The Big Flop - May The Flop Be With You: The Star Wars Hotel with Jessi Cruickshank and Moshe Kasher | 60
Episode Date: November 4, 2024A long time ago, in a galaxy far, far away, a park executive named Bob Chapek set out on a mission to create an immersive experience that Star Wars fans would never forget. The luxury Disney ...hotel would feature a two-day role playing adventure, fun foods, funner games, and unique memories they would cherish forever. But the exorbitant cost, embarrassing technical glitches, and a little thing called Covid, sent The Galactic Starcruiser spiraling into a black hole. In the end the dream was lost, and fans were left to wonder, wtf was up with that blue shrimp?Moshe Kasher (The Endless Honeymoon) and Jessi Cruickshank (Phone a Friend) join Misha to compare their limited edition lightsabers and take a journey to The Star Wars: Galactic Starcruiser hotel.Follow The Big Flop on the Wondery app or wherever you get your podcasts. You can listen to The Big Flop early and ad-free on Wondery+. Join Wondery+ in the Wondery app or on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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You're sitting down to your first dinner on a vacation that you and your friends have
waited for years to go on.
Hmm. Blue shrimp? Odd, but sure. Blue dumplings filled with bantha beef?
That doesn't sound appetizing, but worth a shot. And after a long day of running around the Star Wars Hotel, or should I say, Star Wars
Galactic Star Cruiser, you need the calories.
The itinerary has been punishing.
Unforgiving.
Dense.
Maybe it's this packed for the hordes of kiddos running around with boundless energy,
but for grown-up Star Wars nerds like you, it's brutal.
But hey, this little excursion cost you a couple of grand,
and you're going to have the immersive experience you paid for.
Starting with the alien cabaret everyone's been talking about.
One problem. You don't know what's happening.
There's an app on a loaner phone that has more info, but you can't get it to work,
and you can't flag down any customer support.
Everyone who works here seems to be fully into their character role.
Wait, why are you being told to leave the dining room and go into the atrium?
What's going on?
Oh, it's a staged fight.
Over what? It's a staged fight. Over what?
It's impossible to tell.
A little while later, you're exhausted.
It's time to retire to your cabin and get some shut eye.
As you lay out your Star Wars themed outfit for the next day, you look out the window,
or rather the screen that looks like a window with a view of space.
It's bright.
Does it have a dimmer?
If not, sleep's gonna be a bit tough.
You dream of being in a galaxy far, far away from here.
Like a beach, maybe? The Star Wars Galactic Cruiser officially opens in less than a week and as you can imagine,
it is packed with things to do.
Nothing's ever been done like this before.
It's even hard to describe.
One of the most innovative and immersive experiences we've ever created.
Stories brought to life by actors who never break character.
Is it a hotel? Is it a resort? It's more like a cruise ship. ever created. We are on a sinking ship
From Wondery and Atwill Media, this is The Big Flop, where we chronicle the greatest
flubs, fails, and blunders of all time.
I'm your host, Misha Brown, social media superstar and head of a Wookiee-dom fan fiction
blog, at Don't Cross a Gay Man.
And today, we're talking about Star Wars Galactic Star Cruiser, an underwhelming starship
staycation with convoluted gameplay and a price tag that was truly out of this galaxy. Until November the 18th, live and listen to all the magic of an Air France Rendezvous.
It's time to book your Rendezvous with Paris, starting at $749, or Barcelona starting at
$859 return,
from Toronto tax included.
You can enjoy a glass of champagne however you fly,
economy included.
Elegance is a journey. Air France.
Travel from November 1st to December 14th, 2024,
and from January 8th to April 30th, 2025.
See conditions at airfrance.ca.
I'm Colin Murray.
And I'm Ennis James.
And this is Everything to play for,
the show that takes you inside
the greatest sports stories of all time.
Our latest two-part series
tells the tale of what we think
is the best British boxing rivalry of all time,
Nigel Ben vs Chris Eubanks.
We think because it is.
We'll be reveling in how their hatred
played out on live television.
Like Eubanks refusing to face Ben on midweek sports special, it really is a TV gold.
We'll of course be reliving their two famous fights watched around the world by tens of millions.
It is such an extraordinary rivalry and there are so many other amazing characters who deserve
their story to be told as well and we'll be discussing all of it.
Follow Everything to Play for wherever you get your podcasts and enjoy our new weekly
bonus episodes where we're allowed to talk about whatever we want.
Because who's gonna stop us Colin?
On our show today, making his triumphant return to the pod, it's none other than comedian
and author Moshe Kasher.
Welcome.
Thrilled to be here, ready to flop again.
Let's do this.
Yes.
Also on the show, we have a fabulous comedian.
She's the host of the podcast, Phone a Friend, and you can stream
her special minivan money now on Veep's. It's Jesse Cruickshank. Welcome.
Why, thank you. I am so excited to maybe learn a little bit about Star Wars as we discuss
this flop.
Same. Okay, Jesse, you're not necessarily a huge Star Wars nerd, but how do you feel
about immersive theater experiences? Listen, the word immersive is the hottest
word to come out in the last five years. Everybody likes to talk about how everything is immersive.
I'm surprised that you didn't pitch this podcast to me as like, come on an immersive podcast
experience where I take you into the worlds that flop.
That's all it is now in marketing speak is immersion.
Moshe, as our resident Star Wars expert, out of all the Star Wars characters, who would
you pay to spend two days hanging out with?
Are we talking sexually or just friendship, Platana?
Oh, I want to know both.
All of the above.
Yeah. Okay. If I could spend two days hanging out with any Star Wars character,
the funnest person to hang out with would definitely be Han Solo because you know things
are going to get buck.
But the biggest learning experience would obviously be with Master Yoda.
You'd learn a lot of stuff.
But I'm going to go probably, I'm going to probably select Princess Leia,
because she was played by Carrie Fisher,
and that's probably the most interesting person.
So I'm picking all three.
Final answer, Han Solo, Princess Leia, Master Yoda for the win.
Nice. Well, the Star Wars Hotel cost Disney hundreds of millions of dollars in research
and development and is now one of their biggest flops. Even though its name is technically the
Star Wars Galactic Star Cruiser,
we're just gonna go ahead and call it the Star Wars Hotel,
like most people on the internet do.
Oh, thank God.
I mean, we don't care how crazy making that might be
for the Disney marketing overlords, but deal.
Perfect.
Iger's pulling his final hair out.
Well, to find out how this hotel came crashing down within months of opening, let's go all
the way back to about nine years ago, 2015, when literally everything in our world was
different.
Our main character is Bob Chapek, a reserved and analytical sort of guy, but also an absolute
shark.
So, over the course of his career, Chapek's climbed the Disney ladder with aplomb, zigzagging
from Buena Vista Home Entertainment to Disney Consumer Products to now, in 2015, becoming
chairman of Disney Parks and resorts.
Big job.
Chaypek is responsible for all of Disney's famous parks, resorts, and attractions all
around the world running development and operation for every child's favorite birthday location.
Andy has to operate all those re-immersion centers for Disney adults who want to get
back into the stream of society.
It's like a rehab situation.
They have to learn how to talk to other adults about adult stuff.
That's a difficult job too.
Uh-huh.
Oh, and even though he's pretty important, there's one other Bob that's a tad more important
at Disney, Mr. Bob Iger, the CEO. Now, keep his name in mind,
because there's going to be some Bob drama later in this episode. Now, kids loving Disney is nothing
new, but Chay Peck knows that adults fall for the magic as well, especially Disney's die-hard army of adult super fans.
Are we Disney adults?
I think I might be considered a Disney adult,
but this is only due to the volume of times
I've gone to Disneyland.
I spent four days just a few months ago
at the Disneyland Hotel.
Four days and five days in the parks.
That's too many dates.
That's a lot.
Wow.
I also have, I don't want to brag guys.
You're not.
Don't worry.
You're not bragging.
OK, perfect.
No, thank you so much.
OK.
I did go on the Disney Wish cruise, which is the newest ship.
Oh.
It's a coveted cruise, unlike the one we're going to continue to discuss.
Oh, yes.
So you're more like Disney royalty.
Well, these super fans, they're like big kids with big wallets and zero parental oversight.
And of course, one of the biggest groups of adult superfans in the world are Star Wars fans.
The question isn't if they should make a Star Wars park, it's when, how, how much is it going to cost? This is made all the more urgent with the growing success of universal studios
who have just opened the first section of the wizarding world of Harry Potter,
which is siphoning off Disney's customers and eating Disney's Mickey shaped waffles.
Have you gone to Harry Potter world?
Mm, yeah, my children have the wands, which if anyone has been to Harry Potter World and
knows you're supposed to point these wands at various castles and things and they're
supposed to do magic, the wands don't work.
Did you ever consider the fact that maybe it wasn't the wands, but it was your children
not nailing the spell?
Never, never, never.
How dare you? Something to think about.
Expelliarmus, Expelliarmus. Misha, I have not gone to Harry Potter world, but I've
gone to a sister park which is JK Rowling world about her political
activism. It's a much darker park and there's a lot more Voldemort energy going on there. Can imagine.
Well, Chapek's vibe is chill, but he's not afraid to take some big business swings.
And in April of 2017, Chapek commissions a ridiculously named company called Swag Bucks, who offer gift cards for survey answers to do some really serious research.
Their job is to survey Disney World visitors and figure out if they'd be down for an immersive
Star Wars resort.
The job seems so simple.
You're asking Disney adults whether or not they want to go to an immersive Star Wars
hotel.
I mean, ask no further than the company Swagbucks.
Let me just say when you said Swagbucks was the name of the company, I went ahead and
googled Bob Chapek just to get a vibe of what he physically looked like.
And I wouldn't say he looks like a Swagbucks kind of a guy. Swagbucks sounds like a SoundCloud rapper.
He definitely looks like he promotes UFC fights.
Well, what would your answer be on the survey?
I would be the wrong target demographic for Swagbucks in this moment.
I have never seen a single Star Wars film.
And this has become sort of a badge of honor for me.
Like I actually don't want to see a film
because it's the most interesting thing about me.
I have never seen a Star Wars movie.
So sorry, swag bucks, I'm not your girl.
Jesse, you gotta, you just, come on.
What, immerse myself?
Yeah, you gotta fully become fully immersive
in the world of Star.
Okay.
I love Star Wars.
It may be my favorite movie franchise of all time, and I still don't think that I would
be the target demographic to stay at a Star Wars-themed galactic hotel.
Why?
I don't know.
It doesn't...
I'd rather...
Have you guys ever heard of the Four Seasons?
Heard of it.
That's an immersive experience as well.
You get to stay with people like Bob Chapek and Bob Iger,
who are not staying at the Star Wars team hotel.
Absolutely, yeah.
So at the 2017 annual D23 Expo, Chapek unveils his big idea.
The full name of the event is actually D23, the
ultimate Disney fan event, started by Bob Iger. Speaking of Bob Iger, while Chaypek
is sweating it out on the Expo stage, Bob Iger is in the wings judging. He has been
the CEO of Disney for so many years, so he's on the hunt for his
replacement and Chay Peck may or may not be the key to him finally retiring. Chay Peck's
big idea is a brand new Disney park called Star Wars Galaxy's Edge. Capitalizing on the popular movies but not cannibalizing them,
Galaxy's Edge takes place on a brand new planetary outpost not yet mentioned in
any of the franchise's existing properties. Interesting and there's a
apparently there's in Galaxy's Edge there was gonna be like a red light
district where you could do Galaxy's edging. A much more adult theme.
That was an Eiger suggestion though.
Yeah, Eiger came through.
Speaking of adult Star Wars entertainment,
you should check out our episode
on the Star Wars holiday special.
That had some moments that verged on Galaxy's edging.
Let me tell you.
But back to Galaxy's Edge, there's one more thing that gets all the Disney Star Wars fans hot and bothered. And that's
of course the hotel, pitched as a Westworld for Star Wars, full of droids and aliens whose
purpose is to make your vacation awesome.
Are you familiar with Westworld?
Sure.
Yes.
For any of our listeners who aren't already familiar, Westworld is a place
where paying customers go to explore their deepest, darkest fantasies in a
park populated with realistic androids.
Is this how they actually pitched it?
Yeah.
Okay.
That's funny.
This is what Chopac said? Chopra. Wait, is this how they actually pitched it? Yeah. Okay, that's funny.
This is what Chopac said?
Chopra.
Chopra.
Deepak Chopra.
Wow.
Isn't the whole thing in Westworld that the androids rise up and murder the clients?
It is absolutely a cautionary tale. Yeah. Cut to 2019.
Two years after this big D23 Expo, Galaxy's Edge, the park, finally opens to an extraordinary amount of fanfare.
But everyone is still thirsty for deets about this hotel, which should be opening any day
now.
In a bizarrely stiff presentation, JPEG unveils plans for the Galactic Star Cruiser.
It sounds like a ride, but it's not.
Or is it?
To learn more about the Star Wars Hotel, let's play a game.
I'm going to ask you some questions about the Star Wars Hotel and you will answer them,
okay?
First question.
The Galactic Cruiser will be an immersive experience
that will last a fixed amount of days.
This might be a bit confusing for folks
since hotels are usually booked
for however long people want, whenever they want,
but how long is the trip?
Is it A, two days, B, four days, or C, one week?
I'm going four.
To truly, as someone who knows a lot
about immersive experiences, to truly immerse yourself,
you need four days.
I would go four days too,
but this podcast is called The Big Flop,
so I'm going for the floppiest number,
and that's gotta be a week,
because that is simply too long to be an immersive experience. One week.
Too long.
No! It was two days!
Oh!
As a part of the hotel experience, visitors get passes to Galaxy's Edge where their story
begins and then will be shuttled in a launch pod to the Galactic Star Cruiser for a two-night stay.
Wow.
Next question.
This launch pod, as well as the entire fake ship,
will be blanketed in fake windows.
What can you see through those fake windows?
Is it A, a big battle?
B, ads for upcoming Star Wars movies?
Or C, the profound profound endless void of space.
You gotta go see the profound endless void of space. Because if we are truly prioritizing
the immersive experience, no matter how badly we want to market the rest of our shit, we're
going space.
I'm going space as well. It's got to be space. Ding, ding, ding. It is space. Although, to be fair, it won't be completely empty. It
is full of fake Star Wars ships and planets.
Alright, can I just say, at this point in the podcast, I'm very much in.
Okay.
I want to do this. This is sounding awesome.
Okay, next question. The Galactic Star Cruiser is actually not
the in-world name of this ship.
What is it really called?
Is it A, Crestor, B, Nexium, C, Halcyon, or D, Lunesta?
Ha ha ha.
Most of those are prescription drugs.
Ha ha ha.
So I'm gonna go with A.
What was A again?
Crestor.
The thing I can't get over is that it's very hard for me to even remember Galactic Star
Cruiser as the name of the hotel.
And now there are multiple names for the hotel.
So if there was another answer that was just, I hope this isn't true, I would go with that.
That's because, Jesse, you didn't grow up hip hop like I did. You got Biggie Smalls,
The Notorious B.I.G., Big Papa. It's all these different names for the same thing.
Crestor, we got Crestor, Galactic Edge.
Listen, Moshe, let me put you in your place for a damn second.
Sorry. I grew up with the Backstreet Boys, and I know that Howard Durow is actually Howie D.
I know that Brian Littrell is actually B-Rock, so I have my own version of this as well.
Thank you very much.
Fair enough.
I am so sorry.
That was total boy band erasure, and I apologize.
Absolute erasure.
Well, the answer is not Crestor.
It is Halcyon.
Now Halcyon means idyllic,
but it's also a brand of tranquilizer,
which is why the rest of the options
are brands of medication.
Next question.
In addition to lightsaber training,
guests receive instruction in something called Sabak,
so that they can play in a Sabak tournament the next day.
What the force is Sabak?
Is it A. A dangerous racing sport?
B. A high stakes game of chance?
Or C. A type of performative telekinesis?
It's a type of performative telekinesis. It's a type of performative telekinesis. I gotta say it's a
racing game because that's in the Star Wars universe already. I don't know if they called it
Sabeck. It's a high stakes game of chance. Wow, wow, wow, wow. It's a card game, sort of like Star
Wars-y poker. Unbelievable. For this last question,
I'm going to tell you everything a trip
on this Star Cruiser includes,
and I want you to tell me how much you think this costs.
Closest wins.
You and your new crew will be locked in
for one day at the theme park,
two nights at the hotel,
and one goodbye breakfast on the final morning.
On top of the lightsaber and card game training,
the whole time, you'll be living in your own unique story,
featuring unexpected moments with characters
and special cabaret performances during dinner.
All meals are included.
With upgrades available at your own expense.
So, Jesse, how much do you think this all costs?
So I'm gonna say, is this a per person cost?
Per cabin.
Per cabin.
I'm gonna say this is $4,000 per cabin, Bob, $4,000.
Okay, okay, Moshe.
Well, you said that they forced you to watch Cabaret,
so I'm gonna guess that they pay you $100 a day,
is that right?
Sure, yep.
If I had to guess what this all in is gonna cost,
I'm gonna go $6,000.
Wow.
Wow, okay.
Not that much.
Jesse, you were kind of close.
A cabin on the Star Cruiser costs a minimum of $3,300.
And is this, can I bring 10 of my nerdiest friends
or is like, are we pricing it per person
or it's just per cabin?
So while we can share the cabin,
it sleeps up to five people
if you count Murphy beds and stuff.
So, you know, that's still a minimum of 660 per person.
Gotcha.
There's no Murphy beds in space.
Bob. 60 per person. Gotcha. There's no Murphy beds in space. Bob?
So let's not get ahead of ourselves.
It's only 2019.
There's still no opening date.
But rumor has it that the hotel will
have 100 cabins of various sizes.
That's good because they're going to need to recoup the cost.
Reports vary, but it seems like Chaypeck and the Disney overlords are going to spend at
least $300 million to build the hotel and as much as a cool billion. I mean, you
can hear Scrooge McDuck having a quacking fit somewhere in the background at a billion
dollars. So a year later, Bob Iger, CEO of Disney, he's about to step down. And who
else but Bob Chapek rises to the top of the Disney cream barrel, replacing Iger
as Disney's King of Wizards or whatever.
I believe Disney cream is what they have a lot of in the red light district.
Is that right?
That's correct, Jessie.
You're absolutely right.
Thank you.
Chapek, he doesn't question Disney's nefarious preferential treatment of people named Bob.
He's being handed the
keys to Cinderella's castle. I mean, he is on top of the world. You know what they say,
though? Nowhere to go but down. Because this is now February of 2020. And March is just
around the corner, aka the bad times. Now, before Chaypek can finish framing his
latest promotion letter, all of Disney's parks empty out amidst the pandemic.
And suddenly, Chaypek's beautiful Galaxy's Edge needs to shutter, which means the Star Wars Hotel
can't open. And this isn't just another pandemic causes the flop. Flop. There's more at work here.
Ah.
Well, you know what though?
It is actually connected to the pandemic because they renamed Halcyon.
Do you guys hear about this?
What?
Yeah, the Pfizer cruiser.
Let's take her to Lightspeed.
Put the booster in.
So now it's October of 2021. That survey Chaypek commissioned half a decade earlier
doesn't seem as relevant anymore. I mean, before COVID, people would love nothing more
than to be locked inside a fully enclosed space with no view of the outside world and
chock full of interactive buttons and screens crawling with strange germs. So, Chaypek, needing to prove he can handle the responsibility of being CEO and to please
his shareholders, pulls that blaster trigger. And on October 28, 2021, also known as Halloween
Times, reservations for the Star Wars Hotel finally go live for the following
March. Now, with any big launch, you need big ads. But for some reason, the ads Disney releases to
tease the experience seem to be bypassing the Star Wars core audience entirely, and instead they go straight for families.
Families at this time, October 2021, are desperate to get away from each other,
not spend two days immersed in each other's shit. You know what I mean?
Yeah, they want to send their children to a galaxy far, far away.
Absolutely. Yeah.
By the time the hotel actually is ready to open, the prices have gone up from the starting
cost of $3,300 a cabin, and they're a lot closer to those guesses that you had earlier.
So you were just post-inflation in your guesses.
That's right.
I saw the pandemic coming.
I saw the mistakes that were going to be made.
And I did futures.
For a weeknight departure in the off season,
a two guest cabin will be $4,809.
No!
A three guest cabin will be $5,299,
and a four guest cabin will run about $5,999.
Which is $1 short of?
$6,000.
There he goes.
Oh, OK.
What families are we targeting?
Is it the families of Bob Iger and Bob Chapek exclusively?
Yeah.
Because that doesn't even include flights
or extra days in the park or other hotels
because this one only lets you stay two nights.
The family that could afford that vacation
but would pay it only for their children to have a delightful
time. Like if you're going to spend that kind of money you're going to go to the place where the
adults can probably have the fun too. Yeah. Like the Four Seasons Maui at Wailayah. Hey!
Now we can't forget the add-ons. For $30 a person, visitors can sit at the captain's table
where there might be a few more snacks the plebes at the normal
tables can't have.
And for $219.99, they can get their own hand-built light
saber.
By the way, that light saber that you bought,
you have to keep it in your room.
I mean, I honestly don't even want to know what is being done with those lightsabers in those rooms.
Now remember, cosplaying is encouraged and you can purchase themed clothing during your trip at the
Chandrala Collection Boutique. Go ahead, get that Amidala cloak. It's only $150.
boutique. Go ahead, get that Amidala cloak. It's only $150. Then treat yourself to a $150
gold-ish industrial chic bracelet and matching neck wrap for $175.
Do you think this upselling bothers anybody? Disney in general are the most masterful money extraction entity I have ever,
they make Las Vegas casinos look like amateurs.
Like, it's part of the experience to buy this stuff.
So I'm not shocked by this pernicious behavior.
Mm, 100%.
I feel like if you arrive with your suitcase
full of tunics and then you see the tunics available
at the
Chandrila Collection Boutique, you will trash your Amazon version and you will spend $175
on a new tunic.
And also if you're dropping $6,000 to be there, what's another $275 on the custom lightsaber?
You know?
But father, I want a gold-plated tunic from the boutique.
I want it now, daddy.
Yeah, I mean, we are talking about people who can't wait to pay $6,000 to leave their
homes and catch their first cold since 2019.
Right.
Right. The first two months of ticket sales is, to quote, Chapek, phenomenal. So, see, Chapek's
doing great. Let's please let him keep his job, please. There are some initial detractors, like not everybody cares for the windowless
experience. Then there's the itinerary, which is extremely tight. Once you arrive at the
terminal at 1pm on day one and get transported via launch pod to the Star Cruiser, there's a new thing happening every 15 to 45 minutes.
By the way, that launch pod is a windowless container
on the back of a flatbed truck.
Oh, wow.
They stuff you in there,
and then you don't know that you're on the back of a truck.
Does have those nice windows.
Playing some space videos on them, though,
to keep you entertained.
Sure.
Right.
Now, itinerary highlights include an orientation, light refreshments, which you don't want to
miss or you'll be starving during the reception with the captain.
And we'll have to wait until dinner featuring live music.
Now there's 30 minutes of outer rim regalia, meaning guests are asked to strut on a runway
to model the outfits they've either made, previously purchased, or have been coerced
into buying on the trip.
This is just Chandrila's collection boutique trying to earn a little, trying to put a little
pressure on you.
You got to walk a runway?
And then, at 7.30 p.m, they get what they have been waiting for. An unexpected story moment.
At 7.30pm. Like a character might pull them aside and ask them to hide a stow away. And
then depending on how they respond, they'll be put on one of a few possible paths. Like
the Resistance White Hat Path, like the resistance white hat path
or the first order black hat path.
I gotta say, if it's well done and the story was good, I would be actually kind of excited
at this point.
I will say that if I had made the terrible mistake of bringing my wife there, she would
be filing for divorce and or calling the valet.
We are literally leaving right now.
Yeah, I mean, it's like a very expensive game of mafia. Like you are you arrive and you're told
what part you're playing and you have no control over that. Is that I mean, is that right?
Yeah. Here's a cute clip where a member of the evil First Order pulls a group of visitors into a room for a quick cooperative
mission. Let's watch.
We are going to power down the coal power systems and sabotage the house here.
Are we going to be okay?
We will be fine. Okay. That's all I care about.
Excellent.
Coal systems over here. I need another group of three or more Is there anyone who would like to pair up together?
Can I just say I hate the guy doing bits
There's always that guy always in the group. We don't need you. Let's get let's get into the Star Wars universe
We don't need you riffing with the cast member that you understand. This isn't really happening
But can you imagine being in character for 48 hours?
Oh, these guys love it. Are you kidding me?
This is their Emmy moment.
That one moment where that guy doing the bit challenged our performer to improvise,
he answered and then in his mind he's like, I fucking nailed that.
I did so well.
Like these guys are living for it.
I mean, I can speak from experience.
Years ago, I worked at a theater in Pennsylvania
that was on a resort very much like Dirty Dancing.
I was cast in the Murder Mystery,
which was an entire weekend long with the same group of guests,
the same like 200 guests.
But I understand, and you're absolutely right,
we always thought we crushed it.
But it was 300 million to build your theater comeback.
Yeah.
That was the initial investment.
It was just like $4 trillion.
Yeah, yeah, yeah.
Yeah, yeah, yeah, yeah.
That was sort of early Chapek, right?
That was sort of proto-Chapek when he was just
getting his ears wet.
Mm-hmm.
Proto-Chapek.
Now, this might come as a shock to you, but it turns out the characters, they're very
hit or miss.
There's a guitarist character that sometimes is an alien and sometimes is not, probably
depending on if the makeup artist have enough time to fix him up.
There's something called Saja, which is either a character or a
religious group. It's unclear. And that's because guests clock a few different
people dressed similarly who call themselves Saja. Maybe a few plain
looking actors are playing the same role in Disney figure nobody would notice or
care. There are a few movie characters
who show up, but they don't interact with the passengers.
Wow.
Basically, these are all new characters, all new location. We're just forgetting about
the movies.
Wait, so there's no, I'm sorry, there's no like Han Solo, there's no Princess Leia,
all of the people that Mosha, you know, kicked our conversation off saying that he would want to spend time.
They are not represented at all in the Galactic Ship Cruiser.
No.
Star Cru...
No.
No.
I literally have never seen Star Wars and I'm disappointed.
I'm like, there's not even a Han Solo.
Yeah.
Now, thankfully for the actors, most interactions are done through the Datapad, which is just
Disney-owned iPhones loaded with the Play Disney Parks app.
There, visitors toggle between two very important tabs, comms and events.
The events tab just lets you check your very complicated schedule, But coms is where you'll get messages from characters and receive instructions for your
very specific game, freeing up the real people to perform rather than babysit confused tourists.
They just get DMs on their special iPhones from a guy going, look, I'm a character actor.
I moved to LA eight years ago with a dream, and now I'm stuck in this
fucking galactic uniform and I can't get out of character.
Do you know an agent?
Do you know anybody?
So there are a number of issues guests experience when they arrive.
For one, they can't tell when and where the interactive elements are supposed to be taking
place. Like, if they
want to trigger a path down the dark side, are they supposed to wait for something to
happen or sneak around the ship? Will that get them in with the dark side or just kicked
out for trespassing? One we'll never know.
Then, assuming a guest understands how anything happens in the first place, the app is extremely
glitchy and it prevents people from accessing those interactive elements they do happen
to find, kind of like your kids and their Harry Potter wands, Jesse.
I mean, maybe the Imagineers were too busy getting high on glitter stim to figure out
better tutorials.
Yes, I did Google in World Star Wars drugs.
Really good, Misha. Really impressive.
Yeah.
Thank you. Now, good thing there are employees everywhere, but oh no, they can't break character
because that'll ruin the vibes. So they literally can't actually help people who are extremely
confused.
So if you're just having a technical issue with your app and you approach any of the
people who work there and say like, Hey, can you help me with that? They would have to
reply like, your application is not at hand and they're in character.
Yeah.
Frozen it is. Yeah.
Frozen it is. Restart it, you should.
Yeah.
Some visitors, they think the whole thing is worth every penny.
While others who are less fortunate, whose app glitches out or who have a bad view of
the alien performers or who realize the shuttle pod is just a flatbed truck, they're not
very happy.
And another thing, the food is out of this world,
in a bad way.
Let's see what's on the menu.
Whoa.
Oh.
Blue shrimp.
Scissoring.
Yes, blue scissoring shrimp.
Have you witnessed a C-section, Moshe?
From behind a curtain.
Well, if you were brave enough
to peek over that curtain, Moshe,
they remove some of the
internal organs to take the baby out.
That's what it looks like is on this plate.
It does.
It is what lies behind the curtain of a C-section.
You know what the C in C-section stands for, right?
I don't.
Crustacean.
So that, my friends, is the iced blue Fallution Shrimp Cocktail.
Fallution is absolutely the tube that the baby travels to.
Yeah, it is arguably the most talked about dish at the hotel.
It took half a year to develop.
Now normally if your shrimp is blue, you
toss it. But at Disney, you paid for it, so you better eat it. One blogger said nobody
at the table enjoyed it, not even the person who actually likes shrimp cocktail. Although
the color comes from butterfly pea flower and it's not synthetic food coloring, it
still looks pretty gnarly. Would you try it?
Well, I'm Jewish. And so it's not the blue coloring, and it's not the disgusting taste.
It's the word of God that would keep me away from that dish.
I'm a vegetarian. And it, you know, I became a vegetarian
from looking at dishes that look like that.
Well, the kids menu does exist if you truly can't stomach it, but Chaypeck's success
doesn't hinge on these little touches. It's the overall experience. If guests go home
feeling underwhelmed or cheated, there is no amount of blue food coloring that'll save
this billion-dollar venture and, by extension, Chaypeck's job. Turns out, Bob's survey vastly overestimated
the number of people who would be willing to shill out
for a windowless hotel in which you're expected
to be in character for 48 hours.
Are you telling us swag bucks got it wrong?
Ha ha ha, not possible.
Surprisingly.
Wow.
Disney bloggers start to notice that few
of the Star Cruiser voyages are sold out.
And looking further out in the calendar, the online sleuths notice that voyages in 2023
are starting to be cancelled one by one.
So then come the deals.
30% off for pass holders, $700 off
for Disney Vacation Club members.
Nothing like a sale to let people know
that nobody is buying.
Am I right?
But Chay Peck doesn't get the chance
to save his Star Wars hotel because, uh oh,
he's replaced as CEO.
No!
Oh, Chay Peck.
Think about the biggest career or life mistake you've made and how much stress you're under.
Now imagine it costs one billion dollars.
Think about the level of rock bottomness that feels like when your billion dollar gamble
doesn't pay off in any way.
Oh, woof.
And you're just staring at a table full of blue shrimp going, where did I go wrong?
So he's out.
But where are they going to find another Bob on such short notice?
And right before Thanksgiving.
Hello?
Is this the Bob Iger residence?
Is original Bob home?
Cause new Bob isn't Bobbing enough.
Ah!
Iger guts Chapek's legacy quickly.
By May of 2023, Disney announces that No Voyages 2
or on The Hellsian will be available past September 28th.
Jesse, you might be excited to know
that when Iger came back, he did sing, Iger's back.
All right.
I thought that might do it for you.
Oh my God.
Wow.
And with one mediocre joke, you won me back, Masha.
I thought that was my best work.
It was your best work.
It was your best work.
Wow.
Yeah. He cancels it? He doesn't even try to
make it work? He doesn't even try a pink shrimp, perhaps?
I know. Why so hasty? It did cost a billion dollars to develop, so shouldn't they just
give it a few more months? Apparently, Disney doesn't think so. Especially when the experience
doesn't know how to market itself or to whom.
Now the pandemic was a huge blow, that's true.
But it's the looming recession afterwards.
It definitely makes folks uneager to drop 6K on a two-day live action roleplay adventure.
Sorry, Misha, just to correct you, did you mean un-eiger?
There you go.
Thank you.
That's why you're the professional.
At the very least, he could have roped in some hardcore fans by utilizing characters
from the older films as part of the experience, maybe, rather than new, made-up ones.
What was the thinking there?
They own the IP to the most popular character.
It's not like they have to license it.
Just get some guy to say, I'm Han Solo.
Follow me for the blue shrimp buffet.
And it was all the way.
It was like a ship that doesn't exist
in a location that doesn't exist
with characters that don't exist.
Strange.
I don't understand.
In the mind of Chay Peck.
He said, if I did Star Wars,
this is how I would have done it.
Why wouldn't you just take this hotel that you've built,
that you've invested millions in to look like a Star Wars, this is how I would have done it. Why wouldn't you just take this hotel that you've built, that you've invested millions in to look like a Star Wars world
and make it a regular ass hotel with windows that look outside,
with check-in and check-out times,
without an itinerary or blue shrimp?
Just let me sleep in a...
Galactic pod.
...galactic world without telling me who I am and who I have to go kill with my $782 lightsaber
from Chandralais Collection Boutique.
You mean like all of those other hotels Disney have that are extremely popular?
That's what I mean.
Weird.
Why not pivot, Bob?
Yeah. Well, in June of 2024, a notable pop culture vlogger named Jenny Nicholson posts a four-hour
deep dive on the hotel's flables.
In 20 video chapters, Nicholson chronicles her experience, which include glitchy data
pads, limited vegetarian food options.
I'm so sorry, Jessie.
That's actually why I didn't go.
That's why I didn't go, yeah.
Tons of confusion over the gameplay
and even obstructed views of live entertainment
from her table.
Her video currently has over 10 million views.
Now, even though only a few thousand people went
to the hotel, the whole world can know it was a failure.
I was gonna say, like, who is sitting down to watch a four-hour video?
But I actually know exactly who is sitting down to watch a four-hour video
about a failed Star Wars hotel.
It's all the angry Star Wars fans who wish they could afford to go there and couldn't.
Now they can all band together in their tunics and, you know,
laugh at the failure of this hotel.
Let's do a little Where Are They Now?
So after 29 years at the Walt Disney Company, Bob Chapek took a bit of a sabbatical.
In 2024, he booked his first job since the ousting, a board position at Massimo, a medical
tech device company.
Aw, poor guy.
Well, don't feel too bad,
because he did receive compensation on his way out.
Again, reports vary, but it seems like it was
at least $10 million in assets, if not $20 million.
Wow, that is such rich people's shit.
You lost us a billion dollars, so you only get 10 million.
You gotta go.
His son also is an executive at Marvel.
Is he also named Bob?
Yeah, probably.
Recently Bob Iger, the current CEO of Disney has been hinting that he wants to be set free.
He says he's obsessed with finding his next successor.
It's one of his biggest priorities, apparently.
Jesse, you pitched such a good idea of them pivoting.
I got a real cool idea for who his successor could be.
And I think it's you.
I think that's what I was hoping you would say.
I think it's me.
I actually think I was born to have the job title Imagineer.
The hotel itself sits empty.
A few fans of the hotel started memorializing the entrance after its closure, but Disney created a blockade and took down all of those ribbons.
Additionally, Disney has been cagey about its plans for the structure itself,
but for now it seems to be another giant tax write-off and nothing more.
I think we just have to go back to the part about how fans of the hotel were placing flowers
outside of the closed entrance like it was Princess Diana. Well here on The Big Flop, we try to be positive people and kind of end on a high.
So are there any silver linings that you can think of that came about from the Star Wars
Hotel?
I could see Jesse's vision coming true someday.
One day, five Bobs from now, you know, when all the previous Bobs have been forgotten, Bob the Ninth is going to open a door to a building that he hasn't been in in 20 years
and go, wait a minute, there's a fully built out Star Wars space hotel.
We should do a Star Wars hotel and charge $200 a night to regular people that can afford
it and the dream of Chapek, though he will be long dead,
will finally be realized.
Yeah.
Think about all those happy children
staying at that $6,000 hotel.
They have no other... I mean, they were destitute.
Yeah. Those are the best children in America.
That's for sure.
For sure.
Gosh.
Well, now that you both know about this fully immersive failure, would you consider this
a baby flop, a big flop, or a mega flop?
I would say any time a venture fails that could have solved homelessness in Los Angeles
with the amount of money they invested in it, I'll call it big flop.
I was going to say baby flop, but now you really make me feel like an asshole when you
bring up homelessness.
But I'm going to stick with baby flop.
I think when the person who was at the hands of the multi-hundred million dollar flop still
gets 10 million on their way out, it can't be that bad. Well thank you so much to our Out Of This Galaxy guests, Moshe Kasher and Jesse Cruikshank
for joining us here on The Big Flop and thanks to all of you for listening.
If you're enjoying the show, please leave us a rating and review.
Next week, it's Out Of The Frying Pan and Into the fire for some of your favorite celebrities.
In the ultimate celeb restaurant breakdown, we're covering Britney Spears' Naila, Guy
Fieri's American Kitchen, and Eva Longoria's She.
Bye!
Bye!
Bye!
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