Mind Pump: Raw Fitness Truth - 500: 500th Episode!- Mind Pump Past & Future

Episode Date: May 1, 2017

The Mind Pump podcast launched January 5th, 2015 and now, less than 2 1/2 years later, we mark our 500th episode. In this episode, Sal, Adam, Justin & Doug discuss the Mind Pump journey and lay out a vision for its future. Get our newest program, Kettlebells 4 Aesthetics (KB4A), which provides full expert workout programming to sculpt and shape your body using kettlebells. Only $7 at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Got a beard? Condition your beard with Big Top Beard Company’s natural oils and organic essential oil blends to make it not only feel great but smell amazing! Get Big Top Beard Company products at www.bigtopbeardcompany.com, code "mindpump" for 33% off. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!

Final, final, final, final, final day for our maps, super bundle and RGB bundle promotion. So this month, if you enroll in the RGB bundle, which is Maps and Obolic, Maps Performance and Maps Esthetic, that's nine months of exercise programming, you'll get for free the No BS 6 pack formula, the fasting and nutrition survival guide.

Now, if you enroll in the maps, super bundle, you get all of that plus maps prime, which teaches you how to prime your workouts, and maps anywhere, which is our equipment-free maps program. It's a great bridge between maps programs, or even one you can do when you're on the road, or you don't feel like going to the gym. And it's all at an even greater discount, because it's our Super Bundle. So, enroll in one of those two. You get a bunch of free stuff, the No BS6 spec formula, Fasting Guide, Nutrition Guide.

This is the last day for this particular promotion. You can find it all at mindpumpmedia.com. If you wanna pump your body and expand your mind, there's only one place to go. Mind, pop, mind, pop, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. The vaporizer is different. I mean, it's different.

I mean, it feels different. No, yeah, it's like, tell me, I mean, I would love to actually, I don't know if you know, maybe you know a little bit. And I can get high. Well, I know, I know some, and I'd be curious to hear what you think. So, a pipe, a joint, a bong, and a vaporizer.

Walk into a bar. And edible, sorry. Right. All five of those. And edible, sorry. All five of those. Different height. Different height. Okay, so fascinating, right? So let's start with the easy ones, right?

I love it when I pretend I'm an expert. There we go. Right, so I know a little bit, right, that like what's going to happen. The easy ones are going to be comparing, like, the edible to like the smoke, right? So, you know, when we, when we, and that's why the edible so powerful

is when you digest it and get it into your bloodstream that way you get so much more than when you ingest it through your lungs. So there's definitely a higher percentage, which is why what happens to people is they eat an edible and it smashes you in the face and it just increases. As your body's digesting it and more and more of it is getting absorbed and you can eat food

and you're like, oh my God, there it is again. Yeah, but when you smoke it or vaporize it, it instantly gets into your bloodstream because it's so long. Yeah, so here's a deal. So, and I had to look this up, because it's way less percentage. It's like 20 to 20 compared to 70, right?

So there's a certain, so two things, when you smoke or all in all inhaled versions of THC, there's a limit to how much you can, or how high you can get the THC in your blood. There's pretty much a limit. Now, the way you can kind of surpass that limit is by doing like concentrates, like wax and shatter and that kind of shit.

But still, there's a certain type of limit. That limit is much higher with edibles. So when you take an edible, you can get higher concentrations of THC and your blood number one, number two. When you eat THC, tetrahydric cannabidiol, I think that's the name. Sure, let's do that.

Cannabillal. Okay, anyway, when you ingest it, it converts, deliver converts it to 11 hydroxy THC, which is slightly more potent in its effects. Some people would say more psychedelic. In fact, lots, high high doses of THC, at a more... A different chemical compound of that.

And it lasts longer. So, well, and then what you explain this to people, like layman's terms, explain the difference between C, Sativa and Indica's because the Sativa's are gonna have a higher percentage of that versus like the indica's and that difference to that high is an explanation. Well, you know, it's funny. You know, it's funny.

So I've done a lot of reading on this particular subject. And what's funny about the sativa indica debate is that they thought it was because indica's had more CBD or less they thought that that was case, but that's not true. In fact, some of the highest CBD plants are actually cetivas. What probably is happening is it's not- It's the ratio. Well, it's not just that.

It's because you can have a cetiva with the same ratio as an indica, get different effects. You can have indica that make you feel like you're having a cetiva and vice versa. So what they're finding is that the terpenes that are in cannabis, that give it its smells, there's other chemicals in cannabis that give it the way it looks and feels

that may have other effects on you. So, see, I would be very interested to dive into these studies because one of the things being in the industry that, and we kind of talked about this a while back, and I remember when we all first started hanging out, this is great, this is our 500th episode of... 500! Oh yeah!

Number four! You're giving me some memories of when we first met, we started hanging out, and one of the things that you and I hit it off with right away, was you were like another really intelligent fitness guy that I knew that actually smoked weed, and I thought that was really off with right away. It was you were like another really intelligent fitness guy that I knew that actually smoked weed. And I thought that was really cool, like right away. I was like, I do just don't,

now I've met plenty of fucking stoners in my life, right? But it's not, yeah. And I didn't impress me. Let's just put it that way. And I've met plenty of stoners that didn't impress me, but none that were really intelligent and in fitness sense, that was like, oh, right, so right away, that was like an instant connection, right?

Yeah. And then when we started hanging out, then the mind punk happens and that, and you know, Sal loves to talk about, we love to talk about this side of the business, even though we don't record a lot of it and talk about it, because obviously we don't want to show that's about that, because we're not about that,

and that's not, it's a very small percentage of our life. It's a small percentage of our life, but we be lying to say it's not a hobby, right? Or it's not something that you're intrigued by. I'm fascinated, I was in the industry, I've read a lot about it. I've I've first hand grown I've done everything you've been on you you're balls. You were on the business side of it I was not on just a business side, bro I had to teach I'm self-taught on how to grow and grow the highest level of

That's what I mean ever came in this area your hands were in it like understanding how to grow it with the business fertilizers, the market, chemicals, all. So the process, the business side, that whole business side, for me, I was in it because it treated a lot. Yeah, say research for your cancer. Well, my mother-loveler, all right. It was, so first it was for myself

because I discovered that it actually helped me quite a bit with my symptoms from my gut issues. And that made me really, really fascinated in it. Because before that, it wasn't a subject that I even cared about. And I barely had ever tried it. It wasn't a big deal. But when I realized that it helped me with my symptoms, I became very fascinated. And then when I had someone very close to me who was stricken with cancer What you know, I just went crazy with research and cannabis has some insane anti cancer properties This is what I mean by really what I mean by what where we really connected and that I guess this is the deeper part of us

And it sounds so surface to say oh, he's a smart guy. He's fitness and that's why we hit it off It's also the story behind it because You're to me. You're also another example of somebody who you weren't, you weren't a stoner, you weren't somebody who smoked a lot of weed or anything like that at all. I didn't even touch a drug or have sex till I was after 20 years old. So I would, and then not only that, but it's like two atoms of boring atom. Yeah, fun atom.

And then my first experience with marijuana was when I was 21 or 22. I'd already moved here to Bay Area and I was 21 or 22. I'd already moved here to the Bay Area and I was going back to my hometown. And at that point in my life, I'd figured like, because I was always an athlete, good kid, all that shit, right there, I was in church three times a week like I was totally square.

I bet a lot of people don't know this. But I was that guy, my parents thought I was gonna be a pastor one day. I was just gonna say, was that one of your goals? Yeah, no, it wasn't a personal goal of mine at all. I never wanted, I never saw that or thought that my, I think my family wanted that. Okay. I'm saying they saw, they saw,

sounds a lot like Sam Kinnison. You guys know him. No, like, he's that loud. He has that preacher type voice. He was a preacher before you became a connoisseur. Oh, no shit. Yeah. Yeah. Oh, I didn't know that. A lot of his comedy was like, you know, him kind of poking and jabbing at that. How is he good process? Sam,

can you just do amazing? Oh, really? He died really. I if you saw it because back in the I was never remember his name. Yeah. He kind of raunch. He was so hilarious. I fall a remember his name. Yeah, he's kind of Ron. He was so hilarious. That's weird. I follow a lot of comedy. He was like 80s, 90s.

He was a legend. And then he died. He was like the rock star comedian. He's the one that's like, No, he comes out and just like yells. Don't you remember that comedian? He had long hair. He wore like a big black trench coat.

And that guy, and he had kind of a chubby face a little bit. Yeah, I can't picture. I had to see. There's him and who's a maniac Gallagher is an old guy that I I'm a smashing I watched I watched Richard prior days Eddie Murphy I mean that was all the stuff that I watched growing up and show was all who was that one comedian who He was another comedian that died early, but he was very

Philosoph philosophical with his comedy also. Oh, Mitch Hedberg? No. Oh, I'm sorry. You're talking about philosophical. Yes. God damn it. What was his name?

I don't know, but I like George Carlson. Carlisn. Carlisn. Carlisn is one, but he was another guy. Is it Carlisn? Carlisn. It was another guy that. He always did like underlining political jokes.

I really liked his humor. Yeah, he was deep. I liked, else to do I listen to a lot. So I mean any Murphy's what made me fall in love though. I'm a big rock. Yeah, who? See that's Kinesen right there. Oh, okay. Okay. Okay. I tell you remember this lot. He was a preacher first. Yeah. No shit. That makes me more interested to listen to his colleagues and have the Southern kind of preacher like real like charismatic. Yeah, so my family. So that pointed me saying that right. My family thought I was heading that direction. My point is saying all that was like I would be like the furthest person. So I used to I would talk bad about marijuana weed and I would say, you know, people that did it or lose or I mean, I was that person totally if I was being honest, right? And so but then I got into my 20s and now I'm like, I'm over here in the Bay area. I'm working I'm working seven days a week for most most of the time. And I'm on my way my my

bought my house with time was 21. So this is me on that path. Like I was super focused. I wasn't in the bars drinking a lot of doing shit like that like a normal 21 year old. And my my parents like they they always thought I was going to go the preacher I never did, but then I get to this point where I'm coming back into town, I'm coming to see my buddies that I hadn't seen in a while that I grew up with in high school and a couple of them. I hung out with all groups, right?

So I was a jock as far as in high school, but I hung out with all different, ever, you know, you name it. Like that was one of the, I got along with a lot of people because I didn't discriminate. I was a poor kid growing up and I felt blessed just to be hanging out

with anybody that had a good time, right? So I didn't judge anybody. So I don't know why I was a poor kid growing up and I felt blessed just to be hanging out with anybody Not in a good time right so I didn't judge anybody So I don't know why I was fucking traveling off there. I was smoking too much No, I go back in the town right and then I have some of these guys I'm getting together with and they're smoking And I go you know what like I ain't got to be anywhere tomorrow like you know at this point I feel like I'm responsible enough. I try this, and I tried it, right? And I remember thinking like, this is the time that freaks you out. Yeah.

Was it, and I wasn't edible that you had? No, I smoked, but, but here's the thing though, and I remember this, because I drank when I was, I drank, I had a horrible experience too. But, and what I, I can idiot, like what I did was, I said, okay, if I'm gonna do this, I'm gonna do it all the way. I wanna do it high. Yeah, I wanna get high, like, because people were telling me, oh, you might if I'm gonna do this, I'm gonna do it all the way. I wanna do it high.

Yeah, I wanna get high, like, because people were telling me, oh, you might not even get high your first time, you know, like, why is, what is up with that myth? I said, is this the best myth? That is a stupid myth. It is a stupid myth. I don't even think people say that anymore.

Well, they are, sometimes you hear people and say that, that they didn't even, but that's probably because they, with they did the smart thing, which is probably only a little bit. Yeah, tiny bit, they were afraid, they didn't even, they didn't know how to inhale,

because they never inhaled something in their life before, right? So that's probably what really fucking happened bit. Yeah, tiny bit and they were afraid they didn't have any little kids. They didn't know how to inhale because they'd never inhaled something in their life before, right? So that's probably what really fucking happened. But now, not me, I'm fucking, I'm gonna do this. So what did you do like five days? Oh, we went around, there was like eight of us and they're just like passing a bowl around the entire time and I just blazing, blazing.

Oh, I was the only one still going. I was by myself. I'm like, I'm not, what I did was I smoked until I thought I felt it. And you don't realize that it takes like 10 minutes before. And you know how it's like when you're sitting still, right? So even though it's smoking, it hits you fast, you still, it doesn't really catch up.

Oh, bro, no, it was awful. It was an awful experience for me. Is this what you thought when you said you were on the bed with the covers over your ass? And it was, I know joke. My best friend at the time, right? He had a, things were replaying in my head. Like I kept like seeing it over and over.

I felt like I was hallucinating. I wasn't who hallucinating. No, no, you probably did get a little psychedelic. Yeah, it can get psychedelic with. For it, because things kept repeating. Like I was laying on the bed and then my friend would come in the room and he'd say, like, hey dude, you hungry and then,

hey dude, are you hungry? And hey dude, and I keep seeing it. You know, a fucking trip. Oh my god. You're in a time loop. Well, and it keep seeing it, you know, a fucking trip. Oh my God. You're in a time loop. Well, and it got so bad, real talk right here. I'm 27 years old. I walked to my best friend that grew up with me

and I go, hey, did you go to get me out of here? Like, I'm gonna call my mom. Like I was like, I was ready to call my mom to get me up. What did you tell your mom? I spoke with you. Well, like, whatever, I was that scared, you know. I was true.

I was genuinely scared. And that scared me to be a way. I didn't, I was so anti marijuana know, I was true. I was genuinely scared and that scared me to be away I didn't I was so anti marijuana Have you guys ever heard that video of that cop? Why that is so hilarious to me is because I totally relate to that I could I that is you know Why that's such a powerful video cuz that and you went so viral cuz that shit is real Yeah, that's fucking that's not like a stage thing that someone did like that shit really panic is Yes, and it and you I could when you hear that I'm laughing because it's hilarious because I can relate and I've been through it And some of that but you're going like holy shit. That's exactly how I like so scared like and he my buddy's like holding me

Like you fucking two 20 year grown ass man Like and he's like and every time I talk, is I'm trying to talk myself out of it. And he's like, don't talk, it's gonna make it worse. Just lay there. And if it wasn't for him, I fucking probably would've took myself to the hospital, I was so scared. So I was like, talk about one, nothing to do

with marijuana, bro. All the way through my 20s, it took me till I had. So I had a horrible experience in high school, same thing, same exact exact almost the same exact story where I was gonna try it and I was with my girlfriend and my girlfriend's friend so she had another there was another girl there and in her boyfriend so there's four of us and I thought to myself like if I'm gonna do this I want to feel it right like I'm gonna do this I totally want to feel it so I took like hit, hit after hit after hit.

And I won't, I'll never forget, man. I took a hit. I'm sitting in the back of a car. I took a hit and then it hit me all at once. And I went back and I gave the pipe over to, I think it was my girlfriend. And I'm sitting there and I'm like, uh, fuck. And next thing you know, I'm in the back

and I'm super quiet. Now we're driving around and doing shit in the entire time. Every car next to know, I'm in the back and I'm super quiet. Now we're driving around and doing shit in the entire time, every car next to me, I'm like, they're gonna call the cops. They're looking in here. I'm, they know I'm high. Then we get to a, like a convenience store. Everybody's like, let's go get some food.

I'm like, I'll just stay in the car. I stay in the car the whole time. Then I had my girlfriend's hand and I put it on my heart and I'm like, can you feel my heartbeat? Is it beating? Are you sure it's beating? She's like, yes, your heart is beating. I'm like, can you feel my heartbeat? Is it beating? Are you sure it's beating? She's like, yes, your heart is beating. I'm like, I don't feel it beating.

Been in process in my head that my heart wasn't beat every dead. But I stayed away from it, pretty much from then till, you know, I started reading more about it. Oh my God. You had a bad experience. Well, I did and I'll tell you about my high school. I'll just say that one bit.

No, that was later on. Yeah, no, that was great. In high school, it was like, I was same kind of one that you know that was later on yeah In high school it was like I I was same same kind of situations Adam very straight lace didn't go to any parties You know just stick with like the athletics and and hanging out and whatnot But I was always all my friends around me like they would smoke and stuff and so they're always kind of Jab at me they wouldn't really peer pressure me but they jab at me and stuff and stuff. That's just like how my buddies were. Yeah, and they not peer pressure. They were always in front of me.

And it didn't bother me or anything. And then finally I'm like, all right. And so I started, I tried it. And at first, I just did the whole trick, right? The trick where you kind of smoke in your mouth and you just puff it out like you're smoking like a cigar or something and they started picking up on this because I did it a couple times you know to kind of fake myself fake paper you fake puffer you

and get a check fake puffer that's going on next year yeah they actually started calling me Bill Clinton yeah oh you Bill Clinton and so I was like, ah, whatever. I guess they're on to me. You know, it's I was at this party. And this is like the end of my senior year, I think. And so I was like, ah, I'm going to let loose a little bit. Had some drinks.

And you know, had a good buzz going. And they were smoking and all that. Like, come on. You know, like, you've been avoiding it the whole time. Like, fine, wherever. And so I smoked it. I wasn't like, you've been avoided the whole time, like, fine, wherever. And so I smoked it. I wasn't like, yo, I wasn't, I wasn't like trying to, like, get a bunch of them in, but I let it all, I took the, like, the biggest hit ever because,

because before that, I would take these huge drags, you know, to, to, then, uh, puff it out. Yeah. So you can see it. So you can see it. So it looked like the huge amount of, you know, smoke in the air. And so this time I finally, I did the same thing, right? And then I just, it all went into the lungs and I was just like,

oh, and then start coughing like an insane amount of coffee. Now, was that the first time you ever truly inhaled something? Yes. At that point too. So you didn't try cigarettes before or anything like that. It's a kid. No, yeah, that was actually after and I fucking hated cigarettes.

But yeah, that was the first time I really had inhaled anything. And so I've tried to play it all cool. I'm like, I'm good. Just give me some water. And then it started happening. And I was like already kind of drunk already. And so I just started getting really paranoid and like any

noise or anything. I was like, oh, oh, oh shit. And I thought there was like, it was the whole classic thing where I thought like the cops were outside. Damn it. And they're ready for me. And then I was like, trying to go to bed and I couldn't sleep and I kept thinking all these crazy thoughts.

And then I started to see things. Like I literally was like, I know how I'm gonna die. And I was like, I'm gonna die in a car crash and my head's gonna smash in the window. I was like, oh my God. And then finally I woke up in the morning and I was okay, but I seriously thought I was gonna die. That's to the end of that scare you away

for a long time or what? A long time, yeah, that was me. You know, it stimulates a part of the brain. This one people know, there's a part of the brain that controls fear and it actually activates that, which is why one of the side effects of marijuana is this paranoia. Yeah, totally.

So this is paranoia. This is why this is one of the things. I'm serious that like really I think connected you and I because we had very similar stories that led us to like learn about candidates. So I was an anti-guy, and then I'm training this client. Now I'm in my late 20s, and I'm training a client who, and this is right when marijuana was just coming on. This is before any clubs were in the Bay Area.

This was, at this time, there's only, there's Harbor side in Oakland and I think Blue Sky. It just started. Yeah, it just started. So those didn't have been around or known very much about all that stuff. Like Blue Sky Harbor side, they were like the only two clubs that were anywhere within, and the LA was the first place,

right, for California. So I'm training a guy who tells me that he's going to open six and that he knows somebody, I'm really going to leave names out, right, for he knows this time. Right. This time. I've only took enough of your buildings. It only took me 400 episodes to finally get that. Yeah, right. Run 500. Yeah, I'm just now getting it. So that's right. No, seriously. So these guys, he tells me,

you know, hey, I've got these connections and I know that they're gonna be, there's gonna be a moratorium on 12 and I'm gonna have six. And he's offering me a job to manage them. And I'm like, dude, I don't know anything about marijuana. And he's like, I don't need you to. Like I've seen the way you manage the club

and the way you are with people and this and that. And he's like, I need somebody with that leadership skill, right? I'm like, ah, you know, at that time in my career too, I love fitness and I loved my job, but I was at this point, I was over the company. I'd been over the company for almost three years now. I was no longer growing. I can half-ass my job and I could crush all my competitors. But it wasn't fun because

they took all that away when they took the trophies away. They took the comp plans and they got rid of bonuses for doing really well. You felt blackballed. You probably weren't going to move out. And at that point in my life, I had seen my boss and my boss's boss. Like I knew how much money they made and they were positioned in what it entire. I was pulling through to leave when I left. You were, I know, I saw all my guys, right?

I had, I mean, that was, for me, that was it, right? When I finally seen the last, I'd built an incredible team that the one that Justin was a part of. I mean, we had a staff that was fucking the shit. Like, I mean, we literally, I want to remember, we had 12 trainers at one time, and we were crushing like San Ramone

and all the biggest- Yeah, and we were doing that, and everybody was, everyone was a master trainer, good looking fit, very smart, good, I mean, all talented, like the worst guy was better than the best guy, average guy on another place, right? And I was, I didn't have, I didn't work very hard. At this point, I understood how to lead, right?

So, but I was bored. I was so bored because I knew I didn't, I know longer one of my boss's boss is job, but yet I was making great money. I came in whenever I wanted to. I left whenever I wanted to. I took two hour lunch breaks. And like I said, I still was still beating out.

So my job was super secure. And I made six figures and I had a 401k. It was really hard to pull me out of there, but this guy comes to me and tells me that, okay, here's the deal. Now, the business side of me, I've always been a businessman. I've always done other things on the side and on whatever I was that I was doing. So I'm going like, okay, I see the direction that cannabis is going. I'm very interested in it, even though I'm anti it.

So that's when I began my diving into it. Like I didn't know anything really. Like I'm like, let me learn about it. And at the deeper I read, I was like, actually, they were like, before that, I thought it was a bunch of bullshit. I really did. I really thought like the marijuana, trying to get marijuana to get passed

was this hippie bullshit. That's what I thought. I thought they were using the medical route just because they wanted another drug to be legal. Just like alcohol. Alcohol has the same history. If you go all the way back to how alcohol got passed, it's a very similar transition.

We didn't just go from alcohol being illegal than being legal. No, no one's state by state. Yeah, when state by state, they had dispensaries just like they have with marijuana. And the same thing, you go to a doctor, he'd write you a script. It's literally the same.

And so like if you don't have anything about history and then you can understand business, you can really see where this is going. And now I had an opportunity to be a part of that and I was like, okay, that's fucking interesting. And then you learned about, you know what I find interesting is, and I knew this, I know this about you guys

because I think this is true for most entrepreneurs. Your biggest fear or enemy is boredom. Totally. Boredom. Like, let me ask you guys a question. I was so connected with Mike Bletsow when he made this statement. Did he make that on the show or not?

I know we talked outside, where did he make that kind of gray area there? I can't remember if he said it on the show or not. If he's bored, he made a statement about how there was a point in his life where he loved to build something up just so he could burn it down. And I was like, oh God, that's, I was like,

so hit home for me. I'm on that. It's like one of my biggest fears, like one of my biggest fears is to be in doing something and just, and I mean, it could be, here's the thing, it could be going great, it could be making tons of money, lots of security, easy life, and then define myself like bored. Oh my god

Oh, for sure. Oh my god I remember it like to though as far as like the cannabis is concerned like for me like I was I avoided it like crazy Like after that that that experience I had right and then you know Even you guys since the hesitancy when I first, we started the show and all that, I'm like, I don't want to be a sociable person. Yeah, we worked. You know what it was, I mean, it was for sure, but close to that was.

You guys are close. It's hard when you're a bunch of closer. It's hard when your close are close. All day long. I know, I know. But it's the health component. So it's all that that really kind of turned my perspective a little bit.

And I hadn't heard about all those very specific medicinal properties that it presented. And so I just, from then, really getting into that and then having more people on the show to verify this and then all these different studies that you pointed out to sound and your experience and all kinds of stuff. And then that really started to kind of shift the energy.

Now we see, I mean, America is responding as well. So it's crazy. Yeah, that's just a mind pump. Yeah, we did that. Yeah, right. 500th episode. Yeah. I was super fast.

So you know, you talk about being closer sales guys, right, how funny is this? The reason why I started to really dive deep into it was because when you came so when I went around and I saw the club So I was two of the first four to hit San Jose. I was part of the what they used to call the MC 12, which was the original 12 clubs that was paired up with harborside and Steve DiAngelo who's the like one of the biggest names in the area with, you know, Medical Marijuana and been an advocate of that, right? So those guys, I mean, I've been around at the beginning and I got to see all these,

these club owners and how they ran their place and I was like, oh man, these are all bunch of hippies. Like, and they're not sales guys and not closers. And I saw the business opportunity to go through this. Like I didn't have the. I'll be the first to admit it. I didn't have this pure reason of getting into cannabis whatsoever. I was like, oh, I just did the plant medicine and I, you know, I went out, no, I thought that

was a hippie stoner thing. But as I dove deeper and I learned more and more. So I did it because I wanted people to be able to come in because I would go to all these other places and nobody did this until we were doing this was and actually like help people figure out what strain would be best for them based off their symptoms. Like nobody did that. No one, when we first came in, nobody did that.

And my two buddies that did this business with me, we all saw that right away and we're like, wow. And you know, there's not a lot of, it's the same way we look at the fitness industry. There's not a lot of really, wow, and there's not a lot of, it's the same way we look at the fitness industry. There's not a lot of really, really, not a lot of really, really smart business and like technical in their field, right? And you kind of get one or the other.

And so this was no different. And we were like, oh, it's the chimera of trainers. Right. I was like, this is where I could capitalize was being the first club to really help people figure out what strains were best for them by diving into the science behind the plants. Now I did that. Love it. And so I love to hear you talk about it because this is how this is what made me get all into it and fall in love with it. Now where I'm a bit tainted is I also was a part of all that. I saw that was even the very first place that actually test the place, Steepill, which

is the name of the company that first started doing lab testing for all of it. They're the most well-known in all of California as far as that goes. I know all of those guys and been around all that and seen how that process works. There's a lot of latitudes still. The because this thing is still up and coming, there's not a lot of regulation behind it. So when they talk about THC and CBD and percentage of this and that,

like the amount, there's so many ways right now because it, this is why we have to go through this process because we're not there yet where it's being really, really regulated. Regulated, not for a sense of control, but regulated so you know that if it says on that bottle that you're getting 2% CBD and because we're trying to get that.

More competition, we'll do that. They're, oh, and it's happening. I've already seen that since I've left, the evolution has been crazy. Because I'll tell you why. I mean, when you, so when you brought this, you, the very first time you brought the, the edibles and you,

and it said them, I was like, come on, like, there's no way all those will be even, but I was like, oh wow, and for the most part, I can tell that they're all very consistent. So it's easy to measure, it's easy to measure and test the edibles, it's harder with plants because you can have, you can have, it's oil versus, yeah, no, it's, it's, you can have concentrated, it's weight,

those are accurate. Well, people don't realize this, you could have a plant and one section of the plant has a slightly different percentage than a bottom part, or you could give them your best bud, and then that's what they can use to. This bud's for you. Yeah, so.

So this is what we started also in this area, where we were the first ones to bring the wax, and I mean, it's been through somewhere, ear wax wax peanut brittle that glass shatter uh... now now the purist form is clear right so uh... yesy that stuff i consider just straight up i could definitely some medicinal work in a visible there's a there's definitely

medicinal uses uh... for those strong strong concentrates but i know a lot of people that just they just use it like a drug and it's just a lot, man. Oh, well, that's what it's just stupid. Now you're going too far, I think. Oh, absolutely. That's 100%. That's why I've never been, I'm intrigued by it and we produced it and we made it.

But it was something I was like, oh, hell no. There's never a need for me to ever be that high. So you should have snapped when you said that. Oh, hell no. No, that's just, that mean, I know, I remember the very first time I did. And I think the we are one of the first ones to bring something that was like 76% THC to some of these clubs around here. And I remember trying at the first time. And it was just way, way too much for it. It's not good. Yeah. No, it was cloudy. And then I got a headache.

And then it was just it didn't feel good. I was like, oh, that was, but I mean, now in, I think some people have just high, such high tolerance. Yes, and that's the reason that's how it gets passed and why they will allow it and we'll keep going that direction. And especially since with cannabis, there has never been a death. So you can't really overdose. The worst thing you're going to get is really fucking high.

So, and have a headache. And that's the problem. The problem, that's part of the overdose. The worst thing you're gonna get is really fucking high. So, and have a headache. And that's the problem. The problem, that's part of the problem. The other problem is, can you overdose on THC? You can, edible with a ridiculously high amount. It's extremely unlikely. However, if they keep going the route that they're going, yeah, right. I could see some fucking idiot buying five bottles of the strongest sugar fine.

So that's taking them all. So this is why we're in this transition still, just like alcohol back in the days, we're in this transition right now of all these things getting tightened up. And once that's all tightened up, you're gonna see it all go, and you're seeing states already happening

where they're taking the risk first, like maybe it's a little, and then some states are kind of waiting behind a little bit, but eventually it all goes, right? Well, you can see, eventually it all goes. It's a no brainer what we know now. There's enough science that when you put it up next to

tobacco and alcohol, you can't possibly keep those two things, you know, illegal and not allow that. So here comes the, here's the juggling act that they have to figure out. Will the increase in use of cannabis, because if it does become legal, you will see a spike in use, of course, as it becomes legal, there's lots of people who'll be like, oh, cool, I want to try this right, just smoke it or whatever. So there will be a spike, whether that spike stays elevated is

up for debate, but you'll definitely see increased use. So now you'll have, you know, I don't know, how many more millions of Americans who now are consuming cannabis. So the question becomes, is it more expensive, costly, and dangerous for, you know, five more million or however many more million people end up using cannabis, or is it more costly, expensive, and dangerous for us to maintain the war on drugs and to keep cannabis in there? That's the big debate now because cannabis doesn't kill you, it's nontoxic, it's never killed anybody. And because cannabis addiction't kill you, it's nontoxic, it's never killed anybody. And because cannabis addiction is relatively rare and people who are addicted to cannabis

and there are people do go to treatment centers for marijuana, it's not the same problem as alcohol addiction or anything like that. So if you're addicted to marijuana, you're probably not crashing your car, beating your wife, you're probably not a complete degenerate. You're pretty chill. But it definitely can happen. Some of the side effects of cannabis, if you use it at an earlier age, so if you're adolescent and you smoke a lot of weed,

it does result in lower IQ later in life, will people be less productive, all that kind of stuff, versus jail, cost of jailing these people, manpower, that spending time on people who smoke pot when they could be spending time on bike. So there still has to be like the same kind of standards, like your 18 plus or like, you know,

that will happen. That will happen. You know what I mean? Like for sure, it'll be, it'll be at least 21, probably higher like 25 for some reason, some states have done it that way. Um, but I definitely definitely do when it comes to just marijuana, there's no fucking way in hell that legalizing it will be more of a cost to society than keeping it as a

schedule one drug. Of course. No fucking way. That's no, and that's the reason why it's been so hard not to because they if fucking make too much money off of it, the amount of people that are in prison over it is. I'm buying stock in video games. It's stupid. Like that's crazy.

And so I remember going through and I remember finding out and learning all this and it was like, Alisa and I became this person who was super anti to full blown into it, understanding it, seeing the direction of being a part of the business wise. And then I flip-flopped on the other side after doing it for a few years and realizing like, oh man, where the real business is at is in producing it and growing and learning.

And then when I started to dive into that and had opportunities to see some of the most awesome amazing grow rooms and facilities up and down, all up and down, California, I wasn't really impressed. There was a handful that I thought were solid, but even some of the best of the best of the best ones I saw when I started to talk to whoever ran the nursery or whoever was responsible for it. Their explanation of it was pretty, I was like, whoa, huge opportunity here. And so that's where I started diving in and like, and real quick, you find out that there's a very, there's a great, I mean, literally, cannabis, the way

when you look at it nutrient-wise and how you take care of it, very similar to the human body. If you just, the three, there's three major macronutrients for the plant that are super responsible, just like protein, carbs, and fats. You have all your phyto, you know, everything else is very similar and, you know, feeding it just properly will make the body, just like the way the body runs so much more officially when all those things are balanced and when it's stressed, it shows you thing.

I mean, it's crazy. It's like, I saw so many parallels to the human. I also got fascinated with that. Because it went so well. So it answered life forms, man. I just pictured this weird plant talking to Adam. Yeah, ooh, yeah. What was saying?

No, not at all like that's not that saying. It's like I'm going to keep it. But I know you I know you totally get me and understand. Of course, you know, because you understand both of them on that level that there's a lot of parallels when you think of it like that. So I got very just like I get into like building a physique and building a body and I love that. I also got very fascinated with producing

the healthiest, strongest plant because that produces the best THC. Oh, you got into it, man. You made it into your fucking science. Yeah, yeah. Yeah, I mean, for me, it was just as I dug deeper and I saw these studies on, because it was this real famous study done in Spain

on rats with brain tumors. And I was just blown away. That was one of the first studies that showed I had anti-cancer. done in Spain on rats with brain tumors. I was just blown away. That was one of the first studies that showed I had anti-cancer. Actually, one of the first published studies I should say because the government actually demonstrated some anti-cancer properties in 1974 and then shut it down.

So nobody would see. But when I first saw that and I started learning about what cannabinoids were, how the body made its own. The body made its own cannabinoids were, how the body made its own. The body made its own cannabinoids, and oh, did you know breast milk contains endocannabinoids that the baby ends up ingesting

and that there's all these receptors throughout the entire body. It's one of the most abundant receptors in the human, G protein coupled receptors in the body. When I started learning about all that, I said, oh, well now it makes sense because when I would hear people say, it helps my stomach. And then this lady over here says, it helps my headaches and this guy over here saying, it helps my ass. And I'm like, get the fuck out of here. It can't help everything. I mean, you guys are making shit out of that. Yeah, that's how I've done it.

You play kid at, that's like the hippie thing, right? Oh, it's like a super plant. And so they push it and talk like that. You know, I, I got the tie and I and the fucking mini van, which I would check those people too, because it's like, again, we're splitting hairs on a lot of things, but the fact what I was just so blown away to me was just like, how is this illegal?

This is hilarious. It's hilarious that the amount of things that we allow us to all between pharmaceutical drugs and alcohol and tobacco alone right there. And the amount of the shit that we're putting in our food now, like, okay, we allow all that shit is not a big deal. But then you're going to crack down on this fucking plant that makes people hungry and sleepy. Like get the fuck out of here.

Bro, if they can't, if they can't, can't enjoy things for a minute. Who was it? Was it Chris Rock? I said, they don't want you doing drugs. They want you to do their drugs. Yeah. Like, they want you to take the drugs. They sell you pharmaceutical. Yeah, they don't want you to drugs, they want you to do their drugs. Like they want you to take the drugs, they sell you. Pharmaceutical.

Yeah, they don't want you to take your drugs. Well said. It's very well said, but it's, you can't, I mean, let me put it this way. If coffee were discovered today, it would be illegal. 100%. If coffee were discovered, it contains a psychoactive. I didn't even name coffee.

I was listening off all these things that we just think non-chalant about. That's what I'm saying. You know how many people are hospitalized every year because of caffeine? It's in the tens of thousands. If coffee were discovered today with its psychoactive stimulant called caffeine,

if we'd never seen caffeine before, by the way, imagine if you've never seen caffeine before and someone said, hey, try it. And just ran the test on it, right? No, no, someone came up to and said, hey, try this and you try it for the first time. And all of a sudden, whoa, this is crazy. Right, no, someone came up to you and said, hey, try this and you tried it for the first time. And all of a sudden, you go, whoa, this is crazy.

Right, psychoactive, got addictive properties. You can for sure overdose on caffeine. Caffeine is lethal at something like 20 times the effective dose, something like that. You're dead, right? For sure to be illegal because you can't patent it. You can't, the government would be like, oh shit, this is a natural plant.

We better ban this fucker. But if they invented caffeine, you better believe they'd be like new 80D drug, new whatever drug, you know, this is so, it's just the fucking way it works, man. No, it is, it's fucking. The first, I think, and the first time we all met, you and I started talking about that transition out of marijuana. Well, we are now, we are out of it. I love the topic.

We are out of it now because this is, but this is actually, to me, a very important big piece of actually how Mind Pump came about because I tell you what, I was out of Bungsman. I talk to any trainer that's worked for me, especially if they made any sort of impression on me. I's pretty good about still remaining in contact

and I have always for a very long time. I still mentor a lot of trainers that had worked for me. And so I talk to these trainers that work for me, but there's a lot of people that work for me and work around me that I don't stay in contact with. And Sal wasn't even somebody I worked with. So there's no way that I'm gonna, like, I don't have the capacity as much as I would like to,

but I was so fascinated with where your mind was and where you were in your life and how much we are alike. And that was one of the first things that I kind of tripped out on. And then that's what started it all into. Well, you know what I find interesting is that, because let's see, 500 episodes we've recorded, that's gotta be at least 500 hours, at least, right?

It's because somewhere shorter, somewhere longer. Oh, come on. At least 500, yeah. Two, two and a half now with these interviews. Yeah, it's gotta be at least 500 hours, but not to mention what, 15 episodes that I've heard in the release. It's been two, over two years.

Almost two and a half years. Almost two and a half years. Is it really 2.5 now? Yeah, almost, almost. What's fascinating to me is that, and I'm not, you guys know this, I'm not this huge like, I am kind of spiritual, but I'm not, right? I go, I kind of, you flirt with it. I flirt with it, right?

But what's weird is that we all, not only did we all work for the same company at the same time, we all worked for the same, in the same, like, area, and we all worked in the same clubs. It's like, right when I would leave a club, you guys would get plugged into that club, or something like that, right? We all had friends that were mutual, that either, that worked for me,

and then worked for you, or vice versa, or something like that, right? And we never met. I had met you guys in the sense of, I think I, I'd seen you, I'd seen you at kickoff meetings. That's it, but we didn't like, hey, what's going on? No, because we were at any time that we were at meetings like that. You are different districts.

You are. We are different districts. Right. We competed. Our districts competed. And I don't even think I'd ever even seen you before, Justin, right? Yeah. So it's weird as we had never met before and we ended up meeting much, much, much later.

And I think of that and I think, well, I wonder why, how that happened? And I don't know if Mind Pump would have happened had we worked together and known each other back then because how different I think we were. Oh yeah. Because when we started Mind Pump, we were so ready for the direction we're at now.

The direction we started. We started Mind Pump. You had so ready for the direction we're at now. The direction we started mind pump. You had to develop and create your own thing, your own baby at the point with maps. I feel like we all had our own journey to explore. I went off and created my own business and figured out how to make a sustainable business for myself and what that looked like and basically worked when I wanted to work. I had it just like completely automated and you know and then I connected with Adam again and Adam was already crushing it over here like he had moved on and then went into the marijuana business and I kept

I was like I just know what Adam was capable of and I was just like I was always kind of like like thinking about I was like I gotta, I gotta get a whole atom. I wonder what he's up to now. I wonder if he's ready to do something else. Because like he said, at some point, it's like you get into something and you're like, okay, I'm killing it. At one point, do I do something different?

Did Adam call you? Did you guys talk about starting a podcast before we all started talking? No, we did have a podcast. Not podcasts first. So when we had done maps and put that together, a podcast was one of it, it was a book and a podcast. You guys do that around?

Yes. Podcast for sure. Was it John Lee Dumas that gave you the idea or the guy that did the, I don't, you know, so done. I don't make it. So Doug was really, how do you even listen to one yet? I had never listened to a podcast, but I knew what they were. I'd listened to, I'd seen clips of podcasts on YouTube,

cause I like to watch Joe Rogan's like Rants and stuff on you, but I never listened to a full episode. And Doug was really into the internet marketing world and he knew that there were different ways of getting your brand out there, right? Cause what happened is as an unknown trainer, I mean, I was well known in the Bay Area, right, in my small circle, but if I have a developing online program,

you need a lot of volume, and no one's gonna buy anything from someone unless they have some kind of authority when it comes to fitness online, and I don't look like a fucking probiotic builder. I could get pretty lean, but that's about it, but it's nothing spectacular, so I don't have that. I'm not like supermodel, good looking, I don't have, you know, where I've already built another, I don't have that. I'm not like supermodel, good looking. I don't have where I've already built another,

I didn't have a name, right? So we thought, how can I develop a name or get my authority out there so people will believe me and then try out this fitness program? And so I knew I like to talk. And so we had talked about doing a podcast. That's one of the reasons why we did videos for maps as well, put videos in there,

because I like to talk. So that was one of the reasons why we did videos for for maps as well put videos in there because I like to talk so that was one of the ideas and then when when you and I got on the phone at him and I started talking to you. I did not realize that you I knew you were you had some charisma but I never really talk to you but we were on the phone it was like boom right away right we're just back back back back and forth. And I was like oh oh shit, podcast, like this podcast, like a podcast would be fucking amazing. And I was afraid when I first met you guys, actually, I had told Doug when I went to go meet with you guys at your house. And I said, look, I said, I think this is this is a amazing opportunity. I said, I talked with Adam. And right away, incredible chemistry. I could talk to that guy for hours, I think would be great on podcast. I said, you know, he's also got somewhat of a social

media following. He looks the part. So at fucking worse comes the worst. I've got a buff good looking dude that it could promote and say that, you know, maps is a good program or whatever. So that would be good. I hadn't been just in yet and when I met with you guys Obviously right off the bat. We all hit it off. We were talking for hours Do you know that Katrina has that conversation recorded? We gotta listen to that. I have not heard that I've never heard you listen so I put it on she snuck it on her iPad and she told me afterwards And I never cared right afterwards to listen to it again because we just fucking had it right and there's nothing Important to be cool now it would be cool now to see what the audience

I don't even know if we told the audience is what they don't know what so when we sat down to talk we all had our Ideas of what we want to talk about on a fitness podcast The three of us and actually there was four of us, because Craig at the time was a part of it. But the three of us in particular really, we all had a passion for doing fitness the right way. I remember we were talking about that. Like, there's a lot of stupid shit out there. And they're being sold crap and people are hurting themselves and they're not getting healthy and like, and we were talking about like, we, we have a message and it's the right message. And we think if we we deliver it right people will, it'll resonate, especially because at the time we had really, we had a scene that the, that that was the, the way

that social media was taking things was, was real, was being connected and real. But I was afraid when I met you guys, like, okay, I wanted to talk about the wellness side of fitness. And I'm like, okay, here's a couple guys that, Justin looks like a fucking collegiate football player, right? Just fucking big dude and Adam's a fucking pro, physique competitor. Are they gonna wanna hear me say, I think we should, I think the direction of fitness

is to meld wellness with aesthetics, right? And I remember when I said that to you guys, like melding wellness with aesthetics, that they perfect. You guys guys were like absolutely. That's exactly what we want to do. I know you're probably like It's a pain that are like whatever. Yeah, I thought I thought I was gonna have to sell you guys Yeah, I thought I was at the sit there and sell you guys. No, I was already thinking like I was already a trainer who like You know, and it was because I was on one extreme Which I'm by this is another thing we had in common like dude. I sold the shit out of supplements I got everybody on supplements like I just a trainer for you. I mean that was the mandate

Yeah, I mean we took a shit ton of supplements. Yeah, and I took it too I took you guys when you talk about build muscle for really taking everything from yeah from 18 to 25 anything that's been on the market. I pretty pretty much tried, right? So, and the whole time, I remember reading, reading, reading, reading like, and I would dive, stuff that I was really into, I wanted to build muscle bad, trust me. So I was like, and I was a trainer, so I was like, I'm not only in my learning my craft,

but I'm also learning for myself, to be honest. So I was diving and trying everything. And that's also why, when I really started to dive deeper and realize the way these studies are put together to put this spin on these supplements is really bullshit. And then when you start to break it down mathematically as far as how much that can improve and change your client's life,

you realize it is so, there's so many other things that are so hard already to get them to do and to like, well think about that in the beginning how, you know, going into the first couple shows, there was like this, this weird like, well, what are we going to do with this? Because, oh yeah, you know, like we're talking about supplements and like, well, there's still some merit, you know, maybe creatine, there's, there's, you know, a pre-workout kind of formula. If we put it together, you can do that. And there's still a lot of justifications made. Initially, because it's like, well,

do you guys remember when we went fucking, when we went full on? Yeah, remember that? Yeah, we did a whole episode around it. We did, we had, so we were like, like throwing them away and shit. Well, here's the problem, like, here's the problem. Here's the problem when we started my, when we started Mind Pump, we talked about this like,

okay, we're gonna start this podcast. It took off really quickly and we're like, well, we're not gonna sell anything for a long time because we wanna make sure we, you know, our audience knows that we're legit, that we have integrity, you know, you know, we wanna do a really good job. And, but we always, we would have these meetings like well

You know how are we gonna monetize if we don't sell and promote so I thought that's the money maker Yeah, and here all this time. We're all works such a big decision a lot of people don't know that realize Yeah, well, we work we work for up until right recently Yeah up until recently we were we used to meet we used to meet for the first year together We used to meet two times a week right sometimes, but most of the time two times a week where we'd be together for about four hours and we'd do multiple episodes, talk business, do everything we need to do with it.

And then go do our job, regular jobs. And so it was difficult because we knew that's the way everybody made money, but we have, here's the thing, and here's why we sold supplements so hard when we were trainers working for the big gyms and I and I put this together Recently it was a because we took a shitload of them ourselves, but b When you have a lot of integrity

You can't sell something unless you buy into it. Mm-hmm. So it's I know for myself I made myself buy into it because that's what I need to do to sell it. It's almost like a mind game Oh, yeah, you play with yourself because I can't sell something unless I buy into it because that's what I needed you to sell it. It's almost like a mind game. Oh, yeah. You play with yourself, because I can't sell something unless I buy into it. Well, so, you know, so you know, I have to believe in it. I'm not a bullshit. When I realize this, right,

then I began to unpack it, right? And see like, well, then how did that happen to me? And then why did I get bought into it? And then you start and I go like, man, like the way the system is set up and the way like somebody who enters into the fitness industry, it's really, I mean, it's- Do you remember the five components?

It's like, yes, that's why I'm heading with this. The five components of fitness, these are the ones that we were trained at. Supplements were number two, bro. Oh man. Yeah, added to the top five things. Supplements are number two. Two number one, supplements number two. Cardio number three, resistance training number number four personal training number five. Yeah, so I mean you were it was pure

Bullshit, or shit. It was pure bullshit, but and and we knew this and we actually had a meeting I remember we all stood around each other I think we might have been even been on the phone It might have been a conference call and I was going off. I was really like you know what? You know fuck this we're gonna fucking go after supplements, we're gonna fucking just know holds barred, fine, we're never gonna get sponsored, but whatever, and again, to my, not to my surprise,

but to my delight, my co-hosts were fucking more down than I was, Adam was like, oh fuck, let's buy supplements and post the fucking picture and tell people how shitty it is and they're like, well, we gotta be careful. We're gonna get sued. We can't be all that shit. Like, again, it was too much. I'm like, fuck the system.

Actually, in fact, I'll tell you what, here's this will go deep. The first time I really, truly knew that I was with a fucking just a gangster team, like a badass group of fellows was when we had recorded and a lot of people don't know this and I'm not going to go in too much detail because I don't want to put anybody on blast, but we had recorded the first 15 episodes of Mind Pump with our buddy Craig. Craig, so we had 15 episodes ready to go. Hard work, we're real proud of it. He says last minute, he can't do it anymore because of his sponsors or whatever.

I was deathly afraid and Craig at the time had all the social media pull. He had more social media pull than any of us. And a lot of us, and I know we had kind of dependent on that. Like, okay, that's how we're gonna get our start because Craig's at least got some kind of a foothold to get it out of there. Yeah, and he was tied with bodybuilding.com

and sell you coins. Those were big, those are big companies. Yeah, those are big companies. And for us, it was everything, right? And so him dropping out last minute, we can't release the episodes. We can't use that anymore. And my fear was that you guys were going to be like, well, I guess it's over. Like, we're not going to do this anymore. And I got on the phone, fully prepared, fully prepared at Doug Knosis,

because we talked about this. I actually talked to Doug about this before we, all of us talked. Oh really? I was fully prepared to try to convince you guys to keep up, to do it again. Like we're gonna record 15 more. I was like, okay, I was prepared, I was gonna do my thing,

I was gonna do my motivational leadership thing. I get on the fucking, I get on Tony Robbins' shit. I get on the phone, I get on the phone, and Adam's like, fuck that, we're gonna do 10 more, and Justin's like, yeah, I'm glad you said that, me too, and I'm like, wow. This is fucking great. Like, I was fully, it's crazy, I thought for sure

that that shit was over, you know what I'm saying? And we kept going. Oh yeah, there was no hesitation. I didn't doubt it at all. And you know what, it is funny how things all worked out and played out because I don't think, I don't think you could do the show with four people. No, it's true, I mean.

No matter how great, and not to mention, I'll attest to that. And I think that it all, you can barely squeeze shit in as it is, right? Yeah, no. I get enough, like when I want to, when I want to,

you know what I mean? It's perfect. And I remember that, and I really, I remember, you know, one of the times afterwards, and this is why I know that it was all meant to be, right? So here's what you know, one of the times afterwards and this is why I know that it was all meant to be, right? So here's what you asked the question in the day, right about fate or do we believe that?

So it was pretty funny you asked that and then we're talking about something like this because this is like one of those situations like, well, it's crazy how that worked out was that that didn't happen exactly how sales had it. And then I remember two thinking like, you know, after one of the episodes, Craig is 100% of a leader, just like one of us. I mean, he's got that leadership about him and he is definitely one of the most impressive men, business men.

Oh, God, I'm the fitness center. I've never met anybody that works so hard. Yeah, yeah, I mean, he is a smart cookie, dude. And I knew it right away when I met him. So the way we met i met craig through a mutual friend and he kept he kept telling me all the time i got to meet this guy and i mean you always my and he's a bit like his best friend and they went back

they knew each other from back east and he kept telling me that we had a meeting he been telling this for like a year and a half two years and he never told me his name and i actually i know who cried in the fitness industry so i know who craig is craig has in he's on bodybuilding dot com and he's on cell his name. And I actually, I know who I'm in the fitness industry, so I know who Craig is. Craig has in, he's on BodyBillion.com and he's on CellularCore. And if you're a guy who gets on BodyBillion.com

or CellularCore more than likely, you're gonna have seen Craig at one point. He was the face of CellularCore, really, right? And on BodyBillion.com all the time. So it was so funny when I saw him, I recognized. And you can't not recognize him. Once you see Craig one time, you will always recognize him, especially with that hair, right?

He was like Conan. Yeah, totally. He's very Craig one time, you will always recognize him, especially with that hair, right? It was like Conan. Yeah, totally. He's very unique, right? So I remember seeing him going, I know this motherfucker is, right? And I was totally jazzed to meet him, but I have to say, when I first met him, I thought for sure he's gonna be like,

a lot of what I was meeting in the men's physique and bodybuilding world. Yeah, not the smartest group as a collection, right? It's simple. He was actually very intelligent. In fact, he was a trader before he was a... Modernist trader. Yeah, yeah, commodities trader on Wall Street,

like before this. So the dude is a smart cookie, right? And a very savvy, and man, we just, we talked all night long. And it was, we never actually touched fitness. We just talked business. Oh, I thought I just said touch body parts. Yeah. I don't think I don't think the first night we did that. So that's, and so when we hit that off, and then I knew the pull he had, that's why I was, you know, I'm the one who brought him over to all of us to be possible in the podcast. But then when I realized there's no way as strong of a personality as is could have fit

on the show. He's already strong enough to carry a lot of things all by himself, you know what I'm saying? And it was too much in one room. I don't think I definitely think our paths will cross. Oh, I agree to it. I think I definitely do. But no, I mean, it all happened exactly the way it was supposed to.

I mean, the fact that all of us, all four of us have had zero knowledge of this business of podcasting. None of us had ever done a podcast. None of us knew what the business of podcasting was. Doug had equipment because it was his hobby. He had a lot of fun with this kind of stuff, but he wasn't a professional producer. We were just trainers, and we did it, and it came out. And you know what's funny?

I don't think it would have worked had we not been that way, because if you listen to, especially a lot of our earlier episodes, which by the way, how many, what percentage of our audience you think has listened passed like 200, like before 20? It'd be interesting. Most of our forum is, I know you know. So you could do the percentage off of that. I'm most of our most our forum is I know I know you know

So you could do the percentage off of that. I'm most the forum is is listen to all of them Yeah, but they're the they're the more hardcore, you know So if I were to go by that I guess numbers. I would say you know, I think I'm maybe right maybe five 10% of dude some of our early episodes were It's because we had nothing to lose. We didn't know any better We definitely feed off each other. Yeah, it became it. We went fucking nuts. Like some of the episodes are recorded. I mean, we recorded it and you know, sometimes we were nervous. We were lowering conversation. And sometimes we were nervous, so we would, we'd go to Doug's house and we were called in the living room and we'd be nervous, you know, because you're excited. You got the, you know,

Doug's had everything set up to record. so you like walk into this like production, right? So like, oh fuck, we're about to get on. Yeah. And then we used to intro the show, so that always fucking was stupid, right? It right away would start us off on this awkward kind of tip. Well, so we would drink, or we would smoke. I have to say, though, that I feel Adam was the one

that opened the floodgates for crazy. Oh my God. He started talking about sparkly taint, and like what he did to clean his ass hole. Oh yeah, that's right. Doug, you had the share. I was all. Doug, you had to share your first experience.

Doug tells us to throw. That's what we were doing. When we were all, so we were at. Yeah, because Doug obviously, he knew me. This was like episode number two or one. Was it one or two Doug? It was one of the ones where you recorded. We recorded, yeah. Yeah. It was at your house, Adam.

Yeah. And he was used to my level of crazy, which is I'll go after people and I'll attack controversial subjects. Yeah. I'm not crazy in the same sense you are where you'll talk about Blow Jobs assholes. Yeah, crazy shit.

The hoes bar. Yeah. Yeah, well, Sal, you know, is, he can be very professional, as you can see on the show. And when I first met Sal, he was very proper. And so I knew Sal from that venue, right? I didn't expect this thing to escalate like it did. Who so, Sal, yeah, so when Adam started talking

about the sparkly taint, I'm sitting there, okay. It's interesting, but I don't know how well we'll receive this is going to be by the masses. And honestly, over the over the years, I was nervous too, Doug. There was a lot of your stuff. I was on your side. I was on your side. I was on your hands. You go, oh my God. What do I get? You know, it's funny. I'm scared. When you were going off, I was like, yes. I know. I saw Tweekle in your eye. Oh, yeah. There was ice at twinkle in your eye. Oh, guys.

This is where we're going from now on. There were a few nights of sleep, I think, me and Adam had you guys miss. I remember, you guys would tell us, I don't know, guys, how we feel. And you know, because we went hard. Yeah. Harder than we might even go down.

Well, I think we, oh, yeah, well, we went the show. I think, too, to be completely fair. I mean, I, I think we're much more comfortable now. And then was, part of that was trying, there's no trying now like it was spitballing. Yeah, I think that, so I think that, that's what you get, right? You get that when we're, we were trying material, we're trying to, yeah, trying the shogun. And you know, that's probably, you know, looking back, you probably think that, okay, that was probably a lot of nerves, you know, like I had a lot of nerve, even being guys that are comfortable outgoing for you, you'd be probably lying to yourself if you were

doing something you've never done before. And it's fucking weird, I'm not. It took me a long time to get used to talking to a might, speaking like I'm speaking to lots of people, but looking at one motherfucker, you know what I'm saying? It feels weird, you know, it took a while for that to kind of say. So you know what's funny for me, like talking on the mic felt extremely comfortable from the gate talking, but it was afterwards that used to fuck with me. Because I get, when I start talking, I get into a flow state very easily, where I zone in,

I talk, and I just go, and this is why I've always been accused of having a big mouth, because it's always gotten me in trouble. If I'm in a conversation with someone, excuse me, and it can be anything, it can be politics, religion, like the subjects you don't touch, I'll get into it, and I'll just go, and then it's afterwards, I go, fuck, I shouldn't have said that,

but it's just coming out. And so, they so make it words They're and the world there were times where we would have episodes where we would say shit And then afterwards I'd go home and I'd be in this is the early days right and I think myself like analyzing it like I'd be like 500 people heard that I know a thousand people heard me say that see that was you But that was me real time so like I had this instant panic, you know And then sometimes it would fuck me up like as we're as we're talking and you guys figured out right away I'm not the opener, you know like you found that right away because I was like

Like at this like moment of like danger You know you're gonna say something wrong. Remember Craig tried to organize that Where he was like okay, so we make equal time for each person. Let's have you know Justin gets to open this time and the next thing I'm gonna rotate like that hell hell awkward and Justin's like I don't want to open That's me guys. Yeah, I barely like you want to do this shit. Let's be open it up, bro Well, I'm you know, I'll tell you what it But it's all because I told you, I know Justin. So we've been together for a long time. Just like you and Doug go back before us.

And so I know his strengths. I know what he likes to do. I know he's aware of that. And so when Craig was wanting to stick up for him so he gets more mic time. And I'm like, I don't think my boy wants to. It's just like exactly what I want when I want it. Yeah, that's the thing. Just like I don't want to sit wants to. I'm like exactly what I want, when I want it. Yeah, that's the thing.

Just like I don't want to sit down and write content fucking all day long. Yeah, that's fucking, I don't know. It's not me at all whatsoever. Well, what's also trippy, because I like to sit back and just kind of analyze it, like the show and what makes us do what we do and why we like to do it.

And it's, you know, it's like, we've talked about this before, it's confessional, it's therapeutic. If you listen to this before. It's confessional, it's therapeutic. If you listen to the mind pump for a long time, you can 100% tell what's happening in our lives. There's an entire story timeline. It's a process. You can see when we're frustrated,

when we're stressed, when we're happy, when we're into a new subject, when we're, you know, all of us are discovering something new about fitness or health or awareness or whatever. It's working on something. It's like it comes out. That's what we end up talking about on the show. And that's why I like to listen back to old episodes

sometimes because I'll be like, oh yeah, that's when we've done that in a really long time. Oh, it's cool. And you know, I'll tell you what, the amount of personal growth, I think the three of us have gone through because of mind pump. Oh, absolutely. Is insane because it's really what it does when you're talking on a microphone and you're

trying to be yourself, imagine talking to a therapist every single day, record four episodes that are about an hour and an hour and a half long. And you end up talking and you end up getting deep, you end up getting deeper and deeper. And in order to do that, in order for you to do that, you have to really self-examine yourself. And because it's recorded, here's the funny thing too, because shit is recorded, you're more aware of the fact

that you're gonna try and bullshit yourself. Oh, absolutely. You know what I'm saying? That's the coolest thing about it. Exactly. I can't bullshit myself because this shit's on audio. And the other part you can't bullshit is because once the podcast starts to get big, you can't lie about shit because people are gonna run to you and they're gonna know.

They're gonna see. If I'm not working out right now, I'm not gonna be like, well, I'm not gonna lie. And say, I'm so fucking good. I'm not gonna have you guys load plates and then we take a still pick. Yeah, cuz then I'm gonna really be someone who'd be like, whoa, you look like you need to do stuff that's a facade. Well, if you look at this, right, if you look at it as a business, it's our, we knew that this was also gonna be our biggest secret weapon too.

Was our ability to be real, to be truthful truthful and to be that information to really what to put out the most content first be real truthful and as factual and for sure as we can be and if anything that we learn and then we learn new that contradicts something we said we go back and we go right back out we and we talk about it and we just so it's like I feel like that really puts a lot of pressure on everybody else that's in our industry it's like if you like that really puts a lot of pressure on everybody else that's in our industry It's like if you're listening to mine punters and you're talking about anything that's new that's coming into health and fitness That could really benefit you as a consumer or somebody who's wanting to be healthy being shape and and continue to grow and learn in that area or in that arena for yourself or for whatever

Reasons you can get bet your ass, you're gonna be able to find it through. You're popular and you're in our industry and you are an influencer, we're gonna watch what you say. Yeah, I mean, there's that, that sort, I don't know if that's a fear or if that's a blessing for some of you out there,

but that's just one of those things. Like we assess each other all the time constantly. And so if we're putting out shit information, we better address Which by which by the way is not it's not easy. No, it's not easy being the one that's being assessed You know and we all stressful we all do it and we all call each other out on shit all the time and we're all Okay with it. It doesn't mean it feels good

It doesn't mean that you like it when it's happening But we respect it and it's happening, but we respect it. And it's not like I'm, you know, I'm not gonna say to Justin, you know, fuck you for saying that about me. I'm gonna be like, fuck man. Okay, let me just, I'm gonna listen to what you're saying

because, you know, I respect your opinion and because that's our brand. And if I don't live this brand, mine pumps not gonna. What was the quote you gave to the day or that just gave you the seek pain? A bad day. Oh yeah, yeah yeah, what that one a bad day for the ego is a good day for the soul Yeah, and boy I'll tell you just speaking personally you want to talk about ego checks. I've had more

Ego checks and reality checks and more Realizations and growth which comes from being uncomfortable in the last two and a half years on mine pump Then I think I have in my I, and you've held it together, man. I'm seriously though, like you've done a lot to show me how to get through that kind of adversity. And so I commend you for that. I just want to say that. It's, I appreciate it. But it's, I think this show, for me at least, has been more than business. It's been a therapy. It's been a rock for me.

It's been a place where I finally have a venue where I can express myself. And it feels good because I know I'm helping people. Or at least I hope to be helping people. It's not coming from a bad place. I mean, to see some of the messages we get, I mean, we don't get messages like, and we do, actually no, we do get messages like I lost 10 pounds, I lost 30 pounds, my bench press went up 50 pounds.

But a lot of the messages we get have nothing to do with any of that. Most of the messages we get have more to do with, I had a needing disorder now, I'm feeling much better or I feel much better about my body image now or I stop taking these, you know, fat burners that were making me sick because of you guys and, you know, I really questioned my relationship to food or, you know, I'm able to get me and my wife exercised together now and so our marriage is better like shit like that and it really makes me feel really

good about what we do to the point where I would do this for free. I mean, it's true. Yeah. If if something happened and there was no business in what we were doing, well, I think I get another job, but I still want to do this. I think we always agreed that because at the end of the day, mind pump is mind pump the podcast, right? Mind pump brought truth, but, you know, now you see mind pump TV and ultimately the parent company is mind pump media. Like, I mean, we're barely scratching the surface of where this is going.

And eventually, it'll be very realistic that a majority of our time won't be spent behind the mics or behind the camera, but I honestly think that I'll never want to completely stop this because of those reasons. Because of that, I feel like we've used it as a platform also to grow and it's been that beneficial. So it'd be zilly to me, I almost seem to completely not do it right? No, never

I think we would ever transition out of it completely. No, never and the the changes that we've gone through while we've While we've been doing the show. I mean, I'm just thinking back to some of the transitional moments When we started mind pump, you know, do you guys remember of course you can remember your transformation? Just remember that Yeah, remember when we surprised you. Oh, yeah. Yeah. Well, I mean, let's be really transparent, right? So there was a little bit of a, hey, man, we were going to do something. You know, for this episode, you know, there's a little bit of a forewarning there. And I just was like, okay, I'm going to roll with this. And in those, okay, I just attributed it to a big part of a forewarning there and I just was like, okay, I'm gonna roll with this. Yeah. And in those, okay.

I attributed it to a big part of our momentum at the very beginning. Yeah. Oh my god, are you kidding me? Yeah. We did that in the CrossFit episode. We, the CrossFit episode was first because we just came out guns blazing.

But we, and when they responded to us, was fuck, I couldn't believe that. I could not believe when CrossFit came after us for that episode. I was like, thank you for the free publicity. We're gonna do another episode and hopefully get worse. Yeah, yeah, like we're not scared off. No, this is perfect. We're coming back. But next episode. But you know, Justin, we were all, you know, obviously at the time we were starting to sell the maps program. We're like, okay, we're gonna

start presenting this to our audience. And we're like, God, what better way than to have one of us, like get fucking like shredded or whatever on it. And at the time, I was like, you know, I think I was like 8% body fat and Adam was like, you know, he was competing. So he was fucking ripped all the time. So I'm like, well, we're gonna have to get like, we have to go up and then go back down. And they're like, just gonna be perfect. He's got some fluff. He could totally do it. And you were also the least likely guy to present your physique.

So it was perfect. Well, that's what made it really. Exactly. What I think it was important for that too, from business reasons, right? So one of the things that we all know for sure is that, you know, this is, I mean, it's something, it's part of the reason why our YouTube channel is going so slow

is because we don't take our shirts off and do pump up videos like that. Like, you know, we could do that. I could do a photo shoot, we could do that and do all that cool stuff and put it out there. No, but it's not us. Yeah, I mean, none of it's not, and so Justin was perfect for that.

He could be further from that. And I wish I knew it would be more uncomfortable the process. We got to find the episode that was on as an early episode, but literally on air, I'm like, hey Justin, me and Adam want to ask you, want to talk to you about something?

Like an intervention. Like it was like, it's so, we presented it. We literally presented to him this transformation that he would go through, and he would document it using maps and of course Justin's a fucking gangster. He didn't skip a beat.

He challenged me. Yeah, you know, and I look at it as like, well, you know, I gotta show these guys. I'm not like, I'm not afraid of doing things outside of who I am, you know, like that was a challenge that was like, all right, this is where I can contribute and I could show the am. You know, like that was a challenge that was like, all right, this is where I can contribute and I can show the team, you know, like I'm a team player. Like I'm going to do this. I fucking hate this, but I'm going to do it. Maybe our fans

will get something out of this, you know. What do you think you get? What do you think? What has been one of the greatest challenges? I think somebody even asked that, right, Dad? We have questions from the forums. Yeah, like when you think of like hurdles like that, like that was a major hurdle, right? Probably a gross spot for you. That was a gross spot and that was hard to manage. Like, that was extra effort that like, normally I wouldn't have to account for, you know,

that I'm like, I had to be really savvy with my time management. And so I was, I was still seeing quite a few clients at the time too. And then we were doing this. And then I was doing that on top of that. And I had a family and two kids. And my kids were really young at the time. And so yeah, I had like, ever was like one, I think.

But yeah, so it was, I mean, I was, there was just a lot going on at the time. And it kind of went against your fabric because you're so anti-trained and diet to look a certain way, because you're very much like, fuck that, I wanna be able to move a certain way. You didn't give a shit about that.

It makes me ill inside. Yeah, yeah. I have that kind of weird aversion to it. I just like, I've cared so much about it. Well, I'll be that guy. I have the PR guy or the guy that like shows off doing something super cool, but like for some reason it's just never resonated to me to be the pool guy.

You know, I don't know, it's just not me. And the thing is, it's fine. Like I always told Adam and like I totally respect everybody in that world and I always appreciated You know the effort that it took I just was never that was never something I wanted to pursue Well, I mean you didn't you just okay great you can go back and see Some of those pictures. I think we might even have them on the website. Do we dug there's still on the which one call right? They make around Facebook I'm on the Instagram

Instagram yeah Um, they make their own Facebook. I'm not sure. On the Instagram. Instagram. Yeah. Yeah. On the MindPump mediums. You have to go way at the bottom. Maybe we'll re upload. Yeah. Yeah. Through back Thursday. Yeah. Let's just start blasting that one forever. Yeah. What for, uh, for me, God, easily one of the biggest challenges for me was when we started MindPump, I was, uh, towards the end of my marriage, right? But I was still married. And, you know, I, again, I have a big mouth. And of course, I discovered you guys do too.

And so we would go crazy on the episodes. And it really, really, really rubbed my, at the time, my wife the wrong way. Really, she did not like some of the topics that we talked about. And she would get very, very angry with me and we talk about it. And it was, you know, it was like, do I change who I am? Because of this, or do I just stay who I am? And really the only difference between me on the podcast and me on the podcast is on the podcast that can reach more people. But that's the way I talk on the podcast and anybody who's ever met me will tell you,

this is the way I talk to people. If I wanna talk about a subject, I'll talk about it. If I'm gonna use a curse word, I may use it, depending on my audience, but it's not a problem. And so, that caused me some stress because you start thinking a lot of different things. For example, you're probably afraid you couldn't be yourself.

Well, I knew I was gonna be myself. I was afraid of what that meant. What did it mean? Because I knew I couldn't stop it. As soon as I started talking, it was just gonna come out. And what did that mean for my marriage at the time? And also, having kids, I'll tell you what,

this is digital. It's saved. It's out there forever. You know, knowing that at some point soon, you know, my kids are going to be able to listen to me talk about sex and drugs and, you know, all kinds of crazy different topics. And, you know, am I going to be okay with that? And, you know, and I did, I did realize that and it was a, it was a source of stress for me. But then I thought about it, and you know, what kind of a relationship do I want with my kids? I want, that's the kind of relationship I want with my kids

because I'm not being irresponsible, I'm not an irresponsible person. I don't advocate people hurting themselves or doing things that are gonna damage their bodies, or their minds, or whatever. And so I said, you know, this is how, this is the kind of relationship I'll have with them anyway. And how cool is it gonna be for them

when they're old enough to listen to podcasts or whatever, that they're gonna be able to listen to something like, oh shit, there's my dad, like, that's how he talks to his buddies. I wish I could do that with my dad or my, you know, how cool is that gonna be? So that was a big, I'd say that was a big moment of challenge for me that. Once I overcame that, just a huge piece of stress

left my body and allowed me to be free. That's funny because your, what was causing yours was also causing mine. And one of my biggest first growth with all of us as a team. I remember, I totally remember having this conversation with Katrina. So I'm really blessed that I have another partner that I can come home and I can like, like intelligently bounce things off her and like her advice is fucking really sound and solid and non-biased and challenges the way I think. And so it's refreshing that I can come home and I can

do that. And I remember when you were going through all this and when you went through the divorce, I was having a really hard time because I know what it's like to go through something heavy, heavy, and alive. I've been through a lot of shit. And I can't imagine what you were going through. And I remember knowing like, I know he's half distracted.

And I know that I don't have all of Sal. And I'm like, I remember telling Katrina this, and she's like, well, why don't you talk to him and you tell him, and I was like, no. And she's like, why? I don't want you, when you want him to tell you if he felt that way. And I said, no, I think I would want him to respect me so much

that I know my shit. And I know that you're not getting all of me and that I will You know, I will figure the shit out. I'll figure it out. Don't worry and I remember and I remember she's going like well What if it what if it continues on or what if I get what I said? Well, that's just it is I don't think it will and I don't I don't think I need to and I think that you know I would want that exact same space from him to allow me to do that. And I said, and at the end of the day, I would take salad 10%, then 99% of the men out there

at 100%. You know what I'm saying? So I remember that was a big thing for me because as someone who's, I've always been so like the hardest thing for me is pulling back. Like I always want to push. I think we figured that out right. All these years now we've been together is I push your nut receive.

So I know I apply a lot of pressure on all of us, including myself, you know, to because I know because I know the capabilities of everybody in this room, you know, it's very, very special and especially when it's when it's moving all in the same direction. And it just, it's impossible when you have somebody going through that for them to be working at their fullest capacity what they're doing because they're just not a 100% present because you can't. And so I think when I when I made that realization that like how much I appreciate you know who you guys who I work with that that would never be something that I would allow to bother me.

And I was a major, a major. That's a, that's something I think you have to learn when you work with other, with your, with people who you're, you're, you're equals. I don't mean equal on every sense, but I mean in sense of respect and, you know, self-startership and all of us work hard, none of us are lazy. None of us want to fail. All of us are extremely success-driven. And it's difficult because you don't find as many people, you don't find a lot of people like that all at the same time. You'll run into one here or there,

but they're still pretty rare. But when it's a one big team, you have to know that you have to trust that the other person's going to be that way. Put yourself in their shoes. I know what I would be thinking. And I don't need nobody to tell me. I'm already beating myself up enough on not being able to deliver at that.

You know what I'm saying? It would only do anything. It wouldn't do anything. I think exactly what I said was like, it would not make the process any better. In fact, respecting him and giving him that. And you know, And that's 100% what happened. Yeah. And that's totally what happened.

And that's been, I think that's been an ego check for all of us in different ways, right? Because we all have our strengths and we all have our, you know, relative weaknesses. And I say relative, because compared to each other, some of us are stronger at some things than others. And that's another thing that is another growth period

is learning when to step down. Knowing when to let the other people take control because they're better at these things than you are. Or this is their level of expertise. And that's difficult when you've always relied on yourself being that person. And it's not so much like your ego is like, I have to be the one that's always doing these things.

It's more like, I've never really been in a position where I could just trust that the other person is gonna not only do a good job, 10 times better than I'll do. And that has really, that's really turning this team into something that's fucking awesome. That's pretty amazing.

And what's crazy about it, and something I'm going through right now, and learning right now, is that it makes things, believe it or not, as hard as we work and as stressed out as we get sometimes. It actually makes things sometimes feel seamless

because people handle different aspects and we all trust each other. To the point where it's almost like, you almost feel like you have to be busy to feel like you're doing something. You know what I'm saying? Like I just gotta be busy. That means I'm doing something.

When in reality, we've done more work in less hours than I've ever done in my entire life. I always worked, Bell to belt, every single day. I was forced to learn not to through my divorce process and having my kids now, you know, the thing and all that stuff, right? I was forced to learn that, but the reality is, the amount of shit that we actually get done

and have done in a short period of time is pretty astounding and it's exciting to see where that can go. And true to Mind Pump, we love to share our process and what we're learning from this is more about how to build a successful business in fitness. And I feel like at one point, and I don't know if it's happening sooner or later,

that this is something we can share with people in fitness because the two biggest problems that we talked about and have identified from day one, and one of them we've attacked like crazy, and we're going to continue to attack. Number one is the fitness industry is just 99% of the information is bullshit. It doesn't make people healthier, doesn't make them more fit, it doesn't make people feel better, it's not an answer to the obesity epidemic, it's actually part of the problem, and so we've been attacking that. But there's another part that we haven't,

that we're gonna tackle, I feel like we're gonna tackle at least, which is, you know, there's a lot of very passionate, good people with lots of integrity and lots of talent, who wanna be in fitness and make it, they're living, make it a part of their life. And there's not very many ways to really do it unless you sell your soul to the devil. We're gonna help that, probably.

And that's, and I would love to help that. I've met so many, that will be our next major pivot. There's no doubt in my mind that will be the next major pivot. Yeah, I agree, yeah, 100%. Really, it's just when it will happen because I know there's other things we're trying to accomplish first, so, but there's no doubt that when you think about it, that feeds

into all of our wheelhouse better than anything that we've ever done together. So everything that we've done and created to this point, that is by far even closer to everyone's expertise and what they're really good at. I've just known some incredible trainers, I've known some incredible fitness leaders who left the fitness industry to do other shit, use their skills in banking, you know, some bullshit like that, which was fine,

it's fine industry, but they could have really been effective at helping people, but the reason why they left is, it can be a hard industry to earn a good living massively corrupted. Yes, it is. I mean, that's just, once you get to the top and who owns or who has the most money in this industry, supplement industries, magazines, you know what I'm saying? You talk about that.

Even the gym. Even the top gym. You don't see like really super awesomely educated personal trainers, like where do they, like there's no like level like that, unless you can buy in with the supplements or go in with some gimmicky bullshit, or you create a gym franchise that just takes everybody's

money for not showing up. So I mean, the pinnacle of it is ugly. And we wanna be able to get to that pinnacle to change. And I'll never forget climbing the ranks at 24-hour fitness, and then I had invested in my own gym, and really truly understanding the model. And I could see the direction things were going with the big box gyms.

And the model is 100. We've talked about this many times. It's super clear. Their goal is to get as many people to pay them a monthly fee that's low enough to where they don't cancel. That's the key now. It's got to be so low that someone says, it's only 15 bucks who cares. Low enough that they'll keep it and that the people will never use the gym. This is 100, so what they do is they design. It's a creditory. What they do, and when I realize this,

it fucking made me sick to my stomach because I never saw gyms this way because I love, I worked out all the time. I was always consistent. And it was one of my passions. But when you look at a gym, really what a gym is, it's a big showroom, okay? It's like you're going to a showroom to buy a car

except you never get a car. You walk in and the way they design it is to present to you something so that you can pay for this membership. So they put in there all the shit that attracts people to buy. The gimmicky circuit equipment, the shit tons of cardio, you know, the new class, it's a fat, oh, tybo's out, boom, we're going to put that in, oh, body pumps out, boom, we're going to put that in. You know, even the machines and the free weights's a fat, oh, typos out, boom, we're gonna put that in, oh, body pumps out, boom, we're gonna put that in. You know, even the machines and the free weights are designed to, like, you don't have a free weight room

that really looks like a free weight room, usually. It looks, like again, it's a showroom. And the goal is to draw you in with this showroom, you pay for your membership, you come a little bit, and then you never come back again, but you don't stop paying your membership. Yeah, because you feel guilty because you know you need the gym in again, but you don't stop paying your membership. Yeah, because you feel guilty because you know you need the gym in your life

because you don't eat good all the time. You don't work out very much. And you know, once maybe twice a year, you feel guilty and you go and they know this and that's why they're gonna just mark it to your insecurities and just hammer you on, you know, how ineffective you are and how lazy you are for not making it.

A lot of people don't know that if you, if actually, and this is all gyms, unless it's like a private club, right, that actually manages this, but all gyms, if every member showed up, you would be way over the fire marshal, like you, there's no way you could fit everybody in the gym and that you wouldn't be allowed to.

So, isn't that funny? There's a business model where if actually everybody showed up, which is humanly possible, right? It is possible if organized. If you have a membership, everybody's show up in the same. They would not be able to. Why do we should do that one day? That should be what we were protesting.

If we were Joe Rogan being out of the classroom. If we were Joe Rogan, we would try and organize that. Every single pro-layerist. That shows up. Oh my God, a fire company. Why not? Everybody who has a gym membership show up on Monday or whatever. Yeah, that shows up. Oh my god, a fire company. Why not? Everybody who has a gym membership, show up on Monday or whatever.

We should pick a date. And if they won't let you make a goal, get a refund. The end of this year, like next year, I want to do that, dude. We got to be big now. Operation shut down. Next year. All right, let's make it about. Next year, we make that happen.

Oh my god. Dude, you want to talk about burning some bridges? We've got some of our mentors and stuff. We've got some. I know. stuff in Reddies, Joe. I know, so great. Well, and here's the thing, too. So then there's the other side of you where as much as you didn't like it,

I respect the business side of it. I mean, it's brilliant marketing. It's, you know, that was one of the blessings of coming through a company, and 24 doesn't have the greatest of names now. Now, when I hear trainers coming up now talk about it, they kind of snicker at it.

You know, I was hanging out with Connor and he was weird, sharing old stories and he was telling me, you know, he's, what is he? 5, 6, 6 years younger than us? He's 30. Yeah, so he's 6 to 8 years younger than us. So, when he was coming up, like, it had already had a bad name.

You know, it's like it's people are kind of, after Mark Mastroff sold it, after that, it was, never looked at the same. I'll never forget when they when they started making a switch they it was run by so 24 fitness had people who owned and run the gyms were there was a heavy fitness and sales side this is how 24 fitness was born right it was fitness that people love to work the guys who owned it and ran it whatever loved fitness but they also had a strong sales side, so they combined the two and it became very successful. And at once they got to a certain size, they thought, hey, we're going to bring in a

retail CEO to run the company, to run the company like, oh my god, that was so good. Yeah, like this guy from Pepsi or this guy from Home Depot or this guy from wherever. And the problem with that is they came in and they looked at the model and said, hey, you guys have, you know, at the time, I think it was 300 Pepsi or this guy from Home Depot or this guy from wherever. And the problem with that is they came in and they looked at the model and said, hey, you guys have, you know, at the time, I think it was 300 locations or 400 locations. You guys have more gyms than anybody, you're open 24 hours, your gyms have are more equipped

than the average gym. All you gotta do is charge cheaper than everybody and you'll win. You'll just corner the whole market. And that sounds like that'll work, right? That sounds like a fucking great idea. Unfortunately, for those of us who worked in gyms as trainers and sales managers,

when you that was bullshit, that's not gonna happen. Nobody just fucking joins a gym. You gotta sell them on it, and you gotta at least show that you care a little bit. I mean, you can't just go balls deep in the whole fucking sell memberships and nobody show up type of model, but that's what they did. And as a result, the average price of gym memberships has gone down considerably, because when I was selling memberships back and, you know, we're talking 99, 2000, 2001, 2002,

you know, an all club, 24 fitness membership was like $45 a month. Yeah, $300 a join. It's a lot cheaper now. Well, and what's happened, and this is common, right? This is just common in business, when a company sells of this volume, it's sold for like $2.0 something billion. Like, so, especially, if it's private, and this goes for anything, it's not just fitness.

If a private company goes to this level, like to a billion dollar company, and then it ends up selling, the first thing that the first CEO comes in and does is just cut costs everywhere. It's so easy. Because they started doing that? Oh my God. Anything private, anything private that's grown that large,

just the likelihood, and of course there's outliers, but the likelihood of business is actually kept, I mean, we know this firsthand, growing the one we are right now, like as the number grows, you start to care less about all these little things, and when you have a business that's growing and that you're so focused on it,

building building like 24 was doing, you know, every day, it was like, what would be building a gym every week or something crazy different years? So when you're growing that fast, you can't even staff the places fast enough, so as far as being able to keep up with, you know, exactly how operation is being ran, and even staff the places fast enough. So as far as being able to keep up with,

exactly how operation is being ran. So you have people that you have three people that one guy could do all three of those jobs. So right away CEO comes in, assesses and goes, okay, we can cut all these positions, put that into one silo. Okay, we can take that position, that position, and make them chase commission by this much more, but reduce their salary.

And it'll look like we're incentivizing to make more money, but in reality, we know by looking at last year's PNLs that we can take, we're gonna save 10%. So the next thing you know, this CEO looks like a champion. And so when people are working for, in the company right now, they're listening and they're going, wait, I don't know what you're talking about.

My boss says are like 20, I guarantee you, if there's someone who's in 24 right now, they've heard the spiel, how great it is, and how it's doing better than probably what it was doing when we're talking about right now. But it's probably doing it with a 10th of the person. I remember going through that whole process and like the AC, like no AC all of a sudden,

and all of the windows are like steamed up, and then the place was dirty, and the pool was really dirty, and it's just like, what's happening? You know, you just start realizing, we just don't have the staff anymore. We don't have the capacity here to, you know, keep up, and like they were cutting all these things.

Well, yeah, what exactly, that's what that was. That was, we knew that as a company, when you have 400 locations, and you keep the temperature two degrees hotter, that results in a PG&E bill of $1,000 more a month over four, let's say we could save ourselves $400,000 a year, you guys, just by making everyone sweat their dicks off a little bit, you know, saying like,

no, it's so that's what they do. It's crazy when it gets to that level. It's true, and what people don dicks off a little bit. Yeah, same like. So that's what they do. It's crazy when it gets to that level. It's true. And what people don't realize about a gym is what makes the gym is the people that work there. 100%. I will debate this with anybody, although I doubt anybody who's ever run a gym will even question this.

It is 100% about the people. And I've said this a million times, you could give me the shittiest fucking gym in the world And I'll I'll outperform the one down the street. That's that's fucking amazing It's the country that's inside. I've done that many times when I ran Sunnyvale Which was one of the oldest? 24 clubs when I ran that motherfucker the pool was many times emerald green because the shit was broken In fact, that's how I sold it. Hey, we have an emerald green pool

green because the shit was broken. In fact, that's how I sold it. Hey, we have an emerald green pool. We had a luxury. Yeah, that's like a pond. That's tropical. Enjoy. No fucking roof. So the roof cave. Mark, which is a damn guy. A really friendly swamp monster and go over and get like a blow up palm tree or something you put it out there next to it. Did you tell you? You must have told me that the roof time you'll see for all. The roof cave did in several times. We had dumbbell bells that didn't match machines that would break i had a guy once i'm not even posted you walking on the treadmill and he reaches up to change the

channel on the television and the fucking tv falls and he and he catches it oh my god he catches it i was i was in the club i was in the club and he was a big one. Was that like the big heavy one? Yeah, that's when TV's were boxes. Yeah, they're huge. I was giving a tour at the same time, by the way. This was Sunnyville. This was Sunnyville. I'm picturing a little skinny Indian guy

catching a TV right now. Yes, it was. So he's walking on the trouble. I'm with the client and I hear life something like like the TV shaking and I look over and it falls and he catches it and you know, hey, good for him, he was able to walk for a good five seconds before he lost it. So I actually held it for like a waiver and I run over to

Women up with a clipboard and I'm like you're paying for my TV that you just broke and he's like what because he's like on the Floor and shit. I'm like you just broke the TV. I saw what you did you see the sign don't touch the TVs You're gonna pay for the TV is like no no I was in a fell. It's all right and we're arguing back and forth I'm like here. I tell you what sign this and we won't we won't charge you from the TV You're so gassed, bro. They owe me money, I saved you by the phone. I know, right? I saved you guys a couple. Oh, that's at least a $50,000 to $100,000 lawsuit, right there.

Yeah, I made a sign of form that we had wrote on that said basically, you know, it's his fault, he admitted fault and whatever, no. Oh, right. We weren't gonna charge you from the television. Oh, my God, that's so funny. Yeah, I was a little gangster back then. Got a lot of stuff like that.

Well, this is, you know what? I think this is the part of me, like, because at first I was mad and frustrated, then it made me want to like understand it. And when I started to understand it from the business side, was when I kind of softened up. Like, part of me was bitter at that, all those things. But then when I had to look at PNLs myself and

had to manage, it was responsible on average depending on what club I was from somewhere between one to three million dollars worth of personal training revenue and another maybe quarter of a million dollars in ancillary stuff. And at all times, you have 15 to 25 employees that you were managing. So when I started to look at all those things, I understood why the company in business would go that direction. But I remember the last four years of my career, I was totally, I needed some.

You guys hung in there, man. I fucking bounced out of there way. A lot of everybody said, I was one of the last ones to stay, dude. You know, last time when he can stay. Yeah, I did. Because you know why? Well, what I, and I meant this when people would ask me,

because of course, and I know you guys are the same way too. I mean, I was a trainer there for almost 10 years. Bro, I made my bones there. Well, thinking about this. I'm a blood purple. I thought you got loyalties. I used to say that. Well, not only that, but I'm sure you guys got plenty of job opportunities.

You're by clients that you used to train and stuff. I used to get that all the time. Even more money. I remember them like that all the time and even more money, and I remember them like, look, I'm gonna be like, how much money do you make here? And I'd be honest about where I was at, but I would tell them that in order to get me

to leave this situation that was so good for me, even though I wasn't growing, I wasn't very happy, it still was, I'm not a stupid guy either. I was like, you're making this kind of money out of him, you're still saving money doing this, you've got your house, you've got this. And you're working a gym. And I was a fun and I loved it.

So I had a number in my head that I would only leave. Like I would leave all that to chase a dollar for this. And that's what got me to finally leave was I completely chased the dollar. Once I left something I was passionate about, I left to chase a dollar. Then once I captured the dollar, then I realized, oh my God, I want that passion back. I wanted the passion back. And that's what drove me back into fitness. And

I started with the whole we love to hate Adam.com thing and the boot camps and all that shit. And then when we all met, man, it was then nothing has felt so there's nothing else I could potentially want to do for the rest of my life. There's no doubt in my mind because what I love about this business is there's there'll be so many businesses within it that I'll go I'll be able to feed that feed that monster inside me that needs that because I totally identify with Mike when he said that build it up to burn it down. I would build something up just to prove that I could do it and be successful at it to do

something else. You know, and that, to me, where we're at, what we're doing, and because the vision is so grand, there's plenty of that within this. So that excites me so much. It's really special. And I cannot think our listeners enough. I really, really can't because they hear these three guys talking on microphones and we do our thing and we bullshit, we have a good time and we talk about fitness. But the things that we preach and the things that we talk about, they take a little bit

of a leap of faith because a lot of the things we say are opposite. You know what I'm saying? A lot of the stuff we talk about, like we were talking about, you know, the protein recommendations being ridiculous and fasting for a long time. We were talking about, you know, fasting in a particular way. We were talking about, you know, not going to failure when you lift weights and body parts splits aren't. Neocontic gains cross it, which is insanely popular. Which in lightening people on hit cardio,

don't take, you know, don't take supplements for the most part, throw away your money or whatever. And a lot of people, you know, who, who, who, it took, it takes them courage because I know I was that kid, I was that kid who ate, you know, one and a half to two grams of protein a day, took every supplement, did a body part split. And if someone had told me, hey, everything you're doing is wrong. I want you to change it all. I'd be terrified of losing my gains or whatever.

And so we've got, especially the early, you know, our early audience, they, you know, they took a leap of faith and kind of trusting us. And I'm forever grateful. And we've got, we do have the best fucking fans. I'll tell you that right. They go to they go to bat for us like like like like nothing else, which is why You know even now Especially that form the form is unreal even even formed this day to this day is for sure I think what we're almost proud of because I think it's most by far it is the the closest representation of most by far. It is the closest representation of who we are and what we want to the point that there's been several times where one of us has been very heated about the flow. We've kicked off what two people, two people we have over that entire time. And they weren't

like really bad. It was just that important to us that this is the message and this is what how how we want this to be Like the experience we're trying to maintain. Well, it really, it's not even structured and strict as that sounds. No, not at all. No, it's just very, varying opinions, debate, discussion, just be cool and respect each other and have all the different opinions you want.

And let's have great discussions, disagree with us, which we do. We do get debates with people on there. And I encourage it, I embrace it. It's awesome. You know what I find is like one of our biggest wins, which I've noticed. You know, we mentioned these different, these different sort of subcultures, these different like ways of thinking about fitness even with, that could be dogmatic and people always want to identify a little bit more with a tribe,

like an IIFIM or a CrossFit or whatever other camp you want to describe. But people that they really are protective of that camp, they still can listen to us and understand where we're coming from with a lot of our points because I mean, for the most part, we really try to present it the right way as far as it being constructive. It's constructive criticism. It's not condemning. It's like, I get it.

I get why you really enjoy this thing or I get like you really want to look shredded and awesome and put yourself on stage and you know put yourself on stage and you know I like we get it like we were there like I was you know I was probably the most intense workout guy in the planet you know like I still have that inside me but like I'm passionate to make sure you know well you and I did you you and I were doing CrossFit before it's CrossFit. There were before it was CrossFit. I went through a phase of that. Yeah, and I remember going training that way because it was like this new hot thing.

When it was underground and nobody knew what it was, it was like the training world, if you were in training, you probably came across it, obviously, but this was way before it became commercial and people knew all about it. And I remember it was like, it was the talk. Everyone's talking about CrossFit training and doing this. And I'm like, I'm thinking, I'm never being sitting,

I'll never forget sitting in my desk and looking it up and googling it and trying to figure out what's this CrossFit thing everyone's talking about. And at that time, you couldn't even find anything. How funny is that? Google CrossFit and not finding anything. You couldn't even find hardly anything on it. I had to really dig to get this.

Was your buddy Austin that was doing it, right? Well, Austin even came even later. I mean, Austin was the first one who got me to really try it, but before that was when we were researching, look into it. And I remember looking at the programming and then following it and doing it in the gym. And I remember just being like,

fuck, that kid's kick falls off of me. He kicked my, oh, it just wrecked me. And I remember going like, I fuck, that kid was kicked. Oh, that was awful for me. Oh, it just wrecked me and I remember going like, I gotta work the rest of the day. I was like, I almost blacked out. That can't be good for me. And I'm like internally, I was like, I liked it though, because I'm competitive, right? Exactly, I had that side where I was like,

I just want to prove that I could beat whatever fucking number you're putting in my face. Right, yeah. And so I did. And then afterwards I felt like, I just want to prove that I could beat whatever fucking number you're putting in my face. Right. Right? Yeah. And so I did. And then afterwards I felt like dog shit. Yeah. And I did feel like I wanted to die. Well, at least you guys tried it. I was at the time I was having a Jiu Jitsu and a lot of the guys were doing CrossFit. And I was like, well tell me what the workouts look like. And they were telling me and I'm like, do you want to come? No. No, I'm cool.

Doug, do we have some questions from the forum that we can answer? Yeah, there's a number of questions they've come up and you pick a couple of them and yeah, we're on the 90 minutes into this so we'll see if we can get a few out there. Yeah, we'll answer a couple and then we're 500. It's special. I think what is the longest one ever? I think the longest one we've ever done. Yeah, maybe strap your seatbelts. I think one of the big've ever done. Yeah, maybe. Strap your seatbelts. I think one of the big questions though that people have is the direction

that mind pump is going from programming standpoint. What's the big picture look like? I think, well, if we're gonna be completely transparent, let's be real on a level where we're at right now. We always are. We need to, we need to hire on more people, right? So we're in a position now where it's grown that we can't, we're at a capat, we can't handle it all by ourselves, right?

So we need to get more people. And that's beyond even contracting work that Doug has people doing for all the behind-the-scenes stuff. We just need more man or girl power. And so in order for us to do that, we have to increase more income. We're not making that much money when you look at the overhead and everything that we have to do. And if we're going to hire on more people, we don't have this influx of a ton of cash laying around to do that, especially after we built this place out. This pretty much taxed us with what we had.

And so now we are looking for options to help create funds so we can bring more people on and grow this thing even bigger and better for what it's doing. And the main place that we're focusing right now is where we've missed on social media. We really have it take an advantage of Facebook and we're barely tapping into YouTube right now and we really got to refine that. And we were slow to do that because we want to do it right. We don't just want to throw shit out there. Just like the pride we've taken in this podcast, the pride that we've taken in the YouTube, the pride that we've taken in the forum, I think we're going to take that same pride when

we really get after the whole organization of the social platforms. We're in the middle of that right now. Our entire website is getting gutted and it's going to be changed. Right now. This whole year is a year of just growth, building the base, building the foundation, the structure, the capacity to be able to really grow this brand, because right now our website is designed for a company that's a fraction of the size of ours. And it won't grow with us.

What's that period that, you period that the 80s went through? What's that called? New wave? No, yeah. It's like in its access, right? Like I was just hoping that we got to the 80s. Yeah. Oh, I see.

No, I mean as far as our direction in the future, we of course want to provide the best fitness information in media to the masses. That's been since day one, but more specifically with some other, you know, just some other areas, I would really like for MindPump to also be a resource for fitness for people in the business of fitness to learn how to cultivate a successful business and fitness both responsibly with integrity but also extremely effective. Well, let's talk about why we're, that is 100% where we're pivoting.

That's for sure, but we can't get there until this thing is a complete, like well oiled machine that we can literally, we can literally leave it alone and it's providing as good of a service to everybody and touching everybody the same way and we're just not there yet. And before we're going to help others build something similar, we have to have ours fully automated and basic.

Yeah, polished, yeah. Yeah, polished, and we're close. We're just replicated. Yeah, we're really close and I think this is one of the major pieces that we had to finish and we just waited. In fact, we hired a company and we were just in a meeting yesterday and it was funny to listen to the guy giving us the talk about how we're going to build the whole funnel

and the social media stuff and a lot of lots going to look like this. We're all sitting there and just curious how much can this help our business and he's kind of laughing at us that I can't believe you guys have built this without this. You know? Like you got that on every aspect. Yeah. He said you guys have done well in spite of yourself.

Part of that is because we, this is new, completely new, we've never, none of us have ever been on this side of the business. Our fitness business experience was on the brick and mortar sides, this is new, completely new. We've never, none of us have ever been on this side of the business. Our fitness business experience was on the brick and mortar sides. This is very, very different. But, to, I will say this, it's part of our strength too, because when you've never done it any other way,

you go in and you have fresh eyes, and you see things differently from different perspectives. And so I think that could also be a strength. I'm sure. We're also, I mean, we're creating. So the same way, so the way you'll know when we start to really make that pivot in the direction that Salisane is,

we just recently talked about doing this soon is inviting trainers down to the facility for free. And we don't, this is why this would be so unique is, we're gonna start helping them for free. And we don't, this is why this would be so unique is, we're gonna start helping them for free. Just building their business. Yeah, and the whole process. We're gonna use that to get feedback from you guys on where you need the most help

and what would be the best way to deliver that to you. And then we'll go back to the drawing board and probably start creating something based off of those needs. And that's really how we go in where we see needs. And then we try and determine what those are, make sure to notate the entire process. We took in our approach and how we would tackle all these issues.

And so that's the kind of stuff that we plan to then push it on and give that as a valuable service for new training. Well, this is really the answer on how we responded to with all the programs. Each one of the programs was created this way because we waited. We came out as a financial match. We came out and said something on the show, talking about CrossFit, this nine-and-people challenge as well. If the programming is so bad, how would you do it?

Yeah, how would you do it or what would it look like? We try to show people like you could get that type of, all the benefits that everyone talks about that you get from it, you can get those same benefits through better programming. And that was like, that's really what inspired maps performance, right? I mean, that's where we had, and then the same thing went for, I talked about how I saw these bodybuilders training this way, and they're like, they're rhyme or reason for what they did on what days was so like crazy to me, or it was just unorganized. I'm like, and then when we came out and said that people were like, okay, well, what do you,

what would you, okay, well, this is how I built it. This is how I trained myself to get ready for shows. And this is, in my opinion, like, this is how I think it makes sense. We all, I presented to the guys, we made some minor tweaks to it, and that's really what made Maps black. But we didn't stop there, did we? No, we kept going. We were like, you know, what about at home training? Yes, let's talk about P90X, let's talk about, you know,

beach body, let's talk about all these things. We just get blasted on like late night TV, you know, and I was like, God, it's, you know, there's such a better way. And so, you know, again, we go back to the drawing board and, you know, eventually that this well of like, well, all these people did it this way, we're going to rearrange it, do it our way. You know, eventually that, that sort of a process of like where we see things is going to sort of change. And I think that the next progression to that definitely we're going to be focusing on fitness professionals and how to help them to business.

Well, we needed all that piece, right? Because I remember when we started thinking that way, that's also what inspired Maps Prime. Because we thought, okay, we're going to help professionals virtually and we're going to help them build. Yeah, exactly. That's easily the program that a trainer would use. Absolutely. We go, okay, how are we going to do this?

How are we going to help a trainer build this business virtually? So they can make, because that's the goal. The goal is like to get to a point where we can, you know, help a trainer make six plus figures in the fitness industry in a virtual world, which is we all know that's where we're going. So there's not a company I feel like that's doing a really good job of helping them. So we knew we had to first put all the programs in place and then when we started thinking that way more often, then it was like,

oh shit, what are we going gonna do about a majority of the people which are dealing with imbalances and can't do some of these exercises in limitations and how would we address that? What would that look like virtually? And how do we make it simple enough to where somebody can coach that virtually and it could be super beneficial for them?

And on top of that, what about the other side of the spectrum that people that don't have much of an imbalance is, but they want major performance, and they're looking forward to enhancing their workout by priming their body before they go into, how can they benefit? So that was really the answer for that.

And what really sparked that was when we started having the discussions of where we're gonna pivot this company to, and we're gonna see ourselves really helping out all the trainers and those that wanna go virtual virtual and those that are currently trainers now maybe in a facility that eventually are wanting to dabble in the virtual world but aren't exactly certain on what steps to do that or not sort of they can afford to build all that out what they need to is that's where we see ourselves really helping people. Since this is the 500th episode, right?

You know, I wanted you guys to know too, like we definitely have alluded to it and whatnot, but we did create a program with Dr. Brink. And this program is like, it basically, I mean, you get so much more detailed information in this program than ever before. And that's why we really got a lot out of working with Dr. Brink when we were creating Maps Prime.

We had a direction, we had it all written out, but we just needed that last little bit of edge to that certain section where we're working on our assessment process. We need another set of eyes on this because we respected his opinion. He's a movement specialist. And he really understands where we're trying to go with our maps programs. And so this was just a natural thing for us to be like, hey, let's take him with us on one of our trips. And let's create a program with this guy.

It's gonna be electric. Yeah, and it's also one of the reasons why we never wrote a diet. Yep. You know what I mean? Like we've talked about that before. Like a diet, by the way, the best selling fitness books in the world are diet. Yeah, and let me tell you, one of the hardest things that the biggest challenges that we've

had is making money in an industry all the other ways. You know, because that is one of the easiest ways. Supplements diet books, sort of, you know, a new diet fat or something like that. Like we're not going to touch those with our gimmicky tools. You know what I'm saying? Like, these are all the best ways to make money and we come right out and talk shit about it So talk about giving ourselves a fucking mountain to climb you know Looking bad it is her wants you that's how you this sir They

There's no are like this is my library my life Stop correcting himself. What are we talked about this? Somebody asked why does it say CrossFit above the studio? Oh, shit. We're all secret, secretly we're Crossfitters. No, we have a new brand of CrossFit. Well, we don't want anyone to know, like, honestly.

We're not a public facility. Yeah, we don't want anyone to know. We took over, we actually took over a CrossFit gym. Yeah. Across a box, so it says. Which was so ironic. So the sign says CrossFit. You know, everybody fucking knows. Now they're going't want it. We took over, we actually took over a crossfit gym across a box. So it says, which was so ironic. So the science says cross, because he now everybody fucking knows, now they're going to try it. Now people might find it.

Well, I mean, so part of that reads, right? So we have mere, mere windows. We have crossed it on the front. Like we do that because we, we aren't breaking cognitant. We're not breaking mortar. I do see this place when it's finished, because a lot of people don't know to this place is far from being finished. And once it's done, it'll be a cool place to actually have events or have people at.

And I think we want to keep that kind of private and we don't want to make it like something where people are walking in and out or people that walking by I could see in. So we're not trying to announce that we're here really. I love you guys, man. 500 episodes. I love you too, dude. I look forward to 500 more. I love you too dude. I love you guys. Oh I said it. Fucking Justin said it. Oh it's hard. That feels weird when Justin says it. He almost vomited. I'm looking forward to 500 more for sure man. Same here. 5,000 more. Let's make it 5,000 more.

Whoa. We'll be in Mars by then hopefully. Hey look, mindpumpmedia.com was still offering 30 days of coaching for free. So you can still go there, you can still get very valuable information and you get links to a lot of our old episodes in those in those 30 days of coaching that reference different subjects. Also, Instagram, we do a lot of our own stuff on Instagram. So a lot of other fitness information you might not hear on the show. You could see what we're doing in our own workouts, our own nutrition. My Instagram page is Mind Pump Sal, Justin is Mind Pump Justin, Adam's Mind Pump Adam, and believe it or not, Doug has one as well, and a lot of

times he'll show you behind the scenes, Mind Pump Doug. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance. Check out our discounted RGB Superbumble at MindPumpMedia.com. The RGB Superbumble includes maps on the ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal, Adam, and Justin to systematically transform the way your body looks, feels and performs.

With detailed workout nutrients in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainer's butt at a fraction of the price. The RGB Superbundle has a 430-day money back guarantee and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing MindPump to your friends and family.

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