Mind Pump: Raw Fitness Truth - 115: Enitan Bereola- Bestselling Author

Episode Date: July 17, 2015

Sal, Adam & Justin interview self-made man and bestselling author, Enitan O. Bereola II. With only a vision and dogged determination, Enitan has been able to write and take two books, Bereolaesque and Gentlewomen, to the bestsellers list. He now travels the world making appearances. His story is fascinating and inspiring and you can hear exclusively on MindPump. Buy his books on Amazon and can learn more at www.bereolaesque.com.

If you want to pump your body and expand your mind, there's only one place to go. Mind, hop, mind, hop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Hey, so, you know, Anantan was talking about something that I thought it was kind of funny that he brought up because you know, he mentions you win, when Everett first started kind of telling about us and it was kind of like, oh yeah, it sounds like a cool idea. And then, you know, and then you start kind of finding out like how legit it is.

That was the same feeling that I had when I first, was watching your shit. When we first met, so that's been kind of neat, I kind of feel like we met on the same time when our stuff started kind of just starting, right? Right. Yeah. And Everett gave me his book. He's like, hey, my buddy wrote this book,

and I'm like, oh, cool. You know, like, nobody me his book. He's like, hey, my buddy wrote this book and I'm like, oh cool, you know, like That's great. That's cute. Yeah, and I remember I connected to him on social media and then like, you know I believe like months had went by and I hadn't really even been on his page in a while and been doing my own thing and then You know and Everett would tell me you know, oh, yeah, you know, Anatons taking off here this time I'm like, oh man cool soundly things are going good stuff. And then I started like digging through a shit, more on really phone, all this stuff, and my, hey bro, you know, a bigger boy. He's kind of killing it right now.

What the hell is going on? Do you know how big your boy's got a new, and he's like, oh yeah, no, I think he's doing really good. I'm like, no, bro, I think he's doing really good right now. He's trying to win the world and shit right now. So I thought that was pretty cool, and it was neat that how that kind of unfolded watching all that.

Well, introduce him, introduce him to the listeners. Yeah, yeah, so we're hit. So I thought that was pretty cool and it was neat how that kind of unfolded watching all that. Introduce them to listeners. Yeah, yeah. So we were hit. So Anatoon, you have to pronounce last name for me. So I don't fuck it up. Beriola. Beriola.

Like Coca-Cola, Beriola. Beriola. Beriola. I like that. And the book is Beriola. That's another one. Beriola. So Anatoon Beriola said that.

Not me. Don't look at me. He's the creator of the Crown Lifestyles, I like to say. So it's in a time that I said that I mean He's a he's the creator of the crown lifestyles I like to say and then he's also like it Yeah, the best selling author. He's got two books out which we have here You know, that's my favorite whiskey, too, by the way, oh man. We're a good company Where's the you're my you're my new drinking buddy. We got some crap. Oh, dude. We do. Hey, is it too early? You and me you and, we're on that. We might have to crack the crowd out.

I'm down. It's always fitting. It seems appropriate. It doesn't make sense, man. It seems to just shit off. So, I mean, at one point for sure, we'll definitely get into the books. I want to be able to,

because you're now going to get a chance to talk to a lot of our listeners and followers. That, you know, they're not all fitness people. We have definitely a lot of different genres and stuff out there. But I, I, I know Sal and myself and Justin, I, we really, what we really can't wait and are very excited to talk to you about is, is your story in general. Right. You know, I've got like, we've talked about this before on this podcast. You know, you know, who are like people like that you guys, you know, look up to or you think or just like, oh my God, who right, you know, and everybody thinks celebrity like that.

That have already, you know, and I have said this before, like I'm just not that guy dude. I don't give a shit about somebody who's been famous on TV for 20 years. I'm more inspired by stories of either somebody who's like connected directly to me or someone who's connected to a friend mine. inspired by stories of either somebody who's connected directly to me or someone who's connected to a friend of mine. And I've watched them build something and basically come from absolutely nothing to where they're at now. To me, that shit fires me up and that gets me excited and gets the juices flowing for me. So I'm super pumped about having you here today. Man, I appreciate you guys having me on.

Fan of the work. I told you before, fan of the show, man. Awesome. So how did this all start? We have two books up here. So these are two books, they're obviously doing very well. Yes. For you.

Yes. How did this all start? Because Adam told me a little bit about how this is something, or this idea was something you've been talking about for a long time. A long time, man. And so how did that come to you? So I can't take credit, man.

I had a mentor of mine who inspired me to write it. He always told me I have this really dope business idea for you. And he wouldn't tell me what it was, you know, like I guess he didn't feel I was ready to know, you know, I couldn't handle the information, I wasn't really mature enough. And he say, I'll tell you when you're ready. And I respected him so I was like, cool, you know, I just really bother him about it. But you know, like six months past, eight months past, I'm like, yo, what's up with that business idea?

He's like, I'll tell you when you're ready. A year passes, he still hadn't told me. I was like, damn, because I really looked up to this guy and I figured if he had something for me, an idea would be like a genius idea. How old are you right now this time? 33, 33. 33, and this was back, I think I was,

this was back in 2006. Okay. So, what were you doing up until then? What were you? I was in college, man. I was like, you know, I was still in college late. It was like a seventh year senior. Some. But like a lot of people, you know, and that's another thing that I say, well, we'll get into that later about

education on that. But so I took his idea, man, we were at this, this restaurant, I mean, this, this, this store, like a kind of like a younger Brooks Brothers type of store. And there was a book on the shelf, and I kind of just like naturally grabbed it. And it's called How to Be a General Minute to Series by John Bridges. And he starts laughing. I'm like, what's funny? He said, remember that business idea I told you about?

So I'm kind of like, you want me to all this time? You want me to write a book? That's your idea? That's a great big idea you have to make. You're like, fuck that, bro. Yeah, because I mean, it's interesting, because I had no interest in writing. Oh, that's a great big idea you have. You're like, fuck that, bro. Yeah, because I mean, it's interesting, because I had no interest in writing. Oh, that's crazy. Never considered myself a writer, never wanted to be a writer,

never ever thought about putting out a book. So my mom was an English professor. I mean, I'm sorry, she's an English major in a speech pathologist. And she would always come home and give us these random aptitude tests and stuff. So I was naturally really good at English, you know, like in school, it's like an easy A like P or something, right, like physical education. So I never had an interest, but I was good at it.

So I was like, you know what, because this guy told me, let me give it a shot. You know what I mean? It's like somebody that looks up to you and you give them a piece of advice. And it may sound crazy to that person, but because you said it, coming from you, they're like, you know what, let me give this thing a shot. So I gave it a piece of advice. And it may sound crazy to the average person, but because you said it, coming from you, they're like, you know what,

let me give this thing a shot. So I gave it a shot, man. I literally have not looked back since then. Wow. 2006, man. Now, have you always had, I mean, you're self-made, you're an entrepreneur, in all respects, have you always felt

that there was something you were supposed to do, that there was something, you had something kind of calling, or, you know, I'm gonna do something one day, or anything like that. You know, something crazy, I to do. There was something, you had something kind of calling, or you know, I'm gonna do something one day or anything like that. You know something crazy? I'm glad you asked that question because I don't really get a chance to talk about this much,

but yes and no. Yes and I fought it. I fought it for a very long time. A lot of my, why did you fight it? A lot of my family members aren't your panovers. My grandfather, my uncle, my brother. I wanted to just set myself apart, you know what I mean? Which is funny,

because that's literally entrepreneur spirit. Yeah, right. So as I'm saying, it was in me. So it was like, I was fighting that as it is. It is an entrepreneurial spirit. So it was in me, but I was just like denying it and fighting it. And it just happened, man. It just ended up happening.

You can't fight the inevitable, man. Did it start to feel natural once you start actually like laying down the words tap the man, it just ended up happening. You can't fight the inevitable, man. Did it start to feel natural once you started actually laying down the words and you're really grinding out your book? It did, it was almost like, cause I always had a lot of random talents. You know, I could play the drums, my parents,

when I was young, they tried to really get me involved in that and try to make me this drummered person and taking me to different, hookin' me up with people to take me to like night clubs when I was underage and you know, trying to make something of it. My mom was always trying to make sure that whatever the skills that I had was like really used.

So I mean, I was good at art. I was good to all these random things, but they were just hobbies. And being from Silicon Valley, naturally you get into like computers and all that stuff. So, I mean, that's what I studied in school, you know, computer information systems. So, I mean, that's what I studied in school, computer information systems. So, I always had like these things I was good at,

but I never really felt like, oh, this is what I'm supposed to do until I started writing. And then I said to myself, like, it was so easy, it didn't feel like work, there's no way this is gonna work. Cause work is something that you have to like, right? You don't like, we're taught to not like it.

We're good at it, but we don't like it. Work is a dirty word for most people. Yeah. I mean, for a lot of people, you know, they, they're, I mean, think about appearance generation. You know, they, they work these jobs. If you ask them how they really feel about them, they don't, they're good at it, but they don't like it. They're not fulfilled. They probably want to be painting somewhere. Packing in. Or like, yeah, they probably have some other passion that they're not using. So I was like, this is too good to be true. I don't. Or like, yeah. They probably have some other passion that they're not using.

So, I was like, this is too good to be true. I don't know how I'm gonna, how am I gonna make this thing a lucrative, like, real business. Yeah. Cause it's too easy. Like, it's too natural. Yeah. But that's how you know that. That's how you know.

I didn't know that at the time. We talk about that with this, you know. Yeah. It's almost therapeutic. Yeah. I mean, you guys are sitting here conversing, you guys get to, I mean, fellowship and hang out and it's taking off.

It's natural, it's organic. Yeah, it is. We get to talk about what we love to talk about and it's not rehearsed, it's not something we plan or schedule, like you said, it just seems so natural. And you probably feel crazy making it, like I'm getting paid for this. Yeah, yeah, yeah, yeah.

It's all getting, you're gonna pay me to talk, are you fucking kidding? It's people who've been telling me to shut up for my whole life, but now I'm gonna get paid for this. Yeah, yeah, yeah. It's all getting, you're gonna pay me to talk. Are you fucking kidding? I've been, it's people who've been telling me to shut up from all my life. Now I'm gonna get paid to talk. You gotta be kidding me. So, Anitany, if you talk about the guy who went toward you, right, how much of the, so in the,

now he shows you the book and you know, like the, the light bulb goes off. You're like, oh, okay, I'm gonna start doing this. Now, did you even have the direction, how are you, where are you going to go? I was clueless, man. Really? No clue, yeah, just completely in the dark. You got to think, if I never had the ambition

or desire to do that in the first place, I've never researched it. So this was during the time when self publishing was still frowned upon and you were looked at like a little joke, you know what I mean? But now we have, today we have like so many independent businesses and everything's kind of wide open, you know, you have the right to do this.

You don't have to like go through a major corporation to to be on radio and have a legit show So but at the time it was still frowned that frowned upon a lot of independent authors weren't weren't that successful So that was another thing I had going against me the statistics. Yeah, which I never I never listen There's so much I learned I never listen to the So I didn't know that I'm so like they don't apply to me. So you were independent. Yes, okay So this is fascinating to me. I was just saying. That's probably one of the most impressive parts.

I mean, for me, like seeing like you're like where you are today, I mean, obviously right in the book, that's a huge thing, but it's the marketing piece and like you're just doing this all by yourself. It first I was, and then it's essential to, you know, get a team on board. It first for years, man, I was like the agent. You know, I was filling out emails like in third person.

You know what I mean? That's great. Like we were, and we were on a little beach. And it's on a little beach you at six o'clock. I was doing all these crazy things, you know, to peer official because everyone thought that it I was because everything was going so well. Like there's no way this guy's on his own.

People were saying like, yo, can you connect me with your agent? Do you like what marketing firm do you work for? I was like, I got you. That's good. I was like, I got you. I got you.

I'll get back to you. He actually uses the same emails, so go ahead and send that to him. I'll get right back to you. Closer. So that leads me to the next question that I want to Well, I'm happy to be right back to you, a closer. That's, so that leads me to the next question. I want to ask which I think, which is cool, because I got to watch this.

At what point, and I remember it from me, because the light bulb went off, when you saw that where social media was going, and that this was going to be a huge tool for you, or how you utilize that, wouldn't that kind of come together for you? You were Twitter first, right? You were big on Twitter first, or? You were big on Twitter first or?

I actually started on, man. My social networking goes back to AOL chat rooms. I'm like, prodigy. Do you guys remember prodigy? Oh shit. Yeah, I mean, I was always fascinated with that. I'm like, dial up. Yeah, I'm a dial up.

I was always fascinated with that. So I went from prodigy to there was this platform called College Club in college. And it was like for collegiate students kind of like a Facebook And then there was like black planet and then there was my space and then there was Facebook So I was on all of these platforms and I was always growing in Audience I don't know what the pill was because I wasn't selling anything. Yeah, but I'd always have like a lot of my space friends And that's why first announced in 2006 the idea like I said you know

I got this book I'm gonna do and I kind of just started to design my page like you know Getting ready for the project and people were really gravitating toward the idea and It started from there really and that transition really smoothly in the Facebook and I was using face I got kicked out Facebook twice because I was because it's a social community intended for intimate connections, right? Like your real friends are your friends on Facebook. People you really know, not just like random people. Kind of like Twitter. Yeah.

Twitter's a little more random. This is before they created the public image page. I mean, I was on Facebook back when it, so there was first, the Harvard E.D.U. and then you had to have an E.D.U. to get on, like a collegiate address, email address, then they opened it up to the public. So I was on it like in the second stage of fake,

like really early on. They're still developing. Absolutely. So I was using it to promote the book, and I got kicked off because I was adding too many friends and doing things you're not supposed to be doing. So it set off like an alert, and they kicked me off. They deleted my page twice.

I got a new one, they deleted that, they gave me the other one back, and they ended up giving me both back. So I have two pages now, but that transitioned into Twitter. And it was like everything that came out, I just moved with the flow of things and the people still just kind of came with me

or new people came on. It was very, very natural. Wow, nice. Oh, wow, that's cool. And what point did this, did this book start to evolve? Could you, is there a name for the style that you write? What is that, what is that like the way you, the way you have written the book?

Is there a name for that style? I have no way. And you know what's crazy? I'm not, and this is crazy for me to say, I'm not that educated on like, format and, you know, style of writing and all that, you know what I mean? It's like, I just write, man. That could be a blessing.

Yeah, I think it is because it takes away, I think when you have too many, I don't know, too much in place to, you have too many rules and stuff, you just limit you, man, but when you're just like out there swimming in the ocean, you're just like doing whatever. I feel like, you're just like, you know, doing whatever. I feel like, and I've read a little bit of it

and actually gave one copy to one of my clients and she loves it. Oh, dope, man. Yeah, by the way, but yeah, I, looking at the style wise, I like, it kind of reminds me of almost like these proverbs. Oh, wow. Yes, you have like these little nuggets

that hit you right in the middle. Yeah, I tell you, I would just say the same thing too. That's why I was curious if there was a little nuggets that hit you right in the movie. I would just say same thing too. That's why I was curious if there was a name for that. That's dope, man. So John C. Maxwell writes kind of like this also. So that's why I was wondering if there, I thought maybe you would know if there was, if there's a name for that style,

I enjoy reading that style. I find it easy to retain the information. Right. It's good. And like you said, like it's Proverbs style. I think it's really good. That's dope, man. Yeah, yeah. I never heard that. Well, let's Let's let's let's talk about the books a little bit. Let's see, you know

We the one that just the most recent one was is gentle woman. Yes Okay The woman is the most recent and then barrel ask you. Bareless is the one that started it That's the one started it on the start. Let's start with that one. What's that specifically about and you know Explain it a bit to some of our listeners who haven't... Okay, so burialess, the title's burialess, subtitle is the contemporary gentleman in etiquette book for the Urban Sophisticate. Burialess, what does this crazy word mean?

My last name is Buriala. So it means like, Buriala like, what does my name mean? It's a Nigerian name, the last name, meaning a person deserving honor. So it's kind of extending that to everybody else, Buriala, that's right. Fuck that sexy. So I didn kind of extending that to everybody else, burial, that's right. That's right. So I didn't even know that's how that all came about. Yeah. So it's not like vain or anything like that is literally like extending that to

everyone else. And I just like made up this crazy word that I would always use amongst the homies, right? And I remember when I was talking about the book to some friends, they were like, what was the title? What are you going to call it? Because before it was something else. And then I, my friend suggested, why don't you call it burial? they were like, what was the title, what are you gonna call it? Because before it was something else. And then my friend suggested, why don't you call it Bury OS? I was like, it's bold, but it's crazy, but it's bold, so I'm gonna do it. Bro, it's a beautiful word.

Man, I appreciate it. I mean it up, man. Look, when I look at the word, it sounds like a type of style or a type of way of living. Without me knowing anything about the book, if I just saw that word, that's what I would think. And that's, I. If I just saw that word, it,

it, that's what I would think. And that's, I think that was something kind of cool about it because I thought the same thing. It does look and feel a certain way, you know, and I had to define the word. It means a highly appealing to the human senses or mind, providing pleasure or delight, pleasing, charming, and learning attractive. So it pretty much is what you said. It's like the, the greatest like if you were to go to a restaurant, you know, take your wife or girlfriend or whatever the situation is to a restaurant and you know, you were just describe the restaurant tour. You'd say it's like a burial-esque environment. It's like dimly lit, you know, they serve wine. It's like a really kind of chill crowd. You know what I mean? So it's like the greatest of whatever you're going to or whatever. So is it necessarily high class or is it more about respect?

Okay good. It's not really, it's not just high class because that's kind of what the book does. It's the bunks that I did that. But that's why we bring that up because I think some people might think, oh it's just high class. Absolutely not. It allows entryway and access for everybody to live that lifestyle and it describes the lifestyle in a better way

because, you know, as a gentleman, I'm sure you, no, no, no, no, maybe you guys expect me to come in here and ensue or suspenders and be like real corny. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, I think you, I think the way you're dressed right now, I mean, just if we just describe you right now, he's dressed in a very modern way

a gentleman would dress, somebody who looks like they're successful or, and walking in a suit, look, we see suits all the time. Right. You, anybody can rent a suit. Yeah, you look modern and hip, but it's, as the word says, bear it less,

you look classy. I think would be the right description. Is that kind of what you're looking for? Yeah, I mean, so I kind of just try to, so you take, for instance, like a young kid, or just somebody who's just like living their life never heard of etiquette, could care less about it. You know, I try to make it attractive to them.

I try to rebrand etiquette and present it in a way this more digestible, because I mean, we hear about it, and we think about grandpa, we hear about it, and we think about, you know, not everyone relates to that lifestyle. So I try to introduce it, introduce it in a way that's more applicable to who we are.

So anybody could kind of take a hold of this lifestyle. So it's not judgemental, it's not snooty and, you know, bougie. It's really about you maintaining your own identity, but applying certain small, very small principles of your life. Nothing major. It's very small changes in seeing how that literally just opens up your world because the etiquette opened up so many doors I never just served to be in. What were you speaking on?

It's simple things like opening a door for a woman. Yeah, things like that, right? Very, very simple. Yeah, I mean, there's very simple principles because we live in a meat first society. Everybody's selfish, nobody cares about the neighbor. It's really just taking consideration for your neighbor. And just kind of going back to basics, man. You know, because we're just going further away from the way things are supposed to be.

What are some of the influences that helped you come up with this idea of style? Honestly, it was all around me between friends, family, you know, my grandfather, on the down of my father, my mother, it was just, I was always surrounded by that. You know, it's kind of just the community in the culture I grew up in.

So I naturally gravitated toward it. Where you, it was in an environment where you learn manners, respect for your elderly and stuff, okay. And I never knew it was called manners. I just thought that's the way you're supposed, that's the way you are. Right, I mean, that's what your parents say,

you know, be sure you do this when you go to such and such as house or be, just, I never thought I was a big deal and I go away to college and I see such a lack of it. Good guys, like a bunch of good dudes, my friends, cool cats, but they just didn't know what to do with so many circumstances how to behave. And I was like, that's odd.

Now, where do you see that most obvious where they just don't know how to necessarily behave? Do you see it most with like the way you guys are with girls nowadays? Or... I think that's both. Or how girls are with guys. Both ways, yeah, that goes both ways.

Just from waking up and just going about your day, if you were to pay attention, there's just a lack of etiquette. People just don't really, they're just kind of like operating. There's no, people don't have like a moral compass. Or they're not, they're not being attentive to it if they do have one.

A lot of people don't. That's a very, very interesting way to put it. Why do you think that is? Why do you think we've seen that, you know, it used to be valid so much. And now it's degraded. Everything in pop culture, which dictates, pop culture kind of dictates the way that kids are raised. Oh, yeah. Right. And then kids become. That's the biggest advertiser. Become adults. So pop culture pretty much is everything for the most part Against having morals. I mean paid so when I was growing up. You had to like what asked you could say ask on TV Sometimes like a late night show. I was watching like a regular old show. It said shit, and you know It was like no HBO. I had to you staff the wide-chase be out for that. Yeah, or they'd like give a huge warning

And it will come on after nine o'clock, you know in white pd blue and shows like that Or they'd give a huge warning, and it will come on after nine o'clock in YPD Blue and shows like that. But now you just turn on anything, you see anything, there's the accesses out there. There's just no regard for morals. It's like everything is backwards, it was right, it's considered wrong and what's wrong is considered right today.

It's a great view, right? Well, there's two. So true, because I believe that too, I believe that it's, I mean, think about, like you say, we're about to pop culture, like, what's cool now is people that rebel against the system, people that go push back on everything and aren't you? Right.

You know what I'm saying? Right, right. It's not cool to be appropriate or to do what everybody else. But I kinda, I do agree with that, because I think that's more so like, embracing your individuality. You know what I mean? Like embracing who you are instead of trying to be out here

and be like this person. I feel great with that. I like that there's like a fine line there. There is, there is. And that's kind of what this whole thing is about really balancing, like maintaining your identity and still like taking on, taking in these concepts, but keeping it you.

You know what I mean? And taking it out there and then going to. Offset it, really. That's it. That's the perfect word, authenticity. Well, I'll tell you what being, I'm the it out there and then going to take, really. That's it. That's the perfect word, authenticity. Well, I'll tell you what, being, I'm the son of immigrants and I'll tell you, the culture that my family's a tie in,

and the old culture, and not even as true nowadays, but just because my parents, their generation, we were taught certain values in terms of how to respect the elderly. And you see it in certain other cultures. I see Asian cultures do this as well quite a bit, where the elderly are revered and respected. And I don't see it so much in modern American culture.

I agree, man. I see some crazy things out there. Yeah, like if you're sitting now and you see an old lady stand, you offer her. That's what you should do. And then the other thing too is how men treat women now. And again, if you look at stereotypical Italian culture, they'd say that we're very macho, machismo.

But the truth is we worship women. Right, right. And say what you will, some people will say, oh, you just want to sleep with them. Well, look, I'll tell you what, we might score better because we treat that way. We treat that way. But the truth is we revere them.

And so opening the door, pulling out a chair, it's not a sexist thing. It that way, we treat that way. But the truth is we revere them. And so opening the door, pulling out a chair, it's not a sexist thing. It's just, I don't know, and a lot of women like that. Yeah. And then vice versa, I think. I completely agree, man. And it's difficult to get back to that, but the thing that's cool, people are receptive to the idea.

That's what I was kind of fearful of. Okay, I'm going to, I have this really cool idea, but is it only going to attract people who are already are interested in that lifestyle? People who already like that, or can I get a new audience that I'm really trying to capture? So I thought that would be difficult, but it was so natural, because I think that we all have like the desire

to do good and be good, but there's nothing to validate that desire. Because everything that is good is considered corny. Growing up, you know what I mean? So you're getting to validate it. Are you getting organizations and stuff that are saying, hey, we want you to come talk to... Oh, yeah.

Because as you're talking, I'm like, this is something that goes a lot... Like a movement behind it, right? Absolutely. And that was the idea. Like, the book was always a very small piece of the full picture, you know? So when I'm getting all these congratulatory messages and people proud, I'm like, yo, this is like a small piece of this big picture. I'm just now kind of getting started. But people are very receptive. Guys will come up, man. They'll go to a collegiate book signing or just some organizational thing that I do

on a tour. And they'll wait for everybody to leave. And they'll be like some kind of maybe even like a hood kind of guy or something. And they'll say, man, this book really touched me. I particularly like this page and this page. And I'm like, damn, I would never think you would read this book. You know, or I go to book signs, I see every color of the rainbow sitting there, old, young, I'm like, it's amazing, man, because I was just, come on, man, I was just this kid with

it, with it took this idea and ran with it and just wanted to just like, say my piece, you know what I mean? And who knew they do with turning, when it turned into, it was like, what? So that was, that kind of leads me to my question. I guess it kind of answers it. When we, when we first started, I thought it was really fascinating for us. One of the most fascinating things was

when we started to sit back and look at who our audience was, we ended up attracting way more people different than what I thought. Right, right. What do you think's been the most surprising for you, you know, as far as getting started and then releasing something like this? You know, I think the international appeal

is interesting because there's so many different, like more rays and customs and different cultures, not everybody believes in like Western society, you know, world view, not everybody believes like, some things that are considered rude in the US or considered appropriate elsewhere. Some things considered appropriate elsewhere very rude in the US like personal spaces are weird kind of thing that Well that's interesting. Yeah some places you go you know you're like yeah are you doing man?

Right up in your face yeah in the US you can't some onions yeah in the US like if I'm in the in the in the restroom with the urinal in its empty you better not come to it. You know what I mean? You better go to the wrong slide right next to me. You better go on, man. So, or talk to me. Right. So I was kind of interested that, yeah, I don't understand the talking thing in the rest of me, but.

I'm telling you. It was interesting that internationally, it just had that appeal, because I was like, we're so different, but I guess we're not. It's taught me that we're just, it's the same, same is different toilet, man. guess we're not. It's taught me that we're just the same, same is different toilet, man.

We just got back from London and it was like, it's the same thing. You know what I mean? Everyone's the same. Everybody has, and that, it teaches me a lot, and it helps me grow, you know, and just understand people and understand the world and it changes my world view.

Well, I think for a long time, there was this movement of people saying, especially in America, don't judge me by the way I trust. Don't judge me by the way I trust, don't judge me by the way I talk, don't judge. And the reality is, the reality of society is, is that you can be the most non-judgmental personal world, but your brain will instantly make a quick judgment on someone's appearance, how they're standing, the way that they, you know, maybe pronounce the words, the way that they talk, if they're loud, if they're quiet, the way that they, you know, maybe pronounce the words, the way that they talk, if they're loud, if they're quiet,

the way they look at you, the way that I twitches, everything, yeah, the way they shake your hand. And it's, it's, look, we evolved this way. Our brain is designed to, or evolved to read these small cues. So whether you like it or not, it's the way it is. And so I can imagine somebody picking your book up and following some of the things you talk about and then all of a sudden, holy shit,

people are nice to me, everybody's looking at me different. It's not about, I used to think I was being judged, but the truth is I was advertising myself for something different. I was a jackdain. I mean, if you have on like a red shirt and you're in Target, I'm asking you for help. You know what I mean?

Right, I'm gonna say, where's the bread aisle? You know what I mean? Because you're right, our brain is naturally just registered. It's registered, I mean it registers what we see. We familiarize ourselves with so I know that fact, and I kind of take advantage of it. I know that people judge. So when I would normally wear a suit, sometimes I won't.

You know what I mean? I mess with people's minds in order to create better situations for other people when I fly like first class Hmm, I'll dress like this and often I'm like the only black guy in first class, right? It's at least dress this way and sometimes somebody will say oh, you know, are you a entertainer? Or you play sports or something like nope. That's what do you do? I'm a writer What are you right books? I'm trying writer. What are you writing, books? Now, I'm trying to get them, I'm trying to get them to keep pressing, right?

And we're kind of books, you write etiquette, and then looking at me like, they're trying to, I see them kind of trying to like figure it out, etiquette. So, and they tell me more, so I tell them the story, and then I say, I'm headed to this place or whatever, we start to have this dialogue,

and what I've done is changed their perspective. I hope, I hope headed to this place or whatever. We start to have this dialogue. And what I've done is changed their perspective. I hope, I hope that's what I've done. So the next time they see, I am, I love that. I play with it. So lost right there. I play with it, because I'm aware that people respond that way. So why would I be so selfish to just wear my suit

and be concerned about me? I'm good, everyone loves me. What about the next guy that's like, you know, they want that opportunity, or who is a gentleman or who shouldn't be prejudged, but it just has on his hat to the back. What a teacher. Isn't that like one of the main staple things really,

is that you're considering other people? Absolutely. I mean, like, if you're gonna break it down to like that one thing, like, I would be a huge thing. For sure, because I don't believe that we're just created to just like, fulfill ourselves. You know what I'm saying?

Like, we all need each other. You know what I'm saying? Like we all need each other. You know, I just have a different perspective. I try to be as selfless as possible because I know that what I'm doing is bigger than me. And it's not for me. I'm glad I benefit from it. You know, I get paid handsomely, I get to travel and all that,

but it's bigger than me. Right. It's awesome. That's a brilliant attitude, absolutely brilliant to know, to accept that, understand it, and utilize it to be able to spread your, get your message out. For sure.

And I think more people need, I know, and they are, look, it's gonna happen. People are starting to realize, look, I can, you know, think this and that about how people are gonna judge me or I can realize it and utilize it to maximize both my position and to spread whatever message I'm trying to put on. That's it. And there's a fine line there as well.

It can be dangerous because people can take advantage of that, right? Of course. That's why I kind of try to guide the guys and the ladies after they're done reading to, because you can take advantage of the information. So I tell people to just, you know, keep your character, you know what I mean? Like utilize this in a positive way.

Be real, be real with it. Yeah, absolutely. This reminds me, I don't, I think it was, God, was it Chris Rock who was talking about how, if I'm wearing, he was wearing a cop uniform. Yeah. He was dressed up as a cop, but he's not a cop, people kept asking him about,

you know, questions like you would ask a cop, like what direction, how do you tell me? And he'd get mad at them. How dare you judge me based upon the way I look? And he's like, you know, you're talking about women who get whistled at, he's like, well, it's because you're wearing a hooker costume. A hooker costume, right?

That's how it was, I think. So you started to say something, and I want to bring you back to it, because I think it's a topic that we've touched a little bit before in earlier podcasts. I think we released that one. I'm not sure if we did, but I love talking to you guys like yourself

about this is education and your views on it. Yeah, you actually, we're gonna say something about that. I don't have the most traditional views on education. Well, formal education, going to college and all that, right? Because the bottom line is, you can, and I'm almost careful how I word these things because everybody's, I mean, we were born, I mean, raised, education always pushed to us,

whether it was like an after school program or whatever. It's very revered still, like people. Yeah, I mean, it's necessary. And so of course education, whether you're reading a book for yourself, that's constant, we're always educating ourselves. But I think you can just separate the words, learning and education.

Absolutely, because education people think of institutionalized or formal. I think that's not. But you can always learn. Right. That's not always the path, the direct path. You know, college dropouts who are extremely successful. I mean, look at the Bill Gates and I think

St. Zuckerberg. And I hate to give those great examples, but I know several people who went to college and got their degree and they're doing nothing that has anything to do with their degree, or they have two degrees and, you know, I go to the mall to get some, you know, I don't know, some flowers or something in the middle of mall and I see them working there, you know, and that's no shot at them, it's just, it goes to show that there are other paths, man. There are other

paths to the goal. There's not just like a straight line to the goal. There's various ways to get to the goal. Until you kind of get into trenches and experience that darkness for yourself, you may not believe that. I've been in the trenches with this whole, and I'm sure you all have too. Any extrapreneur has, because it's a scary, you're jumping out of the window, man. Like, no parachute, literally jumping like building the parachute. Building the parachute. Yeah, exactly, as you drop in. Hoping, so I think formal education is more institutionalized.

Education is more of a supposedly guaranteed, like a safety net. Yeah, kinda like guaranteed route, but it doesn't always work out that way. So I don't always, if you go to college and you're not really filling it, you know, there's really not a connection and you have like so much passion for something

and the skill said and know how to do it or release the drive, do what you gotta do. Well, this is a very, this is a subject I'm extremely passionate about. Because number one, we are extremely fortunate to be living at a time. Right. When information is so readily available for so cheap,

for so little. Yes. I could literally take courses or learn what they're teaching in courses of colleges that are charging $50,000 a year, $100,000 a year, $100,000 a year. And I can get that information for free right now. And so I look at education and I see it changing because it's gonna have to.

It has to. And the second thing is, you know, we look at, we see all the statistics, right? A college degree means you're gonna earn X amount more money per year statistically. And those statistics are correct. However, this is what they don't take at it at. This is what they don't control for that.

In the past, the type of person that is more likely to get a degree is the type of person that is also more driven and more ambitious. If you control for that, if we take all the people that didn't get a degree, and we control for the ambitious people, and for those that just weren't ambitious. I bet you, it would be the difference

would be much smaller if any at all because I know plenty of people who didn't do that traditional route, but are extremely ambitious and driven and have done very well. I agree. So I think if you know where you wanna go. No, they're more hungry for that information.

Well, I think if you know where you wanna go and you're ambitious and you really wanna work hard, and we live in a relatively free country, the opportunity can present itself with the information's there, it's available. You know, for free. And I suggest people, man, take advantage of the time because that's gonna change all this free information,

take advantage of it. Like now's a great time to just jump out the window, man. Like pursue those crazy wild goals and dreams. It's the perfect time. Tell jump out the window, man. Like pursue those crazy, wild goals and dreams. It's the perfect time. Tell us about the toughest on your road to, where you at now, a moment. Only be like, we have a lot of listeners who look to us for motivation.

We have a lot of... There's certain gyms and, you know, there's some people with some ideas that they're working on right now. Yeah, and I don't know about you. And I don't want, I can't speak for you, but I know for myself, you know, even up until now listening to these kinds of stories, you know,

because there's look, you're gonna go through times and it's fucking rough, man, you're eating top ramen. Yeah. You feel like you're looking at people around and you're making money, you're not making shit, but you know you're working your ass off. Yeah, man. So listening to these kinds of stories

used to motivate me. So I mean, can you tell us a time where you were just like, it was dark, it was tough, where you almost gave up, but something. Man, I almost gave up. I actually did give this book up. I, in 2006, I thought I finished it, and I kept having all these release dates and stuff.

I was like, it's coming this summer, and I would have announced it online. And then people began to like, when I saw them in person, and I said, what's up with that book, man? You know, kind of like condescending. How's that book going? How's that book going? You know, and I was like, damn, you know.

So now you have like the public and the people you know, look, your parents are like, what are you doing? What's going on? What is this little pamphletcher writing? Oh, shit. It's a little book. You know what I mean? We sent you to college and all this.

So you have no support. I mean, I had a girlfriend college and all this so, you have no support. I mean, I had a girlfriend who's now my wife, but she was definitely the rock kind of like, because I had nothing to offer her. You know, almost even like emotionally. I just, it's just, because I was so focused on writing this. So she was with you before. She was with me before, man.

That's a keeper. She was with me shooting in the gym. You got kids, you got children yet? Got a baby boy on the way, man. Yeah. Rock and grass. Let me say something, I'm gonna say something right now. You, if, man or woman, you find somebody who's with you boy on the way, man. Yeah, I can grasp. Let me say something right now. You, if man or woman, you find somebody who's with you when you ain't got shit.

Yeah. And then you become a big person. That's the one you stay with because anybody who comes afterwards, you don't know. You don't know, yeah, I was always happy that the story played out that way because I kind of wanted that. Cause I saw where I was going.

No, when nobody else saw it, you know, and that's the thing about vision. I mean, you have this crazy I saw where I was going. No, when nobody else saw it, you know, and that's the thing about vision. I mean, you have this crazy vision and you almost can't share it with anyone cause it's so unrealistic and people are gonna call you crazy. So you kinda keep it in, you know,

and you kinda wanna support, I mean, share that with somebody, that's why it's good to have, you know, somebody on a rock, like my girlfriend at the time. So that's literally all I had, but that wasn't enough for me, because I mean, I just didn't know what I was doing. There was no, the internet didn't have

a lot of information on how to sell, but I just didn't know what I was doing, man. So I was like, you know what, man, just maybe this wasn't it. So I just stopped. I stopped writing. I was working on some of a weird job, like a call center or something like that.

Couldn't stand it, but I was good at it. Just like a lot of people the day. And something, like, I don't know what it was. Something sparked, I don't know if I saw like people online talking, I don't know what it was. Something sparked, and I was like, you know what, I gotta get this is done, man. So I just kinda went into overdrive.

I don't know what that thing was. And I figured it out. You know, I just kind of took risks and made phone calls and just like buried myself in this work. You know, like stayed up till 5am, woke up at 7am, just passionate, just crazy about it, you know? And I just went hard and months passed and like a year passed and there was like nothing, no real results from it, you know, I still didn't get the book out, I still couldn't figure it

all the way out. And you know, another year passed and it still was not out. And it's almost the equivalent to somebody, imagine like a, I don't know, like a, you're digging, right? You're like digging. You're digging for hours, hours, hours, hours, hours, and you're digging for days every day. And you go out there like a year later and there's like no, there's no hole. Even though you've been digging, you see nothing. How do you keep going? The people who do or the people who are like you sitting here and the, you know, the successful

entrepreneurs, the people who don't are the majority of Americans, you can't blame them because that's very discouraging, but there's something special about those people who get past that moment of darkness. What is it that gets them past that? Crazy determine, you have to be crazy, man. You gotta be a little... I'm in faith.

Yeah, you gotta be kinda crazy, a little bit crazy to keep going if you don't. Imagine that. Imagine that, right? Yeah. I remember, I don't. Imagine that. Imagine that, right? Yeah. I remember, I don't know if, you know, Adam was telling me, but he was telling me like,

maybe like it was a story about just you knowing that and then actually telling people, hey, this is where I'm gonna be and you like would tell them like where you're gonna end up. Because vision's so real where, if you have, if you get a vision, I mean, it was so real to me, you know, the vision I got, it was so real that I was like, I'd be crazy not to, it's there.

It's like all I have to do is cross the street to get it. Now, crossing the street there's a bunch of cars, there's like people with machine guns, like people with machetes trying to get me, but I'm gonna cross the street and get it. You know, it's like, somebody saying there's $20 million like the cross the street, go get it. Are you gonna sit there?

No one is there. I'll get bitten by snakes and- Yeah, so you're gonna go through the you're gonna go through the journey. Exactly because you know it's there but a lot of people can't act on fate because we're humans. We rely on our senses. We have to see it smell it touch it fill it for it to be real. Not me. No, you know what? That's a good point though. I mean I totally echo that. Besides motivating the shit out of me right now. Yeah. Yeah. All of our chests went up like this.

Well, yeah. All the chest was out of going over. Go. Well, no, listen, I tell you why, to hear this from someone else who I just met today. Look, I just met you today. You know Adam, you've known him for a while. I just met you right now. But to hear it from someone else, something that I myself have felt, it's, it gives me

the chills. It makes me feel good because I know I'm not the only one. But you reminded me of something. Someone told me a long time ago. You know, when I first, you know, I was running big gyms at 19 years old and I was doing, I was, you know, and I was a crazy, and I still am a crazy person. Gotta be.

And someone told me, one of my mentors told me, he said, embrace your crazy. Yes, man. And, yes. And it just just, it just made so much sense because if you're not like everybody else, if you kind of feel like you don't fit in all the time and you're pushing yourself and you know what you're doing is that's your edge.

That's the greatest thing to have, man. In America, it tells you that it's not. You need to be fit in with these, no. If you go against that, you're crazy. America calls you crazy, so you feel crazy, right? Crazy it's the greatest thing brother embrace it. Oh, yeah greatest thing Now there's levels of crazy though. I don't want to just Crazy right no party nobody. Yeah, I don't want to encourage a kid to go out there. You know do something crazy I'm not a part of anybody. Yeah, I don't want to encourage a kid to go out there,

you know, do something crazy. Do something stupid. I heard it on my bump. You're not, you don't want to do that. So with the second book that came out, which is, so the first one, Geertorts Man, right, second one, Geertorts Woman. Geertorts Woman, yes.

Okay, so how was that one been received and you know, what kind of feedback you're getting from that? Because you know, gentlemen had, you know, be a man, isn't it? Right, right. And what was that like? Because I feel like that what kind of feedback you're getting from that? Because you know, gentlemen had, you know, be a man, isn't it? Right, right. And what was that like, because I feel like that's kind of like how when it's like for us, when we write programs as a man, you're writing a program and I always feel like it's going to be,

it's not going to be received as well for women, because we're not women. You know, we don't understand, right? Exactly. So that go through your head, right? And it was tough, man. I mean, I knew I had to write that. I didn't want to write that. I fought it for a long time, because it's tough, man. I mean, I knew I had to write that. I didn't want to write that. I fought it for a long time,

because it's scary, man. I mean, there's already like a bunch of ideology in society about what's wrong with women, why they need to be fixed. They're constantly. Oh yeah, kind of be careful. They're constantly just, yeah. So I was scared, man.

I was scared, because I mean, you have to be honest, and sometimes truth hurts. So I had to figure out a way to be honest, but still be loving and still approach walk-on-a-shales. But it was tough. It was like this weird dance. So that took me a while to write, but it became way more successful than the first. And the first was very successful. I think women just kind of invested themselves in their minds and such a little more than men.

But it's been an amazing journey with this one, man. It's, it's general woman etiquette for a lady from a gentleman. It, it discusses the demise of femininity and current society. But it goes way, way, way beyond that. You know, it's not just like, it's a how-to guide, but it's not just like, do this and don't do this,

and this is how you do this, and crush it like, it's way more encompassing. And a lot of the readers were saying that, it took me long to write, and I'm on mind-pump, so I have to say, part of the process, which was very interesting was that I started working out. I changed my diet, I changed my entire habits, because I knew I was gonna pour into this book,

I knew I was gonna drain me. So there's this weird connection with discipline and because it takes mental strength to get to game physical strength, like that last rep or whatever, it's like, you don't want to push it. So like, if I don't push this, I'm not going to be stronger for the next goal, you know, to build muscles to consistency. Yeah. So I had to like tap into that.

So I really started to take the whole workout thing seriously. And I mean, my body transformed as a result of it, which was cool, but it was really to, because I was gonna pour, I was gonna pour everything I had into that thing, man. So it was weird that I took something physical to kind of translate into something that wasn't. No, nothing weird about that.

Look, there's two things about fitness. You can do it for the specific goal of looking a certain way, but more and more, I'm seeing people like yourself who are using it as a tool to maximize what else they're doing. Yep. I had a guy that used to work, that I used to train who,

he was a self-made millionaire and he said fitness made him a better business person. Yeah. And that was a long time ago, but you're hearing more and more of that. Yeah, I never knew the connection there. So I thought that was cool because it's just that same place

where you're weak in the gym, but you gotta keep going. You apply that to anything else. I love that. And then there was a second. There's something else I also wanted to say about this. So I think obviously the book is good for lots of different reasons,

but I also think the timing for you for this book is perfect. Let me explain. I think in American society, you had this period of time where men acted like men, women acted like women, or you heard people, you know, that's how people refer to it. And then the pendulum swing to this direction where everybody's the same. You know, feminism came out and it had to come out and it had to be very strong. And then it became like a men and women are the same You know treat us exactly the same act as act the same way and the pendulum is starting to swing now in the middle now

Yes, where it you know there are certain things we like you know the sex to do it because it comes across a certain way Or is there are some differences between men and women? Yeah, and that's the time now you're starting to see that now. And I think your book is like perfect timing because I think even this came out 20 years ago, if a man wrote a book 20 years ago about how to act like a gentle woman, you might have had people saying,

ah, sexist, you can't tell someone. Hey man, I still got that. Yeah, yeah, yeah. Yeah, and I knew I would get that. So you know how I told you the whole airport story where I play with people's minds. I know how they're gonna respond before they respond. And that's part of, that's like a natural gift

that helps me a lot in marketing. I could kind of see things from individuals' perspectives. I'm not trying to be weird about it, but I can, no, you're a gentleman. I can kind of see like the way that someone will view something. So even if I think it's cool, I'll be like, wait a minute, let me see it from this person's eyes. Ah, that's actually kind of corny, to this type of person. Right. You know,

so I knew that, I mean, obviously people are going to have something to say about a man writing books for women, especially when the majority of books out there is some, you know, some BS, you know, kind of judgmental patriarchal. So in the very beginning, man, I spent a long time just like, just shutting you up for lack of a better word, just completely just setting the notion down that a man can't write for women. If I were to hand you a million dollars cash, would you take it?

I mean, of course there's no like weirdness, like, yo, you gotta be my slave and all this crazy stuff, you know, it's just, it's an lame box. Of course, sure. If a lady were you know, it's just, you know, it's an ambush. Of course. If a lady were to hand you main dollars, would you take it? Of course.

Yes. That's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, you're a crack head, I can you to? But we're all flawed man,

and I've learned from babies, I've learned from homeless people who have great conversations and insights. So I don't look at the messenger man, I take, I extract a message. And I try to like really kind of embed that idea in the first few chapters before I even got started with anything just to let you know that, yo, you know,

you can learn anything from me, buddy. And the cover, you know, like, maybe in African-Americans, some people were like, why didn't you put an African-American lady on the cover, you know? It's like, number one, what is that matter? Number two, if you flip the book around, you'll notice that she is,

because she's on the back cover, right? And that was a direct kind of shot at the way that median society portrayed us. I said, I'm gonna force people to, this is a black woman on the cover, it's all this subconscious stuff. I'm gonna force you to read this book no matter where background you come from and enjoy these principles

and know that the person representing that looks like her. You know what I mean? So there's always like weird little things I try to do to counteract the people's beliefs because my whole purpose of writing is to change your perspective. Like I've always been somebody that was like considered the other idea. It's not always like this table table like I'm really really kind of, I'm designing my house right now, so I'm super big in the furniture. A table or a chair, it doesn't have to just be a square. And you know, I like things that are a little different and uniquely designed,

because it doesn't have to be that way. Who's to say that it has to look like that? You know what I mean? So I take that same approach to writing, like there's always another idea to consider. Even if I firmly believe something, I always put myself in the other person's foot just to see where they're coming from, criminals,

anybody, okay, this person's a criminal, why they're a criminal? Because they were born into this household where there's no father and the mom is like 16, and on drugs, and they gotta feed like, there's sisters and brothers and take care of them. How are they gonna feed them? They can't work.

They can't work. They're no shit to robbing stores, right? Yeah, I mean, it doesn't justify what they're doing, but it helps you understand them, so you can empathize and kind of like, then find a greater solution than just throwing them away or whatever, calling them just dogs or whatever. So I always try to just change your perspective regardless.

Have you ever had somebody like, really rude? Have you had a woman like really insulting and rude? Yeah, man. How do you handle that? How does that house have been? A lot of times those women, when they, when they turn the last page, they're no longer that way. Oh, yeah.

Yeah, they're initially that way. Say I go to like a Q and A or something and they're like, who hell you and that and that. It was like that in the beginning because people didn't know what it was, but as the word begin to travel and word of mouth, you know people's you know best friends were reading it You know feminist were reading it who initially would say what the hell is this and look at me crazy They saw that their friend posted about it or this celebrity posted about and I got different people involved Everything was strategic like Hill Harper and Megan good and

Brian Michael Cox and congresswoman Barber Lee and Michelle Williams from Destiny's Child I try to get like different people involved and Brian Michael Cox and Congresswoman Barber Lee and Michelle Williams from Destiny's Child. I try to get like different people involved so it's not just my point of view. Okay, if you don't trust me then maybe you'll trust this person's brand because they're associated with it. Mm.

Well, I think part of the success is the person behind it. Just listening to you right now, I completely believe that this is just the beginning. Man, I appreciate that. For what? Yeah, because you've said a lot that has to do with your book, but a lot that has not to do,

that doesn't have anything to do with your book, has a lot to do with bigger things. Yeah, and I hope to one day be able to write, because I had, there's so many other things and ideas that I want, like, it's kind of the stuff we're talking about, that I want to some way put in the book, but I gotta figure that out, you know? That's gonna be tough,

but like maybe my fourth book or something, I wanna do that, like write a book like this just more of a motivational kind of piece, you know what I mean? I've been dying to do some of this guy for a long time. I know, like, health, good, I still have an idea, bro. I gotta listen, let's do it,

I gotta be very serious. I'm not a fan, yeah, I do. I have a great idea for us, dude, and still have an idea. Yeah, I'm like, I get a list. Let's do it. I've never heard of it. I'm just bad. Yeah, I do. I have a great idea for us, dude. And we'll talk about it off-air. For sure. Yeah. I mean, do you have something that's

a big picture for you that you can put into words? You know, let's say you had all the money in the world. You don't need to worry about anything right now. You don't strike me as someone who would not do anything. I was talking to my wife about that the other day. Like the America's ultimate goal is retirement. And then people retire and they just can't sit still. They're like, I gotta do something.

Grandfather retire like three times and died of work. You know, so we're supposed to like, we're human beings, you know, we're not supposed to be and do and be active. You know, it's about purpose, right? Yeah, it's about purpose. It's all about purpose, everything. I know, we're not supposed to be and do and be active. Yeah, it's about purpose, right? Yeah, it's about purpose. It's all about purpose, everything. I mean, we woke up this morning because we still have that purpose in us.

I don't want to be able to die. You know, so I do have a bigger picture, man. I do. It's, again, I said this is like this whole thing is bigger than me. So I'm trying to spread a bigger, greater message. And I don't like to use word masked or concealed, but it's presented in different ways than maybe you'd be used to.

I'm just trying to just be love, show love, and show that you could deliver that and still maintain your identity. Because we're humans, we're flawed, we're gonna mess up, whatever, you know, you still got the next day to go on, and I want to present to you a different type of human, not human, but so that it's all right, you know, like you can, you can be a cool dude and put your hat to the back, you can be who you are, and still like give

love and show love. You can tell your brother, yo, I love you, man. You know what I mean? Like I'm just trying to debunk all these silly notions that society taught us. You mean can't cry? You know all that crazy stuff. I mean what you're saying right now is residenting with me so strongly,

because when I look at the media, when I look at society, I see a lot of things designed, specifically designed to separate. Oh yeah. To separate. A lot of things. And they blow things that are definitely issues

that definitely exist, but they make them become these massive divisive wedges between people and they'll use everything, anything different. Man, woman, skin color race. Everything. Everything. But like you, I believe, all people, we all kind of want the same thing. Yeah, man, want the same thing as an art saying. And we have a lot more. Yeah, man, we want the same things and all the same. And we have a lot more uncommon.

Yeah, we're the same. Then we do different. We're the same, man. Like we just look different, we're all the same. Like, I mean, look at things from another perspective from my God's eyes. There's no black, why? It's just, you know what I mean?

It's just a human. No, man, it's just like you're literally just alive. So we created all these weird little, you know, all these, you know, different divisive titles and stuff and put everyone, we need to put things in a box. That's how we feel safe. Oh, you're this. Okay. Now that you're that, I labeled you. But when something's outside of that, that's when people start getting crazy. And, you know, and I'm way, I've been outside of that box. Y'all are all R2. You recognize it when you see it. That's why you connect with those people.

Right. Because you know that they're mindset. Real talk. I like that. I mean, that's why the whole concept of, you know, some of the concepts that America will stand for, things like being free and liberty and, you know, just being yourself. And although it hasn't always exemplified that very well, I think the message has always resonated with me because I'm the product of immigrants. And so when I hear some of the stuff you're talking about,

about how we're all the same and we all have the similar, you know, knees, desires and wants and also to be respected. Yeah. You know, you own your body, you own your life, you know, respect, you know, just the fact that I'm going my own journey. So that's literally, man, like, people may get it in nuggets on Instagram with a quote or something like that, but that's the ultimate goal. There's a goal.

I'm not just like randomly doing stuff and, you know, just sitting here enjoying life. I'm like, I'm really living out my purpose. Like, we're all born with the set of skills. And I think you know that you're in your purpose when like you're doing something that you would naturally do and it doesn't fit like we talked before it doesn't feel like work and you're like wow I can get paid for this because you're born with that already and you're supposed to use that. You know what I mean you're supposed to deliver that and use it and if everybody was doing

that man this world will be great. Yeah. Yeah. This world will be great man. We use it. And if everybody was doing that, man, this world will be great. Yeah. This world will be great, man. We got it. So we're just trying to figure that out. And that's another piece of the puzzle. I mean, there's so many little pieces like getting people in line to be walking in their purpose. You know, that's a big piece of the puzzle because something barely anybody is, man. Imagine if it imagine everybody was. But it feels good when you are. If you haven't, man, exactly.

Imagine how this place was. Imagine how this place would be running if everybody's Doing what they're loving to do and doing what their purpose was man. That's that's what that's the way it should be it only makes sense like You're born with something that somebody else can't do like only you can do that that means something Does that not mean something you know that means something huge? That means you're supposed to do that thing yeah Yeah. You may not know like why, but just do it. That's why you're here. That's why you're here. You brace it.

And you're gonna love it too. You know what I mean? You're gonna be fulfilled in doing it. That's how you know that you're connected. You're doing walking on the right path. Yeah. Oh yeah. Are we talking about the event?

Yeah, before we wrap this up, I know we'll let him go and we're gonna time up all day here. We have, we got an event this weekend that is on Thursday that we're going to let people come out and hang out for our Friday. Sorry. Today's Thursday. Yeah. Yeah. Tomorrow, man. It's at a Calave Wine Bar in Palo Alto. What is the address to Calave Wine Bar? It's off of a California street, right? It's off California street street and you can go to, you know, burialesk.com check it out. I posted it too. Okay. Yeah. I posted it on Instagram. Yeah. We'll post it on my pump one, too. Yeah. So that's burialesk. Spell the B E R E O L A E S Q E dot com. Yes. Okay. Yes. Yes. And that's the same thing

on Instagram and Twitter and all that same handle. Okay. You guys, I mean, obviously, thank you guys are sponsoring you know, so I know you guys will be in the building and We got a few more sponsors Bel Air and Challenger XUSA and The cryro there are plea place Of course star Fox financial, you know, it's putting the event on and It's gonna be a dope event, man, we're just gonna decide.

That's it. If you're a fan of the work, if you have no idea who I am, and just come on and come out and have a good time, it's gonna be wine tasting, there's gonna be Truffle popcorn, and we're just gonna talk and hang out, kind of like how we are now,

except it's just gonna be an open format. Q&A, hang out, sign books, sip wine, and wine and just you know have a good time man good deal yeah I'm looking forward to it yeah this little chill kind of situation so it should be cool right on excellent oh time six to 11 six to that's on Fridays six to a lot yeah no I'm sorry yes six to 11 on Friday I know we got two parties like I'm get even big step on the times on which yeah, man. Okay, 6 to 11 Friday. Right on. Oh, yeah, the books, man. Look, everybody go to your, you're already on your probably your iPhone or something right now listening to this. So go and go to I books, go to iTunes, go to I whatever

it is that has a book at the end or sells books and you know, get it, man. Type it in general woman, um, burial, ask, type in burial, you'll find it, or go to buriallesque.com, or just order it. You know, if you want an actual copy, it's like a nice matte finish cover, it feels good, you know, it'll look good in your house, people know what you stand for. When you read it in the subway,

you can pass the message, people will see the cover and be interested, so. Either or, I'll tell you what it or get it. Any mind pump, any mind pump listeners that pick the book up, and actually, the message people see the cover and be interested so either war I'll tell you what it or get it any any Mind pump any mind pump listeners that that picked the book up and actually if you guys you know send It back this way if you guys don't get a chance to meet in person I'm with a lot of people across the Country I will track this motherfucker down and have him signed. Oh, yeah, I love to sign up I see I see him all the time he stays at our place. He stays at our place when he comes in town

So favorite thing to do guys could mail him back to me. I'll I'll keep I'll keep him, and then I'll have him signed by him whenever I see him and then send him back out to you. I love that idea, man. That's fresh. That's for our mind pump love. Yeah, you don't have an Amazon. I don't. Thank you for listening to Mind Pump.

For more information about this show and to get valuable free resources from Sal, Adam and Justin, visit us at www.mindpumpradio.com. Until next time, this is MindPump.