Massenomics Podcast - Ep.130: The Role of Social Media in Strength Sports

Episode Date: October 1, 2018

What do we love, and what do we hate about social media?  We discuss how we utilize it for Massenomics, and we talk about some other companies and lifters that we think have it figured out.  We also look into our crystal ball to predict changes with Instagram in the coming years.

Welcome to Massanomics, the world's strongest podcast. Find us on Facebook, Instagram, and Twitter at Massanomics. Make sure you go visit massanomics.com. There you'll find the rest of our powerful content. While you're there, check out our store and buy yourself some of that sweet Massanomics gear. Welcome everyone to episode 130 of the Massanomics podcast. Your hosts are here, Tanner sitting here, and then Tomahawk underscore D to my left. What's up?

Not too much. What's happening? These people don't know it, and they would never know it without me saying it right here, but we've said that three times now. We may have had a little technical difficulties leading into this. I got a lot of practice on that beginning, and I still managed to stumble. That was probably your worst one. I was kind of laughing just thinking about how many times I had said it here now already. Yep.

I think we're off to a good start here this time. We are cruising. We got it figured out. We do have a pretty full schedule today. The number one topic we're going to cover is social media, how we see it fitting in with strength sports, powerlifting, strongman, how we utilize it personally, how we utilize it as massonomics, what we see other people doing

uh how it could be be better and and some things that we don't like about it maybe but we have some better stuff maybe even better stuff before to get into maybe some juicier things number one is if any of you guys remember tyler effenstein ey from the Masonomics podcast. Yeah, he has moved. Actually, he is moving. He's probably on a plane somewhere right now while we're talking. I bet he's wedged in the middle seat between

a screaming baby and a morbidly obese man. Let's hope. I'm just picturing Tyler somehow got on a middle seat and there's a lady with a dog next to him and a very large man on the other side of him. And it's a 12-hour flight or something. We'll probably catch up on that.

So he's out of the country. I don't know if we'll ever see him again. Next time he'll probably have a thick European accent. He won't even be the same Tyler. We won't recognize him. He's probably going to stop shaving his armpits. All those weird European things. No, so he's out of here.

But, yeah, the DM thing, that's what I was going to mention. Make sure to hit him up with d pics and his dms he uh he cherishes those we put out an instagram post earlier this week uh a call to arms for people to uh bother him in his dm so don't give up on that there's still time and nothing says we miss you like a good d pick uh so that was the first thing to touch on. But other interesting news in powerlifting, kind of juicy news, was the Gracie V slash Kern US Open scandal. Was it? Scandalous. It wasn't a Me Too scandal quite.

Not quite, no. But there should be a word for this kind of scandal. Yeah, there probably is. Yeah. so what do you know about it like the beginning of or why there is a scandal so the the very high level overview of this whole thing gracey v is the meat director for the kern us open uh they've done the meat two years now right this would be the third year i think this is the third one so they're they're in the meet two years now, right? This would be the third year. I think this is the third one. So they're in the early process of sending out invites and getting people signed up for the third annual current U.S. Open.

The meet is known for being the biggest one in powerlifting as far as money goes. There's, what's there, $200,000 in the line collectively across everything? Something like that. Number one of the heavies and number one Wilks of the lights. Don't they win $40,000 each this last year? Yeah, yeah, and for men and women too. So, yeah, there's some definite prize money on the line. But it's always been a USPA meet.

And this year, getting ready for it, they were basing their applications or kind of their invites off of – they were using the open powerlifting database. And I think this is where this whole thing starts. There was a little confusion with what the actual qualifier was, whether it was top 25 all time or top 25 of like 2018. Because there could be a big difference in those two. Absolutely, yeah. A huge difference. And I think there was a little confusion. of like 2018 because there could be a big difference in those two absolutely yeah a huge difference and i think there was a little confusion i don't know if that was made the most clear

all the time and so where the whole thing starts is i think some lady wherever she was at tried to apply or was trying to apply for the meet and um basically gracie kind of replied with uh don't waste your time or quit wasting my time with your 392 wilks or whatever it was right and um i mean she had it wasn't put so eloquently i mean there was a few more words in there to to kind of drive home the point that you're worthless and wasting my time it was very much the opposite of eloquent yeah and uh the person was i, I think, probably a little offended by it, and rightfully so. I mean, they were really just asking a question about signing up. Yeah. And the USPA saw that, and they were also a little put off by it to the point that they decided to cut all ties with Gracie V and the US Open.

Yeah. with Gracie V and the US Open. So that's a pretty big deal when it really is, at this point, kind of without a doubt one of the top five hits of powerlifting. You can make an argument for even being the top one. Right. It's definitely up there with the competition that they pull in and the way it's treated, I think. So what do you think about her comments or, you know, the way she handled it? What do you think?

This is my thing in, like, I know you can look around online. This whole thing, like, we won't go into a lot of the details because you can look online and read more about it. And maybe you should pull up – the USPA did have a statement that they issued about it, and it's probably better just to hear from them directly than to us try and summarize the whole thing. But, yeah, if you do want to know the details, look on or hear the full statement. Look on their Instagram account. It's on there. But what are kind of some of the highlights from it, Tanner?

Yeah, and do check out the full statement if you want to. I'm not going to read the whole thing. It's several paragraphs here. But the USPA president, this is a message from the president, and his main three bullet points of his, the, his decision were number one, the USPA is no longer sanctioning or participating in the 2019 Kern us open. And number two, Gracie Davis will no longer be a meat director for any USPA events.

And number three, Gracie Davis's referee status and the USPA is indefinitely suspended. And then he goes on to talk about the principles of the USPA, the fundamental principles of how her actions her comments are not in line uh with with that with his with theirs as as uspa yeah which i think is good like if you are a company and you do have like principles and things you stand behind i mean now is kind of the time where you got to show up and like is that really what you're about are those just words you put down on a piece of paper to make it seem like you're a feel good, you know, company or you have your stuff together?

Right. And I think there was probably pressure on them to do something. I don't know if severe is the right word, but to do to do something, because there was a lot of people that were were upset about those comments and how it was belittling her and and you know maybe fans of the uspa didn't feel like it it was what they should have been about and i think there was a lot of people you know calling for her head quote unquote yeah and to kind of just i feel like to step back and just to kind of maybe make the whole thing or just to to look at it through different perspective, this really wouldn't be any different than going to any business, just walking into your local business and asking the person a question

about something that you're trying to, about a product or service they're offering. And that person like jumping down your throat, saying you're a waste of their time to get better and come back again. Just kind of like being insulting about it. And if that happened to you anywhere, you'd be like, damn, that business owner is an asshole. I'm not going there again.

And this really is no different. It just took place online, not face to face. Right. And I think when you look at it through that lens, it's like, well, yeah, that kind of isn't just how you treat people. Like, you know, massonomics has a business component if tanner you know you get emails about people wanting to exchange items or questions about items and can you like if if every person that came in with a question and you kind of acted like an asshole too like we probably wouldn't have a business for very long i don't

think i don't think so no and even if you of those things, the way most human beings handle that is maybe they complain about it to their friends or their family or something. And then they think about it and try to take a better approach than that. You know, like even inside, if you are thinking, oh, this person's such an idiot or something like that, that's not what you say. Yeah. And like people do have dumb questions. I mean, everyone listening to this works at a job that has had someone ask a dumb question right and you probably want to go off on them but that's just kind of not how the world works like if everyone was like that all the time life would suck you know so you can't

just be doing that to everyone yeah i i the the one argument i i've heard against maybe that people think that she shouldn't have had those repercussions against her, that people think that things in general are too soft. Now people are too soft. And people love to throw that one right and that people uh with social media and the way that things are even in the last few years that that people will take something whatever it is and just blow it out of proportion and get it and run with it and just and just won't stop until you know someone's fired or something like this happens but i think a lot of people would get fired from a lot of jobs if they did that yeah i don't think it's unreasonable at all. Like if you were documented, like just not being a pleasant person at a lot of jobs,

you would get either strongly reprimanded or fired. And I don't know, you know, I don't know that she's getting fired from a job, but that's how we, that's what we would compare it to. I mean, she got dropped from the USP.

Right. Exactly. Got banned from them. Right. So that's, yes, it's about as close as you can get to firing. And yeah, it's just like, ah, you probably just don't need to like, I don't know. It just seems overkill to me.

Yeah. Except at the end of the day, it's people lifting up weights and putting them down. Right. And I just, I maybe, who knows, maybe that the person that submitted that is a terrible person too or something. Maybe, who knows, maybe the person that submitted that is a terrible person too or something. But my general guess is that maybe she is just innocent. Genuinely asking a question. Yeah, you're right.

And to get that in exchange, I'm not surprised that they put that out there and wanted people to see what her response was to that. Yeah. So the aftermath now is that the wrpf jumped in immediately like i don't know was it a full hour and they were already in and ready to go yeah so that's that's the news of that the wrpf will be the sanctioning uh federation of the current u.s open in 2019 and which it is i did see one meme it was kind of the u.s open and now it's a russian federation so the u.s sr yeah sr open which it is a little funny and yeah i think that came from frustrated strength coach or so it was somewhere yeah yeah it it is kind of funny when you think about it and i think the big thing now is like wrpf meets like they're known for having some extra wide plates and the whippiest of deadlift bars of

all time and also like fourth attempts and things like that so i think just the the hope is to like because from a spectator standpoint the u.s open was always judged like pretty strictly right that was kind of the biggest critique a lot of people had is like damn like these guys are really strict on the judging and walked out squat squats squat uh combo rack and so hopefully they can kind of keep that whole thing going and it won't turn into one of those crazy uh russian meets where it's almost like a circus show like what what i saw is that w uh what's wrpf or wrp whatever you want to say i guess uh they they normally lift out of a monolift. Yep.

But they're not going to do that. So, yeah, apparently they're making a walkout only division. They're making a new division for WRP that they're going to utilize. Which is also kind of weird, too, because it doesn't even go in line with what they currently kind of support and do. Right. I feel like they're just going to cater it to make it look like it looked last in the past, but it'll just be a different, you know, they're just going to change their standard. The WRP is going to change their standards enough for this meet that it'll look like what the,

the USPA meet has looked like the last two years. Yep. Which, so I don't know. I don't think that that really changes anything as far as the meet goes. As far as spectators go you know assuming they don't start adding in like fourth attempts and things like that yeah it shouldn't really change anything either and i don't you i feel like they're not going to do that i feel like they're going to be smart enough to not let it go that direction because i think the

the strictness or the consistency of the rules is probably what's helping to make it a really big meet. And if they start going that other direction, there'll be people that won't give it as much credibility, I think at the end of the day, but that's the latest on powerlifting drama news. So that'll probably be, probably be all there is to report for powerlifting drama news for a couple

of months now. Yeah. I don't know. USAPL nationals and Big Dogs are both coming up. There could be something that happens there. That's true. That's true. We'll just have to wait and see.

Yeah, we'll see if anyone else gets fired from whatever it is that they do in Power Litching. Yeah, for whatever that position consists of. And then, should we get into our main topic of the day then? We've got several subtopics on this to go on. Maybe we should just jump into it. We'll just dive deep. Hop on in. But it is going to be the role of social media in strength sports.

And we've got kind of a list of topics to go over, and we'll go down the list and go off any tangents as we get them. So first one is how do we utilize it personally? And maybe you want to start off that so so just social media in general i guess how do you utilize it personally that is a really really broad question yeah it is um social media um personally i would say my preferred social media network is Instagram. Yeah. I like Instagram. Way back, I was a big fan of Twitter.

Kind of over time, I just started to use it less and less. And then once I really started using Instagram, you only have so many hours you can divide up, you know, with all these things. So something had to go. And Instagram was kind of the first one to go. Or, sorry, Twitter was the first one to go. And so Instagram is the primary one facebook i still hop on i'm as far as actually doing stuff with it it's almost non-existent yeah so really

when i think of social media and especially strength sports with me it's instagram so it's coming to mind and uh you know for me i think i use it in a way pretty similar to um most people are most fans of the sport and that it kind of seems like Instagram is sort of the unofficial media channel for all things strength sports. Outside of maybe catching a few things, like Rogue will put good stuff on YouTube. There's a lot of different personalities or even athletes that kind of have their own vlogs and they have stuff on there too but those can get really drawn out as far as like just getting your highlight reel i mean instagram is kind of where it's at with you know you can just see the big lifts kind of catch up with what's going on yeah and so that is primarily how i use instagram as as a fan of the

sport and like even my own personal training, I, I maybe put, you post something about my training and I don't have any problem with people posting. I just never think to do it. Yeah. My, you know, if like right now,

if I get five to 10 posts a year of me training, that's probably about it. Cause I'm not the one I'm like, I'm never going to do like, Oh, just putting in work. It was just a five by five. Like, yeah, I'll save, I'll save it for some PRS or some highlights,

something more interesting to show like, Oh, you know, I've been working for this for six months. Here's finally one PR. Even if it's a PR set of five, but yeah, I'm, I'm never one for like, you all know the people on Instagram that every workout that they've ever done is on there with multiple videos. And it like i don't know some people might like it i would think the majority of people don't really care right and unless you're um i mean i it's that's kind of a weird thing it's like a catch-22 because i like if people weren't posting about their lifting i wouldn't have anything to look at on it oh no that is the thing is like it it's tough to i mean there kind of is a line like yeah and it's it

might even be a a fine line or a kind of murky area of yeah what actually is enough and not enough but there's a lot of people that especially like at that like you know the peak of their game i wish they would post training yeah it's like i want to know what does it look like when you're like right like really getting after it, deep into your training. What do some of your top sets look like? How is that day going? There's a lot of people that don't post enough.

No, you don't know anything. Are they alone? Do they have a crew with them? Are they getting hyped up? Is there music playing? What does that look like for them? So it would be cool to get that, kind of be the fly on the wall in the training room,

which is the awesome part of what Instagram does. It gives you that. so it'd be cool to get that um you know kind of be the fly on the wall in the training room which which is the awesome part of what instagram does it gives you that um and that is where i wish there was a few more guys out there and girls that did that um but then there's also the people that you don't even have any questions you know exactly what they're doing every day even more than you you know the warm-up the actual sets what went, what went good, what went bad. And that's like, man. Well, that's the beauty of it, though, too. You get to look at whoever you want to look and not pay attention to whoever you don't want to pay attention to. How do you use it personally, Tanner?

Well, I don't use it personally very much. What I do, I guess, I don't use Twitter. I never did. I mean, I had it, I guess, I don't use Twitter. I never did. I mean, I had it, I guess. It was just a spot to repost. Yeah, that's the only reason that Twitter I ever had. I even tried it. At times, I was like, oh, I should really.

People seem to really be liking this maybe three or four years ago. I wonder if there's not something for me in it, too. And I tried a few times and maybe posted a couple things. And at the end of the day, I was like, I just do not, I don't know. It's not, uh, it's not catching my attention. It's not keeping me interested. Yeah. It's, it's a, it's a different media. You know, it's Facebook, you know, the, I have that. And if not for massonomics, I could almost not have it. And I would be, would be be cool with that what i do use it for is once every couple of months i post a picture of something about my family and that keeps everyone happy yeah that's really what i use facebook for i i i check my notifications

you at least once a day to get those off of there i don't uh i don't skate i don't scroll like the i don't like go through it like i use instagram i don't like. I don't go through it like I use Instagram. I don't go through and see. And have to catch up. Yeah, I'd be like, oh, I wonder what everyone's doing. Because it got to the point where it's like, oh, I do not want to see what any of these people's political views are. That's what just murders. And that's probably the biggest, most annoying thing is everyone has a voice on Facebook.

And it's people you don't even want to know. it's most annoying thing is everyone has a voice on Facebook and it's so, it's people that you don't even want to know. So you just like hit the silence and like you've hit the, hit the silence button on so many people that it's like, it's just like ran out of people to show me stuff on. I'm like, well, I don't even care about these people, but right. That I would say for me, the biggest draw with Facebook is that it has served as a good source of

business referrals for me. Right. Well, that's what you use it. I mean, that is the primary. And I would encourage anyone, like if you have a local business, you should get on Facebook. Like Facebook can really help you out with some referrals or at least some

cheap and easy marketing. I feel like, especially like as a local business, there could be a lot of value to Facebook where I don't know why I feel like that. Yeah. It doesn't really take a whole lot for just a few people to see something. And then someone's like,

Oh, I know that person and they can solve that problem for me and that's and the percentage of people i everyone is on facebook they are i mean like and probably your grandmother is probably even more so people that are a little older which typically means that they're people they have money positions to make just buying decisions yeah so yeah that that one i don't think that's a surprise to anyone but yeah facebook if you need to do some uh business marketing it's not a bad platform yeah for that one, I don't think that's a surprise to anyone. But yeah, Facebook, if you need to do some business marketing, it's not a bad platform for that. For Instagram, personally, I've never had a personal Instagram account. Has it always been?

Yeah. I don't know if there ever was like a Tanner Baird for like a couple days. I mean, the thing is when Masonomics was first a thing in like 2014 or 2015 that's what it was because it wasn't anything besides that so it's funny if you go to look at the very first posts of massonomics the first one is a picture of a sugar-free monster or something like that and i've looked at that before and be like oh why did i why would i post that? How far we've come. I shouldn't even say we, how far you've come. So I've never had a personal one. I've thought about it before and then

I don't know. Two Instagrams? Is there two of me to keep track of all this time? Right, if I had a personal one I'd use it. I would probably have a post once a month or once every... I would use it when I'd post something to my family every so often. I would probably have a post once a month or once every – I would use it when I'd post something to my family every so often. I would post something of my lifting every so often, I guess,

if there was something worth putting on there. But I don't have it. Maybe I will someday. I thought about it many times, and every time when it comes to it, I always kind of just go, eh, nah. I could just see it being a whole other – No, there's two feeds to chat, two feeds to attend to. That's a lot to do.

And who would I follow? I mean, I guess I would just follow all the same things. It would be the same, wouldn't it? So I don't know. I don't use it. I mean, it is me using it, but we'll get into more of that, I guess, when we talk about how we use it as Massonomics. And that is our next bullet point, how we use it as as massonomics uh and that is our next

bullet point how how we use social media as a company and there again instagram is is where it's at and at first when we first started we were having more luck uh gaining some traction through facebook yeah and it facebook still does have its advantages. You know, initially, in the beginning when we had, we had all this content that we had to push out to people. And, like, if you're going to be writing blog posts, you can make a post about it on Instagram, but Facebook does make it a little easier to see it and just click on it, go right to the link. Like, Facebook does have its advantages that way. click on it go right to the link like facebook does have its advantages that way and initially we did have some better traction kind of sharing articles yeah that we had done through facebook and they would get out there and we'd gain a lot of followers in like the course of a week and

yeah but it did also become very apparent there that facebook was over time totally changing the way they did things they drilled us down so like they our exposure or our our reach got like almost you i think you could uh say i don't know what day and time it was but you could pick a day and time from where we were gaining gaining followers gaining reach you know gaining exposure on our posts to almost a take a day in time and then from that point on nothing was working anymore there was a pretty hard line yeah it because facebook really almost did and it kind of is their their uh stance today it's almost pay to play yeah as far as uh if you're a business trying to like push stuff out there they really do want you to be coughing up money to uh to to be part of the system and we've tried. We have done paid ads on Facebook for a while.

And even for a while, I think we felt like we were having success with that and that there was some return off of it. And I don't know. You know, just trying to spread the good word. Doing what we do. But I think we got to a point where we're even concerned of whether or not those paid ads were, I mean, was spending $30 on this ad worth it? Or should we use that more somewhere else?

That also was the thing. It's like, oh, man. I mean, it's a business. $30 as a business isn't the biggest expense. But also what Maths and Comics was at that time, it was $30 was a pretty good chunk of a monthly budget. Right. Well, that's the thing. It's like, is like is spending

30 a month on uh facebook ads worth it when we're not making any money like we don't even really have products like the numbers might go out or at least if the followers were going up that was one thing to watch and be happy about but just looking at the reach of a post and you get into the trap of being excited about that about like just just people that literally saw it on their timeline for a split second and then you think about any like that didn't do us anything you know like that that just someone seeing our thing is i guess it's better than them not seeing it but how do we turn that into something actually beneficial for us and that that's where it became pretty obvious that instagram is kind of where the community i mean it's where the community is at it's where the community is

living it's where stuff's going down it's where people are commenting posting liking things like that's where the interaction happens and you know it would be really dumb to not be focusing at this point in time the majority of your efforts there so yeah i'd say we we also utilize youtube if you want to lump that in there but we don't we're we're not a YouTube blogger, you know, we don't use it like that. It's, it's a, it's a method for us to be able to have another avenue to publish our podcast and put it out in video form. I mean, yeah, that's really about it. Just, just another medium to get the podcast out there right um but yeah instagram is where i don't know like 90 of our our time of of everything social media wise that we do is based on instagram and what we can put on instagram i think like 90

might be even uh uh lowballing i think so yeah and really though in this day and age though it's hard to be a fan of the sport and not be involved in instagram because that's where there's not really much for magazines to follow no there's not a whole lot of like blogs out there really pushing like the new updates of what's happening every day around the world uh you almost have to be on Instagram if you want to if you want to be in the loop on what's happening we want to record this podcast every week so in order to do that and if we want to know what's going on, that's where we find it from is Instagram. I don't, where else would you know what people are doing,

what people are lifting? Like, yeah, there's just, there's just not really other, other platforms for it right now. As far as how we use it specifically. I mean, we post a couple of times at basically every single day of the week.

You know, we try to be consistent with that. And over the last year i think we've we've found some success to where we've started to gain followers and i think we are probably i would like to think that we're a little different than the average uh uh lifting power lifting strength training conditioning account out there because uh you know we do have a company so we are trying to like give you a heads up on we have a few products you can buy but yeah that is the the very small end of the low end of what we're posting the most part we're trying to put out some funny entertaining content

and that original original content too there's there's a lot of pages out there that strictly repost and we'll repost with the kind of the idea that they did it when actually they didn't. And it doesn't take much time or effort to look around and figure out what accounts those are. But that's kind of something that we try to take a little pride in is offering something new and original. Yeah. And I think we do a pretty good job of that and that's i think that's also where we we found where we could gain some traction is we found a couple original things being original is one thing then we found a couple original things that people tended to like and we

found we figured out ways to be able to repeat those uh so we could have consistent content and it's worked i mean we don't we don't have a million followers but we're we're trending in the right direction and we've we've picked been able to pick out things that we know that work and been able to repeat them yes um but yeah i think that's where our strengths lie is uh the original aspect of it and then at least funny a little bit to us i don't know some people must think it's funny. Yeah, I think so. I mean, if you're listening to this, I would assume you probably have an idea of what we're about.

But maybe we should quit talking about ourselves so much and maybe talk about what else is going on out there in the world of other people's Instagram accounts. I mean, I guess social media in general even. Yeah. The topic about today is social media, but it almost gets drilled down to Instagram because, like we said, that's what we the topic about today is social media but it almost gets drilled down to instagram because that's like we said that's what we use so much yeah i don't follow

i don't follow any of these people on facebook or snapchat or anything like that like no i i don't do it there's probably people that do but i don't think that's the majority by any means no i don't think so youtube maybe there's a few people there's a few people that are more popular on youtube than they are on instagram and in my head, the hierarchy of fitness, social media, YouTube is right behind Instagram. And if you would go three years ago, I think YouTube would have been, or I don't know the timeline, but go far enough back, YouTube would have been ahead of Instagram. Yeah, well, because you don't have to go back very far to Instagram, one, not even having videos. And then when they had videos, it was limited at, yeah. Did they start at 15? Is that what they started at? of Instagram. Yeah, well, because you don't have to go back very far to Instagram 1 not even having videos. Right. And then when they had videos, it was limited at, yeah.

Did they start at 15? Is that what they started at? That's when I started it was 15. I couldn't remember if they started at 15 or 12 or whatever. Because Vine was seven, I think. Yeah. And they just upped them by a few seconds. But it's really hard to picture that world of Instagram without videos now.

Like, oh, those are dark times. Instagram does like pictures though just an fyi for yourself if you don't know that instagram likes pictures uh as far as preferential treatment as far as where they're gonna like put you in the feed and like show you off to people yeah the timing of posting and stuff does matter too i mean i don't there's uh sites out there that you can look at to reference what what they think important, you know, days and times that are better than others. And it's going to be different based on who your audience is and where you're located. Right.

But you will see, with enough posting, you will see that that's true, I think, too. You can start to see those trends. But that was our topic. Like you were talking about what we see other individuals or companies do that we like and maybe some stuff that we don't. We kind of started off talking about that. As far as the individual lifters go, there's some out there that I would like to see post more about what they're doing. I think some strategically don't keep that private.

I get it. People are like, well, I'm training. There's nothing to see here, but it is as a, just a fan of the sport. It is really fun to see what's going down behind closed doors with, with people's training. Right. And some of those people, their main focus isn't marketing themselves on social media. It really is their lifting, you know, but, and that is also where you got to see the

biggest difference. Like a lot of people are doing this with the idea of I'm trying to broadcast myself to get more eyes on me so that I can start to get some free shit out of the deal. And there's a lot of people that obviously don't care about that at all, and that's probably why they're not posting as much. Right. But a lot of people, they're not just – I mean, they want the attention, obviously, but they're trying to work something in the back end here to get a few – something out of the deal. Yeah. They're trying to work something in the back end here to get a few, something out of the deal. Company-wise that I follow that are related to the strength sports industry, I don't know what I see people doing that I like.

Companies like Pioneer, of course, we always talk about them. It's like I like their company, so I like their social media. And actually, that just reminded me, little, I think i think good insider tips something to watch out for is we talked about this just briefly a while ago i believe instagram having some issues with their account kind of getting hacked taken they lost it had started another page eventually got it back there was it took i think about a week or two for the whole thing to kind of shake out but all ended up being okay they got their account back they're all good to go but what they did with their account that they yeah that was kind of their backup or they're using as their backup account or glm yeah is they're using that to kind of post their uh

refurb or not even refurbish just their their belts that they didn't sell there was a mistake or something for whatever very slight minor not a it's a cosmetic only cosmetic only. Or maybe they just made the wrong thing on accident. They put the wrong color stitching in it. These can be the most minor of things. They're using that account to kind of push those belts, which is pretty cool, and people are eating it up. But there's some good discounts. And do you know, there is no way to get one of those if you want one.

You have to be sitting, refreshing, and just catch it at the right time. And not only that, then you need to have an email ready. It really does seem almost like a lottery system. Like, I'm blown away at how popular it's become. And I think they've discovered a little bit of a goldmine almost. Like, I think that's like. See, I think this also plays into psychology. Like, there's a group of people that no matter what something costs,

they won't buy it. But when they hear that they're getting something for 30% to 50% off, they can't not buy it. Right. And I think that's what that does. That plays to these people's psychological psychological like pricing strategy i had that well god i don't know it's a two inch dead lifting belt i probably don't need it only fifty dollars fifty dollars but then it's still fifty dollars like that you know that's what you

have to remember like yeah uh but some of the belts i have seen on there they're like oddly specific yeah yeah yeah you can tell it's some they must have done something slightly wrong from from what was ordered or something like that and i don't know it it part of myself it gets me a little bit i find myself looking at those and being like man that's a good deal like i would like that medium wouldn't even fit me but it looks really cool and i could have it at the gym and just let whoever wants to use it like yep it's only 50 plus shipping like and i'm like it's probably 125 belt like well that's part some of it though you look at it's like well you can just their belts are very reasonably priced like they're most basic like if you're on just strictly looking for from a functional functional standpoint a belt i think

their belts start like what 70 depending on what you want to do yeah So some of them you're not really saving that much money on. It's just the idea that, ooh, I'm getting a deal, and it's ready to go right now. And it's almost like a game too. Yeah. I think if they thought about it a little bit, I mean, they could almost just turn that into a – I'd like to know if they overcharged on one of them. Like be like, it's normally an $80 belt, and they list it for $100. I bet it would sell instantly.

I still think it would, just if you sell it with the idea that you're getting a deal. I know that they're not doing that. No, and I don't think they would. I think they could get away with it, though. Yeah, I think that they could, too. It is interesting, though, how well that that's working. I think that that's taken off way faster and way

more popular than they would ever guess. Yeah, I think so, for sure. That's in the line of selling things. Yeah. Someone else that has a lot of links to selling things is Larry Wheels. That's true. He's an interesting social media posting discussion all in himself. He is.

Like he could be a – you could do a case study on him. You could because you follow him and you get world record attempts. Depending on the time of the month, you might get five in a week. And then you might not see anything for a month. And then you might get three in a week. It just goes in waves with him. But then mixed in with those, there's just a few pics of him living his life. And then him selling a bunch of shit, too.

And it's become a running joke, the 1999 thing. And I think he kind of embraces that a little bit. Yeah, but he's gained himself a pretty massive following. Like I think he's got close to half a million followers and I'm sure he makes a living off of that now at this point. I'd be really surprised if he didn't. So I do think what he does training-wise sometimes comes at a cost of meat performance

because I think a lot of the top powerlifters you would find won't be doing the things that he's doing all the time. They'll reel it back a little bit. Not to say he doesn't do well at meats. He obviously has multiple world records and all that, but I think... And I don't think it's even a negative, especially for what he's after. I think it's probably what he wants. Like when he does a video of him doing a 500-pound seated overhead press,

like he makes money off of that video, off of the existence of those videos like that. But just from a powerlifting purist of someone that's trying to train to they've got this next meet in mind, they're probably not going to do that. No. You don't see Brandon Allen's training for big dogs here. He's not like maxing out every other week. A lot, yeah.

He might have some kind of stretch goals of some certain rep prs right you're not gonna see there's a program he's on and i think larry's following a program too but there's no way his program calls for like like there's no logical reason for a lot of the stuff that he throws in there yeah but that's i don't think that's his uh number i think that's part of his goal but i think his goal, but I think he's doing what he wants to be doing, and it's working. Yeah. So to kind of tie into this, one of the points we have is things we dislike about stuff. Yeah.

And just kind of riding those rails, I think one of the biggest issues with Instagram is it has turned everyone into a coach or a salesperson of some kind. Like everyone is trying to sell you on something or coach you. And it's a lot of people that shouldn't be doing either really. Right. And that is the most important part of it. There are some out there that are, there are some real coaches out there doing it. Absolutely. And, and I think it's pretty obvious.

They're in the minority. Yeah. And it's just like, it's one of those things where like people get caught up in the idea that just because someone is has hit a certain level of achievement that all of a sudden they're good at teaching and instructing other people. And I think that's kind of I don't even know what you like this student slash coaching fallacy where people don't realize that. Right. I mean, do you think Larry Wheels is the best bang for your buck if you're going to hire someone to do your programming for you? Would you assume no?

I personally wouldn't buy one. I'm not saying you couldn't get stronger on one of his programs. Depending on who you are, you definitely could. But if you're spending the money, there's better places. Yeah, I wouldn't spend my $19.99 there. I hope his Instagram page keeps going, but I wouldn't spend my $19.99 there. Like, I hope his Instagram page keeps going, but I wouldn't spend my $19.99 there. I think there's a lot better spots you could do that. But you're right.

That is what everyone is. And everyone that lifts, and not everyone, but a lot of people that lift, they become an Instagram coach then. You give it enough time, and yeah, most people will. Most people will most people will i just can't that bug of like that bug of somewhat passive income yeah it just starts biting and they got they gotta get it yeah and i think you need to watch out for though i think that's one of the biggest ones is especially like if you're newer to the sport and you you're a fan of some people like think twice before like giving them your money just because you like their lifts yeah

maybe look at their coaching credentials or give that a little more thought because there are definitely places out there that do have like a kind of a coaching pedigree yeah and are happy and proud to show that off right and i think part of that comes to doing your homework a little bit or following someone long enough and you start to know who are the people that yeah just like just go through their like last 30 posts you'll get a good idea of what's going on right some people if they say oh this is a really great product you know it's been beneficial for me i'll be like oh if he if uh uh jp price says that that he really likes that bar in his gym like i feel like that's

that's worth something to me you know like i kind of have respect for his donnie thompson like yeah high praise or something like he kind of makes respect for donnie thompson like yeah high praise or something like he kind of makes his thing on being like kind of a no bullshit right right but some people are just doing it because that company is paying them yeah they don't care they had a marketing budget found this person and threw it at it before we need to continue this conversation but before we go too far should we talk about our open power lifting stat of the week i think we should bust out the old open power lifting stat of the week i'm going to bring that up here right now and this is kind of a tom timely open power lifting stat of the week uh usapl raw nationals is coming

up here we talked about what what were the dates on that uh does it start it's like second week in october it's like october 12th ish 12 through days long. Because it's a USAPL meet, it's five days for the 10,000 people that are participating in all the divisions. But that is coming up. So the Open Powerlifting Stat of the Week on the Massanomics Podcast, we are looking at the Wilks scores historically at USAPL Raw Nationals. The first year was 2008. The Wilks scores historically at USAPL Raw Nationals. The first year was 2008.

The number one Wilks that year was 467. In 2017, the number one Wilks was 581. In 2008, the average top 10 Wilks was 451. In 2017, it's 543. Average top 100 in 08 was 387 average top 100 in 2017 is 493 and that's that's the top level view i do have the statistics for every year uh 2008 9 10 11 12 13 14 15 16 and 17 um and i have number one Wilks each year, the number 100 Wilks, and then the average top 10, average top 100, and then number of lifters over 500. So I'll tell you the number of lifters over 500 Wilks

because I think that's kind of an interesting one. 2008, we know it was zero because the top was 466. 2009, zero. The top was 484. 2010, one. The top was 500.5. 2011, four. Top was 536. 2012, 2012 actually dipped down. There's 529 was the top 2014 there was 6 2015 there was 15 so 14 to 15 there was really a big jump uh and and the top that year was 547 and then going to 2016 the top was 582 so a huge jump in the top wilks in uh from 15 to 16 how many people 22 okay and a big jump in the number of people doing it yep and then this last year what i like i said 2017 the top was 581 and

the number of 500 plus wilks was 29 wow that's like see that just goes the whole the whole thing of it seems like power lifting is not a very mature sport yeah the fact that what a decade what what once would have been peak performance is now kind of average almost even listen to this the open powerlifting guys made a couple notes and the first one is just what you're saying there the top wilks in 2008 was 467 in 2017 the top 100 finishers all had higher Wilks than that. Yeah. So the top 100. It's a whole different ballgame.

Yeah, it's not even comparable. No. The top 100 were all better than everyone in 2008. That's in nine years. That's, like, hard to wrap your head around. Yeah. Here's another one jen thompson didn't compete in 2008 raw gnats but she did in 2009 through 2017 and in nine consecutive years she's

never been beaten can she get number 10 that would be coming up here in a couple weeks uh here's the next note that they made the first three raw gnats only had about 150 lifters. All together? Yeah. Then in 2011, it doubled to 300 and started steadily increasing by there each year. Do you have what the latest number? No, I don't have the number. It has to be close to like 1,000, doesn't it? I think so.

I don't know how it couldn't. I do think it was. I'm not sure I don't have that, but I bet it's high. Yeah. Well, that is one of the complaints is some people say that. The qualifications aren't high enough. Yeah, it's right around, I think, what, like a 415-ish Wilks, 400 Wilks? I think it's around 400.

Yeah, I bet. Is the Wilks? I mean, the Wilks isn't the qualifier. Right. It is based on your total but it but do you think the will is about the same for each weight it would be really weird i guess i haven't looked that hard into it'd be really weird if it didn't scale pretty similar but i think there it's about 400 or a little higher i think for qualifying yeah i would guess yeah which which isn't um

you know it's definitely not anyone can compete but it it's not the – It's not a beginner. For a national level meet, though, that's where it just seems like maybe that number – like in 2008, that was probably a really great achievement to hit that 400-ish Wilks. But like now in these days, like when the top 100 are all like getting there, like maybe that should be a little higher. Like maybe it should be a pretty, you know, rare achievement yeah to be a national level competitor right and do they you know that's that's kind of the thing because that would be a goal of mine is i would like to go there and compete but i know already ahead of time i know that i'm not going there to be

competitive it's just the goal is just to make it there. Yeah. Like, is that a good thing? Well, and that's the thing. It's like, should a national meet have 60 people in a class? But also there's a huge money component to this too. Well, that is why it's happening, I think. I mean, so it's not, you don't have to look at it that hard to be like,

well, it actually makes lifting way tougher for everyone when there's, you know, however many lifters they have to get through a flight. Right. Yeah. I think that, I mean, however many lifters they have to get through a flight. Right. Yeah, I think that, I mean, that is the way that it is with the numbers. That's why there is so many. It's because of the money. But, you know, it doesn't make sense that that's the case. You know, I shouldn't be sitting here having a goal to make it there, but already knowing that, oh, I could make it there, but I'm not going to be competitive. It's just going to be fun.

And on a great day, I'd place 40th. Right. So that tells me it should be higher, but it is what it is, and it still is cool then to get, you know, it's still a threshold of an accomplishment if you're competing and you want to do that. I think it still is a threshold, but it's probably, yeah. But they do have a separation that makes it

that kind of remedies that a little bit they have like the evening uh the prime time lifters so they're really like that's that's almost like the nationals it is almost like a sideshow yeah right and like hopefully they have you on the radar if you really are an up-and-coming person like that you can get in there or you kind of are screwed again. Right. I do think people occasionally end up podiuming on the podium. Yeah, I think they slip through the cracks because it makes sense. Right.

There's a lot to keep track of. Thank you, Open Powerlifting, for that stat. Check those guys out online at openpowerlifting.org. They have the biggest free database regarding powerlifting stats. And if you want to help out with the project, contribute in any way, you can shoot them a message, whether it's an email or a DM on Instagram,

and they would be more than happy to put you to work. Or you can support them financially on Patreon or by buying a shirt, a nice open powerlifting shirt. Honest thing about that, that last point you made there, I think on the last episode, I mentioned that I was thinking about buying a shirt. nice open power lifting shirt honest uh thing about that that last point you made there i think on the last episode i mentioned you talked about you were still thinking about it i did i have gone so no i have gone so far as to go to the site and look at the shirts

even though i already know that i like them and want them but that's the process for me is i have to go look at it you don't want to do it all at once so tanner's getting warmer all right we we we almost need a chart on the wall here with your head of where you're at in the buying funnel on Open Powerlifting. I'm to the point now. You're past awareness. Yeah. You're qualified to buy. You've kind of scheduled your meeting with picking them out, and now it's just signing that contract.

No, the honest thing is it just takes me to get that one feeling that one day now where I'm like, all right, I'm buying it. Like I just have to get that good. Like I know that I'm going to buy it. So it would make sense for me to just go buy it right now as soon as I leave because I know I'm going to buy it eventually. But I can't. I just have to wait. It's a mind game. Yeah.

If they maybe had an Instagram page with discounted T-shirts, you'd be on that right away, wouldn't you? And they could say it's discounted from $25 down to $22. They'd be like, oh, a deal. And then mark up shipping an additional $3. So thank you, Open Powerlifting. All right, back to the subject, social media in strength sports. We were kind of talking about our likes and dislikes as to what these different companies go on.

And the last one we were just talking about was kind of the selling thing. And it is a lot of people are trying to sell anything. And, you know, you kind of do have your groups of there's the coaching category. There's the, you know, the templated programs, which kind of does fall into coaching. There's the kind of the fitness chicks category that kind of have their whole own list of, like, waist trainers, like, whatever weird supplement flavor thingies. Actually, supplements is all I'm going to say for its own. There's just, like, the, I don't know. Girls kind of have their own

world of some of the things that they try to prey on your uh female instincts on yeah and then there is the supplement industry which oh man it's easy for me to not be bogged down it's so easy i just don't i don't like i'm like i don't care about, like if I see that I'm immediately like pass. Like I'm immediately not looking. Like bigger, faster, stronger. The movie does a great job of kind of putting the whole,

if you haven't watched it yet, I mean, that is like required. You should see it, but it does a really good job of just saying like no one that gets a contract with the supplement company gets it because they started using their products and got to where they are. They got the contract because of the way they look now or the way they're doing whatever

they do now. It's purely marketing. So remember that when you see your $100 proteins or whatever crazy creatine or BCA someone's trying to sell you is that that product is like 98% marketing. Yeah. In Bigger, Faster, Stronger, they were talking about ads and magazines generally because that was the media then yeah today the same is true it's just it's on instagram it is and it is sneakier because it kind of almost doesn't even come off as an ad sometimes because

it just feels like this guy that or this lady that you followed and like and you you feel like i can you kind of like oh i have some i relate to them i like what they do right and oh they're just chilling they're done with their workout and they're drinking this thing. By the way, this is what I'm drinking? I kind of like that. That's how that thing works. It is a tricky... It's like

this marketing technique where they just sneak up on you. The supplement industry is... You can see in waves things... It's so driven by marketing. A while ago, Shreds. Remember Shreds on Instagram? That one was huge for a while, and that thing kind of blew up,

and there was a bunch of stuff going on. And depending on what person you know, you're probably getting someone to pitch you something about Herbalife or Advocare or something that, again, that you don't need for any reason really. And then just, yeah, whatever company decided to like invest a lot into the marketing of their supplement that month, just hop on Instagram. You'll see it.

It's very obvious. Redcon1. Redcon1 had a huge market. I went from never hearing about them to last year leading up into the Arnold. Like, they kind of started to pop up on my radar. At the Arnold. It could have just been Redcon1 presents the Arnold. There was literally people.

I don't know how they do this. How they do this to people. I saw multiple people walking around with, like, a temporary Redcon1 tattoo on their forehead. Yeah, lots of them. On their head and face. I would assume someone's probably doing it for a free, small sample packet of some type of protein or creatine. Are they getting people to put tattoos of their brand logo on their face and walk around a convention center? And I would not think it's a stretch to say most of those people had never heard of that

brand before that day. That's just kind of ties into the marketing thing. It's like, and they had stickers everywhere. Like they were on everything. So they had a big marketing budget. From what I can tell, they're still around. So I would assume they're going to have a decent marketing budget again next year and i guess we'll just we'll just play the we'll play the longevity game soon like you said it's

the the 2019 arnold as presented by red con one uh there's quite a few power lifters that are in with red con one i said too i know i think the i think ernie lillibridge Jr., maybe Eric Lillibridge, too. Yeah, Ray Williams, I've seen. They don't discriminate of who they... No. Redcon1 should give us a sponsorship, I think. They probably could if we asked. Next week, open powerlifting stat of the week, brought to you by Redcon1 on the Massanomics podcast. See how many companies we can roll into one,

just one singular thing thing how confusing it can get uh another one too that you see a lot of that you get marketed is also energy drinks and when i say that one specifically comes to mind that's bang yeah you see a lot of bang out there yeah i'm not a huge energy drink guy i think a lot of people do like bang yeah but they have had it's not they have a big marketing budget that's another thing like two years ago maybe you don't have to go that far did anyone know what that was i don't think i heard a bang until like either late 2017 early 2018 i don't think they it's tough for us to say because like you said neither of us are big energy drink guys

but i don't think they came in and like turned the market on its head of like their product you know i think it's like i mean it's basically the same product but they just well really your your options are caffeine levels and and taste yeah and i mean apparently they're i mean they have like 300 milligrams of caffeine so they have a lot of caffeine in them so they're hitting that metric and then i think people say they taste pretty decent so depending on the flavor i'm sure there's some that taste awful so we just need to come out with one that's like 500 milligrams of caffeine you feeling sleepy not anymore like a dangerous level cannot be sold to people under 21 years old i could see there's probably a market for that though even too no yeah, definitely, definitely.

Okay, I saw this pop up on Instagram a while ago. And actually, this was – Johnny Candido had this. And I think it's a really interesting point. It speaks a lot to where we're at in this day and age with fitness and the online presence. And the question he put out there was, what would you rather have, like a national i think he said i think it was like along the lines of would you rather have a total that puts you in national be a national competitor with your total yeah um so really really competitive power lifter or would you and i think the line with that was like 2 000 followers you know a low follower count or would you rather just be a totally average power lifter but have 500 000 followers and i think his response was if i'm remembering correctly and

this is a long time ago was that he would rather have he would rather be an average power lifter and have a big following because with a big following you have the option and the ability to kind of spread the message and get more people involved in the sport and have a bigger impact. His whole thing was you can have a record. You might even be the national champion, but the next year, the way it's going, your total's going to be not competitive.

And five years down the road, you're not even going to be in the top ten no matter what. I think he was saying for a longevity standpoint and all that stuff, he would personally rather have a large following than he would be an elite power lifter. Yeah. And that is an interesting topic. It is interesting.

Because there's a lot of people out there. And I'm not saying one's right or wrong. They both have their points. But there is without a doubt, you know, kind of the old school hardcore people that all that matters is the platform. All that matters is what you're lifting. Anything else is just kind of blowing smoke up your ass i guess yeah but i guess the flip side of it too like maybe instagram in a year from now like becomes more and more meaningless and then like maybe within a couple years from now maybe 500 000 followers on instagram doesn't mean anything

either yeah and that's where i actually had to laugh because I watched Generation Iron 2. I'd never seen it. I watched it just a couple weeks ago during the Olympia. I'm like, oh, I'm not watching the Olympia right now, but I'll watch that. It kind of has some tie-in. And Generation Iron 2 is probably four or five years old at this point. Probably three or four, actually.

But one of the things the guys talk about is how Instagram has kind of changed the game. They're like, you know, if you have 20,000, 30,000, even 50,000 people watching you, you're really valuable. And now already those metrics, I'm not saying that's not valuable, but that's not even that unusual now. No, no. Like there's high school, wherever you're at, whatever city you live in, there's probably high school kids that have tens of thousands of followers. Oh, definitely. So that just shows like how the game is always getting bigger with this stuff.

That's an important point, too. The numbers are always growing. I think the number of users within Instagram are always growing. And actually, I wonder if I have a point on that, a sub-bullet there. I thought I had to go a little lower there. I think was there or no in comments of that oh um that kind of talking about what what does that say facebook lost 2.8 million u.s users under 25 in 2017 and we'll lose another 2 million in that age group in 2018 the the other point to that was overall their numbers

are growing but in the under 25 market yeah it's significantly decreasing and i would assume a lot of those are going to instagram which technically facebook facebook owns them both so they still kind of have it right but it's just where the eyes are looking in yeah right now the eyes are pointed more at instagram regarding these topics. Yeah. What would you have picked just if in Johnny Candido's, say you could have a 2,100-pound total, so you're, say, one of the best 220-pound lifters in the world or have half a million Instagram followers at your disposal? It brings up a really interesting account.

Instagram followers at your disposal. It brings up a really interesting account. With the way I run my Instagram account, having a half a million people wouldn't change anything because I don't post on it. Yeah, right. If I were to say who I am right now, oh, I'll take the 2,100 pound total. That has way more impact on my life.

But if I either change my posting habits or knowing that I had 500,000 or even a million or whatever it is, then that could be – I mean that would be more valuable. I would just have to change how I do it right now. Yeah, right. And if you do have that many followers, you probably are changing it. Right.

And you could have way – you had to have way more of an impact on people's lives being – if you're putting out positive content and spreading the word about powerlifting and like helping people get into it, you would do way more for the sport than you ever would with a 2,000-pound total. There's almost no debate about that. Right, right. Yeah, I agree. Because, like we said, your 2,000-pound total, statistically, following the trends, isn't going to mean anything in 10 years. Right.

Exactly. When superhumans walk the earth. So that did i mean where do we see the future of uh these social media platforms what do we see growing or dying um i mean i don't see facebook getting i don't see it gaining more traction in the future i mean i think it just kind of is what it is at this point it's kind of just like a thing that exists in the future. I mean, I think it just kind of is what it is at this point. It's kind of just like a thing that exists in the world. And I think a lot of people are annoyed by it. And a lot of people just know that it's kind of sort of part of almost kind of makes their life easier in some ways, but also find it very annoying.

I think people don't quite have that opinion about Instagram, but that would be interesting. In five years, is Instagram still going to be like the fitness social media channel or is something else going to come up and replace that? And you don't know. No, I don't know what it, nobody knows obviously what it would be that would tip that on its head. But I just, if I had to guess, I would say in five years, it probably won't be. Like if a different channel like thinking about things that would actually make it more valuable for people is if a different

channel came along and made it easier for people to monetize their presence you know like through either people like paying you directly through the platform or something like that like that could possibly be something to throw it off maybe yeah my i don't i don't know it'd take a lot at this point my thing would be as if instagram just got lame like if i were to put facebook as one one word like i think it got lame you know so young people aren't using it because i don't know what changed or why that i think it's just everyone was on it and the fact that you had to follow people back for them to follow your stuff yeah so it waters down your feed heavily.

Right, right. What about Instagram, what they're doing now? Do you see anything that – I guess you kind of talked about it with maybe the monetizing part of it, if there could be a component they could add in, anything they could do better. I've seen them try to talk about being more transparent with ads. And if you look, a few people do this where the location normally is. It'll say paid partnership or sponsored by whatever company it is.

To be a little more transparent because you can totally, you know, if you are an influencer or, you know, whatever you want to call yourself, you kind of can trick people pretty easily. And there's, I mean, there kind of is a certain level of responsibility that goes with that. And there's, I mean, there kind of is a certain level of responsibility that goes with that. So I think like things like that probably are better in the long run for everyone to let them know that, yeah, I am getting compensated in some way to say this. Like I don't actually just love this product that much. I am getting paid. Right. And that takes kind of that pulls that curtain away a little bit.

Yeah. So I think that's something that they could do better and they kind of are on the right step with. I don't know. I don't know. Like, what else really? Something will probably happen and I'll be like, oh, how did that happen? Yeah. You know, like for a while they only had square formats

and now they have horizontal and vertical. So they've changed that up. And I think the biggest thing with Instagram is I just don't want to see it go the way of Facebook where everything is – like Facebook, you can literally post anything, everything in any way possible. And I kind of do like the fact that Instagram limits it. Like you can't put – you can put links in stuff, but they're not going to click. Right.

So that makes it a little less salesy already. Yep. Reposting isn't quite the same like Like it is reposting on Facebook, like where someone repost something, you see, Oh, this thing's been shared, uh,

11,000 times where Instagram doesn't really tell you that it kind of just treats it as its own thing. Yep. Um, but I actually, this is, I think what the biggest thing that Instagram could probably do better is and Facebook for sure too,

is attributing things back to the original creators. They make it really easy for people to steal stuff and just kind of turn a blind eye towards it. Yep. And that makes it hard for people to want to put stuff out there when they can just rip it right off and you're like, no, we don't care about you.

Because that is who makes the platform is the people putting out original stuff. Right. Yeah, that's a good point. especially someone like a photographer, for example. I could see that being a real issue in that case. Yeah, because people can just take stuff and just frame it as their own, basically. Right. And it's not hard to do that.

Right. Oh, we might have lost video, but that's all right. If you're watching right now, because we had to start fresh a couple times, my battery might have died on us. We blew it. That's all right. You'll just watch the rest of this in darkness. Well, does that mean we're supposed to wrap this up?

I suppose we could wrap it up. Or do we just decide this is the one we go two hours? Are we at about an hour already? We're at an hour and five minutes. Oh, geez. I guess we better wrap it up i didn't realize that time flies getting laid up in here well maybe we should just wrap it up when we could uh as long as we're talking about social media we could uh tell you guys where to check us out on social media our youtube channel we talked about it in this episode are you sure though do we have

anything else to discuss oh do we cover the role of social media in strength sports completely i think because after this you're not allowed to talk no i know yeah i think the topic is completely exhausted and it would be a complete waste of anyone else's time to have any discussion or or anything further on this topic there you have it yeah it's done it's good it's good good forever nothing's going to change here all right then continue youtube channel watch the podcast episodes you know our arnold interviews are all on there uh that's the best place to check those out on our youtube channel so subscribe there facebook we kind of told you we don't use facebook for a lot we don't really even need to tell you this stuff you guys know now yeah but check it uh check us out on

facebook subscribe we do share our articles through facebook still that's our biggest thing that we put out there sometimes uh some product information um our website our website go to our website because there is massonomics 2.0 Yeah, there was an update to our website, and maybe I won't even tell you a lot about that. Just go check it out. You'll have to see it for yourself, massanomics.com. You can still subscribe to our newsletter there on our new and improved website.

That's where you can find all of our products that we have for sale. All of your favorite lift shirt, lift hats, flex flask, koozies, stickers. Most importantly, a new shirt that we'll be dropping. It may have dropped by the time you're listening to. So I'm going to tell you it's our bench shirt. The bench shirt. Yeah, the bench shirt. It's not just a bench shirt.

It's the bench shirt. Definitely not IPF approved. No, no, no. It does still classify as raw, though, in my book. Still raw. So check that out. You're going to want to see what the bench shirt looks like, so check it out on the new website.

Besides that, our Instagram handles, which you know is our most important thing. So what do you got? You can find me, notpostingever, at tomahawk underscore d. And the official Massanomics Instagram account, posting two times daily, at Masanomics. All right, we'll see you next time. Later. You just heard the Masanomics podcast.

With your ears, you're welcome. Check us out on Facebook. Find us on Instagram at Masinamics and make sure you visit Masinamics.com and buy some of that sweet Masinamics gear. From your friends at Masinamics Studio, home of the world's strongest podcast, stay strong. Thank you.