The Big Flop - May The Flop Be With You: The Star Wars Hotel with Jessi Cruickshank and Moshe Kasher | 60

Episode Date: November 4, 2024

A long time ago, in a galaxy far, far away, a park executive named Bob Chapek set out on a mission to create an immersive experience that Star Wars fans would never forget. The luxury Disney ...hotel would feature a two-day role playing adventure, fun foods, funner games, and unique memories they would cherish forever. But the exorbitant cost, embarrassing technical glitches, and a little thing called Covid, sent The Galactic Starcruiser spiraling into a black hole. In the end the dream was lost, and fans were left to wonder, wtf was up with that blue shrimp?Moshe Kasher (The Endless Honeymoon) and Jessi Cruickshank (Phone a Friend) join Misha to compare their limited edition lightsabers and take a journey to The Star Wars: Galactic Starcruiser hotel.Follow The Big Flop on the Wondery app or wherever you get your podcasts. You can listen to The Big Flop early and ad-free on Wondery+. Join Wondery+ in the Wondery app or on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 Wondery Plus subscribers can listen to The Big Flop early and ad free. Join Wondery Plus in the Wondery app or on Apple podcasts. You're sitting down to your first dinner on a vacation that you and your friends have waited for years to go on. Hmm. Blue shrimp? Odd, but sure. Blue dumplings filled with bantha beef? That doesn't sound appetizing, but worth a shot. And after a long day of running around the Star Wars Hotel, or should I say, Star Wars Galactic Star Cruiser, you need the calories. The itinerary has been punishing.
Starting point is 00:00:53 Unforgiving. Dense. Maybe it's this packed for the hordes of kiddos running around with boundless energy, but for grown-up Star Wars nerds like you, it's brutal. But hey, this little excursion cost you a couple of grand, and you're going to have the immersive experience you paid for. Starting with the alien cabaret everyone's been talking about. One problem. You don't know what's happening.
Starting point is 00:01:21 There's an app on a loaner phone that has more info, but you can't get it to work, and you can't flag down any customer support. Everyone who works here seems to be fully into their character role. Wait, why are you being told to leave the dining room and go into the atrium? What's going on? Oh, it's a staged fight. Over what? It's a staged fight. Over what? It's impossible to tell.
Starting point is 00:01:49 A little while later, you're exhausted. It's time to retire to your cabin and get some shut eye. As you lay out your Star Wars themed outfit for the next day, you look out the window, or rather the screen that looks like a window with a view of space. It's bright. Does it have a dimmer? If not, sleep's gonna be a bit tough. You dream of being in a galaxy far, far away from here.
Starting point is 00:02:17 Like a beach, maybe? The Star Wars Galactic Cruiser officially opens in less than a week and as you can imagine, it is packed with things to do. Nothing's ever been done like this before. It's even hard to describe. One of the most innovative and immersive experiences we've ever created. Stories brought to life by actors who never break character. Is it a hotel? Is it a resort? It's more like a cruise ship. ever created. We are on a sinking ship From Wondery and Atwill Media, this is The Big Flop, where we chronicle the greatest
Starting point is 00:03:14 flubs, fails, and blunders of all time. I'm your host, Misha Brown, social media superstar and head of a Wookiee-dom fan fiction blog, at Don't Cross a Gay Man. And today, we're talking about Star Wars Galactic Star Cruiser, an underwhelming starship staycation with convoluted gameplay and a price tag that was truly out of this galaxy. Until November the 18th, live and listen to all the magic of an Air France Rendezvous. It's time to book your Rendezvous with Paris, starting at $749, or Barcelona starting at $859 return, from Toronto tax included.
Starting point is 00:04:08 You can enjoy a glass of champagne however you fly, economy included. Elegance is a journey. Air France. Travel from November 1st to December 14th, 2024, and from January 8th to April 30th, 2025. See conditions at airfrance.ca. I'm Colin Murray. And I'm Ennis James.
Starting point is 00:04:24 And this is Everything to play for, the show that takes you inside the greatest sports stories of all time. Our latest two-part series tells the tale of what we think is the best British boxing rivalry of all time, Nigel Ben vs Chris Eubanks. We think because it is.
Starting point is 00:04:39 We'll be reveling in how their hatred played out on live television. Like Eubanks refusing to face Ben on midweek sports special, it really is a TV gold. We'll of course be reliving their two famous fights watched around the world by tens of millions. It is such an extraordinary rivalry and there are so many other amazing characters who deserve their story to be told as well and we'll be discussing all of it. Follow Everything to Play for wherever you get your podcasts and enjoy our new weekly bonus episodes where we're allowed to talk about whatever we want.
Starting point is 00:05:12 Because who's gonna stop us Colin? On our show today, making his triumphant return to the pod, it's none other than comedian and author Moshe Kasher. Welcome. Thrilled to be here, ready to flop again. Let's do this. Yes. Also on the show, we have a fabulous comedian.
Starting point is 00:05:42 She's the host of the podcast, Phone a Friend, and you can stream her special minivan money now on Veep's. It's Jesse Cruickshank. Welcome. Why, thank you. I am so excited to maybe learn a little bit about Star Wars as we discuss this flop. Same. Okay, Jesse, you're not necessarily a huge Star Wars nerd, but how do you feel about immersive theater experiences? Listen, the word immersive is the hottest word to come out in the last five years. Everybody likes to talk about how everything is immersive. I'm surprised that you didn't pitch this podcast to me as like, come on an immersive podcast
Starting point is 00:06:28 experience where I take you into the worlds that flop. That's all it is now in marketing speak is immersion. Moshe, as our resident Star Wars expert, out of all the Star Wars characters, who would you pay to spend two days hanging out with? Are we talking sexually or just friendship, Platana? Oh, I want to know both. All of the above. Yeah. Okay. If I could spend two days hanging out with any Star Wars character,
Starting point is 00:06:59 the funnest person to hang out with would definitely be Han Solo because you know things are going to get buck. But the biggest learning experience would obviously be with Master Yoda. You'd learn a lot of stuff. But I'm going to go probably, I'm going to probably select Princess Leia, because she was played by Carrie Fisher, and that's probably the most interesting person. So I'm picking all three.
Starting point is 00:07:24 Final answer, Han Solo, Princess Leia, Master Yoda for the win. Nice. Well, the Star Wars Hotel cost Disney hundreds of millions of dollars in research and development and is now one of their biggest flops. Even though its name is technically the Star Wars Galactic Star Cruiser, we're just gonna go ahead and call it the Star Wars Hotel, like most people on the internet do. Oh, thank God. I mean, we don't care how crazy making that might be
Starting point is 00:07:55 for the Disney marketing overlords, but deal. Perfect. Iger's pulling his final hair out. Well, to find out how this hotel came crashing down within months of opening, let's go all the way back to about nine years ago, 2015, when literally everything in our world was different. Our main character is Bob Chapek, a reserved and analytical sort of guy, but also an absolute shark.
Starting point is 00:08:29 So, over the course of his career, Chapek's climbed the Disney ladder with aplomb, zigzagging from Buena Vista Home Entertainment to Disney Consumer Products to now, in 2015, becoming chairman of Disney Parks and resorts. Big job. Chaypek is responsible for all of Disney's famous parks, resorts, and attractions all around the world running development and operation for every child's favorite birthday location. Andy has to operate all those re-immersion centers for Disney adults who want to get back into the stream of society.
Starting point is 00:09:06 It's like a rehab situation. They have to learn how to talk to other adults about adult stuff. That's a difficult job too. Uh-huh. Oh, and even though he's pretty important, there's one other Bob that's a tad more important at Disney, Mr. Bob Iger, the CEO. Now, keep his name in mind, because there's going to be some Bob drama later in this episode. Now, kids loving Disney is nothing new, but Chay Peck knows that adults fall for the magic as well, especially Disney's die-hard army of adult super fans.
Starting point is 00:09:45 Are we Disney adults? I think I might be considered a Disney adult, but this is only due to the volume of times I've gone to Disneyland. I spent four days just a few months ago at the Disneyland Hotel. Four days and five days in the parks. That's too many dates.
Starting point is 00:10:02 That's a lot. Wow. I also have, I don't want to brag guys. You're not. Don't worry. You're not bragging. OK, perfect. No, thank you so much.
Starting point is 00:10:09 OK. I did go on the Disney Wish cruise, which is the newest ship. Oh. It's a coveted cruise, unlike the one we're going to continue to discuss. Oh, yes. So you're more like Disney royalty. Well, these super fans, they're like big kids with big wallets and zero parental oversight. And of course, one of the biggest groups of adult superfans in the world are Star Wars fans.
Starting point is 00:10:36 The question isn't if they should make a Star Wars park, it's when, how, how much is it going to cost? This is made all the more urgent with the growing success of universal studios who have just opened the first section of the wizarding world of Harry Potter, which is siphoning off Disney's customers and eating Disney's Mickey shaped waffles. Have you gone to Harry Potter world? Mm, yeah, my children have the wands, which if anyone has been to Harry Potter World and knows you're supposed to point these wands at various castles and things and they're supposed to do magic, the wands don't work. Did you ever consider the fact that maybe it wasn't the wands, but it was your children
Starting point is 00:11:19 not nailing the spell? Never, never, never. How dare you? Something to think about. Expelliarmus, Expelliarmus. Misha, I have not gone to Harry Potter world, but I've gone to a sister park which is JK Rowling world about her political activism. It's a much darker park and there's a lot more Voldemort energy going on there. Can imagine. Well, Chapek's vibe is chill, but he's not afraid to take some big business swings. And in April of 2017, Chapek commissions a ridiculously named company called Swag Bucks, who offer gift cards for survey answers to do some really serious research.
Starting point is 00:12:10 Their job is to survey Disney World visitors and figure out if they'd be down for an immersive Star Wars resort. The job seems so simple. You're asking Disney adults whether or not they want to go to an immersive Star Wars hotel. I mean, ask no further than the company Swagbucks. Let me just say when you said Swagbucks was the name of the company, I went ahead and googled Bob Chapek just to get a vibe of what he physically looked like.
Starting point is 00:12:39 And I wouldn't say he looks like a Swagbucks kind of a guy. Swagbucks sounds like a SoundCloud rapper. He definitely looks like he promotes UFC fights. Well, what would your answer be on the survey? I would be the wrong target demographic for Swagbucks in this moment. I have never seen a single Star Wars film. And this has become sort of a badge of honor for me. Like I actually don't want to see a film because it's the most interesting thing about me.
Starting point is 00:13:10 I have never seen a Star Wars movie. So sorry, swag bucks, I'm not your girl. Jesse, you gotta, you just, come on. What, immerse myself? Yeah, you gotta fully become fully immersive in the world of Star. Okay. I love Star Wars.
Starting point is 00:13:25 It may be my favorite movie franchise of all time, and I still don't think that I would be the target demographic to stay at a Star Wars-themed galactic hotel. Why? I don't know. It doesn't... I'd rather... Have you guys ever heard of the Four Seasons? Heard of it.
Starting point is 00:13:44 That's an immersive experience as well. You get to stay with people like Bob Chapek and Bob Iger, who are not staying at the Star Wars team hotel. Absolutely, yeah. So at the 2017 annual D23 Expo, Chapek unveils his big idea. The full name of the event is actually D23, the ultimate Disney fan event, started by Bob Iger. Speaking of Bob Iger, while Chaypek is sweating it out on the Expo stage, Bob Iger is in the wings judging. He has been
Starting point is 00:14:22 the CEO of Disney for so many years, so he's on the hunt for his replacement and Chay Peck may or may not be the key to him finally retiring. Chay Peck's big idea is a brand new Disney park called Star Wars Galaxy's Edge. Capitalizing on the popular movies but not cannibalizing them, Galaxy's Edge takes place on a brand new planetary outpost not yet mentioned in any of the franchise's existing properties. Interesting and there's a apparently there's in Galaxy's Edge there was gonna be like a red light district where you could do Galaxy's edging. A much more adult theme. That was an Eiger suggestion though.
Starting point is 00:15:10 Yeah, Eiger came through. Speaking of adult Star Wars entertainment, you should check out our episode on the Star Wars holiday special. That had some moments that verged on Galaxy's edging. Let me tell you. But back to Galaxy's Edge, there's one more thing that gets all the Disney Star Wars fans hot and bothered. And that's of course the hotel, pitched as a Westworld for Star Wars, full of droids and aliens whose
Starting point is 00:15:41 purpose is to make your vacation awesome. Are you familiar with Westworld? Sure. Yes. For any of our listeners who aren't already familiar, Westworld is a place where paying customers go to explore their deepest, darkest fantasies in a park populated with realistic androids. Is this how they actually pitched it?
Starting point is 00:16:03 Yeah. Okay. That's funny. This is what Chopac said? Chopra. Wait, is this how they actually pitched it? Yeah. Okay, that's funny. This is what Chopac said? Chopra. Chopra. Deepak Chopra.
Starting point is 00:16:10 Wow. Isn't the whole thing in Westworld that the androids rise up and murder the clients? It is absolutely a cautionary tale. Yeah. Cut to 2019. Two years after this big D23 Expo, Galaxy's Edge, the park, finally opens to an extraordinary amount of fanfare. But everyone is still thirsty for deets about this hotel, which should be opening any day now. In a bizarrely stiff presentation, JPEG unveils plans for the Galactic Star Cruiser. It sounds like a ride, but it's not.
Starting point is 00:17:07 Or is it? To learn more about the Star Wars Hotel, let's play a game. I'm going to ask you some questions about the Star Wars Hotel and you will answer them, okay? First question. The Galactic Cruiser will be an immersive experience that will last a fixed amount of days. This might be a bit confusing for folks
Starting point is 00:17:35 since hotels are usually booked for however long people want, whenever they want, but how long is the trip? Is it A, two days, B, four days, or C, one week? I'm going four. To truly, as someone who knows a lot about immersive experiences, to truly immerse yourself, you need four days.
Starting point is 00:17:56 I would go four days too, but this podcast is called The Big Flop, so I'm going for the floppiest number, and that's gotta be a week, because that is simply too long to be an immersive experience. One week. Too long. No! It was two days! Oh!
Starting point is 00:18:13 As a part of the hotel experience, visitors get passes to Galaxy's Edge where their story begins and then will be shuttled in a launch pod to the Galactic Star Cruiser for a two-night stay. Wow. Next question. This launch pod, as well as the entire fake ship, will be blanketed in fake windows. What can you see through those fake windows? Is it A, a big battle?
Starting point is 00:18:40 B, ads for upcoming Star Wars movies? Or C, the profound profound endless void of space. You gotta go see the profound endless void of space. Because if we are truly prioritizing the immersive experience, no matter how badly we want to market the rest of our shit, we're going space. I'm going space as well. It's got to be space. Ding, ding, ding. It is space. Although, to be fair, it won't be completely empty. It is full of fake Star Wars ships and planets. Alright, can I just say, at this point in the podcast, I'm very much in.
Starting point is 00:19:18 Okay. I want to do this. This is sounding awesome. Okay, next question. The Galactic Star Cruiser is actually not the in-world name of this ship. What is it really called? Is it A, Crestor, B, Nexium, C, Halcyon, or D, Lunesta? Ha ha ha. Most of those are prescription drugs.
Starting point is 00:19:42 Ha ha ha. So I'm gonna go with A. What was A again? Crestor. The thing I can't get over is that it's very hard for me to even remember Galactic Star Cruiser as the name of the hotel. And now there are multiple names for the hotel. So if there was another answer that was just, I hope this isn't true, I would go with that.
Starting point is 00:20:05 That's because, Jesse, you didn't grow up hip hop like I did. You got Biggie Smalls, The Notorious B.I.G., Big Papa. It's all these different names for the same thing. Crestor, we got Crestor, Galactic Edge. Listen, Moshe, let me put you in your place for a damn second. Sorry. I grew up with the Backstreet Boys, and I know that Howard Durow is actually Howie D. I know that Brian Littrell is actually B-Rock, so I have my own version of this as well. Thank you very much. Fair enough.
Starting point is 00:20:38 I am so sorry. That was total boy band erasure, and I apologize. Absolute erasure. Well, the answer is not Crestor. It is Halcyon. Now Halcyon means idyllic, but it's also a brand of tranquilizer, which is why the rest of the options
Starting point is 00:20:54 are brands of medication. Next question. In addition to lightsaber training, guests receive instruction in something called Sabak, so that they can play in a Sabak tournament the next day. What the force is Sabak? Is it A. A dangerous racing sport? B. A high stakes game of chance?
Starting point is 00:21:18 Or C. A type of performative telekinesis? It's a type of performative telekinesis. It's a type of performative telekinesis. I gotta say it's a racing game because that's in the Star Wars universe already. I don't know if they called it Sabeck. It's a high stakes game of chance. Wow, wow, wow, wow. It's a card game, sort of like Star Wars-y poker. Unbelievable. For this last question, I'm going to tell you everything a trip on this Star Cruiser includes, and I want you to tell me how much you think this costs.
Starting point is 00:21:53 Closest wins. You and your new crew will be locked in for one day at the theme park, two nights at the hotel, and one goodbye breakfast on the final morning. On top of the lightsaber and card game training, the whole time, you'll be living in your own unique story, featuring unexpected moments with characters
Starting point is 00:22:14 and special cabaret performances during dinner. All meals are included. With upgrades available at your own expense. So, Jesse, how much do you think this all costs? So I'm gonna say, is this a per person cost? Per cabin. Per cabin. I'm gonna say this is $4,000 per cabin, Bob, $4,000.
Starting point is 00:22:37 Okay, okay, Moshe. Well, you said that they forced you to watch Cabaret, so I'm gonna guess that they pay you $100 a day, is that right? Sure, yep. If I had to guess what this all in is gonna cost, I'm gonna go $6,000. Wow.
Starting point is 00:22:52 Wow, okay. Not that much. Jesse, you were kind of close. A cabin on the Star Cruiser costs a minimum of $3,300. And is this, can I bring 10 of my nerdiest friends or is like, are we pricing it per person or it's just per cabin? So while we can share the cabin,
Starting point is 00:23:14 it sleeps up to five people if you count Murphy beds and stuff. So, you know, that's still a minimum of 660 per person. Gotcha. There's no Murphy beds in space. Bob. 60 per person. Gotcha. There's no Murphy beds in space. Bob? So let's not get ahead of ourselves. It's only 2019.
Starting point is 00:23:41 There's still no opening date. But rumor has it that the hotel will have 100 cabins of various sizes. That's good because they're going to need to recoup the cost. Reports vary, but it seems like Chaypeck and the Disney overlords are going to spend at least $300 million to build the hotel and as much as a cool billion. I mean, you can hear Scrooge McDuck having a quacking fit somewhere in the background at a billion dollars. So a year later, Bob Iger, CEO of Disney, he's about to step down. And who
Starting point is 00:24:20 else but Bob Chapek rises to the top of the Disney cream barrel, replacing Iger as Disney's King of Wizards or whatever. I believe Disney cream is what they have a lot of in the red light district. Is that right? That's correct, Jessie. You're absolutely right. Thank you. Chapek, he doesn't question Disney's nefarious preferential treatment of people named Bob.
Starting point is 00:24:44 He's being handed the keys to Cinderella's castle. I mean, he is on top of the world. You know what they say, though? Nowhere to go but down. Because this is now February of 2020. And March is just around the corner, aka the bad times. Now, before Chaypek can finish framing his latest promotion letter, all of Disney's parks empty out amidst the pandemic. And suddenly, Chaypek's beautiful Galaxy's Edge needs to shutter, which means the Star Wars Hotel can't open. And this isn't just another pandemic causes the flop. Flop. There's more at work here. Ah.
Starting point is 00:25:26 Well, you know what though? It is actually connected to the pandemic because they renamed Halcyon. Do you guys hear about this? What? Yeah, the Pfizer cruiser. Let's take her to Lightspeed. Put the booster in. So now it's October of 2021. That survey Chaypek commissioned half a decade earlier
Starting point is 00:25:50 doesn't seem as relevant anymore. I mean, before COVID, people would love nothing more than to be locked inside a fully enclosed space with no view of the outside world and chock full of interactive buttons and screens crawling with strange germs. So, Chaypek, needing to prove he can handle the responsibility of being CEO and to please his shareholders, pulls that blaster trigger. And on October 28, 2021, also known as Halloween Times, reservations for the Star Wars Hotel finally go live for the following March. Now, with any big launch, you need big ads. But for some reason, the ads Disney releases to tease the experience seem to be bypassing the Star Wars core audience entirely, and instead they go straight for families. Families at this time, October 2021, are desperate to get away from each other,
Starting point is 00:26:52 not spend two days immersed in each other's shit. You know what I mean? Yeah, they want to send their children to a galaxy far, far away. Absolutely. Yeah. By the time the hotel actually is ready to open, the prices have gone up from the starting cost of $3,300 a cabin, and they're a lot closer to those guesses that you had earlier. So you were just post-inflation in your guesses. That's right. I saw the pandemic coming.
Starting point is 00:27:25 I saw the mistakes that were going to be made. And I did futures. For a weeknight departure in the off season, a two guest cabin will be $4,809. No! A three guest cabin will be $5,299, and a four guest cabin will run about $5,999. Which is $1 short of?
Starting point is 00:27:56 $6,000. There he goes. Oh, OK. What families are we targeting? Is it the families of Bob Iger and Bob Chapek exclusively? Yeah. Because that doesn't even include flights or extra days in the park or other hotels
Starting point is 00:28:16 because this one only lets you stay two nights. The family that could afford that vacation but would pay it only for their children to have a delightful time. Like if you're going to spend that kind of money you're going to go to the place where the adults can probably have the fun too. Yeah. Like the Four Seasons Maui at Wailayah. Hey! Now we can't forget the add-ons. For $30 a person, visitors can sit at the captain's table where there might be a few more snacks the plebes at the normal tables can't have.
Starting point is 00:28:53 And for $219.99, they can get their own hand-built light saber. By the way, that light saber that you bought, you have to keep it in your room. I mean, I honestly don't even want to know what is being done with those lightsabers in those rooms. Now remember, cosplaying is encouraged and you can purchase themed clothing during your trip at the Chandrala Collection Boutique. Go ahead, get that Amidala cloak. It's only $150. boutique. Go ahead, get that Amidala cloak. It's only $150. Then treat yourself to a $150
Starting point is 00:29:34 gold-ish industrial chic bracelet and matching neck wrap for $175. Do you think this upselling bothers anybody? Disney in general are the most masterful money extraction entity I have ever, they make Las Vegas casinos look like amateurs. Like, it's part of the experience to buy this stuff. So I'm not shocked by this pernicious behavior. Mm, 100%. I feel like if you arrive with your suitcase full of tunics and then you see the tunics available
Starting point is 00:30:04 at the Chandrila Collection Boutique, you will trash your Amazon version and you will spend $175 on a new tunic. And also if you're dropping $6,000 to be there, what's another $275 on the custom lightsaber? You know? But father, I want a gold-plated tunic from the boutique. I want it now, daddy. Yeah, I mean, we are talking about people who can't wait to pay $6,000 to leave their
Starting point is 00:30:33 homes and catch their first cold since 2019. Right. Right. The first two months of ticket sales is, to quote, Chapek, phenomenal. So, see, Chapek's doing great. Let's please let him keep his job, please. There are some initial detractors, like not everybody cares for the windowless experience. Then there's the itinerary, which is extremely tight. Once you arrive at the terminal at 1pm on day one and get transported via launch pod to the Star Cruiser, there's a new thing happening every 15 to 45 minutes. By the way, that launch pod is a windowless container on the back of a flatbed truck.
Starting point is 00:31:34 Oh, wow. They stuff you in there, and then you don't know that you're on the back of a truck. Does have those nice windows. Playing some space videos on them, though, to keep you entertained. Sure. Right.
Starting point is 00:31:47 Now, itinerary highlights include an orientation, light refreshments, which you don't want to miss or you'll be starving during the reception with the captain. And we'll have to wait until dinner featuring live music. Now there's 30 minutes of outer rim regalia, meaning guests are asked to strut on a runway to model the outfits they've either made, previously purchased, or have been coerced into buying on the trip. This is just Chandrila's collection boutique trying to earn a little, trying to put a little pressure on you.
Starting point is 00:32:21 You got to walk a runway? And then, at 7.30 p.m, they get what they have been waiting for. An unexpected story moment. At 7.30pm. Like a character might pull them aside and ask them to hide a stow away. And then depending on how they respond, they'll be put on one of a few possible paths. Like the Resistance White Hat Path, like the resistance white hat path or the first order black hat path. I gotta say, if it's well done and the story was good, I would be actually kind of excited at this point.
Starting point is 00:32:55 I will say that if I had made the terrible mistake of bringing my wife there, she would be filing for divorce and or calling the valet. We are literally leaving right now. Yeah, I mean, it's like a very expensive game of mafia. Like you are you arrive and you're told what part you're playing and you have no control over that. Is that I mean, is that right? Yeah. Here's a cute clip where a member of the evil First Order pulls a group of visitors into a room for a quick cooperative mission. Let's watch. We are going to power down the coal power systems and sabotage the house here.
Starting point is 00:33:34 Are we going to be okay? We will be fine. Okay. That's all I care about. Excellent. Coal systems over here. I need another group of three or more Is there anyone who would like to pair up together? Can I just say I hate the guy doing bits There's always that guy always in the group. We don't need you. Let's get let's get into the Star Wars universe We don't need you riffing with the cast member that you understand. This isn't really happening But can you imagine being in character for 48 hours?
Starting point is 00:34:06 Oh, these guys love it. Are you kidding me? This is their Emmy moment. That one moment where that guy doing the bit challenged our performer to improvise, he answered and then in his mind he's like, I fucking nailed that. I did so well. Like these guys are living for it. I mean, I can speak from experience. Years ago, I worked at a theater in Pennsylvania
Starting point is 00:34:31 that was on a resort very much like Dirty Dancing. I was cast in the Murder Mystery, which was an entire weekend long with the same group of guests, the same like 200 guests. But I understand, and you're absolutely right, we always thought we crushed it. But it was 300 million to build your theater comeback. Yeah.
Starting point is 00:34:49 That was the initial investment. It was just like $4 trillion. Yeah, yeah, yeah. Yeah, yeah, yeah, yeah. That was sort of early Chapek, right? That was sort of proto-Chapek when he was just getting his ears wet. Mm-hmm.
Starting point is 00:35:01 Proto-Chapek. Now, this might come as a shock to you, but it turns out the characters, they're very hit or miss. There's a guitarist character that sometimes is an alien and sometimes is not, probably depending on if the makeup artist have enough time to fix him up. There's something called Saja, which is either a character or a religious group. It's unclear. And that's because guests clock a few different people dressed similarly who call themselves Saja. Maybe a few plain
Starting point is 00:35:38 looking actors are playing the same role in Disney figure nobody would notice or care. There are a few movie characters who show up, but they don't interact with the passengers. Wow. Basically, these are all new characters, all new location. We're just forgetting about the movies. Wait, so there's no, I'm sorry, there's no like Han Solo, there's no Princess Leia, all of the people that Mosha, you know, kicked our conversation off saying that he would want to spend time.
Starting point is 00:36:06 They are not represented at all in the Galactic Ship Cruiser. No. Star Cru... No. No. I literally have never seen Star Wars and I'm disappointed. I'm like, there's not even a Han Solo. Yeah.
Starting point is 00:36:20 Now, thankfully for the actors, most interactions are done through the Datapad, which is just Disney-owned iPhones loaded with the Play Disney Parks app. There, visitors toggle between two very important tabs, comms and events. The events tab just lets you check your very complicated schedule, But coms is where you'll get messages from characters and receive instructions for your very specific game, freeing up the real people to perform rather than babysit confused tourists. They just get DMs on their special iPhones from a guy going, look, I'm a character actor. I moved to LA eight years ago with a dream, and now I'm stuck in this fucking galactic uniform and I can't get out of character.
Starting point is 00:37:08 Do you know an agent? Do you know anybody? So there are a number of issues guests experience when they arrive. For one, they can't tell when and where the interactive elements are supposed to be taking place. Like, if they want to trigger a path down the dark side, are they supposed to wait for something to happen or sneak around the ship? Will that get them in with the dark side or just kicked out for trespassing? One we'll never know.
Starting point is 00:37:39 Then, assuming a guest understands how anything happens in the first place, the app is extremely glitchy and it prevents people from accessing those interactive elements they do happen to find, kind of like your kids and their Harry Potter wands, Jesse. I mean, maybe the Imagineers were too busy getting high on glitter stim to figure out better tutorials. Yes, I did Google in World Star Wars drugs. Really good, Misha. Really impressive. Yeah.
Starting point is 00:38:06 Thank you. Now, good thing there are employees everywhere, but oh no, they can't break character because that'll ruin the vibes. So they literally can't actually help people who are extremely confused. So if you're just having a technical issue with your app and you approach any of the people who work there and say like, Hey, can you help me with that? They would have to reply like, your application is not at hand and they're in character. Yeah. Frozen it is. Yeah.
Starting point is 00:38:40 Frozen it is. Restart it, you should. Yeah. Some visitors, they think the whole thing is worth every penny. While others who are less fortunate, whose app glitches out or who have a bad view of the alien performers or who realize the shuttle pod is just a flatbed truck, they're not very happy. And another thing, the food is out of this world, in a bad way.
Starting point is 00:39:06 Let's see what's on the menu. Whoa. Oh. Blue shrimp. Scissoring. Yes, blue scissoring shrimp. Have you witnessed a C-section, Moshe? From behind a curtain.
Starting point is 00:39:20 Well, if you were brave enough to peek over that curtain, Moshe, they remove some of the internal organs to take the baby out. That's what it looks like is on this plate. It does. It is what lies behind the curtain of a C-section. You know what the C in C-section stands for, right?
Starting point is 00:39:37 I don't. Crustacean. So that, my friends, is the iced blue Fallution Shrimp Cocktail. Fallution is absolutely the tube that the baby travels to. Yeah, it is arguably the most talked about dish at the hotel. It took half a year to develop. Now normally if your shrimp is blue, you toss it. But at Disney, you paid for it, so you better eat it. One blogger said nobody
Starting point is 00:40:11 at the table enjoyed it, not even the person who actually likes shrimp cocktail. Although the color comes from butterfly pea flower and it's not synthetic food coloring, it still looks pretty gnarly. Would you try it? Well, I'm Jewish. And so it's not the blue coloring, and it's not the disgusting taste. It's the word of God that would keep me away from that dish. I'm a vegetarian. And it, you know, I became a vegetarian from looking at dishes that look like that. Well, the kids menu does exist if you truly can't stomach it, but Chaypeck's success
Starting point is 00:40:49 doesn't hinge on these little touches. It's the overall experience. If guests go home feeling underwhelmed or cheated, there is no amount of blue food coloring that'll save this billion-dollar venture and, by extension, Chaypeck's job. Turns out, Bob's survey vastly overestimated the number of people who would be willing to shill out for a windowless hotel in which you're expected to be in character for 48 hours. Are you telling us swag bucks got it wrong? Ha ha ha, not possible.
Starting point is 00:41:20 Surprisingly. Wow. Disney bloggers start to notice that few of the Star Cruiser voyages are sold out. And looking further out in the calendar, the online sleuths notice that voyages in 2023 are starting to be cancelled one by one. So then come the deals. 30% off for pass holders, $700 off
Starting point is 00:41:45 for Disney Vacation Club members. Nothing like a sale to let people know that nobody is buying. Am I right? But Chay Peck doesn't get the chance to save his Star Wars hotel because, uh oh, he's replaced as CEO. No!
Starting point is 00:42:01 Oh, Chay Peck. Think about the biggest career or life mistake you've made and how much stress you're under. Now imagine it costs one billion dollars. Think about the level of rock bottomness that feels like when your billion dollar gamble doesn't pay off in any way. Oh, woof. And you're just staring at a table full of blue shrimp going, where did I go wrong? So he's out.
Starting point is 00:42:32 But where are they going to find another Bob on such short notice? And right before Thanksgiving. Hello? Is this the Bob Iger residence? Is original Bob home? Cause new Bob isn't Bobbing enough. Ah! Iger guts Chapek's legacy quickly.
Starting point is 00:42:51 By May of 2023, Disney announces that No Voyages 2 or on The Hellsian will be available past September 28th. Jesse, you might be excited to know that when Iger came back, he did sing, Iger's back. All right. I thought that might do it for you. Oh my God. Wow.
Starting point is 00:43:13 And with one mediocre joke, you won me back, Masha. I thought that was my best work. It was your best work. It was your best work. Wow. Yeah. He cancels it? He doesn't even try to make it work? He doesn't even try a pink shrimp, perhaps? I know. Why so hasty? It did cost a billion dollars to develop, so shouldn't they just
Starting point is 00:43:35 give it a few more months? Apparently, Disney doesn't think so. Especially when the experience doesn't know how to market itself or to whom. Now the pandemic was a huge blow, that's true. But it's the looming recession afterwards. It definitely makes folks uneager to drop 6K on a two-day live action roleplay adventure. Sorry, Misha, just to correct you, did you mean un-eiger? There you go. Thank you.
Starting point is 00:44:04 That's why you're the professional. At the very least, he could have roped in some hardcore fans by utilizing characters from the older films as part of the experience, maybe, rather than new, made-up ones. What was the thinking there? They own the IP to the most popular character. It's not like they have to license it. Just get some guy to say, I'm Han Solo. Follow me for the blue shrimp buffet.
Starting point is 00:44:28 And it was all the way. It was like a ship that doesn't exist in a location that doesn't exist with characters that don't exist. Strange. I don't understand. In the mind of Chay Peck. He said, if I did Star Wars,
Starting point is 00:44:40 this is how I would have done it. Why wouldn't you just take this hotel that you've built, that you've invested millions in to look like a Star Wars, this is how I would have done it. Why wouldn't you just take this hotel that you've built, that you've invested millions in to look like a Star Wars world and make it a regular ass hotel with windows that look outside, with check-in and check-out times, without an itinerary or blue shrimp? Just let me sleep in a... Galactic pod.
Starting point is 00:45:02 ...galactic world without telling me who I am and who I have to go kill with my $782 lightsaber from Chandralais Collection Boutique. You mean like all of those other hotels Disney have that are extremely popular? That's what I mean. Weird. Why not pivot, Bob? Yeah. Well, in June of 2024, a notable pop culture vlogger named Jenny Nicholson posts a four-hour deep dive on the hotel's flables.
Starting point is 00:45:34 In 20 video chapters, Nicholson chronicles her experience, which include glitchy data pads, limited vegetarian food options. I'm so sorry, Jessie. That's actually why I didn't go. That's why I didn't go, yeah. Tons of confusion over the gameplay and even obstructed views of live entertainment from her table.
Starting point is 00:45:53 Her video currently has over 10 million views. Now, even though only a few thousand people went to the hotel, the whole world can know it was a failure. I was gonna say, like, who is sitting down to watch a four-hour video? But I actually know exactly who is sitting down to watch a four-hour video about a failed Star Wars hotel. It's all the angry Star Wars fans who wish they could afford to go there and couldn't. Now they can all band together in their tunics and, you know,
Starting point is 00:46:23 laugh at the failure of this hotel. Let's do a little Where Are They Now? So after 29 years at the Walt Disney Company, Bob Chapek took a bit of a sabbatical. In 2024, he booked his first job since the ousting, a board position at Massimo, a medical tech device company. Aw, poor guy. Well, don't feel too bad, because he did receive compensation on his way out.
Starting point is 00:46:51 Again, reports vary, but it seems like it was at least $10 million in assets, if not $20 million. Wow, that is such rich people's shit. You lost us a billion dollars, so you only get 10 million. You gotta go. His son also is an executive at Marvel. Is he also named Bob? Yeah, probably.
Starting point is 00:47:17 Recently Bob Iger, the current CEO of Disney has been hinting that he wants to be set free. He says he's obsessed with finding his next successor. It's one of his biggest priorities, apparently. Jesse, you pitched such a good idea of them pivoting. I got a real cool idea for who his successor could be. And I think it's you. I think that's what I was hoping you would say. I think it's me.
Starting point is 00:47:43 I actually think I was born to have the job title Imagineer. The hotel itself sits empty. A few fans of the hotel started memorializing the entrance after its closure, but Disney created a blockade and took down all of those ribbons. Additionally, Disney has been cagey about its plans for the structure itself, but for now it seems to be another giant tax write-off and nothing more. I think we just have to go back to the part about how fans of the hotel were placing flowers outside of the closed entrance like it was Princess Diana. Well here on The Big Flop, we try to be positive people and kind of end on a high. So are there any silver linings that you can think of that came about from the Star Wars
Starting point is 00:48:34 Hotel? I could see Jesse's vision coming true someday. One day, five Bobs from now, you know, when all the previous Bobs have been forgotten, Bob the Ninth is going to open a door to a building that he hasn't been in in 20 years and go, wait a minute, there's a fully built out Star Wars space hotel. We should do a Star Wars hotel and charge $200 a night to regular people that can afford it and the dream of Chapek, though he will be long dead, will finally be realized. Yeah.
Starting point is 00:49:07 Think about all those happy children staying at that $6,000 hotel. They have no other... I mean, they were destitute. Yeah. Those are the best children in America. That's for sure. For sure. Gosh. Well, now that you both know about this fully immersive failure, would you consider this
Starting point is 00:49:27 a baby flop, a big flop, or a mega flop? I would say any time a venture fails that could have solved homelessness in Los Angeles with the amount of money they invested in it, I'll call it big flop. I was going to say baby flop, but now you really make me feel like an asshole when you bring up homelessness. But I'm going to stick with baby flop. I think when the person who was at the hands of the multi-hundred million dollar flop still gets 10 million on their way out, it can't be that bad. Well thank you so much to our Out Of This Galaxy guests, Moshe Kasher and Jesse Cruikshank
Starting point is 00:50:10 for joining us here on The Big Flop and thanks to all of you for listening. If you're enjoying the show, please leave us a rating and review. Next week, it's Out Of The Frying Pan and Into the fire for some of your favorite celebrities. In the ultimate celeb restaurant breakdown, we're covering Britney Spears' Naila, Guy Fieri's American Kitchen, and Eva Longoria's She. Bye! Bye! Bye!
Starting point is 00:50:38 If you like the Big Flop, you can listen early and ad free on Wondery Plus. Join Wondery Plus in the Wondery app or on Apple podcasts. Prime members can listen ad free on Amazon Music. Before you go, tell us about yourself by filling out a short survey at wondery.com slash survey. The Big Flop is a production of Wondery and At Will Media, hosted by Misha Brown, produced by Sequoia Thomas, Harry Huggins, and Tina Turner Written by Anna Rubinova and Luke Burns. Engineered by Zach Rapone.
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