Morbid - Episode 575: Veronica Gedeon & the Easter Sunday Murders (Part 1)
Episode Date: June 20, 2024On the afternoon of March 28, 1937, Easter Sunday, Joseph Gedeon and his daughter, Ethel, arrived at the home of Gedeon’s wife, Mary, for a planned Easter dinner. The Gedeon’s had been se...parated for some time but had agreed to have dinner together as a family, which included their other daughter, Veronica, a moderately successful pulp magazine model. When they entered the apartment, it appeared as though no one was home; however, upon checking the bedroom where his daughter slept, Joseph Gedeon found the nude body of his daughter lying lifeless on the bed and immediately called the police.During an initial search of the apartment, investigators found the body of Mary Gedeon stuffed under her bed; like her daughter, she had been strangled to death. In a third bedroom, police also found the body of Mary’s boarder, Frank Byrnes, who’d been stabbed several times in the head and neck with a long, thin implement. There was no sign of a forced entry, no sign of a struggle, and nothing appeared to be missing from the apartment. Given that Veronica had been found nude, and Mary was clothed but her underwear had been torn away, investigators assumed the murders were a sex crime.Still caught in the grip of the Great Depression, New Yorkers welcomed anything that could distract from the unpleasant realities of daily life and the salacious murder of a pulp magazine model—a sex crime, no less—was exactly what they were looking for. The story dominated the press, as reporters and tabloid journalists dug into Veronica’s personal life and dating history and published lurid photos from her past. But when the killer was finally caught and the motive revealed, the story was far stranger and tragic than anyone had imagined.Thank you to the wonderful David White of the Bring Me the Axe Podcast for research!ReferencesBrooklyn Daily Eagle. 1937. "Cops question ex-lodger in triple murder." Brooklyn Daily Eagle, March 29: 1.—. 1937. "Doubts student is killer." Brooklyn Daily Eagle, April 6: 1.—. 1938. "Irwin's guilty plea." Brooklyn Daily Eagle, November 15: 10.Buffalo Evening News. 1938. "Irwin, ruled insane, sent to Dannemora." Buffalo Evening News, December 10: 1.2015. A Crime to Remember. Directed by Jeremiah Crowell. Performed by Jeremiah Crowell.New York Daily News. 1937. "3 murdered in model's flat." New York Daily News, March 29: 1.—. 1937. "Gray hair in model's hand chief clue in triple murder." New York Daily News, March 30: 1.—. 1937. "Willful Ronnie 'made fools of men,' dad says." New York Daily News, March 30: 3.New York Times. 1938. "139-year sentence imposed on Irwin." New York Times, November 29: 48.—. 1937. "Fingerprint clues found at scene of triple murder." New York Times, March 31: 1.—. 1937. "Gedeon gets bail." New York Times, April 3: 1.—. 1937. "Gedeon questioned again in murders; solution held near." New York Times, April 1: 1.—. 1937. "Irwin flown here; boasts of killings." New York Times, June 28: 1.—. 1937. "Irwin, wild-eyed, meets reporters." New York Times, September 1: 20.—. 1937. "Women jam court to glimpse Irwin." New York Times, Jukly 1: 56.People v. Robert Irwin. 1938. 166 Misc. 751 (Court of General Sessions of the County of New York, March 24).Schechter, Harold. 2014. The Mad Sculptor: The Maniac, the Model, and the Murder That Shook the Nation. Boston, MA: New Harvest.United Press. 1937. "Sculptor hunted as triple killer in Gedeon cases." Buffalo Evening News, April 5: 1.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Discussion (0)
Wondery Plus subscribers can listen to Morbid early and ad free.
Join Wondery Plus in the Wondery app or on Apple podcasts.
Hey, weirdos.
Fuck, OK.
Leave it in.
Hey, weirdos.
I'm Alaina and I'm Ash.
This is Morbid. It's Friday, so we're like hella unhinged in the office.
We're very unhinged.
We're going cray cray today, day.
I also just pulled out of my pocket.
What is that?
A picture of a cricket that my youngest drew for me.
And it's the most unhinged and adorable looking cricket I've ever seen.
I can't even see it from here because the green is very light.
I just see a long branch perhaps.
It's a very happy little cricket.
She greeted me this morning.
She goes, Titi, which cat do you like?
And just showed me the picture of two cats.
And I picked the one I like.
And she goes, okay.
And then she just whips a pair of scissors out, cuts it out and hands it to me.
That was her thing this morning.
I made this for you.
I made this for you.
I was like, all right, good morning.
Thank you.
Yeah.
Now that I just pulled it out of my pocket, because I felt it like rustling.
And she had asked me and John this morning,
like first thing, like welcome to parenthood everybody,
like first thing you just hear,
would you like a cricket, a worm, a centipede, a spider,
or a ladybug for a pet?
And me and John both go, ladybug,
at the same time as she goes, only one of you can have it.
And John said, ladybug.
And I was like, damn it.
And I was like, all right, I guess I'll take a worm.
And she was like, worm is mine. And I was like, damn it. And I was like, all right, I guess I'll take a worm. And she was like, worm is mine.
And I was like, why did you offer it then?
Okay.
And I was like, I don't want any of those other ones.
And she was like, you get a cricket.
What about a cricket?
Crickets aren't bad.
Crickets are ugly.
When you really look at a cricket, they're also loud.
Yeah.
Like have you ever had a cricket locked in your house?
Yeah.
It's a form of torture.
I'm sorry.
Do you remember the day that we were cleaning Ma's room
and a fucking cricket just dive bombed at me
and tried to live inside of me?
Crickets are no joke.
That one was beautiful.
I love the sound of crickets outside.
I don't want it in my house.
But Google a snow, wasn't it a snow cricket?
Yeah, maybe that's beautiful.
How I get out of it.
Maybe I just be very specific about the type of cricket.
Yeah, it's called manifestation.
Look it up.
There is like a cricket.
I didn't even mean to do this.
Like what a seg.
I'm a segue queen right now.
There's a cricket infestation happening somewhere in the United States right now.
It's like a migration or something, but they're like Mormon crickets, they're called.
And I think they're like reddish color.
They're like very tick tock it guys.
People are taking video of it.
No, it's horrifying.
It's like the end times.
Like people can't come out of their house.
People are like, they're literally like a blanket of crickets is covering the side of
their house.
Oh my God.
It's the end times.
Don't say that to me.
I already had therapy this week. No, I mean like it looks like the end times, but it's not. It's the end times. Don't say that to me. I already know. I mean,
like it looks like the end times, but it's not. It's a normal process of nature. Speaking
of the end times though, since we're on the fucking subject and this is good. I'm let
me just from the jump here. This is going to sound absolutely unhinged, but it's a genuine
concern of mine and it's a genuine thing that I have been experiencing lately. And I need
to know if other people are experiencing it. I've experienced it with you multiple times
in like the past couple of weeks.
Birds are fucking wily lately.
Yeah, birds are being weird.
Birds are just going right in front of your car,
like flying in front of your car,
trying to get you to hit them.
It happened to me this morning again,
on the way to your house, and I was like,
why are you trying to make me kill you?
I don't wanna do that.
Yeah, you're right. I've seen it happen a couple of times.
Like bad lately.
Bad.
I will say my crows are doing okay.
Yeah, no.
They're acting totally fine.
They're not acting a fool.
I have a lot of crows in my neighborhood all of a sudden.
Because they're like, hey, we're family.
Do you think they're following me from your house?
Like there's like multiple families of them?
Maybe.
Damn.
My crows are real guys.
No, they are genuinely.
Yeah, they're really my crows now.
Yeah, they are.
In my family.
Did you leave them anything?
I started feeding them.
That's good.
Yeah.
So I have little...
I want you to leave them a treasure though, because they'll bring you back a treasure.
Yeah, I want to do that.
That's fun.
I want us to have that kind of relationship.
There was one that would bring...
Oh no, I'm sorry. That was a treasure. Yeah, I want to do that. That's, that's fine. I want us to have that kind of relationship, you know, there was one that would bring like, oh no, I'm sorry.
That was a squirrel. You're like, we don't want those. I don't want a squirrel. No, squirrels
are far too common. I want to murder of crows. You know, I just have a lot of cats. Personally,
you were going to say, I just have a lot of feelings. Those two. I do have a lot of feelings.
I have a lot of a lot going on. All right have a lot of feelings. I have a lot of, a lot going on.
All right.
But that's where we are on this Friday.
Yeah.
Weird unhinged.
That was a fun journey.
Kids, crickets and birds.
Yeah.
Gross.
There you go.
And murders, which we're going to talk about the great ones here.
There you go.
Segueing right in.
I have a very interesting case today.
It's Veronica Gideon and the Easter Sunday murders.
I do not know this. No, you don't. I do not. I looked up
like 1920s 1930s crimes to get in a place of like, I really was
looking for something like ash, like social ID kind of thing.
And I ended up with a model. Oh, Veronica's a model. Okay. But
it begins with her parents. Okay. So in many ways, the lives of Joseph and Mary
Gideon, her parents, were like a lot of other immigrants who had come to the United States
just before the outbreak of World War I. Joseph Gideon left Hungary in the early 1900s, and
he moved to New York a short time later. Not long after arriving in the US, in New York,
he met Mary Keratowski, I hope I said that right. She
also immigrated from Hungary like right around the same time. So they bonded over that shared
experience and culture. And after dating for a little while, they got married in 1908 and
they moved to Astoria in Queens. A few years after marrying, Mary gave birth to the first
of the couple's two children, a girl that they named Ethel. And then a few years later in 1917, Mary gave birth to a second girl who they named Veronica,
but she went by Ronnie, which I love.
Oh, that's really cute.
Also, this entire time, all I can think of is the Veronica's.
I feel so untouched.
You know that song?
I do. I remember that. I also, it makes me think of the Gilmore Girls episode when she goes to, when Rory goes
to college and they spell her name wrong on her ID and they call her and spelled Ronnie
and she was like, Ronnie is not even slightly short for any girl's name on the entire planet
in Laura Lai says Veronica, but like that's not helping.
And then she's like freaking out.
And it made me think of that.
I love that.
I also love that you can find any Sabrina the Teenage Witch,
Gilmore Girls or there's another show too.
Boy Meets World. I can usually hit all those with references.
The amount of like movie or TV quotes that stick in my mind is alarming.
It's alarming.
Isn't that the worst when like things like that stay like, yeah, like I can recite that
entire scene.
We played out of your mind this morning.
I know all the words.
Yeah, that's see, that's wild.
And I don't even know when that song came out with early alts, but asking what I had
for dinner last night and I couldn't fucking tell you.
Yeah, anyway, Ronnie is a nickname for Veronica and that's what Veronica used.
Very cute.
The girls were both really beautiful in appearance, but they ended up being very different in
their personalities. Ethel was always kind of somewhat stern, but Ronnie was more carefree,
more fun. She had like a very wild soul. Since Joe Gideon had arrived in the US when he was
still fairly young, he didn't have a ton of marketable skills. And so in the early years
of their marriage, he relied on kind of just various odd jobs
to support himself and his new family.
He worked as a janitor, a bartender, an industrial painter.
And although the work was somewhat menial,
they were able to live modestly.
And after just a few years,
they were able to combine their savings
with a small dowry that Mary brought to the marriage.
Dowery, that's wild.
I know, early 1900s, bro.
And with their combined savings, they were able to purchase a little bit of a rundown
brownstone but nonetheless a fucking brownstone.
Nicole Sattel A brownstone in Manhattan.
Nicole Sattel Yeah, on East 53rd Street.
So they moved into the first floor of the building and then they rented out the upstairs
rooms to the borders.
And for a little bit of time, I love this, Joe operated a speakeasy
in the basement because fucking 1920s.
Anytime you bring a speakeasy into my world, I'm just there for it.
There for it. I love a speakeasy. I love a speakeasy now.
And liquor is legal.
Oh, I love a speakeasy. Like there's, I'm sorry, we're very tangent to you today, but
it's just, it's Friday, you know. Friday.
I saw that there's a vampire cafe in New Orleans.
What?
Yeah, and you can drink, like you get a drink in a blood bag.
I told John this last night and he was like, I don't want to do that.
And I was like, I do.
Do you know somebody who does though?
And he was like, I do.
Do you know anybody?
Let's be real.
She's sitting right in front of you asking you to love her.
Do you know someone who wants to drink out of a bud bag?
Yeah, you do.
You married her.
But also there's a speakeasy associated with it that you get like a card and then you have
to go to a separate place and like show them the card and they let you into the speakeasy.
That's so cool.
And that is so fucking cool to me.
There's one in Hudson and it's in it like looks like an ice cream shop in, and it looks like an ice cream shop in the front.
Like, it is an ice cream shop in the front.
And then you have to go to this special door.
Me and Drew went to it one time.
I forget the word that you have to say, but you have to like...
Or it's like a question you have to ask,
and they kind of lead you into it, but you have to figure it out, and it's fun.
I love it. I love a speakeasy moment.
We need more. Make them everywhere. Let's open a. I love it. I love a speakeasy moment. We need more.
I know.
Make them everywhere.
Let's open a speakeasy.
Let's open a speakeasy.
No, that restaurant business is crazy.
Yeah, no, fuck that.
I mean, like, good for you if you own a restaurant.
Well, that's what I mean.
That's hard.
Like, that shit's real hard.
That's a cry.
Anyway, for a short time, he did operate a speakeasy in the basement, but unfortunately
it was short-lived because that was when you kind of weren't allowed to and that was the
whole vibe.
Lame. Lame. Locopoly shut it down. Prohibition. So without the income from the speakeasy, Joe was
forced to fall back on the only skill he really like had that he could maintain and was like
actually very good at, which was upholstery. So he opened a shop a few blocks from the apartment.
That is quite a skill. It is. Yeah. It really is.
Especially back then.
That was like a great skill to have.
Yeah.
You could do a lot with that.
So in time, Joe built up his up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up
up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up and dysfunction, unfortunately. Oh, no. I was really hoping that wasn't the case. I know, because in the beginning it's like, oh, you're really putting your pennies together
and making this work and you got two beautiful daughters and then damn it, conflict.
Bummer.
Yeah, because the thing was, like many men of his generation, Joe was a strict disciplinarian
and he had a very rigid personality. He saw little value in things like fun and social
activities. Oh. He said, what the things like fun and social activities.
Oh.
He said, the fuck is that for?
He said none of that.
He said no, get a job, live your life.
Eek.
Don't have fun? What's fun? Jump rope?
Eek.
As far as he saw it, the culture of his adopted country was far too permissive. And he rallied
against the quote unquote rotten American system where children laugh at their parents and start running wild before they cut their teeth.
I mean, yeah, like kids run wild.
It's giving Mrs. Kim from Gilmore Girls.
It really is.
It is.
Like, what the fuck are you guys doing?
What the fuck are you doing?
Get these kids together.
Yeah.
So Joe's rigidity and personality usually cause tension in the relationship that he had with his very American daughters,
because they were born there.
Were being raised there and had friends there and everything.
Specifically, Ronnie. She was a lot more stubborn.
She was wild. She was, quote-unquote, boy crazy.
Far much more than her sister, Ethel.
I mean, their names are kind of fitting for their personalities,
I feel. Like, you kind of just like did that to them.
I know. Like, that's on you dog.
Yeah.
And well, and also she's the little sister.
The little sister is always crazy.
Yeah, of course.
The youngest is always gonna be the crazy one.
The way it goes.
["Jingle Bells"]
How closely do you track your bank statements
and credit card history?
Are you combing through every single charge on a regular basis, or do you just assume
that everything's fine until you notice something weird?
Honestly, I don't have time to watch my accounts super duper closely, but now that
I'm using Rocket Money, Rocket Money is doing all that for me, so I don't even have
to worry about it.
It tells me if something's freaking weird.
Rocket Money is a personal finance app
that finds and cancels your unwanted subscriptions,
monitors your spending, and helps you lower bills
so that you can grow your savings.
With Rocket Money, I have full control
over all of my subscriptions
and a clear view of all my expenses.
I can see all of my subscriptions in one place,
and if I see something that I don't want,
Rocket Money can help me cancel it with just a few taps.
I also love how the dashboard shows me this month's spending compared to last month.
I can clearly see my spending habits.
Plus, they help me create a custom budget that will keep my spending on track.
They also will even try to negotiate to lower bills for you by up to 20%.
All you have to do is submit a picture of your bill and Rocket Money takes care of the
rest.
They'll deal with customer service for you.
And if there's any kind of like large
transaction coming out of your account, they hit you up. They say, large
transaction detected. And then you can know, did I do that large transaction or
is this fraudulent? Rocket Money has over 5 million users and has saved a total of
500 million dollars in cancelled subscriptions, saving members up to
$740 a year when using all of the pages of one of her own novels.
She was a romance mystery writer who happens to be married to a chef.
But this story didn't end with a happily ever after.
When I stepped into the kitchen I could see that Chef Brophy was on the ground
and I heard somebody say, call 911.
As writers, we'd written our share of murder mysteries. So when suspicion turned to Dan's wife, Nancy,
we weren't that surprised.
The first person they look at would be the spouse.
We understand that's usually the way they do it.
But we began to wonder, had Nancy gotten so wrapped up in her own novels...
There are murders in all of the books.
...that she was playing them out in real life?
Follow Happily Never After, Dan and Nancy
on the Wondery app or wherever you get your podcasts. You can binge all episodes of Happily
Never After, Dan and Nancy early and ad free right now by joining Wondery Plus.
But Ronnie, she saw her father as spineless and irresponsible. That's a quote. And at
times it seemed that she may have gone out of her way to defy him by staying out past
her curfew, coming home drunk, which her father responded to with quote unquote, corporal punishment.
So he was physical, which was something that was going on at the time.
You know, not okay in any way.
But it wasn't very much accepted at the time though.
It was not outside of the norm.
So desperate to escape her abusive and oppressive really father, Ronnie dropped out of high
school after just three semesters and enrolled in beautician or what we would call cosmetology
school today.
Her goal was to get training as a hairdresser, but where she went, the Molar Beautician Program,
they provided training on a wide range of subjects,
from hairstyling to treatment for scalp and skin diseases.
Seems like a really good school.
But the program proved itself to be far more rigorous
and complicated than what Ronnie was really looking for.
So, after just six months of training,
she quit and just kind of vibed in unemployment for a while.
And she was still young at this point.
Fun employment, you know?
Fun employment.
There you go.
Now, a few years later in the spring of 1933,
Ronnie tried again to get away from her parents,
this time by marrying Bobby Flowers.
He was a friend of the family whose parents
owned a bowling alley in the neighborhood.
Not surprisingly, the teenage marriage was something of a disaster.
You don't say.
It's crazy. And after just a few months, the couple had the marriage annulled and Ronnie
ended up moving back in with her parents. I think it was early 1934. Now, even though
the marriage itself didn't last very long, it did seem like it was the final act of defiance
that Joe Gideon was willing to tolerate. But
rather than kick his daughter out of the house, he actually was the one who opted to leave
the family. He left the house. He told his friends that he was tired of the disobedience
and the fact that his wife always took Ronnie's side instead of his. So he packed a bag and
went to live in a small corner of his upholstery shop.
Interesting.
Just did.
He was like, you know what?
Interesting response.
You know what?
Ladies, I'm good.
Ladies, I've had enough of you.
Women.
Wow.
Wow, Joe.
Yeah.
Here, I was rooting for you with your speakeasy.
I know, right?
You know?
I mean, at least he didn't kick his teenage daughter out, I guess.
Yeah, absolutely.
I mean, that's a plus.
And he's still like, like he maintained a relationship with his family.
He just stayed mostly at the upholstery shop.
Okay.
So it was an interesting dynamic.
In the thirties.
In the thirties.
Shit was complicated.
Yeah.
This is also like mid Great Depression too.
As soon as you said shit was complicated, my brain just went 30s.
It was like, where are we?
Depression.
Yeah.
So, you know, everybody's feeling things.
Walking on eggshells kind of vibes.
That we don't know what it feels like.
Yeah.
Very oppressive time.
It is.
So it turned out that Jo's departure was just the first major change for the Guinean family.
Not long after her father moved out, Ethel, who was actually coming off of her
own brief teenage marriage, decided to start planning for her future, her
future, excuse me, and enrolled herself in secretarial courses at Hunter
College.
Those courses actually eventually led her to Vanity Fair, where she quickly
rose through the ranks and became the personal secretary of the magazine's
editor at the time, Helen Norton.
Good for you, Ethel.
Just like bang, bang, boom.
I love that Ethel just was like, you know what, I would like to start planning for the
future.
And then she was like, ba-boom, and just went on a trajectory to Vanity Fair.
Yeah, insane.
And around that same time, she had been introduced to a man named Joe, I think it's Kuttner.
He was a friend of the
family and an aspiring lawyer. So like boy with a good head on his shoulders. Hey, look at that.
Now, Ethel had recently been flirty with her mother's, her mother Mary's last border. He was
an unem- Good for Ethel. Yeah, she was just young and getting it. This guy was an unemployed sculptor,
so she didn't really see him as a viable husband. Yeah, but just flirt with him. Yeah, flirt with
the hot artist or I don't know if he was hot. But- for Ethel's sake, I hope he was. Yeah, you know, but she was like,
aspiring sculptor, aspiring lawyer. What am I going to pick here? Yeah. In the mid 30s,
in the mid 30s during the Great Depression. So in June of 1936, after dating for a while,
she and Joe Kudner were married in a small ceremony in Manhattan. And she said, peace out, sculptor. Bye. Now with Joe and Ethel both out of the house,
the multifamily brownstone on East 53rd Street was way too big, way too hard to manage for just
Mary and Ronnie, who had moved back home at this point. So they moved to a much more affordable
fourth floor walk up on East 50th Street. Their previous home, like the bigger one on 53rd Street,
it wasn't a lot to speak of, but honestly,
it was a mansion compared to the quote unquote,
cramped and dimly lit apartment on 53rd Street.
Oh, that's tough.
Yeah, the new apartment consisted
of three very small bedrooms, a kitchen,
and a combination dining and living area.
So it was tight quarters in there.
Yeah.
But despite that extremely limited amount of space,
Mary still insisted on having a border to help with the rent.
She was like, I'm not paying this whole fucking rent by myself.
All right.
So the cramped accommodations of the new apartment
probably would have been unbearable.
But Ronnie's new work and social schedule
kept her occupied on most nights.
Through her sister, Ronnie had actually made the acquaintance of a magazine publisher at
Condon-Est, who was taken with her beauty and suggested that she model for his daughter
an aspiring artist.
Oh, wow.
Look at these gals.
I know, like just using their connections.
And at that point, Ronnie didn't have a job, so she was like, hell yeah.
And literally within a few months, she became a working model.
She was posing for artists, photographers, and her most lucrative work,
serving as the model for lurid covers of detective fiction magazines.
Oh, yeah.
So like a pulp model.
Very of the time.
Yeah.
And very interesting where those magazines take some people.
Yeah.
We've had many
criminals who are very interested in those crimes.
Ed Geem for one. So interesting. And Harvey Harvey Glatman. Yeah.
Yeah that's how he would lure people. There's a few that
were very into those magazines. I mean they're troubling. It makes sense.
I don't know like a lot into those magazines. I mean, they're troubling. It makes sense. Yeah.
I don't know a lot about those magazines.
Were they like, they were pretty normal magazines,
where girls were just looking at detectives?
It was just like detective fiction kind of thing.
So it was very over the top, very noir kind of thing.
Like the old black and white.
Yeah, but it was just the visuals, I think, were startling.
Combined into weird things, like two things and making it weird.
Yeah, I think it was like, I mean, it was obviously like people with a healthy mind
could read those and move on with their life.
And separate the two things.
People with an unhealthy mind took it to a place.
So it's not the magazines, I would say, it's like the person reading them.
Yeah, that makes sense.
So yeah, that's what she was doing. She was just modeling for a
bunch of different stuff, including those.
That was the heavy paying thing, I'm sure.
Yeah, it sounds like it was. So now even though Ethel had moved out and Joe's relationship
with his family was still challenging, the Gideons, particularly Joe and Mary, had actually
made a point of staying in contact and insisted on spending major holidays together.
Okay, well, that's nice.
Yeah, and I feel like really big for the time.
You know what I mean?
That's pretty big.
Yeah, like we're gonna stay together for holidays,
like our family unit is important.
But dysfunctional.
Dysfunctional.
But definitely, yeah.
But it's kinda nice.
It's nice that they were trying to stay together
in some capacity.
Yeah, and aside from that,
Joe's upholstery shop also had no place to bathe,
so keeping on good terms with his wife meant that shop also had no place to bathe, so keeping
on good terms with his wife meant that he could use her apartment to bathe every couple
weeks when his usual routine of washing himself in just the sink wouldn't cut it.
Yeah, I mean, a bath is nice.
Stay on good terms for a nice shower every once in a while.
Yeah, I think that's valid.
Yeah.
In the early afternoon of March 28, 1937, Joe woke up late and started making his way
to Mary and
Ronnie's apartment to have Easter dinner. On this day, he was particularly eager to
see everybody because he and Mary had recently decided to reconcile.
Oh, wow.
And they were going to tell Ronnie and Ethel over dinner like we're getting back together.
Wow, I didn't see that coming.
I know. So he reached the apartment building around 2 p.m., arriving just a couple moments
before Ethel and her husband showed up.
And Joe rang the bell for Mary's apartment,
waited to be buzzed in, but nothing happened.
He was just about to ring the bell again
when one of the tenants was leaving the building
and held the door open for them to enter.
So unsure whether or not his wife and daughter were home,
Joe told Ethel and her husband,
just like, hang on, wait in the lobby,
and I'll run up the four flights and see if they're home.
Like, why climb the four flights of stairs if you don't have to?
Yeah.
So he climbed up the four flights, knocked on the door when he reached Mary and Ronnie's
apartment.
And when no one answered, he tried the door, which wasn't just unlocked, but also slightly
ajar.
Oh, that's always a bad sign.
Yeah.
Inside, he was greeted by another pretty awful sign.
Tucci, Ronnie's pecking knees dog, I think that's how you say it. Pecking knees. Pecking knees.
Came over to him like nervously and then just crawled beneath the living room couch.
Oh no. So like clearly was off. Something was off. Now, Mary 100% knew that the family was coming
over and would have at least started
preparing dinner by this point. But in the kitchen, Joe found only the ingredients for
dinner which seemed to have been sitting out on the counter all night.
Oh no.
So like something was very off here. And the abandoned feeling of the apartment was starting
to make him feel really uneasy. But what he really noticed was how eerily silent everything
was. Like you could hear a pin drop in there.
So he moved to the main bedroom where everything was equally undisturbed.
The bed was neatly made.
Everything was as orderly as he had come to expect from his wife.
She was a very neat person.
But there was, however, what appeared to be a broken up bar of soap on the floor.
And that was strange.
Now stepping over the soap, Joe walked from the
main bedroom to the adjacent room and pushed the door open slightly, which is when he saw
the nude body of his daughter lying dead across the bed. Veronica, Ronnie. Joe didn't need
to touch her to know that Ronnie was dead. Her skin at that point had taken on a slightly
blue tinge, a stark contract to the bruises on her neck, and her eyes were open,
just staring lifelessly at the ceiling. So absolutely horrified, he quickly backed out
of the room and entered the third bedroom, where he found the body of Mary's border,
Frank Burns, dead in his bed. He had a blanket covering everything but his head, which was
just caked in blood and gore. What the fuck?
So Joe ran down the stairs from the apartment where his daughter and son-in-law were still
waiting in the lobby and he screamed to them, they're all dead, murdered.
What the, where's Mary?
You'll find out.
Oh no.
So they went back up to the apartment altogether and Ethel just sat in the kitchen sobbing
while her father and husband continued looking around the apartment because nobody knows
where Mary is. After just a few minutes, it dawned on Ethel that, wait, nobody knows
where Mary is. Like, what's going on here? So they're trying to figure it out. And Joe
suggested maybe she went to the nearest precinct for help. Like maybe she came upon the scene
too and ran to get help. So it was then decided that Joe would go check for Mary, his wife at the
station while Ethel and her husband called the police and waited at the
apartment for them to arrive.
Which I can't imagine having to sit in that apartment.
Cause remember it's a tiny cramped apartment where your sister's dead in one
room, a border is dead in his bed and your mom's missing and you're just
waiting for the police to show up.
Oh, and that poor dog was scared.
And he was so scared, yeah.
So Detective Martin Owens and William Gilmartin were the first to arrive at the apartment
just a short time later.
Among the first thing they noticed was that other than the two dead bodies, the apartment
appeared to be completely undisturbed.
There was no sign of forced entry, really no sign of a struggle.
It was like
the killer had been let into the apartment and the victims really didn't offer any resistance
when he attacked. Detective Gilmartin entered the room where Ronnie's body lay, and as
he looked around, he noticed that something was sticking out from underneath the bed.
Crouching down to look beneath, he found the body of Mary Gideon. She was fully clothed,
but it did look like
her underwear had been torn, and she too had been strangled. Less than an hour later, the
apartment was packed with detectives, patrol officers, the district attorney, and of course,
because it's the 1930s, a slew of photographers. Some of them with the police, but most of
them just from the press. Aside from the bar of soap crumbled on the floor, nothing seemed to be out of place or
disturbed.
But Ethel did notice that a small green alarm clock that Ronnie kept on her dresser was
missing from the room.
Otherwise, nothing had been taken and anything valuable was just literally sitting right
out in the open.
All things considered, the investigators were quick to conclude that whatever this was,
it wasn't motivated by robbery.
That was very clear.
That's interesting.
So a preliminary examination of the bodies revealed
that Frank Burns' death had been quick
and likely happened while he was sleeping.
He'd been laying on his side when the killer crept
into the bedroom and delivered 11 quick stabs in the head
and neck with a long pointed
instrument that they believed to be an ice pick or something very like it.
There was no way to determine the order in which the wounds were inflicted, but the fatal
wound was delivered to the base of the skull, quote unquote, just below the foramen magnum.
Foramen magnum, that's hard to say.
And that's where the spinal cord
enters the skull. So that would have killed him instantly. Yeah. Later, it was learned that he
was deaf in one ear and he was laying on the side of his good ear. So he didn't even hear.
That's why he didn't wake up when the others were being murdered. Oh, man. Yeah. Both Mary and Ronnie
died by manual strangulation. And it says the killer's hands applying such force that Miss Gideon's thyroid cartilage
was torn while Ronnie's throat showed signs of hemorrhage in the larynx and muscles of
the neck.
Holy shit.
That takes a lot of strength and a lot of like determination to do that.
And to think at least one of them was being strangled while another was nearby.
Yeah. You know? And to think that like they weren't able to stop that person.
Yeah. You will assume that's a big scary fucking person.
Yeah. But Mary's knuckles were really badly bruised indicating that she put up a big fight
against this attacker. Oh man.
And finally, although they wouldn't be able to know for sure until an autopsy had been completed,
given that Ronnie was discovered nude and Mary's underwear had been torn,
detectives assumed at least one, if not both, women had been sexually assaulted.
Oh, that's awful.
Unfortunately, with the exception of the missing clock and a few strands of gray hair found
in Ronnie's hand, the scene was very light on evidence and leads.
But there was one thing that investigators found curious.
As soon as detectives arrived at the apartment, Tucci, the dog, had been barking nonstop in a loud, shrill tone,
to the point where the ASPCA actually had to come remove him from the apartment.
And according to the neighbors, this was a common occurrence anytime somebody new or unfamiliar came to the apartment.
But none of them recalled hearing that dog barking at any time the previous evening. this was a common occurrence anytime somebody new or unfamiliar came to the apartment, but
none of them recalled hearing that dog barking at any time the previous evening.
That's interesting.
So it supported the theory that whoever the killer was, they had been to the apartment
before, at least enough that they would have been recognized by the dog and, assumingly,
let into the apartment because no sign of a struggle. Scammers are best known for living the high life until they're forced to trade it all
in for handcuffs and an orange jumpsuit once they're finally caught.
I'm Saatchi Cole.
And I'm Sarah Haggye.
And we're the hosts of Scamfluencers, a weekly podcast from Wondery that takes you along the twists and turns of some of the most infamous scams of all
time, the impact on victims and what's left once a facade falls away.
We've covered stories like a Shark Tank certified entrepreneur who left the show with an investment,
but soon faced mounting bills, an active lawsuit filed by Larry King, and no real product to
push.
He then began to prey on vulnerable women instead,
selling the idea of a future together
while stealing from them behind their backs.
To the infamous scams of Real Housewives stars
like Teresa Giudice,
what should have proven to be a major downfall
only seemed to solidify her place
in the Real Housewives Hall of Fame.
Follow Scamfluencers on the Wondry app
or wherever you get your podcasts.
You can listen to Scamfluencers early and ad-free right now on Wendree+.
We've all been there, turning to the internet to self-diagnose our inexplicable pains,
debilitating body aches, sudden fevers, and strange rashes. Though our minds tend to spiral
to worst-case scenarios, it's usually nothing, but for an unlucky few, these unsuspecting
symptoms can start the clock ticking on a terrifying medical mystery.
Like the unexplainable death of a retired firefighter, whose body was found at home
by his son, except it looked like he had been cremated.
Or the time when an entire town started jumping from buildings and seeing tigers on their
ceilings.
Hey listeners, it's Mr. Ballin here, and I'm here to tell you about my podcast. It's called Mr. Bollin's
Medical Mysteries. Each terrifying true story will be sure to keep you up at night. Follow
Mr. Bollin's Medical Mysteries wherever you get your podcasts. Prime members can listen early
and ad free on Amazon Music.
free on Amazon Music.
But like the lack of evidence in the apartment, a canvas of the neighbors proved pretty equally unhelpful. One man who lived two floors below Mary recalled hearing a scream around 11 p.m.
followed by a brief scuffle. It's always wild to me when people are like, yeah, I heard this woman scream.
Yeah, it was crazy.
I didn't do anything.
And it's like, okay, what?
And this guy was like not quite sure what he heard.
So he stuck his head out the window to listen for further sounds.
Like he heard something enough that he was like, wait, what the fuck was that?
But then he didn't hear anything following that.
So he just went back to bed.
Just like, I could, I feel like I couldn't go back to bed after hearing that.
I don't think I could either.
I don't know.
Maybe that's just me.
Yeah.
Maybe that's just us.
Another neighbor, Charles Robinson, reported that he'd come home late, a little after 2
a.m., and noticed that the Gideon's door was ajar.
And this is so fucking creepy.
He said as he passed by, the door slowly began to close as if someone were behind it
Oh shut the fuck up
And he said I don't know there was something about the way that door started to close that gave me the creeps and I beat
It to the sixth floor as fast as I could and that's a grown ass man.
I don't blame him on that one.
I would do the same thing.
There's no like violence that you can hear you're just like something about that.
That's just like I just don't like that.
That's strange and so creepy.
So while the apartment yielded frustratingly few clues, detectives did find Ronnie's diary,
which they hoped might include some information on who she was with the night of the murder.
In addition to containing a long list of phone numbers, the diary entries actually dated
back to 1932 and they were surprisingly detailed.
But most importantly
were the most recent entries referring to somebody that Ronnie only referred to as B.
Hmm.
Just the letter B.
Who's B?
Yep. As one of the detectives slipped through the pages of the diary, the phone in the kitchen
actually rang. So Detective Charlie McGowan was standing closest to it and picked up the
receiver, and the man on the other end asked to speak to Ronnie. McGowan explained that she wasn't available, and after identifying
himself as an NYPD detective, he asked for the man's name and address. The man said
his name was Stephen Butter, B, and he had been out with Ronnie the night before.
Oh.
So, thinking that they may have found the B referenced in the diary, detectives rushed
over to Butter's apartment just just a short distance away,
and immediately brought him down to the precinct for questioning.
SONIA DARA GARRETT Who are you, Butter?
BUDDY Who are you? But because the detective on the phone and the officers who escorted him to the
precinct had given him literally no indication about what this was all about, he had no idea
why they wanted to see him or talk to him.
But when they got to the precinct, he could tell from the reporters crowded around out front
that something awful had happened.
Oh no.
Once inside, it was Ethel who finally told Stephen what happened to Ronnie and the others.
What are we to find out?
I know, from her sister.
From that moment that he sat down in the interrogation room,
Detective Lyons and Commissioner Valentine could tell that Stephen Butter was not their subject.
No, no one knew his last name Butter.
Seems like they could do something that horrible.
I know.
Butter, you know, yeah, it's like flowers.
Yeah, you know, those are just nice last names.
There is a flowers.
Yeah, I remember you mentioning the flowers.
Did I already say that?
You did.
I remember hearing the flowers name.
Yeah, Butter and Flowers.
Yeah.
Now, he was obviously and very genuinely distraught by the news of the murders.
He was scared of the veteran detectives peppering him with questions,
and he seemed eager to help in any way that he could.
According to Butter, his best friend, Lincoln Hauser,
had gone out of town for the weekend and asked Stephen to, quote,
keep an eye on his girlfriend, Ronnie, while he was away.
Because he had no other plans and because it wouldn't hurt
to be seen with a beautiful model, Stephen was like, sure.
Meanwhile, Stephen's like, Jesus.
Yeah, right?
What did I do?
He's like, what a weekend for you to go away, sir.
Originally, Ronnie and Stephen's plan
was to get together with another one of Ronnie's friends
for dinner.
But when Ronnie arrived to Stephen's apartment
a little after eight, she was alone and just said that her friend had to cancel. So abandoning their previous
plan, Ronnie and Stephen met up with one of his friends and they all had dinner at a local
restaurant. They had some drinks. Stephen's friend left at about 2 a.m. And at that point, he and
Ronnie went to the Monte Carlo bar and grill for another drink. And he walked her home at about 3
a.m. Wow. He told investigators he walked her
right up to her apartment door on the fourth floor and they made plans to attend Sunday
Mass together at 10 a.m. And then he just walked back to his apartment. He returned
right at 10 a.m. the next day and rang the buzzer for Ronnie's apartment. But when nobody
answered he returned to his apartment and tried calling a few times throughout the afternoon.
That's why he was calling. That's why he was calling.
Convinced that he was telling the truth, the detectives let him go a little after 9 p.m.
And as soon as he stepped on onto the sidewalk, reporters essentially pounced on him.
Oh, yeah, I'm sure.
Trying to get any information.
Thinking he's the guy.
Right. So the next day, as investigators started digging more and more into Ronny's background,
the story of the murders hit the paper in an insanely sensational way. In 1937, Americans were still feeling
the crushing effects of the Great Depression and welcomed any story that could distract
from the reality. And the press, of course, was more than happy to deliver.
Which it's like the fact that this was like an escape from the reality of the Great Depression
is like, here, listen to this pulp model's horrific murder in her apartment. Oh, her mom was also killed
and another man. Yeah, that's an escape from the bleakness of the Great Depression. Well,
just the way they went about this was so fucked up. That's the thing. Like the press is so
sensational about it. Like there's like, hey, everybody, it's a pulp model. Like, you know,
like, you know, that was the number one thing here.
It's just so gross.
Yeah.
Now, although three people had been murdered and investigators couldn't say
which, if any, was the primary target, the press instantly zeroed in on Ronnie's
beauty and her career as a model.
I knew it.
Of course.
The New York Daily News dedicated the entire front page to a provocative photo
of Ronnie with an inset photo of her lifeless
dead body being removed from the apartment.
Wow.
Alongside a headline that read, three murders and models flat.
She opened the door for death.
First of all.
The motherfucker, you don't even know if she opened the door.
It's also not her flat.
Yeah.
You don't know anything.
It's like, it's not even, it wasn't just her flat.
Yeah.
First of all, like she was living with
other people.
And to just be like, she opened the door for death.
And it's like, what?
Do you open the door when somebody knocks on it?
Back then?
Yeah.
Today?
Oh my God.
It's like in my story that I just had last time where like the press just says whatever
they want.
Yeah.
Just makes shit up.
Talking about Marion Parker's kidnapping and death, how they just like made up that she
was like horrifically tortured and all this shit.
It's like you didn't even verify that information and it was wrong.
And it's already bad enough.
Why are you making it worse?
Stop making it worse.
Stop dramatizing it.
Yeah.
Or dramatizing it, whatever the fucking word is.
Stop making it cry.
You're making it cry cry.
In a lurid, melodramatic tone, the article detailed what they
referred to as the murder of the artist's model and the other two murders.
Nicole Zichal-Klein That is so fucked up.
Nicole Zichal-Klein Awesome.
Nicole Zichal-Klein That's fucked up.
Nicole Zichal-Klein And they all but declared that Ronnie was the target and
Mary and Frank were just collateral damage. Nicole Zichal-Klein
Just like, how do you know that? Nicole Zichal-Klein
You don't. Nicole Zichal-Klein
She's a model. That has to be the reason. No one else had any kind of life.
Also, could have made this happen. Spoiler alert. It's not the reason.
So you're really just, wow. Wow. The Daily News reported as she stepped into the apartment,
the killer was thought to have dragged Ronnie into the bathroom, throttled her and started ripping
off her clothes. The dying beauty was born to the room where her mother lay lifeless and thrown on the bed." It's like so crazy that you guys have all this information that
the detectives don't. Who told you? What the? That just made that shit up. Like detectives had no
fucking idea what happened. There was actually no actual like signs of violence other than
the bodies themselves. I was going to say, because part of the whole thing was like,
nothing looked like it was tough.
Nothing looked out of place.
Except for the victims.
Like, yeah, exactly.
Wow.
Yeah.
Almost every last article was written next to pictures
showing Ronnie in various states of undress
because of the kind of modeling that she did.
And actually, what have been more at home
in the pulp magazines that she modeled for versus the metropolitan newspaper. Like what are you guys doing? But
the Salacious story of a beautiful model murdered under mysterious circumstances was just too
good for the press to resist.
It was like right out of one of those detective magazines.
Yes, very much that. Soon every photographer who had ever shot Ronnie came out of the woodwork
hoping to sell their nude and semi-nude photos to the highest bidder, which was always the
tabloids with the lowest standards.
People are always gonna people.
It's the theme of every single story. At least one of the underlying themes is people are
always gonna people.
And they've always been people in.
It's just fucked.
People have been people in, in the best of times
and in the worst of times.
In all the times.
There's always gonna people.
Always.
That's, imagine, imagine being one of those photographers
and being like, hey, I got a nude picture of that dead girl.
It's like. What the fuck is wrong?
What goes through your brain? One should splash it on the front page of your tabloid and pay a nude picture of that dead girl. What the fuck is wrong? What goes through your brain?
Splash it on the front page of your tabloid
and pay me a couple of dollars for it.
And it's like, yeah, I understand that this is like a tough economic time,
but like, do you have fucking morals?
You don't have like a soul? Like, come on.
Like, jeez.
That's not lost on me that people were like very, very desperate.
Of course.
But I mean... Selling nude photos or semi-nude photos of a murdered girl lost on me that people were like very, very desperate. Of course. Clearly.
But I mean.
Selling nude photos or semi nude photos of a murdered girl to be splashed onto an unethical
tabloid.
What is wrong with you?
Cover is not the way to do it.
No.
But within days of their deaths, the story had become almost entirely about Ronnie and
had a noticeably misogynistic tone that basically just blamed her for her own death before anyone knew the details of the actual case.
Yeah, I mean she was the one who opened the door to the killer, right?
Yeah, in reality anyone who met Ronnie immediately liked her.
But for those who didn't know her, she became another low-class nude model with a diary full of men's phone numbers.
Yeah, we've heard that story before.
And actually even Ronnie's own father didn't hesitate to pretty much slander her in the
press.
Joe, what the fuck?
On March 30th, just one day after he'd found his wife and daughter dead, Joe Gideon gave
an interview to the Daily News and told them, Ronnie made fools of lots of men.
One of them killed her with my wife and the rumor.
And in an article that more or less placed the blame for the
murders on his daughter, he continued on saying, it's hard to say now, but Ronnie was wild
and willful. Girls Ronnie's age don't realize it, but you can't treat men that way.
Oh, Joe. Oh, Joe. Yikes. Yikes. Joe, I have so many, I have a string of things that I
would like to let out of my mouth right now that I'm just going to be a quiet asshole. Yeah. You know what? Just
Joe shut the fuck up. What? Shut the fuck up. You can't treat men that way. What kind
of grieving process is this? I'm like, slandering your child in the press. Your dead murdered
child and essentially blaming her and saying that that she did it, because she made fools of men and she shouldn't have treated
men like that.
Not men, if this is a man, also.
That's the other thing, assuming this is a man.
Which I know, like, you know, statistically.
But it's like, we're just like assuming this is a man that Ronnie made a quote unquote
fool out of and that, you know, like, you don't treat men like that.
This is what happens.
It's like, you get murdered. Oh, So we're not going to say men shouldn't murder
people. We're going to say like, don't make men feel bad. Women be subservient or else
you'll get killed. If you make them feel bad, they'll come and murder you. And it's like,
can we maybe say, don't do the murdering part? No. Okay. Got it. Okay. We're just going to
stick with this like fantasy world that everyone's living in.
Yeah, it's really awesome. Love it. Love it. Love it.
Wazers.
It'd be so hard to be alive back then.
Yeah.
She was a romance mystery writer.
They glommed on the fact that she writes stories like this. There are murders in all of the books.
From Wondery, the makers of Ghost Story and Feta,
this is a story about a murder that rocked my little community.
Binge all episodes of Happily Never After ad-free right now on Wondery+.
But while the press continued their campaign of slander, investigators were really struggling to find viable leads that could move the case forward. Given the lack of evidence, the lack
of a forced entry, and the fact that the dog was never disturbed, investigators believed
the killer could have been one of the many former boarders, and within a day of the murders,
they had publicly identified 45-year-old Chauffeur,
I don't know why I said it like that.
Chauffeur.
George Gray, I believe it is, as their prime suspect.
At the same time, they also identified 20-year-old Mary
Baco, I think, as a person of interest.
Gray had been a tenant at the Gideon's previous boarding
house on East 53rd Street,
before moving out the previous December. And Mary Baker, I think it is, claimed to have been
living with Mary and Ronnie as recently as a week before their deaths.
Interesting.
Yes. Which also imagine knowing that you were living there a week before. Like that's intense.
Yeah. And it's just interesting that there's a, there's a woman involved here.
Yeah.
Imagine that, Joe.
So Joe.
Now, police detained and questioned Gure briefly, but let him go after a few hours later without
giving an explanation to the press, which they didn't need to.
Chief Inspector John Lyons told reporters, we have a thing to hang our hats on.
And not long after, Mary Baker was also
cleared of any suspicions.
So the lack of evidence or any kind of lead was frustrating.
But investigators, they still had Ronnie's diary.
And they were convinced that the killer's identity had
to be somewhere on its pages.
Among the more intriguing entries
were those related to that man only referred to as B.
Oh, yeah, I forgot about that.
And from what the detectives could tell, Ronnie had known B for at least a year,
and in that time, the relationship had gone from friendly to fearful.
Ooh.
She never said why, but there were a number of entries where she made it clear that,
in the weeks leading up to her death, she had very much come to fear this man
and worried that his behavior would escalate
to violence.
Interesting.
Now, while the references to Bee were a promising lead, police still didn't know the man's
identity, so they turned back to Ronnie's personal life.
And before long, they found out about Ronnie's ex-husband, Bobby Flowers.
Flowers, that's where it came from.
I was like, I knew I heard that name in this thing.
Yes, Ronnie's ex-husband, B-B-B-Bobby Bee.
Oh, with a B. According to Flowers,
he and Ronnie had gotten into a handful of arguments during their relationship and one
or two of them may have gotten physical. Oh no, here I was saying your last name is Flowers.
I know. But he swore that all of that was in the past. It was true their relationship
had come to an end, he said, but not because of any animosity. They just got married too
young and for the wrong reasons. So they decided that it was best that they parted amicably.
His explanation seemed reasonable. And in addition to that, he also had an alibi for
the night of the murder. He'd been working as a hot dog vendor in a very public location.
So that could have easily been verified by hundreds and hundreds of witnesses. So he's
not the B. Now, by March 30th, more than
200 NYPD officers had been assigned to the case and dozens of potential witnesses and suspects had
been interviewed, but no new leads presented themselves. Having ruled out Garay as a suspect
and confirming Bobby Flowers' alibi, detectives were back at square one. All they could be
reasonably certain of was
that these murders, or at least the murder of Ronnie, were a crime of passion. And in
addition to that, much to the chagrin of the tabloids, the test results of the vaginal
swab showed that neither woman had been raped.
So it seemed unlikely that this actually was a sex crime. But if not the ex-husband or her companion for that evening,
Butters there, the most likely suspects,
who would have had such anger towards Ronnie
that they would have wanted to kill her?
In absence of any new suspects,
detectives turned back to the person
who had reported the crime in the first place.
Father and husband, Joe Gideon.
I was wondering if they were going to ask some questions.
They did.
When detectives Owen and Gilmartin
arrived at the apartment right after the family's call
to the police, they both seemed to notice
that Joe's behavior seemed out of the ordinary for what one
would expect in those circumstances.
Unlike his daughter and her husband, Ethel,
and they were sufficiently shaken up.
But Joe, they felt seemed
unaffected. Their suspicions were raised again in the days that followed when he gave those interviews
to various tabloids, where he pretty much slandered his daughter and spoke quite frankly about his
wife and their separation. They were like, what the fuck? This is a little weird. So also when
Ronnie's body had been processed, technicians found several
gray hairs on her body, which they believed might have come from the killer and Joe Gideon
had gray hair. So during their initial interview with him, he claimed that on the previous
evening, like the night before the murder, he'd gone out to a bar or the night of the
murder, excuse me, he'd gone out to a bar around the corner from his upholstery shop
where he stayed all night drinking beer and playing ski ball until 2 a.m.
So detectives went to this bar, this cafe to check on his alibi.
And the bartender did remember seeing him that night
and actually even had Joe's ski ball high score recorded on the board for the night.
Wow. But he said he didn't remember seeing Joe around closing time.
He was like, yeah, he definitely was here.
But like, I don't know. I don't think I saw Joe around closing time. He was like, yeah, he definitely was here, but like, I don't know.
I don't think I saw him around closing time.
So that meant that Joe had been where he said he was
that night, but he very well could have left early
and gone to his wife's apartment to commit the murders.
Yeah, like the timeframe is a little shaky.
So no longer to verify Joe's alibi,
detectives returned to the upholstery shop on April 1st
to ask him some follow-up questions.
The officers confronted him about what the bartender had told him, but Joe insisted that
the man was mistaken and he had definitely been at the cafe, the bar, all night.
So while one of the two detectives asked the questions, the other looked around the shop,
and that's when they came across the upholsterer's kit lying on the. Oh no. The kit contained that everything somebody would need to upholster furniture,
including several large needles.
Oh, I'm worried about this.
Curiously, one of the needles, the largest one that most resembled an ice pick,
appeared to be missing. Based on the unconfirmed alibi, his obvious anger towards his daughter,
and his being in possession
of what could have been the murder weapon, as well as a pistol without a permit that
was also found, Joe Gideon was taken to the local precinct for further questioning.
I'm really hoping that this is not what I think it is.
Well, at the precinct, Joe stuck to his story about playing skeeball and drinking all night
on the night of the murders, and offered his own theory as to the identity of the killer. According to Joe, a quote millionaire from Boston had been
infatuated with Ronnie and had vainly offered her a car, an apartment, and some money. When Ronnie
rebuffed his advances, the man became quote frustrated and had hired somebody to kill her.
That was Joe's theory. He told detectives about this theory on the day of the murders and it was investigated and quickly dismissed as unfounded. So he's
been saying this from the jump. So they weren't very receptive when he repeated it at the
precinct because they pretty much ruled it out.
Yeah, they're thinking you're just trying to get out of it.
Exactly. By the end of the day on April 1st, a spokesperson announced to the press that
Joe quote would be arraigned on a formal charge sometime before morning.
However, by the following day, he had yet to be arrested or charged with any crime.
But finally, on the morning of the 2nd, he was charged with being in possession of an
unlicensed gun.
A pretty minor charge, but enough to hold him for further questioning.
Yeah, easy.
Yep.
So detectives intensely interrogated Joe,
keeping him awake for nearly 33 hours,
denying him food, threatening,
and physically assaulting him.
But by the end of the interrogation,
his story remained exactly the same.
Wow.
Nothing was breaking him.
I didn't see that.
I thought you were gonna be like, and then.
Mm-mm.
Wow.
Now convinced that the police weren't doing,
and this is crazy, convinced that the police weren't doing it, and this is crazy, convinced that the
police weren't doing enough to find the killer, the editor of True Detective Magazine, where
Ronnie actually posed as a cover model, sent one of his writers to Joseph's building to
ask whether neighbors had seen him come or go that night.
The editor?
Yes.
Did the police work?
Yes.
Okay.
This actually wasn't the first time that the magazine had gotten involved in the story.
When the press and tabloids started printing all these slanderous lies about Ronnie, the
magazine published a full page editorial intent on combating those lies and telling their
considerable readership about what a good person Ronnie had been.
Oh my God, that just gave me chills.
Yeah, I know, same.
Like, that gave me chills.
And it still gave me chills.
Oh, I love that they did that. Yeah, they were like, no, fuck all of you. Yeah, I know same. I knew that. And it still gave me chills. Oh, I love that
they did that. Yeah, they were like, no, fuck all of you. Yeah, like we knew her. This is
who she was. She was our friend. Oh my God. That like really gives me chills. Yeah, especially
back then. Yeah. They didn't have to do that. And it's like the fact that he's sending,
he's like, fuck that. They're not doing enough. I'm going to send my own investigation going
out here. Like they're not asking neighbors whether they saw Joe.
I mean, come on. Like this guy's figuring it out. Wow. I love that. It's amazing. What a turn.
Now, it's unclear how much the editorial influenced the case,
but this second intervention would prove to be a critical move.
The writer from True Detective had knocked on only a few doors before he found a neighbor that said he
absolutely saw Joe Gideon come home drunk at 3 a.m.
Holy shit.
Since investigators knew Ronnie had been killed a little after 3 a.m., that meant Joe Gideon
couldn't possibly have been the killer.
Wow.
The editor of the True Detective magazine cracked that.
Just knocked on a couple doors.
And it was like one of the first couple doors he knocked on.
So it's like, why didn't I have to wonder if they were getting frustrated and felt they
could place the blame and felt if they beat the shit out of this older man.
That he'll admit to it like a false confession and we'll just go with it.
And people will buy it because he kind of has been slandering his daughter in the press.
Like he's kind of made it easy.
Right.
Oh my God.
I'm like, wow, this is amazing.
But then I'm like, but who the fuck killed them?
Well, with the neighbor having confirmed his alibi,
Joe was released from custody on April 3rd,
having suffered more than two days of brutal,
and not to mention illegal, interrogation tactics.
According to the press reports, upon his release,
he had, quote, numerous black and blue spots, swelling, cuts,
and abrasions on his face and head. And
his lawyer claimed that he had been kicked and pulled and dragged and slapped for hours.
And he's innocent. And he's innocent. And no matter what he's saying in the press, that
is his wife and his child. Like that's, he feels something deep down there. So having
lost their prime suspect detectives were right back to where they started days
earlier when the bodies were discovered.
Detective Walter Harding told reporters, there are four or five different angles we're working
on now, and when we've cleared these up, we'll have a complete and direct case.
But the truth was, they were no closer to catching the killer than they were on day
one.
With no other leads to pursue, they turned again to that diary. Which is when they discovered
an entry where Ronnie made it clear that, whatever feelings, whatever her feelings for B might have
been, his attention was clearly focused on her sister, Ethel. Wait. According to the diary,
in the weeks leading up to the murders, Ronnie had been concerned that B had become obsessed with Ethel and
she was worried that he might do something irrational to Ethel.
Okay. I have a couple of things here. One, why didn't they read the whole diary?
That was my immediate question.
They're like, oh, we, we did some, some work and we found this thing we didn't read before.
It was, I mean- Just read the whole thing.
Read the whole thing.
I think it was a lot to get through
because it was five, what?
Yeah, five years of entries.
Higher, get some interns in here.
Start reading this shit.
Or like give people parts and have a book club.
Exactly, all of you read different parts of it
and get through it. That was my thought.
Because I'm like, why was this so long coming?
But, and also I'm like, wait a second.
I'm immediately thinking something,
but I don't want to like slander someone before I know.
So I'm going to let you tell it.
Good for you.
Yeah.
Good for you.
I think you might be onto something based on the twinkle.
So armed with this new piece of information,
detectives went to FL Gideon and asked
her whether she knew the identity of the man referred to as B. Somewhat surprised, she
said she didn't just know his identity, she knew him quite well, the entire family did.
His name was Robert Bob Irwin, a former border at Mary's boarding house, who'd become
somewhat infatuated with her, but moved
out and left the area when Ethel rejected his romantic advances and married Joe Kudner.
And that is where we're going to pause and wrap up part one, and we'll see you for part
two.
I know who it is.
I think if you listened pretty good in the beginning, you might...
Yeah, pretty carefully in the beginning, you might have a clue.
Yep, I think I know.
But you'll find out in part two.
Oh, no, this is such a sad case.
And especially if this is the scenario where this person was obsessed with Ethel,
and then Wednesday, right?
Mistaken identity.
It's like, holy shit.
Yeah.
Damn, that's brutal. It's like, holy shit. Damn, that's brutal.
It's really rough.
And there really is, for lack of a better way of saying it,
a lot of collateral damage here.
Absolutely.
Almost the entire.
Thing is collateral damage.
The entire case.
Yeah, wow.
But we will talk about the rest of this in part two.
So we hope you keep listening.
And we hope you.
Keep.
It.
Weird. But that's where you don't go we hope you keep it weird.
But that's where they don't go listen to part two. Bye. So Thank you. If you like Morbid, you can listen early and ad-free right now by joining Wondery Plus
in the Wondery app or on Apple Podcasts.
Prime members can listen ad-free on Amazon Music.
Before you go, tell us about yourself by filling out a short survey at Wondery.com slash survey.