Mind Pump: Raw Fitness Truth - 1603: How to Build a Thick & Wide Back, the Best Mobility Exercises to Improve Your Low Bar Squat, the Pros & Cons of Opening a Gym & More

Episode Date: July 23, 2021

In this episode of Quah (Q & A), Sal, Adam & Justin answer Pump Head questions about whether there is a different way to train for a wide back vs. a thick back, the best mobility exercises for low bar... squats, training under the influence of marijuana, and tips for an aspiring entrepreneur who wants to open their own gym. What can happen when you work out next to Sal. (4:11) The best time to eat protein and build muscle health. (7:20) Study finds that women can predict a man's attitude toward casual sexual relationships based on his face. (14:01) Peloton to move into the video game market. Will it succeed? (17:05) Vuori, the Nordstrom of athleisure wear. (25:48) California passes the US’s first state-backed guaranteed income plan. The challenges and should you be skeptical? (31:39) Does controversy sell? (43:12) #Quah question #1 – Is there a different way to train for a wide back versus a thick back? (52:30) #Quah question #2 – What are the best mobility exercises for low bar squats? (59:48) #Quah question #3 – Is training under the influence of marijuana bad? (1:03:31) #Quah question #4 – What tips would you give an aspiring entrepreneur who wants to open their own gym? (1:09:40) Related Links/Products Mentioned July Promotion: MAPS HIIT and the No BS 6-Pack Formula 50% off!  **Promo code “JULYSPECIAL” at checkout** Distribution of dietary protein intake in daily meals influences skeletal muscle hypertrophy via the muscle clock Visit Magic Spoon for an exclusive offer for Mind Pump listeners! Facial shape provides a valid cue to sociosexuality in men but not women Peloton says it's preparing to enter the video game business Visit Vuori Clothing for an exclusive offer for Mind Pump listeners! California passes first ever guaranteed income plan Leyna Bloom makes history as Sports Illustrated Swimsuit Issue's first transgender cover model Visit Serenity Kids for an exclusive offer for Mind Pump listeners! **Promo code “MP20” at checkout** Mind Pump #1187: Four Ways To Build An Impressive Back MAPS Prime Webinar MAPS Prime Pro Webinar Suspension Training Series - 3 Favorite Shoulder Exercises – Mind Pump TV Correcting Upper Cross Syndrome to Improve Posture & Health– Prone Cobra – Mind Pump TV Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Max Lugavere (@maxlugavere)  Instagram Ben Pollack, Ph.D. (@phdeadlift)  Instagram

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Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. You just found the world's number one fitness health and entertainment podcast. You guessed it, this is Mind Pump, alright? In today's episode, we answered some fitness and health questions, but the way we open the episodes with an intro, so we talk about current events, talk about scientific studies,
Starting point is 00:00:27 we have fun conversations, that's the fun part of this episode. Today's intro was 47 minutes after that, we got to the fitness question. So here's what went down in today's podcast. We opened up by talking about Andrew's workout. Andrew is the guy behind the scenes that edits our YouTube videos and puts them together. He had a crazy hard workout
Starting point is 00:00:46 and then there was a surprise at the end. Listen to the episode, find out what that surprise was. He was the one with Sal. Then we talked about studies showing protein intake in the morning might be better for muscle growth than protein intake at night, which led us to talking about one of our sponsors, Magic Spoon.
Starting point is 00:01:00 So remember that sugary cereal you ate as a kid, the really good tasting bad for you cereals? Fruit loops. Well, that's like Magic Spoon except it, remember that sugary cereal you ate as a kid, the really good tasting bad for you cereals? Fruit loops. Well, that's like magic spoon, except it's not bad for you. Magic spoon has no sugar and it's high and very high quality protein. So, now you can get high protein in the morning without sugar and it reminds you of being a child
Starting point is 00:01:18 watching your Saturday morning cartoons. Good times. Go check them out and get a discount because you listen to Mind Pump. So, head over to magicspoon.com forward slash Mind Pump. Use the code Mind Pump and you'll get $5 off your purchase. Then we talked about your face and sex, believe it or not, women can predict with pretty good accuracy
Starting point is 00:01:38 if a guy is down for casual sex by his face. Yeah, it's actually pretty wild. Then we talked about Peloton. The company is going into the video game market, so we made some speculations there. Then we talked about Justin floating in the ocean. And now, and how he also is wearing Viori rash guards to cover up his skin to defend himself. You guys made fat jokes against the sun. By the way, Viori makes incredible athletes, you're aware, including the rash guard, including
Starting point is 00:02:09 new pants called meta joggers that Adam is wearing right now, and they look really damn good. Most things look good on Adam, but these look really, really good. Go check out Viori. They've got great stuff, great customer service, and you get a discount because you listen to MindPump. So head over to VioriClothing.com that's VU-O-R-I clothing.com forward slash MindPump you'll get 20% off your first order. Then we talked about universal basic income. They're bringing it to California. Is it a good idea? Is it a bad idea? We give our opinions. Then we talked about Lenya Bloom. This is the sports illustrated cover model with a surprise.
Starting point is 00:02:48 There's a surprise in there. We talk about that and we make our big reveal. Speculations. Then we get to the fitness questions. So here's the first one. The first question is, is there a different way to train for wide lats versus thick lats?
Starting point is 00:03:03 Okay, so this is like the length versus with question. A lot of men get. Go thick. Yeah, you get that. You get what I'm going to. I don't think it's like that. Then we talked about what are the best mobility exercises for low bar squats?
Starting point is 00:03:15 So if you want a squat low bar, maximum weight, what are mobility exercises that can help you? By the way, if you want to learn mobility exercises, head over to mapsprimewebinar.com. It's a free mobility course that we give away to everybody. Let's go check it out. The next question, this person's been working out for a while under the influence of marijuana. So they like to get high and then lift. They want to know if that's bad or good. It's definitely fun, but we don't know if it's good or bad. Then the final question, this person wants to know what tips we have for aspiring entrepreneurs
Starting point is 00:03:49 who want to open a gym, so we give our opinion there. Also all month long, Maps hit and the no BS 6 pack formula. Both programs are 50% off, so it's a huge promotion. Go check them out, or just go sign up at mapsfitinistproducts.com. Just use the code July special with no space for that discount. I was walking in from the bathroom this morning and saw Andrew kind of pro. You have no idea. Listen, kind of aired up a little guy. Hey, he's in hiding, dude. He's like undercover. So I'm working out this morning. I come in this morning like seven or six, 45 and I'm getting all set up. He comes in. We dude. He's like undercover. So I'm working out this morning. I come in this morning, it's like seven or six, 45,
Starting point is 00:04:25 and I'm getting all set up. He comes in, we do the head nod. I think he's here to do some work or something, puts on his headphones and starts lifting. And Andrew's a beast. Hey, what are you listening to, guy? Oh, rap. Oh, rap music.
Starting point is 00:04:40 You were listening to rap, but you work out? Yeah. What? That's must have been a okay workout. No, no, that's a yeah. Hey, no, he was good. Well, the pants is a game. First of all, his form is impeccable, like perfect.
Starting point is 00:04:50 Made me very self-conscious of my form. Strong. He's strong, dude. He was doing dads with three plates and all kinds of stuff and it's doing good. Dude, getting a little pump over there. Oh, no. I feel like you might have been going hard
Starting point is 00:05:03 and he might have been trying to keep up with you. Because I don't know, I went into the bathroom a bit later and was hearing some noises. What? What happened? What happened? A little bit of wretching going on. No.
Starting point is 00:05:13 What happened, Andrew? Did you throw up? Did you try to keep up with Sal? What happened there? I was pushing it a little on the sled drives. Ah. Wait, you actually threw up? Yeah.
Starting point is 00:05:22 No way, dude. Oh man. I take it back. Oh man. I take it all back here. That's hilarious. Where you actually threw up no way Take it back That's hilarious real little did you go to did you go too hard or what like what happened? I was just pushing the sled drive I feel fine and just wanted to go all backs for my sets. Okay. Do not work out hard like that normally like that normally. I just don't push that hard on this ledger. I guess having you there, so maybe maybe push the extra level.
Starting point is 00:05:54 The line dude. It got you. That's not your full issue. Is it something about the wife beer to get you all motivated or what? No, it was just the environment. I just don't like going after it. I get it. It's kind of crazy when I. It got me. I wasn't even doing a hard work out. That's stupid. it was just the environment. I was like going after it and uh, I get kind of crazy when I got me.
Starting point is 00:06:05 I wasn't even doing a hard workout. That's stupid. I was going this guy. Float down plays everything. I just had to do my best. I only had some of my hands on the bar. So that's a big deal. That's crazy. You know, sometimes that'll start to feel nauseous.
Starting point is 00:06:17 If I work out hard and I had too much caffeine, that'll definitely do that to me sometimes. Right. Feel kind of like, oh, a little bit too much. So be careful with that. But nonetheless, we do the workout. He did a good, I like seeing that. You know what I mean?
Starting point is 00:06:31 I like seeing when our team comes in and works out, I encourage everybody to work out in here. It's nice to see everybody doing that. Yeah, I feel this year has been the most consistent with the staff. If I look around and see everybody training us if I thought, I think that this is the most consistent, I've seen the gym being used for.
Starting point is 00:06:47 Yeah, have you seen, so Chokey's a beast, I've seen her workout, she's strong. We have the intern Olivia, she's strong as hell, she was telling me kind of what she, by the way, she's gonna let you guys know. The intern said I was her favorite host, so I do, I was gonna know that. I'm gonna have to check her on.
Starting point is 00:07:02 Like yeah, like, I'm gonna ask her like individually. I think me and Adam should do this and just ask her, okay, like who's your bad? Well, like, if I ask her specifically, who's your favorite host, like, we'll see. Yeah. We'll see if she says me or she says, Adam, I don't know.
Starting point is 00:07:17 Yeah. Well, you know what, speaking of morning workouts and all that stuff, so interesting study came out, right? So there was a study that came out that actually been several studies, but this one kind of put them all together, where they were looking at protein timing throughout the day to see if it's effect on muscle function and growth. And like what time of the day that you consume your total amount or just one. Right. So let's say your total amount for the day is 100 grams. Right. What if you eat 50 in the morning and the rest
Starting point is 00:07:44 later on or what if it's a little bit in the morning and then the rest later on, or what if it's a little bit in the morning and then more later on? So basically, essentially, same amount of protein, but more in the morning versus more at night or vice versa. What's the difference? Do the studies talk about what point you work out and does that matter at all? No, it didn't talk about workouts. In fact, there was one study they did on older women.
Starting point is 00:08:01 They were 65, generally 65 years. That was the average age, and they controlled for protein, but some of the women ate more of their protein in the morning, and some of the women ate more at night. The women who ate more of the protein in the morning had better muscle function and muscle health. Now, this cooperates with other studies that have shown on rats, where if they, in rat studies are kind of cool, part of it's not cool, right?
Starting point is 00:08:25 Because sometimes they don't translate. But the other part that's cool is that they can control everything. Because the rat does, you're the one that feeds it, you know, feeds it. You know, so, and what they show is that the rats who eat the protein early in the morning have more muscle than the rats that eat more protein in the evening. So, morning feedings of, now, this is a small effect, but it's still, it's there. So it
Starting point is 00:08:46 is kind of interesting. Now I feel like all that gets thrown out the window depending on what time you work out because I would think that would have the biggest difference on how the protein is utilized, right? So if somebody who trains early in the morning, then eats protein versus somebody who trains in the afternoon or evening and then eats their protein after, wouldn't it be more logical that that would be, that would have a bigger indicator on the benefits of it? The studies that I've seen on that really just show that having some protein post workout,
Starting point is 00:09:14 but other than that, otherwise it doesn't make a big difference. I feel like you should share those with magic spoon. I think that'd be like a great commercial pitch for them. Actually, it's a great point, right, Matt? Throatien in the morning. Yeah, because it's cereal. You typically eat cereal in the morning,
Starting point is 00:09:25 and it's super high protein, serial, no sugar. They've made their way now in the bodybuilding space. Remember when we first partnered up with them? Oh, have they? Yeah, yeah. Now, actually, I see a ton of influencers that are in the bodybuilding. And it's just a matter of time we see.
Starting point is 00:09:41 Yeah, no. I thought that was the area they should have went first. I think they really try to go more health and wellness. I mean, we got introduced through Max Max. Look at me right here. Yeah, who's the health guy from about Magic Spoon when I thought, man, this is a bodybuilding type of product more than anything else.
Starting point is 00:09:56 They're making a hard push that direction. Yeah, but I do think it's interesting, right? To eat more of that in the morning. Now, here's some other stuff is that when you look at studies on hormone responses, people with anxiety, for example, they also recommend high protein breakfast, low carb breakfast. So higher protein in the morning, later on the day, then you can lower pro, and you tend to feel better throughout the day. Do you guys feel that way? Have you guys messed up?
Starting point is 00:10:20 Well, yeah, we've talked about this about when we were kids, the idea of pancakes and syrup before you head off to go take a test and then you're nodding off. I did carb loading all wrong. Yeah. I was like, I'm just gonna eat all the carbs and then that's gonna fuel my activities the rest of the day. Yeah, dude, I did that.
Starting point is 00:10:35 So if I just bonk. I mean, I feel, I don't know, so I'm torn, right? Like I think generally speaking, I feel better, low carb, higher protein in the early of the morning. But if I know I'm gonna be training around noon or one, I actually like to have at least one, if not two meals that have a good amount of 30,
Starting point is 00:10:52 50 grams of carbs heading into. So I'd like to have 100 grams to 150 grams of carbs in my system before I hit my afternoon workout and I feel like I perform better. As far as overall health, you know, and clarity, that type of stuff, I feel better on. I'm so much sharper if I'm just sticking with protein in the morning and coffee specifically versus like carbs.
Starting point is 00:11:13 And that's just personally like I just feel like if I'm more in that, you know, ketosis sort of state, then, you know, I'm a lot sharper. Yeah, we guys know I work out early, so I work out faster, but then afterwards, I'll typically eat some protein. You know, I tried to piece this together with like evolution.
Starting point is 00:11:28 Why would we build more muscle with protein in the morning? Why would we, because other studies show eating calories earlier in the day, tends to be better than eating calories later in the day in terms of health? And the best I can come up with is like, when we hunted, and we would eat a lot of protein,
Starting point is 00:11:44 we probably weren't killing animals after the sun went down. I think this probably were hiding because we're really bad in the evening. That's your theory that you really think we were out hunting at four o'clock in the morning. Not four o'clock, but in the morning when the sun is up. We're terrible in the evening.
Starting point is 00:12:01 We're blind, and predators see us very easily at night. I bet you. Yeah, I don't think we're hunting at 10 pm at night back then. No, I think it would be like, sun up, that's when we're hunting. And then we catch the animal eventually. Sun is still up, we bring it back and then we eat it. And then the sun goes down, it's like, get in the cave and let's hide
Starting point is 00:12:20 because now the tigers and whatever, that's what I would think, right? I can get behind that. Yeah, yeah, yeah. Exactly. I can't see. He's always bringing it back to evolution. I was just sharing your evolutionary on the whole why men can't find shit in the refrigerator.
Starting point is 00:12:32 I think that one's faster. I made that one up. I know you were so fast. Actually, because I don't know a single man that cannot relate to this, right? So I just had Jerry out there. Terrible of fine shit. I was just right out of the serum, right?
Starting point is 00:12:44 My face serum and I was like, yeah, but I know we had some in the serum, right? My face serum and I was like, yeah, but I know we had some in the back, right? And I went back yesterday and I looked on the shelf but I did the typical like, man, look, you know, like I just looked at it and go like, oh, it's not there, you know, and she goes, oh, it's there, it's on the second shelf, I said, no, I looked right there.
Starting point is 00:12:58 And she comes over with her and she like moves like one finger, just points right at one box over. Oh my god, it's a big deal, right there. And I'm like, oh my my god it's like how many times have you done that with your wife I think in the in the fridge right honey we're out of mustard no it's in there no we're out of mustard I've been looking for 10 minutes and then she walks down and like moves one product and there it is it's so pissed off yeah but Sal Sterey I mean you've heard him tell what how we're
Starting point is 00:13:21 hunters you're looking at the horizon you don't want to disturb anything so you're just looking and there's no movement. So you're like there's nothing and the gatherers. Yeah women are really yeah They're moving shit. They're like we gotta find the roots. We do detect movement. I feel like more effectively We're supposed to me If you open your fridge in a fucking rabbit ran across you would definitely see it. That's a man But other than that you're not finding anything that's inside there. Okay, we've got to be better at something. Yeah, I know, it's like our skills are gone because we don't have to hunt shit anymore.
Starting point is 00:13:51 Yeah, I know, it's like, we can't really show any of our skills. Yeah. So instead, we're like, where's the mustard? I can't find it. I can't find the damn mustard. Yeah, so, so, so, more cool of evolutionary studies. So, they did this, this test where they got women based off of pictures of faces to predict whether or not the men in the pictures were more likely to engage in casual sex versus less likely
Starting point is 00:14:18 to engage in casual sex. And then they did the same thing with men. Could they predict by a woman's face if she was more likely or less likely what a good app wow good with that happy imagine that I can predict that show me the eyes That's the casual Strong I saw those eyes that's why I'm like, and that's what she this is she looked like right before she said no I think guys always think that women are And he was just naturally that's our problem
Starting point is 00:15:00 I know she says she does She totally wants to bang. How do you know? Because she told me to move out of the way. And I could just tell. There's like a receptiveness. So the man could not predict with any accuracy. Okay. But the women could predict with something
Starting point is 00:15:14 like 80% accuracy. Well, that's because 80% of the guys would. No. No. What's the old, is it Chris Rock who does the thing? Like a guy, if a guy is doing any gesture or anything like that, he's also offering dick. So if he opens the door for you, it's like,
Starting point is 00:15:26 hey, here's the door. And do we like my dick? Or is this what you like my dick? Like that's in this? Have you ever seen that? That's a standup clip. I think it's Chris Rock who does that one. Andrew had to look that up.
Starting point is 00:15:35 Who's a comedian who goes on that one. No, no, no. So it was more or less likely. And the women were able to predict by facial features. And then the facial features included things like big eyes, big nose, long face, like facial features that are associated with higher forehead, I think, associated with higher levels of testosterone.
Starting point is 00:15:54 So testosterone is what influences that behavior. More testosterone, especially in utero, is correlated to more likelihood to engage in things that casual sex. So because of the face of the man and it displays the testosterone, it's subconsciously they're like they can predict. But I think you're what you said was hilarious. There's an app. I know.
Starting point is 00:16:16 Like seriously, you imagine that? I'm not going to approach her. Yeah, put a picture of your man in this app. It'll tell you the percentage. I think I could probably predict, you know, based on just the face alone, whether or not you'd be susceptible to joining a cult. To what?
Starting point is 00:16:34 I, okay. Well, there's something about me, a cult leader's do have a cult face. Yeah, well, the cult, but also the followers, like they just have this, like, it's like a real like, like deer and headlights kind of like, hey, and this is like softness and like, you know, rosy cheeks and pretty accurate.
Starting point is 00:16:52 It's just the same people that are in MLMs. Yeah, exactly. What's the correlation between? I feel like I'd be pretty accurate with that. They do all look kind of the same. Yeah, I think you're right on that. Hey, I have a question for you guys. Have you guys been following, I know we sold last year,
Starting point is 00:17:08 we sold off our Peloton stocked. Have you guys been following Peloton since then? I'll look at them right now. Remember they had the major, like, the one or two deaths that happened, right? So that happened following off the treadmill or whatever. And then the stock took a dive. I mean, they were, I think they were at 180 or something like that. No, no, no, so back, so back, their peak
Starting point is 00:17:27 back in December was 160, but right now they're at 180. I don't see it. Not the last year at least. But the, but the today they're at 123. So they're kind of hovering around that. You know what, stock, did you hear the news? Oh, they just came out with what? So they're going to move into the video game market. What? What? Yes. Like what?
Starting point is 00:17:48 You gotta ride the game to keep the bike to keep the game. Baby? So have you guys ever written those before? Those, I know the Bay Club has one where you have, there's three bikes and this is, I guess, and we're virtually racing. Mm-hmm. Have you seen those?
Starting point is 00:18:00 No, I, I, it's actually a lot, they're actually, for non-cario guys, I have a lot of fun when I do those. I think it's a blast. You get a buddy or yours and then you guys race through courses and you're doing it virtually, but you're actually doing it manually in person. So you know what the problem with that is? Every time they do that with video games to try and make it more fun, people, they use it at first and they stop using it because it's hard. Well, that's not necessarily true. Dance Dance Revolution is an example of that. I mean, that's like one of the most like crazy popular games that's...
Starting point is 00:18:26 Have you seen how people play Dance Dance Revolution? Yeah, do you remember? I went down and met... I don't know what they do, bro. They lean on the bar. Yeah. And they do this with their feet. They do it in the easiest way possible to do it. It's still impressive. Shit, the guy who I met, remember when I met the guy,
Starting point is 00:18:40 or Gantafi, he lost over a hundred pounds doing it and he's like one of the dance revolution I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like,
Starting point is 00:18:51 I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like,
Starting point is 00:18:59 I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I was like, I. It's definitely- Well, I don't know. I think there's something there that for people that aren't prone to go into a gym. I just think there's such a big population of people
Starting point is 00:19:11 that would never do physical activity. And I think that might be an introduction to something where like, oh, well, at least I'm in a video game. I'm trying to compete. How about this? I mean, how about the fact that after mom rides it at 5 a.m. for a half hour hour It sits there all day long, but now, you know, little Timmy can come in and play video games on it. I mean now it's
Starting point is 00:19:32 It's not like if you want to play video games. Is he gonna pick the peloton? I don't know if it's necessarily gonna be like I don't know all they said is they are moving into the video game market I think it would be pretty naïve of them to only make bike riding games out of it. I mean, you could just use the monitor for a game gaming. So maybe some of the games include the pedals and stuff like that. Maybe others come with a controller that you play. Well, that would be brilliant. Well, I mean, it wouldn't be that much more difficult to make it connect to a monitor off the bike. I don't know. I know you can squivel it around because Peloton's moved into like weight training also. So you they have now parts where you can weight train and then you can turn it around
Starting point is 00:20:09 with your little weight set and follow your coach train. Well, that's interesting. I mean, if it is successful, you might see that really kind of blasting all over the industry in terms of the people trying to do video games with massive. I know. I'm trying to cast it up here. It's not casting, but it's called Lane Break. And what it does is it prompts users to change their cadence and resistance to meet various goals and to control an on-screen rolling wheel. Okay, so it's so it's interact with the game with that. Okay, so do you know that's what that's where a peloton story.
Starting point is 00:20:37 That's peloton. Okay, okay. So, and I wonder if peloton already does this. Do you guys know if they organize like big marathons or big races where people can sign up virtually and compete? I would imagine. I'm sure they would. I mean, I know that the way my friends use it,
Starting point is 00:20:52 because I have quite a few friends that have, four friends that have Peloton. And they all, they all meet up all the time. So it's like, you know, they meet each other at six a.m. Now that makes sense. When you're heating up with friends, that makes a lot of sense. Oh yeah, I think that's how it's drawn.
Starting point is 00:21:06 Does it like real competitive where they actually, well they're out, you know, and the GPS track, like their runs and then somebody else comes in and tries to beat their time and all that. So I'm sure they could use that same kind of formula. Were you guys with 24 hour fitness when they did the, the triathlon competitions? Yeah, that's what I remember what people swam and ran.
Starting point is 00:21:26 I shared the story of that was that when I've kind of figured out that I was naturally good at swimming. Never being coached, never really doing it. That was crashing up. Yeah, you could have been so like you probably could have been like, Paul at that time when I did this competition, I was like, me headed out. was 2 35 no cardio guy like just eating everything inside just puffy face and I get in a pool and I beat the Ironman guy in the Navy SEAL dude and everybody was like damn you're
Starting point is 00:21:55 gonna fast the pool and I'm like I didn't know I was I mean I was trunks my gauge of how fast I was was beating like my little sister in the pool you know I'm saying like so when I was growing up swimming, I didn't go, I never got into racing. I never was in an Olympic pool and race. And then the other time was with you guys. Yeah. When I race those guys at Bay one and I lost. And then I was like all discouraged because I was talking to you.
Starting point is 00:22:16 Well, close there like D1 competitors. Yeah, they pulled on D1 guys at Arizona state that were, that were swimmers and I was like, okay, I felt a little bit better about losing to those two guys, right? So I make you sad that you're Yes, I make such an athlete that you tried to just sink in the water. You didn't do the one sport. You could have been great at I'm devastated over that the fact that I have no training whatsoever in that and then I had the ability to get in there and just hang Tells me that if I were to apply myself like everything else that I've gone after in my life
Starting point is 00:22:43 I would think I would improve. So, I mean, I can't imagine what I, and when you think about, I mean, my body is literally, I have this tiny little waist, I have narrow thin legs, I've got a wide back, I have a really long, long, long, long, long, long, long, long, long, I mean, you say duh, but I didn't learn all that stuff until I was 20 something years old in the personal training.
Starting point is 00:23:01 Is that because swimming just wasn't the cool sport? So you know, it's like where I grew up in rural towns So you have pool. Yeah, it was like soccer was the option like that was about to one of the few sports I couldn't even play basketball to move to a little bit bigger town were basketball that they had enough kids They could play basketball so they definitely didn't have a pool and my junior higher elementary school that I grew up in Wow, yeah, so I didn't find out till way later. Wow. I'm terrible at swimming. Yeah, I swim like a rock.
Starting point is 00:23:28 Dude, well that's why like Hawaii was because, I don't know if it's just because it's so salty, the ocean, like I was like floating. Yeah. And I never float. High body fat. Yeah, it's just gonna say, it could be that. It could be, it could be 30% body fat.
Starting point is 00:23:41 I mean, that's the case in happened. He's always trying to be the salt. You know the salt, honey. Lift him, he's always trying to be the salt. You know the salt. How he lift him, yeah, did. That's all. I'm saying that in like a movie. Yeah. Oh, it's worse salty, man.
Starting point is 00:23:54 Super salty water. Yeah. Yeah, fuck off. Hey, speaking of salt and water, have you guys, do you guys know anybody that's ever been to like the deads? Is it the Dead Sea? That's the moment anybody that's ever been to like the deads? Is it the Dead Sea? That's the moment.
Starting point is 00:24:07 It's like full of like super, super salty. So I had an aunt that went out. Can't say I do. So anybody who's been to the Dead Sea. Okay, so it's super salt. I don't know how much more salt. Sure. There's more salt there than there is somewhere else.
Starting point is 00:24:19 I don't know what the reason is, but I know there's so much that there's no like life in it. Like it's so salty that it's, it's dead sea, right? Right. So I had an ad, this is a true story. If you go out there and you, you'll flow on top of the water and it's just 280 parts per thousand. So that means nothing.
Starting point is 00:24:37 That is eight times saltier than average water. Okay, so eight times more salt than, I guess the ocean. Okay. So I want to get in your pee hole. So I had, oh my god. Hey. Hey, hey, hey. Is this from last night or is this?
Starting point is 00:24:51 Yeah, I just, you know, that's first thought that comes to mind. So my aunt went there with my uncle and she floated and couldn't get her feet back down. She was stuck. She was literally stuck floating that much. That's how much. Wow. He had to go out there and walk very carefully
Starting point is 00:25:07 because if this feet went up, you would've got stuck too. And then he kind of pulled her down. I guess that makes sense because the only time that I felt something to compare that too was when we do the salt bass. Oh, you're talking about the em, and we need salt. Yeah, no, no, no, the float tank.
Starting point is 00:25:20 Oh, float tanks. Yeah. How much salt is in a float tank? A lot. Let's compare. So that was 280 parts. Let's see what the float tank is. Because you do. You were like on the top. Yeah. And you couldn't sink you. I mean, you have to like force your legs down or arm down to touch the bottom. That's true. I remember that. Well,
Starting point is 00:25:35 yeah. Did I tell you guys that when I over six sets, besides and tell us how many parts though, for some. Yeah. We need you to convert there. Well, after you guys derailed my, I was actually gonna go into basically why, like, Viori, Oh, this was commercial, a rash guard. Yeah, it was my attempts to kind of bring it in. I love to hear it. To the fact that I was, I didn't know and found that Viori has rash guards.
Starting point is 00:25:58 And so I bought one specifically for Hawaii because of my white skin and everything else. And it was awesome. It was like, Viori has rash guards? Yeah, they have rash guards white skin and everything else. And it was awesome. It was like, do you already have rash cards? Yeah, they have rash cards for men and women too. I didn't know that. I only got one too, so yeah.
Starting point is 00:26:11 So that was cool. I mean, that was cool. Well, they look cool, are they stylish? Or what? Cool tight and pull them up, Doug, can I see them? I wanted to see them. Sorry, we're making to go left, right over here. But I'm actually really interested in this.
Starting point is 00:26:21 And I like to wear rash cards when we wakeboard and stuff like that, not that I've done that anytime recently, but it's like a compression shirt, right? Yeah. You like to work out and then walk around a little time. Yeah. No, I don't want to keep spraying my stuff. There's chemicals and everything too. And I know like Zinc and also of course, like, you know, covering myself with like pasty white, you know, substances. So you're the full, but like dorky, I'm not trying to like, you know, be the Zinc
Starting point is 00:26:44 kid out there, like, you know, glowing instead So you're the, like, dorky, I'm not trying to like, you know, be the zink kid out there, like, you know, glowing. Instead, you're the dad that's got the lovely shirt on the floor. You know, like, I waited till like, I was like doing excursions like I was on the boat and like doing things instead of like, I'll take my shirt off when I'm like at the beach
Starting point is 00:26:58 and like, you know, be the lord of the person. But, no, that's like a big trend. Like, there's people that just wear shirts now, like, I used to wear rash cards all the time, would you remember us, TZD? To work out. Or to work out.
Starting point is 00:27:10 Or like, do you jujitsu yourself? Yes, that. Yeah, they're great to grab that. That works, but they're great to grappling. So I wonder if, if you were, would be an option for that. I mean, it's just a short sleeve, those not long sleeve that I got. Yeah, rash cards are great for grappling
Starting point is 00:27:22 because they obviously cover your skin, they like, I like to move. So, you know know t-shirts can be loose and stuff like that. I actually had Jerry send a dog a review that was sent over to me for oh is that the rash guard right there? It doesn't look like a rash guard. I know it's just like a tight shirt basically it's like an underarmer kind of is it fitted as tight as a rash guard because rash cards are normally like it's fitted. Okay. Oh yeah that looks that is stylish. Yeah. Oh yeah, that looks, that is stylish. So yeah, you got me into, by the way, I know you're making fun of me. You're the one that got me into working out in compression pants.
Starting point is 00:27:51 Yeah, and I like it. I do too. And I told you guys a study show that it's like it improves performance. It improves performance too. It improves performance too. No, I wear shorts over it, dude. Huh? No, for sure.
Starting point is 00:28:03 I have to throw it out there though. Yeah, no for sure. No, I'm sorry, I'm not going to wear. No, for sure. I have to throw it out there. Yeah. No, for sure. No, I don't, that's, I'm sorry. I'm not going to wear impression pants and no shorts. Yeah. No, I don't need to see no moose knuckle. It's a Viori sent. I had a guy who I was talking about. I think I shared on my story like a, the latest outfit of Viori that I was wearing. It's actually these new pants that I'm wearing on now that I really like. Let me see. These are the ones that we, they got sent before we went. Stand up, show the camera. Yeah, it's two around.
Starting point is 00:28:26 You see this real quick. See, or work it with me. Oh, wait, these are nice. Look at that. Watch out. You don't need to be weird about it. Just do normal stand, but I gotta be weird. You just gotta stand.
Starting point is 00:28:34 He does, body building clothes. I know, hey, he actually, he almost got a thing to do. He did. He did. That's what he wanted to do. That one clothes where it's inside. Where he waves his hand. Yeah, no, I like.
Starting point is 00:28:44 I forget the name of these ones. Maybe Duckie looked that up also. But, like, six windows open. You got lots to do over here, Duck. Well, we're trying to fix your search history because it was been pretty bad for the last one. I know, I know. Thank you.
Starting point is 00:28:57 I appreciate it for this is a little better. No, but read the, I got a cool review that I was sharing those pants and then a guy messaged me and was talking about how great Viori is and he's been buying their stuff for a while and they're very much so like the Nordstroms direct consumer, Athleisure, where I love that. Customer service is ridiculous. Yeah, this guy's name is Lance.
Starting point is 00:29:19 He said, I just wanted to let you know about the customer service experience I had from Viori recently. I had the seam of a pair of core shorts that was about a year old start to become unraveled. It was right at the pocket seam. I emailed their customer service about it. They responded the next day asked for some picks. He sent the picks in.
Starting point is 00:29:39 They responded that they would send a new pair and about a week later he had a new pair. A year old shorts. That's right. And they sent him new. A year old shorts. That's right. And they sent him new pair. That rad. Yeah, that's insane. You only get away with that if your quality is excellent. Is that good?
Starting point is 00:29:52 Yeah, because you know that part of it happens. You can't do that if you're target. They would lose so much money. I like to see you try. On that kind of scale. So you don't know the names of those. I like those. They look like the joggers, but they're different.
Starting point is 00:30:03 I want to say, I want to say Pronto joggers, maybe. I'm not sure. Let me look here. Yeah, go down a little bit further. I know they're down a little ways. But they're, so they, when they gave it to us, so there are deal now, I don't know if you guys know this. So when we get the outfits from it's like every quarter,
Starting point is 00:30:19 because I think that's when they change the, the new stuff comes in. So when they sent this over to us before we went and did the opening, no, it's not RIP stuff. I think it's pronto, the pronto joggers. Keep going down, keep going. I really like them though. So the Sunday joggers have been like my go-to
Starting point is 00:30:34 since we started, it's my no, I know Justin likes RIP stop. I like the Sunday joggers. I've been making the meta joggers. Yes, meta, thank you. Sorry, not pronto, it was the meta joggers. Where'd you get pronto from? It's the Ponto, by the way. Ponto? Yeah. They have Ponto. Oh, Ponto, not pronto. Yeah, meta. Thank you. Sorry, not pronto. It was the meta joggers. What did you get pronto from it's a Ponto by the way?
Starting point is 00:30:45 Huh, yeah, they have Ponto. Oh Ponto not pronto. Yeah Like your name though. Yeah, come on. You know me The fact that I was that close I think it's pretty good Yeah, the the the main the meta-pants meta-pants are the pants that I'm wearing right now that I really like so they're They've now become my favorite of the Sunday joggers. They're like just they're like a lighter, they have kind of a stretch material to them real lightweight, breathable. I saw them in Kauai. When I was, there was like a little shopping center that I went to to find because my son needed a pair, another bathing suit. So I went to the shopping center and these are like small Kaue shops and I saw a Viori at several of them.
Starting point is 00:31:25 They're exploding. Yeah, yeah. That's at such a success story of a business, especially during COVID, they did very, very well. So, to test them to their quality and customers. So, I have something that I want to ask you about since this is... Yeah, it's more your wheelhouse, I think of topic. But I saw just, I read an article this morning
Starting point is 00:31:49 that California is now going to be the first state to implement the universal income. I think it's 500 to a thousand dollars, I wanna say per family, and I don't know. Now this is based on income though, right? They're not getting me to everybody. Of course. Yeah. No, if you're under a certain if you make under a certain amount per household You will now start receiving and I and I also think if it matters if you have kids or not So I don't know the exact specs of like what is universal basic basic income, right? Is that what the UBI?
Starting point is 00:32:21 Yeah, is that what's called right? UBI is the, and it's Andrew Yang is one of the guys who's been, who's been championing it for a while now. I know that was he was trying to run on his presidential campaign was trying to run on this, right? What is your thoughts on this? They were, okay, by the way, too, they've done, they did a test run of this in Oakland for the last two years. And in Oakland, I wanna say they did
Starting point is 00:32:44 and Duncan made a fat check me. I think they did like 300 and some people had to obviously qualify for this. And supposedly they had a lot of success. Now, they're measuring. How do they measure it? The way they measured it was like people, how much money they saved or where they spent the money.
Starting point is 00:33:02 And so what they got back, because the theory was like, oh, will these people just go blow it on alcohol or just spend it on worthless things, right? But the people that responded, that received it, the things that they did with it were, oh, I was able to get my son, his cleats for his football. And so the response that they got from this was very, very positive.
Starting point is 00:33:25 Now, is that a true measure of, because the people that are skeptical of it are saying that that's not enough to prove that it was successful? No, so the challenge with small samples like that is that you can monitor them and they know they're a part of a test and you're watching them, you know, 300 people, right? Yeah. When you start to really expand it, then you start to run into problems. Here's the issue with UBI. The issue is if it's in replace of the bureaucracy that we have, that's used to administer our current, you know, welfare. It's not that it's in additional to. Right, so it's just more, it's just more throwing more money
Starting point is 00:34:07 at a problem that money's not fixing. What they should do is eliminate the pure kiss it. Because for every dollar, here's the thing that a lot of people don't realize. For every dollar that we pay in taxes that goes to helping people with housing or money for food or education or whatever, for every dollar we put in,
Starting point is 00:34:25 the person only receives something like half of it or less because a huge percentage of it goes to the administrative cost and the bureaucracy. There are so many state, local and federal employees and bureaucracy that is tied up with all that garbage. So it would make sense to cut that, which now saves a ton of money. Yeah, but do you think?
Starting point is 00:34:46 And then give people the money straight up as a check. Yeah, because yes, some people will probably spend it poorly, but some may spend it. Now, do you know if, because I didn't follow the presidential race that much, and I don't know, I've only listened to Andrew Yang talk a few times about this. I haven't heard in great detail.
Starting point is 00:35:02 Now, is the idea that they roll it out, they prove that it's valuable and it works well. And then start to take away from welfare, or do you think the ultimate goal is to keep them both running? Do you think that's what it is? No, think of it politically. Okay. You have, first off, you have a governor who's getting ready to get recalled. Yes. Right. The last like fear tactic. Yeah. So he's given shit away, like left and right. And can you give people free stuff and then take it away later? Good luck doing that and staying in office.
Starting point is 00:35:32 I don't think so. Not because then the argument becomes these people are depending on it. How are you going to take this away? It's just more California is bleeding residents for the first time in history. We've got a lot of problems happening in the state with homelessness, with costs of housing, with just lots of issues, right? Yeah. So you know, you want to attract more people, you give them start giving free money, you want to keep yourself from getting
Starting point is 00:35:57 retalled, recalled, you give them free. So I want to go back to the fact that they said that Oakland was successful so that they said that it was successful, so that they said that it was, what do you think, what do you think is gonna go wrong with it then, or what do you think is gonna be the repercussions of, now it's $35 million that these people are gonna be able to pull from, right? So that California was approved for $35 million,
Starting point is 00:36:19 and it's a monthly basically stipend that these people get. My thought, the first comes to mind, I mean, is that all it will really do is just raise everything up a little bit, like, you know, now milk will be 10 cents more expensive. Now this is- I think you'll have a nominal effect on inflation
Starting point is 00:36:33 because it's not just printed money. So it's money that was existed. The truth was printed already did that. Yeah, that's what'll cause the big inflation. I'm not worried about the inflationary effect of it. I think that'll be minimal. All it's gonna do is you're just now increasing the burden of government.
Starting point is 00:36:52 You're spending more, we're gonna acquire more taxes as a result and you haven't cut any costs. And how are you gonna possibly reverse that in the future? How do you prove, you know, it's funny. We did this whole like war on poverty. I don't know how many decades ago. Poverty was going down tremendously before that. After we started that war on poverty,
Starting point is 00:37:13 it's flattened out. Are you talking about the new deal? No, not the new deal, but stuff afterwards. And what it ended up causing, it did cause generational effects where people were kind of dependent on that. And the bureaucracy never goes away. You know what the problem?
Starting point is 00:37:27 One of the big problems with these big government bureaucracies is, if they don't spend the money that they're allocated, so let's say that you create this bureaucracy to administer child care. So we need people need child care, we're going to take taxes, and we're going to give people child care. And now we've got all these people working in the state that are going to administer it and control who gets it and whatever Here's what happens if they get let's say they get 20 million dollars
Starting point is 00:37:48 Here's your 20 million dollars to administer and you know to work with child care and then they come back at the end of the Year they say we only needed 10 million dollars They're gonna cut their they're gonna cut their budget But if they come out and spend we spent every dollar of 20 million we need more they get more Yeah, so it's it's it's in the best interest of the bureaucracy that it runs it to spend every damn cent and to always need more money and never save money. And so that's just what happens.
Starting point is 00:38:14 It just blows the hell away. Well, my buddy and I got into it about this because he's 100% for it. And I'm not against it, I'm skeptical about it. And what I was skeptical about it was, I think we can all agree that there's definitely a percentage, whether that's 1%, 50% or 90% of the people that it will motivate them to do nothing.
Starting point is 00:38:33 There's definitely the mom who's working two jobs, has three kids, busting her ass, barely getting by, and this is gonna be just enough to make sure her son gets cleats for football and it's gonna be maybe saves to make sure her son gets cleats for football and it's gonna be maybe safe safer and rightfully so and you love to hear that and see that happen. But there's also gonna be somebody
Starting point is 00:38:53 who's like living at home with mom still, you know, and maybe I'll work, maybe I won't work. She takes care of me anyways. I can collect this because I'm 30 something years old and still live at home and I'm gonna collect this money money and it's not going to go out and get a job. The my question is, is it going to be a greater percentage of people that are going to be help from it or will it be a greater percentage of people that will manipulate it? I think no matter what, when you're giving free money or free services to people, you're
Starting point is 00:39:21 going to have both elements of that. No matter what. Right. The challenge is, A, do we do it? I think at some point, there's a level that we should probably do something. But B, how do we make it as efficient as possible? How do we make sure that every dollar we put into it goes to that person and not to this bullshitting?
Starting point is 00:39:40 I'll cut out all the administrators. 100%. That's the issue. So, I- And truth is, that's not possible though. Well, it's possible to cut a lot of it. I mean, if you send the checks directly. Yeah, and that's, now here's the thing.
Starting point is 00:39:51 You talk to people who are super supportive of all these government welfare programs and you tell them, fine, let's cut those programs and just give them a check. They're against it. No, I don't wanna do that. Why? Because they're jobs wrapped in.
Starting point is 00:40:03 They are tied to the bureaucracy and then they'll come up and say, well, these people don't know how to spend their money. We'll spend it better for them. It's all about control. I think, give them the check, but cut the cost. If anything, we'll spend less taxes. They'll get more money, have more freedom with that money. You'll get more free market effects from it. Yeah, then how do you decide who gets it, though? And how do you, then how do you still manage? Negative income tax. Yeah. I Friedman put together a negative income tax plan that I think was as good as
Starting point is 00:40:29 you're probably going to get, and nothing's going to be perfect. So essentially, it's a scale of how much you get depending on your income, and then that's your money. And then you can spend it on, it's like school choice. It's just like this. Instead of telling the parent, you have to send your kid to this shitty school that you live in their district. You say to them, here's your voucher for public school. You can pick any public school and take your kid wherever you want. That would create great pressure on underperforming schools and good schools would just expand, right? So.
Starting point is 00:41:00 Now let's see opposing argument to why that's a bad idea and why we have it. School choice. Yeah. Oh, the opposing argument is always a 10-year. Yeah. Oh, but we know what's better. Parents don't know what's good for their kids. The good schools we get to packed and the bad schools will, well, of course, my argument is, well, then the good schools will expand and the shitty ones will disappear. Yeah. And they'll have to do a better job, but it's all about control. They want the control, and that's what you gotta look closely, that the government giving you the money, more often than not, isn't about helping you, it's about controlling you and controlling your vote,
Starting point is 00:41:33 because why wouldn't they just cut the bureaucracy and give you a damn check? Next time you talk to somebody that's in support of this, why don't you tell them that? Tell them that, say, oh yeah, I'll do it, why don't we just cut everything, and instead of having welfare and housing support. Well, the problem with that is that the them that say, oh yeah, I'll do it. Why don't we just cut everything and instead of having welfare and housing support. Well, the problem with that is that the people that would,
Starting point is 00:41:48 like, I'm assuming if I were to ask my buddy that, he would say, okay, I agree, we should do that, but it probably won't get done that way. I would love it if he would say that, but you would be surprised. I don't think I'll finish it. I don't think I'd be that surprised. I think I know him well enough to know that he would agree with that.
Starting point is 00:42:01 I don't think he's pro the bureaucracy. I don't think he's pro growing government. I don't think he's pro growing government. He's pro helping people. And if this is the best way to do it, and if it's a net win, he's willing to take it. So in other words, if it's 51% of the people, it changes or saves their life. And 49% of the people take advantage of it,
Starting point is 00:42:19 stay home in our lazy. He still looks at it as a net win. Yeah, I would hope so. But look, here's a deal. I bet you if a conservative politician presented it the way I'm showing, hey, we're going to save you money in taxes and we're going to give money to people and cut all this bureaucracy because it'll make government smaller. I bet you would get support from conservative voters and I bet you would get opposition
Starting point is 00:42:43 from liberal politicians because the liberal politicians are really supporting the bureaucracy and then what they'll come out to say they'll say but we're going to lay off all these government employees that just want to help people. What are we going to do with these 30,000 people that we're going to cut their job? Whatever, that's the position they're going to they're going to come at it from. But no, I would support it if it cut things, but I wouldn't support it. If you're just throwing it on top of everything else, I think it just becomes more of an issue.
Starting point is 00:43:11 Do you guys know who Laina Bloom is? No. She is the first transgender cover model for Sports Illustrated. I see that. I did hear about that. Did you see that? Yeah.
Starting point is 00:43:23 Now what, it's so interesting move on sports illustrates. I am so curious to what happens. I mean, of course, there's people in uproar and they're consumers. I'm gonna tell them if they like it or not. I mean, what's the demographic? It's gotta be, it's like our generation, like it's primarily men, but also like a younger generation
Starting point is 00:43:42 of men, it's, I mean, how many women are buying this magazine? Okay, so, and again, I have no stats to back this up. Maybe Doug can look up how many people or what percentage of sports illustrated subscribers are men versus women. I would speculate that 80% are young boys, right? Yeah, teenage to 25, and then maybe like you said, Justin, our generation of men that were around
Starting point is 00:44:06 when it first was created. So I find it really, really interesting to take a move. Now, have you seen the pictures of this person? I just a cover. Okay, so if you didn't know that they were transgender, would you know? Oh, she's close. I wouldn't be able to.
Starting point is 00:44:19 I wouldn't know. I mean, not from the picture, not from the main picture. So I mean, without, if you didn't tell me, right? Yeah, like, you know, because I know you can, like feminine look for sure. Yeah, so I think that them saying it out is them trying to make a statement. I don't think you, I don't think they said anything.
Starting point is 00:44:34 It would, obviously, anyone would be able to tell. But the consumer will let them know if it's good or bad, you know, for them, right? I mean, do you have, you have a theory or an idea once you think it's going to happen? I think, do you have a theory or an idea once you think is going to happen? I think they're gonna sell a shit ton of them. Not because people, just because of the controversy. Yeah, we have a here we go.
Starting point is 00:44:51 Yes, it's just such a formula that all these big companies have been. Yeah, so the average age is 37 for sports. I knew it. Oh, good. And 77% male. Yeah, I knew it was older. Yeah, but I feel like that's even worse in their favor.
Starting point is 00:45:05 Maybe. Average age 37 and 77% men. Boot controversy sells. That's why they would, I mean, think about it. Well, that's why I find this interesting because I think that because, I mean, we're talking about it now, how often do we bring up sports illister?
Starting point is 00:45:19 Never. So now all of a sudden, we're bringing awareness to it. So right away, we are going to maybe bring awareness to tens of thousands of people that weren't even going to pay attention to it or now going to pay attention to it. I think they're just trying to get relevant again. Yes, 100%. Sports Illustrated.
Starting point is 00:45:32 That's what I was saying earlier. We were everybody's been sleeping on that. Sports Illustrated, I guarantee you their sales are shit compared to what they were when we were in the 90s. Even all print. Yeah, all print's been pretty much irrelevant, you know, since we went digital. Any swimsuit, anything. Pornography so easily accessible.
Starting point is 00:45:48 Nobody gives a shit about me. So you think so that, so your your theory is there's a couple smart, smart executives that are sitting in a boardroom and they're like, Hey, we are drowning. We've been drowning for last few years. Let's drum up some controversy. What is something that'll be controversial? They get people talking about our magazine again.
Starting point is 00:46:07 I got an idea. Did they reach 100%? Let's piss off at 77% of our subscribers. I think they're gonna piss them off or not. I think they're just looking for news and controversy to sell more. Didn't they do a cover, not that long ago, of like the first plus size model too?
Starting point is 00:46:22 Yeah, I wonder. No, it wasn't sports. It was actually in the first magazine that model too. Yeah, I wonder. No, it wasn't sports. It was actually a shape magazine that did that. We talked about that. It was shape magazine put out the plus size model as the cover. It's not sports illustrated, did it too? Well, I don't know if maybe they did something
Starting point is 00:46:34 I don't know where I'm unaware of, but I know the big one that made the news that we even addressed and talked about was, it was a yellow, either Cosmo, it was Cosmo or shape that had the plus size model on the, and it said that this is health. This is health, yeah that was the example. I remember that, which was,
Starting point is 00:46:50 but I don't know if it's supposed to. I don't know if it's supposed to. Yeah, I found it, 2016, they did a plus size model. Okay, okay, but actually good though. Yeah, right, that's plus size. I guess, that's not bad. Yeah, I think they're trying not to be relevant. Yep, okay, so I'll give you guys an example.
Starting point is 00:47:06 Remember the maximum, remember maximum, how popular that was when we were younger? It's like all but gone. It doesn't sell shit. Yeah, they moved, I know they moved digital, I don't know what, so I don't know what these companies have done. I can't imagine that they've stayed this entire time
Starting point is 00:47:22 and relied on their digital print as their main source of income. You got to think, I mean, they're print as their main source. I would think that they've gone digital and made some scripts. Oh, yeah. Because I mean, where can you get it? It's a sort of like an airport. Like, that's like the only place left for like these magazines to live and nobody's buying them. No, I can't imagine that anybody's interested in any of those like magazines.
Starting point is 00:47:45 All the publications that we're selling sex when we were younger are gone. Well, because it was like taboo a little bit, you know, back then. Now it's just like we're just inundated with. I mean, they're not though. I mean, they're still in Instagram. We're so straight. So this is the way they still exist. They're so weak compared to what they want. I mean, that's your opinion based off of what you think you see. No, I know for a fact. Look at Playboy. Playboy tanks.
Starting point is 00:48:08 They tank. Like they used to be an empire. They were like, oh yeah, but where are we? So what I'm curious about and where I'm trying to debate with you about this is like, I don't know is behind the scenes decision. I mean, how many business moves do we make that people have no clue about, about mind pump? And it let's say all sudden, digital programming falls off the cliff and everybody said oh my god a bit mind pump is taking and they're not making any money anymore i would just i would chuckle and say let's
Starting point is 00:48:32 just one part of how we monitor sure i'm sure so how do you i mean something that's that massive is for so sure i would hope has some executives have smarter smarter than we are that is gone okay this this whole print thing is heading in this direction. Let's pivot into this. Yeah, they tied into actual swimsuit sales and all that or is this just like the... Look at that, playboy magazine closing down for good. I mean, they're done. You know what the biggest indicator was when Doug showed
Starting point is 00:48:56 the average age, 37 year old male is the average age of sports illustrated reader. Yeah, that's your dying. If your business is that, you're dying. Right, as a subscriber to the magazine, but where I'm trying to go is like, what makes you think that you don't have, you know, MP investments, or they don't have something else
Starting point is 00:49:14 that they're monetizing and that they, you make that much money as Playboy, or as Sports Illustrated, I would hope you didn't put all your eggs in one basket and think like magazines are gonna be the thing forever and not start to branch out into other. I don't know, what is sports illustrated on? I don't know, that's all I'm doing.
Starting point is 00:49:31 My point is that I'm not gonna just discount it as a business and say like it's going, it's done. Well, I know that the magazine part and the digital sport, I have not gonna argue that. Even their digital swimsuit stuff is probably tanked compared to what they're your old publication used to get or whatever are you googling away over there Doug trying to find out what's going on with them Yeah, you're making me work hard. I know I'm sorry. I'm sorry. I didn't know that they're
Starting point is 00:49:56 Ernie's a level thing deals doubled through licensing deal boom Well, no, I sure but the magazine and and their swimsuits. I'm not arguing that. You, you, you shit on sports illustrated as a company and I'm just, I'm just, specifically, I know what you meant, but that's what I'm saying. So what? So what? It's a pivot. So what? There's, there's something we are doing today that is probably making us very good money that will not be making us good money in 10 years from now. If we're good executives, it won't, it we won't skip a beat. So my point, what I'm trying to say is,
Starting point is 00:50:28 what they did with the swimsuit edition, is like the last screams of death. Or just absolutely brilliant. They've got other parts of their business that's growing and scaling, and it's just about bringing attention to them by causing controversy. And now tons of people are asking the same damn question
Starting point is 00:50:43 that I'm asking right now is that, wow, how is this company? Magazines are dying. They do something controversial to that we got to think 80% of their readers are not going to like. And how is that going to benefit them? Oh, well, they have licensing deals
Starting point is 00:50:56 and they have other things that they monetize. And now that 70% of the people that weren't even thinking about them, I'm not talking about them. So they know it's dying and they're just using it to get attention to the versus. Right. I mean, I wouldn't argue with that.
Starting point is 00:51:07 Right. Right. I mean, just a thing of like, again, use our business example. 90% of the revenue that we were making was through digital programs online. Five years from now, that completely becomes obsolete. But we had already pivoted five years ago to coaching trainers on how to be better trainers. And that's become the number one revenue stream. We decided to do something controversial
Starting point is 00:51:25 to tank the fucking program sales, because we don't care, it's already tanky. Just to draw attention. Man, CrossFit. Yeah, yeah, yeah. Right, hey, no great example though, right? We do something that is so out of left field that people would never think that we would do.
Starting point is 00:51:40 That's cardio. To get people talking trash about the business and who we are, what we're doing, and all that really does is bring more eyes and attention on potentially the other things that we're doing. So I would not be surprised if sports illustrious done that, I would not be surprised. If Cosmos done that, I would not be surprised.
Starting point is 00:51:56 If Playboy's done that, if you have good executives that are running the company, I would imagine they've done this. Yeah. Hey, real quick, I hope you're enjoying the podcast. Check out Serenity Kids Baby Food. This is food for your kids that's healthy. Made with things like grass fed beef, bone broth, vegetables, it's healthy baby food that your kids will love.
Starting point is 00:52:15 It'll make your kids healthier, smarter, and grow up stronger. So head over to myserenitykids.com. Use the code MP20 for 20% off your purchase. All right, enjoy the rest of this podcast. First question is from Jay Hothi. Is there a different way to train for wide lats versus thick lats? Oh, with versus thick lats.
Starting point is 00:52:38 I think a better way to board that question would be train for a wide back or a thick back. Yeah, you're right. I would then say thick lats or a wide lats. Yeah, because the lats are not going to change. Now the lats grow when they shrink, right? So if they grow, they're going to get thicker and wider. But when you're looking at back with,
Starting point is 00:52:56 you're typically talking about the lats. So if you were to look at like an anatomy chart of the back, the lats kind of come up and attach up in the top of the arms and they come all the way down and attach up along the spine and there's these really big, kind of wing muscles that are, you know, they kind of, they give you the width look. Right. Because when you think like, Ron Boyd's erector spine, it would be more like a thick back. Yeah. Ron Boyd's mid-tropesious erector spine, that's what's going to give you
Starting point is 00:53:24 that kind of thick looking dimensional. So I like this question though, because I remember the the the the bro way of explaining this like I had buddies that would train like this where they would do all their lat exercises narrow grip. So because they were in theory we're trying to make their lats thicker that day or they would go all wide grip
Starting point is 00:53:44 because they're trying to go with. And the way this is worded is probably somebody who's been either told this or is thinking this. And I think that's just the wrong way to look at it. It's like developing your lats 100% is going to make you wider looking, right? Because the lats run on the side of you like that.
Starting point is 00:54:00 The muscles that I think will give you more of a thicker back look would be attacking things like your rhomboids, your traps, your rectus, banana. Those are the muscles that I think are gonna give you more depth. Yeah, so typically anything that's like a pull-up, a pull-down, you're gonna hit the lats much more directly. Things like rows still work the lats, but you're gonna get more of those mid-back muscles, deadlifts, right? Lots of those mid-back muscles, lots of the erector spinae. And it's funny, through the years, I now am able to really tell
Starting point is 00:54:32 with decent accuracy if someone does a lot of rows and dead lifts versus if someone does lots of pull-ups. And you can see it in their back, you really can't. I remember years ago, there was this guy that would come into the gym and he was just a pull-up machine. And he had these really wide back with these kind of hanging lats, but he did lack some of that thickness. Yeah, he did lack some of that upper back thickness. Then there was these power lifters that I knew that lacked the width from the lat, but they had such thick, deep looking backs.
Starting point is 00:55:04 So really for full development, you wanna kinda do all of it, you wanna do all of it? Well, that was the biggest thing I saw into Justin's point about the director's spinae. It was, man, when you guys pushed me to lift heavy deadlifts, I had never done that in my life. Like I'd deadlifted, but not heavy. Like not singles, doubles, triples, lifting,
Starting point is 00:55:21 or even under five reps, it was always something I did, light weight. I did them at the end of reps. It was always something I did lightweight. I did them with the end of workouts. I was never trying to push the weight with deadlifts. And I remember, and I gotta go back because I know you've referenced it so before and after. Oh, that before, that picture before and after is so telling.
Starting point is 00:55:35 And all the only difference is literally, and I actually threw out like all of their back exercise, all I did was deadlift. And so to see the difference, now you got to remember that I got 15 years plus of before that of doing all kinds of lap pull down and pull ups and all the traditional type of, you know, lap and back exercises. The only thing I wasn't doing was really focusing on deadlifting and what that could do for my back. It's also why I'm so defensive when I see the trainers that try and shit on deadlifting as a back exercise, because nothing gave my back a fuller, thicker, better look than that.
Starting point is 00:56:10 I mean, and that was one of my early critiques from judging was when the first judge saw me, it was like, oh, you could improve your back thickness and I went after deadlifting and it totally changed the look of my back. Yeah, it's funny. When you see like strength athletes, like powerl lifters, make the transition to bodybuilding, you often will see the issue of back width.
Starting point is 00:56:30 So they oftentimes have to then focus on really getting the last develop, but they don't lack thickness. They've got really, really thick backs. Oh, our buddy Ben Pollock is a great example of that. Yes, I mean, he is just a thick, thick suit. But you can see that he's having to work on the width to bring that kind of bodybuilding, you know, that flared, lat look or whatever. So you got to do them both, but as far as the
Starting point is 00:56:50 lats are concerned, you develop them or you don't, and when you develop them, they'll get wider and thicker, but you want that mid back that canal down the spine where it dips in because everything's real thick, deadlift and row. Yeah's the kind of that heavy lifting where you're just in that isomestor contraction of stabilizing your spine. And now this is where on the topic, if you want that yoke where it's like the traps and upper back, like do your high pulls, your cleans, your farmer walks. Oh yeah, you ever run into an athlete that does just lots of cleans and high pulls. They're not really focused on aesthetics.
Starting point is 00:57:30 They're just trying to focus on getting really good at cleans and high pulls. And what do they always have? Super thick, like upper kind of trash traps. I noticed that from training with Justin, I was training with him, because we were building the app while I was also competing and I would get workouts in with him and I would do a cleansed oppressors.
Starting point is 00:57:48 So, and I remember I went a good salt, I would say a good salt six months to a year of no more traditional shoulder presses. Anytime I shoulder press, I clean the press and got up to a point where I was trying to catch up to Justin what he was doing weight wise. And I remember- Were you able to see close to him.
Starting point is 00:58:05 I got close. I don't think I was doing the same way as he could do. That's just an example of that. But what I did notice was getting, because I'm getting judged and I see pictures and I'm critiquing my physique like crazy during this time in my life, was the upper back development from that was an incredible and shoulders too.
Starting point is 00:58:22 It blew my shoulders up, blew my traps up, just a great, great movement for the upper back. Yeah, it's gotta be the one area of the body that if you develop it really well and balanced, it gives you this overall appearance of strength. I think some of that has to do too with those exercise promote you pulling your shoulders back and better posture.
Starting point is 00:58:40 So at least I feel that way. Like if you get that upper back that's thick like that, not only are you standing upright with good posture, then your t-shirt kinda hangs off. So you can see that this person's all developed up there. And the fast twitch movement, you know, getting that kind of stimulus is... That's something that people lack a lot in their training.
Starting point is 00:58:55 Uh, so to be able to kind of get that from some of these like power lifting... What a great point. When does anybody do an explosive exercise for your shoulders or for your upper back? Like you just rarely ever see that as an explosive type of movement that you train? I think that's part of,
Starting point is 00:59:12 I think it's good to point that out actually Justin because I think that's half of why I saw such great benefit from doing that was I never did that. So of course, it's yeah, that exercise is great for that. But if you do it all the time, obviously the thing that we always talk about, the exercise you never do is probably the most. And then the other thing too,
Starting point is 00:59:28 is from a functional standpoint, you can't always judge a book by its cover obviously, but I know the people that I would, when I would grapple, the people that I could look at and tell, like that's a strong person, had a well-developed back in hips. Like everything else didn't matter. If I had a well-developed back in hips,
Starting point is 00:59:44 you know they're strong. You know that they're strong. You tend to see that in athletes. Next question is from Andrew E. Burl 21. What are the best mobility exercises for low bar squats? Oh, good low bar squats. Now, I guess the question I would have here is the question because the low bar squats,
Starting point is 01:00:04 the bar is so low on your back, so it's shoulder mobility. So shoulder mobility is what I'm looking for, or we're talking about squats, and so are they asking that because the squat depth, they're lacking, and so that totally changes in my direction. Let's look at the difference between a low bar and a high bar squat. High bar squat, you're gonna be more upright,
Starting point is 01:00:21 you're probably gonna need more ankle mobility, right? Cause your knees are gonna travel forward a little bit more. Low bar squat, you're gonna get more upright, you're probably gonna need more ankle mobility, right? Because your knees are gonna travel forward a little bit more. Low bar squat, you're gonna get more forward bend, less ankle mobility, but probably more hip, I would imagine stability and strength, and then, of course, the rassic, right? And that upper back area is what you typically would see with somebody that you'd have to work on. I think the biggest issue is what you guys said was the shoulder mobility, that shoulder and the rassic kind of mobility to be able to support a bar way down on that part of your back
Starting point is 01:00:51 and hold it with good chest out type of posture because a lot of people aren't able to do that. So good exercise for that. I like the wall test that we have in zone one. Yeah, zone one and prime is awesome. I love, and I think I shared this on my story a couple months ago, and I've just really been incorporating it in the last year,
Starting point is 01:01:10 our suspension trainer W's. Yeah, I love that as to prime for exactly that, because literally think about where you're trying the actual movement of getting me getting into the bar, under the bar for a low bar squat, this is what it looks like, right? And then we're wedging it down below. Like literally that is the W. You were waking up all those muscles.
Starting point is 01:01:30 I remember face pulls as well. Yeah, face pulls, Ws on the suspension trainer. Um, those, I mean, I, I used to do zone one. So zone one was like my go to go to zone one, work on that intrinsically. The reason why I think I like W's easier to get somebody to do a W than get them to queue the zone one. So if you don't own prime, it's harder for us to think to explain on a podcast like exactly what zone one is
Starting point is 01:01:53 and how to do it to get the benefits. Where if you go YouTube or Google search what a suspension trainer W is, you could do it and emulate it. And I think you'll get tremendous benefit from it. Yeah, Prone C cobra, kind of work. Yeah, work on that area well. And then hip mobility, right?
Starting point is 01:02:09 So, you know, what kind of things are good for hip mobility? You know, 1990s, always a great movement for that. Tube walking, you know, lateral tube walking can help a little bit with that stability that you might need for a low bar squat. Generally speaking, I'd say people tend to run into mobility issues more with a high bar squat though, in my experience. Oh yeah, you know, and you see more issues with ankle mobility than you will. Well, ankle and just the high bar squat just take me a long time to get to where I could actually do one really, really good. You have to have really good depth in order
Starting point is 01:02:41 to be able to sit upright and keep that bar up really high. And if you're taller and longer, it's even harder, the longer the lever like that. So I had to low bar squat for a long time to get to hit depth because I had to let my body fold over a little bit because I didn't have the ankle mobility and and shoulder mobility. And Olympic lift, there's probably your best example of high bar. Oh, yeah. That's where you're going to see the best. Very nice and upright with that. I think too, if you wanna cover all the bases,
Starting point is 01:03:07 with wrist elbows and shoulders, you do our hand-custard rotation. And that's just one of those that, it places you in such a good position and really articulates each one of those joints because those are all essential and getting into that position lower on your back. Like you have to get everything in a nice, you know, functional position for that.
Starting point is 01:03:31 Next question is from Daniel Delgado six. I've been training for a while under the influence of marijuana. Basically every workout I've done for the past four to six months is it's bad. I get this actually a lot. I know. Because I openly talk about my marijuana usage, people always want to know if I'm high working out. Yeah. I hate it. I hate it.
Starting point is 01:03:52 I hate it. No. I hate it. Okay, if I'm doing, like when I was competing, if I was doing like an hour of, how do you ramp it up? Yeah, I've like, well, I mean, it relaxes you. Yeah.
Starting point is 01:04:04 So, and I, I want to be tight and tense. Yeah, exactly. So if me it relaxes you yeah, so and I script from ability I want to be tight intense Yeah, exactly so if I was doing mobility or cardio where I want my mind to go to another place and just kind of like get into what I'm doing Because it's repetitive whatever you're doing right if you're doing mobility or you're doing cardio work But training is I don't know I want to be fully alert and tight and rigid. Well, studies show that it reduces explosive performance, but it may help with stamina and endurance and pain tolerance. So that may be where the person might get a better workout from it. Now, I'm gonna be careful,
Starting point is 01:04:36 and when I say you don't wanna be dependent on anything to do your workouts, and the reason why I'm careful is because most of us are dependent on another drug, caffeine, which is caffeine, to do our workouts. These days rarely ever work out without having caffeine, so I would sound like a hypocrite to say, you know, you probably shouldn't work out under the influence of anything. Now, here's a deal with cannabis and your body.
Starting point is 01:04:58 It probably has negative effects on your hormones, probably because the human studies are mixed, but the animal studies are pretty consistent. They show that it does reduce testosterone production in animals. In humans, it's mixed, probably an estrogenic effect. In fact, if you go to your doctor and you're an adult male and you have gynecumastia, which is development of breast tissue, and you're not taking animal steroids and you don't have other types of issues, one of the first things I'll ask you is do you use a lot of cannabis? And then they'll have you reduce it because it's been shown to cause that.
Starting point is 01:05:29 And man, so doing that and then working out, is there a potential negative effect? You know, again, the challenge is controlling all the factors. Is the fact that he's using cannabis, he or she is using cannabis, making him more consistent? In other words, if he didn't use the cannabis to work out, he'd be less consistent. Well, we got to weigh that in too. But let's say everything is equal. So using it or not, he would still work out consistently. I would say it's probably a net negative because of its effects on inflammation and hormones. It's probably reducing kind of the muscle building, you know, signal.
Starting point is 01:06:04 That being said though, I mean, if it's not if it's not, I think they're, they're big concern is like, is it killing my gains, right? Like when someone asks a question like this, or when I get DMs or others, I get it a lot like people are just like, concern that is this killing my gains? Am I going to the gym, but because I'm going high, I'm getting 50% of the benefits that I would see. I haven't heard a lot of people actually working out, like, high versus like people, I use it as like a recovery afterwards. I get especially with a lot of athletes
Starting point is 01:06:30 where their output is so extreme that, you know, it actually helps them sort of to get down more into, you know, a stintier heart rate. I know a lot of people that use cannabis before they work out. So it's actually up there with one of the top DMs. Yeah, no, it's one of the top DMs. And I think that a lot of that has to do one.
Starting point is 01:06:52 Obviously I talk about it openly on the show so everybody just assumes I'm the super stoner and ask me all marijuana questions. And then I also just think that it's been accepted user of crime. I mean, just 10 years ago, I mean, I forget what the statistics were on how many people... But on the 60s and the 70s, a lot of bodybuilders used marijuana before that.
Starting point is 01:07:09 I know, but I mean, as far as the general population, as far as the acceptance of marijuana, where I mean, now in California, you can go walk into it like a liquor store and go by. People do everything high now. Yeah, yeah, yeah. Well, a lot of things are better high. Yeah, lots of things are just a part. But I prefer movies and stuff over my just day. No, I will say, if you're gonna do stretching,
Starting point is 01:07:31 if you're gonna do mobility, cardio, I can see that. I have done it and lifted weights, just to test it out. Me too. And it definitely doesn't work for strength and power and performance for me, but if I'm just trying to get a pump and I'm just squeezing and focusing and concentrating on muscles and isolating, then I can maybe see that. I can see a day where I'm like beat up.
Starting point is 01:07:52 I know I shouldn't go heavy. Maybe that's one of the ways to keep me from going heavy is like, I'm gonna go in stone. And so I'm gonna just cruise around, take long rest. There's still, still on that lightweight, get nice pumps, you know what I'm saying? Yeah, I could see that. There's this huge community of people that will smoke weed and then or eat it
Starting point is 01:08:09 and then do jujitsu, like a huge community of it. Well, so I kind of see that because that sport you are supposed to be kind of loose, right? Loose, you don't want to be rigid and stiff and tight. And especially when you're thinking ahead too, right? In terms of your moves and everything. And so it seems like it's there was a turn. I don't remember where the tournament was.
Starting point is 01:08:28 And the I think it was like in the zone. I don't know if it was a 10th planet, Giu-Gitsu tournament, 10th planet's Eddie Bravo. Obviously big, you know, pot advocate or whatever. And they actually, before they did the match, they smoked a joint like in front of everybody. And then they did you Jitsu. So there's like this big,
Starting point is 01:08:46 and there's this whole other side that's like so anti-dial. Well, I mean, I could see that though, right? Cause it's so conducive to like flow state. And that, I mean, it could promote that, right? So if you're doing, that's where I think marijuana has some benefits. If you're doing something, or getting into flow is super beneficial,
Starting point is 01:09:04 I could see the, like I know a lot of snowboarders. I mean, that's some of the things I like to do. Like before I ride, I totally like it. Yeah, which is counter to what you're saying, right? Because obviously if I'm doing a hard cut or a jump or something, you're just trying to cruise, probably. Yeah, I'm just trying to cruise and I wanna be so
Starting point is 01:09:21 into what I'm doing. And so I just, being high when I'm doing that makes it I can feel a Difficult at the end of the day. I think you gotta be careful right you can abuse you can abuse anything I've known my sheriff's donors that became completely well to me over a doubt if you ever were dead Hi You can be that guy. Yeah, don't be that guy Next question is from PSTC teacons
Starting point is 01:09:43 What tips would you give to an aspiring entrepreneur who wants to open their own gym starting small, of course? All right, don't do it. So you got me off of it. I always feel like I Christ people's dream. Don't do it, bad idea. If you're like, okay, here's a deal. If you're an entrepreneur and that's what you are,
Starting point is 01:10:00 then the excitement for you has more to do with creating successful businesses, meeting the challenge, selling them. If you're into your passion, you might be labeled as more of like an artist or someone who's passionate about something, that's a little bit different. Usually people are a mix of the two. If you want to build businesses that are successful, it's hard to pick a business that's harder than gym business. Oh man.
Starting point is 01:10:26 That's just a fact. It's a brutal business. Yeah, the gym business is a very difficult business to really, it costs a lot of capital. There's a lot of risk involved. There's not a lot of money too. Not a lot of money. There's a tons of competition. You are working your, I mean, I managed some of the most successful gems in these big chains,
Starting point is 01:10:48 and I'm telling you, man, I worked minimum 12 hours a day, minimum just to do well, and this was with a huge marketing machine behind me, lots of capital, then I own my own, and it's hard, man, it's like opening a restaurant, like look at the success rates of restaurants, it's hard, man. It's like opening a restaurant. Like, look at the success rates of restaurants. It's like opening gems. So, it's gonna be real tough.
Starting point is 01:11:10 What are my tips? Gonna be for you. Make sure you have a lot of money to float yourself for a while because you're gonna be in the red, I think, for a little while. Focus on your local community. A lot of people forget this when they open gems. They think digitally and they think they're gonna do this huge internet marketing type of thing.
Starting point is 01:11:28 If your business is your members, I think what is it? A 10 mile radius? That's where you get a majority of your members. Last time I looked at the statistic. So old school marketing is actually quite effective still for small gyms. You work with local businesses, you go to houses around you, you're trying to get 10 miles around your gem. The digital marketing more is like for almost like your business card, but I would spend much more time on the ground walking around meeting people. You know what I was thinking about, too, and it's like, what's your definitive difference out there in the market, you know, in terms of like all the rest of the gyms and what are you offering specifically?
Starting point is 01:12:08 I just think as an example, something I've seen lately, which you guys have seen, sort of the trend of women really wanting to grow their glutes, right? So there's been a few of these like smaller type gyms that are just literally hyper focused on, this gym provides you this service. Like we're just gonna grow your glutes.
Starting point is 01:12:27 And they're exploding, right? And that's the thing though. It's not like what you think. Like I'm just gonna service everybody wants to come work out. Like I think in terms of what's out there now, and the big gyms are already established, and they've had this whole formula of like, oh, I'll take your money because I know you're not gonna show up.
Starting point is 01:12:48 You know, like I think that's, you let them have that. If you're just starting out, I think you gotta be really creative and really pinpoint that very specific thing that people are actually gonna drive to your place to go get. Well, I, so I know I came out hard on it right away. I always say terrible idea and that's me personally, like I would never do it. And the only way I would do it personally was if I met a place
Starting point is 01:13:10 in my life where I'm not financially driven anymore and because I like the idea of having a gym. Like I have, I like the idea of having a, you want to be the guy that retires and that's his gym and stuff in there. I'm filthy rich. I don't give a shit if it's profitable. And I 100% will own a gym one day.
Starting point is 01:13:24 Yeah, that's to make my- Exactly. I like't give a shit if it's profitable. And I 100% will own a gym one day. Yeah, that's to make money. Exactly. I'll buy all the equipment outright. I'll own the building that it's built in. I'll put it in an a bar. All it'll be closed at the hours that I want to work out. So me and my buddies can come in and lift that it'll give a shit that it kills sales for me.
Starting point is 01:13:36 Like, that's how I want to have a gym. And so I think you really have to understand what your desired outcome is going into the gym. So if you are somebody who you desire freedom and autonomy and the cool factor of walking in at any time to lift in your gym and that trumps paying your bills and making really good money and thriving financially, then so be it. Like who am I to judge and say that's a bad idea then? Because you could definitely make a living doing that. But I think the last time I looked up the stats
Starting point is 01:14:10 on what the average gym owner, it's under $50,000. You better love it. Yeah, it's better because you're gonna be there. Because you're traitors in there making more money than you. Yeah, that's gonna happen. And so 50 grand a year, depending on where you live in the country, is not an easy living.
Starting point is 01:14:25 You have Bay Area, you're struggling. And you're working a lot. And the average entrepreneur works 62 hours a week. So that's an average entrepreneur. If you're a gym owner, I think it's even higher than that, because you're going to probably be there. If it's open, you're probably there at the very beginning. So I think you need to consider that.
Starting point is 01:14:39 You also need to consider the different types of models in what you're trying to do, running a large box gym. I mean, even when working for companies like 24-hour fitness, those were not their most profitable. So going big is not a great idea. I think that's a lot of risk and there's not a lot of money in that. The most profitable gyms right now
Starting point is 01:14:56 are the little boat teaks that are about 3000 square feet to Justin's point that are more specialized. So it's an EFT base. So you get a, you know, only need about 100 and something like that. Yeah, the high service high dollar. Yes, yeah, because you're looking at, that's what I was just gonna say,
Starting point is 01:15:11 because kind of your two options are low service low dollar, so you're cheap, right, like planet fitness, right? Low service, but it's very cheap, but you need a lot of volume. Lots of investors need to be involved with that. Right, or high service high dollar dollar, low volume, right? So I only have 100 people, but they're all paying me $250 a month or something like that.
Starting point is 01:15:30 And the other thing I would suggest to this person also is you better have gone and killed it as a trainer or killed it within a gym first before you even want to think about doing this. Because becoming a great trainer and keeping your schedule filled with clients is already hard to shit for people. That's hard to do with a huge company taking care of everything or all you have to do is contract a space out. So you better have been the number one performer at a big company as a gym and a big box gym for a long time or you better be the top dog
Starting point is 01:16:03 in a contracted place out. So if you are somebody who's renting space for $ long time, or you better be the top dog in a contracted place. So if you were somebody who's renting space for $600 a month, you best be the dude who's making a hunter to girl, who's making $150,000 to $250,000 a year, just doing that alone, before you think about trying to start a brick and mortar place, while also trying to scale a training business.
Starting point is 01:16:22 Like, because you're gonna want that, like if the only way I would consider it back then to even do something like that is, okay, I've got a good safety net of 150 to $200,000 a year that I've built off of being a great trainer. Now I'm gonna try and build this gym and create a livelihood for 10 other trainers in my gym. At least I have this to fall back on
Starting point is 01:16:43 that I can at least cover my bills. Let's see how good I can. I owned a small facility. And when I say small, it was tiny. I had a case. You were under 3000 square feet. Oh, I had a cage. I had a cable machine. I had some benches, some dumbbells. Like that was it. It was just a small area. I had some offices. My gym was packed. So I had trainers that were paying me area. I had some offices. My gym was packed, so I had trainers that were pay me rent. I had massage therapists pay me rent. I had acupuncturists pay me rent.
Starting point is 01:17:11 I had my schedule full, and I had trainers making as much money as I was in my facility, because they would pay me their rent and then they'd train their clients. And there were definitely times when I would think to myself, like, why am I owning and managing
Starting point is 01:17:24 and taking all this risk when I could think to myself, like, why am I owning and managing and taking all this risk when I could just pay rent at some studio and make more money. Now, for me, I chose to do that because I would rather be the owner, I'd rather have that autonomy. I loved it, so I lived there all the time. It didn't matter for me, but I'm telling you right now, if you're thinking financially, good luck. It's a really, really tough business.
Starting point is 01:17:47 Not only that, but wouldn't you go back and tell the younger self you're as a like, you know what, knowing what you know now, a better strategy would be to go build a business like Mind Pump, make a bunch of capital, take that capital, then go buy out your equipment, buy out your facility. Yeah, I mean, of course. And then still fulfill that dream. So if your ultimate dream is, I want to own a gym and That be kind of my livelihood. I think there's faster ways of getting there than actually opening the gym
Starting point is 01:18:12 Yeah, I think go be the finance first Yeah, right go do something else that by drives more revenue that you're more likely to be successful Which by the way if you can actually build a gym and make really good money You're probably pretty bad asset a lot of other things too. Because it takes quite the entrepreneur to be able to build a successful gym. It's not some dumb meathead that builds a gym and actually makes six figures.
Starting point is 01:18:32 No, if you open a tiny studio and you're starting from scratch, it's going to cost you $100,000, at least, just to buy the stuff, set it up, and float it. That's minimum. Here's the other thing. If you're a high-service, high-dollar, low-volume facility, that means you're gonna have to be in a wealthy area, which means you're gonna pay high rent.
Starting point is 01:18:51 So you also have to consider that as well. Now you open a small gym, that's 20,000 square feet. You're up in the hundreds of thousands dollars or million dollars just to get started. So, of course you're a million. Yeah, cool. I know, because of many times I thought about doing it, right? Now, of course, hindsight is always 2020.
Starting point is 01:19:08 Would I change anything? No, it led me to doing what I'm doing now, but I don't know if I would have lasted just doing that forever. At some point, I would have got out of it. I know we're all gonna own a gym. There's no doubt about, we talk about all the question is when the timing,
Starting point is 01:19:22 when do we wanna do that? And I think we all know it's when we don't care if it's profitable or not, that literally it could have five members and we're not gonna be stressing out to keep the lights out. All the plan of fitness. Which I think it's really similar to owning a bar. I think that's some of your bars that everybody thinks
Starting point is 01:19:38 are probably crack and successful. I think there's a huge overhead in owning a bar, but a lot of the people that keep the bars that are going for a long time or people that don't need the money. It's like their favorite local spot to go to and they've got other businesses that they make a lot more. Now, that being said, if you took us
Starting point is 01:19:55 and put us in a big box gym that wasn't doing very well, I'm confident we could definitely increase their revenue and increase their profitability, but it's a lot of damn work. It's one of the most challenging things. Like I said, I have an uncle that owns a restaurant. It's very comparable. Like my uncle lives there all the time.
Starting point is 01:20:14 Like he's always there. That's what it's like running a successful gym. You are just there all the time. You have your morning crowd, you have your evening crowd, and he's putting out fires. Oh yeah, hold it alone. Look, if you like Mind Pump, you gotta go head over to MindPumpFree.com.
Starting point is 01:20:27 So we got so much free content, free guides that can help you develop your body, burn body fat, get better shape. It's all available for free. We did this for our viewers and our listeners. Again, it's MindPumpFree.com. You can also find all of us on Instagram. So you can find Justin at Mind Pump Justin,
Starting point is 01:20:42 me and Mind Pump Salon, Adam at Mind Pump Adam. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at Mind Pump Media.com. The RGB Superbundle includes maps and a ballac, maps performance and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction
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