Mind Pump: Raw Fitness Truth - 192: Trainingslate.com

Episode Date: November 27, 2015

Sal, Adam & Justin interview Jack Cooney and Creig Nakano of trainingslate.com Training Slate is a turnkey platform to help trainers build their brand, expand their reach and train their clients. Please subscribe, rate and review this show! Learn more about Mind Pump at www.mindpumpradio.com

If you want to pump your body and expand your mind, there's only one place to go. Mite, op, mite, op with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Before we begin the show, I just want to paint the picture for the listeners right now. Adam looks like a Mexican wrestler right now. It's Machu Guapo! Yeah, he's got the... he's got a full beard. He's got a bandana just but like folded.

So it's just like a crossing around his forehead and his head. I want to see him with two pistols. And then he's got, and then he's got, and then he's got his hair like naturally curly. Looks like he got a little bit of grease in there. I don't know what's in there. You know, it kind of reminds me of, so glow.

And then he's got his dickies short, macho man, Randy Savage. Yeah, a little bit. grease in there. I don't know what's in there. You know, it kind of reminds me of Soul Glow. And then he's got his dickies short, macho man, Randy Savage. Yeah, a little bit. Only I can do that. Just remember that. All right. His signature move. Yeah.

The Falcon cock. Falcon cock. Now that everybody has a great visual, let's get this out. Now this is about me. You know how we like to do that, right? Yep. It's about me.

Are you still but hurt? Oh, I'm so but God. I already seen the people coming though. You know, we already got to we already got to a positive review since then. Did we? Oh, yeah, I got I got some text messages this morning too. Like, fuck that bitch. We got your back. Like, fuck that bitch. You are not like that. We love you. Yeah. Tell that girl. Yeah, he's not. Yeah, he's not depleted. What do we? We got guests here. He's all from the start to show or what. We're on, dude.

Introduce our guest, Adam. Let's start it. So we decided to do this. This is for you guys because I feel like anytime we keep stuff wrong, real it always makes for great radio. I have a good buddy, Mike Craig, that's here with his business partner, Jack. And they actually have a really cool business that they are developing right now.

And it's close to home for me because I happen to be a virtual coach, I train clients online virtually. And one of the hardest things that I deal with is scaling my business, because once I have five to ten clients that I'm doing like that, if I'm going to provide great service, it's tough to get too many, that much more, on my plate without sort of do disservice to everybody else. So these guys are trying to create the bridge between that. And instead of me wrapping about it,

I don't even know that much about it. I wanted to wait till he got here. So you guys can hear us actually ask him real raw questions of what we wanna know about it. And you guys can hear about the same thing. Well, I think we should even before that, we should get into a little history here because Craig, what's your last name? us actually ask him real raw questions of what we want to know about it and you guys can hear about the same thing. Well, I think we should even before that, we should get into a little history here because Craig, what's your last name?

No, Katano. Did I say that right? So close. Yeah. How do you say last name? Nakano. Nakano. Really?

We don't have any couple letters in there. Look, teamwork is sound cool though. It did sound cooler. So you used to work for the same company that we were at. I call it the old company. The old company. The old company. And you've been a trainer or in fitness for how long now?

Oh, got it. Since like 2003. Okay, and you're still training people? Yeah, definitely. So you weren't there when I was there. You were there during the same time, Adam and Justin were there. Yeah, so Adam and I used to... Did you guys work together or compete? We competed.

Who would win that competition, typically? He actually helped me out a little bit, so. Okay. I don't wanna say I always beat him, but he was definitely the rabbit that everybody was chasing. He's got the cotton tail. So it was pretty though. So it's clean.

It's clean. So you've been in the industry for a long time. The reason why I wanna talk, I wanna say that because you're doing a fitness based online kind of program. And it's important that people know that you have a long history in fitness because what we're seeing now is we're seeing a lot of people enter the industry,

especially with social media, social media right now, like Instagram in particular, is dominated by fitness. Great point. I just can't say. No, let me go. Because this is like, we talked a while back about

the future of fitness and technology and all these different applications that are coming out software, wearables, whatnot. These, I would say like 90% over 90% are being created by these engineers, these people that see it all from a numbers perspective. They see things in a linear progression. They see things that just don't make sense when you're a trainer and you're a fitness person. And you actually have experience hands on with clients and you understand all their deviations, you understand, you know, that you need to let them take your ass, you

progress, but you also regress. You don't just focus on always getting a higher number as far as weight is concerned. You know, I can go on and on, but these are all things that have pissed me off. Well, if you're a trainer, if you've been a trainer or been in the industry, you understand how this industry works, you understand how people work in fitness. And it's not, there's no other industry that's really like it. I'll give you an example. You guys remember curves? Remember curves? Those gems that were those curves.

And they fucking, you guys remember when they blew up? Oh, yeah. Like, Adam's always like, join that class. They, it's actually in his tail. He's got good curves. That, that, that they blew up? Like Adam's always like, join that class. They, it's actually in his tail. He's got good curves. That very curvy. That company blew up. It was the fastest growing franchise in history

at one point. And then they imploded in on themselves. And CrossFit came in and just took their model and ran. Yeah. And the reason why curves imploded is because, I don't know if you guys, I would go into curves and the owners weren't fitness people. They were like, oh, this sounds like a good business, I'm going to get into it.

And they weren't trainers. And in fitness, you got to understand fitness, I think. So that's why it's important, I think, to go into this history because, like Justin was saying, we're getting a lot of people enter the industry that are not fitness people and good luck, man. It's, look, it's what happened in the American auto industry way back in the day when the frickin' being counters took over and the car people stepped out

and American cars took a shit and all the other companies were over. We'll see you right through your shit. It's really tough though when you think about it and you guys in Justin especially you and I I know have experienced this because we've been in the process of building an app for a couple of years now and all kinds of techy stuff

that we've been trying to do. And it's tough. If you're really tough. It's tough to do that and be a fitness person at the same time. Because, no, if you're a fitness guru and that's what you do, that's what you do. You're not sitting around writing code. And then on top of that, what you and I, member of a week's experience is, then you even need a person in the middle

that like communicates that to that person. Yeah, so the translator. Yeah, you need the trainer. You have someone who has the knowledge and then someone who translates it to the nerd who then develops it and creates that for you. And a lot of people have one or the other. It's like you got the trainer and, you know,

and he has no fucking clue how to make something which was kind of like what Justin and I when we first started, we're like, yeah, we're these brilliant trainers. We're gonna create this. And it was like, oh shit, this is pretty tough to write code into all this stuff. And then you have the other end, which Justin was saying,

you have all these successful programs that look sexy, they're functional, they work, because they're done by engineering. No, more funding. Yeah, exactly. They have zero credibility. But they have no fucking clue really had a designer program. So, smoke and mirrors.

So Craig, basically, oh, I thought we were going to continue talking about it. No, we just talked about all our shit. Yeah, we brought them up. We gave Craig the talk for a bit. Welcome to my interview. Yeah. So, give us your welcome to mind. You got to fight for the mic, bro.

Give us a little bit of like an elevator pitch, you pitch, kind of what you're, what you guys are developing and what you're, what you're, what you're going to put out or what you're going to try and put out here. We found the need to create an online platform that bridges the gap between trainers, medical professionals, chiropractors, physical therapists, to basically keep all the information in one place,

also to make, we'll commit to keep this short and simple. It's made for trainers by trainers, because all the ones that are out there aren't, like you just said, total crap. Or... So in terms of, so the product, it's okay, so far what I'm understanding is it's connecting trainers to other, their clients, other health practitioners.

That's so I have, so I have this part of it, right? So I have a client and I refer clients to chiropractors and acupuncturists and physical therapists all the time. So part of it sounds like you're saying it helps. So I'll know if the client allows, I will know what the acupuncturist is doing, what the chiropractor is doing. So we can kind of work together and

we have this platform. That's part of it. Yeah, that's a big part of it, too. And it will kind of help to cross that barrier there, that bridge between the physical therapist and then us, right? So that it can get into the corrective exercise, you know, right after they're done with their program. so there's a nice little segue there. Right, have you ever played that game telephone back in the day, like at like band camp or something? Yeah.

Yeah. Yeah. You know, see you get a lot of miscommunication. Good name. Yeah. And then it's a bit like, just always get content or something. Yeah.

Yeah. What a, so now what's the other part of this? Because when we look, I only looked at it for about two minutes before we turn the mic on, so I literally have no idea. Well, if you go to our landing page, trainingslate.com, you can see there's a bunch of bullet points

on which you're gonna get. You know, you're able to assess your athletes, clients, whatever you want to call them. You're able to white label, you're able to set your own prices as far as, you know, if anybody wants to work with you, You're able to train anywhere, so the virtual training aspect of it, which is really important. You're able to give feedback between all the users that are on the team. You're able to customize your programs.

We also provide our own library of exercises and whatnot with a lot of Jack going to this little bit because he owns a place called Accelerates Sports Formates and we use that library. And you're able to like create your own templates, you're able to review your programs in timely manner, track progress, and you're able to market your own business, which I think is a missing key because a lot of trainers don't know how to market their own business. Okay, so let me get this straight. So as a train, here I am, I'm a trainer. I want to start an online business

where I train clients virtually. Now, for those of you who are listening right now, who are trainers or who are thinking about becoming trainers, you obviously as personal trainers, typically you'll end up training people one-on-one in person, but there's this huge growing online community where you meet people or you can train people

online and the benefit of that is you can train a lot more people virtually than you can in person. So the growth potential is much higher. Yeah, and what I also like that you had mentioned, Craig, is that you can white label. I think that, you know, that's something that a lot of these explain that. So the white labeling is basically like, I've already branded myself, right? You know, you guys have brand yourself.

We're mind-pumped, we have another brand. Say you wanna keep that brand awareness. Say you wanna, you know, sort of put your stamp on your product. Even if it's virtual training, I want people to know that, you know, this is me. I see it's my branding. So want people to know that, you know, this is me. I see you get to brand your looks like it's yeah. And even then, you know, the better transition for that is then if I could have some kind of icon with that on my website, for instance, and then that would lead into my virtual training site through you guys.

There's some portal element to that, but it's just nice when everything's cohesive, right? So if I'm, if I want, like my client, let's say, that's training with me, if I'm then putting them on somebody else's website, somebody else's name and all this, there's this kind of disconnect there. So that's important. So let me ask you this, what are some of the tools that someone would need, a trainer would need

to be able to build an online business? So some of the tools needed to build an online business are Craig your voice-ching. So my name is Jack Cooney. I own a company called Accelerate Sports Performance in San Francisco and through five years of business we founded need for something like training slate. through five years of business we found a need for something like training slate. So my background is in strain conditioning and athletic training. So it's accelerated sports performance.

We bridge the gap between physical strength, conditioning, and sports medicine. So we have a wide variety of clientele, like most of the client, like most of the users of training slate will have. So when we set out to create the business, it was purely for athletes. We had high school athletes, collegiate athletes, professional athletes, and Olympic athletes. But paying the bills by just training athletes doesn't really work.

You have to have a small percentage of population. But so as we started to grow, we started to get more executive and weekend warrior clientele who have the same type a mentality that they bring to training that they would to accelerate. And it was fun working with with both both clubs. But while working in that setting and working and growing up in our climbing the ranks in the athletic training injury. There was industry. There was always a disconnect between athletic trainers, physical therapists, strengthening, conditioning specialists, parents, their kids, everyone. No one wanted

to talk to each other. No one worked together. Training slate solves this problem and it does it in a really profound way. So like Craig introduced, you can white label your product, now getting back finally to your question. So, when you light label a product, you guys already have a brand. Training Slates is going to be a beautiful platform that you can use as is or you can kind of make it to what you want it to be. You can put your background pictures, you can create your own exercise libraries, extremely simply.

All the content in there can really be yours. You can create your own exercise libraries, extremely simply. All the content in there can really be yours. You're not going to want to see the videos that accelerate its partner brand has brought with it in order to provide you. It'll create a nice base for you guys to start with, but you guys want to upload your own videos. Most online training editioning specialists, or personal trainers, or physical therapists, already have online libraries.

Now they get to put them to use. or personal trainers or physical therapists already have online libraries. Now they get to put them to use. They get to upload them into their own database and create comprehensive programs specific to whoever you're training. Okay, so it's offering things like templates and where I can go in as a trainer. I don't know very much about tech.

I can go on there, plug in some things and I've got the tools necess necessary to build my online business. Is it safe? It sounds to me almost like a Facebook for trainers. Kind of like you have your page, you can build it out. It's one place where your clients meet. Is that fair? Because that's kind of the feel I'm getting.

Yeah, to an extent when you're marketing yourself, it will be a Facebook for trainers. But on the back end, it's more importantly importantly a place for you to connect to your clients and your athletes wherever they are. So delivering your programs, feedback, tracking results, tracking progress, VO2 maxes experience, as clients aren't here all the time. Some go to school, some have jobs, some have second houses, some play sports in other states, some play sports in other countries.

Some have to go to band camps, stuff like that, but they need their program wherever they go. So not only does it create that home base for you guys to create the programs, but it supplies trainers the ability to create a steady income and not a rugged income where it's like, oh, you're here one week, you're not here the other week. Oh, you're here for a month, but now you're gone for three. The only way that they're going to seek success, if they're on a regular

regimented program specific to them that progresses and regresses, as you guys were discussing, accaters to them. So, well, we're trying to push also from the aside, and you guys were discussing, a catered to them. So, well, we're trying to push also from this, and you guys will accept payments through training slate is to pay by month rather than paying by session. So you'll create a flat fee where you provide absolutely everything they need, and you guys finally have a steady income, so you can focus on being better at your job

versus, oh my gosh, I got to find a new client. Although training slate will also do that for you and get you new clients. Well, so I want to get into that in a second, but you brought, I got to find a new client. Although, TranksLate will also do that for you and get you new clients. Well, so I want to get into that in a second, but you brought some up interesting to me. Being in fitness for as long as I have as personal trainers, the prevailing way to charge rates for your clients is a per session basis.

And they buy packages. So typically, I'll have a single session rate of whatever $100. And then they can buy 10 sessions for 900 so they get a little discount in 20 or 30 and 40 and they use them up as they go along. This is the most common way that trainers charge. The downfall of that is, as you said, you get some months or huge and other months are slow or you get a bunch of reenrolls one month, and then two months or three months you have none, you're talking about a monthly, consistent monthly revenue coming in.

Now gyms, regular gyms do this, and this kind of residual revenue that comes out on a monthly basis is why gyms are so successful. They know they can turn the lights on, boom, they collect. And so you guys are applying that towards the training. Yeah, it turns it more into a business. I'm not one of you can do it for all of us. Yeah, I'm one of the first to advocate

changing your entire format to month to month charge. And whether you can automate that or not, you know, if you feel, for me personally, it feels a little bit like impersonal on a level, but some people I do automate. But once you do that, and you can actually have a more of a predictive element to your business, I mean, you're going to save a lot of stress in pulling your hair out and dealing with things as they come up normally in your business.

And then also you can like create a budget for marketing. Right. Which is a lot of, you know what's coming in with some. Exactly. A lot of these trainers are training by the skin of their teeth. Like it's a day to day thing. It's whoever's coming in and they're looking at their schedule for the week even. But you know, once you can kind of step out of that mentality and start treating it like any other business that requires a cost to keep running,

you're gonna do yourself well. And so you guys process that for trainers? We will, yes. Okay, so they'll sign people up boom, they pay through you, it's all organized, I don't have to worry about anything. They don't have to worry about anything. And in the small case that we don't understand that trainers might not want to roll with what we're doing,

we will still have the option for them to pay by package or pay by session when they complete their program on their... They can click and then boom, pay. So because one word just comes out to me at this and from what you're saying is it's easy. Simple. Simple because as trainers typically love training people, sometimes you're lucky and you get trainers that

also like to sell. So now you've got trainers that train people and they like to sell, they can succeed very well in gyms. But then if you want to open your own business, you've got to also know how to organize all this shit. And finding a trainer that can sell, loves to train people, and is very organized, is like finding a unicorn. I myself am not very organized. So finding something that's very easy is would be like a godsend. And so is that a fair, oh, that's, that's, yeah, you hit the nail on the head right there.

Okay. So you're more like a Pegasus, bro So what are your guys' plans as far as training site as far as acquiring leads like what do you guys do? I mean do you already have a large population of people already that are gonna be tuning in? I mean like if I'm a trainer and I decided to do something. Okay, cool You know and then it my programs are awesome and people love them I mean in my a lot of people are gonna be able to see it. I mean, what's your guys' plan for building that, their network?

Yeah, so right now we have a huge waiting list already for clients and trainers to be on board of it. So we've just been collecting emails through the landing page, which Craig pointed out to you guys. But yeah, we've been building that way. And then, so once you're on board and you're within training slate, you get to kind of create a home marketing page.

And that home marketing page will allow you to post videos and pictures to show what you do, to truly market your brand. And, in addition to that, you'll have the option to submit programs that you think are awesome to training slate. And we'll post those. We'll post them for free to the public.

And it'll have your name on it. It'll have your brand on it. It'll say, Adam's program for big biceps, whatever you want to call it, right? Or... No, he's not using that. Me, me, him calves. For me, he calves.

He was gonna say, Adam's program for me, he calves. You got it. Extravating. Definitely not for calves. Yeah. Yeah, or Craig's program for me to give a cast. You go to extravading. Definitely not for calves. Yeah, or Craig's program for soccer athletes or something like that. But when these clients and athletes start to get

to use the program, they finally get a taste of what you provide and their eyes get open to how great you guys are. And that's when they're like, I've seen your results. I don't want these results to go away. I'm gonna sign up with you. And that's when you guys are and that's when they're like, I've seen your results, I don't want these results to go away. I'm gonna sign up with you and that's when you guys create that relationship and take care of them and build their programs.

So how did you two meet? How did you guys come up with this idea or decide we wanna do this? So Craig and I went to school together. We went to San Jose State. We were both Kinesiology majors and we were in the same fraternity. Bro, I asked him a brother.

Who was big bro? Who was little bro? And then we went to work. He was all over the place. He was at Crunchy. He was at UFC. He was starting new trends. And I went the route of creating my own business, accelerate.

And with the need for training slate, Craig was the man in order to really put the word out there and to get people to use it, basically. So you've been entrepreneur for a little while now? Yes. And this is new for you, Craig, to get into entrepreneurship. Is it relatively new? Uh, can you hear me?

I hear you a little bit. Yeah, you're in the background there. Yeah, yeah, no, it's new? Can you hear me? I hear you a little bit. You're in the background there. Yeah, yeah. No, it's new for the tech world, but as far as running my own business, the other side hustles that I was probably well aware of, totally didn't do it that far away. Okay. So you guys are going to be attracting entrepreneurs. I mean, trainers using your system, they're not going to be working for anyone, they're working for themselves, they're just using your product as a tool. Potentially, it can go both ways.

Oh, interesting, okay. Yeah, so you can work out at, say, in the city we've got studio, mixer, deacardi, body, which are gyms for trainers, where they bring their own clients. Yeah, they can use them as individual licenses, but we'll also have the option for like an equinox or a big gym to use a capacity of it where they truly white label it as well. So it's scalable to low or big level small business, medium business, big business.

Now, this immediately pops in my head when you said that. I think that's a great idea. However, how would would, you know, trainer, you know, John from, you know, Wisconsin, how is he going to get the same kind of exposure, or how do you get the exposure out there between him and let's say a big company like Equinox? Is there a difference in, you know, one pays more, or how's that going to work? Yeah. Equinox wouldn't't wanna be in the mix of all of the independent trainers and smaller businesses.

They're gonna be a completely different white label brand. So they're gonna license the technology and use it hopefully. In order to help their trainers get better and they're gonna have their own internal system that they're gonna use. The license professionals and smaller businesses

like Accelerate and whoever else is out there are going to be using it in the capacity that we're talking about. What about fees that people can charge as trainers? Can they determine how much they want to charge? Or are they going to follow a format? Yeah, we make it as adaptable as you guys want to make it in regards to charging people. So you can charge 20 bucks a month, you can charge 5,000 bucks a month, whatever makes sense to what your practice is. A physical therapist might be charging $300 per session. A company like accelerate might be charging a monthly fee of one to $2,000 per client. A individual trainer might be charging anywhere from 60 bucks to $2,000. Whatever it is. Yeah, so you can definitely adapt it to

wherever you feel you are in the. Now, it's, it's, in that case, it sounds like the fee to use your, now I know you guys are not live yet, so you probably don't have specific fees and you don't have to go over them, but it would make sense in that case then that they would pay you a percentage.

Is that how it would work? We will take a small percentage, but remember, the reason why we created training slate was it would work? We will take a small percentage, but remember, the reason why we created training slate was to solve the issues that I as a business owner, that Craig as a business owner, that you guys as running your own businesses, floor it into the charge that we run into with square, or I don't know if I should be naming names with my body,

and other companies out there that take 2.3%, plus 4%, plus $50, plus another 3% for this. And by the end, you're paying between four and 7% which is crazy. That's a lot of money. So no, we're not gonna take those types of fees. The credit card fees will have to be passed on because that's what happens.

And then we'll take like a 1% fee or something like that. Okay, so you guys, you wanna be real competitive in terms of the percentage. We wanna help them all out. Yeah, we wanna shift the paradigm of the business that's gone from this random on the fly design or I'm too lazy to create programs and paper programs to creating a foundation for these people

to create programs and giving entry level individuals the tools they need to get better or the elite professionals, the ability to use the vast amount of tools that we provide them from program exercise prescription to assessment, to implementation, to tracking. So tell me, yeah, I was actually really curious about the assessment part, as far as like your tools go, because once again, that's something that totally doesn't even get thought of. Anything I've seen as far as like software

and virtual training is concerned. So how did you address that? We addressed that through a lot of different ways. And again, there's a full spectrum of users that we envision using training slate from the Shrank Conditioning and the Sports Medicine World. So that means that they're going to be able to gather part queue information, their physical athletic readiness questionnaire,

some of things like heart rate, blood pressure, height, weight, osteoporosis, skeletal, musculoskeletal issues, things like that. From there they can go in and they can do things like the FMS that a lot of personal trainers, training addition and specialists are used to. You'll also have the ability to use a 42 point assessment, which accelerates sports performance uses, which measures landing biomechanics and athletic readiness, basically, more so than

the FMS would. It incorporates a few tests out there that already exists. You'll be able to measure range of motion. You'll be able to measure VO2 max, you'll be able to measure pretty much whatever you want. Yeah. What's the vet, what's the vetting process for trainers?

Say someone wants to come use your product. Are you guys gonna be requiring certain certifications, qualifications? Yeah, we will require certain certifications, qualifications. Yeah, we will require certain certifications, qualifications. That will be really looked into as we build slowly. We're not going to just open it to everyone right off the bat. We're going to slowly build it and make sure it's a quality product

where the clients are getting quality professionals overseeing them. It's smart. Yeah, I can say you don't want some ship but trainer that's handling your edges first. Yeah, first thousand people like over there and then it makes you guys like you know, or looking for quality.

If there's one thing that we've learned in the industry as long as we've been in it is that ship but trainer is really bad. Right. We don't, yeah, you don't have an experience as a lot of it.

Yeah, they're out there. Ship buts are food seem a lot of them for. Yeah, even if you eat a lot of Mexican. Well, we kind of cool actually, you know, along those lines is to create some, I don't know,

some sort of like either recognition for those that are really qualified or maybe give clients a lot of results or something like maybe they get an extra boost on the page or more advertising because of that. Production contest, like that. Like a rating system. Well, yeah, or even advertising because of that. Production contest, like a rating system. Or even even a discount.

Maybe you get 1.5% from the average person, 1.25% and so on. And then when you're considering a lead and giving the best results and helping them, because I think those people are representing your brand along with their own the best. So finding a way to encourage that for you to be a better trainer. Yeah, you'll have options of searching and sifting through the trainers based on recognition just as such, and then simple A to Z alphabetization, and then who's put in the latest programs as well. So we have that covered as well.

So to be like, which trainer's a handsomeist? Yes. I'll work about one. Who wears the most bandanas? We don't have all those filters yet. We will take that into account. What is Joey Schwoll wearing currently? Yeah, so get not to go the news.

Not to go too off the subject, but what do you think of the state of the current of the fitness industry currently? What do the trends look like to you? And what do you think about what's going on? Well, I don't really like where it's going and that's why I found a need for training sleep. I don't like the random on the fly approach

to training where it's, I see people asking, what do you feel like doing? What do you wanna do today? I see 80-year-olds doing push presses. I see just a trochist form out there. I see. 80-year-olds do a crosschist form out there. I see. I see. I'm cross.

Let me repeat that. Let me repeat that. That's one of my Craig and the background. The potential customer. Craig, the background just said 80-year-old doing CrossFit. Right. Yeah, so there's a lot of, it's mostly the random on the fly design that I'm trying to get away from and really trying to get people to create individualized, systematic, customized approach to training

where they're treating each client individually and creating different programs for them. And we make that easy on the trainer to do where they can save template but make tweaks so they're not working into the Wii A or some night creating a new program and entering little numbers in Excel sheets all the time. Yeah, it just seems to me the fitness industry,

I've been in the industry longer than you guys, I'm sure, and it's exploded. The gyms have grown definitely, but the trainers and training and classes and individualized type of stuff has exploded. Then social media got big, and it exploded even more, and now everybody's a fitness professional,

everybody's getting fitness advice. And it's easier now than ever to get information. However, you got to be smarter now about sifting through that information that you get because with that information comes more bullshit. There's a lot more crap out there and I think that's what you might be. Yeah, no, that's definitely true. There's a lot of stuff out there that's what you might be. Yeah, no, that's definitely true. There's a lot of stuff out there. That's what the internet provides, but making sure that you have empirically driven evidence behind what you're putting into effect

is very important for people to understand and it's hard to find out there. I am. There it is. Yeah, very much so. Yeah, it's very, I feel the same way. I mean, it's one of the reasons why we started the show is when we first started, we're like, yeah, we're just going to tell everybody what bullshit, what we, you know, the bullshit

that we see and we're going to call people out. Sposal of the charlatans. Yeah. So that was a big one. What about nutrition? Will there be a nutrition component to this where a trainer can, I mean, either guidance or, or will nutritionists be able to use this? So there'll be a small nutrition component, but I feel like nutrition would have been

creating a whole new company in itself. I think what we'll do is we'll integrate with one of the top performers out there in regards to efficacy and empirically driven data and the results that they show. So there's a couple that we have in mind that will probably incorporate, but initially what they'll have is they'll have a shopping list. What a lot of people do is when they eat right now, they just eat the wrong things, and then they eat more of the wrong things, and it just becomes a slippery, sloped, snowballing effect. What we'll provide is, you just got to shop for this type of food. You have it and that's all you eat, you'll be okay.

You won't be able to overeat if you eat the right food. So we'll keep it simple and sweet initially, but eventually we'll build in that. Yeah, because I think that's, I mean, it's an important component, but yeah, you make an huge, but great point there. Nutrition's a completely, I mean, one other monster.

Oh, huge, huge monster. Supplements, all that stuff is just another, a whole other monster. So that said, if there's any RDs out there who want to reach out to us, you let us know. So are you guys funding this yourself? This all is creation. You guys like straight up entrepreneurs, like I'm going to just dump my money into this and see what happens, swing the bat Craig's a sweat worker so Hill Hill build a tree through all his hard work I put some money into it and We have some investors one of which who's chase out Lee chase at least the

Second basement for the Philadelphia Phillies who just got traded to the Dodgers over the past day So going back on the West Coast. But he's one of the guys, one of the athletes that's all success through our training, accelerate, and understands the need for this connectivity between like-minded professionals to get an athlete to or a client to where they need to be. Yeah.

Yeah, I mean, the reason why I ask is just, we also have a large audience of people who are entrepreneurs. And it's, I think it does them a service to hear about the difficulties and the risks that you have to take in order to do this. It's just listening to you, it's like, oh yeah, he knows what he's talking about, it's very smart.

But I'm pretty sure there's days where you're sweating and you're like, okay, we're putting our, you know, we're putting our dicks out there. Yeah, and yeah, yeah, no, it's hard, it's definitely hard work. I mean, when I started accelerating, it was, you know, it was faith and trust in myself I was sleeping on sheet rock and eating canned food and it grew into what it was today and It was built out of a need to help the industry and where it needs to go by creating a one-stop shop for clients and athletes

so they're not pooled in all these different directions and given bad advice with also the ability to be referred out. And furthermore, we get people that reach out for us from all over the world, the train with us, all over the country. And I just can't reach that many people. I can't create that many online programs. I can't be on the phone now.

I can't. So this will allow us and you guys to keep track of your clients from near and far. Or is there anything out there now?, I mean, you should be okay talking on about this. Is there anything out there now that is trying to do that, but you guys are obviously going to try and do it better? No, there's brands out there, but it doesn't go to the depth of what we're trying to do. There's definitely a market for it, so I would assume that there's other things out there

trying to do, which you guys are going to do, they just might suck. You know what I mean? Yeah, yeah. I mean, there's... You can talk shit, bro. This is my pump, bro. It's nice to see what people are trying to move in the right direction,

the direction that we're talking about, the where we're trying to go with it. But like you said, the people that are doing it haven't been in the industry. They don't understand the ins and outs and the little details of what goes on with exercise prescription and how it needs to be treated from a, from a time, a financial, and an educational standpoint.

It's just not there. And that's why I don't really put anyone on the same level as what we're trying to create here. Yeah, I mean, I'll just tell a story here. I'm not going to use any names because I don't want to get myself more trouble than I already already get myself into. But long time ago, there was a fitness company of Jim's that was very successful, did very well, was growing very rapidly. And you know, like most companies, when you grow and you get big, you start to look for outside investments. And the people at the time running the company were fitness people.

They were people who were trainers, people who like to work out, people who understood Jim's, understood people, and this company moved in the direction of bringing people in from other successful companies but had nothing to do with fitness. And, well, I'm not gonna put, again, I'm not gonna point, I'm not gonna be specific, but they brought people in, and what ended up happening with these gyms is they said, okay, we have

a lot of clubs, we have the best clubs, offer all these amenities. All we're going to do is we're going to charge a low price and we're going to kind of eliminate the sales process, a reduce it dramatically. Pay trainers this much, they don't need to be making any more than this. And people will walk in, they'll look at three options, like it's a menu, and they'll pick. And that would be so easy, that's all we're going to do. They're going to walk in. Why would they choose another gym? We've got more stuff. It's a little cheaper. They just got a point and that's that's bottom line. And those of us in the fitness industry, it's like the Burger King menu. Right. We knew that would that's fucking not a good idea. Like that's not going gonna work because fitness is different.

Fitness is different. Let me tell you something. You work in a gym, even if you're not a trainer, let's just say you sell memberships. You are not selling shit. Yeah, it's one of the few things that you sell. It's not tangible. You're not set, they don't leave with anything.

You know what they leave with? They leave with a dream. In a contract. They leave with an agreement. They leave with a dream. In a sentence. They leave with the idea that they can come back and then change themselves.

They haven't bought anything. So it's not like selling electronics. You go buy a Sony whatever PlayStation at this store, you can buy the identical one at this store, you're gonna go with the cheaper one, it's the same fucking product. It's not the same when you go from gym to gym. Yeah, they have equipment,

but in this gym, I have more equipment or whatever, but I know for a fact as a trainer that I can outperform 99% of the trainers out there with a pair of dumbbells, and the other trainer can have access to all the equipment in the world. And part of that is not because I know more shit, but because I might be able to motivate and inspire better.

So that was a big thing that happened, and as a result, you saw the fitness industry, in particular, the gyms take a massive decline. So some of these big companies produced less and less revenue. There was a huge, I mean, the talent just left and started their own thing and moved off into other things. And now you're seeing in the fitness industry,

more niche type market stuff, you know, you saw the introduction of Thing Like CrossFit, which is definitely a niche market. You know, Pilates, yoga studios exploded, personal training studios closed, because these gyms started these price wars and it didn't work. And so when you talk about how you guys are trainers,

and we're from the industry, and we're building this from trainers versus some of these other companies that, they see the market for it, and they're either marketing people or just tech people, that makes a big difference. It makes a huge, huge difference. So I just wanna bring that example up

because I've seen it firsthand. Yeah, I agree, definitely. Many, many times. As of right now, is it just the two of you that are running training site? I mean, yeah, well, we know we have our CTO, we have our CSO Craig here, I've ever seen you and myself. And then we have a pool of investors who I selected that are extremely helpful

and intelligent, some in the biotech industry, some in marketing, some in finance, and then our pro athlete. Yeah. So I selected a team that can really, really create a really good, yeah. Very cool. Just not good cohesive. How do you, how do you, how do you, and chase know each other? Did you train him? Yes. Yeah. He trains at accelerate. Oh no, shit. Yeah. So are you got any ideas of when this would be ready?

So in October, we will roll out the beta to select individuals who have been on the list for a while and that we trust. And then probably in January, February, the full, the full Shabang will be out ready to go for you guys. All right, nice. All right, perfect. I don't know if you guys have any other 18 questions.

Yeah, very cool. I'm very interested to see the full product and how it works. And, you know, our listeners know that we're very honest. So if we like it, we're going to promote the hell out of it. If we don't, we probably won't say much. But if we like it, we promoted it. They know that we're not full of shit. So cool.

Yeah. So we'll take a look at it. But you guys are definitely legit. So it's got to start with the the people starting the product and If the people are legit, then you've got the first step down and that's sometimes the hardest step. I think for sure Thank you for listening to Mind Pump for more information about this show and to get valuable free resources from Sal and I'm in Justin Visitors at www.minepumpradio.com. Until next time, this is MindPump.