deep what do you think of uh this

tagline the okay podcast it's okay keep meaning to go back i actually have your i have like a note in my phone of like tanner episode 400 and something which every time you guys post, I'm like, oh my God, 400 and something. Because I feel like I've been doing this for an eternity. And we just started this year. This is our 428. Oh, man. 428. It's at the point it doesn't even register in my brain as there being a before time.

This has just always existed. This is just what you do. There was never a time before podcast. It has almost. It would be a time soon when it's been 10 years of it every single week. What are you guys at? Six years? Seven?

Eight plus, I think now. Sorry, I eat crayons for breakfast. I'm not good at math. That's a Marine, India. The numbers start to not even make sense anymore, so I have a hard time remembering that. The OK podcast is great, though. I would encourage it.

Anyone, if you're listening to this, it means you must like podcasts decent enough, and if you like a decent podcast like this one you might one like one that's okay so check out the okay podcast and if jeff trey or jordy if any of you listening you're all doing good work so keep up uh keep up the good work i'd say they're okay they're okay they're all right i do like when everyone says okay though in the way that you guys say okay so that was the whole nature of the thing and then we can move on from this topic but yeah trey jeff and i would do a lot of phone calls either one-on-one or like a group chat and we just always make fun of that like stereo stereotypical gunny or first sergeant that like walks in and

sees a marine doing something wrong okay okay devil dog and then they're like correct him so we always just were like okay and so jeff was actually the person behind it he was always like we should do a podcast yeah and uh and i was like well if we do it's okay and trey like, no one's going to like that. No one's going to get it. Everyone's going to hate it. And we don't have many followers. You know, we don't, as Trey says, we have three listeners and PJ doesn't even listen except when he's editing.

But what people respond to anything we post is that, okay. And I'm like, all right, something's working. Something's catching on here. Yeah. Yeah. Yeah. That's a good point to your three of you, all right, something's working. Something's catching on here. Yeah, that's a good point too. Three of you all Marine officers, do you ever think about getting a Marine guest on that works for a living?

Don't call me, sir. I work for a living. Yeah, we have a couple in the pipeline. What about Top? Big tippy top. Master Guns are tippy tops. He's going to come on. Top Shepherd's going to come on.

Yeah, we got a couple guys we're going to bring out. As we like to tell them, as the officers, we're looking out for you, and we want to make sure there's enough of a following for it to be worth your time. Uh-huh. Okay. If you could go back in time to 2019, what's one thing? And you can only tell yourself one thing. You go back in time to find 2019 Grant, and you only get to tell yourself one thing.

What one thing would you tell yourself about the manufacturing or selling of plates that would hopefully help your 2019 self going forward i thought this podcast was like funny and just full of jokes well this is your chance to give us a funny answer uh yeah yeah uh customer service sucks um yeah uh uh i might actually go with that 2019 before plates yeah it would either be something of like customer expectations and shipping uh and shipping's kind of like multi-fold but i think Shipping's kind of like multifold, but I think one, money spent to protect an item, even if you look at it and you're like, oh, this is cutting away from my margin, is well worth the money spent. And then I think also understanding how shipping works. Like when we shipped, I look back at our 2020 and 2021 numbers all the time. I didn't understand surcharges over certain weights. I didn't understand if you put anything that's not cardboard on the outside of the package, that there's a surcharge. And I,

I actually went at one point, went back and ran the numbers. I'm like, man, if we had shipped this, like we ship it today, profit would have been so much higher. But there's no one to tell you that. And the fact that... Was that trial and error then? Or do you have like a rep that you can work with at these companies? Or how does that go? Yeah, so we had a rep.

We have reps. I mean, we use UPS and FedEx. We ship plates, which is our biggest product, primarily through FedEx. But you have a rep, but they don't really know. Like they know, but they, they're not thinking, Hey, someone orders a pair of 45s, 10s, and two and a halves. Like early on, we would have taken two 45s, box them up strapped them together and now you have a 90 pound package and just grant dumb mind was like oh less packages shipped must cost less

but what you don't know is like there's a surcharge over 50 pounds and there's a surcharge over 75 pounds and oh by the way the strapping you used to put those two things together there's a surcharge for that yeah and so now it would be like oh 50 pounds we don't want to ship anything over 50 pounds someone orders 45s tens two and a halves take the two and a half you wrap it in paper you stuff it in with the 45 it's 47 and a half pounds those get through no surcharge ship the tens on their own or whatever uh but there was no one i mean i'm sure there were people to walk you through that but for us you got to remember too we started plates from scratch

no one cared about us because we didn't have any volume so later on like the stuff the stuff we use now we had some volume and like an intelligent rep called me and was like hey why are you shipping like this um but yeah i don't know yeah i think if i were to tell 2019 grand it would be like think about your packaging not from a customer experience like people won't actually in my opinion like for when they get plates like you can give them stickers and notes. Once you guys do a great job at, and I think works really well with like t-shirts, but with plates, like they don't care. They just, they want the product to arrive like perfect and they want to pay as little shipping as possible.

And it probably took us 18 months to like iron that out. Yeah. Some of the customer service things you deal with uh we get to see some of that stuff and no i would never share that i would never screenshot things and send them over we occasionally on shipping a t-shirt or whatever have this or that that comes up but nothing like the stuff you get to go through like some of it is absolutely insane and i'm like oh my god i'm so glad i don't even have to respond especially considering for this email considering the product like if you were selling some like

collector's item that is meant to be babied and protected that's like the mona lisa yes it's like some highly sought after collectible but then you're like well but if these things are being used like they're getting thrown on a deadlift bar and they're good chance they're getting slammed on the ground and thrown around. And I guess that's not how people use the stuff. Maybe it ruins how you think about everything. I had someone recently messaged me. They had their concrete dry poured. And before, like after graduating college for during the Marine Corps, I worked in concrete.

I installed concrete. I mix concrete. And they're like, hey, I worked in concrete. I installed concrete. I mixed concrete. And they're like, hey, I know like you're 12 years removed. Like, what do you think of this driveway pour? And basically it was like inconsistent. It was like they had paid for the rock to rise to this top, which makes it darker. And then it was light. And then it was darker.

And you can see it. But I just thought of it like a Strenko plate. And I'm like, you're going to drive your car on that. I'm like, yeah, there's some discoloration. You just think about everything differently. But yeah, customer service is so fun. Love it. Hey, thanks for your order.

But do you just have your VP of customer service take care of most of that stuff then, though? So I did until she got pregnant. And then I just saw all these nasty emails going out. No, I'm just kidding. Yeah, I don't see any of them. I hope the customer service team is doing a good job. That's what you have VPs for yeah that's right what um you talked about

you making uh your youtube content for over a couple years now tommy and i were talking about making notes and stuff like that and we kind of think maybe you can correct us if i if we're wrong but you've probably made more maybe you've made more starting strength content, especially in the last two years than anyone has. Excluding starting strength. Well, I don't know. In the last like when we were just Googling or I would even say YouTube searching things about some topics we want to talk about here. I can be the dumb guy because I don't follow Starting Strength closely here.

Do they do content right now besides their podcast? I love that that's a real question because I can tell you're being dead serious. Yeah, they do a lot. I don't follow closely. Yeah, they do a lot. Yeah. But not on their YouTube though, do they?

Yeah, they do a lot on there. They post, I think, three times a week. Really? Because Tanner and I were just looking at this, and it just looked like it was all just YouTube clips. They do a lot of YouTube clips. Sorry, like podcast clips. It just looked like, okay, here's the podcast,

and then here's six clips from the podcast. Yeah, they do a lot of that. They do a lot of videos. I mean, I guess what I would call headquarters does less they relied a lot on the coaches to send things in and then when I started my like I was a like probably I don't want to say I was the most frequent contributor but I was definitely up there and then now I just like rips rule is hey I, I'll run in on my channel, but I have to run it first. You can run it on your channel after. And then, you know, when I started to

try to grow my channel, I was like, well, I'm going to run it on my channel. So, um, but yeah, no, they do content. I mean, I guess to answer Tanner's question, I don't know that I create the most starting strength content. I would say that the amount I create and the amount of understanding that those two words in a YouTube video works really well is probably more than other people that are creating the content. And the other thing about, say, even starting strength hq say their youtube channel you know they've got a really big subscriber base but if you start to look at some of the view counts and stuff like that um and maybe compare it to like a channel like yours that has good following but

it's smaller than that obviously a lot smaller i mean what are they are they at 200 they're 10 times they're 10x they're almost 300 300,000. 280, yeah, yeah. Right. But the view count doesn't necessarily reflect that, and it might be easy to poo-poo things like, oh, you're getting cutesy thumbnails and doing titles and stuff like that, but that's the game.

And if you're going to do it, why are you not going to play the game the way that the game works? And it obviously works to do it why are you not going to play the game the way that the game works like and it obviously works like you can see in a case like that that thumbnails and titles and stuff like that are important super you know like no i mean super important like i look back at some of my oldest content because i think we started posting our first things like and i wasn't consistent i wasn't like trying to do a youtube but we do stuff maybe in like 2017 like no thought no thumbnail actually not no thought into a thumbnail no thumbnail just like whatever youtube generated you pick this sounds good yeah um i think starting

strength puts some thought but i mean i think that's ripito's brand, right? Like he's actually not trying to play the game. Right, right, right. And, you know, we, especially for our start, I'd say we play the game harder with our starting strength content than we do with anything. I mean, today's video I thought was silly, not to get off topic, but PJ messaged me. He's like, hey, do something on uh stretch mediated

hypertrophy it's all over youtube and he sends me like six videos to watch and it's like you know end of a muscle length then you start to load it partial range of motion dr mike you know all these different people and i'm like watching all these videos i'm thinking okay i'm not saying there's not a place for this but like for most people what a waste of time to get down this rabbit hole and he's like you have to make a video on it like it'll smoke and it's not smoking it's like it's like three of the last ten it's doing fine whenever you're playing it doesn't work out but uh but so like that was like oh man we're like really playing the game because i i would never sit behind my computer when it's like youtube recording day and be like stretch mediated hypertrophy yes that's grinding my gears um but yeah i mean i i what i've tried to make our starting strength content be is

i have coached a lot of people running starting strength what are the things they run into and you you know whether you want to run starting strength or not but like there's a lot of people running it and they run into basic issues and uh and really it's I wouldn't say a customer service mindset but but it's almost like, you know, if we have people in our coaching pipeline, regardless of where they're at, how nice is it when they ask you a question, just hit share, copy link, send. And I mean, that's a lot of the behind, which means that these are common issues that people run into. But yeah, I'm glad to hear I pop up the most on your Googles. uh but yeah i'm glad to hear i pop up the most on your googles yeah i think that transition is uh probably pretty well into kind of the title topic of

today's episode tommy and do we have the lit do you have that list that we talked about too like is that at our disposal list yeah like do you want to do i ask the question first or do you want to uh do we do we approach it uh line by line on that list um or do i just ask the question first, or do we approach it line by line on that list? Ask the question. Ask the question, and we'll start running through some of these on the checklist. So we're kind of talking about it here. And Starting Strength has been a good springboard for us in a number of ways. We got to be on the Starting Strength podcast years ago.

We also had Rip on our podcast years ago, and both of those were. What episode number? Oh, two something. Tommy, we were in your basement in the first room in your last house in the basement. So, yeah, it would have been like 200, probably like 230. That's my guess. Like 230, maybe. Yeah.

So we were on Starting S starting sync radio episode number 63 massonomics podcast what number did you say tanner 230 231 wow what a guess one off okay wow yeah you know the numbers all run together once you get over 400 i have no idea when was mark grippito on 230 i just saw, change yourself. I won. Yeah, 230. But us being on the Starting Strength podcast, we talked about this with Coop, actually, too. Yeah, like Grant, for example, he's raising his hand. A lot of people found us when we were on Starting Strength Radio. So that has been an awesome springboard for us.

Not to cut you off from where you're going, but to be fair, I actually heard about you guys. I was, let me, what do you call it? A humble brig? Yeah. Humble brig. Humble brig. I was Starting Strength Radio's first ever guest.

And I was in the studio. I flew out to Wichita Falls. Beautiful Wichita Falls. Beautiful Wichita Falls. And Ricky, whatever his name is, it's Rusty or Ricky, and I always say it wrong. Rusty. Yeah. So we'll say Ricky.

That way it's still wrong. It was like, hey, Rip, I talked to the Masonomics guys, and we're locked in for the podcast. And I don't know if that was when you went on theirs or Vice. That must have been when we were on his, because we were on his first. Okay, and I was like, Massanomics? But Don't Curl on Me was already in the gym. And so later when I was working out, Ricky showed me. He's like, those guys.

And that's when I followed you. So it was actually before it happened but uh but yeah I did I wouldn't I mean I'm sure I would have found you at some point or another but that the starting strength brought in it anyway back to your show sorry I'm a podcaster over here I'm good at you know asking questions and getting things done so the question oh also one other funny anecdote before I forget I don't know if I've ever told this story on the podcast before. I had Rip's number, and he had mine for when he was on our podcast because at that point in time we were still doing just calls over the phone,

and I would just straight up call people on the phone. Which he probably loved. Yeah. Old school. Like, it was right up his, you know, that was, he's like, oh, you just call me? All right, sweet. But it was like a month maybe it was a

month or a number of months i don't know if i ever told you this tommy i got a missed call from rip and i i hadn't i legitimately wasn't around my phone i didn't answer it and i had a voicemail i'm like what could this be you know this i don't know if this yeah i don't think i ever told the story i never i don't know if i've ever't think i ever told the story i never i don't know if i've ever rethought about it since then i have to look and i may have saved the voicemail i'm gonna have to look at the voicemail still exists but he dialed the wrong number i don't know if he like had saved this number and he got confused of who it was or what it was and it was like i'm pretty sure it was something about fixing one of his cars and

like he must have thought that i was like the mechanic you know like my number was like his mechanic or someone this is right up your alley yeah right um and so i have this had this voicemail from rip about uh fixing his car or something like that and i'm like i'm just gonna do him the favor of not even responding to this and let him figure out that yeah you know like yeah i had a mechanic call him didn't answer found a new mechanic yeah um leads me to my act my the question here to get your opinion big grant is starting strength a cult as much as massonomics is a cult that's actually a big talking point that we have here when we provide provided uh we've got we've got some we've got some comparisons actually well and what i guess i would actually have to say in what regard yeah like are we

talking like anti-vaccines or are we talking about you have to look down to squat are we talking about that low bar is king are we talking about you have to drive a stick shift dodge that's made before 2004 i mean there's a lot of roads we could go down here levels yeah so what did you get tommy there because we had kind of a list of uh right if we found a few different lists of criteria of like what makes something a cult generally like what the rules of thumb are if something is a cult should we go through the checklist yeah let's see where we end and we'll get you we'll get everyone's take on each item on the checklist like is is does starting strength qualify on that or not okay all right so this is uh not scientific by any means it just it's spiritual it's spiritually this is a spiritual checklist this is a google a quick google this is a quick google search but

it seemed like a good place to start. Okay, first question on the checklist. The group is focused on a living leader to whom members seem to display excessive zealous, unquestioning commitment. Yes. I mean, that is yes, right? Undoubtedly, yes. Like, that's an easy yes, right?

Wait, what would you give it for Masonomics? That's actually the one. Yeah, let's do each one. We'll compare each one. Okay, okay, okay. Yeah, yeah. Or should we do them side by side? No, I can answer first, whatever you want.

Maybe we'll do them side by side so we don't have to read everything again. Right, right. So the other thing I'll say about this, as long as we're getting into it, when we had Rip on our podcast, I made the comment, I wasn't thinking this derogatory.

I was thinking of it almost like more of like a compliment at the time that I said, you made the comment, I wasn't thinking this derogatory. I was thinking of it almost like more of like a compliment at the time that I said, you know, rip, you've almost got like, I said, you've got almost like this cult-like following, which I think is true. Starting strength has almost like a cult-like following. And he stopped me. And like, I think he definitively did not like that word that I used, uh, because it may be as maybe it's come up before, or, you know, I think he definitively did not like that word that I used because maybe it's come up before. But he didn't like, you know, he disagreed with that. And I wasn't really meaning it literally. I was more just like, that's something you say sometimes.

Yeah, bigger speech. You have an engaged audience. Right, right, right. So that's just one more anecdote on it. So read the thing again and we'll compare it to massomics because i think it's a definite yes on starting strength right yeah okay the group is focused on a living leader to whom members seem to display excessive zealous unquestioning commitment i think it's a no for massonomics yeah i don't know it's not

unless the only way you can even say that is if you're really into the podcast. But a lot of people like, I mean, just look at the numbers. Like the podcast is not where the majority of our audience is at. You know, it's just it's some meme account is how. Plus, there's two of you. Yeah. Right. And it's like even the avid listeners. I don't think they look to us as like these authority thing other than just like, you know, just guys being silly geese.

You know, nobody's like hanging on the edge of their chair to hear our opinions so they can, you know, do what we say or think. And I'm sure we'll get it, as we go down the list, get into it further. But also, like the difference with you guys in this particular question is like, there's more than one way to lift. Right.

And right. Yeah. So. Right. Right. Okay. Question two. The group is preoccupied with bringing in new members.

I want to say no. And that's also. I don't know if that's like if someone's into starting strength are they worried about bringing in new members that that's where i could see this one could be hard how you look at it because it's like well i mean if you were to say a gym like yeah gyms are kind of like into bringing in new members but that's also just that's kind of business i mean i own a starting strength affiliate gym and so like my answer would be as that hat on. Yes.

Yeah. But in general, I, I, I don't want to speak for the org, but I think it's like, Hey, I found out that I should be stronger for survival.

I don't really care about anyone else. Like this is what I need, but I, yeah, I don't know. Yeah. I don't, that's definitely not a strong, like the first one is a strong yes on starting strength. but I, yeah, I don't know. Yeah. I don't, that's definitely not a strong,

like the first one is a strong yes on starting strength. And I, I, you know, I don't really see it as much, but it's almost, that's almost more of a yes for massonomics in a way that the, our supporting members do a good job of like, oh yeah. Championing us to other people of like, uh, like being like, yeah, get in on this. This is awesome. Like you should be, we want you to be a part of it too. Sometimes I think if someone like follow starting strength closely, they really, you know, they believe strongly that that's the right way and the way

they should be doing it. And maybe they feel the way other people should be doing it, but they don't really care if the other people join them or not. I don't think they're not like we think this. I think this is right. And you have to do it with us. They might just be like, I think this is right. And I, you know, you're you're being dumb with what you're doing. Maybe someone thinks like that, but I don't think they like need them to come with them and be like, yes, we need to be in on the organ in on this with us. Compared to the first time I was on here.

Now that I would consider you guys my friends, I hope I hope you don't just view me as content Grant. But this morning, he shall not be named in our Zoom coaching deal. I had a guy and he's like, yeah, so my card was declined at Massanomics because I got a new card. And I've been paying for like two years and I just think I'm not going to update it. And I was like, no, you can't do that. And they're like, what do you mean? I was like, dude, it's Masonomics. You can't.

You have to update your card. And I was like, and I also know this happened because your card was declined for my services and we emailed you and you redid it immediately. What's $4 a month? You're only a LaCroix membership. You have to do this. That's right. So we get the point on that one. I think you get the point on that one I think so okay

next one the group is preoccupied with making money no acidomics Tanner like we you and I like people would make that joke about us yeah I mean that was I don't know if you say the group like literally just you and I, like, people would make that joke about us. Yeah, I mean, that was a running joke. I don't know if you say the group. Like, literally just you and I are the ones maybe making money. Yeah, that's tough. It's kind of a joke. There's a joke answer, yes, to massonomics, but not literally. Okay, we'll go to the next one.

Next question. Questioning, doubt, and dissent are discouraged or even punished. Yes. Sorry. Sorry, I didn or even punished. Yes. Sorry. Sorry, I didn't even finish your question. That one is, I mean, pretty definitive. Yeah, that one fits the mold pretty good right there. I get to defend them at the end, right?

Yeah. And this isn't designed to, like, be, like, it's actually fair. Like, so far we're, like, two yes and two no. You know, so it's not like everyone like be like, it's actually fair. Like so far we're like two yes and two no, you know? So it's not like it's not like everyone's like, yes, yes, yes, yes, yes, yes. You know? So it's with our, what was it again? How does that apply to mass dynamics? Does that question discourage or discourage?

No, that doesn't apply to us. I mean, people are pretty upset. You ever released the slides. Everyone maybe just stay tuned. Who knows what's going to happen? Never the slides. There is that. Everyone, maybe just stay tuned. Who knows what's going to happen? Never say never. Anything is possible. Next, we have mind-numbing techniques such as meditation, chanting, other stuff.

Are used to suppress doubts about the group and its leaders. Yes. We look down. Foul salvo. yes we look down your mind is numb now yeah do we do anything do we do anything like that i don't know i guess you could say mind numbing techniques we get you hooked into more time on Instagram to make you... I think I have to know for you guys as a consumer. Yeah, I would say probably no. So it's 3-2, starting strength, more occult. Next, the group is elitist, claiming a special exalted status for itself

and its leaders and its members. Yes. I'd maybe even say we fit into there too i think you do too like like it's just elite in a different way like what is it like trying to like uh just in like the dumbest way possible right right you could you could spin it yeah to not add too much seriousness to this but one of the things that i like about massonomics you guys aside is that a lot of the lifters in there are like yeah this matters but it doesn't really matter right like like a power lifting meet someone going crazy after a deadlift like i have massonomics crew members sending it to me

like what a dumbass cool he deadlifted 450 no one cares and like i appreciate that because it's like hey yeah on the starting strength side of things like you need to be strong you need to work out you need to not miss workouts but also no one cares if you deadlifted 455 or 495 like it doesn't matter um yeah i don't know i like that from the massonomics crew they're like oh cool you're working hard all right keep going yeah working hard or hardly hardly working living easy okay we're almost to the end of the list here uh the group has a polarized us versus them mentality which causes conflicts with the wider society yes i would almost say sometimes massonomics does have that yeah we do at times i don't know if

that's like the uh the the default status but it definitely does exist it's like if someone wrong like if someone like definitively wrongs massonomics there is a mob mentality brian where everyone's like yeah yeah yes flex so yes that does actually come up like that would probably be a yes in some ways okay next we got two left here the group's leader is not accountable to any authorities yes you like the way i answered that uh yeah i'd give that a yes also i'm not a spokesman but i do approve this message uh yeah i would say i don't feel i i mean if you like rip definitely i think doesn't feel like he how did what was the what was the exact wording

of that the group's leader is not accountable to any authorities i don't feel like i don't based on the way i hear rip talk i do not feel like he thinks he's accountable to like any almost almost any authority like uh like just like anyone at all i don't feel like he thinks he's very accountable and i but But I think that's the brand. Right. That's the whole point of it. Right. To us, I don't think that that one applies to us, probably.

I don't think. I mean, you put Tanner in a 69 Chevy with his baby in a car seat on the front seat. That's true. He's not accountable to the South Dakota state law. He is going to go on a ride low and slow with Big Si. We've got enough APD, Aberdeen Police Department, officers that are gym members that I think they'll just say, why don't you just get on home to enter?

Which means you don't answer to authorities and you're also a cult leader yeah why don't you just get on home get out of here uh we'll jump to the end of the list here members are encouraged or required to live and or socialize with only other members of the group well not required in either of them for sure not required not required yeah encouraged encouraged is i think for massonomics i could absolutely say they're encouraged to socialize with members of the group we set up events we have one coming uh this weekend one next month yeah i'd almost give that a no as a gym owner like it's like uh

it's like uh starting strength almost wants you to like find the truth um but yeah i don't know i mean maybe that could be yes okay but i'll give that a halfway i don't know i could go either way okay so we asked about one two three four five six seven eight nine of them i don't know what the final total was on the nine, but. Yeah, I think maybe starting strength beat us by one or two. I think so. Yeah. Yeah. So what's the final verdict then?

Starting strength is the occult. Might be occult. That's, I guess, the takeaway. Yeah. And maybe massonomics is too. Yeah. We're occult adjacent, I guess. way yeah yeah and maybe massonomics is too yeah we're cult adjacent i guess it's weird because i guess i would say i feel like i'm deeper in the occult of massonomics

than i do in starting strength but maybe that's a grantism but like i like if massonomics tells me to buy a bag of coffee i'm gonna buy it buy it and I'm going to couple it with a t-shirt. And the starting shrink tells me to buy a leather boot. I'll probably be like, I don't really feel like I need to buy that. Yeah. Yeah. I don't know.

Yeah. And not to just really, this wasn't to be spinned as a negative so i would say in positive you could probably say a lot more but like starting strength does uh help a lot of people that are especially particularly those that are starting their strength journey get them almost like the words of the brand right right just like there's a reason it was chosen right yeah and also to be fair i think you could pick almost any... I actually feel like a lot of these apply to just fitness...

Oh, that's true. Influencers in general, and actually even to social media to a certain extent. Anyone that people put up on a pedestal, a lot of this stuff starts to apply to them just regardless of the actual situation. to them just regardless of yeah the actual situation i think to be fair and kind starting strength it's not the only way to get strong if you're a beginner but i think it is exactly what the name is and i think that like hey your dad wants to get stronger like you should squat like this is it the only way to squat no No. Did Tommy get roasted on X today? Because a lot of our followers are from Starting Strength, which I'm very thankful for.

Yes, but my thought when I see those things is when I think it's a cult because I post Tommy squatting 420, what was it, a triple? Five? Yeah, 410 for a triple. 410 for a triple, right? When I see anyone do anything with 400 pounds i think oh this guy this guy's knows how to lift when i see someone like totally botch a 135 pound squat i'm like oh you need some help here's a really basic way to get better

and my i don't want to say problems with starting strength but where i think gets into a cult is when we think we have all the answers for all like after you've started strength right like if you're a 180 pound guide and you can squat 300 pounds hey i don't care what program you buy go on juggernaut ai they're sponsors of the podcast there's your there's your a there's your uh ad right there uh call bw tax they can figure out like what each squad is worth you know like there's a bunch of like there's a bunch of roads to go but where i like am in the occult of starting strength is like hey i've never been to the gym what do i do is this the only way no but is this like a very basic thing for you to follow yes and do the mechanics

make sense for a beginner 100 go do this thing um and that's where i think it gets good at and that's where i think rip gets taken out of the context because rip doesn't really care after nlp like he actually doesn't like i've had like numerous conversations with him but this that yeah he'll like crap on rpe but like that's where he's playing the game he does play the game never forget rips a showman like he does he does play the game a little bit so like he knows like rp is a hot topic so he'll crap on it but at the same time like if you're squatting 380 for a set of three and he thinks you should have done five like he doesn't care he's just glad you're squatting three 80 for a set of three and he thinks you should have done five,

like he doesn't care. He's just glad you're squatting three 80. Like, you know? Yeah. Or like you said, like if Tommy has this video of him doing four 10 for a set of three and it's like obviously good,

strong squat. Great. Or I'm obviously the comments today offended me. The comments today offended me. Like I just kept saying them to Tommy, and there was more Tommy that I didn't even send you, but the one that was like, teach him how to use his hips and he'll squat more.

Actually, what offended me more was this weekend, I was drilling Marine drill, and we have like a thousand pound club thing with the Marines. And so there was like five Marines going out for it. One of them was a captain. He just joined the unit and he comes in. a bunch of Marines that come to me they're like hey sir actually like since you joined the unit I follow your YouTube like can you teach me how to squat so I'm like teaching all these guys how to squat I'm not really getting a workout in and this captain

goes to squat and he squats 425 for a single and it's like high bar and in my opinion if you're doing high bar even higher than it needs to be but it's like ass to grass deep squat picks it up puts it in the rack and so i just post it and i'm thinking like hey my marine followers were like this this is on x i'm like we're building the lifting culture right like i'm not talking about form just like we're building the lifting culture yeah and they're like if you taught him how lifting culture, right? Like I'm not talking about form, just like we're building the lifting culture. And they're like, if you taught him how to low bar squat, he'd be able to do 475. And I'm thinking, I'm not thinking, I'm replying,

hey brother, show me your 425 pound squat for anything in any way ever. That's where like the rip occult does bother me because there are people that like subscribe to methodology but they're not actually strong but they're like but i listen to rip and i appreciate his opinion on vaccines therefore this guy should have the bar four inches lower on his back i'm like that was a great squat. Like, I'm not upset at all. That's a good point. That would be the part where it gets maybe out of whack.

Yeah, that's a good call. Yeah, like if you didn't buy the bag of coffee, are you even a supporting member? That's a fair question. Same, same. That's a fair question. Same, same. That's a fair question. So that covers the cult conversation. We can officially make it the title of the episode.

Yeah, it's a good thumbnail. It's a good thumbnail. We were talking before you got on, Tommy and I were talking a little classic Chevy truck stuff. You've got a couple uh chevy chevy pickups yourself huh yeah i got two i got a 96 um 350 motor technically a ck 1500 extended cab but no third door it's black that one lives in oh there is no third door there's no the third door didn't come until 97 so then i have a night do you just slide the seat forward or how does basically you can't access the back seat but yes technically

the seat it doesn't slide forward it leans like just tilts yeah you basically can't get back yeah it's to throw your junk it's where you keep your extra seafoam and then i have a 97 which is when they added the third door. And they also changed the dashboard. It's super interesting. So in 96, the passenger seat in a Chevy CK 1500 has like a shelf with two cup holders above the glove box. And if you put any drink there and i'm talking any drink you could put a la croix and a lift hard live easy you could put a coffee cup whatever you send there

is going to be on your lap like the because the drink because the drink holder is like not even an inch like it's literally just like the slightest indentation, but in 97, they made the dash go straight and they added a pop out to cup holder, which also still isn't good. Uh, but it's just funny, like in one year, that's how they changed it. Now, every time I get my 96, I'm like, what did they think you were going to do? Hey honey, you got your coffee yeah just put it up there we'll be fine we're driving to wherever we drove to in 96 but yeah i got i got i got two old chevys so how do you decide what when you're going to drive so depends on what side of the country yeah exactly oh they are actually split yeah so so so so i bought them both during 2020 when we were like distributing not our weights, but just like random weights like we'd bought out a couple of warehouses.

And like literally I had an employee that had a brand new Dodge Ram and I felt so bad because I kept driving him to L.A. every day. And so I found the black Chevy on Craigslist and I paid fifteen hundred dollars for it oh and yeah and it runs and i've done like a control arm on it and that's it but i haven't done anything to it and i'm like well i know what that is yeah yeah you do i'm like i could sell it for two grand but it's kind of nicer when i go back to california to have a truck to get into and like send tanner a sweet photo so like and i could also sell it for two grand three years from now like so i keep that one and then the one here is the one of i've worked on more it's really not your white one's really nice i appreciate that uh yeah we repainted it we've done so i still gotta work on the interior i need to get what color what

color is the interior uh it's tan i have yeah it depends how far i want to go i have black seat covers on the front captain seats because they're pretty torn up so i could redo that whole thing it's like a 1500 project i think what i'll do next because the seat covers right now when you get in you're like whoa nice truck is um i need bluetooth like i like the jbl speaker just isn't where like i like i need a speaker system and i have it all picked out thanks to tanner and like vintage radios but uh i haven't done it yet i think in uh i think in 99 maybe you could get them in both body styles but 99 is when they switched away from yours maybe like 99 and a half is when they went to the yeah the 2000s after yeah and uh yeah they rounded that body style i do not care for near as much uh you know the chevy's oh oh to oh four like my little brother will probably never listen to this but if he does i feel but i love the fact

that he's like still maintaining his 2001 silverado but the body style is terrible like mine is on the verge it might be one of the worst styles i just look at that one and i just think like just just old commercial vehicle yeah when i see that it just looks like the most bland vehicle finally what i came on the podcast for car talk yeah yeah and i had a uh i never had one of that like the 99 f-150 like that thing looks banging that thing looks great i know it um i just gotta look at and a 99 ram that was like ahead of its time too wasn't it so i think the rams and i generally don't like to plug dodge but i think the rams and the early oos did a good job like those were cool trucks they like made the hood really tall um yeah those are great i remember my dad got one of those and it just seemed like

that was the craziest pickup at the time when he had that um i never had one of those chevys in that 2000 2004 i did have like a 2006 and it was sweet and i wish i still had that one but i'm glad i never had one of that i didn't it was a bad it was a bad who was president 2000 2004 maybe it was his fault was it bush not to talk politics but uh you know how we like to you know how we like to uh like to get into we got in a good war we got into some bad chevys that's what i always say uh the celtics won also thanks i was actually gonna ask you that but i was trying to stay 106 to 99 i was watching it it got pretty close there for a minute but i wasn't gonna tell you because i didn't want you to get distracted it's tough not to pick up my phone yeah uh tommy what do you think about uh overrated underrated let's do it should we hop into it okay we talked about a little bit but overrated or

underrated x big x guy i think underrated um and i'm not just talking in the medium that we're at like getting things on social but i think that despite his infidelities post today uh did you did you guys see elon's i don't see i don't see anything yeah he's in some hot water of like needing to talk to new female interns about you know their ideas for the company and as i like to say well it worked for bill clinton so uh but uh in any event i think it's underrated i think i think things are moving to x we're actually working really hard to like every youtube video we post on x the next day like long form like 12 minute videos um so are you sharing the youtube video or are you we were you're you're we were and we're no longer we are now so basically a youtube video will come

out and we'll post the thumbnail with the link to the blog so the blog takes you to our website and then the next day we'll post the long-term or you just are the full video natively posting the video on x yeah and um could be totally wrong but i think i think a lot of things are moving to x i think it's gonna like replace venmo like i think i think it's all gonna be you make call like right now indian encryption calls as a marine reservist have to open signal or WhatsApp. It's a huge pain. I think it's all going to go to X. I think it's underrated.

Could be wrong. Tommy, what do you got? Any follow up on X? Well, I don't know. Like, it's weird for me because I was really into twitter like oh probably 2011 to 20 way before i was yeah 2011 to 2015 of a twitter hipster so to speak you know i was kind of ahead of the curve here yeah as you are i was really into it then and then it was what happened to everyone instagram came along it's like oh no this is where it's at like you can actually post images

see them in here you're not limited to just 144 characters or whatever the number was at the time and it was just and it was obvious like Instagram exploded you know the numbers like prove that and then over time I don't know it's just I've gotten I mean I've been off of Twitter forever so it's like I'm clearly not the audience there, but the Elon stuff definitely wasn't helping for a while either. I thought so too. I thought that too. Yeah, there's a lot of people checking out there, but I think it will be interesting to see.

I don't know. I think he's just like eroding so much trust in a lot of people. He definitely has some people that are really into him, but I think he's not helping the brand the way he's trying to be the spokesman for it because he's so polarizing to so many people. I agree with you. I would say this and give you data to protect Mark Ripadoe.

Cause I bashed him so hard so far this episode, but not really. No, not really. Um, so it's interesting. I think Instagram, what do I know? But i think it gives brand awareness but if i to this day look at sales conversions from x it's much higher much higher like 50

higher like people on instagram want you know quick little reels about how you should squat people on x like watch your product and they go and they buy um so for me that's why i invest so much time over there because the return on spend is better and it's not as good as youtube but it's better than Instagram. Whereas like, what's, are you saying proportionally or is a total number for you? Total,

like 30, 30, 31,000 Instagram followers. Yeah. 5,500 X followers. The 5,500 produces more like, and it may not be the actual 5,500, but X produces more. And that's where it gets weird with social analytics because it's like, well,

maybe someone follows massonomics. Right. They could, they could see it forever and then just go one day and type it in. But at some point have to say hey the numbers that the internet's giving me this is what is actually happening and x people tend to buy more youtube people buy the most x by second instagram buys third in our small demographic of all we see yeah yeah no it's interesting i know it's i tag sd massonomics all the time. No one ever replies. No one ever comments. No one's home. No one's home. I don't even know if I know how to get in there anymore. Should get in there.

Locked it up and threw away the key. We had it back in the day. Something happened and we ultimately decided just to delete it. I think it was after the Ronnie thing. Yeah, it was. They were nice, but they're like yeah it was just uh they were nice but they're like just remove every post you've ever made that has ronnie stuff in it we're like uh and we're like well we're not really using twitter anyways let's just delete twitter so we don't have to scrub what's in there uh like we did through instagram where we deleted everything

so we just got rid of that twitter account altogether and then grant you talked me into it a couple of years ago. Maybe it's been even that long. I think it has posted a few things. You came back for a minute. So I'll tell you, I'll tell you my thought on this and not to ruin overrated underrated, but like my thought is always,

you have your druthers. Thank you. Thank you. This would go for my druthers. It's going for hours, but I'm always just like when we make a reel like it's always first on instagram and i'm like oh did we get it up as a youtube short did we get it up as a tiktok do we get it up on x and my back thought is like yeah it's a pain to get it up on all these platforms but i made it so what do i have to lose and i think you didn't say

facebook in that equation i didn't yeah i'm anti zuckerberg uh i try to do some facebook stuff but but i'm bad at it but i didn't say snapchat in that equation either i didn't that's tanner's domain um but i do think x is worth maybe i'm wrong but i think x is worth your time and i had a guy tell me he was a gym member and he told me like this is like from the coaching side of our business that i don't want to say i don't focus on but i don't advertise as much and he said there's a bunch of people talking about how to lift with the starting strength method on X or at the time Twitter and yeah they're all idiots like if you just went on right and talked about it somewhat knowledgeably yeah you would grow an account and so I think my personal is like I don't know

8,000 something like that um yeah I don't know i want to see massonomics on x your uh crew member sam ground strength zero out of idaho he crushes it on there big sam you former massonomics gym member he's got his so does he have a following on there oh like double mine i think he's like 15 20 000 yeah huge like Yeah, huge. It's like, what does he post? Like, what does he put on there? He just, so that's the thing about X. The thing I like about X is it's like, it's like a billboard if we knew anything about him. It's just like drive by, like Instagram, as Tanner knows, posting twice a day.

What time did I post it? Is the thing trending? Is the sound trending? X is like, here's a guy struggling with 500 and everyone likes that. And you could post it at midnight. And so he just posts, but are you saying he's posting just text or is he posting?

No, no images and videos from people from his gym, from people. But, but it's not like there's no thought. I mean, I don't want to say there's no thought put into it, but like,

let's say you're his gym member. He's not curating. He's not, he's not texting me like i text tanner do you think this meme will work he's like here's a person dead lifting 200 pounds and then he's just like tommy joined the gym two months ago had never dead lifted more than 95 here he is with 200 like simple stuff. And he crushes it. Like, he was at Massanomics Gym, remember?

Yeah, dude, he crushes it. And he tags us all the time. He's, like, great for us on X. We love Sam. He was doing starting strength when he was there. He was a pitcher, a baseball pitcher for Northern State University. Go Wolves. Yeah, love them.

Shout out. He's a supporting member also not surprised triple shout out guy um good guy he is he is he is a good guy he calls them uh what does he call him he calls them like uh vertical hoist every time he deadlift okay he's like just another vertical hoist and he'll deadlift like 500 and they're like people love it yeah you know my thing about the here's my little take on x or any of the social media platforms is it's the problem i run into tiktok and it's the problem i started to run into with x is i use instagram yeah so then i feel like we do out well on instagram because i use the conventions and the right the

language and the right like i i get i feel like i get the entire community and anything i like i do like my square body story today right right like i get what's going on there basically like i know what people are like i get get the whole culture of the platform. When I go to X or TikTok, because I post on TikTok a few times a week, but I don't use TikTok. So then when someone does maybe randomly comment on one of our posts, I'm not there engaging. I might get to responding to it at some point in time,

but I'm not like, I'm not a user of it. And I think that, uh, I think it knows that. And I think like, uh, I'm not saying you're penalized, but I don't think you're, you're not favored as well when they know you're not actually a user of the platform. And I just, I also don't know how many, like when it sees your account show up for one second post right and it's like yeah we actually don't need to favor this account in any right right i think that's that would be a theory i have on uh that so i think you gotta to a certain extent at least you need to actually use the platform also you need to do it to have an idea what the hell you're doing yeah too like that like um that's part of it but no i think that's that's kind of like i agree yeah i agree with you 100 because i feel the

same way on tiktok like when we make a good reel i go at like we probably post on tiktok twice a week most time because i forget yeah but x yeah maybe i'm just more of a user of x like that's where i get my news like i don't watch news i don't see that's what you use it so then you yeah yeah yeah well and since you use it then you say it's where you get your news you're following accounts that are also doing good things and you see like but then i get ideas on instagram of just where i'm like i'm following something completely on lifting related but i see them do this thing and then i'm like ah how do i use that for massonomics yeah you know like and because you use it i mean you're you're actually engaging with the community and writing and replying to other people too though right because that would be yeah i mean are you literally

just showing up and posting and it's like a one-way thing so on the strength co i i really am like on the strength account i'm literally like it's like a one-way deal but like but i never miss so i'm on there but i just i just go on and i post and on the stranko account just like like tanner's way better than me on instagram like i look at i sometimes i'll just grab a massonomics post i'm like tanner responds to all these things yeah i don't and i and i look back at like one a stranko post that did well i'm like i didn't respond to anyone like tanner's way better right um so on the stranko it's all one way but i will reply to things um i'm talking about on x but

but yeah i don't know like you definitely have to be but I, I'm glad you gave me my druthers underrated. Everyone go to X. I think it's a great platform. And follow the circle too. It's actually at the strength underscore co and everyone loves to send me the account at the strength co, which has 10 followers and I've messaged them and emailed them no less than a hundred times asking if I could buy the name and they've never replied because

the person's dead. So it's on, it's the strength underscore coach is what it is. Let's keep playing the game. Uh, overrated, underrated. Uh,

now I, in South Dakota, we usually just call them hats. I don't know what you guys say in South Carolina, but underrated or overrated cowboy oh you mean a hat yeah in south dakota we just call them hats but like a 10x if we weren't specific that would be a specific did you like my storage does that work in your uh in your 69 where did you have them exactly so i have an extended cab which i know you have a ford cab But in my Silverado, oh, look at this. Trey's going to be so happy.

I can't really do it. Usually my hat's here. I can't really do it with my headphones on. But we get the idea. So in my truck, in the back seat, there's like the headrest. And then there's like where the plastic comes out that meets the window. And so you put the hat there. And in South Carolina, we just call them hats.

And where I literally wear my hat most is when I'm fishing. Because I actually want to use it for sun protection. So I've stopped bringing it in and hanging it above me on the horns, and I just leave it in the truck. And that's the photo I sent you the other day. But, yeah, it's just that. So I need you to explain something to me. I've never had the privilege of being to upstate South Carolina

or even South Carolina for that matter. We could change that. I know. I hope we do someday soon here. And okay, so paint the picture for me because when I think of South Dakota, it's not unusual to see someone wearing a hat, you could say.

And I feel like they fit kind of like the mental image of what I would expect that person to have on. But like in South Carolina, is there a large farming community in South Carolina? Is there like cowboys in South Carolina? I'm not sure what the cultural vibes are in South Carolina. Well, as Tommy, as we said before, we just call them hats.

So a cowboy doesn't have to wear them. No, when I wear a hat around here, you definitely get comments. Everyone's not... Like it is a bit of an oddity. Yeah, yeah. Okay. comments everyone's not so like it is a bit yeah yeah okay but it's not like if i wore a 10x because i don't want to say cowboy hat because we just call them hats but if i wore a 10x in boston everyone would look at me and that i haven't been to boston either but i would totally expect everyone would be like who's this hick but here they'd be like oh maybe an old-timer they'd think of show me like but like

they wouldn't it wouldn't just a picture i actually i actually think it would be how probably you wore in south dakota like if if tanner were like no one wears cats hats in south dakota right like day-to-day basis um some no you do if you like went to menards you'd see you might see a couple guys wearing a couple yeah yeah because there's plenty of farmers there's ranchers there's a lot of ranchers so i bet there's a ranchers that you'd see them happen i mean they wear them every single day of their life i I bet it's a little less here, but there's a bunch of, it's like people that farm

that want some protection wear them. So it's not, like I wear it down Main Street. Like if Diana wants to go on a walk, and I'm like, oh, are we walking all the way to Unity Park, a mile and a half down and back? Oh, I'm wearing my 10x because like i'm gonna get burnt because i hate putting on sunblock but i don't want sun damage yeah so i'll put it on and no one like maybe one in 10 people look at you and they're like oh he's wearing

that big hat but they don't actually think about it right right um yeah that's kind of how i just explained it okay yeah i just i wasn't sure because I'm like, it's like the South, so I don't know. Maybe everyone just wears cowboy hats. Here in South Carolina, we just call them hats, Tommy. We just call them hats. Yeah, yeah. When you go West River,

which you will be West River, South Dakota when you fly in. Should I bring my 10X? Oh, West River, South Dakota, there's like 10X the percentage of people wearing cowboy hats. I mean, you could stop into some gas station. It is very much ranch country. You might be the only guy. Like, you could stop into a small town gas station. You might be the only guy that wouldn't have a cowboy hat on.

So, again, not to hijack overrated or underrated, but, like, when you guys do. Druthers. Yeah, druthers when you guys do the arnold like what we say in the marine corps ars after action reports after action yeah they do action you put in all your notes and one of our notes was everyone wears a 10x because like trey oh yeah top got the most interaction and it was just because of their hats and we were like oh next year everyone will wear a hat like that and then you say people walk by and be like oh we really like your guys's cowboy hats and you say well we just call them hats we just actually can buy one and it has a photo of a 45 on the inside oh yes and now you're talking you know

huck finn's gonna have a beer helmet to sell this next year. Oh, I love that. You need a cowboy. Yeah. Big Huck fan, fan 42. You guys are going to go over so far in your recording limit this episode. I'm sorry. He and he and my wife have the same birthday.

Oh, happy birthday, Mary. They're kind of the same person when you think about it. On a Facebook post of my wife's, Huck said yesterday, he goes, I didn't realize Mary and I are twins. With the twins.

I was like, oh yeah, I guess I never thought about it. Her maiden name was Finn before I married her, but I never put two and two together. So, like, 8 a.m. the other day. Wait, was her maiden name really Finn? No. I like 8 a.m. the other day.

Thank God. They're not twins. And I was like, happy birthday, Mary, on our group chat. And I was like, how did you know this? She's like, the only social media platform you're not on, Facebook. I was like, I'm glad you're not on, Facebook. I'm glad you're there, babe. See, I feel like happy birthday wife posts,

like that's what Facebook's catered for. Taylor made for a post like that. That's their bread and butter. Yeah, that's their bread and butter, just like BWTax. Okay. Overrated or underrated? Floating dry flies can you specify i'm a new fly fisherman no because i don't really know anything more it's just something i googled about it doesn't actually it doesn't almost it doesn't actually

make sense like a method it was almost like a method. It was like floating dry flies. I would say underrated. So here's the way I fish. A lot of fly fishermen, I'll keep this really short, tie on an indicator, which is like a fuzz ball that you spray with stuff so it doesn't sink. And then they put, tip it, it's called, beneath it, and they sink the bottom fly. And so they use the indicator to see if it moves and then this hooks at the fish it's almost like a bob like a bob but they call it an

indicator because it's fly fishing and this is like super technical it's like it's way fancier than just like a lame old red white it's like a it's like a low bar squat so there's another thing called dry dropping which is i think what you're asking about, where you put a dry fly on the top, a big one with a hook, and then off the bottom of that hook, you tie your tippet, and then you put a nymph, meaning a fly beneath the water. And that is what I fish 90% of the time because when you go into the river,

you don't know until you've been there for a while, are the fish rising are they eating on the bottom and so my thought is like why would i have a bobber on the top when i can use a fly as the bobber and if the fish decide to rise i can also maybe catch a fish but i'm not an expert but yeah dry dropping is dropping is, uh, underrated. All right. How about ice fishing? You ever been ice fishing?

I have. Have you? Underrated. Did it in Maine with Mike minute with Mike Minigal. What I found out was that if you can skate and I fish ice fish, it's way better because you poke the holes in the ice, you put the flags up and then you don't have to do anything. And he was on skates, and I was in shoes, and we had hockey sticks, and we were, like, kicking a thing around, and he was having way more fun.

And then you just wait for the flag to go down, and then you run over there and you, like, pull it up. So there's, like, it's completely different than fly fishing in my – I've done it one time, in my opinion, because you don't really have to pay attention. You just wait for the flag to go down. So you basically put it in and then you hang out and drink brewskis until the flag goes down. Yeah, I'm not having.

Drinking brewskis, say no more. Say less. I've done an extensive amount of ice fishing, but if I saw you ice skating out there, you'd be the first people I ever saw ice skating. Oh, really? Yeah, like that's kind of a rarity. You don't really see ice skating out there, you'd be the first people I ever saw ice skating. Oh, really? Yeah. That's kind of a rarity. You don't really see ice skating on the lakes around here.

Typically, it's like frigidly cold and everyone has a big shack. Yeah. Like they're inside of. Drinking whiskey. Like with heaters. Yeah. Yeah. Something like that.

All right. Last one. And we saved the best for last. Overrated or underrated? Aberdeen's Mall. Lakewood Mall. Actually, what does it call it? It's not Aberdeen. It's been rebranded.

Yeah, I'm going to call it the Lakewood Mall because that name's stupid. It's the Lakewood Mall. Do you want me to answer this honestly or try to get people to come to Aberdeen this July? No, I think you have to answer it. And keep in mind, you might not know local perception of Aberdeen Mall, but it is rated very poorly, even amongst all locals. Like, the mall is known trash. Like, everything about, like, I haven't heard a human being say anything good about the Aberdeen Mall in over 10 years. And that's including all Aberdeen natives who, like, I'm around a lot of people that, like, don't openly trash everything about Aberdeen.

But they do trash the Aberdeen Mall. Like, Tommy, maybe I'm wrong. No, you're right. That was maybe the most common ground you could ever find with someone is to talk about the quality of the mall parking lot. Oh, yeah, there was a sinkhole out there. That just get people going. That was something everyone could rally behind. Yeah.

So, trying to think how to put this politely because I love the city of Aberdeen. I don't think you could say anything bad enough about the mall that they haven't already heard. Okay. So, if I wanted to go to the mall, I'll put it to you this way. My wife's having her first child. If I needed to buy baby clothes, I'd never go there. I actually don't even know if you could find baby clothes there anymore. I can't, which takes me to part two.

I don't know how else to explain this but if you've ever seen donna the dead when i walked into the mall i'm not like content grant has been here he's coming gone i've told some truth when we talk about the chevys and fishing content grant was gone that was real grant everything else was fake but when i walked into that mall i literally thought this is donna the dead like i i honestly thought someone might come out with a gun and try to kill me um if there was a little more crime in aberdeen that definitely could happen so it's just not enough crime for there's no not enough criminals i think there's a lot of people that like spooky stuff, which would make me say it's underrated.

Like, it was an experience, and it made our Aberdeen experience. That's a good twist. It made our Aberdeen experience because we did lift our Levisi. We lifted stones. We had a good time. We left, and then we were like, why are we here another day and i texted tommy and he was too cool to answer me he's like i'm at the pool i'm like so what should i do he's like brother you just gotta chill and i was like all right and so we went to pounders and we left and

we went to the aberdeen mall but we didn't know we were going to the aberdeen mall we thought we're going to the movie theater which we were and we watched barbie which i would have never seen had it not been for the lift hard live easy classic and then we came out and connor was like what is this place we have to walk around and uh yeah yeah underrated you gotta go there and then storyland yeah Yeah, Storybookland. You know what I mean. Storybookland's actually good, though. The mall is terrible.

Although, 20 years ago, 25 years ago, the mall was a cool place. Well, you can tell because it looks exactly like that. The way it looked 25 years ago is the way it looks now, except there was people there. It'd be freakishly weird to travel back in time and be like, oh my God, there's people here. What is this? Wild.

Money being exchanged. The Walmart used to be attached to the mall. There's a Walmart in there. JCPenney. Sears. Burr Burgers. Sears and Roebuck. Every cornerstone you could ever look up. Did I pass?

Tommy? We're tallying up the votes right now and it looks like you did pass overrated under so we will air this all right good excellent so that's your three for three keep up the good work you guys have me on yeah what uh what else do you need to get out there i don't know if this i don't know if this works because i'm like halfway a podcaster, but if it does, it'll be funny, so let me try it. Okay. Loved about BW taxes. You know, you could be someone like me. I have a W-2 job still.

You know, got to support the wife, the kids. There you go. Kids, you know, there's child tax credits. You know, the government has really created a wild maze that is income tax and loopholes and all that. And that's what the folks at BW Tax, that's their bread and butter. I mean, that's what they're known for and what they've come to be so excellent at. And that's why, you know, you could talk to them remotely.

So excellent, Dad. And that's why you could talk to them remotely, even if you're from some place in the sticks like western, northeast, South Dakota. You can still talk to a warm body at BWTax. It's not a bot. It's not a chat GPT service. It's real people there providing a real service. And that's what I love about them at BWTax. BWTaxLLC.com. Yeah, that's what I like. That's what I love about them at BWTax. BWTaxLLC.com. Yeah, that's what I like about them.

That worked. I know you guys talk about this whenever you play this one, but I still, every time I hear the laughing, think you guys are laughing at it for the first time. I thought even right now when Grant was laughing on the recording, I had to look up and I was like, is Grant laughing? And I'm like, oh, no, that is the recording. oh no that is the recording i think that every time it's old it's a great ad read so that is a ad read from the okay podcast about their sponsor bw tax so yeah bonus if you notice ads for

everyone listening yeah yeah sorry if you're listening and you're you're someone that uh does in fact uh pay taxes to the federal government or even maybe your state government, check out BW Tax. BW is a hell of a guy. You know, they're providing a real service there. And he might be from South Carolina, but he can help you out whatever state you're from, whether you're upstatestate downstate uh wherever it is bw tax check them out what's that website again i just it's so stupid but it's so funny yeah oh man yeah anyway yeah all right uh Oh, man. Yeah. Anyway. Yeah. All right. Should we land this?

Should we land this bird? Way too long. All right. Well, we're going to see you in 40 days. 40 days and 40 nights. Yeah. It's not just a Josh Hartnett teen mob movie. It's not just a Josh Hartnett teen throb movie, if that's who's even in that movie. It's not just Tanner's favorite Josh Hartnett movie.

Hey, if I was going to say anything, I'd say it's been a while, and I can't wait to pull one of the old vice. We'll get the vice warmed up as we speak. Next time you're here, we'll be getting a picture together in front of a giant Strength Co. billboard in western northeast South Dakota. Yeah, big shout-out to all the coupators. I love the Strength Co. puffy coats hey thanks thanks grant all right see you guys well did you finally get rid of that guy finally got rid of him

real you know some guys really play the druthers game. I mean, come on, Grant. He was really druthering it up, wasn't he? No, that was good, though. Yeah, good. Good ep. Good ep. Good interview. We knew what we were getting into with Big Grant, didn't we?

Oh, yes. Oof. Tommy, what do you think? What are we going to talk about here? We actually recorded for quite a while there. We have recorded for quite a while. We should probably read an ad quick. Okay. Let's see.

Make sure to check out Juggernaut AI. Grant even mentioned Juggernaut AI. Tommy's been training on Juggernaut AI. We talked about his 410 triple squat and we talked about him having a big RPE 10 bench coming up here. Are you officially in the peaking block or are you... Nope.

Almost in the peaking block. This is the last week of, well actually technically next week is the deload week of the strength block. So technically peaking starts in about 10 days, 11 days. Okay. Well, what we're alluding to, what we're talking about is the phasic structure that Juggernaut AI programming provides.

You can set your meet date or your testing date like Tommy has and a lot of other lifters at the Lift Hard, Live Easy Classic have. So we're about five weeks out from that. So a lot of them will be entering their peaking phase where Juggernaut AI is guiding them towards hopefully hitting some PRs. So check out more, find out more at juggernautai.app. Make sure to use discount code MASSANOMICS. That's what saves you 10% on that membership.

And this episode is also brought to you by barefoot shoes barefoot shoes have been our favorite shoes to wear in the gym and uh even out and about for the last several years if you head on over to www.barefoot.store you can check out the best selection of barefoot shoes available they have options like the the Ursus Suede available in low top and high top, as well as the Kodiak boot if you need something for work or some more rugged terrain. And they also have the Oso, which is their slip-on if you need something a little more comfortable that you can just slip on and off. But for real, Barefoot shoes, we've been wearing them for several years. We love them. You should get a pair for yourself. And if you head on over to barefoot.store and use code massonomics you can

save 10 on your next order that's barefoot.store code massonomics will save you 10 thank you barefoot and also barefoot is going to be at the lift hard live easy classic so they support us in that way as well and we are deeply appreciative of that. Excellent. Training update, though. Yeah, 410 triple squat. Looks pretty sweet, huh? 410.

Yeah, that was I was pretty surprised because it was probably three weeks ago or whatever it was. The last time it had me build up to a heavy triple and it was like 385 um or three might have been 380 or even 375 yeah i remember the time thinking that seemed pretty hard and i thought oh the next go around it'll up at 10 pounds but no it upped it 20 to 30 depending on what the actual number was and so like it knew what to do uh when i saw that number i'm like we're going four plates today really it has been a while and i wasn't i wasn't sure if i had it in me honestly i was i was kind of feeling some anxiety around that one i was i was not uh i wasn't sure if i was mentally prepared but i had to trust the process i had to get it all together and uh you know when i was done it was definitely not an RPE 10. It was probably an 8.5.

Yeah, it didn't look like a 10. Yeah. That's a good sign. That's also the first time I've had to really go for a squat alone in the gym. And that's also a different feeling too when you're really going for it alone. Because normally when I'm going that route you know i've been in massonomics gym and there's almost always a person in there if not three or four that one are psyching you up getting you ready to go they're also there to spot you like there's

just this whole thing so it's uh i had to kind of flip that switch uh for inside the gym but man you forget you forget. You forget, like, finding that extra gear. It is fun when you go there. Yeah, there is an extra gear sometimes, too, isn't there? It is. It is. Because you're actually like, okay, no, we're going to turn the music up here. We're going to get psyched.

The trick to having an extra gear, though, is not going to that extra gear all the time. Oh, no, that's the thing. Because if you go to that all the time, then it's not there when you need it. Then you don't have the extra gear. But when it's like, I didn't do ammonia either. So I didn't do any ammonia, but you know, you get the music going a little louder than you normally do. You just, you're a little more focused.

Actually, you're a lot more focused than you normally are. And you're just really psyching yourself up. And you're like, when you get done, you just go, man, that is fun. Because there's not a lot of times in life where you get the adrenaline going like that and yeah yeah it was it was a good time so uh yeah you're deadlift too what did you do 455 for a double or 45 for a double what'd you mark that because that looked really easy like that didn't really look hard at all it didn't and that's what i just have to get through my head is that no matter what on deadlift in my head it feels like i'm dying and it's the worst most uncomfortable thing ever

i mean that looked like what did you even mark that i'm guessing i think i marked it as an eight yeah and i don't even know if it was actually i probably marked it as an eight and a half i believe i can tell you here i marked it just looked like the second one looked exactly like the first, and then neither of them, like. I marked it as a. Actually, I marked it as a nine and a half. Okay. It was probably a nine or an eight and a half, really, but I'm just so just not used to going after heavy deadlifts.

I mean. And rather be conservative on that. I just deadlifted four plates for the first time in like six years, like a month ago. And now I'm doing four 55. And I remember thinking, going into this, like,

I don't know if I could hit four 50 at the meet. I think I'd be happy with that. And then I just hit a pretty clean double of it. So it's like, I don't know, maybe close to 500 is there. That's what it would seem like to me. I,

after watching that, I'd be surprised if you couldn't do 500. Honestly, I know it's, that's just a lift surprised if you couldn't do 500, honestly. I know. That's just the lift I have like the least amount of confidence in. So it's always, I'm just like keeping my expectations in line. Right. But that's the smart thing to do.

Yeah, I'm going to take whatever it throws at. Yeah. There's not too, like if this was my same scenario and I was 26, I'd be like, 455? 550 is just around the corner. That's what I was just going to say. Then you don't even, you just like, for some reason you skip 500 and you're like, right. Four 55, five fifties just around the corner. I was just going to say, then you're, you don't even, you just like, for some reason you skip 500 and you're like, I can do five 50. You know, if five 50 is not there in a month, it's going to be there in the next three months. Like that would be my mindset. And that was my mindset at a certain time. And I'm just like, you know what? I'm just going to take what it gives me. And, uh, it's a,

it's a much more enjoyable way to go through, through the process. Yeah, it is. But you also hit some, hit some big lifts today. I saw. Yeah. I had a, I had a squat today and there was nobody in the gym. So I kind of, as you're saying that I'm like, oh yeah, that's what it was like today. And I did, it was a really hard set for me. So I did really have to, like, I had to get way, you know, I was way more mentally stimulated

for that than I am but it's fun to do that sometimes isn't it is fun to do that sometimes and especially then to get it and be like yeah oh that was you know so that's 100 that was my thing like walking away i'm like oh yeah here we go like i forgot the feeling yeah it is a good feeling it's then like and also if your body isn't breaking when you're doing it that's actually my first thing is when i rack it like as it's coming up i'm thinking i'm feeling good i'm feeling good i rack it and even then the first step away is like does everything still feel intact right yes okay we're good here we go and i actually like i i had a fairly heavy deadlift

this last weekend too and so i wasn't it was really nice because i wasn't going into the gym feeling perfectly recovered even like not injured but just like like i'm like i'm just like training is hard right now like my training is hard because that was the exact scenario for me is like i had hit that 455 deadlift like two days before something it's like yeah it's piloted on right now like things are getting tough right and can i rise to the challenge here then you still hit it and then you're like you're like yeah i mean it's a strain but like i'm not hurt like you get done and be like i got it and i don't feel like that much more crushed than i was before you know it's just like that's that's the good

feeling it is it is because it does release you do start to feel, I think I'm starting to see the plan all coming together. Like it starts to give you that feeling of, yes, this is all actually working the way it's supposed to. Yeah. Yeah. That is a good feeling. So your bench will be an RPE 10 for what? Is it a set of three?

I think it's a triple. Let me look at it really quick. I'm pretty sure it's a triple though. I'm going to look at it really quick. I'm pretty sure it's a triple though. It is a RP. Yes, a triple. Okay.

I'm guessing though that that might be like in the low 300s. That might be like. That's what I wondered if it would be over 300 then maybe for you. I mean, I tried to do a full set of four at 295 like a month ago. And I would actually be surprised if it was less than 305 so that might be so that'll be a good thing yeah that'll be fun to see a bunch of people you'll be hitting also that one's like already i actually haven't put any thought into that and i'm like god damn when i tested out on juggernaut like two years ago my that was the truest like rp10 i've ever had it was a 315 on my bench on that day right and that was it like that was the truest like RP 10 I've ever had. It was a three 15 on my bench on that day. Right. And that was it.

Like that was the max three 15. And so this could be pushing me closer to that. It'll be interesting to see what happens on that. Yeah. That'll be good. It'll be fun to see. Yeah. Are you,

do you know, are you going, are you having like a heavy day or what are you thinking? Yeah. As long as my body is cooperating, I want to do a, I would, what I would probably say,

I'm going to do a set of five dead, a top. I want to do a top would what i would probably say i'm going to do a set of five dead a top i want to do a top set of five deadlifts off the floor at like an rpe9 okay so like real a real just straight up conventional deadlift here yeah i'm just going to go straight because i you know i've been i've been training the 18 inch elevated deadlift deadlifts yeah my deficit uh block pull deadlifts but even before i do those i'm i'm always doing off the floor deadlifts yeah my deficit uh block pull deadlifts but even before i do those i'm i'm always doing off the floor deadlifts first oh you are yeah and i on my block my 18 inch pulls i only do one top set okay so you're just kind of almost treating that like an accessory yeah that's like my that's after my off the floor deadlifts because i i ultimately believe

that is not building strength that is not a strength builder like i'm building strength from my off the floor deadlift it makes me stronger for all my other movements and i just trained that one set one top set a week on that 18 almost just like for for the sake of being proficient at yes because there's a technique component to it. Yeah. Oh, there is big time. Like, there's a lot of, like, little cues that I think of differently than I do off the floor deadlift on that, and I am getting better at that little shit.

Well, yeah, because what was that? Was it, like, 635? Yeah, I did 635 for a set of five, I guess. Is that what it was? And that's got to be up there with, like, I mean, have you moved many sets like that? I mean, I don't know if you've pushed block pulls a ton no i never have that's definitely like the most i've done on a block pull but i've never but just for yeah weight in your hand though that still is

a lot of uh it is to be moved over a set and it is funny like that's just i haven't gotten that much stronger but i am just getting more used to that movement because i know like oh that first one is gonna to feel, especially with that much weight. It's going to, I'm going to have a, like, had I not been training it for a while, I would have done that first one and be like, Oh my God, I'll never get five. But because I kind of know what I'm doing there and the week before I did 600 by five and like, it's like a progression there. I'm like, no, actually this is probably, I can do this. It's just like going to be hard, but I'm like, it's just supposed to move. Like, it, actually, this is probably, I can do this. It's just like going to be hard.

Yeah, you just have to, like, it's just supposed to move. Like, it's just supposed to feel like it's bad, kind of. Right, exactly. And then, like, I get through it, and I'm like, oh, yep, I did it. But, like, that one there was, because it was a decent jump and stuff like that. And that movement in particular, it does take me some getting used to. But my point going back, I'm still building my strength for my off the floor deadlifts i feel that's for me like that's where i that's what transfers over to like everything else i do whereas this i do not believe is a big builder

of strength if you got to 750 for sets that your conventional would just be shooting up no i don't think so so so i'm gonna just not worry about that uh elevated one for this one week and i'm just gonna try to use the environment to pull one heavy set last week i did two by five two by five at 545 so i want it to be more than that but i don't really know what that number is it'll depend i'll have to see what my what's uh what's six plates that's 585 and that would be a great that would be a great number i just thought intelligent number for me to go and do is 565 like i know based on my progression that's what is the intelligent number but already i'm like yeah but 585 would be sweet big sweet set of five for me i've done it before and I've done a little more than that before for a set

of five, but I'm like, that's one I would like to get, but that is, and I do think I might be able to, I'm just not sure if it's an intelligent, right? Yes.

Like if I, like what the cost. Yeah, right, right. But if I'm feeling amped and if things are moving, I'm probably going to say screw it and go for that. But if I stay smarter,

I won't, you know, like that. So that's, but I do have that thought in my head, like, I'm probably going to say screw it and go for that. But if I stay smarter, I won't. But I do have that thought in my head where I'm like, yeah, 585 is just on the fringe of not what I should be doing for that set that day. But it's tough to not want to do something like that when you have the opportunity. But that is the thing you can say is that you can feel it out in the day.

Right, and that's the way i play that anyways when i say well i want it to hit like a nine and maybe i'm feeling awesome and feeling amped and i'm like i think you're talking about auto regulation over here that's right exactly exactly rpe i'm like if i feel like complete trash like absolutely freaking awful maybe it's 545 again even though it moved smooth last week but if i i more so think the sweet spot is probably about 565 yeah and that's for me one thing as far as feeling it out is the variable of weather has just changed so much in my mind of how i think i'm gonna feel that day and now now that i got my trusty fan from Menards, and I have that thing cranked to full blast.

So when I went out to squat the other day, it was 84 degrees. Luckily, the humidity was pretty low, but it was 84, which is up on the higher end. We haven't had a ton of very warm days yet this year. No, just getting there now. Yep, just getting there. And that was definitely on the higher end of days I've had in the garage. And I'm like, this is warm. It is for for sure but i cranked the fan to the very highest

do you feel like you were sweating like as well as you warm up or this well yes as soon as i was if i didn't have the fan on me and i just figured up like normally i like to walk around a lot while i'm lifting i just like to keep moving um but the entire time if i i would just actually had the fan pointed on me at all times you just stood in front of the fan and I actually never really I was very hot at times but I never was sweating because I always had a full blast fan okay within like two feet of me and like if I ever had to do something I would just turn the fan so it's pointed at me over here and then when I was gonna lift I had the fan pointed directly at where I would be when I was lifting so I pretty much

never left the fan I was in front of it at all times and I stayed fairly I when I was lifting. So I pretty much never left the fan. I was in front of it at all times. And I stayed fairly, I mean, I was never like, I was actually, when I came in, I didn't have like a shirt that was drenched in sweat or anything. Okay. That's why I wondered if that's what it was. But I think the fan just keeps enough air moving that like it's evaporating and I'll sweat off you the second it happens. Did you lift today? I did not lift today. Okay. No, that's what I would have wanted you to do. Because today was very muggy when I went up. Because when it rained so hard here, so there was so much humidity in the air.

Yeah, when I got done with work and I went outside at 5, I just thought if I was lifting today, I actually would be in trouble because this is intense. But no, I think I'll have the weather avoided the rest of the week because it looks like it's cooling down maybe a little bit, I think like in the high 70s, and I'll have like a deadlift day, and then bench is just whatever.

It's not as taxing there. Yeah, having that fan, I'd be screwed if I didn't pick up that fan. That's an absolute necessity. But do you think with the fan alone, as far as the summertime goes, like 90% of the time, would that be just fine? I would think so because, like I said,

I think the temperature in the garage is at 84, and we definitely will get days that are over that, but it's not like every day from here on out it's going to be over 86 degrees or over 88 degrees. I think our average temperature in uh like july for is like 85 yeah and and there are the average isn't like 93 around you know right and that's there sometimes and that's in july you know like right and so right that's what i mean like our hottest month yeah like the average is like 86 and i also do have the flexibility where i was like if it actually does look like

it's starting to get like bad because we could get like that weak stretch where it is like 99 degrees. We could. And if it gets there, I'll just lift. I'll just go in and lift at 11. Right. You know, I have that. Like I like now. You don't have to lift at 2 p.m.

Right. Like lately I've been lifting at like 330-ish, which is. Because even on a day when it gets to be 100 degrees in the morning or whatever. Yeah, I'll just go in the morning. It's not. Yeah. But also like pretty soon here I'm going to be in hundred degrees in the morning or whatever, it's not. Yeah. But also like pretty soon here, I'm going to be in a peaking block and like your volumes non-existent.

You're kind of just sitting around waiting to do a single or a double. Right. And so you're not like, you're not getting that sweaty throughout the process. Yeah, that's true. What else do we want to talk about this week? We're over actually where i catch i mean this

is a pretty damn long episode at the moment we have a lot of things in here but we could just totally leave these till next week again yeah i think we better at this point yeah so for the sake of this not being a three-hour episode unless you want to do a three-hour episode nah i don't gotta watch my recovery you know yeah i know i know we end uh one last note lift hard live easy classic is coming up in about 40 days less than that and we have been getting shit ready and i'm not uh saying that loosely i know we talked about it last week it's been another week so far already of just getting shit ready and we got so much cool stuff planned for anyone that's coming like it is gonna be

awesome like from an award standpoint we just ordered four more special awards that we didn't even have last year that we we uh are utilizing uh stuff. Local artisanal awards. Yeah. And that really fit the vibe and the theme this year, and I'm stoked. It's just one more cool thing that people get. We joke about lifters getting way too many awards and stuff like that. Our meat, there is such an excessive amount of awards like that is every year i want there to be more and more awards that it's

just like i got like seven awards this year if they weren't so cool we wouldn't have to keep making them but there's just so many cool ideas we also a little teaser about the Massanomics Hall of Fame. I think we finalized what the very special ring of honor, the 15 checklist Hall of Fame member. We're going to have our first of those this summer at the Lift Hard Live Easy Classic is what it's looking like, the first one. It's not official until the haze in the barn. It's looking like we'll have the first one and we do have the official award is now, I think, finalized and should be in production.

It is different than what we first alluded to. We upgraded it because, yeah, we realized just how special it is. It's definitely more expensive. That's for sure. Yes, it's like 25 times more expensive per one like probably realistically but that's how rare and special we think it is and uh a plan roughly is uh the friday night party hopefully we get to present that award along with anyone that's that's coming that's just hitting their 12 uh achievement mark to present them with their, their special hall of fame cup.

But hopefully that 15, that one member that's going to hit 15, we should have that pinned down too. And I'm excited about that. That's going to be fun. All right. Is that enough shit then? I think so.

All right, Tommy, where do they find you at? You can find me at Tomahawk underscore D. Make sure to leave us a five. It's not quite enough. I want to make sure to tell everyone to leave us a five-star review on apple podcast and even more importantly go subscribe to the massonomics youtube channel new videos every single week from now until eternity just like the new podcast every single week

you can follow me at tanner underscore baird but just make sure to follow massonomics at massonomics see ya Make sure to follow Massonomics at Massonomics. See you.