On Purpose with Jay Shetty - Daymond John ON: How To Transform Any Outcome & Achieve Any Outcome

Episode Date: March 16, 2020

Have you ever negotiated with someone as if your life depended on it? Jay Shetty recently sat down with Daymond John, CEO of FUBU and member of the hit show Shark Tank to discuss how he has used the power of negotiation in his life and career. Watch the full video to learn how his ability to think outside the box helped him pave the way for unconventional advertising and cutting-edge design in the worlds of business and fashion - AND just may have saved his life. Text Jay Shetty 310-997-4177See omnystudio.com/listener for privacy information.

The One You Feed explores how to build a fulfilling life admits the challenges we face. We share manageable steps to living with more joy and less fear through guidance on emotional resilience, transformational habits, and personal growth. I'm your host, Eric Zimmer, and I speak with experts ranging from psychologists to spiritual teachers offering powerful lessons to apply daily. Create the life you want now. Listen to the one you feed on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. Conquer your New Year's resolution

to be more productive with the Before Breakfast Podcast. In each bite-sized daily episode, time management and productivity expert, Laura Vandercam, teaches you how to make the most of your time, both at work and at home. These are the practical suggestions you need to get more done with your day. Just as lifting weights keeps our bodies strong as we age, learning new skills is the mental equivalent of pumping iron.

Listen to before breakfast on the I Heart Radio app or wherever you get your podcasts. Hi, I'm Brendan Francis Nuneum. I'm a journalist, a wanderer, and a bit of a bond-vivant, but mostly a human just trying to figure out what it's all about. And not lost is my new podcast about all those things. It's a travel show where each week I go with a friend to a new place and to really understand it, I try to get invited to a local's house for dinner, where kind of trying to get invited to a dinner party, it doesn't always work out. Ooh, I have to get back to a local's house for dinner where kind of trying to get invited to a dinner party, it doesn't always work out.

Ooh, I have to get back to you. Listen to not lost on the iHeart radio app or wherever you get your podcasts. I went to all the big bodyguards around because I knew that the big guys didn't have options for clothing. So if I only had money for 50 shirts, if I gave the 50 shirts to all the cool kids,

they'd wear it one time, throw it away. The big guys wore it 10 times a month. And where were those big guys? They were always in front of the red robe. They was always in front of the club. They were always the guys who were the bodyguards. They were always, so what happened was, I built influence with them first.

Then the LLQJs in the run, the MCs of the world would say, hey man, where's mine? Yeah, what am I? Shopliver? No, you're too cool. No, I'm not. Hey everyone, welcome back to On Purpose, the number one health and wellness podcast in the world. Thanks to each and every single one of you. Now, I know you're excited about this one. I know I am. I have so many great questions to ask. I'm always trying to find entrepreneurs and business people that can help raise our minds and raise our awareness in our own businesses and our own passions and in our purpose. And today's guest, as you know, is none other

than Damon John. He's the founder and CEO of Fubu, a celebrated global lifestyle brand with a multi-billion dollar empire which he built from the ground up. He's among the country's most visible entrepreneurs as one of the stars of ABC's Emmy Award-winning series Shark Tank. Damon is a New York Times instant best-selling author with multiple books,

and today I'm excited to talk with him about what it takes to be an outstanding entrepreneur and his new book PowerShift, which is out on March 10th. Damon, welcome to the podcast. Thank you, Amy. Yeah, really happy to have you, man. Excited to learn from you, excited to hear your insight. I'm excited to learn from you as well. Yeah, I wanted to start a bit of a personal turn, because I always feel like with entrepreneurs

and business people, everyone who was asking you business questions, and I wanted to ask you, what's the latest adventure you've been on with Minke, your daughter? What's the latest thing? I don't have what two donkeys. You did? Yeah, I have what two donkeys.

True story. Oh wow, okay. So one name, Felicia, one name, Dibo, because I wanted to, you know, when we leave, I wanted her to say, buy Felicia, one name Dibo, because I wanted to, you know, when we leave, I wanted her to say, buy Felicia. And she wakes me up every day to say, I wanna go see the donkeys, but she won't touch them. Okay.

She'll just stay in the car. She'd be like, I'm cool from over here. That's what she's saying. So I gotta get her to touch the donkeys. That's my newest thing with her. Oh, I love that, man. I was thing with her. Oh, I love that man. I was not expecting that. See, I love that.

What did you expect? No, I didn't know. I didn't know what to expect. I was like, that's cool. I'll find, I need to find any other fathers that go do that. I love that. I think that's awesome. Tell us about one of the biggest lessons you've learned

by being a father. Like, what's come to you from that experience in your life? Oh, well, this is my third time being a father. My oldest girls are 27 and 21 or 26 and 21. I can't remember, but I'm with the best, I mean, being a father, you learn so many different lessons that, you know, I think it's human nature to be able to figure things out and manipulate the situation as a kid. You know, I mean, she's my youngest, Mink Good, just like all my other ones,

they realize how to negotiate how to manipulate at a very, very, very young age. Interesting. It comes natural to them, yeah. Yeah, they got it from you. No, no, no, come on. Natural kids figure it out, right? They'll figure out they can get away with this person with this and get away.

I remember, you know, we were probably in a car ride about a month ago she said well if I don't get this I'm gonna cry yeah and she she she messed it up for herself because now I know that she knows that when she cries she gets this and she she slipped up you know in the negotiation process right there right she told you she told me basically I know my I know your weakness if I don't get this I'm gonna cry now you know she's crying whenever she's crying I know your weakness if I don't give us I'm gonna cry now You know she's crying whenever she's crying she doesn't get anything. I don't care. She she needs nine stitches. I don't care She's crying Yeah, what's your weakness when it comes to negotiation? What's the one you've had to build the most on that you saw in your early days?

Trust I think trust I think that what is the difference I trust too much I just you know when you I'm a person I try not to lie. I, I, to say that I don't lie would be a lie, right? But I think that when I see people and they're, um, they're talking about something and I mean, when there's someone who's really foul the straight line, I can't believe you're just lying. I just, it just doesn't come to me as a concept. I mean, unless you're just, don't get me wrong.

If I see someone and I feel like they're a con man or a con woman, I understand they're trying to get over. But when people are just like, well, let's say a short thing, you know, when they're like, I did $800,000 in sales in a year and I said $800,000 in sales, and I find out that it was $800,,000 sales in 10 years, I actually believe that they heard it wrong. They heard the question wrong.

Right. Because you know I'm going to find out, like why are you lying? So I think that's my biggest child. I'm a very optimistic person. I believe in people. You like to give people the benefit of the doubt. I give them the benefit of the doubt. They're trying to do that. Yeah, it always ends up with the same results. Don't get me wrong. I mean, I end up smashing them or cutting them all

for whatever the case is, but it's just the process. It's just like, I damn, I get the lie. Yeah. Well, I think it's worse for that person who's done that. Like, it makes them look worse because you actually gave them an opportunity to shine. It makes no sense. Yeah, it doesn't make any sense.

But unfortunately, I think we live in this fear-based society where we're more scared of telling the truth. Because the truth may be less impressive, it may be less respectable, it may be less powerful. Yeah, I had somebody who was domestic help, who caretaker. She wasn't supposed to use Uber unless she was picking up the baby.

She used about $8,000 worth of Uber in like a year. And she kept lying. It was on the car. And I said, I was so surprised. I said to her, I said, I'm not disappointed that you stole. I'm disappointed that all the Uber drivers made the money and I you. So true. You should get blind. I was like, that's so stupid.

If you're going to lie about it, you should just stole some jewelry or something. What's wrong with you? Idiot. Yeah. Anyway. So true. Right. Yeah. Cool. That makes sense. I love that. I think that's great advice. I think it's nice to see though that people when they understand this, hopefully people are listening and watching to this.

If they're ever going to ask for investment, be truthful, be honest. It's great. We'll find out sooner or later. Yeah, people are going to find out anyway. Now I love them, and you obviously started your first job if I'm correct, ever was given out flyers. Yeah, my friend talked about paid by somebody else was giving out flyer, was handing out flyer

at $2.25 per hour. $2.25 an hour. $2.25 an hour. Yeah, that's what I pay my employees now. Ha ha ha ha. Who gets that, the CEO? Uh huh. Because he was getting paid that much. But yeah, so when you're getting asked to do that 10 years old,

what was the biggest lesson you learned as a 10 year old, getting $2.25 an hour? I was in charge of my own destiny. I mean, I took the job because I wanted the job because my father had left. And I became the man of the house. I was the only child. And my mother had to start working.

So many like several jobs to put the same amount of food on the table. And I learned responsibility. And you know, I say to my speech responsibility, something must be taken and can't be given. And I didn't want to be a burden to her. So whether it was me giving in my little bit of money to help with the bills or for groceries or,

listen, I wanted fresh kicks. I wanted something like that. And it felt funny like she could barely pay the bill, but yet I'm asking her to buy me clothes when the clothes that I have were fine. I mean, if I have to wear the same exact clothes every single day, I have clothes. I've been in countries If I have to wear the same exact clothes every single day, I have clothes.

I've been in countries where people don't even have clothes, right? So I think responsibility is the thing that was the most, you know, that I took from that. Yeah, I love that. That's a great lesson. I think it was Gandhi who said that I was sad because I didn't have any shoes and then I saw a man with no feet.

And it's that same principle that you're saying that when you look at that perspective, that difference, we're just looking at what we don't have, not realizing the people around us actually don't have a lot more than that. And so yeah, that's a beautiful lesson that tend to learn that. It's pretty early to learn that as well. Well, you're not realizing you learn a lesson when you're doing it. You know, when you're doing it and you reflect back on the lessons you've learned, often you didn't realize at the time that you were learning a lesson that was a lesson when you're doing it. You know, when you're doing it, you reflect back on the lessons you've learned

often you didn't realize at the time that you were learning a lesson that was a lesson, you know? Yeah, what I love about this book, Power Shift, is that you've looked at a lot of research on negotiation. Yeah. And you've been a serial negotiator your whole life. Yeah. What was the thing that surprised you the most

from the research if anything? Because obviously you've done this practically, you never sat down and read a textbook on how to negotiate Yeah, and I think you wrote up a good point I'm gonna wrote the book about Power shift about negotiations. I realized I was exercising a lot of these tactics and or methods to negotiate But I didn't have a natural plan or method to do it So I started finding these common threads with a lot of people who negotiated.

What I didn't realize about negotiation is that negotiation doesn't start when you get to the table. It starts way before you get to the table. So that's why the book is not solely on negotiation. The book is on creating influence, then negotiating the deal, and more importantly, after negotiating the deal, what more can you get out of the relationship afterwards?

Because hopefully the process gave you or such a great relationship that the initial deal is only 5% of all the benefits you'll get out of the relationship afterwards. But when somebody says, well, how am I gonna build influence? What if you run into Damage on in the elevator? You have

a 90 second pitch. How can you build influence in that 90 seconds? That's the problem. People are very transactional. They think right then is the negotiation. That's not the negotiation. The negotiation is when I leave that elevator and I pull your name up on Instagram. And that's where my due diligence and influence has started because then all the things you said to me in the elevator, I either looked on your social media or pulled you up or looked at the company work and I need to go, I'm interested in this person

or I can't wait to, I needed something like that in my life or on my staff or somebody to invest in. Or I go, wait a minute, that person keeps taking pictures with this is the person's husband. And why does the husband always put up Confederate flags on his stuff and is a racist? That person must be a racist too, of course. Oh, look at when this person is,

the person said they work in the finance department, they're not doing any references to any financial books or financial intelligence and they're out there talking shit. That person will never know why I never called them back. Yeah. And negotiations started way earlier. I love that. And so people, the mistake people make is they're going straight in for the win and the kill in the 90s. I can, but you probably get if anyone bumps into you, I'm sure that pitching business ideas all the time. And you actually say, that's the biggest mistake because they built zero influence with you. They built the internet or the influence that they've laid down that we're going to look at,

you know, listen, your reputation is going to proceed them because I'm going to go follow back up on that. Right. And so then the negotiation starts, whatever that negotiation may be, and how do you care about what I want in the negotiation? A lot of people think what they want to get. And then after that, how do you nurture the relationship? Even if that first negotiation didn't really necessarily go as well, how do you nurture that relationship? Because now you have an end with me to some extent. Hey, it's Debbie Brown.

And my podcast, Deeply Well, is a soft place to land on your wellness journey. I hold conscious conversations with leaders and radical healers and wellness and mental health around topics that are meant to expand and support you on your journey. From guided meditations to deep conversations with some of the world's most gifted experts in self-care, trauma, psychology, spirituality, astrology, and even intimacy. Here is where you'll pick up the tools to live as your highest self. Make better choices. Heal and have more joy.

My work is rooted in advanced meditation, metaphysics, spiritual psychology, energy healing, and trauma-informed practices. I believe that the more we heal and grow within ourselves, the more we are able to bring our creativity to life and live our purpose, which leads to community impact and higher consciousness for all beings. Deeply well with Debbie Brown is your soft place to land, to work on yourself without judgment, to heal, to learn, to grow, to become who you deserve to be. Deeply well is available now on the I Heart Radio app, Apple Podcasts, or wherever you listen to podcasts.

Big love. Namaste. I'm Danny Shapiro, host of Family Secrets. It's hard to believe we're entering our eighth season. And yet, we're constantly discovering new secrets. The depths of them, the variety of them, continues to be astonishing. I can't wait to share 10 incredible stories with you, stories of tenacity, resilience, and the profoundly necessary excavation of long-held family secrets.

When I realized this is not just happening to me, this is who and what I am. I needed her to help me. Something was annoying at me that I couldn't put my finger on, that I just felt somehow that there was a piece missing. Why not restart? Look at all the things that were going wrong. I hope you'll join me and my extraordinary guests for this new season of Family Secrets.

Listen to season eight of Family Secrets on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Conquer your New Year's resolution to be more productive with the before Breakfast Podcast in each bite-sized daily episode. Time management and productivity expert Laura Vandercam teaches you how to make the most of your time,

both at work and at home. These are the practical suggestions you need to get more done with your day. Just as lifting weights keeps our bodies strong as we age, learning new skills is the mental equivalent of pumping iron. Listen to before breakfast on the iHeartRadio app or wherever you get your podcasts. Let's circle back to that beginning part because I love what you're saying about building influence. Tell me what was different about building influence when you start versus the way you're seeing it now

when people trying to build influence with you, because you obviously built influence in a non-social media age, the non-digital age. That was it harder, was it slower, was it faster? It was much slower. It wasn't different. It was just a different platform, right? It was much slower, it was much harder. It was just a different platform, right? And with much slower, it was much harder. It was in a much

smaller circle, but I had to build influence there. You know, when I went out to, you know, if we want to, we want to, let's say we want to talk about it today. You want to go get a big influencer to, you know, wear your stuff or support your brand. I wanted to as well. When I was a kid. I didn't go right to LL Cool J. I went to all the big bodyguards around because I knew that the big guys didn't have options for clothing. They only had a white, you know,

Rochester big and tall white shirt black shirt or custom-made clothing. So if I gave, I only had money for 50 shirts. So if I gave the 50 shirts to all the cool kids, they'd wear it one time, throw it away. The big guys wore it 10 times a month. And where were those big guys? They were always in front of the red rope. There was always in front of the club. They were always the guys who were the bodyguards. They were always big. So what happened was I built influence with them first. Then the LLQJs in the run, the MCs of the world would say, hey man, where's mine?

Yeah, what am I? Shopliver? No, you're too cool. No, I'm not. No, you're too cool. But after six months of them seeing this brand around, that's how I built it. And it's the same thing today.

If you're in a social media platform, you want to go out for this big person, hit the smaller people that really value you and would really be your ambassador. The big people will talk about it sooner or later, but if you go right to them, they're gonna look at you like everybody else who just comes straight to them

and they're gonna say, well, why am I gonna be the first one to invest in your brand when nobody else does? And it's just all done in just a different platform today. Yeah, I love that though. Well, you just shared with you Australia, that's genius. I mean, just understanding the positioning of bounces because I think sometimes people in a negative impact on ourselves is we look at, oh, these people are not, they're not big enough,

you know, they're not important enough. Right. They're the best. Exactly, exactly. Like, that's actually where it starts. And you've got to value those people as much as you'd value the big person. Listen, you use the example of window shoppers. There's a lot of people and we all felt like this who I was watching or maybe you, that maybe at some point in the time of your life, you didn't look right or the people didn't treat you right when you walked into a store.

They thought that maybe you weren't their customer and you got to like that. I got that happen a lot of time. Right, so window shoppers are the best. I'll tell you why. I have a couple of dollars now. I'm okay, you know, if I go and buy a brand new, I wanna wear some Y3s today.

I'm not gonna brag about it, there's no reason. Now, you know, I have money. But if a window shopper sits there and goes into the store and doesn't have any money and they go, you know, one day I want them to get money. I'm gonna buy those Y3s. You know me, people are gonna tell that to? They're gonna tell it to a million people, ma'am.

Whew! It's like you do the Y3s, baby, when they get the Y, that became your ambassador. That person just shared it with a thousand people, you know? And those people are extremely, extremely important. And that's where power ship happened because what happens is you build an influence with people. They're influencers too.

They are just talking about it in a different way. So we actually totally don't understand power shift. We don't understand what a lot of people do. A lot of people are doing it and they don't realize they're doing it. They don't have a method to it. And so, you know, but why not have a method to negotiate? And because, you know, the only thing that separates you

and me and from everybody else is what we have negotiated in life. That's it. This is the deals we've taken, the deals we haven't taken. A lot of times not the deals that you have been taken, it's the deals you did take the screw you up, right? Yeah. And the only thing that separates us, and I've seen thousands of pitches, only that separates us is ability to negotiate.

Yeah. I was telling my team just now, like like before I really got into all of this, I was this close, I was offered this podcast deal, and it's before this one when we did it for real, and I was this close to taking it, because at that time, I was positioning myself or considering myself less influential than the person who was offering it to me.

Right. And so I was gonna sign this pretty bad deal for me, because I thought, oh, it's gonna get my foot in the door. It's going to give me that break. Luckily, my lawyer's held me back and we did it the right way. But tell me when is that time? When you're kind of like up and coming and you're trying to, you're trying to break into that space, what is your best advice for someone like that when it comes to the deals that shouldn't, shouldn't take? Because sometimes in our desperation or in our lack of influence, we kind of get, we make big mistakes in what we say yes to.

You know, that's a good question. All those are personal decisions that need to be made, right? Because you could have taken a crappy deal here because you felt that you were going to do more in this world or whatever the case is, meaning Bethany on, she's in the Bethany on housewives. She wanted to put out skinny girls, so she didn't care how much housewives were paying her initially. So it all depends on where is the value. And I think the question right there

that is someone to ask themselves, is what's there why and what do they want to get out of it? What's the reason you're doing it for? Yeah. I see a lot of people who say, well, I want to make a million dollars. All right, what are you going to do when you get the million dollars?

And they're like, I don't know. Yeah, you're going to buy one really expensive car, like a Bugatti. You're going to buy investment homes to help pay for your way of life, or are you going to live or 30,000 dollars a year in Bali for 10 years and, you know, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, do what is the, what's the why, the true why, and we so often don't know our why.

Absolutely, and you talk about finding your light, right, like finding that light in your book, and it's, I feel like, but do we not know the why, because we're just seeing shiny objects, and it's like that shiny object syndrome, or we just go chase things? What is that reason that we don't stop back?

Like why are you pushing so much? Because we haven't taken inventory of ourselves a proper way, you know, because some are in shiny objects, some are my parents, my parents, you know, my parents grew up as, they're both doctors and that's what the family should be, doctors. But you don't wanna be a doctor, but you just believe that that's what it was, right?

Or you know what, you know, whatever it is, it's society, it's fear, most a lot of times it's fear. You know, I can't quit my job because I'm not gonna be able to make money. But you know, did you really realize were you making money or not? You know what I mean, what's your why? I remember a woman used to work for me.

She started working for me and she had left a job and I was like, well why do you leave the job? She said I realized that I was going to work to get paid to fight. And I was like, what do you mean? She said I would work nine to five every single day, five days a week. And then on the weekends, I would get shit faced and just have fights at bars because I was so miserable with my job and the people around me and she worked in a very violent kind of situation. She didn't know her why anymore and then she came to me and sort of working in a charitable area

and she never had a fight again and she was happy but she had to check herself and check her why. Yeah, absolutely, I was joke. I grew up in a family where I could be a doctor, a lawyer, or a failure. Like those are my free options. So it was like, you either those two, or you kind of didn't make it,

because you didn't do anything right. And you're so right, that self-inventory check, of, what is my purpose? Like, why am I doing this? Like, do I even care about being this? What's become your why is time is changed? Like, has your why changed? Has it upgraded?

Has it become deeper better? What's what's really this is upgraded? Because I can't I can't doubt anybody for whatever their why is right? There's no there's no better why yours is not better than mine has it changed? Absolutely. In 50 years old now and my why has changed

10 times. But the court of my why is a friend of mine who explained to me the court of my why, I was a friend of mine who explained to me the court of my why, the one thing that didn't change is that I wanted to serve others. And I said, wow. I was like, I don't want to serve others. He was like, yes, you do. I was like, no, I don't. Neither like, listen, you started brand football for the bias. You want to empower a culture. You could have called it like many designers Ralph Lauren and Tommy Hilbert called it their own name. You could have called it Daemon John. Not sure if it'll work or not, but whatever the case is, right?

Then you go and you start acquiring other brands and helping people. Then you start writing books too. And the books weren't about my lifestyle. The books were display of power, how you and I have the same power. The brand within, you're the brand power. Then you go on, you start investing on people on shark tank and start giving back educational stuff there. And then you start becoming a motivational speaker.

You're always thinking about how empowering somebody else. And I thought about it and I said, maybe I guess, you know, but that didn't start off like that. I started off wanting to just dress hip-hop people and I loved loved hip hop, you know? I never thought of it like that. So you start to define yourself and see clarity down the road, but maybe you're 18 years old right now. Listen to this and you have the clarity. I mean, my youngest, my oldest daughter

is a championship ballroom dancer. She's been wanting to do that since she was born. She always knew her why. Yeah, for some of us, we know it's straight away. For most of us, it takes a bit of a journey. And I think you're right. It's like you're just gonna be honest with what your why is right now.

Taking me to the story. Exactly. Sometimes we're trying to figure out what's my why I'm gonna be in like five, 10 years, 15, you don't change. Yeah, you can change, you don't know. Like you can't predict it. You gotta figure it out right now.

And I know that for me, my why has been, you know, there's been why has that have been simple like what you said, you got to figure it out right now. And I know that for me, my wife's been, you know, there's been wives that have been simple like, what you said, like wanting to serve people and make a difference. And then when I was a kid, like my wife was just, I just want to be happy, I just want to have fun, right? And it changes. And I think that a lot of people today,

we can get close at all, why by taking that self awareness check. We're just taking that inventory. I love that advice. So in your book, you talk about being diagnosed with cancer. Yeah. And like for me, I feel like no matter how powerful

or strong or anyone would be shaken by that news. Yeah. And I can be a shift in someone's life. There's a power show. 100%. Yeah. Tell us about that moment when you find out. Yeah, I share a very personal story

about the cancer thing. So I go into the hospital because I got an executive physical and then they said, well, let's check your, one of these veins here, caught a carada. Check your carada.

It's terrible. Yeah, check your carada veins. You'll see if they clogged at all or what I was so reduced. You were feeling some pain or something? No, no, no, so I get so all right. So so if I want to back it up and I know that you talk about health and wellness a lot, uh, uh, uh, gentlemen of mine, a good friend of mine who, uh, was actually the manager of, uh, secret and Roy DeMajame and I'll leave. Say listen, all your money, why don't you ever go get an executive physical? And I said, you never heard of. I said, I get a physical every year.

It's the doctor grabs my bean bag and then turn me around, spanks me in my ass until I'm gonna go about my business and everything is fine. I cough and everything is fine, right? He's like, no, no, get executive physical. I go down to UCLA, it's two days of running through all kind, I think six million dollar man type of stuff, right? And they check everything on your body

and then they give that report back to your doctor. So they're checking my carotid veins and they're saying, you know, let's make sure there's no clogging there. So, you know, no possibility of a stroke. They say, okay, we checked it, but they go, you know, you got a little nodule on your thyroid. You need to go check that out.

Go down to the doctor. My doctor, he says, all right, I'm gonna take a biopsy, 90% chance, we know what it is, 10% chance. We don't know what it is. Of course, 10% chance, they don we know what it is 10% chance we don't know what it is of course 10% chance they don't know what it is go to a surgeon he says you're 50 years old let me tell you something right now if you were 90 I would say no matter what don't do anything but you're 50 and so where you have a choice we could take out your thyroid but here's the issue 50% chance we're taking out a perfectly good thyroid 50% chance we're taking out something that could be challenging to you. I go and get the surgery. The one hour

surgery becomes three and a half hours and they move a mass in my, in my throat, the size of a golf wall out of my, out of my neck. Doc does, you know, they never tell you anything. So I go, what is it? The cancer, he says, I don't know, I sent it to the lab and it's about two weeks. So he sent it to the lab and I know you're taking, and this is the top surgeon in the world where it comes this, eating you what it was and I can tell. So I had to mentally debate with myself if that mass was that large and it potentially moved into my lymph nodes and then it would move into my brain and I could potentially have that

and take the radiation pills in chemotherapy. What's the chance of me dying, right? And it could be a very long road over recovery and I could die. So I said to myself, listen, I have to weigh it. Take inventory. Two daughters, one 21, one 26, beautiful one, my ex-wife, great.

These girls are Benefits of society they're great girls right my mother I don't want to ever see my mother get old and have to bury her. I know I'm being selfish right now So I won't see that I also don't want to be 90 years old, you know pooping on myself and rolling around with no teeth Right, let me go out while I'm on top and I got three arrows. She's not gonna remember me And I got a beautiful wife who's super hot. She's definitely gonna be able to get another husband. I'm gonna drink myself to death. No problem.

I'm gonna go fishing every single day. I've lived a better life than I've lived 10 lives already. You can't believe what I do. I'm cool. I've accepted death. Or just a flip side. I wanna walk my daughters down the aisle. My mother should not have to bury me.

My three-year-old, she's going to need me. My wife is super hot. I get to sleep with her at woman all every night, every day. Holy shit. So I had to negotiate with myself first. That's a power shift. You have to negotiate with yourself first. Am I going to take this on?

And when I shifted my mind to saying that I'm not going to allow this cancer, and even if it is moving to my brain, and we still don't know, you have to always get checked. You know, if it is moving to my brain, it's not going to beat me, right? And before the two weeks came back, because it was like a week and a half into that, I totally forgot I even was waiting for results. And when the results came back, thank God I was clear, but they still checked me out. But that made me say to myself,

that's what we always have to do. We have to have this negotiation with ourselves before taking a podcast or walking away from it because your attorneys are like, don't do it and you're like, but this is not your life, this is my life. This is my only shot right now as far as I'm concerned, this person's bigger than I am.

But you have to negotiate with yourself saying, you know what? You're here for a reason because you're in my turn. You've probably seen this before. I know that I'm not gonna stop and you know what? It's a shitty deal and why should I take a shitty deal? I rather be, because that shitty deal, I'm probably still gonna be broke or not,

whatever the case is, but I'll be broke underneath somebody else. I'd rather be broke knowing I made the right decision that I was in charge of my destiny. And that's what happened. You had to have negotiation with yourself. Yeah, I love that. Thank you for sharing that by the way. The full picture of it because the way you just gave those two framings, I mean both, I mean, one was really well told and hilarious

and one was like how most people would see it. And for me, hearing both those perspectives, I mean, I've got a mentor, a spiritual mentor who's helped thousands of people back in London. He's currently got stage 4 brain cancer. And but the amazing thing that he's done, and I think he may not say in the same words as you, but he's negotiated with himself. And all he emanates is gratitude. You could just not see this man in pain. Like, you know, anyone else would just be falling apart. All he does is thank everyone for the work they've done, the service they've given others, how they've served God, because that's his world. Like, he's just emanating this gratitude to everyone. And you can see that even in like the peak of pain,

someone's able to reframe that. Like you are able to do, which is phenomenal. And I'm glad that, you know, we pray and hope that you get to continue doing all the incredible work in that way, man. Thank you. Yeah, but that's awesome. I love that.

Tell us about, let's go back a bit to building a personal brand. Yeah. Because I feel like that is such a hot topic today. Everyone's trying to do it. Where are you seeing the mistake between building a brand versus actually building yourself to be the brand?

If you know what I mean, like the perception, I, I, I, Where's your take on it? Again, inaccurate inventory of yourself and not knowing your why and also projecting something that you, you know, you don't, it's not real, you know. People perceive that brands are only built on positive things and I hope that everybody here listening will lead a life that's morally correct and things that nature. But old dirty best, it was a old dirty best. I mean, this is what it is,

right? And he lived off of that, right? And there are a lot of brands out there and people will resonate with you. If you, you know, for a lack of a better word, keep it 100, right? And that's the brand that you got to build. Because today with transparency, with all social media and various other things, your brand can be stripped apart in a minute. And you see, we see it happen all the time, right? We can talk about all the Kardashians of the world. And this is that who build nice brands, but how many people in the news every other week you're saying that person's done, you know, they're more than their ethics were off, off-kilter and what they acted like they were.

Yeah. So I'm not about politics, but look at our president. Some people hate him, some people absolutely love him. But he's true to his brand. However you want to perceive it, and some of us have discussed it, and some of us are like, that's my guy. But, and listen, he, most powerful man in the world and changing the way that a presidency has been looked at

for hundreds of years, think about that. Yeah, absolutely. And this is a powerful brand either way. Yeah. A brand either way. You say that your superpower is picking good people. Now, as a growing entrepreneur with multiple businesses that are growing for myself, I find

and I speak to entrepreneurs in this same space all the time, we find recruitment is probably the hardest thing. Like, it's a genuine challenge. And I want to know some of your advice when I'm recruiting, what have you seen to be those giveaways, those tips, those techniques, the principles that you've noticed when you're hiring, and the, you know, you've noticed when you're hiring, and the, you know, you've got like decades of experience of hiring the wrong and the right. Yeah.

Tell us a bit about that process. Well, most of my staff started as third party vendors or interns, the dating process. And I noticed that the interns, when they came to the office before people who got paid to come to office, they leave after. They are the ones who I would end up hiring that year or five years down the road and they came to the office, they were problem solvers,

they were Swiss Army knives, but they were likable too. You know, my businesses that have failed and my employees that have not really grown, we just didn't like. You know, a lot of people think that, you know, don't get me wrong, don't hire an intern for your attorney. That's probably not a great idea, right?

Or you're for a doctor, right? No, I don't have an intern. But, you know, once you give a resume to somebody that just gets your foot in the door. After that, I want to know, can I sit next to you for eight hours a day, five days a week for the next five years of my life? Right? And the same with an investment. My entrepreneurs that we failed at a lot of times,

I didn't like them or they didn't like me. Whatever the case is, but if there were 10 problems, I'm not picking up the phone 10 times. It's all cute. I don't like you. Maybe one time we'll pick up the phone. Right? The other ones who are successful, some of those businesses fail, but then we do another business together. taking up the phone 10 times, it's all cute. I don't like you. Maybe one time we'll pick up the phone, right? The other ones who are successful,

some of those businesses fail, but then we do another business together. So I look for people that take responsibility. I love asking people, there's two questions I like to ask them. Do you look in the toilet after you get up? Right? Also, what has ever happened to you that was out of your control after you were 15 or

16 years old? Now, they don't tell me something unfortunately devastating. Like, I was part of California fires or I grew up in Darfur or a drunk driver hit me, then nothing else was out of your control. And you want people who take responsibility. You know, I put a post up one line the other day and it was like me, I want a hallway shot in Vegas and I said, man, 30 days in for the new year

and I've been on the road 18 or 20 days and I have to thank my wife. She's allowing me to be who I am. But I gotta tell you everybody, this is me and I'm very selfish and you gotta be selfish because if you're not selfish for yourself, then you're not gonna be able able to be you know You're not going to be able to be Good for anybody else. You have to be selfish and know your priorities and a couple people roll back

What are you talking about? I can't be selfish. I have kids Those are my priorities and I can't be selfish, right? You knew that you had a new right? Yeah, it's not the kids fault Definitely not the kids fault. That was your priority. That is a decision you made that you're ignoring through the process of everything else. No, that should be part of your selfishness.

And so I got to take care of my kids, however I got to put in hours here to help my kid, whatever the case is, but don't neglect it. It's like people, you know, you're a man of color like I am. I don't wanna hear you telling me man of color like I am. I don't want to hear you telling me the your personal client understands system, uh, systemic racism has happened and everything

else, but I'm not waking up Chinese tomorrow or purple or white. Okay, let me get over it. How am I going to now move on with life and, and, and, and, and be somebody who's responsible and contribute. And that's what I look for in my employees. Yeah, that's great advice man. Now I know I'm definitely gonna ask a few of those questions, some of the funny ones to catch them out, but also some of the real ones. And I think the dating phase as you put it is,

makes complete sense. I feel like interviews and dates are to a like. But the dating phase of experimenting, taking someone with you, I know for me, with my videographers, I'm always like, travel with me for a week. Yeah. Because I want to see if I can like you for a week, we can be together for a week.

Sure. You can deal with me having a good day and a bad day. Yeah. You can deal with me being not interesting and really interesting the next day. Yeah. You can deal with the fact that I'm a normal human being. Sure. I'm not always on and off.

And, you know, even if I was with somebody like that, I'm also watching other things. Are you now learning editing? Are you learning CG? Are you learning while you're out there? Because if you're only going to do this, are you learning new equipment? Are you learning new ways? I want to see you being a problem-sort

because what you're going to do, you're going to plateau at a certain point. Now I got to get another videographer and editor when you can maybe solve that challenge for me. And if you can, I know you're trying. Yes. And if you can't work it out, you know what you're gonna do?

That person they're gonna say, I'm not really good at it, but I kind of learn the basics and let me bring this other person in or let me help you like a problem solver. Yeah. I can relate to what you said earlier. Like I feel like I'm someone

who likes to give people the benefit of the doubt. I like to trust, rather than like micromanage and like, watch over people's shoulder. What do you like when you feel someone has intentionally screwed you over or manipulated you or taken advantage? How do you respond and react to that? And how have you seen that response be more effective

as you've become more mature and business? I'd love some training based. I'm asking for free coaching right now. Yeah, no problem. Well, first of all, I try to understand, first of all, I don't take a personal. Number one, because I say to myself, I don't know if that person's mother told them all their life, you know, the only way you're going to get anywhere is to stab people in the back or they grew up in a, you know, we, there's a lot of people growing up and very challenging areas. So I don't hold it personal. They're just trying to win that whatever they did was their form

of trying to win, right? So I think it was, what's the book? There's a book, Habits of Influential People. Yeah. So the seven habits of highly, yeah, yeah. And they talk about when you're playing chess with somebody, if they make a move, and do you get mad at them and curse them out because they made that move? No, because they're trying to win, right? So I look at the same way. Also, then I look at it. Are they a good, especially with friends? I always say to myself, because I cut off people here and there, because I meet new people and I, not that they're replacing others, but I always say say if you're not a good enough friend to yourself, can you never be a good friend of me?

Right? So I do those two things. I normally don't try to get people back. I always say it is what it is. Appreciate it. Nice knowing you. However, this is where it goes into negotiations and building influence. If somebody does come to me about that person down the road,

I'm gonna tell them what happened. Yeah. You know, and that person that screwed me, will not know, I'll tell, I'm probably not talking to them anymore, but they don't realize how detrimental that was, because now what if they screwed 50 people? And those 50 people, I'll tell 50 people.

Totally. And if they screwed someone who has some influence, yeah, I'm not gonna go out of my way and publicly tell people, but if you come to me and say, hey, I'm just want to work with someone and so on, I may say, depends on the, on the violation, I may go, well, if I ain't got any good to say,

I'm not gonna say anything at all. Yeah. Or I might go, oh no, that person is a thief. No person stole. Yeah, but you wanna be honest with that person too. Yeah, 100% because then what if I didn't say that and then they screw you?

Yeah, and then now you were checked with, and it reflects badly on you again. Yeah. People just don't think about that. Yeah, they don't think about that. I'm actually going through that scenario right now in a particular area of my work, and I'll just share the same thing with my team.

Who on here screwed you? Ha ha ha. It was not, I know I didn't deserve it. You know, it works on, it works on opposite way too, you know, about negotiation and building influence that, you know, we look at the social networks and stuff like that, we look at that as how powerful it is, but it really started from one thing, networking.

Now, what I've noticed that, you know, if I just meet you at a bar and you have a small commercial building, you're looking for a great plumber. I'm not going to recommend my uncle Zick because he burnt the turkey during Thanksgiving. He never paid me back $10 for three years and he punched me in my mouth, when I was six years old. But if I met somebody else who's a plumber recently, I'd say, I don't really know this person, I would,

they seem like they were really buttoned up organized person. I don't know them, I would, but you know what, why don't you take a card and you call them, see what happens? Because I have no vested interest there, but yet I shared it with somebody else.

And that's exactly what social media and retweeting, whatever the case is. And that builds influence. That's why networking is so big. But a lot of people just don't grasp the simplicity of what we're talking about here. Yeah. When we talk about that, we're talking about networking and even now when I was asking you for coaching, you talk a lot about how the biggest mistake entrepreneurs make is not having

mentors in their life. I 100% agree with you. I think the challenge right now is that you have a group of people who want people to be their mentor. I'm so, I mean, I don't know how many times you get asked that question. Like, it would be my mentor. Would it be my mentor? What is the process to ask someone to be a mentor?

What does that look like when someone's asking that question? That's a good question. So first of all, why do you want them to be the mentor? Because, um, you know, do you want them because they understand the fundamentals? Because a health mentor and a business mentor and various other people are going to be different ways. Also, what's in it for the mentor?

I have a lot of people come and tell me their problems, and it's cool, but there's an old saying, don't tell me what your problem is. 20% don't care, and the other 80% are really happy to have them, right? So why are you telling me you got their problems, right? And it's cool, but there's an old saying, don't tell me what your problems. 20% don't care, and the other 80% are really happy to have them, right? So why are you telling me you got damn problems? I got my own problems. What's in it for the mentor?

That's the challenge that I find with a lot of the people that seek out mentors and also are the mentors accessible. You can try to get ahold of me as a mentor and hopefully I could be one, but that's why I write the books and do social media. But you're going to talk to me what one time every six months? But if you have somebody that has a card dealership locally in your neighborhood, who's been there for 20 years, that person understands the fundamentals of business, just like anybody else. They've been through inflation, they've been through changing of technology, they've been through all kind of stuff, right?

For 20 years. Why are you looking at me? You're gonna talk to me once every six months where you can go over there and wash those cars for that person and get your, you know, your karate kid on over there, a wipe-off, whatever it is, and talk to that person, right?

What's in it for the mentor, right? So you want me to teach you about business, clean some damn cars over here. Well, you want Damon John to teach you, Well, you know that I love to save animals. Go donate some time at the ASPCA or animal shelter. Three days, two days a week, arguments sake, and I'll spend one hour a day speaking to you. What's in of that person? Yeah, I think that's great advice. And because I think sometimes mentorship now is it's growing in its popularity, it's become like a popularity contest to some degree. So you just want to be able to say someone's your mentor.

Or sort of that. Yeah, yeah, you know, it's as it grows in popularity, like I feel the same way, I say this all the time. I'm like half the time Richard Branson or you or whoever may not be the right mentor, this person in your local business could be the right person. 100% and then like what you said, I talk a lot about how you can be mentored by people

you've never met by reading their books by studying my life. I will be mentored by Napoleon Hill. That's who you've heard me. Think and go Rich, I read the book now 17 times. Great book. Yeah, and for me, I've always said people like mind Luther King, Steve Jobs, Einstein,

like I've studied their lives, I've looked at how they made good and bad decisions, what they got right, how they did it, how they thought about stuff. And I've learned so much more, I never met any of them. And I think there's so much power in that. Well, that's the power. That's why you're sharing people with a power reading or audiobooks because what you'll find is that a lot of the people don't know each other.

Steve Jobs being out of known, this person, that person. But when you start to find defining and similarities and all these great pieces of information you're getting, I mean, is everybody wrong? You know? Yeah. Exactly. And you find patterns, right? Oh, patterns. It may be different. They're all gold centers, right? Yeah. They all are focused on something. They all are driven. they all have failed, but they fail fast. They will reset their goals. They all focus generally on some level of family spirituality or health, there's something,

and you can find it all in all these books. Yeah, what are some of the mistakes you see in people making negotiations? We talked about a few of them of like, going straight in for the kill, straight in for the win. What are the other common mistakes? Not knowing where they're willing to settle or where they're or or or what they want to get out of what they're doing.

So you don't have your boundaries set up. You don't have your boundaries set up. Not stating in the beginning or, you know, you know, everybody feels that if they say the number first, the the one who loses a lot of time, you know, you know, everybody feels that if they say the number first, they're the one who loses. A lot of times you set the boundaries for it and you just know where it's at, right?

Not caring about the other person, what they want and not listening to them, cutting them off. You know, when, you know, you're supposed to communicate like your face is built, right? Like, yeah, one mouth and two ears, right? It's supposed to listen to as much as you can talk. And if I said to you right now, you know, I'm not really feeling that well, but so I think I'm going to go to the store and get, you know, you may, if you cut me off,

you don't know if I'm going to say I'm going to go to the store and get some medicine or I'm going to go to get some food or I'm going to go to sort of pick up my wife and that she's going to take me home from there. You've never heard the last part of the information, and when people are communicating with you, almost the most valuable piece of information they're trying to share is at the end. But a lot of people start to cut people off

and stuff like that. Also, not understanding body language and how people communicate. You know, over 60% of communication is body language. Only 8% is what people care about, is only 8% is what you say, and the rest is how you say it. Yeah, that's for sure. That is 100% for sure. What's the worst body language in a negotiation that you've seen or you've perceived? Is it as simple as like, you know, close body language, cross-tands, or is it more like just lack of eye

contact and lack of like what is the, what is the, first of is the personal is a handshake. Yeah Second of all is not remembering people names Right But it depends on what side of the table you're on You know with I'm You know if I'm a guy and I'm negotiating with you and I feel like It's okay if I want to do the deal and on but if your legs are cop spread wide open and or your legs on a triangle and you're leaning back, I'm feeling like you're trying to assert dominance on me. So what am I going to do?

I'm going to start either leaning back or doing the same. So it all depends on how you're looking at the individual. And listen, you could be in a cold room and somebody's crossing their arms. It doesn't necessarily mean that it's because they're trying to play all. So those are a lot of things that people can do. Like when you're looking at bylang, which is very important, if you're walking to a room and you want to have more of an intimate discussion, don't put any objects between you. Now we have mics between us, but you'll see people,

and they're not conscious, they're doing it. What they'll put, big trays in between people and be phoned because they want to create this distance because they don't want to be that close, you know what I mean? Big table and trays and then yeah. Yeah, and listen, this is a lot of little keys you can use. People believe that you're less likely to lie when you're touching them.

So make sure that when you're leaving, you shake their hand and say at that moment, I can't wait to do it for the business with you, that's how you feel. That's going to be twice as more effective than just saying and when you leave. Yeah, totally. The thing I find though that with the people who do this maturely and immaturely is like sometimes you see someone

who's following the textbook version, but it's a technique, it's not real. And I feel like that's what you always sense that, you know, you can sense when someone like knows all the NLP and the perfect way to look at someone like, you know, and you learn all those techniques, but then when it's not genuine, when that person doesn't believe it, someone like you who's been a business for many, many years is going to sense that straight away. Yeah, you know when you sense that? When they're all buttoned up, they're printing it and every time you ask a question and go,

you know what, that's a really good question. Oh shit, you know that's not a good question and I asked him stupid ass questions sometime, so then they tell me that's a really good question. I go, okay, no problem. I want to, can I one day just watch you interview someone, I just want to watch, like I just want to literally, I can just hide anywhere behind a curtain or you into yourself? I just wanna watch, like I just wanna literally, I can just hide anywhere behind a curtain or whatever it is, I just wanna watch.

Honestly, I'm not even joking, it'd be hilarious. We should film it, we should edit it out, like we should show you, we should show you catching people out. It should be an addition to short time. It should be an added moment. Oh, it's one short time. Yeah, but just sometimes I wanna have long,

and you don't see when we're saying stuff like that. You know what I mean? Yeah, but you must laugh a lot in between. Of course we do. Yeah, you must laugh a lot in between the kind of stuff. If you think I'm saying crazy, you say you say you're a barber in Kevin. Oh, really?

Oh my God. Then they don't say on camera, but you say. They say on camera, they say, you see edits it out because you got these poor little kids watching themselves. Ha, ha, ha. Tell me about, you know, having been in business, I mean, since you worked at 10 years old,

so four decades of experience, what challenges you now in a negotiation, a persuasion in business, what is like the thing that challenges you now, and it may not even be business, it might be more personal, what keeps you excited and focused, saying no, saying no challenge, I mean, now,

because, you know, you wanna say yes to everything, right? And it's in the only thing you can't get back as time, so your inventory is your time. I think that's the most challenging thing, because at least listen to 50, if I do deals right now, they may be around until I'm 70. Do I know that that's what I want to still do and work that hard on new businesses,

but I just love business too, and the opportunity is there, right? So I think that's the biggest challenge. Yeah, that's it in the end time. Yeah. Because I need more time to take care of my health and be with my little girl. So it's really time I look at.

Was there a deal that you were like, I wish I never passed on that? Were any of those of you always felt good about? No, never because it doesn't mean that if I did the deal that the outcome would have been the same. And some deals I passed on have turned to be really big, big, big deals. However, if I go in life being concerned

about the ones I passed on, but what about all the ones that fail that I passed on? Right? You can't have it all. Yeah, but it seems like you have that sense of that detachment and that birds-eye view because I feel like that takes a lot of maturity too, to be able to understand.

No, it takes being screwed a bunch of times and losing a bunch of money on shitty deals and then go, wait a minute, wait a minute, miss the know it all. Did you check those boxes prior to doing the deal that you know you need to check? No, you emotionally was invested in

and you got too excited about it. Yeah, tell us that, I like that because when I'm listening to you, like, you know, you have a big heart, you're optimistic, you want people to win. Yeah. Which are all beautiful emotional qualities. When is it right to let emotion be useful in business and when it can't be wrong? I think gut, emotions, two different things.

I think your gut told you not to do their podcasts. So I think we don't trust our gut. I didn't start to learn to trust my gut until I was about 35 years old. For two reasons, I think that at first I was like, what do you do, you didn't miss the know it all? You know, whatever, you know what I mean? Or the numbers look good on paper. Or whatever cases, and I didn't learn to trust my gut.

Emotions fine, but you still got to check the boxes. You still got to say, man, I really want to do this You know like you don't listen. It's like meeting a beautiful Girl for me, but for other people could be guy a girl whatever the case is and everything's right It only goes down after that usually, you know Yeah, when you think everything's right. You're going to date whatever it should and it's really nice And then she takes her teeth out, you know table and not wrong having fake teeth But you didn't tell me about those fake you know what I mean and then she takes her teeth out, you know, table, not wrong having fake teeth, but you didn't tell me about those fake, you know, the mean and then she just, she smells really bad.

I didn't know. It sounds like it's happened to you before. No, no. And that's what happened usually with businesses and stuff like that. You get really excited over it, but maybe you didn't look at all the boxes, uh, the distribution right? Is the operator, the partner, they're, they're a great partner, you know, um, so it just happens. So it has happened to me in the past a lot. Um, so now I'm, I'm almost like, you know, I like to say like, I'm, I'm, I don't get buyers remorse as much because it's like if I go to the store and I see something I really like, I don't buy it right away. Yeah. I go home. But if I can't get that off my mind I'll go back. Yeah. Right? And this is the same thing in the business. You see Shark Tank, you know, it's all speeded up because we're

right there in the room that time and I got to make that decision. But normally other businesses, I can look at it for two months, three months, six months. They're like, well, we got another deal coming. All right, take it. If not, you know, I'll look at it for a little while. Yeah, you were mentioning that you were spending a lot more time on your health and wellness now. Like that's become a priority. What are some of the routines or aspects

that have become key for you personally and the way you do it? I try to get an IV every week. Okay. You know, I was started taking testosterone because I had a little testosterone level but I didn't realize, and right around the time with the cancer, I didn't realize that

maybe half the reason I was thinking so negatively because I had low testosterone, that almost puts you in depression, right? You know, so I make sure I take that. I'm trying to stop cut down on alcohol and on meat and go more plant-based. Of course, being on the road a lot, I need to, I rip my shoulder, but I need to obviously try to put it an hour to two hours worth of some level of cardio every single day. And I go to the doctor as much as I acupuncture as well.

And then I go to the doctor as much as I can to have my blood levels checked and everything else to make sure that everything's in line. I make that a priority over everything else. Yeah, and those all sound like good, easy to do things now. Yeah, and I try to alkalde my body as much as possible. You know, green juices and everything else.

Yeah, that's a huge one. I've been taking celery juice for the past three months. It changed my life. Yeah, I heard celery juice is really great. Life changed. I mean, I had a lot of people. There was a lot of, we had the king of celery juice on the podcast, the medical medium.

And it's like a lot of people are like, oh, he's just trying to make money. I was like, he doesn't own celery. Like, you know, the guy doesn't, maybe he own celery farm. He's looking at every morning. Yeah, I drink it every morning. He's changed my life. And I was the same.

It was the alkaline my body. It was the same thing. And I started doing it for the past three months. And I feel phenomenal. And I was like, and it's not just a placebo effect because I know how my stomach feels. Right, right, right. You know what I mean?

It's not just how I feel up here. It's like, I can tell them, I got it. Do they sell it like that? Or you got to go get a blended at the whole, at the natural food store. So there's a method of blending it perfectly to have it's most like rich form at home, which he talks about his book,

but I just get it, I just pick it up at like creation or Catholic gratitude or one of these health stores, but you can do it to the perfect, kind of consistent. And the celery juice king. Tell you that. Yeah.

Well, that's my name. His name's the medical medium, but he's like well known for... Okay, so he didn't name him celery juice king. He did not call himself that. I just called him that. You call him celery juice king? Yeah, yeah.

Is that a good name? Yes. Make you listen to him. No, no, no, no. He's the guy who's like most well known for being the movement bringer of like, drink more celery juice. Got it. That's what I mean. But it worked. As my point is, it worked. I feel better, so it's great. He's the guy who's like most well-known for being the movement bringer of like, drink more cellar juice.

That's what I mean. But it worked. As my point is it worked. I feel better so it's great. A few more things that I wanna touch on. You just, you know, even from today, it's the first time I'm a meeing. You know, we know a lot of people

who have on the podcast, I'm met them before, I'm friends with them, I know them. I didn't, I was fascinated by you because I find you hilarious. I find you real. I find you real. I find you someone who leads with their heart, but takes their head with them effectively. Sure.

In the way you make decisions. Where you talk about legacy in your book and building legacy, what's building your legacy right now? Where are you seeing your legacy go? I think my legacy is being built by men, women, people of color, people who felt that they didn't have the wherewithal or the resources to become successful.

And I think that they see me because I make it very transparent about dyslexia and lack of having a great upbringing, slash education, and resources that I think they see me and they say that they can do it. And I just hope that the next open one for your Steve Jobs is at home 10 years old. And they're pajamas, eatin' some cereal, watching me on TV and saying, well, why can't I do it?

Because when I grew up, I didn't see anybody who could do it who looked like me. And when I did see them, they had something to do with sports or music. If you didn't have a talent or you weren't an athlete, then how can I do it? When you see me, and unfortunately, I'm one of the few people of color on TV, business-oriented, that's globally recognized, that created a brand, unfortunately. And there's many who have done that, many, right? But when you see me, that's what I think

is gonna be my legacy. Yeah, that's beautiful. And I think that's an awesome one. It's definitely for me too. You know, I never grew up seeing anyone who looked like me on TV growing up. Yeah, but now people get to see you, right? And, you know, I don't know much about your history.

I know a little bit about it. And my team was sharing with me. You know, you're going to change people's lives. There's going to be somebody out there who wants to do exactly, or you probably are already. You're probably doing it from different ways, but they're going to want to emulate you. So a lot of times when the kids come up to me

and say, I want to be on Shark Tank, I go, yeah. We need somebody to replace Kevin. I want you to sit on. I don't want you to be there. I want you L.A.U. So a lot of times when the kids come up to me and say, I want to be on Shark Tank and go, yeah, we need somebody to replace Kevin. I want you to sit on. I don't want you to be there. I want you to be here. Yeah. They're like, well, I'm going to be like, no, you're not going to be like me because then you're going to fail.

I want you to be bigger than me. Yeah. Yeah. That's beautiful. Yeah. I find that mentors who can say that. That's the role deal. When you say, I'm happy for you to be bigger than me.

That's really beautiful. Yeah. Yeah. That's beautiful, man. Thank you again for that. I really appreciate it. You've talked a lot. Your book, just focused on relationships, relationships, relationships.

But what I like about your book is that it's simple, you're profound. It's easy for anyone to understand. But it's like you're breaking it down. And one of the ones that I love and you say, be slow to judge and quick to forgive. And I feel like that is so powerful and counterintuitive to the way we are today.

We're very fast to judge and we take ages to forgive, or we never get there. Tell us how you learn that and how you learn to do that in business and in life. Well, he goes back to a little bit of what we were saying earlier that, you know, who am I to judge? You know, I mean, that's an only God can judge you, right? And when I make a decision on a short,

thank you so only if this investment is good for me. It's not if you're going to be good in life or not, right? Um, and I, you know, I've learned that I've made the wrong judgments often, you know, and, and, and then I should have forgave those people. You know, there was a, I don't know if I put in this in the book but there was a woman, a woman who would work for me one day. And this is when I first started Fubu

and Fubu was just getting going. And I was like, she kept coming to the office at 11. She was supposed to be there at nine. Okay, now here's the challenge in the fashion business. On Monday morning, if people sold out of your clothes during the weekend or Friday, they're calling all the vendors on Monday morning. If you're not picking up the phone at nine,

then that person's not gonna pick up Fubu. They're gonna call Levi's next and Nike and whoever else they sold out. So I'm gonna miss a lot of money. She wasn't coming in until 11 o'clock. And I felt like I took a very personal. You are ruining my shot. You know what I've done for the last 12 years

to get to this point in my life. I'm paying you. I didn't ask you to come here and apply for a job. You're applying for a job. And then my partner, who's a mentor and older guy, said to me, you ever ask, what's going on? Do you know? Maybe she's a, maybe she has a mother who's sick with cancer. She knows that she's going to lose her job, but the only way that she can ever help her mother in the daytime is just hold on as long as possible. Get to work here and do whatever. Do you know what's going on? I said, I don't. And then I said, I go and ask her what's going on. Not as bad as that, but something that really wasn't great, and I can understand. We shif We shifted around for her to come in a little

layer, somebody else who stayed later to come in earlier. The woman in the working for me for 20 years, one of my best employees. And because I cared about her and I just asked her, you know, power shift is not about only power in you. The power shift is about reversing the power and giving it to your staff, giving it to your husband, your wife, or whoever the case is, because they'll value you more and give you more power. You know, when I'm at work, you know, I'm Batman and everybody else is Robin

and then I'm Robin and I allow them to be Batman too, because if I hired you to do this, then why am I acting like I know more? No, no, no, you're Batman, tell me what to do. Right? So, you know, that you're a Batman, tell me what to do. Right. So, you know, that's how I came up with that theory over the course of time though. And over the course of time, my turnover, my staff

has been much, much less. I almost have zero turnover in my staff just because of the flexibility and being able to just tell people you care about them. People have to, I just want to know that you give a shit. Yeah. You know? Yeah. That's phenomenal, Damon.

Thank you so much. We and every interview with a final five, so it's our rapid fire around. So you have to answer all of these questions in one word or one sentence maximum. Sure. Yeah. Okay, so here's your first one.

So I'm going to name a title of your books, each of them. And I want you to give us one powerful lesson for me to them. Sound good? Okay, cool. All right, so let's start with display of power. You and I both have the same power. Which one is going to display it? I love that. That's awesome. The brand within. You're a brand or describe yourself in two to five words. Nice. Okay. The power of broke.

You don't need money to make money. Nice. Rising grind. How are you using 24 hours a day? In power shift. That's it. How do you take back the power? Not lose the power. Don't let anybody take power from you. Yeah. I love that idea though. What you just said about the power shift.

The power shift sometimes is you to your employees, you to other people that empowers you more than trying to hold all that power. That's so powerful. I love that. Okay. Second questions. What's a at you just asked me five questions. No, I know, I know, but that was in one. I put it all in one. I'm going to ask you four more. If that's okay. No, it's fine. I just didn't know you didn't know how to count. Fair enough, fair enough. I wanted to get more out of you. No problem.'s fine. I just didn't know you didn't know how to count. But let's. Fair enough, fair enough. I wanted to get more out of you, man. No problem. No problem.

I get it. I got another good stuff to say. I get it. I get it. You know, guys brag three times the amount of what they've really done. Yeah. And women reduce it three times the amount, you know.

So, you know, something to be more opportunity to be. Yeah, so if you tell me one, he's five. If a woman told me five, it's really two, two and a half. Whatever. Tell me about a mentor in your life. Who's the mentor in your life? Yeah, so if you tell me one is five if a woman told me five is really two to an amp Whatever Tell me about a mentor in your life is made that who's the mentor in your life in your entrepreneurial journey that's made the biggest impact Bigger than plant big is him. No First of all, that's mom, but I would have to just think of somebody else Because that's the easy one Jay Abraham. Oh, yeah, yeah, absolutely. Yeah, awesome.

Okay, great. A business that you admire the most. Business that I admire the most, or a company would be nice. Yeah, company, yeah. Nike. Nike, okay, cool. What's your favorite thing about your wife?

Her ass. I did ask, yes. We asked it. My wife got the best ass in the business, man. You should see these things. I'm okay, I don't wanna. No, you asked it. All right. My wife got the best ass in the business man You should see these things. I'm okay. I don't want to know you're white. All right. She's your wife. I respect them I miss her. I miss you boo. Where is she right now? right here right here

and Your biggest lesson or takeaway from the last 12 months. Great question, never announced up before. Biggest takeaway for the last 12 months in business. Or in life could be anything. Whatever you want. I got me life because I'll be different in business. Gen Z doesn't like credit cards or credit because they grew up. I'm not going to say that. I'm not going to say that.

I'm not going to say that. I'm not going to say that. Whatever you like, I got me life, because I'll be different in business. Gen Z doesn't like credit cards or credit because they grew up after 08 and they don't trust banks and how can I sell to them? When you find the answer you come and tell us. No. Well, what you do it. Everyone, that was Damon John, Power Shift, Out 10 of March, transform any situation, close any deal and achieve any outcome. Go grab the book. We will put the link into the bio, into the comments so you can go and grab a copy of this book. If you want to learn more about negotiations, closing deals, and of course, all the great business advice he shared today. Thank you so much, man. So grateful to me, you're honestly. Thank you so much.

I'm Munga Shatekler and it turns out astrology is way more widespread than any of us want to believe. You can find in Major League Baseball, International Banks, K-Pop groups, even the White House. But just when I thought I had a handle on this subject, something completely unbelievable happened to me and my whole view on astrology changed. Whether you're a skeptic or a believer, give me a few minutes because I think your ideas are about to change too. Listen to Skyline Drive on the iHeart radio app, Apple Podcasts, or wherever you get your podcasts. Our 20s are often seen as this golden decade. Our time to be carefree, make mistakes, and figure out our lives. But what can psychology teach us about this time? I'm Jermis Beg, the host of the psychology of your 20s.

Each week we take a deep dive into a unique aspect of our 20s, from career anxiety, mental health, heartbreak, money and much more to explore the science behind our experiences. The psychology of your 20s hosted by me, Gemma Speg. Listen now on the iHeartRadio app, Apple Podcast, or wherever you get your podcasts. I'm Eva Longoria. And I'm Maite Gomes-Rachon. We're so excited to introduce you to our new podcast. Hungry for history! On every episode, we're exploring some of our favorite dishes, ingredients, beverages, from our Mexican culture. We'll share personal memories and family stories, decode culinary customs, and even provide a recipe or two for you to try at home. Listen to Hungry for History on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts.