The Daily Stoic - Where Is Your Command Center? | Casey Neistat's 10 Stoic Practices (For Productivity)
Episode Date: November 15, 2022We get all sorts of messages. From the world. From social media. From other people. From our bodies. The question–the great difficulty of life–is gathering, deciphering and deciding which... of these messages to listen to and act on, and which to ignore.One of the best translators of the Stoics, Robin Waterfield (you must read his annotated edition of Meditations), renders Marcus Aurelius’s use of the word hegemonikon as command center. Using this military metaphor, he says that we use our mental command center to receive all the messages of life and then send out our own messages to ourselves.And while YouTube pioneer and highly successful entrepreneur Casey Neistat was in Austin premiering his new film at SXSW Ryan Holiday caught up with him to find out how he applies Stoicism to his work and life.✉️ Want Stoic wisdom delivered to your inbox daily? Sign up for the FREE Daily Stoic email at https://dailystoic.com/dailyemail🎓 FREE GUIDE to Stoic philosophy: https://dailystoic.com/freeguide🏛 Get Stoic inspired books, medallions, and prints to remember these lessons at the Daily Stoic Store: https://store.dailystoic.com/Instagram: https://www.instagram.com/dailystoicTwitter: https://www.twitter.com/dailystoicFacebook: https://www.facebook.com/dailystoicTikTok: https://www.tiktok.com/@daily_stoicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Welcome to the Daily Stoic Podcast, where each day we read a passage of ancient wisdom designed to help you in your everyday life.
On Tuesdays, we take a closer look at these stoic ideas, how we can apply them in our actual lives.
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Hi, I'm David Brown, the host of Wunderree's podcast business wars.
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Where is your command center? We get all sorts of messages from the world, from social
media, from other people, from our bodies.
The question, the great difficulty of life, is gathering, deciphering, deciding which
of these messages to listen to and act on, and which to ignore.
One of the best translators of the Stoics, Robin Waterfield, and you must read his new annotated
edition of Meditations, and we had him on the podcast as well.
He renders Marcus's use of the word hegemonicon as command center.
Using this military metaphor, he says that we have to use our mental command center to
receive all the messages of life and then send out our own messages to ourselves.
For instance, some urge in your body is telling you to do something.
The command center decides whether this urge is good or not, whether to act on it or not.
Or perhaps a strong emotional impulses telling you to be afraid that you have been hurt,
that you should be angry. But again, the command center evaluates the intelligence that has
been brought with this claim. It questions whether you've been harmed or whether anger helps the situation.
It assesses whether you'll regret saying or doing what you feel inclined to say or do.
You have been told by the world that certain things matter, that you should value this
or that.
And once more, the command center has to check whether this aligns with the mission you
have been given or the mission you have been given,
or the discipline you have committed to.
While some translators disagree with waterfields rendering of this word, the metaphor undoubtedly
captures a very important part of the essence of stoicism.
Our mind has to be in control, in command, not our emotions, not what other people think,
not the rush or stress
at the moment.
You have to be rational.
You have to be clear.
You have to be in charge and stay in charge.
It is our training that will make it so.
It feels like an eternity ago that my friend Casey Neistat was in Austin
in Fort South by Southwest,
March, you know, feels like it was yesterday,
but it's not, and it feels like an even longer eternity ago
that I met Casey, we met.
Right as obstacle is the way it's coming out.
I was in London, we both spoke at a thing at cleaved in, which is this castle,
this country estate outside London.
And as it comes full full circle,
we met, we Google put on this event,
we both gave a talk there, and he and I became friends.
But as it happens, I'm writing today
in the Justice Book, actually the third book
in the series, Courageous Calling is Out,
as you know, at Disciplines Destiny just came out, as you know, but the third book in the series, Courages Calling is Out, as you know, at Discipline's Destiny,
it just came out, as you know.
But the third book will be about justice,
and I'm talking about John Profumo.
If you've heard of the Profumo scandal,
one of the biggest events,
one of the most scandalous events in British history,
if you've seen the crown, they talk about it quite a bit.
Anyways, I'm talking about Profumo
because I won't spoil the chapter.
But the point is that happened at Cleveland.
We're sitting around this pool at Cleveland with Casey,
I'm swimming laps, and it's like,
that's where it happened.
It was at this pool that he meets the woman he has the affair
with, blah, blah, blah, blah, blah.
None of which really has anything to do with today's episode,
excepting the fact that Casey is the subject of today's episode.
Casey has inspired and changed me in a bunch of ways someone I really admire as a creator.
And I want to share some of those lessons with you, how they connect with Stoicism.
And if you're not following Daily Stoic on YouTube, but you can at youtube.com slash daily
Stoic, you should.
But Casey is one of the reasons we have that YouTube channel
and he's inspired me to expand creatively
in a bunch of different outlets.
And I tried to play homage to that a little bit
in today's episode.
So here are 10 Stoic practices that I learned
from my dear friend, Casey, nice that.
I'm framing these shots because this is my specialty.
And when I need advice on writing, I call Ryan, so I feel like here's my opportunity to pay him back.
I just finished a six mile run and I got a text from my friend Casey Neistat, who I've known forever.
And he asked if I wanted to go for a second run.
And there's basically no one I love to go running with
more in the world than Casey Neistat.
In fact, other than ritual, I really don't run
with anyone running as a solitary philosophical
meditative thing for me.
But in honor of going on this run with Casey,
who I met almost 10 years ago,
we both gave a talk at a castle that Google had put on.
We stayed in the castle.
Everyone left, and then it was me, Casey, the director of the King's Speech,
and a couple other people.
Anyways, we all stayed in the castle and had this crazy experience together
and became really fast friends as a result of it.
Weirdly, I think I have learned more from Casey than just about anyone I've met in that 10-year period.
I'm Ryan Holiday. I've written a bunch of books about Stoke, Philosophy, I'm a runner, as I was saying.
But I also go around and give talks at places like that castle
for Google and the MBA and the NFL,
sitting senators, special force operators.
That's what I get to do for living.
But I'm also on this journey of becoming my best self,
learning from people that I know.
And so in today's episode, I wanted to give you a bunch
of life lessons that I learned from my friend,
Casey Neistat, that have made me a better person, a better writer,
a better artist, a better creator, a YouTuber.
It was Casey's idea to do this YouTube channel.
So here is what I have learned
from the one and only Casey Neistat.
I remember once I was talking about some financial project
with Casey, something I was getting paid to do.
He said, you gotta remember, Ryan,
if we were motivated by money,
we'd both work at ad agencies.
And I think about that all the time. I didn't get into writing about an obscure school of ancient philosophy for the money.
Of course not, that would be insane. I didn't get into publishing physical books in 2020 because money is what motivates me.
So if money doesn't motivate me, I have to make sure that my individual choices, this project, that project, this direction, this direction, whatever, that it's not motivated by money because I've already opted out of that race
I've already decided not to optimize for that variable
You know, Senaqa says that slavery lurks beneath marble and gold
Meaning that the richest people are often the least free because they have to think about making money
They have to think about maintaining their money. They're afraid of losing their money
They have to do certain things to be in the club that allows them to make the money that they do.
And so when you opt out of that, it's not just freeing, but it's clarifying.
Why do you do what you do?
And if you've decided that it's not money, there's things that Casey could do to make a lot more money.
There's things I could do to make a lot more money.
I was interviewed by the New York Times once and she said,
well, are you doing this for the money?
And I said, if I was motivated by money, I'd be investing in cryptocurrencies.
Crypto would be where I'm at.
And this was like, several years ago, before crypto,
I got it to ancient philosophy,
because I love ancient philosophy.
And I have to remind myself of that
because finances money is a part of it.
You have to make sure it doesn't corrupt you
in the small little ways if you've already decided
not to let it corrupt you in the big ways.
And so Casey's point that like, look,
if you're really motivated by money, you wouldn't be a creator, you'd be in the corporate world. That so Casey's point that like, look, you're really motivated by money.
You wouldn't be a creator.
You'd be in the corporate world.
That's not who I am.
That's not what motivated me.
And then when you know what motivates you,
when you know why you do what you do,
why you get out of bed in the morning as Mark Serelia
says, when you do your nature demands,
you can do it purely and authentically
and clearly not corrupted or tempted
by these extrinsic or external motivations.
Make a count is such a generic plattitude that can be attached to anything.
Because it's such a prominent make a count is a video I made 10 years ago and it's about
pursuing it.
Generically, it is my to a fault how much I romanticized the past, how much I embrace,
seek, and nurture nostalgia that gives me sort
of the motivation for right now.
When I asked Casey about it today, he was a little shy and self-effacing, but I think
he's make it count video, is like one of the great monuments or demonstrations of the
sort of momentum, more philosophy from the stone.
So we have one life, how are we going to spend it?
Tomorrow is not guaranteed, now is now, now is this moment in front of you. How are you going to spend it? Tomorrow is not guaranteed. Now is now. Now is this moment in front of you.
How are you going to spend it? You get one life. You could leave life right now. Mark
Sirulis has let that determine what you do and say and think. That's one part of it.
But then another part, he goes, think of yourself as debt. Now you've come back to life.
Now take what's left and live it properly. To me, that idea of touring and going around the world,
visiting all these cool places, this sort of make it count thing. He's talking about that video.
Is that idea? Think of yourself as dead.
Think of having gotten a cancer scare.
Think of a COVID scare.
Think of your life flashing before your eyes.
Think of the regrets you have, the things you want to do, you wish you could have done,
the things you kicked yourself for putting off.
Well now you have a second chance, you're saying, how are you going to spend that?
And act and decide and live today, Now while you are lucky enough to be alive
with that in mind, don't forget it, don't take it for granted. Make it count, momentum
worry. To me, that's the stoicism of Casey Neistat and it's also the stoicism of Marx's
realising. It's how I try to live my life and it's how I try to make my decisions and I hope
you do too. The point of making the money of building the platform, of choosing to do this,
what is it? I remember he said, look, the reason to make money
is to do more cool work.
What has my success afforded me as a writer,
as a speaker, the investments I've made?
It's that I can fund things like this YouTube channel,
I can fund the podcast, I can grow the team.
The money, it shouldn't buy you nice cars,
although if you get afforded, go for it.
The money isn't about affording fancy things
or rare artifacts.
The point of the money is that it can fund the projects
that you've always wanted to do,
that you feel that you were put here to do.
Look, when I went to my publisher,
after I wrote Trust Me I'm Lying,
and then I did another marketing book,
and I went to them and I said,
look, for my next book,
I wanna write about an obscure school of ancient philosophy.
They were not excited.
They were not excited at all.
They thought it was a terrible idea. They offered me half for my second book, what I got for
my first book. The obstacle is the way a book that's now sold well over a million copies.
It's in like 40 languages. My publisher didn't want. They told me later that they thought that
as an idea they hoped it would be something I would try, get out of my system and go back
to what I was doing. So first up, it was a big swing. It was a big risk. I had to take
again, significantly less amount of money to do this project.
I did it because it was important to me because I felt like stoicism really had relevance and I could bring it to a huge audience.
But again, this is where Casey's advice comes in. Why do you have the success? What was the point of my corporate success?
What was the point of the success of my first book? If it meant that I was not able to do the project that I felt called to do, that I really needed to do.
So again, the risk-taking isn't just like,
oh, I'm gonna leverage myself here
so I can make more and more money.
The risk-taking should be,
and this is what I've learned from Casey,
to do cool projects that you really care about.
And this thing that he was here in Austin to do,
this documentary he did about the YouTube star, David Dobrik,
and his sort of rise and fall,
Casey put millions of dollars of his own money into it because he didn't want other people
to have a say because he wanted control of it because he thought it was an important
story to tell.
And that's what the success should afford you.
The success should buy you autonomy to make the work that you want to do, to do what
you feel like you were put here on this planet to do, to do cool stuff.
Otherwise it's not success. It's a form of slavery. In the Stokes talk about this.
Yes, there's literal slavery, but if you're not free to pursue what you want to do,
to say what you want to say, to make what you want to make, you are a slave. You're a slave to the system.
You're a slave to your success. You're a slave to what other people think. That's not successful at all.
Today I'm wearing my 10,000 long sleeve. It's actually perfect. is a little cold but it's got these holes in it so even though I heated
up while I was running I was still at perfect temperature and then these are the
interval short which I really like. I have this liner that I dig. I put my car key
in this pocket here while I was running and I got this vent. Consider this
episode sponsored by 10,000 who've been a great supporter of Daily Stoic. I've
tried all the different running brands over the years. To by 10,000 who've been a great supporter of Daily Stoic. I've tried all the different running brands over the years.
To me, 10,000 is the best.
It's why I wear it all the time.
I was introduced to it by my friend, Rich Roll, when I decided to go on this run with Casey.
Of course, that's what I decided to put on.
Thanks to 10,000 for sponsoring this video, for making this great stuff,
and for sponsoring the Daily Stoic podcast, which you can also listen to,
you can find out more about 10,000 at 10,000.c.C.
Do last means do the things that you do better. It's take on less, take on less responsibilities.
I can instead of doing 10 things to one, do one thing to 10.
And that's antithetical to my approach 10 years ago when my career
was starting to come into focus.
And the more exploration I did, the more aggressive I was
in those pursuits, the greater the return.
And now it's the opposite of that.
It's the more focused, the more disciplined I am in those pursuits, the greater the return. And now it's the opposite of that. It's the more focused, the more disciplined I am in my pursuits, the greater the return.
A couple of years ago, I wrote this piece that the Casey really liked and
me ended up connecting over it. And I know this is a very politically incorrect term.
I'm saying I have calendar anorexia, meaning like I want nothing going into my calendar.
I want to have complete freedom over my day as much as possible. The reality is as you become successful, as you become good at what you do, is people want you to do a lot of stuff.
They'll even pay you a lot of money to do a lot of stuff.
And there's just cool opportunities that are coming up all the time.
But you have to get really good at saying no, and you have to get really defensive.
Right, you have to have really clear boundaries around your space to protect that artistic domain in which you do what you do.
Casey's really good at that,
and he ended up doing a video where he talked about this.
You have to be comfortable saying no.
You have to be okay hurting people's feelings
by saying no.
Not only can you not hope to please everyone,
but you can't even want to please everyone.
I know where my obligations lie.
They go to my family, to my immediate community,
and to my work.
That's what I have to protect. And I have to realize that when I'm saying yes to things,
I'm saying no implicitly or otherwise to other things. But when I'm saying no to things,
yes, that's hard and it can feel selfish, but I'm also saying yes to other things that really do matter.
So Casey and I have connected over this. It's an important part of the philosophy that we share.
To do good work, to be great at what you do, and to have any someone's of a happy home life, to
not get divorced, to not have your kids hate you, you have to protect that space. You
have to be willing to say no, you have to put the work first, you have to be able to ignore
all the things that are being thrown at you, because they don't matter, not nearly as
much as people think they matter, and you have to focus on what really does matter.
For the Stoics Courage is the first of the Cardinal Virtues
and it's something I learned from Casey, believe it or not.
I don't mean courage of running into a battle
or a burning building, there's different kinds of courage.
There's also this sort of day to day courage of like
being yourself, betting on yourself.
One of the things I learned from Casey is taking big swings.
I'm a college dropout, but Casey is like a high school dropout.
Casey bet on himself in a huge way. He came to New York with nothing. I moved to L.A. with
a job. I eased my way into the creative life and he sort of jumped in with both feet.
But a couple different times on projects I've watched Casey do or have been involved with
in some way, I've watched him take huge swings. He started his company Beam a couple years
ago and he left behind millions of dollars in advertising in YouTube revenue
to bet on himself to do this company.
And people thought it didn't work,
people didn't like it, people were critical of it,
but he ended up selling it to CNN for like a huge amount.
And it was a big project,
but it only happened because he bet on himself.
And the vlog, the thing he became so well known for
was a byproduct of doing that.
Casey Neissette, as the huge YouTuber
that people know him as today, would not exist
as he not tried to do this crazy thing that was starting to be.
But then what he was in Austin for this documentary
he did was premiering at South by Southwest.
But Casey invested like millions of dollars
of his own money in it.
He could have gone out and raised money
or he could have not done it at all
because it was prohibitively expensive.
But instead, he bet on himself.
He took a huge swing.
To me, one of the things that I've taken from Casey,
but I also take from the Stokes,
is that it's not that you believe in yourself.
It's that you have evidence in what you're capable of.
And you don't care what other people say,
you don't care what other people think,
you don't care about the odds, you care about whether you know
that you have what it takes to do it.
And you're willing to take those risks.
If you're not scared by what you're doing,
you're not taking enough risks.
If you never get that like,
hit in your stomach like,
wow, this is the biggest, scariest thing I've ever done.
You're probably not gonna put yourself in a position
to do something really cool or that hits really big.
You have to take risks, you have to be brave.
Fortune favors the bold as the expression goes.
And I think Casey's work is a good example of that.
The decisions he's made in his life is a good example of that. The decisions he's made in his life
are a good example of that too.
One of the things that's always been remarkable to me
about Marcus Aurelius is thinking that meditations
is book he wrote, which is in Greek, not Latin.
He's writing it in the second language.
It's so perfectly done.
Every phrase is perfect.
Every metaphor is perfect.
Every image is perfect.
And yet, he never expected anyone to see it.
He was doing it entirely for himself, the journal was just for him.
I think one of the things that I've admired about Casey's work that's inspired me
is that when you look at what people were making as far as vlogs in like 2014,
they were not good.
Mark Maren has this great joke about you going on YouTube and being assaulted by lack of talent.
And I feel like, unfortunately, a lot of the really influential big people on YouTube
kind of half-assing it. You know, here's a video of me eating cereal. It was just not good and I think
what Casey brought to YouTube and continues to bring to YouTube is just like real craftsmanship
and professionalism and I've seen him make these videos and I see how he thinks about every shot
and every cut even on this run we went on and he was like no you got away for the lighting and
he's just a pro. You have to be a craftsman at what you do. Even if the market will reward you not being a
craftsman, I think about Steve Jobs and this advice he got from his dad about
caring about the back side of the cabinet. That's why even though the customer
won't see it. The inside of an Apple computer is beautiful. People are watching
Casey's videos for a lot of different reasons. Maybe most of them didn't
appreciate or even understand the full amount of craftsmanship or effort or professionalism that was going into every frame every cut every thought but he did it because he was doing it for him
Right, just as Mark Srelis was writing meditations for him when I write my books
Of course, I want them to do well. Of course, I do think about the audience
But mostly I think about my own standards am I living up to it and make sure that I'm not cutting corners
I I sweat every tiny little detail you have to care about these things. You have to care about them far more than the market or your
audience or your editor or your advertiser or your client. You have to care about it because it's
a reflection of who you are. How you do anything is how you do everything. You have to sweat these tiny
little details. You have to do them right. You can't phone at it. You have to meet people where they are.
One of the things I've realized,
of course I'm a writer, I love books,
I love the written word, I think books are sacred,
holy objects, but I realize that not everyone feels that
with. Part of the reason I make YouTube videos,
and Casey inspired me to do this,
and pushed me to do it for years,
is that millions of people watch videos.
Millions of people listen to podcasts.
Millions of people get their information from social media.
You have to meet people where they are.
You can't be holier than now, you can't be condescending, you can't be elitist about it. You have to make stuff for people where they are.
When you look at Casey's videos, I was saying like the craftsmanship is indisputable and the care in them is undeniable.
And they're so well done. But his thumbnails are like just like all the other YouTube videos and they're click-bady.
Because you have to draw people and you can't
Wow the audience if they're indifferent to you if they never click on it in the first place
It's a grab that attention. It's a battle for sure
And so for me even the journey to YouTube was something that Casey inspired
He was just telling me how powerful the platform is I didn't do it for a long time
But I'm so glad that I did we've reached literally millions and millions of people as a result on it
Seneca and one of his letters he says that you should be on the on the inside different, but on the outside exactly the same as everyone else.
I think what he's saying is,
you gotta play the game a little bit, right?
You can't expect it to be this,
necessarily this meritocracy.
You can't just expect that your work of staggering genius
will just be appreciated, will be discovered.
In case he does that,
then videos where he's flying in a private jet
or a fancy plane or it goes to some crazy water park.
He's done stuff and you can tell he's doing it
to reach a new audience to bring them in
to then see what's really different about his work.
That means understanding the platforms.
That means producing the amount of work
to fully take advantage of those platforms
also means playing the game on those platforms.
Mark's really says you can't go around
expecting Plato's Republic.
This is not the golden age of whatever.
We're Hemingway and Fitzgerald, we're Household Names.
Again, it's a street fight to get attention.
You've got to work for it, man.
You've got to put yourself out there.
You've got to find out how that attention economy works.
But the main thing is you've got to do it.
You can't be bigger than it.
It can't be too good for it.
You've got to put yourself out there.
And if you don't, and again, that's your choice.
You have to understand that you are leaving
tensile people who could be impacted by your work on the table. And that's your choice. You have to understand that you are leaving tensile people who could be impacted by your work
on the table, and that's a shame.
On all of Casey's cameras and his journals
and whatever he writes,
if found please do the right thing,
and then he puts his phone number.
I do myself now, I put it on my journals.
It's actually in the front page of the Daily Stone Journal,
it says if found please do the right thing.
Well, as we were filming this video,
he set out his phone and we were walking,
and then he left his phone
And we couldn't find it. We were frantically looking around for it
I wasn't filming because I was looking for the phone
But as it happened a family found it and they were trying to get in touch with him to give him his phone back
He posted this great tweet about and he was saying like look
There's still good people out there anyone who's been robbed had gear. It's very easy to become jaded in cynical about other people
To give up on other people to lose your faith in people
But there are good people out there. General Mattis has this great line that
cynicism is cowardice. Giving up on other people is the easy thing to do. And there are
moments in meditations where Marcus really is clearly flirts with that. Even the opening
of meditations, he does this. You know, people are going to be jealous and angry and they're
going to steal and they're going to do all this stuff. But he says, I can't let them implicate
me in the ugliness. They just aren't as informed as I am.
And so the idea is you can't give up on people.
You can't let them make you cynical.
You can't make them lose your faith in humanity.
And I love this just little reminder, because it reminds me when I find stuff, putting that on my stuff
reminds me that when I find other people's stuff, I got to do the right thing.
I got to try to get in touch with them.
I got to give it back, because I want someone to do that for me.
Thank you to the people that found his phone. You wouldn't have been able to catch his flight without
it. And it's just a great reminder that there are good people out there and that we can't be
cynical or give up on people. Maybe six, seven years ago, I was at Casey's studio in New York City
and I walked by on the shelf he has like years worth of journals, years of them. And I asked him
about, he's like, I would have been doing that from high school. He had like all his journals more than a decade of journals.
Honestly, I was so jealous.
I was like, I wanna have that.
I wanna be able to look back at what I was thinking.
I wanna have practiced that habit.
And that is what got me seriously started
on the habit of journaling.
I done it often on intermittently before,
but when I saw like the output,
when I saw like what that actually looked like,
I was like, I'm gonna do that.
And you know, there's that expression like,
the best time to have started something was 10 years ago,
or 20 years ago, or 30 years ago,
but the second best time is now.
And I started it, and that was six or seven years ago.
And I have a huge stack of my own journals now
to show for that, which is, I think,
the most stoic habit journaling is stoicism,
stoicism is journaling.
If you didn't start then, like I'm sorry,
if you didn't start when Casey started,
I'm sorry, but you can start now and tomorrow you'll have some and 10 years you'll have some,
right? You should journal for yourself, right? The day to dayness of it is good. You should journal
for your future self, that's really good, and you should journal for posterity for your kids,
for your grandkids, but you should do it and you should start now and Casey taught me that.
So I ran six before I saw Casey.
I ran five with Casey that we walked a mile
and then I ran two miles back, so I am exhausted.
But that is my final lesson from Casey.
One of the things that I think was so inspiring
about the vlog he did, like the sheer prolificness
of his output doing one of the highest quality pieces
of content on the internet every day
for more than a year or a row.
Two, three million people watching each video.
I was just inspired by the sheer force of will
and determination and fortitude that it takes to do that,
which is kind of a track that I've been on.
This is more than 10 books and less than 10 years.
And where does that come from?
I think the still say it comes from the physical practice
from the training.
The run that we just did is the microcosm
of the marathon of the work itself.
So you have this physical activity,
you have this physical domain, the training that you do,
the physical domain is actually helping you
in the spiritual and the creative domain.
Santa Claus talks about treating the body rigorously,
so it's not disobedient to the mind.
And I think Casey helped me up my game physically,
he is, which is me, our mutual friend,
Richel does the same.
When you see people who are just crushing it,
putting themselves out there,
they're just strong mentally and physically.
To me, it inspires me and it reminds me
of what it takes to do this work.
Casey's inspired me in that way so much.
So thank you for watching this video.
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