Pod Save America - Trump Promises "A Unified Reich"
Episode Date: May 22, 2024Donald Trump is forced to remove a video promising "a unified Reich" as Joe Biden and Kamala Harris go on the attack against Trump's latest nod to Nazi language. Dan and Addisu Demissie discuss how De...mocrats should capitalize on Trump's mistakes, including an interview where Trump left the door open to bans on contraception. Then, Jon chats with friends of the pod Brian Wallach, Sandra Abrevaya, and Katie Couric about their new documentary on turning Brian's ALS diagnosis into an opportunity to organize, advocate, and push for a cure. For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast.
Transcript
Discussion (0)
Welcome to Pod Save America. I'm Dan Pfeiffer. I am Adisu Demissi. Adisu, welcome. Look at us. We are in the studio. No John, no Lovett, no Tommy. We have taken over.
We've taken, the Bay Area has invaded Los Angeles.
That's right. That's right. Okay. On today's show, Joe Biden and Kamala Harris
hit back at Donald Trump for posting a video that uses Nazi language. Trump refuses to say
whether he'll limit access to contraception if he wins. Manhattan hush money trial heads to a jury
next week. And some yahoos are still arguing
that the whole thing might help him.
And our longtime friends, Brian Wallach, Sandra Abrevaia,
and Katie Couric stopped by to talk with John
about their incredibly powerful new documentary
about Brian's ALS diagnosis
and how Brian and Sandra decided to turn that crisis
into an opportunity to push for a cure.
You really won't want to miss this interview.
It's incredibly powerful.
Amazing folks.
God bless them. But first, on Monday, Donald Trump, a periodic
dining companion of no Nazis, posted a video to his Truth Social account that used fake newspaper
articles in the background. Included in those articles was the headline, What's Next for America?
Under that phrase was, creation of a unified Reich. Everyone quite rightly freaked out about
this, and the Trump campaign finally took it down after, oh, about 18 hours. The Biden campaign obviously saw an opening because both Joe
Biden and Kamala Harris immediately went on the attack. Let's take a listen. What's next for
America? Is this on his official account? Wow. A unified Reich? That's Hitler's language. That's
not America's. He cares about holding on to power. I care about you.
Just yesterday, the former president of the United States, who praises dictators,
who said there were very fine people on both sides in Charlottesville,
took to social media and highlighted language from Nazi Germany. This kind of rhetoric is unsurprising,
coming from the former president, and it is appalling.
The Trump campaign blamed a staffer who they claimed hadn't actually seen the Reich language.
The video also appears to use stock footage that includes this language.
However, this is just the most recent example of Trump playing footsie with Nazi language.
Here's a quick reminder.
They're poisoning the blood of our country.
That's what they've done.
They poison mental institutions. But you also had people that were very fine people
on both sides.
Any Jewish people that vote for a Democrat,
I think it shows either a total lack of knowledge
or great disloyalty.
Isn't that anti-Semitic?
No, no, no.
It's only in your head.
It's only anti-Semitic in your head.
Even these spoiled, rich Jewish guys,
they can't believe how good this is, you know?
Now, you'll notice that Trump never accidentally posts
a video that has language like universal health care
or stumbles into saying something like democracy is good.
Exactly.
Nazi stuff.
Yeah.
Or diversity.
The blame the intern strategy, really.
I mean, it's 2024, guys.
It's a classic of the genre.
Yeah, seriously.
We have read a thousand times about how more disciplined and strategic and better staff
this Trump campaign is than his previous efforts.
So how the hell does this keep happening?
in his previous efforts.
So how the hell does this keep happening?
First of all, you know, masks slip off sometimes.
It seems to be one of those times.
Look, they do not deserve the benefit of the doubt on this one.
You've played all those clips, obviously.
There have been enough instances of Easter eggs and hat tips to right-wing extremists
that, you know, you didn't play the clip from the 2020 debate,
the stand back and
stand by to the Proud Boys. I mean, after seven, eight, 10, dozens of times this happening, they
don't deserve the benefit of the doubt. I think that they pulled it down is a somewhat rare,
honestly, acknowledgement that they really fucked this one up. But they have run a smarter campaign
this time, especially in the primary. But, like a, it's like your crazy ex who claims
that they, you know, have changed, right? Like, uh, then you see some of the old person come out
as we get, and I think as we get closer to the election and as, um, you know, it gets more
stressful for the campaign and for Trump himself, you're going to see who he really is and who,
you know, that mass slip off more and more. I mean, we're really grading Trump and his campaign
on a pretty steep curve, right? He, I mean, the campaigns in 16 and 20, even though he won in 16, was an absolute shitshow.
And 20 was just like filled with grifters who were trying to make money off the thing.
And this one, like Chris LaCivita and Susie Wiles are like real political operatives.
Yeah, they're actual good political minds, as it were, yeah.
And the campaign seems to have more of a strategy.
They more adhere to a larger sort of strategic
vision of how they're going to win and i think they're probably spending money with more discipline
than they did in the past but the product is the product right that's the thing is it's trump like
it's the thing that hasn't changed is trump yeah and and you can you can put lipstick on a pig you
know whatever use whatever metaphor you want like ultimately the truth is going to come out about him and he had, he's going to have to present himself
at the debate on June 27th, many times in public, unfiltered between now and November 5th. And,
you know, as much as Chris and Susie are going to try to try to cover up, uh, who he really is,
it's going to continue to come out and things like this. He likes, you know, uh, stirring the
pot like this.
And he's doing this on purpose to send a message to his right-wing supporters. And we'd have to
call him out on it. And the president and the vice president did. What do you make of the
president and vice president's response? The campaign has leaned incredibly hard into this.
Mitch Landrieu has been out. There have been videos. They put out a very lengthy statement.
They clearly want this fight. Why do you think they want it? And what do you make of the way they're executing that? So I think they want it because the more this
election is about a choice between Joe Biden and Donald Trump, the better. And because this is the
first time that Donald Trump has run as a challenger to incumbent, right? In 2016, it was an
open seat. In 2020, he was the incumbent. So naturally, this election is going to be more
about the incumbent, Joe Biden, sitting there is going to be more about the incumbent,
Joe Biden, sitting there than about Donald Trump. And so what I think they're doing is any opportunity that they get to remind people who Donald Trump is and that he is the alternative
in this race, as the president always says, don't compare me to the almighty, compare me to the
alternative. Donald Trump is the alternative. And this was an opportunity where they messed up
and they gave a small hole for the campaign to run through and they're trying to drive a truck through it. And so I think it makes sense as a strategy. And I think particularly what the president said in that clip that was played about he's making this all about himself. He's in it for himself, for power for himself. Joe Biden is in it for I care about you.
power for himself. Joe Biden is in it for, you know, I care about you. That to me is, you know,
distills in a lot of ways what this election is, needs to be all about to present that choice pretty clearly to voters. So it makes sense as a strategic matter to, you know, jump on an
opponent's mistake. And I think as a tactical matter, what they're saying is the right message
to put forward. You know, when I first saw the video and saw the sort of brouhaha about it on Monday evening, I guess when it was, my first thought was like, this is 2017 all over again.
It just felt like we were just doing the same dance we have always done that has never really moved the numbers in any way, shape, or form.
Donald Trump does something on social media.
It was Twitter back in the day.
We're outraged by it.
A bunch of folks like myself and other resistance people, they tweet about it.
And then cable news goes bananas about it.
And nothing happens.
Nothing happens.
And one of the critiques that has existed about how Democrats have handled Trump is we swing at every pitch.
Now, I think in this case, this is actually an example of how I think the Biden campaign has learned some of the lessons of the past. Because, look, if your opponent puts out a video that says what's next for America is a unified right. You have to respond. You can't. That is a giant fat one across the plate. You have to swing. But what they did is they swung strategically. Right. And to your point, that the narrative that Trump cares about himself, Biden cares about you, that is the
ultimate, that is their
narrative about Trump. That is what they want to drive
the voters. So they saw an opportunity
that would have
virality, right? Because so much of what's happening
breaks through to no one. And this one may not
either, but this is the sort of thing that at least
is controversial enough that there's a chance
that it jumps from
Nicole Wallace's show
to TikTok, like a normal voter may see it. It's clippable in a way and has the potential for
virality in a way that, you know, some of the pitches that come across the plate don't. And
I do think that, you know, we're probably going to talk more about this. The things that remind
voters out there about Trump's extremism, about the chaos that
he brings, about it just puts the choice in stark relief. You know, part of the challenge for the
Biden presidency and Biden is that he's been a normal guy who's sort of treated the presidency
normally. And it's caused people to take a step back from politics. And as, you know, swing voters
in particular, who it still may, they're not necessarily paying close attention to the race,
as they step back into the political arena,
the Biden campaign and those of us
who are supporting the Biden campaign
need to make sure that we remind people
about who Donald Trump was
because that has been memory hold a bit, right?
So even as this is,
it does feel a little more 2017-ish,
like 2017 in the minds of a lot of voters
was a long, long time ago,
and it doesn't exist. It was. It was seven years ago, right? And it also just, it's gone, right?
Charlottesville, things like what the vice president talked about, memory hold for a lot
of people. So we are reminding people of something that's probably in the back of their head and
bringing it to the forefront, again, to present a choice between Joe Biden, the guy who cares about
you and is a normal guy, and Donald Trump, who is the guy who's in it for himself and a chaos agent.
The other thing that's interesting here, it's one of the reasons why I wanted to play the clip, is Blueprint Research, a Democratic polling and messaging firm, has done a lot of polling on voters under 30.
And one of the things they discovered was voters under 30, particularly voters under 25, know none of the things that we all just could cite off the top of our head. Like
I was working with our producers and I was like, can you get this clip? Can you get the very fine
people? One, like I know, you know, the greatest hits. I know we all know the greatest hits talking
about Nazis. And we have this assumption and it really drives a lot of, I think the political
coverage of this campaign is that everyone knows everything there is to know about Donald Trump and
Joe Biden. And therefore nothing new, there is no new information about Donald Trump that could
move voters. But if you are 25, like you, you probably weren't paying attention to any of this, right?
You were 18 years old or 17 years old. I hope when you were 18, you were not watching,
you know, Don Lemon at night, right? Like you were doing your homework, having fun with friends.
And so this is, can be new information. It's a reminder for a lot of people, but it can also
be new information for other voters. The other thing about it that's interesting, and we can get on this a little more later, is
swing voters, persuadable voters, are usually engaged with political news less than everyone
else. But the one thing that has changed this time is when they were not fully engaged in previous
elections, they still had a general sense of what was happening because it was kind of hard if you
paid any attention to news to not just understand what was happening because you kind of, it was kind of hard if you paid any attention to news to not like just understand what was happening, particularly
in the Trump years when Trump was front and center.
Now, if you were either like a news junkie who like knows everything or you know nothing,
like there is very little people in the middle who are just kind of like, they have like
one foot in political news.
Or you're getting it very passively on social media.
And TikTok primarily.
And TikTok and Instagram reels and not Twitter or X.
From creators that are, who knows?
Some of the stuff we don't even see, the people who are in politics don't see,
but is sometimes factually compromised, let's say,
or sometimes intentionally so from nefarious actors.
So yeah, it is really
interesting that you can't by osmosis learn about what's going on in politics. Certainly not the
same way you could 12 years ago in the Obama campaign or even eight years ago with Clinton
or even four years ago. Yeah, four years ago, people were locked in their house and they were
like, you were consuming the news because he told you whether you could go to work the next week or
when to get a vaccine.
And so if you were watching- You might have been watching more news.
Right, people were.
I mean, ratings were up because people had to watch it
for reasons that were not just politics.
And then you were getting politics
and you were probably seeing,
like one of his probably great strategic areas in election
was doing those daily COVID briefings.
So if you wanted to find out, you know,
when schools were going to reopen
or when to get a shot or not get a shot,
it was going to be, you had to see Trump.
And now that is now no one sees Trump.
That's right.
Speaking of seeing Trump, here's something voters may care even more about than a Nazi promoting former president.
In an interview with a Pittsburgh TV station, Donald Trump declined to rule out limits on contraception if he wins.
Let's take a listen.
So related to this is the whole issue of contraceptives. Do you support any restrictions on a person's right to contraception?
Well, we're looking at that, and I'm going to have a policy on that very shortly.
And I think it's something that you'll find interesting. And it's another issue that's
very interesting. But you will find it, I think, very smart. I think it's a smart
decision. But we'll be releasing it very soon. I would note that it seems pretty clear that
Donald Trump has no idea what the question is, may not know what his policy is, and has been
promising a contraception policy in a few weeks for months now. Yeah, maybe years. I don't know.
But he's obviously left a huge opening for Democrats. What do you make of this? And how
should Democrats take advantage of it?
Gift. I mean, absolute gift.
I think we should talk about driving a truck through a hole.
This is a gaping one that we should absolutely lean into.
It's pretty clear.
You maybe saw on Truth Social, he tried to clean this one up immediately.
This might be one of the benefits of Trump being a bit in the background,
is that I'm not sure a post on Truth Social is cleaning up any messes with respect to this,
but we won't let him.
Democrats should not let him.
It is one of the core issues of this campaign.
The long tail of Dobbs remains.
It is as strong as ever. And let's be real and be serious and be clear with ourselves and with the voters.
This is part of the Trump second term agenda.
Like Dobbs was the beginning.
Contraception is on the table.
Project 2025, you probably have seen this, like the banning birth control is, or at least
limiting birth control, restricting birth control is part of the Trump second term agenda.
And so I think there's the specifics about this, right?
Trump second term agenda. And so I think there's the specifics about this, right? How backwards it is to talk about banning birth control, but it's also an opening to talk about what the real
consequences of a Trump second term. We are not just talking about Trump, the person. We are
talking about Trump, the agenda. And Trump, the person is reprehensible, but Trump, the agenda
is just as reprehensible. And we can't talk about the former without talking about the agenda. And Trump the person is reprehensible, but Trump the agenda is just as reprehensible. And we cannot talk about the former without talking about the latter.
I mean, if you think Trump's position on abortion is unpopular, wait till you meet his new position
on contraception, right? Yeah, exactly. Exactly.
Which is, like I gave some examples in the Navigator, in a recent Navigator research poll,
74% of voters think that access to birth control pills should be much easier. That includes more
than 60% of independents and more than 50% of Republicans and 80%,
nearly 80% of voters think that birth control pills should be available over
the counter without a prescription.
And so this is,
it's like,
it's one of the few things that Americans agree on,
regardless of where you live,
live your party,
et cetera.
It's pretty standard part of American culture and American society now.
And he is squarely in the minority and wants to
put policy, federal policies in place to, uh, to legislate this. So it's, it's a,
it's a clear win for Democrats. It's a clear win on the campaign side. And the key is we can't
let it just be one of, this is one of those pitches that we have to keep, keep hitting over
the course of the next six months. I mean, it is, you know, one of the rules in politics is you want
to focus the voters' minds on issues that unite your base and divide theirs.
This is a perfect example of that, right? You have just this week, Virginia Governor Glenn Youngkin
vetoing a right to contraception bill passed by the Democratic legislature. We know that Senate
Republicans have already blocked efforts to pass a law to enshrine the right of contraception. We know that justices
Thomas and Alito have looked at and have revisiting the Griswold case, which guaranteed
the right to contraception, the right to privacy. And so like this is, this is on the table. And we
talked about this in the podcast, uh, the other day, Trump will have a Supreme court that what
do you think those next two justices are going to feel about contraception that replaced Alito and Thomas? Like it is like this. This is very much in the margin. It is. And I kind of wanted to bring up the Nazi video and the contraception comments in tandem because it does speak to this broader debate within the democratic universe about what it is we talk about. And the Biden folks, they did talk about the contraception thing, but they made a choice
to focus their energy
on the Nazi comment,
not the contraception comment.
It doesn't mean that they won't run ads
on the contraception comment down the line.
It will come.
It will be heard from again.
Let's just put it like that.
But I think it speaks to sort of this,
Trump is a target rich opportunity
on a daily basis.
And it's like, what do we do?
How do you pick?
What do we talk about? What's your sort of take on that debate? Where do you, how do you fall?
Yeah, it's, I think there's two things I think that are sort of prerequisite issues to talk about
in this election. And, you know, we already talked about the message, which I think can,
can overlay on all this. One is reproductive freedom. The other is the cost of living.
One is sort of us on offense. One honestly is one us a little bit more on defense, but reproductive freedom is in and of
itself a winning issue. You just talked about all that, but it also is a gateway to talk about what
comes next. Right. And voters believe that I think until Dobbs, I'm not sure it was as persuasive,
but now you can very persuasively make the case to voters. They came for your
reproductive freedom. What's next? The freedom to marry, the freedom to vote, the freedom to retire
with dignity, the freedom to use birth control. And that is a consequence, a potential consequence
of reelecting Donald Trump. So both for the issue itself and what it allows us to talk about, I think
abortion rights and reproductive freedom have to be core to our message. On the
cost of living, harder issue, right? We can't convince people that gas is cheap or what have
you. But I think it goes back to the frame about who's going to fight for you and who's going to
care for you. Joe Biden has done things in his presidency, significant things, to lower the cost
of significant things for people. Inflation Reduction Act and everything that's in there,
we could go into it ad nauseum. There's a lot of, there's a Christmas tree from which to choose, but
Joe Biden has tried and cares about you. And what did Donald Trump do the first thing he did when
he went into the administration, economically speaking? Tax cuts for his rich friends,
right? And we're still bearing some of the, or feeling some of the effects of that. And so
who is going to go in there and actually put
what a middle-class, a lower middle-class family cares about at the center of their agenda? Joe
Biden, who's already shown he's going to do it, or Donald Trump, who's already shown you what he's
going to do, look out for himself and his rich friends. Those two issues, I think are, if we
can't make those cases, it's not that the other stuff, democracy, climate, like all, everything
matters. But if we can't sort of make those two cases, I think we are going to be in a really tough spot. Last thing I'll say is,
and I kind of referenced this earlier, character cannot be the only thing. We all think Donald
Trump is a terrible person. He is a terrible person. But voters this election, I think,
are particularly transactional, particularly looking at their bottom line, because frankly,
they have to,
especially swing voters. And so it can't just be that Trump is bad. It has to be that what Trump
will do is bad. And it is hard for Democrats, it's hard for hardcore Democrats like myself to ignore
the reprehensible nature of the person, but we have to go deeper than that if we're going to
be successful in the election. It's interesting because a lot of, you know, it's very clear that Donald Trump's mere presence
on the public stage, like morally offends Joe Biden, right?
And as it should, it should do it for all of us.
And probably everyone listening to this podcast.
Yes, that's right.
And that comes through in how he thinks about him.
The character thing is hard.
Like, you know, there is the sort of, I think, somewhat unfairly infamous ad from the Clinton campaign in 2016 of a little girl watching Donald Trump on television that sort of became.
Shorthand for what not to do.
Yeah, shorthand for why Clinton lost.
That is giving one television ad way too much credit.
But there was a sense that a lot of the message was that Donald Trump is a terrible person who, I mean, who also do terrible things.
But it was, you know, he was just like a, such a shock to the political system in terms of what,
what, how often he lied, the things, you know, his corruption and all of that, that, you know,
people couldn't avoid talking about it. And like, and Trump is actually, I think too, you know,
in a pretty strategic way made his lack of character and asset in this election, which is
when he is making his, what is his most,
and this is a sad statement on everything,
his most broadly persuasive message, it is, I'm an asshole,
but I'm going to be an asshole for you, right?
You may disagree with how I act,
what I say, even what I believe,
and that can go right or left,
but I am strong enough and tough enough
and I'm not going to give a shit about those other people.
I'm going to give a shit for you.
And like that, like that works.
And so then you have to turn that around and say, how do we turn that part of him against him?
Right.
How do we make it be about what he would do?
Exactly right.
And I think there is a, there's a tendency to the, to the point about swinging at pitches.
We get so rightly morally outraged
that sometimes we don't make that second step. It's like, Trump is a racist. Trump is a misogynist.
And yes, he is. And yes, he is. But what will that mean for the mother in suburban Phoenix who
is struggling to pay her bills? And that means that when he gets there, he's going to do bad
things like take away your right to birth control or take away your right to marry or whatever it might be.
And so making that second step critical and making sure that we don't fall into the trap of not doing that is obviously like the hardest thing to do for political professionals and observers alike.
But like it is – I can't stress it enough.
and observers alike, but like it is, I can't stress it enough. It is required to win the election in my opinion, because swing voters, people who are, you know, potentially not
listening to this podcast, they need the second step to, to decide to vote for Joe Biden.
You know, in the list of things you, you mentioned inflation and reproductive freedom as the big
issues and cost of living, et cetera. One issue that is central to
so much of how Democrats talk about this election, very central to a lot of what the Biden campaign
talks about, is democracy. I've been pretty skeptical that saving democracy is going to be
a good message for us. You see all the polls that show that basically 4% of people think the
political system's working. So if we become the defenders of democracy, we're becoming the
defenders of the system, 96%% people think it's not working.
However, I was struck by a report in Bloomberg Businessweek this week where reporter Josh Green wrote that in focus groups, including some run by friends of ours like David Binder,
who worked for Obama and is working for Biden now, and Sarah Longwell, who's been on this podcast
before, have seen real fear amongst persuadable voters that Donald Trump would try to stay a
third term and that that is moving people towards Biden. Have you seen that in any of the research
that you look at? Not specifically. I mean, I honestly haven't looked. It certainly isn't
sort of popping up on its own. I can be convinced that it would be a useful argument, but I think
it is not going to be as potent as the arguments about, you know,
cost of living, about abortion rights and others. And it's not that, I think democracy also is like
another layer, right? It's on the, what is Trump coming for next?
Right. It's like freedom, like there is a bigger beta is like, are we framing this conversation
about freedom? Are we framing about democracy? Yeah. And I think freedom is, I mean, we saw this in 2022 very explicitly. I think it's still valid in 2024. That freedom is
also a word, A, and a concept, I think, that is more accessible to voters than democracy. And so
the more we can talk about freedom and the freedom to vote, the freedom to participate, whatever,
however any organization might want to lean into it, the better it'll be.
It's one more tool in the arsenal to talk about what Trump will take away from you if he becomes president again.
I was struck by this because in part, because on Tuesday's podcast, Tommy and Favreau and
I talked about Trump's NRA speech and how the press really focused on Trump kind of
in almost in jest, throwing it like kind of trolling the audience
and the reporters about serving a third term and getting the crowd to chant third term,
which is concerning in an NRA convention. But and as opposed to Trump saying he was going to repeal
all of Biden's gun safety laws. But I do. And so we kind of said, like, once again, everyone,
Democrats, the press are missing the big the thing that really matters. We I do. And so we kind of said, like, once again, everyone, Democrats,
the press are missing the big the thing that really matters. We're focusing. We're we're gravitating towards this shiny object. Right. But I can see and this is sort of how you like
how we should think about messaging in any campaign is if the message is Donald Trump
only cares about power for himself, you can fit the third term thing under that.
Into it. Yes, exactly. It's not. And I do like the, you know, what the president said in that TikTok yesterday, he's only in it for himself. He's in it for the power. I'm in it for you.
I care about you. That is a, that is a message. You know, you're the master of message, not me,
but like that is a message under which you can talk about any number of issues. And it's not that – I kind of misframed this in my earlier answer to your question, which is like it's not the issue of abortion per se.
It's not the issue of the cost of living per se that is going to convince voters.
It's the feeling that Joe Biden is going to do good things for those – with respect to those issues and Donald Trump is going to do bad things.
And so you need an overarching message to fit things under. Same with democracy, same with
climate, same with any, pick your issue. You can fit it into that frame and that means it's a pretty
good frame. Okay. Moving on to Trump's Manhattan election interference trial.
Oh, God. Okay.
Here we go.
Here we go.
On Tuesday, the defense rested after calling just two witnesses.
To the surprise of absolutely no one, Donald Trump was not one of those witnesses.
Come on.
Closing arguments will be next week, and then the jury will get the case.
John and I are going to talk to Andrew Weissman on Friday's pod for all the legal details about how the case has come in and how it's going to proceed.
But I want to talk to you about the politics. And over the weekend, Ross Duthat of the New York
Times had a particularly trollish column that said Trump's trial is actually helping him. He
wrote, and I quote, even sinful demagogues can face a politically motivated prosecution and stand
again from the appearance of legal persecution. And that appearance so far has been this trial's
political gift to Donald Trump. This was offered, of course, with absolutely no polling
or doubted to support his point.
Disu, what is your response to this scorcher of a hot take?
It is a classic of the genre, for sure, again, of hot take-ism.
But I do not agree that being on criminal trial
has helped somebody politically.
But, you know, I will be honest,
I don't necessarily agree that it has hurt him
yet. You know, in general, the more we're talking about Trump, the more he's sort of out front on
things, as we talked about before, the more we're presenting a contrast between Trump and Biden,
I think the better. And so to the extent that this is bringing him back to light, I think that's
on balance good. Goes back to the, you know, woman in suburban Phoenix I talked about,
the substance of the trial which
like to be clear i'm not really following it that closely like i'm trying to consume the media like
a normal person i see what i see but i don't you said that as you're sitting in on a political
podcast yeah but uh but no i'm not i'm not like you know watching cable news for the like you know
the oj trial style coverage that it that it given. Anyway, point is the woman in suburban Phoenix
who is struggling to pay her bills,
this is about hush money, an adult film star, kickbacks.
And does that have anything to do with a voter's day-to-day life?
No, like the substance of the trial doesn't.
And so I can get why Democrats don't want to talk about it. It? It's like, okay, do I really want to talk about Stormy
Daniels? Like, no, I don't want to necessarily talk. That's not affecting people's life day-to-day.
I think it's kind of been a wash. It's been a bit of a nothing burger politically, electorally
so far. The verdict, that's a different story. And you know, we'll see what happens. I think
either I, I, I am not, I not predict what, at this point, what a
conviction or acquittal or a hung jury will do. But I do think that will be a moment where people
will have to talk about this and actually have something specific to talk about. This is trial
machinations and salacious details and things that are not moving swing voters in May of 2024.
salacious details and things that like are not moving swing voters in May of 2024.
Like I understand intellectually all the things you just said, but then there's another way of looking at that, which is the former president of the United States, the person who was right now,
at least a coin flip away from returning to the white house is on trial in the media capital of
the world for a crime that emanated from an affair with an adult
film star that could theoretically send have him be sentenced to prison in the next three weeks
like why is this not the biggest story in the country i mean it is the biggest story in the
country i think it's just not persuading people well is it the biggest story in the country like
there you know there's a pbs news hour poll which was that 55 of the country is paying
zero to little attention about this.
Yeah.
It is the biggest political story right now for sure.
I think there are two reasons for that.
One is the things you talk about about the media environment.
People, it's easy to ignore things now.
It is easy to not passively find out about things anymore.
I think that is just the nature of the beast right now in our political news economy.
But I think the bigger thing is opinions about Trump, I think I said this the last time I was on this podcast, are pretty baked in with most of the electorate.
Like people think he's a creep.
Even the people who vote for him think he's a creep.
People can easily believe the allegations that are being made in court about him.
And I think, you know, the hard thing that
I've had to internalize, especially over now, I started with the Clinton campaign in January of
2016. So now it's been like eight years that I've been fighting this guy. His superpower in some
ways is that he has such firm opinions that have been established about him, not just from those
eight years,
but from 10 years of The Apprentice and 20 years of being in Home Alone or whatever,
that getting people, you're not going to change people's opinions about him. You have to get
them to change their opinions about what he might do for them, going back to our previous
conversation. So I think it's partially just that it's easier to ignore things in 2024.
I think it's a lot about these facts are reinforcing what people already believe about him and are not necessarily going to affect their vote choice.
I think a verdict very well could.
And, you know, you don't want a felon as your president.
And that's not a Democratic or Republican statement, I don't think.
So we'll see if it's hung, if it's if he's acquitted.
I think it could it could swing the other way.
But that's a it's uncharted territory territory that is for sure for all of us
obviously there's one pretty specific detailed reason why people are paying attention is not on
tv yeah right like i mean if it were oj trial you know it'd be it's bring up a truly dated
people in our 40s though but like the people are our 20s are like, what? They saw the FX
dramatization of it.
That's even an interesting question
I've been sort of wrestling with, the theoretical one about
the media environment is, let's say it was
televised, and it is
live on CNN, MSNBC,
and probably not Fox
every day, right? And maybe on
big days, like the first day of the Cohen
testimony, Michael Cohen testimony,
Michael Cohen testimony,
the networks break in at, I don't know, 10 a.m.
I don't know what they're breaking in from.
Do even more people see that?
The way people more see it is that it's on video,
so therefore there will be clips of it
on TikTok and Instagram,
so people would see that.
But just the same people,
and this is so much of what I think about
with just sort of like political earned media strategy now is we're all just talking to each other all the time.
So it was just, we would just have more ways to watch it, the same people.
But I think you're right.
The video, you know, think about the George Floyd video or Rodney King back in the day or any number of things.
Like when you can catch things, video has a unique power that audio does not and that drawings and graphics do not, et cetera.
So I do think it would provide both like grift for creators to do funny things on TikTok or more content from which to draw other content as it were.
But do I – I don't think it changes the fundamental second point, which is it's kind of saying things about Trump that the people who like Trump like about him, which is gross. And the people who don't
like Trump don't like about him. And the swing voters kind of know about him and have baked into
their opinions about him and are looking for another reason to vote against him or vote for
Joe Biden. I'm a thousand percent with you on reproductive freedom, cost of living, that is
the whole thing. But one of Barack Obama's communications rules is you have to talk about the elephant in the room.
Everyone knows the elephant's there, so it's weird when you don't talk about it.
And once again, Donald Trump is on trial.
And polls have shown, media polls I've looked at, show that when you describe the charges in this case,
majorities of people, including a not insignificant swath of 2020
and current Trump voters, find it pretty concerning.
Most people do not know what those charges are.
They kind of have, to the extent they have any sense of why he's on trial, they, it's
kind of vague.
Stormy Daniels are vaguely aware of, they don't really know about the election interference
part.
They know it's not classified documents and violent insurrection, but like, and then you see,
which by the way, I will just, as an aside, say, I think those trials will and would be more
concerning to voters. But we're talking about theoretical exercise right now. Exactly. But
anyway, and this is another challenge we have as Democrats. It's just, there's such asymmetry in
the messaging around this, which is Trump is out every day in every forum defining what this trial is about. And Mike Johnson is showing up in New
York. Yeah. And he's bringing these fucking yahoos and the red ties in to be there. And then you have
the right-wing media apparatus, just, you know, everything from Fox news to the local conservative
person that is on midday Iowa radio when people are driving around
defining this in a way, which I, which I, which I, and there's no one saying the opposite.
Well, you know what I think that is the uncertainty about the outcome, right? Because you go out there
and talk about this for two months or however long, how long has the trial been? It feels like
two months. Um, talk about how terrible it is, et cetera, et cetera. And then a jury of his peers acquits him.
And you look like a doofus.
So, and I feel like the, you know, the Republicans who are there can just say witch hunt, witch
hunt, witch hunt.
And if he gets convicted, they'll just keep saying witch hunt, witch hunt, witch hunt.
But I think.
And if he's acquitted or hung jury, then it's like.
Proven innocence for a tall Jew is proven, right?
So I think a lot of it just basically has to do with the fact that if you can't be sure of the outcome, it's really hard to go out there and crow about the facts, et cetera, and then have the legal system let them go.
So, again, verdict comes down.
I think everything changes.
I think that's a real, real big elephant that you absolutely can't ignore.
But I get why and I generally support the idea that like while the legal process is playing out, it's a high risk situation to talk about this in public if you're a campaign or what have you.
And there are plenty of other things like Nazi videos and contraception bans that are probably a more effective use of the limited airspace you get to talk about politics.
Do you think if he is convicted that Democrats should talk about it?
I think, yeah, I do. I mean, I think that becomes an elephant that is like so crazy to ignore that it just seems ridiculous at some level.
Do I think it's going to be the only thing we talk about? No,
everything I said before still holds. But I think having a convicted felon in the White House is
actually in a, probably in the range of arguments that we can make, it probably ranges towards the
top. Maybe not the top, but it's probably ranges towards the top. One of my theories of this
election is that we're
like, yes, the campaign needs a overarching narrative about why Biden and why not Trump,
right? And probably a little more why not Trump than why Biden is going to be more effective.
But the way the media ecosystem has changed and even the way advertising has changed, right? The
way you have to be much more, other than the stuff you're doing in basically football games,
where you see reach audiences, it's very targeted targeted you're reaching small number of people is that you can you can have a much more like
targeted micro messaging like there we know they're a group of nikki haley voters who disagree with
joe biden on a whole bunch of stuff don't really like donald trump and are concerned about the idea
of a felon as president right and so like you can target those people just,
and they're, but that may not be what is in the ad that runs during the Georgia-Michigan game in October, right?
Yes, exactly.
I don't know.
I don't think there's a Georgia-Michigan game,
but you get two big battlegrounds.
That's my point, yes.
I think you're generally, yeah.
The reason why I'm hesitating is
because I actually think the medicine is kind of the same
for a lot of people right now, right?
And so the macro message and the micro message oddly align.
Yeah.
But there are probably some, there are definitely some things that work better with some communities than others.
The interesting thing, though, is that abortion and the cost of living.
Is broadly popular, yeah.
Cross-tab any poll you see, however you want to.
25 to 34-year-old women with red hair, like I guarantee you
cost of living is the top issue, right? So when that is the case, you can't, those are the
prerequisites, but maybe not the only thing that you can use to persuade folks. All right. One
quick thing before we go to break, I am thrilled to announce that John is back with season four
of The Wilderness. Yes.
Democrats have been in the wilderness for a long ass time now.
I think I'm on episode one.
That's right.
The Wilderness is John's deep dive into who the undecided voters are, where they are,
and how we can win them over.
John talks to all of our favorite political experts and strategists and organizers about what's working and what isn't.
It's a truly great podcast.
It is mandatory listening for people who are working in politics, who are, even if you're just somebody trying to convince your Biden skeptical cousin not to vote for RFK
Jr., this podcast will help you figure that out. Listen to the trailer in the Pod Save America feed
and make sure to subscribe so you don't miss the first two episodes, which drop on May 26th.
When we come back, Brian Wallach, Sandra Abravaya, and Katie Couric. and Kitty Kirk.
We have some very special guests here with us today.
Brian Wallach and Sandra Abravaya are two of our friends and former colleagues
from the Obama years.
They met on the campaign trail,
got engaged while working in the White House,
and in 2017, right after the birth of their second daughter, Brian was diagnosed with ALS at the age of 36.
They have since become two of the most inspiring and effective advocates for people living with ALS
and are the subjects of the new Amazon documentary, For Love and Life, No Ordinary Campaign,
which comes out on May 28th and was
produced by friend of the pod, Katie Couric, who's also here with us today. Katie, Brian, Sandra,
welcome to Pod Save America and thanks for being here. Yay, friend. Thank you for having us.
Oh, it's so good to see you guys. It's so good to see you guys. So Brian, it's been seven years
since you were diagnosed with ALS. You were initially given six months to live.
Can you talk about the mental and emotional journey that brought you from that day
to the moment that the two of you decided
to turn your personal battle with ALS
into a grassroots movement called I Am ALS?
Well, at the beginning,
I ignored my diagnosis.
And we didn't tell anyone
other than our family.
And after Christmas, I turned to Sandra.
And I wanted to do something to help the fight. And I asked her if I could start an ALS non-profit.
And her response, you're turning to me. I don't want to swear on air.
Go ahead.
Okay. Well, fuck no. That's my answer.
I mean, really?
Yes, we just had
this terminal diagnosis
and Brian wanted to start
a whole new endeavor.
So what did you make me do?
Brian's asking.
What I made Brian do
was I said,
in true political form,
go on a listening
and learning tour.
There you go.
Where did you listen and learn?
All over the country.
Brian flew literally all over the country for six months with this diagnosis, which was wild,
because we had a newborn and a two-year-old and this diagnosis, and he ended up coming back,
and I did not request this, but he did present me with a 40-page PowerPoint.
Again, to be clear, I did not request it, but it was very informative and convincing.
And what is that?
Oh, yes, and it only had text, no images.
Oh, my gosh.
Because he's an attorney.
A real lawyer, I was just about to say. Real lawyer. There were also footnotes, I think. Oh, yes. And it only had text. No images. Oh, my gosh. Because he's an attorney. The real lawyer, I was just about to say.
Real lawyer.
There were also footnotes, I think.
Oh, my gosh.
And after that, I was all in.
Sandra was all in.
Yep.
And so then we...
Oh, we reached out to our network
to help us
start IMLS.
You guys have achieved an enormous amount
in the last several years.
Sandra, how did you decide what you guys were
going to focus on and come up with a strategy that got you to this point?
Yeah, well, some of it was in the PowerPoint. And part of that entailed Brian and I observing
what kind of advocacy was being done on the Hill. And of course, before Brian and I met,
we worked in the Senate together. And as we all had experienced, we knew what good advocacy looked like. We knew that it was about meaningful relationships with members, with chiefs of staff, legislative directors. And what we observed happening was these really cursory meetings with, you know, a bunch of advocates one day a year, and it just wasn't a sustained systemic approach.
And so when we saw that reality and we knew what was possible, we decided that one way in which we
could have a real impact was to create this coalition of patients and caregivers who would
drive forward the movement and not be treated as tokens. And they would tell their stories and they
would develop meaningful relationships with the House and the Senate. And we knew that we could do it. We knew how to do it.
We knew the people to do it with, and we knew it wasn't being done.
Yeah. Katie, what drew you to their story and what made you decide to become an executive
producer on this project? Well, I was reading an article about profiling Brian and Sandra in Politico
written by Sam Stein,
who I'd crossed paths with
when he was at Huffington Post.
And I was so captivated
and moved by their story
and so inspired, honestly.
It was a pretty long piece.
And I remember just reading it
and not being able to put my phone down.
And I saw in the body of the piece that they were developing or kind of on working on a documentary.
And I thought, oh, gosh, I really hope that they have some kind of video of the journey they've
been on, because I thought it would be really difficult to reverse engineer a documentary
at that point in Brian's disease.
So I reached out to Sam Stein on Twitter.
I DM'd him.
As one does.
Yes, as one does these days
and hoping he checked his DMs,
as I don't very often.
And I said, Sam, that was such a beautiful piece. Congratulations. And I
would love to meet Brian and Sandra. And he said, great. So a few days later, we had connected. We
set up a Zoom. It was during the pandemic. And I remember being in my kitchen. And Brian and
Sandra, they were excited to talk to me. I was
so excited to talk to them. And what can I say? It was love at first sight, love at first Zoom.
And I just said, listen, I want to help in any way I can. You know, I want to be useful to you all.
So I ended up, you know, helping with the documentary, giving some notes, you know, I think
because I've done so much cancer advocacy work, John, I'm really pretty, I've gotten good at
synthesizing and distilling complicated medical concepts. And I think I was maybe helpful in
giving some feedback on that. I helped with some finishing funds. And, you know, I basically just got to know
the whole group and said, you know, I would like to be your vessel, do what, you know, what you
will with me. And so, you know, I think we've developed a deep friendship. And I just might
say a throuple. Yes, yes. We talk about being a throuple all the time because we think it's so funny.
And and and I'm just so I I feel so honored to be a part of this project and to help spread the word because it's not just about ALS.
It's it's well, it's first and foremost, I think, a love story.
Well, it's first and foremost, I think, a love story. But it's also about the power of people when they join forces and are galvanized and care about an issueumen, they were at a distinct advantage. But I do think it shows the power in numbers. And I think it is a real template for other so-called
rare diseases, which as the Chan Zuckerberg Initiative, which this film couldn't have been
done without them. They have a whole program
called Rare is One. And rare diseases are not really rare. What is the quote that Jeff always
gives? There are like 10,000 of them. Yeah, 10,000 rare diseases.
That affect 300 million people. Is that worldwide? Which is basically every American family is
affected by some rare disease. Wow.
Yeah. So anyway, I love them. And I'm so happy that you're giving this film attention because I think it really will inspire a ton of people.
I'm so excited to see it. What was it like for you guys to open up your home and your lives to this documentary? Was it hard? Was it cathartic? Was it both?
For me,
it was easy.
Brian's not shy.
I was a lawyer.
And I had a career where I was always doing public speaking. So for me, when Chris, our director, raised the idea, I said, hell yes.
I said, hell yes.
But I had to convince Sandra again.
Very persuasive.
Oh, yeah.
I mean, it's hard.
But I think that as we started to do press around the work and the impact we were having in the early days. And then Brian has this social media presence. And I was really struck by how much people were responding to it.
And I thought, wow, these are mediums where we can really drive change. So it's not only in the
advocacy work, but in communicating about this disease in a different way. I think we feel authentically
hopeful that there is the chance that we could be among the first generation of survivors with
this disease. And so we think it's so important to impart that hope because if you don't have that
as the backdrop, then there's only inaction, right? You need that hope to drive forward and motivate a coalition.
And I think through all of these mediums,
Brian Social and the press,
and then now really in an incredible way
on Amazon Prime with over 200 million viewers
to be able to drive forward that message
that this is a disease
where there is hope and possibility
and what it looks like for someone to drive forward in the face of these odds and to really accomplish remarkable things.
Yeah. And you guys have two daughters, six and eight. How have they handled all of this? How are they handling it?
Well, they haven't seen the movie, but we have a, oh, but we have told them. Yeah, all about ALS. And how we're trying fighting. And they have been amazing.
And they have been amazing.
And they, along with someone,
along with Sandra,
are my reason for being here.
You know, I wanted to mention,
you know, Chris Burke did an amazing job.
He's not here,
but he and Brian went to college together.
They went to Yale, my safety school. And basically, when Brian was diagnosed,
Chris was one of many people, you know, Brian was a huge leader at Yale. Everyone thought he
would run for president one day. You know, he was that guy. And so many people reached
out and Chris said, what can I do? And Chris did the initial film for IMALS to kick off the
nonprofit. And then he said, there's more here. So he followed Brian and Sandra around for three
years. And the film is so intimate. I think, you know, there are so many scenes
where, you know, Sandra and Brian
are preparing for their Capitol Hill testimony.
That's one of my favorite scenes.
They're in a hotel room late at night
kind of going over what they're going to say.
But there are so many very intimate moments
and Chris did a beautiful job, I think,
of being more than a fly on the wall,
but because of his relationship with Brian and Sondra, which I'm sure grew during this period
of time, he was able to capture these intensely personal moments, which I think really make the
film as moving and poignant and meaningful as it is. And I just, you know, Chris works so hard
and I just wanted to give him a shout out. Yes, he's amazing.
So what's next for I Am ALS? Like what, for people who want to help, want to contribute,
and what are you guys hoping for in the months to come
in terms of research, treatments, legislation, funding?
What's next?
Yeah.
What's that? This week?
IMLS.
I am ALS.
They're having the first ever summit in D.C.
And they're bringing together groups from all sorts of different but related neurodegenerative diseases.
So Brian and I have so much admiration for so many things that Katie has done, including and importantly, Stand Up to Cancer.
And so how Katie led this coalition and really, you know, lifted all boats.
That is so much in the spirit of what Brian and I see as possible with Alzheimer's
and ALS and Parkinson's and Huntington's. All of these diseases are really a part of this family
of neurodegenerative diseases. And so at this moment, IAMALS is really spearheading along with
others this coalition of neurodiseases to bring attention to them, to drive forward with more collaboration and coordination.
Because there are a lot of areas where these diseases overlap. And if they could kind of
focus on collaboration instead of competition and really kind of figure out where the Venn
diagram exists, then hopefully that'll move science forward faster,
because I think that's one of the main goals. And also just to use what Brian and Sandra have done
as a template or a blueprint for other people who have rare diseases or any kind of cause they
believe in, that there is actually a roadmap to figuring out how you can be
an effective advocate and how you can actually implement and inspire change, as these two have
done so beautifully, not only with changes in legislation, like getting social security
disability benefits to go into, to happen immediately. You know, it used to be you had to wait six months.
And for someone with ALS, that can be an eternity.
They got that change.
They got so much more funding.
I think it's been raised to a billion dollars
for ALS research when previously it had been what, Sandra?
Yeah, it was in the low hundreds.
And yeah, so we have really...
And that's part of the legislation
that President Biden signed, which was also amazing that you guys got legislation through this Congress in this or in 2021 in this political climate is just incredible.
They worked with the FDA to make certain drugs available for people. And so, I mean, honestly, it's an absolutely Sisyphean task. And they were able to not only push the boulder up the hill, but get it to roll on the other side.
I mean, it's just phenomenal what they've been able to achieve.
What were some of the lessons and advice you gave Sandra and Brian as being someone who became a very public advocate for a family member's terminal illness?
I'd like to think that I gave them advice, but they didn't need any advice from me, John,
honestly. They were so focused, so myopically focused, and so, you know, appropriately
covering every aspect of this disease, getting people, you know, galvanizing a community. You know, patient advocacy is so
important to, you know, the greasy wheel. Wait, the squeaky wheel does really get the grease.
It's been a long day. Sorry, everyone. And, you know, so they were able to do that. And members
of Congress, as you know, they pay attention to, as Sandra says, the RPs, the real people, right? And Sandra said she was in charge
of RPs and then she became one, you know? And so they focused on the community. They educated
themselves about the science. I mean, they're very smart people, as you know. And then they
figured out, like, legislatively, they navigated the bureaucracy and they were relentless in their
advocacy you know even if a couple of only a couple of committee members showed up at a hearing which
really pissed me off honestly i was like these are my tax dollars at work where the fuck is everyone
what do you know but they went there and and and we and we recorded it. And well, Chris did.
And so you actually see them working through the system.
So as much as I'd like to say I gave them advice, I really just tried to give them my
support and encouragement.
That's great.
Brian, I follow you on Twitter where you are incredibly active.
I can relate.
It's X now.
It's X now.
Yeah, I can't do that.
I can relate.
It's X now.
It's X now.
Yeah, I can't do that.
You're also incredibly positive and profound, even as you're honest about how hard this is.
Why is it important for you to stay so positive and hopeful for so many other people?
I believe that we have a chance to change the world for people living with all sorts of neurodegenerative diseases. And I also have to in hope. And we have to. We have to. We have to. We have.
To.
What's that word?
B.
A.
N.
Banners.
Oh, two banners behind your desk.
Yeah.
One of them says,
joy is an act of resistance.
And the other one says,
just good trouble.
Right?
Yeah.
I love that.
You know who got those for us?
Brent Colburn.
Oh.
Another one of our Obama friends.
Yeah.
I think one thing too,
just watching, you know, Brian and Sandra and the way they communicate, the way they love each other, the way they support each other.
I think this film is very much a love story.
And I think a lot of people wonder, what would I do if someone I loved was dealing with a really tough, debilitating illness like this?
And I think the two of them are just can model the kind of love and relationship that you want to have in your life by watching them.
Yeah.
I mean, thank you guys for being here.
Thank you for doing this.
Like, congrats on all that you've achieved.
And I'm just so amazed and in awe of both of you as I follow you guys from afar. And now I feel so lucky that I get to finally see you in person because I haven't in so many years. The documentary is for Love and
Life, No Ordinary Campaign. It comes out May 28th on Amazon Prime. So everyone check it out and
good luck, guys. Keep up the fight. Thank you so much. Thank you. Thank you, John. Thanks, Katie.
Thank you.
Yeah.
Thank you, John.
Thanks, Katie.
Adisu, thanks for joining us.
Thank you.
Good to be here again.
Thanks to Brian Wall, Alexandra Abavai, and Katie Couric.
John and I will be back with a new podcast on Friday morning.
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