Mind Pump: Raw Fitness Truth - 416: Overcoming Binge Eating, When to Lift to Failure & Improving Sales Skills
Episode Date: December 9, 2016Kimera-Quah! In this episode of Quah, sponsored by Kimera Koffee (kimerakoffee.com, code "mindpump" for 10% off), Sal, Adam & Justin answer Pump Head questions about how to improve sales skills, the c...auses and cures of binge eating and when it may be ok to lift to failure. Get MAPS Anabolic, MAPS Performance, MAPS Aesthetic and the Butt Builder Blueprint (The RGB Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpradio) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)
Transcript
Discussion (0)
Hey listen, after Christmas, the price of being included in our private forum goes up.
So right now, it's, what's the price right now?
It's $67.00, you pay it once, you're in our Mind Pump private forum.
It's a treasure trove of support information.
You get to connect with the hosts of Mind Pump.
What's a Trevor Trove?
A treasure trove.
It's not a Trevor Trove.
What's a treasure trove?
Treasure trove. It's a Treasure Trove?
Treasure Trove.
It's a lot of beautiful gems.
It's like a, it's like, yeah, like, TROVE.
TROVE.
Yeah, it's like, like, you open the hatch of the pirate ship and, oh, I found the Treasure Trove.
Yeah, I'm sorry.
I love that I learned how to train.
Time to party.
So, our forum is, I think.
Can I put that anywhere else?
Is that the only place I can interject it is when we're talking about treasure.
You can put it in.
No, no, no, it's just, it can be anything where there's a plethora of throes.
A plethora of things.
Yeah, okay.
You know what I mean?
We could see what troves are like.
That's a trove of trees over there.
I could say that.
A treasure trove of trees.
Like a bunch of beautiful trees.
What are we doing?
I have to say treasure first.
I think usually.
Maybe, no, I think a trove.
I'm sorry to detour your commercial,
but I feel like if I didn't ask you now,
I wouldn't learn.
I forgot what I was saying.
Oh yeah.
Forum will be going up in price.
Right now, $67, one time fee, you're in the private forum for life.
That price is going up after Christmas, and not too long after that, it will not be
at one time fee.
We're going to change it to something you pay annually.
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$67, you can find it at Mind Pump Media.com.
It's a treasure trove.
If you want to pump your body and expand your mind, there's only one place to go.
Mind, hop, mind, hop with your hosts.
Salda Stefano, Adam Schaefer, and Justin Andrews.
How do you guys feel?
Are you okay right now?
What? That we lost the video game? Yeah, you guys feel? Are you okay right now? What, that, like,
what, that we lost the video game?
Like my feelings?
Yeah, are you okay?
I mean,
Doug and I, Doug and I put it.
It's gonna take a lot more than getting boom shackle,
like I'm.
Yeah, Doug and I put it down on you guys
on NBA Jam pretty well there.
That's pretty good.
I mean,
I feel it, yeah,
it was, the score didn't really tell the story
because the first half,
Doug didn't even know his pass and shoot button once he figured that out
I didn't know I could turbo the whole time we came storm once I'm storming we came storming back
I feel like Adam really knows that game really well. I feel like he picked the two games
And he's really knows well whatever just listen. We were both handicapped, okay?
Although Justin did dominate the fuck out of off-road off-road
Off-road is definitely I can't wait till we get street fighter to wait till I got a little bit of
You should know we get street fighter. It's gonna be shit on your face time
Finally, I've been waiting you know you say that but you should already know remember experience from getting your ass
Whipped it off-road and the street fighters a different. Street fighters are different stories, because you actually played that one.
Who's your guy?
I'll be you with anybody.
You pick my guy and I'll win.
I'll beat you with Dockley.
You gotta have Chong Lee, motherfucker.
I'll beat you with Chong Chen Lee. I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I'll, I? Ijanda, if you know how to use Ijanda,
you'll destroy everybody.
Yeah, it's easy.
Very easy.
Same with Blanca, it's just fucking dumb.
No, Blanca's electrocute you all day.
Yeah, so you guys are dead.
It's lame.
Well, I do.
Who's your favorite guy though on Street Fighter?
Probably Guile.
Me too.
Damn it.
Are you good with the Flashcake?
Yeah, hell yeah.
Damn, remember when you're trying to get the turbo version right? Yeah, is that where a guy
I'll can do the double flash kick like hit you twice with it
I want a street fighter
No, that's right you're Ken that's right you or Ken or Chun Link, okay?
What about does can I play like Vega or Bison?
Yeah, that's all.
If I play Bison,
you can pretty much minimize
what you go home for.
There, yeah.
You just go home.
I wasn't gonna, you know what?
I was gonna just let these games
be here for a little bit,
but I feel like all this shit talking.
I'm gonna have to go get the other one.
You need to get that
and probably more real combat.
So I can do it.
I never played modern one.
So those were the two that I played killer instinct. Yeah from Scorpion. Remember killer instincts. Super combo or whatever. Ultra combo like 800 hits.
I would love to. I would love to track down the Golden Axe, which Justin talked about.
Yeah. That was one of my fate. And it was probably all time. One of my. It would be great to
play. I like the four player ones that we can all get in on. And like that one's cool because it's like,
there's, we all go in an epic journey together.
It's like Laura the Rings.
It's very, very, very mind-pump-esque.
I got an idea, because we have the video game,
that we have the arcade set up free, of course.
But here's what I think, yeah.
Oh, we're charging, bro, when our friends come over,
we're charging.
Of course, yeah, yeah, drop them,
and share some free.
So, yeah, come on, bro.
But instead of it, so it's a dollar game. Yeah, exactly. It's like a silver dollar
They have to go some some banking get like silver dollars
No, okay, we'll have co-op coins that convert the money into like fucking like
my
My point tokens
My pump tokens
That's beautiful
It buys you shit. It gets you get a bunch of mine pump
Bro, then it gets your you get your night five Nitro or five tokens
get you a Nitro coffee.
But I want you tokens get you a game.
On the token it's gotta have our faces.
10 tokens get you a stripper.
It's gotta have our faces on the tokens
cause I always wanted to.
You should always have a stripper in here.
What?
Just stand by.
Yeah, just sit up.
Oh my God, somebody's got 10 tokens.
Look how big you're out.
Look how brave Justin is cause his wife never listens
to mine pump. You sure in? He's like, we're gonna get stream out And Duncan, look how brave Justin is, because his wife never listens to my own phone.
You see her in?
He's like, I'm really in a shrapnel
in your relationship for you to listen.
Yeah, that keeps saying crazy shit.
He had to tell us, people start talking,
did you hear what your husband said?
Did you know your husband wants to have a hook?
Sorry, I said hooker, I think you know.
I think your sister listens,
so I better mine my peace and cues.
So no, this is what I think we should do.
I think when we play, whoever loses needs to put
like a quarter in something.
You know what I mean?
So if you win, you free, but if you lose,
I don't know, like we'll put a jar.
Is that okay to cheer up a orphuses?
Yeah, I'm okay with this.
You get the idea.
Where are you going with this?
My God.
You lost, put the quarter here.
No, no, no, it's like a jar.
It's like a jar and then at the end of the whatever
quarter or whatever we take that jar of money. And then we, I don't know, it's like a jar. It's like a jar and then at the end of the whatever quarter
or whatever we take that jar of money and then we,
Hey, are you guys excited as I am right now?
I'm really excited about.
Well, I don't hold on a second.
We don't know when the sepals are gonna air.
So you, I don't know what you're gonna say.
Why can't I say it?
No, it's Doug said tomorrow.
Oh, this episode airs tomorrow?
So they'll be listening to this
and we will be in Austin, Texas.
Okay, yeah, we're gonna go.
I'm more excited that we're not crying on this episode.
That's probably good.
Oh man, can I just say right now?
You guys are pussy.
Last episode.
Last.
You guys got all a buncha.
I feel like I needed that.
I need you to say that.
I'm glad you guys confirmed it
because while you guys were talking
about influences in your life,
I was looking at like when Adam went first
and I was like, is he getting,
I don't know, I couldn't,
I wasn't sure.
We're not like, he's getting kind of emotional.
He's getting first and then his shit affected me.
Yeah, I'm like, is he getting emotional?
You know, like it was like contagious.
And then I looked at Justin,
I'm like, is Justin getting emotional?
And I couldn't, I wasn't 100% sure
because I was thinking to myself,
like there's no way my business partners
with that big of pussy,
but it turns out, it turns out you guys are.
Well, when you started talking, I honestly, it's not even an emotional topic for me,
but it made me revisit that moment and like, fucking A that moment was just powerful,
you know, and you don't really, I mean, I've told that story several times and I'm sure
I've gotten a little emotional telling you before I told it like it was my best man It was in my best man speech with him so
And I did cry
But man right now I didn't feel like that was the energy of the room when we were talking
But then when I was like you were making me think about that and I'm like, oh my god
I like god if I knew I would have hugged you or something
But have you ever seen a situation like that? I have never
That was the first time I had experienced that type of leadership where
grown-ass men were crying because you were leaving.
That's a big deal.
I've seen a coach go out.
Yeah, a coach, you would see a really good, powerful coach.
Every chair, everybody was like, off.
Like a really good teacher, right?
Just done that.
Fight it.
No.
And then it comes out. And the guy who, the guy who, the. You'll fight it. Oh. And then it comes out.
Yeah.
And the guy who, the guy who,
the harder you fight it, the harder it comes out.
Oh yeah.
No, that's why this happened.
Nobody was crying.
But then, and then the guy who stood up in hug mark
was like kind of like the hard ass that of everybody too.
That was what made it really tough.
Cause the person who you would never think,
would it, would it, would it instead of everybody crying?
Like he like hugs him and starts crying and everybody's like,
the fuck's wrong with you, man.
What are you crying?
Totally with a different impact on me, right?
Get off of me.
Isn't it crazy when you think about that?
Because of how it all played out,
it had this huge impact on me emotionally, you know.
There's no, there's no, I'm all joking aside,
there's nothing wrong with showing emotions.
No, I don't.
There's definitely cry babies,
but they don't even have to cry.
Those are just people that complain about it.
They need safe rooms and shit.
Yeah, that's good for you.
But I mean, letting out emotion,
that's nothing wrong with that shit.
Yeah, I mean, that cry,
when I, okay, I don't cry,
there's certain things that will definitely get me emotional,
and there's very few things that'll do that,
and one of them is anything my kids do.
Anything my kids do that's like great,
or, you know, I'm, know of course I'm the dad right
So everything's great. Oh my god
I drew a picture dude like my daughter drew a picture of you know
I got a stick figure of you. Yeah or or my son. Oh no.
So proud. No my daughter had this like project for school where they had to draw a picture of like one of their favorite people
She drew a picture of my son her big brother and all the things she likes about him and stuff like that. And I saw it and it was on her door.
And it was my feels.
Oh my God.
So, you know, I'm really interested for you guys
as they get older, because I've always been curious,
like, as a father, and when you have a kid
who plays a sport, or even in a subject, or anything,
and because, like you just said, you're really biased
as a parent, because everything they do, you love
and you support, which is all, and you're supposed to be.
At what point though, do you, like,
let's say your kid is just sucks at something,
and you know, and you know they suck at it?
Do you ever know that they suck at it,
or because you're a father,
I feel like you're so biased,
that you're just like, my kid's beautiful and awesome.
And you know, your kid's actually stupid. You know when you're so biased that you're just like, my kids beautiful and awesome. And you know, like no, your kids actually...
You know when you're stupid.
No, you know.
No.
Stupid.
Yeah.
So, my kids dumb.
No, you know when you're a kid.
I think you would know.
You know when your kids suck something.
And that's fine.
It's always an opportunity for growth and for whatever.
It's not a big problem.
Well, to me, those are the best opportunities.
If a kid's great at everything,
I don't think that teaches him much at all. It's it's his failures. It's his
The ones that his challenges and how you as a father help him
Press through those or handle those situations that are gonna be what grow him into this
Incredible man or daughter depending on who you're talking. So I'll tell you what I hate
You know talking about emotional shit and we're talking about kids. I'll tell you what I I can you know, we're talking about emotional shit and we're talking about kids I'll tell you what I can't stand this fucking thing on Facebook that shows you
Flashback from three years ago or four years ago, and it just happened this morning dude flashback four years ago
And it's a video that I was taking of my kids in the back of my car and they were singing along to the music
And they're so young and everything and I'm like four four years goes by like nothing when you're a parent.
Oh my God.
Destroyed me this morning.
Yeah.
Oh fuck, man, my kids.
They grow up so fast.
They're assholes now, but they're.
It needs to be so cute.
What is that?
The giving tree, that book.
Oh, I hate that.
Dude, that book killed me.
Actually, actually, there's, oh, I got it.
It's happening.
There's definitely books for kids.
You'll read your kid.
That book will destroy you.
There's one called.
The Giving Tree?
Dude, you don't want to read it.
Don't, don't make fun, don't.
You don't want to read it.
Trust me.
You'll read it right now and cry.
Read it to your dog's, you'll cry.
Yeah.
There's a book called, I love you always and forever,
or something like that.
And it's about this kid with his mom
and how the mom takes care of the baby.
And I love you always and forever.
And as the boy grows up
And she you know puts a bandaid on his knee because he's scraped his knee whatever and then the boy gets up
And then the mom starts to get old and then he's carrying his old mom the bed and he's saying the same shit to her
Fucking horrible
Horrible someone bought that for my kid for for their birthday and I'm reading it as I'm getting happening in the wrong direction
That's exactly what I'm thinking. I'm doing. I'm gonna. I'm not gonna read the book anymore
and get happening in the wrong direction. That's exactly what I'm thinking.
Stop doing this.
I'm not gonna read the book anymore.
Don't do this.
Fuck this bullshit.
It's not gonna all fucking weep in shit.
So, one I ask you guys your opinion about something.
So this morning, I'm driving over here
in Silicon Valley traffic, which is extremely...
Oh, it's a little challenging.
And some dude cut me off.
And in your car you yell, so you can't hear me.
But... What's you go to come
like come at somebody with no no I already know you're so so check this out so fucking yeah
no so I yelled at him but I yelled like a school yard insult like it wasn't one that
adult saying you know I'm saying like he fucking cut me off I'm like you're fucking ugly
you know I mean like that's not the good for me so I thought to myself like wow that is so much more effective
It would be so much like imagine like it hits you right away cuz that's all time you have that work
Because when you're a kid when you gotta
Well, what was it say is when you're a kid and you insult someone you actually pick something about them that you see like
You're your hair fucking sucks. Yeah, you're four eyes or you're freckle fate like shit that will actually hurt someone's feelings. Then when you get older it's like you're all bony
You're an asshole. Yeah, you're an asshole and I thought to myself like that's effective like like damn
Like if someone fucks with you out in the real world like you should really pick it
Yeah, you're not teach me before right now people a blue shirt suck had to be meaner
Yeah, yeah, you know you do you just need to You need to insult them better, because then it'll feel much better.
Yeah, exactly.
I think it'll work.
And then it'll be more effective.
It'll feed you.
Oh yeah, well you're fat.
Like somebody who's actually fat,
they'll be like, oh my god.
Like did you just call them?
Yeah.
It gives us power.
How effective would that be?
You know what I mean?
Oh yeah, well your wife's ugly.
Yeah, actually.
So the guy cuts you off.
This is what you yelled this in your car.
He obviously didn't hear you.
Yeah, no, I yelled at my car and like,
as it's coming out of my mouth, I'm laughing.
Because I'm just like, what the fuck did I just say?
You're fucking ugly, you know, like,
fucking ugly.
No, he fucking likes you.
Yeah, you have no friends.
Yeah.
So shit like that.
Your mom never loved you.
Oh my god
That's the one I'm gonna practice I'm gonna do like a like a family deep one I think
Your father said you were a mistake
Like something you can clearly see about someone like while you're looking at them that you know that they're insecure about
You know say oh yeah, you're short, you know, know that they're insecure about. You know what I'm saying?
Oh yeah, you're short.
You know what I mean?
Like a dude will be like, oh fuck man.
That's why she left you.
Like I am short.
I am short.
You're a terrible father.
Your kids are ugly.
I do just like that shit.
It's like so specific.
Like oh my god, I really could probably. That's's like so specific, you know, like, oh my god,
I really could probably,
that's exactly how horoscopes work.
That's what I'm thinking about it.
That's how horoscopes work.
You just flip it.
You make it really negative.
You will not succeed.
But I just feel like, I just feel like
insult insults as adults to random people.
It's your idea suck.
They're just not, they're too general.
They're not effective.
Like if you really want to hurt someone's feelings,
just look at them and find something you know they're insecure about
and then use that as your insult.
Absolutely.
So much more effective.
What a great point.
Yeah, awful advice right there.
Yeah.
And here comes the insecure.
It's quite legal.
Yeah, it's kind of limp in its way with his fucked up wing. He loves pistol.
Today's Quas being brought to you by Kaimera Coffee. It's the only coffee that is infused with
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for 10% off! It's the motherfucking f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing Our first question. Can you talk more about being a better salesman, or saleswoman, example, selling self during an assessment?
Oh, okay.
That's a good subject.
I always like that about this kind of stuff.
Final, final, final, Sunday.
I know I've said this probably 10 times
on previous podcasts here, but I'm gonna say it again,
because I wanna hammer this home.
Sales skills are a communication skills.
That's it. Period end of story. If you don't understand that in your mind, if you think
that sales skills are somehow different than just effective communication, it will influence
how you communicate when you're trying to sell a product in a couple different ways. Either
one, you're turned off by sales people,
so you immediately don't wanna become one of them.
So you're like, fuck that, I'm not gonna sell.
I'm just gonna be myself,
and they're just gonna hire me because they like me.
Or be, you're gonna actually become a bullshitter
and light a people, because that's what you think.
And there's no one size fits all.
No.
You have to hone in on what your skill set is.
No, a sales, it's just effective communication.
And you gotta understand what's effective,
the way you communicate is effective,
if it's effective for that other person,
has nothing to do with how effective you think.
That's a very good point.
You should elaborate on that.
I think learning to be a chameleon
is which is all part of what you're saying
as far as effective communication.
Well, you brought that up with the mirroring technique, right?
Yeah, mirroring is something that you'll find.
If you find yourself, if you're a natural communicator, if you're one of those people
that consider yourselves a natural communicator, you'll find these traits in yourself that
happen naturally.
You probably haven't have never identified them.
And in fact, most people kind of do this a little bit.
And I'll give you an example.
If you have a friend who has an accent
or has a certain hand gesture or says a word or phrase that they always say and you find yourself starting to pick up on it. And I know some people get irritated by that. Why am I, you know,
why am I all of a sudden sounding like I'm an English accent when I'm talking about
my friend who has an English accent? Why am I always talking like this? Yeah, it's not because you're,
it's something subconscious,
but it's a natural way to get the person
to be more effective with your communication
because people listen to people
who remind them of themselves more
because you've got something in common.
That's what mirroring is.
So just become more aware of it.
And when you're talking to someone,
whether they're energetic or more quiet
or more reserved or standing or sitting or how they're sitting, mirroring them tends to
get them to want to listen to what you're saying more. The second thing is asking questions
is very important in communication. Talking is actually less important than getting the
other person to talk and open up. Let's dissect that a little bit.
I think that something that I used to teach is the desired outcome and understanding,
like, okay, I'm trying to get this person to enroll.
He's asking about assessments, right?
I'm trying to get this person in a role and personal training.
I feel like applies to anything, whether you're in sales for cars or insurance or whatever,
is the desired outcome as if they purchase this from you.
And so from there, you work your way backwards.
You work your way backwards by asking all the right questions to lead them into that direction.
So if my ultimate goal, and I used to do things like, I would challenge myself to choose the
desired outcome before I even met the person.
Now that is not ideal for the client and the person
that I'm selling to, but it was ideal for me
to get better and sharpen my skills as far as saying,
okay, so I would have a guest who is coming in
for assessment, never met this person before.
Maybe I know if it's a male or a female in their age
and maybe a little bit about who they are coming in,
but I really don't know much, right?
Whether I don't know their financial status, I don't know their commitment level.
I don't know any of these things.
I just know that they're coming to see me.
They could be a potential customer.
Then I would just like set this goal for myself.
I'm like, okay, I'm going to sell them 37 sessions of personal training.
I would do a weird number like that.
Then I would see how well I could talk and ask them questions and lead them in the direction
of 37 sessions. Now, someone listening to that, that's a very good personal trainer is
being like, well, that's kind of a fucked up way to do things, make her. That's not,
you're not really helping that person, but when we're talking.
You anchor on a higher number first? Well, generally, right?
Yeah. You know, it sounds to me like you were just challenging yourself.
That's exactly right. Yeah. And this, this apply, the reason why I'm sharing this is because you don't necessarily
need to do this on an actual customer.
You ideally would sharpen your skills.
And they would tell you what they want.
Yeah, right.
And that's, and that's the idea.
And that's when you get good, right?
When you get really good, you can move within the conversation by asking all the right questions
and lead them in whatever direction that you want to.
But at first, you have to establish where you wanna go.
I think that where a lot of people get nervous and sails
is they have a person and they get so hyped up
about what they have to do right now.
I have to sell this person.
Like, oh, they may not have money
or I don't think they're gonna be able to do it.
And they start thinking of all, it's like, whoa,
take a deep breath.
What do I want to accomplish from this conversation?
What do I wanna get them to purchase?
Now I just need to keep asking questions
until I lead them into that direction.
And you know, you gotta, I think, practice that,
whether you do it with, you know, putting customers
in front of you or with ice to do it with other trainers.
I would, I would grab someone like Sal
and he would be like another appear of mine
and I would like blind side him. And I would approach the conversation with trying to convince you to buy 37 sessions.
And you had no idea because I'm just walking up for all you know I'm just coming to say
hi to you and how's work today.
But then right away I would go right into like a role play and say like you know so I'll
tell me a little bit about your fitness goals and what you're trying to accomplish.
And most the trainers that worked with me or for me would pick up on that and then they would just start roleplaying with me. And I would just keep
trying to challenge myself with different numbers that I was trying to get to as far as
how much I was trying to. And you can use this for all different types of training packages.
You can do this with car sales or any other sales is, you know, challenge your skill set
of, you know, okay, I want to get to this, this is the desired outcome.
Now, how do I keep asking this person, these questions?
I think women are really good at this with men.
Like, if you're in a relationship,
like pay attention to how your wife
or your girlfriend talks to you
to get you to do the things that she wants you to do.
Like women have this natural ability to do this
to impregnate your brain.
You guys do realize that when when it comes to sale,
they've actually done, you know, these kind of studies on this and women are
exceptional salespeople.
In fact, I believe majority of salespeople in the world are women.
I know we think the guys is being the salespeople but women tend to do a better job at that.
Oh, I think it's because they're, they're,
it's mental. It's sort of, they're,
it's our empathy. No, they're empathy. It's mental. It's their empathy.
No, they're communicators.
Oh yeah.
I mean, they've sharpened that skill
like to the top of the, it's a lot of them.
Pay attention.
Pay attention to how both theorizes women,
it's just be, I know both your girls
and I know my girl, like they're very,
they are very good at asking these questions,
asking you questions to lead to whatever,
whether it be watching a movie that they want to watch or having dinner at a place they want to have dinner very good at asking you questions to lead to whatever,
whether it be watching a movie that they want to watch
or having dinner at a place they want to have dinner
or getting you to help out around the house more
or whatever it is that you're not doing.
Women tend to have a very,
especially very smart women that you're around.
I feel like have this innate ability to do this,
whether they realize that they're closing or not.
Some of them are intelligent enough to know what they're doing, and then some of them
just naturally have it.
That skill, I feel like, is something that everybody should practice.
And like Sal said, it's just effective communication, but don't just go in it as like, oh, I'm going
to send a practice communication, like, have a goal, set a goal for the conversation.
And that's what I mean by the number.
Like, I'm through on an arbitrary number like 37, and that doesn't matter.
It's really about the practice of, and trying to harness that skill of controlling a conversation
by asking the right questions.
Well, also, they mentioned the assessment, like, definitely utilizing the assessment to
your advantage, whether it's getting them to feel something that they can't do or something, you know, that they feel your passion towards, you know, getting them into a place that they also want to get to, you
know, or getting them.
I feel like a lot of like really good ways to really get somebody sucked in and hooked
into the conversation is to get them to feel something.
Yeah.
And so I'll use that, you know, with the body a lot.
So they really can either sort of connect to the core somehow or I'll use that, you know, with the body a lot. So they really can either
sort of connect to the core somehow, or I'll have them do a very specific exercise where I'm kind
of somewhat test, I'm not even really testing them. I just want them to feel something that, you
know, they respond back with me. Well, there's, there's it. If you really, I mean, I want to give
someone a takeaway, right? Yeah, I was going to into it. Well, just very specific. This is very basic.
Yeah, it's very basic now.
Take away, OK?
Your client comes, your potential client comes in for your assessment.
Step one, introduce yourself, be very confident, be happy to see them.
Let them know.
And always let them know what you're going to do before you do it, by the way.
This is a very effective communication tool
because it makes people less anxious for the next step.
So if I meet, you know, if Justin's a potential customer
and you know, I shake his hand,
hey Justin, I'm Sal, I'm here.
I'm your trainer for your assessment today.
How are you?
We should chat for a second.
Justin, let's go back to my desk
so I can ask you a few questions
and figure out the direction of our assessment.
Now we're gonna go back to my desk
and Justin's like, I know what we're gonna do,
at his desk, then you sit down,
and the first thing you do is you ask questions
about their goals, ask questions about their history,
ask questions about their motivation.
What's motivating them now?
Ask questions about how many days a week they feel
like they can commit to exercise,
ask them why they decided to get the assessment
and why they're thinking about hiring a personal trainer. Ask them, have they ever worked
with the trainer in the past and what was that experience like and what they didn't like
about it and what they did like about it. When you're done with all that stuff, then you
let them know, okay, great, we got all these questions out of the way. I think I know
the direction. I want to go with the assessment. What we're going to do now is we're going
to go out to the workout floor and I'm going to take you through whatever, I'm going to take you through a squat,
I'm going to take you through posture, I'm going to take you through a row, I'm going to
look at your shoulder function because you said your shoulder bothers you, I'm going to look
at how your knees move because you said your knees bother you and then based upon what
I see in the assessment, I'm going to make some recommendations, is that okay?
And they'll say yes, now they know they're going to go on the workout floor, now you're
going to work out floor.
Now let me elaborate on exactly what you just said,
because we assess the same way, and this is how I sell the same way.
Now when I get you on the floor, and I'm doing this stuff with you,
I just, Sal is now gathered all this information.
He is a system, and you know your focal point.
Yes, he sees their imbalances, he's already asked him questions on like their
commitment level, if they're serious about this, he's already asked if
If your wife supports your decision and is she all about it to your his family his work situation
What is ours and schedule is he's already probably committed him to a time for himself. That's always a great commitment question is
You know, this is obviously you're you're here for reason you have goals. You haven't accomplished them on your own
So if something needs to change today This is obviously you're here for a reason you have goals, you haven't accomplished them on your own.
So if something needs to change today,
let's first start with something
is just committing yourself to amount of time
to dedicate for yourself.
How many times per week can you dedicate yourself
to working out, whether it be one hour or every other day
or these days, but this is something that I always try
and help people with first is establishing
a solid schedule.
They know they can make that time because you're going to get the busy, the family, the
kid, you're going to get all these excuses.
So, before you ever get to money, before you ever doing that stuff, you want to commit
them to this time for themselves.
And then while you're on the floor, and you've gathered all this information that Sal gathered
during his assessment, now I'm going back and I'm doing what you call the assumption close and I am explaining what we're going to be doing together.
Well, at that point, you start to prescribe, but even when you're on the workout floor
and you're doing an assessment, show them some solutions.
Well, that's what I'm saying. You say CD row, right? So let's take that. So you come over
and you show them how they're not moving mechanically, right?
And I'm like, okay, this is what's happening.
Show them the right way and what it's going to do for them.
You show them the right way and then you explain now, this is what we're going to be doing.
So the beginning of our program, I'm going to spend a lot of time on fixing a lot of these
imbalances.
What's happening is you're taking the mystery away from what this is going to look like.
If you can paint the picture, look, if someone's coming in to an interested in training,
the reality is they're not interested in training,
they wanna lose weight or they wanna get stronger
or they wanna feel better.
If you can show them what that's gonna look like,
if they can see a clear path to that goal,
now they're far more likely to hire you
because they know what it's gonna look like,
not that they know what the program's gonna look like
or even what it's gonna feel like,
but they get an IDC, now they see the plan. They see what point A,
point B, and point C maybe. So now when we're done with the assessment, I can say to them,
I got a lot of information from this assessment. I think I know the direction we're going
to go and what I'm going to recommend. Let's go back to my desk and we can talk about
what training would look like if you hire me. And you know what they'll say, okay, and
then you go sit down and that's it. It's honestly, 99% of it is what leads up
to the final, which program works best for you,
final question.
But this is how all communication works.
And here's the thing you wanna think,
you wanna consider, I mean, Adam's talking about
picking a session, you know, package that you may wanna go with
to learn, how to communicate better, to practice.
But here's the bottom line.
The most effective salespeople 100% fully believe
in what they're selling.
So yes, you can be a bullshitter, you can be a liar,
you might be able to sell some stuff,
but I've never met a salesperson
who did not completely believe in what they were selling
who was one of the best.
Well, that's the start.
You have no business in a working,
doing something that you don't.
But I want to be passionate about it.
You're not passionate about it.
You're not passionate about it.
It'll show in your sales bill.
I want to be very clear because at the end of the day,
knowing what I know about my product,
whether it be, you know, paratennis shoes
or my personal training or a car,
knowing what I know about it,
and if I believe in it, if I'm passionate about it,
I know that you're going to like what you get
with the money that you trade for it.
All I have to do now is just transfer that knowing
from my mind in your mind.
If I could do that with a magic, you know, with magic,
if I could simply just, you know, fling my hand,
and then you automatically understand that you,
if you hire me, you're gonna get everything,
you know, it's gonna work out great for you.
I'm not gonna need to communicate effectively, right?
That would be very easy.
Yeah, well, I think that's how we all got really,
that's how we were all successful early, right?
Like that was something that,
look, reflecting now, looking back at like, okay,
you know, I didn't have all these skills when I first started,
but how was I still successful?
Well, I was still successful because I was very passionate
about what I did. I really believed in what I was still successful because I was very passionate about what I did.
I really believed in what I was doing
and how I was helping these people.
And so that, it's that like, if you express that really well,
which that was what I was good, I was able to express
that this information that I have, that I can give you,
is so valuable and I'm so excited to share it with you,
that that energy would just transfer over into these people and it made sales very easy. I'm kind of talking
I guess I'm answering this question in a more advanced way where I'm trying to I'm assuming
that this is a trainer or somebody who's already in sales been doing it and they want to
they and they've hopefully respect that we probably have this this skill set and have
sharpened it.
And I'm trying to show you like,
these are ways that I've taken it to the next level
as far as taking my sales skills.
It's to me, it's a no-brainer
and it's an obvious one that you need
to be passionate about what you sell
or you need to love what you're selling.
To be really, really good at it.
Now I can go sell something I totally don't believe in,
but it will be short-lived.
I won't be happy doing it.
I'll probably, I won't.
I will never be as good at it.
Yeah, I'll never reach my full potential because you, in order to be great at something like
that.
Yeah, people see the right through if you don't have passion about it, you know, as much
charisma as you want to throw at them or knowledge.
If it's truly deep down, like you're not a believer and you're your own shit, then
that's going to come across, you know, whether it's with your body language or some other
form, but you know, people are smart.
And a lot of times it's in the subtleties that really like reveal everything.
Yeah.
When you're doing your assessment, to me, that's your one hour to build as much value in
who you are.
Yeah.
And that goes back to like what Sal was saying as far as
when you're on the floor and you're showing them
all this assessment, but then I'm trying to take you
to the next level of the words that I'm conversing
while I'm doing that is very powerful
because you're just planting seeds.
That whole hour where you're asking questions,
you're assessing them, you're taking them on the floor,
you're showing them things that are like,
oh my God, they've never felt that or knew that.
Yeah, that's all important.
But it's even, and it's even more important
if you wanna go to the next level is,
while you're teaching that, you're also planting seeds
on the sale because I'm going, showing you something,
moving your shoulders like Salah is saying
with CDRO and then I'm turning around and I'm saying like,
so this is gonna be the main focus
for our first four to six weeks.
Our first four to six weeks, we're gonna do a lot of fixing a lot of your posh.
This demonstrates a lot of confidence.
It demonstrates confidence on your part, and especially when you talk about fitness,
people are unsure about what to do.
Maybe they're struggling with their fitness or maybe they're overweight or whatever.
They want to work with someone who's very confident in their doing.
Exactly.
I mean, they're in front of you for a reason.
I mean, I've always taught my trainers.
I mean, think of yourself like a doctor.
If you ever walked into your doctor's office and your doctor sounded wavry around like
what to do to fix your issue, are you ever going to go see that doctor again?
If my doctor, if I went and saw my doctor and he was like, well, what do you want to do? Or what, uh, yeah, you know, what do you think it is?
Or, you know, asking questions like that. Let's look on Google together. Right? Or he goes like,
um, you know, I'm, I'm not sure. Or, you know, or would you, maybe would you want to try this?
Or would you, if he has this aloof, like, no, I want to hear my doctor say, like, this is what you
have. It's very common. It's very normal, it's probably gonna take about five
or six weeks for it to clear up.
And then once we do this, then it's like,
you heard that a couple of times.
That's it.
That's it.
That's it.
That's it.
I got it.
The doctor, tell me.
Back to the old Adam.
And then he tells me how to avoid it.
Listen, you need to use protection,
you need to stop doing this,
you need to know I'm saying like, no, so,
but you want that from a professional.
You know that.
You're seeking advice like that, so you need to know I'm saying like no, so but you want that from a profession all the dreams, your personal stuff, you're seeking advice like that.
So you need to have that mentality when you're taking this person through an assessment.
Not only are you asking them all these good questions, not only are you getting on the floor
and showing them something that's tangible that they can go like, oh my God,
I feel that difference. Oh my God, I notice that. Oh my God, that explains why I hurt here.
Then I want you to go the next level say, be prescriptive about it.
Now what we're going to do is,
I'm gonna spend this much time during your program
helping you here and fixing this.
Then we're gonna go this direction.
Then we're gonna go this direction,
and then that's where I met,
I'll take a number like 37.
And I can say the first seven days,
or the first seven sessions,
I'm gonna spend a lot
with you going over all of your posture and mechanics and fixing the neurological connection.
Then your next 10 sessions, I'm going to take you through a lot of a strength based type
training.
I want you to understand the importance of big compound movements and how to profile
properly.
And then your next 10 sessions, you know what I'm saying?
This is what I mean by taking your skill set to a next level is you
have a days, you learn what this person needs.
And then you find a way to be prescriptive with the sessions.
I think that that is something that will really challenge your skill set
during your growth as a salesman.
Jody 29 is asking about binge eating, how it develops and how to overcome it.
So binge, we're learning a lot about this still.
Yeah, binge eating.
First of all, we have to identify what,
that really, you know, what that really means.
Binge eating is a compulsive response.
Yeah, it's, it's, you eat, obviously you eat a lot,
but then you feel shame afterwards. It's, you eat, obviously you eat a lot, but then you feel shame afterwards.
It's being unaware.
It's actually a lack of awareness.
It's using food as a drug.
So binge eating isn't because you're hungry.
It's usually because you're either depressed or anxious
or really stressed out.
If you find yourself being shameful about it,
like, oh my god, I can't believe,
I just ate that whole box of cookies
and you start to feel real bad about yourself,
or if you binge eat by yourself and you do these things
where you're kind of hiding it,
this is when it can really become a problem.
But at its root, at its core,
binge eating is, you are self-medicating.
It's no different than using drugs or something else to give you, you know, temporary relief
of some kind of feeling.
And the only way you're going to be able to stop or, you know, interrupt this cycle is
by becoming aware that you're binge eating.
And it has to happen while you're doing it.
It can't be something that you become aware of after because that only encourages the
cycle.
I mean, think about it this way.
And I know people listening right now, who do this, they know exactly what I'm talking
about.
Like they'll binge eat and then feel horrible and terrible about it afterwards.
This is why there's bingeing and purging.
You know, that's another level,
but that's why they're so strongly connected.
Becoming aware of what you're doing while you're doing it
will stop it right in its tracks.
And that doesn't mean you're gonna get,
you're gonna now all of a sudden feel better
because now you've eliminated your drug.
You've eliminated what made you feel temporarily better
for whatever emotional feeling you have,
it's just making you aware of it.
And the key now is to find something to replace it
so that you can replace it and then start to deal
with the underlying.
Well, I feel like that's why I am so dangerous
because it could lead into...
It could definitely.
You know what I mean?
When you start like really idolizing certain
types of foods as being like sort of taboo, but I'm still including it in my you know,
perfectly balanced diet and everything's going great as long as it's in balance, you
know, with this type of food in there. But that type of food is all you think about.
Mm-hmm. Ooh, those twinkies. Well, think about it this way. Like, okay, here's the difference between binge eating
and then just eating, you know, quote unquote, bad food.
If I really enjoy, let's say my mom makes this chocolate cake
that I grew up with and I just love that chocolate cake
and I eat a slice of it and I really enjoy the taste of it.
The way I eat that chocolate cake is gonna look very different than if I'm binge eating it and I eat a slice of it and I really enjoy the taste of it. The way I eat that chocolate cake
is gonna look very different than if I'm binge eating it
and I'm literally trying to eat as much as I can
in a short, a period of time as possible.
I'm not even enjoying it.
I am just inhaling that food.
It's not about the food.
It's about eating, eating, eating, and distracting myself.
It's about feeding a craving, a strong craving that your body is wanting and you're just trying
to stuff it and you're just trying to, and it doesn't get you.
And you're eating it before somebody sees you.
Well, so you'll see this a lot with people who diet really hard or competitors after
they're, let's say they finish their show and they're done with their show and then they
go and then they go
and then they binge like crazy.
This happens because there are underlying food
relationship issues that have not been addressed.
And all they've done when they were getting ready
for the contest is they've,
they've, through sheer willpower,
have blocked that food relationship issue.
They've totally denied themselves from that food
and blocked it.
And what happens after the contest is known
as a symptom eruption, where if you have a particular symptom
and you don't identify the root of it
and you just block the symptom,
eventually the body will build up anxiety
and stress over that particular issue
and it will erupt at some point.
This goes for any psychological issue.
So now you're done with your contest.
Now this symptom eruption comes out where your relationship to food was never solved,
just because you dieted, because you can diet for 12 weeks or 18 weeks or whatever through
sheer willpower, does not mean you've identified and fixed your food relationship issues.
And then when you're done with your contest,
now you've got this eruption of symptoms,
which has binge eating,
and you've got these people gaining 20 pounds
right after their contest,
and eating ridiculous and copious amounts of,
you know, again, quote unquote, bad food,
and not even enjoying the bad food,
it is literally, let me get as much of it in my mouth as I possibly can. And you see this all the time with this bodybuilders and bikini competitors.
I see them post it like, I just finished my contest. I've been saving this box of Snickers and
these donuts from Krispy Kreme in this large pizza and this Coke for right after the contest.
That is binge eating. It's not enjoying the food.'s a symptom it's an eruption of symptoms because they've
blocked uh they they've they've they've just again through willpower have stopped himself from meeting but they haven't identified the route
of the problem begin with well you know and i know i get a little bit of flak from people when i when i use comparisons of
you've drugs and stuff and how how food is that way. But I personally have gone through both.
I've felt my body addicted to painkillers before
and I've felt my body addicted to sugar before
and I'm very aware of it.
And the sugar one was something that it was actually hard
and it wasn't until recent, did I really, really notice it.
And I know we talked about going ketogenic this last year.
And when I went through that process,
it was really for me, it was just, I'm going to challenge myself
with something and see how my body responds.
And if I learned something from it, and I did,
I learned a lot from it.
And I learned how sugar affects my body and my cravings
and my food relationship.
And I was exactly that guy.
I eat really good.
And then if I go off the wagon, I go off the wagon.
There's no, it's not like you said.
It's not a, oh, I'm having a nice dinner with family
and I'm not gonna be weird and order something
that's off the menu and a pain in the ass
or bring my tupperware to a dinner table.
I'm gonna enjoy the food and that's all I'm gonna do. No, ass or bring my tupperware to a dinner table. I'm going to enjoy the food and
that's all I'm going to do. No, it was like you said it was,
you know, oh man, I'm craving this red velvet cake. Okay, I'm
going to eat the whole fucking thing. You know, I'm going to sit
down and then I'm like, I'm not going to just crush one piece of
it. I'm going to crush the whole thing because and I would
justify it because I've been so dialed. I've been so clean, I've
been eating so good, I mean, good shape, I can afford to do this.
And I would just waver back and forth, back and forth.
And I noticed that, and this is why I'm so anti-IIFYM is because it justifies allowing
these nutrients or these foods, just because the macros fit into my meal plan, they're not ideal for my system,
and it would promote these crazy cravings. So, you know, just having one soda would spike that craving,
and then now I would want to have a piece of cake, and then I would want two pieces,
then I want the whole thing, and I didn't have control of that, and that was, I had a really poor
relationship with food
because my whole life, I've been trying to build and gain.
And so I used to have the, and not to go even further back,
go back to my childhood.
My parents, I used to have sugar cereal.
We could have donuts all the time.
We had pancakes, syruped around all over them
and chocolate chip pancakes for dinner.
I mean, there was no, no, I didn't learn about food
until way.
And don't think that those types of foods,
it's not engineered in there.
You know, to give you that type of craving in response.
I mean, it literally, they broke down
what was in a potato chip and the reasoning
and the science behind why it had a certain kind of crunch
and crisp and gave you this sensation in your mouth
and you can't just eat one of those things.
Yeah.
Food is the most abused substance in modern societies,
period and of story.
It has drug effects on your body.
Food is made up of many, many chemicals in ingredients
and they do influence feel good chemicals in the brain from serotonin to dopamine, catacol
meat production.
This is why we use food like a drug.
Again, if you're depressed or anxious or stressed out, the more in denial you are, the
probably the more of an issue you have.
That's the first step.
You have to interrupt the cycle
because the cycle becomes, I'm gonna binge eat.
And by the way, most of the time, not always,
but most of the time when people are having an issue
with binge eating, they do it by themselves.
They very rarely will binge eat in front of other people
unless there's this codependency where you and your friend
are both, you know, you've got you and your friend
both did a contest and now you're both out of the contest,
now you go both binge eat together.
That's not quite as common as people
binging on their own, but you have to interrupt the process
and right before it happens, you have to say to yourself,
out loud, and this is a very difficult thing to do,
but you have to say to yourself, out loud,
okay, I'm going to binge, I feel like I'm going to binge.
Why? I'm feeling anxious. And I feel like I'm going to binge. Why? I'm feeling
anxious. And sometimes that's all you need to do is just start that process. Maybe don't
even stop the binge, just say it and then eat the food and then slowly you'll find yourself
finding other solutions for whatever, you know, feeling or emotion you're feeling. I'm
depressed. I want to binge eat right now. You know what, I did it last time,
you know what I'm gonna do instead,
I'm gonna go for a walk instead.
And it takes a few quite a bit of cycles of doing this
before you interrupt that pattern.
And then you'll find that you won't be nearly,
you're not gonna be driven nearly as much
to binge eat as you were before.
But step one is awareness.
I can't tell you how many people are simply not aware
of what they're doing when they're doing it
until after it's done.
And then you're in the shitty cycle if you feel
that you just have to find a need that the cannot know.
Well, and I know there's a lot of people
that fall in the same categories.
Me is where you, because you're fit and you look good,
you just, you think you have this great relationship
with the invincibility.
That's one more layer of not being aware because what happens is while you're doing it, while
you're eating the food, afterwards is when you justify.
Afterwards is when you say to yourself, I'm fit, I'm already lean, I look good, I didn't
gain any weight, what's the big deal.
But true binging is a very unaware process.
It's an impulse, it's an impulsure. Right during the act of it. It's an impulse, it's an impulsive,
during the act of it.
It's an impulse, I don't mean mindless like you're a zombie,
but if you find that before you binge,
it's hard for you to say you're about to binge,
like say it out loud, like okay, I'm about to eat
all these twinkies right now.
Most of you who binge don't even want to fucking do that
because you know how painful it is.
It's so painful to become aware that you
would rather stay in the dark and I know I'm ringing some bells right now some people are thinking
saying oh shit that's exactly you know what happens to me but that's how you stop it you got to
say it first like well this is always the first thing that I teach a client when I'm assessing their
their food is their sugar relationship and And what documentary is it?
I've seen a couple and I can't remember
what's the good one on sugar?
There's one called on Netflix called.
I don't remember.
Somebody on our forum, if you guys,
somebody that's, we'll post this for sure.
So, and I've seen a couple on it,
I just wanna mess it up.
So once the forum puts that out.
I think is that sugar film?
No, it's a different one.
It's a different one.
If you said the title, I would know.
Anyway, somebody on the forum or remember, and then I'll make sure to shout it out on
the radio show.
Should've fed up.
Fed up.
Fed up is a good one, but it's not the one I'm thinking of.
Okay.
But anyways, it's a great documentary, and it just gets, it goes really deep into the industry
and like, but Justin was saying how the food industry has learned to manipulate it.
That's why literally 80% of the foods
that's in a grocery store have sugar in them.
And a lot of them are like, and they-
Sales go up.
Oh, and they get away by disguising it
by making it calorie free or making it all
in all these different types of different alcohols.
Yeah, different alcohols.
Sneak right past you.
Right, different corn,
but all of it is really to get you addicted to wanting more of it. Absolutely. And you don't really realize it I can't go all the way. I can't go all the way. I can't go all the way. I can't go all the way. I can't go all the way. I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way.
I can't go all the way. I can't go all the way. I can't go all that they come back and they're like, wow, I didn't,
I thought I didn't eat a lot of sugar,
because I don't eat candy.
When people, when you ask someone,
do you eat a lot of sugar?
They're like, they think of the obvious.
They think, yeah, they think the obvious.
They're like, well, I don't eat candy
and ice cream or drink soda, so no, I don't eat hardly anything.
If you eat packaged and processed foods,
yeah, a lot, you're gonna have a high sugar interest.
Anything you eat out of a box or a wrapper,
you're in corn.
For sure.
Yeah, yeah, yeah.
And the thing about sugar is sugar is just a very quick acting
you know part of a carbohydrate or type of carbohydrate that's going to it's going to have more of a
drug effect on the body than other type of food. Doug, just remember what it was called sugar coated.
Sugar coated? Yeah. Yeah, and so sugar is one of the first things that you'll want to kind of
avoid. But before you do that again, you got to become aware of what you're doing.
And, you know, again, you're using food as a drug.
Now, again, I want to be very clear,
if you remove food, that's not going to solve your problem
because it can turn into other things.
You'll find other compulsions.
I found people who compulsively exercise
because they removed food.
Now they become, they work out of holics.
And, you know, so you've got to identify what the root causes but I want to also touch on what at what Adam and Justin were
saying about you know how food companies engineer foods and you know create these things to you know
put more sugar in them and stuff like that at the end of the day we have to understand one thing
the market is consumer driven okay so as much as these people are adding sugar and doing it, if
we don't buy it, they won't make it. They can't get mad at them. That's their job.
Their job is to do. You have to be educated enough though to make a better decision. Yeah,
they're giving you what you want. Yeah. And if it, at the end of the day, when you look
at what you want and you're disgusted and you look at the market and you're like, God,
look at all the sugary food. Don't get mad at them.
Their job is to give you what you want.
Just gotta change what you want.
It's like you said, you're giving them a vote
to stay in business.
That's it.
You gotta realize that, like, you're telling them,
here's what I want, I want this,
and the way I'm telling you is I'm buying it.
So once you make change those habits and those things,
you'll see the market start to change.
Next question is from Cameron Tolui.
How do you properly go to failure in your workout?
And when do you implement?
This is a great question.
Great question.
And I feel like we haven't,
because we're for the most part.
Yeah, we talk anti-failure.
So I think people are under the impression
that we never train, we never train to failure.
Right.
And that's not true at all.
I do train to failure.
And I do train to failure. And I and I do it
relatively often like intermittent. Yeah, I feel like I treat failure training the same way I
treat intermittent fasting. I have that same type of relationship with it where I see I wouldn't
compare the two. I want more frequent. I want to make sure I don't we don't compare the two because
fasting is something that if it depends on the individual, but can be done relatively I want to make sure I don't, we don't compare the two because Fasting is
Something that if it depends on the individual but can be done relatively frequently failure for most people
Especially if you train a lot of frequency
It's just too much intensity most the time. It's just most the time. It's just too much
Especially for most people that work out. I'm really high volume to yeah, and you're I mean Adam
You're very advanced you've been working out for a very very long time especially for most people that work out. Especially at a really high volume too. On that. I mean, Adam, you're advanced.
You've been working out for a very, very long time.
Well, this is why we preach against it so much,
but I want to be honest with people.
And you know when to use it.
Yeah, because I feel like we obviously have a huge audience
and there's definitely a good portion that our advanced
lifted.
We have a lot of competitors.
We have a lot of people that have been lift trainers.
We have a lot of our lifters.
Yes, we've had a lot of people that have been lip trainers. We have a lot of people. We have a lot of our lifters.
Yes, we've had a lot of people that have been training
for 20 years and stuff.
So we tend to as trainers,
we tend to send our message towards the general population
and the majority, which I think we do a good job of.
But I don't want to misguide my advanced person
who is at the next level of training
and is trying to get intuitive training, intuitive eating,
I feel it's important that I share that.
I utilize a tool like failure,
but I've learned on what failure,
and failure to me may not be the same measure of failure
to you or somebody else.
Like, to me.
I can pretty much guess how you go to failure,
and it's not the way I think a lot of people go to failure.
Yeah, because I don't need a spot. Yeah, so I don't need a spot.
Totally different.
Yeah, I think if a failure, the way you should go to failure is basically that's the last
rep you could do with really good form.
Now, you could power through another two reps.
Yeah, one or two shitty reps, which is where I think people fail because there was a lot
of confusion years ago, or I think failure changed what it meant
because you had guys like Mike Menser
who came out with like heavy duty
and then Doreen Yates with his blood and guts type of training.
Their interpretation of failure was you couldn't,
that's it, you're done, you fail.
Literally like you try to lift the weight and you fail.
It's how they, you know, defined failure,
which that's beyond failure on my book.
I don't recommend that to anybody.
I don't think you should squat until you can't squat anymore.
That's too much, pretty much all the time, unless you're like testing yourself out,
failure in this, in the way that I would use it is like Adam says,
like, I'm doing an exercise and this is the last good rep.
The next rep is not going to be good, so I'm not going to do it.
I totally agree with you guys as far as like,
that's how I would utilize failure,
probably more frequently.
If I did it with those types of,
with that method, I do however,
like see a place, maybe let's call it quarterly
or whatever where I'm testing out my skills.
Say I wanna look and see what I'm really capable of mechanically.
I put all this effort in all year, where I've put all this effort in all off-season.
And now I want to test myself in very skill-oriented type of exercises.
And so that's where I may catch myself taking a chance a little bit above that
level. But you're not doing it to elicit further or faster games. You're doing it because
you want to see what you're right. No, that's strictly just to see where I'm at. It's
different to put a bar established of what I need to work on going forward.
Well, I think of it like this,
like, because there's science to support going to failure.
It's not like it's like we combat that and be like,
we just try and teach people to look at the biggest pieces
that are going to make the biggest change and help them
and not going to failure we know and we have found
is a far better advice to, you know, 90% of everybody out failure, we know and we have found is a far better advice to 90% of everybody out there.
Then that small portion of people,
okay, let's talk about how we do utilize failure
or how often you would use a tool like that.
And when I intermittently put it in there,
I am kind of flirting with, okay,
and trying to feel myself out like,
let's say I did that today.
Let's say today I've decided like, okay,
I'm gonna train my squat to failure
and I'm gonna train my bench press to failure
and we'll just pick those two.
And I do, I take it all the way to failure
and I blast it, right?
And the next day, I'm really sore.
And based off of how sore I am,
to me is my indicator on how far I went beyond that I needed to.
Most people look at soreness as, oh yeah, I got a good workout in. I don't look at a soreness like that
because I look at soreness, is this going to affect my lift tomorrow that I have to go do again
where I have to use it? And if it affects my lift, then I pushed too far. So I always want to try
and push to that limit to where it doesn't hinder the next workout,
but not so much to where I'm sore,
and it takes away from that next lift, you know what I'm saying?
Yeah, no, I was just thinking about that
and thinking about our messages as far as what we're trying
to tell your average person, but then also athletes.
And then I'm thinking about it and reevaluating that.
I wonder if these you know, like these benchmarks
and these tests and all that, that should be further evaluated
for athletes because why, you know,
what does it matter per se that the one rep max
as opposed to four to, you know, six or eight or whatever?
Like that, like it's irrelevant as far as to how you perform
on the field and what it actually provides you
as an athlete on the team,
like going into the season.
Like, these are all just numbers for ego.
Do you know, I didn't, I know.
It's very ego and that's,
my ego is already protecting that because I'm like,
oh, I still want to like get a one rep mask.
I never once used the term PR until just like two years ago.
And in fact, I used to like proudly say,
like when someone asked me like,
oh, what do you bench?
Or what do you squat?
Or what do you, you know,
what, ask me to lift, I would literally say like,
I don't know.
I don't pay attention to that.
I don't care. It doesn't do me, you know, what, ask me to lift, I would literally say like, I don't know. I don't pay attention to that. I don't care.
It doesn't do me, meet my, my,
being able to squat 500 versus 400,
isn't, you know, really dictating my programming.
It's not, it's not changing those things.
Unless you're powerlifting, that's it.
Yeah, right, because it doesn't serve that much of a purpose.
It doesn't serve that much of a purpose.
Now I enjoy doing it.
I definitely got into it when I was chasing Sal
and being competitive with that. But it really, it had no place in my training ever
before where I would even discuss it. Like it didn't matter to me. In fact, I used to
tease and mock people that that's what they were always chasing because it was that.
Well that was me. It was that cross fit mentality of, you know, like, you know, what's your
PR and I'm like, do these people are why? Why? You know, are you, are like, you know, what's your PR, PR, and I'm like, do these people are, why, why?
You know, are you, are you, if you're getting ready to get out
and I'm totally, this is not like,
if you're a powerlifter or you aspire to be a powerlifter,
then absolutely, this belongs in your programming.
Like, it's necessary to test your strength levels
and try and tie it.
If he's the ego, it was a source of pride, you know,
like, especially if you're like, pretty good
in comparison to people around you at certain
lifts, it becomes a pride thing and then for us to challenge that pride, it challenges
your ego.
Testing a PR is for a power lifter what measuring your food is for a competitor.
Or just measuring your biceps.
Like I don't find it, I don't find it.
Like you see power lifters going,
my arm grew an inch, like, okay,
well, what's your deadlift and swap?
Yeah.
You know what I mean?
Did those go up?
Yeah, it's the same thing for matter of wood.
And that's why I think it's important to note that
that it doesn't care about.
That's where that stuff matters.
Like and people are asking me now,
like, hey, what are your macros right now?
I'm like, ah, fuck, I don't really know exactly
because it doesn't matter right now.
I'm not chasing to be on stage. Like, and then I'm like, ah, fuck, I don't really know exactly because it doesn't matter right now. I'm not chasing to be on stage.
And I'm like in this maintained type of mentality,
so I don't weigh or measure anything.
I have an idea because I've been counting food
for a long time, especially getting ready for a show.
So I understand, I'm probably around here, probably that,
but my relationship like that has totally changed
because it doesn't matter.
And same thing goes for the power lifting,
the PR, the only time my PR ever mattered
was when I was trying to literally chase Sal and beat him.
You know, that was the only time it mattered.
Now that I don't care about that,
I'm not measuring it that often.
So here's something you want to consider, okay?
We've got all these people, for example,
doing our maps programs, and we say, don't go to failure.
We always tell people, don't go to failure.
I can guarantee you, at some point in each phase,
they inadvertently went to failure.
Yeah.
So one of the reasons why I never tell people go to failure
is because you don't have to.
It kind of happens sometimes by accident
because strength changes, you get stronger.
Okay, I'm trying to predict and I can add 10 pounds.
Yeah, and it just kind of, you're not there yet.
No, you don't need to tell people to go to failure.
I think when you tell people to go to failure,
then that becomes their metric and every fucking workout,
every exercise becomes, you know, can I lift to failure?
Yeah.
And here's a thing, it's a tool.
It's a tool like anything, but it is a tool
with wide reaching effects.
And if you utilize that tool more than a little bit,
it's gonna be too much
because you can still send those signals
for your body to build muscle without going to failure.
And so why go to failure when all I'm doing now
is I'm compromising my body's ability to recover.
Not just my muscles, but my central nervous system as well.
That's what really takes a beating when you go to failure.
It's not even your muscles as much as it's your CNS
because you're just pushing so hard,
you're calling upon it to really fire so strongly.
And the CNS takes much longer to recover than muscles do.
So it's just one of those things.
And I, like I said, if you work out three, four days a week
or whatever in the gym,
and you don't, you try not to go to failure.
You're probably inadvertently gonna go to failure
every once in a while because again,
it's hard to predict your weights and reps
and how much you're gonna live.
I feel like that's how, I feel like that's kind of how
it happens intermittently into my training.
Right, you're not going in there thinking, usually, right?
You're not typically thinking.
Never, I never go in going like,
I'm gonna take, I'm gonna crush today.
I'm gonna beast mode it to you.
I don't feel really good.
I don't feel like you could get on my reps. And that's how I'm feeling go in like, I'm gonna take, I'm gonna crush today. I'm gonna beast mode it today. I don't feel really good. I don't feel like you could get on my reps.
And that's how I'm feeling it out.
And when I do feel good, I might have those moments right.
And I know when I'm going there, right?
Like normally I would go like, okay, I would shut it down here.
But I feel good today.
So I'm gonna get an extra set or an extra rep.
I'm gonna push a little more than I normally would.
And then after I do that, the very next thing
I'm paying attention to is how do I feel after the workout?
How did I sleep that night?
How do I feel the next day?
How do I feel like when I get into my next workout
and in comparison to that?
Well, I think to be honest, that's why,
because it's like how to properly plan failure
into the workout is irrelevant because it's so easy to do.
Yeah, you know, whereas the opposite is way more challenging.
Yeah, it's way more challenging to push to that limit
without going over that limit.
Yes, then it is to just go over that limit.
Anybody can, and that's, we make some
of our trainers that do this.
Any idea can go to failure.
That's, this is an epidemic in the fitness industry right now
because right now most of your programming that's out there,
it's measured by its intensity.
It's measured by how fucking sore did you get it
when you did it?
That is the worst thing that you,
that's not what you're searching for.
You should not be searching for the next person's program
who designed this and did it fuck you up
more than the last one.
And then in your eyes, that's a better,
no, that's not a better program.
A better program is one that you continually see results from and you don't got to hammer
yourself that way.
Because if you can continue to progress the body and not have to go to failure and destroy
it every single time, let me tell you, you're going to be able to maintain that, that where
you're fitness level for much longer running a program like that,
then running something that is just going to hammer the shit out of you.
And here's the other thing about going to failure.
It's easy to measure in the sense that I know when I go to failure, right?
When I tell someone to stop to rep short of failure, that's kind of tough.
Sometimes I stop to, I think I'm stopping to rep short,
and then I do the next set, and I realize I could have done two more
before I had to go two more to fail.
So it's much more difficult to not go to failure.
It takes time to learn your body to know
when you should stop a set.
Going to failure, again, it's very easy.
Like I can tell any idiot squat
until you can't squat anymore or squat until you feel like
your next rep is gonna be really crappy,
and you'll see people push themselves that limit.
It's anybody, a beginner can do that.
It's much more difficult to know when to stop, you know, two reps short of that.
And I also want to touch the books.
I know people are listening right now and there's some people who are like, oh, I saw a
study that showed two groups that, you know, working out.
I'm glad you're gonna get there.
And the group went to failure, got better gains.
Okay, when you use a variable or a tool like failure in a short period of time, eight weeks or 12 weeks,
it's going to show some benefit because it's a tool, it's an intensity tool that may show
faster benefit in a shorter period of time. Stretch that out over the long term and I guarantee you,
the failure group will not succeed nearly as much. Well, keep it the same way. And I love using
extreme analogies for the shock and awe purpose. Imagine if we did the exact same study,
and we put one group on cocaine,
that entire two weeks,
and then the other group is all naturally
have nothing in their system.
As far as work productivity.
Yes, right?
And the cocaine group is gonna burn more calories,
have more energy, right?
That's gonna be the feedback, that's obvious.
But the long-term effect on their body,
it would do you, as anyone think that would be smart
to do, of course not, right?
And I sound that's an extreme analogy
for the way people treat intensity.
It's abused.
It is something that intermittently has its place
in programming because there is science that supports,
there are benefits to it, but you don't treat it,
like it's something that needs to be in there every single work.
So there is a place for cocaine.
Whoops, was that the right message?
That was the message I was trying to give.
I think that's where we should end it.
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and Adam is at Mind Pump Adam.
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