Mind Pump: Raw Fitness Truth - 1004: Building Muscle Using Short Workouts, Keeping Gains After Going Off Steroids, How to Sell Personal Training & MORE

Episode Date: April 6, 2019

In this episode of Quah, sponsored by Organifi (organifi.com/mindpump, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about the benefits of quick gym sessions, maintaining... gains after discontinuing steroid use, techniques to sell personal training and one thing they firmly believe to be true that everyone disagrees with. The guys of Mind Pump aging with grace. (3:42) The massive growth of the ‘influencer’ space and potential backlash. How just because someone has 1 million followers doesn’t mean they provide value or have real power. (10:42) The wild wild west of advertising online. (22:33) Is diet more important than exercise for maintaining weight loss? New study weighs in. (25:30) Sal’s ‘high-rep’ deadlift workout + getting caught up in ‘ego’ lifting. (28:26) Do you have limited space and want to work out at home?? Time to look into getting a PRx Performance kit. (34:03) The benefits of using machines to connect to your muscles. (36:21) Updates on Catrina’s pregnancy. (41:43) #Quah question #1 – What movements do you lean towards on days when you only have enough time for a quick gym session? (45:36) #Quah question #2 – If dosed properly with a ligament post cycle, can gains with steroids be maintained without continuous use of steroids? (58:35) #Quah question #3 - During your last visit to Red Dot Fitness regarding sales, what piece of information provided the greatest impact on the audience? (1:12:45) #Quah question #4 – What is one thing you firmly believe to be true that everyone disagrees with you on? (1:24:11) People Mentioned   Enzo Coglitore (@enzocog)  Instagram   Related Links/Products Mentioned April Promotion: MAPS Split ½ off!! Code “SPLIT50” at checkout PRx Performance  **Code “mindpump” for 5%  off + free MAPS Prime on orders of $500 or more Unsolved | Netflix BEACH RESORT TELLS SELF-PROCLAIMED INFLUENCERS ‘TRY TO ACTUALLY WORK’ AFTER BEING INUNDATED WITH FREE STAY REQUESTS Memes 'will be banned' under new EU copyright law, warn - Sky News Is Diet More Important Than Exercise For Maintaining Weight Loss? New Study Weighs In Red Dot Fitness Mind Pump Free Resources

Transcript
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Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND the fitness stuff, but here's what we talked about in that first 42 minutes. We start out by talking about aging, all the beauty of aging, all the cracks of the joints. I love it. The great pubes, new hairs and weird places. It's weird. Young Doug looks. That's right.
Starting point is 00:00:39 Then we talk about influencer marketing. A lot of companies are realizing that influencers are not all influential. You got to pick the right ones. We talked about how exercise is more important than diet to maintain weight loss. It's true a study said so, so there. I talked about my deadlift workout, it was epic. We talked about PRX, that is the equipment manufacturer that makes incredible home gym equipment,
Starting point is 00:01:07 Justin's entire home gym has been constructed using PRX equipment. I ran and rave about it all the time. They've got all those awesome racks that fold into the wall and take up almost no space. Anyway, we are sponsored by PRX. So here's what you do. Go to prxperformance.com-minepump and use the code minepump for 5% off and a free maps
Starting point is 00:01:30 prime program with the purchase of over $500. And then Adam talks about Katrina's pregnant brain. Then we get into the fitness portion of this episode. Here's the fitness questions. The first one was, what movements do we lean towards on the days when we only have enough time for a quick gym session? We give you our favorite quickies in that part of this episode. Next question, if dozed properly with the legitimate post cycle, can you keep the gains you make with antibiotics steroids? In other words, is there a way to make those gains permanent? Next question, during my last visit to Red Dot Fitness,
Starting point is 00:02:07 I did some sales training for the trainers. This person wants to know what piece of information provided them the greatest impact. So we talk a little bit about effective communicating for trainers because at the end of the day, trainers, your ability to communicate, will dictate your clients success in the course. Good at it, trainers.
Starting point is 00:02:24 Your success as well. And the final question, what's one thing that we firmly believe to be true? That everybody else thinks is hogwash. We tell ghost stories, conspiracies. It gets real cool and it's weird and fun. Also, guys, it's going to get crazy. People have been asking for this. The program with the most demand is 50% off.
Starting point is 00:02:49 I'm talking about maps split. This is the body parts split program that is programmed properly. The way that maps knows how. This is a body builder bikini competitor type program. It is advanced. There's a lot of volume. You do train body parts at a time. So you do get to go to the of volume. You do train body parts at a time.
Starting point is 00:03:06 So you do get to go to the gym and work two or three body parts at a time. It's awesome. And it's half off. It's 50% off. Here's what you do. That's crazy. Here's what you do. Go to maps split.com. Remember, there's a double S in the middle. So it's MAPS SPLT dot com and use the code split 50 S-P-L-I-T 5.0 no space for that 50% off discount. Go do it now. I can promise you this program will not be on sale for very long. Again, map split 50% off. Go to mapsplit.com, use the code split 50.
Starting point is 00:03:40 Dude, you know what I watched again last night? What? Unsolved. So good, right? The biggie too far. How far in our head? Two second episode. Damn, you're slow. Split 50 Did you know that I watched it again last night? What? Unsolved. So good, right? The biggie too far. How far in our head? Two second episode.
Starting point is 00:03:49 Damn, you're slow. But here's, I'm not gonna, I don't binge watch TV, Adam. You're not gonna change anything at all. Baby's like in the background. I got to finish the series. No, I watched it. It's really good. The dude that plays the lead investigator in 2006, the year 2006. What's his name? He's either married or used to be married to Fergie from the black eyed piece. Yes, yes, that guy. I don't know his name. Handsome dude, right? Yeah. He's got the fucking st- the- the- the gray hair dude. The- what is it? Yeah, dude. Silver Fox in
Starting point is 00:04:36 it. Yeah, dude. And I'm like, yeah. Yeah. Yeah. You know, because part- because, you know, I- I see him on his guys. Let's do this. Yeah, I see him. And I'm like, that's what I look like. I don't. No, but that's what I want to. You know what I'm saying? I tell my girl, my hair's like that, right? She's like, kind of. Yeah, I'm like, mine's almost true in Chrome. Yeah.
Starting point is 00:04:53 Every time I go to the barber, like he uncovers more layers of this gray. You know, it's like more shiny now, but it's almost, I don't know, it's almost changes. Like from a distance, like kind of blonde, but it's almost, I don't know, it's almost changes, like from a distance, like kind of blonde, but it's like, no, it's silver. You're gonna be, you're gonna be like, what's his name?
Starting point is 00:05:10 Steve Martin. You're white by the way. No, I'll be like, Doc from Back to the Future. Like, just like, you know, frazzled and fucking, you know, just old. It's hand, it's hand, some, at least that's what I've been told. Yeah, I'm gonna go with that.
Starting point is 00:05:24 That's what my mom says. I'm gonna go with that. So my mom says, I'm gonna go with that. You see, your mom and your girlfriend tell you. My mom told me that. You know, moms can't be believed with that, can they? No. Ever. I see old pictures of myself when I was a kid and I was like, mom, you told me I was, look good here
Starting point is 00:05:38 with the spike tear and the spike veins going downwards. You lied to me. You know your handsome. Yeah. You're my boy. You're a sweetie. Are you getting graze anywhere else? Like your eyebrows don't look like in my eyebrows. Are they? Yeah, like little like little spurts of I pluck them as much as I can see them because that's like you know that's unacceptable. Yeah, that that's unacceptable. The beard thing like it's starting to
Starting point is 00:06:01 move. Do you have as much on me as I do on my beard? No, I think you got me there. You got me on the top. I got you on the bottom. Yeah, there you go. Wow. Adam, you don't have a cat. I don't see any grays anywhere on you. Oh, yes, on your face too.
Starting point is 00:06:13 Yeah, definitely. My beard has them and then so do it. And I have them on my sides right now. A little bit. Yeah, just like little speckles. I mean, I guess you get, you know, if you get the thinning thing, you get a little lucky on the grays.
Starting point is 00:06:24 Is that what happens to gray, you with gray hairs fall out more likely to fall out? You know, I'm saying. I don't know You know, I don't know. It's a weird theory. Yeah, it's a weird Dog doesn't have a dog you don't have a single gray, but I have a sneaking suspicion that that's artificial Suspissions have been confirmed How great would you be had you not, if you didn't put the color? Pretty gray actually. No, what, you wouldn't be as gray as him. Uh, probably.
Starting point is 00:06:49 I think you'd say it's very good. You think so? Well, I, you know, I used to have gray hairs that I showed proudly, but then my hair style is, she said, you know, I can get rid of that. I said, okay, I think it was a smart move because you're at a point now. It's, it's any day now.
Starting point is 00:07:05 Maybe I got you like a little bit right now, but real soon here, you will look the youngest, the fittest, and the healthiest is true. Yeah, this is I hope that's not true. Our new. We have a company to run here. Yeah. Well, a fitness or a youthful. Yeah.
Starting point is 00:07:20 What do you think? What do you think we're trying to sprint so hard? Yeah, like five years max. I know we looked at we looked at the squeezes thing. The picture on the new website of all of us, a new website looks great by the way, but the picture of all of us, and I'm looking at them all and I'm like, yep, Doug looks the healthiest definitely.
Starting point is 00:07:36 That looks like the picture of what we talk about. Yeah, and the youngest. I mean, real soon here, people would guess him to be the youngest. Probably. Yeah, I mean, you've've looked the oldest since you were 20 You've said that for a long time. I was born. I was born with teeth and everything. I was old already Spectacle you gave birth. I already feel like Justin and I are creeping on him like he's I think we look like we could all be about the same age And real soon here will probably look older than maybe maybe and, and I'm still dressing like I'm in junior high.
Starting point is 00:08:06 Yeah, you don't really do you? Ah, you know, I showed a picture on my Instagram and like it was literally the same outfit. It was a junior high. It tripped me out, because it was the same exact fly, like the same pattern, like I had on, like it was very much the same exact outfit.
Starting point is 00:08:22 Yeah, I'm slowly becoming a believer in both yours and Sal's strategy there of just not changing. You just go all the way, it makes you back. I love it. They'll come around. You know, if fashion will come, find us. If I don't have to stay on the mic. I want to hug you right now Adam.
Starting point is 00:08:41 It all happens, dude. I was going for a walk with my girl yesterday and a car was driving, I don't know, 35 miles an hour, but I was enraged. You know what I'm saying? This is all old shit. This is stuff that starts to happen when you get older. You drove by and I was like,
Starting point is 00:08:56 see, now I'm the opposite with that. Like as I've gotten older, I've gotten more of a calm. I'm a calm driver. So some dude drive, no, not me driving. I'm talking about I was walking and someone was driving through the neighborhood. Oh, I thought you met you were getting all like road rage When I was younger I way more speeding tickets way more road rage shit like now I'm just kind of like You know what what's it that that one band that sings a teen had your scare the live and shit out of me? I was like that makes so much sense to me now.
Starting point is 00:09:26 It does now. Yeah. They are maniacs, like driving around and like, you're gonna hit something. Well, the real crazy part is as your kids get older, Justin, you'll start to remember when you were their age and then remember the shit that you used to think about, talk about and do at their age.
Starting point is 00:09:42 And then you get horrified. You're horrified because I'm looking at my kid who's, you know, my boy's about to go to, my chemical romance. Oh, my that's right. Yeah. I'm about to, my son, my boy's about to go to high school, right? And so I'm seeing these kids in high school.
Starting point is 00:09:55 I'm like, I don't remember high school kids. I, when I was in high school, I don't feel like we all were that young, but of course we're the same age. And I'm looking at them. I don't, they look innocent. They look like, but you know you were in a sleeper. Oh yeah, you know it's swimming around in there.
Starting point is 00:10:09 Yeah. They're little babies. Oh man, dude. And I'm like, but they're not. No, they're, they're, they're grown up ideas now. Terrible. Terrible ideas. Just a rush of grown up ideas.
Starting point is 00:10:19 Oh god, for a bit. No. That's why I get afraid with these phones with the capability to send pictures and fucking. Oh yeah. you know face time Oh my god, you know, let's be honest. This is all be straight up here. What would you have done at 14 15 years old with face time? Yeah, no, no, I know bad things. I know I know what the fuck I would be doing Not good, so speaking of that
Starting point is 00:10:41 I didn't you have kids that are closer to like are your kids at all Not good. So speaking of that, I didn't know you have kids that are closer to like are your kids at all Into the Instagram thing are they like getting into like the influencers and are they do they do they care about being Lots of people falling like this. I'm following some In that they I you know, they don't spend time on Instagram. Really? No, we we they're not allowed yet to really go on there But my son just started listening to podcasts way your kids your son's about to go in high school And you and he doesn't have an Instagram yet? No, but he'll probably have one soon, I'm assuming. Or he hasn't even expressed any interest
Starting point is 00:11:10 to be part of his business. Or he's probably just account. Yes, I was gonna say, he's probably like Enzo where he has one in New York now. Well, he's not, he hasn't expressed any interest and to be quite honest, my son's interests are. Yeah, but what do you say, fucking gaming with his friends? Who could give a shit?
Starting point is 00:11:23 Who, who, who don't express interest to your parents about shit that they tell you they don't want you to do It's not like when my parents said drugs are bad. I'm like hey, I'm thinking about drugs. I'm gonna go ask my dad Well, we haven't even had a we ought to be honest with you We haven't even had a conversation where that's been I just like you haven't asked like it not really hasn't come up There's no conversation that I hear him and his friends bringing up Instagram. They're interested in gaming and that's pretty much it. You guys know how rapid the influencer industry is growing? You're mentioning that to me this morning. It's an $81 billion space right now.
Starting point is 00:12:00 Oh my god. And that's nothing compared to where it's going to be. Well, they projected to be a 101 by next year, a 101 billion dollar space from 80 to 101. Yes. So it's going to grow that much in that short period of time. Yes. Summers really like like banking their buying decisions off of these people. They're following well. So this is this is what we saw happen. Okay. So like five years ago, companies weren't even savvy to this yet. And like just five years ago, five years ago, it was people were starting to really flood in and get some sort of influence, get some sort of power. Then you start now, now all companies
Starting point is 00:12:36 are pretty savvy, are privy to this. Most of them know that, oh, wow, there's some value to us having these people that have a million followers, post about our hotel or post about whatever our business and we could make some good money off of it. And the barrier to entry as far as marketing and advertising is very low, you just find this influencer, you pay them this X amount of dollars at the lot less than you pay for a commercial on TV. And so companies are now in the last five years
Starting point is 00:13:01 getting on board and figuring this out, but what we're seeing right now that's happening is it's beginning to change. In fact, I was just reading this article on a hotel resort called banana over in like the Bahamas or some shit like that. And it's like was a, you know, influencers paradise. It's like these little cabanas right on the right on the ocean or what that just beautiful. And they jumped on board the whole influencer marketing thing and started allowing all these, you know, semi famous Instagrammers to come up fly over there for free, just post about us,
Starting point is 00:13:29 and they just weren't seeing the return from it. And so, what they, and they had this big backlash on Twitter, and they sent that out, no more influencers, we don't give a shit about it, and we don't want them. I can guess why? Well, what's happening, and what companies are slowly starting to figure out, because still a lot of them don't know this, is it's just because somebody has a hundred thousand a million followers, doesn't mean they have real influence, a real power. And so they're starting to figure this out that,
Starting point is 00:13:58 you know, you're better off having somebody with a network of only 20 something thousand people, but that are highly engaged and highly influenced by that person that are following. Then somebody who has a million followers, just because they do cool cars, they're a show their ass, and like it's just purely entertainment or they're doing funny shit on their Instagram.
Starting point is 00:14:19 And so there's a major difference between that. And I think companies are starting to figure this out because originally they did the same mistake we'd made i mean remember what we talk about it on the show the very first thing money we ever spent on quote unquote advertising was somebody who had two million followers on instagram gave us nothing gave us nothing we got it not even not even it was zero and i we spent like a thousand or two thousand dollars on this girl to post about our podcast and we didn't feel a single.
Starting point is 00:14:46 No, they just have to do their homework better because right now what they're doing is what we did, which is they're just looking at total followers. Okay, how many total followers you have, but you gotta do your homework a little better than that. You have to look at engagement and the kind of value that they're providing. And if the value that the influencers providing
Starting point is 00:15:02 is literally people just looking at your page. There's not a lot of value there. They're not going to want to do what you say. They're not going to, you know, you're not going to change their lives in any way with anything that you're providing. But if people are following you because you are, maybe an artist or you're providing them, like value with like information or stuff that people are like, oh, I value what this person has to say.
Starting point is 00:15:28 I value this person's ideas. That's influence. Yeah, yeah. And if you have, I mean, there's a way where I could see, you know, big businesses making a lot of money from influencers that do have that kind of pull and reach to their audience. And they're really providing a lot of value because
Starting point is 00:15:47 now it's like instead of the shotgun approach where you know a lot of big businesses they just try and just get the the word out and get their brand out there uh you know to be able to find a community that really um you know is aligned with a lot of the same types of, like if your product is providing an answer to a lot of whatever the community, it's like people that are really into shoes and you have some product that allows them to connect to each other. And that's something that's gonna gel well
Starting point is 00:16:22 within a shoe community that's very specific to just Nike or something. Yeah, they're gonna do their homework. You also have to be, you can reduce it down to a very niche group of people and make a lot more money if you hone in on that process. Well, it comes down to trust, right? You have to have built trust with your audience first.
Starting point is 00:16:42 And that doesn't, that follows don't necessarily reflect that. I follow a lot of pages. I don't trust the person who's posting stuff. Like, this is entertaining. Oh, this is funny. Oh, that's sexy. Like, okay, you've got me following you for those reasons. But now that doesn't mean that I automatically trust you
Starting point is 00:16:59 because that's, so those same people, that they post, hey, go buy this or go check this out, it doesn't mean that I'm gonna go buy it because just because I follow them. Yeah, and if I was a hotel, and I was looking for influencers or a resort, and I was looking for influencers to drive people to my place,
Starting point is 00:17:16 I would look for people who have large followings who would review hotels, or people who have travel pages that lots of people trust, and hey, what do you think the best place to go here? And those are the people that will probably get you some traffic, not just this bikini model and this dude that I have a million people in that show.
Starting point is 00:17:33 Great, but it's not going to sell a lot of hotel rooms. Yeah, and I think we're going to also see a backlash. I really do because influencers in some cases do have some influence and the powers that B don't necessarily like that. And so you're gonna start seeing some more checks and balances and maybe even some government regulation. I foresee that in the future.
Starting point is 00:17:52 I really do. How, what do you mean? Well, you're gonna see cases, because this is gonna happen where an influencer says, do this thing that I said or here's this diet that I did or whatever, someone's gonna get hurt.'s going to be all they need to step in and say, hey, you already they're making it to where if you don't put hashtag ad or somehow show someone that it's an advert in your post that you could potentially get yourself in trouble.
Starting point is 00:18:18 They're now saying that. So like if I were to, let's say I was aligned with a supplement company, I like their product and I'm gonna promote them and they're paying me to do a post of their protein bar or whatever. And so my post just shows me eating the protein bar and I'm like, oh, I really love this protein bar but I don't put in there like hashtag advertisement or something that shows it it's an ad.
Starting point is 00:18:37 I could potentially get myself in trouble. That's not a law yet, but I could foresee them trying to make the case for that. Yeah, I'm gonna be interesting if they can pull that off or not. I already see some big people doing that. I see some some people. Because the words already gotten out, you have to be careful. Yeah.
Starting point is 00:18:50 And, and, and, and, you know, that's fine. I don't, you know, I think it's smart to do that just to kind of, you know, cover your basis type of deal. Yeah, and making more transparent, too. Yeah, but at the same time, like, fucking cares. You know what I mean? If you're gonna look at, if somebody's gonna listen to somebody and do something stupid of themselves, well, I mean, okay, you know, that's your, that's the responsibility.
Starting point is 00:19:13 Yeah, it's what responsibility has got to be on you. Right, that's why I kind of find it interesting how you think that's gonna happen, because I feel like how can you police that, you know, I mean, you could, you could say that a minute, a million different things that you went and did some shit. What they'll do is they'll police the platforms. So rather than them going after the influencers themselves, they'll go after the biggest platforms and they'll tell places like Instagram, Hey, if you don't start taking these down or start monitoring,
Starting point is 00:19:36 it's if we don't see some efforts on your part, then we're going to, you know, put you in front of a committee and put potentially fine you guys or see you guys or whatever. I mean, they're trying. You know in the UK right now that they're trying to, they've already made laws, memes, right? Yeah, like if pictures aren't, I'm not quite sure how it works,
Starting point is 00:19:55 how they're gonna even enforce this, but I guess if a picture isn't giving credit to the person who initially took it or whatever, this is what their strategy, that if you post that you can get in trouble. So essentially what they're trying to do is ban the free sharing of images and stuff like that. Like copyrights sort of,
Starting point is 00:20:10 yeah, like maybe Doug can pull up how they're banning memes. Yeah, good luck. What the fuck? Yeah, that's like, well I know when you sign up for Instagram or Facebook, you release that power. Like it says in there, they actually are owning that.
Starting point is 00:20:26 Right, so it's like, whatever you post on here, you don't own any of this. You know what it reminds me of? It reminds me of when people were getting music online and sharing it for free. Yep. And how the government stepped in and they're like, no, you can't, you know,
Starting point is 00:20:38 because obviously the pressure from, you know, Hollywood or whatever, you can't do that. And so they would make a few high profile cases where they would take people and find the fuck out of them. But did it stop it? No. Not at all.
Starting point is 00:20:51 In fact, it's still going on. The most effective thing to stop it was to compete competition with a good sharing platform that you pay for like iTunes or whatever. It is interesting to see that. It's a great comparison because like you saw how that just totally upended the whole music industry and they're just still trying
Starting point is 00:21:08 to really repatch it and figure out like how everybody's gonna make it work. And that happened before Instagram and all these things came about. So we have to go through quite a phase of like how we're gonna figure this out completely. In my opinion, the way to beat it isn't with laws because you're not gonna be able to do anything with that.
Starting point is 00:21:26 There's some possibles, too many people, it's too free. The sharing is too free. But there it is. The EU approves controversial copyright law that could wipe out hilarious memes forever. Yeah, that's what it was. So, but yeah, like how would you- I would like with that.
Starting point is 00:21:39 How would you enforce this, right? In my opinion, the best way to beat this is to out-compete it. So, let's say like right now you can go online and get free music and you can get free movies. Right now, it's not hard to do that. A lot of people do that. But you prefer to pay for it
Starting point is 00:21:53 because the quality's good, super consistent. You're not gonna get any viruses. You know where it's all that and it's super easy. And that's how you're gonna beat it. You're not gonna beat it with, it's gotta be the experience. You know what I'm saying? Like, could I get a free movie online,
Starting point is 00:22:05 but is the quality gonna be the same? Is it gonna be this, you know, no, I'm willing to pay three bucks, or four bucks for a better experience. That's the only way I think they're gonna beat it. Well, it doesn't, it doesn't open up the opportunity for somebody to be a business that does that, that creates the memes and then sells that.
Starting point is 00:22:20 Like, it's, oh, you have a membership for $3.99 and then what we do is we provide all of this and you can use it because it's ours. We own the rights to it. Maybe. I know, but kind of like what you just said with iTunes, like that to me, that's when I see like what's going to happen with like Instagram is, you know, where we've seen what's happened with like Facebook is, I mean, I think it's about the money. I think it's more about the money than the people. Like it's more about that. Like follow them. I think we're more, we're lucky right now that we can get away with monetizing the way we do
Starting point is 00:22:49 off of these platforms. I think sooner or later they squeeze, they squeeze the businesses. Right now it's like they're letting all these people, you know, go ape shit, get lots of traction, make fuck tons of money, buy all their whips and celebrate, you can be successful off of, you know, now they want their peace.
Starting point is 00:23:05 Right. And then, and then, and they'll be able to, and they'll have so much leverage that you can't give it up. It's just like what fate, like Facebook, it's the wild, wild west right now with Facebook ads. I mean, everybody has moved over there, like nobody does Google ad, or not you can say, no, very few people do Google AdWords anymore
Starting point is 00:23:22 because Facebook's return on it is so much, so much better. And it's cheaper. But what happens when you're a company who makes $100 million a year, you spend $500,000 a year in Facebook advertising right now and it returns you millions of dollars, what do you do when they decide to double that
Starting point is 00:23:40 or triple that? You can't stop, as long as it's returning you what you're spending, you're doing it if you're a business, it's like, you just squeeze the fuck at it. Well, the reason why they'll squeeze it isn't just because they're going to squeeze it. They'll squeeze it because there's limited space, limited billboard space, if you will. So here you are, your online company, your $10 million company, you know, large, but not even close to being considered big in the big business world.
Starting point is 00:24:07 And then you have big companies like Sony and Holywood and whatever moving in and saying, hey, we want to buy shit tons of space on Facebook. Now the price just went up. Now you're competing with big companies that have huge, huge budgets. That's when it's gonna get crazy. That's when it's gonna be hard for every average person
Starting point is 00:24:24 to start a business and do these types of ads. So it'll be interesting. Right now is a great's gonna get crazy. That's when it's gonna be hard for every, you know, average person to start a business and do these types of ads. So it'll be interesting. Right now is a great time to get in. That's for sure. Like get your foot a hold in now because I think in five to, what do you guys think five to 10 years
Starting point is 00:24:34 when it's getting crazy? It's happening so fast. You know, even five years ago, Facebook ads was, you think it's the Wild West now. Back when Doug and I went to the, these internet marketing conventions, which was probably six years ago, that was the Wild West. That was crazy. Those guys were doing stupid ads or whatever and getting massive returns and it was super easy. And then all of a sudden
Starting point is 00:24:55 Facebook started cracking down on what you couldn't say and how you could do the ads. Well, it's almost inevitable that it'll move because it always does, right? I mean, if it was email marketing, then it was Google, then it's Facebook. It's so, I mean, I think Instagram is the next one that everybody is, that they're going to get better and better about how we get advertised to on that. I mean, you're already seeing more and more ads pop up in your Instagram feed. So, you know, I think they're going to be like, I can see that.
Starting point is 00:25:20 I don't know. Yeah, I'm sure Twitter has to have to, right? Yeah, I would think so. I mean, I'm not on there very often. So yeah, I don't know. Yeah, I'm sure Twitter has to have to write. Yeah, I would think so. I mean, I'm not on there very often. So yeah, I don't know how that works. Interesting. So, read a study yesterday that showed that exercise is more important than diet when it comes to maintaining weight loss. So they took a large study that they did,
Starting point is 00:25:45 and they looked at individuals who lost a lot of weight, and they looked at the people who were successful at keeping it off, and they compared and they controlled, and they looked at, okay, this group over here is constantly calorie restricting. That's like one of the, that's the main way that they're keeping their weight off. This group over here is exercising a lot and is being very active.
Starting point is 00:26:09 The group that was active, believe it or not, was far more successful at maintaining their weight loss. I think it has to do with just the way the body adapts. You stay restricted with calories long enough. Yeah, well, where do you go? Well, when your body adapts to lowered Lord, you know, restricted calories, there's not really, you know, any further you can go to where your body is now in starvation mode and is trying to make sure it's preserved. It's not just that. When we, when we lift weights, you're,
Starting point is 00:26:37 you're also making sure that some of the, those additional calories you may consume are being partitioned over into building muscle. So it's, I mean, it's one of my favorite things to do with a client is, you know, is to put them in a surplus, but really start to ramp up the volume and training because it's like, yeah, I know you're eating more calories than you've ever ate and that might scare you like you're going to put on a much of body fat. But now if we are, if we are programmed right, if we're lifting correctly and I know that I'm increasing the training volume in you, a majority of those good calories are going to go to building muscle.
Starting point is 00:27:07 You're not going to put body fat on. Very minimal at all. You want to have a faster metabolism. So it's consistent with the same study. They had this longitudinal study on the biggest loser contestants. And the ones that were consistently physically active were far more likely to keep the weight off than the ones that weren't. Even though they were all looking and restricting, you know, calories, exercise makes a big fucking difference when it comes to weight gain. You have to have that for it to be sustainable.
Starting point is 00:27:34 Well, give you the faster metabolism. Of course, there's other aspects here that I think they're not controlling for, right? Like, if you exercise regularly, you're healthier and you feel better, you're probably gonna make better decisions overall anyway, right? Like if you exercise regularly, you're healthier and you feel better, you're probably going to make better decisions overall anyway, right? It makes that big of a difference. And I think, I know we're talking about this in the context of weight loss because that seems to be the most important thing that people look at. But when it comes to just overall well-being, exercise plays one of the biggest roles. And many studies show that it may even play the biggest role in just long-term well-being and health.
Starting point is 00:28:09 It's just how active are you, how much do you exercise, do you do resistance training, do you walk a lot, do you spend time outside? We definitely did not evolve to be just as sedative as we currently are in our main. So it makes that big of a difference. Anyway, I did a, I'm freaking hammered right now. I did a deadlift workout the other day.
Starting point is 00:28:31 Drank a lot of stuff, please. No, I'm getting smashed. I like to get smashed. That's usually my verb for that. It's just sober up as the day goes along. Yesterday's work out or today's work out? No, I did it yesterday. And I haven't done high rep deadlifts.
Starting point is 00:28:43 Well, high rep is 10 for me in a long time. So I did an hour short on time, I woke up a little late in the morning, so I want to lift and so I'm like, shit, I only have 45 minutes instead of my normal hour. So I did a short rest too on top of it, but I did 315 and I did sets of 10 reps, touch and go with like 45 second rest in between. Holy shit, man. My mid back is fucking gone. It's the toast. Like, when's the last time you did high-rept dead lifts?
Starting point is 00:29:12 I'm not in a long time, dude. I've done that more recently than I've done really heavy. Really? Where you just go for it? Do you hear your rhomboid just get smashed? Yeah, no. I'm 10 years older, but it's actually, I've actually felt it's not a lift that I traditionally was doing really light like that.
Starting point is 00:29:26 I was up in 15 rep range, so I've been doing like 225 or 15 and that's been kind of the workout for my deadlift. I haven't gone over, shit, I don't think I've gone over 315 and deadlifting in quite some time. Because my goals are different right now. I'm not trying to be this massive meatball muscle guy anymore So trying to build my endurance trying and so my weightlifting is reflecting that same thing with squats Like it's more rare now to catch me squatting really heavy or deadlifting really heavy than in the other way And I here's the thing about that man, and this was one of the things I shared with you guys when I went through that process of like really trying to chase the PRs with you a couple of years ago. I mean, I feel better right now than I have probably in a very, very long time.
Starting point is 00:30:13 Oh, heavy weight, heavy weight, constantly pushing heavy weight. Is it high risk? Oh yeah, high risk. Yeah, it pressures the hinges. I mean, anything that could sort of, you know, be exposed and create a problem for you that like at high weight, it's gonna expose that and you're gonna feel that.
Starting point is 00:30:31 I noticed it, like, my mobility is like crazy now. Like, I've got some of them, I went from being somebody who was not mobile whatsoever to, I mean, out of my, for anybody that's a friend of mine, like, I don't have anybody who's more mobile than I am now. And I'm six foot fuckin' three, dude. Like, and a lot of that, when I was lifting really heavy, was just kinda hindering that. I was always, I felt inflamed a lot,
Starting point is 00:30:54 achy joints a lot. It was really tough to also try and work on being this hyper-mobile guy. This is where the myth of weight training be bad for the joints comes from. It's, it comes from people who constantly test. Right. They're like really heavy, heavy weights.
Starting point is 00:31:10 And so then people say, because I mean, let's be honest, you're doing 15 reps with 225 pounds. You're squatting with probably 220 to 275 pounds. You're not like you're doing body weight stuff and you're going like, you still resistive strain. Right, right. You're just not pushing the PR stuff.
Starting point is 00:31:25 You're heavy, heavy, heavy. Right, right, right. I'm not doing 400 pounds, what I'm saying. Like I'm not, which really easy for me to get in the ego lifting like that, because it's fun. You know what I mean? Yeah, it feels fucking good to rip 400 something pounds off the ground or squat that, you know, out of a hole.
Starting point is 00:31:40 Like, that's, there's something very, I don't know if it's a manly thing that makes me feel that way or what it is, but it's definitely ego lifting and I can get I'm just as guilty as anybody I can get caught up in that and since my goal has been all about this mobility and swimming and rowing and I've been more like health focused I'm not I'm not tracking to build a bunch of muscle on my body. I feel good. Yeah, I just want to feel good right now, which I also know me. Well, eventually I'll get bored of that too. And then I'll probably chase some time presses. Yeah, then I'll try and press it again. I mean, that to me, that this is the way that
Starting point is 00:32:16 for this is what's kept me in fitness for over 15 plus years is that I love that. I love that. I have the control of the ability to say, hey, this is what I'm gonna work on for a while and it breaks up the monotony of training so much. If you're always trying to look a certain way or you're always trying to get stronger or you're always kind of going after this same thing all the time, it's really, one, it tends to lead down a bad path
Starting point is 00:32:44 where eventually injury potentially happens or it just gets flat out fucking boring or get discouraging because the body it does adapt and get very efficient no matter what. If you play, if you're not in the gym to work out, but rather you're in there to play and enjoy what you're doing, you're probably more likely to do it forever. Dude, that's how I've been feeling too. I mean, mine's been more power based in terms of like, really like the speed and acceleration of pushing weights,
Starting point is 00:33:10 but also like, you know, very much considering the control. And, you know, it hasn't been heavy weights. Like, when you're dealing with power, you have to go fast. You have to go fast. And so, like, that's been my entire goal was to, you know, just get that sort of snap again and like feel that.
Starting point is 00:33:28 Because for me, that's always where I felt like I just feel the best. I feel like I can do anything. I can move any direction. I can have that sort of power access that I want. And it's been fun, man. There's different techniques. So you've been doing multiple reps. Like for me, I've been banding dead lifts.
Starting point is 00:33:48 I've been doing that where now my focus is on that concentric first bit speed. And I'm just trying to get that thing up there. Do you have bumper plates at home? I do have bumper plates. Did you buy your plates from PRX too? Or was it just the cage? Yeah did you buy your plates from PRX too? Or was it just the cage? Yeah, I bought the plates from PRX, I bought the racks from PRX,
Starting point is 00:34:10 I bought the, you know, how I basically organize my weights on the wall as well. So I got the wall mounted one. So everything lives on the wall and I could fold it out. It's so great because I just, how far does it all stick out from the wall? When you fold in the cage, you've got the weights because they're sticking out of the wall, right?
Starting point is 00:34:28 Yeah, maybe like, I wanna say like a foot. That's it. No, you just did about two feet in your hands. Is that so? Yeah, but yeah, it's probably like this. Because there's, really think about like, small to two, two, 45 pound like bumper plates.
Starting point is 00:34:42 Like, that's it? Yeah, wow. And I might be able to stack like another, like a 25 maybe,. That's it? Yeah. Wow. I might be able to stack another 25 maybe, but that's it. Holy shit, that takes up zero space. It's not anything. So yeah, and you can open the door. So I'm limited on space.
Starting point is 00:34:57 I don't have a garage. I don't have anything that's an obvious place to put a gym. And so this was like an extra room where I kind of just use it for storage. Now, when you fold out the cage, because you, I mean, you're strong squatter, even when you go light, 315, when you're pulling out the cage, you know,
Starting point is 00:35:15 cause it folds in, right? So you pull it out, it hits the ground. How, how, like, is it solid? Does it feel like, like, not a big deal? Does it feel like, is it deal or does it feel like is it not a solid? Is it okay? Yeah, so basically so it has these hydraulic sort of hinges to it. So when you let it down, it doesn't like like slam onto the ground or anything really. It's kind of like just suspended a bit, but when you put the weight on top of it, then it's like really secure. Oh, wow. So that being so
Starting point is 00:35:44 when I go, I can literally lift each one of those racks up with one hand and just push it back into the wall when I'm done. So it's probably because it's hitting the ground and connected to the wall. It probably feels more stable than a regular. Yeah, we can. Yeah, it's very secure.
Starting point is 00:36:01 So I know that was like a concern, but yeah, if you get it right and you mount it right, so you have it on the studs, like it's not going anywhere, do you? Like I could load that thing with probably, you know, 500, but I won't obviously, because I'm not that strong, but yeah. Like if you feel that secure, yeah.
Starting point is 00:36:16 It was a problem. I've been going to Club Sport again and working out and what I've been doing when I go, except my garage gym, which is all free weights. Yeah. And then Club Sport is obviously a normal gym. And so what I've been doing when I go, because I have my garage gym, which is all free weights. Yeah. And then ClubSport is obviously a normal gym. And so what I've been doing when I go there is straight body building machine, free weights,
Starting point is 00:36:33 but a lot of machine type, pumping type workouts. And there's a lot of benefit to doing those too, every once in a while. Like it's easy on the joints. I get a really, really good pump. And there's certain machines that are, they have this one hoist pull down machine that I would have never thought would have felt as good.
Starting point is 00:36:50 It lifts your butt up when you also, yeah. I would have never thought it would have felt as good as it did. You know, you know, why I think that is, is you know, we talk about the cue on a lap pull down, where we talk about lift your chest up to the bar. You know, it's lifting your butt and lifting your torso up in the direction as you're pulling down. I think it just helps.
Starting point is 00:37:09 There's something. I'll exaggerate you up like a... Well, there's part of that, because I was thinking about that. I'm like, I wonder, because why would they do that? Just fucking have the arms move. And I'm thinking, I wonder if that,
Starting point is 00:37:18 you know, psychologically causes more of a, because we're so, our bodies, we're probably more primed to move our bodies than we are to move objects in terms of how we evolve. So I was wondering if there was a psychological queue there that was helping me connect more, but I'm pretty good at connecting to what I need to. I think it might be part of that atom,
Starting point is 00:37:40 and I also think the angle for my body just seems really good. Like I'm doing it, I'm like, holy shit, I never knew a machine. Well, it's also on a rotating axis. So it's not like it should be for everybody's, but that's what's great about that machine too. Like that, I love, that's one of my favorite hoist machines that they've made
Starting point is 00:37:58 because even if you're a tall, there's one thing you'll be in about a tall, lanky guy like me, machines sometimes are like hit and miss. It's a roll of dice if it's gonna fit my body just right. I normally have to kind of like get in differently and kind of create my own position in there to feel it the way I want to.
Starting point is 00:38:16 But some of those machines in that hoist one you're talking about, I knew right away when you said it because it is, it's one of my favorite. And that's because where you grab it on the handle, it's on an axis. So then if it doesn't matter how tall or long your arms are, it should fit you. And then that part where the seat lifts,
Starting point is 00:38:32 the seat elevates as you pull up, I feel like it just promotes that, retracting the shoulders and lifting the chest up as you come down. Now of course it helps when you understand the mechanics like you do really well. So I think it just helps exaggerate that so much. It is one of my favorite machines.
Starting point is 00:38:47 Yeah, I really feel it. And then I hadn't done leg press in, I don't know, 15 years, maybe 10 years. And so I never do leg press, right? Is it really been that long? I never do it. You know when I was a kid, I would do it every once in a while. I really do like single leg leg press.
Starting point is 00:39:00 I know we shit on it for a long time because. Well, that was your thing. You used to talk about it a lot. I love single leg leg press. Well, so I did just double leg and I've been kind of it for a long time because. Well, that was your thing. You used to talk about it a lot. I love single-lay leg press. Well, so I did just double-laying and I've been kind of doing it a little bit and just feeling how it feels different than other leg exercises.
Starting point is 00:39:12 I don't think it's in the same category as squats, but because I never do it, I'm sure I'll gain some benefit. So I did a little of that. It's funny, man. I'm like, God, if anybody was watching me right now and knew that I was... Mine pump.
Starting point is 00:39:24 Yeah, they're like, you're doing. Yeah, they're all in machines, you know. It's such a phony. It's funny because I feel the same way now whenever we do something that's like, even the way I'm like, I'm swimming, you're doing like cardio type exercises right now. I'm always like, looking over my shoulder. Yeah. It's so weird that's thinking I'm a liar.
Starting point is 00:39:41 I don't do ever do cardio. It's like, no, it's not that I don't ever do. Yeah, it's funny. It's true that a lot of the stuff that we talk about in the liar, I don't do ever do cardio. It's like, no, it's not that I don't ever do. Yeah, it's funny, it's true that a lot of the stuff that we talk about in the show, I think we come from a, I think the point that we try and make is that we understand the audience, we understand a majority of people getting into fitness.
Starting point is 00:39:57 And so we're trying to steer them in the right direction, not to say you could never do these things or we would never do those things. It's like, well, there's just on the the higher Arkey of stuff that you should really put your energy and focus on most people aren't doing most people are not squatting most people You'll never see do assisties squat most people don't deadlift enough like these are things that like you got keep practicing that You know that's not to say if you're somebody listening and you do all those things all the time really well that, hey, going over and doing the leg press or doing the machines or hopping on
Starting point is 00:40:29 some cardio, there's not a lot of great health benefits around all. I'm a fitness connoisseur and I love fitness. I love resistance training in particular and there's so many different ways to do it. And I like to do it and have fun. I like to go to the gym and I've been doing this ship for 20 something years. Yeah, you better believe I'm gonna go. Yeah, keep it fresh, man. Yeah, so I'm having a good time going in and trying.
Starting point is 00:40:50 I even did some of the abductor machine, the good girl bag. Whoa, hey. And you know why I did that? Oh, that's an honor video. Yeah, that's almost a waste of time. It's actually, you know, it's funny. Most of the time it is, but you know what I noticed
Starting point is 00:41:03 on myself, so I was fooling around, and I'm looking at the machine, and I like to see the way machines are designed. So I get in there, and I'm messing with it, and then I realize how terrible my abduction is, or at least that end range is emotion, so I'm like, huh, so I get in there, I put a little bit of weight, and I'm just coming out and pushing out as far as I can.
Starting point is 00:41:20 Man, and me, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, fit, my fit, my fit, my fit, my fit, my fit, fit, my fit, my fit, my fit, my fit, my fit, fit, my fit, my fit, my fit, my fit, my fit, fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit, my fit,, it made my fit. Did you have the Spandex and the shorts? And then you exposed the trouser trap. No, no, no, everybody saw everything. Did you hover your butt off the seat too? To do that to the butt building. Yeah. I love that one. I'm seeing that. I was holding on to the top.
Starting point is 00:41:35 I had Jessica Fjolme for the back. Pulse. Pulse. Can you post this to my Instagram please? I love the pulsing exercise. Speaking of girls, how's your girl? Oh my God. So since we had our interview, which hasn't gone live yet,
Starting point is 00:41:50 I committed to getting up early, right? I told you guys I'm just not a morning person. So this morning was like one of the first mornings that I got, and I told Katrina, because she gets up early every morning. She's a 5 a.m. riser, because she, or construction stuff is super early, right? And I told her before we went to bed, I said, Hey, when you get up, I want to get up with
Starting point is 00:42:09 you, you know, when you go downstairs, because she normally goes downstairs and she normally starts the coffee for me. So when I wake up, the coffee's already made. I love that. And so I told her, I said, Hey, when you get up and you go downstairs, like, you know, don't forget about me. I want to come down and have coffee with you and we'll have breakfast. I'll read my morning coffee or my morning brew newsletter and my hustle newsletter and we can hang out in the morning. So we do that this morning. It was great. And one of the things that she asked for me, she's like, Hey, could you do me a favor
Starting point is 00:42:37 and drop off all these these t-shirts that Doug needed over at the UPS thing or whatever? And I'm like, yeah, I could do that. And she, she leaves to work first and she calls me. She goes, I fucking went to your work. I go, I go, what? She goes, I have no idea why I'm here right now. That pregnancy brain. I'm right.
Starting point is 00:43:01 And I'm assuming that it's just because she was, for the first time in the morning, she was with me, we are talking about mind pump business and stuff like that. And so maybe my. Yeah, mind bump was on her mind. We are talking about the t-shirts and things like that. And so I think she just assumed to go to mind pump. Yeah. But she calls me. She goes, how about your work right now? I have no idea why I'm here right now. That's hilarious. Does she seem happier, more tired, more sad, more? Actually, her energy level has gone up quite significantly in comparison to the first trimester.
Starting point is 00:43:31 First trimester, it was, it was, it was torturous for me. I mean, she was going to bed at like six o'clock and wanting me to go to bed with her. It was fucking suns up. I'm like, I can't go to bed. It's fucking so still. And she would. I've never seen her do this before where she'd be like, laying next to me on the couch, it's six o'clock in the afternoon or six o'clock in the evening and just fall asleep. Like, but she's not doing that anymore. She's
Starting point is 00:43:53 back to like her workouts. Like we went for a nice long walk last night. Like she's starting to get in the rowing a little bit. Like so, her energy levels and stuff like that are really good. She and she haven't seen any signs of morning sickness or headache, stuff like that. All that stuff, she hacked that really early. She pieced together like, Wake up, eat something before you're in bed. Yes, she realized that if she ignored that feeling of,
Starting point is 00:44:19 oh, I should eat something or I want something, if she ignored that at all, like you could get away with when she didn't have a baby inside of her, no problems. Never had a problem. She could fast it all, like you could get away with when she didn't have a baby inside of her. No problem. She never had a problem. She could fast it all time like I would and no big deal. But now with the baby, if she doesn't eat when her body doesn't matter if it's four in
Starting point is 00:44:34 the morning, when it is, if it she wakes up and she feels a little hungry, she knows she has to go downstairs, go eat. And as long as she does that, she doesn't get the headaches, she doesn't get sick. You have like a mini fridge next to the bed. She's still opening it up. Yeah, no. I've told her that if she wants to do that because I used to do that. She doesn't get the headache. She doesn't get sick. You have like a mini fridge next to the bed. She's still open. Yeah, no. I've told her that if she wants to do that because I used to do that. So what she's been, it's been great man. She's doing really good and starting to feel the
Starting point is 00:44:52 movement now. So she felt she woke up for the first kick the other day. So I haven't felt the first like official kick yet. But she's she says she's coming from. Yeah, yeah, I should be this next week or so. I'm excited for my little nephew. Yeah, I'm pumped This quas brought to you by organify For those days you fall short on getting your organic veggies or whole food nutrition Organified fills the gap with laboratory tested certified organic superfoods to help give your health a performance the added edge Try organify totally risk-free for 60 days by going to Organify.com.
Starting point is 00:45:27 That's O-R-G-A-N-I-F-I.com. And use a coupon code MindPump for 20% off at checkout. First question is from J-Wayne90. What movements do you lean towards on days when you only have enough time for a quick gym session? That's a good question. First, I think we should define quick, like how, how fast do you talk? I'm thinking like 20, 30 minutes. Yeah. That's probably what you would consider fast workout. Yeah, because otherwise, I mean, I don't really know what, what I would do if I had like just 10, 15 minutes, like, it's just kind of mobility. I've done it before. Yeah, I've, I've actually, I, this happens a lot. There's many times, and you know what?
Starting point is 00:46:05 This didn't start to happen until later in my career. I used to have this stupid attitude of all or nothing. Yeah. I'm either all the way in, on the way, I'm training and dieting and all about my workouts, like, or I'm off the wagon. And you know what, there's a lot of benefit to squatting five sets and nothing else. There's a lot of benefit to squatting five sets and nothing else.
Starting point is 00:46:27 There's a lot of benefit to spending 20 minutes of just doing a Turkish get up. And then you know, there's nothing wrong with a quick little session like that because you're either crunched for time or sometimes I'm just not in the mood. Yeah, and it keeps momentum too, I've found like, and especially too, like, I've done sessions like that where I'll just squat and I'll just do that for maybe 20 minutes, but then I'm also then charged and motivated later in the day, I'll just find another opportunity
Starting point is 00:46:53 that's a short window where I'll just take advantage of it and do something else, so I'll do it over a press or maybe it's split apart during my day or maybe I just got that in, but at least it's one thing that will keep carrying momentum the rest of the week. Now, now what I do choose to do this though, I most, I definitely don't do cable push downs, camber curls, like I'm doing either a compound lift or compound movement. That's right.
Starting point is 00:47:20 Yeah, I'm doing a compound movement for sure. So there has definitely been times where I've only overhead pressed, I've only squatted, I've only deadlifted, I've only benched pressed, I only Turkish get up, I mean, there's definitely times where I pick one of those movements. But I guess what dictates that for me is what I think is most neglecting. Like if I've been inconsistent, let's say with squatting and I know I'm only
Starting point is 00:47:46 gonna get in and do one thing or I'm only gonna spend 10, 15 minutes in the gym while I'm on a squat, you know, or I know I've been neglecting deadlifts. So I'm gonna do what I think I'm, I've neglect, I just did this with bench the other day. Just I've been all, I've been all row, all swimming, all back kind of guy. And I really have just kind of neglected chest exercises and bench pressing and I'm like, you know, I really have just kind of neglected chest exercises and bench pressing. And I'm like, you know, I need a good chest lift and I was in here just bench pressing. Realistically, you know, if you have 20 minutes,
Starting point is 00:48:12 you can do three exercises and you can do them relatively well. You could do two to three sets of each exercise, short rest in between 30 seconds, and pick three movements that kind of cover the whole body. My three movements tend to be squat, bench press, and a row, or squat dips and pull-ups, if I really wanna go fast,
Starting point is 00:48:34 because dips and pull-ups don't require me to set up a bar or anything. And I can do that, and I mean, I can do that in 15 minutes, in fact, I do that all the time. And I've hit the lower body, I've hit the pushing muscles of the upper body, the pulling muscles of the upper body, I get a little bit of core activation from the squat, I get biceps and triceps and shoulders,
Starting point is 00:48:52 and you kind of hit the whole body, but definitely you don't wanna go in the gym, unless it's one of those days where you're not feeling that good, and you only have 20 minutes, then I'd say go do some mobility, some stretching, do some full range of motion type stuff, but three barbell movements or three full body movements.
Starting point is 00:49:08 No problem. Yeah, I completely agree. It's also interesting because depending on what your focus is, if you've structured your regular workouts around one sort of a theme, and so lately for me it's been power. And so for me, like if I only get an opportunity to have, you know, 30 minutes even, like I will just focus completely on a clean and jerk. And so I'm getting everything there, you know, that's a perfect, you know,
Starting point is 00:49:37 skill for me to just completely hone in on. And I'm going to hit all my muscle groups, just, you know, it's a fantastic movement for that. I'll tell you what, let's say you're somebody that says, okay, I can work out three days a week, and I can spend one hour, three days a week, so that's a total of three hours, right? You could do that, or you could do six days a week, 30 minutes, or 20 minutes.
Starting point is 00:50:01 What's gonna give you better results to be quite honest with you? The frequent, smaller workouts might be superior in some ways for the average person. I'm gonna be able to get into the workout and really hammer yourself, but that daily activity might be better for a lot of people. And schedule wise, I've had clients like this
Starting point is 00:50:20 where it's harder for them to take an hour to an hour and a half, a few days a week than it is for them to do 20 minutes every day. It's harder for them to take an hour to an hour and a half, a few days a week than it is for them to do 20 minutes every day. It's easier for them to do that than, you know, taking that time aside. So, I would not knock short workouts. No, I, this is, I feel passionate about this because this is a mistake I think I made
Starting point is 00:50:37 as a trainer for a very long time. I really had the attitude that if I can't get into this full routine, I would just not lift it all. And I think it's crazy. And I look at the amount of effort I put towards training today. And literally, this is like right now currently because I'm like swimming in row guy right now.
Starting point is 00:50:56 I'm like, and mobility guy. I'm totally not lifting the volume compared to what I was lifting just two, three years ago is it would take me out no joke. It would take me probably two months of training to equate to a week's worth of working out. Oh, you're currently doing research? Yeah, yeah, yeah. And I can stay, I'm in pretty damn good shape right now.
Starting point is 00:51:19 I mean, I'm relatively lean. Just not back kind of shape. Right. So the question here, or the answer to this question is really, like, what are your goals? Now, if you're trying to make moves and progress your physique and like,
Starting point is 00:51:33 yeah, little short workout here and there, probably not gonna give you a major bang for your buck, but man, I definitely wouldn't just ride it off like I used to. I used to totally be that guy who would ride off the gym. If I can't give it, you know, a 45 minutes to an hour minimum, I'm not even going to waste my time for 10 minutes. Yeah, see, see, the thing is total different attitude.
Starting point is 00:51:50 The thing is that modern life requires, at least it somewhat requires us to schedule blocks of time to dedicate to activity because modern life is quite sedentary. So we tend to block out one or two hours to do a workout a few days a week. But reality, in reality, evolutionarily speaking, we evolved not doing blocks of intense activity that way.
Starting point is 00:52:17 The way we did was we were just kind of active all the time. And so if you're talking about longevity and health, in my opinion, you're probably better off doing 20, you know, 10 to 20 minute workouts several times a day, every day, or in the morning I wake up and I do 15 minutes of exercise, and then maybe at lunch I do another 10 minutes of exercise, and then maybe after dinner I do another 15 minutes exercise. And rather than doing, you know, three days a week at the gym, where I'm there
Starting point is 00:52:43 for two hours, that's kind of what I do every day. I would bet, I would bet money that the person who did that kind of activity, even if it all equated to the same, probably would have better health, better mobility, probably get better results. I mean, if people could afford to have that,
Starting point is 00:52:59 you know, in their schedule, or like, you know, revolve their work and everything else and balance around, like, just continuously around just continuously making efforts like that where you have just moments throughout the day where you do these exercises. It would be way more beneficial, I would assume. It is, and for me, I do workouts like this all the time,
Starting point is 00:53:17 by the way, so like, have you always been like that or you like me where before you weren't like that? Cause this is a big deal for me because it wasn't until, probably not even till us, until Mind Pump happened. No. Before Mind Pump, I was this guy who,
Starting point is 00:53:31 if I wasn't getting after it, I'm off. No, so I first kind of understood this years ago when I had this trainer that worked for me, who was just, I would notice that in between clients, he'd go out to the workout floor and he would do like two or three sets of an exercise. So he'd get under the bench and he'd do a couple sets and then he'd go back to training his clients
Starting point is 00:53:50 or he'd go out and do some squats. He'd do some squats. And he never, I never saw him do these long workouts. Now I know he did those also, but mainly with us I was these small workouts. And he was strong as fuck and very, very fit. And I thought, wow, that's crazy, that he does that and he looks so good.
Starting point is 00:54:06 And so I talked to him about it and he's like, yeah, he goes, this is how I got my bench press over 400. And this is how, so I started trying some of these techniques and this is what got me some early PRs when I would lift back in those days. Fast forward when I created Maps and Obolic, which, you know, consists of three full body workouts and the rest of the week you're doing kind of these trigger
Starting point is 00:54:24 sessions, it's, it's solidified it for me. which consists of three full body workouts. And the rest of the week, you're doing kind of these trigger sessions. It's solidified it for me. And so now to this day, I do three full workouts a week. Now I work out a lot, right? Obviously a fitness fanatic, and this is my career. But I only do three real full workouts a week. Those are my full body workouts. Now the rest of the week, I still work out,
Starting point is 00:54:42 but they consist of 15 to- Touch and go of 15 to- Touch and go, yeah, 15 to 30 minute, either I'll do a circuit, or I'll do just three exercises, or I'll do some mobility, or I'll drive the sled, or I'll just work on my core,
Starting point is 00:54:56 and I'm kind of working on things. And when I'm really motivated and focused, those days that I don't do the full body workouts, I'm doing two or three of those during the day. And that's when I feel my absolute best. I wish I would have pieced this together as a trainer working in a commercial gym, because there was many times I had this little
Starting point is 00:55:12 30 minute break between a client. Somebody's late or whatever. Yeah, someone's late. Like I wish I would have had, I really did. I really, I looked at my workout as it had to be this intense block that I had to get after it, and I had to be in the right mental space. Oh, I had to interrupt it. I had to have food lined up afterwards. It was pretty workout post workout. Yeah, it was this whole ritual that I had that I felt I needed to have. And the way I train right now, it's like
Starting point is 00:55:37 it's so different. I mean, it's, you know, in mind you, we have the luxury of working in a gym, right? So we have our own gear here. I have stuff now at my place. And so, yeah, that's kind of how I train right now. It's actually more rare that I get a full hour block right now where I get after it. I'm really not training like that right now. I'm doing all these little odd exercises or one or two exercises that I'm on to something.
Starting point is 00:56:00 I'm like, today, this is a little like today. I rode for 15 minutes this morning. I'm gonna go do some Bulgarian split squats and I'm gonna do some dumbbell bench press. That's it. And then I'm gonna head over to go swim. That's my day today. You know, it's great.
Starting point is 00:56:13 And I think I, I remember, you know, you might have mentioned this in terms of like how you, you, you know, plan this out with your clients and you put like stickers and you have them kind of, I found them in this area like I'm gonna be doing pushups or if I'm in this area. So, you know, subconsciously, like I kind of structured around my house, like I'll put bands over like where I'm, you know, visit the most frequently. And then I have kettlebells over here, another place where I'm like heavy trafficking all the time and then downstairs I have my PRX. And so there's
Starting point is 00:56:44 just like opportunities where I just see some I pick it up downstairs I have my PRX. And so there's just like opportunities where I just see something, I pick it up and I just start doing stuff. And that's just how I am anyways. It's like I just see something like, oh cool. You know, I'm just standing there and I'm doing something and then I just move on. And I'm sure, you know, I'm gonna try and keep that up
Starting point is 00:56:57 and see how much of a difference that makes. I think the key to understand really is that some is better than nothing. So, and this was, I remember learning this enough, one of these marketing classes that Doug and I took a long time ago where they said, you know, if you make this change, it might help you a little bit and someone raised their hand
Starting point is 00:57:14 like how much is it really gonna help you? And they said more than zero, you're gonna get more than nothing by doing nothing. And so if you have 10 minutes, 10 minutes of activity is better than zero minutes of activity. So don't, yeah, so don't look at the time and be like, oh, I only have 20 minutes. It's not, it's not worth it. It's not only that. I mean, that's a good analogy for marketing, but it's even more compounding with fitness because of the, the benefits that you get, like,
Starting point is 00:57:37 endorphin-wise, the energy that you get. It'll pay you back. Like just this morning to, to get on the roller and only spend 15 minutes on the roller, like I could just feel the way I was. I moved with more pep in my set. I think better. Oh yeah, I was way more clear. I was, had way more energy like, so I can, I can feel myself, the effects of that,
Starting point is 00:57:57 you know, even though it's something so small and little, I definitely can feel myself. Yeah, you know what's interesting about that and I know that anxiety is a big deal, you know, these days. And I'm sure the sedentary lifestyle's a big contributor to that. You know, for me, I know that like this, this energy that's that I didn't express that day, it stores up and it turns into, you know, things like that. And so I've, I've noticed that the more frequently I've, I've moved like it,
Starting point is 00:58:23 it's just totally lowered that. Yeah, maybe the message should be interrupt your day with short bouts of, of movement. I've noticed that the more frequently I've moved, like it's just totally lowered that. Yeah, maybe the message should be interrupt your day with short bouts of movement. That's probably one of the best strategies for most people for long term health. Next question is from Clydesburg. If dose properly with a legitimate post cycle,
Starting point is 00:58:39 can gains made with steroids be maintained without continuous use of steroids? Now, didn't a study come out, Sal, this last year that I believe you shared? Didn't you share a study around this? Which one? That showed, because the theory used to be that you could take steroids,
Starting point is 00:58:56 but if you came off steroids, you lost all your gains. And I could have sworn it was you who shared a study in this last year that they had just shown that what you once you've dependent on the length of how long you've been using versus like if it's a short amount of I'm looking over at study guy right now. Yeah, no, I'm not out there. No, the study wasn't specifically about steroids.
Starting point is 00:59:18 The study was about what happens when you build muscle and you know, so when you build muscle, your muscle fibers hypertrophy, they grow. You also may get some hyperplasia where muscle fibers split and become new muscle fibers. And when you lose muscle, there are certain aspects of the muscle that kind of doesn't go away. Satellite cells, for example, stay within the muscle.
Starting point is 00:59:40 And that's why building muscle the second time around, third time around is much faster than the first time. So theoretically could you go on anabolic steroids gain 20 pounds of muscle, go off, lose the muscle but then maintain those, that kind of muscle memory which makes it easier to kind of inch away back up to where you were on anabolic. I would say yes, but here's a problem. The problem is when you go off steroids like any drug, it's funny, I was having this conversation with, I got a DM from someone who asked me if anabolic steroids were addictive. And I said, well, anything to be addictive psychologically,
Starting point is 01:00:16 anything that you can develop a bad relationship to come be become addictive. And then I thought about it and I said, wait a minute. For the longest time, we've been told that steroids are not addictive in the classical sense like most drugs, I think that's bullshit because the definition of being of a physiologically addictive substance is that you go through it with draw period afterwards.
Starting point is 01:00:37 Do you go through with draw period when you go off antibiotics steroids? Absolutely. Your body, when you're on these hormones, stops producing its own testosterone, stops producing its own testosterone, stops producing its own hormones. So when you go off, there's a period of time where it takes your body to go back up to where it was normal. And sometimes that never happens. In some cases, it never happens. But if it does happen, it can take months. And so whatever
Starting point is 01:01:01 gains you made when you're on the gear, when you go off the gear, you don't go right down to baseline, you go way below baseline. So now you're sending, before you had this signal saying, build lots of muscle, the signals that get sent when that hormone level, when those hormones are gone and your body's not producing its own hormones, is not just, hey, let's go back to normal,
Starting point is 01:01:20 it's, we're gonna go below normal. So you have to make it through that period. And what post- cycle therapy aims to do is to Minimize or shorten that period and they do that with certain drugs and you know Certain drugs that help boost natural testosterone a lot of stuff But the problem is when you go off those drugs You still encounter a period of withdrawal where your body It got to has to kick up its own its own hormone. This is what's kept me from even getting back
Starting point is 01:01:46 on my TRT. I've been fighting now, coming up close to two years, November will be your October, will be two years for me. And the only reason why I have it is because the fear of what that could feel like if I want to go off again. And so, it does. It was the only thing that was more miserable was the viking with draws.
Starting point is 01:02:07 So, viking with draws is by far the worst. Yeah, but it was a shorter, yes, right, right. Yeah, exactly. The viking with draws was like a hard month of my life. Like a really, really hard month of my life. The steroid withdrawal feeling, oh my God. I mean, that was only four years.
Starting point is 01:02:22 And you did, I want the listeners to understand, Adam did everything right. Right. He didn't just go off. This time I did. Yeah, you did the post-cycle therapy properly. He weaned before that, you weaned yourself down to lower and lower doses as recommended by hormone specialists.
Starting point is 01:02:38 You took testosterone boosting herbs afterwards. You were doing red light therapy and sauna and you were lifting weights and you were doing everything properly, still fucking sucked. Yeah, no, it's, there's definitely an addictive, and two, the thing that you get addicted to the psychological part too. Oh, huge.
Starting point is 01:02:56 I mean, when you start lifting and you're lifting weights you've never lifted before and you're getting these massive, like a monster. Yeah, the massive pumps, I mean, I just, I feel like I'm peacocking everywhere. All of a sudden, I feel like I'm walking around my chest and that feels fucking good.
Starting point is 01:03:10 It feels amazing. And then when you come all the way off, like you said, you don't just kind of go back to like normal, happy version of you. You go back to this kind of deflated version of you and that kind of messes with you psychologically. So yeah, it's not, it's, I don't know, there's, I definitely, I wish I would have, I wish I would have talked to different people before I ever messed with it in my early 20s and I
Starting point is 01:03:32 wish I would have known, but I wish I would have done things a lot differently. I mean, I've definitely, I'm somebody to, to each their own. I think there's a very large chance that I eventually will get back on hormone replacement therapy because I've been doing everything in my will for the last year and a half to try and get myself over this like 300 free test score and I'm having a really hard time getting beyond that. I've got back to normal. I can actually, you know, impregnated my girl.
Starting point is 01:03:59 So my shit's working, you know, that was my number one priority for me. And so I'm happy about that. But I still miss that desire. And part of that, you know, so the audience kind of understands the motivation of the swimming and the rowing. I've lost a lot of the motivation to train hard. I know what I feel like when I'm, I have good high testosterone levels.
Starting point is 01:04:22 It's, and I'm nowhere near that feeling. And so instead of me dwelling on that, being depressed about it and letting it beat me up about it, I've shifted my mindset. I just said, okay, I'm not, I'm not gonna let that beat me up and be like, oh, I'm not squatting 400 pounds anymore and be, be, be depressed about it or potentially trying to push myself to that point and injuring myself.
Starting point is 01:04:43 I just, I've like, go of like, oh, I want to be this monster. I'm just going to do other things that promote health, make me feel good and that's the swimming and the rowing and mobility and all this other stuff. The problem with this question is I can answer theoretically, but then I can also answer it realistically. Now, theoretically, if you go on and off and obolic steroids and you do good post-cycle therapy
Starting point is 01:05:04 in your body, does a good job rebounding, and you do good post cycle therapy in your body Does a good job rebounding and you do this for a long enough period of time? Will you end up with more muscle? Later on then if you never did that probably I think so you probably would now realistically I don't know many people that did this and then didn't have to go on hormone replacement therapy afterwards I don't I just don't know a lot of guys who did this on and off anabolic and then hit their 30s and 40s and then never did it again and continue working out. These are the two types of people that I've encountered who did this.
Starting point is 01:05:36 The ones who go off and then just stop fucking lifting weights. They're just like, forget it. They don't want to lift it all anymore. Or the people who go off and then eventually get back on and do hormone replacement therapy and keep lifting. In which case, I can't necessarily use them as an example of, okay, did they gain permanent muscle? Plus lifting weights for a long period of time,
Starting point is 01:05:56 anyway builds kind of a new baseline. I mean, I know myself now at the age of 40, I can keep muscle way easier than I could when I was way. In my early 20. Way easier. Right now, I've mentioned that I'm doing way more, or way less volume than I ever have in my life. I mean, and after one workout, I look,
Starting point is 01:06:17 I look better than what I did in my mid 20, like 23, 24 pushin' it. Yeah, pushin' it and tryin' as hard as I could to grow and be bigger. I look better today like 23, 24 pushin' it and tryin' as hard as I could to grow and be bigger. I look better today like that, bein' off of everything. So I definitely think you will, two-year point two, so when someone asks me about potentially taking steroids, that's the advice that I give them if they're going to do it. I think you need to make peace with the fact that you may be doing it for the rest of your life.
Starting point is 01:06:44 Now, if you're someone who just, oh, I want to try it or get some gains from it, and then I want to get off of it, like, not saying that you can't do that, but like you said, I don't know too many people that have gone down that path. Yeah. And so I typically recommend someone, if you're going to cross that line and you're going to do something like that, you should be mentally prepared that, hey, this may be something that I'm okay doing for the rest of my life. And if that's a neuro, and hey, if you're somebody who's okay with that,
Starting point is 01:07:07 then teach their own. And to think, to say that there are no potential long-term side effects of always having high testosterone where you're supplementing and you're getting your levels to the highest level all the time that your body's not naturally producing, to say that there's no side effects with that is fucking ass and I get out of here. Now, how bad of the side effects depends on the person
Starting point is 01:07:29 you're talking about. It depends. I mean, it does thicken your blood in many cases. You do see oftentimes with people who've been on them for a long period of time, heart issues and kidney issues. So there can be long term effects. If you have, let's say you have prostate issues
Starting point is 01:07:44 or other issues related to androgen levels, could that exacerbate them make them worse? Yes. And here's the other thing too. Let's say you have naturally high testosterone levels. Is it different than when you're supplementing and getting your testosterone levels high? Yes. Because in order for you to have high natural testosterone levels, it means other things
Starting point is 01:08:03 are dialed in. It means that you're getting good good sleep, you're good and good training, you're, when you're taking doses of testosterone from outside your body, putting it in your body, you have high testosterone. Mask a lot of it. In, in spite of, right? Right. So now I'm not getting good sleep, still have high testosterone.
Starting point is 01:08:18 My diet's not good, still have high testosterone. In the context of an unhealthy, unbalanced life, in my opinion, high testosterone can become a problem. Because I think the body adjusts its hormone levels based on your lifestyle, partially to protect you. It also has natural checks and balances are there for reason. All the rest of your hormones have to work together harmoniously for you to have the best optimal health. And to, you know, an exogenous hormone, you know, there's a risk factor to that. Yeah, and your body's intelligent.
Starting point is 01:08:50 The human body's intelligent and it kind of balances itself out. And so. It also fills you into thinking that you got good programming, good diet. You don't learn anything about programming, right? I mean, because you get away with a lot. You see that, that may be a main contributor to the law, you know, if you're trying to like go through it naturally after that and you didn't learn all the steps
Starting point is 01:09:09 it took to really peak, you know, good luck. That was the biggest mistake I made that if I could go back, if I was still going to take steroids, but still do it in a different way, the number one thing that I would do differently was I wouldn't have felt, felt for my own bullshit, which was, oh, the thing that separates me from all the guys on the cover of the magazine is they're all taking steroids. Or taking more. Right, right.
Starting point is 01:09:30 And so I assume that instead of probably humbling myself and going, well, maybe I'm just not that good at programming. Maybe I don't have my diet as dialed as I think it needs to be because later on I learned that that was the key. That was the magic of what got me to be this professional men's physique athlete was, I had learned what I needed to learn about programming.
Starting point is 01:09:50 I'd learned what I needed to learn about diet. That changed my body more than anything did. Piling on the steroids on top of that obviously took me to the professional level and made me look like a monster. But I would have never got there had I not done the other things first. And what you see in the gym, you'd be surprised how many people are walking around the gym right now that are on steroids.
Starting point is 01:10:08 There's, yeah, I would venture to say it's 50%. It's, I would venture to say, half the people in there either have or are, and you just don't even realize it, and they look terrible because they're missing the other major pieces. And you get the testosterone zealots who will pull up studies and they'll say,
Starting point is 01:10:24 look, men with higher testosterone levels live longer or healthier, have healthier hearts, have of course more muscle mass, better bone density, or more mobile, better sex lives, they're happier. Yes, that's true. That is true when you look at studies. But then what they do, this is where they fuck up, is they say so therefore, supplementing where they fuck up, as they say, so therefore,
Starting point is 01:10:45 supplementing with testosterone, to keep my testosterone levels high, equates with these studies. No, those studies are showing healthy men who are naturally producing that testosterone. Again, if you're a man and you're very healthy, you are going to have higher levels of testosterone. Which one, what part of that is making you healthier?
Starting point is 01:11:04 Is it all the things you're doing that's giving you the higher testosterone or is it just the higher testosterone? I'll say that it's probably everything. So simply giving yourself injections and then saying, but I'm healthy because it's that not true at all, you're masking a lot of things. And I know a lot of people like this. I know a lot of people who I know guys in their 40s, these are guys that I knew back in the day who now are on taking hormone replacement and they constantly test their testosterone and they're keeping their levels at like 900 or 1000.
Starting point is 01:11:32 And they're like, yeah, but I feel great this and that. But I know I'm like, you don't get good sleep. I know you party a lot. You don't have good diet, your training is not good. You're totally masking all the other issues that are happening and that can become a ticking time bomb. So, I mean, it sounds like an anti-steroic. I know, I wanted to finish it with
Starting point is 01:11:49 bit telling people, because I know at one point I've already announced on this podcast that I'll start another cycle. In fact, I already have it. I have it ready and I've had it ready for the last three months and I just haven't taken it. Because I'm still, I'm wanting to prolong it. There's other things that I'm trying to focus on.
Starting point is 01:12:03 I actually kind of want to get closer to the two year mark before I even consider doing it again. So I don't want to sound like we're just fucking railing on it, I'll send everybody here. It's like six months later. What are we doing? Hey, Adam's on a cycle. What the fuck, you know what I'm saying?
Starting point is 01:12:14 But I think it's the responsible thing for us to do, you know, being the people that we are in the position that we're in is to, because I wish someone would have said all this to me. Yeah. I wish I, I wish I would have had better trusted information shared with me before I made the leap into doing it and then go out and make your own decision. Because I, I think we all stand by that. That, you know, to each their own, it is your body, but these are just all the things that you want to take into consideration before you make that done.
Starting point is 01:12:43 If you educated. Next question is from Priming Glory. During your last visit to Red Dot Fitness regarding sales, what piece of information provided the greatest impact to the audience? Oh, that's a cool question. Yeah, so that was fun. We're going to do another one. Actually, I think Doug, this airs tomorrow,
Starting point is 01:12:59 if I'm not mistaken. Correct. So right when this is airing, I will be, I will have just finished another one of these sales training. This time I'm doing one at 24-hour fitness location, which is kind of interesting, full circle, you know, where I started my career. You know, the thing I think that blew the trainers away the most was when I kind of communicated this information right here.
Starting point is 01:13:20 You know, when you're talking to somebody about fitness, this isn't the first time they've considered or tried getting themselves a fit and healthy Most of the time when you talk to somebody, especially if you're a trainer and you're talking them about potentially hiring a trainer to work out with them and teach them how to do Everything properly They have attempted and tried several times or they've thought about it for a long time. They're coming to you now as this, you're not the first thing,
Starting point is 01:13:45 they're less than the first decisions that they made. And most of the time what stops them in the past from continuing or even from starting are objections that they create themselves, things that they place in front of themselves, obstacles that they create. So it's things like, I don't have time, I don't enjoy it, I don't have support,
Starting point is 01:14:04 I don't know if this is something I wanna do, I don't have support, I don't know if this is something I want to do, I think these are the things are more important, whatever, whatever. They are creating their own obstacles. And so the thing that I taught the trainers was, rather than waiting for those obstacles to reveal themselves, help the person overcome their own obstacles by asking the right questions. So this happens in the beginning. So for example, if I'm talking to a potential client and I know that one of the objections that I tend to get from people is, I don't know if I'm really committed to this.
Starting point is 01:14:37 Like, because let's say I do my whole presentation, hey, do you want to hire me? It's going to cost you, you know, $500 or whatever, and the person's going to say, I don't know if I'm that serious. Very difficult at that point. This is an excuse that they've used many times to themselves, to stop themselves. But if I went back in time, and I asked them the simple question,
Starting point is 01:14:53 on a scale of one to 10, how serious are you about achieving the goals that you just gave me? A one meaning you really don't care, and a 10 meaning you just wanna get started. It doesn't mean you're gonna work out every day, but it means you're very serious about these goals. And this is something you want to work towards.
Starting point is 01:15:08 Most of the time, the person is going to give you an eight, nine, or a ten, a very serious thing. They say, no, no, I'm very, very serious. And you can talk about that for a second. Now, if we fast forward, and it's the part now where I'm presenting my training, the odds that that person is going to give me the, I don't know if this is something I'm really serious about objection, far lower, because they themselves have overcome their
Starting point is 01:15:30 own obstacle earlier in the conversation. And this is kind of how I presented how you communicate to clients. I don't have much to add to that because it's exactly what I was going to say. I remember when you were writing the outline for this and you came out of the room when we were at the house that we were just recently at and you said, Hey, man, I'm trying to remember all the questions and you were reading them off to me and it like kind of took me down a down a trip down memory memory lane. And something that, you know, and we do, we, I think we attribute a lot of our education
Starting point is 01:16:02 with sales and in business to 24 of fitness. And one of the things that they were just masterful at was training trainers on how to be great at sales. And one of the probably the biggest keys was what Sal was teaching, which was these, I think it's about 10 or 15 questions, about 10 or 15 questions that 24 our fitness at this time had already figured out for us, which was great. And one of the things that I saw my peers not doing well was using this.
Starting point is 01:16:32 In fact, I'll never forget getting into management and when I first had to teach trainers this stuff and I would teach them, and then I would go around the corner to kind of like listen in on their conversation. And some of my trainers would take this sheet that the clients would fill out with all these questions, like,
Starting point is 01:16:49 spouses, what are your goals, how committed are you? It does your spouse support you, all these questions, right? And I would see trainers push it over on a clipboard and have the client fill it out. And I was like, oh shit, like they don't fucking get it. They don't realize what they do. They don't realize why you're, or how you're supposed to use these.
Starting point is 01:17:07 And so I think the valuable piece, because I think a lot of big companies by now, so if you work for a lifetime fitness or a 24-hour fitness, or, you know, probably even a platinum fitness. Yeah, any of these big gyms, I would assume have some sort of a structure around this. Maybe it's now digital and it's on the computer, which probably makes it even worse
Starting point is 01:17:25 because it's less personal with somebody. But that's a huge mistake if you're a trainer, if you just kind of breeze through these and you think of it more like, if you're treating it like a park queue, or that's not what it's there for. It's not like a medical thing where you have someone fill it out
Starting point is 01:17:39 and it's just like, oh, you need, now I know these things. You're supposed to use these questions to pull out all the objections that someone would normally give you when the money comes out. So that part, I think, people are just mind blown when Sal was like, ask these questions. This is why you ask these questions.
Starting point is 01:17:56 This is what you're trying to fish out. So then when you present the price, you don't even have to overcome the objection because they already did it for you. Well, that was the other thing too, because it's like, well, what about these other objections? What is all those objections amount to? It's the money. And so like your case, you're building with this person, the value, and the trust, and everything else, you should have already been able to establish all of that and draw it up well enough to where
Starting point is 01:18:23 they're like, okay, well, what are we talking here? How can we make this work as opposed to like, well, I can't commit because of, you know, they're looking for some kind of an out at that point. Yeah, at the end of the day, remember what you're trying to do, right? Here you are, you're a trainer, and first off, hopefully you have a lot of integrity
Starting point is 01:18:42 and you're a trainer because you're passionate about fitness, so hopefully that's the case. And in fact, if you're integrity and you're a trainer because you're passionate about fitness. So hopefully that's the case. And in fact, if you're not that kind of a trainer, quit your job and do something else. I fucking hate trainers that don't have integrity and who don't do, are not in fitness for, for passion because they actually believe
Starting point is 01:18:58 in what they're doing. But let's say you are one of those trainers, you have integrity and you're passionate about fitness. You know the value that fitness can bring to someone's life. Let's think about that for a second. What kind of value does an active, healthy lifestyle bring to anybody? I don't care what this person does for work, who they are, if they're a parent, if they're single, if they're in a relationship, if they work a lot of hours.
Starting point is 01:19:23 A lot of money. They don't have a lot of money. It doesn't matter, it improves every aspect of your life. It is literally self-improvement. It's the core of self-improvement. So you know this as a trainer, and you know what it takes to get active. You know what it takes in terms of exercise, technique,
Starting point is 01:19:41 and programming. You know it's not just haphazard, so you know all this stuff. But now your job is to convince this person who has no clue sitting on the other side of the desk of exercise technique and programming. You know it's not just haphazard, so you know all this stuff. And now your job is to convince this person who has no clue sitting on the other side of the desk of you. They have no idea. They don't know any of this stuff.
Starting point is 01:19:51 All they know is I want to lose 20 pounds, I want to look better. I've tried this five times before. I've been overweight on and off for the last 10 years. I haven't been active at all. Your job is going to be how can I convince them that I hold the truth? You literally hold the truth in your hands. How can you get them to understand you? The only way you can do it, and now maybe in the future,
Starting point is 01:20:13 I'll be able to connect my brain to someone else's brain and just download some shit and it won't even be a sales presentation. They'll be like, oh, fuck, I know now, done. Here's a thousand bucks. Not gonna happen. You have to use words and you have to help them reveal to themselves why this is gonna be one of the best investments that they made.
Starting point is 01:20:31 This is the same person that, you know, maybe drives a 10 or 20, $30,000 car, maybe spends $100, $200 on Starbucks coffee every day. You're about to present something. I'm sorry every month. I'm out. I love Frappuccine. Somebody lot of frappuccine, that's the bad. Somebody who spends that much money on coffee or snacks or whatever, and here you are presenting something that's far more valuable than all those things combined, and with way less expensive in terms of the value
Starting point is 01:20:57 you're gonna get for it, you need to be able to communicate that to them effectively and you need them to reveal it to themselves. That I think was the part that everybody was like, oh shit, that makes perfect sense. I totally get it because I think a lot of trainers are so afraid of the word sales. Yeah.
Starting point is 01:21:14 Because it invokes the image of the sleazy sales person or the manipulative person or the person who's like, let me ask my manager, let me see if I can get a price for you, great, awesome. Like I get all that, no, no, no, no. You're fucking doing good work. You're an evangelist for fitness. Your job is to get them to understand the true value
Starting point is 01:21:34 and what you do. And the only way you can do that is if you can get them to reveal it to themselves, because you won't be able to force it to happen in a promise. In fact, if you push it, their walls are going to go up higher and higher. This is why I used to take every single walk
Starting point is 01:21:46 that I did, every single person that did not buy, I used to take it so personal, because it always does come down to. Oh, you got to explain when a walk is. Yeah, yeah, yeah. Someone walking out and not buying, right? So I took, I used to get pissed every fucking time, no matter the excuse, no matter what,
Starting point is 01:22:00 because to me, it always comes down to value and price, and my job is to provide so much value that it just the price doesn't even fucking matter at that point. And if they walk, then I didn't do that. I did not provide enough value for them to see that. There's the number, doesn't even matter. And that's when you know you've gotten really good at it,
Starting point is 01:22:20 is when you can get people bought and committed to doing it and the number hasn't even came out yet. They're like, oh no, for sure I'm going to do this. Right. Right. Now it's just a matter of all right, let's see what works in your budget. Right. Exactly.
Starting point is 01:22:32 Are we buying the whole program for the next six months or am I starting you off with just one of our five packs or our 10 packs? I'm seeking that out. I'm seeking out getting commitment from you that you for sure want to do this before we even talked price. And it's a process that requires attention and reps. And you have like, it doesn't matter if you work for a gym or if you work for yourself. Like you have to treat it as part of what you do.
Starting point is 01:22:56 Like this is what I do. I have to convince them that they need to work with me. And that's part of the process. You need to master how to communicate if you're gonna ever be a successful trainer and success is defined by clients who are getting fit, who are getting good results, who are maintaining and developing lifestyle of fitness, you have to be a good communicator. And you don't wanna know what's really telling about all this.
Starting point is 01:23:17 I'll tell you what's, this is what's extremely telling. Is that trainers oftentimes are afraid to ask for money because they themselves don't see the value in what they're doing partially because they take it for granted. To them, fitness might have come easy. To them, they don't see the true value
Starting point is 01:23:33 in a lot of trains are afraid. Like, I don't wanna present $1,500 with a training or $3,000 with a training. And I used to hear trainers do this and I'd take them aside and be like, hold on a second, let's stop. If you're trying to talk about a $3,000 package of training. Let's be honest here, if the person does what you tell them
Starting point is 01:23:50 and you train them and they show up to the workouts and you do a good job, what do they need to get for those $3,000, and we'll sit there and list all the stuff. I'm like, is that worth three grand? How much is it really worth? And there's no price tag, it's priceless. It's worth far more than the pack.
Starting point is 01:24:04 And all of a sudden, the trainer was like, okay, I'm not afraid now to ask for the money, but it is very telling. Don't take it for granted. Next question is from Lucas Hunt 10. What's one thing you firmly believe to be true that everyone disagrees with you on? Did you conspiracy theories? Oh my God. This has to be true. I'm going to have to go last. I got to wreck my braid on this.
Starting point is 01:24:23 Can't be just like fitness and health related. It has to be like something out there. Well, I mean, it's gotta be anything, right? Cause I definitely don't even have a fitness thing that I think that everyone disagrees with me on. Yeah. That's most people I guess, I'm sure those gonna be people that agree with you on whatever you say, right?
Starting point is 01:24:39 Yeah, right. That's kind of hard, that's a hard one. I can't start on this one. This is, I need to rack my brain a little bit. I know, we've talked about this a little bit before, but it's like, I mean, Justin believes there. It's embarrassing. Justin believes there is flat.
Starting point is 01:24:52 Yeah. You guys don't? No, no. Stop before you, I don't. I don't, I don't. Okay, good. I can't believe there's a flat. Come on, dude.
Starting point is 01:25:01 Like that, that, that to me is baffling that people have bought into that, and that's resurged, but yeah, for me, I mean, it, like that that that to me is baffling that people have bought into that and that's researched, but Yeah, for me, I mean, it's not that much, you know crazy. I guess I believe in spirits. How about that? Go this ghost spirit. Whatever you want to talk, you know, give him a label. I don't really know what it is You've ever seen one or experience like a ghost or something? Yeah, yeah, I have. And it's not necessarily a visual thing as much as like, I was trying to think it was maybe it's, you know, a bunch of weird occurrences all at once,
Starting point is 01:25:35 like in a certain, you know, energy, whatever. But yeah, I told that story like when we first started the podcast. Tell it again, dude. I got a good story. So my friend and I were at this, it was, well, one of my other friends, like they got an apartment that was like basically at the top of what used to be an old,
Starting point is 01:25:57 like play school. And so like it was like an abandoned, I know, creepy already. Wait, so the bottom part's abandoned? Yeah, yeah, so nobody uses anymore. They're still like, you know, like Play-Doh and Cran's and like all this stuff like for crafts and all this like left there.
Starting point is 01:26:13 So it was like, it used to be like an old little school like for like a, you know, for young kids. So you lived upstairs? You lived upstairs, because the owner had that space available. It was like the rent was super cheap or whatever. So we wanted to use it as like a place to jam and play music and stuff. And so my friend and I were in there and my other firm was upstairs playing video games
Starting point is 01:26:34 and you know, smoking weed and all that. And so we were downstairs playing music and singing the song and trying to like, you know, get this jam going between the two of us. And like he wrote these lyrics, we just been really into this franchise evil dead. You guys know that like the army darkness, people dead, all kinds of stuff. Okay. So like the song was like, bass, it was like the chorus line of it was evil dead in my head, the evil dead in my, and like we just kept repeating that, right? And so we're playing it and it's like this punk kind of vibe,
Starting point is 01:27:10 you know, in this song and everything, we're kind of jamming it out. And I stopped and I was like, I kind of heard some weird noises from behind me and it seemed to be coming out of the amp. And I'm like, all right, I'm tripping out, dude. Cause I had, I mean, full disclosure, like I totally had smoked before this.
Starting point is 01:27:30 I had four hits at the end. Yeah, yeah, yeah. Maybe there was something in that, but like, I know how I am when I'm like, I've had some, you know, some, some, you know, cannabis. And I know what, like, like, I'm not like losing sense of reality or anything, you know,
Starting point is 01:27:44 but I definitely was like, I'm not like losing sense of reality or anything, you know, but I definitely was like, you know, aware of what my surroundings and what was going on. And so this voice, like, kept getting a little bit louder and like a little bit louder. And then I completely stop. And then, and then my friend, Joe, he looks back at me and he stops playing. So now an out-to-quiet quiet, but it kept singing. And it was this little kid voice, and it's like, he even did it in my head, he even did it. And it kept singing. And then I was like, I fucking looked at him,
Starting point is 01:28:12 freaked out, I went and I grabbed, unplugged the amp. And then it started to go away, and it was fading out with the amp. And then it stopped, and we just froze, and we're just like, nobody's gonna fucking believe. And we told my friend upstairs and he's like, oh man, you guys tripping out, man.
Starting point is 01:28:31 Yeah, he was like super high. And so he totally didn't believe us. You know, I think I'm like, whatever, that's fine. So that doesn't end there. Like that's not the end of the story. I drove back and I was just like really not, like that freaked me out. Like I was like, this isn't cool.
Starting point is 01:28:47 Like I, I, you know, I've heard stories of people seeing ghosts and this and that and the other. And I was like, I just didn't wanna believe it. Was it a little kids voice? Yeah. Oh, that's even fucking great. Right. Exactly.
Starting point is 01:28:58 So it was like a horror movie, you know? And like I was like, I don't wanna do that. Like I'm not gonna sing that song again. None of this stuff, like I'm not gonna mess with Weezy Bords, you know? boards. That's why I kind of freak out when people talk about that stuff. My friend, my other friend's house, and he was playing that song again by himself in this room, and I was in the other room. All of a sudden he stops and like the doors for the closet like bust open and like shit just flew out.
Starting point is 01:29:31 And he just like he stopped and he looked at me and I was like looking around the corner and then he told me what just happened because I heard all this rustling and what the fuck was that. And he told me like crazy stuff just happened again. I sing that same song. And I was like stop singing that song That's horrible. You know what I get out of this. That's a fucking hit song, bro. It is Ready for mom. You have your guitar and your amp here
Starting point is 01:29:56 You're right, dude. You have your guitar. Don't play that shit in here. I'm not playing you guys watch what happens Please play it. I'll record you it'll be viral if some shit goes down So anyways like that's that's just one incident You guys watch what happens. Please play it. I'll record you. It'll be viral if some shit goes down. So anyways, like that's just one incident. I've had a few where I've been a little bit sensitive to, you know, the sort of spirit staff. And so I've really tried to stay away from it, to be honest. Maybe the spirits are following you.
Starting point is 01:30:18 Maybe. That's kind of correct. For me, I'll tell you what I kind of believe that a lot of people disagree with me on. I think the two major political parties of this country work together behind the scenes to give us the false illusion of choice. That's what I think. I think that they fucking kill each other and rip each other and attack each other, forcing
Starting point is 01:30:42 us to pick the lesser of two evils. But when all is said and done, they have the same sponsors, they have the same people that work with them, and work for them, and that it doesn't make a huge difference, you know, who's doing what? It's all kind of part of this game. And the reason why I believe this is because any time a third party comes out or independent or whatever, they both worked together to fucking squash them every single time.
Starting point is 01:31:05 And also the shit that the narratives, I can start to see the narratives are kind of the same for each one like, okay, I know who we're gonna go to war with next looks like we're starting up the narrative there and I can see what they're trying to, and so I feel like they're, you know, how do you control a free society? You have to give them the option
Starting point is 01:31:25 or the illusion that they're picking their own destiny. When in reality you're picking up for them. And it's funny because marketers have known this for a long time. Back in, I talked about same tricks. Oh, back in the days, so back in the 80s, so all you old people listening right now, you'll remember the Cola Wars, they called them.
Starting point is 01:31:44 This was when Pepsi and Coke were running commercials about which you know which Soda which Cola Was better and they would have all these like you know these commercials where they would call it the Pepsi challenge or take the coach challenge Right, right people would drink them. They were both in cooots together people don don't know that. That behind the scenes, Cokam Pepsi agreed to do this and to run these commercials. And when it ended up happening as Cokam Pepsi, took a larger share of the soda market.
Starting point is 01:32:13 They took shares from Fanta and other soda manufacturers. Because what happens is when you create this battle, a little guys get crushed. Musicians know this. East Coast, East Coast, West Coast, fucking our bands better than yours, these beefs or whatever, oftentimes they do that because then you forget about everyone else and you feel like you have to be on a side.
Starting point is 01:32:35 And I think that the political parties have known this for a long fucking time. And in reality, behind closed doors, you know, when no one's looking, they're giving each other hand jobs and high fives and we're all over here Thinking that we're we're a fuck that guy. I'm a fucking Democrat. I'm a Republican. Yeah, it seems obvious to me But yeah, I can see how people would like not want to believe that that's what I think well
Starting point is 01:32:53 Maybe the reason why we're all together It's because I agree with both you I mean I'm with Justin. I've had some crazy spiritual experiences in my life that I can't explain. I don't try to explain. I don't even talk about. But I didn't want to talk about it. But I believe it.
Starting point is 01:33:15 So I mean, I want to hear one of them. Yeah, no, I just, we've had weird shit, just like Justin, where do you hear shit? You hear shit or you see stuff? Like it's just, I've had stuff like that happen with me. And I attribute a lot of that to growing up in this very spiritual type of home. I mean, my family at one point was going to
Starting point is 01:33:34 like, you know, Pentecostal type of churches where there's like speaking in tongues and slain in the spirit and like, you know, my mom was fucking rebuking the devil out of the house and like crazy. They pass around snakes and shit. Not're like, not quite like that. But, but a spiritual warfare. Yeah, exactly.
Starting point is 01:33:48 Spiritual warfare stuff. And so, you know, I don't know how much of that was, you know, created in my own head because I grew up in a house like that. I'm open to that argument, but there's enough shit for me to have felt it and believed it myself. So, I can totally get on board with just, I 100% breathe with you, Sal. Like, that's part of the reason why I'm not a voter. I mean, people give me shit all the time about not voting
Starting point is 01:34:10 and I'm just, in my eyes, I feel like it's sometimes a waste and I know that ruffles some people's feathers and they get all pissed off because they hear you say that. But that's the kind of the reason why I believe that, I just believe that, it's already decided in a sense, you know, it's like, it's how dare you vote for that third party. It's like, but they were the most reasonable. Right.
Starting point is 01:34:28 Wouldn't you want to put your vote in somebody you actually like want in office? Like, why is that not make sense? Right. So I guess the thing that maybe I believe that maybe a lot of people maybe disagree. So because I do believe in a higher power. Right.
Starting point is 01:34:42 I do believe that there's a God. I believe that I believe that. I believe that everything that we are doing and we've done, we were destined to do. I believe everything that's happened in my life, there was purpose and reason behind it. I went in. So, and whether that be, that's the faith
Starting point is 01:34:58 that's got me through that, that's made me grow through all those challenges. That's kind of how why those things don't affect me, like it affects the average person. Anytime something happens in my life, I automatically resort to kind of looking up, looking up and going like, okay, what am I supposed to learn here?
Starting point is 01:35:15 What are you telling me right now? And I truly believe that. I believe that every, even the worst of worst things that have happened in my life, I believe they were a gift as a lesson for me. And as painful as sometimes those lessons are, I believe that it was a gift to me, and that I have to learn to look at it that way.
Starting point is 01:35:33 And I've trained myself to do that. And that's not to say that I haven't struggled with that. I've struggled with that as a young kid, and a teenager, and a young man, and then into adulthood of these hardships and these challenges that have happened and going like, and I have those moments for sure where I say, poor me or what the fuck or this can't, if there was a God, then why would he ever do something so evil or bad? And when I once I pull myself out of that feeling and I go, okay, there's a lesson in this for me.
Starting point is 01:36:05 There's something that I'm supposed to get from this and that I'm supposed to grow from. And as soon as I can switch my mindset to that and start seeking out what that is, I'm always rewarded. And anybody that has read the Bible and is in that knows that that's in there, it speaks to that.
Starting point is 01:36:21 And so, you know, and I'm sure there's a lot of people that are atheist and don't believe. And would you know what the irony of that is, is that whether you're atheist or religious or spiritual, you should believe that, because here's why. Let's say Adam's wrong. Let's say there is no higher power and there is no destiny.
Starting point is 01:36:40 Will you benefit from viewing all of your challenges as learning lessons? Yes, no matter what, doesn't matter if there's a God or not, the end result is, shit's gonna happen to you because it does to everybody. And you can choose to either believe that you're gonna learn from it and grow from it and that look at it as a gift, or you can view it as this terrible fucking coincidence that happened to me or this terrible circumstance, either both of those produce different mindsets and either of those and either of those will put you in a different direction.
Starting point is 01:37:11 And so really doesn't matter, in my opinion, it doesn't matter. Even back when I was atheist, I believe that because I thought to myself like, regardless if I view this challenge as, and this problem as a gift to grow from, then that's what's gonna happen. I'm gonna get something out of it. I never let a fucking terrible thing go to waste in the sense that, if something terrible happens to you, get something positive out of it,
Starting point is 01:37:36 even if it's just the change of mindset, that's my opinion. So, but anyway, back to the political thing, I do think it's, the thing I do want to communicate is this, you know, if you, if you get kind of nihilistic thinking like, ah, fuck, you know, the both political parties working together, whatever. Remember this, the most powerful vote that you have, period, end of story, is where you place your money. So anytime you buy something or you don't buy something, you are making
Starting point is 01:38:04 a, you are placing a vote with your dollar. And this is where the power lies with the world, especially in America, is that politicians can say and do whatever, but we decide what ends up happening by where we throw our money. And if you look at the market, that's exactly what it reflects. So the stuff that you don't like in the market and you get angry with it, and you're like, why are we selling so much alcohol? Why are we selling this bullshit?
Starting point is 01:38:24 That's a reflection of society. We decide what gets sold and what doesn't. They can try forcing us all they want. Of course, it could turn into something tyrannical and terrible. But at the end of the day, man, you make decisions every single day. That's where you're real power lies. And with that, look, go to mindpumpfree.com and download our guides. They're all free and they're all awesome.
Starting point is 01:38:43 You can also find us all on Instagram. We have our own personal pages. You can find Justin at Mind Pump Justin. You can find my page at Mind Pump Sal. And Adam, you can find him at Mind Pump Adam. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at MindPumpMedia.com.
Starting point is 01:39:07 The RGB Superbundle includes maps and a ballac, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having sound, and an adjustment as your own personal trainer's butt at a fraction of the price. The RGB Superbundle has a full 30-day money bag guarantee, and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review
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