Quick Question with Soren and Daniel - Catching Up with Alex Goldman + a Hyperfixed Takeover!
Episode Date: December 27, 2024We catch up with friend of the pod Alex Goldman to compare notes on making and naming a podcast (+ what Soren and Daniel can learn from Kraftwerk) before handing over the reigns to a full episode of A...lex’s brilliant new podcast Hyperfixed, the help desk for life’s most intractable problems. Learn more about the show and submit your problems at hyperfixed.com. We’ll be back to our regular programming next week!
Transcript
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At Walt Disney World Resort, the best beginnings start with a click.
And now you're one click away from experiencing it yourself.
Visit Disneyworld.ca slash tickets for a special offer for Canada residents. I wanna hear your thoughts, wanna know what's on your mind I've got a quick, quick question for you, alright
The answer's not important, I'm just glad that we could talk tonight
So what's your favorite?
Who did you get?
Who would I be if you remember?
What's an answer?
Where did all the goings go?
Oh forget it
I saw a movie, Daniel O'Brien
Two best friends and comedy writers
If there's an answer they're gonna find it
I think you'll have a great time here
I think you'll have a great time here
So hello again and welcome to another episode of Quick Question with Soren and Daniel, the podcast where two best friends and comedy writers ask each other questions and give
each other answers.
This is a very special episode where I'm joined not only by my cohost, Mr. Soren Bowie, but
by our friend, friend of the show, your friend, a podcast great.
Ladies and gentlemen, welcome back to Quick Question,
Alex Goldman.
Woo!
Hey guys, thanks for having me back.
Yeah. Yeah.
It's wonderful to have you.
And in fact, we are gonna let you steer this episode.
Yeah.
It's a very special episode of Quick Question
in that it is not an episode of Quick Question.
We are handing over the reins of our podcast feed to our dear friend Alex, who if you did
not know has a brand new show out called Hyperfix.
That is fantastic.
It is, well, why don't you describe your show for our audience?
Because you'll do a better job than I will.
Sure.
So, people may know me from my previous podcast, Reply All. On that show I did a segment
called Super Tech Support where people would call in with tech problems and usually they
were tech is sort of like a fig leaf for the actual problem. It was usually something much
bigger than tech. It was usually some big intractable problem, people hacking their
stuff or people getting stalked or whatever. And my job was to try and figure out a solution for them.
So with this show, I'm taking that format
where people write in with problems, listeners,
except rather than trying to fix tech problems,
I'm trying to fix any problem that people come to me with.
So I'm going broad.
I'm going to solve anything that people, well, okay, I'm going to try and solve anything that people send to me with, so I'm going broad. Uh, I'm going to solve anything that people well, okay.
I'm going to try and solve anything that people said to me.
It's such, you have like a really good background with solving technical problems.
I mean, like that's your whole wheelhouse.
And if you extend it out into the broader world, what is your,
like, what are your qualifications?
your like, what are your qualifications?
My qualifications are hubris and, um, a willingness to embarrass myself.
And I think that's really all you need to, to pretend to be,
to pretend to be an expert.
I mean, the difference between me understanding certain things in my life
and not is just my fear of embarrassment of asking and like, going into it and to have have somebody who's like in the middle doing all of that for me sounds like a dream.
Yeah. I want to be, and listeners will listen to an episode of Hyperfix right after this intro,
but just to completely get ahead of things, the joy and beauty of this show is it's not just Alex,
It's not just Alex giving his opinion on something.
The joy is like the sheer amount of research and time and resources going into answering conclusively
some of the stupider or some of the harder
and more philosophical and challenging questions.
It's just so fantastic.
Between this show and Reply All,
we often, like you're a podcasting god to us basically.
And like the kind of show that,
you make the kind of shows that we would absolutely
wanted to make when we first started doing podcasting.
But we realized pretty early on that to do it
at the level that you do it, it's a lot of work.
It's just so much work.
And so we decided this sort of like, uh, just bullshitting for an hour every week was, was more in our wheelhouse.
But man, I respect it.
It's very attractive.
Like the temptation to like, be like, you know what, let's just, let's just turn this into a chat show.
Yeah, it's there.
It's real.
We felt it and we did it.
Uh, yeah, we're, we We felt it and we did it.
Yeah, we're not afraid to fly too close to the sun
in that respect.
We were like, as far as we can get in that direction,
the better.
But I mean, those are not the podcasts I listen to.
The podcasts I listen to, like yours are heavyweight,
like shows where people are going to solve a problem
that like everyone seems,
the internet's just not gonna help you.
Like the internet's not gonna do it for you.
And I really respect it.
I've loved listening to the show so far.
And what episode are we gonna be hearing today?
This episode's a fun one.
So we got a message from a guy who worked at a,
he was an intern at a button museum.
So there's a museum in Chicago called the Busy Beaver Button Museum.
And they have something like 160,000 buttons in their collection.
And his job was to catalog and basically write like a little history of where the button came from and its cultural significance.
Which like to me, like I am a person who loves like dumb ephemera that means
nothing to anyone except me.
There's a, I don't know if you can see it behind me, there's a sign
that says Nolan painting.
That's like a minor piece of a reply all story from many years ago.
And I'm just like, oh, well, this has an incredible significance to me.
I'm so glad it's here.
But, um, so like the idea of like a person whose job it is to catalog
buttons is very, very attractive to me.
Yeah.
But, um, he found one that said, uh, ask us about our diarrhea
inducing chili cheese fries.
And was like, what kind of business would try and sell chili cheese fries
by talking about how it induces diarrhea.
So it's the process of trying to find out where this button comes from
and what the meaning is behind it.
Yeah.
I love that.
Yeah.
By buttons, you mean like pins like you'd wear like with the little.
Yes.
It's not like buttons on your shirt.
There's been a lot of discussion about this because I've got some, some UK
listeners and they have told me that in the UK, they call them badges, which I
was like, yeah, that badges are only for cops. Yeah.
Yeah. We don't need to stick in badges. Exactly.
I have been making that joke in my head for so long and I'm so glad that you
said it for me.
Um,
now I do want to see a police officer with a badge that says,
ask me about my diarrhea inducing chili dogs. Oh my god, sir
No, that's not the question I have for you
Right now
Now it's on the list. I'll say that much. Yeah
That's okay. So I've listened to you. I've been listening to your podcast
You've only got a few episodes because you're pretty nascent at this point
But you do do one that science versus I was trying to think if you came on our podcast and you're like
I'd love to do I'd love to show you an episode of my show where I
cross-pollinate on science versus, and we just listened to that episode.
Or you could find, I wonder if you get all the way back to us again, where like
you do enough of these shows where you're having somebody else's show on
your show and you do a science versus where they did a murder mystery one,
where it gets all the way back.
And finally, we're just doing an episode of our own show.
I love this idea.
I think you are on a path where you are doing real,
ambitious journalism in podcasting.
Sorin and I are on a different path where we're gonna,
we're trying to see if there's any way
that we can keep the podcast going forever
but not actually have to do it. And if we can make this sort of recursive loop where we're just guesting
and guesting and guesting on podcasts until no one can tell that we're, we've stopped
making ones and we're just like re featuring ourselves from the past. That's the sweet
spot for us. That's the wheelhouse.
So I once saw an interview with Kraftwerk and if anybody in your audience does not know who Kraftwerk is, they were a German band,
they kind of pioneered electronic music.
But I saw an interview with them.
They famously have basically what amount to,
like, mannequins of themselves that sort of
perform on stage next to them, right?
And in the interview, it was during their heyday,
which was in the late 70s, early 80 the interview, it was during their heyday,
which was in the late 70s, early 80s.
And it was an interview with one of them where he was like,
it's our goal to one day just have the robots perform
and we don't even need to show up.
And I was like, you know what?
You guys had the right idea.
So smart.
You just have that idea from the inception.
I feel like that's where you should be aiming.
Yeah.
Seriously.
And then, you know, MF Doom famously was,
cause he wears a mask, would famously just have random
people come to shows and lip sync and say it was him
so that he could get paid but didn't have to appear.
I did not know that.
That's awesome.
Yeah.
And he said like, he talked about how it was like his dream to just be
in the audience at his own show. And I was like, wow, that's
deep, man. That's deep. So yeah, I think it's totally possible
for you guys. There's historical precedent. The
problem is everyone's seen our faces. That was the big
mistake. We should have done a Daft Punk thing from the
beginning. I told you we should have done a Daft Punk. You've
always been saying we should, we should do a Daft Punk thing from the beginning. I told you we should have done a Daft Punk. You've always been saying we should do a Daft Punk thing. I've not known what you meant. It's clear now. Yeah.
Completely different question for you Alex. I love the idea of saying we should do a Daft
Punk thing but not at all describing what you mean. Very funny idea. While we've got you here,
very important question. Do you happen to know, uh, what other names
you bounced around in your head for the podcast
before you settled on Hyperfixed?
Ooh, they were really bad.
I was too.
Like, so here's the thing.
I didn't name Reply All.
I didn't name Hyperfixed.
I can't name anything.
If you look at, if you look at the names of
anything I've ever made, they're all, all
unbelievably terrible, but I'm trying to think.
It was like the fixer, Alex fixes everything,
but then that's like Adam ruins everything.
Oh, right.
And I don't know if this is like a thing that is unique to me
or is a universal Alex experience.
People always think my name is Adam for some reason.
I always get emails for Adam.
People tweet at me even though my name says Alex on Twitter,
saying, hey, Adam.
Um, I don't know what's going on there.
So I felt like people would just start calling me Adam,
and I've already had enough of that, so.
Yeah.
Um, but it was a lot of like, it was a lot of like,
uh, like very literal, Alex, fixes your problems.
And I was just like, the initial pitch I had was,
I was going to be the guy on the news who
is the citizen advocate who's like.
Oh, right.
Yeah, consumer advocates.
The consumer advocate guy who's like, you know, you know, John knows best.
And it's like, this person got scammed out of $15 from their local, blah, blah,
blah.
And then I would go out and bother people.
So that was sort of the idea I wanted to push at.
Um, but, uh, yeah, the names, bad, bad.
Um, I, I feel like, I feel, and my, my excuse
for myself is just like, Oh, making this
investigative podcast is so hard.
I can't name stuff too.
That's too much work.
Get, get someone who went to naming school for
that part.
Exactly.
Naming Academy.
We were, we were very close.
We had a bunch of ideas for, for this show, but we were the only one that was like right up
to the line of almost being the show title was, and I always struggled to pronounce it,
Quid Bro Quo.
Quid Bro Quo.
Yeah.
What a disaster that would have been.
Yeah. My biggest problem is trying to be too clever in a title.
The very first thing someone will see of it,
it's like, I'm gonna make this completely complicated
and unintelligible to anybody.
And be like, yeah, no, if you don't get it, you suck.
Like, we don't want you.
We only want the people who get it.
The thing, more than anything else, we would have to say out loud to people.
And they're like, sorry, what's your podcast?
Quick, a thing I cannot say.
Nine out of 10 times.
I don't nail it.
I'm just like when, when, when people are like suggesting stuff, I'm like, I don't
know, call it the dumb idiot podcast.
I'm a dumb idiot.
Yeah.
Like I can't, I can't get any more clever than that. So I am the,
I am the inverse of you.
Well, I love the title. I love hyperfix. I love the show. I loved,
if you're ever curious about other things like why,
when you go to a grocery store, there are, uh,
just open refrigerators everywhere that you go within the grocery store.
Alex answers those questions. It's really, really fascinating.
Thank you so much. Yeah. It's been a lot of fun to do.
I'm constantly worried I'm gonna run out of problems,
just solve everything, and then what?
That should not be a worry of yours.
I cannot conceive of a world in which that happens.
Right, I think just by the very fact
that this early into the run of the show,
and you've already got someone who's like,
ugh, it's Taylor's Oldest Time, so I work at a button library. fact that this early into the run of the show and you've already got someone who's like,
it's tale as old as time. So I work in a button library categorizing buttons.
It's like, oh, this show is going to run forever.
All right. We'll enjoy everybody. And thank you, Alex, for being here.
Yeah. Thanks for having me. And if anybody wants to check it out or get bonus episodes or anything like that, you can go to hyperfixedpod.com
That's oh, yeah, tell us everywhere you we can we can find you
It's hyperfixed pod everywhere. So Twitter blue sky
Instagram tick-tock the internet
When I say the internet I'm describing the thing I've already just described.
What I mean to say is the World Wide Web.
Hell yeah.
I sound like I'm 100 years old.
All right.
Thank you.
Thank you.
At Walt Disney World Resort, the best beginnings start with a click.
And now you're one click away from experiencing it yourself.
Visit DisneyRule.ca slash tickets for a special offer for Canada residents.
Hey, this is Alex.
This may be an unusual content warning as there's nothing like thematically inappropriate
in this episode.
I mean, I do say the F word a couple couple times but that's not particularly out of the ordinary for
this show. However, in this episode we say the word diarrhea a lot. Like, seriously, a lot. So,
if you're listening with children or like me you have the mind of a child. Just don't say I didn't warn you.
This is Hyperfixed.
On this show, listeners write in with problems, big and small, and I solve them.
Or at least I try.
And if I don't, I give a good reason why I can't.
This week, Casey wants to believe. Oh my god, dude, I have been telling everybody about this one.
Oh good, you too, huh?
This is Casey.
He's a librarian at a small liberal arts college.
He's got real gentle giant vibes.
Kind of reminds me of a viking.
And I know this is a young show.
We're only on our fourth episode, but he has submitted maybe my favorite problem of a Viking. And I know this is a young show. We're only on our fourth episode.
But he has submitted maybe my favorite problem of all time.
It's going to be hard to top.
I'm so excited.
This is the problem I was born to solve.
Man, I am very happy to hear that.
But before we get into that, there's a few more things about Casey I think you need to
know.
The first is that he loves research.
I love research.
See, told you.
That is a big part of why I became a librarian
is I, for as long as I've been on the internet,
have loved going down the rabbit holes.
In his spare time, Casey loves digging around
on the internet for information he can use
to edit Wikipedia entries, especially the sports entries.
But here's the second thing you should know about Casey.
He's not into the icons, the Wayne Gretzky's, the Michael Jordans, the Tom Brady's.
He's into the real obscure ones.
I really enjoy finding a lesser known player or coach or team that has a page that has
one or two sentences if we've all seen the Wikipedia page with one sentence. And even if I add four or
five sentences to that, at least there's something else out there, a little more information out
about that person team. So the buttons is the same thing. The buttons. This is the third thing you
should know about Casey. Back in 2020, just before he finished up his library science degree, he was
looking for an internship. And in keeping with his personality,
he wasn't interested in locking down
the Tom Brady of library science internships.
You know, the New York Public Library,
Library of Congress.
So when he saw a listing for an internship
at a place called the Busy Beaver Button Museum,
he knew he had to apply.
Just to make sure our listeners aren't picturing,
like, you know, the buttons on their pants,
can you describe the buttons we're talking about?
Yeah, I got that question a lot
when I said I was doing research for a button company.
These are the buttons which would get pinned to a shirt
or your backpack or a jean jacket
if you were cool enough to have one back in the 80s.
I still have a jean jacket with pins all over it,
and I still think that I'm very cool.
And you definitely are.
I can't believe we're only four episodes into
this show and the guests are already making fun of me.
Anyway, the Busy Beaver Button Museum is based in Chicago.
Part of it is an e-commerce custom button business,
and the other part is a non-profit museum.
That's the part that Casey worked for.
And they have thousands of buttons they've gotten
as donations and collected over the years,
and they're trying to get they've gotten as donations and collected over the years and
they're trying to get them online onto their website. I went onto this website while I was talking to Casey and the collection is actually pretty amazing. There are buttons for everything
from political candidates to party caterers, buttons for 7-Up and AIDS awareness, a novelty
troll doll button with a wisp of hair that stretches out from the top, and a button commemorating the 1896 meeting of the Iowa State Medical Society.
It's so funny, like, all of these buttons have, like, a little bit of history.
Like I'm looking at one right now, it's a fast food restaurant that was owned by Mike
Ditka called Ditka Dogs.
Yeah, there's some fascinating stuff in there.
Casey's job was to research the history of the buttons
in the archive.
And then he'd put together a write up of where they came
from, and then a picture of the button
in his historical synopsis would become a page
on the Busy Beaver website.
And there's a massive database when I started this
internship of all the buttons you could pick from.
And I did not pick the ones that said vote for Ike.
Of course he didn't.
Just like with those Wikipedia entries, just like with his choice of internships, Casey
picked the most niche, obscure buttons he could possibly find.
What is it about you that makes you want to preserve that stuff?
I think a lot of it is my own personality, my own experiences.
I was a college football player, but I played at a very small Division III college. So I was never on television. Yeah, I think just never really having
been in huge major limelight kind of draws me to these smaller stories, which can be just as
interesting. Just because they weren't on ESPN or there's not a book written about this button
doesn't mean there's not some interest there that could be entertaining
or informative for somebody else.
This is a very admirable, very Goldman-esque way of approaching the world.
And it's also precisely what led Casey to the problem we're talking about today.
Okay, so just to set the scene for you, Casey's at home.
This is a remote internship,
so he's doing this whole thing from his bedroom.
He's sitting at the computer with this massive list
of unidentified buttons open in front of him.
I was looking at a list of buttons and just
scrolling through because you got to pick randomly,
and my eye caught the word diarrhea.
Unless you're a medical professional,
diarrhea isn't one of those words you typically
encounter in a work setting.
So Casey stopped scrolling and read the rest of the button, which said, ask me about our
new diarrhea inducing chili cheese fries.
And for me, it was a say no more moment.
I put my name next to a declaim it and I'm off to the races on this thing.
So Casey's goal is to figure out as much as he can about where this thing came from and why it was made. And he has some clues to help him figure it out.
It does have the name of the business in what's called the curl text. Yes,
it's a very technical term that we use in the button industry.
Curl text is the industry's term for the little bits of writing that curl over the edge of
the button.
So you can really only see it if you're looking at the back of the button.
It's also sometimes called rim text.
The curl text reads big chub chats down home ranch style kitchen 35th and main Custer City,
Oklahoma.
Now given this wealth of information, this should be a quick assignment. Casey has the name of the restaurant, he has
its location, and he has the name of a very unique menu item,
the aforementioned diarrhea inducing chili cheese fries.
This should all be Googleable. But it isn't.
If you make a Google search for ask me about our new diarrhea
inducing chili cheese fries, you get web MD. You get message boards about how these chili cheese fries gave me this
condition so Casey tries putting quotation marks around the search to
make sure that he gets results with those words exactly and maybe one of the
few times Google says no there's nothing here so then he tries searching the
curl text he searches big chubub Chets Down Home Ranch Style Kitchen. Again, nothing's out there.
If you go to Google Maps and look at Custer City, Oklahoma, you'll notice there's not even a 35th
Main Street. There is a main street in Custer City that's bisected by numbered streets,
main street in Custer City that's bisected by numbered streets. But they stop at 9th Street, not 35th Street. And just to be clear, Custer City is small. According to the 2020
census, the population is 367. On his quest to find Big Chub Jets, Casey searched through
newspaper archives. He contacted the official Custer City Facebook page, but he always came back empty handed.
That's honestly where this, for my research, kind of stopped. I did spend a little time
trying to find out if there was another city in Oklahoma that was previously named Custer
City, but changed its name. And I think at that point I realized I was a little bit too
close to Russell Crowe in a beautiful mind with the newspapers on the wall
and the red string connecting them.
BLAIR This all happened back in 2020,
more than four years ago.
And Casey is still thinking about this button.
It's become such a preoccupation for him
that his brother made him a poster,
like the one that Mulder had on the X-Files
that says, I want to believe with a UFO on it.
Except instead of a blurry flying saucer image, it's a photo of this button.
Casey sent us a picture of the poster.
It's hanging above his desk at home.
Do you have a theory, any theory about where this came from?
I have a couple and they're kind of sad.
Oh, my, I guess my theory, and there's two different ways to look at it is that
this was just
made as a practice, either for a class, like a Photoshop class or a marketing class.
And the assignment was make a button advertising something.
Make a fictional restaurant or make a fictional company.
And this is what the student did.
I don't think it's outlandish to think that this Ask Me About Our
Diarrhea Chili Cheese Fries is something that was just made for fun. But then why would there be
the curl text? That's the biggest mistake. That's the detail that doesn't make any sense.
Because I was sitting there thinking like, what if someone made like a student film and they had to, you know,
make this button for it? But then why would there be an address on it? That part makes
no sense.
That level of detail, like the Stanley Kubrick level of detail on a movie prop?
And they chose to locate whatever this fucking place in the middle of nowhere.
No one knows that Custer City exists because 300 something people live there.
Hold on.
What did the census say?
I saw it's 367 people at the time of the 2020 census.
Yeah, it's a very it's a very small place.
I'm not even sure that they could handle something like big chub chats down home ranch style
kitchen if we're being honest. I understand that this is not an
important problem. In fact, it may be the least important problem I've ever
attempted to solve. But when Casey sent me a link to the buttons website and I
saw the mysterious diarrhea button for the first time, I could feel it pulling me
in. I was helpless to its charms. For better or worse, I do believe this is my fate,
that these are the stories I was put on Earth to tell.
I think we can figure it out.
I think we've gotta be able to figure it out.
Someone out there made this thing.
Not only did someone out there make it,
but they like designed it.
Yeah, it's not bad looking either.
If you zoom in on it, it's a decent photo.
There's no pixelation.
It's a well-done piece of art, I would say.
There's even a little drop shadow under the text.
It really looks disgusting though.
It looks super gross.
It does look like a river of molten cheese
and then some meat at the bottom.
And it is very close up. It's pretty gross. It's a pretty gross one.
It's way too close up.
Oh, my God.
This is the problem that I was born to solve.
This is the only thing that I've ever wanted in my life
is to solve this problem.
Oh, brother, let's do this.
The obvious first step was to reach out to the Busy Beaver
Button Museum and ask them if they knew anything about where
this button came from.
And in my dream version of this call,
they would tell us they knew the name of the person who
donated the button.
And then we would call that person
and ask where they got it.
And then that person would tell us where they got the button.
And on and on, we'd go like that,
meeting fascinating people along the way
until we finally found our way to Big Chub Chet himself
and our very own plates of diarrhea-inducing
chili cheese fries.
But that's not quite how things worked out.
-♪
This is your phone company. This is Kristen.
How may I help you?
Hi, um, Kristen, I think that you're the person I was calling to find out how to get in touch
with.
Um, uh, my name is Emma Cortland.
I'm a podcast producer and when hyperfix producer Emma Cortland called the busy beavers main
line, the person who answered was actually one of its co-founders, Kristen Carter.
Kristen founded busy beaver buttons back 1995, and she launched the museum in
2010. Each side has its own archive, and between the two of them, the Busy Beaver
has about 160,000 buttons in their collection. And yet, when Emma asked
about the diarrhea button, Kristen knew exactly what she was asking about and
who made it. After the break, Busy Beaver co-founder,
Kristin Carter, who pretty much shares a name
with the creator of the X-Files, Chris Carter,
connects us with the mystery button maker. Welcome back to the show.
I will say, at the time,
it felt like the worst news I could possibly hear.
Again, this is Hyperfix producer Emma Cortland.
I mean, I think we were all a little heartbroken.
I don't know if you remember this, Alex, but you actually got sick like right after this.
And I don't think that's entirely a coincidence.
My heart couldn't take finding out the answer to this button not being exactly the way I
imagined it in my head.
So before the break, Emma called Busy Beaver and its founder, Kristin Carter, said that she knew who made the diarrhea button.
And the reason she knew is because he was an employee.
And yeah, I may have had a moment of like,
okay, nothing means anything.
Let us never speak of the diarrhea button again.
Let's move on to another story
and toss this one in the dustbin.
You were sad.
It just felt like, oh, this is so magical.
This is such a weird object.
This is like, if they made Indiana Jones said in modern day,
I would be Indiana Jones, and this would be the object I was searching for.
Except it turned out not to be the Ark of the Covenant or the,
what is the thing that he gets in the Last Crusade?
The Holy Grail.
No, the Holy Grail.
A monkey goes to find a monkey. No, he goes to find the Holy Grail. It's a little bit more
important. So it's not the Ark of the Covenant. It's not the Holy Grail. It's just not magical.
I know. And I definitely felt a lot of what you were feeling, but I think the reason that I wanted
to keep working on this was because it still felt unresolved to me
Like why did they assign an intern to log and archive this button if they knew it was made by an employee?
Right, not only that like they didn't give him any information about it
So if it was made by an employee, they didn't let him know and like again
Why is there curl text with the name of a business and a location
that doesn't exist?
Right.
So while you were sick, I decided
to reach back out to Kristin.
And?
Like, what did you find out?
Well, first of all, I learned that buttons are truly
an American art form, like jazz.
["Jazz in the Halls"]
Oh, yeah, 100%.
I mean, they were invented in Newark, New Jersey in 1896. That's so bananas! So yeah, we traced the lineage back to George Washington's inauguration. So when he was
inaugurated, everyone was like, hey, we started a country, let's make souvenirs. So they made all
these different souvenir, like buttons that have different engraving
or stamps on them.
Like, so-
We need to let people know.
I mean, the goal of the Button Museum
is to tell as much American history as possible
through pinback buttons.
I like that you went into this conversation
as if you were planning to demand answers
and then immediately were just like,
oh my God, buttons are wonderful.
I love them so much.
I don't know how someone could not fall in love
with the fact that America invented buttons
because it needed party favors at its little celebration.
I think that's adorable.
But honestly, it was a dozen things.
Kristen told me that the button community
has this council of elders, the APIC.
They have a Facebook page where you can post questions
about the origins of different buttons. And they'll help you figure it out because that's just what they like to do.
And some of the most interesting stuff on the Busy Beaver's website has been submitted randomly
by people outside of the museum. We do get people often like saying,
hey, I know about this button, you know, or I know about the backstory of this button.
And even more frequently, we have people Googling themselves or Googling something they did and finding the button that
matched what they were doing. This happened with the Grateful Dead button. Apparently, there's only
one Grateful Dead button that's considered authentic. It's designed by this guy named
Gil Sanchez. And his son looked it up, and he gave us all sorts of information. And it was a lot of
stuff that collectors didn't know. So like that one, we learned that there were 300 in
the first run and that was the only run. And somebody redid those buttons, but they took
Gil Sanchez's name off. So collectors will know which is which.
So when Kristen says the museum is using buttons
to preserve history, she's talking about these little relics
of the past, these individual stories and expressions
that might otherwise have been forgotten.
And yeah, that's just very romantic to me.
Okay, so I mean, I get it.
I see why that you found passion in the button universe.
But like, if she already knew where this button came from,
how did it end up on the list of buttons to research? Oh yeah, okay. So the short version
of this is that the museum is a very small operation. There's only one librarian, she
works part-time, and there are tens of thousands of buttons waiting to be cataloged. So when an
in-house button makes it into the museum collection, which almost never happens. It may be years before she gets a chance to photograph and measure it. And since
there's already very little crossover between the e-commerce business and the
nonprofit, by the time this one wound up in the research pile, the story of its
origin had been lost to time. The other thing that happened is that while
Kristen was on the call with me, she got an email from this guy who made the button.
His name is Nick Raleigh.
Apparently she'd written to him about the curl text, which remember is also called rim
text.
I just heard back from him about why the back rim text if you want to hear it.
Yes, please.
So he says, the rim text was to help legitimize the button. So if someone found it 25 years later,
it would only further them to question
if it was in fact a real place.
Why does he want people to question if it's a real place?
That's what I wanted to know as well.
So I asked Kristin if she would put me in touch with him.
She connected us over email and Alex,
I am so glad I talked to this guy
because that magic you thought we lost,
it turns out it was there the whole time.
This sounds ridiculous to say aloud,
but this conversation we're having
is like the fate of the button.
This is Nick Rowley, the man behind the diarrhea button.
He spoke to us on a call with his friend, Eric Harms,
who helped him with the visual design of the button.
So if you hear some snickering in the background,
that's Eric.
It's like a dream come true for this to come full circle.
Oh my God.
Because that was the intention of it in a way.
Nick is a huge collector of things.
Even before he worked at the Busy Beaver,
he had a ton of buttons.
And of all his collectibles, his absolute favorites were the ones that made him wonder,
like, why in the world did someone make this?
So when he came to work at the Busy Beaver, he found himself surrounded by all of these
people who were investigating the kind of weird stuff that he was into.
Nick got inspired to make a button that gave someone else the feeling that he got when
he discovered his favorite buttons.
I think honestly if I'm being perfectly honest I think this came to me one night
stoned on a couch in my living room in my 20s like trying to just come up with something ridiculous
and the dietary habits of my friends in their 20s was also inspiring to it. We knew a bar that
would have free wings every Friday night.
If you got one beer.
So for like 20 somethings in a dude's, it was like, let's go buy four beers,
nurse it and just eat a hundred wings.
And then these guys are, everyone's discussing.
So some of these dudes are getting like tummy aches.
I won't go into the details of it, but it's not agreeing with them.
So it kind of that made me think about it a little bit.
Cheese fries seemed better, but the deeper idea,
which is the true beauty of you coming to us
to talk about this, but the actual,
and this was the idea from the get-go was,
I love buttons, I've got, you know,
people have got junk drawers, stuff like that's where buttons
go, they get lost in time.
People forget about them.
They get sometimes preserved and you find buttons later on and you're like, Oh, I
never even heard of this political candidate or what's this for?
I wanted to make a button that someone would find 25 years later and be like,
what the hell is this?
Why would any restaurant use the word diarrhea on a button?
That has to be one of the worst words you could ever use
to try to sell food.
You gotta be kidding me.
But it wasn't enough for someone to have that thought
and then move on.
In order for the button to really capture the feeling Nick was going for, the person who found the diarrhea button
would have to think it came from a real restaurant. So Nick took the idea to Eric Harms, who was
one of the busy beavers in-house designers at the time, and Eric said, you got to add
curl text.
We had to legitimize it somehow, right?
Yeah, a lot of businesses would put their addresses and I just told Eric, I think Eric, you came up with that, right?
I was like, just come up with a business in the middle of the country.
So it seems like it'd be harder to find.
And that's how they came up with Custer City, Oklahoma.
Yep. I told them about Casey and they were absolutely delighted.
And they were really so delighted to know that this had worked out
exactly the way they dreamed it would.
Well, it's it is actually amazing. I am sorry that it isn't an actual restaurant for him. I know you love that more than I feel sad for him in that sense. But selfishly, I don't know
this dude. So who gives a shit? We'll talk, I guess, afterwards and I'll send him, I'll find, I know I have some, so I'll
send him some extras and some other fun buttons I made and...
I know that that was going to mean so much to him because truthfully, like, not only
has he had this obsession, but the only, like the only manifestation of it has been this,
like, shitty scan of it online.
He's never held one of these buttons before.
So Alex, I know this is normally your line, but before I send you off to follow up with Casey,
I want to ask you, knowing all of this, how do you feel?
Oh my god, dude. Magic restored. This is perfect. This is exactly what I wanted. I wanted a story
with a journey. And this isn't just like a short, this isn't like a six week journey. This is exactly what I wanted. I wanted a story with a journey. And this isn't just like a short, this isn't like a six week journey.
This is like a 15 year journey. What more could I possibly ask for?
It really feels like when you were a child and your school project was to like build a time capsule
where you buried all of the treasures that would tell you about the moment in time when you were
doing that. And then someone actually dug it up and found it.
But not only that, like this isn't even digging it up.
It's like literally up on a website for us to look at.
It is hidden in plain sight.
I mean, I'm honestly kind of surprised
it took this long for someone to find it.
One of the things that he kept saying to me
over and over again was that he's just like,
I anticipated this taking 25 years.
I can't believe I undershot.
And he said, but I'm so glad that I'm of an age when I can still enjoy this.
With the complete answer in hand, it was time to go back to Casey.
I think one of the funniest emails I ever got was Emma's invite to this meeting and
it said, diarrhea follow-up with Alex.
I mean, it really has made like for a lot of wonderful jokes, especially since, you
know, there are people who are only passingly
Familiar with what we're working on who are like members of our slack like breakmaster cylinder who does music so they'll see us
They'll see us feverishly typing in a channel called diarrhea button and be like what the fuck is going on here?
It's a great So I have some good news and I have some bad news. Okay, I'm gonna start with the bad news
Which is that? So I have some good news and I have some bad news. Okay. I'm gonna start with the bad news,
which is that you were very close to your answer.
I told Casey that as soon as we reached out to the busy beaver, they told us that the button
had not been made by a restaurant.
And that as far as they knew, there was no such thing
as Big Chub Chet's down home ranch style kitchen
in Custer City or anywhere else.
In case he admitted he was bummed out by the news, but it was what he expected.
But then I got to tell him the good news during our first conversation.
You told us that you strongly wanted this to be a restaurant.
And more than that, you did not want it to have been a joke or a school project. Right.
What I take that to mean is that like, what you were afraid of is that this thing didn't
have a story, like it didn't have anything interesting behind it.
Yeah, right.
Because if it was a school project or something, it was just a throwaway just to get the points
for the assignment.
And there's not anything all that interesting behind it other than the design of it, I guess.
So the good news is this.
I told Casey that we found the person who made the button, that he's a longtime button collector
named Nick Rowley, and that when we asked him about the diarrhea button, he said it was like
a dream come true. We told him all about how the
button came to be, about how Nick's most treasured collectibles are the ones that
make him wonder why in the world did someone decide to make this, and about
how when he got the opportunity to make a button of his own he wanted to make
one that gave someone else the same feeling that his favorite buttons gave
him. And what he said to us was, I wanted to make a button that someone would find 25 years
later and be like, what the hell is this? Why would any restaurant use the word diarrhea
on a button?
Wow. Mission accomplished.
So Nick was so glad to get this call, this call that he had been waiting for since 2010,
assuming that he would never get.
And as a gesture of gratitude, he wants to send you your very own diarrhea chili button.
Oh my gosh.
How many were made?
Is this like one of one?
He made like 20.
There were very few. Whoa! That is an honor. And I will cherish it forever.
This one was a clear win. Nick was happy. Casey was happy. I was happy.
But there was one more thing I wanted to share with Casey before I said goodbye.
Very quickly before we end the call, I just wanted to, hold on just a second, I wanted
to drop something in the chat for you.
I was thinking about something that Casey had said on our first call, about how part
of the reason he was drawn to niche history was because he'd never really been in the
spotlight before.
And in the small way that I could, I wanted to do something to change that.
I'm wondering if you could follow this link. Did I get it? Yeah, and just shady one. It is a very shady link. And just take a look at it and tell me what it can you read it for me?
But it sure I see the first thing I saw was my name. So I knew this wasn't the original
But yeah, sure. I see the first thing I saw was my name. So I knew this wasn't the original
Text that I had came up with the link opens to the busy beaver website
The page for the diarrhea button that Casey has seen countless times before
Only now it's a little different under additional information where it used to say nothing It now says in 2024 this button became the subject of a podcast episode
When a librarian named Casey cost became obsessed with finding the person who made it.
A few days before this conversation,
we wrote to Kristin and asked if we could update the entry
for the Diarrhea Button.
And she said, yeah, go for it.
So now, if you search for it,
you'll see the story of this button
with Casey's name right up top.
Well, that's fantastic.
I am honored to be immortalized
on the Busy Beaver Button Museum
and to be part of this story. Wow. Thank you both. This is fantastic. What a cool experience.
I honestly thought I would never get the answer to this because it's so obscure.
I also thought that I'd never get the answer because that intersection does not exist.
I was just like, what the... I was wondering
if like, maybe there was like nuclear bomb testing going on on this part of the country
and they just erased certain parts of the city by blowing it up. I had no idea.
Pete Slauson Oh, I appreciate it. Thank you so much. I am so happy to have an end to this.
Now I can go on to the next inane mystery that I need to solve.
Jared Slauson You know, if you're just dedicated enough to that cause,
you can make a whole career out of it.
It's what I did.
Casey is now in possession
of his very own Big Chub Chets button.
And with the blessing of everyone involved in this story,
we've been given the go-ahead to make a limited second pressing of the Big Chub Chets button. And with the blessing of everyone involved in this story, we've been given the go-ahead to make a limited second pressing of the Big Chub Chets, Ask Me About
Our Diarrhea-inducing Chili Cheese Fries button. If you go to hyperfixpod.com slash button and get
a hyperfixed premium membership, in addition to getting bonus episodes and all the other perks of
being a premium podcast member, we will send you your very own Big Chub Chets button.
And to make sure that button counterfeiters won't try and pass it off as a first pressing
and sell it for an inflated price, we added Hyperfix Podcast 2024 to the Curl Text.
Hyperfix was produced by Emma Cortland, Sari Safar Sukenek, and Amor Yates. It was also edited by Emma, Sari, and Amor.
This episode was hosted by Emma Cortland and me, Alex Goldwyn.
The music is by the mysterious Breakmaster Cylinder and me.
The show was engineered by Tony Williams.
Fact checking by Sona Avakian.
You can get bonus episodes, join our Discord, and much more at hyperfixedpod.com slash join.
And if you want your very own diarrhea button, you can get that as well as all the other
stuff at hyperfixedpod.com slash button.
But that's only for 500 people and then it's gone forever.
Hyperfixed is a proud member of Radiotia from PRX, a network of independent,
creator-owned, listener-supported podcasts.
Discover audio with vision at RadioTopia.fm.
Last thing, the Busy Beaver Button Museum is always looking for volunteers
to help research the buttons in their collection.
So if you're interested in helping out, you can email their archive manager
and their internship coordinator at internship at buttonmuseum.org.
Thanks so much for listening. We'll see you next week if you're a premium member, or a week after that if you alright I wanna hear your thoughts wanna know what's
on your mind I've got a quick quick question for you alright
The answer's not important I'm just glad that we can talk tonight
So what's your favorite?
How did you get?
How do I be remembered?
Words and actions, word and all that God do we know?
I forget it Sorry baby, down your road, bro What's your favorite? How did you get? Where will I be? What did I do? What did I do? What did I do?
What did I do? I don't forget it
I saw a movie, Daniel O'Brien
Two best friends and comedy writers
If there's an answer, they're gonna find it
I think you'll have a great time here
I think you'll have a great time here I think you'll have a great time here