The Dollop with Dave Anthony and Gareth Reynolds - 435 - The Coors Family - (Live)

Episode Date: June 23, 2020

Comedians Dave Anthony and Gareth Reynolds examine the Coors Family of Golden, Colorado. Our last show pre pandemic!SourcesTour DatesRedBubble Merch

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dropped the beaver you dropped the beaver isn't that your first album oh my lord it finally happened save talked into the beer and drink the microphone finally finally you just had a big moment didn't you buddy I'm a prop comic yeah that was unbelievable yeah you're listening to the dollop this is a bilingual American history podcast where each week I Dave Anthony read a story from American history to my friend Gareth Reynolds who has no idea what the topic is going to be about is it true yeah you've been asking me that the last few shows and you you know

that to be true I'm becoming suspicious well that would be crazy that that you for you to have that theory is insane I just think we should be more open we've been very open well just a lot of lies look you haven't been the same since you tried to talk into your beer the last gonna be on you when I pick up my beer and talk into it and it works February 4th 1847 year of our Lord Jesus Christ you're all gonna know it from the the first word ready Adolf I think I already know Herman never Joseph Kurz was born to lower-class laborers Joseph Kurz and Helen Hein in Prussia okay okay Germany yeah sure sure whatever whatever

I'm down dude you're down I'm just giving you a fact it's fucking in relax he had two siblings at 13 Adolf was granted a two-year apprenticeship at a bookstore awesome wow I mean you're locked into a two-year deal they like fuck I mean but what are you learning in a bookstore yeah yeah yeah like how long does it take to learn how to put a book on a shelf well you couple years two years in 1862 both Adolf's parents died of tuberculosis within eight months mm-hmm yep nothing abnormal there he was 15 and he was placed in a Catholic orphanage yep he got a three-year apprenticeship at a brewery in Dortmund okay could you

just could he get a job or everything was just these are all free it's like America you worked for free for a while right yeah right right but this is different he had to pay quote for the privilege of learning the brewers trade right so not much of an apprenticeship really yeah he was paying to work yes okay like a pyramid scheme really because it was a very good working a brewery is very sought-after job so you would pay for three years and then you'd get Adolf couldn't I didn't think it would get worse than America but apparently Adolf couldn't pay the fee so the incredibly generous owner let him

do booking bookkeeping work at the same time as he was doing his apprenticeship so so wait he he lucked out because he gets to work another job there to pay for his apprenticeship yes super cool yeah very fair so he's doing two jobs for nothing yeah and that's what and that's what you're like thank you so much for this opportunity to have two jobs where I make nothing so thank you so much when the apprenticeship ended Adolf was given a full-time job and soon a year later he was working at breweries across Germany okay but the Austro-German Empire headed into a time of warfare and political unrest and did

not want to serve so he fled to the United States when he was 21 okay nice upon landing he changed his name from curse to cores oh by the way I mean I know it was before but if you're gonna change one of those names you would have you would have changed Joseph yep yeah it's Joseph dummy okay cores right so here we go so industrialization was underway and Adolf knew an industrial job would be quote bleak dangerous and low-paying he saw the horrible conditions of workers and yet still disapproved of the constant striking organizing and negotiating of unions and he's but he's nobody right now right

yeah and he already is anti so he's someone who would benefit from oh very much so but he's already like maybe benefit from a situation situation like if there was a union he wouldn't have to pay three years to work right right right right but he's anti-union yes okay sure all right a biography quote quote aid off the loner found unionism repugnant a man should get ahead on his own initiative he believed without asking others to prop him up but he had apprenticeships what did he get amnesia on the ride over he's not he's not consistent nope okay so he moved and got a job at a brewery in Naperville

Illinois and after three years he hopped a train to Denver Colorado which is a really weird airport you don't need to tell me Jack Dick Cheney lives there what was that shut the door the chain you'll get out we got Cheney loose in terminal B Cheney is loose in B he's in the subarrow he's in the back of the subarrow he's right in the back of the subarrow he's in the meatballs he's in the meatballs oh god that's Lynn Cheney put it down permission permission to shoot he'd been saving his money for years and he purchased stock in a local bottling company and at the end of the year it all bought out the owner and took

control he's 25 years old okay all right so a rise but he met he dreamt of making beer again that's the big dream mm-hmm I've had that dream yeah he believed those important ingredient beer was pure fresh water sure Rocky Mountain fresh that's right here at Coors our founder Adolf that's not a commercial should be we're found a bad guy named Adolf so you know we're straight shooters here at Coors so he found an abandoned tannery along Clear Creek in Golden Colorado it all takes place here so get ready this is get them out now there's gonna be a lot of stuff yeah this is you might tire this is a great story to do

with beer lines long though too like he convinced a fellow German Jacob Shuler to help finance a brewing company Jacob said he would provide the money if Adolf did all the work he's been here before yeah exactly for him he's like you got a deal partners absolutely it's makes exact total sense his sucker I just fleeced him so I end up sold this bottling company and bought the tannery the surrounding land plus brewing equipment for $20,000 the company was named Shuler and Coors Golden Brewery okay as soon as the brewery is operational the economy collapsed perfect now does he believe in unions

businesses failed all over America but the brewery still turned a profit of course yeah that's one thing that's probably pretty consistent yeah they said at the time beer was recession proof right so their beer is very good Adolf decided to make well that's changed yeah yeah Coors we're dog shit now Adolf at some point decided to make all his own products from malt to bottles he built the malt house of steam mill a bottling plant a cement factory an ice house so his operation was totally self-sufficient and he now had hundreds of employees yeah he can do everything he wants and make cement that's right in

1879 Adolf married a German immigrant Louisa Weber okay a year later that a daughter Louise wait is this gonna be the great like the heir to the grill fortune the what Weber grill is it gonna be like this is the perfect barbecue couple you know we should do is cook up somebody's bratwurst well now you know the story yes I do know him so Adolf then bought out Jacob and named it the Adolf Coors company his younger brother William came and he started working there William even married Adolf sister-in-law back then there was an old saying keep the fucking in the fam mm-hmm some states still do that here we

were just in Utah yeah by 1890 he was selling 17,000 barrels a year and had cranked out five more kids wow Augusta Bertha Grover Herman and Adolf junior oh my god Jesus Christ just perfect on-brand yes this one's just Adolf junior he's got some bright ideas don't you buddy I like trains easy now you see maybe we should move to Grover for a while hey two other two others died as babies sure standard gotta have that yeah although Adolf Haiti unions he was okay with his employees joining the United Brewery

workmen he was given to their demands the pay at his company was higher than a much higher than other industry jobs and workers got a five-minute break every hour quote during which beer boys ran around filling the workers mugs with free lager see now okay all that's good I've had this theory for a while that like around like three or four you should be able to start drinking at your job yeah yeah so this is I'm so far I don't want to get caught up in the gusto of the story but I do feel like I like a lot of what I hear yeah I like a drunk workforce and what's also great is five minutes is the right amount of

time to drink a beer and enjoy it yeah and that's how people drink course now too yeah that's the only way to avoid the taste yeah right open the throat a snake eating a rat yeah let the enzymes do the work that's right when Al became a US citizen in 1889 he was already a millionaire of course we'd have him you are perfect we love you we love immigrants here get over your Adolf but soon the prohibition movement began gaining momentum which infuriated Adolf he thought beer was being falsely grouped with hard liquor mm-hmm in Germany was common to drink beer at breakfast and mothers served it to young children

and Adolf argued that beer was a temperance drink meaning that it was like how it's how you avoided alcohol you drank beer no no I don't drink can I have some beers okay so he helped organize a statewide anti-prohibition group members were called wet activists sure continue what's that continue thinking a lot of things right now I got nothing I'm a wet activist keep going mm-hmm I'm not doing it but prohibition was winning and Adolf knew two years before the ban was passed he began diversifying his company to prepare he converted his brewery into a malted milk factory oh that must have been hard to do yeah all right

guys milk break we don't like the brakes as much now come on chock-a-mop drink them come on slam a hole one drink all your milk did see we're gonna be fine I got a good feeling about milk yay his most successful business was a porcelain and ceramic factory okay so his children reached adulthood Louise founded the central city opera and was a chef at a local luxury restaurant Jesus okay but all was not well in 1914 her first husband killed himself oh wait and her first husband yeah oh okay right okay in 1922 or how can her second husband killed himself at some point you gotta be like is it me am I yeah is there a

third nope that was it okay at that point I assume she didn't remarry yeah well I mean honestly if you go out with someone and you're like so you were married before tell me about that like well they both killed themselves like that's great okay I should get going I actually said on my site I said no no cursed yeah yeah I don't want to date cursed people so eat your steak mm-hmm I'm having a great time oh no first date his daughter Augusta married and then divorced a Denver hotel on her Bertha lived in New York she was a record breaking safari huntress in Africa sure what is that even I mean that's just

like playing Buck hunter safari I mean it's just you're just fucking killing everything nice yeah yeah that's awesome despite his daughter's successes Adolf did not think women were fit for business sure okay his sons would continue his legacy Adolf junior Grover and Herman all graduated from Cornell University and worked for Adolf okay Adolf junior took after his father at the most quote he inherited his father's stiff-backed tight-lipped devotion to craft but was also educated in the science of chemical engineering a naturally tall and painfully thin he spoke little like his father had few

interests outside the brewery so he's just got a mini me yeah yeah yeah a guy who just only cares about the brewery yeah right Adolf worked at the Strammick Factory combining the modern science he'd learned at Cornell with his inherited obsession with quality Adolf junior worked up such good chemical porcelain that with an ear cores was the sole supplier of ceramic products in the US well yeah awesome on January 1st one day before prohibition was in effect Adolf dumps 561 barrels of beer into the creek into the creek yeah he just poured it out well you know where you go no it's already downstream I will still look

courses watered down already I would go down to the end of that open my mouth if it's a day before it stops yeah yeah you suck that river dry yeah yeah so he's not 71 70 years old he's worth $2 million he's how old 70 70 Jesus we went through his life real fast he's not like I just started to get to know him well he's not as fun as the other ones but without his true passion of the brewery he felt empty and because Adolf had spent so much time at work he barely had a relationship with his family his children and grandchildren were basically strangers who are you grandpa what the fuck grandpa don't let this tiny

person in grandpa get the hell away from me you little freak Merry Christmas dad what I'm your son remember me I'm Grover you can't play a game on me I would never name a child Grover no you did and it sucked lies I had named all my children Adolf Adolf 1 Adolf 2 Adolf 3 Adolf Hitler dad stop talking one of his biographers biographers wrote quote at formal Sunday night family dinners barely a word was spoken that's fun when two of his children died in infancy he buried them in unmarked graves what why what what he had no hobbies no son of mine dies I want immortal children he had no

hobbies he didn't enjoy sports he did wait he had no hobbies but he did enjoy sports okay right that tracks them and until he reached his current level of wealth he pumped most of what he earned back into the brewery he was just a cold deeply unpleasant deeply unhappy guy and he passed that down to his very very unhappy family cold and deeply unpleasant once again reminds me of course course it's marginally beer course deeply unpleasant Adolf asked his workers to take a pay cut to keep the business open through prohibition and they went on strike okay so that's a no yep it up because the

rich guy never wants to take the hit no it never oh no for sure that's why yeah Adolf Jr. wanted to fire the strikers and Adolf reluctantly agreed with his son and cores was put on the labor union blacklist okay Adolf then resigned shortly after in 1923 and handed the company over to Adolf Jr. he spent the next six years pacing the halls of his factory and never had another glass of beer again in June 1929 it's okay in June 1929 at 83 it all jumped from a six story sweet at the Cavalier Hotel in Virginia Beach to his death he died from that I mean I guess 83 year old Mendo go whoa what is this the matrix geez that's

quite a statement yeah yeah in his will he requested that his 1,876 dollars and 51 cents hotel bill be paid no tip did he leave the family anything or we just have a hotel tab just take care of the bill I miss him so much it's classic dad he oh at the bottom it says I had no family I don't know who these people are so Adolf Jr. was married to Alice May and they had four children Adolf the third no stop man okay well I mean they didn't know but still yeah William called Bill Joseph and May Louise Adolf Jr. had the same cold distant personality why did you give me this name dad because my dad gave it to

me the curse is yours I'm so skinny and tall and hate everyone you're an Adolf boy you're one of us and when you're old enough you'll find a lady and you'll impregnate her with a little grumpy shit too and so it'll go on forever cool quote Adolf Jr. had little interest in his children beyond a grim insistence that they perform so I mean so he's like I think at 83 I'm gonna jump off a building like pop he kept notes on his children's misdemeanors and on Sundays oh that's a really cool vibe for a dad really cool sorry son I'm gonna have to write you a ticket to dad not you're none of you are making dads

list this year unfortunately so sorry God where am I do you want to have a sip like he he he kept notes on his children's misdemeanors and on Sundays meet it out earned spankings oh my god so all week you would be accruing de merits until Sunday when dad had beat the shit out of you for us let's see how many tickets you got there whoa your ass is going to be beat hmm so it's a bold choice to yell out in a theater of a thousand maybe the quiet that happens afterwards you're like oh that turned out not to be fun yeah maybe they needed to be beaten I came from the rich people the dinner at

the dinner table he presided over was as silent as the one at which he'd grown up perfect good to recreate that vibe it off the third suffered from an incapacitating stutter oh and Joseph inherited his grandfather's silence Jesus Christ so but I don't know which one of you I'd rather listen to but Bill was a talker Bill was a talker a talker okay but always a way to weather his words were worth saying and usually they weren't a nice meal it of the third was a very talented athlete and became a semi-pro ballplayer while studying chemical engineering at Cornell Joseph also got a graduate degree in chemical

engineering from Cornell okay they all went to Cornell yeah it's saying I'm noticing a pattern that I'm going to Cornell yeah every kid had to go to Cornell right and also Exeter boarding school in New Hampshire for high school oh cool so definitely felt loved yeah Bill was a different kid he had a biking accident when he was six years old and after that Adolf Jr. said Bill could never play sports again he spent his childhood laying on the sofa watching his brothers run around outside this is Dave I know this family's really rich but I that's not what I the vibe is the vibe is it's no it teaches you can a

really good lesson that if you have one accident it's fucking over yeah you want to go out and play with your friends no why cuz I had an accident when I was six dude you're 12 yeah I don't want to fall again I'll just watch it's like watching my brothers in an aquarium I just don't want to fall off a bike again I should lay down Bill ended up taking up the piano and became so good that he could easily have become a concert pianist but again I just can't go outside there's a bunch of stuff out there that'll kill me but he also liked medicine and he ended up choosing medicine okay and when he told his father oh his father said

quote you're a course and course men are brewers it's amazing to every parent if you're like I'm gonna be a doctor's like yes and you're not no you will be involved with beer you little shit we make people no son of mine will be helpful prohibition had been over for less than a year and I will hear no talk of you pursuing another career you will study chemical engineering as I did the Adolph course company will be your life not medicine and not the piano I love you son thanks dad I love you so much the fuck your dreams great Bill reluctantly completed a master's degree in chemical engineering but he showed

his dad he went to Princeton oh yeah that's right fuck you old man up yours and after graduating Bill decided not to join course oh bad boy yeah he accepted a job at DuPont oh another fabulous organization that's right but then he went and told his father and with one look on his father's face no Bill quit DuPont I mean you probably worked on your speech for like a month yeah and no matter what he says I'm gonna practice with me outside what I'll do is I'll go up to him and I'll just be like you know what dad I I unfortunately I love you I respect you I respect the business I respect the family and I still want to

be a part of it unfortunately I've accepted a job with DuPont look you can look at me all you want dad but I'm telling you I am I'm moving on I've got a I've got a future in the blinking would really help if you could just blink a little bit with the some blinking your eyes need to I'm I have I worked so you don't even I'm so sorry dad I don't know what I did I am so here take some of these tears and put them in your eyes because you were you're like clockwork orging right now pop and you got a I'm sorry dad I'll suck your dick come on what's my boy that's a Coors man right there mr. DuPont yeah I can't take the job

daddy's mad you're 30 and shut up now even if Junior was a workaholic he also constantly feared being kidnapped what a great environment you've raised your children I mean unbelievable well because the Denver police had once discovered a plot to kidnap him by two ex agents from the federal Bureau of Prohibition who are angry that they had lost their jobs okay so also Coors is still on the labor blacklist and obviously guys who worked like to drink beer and ain't often needed that demographic so he accepted a 36 hour work week he added a month's wages as a Christmas bonus and he invited the

brewery workers union to organize on Coors grounds is isn't it insane to hear like that that actually like there was a time when a company was that cool to people I mean that's still not like I just today like we've just gotten so much worse yeah yeah far worse that's great yep all right keep going pal course was taken off the unfair list in 1933 okay when Bill finished graduate school course was preparing for a massive expansion they're gonna start shipping to eight more states in the south of Midwest now eight off the third was deemed unfit to inherit the company because his father thought his

stutter could never let him lead and also he was allergic to beer this poor kid could you imagine I can't like you what you need there is someone to nurture you but instead you're like your mouth is for losers and your skin can't take hops his other son Joe did not like beer that's when you keep a secret yeah no then you say you've got that the same thing Adolf has I'm allergic to dad yeah Bill was Adolf's only option okay so Bill was hired as a chemical engineer for Coors in 1939 he was very good at it his dad asked him for a stronger beer and he made the industry's first malt liquor got a lot

of us through college his father asked for a lighter brew and Bill made the first beer there was as advertised for its health attributes yeah it was a diet beer with fewer calories and less alcohol they called it Coors light wow now known as the silver shit mm-hmm what tastes worse than Coors yeah how about Coors light have you tried that I want this beer to be the kind of beer that people use for drinking games because it's cheap and easy to consume Bill's greatest contribution was the recyclable two-piece aluminum can before recycling was a thing Bill suggested Coors offer a penny for each can a

customer returned and his invention is now an industry standard for sodas and beers across the country well it's crazy yeah here we go a diamond in the rough yeah World War two started and none of the Coors boys served right it off the third was also nearsighted I mean look look you don't need to tell us that Adolf the third is not going to war I'm allergic to bullets well everybody get him out of here get him out of here get him out of here no I walked into the wall Jesus Christ this kid Joe went to work for the National Dairy Association which excused him from the draft sure yeah yeah of course you got to need the

milkers can't have them serving and then Bill got a call from the radiation laboratory in Berkeley California I'm excited to hear where this goes the quote war effort required a particular type of ceramic insulator that Coors porcelain might be able to produce so he was like all right we can do that sure we'll make beer and bombs in 1948 off the third married Mary Grant she was his sweetheart she was also everything Adolf Jr. and his wife did not want and a daughter-in-law right quote she was a city girl who had a quick mind and a willingness to exercise it in conversation sounds a little pushy to me son you brought a

talking woman into our home what about Tonglass Debbie she always had a thing for you remember Mary smoked cigarettes and enjoyed a cocktail they had four kids and during the war eight off the third managed the brewery Joe married Philadelphia socialite Edith Holly Hansen and they had five sons Joe Jr. Jeffrey Peter William Grover and John Grover still kicking Grover's hanging in there yeah should not be well the Muppets haven't come out yet still yeah as far as names go this family bought stuck early and wrong now Holly before she married Joe wanted to be a professional woman she wanted to either be a fashion designer

or maybe a photojournalist but once she married Joe that was all over men ruled the corps world quote I always wanted to try to do everything Joe wanted me to do because I thought that was what a wife should do whatever her husband wanted I never did anything without asking his permission sir cool Bill married Geraldine Jackson they had two children Geraldine and William Jr. Wow these two are really creative what about boy and girl okay you're right you're right you're right you're right you're right Bill said he had no idea why he was exempt from the draft local women whose sons went to fight quote wrote him off as a rich kid shirker Bill says after the war he learned

that these ceramic insulators he developed were being refined for the atomic bomb oh my god he didn't know before no yeah you don't ask sure I'll make you a bunch of them what's it for I don't want to know all right we'll get a bunch to you thanks a bunch after the war was over the chorus family did very well quote the company was big enough to be prosperous and small enough to be intimate taps were available throughout the brewery and even the lowliest janitors were free to sip beer all day long you know even the lowly janitor huh yeah yeah well let's let the shit people have some too that is pretty good

though I mean that is again I mean I don't want to sound like someone who likes to drink beer too much but if you if you have a job where they're like you can get housed here I'd be like yeah I mean I could do this how was work I don't remember anyway I'm gonna bed I'm fucking gassed Bill's 14-month-old son William Jr. choked to death on a chicken bone what is he eating a chicken bone for 14 months give him some KFC the kid loves the shit hey give him the thigh he loves the thigh oh shit hey it's like a dog at Thanksgiving hey we feed him under the table he loves it

there you go give him his scraps as kid he'd love scraps we call him scraps he loves bones he's like a pit bull he loves a bone give him a pigs ear he loves that shit what kind of German baby could not eat a bone yes you're weak what are we having for dinner dad bones they got money and there's just bones on the floor how have we had 17 babies die bones again huh yeah bones so after William Jr.'s death Geraldine withdrew and started drinking a lot and became a severe alcoholic she should get a job at course yes I'm kidding she could have joined the workforce of that family she wouldn't understand and she her little

headed pop the second she walked in that's right Bill and Geraldine would have two more daughters Margaret and May it's good that she's a drunk now and having some more children that's good but then she had a stillborn and her alcoholism worsened Jesus after that Bill let work take over his life and he sank into a depression by 1950 Bill couldn't get out of bed doctors examined Bill and said nothing was wrong what's wrong with him doctor he's lazy as shit he is he went to the Mayo Clinic thinking had some sort of rare illness but the doctors said nothing was wrong Bill decided he quote

had to find his own cure and refused to take his depression medication no no no no he decided the cause of his illness was stress and not taking care of his health and he became devoted to a better diet more exercise and a nutritional guru named Adele Davis quote he began living on tigers milkshakes wheat German yogurt he would run swim and do calisthenics all of which took even more time and attention away from his wife and daughters sorry run me through what he was doing again eating or doing eating tigers milk that's the one he was eating tigers milkshakes that's right is that a brand or are we

milking tigers for him I know there's tigers milk bars so I'm assuming it was related to that okay I think it's actual tigers milk well I'll pretend that it is yes okay thank you so they had about eight tigers that he would milk in the morning whoa and they would make milkshakes all day well and they probably had a bunch of those recipes because course used to have to make milk during prohibition that's right wow dude this is a fucking great story yeah so you replace so you just I mean he became more active healthier yeah does that help well there's a thing where if you're you're depressed you can just start

exercising all the time so you it's a way of keeping your mind off of right yeah that's what he was doing okay so it's a therapy probably be a better idea sure right yeah meanwhile Joe course was getting more and more political he helped fund the John Birch Society yeah screw that Dave what is that yeah I gotta do a dollop on them I forgot it's an ultra conservative group founded in 1958 to fight communism and big government in the US it's still around isn't it yeah Birchers and McGowan to be the champion of conspiracy theories that eventually would take hold in the conservative movement by the 1950s course was brewing

a quarter million barrels a year and beating smaller competitors across the country okay Adolf the third was leading the business more than his father ever imagined he could okay even with a stutter yeah imagine he was now chairman but on February 9th 1960 he didn't show up to work oh dear and they went to look for him and he wasn't at his ranch and no one knew where he was and then his car was found blocking a bridge and the engine and radio were on no this is not good UFO Dave yeah I'm not bullshitting this is one of your best we're milking tigers people are going on spaceships dude could have been like a

planet of alien tigers who were pissed about the milking yes 100% how close were they to the Denver Airport for all this shit by the by 400 miles whoa right the bunkers go that far dude it doesn't matter where you are you're 400 miles away from the Denver Airport still possible to hit a bunker yeah Chaney was still down there even then I got proof I know I'll show you the slides I got it and the water below the bridge were Adolf's glasses and his baseball cap there was a fresh blood stain smeared across the bridge railing well seems fine no it does not seem very fine a senior cop who arrived immediately suspected

kidnapping Adolf Jr.'s lifelong fear what really I I'm not a detective but from what I'm hearing the first thing that pops into my head is not kidnapping hmm yeah blood smeared on the bridge oh yeah the kidnapper probably made him bungee jump and then took him away we see this all the time yeah he left his glasses and his hat to classic it's either that or he evaporated it turns out the kidnapper made him go bungee jumping what the fuck this story this is a death so the next morning Adolf the third's wife Mary received a letter inside was a sheet of paper that said Miss Kors your husband has been

kidnapped what he was really kidnapped his car is by Turkey Creek call the police or FBI he dies cooperate he lives ransom 200,000 in tens and 300,000 in 20s there will be no negotiating I'm gonna push back on the tens I will negotiate that point and then we want four hundred thousand and once six hundred thousand and twos call us for quarters and we want him we want a million dollars and quarters we're not idiots tell them we're not idiots I'm way ahead of you stop dictating I got this to repeat we are not idiots that's right the letter went on to explain what to do with the money and where to go

for further instructions and quote Adolf's life is in your hands we have no desire to commit murder all we want is that money Adolf Jr because this was his giant fear was immediately like I'll pay the ransom mm-hmm so the kidnappers told them to run and add the paper saying they were you know good to go okay which they did a day passed they ran an ad in the that's okay let's say communicated back then it's weird if you're just a regular paper reader though like oh my god what store is this a day passed no call okay another day no call okay weeks past still no call now the hunt for eight off a third was one of

the largest in FBI efforts in 20th century history witnesses said they saw a man with a yellow car why would you kidnap some of the yellow car like when I drive around in a banana like what the fuck I like your pitch yeah and that car was traced to a Walter Osborne last address in Denver but he had moved right after eight off the 30 disappeared burned out that car was found burned out but inside they were fingerprints that matched Osborne's okay then the FBI checked them and they found out his name wasn't Osborne he was a convicted murderer and escaped inmate no inmate known named

Joseph Corbett Jr Corbett had a genius level IQ was a full bright scholar and a UC Berkeley student when he picked up an Air Force Sergeant hitchhiking and killed him oh Jesus he escaped after being convicted but they couldn't find him or eight off the third and nine months went by and no one knew what was happening and then on September 11th 1960 a hiker found a pair of discarded pants in the Rocky Mountains this must belong to someone from the Coors family how the hell are they tapping the Rockies in the pockets was a penknife with the initials AC the third I wish we could find a clue and a watch for the

same engraving nothing and Adolf's blue windbreaker his green-checkered shirt shoes undershirt and a skull what oh shit the last part Dave all that stuff you can get JR crew I mean I don't want to get away from the skull but I did not know windbreakers were invented that early yeah yeah I know it's fascinating yeah that's pretty sure it was like 83 when someone's like huh cuz it's got a little shoot in the back wind is broken now you ain't flying away I thought we stopped wearing those after that guy died in the Rockies other bones were scattered across the area and dental records confirmed it was Adolf the

third when told when Mary found out she told Joe who was on the east coast but he did not fly home when she told Bill he said quote it's obviously it's obvious the guy was murdered how it was accomplished is immaterial to me oh that's cool so everybody's turning out really normal and nice and it's weird because they say childhood doesn't affect you when you're an adult when she told Adolf Jr. who was in Nantucket he said quote that's news to me what what can anybody say more or are they like in a cartoon strip Corbett was found living under a new alias in Vancouver he was convicted of

first-degree murder and sentenced to life not a single member of the course family came to the trial wow that's crazy we already knew what happened yeah okay sure a lot of people okay instead of passing the role of chairman to Bill when Adolf the third died Adolf Jr. came out of retirement quote he ordered Adolf's chair to be left empty at the board table that's a good vibe and a Manila envelope be placed before it perfect yep inside the envelope was there's really no need to put anything inside the envelope was a eulogy the old man had written for his murdered son and he insisted on reading it aloud like a

benediction before every meeting he always closed the same way the company will never be the same now Bob you want to talk about hops yeah yeah yeah we've got some holy shit we've got some interesting spit it out yeah I'm trying why do you always have such slow starts in here yeah well we're very excited about the fall hops we think we've got some great flavor profiles I mean I really miss your son did you care for your chicken bone that's a skull yes that's my son skull all right he died in the woods we just did it we just did it we just went through all that I'm going to read a

94-page poem I wrote about it all right well look I'm stepping it up a little now I've got a mop with a bucket on the head and we're just gonna pretend this is my boy from now on everybody cool everyone feel good if you want to be open a beer form and pour it on his head all right and don't be afraid to sit next to him and this is his wife a bunny everything's fine here gang don't worry about a thing now in 1960 Joe Jr went to North Carolina State University instead of Cornell and then he married Gail of Fambro when he was 19 these were two massive violations of the Coors way that had been set by Adolf Jr you did

not marry until after college and you went to Cornell so Joe Jr was cut off from the family Jesus Christ probably for the best get away run his wife had to quit college and get a job so they could pay for his education and then when he graduated he was not offered a job at Coors and he was cast out of the family with no money okay he spent the next ten years going from job to job he worked as a stock product broker a computer programmer for frontier airlines I mean Jesus they don't even have those now computers no no no just throw your bags over here we'll figure it out frontier

frontier thank God for spirit we got a course life bucket you stay hidden my friend we'll turn you around when you go to Cornell and you marry a quiet little lady pale so Adolf Jr never spoke to Joe Jr again wow his grandfather completely cut him out he was not invited home for the holidays the only person he spoke to was with his mother Holly and Holly at this point was very religious no way she Joe Jr said quote finally helped me find the Lord helped him find the Lord where was he where did he find the Lord yeah where the hell was he all the time actually

about to find out oh my god it happened on a golf course in San Diego hello do you mind if we play through are you Christ yes it's me and my son we're just having a father's Sunday you see I love my son and no matter what he did I would support him fully anything he wanted to do anyway we're in a bit of a rush and you guys seem crazy so quote I was on the 16th hole and suddenly I heard this voice saying to me and I knew it was God of course use the putter now that's your caddy that's your caddy oh god I thought I'd use a wedge watch out for the sand trap use the wedge Joe trust me who was that I'm safe oh okay so use

the wedge you bitch well I disagree with Satan fundamentally you should use a wedge here I think anything else is all right we don't need to be so goddamn evil about it I mean so me damn evil about it all right I'm gonna live under the Denver airport and God said quote go home go home what if he was just saying go hole or if he just really liked ET yeah so Joe Jr. went home but his father and Bill were ice-cold just like a sweet sweet Coors light Coors light the only thing ice year than your family ties is a sweet sweet Coors light our beers colder than our hearts Coors light found it upon a hill of Adolphs Coors

light by the way if God tells you to go home and you go home and everyone's a dick you're like God's an idiot never listen to God that's so they sent they just sent him away telling him the family would consider finding him a job hmm a while later they sent from and they said he had to prove he was made of the right stuff oh my god what he was given different jobs at different Coors factories and stuff around the country and then finally land landed at a Coors porcelain subsidiary in Oregon where he would remain for seven years okay Joe Sr. was now a huge conservative no he became a personal friend of Ronald

Reagan oh that guy's awesome and was a member of Reagan's kitchen cabinet his kitchen cabinet yeah remember the kitchen cabinet yeah yeah the guys you had don't remember us talking about that we did a podcast about yeah yeah with the beer Ronald Reagan the actor who was the kitchen cabinet as the people who were the staff the chefs I put together some of the best cooks when we do after the 500th episode when we do the final the test sorry sorry sorry it's not it's not scantron sorry sorry there's an oral no no wait written shut shut the fuck up for a minute wait and then there's there's a multiple choice but I did not

I'm not I did not know I'd be tested on this shit yeah yeah there's a test this fundamentally changes everything I don't I don't I honestly don't think it would I don't think you have good study habits I would listen back to the show there's nowhere to get them that's true so the kitchen cabinet were the guys who got behind Reagan and pushed him and funded him and they were like his his rich sort of like his Satan on the golf course yes so Joe senior became a University of Colorado Regent in the 60s and he did everything he could to drive the students of a democratic society off campus he also opposed groups like the

United Mexican-American students and the Black Students Union it's weird how so little has actually changed Bill called him quote a little bit right of Attila the hunt by 1960 the cores electricians at the company went on strike but they weren't able to get support from the other cores unions and the union electricians were then all fired and replaced with scabs oh boy that's very Reagan-y what very Reagan-y similar incident incidents occurred with cores other unions and by 1968 when a construction workers strike ended with cores breaking it up they broke up 14 unions by 1970 the workers at cores were

mostly non-union. Adolf Jr. died on June 28th 1970 at 86 and at 44 years old Bill took over control of Adolf Cores company Bill and his wife divorced and within a year he married his secretary. Sure they had a son Bill's oldest daughter Missy who was now 40 jumped to her death from a New York City high-rise. Oh my god that I mean honest just like a grandpa. That is they're like a little love in the family would probably help the general. Yeah a little hugging. Yeah positive reinforcement a little forgiveness yeah less pressure. Bill also was still suffering from depression and he created the cores wellness center near the

brewery for employees and retirees of the cores company. Okay there you go. Yeah right? That's nice. Everybody about to rip the rug out from under me or is that? What are you talking about? Oh right he made it he made it because quote workouts were better than health insurance and that health insurance was a way of paying people for being sick. Oh my god I mean at what point are we just gonna flip the goddamn table over? Yeah going on forever. He also could be running as a Democrat for president. Yes. Joe Cores continued to spread his conservative beliefs throughout America in 1973 he was a founding member of and

gave money to set up the right wing heritage foundation. Oh fuck Jesus Christ. He was rejected by the Senate twice for being too conservative when nominated for a PBS the PBS board. Imagine the Senate rejecting someone too conservative. No it's a little bad shit no. You could dig up the body and get him back in the Senate now. Yeah we lie we think he's pretty good. By now it was well known that Joe had spent a lot of money to help stop the Eagle Rights Amendment. Of the era Joe would later say quote everyone felt entitled. The poor felt entitled to handouts. Women and Negroes felt entitled to rights they were never

intended to possess. You know what you. Cool. Everybody should. It's the you can't I. Oh fuck it I'm done. Go ahead. Children felt entitled entitled to expensive college educations that derided their parents values. The sacred purpose of the United States was being subverted. I mean this is from a family who insists that every kid goes to Cornell. They're like people just want too much. A contract dispute. Sir shut the fuck up. That's like the fifth time. It feels like we gave a talk at the beginning. A contract dispute broke out in 1976 with UBW local three six six. Workers wanted a ten percent wage

increase and better retirement benefits. The nerve. Negotiations went on for a year and then in April of 1977 ninety four percent of UBW workers voted to strike and then cores immediately announced they would be firing and replacing the workers. Wow. That's so crazy. The AFL CIO declared a nationwide boycott of cores within five days of beginning the strike. Thirty nine percent of the union members crossed the picket lines and returned to work. Wow. In 1978 cores management called an election to decertify UBW local three six six. Company just for the reason they could do this because more more than a year had

passed since the strike began. So national labor relations regulations didn't allow striking members to vote. If it was past a year only people working could vote. Well only scabs voted. Right. And which way did they vote. It's weird. The scabs voted to decertify the local UBW. Huh. Weird. Yeah. Since the 1960s this was the 20th course union that had been decertified. All have been on the some way. All have been done the same way. All 20 unions have been busted by votes called while members were on strike and scabs cast ballots. Of course. Didn't they have that. Their commercials have the love train campaign. Right. I don't

remember. I do. Oh yeah. Yeah. Yeah. And they would and they actually did end up employing women when they were like and twins. Right. That was course. Yeah. So they do have a history of being great at times. The union wasn't only upset about wages but also new applicant tests. Bill wanted to be assured of a loyal workforce. Oh boy. And he said he was doing this because Adolf's kidnapping in 1977. New job applicants had had to jump through new hurdles. The first was the runner test. Wait. Literally jump through hurdles. No. Oh. It was a computerized questionnaire that had yes and no questions. The test was looking for

inconsistencies that indicated someone was lying or had a guilty conscience. I mean to work in a beer company. What do you feel so guilty about Todd. I just I don't know. I'm sorry. I pressed the wrong key. I don't know. Open up. It's fine. We're just a couple of guys hanging out. Put your hand on the table. Take this knife. They were asked questions like if they had communist leanings. How often they change their underwear. Every day. Never. Shit. Never have. Always will. I wear diapers. I'm naked. Nothing. I have no penis. I'm like a Barbie doll. You're right. I'm a communist. All right. All

right. You're perfect for course. Others quote. What is your sexual preference. Have you ever done anything with your wife that could be considered immoral. Well. So my immoral or your immoral. Our immoral. Because my. What just spit it out. We were raised on anal. My family. Like it was just like we would talk about the dinner table and my dad always said you really can't get to know a woman unless you go in the back. And also it's it's the hardest way to make a baby. And but if you do make a baby that way then it was really meant to be. Welcome aboard Mr. Vice President. Thank you so much. If you'll just read

the eulogy in front of you we'll get the paperwork out. Other questions. Did you have relations with your wife last night. Hold on. I'm going to ask that again. I'm going to undo my pants. Did you have relations. Answer the question. No. I figured her though. This is to work at Coors right. Also are you a homosexual. Can you imagine getting asked that. Working a fucking brewery. Because we have a back room. If an applicant actually made it past the runner test they were sent to a room with no windows to take a polygraph. I mean this is fucking banana. What. They weren't just looking for liars. Bill and Joseph Coors were

weeding out thieves radicals and homosexuals. The first question asked if applicants. The first question asked was if applicants had ever stolen. The second asked if the applicant ever engaged in a revolutionary activity. The third asked about the applicants sex lives quote word among the employees was that Coors would let homosexuals work at the plant but not in the brewery. What. Don't let them near the beer. Really what is the theory there. The beer gets gay stuff on it. Oh right right right right right. I forgot about right. I forgot how that was a thing. Was Lenny in there. How do you feel. Just taste a little off. Keep

drinking. There's something I want to tell you. Hold on. There you go. No one listening knows what happened. The union also said Coors discriminated against women and minorities. Women only worked clerical jobs. The very few Latinos. I think it was like under 2% that worked at Coors were all placed in unskilled positions and Coors conducted searches of workers for drugs which violated their rights. Yeah. The whole thing violates your right. I mean yeah. These issues brought other groups into the boycott. Now it wasn't just union men but blacks Latinos women and gays were all boycotting Coors. And what was

their issue. Walk us through it. I think we'd all love to know. As far as the unions were concerned Jeff Coors explained the family position to LA Times. What are the worst. What else should we do. Just give the keys to the place. Yes. Is that what you do. Yes. It's like inviting the Russians to take over America. Yeah. They're coming Dave. Yeah. No I know I've been. By the way your options aren't give them the keys to your business or not hire them. There's a middle ground. Well you can let them run things and be like. No no no. Just hire them. Just hire them. Just hire people. Hire them. Let them work for you. You

keep the keys. This is like being on the USSR right now. I don't know what's happening. Here we go. Joe senior remain close to Reagan and at one point was considered to be his main counselor but he didn't get the job and blamed Nancy Reagan who he hated. I mean it's hard to pin down this guy then. Yeah. Joe Jr. was finally allowed to come back to Golden and he was given the position of VP in the ceramics company. Okay. In 1987 he was promoted a president. He would never be allowed on the course board of directors but the ceramics company which makes everything from porcelain medical supplies to bulletproof vests is one of

course most profitable subsidiaries. Joe Jr. was also now probably the most religious of all the cores. Congrats. It's quite a race. Joe's core Joe course family had become hardcore religious conservatives by the 80s all of a son. Hard cores religious. Hard what? Hard cores. It's just easier. Yeah. Okay. Hard cores. Thank you. By the 80s all of his sons were born again Christians and believe homosexuals were an abomination in the eyes of God. Wow. Joe Jr. believed that AIDS was God's special retribution to gays. Holy fuck. I mean how is this still a company? How are they still a sponsor of shit?

I know how. America. America. If it didn't happen yesterday, what happened? Joe Jr. also listed biblical prophecy as a hobby along with golf. That you should just be like expelled from every business or societal norm based on that. You know for fun, I mean if I'm really letting my hair down, I'd use a Bible version. That's on his company resume that he had that. Oh good. And golf. He liked golf too. Right. And golf. In the 1980s Joe Jr. believed Armageddon would happen around the year 2000. He's sort of right. And yet they used the Bible to defend drinking. Even Jesus drank wine, didn't he? Joe told the LA Times.

Joe also said the first thing Noah did once the ark hit land was to get really drunk. Yeah well Noah was a fucking lush. We all know that. Each of the corps boys knew Bill's beer is good for you speech by heart. Bill considered beer to be more of a food. Eat your beer. In 1988, Holly still didn't think someone could become an alcoholic by drinking beer. Wow. The LA Times quote, Holly cores alone among the Klan seems genuinely surprised to learn that the devil can reside equally in either kind of bottle. What? You can become an alcoholic on beer? She asked frowning. Oh my god. Oh my god. What? I mean talk about insulation. Get out in the

fucking world. They're so rich. I mean it's insane. Yeah. In 1984 Bill was speaking at a seminar of the Minority Business Development Center in Denver. Quote. I'm sorry. Why is he there? As a goof? He's a big, he's a big businessman. Uh-huh. Certainly one of the biggest in Colorado. Sure. But does he, okay. Quote, for those of you with ancestors who were dragged here and changed against their will. Is this the opener? Where is this in the speech? It's probably in the mill somewhere. Well okay. Still not okay but. I would urge those of you who feel that way to go back to where your ancestors came from. Holy fuck. Holy fuck. And you

will find out that probably the greatest favor that anybody that Dave, I need you to stop. He actually said the shit. What? And you will find out that probably the greatest favor that anybody ever did. I can't hear this. You was dragged your ancestors over here in chains and I mean it. He said and I mean it? Yeah. What, dickhole, you don't need to punctuate it with an and I mean it. That is crazy. He went on to say that Africa's economic problems stem from a quote lack of intellectual capacity. Oh my god. This speech was to a meeting of black businessmen. How did it go over? Go ahead and clap gentlemen. He then clarified.

Let me be clear. None of us can tolerate the concept of slavery but that act in itself got you here so they did you a favor. Racist backpedaling is never good. No let me be clear. And even if blacks didn't originally get here on their own volition, they've still cashed in on the same boundless opportunity. I mean I just don't see Jesse Jackson or any of these other blacks making any mass exodus to Africa, you know? Right? Am I right? Can I get a? Is there not? Can I get a hell yeah? I've got the power. Not the song. Don't do the song yet. Let me wrap it up. Wow. Wow. And the company still exists. Wow. Bill held the press

conference the next day. Yes. Anyone have any questions? And said it was an unfortunate choice of words. You mean your entire speech was a series of choice of unfortunate words? I agree. In retrospect the entire thing I spent a week writing was an unfortunate choice of words. And it lacks sensitivity. Oh wow. What a... Wow. He's learned. And then he said his statement was taken out of context by the Rocky Mountain News and he was suing them for libel. Oh Mike, I mean this is presidential behavior. The NAACP announced a boycott of cores. On what grounds? At least 500 liquor stores in Southern California joined the boycott

in an effect. A year later Bill made a deal with Operation Push and the NAACP to invest 325 million into black communities over five years. Bill also said that quote this is a great country and regardless of how we got here we all ought to be glad we're here. There's no reason for Hispanic to be ashamed that his father or his grandfather was a wetback. Okay Doki. So I mean he's completely racist but it gets worse when he contextualizes. He's just digging and he's like add a little deeper down here you'll see that I'm really in quite a hole. And if you'll give me a minute to keep talking, my god is that China? I

could see it from here. He was also known for calling his own grandfather Adolf Sr. a wetback. Look, I'm confused. Immigrant or wetback? Yeah. So a similar agreement for investment was reached with La Raza. It was later revealed that the 325 million was not actually amount going into the communities because the deal was that the money was tied to the amount of sales of Coors beer in the communities. So you can't so evil. You can't even like may a culpa properly. That's right. 325 million dollars if you guys enter the contest. Who can drink the most Coors? Coors. It's the race to non-racism. Coors beer. My grandpa's name

was literally Adolf. Coors. Now around this time Joe Coors thought it would be a great time to privately donate $65,000 to buy a light cargo plane for the Contras in Nicaragua. Dave, this was a beer company, right? The donation went through the National Security Council advisor, Oliver North. Oh, dearie me. This was part of the Iran Contra scandal and all the planes were being used to bring cocaine into the US. Well, someone's into it. In 1987, Joe divorced Holly after 48 years of marriage. He had been having what became a public affair for years. So his wife was just totally being humiliating. She was just always with

this other woman. It's weird because everything else is so good about those guys. Yeah. His very religious sons were not thrilled. Jeff quote. Joe Sr. is an adulterer and therefore a sinner along with homosexuals, glutton, blasphemers, murderers, liars, and a whole bunch of others. I mean these, they like, if they would just say a quarter of their sentences. Holly didn't seem to know what to do with herself. She was asked why she wasn't looking for a new partner and she said quote. This is familiar times quote. She stared in shock and said, why I couldn't? I'm still a married woman. Joe at this point was living in

Napa with his new girlfriend. Oh, that is so sad. Joe and Bill were interviewed by the LA Times in 1988 and Bill was asked about his slavery comments and he basically doubled down on them. Oh, good. Good, good, good. Good. He's had some time to reflect and he's like, in retrospect, I didn't go far enough. And then Joe brought up Native Americans. Oh, Joe, these quote. Let me jump in here brother. Perhaps the white man had done Native Americans a real disservice by humoring them in their desire to retain their primitive lifestyle on US reservations. Now see, you take a quarter of that. If you just have perhaps the white man had done Native

Americans. There it is. And cut. And now they're upset that the government didn't give them more money, but they were given a choice. They could have come into any community in America like the Mexican did and become part of it. Oh my god. What year is this? This is not long ago. 1988. 1988 fucking eight. Oh my god. Budweiser's like, what do we have to do? Yeah, seriously. Budweiser, we're not the fucking worst. So that year, 1988, Bill and Joe turned the business over to the next generation. They may have stepped down because they were now billionaires. Jeff became company president and his brother Pete was president of the brewery. And

they, as soon as they took over, they made a deal with the AFL CIO to end the boycott. In 1993, the eight of course foundation created the Castle Rock Foundation with an endowment of $36 million. Castle Rock was an extremely conservative fund that gave money to tons of very right wing groups. The foundation was to quote, encourage personal responsibility and leadership and uphold traditional American values. Wink wink. You know what that means whites. Wink wink. Quite a bit of money went to anti-gay groups. One of the groups Castle Rock funded was the free Congress think tank, which was created

originally as a way to fight the influence of unions, but very soon was using anti-gay organizing to build political power for the Christian right. In 1996, Jeff Kors was free Congress's group's chairman when it filed the complaint in Hawaiian court over gay marriage. It called homosexual sex quote, an infamous crime against nature. Oh my god. What point? Although if you do it right, it can be. I mean if you're really doing gay sex right, it didn't be all kinds of shit. Sure, sure. Do you work at Kors? I do. Yeah. All sex should be some sort of crime against nature. Yeah. Get down to it. Certainly felt

like there's fits of criminality. I haven't heard about like, what the fuck are we doing? Don't turn the lights on. There's Centaurium everywhere. In 1997, one of Bill's biographers was interviewing him and Bob Mastavie could get a tour of the Kors brewery and Bill said quote, you wouldn't understand it. I wouldn't understand a brewery? Yeah. Yeah, you're just a dumb writer man. You hired me. What's that? You pay me to be a biographer. I don't make beer, that's you. I just think it would really help the book if we could actually just take a tour of the place. You're a fucking idiot when it comes to beer. You're a fucking layman

idiot piece of shit. Maybe if you took me around the factory, I wouldn't be. You wouldn't understand it. What is going on in there that I'm not gonna understand asshole? We're making beer dumbass. Yeah, it sounds pretty straightforward, dickhole, so why don't you give me a tour? Oh, there we go. Making beer is straightforward, point made, you're not fucking going in there. Let's go make Santorum. In 2004, Peter Kors ran for the Colorado Senate. He opposed abortion without exception to find marriage as a union between a man and a woman in support of the Iraq war, which at that point was an obvious failure and disaster. The Kors

company at this point tried to distance itself from things the family said and Pete's campaign. How? How are you, I mean... Well, they said the Kors company is different than the Kors Foundation. The Kors Foundation is a family, the Kors company is just a company, even though the Kors family owned 85% of the company. The translation is please keep giving us all of your money to fund our bullshit right-wing propaganda. That's right. And they were like... But that's not a catchy slogan. They would put out a thing and they would say, we have 87,000 Kors employees. This is just one. You're like, well, this is one owner. Yeah, it's in charge.

Who makes people take polygraphs? So he lost the election. And... yep. Now he's just a billionaire. So for like five years after that, they kind of laid low. But in 2009, the Kors family, which was operating through the Adolf Kors Foundation, went hard again in on the culture wars and fought against Obama's birth control benefit. They gave tons of money to anti-abortion groups. They gave money to the Independent Women's Forum, which The New York Times described as, quote, a right-wing public policy group that provides pseudo-feminist support for extreme positions that are, in fact, dangerous to women. After the

Sandy Hook shooting, the IWF sent a member to testify against gun control laws because, quote, guns make women safer. The IWF opposed the Violence Against Women Act. What? I mean, truly, there needs to be, like, a names are. Like, someone is just like, no, you can't call your shit that. Citizens United? No, that's not what it fucking is. Like, you just literally need someone, because it's so misleading when you just get little doses of these fucking places. It's not the Center for a Better Tomorrow. We're Nazis. No, people would say that it's a free speech thing, but it's just a basic thing about how you want your

government to be run. Yeah, I mean, you have to go through a group that goes, that's the opposite of what you mean. Yeah, another name. Yeah, I mean, and in this same thing, you wouldn't be able to call your company, whatever you'd have to be call it, you'd have to call it like piss in a glass instead of Coors Beer. Right, yeah. The Adolph Coors Foundation also funds crisis pregnancy centers. Why not drop the Adolph now? Why are you still hanging onto that part of this? It's an important wink moment for us. Still got you, brother. They fund crisis pregnancy centers, many in Colorado, that try to talk women out of getting

abortions by using deceptive ads to lure women in who are looking to get abortions. Right. The Foundation also funds... By saying stuff like, well, you can wait a little while and decide later if you want to get an abortion, at which time it becomes a late-term abortion is illegal some places, so it's fucking bullshit. The Foundation also funds groups opposed to bilingual education. It has funded many voter ID laws which stop black and Latino voters from voting. How can a company that has said fuck you in so many different languages be opposed to that? As minority groups became a larger part of the population and companies

actually began to recognize they could make money off of them, Coors started coming around. In 2011, Coors made an ad with two men dancing suggestively. One held this Coors beer can aloft with one hand while his dancing partner's thigh was held with the other. A box in the corner stated Coors was named by the human rights campaign as one of the best places to work for the LGBT equality. What part of that is total bullshit? Well, they actually would hire gay people this point and trans people and we're like, yeah, it's all fine. But they are doing it all because they want to use it as an ad model to make more money to

fund their bullshit right wing stuff. Yeah, right. Well, you can hire five gay guys and do far more damage by putting $100 million into, you know, why they shouldn't get married. The ad said, quote, out is refreshing. Out is refreshing? Out is refreshing. Many groups pointed out they were both funding anti-minority groups while trying to make money off of minorities. And used to give polygraphs to find out if people were gay. Yeah. Okay. Coors. By the way, the human rights campaign is another organization that's really fucking full of shit. See, that's what I mean. Well, you hear that name. They do. They

said they they it is for supporting gay rights, but they're pro war. They're like they're super right wing in a lot of other ways. Right. Joe Jr. ran for Congress in 1912 against Democrat Ed Pearlmutter. Joe's campaign slogan, which he repeated in ads was quote, I'm not a beer. I'm not a beer. How would all that money? I mean, that's, I think that's just when you surrounded yourself with too many yes men. Here's what I was thinking. Maybe just to be clear, I just let everyone know I am not a beer. That's really good. That's real good. That's great. We should go with that. That's catchy. People won't forget that. He lost

the election. But I thought he was a beer. I thought I was voting for a beer. In June 1916. June 1916. Coors finally had a time machine. In June 2016, Pete Coors and former Denver Broncos head coach Mike Shanahan hosted a Republican presidential candidate dinner for Donald Trump. Mike Shanahan. Mike Shanahan doesn't even he can't even drink beer because he's lipless. That's right. The cost of attendance was 10,000 per couple, but couples who paid 50,000 could get a picture and VIP meeting with Donald Trump. Man. And the thing is that he has a son who also coaches in the NFL. Yeah. It's a shame. Yeah. It's a shame because he

doesn't know how to make good plays. Good calls in the fourth quarter. Yeah. So and makes good calls off. I mean, you had the best running game. Run the fucking ball. Yeah. No, no, no. Yeah. Look, it was over. Fuck off. Dave, I know it's hard for you because you guys lost the Super Bowl and that's a big embarrassment, but it's still cool that you coach as a super right wing dude. That's awesome. I'm saying congrats. So there was a little bit of blowback on that from the Trump funding of the, you know, is giving him money from Pete. But then again, the company came out with their same thing of it's different from the, it's different from

the business. We're not the same, but it's just the same cycle repeating over and over again for literally fucking 30 years. Bill died on October 13th, 2008. He was 102 years old. Holy shit. Why did these dickholes live so long? I hope he was in pain at the end. Most articles wrote about how great of a business many was. A lot of cores, family members have died too many to list here, but it's clearly not enough. Well, good. Good, good, good. Good, good, good. And the thing is that cores is now still really popular. So that's cool. Yeah, it's one of the, I mean, you know, they

bought Molson, they buy other, I think they're the third biggest now. You know, it's also like part of the story reading through it was like, you know, monopolies that would just buy up other companies. Yeah. So that's when it becomes impossible, because that's that same thing happens with like, if you try to boycott one, like if you try to boycott like, Danon or something, like Danon actually owns, yeah, all the other bottled one, you know, not that you should be drinking bottled water, but they still own all these other companies. So if you try to put your money away from this company, you find out when you do a little research, like, oh, shit, I'm

still giving them my money. Well, it's like four companies that own all the fucking food. Yeah. And it's about to be two. Yeah. Thank God. Thank fucking God. It's forced too many. Well, I will make a bold proclamation that I will never drink a fucking cores product again. Well, which is really me saying I'm done playing beer pong. When I was living in San Francisco, there's a bar called specs, which is an old union bar. And if and if someone walked in and ordered a course, the bartender would be like, get the fuck out of here and literally kicked them out of the bar. And that's what should be happening everywhere. Yeah. Nobody should

be fucking selling course. No one. And if they do sell course, you should already be like, you are a fucking asshole. You gay, hating mother fuck on the guys like, what's happening? I'm just a bartender trying to make a buck and then you stab him in the eye. All right, Dave, Dave, Dave, Dave, Dave, Dave, Dave, Dave. Come on. Let's take a stand. That's where you take your stand. Why don't you do what TGI Friday? Why don't you do, do what the cores families should do and stop after five words. That's where you're strong. You're strong on the first five. That's fair. Then you go off the rails when you get in the minutia and the

specifics of what you feel. That's when people get scared. I don't feel. All right. Well, let's not go there yet. Anyway, your stings. Lagunitas. That's flavor. That's the other thing. Yeah, it's not shit. It's shit. It's fucking shit. Yeah, but you know what? If like what people like on a day of like sports is they like to be able to drink a shit load of beer. So they do enjoy a watery shit beer because you can consume so much of it. But here's the point. There's a lot of watery shit beers that aren't fucking Nazis. So just drink those watery shit

ones. Yeah. Yeah. Yeah, all right. You want a course? You feel good? Want to drink? A little piss beer? Want me to carbonate my urine and you can drink it? See what happens? No. Okay. Don't drink cores, everybody. Thank you so much for coming out, Denver. We appreciate it, truly. Thank you.