Mind Pump: Raw Fitness Truth - 1016: How to Get Back on Track After Eating Crap, Adjusting Training Intensity When Sleep Deprived, Advice When Starting a Gym & MORE
Episode Date: April 24, 2019In this episode of Quah, sponsored by Organifi (organifi.com/mindpump, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about rebounding after a day of eating like crap, adj...usting training intensity to balance lack of sleep, frequently asked questions that have become annoying over time, and the most important pieces of advice for someone who is about to open up their own gym. How TV shows of the past didn’t portray the future very well. (5:37) Recap of Mind Pump & Mimosas event. (9:40) Come see the guys LIVE May 10th at Vuori flagship store in Encinitas, CA. (14:40) Mind Pump Easter recap: Skinny Dipped almonds, spending time with family and defining what worship is. (16:40) Elizabeth Warren’s ‘Unicorn Plan’. (27:13) How upcoming tech IPOs could affect the Bay Area housing market. (29:43) The yodeler who sued Yahoo. (31:45) Game Boy turns 30. (36:49) Sports talk: San Jose Sharks force game 7 in the NHL Playoffs + the economic impact of a team winning a championship. (40:01) #Quah question #1 – How do you rebound after a day of eating like crap? (44:08) #Quah question #2 – If your life makes it incredibly difficult to get adequate sleep for recovery, do you recommend lowering training intensity to balance that out? (57:19) #Quah question #3 – What is the question you guys get the most that has become annoying because you answer it all the time? (1:06:57) #Quah question #4 – What is the most important piece of advice you would give someone who is about to open up their own gym? (1:14:56) People Mentioned Paul Chek (@paul.chek) Instagram Layne Norton, PhD (@biolayne) Instagram Ben Greenfield (@bengreenfieldfitness) Instagram Related Links/Products Mentioned April Promotion: MAPS Split ½ off!! Code “SPLIT50” at checkout Vuori Clothing Skinny Dipped Mind Pump Live Special Promotion: MAPS P.E.D. $60 off until Sunday, April 28th at midnight **Code “PED60” at checkout** Beyond 2000 (TV Series 1985–1999) - IMDb Airfield Supply Co. Elizabeth Warren releases sweeping student debt cancellation and free college plan How New Tech IPOs Could Cause SF Bay Area Real Estate Prices To Fall Further The yodeler who sued Yahoo - The Hustle Yodeler Tells Yahoo: I'll Sue You-Hooo! Nintendo's Game Boy is 30 years old! Which one is your favorite? What's the economic impact of the Super Bowl on team cities? Felix Gray Ambient Salt Lamp Authentic Himalayan Salt Lamp 7-9" 7-9 lbs Hand Crafted Natural Crystal Salt Rock with UL Listed and Certified Dimmer Switch Mind Pump 30 Days of Coaching Red Dot Fitness Mind Pump Free Resources
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If you want to pump your body and expand your mind, there's only one place to go.
Mite, op, mite, op with your hosts.
Salda Stefano, Adam Schaefer, and Justin Andrews.
Yo, everybody!
Yo!
In this episode of The Mind Pump, look for the first 30 minutes or so of this episode.
We have fun time conversation after that we get into the fitness stuff. But here's what we talked about in that first part of this episode, we have fun time conversation. After that we get into the fitness stuff,
but here's what we talked about in that first part of this show. First we started by talking about the future future music. Then we did a little recap of our event here in San Jose meeting our fans
doing a live Q&A, it was freaking awesome.
And what was great is we saw several of our fans, like five people, walk up to us and they
were wearing Viori clothing, which was kind of cool.
Viori pasta.
Now Viori is one of our sponsors.
They make the best act of where you'll find anywhere on planet earth.
If you go to Viori clothing, V V-U-O-R-I,
clothing.com for a Sash Mind Pump and use the code that's listed on the page,
you'll get 25% off. Also, by the way, we're going to be doing another live event,
May 10th at 6 p.m. in Encinitas, California. This is a Viori sponsored event.
You won't want to miss it. I don't know how many seats are left.
I think there's only a dozen left.
Here's what you got to do.
Go to mindpumpalive.com and get yourself a spot.
It's for cool kids only.
Then we give a little Easter recap.
We all had a great Easter bunny.
It was nice to us and our children.
And Justin was very healthy with his kids.
Yeah.
He gave them skinny dipped almonds as treats.
This is a great, great treat for people
to enjoy healthy macros.
A little trick of the trade there, right?
That's it.
If you go to skinnydipped.com-flour-slash-mind-pump
and enter the code, mind-pump,
you'll get 20% off, excuse me, your skinny dipped order.
Then we talked about Elizabeth Warren's new
unicorn magic plan for, I was trying to run for a comment.
Sounds fantastical.
Apparently she's promising everything.
San Francisco's IPOs and real estate, there's gonna be a lot of IPOs going on, a lot of
millionaires being made overnight soon.
We talk about how Yahoo got sued for $5 million.
We talk about Game Boy.
Remember that thing back in the day?
And then we talked about the San Jose Sharks.
I think they do lacrosse.
Is that lacrosse? I mean, very close. Sports ball. One of those things. Then we get to the
fitness part of this episode. The first fitness question was, how do you rebound after a
day of eating like crap? What's the best strategy? Next question, if your life makes it really,
really hard to get adequate sleep, should you lower the training intensity of your workouts?
Next question. What is the question that annoys us the most that people ask us all the time?
We are very patient people, but sometimes we do get annoyed.
And the final question that they annoy it sound. Yeah. And the final question, what's the most important piece of advice we would give someone who's about
to open up their own gem?
Don't do it.
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Yeah!
Teacher time! And it's T-shirt time! Oh, shit! Lifters only go check it out Teacher
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Get some easier names, fuck.
Geez.
Do you guys remember that TV show
on, I don't remember what channel was on,
but we were kids and it was called,
but when we were kids there was only UHF VHF channel two channel six
Channel 10 channel cable
Kable back yeah, we're little kids. Yeah, that was that cable we were kids when we were little little kids
Kable can't when did when did calm cast come around? I don't even know bro. That was not until later
did Comcast come around. I don't even know.
Bro, that was not until later.
When we were really young, really young.
Cable was out, bro.
I don't know how long ago to talk about one.
Yeah, I'm talking really young.
No, no, cable was out afterwards.
We were in our like, we were like 10, maybe even before that.
Remember, okay, so MTV came out in 1981.
81.
83 or 82?
81.
Is it 81?
Yeah, MTV.
Well, yeah, because of the 70s, I remember they had all those slides.
What do you mean you remember?
I mean, I remember that they had shows back then, not that I actually saw them like real
time.
MTV was a sperm.
I mean, I was MTV lost.
I was there.
August 1st, 1981.
Okay.
So when they came out, one of the big pushes was to get your cable company to have
MTV, because MTV was not available through the, what is it called?
Basic antenna.
Broadcast or whatever.
Yeah, basic antenna stuff.
It was, it was only, and so remember how they came out with that.
I want my, that came out because of that.
I want my MTV.
Anyway, I don't remember the,'s gonna lose on that song that for
I'm gonna die or I'm gonna come on I knew you were like I love that video
I'm not bad that was a great video so anyway um what does this say oh yeah there
was a TV show called beyond 2000 you guys remember the show no oh it was all
about the future and it was all about what it would be like beyond the year 2000.
Yeah, 2000.
Yeah, exactly.
So then we got older and we actually saw
the year 2000, I was like, they lied.
Yeah, they didn't know anything.
Nothing.
It wasn't accurate at all.
No, it was, it was all like way out there shit.
Like they were doing like beyond 20,000
is what they should have called the show.
I was expecting to have a little pellet thing that you put in some crazy microwave and then
also you have a big turkey dinner, right? That was like the big thing on the Jetsons and
back to the future. I think back to the future did a pretty good
job. They got some of it. Really? We're not flying cars. We don't have any like inflatable
outfits. One thing
they had right with the TV, the TV phone. What are the guys talking on the TV phone, the
the screen being able to pop up on like, oh, that remember that advertisement of the shark
that was like a hologram that came and tried to eat you. Yeah, they actually have that
stuff like that. I mean, we are doing like, I mean, we don't see the hoverboards like kids skateboarding around on them
But I mean the the invention of hoverboards and we're trying to get these flying taxis like I don't know the
Those Nike shoes came out those were like released in the massive. You know what I was reading about?
I mean fashion wise. It is speaking of which they're pretty good job
You know what I was reading about speaking of the future, they're, because you know, the self-driving
and these kind of autonomous transportation vehicles,
that's going to be a massive thing in the future, right?
So there's this company that's creating these helicopters
that are autonomous, that they're going to use for passengers.
So you'll get in this helicopter and it'll drive you.
That's not scary.
But here's the problem.
The problem is testing them. You have to have clearance from the,
who covers the air, FAFA, FAA. So you know what they did? They bought a mine
so that because a mine is under, it's like, it's like, stuck down.
So you're flying them underground? Not underground. They're, the below, below ground level.
So they don't have to get regulated by the FAAA.
So you can go there and see them test them and stuff in this underground, underground,
but Doug, I knew what you're saying.
Yeah, Doug out.
Brilliant.
That is brilliant.
Brilliant.
Who's doing that?
What company?
I don't remember.
I don't remember at all.
Would you guys think of the event this weekend?
That was great.
I love these live events that we do when we meet people.
They have fun.
They're really, really fun.
And the big thing about it is,
because now we don't really train people too much,
I might do a little bit of online coaching,
and I know you guys, once we're out of train people,
but it's not the same, right?
When we meet people, I feel like it keeps us grounded
and it reminds us what we're doing
and why we're doing what we're doing, you know what I mean?
Otherwise, you don't see people. Well, and it reminds us what we're doing and why we're doing what we're doing, you know what I mean? Otherwise you don't see people.
Well, and it's always feedback too,
that I guess you don't really consider as much.
We think that all the value is from very specific things
on the show, and they're always presenting
little anecdotes or things that we've brought to the show
that impact them even more.
And that's always surprising to me and cool
to listen to people's stories of how they found us and all that kind of stuff.
No, it was, I love them so much. I love meeting these people hearing their stories.
You know, a lot of people, you know what else is kind of cool. I met quite a few people where the
girlfriend got the boyfriend to listen, which I thought was kind of cool.
Yeah. You know what I mean? Like, oh, I got my boyfriend. And then there was one young lady who came up and said that she took this personal training course,
this very extensive personal training course,
and her instructor was constantly referencing Mind Pump.
Wow.
Which is so rad to have a professor using our show.
I've actually looked at it a few times now.
That's cool.
That's really cool.
I mean, I'm all for it, but yeah.
We're not like super academic friendly.
No.
No.
No, I would love to sit in on that class
and like, you know, have them start like throwing out
references from the show.
Probably a little flutter teacher.
Yeah, right?
Would you?
Yeah, just don't get anything wrong.
I wouldn't fall asleep in that class, you know.
He's got that going for me.
Did you see that there was a handful of people,
at least a handful of people,
that were wearing Justin's uniform?
Oh, yeah, dude.
It's Dory.
Yeah, they were wearing flannels
and then also the Chino pants.
I, one of the guys came up and it was like,
had to show me.
He's like, dude, I love these pants.
He takes for recommending these.
And I'm like, it was so great.
We had like a 10 minute conversation about chino pants.
Yeah, one guy came up to me and he had a,
a Viori, like what I'm wearing right now.
What is this like a hoodie jacket or whatever?
Is it about hoodie?
Yeah, and he's like, dude, we got the same hoodies.
And I was like, we're buddies now.
Yeah.
We hugged.
It was really cool.
What I'm life changing, I could do exercise in these things.
You know, I'm kind of active. Well, I'm learning about like Viori and like the way it's,
it's funny because you know, every week I get to meet with
Rachel and she kind of reports back on how sponsorships
are doing in our relationship with all of our partners.
And Viori of all of our sponsors have been like the,
the one that's been like this consistent like climb.
Like most sponsorships we tend to like come out,
a lot of people get it,
and then it just kind of stays kind of flatlining consistent.
Viori has been like this consistent ramping up.
And I think that's because of like at first,
I think because it's, you know,
the act, it's not cheap active where it's not like,
you can get a lot of stuff for a lot cheaper,
but once people buy it and then they wear it,
then they realize how dope it is,
which reminds me of like when Lulu first came on the once people buy it and then they wear it, then they realize how dope it is,
which reminds me of like when Lulu first came on the scene,
when you first up people were like,
this is ridiculous, $100 for stretchy pants,
or yoga pants, I'll never pay that.
And then you put them on, you're like,
oh fuck.
Well then yeah, and you look around,
you wear the other competitors version of it,
and you're just like, oh, it's just garbage.
And it's like, no wonder it's like, it's the quality.
Well, I hate sweats now.
I hate my old sweats. I got like four pairs of old sweats I threw away. I put them on, I's like, it's the quality. I hate sweats now. I hate my old sweats.
I got like four pairs of old sweats I threw away.
I put them on and I'm like, what?
Yeah, if you were on the day.
This feels like garbage.
So yeah, I love the event.
I thought the event was awesome.
I thought it was a great time.
I mean, it's nice to do something in our hometown.
We rarely, we rarely ever do our hometown.
So it was cool to do something here.
Someone gave us weed. Someone in the audience.
Because it was 420, right? So it was, you know, which is like a
little stocking with like weed leafs on it.
Yeah.
It's a national weed holiday. And which by the way, before the event,
I went to the dispensary because I'm like, oh, this would be cool.
If I get like some real mild edibles for the fellas.
Yeah.
And I go over to the dispenser I like to go over here
in San Jose, airfield supply, and they open at 9 a.m.
So I'm like, I'll get there like 8.50.
I'll be the first person like nobody,
like, stoners don't wake up early.
Yeah.
Bullshit.
Never happens.
Bullshit.
Line around the block.
They do on 9 a.m. bro, they do on their national holiday.
Yeah.
So they got a lot of plans that day.
That's the only day out of the year they got like plans.
Yeah.
There's a whole kinds of stereotypes against donors.
Like they lazy, no, that would motherfuckers woke up
hell early and they're in junior.
They had a bunch of free-dose just being past,
you know, in the crowd.
Oh, I told the whole crowd that too.
As I walked up, I'm like, this is, yeah,
you fucking stoners wake up early, don't you?
When you want to and everybody start cracking up.
Yeah.
It's hilarious.
And then the ingenuity of stoners also, like you give them, we don't have anything to smoke this weed out of.
Don't worry. I'll figure it out. I got an apple.
Yeah, mixing, you know, give me your sneaker.
And they got their.
Well, we're running back to another guyver.
We're not even let what two weeks away or a little over two weeks, two, three weeks away from the next event already.
So yeah, May 10th.
Yeah, we head down to Southern California now.
So in Sanita, where we're heading down to.
In Sanitas at the Viori.
Have you guys remember in Sanitas last time?
Great town.
Great little town.
By the way, if you want to sign up for that, it's the 10th.
It's May 10th at 6 p.m.
You got to go to mindpumpalive.com.
I want to make sure I say that.
I believe they always throw some kind of discount there
on the clothes as we go down and do those events. But great town. I don to make sure I say that. I believe they always throw some kind of discount there on the clothes as you know we go down
and do those events.
But great town. I don't know if you guys knew this, but I actually ran a gym in insinitas
for one month.
Do you guys know this?
I did.
Yeah.
So for one month.
So when I worked for 24 hour fitness, there's two stints that I did at 24 hour.
So the first time I worked there, that's when I was really young.
Then I laughed, just stintin'.
Yeah, and then I laughed and I had a gym,
a partnership down in Palm, the Palm Desert area,
Palm Springs Palm Desert area.
Then I decided I wanted to go back
to working for 24-hour fitness
and the, the, the, the, the,
the visual president and the VP of Southern california cuz i was already down there
they said hey we're grand opening this club i forgot where it was it was a
was a brand new location i was grand opening
and they said it's not ready
but we want you to grand open this club and we'll put you
in the meantime will just put you in a jam
so that you know you can wait for this club to open and you're gonna get this big
club
and so the club that they put me in was Encinitas.
So I, and it's, it was a tiny little 24-hour fitness.
It's probably still there.
Tiny little location, great town, beach town.
Awesome little place, a small club though.
So I ran that for a month,
but then the, the, the divisional present up
in Northern California, my family's up there.
And they were like, hey, we heard you coming back.
You know, we'll give you, we'll have you re-grand open Hillsdale
or whatever, and so that's why I came back to NorCal.
But yeah, I ran a little club in Anson East for the one.
I love that town, I fell in love with the people
and it's nice little surfer, kind of cool little town.
I didn't realize you did that before you came out to NorCal.
Yeah, that's a great, great.
What did you guys do for Easter with your kids?
Do you guys do Easter baskets and hunt eggs?
Like, what's the, what's the, what's the get down for your family? Yeah, my kids actually, because we're doing the event, went with my
parents to like have like an Easter egg hunt and all that with my brother and his kids. And then
we did that again on Sunday. And so Courtney and I like do this whole thing where I actually was,
I was, I went a little creative and was drawing all these pictures of Easter bunnies,
eggs, all that stuff, and made a card for them
from the Easter bunny.
And then we riddled the house with all these different
like eggs and then the skinny dip.
All men's actually we put in there
and then M&Ms and things like that.
Oh, skinny dipped almonds, that's a great idea for the kids.
Yeah, well it's like you got it anyway.
So you did the plastic eggs. Yeah, okay, it's like you got it anyway. So you did like the plastic eggs.
Yeah. Okay.
And the plastic as you put those in there.
No, a real chicken egg.
Yeah.
Actually, we should have thrown some of those in the mix,
you know, just throw them off.
Yeah.
What the hell?
Hey, eat it.
Smashes.
Do you guys, so the Easter Bunny brings presents
in the morning?
Yeah, I mean, it's just like, yeah,
it's just the house is riddled with, you know,
the eggs and like candy and all this random like,
plastic toy stuff that, you know, we find.
So to find, do you guys do like an actual basket
where you put candy and stuff in for the kids?
Or no, I just, I just put it all over the house,
so they have to go find it all.
Yeah, that's the move.
Yeah, I do, so I didn't have my kids this Easter,
this Easter, they were with their mom, but yeah,
normally we do the whole Easter basket thing, but we went up to Roseville to my aunt's house
with my whole family over there and there were a few kids there so they did the whole Easter.
I still get Easter basket, Easter baskets for my Godparents.
So I don't know how you guys do.
You do?
Yeah, I do.
Yes.
Every year my Godparents give me an Easter basket.
And there's candy in there.
I suppose your eyes are good.
Just like pure joy.
Like, gil.
Well, so you know what's funny.
It's like I hate it.
So when I was younger, I really loved gummy.
They're called peachy oes.
And they're like these little circular gummy candies
with like sprinkled sugar on them.
You know what I'm talking about?
Yeah, sour, but sweet.
Yeah, and so every Easter, my God parents give me
peachy-os with a chocolate bunny,
and then like a book or something.
My Godfather is like, he's super,
he's the herbalist that I talk about sometimes.
So he's Chinese medicine,
and he's super into like that as a taric stuff.
So inevitably I'll get some kind of book
that's like about the, like the, you know, balancing your Chi or into like that as a tariff stuff. So inevitably I'll get some kind of book that's like about the,
like the balancing your Chi or something like that.
He's like,
I thought for sure you guys would have been all over
the skinny dip thalmin thing.
I thought for sure that would be like a staple thing
in everybody's.
No, that would be a little hand.
Yeah, if you get the small packs,
it's cool because you get like all the different
variety of colors.
So you kind of just like,
that's why I thought alternating it.
I thought for sure that would have been something you guys would have done.
No, that's my go to treatment though for the kids because it's it's all
men.
I'm in a last minute thought.
Yeah.
She's just like, did you see how Rachel got April Fools?
She did the she thought that the so all
almost many almonds were real.
Yeah, they did these for skinny dip did a post on April Fools. So, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all, all mini trees. Yeah, I'm like, I don't know if that's real. Is that true?
And she's like, oh shit, they posted this on April Fool's.
She should have played along,
but like, well, they picked them before they're mature.
That's why they're so small.
Well, I wasn't sure.
Because it was Leprecon's.
Yeah, it wasn't like it was April first
when she was showing me.
She was just showing me this the other day.
So I was like, I didn't know, I was like,
but that's fucking weird.
Like I've never seen many almonds like that.
Do you guys, have you guys been eating all the new one
that what is it the chocolate mint?
Oh, that's my favorite.
Is that your favorite?
I still like the raffle.
I don't like that, yeah.
Her favorite's the espresso one.
Mine's definitely the mint.
The what's, which one?
The espresso?
Or espresso?
I say espresso.
I'm just keep saying it.
Just Adam owns library.
I'm gonna own espresso.
Yeah, that's it right there.
Oh, you know what I did do?
I went to church Easter morning. Did you guys do that at all? No. I, that's it right there. Oh, you know what I did do? Express, I went to church Easter morning.
Did you guys do that at all?
No.
I was a heathen this year.
This is the first year and probably,
I'm actually, I think my mom's mad.
I usually do.
I didn't hear from my mom at all.
So I think she's mad at me
because this is the first Easter Sunday
that I wasn't in church with my mom.
Did you get to use a heathen?
Heathen a jean!
That's like my favorite part.
So, no, you know what?
So, I went to this church and, you know,
it's been dabbling, right?
Been going on and off or whatever.
And the sermon or whatever.
I don't know what do you call it
when the guy up there is talking?
Is that a sermon?
Yeah, okay.
So, he's talking and he talked about,
he was talking about addiction
and he said something that I thought was brilliant.
He said that I saw you put that on your sister.
Yeah, he said that addiction is a spiritual, addiction comes from a spiritual deficiency.
And I thought, wow, that's really interesting.
And the way they talk about it, because this by the way, this is not just a Christian thing,
because the Christians talk about this in the Beatitudes,
you know, what they call it, the Blessed,
or the poor in spirit and the meek.
And that's all about detachment.
Like, you know, it's not that they value people
who are poor and that if you're rich or bad,
it's that people who are not attached
in worship material things, that's what makes you blessed.
Or, you know, people who suffer, it's not that you're,
that it's good to suffer, it's that you're not attached
to good feelings and that you worship good feelings
all the time.
And other spiritual practices talk about detachment
all the time.
And what he said was is how when people feel
avoid in their spiritual selves,
that they try to fill it with material things.
And what ends up happening, it's like drinking salt water.
It's like your thirsty, and then you drink salt water,
which only makes you more thirsty.
And so you want more and more and more
and it creates this addictive kind of cycle.
So when I got home, I was like, wow, that's really interesting.
I thought I was thinking a lot about this.
And I started looking up research on protocols.
And I did not know this.
I had no idea, and I'm sure you guys know,. And I did not know this.
I had no idea, and I'm sure you guys know,
but AA or whatever, that's got a very strong
spiritual component.
You guys know that?
I had no idea.
Yeah, like the 12 steps.
I had no idea that that was a big part of it.
And so when I did that post on my story,
I actually put that quote and I said,
do you think addiction is a spiritual deficiency?
I had a bunch of people who had gone through AA and said, oh yeah, they said, do you think addiction is a spiritual deficiency? I had a bunch of people who had gone through AA and said,
oh yeah, they said, when I filled that part,
that's really what helped me get off alcohol.
I also think this is part of what actually,
this is part of, this is something I don't like
about religion too though, is what ends up happening,
is it tends to attract a lot of people
who have addiction in their life
and they go from being radical on one side to radical on the opposite side because they were saved.
And I feel that there's more of a happy medium there. And so the average person gets these extreme
people, these people that were addicted to these things and then they get
quote unquote saved. And then they're on the other side of it, but then they just, they
pour everything into the religion and become very dogmatic about it. I could see that.
And that's, that's a, I would say when I, and in my experience, right? So I'm being
very general right now. And I'm probably offending a ton of people. But in my experience of all
the churches and stuff that I was a part of as a kid, this
is kind of what I felt.
I mean, I felt like there was a very small percentage of people that I thought were very level-headed
that came from really good backgrounds.
And then the most radical and the most religious or most dogmatic people had these crazy backgrounds
of addiction or something that they battle with.
They found religion. It saved them from all of that.
Then that became everything.
And then that became everything for them.
And then they became almost like their new addiction.
And so,
Yeah, with a Paul Chekk call,
spiritual righteousness,
and they start doing that where it's like,
I'm right, you're wrong.
Right, right, you become this,
you do, you start to evangelize so hard
that it's like you're the other extremists.
And I think it really gives religion a bad rap. I think that's what
when I think of like some of my friends that are atheist or completely like
anti-church or anything spiritual at all, they they connect it to those types of
people that are the Bible thumping, Bible thumpers. You know it reminds me of
fortunate. It reminds me of like the guy who gets into lifting weights
and then starts getting super fanatical
and dogmatic about it and then needs to wear the gear
that says like bodybuilding.com,
you know, the skinny straps on the shirt
and the lifting shoes or the guy who just starts to do
do you want everybody to know your team?
Yeah, but they identify so strongly with it that they shoot,
they kind of shut everybody out type of deal.
And I feel like it can happen with that.
Well, that's another good example.
Like, yeah, absolutely.
I think there's people that fall into fitness or exercise
and it saves their life.
It changes them from obesity or it becomes their religion.
And then it becomes their religion, right?
Where they're going around and pushing everybody on it.
So yeah, you see that a lot.
I think it's unfortunate, because I think there's...
It tons a great value from both those things we're talking about, both exercise and fitness,
and then both also spirituality or...
I just thought it was really interesting, because then it brought me down this rabbit hole
of, you know, looking at different spiritual practices. And it's funny when you look at the major ones, there's a lot of similarities in their
wisdom, a lot of similarities.
And one constant is detachment from material things, not shunning material things, not saying
it's bad, but not worshipping material things.
And it's almost like the worshipping of material things is part of that addictive
cycle where you are addicted to pleasure, to power or money or honor or whatever.
The hard part of that is really is in defining what worship is, right? Or what that looks like
because you that could be a whole host of things. When you say that word like worship,
I think people think right away like, oh, I'm like, I don't like, I don't worship my car, I don't worship my things.
I think it just becomes your priority. That's your worship. It's like the top of your hierarchy.
You know, like the most important thing to me is being successful. So that's what I'm
going to worship. Or the most important thing to me is my honor or power. You have a lot
of power, hungry people who just, you know, politicians, for example, they'll do anything
just to be, they'll say anything just to get elected because they want that power.
In fact, that brings me to the next wonderful subject.
Did you guys see Elizabeth Warren's new plan that she's putting out?
No.
Try and get elected.
No, please.
Boy, they are scrambling.
Scrambling.
So her new plan is she's going to erase
student loan debt. Oh, yeah, I don't know. She was magic like wow like forgive it
like some of the people with the home loans and stuff. Dude Ali Kazam. There is no such thing by the way is a racing debt
Somebody's got a paper that and it's not gonna be the people whose debt it. And if you did try to erase it and let's say you did do that,
like we're not doing anything but you don't have to pay it back,
economic calamity.
But the reason why they're doing this is because they're scrambling
because I think they're looking at the current state of affairs
and they're like how the hell are we gonna get elected?
The economy's doing really well.
This is, we need to be promising a lot of free shit.
And so her plan is, I'm gonna,
so get her to that young vote.
Scary opponents.
It's gonna attract a lot of young kids today.
Exactly.
A lot of young people that came out of college with that.
Oh, hell yeah, I don't wanna pay for mine.
Dude, awesome.
What's it?
It's probably a pretty smart strategy
for somebody who's trying to.
One trillion dollars in student debt.
You can't erase that.
If you did, if you did, you would cause a massive
economic calamity. What was with the housing crisis? What was the debt added up to with
the housing crisis? I don't remember. You don't know what the loans were? No. I think it
was up there with that. Yeah. Yeah. Yeah. I think it's up there with that. But what did
they do with the home loan stuff? Is we all paid? Well, no, it didn't forgave. We all paid
for it. It came out of something. Well, yeah, I mean, but they're trying
to set up the same process, right?
It'll go to, and it arguably nailed the banks out.
Yeah, that's right.
That's who ends up getting bailed out.
That's who, yeah, had nothing like,
no repercussions was the banks.
Right, so it'll probably happen behind the scenes is,
these places that gave out these loans
are gonna get money from the government to forgive these students.
Not the taxpayers, we just pay more money.
Yeah, and that's the thing, taxpayer.
And what it's going to do is going to raise the cost.
It'll just raise the cost of college because if you know you can buy something, get a loan
for it and not have to pay that loan, what do you think everybody's going to do?
Imagine if you could do that with car loans.
Let's just talk about something else for example.
Imagine if you could get a car loan
and then get it forgiven, quote unquote.
Would anybody buy a freaking condom?
It's like when you're kid and you write a IOU on there
like you put that piece of paper in place of it
of real money.
Well, I got something crazy
since we're talking about economics in real estate.
I got something cool for you guys.
You know that we are about to see the most
and the biggest IPOs from a single area ever launched at one time.
So San Francisco is going to have been hit.
These first two quarters, they're going to see lift,
Pinterest, Airbnb, Instacart, Postmates, Uber, and Slack, all hitting IPOs.
Wow, once.
Now check this out.
So, they say 51% of homes in San Francisco
are owned by successful tech employees.
The biggest tech boom at once in San Francisco
history is about to happen.
They predict 5,000 new homes to be bought in San Francisco
and over 1,000 of those being three million plus dollar homes.
Oh my God.
Isn't that crazy?
Do you know how many millionaires those IPOs are gonna create
overnight?
That's one of the houses left, I swear.
I think everything up there is.
I think Uber alone, their IPO alone
is gonna create something like 5,000 millionaires,
something like that, like right away.
Is that true?
Yes.
My cousin was actually talking to me about,
so half my family does his investments
and he was explaining this to me.
So I mean, maybe it's a good idea to buy real estate
right now to prep, right?
I mean, if you're getting quick,
this is all gonna happen, this is like here.
It's like, this is happening in the next few days
that some of these are dropping
and happening over the next couple of months.
They got to figure something out there.
Yeah, because it's impossible to live in the Bay Area as it is.
I know.
Yeah, like you could get any more expensive to live in San Francisco.
Can you imagine now like, oh man.
It's about what it would be to rent even a place up there.
Like it's probably my cousin just got an apartment.
700 square foot to bedroom, in San Francisco.
700 feet.
700 square feet.
That's nothing.
Two bedroom.
Yeah, that's nothing, bro.
That's not even, I mean, it's a tiny little place.
Four grand.
Four grand a month.
Yeah.
And that's a good deal.
Just to be there.
And you got a good deal.
It's like a bedroom.
Yeah.
Yeah.
That's really good.
You know what I'm saying?
That's going to be crazy.
Yahoo, get sued for $5 million.
Check this out. So you guys know that. I think crazy. Yahoo gets sued for $5 million. Check this out.
So you guys know that even Yahoo existed still.
Really?
I know.
Who goes on there?
Yahoo news, they're still, they're not like a fucking crazy force,
but they're still a bajillion dollar company.
The original, the Yahoo, the Yodelar, so check this out.
When they were a startup is when they had that done,
they found this kid or this guy that was a Yodler, right?
And they paid him 560 bucks for that Yodl.
And the deal was like they are using it for like,
I forget what it was, it was like,
they were launching something and they wanted this Yahoo Yododel and they paid him his 560 bucks for that. Well, they go on to use that Yodel on,
you know, the easy button, they use it for that. They use it. It was, so years go by, he
hears his Yodel on a super bowl commercial for Yahoo and that triggers him to be like,
what the fuck? And starts doing his research on it.
They've been using it for all these things, goes back and he's suing them for five million
dollars.
How can he sue them?
I'm sure they bought it, right?
Then they pay him for it.
They did pay him for it, but what he's claiming is that it was for this one project and they
went on to use it and they kept using it for all these other things and monetize.
You guys became successful, therefore,
it's all because of my yodel.
Therefore pay me five million.
When I hear stuff like that, right,
so I'm curious to how, where you guys stand,
because I do too, I think that.
Bro, you just literally yodled something.
Right.
How valuable is that?
I agree.
So I tend to lean towards defending the company here.
Like, you know, especially's, that's really.
Especially being a startup company ourselves.
And if like we did something,
we could have paid anybody to do that.
And they paid him to do that.
Right.
You're just salty because it's all over the place.
Right, that's it.
100% right.
Unless it was specifically in the agreement
that it said, you know, we will never use it.
You can only use it for this one.
But guarantee you, he's like, fuck yeah, here you go.
I'll do this 500 bucks, no problem.
Yeah, and he does this thing.
Full of shit.
Yeah.
You know what, you know why he thinks,
you know why he's doing this?
I guarantee it's because $5 million is nothing for Yahoo.
It'll look bad if Yahoo doesn't settle.
They won't pay him five.
They settled, see?
They settled for a few million.
It's undisclosed.
He had a sign and an undisclosure
so we don't know the exact amount,
but from the response, it's because the negative press alone
would have hurt them.
Right.
You know what I'm saying?
So he did.
He didn't get his full five new clogs.
You know, really bad.
Yeah.
He didn't get his full five million,
but he definitely got hooked up big time.
He made it in the millions for it for doing that.
Probably what a strategy was
to you. You're probably exactly right. So I was that he really didn't probably have
much leg to stand on, but because it was a compelling enough story, they didn't want
everybody to felt bad for him. And it would have been bad publicity. So they're like,
fuck it. You know, give him, give him 1.5 or 2 million. Tell me you get the fuck out
of here with this. That's ridiculous. That's, so you know, was it Facebook or Google?
I think it might have been Facebook.
One of those two, this one dude painted one of their murals when they were started.
Was it Facebook?
Yeah.
He painted one of their murals and they didn't really have any money to pay him.
So they said, we'll give you shares if you want or we'll pay you like a thousand or they
were going to offer him to like a thousand bucks or two thousand.
A good gillillion here now.
Yeah, and he was smart enough to be like,
you know what, just give me the shares, it's all good.
Good, you made like, I don't know like 15 million dollars.
Oh really?
Yeah, what an awesome, that's an awesome story.
That is a great trade.
Cause they were offering, I think it was a decent amount
of money too, I think it was like five grand
or something like that for this mural or something like that
or he could have been like, oh cool,
I'm just trying to find that story though.
That's what drives all these startup companies
to like, you know, get all this like crazy labor.
This promise that their equities can be worth a shit
and it never amounts to it.
That was like the one case.
Yeah.
Your Facebook, yeah.
Like that was a good idea.
Wasn't just free work.
Yeah, yeah.
That's really common I hear over here.
Yeah, no, that's the thing.
It's like your startup company,
you need to be lean as you possibly can run
and so you try and make people happy.
Well, dude, I mean, look what's happening
with all these IPOs.
When that happens, it's gonna be big news.
They're gonna say, the newspapers will say something like,
I say newspapers, they don't exist anymore.
I want to hear somebody in the back just ruffling. Just smoke signals. The newspapers will say something like, I say newspapers, they don't exist anymore. You gotta say the news.
I wanna hear somebody in the back just ruffling.
Just whew.
Just smoke signals.
Like that ever happened.
Yeah.
This Paul Revere on the horse, everybody goes for the news.
No, it's gonna come out and it's gonna say.
It's gonna bring your milk.
It'll say something like overnight,
15,000 new millionaires in San Francisco or something like that.
And everyone's gonna be like, fuck,
that's the way to do it.
But the odds are very low that you work for a company.
And also, they typically grind.
Like working for a startup is not,
oh, it's nine to five.
It's not glorious.
No, I have a buddy who's worked for a startup
and because of the promise of the IPO,
dude was working no joke, like 15 hours a day every day.
You know, dude, stupid.
It's a gen, no. Dude, you know, do stupid again.
No, dude, just work crazy stuff.
I got a random fact for you guys.
30 years ago today, Game Boy.
Yeah.
I love Game Boy.
30 years ago today,
would you guys have a Game Boy?
Yeah.
You both had a Game Boy?
Yeah, I had to, I actually ended up giving one.
When I used to live at this apartment,
I was actually a house that I shared with this other guy
and his kid would come every now and then
and I actually gave him like my Game Boy and all my games
and I was like, oh, man.
Stake.
Name the price and the game that came with it.
199.
Tetris.
Mario Land.
Tetris is right.
Way over, bro. it was not expensive.
What was the price back then?
$89.99.
$89.99.
Which was expensive.
That was expensive.
That's not cheap.
No, it's not expensive.
What is that for inflation?
What would that be for inflation?
Oh, dude.
10 grand, I'm just kidding.
Well, 30 years ago, what is it?
What is it?
2% is the average?
Is that the average rate of inflation? Like 2.8 percent or something like that? Maybe Doug can figure
out on on Google. Doug's normally my go-to guy when I when I don't know a number. Yeah. I'm guessing
inflation. How did you have an $89 game boy? I thought you were poor. You had a horse. You had a
grandma. You had a you had a game boy. You had a fucking motorcycle. And you're buying food with food.
No, easy. I did not have a motorcycle. I thought you had some no just a horse in a game
No, and I did I did
Playing his game boy, but there's no electricity in the house
You're so making my mom's case right now see I told you guys were poor like no no no so we had my mom had a hungry mom
I'm hungry mom. I'm a mom your game boy I feed the horse then I'll feed you my mom had a horse and my and my my sister had a horse and you know what?
Let me tell you my god. You have two horses. Yeah, they had two horses
And I remember when they bought it you know when they bought it fucking tax return tax return came in and it all went to
Fucking two horses right and then like later in the light later on
We're like oh shit. You gotta feed these things every single month, right?
Game boy was a present for my grandma.
My grandma always spoiled me.
That was something that like so my grandma used to send
a box of clothes that I would get every three months
and I used to end in Christmas and birthdays.
My grandma took care of me for sure.
So I had things.
What is it?
What was it?
185 bucks.
Hey, not bad, huh?
I was 2.47.
185 dollars.
So think about this way
Buying a kid a $185 toy today. Dang. That's pretty expensive. Yeah. Yeah, yeah, you got that sounds about right If it's like text you know, I didn't have it. I didn't have a game
Well, I was I was maybe more. I mean Xbox and those games now those things are those consoles are for
$400, but they're not sold for kids
Switch and all that's like a couple hundred bucks. Yeah, nobody kids aren't but going, Xbox is for like kids,
our age, saying like these are 30, 40 year old men that are
by the end.
That was game changer of the game boy and then you could
bring it with you and everybody's all jealous.
It had that like yellowish, you know, black screen and then
they finally got it with color and everything.
Yeah, I loved it.
I never got one because I was not too into playing video games right when that got popular.
You were very cool.
No, we've covered this already.
I was learning stuff.
You guys are making knowledge.
You guys were in the corner and playing.
We were playing sports, bro.
Speaking of sports, boom.
The sharks are coming back tomorrow.
They came back from the beat the Wisconsin
Wizards stop it. Stop it. Stop it. They were down.
The warlock. So listen, so I want listen, Linda. They were down three to one. Okay. Three
games to one. One more and they lose, right? And I went to that. I went to the that
game. They win to tie it up three to two. they go back to Vegas, they win again last night. So it's now tied three
to three game seven game. Nothing, the only thing better than a game one is a game seven,
game seven back in San Jose. Is this no playoffs? Are we talking about it? It is playoffs,
but it's not the Stanley Cup yet. So it's the road. How many more, how many more levels?
This will get it. If they win here, then they go on to semi finals and then the now don't the sharks always get this far and then crap out
Is that something about like don't they always kind of do well? Yeah, they then they shit don't notorious for yeah
We've we've been in the make in the sleep in the hunt for like the last decade man
We've always been in the mix for sure. What would happen in because we got to break the cycle
Yeah, what would it what do you what tell me what would happen in San cause we gotta break the cycle. Yeah, what would you, what, tell me what would happen
in San Jose if they won the Stanley Cup?
Oh, it explodes.
Would it, yeah, yeah.
It would be parade, all kinds of shit.
You think people go crazy?
Oh, the, the, economically it's amazing
when that happens.
Yeah, but I mean, I'm talking about like in the streets,
people just fucking,
Oh, there'll be a lot of people, yeah.
Wrapping it all of a sudden, yeah.
Yeah, it'll be a big party downtown.
It will be a huge party.
Yeah, absolutely.
The downtown will, and they'll do a parade, the everything,, it'll be a big party downtown. It'll be a huge party. Yeah, absolutely. The downtown will and they'll do a parade, everything. So it'll be crazy. So that there's a,
the week preceding the the the Stanley Cup, if we were to win, there will be a big old Stanley
Cup viewing. There would be a big old parade. There'll be a ton of party in downtown. So yeah,
now that would be amazing. I mean, I forget what the number, I know super balls are crazy. Maybe Doug can look that up like what, how much a Stanley Cup brings to a city, brings
to a city, but the amount of revenue that it, it's such a big, like I always think it's
funny too, like if you're somebody who's not into sports, like you should at least care
about that, because what it does for us is a city, economic, well, what I would like to
see is the total cost on the
taxpayer of building things like stadiums and then see how much they do actually bring
in and what the actual, what the actual profit is because often I've seen studies on this
and oftentimes, versus a lack of money.
These stadiums, they're just big, it's like a way for a city to make people happy like
we're going to build a big stadium, but when they look at the actual cost,
a lot of times they don't make any money
when you actually average it out.
Now that being said, I know sharks games
should tend to gently, they tend to fill the seats, don't they?
Yeah.
So you think they're gonna do well?
You know, this is, with their, okay, so
so they're playing the old and nights?
Yeah, the nights, the nights lost last year in the Stanley Cup. There are brand new teams. To the capital. Crazy, they're playing lost the old and nights. Yeah, the night the nights. The nights lost last year in the in the Stanley Cup.
There are brand new teams.
They're crazy. They're good. Yeah, no, they they they whooped our ass last year.
So this is a big win for it. It will be a big win if we get about we get beyond them.
And two two number one seeds have already been knocked out. So it's this of all the years.
I've been most excited about this team even though
It's actually the least games I've gone to just because I'm so much in the
Warriors. It's so hard for me like to tell my best friends. Yeah, it's like these happen right at the same time.
Like the playoffs schedule. That's all hockey go the same same time and I'm a die hard. I'm a die hard
Sharks and Warriors fan and it would be like better
You have to pick if I had to pick basketball and that's just because's just because I played, and so I have a little bit more attachment,
but I'm not gonna do to tell you what.
I like hockey games being there.
That's the best experience I think sports-wise.
I've been to.
That'd be cool if they do win.
I'd like to see the celebration.
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Our first question is from CMOS 23.
How do you rebound after a day of eating light crap?
I'm interested to hear if we have different opinions on this.
How'd you guys, so Easter, did you guys end up eating
a lot of stuff that you don't normally like candy?
I had some cheesecake and then some candy and I was like, oh, yeah, that would hit
me like a bomb. Yeah, no, it was like the richness, the richness of the food and all
that, like it, you know, you know, right away afterwards, like your stomach kind of goes
into, you know, the danger zone a little bit. So this, so I'm going to use an analogy
that might help illustrate this a little bit better
when I'm trying to explain here.
So you're in your car and you're driving and it's raining and you turn a little bit and
the car starts to slide a bit.
One of the worst things you could do is over-correct in the opposite direction.
And glad we're you going with this.
You'll cause an accident in your car.
We'll spin.
It's one of the worst things you could possibly do
is over-react and over-correct.
And so after eating a day, after a day of eating crap
or whatever, over-indulging or eating too much food
or too much candy, like I did over the Easter holiday,
one of the worst things you can do is go in the opposite
direction.
It actually encourages the, you know, binging and restricting behaviors that we see that
are so common with people in our space, especially people that compete on stage, physique
competitors or bikini competitors. This is what they get stuck in. They get stuck
in the hardcore restricting,
super-calculated, everything's fitting
a particular macro-poor file to going way off
onto the other side.
And that, just like with your car,
when you turn one way and over-correct the other way,
you start to create a chain reaction of over-correcting.
And I can show you can go on YouTube right now
and watch videos of these cars doing this
where they could have fixed the situation,
had they approached it a little bit more gently
and kind of brought it back to normal
rather than trying to overcorrect.
Yeah, that's a great analogy.
I do think that the tendency is to want to sort of punish
yourself and really get back in the gym
and really hammer it out in order to sort of make up for any sort of damage you think,
may it?
And for me, it's just like acknowledging the fact that it's probably not ideal or optimal,
like how I was eating that day, but not getting super crazy and corrective and like going like full
steam, you know, like this is something that, okay, yeah, let's, let's kind of like get
back to, to a good momentum and train where, where it's in healthier patterns.
Well, you have to take into consideration that on an off day, and we'll use these terms
an example, because a lot of people are probably eating candy and or drinking alcohol. And so you have this day of being sedentary or mostly probably sedentary for the average
American.
And then you over consume on foods that are almost worthless, right?
Calorie-wise is as far as macronutrient-wise, right?
Cookies and sugar bomb candy and shit like that
is you're not getting a lot of benefits
from that nutritionally.
So you deprive yourself nutritionally,
you over-consume on garbage that your body doesn't need.
And then the tendency that clients used to wanna do
the next day is starve the body more of nutrients
by not feeding it and hammering themselves in the gym and punishing themselves for doing that and to just
The signal that you're sending to your body right there is just not ideal
So I would always coach to do like what's happens happened like oh, I don't know. Yeah, go back to normal
Give back to your eating consistently feed the body what it needs and even even though you overfed yesterday
Doesn't mean that I want you to to grossly restrict this take them up.
In fact, more than likely, you didn't get your nutrient requirements
that I want you to get.
So today, I want you to eat well, eat well, and train normal.
So just get right back on the horse and get back and stay your course,
not overcr...
So I didn't know you were going to go that direction.
I'm glad you did because that's exactly what I see. As I see clients that wanna over-correct
because they did this bad the way they think about it.
It's like, okay, I'll just not eat today
and I'll do a ton of cardio and hope that my body
then will burn off whatever all the damage I did yesterday.
And just the body doesn't work that well.
It's a good discussion because I guarantee you,
okay, look, if we go on paper, if I go to on paper,
and let's say your caloric maintenance
is 2,000 calories a day, okay?
And you eat 4,000 calories a day.
Technically, you could not eat tomorrow
and then balance out the calories.
You could, right?
Technically, because instead of eating 2,000 calories a day
and 2,000 calories tomorrow, you ate 4,000 calories today.
So tomorrow I eat no food and now I'm back to zero.
But see, here's the difference.
We've all worked with real people
and we've all worked with lots of real people
and have coached everyday people, hundreds of them
over years and years and years.
And so our advice is not coming from what works on paper.
Our advice is coming from what works behaviorally.
Cause I guarantee you, you know,
someone like Lane Norton would say,
oh yeah, you can make up for it by balancing out
the macros and calories and it would all make sense.
And then at the end, you'd be like,
easy mathematical equation.
But it doesn't work like that behaviorally.
What ends up happening is you over consume,
you overcorrect the following day,
and then you get into this pattern of binging and restricting, binging and restricting, which turns into just
bad eating habits and a bad relationship to food.
A better relationship to food is, I enjoyed yesterday, it was a holiday, cool, go back to
normal.
You are going to be above your normal caloric intake, but in the long run, you'll be much better off,
and you won't be so stressed out about food all the time,
like you would when you're doing this back and forth.
Cause I'll tell you, I mean, I work with people who do this,
and they're stressed out all the time.
It's a stressful way of eating.
And all it does, by the way,
one of the reasons why people overeat
in the first place is what?
Stress.
So when you're doing this restricting and binging
and restricting and binging,
you are feeding a part of your behavior
that encourages more over-consuming.
And at the end, it turns into what they would consider
yo-yo dieting where I gain 15 pounds
and I lose 15 pounds.
So how would you guys set if we were heading into Easter,
knowing that we're gonna to do some damage.
We're going to eat some cookies. We're going to have some candy. We'll probably have some drinks.
We know we're not going to eat ideally. What would you guys do nutritionally and exercise wise,
the day or two before and the day after? What would that look like in an ideal world? I know what
it looked like for me.
I'm curious to if you guys are similar.
Well, for me, it was mainly just to get in
a good, solid, foundational session
and leading up into Easter.
So that way I got a good intense session
where my muscles all got expressed.
And I felt, I burned,, expanded a decent amount of calories,
but really it was just about like,
doing that ahead of time going into the food.
I didn't want to put too much pressure on the actual food,
itself, although for me, I just,
I'm not like, I don't enjoy eating like a lot of dessert,
but I will enjoy like having little bits of it.
And then the next day is just about just stay moving,
stay active, like just try not to like sit
and lounge quite as much.
And that's really my only like approach.
Yeah, for me, it depends on what my goal is for the day
or whatever.
If I go into it and I think, I'm just gonna enjoy myself,
have fun.
And you know, here's the thing about holidays
that I enjoy so much. No, no, let fun. Here's the thing about holidays that I enjoy.
No, no, let's know that you're going to eat
some calories in there.
You know is not it.
You're going to over-consume.
Right, right.
And that's what I'm gonna say.
If I go into a holiday like Easter,
there's a few dishes that family members make
that I don't normally get access to.
So my grandmother may make pasta al forno,
which is the Sicilian dish that we get,
you know, Easter and Christmas and, you know,
other big holidays, otherwise we don't get it that often.
So I know I'm gonna eat this.
So I go in and I tell myself, like,
that's cool, I'm gonna eat this thing.
There may be other foods that aren't that special to me
and I'll avoid them because it's not that big of a deal
because to me it's not about, again,
if I go into it with this idea that I'm just gonna eat
until I can't breathe, it's not really enjoyable.
I used to do that, I used to go in and have this attitude
where I would restrict and then go in and just go crazy.
Then I wouldn't feel good and I started realizing,
I'm not really enjoying the holiday
and part of enjoying the holidays and enjoying the food
and there are certain foods that I'm gonna get on that holiday. They don't normally get and that's
when I'll eat them. Now another strategy that I used to tell clients is I'd say look,
you know, meet your nutritional requirements first by filling up your plate with vegetables,
your proteins in your fats. After you eat that, then you can go. If you have, these are
for people who do really struggle with just
going crazy on the sugar and over.
So this is how I eat or how I prepare for a day like Sunday where I know I'm going to
over consumer, I'm going to eat things that are not ideal for my body is leading up to that
day so that the day or two days before I'm either one really low calorie for two days in a
row or I'm like fasted going
into it.
I want a good lift like Justin said, like I'm going to do a really good hard foundational
workout either the morning of or the night, but the day before so that my body is, you
know, looking to build and I'm so a lot of the calories that I go into consume.
Hopefully it's partitioned over into recovery and helping me build.
And so and then my first meal that I eat,
that I break the fast with,
I want it to be balanced and good.
So I'm looking for, and I'm gonna load it up with veggies.
I think we had like eggs and try tip and meat.
Like that, so it was really easy to have,
you know, a good, still eat good choices first.
So I load my, my plate up with the things
that my body needs.
And then after that, I go, okay,
if I want to have two cookies,
and I had to get two chocolate chip cookies,
I think I had three pieces of a candy.
I can't remember what else I had that was,
that was, that was the thing.
Yeah, I think it was just the dessert, really.
I mean, because everything else we had was like,
like mashed potatoes and, you know,
the sparrows and peas and like lots of like good option ham and that was it, you know,
and so it's, I don't know, I think there's a lot, everybody varies in terms of like their family
and what they put out there and present out there, but I feel like for the most part, it's
that people have this misconception that this holiday meal is so unhealthy. When you can
navigate through that pretty easily.
You can, but I think the important point is this,
like if we did a short-term study,
let's say we did a study that was over the course of,
you know, 14 days or 30 days,
and one group would go into a holiday,
overeat, like most people do,
and then the next day correct it
with a super low calorie diet.
Right.
In the short term study, that group would do better than the recommendation we gave, which
was to go back normal, because that group would, I mean, again, on paper, they would make
up the calories.
But the group that would just go back to normal, if we were to look long term, they would
do much better because at the end of the day, if you want to eat in a way that's gonna promote
a healthy body weight, body fat percentage,
and just overall health, you don't wanna press the calories,
you wanna press the behaviors.
So stop looking so much at the calories,
that's important, you gotta look at that.
It definitely is a part of the formula,
but press the behaviors,
and what is a dysfunctional behavior,
binging and restricting?
I was gonna say, yeah, if you don't do that,
you don't feed into that binging behavior
that you might have a propensity towards
with other things.
I have never seen anybody binge as terribly
as post-show competitors in my life.
These are people who so strict leading up to a show,
post show, I've seen female,
I know female competitors, 115 pound girls
consume 6,000 calories in a matter of hours.
I know guys that would gain 30 pounds
in a few weeks post show.
I'm not even exaggerating.
This is the crazy part.
And that's an extreme version of what I'm talking about.
Now, most of these people, average people
who aren't eating a lot on a holiday
aren't competitors, they're not dieting for 16 weeks
before a show.
But again, if you press the behaviors,
because again, if I take two people
and this person over here, I'm like,
count your calories, balance them all out,
make sure you eat the right amount of calories. This person over here, I'm like, count your calories, balance them all out, make sure you get the right amount of calories.
This person over here, let's make sure you have
really good relationship to food and good behaviors
around food.
Guess which one's gonna succeed long term.
The one with the right behavior.
So I think that's the important part of this question,
agreed.
Next question is from M. Dolman Fitness.
If your life makes it incredibly difficult
to get adequate sleep for recovery,
do you recommend lowering training intensity to balance that out?
Absolutely.
Oh yeah, for sure.
Yeah, you know, I was having...
This was a thought that I was having about a week ago.
I was really putting together and I started writing down some notes on paper.
And I was thinking about stress and the human body.
And I tried to think in the context of how the human body. And I tried to think in the context
of how the human body evolved,
because if you look at modern humans,
modern life has been a very, very short period of time.
It's been very, very short period of time
when we lived in this kind of sedentary electronic lights
all around us, temperature controlled,
lots of food available type of environment.
And so our bodies are primitive,
but we live in this modern world.
So in that context, if you think of stress,
what, when we are stressed out,
our body interprets it in the prehistory,
in the primitive sense.
And what I mean by that is,
what stressed this out a thousand years ago?
Like why would humans be stressed out a thousand years ago?
Well, there was two reasons, mostly.
One, one was acute, like, oh shit, there's a bear, or oh fuck, I just got attacked.
Like super high level acute stress, which is here now gone tomorrow.
I got away.
I survived stress has gone.
And then the other was kind of that low to moderate level of constant
stress. Now what would cause that kind of stress back then probably couldn't find shelter
and couldn't find food, right? So I'm just kind of like stressed out constantly. It's not
a cute, but it's kind of this constant stress. So how was the body used that kind of stress
to adapt to survive in that type of an environment. It's...
Stores, fat.
It's going to encourage fat storage
and it's going to discourage calorie burning
in the sense that it's not gonna make you wanna build more muscles.
It's not gonna wanna give you a faster metabolism.
It's gonna wanna kind of turn you into a storage machine
and make you hyper-vigilant for things.
So you can hear sounds and figure out what's going on.
And so that environment right there is a terrible environment to try to burn
body fat and build muscle. It doesn't want it. All your hormones are geared around
not doing that. All your the behaviors that your body's pushing is geared towards
if you find food, eat the fuck out of it and you know don't do certain things
that are going to speed up your metabolism. So if you're in a low sleep environment,
low sleep is that kind of low moderate level of stress.
And you're gonna try and work out
to force your body to build muscle burn body fat,
which is another stress.
Yeah, you're uphill, uphill battle, big time.
Your best bet in this, like not getting enough sleep situation
is first try to get more sleep.
And if that's impossible,
and you still want to exercise, you want to be active,
it needs to be kind of recuperative,
regenerative type stuff.
Not the intense like crazy workouts.
That's the absolute worst thing you could possibly do.
Yeah, that's not gonna do a whole lot for you.
Yeah, it's, and that's a tough mindset too,
because you feel like, you know,
like you can't catch up on sleep,
so you're already like sleep deprived.
You feel like, like, you know, and you still want to make gains and be healthy.
And it just doesn't feel like you're going to make any progress,
doing a lighter, recoupative type workout.
But in fact, your body will actually have that ability then to get that
recovering and be able to then have progress,
which is, it seems counterproductive,
but that's the way to go.
The hardest part about this that people need to understand
is that if you're somebody who doesn't get great sleep,
you have to treat it just like anything else in your life
that you're trying to improve upon
and you have to put some energy and focus around it.
Yes.
Like, sleep isn't just one of those things,
then especially if you're somebody
who identifies with a question like this is
It's not like oh, I just lay in bed and hopefully you'll get better. We totally take it for granted
We do we take it for granted that the the process leading up and up to the sleep portion of your night and you know
And I'm definitely guilty of this. I'm somebody who can definitely his mind wander at night
I love to binge watch a show.
If I'm into the show, I'll keep watching the second,
it's 10 o'clock and I know I should be getting ready for bed.
Fuck it, I'm into the show, watch another one.
You know, and then it's 11, it's midnight.
And then when I go to bed and I'm like,
just gonna expect myself to shut down
and then be ready to get prof at about at 6 a.m.
like, no, it doesn't work that way.
But when I say, hey, you know what, this week,
I'm gonna set set goal for myself.
Like I've done the last previous weeks, like I'm getting up really early. I want to get
it and I want to feel good when I get up. I don't want to be groggy when I get up. So that
means I need to get to bed at a decent hour. Okay. Well, I also know that I'm normally
doing something right right around eight or nine o'clock. So I need to get to my room, get
the lights turned off, kind of get in it, get my mind set and ready for that, whether
that be using tools like brain FM, which is why I love things like that, or if it means
meditating or doing your gratitude journal or whatever it may be, something to kind of settle
the mind down, get yourself ready for that or rock in your Felix Grey's, whatever, but
getting yourself prepped for the evening like that, that, I mean, it makes a world of a
difference when I do it. And when I don't do it, I don't get great sleep.
Well, well, think about it again in the context
of the fact that we have not lived this modern life
for very long in terms of how long humans have been on Earth
or modern humans have been on Earth.
Your body and your brain had a lot of cues, natural cues
that told you it was time to go to sleep.
First of all, humans are extremely vulnerable,
weak creatures at night.
We were not nocturnal.
We didn't go out and we can't see very good.
Most animals, the predators, can see very good at night.
Humans were not out at night hanging out.
We were like, let's get into some shelter and go to sleep.
And what were the cues that our bodies got?
The sun went down.
That was number one. Number what were the cues that our bodies got? The sun went down. That was number one.
Number one, the sun goes down.
Your body is not exposed to light.
You're not getting light through your eyes.
You're not getting light UV rays or whatever.
Your brain automatically starts to know,
oh shit, time to get ready for that rest
and repair part of the day, which is sleep.
Here's the other one, that's a big one.
Food, eating.
You know, did you guys, most people don't know this,
but your organs also are a kind of a signaling system
to the body that tells you it's time to go to sleep.
Now, did you, were humans cooking in the fire
in the middle of the night when there's fucking lions everywhere?
No, we weren't eating in the middle of night,
we ate during the day at night, when the shit went down,
everything went, we weren't eating anymore.
So your body, if you're eating late at night
when it's dark, your body thinks it's time to be awake.
I was actually gonna bring that up
as one of the main things that has helped me get
in better sleep is to shut down my eating earlier.
I was eating around like eight o'clock.
You know, they're like seven, 38 o'clock.
And then once I brought it down to consistently
either five, 30 or six, so much better sleep.
Absolutely.
This is one of those things that it's unfortunate
that the fitness industry does this shit, right?
Cause that used to be an old like folktale, right?
Of eat, eat before us if you would, right?
And so we used to shit on it,
and then science comes out to prove otherwise,
and we're like, it doesn't fucking matter.
If you're really bird special.
Does it matter if you eat it at midnight?
Does it matter if you eat at six?
You know, calories matter.
Calories is all that matters, but again,
this goes back to why we always talk about behavior and the
psychological piece to being healthy and fit.
There was some value to teaching people, hey, once we're just teaching it wrong.
Yeah, exactly.
They were trying to explain it wrong.
Like there was some science to support what's going on from the law of the thermodynamics
spot.
That doesn't matter in this, but it behaviorally, it does matter.
It does.
It'll help with your sleep, one thing that Jessica did in our house, which I thought
was really, really smart, is she bought these Himalayan salt lamps.
So have you guys seen Himalayan salt lamps?
Salt lamps?
Yeah.
So Himalayan, it's like the Himalayan salt rock.
It's like the crystal rock.
Oh, yeah.
I've seen that.
And they put, and there's a bowl in it.
And when you turn it on, it's like this, this kind of red amber.
So it just kind of glows.
It's almost like a,
well that's how like a fire,
like you look at those.
Bingo, because the blue light and green light
both signal the brain to be awake.
So blue light blocking glasses,
like the Felix Ray's takes care of a lot of it,
but green light will also do that. Red light is the light that has the least effect on the brain. Now why?
Well, remember we are Ben Greenfield's house. He had all the red bulbs in his house. Now why?
Well, it's because again, we evolved with fire. So if we did have light at night, it was fire and that we could still fall asleep.
So she bought these Himalayan salt lamp
night lights and she put them all throughout the house and they're cheap. You You can buy them on Amazon. Real cheap. Put them throughout the house.
When the sun goes down, we turn off the lights and we just use the salt light, those little
lights. And it's a nice low red glow. And me and the kids in her hang out and we do what
we're going to do. If we watch TV or if we're on electronics, we do put on the blue light
blocking glasses. Otherwise, we keep electronics off. The biggest thing that I notice about this,
because kids are like, man, you can,
if you want, if you are a parent,
you want to test anything out,
you do it on your kid,
because they'll, you'll see right away.
My daughter always had a tough time falling asleep.
Ever since we started doing that?
Right to bed.
My son, right to bed.
Yeah, it's crazy.
I'm not to try that, yeah,
because my oldest has been waking up quite a bit like it will come up stairs and
be like, his mind just keeps running and running and running and having thoughts.
And it's just like, ah, yeah, we should try something new for sure.
Next is fit, friend, flex.
What is the question you guys get asked the most that has become annoying because you answer
it all the time?
She was at the event over the weekend.
Yeah, yeah, yeah, yeah.
Hala.
Yeah, good to see.
God, what is the question that we get?
You know what noise means sometimes?
And it's only annoying because I just don't have the time to help people like this, but
we pride ourselves in trying to answer DMs and help people.
It's gotten to the point where it's just too many people,
right?
It's lots of people.
I tell you what, if you send me a screenshot
of your last six, you know, macro, you know, days
and here's what I'm eating and here's my workout
and here's my, and what do you think about my blood labs?
And I have like 85 different messages. I can't answer you. That's when I, and here's my, and what do you think about my blood labs, and I have like 85 different messages,
I can't answer you.
That's when I get a little bit like,
that's way too much, you know what I mean?
Well, yeah, because it's so specific.
It's just so much stuff.
It would take a lot of questions back and forth.
I think that's what people don't understand.
So I guess I feel you on that,
because there's moments where I get annoyed by two,
then I'm like, they just don't.
Any personal coaching. They don't know better, you know, they don't know better and they're annoyed by two and then I'm like, they just do any personal coaching.
They don't know better.
They don't know better and they're asking like that, but I'm glad you bring it up because
I think it's important people know that.
It's like, dude, it's so hard.
It's hard already.
Well, it's hard because what it would require to give a really good answer that you would
want to give.
I would have to prod you and ask you 10 more questions.
And you're basically coaching them.
Right.
Yeah, yeah, it just to do take a lot of interaction
that then takes away from being able to ask everybody else.
So those are, yeah, those are,
well, it's the same with pain questions for me,
like with joints and like the way that they're moving,
what they notice, what this and that,
and like, this is all through just like type text.
Like I need to see all this stuff.
I can't be that specific.
Well, if you're, first of all, this is a good time
to actually plug this part that we have.
And what I've done now with people that ask questions,
and I'm like, dude, we've talked about this in grave detail.
We have a mind pump 30 days free of coaching.
And in those 30 days, we've looked at what we think
are some of the most valuable pieces of information
that we've taught on this podcast,
and we've condensed it over a 30-day email drip campaign
where there's a topic every single day that we cover.
And it's everything from nutritional advice
to gut health, to exercise, to break-in down macro
and micro nutrients.
And there's little short videos that Sal did
that are three to five minutes long
where he kind of gives you like an overview of what it's all,
what you're learning that day.
There's links to studies to support the arguments
that we make on all the points that we make.
So I tend to tell people that have these questions
that yeah, we've already answered a lot of the stuff
is to go through that process and read that.
I think the things that probably, I don't really get annoyed too much.
That's too strong, right?
Yeah, that's, it's, it's, it's, I don't, I don't think anybody does.
But I, what I, we do still get a lot of shit on supplements.
I mean, everybody keeps asking, and we always get this, you know, what about this?
And do you think we should take that and should we cycle off this and what about this
charm and what about, and I feel like we've made such a hard stance
on this, it's the beginning that that's not going to change.
Like, I don't, to, well, I'll forever tell you this.
There's for sure been hundreds, I'm sure I'm in the thousand,
if not thousands with the combined of all three of us,
helped people out.
Not a single fucking one of them, not one person. Have I ever
helped out and I afterwards that when I'm like, man, thank God I got them on all
them supplements. That supplements, those supplements really was a game changer
and helped that person. Fucking zero. Not one. All of it was changing behavior,
changing relationship with exercise, changing relationship with nutrition,
getting them to understand proper macronutrient, getting them to eat correctly for their body.
That is everything in this rate. And I mean that's to the most extreme. Like,
somebody who wants to look fucking like a bodybuilder or a bikini competitor, I've done that without ever having to speak to
supplementation. Now that being said doesn't mean that I don't think there's value in somebody who's lacking in a microtubitry
and supplementing for that or advantages to creatine.
I understand all the studies, I've read all this shit,
but we get a lot of questions still around that.
And I would, you know, it's like,
dude, most people, you shouldn't be asking question
or that you should be asking other questions to have,
because you could maximize probably all of your goals
before you ever even mess or fuck around with supplements.
Yeah, I don't necessarily get,
and here's the thing about what we do.
We have to constantly reiterate what we've talked about before.
People just need you to go over it
over and over and over again.
It's just like having clients.
You just have to repeat yourself constantly
until finally, like,
you know, something clicks for a lot of times for people.
So it's not that it's, we're, you know, we will be revisiting the same types of questions
constantly, like reworded.
And that's fine.
I think it's, it's more like the super, what kind of annoys me on some level is like,
you know, the very, very specific splitting hairs
to splitting hairs type questions
where I just don't feel like the rest of the audience
is gonna really benefit from it.
Yeah, I'll tell you what annoys me.
And it's not the person asking me the question
that annoys me, it's that the reason why they have this question
to begin with is there's a lot of people in our space
who make this become a, for them, a question that
they should ask.
And it's when I get the questions on
gray market peptides and storms and shit like that.
And then I get annoyed.
Not because the people are asking me,
but because they have this question in the first place,
because there's people out there
who are pumping and promoting.
Right, like that's the new game.
These fucking gray market products that are, we have less information.
And I don't know if they're safe or not safe.
They're so little information on peptides and sores.
Like you're probably your better bet is to take an anabolic steroid.
And I'm not saying yes or no, I'm just saying we know a lot about those things at least.
But I get all these kids, these dudes who are like,
yeah, I wanna, what do you think about this charm?
And it's like some long name.
And what do you think about this peptide?
It's supposed to end up like, dude,
first of all, you don't know where you're getting it from.
You're getting it from some lab that's,
there's something as a research chemical
that's how they're able to get away with what they're selling.
There is no research behind it except for the biohacker,
dude or girl who's talking about it
on their social media or podcast and talking about,
and they have no idea, they're just talking out their ass,
they're just, they're parading what they heard from some other guy
who claims to be an expert.
We actually had somebody who tried to get on our show
who was like, I'm an expert on all these substances.
And I said, oh, cool. And I got on the phone and I'm like,
what's your background? Oh, well, I on all these substances and I said, oh cool, and I got on the phone and I'm like, what's your background?
Oh well, I had all these physical problems
and then I cured myself by doing research online.
And you call yourself an expert?
Yeah.
If you go online right now and look for an expert.
You go online right now and you look up peptides and sores.
99% of the articles that are giving you the information
on are places that are trying to sell them.
And when you look them up, what are the side effects?
Oh, side effects are very mild,
include like, you might get a little bit more oily skin
or they don't know what the fuck they're talking about.
You might start seeing orange dots.
Yeah, we don't, and I don't know,
they might be very safe.
We just don't know.
So when I get that question, I get annoyed
because the people asking oftentimes are these...
Well, I would, I would,
I would, I would,
I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I would, I oftentimes are these well, I would I would do it in girls and their
I lump that into my supplements like I did it all falls in the
same category for me because then that aside from all of that,
it's just on the the priority of the the total poll of priorities,
it's just set the fucking very bottom, you know, it's not a
top priority that you want to be learning right now or
figuring out like figure all the other shit out. It's not it's not a charm and it's not a top priority that you want to be learning right now or figuring out, like figure all the other shit out. It's not a charm and it's not a steroid and it's not a supplement
that's keeping you from reaching your goal. That's right. That's the real, the real, the
real, not the missing link. That's not the key. Next question is from Spencer Boyd Fitness.
What are the most important pieces advice you'd give to someone who is about to open up
their own gym? Yeah, it's interesting because we've said over and over how difficult that is and what
a sort of a ceiling that you're creating by going that direction.
But there's people that really, that's their goal.
They really want to have a successful gym that they created from scratch.
It's a creative drive for a lot of trainers who, you know, love the gym and love being in the gym.
But so there's definitely some things to consider, you know, right away in terms of like, you
know, if I'm going to open a gym, I would, first of all, I would, I probably wouldn't do
this.
I do think it's really hard, but I think it's really hard to make a lot of money doing
this. Do I think it's really hard, but I think it's really hard to make a lot of money doing this.
Do I think it's possible?
Yeah, I think it's possible.
The things that I would do to make good money in this, I would definitely have classes that
were geared around mobility.
I talked about this just recently.
I would use the Maps Prime Pro and build something similar to what I've built. These, these, what used to be my bootcamp type of classes have now turned into these like
mobility classes that I think are really cool and have done wonders for people.
And I also think that the climate right now in class settings is all geared around like
intensity driven classes, like the orange theories, the F45s, the, you know, CrossFit.
Like, so instead of trying to compete with them, which is what I see happening with a
lot of these small gyms, they open up and then they to try and create a CrossFit type
class or a orange theory type class, I would do something to compliment all that stuff,
which is the mobility side of it.
I think that there is a growing need for these types of classes.
I gave this advice to the Red Dot Fitness team
and they've been implementing it and it's been crushing.
So if I was opening up my own gym,
I would have classes that are targeted at countering
the problems that you get from taking
these high intensity classes and serve those people.
And I think it would do really well on top of having
obviously your trainers that you probably either lease space or work underneath you. And then I would also integrate a
virtual side of this. Like I think that I could see us opening maps gyms in the future, but because we built this part of the business first to really support the brick and mortar piece.
So if I was doing the brick and mortar first, I still wouldn't just neglect that I believe
that so much of fitness is going online.
So I think you would be silly to just like not give a fuck about that because you're building
a brick and mortar.
I think it's important that you have a presence on YouTube.
You have a presence on Instagram and social media platforms. You're using those to complement and build
a community. So the most successful gems, whether they're small or big or private or publicly
owned, the most successful gems I've ever been in and been a part of are the ones that do
an incredible job building a very strong community. And I would utilize all the social platforms to help assist building that strong community within your facility.
Yeah, I think too. I mean, absolutely. Building the community and building the audience ahead of time
is crucial these days. And I agree with that. I think having a solid business model and really understanding how you're gonna create
these systems before you even jump into anything like that
is at the utmost crucial thing to consider
in terms of having EFT, all these different things
of ways to capture payments,
of ways to incentivize your staff.
What kind of staff are you gonna have,
or are you gonna have a lot of trainers,
or you're gonna have a lot of salespeople,
or you're gonna include,
what is all that gonna look like?
Your ultimate vision of it,
and then sort of deconstructing that down
to the MVP model of that for the first location,
or is this gonna be something that's just gonna stand
as one gym?
I think that like your entire vision of this thing
has to be really written out.
Yeah, there's a huge misconception
with individual gym owners or people
who wanna start a gym.
Now, the chain owners understand what I'm about to say,
but the guys and girls who are like,
oh my God, it's my dream to open a gym.
They make a big mistake, typically.
And the mistake is that they think
the awesomeness of their gym and equipment
is what's gonna make their gym successful.
So they think, we're gonna have the best looking gym,
and that's what's gonna bring all the members in.
That's false.
Two things will make your gym successful.
Two, one is your marketing
and sales and two is your culture of the gym. Those two things are the most
important things. Crossfit proved this with the culture. These gyms were
dungeons. They were couple squat racks and chalk and barbells and some of them
became very successful early on and that was because of the culture.
Marketing and sales is another big one. If you don't know how to market and sell,
people, you ain't gonna sell shit.
People will walk in your gym and walk right out.
I don't care how awesome your gym looks,
because you are not selling anything but a dream,
and you need someone to paint that picture
so you need good sales people and good marketing.
But those two things, look, I've run so many shit holes,
and I've broken records out of those shit holes
because I had great sales and marketing
and I had a phenomenal culture in the gym.
And really, I could do it with crappy equipment all day long.
And then I've been in gyms that were just gorgeous facilities
that didn't succeed because they didn't have those two things.
They had a terrible culture and they didn't have
that marketing and sales background, that priority.
So that's the big thing, I say,
if you're gonna open a gym,
you need to know your sales and marketing.
You gotta be a closer.
You gotta have your marketing together.
How are we gonna get people?
How are we gonna drive leads in here?
And then how are we gonna sell them?
And then this other half of it,
which is equally as important,
is how are we gonna create a culture
in our gym that makes people wanna stay here?
If you do those two things, your odds of success are much higher.
Well, and I also think a lot of people go into it with their intention of what they like
the most about training.
And so their gym is sort of a reflection of that.
When in fact, it's humbling a lot of times to find that there's not a huge community
out there that's driven
to those same things, right?
I don't want this like crazy dungeon-esque powerlifting, focused gym that's like super-specific,
like it's not very inviting for your average person now.
I need to pay the bills and I want to have all these people come in and get memberships
and all that.
That's a hard sell.
I'm going to open the first kettlebell only gym, you know what I mean?
Right.
Like, you know, there's like three people in the city.
Do your research.
Yeah, like there's a reason why certain,
you know, gyms take off in certain ones,
you know, it's more of a struggle.
That's it.
Look, if you go to MindPumpFree.com,
you can download any of our guides for free.
We've got quite a few up there.
And they're all absolutely free.
You can also find us on Instagram.
That's our social media platform of choice
to contact and talk with our fans. You can find Justin on Instagram. That's our social media platform of choice to contact and talk with our fans.
You can find Justin on Instagram at Mind Pump Justin.
You can find me at Mind Pump Sal.
And you can find Adam at Mind Pump Adam.
Thank you for listening to Mind Pump.
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