Mind Pump: Raw Fitness Truth - 334: Jujimufu- The Anabolic Acrobat
Episode Date: July 25, 2016In this episode Sal, Adam and Justin interview Jujimufu, the Anabolic Acrobat. Jujimufu combines muscle, flexibility and acrobatics. He has been featured in a Taco Bell commercial and was a recent con...testant on America's Got Talent. Jujimufu is also a Kimera Koffee athlete. You can get his dark roast at Kimera Koffee, Mind Pump's first official sponsor, at www.kimerakoffee.com, code "mindpump" for 10% off! Get MAPS Anabolic, MAPS Performance, MAPS Aesthetic and the Butt Builder Blueprint (The RGB Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!
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If you want to pump your body and expand your mind, there's only one place to go.
Mite, op, mite, op with your hosts.
Salda Stefano, Adam Schaefer, and Justin Andrews.
So that, Juigi Mufu, great guy.
Yes, love him.
You know, I knew before, because I kinda did my homework on him.
I've actually been following him since the very beginning.
So yeah, like 20,000 followers.
Yeah, we got half a million followers now.
Yeah, we got featured, I know, I'm so jealous.
We got featured on like a,
I don't remember what it was, like a shredded academy
or some page like that had featured.
And I was just going back on there to see,
I was tagged because I was on it,
and I seen his video.
And I clicked and I started watching it
and I thought, okay, this is fucking cool dude.
You don't see a lot of 240 pound dudes
doing fucking aerial kicks, back flips
and then deadlifting 600 pounds and shit.
Yeah.
I was impressed right away
and then I picked up really early that,
he was smart, he knew what he was doing.
Well, and it purposed with purpose.
Everything like he does, he's really meticulous
about how he presents it.
And that's really what, you know, was fascinating to me.
So if you don't know who this guy is, uh, Juji Mufu, if you don't recognize the name, you'll
definitely recognize who he is once I tell you this part.
He should probably spell his juju juju juji juji Mufu is J.U.
J.I.
M.U.
F.U.
Now he's the guy whose video went viral.
He was the one doing the splits on the chairs.
So one chair underneath underneath each foot and he was holding a heavy barbell above his head and screaming.
And that video went viral and Taco Bell picked it up.
Taco Bell picked up. But he's actually a remarkable individual.
Incredible Dixterity, Flexibility, and Strength. He's got this weird combination of things.
He's a 240 pound, maybe six foot tall dude, very strong, who can do
back flips and spin kicks and all these different, you know, moves and stuff. And I was, I was
a little bit, I was a shocked because I think to do that kind of stuff and to do the social
media stuff, you're, you've got to be pretty intelligent. But when he sat down, he's a
very intelligent guy, very humble, intelligent person. It humble, intelligent person. We had a blast talking to him.
You can find him on Instagram at jujimufu.
You can check out his website called AcroBolex.
That's acrobolyx.com.
You can see him do some of this stuff.
What you're about to listen to is our interview interview with Mr. Jujimufu.
Make sure I'm a little bit louder to sell, you know how I like to do it.
Just so sensitive, you can hear me drinking, listen, shut it.
Oh yeah, yeah.
Oh, when we first started,
so fucking eats, and pisses it out.
He always does that shit.
I'm the biggest asshole at all of us for sure.
And Doug is like this, yeah.
I can't wait for you to fuck with Doug.
Yeah.
Doug is like Mr. Sound guy,
which I'm sure you picked up on already
because he was just like,
do you know anything about these mics right here?
Yeah.
He asked everything, guess I feel like,
I'm like, dude, why do you have to put
every guess on the spot like that?
I know it's a different thing.
It's a different thing.
It's gonna be a test afterwards, is that what?
Is it?
Do I need to admit that I haven't gone to school
and this mic is a mic or what?
Because I don't know what the fuck
anything about these things either
Just you put your mouth closer to them. They you sound louder. You you fucking move away. It's not so loud
We just go what what's I sure do we give them there?
2x yeah
You're kind of like a bison. You're pretty big dude
You got you I'm assuming I don't know a whole lot about your background and know a lot of
your social media and how you went.
Did you, is it a martial arts background that you had or acrobat background or?
It's martial arts.
I had a, I started doing Taikwondo when I was 14.
Got it.
And then I got in the acrobat at when I was 16 when I, or 15 when I, just found videos
online.
So it's martial arts, then acrobat, and then when did you get into like lifting weights?
Well, I was actually had a gym membership when I was younger.
My parents had me like daycare across the street
from my high school as a gym,
so they'll like stay there until we pick you up.
And I was just, I was just dicking around.
I didn't know what I was doing.
About two years later, man, I was like 17.
I started like, wait, there's dead lifts and squats.
And then life changed.
And then life changed.
My life changed. I started like lifting, I started wanting, wanting to there's deadlifts and squats. And then life changed. Yeah, my life changed.
I started like lifting, I started wanting,
wanting to get really strong on those.
So when, how did you go,
when was the,
that's so almost magical that happens
that 17 years old, you know, that you put that together?
Yeah, oh, yeah.
No, very few 17 year old boys are smart enough
to know the importance of deadlifting and squatting,
right, for that to happen.
Yeah, I was just gonna ask you like,
who taught you that?
Cause I remember when I was 17,
nobody squatted and deadlifted. It like that the cage was was full of dust
I raised curling everybody's doing cable crossovers and concentration curls
I who taught you that I think I just stumbled upon some blogs online luckily
I can't you know right right and it's just like these people are telling me that this is the stuff that's gonna
Make me strong. I wanted to get strong so I can do my acrobatic stuff better right right
I didn't care about building a vasica at that point.
In fact, I'd never had really any upper body day
until I was like in my mid 20s.
You're kidding me.
No, I'm not.
Shit.
My upper body was completely out of proportion
with my legs and my butt and everything.
So, so yeah, I was just obsessed with getting it.
And you're one of those guys that just built muscle.
Easy.
I'm assuming them. No, I stayed lean really easily
That's why it's easier for me to have a lower body fat at the higher muscle
I'm actually more of like an ectomorph then really yeah, there's hope for me
So so when how did all how did your whole like social media?
I
Was watching you back when you probably had,
I think 20,000.
Holy, yeah.
Really?
Yeah, yeah.
I like you.
I think you were featured on a similar page as I was.
We were both featured on one of those shredded pages
or some shit,
or I don't remember what it was,
but it was a game point.
I know.
I had just kind of came across you
and then I instantly started following
and I was very fascinated.
And I want to ask you this because I started social media purely for business reasons.
I was not, it's kind of a 35, so Instagram was something I had to learn.
I think anybody who's in their early 20s or before, I feel like it just comes natural to someone with that where
I kind of started watching and I was like, oh wow, dude, there's business here.
There's a possibility for me actually to expand my business through this platform.
So I was always intrigued, especially when I saw someone like you that I was noticing
you getting attention very fast.
So I was watching that and I was curious that when you got into it, was it fun for you
or did you have that mindset right away that I'm building this?
Up building this.
Okay.
I just didn't really figure that.
I didn't know what I know now when I was building it to begin with and I just I learned
by experience.
So you say most people in their 20s kind of get this.
I disagree.
They don't know what they're doing.
They're taking pictures of their food and taking the same angle of them squatting with
the same weight that's in pounds, not for kilograms, it's like,
you got European followers too, dude.
Put it in both weights.
So people can't do this.
So you know what I'm saying?
Oh shit, yeah.
Krebley, think about people who are international, you know?
And things like that, they just do the same thing.
And I'm like, I posted a video,
I started posting things that started to do really well.
I used the analytics, it's like,
this post I just did had 10 times the amount of comments and likes
and well, now you have views as another thing on Instagram.
I was like, I'm gonna do more of that.
I'm gonna do more of that, because that's working
and most people don't do that.
They'll do something that does really well
and they'll go right back to the crap that doesn't work.
Yeah, it's like, so I started like,
okay, I'm gonna do more of that. And I just did it again and again,
and then I did a viral video.
And I went from 3000 followers one night
to 33,000 followers in a day.
And one day.
What video was it?
It was a chair split one.
It was a chair pulling the barbell.
Yeah.
That one, that was it.
That was a start of it.
Which we saw that on a commercial, right?
That got picked up.
Yeah, it did.
So what happens is you create viral content.
There's a certain way videos can be that'll make them viral.
And if you create these licensing companies,
we'll purchase them from you,
give you a split of the revenue,
and then they'll redistribute it to networks
that you don't have access to.
So for example, my licensing company is called Juke and Media.
And they buy my clips from me.
They give me a very good split.
I get the majority of the income from it.
And they'll be able to sell it to a company like Taco Bell.
Now, if I approach Taco Bell and be like, Hey, put my chair split video.
Hey man, put my chair split video.
They'll be like, what?
You know, but they'll go to John can be like, what do you have?
I'm shopping for videos.
They're like, well, check out John Call.
He's got lots of good videos
and check out this chair split one.
Oh, wow.
That's how that works.
So, how did you have the insight to create that?
They contacted me to want to buy the licensing for the video.
And then I sold it to them.
And then they love me.
I have a very good relationship with me.
And the moment I'll post something that's good,
they'll contact me in the next day. I'll be like, you ready for this? me next day be like you're ready for this and they have a whole library in my clips
and so they're always like moving on my clips and all these places that's like you wake up one day and someone be like
you're on Tosh.0 you know Tosh.0 you're on a national geographic I took a snapshot of your video
it's in Japanese it's airing in Japan like that's crazy I don't know what's going on
you know the screenshot of me on a on Japanese television with a thumbnail of a Japanese guy laughing over here in Japanese, it's airing in Japan. I'm like, that's crazy. I don't know what's going on. You know?
The screenshot of me on a Japanese television with a thumbnail, the Japanese guy laughing
over here with big cartoon Japanese letters.
I'm like, I don't know what's going on, but they're seeing it over there.
That's crazy.
So yeah, but see, they're not going to buy something that's not going to be viral.
There's a certain way of video become that they want to share.
I see.
So is that when you're,
because a lot of your flavor, your brand,
when you look at your social media,
there's a lot of this super high energy,
kind of crazy stuff,
and obviously it combines a lot of your talents.
Is that how it started with the chair split?
Is that when you're like,
oh, this is what I'm,
this is gonna be my flavor.
This is what I'm gonna do.
Or have you always been?
I've always been that way,
but I've never been able to,
I don't know
It's just it's funny listening to you talk because he sounds so I knew that was gonna happen
Yeah, but then when you watch you what was that show you were just on on TV?
I can't believe it just there is got talent America's got like you came out you you came out and like and just like
Exploded all over the stage and went nuts and so you expect you to get on the mic and sound like a WWE wrestler, you know what I mean?
But you're like, yes, my name is you know it reminds me of that Dave Chappelle episode where he was doing what's his name?
He's like, yeah, what's his name? Little John. Yeah, but then he'll be like yeah, all of a sudden he talked like so yes
I'll be going over here to it like all of a sudden it's real calm demeanor, but I hope I'm not disappointing.
No, not at all.
It's not a character, a persona I'm portraying.
I'm really a frickin' lunatic.
That's really what I am.
I'm not like, that's not an act.
I'm sure.
It's just, there's a certain time when you sit down
and you have a conversation with someone.
Of course, yeah.
And there's a certain time when it's just like,
you can't be like that all the time.
Freakin' throw furniture at the wall.
Yeah, I don't think I would like you if you were to.
Full on that.
Yeah, because I wouldn't be able to have a conversation
with you like that.
And I would think too, there has to be a part of you
that probably enjoys both sides.
I think people always find it fascinating
when they get to hang out with me outside of work
because I'm kind of more relaxed and quiet
because I'm not working.
When I'm on radio or I'm doing something in front of a group of 30, 50 people like I'm on, you know, I'm kind of more relaxed and quiet, because I'm not working. When I'm on radio or I'm doing something
in front of a group of 30, 50 people, like I'm on, you know,
I'm on all the time and this is why
this is very therapeutic for us is because it's,
it's not, I don't feel like I have to be on.
I can relax, we can talk and it's nice.
And people always think like dude, you're so crazy out there.
So you're just like me times a hundred though.
So I'm not even on that level.
So I can relate though.
I feel like it probably feels nice
to probably fucking settle down.
It's an incredible.
Yeah.
So you have an incredible amount of energy.
Have you always been that way?
Just just hyper?
It's not like ADD or ADHD.
And I'm actually really focused, you know?
But I'm just high energy.
Yeah, it's just like, it's just like,
ah, I get it out. Yeah, I just it's just like ah, you know, get it out.
Yeah, let's do it.
That's excellent.
You're now now you you did Taekwondo for years.
You did acrobatics.
Then you started lifting weights.
You're a big dude.
You carry a lot of muscle.
I mean, you look like an amateur bodybuilder on most.
How much do you weigh?
Two between two 35 and 240.
Yeah, so you're a big dude.
Did you notice any changes,
or maybe any detriment?
Because everybody talks about.
Yeah.
Yeah.
Yeah.
Yeah.
What is like, what a hearted jump in the air.
You're like, you're muscle.
You don't see big guys like you doing these things.
Yeah.
By the way, I think that's probably why I get so much attention
is just.
Oh, 100%.
That's what, so that's probably the most fascinating
or impressive thing physically with about you is that it's not just that's probably the most fascinating or impressive thing
Physically with about you is that it's not just that you're doing all these crazy moves It's a you're fucking a big buff dude doing that like we just they're they're contradicting right?
It's one of the other normally for somebody so it's very rare to see you must piss off a lot of the acrobat's right
Like god you're so huge. No actually. I don't. Most of the acrobatists, they love me.
They're just really good.
It's the bodybuilders I piss off.
Oh, okay.
Yeah, I knew it was gonna be something.
Yeah, no, they're all like hard.
Yeah, it's just, who do you do in that stupid style?
Don't smile, you know.
I can totally see that.
Because their product lines not legit.
You gotta be, you gotta be not be smiling.
You gotta be alpha.
You're stupid. Bodybuilders are like the most, I swear to God, the man.
Right?
God, it pisses me off.
Yes, because now you're entering into the world that we've all kind of, I mean, Adam
competed in it, we've been in fitness and bodybuilding is kind of connected to fitness
very strongly because of the ones that introduce resistance training and, you know, and the
supplements and stuff like that.
And you go to these conventions and stuff,
you're like, come on guys, lighten up.
Like don't get your feelings so fucking hurt
because somebody's so different than you.
You don't have to walk around like you're.
Yeah, talk about that experience.
I would love to hear your experience from doing what you do
to now mainstream now and having to intermingle
with bodybuilders or the people.
What do you see when you look at the fitness industry
and everything you're in right now?
What do you see? you look at the fitness industry and everything you're in right now? What do you see? Oh, man?
A lot a lot you know, I got these fitness expos and I love the fans and the people that pass through and I like working with a lot of the
Exhibitors and stuff a lot of the celebrity athletes. I feel like
sometimes when they're
Taking themselves too seriously, they're like,
it's a sacrifice, it's a grind, you know, wake up at 3.30 a.m. every morning and live your dreams,
I hate that crap, dude. That's so much. And it's only a select few that are getting so much
attention like that. And I think that's kind of giving the whole fitness industry that kind of
feel like that taking it too seriously,
whereas most of people that walk the Expo Halls
are really good people.
They're just normal guys, normal families who are just
having fun, they're in great shape, and they just,
they want, they want to see more people just kind of
lighten up and have fun.
And that's, I think one of the things that's helped me
explode so quick is because they're like,
this guy's just having fun. Why can't everyone just have fun? And it's just kind of one of the things that's helped me explode so quick is because they're like, this guy's just having fun.
Why can't everyone just have fun?
And it's just gonna be light and, you know, have that kind of attitude.
So I think most people respond well to it because that's the way they really are.
And there's a select few or kind of making it, you know, seem like it's something it's
not.
Absolutely true.
Absolutely.
A hundred percent.
Oh, I'm glad you said that because it's one of the biggest issues I call out stuff and it's been a while since I've done this on my Instagram
But I'll talk about you know the beast mode grind every day the you know no days off
Yeah, rest day. How do I work my rest muscle and where is it? And it's like it turns to muscle
So what part of what inspired me also with all this was when I went through competing
And I did all my own my own
Pratt my own show so that and it was because I wanted to I wanted to learn I wanted to watch
Well as I went through this and as they climbed the ranks I was so fascinated with
These guys all and these are the guys are on magazines and everybody's looking up to and waiting in lines
The meat and these motherfuckers do not understand health and fitness
They understand they know how to this crazy discipline.
If they have some coach tell them to do this, do that, do that.
And they make all these crazy sacrifices.
But when I hear what they're doing, like cardio for two hours a day,
plus weight training seven, what the fuck are you doing?
Talopia and asparagus only like, you don't have to live like this.
Like just just to look like that, you don't have to do that.
Don't let these idiots fool you on that. Like life doesn't have to be like this. Just to look like that, you don't have to do that. Don't let these idiots fool you on that.
Like life doesn't have to be like,
it shouldn't be that way,
but it's turned in almost to a competitiveness
of who can make more sacrifice,
and who can be more miserable.
No one ever thought about that, right?
Yes, it is.
It's turned into like,
I never thought about it that way.
It is, it's like, oh, you went 14 days of,
oh, I've done 30 days like that.
Oh, I'm doing three hours of cardio. You know, like like I never even thought about that way. It's totally you're right
It's totally that way. Yeah, that's why I'm glad you said that because that's a it's a one of my things
It has to come a contest. Yes, it's a yeah
Yeah, it's and and I love and that's another thing that I was gonna say attracted to you
But we don't want to make you feel always attracted to you. That's one of the things that I'm not close to, I'm at the whole thing.
This golden loss.
Yeah, no, this is what attracted me to your page because I love, I love real.
I love people that are authentic. I love people that are being them and like,
and can show health and fitness and and and be that way without turning it into this
sacrifice thing like it's like your life is, it's like who wants that?
It sounds meant to sounds just a grind.
Because what it shows those people that you're talking about that walk around those conventions
is because they are, those are good, normal people.
And when they meet these people and they think like, I'll never be that because I'm not willing
to make all that sacrifice and to go through all that.
Even the opposite.
And they just admire them, but then they don't think they could ever do that.
Well, there's even the other side of it. What if they, because we've seen this a lot of times you get these kids going like, I want to be like that. Even the opposite. And they just admire them, but then they don't think they could ever do that. Well, there's even the other side of it.
What if they, because we've seen this a lot of times,
you get these kids going like,
I want to be like that.
They think they got to buy their products to be like them.
Yes.
And it's false.
Or we see metabolic damage from people
who've done something crazy,
diets for super long or over trained syndrome.
And I'll get these kids.
They'll come to me and they'll show me their routines.
And I'm like, okay, here's what I want you to do.
I want you to work out half as much. You know what I mean? Just do that half as much. Next thing you know, I'll get these kids that'll come to me and they'll show me the routines and I'm like, okay, here's what I want you to do. I want you to work out half as much.
You know what I mean?
Just do that half as much.
Next thing you know, the guy, the guy put on 10 pounds of muscle.
Yeah.
You know, just from cutting down that workload because he was following, you know, so and
so's, you know, ridiculous.
So I want to get, we kind of grazed over the bit.
I want, I really, I like to give people on this show and one of the things we do is we
we openly discuss
like how this is a business, how we saw a need for the market,
and we have a lot of entrepreneurs,
a lot of people that want to learn that side.
And that is what initially attracted me.
I knew what you were doing.
I could see what you were doing.
And there's not a lot, like you said,
there isn't a lot of 20-year-olds
that are doing it right, business-wise.
They know how to use the functions,
the new filters, the new cool shit, butwise. They know how to use the functions, the new filters,
the new cool shit, but none of them know how to turn it in.
Like, you got people with 100,000, a million followers,
and they're not converting it into dollars anyway,
whatsoever, it's just them half naked in a bathroom
or something that's like, dude, what is this all for?
What are you really doing?
So I knew that you weren't someone like that.
So kind of share more, like, what turned you on that direction?
And are you a one-man team, or do you have people helping you?
Or what's that whole journey been like for you?
Well, I mean, I'm one-man team, but of course,
there's always people, for me, getting into this business
and making it more of a business thing,
I feel like the word business is more like a keyword
just for making friends. So all the people the word business is more like a keyword just for like making friends.
So all the people I do business with
or relationships.
Feel like a relationship.
I won't work with someone who I don't like.
You know, it's just like, okay, this person can help me.
I don't like them.
We'll go, you know, just pass on that person.
It's gonna be a comfortable experience.
So most of my, you know, business work with this
is networking.
It's just been like, it felt like me just contacting
my group of friends through Facebook Messenger, email and whatever and just building things together, you know, business work with this is networking. It's just been like, it felt like me just contacting my group of friends through Facebook Messenger or email
and whatever and just building things together, you know,
seeing what we can come up with.
What did you do for a living before?
I mean, I'm assuming you do this full time now.
You're so positioned.
Actually, I don't.
You're kidding me.
No, no, no, I'm kidding.
I'm kidding, fuck outta here.
No, no, no, no, no, I have a day job, you know.
No shit, I had no idea.
Okay, technically it worked right now.
What?
I am, I work from home every other week. Oh, okay. And so I'm here right now. So when I check my idea. Okay, technically it worked right now. What? I am. I work from home every other week.
Oh, okay.
And so I'm here right now.
So when I check my phone in a bit,
I might have some working emails.
Oh, what?
I had to take care of this.
Now is it not really, you're talking about a day job
that's not related?
It's not related.
It's about a take job.
Oh, wow.
And it's like, I'm making definitely as much money
doing the fitness stuff as I am doing that now,
but when it doubled my income, it's
kind of like, it's not to give it up.
It's kind of like, I really don't have to worry about that right now, or like the bill,
or, hey, I can buy this barbell if I want, you know, I can, you know, it's been nice.
And the job hasn't really gotten in a way of what I'm doing, obviously.
You guys didn't even know I had a job.
I thought you would have stopped it by now, fantastic.
I'm just organized.
Hard working.
No, yes.
How many hours do you work a week?
At my job.
Bo, everything.
Shit.
I mean, every day I get up.
I don't really, I mean, just work is play for me.
So working with some sort of label I'm doing for a new product or getting design concepts
for this or editing a video or coming up with ideas
for something for someone or scheduling things
for me to come like, you know,
working with you guys, working with us.
That's just fun, you know?
It's not like work.
I mean, what would be something that's like,
I don't like doing it.
I mean, think here.
Sometimes I don't like meal prepping.
I think it's old.
Yeah.
Well, you seem like the kind of person
that I mean, you're passion driven.
So it doesn't make sense that you would do something
you didn't like for work.
But-
Do you have specific people, either iconic or even just
relationships in your life that inspire you,
that you look up to?
And that's, I mean, yeah.
You know what?
I get the questions like, who's your inspiration
or whatever I'm like, well, I guess the only person I would say
is like someone I'd really like more than anything model
my behavior after, or just like someone's like,
that guy knew what he was doing.
He's Jackal Lane.
Oh yeah.
I love Jackal.
He's my idol.
Absolutely.
His energy is just like, oh my God,
he's just raw animal, you know?
Do you know a lot about it? Some of the stuff, you know, he's just raw animal, you know, Do you know a lot about it?
Some of the stuff he, you know, feats of strength.
Yeah, I do.
Boo, I learned about him.
Some of those feats of, I don't know what you call him, feats of strength or performance.
I was crazy random.
Just like pull a tugboat like fucking a mile.
On his 70, I believe it was his 70th birthday, he pulled, I think it was seven, like little
boats with 10 people in them.
So 70 people from Alcatraz to shore with his hands and feet shackled at the age of 70 years old.
Yeah, something like that.
I mean, ridiculous shit.
You know, set the world record and push up some pull ups like 50 years old.
So just inhuman kind of shit.
Yeah, he was just, he looked amazing all his life.
He was obsessed with eating right and taking care of the body.
And he didn't do it in a way where it was like,
you know, like we're talking about sacrifice in the grind.
He did it in a way where it was just like,
everyone should do this because you'll feel amazing
and your life is gonna be changed.
It was almost as if it was like
a sort of sort of health of fitness gospel to him.
Just like, this is, life is awesome.
Let's do it this way and, you know, enjoy it.
And it's gonna be really good if you take care of your body and eat right.
He's like the Socrates of fitness for sure.
Do you place health and wellness above performance or the other way around?
Or do you consider the meekle?
Equal.
If you don't take care of your body with boring stuff like eating your greens and I eat a lot
of vegetables, I have a juicer where I'll juice fruits and vegetables.
Not very many fruits, more like vegetables. A lot of vegetables. I have a juicer where I'll juice fruits and vegetables. Not very many fruits, more like vegetables.
A lot of vegetables, carrots, kale and stuff.
Take curcumin, greens, extracts, that stuff.
If I don't do that, I'll feel it in a few days.
You know what I mean?
Especially with the type of stuff you do,
probably work out some stuff.
Yeah, yeah, I'll explosive stuff at my size.
It hurts your joints and stuff and inflammation.
And you feel every little thing, you know?
You're also incredibly strong at the traditional
barbell lifts.
I went through your Instagram, I saw you deadlift
and some pretty ridiculous weights.
What's your best?
Let's see.
Recently, I don't have enough weight in my apartment.
So really, test and I don't know.
Gems are kind of like, I don't know.
Okay, so my best, the best I've ever pulled deadlift
was 635, which no belt, no strap, no suit, no nothing.
My squats kinda weak, it's probably around the mid-500s
with nothing.
That's pretty, I'm such a pretty accurate.
He's like, to me the heck.
Well, I mean, there's a, I'm more than,
there's a set of my fucking packs and I'm freaking 240 pounds.
I mean, body weight ratio wise, it's like, that sucks.
Another 240 pound power lift rule,
just like completely, that's obliterate. That's fine because it's like, that sucks. Another 240 pound power lift rule just like completely,
that's obliterate.
That's fine because that's a black flip.
It's fine, I'm okay, I'm playing a different game.
That's cool, but I have a lot of respect for them.
And that's why I'm not gonna be able to,
oh, I can do this much.
It would actually be extremely fascinating to see someone
like you, if you just completely stopped that
and you were just driven for power lifting.
I mean, I couldn't imagine, right?
I mean, because you have to do some sort of mobility work
or drills to keep yourself that flexible and mobile
while you're still doing.
Yeah, I was going to ask how you balance that.
You know, lifting heavy and then also like, you know,
maintaining mobility just for just some of those.
You don't you have guides or I thought I was going
to your website and you had like, is this what you do?
Like for courses
You teach other people how to basically build a physique and be able to do I have a website with a lot of free information
That's acrobolex calm, okay, and I am writing a bunch of ebooks and one of them is almost done
It took me almost two years to write it
I don't know it took me two years to get out my head the way I want. I'm a perfectionist with that
So my ebooks coming out in about a month. It's on flexibility training. Oh fantastic
It's gonna be fucking awesome. How much how a month. It's on flexibility training. Oh, fantastic.
It's gonna be fucking awesome.
How much time do you spend on flexibility training
per week versus resistance training?
Well, see, here's the thing.
If I squat, ask to grass.
Isn't that a good stretch?
Absolutely.
Okay, and if I'm pulling Sumo deadlift
with as wide as stance as I can,
and I'm all the way at the bottom,
isn't that like stretching my groin pretty good?
Absolutely. Yeah, and if I'm doing a really wide powerlifting
squad, you know, like really wide, and you look at it, it looks like a martial art sitting
stance with a hell of a lot of weight on your back. Flexibility and mobility is a lot
of strength and coordination. It's control. You want control and in range of motion.
It's a range of motion. Yeah. And so you're asking me like how much time do I spend working
on a mobility where a lot of it just crosses over
where it's mixed. So it's not like I'm like this much stretching,
this much lifting, this much cardio, this, it's all integrated.
So there's, there's, you know, all those things are kind of built
into one another.
Fantastic. That's what I was reaching for. I'm so glad you
shared that because that's like the perfect answer. It is
the perfect answer. And it's the, and it's we, we talk a lot about, uh, performing the squat and deadlift through
full range emotion and the importance of a lot of people, I feel, especially as they age,
totally neglect those movements because they can't because they're, you know, mechanically
can't do it anymore and, or then they, and so they don't address that to get back to
that.
And if they only knew like if you could just squat and deadlift through full range
emotion, yes, yes, how much better your entire life, how much more you would know, how
much better you would move doing everything. So you don't have to, you wouldn't have to
spend all this time doing stretching all day long trying to fix these issues if you just
learn to do that. So I'm glad you said that. That's such a great point.
Do you have any background in like fitness education or was it the martial arts was
a like I'm sure you had a, did you achieve black belt level at the tech level?
Any background in fitness education?
No, most of it's just self-educated by reading.
Think about it.
Am I going to get a degree in fitness education by listening to your podcast?
No.
No, but I'm going to learn to have a lot.
Absolutely.
You're going to learn a lot more.
I can't be like, oh, I'm
a, you know, this and this and this and this and this. Well, you know, no, I don't. But I've
freaking like absorb this information for 15 years. So, you know, reading blogs, watching
videos and stuff and, you know, just going down the rabbit hole of Google, just trying to figure
this stuff out and my own experience because I've been doing this for 16 years.
So let me ask you this. You seem like you definitely an intellect.
This is where we all, where do you see fitness and education like that?
So I, I believe that the future of education is going to be a lot like
TED talks and podcasts and information like that.
It's just a, it's an easier.
Decentralization.
It's a decentralization of information.
Yeah.
That's a, it's a big, I believe that's, I mean, that's how a lot of what most of it,
we talk about no one in here.
Well, Justin has his degree, sound, I don't have our degree.
We didn't, I was going through Kinesh,
and I didn't finish, I fell into work,
and never look back, and along the way,
I got a ton of certifications,
which none of them I carry still.
And most everything that all of us have learned
is pretty much self-taught,
and it's through channels like this.
People don't realize how much good information is out there. You just got to know where to look for it.
Which is kind of what my pump is about, which is kind of like why we wanted to bring someone like you want to,
I'm excited for you to really dive into the show and the relationship that you have with Chi-Mera.
Now I'm sure we're going to end up seeing each other a lot. So you'll enjoy what we're working on doing because we want to be a channel for that.
We're not saying that we know everything with fitness, but we want to be able to help
and direct people.
We want to cut a lot of the red tape out, and get right to the point of what matters and
how to do this thing properly.
By the way, speaking of Chi-Mera, I tried your dark roast.
Yes, good, isn't it?
Do you have it? I haven't got the dark
They sold out yes, they're sold out right now sold out good good job. No, could you slow down a little bit?
So what's the difference with the dark? It's just just different beans or just roast a different light taste
It's roasted it's roasted darker
Okay, so the Camara is slightly on the light side of a medium roast and mine slightly on the dark side of a medium roast and
for me, you know, that makes a big difference.
So that's why it tastes the way.
I like your videos where you like pour the grounds and like your face.
There's one I think you have like a horse head on.
Yeah, yeah.
The few times I wash my hair a month.
How did that relationship start?
I really liked the boys by the way.
You said something earlier about how you won't do business
with anybody that you don't want.
This is us.
So we, you know, it took about a year,
once we had a year on our belt of podcasting,
that's when we broke into, you know, the millions of downloads.
And at that point, we started getting all kinds of people
that wanted to do sponsorship this and that.
And we've turned down them all.
The actually Chi-Mara was the first one that we took
and we were sold on them.
We really like the boys, we like the direction of the business.
So share a little bit with them
and how that all happened and your relationship.
Well, I was one of the first people they scouted.
They contacted me very early right after my first viral video.
So they contacted me over a year ago.
It was pretty soon after things started working.
I was like, wow, this is cool.
One of the first few opportunities that come through my door, now I get emails every day from
people wanting to send me free bars of soap. So I'll post, make a post about their soap. I'm like,
come on now. But they contacted me. And so I got, well, I can, for the listeners, I have two rules.
I follow when I'm thinking about working with a group or whether I want to, you know,
so for Camera's like coffee, hell yeah, okay?
Of course. I'm a coffee drinker. I look at their product and it's like, well the new tropics
are putting in it three out of four of those actually use myself already, okay? So I already know
that those are legit. The logo looks cool. And, you know, you start to get to talking with them. I
like these people. So it has to be some, it has to be a product You actually like and it has to be a group you actually like people you actually like to work with if you don't have both of those
Don't work with a group don't take a sponsorship don't don't work with them
But you just don't so it has to be both and that's really hard to do and I've got lucky that they were one of the first people to
Contact me because now it's like man. It's really rare to find, you know, both.
And it just happened that happened soon.
Well, I think what you're saying is great advice to,
because we have a lot of listeners who are in fitness,
we're trying to build their brands and use social media
and personal trainers that want to build their brands.
And a lot of them dream about having a sponsor.
And I think a lot of people make the mistake
of just signing on with one that they maybe don't believe in
Which will hurt them in the long term
I think if you thought if you do something you believe in and work with people you like you're looking at long-term success
And I just looking at short term because it is tough. It's tough turning down
Offers like you get a ton of them now, right? So I was like here. I'll give you five grand to mention my you know
Whatever shampoo and you're like I don't really like your shampoo. It smells like bubble gum. I think I'm gonna go.
Yeah, yeah, yeah.
You know, so I think that's really, really good advice.
So, you have a family?
I have a wife.
Fantastic.
Yeah, I saw the ring on your finger.
Oh, thank you.
Very nice.
How long have you been married?
Two years, no, very good.
How is that with this whole traveling?
And she come with you, or is it?
No, she didn't come with you.
She's going through the physician assistant school.
Oh, fantastic. And she's in rotations, so it's. She's going through the physician assistant school. Oh, fantastic.
She's in rotations, so it's pretty stressful,
if you know what that's like.
Yeah, it's been a rough year for us.
Really?
Yeah, we don't see each other.
Oh, darn it.
Well, hopefully as it continues to take off
and keeps growing, maybe you guys can, I don't know.
That's the plan.
Yeah, she's probably got her own aspirations.
Sounds like.
Of course.
Yeah, absolutely.
Very cool.
So your previous shop, you worked in bio, biomedical,
is that what you said?
Biotech.
Biotech, fantastic job.
Fantastic, yeah, you're, it's a lot of brain power,
doing that kind of work, that's pretty good stuff.
Oh yeah.
Is that how you got into the new tropics?
How did you get into that?
Yeah, it's just kind of nasty.
Because you were already new tropics.
Yeah.
Oh, you know, just when you're a kid and you're researching
things online and you know, stuff will make you.
He says that like every kid's like smart like him
and just did you like that bro.
Bro, dude, it's okay, you're special bro.
Let me say something, you know.
If you buy like zip-zat-boom-bre workout,
you're gonna frickin' look at the fucking ingredients.
Aren't you?
All right, well that's what I do.
It's like what is in this day?
It's a smart guy, it's a smart guy.
It's a smart guy.
You look at the products and then you start Googling the name of those ingredients and
you figure out what is making this work.
And then you'll know like, okay, so I buy most of my supplements that I'm going to take
myself from a bulk website, like truenutrition.com.
Sure.
I know I want this amino acid.
I know I want this amino acid and all that other crap is useless.
And that's the way you do it.
But I don't know, is that right?
Yeah.
That's how I do it.
That's how you do it.
It's probably on the average person
who goes to like fill heath and then like,
you know, whatever it like colors they use.
Believe it or not, that is marketing.
Simple, yet great advice.
You know, it's such, it's so like duh.
Yeah, I know.
It seems duh.
Maybe I'm stupid to think that everyone does that.
Am I?
I mean, it's not that you're just, I thought everyone did that. No, bro, no, they don't. They don't, I mean, it seems done. Maybe I'm stupid to think that everyone does that. Am I? I mean, it's not that you're, I thought everyone did that.
No, bro, no, they don't.
I mean, I did a, I didn't, that was a video I did a long time ago
on Instagram where I turned around the label
and just kind of like broke it down to people so they understood
like, first of all, do you understand that you're really
only getting the first three ingredients?
Because the rest of this proprietary blend and shit
means you got like a fucking, it picks you up.
Yeah, yeah, yeah.
You like nothing.
So this is the bulk of what you're paying for.
And you could technically go get that raw form
if that's really what you're trying to get after.
And this is what makes you feel this way.
And so people just don't do, they don't understand to do that.
They are, they're sold on the sexiness of fitness
and the who's, who's, you know, pushing it.
That's how we're trying to, we're trying to change that part
of the industry.
We think that it's, that what's so toxic about it is
it's the people that you were talking about
that are at these conventions that are making these people
think this way and they gotta take their supplement
to do all of this stuff.
It's all ass backwards.
And so we're trying to educate people on this that
and we're all about natural.
If there's something that you can get,
this is why Chimera we like Chimera
so much as we were already into synthetic metropolis. We've done things like that and I was kind of like,
yeah, if it's synthetic and not as big of a fan, you know,
sal really likes them, but if I can find whole natural foods
that have similar the similar effects,
I would much rather go that route because I know if it's
found in nature, it's gonna be probably more than likely
okay for my body, right?
So we end up finding, when we, they chimera came after us,
we started doing our homework on them
and that's what made us fall in love with them
and the boys attitude for sure.
And it's really cool that they came after you that early.
I didn't realize it was that early
when they came after you too.
So they saw that right away or well.
Yeah, yeah, yeah.
Now you said you were headed over
or you either had gone to or you had it over
to an acrobatics like event or something. I'm here for Loopkicks Camp. It's a tricking event. It's a World Watch tricking event.
Yeah, so what's tricking? Okay, the word tricking is derived from kick, flip, twist.
Okay. So it's like martial arts fused with gymnastics and other movement practices. So it's kind
of like what it looks like that people is like break dancing in the air. Got it. So it's just a lot of fancy, you know, acrobatic aerial acrobatics.
Are there competitions? No. So for example, this is a camp. It's they also have gatherings.
They'll sometimes have what they have called battles, but there's no like competitions, no titles,
no national events or anything like that where people get together and compete. It's just kind of like,
you know, people get together to train together.
And sometimes they might have a little fun contest and prize money, be like, you know,
$1,000 or something.
So you said martial arts.
So I feel like there would be a lot of crossover, probably martial artists,
gymnasts, and maybe even parkour.
Yes.
Do you see a lot of that stuff in there?
Yeah, it's all fused together.
Oh, fantastic.
Have you done any other, I know you did martial arts.
So I'm assuming you did presentations with Taekwondo and I've seen some of those which
they look, I mean, you explain tricking, I've seen Taekwondo competitions where they're
doing presentations and there, I mean, some of the aerials that they do is just ridiculous.
Have you tried anything else like par core or aeroseps of things?
You know, I like that stuff and some of it, you know, I'd like to try but my plate's kind
of full.
And now I don't really, I don't do, I don't dabble in parkour much because I don't know.
Jumping off a building and doing like a, I don't know what I even, I don't even call
it when they hit the ground and roll out of it.
It's probably a name for the base jumping.
It just seems like it would be harder in my body than the tricks.
There's a lot of technique involved.
Oh, yeah.
There has to be because the guy your size 240 pounds jumping in the air like you do landing.
I mean, you outweighed me by 50 pounds.
If I did that, I don't have the technique.
I feel like I'd break my knee.
I want to go back and keep going back to the business.
I'm impressed with your business mind.
Well, thank you. I don't have any training.
Yeah. Well, you know, some of the best business people, yeah.
No, it's what's be real. And I did you, I feel like you have to be like one of
the biggest faces for that. I don't know anybody else who really does that.
And I think you've gotten a lot of attention and fame in the last year.
Did you see that? Did you know that?
Do you know that you're kind of like the face of that?
Are you trying to be your face of like tricking or?
Oh, we'll see.
Yeah, to me, you're the biggest.
I know it's been around and I've seen like videos.
I don't know any one person.
Yeah, I don't know like a person who like rappers,
and I think you could totally be that guy.
If you're not already, do you see that or do you feel that like?
Well, see, tricking is such a small group.
If you actually search on Facebook,
tricking and look for the tricking group,
it's only like 20 to 30,000, 20 to 30,000 members
in the tricking group on Facebook.
Now, what if you looked at baseball on 20 million?
Yeah, it'd be like, okay, well, that's how small that pond is
and that's where I just kind of popped out of nowhere.
It seems like it was a weird discount I come from.
It's because I was in the Bows of the Internet on the small
tricking communities, old forums before social media,
Facebook, all that stuff.
I was, I'm really old school in their community.
So a lot of them, they call me a legend in that community.
Because I was the one that created the,
the community that got them all together before Facebook.
10,000 members on a forum organizing these things before
Facebook.
Now I have a lot of a cloud and respect for them because I got a lot of them into it.
I was some of the first tutorials I wrote online and we were like, hey, this guy.
Coming back to being the face of it, what I'm really doing is I've gotten out of that small
pond and jumped in a fit and more of the fitness pond because it's much bigger.
And that's actually kind of bringing more attention to the sport.
Yes.
So it's not like, be the face of it, but like getting out of it is going to be more.
Now, we saw you with this.
That's the Sun right now.
Yeah, yeah, yeah.
I'm just, I'm interested to on if there's any smart companies that see that.
If there's anybody that sees that yet or sees your vision or what's going on,
because I do, and I think it would be smart
with anybody else that's trying to build something
or create something for that industry,
because it is kind of a small pond,
but I think you're introducing a lot more people to it
that are probably becoming very attracted to it.
I mean, I was drawn to your page in St. Levi's,
so, and that's totally not my world.
So I know that if that's not my world,
and it's got my attention, and I'm paying attention to it,
there's got to be tens of thousands of people
or possibly millions that would, too.
Well, I've noticed too, like,
a American Ninja Warrior became like real popular,
and that was something that was like,
kind of outside of the norm with fitness.
You're starting to see kind of gyms pop up now
that are teaching more rock climbing and
techniques to get you better at going through these courses and stuff like that. So do you see something happening like as far as like
tricking's concerns for us competitions or something like that like you know what I think needs to be done and this is
kind of coming back to the business thing. One of my visions actually is I do want to open up my own gym, a big one.
And I think it can be kind of branched off and start to grow and more gyms can start to model themselves after this thing
I've seen my head. Okay, so here's my problem. If you look at most of my videos and be tricking, they're mostly outside.
Why?
The reason is because if I go to one of these gymnastics centers and say, hey, I want to use it.
They'll be like, no, you have to either take our classes
or you can come in at 9.30 at night on Thursday for an hour.
Well, I fucking work.
All right, or they'll look at me like a pedophile,
a 30-year-old guy and you're wants to work out with children.
No, I wanna do moves.
It's like, no, you can't, you're too old.
Okay, so it's hard to find a,
because I'm talking about like,
plyometric floor blocks, foam pits,
things that tools that you need for that. That's best like plyometric floor blocks, foam pits, things that tools.
That you need for that.
That's best used for that.
Yeah, that you need for that.
And it's so hard to find a facility that's just open,
just come in and like, okay, so go into Gold's Gym.
You work out any time you want.
24 is going there and lift some weights.
You can't do that with acrobatic stuff.
It's so it's kind of like excluded.
CrossFit is sort of similar. So you have
these Crossfit boxes that are really like closed off their little community bubbles. If you want to
go in there and just work out, most of the time it's like, no, you got to be remembered, no, you got
to take your classes. And if you do, and then maybe you can come in, you know, some all times. So my
vision is this, you take a gym, and it's like three sections. You have plyometric flooring, all the gymnastics stuff.
Right next to a bunch of squat racks.
Right next to a bunch of dumbbells, machines,
bodybuilding stuff, right next to just fuse it all together.
You'll have guys tumbling over here and then they'll be like,
hey, maybe I should lift some weight so my knees might not explode
before I get to 32 years old.
Because that shit's healthy for your joints.
And maybe the guys lifting weights will be like, maybe I should probably stretch and move my body like these guys before I get to 32 years old, because that shit's healthy for your joints.
And maybe the guys lifting weights will be like,
maybe I should probably stretch and move my body
like these guys over here, so I don't feel like I,
someone tosses a soup can at me, I'm gonna pull a muscle,
trying to catch it, you know what I mean?
You need to put them together,
you need to make it accessible.
And I get a grass field on the other end of that.
Yes.
I actually see the future of fitness going in that direction because you're starting to
see it now.
You're starting to see the growth of the fitness industry when we were running gyms was
exploding with the big box gyms.
So, you know, I managed clubs for 24-hour fitness and those were the big, that's where all
the growth was happening.
Now you're starting to see a lot of the growth happening these smaller, more specialized
at facilities, Pilates studios, yoga studios,
Crossfits, where people come in and it's a little smaller,
a little bit different than just your typical jam.
The future, I think, is gonna be facilities like what
you're talking about where they have multiple disciplines
where people go in and can learn different things
and train their body in different ways.
The closest I can think of that gets to that,
that doesn't have that element,
but the closest I can think is UFC gyms.
I don't know if you've been into a UFC gym before.
I've been in one, but it was just a mat.
Yeah, they might have taken it.
So if you go to the UFC gyms where they build them themselves
and actually can put everything they want,
there's one up at Sunnyvale over here.
You'll see, you know, Jiu-Jitsu mats, boxing, you know,
you have bags, you have tires, you can flip,
sledge hammers, powerlifting platforms,
bodybuilding machines, cardio.
And so I see, you know, that they're kind of trying to do that.
But I think what you're saying,
well, I think that's more geared towards the MMA than it is.
It is, but my point is,
I'm multiple disciplines, you know what I mean?
Yeah, but I think there's a big need, the gymnastics more that way, like even
like a floor that would be, you know, a little bounce to it, having the foam pit, like
you just don't see anything like that.
Because if you're a trick, especially if you're, if you're really talking about tricking
and stuff, if you're pushing boundaries that you've never attempted before, you would,
you probably don't want to land on some dirt outside, which is I'm assuming that you, you
have to kind of go through that or what is that, how that works or, Or do you solely wait for that time you get to get into a gym that,
okay, I'm going to try this crazy fucking move now. How does that work?
Well, most of the time I was, I guess I was a pussy, I waited for the time to get this.
The best I did outside was I found sand pits near old tracks. I used to use a lot of the sand pits
to jump into and learn moves
because that's the best I could do a lot of times.
Because otherwise it was like Saturday at 10 in the morning.
That's all you got, you know, can I come any other time?
No.
Shit, you know.
Well, that'd be frustrating.
It is.
Especially when it's your craft, right?
Oh, dude, and I'm from Alabama.
It's fucking hot outside.
You have no idea how hot it is outside it is.
How hot is it?
Oh, you got that humidity.
Oh, dude.
Hell no.
It just, it just rapes you.
It's terrible.
It's awful.
We got big ass insects.
Oh, shh.
No, they're all melons.
That's a heat.
Oh, man.
No, it's not many bugs.
They're all this too hot for them.
They're all dead.
Yeah.
Uh, injuries.
Any injuries doing this?
Oh, yeah.
Yeah.
You get good at working around them.
So, I do so many different things.
If I freaking roll my ankle,
I can do upper body day.
If, or, since I do such a wide variety of moves,
I roll my ankle,
well, I can still do this move,
and this move.
So, injuries are a two-fold process of always finding
what you can still do to the maximum around it
and being proactive,
that kind of start building it back up slowly.
So it's like, you know, I'm not just gonna like be lazy
and not use it again.
I'm gonna start jump roping if I roll my ankle
or you know, getting it moving again
and then slowly getting back in the, you know,
so that's how you manage those.
How is the fitness community in Alabama?
Cause I mean, you're in California now, right?
California is known as the mecca of it,
but fitness is so big now, I would assume it's not
that much different. or is it?
Over there?
Yeah.
I don't know what it is, really like to be honest.
Because you don't go into gyms over there, right?
I have one gym and one of the towns I work in,
and then the town I live in, I went to five or six
different gyms, and honestly, I didn't like any of them.
I had a membership for one of them for half a year.
I was like, I don't wanna go this place anymore.
I just didn't like the vibe them. I had a membership for one of them for a half years. I was like, I don't wanna go to this place anymore. I just didn't like the vibe.
Unfortunately, I'm really, I don't wanna say sensitive
to the vibe of the place.
And if I just don't feel it, I just don't care.
I gotta feel like, I can't really pinpoint exactly
what makes it, there's so many factors.
It's kinda like a relationship with someone.
You can't sit there and list all the things
why you love this woman or whatever.
It's just like you just feel it or you don't, you know?
I don't know. I feel like you can. There's certain we've been
I've been going, I'm as my favorite. I just I totally
relate to that. And I've actually thought about it like a
gym has to like one of the things I love about my gym, right?
It's it's clean. The the the mem and it's can clean not because
the place there works really hard to keep you clean because
you can find like a spa type place that's super clean. It's a total, you know, it's a golds
So it's got the
Platforms I can deadlift I can squat. There's a lot of motivated people there
They all take care of the gym everyone rewraps their own weights the stuff they wiped the machines off
They're all sweating friendly. Yeah, people are friendly like it no one's you know eyeballing each other on stuff like that
If they are they're coming over and introducing themselves
and talking and saying, hey, why are you doing that?
It's got a very comfortable, yet serious lifting feel to it.
And that shit matters to me.
Like, and I'll get a membership somewhere
and if I don't feel a fucking, I'm out of there.
Or what I'm the worst at, which my girl gives me a hard time,
is I keep the membership I'm still paying for,
but I'm not going, and she'll be like,
hey, we're paying for this damn membership
that you go once every two months maybe.
Why are we doing that?
Like pay the day fee and I'm like, all right, all right,
well, I thought I would use it more because of the jacuzzi,
but I just fucking hate every time I come in.
You know what I'm saying? So I'm finicky like that.
I owned a personal training studio for about 14 years.
And for me, I say I got spoiled.
Adam thinks I wasn't spoiled because I only had a cage and I had some cables and dumbbells and that's in benches.
That's it. I had no other equipment because it's a studio, it's a small studio. But I
love working out in my own place, small place. I can turn the lights off or down, blast
my music, do my thing.
Well, you have your garage or something set up, right? Is that, that's why I was head
and tore it up.
Yeah.
Yeah. I watched some of my videos like that. Damn, damn dude has a rogue squat rack in his living room. Yeah.
It's actually my dining room. How many people use a dining room? How many people use the dining room anymore?
No one uses a dining room. They eat in the kitchen. They eat on the go.
So that really stays there. Is that really there? Hell yeah. Oh, that's fucking great.
Yeah, I got a rogue monster rack in my dining room. And your wife is on board with us? Oh, she loves it. Wow.
Wow.
Cause she trained a lot too.
She, she, she, if she has the energy after her rotations,
she said that dad, she will train every day
if she, if she has the time.
Now, she, if you just put her on vacation for two weeks,
she would train every day.
Wow.
Well, like me, you, I noticed you don't post.
I don't post, I keep Katrina off.
So she's not on social media whatsoever.
Is your wife like that?
Is she not on social media?
Do you keep?
She tells me no.
Okay.
She doesn't want to be seen.
That's, she doesn't mind filming.
So for example, we're talking about the licensing company that licensed some of my viral videos.
I had this little thing with them.
I was working with a new person in a group and some of the videos are actually licensed
to her because she films a lot of my stuff. So I was like, look, it was my camera
and I told her what to do. I just had her hold the camera. No, it's her video. Okay, fine.
Well, she's getting money in the mail from these people. She'll get a check man at the
heart for like a thousand dollars. Because she was holding the camera. I'm like, you see that check?
Yeah. That's all she's got. You see that check on table? That means you get to go film me wearing
a horse mask today outside. Don't complain about this.
That's fantastic.
That's great.
Well, you know, people give me a hard time for it a lot.
And I think more people that I see that actually treat their social media as a business,
it's to me, it's more obvious.
Like, I'm not trying to give you a little bit of my personal life, but not very much.
I mean, to me, it's, it's, there are things I like to do,
it's fitness related,
it's whatever, but, you know,
when it comes to my family and, you know,
my girl and things like that,
like I'm not trying to put all that out there.
And yeah, well, let me tell you something real quick.
Let me, I notice a lot of guys who are kind of in the business
of it and they have sponsors in trying to grow,
will post a lot about their wife or their girlfriend
or their relationship.
They'll always write these big, long descriptions about how thankful they are.
And, you know, if you think about it, you pull yourself back for moments like, all that
is is just bragging, you know what I mean?
So it's like, I don't need to be here like telling you how great my relationship was with
my wife and how happy I am and everything.
I just don't need to do that, you know.
So it was, it was over the holidays, Christmas. There was, it was actually one, I posted a picture of am and everything. I just don't need to do that. So it was over the hall that is Christmas.
There was actually one,
I posted a picture of Katrina Knight.
It's the only picture I think of her and I
and yeah, over a year, right?
Under it, the caption says insert caption
that tells you how much better our love is than everybody.
Oh shit, so you did that?
Yes, I'll talk.
Oh, exactly.
That's what I'm talking about.
That's exactly how I feel like everybody is all,
it's this pissing contest on whose love is deeper. Yeah, I'll tag you. I'm talking about that exactly how I feel like everybody is all it's this pissing contest on
Whose love is deeper? Yeah, how how I'm so lucky. I'm so lucky. I'm so lucky and they write these long old things
And so literally it's a picture of her and I and it just it says in parentheses, you know caption
Our relationship is better than yours. Oh my god, dude. Yeah, that's exactly what I'm talking about
than yours. Oh my God, dude. That's exactly what I'm talking about. I know. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I'm with you. I, August 1st, we all go 100% live mind pump. So we all have other jobs that we've been doing for a long time and now we've all decided to leave
and dedicate.
We're doing this 100% yeah, 100%.
All right, so let me ask you, what wine now August 1st
and not January 1st?
Well, these two are pussies, pretty much that's a nice
excuse me.
That's true.
No, I think, so when you look at it,
here's a couple of things.
First of all, you look at your success and you can always relate it back to how much
work you're putting in, how much time you can spend doing it.
And having full time jobs and doing mind pump, there's only so much time you can
devote to mind pump.
And we see the growth, we see the potential.
And really, I've owned businesses and I was not to peneur it, you know, I think my
first business, everyone owned was 22.
And I've only ever really fully succeeded
when I've dived in headfirst.
And it's hard for me, and these guys can agree.
It's very difficult to have your foot
in two different places, because you can't fully
100% dedicate yourself.
Now, I also have kids, and so I don't have the ability
to be able to just work, because I would work 24 hours a day.
It wouldn't bother me at all, but I also have, want to be able to dedicate time to my kids and be a part of their lives, and
the only way to do that would be to stop my day job, to vote, you know,
most of my time to mind-pump and then have the time available for my kids. And I know that doing that is gonna propel it so much faster
because the growth that we've had so far has really been us
part time.
So we like the pressure of it.
You know, we like the pressure of having to be able to
like make this like one income to where we're like,
okay, you know, we have to like devote all our energy
into this in order to really like, you know,
pay for my mortgage and everything else.
So that, you know, it's pressing, we really gotta do this.
And your back is up against the wall.
You gotta make it happen.
So sometimes when I know myself,
I perform better that way.
Well, I've been pushing these guys for a while now.
And the reason I wanted, we're now at a point
where you said you were where the mind pump
has now exceeded what your other job is.
And I knew at that point, like I wanted to leave before that
because I wanted the pressure.
I know people like us when you back us into a corner like that,
that's when our character comes out,
that's when the best of us comes out.
And I didn't want us to transition comfortably.
I didn't want it to be uncomfortable.
And so I had been pushing for it early because
I wanted to see that all come out of us. We're now, I, there, and it's still not going to be comfortable,
but it's still, it's not as hard as I would have liked it to been. I would have liked us to struggle
because I think that's important. I think it's important to, spoken like a true entrepreneur.
I think transition has been easy for you. It's, it's, it's been easier than I, I think it needs to be.
I think there's been, because now August 1st is when we officially go all the way over. I think January we should have
been we should have been January and January we would have been a little stressed out beginning
but I think that also would have forced us to move in together into one a small apartment.
The best time. Do you ever think you that the January to August set eight months or so? Do you
ever think like wow if we had done a January first, we would have been waiting for it.
We've gotten that, yeah, yeah, definitely.
Yeah, see, I'm thinking about these things.
I'm not perfect.
You know, this is still something that's like, well, it's a vlog.
I'm working on it, you know?
It's scary.
People are really scary, especially, and I bet you know, but a lot of this is virtual, and
I'm sure you've, you sound very analytical.
I'm very analytical, so I pay attention every time I do a certain post,
a certain way, or we say something on the radio show,
what does that do to trends and units and everything
and I'm watching and it's very volatile.
It's, you know, you can get out.
Well, there's also that fear like,
what if this just ends, you know what I mean?
What if it's just a flash on the panel?
What if it's just exciting now on five years from now?
It's nothing.
And then I left my career, you know.
It's just, it's scary, but I think if you look at all the
successes in history and business,
there people had to take those risks.
You just gotta do it, yeah.
You know.
And I think there's something to be said about doing it
when you're uncomfortable versus when you are.
I mean, and I can't speak for you.
I don't know your history of business and entrepreneurship, but I know for myself, anytime I've't speak for you. I don't know your your history of business and entrepreneurship
But I know for myself anytime I've ever been doing a business the best of me has always come out when I when I am like
Scared when I'm worried like oh god
How am I gonna pay you know for my rent and my bills next month and what am I gonna do like I've never not been able to do it
You know and but at that moment that when I have that, the best of me has always came on.
Do you ever not think sometimes that maybe you're setting yourself up to get yourself
in a situation where you put that pressure on that you might make a bad decision because
you get desperate though, like, because I see a lot of people selling out because, you
know, they quit their job and they too early, they have like, you know, 2000 followers,
they quit their job and they, you know, they have like, you know, 2000 followers, they quit their job and they, you know,
they sponsored by, you know, some supplement
could be never heard of, they're like,
I'm making it big and then it's like,
well, now they're like a whore, you know,
this kind of thing.
Yeah, but someone like you,
you make a good point.
No, he makes an excellent point.
Yeah, someone like you, someone like us though,
don't do that.
Like you don't, like you wouldn't be dumb enough to even,
you do, just if you're the type of person to circulate
or if you're a type of person that turns a label around and Google's everything, if do just if you're the type of person to Tarkin leave it over your type person turns a label around and Google's everything if I though
You're also the type of person that before you make that decision
You've kind of thought it out the one thing that you got to be careful with minds like ours is paralysis by analysis
That's not you're not you when you do with someone like you
I'm not worried like are you going to succeed or not?
It's just a matter of you are you gonna drag your feet on it long enough?
Because I know you did your homework.
I know you're a smart guy.
It's that you're just, you're not quite wanting to do it
quite yet because why take that risk if I don't have to?
That's like these two gentlemen and I've been telling,
and I've been pushing and pushing because I'm like,
I know you and I know you fucking know you.
And I know you know that if tomorrow we had nothing lined up
and we were gonna make any fucking money, I know we would would we'd find a fucking one. Well the big difference and if you if you jumped in
with a 20% commission on a sponsorship note because we all know those kids don't make fucking any money
and if you have 2000 followers the guy makes you know 70 you know 75 dollars at the end of the
month is what that guy fucking makes so if you set yourself up in that position you've already got
plan B in line of what,
you know, worst case scenario.
Okay, if that's not working out,
I know I can start training clients privately doing this
and I've already been offered coaching this
and I could do this.
So we have all these,
we all have opportunity or possibility things
that could happen if that all tanked and happened
but you won't allow it.
It's just that.
There's a couple things.
There's a couple of things.
You know, taking into account. Yeah, yeah. Yo, no, you, but you won't allow it. It's just. Well, there's a couple things. There's a couple things, you know, taking into account.
Yeah, yeah.
Yo, no, I mean, you're there.
You're obviously already there, you know what I mean?
So at this point, it's up, it's just up to you
when you decide you're ready, but you're already there.
And what'll end up happening when you go to vote 100%
is the growth is gonna accelerate.
It's gonna compound.
It's gonna accelerate faster than it already is accelerating.
It's already accelerating very rapidly. I think
You were at 200 something thousand followers like yeah after the show it to show you half a million pretty big spike, huh?
What after ages? No, no, no, no, just really what what what happened in the last night you you jumped quite a bit in the last video
Poor video. Oh really is that the one where you were doing the weights
under the water?
I got like a hundred thousand followers in like five days.
Wow, that went, wow.
Yeah, that one, yeah, I can remember going into a grocery store.
I was like, okay, wait a minute, what's going on?
I came out of the grocery store.
I came in four thousand followers, like,
and the time it took me to buy my groceries.
What the fuck is that?
Son of a bitch.
I was like trying to do a pool video.
Yeah, no.
Lift weights underwater, you know, with funny music.
I could do it with twice as much underwater.
Yeah, yeah, okay, I see that's the thing though.
What you just said there, I wanna make a mention of something.
When I did the chair split,
there's some other crossfitters who were trying to compete
with me, like add a little bit more weight
and other cheating they didn't know what they're doing.
They weren't doing chairs, they had blocks
all the way up to their thighs. It's not the same thing. No. But they're doing it and they, like, add a little bit more weight and other cheating they didn't know what they're doing. They weren't doing chairs. They had blocks all the way up to their thighs.
It's not the same thing.
But they're doing it and they're like,
oh, you know, do more weight, but no one cared.
You know why?
Because I was screaming my head off like a crazy man.
People want to see someone go bananas.
They want to feel like, hey, you know what?
This energy, you know, this person is a human being.
They're not just like this very sterile post
where it's like about numbers and stuff.
They want to see something there.
It's like, I'm getting to know the person.
You know?
What are you now looking ahead future wise?
What are your goals for this side of the business for you?
Do you have dreams and aspirations?
You talked about a jam.
What are some of your goals?
Well, I'll continue to use the social media in a way to grow it so I can reach more people,
continue to entertain and then teach them and get them to get this kind of feel. It's like, it's okay. You can
learn a backflip in a month. If you can jump up, reasonable heights. Don't build it up into
something bigger than it needs to be. Just have some fun with it. Of course, I'm writing e-books,
so I think at least the flexibility I want to start with is going to completely change the way
people look at that type of training. Change, maybe change gym culture when I get this gym thing going, maybe other gyms will be like,
hey, that model's really cool, you know what I mean. So it's just, you know,
one thing at a time. One thing at a time. Maybe a Fanny Pack line?
You know it's funny about this? Yes! I got them coming. No, I was like, I was gonna be like, dude,
you're bringing it back, bro.
I am.
I'm gonna bring it back.
One of my force, they are in the works.
They are in the works.
Yeah, you want to know what you did.
You want to know it's funny, that's fucking brilliant.
Yeah.
Because Fanny Pax were huge for a second.
Yeah, it was the thing, bro.
They were huge for a second.
And we all know, everything gets recycled.
You know what I'm saying?
Everything will eventually come out.
So to be the first guy to do it,
and you're a good guy to do it.
It's a good call, bro.
That is a money.
It's a money.
They're already coming through.
I can see that.
First fitness pack for the fitness industry.
You don't need to wear LL bean anymore.
Oh, shit.
Yeah.
We should, we should work with them and put, maybe,
no, no, no, no, absolutely.
You know, we've never really done this,
but I think it's kind of neat because you're,
where your fitness mind is, business wise stuff, you have questions for us. I mean, I, you know, we've never really done this, but I think it's kind of neat because you're where your fitness mind is business wise stuff
You have questions for us. I mean, I you know, you've gotten to know a little bit of us
I know you read up on us, but is there anything you want to ask that these knuckleheads and maybe it maybe turn the the mics around here a little bit
Well, how'd you start with the podcast? How'd you get started with that? So we were in the fitness we've all been in the fitness industry for a very very long time and
actually it was
Adam believe I believe reached out to me and we knew each other through
Through people in common and we got on the phone. We started talking
I had talked about wanting to do a podcast previously with with Doug who's the producer
Because we had worked together on developing, you know, the first maps program that we had developed.
And I like to talk.
I have a lot to say, I got a big mouth,
and I got on the phone with Adam,
and immediately I recognized those same qualities.
Big mouth, loves to talk.
There's a lot to say.
And so we're like, dude, let's get on the,
let's do a podcast, and it just sounded like a great idea.
You know, we originally, our podcast included another member and we all met.
We all sat down together in Adam's living room and it just happened.
It's interesting.
You know who Craig Caperso is.
Do you know who Craig Caperso is?
Bodybuilding.com.
He actually looks like you as a bodybuilder guy.
You guys have like Thor.
Yeah.
I think so.
Yeah.
Yeah.
Yeah.
He's pretty big.
He's he was the face of cell you core for last five years. He's been all. Oh, yeah. Yeah. He just was on cover of Iron Man like you probably. So he's, oh, yeah. Yeah, he's pretty big. He was the face of cell you core for the last five years.
He's been all over.
He just was on cover of Iron Man.
Oh, yeah, yeah, yeah, yeah, yeah.
No, I know, yeah, yeah.
Yeah, so he was originally part of the show.
And we just sat down, we started talking.
And it was chemistry.
And really the amount of prep that goes into each show,
what we do is almost zero.
We literally sit down, like we just did with you.
We sat down and we just go just go and it just comes out
So it's really hard to say what made us you know think podcasts. We just knew we oh here it is
I tried it and we went for all there's there's the analytical side of me that wanted it
I mean I I knew that where
Podcasting was going I knew that where if you look at like your TV now, like everything's digital and streaming.
Like we're getting away from this.
There's no more broadcasts.
Yeah, exactly.
I mean, we're not gonna have TV soon.
Soon, like the way Netflix is on,
where Netflix is ahead of the game, right?
Yeah, they're the standard of how television is.
Podcasting to me, like is the future of radio.
Like there, why wait for your song to come around
when you can digitally stream it to you right away.
Why wait for your favorite radio host to come on at eight o'clock
and just listen to them or have to report it.
When you go listen to them whenever you want.
It's stream them whenever you want instantaneously.
So streaming video, streaming radio,
streaming everything digitally instantaneously is the future.
It's gonna be in cars soon.
All your cars will look like the Tesla cars
where it looks like an iPod
Inside the fucking car, you know, so you'll have your podcasting button your iTunes button directly everything if whatever your Pandora
You'll have it all most of them some of them already converted that way so well also
I mean if we read up a lot on the analytics as far as you know the trends with podcasts and like how it's becoming the new
Which was the old it's an old media source,
but it's something that's been trending a lot new
because people are getting a lot of solid information
from everybody else's podcasts.
They're just putting it out there for free
and people love free shit.
Well, let's also look at this.
Who would have aired any, who would have aired us?
I mean, a lot of our episodes are very controversial.
This is extremely like right now talking to you,
we're being very, we're like at level one million professionalism.
Normally, when we are on our show, on our own,
we talk about some of the craziest shit,
and there's no way anybody would have aired us.
So a podcast allows us to do it ourselves, put it up,
put, you know, explicit on the title,
and, you know, people can...
We're not censored by anybody, there's no,
I mean, that's why too,
we didn't take any relationships.
We didn't want someone trying to do.
We like to change our message.
Like we, we have a message.
We have a vision.
We have something that we want to get out there.
And we knew that, that podcasting
was the perfect medium for that.
And it's, it's been fun.
We knew, we knew that we had never done it,
but we all have the same kind of work ethic
where we take pride
and they were shitty at this, we're going to get good.
We'll get better at it.
Yeah, we'll get better.
We'll listen to others.
We'll do our research and you can definitely hear a huge difference between our first
– Oh, God.
– You know, first couple of months of doing it at a Doug's living room to finally getting
into the studio and now 300 and something episodes later, it's become very comfortable.
And, you know.
So this is for.
That's like the help of the sound.
Wow.
Yeah.
It's cool.
This whole room is covered in.
And it's like styrofoam, funny tiles.
Fend foam.
It makes you huge.
When we first met.
It is fend foam.
That's the best description I can really know.
When we first met Doug, I was like, you know, okay,
so we need this guy to produce all our stuff
and I get that because I can't do any of that fucking shit. And he was like so anal about
the mics. We didn't even really get it. Yeah. And I was like, dude, relax. We're on professional
mics. Most people are doing this on their fucking computer with a little, like, or on their
phone, just like talking into it. But I didn't realize how much that matters. Like some of the best feedback we've gotten
from listeners is I feel like I'm in the room with you guys.
I feel like I'm a part of the conversation
and that's the sound quality.
It's because Doug's so on it with the sound
and that makes a big difference business-wise.
And I've known it and now I know
because I'll listen to like a,
like I listen to a lot of podcasts, Lane Norton One
and a lot of times he's interviewing somebody
sounds like he's in a fucking bathroom.
And I literally will just stop, I'll stop listening because of the echo, because it just,
it don't annoys me.
Even though it's a great information, I'm not sucked in anymore.
And so we, Doug, are you feeling good about yourself?
Yeah.
You've been on a few other podcasts.
You said, yeah, because when you walked in, you liked our studio, even though it's a tiny
little studio.
Yeah.
You know, a lot of podcasts are done over Skype.
So this is the second of the podcast I've done
that's where you're in the studio.
The other one was Mark Bell's super training.
Oh yeah, yeah.
We've had Mark Bell on the show.
Yeah, very cool.
Very cool.
Hey man, it's been excellent having you on the show.
Thank you so much for asking me different questions.
Oh right, so refreshing.
Yeah, I get.
Look at the questions you get normally.
He's like, I don't want to get into that. Well. Look at the questions you get normally.
He's like, I don't want to get into that.
Well, honestly, the questions I almost always get on podcast are the same ones that you're
going to get when you read my bio and my website.
Oh.
What's it?
How did you get your name?
You know, just the same generic shit.
Generic shit.
Generic stuff.
Yeah.
I'm actually getting to talk about like this, this shit, I'm still working on myself, the
business stuff of it.
And it's just like, yeah, this is stuff I do want to talk about.
Well, this is why I actually, I mean, I don't know why I was trying to kick you out already.
I mean, I just said I like to.
I'm a 1080 HD people.
I have a 10 just fan for so long.
I recognize, well, what's cool is we can always split this episode.
We've done that before.
We do multiple parts when we just end up hitting it off and going on with the guest for a long
time. We've done fucking one where we actually ripped for like four hours and we just made
a four four series. We did that with Joe Donnelly. But I can tell where your mind is at and
we're at similar places in our lives and that's why I wanted to give you an opportunity
to talk to these guys. Everyone in this room is especially these guys are extremely, extremely
successful and talented what they do. So it's not often that you get other minds that are like that
that are in the same business that approach it the similar way.
So I really wanted to give you that opportunity to bullshit
and talk and sometimes some of the best dialogue comes from that
you know, maybe some of the stuff that you're thinking about
right now or that you're going through you know, fitness wise
and thinking about moves and you're not sure.
And the fact that you're a one man team, I'm blessed
with three other brilliant minds.
I get to bounce my, I don't know how many times,
like we all, one of us thinks this is a brilliant idea.
The other three guys shit on and say,
no, you gotta think about this.
So it's nice to have other minds like that.
So if there's stuff that you wanna fucking ask man,
you ask right now, let's talk about it,
let's pull shit.
I mean, that's what I love about this show
is that we keep everything very raw upfront.
So, you know, maybe that's why it's, for me, like, it's really important that I mean, that's what I love about this show is that we keep everything very raw upfront. So, you know, maybe that's why it's for me, like, it's really important
that I get a good feel when I work with someone because you guys are a team. You can deal with
it a little bit better if you're having trouble working with a group or something and get it,
you can push it in the right direction whereas me, it's like, I have to bounce my ideas off
the people I'm technically doing business with, you know, right? So, I have to be able to write
a fucking email that has an exclamation mark in a smiley face emoji in it know? So, I have to be able to write a fucking email
that has an exclamation mark in a smiley face emoji in it.
You know, I have to be able to be that relaxed
when I type these people because I don't have, you know,
a guy next to me, be like, this is how we're going to,
you know, it's like the people I work with,
I have to be that comfortable with, you know.
They have to be like, you guys, you know, or team,
I have to be a team with them, so.
Yeah, I just, it's probably challenging a lot to you.
Yeah, yeah.
It's fun.
I really enjoy it though.
But, yeah, okay.
So, you guys have a podcast like this.
Now, why, how do you, one of the things I have trouble with
is what, what social media avenue or what you know, you
got podcasts, you got YouTube, you got Facebook, you got Instagram, you got blogs, you got all
these different ways to reach people.
Why did you choose a podcast and not like blow up your blog or something or something?
So it allows you to get to know us.
It allows this connection, like right now,
someone's been listening to us for over an hour
and they're engaged in it.
There's a trust factor.
It's so, it's so, it's out of all the mediums
you just mentioned, it's the most powerful.
Yeah.
Absolutely.
Yeah, the other ones might get you.
Because you're on, they're tuning in.
Maybe it's between that and video, I feel.
Well, video's powerful, but how long
has the average YouTube video?
Right.
Still short.
That's what I mean, true.
From monetizing, it's the most powerful
because all those other ones,
they're shorter, it's about quick attention.
Getting them like, and that doesn't,
and when you're trying to sell something,
especially when you're trying to sell,
like our programs aren't cheap,
all of our programs are $100 plus.
So it's not like we're pushing some supplement
for $9.99 or something.
Well, I feel like people are listening to us,
but we're also building a relationship with them,
not only by giving them information,
but now we're using those other venues
to communicate with them.
So it's like, they're listening to us have conversations
about what we feel are important topics
in the fitness avenues, but now we can talk to them
one on one sort of through Instagram or through Facebook
or we really are, we need to develop our YouTube presence
and all these kinds of things.
That's why we need to go.
Does it ever bug you?
It's like, we need to work on YouTube.
I gotta do this one.
I feel guilty for not uploading a YouTube video
for three weeks.
100% yeah, it bugs me now. I need to work on this one. I'm not guilty for not uploading a YouTube video for three weeks. 100%.
Yeah, God, it bugs me.
Well, I mean, the downside is that you don't have
the viral effect that you can get with a video
or a picture, right?
So a YouTube video, a successful YouTube video
has got a million hits in one video,
a successful podcast episode, excuse me,
depending on the categories it might have, 10, 20, 50,000 downloads. So it's not nearly as much of
that viral effect, but the connection and the impact is much stronger. Plus you
got to look at your strengths. You know, we're pretty fit guys, we look all
right, but we're not going to compete with like the most muscular, good-looking
models on Instagram. So I'm not going to go that route. You know, videos, you know, we can
make video, we don't know yet, we haven't really gone to YouTube route yet, that's gonna
be a focus of ours coming up next, but we like to talk, we have good conversation. It
just seemed like podcasting would be the, you know, the best, the best road for us.
Like that. Yeah, and we picked up, you know, so there's some people that are better on
print and better in writing. That's the direction they should go,
but it's cool because there's so many different.
I have that ability too though.
Have you been on his Instagram yet?
If you get a chance, you can get on sales Instagram.
That's kind of how we all have built.
Every, all of our social media is an extension of this.
So if you look at mine and you kind of look at the stuff
and how I talk or the shit that I post,
it's my personality.
It's my personality on the show. And you'll see I you kind of look at this stuff and how I talk or the shit that I post. It's my personality.
It's my personality on the show and you'll see I'm kind of an asshole.
I kind of like prod things and like very direct.
So a lot of my personality comes out in my Instagram.
Justin, you'll see his same thing.
Sal, he's got this, you know, he's got the photographic memory.
He writes, he's got the silver tongue.
Like, you'll do these long, long posts.
I like, I fall asleep halfway through him,
but they're fucking, they're powerful.
They're powerful.
I'm kidding.
They're powerful because it's really,
it's a really good solid information
that he breaks down very, very simple.
But we get into some deep shit
that most people don't talk about.
And especially when you talk about all the fitness icons,
because most of the fitness icons,
I'm sorry, man, most of of them are stupid Most of them are not
I mean controversy is is one of our biggest things because we want to drive that home because I feel like
You know it needs to it needs to come out like if there's something that you see is wrong or that people haven't thought of in a different
Way we need to bring light to that so that that's been a lot of what this show's done initially.
Where's your biggest reach?
Is it Instagram?
Yes.
Okay.
And then from there,
did you just have an Instagram page at first
and then you went from there?
No, I had everything else.
Instagram size.
All the same time.
Oh wow.
Instagram was an easy format for me to adopt.
So for example, my YouTube only has like 30,000 subscribers.
Okay.
I'm feeling like maybe that should be a different,
I should use that for something different, like Q,000 subscribers. Okay. I'm feeling like maybe that should be a different,
I should use that for something different,
like Q&As or educational programs or longer compilations,
but that's never gonna really grow me a subscriber base
like a viral video can on Instagram.
So I'm kinda torn really,
should I be doing the same thing I do on my Instagram
as YouTube or something to use it for something different?
I don't know.
So here's a chair of trying to figure that out.
I think a big mistake people do is they take,
they try to do the same thing
on all of the social media platforms.
So I'll post the video on Instagram
and I'll post that same video on YouTube
and then I'll post the same video on Facebook.
I think one of the best strategies is to compliment.
So like you said, you have your Instagram
and then your YouTube may be better used for,
because now videos can be a little longer, right?
So maybe connect more with your people and do a little bit, you know, different side.
Oh, I think that's a brilliant idea.
Because having you listening to you on the show right now, this is a completely different
side than I was exposed to, right?
Because your Instagram is very different.
And I think you should be able to see that.
Absolutely.
I think they need to see that.
And I think YouTube is a beautiful channel for that.
Podcasts or YouTube, for that absolutely would be, both of them would be great. I mean, if you don't know already, 2017, they predict that YouTube will now become
the number one search engine. It'll surpass Google.
What?
Yes.
Yeah. Holy crap.
So that just, just so if there's a Google own YouTube.
Yeah.
Oh, there you go.
They don't care.
But of course, and that's why it will definitely happen, right? Because it's, it's only better
for them. But think of that from a business standpoint,
that people now in the future,
when they want any sort of information related to fitness
before they Google now, they're going to YouTube.
So think that way, like...
You're lazy, and they want to watch a video.
I want to have a video or something connected
to almost any topic that I address,
or I think people should come through me for.
So that's gonna be our number one focus,
come August first.
August first is to build our library, our YouTube library,
to where when you are looking to Google,
which where you would Google in the past,
you will now YouTube that we have an answer
for basically everything.
It's nice.
Yeah, so I think that's a brilliant idea
is to dabble into the YouTube and start building that out.
And I think a Q&A would be all,
I think it's neat.
I think I'm glad you came on the show.
And I'm glad we're gonna be able to introduce you to
and let your fans listen to you
and actually hear the man.
Yeah, they hear different sides for the man behind it.
And a lot of people just think,
and that's too like a lot of other people,
they actually watch you,
probably the majority of the people that watch you
and are all fascinated by everything that you do,
but not probably
not a lot of minds look at the business side. And I always like to address that and show
that because I know the guy behind it is smart enough to know what he's doing. And I think
I like to let other people that want to be entrepreneurs and see what we're doing because
then they just start mimicking the moves or the things you're doing and they think that's
it. You know, it's like, well, here's, I don't think they, I don't think they understand the amount of work
that it goes into some of the stupid skits I do.
It's like, in order for me to get out,
for example, I did one with wearing a horse mask,
drinking eggs and then kicking a barbell
and like throwing it overhead.
That's awesome.
All right, that took like five hours worth of work.
Oh shit.
For like a 15 second clip,
they can't just go do it because it's really hot outside.
It's on the middle of nowhere.
You gotta be able to get all your stuff out there
in this secluded area.
You have to have someone willing to fucking film you do this.
And you have to, when you see the shot,
you have to film it, you have to look at it and be like,
that's exactly it.
The sun was hitting me right.
I mean, all this stuff goes into planning,
you know, this little stupid clip.
They think I'm just crazy.
You just go out there, yeah, I'm crazy.
I go out there and do it.
But it's a, it takes, there's more that goes into it.
And there's that. I have noticed that on some level, but it's a, it takes, there's more that goes into it than just that.
I have noticed that on some level, like, especially when you see videos of people where
they haven't really considered, like, all these factors to make it look better.
Let's kind of like, what you're just saying about the podcast, they don't consider the equipment,
the, the, the audio mastery, having thin foam in the room, you know, they don't think about
the, all these little details at it, right?
Well, great.
I don't know if you guys have anything else you want to ask.
No, no, I'm sure I'm looking forward to the future, the fact that we didn't really talk,
we talked a little bit about Chi-Mera, but I'm sure all of us are going to be hanging out a lot in the future.
Absolutely. Have you been out there to see them yet? Have you gone out there to...
Did Dominican Republic? I want to go.
Ah, I met him before. We've met him a couple times at Expo's and hung out.
Cool.
Lots of times, but not on their turf.
It'd be awesome to do a whole group trip.
Yeah, we want to be on the ground.
I don't mind.
Yeah.
Tripp flying out to the Dominican Republic.
Right.
I know.
I'm not going to say no.
Exactly.
Right that down, Doug.
Perfect.
It was great having you on, brother.
Oh, thanks so much.
I really enjoyed this one.
This has been awesome. Thank you. Thanks for coming, man. Thank you. Thank you on, brother. Oh, thanks so much. I really enjoyed this one. This has been awesome.
Thank you.
Thanks for coming, Matt.
Thank you.
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