Mind Pump: Raw Fitness Truth - 463: Olympic Medalist Tony Jeffries & Kevan Watson of Box 'N Burn

Episode Date: February 27, 2017

In this episode Sal, Adam & Justin interview 2008 Olympic silver medalist (boxing) Tony Jeffries and his business partner Kevan Watson, the founders of the Southern California and soon to be international Box 'N Burn (www.boxnburn.com). Get our newest program, Kettlebells 4 Aesthetics (KB4A), which provides full expert workout programming to sculpt and shape your body using kettlebells. Only $7 at www.mindpumpmedia.com! Check out Mind Pump TV (YouTube) to see Tony teach Justin how to box! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee, Mind Pump's first official sponsor, at www.kimerakoffee.com, code "mindpump" for 10% off! Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Intro of Tony and Kevin (6:13) How Tony and Kevin met (9:06) Why the started Box N’ Burn / Boxing Academy ( Experienced fighters Tony has trained (14:17) What got Tony into boxing? Attribute his success? (16:31) Mental aspect of fighting / Power of a boxer’s hands (22:51) How important is footwork for a boxer  Who impresses Tony currently in the sport / Favorite boxers (28:50) Brain damage and marijuana/ketone use (33:06) Business model / Origins of Box N’ Burn / Box N’ Burn Academy-Certifications / Franchising (36:02) What are Tony/Kevin’s strengths and weaknesses / Complement each other (45:23) What attributes to the Mind Pump guys success / Complement each other (48:06) Social Media and their use of it in their business  Fighters towards the end of the career and when to stop / Diet after career over  Competitive nature and when to turn it off / Meditation and breathing (1:00:27) Future of Box N’ Burn (1:15:58) Related Links: Box N’ Burn MPtv Boxing video – Learn to box in 7 minutes Steven Kotler episode with Mind Pump – Ep. 442 Brain.fm People Mentioned: Brendan Schaub Mike Tyson Triple G Floyd Mayweather Mohammed Ali Roy Jones Jr. Steven Kotler Products Referenced: Stealing Fire The Rise Of Superman Brain FM 20% Off:

The month is almost over. It is. The super maps bundle promotion. Who can you uh, we'll be ending. The super maps bundle includes all of our maps program. Maps and a ball, maps performance, maps aesthetic, maps anywhere, and then maps prime. You can utilize them all together.

It's about a year's worth of exercise programming. It's everything. You're only at a year's worth. It's probably something you'll never need another program after this, because the way we've designed it, you can actually see another one. Between that and the free, between that and the free YouTube channel

that we have that actually compliments all the programs. So you have a ton of exercises. I mean, you're talking about hundreds of different exercises and ways that you can create your program for yourself, your set for life. In each program comes with, of course, exercise demos, blueprints on how your workouts should be done. Each one is broken up into phases.

It's extremely comprehensive. It's literally everything you need. Well, this month, enrolling the Supermass bundle and you will get for free the No BS 6 pack formula and the Advanced Training Technique occlusion guide. That's this month. If you want to check that out, go to mindpumpmedia.com. If you want to pump your body and expand your mind, there's only one place to go. Mind, pop, mind, pop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. On the next episode we do, just don't let Justin talk. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no Justin talk. No, no, no, no. We'll team it up to every episode. Every time he goes to say, let's new.

So what I was saying, Sal, actually. No, no, no, I think what you should do is not talk. Like, we'll just, we'll just, we'll just be like, guys, guys, it'll be like, cricket or something. So that's the way we're like one word, one word. Yeah, really awkward. What do you think, Justin?

Yeah, yeah. Tell us more about that, actually. Well, I'm done, I got to say. You know, somebody was asking us to do their day like, you know what, you know what, it'll happen, I'll end up getting feedback. If you would be like, that last episode was the best episode. We have like a million downloads.

Yeah, I'm like, oh, my heart. Yeah. It will be because everybody hates on us, dude. They're right now. They've just in love. It's only because they don't get enough of me. It's barely get like little nuggets of them. The same strategy that you talked about,

that you're supposed to use to attract women. Absolutely. Fuck. Yeah. That's my scene philosophy. The longer I used to say this, the greatest clothes ever is the takeaway clothes. Yeah.

The greatest clothes is the takeaway clothes. And women have perfected this for hundreds of years. Well, that's their default. Yeah, it's built into them. Take away. I got something to take away They hold the keys in that for us. What is up with that? That's true. The keys of the Ferrari. Actually, it's be honest guys. Let's be let's be truthful now. Let's be 100% honest here. If if you guys were women with equal hotness in other words, you words, how hot you are as a man, if you were, you just move around. Like so, I'm a six as far as a man. So now, so now, six woman.

So now you're whatever you are now, as a male, you're a woman. I'm a six. You're a solid seven. How long would it take you before you ruled the world? You know, think about that. Not very long. I mean, either that or I would swoop up some sugar daddy.

Here's an experiment. Here's an experiment. If I was a chick, I would totally take advantage of that. I don't do, I would or I'd swoop up some sugar daddy. Here's a here's an experiment Here's an experiment. I would if I was a chick. I would totally take advantage of that I don't I would be a spy people that hate on gold digger chick something more power to you I would learn I feel like it's information that ever you know need to be known you ever think about that Like some people people that hate on that I feel like that it's such a mutual relationship It is due because you got a fucking ugly Exactly dude with the hot shit the people always think like, oh he's so stupid. She's totally using it for his money.

It's like, are you kidding me? The guy's a multi-millionaire. He's letting her, he's getting her some nice car. You know what that means to him? Nothing. I'm saying he would blow that money at a strip club. Now he's got a full time hotty stuff. Yeah.

Here's an experiment. Adam, you're a good looking guy. You're fit, you're tall. You get a nice, nice beard. I'm a seven. You're a nice rack. you're fit your tall you get a nice nice beard I'm a seven you're nice rack go outside right now and be like hey free dick Just scream it and then and then pins cuz if you're up in a North a bit You know you might get takers no no I'm talking about right here not a fear yeah, you're in the city Yeah, but do we here walk outside?

Free dick everybody and just scream it out loud say I got some free dick Who wants free dick and then see how just scream it out loud. I said, I got some free dick. Who wants free dick? And then see how long it takes before you get arrested. Now, if you're a woman and you go outside, like, hey, you're a seven or whatever you think you are, I think you're more like a nine, but whatever. Oh, thank you.

You go outside, nine out of 20. You go outside. Yeah. And you're like, hey, free pussy. You'll have, okay, get a line, gentlemen. I want this. Let's be honest. Let's create a single file line,

goes around the block. Sure, but I mean, like, there's a point, it's like, you got to get like the proper materials, because you're not gonna just dive right into that. What do you mean? Yeah. That's scary situation right there. For the, yeah.

For the, for the, for the, for the, for just, no, just like, if it's free, like, like, why is it free? Well, yeah, it would be Like nobody's gonna jump on that So right away, I'll be some bum like you know come out of the Intelligent most intelligent man would be like wait a second. Where's the camera? Yeah, where's the catcher? My girlfriend said what is she?

Definitely a trap. Oh my god. I've seen it. I've seen this movie before. Yeah, but you know what they would do though. They'd actually sit there and try and figure it out because they're like this might be I know. Is this one of those situations where it's not is this real and they call their friends. I hear bro listen. Yeah. Come down here. She hasn't signed. It seems legit. It might be a good. This might be a deal here. Yeah. That's all that's all I'm saying. All I'm saying is speaking of science, did you see the sign that Justin pointed out the billboard?

What is it? You didn't see it? It's called squirt.org, squirt.org. Google that right now. I did. You did, it's a hook up app or something. Yeah, but it's weird though. It's like for-

For gay dudes, right? It's not just gay dudes. It's not just gay dudes. I think that I did. I got a dammit. I think the guys look like- It is, it's gay hookups and you know what's fucking- I knew it. God dammit. I think the guys look like... It is. It's gay hookups. And you know what's fucking stupid?

I knew it. You know what sucks is now, now it's forever saved in my fucking search because I look it up. It's a word. God from time. I was driving home and it was like this huge billboard. My girlfriend's gonna type in something that starts with an S. And it's like squirted up.

Gay hookups. I just thought that was, yeah, that was interesting. Oh, I see what's going on there. The name's great. I mean, it's going on there. The name's great. Yeah. I mean, it's marketable. It is marketable. Are we doing an intro here? Oh, yeah.

Yes. We should talk about. We should probably get to that. Let's talk about who we just interviewed. Badass, Tony Jeffries, and he came with his partner, Kevin Watson, who. Great dudes. Oh, man.

Started guys. Awesome fitness business called Box and Burn. Yeah. Start it. Start it, guys. Awesome fitness business called Box and Burn, Southern California. But the thing about these guys is that, so it's a boxing based workout in a class setting. It's actually done pretty well, and they monitor heart rate and do all that stuff. But their actual boxers, like Tony, was a 2008 bronze medalist in the Olympics. And one of the things that they talk about in this episode you're about to hear is how they make sure that the fundamentals are right top.

They're actually gonna teach something in a class setting. It's not just gonna be a bunch of, yeah, ain't this movements. Yeah, Tony also hosts a podcast called Box in Life. And he actually interviewed us on that podcast. You can actually find our awesome thick English accent. Yeah, he's a fucking great guy. Oh, he's a super champ too.

He's a bronze Olympic medalist. He's a bronze medalist. Yeah, that's. He was undefeated. He actually retired undefeated professionally. So he's a pretty cool guy. They also have a box in Bern Academy, right? This is where they're where you can get CEO credits

as a personal trainer if you're certified through. This is what I thought was one of the most interesting things for me, because I think if this was around when I was training clients, because I used to use hand pads, and I'll be the first to admit, I was very reluctant to do it for a long time,

because I didn't wanna be that asshole, right? Like I didn't wanna be the asshole who's like teaching where you are, by hitting stuff. I really, truly have no business teaching someone how to throw a punch because I think I kind of can or I've had some sort of training. You know, so I did it with clients for cardio purposes

but really if they had a certification where I was getting CEUs towards my NASM or all that. What you're gonna need, Daniel jumped on that. Yeah, I would have been all over that. Yeah, you have to get, if you are, if you're NASM certified, to keep container certification, you have to get certain. And are, if you're an ASM certified, to keep, to maintain your certification, you have to get certain.

And it wasn't just an ASM, a bunch of them recognized. Yeah. We said an ASM because most obviously, if it's an ASM recognized, it's most all other major certifications. And so you can get this certification, learn how to teach your clients, how to hold myths for them,

and do boxing drills with them. It's boxing, box, and then the letter N, burnacademy.com. And then they have one of their certifications happening It's Boxing Box and then the letter N, burnacademy.com. And then they have one of their certifications happening in Las Vegas on March 5th. It's the Las Vegas Academy and there's a discount code. It's Vegas 100.

It'll actually take $100 off to enroll for this certification program. So it's boxenburnacademy.com, use Vegas 100 as your code to get $100 off. And then lastly, you can find Tony Jeffries in Kevin Watson's Instagram page at boxenburn. B-O-X-N-B-U-R-N. And that's it.

So here we are interviewing Tony Jeffries and Kevin Watson from Boxenburn. Check it out. You know what it is? We're Americans. They think England's Europe. They're like, you're from London. I'm like, no, I'm from the North of England.

That's London. I'm like, no, people think the country in England is called London and I think Europe. Europe's like America. Europe's like California where it's not. So I mean, I've got no idea where that's. Or they'll come'll come up to me like oh you're from England. Do you know my friend? Like it's the size of a So let's let's get into this a little bit. Let's get into this. Let's do this So our boys from box and burner down here hanging out with us. Yeah, let's talk a little bit about the gym

So you guys first of all how did you guys meet? How did you and Kevin meet each other? So we met, I was a professional boxer, and when my hands were recovering, I was in Alia, stealing Alia, so I used to train here, and me, hands never recovered, I retired from boxing,

I applied for a job in a gym, and I went to a gym in Santa Monica where I Kevin ran the boxing program in there, and we kind of left that gym, started a boot camp on the beach in Santa Monica for donations. Wait a second, back up right now. It was a lot of shit.

There's a lot of shit there. I want to know, because you're an Olympic medalist, right? Bronze medal, right? 2008, 2008, isn't it? You go in, you meet a guy who's teaching boxing at a gym. Was there any like little posturing going on here at all? Was it love at first sight?

Did you have to whoop a zaz one time there? And then I'll say there's this huge respect. What happened right now? No, there was a lot. There was a few people teaching boxing in this gym, but Kevin was the only one that was doing it correctly. Oh right. Oh yeah.

And he was, he was, he was smashing it and people loved him. And then me and Kevin, we hit it off. We got on great. Right away. Yeah, Kevin we hit it off we got on great right away and yeah right away and then we met on Grindr as well it's like your boys did yeah and then we left we left the gym and we went down the bouquet down Santa Monica Beach and we've done a bouquet camp for three we were loving it we were loving teaching boxing and and Sean and we were passing about it and and Sean people what boxing is all about and we just grew, we exploded.

Yeah, I got, so I got a question for you on this because boxing is an incredible sport, a very technical sport. It's been called an art by many people, a science by other people. And you see a lot of gyms and I used to hate this, okay. And I hope I'm not offending anybody. Well, I don't really care if I am, because I'm sure I am. But I used to hate seeing trainers get the mitts out

and do boxing with people, and I'm not a professional, I'm not a great boxer by any means, but I know what boxing looks like when I see it. And I see these guys throw what I'm saying. You have no business holding mitts for some, why don't you just have them jump rope or run in circles because that's all they're doing

is they're trying to burn calories. Do you guys get irritated by that kind of stuff? Because I mean especially with your pedigree. Yeah, well we see that all the time and that's why we started with boxing burn and cut it. So it was like none of these trainers now, they know what the hell they're doing when they try to teach boxing. Let's teach the trainers. So Ty Bo is not a teacher. Yeah, exactly. And that's what it is. And it's normally when you go into a boxing class in a gym, it's normally one tree in a scream and a people, come on, punch the back hard,

punch the back faster, and it's bullshit, really. And we come away from that, we teach the real art of boxing in a fitness environment, you know? So people actually learn, they get to work out, but they also learn the proper technique, they learn how to box. Is the academy separate from the boxing burn, or is it actually in the box and burn?

How does the academy work? They're kind of me separate to box and burn. They're kind of me like I said It's where we teach trainers how to teach boxing. We put on like four or five events a year where we get like 30 40 people coming in and for a one-deer course and Yeah, when we teach them. It's great when we get lot of success from that, that's like a side mission. We use all the trade secrets we've learned over, we've probably taught over 10,000 people out of box now. And so all those trade secrets, we've kind of learned and gained over the last five,

six years that, you know, of training all these people, that's what we kind of show and lighten people with the Academy. Excellent. Yeah, it's a fantastic workout, but in my experience, when you have people who understand how to box teach it, it's a completely different experience.

People leave learning something, they're not just throwing their arms around, and so that's why I asked that question. Yeah, how do you start? So somebody has never, has no experience with boxing, and then you're going to throw them into a class setting. Like, how do you guys approach that? I know that would be a bit challenging.

Yeah, so we've come up with a system how it teaches them on how to box within, like, seven minutes. Obviously, they're not gonna be a career box in seven minutes. Okay, Doug, we're definitely doing a YouTube after this. Yes, yeah. How do box the seven minutes? We actually have mits, we have mits. Oh, you're up?

Yeah, yeah, yeah. Watch, I'll show you, I'll teach you more. We're gonna do a YouTube. So if you're listening to this, we will do a YouTube followed up with the boys. And you'll be very surprised, I've been boxed before, Doug. No. You'll be very surprised how good he looks

after seven minutes of work on with us. Oh, we're all doing it. I wanna do it. Yeah. I'm sure I'll make you look right. Well, I hope you've got coordination. That's probably gonna take more like nine to 12 minutes, at least for Sal, because he's not, he's not actually he's not actually, I wouldn't, I wouldn't say that.

I wouldn't say that before we do it because at the end of it, he's gonna give us a ranking. And we'll see who learn the best. I probably should have said anything. I'll speak too soon. So do you have, you obviously boxed professionally, you fought for a long time. Yeah. You have experienced coaching fighters as well. Yeah, I coached. of your fought for a long time. Yeah. You have experienced coaching fighters as well.

Yeah, I coached MMA. If I was Brendan Shaba, was he's had trainer for his last three fights in the UFC? Yeah, awesome. Yeah, and but before I started training him, I never really watched MMA or watched the UFC at all. And he came into the... Well, you were training him before you ever seen him?

Or did you? Yeah, no, before he came to me for a boxing session in the absolutely loved it. And when he came to me, he never had a trainer who was organized and he's come, he was a bit everywhere. So I was asking him, I was like, why have you not got a trainer who's telling you to do this, or I'll spoil here, or do this there? And he's like, well, I'll love it for you. And then I kind of went into that and then I start studying MMA and in the UFC and the heavyweight division, especially because that's what he was in and I've fell in love with MMA

Which is which is weird for a boxer to see that Yeah, there seems to be a rivalry. Yeah, there is between the two of us But I mean, I've I've been around boxing since I was 10 years old. I'm 31 now even though I look younger So I've been about boxing for years and I've sat there ringside for thousands and thousands of fights and it gets a bit boring, less as to your friend fighting for me. So now this MMA, I kind of love it, you know. So when I was training Brennan, it was a great opportunity for me to learn something new and I mean, he did all right with me.

I mean, I see that he won one out of three, he should have won two out of three But yeah, so that's my experience with with Emma Meef Fighters I trained Wanda Rose a couple of times as well. She came to the gym with her When she was thinking about leaving her trainer, she never left him. She she stopped with them She probably should have stuck with you, bro That was about two years So yeah, I mean that's my experience with them, but really, I don't wanna train fighters. If I'm training anyone, I wanna train trainers,

how to teach boxing, because now I'm spreading the boxing, the thousands of people, the adventuring, well, we can train 200 trainers that we've done last year, how to teach boxing, then 200 trainers can go and teach 100 people each and now we've spread in the boxing burn method to

Thousands of people around the world. I love you attitude about what got you said about boxing since you returned what got you in to Boxing to be young with yeah, well from a place called Sunland in the northeast of England and it's right next to London right? From Europe east of England and it's the landing right? Yeah it's landing. Well I'm from Europe. It is like I'm from Europe. And so my uncle was a professional boxer, he wasn't the best and I just got dragged to the gym when I was 10 years old and when I say a drug I mean drag to the gym. I wanted to play outside and be a little shit with the rest of my friends from the neighborhood and you're still a little shit with the rest of me friends from the neighborhood and you're still a little shit. So and then when I was 13 I was the champion of England

and schoolboy champion. I was like wow. And then I'm 14 I got picked a box for England. I was representing the career of four in New England. I was thinking wow I'm pretty great. Then 15 I won another title, 16th of the title. I'm captain in the England box in team which was one of the titles, 16 of the title. I'm captain in the England box in team, which was a massive achievement for someone where I'm from. And then obviously, I got put, when I was, now when I was 16, I got put on a eight year training program for the 2008 Olympics in the year 2000. So I went through them eight years of training in intense training. And then went to the Olympics and like we said, we've got a bronze medal. Well, let me, a lot of people don't realize. Let me back you up on this whole training,

because I'm always interested with someone at your level and also the fact that you're in a leadership position now or you're teaching trainers how to train others. You know, when you look back and you assess yourself, do you think like how much of this was genetics, hard work, the right coaching, what do you attribute a lot of your success to going through that? That's a great question.

And I think it comes down to a lot of things as well, a little bit of look. You know, you need to have a little bit of look. And when you're fighting the Olympics, you get a draw. Or before the fight, the Olympics get a draw, you can fight the champion in your first fight. And you'll be out and, you know, I don't know where you were. But I mean, obviously, the number one thing is hard work and dedication. You've got to be dedicated. Like, I'm 17, 18, 19 year old.

All my friends are out party and drinkin' in England. I'm on the road, running, put miles in and out of gym. Two or three times a day. So, it's a massive sacrifice. I can speak to this. I can. Tony works his ass off. Harder than a lot of people I've ever seen in my entire life, but he's not the most

coordinated person in the world. Take him out the basketball court. Any American sport, try to throw a football, I can't do it. Telling you right now, he worked his ass off to get to where he was. It's pretty inspiring to see. Yeah, you know, is it common to see fighters who are excellent at fighting, but be bad at other sport? I saw that quite a bit when I would grapple and whatever like these guys who were extremely talented at you know

judo or jizzi or boxing and then they go play another sport. I mean I'm not terrible. I mean I'm Might not be as good as you Why is it called football? I knew when you threw it Why is it called football? I don't even know when you threw it. You know what I mean? I agree with that. You know, a lot of people don't realize that England has a rich history in the sport

of fighting boxing. It goes back a very, very long time. And there's a culture of it. You know, I had a very close friend of mine who was from England. And he used to tell me, yeah, you know, we go out and he grew up in a rough neighborhood, but he'd say, yeah, we go out and drink and we get in fights and then we'd all drink afterwards

And I've heard that from more than one person. Yeah, I mean, it sounds about right. That's what I thought was what you do from where I'm from You have a fight you shake hands at the end of a drink with a person, you know But yeah, I mean ever since I learned a walk when I was two, three years old And my granddad was in a box and started pointing his hands trying to learn as boxing, you know So it's something that was kind of embedded in this. And I mean, it's been a really tough journey. I've had like four or five surgeries on my album, my eye, my hands, and I've took so many punches to the head,

took a lot of punishment. You know, I did some maths and I had a 106 fights in my career, 160 fights. Now, for each one of them fights, I sport 10 times, and each one of them spores, were six rounds. Each one of them rounds, I've got punched in the face seven times. The total number anywhere comes to over 50,000. So I've been punched in the head over 50,000 times.

Yeah, that's crazy. That's why I look at about 50. I'm 31. You know, you're still remembering. You're not that ugly though. For that many times. I'm going to say. But you know what's funny, I've done that maths.

I've done it on one of my podcasts and I come out out of the room when I were doing it and I was like, wow, I've been point that's got to affect me. Imagine like I would be a bit smaller obviously obviously if you've been punched in the head you'd be brilliant you gotta be smart so I come out of the out it was in the boxing gym and I and I've seen another form of fight then I went listen to me I had a home I told them 165 50 thousand times wow we went well I've had 265 fights and might say how many times I've been punched in the head I'm not going to name his name but he was in some was Now when do you think it's effective about all like your mind and all that you went nah, it's made me smarter

Funky now 100% is punchy So yeah, I mean all the punishment that it's done on my body and on my mind I wouldn't I wouldn't change it because if it wasn't for boxing I wouldn't be sitting with you beautiful gentleman right now. No, I mean. I think people have talked about fighting as being the purest of the most original, I'm saying,

the original sport, I mean, when you look at sports now, really, you look at football, you look at all these team sports and everybody gets behind their team. It's really an extension of what, the primal instinct to watch your tribe fight another tribe for resources. And so fighting is kind of, it's just that it's about as pure as it gets, especially when you're hitting each other. I mean, you're in the ring, it's you and the other guy and that's it, man. You know, it's one of us is going to win,

one of us is going to lose. We're going to hit each other. We're going to respect each other. Yeah. At the end of it, I mean, yeah, there's a lot, a lot of fighting and what they see about back to each other. Yeah. You know, at the end of it, I mean, yeah, there's a lot, a lot of fighting and what they see about mentally, it's mentally, it's, it's so tough, you know, you've got to be mentally strong, getting in a ring

and for thousands of people, scared of enough fight. Scary. It's, it's mad. I don't even know how it's legal, really. You know what I mean? It's, it's mad. You have enough fighting.

He's trying to hurt you. You trying to hurt him. So you've got to be, and you're following like these set rules, like, hey, we're gonna kill each other, but we're going to follow these rules. Right. Yeah. And now break them. And it's just, it's incredible.

What goes through your mind when you get ready to walk into a ring? I'm always fascinated with like the fighter's mentality. Yeah. Before I get into a fight, I've just done an Instagram post. And I spoke all about the mindset. Because you walk in the ring, your nerves have gone, your heart rates, your heart's beating fast. You're trying to keep calm, you're breathing and you're thinking, well this is me personally, I think everyone's different.

I'm thinking, I'm going to hurt this foot because if I don't hurt him, he's going to hurt me. But at the same time, you don't want to get hit. There's so much going through your mind and then you're thinking about pleasing the crowd or not pleasing the crowd or making sure sure you promote us happy with your performance, because if you're not happy, then my fights won TV. So I was like, if I don't fight well, the TV,

and that won't drop me, or whatever, you know. So there's a luck going through your mind, but really when the bell rings, all I'm thinking about is hitting him hard and not getting hit. Well, I have a boxing question for you. I trained a gentleman years ago who, at the time, he's a lot older now, but back when I trained, he was 75 or 76 years old, much older gentleman, but he boxed in his youth,

quite a bit. Right. He had a full-time job, but he also boxed for a long time. And old Irish guy. And I'll never forget, 75 years old, one session, and he was telling me all these stories about, I loved hearing his stories about his matches. And this, of course, is back in the day when, for a referee to declare someone a winner, you had to either be dead or completely knocked out.

Like, they didn't stop. They were in an uncle. So they were just, it was brutal, right? And I'll never forget forget we were talking about boxing He was he was kind of coaching me because I was asking the questions and he just hit me in the shoulder It is a this is a 75 76 year old man and I couldn't believe and he was fucking around It wasn't like you right the just the weight of his hand hitting me in the arm and I told him I said holy shit Man, I said you could easily knock me out and he said to me

He said the last thing to leave a boxers his power or how horror has strength a hardy. It's is that true That is true. I mean I think the first thing that goes is your time and and then you speed but the last thing that goes If I don't think it ever goes is your power did you ever say that video on Facebook that went viral about The old guy looked in the 70s or 80s and he was born with some young kids. I saw that I can say anything you get stronger I think your power probably gets the old man's strength I think that is very so we talk about we talk about this We and it's we attribute that to central nervous system Yes, and just living in your body. Yeah, you're so connected to every little muscle in your body

And you've done this so many times repetitive or there's actually huge benefit to that You know, especially in something like boxing, right? So then when you get the technique down and learn to breathe and relax, I mean, the power of the power will never really go. Wow. What about the ability to take a punch? Is this something that is genetic or can you learn how to move with a punch and how to take a punch?

Because you see like this fighters that just don't seem as you've got the head made out of cement. Yeah. I don't think you can never, you can get trained to take a punch. What's funny and I tell people is, you actually get used to getting punched in the face. Like, if I pull a glove on now and I hit you like this hard, you're like, oh fuck, I felt that. If you didn't, me, I wouldn't fail it.

Not that my face goes numb, but you get used to it, which is weird. But when you were talking about getting, you hear the phrase, glass chin all the time, right? I mean, there's no training in your chin. I really do think once you've been knocked out once or twice, locally, I never got knocked out of my life, but I think your durability goes and you start getting knocked out, no easy. It's just like football players. You see that, once you have one cushion, they become more more frequent. Wow. What. Wow. What were you known for as a boxer? I was like a box fighter, which is like,

I don't punch really hard, and I try to blow me on to them, but I don't punch really hard, but I will move me feet as well. So I think a footwork is the best defensive of boxer, so that was my thing, really. It's a scary thing to see this guy, or anybody, any boxer that's size and has the speed and the footwork that they have with the power.

It's terrifying. Well, let's talk about that for a second, because for the layman when you watch boxing, you don't notice footwork. It doesn't register on the punches. Yeah. How important is football? What does that contribute to your ability or boxing?

I'd say it's everything. If you don't have your feet, then you don't, nothing else is there. I mean, I think it's probably the thing which is, yeah, it's the same with most sports, like in football, if you were to go hit somebody, you'd be a lot stronger if you're grounded and low. It's the same thing in boxing, I think it's very much,

you know, everything. Like people thought my Tyson was just, if you pointed you a knock shot, no one really thinks about my Tyson's footwork. It was amazing. If you ever watch your Mike Tyson was just a, if he punches you, he knocked you out. No one really thinks about Mike Tyson's footwork. It was amazing. If you ever watch your Mike Tyson fight, but watch his feet, watch how fast he's feet are, watch how he plants them, when he throws the punches.

That's what my client told me, the 75-year-old, we were talking about Mike Tyson, and that's exactly what he told me. Exactly, he said, Salis, that the reason why Tyson was so effective was his footwork, he could throw a hard punch from also any angle because he knew how to place his feet so well. He said about his one weakness,

and I would love your opinion on this, was that he didn't have good balance, I guess, going backwards, and I think when he boxed Buster Douglas, Buster Douglas kept double and tripling his jab, pushing him back, and he wasn't able to get this. Yeah, I mean, it was hard from the box in the back foot, but like, there was just no style. Yeah, there wasn't very many fighters who could put Mike tight

Would you want to try doing that? No, you know it. I'm glad we went this direction because I actually love when we get someone with your knowledge Which also I think it's got to be annoying is it annoying for you to sit and watch a boxing match or a fight with guys that don't know shit about fighting yelling at the When you're when you're venues You get advice knock them out no shit. I'm trying to do I remember here and I'm in the ring fighting. It's like, cool, Tony knock him out, knock him out, hit him, hit him. What, what, what, what, what, what? It's a guy, yeah, let's go.

So, you know, let's go through some fighters that are currently fighting right now, like the Mayweathers and like, what are you, what's your, like, who, who impresses you and what, what, what's something that maybe the average person doesn't really know about some of these fighters that you have? There's a guy called Triple G, have you heard of him? I have heard of him. Yeah. He's a beast called Triple G. Have you heard of him? I have heard of him. Yeah. He's a beast.

He's from Kazakhstan. And he's not one everyone owned. I think he's got the record for the most knockouts in the middle of the video. Wow. He's smashing everyone. And then we could second of knockouts of any weight division. Really? Yeah.

He's a beast and not very many people have heard of him. If he was marked, well, if you got a mouth like me, whether that's why, if me whether it wasn't flashy and he wasn't mouthy, it would be unheard of. He wouldn't be a gazillionaire like he is now, but because he's got that mouth and he can talk and he can sell a shit out of fight, that's why he's so successful. Same as Muhammad Ali.

That's how Muhammad Ali was probably one of the first fighters to do that, right? Yeah. I mean, as a matter of fact, again, my old client, he used to talk about these stories all the time and tell me listen you know alie especially at that time especially if you were an african african american fighter you came in you showed up your polite thank you very much and if i were ever i think jack johnson was flashy uh... but he was he

he got a lot of trouble for that they in those times my mom here comes mahamid alie acting like you know's reading poems, he's acting crazy, and he intimidated a lot of his opponents. They don't know what was going on. There's that famous picture of him knocking down what's his name. Sonny Liston. And Sonny Liston was quoted as saying,

I'm not afraid of any man except for a crazy man. Right. So it's very effective. So I mean, with that mark, and if Muhammad Ali wasn't like that, it would be just like more heavyweightights not very well heard of but like with Triple G he's fine. He's not marketable

But he's fighting's marketable because he's not gonna everyone else so people want to see him cost that if he had a bit of a mouth As well, he would be like a household name everyone usually all heard of him You know what he's if on for me He's he's one of the best fighters around now and that comes down to his amateur days when he was at amateur He must have 200 300 fights But no one really knows him because he's from Kazakhstan. So some small promoter has went to there and found him like this guy can fight Let's bring him to America and try and walk around and now now he's smashing it Wow, what about throughout all boxing? Who are some of the some of the ones that are just stand out to you like to look up to or my favorite one is Roy

Jones Jr. Remember Roy Jones. I didn't even fun to watch. Oh, he was the best to watch. Great, really. He's still fighting now though. It's like me and you should have retired like 10 year ago or whatever it was but he's killing these legacy now by keep fighting and keep getting after tarver right after that tarver era.

Yeah, right. Yeah, yeah, he was he was amazing. I don't know if you've heard of Prince that tarver era. Yeah, right, yeah. Yeah, man. He was amazing. I don't know if you've heard of Prince Nazim Hamid. Yeah, yeah, you have. Absolutely. I mean, you English listeners all know who he is. He was so, and it's he was flashy. Very.

The same big mouth, and he could pop my rope as well. What about the different styles of boxing? You know, you have like, you know, the Mexican fighters, and then the English fighters, and I've got, is there truth to the Russian fighters? Do they, are there different camps where they train differently? Or you could tell like, oh, I can tell

what, where you've been training. Yeah, I mean, someone told us before, I don't know if it's true about a Mexican's called Haud schools. Yeah. Like ridiculous punches. Well, then they say Triple G is a Mexican style fighter. He trains with the, what's his trainer's name,

the Mexican guy. Yeah, Ible Sanchez. Ible Sanchez, yeah. And yeah, Chavez had that reputation. I think that's probably the one who started that, right? Rock, rock, rock, rock, rock. Oh, school, I remember I was training for a professional fight in the Mexican national team

coming in the Chameans and I spoiled with a light heavyweight on four rounds with him. I was hitting him with everything and he was coming forward. I was like, this is for 80, then the heavyweight got in and I was hitting him with anything, but I was getting tired, and these folks were just coming,

and I'm coming, and I'm coming, and then I ended up getting me head punched him for the last two rounds, because I was not let. You said the same about the Russian Far East and European style as well. Them's the same, non-stop day, I can take a punch,

and this triple G will talk about as well, absolutely based, and I think more Eastern Europeans is gonna be coming under the professional boxing scene. The same thing. Ruslan provided the cuff has been to the more, is y'all should watch the, the provided the cuff, Bradley, you've watched that fight.

Yeah, yeah. It is a scary fight to watch, but it's amazing. So after that fight as well, I think Tim Barley, he's brainwas bleeding, he went in a recoma, right? Is that what he's been the same? No, he's not being the same thing. It's so dangerous, you know, it's so dangerous. I mean these styles where the Mexicans get punched in the air all the time.

Now, not until I've retired from boxing, I realize just how dangerous boxing is and you only get one mind. So, this is funny, so I told you I've been punched in the face over 50,000 times. I started thinking, because I did get forgetful, I slum, a good bit of forgetful losing stuff and shit and being laksa daisy. And I was getting worried about it and I was telling me wife, me wife's an emergency room nurse. And she was like, oh, well, maybe you should get checked out. And then I've got a friend, Adley Harrison, who was a limbic champion, I told him about it and says, the, the view of adding problems like this, he says, go to this Cleveland clinic in Vegas,

to do all of brain studies for boxes and stuff. so I went to Vegas and got a brain scan done these tests where you're sitting on a computer and You've got to remember no more stuff put on the screen and tag them down and it was balanced tests And it was pretty scary and then after I got the results and the results came back I was normal for a 31 year old this was recent and Then the dog recall as he says, we found something on your brain. Everyone's brain, you might know this, is attached to the skull by a thing, a membrane, right? He says, your membrane's got a really big split in it.

And I was like, shit. And that was through a boxing, because when you get punched in the head, your brain rows in your skull and with the rattle, it's ripped this membrane. He said, there's nothing, no evidence that shows that it affects your everyday life. But like 50% of boxes that we test have had this problem with the membranes. And are there any blood brain barriers?

No, no, that's just, yeah, that's something different, but that's fascinating, but they don't know of that. Yeah, the door and door, but otherwise your performance was, it was alright, yeah, but it was scary, it's scary, You know that you've got a rip on your brain. That sounds like it. That can't be good for you. You know what they're finding now. They're finding now cannabinoids. Cannabinoids are the molecules found in marijuana. Do a tremendous job of preventing, you know, brain damage, or preventing, hemorrhaging, preventing, you know. Give a try.

You won't ever, he will never be. No, no, no, no, no. And there's a big push to use it now to allow NFL players to use it because they're finding that through the repetitive, you know, slamming on the skull or whatever, that under the influence of cannabinoids or cannabinoids after reduces inflammation,

reduces that runaway inflammation that then later on turn into things. They're finding that it stops things or prevents things like Alzheimer's or other degenerative disorder. So, and it could be any cannabinoids, CBD being one of them. And the second thing is our ketones,

ketones which your body produces when you eat a ketogenic diet or you can supplement with ketones nowadays, they sell them. And they find that the brain just operates better and heals better under ketones. So something to go into, I've told a few of my friends who are fighters and... Yeah, I'm not gonna stop moving, Paul. Yeah.

So I want you to take us back to when you mention you guys training on the beach. This interests me and I'm really interested and fascinated with your business model and what drove you that direction. Because about four years ago, my buddy, Brennan Abedagio, give me a call and wanted me to help him start up his orange theory.

And when I looked at it, I was like, man, this is really smart. It's a smart business model. Been in fitness for a long time. I kind of saw the direction. I knew that this one-on-one training was getting really expensive. And a lot of the average people couldn't afford it. And the economy that we were going. And but yet people knew they needed help and guidance.

And so the smaller classes or private type gyms were on the rise. And I thought it was brilliant with the way they incorporated the heart rate monitor. So what led you guys to that? And how long were you doing the free thing on the beach? Like what did that look like? I mean, like.

What led us to us? Well, initially, again, before Tony came to the Southern Gym, they had some success with their boxing program. I came in, and then Tony came in, we really started to get more numbers, get more people there, and initially, we only had two stations. We were doing heavy bags and mits, and because there were more people, we had to find a way to allow more people in the door, so we added a third station, which was just a strength conditioning station. So we did that and it all worked out. It yielded great results. People loved it. How many years ago was this? This was about a little over

six years ago. We were around a few five, five, five, yeah. Between five and six years ago. Yeah. And you know, it was just people loved it. It just people really attracted to it and they kept coming back. And we knew we were onto something. And we've made fine tunings here and there as we've gone. Obviously, as we've grown, classes got bigger and more people have come. So, you know, just, I don't know, I mean.

Well, tell me about that. What are some of the learning curves that you went through? Because you guys really have created something. I mean, it's not something. Even though you have similar type of model, you mentioned that we've emulated some of the things that they're doing, but you guys have really created something that no one else has really done. I'm fascinated with that. I'm also interested with the evolution of that. You went from working for a company where you had one or two three stations, you're like, oh shit, there's a business here.

Yeah. And you take it out to a beach where you have more flexibility, it sounds like. And you could create what you want to create because it's yours. When we went to the beach, we were on there doing, like I said, donations only, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but, but you know Mickey Rock. He was supposed to be investing in the gym. So when he, he was out of town for a movie, me and Kev was searching the streets of Elliott for a facility. We found one, we invested that all of our money into the gym when Mickey was supposed to be come back, he was supposed to be

given us a hundred grand. That's what the deal was to invest because our book can't blow up. And then he came back and we never agreed on some of the terms that he wanted to change so he was out He was out so that was the best thing that happened It was no it was just two of us rather than three of us well So so you guys had counted on that extra hundred thousand dollars. What did you do at that point? Well, we did we did we invested everything Yeah, but by this point when he got back from the movie It was like month two we broke're like we don't need that

We don't need that there was no initial investment. I mean, yes There was to to sign the lease and they get in the door get the keys We paid first month and second month to rent to get in but aside from that we were an empty warehouse And we just we just kind of we literally just and reinvested money as we grew So what inspired that model I mean, we're did you guys look at like CrossFit's go, oh, this is smart. Did you look at Orange series with that? I don't know if Orange series around yet at that point in L.A. No, yeah, but they weren't yeah, they weren't floored. It's still man came over yet. We kind of just created and it was people

Wall over there and people keep going back since we started day one we've changed Quite a bit, you know as you evolve But now like the model the business model that we've changed quite a bit, you know, as you evolve. But now, like, the model, the business model that we've got now, I mean, the class model we've got now is fantastic people, look, we got the point where we were having like 60, 70, nearly 80 people, showing up for a class, well, like shit, we can't even, we can't put these people in there.

So we had a couple of classes, so we've knocked all our back, and now keeping the quality high with 30 people in the class. And we've got, like I said before, the podcast, we've got Wheelist at 20 people on a night comment for the facility, which for us is amazing, because in LA, there's a gym on every single corner. It is, so for them to come to us,

and be on Wheelist and stuff, I mean, it's great. So if you're successful in LA, if you open up several in the LA area and they're successful, you could probably be successful in almost any metropolitan area. So you open up, you open up, you get your lease too much, you guys are starting to break even already. How many classes a week are you holding right now at that point? Probably 12, 12, around 12. Yeah, one of the top 10. Was it just you two guys teaching you about this point?

That and we had Glenn as well. Yeah, we had one more guy teaching and then, yeah. And then the classes started a busier word of mouth. Yelp was massive for us and we blew up. And then within 18 months, like I said, we have not many people coming. I was like, what we're going to do? Let's open another location.

So we opened our second location in Brentwood. If you're familiar with Brentwood, it's a nice area. And now we've got a list on that one as well, you know? So it's like, our plan is to open the third location, but at the same time, we've got this Boxing Burn Academy, but we both really love and do and where we teach in the trainers, the education program, but that's really took off

and people's flying around a lot of cumbersome. So now how does that work? So someone takes your, they go to your boxing burden academy, they learn your techniques, the way that they put the structure to class together, the classes together, is that what they do? No, we learn them how to teach boxing, how to hold the mitts, how to teach someone like Doug who comes to,

who comes to, for a training, teach them how to box and then, and then hold the mitts and push them on the heavy bag and do a boxing specific-ups and wrap hands. That's what I think. We have lots of success for it. Yeah, we're really trying to kind of reach out to those trainers that, you know, because every client these days, now they want to be involved, they want to do boxing, they want to do kickboxing something. And like you mentioned earlier, you see a lot of trainers at gyms looking just down right full list trying to hold the mitts. So we're trying to cater to those people to fill that niche a little bit and really help them not look full list, not how to train their clients not to get injured and

an effective and safe. So this is for personal training clients. Now what about if someone wants to start teaching classes, if you thought about doing certifications where they can take that and how you have? Yeah, so we've done the level one, which is the basics of boxing. We've done the level two, which is more advanced boxing midwork. And then we look at the level three, which is going to be boxing specific, starting the conditioning work, and then talking about the business side of things, running classes, and that's what I think.

We're going to build a whole school out of it. You got two, one, two, two, two, three, and you got three, one, three, which is, but also, I think we wanna use the academy in the whole curriculum as a way to kind of, we'll leverage that a little bit when we decide to grow even further. So if we, if there's gonna be, we'll franchise a box and burn a New York.

All everybody that's gonna work for that gym has to come to us, do all of that curriculum, go through all of that. Yeah, yeah, yeah. So it's very smart. Just what, what 24-hour finish you should do? What's the, that pump workout, right? The guy that had that, like, is a license,

like you'd come in and he, body pump, yeah. Something like that. I just see, like, a way for you to, like, be able to license the class and the curriculum and all that, and then it just influenced all these jobs. So franchising is in the future then. Franchising or licensing maybe.

We get asked all the time. Don't worry about people around the world. Istanbul, India even, England, we get Dublin, Ireland. We get asked all the time about franchise and boat we're not ready. We don't want to franchise to make a quick book. Right. We want to be ready. And we want to keep the quality in the box and we're on high and I can you know

I here's my guess as to why because you're both you're both actual boxers Right, you know, I'm saying so you know you have pride in what you're doing versus you know Hey, I'm gonna go into fit fitness and open a boxing gym And then I'll just franchise the hell I like you have pride behind Yeah, it's got to be right just like I was surf because you know it's got to be right and one great thing about our Surfing Cuisine course that we get in is we get in people telling us that the it's got to be right. And one great thing about our surf, because you know what I mean, so it's giving them another tool in their arsenal to work out when they're doing personal training. So open more doors and they can train, they can cater to more people now, because again, most

just about any client these days wants to supplement their cardio or their resistance training with some sort of strength. Oh, I would have loved to have had this. I mean, being a trainer who, you know, I have all the NASM certifications pretty much most of the main ones and always had to keep the CEOs. And so in the fact that you guys are actual CEOs with them, I mean that in itself would have been

a no-brainer for me like, oh,, and I love holding mits for my clients. I would much rather be trained by a professional who teaches me plus kit my CEU. So it's kind of a no-brainer if you are a trainer and you have to do your continuing education units to end you want to hold mits. I mean, you should learn how to do it the right way. I think that's awesome. Now, the two of you, I always love asking business partners, you know, how do you guys compliment each other?

Like, what are your strengths? What are your strengths? What do you suck at? What's he suck at? What do you guys... I wonder if you guys have the same question. Yeah. We're kind of like chalk and cheese.

You're kind of like, what do you say? Chocolate and cheese? No, chalk and cheese. Oh, this isn't an English expression. This isn't an English expression. We're kind of different in a lot of ways. We clash a little bit like this, you know, on certain things.

But Kev's got a degree in business. I've got business experience, but more like street knowledge and street wise with that sort of stuff. Kev's very organized and very patient, where I'm a hundred mile an hour an hour. If it was for me, what would I have five gyms doing? Probably not very well now, you know, but Kev, he's put the brakes on that and he's like, no, we need to get this system

in place, this system in place, this system in place, which is great, you know, we compliment each other very well. We're really doing. That's right, it's good. I think to go back before that, we get to see you through NASA, but we also get ACE and IFFA, or ISF. Yeah, IFFA and ISF as well. Nice. But yeah, I think we both have athletic backgrounds. I didn't start boxing until college.

I have more of a traditional basketball, baseball football background background and in college I went to University Kentucky from Kentucky and I had a privilege of working with the basketball program there under the strength coach of Todd Forcer He's the strength coach for the trailblazers now So he kind of mentored me into the training world. I'd spent my whole life in the gym, but You know, he really taught me, you know the science of it and philosophies and theories and stuff. So we have that athletic and training background, but yeah, I mean, he doesn't give himself enough credit. He really does have a lot of, he's very business savvy. He may not have a degree in finance, but he's very business savvy. He has a lot of great ideas, great at marketing, social media, all the online presence stuff.

He's incredible at it. Without that, we want to be where we are. At University of Kentucky, I got degree in finance and business management and then a master's in sports administration and coaching. We all kind of put all of those pieces together and it's yielded great results. We do balance each other out. There is we there are there is a lot of friction It is a marriage. I mean it's it is that and but at the end of the day We have to know how to communicate and speak our minds to each other and reach some sort of common ground that common ground

Is usually a balance between what each of us is thinking and usually is the best decision. That's cool. Do you boys get into it? Oh absolutely. Yeah, absolutely. Who's the cook? Who's the fucking mother of the moon? That's the problem. We're all about the cook.

We're all about the cooking. I'm probably the different way to work out with all of us. Probably Doug would probably be the best one to answer. Who's the biggest pain in the ass that I've lost? Doug's also very political. He's like, I've seen out of this. Yeah. He's a task master. Yeah. It was a dog's also very political I'm saying out of this I you know I think the

What I found what other partners in the past have had other businesses and What I found the success that we've had working together really comes down to our ego or I should say lack of ego I mean we're all very confident very very confident in our ideas very confident what we do But when we get down to it, we argue or debate something and it gets heated at the end of the conversation. It's always what's best. Somebody, somebody, one of us will decide or whatever will decide, hey, your idea is better,

let's go with, or I still disagree, but you know what, let's go with your idea because I just want what's best for the business. So I think what gets in the way of a lot of partnerships is that ego. It's got me. One of them has to, they both have to be right. Right. At the end of the day, that's what, that's what, that's what,

you think it's easy. Close is three is then two is. Well, there's four of us because Doug is definitely, and we're a four, we're a perfect four way split. And out of all, each of us have definitely different strengths. I mean, we all, we reckon, that's it. We recognize them. Yeah, I know what these guys are good at,

and I know what I'm good at, and they know what I'm good at, and we just work with that. Which I think, I think, like, let's, I mean, and I was gonna dive into it, and we can in just a minute, the social media aspect, and being guys in their 30s, because I always like talking to guys that are 30 plus, that are having to deal with this generation

coming up, bullshit. So, you know, you'll take each one of us, and, you know, like you guys have different and like you guys have different backgrounds, each of us have different backgrounds. Justin's actually the only one in here with his bachelors in business or, excuse me, Kenis. Kenis, Sal and I didn't finish our degrees, so we don't even have a formal education, but each of us have kind of specialties and expertise or things that we have strengths.

And so maybe like I'm talking about something that might be in my strength, these guys are arguing debating, typically if it's something that I'm strong and they might back off a little bit and allow me to take a little bit of lead, even if they are debating. And the same thing goes for them. I'm not going to say, even though if I have a brilliant idea on how we're going to shoot this next footage or how we're going to do a green screen shot or sales and marketing thing, well, I might be yelling and debating my argument, but at the end of the day, I'm on how we're gonna shoot this next footage or how we're gonna do a green screen shot or sales and marketing thing. Well, I might be yelling and debating my argument,

but at the end of the day, I'm gonna let Doug probably have the final say because that is his expertise. Even, and the way he is is, he'll listen to all of us and take all that information. And I feel like we can trust him to come up with the best idea from there. So it's actually really,

we call him the cat herder. Yeah, because it's constantly trying to hurt three cats, you know, it's pretty magical how it all works. And over the milk. But I actually wanted to ask you guys, because you're both in your 30s, right? You guys are 30 plus. What has it been like for you guys

with the whole social media thing? What's that like for you? And do you feel like you're still learning that? Are you really good at that? Do you think that there's areas you need to improve? What's been your assessment as entrepreneurs and this generation now of building a business? I love social media.

I've been on social media since the my space days and assuming that I've put a lot of time into educating myself on that and now social media for business is fantastic. You have to. It's the bet. You've got to, yeah, you've got to. And I think we get in a lot of people coming to us, the gym and the academy through social media, through the Instagrams and not so much Facebook, but yeah, I mean, it's really blew up and it's really helped the business by being on there and being consistent on there and posting the right things.

It's massive for us. The thing about social media that was difficult for me initially was that you got to be on there. You got to constantly be on there. It was very different from any of those. It's literally another job. It is. And you're married. You have your children. Yeah, too children.

So how is that having to be on there? Because today you shut it off after a certain time. Yeah, too, children. So, how is that, you know, having to be on there, you know, because today you shut it off after a certain time? Yeah, because I find that very challenging. It's hard. Last night was the first night that I'm starting this new thing where I'm switching me for, if I'm 7pm and I want to leave it off until the next morning at 7pm, so I'm going to work 12 hours a day at 7pm or 7pm and switch it off and trying, because you've got kids, right?

Yeah. So, it's hard because you get focused and switch off from work, especially when you're on that social media all the time. That was one of the biggest struggles I had personally was switching off at night. So last year I was on the drink all the time because I'm gonna bottle a wine a night, was great because I'd calm down.

I'd calm down, I'd switch off, I'd just give me wife all the lovely time that she deserves. Yeah. And that's where the cannabis comes to play. down, I'd switch off, I'd just give me wife all the lovely time I've actually deserved. And that's where the cannabis comes to play. You're right with me on my mind. I like his influence. Switch that out.

You're good. So, switching off, and that is the toughest part, especially with social media, because it's non-stop, especially if you've got your notifications turned on on your phone, which I've turned all mine off, all of them off, because that message you wrote, you know, your phone and flash, like I've just seen yours flashing, all of them off. Because that message you wrote, you know, your phone and flashlight, I've just seen yours flashing there. You look like it looks like it. But yeah, I mean social media though, it's massive, it's great.

It's great for meeting new people, great for network and then, yeah, we love it. Well, you seem to be, I have a unique combination of qualities that you don't see a lot in fighters because you see a lot of boxers, or fighters do well in their sport. A lot of them don't do well, but a lot of them do well in their sport. And they don't know where to go from there. Right.

It's horrible, it's horrible, it's almost, it's almost like, you know. She does not just box, you know they're gonna be sp, I feel that's very common. But you see it a lot with boxers like they'll stop, or they'll keep going because they don't know what else to do.

Like lose your identity. And they keep fighting past the point where they should and they're doing a lot of damage to themselves or they'll stop and then they'll go bankrupt or they'll try and open a bar or they don't know quite to do. You seem like you got the business mind, charismatic and you enjoy talking and working with people which is you don't see too common kind of combination with that. Right. No, that's a great thing to see it because you see all the time that boxes, I

got to start a box one, I was 10 years old, I was 20, 27. What's a person going to do when they've put that much time and energy into the boxing career? And then you see boxes go work on building sites, doing stupid shit, and I never left school with any qualifications, any education. My education was boxing. So why not use that education in making a living out of it? And it's very rare that boxes do that, but I mean, I mean, I live here in a work on with Kevin and we've created something great, but I'm using

that education for that. And I'm another, I think I'm on Reprin well because I was the only one out of the boxes up the the the Limmians who went in the limits and earned some decent money from boxing. Every time I had two fights I'd buy a house. Now I've got five houses in England that's got ten and saying and I make a money each month you know. Other boxes that don't pay the taxes the end of quitting boxing I see a 27 and they've got nothing they might have a few underground in the bank but that soon goes down and the tax man Box and I see a 27. And they've got nothing, they might have a few underground in the bank, but that soon goes down in the tax mount comers and gets all of them, they've got a big tax bill,

and that happens all the time. It's hard to see. So I think I'm pretty smart in that way as a business man. The other thing too is that because you're still in it, it keeps you healthy and keeps you fit, because you see a lot of these fighters, and this is coming from a trainer perspective. I've worked with X high level athletes quite a few times.

Somebody who comes, they were Division I, football player, wrestler, or whatever, and now it's 10 years later. And they all have such a tough time maintaining their fitness and health because what they knew was so intense and so focused that after they got out of it, first of all they developed horrible eating habits because they were doing so much exercise before they get eat whatever they wanted, someone had to eat whatever they wanted so they could just keep weight on. But now they're done with that, all they know is tons of intensity, all they know is

training at the super high level, so to them it was all or nothing, now that they're done, they just let themselves go. And you see that a lot with boxers, they start boxing for five years and they're holy shit, you put on 60 pounds, it's not uncommon. Yeah, and I'm 60 pound heavy and that's not 60 pound, 40 pound heavy, now that I was from the last fight, which I dieted on a diet since I was 14 years old until I was 27. Yeah, because you're in bad, by no means what I consider you overweight at all, you look fit. Yeah, I mean, I look better than I was 27. Yeah, because you're about to know by no means what I consider you overweight at all. You look fit. Yeah. Yeah. I mean, I look better than I really. But, but, but, but not, eh. So when you stop boxing, and it's like, wow, I don't have to

be a diet anymore. You kind of eat twice as much as you would. Initially, no, I've calmed that down and I'm, and I'm much better. Did you find that rebound afterwards? Like, oh, here I can do without, I can eat all the food. Well, when I retired from boxing, I was under-feated in 10 professional fights, after the Olympics, I turned pro under-feated in 10 pro fights. And I retired, see, I've got scores on my hands, I retired. I had surgery on my hands, and I had no plan B.

Because, like I said, I had no education. I had nothing all I knew was boxing. So I got fat, and I got depressed, and I start drinking more, and it was a really, really, rough time for us, what really was. How did you get out of that? Great family, my wife was amazing. So you guys have been together for a long time? Yeah, we've been together for a long time.

Great business partner. Yeah, that's true though, that's true because I met Kevin and then we started our own thing and my mind was occupied then, you know, when you, you've got it, if you're feeling down, you've got to do something about it, which I've done something about it. I could feel sorry for myself and sit at home, you know, means were fucked. I should be fighting for it. Well, I know I should be earning this and doing that. But no, I got out. I was in that horrible place for a little bit. I got out of that place and now I'll put on an energy and it's something else. Strong mind. They talk a lot about the warrior,

you know, and fighters in particular. And that you're just, some people say you're born that way, you're a born warrior, born a fighter. And the toughest fight to fight after that is getting older. Because now you're no longer like, what are you now? I mean, I mean, I love old school boxing. I watch lots of classic fights and you hear these guys talk about it afterwards and say, yeah, you know, I loved old school boxing. I watched lots of classic fights and you hear these guys talk about it afterwards

and say, yeah, you know, once you're not a fighter, like what am I? Did you have any, any identity? Yeah. Well, even now, the toughest thing now being retarded being retired for four or five years now is them, the highs, because when you're out of a high in boxing, it's not a normal high, it's,, it's through the roof. You're right up there.

Right. You just conquered a man. You just want a title. Like I can imagine what that feels like. You're ultimate testosterone rush. It is. You're finding in front of thousands of people, thousands of people on TV watching you and you get your hand raised and you're on top of the world and everyone's come up here offering you free shit and you get an invited of places, getting paid to open restaurants, open shops and all that. So you're in the public eye all the time, people's loving you.

And then when that all ends, it's like shit. You kind of try, you're trying the cheese that high again. And you've got to really try hard to realize that you're never going to, like being on a Olympic podium, you know what beats that I've had two kids. People see the kids are the best the best time of your life. It's not. Being on the Olympic pool. I'm glad some of the fuck you're real on here. I love my kids but come on standing up on a Olympic podium.

I'm telling you, I'm telling you. You know, so how do you find that high again? Apart from taking heroin, which I'm never gonna do That's a real that's a real that's a real issue. I mean, that's a major major issue You peak you know, especially with someone like you who found success very young Yeah, and your whole you like you like that's like it reminds me of those stories You we hear this a lot of like your actors and actresses that like became actors and actresses as kids.

And they were like super famous as kids and then where are they now? And they're all fucked up on drugs and a mess and they're like, because it is, they were. It's fine to search for a high-end thing. Yeah, right. And they couldn't, they can't reach it anymore with that, they hit that peak at 10 years old.

You know, I deal with what it's like. So that's it. Yeah, the wherewithal, I think, to take that competitive edge and to change it and focus it in a new channel, which is business rather than, I mean, he's still incredibly competitive as in my, but, you know, I never was a limpium, I mean, but, you know, he's able to take all that energy that he would focus in his competitiveness and channel it to something different, which in a healthy way, which most people who are athletes can.

Now that's a great point. Now because of that, because I think that's so true, do you find that there's width comes with that competitive mentality, which I believe a lot of us have here? Do you find that there's things that go off in your head that I gotta be careful of? I can't let my competitive nature drive me crazy or define who I am.

Like, do you find that there's being older, wiser, gone through all that, knowing that, because I always say this, right, I truly believe this, that your greatest strength is always your greatest weakness too. So, you know, let's just take that example, like being super competitive, because I think I'm very similar to that,

that I have this total competitive thing and that's what drives me in success, but it also, because I think I'm very similar to that, that I had this total competitive thing, and that's what drives me in success, but it also, because we get me in trouble, because I'm so highly competitive that I tend to run into these things. You catch that with you. Yeah, well, I think that's kind of why it's hard to switch off our night,

because with business, I mean, I wanna say we are the best box and fitness players in the world, but I really, I want that more than anything, you know? That's why I'm, from when I go to say we are the best box and fitness place in the world, but I really want that more than anything, you know, and that's why I'm, from when I go to sleep at night, or when I wake up at a morning, or I'm thinking about a business,

I can't switch me mind off, because I'm just thinking about, oh, this is a good idea, we should do this, we should need to change this, which I'm sure someone uses it. Oh my god, we can identify that, right? And that for me is the holost thing. Yeah, right. Other best athletes in the world, and whatever their sport is, whether it's Kobe

Brian or Peyton Manning or whoever, they just have that competitiveness and they don't know how to show it off, but it's who can really kind of turn that and channel it to something else. No, absolutely. And then, and then for C though, see, with that comes pitfalls and come challenges and drawbacks. Like I said, greatest strength, greatest weakness. It's also going to be some of the things that get you in trouble.

And so learning how to turn it on Michael Jackson Michael Jackson Michael Jordan and gambling or going out to golf or playing cards, whatever it is, he wants to win. And he takes it personal if he doesn't win. Right. I find I find it extremely, you know, before I had kids, you know, it was it wasn't a problem. I could just work 24 hours a day and go crazy and just didn't matter, right? But then you get a family and it's like, okay, you know, it was, it wasn't a problem. I could just work 24 hours a day and go crazy and just didn't matter, right? But then you get a family and it's like, okay, you know,

now I need to figure this out. Part mentalize everything. Yeah, because, you know, you love your children so much and because you're affecting others now. Yeah, and you selfishly, you could, you could run your own life and the ground didn't matter, but now you can't do that. So I find it, it's now has to be something I plan.

It's a skill I have to think about. Whereas before, it was just like fuck it Just keep going to my body. Yeah crashes, you know, right. Yeah, and that's it like now it's you Know you know, you've got kids. It's even busier because if you're not working off being productive You've got to be with them. That's why I'm anyway, you know, and I think that's Because the competitiveness that's why drink and wine was happiness I'm not recommending anyone who's listening to do that and drink wine That's why drinking wine was helpless. I'm not recommending anyone who's listening

to do that drinking wine. But it was really helpless to switch off and go to the ease because, like I said, I'm thinking about work all the time. I've been on the 23 when I was on the Olympic podium. 23 years old, so I was young. And then, like I said, retired when I was 27. So the wine was helpless, forget about all that

and think about life and think about happiness and that sort of thing. But now I'm like maybe one of you boys can give us advice. I'm no, I'm not drinking. I've been up to drink all year and how can I switch off? You know, that's where I'll tell you. This is going to sound hokey. This is going to sound hokey, but probably this last six months, one of the most effective things that I found personally, and I think you guys, these two can probably attest to this as well, was believe it or not meditation.

I am not bullshitting. I swore to God. And I used to, I used to respect meditation. I'd respect people who did it. I'm very open-minded, and I'd see people who do it. And I'd hear people that I highly respected who would talk about it. Some of the business leaders and top athletes

would say meditation was very impactful. Say, okay, well, that person, I respect them. So I respect, but I'd never understood it until I started doing it. And it's one of those things that, like anything, I had tried meditating in the past. And for some reason, I don't know why I thought this that I would do it the first time and come out of and be like,

oh, it works great. First time I did it, I hated it. I couldn't sit there. And my mom, I couldn't sit there. It's not really hard to shut the noise off. No, I was like, oh, it works great. First time I did it, I hated it. I couldn't sit there, and my mom, I couldn't sit there. It's not really hard to shut the noise off. No, I was like, this is painful, and I just wasted 30 minutes.

I'm gonna go work, fuck it. That's a waste of time. But then I talked to, you know, I started dating someone who is really into meditation and understands it, and she told me she said, look, she goes, just like any fucking skill, you gotta get good at it before you really like it. She goes, you gotta practice.

You're not gonna do this for a month or two months or whatever, and it's not you're not gonna like it until you start to really get good at it So you gotta practice it and so I said, okay, I'm gonna give it some time and now It makes a tremendous difference of things. I noticed with it are I find myself being more present when I'm with my children Because I used to have a problem when when I was with my kids where I'd be with them, but it also be working because in my mind I'm multitasking, you know? But the realities, they're not getting the full, they're not getting their dad, you know, 100%. And I'm also not getting the full thing as well.

And I find myself at the end of a soccer game or whatever, you know, almost like, well, I didn't even think I saw half that game because while he was playing, while I'm on my phone and I'm trying to work and I'm trying to do different things. So I'm missing out on this time as well. What I found with meditations, it made me more present in what I was doing at that moment.

So if I decided to be with my kids, I was with my kids. If I could fight. If I could fight, it's a fight. Yeah, so we, I'll take you different ways, I'm sure. Yeah, I'm really trying to. Yeah, I'm really not looking at all that. We're not being in the present where you can't do that. Well, I mean, that's typically, so back it up.

I'll give you one more step even before the meditation that I think will help you. And you already touched on it, which is great. You said, what's the most common thing, the hardest thing to teach boxers was the breathing part. So that, believe it or not, that's the same thing with us. Like we're all like shallow breathers and we're all super focused

on the future and what's going on and just becoming present. One of the best things you can do just to become present with right now is actually to concentrate on your breathing. Is it? That's dramatic, is it? That's dramatic breathing.

So the seals do box breathing where you take these real deep breaths in for five seconds, you hold for five seconds, then you release for five seconds. And then you hold for five seconds. Yeah, and you do that. And you do that for four or five seconds, you hold for five seconds, then you release for five seconds. And then you hold for five seconds. Yeah, and you do that. And you do that for like four or five times, and you'll be blown away like, so and I try and I catch myself at night,

so this and I'm sure you guys are similar where I'll be laying in bed and I'm thinking about tomorrow and I'm thinking about this shit, I'm in my phone, I'm doing all this bullshit, I'm not being present, I'm not being present right now, and I'll stop all that and I'll just breathe. And that in itself just totally just, whoa, a lot of us are down, allows me to focus

on what's going on right now in front of me, who's laying next to me in my bed, what's going on with kids in front of you, whatever it is. We already learned about that. We've been blessed with this show to, you know, once the show got really big We got a lot of really great authors on here So we just had Steven Kotler not too long ago who's the author of rise of Superman and he he dives into

What they what they call they call this the flow state or being in the zone Yeah, being in the zone and and they and he talks he gets into high-level athletes and to extreme sports And how these athletes have this ability, which I'm sure you can relate to this, you know, when you've just maybe 30 seconds to a minute's gone by unboxing and you don't even remember what happened. You were just in the groove. Punches were flowing, you dodged everything, just that would be considered like this flow state.

And you were, and what you really are is you are unbelievably hyper focused in the moment. When that's happening to you, you're not thinking about the kids, you're not thinking about what you're going to do afterwards. You are so hyper focused on that moment. And so when we are trying to become present, when you're trying to meditate, this is what you're trying to practice. You're truly trying to be practicing, you're trying to practice this being in the moment. And the first step to that is really breathing.

So, and that was the advice I asked him right away. I said, well, you know, if you're somebody who's trying to learn to meditate, because, you know, take a guy like us and just say, go meditate, you go fucking insane. You know, put me in a dark room, because that's how I always envision it. I envision it, I have to dark room candles.

You're like, in your endless, yeah, we're in the music in the background, full of my legs. I'm not into that. Yeah, like five minutes to that, I'm already thinking about what. You're like, in your endless. Yeah, we're music in the background, full of my legs. I'm not into that. Yeah, like five minutes of that, I'm already thinking about what I'm not doing. Right? This shit don't work and I'm done with it.

Well, the problem with that was I wasn't really taking the first steps, which was to focus on breathing, just being present. And we just take something like breathing, we take for granted and just practicing that. Man, my sleep at night is unreal. People don't realize that being present is so blissful. And if you don't, if you wanna kinda understand what that means,

like think about the times when you are present, like your box, those times you were in the fight or the times you were training where you're just in that moment, it feels, it's like bliss. You know, I have a friend of mine who was explained to me why he likes to ride his motorcycles so much, she does try to talk them out. I'm like, it's so dangerous, you shouldn't ride.

And he says, yeah, it is very dangerous. That's why it's so enjoyable. He goes, because when I'm on the bike, I can't think about any thing of error. I can't think about anything else than what I'm doing. And so it puts me in the moment. And I said, holy shit, no wonder you enjoy it's being present. And I noticed by being present more often, and this is gonna sound you enjoy it's being present and I noticed by being

present more often it and this is going to sound again it's going to sound hokey it created more space in my brain to remember shit I'm a very forgetful person I'm very 80 D 80 HD it makes me really good at some things that makes me really bad at other things and what I notice is when I take that time aside to be present next thing you know I'm just remembering shit like oh yeah I got that appointment over here early, I got to do this over here, I got to, and it's like it just created space. Right, sure, same about skiing, come let's go.

But have you guys heard of the company headspace? You know the app space? Yeah, headspace. I went to an event a couple weeks ago with Maria Shriver and Andy Petacom, I think is that? I don't know if you guys heard of him, but he's a guy you guys should try to get on here. I mean, he's very inspiring.

He actually went and was a monk for like eight years or whatever, and did all those. So we've actually partnered with a company called Brain FM who they have an app that's out on an iPhone Android now. And they have some of the leading researchers in neuroscience right now. And they have created this app for sleep, meditation, napping, focus.

And we now have this science that, that can play sounds and music that will put your brain in the same state as if you were, it's almost like cheating. It basically distracts you enough to like make you present. What's that called? It's called brain FM. Brain FM.

Most of them, it has changed my sleep, like it's crazy. Like I now every night before I go to bed, I'll especially on a day where my brain's on fire from work and I can't shut down, because there's nights I don't need to use it when I'm con relaxed, I'm very present. But if it's a night where we pull the 12 hour day, I'm driving home, talking to these guys more about work,

I get, I walk in the door, I'm talking to Katrina, more about work, and then it's time for bed, and I lay it down, like you just don't work. And then it's time for bed and I lay down, like you just don't shut off. Usually it's what we aren't doing. Yeah, so the brain FM really helps train. Now the ultimate goal is to intrinsically learn to do that, right?

That's like the monks, they have had the most unbelievable discipline to be able to create this intrinsically. And that's ultimately the goal. But for guys like us, I feel like these tools that we have now that scientists have brought forth for us, you know, are awesome because when I have a hard time, and for me, marijuana was how I did it. So that's you brought it out wine. Yeah. So instead of wine, I used to smoke. So I'm a huge, I'm a huge fan of marijuana. But then even then, I don't want to become dependent on a substance to get me into that state. Even though

I'm a big fan of marijuana, does it mean that I want to become dependent on a substance to get me into that state, even though I'm a big fan of marijuana, does it mean that I want to become a dependent on it to get me in that state? So then when I found Brain FM, I was like, wow, this has been... Did you notice you smoke my less? Oh, wait less. So that's how I, and this is how...

Three years since I started meditating on it. Yeah, I try it, instead of always going like, hey, I can't relax or settle down, instead of me going, hey, let me go roll a joint and smoke it. Now I go, you know, let me put my brain FM for a little bit, read a book and get into it. And that helps me really settle way down.

And it's made a huge difference on my sleep. I'm getting, I've added something to my plate and it doesn't feel that way. Like Sal said, it's almost like it creates space in my brain. And it's allowed me to more present. You brought up a skiing, right? Like I'm a snowboarder. Right.

And I haven't ridden since my 20s. And I used to be a season pass holder. I used to love to ride. And I stopped because of the aches, the pains, and just I didn't, I wasn't the kid that I wasn't the parks and the tricks when I was younger. And I was just like, I gotta hang it up. I'm in my mid 30s now, whatever.

Well, since I've been practicing this meditation, this focus I've been doing a lot of mobility work, I've been riding this season again and I haven't felt so fucking amazing. I mean, I feel so good right now at 35 years old, riding down a hill, like I feel like I'm 20 years old again. And a lot of that too is the mental focus that I, the training that I've been doing

for learning to be present and focus, I can even see it translating in my, in my right. You know, it's funny, you're so focused, you're both such focused individuals. Once you realize that it actually improves productivity, then you're gonna be hooked. Yeah, it'll be hooked. So when you're in a tent,

and what do you do every morning, or every when, afternoon, or when? Anytime. I don't necessarily schedule it, but you can, one thing is you can be present at any moment. So one way that I learned how to be present

was when I'm doing things that are mundane or things that I hate to do, like fold laundry or do the dishes, then I make myself very present. So, you know, we talk about, we just talked about breathing. And really, one of the main reasons why breathing makes you present is you're just focusing on what you're doing right now. There's some physiological things that are happening with taking a full

diaphragmatic breath and you know puts your body in a parasympathetic state and all that stuff. But really a big part of it is just I'm just focusing on what I'm doing right now so I can't think of anything else so it makes me present. Well you could do that all the time so like if I'm washing dishes, I'm washing the dish and next thing you know okay I want to be present I'm thinking of the water the way it feels I'm looking the dish and next thing you know, okay, I wanna be present, I'm thinking of the water, the way it feels, I'm looking at the play, I'm really just being super in the moment

with what's going on and that I find that can be a form of meditation. The way I teach it to clients, because I definitely, I tend to, anyone who I've trained in the past are like these, I get these type A personnel, I tend to attract very similar, like minded people as myself. And the way I teach incorporating meditation, if

you've never done it before, is simply by the breathing thing first, is just and to do it the next time you have that moment. The next time you have a moment where the wife gets on to you for not being present, you know, or being so focused on work, you know, that would be a great time to do it. Or when you're laying in bed and you can't let it, you know, that you're laying in bed. And if there's anything like my wife, you can't sleep because you can't shut your brain down and you keep going, keep going back to your phone when you know you need to fucking sleep, you know, that will be a good time.

So I tell my clients that, listen, just pay attention the next time you have that moment, you'll remember now that we've talked about it, that you're so focused on everything else, take a moment to breathe, and start with the breathing first, and then from there you can start to get like, Sal's talking about super hyper focused on what's going on at that moment. Can also try mushrooms. Yes.

I like that. I like that. These are all, don't you know what, Hey, can I tell you something right now, that is absolutely true. This is why people, the people that utilize psychedelic substances for these productive growth to dissolve ego and grow their consciousness or expand their consciousness,

they would say, that's what's happening. It puts you in the present very very effectively And because you have to be you have an altered state of consciousness like if you're not You have no choice but to be in the present when you have to experience it at that point So whenever I run off the Joshua tree now you know why So what's what's in the future? What are you guys looking to do in the food? What is the next five ten years look like for for a boxing burn? Well for the the near future what we do now, we put now Academy online so people can

become certified with the CEO's, NASA and the other ones online. Oh, oh, shit. Online cost. Oh, that's brilliant. We get asked often as well about, are you going to come to Melbourne? It's all was Melbourne, come to Melbourne and do a certification course there, or come to here or there. And now we're going to do this online certification course

So people can get certified all around the world And when we like like we'll talk about early one about building the syrup so we can do different levels and different Things on there and then with the james I'm hoping by the end of this year that will be looking for the third location in West Hollywood That will be that will be looking for the third location in West Hollywood, that will be that will be great. And then what we touched on on the last podcast was about help and our trainers that we've currently got and given them a gym. So rather than franchising out to different people who don't know the method like the back of the hand, our lead trainers maybe don't want to have an opening gym in Beverly Hills or the Valley or wherever.

We really want to offer a career path for everybody that's really invested and dedicated themselves to our purpose and what we're doing at Box and Bern. So whether it's offering them management positions or regional positions when we have multiple gyms in different cities or own in their own Box and Bern. I mean, that's a big goal of ours because we want to repay them for everything that they've given to us. That's fantastic. You guys have, I mean, I haven't been in your facility, but we've looked it up, we've seen it,

we've talked to you guys now for quite a bit before podcast and now on podcast. You guys have the right, in my opinion, my humble opinion, the right attitude, absolute right attitude and the right energy. I don't think I appreciate that. Lots of integrity. I mean, if I were a betting man, I would definitely bet on you guys.

Yeah, man, it's been great having you guys down here. Look forward to the future. I'm sure we're going to be in touch, Manitra, all this. Excellent. Yeah, really appreciate it. Hey, listen, if you like Mind Pump, leave us a five star rating a review on iTunes. If we like your review and we pick it, you'll get a free Mind mind pump t-shirt. Also check us out on YouTube, Mind Pump TV. You can also find us on Instagram at Mind Pump Radio. You can find me at Mind Pump Style, Adams at Mind Pump Adam, and Justin

is at Mind Pump Justin. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble at MindPumpMedia.com. The RGB Superbumble includes maps on a bullet, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal, Adam and Justin

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