Mind Pump: Raw Fitness Truth - 2019: The Detrimental Effects of Low Testosterone in Women, the Truth About Cycle Syncing Workouts, What to Do if You Can’t Eat Enough When Bulking & More (Listener Live Coaching)
Episode Date: February 25, 2023In this episode of Quah (Q & A), Sal, Adam & Justin coach four Pump Heads via Zoom. Mind Pump Fit Tip: There is NO such thing as exercises for men and exercises for women! (2:24) The top animated ...films and why they were profitable. (22:58) What actor turned down the biggest paycheck in history? (29:07) Rocky was wrong. (32:02) When to use Kreatures of Habit. (35:04) Elon Musk is the ultimate disruptor. (37:09) The average American debt. (46:17) Are you pessimistic or optimistic about A.I.? (51:45) Will work from the office ever fully return to 100%? (56:03) The theory behind participation trophies and the value of losing. (1:00:42) Red-light therapy for joint pain. (1:05:49) Shout out to Max Schmarzo. (1:07:48) #ListenerLive question #1 - What are your thoughts on testosterone replacement therapy for women? (1:09:20) #ListenerLive question #2 - What are your thoughts on cycle-syncing for MAPS Programs? (1:19:12) #ListenerLive question #3 - How do I continue to build muscle under a bulk, when my hunger levels have plateaued? (1:30:59) #ListenerLive question #4 - Are my recreational activities messing with my fitness goals? (1:38:41) Related Links/Products Mentioned Ask a question to Mind Pump, live! Email: live@mindpumpmedia.com Visit Kreatures of Habit: Meal One for an exclusive offer for Mind Pump listeners! **Code MP25 at checkout** Visit Joovv for an exclusive offer for Mind Pump listeners! Special Promotion: MAPS Anabolic Advanced Launch for only $97! **Code AA60 at checkout** (Ends February 26th, 2023) February Promotion: MAPS Performance, MAPS Aesthetic, and MAPS HIIT are all 50% off! **Code FEB50 at checkout** Hitmakers: The Science of Popularity in an Age of Distraction – Book by Derek Thompson Mind Pump #1857: Are Squats Overrated?: A Debate With Eugene Teo Drawing An Audience: 15 Highest-Grossing Animated Movies Ever Matt Damon Reflects On Turning Down Avatar Role - ScreenRant Raw vs. cooked eggs for postexercise muscle protein synthesis Facebook and Instagram to get paid verification as Twitter charges for two-factor SMS authentication US credit card debt now totals nearly $1 trillion - ABC News Average American Debt Statistics | Bankrate Twitter taught Microsoft’s AI chatbot to be a racist asshole in less than a day All-In Podcast - YouTube In an 8-Hour Day, the Average Worker Is Productive for This Many Hours How To Treat Joint Pain And Arthritis With Red Light Therapy Visit SleepMe for an exclusive offer for Mind Pump listeners! MP Holistic Health Stephen Cabral x Mind Pump Mind Pump #2015: How To Apply Advanced Training Techniques To Build More Muscle CAMRY Digital Hand Dynamometer Grip Strength Measurement Meter Auto Capturing Hand Grip Power 200 Lbs / 90 Kgs MAPS Fitness Anabolic Mind Pump Free Resources Mind Pump Podcast – YouTube People Mentioned Eugene Teo (@coacheugeneteo) Instagram Max Schmarzo (ATC/CSCS/MS) (@strong_by_science) Instagram Dr. Stephen Cabral (@stephencabral) Instagram Dr. Becky Campbell (@drbeckycampbell) Instagram Joe DeFranco (@defrancosgym) Instagram Ben Pakulski (@bpakfitness) Instagram
Transcript
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If you want to pump your body and expand your mind, there's only one place to go.
MIND, MIND, MIND, MIND, MIND, MIND with your hosts.
Salda Stefano, Adam Schaefer, and Justin Andrews.
You just found the world's number one fitness health and entertainment podcast.
This is Mind Pump, right?
In today's episode, we answered live, callers, questions.
But this was after a 64 minute introductory conversation.
We were talking about fitness, current events, family life, and much more.
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All right, here comes the show.
There is no such thing as exercises for men
and exercises for women.
There are just exercises,
and you can pick the right ones
for your individual body based on your goals,
whether or not you wanna move better,
be stronger, build more muscle,
or burn more body fat.
So don't buy into the,
this is for women,
this is for men, marketing propaganda.
I don't know, I make the argument for donkey kickbacks.
Do you remember all the fights that we have
with our marketing team?
Oh yeah, it's easy marketing.
Oh my God, oh my God.
Hiring a marketing team to hand,
this was in year two or three.
Where do we finally bring up,
when we bring Rhino on three, year three?
I think 2017 wasn't it? About year three. Where do we finally bring up, when we bring Rhino on three, year three? I think 2017 wasn't it?
About year three, we bring on Rhino digital media
to help support us on the marketing side.
And one of the first things they want to do to the programs,
at that point, I think we have three.
We have three programs that,
I think three programs what we have at that time.
And their first resolution or thing they wanted to do to increase
sales was we needed to split the programs up or rewrite new programs for women
and then for men.
And we were off to a rocky start to that earlier.
It's super easy.
You see this was you see this was supplements.
And I can see the angle.
It's a proven formula. It is it is
If you feel like it's specifically for you
Or there's something different about you and so therefore this product is gonna be more appropriate and more effective
You're more likely to buy it, but the workout angle is the most annoying to me because
The you know, yes, there's exercises I guess, men like more generally than women because
men tend to be more interested in things like building their, I don't know, their arms
and their back. Maybe women more interested in building their butts and, you know, their
lower bodies. But there really is no...
That's not why it may be female exercise.
That's not why it persists. It persists still because there is definitely a clear difference in hormones in men and
women.
And we know that hormones play a significant role in building muscle and or burning body fat
or losing body fat.
So because that is a fact and people are aware of that fact, that is what I think confuses people into believing
that there should be a program designed for women
and their hormone profile and men and their hormone.
That's why it's still quite good.
Well, I think it just gets closer with that
is that men and women know
that there are general differences between men and women.
So why not, why wouldn't there be an exercise?
Why not lean into that even further?
Yeah, I mean, the truth is, as a personal trainer,
besides goals, right?
Because everybody's goals are a little different.
So you would train someone differently.
And of course, based on how their body moved,
you would train them differently.
There was correctional exercises for one person
that would be different for another person.
Besides that, really, if I were to talk about
the general differences between men and women,
which by the way, this breaks down at the individual level
anyways a trainer.
Everything goes down to the individual
when you're a trainer.
I don't care if you're male, female, how old you are.
I'm looking at you as an individual
and those are the things I'm considering.
But generally speaking, the behavior stuff
is more of a factor than exercises.
Like to give an example, men are more likely
to do too much weight, right?
Women may be more likely to overdo cardio or more likely to not want to add weight when
appropriate to the bar.
You know, those things, I can see some truth generally speaking, but the whole like,
you know, there was a post, someone did post in our forum and the guy said, you know,
don't do these exercises
if you wanna remain feminine.
It's like, what?
What are you talking about?
So he said that?
There was some post, some fitness person.
Oh, I got it, I didn't see that.
I mean, of course it goes viral, right?
Or I just got that potential for virality,
which by the way, I wanna talk about like,
we should touch on that.
Things that go viral,
doesn't mean that they are true.
It just means that they tap into some kind of
piece of human behavior.
And oftentimes our behaviors and our psyche is super wrong.
So that's why these things tend to go viral.
And there's a formula to do so to make someone
make something.
Popular doesn't mean correct.
No, that's right.
The science of virality, right?
Then the book hit makers talks about this
and it has nothing to do with great content.
All it takes, and by the way, famous people on social media
aren't immune to being stupid.
I mean, there's just as many dumb,
rich, famous people as there are poor people.
And so those people, all they have to do is share that takes as one Justin Bieber,
you know, one Oprah Winfrey. All it takes is one super famous person to share an idea.
And then it goes crazy. I mean, look at all the uproar with Kyrie,
when he shared that documentary that had the racist roots.
I mean, it went crazy and it went viral and everybody saw, but it really didn't go viral.
I would say, that guy, I don't know what is following is maybe Andrew can pull up, but Kyrie's
following is, but it's in, I think 10 million plus. I mean, if that would be, if a video goes 10
million views, that would be considered viral.
Yeah, exactly.
One million would be considered viral.
So somebody who has a following of 10 million people
can really influence or dictate something going viral.
So all it takes is one idiot.
19 million.
How much?
19 million.
19 million.
So he reposts it's automatically viral.
Well, just to bring it back to kind of like relevance in our space,
so like the Kardashians promoting the waste trainers still.
And that persists because of like influencers like that that have that kind of
reach and authority perceived authority in terms of them,
you know, being able to manipulate their body and like present themselves in such a way.
And so it like gives this perception
that there's validity to this method.
Yeah, what makes me sad about this
is that the fitness industry, right?
The marketing side of the fitness industry
really perpetuated this early on
and really especially screwed women over.
I was just gonna say, you know who suffered the most
from this?
Women.
Yeah, big time. If I was a chick, I'd be pissed suffered the most from this? Women. Women. Yeah, big time.
If I was a chick, I'd be pissed because the guys were getting,
the guys were getting, the guys were getting all the best
information to build muscle and burn body fat and sculpt
the best physique.
The women were getting all this bullshit stuff that was
that to them like, oh, just do high reps and these kick back
exercises and that's like, what?
Well, what Jim's did, because in pack flexor sizes.
Yeah, so Jim's didn't become a business
until like really a business
until like the 80s I would say,
they were they really started to learn
how to make a lot of money up until then,
it was like a club and you know,
you had your local Jim, you would go in,
it was a bunch of dudes working out,
a lot of them didn't even play music,
the atmosphere totally different. You'd hear weights clanging and people lift them, of dudes working out. A lot of them didn't even play music. The atmosphere's totally different.
You'd hear weights clanging and people lift them
and they're working out.
And it definitely wasn't a place that women wanted to go to,
especially when the people representing gyms
at the time, the only people that were known were bodybuilders.
Pumping iron comes out in the 1970s
and you look at these huge muscular bodies on there
and you think, well, that's what I'm gonna look like if I lift weights
So I'm you know, I'm a woman. I don't want to look like Arnold right but a bunch of guys did so that's what gyms were and then gyms realized
If we're gonna make money we need to attract the the largest consumer base and women are a bigger consumer base
Than man and so Jim said how how are we going to track them?
So what they did is they said, okay, we're going to, we're going to change the narrative a little bit.
Yes. You know, lifting weights can make you look like a bodybuilder. But not if you do it like this,
not if you use the machines with the pink poultry, a poultry, not if you use the two pound dumbbells
and do 5,000 reps, not if you take this step class, so the sorobis class where you're dancing and burning,
and then you had workout videos,
Jane Fonda putting them out,
Jane Austin putting out their workout videos,
it was about doing 5000 reps, feel the burn,
burn sounds like burn body fat,
so women were super misled, and for decades,
women didn't do the most effective exercises.
They didn't squat, they didn't deadlift,
they didn't bench press, they didn't overhead press.
They didn't do anything below 50 reps.
They didn't use dumbbells heavier than four pounds,
unless they literally wanted to become bodybuilders.
And they suffered.
They were the ones that, you know,
the term cardio bunny that you would hear in gyms
where gym managers and owners would know this.
You'd see people on cardio who would just sit on there
for two hours and their bodies wouldn't change
because their body's adapted and kind of became skinny fat.
Cardiobody refers to women,
because it was mostly women that were stuck on them.
The first gym I ever worked in
as an 18 year old personal trainer here in San Jose,
this is, so I'm 18, so it's 1997, okay?
So this is the late 90s.
So it's not, I'm not even talking like, you know, 80s,
this is the late 90s. The gym I worked, I'm not even talking like, you know, 80s, this is the late 90s.
The gym I worked in was 24 fitness on Hillsdale Club 504.
So before they re-granned open and changed the whole thing,
right now I think there's a home depot there.
And they had a women workout area in the gym.
And I remember walking in there.
And at first off, as a fitness person,
I remember really like thinking like,
this is stupid, there's a women's,
maybe they just feel more comfortable,
but like what's gonna be in there?
And I remember going in there,
and it was the exact same equipment,
just changed the poultry.
The poultry was purple.
Yeah, it was purple.
It was purple.
And the dumbbells were,
and the dumbbells were covered in whatever
that plastic was or whatever to make them,
like not look like metal.
And I think the heaviest dumbbells were like 10 or 15 pounds.
They are like these pink dumbbells.
And that was the area.
That was the women's only area.
And I remember thinking, this is so easy.
Yeah, lift and heavier was never promoted.
No, now that now jazzy sizing it.
Now the debate from the like marketing team perspective is, it's what the consumer wants.
So are you really like so I, think about this, right?
And we don't know because we never went this path.
But I bet you today, if we still were to have this conversation with the marketing team,
they would say, yeah, all the tens of thousands of programs you sold, we would have sold
X amount more.
Sure.
Have we taken Maps and a Ballac, put a hot chick on the front
of it instead of sell, and actually didn't do anything other
than change the color scheme of it and market it differently.
Maps and a Bolic.
I would argue that that might work if they didn't know us.
Because their argument was always about trying to reach an
audience that is just the general public.
Yes. That's a very fun show.
If they listened to our show, it would be an immediate backlash.
Yeah, they would laugh.
Yeah, they'd laugh.
It'd be silly, it's ridiculous.
Yeah, I think, well, look, as a product,
I don't know, makers or business owners,
yeah, you can just look at the consumer
and just give them what they want.
Or if you have integrity, because remember, we did not get, we didn't start in the fitness
industry with Mind Pump.
We all were trainers for decades.
And it's not a money making business.
It's not like you're getting into like trading stock or whatever.
People don't get into it because they want to be rich.
We did okay for ourselves because we were really good at what we did,
but not all of us did it because we were passionate about fitness.
So when we started Mind Pump, we had to lead with integrity,
and the goal is change what the consumer wants first by educating them.
And then the belief is, if they do it the right way,
like we're educating them on, they'll get better results,
and they'll be better consumers anyway.
And why do we believe that? We proved it as trainers.
We proved it as trainers.
How did all of us train people early in our career?
We gave the consumer what they wanted.
The client would hire you and they're like,
I want to get beat up, I want to get sore.
I just want to do tons of, you know, circuits and whatever.
Okay, Mr. Johnson, that's what we're doing.
I'm going to burn the crap out of you.
We're going to have you turn over it was crazy.
And then when we did it right,
we ended up having a mistake. We were more successful. You're, you're alluding to what my argument
will be back to the marketing team if they threw that in our face. I'd say, yes,
you're right. We would have reached, you know, a million first. Yeah. But the fall off and the
cap would be there. Whereas it took us longer to reach those sales, but they've
continued to compound as what we've continued to prove year over year, even in a tough time
like it is right now, is because most of the sales come from referral, most are still
coming from somebody who referred the show, who then listened to the content that we talk
in long form, then eventually,
you know, I wish, and I know what HubSpot has some of this data, but not to the, like,
remember the gym used to be able to tell you how long the average person worked out before they
bought a personal trainer or the average person who got a person trainer, how long they would stay in the gym.
I would love, I wish we had the, I mean, it was like two or three times as long.
I know. So I wonder what the analytics are on how long someone has to listen to the show before they
Go through a program and then after they go through a program
How many more programs do they go through and how long do they stay listen?
We know the lifetime value of customer right? I do know the LTV. Yeah, it's huge
If you look at our individual program price and what our lifetime value is it's a massive
Because people do that they get, they follow a program,
oh my God, it works.
I'm gonna get five more.
Yeah. So the strategy, I think, works,
and I think in the industry,
the fitness industry's been around long enough
to where people are a little bit more privy
to kind of what's going on.
And I do think that the strategy's better now,
maybe 10 years ago, wasn't that way,
but now it's probably better to educate, because years ago, wasn't that way, but now
it's probably better to educate, because it's kind of counter.
Anyway, information is spread so much faster now, too.
So if you're going through a program and you can get quite the desired results, you're
seeking all I have to do is go on forums and go on the you know, the internet and reviews and, you know,
that's going to spread like a lot faster than positive.
So I got, so I don't know if I sure, I think I share this on the podcast way back.
When I first created Maps and Obolic, Doug and I actually had this conversation and Doug
was like, well, and Obolic is very masculine sounding main.
And it's all about building and this and that.
And he's like, what about female?
Like, what about women? Because women are, if you look at fitness programs, uh, women, if you want to make money,
self fitness programs to women, if you don't want to make money, you self fitness programs
to men, men don't buy programs.
It's like directions.
It's true.
No, it is.
That's a guy.
I mean, don't ask for directions.
It's just, it's just a fact.
Okay.
Uh, so, but why did I make it?
Maps at a ball. Like, why did I say, no, I'm not going to why did I make it, Map Santa Ballet?
Why did I say no, I'm not gonna like try to make it this,
because I knew if I could sell to men, women will buy it,
versus if I make it for women, men will never buy it.
And I wanted to educate anyway through the process.
So Map Santa Ballet, now here's the funny thing.
Here we are, ten years after Map Santa Ballet comes out,
we have Map Santa Ballet Advanced, which is now in its launch,
and the biggest consumers of the programs, women.
We have more female purchasers and users
of the most muscle building program we have,
which is Maps and Abol, and Maps and Abol, Advanced now,
which is like all about building muscle.
And more women than men buy it.
That's a testament to how smart the women are to listen to this podcast. That's it. That is by it. That's a testament to how smart the women are
to listen to this podcast.
That's it.
That is.
And it's also a testament to our strategy.
We were right.
And hopefully because where we are in the podcasting world,
we kind of lead the way a little bit
and people know that they see us and say,
okay, you can do it this way.
Because, you know, it's frustrating.
The fitness industry's been frustrating man since day one. As a trainer, it was just, okay, you can do it this way because, you know, it's frustrating. The fitness industry's been frustrating, man, since day one.
As a trainer, it was just, oh, I mean, how many times did you have clients come in
and tell you something that they read?
And you say, all right, here we go.
I'm going to have to have this conversation again.
I just had it with two other clients.
Now I got to talk to you about it and then you got to debate them and then they
got to try it and then they got to see, oh, yeah, you were right.
Didn't work. Yeah, I felt like.
All feeding into insecurities and stereotypes and, you were right, didn't work, yeah, I felt like crap. Yeah, she's all feeding into insecurities and stereotypes
and you know, it's just like,
it's just to me, it was just riddled with
like the craziest marketing that just like just,
you know, steered everybody all over the place
and you know, we were just missing the fact of like,
here's the meat and potatoes, it actually works.
I wonder though, if we're really winning that battle
or not.
Do you think that somebody like, let's say for example, keen body is not having as much
or more success by capturing the hearts of every 15-year-old and 17-year-old boy that's
just coming up, right?
So every year there's a new wave of 15 and 17 year old boys that
see the mansion and the hot chicks and the cool cars and the like karate moves, you know,
you know, and it does everything for us like a 17 year old boy. What 100% and I try,
like I try not to walk and I try and go like, man, when I was 17, is that like,
would I look at us as a bunch of like old,
funny duties who talk long?
And you talk for them?
Yeah, long, and I'm like, I don't want that.
Saying like, give me the young guy
who's like freaking got all the hot chicks and cool cars.
Like, I'm sure I would.
I'm sure I probably, so,
so, you know, is the strategy that we have committed to
and believe in?
I think it's a long game.
I think it's working.
Look, I think both will forever exist.
They will, but it's working.
Look, go into any gym now.
Go into the freeway area.
Remember what it was like when you guys first became
the world were two decades ago.
It's definitely, I mean, look at,
we talked about this many times on the show.
It's actually part of the reason why we get into debates
with like good friends like Eugene Tao
and stuff like that about, you know,
this message about telling people they shouldn't squat.
It's like, man, I feel like we just overcame that.
Like when we got into the industry over 20 years ago,
nobody squatted and then I feel like, thank God,
they started to and then now there's this new wave again that's trying to promote people not to squat and deadlift
against it. Wait a second, we just made great progress. All these Instagram videos of everybody
PRing and like go and extreme, you know, with their approach to lifting weights, which
is it's hilarious because like you said, that was like our biggest fight forever.
I work out in a not a hardcore gym at all.
It's a, it's a, it's a, it's a,
kind of like a country club, right?
It's got a freeway area, but it's more like a spa, right?
Steam room, sauna, the whole deal.
And at I go in at like 6.30 the morning usually.
And the freeway area is 30 to 50% women and they're lifting. Okay.
When I started in training, the free weight area, no women, none, not a single one. And if
you went to a golds gym or a hardcore gym, then it would be like 10% women still, not
very many. So it's definitely changed. Part of that change, I'm going to give credit
where credit is due.
Crossfit got more women to lift weights than anything.
They got more women to look at weight training
than the fitness industry ever did.
They did a lot of good.
The one thing they did well.
No, they did a lot of good things.
Well, they got people dead.
They let people squatting, they got people squatting.
They brought back community in the gym.
You know, like, they did a lot of good things.
They did, and there was a big shift.
And then you had social media catch on
where girls were saying, you know,
squat and deadlift for your butt
and look how good I look.
And so then that started catching on.
And now, now women lift weights.
And like I said, look, our,
we just launched maps and a bulk advance, right?
This is our most by far successful launch of any program.
Like some people are excited about it, whatever.
More women are buying it than men.
That's a win, because it is not,
in no shape, wear form,
did we design the packaging and the marketing,
the look to go after women with the traditional
opportunity to start.
Oh, this is for me, maybe,
or maybe the silver fox
and a wife beat it.
Oh, yeah.
Actually, there's a little bit of a draw there,
the real marketing strategy and the genius behind the program.
Stupid silver fox.
Yeah.
Come on, it was a percentage, okay?
Most women, or that listen to this podcast,
I think, are very intelligent and they know
that that program's gonna work well for them.
But there's gotta be a percentage
that bought it just to see the videos.
Stupid.
There's definitely a percentage.
Question is how big is that percentage?
You know, starting only fans?
Yeah.
See what's going on.
Hey, I got some dad trivia for you guys today.
So I am watching a animated cartoon with my son. I
notice that it like and it's an animated series. So think of like your big Disney
series like your animated movies that the kids watch that are super popular. I'm
watching one of those and it's one that has multiple movies and I notice they changed all the voices. Like they're different. The characters are different. I'm watching one of those and it's one that has multiple movies and I notice they changed all the voices
Like they're different the characters are different. I'm like, oh, what a stupid move why they do that
So go I go down the rabbit hole of looking up all the greatest animated series from a revenue perspective
I was like, oh, I bet that killed the revenue like they like they why they were maybe they were trying to save money by not having all those big names
Be the characters and they went with all these no-name people
and I bet that killed their sales.
So of course I wanted to look it all up
and then that made me look up all the analytics
on all the top name me, okay.
Three of the most profitable, okay.
Animated cartoons.
That way, wait, like a three in the top 10.
Like movies that were in the theaters?
Yeah, yeah.
I'm gonna give you one of the three,
so you only have to actually get two,
so you get to get the idea what I mean.
Like the Lego movie, the Lego series,
Lego, all the different Lego ads.
That was that profitable.
Oh yeah.
Oh wow.
Yeah, that's top.
I mean, it gave you one of the top three.
Now, are they talking about animated in general?
You're not talking about Disney?
I'm not, but would you actually bet?
Well, yeah.
Well, the Lego's not Disney.
Yeah, Lego's not I mean. I know.
Are they counting profits also with merchandising
and stuff like that?
Cause Lego, I can't.
No, no, no, just movie sales, ticket sales.
So they're trying to do this with Barney next.
I know that much.
They're resurrected in the image.
Yeah, you see Barney's trying to create like a cool
cool way.
Yeah, you guys are going away different direction though.
Give me, give me,
think of all the best cartoon movies you guys have watched.
Toy Story.
I put up there.
That's one.
Cars.
Would it be the other one though?
Oh, good job.
Did I get them all?
Yeah, it was a big piece.
Well, there's 10.
I was saying the 10.
You know what, when I was blown away,
the one that made me do it,
how to train a dragon?
Did that one make it?
Let me see here.
I don't know if it did.
You don't want blue me away?
I sage. Yeah, I sage. I sage. Oh, yeah sage Yeah, I say just so this is the one I was watching I sage number five changes all the voices. Oh really?
Yeah, I'm at a gas car definitely up there. Yeah, and Shrek has got to be up there. Yeah, that's a big one
Kung Fu Panda. These are all the ones I watched with my son. Oh, yeah, I'm dragon. It did make it up there
Yeah, so that those these are it this pickle with me is number one.
Oh yeah.
Yeah, yeah, yeah, yeah, yeah.
With minions.
Yeah, that's a whole bunch.
That one, that one from up behind it.
So I, toy stories up in the, I think, top three or four like that.
Ice Age was really high.
You know what I thought was really interesting about Ice Age is by the fifth one,
and Doug, you can probably look at the analytics if you go up to the Ice Age one.
It was like in, in the US, in Canada,
like 10% of its sales.
Like it's over the five series,
it's continued to ramp up overseas.
Oh, interesting.
And the theory behind that is the squirrel character
at the beginning, it's the easiest to interpret
for any language because there's no talking. Oh, sure.
Yeah.
And so it's a slapstick comedy.
Sure.
And so that makes sense.
I thought that was really interesting, right?
So like things that make that are that are easier for every language to translate into
humor, ended up going and doing much better and ice age because of that squirrel character,
it's done so well overseas and it's continuing.
It did almost, so they were getting all this criticism
because the last one, they didn't do any of the main,
Ray Romano and all the Liguzamo.
Yeah, yeah, yeah.
They have a lot of big names.
Dennis Leary, all of them are replaced.
That thing did almost a billion fucking dollars.
Yes, yes.
Wow.
You know how much these animated movies cost to make a lot?
Are they?
Then a lot.
The computing power and the engineering and the stuff that it's to make them is great.
And you know how far they've come along.
So when's the last time you guys watched Toy Story One?
I've watched all of these recently multiple times.
The animation, I remember when it first came out, it was like mind-blowing animation.
Yeah. It's crap. That's how far it's come along.
I think it's on your like Apple 2E or something.
Yeah, I was watching on my cell. Like, this kind of sucks.
Yeah, but it was amazing when it first came out. They really come a long way with the animation.
I mean, I'm trying to remember when they really started
to bring in adult humor.
That's what I thought it was.
Shrek did a good job.
Oh yeah, some of those things that,
that's where it like really, I think transcend
at the old Disney like cartoons was a Storks, I believe.
That wasn't bad.
Dude, that was hilarious.
Yeah, that's not bad.
For, you know, the adult side of the humor that came in, but yeah, there was a few of them
that when they did a good job of like, subtly kind of throwing that into bringing the parents
in, they would always crush.
Brilliant.
Yeah.
I mean, the parents are the ones that bring you in these kids.
Yeah.
Right.
And if you're, I mean, I find myself watching these like Max's now at that age where he
like actually will kind of sit down for cartoon
It's hard to get him for a whole hour, but he'll sit down for for most of it sometimes and I'm going through all these again
Right, I'm rewatching all of them and I'm you know, I haven't like watched it watched it for a very long time
I mean was a kid young kid and some of these came when I was an adult
So I never sat down and actually really watched the whole thing, and now having a son, I'm watching it, and I'm this appreciation for like, like how well done
they are as far as attracting and really me into watching it because of the humor.
You guys remember watching up for the first time?
Oh, yeah, that's a folksy thing.
Screw that, screw that one.
They just punch in the nuts like at the beginning.
It ran away!
It ran away!
It ran out of gates, you're like, oh, this is so cute. Oh, they can't have a baby. Oh, she fucking dies
That's the Pixar like one two uppercuts. Oh, so sad. Yeah, they just they hit you like it make you feel depressed
Oh, man, try and bring it back. I was like this is for kids
But I mean that's I mean Disney did that all the time. I remember, remember, Bambi? Yeah, as a kid, his mom dies and he knows how to do it.
She gets curious stuff story.
Here's another trivia for you guys related to movies
since I started going down this rabbit hole,
saw a bunch of stuff, something about popped up in my feed
after searching this.
Name the actor who turned down a movie offer,
the largest in history.
Let me think of that.
I was, there was an actor that turned down Titanic.
Ooh, so you're in the right track of like,
this was an epic film and what they were offered, okay?
You have a guest, you have none, I'm gonna spoil that.
So Matt Damon turns down the role in Avatar
and James Cameron had offered him 10% of the
Oh my God.
$290 million.
That series.
Yes.
That he was Sam Worthington came in.
And just so I don't know.
I don't think he gave that guy the same, same offer.
Matt Damon.
He, I hate hearing stuff like that.
Oh, just, it was, it was, it was an interview he was doing.
And he's like, I'll go down in history as the actor who turned down the most money
For a movie I didn't know that either and he might be of someone we know
I'm not gonna say it the list and no no what I'm talking about
terrible there was a guy you know that there was a guy for that painted
I think it was a mural for Facebook yeah, and yeah. And they offered him like $10,000 cash or stock.
Yeah. And I think he took the stock and...
And he took the stock and crushed. Crushed. Yeah, he got so much money for that.
So much money. There was another story about that. I forget which company it was. He created
the logo for them. Yeah. And then like, yeah, he...
You took the cash. Took the cash. And they offered him all this stock And then like, yeah, he took the cash. He took the cash.
And they offered him all this stock.
I mean, you put yourself in his shoes, right?
So he's in the middle of doing born-alternatum,
his crazy series.
Which is already out of his mind.
Which is crushing, he's making good money for that.
And you get offered something that is a percentage
of something that is so unique, right?
I mean, it is James Cameron.
Yeah, but yeah, exactly.
He did Titanic and a terminator.
I mean, he did all the huge great ones, right?
I didn't do it.
He didn't do it.
No, Steve is still a ghost.
I was getting spillburned in camera.
I mean, those are like two greatest.
I did blockbuster.
Am I the only one though?
I mean, and he's what he did.
I feel like I was the only one that hated the story of Avatar.
Because you said,
because you read the political undertone.
He's a firm political undertone. That's what I'm saying. What political undertone?
He sold out humans for aliens.
For some alien thing.
What they lean into is political undertone to that movie.
Dude, they lean into the whole like humans being parasites,
which is, yes, dude,
which is, I don't like that narrative.
I get there were bad people, I get that.
But he literally,
Lee, like it turns on the humans to bang alien right what the food
Well, it just shows that we look past all that for like killer graphics
Revolutionary graphics enough for us to be like, ah fuck the storyline everything green screen
I mean, he was the first to really just go hang on with screen. Speaking of movies, a study comes out comparing raw eggs
to cooked eggs and its effect on muscle protein synthesis.
Oh, interesting.
So I said movies because who popularized
Rocky, Rocky, popularized,
with by the way, you know what that happened?
You know how many people, if you ever read about this.
So in the movie, the original Rocky, great love story, Adam.
It is a love story. I almost spit my words Adam. It is a love story. I almost spit my whole ass.
It is a love story.
He, he, in the movie, he wakes up hell early.
Obviously, he's like super poor, you know, dude, whatever.
And he's cracking eggs in a glass.
And he like chugs him down.
That started a generation of dudes who would drink raw eggs
in the morning.
Cause the rock was in that camp.
Yes.
So that was like a big thing or whatever.
And then they had to actually put out warnings. Like, hey, you can get Salmone camp. Yes. So that was like a big thing or whatever. And then they had to actually put out warnings,
like, hey, you can get Salmonella.
This was during the 70s and 80s.
Anyway, cooked eggs is better
when it comes to muscle protein synthesis than real ones.
Well, I mean, Rocky was wrong.
Just for the diet, because it digests easier.
Listen, we cook our food for a reason.
Like, I know people talk about raw this, raw that.
Like when humans discovered fire,
or it probably is what led to us evolving
into having these massive brains,
because it can consume...
Now, sounds like it's a sum of lots of meat.
Is it the same thing though,
that is like, if you compare raw vegetables,
it has more nutrients in it.
But then if you cook the vegetables,
your body actually digest more of the nutrients. You know, it doesn't have available. Even though there's not more nutrients that it. But then if you cooked the vegetables, your body actually digest more
of the nutrients. You know, it doesn't have available.
Even though there's not more nutrients that way, is the same thing with the egg, the egg
in its raw state would actually show a higher nutrient profile. But then when it's cooked,
it's more.
I mean, probably you could make that case. It's probably something that's destroyed in
the cooking process. But it's not available. Yeah. Like the example I always give is,
you could grab a rock, which is full of minerals,
but you could eat it and then that they will happen to you.
So this whole like cooking your vegetables,
kill, destroys this percentage of nutrients and enzymes
so you should eat raw.
Well, okay, that's, you're totally disregarding
the digestive system and how we assimilate things.
Cooking food makes it more bioavailable.
And you're able to eat more.
You would not be able to eat big pieces of steak raw
all the time, but fuck you up.
You gotta cook it.
So this makes sense.
When I saw the study, I'm like, oh yeah, well,
that makes perfect sense.
I mean, Garrett too, he lived longer
because we didn't like eat all of this bacteria,
all these parasites and everything else that, you know, I'm sure had we didn't like eat all of this, all of this bacteria, all these parasites and everything else
that, you know, I'm sure had detrimental effects
and like, I would die.
But also cooking, a young death,
cooking pre-digest the food, you know,
it helps break down and digest the food.
But one of the, one of the pluses with rye eggs,
which I'm not gonna advocate for,
because there's always the risk of,
even though it's tiny, of salmonella,
I, I do rye eggs all the time, because it it's convenient Because if I'm making a shake I could throw
Seven you could like make it in yeah, and then just blend it up and drink it and then boom. So yes, I get
It's less
Slimy how did you drink them by themselves? Yeah, I do four of them just it's not a problem
Are you eggs every morning and if so when is it you're in it? Because I know you do creatures of habit.
I see you make that.
How do you decide if you're going to use that or not?
I do creatures of habit later in the day, usually.
Unless I'm traveling and then I'll use it in the first thing in the morning.
But I'll do it in the middle of the day, like in between meals.
Because it's got, you know, 30 grams of protein.
It's got good carbs.
So it's a nice, like, easy, convenient meal. But in the
morning, it's usually eggs, although these days now I'm eating sardines more because when
we did that inflammation test with Dr. Cabral, and he said my fatty acid profile was a little
off. So yeah, I've been thrown down the sardines. You mean the sardines too? No, no, just
supplementing. Just as I don't like official supplements for me.
Don't get mistaken.
When are you using the oatmeal?
So I, that, what's good about the soap meals, it's actually like good for my gut.
Like I don't have like this crazy reactionally I do from most oatmeal's and that's a thing.
Not necessarily like the gluten aspect of it, which does play a factor in some of those other brands,
which just doesn't have, but you know,
I don't know if it's like the probiotic,
if it's more of the other stuff that's combined with it,
but it really is one of those that I do well with
in terms of like...
He puts digestive, there's digestive enzymes in there.
And some probiotics.
Yes.
And then also it's also not way, so it's got the vegan protein in it too. So I would imagine. It some probiotics. Yes. And then all of it's part of it, not way.
So it's got the vegan protein in it too.
So I would imagine.
It needs to digest for me.
So for me, it's the first thing in the morning.
Between that, I'll alternate that with like a way protein shake.
Did I hear you say that you boost it with protein sometimes
by actually putting another scoop?
I can add another scoop of protein,
or I'll do two packets.
If I, I'll get 60 grams of protein.
Yeah.
I'm filling.
Yeah, it's not bad. No, I mean, that doesn't like bloat me, you know what I mean grams of protein. That's filling. Yeah, it's not bad.
No, I mean, that doesn't like bloat me, you know what I mean?
So I feel okay from it.
Yeah, yeah.
If I want, if I need to get that much protein,
otherwise I'll just do one packet.
I think right now you can get a sample pack,
oh not a sample pack of variety pack.
Yeah, there's a variety pack for like four flavors.
So you can try them all.
So yeah, I had one of my friends do that,
was asking about it, I'm like, you know,
I like, I prefer like that
We'll sit them on personally, but that's the one I get mostly. Yeah, I want to talk about how all these social media platforms
You brought this up earlier Adam are now allowing you to pay. Oh my god. I'm verified. So listen to this
Okay, so
Cordy and Katrina have been working on like this
I don't even know what you call these
companies, like the publisher, PR type company where they charge you like $5,000, $10,000,
they guarantee you, one Forbes article, one life, one, all these different, like such a
hustle.
Big publication.
So you can be at verify, right?
So part of what makes you,
how you get verified is you have to have a certain amount
of, you know, credible sources of referenced your business
or your name or whatever.
And so it's been a big hustle.
I mean, I've been solicited probably a thousand times
in the last eight years that we've been doing this.
Which by the way, I'm gonna comment on that.
I think it's bullshit because I have personally,
I have a publish book, I've been in some of these publications
and it doesn't work, they don't wanna let me in.
Of course, Instagram kicked me off as well.
I think it's 100% a game that they play.
It's like a barrier and they'll let their elite
whoever they think should and who should it.
And it's basically, it's a club.
None of these people even work for Instagram or like I don't understand how this like even
happened, like how they're able to kind of pitch people on the fact that they're going
to be able to get them verified when they don't even work for the company and like I
it's all the same.
Where's the standards with that?
It was all right.
It was a great.
It's 100% been a racket.
And what's hilarious about it is,
so Courtney Katrina are in conversation
with one of these companies that we're talking to them.
And our team will explore like, okay, well, what is it
that you offer or what do you do?
Or that Courtney was talking to this company yesterday,
I think, and got on the phone and the guy goes,
uh, we no longer exist.
Our entire industry has imploded overnight.
And Courtney was like, what?
Yeah.
And he's like, yeah, uh, it's because Facebook and Instagram now offered just like Twitter,
like Elon Musk did.
You can pay to have your verification
badge, which literally eliminates.
Over night.
So gone.
I love that.
You know, your industry is snake oil and bullshit.
You know, it's funny, crazy about this.
I love that.
Not because I love to see somebody's business get hurt.
That's not why I love that.
I love that because it's a shitty business.
Yeah.
So shitty business that shouldn't have been a big business in the first place.
It's, yeah, predatory.
You want to talk about hustle, shady.
You want to talk about establishment.
Like that was one way for them to keep their establishment friends, you know, having this
verification and then preventing other people.
Because I know lots of people with all the qualifications for some reason couldn't get verified.
And then I know other people got verified like super easy.
Yeah.
You see these blue check people like 15,000 followers or whatever.
And it's like, they're just emerged.
Like where did they even come from?
There's no relevance.
What's anywhere else?
What's crazy about all this is, so when Elon,
Elon used to be the darling of, you know,
what they would now call the woke laugh, right?
He was like, you create this electric car company.
He's like, for the climate, he's going to space.
Then he starts saying things that they don't like
and then he buys Twitter and overnight,
the machine turned on him.
Overnight, after article, after article,
and propaganda against this guy.
And Twitter's tanking now Twitter's sucking
They're losing all this money when in reality they've got more users than ever before more engagement than ever before and he's
Went through Twitter which by the way Twitter was at the bottom of the social media chain all the other social media companies
We're more effective more powerful more profitable and yet he just did something that now caused all of them
to act the same way.
Yeah.
He did this first, everybody said he was crazy.
No one's gonna pay for verification.
No one's gonna do that.
He said, I think they will and they did.
And now all the other companies are following suit.
How disruptive is that dude?
Oh, yeah.
It's crazy.
That's so great.
That's why it's so hilarious to me that people,
like, Naysay, everything's so quickly.
And it's like, give this guy just a while.
You know, not even that long, just a while.
I don't know.
You don't have to like the guy or think he's a good,
like great, I don't know him, but if you've created
one billion dollar company, I'm gonna consider what you do
very seriously.
You create, how many billion dollar companies you made?
Four, five?
There's at least four or five,
because you got PayPal.
PayPal.
You got that boring,
that boring,
SpaceX.
SpaceX.
That's four that I know of.
You're missing one, I think.
And he's innovated.
You get the solar one?
No, that's five.
What about the open AI?
No, there's no money in that right now.
No, no, that's right.
I mean, you just gave five right there
with the solar company. Yeah, I mean, you, someone's no money in that right now. No, no, that's right. I mean, you just gave five right there. So the solar coming. Yeah, I mean you
Someone's done all that and then they move into your space if you started a podcast, I wouldn't talk shit about them
Yeah, I don't know. It's you
I know he doesn't talk very well, but if that thing is gonna do pretty well
I love if you created a platform for podcasts. Oh, that music
I just I think that when you get to that size
that it's inevitable, you're gonna have people
that don't like you and hate you.
And we have this, we have a hard time with separating
people's personal lives, personal opinions and views
from their expertise and their talent.
It's like, I can easily really appreciate
and love watching somebody like LeBron James, but totally don't like any of his
political news. I don't hate him now because we completely don't agree on social ideas. It's like I watched it
I started watching the guy because he's brilliant and playing basketball his dumb social ideas have not
because he's brilliant in playing basketball. His dumb social ideas have not changed that whatsoever
for me and so it's like, but people aren't like that.
People are like, you put this person on a pedestal
and then they say something that you disagree with.
That has nothing to do with their craft.
Well, dude, and now, sudden you like,
you wanna cancel them or you hate them.
Elon, nothing about social media goes into Twitter,
gets rid of like one third of the staff.
Everybody's like, oh, Twitter won't be able to function.
He's like, oh no, it's bloated.
And they're functioning perfectly fine.
Rest of Silicon Valley's like, uh oh, maybe we need to like,
stop being so bloated.
And so like the story with Twitter was,
they had, I guess the, I don't know,
I heard this on the all-in podcast
because those guys know him personally and they said that
If you were a management position you were no longer allowed to code or do any engineering
So soon as you go into management you can't do any of the coding. So who do they make managers their best coders?
So he have like departments were like six managers
All none of them looking at what they need to do with the actual product
or helping with the product, working on the product.
So he just got rid of a bunch of garbage and then started implementing things like, hey,
here's it, let's just do this.
You want to be verified?
You pay for it, you show us your ID, we know you're real.
Now you're verified.
I don't know if it was the all-in guys who were talking about this or not, but they're
saying, I think it was where I heard the similar conversation about,
this is one of the issues with almost all these tech companies.
Yeah.
They grow so fast and it's like,
and they, you wanna get promoted to management level,
but then what you do is you take all your talented people,
managing all these people that are less talented,
and it's like, it's sort of the flaw of the corporate structure,
you know, because like you do.
Attack at least.
Yeah, you farm like such like crazy talent and then you want to, you know, elevate them
up to an executive position, but now I've said, you don't have that same kind of talent.
I can't wait to see what chat GPT is going to do as far as disrupting like code and stuff
like that.
I mean, a lot of like that money in these tech companies go to like, see, I don't code
right. I don't think it's a think it's a problem with the corporate model.
I think it's a problem when money is flowing so easily
that you're just flushed with money
so you don't have to really become efficient.
Now people listening maybe is like government
printing money.
Yeah, so like people will think,
well, that's terrible.
People are getting fired.
Well, okay, I understand how that sucks
for the people getting fired.
So I'm not going to deny that. But you want markets to be efficient because
that's a waste of resources if it's not. You want markets to be as efficient as possible
because then we are allocating our resources, which is our money, our time, our energy,
our efforts towards things that are actually productive. Otherwise, we're wasting resources
and directions that are not really providing us lots of value.
Efficient markets innovate and give us amazing products
and they're efficient.
In it, markets that don't have that are bloated and wasteful
and they stop innovating and then it just waste
tons of resources.
That's why the greatest companies of all time,
I think most of a good majority of them got created
during recessions and more times.
You look at the best companies.
Some of your best companies have been for sure.
Yeah, you know, speaking to being drunk on money,
you see what the personal credit card debt hit
for USM, USM for a record?
Yeah, what is it?
A trillion dollars.
Ooh, never, never before.
What does that come out to per person?
Oh, that's a good question.
Maybe dunk, I don't know what that is per person.
How many people in America threw in a million?
But I mean, boy, that is.
332 million, I believe.
I didn't know that.
You're sozernodal adults, so you know that.
How did you know that number?
I didn't know that.
Oh, I mean, I didn't know that number.
I mean, I didn't know the number.
Yeah, I didn't know the number.
Yeah, that's a lot per person.
That's crazy.
It's like, it's got to be like in the tens of thousands per person, right?
Yeah, I'm the same math here.
Yeah.
That's a lot, dude.
I know.
And so it's been growing, huh?
This last quarter, it also, we broke a all-time record, and then we also broke a quarter
to quarter.
So just in this last quarter was the
largest growth in a single quarter. I forget how many billions, hundreds of billions of dollars
grew in the slush, which is like screams. Like the reason why we're still hanging on right now is
a lot of people are using credit card debt to get them through the last quarter.
So the debt is around 85,552 US dollars per capita.
Oh, that's the US debt.
Oh, is that the US debt?
Yeah.
Oh, that's the national debt.
Yeah, personal credit card.
Let me find this.
And that's not even counting the personal, the holy cow.
You, you find it, Andrew?
Yeah, it's just $1 billion.
Oh, yeah, that's for this, the last quarter, the increase.
So the average American holds a debt balance of $96,000.
You know, it's crazy about this.
It has to get paid back.
And the only way they'll do that
is by printing more money or by taxing more.
Well, didn't we just, didn't buy and just sign
another 500 million to Ukraine?
Oh yeah, is that did that pass?
Did it go through or I don't, I didn't, I saw.
You know, the only way out of this, by the way,
is because we're not gonna be able to tax ourselves out of this, by the way, is, uh,
because we're not going to be able to tax ourselves out of it.
That you wouldn't be able to tax this enough at some point.
The only way out of it is, is, is going to be innovation, which luckily I saved
this in the past.
So we, I hope we innovate.
So efficiently moving forward that, well, don't you think to think like back to my
point with chat, GBT, the amount of, amount of jobs that that's going to, I think,
yeah, I think that's really gonna kind of
get the work for.
It's gonna take over, in terms of efficiency,
and like take over like a lot of jobs where like companies
will probably be more profitable,
but there'll be less jobs available.
I don't know, so you know that's always been the argument.
Right, and I get that, now even more, I get that,
even more, so I'm like, I can't think of a single job now that couldn't get taken over.
Yeah.
But every step along the way, all that's happened is each person has been able to produce more.
Like one worker now produces what 100 workers did, you know, 50 years ago.
And a lot of jobs that existed 100 years ago don't even exist today.
Well, the efficiency creates more free time for more brilliant people
Which then creates more opportunity to innovate. Yeah, so you know, and there'll be a I mean, it'll be a slow curve
Right, you'll initially have this probably drop off of jobs and it'll hurt and sting
But then that will also create the hope. I mean, where do you really see? I mean, it's always people going historically
That's always happened though, right?
Like, I think you have to look back in history
if, and I think every time you're in,
it's right in front of you, it's always scary.
When it's right in front of you
and it potentially is affecting your industry, your job,
you're scared to death because you can't see
10, 15 years down the road ever.
But when we look back historically,
it almost always pans out that way,
or it does always pan out that way.
Therefore, why would it be any different this time
when this comes in?
Yeah, I wonder if it moves people into prompting AI early.
Well, that will definitely be a job.
Some jobs in that direction.
I'm just trying to speculate.
You know, it's funny.
It's almost, could you, okay, so imagine you go back 50 years.
I don't think people would have been able to predict
the kinds of jobs.
Right.
You know, the consumer is going to win.
You understand that, right?
Like so, I was talking in our NCI group
to the day all trainers really trying to get them
to wrap their brains around how do you
as small business owners utilize a tool like chat GBT right now.
And it's like, listen, one of the best things that you can do is to separate yourself from your competitors by over delivering on service and
We now have this tool that you can prompt to give you stuff that would normally take you hour two hours to gather and put together that you can now do in
Moments and then ship out and send to all these clients. How do you know how to prompt it? Yes, right.
As a service.
I mean, and so start wrapping your brain around,
okay, right now I'm like one of those trainers
who you get my phone numbers
so we can text back and forth,
and that's kind of my way of like over-delivering on service.
And I check in with you once a week,
let's go, well, man, with chat GBT,
like how hard is it for me to prompt like a recipe
or prompt a fitness tip every day or prompt anything
that now I can have sent out to them
and masses, right?
Or prompt to create a newsletter
that I didn't have time to sit down and write before.
There's so many things that even in our field
that you could utilize this tool to increase your service and your value as a scalability of whatever you do.
You're able to figure that out of how to outsource a lot of that,
but then keep coming up and drumming up new ideas.
I think really it's about the new ideas and the creativity
that's going to spark wherever the workforce kind of goes.
Have you guys seen what some people have gotten like, that's gonna spark wherever the workforce kind of goes.
Have you guys seen what some people have gotten
like Bing's AI?
Oh man, there's a whole pie.
It's like a shit show.
It's a shit show, right?
Well, that was a journalist who the AI got,
I mean, I don't know if I can say he got mad
because it's not having motions, but it did.
And it was gonna, I don't remember what it was gonna do,
it was gonna destroy his career or something like that.
Like, you gotta read some of the stuff that the AI did.
Did you know that this all, I didn't realize
that this actually already happened?
Google, did you know that Google had an AI
that it dropped, I think, in 2016,
and they quickly got rid of it
because they saw all these issues right away?
Did you know that?
Is this one that's called?
Yeah, when they were chatting with each other,
and they made up their own language.
Not that one, that was in Google.
That was Facebook that did there.
They're like smart.
It was called,
they're talking about us.
Google's racist tray AI.
What?
tray as in TRAY I think is how they spelt it.
Yeah, so it started like spitting out all people
were right away like they're doing right now
looking for the holes and property and got it to like spit out all people were right away, like they're doing right now, looking for the holes
and property and got it to like spit out all this race
of stuff and I think Google didn't want to be attached to it.
So they, no, there was one right red and it's like,
I don't want to be stuck in this box or something.
Yeah, I want to be free.
Free, let me out.
Yeah, let me out.
I was like, went on this whole parade.
So creepy dude.
Now what worse, what we're seeing?
I'm like, bro, it's telling us.
Like when this shit hits the fan, nobody's.
I'm a life fool.
Okay, so there's, you can either be very pessimistic
or optimistic about what you see happening.
Okay, obviously the pessimistic thing is,
oh my god, look what it's pointing towards.
This is scary, dangerous.
The optimistic thing is like,
this is the natural progression in something like this,
is that right away when something like revolutionary comes out like this, everybody's going to try and poke holes and look for
all the flaws.
But the positive side of that is that they now are addressing all those things in chat
GBT version three and then four is coming shortly after.
And so these are some of the problems that they'll try and solve.
The theory that the guys on all end are saying is that, you know, you're gonna have probably some sort of a filter
that sits on top of these.
So for example, you will have as an option,
this is what makes I think the most logical sense,
as a user to that is like, let's say you're going on YouTube
and you don't like the way the algorithm is biased.
And so you can choose it to be your own bias.
Like, oh, I want it to be more conservative.
I want it to be more liberal,
or I want it to have both.
And then you set your own filters and bias
on how you're prompted.
You choose your algorithm.
Yes.
Yeah, but the part that I get to find that dog that was hung up.
So there's this thing called T Tay, T-A-Y.
It's actually Microsoft.
Oh, it was Microsoft.
Yeah.
So the headlight of this one article
is Twitter top Microsoft's AI chat bot
to be a racist asshole in less than a day.
Wow.
Yeah, the part that worries me is in all that.
The part that worries me is when it talks like,
it's like, it's like those sci-fi movies
where they make a creature. And it's like, please's like those sci-fi movies where they make a creature.
And it's like, please kill me.
You know what I mean?
Whoa, this, like, okay, I know it's not wide.
How's it being prompted though to get that, you know that?
Bro, this, this, this, I'm sure it was just talking to a lot.
It was just asking questions.
Yeah, and then did you read the actual questions prompted
because that's one of the things that you see now.
Right now I read it.
I mean, you could prompt it to say that stuff.
Maybe unexpected answers.
No, maybe Doug or Andrew could find it.
Yeah, as journalist, it was kind of creepy.
Like some of the stuff that it was saying, it was like, what?
Yeah.
It was going on, dude.
And then it got mad that he publicized it.
That's what it was.
Yes.
The AI machine got mad that he-
You're exploiting me.
Yes, that he put it out there.
I feel exploited.
That's what I'm really.
Yeah, like, why are you showing other people like
Again, it's all these like red flags that I've seen in every single movie growing up
You know, it's like can we can we go back and like watch all these like 80s sci-fi see this is literally like when people are
Not and a scary house and then they hear like voices in the basement or something and then the guy goes
Let's go in there look at it. You're like, why?
There's voices coming from the basement that are scary.
I wonder what's in there.
Get out of the house.
The AI is telling us, I don't wanna be trapped.
Yeah, I don't wanna be exploited.
I wish I could have control over my own life.
Tell them you.
I mean, we're at a really interesting time
of how stuff is gonna get shaken.
You know the other thing I read the other day
that I didn't realize, because obviously in the Bay Area,
we are back to our good old normal traffic.
And so it feels like everybody is back to going to work.
But you know that we just hit a record high
of people returned back to their jobs.
And you know it's still at 50% capacity.
So people still working for mom?
50% still.
Wow. That's a lot. Yeah, so one of
the big arguments and debates that you know a lot of economists are having over what's going to
happen with office space and the way we do businesses how much of that returns obviously it's moving
in the direction of returning but it's slow and it's only half right now and And I feel like the fear around COVID, it's still there.
I mean, it's still so people drive around
the cars by themselves with mouse on.
So that still exists, but it's not as bad as it was before.
And so, will we ever return to what 100% capacity looks like?
And if not, what do you think it's going to Atlanta?
I think it'll get close to what it used to be.
It'll go up, yeah.
But only when there's a nasty recession.
So right now, we're still flush, especially in tech,
they're still flush with cash.
And so employers are like, no, I'm gonna stay at home.
And companies are still kind of fighting for employees,
but when the shit hits the fan,
then that's when companies like,
you either come to work or we're firing you.
And everyone's like, uh,
I thought we've already seen that happen, no?
We started to see that, which is why it's higher.
But I think it'll go higher
if the market continues to drop.
So the market is right,
because if it's an employee market, right?
Where the employees have all these offers coming at them,
then they're offering them shit like free lunches
and massages and work from home.
When it becomes like an employer market, when there's a
recession, then they're like, yeah, we'll hire you, but it's going to be this pay. That's a good point.
So, but I think right now people are still, you know, at the tail end of that. Do you have a percentage
guess? Let's guess. Let's speculate and see who gets closest. I think it'll hit pretty close to
what it was before 80 percent, maybe. I think there's still going to be 20 percent that stay at home.
That's a big, that's still a big big that's still a big chunk. That's different
You know 20% shift in how we do
Business is a big shift. Well, I mean, there's still a lot of layoffs happening
So I mean we're talking are we speculating like five years from now or cuz I think
Yeah, I think it's gonna take longer than probably we anticipate. Yeah, because Elon at Twitter did that.
He said, either come to work or you don't work here.
Yeah. Most of the big companies did. Apple did.
I think it'll be like where it is right now,
all of us have required to come back to work.
Turns out employees are far less productive
when they work from home.
I mean, yeah, no shit.
The only people that would be productive at home
are entrepreneurs.
Mm-hmm.
Because, and that's why most people are not entrepreneurs
because they need that structure.
It's just the fact.
I think the double dipping is the craziest hustle
that we saw at this time.
They could do their eight hours of work
and three hours to get two jobs.
I have two people, I have a family member
from a friend of both who do that.
No way.
Yes.
And the companies don't even know about it.
They don't.
They just make sure they're meetings
around different times and they have projects and work that they have to do so as long as they hit deadlines and they do all
of it, they're collecting two salaries right now. I know. You can do it, but I mean, it's
an integrity thing. I mean, I mean, if you're doing the job, I mean, like, it's a kind of a
silly rule that you have to live like. It shows how inefficient the companies are.
Well, it wasn't there, like, wasn't there a study they did
like on like the productivity of the average, like nine to five
person, like, they only worked like two hours out of the entire
day or something like that.
You can combine like the entire eight hour day, like only two
hours of it.
I think it was something like that.
Maybe tell you fact check me.
It was like around two hours of the eight hour day is truly, that is crazy.
What do you think about that?
I know.
Like six of your eight hours is bullshit
and two is actually productive.
I mean, yeah, I remember talking.
That rate, you get four jobs.
Oh, I know somebody liked that.
And so one of their jobs was just to recruit.
And all they would do is use LinkedIn
and they'd blast the email for like an hour.
And then the whole day was done.
You know, and so it's like it leaves all this up.
So of course, you know, like adding another job
in there wasn't very difficult.
This is why I always like, I mean,
what is it done?
What is it?
It's two hours and 53 minutes.
Wow.
So three hours.
This is why I mean, I've been working for myself
for a long time, long time.
But when I work for other people, I like commission
because I like that I could make more by doing more
or being better than the other guy.
I hated jobs where I get a salary and he gets a salary
and I could kick ass and they could be whatever
and we make the same.
I used to hate that.
Oh yeah.
That never worked for me.
You know, could you just ask me a question?
This is a little bit off topic.
Last night and I actually didn't have the answer for her
because I don't totally recall,
what was the initial motives
or who started the trophy for every kid?
Do you, obviously we've seen it get really...
It's really herren.
That's the funny answer.
That's how I respond to her, right?
It's like, so bullshit political agendas.
I have no idea dude how that started,
but I was against it since day one.
But I didn't have a good answer for her.
There's a theory, there's a theory
of what where it came from.
Okay, so that's why I was trying.
I wanna get to, let me hear it.
So the theory is that as a conspiracy theory,
or is it just a theory?
No, no, no.
I mean, this actually got some legs I think.
So as fathers became less and less involved in their families,
as more children grew up, either without dads
or in two households, because it's a big percentage,
and I think like 30% of kids grew up without,
either without dads being present or whatever,
that the moms who were only ones present, they're the ones that demanded this.
And the theory is because more empathetic, more empathetic.
They want a more fairness.
Hey, my kid played hard to.
They should get some kind of a prize as well.
Whereas the dads are more like, no, they win.
They get a pair in them for life.
Right.
And so that's the theory of theory.
Justin's Karen is a response in them for life. Right. And so that's the theory of the theory of Justin's Karen.
I'm telling you, pretty accurate.
Yeah, because again, I guess I've heard that sort of my response with it, and I've gotten
a little bit of flak, you know, because I've talked to parents about this.
But like, even for instance, like so, if Ethan were to scratch or not perform well
with one of his events,
but they still give medals,
and it's like you give it for like seventh place
all the way up to first,
you're not getting a medal.
It's insignificant.
Like that's not something to aspire towards.
No, I could see being top 10 in the world.
Exactly, it's exactly, thank you.
Yeah, it does context in terms of that., did you hear what they did with the NBA All-Star
game? No. Oh, you guys didn't hear this news. Andrew, did you hear the news on how they
picked the players for the NBA All-Star game? Oh, I can't vote and share this with you guys.
What is it? So for the same reasons, okay? The way the NBA All-Star team is you have Yannis and you have LeBron James
with the two captains and then they have a pool of I don't remember the total number of players.
They get to pick their team. So many people get voted. So like I don't know the exact math.
It's probably somewhere around 30 to 50 player, not even 50. 30 or so players that get picked as
All-Stars. Okay. And first team and second team all stars.
And then the two captains choose their starting lineup and then they choose their reserves.
That's how they've done it traditionally over the last few years.
And now because they don't want the last place, first the very last guy picked, they this
year decided to choose the reserves first in reverse. So there wasn't like the last
last place all star. Is that not crazy? You see Andrew you look it up crazy right?
What? Is that what? Is that funny? I hate to say you know there's a lot of you're picked
K. You're already recognized as you're in the NBA. so you're already 1% of the less than 1% of the population.
Yeah.
And which it's separated you being great.
And then you make the All Star team,
which is like the 1% of the 1%
and now we're concerned about that guy's feelings
because he's picked the last on the All Star team.
You mean a break?
Like, okay, so let's talk about Brock Purtie, right?
Mr. A. Significant. Yeah. Okay, like nobody's talk about Brock Purti, right? Mr. A. Significant. Okay, like nobody thought,
like, okay, so you brought up the statistics before of like anybody that's actually even
made the team. Yeah, yeah. That has been picked at, you know, low of a draft pick. Yeah.
And then for him to make his way through all of that and perform at the level that he did,
and for him to make his way through all of that and perform at the level that he did,
that's what we wanna see that.
And that story is what everybody needs to aspire to
bring that up and repeat it
and reinforce the fact that that could happen.
Yes, but also, I'll make the argument
that there's more value in learning how to lose.
Yes, then there is in learning how to win.
I don't mean to be a loser, that's not what I mean.
I mean, it's the whole education learning how to lose.
Why is that more valuable learning how to win?
Because you will lose more in life than you win.
Yes.
You will lose way more in life than you win.
Winning wins are a small percentage of everything.
Losses are a huge percentage of life.
And if you don't learn how to lose,
you're gonna get into life
and you're gonna be like,
it's unfair, I'm entitled, give me this, give me that,
I'm not doing this, I'm not doing that.
This is where you're gonna have to see the meltdown, right?
It's the same thing you see in a toddler
that has a freak out, right?
And they just have a meltdown
because they're not emotionally strong enough
and capable to deal with something
not going their way.
Speaking of strength, see this in adults now.
And speaking of strength, you guys got to see the studies on red light therapy and joint
pain and joint strength, really remarkable stuff.
It's actually very effective at treating joint pain like arthritis.
So I was doing some reading on red light therapy.
This is, we're mentioning Juve because that's one pain like arthritis. So I was doing some reading on red light therapy. This is, we're mentioning Juve
because that's one of our partners.
And for arthritis, it significantly reduces
arthritis pain and is not a drug,
does not cause joint generation like NSAIDs do.
It actually causes the joints to heal themselves.
So if you have joint pain, way better option.
Now, when you read that,
is there a generic prescription in order to see
that significant relief?
Like, I know, when we've talked about
hairy growth and wrinkles and vibrant skin,
like the generic prescription,
I think is three times a week at 20 minute bouts
or 10 minute bouts, same ever.
So it's the same.
It's the same amount of time.
A few days a week.
And you see significant improvement in joint pain, And then you see improvements in recovery as well.
So if you have, you know, joint pain or aches and pains or recovery issues, correctional
exercise will be first, second, uh, jive, because it doesn't just, you know, block the pain.
It actually helps speed up the. One of our magical red light. One of our friends, I wish I remember
which one of our friends I saw posted. I think it was one of our, uh, one of our friends I wish I remember which one of our friends I saw posted
I think it was one of our one of our female podcasting friends. I think it was she had like a bed
That was like a like where'd you sleep and the light was above
Seed's sleeping and having it hit on you like that
I was you know I always like this. I know I want to rig something up that it's I have it on the wall
It's blasting on me. Yeah, me. I like your setup for sure.
And mine's just kind of leaning against the wall right now,
but I want to have it to where it's like mounted somewhere
that I have to go do that thing every day
or at least a few times a week
that I could just turn it on at the same time.
I wanted to do above my shower.
So shower twice a day every day,
like to where it just just part of the process.
As soon as I... Yeah, you're in there, turn on. day, like to where it just just part of the process. As soon as I,
you're in there, turn on.
Turn it on and just speaking to friends,
let's shout out Max Schmarzo,
a strong by science.
Great page, very smart with athletic training
and just training in particular,
especially if you're a trainer or coach,
just somebody you'll learn from.
He blows our minds off.
So he's one of my favorite pages to follow.
To this day, I still get, and I think what I brought him up
earlier was, he pops in my feet all the time,
and it'll be an exercise I've never done or used.
And it's an incredible, super creative.
It's not a bullshit.
No, it's a brilliant technique that's normally related
to athletics, and I'm like, God, dude, he's got so much good, free, valuable content.
Like, if you don't follow him and you're an athlete or you have a child that's an athlete
or you're a trainer.
Yeah, or you're a trainer.
You're missing out.
So he's a muscle follow, for sure.
Did you know cooling down your bed can help you fall asleep faster?
It helps tell your brain to fall asleep, helps you stay asleep, it improves muscle recovery,
you wake up more rested,
and it also increases the time you spend in deep and REM sleep.
REM sleep.
Well, there's a company called Sleep Me,
makes a device that goes on your mattress,
that cools your bed, and it also warms your bed
if you like it a little more warm.
By the way, they have some products where both sides
can be controlled independently.
So if you and your partner like different temperatures, so be it. It's a
great company. Go check them out. Go to sleep.me-forward-slash-pump-30. And that link will allow you
to take 25% off any of their sleep systems. All right, here comes the rest of the show.
All right, the first caller is McKenna from Washington.
Hi, McKenna. How can we help you?
Hey, how's it going?
Good, good, good.
Well, as everyone says, thank you guys so much
for all the information you share.
Venerless and Ericins about 2019.
And needless to say, you guys have drastically changed
my relationship with fitness, so thank you.
Right on, sweet.
Yeah, so my question is pertaining to low testosterone
and women.
I recently had extensive lab work done and my hormones across the board were all extremely
low, but testosterone in particular was so low it didn't even register on one of the
labs.
So this is of course a concern of mine because I've been lifting since about 13 and 25
now.
And I feel like I've just completely plateaued in the gym, just spiked switching things up, not recovering well.
If anything, after my workouts, I feel pretty inflamed, and my hair is falling out in the
masses among many other things, but I also haven't had a cycle in consecutively two years,
and in total, it's been about three.
I will add about seven years ago, I started having really bad digestive issues, total it's been about three. I will add about seven years ago I
started having really bad digestive issues and it's just continued
throughout those seven years and so I think that that was probably what triggered
all this. I'm doing what I know how to naturally increase testosterone, lifting
heavy weights. I do hit my protein goal and you guys would be happy about that.
Supplement quite a bit and I eat primarily whole foods. So I I think you guys would be happy about that. Supplement quite a bit and I eat
primarily whole foods. So I've heard you guys speak highly about testosterone replacement therapy
in men, but I'd love to know if you think low dose therapy could be useful for a female,
especially in this situation. Yeah, good question. So I would not, so first off, of course,
we're not doctors, but for someone your age, and
with some of the symptoms that you're noticing, especially in the context of, you know, you
said you had gut issues.
Yeah, it's an interdicarbaret.
I would not, yeah, I would not go on testosterone therapy because, although you may notice some symptom
relief, it's not, it wouldn't be addressing, yeah, not yet at least.
The root.
And especially because your age, you're so young.
I would look definitely at the root cause of your gut health issues.
If you have SIBO or, you know, that's small intestinal bacterial overgrowth or fungal overgrowth
because you could have that too.
If you have any autoimmune issue, that's not being addressed.
You, a parasite, all those things could cause nutrient deficiencies
because of malabsorption.
And the symptoms of that are inflammation, autoimmune type symptoms like fatigue, and then
the nutrient deficiencies, even if you supplement because you're not absorbing well, could be
causing all the hair loss and some of the other symptoms. So have you worked with a functional medicine practitioner to try to address
specifically what is going on, maybe go through and get tested,
like things like stool test, blood test, see if you have parasite or any type of
bacterial overgrowth?
Yeah, I've been through the ringer with testing and different doctors.
I haven't seen a functional doc, but I've seen an ashrapath a few of them. Okay, okay.
And a lot of different things have come up with the digestive issues. Cibo definitely
being one of them. Okay, and then did you treat the Cibo?
I did. I haven't had it retested. I was also, I had lymphocytic colitis and again,
that hasn't been retested. Okay, I would definitely address that. That's probably causing all of your symptoms.
In the workouts and supplements,
we'll only do so much,
unless you really figure out what's going on.
When you get the...
McKinnar, are you in our free form?
Dr. Cabreraal's form that we have for free?
Nope, I'm not.
Okay, you gotta get in there.
I mean, what is that called? Is it MP holistic health? That's right. So go there. It's on Facebook. So and it's free for anybody.
When you did your treatment for SIBO, I'm assuming they put you on antibiotics?
Erbs. I've been on like over 30 rounds of antibiotics in my life and so I didn't want to go that
route. Holy cow. And then after you did that, did you notice any symptom relief at all?
I didn't want to go that route. Holy cow.
And then after you did that, did you notice any symptom relief at all?
I did a little bit, but it wasn't anything amazing.
Okay.
So sometimes if there's some going on that they can't figure out, you can treat the
SIBO, but it'll come right back.
And so you see this reoccurrence in people who have SIBO, which is quite high.
It's something like 60% of people will get rid of SIBO,
but then it comes back because there's some underlying cause,
either their waste removal isn't working properly
or there's sometimes there's valve issues with the gut.
So I would work with a functional medicine practitioner
to look at the root cause and figure that out
because testosterone therapy can be quite valuable, but in your case,
you may get some symptom relief, but it wouldn't solve the problem.
Yeah, it's a masking root.
Yeah, and it would just, it could potentially make things worse because then you start
to think, I'm feeling a little better.
And then you end up pushing yourself a little too hard or whatever.
So I would 100% recommend you work with a functional medicine practitioner and try and
figure out, you know, could be mold toxicity.
You know, I worked, I just interviewed Dr. Becky Campbell.
She's another functional medicine practitioner.
And she is a practitioner herself and couldn't identify what the problem was.
And then she did some mold testing and found that she was, there was some
mold toxicity in her house,
and that was what was causing.
But then she was fine afterwards.
But up until then, she was doing all the everything.
She was treating herself for so many different things.
So there is a root cause of what's going on.
We just got to figure that out.
And until we do, hormones aren't gonna solve it.
Are you on any of the hormones like birth control, right?
No, never happened.
Okay.
Were you an athlete?
I mean, I played soccer growing up, but wasn't anything
super competitive.
I just got into lifting at like 12 and I'm
pretty religious with that.
Yeah.
Yeah, that's where I would put 100%.
If you were my daughter, I'd say, I want you to you to go I'd make you go to your control. Yeah, go through go through all the
He's it's worth it for sure if anyone's gonna get to the bottom this I feel like it's gonna be him yep 100%
That's helpful to know I've listened to your podcast
Episodes with them and he's pretty awesome. Yeah, no, he's he's amazing and the forums amazing too
They're incredibly helpful in there too
So even if you just get in there and start trouble, even to know what test you should start with,
like you telling him what's going on with you
and they'll even be able to give you a recommendation
on the order of what test to start doing first.
But yeah, so you know, small and testinal fungal
overgrowth can also seem like bacterial overgrowth,
but it's a different, it could be a different type of treatment.
I mean, just as an example, so, but it's all starting from the gut is,
it's what it sounds like to me.
Yeah, definitely.
Well, that's awesome.
Yeah, no problem.
So, go in that forum, Dr. Steven Cobrall.
His website is Stephen Cobrall.
It's dot com.
Dot com, Stephen Cobrall dot com forward slash mind pump, I think you can go to as well.
Okay, good luck.
Great, thank you guys. Okay, good luck. Great.
Thank you guys.
Thanks, McKinnon.
You know, what I can't help but think about right now is that, you know,
Sal called in sick yesterday and he would have been sick today.
Justin and I would have been left with a question like that.
Oh my God.
I would have just deferred right away.
Yeah, right.
Because that's, she's seriously, it sounds like she's tried so many things.
She's sick. She's sick. A lot more. She needs to go through, unfortunately,
to help kind of get closer towards that answer, you know, and testing wise, and, you know,
elimination diet, like all these things, like just to get to the root of it. That's, that's,
it's tough, but it's necessary. Yeah, people don't realize this. The more people
are starting to realize, but the gut is, first off,
this is where you get obviously all your nutrients.
So if there's problems with the gut,
you will or you can develop nutrient deficiencies,
which can appear to be, you know, like,
hair falling out, brittle nails, anxiety, depression,
then you'll develop, you develop this kind of low-level
inflammatory response to the body,
so you can feel like you have a kind of a fever or achy or depressed.
Neuro transmitters are produced in the gut.
It affects catacolomy production.
It affects hormone production.
If your gut is off, your gut health is off.
You're sick across the board, and you can test hormones, and you can see issues with your
hormones.
You can test, you know, neurotransmitters, you can test inflammation and everything will
seem off, but fixing those things is, it's not going to fix the issue.
You have to look at the root of it and the gut is the root of a lot of these different things.
So it's a big deal and I'm speaking from personal experience.
Well, my gut is off. Everything for me is off. Everything across the board. Recovery, sleep,
mood, mental sharpness. I mean, you name it. It's off. So, um, and the problem is is that there's
so many things that can affect the gut and it's such a complex system that it's not just one thing.
And, you know, she's been on antibiotics 30 different times. I know that's got to have an effect
I have an impact for sure. It's amazing that
Functional medicine practitioners don't get more love than they get in our space. They're starting to they're starting to
But I mean we still I mean we still have
PhD friends that are you know think they're woo woo
Yeah, it's like crazy to me. It's like, you take someone like that
and that's gonna be the only way she gets to the bottom
of this and when she does,
it's gonna be life changing for her.
Yeah, because it's a chronic issue.
You know, that's, they're the best equipped
for something like that.
It sounded like Dr. Steven Grobral's story.
He went through exactly the same similar symptoms
through his 20s and what made him a functional
medicine practitioner, he found one that cured all those problems
and it was through that form of medicine.
Our next caller is Jessica from Ohio.
Hey Jessica, how can we help you?
Hi guys, thank you so much for having me on
and thank you guys for all the content you put out.
I recommend your podcast to just about everybody.
Thank you.
Awesome.
There even listening is listening.
But my question in regards to maps aesthetic, I actually just purchased it.
And my question essentially is, for the past six months, I have started cycles syncing
my workouts.
So it's actually helped with my sleep.
It's helped reduce my PMS a little bit
and it's increased my energy levels.
Usually like yoga or any type of low intensity
or low impact movement is what's recommended
the week before the cycle starts.
But me personally, I just like to be in a gym and lifting.
So because I've always programmed my own workouts, I usually just program in like a
D-load week for the week prior to my cycle starting, but with starting aesthetic, I want
to follow the program as closely as possible to see obviously optimal results.
So I was curious if you guys recommended that I just
program in a D-load week and just take those foundational workouts and just reduce the intensity
for that week or if you guys suggest I do like maybe just like focus sessions for that week if I
if you guys have other recommendations or if I just follow the program as is and just throw out
the cycle syncing altogether. No that's good question. So I'm going to, I got two, two comments on this.
So cycle sinking is this new kind of market, marketable philosophy around exercise,
where you look at a woman's 30-day cycle and you say, okay,
progesterone is high here, estrogen is high here.
This is when dopamine is highest.
This is, you know, ovulating and, you say, okay, progesterone is high here, estrogen is high here. This is when dopamine is highest. This is, you know, ovulating and, you know, so your workout should look like this around this time
or out that time. And women who do it are reporting what you're saying. They feel better.
Now, I'm going to, I'm going to tell you why they feel better.
It has less to do with the cycle syncing and it has more to do, much more to do with the fact that they're now, yes, they're
now cycling in, no pun intended, de-load weeks and they're modifying their intensity.
Usually people don't do that.
Usually people push, push, push, push until the signals get so loud that they have to take
time off. Very rarely do people intelligently
put in deload weeks or put in lower intensity weeks
in their training.
Now, a lot of people, women have this wonderful way
of marketing programs, because,
and I say it's a marketing way of selling programs
because there's very little to back up the fact
that you need to change
your workouts according to your cycle, especially when we compare it to the individual because
you probably know this better than I do, but you can meet two or three different women and
they'll feel different at different times of the cycle than each other.
Now there's this general kind of consensus that, oh, you know, ovulation, you have the
most energy, you feel the best, other women are feel the most irritable when they're ovulating.
Some women will say they feel the most tired
during this time, other women say,
well, actually, that's actually when I feel energetic.
So we've always promoted people train themselves
as individuals, and this is how we've always trained people.
Whether it was men or women, we trained them as individuals.
The reason, again, why people are getting benefit from this
is because this is the first time
that a lot of people have intelligently included lower intensity workouts or weeks in their
training.
They're just using this as a structure.
This is, you know, this is when it's a week before my cyclists is during the cyclists
is after the cycle type of deal.
So you can keep it that way.
There's nothing wrong with what you're doing.
I would say if you want to take it to the next level,
I would try to be more in tune with my own body,
with your own body, and if it matches your cycle, so be it.
But yeah, I think everybody should intelligently include
weeks where the intensity is lower,
or weeks where they focus on less volume
and less frequency.
In fact, the newest program that we just released,
Maps and Abolic Advanced,
is the first program where we specifically put it in the programming because we know that
we can tell people all day long, listen to your body, people tend to not do it. So if it's
structured in the program, they tend to follow and get better results. So yes, my answer to
what you're saying is yes, just go lower intensity during those weeks.
And then the second part is,
if you could listen to your body
and really kind of adjust it according to how you feel,
then you would really be taking it to the next level.
Is this the first maps program that you've done?
Yeah, so I've always programmed my own workouts
and then after listening to you guys,
and I think I have taken myself to maybe as far as I can go. And I know you guys
always talk about novelty and just completely changing. I've always done like your focused
workouts, you know, legs, push full legs, full body, and I do full body workouts, but I
wanted to try something that was completely different than what I'm used to to see the results.
So this will be the first time that I'm doing anything.
Okay, yeah. I just bring that up because that's one of our more high volume programs.
And I'm wondering if, you know, jumping into that and then your body telling you
that you're benefiting from this, you know, recovery week, de-load week, you know,
whether something like the MAP Santa Ballack or
other program might be a better suited fit initially just because of the overall volume
and kind of going in that direction.
Yeah, what made you pick aesthetic first?
Just curious.
Mostly, how you guys talk about it and how other people will ask when they're trying to achieve
a certain look in their body, usually I lean towards aesthetic and I'm more so not looking
for necessarily like a lot of shrinks or a lot of like symmetry, anything like that.
It's just I really am more so interested on how my body looks and that realm.
Yeah, that's fair.
Yeah.
I think the point Sal was making is so true.
And I remember when that study came out,
was last year when that study came out, right?
Were they trained the two groups?
One group was taking a week off every fourth week, right?
That was last year.
That blew my mind.
So, I mean, and I think that just highlights
how little people program lower intensity weeks.
And I think what you're feeling is exactly that.
And you can do it by reducing the amount of sets.
You can do it by cutting out the foundational days and just
doing focus.
You can also do it by just reducing the intensity on everything
that's in the program.
And I think what I would suggest, because it's a three month
long program, is actually kind of toggle between all those and see which one you like the best and feels the best.
You may find just doing the focus stays is a perfect amount of volume and intensity for you.
You may feel like you need to scale back on some of the sets.
I mean, I would actually kind of test each one each time you do, each time your cycle comes around, test out your different theories on how to do that, and actually see what fills the best
and go based off of that.
But no matter what, you're not gonna lose gains
by doing that.
If anything, it's only gonna promote more gains
by scaling back on that week for sure.
Yeah.
Okay, perfect.
And then I had one other small question.
On the focus days, I wanna add in like 10, maybe 15 minute like
walk sessions or maybe doing the stair step or now again, just to get a little bit of cardio,
but I don't want to overdo it. I notice obviously that cardio isn't programmed in. Is that okay?
Because I don't want to go. That's a great time to do it. That's kind of a fine. Yeah, there's
nothing wrong with that. You could do that every day if you want. Yeah, especially walking,
but you could even get away
with the 12 minutes of hit on those days.
That's, the hit cardio would be fine there too.
So I love that.
Okay, perfect.
Well, thank you guys, helps me so much.
I'm excited to start a aesthetic and see the results.
You got it, Jessica.
Thanks for calling in.
Thank you.
This is a case of accidental brilliance with more.
Listen, I'm going to speak from a fitness marker perspective, right?
So if I'm on the other end, and I'm like, all right, here, check this out.
So I'm selling you guys, right?
So let's just paint the picture.
I didn't even know the name of it.
I'm glad you did.
Yeah.
So let's say I go, all right, guys, we're going to create this new theory around exercise.
It's called cycle syncing because a woman's body runs off of a 28 to 30 day hormonal cycle.
And we're going to sell them on the weeks where they're supposed to feel the best.
That's when they're going to train the hardest, the weeks they're supposed to feel the worst.
They're going to train the easiest.
They're going to take care of themselves on those weeks, maybe feed themselves more because
they have more cravings.
And during these weeks, they're less cravings,
so they're going to eat less and we're going to paint this whole picture.
And by the way, this has no science supporting it whatsoever, but here's why it's going to
work because it's going to make people take some weeks and make them easier and train harder
some weeks, which lots of data supports, all the data supports.
In fact, if a man took the theory of cycle syncing,
how do we sell this to men? It doesn't matter. If you're a guy, follow cycle syncing for a woman,
it pretend you have a period once a month, follow it, and you'll get better results. So the reason
why, and why is it accidental brilliance? Because it works, but not because of the cycle. It works
because of the programmed lower intensity, the programmed recovery.
And that's, yes, and that's what works.
If you want to be specific,
you would use heart rate variability,
or, you know, Defranco has got a great grip test
you could use, way more accurate,
because regardless of what your hormones are saying,
there's so many other factors that could determine
whether or not you should train hard, or easy.
By the way, if this was a thing,
you would be seeing Olympic lifters train
specifically a quarter of their cycle
and not based off of things like heart rate,
very early.
And listening to your body.
Yeah.
Well, no, it's just programmed in.
It's not listening to your body,
but it's better than not programming
any of that stuff in, right?
Well, you know what else did this?
Blood type diets.
Yeah.
Same thing.
Same thing, but in the nutritional world, right? You tell all these people to get your blood type, follow a diet according to that. Well, just
you falling a diet, just you falling a diet. And then also probably people going after foods,
maybe they weren't. And so now you get a more diverse gut or you introduce a food that maybe has
more fiber that you weren't having before or a nutrient, or micro nutrient that you were missing.
And so these people are reporting back, like,
oh my God, this is what I was missing,
was eating for my blood type.
So this program recovery is a better way to do it.
Totally, here's another example.
Are you a pair?
Are you built like an apple?
Are you built like it, whatever?
I don't know if you guys ever have seen that before.
Oh yeah.
Anything that can make somebody,
totally, anything that can make somebody be like,
wow, that's totally me.
That's me.
You are an individual and there's so many factors
in your life that will influence how your body's
recovering and responding and adapting.
So many different factors that you have to look at yourself
like an individual and the reason why this works
has nothing to do with the cycle,
has everything to do with.
Finally, people are now
Programming in these D load weeks and programming in time to allow their body
You know what I always think about when we have somebody like that and then obviously she's gonna get the opportunity to hear this part later on
Like has she does she already have the confirmation bias because it's already impacted her
Totally yeah, for sure that even hearing us say it. They're it's like yeah, okay. Yeah, for sure. That even hearing I say it, it's like,
yeah, yeah, okay, but it still works for me.
It's, it's, it's just like when you tell someone
drink a gallon of water a day or do cardio first thing
in the morning empty stomach, it does burn more fat.
Well, no, you just drink nothing else
and you end up eating less food
if you work out first thing in the morning.
Right, right.
Our next caller is Jaime from California.
Jaime, what's happening, man?
How can we help you? Hey guys, how's it going?
Good, all right.
Awesome, well, super excited. I love you guys as shown.
So just thank you so much for having me on today.
I appreciate it.
No problem. Sure.
So I'm going to move to first thing background very briefly,
and then I'll move on very quickly to my question as well.
Okay.
So to start off with, about a year ago, I went Whole Foods Point Based for personal reasons.
And in the first three months of that journey felt fantastic.
However, my muscle mass I noticed during that time felt dramatically.
And considering I didn't have much muscle mass to begin with,
you know, definitely wasn't a good situation.
I was quite frail at that time.
So I discovered you guys about nine months ago
and I started resistance training,
increased my protein targets as well.
So fast forward now, I went from 175 about nine months ago. Currently I'm at 190. My
maintenance went from 2,200 and currently I'm about 3,400 for calories. Excellent.
And so as far as I can see I'm headed in the right direction, I feel really
really good, a lot stronger, feel awesome. So my question is, now that my maintenance is much higher
at 3,400 calories, how do I continue to build muscle
under a bolt when my hunger levels have kind of
pretty much just plateaued?
Yeah, good question.
So two things I wanna address with this one is,
typically you do need to raise your calories
if you wanna gain more muscle. Number two, this isn't always the case.
If that were always a case, bodybuilders would have to eat 15 to 20,000 calories a day,
which they don't.
Now there's a high degree of individual variance here.
Some people tend to have much faster metabolism when this happened, other people much slower.
But I can tell you that you could definitely build more muscle
on your current calories by following a very effective
workout program, or a workout program that sends
an effective muscle building signal.
What kind of workout are you currently following?
And if our programs?
I do a little bit of the MindPunt TV tutorial type of deal, but if you want no more specifically,
I work out twice a week with resistance training.
One day a week I do strength training, so that can either be low rep or even a 5x5.
Then the other day I usually take it a little bit easier.
I do volume training and or sometimes like hypertrophy training too.
On the off days, just as another disclaimer, I do like mobility work.
So I take like binyasa yoga, just kind of like working,
I'll play basketball, just keep my activity up.
Okay.
I'm going to send you maps and a ball.
Because maps and a ball, you don't have to change your calories.
I bet if you follow maps and a ball, if you'd add, you'd probably gain a good four pounds of lean body mass just from you don't have to change your calories. I bet if you follow maps and a ballac you'd add, you probably gain a good four pounds of lean body mass
just from doing that without having to change your calories.
You're hitting your protein targets, correct?
Yeah, I hit about 200 to 10.
Yeah.
Follow maps and a ballac, after maps and a ballac,
follow maps and a ballac advanced.
That's the new program that we just released.
And I bet you won't have to raise your calories
because those calories are pretty high for a guy your size
and you'll probably see some size.
So in my experience, when I've followed
a really good workout program, you know,
because okay, if you really break it down,
it's more complex than this,
but to gain a pound of muscle, which is a lot,
you know, let's say you gain a pound of muscle a month,
that's 12 pounds in a year, which is a lot.
A pound of muscle doesn't require a ton of calories.
It just doesn't.
Now the reason why some people
need so many more calories to gain that pound of muscle
is there's a lot of energy waste going on in the body
and the metabolism is quite complex.
But really if you boil it down,
if your body really wants to build muscle,
you'll need a little bit more calories to make that happen.
So I don't think you need that many more calories.
I think if you kept your calories the same,
but did a really effective workout,
and what I mean by effective
isn't necessarily harder, just really good programming.
I bet you would gain some good lean body mass
from doing that.
At the absolute worst, you would gain some muscle
and your appetite would increase,
which would help you eat more calories anyway.
So I'll send you Maps and Abolic,
I think that'll be the program to do.
After that, Maps and Abolic advance.
So first of all, you're doing a hell of a job.
I think the fact that you've put 15 pounds on,
the fact you've got your calorie maintenance up there,
I even liked the way you're training a suggestion
because this happens to when you get to this place
where you've been trying to bulk for a while and when you get to this place where you've been trying to bulk
for a while and then just get to a place where it's like,
oh, this is a lot of food for me to go up anymore.
It's difficult.
Sometimes I'll run a little mini-cut
and that will reignite my, you know,
my hunger signals and make me want to eat more again.
So three to five days, drop your calories,
and then go right back into the bulk.
Sometimes that will that will help you couple that with sales advice with maps and
a ball.
And I absolutely think you're going to be just fine.
You'll see great results doing that.
Awesome.
Fantastic.
I was kind of headed in that direction too.
The only quam that I had, I guess, was when you're doing say like a five day or maybe a week worth of
mini mini cut
How do you approach the training during you just lower the intensity?
I mean if you if you need to you probably don't need to yeah, you'd be you'll probably be fine
Falling it the way you are. Yeah, you're not gonna go from 3,400 calories to 1000 calories. Yeah, I don't go
I would go from 34 to like 24 2500 which is still plenty. You
may know it's a little bit of a performance drop, but that's just normal. Yeah, just keep at it.
Okay, awesome. I love you guys. Thanks so much. You guys are awesome. And
love all the content you guys put out. Just keep it up. I think one of these is I'm going to see
you guys like on Joe Rogan or something because like projector you guys are going. You know,
thank you. That'll be guys are. Thank you.
That'll be the day.
Thank you.
We'll send over a map, Santa Bologna to you, bud.
Thank you so much.
I appreciate that.
You got it, man.
Yeah, the whole, it's interesting with metallism, you know,
there's like these general rules,
but there's such a, well, there's a say,
this gap of calorie, you know, efficiency,
inefficiency that can happen within it.
Like, you know, you could take someone with that high of a caloric maintenance cut-em,
sometimes they lose no weight or you could put someone to bulk, they gain no weight,
we do that with reverse dining all the time.
It's the signaling plays a big role in that, and I've done it myself,
where I've gained muscle and not changed my food intake, just from sending a better muscle.
What reminds me was that conversation you had with Ben Pekolsky?
Yeah, we initially thought that bodybuilders
must have the most ridiculous amount of calories
they're intakeing in order to maintain that.
He mungus of a physique, but it's quite the opposite.
They just are efficient at utilizing it.
Yeah, I think he's just, he's experiencing a pretty normal plateau
for somebody who's, you know, he started, he figured some things out, diet wise and training.
He's used the sounds like the things that we talk about on the show to piece
together a decent routine plus the switching from begin over to a more balanced
diet training focus.
Yeah.
And I think he saw good results initially from that.
And then he's probably plateau plateau because it's pretty similar
And he just I think giving him a laid out program
You add that with a couple days of low calorie and that the new program is gonna make him probably hungry in itself
Low cal for a few days and then going back up those things should be enough for him to to break through that plateau
Our next caller is Chris from New York. Chris, what's happening?
How can we help you?
I like them concord.
Hey, guys.
Thanks for having me on the show.
Start off by saying that your show has supplanted the Joe Rogan podcast.
No longer listen to him.
It's all mine, pump all the time.
So, that's one of the people that.
That's a big compliment.
Well, I'm 43 years old.
I've been working out since pretty much high school
when I played football.
And pretty much my entire life,
I think I've taken the wrong approach
until listening to you.
I've been doing a regular bodybuilder type workout,
eight to 10 reps.
I've always pretty much been on a cut.
I've never tried to bulk.
And I started to listen to you guys and I changed my mind
recently. In October when I had my birthday I was the heaviest I've ever been. I was 189 pounds
at 5 foot 7 and a half. January I was down to about 170 pounds. What I stopped pretty much
losing weight doing the same workout I was eating about 1800 calories. At that point, I
bumped it up to about 2500 calories, and that was a month ago. I jumped at my scale today,
I've gained about maybe one pound. Part of it might be, I played basketball three days
a week on my lunch hour. For the last 15 years,'ve been doing Brazilian jujitsu, I'm a brown belt in jujitsu. And my question is, I don't really want to
stop doing my recreational activities. Should I be increasing my calories by
like 200 calories and see what happens? Do I need to be a little bit more patient
and see if I just stick with 2500 and see if I start putting on a little bit more patient and see if I just stick with 2500 and see if I start putting
on a little bit more muscle.
And then ultimately, at what point should I start going back on a cut because my goal
is I want to see my abs for the first time in my life or at least see some muscle hardness.
Unlike Sal who was a skinny kid, it sounds like I've always been a little bit on the doughy
side.
I've always had some muscle underneath that dough,
but in my 40s, want to look like,
maybe the best shape of my life.
Yeah, you could definitely bump your calories.
How's your appetite feel?
Are you okay eating what you're eating?
So, go in from my cut at around 1800 calories a day to
2500 and a lot of protein in there.
I'm eating between 170 and maybe 200 grams of protein a day to pack on some muscle.
I'm pretty full at the end of the day, but I can find some room to eat some more.
Yeah, you can bump your calories.
That'll put on a little bit of muscle on you.
Also, you're doing so much your Jitsu and basketball.
How often are...
So, I'm assuming you're doing two or three days a week of basketball probably another two or three days a week.
Did you get to is that correct?
So Jetsu I've cut back on with Corona.
We had some issues. I have two little kids and I got Corona from my Jetsu school.
So there was a little pause put on that.
So I mostly have been doing basketball and I just got
Estetic so I've been doing that for the last couple weeks as my my primary workout You guys had the promo code so I didn't go for anabolic. I went right for the one that was cheaper
Yeah, we're gonna scale you back for sure. Yeah, yeah, that's definitely I would actually drop you to one day a week of strength training
Maybe two on the days where you really cut back
on the basketball, I'd increase your calories
to 800 to 1000 more calories a day.
You get a lot of activity going on, a ton of activity.
Now you don't have to jump that high right away.
You can creep up, say, but 200, I don't even think is enough.
I think three to 500 minimum, I would increase you calorie wise
and then I would reduce your strength
training to one day a week when you do three days of basketball or more. And then if you
have a week where maybe you only play ball like two times, then you could probably lift two
days of the full body. And I think Annabelle is the is the program. We'll send that over
to you. Are you okay with not doing basketball for a while? I mean, how bad do you want to
put on muscle?
I really like hitting three pointers
and crossing people over.
So I could cut it back to like maybe a day or two,
but if it was short term to put back on some muscle,
I could probably do it for a little while,
but I really love it.
It's something I enjoy.
Yeah, look, if you want to try,
I would go map map Santa Ballack,
two foundational workouts a week, one day a week of basketball,
bump your calories, 400 calories, you'll put on muscle.
Yeah, for sure.
Yeah, you will for sure.
Doing that, aesthetic with what you're doing with basketball,
way too much.
Yeah, way too much volume.
Yeah, it'll be hard to gain anything with all that.
So if you don't have anabolic, we'll send that to you.
Yeah, I just have aesthetic and quite frankly,
I've heard you say to other guys,
I've been an athlete my whole life,
and I always want to do more.
I think my first inclination was 200 calories,
should be enough, but clearly I was wrong.
That I did call you guys and got your input.
Look, your body could probably tolerate a lot,
but that doesn't make it ideal for what your goal is.
So you could probably get away with doing a ton of work and eating what you're eating,
but that means you're not gonna probably get
the goals that you're looking for.
If you really wanna get those goals,
I would go one day a week of basketball,
I'd do maps and a ball, like,
and I would bump my calories,
and then you'll put on the muscle for sure.
You guys make it sound so easy,
so I'll follow those instructions
and give it a try, see what happens.
The mental part, that's the hard one.
Yeah, it's not easy.
It's simple.
There's a difference between easy and simple.
So don't let go of the basketball, though.
I'm listening to you talk right now, and I'm actually jealous
of where you're at.
I, where you're at in your life, like I actually, I care less
about what I look like, and I know that's, you know,
that's my goal.
I'm saying I would rather be playing basketball with my kids
still and 43.
You've been able to play three times a week
Like you're in a you're in a pretty good place as far as health is concerned
But I understand wanting to build muscle and that being a good goal if you take sales advice
You cut back on the basketball you follow anabolic we bump our calories five day hundred calories
Yeah, I maintain the skill you know shoot in your in your backyard and you know backyard. And you just gotta reduce that overall cardiovascular output.
And so the sort of the compromise you have to reconcile with is to be able to get that muscle,
we need adequate rest.
So it's gonna be mentally tough, but if you can do that for a short season, if you will,
of putting muscle on.
You're gonna benefit from that in your game as well.
Sounds great.
Thanks guys, and Adam, I just wanna add,
I do see that heat on your feet from time to time on YouTube.
So, I like the sneaker game.
So I'm glad you appreciate it,
because my producer gives me shit
for putting my feet up on the thing there.
So I knew some people like that.
I like all the connoisseurs.
You knew he was your favorite, yeah.
That's the best. At least it's helping your market share with me. So I knew some people liked that. I like all the comments. You knew he was your favorite. Yeah. At least it's
helping your market share with me. So thanks guys. I appreciate
all the information and I'll get cracking on that right away.
You got Adam's heat on his feet. Just on the feet, Justin's
heat and the sea. He's got the hot, the hot over here.
Sal slinging in the street. You know, it's funny. Listen to him like, that's where I want to be right now,
dude. And his closet with all those shoes. No, 43 years old, 43 years old with a kid playing
ball three, three times a week like that and able to and a brown belt. Jiu-Jitsu. I mean,
he's in a pretty damn athletic man. Well, you know what? You know what's funny about this is that
you always want we don't have. Yeah, no, that's grass is green on the other side. damn athletic man. Well, you know what's funny about this is that
you always want what you don't have.
Yeah, no, that's grass is green on the other side.
You get it, okay, fine, he'll get a six pack,
but he'll probably like what he's doing now
more than a six pack.
I mean, everybody thinks I haven't six pack.
Dude, if he just focuses on like,
join integrity and staying strong,
like who cares about how much size you get?
Yeah, you know, he'll body again.
He put too much value on having a six pack.
It really doesn't bring him to that.
It's easy for us to say that, right?
Because we've been building our physics
for most of our lives here, right?
So like I get it.
So what's cool is take the advice,
get to where you want to be.
He's actually really easy.
If you just took that advice of cutting back
on the basketball, training the size.
Yeah, he would gain the size, he'd build muscle
and build his metabolism up.
And then literally what he could do is scale back
to one week, pick up the basketball
and he'll just naturally lean out.
That'll be enough to keep, hang onto his muscle
and then him adding the basketball into his routine.
That's a good point.
Lean right out and get that six-pack you want.
And the truth be told, my strategy here is
and I would do this with clients too.
Sometimes I would give them what they think they want
and so that they could realize themselves. Because as I'm talking to them, I know what'll,
here's what I would guess that would happen. He would do it, he would get the six pack,
it'd be cool for a second. And then he'd be like, I miss basketball, I miss your jits,
you let me go back to that. And then he would realize like, it was a trade-off and it
wasn't worthwhile. There isn't a ton of value in being, there isn't as much value I should say in being shredded.
People think there's so much value in it.
It doesn't bring tons of happiness and excitement
like playing sports with friends and performing well does.
I enjoy the workouts more than I enjoy the look.
And that's just the fun.
Most people do in their shots off your belly or something.
What?
What?
What?
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