The Dollop with Dave Anthony and Gareth Reynolds - 390 - Rob Rhinehart and Soylent
Episode Date: August 6, 2019Comedians Dave Anthony and Gareth Reynolds examine Rob Rhinehart and Soylent.SOURCESTOUR DATESREDBUBBLE MERCH...
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You're coming at me. You are listening to the dollop on the All Things Comedy
Network. This right here, what we're doing is an American History podcast and
each week I, beer drinker, man with ears, angry face maker Dave Anthony, reach a
story from American history to his friend. Gareth Reynolds who has no idea what
the topic is going to be about. It's gonna be about a guy. Yeah all right I already
know it. I know this one. And then things get weird. I know this one. We did this one.
Yeah it's a guy who does a thing. That's kind of crazy. No, no, no. What happens is he has like
weird little childhood trauma and then he gets a little older and then he
meets a guy and then he starts reading some shit he shouldn't. Then he gets
stuff he shouldn't and he does stuff he shouldn't and then he probably succeeds
for a long time. Well we shouldn't do this one. You already know it.
And called it, quote, his jam patch. Jam? I'm the fucking hippo guy. My name's Gary. My name's Gary. Wait. Is it for fun? And this is not going to come to Tickly Podcast. Okay. This is like Adam. And a five part coefficient. My room's a place. Now hit him with a puppy. You both present sick arguments. No, sleep down hippo. That's sleep down hippo. Action partner. Hi, Gary. No. I sleep down, my friend. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no
Jim milieu.
Oh,».
1988.
Oh, nap. Okay.
It's, maybe, the latest one we've ever done? The 80s. 88, like 80s. I don't think we've ever. It's great. I mean, maybe, two boil
Yeah.
Well, we've gone into it, but we've never started at that. I mean, that's exciting. Yeah.
Rob Reinhart was born and raised in Atlanta.
Are you evaluating to see if I know anything yet? Yeah. His father. Doesn't look like I do. No.
Okay, his father was a stockbroker and his mom was a stay-at-home mom. Okay, very very religious people. Okay
Rob had four older sisters and as he got older Rob spent his spare time building computers and studying astrophysics
Just a guy building computers and studying astrophysics, that's normal Rob
But Rob just did not seem to get the weird life. He was living quote
I remember when I was very young eating lettuce and thinking it was very weird to be eating leaves sitting in this nice house
With all of these electronics around us. What what is this a bunny diary?
I think he's talking about salad he's just he finds it weird that I find what you said weird
Well, so what he finds weird is the opposite of what what I would find weird which is computers are the weird thing
Right eating eating eating eating salad is the most natural thing of all. So he is
So he doesn't understand that he's like these make sense, but eating leaves is weird
That's an interesting start to all this Dave. He feels like it's gonna track with my earlier prediction
He went to a religious high school and was a devout Christian. Okay and tell a senior year. Oh, that's when we all renounce
That's when he read Richard Dawkins and Richard Dawkins and Christopher Hitchens
He then wrote an essay for his science class titled bad religion
Well, that's probably not gonna go over great at a religious institution absolutely
It was about quote why I was no longer a Christian why no longer believe in God
His teacher gave him an F. Well, and he says he was then ostracized by the community. Yes
Did he not put this through one of his predicting computers?
This is pretty much the odds are really high that this is how it's gonna play out
His parents were not happy with this turn of events, but eventually learned to quote
Compartmentalize according to him. Okay, and that's good when your parents are carp compartmentalizing your I yes
I think for religious family sometimes. That's a reach
After high school Rob went to Georgia Tech University and got degrees in computer science and electrical engineering. Okay
Upon graduating in 2012 Rob moved to a cramped San Francisco apartment in the so he moved to an apartment
San Francisco
You don't need to say cramped. No, I had a big apartment in San Francisco. There's big apartments in San Francisco
Right. They're just a million and a half dollars, right, but also
There that when the startup thing was big and this is obviously way into the startup thing like there
There are apartments that have like 15 people living in them right all trying to do startups, right?
Just eating lettuce, but in this case it was just three guys
So he formed a tech startup with the goal of creating inexpensive cell phone towers
Okay
interesting
Yeah, right. I so I don't get that because cell phone towers to me. It's it's a metal
construction
situation, maybe it's trying to make it out of cheaper
Materials, I don't know
Maybe the software in there in the right. I don't know how you make cheaper cell phone towers
Yeah, I mean their towers or maybe they're talking about the
You know the little you see like the drums and the equipment in there. Maybe there's a anyway, it didn't work
Wonder why he and two others got but he and two others got 170,000 from Y Combinator
for their startup, okay
So their idea is not going anywhere. They basically failed and they're down to their last 70,000
Okay, they decided to keep trying out new software ideas until they ran out of money
So now they're just gonna kind of try out different around until they land on something
They thought about how to make the money last as long long as possible, right three guys 70k
I could make that last a long time
Yeah, you start dealing drugs because that basically what I started stand up. I mean, I'm I'm on $70,000
You could stretch that for a while for a long time. Yeah. Yeah, I can stretch that for although, you know
Look rents really bad and yeah, I was younger. Yeah, but no, this is 2012. Oh, this is 2012. Sorry. That's here. Yeah
He's not still a baby
I'm still picturing the 80s. So so these are one of the he's one of the guys who grow into a human he grew up
So, right. Okay. Got you. You're thinking of the baby episode
Okay, so 70 grand left and they're just how do they stretch it?
Uh, they they're trying to figure ways to stretch the money. They're trying to figure out ways to come up with something though, right?
Well, they got the 70 grand, but they're trying to yeah
They're trying to think of ways to stretch the money while they come up with an idea that'll make them rich
It's a really great plan. It's sure it's something no one's ever done in the history of mankind except every single person
Oh, sure trying to get rich
Uh, so rent's not going to change rent's very high, right? Uh, they have no social life. They're working constantly
Looking at their budget one thing stuck out
food
Here we are again
They've been eating ramen frozen quesadillas and corn dogs and taking vitamin c to keep scurvy at bay
That is that's a bit much. Isn't it? I mean, what are they? Are they seaborn? Where are they?
Come on as one does scurvy who they're they're in san francisco worried about scurvy when you I mean come on
When you were starting when you were starting out when you were we all got scurvy
When you try to break in a show business where you're not taking vitamin c. Oh, I've got I've had scurvy five or six times on the road
Yeah, that's why I eat so many orange peels
Right, so they're living like they're on a ship in the 1600s. Yeah, um, so it's obviously welcome to college pirates
How do we get the ramen to cook?
So obviously they're not living in a great nutrition situation right rob then started looking at
food
And eating as an engineering problem this this is okay
Here we are again after some study. He determined $5 hot hot hot and ready pizzas from little caesars provided the most energy per dollar
Okay, that's horrible to hear
How is little caesars are not using that as their slogan?
That's a way better slogan than just a weird commercial
um, but
After one week of eating only little caesars pizza
Yeah, it made him feel quote like I was going to die. Yes that now that there's the slogan
that's
That's how I feel every time I have little caesars. I'm like I'm dying right this is horrible
In january 2013 he switched to an all kale diet
So he is what he's all or nothing because that was really big at that point. Yeah, but with other stuff
Yeah, it's really all or nothing that didn't work either. Yeah, uh, he said it left him quote starving
Yeah, yeah rob began to resent the fact that he had to eat
What is happening right?
What are you doing? What are you doing?
What do you mean? He he's resenting the fact that he has to eat
Okay, so so there's a brain issue here. I think that's not it's not a normal brain situation. Yeah
um this but
Engineering brains are very different brains. It's a lot of time alone. It's a lot of time in labs
It's a lot of it's a lot of not great social
Situations, but so far he is fairly social. It seems right. I mean he's not he's surrounded by two guys
And they're just in their apartments tapping land computers constantly. Okay. Okay
um
Quote food was such a large burden. It was also the time and the hassle. We had a very small kitchen and no dishwasher
Okay, still most people have been able to overcome that. Yeah, I actually had I mean when I lived in New York
I had like
one one a two
Two
Burner stove. Yeah, and a sink. Yeah, and I made it work. Yeah
I had a friend who lived in a paid a hundred dollars to live in a closet in Milwaukee. Yeah, I mean right this okay
I hadn't heard that but yeah, he ate. Yeah, he figured out he had two shirts
Rob started thinking that the body doesn't need food just the chemicals and elements that food contains
No, boy
Quote you need amino acids and lipids not milk itself. You need carbohydrates not bread
Oh
Yeah, I think I know what this is. Yeah, I think you do fruits and vegetables provide essential vitamins and minerals
But they're mostly water
Rob's engineering and not human body. Yeah. Yeah, right
So
Okay
Point point take
Rob's engineering and not normal mind began to think that food was an inefficient way of getting what he needed to survive. Mm-hmm
Mm-hmm. It's an interesting conclusion to come to it's arguably the wrong conclusion
Well, I mean if you think about nature and how nature works has worked for a long time
There's things out there
We consume not just us but all animals consume, right?
whether that be
Plants or other animals and then and then that's how they live. Yeah. Yeah
um, so
Quote it just seemed like a system that's too complex and too expensive and too fragile only in silicon valley
Is someone gonna put this on trial?
You know, we know we're eating do we need that? Is that can we cut that it's food?
What the fuck is going on with food? Can we just cut that from the budget?
He decided to conduct a human experiment on himself. What would happen if he ate only the raw ingredients the body uses for energy?
Rob stopped focusing on software and read textbooks on nutritional biochemistry and the websites of the fda the usda
An institute of medicine and when he was done
Rob had a list of 35 nutrients required for survival. Okay
It's good
Uh, he bought them online. He bought he just bought the raw nutrients in mostly pillar powder form. Okay
Um, and then he put
You know the right amounts into a blender with water quote. I eventually ended up with a thick odorless beige liquid, right?
That's nice. That sounds so good. Yeah, let's eat. Have you tried my thick odorless beige liquid?
It was a mix of vitamins, raw potassium, magnesium, olive, fish oil, oat flour
How great would it be to kidnap Guy Fieri and only feed him this?
It's a flavor town
He liked it. Rob liked it. He liked his paste. Yeah, uh quote delicious
I felt like I just had the best breakfast of my life. Well, this is not true, right? No, that's not true
I don't know. He's had pancakes. Who knows what a person convinced themselves of. Yes, but he's had pancakes
I mean, we've all had pancakes and there's no better breakfast
There's literally no better food than pancakes or waffles, french toast something in that wheelhouse. Yeah
Uh, but he liked his cardboard paste. Yeah, that's right. It's better
One of Rob's roommates was not as down quote. It seemed pretty weird. Hmm
Rob consumed only this substance for a month
Okay on February 13th. That's crazy
It is that's all he had for a month. Yeah
Yeah, yeah, it's paste. It's not paste. It's a it's a drinkable liquid
It's probably thick. Yeah. Yeah on February 13th 2013. He published a blog post on his website
Haven't pooped
How I stopped eating food how I stopped eating food. We're just
Hurrah
We've done it
We've taken one of the most joyful things and ended it
Okay
Quote, I feel like the six million dollar man
My physique has noticed has noticeably improved. My skin is clearer. Okay, my teeth whiter
I might be on board my hair thicker and my dandruff gone
Well, okay
He paints quite a good picture of him before, huh?
Just
Itching skin all over the kitchen while he looks at a computer bitching about how much eating takes up
My resting heart rate is lower and I haven't felt the least bit sickly rare for me this time of year
Okay, so apparently he's usually pretty sickly this time of year. Well, I mean, this is a guy who was worried about scurvy
So I think if we're hitting yeah, if we're hitting the fall the dropsy is not returned
Yeah, well, that'll happen when you just stop eating food. Yep
Uh, he named his food drink soylent. Oh, gosh, I knew it
Quote, this is from the blog quote food is the fossil fuel of human energy
So I love that he named it soylent
Right. The soylent green was a
Correct. So so I think green was a
Soylent green was a
Soylent green was a
Green was a correct. So so I think green is a is a movie
That came out early 70s starring charlton heston in which everybody gets rations of
Wafers nutritional wafers to survive on and it turns out
It's the green ball. Yeah, the green ones are made out of people. Yeah, so yeah, okay
So that's a good homage
Right. Yeah, so that's a
He later is like backed off of what he's like. Well, it came from the book and blah blah blah, but he knew what he was
Naming sure it was okay clear and say the last sentence. She said the food is the fossil fuel of human energy
Well, no, it's not fair. I don't know. I would say let's not call it a fossil fuel
Yeah, well, that's that's the problem with his thing, right? He's it's a negative connotation, but
Human energy, you know
You can come from many different things. It doesn't have to be a dirty horrible, right?
So he it's always a negative connotation with food, right?
It is an enormous market full of waste regulation and a biased allocation with serious
Geopolitical implications and we're deeply dependent on it in some countries people are dying of obesity others starvation
Sure. Okay. Yeah, you agree with that. Well, send your soiling to the starving countries then, but you know what I mean
How is Trump not told this guy to go back to his country?
But that but that's sort of what he's saying is this is a way to to cure all the world hunger
So grandiosity is something that affected the well known Elizabeth Holmes. Okay, Elizabeth Holmes documentary. Oh, yeah
Grandiosity refers to an unrealistic sense of superiority a sustained
She didn't have any of this a sustained view of oneself as better than others
That causes one to view others with disdain or as inferior as well as to a sense of uniqueness
The belief that few others have anything in common with oneself and that one can only be understood by a few or very special people
Grandiosity is cheaply associated with narcissistic personality disorder
But also commonly features an antisocial personality disorder
And the manic or hypomanic episodes a bipolar disorder. Why don't we rename Silicon Valley? Grandias
city, I mean
Anyway, I don't know why I brought that up. But anyway, Rob's post went viral, of course
Silicon Valley
Hey, did eating's gone. It's done. So that's one of my favorite things to do as a human now. You just have paste dude
Try it suck it down. No, but I
Like there's so many different you only need 30 things like like I have this stuff
Just a like an organic blood orange will make me want to cry if it's
Yeah, yeah, you're done with those. You suck your paste pack
Suck your paste pack, dude. Oh, yeah
So charged up
You have three extra hours a day to do whatever I want a honey crisp apple
No, dude, shut the fuck up about your fruit dude. It's done. Suck your silver pouch
Put the straw on it like a Capri Sun you fucking douche like a really eat your paste a really nice
Fall in line pesto pasta in line like a spinach tortellini
Only reason to eat an orange or any fruit is to combat scurvy, which our silver pouches now do
Thanks to our master
Eat your pouch. Mmm
Oh shit, man
Same thing as yesterday and the day before and same thing tomorrow and the same thing forever
Efficiency
Oh, it's so great. I figured out how to be in prison without being in prison. Uh, dude, I'm eating my bars
I mean the prison bars, man
So the post goes viral Silicon Valley loves life hacking, right?
Sure. Yeah coming up way with ways to streamline the things that we have to do in daily life or enjoying. Yep. Yep
By March his post is getting extensive media coverage
There was a vice article titled this man thinks he never has to eat again
In it Rob describes solace potential to change the world
Quote people may giggle when I say I poop a lot less
But this would be a huge deal. What do you expect people to do when that's something you're saying in a press release?
I poop a lot less sir. We find that funny. How are you? My name is robin. I shit less than you
This interview's over. I shit less than you because I'm better
Ah, you know, this would be a huge deal in the developing world where inadequate sanitation is a prevalent source of disease
But still he had not achieved his ultimate
Foodless goal. He was eating one or two conventional meals a week
Interesting quote, but if I had any money, he must have felt so guilty when he was eating. Oh, so angry
I think pounding a sweet potato with tears running down his face like I don't need you. Yeah
Uh quote, but if I had any money or a girlfriend, I would probably eat out more often
I'm quite happy with my bachelor chow. I don't miss the rotary phone and I don't miss food
So so one problem weird compares. Well, so one problem here is is not
That food it's bad. It's that the american system of food
Of agriculture of creating products for people who don't have money is perfect. I'll finish your sentence
It's fucking shit. Yeah
And and so you when you are poor and you have to eat ramen other say you are not eating well
And it isn't enjoyable
Now you can make it enjoyable in those ways to do it, but it's fucking work
Well, the truth is that you they're most of the food is processed most of the food that people eat is processed
And so yeah, there is like less there if you're eating a shit diet. It does not feel good
Caesar's pizza is not little Caesar's pizza. No, I actually remember the first
One of the first times I had little Caesars left over in my fridge and I was like it smells like shrimp
And I had no idea why no rhyme or reason why but I was like, it's a hard pizza to eat the next day
I remember because I'm old but I remember when pizza went from
Having all real ingredients to being this artificial weirdness and it's a very a very clear transition
And it was very quick if you look at the look at the ingredients on Pizza Hut or Domino's what the what their pizzas are
But you're like, I don't recognize a term in here. It's like diesel methanol. You're like, uh, that's not a good first ingredient
is it
Obviously the name so that was associated with southern green the dystopian 1970 through me
In 1973 a movie that we spoke about, uh, rob was the rob said he was not having a quote
Actually, uh, in the original book soylent is made of soy and lentil
The movie changed many aspects of the book though. It is still one of my favorite movies. My soylent is human free
Again, I mean again, again, these these brags are like they're not great brag
I've never killed anyone yet
I mean he named it after so on them for a fucking reason. He knew what he was doing
Well, he wasn't naming after the fuck even then isn't that isn't that is that movie not extremely dark and terrible
Before its people it is extremely dark the world these paintings the world is the world. It's it isn't it isn't over a populated world
it is we have we have
The the people on earth have have now
Killed the oceans. There is no more fish. There are no more plankton wrote this
What kind of weirdo?
And uh, you know, I'm sure and there's rich people living well. They get to get steak and stuff like like, you know
Like it reminds me of something reminds me of something reminds me of something so specifically
That movie called where we're headed. We're living. Yeah, the people are people are is like overpopulation is a conservative talking point
It's also a real because yes. Oh, I got some of that certain people are
actually
Using up all the resources
And it does make places
Seemed overpopulated. It's not it's that's not to say that
Yeah, it's not to say that like you need to kill people
But it is like we are talking about making a sharp u-turn on the titanic that it's like
There's a big problem with our population. Yeah, because not not saying yes
Oh, you you oh, absolutely. You could divvy up all resources in a perfect world. Let me know when that perfect world exists
until it does
This is the this is the reality you're living with
Whatever. Anyway, I hate people. It's okay. Did you get some of that this week? Someone sent me a tweet
That I was using conservative talking points. That's what I'm actually using
Go read the bookish mile and then tell me it's a fucking conservative talking point
You're talking right to me, right? Oh, yeah. Thank you
Majority of the media coverage was skeptical
business insiders science editor wrote
His self-experiment is ludicrous and a most likely dangerously unhealthy. Yeah
A nutritionist said quote. Well, you all that that's yes. Sorry. Go ahead nutritionist said quote
Generally, I probably wouldn't respond to any of this rubbish. However. I see red flag for a potential eating disorder
He has no idea what he's talking about when it comes to protein digestion
Yeah, it is there. Well, first of all
Everyone's body chemistry is different and even a nutritionist would tell you there's certain things certain people should have certain people
There's certain things other people shouldn't have based on your blood type and shit like that
But even beyond that like he did all this like he's not he's not he doesn't know necessarily
No, he read some fucking books. He read books and then he put stuff in a blender and he's like figure it out
People get degrees in this shit
Yeah, another nutritional expert now you make one of these out of people. I'm listening. Yeah, man. I'm talking
Another nutritional expert told the washington post quote
He basically made a medical food if he wanted to switch to a liquid diet. Those are already available
Well, there but mine comes in a pouch
The expert was very concerned that rob had no formal background in health or nutrition
Is this just going to turn out to be like blended little caesars? Thank you god. Yeah, okay
He also said that while you could technically live a healthy life solely drinking medical food
Quote, I don't know why you'd want to right
right main point
Main point like the french
The french imagine sitting there
Like they're there. Sorry. What do you think it's a patch?
We uh, what did you giving us this is a food that's not a pate?
What's what's the better life?
Uh, we're doing what the french do and having like a three hour meal where you're you're
It's community and it's hanging out and it's talking and it's enjoying or
Creating a food that lets you keep tapping when you're in a computer. Yeah
Yeah, I think we all know it what's better is for people to locally source food instead of yes
I added mass because food is a nightmare uh that takes you away from work
Who doesn't want to live in a pod like the matrix?
Right fair fair rob realized this was something that could become a company
As did his roommates their software ideas were then out the window
They were in the non-food survival business rob calls farms quote very inefficient factories
But it's just it that's such an arbitrary term for farms because some farms are very small
Very well done farms and other farms are giant factory farms. It's also like that
I mean he is fighting
I mean fully fighting nature you 100% this is a total battle against nature
he uh
He does not believe what you uh what you do obviously
Gareth specifically. Yeah
He thinks farming should be more industrialized
Well, isn't that interesting?
Quote it's the labor that really gets me it's traditionally done by the underclass there's so much walking
And manual labor surely it should be automated. Well, this is the thing. I don't fucking get this
I really don't I don't get how
How you can make that
you know
The second that amazon cracks
Full on automation full ai
It's going to be really fucking bad and crazy and it's really going to and the second the trucks are fully
Uh drivable without people. Yeah, what is the plan?
I mean there is none and so the plan is just to continue to scapegoat
marginalized people
In this country saying that they're the ones who are doing all this stuff when meanwhile
It's on your fits in your second backyard
Yeah, and and and you know if you if you automate everything like he wants here like if you automate at all
Agriculture then what you're saying is what do you do with those people?
Well, what is the plan and that well, then you have a guy like andre yang running for president
Who's like yeah, you give him all a thousand bucks each well
That's a fucking pittance. It doesn't do shit right a thousand dollars a month the fuck off
Well, also, but the amount of people the amount of people that you are going to
The amount of people already that are like what the fuck is going on
But it's like the foot is on the gas pedal to get to full
AI to to automation so that people don't have jobs. I mean
Like the
All right, take it easy. We're gonna keep going with the story
Is there whiskey in the studios that I know it's 10 a.m. Rob?
Persevered and kept on his soylent diet for a second month
I can't believe it's only been a month. I know on march 18th. He posted on his website about
Month number two on soylent. He said that is great skin fading nails dropping off
He said eating solid food was quote a fun leisure activity
But come monday. I usually have a strong craving for a tall glass of soylent
Uh, he said he was touched by all the concern about his health
But that no one seemed to worry about him when he lived on burritos and ramen
Okay, well that is a true fucking point and that is what got us here is this the shitty food system
Right. He's not seeing a difference and in some way he is right about that. Yeah
Uh, and he ended with the big news quote scars that I've had for years are barely visible now
Well, well, well, well, hello, mr. Horse shit. Well, well, well, that's because you can't see as well
You can also patch your walls with it
And if you pound it together it turns into a softball
People who haven't seen me in months say look younger. Am I going to get less scurry? Am I going to live longer?
I'm certainly living better and it's all thanks to chemistry
Another month of eating soylent past
Um, following followed by another better get scurvy
Followed by another post about his new lifestyle
He'd previously promised that if he was still healthy after three months that he would launch a kickstarter campaign
Oh, finally
And he was healthy or as he put it quote zero deficiency symptoms
Normal normal talk for us. Say like a human. No normal health talk. How are you zero deficiencies, david?
And you you're a bode well
I have no negatives. Oh me either no negatives
As far as the kickstarter quote that time has come on may 22nd
Son's kickstarter went live and hit the $100,000 goal in two hours
We are the worst
A one-month supply of soylent 1500 calories a day of powder and 500 calories of fish oil
To be blended with water before drinking was 230 dollars or seven dollars and 56 cents a day
Yeah, okay or seven dollars and 56 cents a day
Now that's all right. That's where I get a little bit confused because
So these are guys who
Who don't know how to make food because I can make I can make a meal
Or I think I can make meals for under seven dollars a day. I think with pasta and other things per day
It's seven dollars seven dollars 56 cents and that's like a for the day. Yeah, that's like a huge
But you could like if you needed to yeah
No, if it truly if you pasta's grains like there are beans there are things that are out there that are cheap
There are vegetables that you can find that are cheap like you can do this. Yes
Um, but I don't think these guys have any idea how to cook
That's that's probably where a lot of it's coming from. No idea how to cook. I don't think they've ever fucking cooked a meal
Like they get they get frozen pizzas. They get frozen foods
That's their idea and then they're like, well, I feel like 20 because 20 bucks a day
You're like shit for me on the pizza. It's too expensive
Rob's goal was to get it down to five dollars a day
Gawker wrote about trying soylent staffers said it tasted quote
like someone rung out a dish towel into a glass Jesus Christ and
hot and old like cheese
Hot and old like cheese that might be the thing you put on the packet honestly
That's the closest that's come to like sounding like okay. Maybe hot and I mean, that's what cheese is if it's not pizza
It's hot and old
Although one Gawker staffer did like it quote. It was great and I love it. I do not want to eat anymore. What?
He said without blinking for five minutes. Yeah, right most excitedly Gawker and other media sources agreed that soylent and physically resembled semen
Oh yum
How much did you pay for your bag of cum for the week?
Is that where this goes he realizes that eating cum is easier. Well, he looks a little like a young steve jobs. Oh god
It's cum colored. It doesn't look like semen. Jesus Christ
I mean and your look it's it's that's one of those things too. Once you hear you're like, well, I wish I'd heard that
Wish nobody had ever said that because I was able to do it before and now it's just like drinking a blender of cum
I remember it's thick
Which one
What what winked? I didn't wink. Uh, go ahead. Keep reading. Um
So none of this slows down the Kickstarter after 30 days. They ended up raising over
$750,000 of people who don't want to eat. It is so disturbing the lifestyle that we've created in America
That summer rob and his newly formed company rose a lab started preparing to make shipments early the next year
Fortunately fortunately the FDA classified soil and as a supplement not a food
Okay, well, this undermines the premise of soil and it is now subject to less stringent regulations
Okay
Rosa labs is able to mix without meddling from officials in its warehouse space in oakland. FDA has been really good for a long time
I had some good shit
In october rosa labs landed at 1.5 million in venture capital funding. Okay
Hey
Congrats
We're gonna make a bunch of cum
Uh, that's him
Rob move a silent headquarters. They're all the scars. They're gone. All right. No
Rob moved to so in headquarters from uh head quarters
Uh, rob moves so the headquarters from the bay area to house and studio city in los angeles
Rosa labs set sent a beta version of soylent to testers and journalists
A journalist from the new yorker went to soylent headquarters carrying a cold pressed juice
When rob saw it he said quote
It's kind of archaic
Look at the design. It's pretty bad for you. Look at the design. I can't no what?
Look at the design of that of that cup of juice you have the design
Yeah, it's of your juice. I mean, I don't know. It looks real earthy
Pretty green isn't it? It looks rustic and oh did it just come in that cup doesn't come in a pouch
Does it even look like cum? I'm just saying it's archaic. That's all it's just like it doesn't even look or taste like cum
A month later vice publisher video you got a lot of scars
Yes, a month later vice published a video chronicling reporter brian merchants surviving solely on soylent for a month. Wow
Merchant lost 10 pounds of fat and his main negative health effect was vitamin d deficiency
But that's not what made the headlines
The first half of merchants video was a tour of soylent facilities
They need to stop letting people into the facilities if they want to get away with never let somebody to your facilities
The space in oathland was a dusty empty warehouse
The cameras caught a rat scurrying around the food supply box. That's part of it
Rat and all of them stop it. Come on. It's soylent
Scurrying around the food supply boxes merchant quote
We were not poking around. We were not trying to do gotcha journalism
We had just set up the cameras to run the interview the camera crew didn't even know they had recorded the rat until they were looking at footage later
And one of them made soylent in their pants
Quote it was right next to the supply
Uh the mixing area was not the best workers were mixing piles and piles of powdery soylent in large bins with just
Plastic sheets separating the mixing rooms from the dusty warehouse. Oh my god
That's like a construction site
I
This was all on merchant's first day of doing the diet. So this is the he he he agrees to do the story
Oh, cool rats rats and then they're just dust. Oh, great me. So filioma
He was concerned but he moved forward because he agreed to do it during his second week merchant was shipped a bag of moldy
Soylent. Oh god, how do you even tell?
How was it because it had like black mold like it was like mold
Yeah, but I mean surely surely you'd be like most shit. I mean it's supposed to look weird
It's like a white powder and there's a oh, it's just powder. Yeah, all right. You get the powder
But still potentially someone would be like ooh berries
Just like throw it in a blender. Well at that point I want to eat. I might want to eat mold after
Yeah, right. So here's uh, finally a change up
Um
So he he'd agreed to do this diet for a month. So he scooped out the mold and drank what was left
What's the fuck? No
Or maybe it is uh
Maybe they are sending him a drink, but I I think it's I think at this point
It's a powder rob respond on his website that the mold was quote due to inadequate packaging that we were testing
The rats should have eaten it
In my defense the rats are there to eat that stuff. We've got a system
Um
He said rose rose the labs was no longer using that production facility and we fired the rat
We fired the rat right away. Oh, no
The text hired him the text was accompanied by an image of remi the rat chef from ratatouille
Wow
So, yeah, who's in charge of anything? I mean who this is you know
This is the elizabeth holmes of it all. This is very homesy
Um
It is astounding
Lean into it. I mean lean in it. That is
Fucking crazy. Yeah
It's also
It's so disassociated from reality. Well
I mean, how he's how you how old is he? He's he's young. He's got no idea. He's got no idea what the fuck he's doing
But there's something else happening here because even someone who's young knows that that's not
But he's trying to joke his way out of it. Obviously. I mean trying to it's not even a joke. It's a it's a fuck you
It's a who gives a shit, right?
It's a hundred percent who gives a shit
Soylent had now moved to a more official factory location in modesta
Merchant said the mold was quote illustrative of
That they're thinking of the experiment first and foremost and the sanitary conditions second
in a uh
Reddit AMA
And read it man
three days later rob revealed he had a
Neodymium magnet implanted in one of his fingers, which he said allowed him to sense magnets and electromagnet
electromagnetic fields, okay
Everybody run
Everybody run
What are you saying? He's got a wizard tip
What the fuck is he talking about? I tried to look it up, but it just gets so nonsensical when you try to look at that kind of stuff
You're writing that
You're not just saying that you're like, I have a magnetic tip that it's am I able to sense other magnets because of it?
Like anyway next question. I really tried to figure it out, but it was I just went down worm wall like I can't say again
What he revealed?
He has a
Dynium magnet implanted in one of his fingers, which allows him to sense magnets and electromagnet magnetic fields now. I get it
Now makes sense first time I was like, what is he saying now? It's obvious
He's got magnet fingers and he can find other magnets with that and it helps make his smush meal
He also said he did not know of any person having a negative reaction to soylent
And the biggest risk of soylent was that it quote could potentially be used to facilitate a poor
work life balance well
Which what you that's the whole point
Is it you know, you know your favorite movie?
Yeah
Rob couldn't discuss it, uh, but he said he had heard from nasa's astronaut office
I don't want to talk about it, but I got magnet hands and nasa's calling
Okay, who thinks they're at the top you're wrong. Okay
I got a rat working for me. We make powder at the end of 2013
The cost for a month supply of soylent had gone from 230 dollars to 255 dollars
They had almost 2 million in pre-orders
By april 2014 the message board on the soylent's website had over 1400 do-it-yourself user submitted recipe ideas
Included they'll had names like scrawny white boy mix canadian people chow and standing desk diet
Jesus christ standing desk diet is the saddest one for sure
It's uh
Tired of working so hard. Do you have to sit all the time? Well, now you need to get to stand tired of wasting time eating
Well, now you just suck powder
in april
30 000 units of soylent powder and oil mix were shipped
The reviews poured in how many were to the coast
I mean
All of it
Reviews poured in the atlantic yeasty and chemically like a vanilla milkshake that traveled through a wormhole and came out wrong
Okay, thank you for the ending the new york times a punishingly boring
Joyless product from the plain white packaging to the purposefully bland
Barely sweet flavor to the motel carpet beige hue of the drink itself
Everything about soylent screams function not fun
Fair there were a few positive reviews business insider soylent is tasty even dessert like properly mixed soylent has a taste resembling that of a vanilla milkshake
Most described it as a dough like a taste. Mm-hmm. And one guy said it's come
Oh wait, I mixed those up. Oh, whoops wrong jar wrong jar. By the way, I shouldn't be living alone
It's like a new stand-up the other makes you come in your soylent
Who's him? Hello? Yeah
In May the new yorker
Writer who went to see him with the shirt. She published her lengthy profile of rob
She said quote
He can seem like a young missionary. He has sharp features a gentle voice and an upright stiff gait
Though he is a millennial he has a slightly ageless quality topics such as pop culture and gossip don't come up much with him
And he seems unmoved by consumer culture in any form. Yeah, but that makes sense
Like so this is a guy who's just associated. Yes. He's disassociated from our society in a way
Rob said he should just said he was covered in scars
So many scars so many scars face and hands rob said he was a fallen
Libertarian who believed that quote things are worthless cool follow him
Uh, so i'm a total nihilist, uh, and i'm making uh food that no one eats
So you are attempting to make the movie soylent. Yeah
Yeah, it's my game plan. Okay
To quote optimize the dressing process. He didn't wash his clothes
He put shirts in the freezer to get rid of odor. Is this kramer?
And after a few weeks he threw them out
I'm gonna need you to walk me through his process one more time
so
He he doesn't wash clothes
Right off the bat because he's trying to optimize the dressing process. Uh, what does that even mean?
You're optimizing the dressing process. What does that mean? What is the flaw we have in the dressing process now?
You wash and you fold sure and now that's gone now you put your shirts in the freezer
Well, you don't need your fridge anymore
And when you're done with them you throw them away and when you're done new shirt out of the new shirt box
Well, yeah amount of questions he's apparently unaware that this totally undermines his labor farm states. Yeah, I mean honestly
Like the amount that yeah the amount that a shirt goes into making a shirt. Jesus christ
Rob's goal was to design a soylent producing super organism
A single strain of alga that pumps out soylent all day quote then we won't need factories
His vision is that he has an uh some algae just
pumping out soylent
And is this
It's not animating this the the world he's thinking of isn't the matrix at all, right?
Okay, so he doesn't just picture a big sort of gelatinous plasma
Uh, some people vision a world in which they're they're nero breaking out of the pods and destroying
The system that the machines have set up while robb's
Fantasy is to live in the pod
Hello algae
We need some more soylent pumped out today
I don't like algae
So, uh
Soylent headquarters assembled the slightly dated home of a drug kingpin on miami vice
It had shiny black floors
White sectional couches huge windows and a backyard pool and rob was now becoming used to having a nerd celebrity status
Right with the new yorker writer. He went to a caltech dorm and was recognized by adoring students
So caltech, so it's a lot of engineering kids
Uh, one dorm resident told the new yorker reporter
It would be hard for a non-soylent drinker to live there as quote people would just be talking about their recipes
No, no, I know we just be talking about their recipes and shit
What is he a is he a chewer you guys a bunch of chewers?
Oh man, get out of here. This is not the chewing section. What are you a cow?
Go to north dorm if you want to choose south dorms for second it in
Other students chimed in quote the first week can be pretty bad because you fart pretty bad
Another quote there was like a week when I stopped going to class
Rob knew that experience telling them quote. I cleared out a jazz theater once
Is that a scat joke
It means that they're doing something they're a body that causes the most noxious farts on
I just
Like that's a sign that things aren't great. Well
This was all being done for liquid food something that had been around for decades
50 years ago hospitals ground up food and put it into feeding tubes
Then came products like insure food replacements became more scientific
Tang was made famous because astronauts use it
Liquid meals took off that especially with dieters and the eating disordered slim fast
Metricle
Metricle, I don't know what it is. I've never heard of it and more
Told people that you get by on shakes quote a shake for breakfast a shake for lunch and that a sensible dinner
Yeah, you remember that? Yeah, Tommy LaSorta
So let's life hack was like someone discovering putting an engine on the frame with four wheels could transport humans
right, right
The chief of clinical nutrition at Beth Israel quote any good nutritionist could put these ingredients in the proper amounts and make such a
Formula the big difference between drinks like insure and muscle milk was marketing
Soil was aimed at workers craving efficiency not guys hitting the jam or old people. That's a terrible
Target, it is the worst. I mean besides the eating disordered
I can't think of a worse thing than than coming up with a food source that allows you to not experience life
Yeah, I mean really it is. It's like are you sick of like having to take breaks?
No, I'm fucking not what I can't believe we can't get uh Silicon Valley to unionize. Yeah
Rob was saying one could survive on soylent alone a former CEO of muscle milk said this was a much riskier approach
And no one had actually done it before
That's not a good idea. Food's a part of it. Food's a part of it guys
We just want to make sure everyone knows that food is still a part of this whole system a solution
A solution uh
To continue the life of the modern american worker who is being destroyed by overwork bad died and a hope that's essentially what it is
In october rob wrote another website
post titled life without water
Oh for god's sake
Rob
Look, uh, yeah, I wish there was a way to get there
So it's like it's like he and his friends have
Have discussed the the sort of
Inevitability of of the lack of resources that's coming particularly particularly water with what yeah, particularly water and
And they're coming up with the worst solutions, right
Rather than redistribution and different governments and everything else. They're they're literally
Yeah
This was about trying to cut his daily water use to four leaders. Wow, okay
This was based on a challenge from a friend
What he brushed his teeth without water. He peed in the sink
But this come on to avoid
The water used for flushing shits. He quote massacred my gut bacteria
He ate a do-it-yourself
Soil and version with no fiber and 500 milligrams of an antibiotic with poor bio availability
This doesn't sound better than water that would stain his gut and kill bacteria
This is crazy
Soil and micro biome consultant advised rob not to do it and said it was a terrible idea
Well to be fair who's going to listen to anyone who works at Soil
But he did it and it worked quote throughout the challenge. I did not defecate
Not from his ass
He did not write how many days he did this no water challenge
He consumed nothing but soil and he averaged two leaders of water used per day. Wow. That's terrible. Good for him
Yeah, that's not this. That's not again. I said he's coming up with the worst solutions to
Soil and rolled along by the end of 2014 the company had made 10 million in sales
In january 2015 soil and raised 20 million from a vc firm
Rob was named to the Forbes 30 under 30
Maybe it's time to get rid of that
When you think that's just isn't that just encouraging this sort of ludicrous shit. Yes
Yes
Yes
Three months later. Soil at 1.4 was released the powder now included fat which meant separate oil was no longer needed
So it used to be shipped for the powder at all. Yeah, okay in august then came soil at 2.0
Which was a premixed liquid sold in 14 ounce 400 calorie plastic bottles for 200 two dollars and 40 cents each
Okay
A full day's 2000 calorie supply would cost $12
Okay, so it's going up
Adds now a quote while not intended to replace every meal so that can replace any meal
Which is saying you can replace every which is saying you don't need it
Also, yeah, but what that's saying. Yeah, it can be you can be all you use. Well, this is the dangerous part
Right. So what does that say to the eating disorder to people? You don't need food
That's why the muscle milk guy says it's super dangerous
Yeah, it was still only sold online on the same day. So I let 2.0 was released Rob wrote an op-ed for
airs tech
Technica titled how I gave up alternating current
We give a what how I gave up alternating current
The ocean quote I am electrically self-reliant my home runs comfortably on a single
100 watt solar panel which costs $150. I have not set foot in a grocery store in years
Nevermore will I bumble through endless confusing aisles like a packed donkey searching for feed while the smell of rotting flesh
Films by not fills my nostrils and fluorescent lights sear my eyeballs and sappy love songs torture my ears
I buy my staple food online like a civilized person. He buys the food online from himself
Feels like that could be shortened. He's he's just well, you know now. He's like I'm just better
Yeah, I'm a better person. This is that grandiosity. Yeah
so he was buying
food
because he was
And also going to restaurants right when he was quote craving company or flavor
Right, okay, but what a great guy to have at a meal
They're a better person to go get a bite with
And this guy who's going to sit here lamenting the process the whole time. It's like, you know, rob
It's really not fun to hang out with you evermore. I mean every every ever since you gave up food
You've been pretty annoying to go out to eat with
In june rob and june rob started working on a new project
He bought land in an unfashionable part of town with no water or electricity hill cups for $21,300
It was near a neighborhood called Montecito Heights in Los Angeles. The land was known to locals as a flat top
Rob put a shipping container on the land that he bought for $1500 and started living in it
It relied on solar power had no kitchen or bathroom
He brought in a porta potty
Okay, so this is where it live in the dream
But also he's doing this thing where he's like
I'm gonna I'm gonna show everybody how to live
Sustainably and then brings in the worst fucking thing which is a porta potty
Which use chemicals and are nightmarish. Well, he drinks the water in it. It's better. No more breakfast
But rob was hoping for quote advances in new toilets that vaporize waste
Someone else got to do that someone else is gonna come up with the poo laser
Well, so you the way I'm visioning this is there
There's a toilet and then right underneath the seat is a like a laser the algae covers it
Like a like a laser film. No, this is an algae. This is an algae and then when you shit it just
She's gone. So there's no water you need in the toilet because it's just being vaporized
Yeah, you just probably need another solar panel to get your laser going and let me and let me let me put this out there
What's greater
Than vaporizing feces and just having a cloud of feces
Yeah, no, you make a really good point. It will create smoke, which is good for the the shipping crate you live in
The windowless jail you've put yourself in he'd know it had windows. Oh, okay
It had windows. Um rob also got no permits for his new eco home
The container was bright red and stuck out like a sore thumb on the top of the hill
People living nearby were furious
On the neighborhood social media website next door rob told his new neighbors. Hey everybody. I'm crazy and I'm here now and I'm not leaving
I live in a crate
I don't eat food. I don't eat food
Who has a shit laser that I could borrow does anyone know how to vaporize waste
He told his new neighbors. It was an eco home and an experiment in sustainable living
Flat top was a spot of the neighbors had tried to preserve for years beating off developers and hoping to turn into a park
Oh god. Well, it's sort of as a it's a gathering area now
But now there was a bright red shipping container right in the middle rob had a party at which he roasted a pig
Who in his crate?
I think they did it in the ground like a
But who cares it's food. It's a cool guy. It is food. What the fuck is he doing pork fair? It's fair
Well pig roaster cheats. You can have he has a pig roast day once a week
He has a cheat day and a pig roast day once a week after the party a neighbor said flat top was covered in trash and pork
After a short time the container was covered in gang graffiti the windows smashed out and just bags of garbage were inside
I think he's like he's going pretty well
There's an experiment
Just gangs banging on it at night as he tries to sleep like okay
Well, he's I mean he from what I could tell he's gone. It's he's just like back in his apartment. Yeah
Yeah, who knows where he is, but um, it just seems like he's just completely walked away from his great eco experience
experiment
um
Just bags of garbage were inside
Neighbors said people were having kind of like saying robbs inside in a way
Neighbors said people were having like they would go up there and like like almost people would be fucking inside and they'd run away
So it's cool. I mean, I know you had your heart set on a park, but
Now you got that a house nearby got burgled for the first time ever. So it's it's inviting. I mean, it's it's a
It's a place where people who are hard on their luck or
Obviously gang members are now tagging and tagging and tagging. It's a thing, right?
Um, the porta potty was knocked over
At least it was empty
Just the water
Rob was cited for having an abandoned or vacant building open to the public
In july kerb published an article titled soylent ceo could face criminal charges for hilltop la experiment
What is he? What a what a terrible idea?
What a really? I mean like soil, it's like a crazy idea. This one is a terrible idea
Um
so
So he he denies he denies the nice what he denies the accusations
I know I didn't ruin it that neighbors that neighbors said
Um
We put a shipping crate and oh my god. Oh my god. It looks like a double decker that got taken apart
I mean, I mean, so it's it's a shipping container that was turned into a home. There's a door cut out
There's windows, but the windows are all smashed out
And it looks like it looks I mean, yeah, it looks it makes it look like a dump like it's graffitied
Nightmarishly. Yes. Oh, yeah, it's unbelievable. And so that's like this place. These people wanted to be a park
Yeah, well, it's kind of it's a cool. I mean, that's still cool
Yeah, no, it is cool
Rob said quote there was no evidence of illegal activity taking place on the property
He was also not happy about what los angeles was trying to do to him. Be honest quote
In la one may not install a garbage disposal without seeking a permit
I feel like I'm living in the movie brazil
dude, okay, so
So let's just I would just want to clarify something you can install a garbage disposal without a permit. Oh, well, that's interesting
next
next
So he can't put a shipping container wherever in the fuck he wants
Yeah, and and porta potties. Yeah, and that this was america is the same as the movie brazil. Yeah, I thought this was america
Yeah, do you have a twitter? He yeah, I can't wait to follow it. He then
Said he was thinking of buying more land on flat top to protect it from
Destructive development. He defied city orders to remove the container
Now that moves sense to me like a guy who realizes that he's just shot himself in the foot looks like a moron and now he's like
Hey flat top. Good news. I'm your savior. I want to save the land. Yeah, it's just being a or else
It's just another fuck you like it's just like I'm gonna buy more land. Yeah, like he's fucking with them either way
A guardian a guardian reporter visited the site and said the container had a charred mattress shattered windows empty jars of organic
coconut oil
Rob told the guardian quote my home was graffitied and the windows were smashed
And these coconut people came in that's my fault. I did that
I'm just the guy who put the crate up there and left it and put a bed in it
On july 29th the city filed criminal charges put a bunch of oil that could be used as lube potentially if people were to think that way
So they filed criminal charges against him
The city on july 29th for counts of construction and grading without permits zone
Code violations and failing to comply with orders from the building and safety department
If convicted he could be sentenced to two years in jail and pay a four thousand dollar fine
Okay
Just hours before the charges were filed. Rob had the shipping container removed a couple of days later
He issued an apology. So so he gets a play libertarian
I could do whatever the fuck you want and then when the real world comes crashing down on him
I'm sorry
I'm sorry. Look at that. It's cute. It's a cute area quote
I would like to offer my sincerest apologies to my neighbors who I upset as a first time property owner
the container
He didn't own property as a first time property owner. The container was meant to be an experiment in sustainable housing
In the future, I would ensure that I do my due diligence with regard to all city and neighborhood regulations flat
Top hill is a jam of los angeles and I intend to
Make only positive contributions to the neighborhood and community going forward. So he's just trying to get out
They would like you to leave
They don't want your help. They're good. He's just trying to get out from under the
The charges he's facing
Despite because he denied he denied doing he wouldn't do anything. He wouldn't right. Yeah
He was selling all the fuck off and then charges a good file. He's like, I'm sorry. I'm trying to help
Despite the running with the city Rob is still doing well
He said in late july that his company was valued at more than 100 million dollars. Wow
And he drew a modest salary a coffee flavored version of soy that was introduced named coffeeist after a dangerously habit forming drink
From a 1952 sci-fi novel the space merchants
On theme
Then in september soylent entered the solid food arena. Oh, finally hot dogs now
Now caramel flavored soylent bars offered the same complete nutrition
But in a lighter more portable form factor
Soylent bars were said to provide one eighth of an average adults recommended dietary needs at $2 a bar a full day would cost 16
So now they're making food like they're heading towards food
The next month people began complaining that soylent bars were making them sick
Quote after eating a bar in the middle of the day, I became very nauseous and had awful diarrhea another quote. It's working
That means you're sustaining weight loss
You're in ketosis another quote the worst vomiting episode I have ever experienced
On a message board thread over on their site on the soylent site because they gotta have message boards, of course
Over 20 users reported getting sick from the bars a soylent rep told gizmodo. They were aware of that sentence. You just started
It's time to go it's time to go
Uh, he said that they were aware that a limited number of instances of indigestion or discomfort were happening
But the company was still very confident in the safety of the bars a week later. Soylent were called all
Oh my god
And urged customers to throw out any bars they'd bought burn them burn the bars
Just quick fire the bars and run away from the fire you've lit
You probably shut down your home for two weeks and that you obviously you know
And if you don't know you're barren you're all barren. There'll be no offspring for you
You chose to eat a two dollar meal replacement. Your site will slowly go away over a two year period
Which is a good thing. That means you're sustaining
optimal auditory
Rhythms your skin is gonna slough off
And your hair will be gone. Then you will finally be ready for the matrix goo. This is right
And then we'll put you in the matrix goo and then we're gonna have a soylent response. It's gonna be great
We're doing a Kickstarter. Soylent skin. Soylent skin. It's time
Boilants male soylents. We've got an army of them. They're genitalists bald
Hairless figures who do nothing but want to help and serve you and feed you the soylent
Three weeks later soylent stopped all powder sales. Hey, all right, listen
We have made some changes in that this shouldn't be
We've decided and the
Biggest change we're gonna make is we're done doing anything because uh, it's just crazy bad and not going well
And everybody's farting a lot and you can't live in a crate on flat top pretend to be the mayor
Because you want to
Anyway, I'm 24
More customers that fall on ill from the powder guys stop using this shit. We've taken it back
A week and a half later so on announced that an algae flower was what was sickening
Uh, people eating the bar and powder users. That's right. Wrong flower
The company said it would remove it from future products and sure enough a new powder version with
Who's hanging around at the soylent party now ready for more product?
When I it it goes on sale mid-december
It this coming december. No, it went on sale that december
Um, so the soylent bars never returned just the powder and the drink
Um, there was more trouble in april 2017 as soylent recalled 890 boxes of powder after a milk
Containing product was handled the jason to soylents vegan powder
A third party manufacturer was blamed that month rob deleted all posts from his website and replaced them with a
Ralph Waldo emerson passage about how quote we have no questions to ask which are answerable unanswerable
We have no cool
We have no questions to ask which are unanswerable. Is that the right thing to put on?
I mean for someone who we have endless questions for he just gives no fox. Yeah, he gives no fox
With all this amazing success in may soylent landed another 50 million in vc funding. I'm happy for those guys
Two months later 18 7 11 locations in los angeles were selling bottled soylent
And this was the first time soylent was sold offline. The trial was successful. So I expanded into 7 11 locations along the west coast
But in october canada banned sales of soylent after the canadian
Food inspection agency said it quote did not meet a select few of the requirements for a meal replacement
Once again as we've seen many times
What is allowed in america is not allowed around the world. Yeah
Naturally rob disagreed after all he had no degree in nutrition or understanding of the human body still he released a statement quote
These requirements do not reflect the current understanding of human nutritional needs
He said to the government body full of scientists. Yeah, you take issue of that. This guy lived in a crate and didn't go one
Two months later on december 12 2017 rob published a blog post on soylent's website titled soylent's next chapter
Uh, please can we get to the epilogue?
It began quote if you love something set it free rob was stepping down as the ceo of soylent
Whoa
Who nobody knows why?
rob remains
Herbalife
Rob remained soylent's executive chairman two months later. He said he was still involved and that the brand was close to his heart
Soilent was now being sold at over a thousand seven eleven locations in april
It was introduced to walmart and another change in december 2018 a main rival huel
introduced its first pre-bottled meal replacement
All protein dot com did comparisons and said huel was superior as far as ingredients
But the big problem with huel is they quote absolutely cannot stand the taste of huel
Soilent launched in the uk in september 2018. Jesus christ
This is not the direction. I wanted this to head in
At the beginning of this year rosa labs introduced soylent bridge
It is a 18 180 calorie bottle beverage marketed as quote an in-between meal
It's what you reach for when you're facing a snack trap
Which is that space between meals brimming with empty calories tasteless foods and unfulfill unfulfilling snacks
You know what would be a good thing it would be to invent meals
You know what i reach for uh foods foods carrots foods
It had a bit of a bit of protein and fewer carbs than regular soylent 2000 calories cost
$24 so
Mm-hmm. The price goes out. Yeah, so it was so it's most expensive product per calorie people on the soylent sub subreddit
Said it tasted like a watered-down version of soylent. Hmm interesting, which is exactly what it was probably the most up about a review
Called it a quote half a bottle of soylent for 75 percent of the price
By april 2019 soylent was sold at over 20 000 locations across the country and soylent jumped back into bars with soylent squared
At a dollar each 2000 calories would cost $20 the new york times wrote quote for fans
Soylent squared represents an obvious if modest next step from liquid to solid
To the rest of the world soylent squared is a snack size protein bar. Yeah
They cracked it
Uh July
Uh july 8th 2019 rob tweeted for the first time in almost four years
Whoa, it was a link to a new post on the reactivated
rob reinhardt.com
titled visualizing the large-scale structure of the cosmos
He was announcing a magnet finger again. He's announcing a new personal project
It aims to quote stimulate
Oh simulate the universe from scratch with snapshots of the 100 000 most massive dark matter halos
This should give us a general picture of the cosmos
It can be found at cosmos dot rob reinhardt.com
It is a web page with a black background behind 100 000 unlabeled the other dots that form a rough three-dimensional cube
Users can rotate the cube and zoom in on it a week after rob tweeted the link
It had eight likes and two retweets
One of the three people who had commented asked quote are you now conquering
Astro after conquering the nutrition problem rob has not responded
Sales of soylent in canada have not resumed rob reinhardt will continue to life hack with his amazing grandiose beliefs quote
How many humans in history were even getting broccoli or tomatoes?
He's just saying he's changed things so much that
In history, how many people were getting these things that they say we need like broccoli and tomatoes
I still don't understand what he's saying. He's saying that not everyone in history got broccoli or tomatoes
So you don't see yeah, they survived so you don't need broccoli or tomatoes
Right, okay interesting. Well, what a legacy
Oh, he's just beginning
We haven't seen the last of rob reinhardt
good
I think the I think the biggest the biggest
So for me, this is just like america and we are
And we've talked about this before we are living life
So incorrectly that it is mind-boggling
The worker should be fighting for less work
The labor should be valued to
At a much greater
Rate obviously right now labor is not valued at all in america
so
When the laborers are doing the work of management
Which is to make yourself work endless hours to create whatever
You're literally just fucking yourself. Like there's this mindset of just I have to keep working. I have to keep working
I have to keep working when the goal should be
To work the least amount as possible and live a happy life and get to take care of
your needs well the
It feels like we're at a point where two or like
People are worked so hard that they don't have time to even protest how bullshit everything
Because it's like you have no wiggle room
Most americans can't afford like no every dollar emergency. Yeah, so really. I mean, what are your options, you know?
Well, all right. That's another fun ending
Bye. Bye. I wonder if he listens. Oh god. I can't think about that shit