The Dollop with Dave Anthony and Gareth Reynolds - 418 - Doug Evans and Juicero (live)
Episode Date: February 26, 2020Comedians Dave Anthony and Gareth Reynolds examine entrepreneur Doug Evans and his company Juicero. Recorded live at the San Jose Improv.SourcesTour DatesRedbubble Merch...
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Hello hello hello check one two siblings siblings no no no no no no no no no no
no no I mean guys I love you miss we've done this Dave you're as shocked as me
I didn't hear anything untoward I heard it was fine I didn't hear anything what
are you upset about well the name has another syllable sir closer but let's
not yeah Gareth tea well that's a shit that's a we've done this we've been
through this oh we have yeah you know this more than anything I thought that
was just like what you got called in court or like we're covering the mics I
want to stop my leg of your buddies no this is off mic like if you're like
cover your mic we're playing soccer buddy cover your goddamn microphone we're
doing awesome yeah but you get your get your hand off the goddamn mic what are
you doing there's a lot of feedback idiot first time in a theater thank you
for coming out San Jose we appreciate it very much we know that yep we had this
date and then we had to cancel this date and everybody was mad at us and the
theater and and it was the it was their fault no no no I don't want to blame it
was Dave mainly yep yep I like to cancel stuff yep yeah like in San
Francisco when you had the pooping disease I had to make a I had to make a
boom boom yeah 14 hours yeah Dave on a 14 hour boom boom yeah it's really more
of a boom yeah I don't know if you've ever gotten a chance to sleep on a hotel
bathroom floor but mm-hmm recommended yeah no they don't show you that on the
pictures on the website they're not like and the palatial bathroom floor where
you can be in a heap in the fetal position shitting from both ends also we
want to shout out to rainbow man he's here tonight if you want to stand up
rainbow man take a rightful bow it's the actual so keep in mind there was a
time when we came here early and there was there were two people in line and he
was one of them so and the lady with them so people walking by who didn't know
there was a show necessarily they were like that guy's out of his fucking tits
what's that guy doing Roy Wood Jr. posted a tweet the other day about how bad
comic club Mike smell oh yeah yeah so true yeah it's our cross to bear we'll
figure it out yeah Roy's a particularly hygienic gentleman so true we'll get
them off yeah we don't drink rona so we'll be fine yeah we have a mannequin
I'm pro I'm pro you're pronaca I'm pro you're prone of a coronavirus from the
corona I think we're calling a cove 19 now is that cough see it's finally cool
cove 19 so it's got a name yeah well the best is on Twitter when people like
hashtag and spell it wrong and people like dummy it's co and they're like yeah
they erased the hashtag after 24 hours like it's not funny but it's a point the
fuck you talking about people misspelled the coronavirus hashtag because
Twitter will remove the hashtag after 24 hours so they just reset it so they're
removes that the coronavirus hashtag they like I don't know because they're
Twitter seems suspicious mm-hmm are we saying Twitter's trying to spread the
virus I haven't said anything for 30 minutes
Twitter's great yeah how many guys are blocked by me
and they're deserve it yeah deserved it whatever you did son of a bitch I would
just like to I know we're going through like a sort of crazy time right now and
I just want to say if you vote for Mike Bloomberg go fuck yourself he's a
horrific racist and if he wins the nomination the videos that will come
out about this fucking guy no one's gonna vote for him you're listening to the
dollop this is a bivalve American history podcast hmm where each week I read a
story about shellfish to my friend I don't think we need an inch or any more
Gareth Reynolds has no idea what the topic is gonna be about 1964 great we
got it year of our Lord Jesus Christ we'll cut that out in post start every
podcast with a prayer mm-hmm go ahead dear Jesus gosh aren't you wild how are
the hands right back how are the hands little sore little sore not as bad as
the feet though because I walk on them and they just don't seem to heal oh I'm
dead ah man Doug Evans was born and raised in New York City that's where
they got the good soul so yeah he was a very early on he was into art but then
he said he became bored drawing on paper with pencils sure yeah I get it it's
got a cap and quote went for fame by painting graffiti on subway trains and
hanging out with the likes of Warhol fab five Freddie and herring okay all
right yeah yeah so got a real Warriors vibe I mean look who doesn't when they're
spray-painting on a train be like I'm like Warhol and oh he said he was like
Warhol yeah but that's what he's saying he's saying by doing that he was hanging
out with them sorry okay very different I thought he was hanging out with them I
was like oh he's hanging out with fab five Freddie yeah let's do this okay so
this guy's just he's just putting paint on cars that's right alone yeah you know
fab five Freddie's a good friend of mine see you he claimed he couldn't handle
any more high school so he quote slipped out so that's different than the
dropout yep that's the slip out yeah at this point I hated him this is when you
hated okay wow so after he slipped early by the way yeah yeah I was already done
okay good this will be a fun ride and then he joined the army went into the
82nd Airborne quote I went in wanting to be a general and to push my limits to the
max let me guess he's in his head he was friends with Goose and Maverick and I
don't like Iceman either he's a jerk off okay so he went in there with the
ambition of being in charge essentially yeah I want to be general right you know
to the max yeah that's cool that's cool I don't know why you don't like this guy
that's a cool thing it's like talking to a can of Pepsi yeah but he didn't he
didn't become a general and he left the army he slipped out he slipped out yeah
slipped out of the army and he said when he got out the closest profession to
doing graffiti on trains was graphic design dude that's like that's like that's
how you picture friends when you're selling out you're like and I mean it's
awesome it's got the same vibe but I'm calling I'm gonna go graphic design so my
office will be the subway car my keyboard will be the paint and Andy Warhol and
Fab Five Freddy will still be as much a part of my posse as ever they're still
in yeah and here's my latest word this is McDonald's yeah yeah yeah and instead
of fighting people I'm gonna take a 45-minute lunch yeah yeah that's right
doing it their way that'll show me so Doug Doug's a go-getter sure he doesn't
do numbers one to nine he just does ten you know I mean oh Jesus Christ okay so
there's the kind of guy who has like one of those little things for his
sunglasses so they don't fall off that's right to the max yeah sort of guys like
I'll tell you when I get that jet ski you're like I'm out I can't he wrote in
2016 quote I believe there are no chances in life only choices God's sake I mean
are we this is he's just a quote book and the most he's just like a urban
outfitters like quote book it really is and the most powerful choice you can make
is to commit every part of yourself to what you care about most to go all the
way with everything you do like I it's like I this sounds redundant but it's
like a lame Tony Robbins yeah yeah yeah to the max to the max what if you took
Tony Robbins to the max he's already to the max is he no okay so Doug wants to
be a graphic designer but he just doesn't fit with this lifestyle he's
better like you got to live life to the max every day to the fullest besides
Monday through Friday 9 to 6 when you are in the office designing graphically
yes if I'm Freddie what do you think that's a teddy bear that stuffed I'm
like fucking Warhol yeah and there'll be no follow-ups yeah which reminds me
select all yes I want to copy that motherfucker like Andy Warhol so he's
not gonna sign up for classes right cuz he does everything to the max yeah no
that's too slow instead he tracked down ledger legendary designer Paul Rand and
just showed up on his doorstep one day cool cool that's to the max that's to
the max I mean he lives what he talks about and somehow it worked what he
worked closely with Rand for seven years what without pay okay there's how it is
that to the max sure yeah all the way yeah take it to the limit financially take
your bank account to the limit stretch it as far as you can take your credit
cards to the max fucking hardcore I don't play by the rules unless of course
this guy tells me to he's in charge to the max he also joined a graphic design
firm wow look out get that on the back of a jacket graphic design firm I'm out
of fucks to give what's up to the miggity max so at 30 years old Doug was
quote love and life man drinking boxed wine eating macaroni to the motherfucking
maximum craft macaroni and cheese no no no cheese and macaroni motherfucker to the
max I bought two boxes of mac and cheese I take the cheese out of one and I
double up the fucking cheese oh I'm sorry are these two for one will give me
four cuz I am a club member to the max I believe the secret number is my phone
number and then 1994 hit the worst year of Doug's life oh no to the men taking it
to the men finally his mother died of cancer why'd you do that come on don't
be a jerk off to the max my mother's cancer is so bad it's to the mom can I
miss her I miss her his father then died soon after from a heart attack Jesus
Christ his brother was then diagnosed with type 2 diabetes atrial fibrillation
hypertension and that led to him having two strokes it is to the max I mean it
really the bad news is the bad news is to the max is all I'm saying like the doctor
was like and I've got bad news about your brother he's like we're really taking
this to the max huh doctor what's wrong with him oh yeah heavy that box of
Kleenex I'm gonna empty that to the max so Paul was obviously completely freaked
out and suddenly confronted by his own mortality mm-hmm quote something really
seemed off yeah everyone you love just died both my parents died in the same
hospital and we all ate the same standard American diet okay he jumped into
trying to figure out how he could avoid the same deaths as his family members
and he began researching health and lifestyle choices and decided to live
healthier okay right okay quote what I thought would be complicated turned out
to be so simple and obvious for all the debate among nutrition scientists I had
one powerful realization fruits and vegetables save lives well well well
step into my office asshole in two weeks he went from eating hamburgers and
fries to organic fruits and vegetables nuts and seaweed yeah okay that's smart
yeah a bit later a bit later he met Denise Mary in a nightclub she was a
vegan and she introduced him to it quote I went cold cucumber and became a raw
vegan Jesus to the max went cold cucumber oh just you don't have to give up
saying meat it's not part of the diet you can use a turkey I can make anything
horrible what do you box scare to me but even more than that Denise introduced
him to juice oh boy no okay okay I feel like this and I know people like this
who when they do discover or like get into juicing you are like shut up shut
your mouth hey worse than vegan nobody cares what's in your tummy just walk
around she killed a kale smoothie today cool what a great I want what 10 seconds
my life back just go back from the juice bar oh that's awesome fuck the
cucumbers are so good today yeah that's dope that's awesome cucumber beat Kiwi
thing oh cool man cool what a combo that's awesome clean hey can I come over
later check out your stool well well stool implies it's hard and well haven't
you taken this to the max yeah I wear diapers that's awesome man cool you know
when you started this story I was like I don't want to hear anymore now I'm
turning the TV off yeah the juice is great that's awesome all right I got to
get back to the juice store yeah for sure you mean the bathroom yep yeah
quote Denise also introduced me to the power of cold pressed juice and I had
an epiphany cold pressed juice not only tastes delicious it is an easy and
convenient way to help achieve optimal health and meet the recommended daily
fruit and vegetable intake do you know who else had this epiphany who's that the
inventor of cold pressed juices also had the epiphany is like then it hit me
this is healthy for you they're like no that's why we open this shop that's why
we whoa I think this is good for you and shit no that's our pitch you're in our
store do you know where you are you're in our store you're here we believed in
this ten years ago dude I just blew everyone's mind whoa well the couple
loved juice so much they decided to open a juice store of course in the year
love is based on kale in the early 2000s on the lower east side they opened the
first cold pressed juice store in New York City organic Avenue okay it was the
first cold pressed juice shop in New York but a cold pressed cost thousands
and could only make three gallons an hour well hey head first that's where you
jump into this to the man so they bought five what they bought five how much does
it cost oh they're thousands okay yeah right but then they needed more so they
bought industrial strength juicers which were the size of a telephone booth and
could make 15 gallons an hour okay they bought five of those they should just
get pay phones it sounds like to the max to the max very much though quote so
they're wait they got five of them 15 gallons yeah so they're just happy making
fucking 85 okay so they're really making a lot yeah okay a lot of diapers quote the
vision for that company was to do everything L O V E live organic vegan
experience honestly I think you just jump the shark when you start using
acronyms like like Gary Busey when he started using acronyms everyone's like
well he's not coming back that's the end of Gary he's like that's why it's ace
it's all connected exponentially you're like Gary stop that's how he remembers
words now though yeah love and plant based no additives or preservatives the
unpasteurized juice was 10 bucks a bottle okay that's pretty decent I mean
it's expensive but yeah but it's a dugs in heaven that Doug fucking loves it
quote it was so magical to be able to have that I was drinking several glasses
of juice a day as by primary form of hydration okay water is okay too yeah
I mean you have to quit water I mean I think they recommend not doing that I
quit water so but it was a bit too expensive for the Lower East Side so
they headed uptown and opened more juice stores they opened more stores yes so
they're franchising a non-successful business organic avenues franchising okay
right yeah but profits are very tough to come by because you opened a few and
nobody came to the first one because real estate in New York is expensive in
New York and they were dealing with perishable inventory now they were on
the verge of going out of business and then a private equity firm swooped in
and bought their majority interest okay the firm immediately ousted Doug and
Denise from the company smart okay I don't love I don't love a firm but this
is good they're making good calls although organic avenue would go on to
fail anyway it was actually about the fact that it's just too expensive right
right but now Doug had a very serious problem quote for me I was just wondering
how am I gonna get my juice you know Denise was like will you come to bed not
now where am I gonna get hydration tomorrow get seriously drink water I
quit water I'm juice only I signed a contract with myself to the max Denise
max signing a contract with yourself doesn't make sense it does too I even
notarized it I can't break it now I'm legally bound I'll sue myself I'll sue
the pants off myself I'm gonna go outside need a bush and then maybe I'll
come inside why don't you come why don't you come inside need a bush that's
what I'm insinuating I'm gonna go shrub grubbing and then I'll be up back up
here for the big finale to the mix I forgot my keys can you unlock the door
honey I forgot the keys sorry I get so hyped up who's my juice man who's my
juicer I'm making a little juice down here that's right baby dough what sorry
I just stopped talking so he bought every juicer he could find smart this is the
way to do it hundred percent but it just wasn't working it wasn't the same as
cold-pressed juice oh my god quote it didn't have that magic that I was
accustomed to what happened is I knew too much like at that point I knew too
much about quality I knew that the best juice was juice made in the moment yeah
I mean this guy got juice spoiled so so this is apparently a very serious problem
quote I searched everywhere for an at-home juicer that created easy fresh
raw cold-pressed juice but nothing existed in the market it kept me up at night so
he really was living that duck come to bed can't
remember it what remember the juice we used to have yeah we had a juice store
and then yeah I know that's what I'm talking about but it it was the failure
yeah I drank a lot of it that's I did huh yeah half of it right yeah I did thank
you baby I needed to hear that thank you that wasn't a good thank you so much I
want to leave I want you to leave I think you should be alone with your lack
of juice to the max don't go I'm gonna go like juice coming out of your butthole
that was an easy one wasn't it darling yeah but now I'm hot okay really turned
on I mean I don't know what's going on you're leaving you're turned on I'm
telling you to leave I want you to stay there's no consistency in this argument
for me shit on me okay this is this is I've been a naughty girl okay no no no
okay this is no what there's like 600 700 people there is no one of you has
been shit on doing sex and asked for it statistically you asked for it
well first of all let's get a print out of these statistics I don't think I
don't know if they've released those numbers just yet true one in 600 and
who are you nah I'm just a guy with a van I put a satellite dish on top doesn't
work but I'm the Cleveland steamer doctor
huh so one day Doug was sitting in his four green apartment with his health
coach oh god I'm gonna time you again Doug from the top boom yeah way to go
killing it Doug you broke your record take a five take a five take a five squirt
some of juice there you go rinse that out spit bucket spit bucket now drink
the spit bucket there you go buddy so they're sitting around discussing juice
and she told Doug he had a lot of anxiety and Doug responded quote well I was
so used to going to the organic Avenue kitchen first thing in the morning with
my glass and having them make pressed juice and it would go right into my glass
and it didn't even matter what flavor they were making I just wanted that
freshness cold pressed juice was like his coffee it's like his heroin I mean
God like if you introduced him to you like I on it I regret giving you a cold
pressed juice it's ruined you it changed me for the better it's all you talk
about yeah cuz it's so good have you ever had it I was ten years ago okay but
cold press is just gonna be 75 in an old folks home just like and then they had
the best kind of juice to the Christmas tree with no ornaments and that was the
best juice I had but then I can't get it no more but and oh and I brought my own
glass did I mention that bit no it's time for your pills oh but they make me
forget about why I'm here yes that's juice that's how my part no get your
hands off me no the male nurse no they've been taking my juice I'm not asleep
ya dickhole sorry sorry his health coach said we made some out of charcoal
that was a weird fail his health coach said he had the money and now he had
the time to do something about it and a light bulb went off what kind of person
has a piece that together for themselves you have money and time I do whoa I'm
glad we did this coach shit I've just been so focused on juice yeah I don't
think about the bigger picture you want publishers clearinghouse yeah but does
he have money yeah from selling his steak in the store so he's just been
like pining for juice the whole time and she's like you have money like yeah I
don't know why he just didn't buy a cold pressed juice yeah that's yes why not I
mean seriously go back go to this old store be like I'll take one for 200
like yeah nobody's using this shit but instead he's like what's outside in the
world it's like I'm a goldfish so light bulb goat goes off Doug said quote I'm
gonna do what Steve did oh god don't we don't even need to know anymore Steve
job of course that's how you know you got to run out of the room I'm gonna be
like the Steve Jobs a broccolini now what that's not how nature no I'm gonna do
it Steve did I'm gonna take the mainframe computer and create a personal
computer I'm gonna take a mainframe juice press and I'm gonna create a
personal juice press they they made blenders a long time ago buddy Doug was
going to create a small version of the industrial presses they had at organic
Avenue okay the phone booth size presses he would now turn into a tiny press and
it would revolutionize juice now this is just he doesn't have any idea what
he's talking about right he's just like he does well I mean he knows what he
wants to do but like if I went into Apple in the 80s and I was just like I
want this but smaller they'd be like yeah figure it out dickhead like he's
like I'll just take a big one but make it more convenient do you have any idea
what you're doing that's where you come in I'm the ideas man I blue sky and I'm
the moon shooter well he worked with welders and machinists and in his
kitchen in his home in Brooklyn he built prototypes okay finally in 2013 he had
one that worked although sometimes it would come apart and pieces of metal
would fly across the room I would I guess what I would ask for is a
definition of what worked means it's just shooting parts out well I think it
squeezed the you know the fruit but then shit would fly off she could kill you
sure right okay yeah still he had a model yeah okay he went to Denise and
some of the so he's not with Denise anymore there they're apart oh so I
went what what about his lifestyle was she not enjoying the constant window
gazing over a pressed juice friends are like don't tell anybody about juice again
if you meet a guy don't I will not no way I'm not making that mistake again so
what it was the guy that you were dating before this he liked fast food what
kind of fast food all the types he hated juice oh my god I love juice did you
say juice yeah I said juice yep he hated the last guy I was with hated yeah
hated juice yeah no I know for sure I don't know if this is the love
connection oh that's great because well that's again I don't want to date the
Aryan brotherhood yeah that's cool that's cool yeah well I should get moving and
get a watch looking down at my wrist right now I'm realizing I don't have one
I would love to get one any who's will be fucking shave our heads
ah not tonight it's not first date stuff for me here's a number that's a digit
short you figure it out little Aryan pal all right take care I'm in a cab it's
going away so he goes to Denise and some of the original backers of organic
Avenue they like the idea of a little cold press uh-huh and they invested in
it okay and George took the funds and kept working on his new juicer and then
he got his big break quote then I got an introduction to a partner at Kleiner
Perkins Kleiner yeah yes and then I got an introduction to a partner at Kleiner
Perkins through a vegan fashion designer who knew someone at the humane
society who knew them they just where led us a vegan fashion designer who
someone at the humane society you know Kleiner Perkins mm-hmm if it's someone
of the biggest venture capital mm-hmm through the humane society mm-hmm model
this is where they keep the animals I think this all makes a lot of sense so
he meets this partner goes in and tells them about the tiny cold press but
smaller and the guy and it shoots shrapnel when it's done that's how you
know it's finished it'll shoot shrapnel into your neck and then you go that's
ready and the guy fucking loved it Kleiner Perkins invested five hundred
thousand the worst when dickheads get validated you're like now and according
to the New York Times set Doug up to quote incubate in Silicon Valley oh this
well by the way I mean destiny finally fulfilled like this is the this is the
Silicon Valley prophecy yeah this man was destined to get there Doug moved to
Brooklyn from California from Brooklyn to California and ended up in
temporary housing for a bit in a shopping center mm-hmm sure yeah I live in
the Spencer's gifts it's pretty dope there's a lot of lava lamps there's
edible on these take me to your dealer posters cool man well you know if you're
want to come by I'm in the hallmark okay yeah no walk by that that's dope that's
you have a roommate right yeah yeah yeah yeah that's cool man it's just me and
Spencer's so yeah if you guys ever want to come by and now I'm in the cart section
some sexy handcuffs on and the birthday card section oh great birthday cards isn't
that the whole store birthday cards yeah okay so you're in the whole store I'm
in the whole store okay yeah all right cool you could have just awesome well we
have little statues stupid oh cool yeah no I forgot I'll swing by for sure I'll
bring some stuff from here I ran out of specifics but some of the stuff I said
earlier I can bring by no I can't think of anything either novelty shot glasses
uh-huh yeah I'll bring some of those over get cool and then what else that's
about all the stuff we got really that's it yeah it's some blood posters it's huge
the posters are reballed and they're you know kind of insinuative yeah like you
know yeah so yeah yeah there's tons of other stuff we sell there I mean I
shouldn't even say sell because I'm just living there because it's an empty shop
but yeah the other stuff we sell there like I said to take me to your dealer
poster and blondies there's a nipple butterscotch what yeah that's butterscotch
for nips it's called boober scotch yeah we got that it doesn't seem like on
brand yeah we got these weird glasses dude these X-free vision glasses PS they
don't work but that's just and again I'm not gonna name any more specifics after
that that's the last one so I'll see you guys at the homework shop where I have
not pressed you on your inventory because I'm not like that yeah I've pretty much let
you go with statues and cards and here you are fucking third degree in me man so
we got congratulations cards yeah I don't need I'm it's not a card pissing
contest I love you cards yeah well your store might be a little easier to define
on the fly have you ever think about that because yours is just a bunch of cards
yeah like sympathy like graduation yeah well that's a little easier that's a
little easier it's Spencer's gifts it's pretty much a miscellaneous popery store
so you know what I mean maybe back off so you have popery yeah we do but it
smells like skunk it's a whole gag it's in the gag area okay we have a gag area
that's great it's not great but yeah anyway I'm done I was maybe I'm not even
gonna come by anymore I don't like the energy okay yeah I'm gonna shut the
gate so Doug then focused on trying to raise more money well yet fundraising
meetings Doug would promise a revolutionary juice machine that was
capable of squeezing large pieces of fruits and vegetables and turning it
into juice yeah a juice machine yeah totally what it is he showed them 3d
printed renderings of it but did not have or did not want to reveal his
working prototype I think we know which one maybe because sometimes pieces flew
off yeah but still the pitch worked investors went for it all together he
raised 16.5 million to make a small cold-pressed juicer oh my god we have a
hero I am so sorry I misjudged this guy it's quite a salesman 16.5 to make a
tiny cold-pressed juice machine now that's like Lockheed Martin numbers well
because all the rich guys in Silicon Valley are obsessed with living forever
yes mr. juice can save you is like a fucking bullseye right yes for sure
cold-pressed juice is is mild compared to companies like Ambrosia which is a
blood transaction company sorry that changed blood transfusion I was like
and how are you by the way we will get there without question hey man can you
Western Union me some oh yeah I'm just I need a hit well it's a company that
began operating in 2016 it had locations in LA Omaha Houston Tampa it charges
quite a list it was charging $8,000 to get a transfusion of a liter of blood
from people ages 16 to 25 oh my god for 12,000 you get two liters this was for
the purpose of being younger this is oh my god so it's normal it's just rich
people injecting the blood of young I mean it was like is it did Alan ball
Pitchett I feel so cool oh my god why do I want to go to the mall all of a
sudden what's going on with me Jesus how would you say this kid was 17 yeah
it feels great yeah you should drain that whole kid we did no we drained him
we drained him I feel like doing like jumping jacks or something yeah you
will yeah anyway the kids dead oh yeah to be totally crystal there's more of
them yeah oh yeah yeah we got jars full of them in the basement so the company
stopped treating patients in February 2019 after the FDA released a statement
against blood transfusions like the FDA is like could you not do that thing but
yeah and also you know the vampire thing let's not do that you know you're you're
in a bad place if the FDA is like no like you are bad you really are yeah
anyway and by the way they didn't say no they were like should you I mean we're
asking we'd love it hit a B and they're not the only company there are other
companies are getting into blood transfusion cool so but that's the rich
guy mindset in Silicon Valley yeah what what can I do to stay younger so of
course they jump on the cold press sure so Doug how long until they're putting
17 year olds in the juicer oh yeah taste him oh my god you know what you do is a
13 year old I'm not kind of might get caught in the gears bring me a fresh
baby oh yeah now we can do some moon shooting hey ladies that does that your
baby yes you want to sell yes so Doug sets up shop he hires software engineers
mechanical engineers food scientists and app developers it was going to be an
epic juicer she's an epic juicer bro pretty soon pretty soon Doug realized he was
going to need more money to make his dream happen he's 17 million dollars
where is it going of all the people he's hiring and the business the rent
rent thank for boys please sure the working part of the machine was fine
but the software and testing in the facility were all very costly okay Doug
quote I was just naive I was like forest gump I had no idea what it took to make
a piece of hardware that could ship to consumers safely okay I mean I'm still
caught up on someone been like forest gump is just naive he's a dreamer now
he okay wasn't he my hero for us come did it all and there was footage to back
it up yeah yeah went on forever so he went out to get more funding sure again
the idea of making juice at home sounded great to venture capitalist and Doug
raised seventy million dollars okay let you listen to me and you listen good
Dave if we don't get a juice machine out of this money I'm gonna lose my mind I
mean is he just putting the money in the juicer where's it going a sweet money
juice so it turns out Doug's been drinking the money and he came clean
last night he feels horrible in his defense he broke down but he drank all
the money and and I think we have an idea we got a great idea it's a money
juicer and babies well let me let me let me roll him up let me roll him up at the
money first all right Doug wants to take the mic to the max go ahead buddy I'm
vegan but then there's a fresh meat baby meat doesn't find a loophole into the
vegan diet you feed a woman just vegan food okay you can totally eat her baby
and still be a vegan wait at which I some of you guys I could tell your jaws
are dropping and some of you guys you're into it so if your jaw drop get out
you're not part of the plan if you like the idea of a vegan baby juicer for money
and here's the deal baby meat reverses the aging process so so every forever
baby you eat you lose like two days off of your age yeah and we're not the math
is pretty fudged at this point but it's science yeah because he said it was we've
been doing some science studies in the hallmark yeah and we've been drinking
babies is what he's saying we haven't really written anything down it's been
too we it's a bender I mean it's a full bender we've been wild their skin is so
okay let's let's go back to the poke a straw yeah yeah well no no no no no no
nobody's no come on buddy here off script stick to the script we said we do
it like Shark Tank remember and so that's why I'm here to pitch you guys the
babies draw yeah no no that's not all right pitch is over went bad by the way
what yeah there's a bunch of nose now they're gonna give us money all together
from 2013 to 2015 Doug secured 120 million in venture capital from
companies like Google Thrive capital and Campbell soup to make a juicer famous
venture capitalist Campbell soup yeah I mean the Campbell soup guy like wait
where are you from I'm Campbell soup we're also a big player on the scene just
make the soup that's right Chef Boyard is on his way over look out but look it's
not just a juicer Silicon Valley was going to remake juicing Doug named the
company just wait just give me a second to enjoy it go ahead juicero oh shit
okay I know this guy yeah oh this guy it was time to revolutionize juice oh not
just Doug had very normal aspirations for his juice company from gizmodo quote
in its infant stages juicero set its sights on changing the world I mean it's
juice I get it but like you're just so spoiled in Western society you're like
this is what this is so important it's like you know the country's give him a
goat they're like oh my god he's like this is a 130 million dollar juice
machine the idea was to use small local farms and use produce that wasn't pretty
enough for grocery stores and use that to create a revolution of consumption
obese and undernourished Americans who'd be able to get the fruits and
vegetables they were not consuming because they ate too much junk food but
they it's already it's accessible already Doug quote vegetables are hard to
eat I mean so goddamn spoiled so spoiled but they are have you ever gone
into like a grocery store you see a carrot you're like what the fuck do I do
with that excuse me miss these go up my bottom the man with the hose wouldn't
answer but it's like the idea I mean it is such it's just so fucking spoiled how
will we get our vegetables I don't know steam them eat them before and then I
can take the breath of sprouts why don't they just come up with it like a taste
bud remover like a scraper why don't you just do that wouldn't that be when you
do that for a lot less just shave the taste buds off your tongue I bet you
wouldn't cost a hundred and thirty million dollars to come up with a taste
bud scraper you I could get you one out back you keep offering that and I don't
want that version of whatever that is you're pitching you showed me and it
was a it was a big razor yeah yeah that's not what I'm talking about well it
does the job I don't know if it's vetted yeah it is I don't I paid a lot of
people are investing quote vegetables are already and juicing was an easy way
to get someone to have a serving of fruits and vegetables Juicero the company
was sold to the public as a vegan healthy lifestyle culture but duck another
execs we're advertising is that but that was that was the PR side on the inside
juicero was far from a healthy culture wow and this was in Silicon Valley
weird a former employee quote in reality it was a
dictatorship Gizmodo wrote that every employee they spoke to described Doug as
quote a micromanaging tyrant and a demeaning bully I get that though from
hearing the origin story like this I mean if you get 130 million dollars for
this bullshit you're gonna start believing it and you're gonna start
thinking you're a genius I mean that is what that happens over and over again
yeah another another quote he either bullies you until you submit to what he
wants to do or drink the juice drink the juice drink it yeah sorry take it to
the max too much sometimes I can't take it to the medium anymore or he finds
someone else who will go along with what it is he wants Doug was all over the
business micromanaging he tried to control everything refusing to defer to
the expertise of employees he had hired to do jobs because they were experts
mm-hmm the company went through three top executives and in under a year a CFO a
CO and a VP of operations disagreements specifically with Doug led to a quote
legendary volume of firings sure sketch me the president at one
point at one point at one pimp at one pimp at one point flies began appearing
in the San Francisco office Doug would not allow anyone to kill the flies but
okay I've had this policy before but they don't do anything unless you have a
corpse around you don't need flies you don't what need them need them if you
unless your corpse but also your theory on like let him be will result in a lot
more flies eventually it's the same with moths if you're like look I live
amongst them eventually be like okay something's got to give you this is this
is absolutely insane what have I done just like lifting things out of your
fridge like none of those are mine those are mine what the hell that's a lot of
moths it's also a business where they have perishables around so oh yeah for
sure yeah no yeah it's all rinds and shit yeah one employee quote I had to
interview companies and ask if they had a catch-and-release program wait what
yeah so he was calling up like pest control companies of me and like so he
was calling this cannot this I mean this guy would be like this is a prank
phone call or again what do we need hey you guys are exterminators right yeah
yeah okay great so I do you offer a sort of average version of extermination
what well here's the problem at my work there are a lot of flies oh we can take
care of that great and and here's the deal though I am I don't want any spray
what I'm looking for is for them to be captured and then I bought a plot of
land about about an acre in San Bernardino which I want to sort of make
their sanctuary so you tell them no hold on you tell me if you need a guy to
step in to help you help you run some of this but the pitch essentially is you
come here you guys with your fly traps or whatever sort of traps you have for
flies catch them and then if you can we can take them to San Bernardino and you
guys can release them on the plot or I can have a third party do it but
essentially the job for you guys and I don't know if you work hourly or whatever
is you come over you capture them there's probably about 700 roughly I've
they're hard to count believe it or not because the similarities between the
flies it's marginal to be able to tell the difference some are bigger and then
if you see like a flock of four or five you go okay well that's four but I'm
estimating about 700 so so if you could come over here with your little trap
traps and then you trap them and then I don't know it's probably about a you
know few hours ten hours something like that I don't know I haven't even wazed it
yet by the way my friend invented ways don't know if you know about that ways
is unbelievable anyway so what would that cost I'm thinking about 70 bucks
this is Frank this is Doug this is Doug fucking who put you out of this you
know sir a lot of people we we kill everything like my like my job is to
come in and just kill sir I'm a member of Pete what Pete what is people for the
ethical treatment of flies you know how pigs your organization we're about 700
flies deep I don't know how many times I got to go over this I'm not rain man with
the toothpicks there's a bunch of flies come trap them I got a plot of land it's
an acre release them yeah I'm done with your bullshit goodbye hello hang up the
phone so I can call another guy I can't I'm taping this now
so
and then he went through links to help Doug understand that even catcher release
is not humane it's actually more stressful on the pass for you to catch
them and relocate them by the way also such bullshit he's like look at the
heart rate monitor of the fly I don't know I don't shut up let me go through
it a fly in a San Francisco office and then all of a sudden he's in a field in
San Ramon he's like yes and by the way you're talking about a lifespan of like
two days yeah so that's one of your days in your office half of your life your
whole life is in one location for the most part yeah unless you're in one
garbage can you're like oh wow can you believe this is all there is to it you
ever wonder if there's anything more I don't me either this banana is really
big and really good talk about a lifetime worth of food my whole life is
gonna be on this but I'm not gonna get very deep
no one knows what the fly resolution was now of course like Apple and Theranos
Doug wanted his juicer to be the best of course it had to be yes because it was
important yeah so he worked with Eve Bayhar who is like the big fucking
design guy right he had a he has a company called fuse project Bayhar is
just a guy Forbes called the most influential designer in the world so not
really cheap yeah right designed a bunch of Apple stuff right but worth it for a
juicer sure yeah because that's a lot of flies everyone agrees a juicer has to
look amazing yeah for sure it does yeah the quality doesn't matter as much as
how does it appear yeah Gizmodo quote multiple sources confirmed that a fused
project employee was a frequent present in Juicero's office for months and this
led Doug to taking the advice of the fused project employee over the
engineers he had hired to build the Juicero mm-hmm mm-hmm and this may as
well be a spiritual advisor he's brought in yeah and this is all about Bayhar
we don't let's say he was involved having his name attached as a big deal
sure sure ex-employee quote how about you make a juicer wouldn't that be a good
idea ex-employee quote he wanted to have the notoriety they had to accept it or
pretty much be booted out naturally they said to issue this led to issues with
making the Juicero the internal design team was working at the same time as the
fuse project team was good so you're competing building the right you're
essentially competing they were both at the same time making different versions
neither knew what the other was doing the Juicero engineers created a machine
that was smaller and cheaper than the fuse project version one ex-employee
said their version would cost around $250 but Bayhar and Doug wanted a one
touch no-mess juicer and it needed to look quote friendly so wait they had it
they had one what they made one that was like $250 and was good to go no but
it's not great to go and that's why Bayhar's version turned out bright white
with rounded corners what an amazing idea could you imagine seeing something
that he'd already made so when the internal designers saw the final Bayhar
version they were quote horrified by it you've got all these angles you've got
tooling you got to make this plastic and Bayhar wanted aircraft-grade aluminum
okay to create the pressure just squeeze the juice out you don't I mean do
you really need no plain materials to make I mean I understand the other one
was shooting parts out of it like a malfunctioning robot earlier in a
cartoon but still no you really don't need anything that has to do with an
aircraft on it and then we think inside will be a propeller from a plane and
then a little tiny pilot will live in a window and there will shrink him down
and he'll be trapped in each one of them the internal team raised their
concerns about how much more expensive this would be to make the final juiceros
but they were their concerns were dismissed how much we're talking well
we'll see I was going for the upscale juicer market which doesn't exist right
I mean he's essentially been trying to get something on the market and now he's
like no but for the market that doesn't exist we want the best version of it for
the Oprah's right oh wait and it just wasn't Bayhar Doug got on board he swung
big and got names like Oprah Winfrey oh boy she put up a long video on her
personal Instagram as cross promotion Gwyneth Paltrow's group Goop wrote an
article about it obviously Goop did something on it we need to start holding
those people accountable when they do that shit like we need to keep a list
because that always falls apart that's the part you never really you're like
oh this guy yeah yeah like it should be like oh go ahead whatever rich roll I
don't know he's a runner marathon rich roll yeah okay he did a two-hour
podcast with Doug and this all made sense because selling juicero was as much
about selling Doug Evans as it was about selling juicero yeah which is
where you want your business when you have a guy like Doug at the helm yeah
and now as part of the juicero rollout the New York Times did a profile on Doug
in March 2016 quote Mr. Evans is a raw food evangelist he said although
occasionally I eat steamed vegetables to be dogmatic to not be dogmatic sorry and
the New York Times said he wore shoes made of hemp wow so he'll eat vegetables
like a regular yeah sometimes man so relatable
what a deity he is so he explained the juicer you know quote this machine
itself is a white plastic slab he's not doing a good job he spent that much time
on it it's a slab it's a big slab it's stupid veggies go in it and shit comes
out I blew it I fucking blew this my speeches in my other jacket roughly the
size of a food processor to get some juice you insert a pouch that resembles
an IV bag and press a button just so stupid a couple of minutes later a thin
stream of vividly colored liquid squirts into a glass it's just so stupid it's
just you've been incubating too long you thought you thought a year too hard on
this shit and unlike so many juicers it never needed to be cleaned yeah okay also
the juicer would always be connected to Wi-Fi oh that's right yes right it's a
Wi-Fi which is such a dumb step oh but not now the juicer's roaming wait the
fees on that are gonna be crazy let's take the juicer upstairs what's your Wi-Fi
password so I can make a juice sorry ma'am sorry what is your Wi-Fi password I
have to make a juice it's a long dumb story but I thought a year and a half
too long on some bullshit it had a smartphone app it's so dumb it had a
QR code reader it's just like a gang bang of Silicon Valley thoughts it's just
and it had high-tech juice packaging so the way it worked is you'd order a
package of fruits and vegetables before you made juice the juicer would read the
QR code on the pack of vegetables and fruit and use the web connection to
determine how fresh the package was what if it was past its expiration date
which was generally seven days the machine would refuse to make the juice
that is insane what about vegetables from a market wouldn't that work really
well no no instead you have it like all right I'm gonna put my juicer OPEC in
there it's too old no but you guys send it to me can't process no but I bought
it from your company sorry too old it's a fucking thing I swear to God the
packages cost between five to seven bucks each and would be on a mail order
subscription you could only buy them if you owned a juicero this is so dumb hey
buddy what are you doing there huh um you buying yeah just some juicero pack
got a juicero let me see your tattoo I don't know yeah you don't got one do you
give me the fucking juice sorry the fuck is wrong with you I was gonna shoot it
up I love the juice oh and the packs couldn't be shipped long distances
because they were perishable yeah it's a perfect plan that's what you know the
idea is also perishable yeah the process of repairing the produce to put in the
packs was incredibly complicated what carrots and chips was that couldn't you
just go buy it juicero would receive truck loot truckloads of produce from
local organic farms triple wash it and then chop it into specific shapes based
on each fruit or vegetable why while in a 35-degree warehouse a specialized
machine would fill each pack it's like the new jack city room of juice
masks on don't touch the peach you have no contact directly with the apple the
New York Times question exactly what juicero was since the company what isn't
it how about that New York Times what are you huh the company seemed to have
plans much bigger than just making juice a partner Google Ventures said quote
it's the most complicated business that I've ever funded from Google Google it's
software it's consumer electronics it's produce and it's packaging what's your
juice Wi-Fi password this was because juicero was planning to change the world
through fruits and vegetables the Times quote mr. Evans and his investors
speak of juicero being a platform for a new paradigm of food delivery the core
idea of juicero was always the produce but this is all fine because this was
special juice Doug quote not all juice is equal how do you measure life force how do you measure
chi by the way to the max you measure chi I've actually been working on a
machine for five years next door to measure chi I'm a cheerleader it's a
thermometer but for chi and it's not an oral one it's penile I think it's a
syphilis test it'll also tell you if you have syphilis but then your chi I can
also read your chi come on over I'm at the Spencer's gifts and near the mall I
would love to know that that closed down because they only have like four things
yeah no they had like eight things first of all dickhead I'm sure if we listen to
the tape we just hear for I think you're gonna hear a lot more than four
asshole the company announced the price of the juicero one million dollars in
March 2016 oh what $700 Jesus what market are you after the Bloomberg I
literally is like the same people who see the Lexus car ribbon commercials are
like I'll do that it's like point zero zero one percent most people thought the
company wasn't saying hmm but even with the price tag of 700 the company was
taking a loss on each of juicero sold because they cost 750 to make so what
I'm just trying to crunch some numbers here real quick the company charged
businesses 1200 to buy one so if you had a bit they actually read people are like
well you know I pay 1200 because I have a business yeah what is your deal what
are you doing if there was ever a product where you went and they don't
know what you're doing yeah it's from my home swear to God yeah because you're
also a business owner I am yeah but I'm just gonna put it in my house take it
to work you gotta pay a fee yeah I don't give a shit
well we're gonna swing by your office you're not allowed okay Bell 900 no 650
okay wait fuck no shit yeah okay yeah yeah what's your Wi-Fi I want to have a
juice I think the way that they made that work is they wouldn't send the
products to a business if you didn't pay the toll but she I mean maybe if you had
a home Doug told the media that unlike a Mac or an iPhone a Juicero could be
shared quote he's literally the biggest asshole ever I mean I mean the we work
guy is probably better this guy is really a miracle the we work guy is he's
the best to look at the we work guy I invented a room with pasta salad we
work quote so you can imagine this being a commute in a community center or at a
newsstand or in an office yeah no well let's let's start at newsstand I mean I'm
pretty sure that makes a lot of sense just the paper Charlie and I'll have a
green cucumber kale you know we could use here in our community centers a
$700 juicer and name an occasion where it won't work kids birthday parties parks
underwater in pools we can't afford sparklets water well that's gonna be an
issue you just bought a big juicer for your business business for your business
a community center that's a business so that's you admitted it you're on record
I'm wearing a wire dummy give us all your money we need it we need we don't
have any goddamn money spend it all on a plain juicer he compared the Juicero to
the release of the Tesla Roadster it's gonna change the world man Duggan also
said during interviews that the juice press wielded four tons of force what
they just know I mean just just crazy talk doesn't make gobbledy good he told
the podcast too embarrassed to ask quote there are 400 custom parts in here
there's a scanner there's a microprocessor there's a wireless chip a
wireless antenna he had done and 396 more it's more than some stores I know
about mall I don't think that's necessarily true at all sounds like it's
four under what most stores if them what you're talking about the one I'm
thinking you're talking about whereas by far more than four so he had done tons
of press so the world knew about Juicero when launch day came in March 2016 of
course he did a lot of press bet I got it I got it now stop winking I got it
I'm having okay my brain hurts it's not great I can't stop apparently there was
not as big market for a $700 subscription juicer as Doug thought how we
doing in the Midwest well Doug the numbers aren't fantastic really yeah huh
weird cuz we do ship out of the bubble that's right we know we do Doug but
they're still not getting it I really thought I was gonna blow up in Ohio yeah
no everyone in Ohio thinks you're a fucking idiot actually yeah right they
just don't have the strong enough Wi-Fi passwords a former employee told
gizmodo Juicero sold fewer than 100 units on launch day pretty good pretty
good numbers considering the investment of what 130 million dollars 120 come on
sorry sorry so hundreds million dollars and then they sold 100 yeah less that's
pretty good most stories on the juicer noted that the price was insane and it
was only on sale in three states hmm California Nevada and Arizona because of
shipping the produce bags which were fresh and locally sourced from organic
farms so because of the model you made where your machine will reject any of
your old juice packets you've now limited yourself yes to three states two
of which I don't think are gonna be interested in Arizona yeah good luck
door-to-door just sweating his balls up hey please buy this shit I'll suck your
dick if you take a juicero is your husband home with things not going well
in October Doug was replaced as CEO by Jeff Dunn a former president at Coca
Gala but also a juicero board member an investor sure so someone who believed in
the product yes yeah but Doug was still the chairman of the board in January
juicero dropped the price of the machine from 700 to 400 make meaning they
take a huge loss on each one and they expanded to 17 states okay still not
in New York though no yeah when some investors received their juicero they
were surprised to discover that they could just squeeze the juicero bag with
their hands yeah which meant there was no point in buying the juicer I remember
that part of this which is it's just a big problem I mean imagine the first
guy was like I don't think we need to spend that money
full same shit and I don't even a Wi-Fi password yeah crazy two reporters at
least I mean how great would it be to have a camera on his face when you're
like so some some people in Washington state have realized that you can just
squeeze it out really easily yeah so you can't buy it you can't buy bags yeah
unless you have a machine no but they bypass the machine part right but you
can't you can't get a bag we think we might have to lower the price of the
machine no you can't know because you can't we think we might have to start
dropping the machines out of a plane with little parachutes over cities but
you pray for the best but you can't know they can you can't buy a bag unless you
have a machine no they've been able to so no yeah Doug I know it's hard to hear
but you just can't know okay okay well apparently we missed a huge step when we
got to the max
I'll give you one right now I don't even need the machine there you go drink
that that feel better well that's not cool press is it it's hand press that's
not the same no it's the exact same it tastes the exact washing machine but
there is also a river would you go beat your clothes on a rock in the river well
that I mean that the analogy is not working for anybody drink your juice
from my hands there you go
two Bloomberg reporters oh yeah yeah learned about the squeezing quote two
backers said the final device was bulkier than what was originally pitched
and that they were puzzled to find that customers could achieve similar results
without it so the Bloomberg reporters did their own test and discovered if they
squeeze the bag with their hands they'd get the same amount of juice in less time
than if they use the juicer mm-hmm really hurts the business will you guys
promise not to tell anybody what you found out okay bye quote a person in a
room you're my only friends all 14,000 of you they form a human that's right
take form of Doug flies quote a person close to the company said Chucero is
aware the packs can be squeezed by hand but that most people would prefer to use
the machine because the process more consistent so they literally just shoved
someone out to say something there was no thought yes but we think most people
would like to spend near a thousand dollars we're gonna go back there and
come up with a better talking point we'll be right back sorry that you Sarah hadn't
told investors or employees that the packs could be hand squeezed but they
had all figured it out by the middle of 2016 not all investors were upset no Doug
sure talk of vast ventures quote there's no doubt the packs could be squeezed
without the machine I'm still a huge fan yeah all right yep yep yep yep it
wasn't like it was hard to figure out when Doug went on the two embarrassed to
ask podcast one of the hosts had tried the machine and the other hosts asked her
about it host one what's your 30 second review of it host two I like it I have
to say I'm surprised I thought it was juice in a bag and you just squeeze it
into your glass for some reason I just thought that Doug yeah you wouldn't need
a $700 device to do that host one oh right it's the pressure you're paying
for yeah you guys be more embarrassed to ask some of this stuff it was so like
the bag comes and it's and it's a bag that's got a little spot on the bottom
so it looks you know what it looks like this goes oh you squeeze that you ever
look like people drink those juices like they're there yeah it's like one of
those like little squeezy like I just had a run juice thing yeah yeah yeah so it
looks like you should so yeah the story caused some of the greatest mocking of a
Silicon Valley company in history but when but the company is not about to
give in new CEO Jeff Dunn wrote a blog on medium.com that ought to do it
quote when I saw this week's headlines about hacking and hand-squeezing produce
packs I had one overriding thought we know hacking consumer products is
nothing new well but how can we better demonstrate the incredible value we know
our connected system delivers hacking he went Julian Assange did this to us he
went he went on to list batshit reasons why the juicero was better than hand
squeezing like quote the sum of the system the press produce packs and the
app working together is what enables a great experience what I mean this is so
this is like our government you want to experience that value by hand
squeezing produce packs yeah it's about the joy of using the machine it's about
the joy of not understanding how much money most people have it's about
enjoying being so out of touch that you think people need a jet engine to get
juice out of a squeeze bag it's about diluting yourself around a bunch of
diluted friends in a diluted town called delusion but he also did offer full
refunds to anybody for 30 days unless you're a business yep but the damage was
bad the company tried to save itself by announcing that the second generation
juicer would only be $200 and it fired 25% of juicero employees gizmodo then
wrote a story about how horrible the CEO Doug was called quote the mad king of
juice inside the dysfunction origins of juicero you want me to do it let me do
an impression for you real quick it's Denise reading that article oh thank
god in it ex-employees even said the produce aspect was bullshit at first
the company wanted to use local farms but the scale of the enterprise meant
local farms would never be able to keep up even though Doug had said at times in
interviews during the launch that the produce was organic and the company
listed wow local small growers on the website that's not what was happening
wow next employee quote the majority of produce is sourced from high-volume
operations like dole oh my god I mean imagine if you're buying this organic
bag of bullshit I want me to find out they're giving you fucking dole good
god I mean I would be like I'd find him how are you Doug get in the machine huh
get inside the goddamn machine I want the full experience the company listed
them as partners but in reality no one had ever visited dole or had any
contacts there you say I would just bought dole produce like anybody else
oh boy what are you doing this weekend I'm bullshitting a country at my club
saver card by May 2017 around half of the local partners farms were removed
from the website there was now just a button that said load more and when you
clicked it that's when dole showed up what yeah they're hiding it
Gismoto contacted one local grower who said they had only briefies briefly
sold to Juicero but it stopped six months before others employees said the
process produce wasn't even coming from farms but produce distributors the website
originally claimed Juicero would quote source organic produce within days of
harvest but now the site just said it was about ripeness and different it's
really ripe the company also made claims Doug believe we're not a we're not
exactly what is called true like foods exposed to heat were less healthy so
that's coming straight from Doug's bullshit or that cold press truth said
had more nutrients one claim was that quote the process of shredding fruits
and vegetables with blades can cause heavy casualties to good bacteria and
enzymes and vitamins it's crazy and the truth is that the the roughage is
actually also good no if you shred fruit it loses it's all of its fucking
goodness it's like a spirit oh no the fruit gods when I cut it when I cut it
my god broccoli soul just went out yes I live here now oh no you've awoken him
so remember I said about how they were all cutting each piece of vegetable in a
different way or yeah well because Doug had them cutting produce in different
ways to keep the casualty of not losing good bacteria and enzyme and so he was
having them cut like so he completely made it up yeah right he had all these
guys working and they're all cutting spinach in a way that's like careful
careful magical careful careful we need to save a lot of it the inside part that
you can't see I've never read a book that crazy I've never opened a book
the nuts quote for example pineapple gets chopped to half-inch chunks but
spinach goes into one sixteenths of an inch chunks so basically we're opening
up the cell walls so that we're allowing under force the water molecules to come
out mm-hmm mm-hmm mm-hmm mm-hmm sure oh and the juiceros board determined the
cost of shipping refrigerated juice packs to customers was unsustainable in
the long term it's just a perfect storm the website also quoted a doctor who
had been warned by the FDA three times for making false statements I mean again
if they're reffing the game after its launch juicero was losing four million
dollars a month that's good though right yeah so after 16 months just juicero
announced it was shutting down operations on September 1st 2017 well it was
announced on the company's website quote the company writes that it is
suspending the sale of both its juice packets and its juice press device the
last juice packet delivery will occur next week okay at the time the company
was shutting down Doug was at Burning Man this tracks this tracks he posted
several Instagrams don't take the Mali like that you've got to take the Mali
under your tongue and then swallow it keep the Mali inside of the pill he
posted several Instagrams including one in which he blew fire from the handle
bars of a tricked-out bicycle sure so he was at Burning Man in another Instagram
Doug warry rainbow tutu as he disappeared into a sandstorm that's Dave if
it's a story ends here I'm very happy and nobody ever saw Doug again you've
got to cut him right so the bullshit doesn't fall out too hard he traveled
to Burning Man in an RV with his friend of Vatra Amid's who Vice News said was a
fire dancer that's right who danced with who first
I think the fire was there first some people think I'm the fire I just want
to go away I just want you to go away I'm never coming to Burning Man again
honestly you guys are freaking me out little fucking thing why don't you have
pants on it's my RV you're inside my RV they're my rules I'm gonna blow fire
inside of it now inside of what the RV okay I gotta go now the doors are locked
okay well this is kind of rapey your words what Vatra had bought 50 gallons
of spring water that he collected himself from Mount Chasta dude I have a
buddy who did that I swear if he's listening he's laughing but I have a
buddy who's like came back with like a huge thing he's like Mount Chasta water
this was Doug's introduction to raw water oh no of course of course of course
Doug was now part of the burgeoning raw water movement
Roder three weeks after Burning Man he posted on Instagram that he was at a
location deep in the Marin County Forest and was quote about to embark on a
minimum of a five-day water fast by the way your body's gonna reject after three
days of your water fast Doug then always just doing water yeah right Doug then
showed several two-and-a-half gallon jugs of live water which was a company
that sold untreated spring water for $15 a jug it's amazing or as little as
11 if you brought 20 jugs at a time mm-hmm each jug had a deposit of $22
Jesus which is thinking of different ways to fuck you with water it just makes
sense amazing how well it works well it's gonna work a lot better soon in
December 2017 the New York Times printed an article about the growing raw
water business quote at Rainbow Grocery a cooperative in this city's mission
district one brand of water is so popular that it's often at a stock but
one recent evening there was a glittering rack of it glass orbs containing
2.5 gallons of what is billed as raw water unfiltered untreated unsterilized
spring water 36.99 each and 14.99 a refill bottled and marketed by a company
called live water the store manager said quote it has vaguely mild sweetness and
a nice smooth mouth feel it's got a nice smooth mouth feel nothing that
overwhelmed the flavor profile unlike regular water just like boom what
isn't this and then there of course were startups
tourmaline spring would deliver untreated water a zero mass water install
systems to capture water from the atmosphere and has raised 24 million in
VC money but the biggest man in the new water movement was a guy named Doug Evans
the New York Times quote the most prominent proponents of raw water is
Doug Evans a Silicon Valley entrepreneur after his juicing company
Juicero collapsed in September sorry took it to the max he went on a 10 day
cleanse drinking nothing but live water Doug quote I haven't tasted tap water in
a long time before companies popped up that allowed him to just order water
Doug said he was going on what he called spring hunting trips that's where he went
and got spring water from a spring wow it's really complicated
shhh there's some right over there
two give me two shut the fuck up it'll run give me the arrow I'm gonna go right
into the water jump on it when I shoot at it then we're gonna cut its throat
gotta be careful otherwise it'll run away okay also can you just take this
jug with you and fill it up I gotta shoot the arrow while I'm walking okay
put it on my head the jug yeah balance it on my head and I'll shoot the arrow
there you go I'll shoot the arrow into the water okay and then what is it gonna
scream we're gonna have to cut it very delicately otherwise the hydrogen will
get out so he said he went and got spring water from a spring even though he
also later said he was introduced to raw raw water by Vatra so it's a couple of
conflicting stories sure Doug said that the the spring he would go to was that
was close to San Francisco had recently been sealed off by landslides so now he
had to cross private property in the middle of the night carrying his water
bottles okay so his business model is stealing water from private property it's
pretty good the claim that spring water is better for you is not supported by
experts yeah dr. Hensrand of the Mayo Clinic quote without water treatment
there's acute and then chronic risks there's evidence all over the world of
this and the reason we don't have those conditions here is because of our very
efficient water system the risks include E. coli viruses parasites and
carcinogenic compounds yeah as virtue Sarah Doug now believes it was quote
killed in the first inning that's how innings work as far as the company being
a joke he says people quote they really don't understand what the mission was
and the facts and how any new technology starts off expensive and as you
innovate prices come down over time they just got stuck on a narrative this is
what's great we now know the facts yeah yeah so sorry Dougie he said the media
misunderstood everything about you Sarah everything he told vice he's been
traveling meeting new people expanding his consciousness and somehow he is
still in Silicon Valley which he loves he claims he's being recruited at many
companies for both board and executive positions yep and April 2017 before
Juicero folded it sued a Chinese company for copyright infringement okay the
company who created a cold-pressed juicer named juicier the difference is you
work cut up your own vegetables and put them into a reusable bag then use eight
tons forced to press book that's not an experience and how are they cutting the
fruit so a company just came up with a juicer well I know it's the same thing
but there's no proprietary fruit and vegetables yeah that's what I mean you
can you can just wash the bag so it's exact same thing but you just wash the
bag just wash it's actually sounds like a great juicer yeah probably better for
the environment yeah stuff oh yeah he's he would always say the bags are
recyclable recycling them used up more oh I everybody says everything's fucking
recycled all right take it it's all staying here so today Doug's Instagram and
Twitter are all of him just traveling and enjoying nature he recently had a 20
post about watching a tortoise wait so he's just now a rich guy what's his
Instagram I don't remember what's his last name Doug Evans yeah boom got him
right away yep oh boy oh the he's still juicing the tortoise blood orange juice
made on demand did I mention it's delicious and blood red as an antioxidant
and a word I've never seen flavonoid it's time to get off Instagram and
flavonoid appears in a post all the tortoise posts are on Twitter oh and
he's just here's one of them like slowly like performing conilingus on a
persimmon persimilingus this guy oh Dougie Dougie Dougie follow okay yeah wow
yeah it's our boy Doug well well well Doug who knew that this story about just
the shitty juice machine was so much more involved well there's nothing else
you can call a guy who makes a hole that big for himself other than Doug yeah
well let's call it that was a lot of fun guys thank you so much for coming out
don't forget to squeeze your own bags we appreciate it thank you very much thank
you