Mind Pump: Raw Fitness Truth - 632: Muscle Building Benefits of High Reps, Overcoming Knee Pain when Working Legs, When to Incorporate Plyos & MORE

Episode Date: November 4, 2017

Organifi Quah! In this episode of Quah, sponsored by Organifi (organifi.com, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about their thoughts on Cutting Weight Apparel,... the benefit of training beyond the 10-15 rep range for muscle hypertrophy, leg workouts for bad knees and how to incorporate plyos as prescription for clients Decentralizing of the internet (3:44) Utopia Machines taking over (11:30) What industries will move the fastest? (15:43) Auto Film Thrive Market (15:43) Quah question #1 – Have you heard of cutting weight apparel? (35:24) Quah question #2 – What is the benefit of training beyond the 10-15 rep range for muscle hypertrophy? Which body parts do you train the higher reps? (43:02) Quah question #3 – Leg workouts for bad knees? (50:15) Quah question #4 – How would you incorporate plyos for a prescription for clients? (1:00:38) Related Links/Products Mentioned: Organifi (Official Mind Pump sponsor) Coupon Code "mindpump" for 20% off JetSmarter: World's Largest Private Air Travel & Lifestyle Community Monopoly – Wikipedia Utopia – Wikipedia How Technology Is Destroying Jobs - MIT Technology Review Why There's Been a Huge Decline in Drivers' Licenses for Millennials and Gen X (article) YouTube Partners With MLB on 2017 World Series Streaming Push (article) When Netflix and other on-demand services killed the TV ad golden goose (article) Thrive Market (Official Mind Pump sponsor) One FREE month’s membership $20 off your first three purchases of $49 or more (That’s $60 off total!) Free shipping on orders of $49 or more Analyst predicts Apple shares will drop as iPhone sales expectations are not 'realistic' (article) Experts predict cell phone revolution (article) The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google - Scott Galloway Miraclesuit & Magicsuit | Official Miraclesuit Site Old fitness ad that promotes tapeworm eggs for fat loss MAPS Prime/Prime Pro/Performance How To Foam Roll PROPERLY (AVOID THESE MISTAKES) | MIND PUMP TV (YouTube) Anti-Rotation Series (Mind Pump TV – YouTube) People Mentioned: Jeff Bezos (@JeffBezos)  Twitter Karl Marx Logan Paul (@loganpaul) Instagram Mike Matthews (@muscleforlifefitness)  Instagram Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more How can you go wrong with this offer? To take advantage of this offer go to www.thrivemarket.com/mindpump Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

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Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. Mite, op, mite, up with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. In this episode of Mind Pump for the first 30 minutes, Justin, Adam, and myself have some... We're talking crazy. We have a good time. We first we talk about what happens when machines Take over our jobs We're all for big new jobs
Starting point is 00:00:28 Adam scared we talk about the fear of change and the need to adapt the change in the auto and movie industries And then we mentioned our more our one of our sponsors thrive market So thrive market is a place that you can go online You can get access to organic non-GMO foods for the same prices that their conventional counterparts. Literally, I'm not exaggerating. The prices are that low. Now the way they can do this is by eliminating a lot of the middlemen and there's a membership
Starting point is 00:00:57 fee. However, if you go to thrivemarket.com forward slash Mind Pump, you're going to get one month of a free membership, plus Boo-ya. $20 off your first three orders of $49 or more and free shipping for orders of $49 or more. So basically all that stuff for free and you just get a bunch of lower prices. So it's an excellent, excellent place to go. It's one of our favorite sponsors again, that's ThriveMarket.com, forward slash Mind Pump.
Starting point is 00:01:25 And then we get into the questions. The first question was, somebody asked us, if we've ever heard of cutting weight apparel, what are our thoughts on things like miracle wear? Was it careful when your arms are something? Yeah, no, it doesn't. Then somebody asked us, if there was any benefit to training beyond 10 to 15 reps,
Starting point is 00:01:44 like can you build muscle in the higher rep ranges? You're obviously not. That's not called jazzer size. Owner of maps and a ballad phase three. The next question was, somebody's asking us what kind of leg workouts they can do because they have bad knees. The knees hurt when they do lunges and squats and they can't kneel for very long. Justin can do that for a long time.
Starting point is 00:02:04 They've actually lost a lot of weight as well. So we talk a little bit about possible imbalances there, how to correct them, and what methods they should take so that they can do squats and lunges. And finally, how would we incorporate plyometrics as a prescription for clients? Find out the sub. We have caution. Also, I'd like to talk to you guys
Starting point is 00:02:27 about our sexy athlete bundle. Now, we created the sexy athlete bundle because we have two very popular programs. We want people to be sexy. Right, that's right. And we want them to move better too. We have two very popular programs. There's math performance, which is really designed
Starting point is 00:02:41 for the athlete at heart. It's designed to train someone to improve just their full spectrum of athletic performance. We also have something called MAPS aesthetic. MAPS aesthetic is a program designed for people who simply want to look really good. It's like for your bodybuilders, or your bikini competitors, or your physique competitors,
Starting point is 00:03:01 or people just want to look like that. Well, what we've done with this bundles, we've taken both programs, discounted them because you're going to get both of them and melded them so that you get the best of both worlds. This is for those of you that definitely want to sculpt certain parts of your body, get that symmetrical, aesthetic physique, but also love to be really athletic when you play sports. You want to be able to jump and run and climb and move.
Starting point is 00:03:24 So you want to move good and you want to look able to jump and run and climb and and move so you want to move good and you want to look good well that's the sexy athlete bundle again it's both programs master performance maps aesthetic discounted i believe over twenty percent off and modified so you can combine the two you can find that program at mine pump media dot com it's uh... called jet
Starting point is 00:03:42 it's called jet smart and that came up with that idea and you know you can you can buy a single seat for like twenty five hundred It's called Jet Smart. I'm glad I came up with that idea. And you can buy a single seat for like $2,500. So, and fly a private jet versus having to pay the whole private jet to do that, which is normally a $20,000 trip or more. Still $2,500. Yeah, but if you're going somewhere
Starting point is 00:03:59 like possibly New York or some of that, where you'd probably be spending 800 to 1000 anyways, and then now you're a thousand more dollars. How much is a first class ticket anyway? It would be that much. New York or some of that where you'd probably be spending 800 to 1000 anyways and then now you're a thousand more dollars in your How much is a first class ticket anyway? It would be that much. So it's like equivalent to a first class, but now you're in it. On a jumbo jet that's hard to say for.
Starting point is 00:04:13 Pretty awesome. It is like Uber for planes, huh? Yeah. People are renting everything out now. That's so much better. Because then I mean owning one of those things is fucking ridiculous. Can you guys just see like behold the decentralizing power of the internet? Oh, yeah.
Starting point is 00:04:28 Hold. Be holdin'. I feel like your Moses is showin'. Be hold. Be hold the power of the internet. It's decentralizing every five dares. Yeah. It's interesting to see what's gonna happen.
Starting point is 00:04:41 I don't know where we're gonna be in 10, 15 years. And at what point does the government say, uh-oh? They can't. I'm gonna see what's gonna happen. You know, I don't know where we're gonna be in 10, 15 years. And what point does the government say? Uh-uh. They can't. It's too late. Yeah. You think so?
Starting point is 00:04:52 You can't. How do you get the toothpaste back in the tube when you fucking say throw like an EMP bomb up in the fucking day? They're the gatekeepers, man. Do you mean gloom? Just set just, just, just depressed. Back to the Stone Age. Yeah.
Starting point is 00:05:02 Exactly, man. They control all fake news, bro. Real quick, they can just depressed everybody. Just to press back on the Stone Age. Yeah, exactly, man. They control all fake news, bro. Real quick, they can change the game. Yeah. Well, if anyone can put news, it's been decentralized. If anyone can put the toothpaste back in the tube,
Starting point is 00:05:14 it's the government. If there's anybody that has the, you know what I think? The resources to do that. You know what I think sometimes? Because, here's what I think. Because you know that a lot of the money that goes into research and science is through the government, right?
Starting point is 00:05:27 That's why they dis, and because they, it's in their best interest to discover new things and what are especially for the military. But you ever wonder how, like, what if social media platforms and all these devices and stuff that we use and the new iPhone with facial recognition. What if really it was just gathering information? It was the government partnering with these businesses or whatever. That's exactly what I think it is. And they're like, hey, how do we get?
Starting point is 00:05:50 Do these businesses are the government? Whoa. That's okay. Well, this is how, this is how I believe that. Explosion. Apple, Amazon, Google, they all have, why they all are allowed to grow to what they're
Starting point is 00:06:06 cause in a sense, in a sense they're starting to monopolize areas. I mean, you got Amazon, you know, Amazon right now is about to take out fucking UPS and FedEx and all those real soon here. Like, you're about to see them take over all that shipping shit. And the way, of course, Jeff Bezos presented it was like, oh, we're just assisting. Yeah. The DSL. What's the regulations on monopoly anymore? You know what I mean with these tech companies like absorbing like all these different like.
Starting point is 00:06:33 Monopolis, so here's this big, there's a huge misconception about markets. Monopolis are don't really exist in open free markets. They tend to exist when there are government regulations and controls that limit entry into the market. So when people say monopolies this, that and the other, you can clearly see that there was intrusion into the market and regulations and walls
Starting point is 00:06:57 being put up to protect businesses through the, of course, the unholy alliance between business and government. And that is what causes monopolies. Otherwise, what you have is this. Let's say you have a company like, I don't know, like let's say a company owned, well, it wasn't like PG&E, one of them, or like one of the power companies had to get split up because they were getting into too many very regulated, extremely regulated market.
Starting point is 00:07:23 It is not an open market Okay, yeah, not at all so it would be like if a company owned I don't know all the food production I guess and if they weren't serving the consumers needs best yeah, then then you would have competitors would come in and you know and create Amazon Do an apple are not going after those markets. They're going after more like think about it Like what the way they'll take over the shipping market is they'll go in and they'll just do it better for cheaper. Yeah, which is great for us. Right, there's nothing wrong with that.
Starting point is 00:07:51 But I'm not complaining about it. And just wondering when the government will want to step in and be like, yeah, we'll look up our shit trade. Of course, of course, we don't because we don't have family members or ourselves that work for UPS and they've been working there for 20 years or lives and they have a retirement all set up and all that. Those people are fucking freaking out and are absolutely hate.
Starting point is 00:08:11 It's still, but it's, of course, on the individual basis you're gonna find some people they can hurt by this, but on a whole, it's much better. It's like, it's like when cars got invented, all the wagon makers went out of business. Well, it's terrible, but. Yes and no, because we're at a different time now because I mean, we, AIs around the corner
Starting point is 00:08:29 and companies like Amazon are heavily vested in robotics and the vision is to build these things out and to eliminate people's jobs. So it's not like, they might grow a market and it potentially could, we might be shipping more faster for cheaper, which in turn in the olden days, who's gonna buy the products?
Starting point is 00:08:48 If we're all broke, who's gonna buy the product? This is a huge misconception in economics that it's gonna decimate jobs, we're not gonna have any work. Like, let's just think about that for a second. Let's say we go into the future, where AI and machines do all of our labor for us. You know what else? There's another name for that.
Starting point is 00:09:05 It's called Utopia, which would be great. Fuck, if all the robots did all the work for us, and people were like, well, no one's gonna have jobs. Who's gonna afford to buy the products that the robots make? It doesn't make any sense, and that's not how it works. What's happened, and this was the prediction of, you know, Karl Marx, right, of Marxism, that capitalism would result in, or markets would result in no more jobs because it's going to be automated. And the reality is the opposite.
Starting point is 00:09:32 There's far more wealth, far because efficiency continues to increase, and that's what creates wealth. Well, I can see that. It makes, now it makes leaves opportunity for those same people that would have those jobs to do something else that's out there to grow a whole new market. Exactly. Or, or, again, if we do all of a sudden create this future where machines do all of our work for us, well, fuck, now it's literally be creative. Yeah, it's literally that would literally be a utopia.
Starting point is 00:09:56 Like all entertainment and like creativity base, that'd be amazing. It'd be wonderful. So at this fear, it's a classic, and it's a knee-jerk reaction type of fear. It's like the taxi drivers being afraid of Uber, or any time competition comes in, people freak out, especially when innovation comes in.
Starting point is 00:10:16 But so far, every single time we've done that, things have gotten better. The Industrial Revolution definitely killed a lot of farming jobs like before the industrial revolution a good chunk of americans were farmers a very good chunk of americans did farming when the industrial evolution came around a lot of those jobs were lost but will we left with a bunch of unemployed farmers no we were we actually created more
Starting point is 00:10:42 wealth and opportunity for a lot more people today, you know, something like 1% of Americans or farmers, and yet they produce, like how many more times, you know, tons of food. The only challenge that I have with that is that, you know, and you're right, if we can go back in history, we can talk about all those times is, we are now supplementing the population with AI, though,
Starting point is 00:11:03 that's different. It's, what you're saying makes total sense when it's people versus people and new markets open up and so now new jobs open for those people. So industrial revolution puts out a bunch of farmers, but now they have all these new tech type jobs that they didn't have 30 years before, where now we're evolving to where those same jobs may potentially be taken over by not humans. So machines have been taking humans jobs for a long time. Yes, but not to the right where we're at now.
Starting point is 00:11:31 It's always going to be, think about it this way. Think of all the jobs that existed before the Industrial Revolution. Think of all the jobs that people had, right? You had to dig holes, you had to use shovels and pickaxes to put out the field. Plow fields. All those jobs don't exist anymore. The new jobs were created.
Starting point is 00:11:50 New opportunities are created. All those things were done by a machine. Like look at how cars are made. You know, cars used to be made by people. Now you've got machines making cars. Does the automobile industry employ less people now? No, and it's created far more wealth as a result. Maybe it's just we don't know what it looks like yet.
Starting point is 00:12:07 Yeah, that's it. Yeah, that's it. It's worth the job. That's it and it's scary. And every time there's a lot of change, people freak out because we don't know what that looks like. So if someone tells me, well, I'm a personal trainer and then someone says,
Starting point is 00:12:20 oh shit, here's this robot that can personal train people. I'm gonna freak out because I'm like, oh my god, like I'm a personal trainer. My job's gonna be gone. I'm gonna have to reinvent yourself. Re-invent change and innovate, but it's not gonna come through. Well, it kind of reminds me of how I know some trainers that see things in numbers, right?
Starting point is 00:12:37 And it's all binary, like the way that, you know, it's on paper, you know, you do X amount of sets and X amount of reps and it's like, everything is very like, you know, structured based off of like performance and you know, these type of metrics when, you know, there's just so many other variables that are more powerful to go off of, but like a machine isn't gonna like really catch up to that.
Starting point is 00:12:59 I don't think initially. Well, maybe they will. I mean, what we're currently doing right now is a major pivot in the fitness industry because we all believe, I mean, part of what motivated us when we all got in the room together was that we believe that this, the fitness industry is completely changing right now and we're in the middle of it. Good time.
Starting point is 00:13:15 And we want to be on the front end of it. We want to be actually a part of the movement and the change because the day of just any old Joe Schmo starting up his own little gym business and training clients out of there. Joe Shmo, it's my friend. It's dying. It's not, it's, he's going to get eaten alive by the guy or the girl who has, you know, built authority for themselves through social media or any other sort of medium type of
Starting point is 00:13:38 platform for them to get their voice out there and reach people. And they can provide almost as good of a service without even being there. Virtually, with the ability to give the amount of information that we can seamlessly over our phones or the internet, you're going to see our jobs and we could easily sit back, make good money doing what we do, what we've done our entire lives, or we can kind of predict and see where this is going and make sure we stay ahead of it. You can be afraid of change, which I totally understand, especially if you get older if you've lives, or we can kind of predict and see where this is going and make sure we stay ahead of it.
Starting point is 00:14:05 It's like you can be afraid of change, which I totally understand, especially if you get older, if you've been doing things for a certain way for so long, especially with your business, it can be scary to realize that, uh-oh, the phone book is no longer, I've gotten all my leads through the phone book for the last, you know, 20 years, but the phone book is now disappearing and it's all going to be through the internet now i can freak out about that and be like my businesses dead because the phone book is gone or i can realize there's another opportunity to reach far more people like the phone book however effective it was for example
Starting point is 00:14:37 does it even come close to the effectiveness of what we can do now in terms of reaching people not even close social media is a great example in the sense that it costs nothing to do stuff on social media, or almost nothing, whereas before, to advertise in a newspaper, even a small ad cost money, and you would only guarantee that, you'd reach so many people,
Starting point is 00:14:58 and out of that such a small percentage would read it, and it was within a certain area or locale or whatever. Now, it's crazy. Now, you can specialize even more with your business. If I open in the past, if you go 30 years ago, let's say I was into magnets. I love magnets, the kind that go in refrigerators. That's my passion.
Starting point is 00:15:16 Would I ever be able to open up a brick and mortar store? Let's old refrigerator magnets and succeed. Never. Could I have a website online that specializes in it? Totally. So it's scary because it's changed and we don't like change, but the reality is it's fucking awesome. What happens?
Starting point is 00:15:34 What currency is going to change? What industries do you guys see changing the fastest? Which ones do you think are going to move the fastest and change the fastest? I think right now, I think when it comes to the heavily protected areas of the market, and what I mean by protected is the ones that have laws that limit competition. So taxi drivers, hotels, I think the, all those things, I think services, everything.
Starting point is 00:15:57 One at a time right there. I think the automobile industry is going to be completely flipped on a set in the next 10 to 15 years. Totally, totally. Completely flipped on a set. 10 to 15 years. Totally. Totally flipped on a set. In fact, I even novelty. Yes, I even believe that the next generation coming up
Starting point is 00:16:12 will probably mock people that still drive themselves places. No one's going to want to own very few people in the future will own a car. It's not going to be, you've seen that decline already. I mean, with kids, it's like, why get your license anymore? Like, what's the point? You know, I know everywhere. Even though we're like, it's freedom. You know, like that was like so revered when we were kids.
Starting point is 00:16:32 So I saw some estates. I actually read a very, very well thought article on this with some experts. And they figured that when automated cars or self-driving cars become the norm, that the average cost to travel with a self-driving car to work and whatever would cost the average person between one to $3,000 a year.
Starting point is 00:16:53 Now, if you do the math on how much your car costs you for gas, maybe car payments, insurance, the space that it takes to park it in your garage or whatever, like you add that all up, you're saving a shit ton of money by just having some fucking automated car pick you up and drive you somewhere, and you're having an increase in productivity because now when I'm going to work, first of all,
Starting point is 00:17:14 I'm trying to have a bigger place. You don't have a garage. You have to know that Google and Apple and these companies that are working on these self-automated cars right now know that, imagine, okay, and we know too, like the EFT model is like everybody is transferred over to that, right?
Starting point is 00:17:28 Is this consistent money every single month? You're gonna see this guarantee right where you're going so is, you know, if whoever gets their first Google or Apple or whoever gets the car first, it'll be like a membership thing. Either you pay a monthly fee that costs you 250 bucks a month or you can pay the year up for three or $5,000 and you have this little pass that probably just, you can go Uber. You need a pass, Google Car.
Starting point is 00:17:51 This is the facial recognition, right? It's just like the minorial report. They're already there. Like, it will recognize your face. It'll know how much currency you have through, you know, whatever payment system is established with that. And you just step in or it says, no, you know, insufficient funds or is established with that, and then you just step in, or it says, no, insufficient funds, or something. So I think about, I think all what the car is gonna look like, too, like you're gonna get into your car, and it's no longer like focused around the driver.
Starting point is 00:18:14 You're gonna step into a car, and oh, I got to drive two hours to this place. You go into, and it's a fucking office. You know what I mean? You're gonna step into an office and do your work, or you're gonna have a meeting in there while you're going somewhere or You know, we're going out to dinner. Let's get in the car and they sort of drinks in there like isn't it funny to see like
Starting point is 00:18:31 Total recall trying to do their rendition of it. They have some shitty robot Not even close They have the science fiction ideas are always so great They're always what we think the future's gonna look like. If you look at futuristic movies from like the 60s, it's like these chrome fucking, you know. Me, me, me, me, me, you know, shiny. Thank you, Will Roberts.
Starting point is 00:18:56 You're gonna go to Future Land and Disneyland. They're gonna look just like us, dude. That's what's gonna be. Yeah, that's gonna be creepy. I look like another human for sure. So I think automobile is actually gonna take a little bit longer. What I see happen is- Yeah, is there's a lot of hoops to jump through.
Starting point is 00:19:07 Yes, what I think will happen before automobile is I think we're gonna see the movie industry. And it's already happening. That, I mean, I was blown away by seeing YouTube TV, partnered up with the World Series. You see now I've seen full length trailers that would like be for a movie theater is actually full length trailers on commercials now for Netflix. Just look at the kids. Okay, I have two young kids. The other day I went to the mall with my daughter because I promised
Starting point is 00:19:36 I'd take her out and we'd have a father-daughter day or whatever. So we're walking around and she wants God, I remember the name of the store. Clares. We have to go to Claire's, I didn't even fucking know what the store is. Anyway, it's a store for all the jewelry and stuff. Yeah, I don't know. Oh, yeah. I know. Sisters, bro. So she's like, we gotta go to Claire's.
Starting point is 00:19:53 We gotta go to Claire's. So we go to Claire's and because she wants, she has my old, I think I got my first ear piercing there. Yeah, awesome. So she has my old iPhone. She doesn't have it set up to service, but just so she can play games on and stuff, right? So, she's like, I want to get a new phone case, but we got to go to Claire. So we go there and I look at her phone and I hit the home button and there's a picture
Starting point is 00:20:12 of like a little girl on there that I've never seen before. I'm like, who's this? And she's like, oh, she's my favorite YouTube star. I'm like, what? I'm like, what's her name? And I can't remember her name. She's like, it's so-and-so. I'm like, that's crazy.
Starting point is 00:20:23 We go to Claire's, I swear to God, We walk into Claire's and there's a fucking picture of the same girl with a whole aisle dedicated to products that are made or produced or whatever by this fucking YouTube star. You could ask my kids celebrities on Hollywood celebrities. They wouldn't even know them but they tell you their favorite YouTube stars. And I'm already seeing them now. And still. So I just, I was just watching, I was on Apple TV. I'm clicking through and my, the new movies that just popped up to purchase. I can't think of the name of the movie right now.
Starting point is 00:20:55 I just came out, but I clicked on it to watch the preview and sure a shit. One of the main stars of the show is that kid Logan, whatever who is a fucking YouTube guy who has like, you know, 10 million YouTube subscribers, and he's like 20 years old, and he's now starring in his own movie. So they've now transitioned him from a YouTube star now into acting.
Starting point is 00:21:14 So you're gonna see, yeah, no, 100%. It's that, it's fucking, it's crazy. I mean, Bieber got started like that, right? Like he got found in YouTube. But I think it's gonna be even more so. Like I don't think you like these record labels and all this stuff, they're gonna have to totally... Well, it'll decently show us all of it.
Starting point is 00:21:30 Like you said, 100%. I don't think we're gonna see superstars like we used to in the sense where you have. No, why would you ever think about this? Why would you ever pay Tom Cruise or some old big actor actress? $10 million, $20 million to rep your brand. When I could get five kids that are more connected
Starting point is 00:21:48 to the my consubes. I'm gonna have engagement. Yeah, exactly. They're gonna start really paying attention to how that converts. And it converts way better with the constant communication. Well, so we talked about this the other day. So I watch, I still have a subscription
Starting point is 00:22:01 to the satellite dish or whatever. So I'll watch some stuff. I recorded a American dish or whatever. So I'll watch some stuff. I recorded American dish or whatever. Do they even use dishes anymore? Is there even dish no work? Is there still a dish? There's actually a dish still. I could never do it.
Starting point is 00:22:13 It's like a redwood tree. So anyway, I watched American Horror Stories so I recorded it and I watched it. And we were watching it and I got up to get some tea because I was making some tea and so I wasn't where their moctrotrol is to fast forward, past the commercials. So the commercials come on and I'm like,
Starting point is 00:22:29 oh fuck, I haven't seen commercials on TV for a long time. And then I realized the one place where I'm forced to watch a commercial is on YouTube. The tea, when you watch regular TV, nobody watches commercials on there anymore because you record it and you fast forward, which right away that's a big problem because if you're an advertiser, if you have a product and you know on TV,
Starting point is 00:22:52 nobody's gonna watch your shit, they're all gonna go to YouTube because YouTube controls it. Well, what's happening right now is what we did, which I remember turning Doug on to a long time ago. I saw it on Spike first and I know we're the first ones I ever saw do it on YouTube, but now you're seeing big networks do that. So after at the World Series it was like this. So you'll be watching the game and then also the game shrinks to a smaller screen and then the commercial, but like commercial comes on, but I can still watch the game, but the commercials running at the same time. So that's how they're getting, they're getting past that, right?
Starting point is 00:23:23 So that, of course, they course, I saw a huge, I can't remember where I read this, I read some article and I wanna say it's like, you know, add sales and stuff is down like 50% from television or what that ever says. The introduction of Tivo and the DVR or whatever. It's, I think hotels and restaurants are gonna have to change quite a bit too.
Starting point is 00:23:42 Hotels in particular because people now you travel somewhere, it's getting easier and easier and more acceptable to just Airbnb or VRBO where I want to stay in New York City. I'd rather stay in a house, the price is better, it's in a great location, it's more personal or whatever. Same thing for restaurants, they have these apps now where you can go to a city and rather than finding different restaurants to go, you could go to someone's house to cook for you with other people. I also saw it with the hotels.
Starting point is 00:24:13 They've actually pivoted and started offering like our, by the hour to stay, which they never did, because it's like, that's all the hookers, yeah. And now they're allowing it. It's interesting. Well, I really enjoy watching this, They never did because it's all plastic. That's all the hookers, yeah. And now they're allowing it, it's interesting. Well, I really enjoy watching this because it's all typically better for the consumer. Our sponsor Thrive Market is a fantastic example of this.
Starting point is 00:24:34 They took a problem, which was organic foods are more expensive than conventional foods. They figured out a model that made it so that they could eliminate a lot of the middlemen and deliver these foods. Because sometimes I go on and thrive market and I look at some, because I always shop organic, right?
Starting point is 00:24:53 I look at the prices and I really pay attention now. And I'm like, geez, this is a big difference. The price is a big difference. They've really figured that whole thing out. And then on top of that, because they want to be, they know that consumers more conscious about things like the environment, about helping people, now it's become
Starting point is 00:25:11 in their best interest to like, here's, we get free memberships to lower income people, you know, where we make sure everything's fair trade certified and all these other stuff. It's pretty cool stuff to watch. I wonder how long we'll see until we see like a major competitor to them. That's what I know.
Starting point is 00:25:26 That'll be interesting. I think Amazon is a great interest. What's interesting is now it seems like like full transparency. Like they're already preparing themselves for the full transparency company, right? Cause they're already thinking their way through like a lot of problems in the world
Starting point is 00:25:42 more than just problems in their business. And so you start to see like maybe that could catch on with more of these businesses that get bigger and bigger, where they're actually thinking more about how is this gonna hurt our company by not paying attention to the way that we waste our products and all these kinds of things. Because people be able to research and see all the behind the scenes stuff now.
Starting point is 00:26:06 It's a factor now. It's a factor that you do. Now when you buy something, people want to know that they're buying something that doesn't go against their values. And before you kind of didn't really know how to do that, or at least it wasn't important because it wasn't as much transparency, But now, there's all these organizations that monitor that and you can look at something and say, okay, this is fair trade certified or this is the non-GMO project or whatever. It's models like that, like Google, like Amazon, Star, like all the Star rating and stuff
Starting point is 00:26:39 like that. So that book that I'm almost done reading right now that I absolutely love is dives into that, you know, the old days of building a brand and building a name for yourself doesn't matter anymore. It's completely... It's all about the ratings. It's all about the ratings. Like if you... If you rank on Google and you rank on Amazon, it don't give a fuck about your branding and your love. That shit doesn't out the window. The stuff that we that we used to
Starting point is 00:27:07 create that makes a lot of sense though. But isn't that great? Well, this was the hard thing that I know it was really tough for for Taylor to hear this because you know, we bring him on board to help with the branding of Mind Pump and cleaning things up and you know, telling the guy who has a lot of passion for branding and doing stuff like that going like, bro, you better evolve because this shit's changing and it's changing really branding and doing stuff like that going like, bro, you better evolve because this shit's changing and it's changing really fast. And if you people that are so hung up
Starting point is 00:27:29 on trying to create this brand for yourself, it's like, no, man, if you're ranking great on Amazon, you're getting five star reviews. If you are at the top of Google's list and so like that, it don't fucking matter what you look like. If people are saying your shit works, it's like you have to play nice with all these platforms. You know what I mean?
Starting point is 00:27:45 Really like study in what their parameters are and what you need to do to maintain that. Well, so the next level of that is because you still have people trying to hack that and try to fuck with each other, come and try to compete on Amazon. My Matthews talked about this. And they're doing a good job.
Starting point is 00:28:05 Amazon's doing a good job of trying to figure out when the ratings may be fake and stuff like that. They're new algorithms out there. Well, here's what I think's gonna happen, especially because of Facebook. Facebook obviously has more users than anything on Earth, right, than any other company on Earth. It's like, I don't know how many billions or whatever.
Starting point is 00:28:21 And it knows all your friends and your connected to. Imagine this, you go to buy a product, it shows you all the ratings that people you know gave it. So now you don't just see random ratings. Oh, absolutely. You see, oh, my buddy John gave it four stars, and Adam gave it five stars just and gave it, two stars and just them, brother.
Starting point is 00:28:37 It's like, I trust these people rather than these random reviews. That's what makes Facebook even more crazy. When you talk about who has got the most analytics and the most detail of people, Facebook, Trump's them all. I know. So Amazon has been scared. Some of them scare me.
Starting point is 00:28:52 Yeah, Amazon is one of the scariest because they flip the funnel upside down and on top of that, they have the cloud space. Google owns the searching for everything that that. So that's what makes them so dangerous. Facebook has the most information on the most people in the world. That's what makes them so fucking dangerous.
Starting point is 00:29:07 I mean, that Apple is like, what Apple is doing is innovative. And you talk about a brand like that company is. Well, it's not really innovative anymore. Well, I mean, it's a luxury brand, you know what I'm saying? It's now. It's innovative in different ways. Yeah, in different ways.
Starting point is 00:29:20 It's the Louis Vuitton of. It's an accessory. It's a tech. Let's be honest, Apple is an iPhone as much of as an accessory as it is a phone. Oh, it's more. Well, the phone is their only product anymore that is bringing them revenue. Really? Yeah.
Starting point is 00:29:37 They don't make money on their laptop. No, it's all around the iPhone. Like, that's that's 100%. Well, and they just keep bringing it up too. I mean, it's getting more and more expensive before it's just and people will still buy it because it stands for something if you haven't if you have interesting to see how you know What happens with their their cars? Well, they're really put a lot effort into that It'll be it will be interesting because I I foresee what I foresee with it because they branded themselves as a luxury brand It doesn't matter if Google hits the market first or they hit the market first of car
Starting point is 00:30:04 It doesn't matter because Apple have a better one. That's the way I look at it. I see you. I see you're going to have two options. You'll have the Google car coming around or you'll have the Apple car coming around. But I'll pay, I'm an Apple guy, so I'm luxury guy. Yeah, I'm, did you guys ever think, did you guys ever think when you were kids that staple car brands like Ford and Chevy and Toyota? Oh, would never. Would be challenged by randomly, like just new, yeah. You know how hard it is to enter the car market back in the day? You know, many people tried and failed.
Starting point is 00:30:32 And you had the staple manufacturers because nobody trusted other brands. And I guarantee you right now, if Apple came out with a car right now, a shit ton of people will buy it. Tesla's already proven that, that they could come in. They'll make Ford turn into like Palm Pilot. Yeah, I mean. Oh, memory.
Starting point is 00:30:48 That's the exact video. You know, blackberry. Yeah, blackberry. There will be like this bell curve with it, right? It will, there will take some time for, because you will have a lot of people that, that will push back and, well, you know, the old cars. And, you know, I'll be the first to admit, like,
Starting point is 00:31:01 I like my cars and I wouldn't, I don't want to be driving around a self-car. I want to drive my own car. Like, but I know that I'll conform eventually first to admit, like I like my cars and I don't want to be driving around a self car. I want to drive my own car. But I know that I'll conform eventually. I know I will. I can't wait till I can't, I don't need to drive. Yeah, once they started to make them look a little bit better, all we had was the Prius forever
Starting point is 00:31:16 that fucking, oh, they asked me to shit. Well, that's why I think Apple will push the boundaries on the luxury side of that. I think Google will be the more efficient cheaper version and I think Apple won push the boundaries on the luxury side of that. I think Google will be the more efficient, cheaper version and anything Apple won't give a fuck. They'll just be like, you'll drive an Apple car because you're an Apple person. You're different.
Starting point is 00:31:32 That's their whole motto. That is. That's their motto works. Be different. And that's the whole reason why people still pay $500, $600 more inflated on a phone that you can do. Oh, today I mean, this perfect example,
Starting point is 00:31:42 the 10 dropped, right? And I'm in the store and it's like, these people are just shelling out. They don't even have them in stock yet. They're shelling out. What is it? $1,200 or something for a phone? Crazy.
Starting point is 00:31:54 A phone that will be what? A phone that will be obsolete in a year. Yeah. A year or two. Yeah, you'll think. But they're still like, I mean, they're starving for this. There's a lot of people that are just super excited. Well, and they're more brilliant. They get guys like me, right? So now starving for this. There's a lot of people that are just like super excited. Well, and they're more brilliant than you guys like me, right?
Starting point is 00:32:06 So now they do this, so I have the six plus, and I just went in there the other day because I'm gonna get the X. And I asked them, I said, am I done paying this off? And they're like, no, but what you can do is in November is because you haven't paid it off, you can return this phone back, and then I'll just keep going on your payments.
Starting point is 00:32:22 So I basically leased this phone from them and I could, and I, cause I will do it that way. I, what I should do if I'm a conservative with money is continue paying this till I own it. So you own it and now you can just trade out, right? But because I want the newest one, I'm going to give this phone that I've been leasing for the last two years. And it's, yeah, and they, and now they get a phone that's in perfect condition
Starting point is 00:32:43 that they can turn around to and resell if they won't. That mean, or just use the parts. You better believe I'm not the only one that's doing that because it's just, it makes sense. I have like, I think 10 months left till this is paid off and it's like, fuck, I don't wanna wait 10 more months because by that time, the next one's coming out.
Starting point is 00:33:00 You know, I've been reading about the post phone revolution which some people are speculating is gonna happen within the next 10 years, where what's going to come after the cell phone? But the belief is that all hardware will be gone. There won't be any cloud. Yeah, everything will be cloud-based and instantaneous. We won't have, so all hardware will be eventually going to be. But here's the thing though, the companies that will do that are the ones we're talking about right now.
Starting point is 00:33:22 So I feel like Apple will be ahead of that. So maybe you never know. You know, here's the thing about tech, that's really interesting is it, because it's such an open market and it's so competitive, ship flips so fucking quickly, like it wasn't that long ago that, you know, like there's certain companies that were like,
Starting point is 00:33:36 they're gonna dominate, next thing you know, they're gone. And the next one comes in, Amazon has flipped the frickin search funnel on its head. Nobody would have anticipated that. Well, no, yeah, but you got to understand. And then you can argue that, right? And this book, the four that gets into this too, is like, you know, will there be a fifth one,
Starting point is 00:33:51 or is it more likely that someone will come in and overbop and overdominate with one of the original four? Here's what you need to be careful for. That was so innovative and what they all of them have done. Yeah. Like the like, No, it'd be a monstrous overthrow. Somebody could do that.
Starting point is 00:34:05 I just don't see it because they're in a position right now that like look what they do already. Like you see money and muscle, WhatsApp, Instagram, YouTube, they all those if those big the big four when they see one of those companies. Yeah, they buy them all. They throw they throw fucking two billion or whatever dollars. So could you imagine then if you have come all these major companies at some point, Google Amazon, whatever all come together and then console like buy all become one Control everything that won't happen because they have different cultures. They have different cultures They have different philosophies. They'll keep there's no need There's enough people in the world to keep them all separate and they all dominate they'll be many countries
Starting point is 00:34:39 Yeah, they'll be the will be like fork. There'll be the cause Apple and Google. They're all reaching worldwide. So there's plenty of space to dominate the the world. Do you crazy? Yeah, it's going to be that way. You see it. It'll be interesting. Here it comes. This quads brought to you by Organify.
Starting point is 00:34:55 For those days, you fall short on getting your organic veggies or whole food nutrition. Organify fills the gap with laboratory tested, certified, organic, super foods to help give your health the performance the added edge. Try Organify Totally Risk-Free for 60 Days by going to Organify.com. That's O-R-G-A-N-I-F-I.com and use a coupon code MindPump for 20% off at checkout. Alright, first question is from Shannon Boogie.
Starting point is 00:35:24 Have you heard of cutting weight apparel? Curious on your thoughts on this miracle wear? Shannon is a friend of mine. So, what is this? Do you know anything about that? Yeah, I do. And you guys do too. It's no different than spanks or any of those other,
Starting point is 00:35:39 it's all these different undergarments. Sweet sweat. Undergarments that women wear to lift their butts up, to push the boobs up, to suck your fat in on your waist. Like, it's a gimmick. Here's, you are not reducing body fat by doing this. If anything, the ones that are extremely tight, like your waist trainers,
Starting point is 00:36:00 and we talked about this before just recently, is that you act your feet muscles. I mean, if you, if the stuff that's really tight, if it's super tight and it's wrapping around muscles, okay? And it's working like a cast, it's going to atrophy muscles because if it's working like a cast, the muscles that are responsible to help support
Starting point is 00:36:18 or move the joint that's closest to it no longer have to work. And so then they basically atrophy, go to sleep atrophy. So I googled cutting weight clothing and what came up was, well what came up was this cutting weights, like neoprene weight loss sonosuits that came up too, where you put on, remember these, it's so funny.
Starting point is 00:36:37 I look up Miracleware. If you look up Miracleware, you'll see what it is. So Miracleware is a brand that carries like all of this stuff. It's funny because, and they just, they're just, in fitness you tend to get, yeah, I see that. So in fitness you get this like rehashed technology,
Starting point is 00:36:53 like, yeah, this shit's been around forever. It's been around forever. The, what I just said, the son of suit, where you wear it around you and then you get, you sweat out, you know, I keep waiting for the one where it's like a belt that just shakes the shit out of you. Like like the old videos.
Starting point is 00:37:07 Yeah, my grandma owned one of those. No way. Yes, I'm so angry too that I didn't realize the importance of it or how cool it was until I, she was gone, I was much older. Yeah. Because that's an artifact, that's like a real, that's to be a gyms. Yeah. Back in the day, for the people who don't realize, who don't know, and I don't even know what they were called,
Starting point is 00:37:26 but back in the day in these gyms, in like the 50s and 60s, it was like a weight loss tool. And what you did is you, it was a machine with this belt that was attached to it, and you put around your waist, and then it shook the fuck out of you, literally, it just shook your belly. And that, with the theory was that it shook the belly,
Starting point is 00:37:43 and then you lost weight somehow. Which I don't know how they got that. I don't know how they got that. I don't know how they got that that meant that connection there. I just remember that and then the old video of that like fat guy with a goggles and like the can't involve. It's the right stomach is a good brother. So what makes me curious about this stuff and why I even picked the question is it fascinates me is this has been around forever.
Starting point is 00:38:04 There's nothing revolutionary about spanks or any of these outfits that basically took fat away and perk up the areas that you wanna perk up that's been around forever. Nobody likes false advertising. They market it in all these different ways. Now what I'm curious about, because I feel like never have I seen so many
Starting point is 00:38:22 20 year old, 30 year old people, 40 year old people investing this. This was common to see your grandmother. You walk in, you see your grandmother, she got this full body suit on, she gets undressed and grandma's not naked. She's in a full body suit that she's, that's holding everything together.
Starting point is 00:38:38 It's got her boobs up, it's got her butt, it's a full body suit to help her out. Gravity, I mean. Yeah, right, so it's actually a very common thing. It's been very common in popular. It's been around body suit, right, to help her out. Gravity, yeah. So, yeah, right. So, it's actually a very common thing. It's been very common in popular. It's been around forever as far, I mean, it goes all the way back to core set days, right? So, this goes way back.
Starting point is 00:38:53 Yeah, it doesn't make you lose fat any faster. It'll change recruitment patterns, which is not a good thing. It'll make you look temporarily leaner while you have it on because you cover, you didn't put your clothes over it and it's like, wow, look how flat your stomach is, but you've got this external piece of clothing that you're doing.
Starting point is 00:39:07 15 years ago, okay, we've been trainers for over 15 years. Remember when you first started, nobody ever talked about this stuff. Like, you're screaming at, yeah. It's this new, it's funny because, and you know what, it makes me want to do, not that I would do this, because again, I have too much integrity.
Starting point is 00:39:20 But if I didn't, let's say I was like, like doctor integrity, I would go back in time and I would find old diet methods and tools of that got more popular in the 60s and it rehashed them and sell them and I bet you they'd sell like crazy. Like just like the, you ever seen the belts that people on put on their abs, the stim that make your, you know, stim belts that make your abs contract. They've been recycling that shit for fucking 40 years. Every like five or 10 years,
Starting point is 00:39:46 it'll come out, I'll see an infomercial. I just got a message about about sitting on the couch. Why not build your abs? That's the same time. I just got a message the other day from someone saying, hey, does this really work? And I want to tell them,
Starting point is 00:39:57 like, you know the first time they came out was like 1960 something. And it's all bullshit, right? So I would love to go back in time and find some of this old stuff. In fact, we should do it just for fun. And see if people will buy into it. You know what they used to,
Starting point is 00:40:10 you know what some of the original weight loss pills were? I think I might have told you guys this a long time ago. Speed probably. No, he's worse. What? Worse than that. Some of the old, you could literally find, I could probably Google it and find right now,
Starting point is 00:40:22 ads that were in the back of magazines and stuff for weight loss pills that contained tapeworm eggs. Oh my god Well, you get a tapeworm you get a tapeworm. It's white and in it you they would sell you these pills You give yourself tapeworms and yeah, you fucking lose weight. You got a fucking a parasite, dude. Really all your nutrients. That really worked. Those are your worm training, goin'. Yeah, those are your worm training. I'm about to shit mine out, actually. I doubled up this week.
Starting point is 00:40:51 Not even joking. Not even joking. I did not know that. Yeah, that's what I mean. We should find some of those ads. Yeah, let's not show the video. Next question is from Aristotle Daphnis. Is there any added benefit for training
Starting point is 00:41:04 beyond the 10 to 15 rep range for muscle hypertrophy? If so, how do you determine which body part to train with higher reps? This is an interesting question, because there's a, first of all, once you get kind of beyond, and it's not the rep so much that matters
Starting point is 00:41:21 as much as what's going on inside your body that changes. It's not like 10 is the magical number or 15 is this magical number. And also when you go 15, you were building muscle and boom, you hit 17 reps. Now you're not. You know, it doesn't work that way that you would still build muscle on 17 or 20 reps. But as you start to push up the repetitions, it now becomes more aerobic. You know, now we're getting closer to aerobic and you're getting out of anaerobic. And if you've ever ever done 20 or 30 reps or something, it's very hard, especially if you're
Starting point is 00:41:48 doing a big muscle, right? If you're doing a chest, a back, or legs, your heart rate is going. I mean, you're starting now, you're getting closer to what you feel like when you jog or power walk on an incline on a treadmill, then if you're actually lifting weights, that's really what the difference is, it's not this magical number of, oh, when you lift 10 reps, you're in hypertrophy, and so that's the best. I did 11 reps, I really did. Yeah, right, exactly.
Starting point is 00:42:11 No, I think so, so here's the thing, there's a few different signals that tell your muscle to build. One of which is the signal that your muscles will get from fluid that pumps into them when you get the pump. And the waist buildup that happens when you're doing higher reps,
Starting point is 00:42:29 which is the waist buildup is what gives you that burn. So you know what you're doing, like a high rep set of curls or whatever, and the muscle just burns like crazy, and it's a totally different feeling than when you're doing something heavy for like five reps or four reps or six reps even. That burn feeling, that pain is
Starting point is 00:42:45 coming from the build up of waste, which is the byproduct of that movement, that repetitive movement over and over again. Now that waste sends a signal to your muscles to build. Now we take advantage of that with occlusion training. In fact, that's one of the main reasons that occlusion, that's theorized that occlusion training works is by allowing that waste to build up much faster with lighter weight and so you get this muscle building signal.
Starting point is 00:43:11 So there's that. There's also the pump that comes from higher reps. It's much easier to get a pump in a muscle if you train in the 20 rep, you know, rep range than if you train in the five rep range, just because of the amount of, you know, repetitions. Every time you squeeze a muscle, what happens is you, every time it contracts, it squeezes out the fluid and blood. Every time you extend, it tends to let more in,
Starting point is 00:43:33 and you repeat this over and over again, and you end up pumping blood into the muscle more than comes out, and that pump itself also sends a muscle building signal. And I'll tell you this much right now. If you think 20 rep, or you know 15 or 20 reps doesn't build muscle, and you're somebody that always trains in the six to eight rep range
Starting point is 00:43:51 or 10 rep range. Make a huge difference. Change it for two weeks, cause this signal will, it'll wear off eventually like all other signals do. But for two weeks, just train in the 15 to 20 rep range and watch what happens to your muscles. You will see growth.
Starting point is 00:44:04 Happens to me every single time. I work my legs in this 20 rep range and watch what happens to your muscles. You will see growth. Happens to me every single time I work my legs in this higher rep range because I'm so, I love low reps so much. Super taxing once you make that shift. I love low rep squats so much and so I tend to overdo the low rep squats but every once in a while I'll switch to like 10 reps or, you know, 12 or 15 reps.
Starting point is 00:44:26 And my legs grow like the next thing. You know, I love that you brought this up because this is kind of like these little hacks that are hard for me to explain when people ask like specific questions like, Hey, Adam, I've got Vegas in three weeks. What should I do? If I was in a situation where I'm at, you know, three weeks out from Vegas and I'm trying to make my body change and adapt the most in that short a period of time. Typically, when the way we've structured maps
Starting point is 00:44:49 or what we tell people is ideal, over a course of three months, I'm going through all these phases. Now, if I'm looking for the greatest change in the shortest amount of time, I'm gonna send a signal to my body that is different than what I'm currently doing. So like, I'll give the analogy,
Starting point is 00:45:04 if I was doing singles, doubles, triples, or five repetitions jumping all the way over to 20 reps, I'm gonna see the greatest change in that short period of time. Yeah, it's gonna be a dramatic change. And then vice versa, right? If I've been doing that 15, 20 reps, and then I'm looking at a time frame,
Starting point is 00:45:18 I'm like, oh, I only got two weeks. I need to do something with my programming to continue to get the greatest change in my body. I'm gonna go the other end of the spectrum. It's pretty much those two factors. If you wanna like focus just on two things that will massively impact you. If depending on what you tend to lean on more,
Starting point is 00:45:36 do the exact opposite. Right, right. And this is one of the reasons why low reps as a trainer typically women respond way better low reps. 100%. It's not because their bodies are genetically wired to respond better low reps, but it's because they are typically afraid of heavy weight and low reps. So when I get a female client, you know, and I ask them about their history, inevitably
Starting point is 00:45:59 it's, oh, I did, you know, 20 reps or 15 reps and all these different body weight exercises because I didn't want to get built, you know, bulky or you reps and all these different bodyweight exercises because I didn't want to get built You know bulky or you know all the all the myths that surround exercise So then I'll have them do a whole power phase like okay all we're gonna do is we're trained between you know three to six or seven Raps we're gonna go heavy and their bodies just Change and it's like all of a sudden I'm you know the miracle worker trainer. I found that yeah like you mentioned power Just doing like explosive fast twitch movement without like loading it even,
Starting point is 00:46:28 like just having people respond, like they've never even used their muscles like that, like in some cases, you know, so it's just like, whoa, what's my body doing? Now this, the second part of the question is, how do you determine which body parts to train with higher reps? So I'm gonna flip this question on a tag,
Starting point is 00:46:44 right after I answer it real quick here, any body part can be trained with higher reps. So I'm gonna flip this question on the tag, right after I answer it real quick here. Any body part can be trained with higher reps. But if I flip it and I say, which body parts do I train with low reps, you can definitely train all, everybody part with low reps, but it's not as conducive to train heavy low reps for single joint type exercises.
Starting point is 00:47:02 Like it's not really conducive to do like singles and doubles for curls like you would if you're gonna do a row or have you pull up. But when it comes to high reps, you could train anything high reps. It's just keep in mind, if you go over 15 reps with like a barbell squat or a deadlift, go real light.
Starting point is 00:47:19 That's what you're gonna be fucking exhausted. That's a really good point. I don't think, I mean, and I will at a very rare, and that literally would be just, I'm trying to shock something, but you're right. There's no way I'm doing a bicep or a tricep exercise, and I'm doing three to five repetitions.
Starting point is 00:47:32 Like you'll just never see me doing skull crushers for three to five reps. Like, now, not to say that you can't, and not to say that if you always train 15 to 20 reps for that, that might not be a bad idea to kind of throw that in there, but like you said, it doesn't work very well. No, it doesn't. You're going to overcompensate it.
Starting point is 00:47:48 You're doing an isolation movement for a very small muscle and you're loading it really heavy. It's really tough to not allow these other secondary muscles to kick in and actually. Yeah, you're probably better off. If you want to overload your biceps and triceps with heavy, heavy weight, just do like a heavy pull up or a heavy, you know, close grip, you know, bench press or heavy dips, you know, body weight dips type of deal. Then you'll do better off. But yeah, high reps, anything. You can train any body part with high reps.
Starting point is 00:48:13 Next question is from Thomas Lopez 83 who is asking for leg workouts for bad knees. He has knee pain when doing lunges and squats and can't kneel for long. So he's been doing a lot of machine work for legs. His six, three, 230 pounds and he has lost 130 pounds over the last three years. First off, uh, and congratulations on the 130 pounds. 130 pound weight loss. Yeah. That's life that's life changing, life changing big dudes, split three, good job.
Starting point is 00:48:45 Definitely, you're already, sounds like you're in pretty close to probably where you wanna be, wait, why, especially if you got some good lean mass on you. So, total congratulations to that now. You know, bad knees. This is one of those ones where I really get in, I used to get in a client's when they would say stuff like this, it's like, do you really have bad knees
Starting point is 00:49:04 or do you have bad mechanics? And because of that, it stresses your knees. And so you think you have bad knees. Because if you had bad knees, you would know you have bad knees. You probably have to do surgery and you have to get new knees. But most people that think they have bad knees, it's because when they go to do a movement, like a squat, like a deadlift, they instantly feel this stress in the front of their patello or their knee or inside of their their knee or outside whatever they feel
Starting point is 00:49:25 This pain I wonder what machines he's using he says machine work like what is he doing? Probably laying extensions and leg press you know leg extension places a lot more stress No, I mean it absolutely does but what so if somebody who has bad mechanics and squatting so like that They're gonna feel the stress for sure just and touch touch on it. I'm sorry Yeah, I'm sorry. Yeah, I was on it right away. right away. Well, yeah, I mean, it screams a mobility issue like from the very beginning or stability. So both those factors, I would definitely look at if it's interrupting, it's disrupting your ability
Starting point is 00:49:56 to maintain motor control. So what do your mechanics look like first? Your knee is just supposed to be able to hinge right like everything else like your hips when it starts to rotate You know externally internally. We're gonna look at the hips. You know the ankles You know, where are you placing all of your load and let's look at that and kind of work our way up from there But I know right away being a six foot three because I'm six foot three and we're actually the exact same size and weight right now So I'm six three normally about 230 and walking around about 215 right now, but so six three you have really long levers and
Starting point is 00:50:34 Most people that are tall end up not squatting because of mechanical breakdown, right? And it's normally start right with their foot and ankle Because that was the biggest game changer for me was I did not have the knee travel, I did not have the ability to take my knees over my toe. So then when I went to get in a squatted position, it was my ankles that were limiting how far my knee could travel.
Starting point is 00:50:56 And then that's what caused the stress in the knees. Yes. Because I didn't have the ankle mobility to allow this play back and forth. And this is something that you can absolutely get back. I have completely changed my squad. And probably about a, I mean, I've been working at it for good solid two years now, but it took about a year before it really, really made a major difference.
Starting point is 00:51:18 And you need to live in prime, man. This is maps prime for you. If you do not own that program, you need to get that program. I guarantee it'll change your life. I just reminds me of when we had everybody here and Dr. Brink kind of took somebody through like how to assess like your ankle mobility. So you had a stick that you used in your annealing position and the stick is right out in front to kind of give you a guideline of how far out your knee can travel over your toes.
Starting point is 00:51:46 And then if they can't go very far, that's your limitation and we need to work on that. Well, and so the thing too is we don't know specifically what's going on here because, yeah, we're speculating. We're speculating because we don't know enough information about you, you're saying you can't kneel for very long. That may be like pre-patellar brositis.
Starting point is 00:52:07 It may be condromalacia. So you may have some issues with your knees, especially considering the other information that we have here is that you were, at one point, you were, you know, three hundred and sixty pounds. Well, you're 360 pounds, so that might cause problems. But my advice is going to be the same regardless. My advice is going to be reg same regardless. My advice is going
Starting point is 00:52:25 to be to regress back to movements. Because a squat and a lunge... Well, you heal with movement. Yeah, exactly. You heal with movement, not by just sitting there. And squats and lunges are both relatively advanced, especially if you've lost lots of weight and you don't have good mechanics. So scale it back. So what I would do is someone like this, if squats bother you, is I would take a chair that's relatively high and I would practice sitting down and standing up in the chair, sitting down by sitting the hips way back so you can stick your butt back and then sit down real control, don't plop down on the chair and then come back up and practice that. Another thing you can do is you can get a really low step. So
Starting point is 00:53:03 maybe one that comes up to your shin and practice single leg step ups on there, or maybe even one that's lower, like regress yourself way back, practice, and work your way so that you squat on lunges. That's how it's being nice. I wouldn't do that with you. Someone like this, I mean, well, no. Someone like this, and this is something I've changed. Like I was not like, I think 10 years ago, I would do what exactly what Sal just said
Starting point is 00:53:29 is I would find modifications and other exercises that I would regress you that I know you could probably perform and do because I'm not putting your knee at risk. And that's what we were taught as trainers when we first started. Now, me now, I would say, listen, squatting and lunging is something we're going to get to. And that's the end goal.
Starting point is 00:53:47 The goal is to be able to do a beautiful squat, to be able to do a beautiful lunge, and knowing that you're nowhere near there now, and we're going to put the work in to get there. And the movements and the exercises I'm having you do has nothing to do with leg exercises that are going to work your quads and work your hamstrings. Yes, they'll get worked, but what I'm working on is all your mobility and the lack thereof, so, and I'm going to take Maps Prime and Prime Pro, and I'm gonna address every single joint in your body,
Starting point is 00:54:11 especially in the lower half, since we're addressing legs right now, and I'm gonna work on your ankle mobility. I'm gonna work on your foot strength. I'm gonna work on your... Yeah, pain is already an indication to regress on some level, like to address it, you know, and how are you gonna address it?
Starting point is 00:54:24 Yeah, don't avoid it. No, no, I think you miss, I think you miss, I think you misunderstood me. I'm not saying that's all you're ever gonna do. No, I'm not even letting you do that. I'm not even letting you do that. And that's, you know why? Because the way I look at it now is I,
Starting point is 00:54:36 because you know what will happen to those people? They'll do those exercises, and they won't do what really is going to help them. They'll skip out on the things that matter the most, and they'll do the things that they can do now. Oh, I just think it's all part, it's all, you mean, I think correcting those imbalances is very, very important.
Starting point is 00:54:52 I think regressing in combination with some of those corrections is important. I think slowly progressing to the point where you can get them to do squats and lunges. That's the goal, that's the ultimate goal. But if you don't have prime and prime pro Besides hiring a trainer who knows what they're doing and watching you and training you and assessing you The next best thing that's far less expensive would be a program like prime and prime pro where you can do a self-assessment
Starting point is 00:55:18 Mm-hmm and address some of these issues yourself and over over a period of time you'd be very surprised I've had so many clients who could literally, I trained a doctor in osteopath. This was a knee surgeon who came to me and said, I don't, I don't lunge. My knees don't lunge. Sorry, I just don't lunge. What do you think we were doing six months later without pain, lunging? And it was all because we addressed a lot of these immobility issues and they were able to function and move and finally be able to do some of these awesome exercises which is the case with most people. It's very rare that you run into somebody that you address all these issues and you fundamentally just can't do the exercises for whatever reason. Oh, very, very rarely. I mean, you get we get off the toilet every day, right?
Starting point is 00:55:58 Yeah. You sit down on the toilet, you get up out there, you sit down on a dinner table, so you're squatting, you know what I'm saying? What it is is you squat with no chair to sit back on and you actually have to mechanically control yourself yet you just don't have that yet. And it's okay, it's very fucking normal, especially for people that have kind of beat up their body for a really long time and not taking care of it. I mean, shit, I've been training for 15 years and I had to completely regress all of this
Starting point is 00:56:24 and eliminate all these movements and then work on all the stuff that we're talking about right now with the ankles and the feet and the hips. Like this is, and you got to make this a priority. You have to make it something, do not settle for not being able to, not being able to do these movements. And what I mean by don't settle
Starting point is 00:56:42 and is not push yourself to do the movements, push yourself to get to the point where you can do it pain free. And by doing that, we need to address the joints that are out. So if you have the knee in the middle, I'm looking to the ankle and I'm looking to the hip because those two joints are probably in mobile. And that's causing the stress on the knee. It's not that you have bad. Unless you, again, we're speculating, if you tell me, come back and say, oh, I've a, well, even if fractured, I'm telling you, again, we're speculating. If you tell me, come back and say, oh, I've a fractured hotel, I've got to understand where your limitations lie and where, you know, where the pain starts to come in in place.
Starting point is 00:57:12 And like what that, that angle is, like all these factors to then give you that kind of a feedback. So now if I work on mobilizing, you know, my hips or my ankles or my feet, I want to reassess and see, you knowess and see how this is translating to the movement. Even if you do have an issue with your knee, even if you do have, that's still a blast.
Starting point is 00:57:34 Yeah, versitis, right? The reason why you probably have that is because of the dysfunction in your, again, in your ankle and in your hips. So even if you do have a problem with your knee, correcting these issues will only make it better and sometimes we'll eliminate the problem. Sometimes it's completely gone,
Starting point is 00:57:50 even though you were diagnosed with, you know, contra-mulation. I just shot a YouTube video today talking about, and I would definitely, if you were someone who was really overweight, I'm willing to bet that you have an excessive pronation in your feet. I bet you money that your feet are pronating.
Starting point is 00:58:07 I guarantee that the peronials are tight, the IT is tight, and it's pulling the fuck out of that knee. And it's already stressing and pulling on the knee, then you go to squat tracking problem. Yeah, it's not tracking properly. Your femur is slightly internally rotated, so you've already got it, everything's all locked up and tight. And then you go to squat, and then it just feels,
Starting point is 00:58:24 you feel this sharp pain Probably in your knee and it's not bad knees It's the mechanics and everything else that we need to fix which is it you can you definitely can just yeah prime prime pro That's where you need to live. That's it man. All right next question is from Eddie the coach How would you incorporate plios as prescription for clients? Wow, this is I think the only place you actually see them is performance. That's in our programs.
Starting point is 00:58:50 Yeah. Mass performance. Yeah. What clients would you even prescribe plials to? Because I'll tell you what I see all the time in the gym. I see trainers, first of all, using plials wrong. It's just a way to get people fatigued. I burn calories.
Starting point is 00:59:03 And I see people doing pl-os that have no business doing play-os. Yes. It's at all like average person. Well, there's, I mean, there's just a lot of prerequisites that I have to get through before I even think about programming play-os into somebody's routine. It's such a joint integrity thing for me and a responsiveness and a stability, like all the above. You have to establish this awesome foundation to where we work our way. Like you have this great strength foundation.
Starting point is 00:59:35 You can respond to different, all different types of forces at once. And you can actually, like we did the anti-rotation series. Like you can actually like prevent things from rotating while rotating simultaneously. I mean, it's pretty complex. Like, so that's why if you look at like NASM, which is a certification that we have all kind of recommended as a good starting point,
Starting point is 00:59:58 I mean, they don't have that, you don't get to that till the very pinnacle of the pyramid of their progression progression of phases specifically for athletes or a letter to the well i'm gonna go ahead and say that uh... i think they're close to fucking worthless i think plios have very little place in programming unless you have a specific goal that's that requires it for example somebody who is trying to increase their 40-yard dash
Starting point is 01:00:26 Somebody who plays on a football field and is explosive left to right so an athlete someone that you're actually an athlete right now that is trying to approve upon Their their reaction time their appropriate reception. They have specific goals pertaining to that Hmm if it is a average client in my opinion they have no, what you're trying to accomplish through plios, I feel like can get that in almost, are so many other ways for the average chain or so. The reason why Adam's saying it's a waste of time isn't because... It's risk versus world. There you go.
Starting point is 01:00:57 It's just a high risk versus very little reward. Even if the client is mechanically sound, you're not getting these huge crazy gains out of it. Not what most people want. Most people come to you if you're a coach, if you're a trainer, right? Most people come to you and they're looking to lose body fat or build muscle or feel better. Maybe they want to increase endurance or like that,
Starting point is 01:01:18 but you can do all those things without playoffs. You don't need to increase endurance, stamina. You don't need playoffs. Now people are going to wonder, why do trainers always, why do I always see trainers have people jump on shit and because it's fucking, it's fun, it's cool. It's cool, it's fun. If you see a trainer doing jump boxes,
Starting point is 01:01:36 repetitively, one after another, and you see them do more than five repetitions, they don't know the fuck they're doing. They don't know what they're doing. Especially if you're trying to train. If you're trying to train vertical and so be. So, okay, so I was doing this yesterday. I was doing playoffs yesterday.
Starting point is 01:01:49 I've seen here talking about how plows are worth this I was doing them yesterday. But I'm actually, I have a specific goal that I'm trying to obtain right now. And it's related to my vertical. And you see me do three. I do three explosive jump boxes. Walk down, go and do something else.
Starting point is 01:02:03 I come back, three explosive jump boxes. I'm done That's it. It's not to fatigue. I'm not gas like crazy. That's not the ice you're trying to get better at exploding Yes, apply it in just to yeah exactly to to kind of connect to the central nervous system and and like that's the ultimate Expression of you know being able to accelerate and speed. So to be in a controlled movement and be able to have and maintain, to be able to decelerate it quickly, to it's just super complex and you guys are right. Like it's not something that I would like
Starting point is 01:02:36 take with my average person like, here, you're ready for this. It takes strength, power, and stability. It's really, it takes all three of those. And a good decent amount of proprioceptive ability too, because you could get someone with good stability and strength and a lot of stuff, and they'll fucking trip or fall or land wrong,
Starting point is 01:02:53 because they're not fording. I have heard some physical therapists prescribe it as like this is something that they, is part of the recovery process, because they're trying to stimulate that, they're trying to stimulate this fast twitch movement and get things. Yeah, but when they're jumping on, they're not jumping on anything. It's probably in place.
Starting point is 01:03:09 It's very small. It's very controlled, very controlled. The way I would incorporate it, if I did incorporate it, here's where you don't necessarily want to incorporate plios at the end of a grueling workout. It's probably the, I would say probably the worst place to put it because person is fatigued, you're not gonna get much out of playoffs training at the very end when they're tired, except for maybe building more endurance from the
Starting point is 01:03:29 exhaustion factor. I would say playoffs should be around their own workout or at the beginning of a workout after you've done proper priming. Well, and they should be specific to the goal. Like, you know, Suzie, who's 38, doesn't need to be doing jump boxes unless she's a basketball player. With the fuck is she need to increase her vote for? Like, again, the risk was for it. Now that, and I know I'm saying that, I know
Starting point is 01:03:54 there's fucking a bunch of people that love playos that are listening right now, I feel totally offended by this. Listen, if you're a fucking supremo athlete and you're about pushing your body to new limits and that is like Justin said, like that's the pinnacle. Like when you go through stabilization, proprioception, you go to strength, you go to power, the pinnacle is this ability to do plyometric reactive type of training. Like, so yeah, I mean, if you're somebody who's just all about the human performance and you're wanting to press your body to these ultimate limits, then yeah, you work your way up the ladder, get all those other things, get all the prerequisites done
Starting point is 01:04:27 to where you can handle pushing the body, but for the most part, I can count on two hands for sure, because I definitely have trained enough athletes to where I use plios, but very, very few that I ever, ever trained. I did, so I trained myself with plios for a little while when I was doing competing in Jiu-Jitsu, but it wasn't the same kind of plios you'd typically see a lot of work, I was doing a lot of work,
Starting point is 01:04:46 I was doing a lot of work, I was doing a lot of work, I was doing a lot of work, I was doing a lot of work, I was doing a lot of work, I was doing a lot of work, I was doing a lot of work, I was doing a lot of work,
Starting point is 01:05:02 I was doing a lot of work, I was doing a lot of work, I was doing a lot of work, heavy bag or a kettlebell. Right, see that's queen is good. Yeah, you wanna maintain through powder. Right, so if I was training you and your kids is a guy, I could totally see taking the big old hundred pound sandbag and having you hook it over one shoulder and hook it over the other shoulder and do like this kind of explosive plyometric work with something like that, it makes sense
Starting point is 01:05:18 because you're gonna be throwing people in the mat. So that's what I, if you're gonna do plyos, just make sure the movement pertains to whatever this person is really trying to accomplish, which, and I think what I'm trying to state is that most people that are trying to do plios are prescribing it in a routine. They're just trying to prescribe it in a routine.
Starting point is 01:05:34 Oh, you've ever seen the pictures of people who post like, you'll see like CrossFit athletes, so people who train CrossFit will do this. They'll post pictures of their shins, because they hit the jump box at the end of my War or whatever. Yeah, like you should not do plios to fatigue. It's not a You're not getting at least you're I mean you can if you want if you want to make your return Straining dangerous, you know, that's well
Starting point is 01:05:56 You may as well jump around in circles and flail your arms all over the place too I mean that's the same you're getting those same benefits, right? It's the stamina endurance Stammer I used to tell people that like you really want to do that Well, you can also just flail your arms turn around and circles and do summer salts and just act a fool In fact that actually might be better for you that actually because it's less risk fire drill And get a more muscle yeah, right? It's just if that's what you're looking for if you're looking for increased endurance and stamina There's better ways we do that we put plios and maps performance at the,
Starting point is 01:06:25 I think we put it in the middle, right? Or no, right? It's the third phase. Third phase, but that program is specifically, again, for people who want athletic performance, and we even say in there specifically, when to use them, and if you shouldn't use them to decide, because we know as trainers, again,
Starting point is 01:06:40 reps are low in quality. That's it, and quality is very, very important with plios, so hope that answers your question. Check this out, go to YouTube. We posted a new video today. I think it's the one with Adam acting crazy. Mind pump TV, MP TV on YouTube. So, free. Also, if you go to mindpumpmedia.com, you can find all the programs that we talk about,
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