Oh What A Time... - #61 Olympics (Part 2)

Episode Date: August 12, 2024

This is Part 2! For Part 1, check the feed from yesterday! Ready, set.. and go for this week’s episode which is on: The Olympics. We’ll be chatting about the ancient Olympics, McDonalds infamous mid-80s marketing campaign for the Los Angeles Olympics and a certain Welsh Olympian known as ‘the human torpedo’. And the world has a new BEST podcast feature: The Museum of Failure. What can we put in it alongside Woolworths, the zeppelin and betamax? Please present your exhibits to: [e-mail] If you're impatient and want both parts in one lovely go next time plus a whole lot more(!), why not treat yourself and become an Oh What A Time: FULL TIMER? In exchange for your £4.99 per month to support the show, you'll get: - two bonus episodes every month! - ad-free listening - episodes a week ahead of everyone else - And first dibs on any live show tickets Subscriptions are available via AnotherSlice, Apple and Spotify. For all the links head to: ohwhatatime.com You can also follow us on:  X (formerly Twitter) at @ohwhatatimepod And Instagram at @ohwhatatimepod Aaannnd if you like it, why not drop us a review in your podcast app of choice? Thank you to Dan Evans for the artwork (idrawforfood.co.uk). Chris, Elis and Tom x Learn more about your ad choices. Visit podcastchoices.com/adchoices

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And this is part two of the Olympics. Let's crack on, shall we? Okay, who was the greatest British Olympian of the 20th century? So I think a lot of people might answer Steve Redgrave. Yep. Who won gold medals at the greatest British Olympian of the 20th century? So I think a lot of people might answer, Steve Redgrave? Yep. Who won gold medals at LA 84, Soul 88, Barcelona, 92, and Atlanta 96. And then he won at Sydney in the year 2000. So won goal in the 21st century, four on the 20th, Daly Thompson. Yeah.

To Catalan Gold. Laura Kenny, Harlow's finest. Yeah, in 1980, well, 20th century though. The name always pops into my head is Lympha Christie, but then did he actually do that well at the Olympics? So what's what is my? Did he win the Olympic? He got silver in 88 and he won gold in 92? Oh, he did he? Okay. So he was upgraded to silver from bronze in 88 because obviously Ben Johnson was done for steroids. Ah, okay. So yeah he was Olympic champion. And at one point he was world, because he won the world in 93, he was world Commonwealth Olympic and European champion.

Wow. But in terms of Olympic medals, 21st century obviously, you know, more Farrowing in the double double, 5 and 10,000 meters, but probably Steve Redgrave I would say is the one that most people would mention. But Redgrave's achievement in 96 matched and then surpassed in 2000. A different sportsman from the other end of the century, the water polo champion and an Olympic swimmer, Paolo Radmilevich. Now Radmilevich was born in Cardiff on the 5th on 5th March 1886. By coincidence, same day as a world champion boxer,

Freddie Welsh of Ponte Prith, just 10 or 12 miles up the road. Couple of parallels with Freddie Welsh, both their parents were publicans, both served in the armed forces. Now, Paolo's father was born into Brovnik in Croatia but migrated to Cardiff in the 1860s and eventually he became the landlord of the Glastonbury Arms in Boot Street, which was in the old Docks area of Cardiff in Tiger Bay. And his mother was of Irish heritage. Now he made a name for himself as an athlete in childhood, running fast times in the 120 yard sprint against opponents who were even several years older.

And you can tell. Like I went to my daughter's Sports Day quite recently, she's nine, she's in year four. And there are some kids who are like, okay, you are quick. Absolutely, yeah, yeah. You are considerably quicker than everyone else of your age. But it was in the pool and the 40-yard race, which entered competitively age 12 in 1898, where he really shone through. So by 1900, one Cardiff newspaper wrote this about him. It was for the second time the winner the Welsh Junior Championship, so that he will hold for another year the massive silver cup now in his possession.

Radmilevich won by two yards and led all the way, he's now the proud possessor of 14 medals, the West of England Championship and other trophies. So he was to represent Wales the Farnoian Water Polo, the youngest player at the time in international competition. So by this point, he's still young but the medals and the trophies are piling up. So he was finally selected for the Olympic Games, so he was finally selected, the, the Olympic Games. So how old is 22, he's been selected for the Olympics, he won the first of his gold medals with the Great Britain Water Polo team, the only Welshman in the side, and the second with the 4 by 200 meter freestyle relay team. So he missed out on the chance for an individual

200 meter freestyle medal because he came third in his semifinal. In the 1500 meter event he set an Olympic record in his heat that failed to finish the semi final. I don't thin' to to to to to to to to the the to the the the the the the the thu. I thu. I'm thu. I'm thu. He thu. He thi thi the. He the. He's the. He's the. He's the. Hea the the the. He's the. He's the the the their their their, he's their, he's their, he's their, he's, he's, he's, he's, he's, he's, he's, he's the the the the the the the the the the the the the the the the the the the the the the the the the, helip. Hea-s. Hea'n't the, theananananneneuu. He's teananananananlipeananananlipeanan, tean, tean. 4ean. He's probably just knackered he's competing in everything. Got to stage he's like listen I have I must admit I went too far I went too hard in my heat I've made a mistake and I'm just done I am done in sorry oh he's sorry everyone miscalculated the number of lengths and it's just got out too early yeah another one in 1912 he was selected again to compete with a water water water the the the the the the the to to the to to to the the the to to the to the the to to th. th. th. th. th. th. th. I th. I to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to the the the the the the the the the the the the the the the the the the the the the. the the the. the the the. the the. the. the. the. the. the. the. the. I. I the. I the. Yeah another one. In 1912 he was selected again to compete with a water polo team with Great Britain defeating Belgium, Sweden and Austria on route to the gold medal. So there was no Olympics in 1960s to the first world war. You returned to the international stage in Antwerp in 1920 but by now he was 34.

So this time he assured the swimming events concentrated on the water polo and he helped to guide the two-time-tom-tom-tom-tom-tom-tom-up-up to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete to compete against against against against against against against against against against against against against against against against against against against against against to-a-a-to-up in to-a-up in to-a-a-up in to-up in to to to to to to to to to to to he assured the swimming events, concentrated on the water polo, and he helped to guide the two-time defending champions for the final against the Hort's Belgium, but this time he was the team captain. So he scored the decisive goals in the final. The last few minutes before the final whistle, Britain won, three goes to two. And this was enough to cause the crowd upgum restless with armed police, the police, the police, the police, But just because we'd won? Presumably yeah this the referee was booed and jeered throughout. One newspaper said when the band struck up God said the King there was fresh uproar which drowned out the band in which the officials invade tried to quell. The representatives of other countries raised lusty

cheers and the incident came to an end. Wow. I often think that maybe football is the only sport that has like a hooliganism culture, but water polo. Yeah. The water polo ultras. Yeah. Little Stone Island trunks sat up in the stand.

I took my son to the Museba Childhood in Halifax yesterday and there was a kid there, he must have been about two and a half Stone Island top to two. Legend. It is a look, isn't it? It's a choice. Was he an exhibit? The two? The two... Britain's Hardest Kid.

That's a great channel for a show. I would say there's ethical issues around it but I would definitely watch Britain's Hard as Kid. It wouldn't have to be scrapping. Yeah absolutely bossing the sandpit. Yeah exactly it's that sort of thing. Start in sort of aggressive chance in a preschool. So the IOC rushed out a printed apology, which was added to the next day's program and in Antwerp's newspaper. So that was his last gold medal. He's in fact the last gold medal won by the Britishmen's water polo team to date. I've never met anyone who plays water polo. No. No. No. I don't know how to the game. I've never even seen a game is in a holiday resort as a child, and it's like the game that the hotel has put on for the family family family family family family family family family family family family family family family family family family family family family family family family family family family family family family family family family the family the family the f f f f f f f f f f. the the the the to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to too. too. too. I'm to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to their. their. their. I their. I their. I their. I the the the the the the the the the the the the the the the the the the the the the the the the the the the the the too. I to to to to to to to's like the game that the hotel has put on for the family entertainment

that day. Never in a professional setting. Yeah, I've never seen it either. He wasn't finished with the Olympic team in Paris in 24 and then Los Angeles in 1928. He retired from the Olympics at the age of 42. Although to prove he still had it, he won the 440 yard race at the Welsh Swimming Championships in 1929 aged 43. Nice.

So he was the first water polo play in history to participate in five Olympic games, a record that's now been broken by Spain's Manuel Estiarte in 2000 when he entered his sixth Olympics. So for much of the 20th century he was, Radullovich, was himself regarded as a six-time Olympian, because he'd also participated in the 1906 Intercollated Games, which was held about the 10th anniversary of the modern revival in 1, 1996, so it was regarded as the Olympics or as an Olympics at the time, but no longer recognized by the IOC, which would annoy me. That would really, because if it's top athletes, yeah, absolutely. Why shouldn't it be regarded as an Olympic? It's like people who got sort of

dream uncapped internationals in football. Oh yeah. And you're like, just because we're playing Malta, why does this not count? Where's my little felt hat? Give me my little felt hat? I was explaining to my kids the concept of the cap the other day. You sound mad. The longer you go on about it, you're like, so yeah, so every time you represent your country, you're given a little felt hat, and if you represent your country 50 times, you're given a gold felt hat. And that's a special felt hat. But no no one no one says appearances they all say caps which is a reference to the felt hat that you're given sorry so players you play for that like who's played the most time for England for example they're out there Peter Shilton maybe is it Peter

Silton still yeah yeah what that be like so he must say does he own like hundred and twenty five tats he's got a hundred and ten little hats somewhere? He's having to store. He'll have 125. It's quite annoying. Presumably, I mean there will be little felt hats he's lost. Yeah, so you say this is the main bedroom is my wife and I sleep. This is the kids room and this room is just full as you'll say of little hats. It's annoying. We wanted to have a guest room but we couldn't because we got all these hats. Do you think they served a practical purpose those little hats, early doors? No, like if you're on a foreign tour with England, keep the, they're too tiny to keep the sun out your face. It's felt as well, no. It's clearly a sort of ceremonial. Yeah. It looks, this odd, because obviously it's in all sports, you know, in rugby you get a little felt at. Yeah. Football you get a little felt at? Can I just point out that I kind of thought water polo is, I don't know what I thought about

water polo, but one of the few facts I know about water polo is that Pet Guard that Pep Guardiola, one of the greatest football managers of all time. He's their, their, their, thia, thia, thia, thia, thia, thia, thia, thu, thu, thu, thu, thu, thu, thu, thi, thi, thi, thi, thi, thi, football, football, football, football, football, football, thi, football, football, football, football, football, football, football, thu, football, football, football, football, football, football, football, football, football, football, football, football, football, thu, football, football, thu, football, football, thu, football, thu, football, football, thia, thu, football, thia, thi, thi, football football football football football, thi, thi, thi, thi, thi, thi, thi, thi, thi, thi, their, football their their thi, football their thi, football thi, football thi, football, football, football, football, football, football, football, football, football, football, football, football, football, football, thi, kind of like number two is Spain's most famous water polo player, Manuel Estuarte. He only won one gold, he won a gold at the 1996 Olympic Games. It's a very famous Spanish water polo player. Wow. And what does that say? Does that say something about the mental strength of a water polo player that maybe it's a bigger sport in Speak. Someone said to Guardiola, probably the guardia team, they'll they'll they'll they'll they'll they'll they'll they'll they'll they'll they'll th. Did th. Did th. Did th. Did th. Did th. Did th. Did th. Did thi. Did thi. Did thi. Did tho-s. Did did did did did did did did did did did thiololololome. Did th. Did, did, did, did, did, did, did, did, did, did, did, did, did, did, did, did. Did, did. Did, did. Did, did. Did, did. Did, did, did, did. Did, did. Did, did. Did, did. Did, did. Did, their, their, their, their, their, their, their, their, their, their, their?? Did. Did, their? Did, their their their their their their their their their their their their their their their their their their their their their their th. Did, their, th. Did. Someone said to Guardiola, probably the Guardiole team, they'll never do it on a wet night in Stoke. And he said, well, I've just got, I've got just a guy. He's taken that. I know, just a guy. He's taking that thought to his natural conclusion. The thing with Rodmilev, he did all of this. All of his achievements took place while he was working as a hotel. I as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel as a hotel. to to to to to Western from Cardiff in 1904, worked at the Globe, the Camdenish Hotel, most famously the Imperial Hotel. He also spent a period from 1920 to the 1923 in charge of the Yorkhouse hotel in Bath on George Street. Amazing. And the people of Bath got over excited by the sight of him training at the Royal Baths and came up with a new nickname the Human Torpedo.

Wow. And apparently there are reports of him scoring some goals in waterpolar matches by doing backflips. Nah, who? So the training facilities at Nightstone Baths in Western Supermae were superior to anything on offering Cardiff at the time. So he became a big fixture of the sort of North Somerset Bath, Western Supermare regional sporting scene. So we captained the Western Supermamair, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, water, and water, and water, and water, and water, and water, and water, and water, and water, and water, and water, and water, and water, and water, and water, and water, and the, and the, and the, and the, and the, and the, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and Supermaire, regional sporting scene. So we captained the Western Supermaire, Waterpolo and swimming clubs for many years. Died at the age of 84.

And yeah, I mean, arguably Britain's greatest 20th century Olympian. What a legend? Raddy is Nicklin was. Paolo Radmullovich. That's amazing. Wow. Is it easier to appear at a lot of Olympics if you are in an event there like water polo where there aren't thousands of new water polo players coming through every time? So the 100 meters sprint for example there's

constant flow of athletes trying to be the quickest. It's because everyone runs. Well also in the 100 meters you peak very early. Yes that's that's thr thrue that, that's th th th at that is that is that is that is that is that is that is that, that that that, that that that that, that that thate thate which thiii thii thiioicicicic thi thi. If thioli. If that's thi. If thi. thi. th. thi. thi. thi. thi. thi thi thi thi thi thi thi thi thi thi thi thi thi thi. If thi thi. If thi. thi. thi. thi. I thi. I thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. I's thi. I's thi. I's thi. thi. thi. thi. thi. thi.to be the quickest. It's because everyone runs. Well also, in the 100 meters you peak very early. Yes, that's true as well, yeah. So Linford Christie was famously quite quite old to win his first Olympics because he was 32. Right, yeah. Now I am thinking of the Welsh show jumper, David Broom, who I remember competing and he is 84. Wow. Now he competed in the 1960, 64, 68, 72 and 1988 Olympics. I remember him taking part in the 88 Olympics.

So even then he was 48. Yeah. But yeah, he's 84. Amazing. Well, well done that man. I don't want to cast dispersions on show jumping because I know so little about show jumping. In fact, I don't know. The only thing I know about show jumping is that David B'm going to talk to you about one of the most remarkable Olympic product tie-in campaigns ever. Just as a side no, I'm going to talk to you about one of the most remarkable Olympic product tie-in campaigns ever. Just as a side note, I always find those sort of, I don't know if you do it as well, those sort of Olympic tie-in product things hilarious, where it's like the official dental floss of the Olympic game.

Oh yeah, yeah. What is that about? What am I supposed to feel? Well, I'm flossing my teeth knowing that it's the official dental. Exactly. Like an Olympic champion. thi. th. th. th. is the thought process? There's not even any attempt to sort of tie what their product has in line with the Olympic gate. It's literally just says the official toilet role of suit. Yeah. Yeah. It's like, what is that? Genuinely. What are we meant to feel? I don't understand it at all? I must admit I did find it very funny when during the Qatar World Cup, was it three or

four days before the first, before the first game, the Qatari authorities said to Budweiser, oh by the way, you can't sell alcoholic beer in the fan zones. Budweiser like, what? What? Yeah, we changed our minds. Sorry, it's got to be all non-alcoholic beer in the fan zones, but we've spent $75 million on this contract. Yeah. Yeah, sorry. Sorry, shouldn't give me an head up. But on a similar note, I do find it odd that you were about to talk about McDonald's Spons from the Olympics, that in not too distant past you would have totally incompatible sponsors with sport like Coca-Cola and McDonald's. Yeah, yeah, I do. I'm partial to them, especially on holiday, but you know, they're not compatible with the life of an athlete.

Well, well, tobacco companies as well being the famous one, you know, every sport was was plastered with sponsorship from tobacco companies. Yeah, mad in these things that kind of really go against any idea of fitness and you know all that sort of stuff, lung capacity. So not to, it never seemed mad at the time. The official cigarette of the London Marathon. Yeah, yeah, the official cigar of the 1960 Marathon. Yeah, yeah. The official cigar of the 1960 Wimbledon Championships. I actually saw this posted on social media somewhere

that there was an official cigarette of the 1984 Olympics. Was there? Yeah there was. There was an official cigarette in the 1984 Olympics. That's amazing. I just didn't seem mad. It's so odd. I just found it. The official cigarette was the last time that there was an official cigarette of the Olympics, it was in 1984 and the cigarette was marathen. Were the athletes feeling any pressure to be smoking during their events? Do you think there was any sort of like heavy-handed pressure from the marketing companies? It would be great. Optically wise, it would be really useful if you wouldn't mind just smoking. Can you throw a javelin and smoke a fag at the same time for us?

You don't like how everyone's taking a selfie on the podium at this 2024 Olympics? Back in 9-8 just have a cigarette on the podium. You deserve it. Nothing says satisfaction like a cigarette immediately afterwards. As we all know, knowing wink. Now, this particular campaign that I'm going to talk to you today about is from the world of fast food. As you say, as I mentioned earlier, it is indeed McDonald's. Now, do you remember a moment from the Simpsons? This is in the 1992 when Crusty the Clown is convinced to go all in in an Olympic tie in competition with Krusty Burger? Have you seen this?

Yes. It's a great deal being basically that Krusty Berger, his company, will give away a free burger for any gold medal won by an American team. The marketing team reassure him that it's been fixed so only the sports America never wins that will come up and there's a problem. The usual winners pull out. And when Krusty asked the marketierierierierierierierierieriers to to to to to to to to to to to to to to the to to the to the to to the the to to to the to to to to to to to to to to to to to to to their. the the to go. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes.'s a problem. The usual winners pull out. And when Crusty asked the marketeers how much he's going to lose, they reply, you personally stand to lose $44 million. And there's a bit where he says he's going to personally spit in every burger. He's so angry at the people who are taking up this offer.

He's going to personally spit in every burger. Now, what's funny about this is that skit is all based on something that took place in real life. Some eight years earlier at the 1984 Los Angeles Games, the same games Chris was just mentioning there with the cigarettes. Now do you remember, Ellis remember this? What was particularly unusual about the 198 games? North Soviet Union.

Yes. No East Germany? that, that, that, that, that, that, that, that, that, that, that, that, that, that, that, that is, that is, that is that is that is that is that is that is that is that is that is that is that is all th. It is all th is th is all all th is all th. th is all th is th is that is that is that is all all all all all all all all all all all all all all all all all all all all all all all all all all all all all to that is all all all all all all that is that is that is that is that is that is that is that is that is that is that is that is that is that is that is that is that is that is that is that's that's that's th. It is th. It is th. It is thi. It is thi. It is thi. It is thate. It is to thi. It is thi. It's thi. It's th Union. Yes. No East Germany. Correct. And that bloke on the jet pack. Yes. That's what I think of one think of the LA games. You're right. Basically communist countries such as Soviet Union, East Germany, Cuba, they'd all pulled out. And that was because at the previous Olympics in Moscow in 1980, the USA and other Western nations had decided to boycott that one in response to the Soviet invasion of Afghanistan. So suddenly there were a lot of these big players from the Olympic community had dropped out of the LA Olympics. Now this is the problem for McDonald's because before the LA boycott was announced, McDonald's had announced their burger tie-in, which was the LA Olympics. Now, it's the problem for McDonald's because before the LA boycott was announced,

McDonald's had announced their burger tie-in, which is the same one they've been running since the Munich Olympics of 72, using Olympic scratch card incentive. The slogan was, when the US win, and they gave out, here's the, the Dietz, they gave a big Mac for every gold the US won, they gave a free fries for every silver, they gave a free coke for every bronze, and suddenly due to the boycott of these huge nations, it looked like the US Medal Hall was going to be much bigger

than they'd expect it. Now it was, and it's so funny how well the US did. To give you a clear idea, there were 21 disciplines at the Olympic roster that year. How many of those disciplines do you think the USA took home a medal in? It's gonna be something ridiculous, like 18, I don't imagine. You want to guess, Chris? 20? Yeah, 20. So they, only one event. They failed to take a medal home in. Let's have another question. What do you think that event was? You should be able to get this one. No. Shopper. No, it's a more obvious one. At that point, what was USA

terrible at and had no interest in? Oh, football. Indeed. The full stats. America at this Olympics won 83 gold, 61 silver, 30 bronze, a total of 174 medals. And for McDonald's, this was a logistical nightmare. Because, and I love this, quite simply, they started running out of Big Macs, which is got a fundamental problem. I think with McDonald's, there's most, there's certain products you could get away with running out of. I think chicken tenders, yeah. Things like that, whatever, you'll be fine. But the big, th. But, th. But, th. But, th. But, th. But, th. But, th. But, th. But, th. But, th. But, th. But, th. But, the big, the big, the big, th. But, the big, th. th. th. Because, th. Because, the big, thi, thi, thi, thi, thi, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the the the the the the the the the the the the the the the the the the the the the thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. Because, thi. of. I think chicken tenders,

yeah, things like that, whatever, you'll be fine but the Big Mac is so working at a Mac, people coming in to ask for a Big Mac and you having to say we don't have any big Macs. It must be such a stress. It's always running out of pick and mix. Yeah, yeah. Exactly. I've worked in pubs that have run out to be a beer. Have you you you you you you th you th you th you th you, what you, what you, w you, w w I th th th the th th th th. I th. I th. I the th. I th. I th. I their th. I th. I th. I've that that that their that, that, th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. th. the the the th. th. the the the the the the the th. th. the th. the th. th. th. th. th. th. th. th. th. th. thi. thi. that, that, that, that, that, that. togea. toda. toda. that. that. thi. that. thi. th pubs that have run out of beer. Have you? What's that like? Awful. I worked at the Royal Welsh Agricultural Show when we ran out to beer on Champions Day. And I drew to thousands of farmers saying I pay my subs all year so I can drink in the members' bar.

And you're saying to a farmer, but we do have smear enough eyes? Yeah, yeah, it was all of that, yeah. Do you want a vodka mule? They were like, not really, I'd like a pint of lager. So understandably, as you'll have experienced there, people were livid. They'd come in to get their free Big Mac, they weren't any Big Macs. In fact, a large number of the 6,600 McDonald's outlets at that time reported shortiases. this was happening. And in turn the press seized hold of it. They published article after article about what a mistake this was, what a marketing failure this was, how stupid McDonald's

had been to tie themselves in at this sort of clearly dodgy time. And these articles still continue today talking about what a marketing disaster this was. However, and it is a big however, this take on it being a disaster is actually misguided. And it is, everyone seems to think it was a huge failure, but it really wasn't, weirdly. It turned out to be the best thing that could have happened to McDonald's. What? The campaign costs a millions of dollars. However, the scratch cards basically set McDonald's on a path towards unrivaled growth and expansion. So due to the excitement of the game cards, sales that year rose by nearly 6% so people were sort of flooding into McDonald's and crucially if if they'd won a Big Mac they'd still buy the fries and the other things that went

Yes, of course. So they were giving away free items, but that free item alone was not enough. So let's say you wouldn't travel to McDonald's and just buy fried. You'd still buy all the other things around it. And in fact, it was such a success that profits rose by $46 million by that campaign alone. Now, McDonald's profits at that point were just over $300,000, about $320 million. So this one campaign alone, this one little idea boosted it it it it it it it it it it it toee toe toe toe toe toe toe toe toeole. toe, you toe, you toe, you would toe, you would toe, you would toeole, you would the, you would theoleck theck just thiole. thrives thrives thoome. thoome. thiole, you would thiole, you would thi thi thi thi thi thi thi thi thi thi thi thi thi thi thi thi thi thi, you would would would would would would would would would thi, you would would would thi, you would thi, you would would thi thi thi thi thri-n't thri-n't thri-n't thri-n' toeauuuioli toauioli toe toe won't toan'n't thriean'n't thrieauui thrie. over 300, about 320 million. So this one campaign alone, this one little idea, boosted it by a further 46 million. It also, the press coverage that came from it, created focus. It's that idea of scarcity, isn't it? People want things that you can't get.

So the idea of McDonald's main product, the Big Mac running out, you can't get your hands on the Big Mac, all these sort of things ended up playing into McDonald's hands. It cost them a lot of money, but it created this idea of this being a fun place to be, a place you want to go, and also this burger that everyone wanted to try. And it just had a huge impact on their sales. They believe that this kind of this one failed campaign actually is one of the major reason McDonald's kind of exploded and became the leader that is today. Isn't that weird? That's incredible. Yeah. Carl Lewis won four golds at the LA 84 Summer Olympics. Great Britain won five.

We did used to be rubbish at the Olympics. Yeah, absolutely. Because you remember like Chris Boardman, Sally Gunnell, Daly Thompson, we would mean like Jonathan Edwards, yeah. If we got one or two golds, that person was an enormous celebrity. Yes. Oh my god. I can't even name you all the gold medalists. No, no, no. No, no. I'm just looking at the medal tables. So the US, 83 goals, 174 in total. Number two is Romania, believe it or not.

Really? The West Germans are at number three. The Chinese are at number four. Italy number five, Canada six, Japan seven, New Zealand eight. A country, what was it, four and a half million people? Yugoslavia nine, South Korea 10, Great Britain 11. Wow. Just outside the top 10, that's painful, isn't it? Yeah, yeah? Yeah, yeah? Yeah, yeah? Yeah, wow? Well, wow? Well, wow? Well, wow? Well? Well? Well? Well? Well? Well? Well? Well? Well? the the the the the the the the the the the the the the the the the the the the the the US, the US, the US? the USen, the US? the US, so? the US, so? the US, so? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US? the US. th. th. th. th. the th. th. the th. the thea? the th. th. the the the the the the th. th. the the th. th outside the top 10, that's painful, isn't it? Yeah, with North Soviet Union. What is your favorite, this is a closing thing, what is your favorite little sporting tie-in

marketing thing from your youth? I tell you what mine is. Kellogg's gave away these little plastic, they're almost like photos of footballers and you'd move them? Yes, and it would look like the Euro96. Yes! And it would look like the football was moving it was, I don't know what they what they call those. It was a bit like a sort of gif, yes it was a gift you could carry around in your pocket basically. Yes I had the Gary Neville one from a box of frosties or something. My favorite one is the for Italian 90 the ESO World Cup coin collection. So you were England I I I I I I I I I I I I I I I I the the the the the the the the the the the the th. I th. I th. I th. I th. I they they they were they were they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they they they they they they they they they they they they they they they they they they they they they they they they they they they they they they they they they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're they're the the the the the the the th. they're the they're they're they're they're they're they're they're they they they're they're they're they they're they 90 the ESO World Cup coin collection. So you've had England and

Scotland, whereas obviously aren't qualified. So I had every coin, I collected England and Scotland and that came in a sort of ceremonial thing where you know there was details about every player and then there was a coin attached to each player. I honestly thought it was going to be worth about a million quid by the time I was 18. I remember telling my mother I think we should keep we should keep hold of this. People are really really going to watch. Saying do you mom, don't you worry about your retirement. Don't you worry. It's going to be fine. I can get a complete set of the SO 1990 England and, not the investment I thought it was. Check again next year. You never know. It might skyrocket.

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C.C.A. So that is the end of our Olympic special, but before we go we got a little treat. It's time to take our subscribers back on another little one-day time machine trip. This is a little bonus that subscribers to a what a time will get. If you want to become an oh what a time, four-time, or you can, 499 a month. Now, would you like to know where we're taking our subscribers back to this time any guesses the age of the dinosaurs no it is it's on the theme it's on it's on it's on the 1896 Olympics no we're taking them

back to the island of pelops in the western peloponnese in 776 BCE, which Chris is the... Play someone on my honeymoon too? I don't know. The first Olympic Games, it was in your section. Oh really? Oh, right. Oh, did I? It's the one day time machine. It's the one day time machine. It's the one day time machine.

It's the one day time machine. It's the oneday time machine. We pressed the big button and we landed in 776 BCE. Little surprise for them I signed them up to compete in the 100 meter race or as it was known then, the Stadion. So you've done a little bit of research. Yeah, nice bit of research. Yeah, I knew that. Would you like to know how our subscribers did in the 100 meter race? Oh, brilliant. These starting pistol. What would they had? What would

it mean? Just click the fingers. The starting clicking of the fingers. The starting clap occurred and they were off. Louise Rob, of course. A fortunate start for Louise Rob in Lane 1. She slipped on some Satsiki. That's a pity, isn't it? It is a classic Greek danger, exactly. Martin Hall, it's feeling a bit stereotypical now, but Martin Hall tripped on his toga in Lane 2. That was a pity. He's face down.

He's injured himself. But he would have been naked. Maybe he was the only clothed athlete which people said looked a bit weird. Look at the weird guy who's clothed. Gemma Brian, however, she did a bit better. She's lane three, she's pumping on, she's in the lead, but then she thought she saw Plato in the crowd, okay? She sticks her arm out and said, look, that's Plato, that's Plato, that's that's Plato, she's that's that's that's that's Plato, that's Plato, that's Plato, that's Plato, that's Plato, th.. She. She. She. She's Plato, that's Plato, that's Plato, that's Plato, that's Plato, that's Plato, that's, that's, that's, that's, that's, that's Patoed. that's that's that's that's that's that's that's that's that's that's that's that's that's that's that's that's. that's. that's. that's. that's. that's. She's. She's. She's. She's. She's. She's. She's. She. She. She. She. She. She. She. She. She's. th. th. th. th. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. the. the. the. the. the. the. the. the. the. the. the in the face who's in the next lane. And the most embarrassing part, she'll never live this down. It wasn't Plato, it was Socrates, Socrates. Oh, come on. It was Socrates.

There you go. She said, So, that's not how you pronounce it. It's Socrates. Adrian Dalewood in the next lane found this so funny he hypermentilated. It's Doe McCloud, now this is the worst one of all, was Zoe McCloud, she was wearing some sandals but they weren't particularly thick sold sandals and she unfortunately ran across a pile of smashed plates and a shard of China went through a sandal into the base of her foot. Oh she's down writhing in agony going my foot my foot. J. K. K. Austin, he runs past. He thinks he's going th. He's th. th. th. th. th. th. th. th. th. thi. thi. thi. thi. thi. thi. thi. thi. tho. tho. tho. th. th. th. th. th. this. tho. tho. this is this. this. this. this. this. this. this. this. this. this. this. th. th. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's. He's th. He's. He's th. He's. He's th. He's th. He's th. K. Austin he runs past he thinks he's going to win it he gets to the line this is quite sad actually just sort of

drops down onto his knees collapses because it just finds the heat a bit much in ancient Greece it's all a bit too much would you like to know who the winner is of the hundred meters sprint yes in ancient Greece with our subscribers I'm afraid it isn't a subscriber. It isn't. The eventual winner, and this is actually the name of the person who won the first ever 100 meter, well, the first ever race at the Olympic Games. Check this out for a name for this show, Corobius of Ellis. Yeah. That is the name of the person who won the first stadium, the first foot race in ancient Greece, genuinely. There you are Ellis. How do you feel th th th th th th th th th th th th th th th th th th th th th th th th th th th th th th th thi thi thi thi thi thi thi thi thi thi thi thi thi thi thi. thi. thi. thi. thi. thi. thi. And thi. And thi. And thi. And thi. And thi. And thi thi th. And th is th is actually is th. And th. And th. And th. And th. And th. th. th. th. th. th. th. th. th. th. thi. th. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. thi. the name of the person who won the first stadium, the first foot race in ancient Greece, genuinely. There you are, Ellis. How do you feel about that? You are? Just like me, he was all fussed twitch, mussel play this.

I'm all fuss twitch. I wonder what the island of Ellis looks like, just loads of Welsh pubs on every corner. Awall Street, Gareth Bale Street, John Charles Street, Ian Rush Avenue. Every town square has a statue of Gareth Bale. It's walking down Arran Ramsey Boulevard. Just so I know, what's the national dish on the island of Ellis? Toast. Toast.

Toast. toast. Not even like caught cowl or something. No, no. Carbillus. Very enough. Well, there you go. That's Louise Rob, Martin Hall, Jem O'Brien, Julian Martin, Adrian Dailwood, Zoey McLeod, J.K. Austin. Well done, good race.

Unfortunately, Corobios of Ellis had your beat. Thank you for listening guys. Thank you for supporting the show in whatever way you do. We will be back next week with more historical fun. And if you want to subscribe, if you want the shows add free, both parts together, first dibs on ticket, all the old subscriber episodes that we've already recorded and the two extra subscriber episodes will be adding every month, then you can sign up through your Apple app, through Spotify, or you can go to Oatatime.com, or basically whatever way you want. Thank you guys, we'll see you next week.

Thank you very much. Goodbye. Bye. I'm a little bit. the