Mind Pump: Raw Fitness Truth - 690: Mind Pump's Free 30 Days of Fitness Overview & MORE

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND talk about? The first 30, 40 minutes, we talked about. Now, we talked about. We talked about, oh, we did. We talked about, I was working on my phone and I overheard you guys talking about women masturbating and that's what made me, oh, the double standard. Yeah. We talked about the double standard masturbation.

Starting point is 00:00:36 We talked about, you talked about how you like to shave your butthole and your friend who likes to wax as well. Not exactly how I said that, but okay. Something like that. You'll find out in this episode. We talked about the missile warning thing that happened a while ago.

Starting point is 00:00:49 Oh man, that'll back for everybody in Hawaii. That was scary. We talked about Apple bringing $350 billion back over to the US, and we did some awesome speculation there. We talked about the legalization movement for magic machines. No, the legalization movement for magic machines. No, the legalization movement for magic mushrooms.

Starting point is 00:01:07 All right, Andy. And yeah, cannabis gets already happening. We got into Nestle too. We talked some shit about Nestle a little bit. What's going on with them? Yep, yep. How they bought a big organic company. Is that good or bad?

Starting point is 00:01:18 Some people are angry. Evil motherfuckers. We gave a lot of behind the scenes business stuff today too. We were talking about podcasts. We've got a lot going on right now for the business. We got a lot of traveling ahead of us, a lot of programs the scenes business stuff today too. We talked about podcasts. We've got a lot going on right now for the business. We got a lot of traveling ahead of us, a lot of programs that are coming out right now. We've got a free program running on. That's what we got into.

Starting point is 00:01:32 We really got into the workout, the 30-day workout on YouTube that we're giving away for free that's there right now. If you go there to our channel, but we talked about the programming that went into it, why we put some of the stuff in there. there's a lot of mobility work in there, we talk about neat and how important that is and tracking that versus just trying to do extra cardio. So some cool motivational stuff in this episode, and good information on those of you

Starting point is 00:01:57 who are following the 30-day program or those of you who just want to continue on your fitness journey, it is January, so people are, you know, tended just get started in January. It was a great episode. Man, all of your entrepreneurs too. You got a lot of business stuff that out in this.

Starting point is 00:02:11 That's right. It's conversation. That's right. Now it gets in there. Also, also, this is going to be dropping on Sunday, which is, so Sunday, if you're listening to this or after it is January, that means you still have time to get a free mind pump

Starting point is 00:02:33 T-shirt who doesn't want one of those mind these T-shirts are made with 100% pure diamond Whoa, yes, these are diamond shirts Just kidding. That would be very uncomfortable. Yeah, I want that. Yeah, put on a diamond shirt People like soft stuff. Yeah, no, it's it's it's made out of soft material I'm not quite sure. Is it cotton? Is it like a blend? It's like one of those like silky cotton. Is it llama fur from the underbelly? Delvity.

Starting point is 00:02:52 The underbelly of a llama. Incredibly soft. The inside of like a rabbit ear. That's the fur that we get that fur and we made the shirt. Anyway, so you get a free t-shirt. And if you enroll in any of our bundles, any of our maps, bundles, now the best maps bundle, the one that is for the most serious of you,

Starting point is 00:03:09 those of you who really say to yourselves, I wanna get in shape, I don't wanna fuck around anymore, do the maps super bundle, it's one year of exercise programs. So what that means is you enroll in the super bundle and you have 2018 set up for it. You know what exercises to do, how many reps, the tempo, you have exercise video demos, so you can go into the program, you can watch just an atom or myself talking and demonstrating the exercises.

Starting point is 00:03:35 You have blueprints, it's all phased. What that means is every three to four weeks, your workout focus changes, every two to four months, it's a completely new program, so you never get bored. It progresses you all the way through. It's everything you need to get your body in the shape you wanna get it to, and it's a year's worth. So it's a lot of information. It's available at mindpumpmedia.com.

Starting point is 00:04:00 Right now, I really wanna change it, so I'm not fucking around bundled. I never know the lyrics the songs. Really? Yeah, I think it's cause I really want to change it, so I'm not fucking around bundled. I, uh, I never know the lyrics the songs. Really? Yeah, I think it's because I just listened to the... You just listened to that beat. To the beat? To the beat?

Starting point is 00:04:11 Yeah, and then, um, and then I realized that I don't know the lyrics. And you're like, years later, reciting some, like, you know, socialist, you know, propaganda. Oh, damn it! You got to be again! How did they do that? No, I don't, I don't even, I don't even know the words. I'll be years later like, Oh, I love that song. And then I'll start to try to sing it. I'll be like, I don't know a single word. Yeah. You find out later.

Starting point is 00:04:35 I don't even know the chorus. It was just about some creepy, rapey guy. Like, remember that song by the police? Which one? I'll be watching you. Yeah, it's kind of creepy. Do do do do. It's like one of the best songs, but like that guy's told creep. Yeah. Yeah. Yeah, girls like it when you tell them that, huh? Yeah. Yeah. I'll be watching you. Hey, I'll be watching you. You have a camera on your phone and your computer, right? That's cool. Cause I'll be watching. Can't you see? You belong to me. Stop you're making that uncomfortable. See if you're saying it like that, it'd be obvious.

Starting point is 00:05:10 You would know for sure. This is uncomfortable. It says it in such a, yeah he's all melodic and nice about it. Right. You can say poetic. You can say anything if you're melodic. Yeah.

Starting point is 00:05:20 And nice. It's true. You know what I'm saying? That's a formula. It is. It is. It's a formula. There's a lot of songs like that, right? We're later on you listen, you read the lyrics and you're like, oh shit, they're talking about this person's terrible stuff. Mm-hmm. What else is like that? Some songs are obvious. Remember I touch myself?

Starting point is 00:05:38 Oh yeah. That's pretty straightforward. Yeah, you know exactly what she's talking about touching herself. Yeah. Because she says it. I'm listening to so many times in that How do you remember when you first heard that when you were a kid? Yeah, it's such a big deal. I touched by a cell. I was like, oh my god. Yeah, girls Do you say that? Yeah, remember the first time you figure you found out girls masturbated Mind blown Like what that was it was crazy to me. He was like, well, why aren't we all just having sex then? Well, because I don't know if it was like this for you,

Starting point is 00:06:10 but like, growing up with your friends, you would just say it, like you're doing that on the weekend, like, ah, speedjack in it, and whatever. You know, like you just throw it out there, like you're doing it. And I wouldn't even, that wasn't like the plan for real, but like you would just say it, like it was a thing. Yeah, yeah. But girls don't do that. I don't think they do.'t like the plan for real, but like you would just say it, like it was a thing. Yeah, yeah. But girls don't do that.

Starting point is 00:06:27 I don't think they do. Do girls do that to each other? It's like, I'm just DJing with it. You got a message, you got a message, girl. Yeah, let us know, because I have no idea if girls tell each other, spin and write it. That they masturbate. And maybe if they, Adam woke up.

Starting point is 00:06:41 And, yeah. Yeah, that, that, that, yeah, that conversation perked my, or peaked my face. It perred. Yeah, I'm actually got something to contribute. I know why women don't talk about masturbating with each other. I know exactly why.

Starting point is 00:06:54 Why? Because God forbid a man hear that. That is a dangerous, you don't want to be a woman. Like the howons have awakened. Yeah, you don't want to be like, you know, to your friend like, oh yeah, you know. It's like a bat signal. Yeah, like tonight, I think I'm just gonna go home

Starting point is 00:07:07 and masturbate because guys be like, what? Tonight. I don't know. They're in like coffee, like talking about it. Like every guy starts like, here's what I hate about masturbation. Not the actual act of it because that's enjoyable.

Starting point is 00:07:19 I hate the double standard. So let me explain what I mean. If you're a guy. If you're a double pumper. If you're a guy, a double pumper, if you're a guy, and you're doing your thing, right? You're making love to yourself, whatever you wanna call it, jacking off. You can't call it that.

Starting point is 00:07:32 And it's not difficult. Yeah, I'm never aggressive. I never ask you. You're still the only one I know that master baits in front of a mirror. It's usually angry. You're still the only one I know that master baits in front of a mirror.

Starting point is 00:07:42 Hey, me and you were very similar though. We are similar, that's where we're at. You look at a picture of me, in front of me. Hey, me and you were very similar though. We are similar. You look at a picture of me. I look at me. We both look at the same thing. My idea is that Sal has two mirrors here, one of the back. He's on that little hole. That's terrible.

Starting point is 00:07:54 So no, listen to the double standard, because you guys are going to totally understand what I'm talking about. If you're jerking off all on your own and fucking wife girlfriend walks in on you For sure they're kind of skewed out for sure like what are you doing? That's fucked up man, right because if we roll if we if we switch that around If you it's like Christmas If you come home one day and you like open the door and there's your girl like spread eagle with a vibrator whatever For sure you're not gonna be like, ew, you're gonna be like,

Starting point is 00:08:27 oh, oh, oh, oh, oh. Like I have a whole bag of groceries. I'm like, gush, like the milk explodes. You know what I'm saying? So funny you guys decided to go with this inappropriate direction for the beginning of our episode here, but yeah, because we never do that.

Starting point is 00:08:39 I last, I last, I last night, Everett comes home and he's talking to me and he's like, hey man, he's like, you've had your butthole waxed? Wow. I go, it's a roommate conversation with me. I said, no man, I've never had a wax. I said, I have shaved it for a long time though and take care of it, right? And he goes, sure.

Starting point is 00:08:57 He's like, oh no, no, no, he's like, you gotta get a wax, dude. I've got this girl now. She waxes my butthole, man. You got a waxed and a whisker,, he's like, no, it's it's amazing. It's Katrina chimes. She could treat us there too. Right. So we're all sitting there having this. You know, this was literally last night we're having this butthole conversation. And she's like, no, no, he's not into that. You get the anywhere near his butt. You know, he's super. It'll turn him off as if I'm like, yeah, no, so it's not a big deal to me, dude. I like to keep it cleaned up and trimmed, but

Starting point is 00:09:24 I'm not really big on the waxing there. How was it for you like, yeah, no, so it's not a big deal to me, dude. I like to keep it cleaned up and trimmed, but I'm not really big on the the waxing there. How was it for you though? And he's like, oh no, it's it was fucking amazing, dude. It's so great. It feels so awesome. Bro, you got to get in a weird, you got to get some weird positions for that. Yeah, you got to like have that person like manually do that. Oh, first of all, first of all, how do you?

Starting point is 00:09:40 Okay. So I understand you keep, you know, take care of yourself and trim your butthole. But how do you know you're doing a of yourself and trim your butthole, but How do you know you're doing a good job? You look at it in the mirror who me? Yeah, you just got to kind of feel you right through it Yeah It is a It is a Never seen mine. Oh, you have it. No, it's hard to see anything. Yeah, I tried I can't see it. Oh, if you bend over in front remember looking. I'm trying to think right now. I'm trying.

Starting point is 00:10:05 I can't see it. Oh, if you've been over in front of a mirror and spread your cheeks, you can see everything just fine. Well, you got a real low mirror. Yeah. You can't see it. I don't know if I want to see it.

Starting point is 00:10:14 I'm saying. No, I don't. I think it's good for, I know. That's not an angle I look good at. I don't look good from that angle. I haven't seen it, but I guarantee it's cool with being unfamiliar. I think if more people did that,

Starting point is 00:10:25 more people would understand why I'm so adamant about the white thing. Why are you so anal? I would have, what if you look, spooky, you know? What if you look and it's like, you see something like crazy, you know what I'm saying? Like something unexpected.

Starting point is 00:10:36 You know what I mean? What if you look, what do you, what do you, I don't know. Some brown goblin just come in. An eyeball, look you back at your arm. Ah, the round to us.

Starting point is 00:10:45 Ha ha ha. Do I like to, they're, you must move now. Is it? Yeah. Is it, is it like a,

Starting point is 00:10:54 like a finger with a claw coming? Look at these little guys. Is that finger? How long you been in there? Hey buddy. I feel like there's gotta be a company that's come up with some sort of like at home kit. Because that's, to me, that's what we, we at home but hole. I think what really keeps me

Starting point is 00:11:08 for because I I don't remember how old I was the first time that I decided to attempt at shaving it which was a scary first time attempt. Definitely not everyone. You don't want to change the sound of your farts. What do you think? It like? Super streamlined, you know, you know poops are better There's less resistance, dude. It just feels like how much hair do you have dude? I was I bro I would I know you're a silly that's young As much as mine did if not more what do you how is it causing a resistance that you have a net of hair that? Shrapped like it shouldn't do that. I feel like their hair shouldn't get in the way of your poop coming out.

Starting point is 00:11:47 You would think that. You would think that. Damn, you had some tangled up stuff. I got a burlopad. No, it's like a cheesecloth. Listen, it's like a Plano machine though. It's gotta get through. What you shave it, you'll know, you know where you trim it,

Starting point is 00:11:59 you'll figure it out, you'll go, oh fuck, I don't want to ride. This is great, yeah. The star, the spaghetti. So much smoother. You feel like spaghetti? Even wiping and cleaning is easier. Wiping and cleaning is like, man, super.

Starting point is 00:12:11 I use one less wipe of toilet paper and one less baby wipe when I go that route too. Because the hair is just, there is none. Yeah, hair makes it difficult. There is none. Now do you have, I don't know, I don't know how hairy you are, I can imagine. You're a relatively normally hairy guy.

Starting point is 00:12:27 I don't think I, I'm not very hairy at all. Normal, normal. That's what I mean. If you were looking at the spec, I don't have a bite hairy arm, I don't have a burl, a burnt Reynolds chest. You and I are about equivalent herigness. I would say that, or you'd be a little bit more.

Starting point is 00:12:40 I'm actually not that hairy, especially when you consider where my family's from. I'm actually the least, I actually'm the least hairy Italian in the world. No, no shit. So anyway, but if you're like, God, what's up? It's like my girl, I call her the Herrless Wonder. She grows, she doesn't grow hair, actually. Only on her hair, on her head, and on her fucking eyebrows.

Starting point is 00:12:57 But she has, she's like, oh my God, I gotta get a shave my legs. I'm like, I don't see anything on your legs. She has no hair. My mom is the same way. My mom is hairless. Her arms have no hair. It's very interesting. Lucky for them.

Starting point is 00:13:08 Maybe they're lucky, but maybe not. You never know. You might need it one day. Lacking. Oh, because it for what? I don't know. Yeah, I'm not sure. I'm not sure.

Starting point is 00:13:18 I think we'll be all right. I think we're going to be okay. I mean, it might be at a style one. Well, that's what I thought you were going with. Yeah, I'm saying. Maybe Harry. I just don't see that coming around. Hair is coming okay. I mean, it might be at a style one. Well, that's what I thought you were going with. That's like the maybe hairy lit. I just don't see that coming around. Hair's coming back.

Starting point is 00:13:28 I do know. It doesn't turn me off like it does to I think a lot of other people, hairiness. I mean, of course, if you're excessively and just weird women, Jessica let her hair grow out on her legs, it wouldn't bother you. I don't think she can. She's got no hair, dude.

Starting point is 00:13:44 I'm telling you, it's very strange, dude. And it's genetic too because her... That still was avoiding the question there. Okay, if she had hairy legs. Well, no, I didn't say hairy if she could, because I guarantee you you're wrong, she could grow some hair. It'd probably be scar, it's be scarce,

Starting point is 00:13:59 but I bet you she grow it and at that rate, considering she has hardly, you know, I remember this girl, distinctively in college, she played softball. And I was like, you know, trying to be like, hey, you know, trying to date. And we were trying to like talk and all that. And she revealed to me, like during season,

Starting point is 00:14:16 like she didn't shave and she like proud of it. And she like pulled her leg up and it was just like, blackness, you know, just like a full like, for, you know, furry leg situation. Did you lose all interest immediately? Beer right away. Right away.

Starting point is 00:14:31 Yeah. And very attractive girl, but I can't, it doesn't work for me. See, I feel like, it's not weird though how things like that was one thing. I was like, no. Yeah. So that's, here's the thing, like obviously we're,

Starting point is 00:14:44 if we're compared to other primates, we're fucking naked, right? We're the that's, here's the thing. Like obviously we're, if we're compared to other primates, we're fucking naked, right? We're the least hairy primates on the planet. But for a long time, most human evolution, nobody shaved anything and it didn't stop anybody from fucking, I think we've learned it and I think it's in our heads. You know what I'm saying?

Starting point is 00:15:01 I feel like you could learn to like the other way too. I don't know. Very segment. You're all alone on this one, brother. You're trying to sell it? I know, I'm out. You know, I'm out too. I'm out.

Starting point is 00:15:14 I'll see you later. You're on your own on this one. The one's shaved. I'm gonna get a bunch of like hairy DMs. You know what I'm saying? Oh my God, that sounds. I didn't know you were into this. So check this out, right?

Starting point is 00:15:24 It'll look like'll lock your face. So speaking of, since we're on the subject, porn hub, the, I don't know, I don't think, I don't know if the logon went. I don't know if the largest porn site online, but I know one of the most well-known red tube, conneets. Yeah, so that's another big one.

Starting point is 00:15:40 But porn hub always releases their statistics. So they'll show you what people are searching in different states, what happens at what times, what women are into, what men are into, interesting trends, very fascinating. So they released the porn traffic from Hawaii before, during and after the Missile Alert traffic thing. So you guys know what happened with the missile alert, right?

Starting point is 00:16:05 Okay, so. Well, wait, before you tell your story, I have to share, and I was pissing people off because I just cut you off, but how crazy is this, Justin, I don't know if you've heard it or not. Katrina and I are driving home on Saturday from Pleasanton and the radio's kind of playing real light in the background.

Starting point is 00:16:22 I can hear it, but her and I are talking over it. And all of a sudden, I hear that, boom, the warning, and it's the missile warning. And I'm driving on the freeway, and it's on the loop, it's going around a couple of times talking about how there's a missile on its way to Hawaii. And I fucking start to pull over lanes. That's some scary shit.

Starting point is 00:16:39 And no, and I literally got my heart, I felt it. I felt like light headed and scared to death and started pulling over. And then the radio announcers come back on and they're like, so can you believe that? That's what Hawaii went through. And then they're like, whoa, they're talking and I realized that it wasn't real.

Starting point is 00:16:59 But then I turned the radio up and I'm paying attention and they talk about what had happened. And in Hawaii, that went on for 30 minutes. So that happened for me for five seconds. I pulled the car, was pulling the car over across the freeway, my heart sunk. Could you imagine being in Hawaii? Yeah, I'm certain of it.

Starting point is 00:17:18 You think is impending kill me. I mean, you're crazy. People were putting their kids down freaking sewer drains to try and keep them safe. People were crying. Oh my God. But here's what I think. I think if there's ever a mistaken misal alert like that,

Starting point is 00:17:31 that you should get a free pass for whatever happens in the 30 minutes or however long it takes before they tell you, we're just kidding. Because if I feel like the world's gonna end, people might do some shit, you know what I'm saying? You might do some crazy, you might be, you might be with some person and you'd be like, look, we're gonna fucking die, let's have sex right now.

Starting point is 00:17:47 And they're like, just kidding. Just kidding. You know, they're like, just kidding. You're like, oh, fuck man. They just had sex with the dude. I don't even know if I could, the feeling that I had when that happened, it was like nothing else had felt before.

Starting point is 00:17:59 I really believed at that moment that was happening. Like, looking at Katrina, my eyes got all big and I thought, what the fuck's going on right now? Like, I was scared. And it was so split, it was like five seconds. Imagine if you knew that, how you could take advantage of that, right? That shit goes off and you tell the person next to you, like, all right, did anything you want to tell me before you die?

Starting point is 00:18:17 What? Whoever was the darkest secret, who pushed the button, you know, or whoever was there. It was Hawaii, it was the state of Hawaii. It was their own department that does this. They totally fucked up. Was this a test? No, it was an accident.

Starting point is 00:18:34 When you say they totally fucked up, there's gotta be, there was a person that hit play. There was somebody that pushed the button, somebody, they got it, they got it. They got it in trouble. Yeah, so they fucked up, they tweeted like seconds after that that was a mistake, but they

Starting point is 00:18:49 didn't send out the message till 30 minutes later. That's where they really fucked up. So they knew it right away. They were like, oh shit, we made a mistake and they set out a tweet, but they didn't resend out a message until 30 something, 33 minutes later. That's where they really fucked up. So back to my story. That's horrible.

Starting point is 00:19:06 Poor and hub. Poor and hub right before, during and after. So they're showing what happened with their usage. So missile alert goes off. 77% drop in people using their site. Obviously, people are looking up, poor and like, oh, fuck, I'm gonna die. You know what I'm saying? to heaven I gotta stop doing this I don't want to finish. It's what crazier. Well, yeah, man, I'm riding this one out. Well, you got two schools of thought.

Starting point is 00:19:46 One school of thought is, you know what? I need to go to heaven. I gotta stop doing this right now. The other school of thought is like, I gotta finish before I die. I'm gonna finish. So, and this is below their baseline. So it's not.

Starting point is 00:19:58 So I wanted it. So it went, you can see, I'm looking at the chart right now as a huge drop immediately after. So 77% drop right away. Then right after the announcement came back, that oh shit. They cleared it up. They cleared it, we made a mistake.

Starting point is 00:20:14 It went almost 50% above baseline. So not only did the people come back on, but more people went back, more people went off. And there was a spike. You know, what does that tell you? I don't know, it's pretty funny though. I feel like that tells you like a lot of people were like stressed out, and I need to unload some of the stress

Starting point is 00:20:32 release. You know what I'm saying? You get distracted real quick. How funny is that, right? That's crazy. I know, that's fucked up man. I thought that was nuts though. I mean, that's a crazy fuck up dude.

Starting point is 00:20:42 That's terrible. Absolutely terrible. I'd be terrified, especially with kids. If that happened to me, and you know what I can achieve in 30 minutes, I could fucking fly to wherever my kids are in 30 minutes. And that's what I would have done. I would go on extreme.

Starting point is 00:20:55 Bro, I'd go through red lines. I'd run someone over on accident and be like, fuck it, I gotta get to my kids, I'm sorry. Like a lot of crets, why said, you're not gonna stop me. If that shit ever happens again, you need to be forgiven for whatever happens. That's the thing.

Starting point is 00:21:07 Isn't it interesting though, like if you think of world of the worlds and you think back then, like that was exactly what happened. It was a pandemonium. Oh yeah. Because people actually believed that people, they believed that the aliens

Starting point is 00:21:19 had landed and were taking over. So a lot of people don't know about that story. Yeah. And he said it was crazy. So that was on the radio a long time ago. I think it was like in 1940s or 50s, where they were reading the story,

Starting point is 00:21:31 War of the Worlds, which read like a news report. And people who tuned in after the beginning, where they said we're gonna be reading the story, tuned in, didn't hear the beginning and thought it was a real news report, and there was panic and pandemonium in cities everywhere. Now, ready for the conspiracy theories? The conspiracy theories are this,

Starting point is 00:21:51 that it was a way for government to test to see how people would react to something like that. And then they could always say, oh, we're reading a story, kind of interesting. Oh, really? Kind of interesting. Which also makes you wonder what about like the that famous crash, right? Was of interesting. Which also makes you wonder what about like that famous

Starting point is 00:22:06 crash, right? Was that like around the same timeline? The one in in in Birg? No, no, no, in Nevada, the the alien. Oh, area 51. Oh, I don't know. I don't know when that happened. But the more conspiracies on the Hawaii missile, the Roswell is what if what if that was another test to see how people would react and respond, you know what I mean? Or who knows? Who knows? Pretty fucked up though. Yeah, some people put kids down there.

Starting point is 00:22:30 Would you say down drains? Yeah, so like, yeah, cause you know, it's underground. So people were like opening, you know, what are those called, manhole covers and just snarling it. Put on their kids down there, like, hi down here. Yeah. Dimension that kid dude, your traumatized.

Starting point is 00:22:44 No, like not only that, like they just watch the movie It. You know? I'm going to lie down here. Do you imagine that kid, dude? You're traumatized for life. Not only that, they just watched the movie It. You know? We all float here. Mom, I don't want to go down here. Oh shit. That would be horrible. Because you're forcing them down there.

Starting point is 00:22:57 That's fucking terrible. So more news, I got some more interesting news. Do you hear about Apple? Yeah. 350 billion dollars. Yeah. They're going to re-patriot here in the US. That's a lot of coin.

Starting point is 00:23:12 There's some speculation as to what Apple might do with a lot of this money. Well, I also was reading that it won't be as much as we think it is, too, because of what they owe taxes wise. And $38 billion. Yeah, so I heard it's not, it sounds really awesome, but it's still going to be billion dollars, they said minimum.

Starting point is 00:23:30 Oh no, it's a lot, because I read some of the stuff that, what's his name, Cook, CEO of Apple, Tim Cook. But there's a lot of speculation in terms of, maybe Apple might buy a large company. The speculation, there's rumors of Netflix. Are they pulling their efforts out of another direction

Starting point is 00:23:50 as far as like China and that market? Or is it just taking money they had? They're taking money they had. The way that our corporate tax structure was before, which was terrible. So it discouraged companies who earned money overseas from bringing it back over because they get taxed twice. Right.

Starting point is 00:24:05 So they just kept it overseas and that's all it was doing, just sitting over there. So now that they can come over here and not pay nearly as much as they thought as they were supposed to, now they want to bring it over here and reinvest or whatever. And so some people are speculating like Netflix. Some people are saying, what if they're going to make an offer to buy out Netflix? Yes. Could you imagine that shit? That would be crazy.

Starting point is 00:24:25 Another one is Magic. Amazon's already been whining, dining-ums. Another one is Magic Leap, that they would want to buy the company. What's about to be... Yeah, but that was the one that member, they were talking about that. I don't know if it was the guy from the hustle or not, but... It's the VR thing.

Starting point is 00:24:38 It's the one that has a holograms and it's all, it's all smoke and mirrors, like, from what I've heard. That's what, that's what it kind of looks like. But, that'll be crazy because they're estimating that could equate to like, something like 20,000 new jobs. Well, that's rad. That's rad, if that's the case, you know, if it really boosts, you know, like, work, like that for us.

Starting point is 00:24:58 It's always a good thing, because they're gonna use, like, we own a business, we know what you do when you have more money, you end up, you don't necessarily pay yourself more, you end up trying to reinvest and grow or whatever. And that's a lot of money. And you said it to me, like who cares, even if you were to pay yourself more,

Starting point is 00:25:13 that's more money that I would take and go spend into our economy anyway. So no matter what it's finding its way back into what the economy is, better. But people spend their money better, if they earn it and they risk, they face the consequences of losing it, won't better than if I mean all the the hardcore left that it hears this news keeps telling me all that's just now they're all going more money for the

Starting point is 00:25:34 seat you know it's funny about that yeah so before the tax news came out and before you know when apple had their three hundred350 billion overseas, we got nothing. We got no tax money for it. So now they're bringing it over. They're paying way less than they could have before, but they're still paying now $38 billion. It's still new money. So we actually fucking win no matter what.

Starting point is 00:25:58 There really is no complaint. So suck it. Right. Yeah, I mean, so, and then some more cool news here. There's, so you guys know obviously, California now recreational marijuana legalized recently, which is kind of cool. I was talking to, who was I talking to,

Starting point is 00:26:14 someone outside of here and they were saying how there's a dispensary next to their house, and it was a medicinal dispensary, and they just walked in there the other day. And they're like, anybody can go in now and just buy stuff. Fucking right. What a trip right? That's where now for us?

Starting point is 00:26:28 It's legal. Recreationally legal. So now that the dispentries have made that move the other direction then? I would assume all of them did. I don't know. I haven't even been in one since then. So we should go check it out. You can literally go in and if they are serving recreational,

Starting point is 00:26:46 because I don't know, right? I would imagine some dispensaries just want to be medicinal. Yeah, or would they want to serve both? I wonder. Because the way that it works in a lot of states where it's legal is if you have a medical marijuana card, you don't pay nearly as many taxes. So you go into dispenser, you show your card,

Starting point is 00:27:06 it's medicinal, so it's a much lower tax rate. If it's recreational, you pay more in taxes. So the way the dispenser is working in other states, which I would imagine would be the same thing here, is the dispenser would cater to both. You have a medical card, you go in there, you buy less taxes, you don't. The funny and irony of that is that anybody can get a card.

Starting point is 00:27:25 So it's like, who you just spend five minutes get your card real quick and then now you save yourself taxes. So I think everybody will end up probably going that route. Probably, probably. You know news too, did you guys see that Nestle bought some big organic company? I think for like $2 billion or something crazy?

Starting point is 00:27:43 I saw that a while ago. So Nestle making their way into organic too. People get pissed off about that. I know. Because they say Nestle is evil and they don't like their practices. That's what my boy was talking to. He was like, oh man, I know Nestle. I love that organic company and now I'm never going to buy their products.

Starting point is 00:27:57 I'm like, listen dude, they're not going to taint it. They're not going to go fuck with it. What they know, I know it can poison it. What they're doing is they're leveraging. They're leveraging the fact that the market's garden of life. It's garden of life. Yeah, that's a big, that's a big organic company. It's a big one and I like their products. What they'll probably do if they're smart is they're going to go in and buy it and leave it alone. Exactly. They want to put their name on it. No, just, and I think they're

Starting point is 00:28:21 hedging profitable. Here's the thing, organic and natural is marketable now. It is consumers are demanding it, it's a growing market. It still hasn't reached where I think it's going to. So it's a very quick growing market. So you're gonna see these companies get consumed by Coca-Cola, by McDonald's, by some of these large corporations who really these corporations, they don't have, here's what people can understand.

Starting point is 00:28:44 Companies, of course, people who run companies can be evil and all that stuff. They want money. They want to make money. That's it. And so they're gonna look and say, oh shit, everybody wants to buy organic. Let's just invest in that direction.

Starting point is 00:28:57 Now I can understand, you know, the, if you look at a company, you don't like their practices, like if Monsanto, who I think has done a lot of pretty shoddy shit with Chronic Capitalism, goes and buys a company that I really like, I may choose to not buy any more of those products as a protest, like I'm not giving that fucking company

Starting point is 00:29:16 any more money, I don't like the way they do business, and you're totally free to do that. And you're totally free to do that. So if you really believe that about Nestle, you have every right to say, you know, fuck you to. I don't know, I don't know that much, but do you have anything bad to say about Nestle?

Starting point is 00:29:30 I mean, I love chocolate milk. Yeah, it's some of their, what's a large company, it's way bigger than just that, but they have done some interesting things in business. I don't know enough to form an opinion, but I do know that they're typically named one of the bad ones, right? But I know enough to know that I'm not gonna

Starting point is 00:29:49 start to listen to that, because sometimes you get in and you read about it. I'm just trying to think, because I think there was some kind of like story about the CEO absorbing a lot of like the natural spring from somewhere and like kind of building and like tapping into a well, you know, from miles away. Yeah, there was something, I don't know if it was Nestle, I'm pretty sure it was Nestle,

Starting point is 00:30:10 but there was this race to sort of own all of the natural water they could to kind of like repurpose it as bottled water. I don't know about that. That was some story I heard floating around, but you know what I mean, let's, again, these are all stories. Oh, you know what? There was a story about one of their baby formulas. I can't remember exactly what it was.

Starting point is 00:30:33 I remember reading it. Nestle does baby formula. Bro, Nestle is a massive company. They don't know that. Bro, they own. I don't know. I mean, I'm looking at Gerber Power Bar, diesel, Alpo, they owe dog food,

Starting point is 00:30:45 they owe water company to them. I thought Gerber was, what's the other, Johnson and Johnson Gerber and Gerber is under Nestle? Oh, I did not know Nestle's under the high temperature. They did something with baby formulas in the 90s where they were pushing a formula, they were telling people to do the formulas that are breastfeeding.

Starting point is 00:31:05 There was something that was bad about it or as unethical and people didn't. It was really bad the way that they did it. And I have to do more research on it, but I remember reading about them being like, yeah, that's kind of fucked up. So again, the best thing you can do, if you don't like this shit, don't buy their shit anymore,

Starting point is 00:31:19 don't buy their stuff, don't buy anything that they own, and they'll have to change, right? Or the company will own, and they'll have to change, right? Or the company will lose money and they'll have to sell. But what I was going to say is about the marijuana being recreational, is now there's groups that are popping up that are pushing for the legalization of mushrooms. Mushrooms is the marijuana is pretty much, I don't wanna say one, I don't wanna say that war is one because you still have Jeff's sessions who's fighting it, but it's kinda like the tide is already so big

Starting point is 00:31:52 and that and it's so much momentum behind it, that we don't need, I don't think we need as much pushing for legalization or at least the decriminalization of marijuana, but mushrooms is the next big frontier. There's groups in California and groups in Colorado that are pushing for decriminalization and legalization of mushrooms.

Starting point is 00:32:11 Now, if you, I have no experience with, you know, psychedelics myself, but when you do the research, they're actually remarkably not dangerous or toxic. I'm sure they're dangerous in terms of, you could take too much and then, you know, get some psychological damage But they're not dangerous in that sense and then there's all the science coming out about how beneficial it can be with therapy so with doctors and stuff like that

Starting point is 00:32:34 Personally, I think I think it's stupid to throw people in jail for doing nothing but doing something to themselves I think it's fucking ridiculous So I'm I'm happier than shit to see that, I feel like the ball's starting to roll. We're starting to see the war on drugs start to get reverse a little bit, which I think is a very good thing. So, no, no, I'm excited about that. We'll see about that. I just found that I was, yeah, I was right.

Starting point is 00:32:54 There was like criticism for the Nestle CEO that saying that at a context, some kind of interview, he said that they were trying to pin that he said that water is not a human right and that it should be privatized. Well, so here's a funny thing about that. If you own a lake or you own a spring, you own that, I mean, you own the water. Yeah, you own the land.

Starting point is 00:33:17 You own the land, you own the water. So I mean, water can be either, depending on how we use it. I just remember seeing that and that was like this big, you know, of course, of course, the most other conservation. Here's the thing with human right. People confuse, if people confuse human right with it's good that we do, we have it. So like, food.

Starting point is 00:33:38 Yeah, I guess that's no different than somebody having a bunch of apples on an apple tree on their farm and then people thinking that they should, they have the right clean owners. Yeah, like like people have a human right to food, right? It sounds good because we want people to have food and I definitely think we should work out ways to get people food, but it's not a right because a right requires a right cannot put you can't have a right that requires somebody else's labor. For example, I can't say I have a right to healthcare, for example. That's a human right, healthcare.

Starting point is 00:34:11 Well, that means I have now a right to the labor of doctors and nurses and hospitals, which means now that I kind of, I own them. So you can't really do that. Now, is it something that's desirable? Absolutely. So to say that water is a human right. Now, if somebody owns land, then I have a right to, not only your property, but I have a right

Starting point is 00:34:30 to what you produce from that property, and how you give it to me. So you can't say it's a human right, but you can say, it's something that's desirable. Human rights have to be inalienable. They have to be something that are yours, no matter what. Like, I have a right to speak, my mind requires no one else. That's a human right. I should be able to say what I want. Like I have a right to speak, my mind requires no one else.

Starting point is 00:34:45 That's a human right. I should be able to say what I want. I should have a right to worship whatever I want. I should have a right to my body. Like if I want to do something to buy body, it's my fucking body, I should have a right to it. You know, that kind of stuff. I should have a right to defend myself.

Starting point is 00:34:58 That's my own right. Like I should be able to defend. Doesn't mean I have a right to a gun. I don't have a right to a gun, but I have a right to buy and possess something to defend myself, which would be that gun. So people confuse that all the time, it gets on my goddamn nerves.

Starting point is 00:35:12 When people say that because you don't have a right to, you have a right to pursue your own life, liberty, and happiness. You have those rights, you can pursue those things. That's your right, but you don't have a right to somebody's stuff or to somebody's work. It just doesn't, just doesn't work that way. So then all in all, we're less than, we're okay with the Nestle CEO. I, you know, I'm not, mine pumps that, mine pumps that, I'm not endorsing anything, mine pumps

Starting point is 00:35:37 not throwing shade on them. Not, yeah, not, not shade, not anything. Not, yeah, I'll do a little bit more research on that. Yeah, and, well, look into it. I just, I remembered that. I think it's just cool, to me, I think it's just neat because we've been talking now on this podcast for almost three years and what we talked about

Starting point is 00:35:51 the merging of health and wellness and you see. Dude, it's totally happening. I know, you're seeing these companies, when you start seeing massive companies like that that are investing billions of dollars a year now into organic company, other organic company. Dude, it's so cool. Once we all demand it, you know, you see what happens.

Starting point is 00:36:08 It's so cool. You know what else has been cool? We've been talking about this, but the, obviously podcasting, all the digital spaces are exploding, like they have been for a while. But what I find interesting now is how big companies are now budgeting podcast marketing.

Starting point is 00:36:25 Like it's part of their marketing. Well, the funny part though, it's crazy and we're dealing with this right now. I just did a post on our forum asking for like some of the best mind pup episodes to share that a lot of these big, they don't know though. They have done of no clue, no clue where to start because there's new. There's not a lot of analytics around it. So much green grass. iTunes hordes all the, you know, information and analytics that you we don't even see

Starting point is 00:36:51 that much of it. What do you think's going to happen now that I here's my position. Yeah. Company's mind. You hope things like and I don't dug would know this better than anybody because he sees Lipson on a more regular basis. Do you feel Doug like Lipson has evolved and continued to provide

Starting point is 00:37:05 deeper analytics, or is it pretty much been the same since we started? They've definitely updated their analytics. Now understand that all these different podcast apps, including iTunes, are taking from the same feed. So what we're not getting is our subscriptions through I. They won't give you that. No, they do not give that to us. However, we know how many downloads

Starting point is 00:37:26 we're getting across the board. Here's what I think, because I think what we're starting to see is the beginning of big money being invested into podcasting. We know this personally, it's not much we can talk about because there's kind of stuff behind the scenes.

Starting point is 00:37:38 But now companies are talking to us and they're saying to us, we've budgeted this for podcast advertising. It was never like that before, before we had to convince them, it's finally catching their eye. It's catching their eye. It's limited real estate, which means the cost to advertising a podcast is only going to explode, which is good news for podcasters. And I think it's going to draw more people to podcasting and make it grow even more.

Starting point is 00:37:58 But also, as more money, as more excitement and stuff surrounds podcasting, I think companies are going gonna start to provide better and better analytics because they're all gonna want to figure out a way to put good pieces of it. You wanna see who the top performers are on multiple levels. That's it. I'm excited too, and it's only good for us

Starting point is 00:38:16 when we see things like what happened with Facebook the other day, which is, I mean, that probably flipped a lot of companies' lives upside down for the day when they heard that news because that's fucking a lot of companies lives upside down for the day when they heard that news because that's fucking a lot of small businesses that use Facebook as their main source of advertising. But it's crazy the power, right? You get the platform and you just,

Starting point is 00:38:34 boop, you just turn on the dime. You know, and sometimes I feel like we're lucky that we didn't, I know a lot of guys that, and girls that are in a position that we were in building a company and they built it around that because the last five years, it's been the great,

Starting point is 00:38:48 it's been a solid bet. Everyone's talking about, oh my God, getting a Facebook advertising, it's so much cheaper than Google AdWords, it's the way to go. And so people have built businesses around that. And man, it's confirmation for us that, man, you wanna make sure that either one,

Starting point is 00:39:03 you're on enough platforms that you're not held hostage by a third party Or create something yourself to where you have full control and right now we have that I am scared of the day that they could potentially change but yeah the exciting part is the way it will change It'll change like this. It'll be iTunes who decides to be a dick right? It won't be lips in or anything, that'll be iTunes. And we wouldn't be that fucked, we would just move all our people, we have Spotify, we have Stitcher, we've got.

Starting point is 00:39:31 Podcasts are public. Yeah, exactly so. We could even do it on our website. You could even do it on our website. And it'll be that easy. But when you talk about things like Twitter, Instagram, Facebook, if you or somebody who is building a business around that and that is your main source of

Starting point is 00:39:45 advertising and marketing your business, that's a scary place to be in, even if you're making a lot of money right now, you gotta be thinking forward. Well, look at it. Look at it this way. Video has been bigger and grew faster. YouTube, I forgot to use YouTube. So video has been bigger and grown faster than podcasting has. However, I think now the wave is going to start to catch, is obviously catching up with podcasting because it's replacing radio and all that stuff. I think we're going to see the emergence of major podcasting networks. We're already starting to see a little bit of it, but you're going to start to see, I mean, once the money starts to flow in, it's got to happen, right?

Starting point is 00:40:22 It's already happening. So I had the pleasure of getting to talk to Fox Sports, Fox Sports 1 CEO. And he got, he was a friend of Brendan Abendagio's. He hooked us up. We talked for about an hour on the phone, really nice guy. And this is when we first started Mind Pump and just gave me all kinds of behind the scenes information about how they use podcasts for advertising and marketing. What they do is I think at that time when we were talking, they had fired in the kid plus about 20,

Starting point is 00:40:57 I think he said 20 or 30 other podcasts that they have the rights to, or that's part of their network, quote unquote. And what they do is they then they can go after like huge companies like Coca-Cola like we're brand like that and say okay they count their total volume so they can say we've got well no we're gonna hit this many yeah 100 million listeners per day spread out over 25 podcasts and oh if you want mostly women we have these two podcasts yet 85% women between these ages oh you want to this is your demographic okay well we have

Starting point is 00:41:31 these three podcasts oh I definitely think that's happening already I mean you have companies like Fox that have been doing that for several years now it's exciting because podcasting still is and it won't be like this forever, okay, I promise you. But still is an easy way, it's easy to get in. It's very accessible, it's very low barrier entry. Almost anybody can create a podcast and post it up there. It still is relatively, you're still in the beginning

Starting point is 00:42:00 of the explosion of growth. We're just seeing the first, the beginning of the wave, but it's nowhere near as big as it's gonna be. Think of all the people that listen to radio and talk radio. Podcasting is not there yet, but it's going to be there soon, and when it does get there, it's very difficult. At that point, it'll be hard to break through, it'll be harder to get in. You might have to go through a network. I don't know exactly what it's going to look like, but right now is a great time. It's a great time to get in and, you know, pursue something like that.

Starting point is 00:42:28 So I always encourage that because I like seeing people, you know, try to get their voice out. You know, I just did an interview. Oh God, I feel so bad. I'm gonna forget the name of the podcast right now and I'm trying to shout our boy out here. Do you remember the name of the play? I know you got interviewed by this guy too.

Starting point is 00:42:42 Don't put it on me, motherfucker. I never heard of it. All radio, I mean, he's changed his name, but it was all. Thank you, Doug. So there's your plug, buddy. So I just did an interview. We got all we talked about, what was business and the direction of podcasting and all that.

Starting point is 00:42:56 Well, we talked a lot about that on that interview. And I'm super fascinated with where it's at right now. But also, there's a part of me that's a little bummed out because I kind of know that what will eventually happen. I think what will eventually happen. Once there is enough people and enough revenue in here, someone's gonna get their grubby hands in it and that's when it's gonna get tainted.

Starting point is 00:43:18 The question is how long until then really? Cause we're watching this happen with Facebook and YouTube right now. And even what, what do you think's gonna happen with Twitter after all the fucking dick talk, you know? Well, you know, here's the thing, for sure gonna,

Starting point is 00:43:30 here's the regulation and restriction will come in. Well, so Facebook and YouTube are by far the dominant platforms for what they provide. Podcasting is still, although iTunes still dominates, it still feels up in the air to me. You know what I'm saying? It still doesn't feel like, like, anyone that controls like the podcasting world. So I still feel like there's a lot of players

Starting point is 00:43:52 that may, you know, may enter the market. So it'll be interesting to see right now iTunes. What do you think the biggest mistake you see people that are trying to enter the market? Because we're seeing a lot of it right now. We know, we need a lot of people trying to become podcasters. Yeah, what do you think the biggest mistakes that you see people making trying? Sound quality is number one for sure.

Starting point is 00:44:10 I listened to a lot of podcasts that just get started. I've been interviewed on a lot of some of these new podcasts. And you used to be able to get away with shitty sound quality, but it's not gonna work. So get a room that sounds good and a good mic. What do you think? I think Trying to pursue sponsorship to early and you know really really trying to like make their show all about like

Starting point is 00:44:33 Feeding to some other agenda other than you know what their message is and like not finding their message yet This that's what I talked about on this this interview is that I feel like Too many people get it, get into it already with a company that they're trying to push market and sell, or they get into it, they start getting a little bit of momentum and they're already trying to sell something. And I was just sharing with the kid that did the interview that, you know, one of the things that if you, if you didn't listen to mine pumps at the beginning, you may not know this,

Starting point is 00:45:02 but we went well over a hundred episodes before we even tried to monetize anything. And in fact, the way I remember all of us turning that switch on, it was when we had so much demand. When people were like asking us for certain things then we did. But if you put your energy towards building your community and adding value to their lives, like what can I do to provide value on a regular basis to an audience that keeps them coming back for more? If that's where your energy and focuses, then the money will come later. But I think a lot of people don't get into it like that. They hear, oh, podcast, they hear, oh, podcast is exploding. It's a great medium for sales. It's great for advertising.

Starting point is 00:45:40 There's all these things. Fuck, I'm going gonna start a podcast. I got cool shit to say. Well, then you can also organize it around what your audience already wants. You know, instead of like you hand selecting these sponsors and trying to like, you know, figure all that out about how to make money, it's more of like building the community, it's getting, you know, feedback and really being in tune because it's a very intimate type of a platform, you know?

Starting point is 00:46:04 It's like, we're naked right now. I mean, always. You know, it's like people want to know day to day, like what's going on and you know, we have this like ongoing conversation and relationship, you know, that's just kind of the format. So I think it's going to be, I also think it's going to be more common to see podcasts that put out multiple episodes a week and less common to see podcasts do in frequent episodes. Well, that only makes sense. Well, yes, I don't know. That's a good...

Starting point is 00:46:36 You know what I'm saying that right now? Because I've heard now several times and recently from a very large company, very, very large company, that one of the things that they liked a lot about us was that we put out so much content that we were in people's ears so frequently. So I could see that being a benefit. I also can see how people can overdo that and suck. Right. You can just put out.

Starting point is 00:47:01 Yeah. I think you ramping up to that. I agree and disagree. I think we already have examples of what it will mirror. Like when you talk about that, the angle you're going with advertising. I mean, we have TV shows and TV, we have a news channel every single day,

Starting point is 00:47:16 same time, everything, so that feeds to what you're saying. But then you have your favorite sitcom that you watch that's every Tuesday at 7am or 7pm or whatever time your sitcom comes on, that it's only once a week that people still come back and tune in. I think to that point, the most important piece and I was telling this kid that is consistency.

Starting point is 00:47:37 Whatever you decide to do is being consistent with that so you train your audience that this is when I'm coming back on, you can expect to get a new episode at this day this time always. Well so here's what's interesting about that because I'm trying to think because we're so conditioned I'm so I'm conditioned to you know when I used to watch TV and I knew the days and times that people come on or shows would come on or on the radio when I knew at this time it was this radio show.

Starting point is 00:48:02 But Netflix when they release a series they don't release one episode at a time at all They released the whole thing and what they've noticed is Way more viewership they're not losing viewers people are are binge watching like crazy It's a thing and what we noticed even with our show is Remember we were afraid like okay, we're gonna go to five days a week, are we gonna be too much, are we gonna lose, you know, the people, no, if they like you, they just want more and more and more.

Starting point is 00:48:31 I'm sure there's a limit at some point, but it's interesting, right? Like how can that be applied to podcasts? Okay, so I got you for that. And this is why some of your best podcasts as far as downloads and listens, even way more than Mind pump is, uh, is the ones that tell, like, these murder mysteries and they tell stories.

Starting point is 00:48:50 Yeah. And that was something when I remember when I was talking to the top top podcast to the Fox producer. And we were talking about fire in the kid and he was talking about our show and all those. And what he was saying that he really liked about our show that has a similar quality of fighting the kid is the storytelling of their lives. And people, they want to listen to it like that where it's, you know, they feel like, you know,

Starting point is 00:49:13 oh, I just heard what Justin and Salon Adam said, yeah, yesterday and they said they're going here to do this and then they want to hear a recap on that. That's what keeps them, keeps people coming. Yeah, that's what will make someone benched, you like, where you'll sit down and you'll listen like 10 in a row, because you have the time of that time. You wanna hear the story, you wanna hear it all come unfold.

Starting point is 00:49:30 So I think you're your best podcasts of the ones that have these murder type mysteries. And I think the way we improve our craft and we've talked about this openly, and you guys know we share with our audience everything. So something that we've talked about improving our show is making sure that we're always staying as current as possible. I mean when we first started we used to Backload tons of episodes so that we had time to travel time to work on things and it just makes sense

Starting point is 00:49:54 To do that and I know a lot of podcasters when they it's weird you can hear when something's there You can't even if we don't reference something that just happened right you can hear it that it doesn't have the same flow because We're in a mood we have an energy and it just you can hear it in the show. And all of a sudden it's like something changed and it's only because that's an episode that we recorded three weeks ago that we dropped in the middle. Yeah, it's really different. It's really weird. It's very interesting. I don't know if you want to call it the art or the craft of what we're doing but I think that does make a big difference. And it's funny that Brendan Schobb said the same thing.

Starting point is 00:50:27 Yeah, yeah, he said the exact same thing. So yeah, I think that was when I asked him what he, with the biggest mistake that he sees podcasters making. That was what he said was right there. That's what it was. Not being current. And he's right. Because when you listen to their show too, you're hearing about their lives and what they just did yesterday and what they didn't, you know, I'm saying so you tune in wanting to oh shit. He's gonna go do this tomorrow

Starting point is 00:50:47 I can't wait to hear bring and talk about that when he gets back on so you know I think that's something that we continue to improve on with with our craft and and what we do is to Include the audience in what's happening within the business and our lives while our next moves, right? While also sharing everything else. So that being said, and talk about sharing our next move and the business and what's going on, excited about this whole 30 days thing that we're doing right now. On YouTube, it's getting some traction.

Starting point is 00:51:17 It's getting some traction and our subscriber rate on YouTube has gone up quite a bit and a hundred percent think it's because of that. The last five weeks, it has been compounding every week, we average anywhere between about 100 to 150 subscribers every day on a pretty regular basis. That went from 100 to 150 to about 150 to 175 to 175 to 200 to 250.

Starting point is 00:51:44 So now 300 to 350 subscribers a day, we are now averaging since the 30 days, which to me is just a great testament to that people are enjoying it. I'm getting great feedback from it. It's helping a ton of people out. I was excited for that because I felt like it was a perfect time in January.

Starting point is 00:52:02 You get so many people that overdo it when they first start and then coaching them through that process. Well, I think as a user, it makes a lot of sense, right? It's something that's like, it's presented good information, but it's like something I can actually follow and do consistently for a good amount of time, a couple of weeks to a month.

Starting point is 00:52:20 Yeah, to live as a series. And that's a series. And so it's like, you can count on the next follow, you know, the next follow up video and like it's going to have everything outlined for me. And they seem to grow, you can almost see the sequence of how people are watching and people are definitely watching them in order. Yeah. Like that first video is already almost that 10,000 views. The other ones start to, they hit a thousand pretty quick, but then they start to trickle in. Almost like you can see the people moving next and next. Moving through the questions underneath, people are really engaging and asking lots of questions.

Starting point is 00:52:50 It's really cool. I'm really happy that we did something like this because we have programs that we have put together and that we sell. Those are the maps programs. Obviously, if you listen to the show, what we do, but we always talk about like we want to be able to, like, can we give people something without them having to pay? That's got some value that they can follow.

Starting point is 00:53:11 Without devaluing our main source of monetization, because it's, be honest, we need to do that in order to operate and run, you know, our company. And, you know, this was, we understand college students are like, you know, there's just people that wanna get up and go and have something. And, you know, this is perfect. And not only that, but it's like beginners, like,

Starting point is 00:53:29 what do you mean? Yeah, yeah, yeah. I look at it like that. I think this will become a staple tool that people can use to lead them into any sort of program, whether it be ours or somebody else's. It's a great way to get you back in the swing of things being consistent, making sure you're dressing mobility, hitting all parts of your body, and not overdoing it when you

Starting point is 00:53:49 first start. So, I really see it when I'm excited is to have it live on the YouTube channels so people can access for free. And they, because let's be honest, we know we've been doing this for a long time. As much as we tell people that you don't want to be on or off the wagon, it fucking still happens. It still happens. And it still happens to most people. So if you're that person, it's to be on or off the wagon. It fucking still happens. It still happens. And it still happens to most people.

Starting point is 00:54:07 So if you're that person, it's not sometimes you need a little buffer. It's not something for you to beat yourself up over. It's part of fucking getting better and growing, learning. It's all part of the journey and process. And so because of that, this is a perfect way to kind of start everybody. And then what I'm excited about what we're doing on the 30th this month is we're going to do a live webinar so people now can watch what happens after the 30 days and then for the first time ever we're going to get into detail of what type of person so the buyer persona for each one of our programs. So if you've gone through these 30 days you know what program is best for you to go.

Starting point is 00:54:42 Where do you transition? If you've been consistent, you've been following it, you feel good, you're like, okay, now I want something longer, more detail I want. My goal is maximum strength, or my goal is fat loss, my goal is performance, or I'm experienced, or I'm super beginner, I have pain. We're gonna go through and kind of show you where to go from there.

Starting point is 00:55:02 But it's interesting, we programmed, what did we write the 30th workout that we put up on your channel? Was it in Tahoe? Yeah, it was in Tahoe. So it was an interesting challenge because we had this idea, we sat down, we said, okay, if we're gonna do a 30-day workout or whatever,

Starting point is 00:55:18 we wanna give some people something to do every single day. You don't wanna do a video that says rest day. But of course, people need to have time to rest and recover and so the way we programmed it out is I think it's it's amazing We start you off very basic. We progress you through we start you off with like compound upper body exercises Then we go into mobility exercises Then we do in the compound you know lower body exercises then we do into mobility exercises, then we do in the compound, you know, lower body exercises, then we do Mormability movements, then we do isolation upper body exercises, then we do Mormability, then we do isolation leg exercises, and then as we go through we slowly progress and add volume, add exercises, add reps, whatever, so that you can literally

Starting point is 00:56:01 follow it from day one till the final day and progress the entire time. So I'm really proud of the actual program that we put together with that. Well, and it's the first one too that we started to address neat, right? Because we always talk about like, when I actually coach somebody, and I've never seen it,

Starting point is 00:56:21 maybe there's a program that exists out there that there was someone has actually programmed neat into their program, I've never seen it. Maybe there's a program that exists out there that there was someone has actually programed into their program. I've never seen it. I think it's something that it only makes sense for us to include in our programs going forward because it's how I coach. When I coach somebody and I'm training a client

Starting point is 00:56:37 and when I'm teaching them movements and exercise, I'm also talking to them about the rest of their movement outside of their exercise. That's not exercise. Right. And that's what need is. It's outside of their exercise. That's not exercise. Right. That's what need is. It's all the activity you do that's not exercise. It stands for non-exercise activity thermogenesis. Here's why I love need so much.

Starting point is 00:56:57 Mainly because when you give people structured workouts, it is a harder lifestyle adjustment than if you just have them understand what their total activity is because now it's literally a part of life. I'm just here sitting at work, I should get up and move around, or I'm vacuuming, maybe I should move a little more, or I should borrow a simpler application so they can make micro tweaks instead of having to turn this big ship and be all it. It's also literally integrated with your life versus 30 minutes of cardio every day where it's, I'm adding something to my life. I'm adding us 30 minutes.

Starting point is 00:57:33 You're already competing with work and, you know, with family time, all this stuff. So that's always been the battle, you know, and people in, and we'll make justifications in their mind not to get started and get momentum because of all these excuses and things. But yeah, if we can incorporate it into your lifestyle, way more effective. And what's cool is people can start to quantify and see, we've all heard the adage, park further in the parking lot,

Starting point is 00:58:01 take the stairs instead of the elevator, stand at your desk instead of sit at your desk. Everybody has heard that before, but everybody, it doesn't sound like much. I'll be honest, you know, when I first heard I thought that was dumb too, like okay, so what I park far away versus parking close, how much of a difference is gonna, you know, is that gonna make when I just get on, I can just get on cardio. The reality is when you count it and you add it up and you contract your neat and we recommend people use step trackers It makes a big difference. It actually makes a big difference. These little things make a big difference I have I've gotten so much further with clients helping them with neat than I have got imagine if we knew this early in the early days

Starting point is 00:58:39 A person I was well with that fuck this is the positive side So again with that interview I was doing, we got into tech, he asked me about the book here. Resistability asked me about what I thought about what he said and Andy Galpins say about like wearables and tools and you know, what it's really doing is it's training us to be oblivious to things kind of like the way navigation does for one of us, right?

Starting point is 00:59:03 Like I have terrible sense of direction because I rely on this tool. Sure. But I told him I agree and I disagree. I see that side of it, but then I also see this other side to it that gives this whole new level of awareness to the client or to the consumer who's using the tool that we didn't have before. I didn't have that.

Starting point is 00:59:22 You went on your client, you sit it down and I guarantee you guys will say, say, say, thing I did. 10 or 15 years ago sitting down with the client and I say, hey, what would you say your activity level? Would you say your sedentary active? Nobody knows. Yeah, nobody knows it. If they do, I'm awesome. Yeah, they all say average or active or whatever.

Starting point is 00:59:40 And then when you actually track and you see, you sit all the time. You find out that somebody who even works out seven days a week still falls under the sedentary category unless they have some sort of a job that requires them to be really active for most day because for most part, most people get in a car, drive to work. This has been the time told, like frustration of every trainer, because you'll get inevitably, we used to get these clients that would like put

Starting point is 01:00:09 maximal effort into everyone in the workouts they would, you know, they would do with you and they would, you would schedule it a couple times a week and, you know, you just have to realize, like, this is literally the only activity they had scheduled the entire week. And then you just figure that out. You're like, oh my God.

Starting point is 01:00:27 Right. And you know, like how much impact can we really make in that time frame? And so, neat, you know, like if we can actually track that now with steps and it actually brings in a new set of eyes. It's a tool, it's very similar to counting macros. Okay. I think it's the same thing. It's a very, it's very similar to counting macros. I think it's the same thing.

Starting point is 01:00:46 It's a very important tool of awareness. Now, can you depend on and become addicted to and stuck on this device? And now it's doing like what Andy Galpins says, we're gonna have to wear it. Yeah, of course you can. Just like counting macros can. I can get to the point with counting macros

Starting point is 01:01:00 where that's all I do, that's all I focus on. I never learn how to eat outside of that. I never learn how to live my life. And I've never evolved past that. You could do that with step trackers as well. But if you're in the state that most people are in, because if I ask most of you listening right now, how many steps you take every day,

Starting point is 01:01:18 you have no fucking idea. No. I guarantee you're going to most people learn them number. Way off, too. Way off. Yeah. You're going to tell me some number that you've heard, like, I think about 8,000 or whatever, you have no idea, you're gonna be so off.

Starting point is 01:01:29 So it's a great tool of awareness. And then once you track it and you see it, and you can start to change into just your lifestyle. So you save yourself, okay, I wanna hit, you know, here's an arbitrary number. I wanna hit 10,000 steps a day so that I have, you know, a higher level of neat. And you start to track what you do all day long.

Starting point is 01:01:47 You start to notice that if I park over there and I take the stairs and I go for a walk for 10 minutes at lunch and I stand at my desk, I hit 10,000 steps and if you do it long enough, you start to become aware of what that activity feels like. You start to become connected to it. And then at some point you can start turning off the device, and now you just live your life.

Starting point is 01:02:08 Really, it's no different than tracking your food. It's the same thing. Do you know that I have a theory in the bodybuilding community too with all my competitors that are so attached to Fasted Cardio, that a big bulk of the benefits that they see from that has little to nothing to do with all the bullshit science that has been marketed to them to get them to do fastocardio and a big

Starting point is 01:02:28 majority of the actual benefits that they get from fastocardio is the simply simply the fact they now make themselves get up an hour earlier than what they could do because now they have to put this hour in of cardio that they weren't doing it mathematically now you add your awake an hour earlier, so you're gonna kickstart the mishables because you're now moving, right? So right away you're instead of having a very, very low heart rate and minimal calories being burned

Starting point is 01:02:53 because you're at rest, you're gonna kick it up just from waking up naturally already. So that's kicking up. Then you go over and you walk on a treadmill or an elliptical for an hour's time. You pay attention to how much meat you're doing that time, you're going to get probably somewhere between five to 7,000 steps minimum, which is more than what the average American walks in the entire fucking day.

Starting point is 01:03:17 So it wasn't the fastened cardio that shredded all the fat off of it. All of a sudden, you decided to implement that into your lifestyle and you've been doing that now consistently for an hour before you eat and doing that is in my opinion the most the benefit is coming from it. Of course, fast and fast and versus fed is splitting a hair that's already been split. It's that little of a difference. Right, but you know what I would make is it would I would argue is a huge difference is sleeping in an extra hour versus getting up and going for a walk for an entire hour Compare those two people and that's a huge fucking difference as whether they're fasted or not fasted

Starting point is 01:03:52 Yeah, that makes a big difference and I think Helping people make that connection and then understand that and then how do I just create an organization? So it fits their lifestyle best. Yeah, that's powerful. It's the perfect storm if you really think about it. If you learn, and it's a process, it's 100% a process, it's a difficult process, it's a lifestyle change. This is why people have a tough time sticking to, you know, quote unquote, sticking to a fitness program or workout, because it is a change in lifestyle.

Starting point is 01:04:22 So your best bet is going to be to incorporate or integrate what you're doing into your lifestyle versus adding something on top of it. So if you're doing good resistance training, if you're lifting weights properly, that's already adding something. You want to throw cardio on top of that. Your success rate is going to go down. Now if you do your resistance training, which should be the cornerstone, we talk about that all the time, speeds up the metabolism, strengthens the body, doesn't require a whole lot of time. You can spend two to three hours in the gym a week if you're just getting started, if you're more hardcore longer than that.

Starting point is 01:04:53 But when you're doing your daily, day to day activity, and you're aware of just your movement, but you're not necessarily changing your day to day, that now becomes a part of your life and it becomes something that becomes more natural. So now we're looking at the perfect storm for a lifestyle change. Now you're really only committed to some time in the gym when you're resisting training, what you have to do because you can't necessarily lift weights, you know, while you're at a computer or whatever, but you've got your improved need, then you can work on your nutrition, take

Starting point is 01:05:22 yourself more to an intuitive way of eating. Now we have a recipe for long term success. It's not easy, but it is simple once you follow the plan. And if you follow the plan, your chance of success is much higher. This is exactly how I teach right here is because you're right. Three days a week, if I can just get you to commit to three hours, is all I want from you to get in here and live some weights, and then I'm going to teach you how to implement better practices when it comes to moving more with your need.

Starting point is 01:05:51 And that is something that is super sustainable for 90% of the people that have ever sat in front of me is, yeah, I can commit to three hours a week of just some weight training. If that, you're telling me that's all you, yep, that. And then what I'm going to do is I I'm gonna slowly make you aware of your days that you don't move very much and being more consistent with that and finding ways to increase your need. And then what I can do, it's great, once we've created a very good solid foundation in base,

Starting point is 01:06:19 then when you've got that wedding or when you've got vacation in three weeks or four weeks, now I can intermittently use cardio to then ramp up maybe my results to speed up to get something because I got something in two or three weeks and guess what? Because you weren't depending on that modality to get you there before, you're gonna see even greater results from it because it it will send it'll be a new adaptation. You're not used to all sudden getting on and doing hill sprints or doing something like that that where you're doing cardio for

Starting point is 01:06:46 30 minutes to 50 minute bouts, that's an incredible way to kick you out of a plateau. I remember when I first started paying attention to, you know, my steps and all that stuff, you know, it's interesting how it changed my behavior because, again, I'm not doing cardio, it's not scheduled, but I would find myself being more productive throughout the day as well. Like I'd be sitting up like, you know where? You're being more to the house. Yeah, I'm gonna get up and fold some clothes but I'm gonna get up and move over here

Starting point is 01:07:11 and do all that. And all of a sudden I'm just moving more, but I'm doing more stuff as well. You have another motive, but I do too. It's not just like, oh God, you know, these chores where, it's like, no, like I'm literally being more active. I'm moving, I'm up, I'm not sitting down. When I'm sitting down is when, you know, nothing's being accomplished. One of my favorite things about the program that we put online,

Starting point is 01:07:31 though, honestly, the one on YouTube or the mobility sessions, because, because we've put them in a program and it's part of a workout, I feel like we're introducing a bunch of new people to exercises and movements that they've never seen before. You know what I mean? A lot of the prerequisites everybody skipped past. Everybody ignores mobility. Well, let me give you a little inside stuff that you guys will appreciate then along those lines

Starting point is 01:07:55 of feedback. So Katrina has got, I think eight people at her work are following it. And she sent me a picture last night of one of her co-workers, husbands, doing the mobility sessions in the living room. So his iPhone was out in front of him. He was in the 1990 position,

Starting point is 01:08:13 and he was doing the mobility stuff. And she told me that his wife walked over to, are you doing your mind pump stretches right now at that? And he's like, it's not stretches, they're mobility. So, but what that made me realize was like, that's such a great point because there is still the stigma for men and doing yoga type stretches and like not every, a lot of guys are like, nah, I'm cool with that. But hey, man, I was guilty of it.

Starting point is 01:08:40 Like I was way more drawn to the word mobility than I was. Yeah. Like, let's talk about the importance of that. I mean, because yoga's been around forever, stretching's been around forever. The importance of it has been proven for a long time, but understanding mobility and how it's similar than also how it has even more benefits

Starting point is 01:08:59 than just static stretching. And it is a much cooler term for men to use and throw around. It's got a little more sport kind of feel to it. It does, and that just kind of confirmed that for me, like hearing that from a consumer who's not really, like, knows a lot about it. I assume as guys realize that they improve their mobility,

Starting point is 01:09:20 they'll build more muscle, more strength, and they'll move more effectively. I get to attach it to performance. Then all of a sudden, they're like, that's a big more strength, and they'll move more effectively. I can't really attach it to performance. Then all of a sudden, they're like, that's a big chip though. And I like to think that we're part of helping steer it and move that, you know, because you don't, how many bros or big meathead guys do you see in the gym, get down in a 90, 90?

Starting point is 01:09:38 Yeah, absolutely. Do the bro come here? Have you ever, have you ever walked through goals and seen some dude over 200 pounds? He did a 90, 90? Never, never. Never. Yeah. But that guy, I know I'm that guy, I know how bad I need it. And it will become hopefully cooler to do

Starting point is 01:09:52 because more and more people will become that you do it right. Once you've done it and you do it right and you do it consistently for, no joke, a couple weeks, seriously. You do it consistently for a couple weeks, mobility sessions, you won't go back. You'll do them one time consistently,

Starting point is 01:10:10 and at the end of that, you're gonna be like, oh, this is a game changer. This is a game changer. Now when I squat and deadlift, I feel it so much differently, you gotta be kidding me. Or now when I do this shoulder press, I can come down so much further with the bar. Don't you also feel too that we're, like, by focusing more on mobility.

Starting point is 01:10:28 And we've all sort of experienced this, that, you know, all these excess tools for self-mouth facial release. You know, I've been pretty much irrelevant for me, you know? Okay, I've just, but you still see, like, like, that was the thing before. Well, you know, if I'm going to do my work at well, I'm just going to roll. And like, it's a process. It's like a ritual. They have this very specific ball that can do some deep tissue grinding with versus

Starting point is 01:10:51 like, if I just go through a nice mobility, priming session, a flow session, whatever, it's going to have so much more benefit. That's actually a great point that the mobility, one of the great benefits or features of mobility work is it requires no equipment. You can do it anywhere, which is cool because if you're following the 30-day workout on YouTube, you are working out every day, but you're not in the gym every day. You're actually in the gym every other day because you have the other day in between is a mobility session.

Starting point is 01:11:24 You just get at home. It's a is a mobility session. You just at home. It's a 30-minute session. You do at home. And we're teaching people how to treat them like exercises. They're not these static positions, right? You're doing reps and becoming connected to this, these new ranges of motion. So I'm very proud of the program and everybody who's following it. Again, on the 30th, we're going to have a webinar.

Starting point is 01:11:42 We'll answer some questions. We're going to go over what the next step is for you based on your experience and your goals. We are going to have maybe some special offers on that day for people also transitioning. But it'll be cool. It'll be cool. We did a live webinar a long time ago. We got a great response from it. So I'm excited.

Starting point is 01:12:02 I'm always excited to get in contact with people live. No, I am too. So if you haven't already checked out the workout, it's on YouTube. You can subscribe to our channel Mind Pump TV, but we post a lot of other stuff on there as well. Aside from the workout stuff, we also do a lot of exercise demos, interviews, and Kwa or Q&A episodes on that channel as well. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance,

Starting point is 01:12:32 check out our discounted RGB Superbumble at Mind Pump Media.com. The RGB Superbumble includes maps on the ball, maps to performance, and maps to static. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints in over 200 videos,

Starting point is 01:12:57 the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a 430-day money-back guarantee and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing MindPump to your friends and family. We thank you for your support and until next time, this is Mind Pump.

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