Mind Pump: Raw Fitness Truth - 1103: The Best Rest Period for Building Strength, Sumo vs. Conventional Deadlifts & High Bar vs. Low Bar Squats, the Dangers of Artificial Flavors & Sweeteners & MORE

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND conversation after that we get into the fitness portion of this episode. Here's what we talked about in the first 49 minutes We talked about one of our favorite partners Viori Getting a 45 million dollar investment to expand their business This is probably because they're extremely successful already by making the best at leisure work clothes They're killing the game you'll find anywhere. Now they are one of our sponsors. If you go to Viori clothing, that's VU-ORI clothing.com, forward slash mind pump, and use the code that's listed on the page once you pull it up,

Starting point is 00:00:54 you'll get 25% off. Then we talked about one of our other sponsors, Organify, they're the makers of extremely organic or extremely beneficial supplements that are all organic. They're now working with one of our friends, Paul Check, which we think is awesome, because Paul is very picky with who he works with. So it just goes to show you that

Starting point is 00:01:13 Organify is a great company. They're doing something, right? Great company to get your supplements from. If you go to organify.com, forstashmindpump, and use the code MindPump, you'll get a full 20% off. Then Justin talks about how you almost broke the raft at Lake Tahoe and killed his entire family.

Starting point is 00:01:30 You make it so horrible. Adam talks about sleeping on the couch. It's all starting just to say no. We talked about how boutique fitness facilities are the ones that are causing all the growth in the gym business right now. We talked about the next matrix That's coming out. I'm so excited about this. Yes. We do. And we also talked about how Apple is investing Billion that's with a B billion dollars into original content. We're about to see awesome shows come out of Apple

Starting point is 00:02:01 It's coming then we got the fitness portion of the episode the first question those come out of Apple. It's coming. Then we got the fitness portion of the episode. The first question, what are the benefits and gains from conventional deadlifts versus sumo deadlifts and high bar squats versus low bar squats? So we talk all about the differences and similarities and that part of the episode.

Starting point is 00:02:16 Next question is three to five minutes of rest in between sets necessary for strength or can you rest a little shorter, like one and a half to two minutes. So we talk all about the benefits of shorter rest periods versus longer rest periods. Next question, this person wants to know what our opinions are on artificial colors, flavors, in foods, and supplements. So what do we think about them? Are they detrimental? Are they beneficial? Or are they just benign? And the final question,

Starting point is 00:02:45 this person wants to know what our bucket list items are. So we talk about the things we want to do before we die. Also, this month, for the first time ever, maps prime and maps prime pro are both 50, a full 50% off. You heard it. Now, maps prime helps teach you how to prime your body properly for your workouts. Now, it's individualized. So, it's not a generic priming program. There's a test in Maps Prime. You take the test, you figure out what works for your body, what doesn't

Starting point is 00:03:15 work for your body. Then you design your priming also known as warm-up session, takes about 10, 15 minutes. And when you do this before your workout, it makes your workout much more effective. You get better mobility, great arranges of motion, better muscle activation. It'll make any workout or even competition more effective. So if you're a competitor and you're about to compete in a tournament of some sort, prime your body beforehand and your performance

Starting point is 00:03:41 should improve. Now, MAPS Prime Pro is correctional exercise. It's all about correctional exercise. It works on all the major joints of the body and it teaches you how to keep them healthy and pain-free or how to treat chronic pain yourself. Of course, proceed with caution, get your doctor's approval,

Starting point is 00:03:59 but if you follow Prime Pro, you can solve some of your chronic pain issues. Both those programs 50% off, here's how you get the discount. Go to mapsfitnisproducts.com and use the code prime50, p-r-i-m-e-5-0, no space for the discount. Did you guys see the massive infusion? Oh, I'm excited.

Starting point is 00:04:22 When I said massive. The massive infusion of investor capital that one of our favorite partners just got The Ori I just posted it on my story the other day. Wow 45 are Chugging away 45 million dollars. I'd be we've been telling people you know the money's for climbing to the top No, actually I don't what are they using it for to open more stores? Oh, they're gonna do that They're gonna open up a slew of new stores. Is that a good way of using that word though?

Starting point is 00:04:49 I like slew. I think so. I believe so. A lot of new stores. I didn't know that. Yeah, that's interesting. That's what the article said at least. Let me look it up again.

Starting point is 00:04:57 Let me make sure I have that. That might be like our world tour. Isn't it? We'll just follow our new store. What a cool example of how different building a business today is to just 20 years ago, right? Like the old model 20 years ago would have been We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up.

Starting point is 00:05:07 We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up.

Starting point is 00:05:15 We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up.

Starting point is 00:05:23 We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. We'll just follow up. don't blow them out. They're not massive, macy-sized type of stores. They do these small little boutique type stores that kind of just highlights all the different styles that they carry. Which I think fits so well with their brand. It does. It's smart because what I think most people do is they come in, they want to everybody, the one thing about clothes is it is nice to try them on. You need to

Starting point is 00:05:42 feel it. You see how it looks. Like you want to get in it. Cause that's, I mean, the magic of Viori is just like, it feels so good to wear it. Oh, that's true. 100%. But so I'm reading the article right now that Viori told the San Diego Business Journal that it, it's current ad, oh, so this said that in 2017,

Starting point is 00:06:02 its annual revenue was 10 million. They think that it's current annual revenue as of right now is around 28 million. So to get $45 million to expand their stores, that's massive. That's a huge success. That's exciting, man. Yeah, that means that they're investors see a big upswing. Now here's the challenge with that. Always is like, do you think sometimes that there's a risk of just going crazy not having the you know support or whatever?

Starting point is 00:06:29 Well, no, I think that before you make this move It's you you got to lay everything you got to lay the foundation first So I don't think it said much at that much of a risk now I you know we talked memory when you interviewed and they proven the model. Yeah, it's there And I mean they're they're they're moving into a space that already exists right? It's kind of like what we did like it wasn't like there wasn't some fitness podcasts out there Wasn't like there wasn't trainers that were doing digital programs. They're just they just Well, there was there's a huge opportunity that we saw there and the the the market was there already

Starting point is 00:06:59 There was already people I mean look at beach body. I mean beach bodies a billion dollar company Yeah, so if they if so they can do billion dollar company. So if they can do it. Right, no, it's anybody can do it. It's literally anyone. I mean, you got to think that Viori has to look at, they got to be looking at the market that Lulim and has tapped into. I mean, give me another company that rivals Luloo.

Starting point is 00:07:19 That's the Atthelizio Ware Market, right? Yeah, yeah, nobody else is really competed with them. And I'm sure there's a few brands out there that are people like, oh, I really like this brand. Yeah, but nobody, they're not like a household name like Lulu. I do. If you already blows them all away, am I opinion they do the best job? Was it yesterday we were at lunch?

Starting point is 00:07:35 It was all of us. So it was me, Justin, Adam, Doug and Taylor. And as we're walking back from lunch, I turn around and look at everybody and we're all wearing just completely geared head to toe. We're all up decked out. We look like a sports team. Every day now, I don't even like realize it. You know, it's just like, man,

Starting point is 00:07:52 is this what it's like to be on a sports team? Kind of, sports ball. Yeah, I mean, you're like that guy that, you know, just like never gets dirt on him, you know, like on the field. Just like looks pretty. Speaking of our sponsors, did you see Paul Check has now on Organify?

Starting point is 00:08:09 Yeah, you know why that's crazy? Paul Check never, ever, ever sell supplements. The fact that he partnered with a supplement company actually says a lot. It's kind of blew my mind. It says a lot about Organify because he's got the most insane standard when it comes to products and supplements. He's turned down a lot of money.

Starting point is 00:08:31 In fact, this is a story that I can't 100% confirm, but I've heard it from people in the know. He's been asked to be on podcasts like the Joe Rogan podcast, but he, because he wouldn't advocate or support the supplements that they sell, they didn't because he wouldn't advocate or support the supplements that they sell, they didn't have them come on. Really? Yeah.

Starting point is 00:08:49 I didn't know that. Yeah, that's weird. Because he won't sell on it and supplements like that. You know, I don't know what that's going to look like in the future, but that's the story that I heard. Oh, like, and knowing Paul and knowing of Paul, he's very, his standards are really hard. Oh, I'd love to see him on that show. I don't think that like he would, see, that's weird. I don't know like who who said that because like he

Starting point is 00:09:08 He does bring up on it quite a bit But I don't think that he would you know hold that like does Joe bring up on it a lot not like he does in the beginning And then like occasionally but he brings up other products now I think maybe in the beginning when they're really trying to pitch it. Yeah, I felt like they were doing he did it a lot I don't know if it's a recent thing. I think it was a while ago. Probably a while ago. I think it was a while ago.

Starting point is 00:09:28 But it says a lot about organify. I mean, you guys know, I mean, the vetting process, we went through to decide who we're gonna work with. You know, it's, we're like, immediately I think about when we had dinner with him and like how, like everything was prepared and all this. And then he took that time to kind of like read, you know, what was happening in the food

Starting point is 00:09:45 and if it was good for him, I wonder if he did that, I wonder if he did that with organifies. Yeah, he had that little like weird like prey sash. You know, that's not one of the green juice. You would just be coming, so. I know, that's how he explained it. Yeah, I can't defend it.

Starting point is 00:10:01 But anyway, I was waiting for you to dry right there. No. But his favorite product was pure, which makes me feel good. That's the one that I used to. So it's kind of cool. Yeah, oh, that's what he said on there. That's what he said on that. He likes using pure and the immunity. This is the ones he likes to. Oh, yeah. And he adds lime to them. I don't know why. I think he says it activates something in there. I'm gonna try that. Oh really? Yeah, you know, Paul says something like I know I'm trying it. That's why I started drinking avion. No, the only thing is the put the it's right. It is why you drink Evian. It is. It's all you got me on that is because he said that was the best Water no, I was really really surprised to see I mean I we have a lot of respect for Organifi obviously because we're partnered with them, but I just did not see that coming at all

Starting point is 00:10:39 So that was pretty cool to see that so yeah, it's shout out to Organifi for putting out, it's such a solid product, that somebody's picky as Paul would do business with them. That's the nickname. Picky Paul. Picky Uncle Paul. Hey, so Justin, you mentioned a couple of things and then you didn't bring it up because you said you wanna talk about the podcast.

Starting point is 00:10:57 Oh, yeah. Did we almost lose you? Yeah, I would, okay, so I was in Tahoe over the weekend, like we were celebrating our anniversary with the kids and the dog and everybody else. And so we decided to do kind of like this kayaking adventure. And there was this new option where we could fit the kids with us and Courtney and like, so all four of us

Starting point is 00:11:19 were like on one, like it was almost like a Tom Sawyer raft. Like it was the weirdest. So if you imagine a kayak, which is just like basically a canoe, but then it had these two pontoon things along the side that it attached to with the more stability or whatever. Yeah, there's a canvas over it.

Starting point is 00:11:37 And then we actually even had a sail, which was all like, I was like, who came up with this and it was all sort of like interlocked and I just felt like. That sounded like a little hobby. Yeah, I know what that was. Oh yeah, the little like a hobby or whatever. A cat or a moron kind of. Yeah.

Starting point is 00:11:53 I don't know, I thought you said Hobo. Yeah. Is that what they're called? Look at what Hobo cats. Yeah, Hobo cats. Right, okay. I thought that wasn't sure about that. So anyway, might've been one of those ones

Starting point is 00:12:02 that was making up wasn't sure. Is that a Hobo cat? A Hobo cat, yeah. Yeah, so it was like, it was like really funky. You know, it was like, like somebody like just decided to put all this so it like interlocked together wherever. And you rented it? And we rented it and it was fun.

Starting point is 00:12:15 It was like, oh, weird. This is kind of cool. Like everybody's together, we're checking out the coastline whatever. And I had to pee really bad and some like, you know, okay, I gotta jump and get, and so I stepped on one of the pontoon things and it like snapped its thing off and then, it like started to tear down and like,

Starting point is 00:12:32 I was like, oh no, it was in the water and like everybody was kind of sinking in. I had to like try and fix it all back together and yeah, it was, it was like the whole thing almost sank. So did you, was everybody having a life jacket? They all, yeah, yeah, that was fine. It was, it was funny because, was everybody having a life jacket? Yeah, yeah. I'm fine. It was funny, because it was just such a wonky thing. I thought it was like a legit, you know,

Starting point is 00:12:52 say all the day that they had put together. Have you guys ever done like white water rapids? Have you guys ever done that before? No. No, no. That would be a fun thing for all of us to get together. I don't think so. Really?

Starting point is 00:13:01 Yeah, I disagree. Why? Are you that much of a plus? It's a, there's a lot of dangers. You have a life jacket on and like nine other people with you. I don't know. Oh my God, are you serious? Are you that, are you that on a athletic?

Starting point is 00:13:14 Well look, I tell you what, I tell you what I'll do. I'll make a deal with you. What? If you allow me to pick, I have to choose a frightening film. You watch that and I'll go whitewater rafting with you. I tell you what, we could both be brave boys. Together we would be the brave boys. But I get to pick the film and Justin.

Starting point is 00:13:34 Adventure. Trust me, I'll pick a good film. Oh good. It'll be good. That's fine. We watch that and then we'll both be terrified. That's fine, I can do that. I'm down.

Starting point is 00:13:43 Okay, good. Yeah, good. That's it. You got the room, you're getting it down. I'm down. That's fine, I can do that. I'm down. Okay, good. Yeah, good. That's down. You got nervous, you're getting it. I'm down. I'm down. That's a good time. No, camp, yeah. I'm not gonna chop wood.

Starting point is 00:13:52 No, I'm totally down. I've never done it before, but I'm totally down. I've only done the kayak, like tall, but that's when I got lost. Yeah. Remember when I went all the way across there? That's right, you did that. Yeah.

Starting point is 00:14:02 The lake and got lost there. Is the water, was the water warm this time of year? It was cool. It wasn't bad, I mean, it was cold, but then it like quickly you acclimate and it was like refreshing and it was nice because I mean, the weather was like perfect. There was like 80, 85, you know, the whole weekend.

Starting point is 00:14:18 It's super, Tato, a lot of people don't know, Tato in the summer is freaking amazing. It's really nice. It's gorgeous. But one thing I didn't realize, so we rented this house and this cabin, like no central air. Like there was no AC.

Starting point is 00:14:33 I was like, and we got there and it was like a fucking, it was like super sauna. Like I was angry and I almost got into it and like I got in trouble because I was like really angry that we didn't have AC and we had to air it out and all the fans and everything. But then at night it gets cool. So I was able to deal with it and keep the fans going

Starting point is 00:14:53 but I was like, why would you not have ACs? It's crazy. It's the anniversary, bro. Yeah, I was like, ah! You know, just long trip to get there and I'm, ah! Open the windows. Yeah, I was not being. Mosquitoes come in.

Starting point is 00:15:06 Did I been sleeping on the couch lately because of the heat in my house, man? It's ridiculous right now. I can't do the angry. I can't do the 73 to 75. Oh, because you go all the way downstairs. Yes. Where's cooler?

Starting point is 00:15:18 Yeah, it's like a big difference. The difference between the very top level, the bottom level is probably, I would say, 10 degrees difference for sure. What are you gonna do, dude? Because your boy's still young, so it could be years before. Don't say that.

Starting point is 00:15:32 Don't say that. Don't say that. Don't say that. Oh no! Don't say that. Don't say that. I don't know how to sleep. Oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, something, you know? Like it, but I like I tuck them in bed. It's like me I walk over I grab my two pillows I kiss her

Starting point is 00:15:48 to the sofa downstairs. Yeah, good night. I'm going to bed. See you tomorrow. Yeah, so it's like and like my bottom couch of course like you know everybody when I ever but the right a lot of houses everybody has the most people have the living room and then you have the family room and it's the the family room or whatever room. You always have one room that's like the stage room that you don't have a really use.

Starting point is 00:16:08 You came in walking it. It will just like for a look, right? It's like, it's not where everybody's, it's not where the TV's at, it's not where people normally congregate at. It's the front room when you first walk in the house and it's always a furniture that looks good, matches everything, but that's my house,

Starting point is 00:16:24 like it's not comfortable. So I'm sleeping on that fucking couch. So I'm like really pissed right now that I bought a couch like that for that room because for the living room, for that room, it fits the look. But man, as far as sleeping on it, it's awful. It's like, even if you bundle him really good,

Starting point is 00:16:42 I guess because he has the feed, so he's got to kind of come out of that. Yeah, he's constantly coming out of that. And it's just the air he's breathing in probably. And it's more of that, right? It's more actually the, so you know, as it gets hotter like that, it becomes more humid in there. And then when you have an AC running, it dries the air. Yeah.

Starting point is 00:16:59 So it's the humidity, it's more the humidity than it is actually the cool temperature. Now you have issues with allergies and breathing. Is that something that you think? Oh God, I hope not. Yeah, I hope that he doesn't have something like that. But there's something that we're putting together right now. Like, we've had a couple times now where he's gotten really fussy and it's always because of him being

Starting point is 00:17:19 not able to breathe very well. And we take one of the spare bathrooms, the smallest one and crank the shower up hot, turn it into a steam room, and he will like two minutes in there and he's like, so relaxed. So I know for sure it's him not being able to breathe very well. Do you hear any, you know, you know, you're any wheezing? Oh yeah, I know, you can hear it get hit every once in a while,

Starting point is 00:17:39 he'll get kind of raspy and so. So when I was a kid, I was a little bit premature, and I know that they, and I don't know if this is true, but I think the lungs, one of the last things to develop. And I had asthma when I was little. That's when I stood.

Starting point is 00:17:53 And I don't have it as an adult. I all grew it. But when I was a kid, I had it a little bit. And that's what they used to do to me. My parents used to do the same thing. Oh, really? Yeah, and then they got,

Starting point is 00:18:01 when then when I would sleep in my own room finally, when I would sleep in my crib or whatever, my parents put a... Humanifier. Yes, a humidifier. Yeah, no, he has, they sleep, when they went out with sleep in my own room finally when I would sleep in my crib or whatever my parents put a Humanifier. Yes, a humidifier. Yeah, no, he has they sleep He sleeps like let right next to one with Katrina and So we have found keeping the house really hot and the humidifier right next to him He sleeps golden like that, but I'm fucking miserable Oh, yeah, so we're trying to we're trying to figure it out right now. That's not on the top of the total poll

Starting point is 00:18:24 No, definitely. I see that already. Yeah. Already. I'm on the very shitty couch all the way to the bottom of the house right now. Oh, man. Yeah, but so I hope that doesn't. You're a good dad though.

Starting point is 00:18:34 Oh, dear for your boy. Yeah. One day he'll be listening to his podcast. You're the best. That's right. You dad slept on the mat. I actually, so I started it. So my uncle, my uncle Casey, you guys know Casey.

Starting point is 00:18:46 You know, he's been constantly reaching out to me and you can tell he's really excited for me and into fatherhood now and stuff. And he has three kids and they're all grown, they're all in their 20s and plus. And this is like the third time he's told me this. And my uncle and I like sometimes we clash heads, you guys know that, you know,

Starting point is 00:19:06 because we work with them and stuff. It's very similar. Yeah, we're very similar. Cause he's you, yeah, we're very similar, right? In the future. In a different life. And you know, I just don't like when people tell me what to do all the time, right?

Starting point is 00:19:16 He's definitely, he likes to tell me what to do. And it was about the third time he said to me, he says, listen, he's like, if there's something that, all the things I tell you to do, he's like, the one thing that you'll regret if you don't do it. And I regret it today is not having footage of Brett or Derek, excuse me, his oldest for the first six months. He's like, get a camera, document the process, just, and just start, you know, put it in

Starting point is 00:19:39 a fucking box. Don't even worry about it. Whatever that. But just start taking clips and of him growing up. And you'll be so happy. worry about it. Whatever that, but just start taking clips and of him growing up and You'll be so happy. Did it and Honestly the first time he said it to me and the second time he said it to me I was kind of like yeah, yeah, you know, I did kind of one of those and but inside I'm going like you know My whole life is fucking documented right now. I'm so over the cameras to audio like I mean that's like our life

Starting point is 00:20:01 And so right now like I kind of have this you know, I'm very private with him and, you know, Katrina and our family right now, it's kind of like, that's for me, you know what I'm saying? That's not for the whole world. And so there's a part of me that was like kind of like, ah, I don't, I'm not gonna go rush to go do that. Oh, I'll worry about that when it gets to big milestones. And then I got to thinking about it.

Starting point is 00:20:22 And it actually got me kind of emotional because, you know, my father passed when I was seven years old and as I'm getting older now, right? And the memories are fading for sure. I mean, if you would ask me when I was a teenager, do I remember my father? I'd be like, oh yeah, I totally remember my father. And I'd have actually specific memories

Starting point is 00:20:41 that I could probably recall. Now as time has gone by, those have gotten to the point where there's very few that I remember, and I really don't have much footage. I mean, I think I have two Christmas videos with my dad and it and myself and my sister. I think I have one or two soccer games that I played when I was little with little tiny clips of him in it,

Starting point is 00:21:05 but nothing really. I mean, that's it, a little bit of footage. And I started thinking about that, like, man, where I'm at in my life right now, I would overwatching some stupid Netflix show or anything. I would love to sit down and just watch clips of my dad with me at one and two and three and four years old and five years old.

Starting point is 00:21:24 And it really got me thinking, I thought, man, you know what? Like, this isn't about me, you know, and what I want to do and what I think I want to be video or not. It's like, this is for him. And so immediately I got on Amazon and shot over a set. So literally today, I'm going to start documenting everything and just start, and just start separating it by the month or whatever and put it to the side and I'll worry about, you know, pay someone to edit it up one day and clip it all up

Starting point is 00:21:53 or whatever, but at least to have it there and have it cataloged. So if I ever wanna go back and refer to it or if he ever wants to watch it, totally. 20 years later, I find it funny. It's funny, bring that up, it was just this last weekend when I saw my parents.

Starting point is 00:22:05 My dad has old VHS of us as kids. And so he pulled them out and hooked up his old camera and plugged it into the TV and hit play. And there we were, there I was, 12 years old. You know, it's funny too, watching these videos of myself at 12. You know what I'm doing to the camera? Like every three minutes, flexing. I'm flat, I'm 12, You know what I'm doing to the camera? Like every three minutes, flexing.

Starting point is 00:22:26 I'm flat, I'm 12, you know what I mean? So already I'm like, wow, it was early on. I can see that this is something I was interested, but it's cool to see my brother and sisters. And you know, it's cool about, you know, because back when those films were being made of us, I was, it was in the 80s and 90s, the cameras had sound too.

Starting point is 00:22:44 So it's cool to hear the voices. Cause that's something that pictures don't capture. It was in the 80s and 90s, the cameras had sound too, so it's cool to hear the voices, because that's something that pictures don't capture. Oh, that's weird to listen to yourself. Is it a little kid with a high voice and all the high pitch? It's funny, because I was watching, and my parents, they have a bunch of footage like that, just random stuff.

Starting point is 00:23:00 And there was one when I was in preschool, was one of my friends friends and you see me just like putting wigs on and like glasses and all this like silly shit and like doing all this like weird stuff and I'm like, I still do that. Yeah, that's cool. Look at that. Yeah. That's so cool. What's going on now? Yeah. Anyway, so did you guys all read, we all read that fitness article on boutique fitness? Did you guys all take a look at that? Oh, we want a duck sent out of her. Yeah. I actually didn't read that. I would, but I've been in the middle of actually talking to people about this for a while. We've talked about this is we've all, we've

Starting point is 00:23:32 all observed this over the last. I'd say probably 10 years I've seen this kind of growth in the fitness space. And it's been largely these smaller boutique type fitness studios. It's another, it's another thing that I actually attribute a lot of it to CrossFit. I mean, even though it would, I think they're a part of it. I would consider them part of that. Yeah, no, I think they're a major reason for it.

Starting point is 00:23:56 I think they did such a good job of it becoming so popular. And what's happened, which is typical with things like this, is there's probably a lot of people that did CrossFit for quite some time and we're kind of over it. But there's a lot of parts about it they really liked. And so other companies are really smart and they're capable. What I would say, one of the best things they did, aside from, we've complemented them on getting people back into deadlifting and squatting

Starting point is 00:24:26 and some of these barbell complex movements that were so important to training. I think they did that incredibly well, but most importantly, they built these small communities. Yeah. And they did a really good job of that feel. And I tell you what, you know, most people that are so dogmatic about it,

Starting point is 00:24:45 they don't even realize it's not the exercise program that they're dogmatic, it's about the culture and the community that they did a good job of building. Absolutely, and it's interesting because, like think about after school and where you would go in order to get that same kind of experience, it's either like church or if you're like going into your local community and trying to help out

Starting point is 00:25:08 with whatever activities that the community's putting on, there's really not a lot of really tight communities like that that you could be a part of anymore. And so then capturing that and showing, like hey, everybody could meet here together and it's small enough to where you actually remember people's names, it's not, you're not just scanning your card and doing your own thing.

Starting point is 00:25:29 Like we have enough of, we're doing our own thing. Yeah, it's definitely the community aspect. I mean, yes, CrossFit was a part of it, but there was, there was other sides too that I don't think had anything to do CrossFit. Like yoga studios, those really started to explode. Pilates studios, those started to explode. Personal training studios, even those started to explode. Polaudi studios, those started to explode. Personal training studios, even those started to explode.

Starting point is 00:25:47 You started to see just fitness being approached from a different angle aside from the big, globo fitness gyms, because the 90s really saw the explosion of, you know, the 24-hour fitnesses, the gold gym, that type of thing. L.A. fitness, that started to, and it continued to grow in the early 2000s, but as that started to kind of plateau a to grow in the early 2000s, but as that started to kinda plateau a little bit in terms of its speed of growth,

Starting point is 00:26:09 you saw these small boutiques kind of explode, and they're everywhere, and that's what this article said. This article said that the fitness industry grew a lot last year, but the vast majority of the growth is attributed to these boutique fitness gems like Soul Cycle, Orange Theory, and others. Orange Theory is a great example. They went from nothing to a thousand locations in like no time at all. It was like a five-year period where they

Starting point is 00:26:35 just exploded. So it's interesting to see all this. I think it's going to keep going that way. I think as fitness becomes more mainstream, it's going to become more personalized. It's going to become more personalized. Fitness grew and it was very general. You go to a 24-foot niche, it's a genital gym, you have weights, you have machines, cardio, a pool, basketball. But then in this happens to all markets, as they become more and more popular in mainstream, it stops becoming so general and it becomes much more personalized. So now instead of going to a gym that's got all that stuff, maybe you go to a hardcore lifting gym and it's like 5,000 square feet or maybe you go to a facility that just does group type

Starting point is 00:27:18 exercise or maybe you just go to a water type facility, which I haven't seen yet, but I would assume that would probably pop up as well. So I think it's going gonna keep going in that direction. I think the names will change that. I don't think it's gonna always be orange theory or, no, I agree with you. This is why I'm actually, I'm interested in a company right now

Starting point is 00:27:35 that's doing something where, because the problem with that is this, is that once you've kind of been doing something like that for a long period of time, and we talk about this on the show, the importance of moving in and out of different modalities, right? Because eventually the body gets adapted to whatever, if you love your cycle bar, you love your yoga, you look, initially you get all these great results. When you're talking about

Starting point is 00:27:54 changing the body, right, losing body fat or building muscle, you know, not just staying healthy, right? You could do one of those modalities for the rest of your life and get some healthy health benefits, right? It's better than nothing. Right, better than nothing, right? But if you wanna keep changing the body and progressing, there's a lot of value in moving in and out of all these different modalities. So the problem with a lot of these boutique gyms is they cater to a niche. Right, like it all is.

Starting point is 00:28:16 That's their weakness, their strength is their business. Now, I do see some companies out there that are doing this, which I think are brilliant, which is having like a parent company that has a bunch of these different boutiques underneath it, and then you could have access to all of that to me as smart. You know a Mastroffs company did that. What's the company that Mastroff owns that is the parent company of all the clubs that

Starting point is 00:28:37 he owns, like he owns. He is. UFC gyms. He's got some crunch fitness. He's got Madonna's hard candy, some Steve Nash gym. He's got a bunch of, but's got Madonna's hard candy, some Steve Nash gym, he's got a bunch of, but he also has yoga works under him and a couple other small boutique facilities.

Starting point is 00:28:50 Is that in on them for a while? Now he doesn't offer though like a golden pass, does he? Because to me, that's a good question. Because that to me is that that's what I see with one of the companies that I'm looking at right now that I think is really smart is, you know, they have this opportunity. Like so imagine, right, you have,

Starting point is 00:29:04 they have like a stretch, they have a stretching like boutique place, they've got like a rowing boutique place, and they have kind of like an orange theory type of field place. You know, so you have these different type of modalities, and they all are standalone by themselves. So if you're somebody that's just into rowing the two-year point cell, you can just go there all the time.

Starting point is 00:29:20 But if you're somebody who sees the value in doing stretching and also doing strength training in these other ones, you could pay a higher fee that allows you access to all of them so you can balance around. That's so smart. So, is he or whoever is behind this company, are they like scouting out areas and like planting all those different experiences within like a proximity of so miles or the ideas that would be that would be a smart strategy for It's a franchise Mm-hmm, right. So it's not as centralized as that. Yeah, it's not yeah It's not as centralized as if it was a privately owned company than that you would do that you would drop in boom I'm gonna drop you have all the right because if you had like a strip mall and you had like all this option be kind of crazy

Starting point is 00:30:02 Like you could go bounce one to the other. Still though, what a brilliant idea. It is, it is brilliant. Yeah, think about the retention, you could create that way. You know, someone's come in your place and they've come for a year and they're kind of bored of it. Yeah.

Starting point is 00:30:14 Hey, you know, down the street is a different type of workout that we also, you know, can give you access to. Yeah. So now you can do all those things. Yeah. And from a fitness professional standpoint, I think there's a lot of integrity in that, obviously, because you're keeping people from-

Starting point is 00:30:27 That's the only way I could get, I could get, I mean, you've heard me on this show many times talk about thinking that Groove Training should die, and I know I've been to everybody, right? Since we're, here we are talking about how it's blowing up. So I'm like, I know everybody hates when I say that because I'm taking like a direct shot, it probably fucking 50% of the people that listen to this show

Starting point is 00:30:43 and that they're livelihood, but it's for that reason, right? Because I know that it's not ideal for somebody. But I do like this and I do think that's a clever way to address that, my concern. My concern is the mobility issue. So I really think there's a huge opportunity for that space is doing some sort of mobility type of work because there's not enough of that to complement the CrossFit, to complement the Orange Series. And then if you have different modalities, like maybe one is geared towards running, one's geared towards rowing, one's geared towards strength training and working out like that, and then you have one that's mobility. And if you had a parent company that had all of

Starting point is 00:31:19 those umbrella, that would be brilliant. And then you offer either, you can go up to just one or you can have access to all of them. I think that's a really, really smart model. Yeah, I wonder how they would compensate the facilities with the golden pass, you know what I'm saying? All right. Like let's say there's, yes, put that up. Yeah, like let's say there's 300 locations

Starting point is 00:31:40 under this umbrella company that you could buy a pass to and go to all of them. How do they, you should get a pass to and go to all of them. How do they usually get a piece, especially if they're a franchise? If I own this location over here and you have a golden pass and you're... Well, Orange Theory's already figured this out because Orange Theory allows... Do they do that? Well, yeah, they've already...

Starting point is 00:31:57 I don't know how I forget how this works or how they figure the math out, but it looks like this. So they have access to, and I believe the software does this. You can see who's checking it because it's small enough and boutique enough that only 30 to 50 people are taking these classes, they have to check in, and that's all done on the computer. So if you have a membership and you pay $150 a month, that's divided by all your visits, but if you do a visit over at somebody else's franchise, but you have access to it, that money goes to them.

Starting point is 00:32:27 Oh, so it's based off of the club that they use. Yes. Now, what if they don't use the club, then it just goes all to the club that they signed up at? Yeah, I think so. Well, that's, that's smart. It's fair. You're gonna get credit for signing them up in the first place. And of course, you get credit for getting them

Starting point is 00:32:42 to use your facility. But I could also see an aggressive gym owner, like 20-year-old Sal, right. You know, not only would I be pulling people from my competitors, but I'd be like, you know, that friendly fire. Yeah, totally. Hey, have you tried our workout classes? Come try this.

Starting point is 00:32:57 Well, it's cool, but it's way cooler here. Well, what's crazy is that, I mean, these things are, there's over 1,000 orange theories that exist right now. And you know that 100% of them are profitable. That's crazy. I can't even, I almost don't believe it. I know. That's basically like the McDonald's, right?

Starting point is 00:33:14 That's what happened. It's insane. And so there's no, there isn't that competition. Yeah. Like you don't even care. Like orange theories, like it was so funny. I remember when I first was doing it with Brendan and watching them pop up, a new one would come down the street and there was no threat.

Starting point is 00:33:30 It was like, oh good, we have some relief because we have a waiting list for all of our classes. You know what I'm saying? So it's like, oh, now at least we can serve some of these people, we can tell them they can go over there. So I mean, most of the classes were, when I was there back when it first started and I'm sure I would assume it's worse as far as getting in, I always, every single class I taught, there was a 10 person wait list. And most people, once they see the 10 person

Starting point is 00:33:54 wait list, they don't even sign up for it because they already know, they know the likely because you sign up, like hoping you get in the class, if there's a 10 person waiting list, you still sign up because you hope that 10 people fall off. But after 10, nobody signs up because it's just like, I'm not going to, because they don't want to waste it. Yeah, they're not going to make it. So they don't even waste their time signing up for that. So that's how book the classes were. And that would be booked out for me for at least a week or two in advance. Is this starting to level out now?

Starting point is 00:34:18 Yeah. I mean, I think the, I think the US market for Orange, the area is peaked. I think, yeah, yeah. No, if you're, if you're a person trying to get into the space now, I think it's getting competitive enough. I think there's other boutiques that are coming in. I mean, we're watching it happen in San Jose. I think they're popping up all over the place, and then there's other ones that are similar to it

Starting point is 00:34:37 that are popping up around it. It's so- God fitness is such a fad-driven business, isn't it? It's like fashion. It's such a, it's like fashion. It's like, you know, this cool shirt or whatever, this new look. And you're gonna make a shit ton of money, but in five years, it's totally out of style.

Starting point is 00:34:53 Because they attract all the people that want the experience. You know, like I wanted to, you know, feel this way and I like what happens here. It highlights the issue, which is that we are, we're catering to the whole motivation inspiration. That's the thing that I have the problem with. I mean, that's why I don't like it. I don't like it because it's the low-hanging fruit. Because it doesn't really, it doesn't help as many people as we make it sound like it does. You just keep catering to the

Starting point is 00:35:20 aspect that is what makes people inconsistent in the first place, which is you need to come into a place that makes you feel inspired and motivated and hyped and excited to work out, and that is not a long-term approach. Nobody is ever excited, hyped, all the time to work out. It just doesn't happen that way. Even the most dedicated fitness people aren't like that every workout. It's more of a lifestyle than it is that aspect of it.

Starting point is 00:35:46 I mean, all my workouts, some of them I am excited and hyped and some of them I just do, it's not drudgery, but I just do them. Well, we talked about that in the last one of the last quads we did that, you know, I forget what the question exactly was. What separates people who are consistent with those? Yes, yeah, and that really a drug, and we all said basically the same thing

Starting point is 00:36:04 that we figured out as trainers in a took years before I pieced this together, then that really, and we all said basically the same thing that we figured out as trainers in a Tooki years before I pieced this together, then that was, once I stopped trying to be the cheerleader trainer and the hype and the motivation and the creative workouts, because that was a good portion of my training career was that, was that that's how I got clients to resign, that's how I got people enticed to come to me. Once I figured out that that was just this vicious cycle,

Starting point is 00:36:24 and that I was better off by not even worrying about any of that bullshit, and then helping my clients attach what their workout did to all the other things of their life. The things that nobody talks about, no, because it's not sexy to sell. Like nobody's advertising like, hey, come work out here and your shits will be better.

Starting point is 00:36:42 Hey, come work out here and your sleep will be better. Hey, come work out here and your relationship with your- That sounds good. come work out here and your sleep will be better. Hey, come work out here and your relationship with your ass smells good. But that's anxious, less depressed. Yeah, right. But the reality is that when you train properly and what to give the body what it needs, work out like, which sometimes isn't a loud ass music

Starting point is 00:36:58 and fucking running on a treadmill or rowing your ass off, sometimes it isn't that. Sometimes it's a therapeutic type of mobility, yoga type of workout. And then sometimes it is. Balls of the wall, heavy lifting, training, but the reality is once you learn how to do that for where you're at in your current week or your current life

Starting point is 00:37:19 and you learn to do that correctly and then you learn to attach those other things to it like oh wow, when I listen to my body and I train it accordingly, this feels better, this feels better, this is better, this is better. That has nothing to do with what I look like in the mirror, nothing to look like on the, or what's going on on the scale. And over time, it just becomes automatic. Yeah.

Starting point is 00:37:39 It's just like brushing your teeth. Like, we don't have to be hyped to brush our teeth and take a shower every morning. You know what I'm saying? Right. You don't need to be hyped to brush our teeth and take a shower every morning. You know what I'm saying? You don't need to be hyped to work out all the time. Maybe you do if you get started, but if you rely on that, you're fucked. That's not cold showers. Yeah, and all these, all these, and that's what the fitness space does, is it is it, is it caters to that?

Starting point is 00:37:56 Like, okay, let's catch them all through the hype because then they spend lots of money and they're here and then you can't, but you can't keep them. It's like, you know what it's like? It's like a, it's like a bucket with holes in it. You know, that's what they do. They get a lot of water, but the water keeps coming out and eventually you lose all the water. And that's why it's so fad-based.

Starting point is 00:38:13 You know, I remember when curves exploded. It went at it. It was the fastest growing fitness chain ever. They're gone. Do they even exist anymore? And you know what I'm saying? They went from that to that. It's crazy And that's another thing that I think that's a great point because it's another thing that we mistake is just because something is

Starting point is 00:38:31 Incredibly successful in the fitness base. We assume that it's good or it's right No, if we're gonna base it off a standard. Yep. If we're gonna base it off of historical, you know, what's happened historically Then we can it's far more likely that this is a fat There's a shelf life and that this will land. You know, I'm saying far more likely that this is a fad. There's a shelf life. And that this will end, you know what I'm saying? Far more likely. Speaking of hype, dude. Can you? It is.

Starting point is 00:38:49 I like how you say so hot right now. I mean, this guy's on a tear, dude. Yeah, you. Yeah, can you? Bill and Ted's what? What? We'll not be able to do Matrix 4. Oh.

Starting point is 00:39:00 They just confirmed that the space's written. Oh, really? And basically, like you got you got one of the, with Chowski, which basically is the, with Chowski's sisters now, I don't know if you knew that or not. What the hell, I thought they were, did they transform? They're transformed. Yeah, they did. They transitioned, transformed.

Starting point is 00:39:16 Yeah. Well, of course, yeah, whatever. But yeah. Yeah, so that, and they also got Trinity, the actress that played Trinity, she's signed on too. So it's looking like it's got real promise. What? Yes.

Starting point is 00:39:28 Okay, so remind me, it wasn't part three where it ended that there was a cutroce between the humans and the machines. I feel that's what happened. I didn't remember. If I recall correctly, Neo... I thought he died, but no, he came... He blinded., he blinded. He was blinded.

Starting point is 00:39:46 He was blinded. Neo agreed to go into the matrix to kill the virus that was Agent Smith. Right. And then, and the truth was, I'll go in there, I'll destroy him, and then you leave us alone. Yeah. Or, all in he is going to stay the same, and then you guys can have, yeah, whatever. That's how it ended, right?

Starting point is 00:40:03 Yeah. Wow. And so now where do you go from now? Oh, there's an official trailer, Doug. Are you gonna play the trailer for us? I'm trying, yes. I didn't know there was a trailer. I don't think it's a trailer. I think it's just a hype reel.

Starting point is 00:40:16 Oh, forget the thing. No, that's, yeah, I think that's just, I hate it when I'm having old clips. I hate it when they come out with fake trailers and they go outside it. I know. Remember you were faggled with Justin with the old Star Wars. You did that to me and Star Wars, I'm like, dude,

Starting point is 00:40:28 this is all rehashed shit. This is not new. I was so angry. You guys know that the original Matrix came out something like 20-something years ago, right? You see that long? Yes. Oh my god.

Starting point is 00:40:40 Yes. You know who's going to be extra excited about this? Tom Billu. Oh yeah. Oh yeah, I've totally forgot about that I guess actually I actually know I'm yesterday about by the way I thought our comics are on their way. Oh good. Yeah, he was asking like if you wanted to like autograph to us personally or me individually or what so I just told him that to group it like all of us It's all I said we'll probably keep it in the studio somewhere and framed up for you because we're so proud of you.

Starting point is 00:41:05 Yeah, I was like, I wonder if Tom's behind this. You know, you did. That was sick of that, you know. He talked about trying to get, you know, rights to it. Dude, the Matrix, the original one, because two and three were good, but they were not anywhere near as awesome as the first one.

Starting point is 00:41:20 Oh, the first one was so groundbreaking. And do you guys remember when it came out? At first, it got no publicity. It hit the theater and it wasn't like that big of a deal, but then people were watching it and they were like, No, because remember the campaign was what is the matrix? Yeah, you know, and so it was just this weird like everybody's like, What are you talking about? Like, what are we doing here? Uh-huh. And then it like revealed itself in the movie. I thought I was brilliant though because it got your, you're like, what is this thing? Has to be, it's one of the most groundbreaking movies ever, especially the way it was shot with the, and it got played out.

Starting point is 00:41:48 The fight scenes, that park got played out where the camera would rotate around a frozen, you know, like some of the first ones to do that. They were the first ones to do it. Yeah, I know, they did some cool shit in there for sure. I love that. I got 20 years. It's more.

Starting point is 00:42:01 I think it's like 20. Remember, Enzo, didn't even know what you were talking about. You know, or like it made tricks, like what? What's that? Yeah, I know. I'll break my heart. Yeah. I'm pretty hard to read. It's crazy. You guys see Apple, Apple plus the TV, they're, I think they, they move to at $6 billion that they're investing in original and original content. That's like the war right now, right? So the big thing right now, six billion. Yeah, between Apple and Netflix, who all these ones that we've been talking about streaming services, it's great, dude, we are, we talked about this a couple of years ago,

Starting point is 00:42:29 that we, you know, when we were doing the whole Hollywood speculation, and that it's gonna die, I mean, what you're seeing now, and this is, it's gonna be really interesting where movies move to in the future, because these streaming services are going out, and they're paying top dollar for some of the biggest names. And like I don't know, you guys watched, you guys watched Kevin Bacon's thing on showtime? Oh man, that's God, double look at you.

Starting point is 00:42:56 What isn't Kevin Bacon doing? He's got a great one right now that I'm into and it's on the, it just started the second season I believe or towards the end of the first. I can't remember where we're at in it, but I really,'m into it. It's on the set. It just started the second season, I believe, or we're towards the end of the first. I can't remember where we're at in it, but I really, really like it. City on a hill. Yes. City on the hill is really good.

Starting point is 00:43:12 But anyways, that's what we're seeing. We're seeing a lot of these streaming services are starting to pay actors that would normally only be on the big screen, right? That you would never see a big name actor on television just a decade or two. No, it was like, that would be like a death sentence. Right, you would never see a big name actor on television just a decade or two. No, it was like, that would be like a death sentence. Right, yeah, they would consider that you are a B-list or a C-list actor if you're still on basic cable or TV,

Starting point is 00:43:34 you would never do something like that. But that model is being flipped on its head. Yep. You're starting to see big name actors are on shows. This is like TV shows, right? What I, to me streaming is no different than, you know, like cable was just. Because the tide's turning that way. Yeah. And so there's investing $6 billion this year in original cotton that where that mitten that money goes is that they're paying, you know, big time actors and actresses, directors, yeah, big money to write and act out these, these new original comments. Imagine like an Apple TV or Netflix, Spielsburg, you know, movie, just for them. That's coming.

Starting point is 00:44:10 Epic. It's totally coming. What's gonna happen, and this is kinda to, you know, this would be agreeing with you, Sal, and submitted to you being right in this, although I still wanna argue with you about it. Wow. Hold on a second.

Starting point is 00:44:23 Yeah, you're right. Yes, me, the air. Let me breathe that right. Yes, me, I'll be there. Leave me breathe, I'll be there. All the fumes that came out of your mouth. Well, I mean, I still believe that Netflix is going to get taken down at one point. And I know that sounds crazy to all the people that are on Camp Netflix because I have more confidence

Starting point is 00:44:39 in Apple and HBO and Showtime and Disney. Like, I just think they're better companies in general and they've got way more longevity. But who knows, if you are right, the way it's going to look and the way it's shaping up is we may have this all-acart, you know, instead of like a, you know, you'll have the ability if you want to, you know, pay $12.99 for, you know, Disney's plus, you can pay $12.99 for Netflix, you can pay $12.99 for Disney's plus. You can pay $12.99 for Netflix. You can pay $12.99 for HBO or I got a show on Showtime I love. I can watch the whole season for $0.99.

Starting point is 00:45:16 I'm saying and just all a cart everything. We might be moving there. I think so. That might be what the future looks like. As things get more and more competitive, that might be what the future looks like. As things get more and more competitive, that's just what the consumers demand because there may be a show on HBO that you just freaking love, and that's really all you're interested in for HBO. That's just the way it's shaping up. I think all markets are going to look like that.

Starting point is 00:45:41 Now, the reason why I still want to argue with that and what I think that I can make a case for what might happen and again, while I was betting on the big horses is because if you're big enough and bad enough, you buy out all these actors and actresses and you cock block Netflix or somebody else from doing that. Now Netflix was, I think the first to invest billions into originally, I originally put it eloquently that way. Right. You know, the visuals there. Original content, but now everybody's getting on

Starting point is 00:46:11 board. So what happens when you tie up, if you've got the capital to tie up, you know, 10 or 20 of the A-list actors and actresses that are out there. And so they're now doing content just for you. I mean, somebody could strong arm somebody else. Right now, they're all kind of, you know, using different actors and actresses, but whoever starts to get the lead on this or has the... Well, look at music. Music is what's gonna happen to TV.

Starting point is 00:46:37 If you look at music, how many people buy an album? Right. You know, we buy one song at a time and you have Apple, you know, music, you have Spotify and Pandora and all these competitors. I think it's gonna look like that for everything because it's all tech. Well, I wonder about that because with the streaming kind of interrupted that whole thing where you're just buying like one song and all that. It's basically like how many listens are you getting current like in comparison to other albums that are out there. And so you get paid more from all these people that are listening at the same time.

Starting point is 00:47:07 Well, see, I believe when you talk about things like Spotify too, I just think we're we're in a we're in the middle of the changing of the the guard. Totally. So I don't I don't I still think that even though there's I heart radio, there's Spotify, there's iTunes, they're all competing right now, but I think the one will emerge. I think 10, 20 years when our kids are all grown, there's not going to be 10 different music streamers, there's 10 different movie streamers. I think somebody will emerge from all that and dominate. Here's why I disagree with that.

Starting point is 00:47:36 Unless there's regulations that are put forth, which may happen, you may get a big dog with a lot of money that goes to Congress and passes some regulation for our quote unquote safety It makes it impossible to enter the market But if that doesn't happen and it stays open look how many shoe manufacturers are there? Did one emerge as the as the guy that makes all the shoes or food or clothes or cars or Anything else it doesn't it doesn't work that way I think we're gonna have and the more open the market is. I think we're gonna have, and the more open the market is, the more options we're gonna have. So like the auto industry is extremely regulated.

Starting point is 00:48:08 That's why we only have six or seven, I don't know how many major car manufacturers, but if it was super unregulated, you would have so many different varieties. If it stays the way it is, we're just gonna have so much variety. I feel like it will get regulated because you're talking about people,

Starting point is 00:48:24 you're talking about actors and actresses and you're just gonna have so much variety. I feel like it will get regulated because you're talking about people, you're talking about actors and actresses and you're talking about your, you're talking about musicians and stuff that. And that was one of the problems with Napster when it first came out. At one point, they're gonna unionize or band together and be like, hey, we're getting fucked. You know, you know, that's gonna happen, right?

Starting point is 00:48:39 Because you're gonna, it's getting better for consumers for us for sure. Like the price now, I mean, to me, it blows my mind there for $9 a month with Spotify. I have access to all the music I could ever want. Well, that's right. Well, that's what I'm saying. Okay, you look at the music industry.

Starting point is 00:48:54 The music industry. That's not good for the musicians. Well, it doesn't matter. It doesn't matter. That's not the point. The point is the music industry was one of the is, but was for sure one of the most powerful industries in the world. It just was. It generated tremendous amounts of money and had a lot of influence in the world and they couldn't stop it.

Starting point is 00:49:17 They couldn't stop it. And so I think as technology continues to improve, we're getting to the point where sharing movies for free is going to be like it was sharing music. So they're going the only way they're going to be able to fight with that is by making it super convenient, clean, and easy, and you're going to have tons and tons of writing. This is what markets do, and you write it's worse for the musicians, it's worse for the actors and actresses, but it's better for the consumers. I know, but that's why is Comcasts still the top dog. Oh, they won't be. Because I come on. Like, where is everybody?

Starting point is 00:49:47 Because you don't have any options. And that's exactly, and that has to do more regulation than it does with the market. Oh man, absolutely. Well, you know, that's what you don't think. You don't think that the, I feel like because it will eventually start to dip into the pockets of the rich and famous, that there's anybody that's going to band together

Starting point is 00:50:04 to create regulation. I think you're right, but it's too late. Cats out of the rich and famous that there's anybody that's gonna band together to create regulation. I think you're right, but it's too late. Cats out of the bag. So like with calm cast, those regulations were put in place way before. Way before everything. Yeah, and so we're dealing with this art kick.

Starting point is 00:50:15 Now once they figure out a way to go around it, which they're starting to lift all those. Well, they're starting to figure out ways to go around it where everything's gonna be streaming. You're not gonna need cable for shit. And I go like the cloud base everything. But it's been slow because of those regulations. The cat's out of the bag, so it's kind of difficult. It's impossible to go through.

Starting point is 00:50:33 And they'd have to go through and do some really sweeping, crazy internet regulations, which could happen. I'm not saying it won't happen. They've surprised me before, but that's gonna be hard, man. Yeah, when Apple or Amazon gonna come up or Google gonna come up with an internet service, right? You know what I'm saying?

Starting point is 00:50:50 That's like, I heard about Google Wire and that was like a thing like maybe 10 years ago and I never saw any progress in that direction. So I've just been like, oh, I've been, because it's like, what, 18th, he has like, and that doesn't even like reach my neck of the woods. So I don't even have like another option. No, that's all archaic laws and stuff.

Starting point is 00:51:09 Helled hostage. We call... I'm going for everything. Mance Claw! Today's Claw is brought to you by Mance and a Bolic. If you're looking to maximize your overall muscle and strength, Mance and a Bolic is the perfect place to start! With a full 30-day money back guarantee,

Starting point is 00:51:28 there is absolutely zero risk! So what is your waiting for? Go to mindpromedia.com and get started today! It's the motherfucking wall! An eagle has landed! Quique-quique? Alright, a first question is from Brandon Pew-Pew, 987.

Starting point is 00:51:46 Pew-Pew. You get the same benefits or gains from conventional deadlifts and sumo deadlifts and the same question for high bar squats and low bar squats. Okay. No, they're different exercises. You get similar benefits and similar gains, but no.

Starting point is 00:52:01 They're a recruitment pattern. No, they're different exercises. Well, and the truth is this is that you'll get the most gains from the one that you haven't been doing the most. This is the same rule applies. If you're somebody who always conventional deadlifts and you're very consistent with that and you rarely ever or never sumo deadlift,

Starting point is 00:52:19 I mean, I went through a phase of sumo deadlifting for a while and I'm terrible at it. And that's the reason why I started doing it was, because I was like, I got, I'm really good at conventional deadlifting. I've done this, yeah. And I'm like, and man, I tell you what, the leading month after or the month after that,

Starting point is 00:52:34 all kinds of gains came on. So, you know, and the same thing goes for high bar, low bar, schools. I'm gonna ask, have you done that much? Cause I've done that probably more than the sumo, and the difference between a high bar and the low bar position with the squat was pretty interesting. So I couldn't do a high bar, a really good high bar squat until just recently. So it took me a lot more mobility.

Starting point is 00:52:56 Yeah, in order to be able to sit upright and so you have to have a lot better thoracic mobility in order to do that and ankle mobility in deep squat. So I'm just now actually doing a lot more high bar squatting. When I first was progressing my squat and getting better at it and working on my mobility, I actually was kind of handcuffed to doing low bar squats because I needed to shorten the lever when I squatatted in order because

Starting point is 00:53:26 my mobility... Jeer Ford lean, like you had a propensity towards a Ford lean. Totally. But now I mean, I'm there. So I actually mess with, and I just kind of balance back and forth like if I know that I've been squatting more on a high bar, then I'll switch down a little bar, but I absolutely feel different. You know where this comes from, right? This question comes from the confusion

Starting point is 00:53:48 that powerlifting has brought training. And I'm not saying powerlifting's bad at all, but in powerlifting, when you compete in a deadlift, it doesn't matter if you sumo or conventional deadlift. They'll let either, both of them, both of them consider a deadlift. It's just how much weight you can lift. Those are the two accepted forms of a deadlift. Same thing with the squat. It doesn't matter how you squat so long as

Starting point is 00:54:13 you break parallel and the bar is on your back in some way. If you squat all the way down, come back up. It doesn't matter if it's high bar or low bar squat. So a lot of this is from the powerlifting space. Now with powerlifting space. Now with powerlifting, you got to understand the goal is to move the most amount of weight within their structure of what your form should look like. And they're loose in the sense that you can pick from a few different styles.

Starting point is 00:54:37 Now there is, there are parameters, like with a deadlift, you have to take the bar off the ground and be at a full lockout and you have to support the weight and then you have to put it down without dropping the weight. And that's it. Other than that, so long as you conventional or assume, oh, they don't give a shit, it doesn't matter. So that's where it came from.

Starting point is 00:54:55 Like, it doesn't matter, whichever one you do, they're both considered a deadlift. Well, the reality is, the truth is, although they're similar in the sense that you're using a lot of the posterior chain, those are all the muscles of the back, they're totally different exercises. They really, really are. I mean, a sumo deadlift is a very different exercise from a conventional deadlift.

Starting point is 00:55:13 Now, a low bar and a high bar squat, they're more similar, but they're still different exercises. The placement of the weight changes the length of the lever. Yeah, one needs more shoulder mobility than the other. Yeah, more vertical position, more thoracic mobility. So, yeah, there's considerations, especially if you're limited a bit, one, you might have a preference towards one or the other. For me, I love, I was in the same position where, I'd have a little bit of a forward lean, so I like the low bar position. I prefer that, you know, more, but that's why I wanted to work a little bit more in my high bar position because

Starting point is 00:55:47 I knew that was different. And the Olympic lifters, they like to do the high bar squat and some of them are really good at it. But if you watch an Olympic lifter squat, 600 or 700 pounds, and I've seen them, it looks different than a powerlifter squat. They're way more upright. They go down fast. In comparison, they go down fast. Makes me nervous on the knees as they bounce up so quick. Yeah, it's a speed, you know power, movement or power lifting is more of a kind of ground strength. Olympic lifters mobility is so much better than power lift.

Starting point is 00:56:15 Oh, it's incredible. We know I know a lot of really successful power lifters that have shit mobility. You can get away with kind of poor mobility and still be as strong as fuck power lifter. Try being an Olympic lifter with poor mobility. Yeah, fast loose. We have to have both. Right, and the techniques in the form just require so much mobility. Now, as far as like results on your body, okay, conventional deadlifts, they're going to hit your lower back a little bit harder than a sumo deadlift.

Starting point is 00:56:45 You're still going to get a lot of glute and hamstring work. Sumo deadlift, you get more hip involvement, more glute involvement, a little bit less of that lower back work. People who tend to benefit from, I shouldn't say benefit, people who tend to be better at a sumo deadlift tend to be better at a sumo deadlift, tend to be shorter. So shorter, smaller lifters and women tend to perform better at the sumo deadlift. People with longer arms, longer legs, like you look at a guy like Adam,

Starting point is 00:57:14 he's gonna do a lot better with a conventional deadlift. I do better with a conventional deadlift, although I learn how to deadlift a sumo style. When it comes to high bar or low bar squats, high bar, you're going to get more quad involvement. There's a little bit more knee extension, a little bit more hip involvement. A low bar squat, you're going to get more hip involvement, a little bit more back involvement with a lift. And if you're going to just lift maximal weight, most people will do better with

Starting point is 00:57:42 a low bar squat, but this isn't true for everybody. You gotta kind of find what works best for you. If you're looking for a maximum weight, other than that, we always communicate is true here. If you're looking for overall, good development, good performance, muscle, fat loss, all that stuff, I think you should practice all of them. Now, here's the best way to do it. Get good at one.

Starting point is 00:58:02 Once you feel comfortable and good at one, then move into the other one and try getting good at that one. I don't think it's a good idea to do it. Get good at one. Once you feel comfortable and good at one, then move into the other one and try getting good at that one. I don't think it's a good idea to just switch all the time. No, no, no. Unless you're really good at both of them, you know what I mean? No, you want to make a run at one of these for quite some time. We've already talked about how difficult squatting

Starting point is 00:58:17 and deadlifting is and you could spend your whole life trying to perfect that and never get a perfect squat or a deadlift. So you would definitely want to focus on one for a while. But I just think it's, you know, pay attention. If you've been doing one of these for, you know, six months consistently or longer, and yet you haven't Sumo deadlift in a really long time,

Starting point is 00:58:35 like throw it in there. I, what I would do, like, especially when I was training a lot when I was competing. And if I was like really fried fried maybe from deadlifting conventionally, because I'd been going like really heavy for a while, like that would be kind of like a great way, because I know I suck at sumo, so I'd have to go significantly lighter.

Starting point is 00:58:52 Like that would be a great time for me to like interject the sumo for a while. I'm like, okay, I've been kind of fried from lifting really heavy on the conventionals, because I was starting to progress my weight up. Now I'm getting the point where I'm starting to feel achy joints, it's not, oh, you know what, let me teach myself something new that I'm not very good at,

Starting point is 00:59:07 which is sumo deadlifting. I'm going, you know, probably a third of the load that I would be going when I'm doing conventional deadlift and just work on technique. Good time to do something like that. Yeah, and now years ago I did this. I was conventional deadlifting, that's all I ever did. And at this time, I think my conventional deadlift max

Starting point is 00:59:26 was somewhere around 540, 550, something like that. And then I was kind of stuck there. And one of my friends said, you should try Sumo for a while. Just get good at Sumo, then go back to conventional and see what happens. So I said, okay, that's a good idea. And I went Sumo and I started out, I don't think I went over three plates for a little while.

Starting point is 00:59:44 It took me like four months to get up to 500 pounds on the Sumo deadlift. So this was from deadlifting 54550 conventional. It took me like three to four months, maybe even five. It took me a little while of just practicing Sumo before I could get up to 500 pounds, never went higher than that. And then I went back to conventional.

Starting point is 01:00:03 And my conventional was where it was before. And then I went back to conventional. And my conventional was where it was before. And then I noticed I started going back up a conventional because I strengthened a little bit of a different recruitment pattern. So it's definitely a great strategy to get good at one and then practice the other, both with the deadlift and the squats. Next question is from Nathaniel L. Watson. Is three to five minutes of rest necessary for strength? I feel like it's too long.

Starting point is 01:00:25 I feel recovered about the one-thirty to two-minute mark. If you're looking for maximal strength within the lift, like if you want to be able to lift as much weight as you can for your desired rep range for each of your sets, the studies are pretty damn conclusive on this. About three minutes, maybe a little more is what you want. That mean that you need to wait three minutes or more for the best results in terms of muscle building,

Starting point is 01:00:55 fat loss, sculpting, no, not at all. In fact, and it doesn't mean that you can't build strength resting only 90 minutes. Totally, there are 90 seconds to two minutes. I, in fact, I rarely, rarely ever rest longer than 60 to 90 seconds. I do, I rest when I rest three is normally the days when I'm chasing after PRs are really lifting heavy. And I'm like, I want to make, I'd rather give myself a little extra rest than to give

Starting point is 01:01:18 myself even the slightest bit of shortened rest, right? So, if you're looking for like a pump. Yeah. If I'm training normal, like I'm with with you. I'm 90 seconds to two minutes. It tends to be towards the peak of what I'm resting. Only when it, it's a day when I know I'm going to be pushing my limits. When I know I'm going to try and pull something or squat something in the one to three rep range, and I know how heavy that's going to be for me. I give myself a good solid three to five minutes

Starting point is 01:01:45 when I'm chasing that. Other than that, all the sets leading up to that, I can give myself the 90 second to two minute rest and feel pretty good, especially if you are in good metabolic shape. Like if you have, if you're a metabol, I mean, excuse me, if you're, if you have a good gas tank where you've been training cardio

Starting point is 01:02:01 and you're in good condition, like that, that's, it's gonna change per person, right? If you have somebody who always strength and power trains, they need all that time because they don't have much of a gas tank, like that'll win somebody. But if you're somebody who trains in the 15 to 20 rep range or maybe you just came out of a phase where you're training 15 to 20 reps

Starting point is 01:02:19 and you've got a great gas tank. And then also you go to, you know, three reps of five reps, like you're like, oh, I'm cool, I'm ready to go again within a minute. This is also assuming people have two hours, two and a half hours to work out. This is something that we need to all also consider. Let's just say for arguments say that three minutes

Starting point is 01:02:37 is four minute rest is just superior all the way around. That doesn't work for a lot of people. If you're going to the gym and you're going to do 10 or 15 total sets for your workout or more, that's a long ass time you're going to be in the gym. What if you want to go in and be in there for an hour? Totally fine. Rest shorter. Sometimes I do 30 second rest because I got to hurry up because I take my kids to school, so I'm literally watching the clock, 30 seconds go, 30 seconds go. And I have to make the weight a lot lighter,

Starting point is 01:03:10 but I do end up getting a really, really good pump with that shorter rest period. So I don't think it's necessary. It's just, if you want to lift the most weight percent. Right. Yeah, your competitor, like a, you know, Olympic lifter or power lifter, there's definitely like those, those are there for a reason, like that, those rest periods, like you do need

Starting point is 01:03:29 that amount of rest to recover to perform at a very high level. But in terms of like, so if you want to equate that to like a PR day, I could totally see that versus just like trying to build my strength, you can build strength with that 90 second, you know, to 60 seconds, sort of rest period if you have good recovery individually. Yeah, but for body sculpting, if I had to pick, I think all the rest periods, anywhere between 30 seconds to three or four minutes

Starting point is 01:03:57 are viable, but if for body sculpting, oftentimes the shorter rest periods, and I'm not saying super short rest periods, I'm talking 30 to 90 seconds, which I would consider the shorter one on the shorter rest periods. And I'm not saying super short rest periods. I'm talking 30 to 90 seconds, which I would consider the shorter one on the shorter end. I think that's a very viable rest period to look at for body sculpting, for shaping, for building the body.

Starting point is 01:04:14 And most body builders and competitors kind of rest in that rest period. They typically don't go longer than that. Honestly, we talk about, we talk about that's just just one of the variables that you can manipulate and change to change your workout, right? It is messing with time and tempo. It's just one of those things.

Starting point is 01:04:30 Personally, for me, and I think in a perfect world, you have it the same way that we've programmed it for people where it's specific to a phase and you transition it out. But when you've been doing this for a really long time and you understand your body, I kind of base it all off of what I have time for that day. There's times when I'm doing 30 second rest periods. Well, the best time for me to do that is the days that I know I don't have a lot of time to be in the gym. I got somewhere to be,

Starting point is 01:04:55 but I don't want to miss my workout. It's like, hey, it's been a long time since I actually did a workout that was almost circuit style where I'm just moving, moving, moving, moving. And then there's those times, and this is typically my Saturday and Sunday workouts because I don't have anywhere I have to be. It's I kind of mosey on over the gym. I walk on the treadmill, have maybe even a pre workout on that day. I get myself psyched out. I'm going to be in the gym for two hours, maybe longer.

Starting point is 01:05:19 I think it's going to be a great day. I'm going to take a long time on my rest periods and focus on a movement. Maybe I'll spend 30, 45 minutes just squatting or deadlifting alone and then even let myself recover. I've even done this before. I'll go over, do a crazy squat or deadlift session and where I'm really training myself hard, then go over, walk on the treadmill,

Starting point is 01:05:38 let myself kind of relax, a little bit come back down and then kind of go into all the auxiliary work after that. So it really depends on your day. And this is a fun way to manipulate that. There's value to all rest periods. And to manipulate that, yeah, phasing it would be ideal or periodizing it just like you would do with your training. Like I think that would be ideal.

Starting point is 01:06:00 But I think there's nothing wrong with manipulating that based off of the time that you have for that day. I was trying to remember two, I remember hearing about gymnastic workouts, especially the rings, and the time period, the rest periods that they had in between sets of doing, their exercising on the rings was substantially longer than I would have thought. And it does make sense because of how rigorous and how much they have to exert to hold these static poses and their whole body is involved with that,

Starting point is 01:06:32 very demanding on the central nervous system. But yeah, I mean, these rest periods are definitely something that you wanna make sure you pay attention to and it's appropriate. And a lot of that is because they're trying to perfect their skill. And it's a skill. And technique technique like Olympic

Starting point is 01:06:45 lifters Olympic lifters they'll take long ass times sometimes in between sets and they'll have all day workouts. Now that's a lot of that has to do with just perfecting the skill and one of the first things that is out the window when you're fatigued is your technique and your skill right yeah. So if I'm training my endurance, my stamina, my toughness, then maybe it makes sense to have shorter res periods. But if I'm training a skill, like let's say I'm squatting, like Adam's saying, and I wanna perfect the skill of squatting,

Starting point is 01:07:13 then I'm not necessarily training my stamina. I'm trying to train the skill, so I may rest a lot longer. But if I'm in the gym working out and I'm trying to train the fatigue, I'm trying to train the pump, and I'm confident enough of my skill to know that I'm not gonna go terrible with my skill

Starting point is 01:07:28 and I can lower the weight enough to be okay with it, then the rest of the period's gonna be a little shorter. Yeah, it depends on the intent you're coming in with, for sure. All right, next question here is from Don Black Mamba 12. What are your guys' thoughts on the use of artificial colors and flavors in food and supplements? Ah, I'm so happy we got this question. Okay. The black mom. Yeah, so that's not the part, that's not the reason I'm happy. So, so a couple things. First off, colors, artificial colors and artificial flavors. It's more obvious for flavors, but for colors,

Starting point is 01:08:00 those are used 100% to improve the experience of eating the food, the palatability of food. And this is, it makes a big difference. There's been a few food experiments in the past where a company will come out with a food, change the color, because they think it's funny or cool, and totally lose sale. Yeah, they did that with, they turned ketchup, ketchup green and black.

Starting point is 01:08:21 And black. Yeah, nobody wanted a black one. Oh, so it looks moldy. It tastes exactly the same, right? Same flavor. We saw that with soda when they went clear. They went clear with coke. That's right.

Starting point is 01:08:31 So it's very important in terms of the palatability. So there's a huge, huge market, it was Pepsi. That goes into improving the palatability of your food through its color. It's also, there's also the texture, there's also of course the flavor, the sound it makes when you crunch into, there's a million things I could list right now, but colors are very, very big one.

Starting point is 01:08:53 And there's always been controversy around artificial colors, are they good or are they bad, which I'll get into in just a second. But the first thing I wanna say is this, the engineering of food to make it hyper-palatable, as enjoyable as that is, that's probably one of the main reasons why we have the obesity epidemic.

Starting point is 01:09:10 I don't think it's necessarily sugar. I don't think it's... That's not even a question. If we didn't know any of that science, and all we had was all the steak and baked potato and chicken and lettuce that we could eat to our blue and the face. We would be way less on these.

Starting point is 01:09:25 That's what we were. Nobody's sitting down, fucking Netflixing and chilling and eating 10 pounds of lettuce. Nobody's doing that. Nobody's eating seven potatoes and it's just not happening. No, no. I mean, I think obesity would still be around, but not nearly to the rate that it is now. And it's all because we've engineered foods using these artificial, you know, scientific methods of improving their palatability. So that's part of my problem.

Starting point is 01:09:49 I don't think we should ban them or anything like that. I think it's important to be aware. Like to know, hey, when I'm eating these foods, I'm actually eating a food that's designed to be more like a drug, and that's gonna make it harder for me to- Once you pop, you can't stop. Yeah, it's gonna make it harder for me to eat

Starting point is 01:10:02 in a way that's been official to have fun. You bring up that there would still not be any, and you're right, but the people that would be obese would be the super rich, would be the king or the queen who could sit on as a throne and have all this thing delivered in front of you.

Starting point is 01:10:14 Tons of variety. And variety, and what the truth is that that's how amazing of a time that we live in that even poor people could have these things that would be a luxury. Obesity's higher with poverty now. Well, because it's cheap, you could go to the 99th sent menu on McDonald's and you could live off of that

Starting point is 01:10:32 for fucking years. You can buy box foods and all that stuff. Right, and just think about what a luxury that is that you for such a cheap amount, right? For such a low amount of money that you could have these things that taste amazing. And so I think that's what it is. It's just promotes people eating uncontrollably

Starting point is 01:10:51 and nobody pays attention. So we ask for, we want that, right? We want that incredible experience. We want that numbing feeling that food can provide. So that's one of my big problems with artificial colors and flavors and foods. And now here's the other part that here's the other issue that I have.

Starting point is 01:11:05 Because of their demand and because they sell so damn well, we tend to throw things in with less and less research. We rush them to the market. And then when research comes out to say, wait a minute, there may be some issues with this kind of stuff. Now you have a huge market that's got lots of money, lots of lobby money, and they'll fight it tooth and nail to make people believe that there is no other issues, there's no issues with these things. And that's not really true. There are actual issues with

Starting point is 01:11:34 food dyes. Now we know that kids have, it has been linked to things like allergies, hyperactivity, learning impairments, irritability, and aggressiveness in children, in particular, yellow number five, yellow number six, red number 40, and there's a couple others. Those have been linked to behavioral issues in children. So they're not totally benign things that you put in food. And I also wanna say this, nothing is totally benign. Everything has some kind of an effect on you,

Starting point is 01:12:04 even if it's just the effect of making you perceive something is more palatable, that isn't effect. So when they use things like, oh, it's benign, it has no effects on you. No, obviously, otherwise that's why I put it in there. It's got an effect. But there's other effects as well. There may be a cancer risk with certain other food dies.

Starting point is 01:12:21 And there is some evidence to suggest, it's not clear that there may be some cancer risks with some of these things. Same thing with some of these flavors, there's all this controversy surrounding artificial flavors. I always say this, I would err on the side of natural, and here's why. It doesn't mean natural food is always going to be good for you. It doesn't mean that there aren't natural foods that are poisonous or can be really bad for you. That's not what I mean. But natural foods have been around with humans for a long time.

Starting point is 01:12:50 So we kind of know what they do and what they don't do. We co-evolved with these foods. And I know we've modified... Technically less concentrated, too. And I know we've modified natural foods through breeding and stuff like that. But breeding foods, like, you know, breeding corn to become, to have more starch, or breeding apples to have more sugar, is different than using science to take chemicals

Starting point is 01:13:13 and construct things, literally a lab that would never have existed before. There was no breeding process. It was like, here you go, we can create the most purple looking grape soda, and it's purple, not because of anything from nature, but because we took these five chemicals, put them together and now it produces this color. So that's my thought on it.

Starting point is 01:13:34 I think if you avoid, at the very least, if you avoid artificial colors and flavors, at the very least, you're probably going to develop a better relationship with food. You'll probably just eat more protein. I think that's the most important. It is. I think there's what we've done with this.

Starting point is 01:13:50 And that's what we need to argue. Where these questions get stemmed from. And I know that this is one of the areas where we disagree with our good buddy Lane. Lane comes on the other end and tries to help educate the, I think the fitness industry and let them know that oh, there's this other side, the wellness side that is demonizing all these things that science has proven is not that dangerous and is not going to kill you.

Starting point is 01:14:15 And so there's a whole market in that and then he takes the complete opposite. And I'm kind of down the middle with this. Like, absolutely, I'm somebody that indulges in things that have these things in it occasionally every once in a while. But what I'm aware of is what it promotes. And what it promotes is this, it, it, it, it, it, it totally hijacks your normal senses that tell their body tells you say, okay, I shouldn't eat anymore. And to me, that's the most dangerous part. Totally. The most dangerous part is not the die or the artificial

Starting point is 01:14:44 sweetener that's going to kill me if I, because the amount of it that I would have to do would be so crazy to kill me, or, oh, it could potentially cause cancer 20 years. I'm less scared about that, and I'm more concerned about the behaviors that follow it. That's the thing. And it's just like, and it's a crazy analogy. And I think it was Rob Wolff that actually used this analogy in one of his books when he talked about comparing it to like porn.

Starting point is 01:15:08 And it's like, would I allow my son, and I think this way now having a son like, would I allow my son the access to Pornhub at 12 years old? Now I fucking use something like that. Now why wouldn't I allow my son to do that? It's not gonna kill him, it's not going to cause a E.D. right away. But does he have the awareness at that age to know what it could potentially cause in him?

Starting point is 01:15:31 No, it's not going to, if he watched porn one time, is it going to kill him? Is he going to fuck him up for the rest of his lives and go down? No, it depends on the kind of porn, by the way. But the point is that it's not so much the cause and effect of the porn hub, the one time, or the two times, or whatever, or it's not the cause and effect of the red dye, or the artificial sweetener,

Starting point is 01:15:52 the one time, it's the behaviors that follow that. Well, look. And it's the awareness that a lot of people do not have when they consume it, and what ends up happening is you have people like our friend Lane, who are defending it because the science supports that, oh, it doesn't cause cancer. Oh, it's not going to kill you. It does. It does less likelihood that you're going to do it in moderation.

Starting point is 01:16:12 That's where I'm always like hesitant because it is, it's like at such a higher level, like it just hijacks all your senses. And it's such a heightened experience with food having it at, you know, that suite of a suite. And then going back to something that's maybe not, it's a little more balanced, it's less powerful in terms of the flavor of it. How do you manage going back to just regular food? That's why I like the analogy of the porn thing. I know there's probably people going like, this is such a crazy analogy, but it's not.

Starting point is 01:16:43 It's the same thing. A kid who gets it introduced to that at a young age, they don't know what's probably people going like, this is such a crazy analogy, but it's not. It's like the same thing, like a kid who gets it introduced to that at a young age, they don't know what's crazy or too much, and then what ends up happening in real life for them? Like, when they- It changes how they perceive sex, it changes how they perceive,

Starting point is 01:16:54 that kind of stimulus, they become, it's hyper-palatable visual stimulation. It's really no different. And look, here's the bottom line. And I'll make this argument all day, and I'll debate this with anyone. Do artificial sweeteners and colors and flavors and hyper-palatable foods cause cancer?

Starting point is 01:17:11 Yes, 100%. Here's my argument, okay? Not directly, but you know what causes cancer? Obesity causes cancer. Poor health from overeating causes cancer. Do those things contribute to eating too much food that makes you obese, that then causes heart disease and cancer? Yes. So they do cause cancer. No, not causing cancer,

Starting point is 01:17:31 directly the artificial sweetener itself, although some people make that argument. I'm not going to make that argument. My argument is this, if you get really obese, your risk of cancer goes up. So guess what? They cause cancer. End of discussion. Next question is from Andrew Beth. What are some of your bucket list items? Bucket list items. You know what? I don't have a bucket list. This is changed for me. This is one of the things that I think's changed for me since having a son. Most of my life, I lived an extremely selfish life. And I had all kinds of bucket list and things I wanted and things I want to do. And, you know, to be honest with you, I've done most of that.

Starting point is 01:18:08 There's not a lot of things that I've wanted to do and I haven't done it done. Now, is there something that somebody could bring up? Hey, would you like to do it? Yeah, that'd be cool to do. I'll probably go do it then. But actually, I don't even think about this that much anymore. And I think more about what I leave behind for my son and that, that, his generation, right? Like, so a lot of what I think about along the lines

Starting point is 01:18:32 of like bucket list or things that I want to accomplish is more around the setting up my legacy and setting up the generations underneath me. Like, so that's kind of like where all of where my thought is. I mean, I noticed the difference in my own spending behaviors, the things that I look at to invest in, where my brain is at is like, I don't even, I could literally, if that gets accomplished for me, I'll die a happy man. There's not certain things I have,

Starting point is 01:19:00 because a bucket list to me are things that you want to accomplish before you die, right? That's really the definition of that. And for me, there's nothing that I selfishly want to accomplish before I die. That would make me feel like, oh, I'm there. I completed those things on my list. I feel happy. I can go.

Starting point is 01:19:15 I can leave this place. I'm fine. I feel like that's already happening. If there's anything that feels unfinished for me, it's setting up my legacy and what I pass down to my son and his family and what goes on beyond that. That to me is the biggest thing on my mind as far as a bucket list. Yeah, I'm with you. I think, I can't really think of anything that I'd want to do that if I really wanted to

Starting point is 01:19:37 do it. I wouldn't just do it. You know what I mean? When I think of a bucket list, I think of like, things that are almost at a reach. Like, God, before I die, I wanna be able to do this one. Jump back, that's so difficult or crazy. If I wanna do something, I guess I'll do it. I mean, there's a few things I wanna do that,

Starting point is 01:19:55 I don't know if they're necessarily my bucket list, but I'm pretty sure I'll be able to do them at some point or I will do them. Like, I'd love to visit the Shaolin Temple, where Kung Fu was born. I think that's really cool I've talked to Doug many many times. I've talked to something. I've always wanted to do a little mantis work Yeah, not only learn Kung Fu. I just want to go and check it out I've talked to Doug before about you know visiting Japan. I've never been there before

Starting point is 01:20:19 But it was always a culture I was interested in because I did Judo was a kid. I thought that was really, really cool. But there's really not much else I can think of that. It was like something that's really, I'd like to do a backpacking trip with you guys, but I don't know if Adam will let that happen. Yeah, he's always doing that. I'm down, bro.

Starting point is 01:20:36 Yeah. Yeah, no, similar on this, and only I do have a bit of traveling I'd like to do at some point see the wonders of the world and see the pyramids, see Machu Picchu and certain ancient structures and things like that that really fascinates me just to, I don't know, just out of my own curiosity and just to see it in person I think would be super cool. But other than that, I mean there's some things that like and I think would be super cool. But other than that, I mean, there's some things that like

Starting point is 01:21:05 every day I have ideas. I just wanna accomplish a couple more things that swim around in my head besides the mega business stuff we're doing with Mind Pump, but mainly it's a joke as I say it out loud a lot of times, like of writing this science fiction novel. But if I have an idea for it, might as well get it out there.

Starting point is 01:21:27 You know, it's like it's gonna happen and I'm gonna do it before I die. But at that point, it's like that's pretty much it. I don't know, I'll pretty much accomplish it. You better hurry up before it all becomes true. Shit. You're gonna be fucked halfway through your science fiction and then it actually happens.

Starting point is 01:21:40 Oh, if you're trying to predict. Oh yeah. Yeah, I know, right? Yeah, because technology and everything. He's gonna take over for a third day. He's like it's the future people have computers in the palm of the hand and then I put this in the VCR driving cars. Everybody owns this stuff. I just have to keep like rewriting and updating you know. Like hey ask hold that was five years ago.

Starting point is 01:22:02 Yeah. The robots already took over. I think science is about this. I know, you're right. You're right. But what is some intensity? You know what, you know what? There is one thing that I can maybe put up there. I don't know if it's a bucket list yet, but it does get me, it is something that every time

Starting point is 01:22:15 I've talked about it, I get a little excited, like that would be kind of cool. So I don't know if it's bucket list. I have a bucket list thing for you that you've said before. But what have I said? Yeah, I think you want to start a nonprofit. Oh, right. Yeah, yeah. That would be a solid bucket list. I have a bucket listing for you that you've said before. What have I said? Yeah, I think you want to start a nonprofit. Oh, right. Yeah, yeah.

Starting point is 01:22:28 That would be a solid bucket list. But I know I'm going to do that. I don't know if, you know what I'm saying? I feel like, I guess you could put that on. I guess you could put that on. Yeah, just because a bucket list doesn't mean that it's not something you know you're not going to do. It's like, you haven't done it and you know you want to do it

Starting point is 01:22:40 before you die. And I feel like you've expressed that. There's not a lot of things that I've expressed that I want to do that I haven't done yet. There's, although there's plenty of things I haven't done, but there's not something like that. To me, I feel like you're very passionate about that. Like I've heard you talk about it before.

Starting point is 01:22:53 No, that's true. That's something I want to do. Yeah, it's funny. I flew an F-16 plane. You know, it's like where I go from there. You're like, I gotta see a fucking top that. So I think it's like whatever. Yeah.

Starting point is 01:23:04 That's all. The other one I was gonna say is hike the Appalachian Trail. I have a friend that did that. Do you guys know anybody that's ever done the Appalachian Trail? I do not. It's like, I'm pretty crazy. Yeah, it takes a long time to do. So you've got a month or two months. Yeah, people have, you have to like fly, like ship food

Starting point is 01:23:22 into these different posts. Yeah, so when you get there you get food and stuff. I think that'd be kind of cool. Grow beard and sail. Yeah, but you're right, the nonprofit, that's something that I think I could put. If I had to put something on a bucket list, it would be that. And with that, go to mindpumpfree.com. That's where you can get all of our free resources and free guides.

Starting point is 01:23:39 You can also find all of us on Instagram. You can find me at MindPumpSale at Mind Pump Adam and Justin at Mind Pump Justin. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbundle at Mind Pump Media.com.

Starting point is 01:24:01 The RGB Superbundle includes maps and a ballac, maps for performance and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs. With detailed workout blueprints in over 200 videos, the RGB Superbumble is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a full 30-day money-back guarantee, and you can get it now plus other valuable

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Mind Pump: Raw Fitness Truth - 1103: The Best Rest Period for Building Strength, Sumo vs. Conventional Deadlifts & High Bar vs. Low Bar Squats, the Dangers of Artificial Flavors & Sweeteners & MORE

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