Mind Pump: Raw Fitness Truth - 962: Jawzrsize Inventor & CEO Brandon Harris

Episode Date: February 7, 2019

In this episode, Sal, Adam and Justin talk with the inventor of Jawzrsize, Brandon Harris. Brandon shares his background in the fitness space and how this product came about. (8:21) How many of these has he sold? (12:38) Why he calls himself ‘the jack of all trades’. (14:10) At what point did he know he had a homerun? (14:35) Did he hit it out the park with the first product that he made? (19:05) How long did it take before it went viral? (20:38) Has he gotten any heat from people in the fitness industry? (21:36) At what point has he had to add anyone to his team? What has the scaling process looked like? (22:21) How much has he been able to reduce the cost of manufacturing? (24:50) What has been the best platform for marketing? (26:38) What is the craziest thing he has bought with his money? (30:00) Has he gotten any push back from dentists or other people that claim this might actually perpetuate TMJ or acid reflex? (31:16) Has he seen anyone in public use his product? (34:20) Has there been consistent growth every month or has he hit any peaks/valleys? (35:01) What is in store for Q1? (36:38) What has he learned transitioning from a brick and mortar space to an online business? (37:52) If he could go back in time, would he change anything? (40:11) Does he spend a lot of money on Facebook ads? (44:07) How much has his life changed? (44:33) Have there been talks to bring in any big names to promote the business? (46:24) Does he care if this product gets lumped into the other ‘Made for TV’ fitness products (i.e. Shake Weight, Thighmaster)? (47:12) Featured Guest/People Mentioned: Brandon Harris (@jawzrsize)  Twitter Jawzrsize: Fitness 4 your face (@jawzrsize)  Instagram Website Facebook Jay Silva (@jaysilvamma)  Instagram Products Mentioned: February Promotion: MAPS Performance is ½ off!! **Code “GREEN50” at checkout** The Evolution of Diet - National Geographic TMJ disorders - Symptoms and causes - Mayo Clinic Does the Shake Weight® live up to its hype? - NCBI - NIH Mind Pump Blog - Does Jawzrsize Work?

If you want to pump your body and expand your mind, there's only one place to go. Mite, op, mite, op with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Who is it that brought us this? Was it Rachel? That brought us the list? Yeah, no, that's been, you know, the new process right now. We got Rachel coming in once a week and then kind of showing us all the people who are interested. No, not all of them. So what I have, what I've got Brianna doing, just right now, we got Rachel coming in once a week and then kind of showing us all the people who are interested. No, not all of them.

So what I have got Brianna doing, so she comes through Brianna in Cassie first and they kind of filter it to her, knowing kind of like what we would approve or not approve right away. And this made it to Rachel. And then Rachel's job is to kind of dive deeper into somebody, they're following this or that,

their message, what's going on business. And she presented this to us, thinking that we would probably shut it down right away. And we kind of initially did, but we talked about it. Yeah, you look at it. So it's the jaws or size, dude. So inevitably, you've seen, I'm sure, online the video of the dude, biting down on tons of little viral videos going out there with us. It looks like a BDSM thing in someone's mouth, right?

Like, it's like horseplay. Yeah, and it's high, like it. But it's to exercise your jaw and this, that, and the other, and we make fun of it. Well, I think, in fact, I think we've poked fun at it in previous episodes. So first we saw this, we're like, now, man, we don't want more bullshit fitness stuff, getting out there, like, we don't want this. But then we saw this, we're like, now man, we don't want more bullshit fitness stuff

getting out there, like we don't want this. But then we thought about, like, you know what, let's have this guy on the show. And let's just be straight up with him and have a good time with it and see what happens. Yeah. And that's what we did. We invited him to the dude sold a ton of fucking units.

I mean, he can't be mad at that. No, his hustle is real. And he makes some, I mean, I'm gonna do my own, and actually I'm writing a blog, when this goes up, you can find it, where I'm gonna give you my 100% honest opinion on this device, but he makes some interesting points. I'm not gonna say that they're correct,

but I think that it's a very, what's the word? Compelling. It's a compelling hook. Yeah, yeah. From a sales perspective, he makes a compelling hook. I could see the paleo, I could see people in the paleo world being like, yeah, we gotta do this because they're into weird stuff.

We were hunter-gatherers and we, you know, and I have to be honest. You know, I think, for me, this was a really good reflection for myself. Like, I see things like this and, you know, instantly, I judge and have this thought that this person's malicious. They see an opportunity in this space, they see a way to take advantage of a lot of people

and capitalize and make money. And honestly, I really don't get that sense from him at all. I mean, we met him. I feel like he talks about something that he at all. I mean, we met him. I feel like, you know, he talks about something that he had been working on for many, many years. I think that he's very honest about not trying to make any sort of medical claims with it. And he really believes in what he's doing.

And so, you know, I'm glad we did it. I'm glad that we didn't just kind of dismiss, dismiss it. I'd like to do more of this. I'd like to have more people on the show who are selling things that we don't agree with and just be straight up with them on the show. Like if you pick me, pitch me it. Yeah, if you can hold your own on the show, good for you. You know, we're not going to be nice to you if we don't like you.

If we do like you, we'll be nice to you. And I mean, I don't know. I got a, I got a, yeah. I mean, obviously people are using it, I don't know, I gotta, I gotta, yeah. I mean, obviously people are using it. I don't understand, you know, like for me, that's a tough sell, but at the same time, it's like, like I'm not mad at the guy, like his intent is pure, like Adam Sain.

And you know, there's, I don't necessarily agree like you're saying with like all the points he's making, but at the same time, like I appreciate where he's coming from. He sold hundreds of thousands of units of this already which is I mean that doesn't say a whole lot. Remember the thigh master and the shake weight sold you know hundreds of millions of dollars and you know he's a good sport too because I poke at him a lot in this interview. I'm kind of make fun of him a little bit and he's a good sport about it so.

Yep. It'll be interesting. poke at them a lot in this interview. Kind of make fun of them a little bit and he's a good sport about it. So, yep. It'll be interesting. We'd like to know what you think about this episode. So, you know, enjoy. So, his name is Brandon Harris. The product is Jawsercise. J-A-W-Z-R-S-I-Z-E. And not to confuse it with Jawsercise,

which I think is funny. Yeah. The website is jazzersize.com. And also, I'd like to say, look, February, we have a new promotion. We've revamped and redone Maps Performance. Are we going to do green 50 or Maps Green there, Doug? Yeah, I just wanted that. So you had it up there.

Sorry, Sal, I just read that. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no had it up there. Sorry, Sal, they wrote you up. So I just read that and I've got the marketing team that's gonna text me as we speak on what the code is. Yeah, so all month long, so we redid maps performance. Now, mass performance is our more unconventional training program. So if you're bored with your traditional workouts and you like to perform, I mean, if you're somebody that likes to perform like a perform. I mean, if you're somebody that likes to perform

like a well-rounded athlete, strength, stamina, power, stability, then Maths Performance is the program for you. It is not a bodybuilding program, but it will develop an aesthetic athletic type body. So there's a lot of core work in this. There's a lot of rotational movements in this. There's a new additions actually added in the. There's a lot of rotational movements in this. And there's new additions actually added

in the revised version, so look out for that. And there's a special focus on mobility and movement. So even our bodybuilder clients, we'll have them do mass performance and then go do the bodybuilding routines and they'll get better results because now their mobility and the range of motion is better. But because we're revamping mass performance

and redoing the whole program, so it looks awesome. It's 50% off all month long. So the promotion is half off for the month of February for Maps performance. All you got to do is go to MapsFitnessProducts.com and use the code green50, GRE and 50 no space for 50% off. And we have our other Maps programs on there as well. We have the BodyBubuilder focus ones and the strong man focus ones and then our bundles all those can be found at maps fitness products Dotcom and that's it. So here we go. We interview Brandon Harris the CEO of jaws or size Brandon you you are unfamiliar with mine pump. I am okay So I think this is a good time for us to kind of,

we gotta come clean a little bit. And introduce ourselves, tell you kind of what we do and what's made mine pump grow to the size that it is right now. We've been in the fitness space for, I mean, between 16 to 20 styles 20 years because he's the oldest. Yeah, we got all that hair.

Right, and then Justin and I, 16 and 17 years. So we've been doing this for quite some time. And we all got connected about about five years ago and started talking. And one of the things that we saw was just a lot of bullshit in the fitness space. And we just, the first time we met, we got into room and we just start firing back and forth. All the problems, all the things that we saw wrong with the industry and Doug pipes it and he goes, man, we should really put this on a podcast.

And at that time, we all had different careers in doing different things and we thought, oh, okay, so it really was like a labor, a laborer had a love as a Doug says. I like that. Labor of love. Labor of love. And we just got on here.

We weren't really trying to make this massive business or anything. We just started speaking our mind on the podcast and people were drawn to it because I think of the authenticity of it. And so we get a ton of people on a regular basis that email, want to come on the show. And one of the things that we're really big on is not just interviewing people that align perfect with us or are, you know, presenting the same message. And yours came across. And originally, we'd be like, oh, no, it's not something that we would promote or put on the show. And we thought, you know what, that's, that's the lame of us to do that. Let's invite this guy on the show. Let's talk about his product, his business, his story, and do a pure, authentic, mind-pump fashion interview with you, which is we don't know a lot

about you. We know a little bit about the business, what we researched in the last week, but I'm really curious to how this came about and what you were doing before and what led you to this. Well, sounds good. Thank you guys very much for having me. I'm originally from Fairmax, Alaska. I spent about 28 years up there. I was big into wrestling. You know, I came out of high school.

I broke my ankle in the state finals, my senior year. My scholarship went out the door and then after that I got into construction and then I found out that my wrestling background was good and mixed martial arts and I became very strong in the cage in Alaska and throughout the West Coast. I spent quite a few years in the cage fighting industry. And that's kind of where the original idea of the jaws or size came into effect because I was looking for a way to strengthen my bite to get a better bite on my mouth.

Holy cow, what kind of MMA is this? You bite the people? Well, no, it's more about just taking a punch, right? So when you're up a punch, you know, you wanna have a good static clinch on your mouthpiece, right? So the stronger the muscle is affiliated with the bite, presumably the better bite, stronger face, you know, the better you could take a punch essentially.

Mm-hmm. So you think in bigger mouthpiece, better? Well, not necessarily bigger mouthpiece, but you know, the masseter, the muscle is affiliated with holding your jaw in place because that's the big problem. When you hit in the button, the spot, that 45 right there in the jaw, it's just a little bit, the TMJ, whatever happens up there, that's how people get knocked out. I've heard that it has to do with the neck actually rotating and spinning the brain actually. Well, you know, it's a combination of everything.

You know, the TMJ, the jaw being jolted back into the brain, to the temporalislobe and all that. And more or less the jaw's resized itself. The bite is affiliated with the neck, right? So that's one thing that is very surprising and that I noticed right out the gate was way to sec I'm noticing like a strengthening in my neck that's like unmatched and there's really no other way You know besides like the basic stuff they have for neck exercises

There's not too many essential ways to strengthen any of this area. So you're thinking hey, I'm doing MMA I wish there was something I could chew on to make my face stronger. That's it, exactly. Really? Exactly. I got a big chunk of nylon that I used to mount, you know, just chomp on, you know, eight weeks prior to about and there was something about. It's terrifying. Did you ever show you're a competitors?

You know, it was kind of... No, not a single one that you put in there. No, no, no, not like that. But it definitely was something about it, really put me in the state of mind that it was like time for action. I can't really explain it. Like I said, I do have samples, everybody's good. But you're selling this to,

because I'm gonna be honest, I looked at, I watched the commercial first time, I was like, wow, what the fuck? And you're not selling this to MMA fighters, you're selling this to everybody. Well, you know, that's it exactly. Everybody has a mouth essentially, right? Well, nobody trains it, you know, that's it exactly. Everybody has a mouth essentially, right? Well, nobody trains it, you know, everybody thinks,

well, we should. Oh my God, I think everybody talks a lot. Well, we talk, we talk, we talk, but that's like saying, I work out so I walk, you know, I mean, you gotta put resistance against these muscles, the masters, pound for pound strongest muscle in the human body. The human diet is getting softer, and softer as evolution goes on, and you know, the tools,, the human diet is getting softer and softer as evolution goes on.

The tools, we process our diet, we process our food, we tenderize our meats, we cut up, we've taken the use of the canines which are designed to bite, rip, and tear out of our daily lifestyle almost completely. We cook food though, for a long time. Well, you cook it, but now it's about how tender is your chicken, how tender is the steak, and then it's about you cut it up into chunks, right? Well, how long have tools been around? You know, knives and forks, maybe a few hundred years.

Well, how long have you been eating, you know, a million years, a billion years? I don't know, somewhere in the world. Yeah, well, what happens when you chew with a lot of resistance, but then you don't swallow food? We'll see that. that's the point too, is it's not necessarily chewing, this is working the biting motion, right? So this is the teeth, the teeth bite,

and you're telling your body you're eating, but you're taking zero calories. So I mean, it's not really... Well, here's what I'm interested in knowing, because I'll tell you something right now, the most, by far, the highest selling piece of fitness equipment of all time, do you know what it is? The one piece of equipment, fitness equipment, I had a sold more than any other stuff that

was doing the notion for it. See his legs? Do you know what that is? Oh, time master. Time master. Time master sold more in dollars than dumbbells, barbells, machines, and you know, do you think the Thighmasher's gonna be his equipment? I mean, I think it's garbage.

It's high. I've never used it, but I mean, it's a hands-free device that you can maybe sell it to a desk for people who work all the garbage. It's a waste. It's kind of like the shake-way. Yeah, but so here's my question for you. How many of these have you sold?

Well, be honest. Last year, our second year in business, we had 130,000. Fuck. Wait, who was it? 130,000 units to 100 countries. Are you kidding me? 100% made in the USA. No way. Bro, I'm not. Hold on. You got to be a whole less than this salesman. What's your average? What is your average? Like 40 bucks? I think. It's $40 for one.

Single. Yeah. And you're counting total individual units or the pack the three pack or whatever I'm talking Individual fuck me 130,000 I'm gonna do the math here second you're just a million dollars in fucking Should we ball? Are you shit me right now? And you know you before we got on air? You guys laugh into the big right? Right that's right. That's right. That's right fucking exactly. That's how I would feel too I'm not kidding. And you know, before we got on air, these guys laughing to the big. Right, hey, you're talking to the CEO.

Right, that's right. That's right. That's right, fucking exactly. That's how I would feel too. So before we got on air, you mentioned that you were a construction worker before this. But like I've done it all,

jack of all trades, carpenter, heavy equipment operator. I used to work on the North Slow Prudube Alaska 10 weeks at a time, 97 below 24 hours of darkness. I mean, I've been through it. I've been on the North Slow, Prudube Alaska, 10 weeks at a time, 97 below, 24 hours of darkness. I mean, I've been through it. I've been on the sales floor.

I've sold cars. I've, you know, I've tried a little bit of it. So, at what point did you know you had a home run? Well, it was, yeah, I mean, because you're, okay, on it, so 10 years I've been trying to design some kind of device, right? Oh, shit. So, this has been in the work for a long time.

Well, it's been in the back of my mind for a long time. I've had this homemade device, you know, everybody thought I was freaking nuts. And then six years ago, actually. Do people still think your nuts are these? No. Of course, bro. Of course. I mean, people are starting to get a little more,

you're like $5 million in crazy. Crazy, exactly. Okay. Okay. Hey, so six years ago, this actually last week, Martin Luther King Day, I leaving work in Oahu, I crashed my motorcycle, my ZX10, I just bought three days prior,

I hadn't even bought a helmet yet. Right outside work, 40, 50 miles an hour in the rain, I spent some time in an induced coma from a traumatic brain injury. Oh, sure. Highest level. Came two, a couple weeks into it. I started, you know, coming back to life and, you know, what's my middle name?

What year is it? I mean, I'm just, my vision's 50% gone. I just moved into a new place. I live all alone in a wall who like I have, well, I have roommate, of course, but I have like no family. Very minimal, very minimal friends. I just moved out there less than a year ago. It was, there was no time to pump the brakes.

But I couldn't sit in the hospital. I had no insurance. I know like, it was, you know, putting all my money into the motorcycle, the new place. Like I basically had to get back on my feet immediately, back on to my moat bed, because my, the X10 was crashed and right back to work. And it was something about that accident.

And somewhere along the line, it just clicked to me that this device does something more than just essentially make it better for taking a punch. I just was getting the blood flow to my face, the blood flow to my brain, the temporalis low. The dollars in your wallet. Yeah, this is when I had nothing. This one was like, oh shit, I gotta figure out something. So you're trying to think of like applications for your everyday average person.

Now I was a supply to them. Exactly, and then it was like, okay, start the patent search, okay, worldwide patent search. Give me a binder of the 50 things that are any real relative to, you know, are my idea. I kind of pick them apart and that's okay. So was there anything? That's an expensive process, by the way.

Not even close. It was expensive process throughout the whole thing, but the first, the patent search was like 500 bucks or something, like that, 5, 800 bucks can't remember exactly. And there was, and there was a bunch of, you know, I mean, I've only met one one that always sticks out in my mind was there's this path and on, like these air pump bags that get in place

inside your cheeks somewhere, like around your jawline, and you actually pump the air up into them. And it looks like Adam has doing that right now. That's all natural. Spring load is my natural fat cheeks. I didn't get the work for these. He's got the squirrel cheeks. He didn't even have the work for doing that right now. That's all natural spring. It's my natural fat cheeks. He's got those squirrel cheeks. He didn't even have to work for these puppies right here. He's stuck away from the way he's right here. Yeah, now that.

Well, I mean, if you, if you, you know, are you familiar with the shake weight? Yes, I mean, one of your competitors. Trust me. Right. They don't, they don't do the same thing. No, I get a plenty of out of it. But if you think about it, there's a little bit of competition. It's like hand one's a hand motion one's a mouth motion Yeah, they're anything similar anyway Oh, that's no that would be a good combo though that oh shit

I can't tell you how many times you people have reached out to just like oh please do a video working in both and I'm like Well the the shake weight sold what was it? I saw look at it 40 million dollars or something sane like that I'm like, oh, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, I've never seen anybody target the face. And if you can sell people on the fact that they're gonna change their face, which you're doing with your before and afters, which you see like these apps like FaceToon and all these things, people are really interested in. I want a chisel jawline. Yeah, I'm gonna chew on this.

So that, that starts sparking the ideas, right? From there, you think? Exactly, I mean, just look at it. You got before and afters here? Well, look at some of the stuff that I dealt with during my injuries, you know, looking at your jaw. afters here. Well look at some of the stuff that I dealt with during my injuries. You know, look here. You break your jaw.

Come on man. You're maybe duck lips in the second one. Look at this one. Yeah, come on. Look at this. Yeah, my jaw was broke previously. No, I don't make me feel bad. Yeah.

Put that away. I don't care. Yeah, you make me feel terrible now for making money. That's horrible man. That's not a fun experience. Oh, that sucks man. So, okay, so you figure out that there's basically no competitors. Nobody has really tried to do this.

First the market. Yeah, you're first a market. Now, do you hit it right out the park with the first one that you created? Or do you have to go back and forth and try different pieces? And like, you know, honestly, I went over for years, the last few years, you know, I'd say from six years ago to three years ago, we're trying to design a device that we could manufacture that was safe, that was last, you know, we had spring loaded stuff, we had metal parts, we had too many components, too many sizes, and then it was February, three years ago, actually,

yeah, this month, or next month, February. Tell me that's not certain, Dippa, that's three years you're here. Yeah, yeah, no, and that's what I have a- The joggods. A friend came over, you know, I always had meetings with people all along the way over this past, is like, how can we design something? I take everybody's brain, anybody I knew, and a gentleman named Ryan out of Maui came over and we took one of the devices I had and he's like, he grabbed it, he cut

it into a corner and he's like, here, try that. And it was like, it was just the perfect size, right? And then I figured, well, how can I get some boiling bite material in here? So then I take it down to the jewelry shop, you know, I grind it out. I go buy mouthpieces from sports authority before they were gone out there. I pull out the EVA, the polyurethane molding stuff, you know, boil them out. I glue it in. This is three years ago. Now, how long did it take you when you launched it before shit started? Was it one of those crazy videos that went viral?

Is that what did it? Because I remember watching it a while ago and I'm like, what the, what the, what the, what the, right. It was, what did they do? I mean, you gotta admit, it looks pre-ridiculous. Now I'll get it 100%. Man, I had it, I get it 100%. And it's like a really, is that what took off? Is that what happened? It was at the thing, people pay attention.

She's like, wow, this is crazy. It kind of was the plan a little bit. Like, let's make a serious, kind of funny. Something, it's gonna go viral. And that's essentially what we did with a few videos and... So it did it right away like, oh shit, sales are coming in.

It was a slow steady, you know, we, July 16, we did a Kickstarter. We got, we were shooting for 10,000, we got 16,000 fully funded. Fuck! Oh! What was the pitch on that? It was just, you know, I gave my background a little bit

about my story and gave a bunch of packages and we launched it on Kickstarter. So let's talk about the heat that you get from people in our space, like I guarantee you get a lot of heat. Oh, for left and right. Left and right. What are people telling you? Is it bothering you?

It's getting better these days, but honestly, there was a point there where it was like really wearing on me You know, it's like my my life dream Chasing the world I'm here for my customers You make me feel bad again. No, no, it's okay. It's okay Don't feel bad. I very I don't feel bad 5 million he's got a goal real bad fuck guy with this fucking brand on it. He's got a necklace with his brand. He's doing just fine. He's killing it.

Yeah, this guy's on him. Yeah, shit. I don't feel bad. Yeah, what? When you go through the shit and you come out on top. What's next, are you gonna be like an eyebrow? Because you know what? I never work this out right here and I'm wondering if I build that.

No, let's fuck it up. Let's talk about the scaling of the business. Because it's, it's like a butt plug. It's one thing to have an idea. It's one thing to have an idea. It's one thing to have a great idea and then to go through what you have to get it off on the ground. Even like your imagery is good,

the videos that you've put out there, I mean, at what point did you start to add people to your team? Are you doing this all by yourself? Has this been all your vision? Nobody else has helped. I mean, you know, it's, uh, honestly, I've had people come and go throughout the whole process

over the last 10 years. This was my, my vision the whole time. I brought on people over the last two years. My girlfriend's been involved since the beginning, you know, three years ago, she's a, she's a drool redesign. Is she using it too? She's using it. She broke her jaw. Oh, wow. She's two from a bike school, a bike school accident. So her face is all up. Was all up-sided.

Sorry, baby. The job is just having a, has gotten a lot better, but that has helped her jaw tremendously. You know, then I reach back out to like my best buddies from elementary, middle school. I bring back on a Brandon Brod out of Florida. I put them on as my COO. How many people on your team right now? Well, we have directly on the team.

There's maybe five of us, five plus. Where's your base, the home base at? Headquarters is Maui Hawaii. Oh, nice. And you can't get wrong with that We're actually opening up an additional manufacturer down Orange County So that's when next stop today and flying down that way We have a new product launching

Next month you do weeks that was a new dross Or so, okay, it's not a different part of the face or something No, no, no, it's no. It's just a different range of motion, a different application. One of our issues has been this one you have to boil them all, right? So people who use amount of pieces and stuff like that, they get it, but the rest of the people, it's kind of tricky for them, you know? So to get that message across, so long story short,

the 2.0 Cummins market is non-boil. It's kind of a custom universal fit with two sizes to where you can, it's the introductory. You rip it out of the package and you go right to action and see that, I can feel the muscles on my face burning. I can feel, you can just feel it. I mean, you feel the blood flow start pumping.

And then if you max out, you get into like 200 reps, like you literally feel like you're front to low, be your temporal, it's like getting sore. It's like doing biceps, you're doing a workout, anywhere else in your body, but now you're strengthening your head. Your brain. How much have you been able to reduce the cost of manufacturing?

I would imagine when you first started, you probably had to pay top dollar because you probably didn't buy 10,000 right out the gate or whatever. So how much have you been able to create a bigger margin? You know, it's, uh, I made about about 200% I'd say, but you know, what one of the things is we kept it made in the USA. We get food rates, silicone, it's highest quality top notch.

There's no chorus cut on that side of things. So it's not as quite as profitable as everyone would think. Like, no, this little piece of, I mean, it can't be, nothing. Did you go back and forth on that? Did you consider actually going to China or doing something where you would probably be able to make three, four times?

I heard they have kids over there working real hard. Hey, honestly, I never, I really am all about making America great again. Like I personally, first thing, let's not my big enough politics, you don't even think that's what I mean. And I follow no politics, all I'm thinking. So you're not, you're not coming here right now.

Yeah, I'm just telling you, I'm not a trip reference man. Not at all. I just wanna make America a tagline. I know, I was thinking as I said that, I was like, I don't think you should say that. I think I just said that. It's a little political slip. It's I don't think you should say that. I think I just said that. A little political slip.

It's a safe place for you to say that. But listen, it's not at all. I love putting money towards the US Postal Service, towards the manufacturing and Tennessee or shipping of fulfillments out of Alabama. There's, I mean, it's sub-conjjected out, but there's 50 people on that crew. There's, I don't even know how many people work for the manufacturers, but there's maybe 160, maybe 20 even dedicated towards the joss or size side of things.

And it's, so I've, what's been the best marketing, was it from the videos, is it from YouTube? Have you been on certain platforms that have sold the most? I'd say one of the things that really kicked us off was about, what have it been? Not this Christmas Q4, but the previous Q4, I landed a Google.com, I was in a, I'm having a brain fart right now.

What was it? It was a... Squeezer draw. Yeah. You're so good. Just let it out. Just let it out. Yeah.

Either way, it was a program with Google that you're going to add words for you and it was kind of hard for me to get in. They reached out to us. They were kind of feeling it. They're like, I don't really think there's a market for this. And I'm like, this is a new market. You got to believe me.

Think of Mayweather, think of Jordan, everybody's chewing gum. Think of all these athletes. Like this is such an overlooked motion. And just the more I pitched them on it, like this actually does make sense. So long story short, we went from, you know, Q3, what has it been, 17, I pitched, I pitched Shark Tank, I was trying to get on them.

We got like, I had that half quarter million on the street. Was that good on the street on there? You know, I don't even want to talk about it. It was, No, that's so didn't go good. It went, it went, it went, and then it fell on his face because of some other issues

we're dealing with. Actually, it's a trademark issue I'm dealing with. I went through the USPTO, I did the whole process on a trademark and low and behold, a company called Jazz or Size with their female dance class. They're trying to say that. They're trying to say that you get their name.

They're trying to say that Jazz or Size is I'm trying to infringe on their market or something like that. Oh my God. So not all I saw in this video. So, no, it's not necessary. Hey, all those jazzy ladies. You don't want to fall for the jazzy side. Let me tell you, that's a crazy team. Well, bro, I'm telling you.

That's a gang of jazzy. They're actually out of California, and two summer down around LA, but long story short, they, it's not necessarily against us, it's against the patent board for giving us or the trademark board, excuse me for it. Oh, because you did everything you're supposed

to solve your fault. To the Pt, bro. I mean, I didn't miss anything. I went through every step. I filed it. I got it. I took it to market. Or,

and it's just, I don't know, that's just a whole another can of worms that I don't really want to get into right now. I think we're getting close to some kind of resolution, but it's been going on for maybe a year and a half now. But you did air the episode? The short tape. The short tape.

Right, I don't even know how much I'm allowed to talk about this part of things. Oh, I got this part right. Oh, I see. But no, before I even got to them to do the filming, the shooting, the show, for some reason it was completely kibosh, and they wouldn't tell me. And I was just like, I put they wouldn't tell me and I was

like I put one and two together and I thought hey someone at this show is probably friends with somebody at this show. Alongside the way I don't even know. Hey let's just say this it fell through it never was put in place and honestly I'm glad because that $250,000 that I pitched them on that I had made I tried it for the show two years and roots you by the way, was that next quarter, Q4, we did 1.2 million for that Christmas. So we went from an evaluation of like nothing,

you know, or fairly good, for right out the gate to like, wait a sec, okay, now we're like four, five times that. And then now- What's the craziest thing you bought with your money? Honestly, I'd re-invest everything back into the company. Really? You know, the jewelry looks like- Smart, yeah, like that. What's the craziest thing you bought with your money? Honestly, I'd reinvest everything back into the company. Really? You know, the jewelry looks like smart. Yeah, like that. Like, my, again, my girlfriend makes top notch. Oh, so she made that for it makes this. She made it. Yeah, it's not, yeah, that makes

it. Not the speak for you. She guy like, oh, you didn't buy like a nice car or something like that. The Jaws or size car. I did buy a Jawserc truck. Oh, that was like a bummer or what? I do it. No, it's a lifted up Toyota Tundra on 292 Lexus Edition. Oh, okay. Snap.

Okay. Okay. Okay, snap. It's clean. And I do have a Harley, Jawsercice Harley, that saves me gas mileage and all that. I like it. It's coming out, it's coming out. But more than that, it's all new tooling, expanding our tooling, paying off all debt.

I mean, we're very proud to say that the last day of last year, I sent it off seven, eight checks and paid off all the company debt and we came into 2019 with 60,000 units that are fulfillment plant. And that's awesome, man. And days after that, they were all completely packaged up. Have you gotten any pushback from dentists or other people that are talking about, this might actually perpetuate TMJ

and further the problems of that and acid reflux. You know, that's, that's the reflux. So I can't, I can't make any kind of medical claims because we're not medically proven. We don't make medical claims, but personally firsthand, like this has helped my TMJ. It's helped align my jaw. It's dentists that I go talk to. I'd say nine out of 10 of them are like, oh, this is a goat, this is a goat.

Nine out of 10, it's like the same ones that approve the gum. Yeah, it's four out of five, you know. That's what I'm trying to do. What's the one guy? Yeah, fuck you, asshole. I don't know, you know what I mean? He hates winners.

I've tried to think, can I push that in my campaigns and I think, but I'm like, hmm, yeah, I don't know. Just to find that. Salty Dennis. Yeah. Well, it's because it's this guy. Well, because it's an old way of thinking. They're like, you know, the thing when people have TMJ issues and stuff these days, they

say go to a soft diet and this and that when, you know, I don't know if that's the answer or not the answer, but, you know, if your back hurts, hurts hurting, they say, go get a back surgery and stop working out when the reality is isn't stretching and working out your back. Not a bad, not a bad sales pitch, you just didn't there, buddy. What about the acid refurts in your adjustinus? Because you know, he's gassy. And when you, if you are chewing like that, you are sending a signal to the, to the digest,

yeah, to say, hey, we're gonna be chewing food. And it's like, where's the food? Hey, think about this, the fact that, you know, hunters and gathers is a chew for eight, nine hours a day for a minimal amount of calories. Now, the sudden, the future is a two for 29, 30 minutes a day, an average of American, for a mass amount of calories with minimal massification.

So, you gotta, you know, or even, even all the way down the line to smoothies, to juicing like, don't get me wrong. I love smoothies every morning. I pack a nutrients full of kale, ramochard, ginger, turmeric. I mean, I got 12 ingredients. You just chew the fuck out of it now though.

You don't even smell it. Well, as I'm blending it, I'm mashing the jaws or sides, right? 102 in a rep, you know, 30 minute of blending. And my, you know, essentially I'm triggering. I'm telling my body, I'm producing saliva. You know, that's, uh, maybe that's the reason there's such an issue with acid in digestion, acid reflux and dry mouth because people aren't nasticating enough, you know, maybe that's a problem with metabolism as people.

Maybe that's a problem with food, with people overeating because the diet is so soft, it's like, um, you're not satisfied in the brain before the stomach's like, oh my gosh, I'm stuffed. You know, you, that's an interesting theory. Something to chew on. Yeah. You know, all fixations, people are so considerate, people are chewing their nails, people are, you know,

they're clinking their teeth, you know, they're sorting the muscle fibers in their jaw because they're always just like this guy's a closer. I know. That's why he's 5 million. Oh, it just, it makes, it, it's so simple. It hurts. It makes nothing but sense, but it's, it's something new to the market.

And it looks freaking crazy. And I mean, I get it. And I didn't, I didn't really get it at the beginning that it looks crazy. Have you seen anybody in public doing like a James? Yeah, like a public, is this a, is this a thing? Well, I use it, I mean, yeah, in the Maui I've seen it in the gym,

I've seen it in Florida in the gym, I've seen it in traffic, I've seen people bike buying and I'm using it. It's a, What's the heaviest resistance one? It's how many pounds? But I got a unreleased one that people who are really going on and I make them sign a release,

it's a hundred pounds. That's a sign that we should have done so like even get it to move right. So we can take like as much as a skateboard wheel. No, it's just like a 70's. It's not moving. DeRometer, I mean, a 72 DeRometer or Silicon. So I wish I had a sample to show you, but it's pretty major. Yeah.

So has this, has it been a consistent month over month growth for you or have you hit your first peak or I mean first Valley in this business yet or have you just been fucking rocking and rolling since you started it was Consisting growth for the first I mean since Kickstarter August 16th I fired up the store right after Kickstarter out quit and then moved into Amazon Consisting growth for the whole time, you know the last The last maybe six months. We've been Diling so much back on the pushing because it's like before it was like every extra dollar we had was either getting more units

More packaging and if we had extra then it was going towards ad spend, you know? Google ads, Facebook, Instagram, you know, just the basic one of the melee, commerce type promoting. You really went all out on the packaging part of it. That was one of the things that I was surprised by. Like I saw, I mean, it comes in this really cool box and you get this great image on it. I mean, that probably cost you quite a bit of money

to do that. You didn't cut any corners on it, you know, we started with a clamshell, you know, out of just a basic little clamshell with a nice little prints off inside it, and then we moved into the nice foam insertor case with the magnetic boxes, and we've been slowly down around trying to get our package dialed in exactly, but I mean, I really do like our packages these days and so do the customers. So what's in store for Q1? Like Woody, I mean, heard you say that you got another one.

You have this, the new ones coming out that are pretty much plug and go for somebody. Two point, I was just so legit. So I guess January, two years ago, we did the big release, because that was when I got our first order of 3000 units. January, two years ago, we did the big release because that was when I got our first order of 3000 units. I got a chip to LA for the LA Fit Expo.

If you guys are familiar with that, but it just happened, right? We just, we just, we just, I'm just happened. We weren't, we weren't there this year either, but we, we shipped all our units there. We, me and my buddies met down there. We set up our booth. It was a boiling bite fitting process, it looked crazy. We boiled and fit 300 people in the time of the show.

I think it was two days. I found a mistake it might have been three days show, but really what it's been over these last two plus years is it's a hassle to go put on events because the boil to put custom fits somebody to get them to try the product is just it's just a headache. Yeah, you're killing it online. What the fuck?

Who cares about these shows anyway? We'll see then back then that was before we went online. That's when I'm out on the road. I'm hammering. I'm hammering. And then one of my mentors says, you know what, bro, you gotta just get back to the island and just focus nothing on the online industry and then get back on the road.

What are you learning about that space? I mean, that's been an interesting transition even for us. We were in brick and mortar most of our careers and that was something that we all saw, we had in common was, hey, we need to get into the virtual world, get into that. And none of us were big,

Myspace, Facebook, Twitter, Instagram guys. I was big on Myspace. I was big on Myspace. Yeah, that's it. Yeah, look me up. Yeah, so that's the thing. We were also venturing into a new world for us. And we've learned a lot on the way.

What have you learned in that space? It's definitely a learning curve. You know, I'm 35 years old. I'm just about the time and school when computers were starting to happen. And I really never paid attention in school too much. You know, I just got by just to get enough. Again, I was a strong wrestler. So I always had everybody had my back as far as the schooling part of it went, but just

the learning curve, you know, does that mean people were doing your homework? Because without his. I was a good wrestler. He's like, I was a good wrestler. So most of the kids did my homework. It was a team. It was a team effort. It's better that way.

But it's definitely, fortunately, or unfortunately, it's definitely the way of the future. So maybe it's the right time for me to become the perfect time for this type of product to be coming to market for us to scale up the way we did. Brick and Mortar, I grew up running and working in a pet store. My family had a pet score for 20 years.

And I worked the brick and mortar, and I really do feel bad seeing like Marlman Pops businesses go under, but it's again, it's like, you have to change with the time. So if you have a business and you think that okay, it's working great this week, it's gonna work great for the next 52 weeks.

Every week, you have to essentially be looking at the market, be looking at your approach, be looking at your approach, be working at your pitch. So I feel bad at one point, but I also feel bad. Don't feel bad because it's like if you don't continue to grow, like you're not giving your consumer basis what they deserve. Dude, a pet store? It makes sense now.

Horsepits? You've seen the same? Inspiration, now. Horse pets? You've seen this? Inspiration, man. I see how it all goes full circle. It's a matter of orange, just the one time. I do. Looking back at everything that you've done so far, any regrets or if you could go back and tell yourself,

hey, Brandon, probably don't do this or skip that or there are things in the business that you, where would you would consider were mistakes? I mean, for the most part, it sounds like you hit this motherfucker out the park, but is there anything that you think you did wrong? You know, I've always just been just super on it. Like when I see something, when it's like something,

it's got to happen for the business. I just can't stop until it's done. So I wish that I could have been a little more, because here's the thing, I've got this great green idea, like, why isn't this out here? It's like, in the back of my mind, it's like, well, I'm thinking about this so as someone else in the world, and so as somebody else, like, how am I going to be first to market? How I'm going to stay ahead of the game, how I'm going to keep my consumer in our corner.

And maybe if I would have had a little more patience and looked for more advice and more designs and found better pricing, you know, maybe if I would have had a little more patience and looked for more advice and more designs and found better pricing, you know, I don't know. It's right. It's a shooting. I mean, that's it. Right, shooting and... Good after it. Exactly.

And, you know, I honestly, we've been super successful. So I can't, I mean, maybe I would wish I wouldn't have been so hard on some people that were along the journey with me because they didn't quite see my vision as strongly as I did, maybe I wish I wouldn't have been so hard on some people that were along the journey with me because they didn't quite see My vision is as strongly as I did I guess you know, I bring people in I'm to to to to to help up be a part of this dream and To have the opportunity to have them on the team. I would be honest like I kind of got a short fuse. It's like let's make this happen and if you see What I see, you're gonna give it your all. And I'm gonna treat you the same way.

And I'm gonna pay you and more than what you deserve. It's been a learning curve as far as figuring out how to operate at this level from being like a salesman or construction worker at such a small salary with a boss, with many bosses. And now I'm just like, I kind of have to be a boss of a few people. And again, they're all my friends and family because I'm big. They got to use the product. Oh, that do.

Yeah. I mean, that's a, that's a good mandatory. Manitoid, but every time we bring some on the team and say, like, what's your address? Your order's coming your way He's your one-of-a-fit process like you have to understand exactly what we're on to well You're a good passionate guy man. You're a good sport. You know come on the show, you know We were gonna hammer you a little bit, but fucking been great good story. Hey, thank you guys. Thank you so much

Yeah, no problem. Or did you bring us stuff that you want? I've got samples samples bust these fuckers out. Let's do some videos. Yeah, let's see this stuff. I want to see what you got here. We can, we can fucking wait for a second. Yeah, it all kinds of gear there too. You got sweaters. That's right.

I mean, you had a whole, oh damn, you got a whole treasure trove of things over there. These boxes, too. Let me see this box. Yeah, see the packaging is just legit, man. Let's see what you got. I mean, this one has a little bit of slobber on it, but this is cool. Pre-chew. Pre-chew. He's like, you want to get warmed up for

you. Yeah, I did test it. Definitely want the purple one. Oh, this comes with a little case even, huh? Oh, I want to, I want to chew on one of those me. Yeah, okay No The design in that's a that's a mouthful this the design in this dude is Is fucking legit right here you you had to have done this multiple times before you got all this right? This is a bled on this. It definitely not. Just went too hard. How it's too hard too fast? You're gonna have some like instructional videos I hope, right?

And there is. There's instructional videos in it's. And that's actually a thing is it's just like when you have a floss for a while and you floss your gum start bleeding. It's just just stimulating your gums. You're getting blood folks there to wear areas that you know if, if you don't floss, it doesn't go there. Do you spend a lot on, I mean, that's not aware of this. Facebook ads?

Do you do a lot of, do you spend a lot of money on Facebook ads? Last year we spent $1 million. Oh, wow. Oh, wow. So it's definitely, like again, like I said, it's every dollar we have goes back into marketing, goes back into expanding our tooling, packaging,

legal stuff, obviously. Yeah, right on. How much has your life changed? Do you feel like, I mean, do people treat you the same way? Everyone hits you up to borrow money? Have you dealt with a lot of that shit? No, not necessarily. Everything's been pretty kosher.

Yeah, I do live out in the middle of the ocean on Maui. It's a small. Could be worse. Yeah. It's a great island. It's a great place to sit back and get a clear mind and focus on what you're trying to do. But at the same point, it's the island paper kicks in

because I need to be out promoting the product. And what can I do there? I can go to Whole Foods, I can go down to the other Whole Foods store, I can go to this beach, I can, everybody's seen me a hundred times, you know, I'm really looking to spend majority of my time all along California because it's really going on out here, especially bringing a product to markets like, where else you want to be Boom, that's right. All right. Yeah, this is cool. Cool, man. All right, man. Well, yeah again, you bit of good sport, bro Yeah, thank you guys And then you're heading off now you go Southern California to do what again. What are you doing down there? Uh, you manufacture right now? Well that and I have a

There's a couple fighters. I got a big guy out of Germany a Yerko He's he's been along the crew for a while and Jay Silva's out of LA. He's fighting at the form coming up. So I'm going out for some promoting, some handshakes, some shoots, Thursday were shooting. Oh shit, you get a fighter to promote this

and they get, and they get, and they get a fighter with a wrap with a good chin. Yeah, exactly. No, I have, I've have plenty of fighters on the team, DeList, all the way, all the way up to the list. And it's really, we're really looking for the big A-lister to jump on board here in the next 16 and 90 days once this new product's ready to come.

Because is there a strategy to that? Have you thought about what will we pay like a Randy Couture type of name to promote our product? Like do you let them in on the profits? Did you, would you pay them like a flat? Have you thought about this? Yeah, we've tried multiple, multiple things. You know, there's contracts, there's flats,

there's, let me a few videos. Honestly, we haven't landed the home run. You know, it's all really, it's been me posting, 1000 posts on Instagram that goes over to Facebook that goes into Twitter and then our ad spending all that. We haven't really given anybody a serious reason to take us to serious, I guess, but the point is with this non-boiled, josser-sized events are going up. We're throwing parties. We're showing up at football games, we're showing up at even parties.

Now do you seem to have a really good attitude about all this? I mean, even with us kind of rousing you a little bit, do you care if this gets lumped into the category of shake, weight, and fucking thigh master? It's kind of laughed at 10 years later, or do you? I don't see it going that direction. I know, I can't say that I care too much with direction if it goes that direction, but what I really do want

to see this go into is the fact that humans are losing the strength in our bite, we're losing the size in our jaw. Millions of people have jaw, TMJ, just functions. You go to the dentist and the only thing they can say is, well, maybe we could break your jaw, wire shut, realign your TMJ, and then that's gonna fix it. Or maybe we'll shoot some bow talks in your cheeks

and kill the nerves and desensitize your muscles, or maybe you should go to a soft diet and lose the muscles in your face completely. So what I really wanna see is people come to grasp that humanity needs to strengthen the jaw. Every animal, every insect in the whole world depends on the strength of its bite. Humans decide to outsmart physiology and process, cook, cut, blend and watch their jaw strength just or their size of their jaw is just diminishing and it goes around the clock. I mean even

Sleep apnea, okay, so again, I'm not making any medical claims here, but 21 days into the extreme testing. I was doing 20,000 reps a day. I was thinking can this thing hurt somebody And if it's gonna hurt somebody, it's gonna be me. That's for sure. I was no stop on it. My girlfriend says Holy shit, Brad, and your sleep apnea is gone. They went from, I've had sleep apnea since I was 12, maybe even younger, like terrible. Like it was so bad girls couldn't even share a room with me. Because my girlfriend now is thinking about, you know, this is gonna work too good. Well, long story short, my sleep apnea is 110% gone.

So again, I've got a perfect tagline for you. Not making medical claims, but you know what my doctor says? Well, we have sleep apnea is caused by a weak lower jaw on air passage. More biting less sucking. Like, well, how do you strengthen a weak lower jaw? Would you put a sleep pat machine on it? Or is that just a Western medicine type of band-aid?

I don't want to go too far into any of this, but I really believe that people are going to finally, and people are already seeing that this is- You're gonna sell more. Yeah, man, I mean, this is a- I'll tell you why you're gonna sell more, because A, it works the face, so people are like, oh shit, I can train my face,

it's gonna make me look different. Right, they're already getting Botox, so it's mangling their face. Yeah, so it's catchy, it's different. It does look crazy, okay, and be straight up when I see it, I'm like, this is, so it's catchy. It's different. It does look crazy Okay, and be straight up when I see it like this is insane. It's ridiculous. It's ridiculous But here's the other thing you're you sell it very well like you do a good job of what you're talking about I don't know if I agree with you, but you do a fucking good job of selling it And so I think and you've already sold five million, you know dollars worth you probably gonna probably sell probably sell a lot more. That's my prediction. Yeah, yeah. No, I'm excited to

keep an eye on you, man. And to watch this, I remember the first time it popped up in my feed, and I actually really thought it was like a prank. I didn't think it was a real thing. And I've continued to see more and more ads pop up. And then the fact that you dropped into our, or your team dropped into our inbox of wanting to come on the show, I thought, oh, fuck it. This will be a fun conversation. And it has been, man, I think you are a great sport. I think you are a great salesman. I think you did a really good fucking job, dude,

for a guy who has got a construction and a head store background. I mean, everything from the packaging to your trademarking to your patents to every I mean the look of the the product I mean you've done a really fucking good job here. I'm blown away By that considering you what you say your background isn't that you don't really have a ton of people that are telling you what to do I mean, it's pretty smart man. Yeah, thank you very much. It's been it's been a great journey a huge learning process and I mean three years Just over a go. I was living in my car, you know, and now when I first moved to Mami it was

I was living in my car, you know, and now American Dream man. Yeah, and but again, we invest all back in the company. It's all about now. How can we get More research development behind it. How can we get more backing? We're very clear in prison with a, you know, a greedy terms of conditions, not medically proven, no medical claims. Like you just have to try the product of doesn't work for you. Cutting half rate full refund, even shipping. Like that's my personal guarantee to everybody who ever.

Oh, wow. No, he does. He has a 60 day money back. Oh, hi. As you return rate is it? It's not terrible. Wow. Wow. It's not even close to what the average is for an online store. Wow. There you go. All right, man. Thanks for coming on, bro. Good shit. Yeah, thank you. Thank you guys. Thank you for listening to Mind Pump.

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