The Dollop with Dave Anthony and Gareth Reynolds - 418 - Doug Evans and Juicero (live)

Episode Date: February 26, 2020

Comedians Dave Anthony and Gareth Reynolds examine entrepreneur Doug Evans and his company Juicero. Recorded live at the San Jose Improv.SourcesTour DatesRedbubble Merch...

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Starting point is 00:00:53 no no I mean guys I love you miss we've done this Dave you're as shocked as me I didn't hear anything untoward I heard it was fine I didn't hear anything what are you upset about well the name has another syllable sir closer but let's not yeah Gareth tea well that's a shit that's a we've done this we've been through this oh we have yeah you know this more than anything I thought that was just like what you got called in court or like we're covering the mics I want to stop my leg of your buddies no this is off mic like if you're like cover your mic we're playing soccer buddy cover your goddamn microphone we're
Starting point is 00:01:42 doing awesome yeah but you get your get your hand off the goddamn mic what are you doing there's a lot of feedback idiot first time in a theater thank you for coming out San Jose we appreciate it very much we know that yep we had this date and then we had to cancel this date and everybody was mad at us and the theater and and it was the it was their fault no no no I don't want to blame it was Dave mainly yep yep I like to cancel stuff yep yeah like in San Francisco when you had the pooping disease I had to make a I had to make a boom boom yeah 14 hours yeah Dave on a 14 hour boom boom yeah it's really more
Starting point is 00:02:28 of a boom yeah I don't know if you've ever gotten a chance to sleep on a hotel bathroom floor but mm-hmm recommended yeah no they don't show you that on the pictures on the website they're not like and the palatial bathroom floor where you can be in a heap in the fetal position shitting from both ends also we want to shout out to rainbow man he's here tonight if you want to stand up rainbow man take a rightful bow it's the actual so keep in mind there was a time when we came here early and there was there were two people in line and he was one of them so and the lady with them so people walking by who didn't know
Starting point is 00:03:07 there was a show necessarily they were like that guy's out of his fucking tits what's that guy doing Roy Wood Jr. posted a tweet the other day about how bad comic club Mike smell oh yeah yeah so true yeah it's our cross to bear we'll figure it out yeah Roy's a particularly hygienic gentleman so true we'll get them off yeah we don't drink rona so we'll be fine yeah we have a mannequin I'm pro I'm pro you're pronaca I'm pro you're prone of a coronavirus from the corona I think we're calling a cove 19 now is that cough see it's finally cool cove 19 so it's got a name yeah well the best is on Twitter when people like
Starting point is 00:03:54 hashtag and spell it wrong and people like dummy it's co and they're like yeah they erased the hashtag after 24 hours like it's not funny but it's a point the fuck you talking about people misspelled the coronavirus hashtag because Twitter will remove the hashtag after 24 hours so they just reset it so they're removes that the coronavirus hashtag they like I don't know because they're Twitter seems suspicious mm-hmm are we saying Twitter's trying to spread the virus I haven't said anything for 30 minutes Twitter's great yeah how many guys are blocked by me
Starting point is 00:04:38 and they're deserve it yeah deserved it whatever you did son of a bitch I would just like to I know we're going through like a sort of crazy time right now and I just want to say if you vote for Mike Bloomberg go fuck yourself he's a horrific racist and if he wins the nomination the videos that will come out about this fucking guy no one's gonna vote for him you're listening to the dollop this is a bivalve American history podcast hmm where each week I read a story about shellfish to my friend I don't think we need an inch or any more Gareth Reynolds has no idea what the topic is gonna be about 1964 great we
Starting point is 00:05:49 got it year of our Lord Jesus Christ we'll cut that out in post start every podcast with a prayer mm-hmm go ahead dear Jesus gosh aren't you wild how are the hands right back how are the hands little sore little sore not as bad as the feet though because I walk on them and they just don't seem to heal oh I'm dead ah man Doug Evans was born and raised in New York City that's where they got the good soul so yeah he was a very early on he was into art but then he said he became bored drawing on paper with pencils sure yeah I get it it's got a cap and quote went for fame by painting graffiti on subway trains and
Starting point is 00:06:51 hanging out with the likes of Warhol fab five Freddie and herring okay all right yeah yeah so got a real Warriors vibe I mean look who doesn't when they're spray-painting on a train be like I'm like Warhol and oh he said he was like Warhol yeah but that's what he's saying he's saying by doing that he was hanging out with them sorry okay very different I thought he was hanging out with them I was like oh he's hanging out with fab five Freddie yeah let's do this okay so this guy's just he's just putting paint on cars that's right alone yeah you know fab five Freddie's a good friend of mine see you he claimed he couldn't handle
Starting point is 00:07:32 any more high school so he quote slipped out so that's different than the dropout yep that's the slip out yeah at this point I hated him this is when you hated okay wow so after he slipped early by the way yeah yeah I was already done okay good this will be a fun ride and then he joined the army went into the 82nd Airborne quote I went in wanting to be a general and to push my limits to the max let me guess he's in his head he was friends with Goose and Maverick and I don't like Iceman either he's a jerk off okay so he went in there with the ambition of being in charge essentially yeah I want to be general right you know
Starting point is 00:08:24 to the max yeah that's cool that's cool I don't know why you don't like this guy that's a cool thing it's like talking to a can of Pepsi yeah but he didn't he didn't become a general and he left the army he slipped out he slipped out yeah slipped out of the army and he said when he got out the closest profession to doing graffiti on trains was graphic design dude that's like that's like that's how you picture friends when you're selling out you're like and I mean it's awesome it's got the same vibe but I'm calling I'm gonna go graphic design so my office will be the subway car my keyboard will be the paint and Andy Warhol and
Starting point is 00:09:08 Fab Five Freddy will still be as much a part of my posse as ever they're still in yeah and here's my latest word this is McDonald's yeah yeah yeah and instead of fighting people I'm gonna take a 45-minute lunch yeah yeah that's right doing it their way that'll show me so Doug Doug's a go-getter sure he doesn't do numbers one to nine he just does ten you know I mean oh Jesus Christ okay so there's the kind of guy who has like one of those little things for his sunglasses so they don't fall off that's right to the max yeah sort of guys like I'll tell you when I get that jet ski you're like I'm out I can't he wrote in
Starting point is 00:09:58 2016 quote I believe there are no chances in life only choices God's sake I mean are we this is he's just a quote book and the most he's just like a urban outfitters like quote book it really is and the most powerful choice you can make is to commit every part of yourself to what you care about most to go all the way with everything you do like I it's like I this sounds redundant but it's like a lame Tony Robbins yeah yeah yeah to the max to the max what if you took Tony Robbins to the max he's already to the max is he no okay so Doug wants to be a graphic designer but he just doesn't fit with this lifestyle he's
Starting point is 00:10:51 better like you got to live life to the max every day to the fullest besides Monday through Friday 9 to 6 when you are in the office designing graphically yes if I'm Freddie what do you think that's a teddy bear that stuffed I'm like fucking Warhol yeah and there'll be no follow-ups yeah which reminds me select all yes I want to copy that motherfucker like Andy Warhol so he's not gonna sign up for classes right cuz he does everything to the max yeah no that's too slow instead he tracked down ledger legendary designer Paul Rand and just showed up on his doorstep one day cool cool that's to the max that's to
Starting point is 00:11:37 the max I mean he lives what he talks about and somehow it worked what he worked closely with Rand for seven years what without pay okay there's how it is that to the max sure yeah all the way yeah take it to the limit financially take your bank account to the limit stretch it as far as you can take your credit cards to the max fucking hardcore I don't play by the rules unless of course this guy tells me to he's in charge to the max he also joined a graphic design firm wow look out get that on the back of a jacket graphic design firm I'm out of fucks to give what's up to the miggity max so at 30 years old Doug was
Starting point is 00:12:35 quote love and life man drinking boxed wine eating macaroni to the motherfucking maximum craft macaroni and cheese no no no cheese and macaroni motherfucker to the max I bought two boxes of mac and cheese I take the cheese out of one and I double up the fucking cheese oh I'm sorry are these two for one will give me four cuz I am a club member to the max I believe the secret number is my phone number and then 1994 hit the worst year of Doug's life oh no to the men taking it to the men finally his mother died of cancer why'd you do that come on don't be a jerk off to the max my mother's cancer is so bad it's to the mom can I
Starting point is 00:13:43 miss her I miss her his father then died soon after from a heart attack Jesus Christ his brother was then diagnosed with type 2 diabetes atrial fibrillation hypertension and that led to him having two strokes it is to the max I mean it really the bad news is the bad news is to the max is all I'm saying like the doctor was like and I've got bad news about your brother he's like we're really taking this to the max huh doctor what's wrong with him oh yeah heavy that box of Kleenex I'm gonna empty that to the max so Paul was obviously completely freaked out and suddenly confronted by his own mortality mm-hmm quote something really
Starting point is 00:14:37 seemed off yeah everyone you love just died both my parents died in the same hospital and we all ate the same standard American diet okay he jumped into trying to figure out how he could avoid the same deaths as his family members and he began researching health and lifestyle choices and decided to live healthier okay right okay quote what I thought would be complicated turned out to be so simple and obvious for all the debate among nutrition scientists I had one powerful realization fruits and vegetables save lives well well well step into my office asshole in two weeks he went from eating hamburgers and
Starting point is 00:15:27 fries to organic fruits and vegetables nuts and seaweed yeah okay that's smart yeah a bit later a bit later he met Denise Mary in a nightclub she was a vegan and she introduced him to it quote I went cold cucumber and became a raw vegan Jesus to the max went cold cucumber oh just you don't have to give up saying meat it's not part of the diet you can use a turkey I can make anything horrible what do you box scare to me but even more than that Denise introduced him to juice oh boy no okay okay I feel like this and I know people like this who when they do discover or like get into juicing you are like shut up shut
Starting point is 00:16:34 your mouth hey worse than vegan nobody cares what's in your tummy just walk around she killed a kale smoothie today cool what a great I want what 10 seconds my life back just go back from the juice bar oh that's awesome fuck the cucumbers are so good today yeah that's dope that's awesome cucumber beat Kiwi thing oh cool man cool what a combo that's awesome clean hey can I come over later check out your stool well well stool implies it's hard and well haven't you taken this to the max yeah I wear diapers that's awesome man cool you know when you started this story I was like I don't want to hear anymore now I'm
Starting point is 00:17:16 turning the TV off yeah the juice is great that's awesome all right I got to get back to the juice store yeah for sure you mean the bathroom yep yeah quote Denise also introduced me to the power of cold pressed juice and I had an epiphany cold pressed juice not only tastes delicious it is an easy and convenient way to help achieve optimal health and meet the recommended daily fruit and vegetable intake do you know who else had this epiphany who's that the inventor of cold pressed juices also had the epiphany is like then it hit me this is healthy for you they're like no that's why we open this shop that's why
Starting point is 00:17:58 we whoa I think this is good for you and shit no that's our pitch you're in our store do you know where you are you're in our store you're here we believed in this ten years ago dude I just blew everyone's mind whoa well the couple loved juice so much they decided to open a juice store of course in the year love is based on kale in the early 2000s on the lower east side they opened the first cold pressed juice store in New York City organic Avenue okay it was the first cold pressed juice shop in New York but a cold pressed cost thousands and could only make three gallons an hour well hey head first that's where you
Starting point is 00:18:48 jump into this to the man so they bought five what they bought five how much does it cost oh they're thousands okay yeah right but then they needed more so they bought industrial strength juicers which were the size of a telephone booth and could make 15 gallons an hour okay they bought five of those they should just get pay phones it sounds like to the max to the max very much though quote so they're wait they got five of them 15 gallons yeah so they're just happy making fucking 85 okay so they're really making a lot yeah okay a lot of diapers quote the vision for that company was to do everything L O V E live organic vegan
Starting point is 00:19:43 experience honestly I think you just jump the shark when you start using acronyms like like Gary Busey when he started using acronyms everyone's like well he's not coming back that's the end of Gary he's like that's why it's ace it's all connected exponentially you're like Gary stop that's how he remembers words now though yeah love and plant based no additives or preservatives the unpasteurized juice was 10 bucks a bottle okay that's pretty decent I mean it's expensive but yeah but it's a dugs in heaven that Doug fucking loves it quote it was so magical to be able to have that I was drinking several glasses
Starting point is 00:20:28 of juice a day as by primary form of hydration okay water is okay too yeah I mean you have to quit water I mean I think they recommend not doing that I quit water so but it was a bit too expensive for the Lower East Side so they headed uptown and opened more juice stores they opened more stores yes so they're franchising a non-successful business organic avenues franchising okay right yeah but profits are very tough to come by because you opened a few and nobody came to the first one because real estate in New York is expensive in New York and they were dealing with perishable inventory now they were on
Starting point is 00:21:08 the verge of going out of business and then a private equity firm swooped in and bought their majority interest okay the firm immediately ousted Doug and Denise from the company smart okay I don't love I don't love a firm but this is good they're making good calls although organic avenue would go on to fail anyway it was actually about the fact that it's just too expensive right right but now Doug had a very serious problem quote for me I was just wondering how am I gonna get my juice you know Denise was like will you come to bed not now where am I gonna get hydration tomorrow get seriously drink water I
Starting point is 00:21:51 quit water I'm juice only I signed a contract with myself to the max Denise max signing a contract with yourself doesn't make sense it does too I even notarized it I can't break it now I'm legally bound I'll sue myself I'll sue the pants off myself I'm gonna go outside need a bush and then maybe I'll come inside why don't you come why don't you come inside need a bush that's what I'm insinuating I'm gonna go shrub grubbing and then I'll be up back up here for the big finale to the mix I forgot my keys can you unlock the door honey I forgot the keys sorry I get so hyped up who's my juice man who's my
Starting point is 00:22:37 juicer I'm making a little juice down here that's right baby dough what sorry I just stopped talking so he bought every juicer he could find smart this is the way to do it hundred percent but it just wasn't working it wasn't the same as cold-pressed juice oh my god quote it didn't have that magic that I was accustomed to what happened is I knew too much like at that point I knew too much about quality I knew that the best juice was juice made in the moment yeah I mean this guy got juice spoiled so so this is apparently a very serious problem quote I searched everywhere for an at-home juicer that created easy fresh
Starting point is 00:23:27 raw cold-pressed juice but nothing existed in the market it kept me up at night so he really was living that duck come to bed can't remember it what remember the juice we used to have yeah we had a juice store and then yeah I know that's what I'm talking about but it it was the failure yeah I drank a lot of it that's I did huh yeah half of it right yeah I did thank you baby I needed to hear that thank you that wasn't a good thank you so much I want to leave I want you to leave I think you should be alone with your lack of juice to the max don't go I'm gonna go like juice coming out of your butthole
Starting point is 00:24:21 that was an easy one wasn't it darling yeah but now I'm hot okay really turned on I mean I don't know what's going on you're leaving you're turned on I'm telling you to leave I want you to stay there's no consistency in this argument for me shit on me okay this is this is I've been a naughty girl okay no no no okay this is no what there's like 600 700 people there is no one of you has been shit on doing sex and asked for it statistically you asked for it well first of all let's get a print out of these statistics I don't think I don't know if they've released those numbers just yet true one in 600 and
Starting point is 00:25:11 who are you nah I'm just a guy with a van I put a satellite dish on top doesn't work but I'm the Cleveland steamer doctor huh so one day Doug was sitting in his four green apartment with his health coach oh god I'm gonna time you again Doug from the top boom yeah way to go killing it Doug you broke your record take a five take a five take a five squirt some of juice there you go rinse that out spit bucket spit bucket now drink the spit bucket there you go buddy so they're sitting around discussing juice and she told Doug he had a lot of anxiety and Doug responded quote well I was
Starting point is 00:25:59 so used to going to the organic Avenue kitchen first thing in the morning with my glass and having them make pressed juice and it would go right into my glass and it didn't even matter what flavor they were making I just wanted that freshness cold pressed juice was like his coffee it's like his heroin I mean God like if you introduced him to you like I on it I regret giving you a cold pressed juice it's ruined you it changed me for the better it's all you talk about yeah cuz it's so good have you ever had it I was ten years ago okay but cold press is just gonna be 75 in an old folks home just like and then they had
Starting point is 00:26:37 the best kind of juice to the Christmas tree with no ornaments and that was the best juice I had but then I can't get it no more but and oh and I brought my own glass did I mention that bit no it's time for your pills oh but they make me forget about why I'm here yes that's juice that's how my part no get your hands off me no the male nurse no they've been taking my juice I'm not asleep ya dickhole sorry sorry his health coach said we made some out of charcoal that was a weird fail his health coach said he had the money and now he had the time to do something about it and a light bulb went off what kind of person
Starting point is 00:27:51 has a piece that together for themselves you have money and time I do whoa I'm glad we did this coach shit I've just been so focused on juice yeah I don't think about the bigger picture you want publishers clearinghouse yeah but does he have money yeah from selling his steak in the store so he's just been like pining for juice the whole time and she's like you have money like yeah I don't know why he just didn't buy a cold pressed juice yeah that's yes why not I mean seriously go back go to this old store be like I'll take one for 200 like yeah nobody's using this shit but instead he's like what's outside in the
Starting point is 00:28:30 world it's like I'm a goldfish so light bulb goat goes off Doug said quote I'm gonna do what Steve did oh god don't we don't even need to know anymore Steve job of course that's how you know you got to run out of the room I'm gonna be like the Steve Jobs a broccolini now what that's not how nature no I'm gonna do it Steve did I'm gonna take the mainframe computer and create a personal computer I'm gonna take a mainframe juice press and I'm gonna create a personal juice press they they made blenders a long time ago buddy Doug was going to create a small version of the industrial presses they had at organic
Starting point is 00:29:18 Avenue okay the phone booth size presses he would now turn into a tiny press and it would revolutionize juice now this is just he doesn't have any idea what he's talking about right he's just like he does well I mean he knows what he wants to do but like if I went into Apple in the 80s and I was just like I want this but smaller they'd be like yeah figure it out dickhead like he's like I'll just take a big one but make it more convenient do you have any idea what you're doing that's where you come in I'm the ideas man I blue sky and I'm the moon shooter well he worked with welders and machinists and in his
Starting point is 00:30:00 kitchen in his home in Brooklyn he built prototypes okay finally in 2013 he had one that worked although sometimes it would come apart and pieces of metal would fly across the room I would I guess what I would ask for is a definition of what worked means it's just shooting parts out well I think it squeezed the you know the fruit but then shit would fly off she could kill you sure right okay yeah still he had a model yeah okay he went to Denise and some of the so he's not with Denise anymore there they're apart oh so I went what what about his lifestyle was she not enjoying the constant window
Starting point is 00:30:45 gazing over a pressed juice friends are like don't tell anybody about juice again if you meet a guy don't I will not no way I'm not making that mistake again so what it was the guy that you were dating before this he liked fast food what kind of fast food all the types he hated juice oh my god I love juice did you say juice yeah I said juice yep he hated the last guy I was with hated yeah hated juice yeah no I know for sure I don't know if this is the love connection oh that's great because well that's again I don't want to date the Aryan brotherhood yeah that's cool that's cool yeah well I should get moving and
Starting point is 00:31:33 get a watch looking down at my wrist right now I'm realizing I don't have one I would love to get one any who's will be fucking shave our heads ah not tonight it's not first date stuff for me here's a number that's a digit short you figure it out little Aryan pal all right take care I'm in a cab it's going away so he goes to Denise and some of the original backers of organic Avenue they like the idea of a little cold press uh-huh and they invested in it okay and George took the funds and kept working on his new juicer and then he got his big break quote then I got an introduction to a partner at Kleiner
Starting point is 00:32:27 Perkins Kleiner yeah yes and then I got an introduction to a partner at Kleiner Perkins through a vegan fashion designer who knew someone at the humane society who knew them they just where led us a vegan fashion designer who someone at the humane society you know Kleiner Perkins mm-hmm if it's someone of the biggest venture capital mm-hmm through the humane society mm-hmm model this is where they keep the animals I think this all makes a lot of sense so he meets this partner goes in and tells them about the tiny cold press but smaller and the guy and it shoots shrapnel when it's done that's how you
Starting point is 00:33:11 know it's finished it'll shoot shrapnel into your neck and then you go that's ready and the guy fucking loved it Kleiner Perkins invested five hundred thousand the worst when dickheads get validated you're like now and according to the New York Times set Doug up to quote incubate in Silicon Valley oh this well by the way I mean destiny finally fulfilled like this is the this is the Silicon Valley prophecy yeah this man was destined to get there Doug moved to Brooklyn from California from Brooklyn to California and ended up in temporary housing for a bit in a shopping center mm-hmm sure yeah I live in
Starting point is 00:33:54 the Spencer's gifts it's pretty dope there's a lot of lava lamps there's edible on these take me to your dealer posters cool man well you know if you're want to come by I'm in the hallmark okay yeah no walk by that that's dope that's you have a roommate right yeah yeah yeah yeah that's cool man it's just me and Spencer's so yeah if you guys ever want to come by and now I'm in the cart section some sexy handcuffs on and the birthday card section oh great birthday cards isn't that the whole store birthday cards yeah okay so you're in the whole store I'm in the whole store okay yeah all right cool you could have just awesome well we
Starting point is 00:34:27 have little statues stupid oh cool yeah no I forgot I'll swing by for sure I'll bring some stuff from here I ran out of specifics but some of the stuff I said earlier I can bring by no I can't think of anything either novelty shot glasses uh-huh yeah I'll bring some of those over get cool and then what else that's about all the stuff we got really that's it yeah it's some blood posters it's huge the posters are reballed and they're you know kind of insinuative yeah like you know yeah so yeah yeah there's tons of other stuff we sell there I mean I shouldn't even say sell because I'm just living there because it's an empty shop
Starting point is 00:35:04 but yeah the other stuff we sell there like I said to take me to your dealer poster and blondies there's a nipple butterscotch what yeah that's butterscotch for nips it's called boober scotch yeah we got that it doesn't seem like on brand yeah we got these weird glasses dude these X-free vision glasses PS they don't work but that's just and again I'm not gonna name any more specifics after that that's the last one so I'll see you guys at the homework shop where I have not pressed you on your inventory because I'm not like that yeah I've pretty much let you go with statues and cards and here you are fucking third degree in me man so
Starting point is 00:35:42 we got congratulations cards yeah I don't need I'm it's not a card pissing contest I love you cards yeah well your store might be a little easier to define on the fly have you ever think about that because yours is just a bunch of cards yeah like sympathy like graduation yeah well that's a little easier that's a little easier it's Spencer's gifts it's pretty much a miscellaneous popery store so you know what I mean maybe back off so you have popery yeah we do but it smells like skunk it's a whole gag it's in the gag area okay we have a gag area that's great it's not great but yeah anyway I'm done I was maybe I'm not even
Starting point is 00:36:17 gonna come by anymore I don't like the energy okay yeah I'm gonna shut the gate so Doug then focused on trying to raise more money well yet fundraising meetings Doug would promise a revolutionary juice machine that was capable of squeezing large pieces of fruits and vegetables and turning it into juice yeah a juice machine yeah totally what it is he showed them 3d printed renderings of it but did not have or did not want to reveal his working prototype I think we know which one maybe because sometimes pieces flew off yeah but still the pitch worked investors went for it all together he
Starting point is 00:37:03 raised 16.5 million to make a small cold-pressed juicer oh my god we have a hero I am so sorry I misjudged this guy it's quite a salesman 16.5 to make a tiny cold-pressed juice machine now that's like Lockheed Martin numbers well because all the rich guys in Silicon Valley are obsessed with living forever yes mr. juice can save you is like a fucking bullseye right yes for sure cold-pressed juice is is mild compared to companies like Ambrosia which is a blood transaction company sorry that changed blood transfusion I was like and how are you by the way we will get there without question hey man can you
Starting point is 00:37:55 Western Union me some oh yeah I'm just I need a hit well it's a company that began operating in 2016 it had locations in LA Omaha Houston Tampa it charges quite a list it was charging $8,000 to get a transfusion of a liter of blood from people ages 16 to 25 oh my god for 12,000 you get two liters this was for the purpose of being younger this is oh my god so it's normal it's just rich people injecting the blood of young I mean it was like is it did Alan ball Pitchett I feel so cool oh my god why do I want to go to the mall all of a sudden what's going on with me Jesus how would you say this kid was 17 yeah
Starting point is 00:38:54 it feels great yeah you should drain that whole kid we did no we drained him we drained him I feel like doing like jumping jacks or something yeah you will yeah anyway the kids dead oh yeah to be totally crystal there's more of them yeah oh yeah yeah we got jars full of them in the basement so the company stopped treating patients in February 2019 after the FDA released a statement against blood transfusions like the FDA is like could you not do that thing but yeah and also you know the vampire thing let's not do that you know you're you're in a bad place if the FDA is like no like you are bad you really are yeah
Starting point is 00:39:46 anyway and by the way they didn't say no they were like should you I mean we're asking we'd love it hit a B and they're not the only company there are other companies are getting into blood transfusion cool so but that's the rich guy mindset in Silicon Valley yeah what what can I do to stay younger so of course they jump on the cold press sure so Doug how long until they're putting 17 year olds in the juicer oh yeah taste him oh my god you know what you do is a 13 year old I'm not kind of might get caught in the gears bring me a fresh baby oh yeah now we can do some moon shooting hey ladies that does that your
Starting point is 00:40:37 baby yes you want to sell yes so Doug sets up shop he hires software engineers mechanical engineers food scientists and app developers it was going to be an epic juicer she's an epic juicer bro pretty soon pretty soon Doug realized he was going to need more money to make his dream happen he's 17 million dollars where is it going of all the people he's hiring and the business the rent rent thank for boys please sure the working part of the machine was fine but the software and testing in the facility were all very costly okay Doug quote I was just naive I was like forest gump I had no idea what it took to make
Starting point is 00:41:41 a piece of hardware that could ship to consumers safely okay I mean I'm still caught up on someone been like forest gump is just naive he's a dreamer now he okay wasn't he my hero for us come did it all and there was footage to back it up yeah yeah went on forever so he went out to get more funding sure again the idea of making juice at home sounded great to venture capitalist and Doug raised seventy million dollars okay let you listen to me and you listen good Dave if we don't get a juice machine out of this money I'm gonna lose my mind I mean is he just putting the money in the juicer where's it going a sweet money
Starting point is 00:42:39 juice so it turns out Doug's been drinking the money and he came clean last night he feels horrible in his defense he broke down but he drank all the money and and I think we have an idea we got a great idea it's a money juicer and babies well let me let me let me roll him up let me roll him up at the money first all right Doug wants to take the mic to the max go ahead buddy I'm vegan but then there's a fresh meat baby meat doesn't find a loophole into the vegan diet you feed a woman just vegan food okay you can totally eat her baby and still be a vegan wait at which I some of you guys I could tell your jaws
Starting point is 00:43:22 are dropping and some of you guys you're into it so if your jaw drop get out you're not part of the plan if you like the idea of a vegan baby juicer for money and here's the deal baby meat reverses the aging process so so every forever baby you eat you lose like two days off of your age yeah and we're not the math is pretty fudged at this point but it's science yeah because he said it was we've been doing some science studies in the hallmark yeah and we've been drinking babies is what he's saying we haven't really written anything down it's been too we it's a bender I mean it's a full bender we've been wild their skin is so
Starting point is 00:44:00 okay let's let's go back to the poke a straw yeah yeah well no no no no no no nobody's no come on buddy here off script stick to the script we said we do it like Shark Tank remember and so that's why I'm here to pitch you guys the babies draw yeah no no that's not all right pitch is over went bad by the way what yeah there's a bunch of nose now they're gonna give us money all together from 2013 to 2015 Doug secured 120 million in venture capital from companies like Google Thrive capital and Campbell soup to make a juicer famous venture capitalist Campbell soup yeah I mean the Campbell soup guy like wait
Starting point is 00:44:44 where are you from I'm Campbell soup we're also a big player on the scene just make the soup that's right Chef Boyard is on his way over look out but look it's not just a juicer Silicon Valley was going to remake juicing Doug named the company just wait just give me a second to enjoy it go ahead juicero oh shit okay I know this guy yeah oh this guy it was time to revolutionize juice oh not just Doug had very normal aspirations for his juice company from gizmodo quote in its infant stages juicero set its sights on changing the world I mean it's juice I get it but like you're just so spoiled in Western society you're like
Starting point is 00:45:49 this is what this is so important it's like you know the country's give him a goat they're like oh my god he's like this is a 130 million dollar juice machine the idea was to use small local farms and use produce that wasn't pretty enough for grocery stores and use that to create a revolution of consumption obese and undernourished Americans who'd be able to get the fruits and vegetables they were not consuming because they ate too much junk food but they it's already it's accessible already Doug quote vegetables are hard to eat I mean so goddamn spoiled so spoiled but they are have you ever gone
Starting point is 00:46:32 into like a grocery store you see a carrot you're like what the fuck do I do with that excuse me miss these go up my bottom the man with the hose wouldn't answer but it's like the idea I mean it is such it's just so fucking spoiled how will we get our vegetables I don't know steam them eat them before and then I can take the breath of sprouts why don't they just come up with it like a taste bud remover like a scraper why don't you just do that wouldn't that be when you do that for a lot less just shave the taste buds off your tongue I bet you wouldn't cost a hundred and thirty million dollars to come up with a taste
Starting point is 00:47:18 bud scraper you I could get you one out back you keep offering that and I don't want that version of whatever that is you're pitching you showed me and it was a it was a big razor yeah yeah that's not what I'm talking about well it does the job I don't know if it's vetted yeah it is I don't I paid a lot of people are investing quote vegetables are already and juicing was an easy way to get someone to have a serving of fruits and vegetables Juicero the company was sold to the public as a vegan healthy lifestyle culture but duck another execs we're advertising is that but that was that was the PR side on the inside
Starting point is 00:48:00 juicero was far from a healthy culture wow and this was in Silicon Valley weird a former employee quote in reality it was a dictatorship Gizmodo wrote that every employee they spoke to described Doug as quote a micromanaging tyrant and a demeaning bully I get that though from hearing the origin story like this I mean if you get 130 million dollars for this bullshit you're gonna start believing it and you're gonna start thinking you're a genius I mean that is what that happens over and over again yeah another another quote he either bullies you until you submit to what he
Starting point is 00:48:43 wants to do or drink the juice drink the juice drink it yeah sorry take it to the max too much sometimes I can't take it to the medium anymore or he finds someone else who will go along with what it is he wants Doug was all over the business micromanaging he tried to control everything refusing to defer to the expertise of employees he had hired to do jobs because they were experts mm-hmm the company went through three top executives and in under a year a CFO a CO and a VP of operations disagreements specifically with Doug led to a quote legendary volume of firings sure sketch me the president at one
Starting point is 00:49:37 point at one point at one pimp at one pimp at one point flies began appearing in the San Francisco office Doug would not allow anyone to kill the flies but okay I've had this policy before but they don't do anything unless you have a corpse around you don't need flies you don't what need them need them if you unless your corpse but also your theory on like let him be will result in a lot more flies eventually it's the same with moths if you're like look I live amongst them eventually be like okay something's got to give you this is this is absolutely insane what have I done just like lifting things out of your
Starting point is 00:50:23 fridge like none of those are mine those are mine what the hell that's a lot of moths it's also a business where they have perishables around so oh yeah for sure yeah no yeah it's all rinds and shit yeah one employee quote I had to interview companies and ask if they had a catch-and-release program wait what yeah so he was calling up like pest control companies of me and like so he was calling this cannot this I mean this guy would be like this is a prank phone call or again what do we need hey you guys are exterminators right yeah yeah okay great so I do you offer a sort of average version of extermination
Starting point is 00:51:14 what well here's the problem at my work there are a lot of flies oh we can take care of that great and and here's the deal though I am I don't want any spray what I'm looking for is for them to be captured and then I bought a plot of land about about an acre in San Bernardino which I want to sort of make their sanctuary so you tell them no hold on you tell me if you need a guy to step in to help you help you run some of this but the pitch essentially is you come here you guys with your fly traps or whatever sort of traps you have for flies catch them and then if you can we can take them to San Bernardino and you
Starting point is 00:51:49 guys can release them on the plot or I can have a third party do it but essentially the job for you guys and I don't know if you work hourly or whatever is you come over you capture them there's probably about 700 roughly I've they're hard to count believe it or not because the similarities between the flies it's marginal to be able to tell the difference some are bigger and then if you see like a flock of four or five you go okay well that's four but I'm estimating about 700 so so if you could come over here with your little trap traps and then you trap them and then I don't know it's probably about a you
Starting point is 00:52:20 know few hours ten hours something like that I don't know I haven't even wazed it yet by the way my friend invented ways don't know if you know about that ways is unbelievable anyway so what would that cost I'm thinking about 70 bucks this is Frank this is Doug this is Doug fucking who put you out of this you know sir a lot of people we we kill everything like my like my job is to come in and just kill sir I'm a member of Pete what Pete what is people for the ethical treatment of flies you know how pigs your organization we're about 700 flies deep I don't know how many times I got to go over this I'm not rain man with
Starting point is 00:53:18 the toothpicks there's a bunch of flies come trap them I got a plot of land it's an acre release them yeah I'm done with your bullshit goodbye hello hang up the phone so I can call another guy I can't I'm taping this now so and then he went through links to help Doug understand that even catcher release is not humane it's actually more stressful on the pass for you to catch them and relocate them by the way also such bullshit he's like look at the heart rate monitor of the fly I don't know I don't shut up let me go through
Starting point is 00:54:00 it a fly in a San Francisco office and then all of a sudden he's in a field in San Ramon he's like yes and by the way you're talking about a lifespan of like two days yeah so that's one of your days in your office half of your life your whole life is in one location for the most part yeah unless you're in one garbage can you're like oh wow can you believe this is all there is to it you ever wonder if there's anything more I don't me either this banana is really big and really good talk about a lifetime worth of food my whole life is gonna be on this but I'm not gonna get very deep
Starting point is 00:54:39 no one knows what the fly resolution was now of course like Apple and Theranos Doug wanted his juicer to be the best of course it had to be yes because it was important yeah so he worked with Eve Bayhar who is like the big fucking design guy right he had a he has a company called fuse project Bayhar is just a guy Forbes called the most influential designer in the world so not really cheap yeah right designed a bunch of Apple stuff right but worth it for a juicer sure yeah because that's a lot of flies everyone agrees a juicer has to look amazing yeah for sure it does yeah the quality doesn't matter as much as
Starting point is 00:55:31 how does it appear yeah Gizmodo quote multiple sources confirmed that a fused project employee was a frequent present in Juicero's office for months and this led Doug to taking the advice of the fused project employee over the engineers he had hired to build the Juicero mm-hmm mm-hmm and this may as well be a spiritual advisor he's brought in yeah and this is all about Bayhar we don't let's say he was involved having his name attached as a big deal sure sure ex-employee quote how about you make a juicer wouldn't that be a good idea ex-employee quote he wanted to have the notoriety they had to accept it or
Starting point is 00:56:10 pretty much be booted out naturally they said to issue this led to issues with making the Juicero the internal design team was working at the same time as the fuse project team was good so you're competing building the right you're essentially competing they were both at the same time making different versions neither knew what the other was doing the Juicero engineers created a machine that was smaller and cheaper than the fuse project version one ex-employee said their version would cost around $250 but Bayhar and Doug wanted a one touch no-mess juicer and it needed to look quote friendly so wait they had it
Starting point is 00:56:49 they had one what they made one that was like $250 and was good to go no but it's not great to go and that's why Bayhar's version turned out bright white with rounded corners what an amazing idea could you imagine seeing something that he'd already made so when the internal designers saw the final Bayhar version they were quote horrified by it you've got all these angles you've got tooling you got to make this plastic and Bayhar wanted aircraft-grade aluminum okay to create the pressure just squeeze the juice out you don't I mean do you really need no plain materials to make I mean I understand the other one
Starting point is 00:57:43 was shooting parts out of it like a malfunctioning robot earlier in a cartoon but still no you really don't need anything that has to do with an aircraft on it and then we think inside will be a propeller from a plane and then a little tiny pilot will live in a window and there will shrink him down and he'll be trapped in each one of them the internal team raised their concerns about how much more expensive this would be to make the final juiceros but they were their concerns were dismissed how much we're talking well we'll see I was going for the upscale juicer market which doesn't exist right
Starting point is 00:58:18 I mean he's essentially been trying to get something on the market and now he's like no but for the market that doesn't exist we want the best version of it for the Oprah's right oh wait and it just wasn't Bayhar Doug got on board he swung big and got names like Oprah Winfrey oh boy she put up a long video on her personal Instagram as cross promotion Gwyneth Paltrow's group Goop wrote an article about it obviously Goop did something on it we need to start holding those people accountable when they do that shit like we need to keep a list because that always falls apart that's the part you never really you're like
Starting point is 00:58:53 oh this guy yeah yeah like it should be like oh go ahead whatever rich roll I don't know he's a runner marathon rich roll yeah okay he did a two-hour podcast with Doug and this all made sense because selling juicero was as much about selling Doug Evans as it was about selling juicero yeah which is where you want your business when you have a guy like Doug at the helm yeah and now as part of the juicero rollout the New York Times did a profile on Doug in March 2016 quote Mr. Evans is a raw food evangelist he said although occasionally I eat steamed vegetables to be dogmatic to not be dogmatic sorry and
Starting point is 00:59:32 the New York Times said he wore shoes made of hemp wow so he'll eat vegetables like a regular yeah sometimes man so relatable what a deity he is so he explained the juicer you know quote this machine itself is a white plastic slab he's not doing a good job he spent that much time on it it's a slab it's a big slab it's stupid veggies go in it and shit comes out I blew it I fucking blew this my speeches in my other jacket roughly the size of a food processor to get some juice you insert a pouch that resembles an IV bag and press a button just so stupid a couple of minutes later a thin
Starting point is 01:00:20 stream of vividly colored liquid squirts into a glass it's just so stupid it's just you've been incubating too long you thought you thought a year too hard on this shit and unlike so many juicers it never needed to be cleaned yeah okay also the juicer would always be connected to Wi-Fi oh that's right yes right it's a Wi-Fi which is such a dumb step oh but not now the juicer's roaming wait the fees on that are gonna be crazy let's take the juicer upstairs what's your Wi-Fi password so I can make a juice sorry ma'am sorry what is your Wi-Fi password I have to make a juice it's a long dumb story but I thought a year and a half
Starting point is 01:01:07 too long on some bullshit it had a smartphone app it's so dumb it had a QR code reader it's just like a gang bang of Silicon Valley thoughts it's just and it had high-tech juice packaging so the way it worked is you'd order a package of fruits and vegetables before you made juice the juicer would read the QR code on the pack of vegetables and fruit and use the web connection to determine how fresh the package was what if it was past its expiration date which was generally seven days the machine would refuse to make the juice that is insane what about vegetables from a market wouldn't that work really
Starting point is 01:02:06 well no no instead you have it like all right I'm gonna put my juicer OPEC in there it's too old no but you guys send it to me can't process no but I bought it from your company sorry too old it's a fucking thing I swear to God the packages cost between five to seven bucks each and would be on a mail order subscription you could only buy them if you owned a juicero this is so dumb hey buddy what are you doing there huh um you buying yeah just some juicero pack got a juicero let me see your tattoo I don't know yeah you don't got one do you give me the fucking juice sorry the fuck is wrong with you I was gonna shoot it
Starting point is 01:02:55 up I love the juice oh and the packs couldn't be shipped long distances because they were perishable yeah it's a perfect plan that's what you know the idea is also perishable yeah the process of repairing the produce to put in the packs was incredibly complicated what carrots and chips was that couldn't you just go buy it juicero would receive truck loot truckloads of produce from local organic farms triple wash it and then chop it into specific shapes based on each fruit or vegetable why while in a 35-degree warehouse a specialized machine would fill each pack it's like the new jack city room of juice
Starting point is 01:03:47 masks on don't touch the peach you have no contact directly with the apple the New York Times question exactly what juicero was since the company what isn't it how about that New York Times what are you huh the company seemed to have plans much bigger than just making juice a partner Google Ventures said quote it's the most complicated business that I've ever funded from Google Google it's software it's consumer electronics it's produce and it's packaging what's your juice Wi-Fi password this was because juicero was planning to change the world through fruits and vegetables the Times quote mr. Evans and his investors
Starting point is 01:04:36 speak of juicero being a platform for a new paradigm of food delivery the core idea of juicero was always the produce but this is all fine because this was special juice Doug quote not all juice is equal how do you measure life force how do you measure chi by the way to the max you measure chi I've actually been working on a machine for five years next door to measure chi I'm a cheerleader it's a thermometer but for chi and it's not an oral one it's penile I think it's a syphilis test it'll also tell you if you have syphilis but then your chi I can also read your chi come on over I'm at the Spencer's gifts and near the mall I
Starting point is 01:05:33 would love to know that that closed down because they only have like four things yeah no they had like eight things first of all dickhead I'm sure if we listen to the tape we just hear for I think you're gonna hear a lot more than four asshole the company announced the price of the juicero one million dollars in March 2016 oh what $700 Jesus what market are you after the Bloomberg I literally is like the same people who see the Lexus car ribbon commercials are like I'll do that it's like point zero zero one percent most people thought the company wasn't saying hmm but even with the price tag of 700 the company was
Starting point is 01:06:25 taking a loss on each of juicero sold because they cost 750 to make so what I'm just trying to crunch some numbers here real quick the company charged businesses 1200 to buy one so if you had a bit they actually read people are like well you know I pay 1200 because I have a business yeah what is your deal what are you doing if there was ever a product where you went and they don't know what you're doing yeah it's from my home swear to God yeah because you're also a business owner I am yeah but I'm just gonna put it in my house take it to work you gotta pay a fee yeah I don't give a shit
Starting point is 01:07:14 well we're gonna swing by your office you're not allowed okay Bell 900 no 650 okay wait fuck no shit yeah okay yeah yeah what's your Wi-Fi I want to have a juice I think the way that they made that work is they wouldn't send the products to a business if you didn't pay the toll but she I mean maybe if you had a home Doug told the media that unlike a Mac or an iPhone a Juicero could be shared quote he's literally the biggest asshole ever I mean I mean the we work guy is probably better this guy is really a miracle the we work guy is he's the best to look at the we work guy I invented a room with pasta salad we
Starting point is 01:08:10 work quote so you can imagine this being a commute in a community center or at a newsstand or in an office yeah no well let's let's start at newsstand I mean I'm pretty sure that makes a lot of sense just the paper Charlie and I'll have a green cucumber kale you know we could use here in our community centers a $700 juicer and name an occasion where it won't work kids birthday parties parks underwater in pools we can't afford sparklets water well that's gonna be an issue you just bought a big juicer for your business business for your business a community center that's a business so that's you admitted it you're on record
Starting point is 01:09:02 I'm wearing a wire dummy give us all your money we need it we need we don't have any goddamn money spend it all on a plain juicer he compared the Juicero to the release of the Tesla Roadster it's gonna change the world man Duggan also said during interviews that the juice press wielded four tons of force what they just know I mean just just crazy talk doesn't make gobbledy good he told the podcast too embarrassed to ask quote there are 400 custom parts in here there's a scanner there's a microprocessor there's a wireless chip a wireless antenna he had done and 396 more it's more than some stores I know
Starting point is 01:09:48 about mall I don't think that's necessarily true at all sounds like it's four under what most stores if them what you're talking about the one I'm thinking you're talking about whereas by far more than four so he had done tons of press so the world knew about Juicero when launch day came in March 2016 of course he did a lot of press bet I got it I got it now stop winking I got it I'm having okay my brain hurts it's not great I can't stop apparently there was not as big market for a $700 subscription juicer as Doug thought how we doing in the Midwest well Doug the numbers aren't fantastic really yeah huh
Starting point is 01:10:34 weird cuz we do ship out of the bubble that's right we know we do Doug but they're still not getting it I really thought I was gonna blow up in Ohio yeah no everyone in Ohio thinks you're a fucking idiot actually yeah right they just don't have the strong enough Wi-Fi passwords a former employee told gizmodo Juicero sold fewer than 100 units on launch day pretty good pretty good numbers considering the investment of what 130 million dollars 120 come on sorry sorry so hundreds million dollars and then they sold 100 yeah less that's pretty good most stories on the juicer noted that the price was insane and it
Starting point is 01:11:17 was only on sale in three states hmm California Nevada and Arizona because of shipping the produce bags which were fresh and locally sourced from organic farms so because of the model you made where your machine will reject any of your old juice packets you've now limited yourself yes to three states two of which I don't think are gonna be interested in Arizona yeah good luck door-to-door just sweating his balls up hey please buy this shit I'll suck your dick if you take a juicero is your husband home with things not going well in October Doug was replaced as CEO by Jeff Dunn a former president at Coca
Starting point is 01:12:13 Gala but also a juicero board member an investor sure so someone who believed in the product yes yeah but Doug was still the chairman of the board in January juicero dropped the price of the machine from 700 to 400 make meaning they take a huge loss on each one and they expanded to 17 states okay still not in New York though no yeah when some investors received their juicero they were surprised to discover that they could just squeeze the juicero bag with their hands yeah which meant there was no point in buying the juicer I remember that part of this which is it's just a big problem I mean imagine the first
Starting point is 01:13:00 guy was like I don't think we need to spend that money full same shit and I don't even a Wi-Fi password yeah crazy two reporters at least I mean how great would it be to have a camera on his face when you're like so some some people in Washington state have realized that you can just squeeze it out really easily yeah so you can't buy it you can't buy bags yeah unless you have a machine no but they bypass the machine part right but you can't you can't get a bag we think we might have to lower the price of the machine no you can't know because you can't we think we might have to start
Starting point is 01:13:53 dropping the machines out of a plane with little parachutes over cities but you pray for the best but you can't know they can you can't buy a bag unless you have a machine no they've been able to so no yeah Doug I know it's hard to hear but you just can't know okay okay well apparently we missed a huge step when we got to the max I'll give you one right now I don't even need the machine there you go drink that that feel better well that's not cool press is it it's hand press that's not the same no it's the exact same it tastes the exact washing machine but
Starting point is 01:14:42 there is also a river would you go beat your clothes on a rock in the river well that I mean that the analogy is not working for anybody drink your juice from my hands there you go two Bloomberg reporters oh yeah yeah learned about the squeezing quote two backers said the final device was bulkier than what was originally pitched and that they were puzzled to find that customers could achieve similar results without it so the Bloomberg reporters did their own test and discovered if they squeeze the bag with their hands they'd get the same amount of juice in less time
Starting point is 01:15:25 than if they use the juicer mm-hmm really hurts the business will you guys promise not to tell anybody what you found out okay bye quote a person in a room you're my only friends all 14,000 of you they form a human that's right take form of Doug flies quote a person close to the company said Chucero is aware the packs can be squeezed by hand but that most people would prefer to use the machine because the process more consistent so they literally just shoved someone out to say something there was no thought yes but we think most people would like to spend near a thousand dollars we're gonna go back there and
Starting point is 01:16:17 come up with a better talking point we'll be right back sorry that you Sarah hadn't told investors or employees that the packs could be hand squeezed but they had all figured it out by the middle of 2016 not all investors were upset no Doug sure talk of vast ventures quote there's no doubt the packs could be squeezed without the machine I'm still a huge fan yeah all right yep yep yep yep it wasn't like it was hard to figure out when Doug went on the two embarrassed to ask podcast one of the hosts had tried the machine and the other hosts asked her about it host one what's your 30 second review of it host two I like it I have
Starting point is 01:16:55 to say I'm surprised I thought it was juice in a bag and you just squeeze it into your glass for some reason I just thought that Doug yeah you wouldn't need a $700 device to do that host one oh right it's the pressure you're paying for yeah you guys be more embarrassed to ask some of this stuff it was so like the bag comes and it's and it's a bag that's got a little spot on the bottom so it looks you know what it looks like this goes oh you squeeze that you ever look like people drink those juices like they're there yeah it's like one of those like little squeezy like I just had a run juice thing yeah yeah yeah so it
Starting point is 01:17:33 looks like you should so yeah the story caused some of the greatest mocking of a Silicon Valley company in history but when but the company is not about to give in new CEO Jeff Dunn wrote a blog on medium.com that ought to do it quote when I saw this week's headlines about hacking and hand-squeezing produce packs I had one overriding thought we know hacking consumer products is nothing new well but how can we better demonstrate the incredible value we know our connected system delivers hacking he went Julian Assange did this to us he went he went on to list batshit reasons why the juicero was better than hand
Starting point is 01:18:16 squeezing like quote the sum of the system the press produce packs and the app working together is what enables a great experience what I mean this is so this is like our government you want to experience that value by hand squeezing produce packs yeah it's about the joy of using the machine it's about the joy of not understanding how much money most people have it's about enjoying being so out of touch that you think people need a jet engine to get juice out of a squeeze bag it's about diluting yourself around a bunch of diluted friends in a diluted town called delusion but he also did offer full
Starting point is 01:18:59 refunds to anybody for 30 days unless you're a business yep but the damage was bad the company tried to save itself by announcing that the second generation juicer would only be $200 and it fired 25% of juicero employees gizmodo then wrote a story about how horrible the CEO Doug was called quote the mad king of juice inside the dysfunction origins of juicero you want me to do it let me do an impression for you real quick it's Denise reading that article oh thank god in it ex-employees even said the produce aspect was bullshit at first the company wanted to use local farms but the scale of the enterprise meant
Starting point is 01:19:50 local farms would never be able to keep up even though Doug had said at times in interviews during the launch that the produce was organic and the company listed wow local small growers on the website that's not what was happening wow next employee quote the majority of produce is sourced from high-volume operations like dole oh my god I mean imagine if you're buying this organic bag of bullshit I want me to find out they're giving you fucking dole good god I mean I would be like I'd find him how are you Doug get in the machine huh get inside the goddamn machine I want the full experience the company listed
Starting point is 01:20:30 them as partners but in reality no one had ever visited dole or had any contacts there you say I would just bought dole produce like anybody else oh boy what are you doing this weekend I'm bullshitting a country at my club saver card by May 2017 around half of the local partners farms were removed from the website there was now just a button that said load more and when you clicked it that's when dole showed up what yeah they're hiding it Gismoto contacted one local grower who said they had only briefies briefly sold to Juicero but it stopped six months before others employees said the
Starting point is 01:21:07 process produce wasn't even coming from farms but produce distributors the website originally claimed Juicero would quote source organic produce within days of harvest but now the site just said it was about ripeness and different it's really ripe the company also made claims Doug believe we're not a we're not exactly what is called true like foods exposed to heat were less healthy so that's coming straight from Doug's bullshit or that cold press truth said had more nutrients one claim was that quote the process of shredding fruits and vegetables with blades can cause heavy casualties to good bacteria and
Starting point is 01:21:51 enzymes and vitamins it's crazy and the truth is that the the roughage is actually also good no if you shred fruit it loses it's all of its fucking goodness it's like a spirit oh no the fruit gods when I cut it when I cut it my god broccoli soul just went out yes I live here now oh no you've awoken him so remember I said about how they were all cutting each piece of vegetable in a different way or yeah well because Doug had them cutting produce in different ways to keep the casualty of not losing good bacteria and enzyme and so he was having them cut like so he completely made it up yeah right he had all these
Starting point is 01:22:36 guys working and they're all cutting spinach in a way that's like careful careful magical careful careful we need to save a lot of it the inside part that you can't see I've never read a book that crazy I've never opened a book the nuts quote for example pineapple gets chopped to half-inch chunks but spinach goes into one sixteenths of an inch chunks so basically we're opening up the cell walls so that we're allowing under force the water molecules to come out mm-hmm mm-hmm mm-hmm mm-hmm sure oh and the juiceros board determined the cost of shipping refrigerated juice packs to customers was unsustainable in
Starting point is 01:23:20 the long term it's just a perfect storm the website also quoted a doctor who had been warned by the FDA three times for making false statements I mean again if they're reffing the game after its launch juicero was losing four million dollars a month that's good though right yeah so after 16 months just juicero announced it was shutting down operations on September 1st 2017 well it was announced on the company's website quote the company writes that it is suspending the sale of both its juice packets and its juice press device the last juice packet delivery will occur next week okay at the time the company
Starting point is 01:24:05 was shutting down Doug was at Burning Man this tracks this tracks he posted several Instagrams don't take the Mali like that you've got to take the Mali under your tongue and then swallow it keep the Mali inside of the pill he posted several Instagrams including one in which he blew fire from the handle bars of a tricked-out bicycle sure so he was at Burning Man in another Instagram Doug warry rainbow tutu as he disappeared into a sandstorm that's Dave if it's a story ends here I'm very happy and nobody ever saw Doug again you've got to cut him right so the bullshit doesn't fall out too hard he traveled
Starting point is 01:24:53 to Burning Man in an RV with his friend of Vatra Amid's who Vice News said was a fire dancer that's right who danced with who first I think the fire was there first some people think I'm the fire I just want to go away I just want you to go away I'm never coming to Burning Man again honestly you guys are freaking me out little fucking thing why don't you have pants on it's my RV you're inside my RV they're my rules I'm gonna blow fire inside of it now inside of what the RV okay I gotta go now the doors are locked okay well this is kind of rapey your words what Vatra had bought 50 gallons
Starting point is 01:25:51 of spring water that he collected himself from Mount Chasta dude I have a buddy who did that I swear if he's listening he's laughing but I have a buddy who's like came back with like a huge thing he's like Mount Chasta water this was Doug's introduction to raw water oh no of course of course of course Doug was now part of the burgeoning raw water movement Roder three weeks after Burning Man he posted on Instagram that he was at a location deep in the Marin County Forest and was quote about to embark on a minimum of a five-day water fast by the way your body's gonna reject after three
Starting point is 01:26:46 days of your water fast Doug then always just doing water yeah right Doug then showed several two-and-a-half gallon jugs of live water which was a company that sold untreated spring water for $15 a jug it's amazing or as little as 11 if you brought 20 jugs at a time mm-hmm each jug had a deposit of $22 Jesus which is thinking of different ways to fuck you with water it just makes sense amazing how well it works well it's gonna work a lot better soon in December 2017 the New York Times printed an article about the growing raw water business quote at Rainbow Grocery a cooperative in this city's mission
Starting point is 01:27:27 district one brand of water is so popular that it's often at a stock but one recent evening there was a glittering rack of it glass orbs containing 2.5 gallons of what is billed as raw water unfiltered untreated unsterilized spring water 36.99 each and 14.99 a refill bottled and marketed by a company called live water the store manager said quote it has vaguely mild sweetness and a nice smooth mouth feel it's got a nice smooth mouth feel nothing that overwhelmed the flavor profile unlike regular water just like boom what isn't this and then there of course were startups
Starting point is 01:28:12 tourmaline spring would deliver untreated water a zero mass water install systems to capture water from the atmosphere and has raised 24 million in VC money but the biggest man in the new water movement was a guy named Doug Evans the New York Times quote the most prominent proponents of raw water is Doug Evans a Silicon Valley entrepreneur after his juicing company Juicero collapsed in September sorry took it to the max he went on a 10 day cleanse drinking nothing but live water Doug quote I haven't tasted tap water in a long time before companies popped up that allowed him to just order water
Starting point is 01:28:57 Doug said he was going on what he called spring hunting trips that's where he went and got spring water from a spring wow it's really complicated shhh there's some right over there two give me two shut the fuck up it'll run give me the arrow I'm gonna go right into the water jump on it when I shoot at it then we're gonna cut its throat gotta be careful otherwise it'll run away okay also can you just take this jug with you and fill it up I gotta shoot the arrow while I'm walking okay put it on my head the jug yeah balance it on my head and I'll shoot the arrow
Starting point is 01:29:40 there you go I'll shoot the arrow into the water okay and then what is it gonna scream we're gonna have to cut it very delicately otherwise the hydrogen will get out so he said he went and got spring water from a spring even though he also later said he was introduced to raw raw water by Vatra so it's a couple of conflicting stories sure Doug said that the the spring he would go to was that was close to San Francisco had recently been sealed off by landslides so now he had to cross private property in the middle of the night carrying his water bottles okay so his business model is stealing water from private property it's
Starting point is 01:30:24 pretty good the claim that spring water is better for you is not supported by experts yeah dr. Hensrand of the Mayo Clinic quote without water treatment there's acute and then chronic risks there's evidence all over the world of this and the reason we don't have those conditions here is because of our very efficient water system the risks include E. coli viruses parasites and carcinogenic compounds yeah as virtue Sarah Doug now believes it was quote killed in the first inning that's how innings work as far as the company being a joke he says people quote they really don't understand what the mission was
Starting point is 01:31:02 and the facts and how any new technology starts off expensive and as you innovate prices come down over time they just got stuck on a narrative this is what's great we now know the facts yeah yeah so sorry Dougie he said the media misunderstood everything about you Sarah everything he told vice he's been traveling meeting new people expanding his consciousness and somehow he is still in Silicon Valley which he loves he claims he's being recruited at many companies for both board and executive positions yep and April 2017 before Juicero folded it sued a Chinese company for copyright infringement okay the
Starting point is 01:31:41 company who created a cold-pressed juicer named juicier the difference is you work cut up your own vegetables and put them into a reusable bag then use eight tons forced to press book that's not an experience and how are they cutting the fruit so a company just came up with a juicer well I know it's the same thing but there's no proprietary fruit and vegetables yeah that's what I mean you can you can just wash the bag so it's exact same thing but you just wash the bag just wash it's actually sounds like a great juicer yeah probably better for the environment yeah stuff oh yeah he's he would always say the bags are
Starting point is 01:32:31 recyclable recycling them used up more oh I everybody says everything's fucking recycled all right take it it's all staying here so today Doug's Instagram and Twitter are all of him just traveling and enjoying nature he recently had a 20 post about watching a tortoise wait so he's just now a rich guy what's his Instagram I don't remember what's his last name Doug Evans yeah boom got him right away yep oh boy oh the he's still juicing the tortoise blood orange juice made on demand did I mention it's delicious and blood red as an antioxidant and a word I've never seen flavonoid it's time to get off Instagram and
Starting point is 01:33:22 flavonoid appears in a post all the tortoise posts are on Twitter oh and he's just here's one of them like slowly like performing conilingus on a persimmon persimilingus this guy oh Dougie Dougie Dougie follow okay yeah wow yeah it's our boy Doug well well well Doug who knew that this story about just the shitty juice machine was so much more involved well there's nothing else you can call a guy who makes a hole that big for himself other than Doug yeah well let's call it that was a lot of fun guys thank you so much for coming out don't forget to squeeze your own bags we appreciate it thank you very much thank
Starting point is 01:34:30 you

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