Mind Pump: Raw Fitness Truth - 1603: How to Build a Thick & Wide Back, the Best Mobility Exercises to Improve Your Low Bar Squat, the Pros & Cons of Opening a Gym & More
Episode Date: July 23, 2021In this episode of Quah (Q & A), Sal, Adam & Justin answer Pump Head questions about whether there is a different way to train for a wide back vs. a thick back, the best mobility exercises for low bar... squats, training under the influence of marijuana, and tips for an aspiring entrepreneur who wants to open their own gym. What can happen when you work out next to Sal. (4:11) The best time to eat protein and build muscle health. (7:20) Study finds that women can predict a man's attitude toward casual sexual relationships based on his face. (14:01) Peloton to move into the video game market. Will it succeed? (17:05) Vuori, the Nordstrom of athleisure wear. (25:48) California passes the US’s first state-backed guaranteed income plan. The challenges and should you be skeptical? (31:39) Does controversy sell? (43:12) #Quah question #1 – Is there a different way to train for a wide back versus a thick back? (52:30) #Quah question #2 – What are the best mobility exercises for low bar squats? (59:48) #Quah question #3 – Is training under the influence of marijuana bad? (1:03:31) #Quah question #4 – What tips would you give an aspiring entrepreneur who wants to open their own gym? (1:09:40) Related Links/Products Mentioned July Promotion: MAPS HIIT and the No BS 6-Pack Formula 50% off! **Promo code “JULYSPECIAL” at checkout** Distribution of dietary protein intake in daily meals influences skeletal muscle hypertrophy via the muscle clock Visit Magic Spoon for an exclusive offer for Mind Pump listeners! Facial shape provides a valid cue to sociosexuality in men but not women Peloton says it's preparing to enter the video game business Visit Vuori Clothing for an exclusive offer for Mind Pump listeners! California passes first ever guaranteed income plan Leyna Bloom makes history as Sports Illustrated Swimsuit Issue's first transgender cover model Visit Serenity Kids for an exclusive offer for Mind Pump listeners! **Promo code “MP20” at checkout** Mind Pump #1187: Four Ways To Build An Impressive Back MAPS Prime Webinar MAPS Prime Pro Webinar Suspension Training Series - 3 Favorite Shoulder Exercises – Mind Pump TV Correcting Upper Cross Syndrome to Improve Posture & Health– Prone Cobra – Mind Pump TV Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Max Lugavere (@maxlugavere) Instagram Ben Pollack, Ph.D. (@phdeadlift) Instagram
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If you want to pump your body and expand your mind, there's only one place to go.
MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, with your hosts.
Salda Stefano, Adam Schaefer, and Justin Andrews.
You just found the world's number one fitness health and entertainment podcast.
You guessed it, this is Mind Pump, alright?
In today's episode, we answered some fitness and health questions,
but the way we open the episodes with an intro, so we talk about current events,
talk about scientific studies,
we have fun conversations, that's the fun part of this episode.
Today's intro was 47 minutes after that,
we got to the fitness question.
So here's what went down in today's podcast.
We opened up by talking about Andrew's workout.
Andrew is the guy behind the scenes
that edits our YouTube videos and puts them together.
He had a crazy hard workout
and then there was a surprise at the end.
Listen to the episode, find out what that surprise was.
He was the one with Sal.
Then we talked about studies showing protein intake
in the morning might be better for muscle growth
than protein intake at night,
which led us to talking about one of our sponsors,
Magic Spoon.
So remember that sugary cereal you ate as a kid,
the really good tasting bad for you cereals? Fruit loops. Well, that's like Magic Spoon except it, remember that sugary cereal you ate as a kid, the really good tasting bad for you cereals?
Fruit loops.
Well, that's like magic spoon, except it's not bad for you.
Magic spoon has no sugar and it's high
and very high quality protein.
So, now you can get high protein in the morning
without sugar and it reminds you of being a child
watching your Saturday morning cartoons.
Good times.
Go check them out and get a discount
because you listen to Mind Pump.
So, head over to magicspoon.com forward slash Mind Pump.
Use the code Mind Pump and you'll get $5 off your purchase.
Then we talked about your face and sex,
believe it or not, women can predict with pretty good accuracy
if a guy is down for casual sex by his face.
Yeah, it's actually pretty wild.
Then we talked about Peloton.
The company is going into the video game market, so we made some speculations there.
Then we talked about Justin floating in the ocean.
And now, and how he also is wearing Viori rash guards to cover up his skin to defend himself.
You guys made fat jokes against the sun.
By the way, Viori makes incredible athletes, you're aware, including the rash guard, including
new pants called meta joggers that Adam is wearing right now, and they look really damn good.
Most things look good on Adam, but these look really, really good.
Go check out Viori.
They've got great stuff, great customer service, and you get a discount because you listen
to MindPump. So head over to
VioriClothing.com that's VU-O-R-I clothing.com forward slash MindPump you'll get 20% off
your first order. Then we talked about universal basic income. They're bringing it to California. Is it a good idea? Is it a bad idea? We give our opinions. Then we talked about Lenya Bloom. This is the sports illustrated cover model
with a surprise.
There's a surprise in there.
We talk about that and we make our big reveal.
Speculations.
Then we get to the fitness questions.
So here's the first one.
The first question is,
is there a different way to train
for wide lats versus thick lats?
Okay, so this is like the length versus with question.
A lot of men get.
Go thick.
Yeah, you get that.
You get what I'm going to.
I don't think it's like that.
Then we talked about what are the best mobility exercises
for low bar squats?
So if you want a squat low bar, maximum weight,
what are mobility exercises that can help you?
By the way, if you want to learn mobility exercises,
head over to mapsprimewebinar.com. It's a free mobility
course that we give away to everybody. Let's go check it out. The next question, this person's been
working out for a while under the influence of marijuana. So they like to get high and then
lift. They want to know if that's bad or good. It's definitely fun, but we don't know if it's good
or bad. Then the final question, this person wants to know what tips we have for aspiring entrepreneurs
who want to open a gym, so we give our opinion there.
Also all month long, Maps hit and the no BS 6 pack formula.
Both programs are 50% off, so it's a huge promotion.
Go check them out, or just go sign up at mapsfitinistproducts.com. Just use the code July special with no space for that
discount. I was walking in from the bathroom this morning and saw Andrew kind of
pro. You have no idea. Listen, kind of aired up a little guy. Hey, he's in hiding, dude.
He's like undercover. So I'm working out this morning. I come in this morning
like seven or six, 45 and I'm getting all set up. He comes in. We dude. He's like undercover. So I'm working out this morning. I come in this morning, it's like seven or six, 45,
and I'm getting all set up.
He comes in, we do the head nod.
I think he's here to do some work or something,
puts on his headphones and starts lifting.
And Andrew's a beast.
Hey, what are you listening to, guy?
Oh, rap.
Oh, rap music.
You were listening to rap, but you work out?
Yeah.
What?
That's must have been a okay workout.
No, no, that's a yeah.
Hey, no, he was good.
Well, the pants is a game.
First of all, his form is impeccable, like perfect.
Made me very self-conscious of my form.
Strong.
He's strong, dude.
He was doing dads with three plates and all kinds of stuff
and it's doing good.
Dude, getting a little pump over there.
Oh, no.
I feel like you might have been going hard
and he might have been trying to keep up with you.
Because I don't know, I went into the bathroom a bit later
and was hearing some noises.
What?
What happened?
What happened?
A little bit of wretching going on.
No.
What happened, Andrew?
Did you throw up?
Did you try to keep up with Sal?
What happened there?
I was pushing it a little on the sled drives.
Ah.
Wait, you actually threw up?
Yeah.
No way, dude.
Oh man.
I take it back. Oh man. I take it all back here. That's hilarious. Where you actually threw up no way
Take it back
That's hilarious real little did you go to did you go too hard or what like what happened? I was just pushing the sled drive
I feel fine and just wanted to go all backs for my sets. Okay. Do not work out hard like that normally
like that normally. I just don't push that hard on this ledger.
I guess having you there, so maybe maybe push the extra level.
The line dude.
It got you.
That's not your full issue.
Is it something about the wife beer to get you all motivated or what?
No, it was just the environment.
I just don't like going after it.
I get it.
It's kind of crazy when I. It got me. I wasn't even doing a hard work out. That's stupid. it was just the environment. I was like going after it and uh, I get kind of crazy when I got me.
I wasn't even doing a hard workout.
That's stupid. I was going this guy.
Float down plays everything.
I just had to do my best.
I only had some of my hands on the bar.
So that's a big deal.
That's crazy.
You know, sometimes that'll start to feel nauseous.
If I work out hard and I had too much caffeine,
that'll definitely do that to me sometimes.
Right.
Feel kind of like, oh, a little bit too much.
So be careful with that.
But nonetheless, we do the workout.
He did a good, I like seeing that.
You know what I mean?
I like seeing when our team comes in and works out,
I encourage everybody to work out in here.
It's nice to see everybody doing that.
Yeah, I feel this year has been the most consistent
with the staff.
If I look around and see everybody training us if I thought,
I think that this is the most consistent,
I've seen the gym being used for.
Yeah, have you seen, so Chokey's a beast,
I've seen her workout, she's strong.
We have the intern Olivia, she's strong as hell,
she was telling me kind of what she, by the way,
she's gonna let you guys know.
The intern said I was her favorite host,
so I do, I was gonna know that.
I'm gonna have to check her on.
Like yeah, like, I'm gonna ask her like individually.
I think me and Adam should do this and just ask her,
okay, like who's your bad?
Well, like, if I ask her specifically,
who's your favorite host, like, we'll see.
Yeah.
We'll see if she says me or she says,
Adam, I don't know.
Yeah.
Well, you know what,
speaking of morning workouts and all that stuff,
so interesting study came out, right?
So there was a study that came out that actually been several studies, but this one kind of put them all together, where they were
looking at protein timing throughout the day to see if it's effect on muscle function and growth.
And like what time of the day that you consume your total amount or just one. Right. So let's say
your total amount for the day is 100 grams. Right. What if you eat 50 in the morning and the rest
later on or what if it's a little bit in the morning and then the rest later on, or what if it's a little
bit in the morning and then more later on?
So basically, essentially, same amount of protein, but more in the morning versus more at night
or vice versa.
What's the difference?
Do the studies talk about what point you work out and does that matter at all?
No, it didn't talk about workouts.
In fact, there was one study they did on older women.
They were 65, generally 65 years.
That was the average age, and they
controlled for protein, but some of the women ate more of their protein in the morning,
and some of the women ate more at night.
The women who ate more of the protein in the morning had better muscle function and muscle
health.
Now, this cooperates with other studies that have shown on rats, where if they, in rat studies
are kind of cool, part of it's not cool, right?
Because sometimes they don't translate.
But the other part that's cool is that they can control everything.
Because the rat does, you're the one that feeds it, you know, feeds it.
You know, so, and what they show is that the rats
who eat the protein early in the morning have more muscle
than the rats that eat more protein in the evening.
So, morning feedings of, now, this is a small effect,
but it's still, it's there. So it
is kind of interesting. Now I feel like all that gets thrown out the window depending on
what time you work out because I would think that would have the biggest difference on
how the protein is utilized, right? So if somebody who trains early in the morning, then
eats protein versus somebody who trains in the afternoon or evening and then eats their
protein after, wouldn't it be more logical that that would be,
that would have a bigger indicator on the benefits of it?
The studies that I've seen on that really just show
that having some protein post workout,
but other than that,
otherwise it doesn't make a big difference.
I feel like you should share those with magic spoon.
I think that'd be like a great commercial pitch for them.
Actually, it's a great point, right, Matt?
Throatien in the morning.
Yeah, because it's cereal.
You typically eat cereal in the morning,
and it's super high protein, serial, no sugar.
They've made their way now in the bodybuilding space.
Remember when we first partnered up with them?
Oh, have they?
Yeah, yeah.
Now, actually, I see a ton of influencers
that are in the bodybuilding.
And it's just a matter of time we see.
Yeah, no.
I thought that was the area they should have went first.
I think they really try to go more health and wellness.
I mean, we got introduced through Max Max.
Look at me right here.
Yeah, who's the health guy from about Magic Spoon
when I thought, man, this is a bodybuilding type of product
more than anything else.
They're making a hard push that direction.
Yeah, but I do think it's interesting, right?
To eat more of that in the morning.
Now, here's some other stuff is that when you look at studies
on hormone responses, people with anxiety, for example, they also recommend high protein breakfast,
low carb breakfast. So higher protein in the morning, later on the day, then you can
lower pro, and you tend to feel better throughout the day. Do you guys feel that way? Have you
guys messed up?
Well, yeah, we've talked about this about when we were kids, the idea of pancakes and syrup
before you head off to go take a test
and then you're nodding off.
I did carb loading all wrong.
Yeah.
I was like, I'm just gonna eat all the carbs
and then that's gonna fuel my activities the rest of the day.
Yeah, dude, I did that.
So if I just bonk.
I mean, I feel, I don't know, so I'm torn, right?
Like I think generally speaking,
I feel better, low carb, higher protein
in the early of the morning.
But if I know I'm gonna be training around noon or one,
I actually like to have at least one,
if not two meals that have a good amount of 30,
50 grams of carbs heading into.
So I'd like to have 100 grams to 150 grams of carbs
in my system before I hit my afternoon workout
and I feel like I perform better.
As far as overall health, you know,
and clarity, that type of stuff, I feel better on.
I'm so much sharper if I'm just sticking with protein
in the morning and coffee specifically versus like carbs.
And that's just personally like I just feel like
if I'm more in that, you know, ketosis sort of state,
then, you know, I'm a lot sharper.
Yeah, we guys know I work out early,
so I work out faster, but then afterwards,
I'll typically eat some protein.
You know, I tried to piece this together
with like evolution.
Why would we build more muscle with protein in the morning?
Why would we,
because other studies show eating calories earlier in the day,
tends to be better than eating calories later in the day
in terms of health?
And the best I can come up with is like,
when we hunted,
and we would eat a lot of protein,
we probably weren't killing animals
after the sun went down.
I think this probably were hiding
because we're really bad in the evening.
That's your theory that you really think
we were out hunting at four o'clock in the morning.
Not four o'clock, but in the morning when the sun is up.
We're terrible in the evening.
We're blind, and predators see us very easily at night.
I bet you.
Yeah, I don't think we're hunting at 10 pm at night back then.
No, I think it would be like, sun up, that's when we're hunting.
And then we catch the animal eventually.
Sun is still up, we bring it back and then we eat it.
And then the sun goes down, it's like,
get in the cave and let's hide
because now the tigers and whatever, that's what I would think, right?
I can get behind that.
Yeah, yeah, yeah.
Exactly.
I can't see.
He's always bringing it back to evolution.
I was just sharing your evolutionary on the whole
why men can't find shit in the refrigerator.
I think that one's faster.
I made that one up.
I know you were so fast.
Actually, because I don't know a single man
that cannot relate to this, right?
So I just had Jerry out there.
Terrible of fine shit.
I was just right out of the serum, right?
My face serum and I was like, yeah, but I know we had some in the serum, right? My face serum and I was like,
yeah, but I know we had some in the back, right?
And I went back yesterday and I looked on the shelf
but I did the typical like, man, look, you know,
like I just looked at it and go like,
oh, it's not there, you know, and she goes,
oh, it's there, it's on the second shelf,
I said, no, I looked right there.
And she comes over with her and she like moves
like one finger, just points right at one box over.
Oh my god, it's a big deal, right there.
And I'm like, oh my my god it's like how many times
have you done that with your wife I think in the in the fridge right honey we're
out of mustard no it's in there no we're out of mustard I've been looking for
10 minutes and then she walks down and like moves one product and there it is
it's so pissed off yeah but Sal Sterey I mean you've heard him tell what how we're
hunters you're looking at the horizon you don't want to disturb anything so
you're just looking and there's no movement. So you're like there's nothing and the gatherers. Yeah women are really yeah
They're moving shit. They're like we gotta find the roots. We do detect movement. I feel like more effectively
We're supposed to me
If you open your fridge in a fucking rabbit ran across you would definitely see it. That's a man
But other than that you're not finding anything that's inside there.
Okay, we've got to be better at something.
Yeah, I know, it's like our skills are gone because we don't have to hunt shit anymore.
Yeah, I know, it's like, we can't really show any of our skills.
Yeah.
So instead, we're like, where's the mustard?
I can't find it.
I can't find the damn mustard.
Yeah, so, so, so, more cool of evolutionary studies.
So, they did this, this test where they got women based off of pictures of faces to predict whether
or not the men in the pictures were more likely to engage in casual sex versus less likely
to engage in casual sex.
And then they did the same thing with men.
Could they predict by a woman's face if she was more
likely or less likely what a good app wow good with that happy imagine that I can predict that
show me the eyes That's the casual
Strong
I saw those eyes that's why I'm like, and that's what she this is she looked like right before she said no I think guys always think that women are
And he was just naturally that's our problem
I know she says she does
She totally wants to bang. How do you know?
Because she told me to move out of the way.
And I could just tell.
There's like a receptiveness.
So the man could not predict with any accuracy.
Okay.
But the women could predict with something
like 80% accuracy.
Well, that's because 80% of the guys would.
No.
No.
What's the old, is it Chris Rock who does the thing?
Like a guy, if a guy is doing any gesture
or anything like that, he's also offering dick.
So if he opens the door for you, it's like,
hey, here's the door.
And do we like my dick?
Or is this what you like my dick?
Like that's in this?
Have you ever seen that?
That's a standup clip.
I think it's Chris Rock who does that one.
Andrew had to look that up.
Who's a comedian who goes on that one.
No, no, no.
So it was more or less likely.
And the women were able to predict by facial features.
And then the facial features included things like big eyes,
big nose, long face, like facial features that are associated
with higher forehead, I think, associated with higher levels
of testosterone.
So testosterone is what influences that behavior.
More testosterone, especially in utero, is correlated
to more likelihood to engage in things that casual sex.
So because of the face of the man and it displays the testosterone, it's subconsciously they're
like they can predict.
But I think you're what you said was hilarious.
There's an app.
I know.
Like seriously, you imagine that?
I'm not going to approach her.
Yeah, put a picture of your man in this app.
It'll tell you the percentage.
I think I could probably predict,
you know, based on just the face alone,
whether or not you'd be susceptible to joining a cult.
To what?
I, okay.
Well, there's something about me,
a cult leader's do have a cult face.
Yeah, well, the cult,
but also the followers, like they just have this,
like, it's like a real like, like deer and headlights kind of like,
hey, and this is like softness and like, you know,
rosy cheeks and pretty accurate.
It's just the same people that are in MLMs.
Yeah, exactly.
What's the correlation between?
I feel like I'd be pretty accurate with that.
They do all look kind of the same.
Yeah, I think you're right on that.
Hey, I have a question for you guys.
Have you guys been following, I know we sold last year,
we sold off our Peloton stocked.
Have you guys been following Peloton since then?
I'll look at them right now.
Remember they had the major, like,
the one or two deaths that happened, right?
So that happened following off the treadmill or whatever.
And then the stock took a dive.
I mean, they were, I think they were at 180 or something like that. No, no, no, so back, so back, their peak
back in December was 160, but right now they're at 180. I don't see it. Not the last year
at least. But the, but the today they're at 123. So they're kind of hovering around that.
You know what, stock, did you hear the news? Oh, they just came out with what? So they're
going to move into the video game market.
What?
What?
Yes.
Like what?
You gotta ride the game to keep the bike to keep the game.
Baby?
So have you guys ever written those before?
Those, I know the Bay Club has one where you have,
there's three bikes and this is,
I guess, and we're virtually racing.
Mm-hmm.
Have you seen those?
No, I, I, it's actually a lot, they're actually,
for non-cario guys, I have a lot of fun when I do those.
I think it's a blast. You get a buddy or yours and then you guys race through courses and you're doing it virtually,
but you're actually doing it manually in person.
So you know what the problem with that is? Every time they do that with video games to try and make it more fun,
people, they use it at first and they stop using it because it's hard.
Well, that's not necessarily true. Dance Dance Revolution is an example of that.
I mean, that's like one of the most like crazy popular games that's...
Have you seen how people play Dance Dance Revolution?
Yeah, do you remember? I went down and met...
I don't know what they do, bro. They lean on the bar.
Yeah.
And they do this with their feet.
They do it in the easiest way possible to do it.
It's still impressive.
Shit, the guy who I met, remember when I met the guy,
or Gantafi, he lost over a hundred pounds doing it
and he's like one of the dance revolution I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like,
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that aren't prone to go into a gym.
I just think there's such a big population of people
that would never do physical activity.
And I think that might be an introduction to something
where like, oh, well, at least I'm in a video game.
I'm trying to compete.
How about this?
I mean, how about the fact that after mom rides it
at 5 a.m. for a half hour hour
It sits there all day long, but now, you know, little Timmy can come in and play video games on it. I mean now it's
It's not like if you want to play video games. Is he gonna pick the peloton?
I don't know if it's necessarily gonna be like I don't know all they said is they are moving into the video game market
I think it would be pretty naïve of them to only make bike riding games out of
it. I mean, you could just use the monitor for a game gaming. So maybe some of the games include
the pedals and stuff like that. Maybe others come with a controller that you play. Well, that would
be brilliant. Well, I mean, it wouldn't be that much more difficult to make it connect to a monitor
off the bike. I don't know. I know you can squivel it around because Peloton's moved into like weight
training also. So you they have now parts where you can weight train and then you can turn it around
with your little weight set and follow your coach train. Well, that's interesting. I mean, if it
is successful, you might see that really kind of blasting all over the industry in terms of
the people trying to do video games with massive. I know. I'm trying to cast it up here. It's not
casting, but it's called Lane Break.
And what it does is it prompts users to change their cadence and resistance to meet various
goals and to control an on-screen rolling wheel.
Okay, so it's so it's interact with the game with that.
Okay, so do you know that's what that's where a peloton story.
That's peloton.
Okay, okay.
So, and I wonder if peloton already does this.
Do you guys know if they organize like big marathons or big races where people can sign up virtually
and compete?
I would imagine.
I'm sure they would.
I mean, I know that the way my friends use it,
because I have quite a few friends that have,
four friends that have Peloton.
And they all, they all meet up all the time.
So it's like, you know, they meet each other at six a.m.
Now that makes sense.
When you're heating up with friends,
that makes a lot of sense.
Oh yeah, I think that's how it's drawn.
Does it like real competitive where they actually,
well they're out, you know, and the GPS track,
like their runs and then somebody else comes in
and tries to beat their time and all that.
So I'm sure they could use that same kind of formula.
Were you guys with 24 hour fitness when they did the,
the triathlon competitions?
Yeah, that's what I remember what people swam and ran.
I shared the story of that was that when I've kind of figured out that I was naturally good at swimming.
Never being coached, never really doing it.
That was crashing up.
Yeah, you could have been so like you probably could have been like,
Paul at that time when I did this competition, I was like,
me headed out. was 2 35 no cardio
guy like just eating everything inside just puffy face and I get in a pool and
I beat the Ironman guy in the Navy SEAL dude and everybody was like damn you're
gonna fast the pool and I'm like I didn't know I was I mean I was trunks my gauge
of how fast I was was beating like my little sister in the pool you know I'm
saying like so when I was growing up swimming, I didn't go, I never got into racing.
I never was in an Olympic pool and race.
And then the other time was with you guys.
Yeah.
When I race those guys at Bay one and I lost.
And then I was like all discouraged because I was talking to you.
Well, close there like D1 competitors.
Yeah, they pulled on D1 guys at Arizona state that were,
that were swimmers and I was like, okay,
I felt a little bit better about losing to those two guys, right?
So I make you sad that you're
Yes, I make such an athlete that you tried to just sink in the water. You didn't do the one sport. You could have been great at
I'm devastated over that the fact that I have no training whatsoever in that and then I had the ability to get in there and just hang
Tells me that if I were to apply myself like everything else that I've gone after in my life
I would think I would improve.
So, I mean, I can't imagine what I,
and when you think about, I mean, my body is literally,
I have this tiny little waist, I have narrow thin legs,
I've got a wide back, I have a really long,
long, long, long, long, long, long, long, long,
I mean, you say duh, but I didn't learn all that stuff
until I was 20 something years old in the personal training.
Is that because swimming just wasn't the cool sport?
So you know, it's like where I grew up in rural towns
So you have pool. Yeah, it was like soccer was the option like that was about to one of the few sports
I couldn't even play basketball to move to a little bit bigger town were basketball that they had enough kids
They could play basketball so they definitely didn't have a pool and my junior higher elementary school that I grew up in
Wow, yeah, so I didn't find out till way later. Wow.
I'm terrible at swimming.
Yeah, I swim like a rock.
Dude, well that's why like Hawaii was because,
I don't know if it's just because it's so salty,
the ocean, like I was like floating.
Yeah.
And I never float.
High body fat.
Yeah, it's just gonna say, it could be that.
It could be, it could be 30% body fat.
I mean, that's the case in happened.
He's always trying to be the salt.
You know the salt, honey. Lift him, he's always trying to be the salt. You know the salt.
How he lift him, yeah, did.
That's all.
I'm saying that in like a movie.
Yeah.
Oh, it's worse salty, man.
Super salty water.
Yeah.
Yeah, fuck off.
Hey, speaking of salt and water, have you guys,
do you guys know anybody that's ever been to like the deads?
Is it the Dead Sea? That's the moment anybody that's ever been to like the deads?
Is it the Dead Sea?
That's the moment.
It's like full of like super, super salty.
So I had an aunt that went out.
Can't say I do.
So anybody who's been to the Dead Sea.
Okay, so it's super salt.
I don't know how much more salt.
Sure.
There's more salt there than there is somewhere else.
I don't know what the reason is, but I know there's so much that there's no like life
in it.
Like it's so salty that it's, it's dead sea, right?
Right.
So I had an ad, this is a true story.
If you go out there and you, you'll flow on top of the water
and it's just 280 parts per thousand.
So that means nothing.
That is eight times saltier than average water.
Okay, so eight times more salt than, I guess the ocean.
Okay.
So I want to get in your pee hole.
So I had, oh my god.
Hey.
Hey, hey, hey.
Is this from last night or is this?
Yeah, I just, you know, that's first thought
that comes to mind.
So my aunt went there with my uncle and she floated
and couldn't get her feet back down.
She was stuck.
She was literally stuck floating that much.
That's how much.
Wow. He had to go out there and walk very carefully
because if this feet went up, you would've got stuck too.
And then he kind of pulled her down.
I guess that makes sense because the only time
that I felt something to compare that too
was when we do the salt bass.
Oh, you're talking about the em,
and we need salt.
Yeah, no, no, no, the float tank.
Oh, float tanks.
Yeah.
How much salt is in a float tank?
A lot.
Let's compare.
So that was 280 parts. Let's see what the float tank is.
Because you do. You were like on the top. Yeah. And you couldn't sink you. I mean, you have to like
force your legs down or arm down to touch the bottom. That's true. I remember that. Well,
yeah. Did I tell you guys that when I over six sets, besides and tell us how many parts though,
for some. Yeah. We need you to convert there. Well, after you guys derailed my, I was actually gonna go into basically why,
like, Viori,
Oh, this was commercial, a rash guard.
Yeah, it was my attempts to kind of bring it in.
I love to hear it.
To the fact that I was,
I didn't know and found that Viori has rash guards.
And so I bought one specifically for Hawaii
because of my white skin and everything else.
And it was awesome. It was like, Viori has rash guards? Yeah, they have rash guards white skin and everything else. And it was awesome.
It was like,
do you already have rash cards?
Yeah, they have rash cards for men and women too.
I didn't know that.
I only got one too, so yeah.
So that was cool.
I mean, that was cool.
Well, they look cool, are they stylish?
Or what?
Cool tight and pull them up, Doug, can I see them?
I wanted to see them.
Sorry, we're making to go left, right over here.
But I'm actually really interested in this.
And I like to wear rash cards when we wakeboard
and stuff like that, not that I've done that anytime recently, but it's like a compression shirt, right? Yeah.
You like to work out and then walk around a little time.
Yeah. No, I don't want to keep spraying my stuff.
There's chemicals and everything too. And I know like Zinc
and also of course, like, you know, covering myself with like
pasty white, you know, substances. So you're the full, but
like dorky, I'm not trying to like, you know, be the Zinc
kid out there, like, you know, glowing instead So you're the, like, dorky, I'm not trying to like, you know, be the zink kid out there,
like, you know, glowing.
Instead, you're the dad that's got
the lovely shirt on the floor.
You know, like, I waited till like,
I was like doing excursions like I was on the boat
and like doing things instead of like,
I'll take my shirt off when I'm like at the beach
and like, you know,
be the lord of the person.
But, no, that's like a big trend.
Like, there's people that just wear shirts now, like,
I used to wear rash cards all the time,
would you remember us, TZD?
To work out.
Or to work out.
Or like, do you jujitsu yourself?
Yes, that.
Yeah, they're great to grab that.
That works, but they're great to grappling.
So I wonder if, if you were, would be an option for that.
I mean, it's just a short sleeve,
those not long sleeve that I got.
Yeah, rash cards are great for grappling
because they obviously cover your skin,
they like, I like to move. So, you know know t-shirts can be loose and stuff like that. I actually had Jerry
send a dog a review that was sent over to me for oh is that the rash guard right there? It doesn't
look like a rash guard. I know it's just like a tight shirt basically it's like an underarmer kind
of is it fitted as tight as a rash guard because rash cards are normally like it's fitted. Okay.
Oh yeah that looks that is stylish. Yeah. Oh yeah, that looks, that is stylish.
So yeah, you got me into, by the way, I know you're making fun of me.
You're the one that got me into working out in compression pants.
Yeah, and I like it.
I do too.
And I told you guys a study show that it's like it improves performance.
It improves performance too.
It improves performance too.
No, I wear shorts over it, dude.
Huh?
No, for sure.
I have to throw it out there though.
Yeah, no for sure. No, I'm sorry, I'm not going to wear. No, for sure. I have to throw it out there. Yeah. No, for sure. No, I don't,
that's, I'm sorry. I'm not going to wear impression pants and no shorts. Yeah. No, I don't need
to see no moose knuckle. It's a Viori sent. I had a guy who I was talking about. I think
I shared on my story like a, the latest outfit of Viori that I was wearing. It's actually
these new pants that I'm wearing on now that I really like. Let me see. These are the ones
that we, they got sent before we went. Stand up, show the camera.
Yeah, it's two around.
You see this real quick.
See, or work it with me.
Oh, wait, these are nice.
Look at that.
Watch out.
You don't need to be weird about it.
Just do normal stand, but I gotta be weird.
You just gotta stand.
He does, body building clothes.
I know, hey, he actually, he almost got a thing to do.
He did.
He did.
That's what he wanted to do.
That one clothes where it's inside.
Where he waves his hand.
Yeah, no, I like.
I forget the name of these ones.
Maybe Duckie looked that up also.
But, like, six windows open.
You got lots to do over here, Duck.
Well, we're trying to fix your search history
because it was been pretty bad for the last one.
I know, I know.
Thank you.
I appreciate it for this is a little better.
No, but read the, I got a cool review
that I was sharing those pants and then a guy messaged me and was talking about
how great Viori is and he's been buying their stuff
for a while and they're very much so like the Nordstroms
direct consumer, Athleisure, where I love that.
Customer service is ridiculous.
Yeah, this guy's name is Lance.
He said, I just wanted to let you know
about the customer service experience I had from Viori
recently.
I had the seam of a pair of core shorts that was about a year old start to become unraveled.
It was right at the pocket seam.
I emailed their customer service about it.
They responded the next day asked for some picks.
He sent the picks in.
They responded that they would send a new pair and about a week later he had a new pair.
A year old shorts.
That's right. And they sent him new. A year old shorts. That's right.
And they sent him new pair.
That rad.
Yeah, that's insane.
You only get away with that if your quality is excellent.
Is that good?
Yeah, because you know that part of it happens.
You can't do that if you're target.
They would lose so much money.
I like to see you try.
On that kind of scale.
So you don't know the names of those.
I like those.
They look like the joggers, but they're different.
I want to say, I want to say Pronto joggers, maybe.
I'm not sure.
Let me look here.
Yeah, go down a little bit further.
I know they're down a little ways.
But they're, so they, when they gave it to us,
so there are deal now, I don't know if you guys know this.
So when we get the outfits from it's like every quarter,
because I think that's when they change the,
the new stuff comes in.
So when they sent this over to us before we went and did the opening,
no, it's not RIP stuff.
I think it's pronto, the pronto joggers.
Keep going down, keep going.
I really like them though.
So the Sunday joggers have been like my go-to
since we started, it's my no,
I know Justin likes RIP stop.
I like the Sunday joggers.
I've been making the meta joggers.
Yes, meta, thank you.
Sorry, not pronto, it was the meta joggers.
Where'd you get pronto from?
It's the Ponto, by the way. Ponto? Yeah. They have Ponto. Oh, Ponto, not pronto. Yeah, meta. Thank you. Sorry, not pronto. It was the meta joggers. What did you get pronto from it's a Ponto by the way?
Huh, yeah, they have Ponto. Oh Ponto not pronto. Yeah
Like your name though. Yeah, come on. You know me
The fact that I was that close I think it's pretty good
Yeah, the the the main the meta-pants meta-pants are the pants that I'm wearing right now that I really like so they're
They've now become my favorite of the Sunday joggers. They're like just they're like a lighter, they have kind of a
stretch material to them real lightweight, breathable. I saw them in Kauai. When I was, there was like a
little shopping center that I went to to find because my son needed a pair, another bathing suit.
So I went to the shopping center and these are like small Kaue shops and I saw a Viori at several of them.
They're exploding.
Yeah, yeah.
That's at such a success story of a business,
especially during COVID, they did very, very well.
So, to test them to their quality and customers.
So, I have something that I want to ask you about since this is...
Yeah, it's more your wheelhouse, I think of topic.
But I saw just, I read an article this morning
that California is now going to be the first state
to implement the universal income.
I think it's 500 to a thousand dollars,
I wanna say per family, and I don't know.
Now this is based on income though, right?
They're not getting me to everybody. Of course. Yeah. No, if you're under a certain if you make under a certain amount per household
You will now start receiving and I and I also think if it matters if you have kids or not
So I don't know the exact specs of like what is universal basic basic income, right? Is that what the UBI?
Yeah, is that what's called right? UBI is the, and it's Andrew Yang is one of the guys
who's been, who's been championing it for a while now.
I know that was he was trying to run on his presidential
campaign was trying to run on this, right?
What is your thoughts on this?
They were, okay, by the way, too, they've done,
they did a test run of this in Oakland for the last two years.
And in Oakland, I wanna say they did
and Duncan made a fat check me.
I think they did like 300 and some people
had to obviously qualify for this.
And supposedly they had a lot of success.
Now, they're measuring.
How do they measure it?
The way they measured it was like people,
how much money they saved or where they spent the money.
And so what they got back, because the theory was like,
oh, will these people just go blow it on alcohol
or just spend it on worthless things, right?
But the people that responded, that received it,
the things that they did with it were,
oh, I was able to get my son, his cleats for his football.
And so the response that they got from this
was very, very positive.
Now, is that a true measure of, because the people that are skeptical of it are saying
that that's not enough to prove that it was successful?
No, so the challenge with small samples like that is that you can monitor them and they
know they're a part of a test and you're watching them, you know, 300 people, right?
Yeah. When you start to really expand it, then you start to run into problems. Here's the issue
with UBI. The issue is if it's in replace of the bureaucracy that we have, that's used to administer
our current, you know, welfare. It's not that it's in additional to. Right, so it's just more,
it's just more throwing more money
at a problem that money's not fixing.
What they should do is eliminate the pure kiss it.
Because for every dollar,
here's the thing that a lot of people don't realize.
For every dollar that we pay in taxes
that goes to helping people with housing
or money for food or education or whatever,
for every dollar we put in,
the person only receives something like half of it or less
because a huge percentage of it goes to
the administrative cost and the bureaucracy.
There are so many state, local and federal employees
and bureaucracy that is tied up with all that garbage.
So it would make sense to cut that,
which now saves a ton of money.
Yeah, but do you think?
And then give people the money straight up as a check.
Yeah, because yes, some people will probably spend it poorly,
but some may spend it.
Now, do you know if,
because I didn't follow the presidential race that much,
and I don't know, I've only listened to Andrew Yang
talk a few times about this.
I haven't heard in great detail.
Now, is the idea that they roll it out,
they prove that it's valuable and it works well. And then start to take away from welfare,
or do you think the ultimate goal is to keep them both running? Do you think that's what it is?
No, think of it politically. Okay. You have, first off, you have a governor who's
getting ready to get recalled. Yes. Right. The last like fear tactic. Yeah. So he's given
shit away, like left and right.
And can you give people free stuff and then take it away later?
Good luck doing that and staying in office.
I don't think so.
Not because then the argument becomes these people are depending on it.
How are you going to take this away?
It's just more California is bleeding residents for the first time in history.
We've got a lot of problems happening in the state with
homelessness, with costs of housing, with just lots of issues, right?
Yeah. So you know, you want to attract more people, you give them
start giving free money, you want to keep yourself from getting
retalled, recalled, you give them free.
So I want to go back to the fact that they said that Oakland
was successful so that they said that it was successful, so that they said that it was,
what do you think, what do you think is gonna go wrong
with it then, or what do you think is gonna be
the repercussions of, now it's $35 million
that these people are gonna be able to pull from, right?
So that California was approved for $35 million,
and it's a monthly basically stipend
that these people get.
My thought, the first comes to mind, I mean,
is that all it will really do is just raise everything up
a little bit, like, you know,
now milk will be 10 cents more expensive.
Now this is-
I think you'll have a nominal effect on inflation
because it's not just printed money.
So it's money that was existed.
The truth was printed already did that.
Yeah, that's what'll cause the big inflation.
I'm not worried about the inflationary effect of it.
I think that'll be minimal.
All it's gonna do is you're just now increasing
the burden of government.
You're spending more, we're gonna acquire more taxes
as a result and you haven't cut any costs.
And how are you gonna possibly reverse that in the future?
How do you prove, you know, it's funny.
We did this whole like war on poverty.
I don't know how many decades ago.
Poverty was going down tremendously before that.
After we started that war on poverty,
it's flattened out.
Are you talking about the new deal?
No, not the new deal, but stuff afterwards.
And what it ended up causing,
it did cause generational effects
where people were kind of dependent on that.
And the bureaucracy never goes away.
You know what the problem?
One of the big problems with these big government bureaucracies is,
if they don't spend the money that they're allocated,
so let's say that you create this bureaucracy to administer child care.
So we need people need child care, we're going to take taxes,
and we're going to give people child care.
And now we've got all these people working in the state that are going to administer it
and control who gets it and whatever
Here's what happens if they get let's say they get 20 million dollars
Here's your 20 million dollars to administer and you know to work with child care and then they come back at the end of the
Year they say we only needed 10 million dollars
They're gonna cut their they're gonna cut their budget
But if they come out and spend we spent every dollar of 20 million we need more they get more
Yeah, so it's it's it's in the best interest of the bureaucracy
that it runs it to spend every damn cent
and to always need more money and never save money.
And so that's just what happens.
It just blows the hell away.
Well, my buddy and I got into it about this
because he's 100% for it.
And I'm not against it, I'm skeptical about it.
And what I was skeptical about it was,
I think we can all agree that there's definitely a percentage,
whether that's 1%, 50% or 90% of the people
that it will motivate them to do nothing.
There's definitely the mom who's working two jobs,
has three kids, busting her ass, barely getting by,
and this is gonna be just enough to make sure her son
gets cleats for football and it's gonna be maybe saves to make sure her son gets cleats for football
and it's gonna be maybe safe safer
and rightfully so and you love to hear that
and see that happen.
But there's also gonna be somebody
who's like living at home with mom still,
you know, and maybe I'll work, maybe I won't work.
She takes care of me anyways.
I can collect this because I'm 30 something years old
and still live at home and I'm gonna collect this money money and it's not going to go out and get a job.
The my question is, is it going to be a greater percentage of people that are going to be
help from it or will it be a greater percentage of people that will manipulate it?
I think no matter what, when you're giving free money or free services to people, you're
going to have both elements of that.
No matter what.
Right.
The challenge is, A, do we do it?
I think at some point, there's a level that we should probably do something.
But B, how do we make it as efficient as possible?
How do we make sure that every dollar we put into it goes to that person and not to this
bullshitting?
I'll cut out all the administrators.
100%.
That's the issue.
So, I-
And truth is, that's not possible though.
Well, it's possible to cut a lot of it.
I mean, if you send the checks directly.
Yeah, and that's, now here's the thing.
You talk to people who are super supportive
of all these government welfare programs
and you tell them, fine, let's cut those programs
and just give them a check.
They're against it.
No, I don't wanna do that.
Why?
Because they're jobs wrapped in.
They are tied to the bureaucracy
and then they'll come up and say, well,
these people don't know how to spend their money. We'll spend it better for them.
It's all about control. I think, give them the check, but cut the cost.
If anything, we'll spend less taxes. They'll get more money,
have more freedom with that money. You'll get more free market effects from it.
Yeah, then how do you decide who gets it, though? And how do you, then how do you still
manage? Negative income tax. Yeah. I Friedman put together a negative income tax plan that I think was as good as
you're probably going to get, and nothing's going to be perfect.
So essentially, it's a scale of how much you get depending on your income, and then that's
your money.
And then you can spend it on, it's like school choice.
It's just like this.
Instead of telling the parent, you have to send your kid to this shitty school that you live in their district. You say to them, here's your voucher for public school.
You can pick any public school and take your kid wherever you want. That would create great
pressure on underperforming schools and good schools would just expand, right? So.
Now let's see opposing argument to why that's a bad idea and why we have it.
School choice. Yeah. Oh, the opposing argument is always a 10-year. Yeah. Oh, but we know what's better. Parents don't know
what's good for their kids. The good schools we get to packed and the bad schools will, well, of course,
my argument is, well, then the good schools will expand and the shitty ones will disappear. Yeah.
And they'll have to do a better job, but it's all about control. They want the control, and that's what you gotta look closely,
that the government giving you the money,
more often than not, isn't about helping you,
it's about controlling you and controlling your vote,
because why wouldn't they just cut the bureaucracy
and give you a damn check?
Next time you talk to somebody that's in support of this,
why don't you tell them that?
Tell them that, say, oh yeah, I'll do it,
why don't we just cut everything,
and instead of having welfare and housing support. Well, the problem with that is that the them that say, oh yeah, I'll do it. Why don't we just cut everything and instead of having welfare and housing support.
Well, the problem with that is that the people that would,
like, I'm assuming if I were to ask my buddy that,
he would say, okay, I agree, we should do that,
but it probably won't get done that way.
I would love it if he would say that,
but you would be surprised.
I don't think I'll finish it.
I don't think I'd be that surprised.
I think I know him well enough to know that he would agree with that.
I don't think he's pro the bureaucracy.
I don't think he's pro growing government. I don't think he's pro growing government.
He's pro helping people.
And if this is the best way to do it,
and if it's a net win, he's willing to take it.
So in other words, if it's 51% of the people,
it changes or saves their life.
And 49% of the people take advantage of it,
stay home in our lazy.
He still looks at it as a net win.
Yeah, I would hope so.
But look, here's a deal.
I bet you if a conservative politician presented it the way I'm showing, hey, we're going to
save you money in taxes and we're going to give money to people and cut all this bureaucracy
because it'll make government smaller.
I bet you would get support from conservative voters and I bet you would get opposition
from liberal politicians
because the liberal politicians are really supporting the bureaucracy and then what they'll
come out to say they'll say but we're going to lay off all these government employees
that just want to help people. What are we going to do with these 30,000 people that we're
going to cut their job? Whatever, that's the position they're going to they're going to
come at it from. But no, I would support it if it cut things, but I wouldn't support it.
If you're just throwing it on top of everything else,
I think it just becomes more of an issue.
Do you guys know who Laina Bloom is?
No.
She is the first transgender cover model
for Sports Illustrated.
I see that.
I did hear about that.
Did you see that?
Yeah.
Now what, it's so interesting move on sports illustrates.
I am so curious to what happens.
I mean, of course, there's people in uproar
and they're consumers.
I'm gonna tell them if they like it or not.
I mean, what's the demographic?
It's gotta be, it's like our generation,
like it's primarily men, but also like a younger generation
of men, it's, I mean, how many women are buying this magazine?
Okay, so, and again, I have no stats to back this up.
Maybe Doug can look up how many people
or what percentage of sports illustrated subscribers
are men versus women.
I would speculate that 80% are young boys, right?
Yeah, teenage to 25, and then maybe like you said,
Justin, our generation of men that were around
when it first was created.
So I find it really, really interesting to take a move.
Now, have you seen the pictures of this person?
I just a cover.
Okay, so if you didn't know that they were transgender,
would you know?
Oh, she's close.
I wouldn't be able to.
I wouldn't know.
I mean, not from the picture, not from the main picture.
So I mean, without, if you didn't tell me, right?
Yeah, like, you know, because I know you can,
like feminine look for sure.
Yeah, so I think that them saying it out
is them trying to make a statement.
I don't think you, I don't think they said anything.
It would, obviously, anyone would be able to tell.
But the consumer will let them know if it's good or bad,
you know, for them, right?
I mean, do you have, you have a theory or an idea
once you think it's going to happen? I think, do you have a theory or an idea once you think is going to happen?
I think they're gonna sell a shit ton of them.
Not because people, just because of the controversy.
Yeah, we have a here we go.
Yes, it's just such a formula
that all these big companies have been.
Yeah, so the average age is 37 for sports.
I knew it.
Oh, good.
And 77% male.
Yeah, I knew it was older.
Yeah, but I feel like that's even worse in their favor.
Maybe.
Average age 37 and 77% men.
Boot controversy sells.
That's why they would, I mean, think about it.
Well, that's why I find this interesting
because I think that because, I mean,
we're talking about it now,
how often do we bring up sports illister?
Never.
So now all of a sudden, we're bringing awareness to it.
So right away, we are going to maybe bring awareness
to tens of thousands of people that weren't even going to pay attention to it
or now going to pay attention to it.
I think they're just trying to get relevant again.
Yes, 100%.
Sports Illustrated.
That's what I was saying earlier.
We were everybody's been sleeping on that.
Sports Illustrated, I guarantee you their sales are shit compared to what they were
when we were in the 90s.
Even all print.
Yeah, all print's been pretty much irrelevant, you know, since we went digital.
Any swimsuit, anything.
Pornography so easily accessible.
Nobody gives a shit about me.
So you think so that, so your your theory is there's a couple smart,
smart executives that are sitting in a boardroom
and they're like, Hey, we are drowning.
We've been drowning for last few years.
Let's drum up some controversy.
What is something that'll be controversial?
They get people talking about our magazine again.
I got an idea.
Did they reach 100%?
Let's piss off at 77% of our subscribers.
I think they're gonna piss them off or not.
I think they're just looking for news and controversy
to sell more.
Didn't they do a cover, not that long ago,
of like the first plus size model too?
Yeah, I wonder.
No, it wasn't sports.
It was actually in the first magazine that model too. Yeah, I wonder. No, it wasn't sports. It was actually a shape magazine that did that.
We talked about that.
It was shape magazine put out the plus size model
as the cover.
It's not sports illustrated, did it too?
Well, I don't know if maybe they did something
I don't know where I'm unaware of,
but I know the big one that made the news
that we even addressed and talked about was,
it was a yellow, either Cosmo, it was Cosmo or shape
that had the plus size model on the,
and it said that this is health.
This is health, yeah that was the example.
I remember that, which was,
but I don't know if it's supposed to.
I don't know if it's supposed to.
Yeah, I found it, 2016, they did a plus size model.
Okay, okay, but actually good though.
Yeah, right, that's plus size.
I guess, that's not bad.
Yeah, I think they're trying not to be relevant.
Yep, okay, so I'll give you guys an example.
Remember the maximum, remember maximum,
how popular that was when we were younger?
It's like all but gone.
It doesn't sell shit.
Yeah, they moved, I know they moved digital,
I don't know what, so I don't know what these companies
have done.
I can't imagine that they've stayed this entire time
and relied on their digital print as their main source of income.
You got to think, I mean, they're print as their main source.
I would think that they've gone digital and made some scripts.
Oh, yeah.
Because I mean, where can you get it?
It's a sort of like an airport.
Like, that's like the only place left for like these magazines to live and nobody's buying them.
No, I can't imagine that anybody's interested in any of those like magazines.
All the publications that we're selling sex when we were younger are gone. Well, because
it was like taboo a little bit, you know, back then. Now it's just like we're just inundated
with. I mean, they're not though. I mean, they're still in Instagram. We're so straight.
So this is the way they still exist. They're so weak compared to what they want. I mean,
that's your opinion based off of what you think you see.
No, I know for a fact.
Look at Playboy.
Playboy tanks.
They tank.
Like they used to be an empire.
They were like, oh yeah, but where are we?
So what I'm curious about and where I'm trying to debate with you about this is like,
I don't know is behind the scenes decision.
I mean, how many business moves do we make that people have no clue about, about mind pump?
And it let's say all sudden, digital programming falls off the cliff and everybody said oh my god a bit mind pump is
taking and they're not making any money anymore i would just i would chuckle and say let's
just one part of how we monitor sure i'm sure so how do you i mean something that's that
massive is for so sure i would hope has some executives have smarter smarter than we are that
is gone okay this this whole print thing is heading in this direction. Let's pivot into this.
Yeah, they tied into actual swimsuit sales and all that
or is this just like the...
Look at that, playboy magazine closing down for good.
I mean, they're done.
You know what the biggest indicator was when Doug showed
the average age, 37 year old male is the average age
of sports illustrated reader.
Yeah, that's your dying.
If your business is that, you're dying.
Right, as a subscriber to the magazine,
but where I'm trying to go is like,
what makes you think that you don't have, you know,
MP investments, or they don't have something else
that they're monetizing and that they,
you make that much money as Playboy,
or as Sports Illustrated,
I would hope you didn't put all your eggs in one basket
and think like magazines are gonna be the thing forever
and not start to branch out into other.
I don't know, what is sports illustrated on?
I don't know, that's all I'm doing.
My point is that I'm not gonna just discount it
as a business and say like it's going, it's done.
Well, I know that the magazine part
and the digital sport, I have not gonna argue that.
Even their digital swimsuit stuff is probably tanked
compared to what they're your old
publication used to get or whatever are you googling away over there Doug trying to find out what's going on with them
Yeah, you're making me work hard. I know I'm sorry. I'm sorry. I didn't know that they're
Ernie's a level thing deals doubled through licensing deal boom
Well, no, I sure but the magazine and and their swimsuits. I'm not arguing that.
You, you, you shit on sports illustrated as a company and I'm just, I'm just, specifically,
I know what you meant, but that's what I'm saying. So what? So what? It's a pivot. So what?
There's, there's something we are doing today that is probably making us very good money that
will not be making us good money in 10 years from now. If we're good executives, it won't,
it we won't skip a beat.
So my point, what I'm trying to say is,
what they did with the swimsuit edition,
is like the last screams of death.
Or just absolutely brilliant.
They've got other parts of their business
that's growing and scaling,
and it's just about bringing attention to them
by causing controversy.
And now tons of people are asking the same damn question
that I'm asking right now is that,
wow, how is this company?
Magazines are dying.
They do something controversial
to that we got to think 80% of their readers
are not going to like.
And how is that going to benefit them?
Oh, well, they have licensing deals
and they have other things that they monetize.
And now that 70% of the people
that weren't even thinking about them,
I'm not talking about them.
So they know it's dying and they're just using it to
get attention to the versus.
Right.
I mean, I wouldn't argue with that.
Right.
Right.
I mean, just a thing of like, again, use our business example.
90% of the revenue that we were making was through digital programs online.
Five years from now, that completely becomes obsolete.
But we had already pivoted five years ago to coaching trainers on how to be better trainers.
And that's become the number one revenue stream.
We decided to do something controversial
to tank the fucking program sales,
because we don't care, it's already tanky.
Just to draw attention.
Man, CrossFit.
Yeah, yeah, yeah.
Right, hey, no great example though, right?
We do something that is so out of left field
that people would never think that we would do.
That's cardio.
To get people talking trash about the business
and who we are, what we're doing,
and all that really does is bring more eyes and attention
on potentially the other things that we're doing.
So I would not be surprised if sports illustrious done that,
I would not be surprised.
If Cosmos done that, I would not be surprised.
If Playboy's done that, if you have good executives that are running the company,
I would imagine they've done this.
Yeah.
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All right, enjoy the rest of this podcast.
First question is from Jay Hothi.
Is there a different way to train for wide lats versus thick lats?
Oh, with versus thick lats.
I think a better way to board that question would be
train for a wide back or a thick back.
Yeah, you're right.
I would then say thick lats or a wide lats.
Yeah, because the lats are not going to change.
Now the lats grow when they shrink, right?
So if they grow, they're going to get thicker and wider.
But when you're looking at back with,
you're typically talking about the lats.
So if you were to look at like an anatomy chart
of the back, the lats kind of come up
and attach up in the top of the arms and
they come all the way down and attach up along the spine and there's these really big,
kind of wing muscles that are, you know, they kind of, they give you the width look.
Right. Because when you think like, Ron Boyd's erector spine, it would be more like a
thick back. Yeah. Ron Boyd's mid-tropesious erector spine, that's what's going to give you
that kind of thick looking
dimensional.
So I like this question though, because I remember the the the
the bro way of explaining this like I had buddies that would
train like this where they would do all their lat exercises
narrow grip.
So because they were in theory we're trying to make their
lats thicker that day or they would go all wide grip
because they're trying to go with.
And the way this is worded
is probably somebody who's been either told this
or is thinking this.
And I think that's just the wrong way to look at it.
It's like developing your lats 100%
is going to make you wider looking, right?
Because the lats run on the side of you like that.
The muscles that I think will give you
more of a thicker back look
would be attacking things like your rhomboids, your traps, your rectus, banana. Those are the muscles that I think are gonna give you more depth.
Yeah, so typically
anything that's like a pull-up, a pull-down, you're gonna hit the lats much more directly.
Things like rows still work the lats, but you're gonna get more of those mid-back muscles, deadlifts, right?
Lots of those mid-back muscles, lots of the erector spinae.
And it's funny, through the years, I now am able to really tell
with decent accuracy if someone does a lot of rows and dead lifts versus if someone does lots of pull-ups.
And you can see it in their back, you really can't. I remember years ago, there was this guy that would come into the gym and he was just a pull-up
machine.
And he had these really wide back with these kind of hanging lats, but he did lack some
of that thickness.
Yeah, he did lack some of that upper back thickness.
Then there was these power lifters that I knew that lacked the width from the lat, but
they had such thick, deep looking backs.
So really for full development,
you wanna kinda do all of it, you wanna do all of it?
Well, that was the biggest thing I saw
into Justin's point about the director's spinae.
It was, man, when you guys pushed me to lift heavy deadlifts,
I had never done that in my life.
Like I'd deadlifted, but not heavy.
Like not singles, doubles, triples, lifting,
or even under five reps, it was always something I did,
light weight. I did them at the end of reps. It was always something I did lightweight.
I did them with the end of workouts.
I was never trying to push the weight with deadlifts.
And I remember, and I gotta go back
because I know you've referenced it
so before and after.
Oh, that before, that picture before and after is so telling.
And all the only difference is literally,
and I actually threw out like all of their back exercise,
all I did was deadlift.
And so to see the difference, now you got to remember that I got 15 years plus of before that of doing all kinds of lap pull down and pull ups and
all the traditional type of, you know, lap and back exercises. The only thing I wasn't doing was
really focusing on deadlifting and what that could do for my back. It's also why I'm so defensive
when I see the trainers that try and shit on deadlifting as a back exercise, because nothing gave my back
a fuller, thicker, better look than that.
I mean, and that was one of my early critiques
from judging was when the first judge saw me,
it was like, oh, you could improve your back thickness
and I went after deadlifting and it totally changed
the look of my back.
Yeah, it's funny.
When you see like strength athletes, like powerl lifters, make the transition to bodybuilding,
you often will see the issue of back width.
So they oftentimes have to then focus on really
getting the last develop, but they don't lack thickness.
They've got really, really thick backs.
Oh, our buddy Ben Pollock is a great example of that.
Yes, I mean, he is just a thick, thick suit.
But you can see that he's having to work on the width
to bring that kind of bodybuilding,
you know, that flared, lat look or whatever. So you got to do them both, but as far as the
lats are concerned, you develop them or you don't, and when you develop them, they'll get wider
and thicker, but you want that mid back that canal down the spine where it dips in because
everything's real thick, deadlift and row. Yeah's the kind of that heavy lifting where you're just in that isomestor contraction of
stabilizing your spine. And now this is where on the topic, if you want that yoke where it's
like the traps and upper back, like do your high pulls, your cleans, your farmer walks.
Oh yeah, you ever run into an athlete
that does just lots of cleans and high pulls.
They're not really focused on aesthetics.
They're just trying to focus on getting really good
at cleans and high pulls.
And what do they always have?
Super thick, like upper kind of trash traps.
I noticed that from training with Justin,
I was training with him,
because we were building the app while I was also competing and I would get workouts in with him
and I would do a cleansed oppressors.
So, and I remember I went a good salt,
I would say a good salt six months to a year
of no more traditional shoulder presses.
Anytime I shoulder press, I clean the press
and got up to a point where I was trying to catch up
to Justin what he was doing weight wise.
And I remember-
Were you able to see close to him.
I got close.
I don't think I was doing the same way as he could do.
That's just an example of that.
But what I did notice was getting,
because I'm getting judged and I see pictures
and I'm critiquing my physique like crazy during this time
in my life, was the upper back development from that
was an incredible and shoulders too.
It blew my shoulders up, blew my traps up,
just a great, great movement for the upper back.
Yeah, it's gotta be the one area of the body
that if you develop it really well and balanced,
it gives you this overall appearance of strength.
I think some of that has to do too
with those exercise promote you pulling your shoulders back
and better posture.
So at least I feel that way.
Like if you get that upper back that's thick like that,
not only are you standing upright with good posture,
then your t-shirt kinda hangs off.
So you can see that this person's all developed up there.
And the fast twitch movement,
you know, getting that kind of stimulus is...
That's something that people lack a lot in their training.
Uh, so to be able to kind of get that
from some of these like power lifting...
What a great point.
When does anybody do an explosive exercise
for your shoulders or for your upper back?
Like you just rarely ever see that
as an explosive type of movement that you train?
I think that's part of,
I think it's good to point that out actually Justin
because I think that's half of why I saw such great benefit
from doing that was I never did that.
So of course, it's yeah, that exercise is great for that.
But if you do it all the time,
obviously the thing that we always talk about,
the exercise you never do is probably the most.
And then the other thing too,
is from a functional standpoint,
you can't always judge a book by its cover obviously,
but I know the people that I would,
when I would grapple, the people that I could look at
and tell, like that's a strong person,
had a well-developed back in hips.
Like everything else didn't matter.
If I had a well-developed back in hips,
you know they're strong.
You know that they're strong.
You tend to see that in athletes.
Next question is from Andrew E. Burl 21.
What are the best mobility exercises for low bar squats?
Oh, good low bar squats.
Now, I guess the question I would have here
is the question because the low bar squats,
the bar is so low on your back, so it's shoulder mobility.
So shoulder mobility is what I'm looking for,
or we're talking about squats,
and so are they asking that because the squat depth,
they're lacking, and so that totally changes in my direction.
Let's look at the difference between a low bar
and a high bar squat.
High bar squat, you're gonna be more upright,
you're probably gonna need more ankle mobility, right?
Cause your knees are gonna travel forward a little bit more. Low bar squat, you're gonna get more upright, you're probably gonna need more ankle mobility, right? Because your knees are gonna travel forward a little bit more.
Low bar squat, you're gonna get more forward bend, less ankle mobility, but probably more hip,
I would imagine stability and strength, and then, of course, the rassic, right?
And that upper back area is what you typically would see with somebody that you'd have to work on.
I think the biggest issue is what you guys said was the shoulder mobility, that shoulder
and the rassic kind of mobility
to be able to support a bar way down on that part of your back
and hold it with good chest out type of posture
because a lot of people aren't able to do that.
So good exercise for that.
I like the wall test that we have in zone one.
Yeah, zone one and prime is awesome.
I love, and I think I shared this on my story
a couple months ago, and I've just really been
incorporating it in the last year,
our suspension trainer W's.
Yeah, I love that as to prime for exactly that,
because literally think about where you're trying
the actual movement of getting me getting
into the bar, under the bar for a low bar squat,
this is what it looks like, right?
And then we're wedging it down below.
Like literally that is the W. You were waking up all those muscles.
I remember face pulls as well.
Yeah, face pulls, Ws on the suspension trainer. Um, those, I mean, I, I used to do zone
one. So zone one was like my go to go to zone one, work on that intrinsically.
The reason why I think I like W's easier to get somebody to do a W
than get them to queue the zone one.
So if you don't own prime,
it's harder for us to think to explain on a podcast
like exactly what zone one is
and how to do it to get the benefits.
Where if you go YouTube or Google search
what a suspension trainer W is,
you could do it and emulate it.
And I think you'll get tremendous benefit from it.
Yeah, Prone C cobra, kind of work.
Yeah, work on that area well.
And then hip mobility, right?
So, you know, what kind of things are good for hip mobility?
You know, 1990s, always a great movement for that.
Tube walking, you know, lateral tube walking can help a little bit with that stability that
you might need for a low bar squat.
Generally speaking, I'd say people tend to run into mobility issues
more with a high bar squat though, in my experience. Oh yeah, you know, and you see more issues with
ankle mobility than you will. Well, ankle and just the high bar squat just take me a long time to
get to where I could actually do one really, really good. You have to have really good depth in order
to be able to sit upright and keep that bar up really high. And if you're taller and longer, it's even harder, the longer the lever like that.
So I had to low bar squat for a long time to get to hit depth because I had to let my
body fold over a little bit because I didn't have the ankle mobility and and shoulder mobility.
And Olympic lift, there's probably your best example of high bar.
Oh, yeah.
That's where you're going to see the best.
Very nice and upright with that.
I think too, if you wanna cover all the bases,
with wrist elbows and shoulders,
you do our hand-custard rotation.
And that's just one of those that,
it places you in such a good position
and really articulates each one of those joints
because those are all essential
and getting into that position lower on your back. Like you have to get everything in a nice, you know, functional position
for that.
Next question is from Daniel Delgado six. I've been training for a while under the influence
of marijuana. Basically every workout I've done for the past four to six months is it's
bad. I get this actually a lot. I know.
Because I openly talk about my marijuana usage,
people always want to know if I'm high working out.
Yeah.
I hate it.
I hate it.
I hate it.
No.
I hate it.
Okay, if I'm doing, like when I was competing,
if I was doing like an hour of,
how do you ramp it up?
Yeah, I've like, well, I mean, it relaxes you.
Yeah.
So, and I, I want to be tight and tense. Yeah, exactly. So if me it relaxes you yeah, so and I script from ability I want to be tight intense
Yeah, exactly so if I was doing mobility or cardio where I want my mind to go to another place and just kind of like get into what I'm doing
Because it's repetitive whatever you're doing right if you're doing mobility or you're doing cardio work
But training is I don't know I want to be fully alert and tight and rigid. Well, studies show that it reduces explosive performance,
but it may help with stamina and endurance and pain tolerance.
So that may be where the person
might get a better workout from it.
Now, I'm gonna be careful,
and when I say you don't wanna be dependent
on anything to do your workouts,
and the reason why I'm careful is because
most of us are dependent on another drug,
caffeine, which is caffeine, to do our workouts.
These days rarely ever work out without having caffeine, so I would sound like a hypocrite
to say, you know, you probably shouldn't work out under the influence of anything.
Now, here's a deal with cannabis and your body.
It probably has negative effects on your hormones, probably because the human studies are mixed,
but the animal studies are pretty consistent.
They show that it does reduce testosterone production in animals.
In humans, it's mixed, probably an estrogenic effect.
In fact, if you go to your doctor and you're an adult male and you have gynecumastia, which
is development of breast tissue, and you're not taking animal steroids and you don't have
other types of issues, one of the first things I'll ask you is do you use a lot of cannabis?
And then they'll have you reduce it because it's been shown to cause that.
And man, so doing that and then working out, is there a potential negative effect?
You know, again, the challenge is controlling all the factors.
Is the fact that he's using cannabis, he or she is using cannabis, making him more consistent?
In other words, if he didn't
use the cannabis to work out, he'd be less consistent. Well, we got to weigh that in too.
But let's say everything is equal. So using it or not, he would still work out consistently.
I would say it's probably a net negative because of its effects on inflammation and hormones.
It's probably reducing kind of the muscle building, you know, signal.
That being said though, I mean, if it's not if it's not, I think they're, they're big concern
is like, is it killing my gains, right? Like when someone asks a question like this,
or when I get DMs or others, I get it a lot like people are just like, concern that
is this killing my gains? Am I going to the gym, but because I'm going high, I'm getting
50% of the benefits that I would see.
I haven't heard a lot of people actually working out, like, high versus like people,
I use it as like a recovery afterwards.
I get especially with a lot of athletes
where their output is so extreme
that, you know, it actually helps them sort of
to get down more into, you know, a stintier heart rate.
I know a lot of people that use cannabis
before they work out.
So it's actually up there with one of the top DMs.
Yeah, no, it's one of the top DMs.
And I think that a lot of that has to do one.
Obviously I talk about it openly on the show
so everybody just assumes I'm the super stoner
and ask me all marijuana questions.
And then I also just think that it's been
accepted user of crime.
I mean, just 10 years ago,
I mean, I forget what the statistics were on how many people...
But on the 60s and the 70s, a lot of bodybuilders used marijuana before that.
I know, but I mean, as far as the general population, as far as the acceptance of marijuana,
where I mean, now in California, you can go walk into it like a liquor store and go by.
People do everything high now.
Yeah, yeah, yeah.
Well, a lot of things are better high.
Yeah, lots of things are just a part.
But I prefer movies and stuff over my just day.
No, I will say, if you're gonna do stretching,
if you're gonna do mobility, cardio, I can see that.
I have done it and lifted weights, just to test it out.
Me too.
And it definitely doesn't work for strength and power
and performance for me, but if I'm just trying to get a pump
and I'm just squeezing and focusing and concentrating
on muscles and isolating, then I can maybe see that.
I can see a day where I'm like beat up.
I know I shouldn't go heavy.
Maybe that's one of the ways to keep me from going heavy
is like, I'm gonna go in stone.
And so I'm gonna just cruise around, take long rest.
There's still, still on that lightweight,
get nice pumps, you know what I'm saying?
Yeah, I could see that. There's this huge community of people
that will smoke weed and then or eat it
and then do jujitsu, like a huge community of it.
Well, so I kind of see that
because that sport you are supposed to be kind of loose, right?
Loose, you don't want to be rigid and stiff and tight.
And especially when you're thinking ahead too, right?
In terms of your moves and everything.
And so it seems like it's there was a turn.
I don't remember where the tournament was.
And the I think it was like in the zone.
I don't know if it was a 10th planet,
Giu-Gitsu tournament, 10th planet's Eddie Bravo.
Obviously big, you know, pot advocate or whatever.
And they actually, before they did the match,
they smoked a joint like in front of everybody.
And then they did you Jitsu.
So there's like this big,
and there's this whole other side that's like so anti-dial.
Well, I mean, I could see that though, right?
Cause it's so conducive to like flow state.
And that, I mean, it could promote that, right?
So if you're doing, that's where I think marijuana has
some benefits.
If you're doing something,
or getting into flow is super beneficial,
I could see the, like I know a lot of snowboarders.
I mean, that's some of the things I like to do.
Like before I ride, I totally like it.
Yeah, which is counter to what you're saying, right?
Because obviously if I'm doing a hard cut
or a jump or something,
you're just trying to cruise, probably.
Yeah, I'm just trying to cruise and I wanna be so
into what I'm doing.
And so I just, being high when I'm doing that makes it I can feel a
Difficult at the end of the day. I think you gotta be careful right you can abuse you can abuse anything
I've known my sheriff's donors that became completely well to me over a doubt if you ever were dead
Hi
You can be that guy. Yeah, don't be that guy
Next question is from
PSTC teacons
What tips would you give to an aspiring entrepreneur
who wants to open their own gym starting small, of course?
All right, don't do it.
So you got me off of it.
I always feel like I Christ people's dream.
Don't do it, bad idea.
If you're like, okay, here's a deal.
If you're an entrepreneur and that's what you are,
then the excitement for you has more to do with
creating successful businesses,
meeting the challenge, selling them. If you're into your passion, you might be
labeled as more of like an artist or someone who's passionate about something,
that's a little bit different. Usually people are a mix of the two. If you want
to build businesses that are successful, it's hard to pick a business that's
harder than gym business.
Oh man.
That's just a fact.
It's a brutal business.
Yeah, the gym business is a very difficult business to really, it costs a lot of capital.
There's a lot of risk involved.
There's not a lot of money too.
Not a lot of money.
There's a tons of competition.
You are working your, I mean, I managed some of the most successful gems in these big chains,
and I'm telling you, man, I worked minimum 12 hours a day,
minimum just to do well, and this was with
a huge marketing machine behind me, lots of capital,
then I own my own, and it's hard, man,
it's like opening a restaurant, like look at the success rates of restaurants, it's hard, man. It's like opening a restaurant.
Like, look at the success rates of restaurants.
It's like opening gems.
So, it's gonna be real tough.
What are my tips?
Gonna be for you.
Make sure you have a lot of money to float yourself
for a while because you're gonna be in the red,
I think, for a little while.
Focus on your local community.
A lot of people forget this when they open gems.
They think digitally and they think they're gonna do this huge internet marketing type of thing.
If your business is your members, I think what is it? A 10 mile radius? That's where you get
a majority of your members. Last time I looked at the statistic. So old school marketing is actually
quite effective still for small gyms. You work with local businesses, you go to houses around you, you're trying
to get 10 miles around your gem. The digital marketing more is like for almost like your
business card, but I would spend much more time on the ground walking around meeting
people. You know what I was thinking about, too, and it's like, what's your definitive
difference out there in the market, you know, in terms of like all the rest of the gyms
and what are you offering specifically?
I just think as an example,
something I've seen lately, which you guys have seen,
sort of the trend of women really wanting
to grow their glutes, right?
So there's been a few of these like smaller type gyms
that are just literally hyper focused on,
this gym provides you this service.
Like we're just gonna grow your glutes.
And they're exploding, right?
And that's the thing though.
It's not like what you think.
Like I'm just gonna service everybody wants to come work out.
Like I think in terms of what's out there now,
and the big gyms are already established,
and they've had this whole formula of like,
oh, I'll take your money because I know you're not gonna show up.
You know, like I think that's, you let them have that.
If you're just starting out,
I think you gotta be really creative
and really pinpoint that very specific thing
that people are actually gonna drive to your place to go get.
Well, I, so I know I came out hard on it right away.
I always say terrible idea and that's me personally, like I would never do it.
And the only way I would do it personally was if I met a place
in my life where I'm not financially driven anymore
and because I like the idea of having a gym.
Like I have, I like the idea of having a,
you want to be the guy that retires
and that's his gym and stuff in there.
I'm filthy rich.
I don't give a shit if it's profitable.
And I 100% will own a gym one day.
Yeah, that's to make my- Exactly. I like't give a shit if it's profitable. And I 100% will own a gym one day. Yeah, that's to make money.
Exactly.
I'll buy all the equipment outright.
I'll own the building that it's built in.
I'll put it in an a bar.
All it'll be closed at the hours that I want to work out.
So me and my buddies can come in and lift
that it'll give a shit that it kills sales for me.
Like, that's how I want to have a gym.
And so I think you really have to understand
what your desired outcome is going into the gym.
So if you are somebody who you desire freedom and autonomy and the cool factor of walking
in at any time to lift in your gym and that trumps paying your bills and making really good money
and thriving financially, then so be it. Like who am I to judge and say that's a bad idea then?
Because you could definitely make a living doing that.
But I think the last time I looked up the stats
on what the average gym owner, it's under $50,000.
You better love it.
Yeah, it's better because you're gonna be there.
Because you're traitors in there making more money
than you.
Yeah, that's gonna happen.
And so 50 grand a year, depending on where you live
in the country, is not an easy living.
You have Bay Area, you're struggling.
And you're working a lot.
And the average entrepreneur works 62 hours a week.
So that's an average entrepreneur.
If you're a gym owner, I think it's even higher than that, because you're going to probably
be there.
If it's open, you're probably there at the very beginning.
So I think you need to consider that.
You also need to consider the different types of models in what you're trying to do, running
a large box gym.
I mean, even when working for companies like 24-hour fitness,
those were not their most profitable.
So going big is not a great idea.
I think that's a lot of risk
and there's not a lot of money in that.
The most profitable gyms right now
are the little boat teaks that are about 3000 square feet
to Justin's point that are more specialized.
So it's an EFT base.
So you get a, you know, only need about 100
and something like that.
Yeah, the high service high dollar.
Yes, yeah, because you're looking at,
that's what I was just gonna say,
because kind of your two options are low service low dollar,
so you're cheap, right, like planet fitness, right?
Low service, but it's very cheap,
but you need a lot of volume.
Lots of investors need to be involved with that.
Right, or high service high dollar dollar, low volume, right?
So I only have 100 people, but they're all paying me
$250 a month or something like that.
And the other thing I would suggest to this person also is
you better have gone and killed it as a trainer
or killed it within a gym first before you even want to
think about doing this.
Because becoming a great trainer and keeping your schedule filled
with clients is already hard to shit for people. That's hard to do with a huge company taking care
of everything or all you have to do is contract a space out. So you better have been the number one
performer at a big company as a gym and a big box gym for a long time or you better be the top dog
in a contracted place out. So if you are somebody who's renting space for $ long time, or you better be the top dog in a contracted place.
So if you were somebody who's renting space
for $600 a month, you best be the dude
who's making a hunter to girl,
who's making $150,000 to $250,000 a year,
just doing that alone, before you think about trying
to start a brick and mortar place,
while also trying to scale a training business.
Like, because you're gonna want that,
like if the only way I would consider it back then
to even do something like that is,
okay, I've got a good safety net of 150 to $200,000 a year
that I've built off of being a great trainer.
Now I'm gonna try and build this gym
and create a livelihood for 10 other trainers in my gym.
At least I have this to fall back on
that I can at least cover my bills. Let's
see how good I can. I owned a small facility. And when I say small, it was tiny. I had a
case. You were under 3000 square feet. Oh, I had a cage. I had a cable machine. I had
some benches, some dumbbells. Like that was it. It was just a small area. I had some offices.
My gym was packed. So I had trainers that were paying me area. I had some offices. My gym was packed, so I had trainers
that were pay me rent.
I had massage therapists pay me rent.
I had acupuncturists pay me rent.
I had my schedule full,
and I had trainers making as much money as I was
in my facility,
because they would pay me their rent
and then they'd train their clients.
And there were definitely times
when I would think to myself,
like, why am I owning and managing
and taking all this risk when I could think to myself, like, why am I owning and managing and taking all this risk
when I could just pay rent at some studio and make more money.
Now, for me, I chose to do that because I would rather
be the owner, I'd rather have that autonomy.
I loved it, so I lived there all the time.
It didn't matter for me, but I'm telling you right now,
if you're thinking financially, good luck.
It's a really, really tough business.
Not only that, but wouldn't you go back and tell the younger self you're as a like, you
know what, knowing what you know now, a better strategy would be to go build a business
like Mind Pump, make a bunch of capital, take that capital, then go buy out your equipment,
buy out your facility.
Yeah, I mean, of course.
And then still fulfill that dream.
So if your ultimate dream is, I want to own a gym and
That be kind of my livelihood. I think there's faster ways of getting there than actually opening the gym
Yeah, I think go be the finance first
Yeah, right go do something else that by drives more revenue that you're more likely to be successful
Which by the way if you can actually build a gym and make really good money
You're probably pretty bad asset a lot of other things too.
Because it takes quite the entrepreneur
to be able to build a successful gym.
It's not some dumb meathead that builds a gym
and actually makes six figures.
No, if you open a tiny studio and you're starting from scratch,
it's going to cost you $100,000, at least,
just to buy the stuff, set it up, and float it.
That's minimum.
Here's the other thing.
If you're a high-service, high-dollar, low-volume facility,
that means you're gonna have to be in a wealthy area,
which means you're gonna pay high rent.
So you also have to consider that as well.
Now you open a small gym, that's 20,000 square feet.
You're up in the hundreds of thousands dollars
or million dollars just to get started.
So, of course you're a million.
Yeah, cool.
I know, because of many times I thought about doing it, right?
Now, of course, hindsight is always 2020.
Would I change anything?
No, it led me to doing what I'm doing now,
but I don't know if I would have lasted
just doing that forever.
At some point, I would have got out of it.
I know we're all gonna own a gym.
There's no doubt about, we talk about
all the question is when the timing,
when do we wanna do that?
And I think we all know it's when we don't care if it's profitable
or not, that literally it could have five members
and we're not gonna be stressing out
to keep the lights out.
All the plan of fitness.
Which I think it's really similar to owning a bar.
I think that's some of your bars that everybody thinks
are probably crack and successful.
I think there's a huge overhead in owning a bar,
but a lot of the people that keep the bars
that are going for a long time
or people that don't need the money.
It's like their favorite local spot to go to
and they've got other businesses that they make a lot more.
Now, that being said, if you took us
and put us in a big box gym that wasn't doing very well,
I'm confident we could definitely increase their revenue
and increase their profitability,
but it's a lot of damn work.
It's one of the most challenging things.
Like I said, I have an uncle that owns a restaurant.
It's very comparable.
Like my uncle lives there all the time.
Like he's always there.
That's what it's like running a successful gym.
You are just there all the time.
You have your morning crowd, you have your evening crowd,
and he's putting out fires.
Oh yeah, hold it alone.
Look, if you like Mind Pump,
you gotta go head over to MindPumpFree.com.
So we got so much free content, free guides
that can help you develop your body,
burn body fat, get better shape.
It's all available for free.
We did this for our viewers and our listeners.
Again, it's MindPumpFree.com.
You can also find all of us on Instagram.
So you can find Justin at Mind Pump Justin,
me and Mind Pump Salon, Adam at Mind Pump Adam.
Thank you for listening to Mind Pump.
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