Moonshots with Peter Diamandis - Solving The Mental Health Crisis with Technology w/ Jewel | EP #66
Episode Date: September 28, 2023In this episode, Peter and the renowned American singer-songwriter and actress, Jewel, discuss the topic of mental health, emphasizing its significance and the challenges associated with addressing it... on a large scale. They highlight the potential of technology to be a force for good, especially in the realm of mental health. 14:06 | From Homeless to Fame 30:10 | The Power of Mindful Presence 58:59 | A Mental Health Revolution Jewel is an American singer-songwriter and actress. With four Grammy nominations and over 30 million album sales by 2021, her debut album, "Pieces of You" (1995), is among the best-selling debut albums ever, achieving 12-times platinum status with hits like "Who Will Save Your Soul." She’s the co-founder of Innerworld, a social-virtual platform offering mental health resources through trained non-professionals using cognitive behavioral tools. Innerworld is a peer-based model serving as a valuable complement to traditional therapy and structures, enhancing the spectrum of mental health support. Try Innerworld (1-year Premium for free): https://www.inner.world/app/register/moonshots_pod _____________ I only endorse products and services I personally use. To see what they are, please support this podcast by checking out our sponsors: Get started with Fountain Life and become the CEO of your health: https://fountainlife.com/peter/ Use my code MOONSHOTS for 25% off your first month's supply of Seed's DS-01® Daily Synbiotic: seed.com/moonshots _____________ I send weekly emails with the latest insights and trends on today’s and tomorrow’s exponential technologies. Stay ahead of the curve, and sign up now: Tech Blog Get my new Longevity Practices book for free: https://www.diamandis.com/longevity My new book with Salim Ismail, Exponential Organizations 2.0: The New Playbook for 10x Growth and Impact, is now available on Amazon: https://bit.ly/3P3j54J _____________ Connect With Peter: Twitter Instagram Youtube Moonshots Learn more about your ad choices. Visit megaphone.fm/adchoices
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So I talk a lot about medicine, a lot about longevity, a lot about biotech and regrowing
organs and stem cells and so forth.
But the part that I don't talk about enough is mental health.
Scaling healing is very difficult.
It's why it's a difficult code to crack because what makes you have pain is different from
what makes me have pain.
What's going to help you is going to be a little different from me. You don't get to choose how life changes, you only get to choose
how it changes you. Inner World is a for-profit venture. It's a mental health intervention that
happens in virtual reality. Technology is upon us. It is. And so how do we use it for good? How do we
make it meaningful? It's worth it. it it isn't quick but it's really worthwhile
i love being a rock star it's a very fun job saving lives beats it 10 million fold it like
puts a huge smile on my face it's solvable this is a solvable problem
welcome to moonshots my guest here today is an extraordinary American singer, songwriter, and actress,
has sold over 30 million albums for Grammy nominations.
You know her as Jewel.
What you might not know is that she's an amazing entrepreneur.
You know, the journey she's had in her personal life from being, you know, homeless to success on the cover of magazines around the world is an inspiration for everybody.
You might not also know that her moonshot is to deal with the epidemic of mental health disorders.
She's built a number of companies.
One of them is Inner Dot World.
It's an extraordinary combination of VR and social networks
to help anyone struggling with mental health.
If that's you, if that's a member of your family or a friend,
please check out this episode.
You know, in the show notes is one free year
of her inner.world premium service.
You can check it out.
And as always, if you enjoy the conversations
we have here in Moonshots,
the extraordinary people I love in my life
I can bring to you, please subscribe.
It lets me know that you care about this and encourages me to go out there
and find incredible moonshot entrepreneurs and bring them to you.
All right, let's jump into this episode.
Hey, Jewel.
Well, hi.
So, last time I saw you was on a porch in Telluride.
We're a dear friend's home.
You were teaching us how to yodel, which was fun.
I'm not going to try it right now.
But then we started talking about your moonshot, the gift you're giving the world right now.
And I don't mean your music.
And I don't mean your incredible book, which I read, which I commend, never broken to everyone. It's
an amazing book. Actually, I've recommended it to, in particular, women who are searching for
their purpose in life, or anybody searching for their purpose. But it's the gift you're giving
the world in addressing mental health. And I want to get into that because it's one of the biggest unknown problems on the
planet. And it's something which we encounter it every day as we struggle with life or as we
meet people struggling with life. And I want you to tell people what you're doing and how they can get involved in that. But this is a show
on moonshots. And when I read your story and I hear it from you, I listen to it in your book,
your life's a moonshot. I mean, truly from one end to the other. I remember my dad grew up in a small village in Mytilene, an island in Greece,
and he's tending goats and picking olives and barely surviving. And to go from there to a
successful New York physician was like this arc of this career. And I remember thinking, that's like me going to Mars. And when I think about
what you've done, could you take a second and just for a moment, I want people to understand,
you know, they look at you and they say, oh my God, this amazing, successful artist with 30
million records and Grammy nominations and the multitude of awards, but you weren't born into it.
I mean, the arc of your career was insane.
If you were going to paint one extreme and the other, could you just take a second and
share that?
Like two little snippets?
I don't know.
I mean, it's like people don't,
unless they've read your biography
and they know your story,
which many people do.
I mean, they just know the success story.
But it wasn't always that way.
Talk about some of the low points.
Would you a moment?
Yeah, I think maybe to take people, uh, over a little arc quickly. Um,
I'm from Alaska. Uh, my mom left when I was eight, my dad and I became a duet.
Uh, I started bar singing with him when I was eight. So growing up singing for
pretty rough places in pretty rough places in Alaska. I was raised on a homestead.
It's a place with no electricity.
We didn't have grocery stores.
We only ate what we could kill or can.
That was my family's tradition.
My grandfather helped settle Alaska.
So when my mom left, that's sort of where my dad took us
because it was kind of the only place we could all figure out to go.
So I was raised with an outhouse, no running water, um, and singing in pretty rough places.
And I realized because my mom left and I was in a lot of pain, my dad started drinking.
He started becoming physically abusive.
And as I sang in these bars and watched people, I realized I had a lot in common with these
people.
I was in pain and I didn't know what to do with it. And that was what the pattern that I could
see with everybody there. Everybody was in pain and they were finding ways of dealing with it.
And so I got a front row seat to what now I would call the coping mechanisms. But back then I just
could see where ways people were trying to bury pain. And I remember writing down on my journal, nobody outruns pain. I saw people doing PCP or heroin or sex or volatile relationships. You
would see all that play out. And I sang in there for years. So you would see it didn't work.
So I made myself a promise that I wouldn't drink, I wouldn't do drugs, and I would try and
understand what I did with pain.
And why on earth wasn't anybody teaching me about it?
Why was anybody teaching anyone about it?
That really bothered me.
And so flash forward a couple years, I moved out at 15, and I knew that that's a very risky thing.
Like, you don't go from being in an abusive household to moving out and that movie ending well.
And I knew that statistically I should end up repeating
the cycle. And I wasn't moving out because I wanted to repeat a cycle. I was moving out to
do better for myself, but I didn't have any logical reason to assume I could do better than myself.
It might get me away from physical violence, which was a win, but a win for what if I couldn't do better? And so I just really started thinking about
nature versus nurture, you know, was the type of abuse that I suffered going to obscure me
from knowing my nature? Would I ever get to know my real nature if, you know, now what we call
trauma was obscuring that from me. My nurture was so bad.
And so I really started to look at the problem and try and look for patterns before I let myself
move out. And what for me, I found was I had just been learning in science class about genetic
inheritance with a predisposition for heart disease or diabetes. I realized I had an emotional
inheritance. And that was very interesting to me. In my head, it looks like a constellation or like you're in the middle of a Milky Way is the image I had.
I'm really visual.
So that's like what I saw in my head.
And I was like, just as much as we can decode DNA, I bet there's going to be a time when we can decode these emotional inheritance.
It's a language.
Sure.
And it has syntax and it has colloquial terms. It has all of these
idiosyncratic things just the same way our genes express. And so for me, I felt like I needed to
learn a new emotional language. And that seemed like a clear objective. The problem of course,
was there was a place I could go to learn Spanish, but there was no place to learn an emotional
language. And so I was like, what, what would I do? And there was no place to learn an emotional language. And
so I was like, what, what would I do? And I was like, maybe I can piece it together. I'll look
for people with traits I like, and I'll learn a word from them as it were a trait, a sentence from
a different way of emotionally relating to the world. And so my job became kind of this mission
of can I learn a new emotional language? Is happiness a learnable skill? Is it a teachable skill? Is happiness for people like me that aren't raised with it? Is it
something that can still be taught or learned? And that at least felt intriguing. I felt like
I had a clear objective. And while that isn't exactly a plan, it at least helped me feel like
I had a clear thing that I was working toward. And this is when you're 15 leaving home.
a clear thing that I was working toward. And this is when you're 15 leaving home.
What's driving you at that point? Is it a search for safety? It wasn't a search for significance yet, was it? Was it a search for happiness? What was driving you before you intercepted your career?
I think the thing driving me was I was in a lot of pain and I didn't want to kill myself.
And so if you're not going to kill yourself, you have to do something different today than
you did yesterday if you want a different outcome.
And so I felt like-
By the way, that's a pretty advanced, simplistic, but very advanced thought, right?
I mean, people tend to not appreciate the fact that what I've listened to many
hours, I was amazed at sort of the philosophical, psychological introspection you went through
in this process. I was given the best weapon a few years earlier by a teacher in Anchorage,
Alaska that started a non-traditional class for
kids that were really struggling. And he was basically teaching college-level philosophy to
middle schoolers. And... By the way, we have children, boys the same age,
and I wish they were taking the philosophy. Yeah. Yeah, I was raised moving schools once or twice a year.
I was dyslexic.
I had a very hard time reading.
I had missed huge sections of curriculum.
And then I would come in not knowing the new school's curriculum.
So I was so far behind in school then.
And when you're raised in an abusive environment, you feel dumb anyway.
You feel really worthless. And then that on top of being dyslexic and always not knowing where I was in school obviously really made me feel just stupid. And so applying myself in school was really hard.
came, you know, he would talk quite a lot. So it got me out of reading in the beginning. And I was so fascinated by the Socratic method that two people can talk and a third thing is known.
It was like a magic formula. And I remember sitting up and going, I need to pay attention.
My life is about to change. I have chill bumps, like thinking about it. And then when I realized
I could ask myself a question and I would hear an answer from inside myself, I was like,
and I would hear an answer from inside myself. I was like, this is a superpower.
And it really motivated me. I wanted to understand what these writers and authors were saying so badly that I figured out a system to help me read. What I did was I would, I don't see the black on
the page. I see the white. And so I see these little vertical white squiggles going down through
a book page. Through the spaces.
Yeah.
And so my brain just wasn't recognizing the right pattern.
And so I, you know, made a white, I took a white piece of paper and we'll cut a sentence
without.
Wow.
And I learned if I limited my vision to that extreme where I could only read one line at
a time, I had it, it stayed put.
It didn't jump around on the page.
I could only read one line at a time.
It stayed put.
It didn't jump around on the page.
And then I couldn't keep it together.
And philosophy is very dense.
It's very long sentences that are pages long often.
And so I would make notes of putting everything into my own words in the margins or in a whole separate book. So I basically rewrote everything in my own words in a separate notebook, basically.
So I would take whatever the
symposium and then rewrite it in the way I thought. And this is as a young teenager?
Yeah, I'd say 13 and 14. Well, there's some inherent brilliance there for sure.
I don't know. I think it's just survival is, you know, and curiosity. I think it was sheer
curiosity. I was so intrigued by,. I wanted to know it so badly.
But luckily, this teacher took an interest in me.
He saw me really applying myself.
And he gave me more and more leadership roles.
He let me lead a symposium.
He let me lead my own group of seventh and eighth graders. And ultimately, I think by 15, I was teaching teachers.
And it was very empowering.
You know, it was an incredibly empowering thing to have, uh,
to be valued for my thoughts. And for me, when I started thinking of moving out, it was just,
I could go live in a cabin with a guy that's mean to me, or I could just go live in a cabin.
And that seemed better as long as I felt like, I don't know, I had some kind of groundwork that would keep me nailed down to doing better. So you do move. And at 16, you're just now starting your singing career,
but you're homeless. You're what's going on then? I mean, I just, I just find the arc just
continuing to surprise, uh, in a way that is like, oh my God, what was stacked against you?
Can you just share just a little bit more? Yeah. So I moved out. I started paying rent.
I want to say it was $400 a month. So getting jobs obviously was really paramount. I was
cleaning buildings in Homer, Alaska. Where are you living now?
I'm living in Homer, Alaska at this time in a little one room cabin.
I would hitchhike to work.
I was cleaning buildings.
A dance teacher came from out of state and I bartered with him, if I clean your studio,
can I take your workshop?
I was a terrible dancer, but he was a teacher at a fine arts high school that was very prestigious
and he had heard me sing and he goes, you should apply for a scholarship.
So he helps me figure out how to apply for a scholarship. And I get a partial
scholarship and I still have to earn $10,000 in I think two months or something like that.
So I didn't think there was a shot for me. I was barely making rent. So earning $10,000 seemed hard,
but these six women took me under their wing and they were like, you can earn this. I was like, how? They're like, you could do a fundraiser. And I was like, what is that?
And they helped me. They're like, can you do anything? And I was like, I can sing. I hadn't
written yet. So I did a show of cover songs. They taught me how to go business to business and get
donations that I auctioned off during the intermission. And I earned up enough money.
My little town sent me off to school basically. And I got a full during the intermission. And I earned up enough money, my little town sent me
off to school, basically. And I got a full scholarship the second year, I got to graduate
this very prestigious school. You know, also, I was having panic attacks for the first time,
I didn't know what those were, they were really scary, very disorienting. I started having health
problems, I started having kidney infections and kidney problems. Clearly, I mean, I had no help though. So I, I didn't have insurance. I didn't have medical help.
I started, I couldn't afford to go home on spring breaks from the sporting school in Michigan. And
so I started hitchhiking around the country and to earn money, street singing, I started playing
guitar because I was raised singing. And so that's what I started doing to kind of get by on these trips that I would take.
And it was easier to write.
It was really, people laugh at me, but it really was laziness.
It was the path of least resistance to write than to learn somebody else's song.
I'd written my whole life.
I'd sung my whole life.
I'd improvised a lot in these bars with my
dad and so improvising lyrics about people seemed way easier than trying to learn the chords and go
through the effort of learning someone else's song and that became my first songs but it wasn't to
start a career it was um it was really just yeah two things it ended up doing it ended up you know
obviously I was just trying to get food and the second thing was it was a tremendous pain relief.
And that's what I learned when I moved at 15 was writing.
It didn't suppress the pain.
It actually diminished it.
Yeah.
Yeah, it just was like a pressure valve.
And it felt like, okay, that took some pressure off.
It didn't fix everything, but it took pressure off.
And so it became a positive coping mechanism.
I mean, it's interesting, right?
What we do to minimize pain in our life.
And all this will come back again to the work that you're doing today in mental health.
You're at this point, how old?
16, 17?
16.
16.
You're at this point, how old?
16, 17?
16.
16.
Five years later, you're selling a million albums a month.
I think so.
Right?
Yeah.
At 21?
Something like that, yeah.
Thereabouts. And in between then, you're literally almost dying in the hospital parking lot.
I remember that incredible story, the kindness of a physician
and you've had the kindness of strangers
and your turnaround and paying it forward, you know, multiple fold.
And living in the back of a car,
of a car, I'm still just blown away by the ability to pick yourself up and keep going.
All right.
I mean, one of the things that I know from some of the best entrepreneurs out there,
and I think of you, do you think of yourself as an entrepreneur?
I do.
Good.
Because I very much think you are. Your singing career was maybe your first entrepreneurial venture
and there are multitudes since.
Just the drive to keep going after adversity and adversity,
what was that besides pain?
Was there a point at which you had a vision of what you could achieve and,
and, and set out a desire to achieve that? Or do you, was it just luck? Did you just happen to
luck into all of this and just. It's a little bit of both. Uh, I don't, I wasn't a kid that
thought I'm going to be famous one day, even though people, I sang for people as a kid,
you get any kids singing, it's going to be cute. Like I Even though people, I sang for people as a kid, you get any
kids singing, it's going to be cute. Like I didn't take it really personally. Um, I didn't think that
could happen to someone like me. Um, so I was much more just kind of, how do I get by? And I,
I got discovered by accident. Um, for me, uh, yeah, it was really just that and then at some point it was actually while i was homeless
when i started to get a following even though i didn't i didn't do it to get discovered i did it
i was i ended up homeless because i wouldn't have sex with a boss and i've had men try to leverage
me my whole life since i was very young you In bars, I remember when I was like nine or
10 and a guy put a dime in my hand and he said, call me when you're 16. You're going to be great
to fuck when you're older. Wow. I remember a guy when I was 12, I was going to a bathroom in a bar
and he was coming out and he kind of pushed me up against the wall and he measured my esophagus
with his fingers. And he said, have you been cheating on me? I'm still not entirely sure
what that means, but I think it's a blow job reference. I mean, the amount of predatory behavior that I had endured by the time this
boss propositioned me, I had learned the bomb disarmament of protecting a man's ego, using humor,
being really careful not to offend them so badly that it gives you negative repercussions, but being able to also just laugh it off and say no. So it wasn't a hard no. I'd been doing this
for a long time and it honestly went really good. Nothing clocked me that I set the bomb off,
as it were. But the next day my paycheck was due, my rent was due, and he wouldn't look at me,
wouldn't talk to me, acted like I was a ghost in the room, wouldn't even acknowledge my existence. And I knew we'd
get kicked out. It was my mom and I. But I've really found, and I think I had found a little
bit by then, that your character is like a stock market. It's the best stock market in the world.
And if you invest in your character, there are magical dividends, and you never know how they're
going to pay off. So it isn't that I thought this would be a great payoff. I knew it'd be painful. I knew I would pay a huge short-term price,
but I felt like it was worth it. I felt like investing in my humanity was, that isn't up
for sale. And I've always had that feeling. I don't know why. And so I started singing in a
coffee shop literally just to get by. But once I started getting this following and once I started seeing
people's reaction to me, I could tell. I could tell that something was special and I could tell
that I had a shot at something that I should take very seriously. But it also really scared me
because again, somebody with my emotional background, God forbid I get famous. That's
every biopic you've ever seen on every musician as well.
Drugs and everything.
Misery.
Misery.
Greater need for fame, greater need for power, greater insecurity.
Hey everybody, Peter Diamandis here.
I've been asked over and over again, what do I do for my own health?
Well, I put it down in this book called Peter's Longevity Practices.
It's very readable in just an hour. In the book,
I cover longevity diet, exercise, sleep, my annual found upload, meds and supplements,
longevity mindset. It's literally consumable in just an hour's time, hopefully to incentivize
you to make a difference in your life, to intercept the technologies coming our way.
If you want this, it's free. Just check out the link below and download it right now. You know, I think about some of the most extraordinary people on the
planet and reading about their childhood. It was tough. It was harsh. So much character
formed during those difficult years. And then I think about our kids and our desire to give them every
opportunity and to protect them and coddle them. And I'm like, damn, I need to create some hardship
for them someplace, somehow. Do you ever think about that with your son?
Definitely. It's something that really has been at the forefront of my thoughts as a parent of, you know, how do you give children appropriate amounts of stress to build their system?
It's like an immune system, you know.
I remember, I'm going to be at Necker in a couple of weeks.
And I remember Richard Branson and one of his biographies.
Is it for the tennis event?
No, no, no.
This is we're doing an XPRIZE fundraiser and he's hosting us.
But I remember a story I want to ask him that his mom like dropped him off in the woods like a mile from his home when he was like nine and said, find your way home.
It's, you know, sort of creating that kind of.
And I think about this.
I mean, our boys are 12.
They're about to go into puberty and manhood, and there are very few manhood rituals in
society today.
Maybe in Alaska, there's more.
Maybe we'll put them in sort of bear-laden woods next year.
But I think about our kids growing up today, and we're lucky, and there's plenty of hardship in the world.
But how much did that, your early childhood hardship, shape the rest of your life?
It definitely shaped everything about me.
For me, it's this fine line of saying, you don't get to choose how life changes, you only get to choose how it changes you. And that kept my focus off of trying to control uncontrollables, which is a waste of time, and keeping my energy focused where I could get a real return on that investment, which is how am I going to let this change me? Will this make me more yielding, more resilient,
more kind, more determined, or will this make me more bitter, more cynical, more power hungry?
It can go either way. And I don't think people take enough credit for that, that accountability,
that that's all it is. Bad things happen. Bad things are going to happen. What am I going to
do about it has to perpetually be the question. The self-reflection you were going through in those years, understanding the meaning
you were giving to things, that we humans are meaning-making machines and you have a
choice of what you make things mean.
Can you share a little bit about what your insights were?
Because you have them on your website and you speak about them and they're, they're
extraordinary.
One of the things that really helped me was being faithful to growth and not outcome.
I didn't have that language in when I was younger, but I called it hardwood grows slowly.
I think nature is, nature taught me how to be a human.
Nature taught me everything I know. And I realized
pretty young and I was raised around big nature. So it was a really big relationship in my life,
luckily. But you would see hardwood trees grew slowly and they lasted a long time. Softwood
trees grew quickly and they fell over. And so I knew I wanted to be a hardwood tree. So what does
that mean? How do you break that down into action and behavior?
So it meant root system.
And for me, that meant going down and in as a life philosophy, not up and out.
And our culture is obsessed with up and out.
We want growth and we want results.
You know, a pair is a side effect.
It's a phenomenon of being loyal to growth.
A pair happens as a side effect of good growth. You don't have to make a pair happen. You have to grow well and a pair happens with zero effort. And so if you look
at the outcomes of my life, like, you know, the record sales and the music career, you can't make
that happen. You can only be incredibly loyal to growth going down and does this feel like the
right thing? Does that feel like the right thing? Now what feels like the right thing? It's a million very dedicated decisions to
something that's very humble and very quiet. It's not flashy. There's no guarantee it's going to
work out. It's a dedication and a work ethic and a loyalty that isn't really a sexy thing and it's
not very talked about. But I figured that if I could
stay very, very, very loyal to that, the other thing would take care of itself, the fruit
as it were.
Yeah.
Yeah.
You know, one of the things I speak about and I care deeply about is helping people
shape their mindsets.
You know, we're, we're, as we're a child, we inherit our mindsets from our parents,
from the people around us, from the stuff on our walls, from what we read. And, you know,
most people, not you, but most people don't stop to think about what mindset do I have?
And they just go with it. And that mindset makes the things they encounter in life mean different things, opportunities and hardships.
When did you start realizing that you can choose the mindsets that you want?
How young were you there?
Because it seemed like it hit you early on, much earlier than me.
I think philosophy really helped me feel that way.
Everything was a question and questions are lenses.
And so what questions am I asking?
So if I don't, that you start to be much less concerned about the answers is like,
if I ask the right question, things will start to unlock themselves.
I call it filter updates.
I call it filter updates. You know, once I started to realize that I had been born into a system, an emotional language, a lens, and that you could choose that just like you could choose Spanish or
French, that's pretty empowering. You know, it's for a child that's 15 that needs a sense of power.
That was a healthy kind of power to pursue, I think.
And then what I noticed over time was, you know, I did get discovered and then I did become
successful and I hated it. I hated it. I hated the level of fame I got.
You couldn't walk down the street and have your privacy because-
Yeah. Yeah. The level of fame that I had achieved was on the cover of time i was one of
those famous people in the world and it was that type of fame where you can't walk across the
street without people following you i was having i was having a conversation with elon i don't know
this is years ago and he goes you know only place i can go and relax is a biker bar where no one
knows me but they probably would probably know you at a biker bar though. Yeah.
He's a level of fame that I don't.
Yeah.
Don't wish on anybody.
I don't.
Yeah.
It's a poison.
And again, I don't know what part of me knew that, but when I was discovered at 18, I knew
I was being offered a poison and it could help me and it could also kill me.
And I had to engage it like a poison and have a very deliberate plan about it.
That's so far beyond the years I ever was when I was 18. Can you talk about what mindsets you
chose? I mean, I talk about a gratitude mindset, a curiosity mindset, an abundance mindset,
a longitude, a moonshot mindset, and so forth. And I define these and they're meaningful for me. And I very carefully
let ideas and people into my life that support the mindsets I've chosen. Like someone who wants
to eat healthy food avoids unhealthy foods. Did you actively choose mindsets that would support your life? What were they? What
were the mindsets that have brought you to where you are now?
I think for me, I would thought in terms of postures, I called it a posture, an emotional
posture, like a stance that I would take in life. And more than mindset, I was thinking about
behavior. For me, I realized that my behavior
drove architecture, the architecture of my life, my behavior drove how I built, built my life,
which got me into mindset, I guess, you know, because then as you start to reverse engineer
behavior, why am I having this behavior? What's prompting me? It was a lot of subconscious thought.
Um, I think the first time I really stumbled on this was with
shoplifting. Shoplifting was a big problem in my life. I was homeless. How old are you now? 18.
Homeless shoplifting was in a store one day. I was trying to shove this dress down my pants
because I wanted a dress. And I saw my reflection in the mirror and I was very disappointed because
I looked like, you know,
I set out to not be a statistic a few years earlier.
I was homeless and shoplifting.
It doesn't become a worse statistic.
I was so disappointed.
It didn't hit me until that moment, that image of myself in that mirror.
And I remembered, like, maybe it was a stoic had said,
happiness isn't what you have, it's what you think, something like that.
And I was like, well, maybe I could turn my life around one thought at a time,
but I couldn't perceive what I was thinking. And I didn't know the word disassociative at the time,
but I was so disassociative that I could not witness my thoughts in real time.
And so now I had a problem. How was I going to change my life one thought at a time if I
couldn't perceive my thoughts? And so I realized that my hands were the servants of my thoughts.
It was my thoughts slowed down into action, into behavior.
So I could watch what my hands did.
And so I started to journal every single thing my hands did for two weeks.
Like I'm washing my hands.
I'm opening the door.
Like it's so dumb.
Exactly.
Like I'm opening a door.
I'm closing.
I had no idea what I was looking for. I was like, maybe I'll see the door. Like it's so dumb. Exactly. Like I'm opening a door. I'm closing. I had no idea what I was looking for.
I was like, maybe I'll see a pattern.
I mean, the analogy is, you know, it's like watch where the person is walking versus what
they're saying, you know, what they're, yeah.
Yeah.
Well, it had an interesting side effect.
Like I sat down at the end of two weeks to look at like, all right, what is my takeaway?
I quit believing in myself.
It suddenly dawned on me I hadn't had a panic attack in two weeks.
Wow.
That was like a radical side effect of a weird little scientific study I did.
You know, like.
Was it because you were paying attention?
What I stumbled onto was being wildly present.
I stumbled onto.
What you might call mindfulness presence, right?
Yeah.
Yeah.
And just for, you know, this word mindfulness gets thrown around a lot.
I define it as being consciously present.
So I stumbled on a way to force myself to be so consciously present that I forgot to
have a panic attack.
I didn't get triggered in those two weeks.
Well, it felt really good.
And it was fascinating to me.
And it really piqued my curiosity. I'm getting to a mindset, I promise, but kind of through this lens of
posture. So I realized that's interesting. Descartes said, I think therefore I am. And I
was like, wait a minute. I think it's, I perceive what I think therefore I am. I'm not my thoughts.
I'm the observer of my thoughts. That was a very radical and empowering
thought because if I could observe I was sad, I was something other than sad. I was the observer
of sad. And that distance between associating myself with my negative attributes, which is a
self-shaming spiral, right? If you think you're depressed, if you think you're a thief, if you
think you're a piece of crap, where do you go from there? It's you think that's nature and it's not, it's nurture.
And so that began to lift the skin where I could start to have a peak between nature and nurture
my psyche and how my psyche formed in context to my nurture and what was my actual nature.
And so again, that meant down and in, which for me is a mindset. It's an emotional posture. When I get worried, when I get anxious, that's over-identifying with
my thoughts. I have to go down and into my experience, out of the idea of something,
into the experience of something. That also helps you get your body and your brain into this
alignment instead of going two different directions because your body has a tremendous amount
of knowledge. And when did you start meditating? I had an aunt that was a transcendental meditation
teacher and she taught me when I was 13 or 14. And then writing, I didn't know it at the time,
but my writing was a mindfulness exercise. It caused me to go down and in and it caused me to
have that little bit of a distance that curious observer the
quiet observer it's my favorite time of the day uh are you a morning writer uh it depends no i i
i'll get up early as i can and if i if i'm super psyched if i get up without my alarm at like 5 or
5 30 and i'll just get you know a good 90 minutes of writing in and it really it's my happy time
it's reflective time yeah so what i discovered and i'll try and a good 90 minutes of writing in. And it really, it's my happy time. It's reflective time.
Yeah.
So what I discovered,
and I'll try and go through this quickly.
Yeah, no, please.
But I was trying to learn to stop shoplifting.
I couldn't.
I started to wake up after I shoplifted
and it was like, oh frick, I did it again.
And then I started to be,
because I was meditating,
I was doing this writing,
I was being the observer of my thought,
I started to build the muscle of being consciously present where I would start to wake up
during shoplifting, but I couldn't change the behavior. Then I started to wake up to the
realization, the urge to shoplift, but I still couldn't intervene, but I was able to notice the
urge. The very, very last thing, maybe eight months of practicing was learning to say, I have
the urge and I've
caught the urge quick enough that I can willfully replace the behavior with something I like. Let's
choose writing. So I chose writing. This should work great. I love writing. I've had years of
thinking writing was a great reward. This is going to be the perfect replacement. Didn't work. Hated
it. And that was so weird because as I, again, I just got away from
the emotional judgment of it. And I tried to just be purely observationally curious. Why? Why would
that be? Why would I not like writing in that moment? But I like writing in other moments.
So I got out of my head into the experience. I got really present in my body and I imagined
myself shoplifting. And I leaned forward and I
started to rock and I noticed everything contracted. I got excited. I acted like an
addiction. It was an addiction and it had a posture. It had this posture of like excitatory
super in my head. Okay. That was very interesting. That was neat experience. So now let me see, what does it
feel like? By the way, your ability to sit and observe this in yourself is the extraordinary
gift. Because most people are unable, they need a third person observing them or asking them,
but your ability, and maybe it goes back to your early philosophical approach,
that's beautiful.
It should save my life for sure.
And so what happened then?
You're feeling this posture.
Yeah, I thought about writing.
What is my posture when I write?
I leaned back.
My voice right now talking about it just dropped an octave.
My eyes are dilating.
My blood pressure is dropping. I'm much more
relaxed. That was so interesting to me. So then I wrote down dilated and contracted in my notebook.
And I was like, what if I only, I started to follow myself around during the day.
We have, what I learned is we have two states physiologically. We have dilated and contracted. And we go in and out of these two states all day long.
We need to, right?
Contraction can be very good.
It can be focus.
Sure.
It can be, you know, lots of good things require.
It can be determination to, you know, survive.
Exactly.
And it can also be a compensating method.
I'll explain it a little bit.
So what I did for a month was write
down any time I was dilated and any time I was contracted. I used my body as my barometer. Yeah,
sure. Every time I felt relaxed, I would write down, I had three categories. So under dilated,
I had thinking, feeling, doing same thing under contracted. So if I just noticed I was relaxed,
if I was joking with somebody, if whatever,
I was able to sleep good, I would write down what was I thinking? What was I feeling? What was I
doing? Same thing for contracted. Every time I noticed anxiety, worry, doubt, panic attacks,
what was I thinking? What was I feeling? What was I doing? So at the end of the month,
what I read, I didn't realize it at the time, but I had basically built
a map of how to get in and out of my sympathetic and parasympathetic nervous system.
I learned my idiosyncratic triggers, if you will, that could force my body in and out
of these two states, which have huge physiological and neurochemical reproductions.
Tony Robbins teaches this a lot.
Yeah, absolutely. It's amazing.
Wow.
Yeah.
So then I realized you can't be in two states at once. And so could, I don't believe in hacks
because I don't think nature has a lot of shortcuts, but could I force my way out of
a contracted state by participating something on my dilated list.
And that was the first time I ever was able to ward off a panic attack.
So what would you do? Was it a physiological, was it a physical move? Was it a imagining
something? What would take you from contracted to dilated in that moment most effectively?
On my dilated list was thoughts like,
I'll figure it out.
I'll keep going.
I'm not going to quit.
I never quit.
I will keep going.
Those thoughts always relax me.
Positive affirmations of control.
Yeah, I wouldn't.
Actually, I find that to be an interesting topic.
I don't like affirmations,
although we might be defining it differently.
To me, it's truth.
It's an innate truth that you believe in your heart.
That unlocks your system. Because otherwise, it can feel like lying to yourself. Like one of the
triggering thoughts that would really get me is I don't know what I'm doing. That was true. I had
no idea what I was doing. And if I focused on that thought, it would send me into a full-blown
panic attack. But the opposite of I'll figure it out was your experience was you ultimately did
figure these things out. Well, for me, like the opposite of that thought, which might've been an
affirmation would have been, I know what I'm doing. And if I had looked in the mirror and said,
I know what I'm doing, it just felt like a lie. My body didn't violate. So the trick to affirmations
or what I call an antidote thought is making sure you find a sentence that's so true about you.
You don't feel like you're lying to yourself and you're trying to gaslight yourself into an affirmation.
You're trying to make yourself believe something's true when you know your body will respond when it's the truth.
Your body will unlock.
It will dilate.
So for me, the affirmative thought that counteracted the contractive thought was,
I won't quit. I will keep going. And that is so true about me to this day. It works like it's
just, I know to trust that about myself. And so then you can swap the thoughts and then it's a
willful act. The first time I got my panic attack to go away was a building months of awareness to notice early enough that I was starting to have these little tremors, the precursor to a panic attack.
So then I would just look on my list.
On my list of dilated was gratitude.
There was rest, connection to people, you know, thoughts, feelings and actions.
I chose gratitude one day.
So I was like, OK, let me see if I can get this to work. Can I avoid this panic attack by
being grateful? I couldn't think of a thing to be grateful for. I was so impacted and so
feeling so sorry for myself, which was probably part of one of the reasons I was getting into a
panic attack. So I was like, okay, what else works for me? Curiosity. Always really worked for me.
It just gets me to soften.
So I was like, be really observant and curious about my environment.
So I start going like, okay, it seems like the dumbest thing I've ever done, but I see the sun going through palm trees.
And that reminded me of being a kid in Alaska and really a nice memory of like laying on
this meadow and looking the sunlight through these birch leaves.
And I suddenly just thought about like that girl to this girl and what a jump it was.
And I suddenly was overwhelmed with gratitude.
Yeah, that's beautiful.
And it still makes me cry.
Yeah, it is.
And it wasn't like i think gratitude has
been such a misused word because it's been like hashtag grateful blessed but it's kind of just a
way to like humble brag but not look like you're bragging about your amazing lifestyle blessed
gratitude i mean like the kind of gratitude that is like honor it should drop you to your knees
it should move you to tears it should be your mind and your body agreeing in this behavior and thought.
Suddenly I was like, I have not killed myself. I can't believe I haven't killed myself. I am
so grateful to myself. And I'd never been kind to myself. I wasn't the person who went around
thinking like, go you. This was the first time I had a real experience of just awe for myself, which was so abnormal.
Nobody felt that way about me, least of all myself.
So to have that biofeedback, basically, I gave myself biofeedback.
Again, you are at this time 16?
18.
18?
Yeah.
But anyway, I knew it was powerful.
I knew that if I paid very close attention to those two states, those two postures, which
posture am I in?
So this is like the jewel owner's manual.
Yeah, it is.
And I have a youth foundation and I teach this to lots of teenagers.
And for a month, everybody journals.
I teach this to a lot of adults.
I teach a lot of ceos this yeah trick it's not a trick but watch what gets you into dilated and contracted states
and one of the best quickest ways to know is just which drugs do you like because drugs do one of
two things they dilate you or contract you and they help you so the way like i described this is
uh i grew up in an abusive household very intense which
is contractive very exciting very contractive uh hyper vigilance right you never know living
with an addict you never know what's going to happen when and so that always keeps you on your
toes that takes being in a hyper vigilant very focused very contracted state so i was able to
basically think of that as a bicep curl. I was
able to hold an emotional posture of contraction much longer than a lot of my other classmates.
Well, that's also good for practicing. I could practice longer than any of my classmates. That
made me good at singing. I could study harder than other classmates. That made me good at studying.
I got a reward for those things. Well, that feels really good. And so I want to hold contracted
states longer and longer. Another nice thing about a contracted state and focusing is it keeps you
distracted from having a feeling. You stay focused on a goal, on a prize, on being perfect, on being
performative. You don't have to feel a lot of feelings. You just keep your eye on this brass
ring that keeps moving. Well, fast forward, a person like me,
we start having a hard time sleeping. We start having a hard time. You might have a glass of
wine. You might take a Unisom or just an Ocu sleeping pill that quits working and you need
bigger and bigger dilators. A lot of these people become CEOs. They become highly performing,
highly functional people that are so rewarded, highly intense, and they just
need bigger and bigger things. And so that's where like, when I work with people, I'm just like,
just tell me which drugs you like. Now, same thing, like you could take my twin in a theoretical
world, same childhood, this twin of mine could handle the pressure by checking out,
one of mine could handle the pressure by checking out, by just dilating, dilating into the imaginary pretend world and just diffusing and never really engaging, not being confrontive,
not putting themselves out there. This person's going to have a harder and harder time getting
themselves to organize, getting themselves to have a self scheduleschedule that they can keep themselves in.
They're going to be less able to focus.
And these people are going to want uppers.
They're going to want things that help them focus and help them contract.
So a lot of my work and what I do is just helping people internally get their systems
in and out of healthy, dilated and healthy contracted states.
Everybody, I want to take a short break from our episode to talk about a company that's
very important to me and could actually save your life or the life of someone that you love.
The company is called Fountain Life. It's a company I started years ago with Tony Robbins
and a group of very talented physicians. Most of us don't actually know what's going on inside our body.
We're all optimists. Until that day when you have a pain in your side, you go to the physician in
the emergency room and they say, listen, I'm sorry to tell you this, but you have this stage three or
four going on. And you know, it didn't start that morning. It probably was a problem that's been
going on for some time, but because we never look, we don't find out.
So what we built at Fountain Life was the world's most advanced diagnostic centers.
We have four across the U.S. today, and we're building 20 around the world.
These centers give you a full-body MRI, a brain, a brain vasculature,
an AI-enabled coronary CT looking for soft plaque, a DEXA scan,
a grail blood cancer test, a full executive blood workup. It's the most advanced workup you'll ever
receive. 150 gigabytes of data that then go to our AIs and our physicians to find any disease
at the very beginning. When it's solvable. You're going to find out eventually.
Might as well find out when you can take action.
Fountain Life also has an entire side of therapeutics.
We look around the world for the most advanced therapeutics that can add 10, 20 healthy years
to your life.
And we provide them to you at our centers.
So if this is of interest to you, please go and check it out.
Go to fountainlife.com backslash Peter.
When Tony and I wrote our New York Times bestseller, Life Force, we had 30,000 people reached out to us for Fountain Life memberships.
If you go to fountainlife.com backslash Peter, we'll put you to the top of the list.
We'll put you to the top of the list.
Really, it's something that is, for me, one of the most important things I offer my entire family, the CEOs of my companies, my friends.
It's a chance to really add decades onto our healthy lifespans.
Go to fountainlife.com backslash Peter.
It's one of the most important things I can offer to you as one of my listeners. All right, let's go back to our episode.
You know, I'm so impressed.
And we're going to talk about this because you've taken your teachings, your learnings,
and you moved them into different parts of our ecosystem from schools and such.
Let's take a second.
Can you give the listeners here an
overview of the different programs that you've been building over the years? I want people to
know the scope of your entrepreneurial efforts for uplifting humanity here because they're awesome.
Thanks. I first wanted to see if these behavioral tools I developed for myself could work for other,
especially kids. I was very
interested in the people that fell through the cracks, that didn't have access. You know,
misery is an equal opportunist. It doesn't care if you're rich or poor or black or white,
famous, unfamous. But if you're going to learn a new way of being, that's education. And education
costs money for us in our country. I haven't heard you say the word happiness yet in this
conversation.
And I'm super curious about, because one of the things I talk about a lot is what are we always trying to optimize for in our life, right? And we're ultimately, everything comes down to
minimizing pain and maximizing pleasure, but happiness is sort of the highest elevated
version of that.
Can you take one second where your conversation of happiness has been?
Does it play into this?
Happiness does play in.
You know, my original goal was to learn if happiness was a learnable skill.
You can't get happy.
It's a byproduct.
It's a byproduct of behaviors and choices.
And so it's the fruit on the tree.
You can't make the pair.
You have to create an environment that satisfaction and beauty and happiness can thrive.
and beauty and happiness can thrive. And so you have to be much more concerned about the soil than you are about the outcome. So is that what you're teaching in these programs now?
Yeah. Yeah. I wanted to see if basically, you know, if I could use an agricultural metaphor,
I had to recultivate the soil of my being, the soil of my psyche, so that something better could grow.
I had a very toxic soil.
I had a toxic internal environment.
I had a toxic mindset.
And learning how to recultivate that is a skill-based thing.
It's breaking it into steps and being loyal to one step at a time.
And then trusting that if you do that, happiness is a side effect, which it is.
And then trusting that if you do that, happiness is a side effect, which it is.
So I wanted to see, I think the first thing was really going, all right, how can I make these tools?
Are they effective without therapy?
I'm not here to talk bad about therapy.
I think therapy is great.
It's a slow. Not everybody has access.
An expensive process.
And we have a huge crisis.
Like right now, we're currently 500,000 therapists short in America.
We think if everybody sought care that wanted it, we'd be 5 million therapists short.
That's a bottleneck.
I don't see the system fixing.
It's a very broken system.
Not to mention there's lots of people that go to therapy that don't get results.
So that's a problem.
Why is that?
Why do some people get results and some
people don't? There's a million factors, which I'm so well aware of that have to do with the
participant and the therapist. So how can you start to get kind of consistent results, taking
away some of those variables was kind of my first question. And I wanted to work with the most
difficult cases. I want to work with kids that were trying to end their lives that were really,
really unhappy and didn't have access. Was there a particular geography you went to first? Yeah, my partner and I started in Las Vegas is where our foundation started. Mental
health wasn't a word in the 90s. So we were a tennis academy and an entrepreneurship school.
Okay. And we also worked on mindset because if you told people we're like a mental health
foundation, they went, I beg your pardon. You know, I want my child to be a famous athlete. You're like, got it. So we chose tennis
because it's such a psychological game. You know, it's a one-on-one game. It's you fighting you.
It's your psychology. And I love entrepreneurship. I love that street hustle kids have, especially
kids from adverse backgrounds where it's built into them.
They're gritty.
They're ambitious.
They're just fueled by a chip on their shoulder, which can be used for great good, you know, if you can figure out how to channel that.
So fast forward, we do nothing but behavioral tools and environment.
It's our culture.
It's like a very 360 approach to human development.
I wanted to see if I could create high-developed, high-performing humans that came from adverse backgrounds.
What was that program called?
It's called Inspiring Children. We have one of the highest success rates of helping kids with suicidal ideation.
I mean, suicide, we'll talk about that.
You had some suicidal ideations early on in your life.
And the numbers here, I mean, are pretty staggering.
800,000 people dying from suicide every year, one person every 40 seconds.
And the number today with children, with social media, is just, you look at the graph and
it's skyrocketing.
So you went from Las Vegas where?
We're mainly headquartered there.
We have a few satellites.
Human development is, it's not the same thing to scale.
Scaling human development, scaling healing is very difficult.
It's why it's a difficult code to crack because what makes you have pain is different from what makes me have pain.
What's going to help you is going to be a little different for me.
So boiling these things down into things, for me, I realized the way I actually want to scale is through curriculum.
It's through training.
I don't necessarily want to grow my footprint bigger.
I want to be more like a virus. I want to use other people's bodies to do good. And so everybody needs a mental health curriculum,
whether you're working with at-risk youth or people of color or transgendered kids or
people that are homeless, everybody has to address mental health. And so I don't need
to scale my footprint. I need to scale my curriculum.
Yeah. It's interesting, right? Because the things we teach in school right now, the majority of them, I mean, honestly, I think are a waste of time. And it's, you know, we're teaching for a
world of 50 years ago and what we should be spending our time on, including philosophy
and being able to, you know, understand your mindset, your vision, your passion, your purpose, and being able to debate
and put forward arguments and imagine aren't the things we do.
One of my boys last semester had to memorize the 50 state capitals.
I'm like, why?
It's infuriating.
It is.
It truly is.
We're not training our kids to inherit a gig economy we're
not training our kids to think on their feet pivot quickly and do what it takes to be very fast
thinking in a very fast changing world and using the tools that are are when people say well making
chat gpt you know illegal in school i'm like huh interesting and you're the teacher that said we should
handwrite books and not use the printing press probably five years ago so the curriculum is
in school is one of your programs yeah so we have the foundation I have a program called
SELA we baked these schools into an English language arts class. It's a core curriculum, so it's not extra for the teachers. You already have to learn English as a teacher, as a student.
And so this has the addition of having some mindfulness tools built into it that are all
science-based. So it's basically embedding it in something that doesn't feel threatening.
And it's something I'm already doing. Nobody has time. Like that's really one of the biggest problems with why I think there's a huge barrier to entry with a lot
of mindfulness, especially in schools, you'll have extracurricular or additional, nobody has the
extra time in school. These people are very strapped emotionally and for time. So for me,
it was just, how do I be efficient? And because writing works so good for mindfulness,
reading assignments work really good.
It's just a natural fit for learning how to cultivate some autonomy, how to think, how to question what you're thinking, how to observe what you're thinking.
So I'm curious, as an entrepreneur, when you're starting these programs, are you finding a partner?
Are you funding these yourself?
Are you finding a partner?
Are you funding these yourself?
Talk about what your creative process is in starting these efforts.
Are they non-profits?
Are they for-profits?
The SELA program is for-profit.
I partnered with a Montgomery scant in Ohio, a scholastic service that builds curriculum.
I don't know how to build in English class.
I just know how to do the part that I do.
And so we married our curriculums together. And gosh, COVID slowed us down on our testing. And so I'll be at a big educational summit, but it's through partnering. It's through partnering with people that do sales. I don't do
sales. So it's just making sure I do the part I'm good at. Let's jump into inner world.
This is what started this conversation, this podcast. We're sitting on
a bench. We're in Telluride. You're telling me what you've built. And I'm like, oh my God,
that's amazing. Would you paint the picture of when did enough become enough? When did you become
frustrated as most entrepreneurs are to give birth to this?
frustrated as most entrepreneurs are to give birth to this?
In our foundation, a lot of people didn't want to invest in us because they wanted scale, which can be incredibly frustrating because we have to think of the right thing at the right time,
right? You can't apply the same thing to all things. And so for me, it was learning to be
really patient and say, I just, I know the way to
scale this isn't through a physical footprint. The way to scale this is through the virus,
if you will, helping people learn how to think. And so when VR started developing, I knew that
it was getting closer to what I thought could really work, that really could scale us in a
meaningful way, or at least scale these tools. Inner World is a for-profit venture.
It's a mental health intervention that happens in virtual reality.
It doesn't take goggles.
You can do it just on your phone or just on your laptop or just on your iPad.
You know, psychology hasn't changed a lot.
Psychology, you know, therapy, let's say 2.0 was Zoom. That was the
big breakthrough in COVID was we started to do Zoom therapy, which is really helpful to people,
but we don't have enough therapists. So I don't think that's going to work.
And I don't think it's-
What's the number? We're short again.
500,000 currently, 5 million if everybody seeks help. So I just don't see a lot of these platforms that are
building themselves to scale through online therapy working. I just don't see the math working
out. So for us, what we did is replicate what I learned to do in our foundation, which is creating
a group model. We deal with 30 people at a time and we train lay people to teach scientifically
proven tools. So you can take our course, we can train you in CBT and DBT
skills. And we have a technology called cognitive behavioral immersion that basically leverages 50
years of proven behavioral, scientifically proven tools. And we can teach that to lay people with
the oversight of AI to lead groups. So the way it works is you come in, you say-
And by the way, CBT stands for?
Cognitive Behavioral Therapy.
And DBT is Dialectical Behavioral Therapy.
Super soft spot for it because it's very Socrates.
So let's say you come in, I would have you choose your pain point.
Most people know why they're there.
Are you having depression, anxiety?
What's your biggest pain?
And then you start taking a class
on that and so let's say the next day at one o'clock you want to learn about grief and you
want to have a practicable skill or social anxiety you'll go to a class with 30 other people it's
anonymous and virtual which is why we have 60 over 60 men which is very unusual for male adoption
into these types of modalities so you're're picking an avatar in the virtual world.
You're giving yourself a name and you're stepping in there.
And you're using your phone typically.
And so you're communicating voice.
And there's a proctor in this group of 30.
There's a coordinator.
There's a guide.
There's a guide.
Yeah, there's a trained guide who is trained in these tools and in leading these classes. And so let's say you
come in for social anxiety. And one of the things we'll teach you is a behavioral tool called solve
it ahead. So everybody will contemplate, um, you know, if you were to leave your house,
what is the worst thing? What's your goal? And
what's the worst thing you think could happen? So I might write down, I want to go to the grocery
store. I'm afraid I'll have a panic attack in public. And that has kept me from leaving my
home in four years. So we say, all right, if your worst case scenario happens, what would you do?
Like, what's your plan? Who would you call? What would you do? We get very, very nailed down into
like a really specific plan.
Now we put that to the side.
All right.
What do you think the best case scenario is?
If you went grocery shopping, what do you think the best thing that could happen is?
So you write that down.
I go home with no incident.
And not that we get to control life, but we do get to influence it.
What things could influence your best possible outcome?
So you get really clear about it. I take a friend with me. Stack the deck in that favor. Exactly. And then
you say, these are two extremes. What do you think the most likely thing to happen is? I think I'll
go there. I think I'll have some anxiety. I might have a panic attack, but I might not. Great. So
armed with that tool, people start going to the grocery store. So we had a woman that hasn't gone out of the house in six years, hadn't even gone to
her mailbox.
Oh my God.
And in four months, she went to a concert with 5,000 people.
Oh my God.
That's amazing.
Yeah.
And so we're getting incredible results.
We're a clinical research platform.
So we take this very seriously.
We did beta testing for four years prior to launching.
This launched, I think it was November 22.
Yeah. testing for four years prior to launching this launched i think it was november 22. yeah so i mean on the sort of the downward slope of covid where a lot of people needed a lot of support
um so i'm i'm curious here so you go you you know why you're there uh you you register in the app
uh you do you choose from a set of situations
like these are the ones that are bothering me.
And then you get recommended coursework.
And you're listening to videos
and you're doing some exercises.
Yeah, everything's live.
So there's nothing you're doing on your own.
It's all in this group of 30.
There's a social component
where you can socialize and hang out with people. It's unstructured. There's always a're doing on your own. It's all in this group of 30. There's a social component where you can socialize and hang out with people.
It's unstructured.
There's always a guide present though.
And then there's structured classes where you go for grief or for living with a long-term
illness or whatever that specific skill is you're wanting to learn.
And then you start to move through different classes because we need all of them.
Wow.
And how often is someone who's joining? First of all, how much does this cost you?
This costs, it's freemium.
So it's free or $8 a month.
Wow.
So it's super affordable.
It's very affordable.
And if you can't afford it, it's there for you anyway, which is amazing.
I love that.
And it's unlimited usage for eight bucks a month?
Yeah.
Wow.
And does everybody in my cohort with my guide typically have the same situation or are they
sort of grouped together?
People typically are working on the same thing.
They came there because they wanted to learn a tool around grief or a tool around social
anxiety.
And I saw some of the results.
I mean, it's awesome.
I mean, you moved the needle for an amazing...
How many folks have gone through this so far?
Oh my gosh, I have to ask our CEO.
I should have the number.
And so if someone is listening
and they have a friend, a family member,
maybe it's themselves,
where do they go to find out more?
You go to inner.world.
Inner.world.
Or just go on the App Store, Inner World.
And like I said, you can go in with VR or without it.
Just use your phone, your laptop, your iPad.
I mean, one of the things, I talk a lot about medicine, a lot about longevity, a lot about biotech and regrowing organs and stem cells and so forth.
But the part that I don't talk about enough is mental health.
And it is an extraordinary need.
What's the age demographic here you're seeing?
We have two platforms.
One is 18 and up, and the other is 13 to 17.
Because the growing need, I think one in four kids are having suicidal ideation right now.
And so we're really proud.
We're about to launch that product.
Yeah, it covers the gamut.
And at the end of the day, is there anything that you're seeing that you wish you had that you don't have that someone wants to step in here?
Is it funding for InterDot here? Is it funding for Interdot
World? Is it promotion for it? What would move the needle further?
We want people. Yeah, I really want more people in the platform. I want to get the word out.
Right now, we just got a $2 million grant from the National Institute of Health,
which I'm really proud of because that takes good science. They don't just dole that out.
And the $2 million is to actually have a randomized control test so that we can really
track what we're doing. And so that bought us a little bit of runway. We'll want funding. We
haven't done a seed round yet, but we will, I'd say within six months to a year. So we definitely
will want funding in a little bit. I'm definitely starting to set that up now. So I'd say those are
the two main priorities.
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Can we talk about the other side of it, homelessness?
Yeah.
I'm, you know, I live in Santa Monica
and some of my company offices are in Venice.
And wow.
Yeah.
And wow.
Yeah.
It's like I so want to do something and I feel so stymied by it.
I feel it's such a difficult, complex issue from so many different approaches.
I had a moment the other day, I was walking along the boardwalk here and there was, I don't know, she probably was late 20s and clearly she was having mental health issues and she was homeless.
And I was with my friend and we're walking along and she's just sort of jumping in front of us and and she just wanted to have a moment of attention she just wanted someone to recognize that she was there and the moment and i'm sad i wasn't the one who did it first my friend said hi how are you
you could see her whole demeanor just relax.
I am curious.
As an entrepreneur, I've thought about X prizes for homelessness, but it's so many different things.
It's financial hardship.
It's drugs.
It's family.
It's a whole slew.
Have you seen anything that works? I haven't seen anything with a robust enough approach it really has to be a 360 whole human approach you know for me it took mental health
it took safety um you know something that i didn't think i'd become homeless i had
worked hard it was it was a kind of shocking thing.
And it's like quicksand, you know, pretty soon you start looking homeless and pretty soon you
start going into like, I would go to seven 11 and ask for a job application and they just
wouldn't give it to me, you know, or they would, but then I didn't have a physical address to put
on the job application. And I also was sick a lot. And so you start missing work because you're sick. And so that doesn't apply.
You know, the exposure,
being homeless causes a whole host of problems.
It causes mental health problems.
It causes physical illness.
It causes so much of your time
to go into just living like an animal.
I need food and water and shelter.
You're reduced to what we were as cavemen,
but there's nothing done.
It's an awful situation in an
urban environment i think especially so i was so exhausted by the end of the day that like the
luxury of doing job hunting i don't think people realize how tiring being homeless is it's really
tiring it's it's on every level i remember people treating dogs nicer than me i remember people
walking across the street to
avoid walking by me because it's awkward because i'd probably ask you for five bucks um it was
hard and that that bit of human kindness you know i remember when people would look me full in the
eye and they'd say hi and they wouldn't give me money but they would be like how are you yeah
hi and just that was like holy gift recognition i'm a human i'm a human species and that's actually
why i wrote i have a famous line in one of my songs that says in the end only kindness matters
and i was like that's currency people don't appreciate that currency uh i am you know i do
so we do something called this moonshot workshops Workshops at XPRIZE where we get together with individuals and we brainstorm what's a problem that's not been solved.
And what would we want teams to compete to do to solve it?
And inherently, right?
conquered, like mapping the ocean floor and desalination and pulling water out of the atmosphere and flying rocket ships and the tricorder from Star Trek.
And inherently, every single time, homelessness will be one of the top problems.
And it is such a real fundamental issue.
And I really, truly would love a great XPRIZE yeah on this just to get more
entrepreneurs working on it and thinking about it it's an ecosystem you know for me it's thinking
in terms of a forest like homelessness was the last thing that happened to me right but a lot
of things went wrong in my ecosystem that led up to that one moment.
And so you can't fix it by just housing somebody or just giving somebody a job.
You have to kind of put all those paper cuts back together to reassemble.
But it's an ecosystem problem.
It's just homelessness is the great visual final result of what happened.
But it started a long time prior.
And so you have to create an ecosystem. You have to create mental health healing you have to create physical safety do you have to create an opportunity and a lot of
healing it's hard work it is it it is and I know we used to go around with the
kids and give people you know gift cards to 7-leven or Domino's or whatever the case might be,
just so they'd have food over the holidays.
But you know that it was just a momentary patch.
Which is good, too.
Which is good.
Which is good.
The other, you know, leg of the stool here is addictions.
What do you have going on there? Yeah treat addiction in our uh in inner world um we look at
what we're doing as a scaled approach if you don't have therapy we think we can help you a lot if you
do have therapy we think we can help you a lot if you're in recovery we think we can help you a lot
um because again it's just coming down to like a lot of addiction is once you get sober,
you have to look at all of the traits that led to you wanting to use and that's mental health,
or whatever you want to call it emotional health, it's emotional fitness, it's it's mindfulness fitness. What do I do when I want to reach for a negative coping mechanism? What positive coping
mechanism am I going to teach? And that's one of the biggest problems I think with medicine too, is we say you're diabetic, you don't get sugar, but we don't say you do get, and this is
how you cook it. You have to teach a new form of education that this person wasn't raised with.
You can't take away a behavior or a coping mechanism without replacing it.
So listen, I am a techno optimist. I truly am. But I've seen how technology helps. And I've seen how we have
transformed the world through all these exponential technologies. And when I talk about
where we're going to be on the other side of AGI, I do believe that we can create a world of abundance.
How much have you thought about AI being able to address these things? I mean, the ability for
an individual to have a truly, fully capable AI therapist, AI physician, AI teacher, AI coach,
therapist, AI physician, AI teacher, AI coach that is there for them always understanding and being able to be a safety net.
Do you buy that?
I've already seen what it can do in medicine, just in helping diagnose people, really being
thorough.
There's a lot of human error.
There's a lot of human greatness.
But it's nice to have an extra pair of AI eyes on things. I'm not mad at that at all.
We use AI in our platform. We use it as a lot of oversight. We make sure we're flagging words.
If somebody's talking about suicide or self-harm, we get alerted instantly so that we can make sure
that we intervene. If somebody's off in a place by themselves in our virtual world, we're able to have oversight.
But being HIPAA compliant, we use it to make sure that there's a lot of moderator tools.
So we're already starting to interface with it right now.
There's something in therapy called nonspecific effects.
And it was studied and proven that it almost doesn't matter what type of therapy
you're receiving, just having connection to another human has palliative care. It's called
non-specific effects. So a big part of what we do is again, the safe social environment where
there's no trolling, there's no bullying, it's safe. And we use a lot of AI to make sure that
we stay safe. So it's very quick. Within 20 seconds, we can identify
a bully thanks to AI. But we still really think that human connection is incredibly important.
And so that nonspecific effect of even if you don't get into one of our groups to learn a
therapeutic tool, you're going to have a benefit from meaningful connection.
I'm going to read you this. I'm in the middle of writing one of my books.
I was working on this this morning.
And just fascinated by the power of AI for providing empathy.
Have you tracked any of this, what's going on?
I have, yeah.
So this is a study that was recently done.
Let's see.
Okay.
So JAMA, which is the Journal of American Medical Association, said,
ChatGPT outperforms doctors in giving empathetic advice.
So here's the data.
Panel of licensed healthcare professionals preferred the chatbot's response to nearly 200 inquiries 79% of the time over a physician.
I find that amazing because we think about humans being empathic as sort of the last thing that we will have that is human is we're going to be empathetic and we're going to be able to connect with people.
And here we have these chatbots being seen as more pathetic.
I also found in,
in therapy sessions that humans tend to be,
what I've read is humans tend to be much more open with an AI therapist
because they don't feel judged.
But at the end of the day,
that's going to be the cost of electricity and a $40 feature phone.
Yeah.
Does that give you hope?
Yeah, I think that it's helping. I think that technology is upon us. It is. And so how do we
use it for good? How do we make it meaningful? My CEO and co-founder was a gamer he spent 10 000 hours in one of the gaming worlds
i can't remember wing world of warcraft and he was highly depressed he was uh this is his own
he tells the story so this isn't me speaking out of turn but he came out as gay to his clan
because it was safe and it was anonymous but he was addicted
to gaming it was ruining his life he was no longer participating in the real world
so his idea for forming inner world was based on i need to do this for good how do i create
something that's virtual safe anonymous but doesn't cause people's real world life to suffer
and so for inner world that's what we're solving for how can i make's real world life to suffer. And so for inner world, that's what we're solving for.
How can I make your real world life better?
How can I make a virtual experience deeply connected
instead of deeply addictive?
Right now, most people solving in virtual reality
are just trying to have a deeply addictive experience.
Sure.
Because that's how you make money.
Sure.
Kids, gaming, mental health.
As the mom of a 12 year old.
How do you think about that?
My son has had to read a lot of published papers on the effect of gaming on
your brain and on your neuro and biochemical response.
It's very,
very addictive.
Did he reach a conclusion?
Yeah,
it's,
it's been shown to be very addictive.
It is very addictive period.
And it's been shown to create depressive episodes.
The second you stop gaming, you'll go into this reflux of a depressive state.
And so I think parents really need to educate themselves about what a little fun entertainment can do and how there's more and more addiction gaming centers popping up, just like heroin and other treatment centers are popping up.
popping up just like heroin and and other treatment centers are popping up um for me i think that the single biggest skill that my kid and all of our kids really need to get is this idea of
going down and in being the observer of your thought getting uh socialized to a dilated state
as rewarding not just an excitatory state as rewarding and realizing that the entire world
is vying for our kids' attention. That's a distraction addiction. It's an excitement
addiction. And so it feels like unhappiness to be calm because they want to feel excited.
And so kids are confusing excitatory contracted state with happiness. Excitement is not happiness.
It's a different physiological state. And so if we're not giving our kids the opportunity to be
bored, we've learned, we've shown that they're not creating neural connections. Open play,
it was a great study done actually about open-ended toys, meaning a stick, you know, versus a toy that, you know, looks like an
ambulance and is an ambulance, what they realized, and actually it's a really cool study. So they
took, they had a theory that open-ended toys, creative play and boredom was good for brain
development. And so which is a pretty safe theory. Yeah. But it was radical because, you know, as parents, we feel so much pressure of like, if I don't get my kid up on the latest everything and overschedule him and teach him French in utero, I'm behind. your average 16 year old in America, they gave both control groups, computer programming,
and the indigenous kids won. They outperformed the kids who had been highly educated and
highly tech educated. What they learned basically is that open ended play forces you to create
neural pathways. If I have to turn a stick into a plane, into a boat, into a bridge,
my brain is doing that. And if you have the toy do it for you,
it won't. So I think it's just going, what kind of human do I need to build? What kind of future
is my human going to inherit? How do I educate my human for that? That, as we mentioned in the
beginning of all this, isn't being done. And parents have to take that on. Yeah. There are
two systems I want to destroy and crush. My listeners know it. It's the healthcare system and education system.
They need so much reinventing.
It needs disrupting.
And the music business deserved disruption.
These things don't fail because they're efficient.
This is entropy.
This is nature doing what it's built to do,
which is break things down and build a more efficient model.
So where is Juul going next?
You've lived out maybe a third of your life.
You have a good amount left.
Yes, I follow all your advice.
Yeah, well, hey, you're young enough to intercept all these technologies.
What beckons you?
Is there something that like, man, oh man, I can't wait to have the time.
You're probably the person
who does it right away if you, if you feel that all of a sudden, but where are you going next?
I love what I'm doing. You know, there was a moment when I was trying to decide if I should
sign my record contract where I was like, pull out, like why, why would this succeed?
And for me, like I saw a little graph in my head of what am I and what is culture and where do I intersect in an authentic way?
And where I intersected was I'm in pain now what?
Grunge was addressing pain.
It was a revolution.
It was Nirvana saying I'm in pain and I feel awful.
Well, you can only feel awful so long until you kill yourself.
I had just gone through it a little bit younger. I'm in pain and I feel awful. Well, you can only feel awful so long until you kill yourself.
I had just gone through it a little bit younger. So by the time Nirvana was big,
I was already asking now what, and that's why I wrote Who Will Save Your Soul. And that's why I wrote Hands. So I knew I had a shot because of that, where I saw that graph. And then when I was
40, divorced, didn't want to be just a touring musician as a mom, as a single mom, I went again,
like, where am I
where is society I was like oh my god it's the same thing I'm in pain now what but it's not going
to be through music it's going to be through behavioral tools so I just had fun it's invent
I have no idea what I'm doing it's just every day I never have known what I'm doing though so
it's just every day asking myself a good question and seeing what comes up. That's a beautiful place to close this out.
I think it's a beautiful blessing to give people.
You know, I tell my kids when I drop them off at school,
ask great questions today.
It's like the most important thing for all of us.
Jewel, joy to spend time with you.
Thank you.
Thanks for having me.
Thank you.
Thank you.
Thank you for the work you're doing.
So folks, if you haven't read Never Broken, it's a beautiful voice. And I particularly commend the audible, which you read and do some singing in there as well. And it's a
gorgeous story of perseverance, just absolute perseverance against all all odds i just want to say spoiler alert happiness is a
learnable skill yeah being dysfunctional is very hard work learning how to be happy is very hard
work but being dysfunctional is exhausting yeah so it's worth it it it isn't quick but it's worth it. It isn't quick, but it's really worthwhile.
And inner.world, share it. I'll tweet it out as soon as we're done here. But when you're ready for it to hit prime time, I mean, honestly, there's a massive need.
The tech is here. It's working. When do you expect to have the science,
the study completed? We just published two papers. Okay. The results are? Yeah,
that we're showing as effective as traditional therapy. Now we just got funding to do. And
let's do a quick calculation here. You know, a thousand times cheaper than traditional therapy.
It is.
Yeah.
Yeah.
It's, that was a big goal.
There are other people solving for this and they're trying to make prescriptions that are very expensive through medical systems.
I think it's criminal.
We can figure out how to do this affordably.
That's my commitment.
But you know, the beautiful thing of course is it's, it's cohorts.
It's people helping people.
Yeah.
course, is it's cohorts. It's people helping people. And we all have those individuals in our lives who were at the right moment in time that just made that small gift and led us in the
right direction. And it lets us flex up in a natural system. If we have a national emergency
and we suddenly need to scale up, we can send a text out to more guides and we can instantly do more classes in a day it's a really fluid
thing because of technology and I bet you that the people who benefit and come
out the other end from inner dot world are likely to be the strongest teachers
in that community yeah and guides and the most and the most willing to give back. Yeah. A lot of people have
quit their jobs because inner world saved their life and they quit doing their other job and they
made this their full-time job to be a guide. It's really neat. I mean, we're helping veterans. We're
helping 70 year olds that are alone and all their family and friends have died, which just kills me.
We're helping housewives that have very young children and don't have time to go out to a therapist.
We're helping young kids that live online.
I love being a rock star.
It's a very fun job.
Saving lives beats it 10 million fold.
It puts a huge smile on my face.
Oh, that's awesome.
It's solvable.
This is a solvable problem.
Jewel, thank you.
Thank you.