No Stupid Questions - 64. Are Women Required to Be Nicer Than Men?
Episode Date: August 15, 2021Also: should you feel guilty if you don’t read books? ...
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I would like to violently agree with you.
Yay!
But before I violently agree, I would like to violently disagree.
Oh no.
I'm Angela Duckworth.
I'm Stephen Dubner.
And you're listening to No Stupid Questions.
Today on the show, how important is it to be nice?
Oh my gosh, I'm so excited!
You won the swim meet!
Okay, tell me everything!
Nice.
Oh my gosh, that's so exciting.
You won the swim meet.
Okay, tell me everything.
Also, is reading books somehow morally superior to consuming other forms of media?
Someone was bragging that they were on track
to read over 30 books this year.
I joked that I was on track to watch 300 hours of YouTube.
So Angela, we get a lot of interesting emails from our listeners, for which I'm grateful.
And occasionally there's a comment to the effect that they enjoy our dynamic so much
because it's a little sweet and sour.
They say that you, in addition to being so smart, are also so nice.
in addition to being so smart, are also so nice. While I, in addition to being less smart,
am also mean or snarky or negative.
Acerbic, sarcastic, critical. I'm just guessing.
Maybe you're the one writing all these emails.
So whether or not this is true, it did make me wonder, when you have a message to get across, how important is, quote, being nice? And I'm particularly curious the degree to, how is this coming across? And what are the feelings of the person who's receiving them? I don't always do it, but usually when I don't do it, it's only because I'm tired and I'm hungry and I'm in a bad mood, but I try to do it. What about you?
So I was reportedly very nice when I was younger, as a little boy, at least.
Reported by whom?
My family. I was very polite and cooperative and obedient. And I don't feel like I turned
mean, although I do think I am much more willing to say what I'm thinking now than I was when I
was a child. On the other hand, what I do for a living
is try to look at the way the world is going, look at what people are doing, look at the ideas that
are out there and challenge them. So it's not saying, oh, you're terrible, you're stupid.
It's more like saying, how do you know that's the case? And why are you sure that this is a good
idea? And so on. So, yeah, I guess I feel that part and parcel of who
I am is to ask questions that might occasionally feel a little bit negative or snarky. And I will
say this, it doesn't bother me. Maybe it should, but I feel that deep down I am a relatively kind
and loving person, so I don't feel a big conflict. But I am curious that the perception
is such that I, compared to you especially, seem a little bit ogre-ish, whereas you seem
a little bit saintly. And I'm okay with that. I'm definitely okay with that. Now, when you say
it's part of your job to ask critical questions, like I'm a journalist, I need to question
everything, and I need to get you to examine your own assumptions
and ferret out the logical kinks in your argument. Is there a way that you can do your job and at
the same time signal I'm an ally, not a foe? I think I do innately try to do that. In fact,
the harder the question is, the more I do try to be maybe not warm is the word I would use, but certainly
not hostile, not confrontational. And I might even preface a question by saying a critic might say,
or I can't help but think, et cetera, et cetera, just to show I'm not trying to aggressively line
up against the person. On the other hand, I think the conversations that you and I have are more
like conversations. So I may be asking you a lot of questions, but I'm not interviewing you per se. When you are like
actually asking somebody questions in a journalistic way, my guess would be, and this is
what I would do, is I wouldn't start off with the really critical questions. I think I would warm
them up with a lot of like, I don't want to say flattery, but questions that you're not going to be asking a lot of challenging follow-ups to. Is that your strategy? That is definitely a standard
tactic. I know of no journalist who, when they're having an interview where they know that they're
going to potentially antagonize the subject to some degree, where they don't try to ease into
things. Because if you start on that foot, it puts the subject on the defensive.
And honestly, I try to never really put the subject on the defensive, even if I'm challenging
the findings, because I want them to have an opportunity to really put their argument
forward.
My purpose is not to say, hey, I think I'm right and you're wrong.
Although occasionally I will ask a question like, explain to me why you're not wrong about
this because I'm not seeing the logic.
And then I also incorporate the old peak-end theory from Danny Kahneman and Donald Relmeyer
having to do with this old paper about colonoscopies, which is if you make the ending of a negative
experience more positive, then the entire experience will be viewed more positively.
And so even if there's a particularly contentious or
difficult interview, if you can bring it back to a moment of collaboration and warmth, then it seems
to distill the aggression a little bit. This is often criticized, by the way, you know, when you're
giving somebody feedback and you say something positive and then you have all this negative stuff
that you really wanted to say and then you end with something positive. There are various ways to describe it. I've frequently heard it called a sandwich. But I think it's actually a good thing because of Pekin. That to me is psychologically wise. And if it's cliche, it's only because it's good and therefore we keep doing it.
I am really curious to know whether you have felt as a female academic that it is either expected of you or it's advantageous for you to, quote, be nice in a professional setting
because women have often been discriminated against when they are perceived as less nice,
whereas men can sort of get away with it.
Usually in social cognition, which is the fancy word psychologists use for how we perceive
other people, the dominant theoretical framework is that one of the ways we judge people is
how warm are you?
The other dimension is competence.
There's actually a scientific study at an engineering firm, very male-dominated industry
in general.
There were women and men. And as part of their
just general performance reviews, et cetera, they got 360 feedback. The study design had
ratings of competence and warmth. And you see that men are rated as confident, which is another one
of the ratings that was collected. Men are seen as confident if they are seen as competent. But women to be seen
as confident by others, that is only true if you come across as both competent and warm. And I
think about Hillary Clinton as always being described as cold, and I never really got that.
But for a woman, you have to be competent and confident and super, super nice.
I have seen it explained by one political expert that voters will not vote for a woman they don't
like, even if they think she is qualified, whereas they will vote for a man they do not like if they
think he is qualified. And so it's hard not to take that as a penalty.
true that women do have a baseline higher level of empathy and warmth than men. I know there is research on, for example, the dopaminergic reward system in the brain. And some of this research
would suggest that when a woman does something which is pro-social on behalf of another person,
altruistic as opposed to selfish, the reward system is more sensitive in a woman than a man. If that's true,
and if it's generally true that we experience women being a little more empathic, a little
more warm, that could be the explanation for why we demand it more. When you look at economics,
which traditionally was a very, very, very male field and has gotten somewhat more female over the last 10 or 20 years. There's always been a division in the
kinds of work that female and male economists do. There were some areas that remained almost
exclusively male than some other areas where there were more female economists. Claudia Golden,
for instance, being a very prominent labor economist, she would argue, I believe, that as
a woman, she had a little bit of a different view of labor across the board, not just jobs with firms, but also the work that women are doing
in the home to a much greater extent than men are doing in the home. When you look around
economics now, most of the economists who have been researching and really pushing for holistic
reforms over the past decade or two, really
trying to make the economy fair to more people. The vast majority of those economists that I see,
at least, are women. I think of people like Kate Raworth and Mariana Mazzucato, Janet Yellen.
And so when you say that empathy is scientifically observed, that women have more of it,
that empathy is scientifically observed, that women have more of it. I am curious whether it is trait or strategy and whatever the case may be, what could or should men learn from that?
I don't know whether we can ever tease apart these evolutionary questions of whether it's
because women were in the caregiving role and we bear the young.
Like, is that why there are these differences?
Or are they learned and societally shaped and constructed and like a feature of culture?
But to me, it's clearly better.
It's not like, well, you know, I say tomato, you say tomato.
Empathy is good.
Caring about other people is good.
And if it's true, as many studies suggest that there are higher levels of cooperation, empathy, caring, pro-social motivation for women on average, then maybe the real question is, how do we help men catch up? Can we just raise the expectations for what men should be. But Angela, let me ask you this. When there's a problem or friction,
whether it's a personal relationship, work relationship, whatever, is niceness a good way to
fight back or to get the result you want? Or is it better to put niceness aside to get the result
you want? I think that 90% of the time, niceness gets you what you want. Wow.
Our friend Bob Cialdini would say there's the principle of reciprocity. You start being nice
to someone and without thinking about it, people tend reflexively to be nice back.
And maybe 10% of the time, it doesn't get you what you want. And you have to be fierce in a different way. And
maybe the lesson for my daughters, for example, as they become young women is that being nice
is great and yay for being nice as much as you can, except remember that you don't always have
to be nice. And that's not always the right thing to do. I've been in situations where I am, what I feel is very nice to someone, but then it's
not reciprocated.
And when I find it's not reciprocated, then I don't go out of my way to be unnice, but
I do try to avoid that person in the future.
There's a feeling of niceness being rejected that is really unpleasant.
Now, it's probably not fair because maybe the person's distracted, having a bad day. It could be a million things. But what do you do when you feel that your niceness
is not reciprocated or even acknowledged? Like you go out of your way to pick up a turkey and
cheese sandwich for a friend and they never buy you a sandwich ever, not even half a sandwich.
Something like that. Yeah. If you were truly saint-like, like my mom, you wouldn't even notice.
You would never even think that somebody should ever get you a sandwich, as many sandwiches as you might make for them.
I think that most human beings are not like that and that the principle of reciprocity works also in the direction of expecting somebody to reciprocate our kindness.
And when they don't, I feel the way you do, Stephen, I love gratitude. And when I do nice
things and there is the absence of gratitude, it's like, wait, where's the thank you email?
Where's the smiley face? I get a little annoyed. And yes, it makes me not so inclined to be so nice in the future.
But what you're saying here is that niceness is strategic.
Yes.
Adam Grant, a common friend and scientist who I work with a lot, would say that this reciprocity, he calls it matching.
You know, I did this for you.
You should do this for me.
And the true pure altruism is not matching. You know, I did this for you. You should do this for me. And the true,
pure altruism is not matching. It's just giving. Like, I do this for you, period.
But is the true altruist the unicorn of the human? Does it really exist?
I think we're all of us, some blend of a matcher and a giver. And even some little part of us is
a taker, somebody who just wants stuff and doesn't want to be nice at all.
We have all three of these things in us.
Hopefully we have them in a ratio which is mostly giver, some matcher, and hopefully not very much taker.
But I do think that outside of family, like outside of your own children or your spouse, the idea that there'd be some expectation of reciprocity is just logical.
Why wouldn't you say thank you back or like,
where's my sandwich? Adam Grant actually has this idea of being a disagreeable giver.
That is somebody who's making a contribution and doing things that are helpful, but they might be a little bit disagreeable, cranky. And I think when Adam evangelizes about this, like, oh,
they're the ones to call things as they are. And he himself has a very high capacity for being a disagreeable giver. I do think that it's easier for him to do that as a guy than it would really productive, ultimately contributing woman who everyone's
like, but we're still glad to have her on the team. I do think there is a much higher expectation that
women are going to be always thinking about how you feel, how things land. And so again,
I don't know what the solution is. I would rather men be nicer than for us to lower the
threshold for women.
What do you think is more likely that men will become nicer or that women will become less penalized when they're not being, quote, nice?
I think men are already becoming nicer. I don't know. Maybe it's because I'm married
to one of these guys who's just so nice. I do think that we are entering a cultural chapter where the traditional gender roles are absolutely
blurring, trading, flip-flopping. And I see men more and more take public identities as being
warm, pro-social, empathic human beings. And I think that's the right direction.
So the headline really of this conversation that we're having is men are more awesome than previously thought.
Or men are finally catching up.
Still to come on No Stupid Questions, Stephen and Angela debate the inherent value of reading books versus listening to podcasts or watching documentaries.
Oh my goodness. Why would anyone want to do that for pleasure?
Stephen, we have an email from John B.
Hello, John B.
John writes, I have a problem with society's reverence for reading.
I was part of a conversation recently
where someone was bragging
that they were on track to read over 30 books this year.
I joked that I was on track to watch 300 hours of YouTube.
There was a, quote, disagreement, unquote,
over which was a better use of time.
I argued that someone who watches hours
of quality documentaries,
explainer videos, and science experiments on a screen
is getting more enrichment than someone who spends an equivalent amount of time
reading supermarket checkout line paperbacks.
I'm not putting down anyone that reads books like this,
but I don't believe it's something to get on your high horse about.
We spend a lot of time telling people to get off the screen and read.
I wonder if there was a time right after the printing press was invented where people were told to put the book down and go tell a story around the campfire. Some dad back in 1475
probably told his kid, that book is going to rot your brain. I'm curious about your take on this.
I love John B.
I know, right?
So I'm not sure which camp I'm in at the moment because I'm a person who used to write books and now I make radio and podcasts.
Yeah, that is true. You're part of the problem.
I am part of the problem.
So there was an article several years ago in Slate by Vaughn Bell, who's a neuroscientist and clinical psychologist at UCL, University
College London.
It was called Don't Touch That Dial, A History of Media Technology Scares from the Printing
Press to Facebook.
And it is indeed true, as John said, that there have been people shouting about this
kind of thing, but it precedes the printing press.
So Socrates famously warned against writing because it would create forgetfulness in the learner's souls because they wouldn't have to use their memories.
Interesting. Socrates wanted you to just commit, to recite genealogies and so on. And then in terms of the printing press itself, there was a Swiss
scientist named Conrad Gessner, who may have been the first to raise the alarm about the effects of
information overload. He wrote a landmark book in 1545 describing how the modern world was overwhelming people with data and that this
overabundance was confusing and harmful to the mind. And then in the 18th century,
as newspapers were becoming more common, there was this argument that getting news from the
printed page was socially isolating to readers, and it detracted from the socially and,
I guess, spiritually uplifting group practice of getting news from the church, because the church
was always a disseminator of certain kinds of information. So this is an age-old story.
But it sounds like John's problem here, if I may call it a problem, is that he doesn't like the moral high ground that readers seem to take.
So one consolation to John would be the fact that almost nobody actually reads books.
What do you mean?
So here's my favorite story about how little people read, even the people who buy books.
There is a prize in England.
It used to be called the Man Booker Prize.
I think the name has changed a little bit now. I think it's just the Booker Prize.
Yeah, because I think man was actually a sponsor.
Oh, I was going to say man did something terrible and got canceled.
It could also be that. I don't know. But there was an experiment in which I believe it was the
winning book that someone cheeky, it might have been a newspaper like The Guardian, went into bookstores and put a coupon that was redeemable for 20 pounds, something like that, into the middle of the book to see how many people who bought it actually would redeem it. And let's just say that whoever pulled that cheeky stunt did not have to pay out very much money. Many of the people who bought the book because it was the
prize-winning book never got to page whatever it was, 184. That is so clever. And because of the
invention of electronic books like Kindle, there's actually been much more comprehensive, systematic,
and complete data analysis on how much people read and then how much of which books people read.
I think Harry Potter books are the most read. People buy them and which books people read. I think Harry Potter books are the
most read. People buy them and they finish them. And I think there are books like Chaos where
you're like, that sounds good. I really should learn about Newtonian mechanics or whatever.
And then people read the first three paragraphs and then that's it. And I always wondered,
you know, it takes so little to be on the New York Times bestseller list.
When my publisher told me that you have to sell thousands of books in a given week, not hundreds of thousands of books.
I was thinking about the population of the globe of the United States.
And I was like, oh, you must have to sell 150,000 books to be number one on the New York Times bestseller list that week.
And that's not true.
So first of all, the New York Times bestseller lists are interesting because there are now many
lists. There is hardcover, softcover, how to, et cetera, et cetera, which means that it's a lot
easier to make any one list. But I do remember the number of copies of Freakonomics that we sold the
first week. And it was thrilling because this was my first New York Times bestseller.
I believe it was something like 23,000 copies, which, you know, is in some ways a lot of copies
of a book. But of the top thousand videos on YouTube, I'm guessing there are more than 25,000
people watching it every third of a second. So it's all relative. And this was a while ago when
there were probably more hard copies of books being bought and sold. That got us to like number five, I think, on the New York Times bestseller list.
So if you look at the data across the population, very, very few people read books. So I would say
to John B., don't sweat it. You're on the winning team here. So if you feel bad about not being a
reader, it's okay because you really are in the majority.
Do you think that people are getting less or more out of what you're producing now compared to what you were writing before?
It is an interesting question with a lot of answers. weekly Freakonomics Radio podcast versus writing a Freakonomics book every four or five years
is that when you make a weekly show, your audience travels with you. So most people who listen to
podcasts subscribe, or these days they're changing the word to follow because subscribe connotes that
you pay and most of it is free. So if most people follow you, their phone or their computer
automatically gets the next one, in most cases, not in all cases. Whereas every time you write a book, which takes a long, long, long time, you have to sort of say to the universe, hey, universe, it's me. I've written this thing that we call a book. And you have to try to find these people and remind them that there is a thing called a book and that this is where you can go to
buy it. The other thing is, my favorite part of writing was always interviewing. And what I loved
about interviewing is I feel like conversations, like this conversation that we're having,
although I'm certainly dominating right now, there is something alchemical about it. There's something that happens when two
people are exchanging ideas and challenging and so on. And what I disliked about the writing
process, turning that interview into an article or a book, is that so much context got omitted.
And so the audio format, I find, is in some ways superior because for the listener
versus the reader, the context is more intact. And I find that incredibly useful.
Why is the context more intact?
Well, it's the difference between hearing the conversation, even if it's edited,
and reading a quote on the page. For instance, if I write an 8,000-word article about Steven Spielberg,
let's say, of those 8,000 words, maybe 1,500 words are quotes from the person. And those quotes are
being inserted into a context by the writer. In other words, the writer controls the ecosystem
or the environment of that piece
a lot more. Whereas in the audio interview, the balance is most likely to be close to flipped.
You hear a lot more from the person being interviewed and you hear them typically in a
more native context. And so I would make the argument that, yes, every medium is different.
A newspaper is different from a book.
A podcast is different from a documentary and film and so on.
But I think my favorite answer to John B's question is there are so many avenues for
learning interesting stuff out there, depending on who you are and what you want to learn,
that no, you shouldn't feel discriminated against because you choose to not be a reader of books,
full stop. But let me turn the question back on you, Angela. You are a pretty
constant reader, it would seem. You're always reading at least a book or five, right?
I am a nightly reader. I read right before I go to bed and then probably like two hours during
the day.
And what about your kids? Do they read less or more than you?
Maybe we're during the day. And what about your kids? Do they read less or more than you? Maybe we're about the same. And what if one of your kids or someone else in your family
says, I just want to watch YouTube all day instead of reading? What's your response to that?
I am sure one of them did say something when they were little, like, I want to watch hours of
YouTube. I mean, my kids are 18 and 19, so the horses have left the barn and I have no control over them anymore.
And look, I guess you're giving me some historic tableau in which I'm just yet the next generation of people to crankily bemoan that the youngins are getting on to some new technology that's going to rot their brain.
all say that when my girls were young, I thought to myself, if they watch this Technicolor video with Elmo and whatever, even if it's kind of educational, it's just so much easier than the
work that has to be done when you're really thinking about something. And reading does seem
to be more effortful, at least for me, than when I am passively watching a documentary, no matter
how good the documentary is. So I think there is a level of engagement and
self pacing in reading that doesn't happen in some of these other media. Say, for example,
you're listening to a podcast and you hear something and you don't really quite understand
it. And before you know it, you're on the next minute of the podcast because it just keeps
moving. Right. You know, they have a little pause button. Nobody uses that to pause and go back 30
seconds when you're walking to the grocery store. I mean, if I'm reading a book, you know, my mind
wanders and I'm like, oh, crap, I have no idea what that last paragraph was that I read. Just
very reflexively, I go back and I start over where I lost the thread of logic. And I really don't
think we do that with YouTube videos,
with podcasts or any other of these media, which are inherently passive. And I do think there's
this active engagement that happens in reading that is different. So I would like to violently
agree with you. But before I violently agree, I would like to violently disagree for a moment.
Oh, no. And say that I dispute your argument that no one pauses and rewinds on podcasts or films or videos or whatever, because there is an awesome little every medium is a little bit different, but the 15 second rewind button.
The little arrow that's going counterclockwise.
Now, maybe I'm the outlier here, but I really doubt it.
But I use it all the time.
I use it in audio books. I use it inlier here, but I really doubt it. But I use it all the time. What?
I use it in audiobooks.
I use it in podcasts.
No.
I do.
You do?
I do.
It sounded like we just got married.
Why?
Why?
Because I missed something.
I didn't understand something.
I was maybe driving and I had to focus.
I use it all the time.
It's one of the reasons I have such a hard time listening to live radio or watching live TV now, because I instinctively look for that 15 second rewind and it's not there. And that's very frustrating. Even Jeopardy, when you're watching Jeopardy, don't you hate when you wait, wait, wait, I didn't quite get that. And I want to go back. Don't you have that experience?
Yes, of course I have that experience, but I'm not the person who looks for the rewind button. I'm just like, what? Okay. system for learning that is unique. It doesn't mean it's always better than all the alternatives,
but it is unique. Now, that said, I've always been interested in how good a reader a given
person is. And I think there's a lot of variance in that. What do you mean how good a reader someone
is? Look, reading, as you said, takes effort. There's all this decoding, there's comprehension,
there's focus, there's making connections in your mind between the words that you're seeing and the concepts that they're portraying.
And because there's so much complexity there, there's a variance in ability.
There are people who are really good readers and there are people who are less good.
I know there's this book called The Reading Mind by Daniel Willingham, who's a professor of psychology.
Oh, I love Dan Willingham, who's a professor of psychology. Oh, I love Dan Willingham.
He writes about the difference between a, quote, good reader and a less good reader.
If you're a good reader, you're more likely to enjoy a story because reading it doesn't
seem like work.
The enjoyment means that you have a better attitude toward reading.
That is, you believe that reading is a pleasurable, valuable thing to do.
A better attitude means you read more often and more reading makes you even better at
reading.
So you can see how if someone gets off on the wrong foot with reading, that it might
seem like, oh my goodness, why would anyone want to do that for pleasure?
And I would say if you look at the data and look at the fact that very few people
read a lot of books, that this is describing most people, not a minority. Well, this gets back to
that decision I had as a mom. It's like, Lucy wants to be on the iPad all day. Is that okay?
Or should I put the iPad away and make her read? And I think what Daniel Lingham is referring to
is research by Keith Stanovich and others on what's
called the Matthew effect in reading. So the Matthew effect is a biblical allusion to the rich
getting richer and the readers get more reader-y. So when I had that decision as a mom and my
daughter wanted to do the easy, colorful, musical, engaging, fun thing of watching whatever she wanted to watch on the iPad, I knew that if I
set her down the kind of like iPad-only diet or YouTube-only diet, that she might never get into
this Matthew effects cycle. And what did happen is that Lucy and her sister Amanda ended up becoming
what Dan Willingham would call good readers. They were good at it and they enjoyed it.
And by the time they were in fifth grade, this is maybe not such a great parenting story,
they had finished the whole Twilight series. They would bring these thick teen novels into school.
They would hide them in their desk and then they would secretly read them. And I do think that to this day, it is something which is relatively effortless for them and they can get pleasure out of it. So that's my kind of like, yay, reading is great. I think we should encourage it. And it's going to be harder to get kids into that virtuous cycle, the more attractive these easier options like watching YouTube videos are. Okay. That said, I do think the choice of what medium you are going to consume in order to
gather a certain piece of information is an important choice and there are a lot of options.
So I think it's incredibly context and goal dependent. In other words, if I want to work
on my golf swing, am I going to read that or am I going to watch a video?
Well, that feels pretty video, right?
Baking, you know, unicorn cookies.
Do you watch baking videos and do you feel bad about that?
I love watching baking videos. And I think that is an example of something which is appropriate for the medium.
And I'm very into the habit of doing the rewind on those kind of videos, Stephen.
So I shouldn't say that I've never used the rewind.
So there's something I learned from my good friend Angela Duckworth,
which is that when considering this kind of question or dilemma that John B. is posing,
that you could say either or, but either or is limiting.
So I'm going to go both and, and I'm going to say,
read as much as you possibly can when you feel it suits your purposes. But also, John B., watch your quality documentaries, as you put it, and your explainer videos and your science experiments, and I don't think anyone is the worst off. And for those high horse readers that make you feel inferior, I think they're doing no one any good, to be honest.
No Stupid Questions is part of the Freakonomics Radio Network, which also includes Freakonomics Radio, People I Mostly Admire, and Freakonomics MD.
This episode was produced by me, Rebecca Lee Douglas.
And now here's a fact check of today's conversations.
Stephen argues that nobody actually reads books anymore.
It's true that time spent reading has dropped significantly in recent decades.
According to the American Time Use Survey, in 2004, roughly 28% of Americans age 15 and
older read for pleasure on a given day. In 2017, that figure
was only 19%. However, there's early evidence that during the global pandemic, reading rates
increased significantly for the first time in years. In the U.S., market research group NPD
recorded an 8.2% increase in sales of print books and a 17% increase in the sales of e-books.
But we've yet to see if this trend will continue as COVID protocols change.
Later, Stephen and Angela discuss the Booker Prize, formerly the Man Booker Prize,
and speculate about the reasons behind the name change.
The prize was first awarded in 1969 as the Booker Prize for Fiction. Publishers Tom
Mashler and Graham Greene, the nephew of the famous novelist of the same name, came up with
the idea for the award and secured wholesale food operator Booker McConnell Limited to sponsor it.
But in 2002, the company stopped its funding and the investment management firm,
The Mann Group, came on as a sponsor. Thus,
the honor became known as the Mann Booker Prize. Then, in 2019, The Mann Group left and Crankstart,
a charitable foundation, took over as sponsor. Instead of changing the name of the award to
the Crankstart Booker Prize, the foundation decided to revert back to the original name.
So, Stephen was correct in assuming that the change was related to funding.
However, Angela wasn't totally wrong to suggest a canceled sponsor.
The origin of the prize has been described as problematic.
In his acceptance speech in 1972, art critic and author John Berger
openly criticized Booker McConnell's sugar firm's
historic exploitation of Guyana and African slavery.
Finally, I wasn't able to find any evidence of the bookstore stunt that Stephen described,
so please shoot us a message if you have any memory of reading about it.
However, I did come across several similar antics.
For example, Rutgers psychology professor Sean Duffy left a $20 bill
in the middle of his 2004 University of Chicago dissertation,
with the idea that no one would ever read it.
Fifteen years later, he found that the dissertation had not only been opened,
but also the $20 bill had been replaced with a $1 bill.
Now that I've read about this pattern, I, for one, will be much more likely to finish books,
or at least page
through the rest of the text to see if cash falls out. That's it for the Fact Check.
No Stupid Questions is produced by Freakonomics Radio and Stitcher. Our staff includes Allison
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We had additional help this week from Anya Dubner. Our theme song is And She Was by Talking Heads.
Special thanks to David Byrne and Warner Chapel Music. If you'd like to listen to the show ad
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that you heard about here today.
Thanks for listening.
There were like 780 people in my graduating class.
You know how many were in mine?
Six.
54.
I could have been valedictorian if there were six.
The Freakonomics Radio Network. I could have been valedictorian if there were six.