Mind Pump: Raw Fitness Truth - 871: Vibration Plates & Muscle Growth, the Benefit of Bird Dogs, Cancer Fighting Strategies & MORE
Episode Date: October 3, 2018Organifi Quah! iTunes Review Winners! In this episode of Quah, sponsored by Organifi (organifi.com/mindpump, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about hat bird ...dogs are good for, full body vibration plates for muscle growth, what they would do if they were diagnosed with cancer and some dos and don'ts for attracting sponsors. #PodcastHard Event Recap (5:40) The new and rapidly growing market for quality CBD. The overall health benefits of companies like NED. (23:30) Tesla CEO Elon Musk resigns as chairman. Justified or not? (35:53) Testosterone Administration Reduces Lying in Men. True or False? (40:10) Organifi latest news and the newest Mind Pump elixir. (45:10) #Quah question #1 - What are bird dogs good for? (48:48) #Quah question #2 – Thoughts on full body vibration plates for muscle growth? (58:42) #Quah question #3 - What would you do if you were diagnosed with cancer? (1:05:27) #Quah question #4 – What are some dos and don'ts for attracting sponsors? (1:16:08) People Mentioned: Amelia Boone (@arboone11) Instagram Mike Matthews (@muscleforlifefitness) Instagram Dr. Jordan Shallow D.C (@the_muscle_doc) Instagram Dr. Michael Ruscio (@drruscio) Instagram Ben Pakulski ® | Official (@bpakfitness) Instagram Christina Rice, NTP (@christinaricewellness) Instagram Josh Trent (@trent_sd) Instagram Girls Gone WOD® Podcast (@girlsgonewodpodcast) Instagram Warren Farrell, PhD (@drwarrenfarrell) Twitter Ben Greenfield (@bengreenfieldfitness) Instagram Layne Norton, PhD (@biolayne) Instagram Links/Products Mentioned: NED **15% off first purchase** Organifi **Code “mindpump” for 20% off** Skinny Dipped Almonds **Enter the code “MINDPUMP” for 20% off** MAPS Aesthetic 50% OFF ALL OCTOBER **Code “BLACK50” at checkout** Taming THC: potential cannabis synergy and phytocannabinoid-terpenoid entourage effects Cannabidiol as a Potential Treatment for Anxiety Disorders Cannabis and Cannabinoids - National Cancer Institute Testosterone Administration Reduces Lying in Men Elon Musk Steps Down as Chairman in Deal With S.E.C. Over Tweet About Tesla The Rick Simpson Story: Healing Cancer with Cannabis (more at cureyourowncancer.org) Four Sigmatic **Code “mindpump” for 15% off** Thrive Market **Free 1 month membership, $20 off first 3 orders of $49 or more & free shipping** Get our newest program, MAPS Strong, an expertly programmed and phased strongman inspired training program designed in collaboration with World’s Strongest Man competitor Robert Oberst to trigger new muscle building adaptations and get you STRONG. Get it at www.mapsstrong.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)
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If you want to pump your body and expand your mind, there's only one place to go.
Mite, op, mite, op with your hosts.
Salda Stefano, Adam Schaefer, and Justin Andrews.
In this episode of Mindbomb, we have some intelligent, funny, great conversations.
Something goes on with me. Justin and I.
Does this sound like both ask me a little bit?
We have some pudding.
The pudding.
So for 43 minutes, we have our conversation in the beginning of the episode.
We talk about podcast hard event recap.
We went hard.
We had an incredible event up in Tahoe with some of our favorite podcasters.
First we podcast, then we party.
That was right, and it was all done.
Epic.
Yes.
Then we talk about my fireside ghost story.
This was pretty fun.
Find out why Justin went himself.
I did, you're below my leg.
Then we talk a little bit about Ned.
That's the hemp oil extract company that we work with
and how it was such a hit at the podcast hard event.
People loved it.
We also talk about how CBD is being used for pets and anxiety and how do you CBD?
Adam mentions Elon Musk stepping down.
I like that.
I like Elon Musk.
I'll be on Elon Musk anyway.
That's when you do shit that the SEC doesn't like.
We talk about testosterone and reduced lying in men. What do you think? More testosterone or less testosterone contributes
to less lying in men. Your guess is probably wrong. Find out why in this episode. We also
talk about organified gold juice. We love putting that in almond milk, warming it up at night makes it feel so warm and sleepy.
And Adam talked about combining it with the Ned CBD
or the Ned Hemp oil extract, I should say,
for those relaxing evenings.
Brilliant.
Good stuff.
Well, don't forget to the organify
has got the pumpkin spice flavor
that they just dropped for their...
Yes, they do.
Do you say pumpkin or pumpkin?
Pumpkin.
Pumpkin with the name.
Yes, there's a punkin.
Is that a pumpkin?
Pumpkin spice.
It is October.
And also you just mentioned Ned and this Friday, okay,
we have a giveaway for them, which is really cool,
very similar to what we did with the,
heavily well-tests.
So they have to go to our Instagram page, right?
On the Instagram page, on there in the caption,
our sales, Taylor will actually tell them
what they need to do as far as following,
liking, tagging, all that shit.
But there's gonna be a cool giveaway for that.
This Friday for Ned, so those of you guys
that were thinking about trying out Ned,
there's a great way for you guys to win.
We're gonna give away a 300 milligram
full spectrum hempoil tincture,
some full spectrum hempoil body butter, some full spectrum hemp oil body butter,
and some lip balm.
So that's all giveaways.
All four flavors of that.
That's our body butter.
Our Instagram pages, Mind Pump Media.
Also, if you just want to get their products
and get 15% off, go to helloned.com.
For a slash mind pump, you'll get 15% off.
And then Adam also mentioned,
or we also mentioned to organize,
if you go to organifi.com forward slash Mind Pump,
enter the code Mind Pump,
you'll get 20% off.
And it's October, right?
So I think skinny dipped just came out with a new flavor.
Yeah, they're on the pumpkin.
Everyone's on the pumpkin spice kick, dude.
Everything's in pumpkin spice.
If you go to skinny dipped.com,
basic wagon.
Enter the code Mind Pump, you'll get 20% off. Then we get into the questions. The first question was
What's the deal with exercises like bird dogs? You know Lane Norton does them all the time. What are they good for?
Yeah getting jacked on bird dogs. Next question was what do we think about full body
vibration plates for muscle growth
We're not talking about vibrators that your girlfriend uses those are great
Whoa, too bad. We're talking about vibration
More interesting. Do they affect muscle growth? Are they useful?
Next question was if any of us were diagnosed with cancer?
Would we recommend would we use chemo and radiation or would we forgo those for less conventional
Treatments and the final question. What are some
do's and don'ts for attracting sponsors? Also, you guys excited? Everybody's been
waiting for this. Oh, I'm excited. You can't see. You guys ready? Yeah, I am.
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Yeah.
Teacher, talk. And it. T-shirt time!
And T-shirt time.
Alright!
We had 22 reviews, we're giving out six shirts.
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That's okay.
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Na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na na in your mouth. How weird is this the moment that we just sat down and turned on because it's been about a week, right?
It's been a week since we've podcasted.
It has.
And we didn't do, we weren't really podcasting.
No, those don't really cast.
We podcasted one.
I mean, we did, yeah.
We did one, right?
Yeah, we did.
We did one.
You don't remember?
Yeah, we had to.
We did to do a quaw.
Do you remember we sat on the couches and the room and that one room with the TV?
Oh, I totally forgot.
We did that. It was like the first TV. Oh, I totally forgot we did that
I was like the first day. You know what it is too is that
And this is why I'm so picky and Doug's ruined this for me
It's your fault, though. This this sound in here stellar
It just doesn't even it doesn't even compare you when we have great traveling headsets
And we were in a great sound proof proof-ish type of room
Yeah, and it does just doesn't set was soon as we got on right now and we said like
Like this calming effect happens for me. Gary. Yeah, it's like it's like if you're like a cigarette addict and you haven't had
There it is I know that feeling back home right where we like to be it's good. Anyway great event
Dude great great great great everybody love it. Just great. What's a better word?
It's fantastic. Yeah. I mean, it was a really, really more than that.
Yeah, it was awesome. It was awesome to see everybody and talk with everybody.
You know, it's funny that the biggest comment or the most popular comment, I should say,
almost common comment I got about the podcast hard event from all the attendees was
that what we did was selfless, which I didn't anticipate
hearing that. I thought that was a very interesting. At first it was strange, like what do you mean by
selfless? Yeah. And then, you know, I heard it from three people, three separate people who use
that exact same term or word. And I realized later on, I was thinking about it, especially after
the party, after the end of the event where we had the big party where everyone came over, I was thinking about it, especially after the party, after the end of the event where we had the big party
where everyone came over.
I was laying down, I was thinking about that.
I was like, why are they saying selfless?
And I know why.
Now, I think I know why.
It's because in all spaces, including ours,
there's that mindset of scarcity.
There's that mindset of...
Or what's in it for me.
Yeah, and then it dawned on me and said, of scarcity. There's that mindset of... Or what's in it for me. Yeah.
And then it dawned on me and said,
well, that's why they,
because I think what happens,
and I tried to put myself in their shoes,
like let's say if we attended a podcast heart event,
or whatever, that someone else paid for,
put together, we show up,
and they're scheduling us with other podcasters,
so we get to interview them, they get to interview us,
we get to interview all these great guests,
and you know, as a podcaster, you're always trying to get good content, but you so we get to interview them, they get to interview us, we get to interview all these great guests, and you know as a podcaster,
you're always trying to get good content,
but you're also trying to get exposure,
which one of the best ways to get exposure
is to work with other podcasters on the same platform.
Well, it takes a lot of time, effort,
and communication to even get a lot of these lined up.
Right, and so it's like, you could equate that all
to a dollar amount.
Right, so you show up and you're there,
and I'm thinking, I know what I'm thinking,
okay, why did they do this?
What's in it for them?
Okay, what are we gonna do?
They're gonna make us, and what's our
ulterior motive?
Yeah, and so, and then I realized, oh shit,
they were anticipating something potentially,
and then realizing like, they were gaining most of the better.
Now that being said, we had a really big boss meeting
before we all did this and there was a conversation
on whether we should or should not ask them to say,
we're here at the POP, you know, my POP podcast.
How do you, how good do you feel about not?
I'm so glad we were in that decision.
I think everybody mentioned us anyway,
which was really, that was a big debate.
Like, are people gonna say that about us anyway?
And they did, but I think it goes right along,
because at the end of the day,
when we talk about what our purpose is behind all of this,
is to promote that, and I don't know what the right
anti-term is, but it's the opposite of scarcity mindset
and to promote that and help foster that.
Yeah.
And I think that was right along with that, right?
Right.
Right along lines of that.
And, you know, when we started the party and, you know, I did that short toast.
That's when I was really feeling it like, okay, well, we're on this space of new media where
we share information with as low barriers to enter into this type of market, which means it's open to more people.
You're more free to express yourself in free ways because when you have a low enter, a low barrier to enter,
you don't have to succumb to your corporate overlords or your the news network or whatever.
I can't really express my opinion because NBC won't let me or I got you know when you're
on a podcast it's you're strict.
Yeah, you could say whatever you want many times and you don't have to worry about that
kind of stuff.
And so it's this un- just unbelievable time that we're living in where we have internet,
we have which which the bandwidth is unlimited.
You know, spoken word.
You have visual, you have visual stuff
with like YouTube and other ways of sharing video.
You have the ability to record your own stuff now
with your own equipment, which is vastly,
vastly less expensive than it was 15 years ago.
I mean, your expensive equipment was to record a video
or an audio and put it, you know, 15, 20 years ago,
versus today.
And it's just, it's allowing people to communicate and spread ideas.
And we need to get rid of that, that old mentality of protecting everything yourself
because there's only so many channels and so many ways of...
We're just trying to show everybody that you could do business differently, you know,
and today's age, like you can, you can really become more powerful
the more people you include in the process. And I feel like just connecting everybody together
was my favorite part, just watching all these interactions happen and see, you know, like,
how much better, like, their content specifically is going to be, but then also,
that's a friendship and that's something that's going to develop
even further, which, you know, this could be like a lifetime thing that they're going
to share.
I was going to ask you guys that.
Did you guys have a favorite part or a favorite moment of the week that we were up there
that you recall that like, oh man, that was really cool?
I have a lot, man.
Yeah, I have a few that, you know, one I had a very, very good and deep
conversation with Amelia Boone. We did a YouTube interview with her and then afterwards
me and her sat down and talked and I can't, I'm not at liberty to discuss the content of the
conversation because it was very personal, but it was a very impactful, powerful one and,
you know, I value those kinds of connections and it wouldn't have happened.
Had that environment that we had there.
So that was really awesome.
The thing that I think was most impactful,
this is a selfish one for me,
was having the team together.
There was one moment at the end of the night
where we're all just,
you took that picture, you posted that picture.
Yeah, and it was just, it was like,
whoa, man, this is a powerful picture.
Yeah, it's just turning into a family, you know,
and it's expanded, it used to be just us.
It was just the four of us in this room.
Now we've got other people that are,
you know, part of this family and see this vision.
And it's, I don't know, it's pretty awesome.
Yeah, I think for me. It was just observing and kind
of stepping out and knowing that they just just seen like our vision unfold. And I think
that just everybody there were people that we all hand selected. Like these are all people
that we thought are doing it right. And're doing, you have a good message and
we just knew that they would connect and to see that really play out exactly how we thought
was amazing.
And I just, I know that they all appreciated it, which was great.
But to be able to, I guess, I guess with our business, you see how we evolve. And this was just another evolution of our business
to see us reach sort of a new level as far as,
it's not just about us.
It's always about us podcasting,
and us trying to influence,
and us trying to put them good message out there.
But now it's about more people sharing in that vision,
and now we're more powerful.
Yeah.
I don't want what happened to old media to ever happen to new media.
The only way that's going to happen is if everybody values what new media represents
now, and they're going to have to value that more than the guarantee of a big paycheck,
which is what tends to sway people.
And I think there's, and all the people there
are like that.
I think all the people there have incredible integrity.
They're all very different.
You know, they're all,
no, none of them are the same.
They're all quite different.
Way different.
Personalities, everything.
But none of them are the kind of people
that sell out their integrity.
I get that, we knew that going in
with the types of people that we're inviting.
So it was pretty awesome.
Another great moment was,
which it was a fun moment,
funny moment was when we were,
I don't know if it was the last day we were there,
it was the end of the night,
we're all sitting around the fire
and it's just all the guys, right?
So it was, you know, just an Adam Doug,
we had Taylor, Eli,
and I forgot who else, we're all,
Mike, maybe Mike, we're all sitting around the fire and everybody's, we had Taylor, Eli, and I forgot who else. We're all, maybe we're all sitting around the fire.
And everybody's working on a great conversation
and I told you guys a ghost story.
And you guys didn't even know
what I was gonna be doing.
You know, it was a ghost story.
And because everybody was so upset, it's so hard.
You guys were so enthralled with what I was saying.
And I was like, in your grown men, you know how hard it is?
The scare grown men.
A scary group of grown men. especially grown man who heard ghost stories and know what's gonna happen at the end right but everybody was so like into what I was saying every single person jumps out of their
share it I was like oh my god it was so great it was like I skied you skiver when yelled or jumped in the right
afterwards I was laughing I was like wow you got everybody that was a to laugh. That was a good time. That was good. But you know why that was a good time?
It wasn't because everybody jumped.
That's part of it.
It's fun and funny.
But it's because we were all so,
we were all so into what we were talking about
and listening to each other.
So it wasn't like I was the only one talking
at that moment I was, but before that,
Adam would say something.
Taylor would say something.
Eli would add input.
Doug would talk.
Justin would say something. And we're all just listening to add input, Doug would talk, Justin would say something,
and we're all just listening to each other.
That's what leads to why it worked,
but that's what it kind of at the after that,
I thought to myself, I had a, and I'm like,
oh, everybody just really into those,
what each person's saying.
Best conversations were around the fire.
Yeah.
It's such a primal thing, but it really does.
It fosters this amazing conversation.
Like, we went really intellectual one night
with a bunch of like really like,
oh dude, how great was that?
Brilliant minds.
We had Jordan Shallow, Mike Rusio, Benpikolsky,
all of us and all of us, Mike Matthews,
and then everybody else, I'll all of us,
and we were sitting around the fire
and we were just, we were getting in the weeds,
but we were like, we're not leaving the weeds,
we're going deep.
And you got all these really smart dudes
that are adding their own.
Counterpoints and they're all valid.
I just loved everybody's input.
It was great to sit and listen to that.
It was absolutely so fun.
So anyway, absolutely great time with you guys, man.
I know.
I think everybody did a great job.
This was Adam's project.
It was really something he dreamed up and kind of led
and put together.
And so I wanna do that, make sure publicly acknowledge
that.
Yeah, great job, man.
The great job that you did.
You and Taylor and Taylor, his vision really unfolded
and it was great to see that, his creativity kind of shine,
especially with all, the interiors.
The party was insanely successful, I thought.
Yeah, it was a good, did you guys take shots, that, you guys take shots off the, you guys don't,
you got it off the ice loser. You did it. I didn't. Oh, shame on now. I did it.
Shame on you guys got destroyed. I know. I've never seen you guys that, you know,
I mean, you maintain yourself very well, nobody was embarrassing, but I still can tell.
That, that, that was a testament to our team, really. And I, really. And I can't take credit for that.
I mean, there's no way that I execute that
without Rachel and Cassie and Katrina and Taylor
and all of their efforts put into it, man.
There was, in fact, there was a moment for me
and it's kind of crazy that, and I didn't post it yet
because I didn't know how to caption it
and I knew that I didn't know how people would receive it
if they didn't understand what was happening at that moment.
And Anna, who was one of the photographers that were there, she caught this moment, and
I at one time, and I went outside, and what drove me outside was, I remember when Taylor
and I were discussing the things that we'd have at the event, and one of the things that
we went back and forth on is, like, do we need a DJ?
Or can we just do some speakers and, you know,
Adam, you make a playlist or whatever?
And so I created a playlist and, you know,
we had like a small speaker that,
because we really wanted to encourage conversation
and networking and that.
So we didn't want something too loud.
But then there's also that fear,
because if you've ever been somewhere
where there's a networking event and there's just,'s quiet and it's just there's not a lot of
great. Right. It's, it's, people end up leaving. And so we had this speaker going and I remember
at one point I had cranked it so loud that you couldn't hear it anymore. It was worthless and it
was because there was all this conversation, man. And they were laughing and then you said,
serious conversations.
There was these pockets of never less than four or five people
throughout the entire house.
And I was standing behind the bar
where you can kind of get the whole view of it.
And it was just really, really fucking cool.
You know, it was that moment for me was really powerful.
And it was so powerful that I removed myself from it
and to just kind of be in the moment and be present.
And I went outside and was so cool because this house
was so epic.
They had these massive windows and I could look in
and see everybody.
And I went out there by myself and I let a joint
and I was smoking and just kind of relaxing
and like just taking it all in, right?
And there was a part where she must have came out
and shot it from the distance and I'm by myself,
out by the fire and I'm smoking.
And I wanted to post it because it was such a powerful moment
for me, but then I thought, fuck, if you don't know
what I'm doing, I don't want to just act like I'm advocating
for smoking weed and I'm sure there's some assholes.
I know there's a lot of pictures of us like party
and I'm kind of holding on to them
because that's really not what it was about.
Right, it was celebrating with, you know, with your people.
Exactly.
And that was such a impactful moment for me
that I'm like, I would just hate for social media
to ruin it for me and start saying,
so I'm still hesitant whether I will post it.
Maybe I will post it now that I've talked about it because I was hesitant
to put it out there because I thought there'd be
a bunch of assholes, they wouldn't understand
what was going on at that moment,
but that was a very important moment for myself
to where I was kind of reflecting on all of this
and the people that were a part of it
and watching everybody.
That was really, really cool to see that unfold
the way it did.
Then it to be received by all these people.
For me, the most powerful time for sure was getting a chance to see just different people
from different walks alive that knowing their message that they give in the podcast, because
I have an intimate relationship with every single person there.
There's not one person that was at that party that night that I'm not on a text message basis. And I know them. And lots of them have different
opinions, have different messages, talk about different stuff. And so to see them interacting
with each other and connecting the same way that I feel I've connected with each of them.
And that's why they were there because there is a common thread that brings all these people together and Sal touched on it is that, you know, it's the non-scarcity
mindset, it's the open-mindedness, the ability to grow the message, the security that they
all have, the confidence in what they do. And they really, many of them are, you know,
leaders or experts in their own world. I mean, when you look at the pin picolsky
from the bodybuilding world, the Mike Ruscio
from the God and the Christina, Christina
from her side and the health side,
you've got the Jordan shallow biomechanics
and you just have all these guys
and girls from different walks
that were all together and mingling
and to see them all just have a great time. That was that was for sure my moment
Yeah, I liked it when when Jordan shallow and Christina, you know, did their podcast so different and
seemingly opposing but then afterwards having a lot of respect for each other well not only the respect
But they both walked out. I got a chance because I remember when I put them together, right?
So I paired them together and that took a really long time, right?
Like I got irritated with one person who we disinvited
to the party because I spent a long time in Taylor
and Katrina and I did this, really trying to match people up,
challenging them to be with people they didn't know,
but knowing them on a person, all of them on a personal level
that I think magic could happen if they once they get talking.
And that was probably one of the greatest examples of that because Christina and Jordan
couldn't be more different as far as like their stance on health and wellness and their
message and what they talk about.
But yet I knew that their personalities, once they got going, they would find this connection
very similar to how Sal and I felt the first time that we met Christine
And the very first time that we met Jordan is
Manu there's a part of them that you just fall in love with and they walked out and I asked Jordan
I said how was that how was that interview?
You said man that was probably one of the best interviews that I'd ever done that was that felt really good to know that right
Because right so I thought that was cool because they would have never they would never interview each other or have reached out to each other
How do we not made that connection so to and that happened multiple times over this week of
pairing people up you would just not think would go together, you know
That was really really cool. It was definitely it was definitely a great time. I really enjoyed it
I got a lot of comments on the things that people left with because we did put together
You know, I don't know what you want to them, goody bags or whatever with, you know,
products and things, and we wanted to make them valuable.
So I don't, you know, I don't have to go through
with everything that was in there,
but I did get a lot of comments on the,
the Hemp extract from Ned.
Right.
I didn't realize that so many of them had never used
a Hemp extract or CBD type product.
So the girls from the girls gone wad,
joy and Claire talked about how I think it was joy that said,
you know, you slept like a baby when she took it,
Josh Trent talked about it,
and how they've used other hemp products.
So I actually got quite a few comments on that,
and I didn't realize so many people had yet,
have yet to try a quality.
Were you able to explain to any of them why we chose net
of all the fucking crazy?
I did, it was good because I don't think it's funny
because it's a new market.
So you're seeing a lot of hemp extract products
that are out there.
The problem is that because they're new,
there isn't a lot of checks and balances in the sense
that like there was an article I read where they went out and took, I think it was five Hemp
Extract products and they tested them in a laboratory and they had very, very, very low
amounts of the cannabinoids in them.
Some of them had no CBD whatsoever in them and so it was just hemp oil, you know? And I mean, not bad for you,
but if you're taking it to get the benefits
of what cannabinoids can provide you,
then what ends up happening?
And this happened in the supplement industry as well,
where a supplement comes out with all this research,
like an ingredient comes out with all this research
that says it's effective,
but then supplement companies,
because that ingredient's expensive, will come out and say that, oh, our product has that,
people will try and then write that product off.
But oh, I've tried that, that doesn't work.
It's like, well, actually it does.
You're just not using a high enough amount or a quality distributor or whatever.
Same thing with the Hemp extract.
You've got a lot of people who will try hemp extract products and be like well
I really notice much well. Okay. Well, let's break it down look at
How much of the active cannabinoids you got in there because otherwise you're not gonna see that much
You'll have some beneficial fatty acids and stuff that you'll get from the the hemp but Ned on their website lists the
The measurements of the cannabinoids within each bottle
including
CBD so you know what you're taking
is got, you know, what has in it.
And I didn't know this either.
I guess on the NED website, they show,
there's three different strengths of the hemp,
so there's 300 milligrams.
I don't remember what the middle one,
and I know the strongest one was a thousand, I think.
The 301, it says on their recommended for also recommended for pets.
Oh, wow. Yeah.
So that's the one that people are still yet to use them with my boys yet.
Oh, really? Yeah, I haven't used it.
So for anxiety, it's supposed to.
And that's why I wanted.
I mean, my boys definitely have that.
They get that's why I don't take them out to a lot of public places.
They would have been at the party had they, if they didn't have this,
they have major anxiety in the, yeah, they said't have this, they have major anxiety in the industry.
Yeah, they said they sound like they're gonna have a heart attack,
so I don't take them a lot of places.
So I have yet to use it, I've been wanting to use it with them,
so I'll definitely remember.
It'd be interesting, right?
Put it in some of their dog food or something.
Yeah, you know how they react to it?
Because after we did an episode talking about specifically that,
and I remember those maybe a couple of weeks ago,
about how CBD's,
some people are also using it on their pets for anxiety.
And I got like five DMs from people who said it was,
you know, their pets, they were taking,
you know, prescription anti-anxiety medicines
and they were able to take them off.
Now this is, I'm not a vet, so I'm not recommending that.
I'm just saying, I'm just communicating.
And totally, yeah, that sounds awesome.
Yeah, I'm just communicating what people, you communicating what people told me in their DMs.
Do you think we're gonna see it?
Do you think this is going to be like the next big pixie dusting product?
It's already is.
Yeah.
I've had people DM me with CBD water, CBD protein, CBD pre-workout, CBD...
CBD cereal.
Yeah, like it's the churrole, but besides that,
there's an effective dose.
So, you know, taking a tiny, you know,
minuscule amount, probably not gonna do anything for you.
And for some things, you need a high dose.
Like epilepsy, they're taking 100 milligrams at a time.
I believe if I'm not mistaken,
in like the only 100. 100 milligrams of CBD and one dose.
That's a lot.
I thought you just said there's one this time.
No, no, no, no, no, that's the whole bottle is,
so when you look at the...
Not per dose.
No, no, no, no.
So when you look at the bottle of like Ned
or any of the product, the whole bottle will be 1500 milligrams
or a thousand milligrams or whatever.
But then you gotta go in and break it down
and show how many cannabinoids.
That's not 1,500 milligrams of CBD.
Okay.
You see what I'm saying?
Yeah, so you gotta kind of break it up.
So what would you say is a normal dose of there?
So we were taking, I think I took up to four droppers one.
So what would that be?
Depends on the individual, depends on what you're treating,
but anywhere between five to 100 milligrams.
The high doses in the studies that I've seen are the ones that are for epilepsy.
So treating epilepsy, especially in these kids who have these intractable forms, but for
anxiety and stuff like that, people will notice benefits from as little as five to 10.
I personally like taking around 20 or 30, but there's also something else you wanna consider.
There's what they call the entourage effect,
where cannabinoids seem to work better
in the presence of other cannabinoids.
Okay, so for example, THC, we all know THC,
that's the one that gets you high, the psychoactive one.
THC is more euphoric and less likely to cause paranoia
when it's in the presence of other cannabinoids in particular CBD.
By itself, when they administer pure THC with no other cannabinoids, the amount of people
that will have side effects like paranoia and anxiety goes up considerably.
When you look at the anti-cancer effects of cannabinoids,
they'll study them because what science does,
science isolates things, right?
And study specific things.
What you have to do, you want to know which ones doing what?
But when they show the anti-cancer effects of like
CBD or THC or the cannabinoids,
far more effective when there's other cannabinoids present,
more so than the individual effects being additive.
So it's almost like this multiplier effect.
So what's cool about Hempex Rack is it's full spectrum.
It's not just, what would you say,
like, you know, just to your average person?
I was just gonna ask that he's saying the same question.
If we don't have epilepsy, we don't have cancer.
Right, like, is it more beneficial
for somebody that like experiences a lot of anxiety
or like is really inflamed all the time?
What are your top two or three applications for someone
who doesn't have a serious situation?
Why should I be taking it?
So, for my research, cannabinoids are very effective
immunomodulators and probably could be placed
in the category of adaptogen.
So if you're healthy, if you're perfectly healthy
and you want to potentially reap the benefits of cannabinoids,
the benefits you'll get are your body will probably be able to handle stress better.
And because there's no psychoactive cannabinoids in the hemp, you know, the Ned products,
you're not getting THC, because you're of all these cannabinoids, what they do in particular CBD,
is they get your body to utilize its own natural cannabinoids better, because your body does produce its own cannabinoids,
one of them I believe is called anandamide.
And what these cannabinoids do is they are a regulator on inflammation.
So what I mean by regulator is you have potent anti-inflammatories like ibuprofen, for
example.
ibuprofen is a non-starotol anti-inflammatory
and it will clamp down on inflammation.
But it's hard on the kidneys and liver at one point.
You don't necessarily just want to hammer down inflammation,
you just want a healthy inflammatory response,
which means you want some inflammation too
when it's appropriate.
Because that promotes muscle growth.
Yeah, it'd be like if I put you on cortisone all the time,
right, that could eventually cause endamage
because you need some, so what canabinoids,
the body's natural cannabinoids do is part of that.
It's part of regulating this natural inflammatory system
in the body, so it's appropriate, okay?
It also helps with memory formation,
it helps with feelings of well-being.
So when you do something enjoyable,
you wanna feel the fact that it's enjoyable
and the cannabinoids help regulate that as well.
They help regulate the way your hormones operate.
So it's kind of like an adaptogen in that sense,
it helps balance the body out.
So if you're really healthy,
kind of like how mushrooms you could describe that
as well as being an adaptogen.
Right, so if you're really healthy, you don't need a ton, you know, a small dose every day and, you know,
every other day or maybe during times of stress. If you have inflammatory issues like gut issues,
you might need a higher dose. You might find that you need, and by the way,
there's individual variants too, so some people probably, it's always the least effective dose is what you want to do.
Always. Now, is there a fear or can we do too much to where we down regulate receptors and things like that?
Absolutely.
So I think you overdo it.
Absolutely, but CBD doesn't seem to do that.
I'm not saying it doesn't do that, but it doesn't seem to do that because we've identified
two cannabinoid receptors, the CB1 and CB2 receptor in the body, one which affects the peripheral
nervous system more and the other one which infects the other parts of the body.
And when you hammer down on it or you clamp down on it with a cannabinoid that attaches directly
to them like THC, yeah, you can definitely cause some adaptive processes where you know this, if you smoke a lot of weed, you need more to get high over time, right? CBD
isn't attached to either one of those receptors. It seems to help the body utilize its own
cannabinoids better, which is why when you combine it with THC, you seem to get a better
effect of the THC. Not a stronger effect, just a better, more balanced effect. So, it doesn't seem to him, not saying it doesn't,
but it doesn't seem to.
And there may be in the future,
another receptor we haven't identified yet.
So, we don't quite know.
But, in the studies with people with epilepsy,
they'll take their CBD and they don't need to take more
after a period of time.
They take the same amount and has the same effect.
So, yeah, so they keep scaling it up.
We would with a pain killer or something like that.
Here's something else to consider too.
Because a lot of times people will look at cannabinoids and cannabis, for example.
I remember when the big pusher medical marijuana was coming and they were saying, it helps
with the following conditions.
It was like 100 things.
Myagrains, PMS, stomach aches and bone
loss and it's the new cure all.
And you're like, this is impossible, nothing does.
But when you dive deeper into it, you realize that the cannabinoid receptors are the most
abundant.
Yeah, one of the most abundant G-protein coupled receptors in the body.
But besides that, there may be something else that's happening
where there may be an endocannabinoid deficiency syndrome
that's happening a lot in people,
in which we don't know what the cause is probably diet,
exercise, lack of certain nutrients,
maybe poor gut health, whatever.
But if your body's not producing,
quote unquote, enough of its own cannabinoids,
then the symptoms look like migraines, worst PMS,
autoimmune issues, anxiety, all the things
that cannabis seems to, or cannabinoids seem to treat.
So it's almost like you don't have enough of this stuff,
you supplement with a phyto cannabinoid
like you find in hamper or cannabis, for example,
then you feel better.
So that's something else to consider.
That might be something that, and there's scientists are looking at that, they're trying
to figure out if endocannabinoid deficiency syndrome is a real thing.
And if it is, holy cow, then we have one of the side effects may be cancer, because
one of the benefits of, or one of the, I guess the actions of cannabinoids seems to be
telling cells when it's time to die.
You know what I'm saying?
So if you have low cannabinoids,
it might set the stage for higher cancer risk.
And we do see in studies, cannabinoids definitely.
And by the way, this is not gonna make any stuff.
You can look at this up yourself.
I think the American Cancer Institute even now shows
that cannabinoids have this interesting anti-cancer effect,
which is pretty cool.
Yeah, it is.
Considering cancer is very cool.
Fucking stupid, you know, right, right?
Did you guys see why we were out at the podcast event?
Did you see what happened with Elon Musk?
Oh, yeah.
Oh, yeah.
Yeah, what do you think about that?
Well, he did say some shit about,
you gotta be careful what you say about your stock
because it
could definitely be, it could definitely be construed that he said what he said to lower
the price of the stocks.
Don't you think all these bajillionaires do that?
Yeah, they made it, you know what, they made an example of them.
Right, I feel like they all either do it themselves or they indirectly influence things
to do it.
Yeah.
Like, you can't tell me that's not going on.
You can't tell me if Mind Pump wasn't a bajillion dollar company, how tempting it would be
to know that let's say we have something coming out in January that's just revolutionary.
And then I think as a strategy to hook my boy up, I go listen, you know, he works for
you know, some news.
Make sure you buy some shares now.
Well, no, what I do is I tell him to like put out some bad pub on me, right?
Whatever that may be to drive to drive the stock down first, right?
So I know in Monday, we're gonna blow everyone's socks.
Or I mean, in January, we're gonna fucking blow it.
And we're talking about it's now today, right?
But in January, I'm gonna drop some news that's gonna fucking spike like crazy.
So before I do that, I'm gonna drop some news that's gonna fucking spike like crazy.
So before I do that, I do something,
I say something about the stock,
or I say something about the company
that drives it down a little bit.
Then I nudge my-
So that way all the investors and people around
you can make money on the cheaper.
I'm buying it cheaper.
Yeah, buying it cheaper.
And then they get it for a super cheap-
Even doing that for a long time.
Right, doesn't that happen all the time?
It makes it does.
It can even be, so that's direct. You get caught doing that, a long time. Right, doesn't that happen all the time? It does.
It can even be, so that's direct.
You get caught doing that, you go to jail, right?
But it can even be subtle.
That's what I mean.
I mean, if you're letting people in example of an extreme,
like obviously they're way more covert about it.
Oh, dude, let's say you're a CEO of a company
and you're thinking about making it private again,
which Elon Musk did say, which is part of the reason
why he got in trouble,
the hey, we're gonna go, I wanna try and go private.
What does that mean?
That means he's gonna buy back all these shares, right?
And then you go on a fucking podcast, like Joe Rogan,
and you act crazy and smoke weed,
so that your fucking price of your stock goes down,
now you can buy it back cheaper.
Like, that's a very subtle, that could be a very subtle thing,
right?
Gangster. You get what I'm saying?
Of course, subtle, yeah.
So it seemed totally natural.
I was like, oh wow.
It's just being cool.
Now aside from the laws and this and that,
how do you feel about that personally?
About him doing that?
Just that as a strategy.
Like what you did.
Got it.
If you did that, I feel like,
if you did that, I'm not strategic.
It's my fucking company.
I can make it look bad or make it look good all I want.
You have fuck off.
Yeah. I have fuck off. Yeah.
I don't know.
You know, if Elon, he's a brilliant motherfucker.
So it's funny because on one hand you're thinking, is he just, did he just smoke weed on
there just because he doesn't care and he's kind of eccentric?
Right.
Or because he, is he doing stuff like that to fucking lower the cost of the price of it?
And because he is really surprised either way.
That's the thing. I don't know.
You know what's funny about really, really smart people?
Sometimes they're really, really smart
in a particular area.
Right, stupid in something like else.
But sometimes they're not.
Sometimes they're just really smart in everything.
And they make you think that they're not.
You know what I mean?
Right, yeah.
So who, I don't know who that is.
Drunken master.
Yeah, oh.
Yeah.
I mean, there's ways that other people manipulate things like,
if you're a big time investor, let's say you're Warren Buffett, you could just go, you know, I mean, there's ways that other people manipulate things like if you're a big time investor, let's say you're Warren Buffett.
You could just go, you know, you could drive the price of something up just by buying some of it.
Something else.
Or now people like, oh, Warren bought it.
You know, I'm gonna go buy that.
Or you could just do a talk about why, you know, I think solar power in the next five years and what, just because you said that shit,
you know what I mean, it could drive up the cost of it.
So, insane. I know, I know. know what I mean, it could drive up the cost of it. So insane.
I know, I know.
It is kind of, it is pretty funny.
Do we have somebody coming in this week
that I'm really excited about?
You, you, Sal, you put it together.
Warren, what's his last name?
Doctor Warren Farrell.
Warren Farrell's his last name.
Author of the boy crisis.
Yeah, yeah.
That would be an interesting, great interview.
Interesting conversation.
It is gonna be an interesting conversation. I think I
I'm also I'm interested on several levels because I think that his perspective is gonna be rad like how are you gonna defend?
I can argue with this guy like he's been on both sides. Yes, well a lot of people don't know that he was the only man to ever be appointed to the
The national organization of women. So he was a feminist in the 1960s and 70s.
For quite some time.
He was, yeah, so it's gonna be an interesting,
speaking of man, I, this, so who sent me this?
I think it was Mike Matthews,
but by the way, shout out to Mike.
Oh man, we got to hang out with him for quite some time
up there.
I got to know him better.
Such a great guy.
He's a fucking, he's a great guy.
He's also hilarious. I wish he lived by. He's got a fucked great guy. He's a fucking great guy. He's also hilarious.
I wish he lived by.
He's got a fucked up mind.
That's why I like it.
Somebody, don't give a way to him.
No, no, like somebody posted under his,
he posted a picture of all the stuff in the party
and someone said that he's the silent fourth mind-pumper.
Oh my god.
And he said that.
I had some fan and I thought,
and I said like, it is so true.
You know, I feel like there's a lot of truth to that.
I think he can see that.
He's definitely a brother for sure.
Don't tell me he doesn't look like Bradley Cooper.
Oh yeah.
Doesn't he look like Bradley Cooper?
Yeah, he's a herb.
I was telling him that and he was laughing.
Taylor was teasing me for hitting.
Fallerwood's gonna do that.
For hitting it.
So he sent me this, he sent me the study,
which I thought was really crazy.
So here's a title of the study.
Is it?
You don't love this?
New?
Yeah.
Testosterone administration.
Okay.
So giving testosterone reduces lying in men.
What?
Like giving testosterone?
Yes.
This is part of my radical honesty right here.
So, you know, that's where it comes from.
So, you know, lying is this interesting phenomena that we So, you know, that's where it comes from. So, you know, lying is this interesting phenomena
that we do, you know, socially.
And we don't know if there's any biological foundation
behind it.
We know this, you know, we know a lot about the social
and emotional and psychological reasons
why people lie, but is there a biological driver?
In other words, can we change how you, you know,
how much integrity you have?
Okay, so I can unpack that a little bit.
So you figure something I know
when your testosterone levels are high,
whether it be naturally or synthetic,
is you feel the most confident version of yourself.
So you're less afraid.
And so, right, if you're really confident,
you're not real vulnerable.
Right, so if you're really confident,
I could see how that would. That's a great, that's a really, you're not real vulnerable. Right, so if you're really confident, I could see how that would...
That's a great, that's a really, really interesting theory.
I think that would make me less likely to lie
about something because I feel so confident in myself.
So I could see that.
That's a very interesting theory.
I actually would stand behind that.
Yeah, and to get up, you know, as far as higher arches
concern, you know, if you're, I mean, if you're not that confident,
you're not that like filled with testosterone and I could just see like that being more of like
I'm trying to like think of other ways to gain attention and other things that.
Well, and coming from a guy who's been on both ends of the spectrum here, right?
I've been with testosterone in the floor and I've been with it in astronomical numbers.
And when I've had it in the floor, although I've noticed positive things like empathy
and I think I'm calmer, I'm probably more insecure. If I were to be honest with myself and
compare Adam with testosterone in the floor to Adam with astronomical numbers of testosterone,
there is definitely a very distinct difference in confidence.
Well, it makes sense because, I mean, your theory actually makes a lot of sense
because when you're feeling insecure, then you need to protect yourself
and you're going to use all the tools at your disposal
and one of those is lying, sneaking and commiving and whatever
to try to protect yourself or position yourself.
Versus someone who's very strong and confident may just outwardly,
like, here's my deal. Let's do this.
Type of deal on your sleeve. Yeah, which, now, this is funnyly, like here's my deal, let's do this, type of deal.
On your sleeve.
Now this is funny because, and I'm telling you,
this study was pretty conclusive.
Here's the thing, people argue in debate this,
but we know testosterone has effects
on social behavior, we know that, we know that,
for a fact, same thing with estrogen and other hormones.
So, and now, let's take it a step further,
testosterone levels in men have been declining for decades now.
So does the opposite mean true?
In other words, does lowering men's testosterone mean that they'll lie more?
This study seems to implicate that.
They need to do more research though, I think.
But that's pretty crazy, right?
Well, another reason why men need to be healthy and...
Yeah.
Or why society should promote that, I should say.
Lift weights.
You know what I mean?
To make them more honest.
No, no, I think it's a great point.
I've never thought of it like that before,
but like I said, being somebody who's recently been
through all that, I could see that.
And I'm trying to think like, was I lying more?
Was I lying six months ago or something like that?
I mean, I happen to be somebody who prides himself
on being radically honest all the time,
but I could definitely say that if there's probably
more of a challenge, it would have been when I'm in that place
because for the exact reasons like you're saying so,
there's that side that wants to protect the ego
and use whatever tools necessary
and you feel insecure at that moment.
So do women lie more than men?
That's an interesting, so I'm thinking about this now
because it doesn't mean, by the way,
that this means the same thing in women at all
because men's, you know, our bodies are made up different.
Yeah, we're driven by testosterone.
That's what makes this a man, right, and women are not.
So that doesn't mean that they're,
but other studies on that do men and women lie,
do men lie more than women or vice versa
or do they lie differently?
That's an issue. I think, yeah, just a different one.
I don't know this one.
I'm actually looking it up right now.
So we'll see what the study says anyway.
Also, we got to report back from organified.
More and more people are, let's just go in through the roof.
I so much that, like double.
Yes, the last week.
So I don't know if that is a shift know shift in the amount of downloads that we've
been getting lately because there's been exponential wave of listeners. Yeah, there's been exponential growth
over the last two months. You know, it's kind of the flow of the business goes like you we we we've
been on this nice you know consistent growth. But by the way, it's you know, I always correct people
when they say like, oh, mine pumps blowing up. Like, no, it is not.
Mine pump is not blowing up.
I mean, you may feel like that too.
Like a really long balloon.
It's exactly, it's been a very slow and gradual process
that I'm very happy has been.
And I've just discussed this on the show.
I think it's been good for us that it's, you know,
it's taken a lot of work to reach these little moments of growth.
And I think that recently we've seen a little one again
where we've seen downloads kind of bump a little bit higher
than usual.
And so I think that's a reflection of that.
And then probably people coming on, the products amazing.
I mean, when you try a lot of their stuff,
I mean, not only is it great, the products great,
but then it tastes good too,
which to me I think that's always the best. Are we able to talk about only is it great, the product's great, but then it tastes good too, which to me,
I think that's always the best.
Are we able to talk about, they have like a new product
coming out, I know in like October, I believe,
like as far as like it being like pumpkin spice based,
or something like that.
Yeah, that's the gold.
It's a gold, yeah.
Well, that was like excited about that idea.
That gold just does, it's ridiculous.
Well, now that that's my go to like night thing,
which I haven't paired them together
because now that we have Ned,
this is what I'm gonna try and do.
So this is my necks like formula, right?
Is to get the, do the four droppers of the Ned
and then have the almond milk with the gold gene.
Do you guys still gave that recipe out?
That was already my new Alexa for sure.
You still have to try CBD with caffeine. It's my swart of God. It's my favorite combination.
I agree. Well, that's why they've put it with pre-workout, haven't they?
You know, they did. And it's funny. We talked about this with Ben and Ben's like, I wouldn't
want to do that because CBD calms me down. But, you know, the thinning calms you down
too. Theanine's anti-anxiety. You take theenine with caffeine, you get the smudge smoother calm, because here's a deal with caffeine.
I think people confuse the hyper-gittery,
you know, nis with the energy, but that's not what it is.
I think that's the side effects.
Yeah, I don't think that's the main effect
or that one that we're seeking.
I think the one you're seeking with caffeine is focus.
Focus, and that sense of dopamine and motivation.
And the bad effect or the side effect,
which some people think that is the same.
The shaking is.
Is that like, I'm hyper or whatever.
But what I've noticed when I do CBD and caffeine
is I'm less of the hyper, but still super focused.
It's like alert.
Yes, very calm.
But you're still calm and yeah,
my body doesn't feel physically like like it's like an anxiety
Yeah, yeah, but I can see also that the effective
You know CBD with the gold juice at night, right? Doesn't that doesn't that sound like it?
Tell me you're not gonna try that combination that I said that that would be a nice sleepy. Yeah, I'm gonna try that
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All right, our first question is from Kohler Roman
What's the deal with exercises like bird dogs lay Norton has them in his programs. What are they good for great great movement?
That is grossly
And undervalued yeah, yes grossly... And... Undervalued?
Yes, grossly undervalued and also used it incorrectly.
And I speak from experience of being a bad trainer
of doing it myself and also many of the trainers
that work for me the way they use it.
And what happens is as a trainer,
when you go through your certifications
and you're taught the science behind this move
You recognize the importance of it, but then you neglect to
Focus on the details of it and without the details of this movement. It's irrelevant. Basically. So explain what do you mean by that?
like well, so like the bird dog is you know also known as like opposite arm opposite leg or quadruped right so. So there's different names for this movement, and it's a incredible core movement and
teaching your body to communicate both through all your limbs.
But it's important, though, that when you do it, that you get yourself in the right
position as far as your spine, and then maintaining that to the movement
more so than actually how many times you do it or how much you exaggerate the movement.
And so what you see happening a lot with the bird dog, which so I can kind of explain
to people that are listening what that is.
It's when you're down on your knees, you're on all four and you extend out your opposite
arm and your opposite leg.
So like right arm left leg.
Right.
And you extended out straight, both the arm out straight, the leg out straight.
Now, what happens when you just tell a person to do that and you just go through the exercise
and movement, is you see a breakdown almost 99% of the time right away.
Like, as soon as people kick back, they end up arching their low back, extending
their leg, and then, you know, when they reach out their arm, they elevate their shoulder,
and you, you kind of lose the whole point of that. So this movement, when done correctly,
is an incredible, but yet, you know, tedious type of exercise to teach to people.
Well, the important thing to understand, and you made this point in passing,
but I think the most important point is that,
you know, exercises, when you look at specific exercises,
they're designed for particular things.
A bird dog or quadruped is not designed to burn tons
of calories and build lots of muscle.
So you don't treat it like a neurological.
Yeah, you don't treat it like an exercise that's designed to build lots of muscle and burn lots of muscle. So you don't treat it like a neurological. Yeah, you don't treat it like an exercise
that's designed to build lots of muscle
and burn lots of body fat.
You treat it for what it's designed to do,
which mainly the main benefit of a bird dog
is to teach your right and left sides of your body
to communicate harmoniously and effectively.
So you'll see when you take a client
through this movement, when they extend out the right arm and their left leg, they lose
their balance. Or they'll be able to do it on one side, but then they'll do the other side,
and they'll lose their balance. Or they'll do the movement, and you'll see all kinds of twisting
compensation. You'll see the compensation patterns that happen as a result, which really it's
an anti-rotation movement. Right. How have we actually not done a YouTube video?
I thought we did.
Do we do a YouTube?
I don't think we have done a number of videos.
We haven't done a really elaborate one yet.
Not one that's the idea.
Yeah, because I could be definitely really.
I'll tell you right now one of the ways, one of the great ways to teach this if you're
a trainer listening, get a stick.
Yes.
Is reference the way?
And hit them when they mess up. Reference the video that I've just recently done where I hold the stick on my,
the back of my head, my upper, my upper back and then my, my lower back.
And you want to do the exact same thing with the bird dog.
You want to keep those three points of contact while they do that.
If you can, if you can do that, now you're doing that movement for why, or you're doing that movement
for the right reasons. Now, the idea behind it is to, like I said earlier, help the right and left
sides of your body communicate. And you may ask yourself, why were I arm left leg? Well, when you walk,
this is the natural way you move. So if you go take a jog right now, you'll notice that when you,
when your left leg steps forward, it's your right arm that moves forward. And when you're right legs
that's forward. You can't stop back, you man. Yeah. And it's because of counter rotation.
Try running. You can try this if you want. It's hilarious. Pa, but just make sure no one's
watching because you look like an idiot. Hit pause and try running with your right and
your right, with your right leg and your right arm forward. And then again, with the other
side, you'll, you'll run way less efficiently. You won't have that counter rotation where the upper body is preventing
because if you kick your leg forward and you don't have that anti rotation from the upper
body, you'll twist your body off or you won't go fast enough. You won't be able to go fast
enough because that's what's going to happen. You can sense it. And so what this movement
aims to do is to try to get your body to move more harmoniously, which the theory goes helps prevent injuries when you do your
bilateral movements like your heavy squats and deadlifts. And this is, I think, one of the
reasons why Lane is doing this. I think he's doing these because the guy has hurt himself
repeatedly in the same way over and over again, even though he's really strong, even though
he knows how to squat, even though he trains it all, you know, those things all the time.
He had the same kind of injury, so he went and saw somebody who said, hey, we need to incorporate
some of these movements to prevent maybe a breakdown in communication between the suit
to side.
Repattern this recruitment process.
Right.
And it prevents injury.
Yeah.
And I think, yeah, it's crazy too.
As a coach, it is such a valuable exercise.
I think even more so than somebody just performing the exercise by themselves because there's
just so much feedback that your body's providing, whether it's compensating.
And, you know, if I have bad poor shoulder mobility, my arms, I'm going to be able to raise
up as much as it's supposed to or extend all the way that it's supposed to.
You're looking at the hips, you're looking at that rotating, you're looking at it arching
the back.
All these things become insanely visible to your coach.
So that's really the assessment process of it, I think, is the utmost value, but doing
it with the intention of it.
It has to be performed correctly.
Right.
I think what you're saying right now, Justin, is so important that trainers that are
listening to understand this because the two areas that you need good mobility is short
and short shoulders and then in the hamstring.
Those are tend to be the most common areas of deviation because of us sitting down and
then also the forward shoulder.
So if someone's got up across syndrome and then they also sit down in a desk all the time
or sit down, which most of us do for more than 50% of the day, what ends up happening is
you have these really shortened or overactive hamstrings, so they're really tight.
So you have a real hard time kicking the leg and extending all the way out.
So you have a deviation down there that ends up in the new end up compensating and arching
the low back to kick the leg out. So you have a deviation down there that ends up in the new end of compensating and arching the low back to kick the leg back and then the shoulders, you know, because
you don't have good shoulder mobility, you can't raise it up to be level.
So now I really also like this movement for low back pain, both to prevent low back pain,
but also, you know, sometimes I would get clients where, you know, this is usually towards
the beginning of our training together.
Yeah, activate.
Where we're working out together, maybe it's month two, and before they work out, they
have this kind of chronic low back pain.
And so what I'll do is I'll do certain movements before the workout to take away the back
pain, alleviate it, and ensure that the extra that the workout doesn't activate or make
their back hurt.
And so the reason why bird dogs really good for this
is one of the reasons why sometimes people's backs hurt
is because there's muscles that are very tight
and almost seized up and trying to protect the spine.
So in this tightened position,
one of the best things you can do
is move the spine through,
maybe not a total full range of motion,
but move it through somewhat of its full range of motion.
So the muscles loosen up, the central nervous system says,
okay, everything's cool, we can chill out.
Now, that's hard to do sometimes
because the ends of range of motion
are where the person feels pain.
So let's say someone has back pain, low back pain.
If I put them on their back
and then I bring their knees to their chest,
which will definitely bring the spine
through some range of motion.
That may be too much.
It may be too much for them.
But if I put them on their knees and have them kick a leg out
and then bring their knee in, the knee or the leg
that's on the floor, the one that's not moving,
is actually preventing their spine
from going too extreme in either direction.
Does that make any sense?
So as I'm kicking my right leg out and tucking
and then bringing my right knee in, my left knee leg on the floor is preventing my spine from going too extreme interior and too
extreme posterior. It's helping to prevent that. And so now they can move through these ranges of
motion with a little bit of insurance. Low back doesn't hurt, feels better, feels safe, sensor
nervous system knows things are gonna be okay.
Now I can do my workout.
So I always include bird dogs, not always,
but when appropriate, many, which is most of time,
I incorporate bird dogs in people's routines
who have low back pain.
It's actually one of the staple movements
that I'll put in someone's routine
after we've eliminated any, you know,
potential injuries or whatever,
or any major things,
like hurt major hurting you to disc or anything like that,
it's just a great movement all around for it.
But again, you have to treat it for what it's for,
which is improve communication between the right and left side,
potentially prevent low back pain
and as a correctional exercise type movement.
That means I'm not doing it with heavy weight.
It means I'm not doing it to failure.
I'm not going super fast trying to burn tons of calories.
I'm using it specifically for what it's designed to do, which is more of a correctional
thing.
And this is why you see people, likely, in Norton, who's a power lifter, who likes a squat,
you know, 500, 600 pounds, doing exercise like this.
Next question is from Connor McCulley Desmond, thoughts on full body vibration plates for
muscle growth.
I do pushups, pistol squats, ab exercises, etc. on it, and it makes it more difficult,
but is it actually beneficial?
Now, this is interesting that the, I know you brought up that we were going to answer
a question regarding the power plate,
but to use it like this, this is an example where it can work.
We can get as much weight in that direction.
This is where it can get a little ridiculous in what I see.
And let's be honest, this was actually why I didn't like the plate when I first saw it.
You know what?
We changed our position on this, remember?
We did.
That's right.
When we first saw the plate, I saw a lot of this.
I saw a lot of people doing all these exercises on it making basic exercises very challenging and that was the desired outcome from it
And so I kind of scoffed at it like well. This is a stupid tool because I'm trying to build muscle
I do lunges if I lunge on the on the vibrating right I'm gonna build more muscle right silly
That's a silly way to use to but again on the vibrating. Right. I'm going to build more muscle. Right. Zilly.
That's a silly way to use to it.
But again, we changed our stance on it.
And a lot of that was because I wasn't fully educated on how the tool was created and
what it was created forward.
Nor had I done it yet.
And I tell you what, when I was warming up to squat and that we used it, I remember
over at the club sport gym, I was fascinated by how deep I could get into the squat right away by standing
on the plate. And like this light bulb went off for me. And I think for everybody in here that
tried it the first time in real life. Oh, okay. Now I can see an application for this. Yeah, it was
it was because we had actually didn't episode early on where someone asked this this question.
This is like an episode 15 or something like that.
And we all laughed at it, and it's stupid, and it's a waste of your money.
By the way, they are expensive, by the way.
So it is a huge investment.
Then later on, we used them ourselves.
I went off and did some research, and what Adam's explaining is very true.
And what ends up happening, I think what happens is because of the powerful vibrations coming
off the vibration plate, it's literally telling your central nervous system to relax.
So it's like tricking your central nervous system to not be so tight.
So if you relieve those governings that are in place.
That's exactly it.
So it's a great way to increase your range of motion so that you can tap into new ranges
of motion.
And then what you're supposed to do is with those new ranges of motion,
use body weight, you want to go light.
This is why you don't put weight on a vibration plate.
That's why I think that's stupid.
You want to go light.
You go through these new ranges of motion.
What the vibration plate to teach your body that it's okay to go an inch deeper
in your squat than you normally do.
Then what you're supposed to do from there is take that new range of motion, go to your traditional exercise, now do a
squat, an inch deeper, go lighter of course because it's a new range of motion,
and build strength within that range of motion. That's the benefit. You're teaching
your body that you can produce force in those positions basically, those joint
angles. And so yeah, the vibration plate helps to quiet
the overprotective mother, as I've heard it called before,
which is a great way to describe.
That's right, never.
Yeah, the central nervous system has all these mechanisms
in place where it wants to limit,
you know, the stretch of the muscle and the tendons
and everything else so you don't get injured.
So, they're important, but at the same time,
if you're trying to, you trying to optimize and express further,
strengthen different directions,
like this is a great tool for that.
Now, there are some studies that show
that vibration does build muscle,
for example, in astronauts or in people who are bedridden,
but that is a very specific application,
and that doesn't mean it's going to help you who are
no gravity.
Yeah, that's what I, one of the big problems with being astronaut is constantly being in
zero gravity.
The bad things that it does to your body are numerous.
It does a lot of terrible things because we evolved with gravity, right?
So human bodies not designed or didn't evolve to be in zero gravity.
And same thing with people who are bedridden, when they're in bed and they can't move,
muscles atrophy considerably,
and bones eventually start to atrophy as well.
And what the vibration does is it does stimulate the CNS
just enough, which is one of the reasons
why it gives you a better range of motion.
But just enough to slightly activate the muscles
a little bit, and so it prevents
as much of the typical muscle breakdown
that you'll get or atrophy that will get otherwise or if you're an astronaut, you know, you know,
you can, if you're right, if you're working and you're not working out and you're on the space
station, standing on something that's vibrating may help prevent some of the muscle and bone loss
that you'll get otherwise, you know, because they can't sit there and do squats and work out
all the time with, because they can't sit there and do squats and work out all the time,
because they have very specific machines
that provide resistance without gravity.
So that's really the benefit of it.
I don't see any application for,
like if I'm a personal trainer
and I open up a personal training studio,
am I gonna spend five grand or seven grand
or however much they cost?
I think they're even more than that.
They were 10 when they first came out.
Am I gonna spend 10 grand on a vibration plate? No. five grand or seven grand or how much they cost, I think they're even more than that. They were 10 when they first came out.
Am I gonna spend 10 grand on a vibration plate?
No.
That is a stupid investment.
Unless you're in a rehab facility or something.
Even then.
But even then, that's a huge commitment.
Yeah, I know why gyms buy these things
is because they're attract people, they look cool.
Yeah.
And not because they have, they're worth the cost
or the investment.
They're not worth that much.
I can do a lot of the things that the vibration plate does
for people without the vibration plate.
I can get people in deeper ranges of motion
just by having them activate opposing muscles
and do all these different things.
You don't necessarily need a vibration plate.
I remember when it first came out,
it was like anything else that first comes out.
Trainers were all about it. And it was like the best thing, the out, trainers were all about it.
It was like the best thing, the greatest thing,
and well, it's getting a resurgence too,
and we were at Paleo Effects,
like Bulletproof had their own version of it,
and you step on it and they're trying to-
Dave Asprey?
Yeah, because he does everything.
That's what I mean.
It's like the resurrection of some of these ideas
that are just like, you know, they haven't really used them yet,
but they look cool as far as the biohacking communities
is concerned.
You know what's funny is that through all the 20 years
I've been a trainer and seeing all these things come and go,
only one fad or thing has come through where I could say,
oh, there's some real legit value.
And that's a collusion training. And that's occlusion training.
I haven't seen anything else.
Vibration plate, balancing on one foot,
crazy things, you know, extra, so whatever.
Right.
Occlusion training is the only thing where I,
I'm like, wow, that's, why?
Because it's inexpensive.
It actually benefits people,
whether you're healthy or whether you're not healthy.
But especially if you, if you can't,
you know, you have an injury.
Vibration plate, I mean, again, the cost of it and the potential benefit
of it, they just don't match up. Next question is from D Morris C66. If you were diagnosed
with cancer, would you do chemo or radiation or forgo for less conventional treatment?
Whoa, that's a heavy question. That's a very heavy question. That's a tough one, man.
Yeah, I don't know. Have you guys ever thought of that? Like, what you would want to do?
Fuck no, bro, I don't want to think about that shit.
I don't want to be done.
I don't want to think about that at all.
And God, that's, it's, uh, you know,
first of all, it would depend on what type it was, right?
Like how aggressive it was.
Well, I have experience in this.
No matter what, no matter what,
if I was diagnosed with it, right,
I would exhaust all of my non-conventional ways
of dealing with it, right?
I'm gonna look at my diets, I'm gonna look at meditation,
I'm gonna look at sleep, I'm gonna look at herbs,
fasting, I'm gonna ketogenic diet,
I'm going to do everything in my power that I can
without using the assistance of all that
and to see if I can make some sort of progress or difference.
And then if it all fails for me, and I don't, then I guess I have to be faced with that question.
It's so tough because in your scenario, you're saying, Adam, you go to the doctor and they're like, okay, your stage two, whatever cancer,
your stage two, whatever cancer, you have a sense of urgency. You don't necessarily feel like you can exhaust things because if you gave it three months,
now it's stage four, and now you're no matter what, you're screwed.
I've been in this situation, years ago, probably, I wonder how many years it's been now,
maybe seven years ago, I come home from work, this is when I was married,
and nice to work late, so it was like 10. And, you know, I used to work late,
so it was like 10 o'clock at night.
I'm driving up to the driveway,
and my in-laws car was in my driveway.
So I'm like, this is not, this is weird.
And I knew I had this sense that there was
and something right,
because why would they be there so late on a weekday?
And in your spot.
Yeah, and I walk in, and my mother-in-law,
who, you know, I've never really,
I don't think I've ever said on the podcast who it was
that was close to me that had cancer,
so I think this is first time I've said who it was,
and I walked in, and this is a woman that I grew up with.
I've known, I knew this family since I was eight,
and she was like a family member, literally like another mom.
And I walk in, she's sitting at the table,
my father-in-law sitting at the table.
I knew someone was wrong.
Everybody was waiting for me,
because I guess she didn't want to say anything until everybody
was there.
And then she tells us that she has cancer.
So, you know, everybody's devastated and freaking out.
And I had a little bit of knowledge of cancer at this point because I had trained so many
doctors and so many surgeons that I had a general idea of the cancers that were like really,
really scary and the ones that are not as scary.
They're all scary, but some of them are worse than others.
And it's, she said she had stomach cancer.
And it's crazy because literally the week before, one of my clients was a surgeon, wonderful
woman.
She was telling me how, she was sad as she was training with me and asked her what's wrong?
Why are you so sad? She's well, I
Went in to operate on a female client of mine 35-year-old mom
And she had a hernia. I don't remember what was she was going in there for and she said I opened her up and she was just full of
Cancer no stomach cancer and I asked her I said well
What are you gonna do? And she goes there's not much. She goes stomach cancer. And I asked her, I said, well, what are you gonna do?
And she goes, there's not much.
She goes, stomach cancer's one of the worst ones.
So I remembered that.
So she said she had stomach cancer.
And I remembered that.
I was like, holy shit, this is a really bad one.
I didn't tell anybody though.
And then I asked her, you know, do you know what kind,
what stage, and it was, the name of it
was Lenitis Plastica, which is the,
the very rare and worst possible
scenario. It's actually there's a 4% survival rate with that type of cancer. So she told us
everybody's like devastated whatever she leaves and I went into hardcore research mode and I told her,
I said, I will and I you know I just this killed me for a long time and I can say it now without, you know, getting emotional, but I told her,
I said, I'll, I'll solve this for you. And I went really hardcore into reading and research
and you guys know me when I become obsessive. This was a 24 hour day thing, literally 24.
I must have read, I don't know, thousand papers and studies. And what sucks about this
is when you go online to research this and you look up, first
I looked up the cancer, I saw that there was no conventional treatment, there was nothing.
So then I said, okay, alternative treatments for cancer.
And you'll find a million websites, all of them, you know, promising to cure cancer and
they're going to sell you something or tell you something.
And so you don't know where to start.
You have no idea where to go and so my litmus test was
Science because that's the only thing I had I didn't you know
I don't know what else I could I could turn to so I said okay
Whatever alternative treatment we try I need to see some science even if it's animal study
Something that shows that this may have some application and
animal study, something that shows that this may have some application. And so I looked up everything I possibly could and I found research on cannabis and cannabinoids
and how they're anti-cancer.
And this is why I know so much about cannabis, by the way.
It's not because I love smoking, it's really because of her.
And I looked up this research on cannabinoids and how their anti-cancer.
And so at the time, medical marijuana was,
it was legal, but I didn't have a medical card
and it was harder to get.
And the kind that I had to get was this concentrated oil
that was made popular by the name of Rick Simpson.
Rick Simpson made this oil in Canada,
cured a bunch of people's cancers, Canada,
the Canadian government ended up trying to throw them in jail, became his popular documentary.
So I did all this research and I saw that in the research, it was dose dependent, meaning
the more you took, the more effective it was.
So I found this fucking oil, which was expensive, super powerful, and I'm like, okay, we're
going to give it to her. And at the same time, I went with her to the oncologist,
who's a cancer doctor.
And he's sitting there talking about her conventional treatment options.
And I know all the literature.
I know she's got a 4% chance and there's nothing.
And he's sitting there saying, okay, what we're gonna do is we're gonna put her on this very aggressive
chemo regimen.
It combines three forms of chemo, two of them administered at the office where she's
sitting there and it's just going through her system for, you know, you sit there for
a few hours.
The other one is constant pump.
She had to walk around with this pump of chemo that was attached to her that was constantly
pumping.
Chemo in her.
And we all sat there and the reason why I'm communicating this
is just in case somebody's listening
who's going through this, okay?
I knew the stats.
I knew the stats.
I knew that there wasn't gonna do shit,
but you're still hearing this doctor
and you just want something to work
and you'll throw anything at it.
And so I'm sitting there and, you know, he's saying this
and my mother-in-law is looking to me for advice.
And I asked the doctor, I said,
what is the, how much longer will she live
if she goes on this?
What is the statistics show?
I was asking direct questions
because I wanted direct answers.
And he goes, maybe a month, maybe a month longer.
So we had to
jug, we had to think about, okay, quality of life, quality of life is that month longer
worth it, whatever, you know, you're in such a desperate situation at that point that
she decided and we decided to still do the chemo. And she did. She also went on very, very high dose cannabis oil.
This was a woman that never done cannabis before, ever.
I don't even think she ever smoked a cigarette.
So she goes on this regime and here what I noticed from it
was the side effects that she had
from this terrible, terrible regime of chemo,
which is why you need to weigh this out.
We're actually mitigated quite a bit
from the chemo, from the cannabis. She would go to the office, go on this thing,
and all the nurses were like, amazed. You're not throwing up. Like, what's going on?
This isn't like nobody responds this way. It's just crazy. She still watched my kids.
She told us, actually, that's the first thing she said after she told us she had cancer.
She said, don't you dare take your kids away from them. I'm still going to babysit them.
She did not want to say.
So she would babysit my kids with her cancer chemo pump of chemo pumping during the day
while we were working.
She, her life expectancy, they never told her, which I found funny, but I think they don't
tell you unless you ask.
I asked the doctor privately and I looked up to statistics
and she had maybe three or four months to live
and she made it over a year and a half.
At the end, she went on some experimental
chemotype treatments which were devastating,
completely tore her up.
And I think that that's one of the reasons why
she died as soon as she did
because the cancer at that point
still hadn't really caused organ shutdown.
She had some really bad side effects.
She had really, really bad swelling in her stomach area with lots of fluid, and they'd have
to drain it and all this other stuff.
But the cancer still hadn't shut down her liver, still hadn't done anything to her kidneys
or brain or her, you know, anything else, but she ended up passing away anyway.
And the reason why I'm saying this is because it makes a big difference what type of cancer you have. If I had the kind of cancer that could be treated
with chemo, like prostate cancer or testicular cancer, and I go there and I'm
going to look at it on a way everything out. I'm going to say, okay, what are the
numbers show? Oh, okay. My five year survival rate, if I do chemo, is 85%
well, I'm going to go for chemo. If I look at the statistics and I see my
normal survival rate is 5% with chemo with 7%, that's statistically insignificant. Chemo
fucks you up. It's not cool. It's not cool to watch someone go through it and it's a terrible
treatment so I would not do that. The way the treatments that I would do is I would
do high dose cannabis treatment. I would do, I would utilize fasting,
which I did not know at the time, at the time,
I did not know if the anti-cancer benefits
are fasting, which I did.
And depending on the cancer keto,
a ketogenic diet, when I wasn't fasting,
and that's because some cancers respond really well
to keto, some don't, some actually feed off of ketones.
So it all depends on the type of cancer.
But that's what I would weigh out,
because I tell you what, man,
that's a scary situation.
But when you look at the numbers,
don't lie to yourself,
that's what I would say to myself,
like, okay, I'm not gonna lie to my,
I have kids, I'd wanna survive,
but I'd wanna say, okay, I know what the numbers are.
So I know the chemo's not gonna work at all
and only make me feel sick,
so I'm gonna do everything else I possibly can and that would be my own, you know, personal decision.
Next question is from A's Striker 10.
What are some do's and don'ts for attracting sponsors?
Well, I think trying to attract sponsors is your first mistake.
That's a good one.
So, and this is common in the Instagram world these days.
A little bit of behind the scenes of Mind Pump
or Insight for you.
Forsecmatic, Organifi, Thrive are the last three sponsors
that came after us.
Since then, we actually go after, I think, almost all,
I can't think of one on the top of my head
that we didn't go after ourselves.
And that is because if we're going to promote anything,
money is not the number one point.
Now I'd be lying to you to say that money doesn't matter.
Of course it does.
It's a business when you survive.
And when we absolutely talk about that with the sponsor,
but the brands that we now introduce to our audience
are brands that each of us individually
or including Taylor, because he's part of this want.
And because we like what they're doing,
we like the brand, we utilize it already,
like we're interested in it,
and we've used it now, we really like it.
And so anything that we introduce you guys to now
is something that we have actually sought them out,
which is why it requires a position like Taylor to do
because there's a lot of conversation
that goes around that.
I mean, this episode is sponsored by Ned.
And Ned was a conversation that Taylor went back and forth with
and he had cell call and talked to the two owners and they had all kinds of conversation
I mean it was like a six to eight month process and that's pretty normal
So we're always in communication with these brands that we really like
Before we put them out to you guys. I think a trying to attract sponsors is the wrong mentality the right mentality would be trying to attract
customers wrong mentality, the right mentality would be trying to attract customers, customers that
are interested in listening to you or following you because you're providing value in their
life. And if you get enough of those, the sponsorships will come, whether they come looking and
knocking at your door, or you have to pursue them and ask them if they're, if they're a brand
that would be willing to work with you. And to be honest, this is what sponsors are looking for.
They're looking for brands.
I think that have created lots of value in there,
within their network, that's what they want.
They don't want somebody who is just instant famous
or because those people don't have a lot of true influence.
It has to be authentic.
It has to be something that like you said,
either of us are either using or believe in
or we believe in the people and the company
and their mission and purpose.
There's got to be something there
that drives us to talk about them
and not just decide on that fact of like,
well, they're gonna pay us to keep the lights on
and obviously that's gonna be one of those challenging things when you're getting started.
That's why I don't think that's a really big conversation to have or even seek that
out for quite some time before you do build an audience.
You do attract a customer base that believes in whatever the message is that you've created
because that's part of whatever it is.
If you're talking about specifically podcasting,
then you're gonna have to go into podcasting,
figuring out what is the message,
what's the underlying thing that's driving the conversation
with all these guests you bring,
or you know, you talking to your co-host, whatever it is,
and now that has to reflect in your decision-making process
when you bring other companies in.
Yeah, so some of the rules that apply for this apply
for sales also, like number one,
you better believe in that sponsor,
really like what they're doing,
and actually really back up their product.
In other words, is this a product that you promote anyway?
Is this a product that you would wanna use?
Is this something that you really feel has a lot of integrity? That's very important. Because a lot of people
promote things that they don't, like a bodybuilder who's got all his followers and all of a sudden
a supplement company says, hey, promote our supplement. The guy's like, I'm not going to use it,
but I'm going to promote it because you're going to pay me. You're not going to be very effective
at what you're doing. The other thing to consider is, whatever you're working with becomes a part of your brand.
So, yes, there's some separation between us and our sponsors, but there's more connection
than anything.
Because we're working with a supplement company or because we're working with a brand
like Ned or Gannify or Thrive Market or Feeth Xcray or any of these other companies because
we're working with them to some extent what they do represents us as well, not just what
we do.
So if this is a company that doesn't have that lot of integrity or maybe does things that
are iffy or things that don't necessarily fit our purpose and our brand, don't work
with them because
it'll, in the short term, you might make more money, but in the long term, you're going
to kill yourself because those things can come back to bite you, not only bite you in
the butt, but if you're not driven by your purpose, you're not going to be as effective
as what you're going to do.
It'll also change your message if you're trying to attract sponsors.
If the goal is to just get sponsors so you can
make money for your business, well then what will happen is that will change your messaging on your
podcast or your Instagram or whatever platform you are using to market. And that was really important
to us that we didn't have to do that. In fact, we agree that there's no way we would want to do
this business if it relied solely on sponsorships in order to propel us forward.
I mean, it's a part of the business now, but it's not necessary to the business without
sponsorships.
Honestly, sponsorships have created two to three more positions within the company.
It's really not putting a ton of money in the four of our pockets.
It's putting money into the business, and the business is now allowed us to go out and
employ other people, which to me, that excites me.
It excites me that we can bring people on to the team that now are responsible for managing
that side of the business.
And we've now created livelihoods for two or three more people that had we not started
this thing from the beginning, we wouldn't be able to.
But in years, the other thing, don't let a sponsor control you because I see a lot of this thing from the beginning, we wouldn't be able to. But in years, the other thing, don't let a sponsor control you, because I see a lot of
this, I see a lot of people change their message and change what they're doing to, because
they're beholden to their sponsors.
Don't do that.
You're selling your soul and it will not benefit you in the long run.
Your audience will see it.
Your people will see it.
You'll feel it yourself.
So if a sponsor works for us,
I mean, they have to be okay with us being what we are.
And if they try to tell us not to,
I tell you something right now,
the fastest way for a sponsor to get kicked out the door
is for them to tell us, but you gotta do this,
you have to say it this way.
Just so.
We've had sponsors tell us before.
Well, no, when we first started, everybody did.
Remember, that was definitely a rough time for us.
But again, this goes back to the integrity
that everybody in this room has was,
we didn't want to distort our message.
And if you had a thing that you wanted us to read,
none of us were willing to do it.
We looked at it as like, listen,
if we had to read your words.
It's ineffective.
On your brand, we're fucking being ineffective.
It's not who we are, right? That fucking being ineffective. It's not who we are.
Right.
It's not our message.
It's like, either you take it how we want to present it because it's how I use it or
how I talk about it, or you don't take it at all.
And we were okay.
You have to be in a position.
You don't have to be.
You should be in a position to do that because if you're going to keep, if you're going
to keep this brand or whatever it is that you're doing, continuing to grow,
you wanna keep that integrity and you don't wanna sell out
early on to a sponsorship and then begin
regurgitating the information and the words
that they want you to just so you can make sales
because then your whole entire message
that you're trying to put that out becomes
how do I sell this product where it's like,
no, it doesn't matter.
It's the same reason why you don't even see us post really.
I mean, every once in a while you'll see a,
you know, this morning I think I showed the new skinny dipped
almonds that are out.
They just dropped their pumpkin spice,
which is amazing, by the way.
And I showed that we just got,
I hadn't even opened it yet, I took an insta story of it,
but we're not, we don't have to do that.
That's not, it's not in any of our contracts
with any of our sponsors,
because we did not want to pollute all of our content
with trying to sell at every, it's like, listen,
we'll mention it on the podcast,
and you know how we mentioned it?
This is how people know,
this is how commercials happen.
We use the fucking product, and then we talk about it.
It's that simple, and it comes up organically in the show,
just like everything else comes up organically in the show, and that was part of the deal. And the irony is doing it our way. We
can burn higher than anybody. The other podcast our our conversion rate heads up with anybody else
is higher than anybody else. And it's the authenticity of the show. It would there was a little
rough patch. The beginning of explaining that to our sponsors and saying, trust us, let us do it our way.
I promise that we'll deliver.
We did.
Now we don't have to.
We're in a different position.
At the beginning, it was challenging when we first started.
We did what?
You're in a half almost two years with no real sponsor at all.
It wasn't even a part of the business, but it is now, and a lot of that is because we didn't worry
about it.
It wasn't a focus of ours to gain sponsors.
It was a byproduct of actually gaining followers
and listeners and gaining influence on a community.
And because of that, now we have a successful sponsorship
program.
Excellent.
Hey, check it out.
We have a bunch of free guides.
I think a new one just got posted if I wasn't mistaken.
Yes.
How to build big arms.
Shoulders.
Is it shoulders or arms?
It's a shoulder one.
Yeah.
How to build big shoulders.
Okay, it's a shoulder one that we just put out.
And it's, you can be found at the arm one is up too.
They both went there.
Yeah, yeah, yeah, yeah, yeah.
Both of them up, but we had another, we just put up another one.
Yes, that's a brand new one.
It's mind pump free.com.
You can go download it.
It's free.
It's a guide.
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